PCA INTERNATIONAL INC
PRER14A, 1995-04-26
PERSONAL SERVICES
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<PAGE>

              SECURITIES AND EXCHANGE COMMISSION
                 WASHINGTON, D.C. 20549


                SCHEDULE 14A INFORMATION

         Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934

                   (Amendment No.      )


(  )  Filed by the Registrant
(  )  Filed by a Party other than the Registrant

Check the appropriate box:

(x )  Preliminary Proxy Statement
(  )  Definitive Proxy Statement
(  )  Definitive Additional Materials
(  )  Soliciting Material Pursuant to (section mark)240.14a-11(c) or 
      (section mark)240.14a-12


                  
                      PCA INTERNATIONAL, INC.
          (Name of Registrant as Specified In Its Charter)

                  
                      PCA INTERNATIONAL, INC.
          (Name of Person(s) Filing Proxy Statement)


PAYMENT OF FILING FEE (Check the appropriate box):

(  )  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).
(  )  $500 per each party to the controversy pursuant to Exchange Act 
      Rule 14a-6(i)(3).
(  )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)  Title of each class of securities to which transaction applies:

      2)  Aggregate number of securities to which transaction applies:

      3)  Per unit price or other underlying value of transaction 
          computed pursuant to Exchange Act Rule 0-11: *

* Set forth the amount on which the filing fee is calculated and state how 
it was determined.

( ) Check box if any part of the fee is offset as provided by Exchange 
    Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
    was paid previously. Identify the previous filing by registration 
    statement number, or the Form or Schedule and the date of its filing.

    1)  Amount Previously Paid:              $

    2)  Form, Schedule or Registration Statement No.:

    3)  Filing Party:

    4)  Date Filed:

( ) Filing Fee of $          was previously paid on           , 199 ,
    the date the Preliminary Proxy Statement was filed.


<PAGE>

                              PCA INTERNATIONAL, INC.


                            NOTICE OF ANNUAL MEETING OF
                      SHAREHOLDERS TO BE HELD ON MAY 24, 1995


  The Annual Meeting of Shareholders of PCA International, Inc. (the "Company")
will be  held on May 24, 1995,  at 10:00 a.m.  at the  Company's principal
executive offices  located at  815 Matthews-Mint  Hill Road, Matthews, North
Carolina, for the following purposes:

   
      (1)         To  elect  eight  Directors  to  serve  until  the  1996
                        Annual  Meeting  of Shareholders and to serve until
                        their successors are elected and qualified.
    

      (2)         To approve amendments to the Company's 1992 Non-Qualified
                        Stock Option Plan to grant certain stock options to
                        non-employee Directors pursuant to a formula and to
                        allow non-employee Directors to elect to receive
                        their Director's compensation in the form of stock
                        in lieu of cash.

      (3)         To approve an amendment to the Company's Articles of 
                       Incorporation to eliminate certain potential liability
                       of Directors for monetary damages.

      (4)         To ratify the selection of KPMG Peat Marwick as Independent
                        Auditors.

      (5)         To transact such  other business as may  properly come before
                        the meeting or any adjournment or postponement thereof.

        The Board of Directors has fixed  the close of business on March 31,
       1995, as the  record date for the meeting.  Only shareholders of record
       at that time are entitled to notice of and to vote at the meeting.

        The enclosed proxy is solicited  by the Board of Directors of  the
       Company.  Reference is made  to the attached  proxy statement  for
       further information  with respect  to  the business  to  be transacted
       at the meeting.   Management urges  you to  date, sign and return  the
       enclosed  proxy promptly.   You  are cordially invited to  attend the
       meeting in person,  and the giving of  the proxy will not affect your
       right  to vote in person if you elect to do so at the meeting.

                                           By order of the Board of Directors,



                                           Bruce A. Fisher
                                           Secretary

       April 24, 1995
       Matthews, North Carolina


<PAGE>


                      PCA INTERNATIONAL, INC.
                    815 Matthews-Mint Hill Road
                   Matthews, North Carolina 28105



                                               PROXY STATEMENT


        This  proxy statement is furnished to  the shareholders of PCA
       International, Inc. (the "Company") in connection with the  solicitation
       of  proxies by the  Board of  Directors of  the Company to  be voted  at
       the Annual Meeting of Shareholders to be held  on May 24, 1995 (the "1995
       Annual  Meeting"), or any adjournment or postponement thereof for the
       purposes set forth in the Notice of Annual  Meeting of Shareholders.  The
       cost of soliciting proxies will be borne by the Company.


                                                   GENERAL

        This proxy  statement  and form  of proxy  are  expected to  be  mailed
       to  shareholders on  or  about April 24, 1995. Only  shareholders of
       record at the  close of business on March 31,  1995, will be entitled to
       receive notice of, and vote at, the meeting or any adjournment thereof.

        As of the close of business on March 31, 1995, the Company had _________
       outstanding shares  of Common Stock, par  value $0.20 per share  (the
       "Common Stock").  Each shareholder  of record is entitled  to one vote
       for each  share of Common Stock then held  and shall have the right to
       vote the number  of shares so owned for each proposal and for each
       Director to be elected.

        The presence,  in person  or by proxy,  of the holders  of a  majority
       of the  shares of  Common Stock entitled  to vote  at the  1995 Annual
       Meeting of  Shareholders constitutes  a quorum  for the  transaction of
       business.  Any proxy  may be revoked at  any time prior to its exercise
       by notifying  the Secretary in writing, by delivering a duly executed
       proxy bearing a later date, or by attending the meeting and voting in
       person.

        If the  enclosed proxy  is properly  executed and  returned in  time to
       be voted  at the 1995  Annual Meeting, the shares of  Common Stock
       represented  thereby will  be voted in  accordance with the  instructions
       marked thereon.   Unless instructions  to the  contrary are  marked
       thereon,  a proxy will  be voted "FOR"  the matters listed in the
       accompanying Notice  of Annual Meeting of Shareholders.  For purposes of
       determining  the presence of a quorum  for transacting business at  the
       Meeting, abstentions  and broker "non-votes"  (that is, proxies  from
       brokers  or  nominees indicating  that  such persons  have  not received
       instructions  from the beneficial  owner or other persons  entitled to
       vote  shares on  a particular matter with  respect to which the brokers
       or nominees do not have  discretionary power) will  be treated as  shares
       that are  present but which have not been voted.  Directors will be
       elected by a plurality  of the votes cast at the 1995 Annual  Meeting.
       Provided a  quorum is present, abstentions  and shares not voted  are not
       taken  into account  in determining a plurality.  Abstentions and broker
       "non-votes" will  be voted neither  FOR  nor  AGAINST   the approval of
       each of the matters to be voted upon.

<PAGE>

                                               STOCK OWNERSHIP



       Stock Ownership of Certain Beneficial Owners

        The following table shows the  beneficial ownership as of March 31,
       1995, of  each person known to the Company to be the beneficial owner of
       more than 5% of the outstanding shares of the Company's Common Stock:

<TABLE>
<CAPTION>
                                                                             Amount and
                                                                             Nature of
                                         Name and Address                    Beneficial                     Percent
       Title of Class                   of Beneficial Owner                  Ownership                     of Class
       <S>                            <C>                                    <C>                              <C>
       Common Stock,                  Centennial Associates, L.P.            2,018,957(1)                     24.7%
       $0.20 par value                c/o Mr. Joseph H. Reich
                                      900 Third Avenue
                                      New York, New York 10022


       Common Stock,                  Mr. Joseph H. Reich                      510,350(1)                  30.9%(2)
       $0.20 par value                900 Third Avenue                       2,018,957(2)
                                      New York, New York 10022               2,529,307(1)


       Common Stock                   Tiger Management Corporation             699,400(3)                      8.6%
       $0.20 par value                101 Park Avenue
                                      New York, New York 10178


       Common Stock,                  Reprise Capital Corporation              678,055(4)                      8.1%
       $0.20 par value                c/o Mr. Stanley Tulchin
                                      400 Post Avenue
                                      Westbury, New York 11590


       Common Stock                   Furman Selz Incorporated                  623,000                        7.6%
       $0.20 par value                c/o Ms Valerie King
                                      230 Park Avenue
                                      New York, New York 10169

</TABLE>

       (1)See Note (5) to the table under "Stock Ownership of Directors and
 Executive Officers" below.

       (2)Includes Centennial ownership listed  above.  Joseph H. Reich  is
 deemed the beneficial  owner of shares  in Centennial Associates, L.P., due to
 his position as Managing Partner of that entity.

       (3)Includes  57,570 shares  (0.7% of  outstanding) owned  by Panther
 Partners, L.P.,  whose advisor,  Panther Management Company L.P. (a registered
 investment advisor), is affiliated with Tiger Management Corporation.

       (4)Includes  certain shares as to which Mr. Tulchin  disclaims beneficial
 ownership.  See Notes (2) and (7) to the table under "Stock Ownership of
 Directors and Executive Officers" below.



                                                               -2-
<PAGE>



       Stock Ownership of Directors and Executive Officers

        The following table shows the beneficial stock  ownership as of March
       31, 1995 of each of  the current Directors of the Company and of all
       Directors and Executive Officers  as a group of the outstanding shares
       of the Company's Common Stock, $0.20 par value,  which is the only class
       of voting  securities outstanding.  Each of the individuals listed below
       possesses sole voting and  investment power with respect to the  shares
       listed opposite his or her name, unless noted otherwise:

<TABLE>
<CAPTION>

                                                     Amount and Nature of                    Percent
 Name                                              Beneficial Ownership(1)                   of Class
<S>                                                        <C>                                 <C>
 Anders C. Brag                                              26,250  (3)                            *
 R. Stuart Dickson                                           53,034  (4)                            *
 Peter B. Foreman                                           263,308  (9)                         3.2%
 George Friedman                                              8,900                                 *
 John Grosso                                                191,900  (2)                         2.3%
 Joseph H. Reich                                          2,529,307  (5)                        30.9%
 Sara Lee Schupf                                             50,000  (8)                            *
 Albert F. Sloan                                              1,850  (6)                            *
 Stanley Tulchin                                            678,055  (2)(7)                      8.1%
 Jan M. Rivenbark                                            35,500  (2)                            *
 Eric H. Jeltrup                                             97,300  (2)                         1.2%
 Bruce A. Fisher                                             64,335  (2)                            *
 R. Michael Spencer                                          45,454  (2)                            *
 All Executive Officers and Directors as a
 group (13 persons listed above)(10)                      4,043,693  (2)                        46.9%

</TABLE>

       *Less than 1% of the outstanding shares of Common Stock of the Company.

       (1)Pursuant  to Rule 13d-3 promulgated under  the Securities Exchange Act
 of 1934, beneficial  ownership of a security consists of  sole or shared voting
 power (including power to vote or direct the vote) and/or sole or shared
 investment  power (including  the power  to dispose  or direct  the
 disposition) with  respect to  the security  through any  contract,
 arrangement,  understanding, relationship  or otherwise.    Unless otherwise
 indicated, beneficial ownership disclosed consists of sole voting and
 investment power.

       (2)The numbers and  percentages of shares shown in the table above
 include stock  options covering Common Stock exercisable within  60 days of
 March 31, 1995 as  follows:   Mr. Tulchin--150,000; Mr.  Grosso--125,000; Mr.
 Rivenbark--31,000;  Mr. Jeltrup--67,000;  Mr.  Fisher--38,500; and  Mr.
 Spencer--42,000; and  all  Executive Officers and Directors  as a group
 (including  such individuals)--453,500.  Such persons and  members of such
 group disclaim any beneficial ownership of the shares subject to such options.

       (3)Includes  (i) 13,750 shares beneficially owned  by Mr. Brag, and  (ii)
 12,500 shares  beneficially owned by his wife.   Mr. Brag disclaims  beneficial
 ownership of the shares  owned by his wife.   Mr. Brag has advised the Company
 of his intention to resign as a Director as of May 23, 1995.

       (4)Includes (i) 300 shares  beneficially owned by Mr. Dickson  and (ii)
 52,734 shares  beneficially owned by  a wholly-owned subsidiary of Ruddick
 Corporation of which Mr. Dickson is Chairman of the Executive Committee.

       (5)Joseph H. Reich, Centennial Associates, L.P., and Carol F.  Reich,
 jointly reported beneficial ownership  of 463,850, 2,018,957  and 46,500
 shares, respectively.   It was reported  that each of  such persons  had sole
 dispositive  power or sole  investment power with  respect to the  shares held
 individually by  each of them. Such  persons have  stated  that  the 

                                                               -3-


<PAGE>



 fact that their beneficial ownership was reported jointly did not constitute an
 admission that each of them should be deemed to be part of a group.

       (6)Includes 450 shares beneficially owned by Mr. Sloan's wife as to which
 he disclaims beneficial ownership.

       (7)Includes  (i) 135,591  shares beneficially owned by  Mr. Tulchin, (ii)
 392,464  shares beneficially owned by Reprise Capital Corporation of which
 Stanley  Tulchin is Chairman of the Board and he and his brother, Norman
 Tulchin,  are each  29%  equity owners.    His brother,  Norman  Tulchin,
 beneficially  owns  121,719 shares. Stanley Tulchin  disclaims beneficial
 ownership  of the shares  owned by his  brother and by Reprise  Capital
 Corporation.

       (8)50,000 shares are owned by the Tillie K. Lubin  Marital Trust of which
 Sara Lee Schupf  is the trustee and a beneficiary.  Ms Schupf has advised the
 Company of her intention to resign as a Director as of May 23, 1995.

       (9)Mr. Foreman is a  limited partner in Centennial Associates,  L.P.,
 owning less than  a 5% interest  therein. The shares shown exclude  any
 indirect ownership of  the Company s shares which might be  attributable to him
 by reason of his limited partnership interest.

       (10)Figure does  not include 61,850 shares beneficially owned by John
 Cornelius  and 50,109 shares beneficially owned by Pierre Masse, both of whom
 resigned as executive officers during fiscal year 1994.

        Section  16(a) of the  Securities Exchange Act of  1934 requires the
       Company's Officers and Directors and persons who own more  than 10% of
       the Company's Common  Stock to file reports of  ownership and changes in
       ownership  with  the  Securities  and  Exchange  Commission  ("SEC").
       Based  on  Company  records  and  other information,  the Company
       believes that all such  SEC filing requirements with respect to  the 1994
       fiscal year were met.


                                                   ITEM 1
                                            ELECTION OF DIRECTORS
   
        The  Company's Directors are  elected at each  Annual Meeting to  serve
       for a  one-year term and until their  respective successors  are elected
       and qualified.    Pursuant to  the Company s  Bylaws, the  Board of
       Directors has reduced the size of the Company s Board of Directors from
       nine to eight Directors, effective at the close of business  on May 23,
       1995.  Eight nominees are  to be elected this year  to serve until the
       Annual Meeting in  1996.  Unless  contrary instructions are  given, the
       enclosed proxy will  be voted  for the  eight nominees named  below.  All
       nominees, other than Ms. Mason, are  presently serving as Directors 
       of the Company. Each nominee has consented to be named herein as 
       standing for election to the Board of Directors and has consented  to 
       serve if elected.  If any nominee is unable or unwilling to  serve at 
       the  time of  the election, or  is otherwise unavailable  for election, 
       the  proxies will have discretionary authority to vote  in accordance  
       with their judgment  for any other nominee.  The Board of Directors 
       knows of no reason to anticipate this will occur.

        The following  table  sets forth  certain information  relating to  each
       nominee for  Director to  be elected at the  1995 Annual Meeting.  All
       nominees, except Mr. Friedman and Ms. Mason, have  been heretofore 
       elected by the shareholders and are  standing for re-election  as 
       Directors.  Mr. Friedman has been  a Director  since August 25, 1994. 
       Ms. Mason has not previously served as a Director.

    

                                                               -4-

<PAGE>

<TABLE>
<CAPTION>


                       Name, Principal
               Occupation, Business Experience
                   During Last Five Years,                                            Positions and Offices     Director
                     Other Directorships                                   Age         With the Company          Since
       <S>                                                                 <C>        <C>                        <C>
       Joseph H. Reich                                                      60         Chairman of the           1987
       Managing Partner  of  Centennial Associates,  L.P., since  April                      Board
       1989.
       John Grosso                                                          48         President, Chief          1987
       President  and Chief  Executive  Officer  of the  Company                           Executive
       since 1987.                                                                    Officer and Director

       Stanley Tulchin
       Mr.  Tulchin  is, and  for  at  least  five years  has  been,  a     68             Director              1987
       Director  and   Chairman  of  the   Board  of  Reprise   Capital
       Corporation  and Stanley  Tulchin  Associates.   He  has been  a
       Director of the  Topps Company, Inc., since 1987 and Chairman of
       the Board of STA Credit Corporation since 1991.

       R. Stuart Dickson                                                    65             Director              1983
       Chairman  of   the  Executive  Committee,  Ruddick  Corporation;
       Chairman  of the  Board  of Ruddick  Corporation  1968 to  1994;
       Director of  First Union  Corporation and  Textron, Inc.,  since
       1985 and 1984, respectively, and  of United Dominion Industries,
       Inc. since 1990.

       Peter B. Foreman                                                     59             Director              1994
       President of Sirius Corporation since  1994; Founding Partner of
       Harris Associates, L.P.  from 1976-1993; Director of  Eagle Food
       Centers, Glacier Water Services, and  National Picture and Frame
       Company.   He  is also Chairman  of the Board  of Iliad Partners
       (IFM Asset Management-Bermuda).

       George Friedman                                                      60             Director              1994
       Chairman and CEO  of Parallel Communications, Inc.,  since 1994.
       Chairman and CEO of Gryphon Development Ltd. from 1986-1992.
   
       Charlotte H. Mason
       Associate Professor, Kenan-Flagler Business School, The University   39             Nominee               --
       of North Carolina since 1985.
    
       Albert F. Sloan                                                      65             Director              1981
       Chairman of  the Board of  Lance, Inc., until  1991; Director of
       Lance, Inc.,  and Bassett Furniture  Industries, Inc., for  more
       than five  years; and  RichFoods, Incorporated  since 1990,  and
       Cato Corporation since 1994.
</TABLE>

       Directors' Remuneration; Attendance



        The Company's policy on Director compensation is to pay Directors' fees
       only to  Directors who are not employees of  the Company.   Each
       non-employee Director  receives an $8,000  flat annual  fee, plus  $1,000
       for each Board  of  Directors  meeting attended,  and  the  Chairman  of
       the  Board receives  $52,000  per  annum. Additionally,  all Directors
       are reimbursed  for expenses  incurred  in connection  with attending
       Board and Committee meetings.   The  Board of  Directors has  adopted an
       amendment to the  Company's 1992  Non-Qualified Stock Option Plan,
       subject to shareholder  approval as discussed in Item  2 of this Proxy
       Statement,  to grant to non-employee Directors certain options to
       purchase shares of the Company's Common Stock.


                                                           -5-

<PAGE>

        During the last fiscal year, there  were four regularly scheduled
       meetings and one  special meeting of the Board of Directors.   Each
       Director attended 80% or more of  the total number of meetings of  the
       Board of Directors and meetings of all Committees on which he or she
       served.

        The Board of  Directors does not have  a Nominating Committee; nominees
       for election to the  Board of Directors are selected by action of the
       entire Board.

       Committees of the Board

        Executive  Committee.   Messrs. Grosso, Reich  (Chairman), and  Tulchin
       are  members of  the Executive Committee.  The Executive Committee  has
       been delegated authority to  act on behalf of the  Board of Directors
       when such Board is not in session.

        Audit Committee.   Messrs. Dickson (Chairman), Sloan, and Tulchin  are
       members of the Audit Committee. The  Audit  Committee makes
       recommendations  to  the  Board  concerning  the  selection  of  the
       independent accountants  of  the  Company,  reviews  the  scope  of  the
       audit,  reviews  the  audit  report,  and  makes recommendations  to the
       Board concerning  accounting principles  and practices,  internal
       controls,  financial reporting,  and other related  matters.   The Audit
       Committee  had one  formal meeting  during the  last fiscal year.

        Compensation Committee.   Messrs. Brag (Chairman) and  Foreman and Ms
       Schupf served  as members of the Compensation Committee  during fiscal
       year 1994(*).   The Compensation  Committee has  the responsibility for
       reviewing, monitoring  and recommending  overall  compensation  plans and
       policies, including  amounts of  all compensation  for the Company's
       Directors and Officers  at or above the level of Executive Vice
       President.  The Compensation  Committee held one  formal meeting and  met
       informally at various  times during the  last fiscal year.

        Stock Option Plan Administration Committee.  Messrs. Brag (Chairman) and
       Foreman and  Ms Schupf served as members of  the Stock  Option Plan
       Administration Committee for  each of the  Company's Stock Option  Plans
       during fiscal year 1994(*).   The Stock Option Plan  Administration
       Committee, which has the responsibility for granting options under  the
       Company's  Stock Option  Plans, met  informally at  various times  during
       the  last fiscal year to make decisions regarding the grant of options.

       (*)Mr. Brag and  Ms Schupf have advised  the Company of their  intention
       to resign  as Directors as of  May 23, 1995.   Their replacements on the
       Compensation and Stock Option Plan Committees  will be selected by the
       Board of Directors.


                                           Executive Compensation


       Report of the Compensation and Stock Option Plan Administration
       Committees

        The Company's executive  compensation and incentive programs are
        designed to attract and  retain able
       and talented executives who can build shareholder value and accelerate
       the growth of the Company.

        The Compensation  Committee  believes  the  best  interests  of  the
       shareholders  are  served  if  a significant portion  of the
       compensation paid  to the  Company s executive  group is  dependent upon
       overall Company performance.    This approach  links  executive
       remuneration  more closely  to  gains enjoyed  by  the Company s
       shareholders.  The Committee also believes that it is important to
       formulate a compensation  program that will motivate and retain
       executives with superior abilities.

        The  principal component  of the Company's  executive compensation
       program is cash  compensation that consists  of a  base salary  and
       annual  cash bonuses.   Each  year, the  Compensation Committee  reviews
       total compensation  levels for the executive  group and recommends  to
       the Board of  Directors the annual salaries to be  paid and the levels
       of bonuses to  be established  under a cash  bonus plan.   The Committee
       subjectively considers such factors  as achievement  of the  prior year's
       financial  targets and goals  for the coming  year with  respect to
       sales, growth, earnings,  income from 


                                                           -6-

<PAGE>

       operations, earnings  per share and
       return on capital. Finally, the  Committee considers the  compensation
       levels  of executives with  other companies with  which the Company
       competes for executive talent, including the compensation levels of
       direct industry competitors.

        In  1994, the  Board,  upon the  Committee s recommendation,  awarded
       Mr.  Grosso  a 3.5%  base salary increase and increased salaries of
       other key executives 3.5%  to 10%.  Certain key executives  received
       salary adjustments  that reflected increased responsibilities.   The
       Compensation Committee believes the level of base salaries  for  senior
       executives  is  equivalent  to  or  lower  than  salaries  of  executives
       with  similar responsibilities for competing companies.

        The Company  also has a  cash bonus plan for  senior management and
       executive officers.   Because the Board of Directors  considered 1994 a
       transitional year for  the Company, 1994 cash awards  were made at  the
       discretion  of  the Board  of Directors,  upon the  recommendation  of
       the  Compensation  Committee, following completion  of  the  annual
       audit.   The  Committee  subjectively  considered achievement  of
       divisional and departmental  operating  and  financial  objectives,
       Company-wide  operating  and  financial  objectives, and individual
       performance in making its  recommendation.  The Committee also  took into
       account anticipated future responsibilities, and employee loyalty and
       continuity of service.

        The Company  uses stock options as its  primary incentive for long-term
       commitment.   The Stock Option Plan Administration  Committee believes
       that  the  use of  stock-based  incentives  most closely  aligns  the
       interests of the  Company's executives with  those of its shareholders.
       These options  generally vest  over a five-year  period.   In addition,
       stock options  with a  shorter vesting  period have  been granted  under
       the Company's 1992 Stock Option  Plan.  The Stock Option Plan
       Administration Committee has  the responsibility for identifying  the
       optionees to receive  grants and establishing terms  of the  options,
       including the conditions for exercise  and the amount of the exercise
       price.   Normally, the number  of shares subject to a stock option
       granted to  a particular officer  or employee  depends upon past
       performance  of the optionee  and the position held by the optionee.

        The  Stock Option Plan Administration  Committee has placed significant
       emphasis  on stock options for the Company s senior executives.  Because
       of the direct  link created between shareholder value and  the value of
       each optionee s  investment  in  the Company,  it  is the  Committee s
       view  that  stock options  encourage executives  to take a  longer term,
       shareholder-oriented  view of the impact  of their decisions  and
       actions. Over the past three years, stock options were granted to
       approximately 90 executives and key employees.

        Regulations of the  SEC require the Compensation  Committee and the
       Stock Option Plan  Administration Committee to disclose  their bases for
       compensation  reported for Mr. Grosso,  the Chief Executive Officer, in
       1994 and to  discuss the relationship  between the Company's performance
       during the last  fiscal year  and Mr. Grosso's compensation.

        The  Compensation Committee has  followed the philosophy  described
       above in  determining Mr. Grosso s compensation.   In considering his
       base salary and  stock options granted  to him  during 1994,  the
       Committee considered both  the Company s overall  performance and Mr.
       Grosso s  individual performance for  the previous fiscal year.   Mr.
       Grosso received no  cash bonus for  1994, reflecting the Committee s
       view that 1994  was a transitional year.   In determining stock  option
       grants, the  Committee particularly took  into consideration Mr. Grosso s
       efforts in restructuring the Company s top management  roles, his greater
       emphasis during  1994 on longer  term, strategic  planning for  the
       Company s  business, and  his leadership  in better  positioning the
       Company to take full  advantage of its technological capabilities.   The
       Committee also  took into account  the compensation  levels of  chief
       executives  of other  companies with  which the  Company competes  for
       executive talent, including the compensation levels of direct industry
       competitors.

        The above  report is presented  by the non-employee Directors  who
       compose the  Compensation Committee and the Stock Option Plan
       Administration Committee of the 1990 and 1992 Stock Option Plans.

             Anders C. Brag      Peter B. Foreman      Sara Lee Schupf


                                                           -7-

<PAGE>

   The tables that follow reflect the decisions included in this report:

                                                 I.  SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                Annual Compensation                Long-Term Compensation 
                                                                                              Awards      Payouts

Name and Principal             Fiscal     Salary    Bonus    Other Annual   Restricted                   LTIP         All Other
  Position                      Year        ($)       ($)     Compensation  Stock Awards    Option No.   Payouts     Compensation
                                                                  ($)            ($)        of Shares     ($)         ($)(1)

 <S>                            <C>       <C>       <C>          <C>         <C>          <C>             <C>         <C>
   John Grosso                  1994      $220,644        $0                               25,000                     $X,XXX
     President                  1993      $208,125    $1,250                               25,000                     $4,842
     Chief Executive Officer    1992      $185,906        $0                               30,000                     $9,887

   Jan M. Rivenbark             1994      $168,533   $28,160                               15,000                     $X,XXX
     Executive Vice President   1993      $155,000    $1,250     $3,529(2)                 20,000                     $1,551
     Chief Operating Officer    1992       $64,256        $0    $20,117(2)                 40,000                          0

   Eric H. Jeltrup              1994      $172,000   $46,000                               15,000                     $X,XXX
     Executive Vice President   1993      $152,350    $1,250                               20,000                     $3,545
     Chief Technical Officer    1992      $128,300        $0                               18,000                     $6,823

   Bruce A. Fisher              1994      $137,767   $23,200                               10,000                     $X,XXX
     Senior Vice President      1993      $123,375    $1,250                               15,000                     $5,458
     Chief Financial Officer    1992      $102,625    $8,258                               15,000                     $2,871

   R. Michael Spencer           1994      $133,412   $21,528                                  0                       $X,XXX
     Senior Vice President      1993      $123,375    $1,250                               15,000                     $5,458
     Treasurer                  1992      $102,625    $8,258                               15,000                     $2,871

   John F. Cornelius(3)         1994      $160,000        $0                                  0                       $X,XXX
     Senior Vice President      1993      $151,050    $1,250                               20,000                     $3,514
     Field Operations           1992      $123,150        $0                               18,000                     $6,550

   J. Pierre Masse              1994     $146,791(4)      $0                                  0                      $27,600(5)
     Formerly Executive Vice    1993     $150,000     $1,250                               20,000                     $3,490
   President Marketing          1992     $150,000     $8,258                               15,000                     $6,116

   _________________
   (1)Company's portion of Profit Sharing Plan contribution.
   (2)Relocation cost reimbursed by the Company.
   (3)After a  medical leave  of  absence, the duties of  Mr. Cornelius were
   restructured and  he  did not  serve as  an executive officer of the Company
   as of the end of fiscal 1994.
   (4)Salary to December 1, 1994, the date of resignation of Mr. Masse.
   (5)Amounts paid pursuant  to an employment separation agreement with the
   Company.   The separation agreement includes non-disclosure  and
   non-competition clauses and provides for equal monthly payments to  Mr. Masse
   totaling $193,200 for the period from December 1, 1994 through January 31,
   1996.


                              II.  OPTION GRANT TABLE
     Options Granted in the Last Fiscal Year and Potential Realizable Values


</TABLE>
<TABLE>
<CAPTION>

                                                      Individual Grants                              Realizable Value
                                                           % of                                      at Assumed Annual
                                       Total Options       Total                                        Rates of
                                         Granted           Options        Exercise or                  Stock Price
                                       in Fiscal Year      Granted        Base Price    Expiration    Appreciation for
     Name                                 (#)(1)        in Fiscal Year     ($/SH)        Date          Option Term(2)
                                                                                                       5% ($)  10% ($)
<S>                                       <C>              <C>              <C>           <C>         <C>       <C>
     John Grosso                          25,000           11.5%            $9.50         8/26/2004   $118,750  $237,50

     Jan M. Rivenbark                     15,000            6.9%            $9.50         8/26/2004    $71,250  $142,50

     Eric H. Jeltrup                      15,000            6.9%            $9.50         8/26/2004    $71,250  $142,50

     Bruce A. Fisher                      10,000            4.6%            $9.50         8/26/2004    $47,500  $95,000

   (1)The options vest pro rata over a five-year period from the date of grant,
   August 26, 1994.
   (2)These values are hypothetical; there is no assurance that the stock will
   achieve these rates of appreciation.


                                                           -8-


               III.   OPTIONS EXERCISED AND YEAR-END VALUE TABLE
         Aggregated Options Exercised in the Last Fiscal Year and Fiscal
                              Year-End Option Values


</TABLE>
<TABLE>
<CAPTION>
                                                                                    Number of            Value of Unexercised
                                                                               Unexercised Options       In-the-Money Options
                              Shares Acquired              Value                      Held                       Held
                                On Exercise               Realized             at January 29, 1995       at January 29, 1995
   Name                             (#)                      ($)                  Exercisable/               Exercisable/
                                                                                Unexercisable (#)        Unexercisable ($)(1)
   <S>                            <C>                       <C>                      <C>                     <C>
   John Grosso                       0                       $0                      95,000/                  $159,250/
                                                                                     94,500                    $73,375

   Eric H. Jeltrup                   0                       $0                      58,000/                  $273,000/
                                                                                     40,000                    $64,500

   Bruce A. Fisher                   0                       $0                      37,500/                   $79,625/
                                                                                     34,000                    $43,000

   R. Michael Spencer                0                       $0                      39,000/                   $91,000/
                                                                                     21,000                    $22,750

   Jan M. Rivenbark                  0                       $0                      31,000/                     $0/
                                                                                     58,000                      $0
</TABLE>
   (1)Based on closing price of $9.25 per Common Share on January 29, 1995.



                    IV.  COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
                                 AMONG PCA INTERNATIONAL, INC.
                        NASDAQ U.S. and NASDAQ NON-FINANCIAL INDICES

(Please note that chart appears below with plot points listed as follows.)


<TABLE>
<CAPTION>

         NASDAQ                    "PCA International, Inc."               
Year     NASDAQ US   Index  Non-Financial   Index  International  Price     Dividends    Shares
<S>      <C>         <C>    <C>             <C>    <C>            <C>       <C>         <C>
Jan 90      123      $100      130          $100      $100        $3.17      $0.00      31.57894
Jan 91      127      $103      140          $108      $205        $6.50      $0.00      31.57894
Jan 92      195      $158      214          $164      $546        $17.00     $6.69      32.14333
Jan 93      220      $178      226          $174      $587        $18.00     $6.80      32.65763
Jan 94      252      $204      261          $201      $349        $10.50     $6.93      33.29932
Jan 95      240      $195      241          $185      $316        $9.25      $7.09      34.2435
</TABLE>

Assumes $100 invested on January 31, 1990 in PCA Common stock.
NASDAQ US Index and NASDAQ Non-Financial Index.
                                   
Total Return assumes reinvestment of dividends.
                                   
There are 12 industry peer group indices developed for NASDAQ by the Center
for Research in Securities Prices at the University of Chicago.  The 
Non-Financial "Index includes PCA International, Inc." 


                                                           -9-

<PAGE>


        The  Board of  Directors recommends  that shareholders  vote  FOR   the
       election  of all  nominees for Director.


                                                   ITEM 2
                                       PROPOSAL TO AMEND THE COMPANY'S
                                    1992 NON-QUALIFIED STOCK OPTION PLAN


        The Board of Directors  is submitting to the shareholders,  for their
       approval, a Second  Amendment to the Company's 1992 Non-Qualified Stock
       Option Plan (the  "1992 Plan").  The Second Amendment to  the 1992 Plan
       (the "Second Amendment")  has been adopted by  the Company's Board of
       Directors  (the "Board") and will  become effective  as of  the date  of
       adoption,  if  approved  by the  shareholders.   The Second  Amendment
       primarily provides  for stock options to be granted pursuant to a formula
       to non-employee Directors of the Company.  The Board believes that  the
       1992 Plan  has been  an important  means of attracting,  retaining and
       motivating  key employees  and that  the  Second  Amendment will  extend
       the 1992  Plan  to  serve the  important  purpose  of attracting,
       retaining and motivating non-employee Directors.

       Summary of the Existing 1992 Plan

        The Company's 1992 Plan was adopted  and approved by the shareholders
       at the 1992 Annual Meeting  and was  amended by  the shareholders at  the
       1993  Annual Meeting.  The  current 1992  Plan, as amended  in 1993,
       provides for  the discretionary grant of  non-qualified stock options by
       the Stock  Option Plan Administration Committee of  the Board of
       Directors  (the "Plan Administration Committee")  to key employees and
       non-employee Directors  of the Company.   (The  proposed Second Amendment
       would make non-employee  Directors ineligible for such  discretionary
       grants.)  The Company has more than 250 key employees  eligible to
       receive grants under the 1992  Plan, in  addition to eight  non-employee
       Directors.   As  of March  31, 1995, options  have been granted under the
       currently approved 1992 Plan  to 48  key employees  and to  no
       non-employee Directors.   Under  the second amendment of the 1992 Plan,
       subject to  shareholders  approval, options have been granted  to seven
       non- employee Directors.

        Non-qualified stock options granted pursuant to the 1992 Plan entitle
       the  holders thereof to purchase shares of the  Company's Common Stock.
       The number of shares that the holder may  purchase, the price at which
       the  shares may be purchased, and  the vesting and expiration dates  of
       the option are established by the Plan Administration Committee  at the
       time of  grant.   The 1992  Plan provides  that options  cannot be
       exercised sooner than  six months from the date of grant, and must expire
       no sooner  than three months after the exercise date and no later than
       ten years from the date  of grant. Unexercised options terminate
       immediately upon the holder's termination of employment  for any reason
       other than death,  disability or normal retirement.  In  the event  of a
       holder's  death, disability  or normal  retirement, options  must be
       exercised, if at  all, within certain  limited periods of time.  Options
       are not transferable other  than upon death.  (The Second Amendment would
       allow additional  limited transferability pursuant to qualified  domestic
       relations orders.) The  maximum number of  shares available to be  issued
       under the 1992  Plan is 1,725,000, subject  to adjustment to  reflect any
       change in the capitalization of  the Company.  The closing  sales price
       for the Company's Common Stock as quoted on the NASDAQ Stock Market on
       March 31, 1995 was $_____ per share.

        The 1992 Plan may  be amended, modified, suspended or  terminated by the
       Board of  Directors, provided any such modification or  amendment must be
       made  subject to shareholder  approval when the Board  of Directors deems
       such shareholder  approval necessary in order  to comply with applicable
       laws, rules or  regulations, or otherwise desirable.

       Stock options granted under  the Plan do not receive  the tax treatment
       available to  "incentive stock
       options" under the Internal Revenue Code of 1986.   Upon the grant of a
       non-qualified  stock option, an option holder will not recognize ordinary
       income  and the Company will not receive  a corresponding deduction.  On
       the date any such  option is exercised,  an option  holder generally
       will recognize ordinary  income equal to  the amount by  which the fair
       market value of the Common  Stock on the exercise date exceeds the
       option price paid for such  stock, and the Company will  generally
       receive a deduction in the same amount.   However, any option holder who
       is subject  to the provisions  of 


                                                          -10-

<PAGE>

       Section  16(b) of the Securities
       Exchange Act of 1934  (officers, directors and beneficial  owners of
       more than ten percent  of any class of  equity securities of the
       Company) who exercises  an option for  which the option price  is greater
       than  the fair market  value of the Company's Common Stock on the
       exercise date will not recognize  income on the date of exercise but
       rather will recognize a gain or loss  six months after the date of
       exercise, unless the option holder  elects to recognize the loss at  the
       date of exercise.   If such an election is made, the option  holder will
       recognize ordinary loss equal to  the amount by  which the option  price
       exceeds the  fair market value  of the Common  Stock on  the date of
       exercise.   If such an  election is not made, the  option holder will
       recognize a  gain or a loss  based on the fair  market value of the
       Common Stock on the  date six months after the  exercise.  If, on the
       date six months after the  exercise, the fair market value  of the Common
       Stock exceeds the  option price, the  option holder will recognize
       ordinary income equal  to the amount by which the fair market value of
       the Common Stock exceeds the  option price.  If, on that date, the
       option price exceeds the fair market value of the Common Stock, the
       option  holder will recognize  ordinary loss equal  to the amount by
       which  the option price  exceeds the fair market value of the Common
       Stock.

        Any such ordinary income  recognized by an  option holder who  also is
       an employee  of the Company  is subject to income tax withholding by the
       Company and may also  be subject to withholding of certain  employment
       taxes.   The Company generally will be entitled to a  deduction in an
       amount equal to the  income recognized by the option holder and such
       deduction shall be  allowed for the taxable year of the  Company in which
       the option is exercised.  The  Company's deduction is conditioned  upon
       its withholding  of the required amount  of income tax  for those  option
       holders who  are employees  of  the Company.   The  Company will  have no
       withholding obligations upon  the recognition  of ordinary  income
       resulting  from the  exercise of options  by any  non-- employee option
       holder; and  consequently, the Company's deduction  will not be
       conditioned  upon satisfaction of any obligation.

        The above summary of the 1992 Plan  is qualified in its entirety by
       reference to the full  text of the 1992  Plan, a copy of  which may be
       obtained  without charge by written request to  the Company, 815
       Matthews- Mint Hill Road, Matthews, North Carolina 28105, Attention:
       Bruce A. Fisher.

       Summary of the Proposed 1992 Plan Second Amendment

        The  proposed  Second  Amendment to  the  1992 Plan  adds  provisions
       pursuant  to  which non-employee Directors of the Company  are issued
       stock options in accordance  with a predetermined formula.  Although
       non- employee  Directors  were  eligible  for  grants  of discretionary
       stock  options  under  the  1992 Plan,  the discretionary nature  of
       such  grants  would have  created  potential  "short-swing" profits
       liability  under Section 16(b)  of the  Securities and  Exchange Act  of
       1934  for non-employee  Directors serving  on the  Plan Administration
       Committee.   Because the Plan Administration  Committee must be made up
       of at least three  non- employee  Directors, options  under the  1992
       Plan  effectively have  been unavailable  to the  Company's non- employee
       Directors.

        The Second  Amendment will  make available two  kinds of  options under
       the 1992 Plan.   The  form of discretionary options that have been
       granted to date, and that will continue to  be available for grant by the
       Plan  Administration  Committee to  key  employees, are  termed
       "Discretionary Stock  Options" in  the Second Amendment.  The  Second
       Amendment excludes non-employee Directors  from eligibility for grants of
       Discretionary Stock Options.
   
        The  Second  Amendment adds  a second  form of  option termed  "Formula
       Plan  Options."   Formula Plan
       Options  are  issued  automatically  by  the   Company  to  non-employee
       Directors  and  are  not  subject  to discretionary control  by the Plan
       Administration Committee.   There are currently eight non-employee
       Directors eligible  for  the  grant of  Formula Plan  Options, and 
       such options, have been granted to seven nonemployee Directors, subject
       to shareholder approval. The  consideration received by the Company for 
       the granting of either form  of option is the past service provided to 
       the Company by the option holder, or the prospect of the  option holder's
       future services to the Company.
    
        The Second  Amendment, subject to  subsequent approval by  the Company's
       shareholders,  grants to each non-employee member of  the Board of
       Directors on  August 25,  1994, Formula Plan  Options to purchase  10,000
       shares  of the Company's Common Stock.   Each person thereafter becoming
       a Director and who  is not a Company employee will similarly be granted
       an option to purchase 10,000  shares of Common Stock.  In addition,  on
       the day following the Company's  annual meeting of shareholders each
       year,  every member of the Board of  Directors who is not  an employee
       shall receive an option to purchase 2,000 shares of Common Stock.   The
       formula for the grant  of Formula Plan Options 


                                                          -11-

<PAGE>

       may be amended or  altered
       in the same manner as provided in the 1992 Plan, but not more often than
       once every six months except as necessary to comply with the Internal
       Revenue Code.

        The purchase price to be  paid upon the exercise of Formula Plan Options
       is  the per share fair market value of the  Common Stock  on the  date
       the  option is granted.   Formula  Plan Options may  not be  exercised
       sooner than  six months from (i)  the date of  grant or (ii) the  date of
       shareholder approval of  the plan or amendment allowing the grant,
       whichever is  later. The tax treatment of Formula Plan  Options will be
       the same as  the tax  treatment of  non-employee option  holders  subject
       to Section  16(b) as  described in  the above Summary of the Existing
       1992 Plan.


                                                          -12-


<PAGE>


                                              NEW PLAN BENEFITS
                                        Under 1992 Stock Option Plan
                                      with Proposed Second Amendment(1)

<TABLE>
<CAPTION>

Name and Position                                                    Dollar Value ($)(2)        Number of Units
<S>                                                                         <C>                       <C>
John Grosso(3)                                                                0                        0
   President and Chief Executive Officer
   Director and Director Nominee
Jan M. Rivenbark(3)                                                           0                        0
   Executive Vice President
   Chief Operating Officer
Eric H. Jeltrup(3)                                                            0                        0
   Executive Vice President
   Chief Technical Officer
Bruce A. Fisher(3)                                                            0                        0
   Senior Vice President
   Chief Financial Officer
R. Michael Spencer(3)                                                         0                        0
   Senior Vice President
   Treasurer
John F. Cornelius(3)                                                          0                        0
   Senior Vice President
   Field Operations
J. Pierre Masse(3)                                                            0                        0
   Formerly Executive Vice President
   Marketing
Joseph H. Reich(4)(5)                                                         0                        0
Stanley Tulchin(4)                                                                                 10,000(6)
Anders C. Brag(4)                                                                                  10,000(6)
R. Stuart Dickson(4)                                                                               10,000(6)
Peter B. Foreman(4)                                                                                10,000(6)
George Friedman(4)                                                                                 10,000(6)
Sara Lee Schupf(4)                                                                                 10,000(6)
Albert F. Sloan(4)                                                                                 10,000(6)

Executive Group(2)                                                            0                        0

Non-Executive Director Group                                                                       70,000(4)

Non-Executive Officer
   Employee Group(3)                                                                                70,000
</TABLE>

 (1)Benefits received by or  allocated to each of  the following for  the
 last fiscal year  assuming shareholder approval of proposed amendment.
 (2)Based on closing price of $______ per Common Share on March 31, 1995.
 (3)The proposed Second Amendment would have no effect on options granted to
 these individuals.
 (4)Non-employee Directors and, excluding Mr. Brag and Ms Schupf, nominees for
 election as Directors.
 (5)Declined to accept options for 10,000 shares under Second Amendment.
 (6)Includes grant of  options for 10,000 shares to each
 non-employee Director on 8/25/94.   Additional grants of options for 2,000
 shares will be made to each non-employee Director after each annual meeting
 and options  for 10,000 shares to each newly appointed non-employee Director.


                                                          -13-

<PAGE>

        The  Second Amendment was approved by  the Board of Directors  on August
       25, 1994.   That date will be the effective date of the 1992 Plan as
       amended by the  Second Amendment if the Second Amendment is  approved by
       the  shareholders at  the Annual  Meeting.   If such  shareholder
       approval  is not  obtained, all  Formula Plan Options granted to
       non-employee Directors pursuant to the Second Amendment shall be null and
       void.

        The Second Amendment also includes  a technical change to the 1992  Plan
       allowing for the transfer  of unexercised  options  pursuant to  a
       domestic relations  order  satisfying the  conditions of  the applicable
       sections of the Internal Revenue Code of 1986.

        The  proposed Second Amendment is set forth  in its entirety as Exhibit
       1  hereto and will be voted on as a single proposal at the Annual
       Meeting.

       Reasons for Shareholder Adoption of the Second Amendment

        The Second Amendment  is being submitted  to the shareholders for  their
       approval in order  to qualify the grant of  Formula Plan Options  for an
       exemption from  the six-month, short-swing  profit rules  of Section
       16(b)  of the Securities and  Exchange Act of 1934  (the "Section 16
       Rules").  Unless a  plan qualifies for an exemption under the  Section 16
       Rules (which  qualification requires  receipt of  shareholder approval),
       the grant of  an option to a non-employee Director could be matched with
       a sale  of shares by the same Director to create liability under Section
       16(b).  Under  the 1992  Plan in its current  form, the grant of
       discretionary options  to Plan Administration Committee  members, who all
       are  non-employee Directors,  may be considered the equivalent of  a
       "purchase" of Company  stock.  Such a "purchase" could be matched  with
       any stock sale by such Director  within six  months  before or  after
       and  thereby possibly  trigger  Section 16  liability  for the Director.
       The  significant  threat  of  Section  16  liability  has effectively
       prevented  the  issuance  of discretionary options under the 1992 Plan to
       non-employee Directors.

        The  Board of  Directors believes  that  the 1992  Plan has  been
       beneficial  to  the Company  and its shareholders by  more closely
       aligning  the interests of  key employees with  the shareholders.   The
       grant of options to key  employees effectively  reinforces the
       relationship between  shareholder gains and  participant rewards.  The
       Board  further believes that the 1992 Plan  has allowed the Company  to
       retain and motivate  its key employees.   The purpose of  the Second
       Amendment is to extend  the 1992 Plan to  effectively include non-
       employee Directors.   As a result  of the Second Amendment,  the Company
       and  shareholders should  benefit from the closer  alignment of  the
       economic interests  and incentives  of shareholders and non-employee
       Directors. The availability of Formula Plan  Options also is intended to
       allow the Company to retain, and to recruit  as necessary,  highly
       qualified  non-employee Directors who serve  the critical  function of
       providing essential "outsider"  oversight, analysis  and leadership  to
       the  Company.   The Board  of Directors  acknowledges  that current and
       future Directors will  personally benefit  from the approval of  the
       Second Amendment  and in this connection the Board of Directors may be
       considered to have a conflict  of interest.  However, for the reasons
       stated above, approval of the Second Amendment is recommended by the
       Board of Directors.

    The Board of Directors recommends that shareholders vote "FOR" the Second
    Amendment to the 1992 Plan.


                                                   ITEM 3
                               PROPOSAL TO AMEND CHARTER TO LIMIT POTENTIAL
                                           LIABILITY OF DIRECTORS


        The Company's Board of  Directors recommends that the shareholders
       consider and  approve a proposal to amend the  Company's Articles of
       Incorporation to include  a new Article  11, which  would limit  the
       personal liability of  the Company's  Directors to  the Company or  its
       shareholders  for monetary  damages for  certain breaches of fiduciary
       duty.

        The  proposed  Article  11  is  consistent  with  Section  55-7(11)  of
       the  North  Carolina  Business Corporation Act (the "Business Corporation
       Act"), enacted  by the General Assembly  of North Carolina in  July 1987
       and effective October  1, 1987.   This legislation,  which is  described
       more  fully below,  is designed, among other things,  to encourage


                                                          -14-

<PAGE>

       qualified individuals  to serve as Directors  of North  Carolina
       corporations by  permitting North  Carolina  corporations to  include  in
       their  charters a  provision limiting  director's liability for monetary
       damages for  breach of the duty of care.   Section 55-7(11) of the
       Business Corporation Act  is an enabling provision only: an  amendment to
       the Articles of Incorporation  approved by shareholders is required to
       effect the permitted limitation on liability.

        The text of the proposed Article 11 is as follows:

        "Elimination of  Certain Liability  of Directors.   No person who  is
       serving or  who has served  as a director  of the Corporation  shall be
       personally liable to  the Corporation  or any  of its  shareholders for
       monetary damages for breach of duty as a director,  except for liability
       with respect to (i) acts or omissions that  the director  at  the time
       of such  breach knew  or believed  were clearly  in conflict  with  the
       best interests  of the  Corporation, (ii) any  transaction from  which
       the director  derived an  improper personal benefit,  (iii) acts or
       omissions occurring  prior to  the effective  date of  this  article or
       (iv) acts or omissions with respect to which  the North Carolina Business
       Corporation Act  does not permit the limitation of liability.   As used
       herein,  the term  "improper personal benefit"  does not include  a
       director's reasonable compensation or other reasonable incidental
       benefit for or on  account of his service as a  director, officer,
       employee, independent contractor, attorney  or consultant of the
       Corporation.  No amendment or  repeal of this article,  nor the  adoption
       of any  provision to  these  Articles of  Incorporation  inconsistent
       with this article, shall  eliminate or reduce the  protection granted
       herein  with respect  to any matter  that occurred prior to such
       amendment, repeal or adoption."

        The Company's Board of Directors  believes that it is appropriate and
       advisable  that the shareholders adopt the proposed  amendment to the
       Articles of Incorporation and recommends  that the shareholders vote  to
       approve  and  adopt the  proposed  amendment.    The  adoption of  the
       proposed  amendment  will  require the affirmative vote of the  holders
       of a majority of  the outstanding shares of Common  Stock.  The
       amendment, if adopted, would be effected only by  the filing of Articles
       of  Amendment to such effect with  the Secretary of State of North
       Carolina.


       Background and Reasons for Proposed Amendment

        In performing their  duties, directors of a  North Carolina corporation
       stand in  a fiduciary relation to the Corporation and  to its
       shareholders, and are  required to discharge their duties as directors
       in good faith  and  "with  that  diligence  and  care  which  ordinarily
       prudent  men  would  exercise  under  similar circumstances in  like
       positions."   Corporate directors,  however, are  only required to
       exercise  reasonable care and business judgment; they are not guarantors
       that  they will make no mistakes in the  management of the corporation
       business, and they  are not personally responsible for  mere errors of
       judgment or slight omissions made in good faith, after appropriate
       consideration and determined by them to be in the best  interests of the
       corporation and its  shareholders.  Such actions are protected by the
       so-called "business  judgment rule."  The
       business judgment  rule is designed  to protect  a director from personal
       liability to the  corporation or its shareholders when  their business
       decisions are  subsequently challenged.    However,  due to  the expense
       of defending lawsuits,  the frequency  with which  unwarranted litigation
       is  brought against  directors and  the inevitable uncertainties with
       respect to  the application of  the business judgment  rule to particular
       facts and circumstances, as a practical  matter, directors and officers
       of a  corporation rely on indemnity from, and insurance procured by, the
       corporation  they serve as  a financial backstop  in the event  of such
       expense  or unforeseen liability.   The  North  Carolina  General
       Assembly  has  recognized  that adequate  insurance  and indemnity
       provisions are  often a condition of an  individual's willingness to
       serve as a director  of a North Carolina corporation.  The  Business
       Corporation Act has for  some time specifically  permitted corporations
       to provide  indemnity and procure insurance  for its directors  and
       officers; the  Corporation's bylaws presently provide for indemnification
       of officers  and directors to  the fullest extent  permitted under North
       Carolina law against reasonable  expenses incurred  by them  and
       reasonable  payments made  by them  in connection  with actions or claims
       against them in their capacities as directors or officers.

        Past changes  in the market for directors  and officers liability
       insurance have  resulted at times in the unavailability  for directors
       and officers  of many corporations  of any  meaningful liability
       insurance coverage.   Insurance  carriers  have in  certain  cases
       declined  to  renew existing  directors  and  officers liability
       policies, or  have increased premiums  to such an extent  that the cost
       of obtaining  such insurance becomes  prohibitive.   Moreover,  policies
       may  exclude  coverage  for areas  where the  service  of qualified
       independent  directors is  most needed.   For  example, many  policies do
       not  cover liabilities  or expenses arising  from directors  and officers
       activities in  response to  attempts to take  


                                                          -15-

<PAGE>

       over a  corporation.  Such
       limitations  on the scope of insurance coverage,  along with high
       deductibles and low  limits of liability, can undermine meaningful
       directors and officers liability insurance coverage.

        Although the Company has to date been able to obtain insurance coverage
       for  directors and officers on a basis which  it believes acceptable, the
       Company has experienced the increase in  premiums and limitations in the
       scope of coverage  that are symptomatic  of the problems generally  in
       the liability  insurance industry. Moreover,   the  Company's  current
       policies  expire  yearly.    Hence,  the  Company  is  exposed  to
       yearly renegotiation of  premiums and coverage,  as well  as
       cancellation, in the  future.  The  proposed amendment is designed to
       assure that the Company's directors  and officers do not lose the
       protection  they have had in the past if insurance coverage continues to
       decrease or becomes unavailable.

        According to  published sources,  the inability  of corporations  to
       provide  meaningful director  and officer liability insurance  has had a
       damaging effect on the  ability of public  corporations to  recruit and
       retain  corporate directors.   Although the  Company has not  directly
       experienced this  problem, the Company's Board of Directors believes that
       the  Company should take every possible step to  ensure that the Company
       will continue to be able to attract the best possible officers and
       directors.

        In July  of 1987, the North Carolina General Assembly enacted an
       amendment to the Business Corporation Act to  permit North Carolina
       corporations to limit director  liability under  certain circumstances.
       Other states, including Delaware, have  passed similar statutes,  and
       corporations in  North Carolina and  elsewhere have broadly incorporated
       provisions limiting director liability  into their charters.  The
       proposed amendment to the Articles of Incorporation is consistent with
       the North Carolina amendment.  The  primary purpose of the proposed
       amendment and the reason it is being  recommended to shareholders is to
       ensure that  the Company will continue to be able to attract individuals
       of the highest quality and ability to serve as its Directors.

       Proposed Amendment

        Proposed Article  11 would protect  the Company's  Directors from
       personal  liability for breaches  of their fiduciary  duty as  a
       Director.   If  adopted by  the shareholders,  proposed  Article  11
       would  absolve Directors  of liability  for  negligence  in the
       performance  of  their duties,  including  gross negligence. Directors
       would remain liable for acts  or omissions not made in  good faith that
       the Director at the time  of
       such breach knew or believed were in  conflict with the best interests of
       the corporation and for liability in connection with  any transaction
       from which  the Director  derived  an  improper personal  benefit.
       Proposed Article  11 would likely   not absolve Directors  of liability
       under Section  55-32 of the Business Corporation Act,  which  makes
       Directors  personally  liable  for  unlawful dividends  or  unlawful
       stock  repurchases or redemptions,  for  the making  of  loans  or
       guarantees  to  or in  favor  of Directors,  officers  or dominant
       shareholders of the  Company and  certain other matters.   The proposed
       Article 11  would not be applicable  to acts or  omissions that occur
       prior  to the date the  provision becomes effective, and  would not
       eliminate  or limit liability of  Directors arising in connection  with
       causes  of action brought  under federal  securities laws.

        Proposed Article 11 provides Directors with protection  from awards of
       monetary damages for breach  of their duty as a Director; it  does not
       eliminate the Director's  fiduciary duties of good faith  and due care.
       Accordingly, proposed  Article 11 would  have no  effect on the
       availability  of equitable remedies  such as an injunction  or rescission
       based upon a Director's  breach of  the duty  of due  care.  In
       addition, proposed Article  11 would apply only  to claims against a
       Director arising out  of his or her  role as a Director, and would not
       apply, if he or  she is also an officer, to  his or her role as an
       officer  or in any capacity other than that of a  Director.  Under
       proposed  Article 11, Directors  would not be liable  for money damages
       for  a grossly negligent business decision made in connection with
       attempts to acquire the Company.

        The Board of Directors  acknowledges that current and  future Directors
       would personally  benefit from the approval of the  foregoing amendment
       and in  this connection the  Board of  Directors may be considered  to
       have  a conflict  of interest.   However,  for the  reasons stated  in
       this  section captioned  "Background and Reasons for Proposed Amendment,"
       approval of such amendment is recommended by the Board of Directors.


                                                          -16-

<PAGE>

        The Board  of Directors  recommends that  shareholders vote  "FOR" the
       Amendment to  the Articles  of Incorporation.


                                                ITEM 4
                       RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS

        The Board of  Directors has recommended  that KPMG Peat Marwick,  which
       firm has been  the independent accountants of the  Company since 1990,
       be continued as the Company's  independent accountant for the  fiscal
       year  ending January 28,  1996.  Services  provided to the Company and
       its subsidiaries by  KPMG Peat Marwick with  respect to fiscal year 1994
       included the examination of the Company's consolidated financial
       statements, limited reviews of quarterly reports,  services related to
       filings with  the Securities and Exchange Commission and consultations on
       various tax  and information services matters.  Representatives of KPMG
       Peat Marwick  will be present at the Annual  Meeting to respond to
       appropriate questions and  to make such statements as they may desire.

        The  Board of Directors  recommends that  shareholders vote "FOR"
       ratification of the  appointment of KPMG Peat Marwick as the Company's
       independent accountants for the 1995 fiscal year.


                                                   ITEM 5
                                               OTHER BUSINESS

       Matters to be Presented

        As of the  date of this  proxy statement, the  only business which the
       Board of Directors  intends to present,  and knows that  others will
       present,  at the meeting is  that hereinabove set  forth.   If any other
       matter or matters  are properly brought before  the meeting or any
       adjournments or postponements thereof, the
       persons named in the  accompanying form of proxy will vote the  proxy on
       such matters in accordance with their best judgment.

       Shareholders' Proposals

        If  a shareholder intends  to present a  proposal at  the 1996 Annual
       Meeting of Shareholders  of the Company, such a proposal, if  otherwise
       eligible for inclusion in Management's proxy statement under the  rules
       promulgated by the Securities and  Exchange Commission, must  be received
       at the Company's principal  executive offices shown  on the  first page
       of this  proxy statement no  later than  December 18, 1995,  in order  to
       be included in Management's proxy statement for that meeting.

       Solicitation

        The expenses of  the solicitation of proxies,  including the costs  of
       preparing and distributing  the proxy materials, the  handling and
       tabulation  of proxies received and charges  of brokerage houses and
       other institutions, nominees or fiduciaries  in forwarding such documents
       to beneficial  owners, will be paid by the Company.  In  addition to the
       mailing of  proxy materials, solicitation may be made in person  or by
       telephone or facsimile  by Directors,  Officers or regular employees  of
       the  Company, or  by other  persons who may  be engaged to  perform
       soliciting  activities.   The Company  presently plans  to engage
       Wachovia Bank  of North Carolina,  N.A., to assist in the  soliciting of
       proxies from street  name holders of shares.  The anticipated cost is
       approximately $5,000.

       Additional Information Available on Request

        The Company  will provide  without charge to  each person  solicited by
       this  proxy statement,  on the written  request of  any such  person, a
       copy  of  the Company's  Annual Report  on Form  10-K (including  the
       financial statements


                                                          -17-

<PAGE>

       and the schedules thereto) as  filed with the Securities and Exchange
       Commission for the Company s most recent fiscal year.  Such written
       requests should be directed to  Mr. Bruce A. Fisher, PCA  International,
       Inc., 815 Matthews-Mint Hill Road, Matthews, North Carolina  28105.

                                         By order of the Board of Directors,


                                         Bruce A. Fisher
                                         Senior Vice President and Secretary

       April 24, 1995



















                                                          -18-




                                                                 EXHIBIT 1



                                 SECOND AMENDMENT TO PCA INTERNATIONAL, INC.

                                    1992 NON-QUALIFIED STOCK OPTION PLAN


       1.       PURPOSE.

        The purpose of this  Second Amendment to PCA International, Inc. 1992
       Non-Qualified Stock Option Plan (this "Amendment") is to include  a
       formula pursuant to which PCA  International, Inc. will award stock
       options to its non-employee directors.

       2.       DEFINITIONS.

        (a)     Terms used in this Amendment  and not defined herein shall have
       the meanings ascribed to  them in the PCA International, Inc. 1992
       Non-Qualified Stock Option Plan (the "Plan").

        (b)     Paragraph 2(h)  of the Plan  is amended  by inserting the phrase
       ", except with  respect to a non-employee director," after the words
       "'Normal Retirement'" at the beginning of the Paragraph.

        (c)     Paragraph 2(j) of the Plan is amended by inserting the following
        at the end thereof:

        The term "Discretionary Stock Option"  or "Discretionary Stock Options"
        shall mean and  refer to any option  authorized and granted by the  Plan
        Administration Committee at its discretion pursuant  to Paragraph
        6(a)(i).  The term  "Formula Plan  Option" or  "Formula Plan Options"
        shall mean and refer to any option issued  to a member of the Board of
        Directors pursuant to Paragraph 6(a)(ii).

       3.       ADMINISTRATION.

        Paragraph 3(b)  of the Plan  is amended by inserting  the phrase "In
       the case of  Discretionary Stock Options issued pursuant to Paragraph
       6(a)(i)," at the beginning thereof.

       4.       ELIGIBILITY.

        Paragraph 4  of the  Plan is amended  by deleting  it in  its entirety
       and substituting therefor  the following paragraphs:

                (a)      Discretionary Stock Options may  be granted to key
        employees of the  Company or any of its  Subsidiaries, including
        directors and officers  of the Company who are also key employees.

                (b)      Formula  Plan  Options  may be  granted  only  to
        members of  the  Board  of Directors who are not also employees.

       5.       TERMS AND CONDITIONS OF OPTION GRANTS.

        (a)     Paragraph 6(a) of  the Plan  is amended by  deleting the
       subparagraph heading "(a)"  and the words  "Stock options" at the
       beginning thereof and substituting therefor  the subparagraph heading
       "(a)(i)", and the words "Discretionary Stock Options."


                                                           1

<PAGE>


        (b)     Paragraph  6(a) of  the  Plan is  further  amended by  inserting
       the  following as  Paragraph 6(a)(ii) thereof:

                (ii)(A)  Formula Plan Options granted pursuant  to this Plan
        shall be issued pursuant to the terms  and conditions set forth  in
        Paragraphs 6(a)(ii)(B)  through 6(a)(ii)(D) hereof and shall  be
        evidenced  by an  Agreement substantially  in the form  of Exhibit  B
        which  is attached hereto and  is hereby incorporated  by reference,
        with  such changes therein  as the Board  of  Directors  shall  from
        time to  time  approve,  all  subject to  the  limitations hereinafter
        set forth in this Paragraph 6.

                (B)      On  August 25, 1994, each  member of  the Board of
        Directors who  is not an employee shall  receive, as  of such  date,
        subject to  subsequent approval  by the Company's shareholders required
        by  Rule  16b-3 promulgated  under  Section  16(b)  of  the  Securities
        Exchange  Act of  1934, an option to  purchase 10,000 shares of  Common
        Stock, and thereafter, each new member of the  Board of Directors who is
        not an  employee shall receive, upon his or her becoming a  director,
        subject  to any  subsequent approval  by the Company's  shareholders
        required by  Rule 16b-3  promulgated under  Section 16(b) of  the
        Securities  Exchange Act of 1934, an option to purchase 10,000 shares of
        Common Stock.

                (C)      On  the day following the Company's annual meeting of
        shareholders each year, every member of  the Board  of Directors  who is
        not  an employee shall  receive an option  to purchase 2,000 shares of
        Common Stock.

                (D)  The Option  Price per share of all Formula Plan  Options
        granted hereunder shall be  the per share fair  market value of the
        Common Stock on  the date  the option is granted, determined in
        accordance with Paragraph 7(b) of this Plan.

                (E)      The  provisions  of  the  formula  contained  in
        Paragraphs  6(a)(ii)(A)   - 6(a)(ii)(D) of this Plan shall  not be
        altered or  amended more often than once every  six (6) months except as
        necessary  to comply with the Internal Revenue Code of 1986,  as
        amended, or the rules thereunder.

                (F)      The formula contained in Paragraph  6(a)(ii)(A) -
        6(a)(ii)(D) of this Plan is intended  to  comply  with  Rule
        16b-3(c)(2)(ii)  promulgated  under  Section  16(b)  of  the Securities
        Exchange Act of 1934.

        (c)     Paragraph 6(c) of  the Plan  is amended  by adding the  words
       "or Exhibit  B" after the  words "Exhibit A".

        (d)     Paragraph  6(e) of  the  Plan is  amended  by  deleting it  in
       its  entirety  and substituting therefor the following:

                (e)      The grant  date for each Discretionary Stock  Option
        shall be the  date upon which the  grant of the Discretionary  Stock
        Option  is approved  by the Plan  Administration Committee,  which shall
        be  the effective date  of the Agreement evidencing  such options, or
        such  later date  as the  Plan Administration  Committee may  specify in
        the Agreement.   The grant date for each Formula  Plan Option shall be
        the date  upon which the Formula Plan Option is granted  pursuant to
        Paragraph 6(a)(ii)(B) or  Paragraph 6(a)(ii)(C).   Provided, however,
        that for the  purposes of Sections 16(a)  and 16(b) of the  Securities
        Exchange Act only, the grant date of  any Discretionary Stock  Option or
        Formula Plan  Option subject to  subsequent approval by  the Company's
        shareholders of the  Plan or any amendment  thereto shall  be the date
        upon  which such approval  is duly  obtained.  For  all other purposes
        under this 


                                                          2

<PAGE>

        Plan unless otherwise  stated, the grant  date for any  Discretionary 
        Stock Option or  any Formula Plan  Option subject to  subsequent 
        shareholder approval shall  be the  date upon  which the grant of the 
        option is approved by the Plan Administration Committee or automatically
        issued as a Formula Plan Option.

       6.       OPTION PRICE.

        The phrase "Discretionary Stock Option" shall replace the first word
       options" in the  second sentence of Paragraph 7(a) of the Plan.  The
       following sentence shall be inserted after the second sentence:

        The Option Price for all  Formula Plan Options granted  under the Plan
        shall be the  per share fair market  value of  the Common  Stock on  the
        date the  option is  granted, determined  in accordance with Paragraph
        7(b) of this Plan.

       7.       NONTRANSFERABILITY.

        The  phrase "or  pursuant to a  domestic relations  order, as defined
       in Section  414(p)(1)(B) of the Internal Revenue Code of 1986, which
       satisfies the conditions  of Section 414(p)(1)(A) of the  Internal
       Revenue Code of 1986," shall be inserted in Paragraph 9 of the Plan after
       the word "distribution".

       8.       CLAIM TO STOCK OWNERSHIP OR DIRECTORSHIP RIGHTS.

        The  phrase "Discretionary Stock  Options" shall replace the  word
       "options" in  the first sentence of Paragraph  12 of  the  Plan.   The
       third  sentence shall  be deleted  in its  entirety and  replaced  with
       the following sentence:

        Neither this Plan  nor any action taken  hereunder shall be construed
        as giving  any employee or member of the  Board of Directors any rights
        to be  retained as an employee of the Company or any of its Subsidiaries
        or as a member of the Board of Directors.

       9.       COMPLIANCE WITH FEDERAL REGULATIONS.

        The following paragraph shall be added to the Plan as Paragraph 19:

        With  respect  to persons  subject to  Section  16 of  the Securities
        Exchange  Act of  1934, transactions under this Plan are  intended to
        comply with  all applicable conditions of  Rule 16b-3  or its
        successors under  the Securities  Exchange  Act of  1934.   To the
        extent any provision of  the Plan or this  Amendment or any action  by
        the Plan Administration  Committee fails to  so  comply,  such
        provisions,  the Plan,  this Amendment,  or such  action shall  be
        deemed  null and  void, to  the extent  permitted  by law  and deemed
        advisable by  the Plan Administration Committee.

       10.      DATE OF THE AMENDMENT AND APPROVAL OF SHAREHOLDERS.

        This Amendment is dated August  25, 1994, which is the date upon which
       the Board of Directors adopted this Amendment.   This Amendment is
       subject to  the approval by affirmative vote  of the holders of a
       majority of the  shares present,  either in person  or by proxy, and
       entitled to vote  at a  duly held meeting  of the shareholders  at which
       a quorum  is present representing a majority of all  outstanding
       shareholders either in person or  by proxy.    If  such shareholder
       approval is  not obtained,  all options  granted to  non-employee
       directors pursuant to Paragraph 6(a)(ii) of the amended Plan shall be
       null and void.

                                                          3





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