PCA INTERNATIONAL INC
10-Q, 1995-09-11
PERSONAL SERVICES
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                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549



                                 FORM 10-Q



     [x]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                   SECURITIES EXCHANGE ACT OF 1934
                   For Quarter Ended July 30, 1995



     [ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934
           For the transition period From _______________ To ________________



                       Commission File Number:  0-8550


                           PCA INTERNATIONAL, INC.

         (Exact name of registrant as specified in its charter)


         North Carolina                                   56-0888429
  (State or other jurisdiction                          (I.R.S. Employer of
  incorporation or organization)                        Identification No.)



                         815 Matthews Mint Hill Road
                       Matthews, North Carolina 28105
                   (Address of principal executive offices)
                                 (Zip Code)


                               (704) 847-8011

            (Registrant's telephone number, including area code)


 Indicate by check mark whether the registrant (1) has filed all 
 reports required to be filed by Section 13 or 15(d) of the Securities 
 Exchange Act of 1934 during the preceding 12 months (or for such shorter 
 period that the registrant was required to file such report), and (2) has 
 been subject to such filing requirements for the past 90 days.
                          Yes  X  No____








 Indicate the number of shares outstanding of each of the issuer's
 classes of Common Stock, as of the latest practicable date.

 Common Stock, $0.20 par value                            7,472,071
       Class                                    Outstanding at August 31, 1995



<PAGE>





                   PCA INTERNATIONAL, INC., AND SUBSIDIARIES


                                   I N D E X

<TABLE>
<CAPTION>



 PART I.            FINANCIAL INFORMATION:                                                    PAGE NO.
<S>                 <C>                                                                      <C>
 Item 1.            Financial Statements:

                    Consolidated Balance Sheets - July 30, 1995 and
                       January 29, 1995                                                            1


                    Consolidated Statements of Income - Three Months and Six Months
                       Ended July 30, 1995 and July 31, 1994                                       2


                    Consolidated Statement of Changes in Shareholders' Equity - Six
                       Months Ended July 30, 1995                                                  3


                    Consolidated Statements of Cash Flows - Six Months Ended July
                       30, 1995 and July 31, 1994                                                  4


                    Condensed Notes to Consolidated Financial Statements                        5-6


 Item 2.            Management's Discussion and Analysis of Financial Condition
                       and Results of Operations                                                 7-10



 PART II.           OTHER INFORMATION:


 Item 6.            Exhibits and Reports on Form 8-K                                             11


 Signatures                                                                                      11



 Exhibit Index                                                                                 12-13


 Exhibit 11                                                                                      14

 Exhibit 27                                                                                      15


</TABLE>

<PAGE>



                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                                                 July 30,       January 29,
                                                                                   1995            1995
                        <S>                                                     <C>            <C>
                          ASSETS
                          Current Assets:
                            Cash and cash equivalents                            $  355,999       $  311,759

                           Accounts receivable (net of allowance for
                             doubtful accounts of $1,229,305 and $845,843):

                                 Due from licensor stores and customers           9,365,843        6,408,629

                                 Other, including employee advances                 481,610        1,263,681

                            Inventories                                           2,782,027        3,243,571

                            Deferred income taxes                                 2,458,513        1,952,293

                            Prepaid expenses                                        469,354          636,907



                                 Total Current Assets                            15,913,346       13,816,840


                          Property:
                            Land and improvements                                 1,169,495        1,169,495

                            Building and improvements                             7,678,863        7,630,427

                            Photographic and sales equipment                     41,695,933       40,884,594

                            Photographic finishing equipment                     12,133,558       12,076,064

                            Furniture and equipment                               9,749,062        9,475,787

                            Transportation equipment                                207,122          205,664

                            Leasehold improvements                               10,419,692       10,408,620

                            Construction in progress                              2,129,198        1,629,026

                                 Total                                           85,182,923       83,479,677

                            Less:  Accumulated depreciation and amortization     41,488,761       37,752,137

                                 Property, net                                   43,694,162       45,727,540

                          Other Assets                                               22,669           12,569


                          Total Assets                                          $59,630,177      $59,556,949

</TABLE>


<TABLE>
<CAPTION>

                                                                                      July 30,         January 29,
                                                                                        1995              1995
                         <S>                                                       <C>               <C>
                          LIABILITIES AND SHAREHOLDERS'  EQUITY
                          Current Liabilities:
                            Short-term borrowings                                   $  9,326,074      $    974,215

                            Accounts payable-trade                                     9,912,550        11,418,568
                            
                            Accrued and withheld sales and payroll taxes                 304,619           332,432
                            
                            Accrued income taxes                                             --          1,492,427
                            
                            Accrued compensation                                       2,790,249         3,015,943
                            

                            Other accrued liabilities                                  4,927,161         3,279,824

                                 Total Current Liabilities                            27,260,653        20,513,409
                            

                            Deferred Income Taxes                                      3,661,623         3,083,062
                            

                            Other Liabilities                                          3,029,511         2,928,023
                            

                          Shareholders'  Equity:
                                Preferred stock, $10.00 par value
                                (authorized-2,000,000 shares; outstanding-none)              --                --
                                
                                Common Stock, $0.20 par value
                                (authorized 20,000,000 shares; issued 7,468,271
                                shares and 8,160,171 shares)                           1,493,655         1,632,035
                                 

                            Additional paid-in capital                                 4,950,644        12,204,069
                            
                            Retained earnings                                         19,398,295        19,444,035

                            Cumulative foreign currency translation adjustments         (158,339)         (215,087)
                            
                                 Total                                                25,684,255        33,065,052
                            

                            Less:  Unearned compensation                                   5,865            32,597
                            
                                 Total Shareholders' Equity                           25,678,390        33,032,455
                            

                          Total Liabilities and Shareholders' Equity                 $59,630,177       $59,556,949
                             
</TABLE>



    See Condensed Notes to Consolidated Financial Statements

                                        1

<PAGE>


                              PCA INTERNATIONAL, INC., AND SUBSIDIARIES


                                   CONSOLIDATED STATEMENTS OF INCOME

                                             (Unaudited)

<TABLE>
<CAPTION>


                                                                    Three Months Ended                   Six Months Ended

                                                                July 30,           July 31,          July 30,           July 31,
                                                                  1995              1994              1995               1994

<S>                                                         <C>              <C>                 <C>                <C>

SALES                                                          $28,629,613        $31,104,809       $61,238,244        $61,041,253


COSTS AND EXPENSES:
        Advertising and promotional costs                        3,301,889          4,675,710         6,933,418         8,723,459
        

        Costs of photographic sales                             10,161,151         11,966,199        20,926,906        23,404,188
        
        Store commissions and selling costs                      9,386,383         10,122,585        19,761,622        19,396,232
        
        General and administrative expenses                      5,227,037          5,128,972        11,545,000        10,128,802
        
                        Total costs and expenses                28,076,460         31,893,466        59,166,946         61,652,681
        


INCOME (LOSS) FROM OPERATIONS                                      553,153           (788,657)        2,071,298          (611,428)
        

        Interest expense, net                                      211,584            184,675           265,545            254,953
        


INCOME (LOSS) FROM CONTINUING OPERATIONS BEFORE INCOME TAXES
                                                                   341,569          (973,332)         1,805,753          (866,381)


INCOME TAX PROVISION (BENEFIT)                                     143,067           (393,794)          756,250          (350,494)


INCOME (LOSS) FROM CONTINUING OPERATIONS                           198,502           (579,538)        1,049,503          (515,887)
        

INCOME FROM DISCONTINUED OPERATIONS (net of income taxes)
                                                                        --           412,406                --            412,406

NET INCOME (LOSS)                                            $     198,502      $   (167,132)       $1,049,503      $   (103,481)


WEIGHTED AVERAGE NUMBER OF COMMON SHARES:

        Primary                                                  7,942,103          8,526,640        8,211,481         8,536,487

        Fully Diluted                                            8,063,348          8,529,968        8,384,172         8,538,151



 PRIMARY AND FULLY DILUTED EARNINGS PER COMMON SHARE:
        Income (loss) from continuing operations              $       0.02      $      (0.07)       $     0.13      $     (0.06)

        Discontinued operations                                         --              0.05                --             0.05
        
        Net income (loss)                                     $       0.02      $      (0.02)       $     0.13       $    (0.01)



CASH DIVIDENDS PER COMMON SHARE                               $       0.07       $      0.07        $     0.14       $     0.14



</TABLE>





     See Condensed Notes to Consolidated Financial Statements.



                                                    2

<PAGE>




                          PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                    CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY

                             FOR THE SIX MONTHS ENDED JULY 30, 1995
                                         (Unaudited)

<TABLE>
<CAPTION>

                                                                                                        Cumulative
                                                                                                         Foreign
                                                                       Additional                        Currency
                                               Common Stock             Paid-In          Retained       Translation     Unearned
                                          Shares         Amount         Capital          Earnings       Adjustments   Compensation

<S>                                   <C>           <C>             <C>              <C>              <C>             <C>
          BALANCE, JANUARY 29,1995:      8,160,171    $1,632,035      $12,204,069      $19,444,035       $(215,087)      $(32,597)

          Net income                                                                     1,049,503

          Exercise of stock options         52,400        10,480          318,349

          Dividends                                                                     (1,095,243)

          Acquisition of Company stock    (744,300)     (148,860)     (7,565,092)

          Compensatory stock options                                                                                        20,050

          Canceled compensatory stock
            options                                                        (6,682)                                           6,682

          Foreign currency translation
            adjustment                                                                                         56,748

       BALANCE, JULY 30, 1995:           7,468,271    $1,493,655      $  4,950,644      $19,398,295        $(158,339)    $  (5,865)
                                 

</TABLE>




        See Condensed Notes to Consolidated Financial Statements.



                                3

<PAGE>


                                      PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                                         CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                      (Unaudited)

<TABLE>
<CAPTION>

                                                                                                          Six Months Ended
                                                                                                     July 30,          July 31,
                                                                                                       1995              1994
                          <S>                                                                       <C>            <C>
                           OPERATING ACTIVITIES:
                             Net income (loss)                                                       $1,049,503     $    (103,481)
                                 
                             Adjustments to reconcile net income to net cash used in operating
                             activities:
                                   Depreciation                                                       4,071,946         3,578,870
                                 
                                   Increase in allowance for doubtful accounts                          382,417           438,654
                                 
                                   Provision for deferred income taxes                                   72,341           475,009
                                 
                                   Loss on disposal of property                                          80,070            19,495
                                 
                                   Compensatory stock option expense                                     20,050            98,502
                                 
                                   Increase in other liabilities                                        101,488            53,219
                                 
                                   (Increase) decrease in other noncurrent assets                       (10,100)           87,129
                                 
                                    Changes in operating assets and liabilities:
                                     Increase in accounts receivable                                 (2,562,255)       (5,799,691)
                                 
                                     Decrease in inventories                                            463,523           947,378
                                 
                                     Decrease in deferred costs applicable to unsold portraits               --           311,867
                                 
                                     Decrease in prepaid expenses                                       167,780           298,597
                                 
                                     Decrease in accounts payable                                    (1,515,784)       (4,989,793)
                                 
                                     Decrease in accrued expenses                                      (108,187)       (1,618,658)
                                 
                             NET CASH PROVIDED FROM (USED IN) OPERATING ACTIVITIES                    2,212,792        (6,202,903)
                                 
                           INVESTING ACTIVITIES:
                             Purchase of property                                                    (2,115,147)      (10,683,261)
                                 
                             Proceeds from sale of fixed assets                                          43,298            70,088
                                 
                             NET CASH USED IN INVESTING ACTIVITIES                                   (2,071,849)      (10,613,173)
                                 
                           FINANCING ACTIVITIES:
                             Increase in short-term borrowings                                        8,351,859        13,620,806
                                 
                             Exercise of stock options                                                  328,829            50,012
                                 
                             Acquisition of company stock                                            (7,713,952)               --
                                 
                             Cash dividends                                                          (1,095,243)       (1,140,009)
                                 
                             NET CASH (USED IN) PROVIDED FROM FINANCING ACTIVITIES                     (128,507)       12,530,809
                                 
                             Effect of exchange rate changes on cash                                     31,804            49,291
                                 
                             INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                            44,240        (4,235,976)
                                 
                           CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD                             311,759         5,118,896
                                 
                           CASH AND CASH EQUIVALENTS AT END OF PERIOD                               $   355,999     $     882,920
                                 
                         SUPPLEMENTAL CASH FLOW INFORMATION:
                             Cash Flow Data:
                                 Interest paid                                                      $   182,520     $     196,236
                                 
                                 Income taxes paid                                                  $ 2,307,431     $     362,984

                     Schedule of Non-cash Financial Activities:
                                 Stock options canceled and unearned compensation credited          $     6,682     $      56,300
</TABLE>

                   See Condensed Notes to Consolidated Financial Statements.



                                    4

<PAGE>


                       PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                  CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
     With respect to the significant accounting policies of PCA
International, Inc., and its subsidiaries (the "Company"), which are
wholly-owned, reference is made to note 1 of the financial statements in
the Company's Form 10-K filed for the fiscal year ended January 29,
1995.  The interim financial statements reflect all adjustments
(consisting of normal recurring accruals) which are, in the opinion of
management, necessary for a fair statement of the results for the
interim periods presented.

2.     STOCK OPTIONS:
      The Company's 1990 Non-Qualified Stock Option Plan (the "1990
Plan") provides for the grant of up to 1,425,000 non-qualified stock
options to key employees and non-employee Directors.  As of July 30,
1995, options for approximately 521,050 shares were exercisable and
in-the-money; options for 137,800 shares were exercisable and
out-of-the-money; and options for 34,350 shares were available for
future grant under the 1990 Plan.  As of July 31, 1994, options for
330,650 shares were exercisable and in- the-money and options for
169,150 shares were exercisable and out-of-the-money.

      The Company's 1992 Non-Qualified Stock Option Plan (the "1992
Plan") provides for the grant of 1,725,000 non-qualified stock options
to key employees and non-employee Directors of the Company.  As of July
30, 1995, options for 120,300 shares were exercisable and in-the-money;
options for 201,500 shares were exercisable and out-of-the-money; and
options for 828,700 shares were available for future grant under the
1992 Plan.  As of July 31, 1994, options for 216,500 shares were
exercisable and out-of-the-money.

      The following table summarizes all stock option activity for the
six months ended July 30, 1995 and the prior year six months ended July
31, 1994:


                                               Number of          Option
                                                Shares             Price
Options outstanding January 29, 1995          1,880,550       $  1.67-$17.00

     Exercised                                  (52,400)      $  1.67-$10.00
     Canceled                                   (98,200)      $  1.67-$16.33
     Granted                                    136,800       $ 10.13-$11.00
Options outstanding July 30, 1995             1,866,750       $  1.67-$17.00

Options outstanding January 30, 1994          1,787,750       $  1.67-$20.25

     Exercised                                  (12,200)      $  1.67
     Canceled                                   (45,600)      $  1.67-$16.33
     Granted                                     21,500       $ 10.25

Options outstanding July 31, 1994             1,751,450       $  1.67-$20.25

                                   5

<PAGE>


                        PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                  CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



 3.     COMMON STOCK:
       On March 8, 1995, the Company's Board of Directors increased the
number of shares authorized for repurchase by 754,490, bringing the
total number of shares authorized for repurchase to 1,000,000. During
the first six months, the Company purchased, in various transactions,
744,300 shares.  The average purchase price per share was $10.36.


                             6
<PAGE>


                     PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.  Management's Discussion and Analysis of Financial Condition and
            Results of Operations




Overview

      The Company provides portrait photography services, primarily in
permanent studios operated in Kmart stores, throughout the United
States, Canada, Mexico, Puerto Rico, and the Virgin Islands.  In its
Institutional Division, the Company also provides portrait services to
church congregations through traveling promotions.  The Company's Kmart
Store Division accounted for approximately 95% of sales during the
second quarter and the first six months of fiscal 1995.

      The Company completed the phase-out of its Kmart traveling
photography promotions in July 1994. Prior to August 1994, the Company
operated one-week traveling promotions on a seven-week rotating cycle in
Kmart stores that did not have a permanent studio.  Traveling promotion
sales in Kmart stores were $1.5 million in the second quarter and $3.3
million for the first six months of fiscal 1994.

      The Company completed the conversion in all of its Kmart studio
locations to its new Digital Imaging System technology in July 1994.
The new Digital Imaging System allows customers to approve each portrait
during the photography session as each pose is displayed on a video
monitor.  With this technology, the Company no longer relies on the
production of portraits on a speculative basis, but produces only those
custom portraits which the customer purchases.  The conversion to
digital technology has resulted in very significant changes in the
Company s operations, increasing the emphasis on higher-quality
portraits and service and allowing the Company to improve its
per-customer sales average.  The Company also has benefited from lower
production costs primarily through the elimination of waste from
speculative portrait production.

       During the second quarter, Kmart Corporation announced the
closing of 72 stores.  The Company had portrait studios in 34 of those
stores.  The Company discontinued operating in these 34 locations in the
second quarter and has either reallocated the assets from these
locations to other stores during the second quarter or will reassign the
assets to new locations in the third quarter of fiscal 1995. (In January
1995, Kmart Corporation closed 110 stores, including 24 in which the
Company operated studios.)  During the second quarter, the Company
opened 20 new studios and at July 30, 1995, the Company was operating
1,435 Kmart permanent studios, a net increase of 18 studios for the
first six months of 1995, after giving effect to the Kmart store
closings noted above.  Kmart Corporation has not announced any further
store closings and the Company is not aware of any planned additional
closings.  There can be no assurance, however, that Kmart Corporation
will not close more stores in the future or that the Company will be
able to reallocate studio assets to new studios in the event of
additional studio closings.

       During the last half of fiscal 1994, the Company restructured the
management of day-to-day operations.  The new management structure has
allowed the President more time to explore ways to leverage PCA's
technology and expertise through diversification.  As part of the
Company's diversification activities, the first phase of a permanent pet
photography studio test

                                    7

<PAGE>

                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.  Management's Discussion and Analysis of Financial Condition and
            Results of Operations, continued




program with PETsMART began in the second quarter.  The pilot program
will run through December 31, 1995, and will include up to 14 PETsMART
stores in two different markets.

Seasonality

       The Company's portrait photography business is seasonal, with the
greatest sales volume occurring in the fourth fiscal quarter during the
Thanksgiving and Christmas holiday seasons.  The fourth quarters of
fiscal 1994 and 1993 contributed approximately 31% and 35%,
respectively, of annual sales and 79% and 93%, respectively, of earnings
for such years.  The Company's operations can also be adversely affected
by inclement weather.

Results of Operations

       The following table presents the percentage of sales represented
by the following line items from the Company's statements of income for
the periods indicated:


<TABLE>
<CAPTION>


                                            Three Months Ended              Six Months Ended

                                          July 30,        July 31,        July 30,        July 31,
                                            1995            1994            1995            1994
<S>                                      <C>             <C>              <C>             <C>
Sales                                      100.0%          100.0%          100.0%          100.0%

Costs and Expenses                         98.1            102.5           96.6            101.0%
Income (loss) from Operations               1.9             (2.5)           3.4             (1.0)
Interest Expense                            0.7              0.6            0.4              0.4
Income (loss) from Continuing Operations
   before Income Taxes                      1.2             (3.1)           3.0             (1.4)
Income Tax Provision (benefit)              0.5             (1.3)           1.3             (0.6)

Income (loss) from Continuing Operations    0.7             (1.8)           1.7             (0.8)
Income from Discontinued Operations (net
   of income taxes)                         --               1.3            --               0.6
Net Income (loss)                           0.7%            (0.5%)          1.7             (0.2%)

</TABLE>

       Sales for the Company's 1995 second quarter were $28.6 million, a
decrease of 8% as compared with sales of $31.1 million for the second
quarter of 1994.  Income from operations in the second quarter of fiscal
1995 was $0.6 million, an increase of $1.3 million as compared to the
comparable period in fiscal 1994.  The operating profit margin was 1.9%
in the second quarter of fiscal 1995.  Income from continuing operations
was $0.2 million, or $0.02 per share, versus a loss from continuing
operations of $0.6 million, or $0.07 per share, in the comparable
quarter of the prior year. Net income for the 1995 second quarter was
$0.2 million, or $0.02 per share, compared to a net loss of $0.2
million, or $0.02 per share for the same period of 1994,

                                  8
<PAGE>

                       PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.  Management's Discussion and Analysis of Financial Condition and
            Results of Operations, continued





which benefited from a one-time gain of $0.4 million, or $0.05 per
share, realized from the discontinuance of the Department Store
operation.

      Sales for the first six months of 1995 increased slightly to $61.2
million from $61.0 million. For the six months ended July 30, 1995,
income from continuing operations and net income increased to $1.0
million, or $0.13 per share, versus a loss from continuing operations of
$0.5 million, or $0.06 per share.  The net loss for the first six months
of last year was $0.1 million, or $0.01 per share, after giving affect
to the one-time gain for the discontinuance of the Department Store
operations.

       Second quarter sales reflect the loss of $1.5 million in sales
from the Kmart traveling business, which the Company phased out during
the second quarter of fiscal 1994 and the loss of sales from the 34
permanent studios closed in the second quarter as previously discussed.
A 9% reduction in customers photographed in Kmart permanent studios was
principally offset by a 7% increase, or $3.51, in the average customer
purchase, to $57.10, in permanent studios.  For the first six months of
1995, sales in Kmart permanent studios increased by 7%, or $3.7 million,
as the average customer purchase increased by 13%, to $58.33 from
$51.59, while customers photographed declined by 6%.  The Company
attributes the increases in the average customer purchase to consumer
acceptance of its Digital Imaging System, improved compensation plans
which have enabled the Company to retain quality studio managers, and
training programs designed to enhance the portrait photography
experience.  The reduction in customers photographed reflects the
Company's emphasis on improved customer services, higher advertising
expenditures in fiscal 1994's second quarter to introduce the Company's
Digital Imaging System, and the increased number of permanent portrait
studios operated by its competitors. Sales in the Institutional Division
decreased by 10%, to $1.5 million, in the quarter and 7%, to $3.2
million, for the six months versus the comparable period in fiscal 1994.

       The increase in income from operations is attributable to higher
average sales per customer, lower production costs resulting from the
proprietary Digital Imaging System, and the elimination of start-up
costs incurred in the second quarter of fiscal 1994 to introduce the
Digital Imaging System. Partially offsetting the aforementioned factors
are higher labor costs resulting from the improved compensation and
training plans.

       The income tax provision for the first six months of fiscal 1995
was $0.8 million.  This resulted in an effective tax rate of 41.9% for
fiscal 1995.  For the first six months of fiscal 1994, the Company had a
tax benefit of $0.4 million.

Liquidity and Capital Resources

       The Company's principal sources of working capital are cash from
operations and the Company's revolving line of credit.  On July 30,
1995, the Company had $9.3 million in

                                       9


<PAGE>

                  PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.  Management's Discussion and Analysis of Financial Condition and
             Results of Operations, continued



short-term debt outstanding and $0.4 million in cash and cash
equivalents.  The Company has a $16.0 million revolving line of credit
with NationsBank of North Carolina, N.A., ("NationsBank") to meet
seasonal capital requirements.

   During May, June, and July of 1995 (the second quarter of fiscal 1995),
the Company had property additions of $1.4 million, principally for
materials and equipment for the Company's Kmart permanent studios.
Operating activities provided $3.2 million in cash to the Company.

    Shareholders' equity decreased by $0.2 million to $25.7 million in
the second quarter of fiscal 1995.  Net income for the quarter was $0.2
million.  Dividends paid in the quarter totaled $0.5 million.

    The Company believes, based on its short- and long-term business
plans, that it has the ability to adequately fund its operating and
capital expenditure needs for fiscal 1995 from operations, augmented by
borrowings under its line of credit for seasonal credit needs. Due to
the seasonality of the Company's operations, cash is generally consumed
during the first fiscal quarter.  During the remaining fiscal quarters,
operating activities usually generate cash.



                                   10

<PAGE>



                      PCA INTERNATIONAL, INC., AND SUBSIDIARIES


                              PART II - OTHER INFORMATION



 Item 6.  Exhibits and Reports on Form 8-K

          (a)  Exhibits

              11  Computation of Primary and Fully Diluted Earnings Per
                  Common Share

              27  Financial Data Schedule

          (b)  Reports on Form 8-K

               None


                                   SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                            PCA INTERNATIONAL, INC.
                                            (Registrant)




Date:  September 8, 1995                      /s/ John Grosso
                                                  John Grosso
                                                  President
                                                 (Principal Executive Officer)

Date:  September 8, 1995                      /s/ Bruce A. Fisher
                                                  Bruce A. Fisher
                                                  Senior Vice President
                                                 (Principal Accounting Officer)


                               11

<PAGE>


                         PCA INTERNATIONAL, INC., AND SUBSIDIARIES


                                      EXHIBIT INDEX

<TABLE>
<CAPTION>

Exhibit No.               Description                                      Page Number
<S>          <C>                                                         <C>

4           Instruments defining the rights of security holders,
            incorporated by reference to Exhibit 4 to the Company's
            Quarterly Report on Form 10-Q for the quarter ended May 3,
            1992.

10(a)       Amendment dated as of June 1, 1994, to Loan Agreement
            between PCA International, Inc., Photo Corporation of
            America, PCA National, Inc., and PCA Photo Corporation of
            Canada, Inc., PCA Mexico, S.A. de C.V. and NationsBank of
            North Carolina, N.A., incorporated by reference to Exhibit
            10(a) to the Company's Quarterly Report on Form 10-Q for the
            quarter ended July 31, 1994.


10(b)       Revised Exclusive License Agreement dated July 1, 1994,
            between Kmart Corporation and PCA International, Inc.,
            incorporated by reference to Exhibit 10(b) to the Company's
            Amendment No. 1 on Form 10-Q/A to its Quarterly Report on
            Form 10-Q for the quarter ended July 31, 1994.

10(c)       New Sales Contract dated August 11, 1994, between PCA
            International, Inc., and Agfa Division of Miles, Inc.,
            incorporated by reference to Exhibit 10(c) to the Company's
            Amendment No. 1 on Form 10-Q/A to its Quarterly Report on
            Form 10-Q for the quarter ended July 31, 1994.

10(d)       The 1990 Non-Qualified Stock Option Plan, incorporated by
            reference to Exhibit 4 to the Company's Registration
            Statement on Form S-8 (Registration No. 33-36793).


10(e)       The 1992 Non-Qualified Stock Option Plan, as amended and
            restated, incorporated by reference to Exhibit 10(e) to the
            Company's Quarterly Report on Form 10-Q for the quarter
            ended April 30, 1995.

10(f)       Loan Agreement dated September 8, 1992, between PCA
            International, Inc., Photo Corporation of America, PCA
            National, Inc., and PCA Photo Corporation of Canada, Inc.,
            and NationsBank of North Carolina, N.A., incorporated by
            reference to Exhibit 10(o) to the Company's Quarterly Report
            on Form 10-Q for the quarter ended August 2, 1992
            (Commission File No. 0-8550).


10(g)       Amendment dated as of September 14, 1993, to Loan Agreement
            between PCA International, Inc., Photo Corporation of
            America, PCA National, Inc., PCA Photo Corporation of
            Canada, Inc., and NationsBank of North Carolina, N.A.,
            incorporated by reference to Exhibit 10(g) to the Company's
            Quarterly Report on Form 10-Q for the quarter ended July 31,
            1994.


                                         12

<PAGE>




                       PCA INTERNATIONAL, INC., AND SUBSIDIARIES




10(h)       Amendment dated as of March 31, 1995, to Loan Agreement
            between PCA International, Inc., Photo Corporation of
            America, PCA National, Inc., PCA Photo Corporation of
            Canada, Inc., and PCA Mexico, S.A. de C.V. and NationsBank
            of North Carolina, N.A., incorporated by reference to
            Exhibit 10(h) to the Company s Annual Report on Form 10-K
            for the year ended January 29, 1995.


11          Computation of Primary and Fully Diluted Earnings Per Common
            Share

27          Financial Data Schedule

</TABLE>


                                  13

<PAGE>





                           PCA INTERNATIONAL, INC., AND SUBSIDIARIES
                            COMPUTATION OF PRIMARY AND FULLY DILUTED
                                   EARNINGS PER COMMON SHARE


<TABLE>
<CAPTION>

                                                                          Three Months Ended               Six Months Ended
                                                                 July 30, 1995     July 31, 1994    July 30, 1995    July 31, 1994
<S>                                                             <C>                <C>              <C>             <C>

PRIMARY EARNINGS PER COMMON SHARE:
  EARNINGS APPLICABLE TO COMMON STOCK:
        Income (loss) from continuing operations                   $   198,502      $  (579,538)      $1,049,503      $ (515,887)
      
        Discontinued operations                                             --          412,406               --         412,406
      
        Net income (loss)                                          $   198,502      $  (167,132)      $1,049,503      $ (103,481)
      
   COMPUTATION OF COMMON SHARES AND
     COMMON EQUIVALENT SHARES:
          Weighted average number of common shares                   7,461,168        8,147,159        7,785,287        8,144,182
  
          Dilutive effect of stock options                             480,935          379,481          426,194          392,305
      
          Weighted average number of common shares after                                        
            dilutive effect                                          7,942,103         8,526,640        8,211,481        8,536,487

    EARNINGS PER COMMON SHARE AND COMMON
      EQUIVALENT SHARE:

           Income (loss) from continuing operations             $         0.02        $   (0.07)       $   0.13    $       (0.06)
                                                                                            

           Net income (loss)                                    $         0.02        $   (0.02)       $   0.13    $       (0.01)
                                                                                                      


FULLY DILUTED EARNINGS PER COMMON SHARE:
      EARNINGS APPLICABLE TO COMMON STOCK:

          Income (loss) from continuing operations              $      198,502      $  (579,538)      $1,049,503      $ (515,887)
             
          Discontinued operations                                           --          412,406               --         412,406
      
          Net income (loss)                                     $      198,502      $  (167,132)      $1,049,503      $ (103,481)
      


   COMPUTATION OF COMMON SHARES AND
        COMMON EQUIVALENT SHARES:
          Weighted average number of common shares outstanding       7,461,168        8,147,159        7,785,287        8,144,182
  
          Dilutive effect of stock options                             602,180          382,809          598,885          393,969

          Weighted average number of common shares after
              dilutive effect                                        8,063,348        8,529,968        8,384,172        8,538,151
      

    EARNINGS PER COMMON SHARE AND COMMON
        EQUIVALENT SHARE ASSUMING FULL DILUTION:
          Income (loss) from continuing operations               $        0.02      $     (0.07)       $    0.13   $       (0.06)
                                                                                           

          Net income (loss)                                      $        0.02      $     (0.02)       $    0.13   $       (0.01)
</TABLE>

                                                           



<TABLE> <S> <C>



<ARTICLE> 5
       
<S>                                                               <C>
<PERIOD-TYPE>                                                   6-MOS
<FISCAL-YEAR-END>                                         JAN-28-1996
<PERIOD-START>                                            JAN-30-1995
<PERIOD-END>                                              JUL-30-1995
<CASH>                                                        355,999
<SECURITIES>                                                        0
<RECEIVABLES>                                              11,076,758
<ALLOWANCES>                                                1,229,305
<INVENTORY>                                                 2,782,027
<CURRENT-ASSETS>                                           15,913,346
<PP&E>                                                     85,182,923
<DEPRECIATION>                                             41,488,761
<TOTAL-ASSETS>                                             59,630,177
<CURRENT-LIABILITIES>                                      27,260,653
<BONDS>                                                             0
<COMMON>                                                    1,493,655
                                               0
                                                         0
<OTHER-SE>                                                 24,184,735
<TOTAL-LIABILITY-AND-EQUITY>                               59,630,177
<SALES>                                                    61,238,244
<TOTAL-REVENUES>                                           61,238,244
<CGS>                                                      47,621,946
<TOTAL-COSTS>                                              47,621,946
<OTHER-EXPENSES>                                           11,545,000
<LOSS-PROVISION>                                                    0
<INTEREST-EXPENSE>                                            265,545
<INCOME-PRETAX>                                             1,805,753
<INCOME-TAX>                                                  756,250
<INCOME-CONTINUING>                                         1,049,503
<DISCONTINUED>                                                      0
<EXTRAORDINARY>                                                     0
<CHANGES>                                                           0
<NET-INCOME>                                                1,049,503
<EPS-PRIMARY>                                                    0.13
<EPS-DILUTED>                                                    0.13
        





</TABLE>


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