PCA INTERNATIONAL INC
10-Q, 1996-06-11
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


          
           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE
         
                         SECURITIES EXCHANGE ACT OF 1934
                        For Quarter Ended April 28, 1996


         
          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
          
                     SECURITIES EXCHANGE ACT OF 1934 For the
           transition period From _______________ To ________________


                         Commission File Number: 0-8550


                             PCA INTERNATIONAL, INC.
      --------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


           North Carolina                                      56-0888429
     ---------------------------                          ---------------------
          (State or other                                   (I.R.S. Employer
          jurisdiction of                                 Identification No.)
          incorporation or
           organization)


                           815 Matthews-Mint Hill Road
                         Matthews, North Carolina 28105
                    (Address of principal executive offices)
                                   (Zip Code)


                                 (704) 847-8011
            --------------------------------------------------------
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  report),  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                           Yes X        No____



Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.


Common Stock, $0.20 par value                       7,461,329
- - -----------------------------------
                                          --------------------------------
              Class                        Outstanding at May 31, 1996



<PAGE>



                            PCA INTERNATIONAL, INC., AND SUBSIDIARIES


                                            I N D E X
<TABLE>
<CAPTION>


PART I.             FINANCIAL INFORMATION:                                                        PAGE NO.
<S>               <C>                                                                        <C>  

Item 1.             Financial Statements:

                    Consolidated Balance Sheets - April 28, 1996 and
                        January 28, 1996...................................                           1


                    Consolidated Statements of Income - Three Months Ended April 28,
                        1996 and April 30, 1995........................................               2


                    Consolidated Statement of Changes in Shareholders' Equity - Three
                        Months Ended April 28, 1996.....................................              3


                    Consolidated Statements of Cash Flows - Three Months Ended
                        April 28, 1996 and April 30, 1995...........................                  4


                    Condensed Notes to Consolidated Financial Statements............                 5-6


Item 2.             Management's Discussion and Analysis of Financial Condition and
                        Results of Operations.......................................                 7-9




PART II.            OTHER INFORMATION:

Item 4.             Submission of Matters to Vote of Security Holders...............                 10

Item 6.             Exhibits and Reports on Form 8-K................................                 11

Signatures          ................................................................                 12

Exhibit Index       ................................................................                 13

</TABLE>

<PAGE>


                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)
<TABLE>
<CAPTION>



                                                       April 28,        January 28,
ASSETS                                                   1996               1996
<S>                                                  <C>            <C>    

Current Assets:
   Cash and cash equivalents......................... $      839,587    $    3,914,513
   Accounts receivable (net of allowance for
    doubtful accounts of $1,397,319 and $1,011,350):
       Due from licensor stores and customers........
                                                          10,308,689         7,342,232
       Other, including employee advances............        775,547           677,334
   Inventories.......................................      2,979,414         2,488,964
   Deferred income taxes.............................      2,269,563         2,167,152
   Prepaid expenses..................................        431,287           513,685
                                                      ---------------   ---------------

       Total Current Assets..........................     17,604,087        17,103,880
                                                      ---------------   ---------------

Property:
   Land and improvements.............................      1,177,805         1,177,805
   Building and improvements.........................      7,768,461         7,730,952
   Photographic and sales equipment..................     44,190,087        44,183,975
   Photographic finishing equipment..................     12,506,743        12,501,537
   Furniture and equipment...........................     10,035,517        10,010,818
   Transportation equipment..........................        208,795           208,795
   Leasehold improvements............................     11,246,597        11,508,810
   Construction in progress..........................      1,908,298           946,478
                                                      ---------------   ---------------
       Total.........................................     89,042,303        88,269,170
   Less:  Accumulated depreciation and amortization..     47,046,827        45,516,802
                                                      ---------------   ---------------
       Property, net.................................     41,995,476        42,752,368
                                                      ---------------   ---------------
Other Assets.........................................      1,218,346            28,228
                                                      ---------------   ---------------

Total Assets.........................................   $ 60,817,909    $   59,884,476
                                                      ===============   ===============

                                                             April 28,           January 28,
                                                               1996                 1996
LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:
   Accounts payable-trade.................................    $9,798,009        $  9,178,213
   Accrued insurance......................................     3,186,590           2,247,693
   Accrued income taxes...................................     1,053,724           2,317,974
   Accrued compensation...................................     4,514,444           3,779,849
   Other accrued liabilities..............................     3,832,870           3,457,973
                                                           ----------------   -----------------

       Total Current Liabilities..........................    22,385,637          20,981,702
                                                           ----------------   -----------------

Deferred Income Taxes.....................................     4,750,254           4,562,570
                                                           ----------------   -----------------

Other Liabilities.........................................     3,098,409           3,105,595
                                                           ----------------   -----------------



Shareholders' Equity:
   Preferred stock, $10.00 par value
    (authorized-2,000,000 shares; outstanding-none).......            --                  --
   Common Stock, $0.20 par value (authorized-20,000,000
    shares; issued-7,444,071 shares and 7,482,071 shares).     1,488,815           1,496,415
                                                               
   Additional paid-in capital.............................     3,587,673           5,045,578
   Retained earnings......................................    25,533,742          24,918,709
   Cumulative foreign currency translation adjustments....       (26,621)           (226,093)
                                                           ----------------   -----------------

       Total Shareholders' Equity.........................    30,583,609          31,234,609
                                                           ----------------   -----------------

Total Liabilities and Shareholders' Equity................  $ 60,817,909      $   59,884,476
                                                           ================   =================

</TABLE>



See Condensed Notes to Consolidated Financial Statements


                                         1
<PAGE>

                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                                                    Three Months Ended
                                                                           ------------------------------------
                                                                              April 28,            April 30,
                                                                                 1996                1995
                                                                           --------------        --------------
<S>                                                                      <C>                   <C> 

   SALES                                                                      $36,087,986           $32,608,631
                                                                           --------------        --------------

   COSTS AND EXPENSES:
      Advertising and promotional costs..........................               3,633,789             3,631,529
      Costs of photographic sales................................              11,904,402            10,765,755
      Store commissions and selling costs........................              11,747,366            10,375,239
      General and administrative expenses........................               6,791,240             6,317,963
                                                                           --------------        --------------
         Total costs and expenses................................              34,076,797            31,090,486
                                                                           --------------        --------------

   INCOME FROM OPERATIONS........................................               2,011,189             1,518,145

      Interest expense, net......................................                  18,547                53,961
                                                                           --------------        --------------

   INCOME BEFORE INCOME TAXES....................................               1,992,642             1,464,184

   INCOME TAX PROVISION..........................................                 853,864               613,183
                                                                           --------------        --------------


   NET INCOME....................................................            $  1,138,778         $     851,001
                                                                           ==============        ==============

   WEIGHTED AVERAGE NUMBER OF COMMON SHARES:
      Primary....................................................               7,868,479             8,480,862
                                                                           ==============        ==============
      Fully Diluted..............................................               8,032,229             8,523,329
                                                                           ==============        ==============

   PRIMARY AND FULLY DILUTED EARNINGS PER COMMON SHARE:

      Net Income.................................................                   $0.14                $0.10
                                                                                                       
                                                                           ==============        ==============

   CASH DIVIDENDS PER COMMON SHARE...............................                   $0.07                $0.07
                                                                                                     
                                                                           ==============        ==============

</TABLE>



   See Condensed Notes to Consolidated Financial Statements.


                                       2

<PAGE>


                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

            CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY

              FOR THE THREE MONTHS ENDED APRIL 28, 1996 (Unaudited)
<TABLE>
<CAPTION>

                                                                                                                      Cumulative
                                                                                                                        Foreign
                                                                                  Additional                           Currency
                                                        Common Stock                Paid-In         Retained          Translation
                                                 ----------------------------
                                                   Shares          Amount           Capital         Earnings          Adjustments
                                                 -----------    -------------    --------------   --------------    ---------------
      <S>                                        <C>           <C>             <C>                <C>              <C> 

       BALANCE, JANUARY 28, 1996:............     7,482,071       $1,496,415      $  5,045,578      $24,918,709          $(226,093)

       Net income............................                                                         1,138,778

       Exercise of stock options.............       160,300           32,060           807,045

       Dividends.............................                                                          (523,745)

       Acquisition of Company stock..........      (198,300)         (39,660)       (2,264,950)

       Foreign currency translation
          adjustment.........................                                                                               199,472
                                                 -----------    -------------    --------------   --------------    ---------------

       BALANCE, APRIL 28, 1996:..............     7,444,071       $1,488,815      $  3,587,673      $25,533,742         $  (26,621)
                                                 ===========    =============    ==============   ==============    ===============



</TABLE>


       See Condensed Notes to Consolidated Financial Statements.

                                       3
<PAGE>



                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                                                     Three Months Ended
                                                                              ----------------------------------
                                                                                April 28,          April 30,
                                                                                   1996               1995
                                                                              ---------------    ---------------
<S>                                                                           <C>              <C>   

OPERATING ACTIVITIES:
   Net income...............................................................    $  1,138,778      $     851,001
   Adjustments to reconcile net income to net cash used in operating
   activities:
       Depreciation.........................................................       2,265,217          2,041,434
       Increase in allowance for doubtful accounts..........................         385,483            619,173
       Provision for deferred income taxes..................................          85,273            104,191
       Loss on disposal of property.........................................         207,374             48,012
       Compensatory stock option expense....................................              --             12,550
       (Decrease) increase in other liabilities.............................          (7,186)            50,719
       Increase in other noncurrent assets..................................         (14,686)                --
       Changes in operating assets and liabilities:
         Increase in accounts receivable....................................      (3,449,141)        (5,040,981)
         (Increase) decrease in inventories.................................        (489,551)            45,960
         Decrease in prepaid expenses.......................................          82,477             36,436
         Increase (decrease) in accounts payable............................         616,932         (1,079,168)
         Increase in accrued expenses.......................................         775,489          1,293,448
                                                                              ---------------    ---------------
   NET CASH PROVIDED FROM (USED IN) OPERATING ACTIVITIES....................       1,596,459         (1,017,225)
                                                                              ---------------    ---------------

INVESTING ACTIVITIES:
   Purchase of property.....................................................      (1,703,118)          (740,044)
   Purchase of certain assets from two Canadian companies...................      (1,169,078)                --
   Proceeds from sale of fixed assets.......................................           3,619              7,223
                                                                              ---------------    ---------------
   NET CASH USED IN INVESTING ACTIVITIES....................................      (2,868,577)          (732,821)
                                                                              ---------------    ---------------

FINANCING ACTIVITIES:
   Increase in short-term borrowings........................................              --          3,358,275
   Exercise of stock options................................................         839,105            171,174
   Acquisition of company stock.............................................      (2,304,610)        (1,246,177)
   Cash dividends...........................................................        (523,745)          (572,604)
                                                                              ---------------    ---------------
   NET CASH (USED IN) PROVIDED FROM FINANCING ACTIVITIES....................      (1,989,250)         1,710,668
                                                                              ---------------    ---------------

   Effect of exchange rate changes on cash..................................         186,442             26,476
                                                                              ---------------    ---------------

   DECREASE IN CASH AND CASH EQUIVALENTS....................................      (3,074,926)           (12,902)

CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD............................       3,914,513            311,759
                                                                              ---------------    ---------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD..................................   $     839,587      $     298,857
                                                                              ===============    ===============

SUPPLEMENTAL CASH FLOW INFORMATION:
   Cash Flow Data:
     Interest paid..........................................................  $       45,196     $       17,027
                                                                              ===============    ===============
     Income taxes paid......................................................    $  1,529,895       $  1,342,384
                                                                              ===============    ===============
   Schedule of Non-cash Financial Activities:
     Stock options canceled and unearned compensation credited..............  $           --     $        6,682
                                                                              ===============    ===============
     Acquisition of Common Stock not paid...................................  $           --      $  6,467,775
                                                                              ===============    ===============

</TABLE>

See Condensed Notes to Consolidated Financial Statements.

                                       4

<PAGE>


                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

              CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
         With   respect  to  the   significant   accounting   policies   of  PCA
International,   Inc.,  and  its  subsidiaries   (the   "Company"),   which  are
wholly-owned,  reference is made to note 1 of the  financial  statements  in the
Company's  Form 10-K  filed for the fiscal  year ended  January  28,  1996.  The
interim  financial  statements  reflect all  adjustments  (consisting  of normal
recurring  accruals)  which are, in the opinion of  management,  necessary for a
fair statement of the results for the interim periods presented.

2.     ACQUISITION:
         On April 15, 1996, the Company's Canadian subsidiary  purchased certain
assets of two related Canadian portrait  businesses,  Portrait Works,  Inc., and
Portrait Experience of Canada, Ltd. for $1.2 million.  The Company is amortizing
over fifteen years the excess of the purchase  price over the value  assigned to
the purchased assets.

3.     STOCK OPTIONS:
         On March 6,  1996,  the Board of  Directors  adopted  the 1996  Omnibus
Long-Term  Compensation  Plan (the "Plan")  providing  for the issuance of up to
811,550  shares (the same number that had been  available for issuance under the
1990 and 1992 Plans) of the Company's common stock. The Plan is designed to give
the Board of Directors flexibility to adapt the long-term incentive compensation
of key employees to changing business  conditions through a variety of long-term
incentive  awards and was  approved by the  Company's  shareholders  at the 1996
Annual  Meeting  on May  22,  1996.  Under  the  Plan,  the  Stock  Option  Plan
Administration  Committee may approve the grant of employee Stock Options, Stock
Appreciation  Rights (SARs),  Performance  Restricted Stock Awards,  Performance
Awards,  and  Performance  Units  ("Awards")  to senior  level  employees of the
Company and to nonemployee directors upon their election to the Board and allows
nonemployee  directors to elect to take their  compensation  as directors in the
form of options.  The exercise  price for stock options and stock Awards may not
be less than the fair market value of the common stock on the date of grant.  No
grants have been made from the Plan.  The Plan replaced and  superseded  the PCA
International,   Inc.  1990  Non-Qualified   Stock  Option  Plan  and  the  1992
Non-Qualified  Stock Option  Plan,  except with respect to options and shares of
common  stock  issued and  outstanding  under the 1990 and 1992 plans which will
continue to be governed by the terms of such plans.

         The Company's  1990  Non-Qualified  Stock Option Plan (the "1990 Plan")
provides for the grant of up to  1,425,000  non-qualified  stock  options to key
employees  and  nonemployee  directors.  As  of  April  28,  1996,  options  for
approximately  370,750 shares were  exercisable  and  in-the-money;  options for
214,400  shares were  exercisable  and  out-of-the-money.  As of April 30, 1995,
options for 457,950 shares were  exercisable and  in-the-money,  and options for
170,500 shares were exercisable and out-of-the-money.

         The Company's  1992  Non-Qualified  Stock Option Plan (the "1992 Plan")
provides for the grant of 1,725,000 non-qualified stock options to key employees
and  nonemployee  directors  of the Company.  As of April 28, 1996,  options for
220,600 shares were  exercisable  and  in-the-money;  options for 201,500 shares
were exercisable and out-of-the-money. As of April 30, 1995, options for 107,300
shares were  exercisable and  in-the-money,  and options for 201,500 shares were
exercisable and out-of-the-money.

                                       5

<PAGE>



         The following table  summarizes all stock option activity for the three
months ended April 28, 1996:

                                        Number of                Option
                                          Shares                 Price
                                     -----------------      -----------------
         Options outstanding
             January 28, 1996.......        1,904,450       $  1.67-$17.00
                Exercised...........         (160,300)      $  1.67-$10.25
                                     =================
         Options outstanding
             April 28, 1996.........        1,744,150       $  1.67-$17.00
                                     =================


         The following table  summarizes all stock option activity for the three
months ended April 30, 1995:

                                        Number of                Option
                                          Shares                 Price
                                     -----------------      -----------------
         Options outstanding
             January 29, 1995.......        1,880,550       $  1.67-$17.00
                Exercised...........          (31,700)      $  1.67-$9.67
                Canceled............          (69,700)      $  1.67-$16.33
                Granted.............           42,000       $10.13
                                     -----------------
         Options outstanding
             April 30, 1995.........        1,821,150       $ 1.67-$17.00
                                     =================


4.     COMMON STOCK:
         On March 20,  1996,  the  Company's  Board of Directors  increased  the
number of shares authorized for repurchase by 744,300, bringing the total number
of shares authorized for repurchase to 1,000,000.  During the first quarter, the
Company purchased, in various transactions, 198,300 shares.
The average purchase price per share was $11.62.

                                       6

<PAGE>


                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.        Management's Discussion and Analysis of Financial Condition and 
               Results of Operations


 
Overview

         The Company,  through its subsidiaries,  provides portrait  photography
services, primarily in permanent studios operated in Kmart stores throughout the
United States, Puerto Rico, and the Virgin Islands and in PETsMART stores in the
United States. In Canada, the Company provides portrait  photography services in
Wal-Mart stores. The Company operates portrait studios in 1,392 Kmart stores, 44
Wal-Mart  stores,  and  22  PETsMART  stores  as  of  April  28,  1996.  In  its
Institutional  Division,  the Company also provides  portrait services to church
congregations through traveling promotions.  Sales in Kmart stores accounted for
approximately  93% of sales during the first  quarter of fiscal 1996. On May 10,
1996, the Company and Kmart Corporation entered into a five-year,  non-exclusive
license  agreement  pursuant to which the Company will operate permanent studios
in Kmart stores in the United States.

         In April 1996, the Company  closed 107 Canadian Kmart portrait  studios
and 4 Mexican Kmart studios and ceased  operations  in those  locations.  In the
United States,  the Company  opened 11 new Kmart portrait  studios and closed 16
studios for a net decrease of 5 studios in the first fiscal quarter. The Company
currently  operates  portrait  studios in 1,392 of Kmart's  approximately  2,150
discount stores operating in the United States.  The Company is not aware of any
plans by Kmart to close a significant  number of additional stores in the United
States.  The closing of a significant number of additional stores by Kmart could
have a material impact on the Company's revenues and could result in a write-off
of leasehold improvements and furniture and equipment in the affected locations.
No  estimate  can be made of the  impact to  earnings  if Kmart  should  close a
significant number of locations.

         During  the  first  quarter  of fiscal  1996,  the  Company's  Canadian
subsidiary purchased certain assets of two related Canadian portrait businesses,
Portrait Works, Inc., and Portrait Experience of Canada, Ltd. In connection with
the  purchase,  PCA's  Canadian  subsidiary  entered  into a  long-term  license
agreement with Wal-Mart's  Canadian  subsidiary to operate  permanent studios in
Wal-Mart's  Canadian stores.  The Company opened 44 portrait studios in Wal-Mart
stores in Canada in April 1996.  Wal-Mart currently  operates  approximately 130
stores in Canada.

         The  Company   operated  a  test  in  14   PETsMART   stores  in  1995,
photographing  pets and pets with  their  owners.  During  the first  quarter of
fiscal 1996,  the Company  added 8 portrait  studios in PETsMART  and  currently
plans to open portrait studios in approximately  118 additional  PETsMART stores
by the end of fiscal 1996.  PETsMART  currently  operates  over 290  superstores
specializing in products and services for pets.

         The Company utilizes a proprietary digital imaging system in all of its
portrait  studios.  The system  was  designed  and  engineered  in-house  by the
Company's technology and manufacturing  staff,  ensuring complete control of all
aspects of the system.  The system  allows  customers to instantly  view digital
proofs of each pose on a color monitor as they are  photographed and select only
the highest quality and most pleasing poses for further consideration. Following
photography, the customer chooses the exact poses to be produced in the specific
portrait sizes and quantities desired.  The digital imaging system is integrated
with the  Company's  automated  production  facility.  With the digital  imaging
system, the Company has benefited from higher average sales and lower production
costs,  primarily  through the  elimination of waste from  speculative  portrait
production.

         The foregoing  discussion contains certain  forward-looking  statements
regarding  expected store openings.  These statements are based on the Company's
belief  and  assumptions,  as well as  information  currently  available  to the
Company's  management.  Although  the  Company  believes  that the  expectations

                                       7

<PAGE>

                   PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.      Management's Discussion and Analysis of Financial Condition and
             Results of Operations, continued



reflected in such  forward-looking  statements are  reasonable,  there can be no
assurance  that such  expectations  will  prove to be  correct.  In  particular,
expected store openings will depend on the economy generally,  the operations of
Kmart and other companies in which the Company operates studios, the performance
of the portrait studio industry generally and of the Company, and other factors.

Seasonality

         The  Company's  portrait  photography  business is  seasonal,  with the
greatest  sales  volume  occurring  in the  fourth  fiscal  quarter  during  the
Thanksgiving and Christmas  holiday seasons.  The fourth quarters of fiscal 1995
and 1994 contributed  approximately 32% and 31%,  respectively,  of annual sales
and 64% and 79%,  respectively,  of  earnings  for  such  years.  The  Company's
operations can also be adversely affected by inclement weather.

Results of Operations

         The following table presents the percentage of sales represented by the
following  line items from the  Company's  statements  of income for the periods
indicated:

                                                    Three Months Ended
                                                ----------------------------
                                                 April 28,       April 30,
                                                   1996             1995
                                                ------------     -----------

               Sales............................   100.0%           100.0%
               Costs and expenses...............    94.4             95.3
                                                ------------     -----------
               Income from operations...........     5.6              4.7
               Interest expense.................     0.1              0.2
                                                ------------     -----------
               Income before income taxes.......     5.5              4.5
               Income tax provision.............     2.3              1.9
                                                ============     ===========
               Net income.......................     3.2%             2.6%
                                                ============     ===========

         The  Company's  sales for the first  quarter  were  $36.1  million,  an
increase of 11% as compared  with sales of $32.6 million in the first quarter of
1995.  Sales in Kmart stores in the U.S.  were up 11% in the first  quarter when
compared with the same period in 1995. The increase in sales in U.S.  Kmarts was
attributable to a 17% increase in customers  photographed.  The Company believes
the  superior  features  and  flexibility  of its  digital  imaging  system  are
responsible for the increase in customers. The Company operated portrait studios
in 1,392 Kmarts in the U.S. at the end of the first quarter of 1996, an increase
of 40  locations  from  April 30,  1995 and a net  decline of 5  locations  from
January 28,  1996.  Sales in  Institutional  operations  were $1.9  million,  an
increase  of 9%.  Sales in PETsMART  stores  totaled  $0.4  million in the first
quarter of 1996.  Eight  portrait  studios were added in PETsMART  stores in the
first  quarter,  bringing to 22 the number of portrait  studios  operated by the
Company at the end of the  quarter.  The  Company  expects  to operate  portrait
studios in approximately 140 PETsMART stores by the end of fiscal 1996.

         During the first quarter,  the Company's Canadian subsidiary  purchased
certain assets of two related  Canadian  portrait  businesses and entered into a
long-term  license  agreement  with  Wal-Mart's  Canadian  subsidiary to operate
permanent  studios.  In April 1996, the Company terminated its license agreement
with  Kmart to  operate  portrait  studios  in Canada  and Mexico and closed 107
studios and 4 


                                       8

<PAGE>

                   PCA INTERNATIONAL, INC., AND SUBSIDIARIES

Item 2.        Management's Discussion and Analysis of Financial Condition and 
               Results of Operations, continued



studios,  respectively.  The Company opened 44 portrait studios in
Wal-Mart  stores in Canada in April.  Sales in Canada  and Mexico  totaled  $1.1
million in the quarter, a decrease of $0.2 million from the comparable period in
fiscal 1995.

         Income from  operations,  as a percentage  of sales,  increased to 5.6%
from 4.7% in the first  quarter.  The  improvement  in the operating  margin was
principally  attributable  to the  increase in average  sales per studio in U.S.
Kmart stores. Operating losses were incurred in PETsMART, as planned, in the 
quarter. Expenses related to the closing of the Mexican Kmart studios and 
the transition to and start-up of Canandian Wal-Mart stores were also 
recorded in  the first quarter.

         The  income  tax  provision  for the  first  quarter  of 1996  was $0.9
million.  This  resulted in an  effective  tax rate of 42.9% versus 41.9% in the
first  quarter  of  fiscal  1995.  The  increase  in the  effective  tax rate is
attributable to the loss incurred by our foreign subsidiary.

         Net income  increased by $0.3  million,  34%, to $1.1  million,  in the
first quarter of 1996 as compared  with the first quarter of 1995.  Earnings per
share increased by 40% to $0.14 per share.

Liquidity and Capital Resources

         The  Company's  principal  sources  of  working  capital  are cash from
operations and the Company's  revolving  line of credit.  On April 28, 1996, the
Company had $0.8 million in cash and cash  equivalents  and no  short-term  debt
outstanding.  The  Company  has a $16.0  million  revolving  line of credit with
NationsBank of North Carolina,  N.A.,  ("NationsBank")  to meet seasonal capital
requirements. On June 3, 1996, the Company entered into an amendment of its loan
agreement  with  NationsBank  to  allow  the  Company  to  repurchase  up  to an
additional $2 million of its shares.

         During February,  March, and April of 1996 (the first quarter of fiscal
1996),  the Company had property  additions  of $1.7  million,  principally  for
materials  and equipment for the PETsMART and Wal-Mart  permanent  studios.  The
Company expects to enlarge  portrait  studios in  approximately 75 Super Kmarts,
open  approximately  118 portrait studios in PETsMART stores,  and open 25 to 50
new studios in Wal-Mart  stores in Canada  during the  remainder of fiscal 1996.
Currently,  the  Company  estimates  capital  expenditures  for fiscal 1996 will
approximate $12 million. Operating activities provided $1.6 million in cash for
the quarter.

         Shareholders'  equity  decreased  by $0.7  million  to  $30.6  million,
principally  due to the  repurchase of 198,300  shares of the  Company's  common
stock for $2.3 million,  or 2.7% of the shares  outstanding  at the beginning of
the quarter.  Options  exercised in the first  quarter  increased  shareholders'
equity by $0.8 million.  Net income for the quarter was $1.1 million.  Dividends
paid in the quarter totaled $0.5 million.

         The Company believes, based on its short- and long-term business plans,
that it has the ability to adequately fund its operating and capital expenditure
needs for fiscal 1996 from operations, augmented by borrowings under its line of
credit for seasonal credit needs.

                                       9

<PAGE>



                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES


                           PART II - OTHER INFORMATION


Item 4.   Submission of Matters to Vote of Security Holders

          (a)   The Annual Meeting was held on May 22, 1996.


          (b)   Pursuant to Instruction 3 to Item 4, this paragraph need not be
                answered.


          (c)   At the Annual Meeting of Shareholders held on May 22, 1996, the
                following three matters were voted upon and passed. The 
                tabulation of votes was:


                (1) The  election  of eight  directors  to serve  until the 1997
Annual Meeting of Shareholders:

                              VOTES IN FAVOR           WITHHOLD AUTHORITY
                       --------------------------- ---------------------------
                         IN PERSON      AS PROXY     IN PERSON     AS PROXY
                       -------------- ------------ -------------- ------------

    R. Stuart Dickson                   6,452,492                    8,495
                       -------------- ------------ -------------- ------------

    Peter B. Foreman                    6,452,792                    8,195
                       -------------- ------------ -------------- ------------

    George Friedman                     6,452,792                    8,195
                       -------------- ------------ -------------- ------------

    John Grosso                         6,452,592                    8,395
                       -------------- ------------ -------------- ------------

    Charlotte H. Mason                  6,452,592                    8,395
                       -------------- ------------ -------------- ------------

    Joseph H. Reich                     6,452,592                    8,395
                       -------------- ------------ -------------- ------------

    Albert F. Sloan                     6,452,192                    8,795
                       -------------- ------------ -------------- ------------

    Stanley Tulchin                     6,452,127                    8,860
                       -------------- ------------ -------------- ------------

                                       10

<PAGE>


                (2) To approve the Company's 1996 Omnibus Long-Term Compensation
        Plan:

             VOTES IN FAVOR         VOTES AGAINST             ABSTENTIONS
        ----------------------- ----------------------- -----------------------
        IN PERSON    AS PROXY    IN PERSON   AS PROXY    IN PERSON    AS PROXY
        ---------- ------------ ----------- ----------  ----------- -----------

                    4,608,296                 486,608                   80,205
        ---------- ------------ ----------- ----------  ----------- -----------

                (3) Ratification of the proposal to select KPMG Peat Marwick LLP
        to continue as Independent Auditors for the 1996 fiscal year:

             VOTES IN FAVOR          VOTES AGAINST           ABSTENTIONS
        ----------------------- --------------------- ------------------------
        IN PERSON    AS PROXY    IN PERSON  AS PROXY   IN PERSON    AS PROXY
        ---------- ------------ ---------- ---------- ------------ -----------

                    6,437,048                21,526                  2,413
        ---------- ------------ ---------- ---------- ------------ -----------



Item 6.  Exhibits and Reports on Form 8-K

          (a)   Exhibits

                11       Computation of Primary and Fully Diluted Earnings Per
                         Common Share

                27       Financial Data Schedule

          (b)   Reports on Form 8-K

                None
                                       11

<PAGE>


                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                PCA INTERNATIONAL, INC.
                                ----------------------------------
                                (Registrant)



Date:  June 11, 1996            /s/ John Grosso
                                ----------------------------------
                                John Grosso
                                President
                                (Principal Executive Officer)



Date:  June 11, 1996            /s/ Bruce A. Fisher
                                ----------------------------------
                                Bruce A. Fisher
                                Senior Vice President
                                (Principal Accounting Officer)

                                       12

<PAGE>



                                  EXHIBIT INDEX
<TABLE>
<CAPTION>

     Index                                                                                          Page
      No.                         Description                                                        No.
    <S>     <C>                                                                                   <C>

      3(a)   Restated Charter, as amended to date.

      3(b)   Bylaws of PCA International, Inc., as amended to date, incorporated
             by reference to Exhibit 3.4 to the  Company's  Quarterly  Report on
             Form 10-Q, Commission File No. 0-8550, for the quarter ended May 3,
             1992.

       4     Instruments defining the rights of security holders, incorporated by
             reference to Exhibit 4 to the Company's Quarterly Report on Form 
             10-Q for the quarter ended May 3, 1992.

     10(a)   Amendment  dated as of June 1, 1994, to Loan Agreement  between PCA
             International,  Inc., Photo  Corporation of America,  PCA National,
             Inc., and PCA Photo Corporation of Canada,  Inc., PCA Mexico,  S.A.
             de C.V. and  NationsBank of North Carolina,  N.A.,  incorporated by
             reference to Exhibit  10(a) to the  Company's  Quarterly  Report on
             Form 10-Q for the quarter ended July 31, 1994.

     10(b)   License Agreement dated May 10, 1996,  between Kmart Corporation and
             PCA International, Inc.

     10(c)   New  Sales   Contract   dated   August  11,   1994,   between   PCA
             International, Inc., and Agfa Division of Miles, Inc., incorporated
             by reference to Exhibit 10(c) to the  Company's  Amendment No. 1 on
             Form  10-Q/A to its  Quarterly  Report on Form 10-Q for the quarter
             ended July 31, 1994.

     10(d)*  The 1990 Non-Qualified Stock Option Plan, incorporated by reference
             to Exhibit 4 to the Company's Registration Statement on Form S-8 
             (Registration No. 33-36793).

     10(e)*  The 1992 Non-Qualified Stock Option Plan, as amended, incorporated
             by reference to Exhibit 4 to the Company's  Registration Statement
             on Form S-8 (Registration No. 33-51458).

     10(f)   Loan Agreement dated September 8, 1992,  between PCA International,
             Inc.,  Photo  Corporation of America,  PCA National,  Inc., and PCA
             Photo  Corporation  of  Canada,  Inc.,  and  NationsBank  of  North
             Carolina,  N.A.,  incorporated by reference to Exhibit 10(o) to the
             Company's  Quarterly  Report  on Form  10-Q for the  quarter  ended
             August 2, 1992 (Commission File No. 0-8550).

     10(g)   Amendment dated as of September 14, 1993, to Loan Agreement between
             PCA  International,   Inc.,  Photo  Corporation  of  America,   PCA
             National,   Inc.,  PCA  Photo  Corporation  of  Canada,  Inc.,  and
             NationsBank of North Carolina,  N.A.,  incorporated by reference to
             Exhibit  10(g) to the Company's  Quarterly  Report on Form 10-Q for
             the quarter ended July 31, 1994.

     10(h)   Amendment dated as of March 31, 1995, to Loan Agreement between PCA
             International,  Inc., Photo  Corporation of America,  PCA National,
             Inc., PCA Photo Corporation of Canada,  Inc., and PCA Mexico,  S.A.
             de C.V. and  NationsBank of North Carolina,  N.A.,  incorporated by
             reference to Exhibit 10(h) to the  Company's  Annual Report on Form
             10-K for the year ended January 29, 1995.

     10(i)   Amendment  dated  June  3,  1996  to  Loan  Agreement  between  PCA
             International,  Inc., Photo  Corporation of America,  PCA National,
             Inc.,  PCA  Corporation of Canada,  Inc.,  and PCA Specialty  Photo
             Retail Corporation, and NationsBank of North Carolina, N.A.

     10(j)*  1996 Omnibus Long-Term Compensation Plan.

       11    Computation of Primary and Fully Diluted Earnings per Common Share.

       27    Financial Data Schedule.

</TABLE>

             *Management contract or compensatory plan or arrangement required 
              to be filed as an exhibit.

                                       13


                                                          EXHIBIT 10(b)*











*   Certain information has been omitted pursuant to a request
    for confidential treatment submitted to the Securities and
    Exchange Commission.


<PAGE>

                                LICENSE AGREEMENT


         THIS  AGREEMENT  made as of this 10th day of May,  1996,  between KMART
CORPORATION, a Michigan corporation, located at 3100 West Big Beaver Road, Troy,
Michigan  48084  (hereinafter  "Kmart");  and PCA  INTERNATIONAL,  INC., a North
Carolina  corporation,  located at 815 Matthews-Mint Hill Road, Matthews,  North
Carolina 28105 (hereinafter "PCA").

                                W I T N E S E T H

         WHEREAS, Kmart is the owner and operator of certain retail
stores in the United States and certain of its territories; and

         WHEREAS, PCA is in the portrait studio business; and

         WHEREAS,  PCA and Kmart have entered into a License  Agreement dated as
of July 1, 1994 (the "July 1994 Agreement"), pursuant to which Kmart has granted
to PCA the  exclusive  license to operate  studios in Kmart stores in the United
States and certain of its territories through January 31, 1997; and

         WHEREAS,  the parties desire to enter into a new License Agreement,  to
take effect on the date  hereof,  pursuant to which PCA or its  affiliates  will
continue  to conduct  portrait  studio  business  in Kmart  stores in the United
States and certain of its territories as more particularly described below;

         NOW, THEREFORE, IT IS MUTUALLY AGREED AS FOLLOWS:

1.       Grant

         Kmart hereby grants to PCA a non-exclusive license to operate permanent
portrait   studios,   including   recessed  studios  and  transitional   studios
("Studios")  under the Kmart  trademarks and service marks ("the marks") in each
Kmart store in the United  States and its  territories  listed in Appendix A, as
amended by the written  agreement  of the  parties  from time to time during the
Term (as  hereinafter  defined) of this  Agreement,  as the Term applies to each
Studio.  The parties agree to execute amendments to Appendix A from time to time
to reflect the  termination of this Agreement with respect to any Studio and the
addition of any New Studio (as hereinafter defined).

2.       Obligations of PCA

         (a)      PCA agrees to provide Kmart with detailed architectural
drawings and written construction specifications for all Studios



<PAGE>



within Kmart stores in which it is mutually  agreed that PCA will do business as
a  Studio.  Subject  to  approval  of  such  specifications  by  Kmart  and  the
appropriate building and governmental  authorities,  PCA agrees that Kmart shall
construct and install such Studios (the "Construction")  within its stores for a
predetermined  and agreed upon cost.  Kmart agrees to consult with PCA regarding
the location of such Studios (including both recessed and transitional  studios)
within  Kmart  stores.  Construction  shall  include,  but  is not  limited  to,
sheetrock walls, vinyl floor tile,  acoustical  ceiling,  lighting,  mechanical,
sprinkler, electrical, painting, telephone, telephone line installation,  studio
entrance  signage  and  installation  of cash  register(s).  PCA agrees to fully
reimburse  Kmart for the  aforementioned  construction  costs within thirty (30)
days  after  receipt  of  invoice  from  Kmart.   Following  completion  of  the
construction  in each store,  PCA agrees,  at its sole  expense,  to provide and
install all Studio  related  furnishings,  fixtures and equipment  necessary and
reasonable to conduct a Studio,  said  installation to be carefully  coordinated
with Kmart personnel at each location prior to the store opening or re-opening.

         (b)  Commencing  with the  occupancy by PCA of any Studio,  and for the
remainder of the Term hereof, as the Term applies to each Studio, PCA shall make
all repairs and  replacements  to each Studio as shall be  necessary to keep and
maintain same in good, safe and attractive  operating  condition and appearance;
provided, however, for a period of five (5) years from the original installation
date  of any  Studio,  Kmart  agrees  to  reimburse  PCA for  the  costs  of any
replacement  or  relocation  of any Studio to the  extent  such  replacement  or
relocation  is caused by Kmart's  replacement,  remodeling  or relocation of any
store in which such Studio is located.

         (c)  Except as  provided  herein  and  excluding  any cash  register(s)
installed  by  Kmart,  which  shall be the  property  of Kmart,  all  furniture,
fixtures and  equipment  installed,  furnished or utilized by PCA in the Studios
shall be the sole and  exclusive  property  of PCA at all times.  PCA shall have
sole  responsibility  for insuring such property against damage or loss from any
cause,  and Kmart shall have no obligations in this regard.  Risk of loss of any
materials,   inventory,  furniture,  fixtures  and  equipment  or  anything  not
mentioned but provided by PCA shall remain with PCA. PCA, in its discretion, may
affix such labels to any such  furniture,  fixtures  and  equipment as PCA shall
reasonably  deem  necessary or appropriate to provide notice of its ownership of
such furniture,  fixtures and equipment. At PCA's request, Kmart will confirm to
any third party PCA's ownership of such furniture,  fixtures and equipment,  and
cooperate with PCA in establishing or verifying PCA's ownership thereof.

         (d)      PCA shall be responsible for all aspects of employment of
personnel for the Studios, including but not limited to, hiring,
training, supervision, termination and payment of employees of the


                                       -2-

<PAGE>



Studios.   PCA  agrees  to  employ  capable  employees  who  will  maintain  and
efficiently  operate the Studios  during time  schedules  determined  by PCA and
approved by Kmart, which approval shall not be unreasonably  withheld. PCA shall
require that its employees conform to the Rules and Regulations of Kmart stores,
a copy of which is attached  hereto.  PCA further agrees that it shall be solely
responsible for the payment of all wages,  salaries or other remuneration of its
employees  and  for  the  payment  of  any  payroll  taxes,   contributions  for
unemployment,   workers  compensation  and  other  insurance,  social  security,
pensions or annuities  which are imposed as a result of PCA's  employment of its
employees.  Further,  PCA shall be responsible to Kmart for any and all acts and
omissions of PCA's  employees  and agents,  including but not limited to acts of
theft and dishonesty. PCA will cooperate with Kmart in investigating any alleged
employee  dishonesty  by  PCA  employees.  PCA  shall  be  responsible  for  and
represents  that it shall comply with all local,  state and federal laws,  rules
and  regulations  applicable to this  Agreement,  the  performance  hereof,  the
Studios or the operation  thereof.  The  agreements  and  obligations  set forth
herein are made  solely for the benefit of PCA and Kmart,  and their  successors
and assigns;  no third party shall have any right or claim with respect  hereto;
and nothing  herein is intended to make any person a third-party  beneficiary of
this agreement.

         (e) PCA shall be  responsible  for and shall bear the cost of all other
aspects of  administering,  operating and promoting the Studios unless otherwise
expressly provided for herein. PCA further agrees to purchase,  in its own name,
all inventory  necessary to operate full service  portrait  studios.  Subject to
prior review and written approval by Kmart as provided herein, PCA shall arrange
for  the  preparation  and  placement  of  all  merchandising,  point  of  sale,
advertising  and direct mail programs  related to the Studios and PCA's services
in connection therewith.

         (f)      As a license fee, PCA shall pay and Kmart shall receive:
(i) from and after the date hereof and for the Term of this
Agreement, as the Term applies to each Studio,  XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
(XXXX%) of the  "XXXXXXXXXXXXXX," as hereinafter defined, for all operations in,
and sales of products or services  from,  XXXXXXXXXXX.  Upon request,  Kmart may
review the books and records of PCA during normal business hours at any time.

         For purposes of this Agreement, the term "gross receipts" shall include
the entire pretax amount of the actual sales price for services and  merchandise
and other  receipts  whatsoever of any and all business  conducted by PCA in the
Studios; each sale upon installment or credit shall be treated as a sale for the
full price in the month during which such sale is made  irrespective of the time
when or if PCA shall receive actual payment therefor.


                                       -3-

<PAGE>



         (g) PCA agrees to provide  Kmart with copies of all  financial or other
material  documents  filed  with  the  United  States  Securities  and  Exchange
Commission by PCA promptly following such filing.

         (h) PCA agrees to pay any fees, taxes (excluding all state sales taxes)
or licenses levied against or in connection with the Studios, their operation or
receipts  therefrom  by any taxing  authority,  it being the  intention  of this
Agreement that the percentage of gross receipts set forth in paragraph (f) shall
not be reduced by said amount, provided,  nothing contained in this Agreement is
intended for PCA to be responsible for any taxes imposed upon Kmart's income.

         (i) PCA agrees at its sole and exclusive expense to defend,  indemnify,
reimburse and hold harmless  Kmart,  its  subsidiaries,  affiliates  and its and
their officers and employees,  as well as any landlord of a Kmart store in which
a Studio is  located  and its  officers  and  directors,  from and  against  all
damages,  expenses,  liabilities  and  claims  arising  out of  the  furnishing,
maintenance,  existence,  operation, repair or removal of the Studios, including
but not  limited  to: (i) any claim of any PCA  employee  or agent  whether  for
personal  injury,  death,  payroll,  wages,  taxes  required to be withheld from
wages, unemployment and workers compensation,  social security, etc. and whether
arising on the Studio premises,  the store premises or during ingress and egress
of either;  and (ii) any claim of bodily  injury and/or  property  damage by any
other party;  provided,  however,  that PCA shall have no obligation pursuant to
this paragraph with respect to any damages,  expenses,  liabilities or claims to
the extent that same resulted from Kmart's  construction of Studios. PCA further
agrees to  furnish  Kmart  with  copies of  insurance  policies  covering  PCA's
obligations  and the activities and  operations  conducted  hereunder and naming
Kmart  as a  named  insured,  in the  following  amounts:  comprehensive  public
liability and property damage insurance of at least XXXXXXXXXX for injury to one
person and XXXXXXXX for property damage resulting from one occurrence.  PCA also
will maintain  employee  fidelity coverage to satisfy its obligations under this
Agreement in an amount and form  determined  by PCA and approved by Kmart,  such
approval not to be unreasonably withheld.

         (j) PCA also  agrees  at its  sole and  exclusive  expense  to  defend,
indemnify,  reimburse and hold harmless Kmart and its  subsidiaries,  affiliates
and its and their  officers  and  employees  as well as any  landlord of a Kmart
store in which a Studio is  located  and its  officers  and  employees  from and
against  any  damages,  expenses,  liabilities,  penalties  and  claims  of  any
regulator arising out of the manufacture,  purchase, use, sale or advertising of
PCA  photographic  portraits or the  existence or operation of any Studio or the
violation of any federal, state or local law, rule or regulation.


                                       -4-

<PAGE>



         (k) With respect to any and all actual or potential  claim(s) demand(s)
or legal  action(s)  against or concerning  Kmart or any of its  subsidiaries or
affiliates which PCA receives notice of, other than routine  complaints from PCA
customers which are received in the normal course of business and not filed with
a governmental regulatory or voluntary agency, PCA shall notify Kmart in writing
immediately upon receipt of any such notice. PCA shall be solely responsible for
the content of advertisements  and any other promotional  material  generated by
PCA which makes reference to Kmart, even if reviewed by Kmart.

         (l) PCA agrees that it shall  conduct its Studio  sales and services on
the store  premises,  solely under the name of Kmart,  subject to PCA's right to
post labels with respect to its ownership of furniture, fixtures or equipment as
set forth in paragraph (c) above.  PCA understands and  acknowledges  that Kmart
Properties, Inc. ("KPI") is the owner of the marks and that Kmart Corporation is
the  licensee of the marks with the  exclusive  right to  sublicense  the marks,
subject to approval by KPI. Kmart hereby represents to PCA that KPI has approved
this Agreement. Except as provided herein, PCA has no rights in the marks or any
confusingly  similar  marks.  All uses of the marks by PCA shall be  subject  to
review and written approval by KPI.

         PCA agrees at its sole and  exclusive  expense  to  defend,  indemnify,
reimburse and hold harmless Kmart,  its  subsidiaries and affiliates and its and
their officers and employees from and against all damages, expenses, liabilities
and  claims  of  infringement  of  patents,   copyrights,   trademarks,   unfair
competition or other  contractual and proprietary  interests  arising out of the
existence or operation or in connection with the Studios.  It is agreed that all
copyrights to the photographic  products created by PCA are and shall remain the
property of PCA.

         (m) PCA  acknowledges  and understands  that the Studios are located in
Kmart  stores and operate  under the Kmart  service mark and,  accordingly,  the
general public will associate  PCA's  operation with those of Kmart.  Therefore,
PCA  agrees  to  conduct   first   class   photographic   facilities   with  the
professionalism,  dignity  and  character  which  are  consistent  with  Kmart's
corporate philosophies,  and PCA shall use its best efforts immediately to alter
or correct such matters  consistent  with Kmart's  direction.  In addition,  PCA
agrees that its  Studios'  operations  in Kmart  stores  shall be conducted in a
manner which shall enhance, and not harm nor potentially harm, the reputation of
Kmart. It is not intended by these  provisions that Kmart shall have the ability
to govern or interfere with the day to day operations of PCA, but it is intended
that PCA shall adhere to Kmart's  desires  regarding  policy  matters  affecting
atmosphere,  ambience, fair dealing and character of Studio operations which may
impact in any way on the reputation of Kmart.



                                       -5-

<PAGE>



3.       Obligations of Kmart

         With respect to the Studios:

         (a) Kmart agrees to provide,  at its sole and exclusive  expense,  cash
register(s), light, heat, power and janitorial service, but shall in no event be
liable for damages for any failure to supply such services.

         (b) All monies  (including cash,  checks,  money orders and credit card
receipts) taken in by either Kmart or PCA for services  rendered by PCA shall be
deposited in cash register(s)  provided by Kmart and shall be removed  therefrom
by Kmart  only and  Kmart  shall,  on behalf of PCA,  handle  such  funds in the
following  manner:  (i) make and keep a record of the gross  receipts  as herein
defined;  (ii)  segregate and pay all state sales tax;  (iii) retain its license
fee from the gross receipts,  and; (iv) at weekly intervals,  remit in the usual
course of business  the balance  owed to PCA and for the  seasonal  period only,
beginning  the first Friday before  Thanksgiving  and ending on the first Friday
after  Christmas,  remit to PCA by wire transfer on each Friday the balance owed
to PCA for  each  Studio  through  the  close  of  business  on the  immediately
preceding Wednesday.

         (c) Upon request of PCA,  Kmart shall  periodically  provide PCA with a
list of all store  locations  where it believes  Studios  would be  appropriate,
although nothing contained in this Agreement requires PCA to operate a Studio in
any Kmart store.

         (d) Kmart may establish,  modify, amend or revise the uniform Rules and
Regulations for operation of its stores.  Kmart shall provide PCA with a written
copy of such Rules and  Regulations  and PCA  agrees  that its  employees  shall
comply with same.

4.       Term and Termination

         (a) This  Agreement  shall become  effective  on the date  hereof,  and
remain in effect for the period  commencing  on the date hereof and expiring May
9, 2001 (the "Term"); provided, however, that in the event Appendix A stipulates
a commencement  date other than the date hereof for a Studio not in operation on
the date hereof (a "New Studio"),  the Term with respect to each such New Studio
shall  commence  on the  commencement  date set forth in Appendix A for such New
Studio,  and shall expire five years thereafter.  Immediately upon the effective
date, this Agreement shall supersede and replace the July 1994 License Agreement
between the parties. Either party may terminate this Agreement,  with respect to
any individual or all Studios, at any time during the Term of this Agreement, as
the Term  applies to each Studio,  with or without  cause by either party giving
the other party one hundred eighty (180) days' prior written notice of intent to
terminate.  If Kmart shall  terminate this  Agreement as to any Studio,  for any
reason other than a termination


                                       -6-

<PAGE>



for cause  pursuant  to  Paragraph  4(b)  hereof or as the result of a permanent
store  closing  by Kmart,  then Kmart  shall  reimburse  PCA,  within 30 days of
receipt  from PCA of a  statement  therefor,  for PCA's  full  unamortized  cost
(determined in accordance with PCA's depreciation and amortization  methods then
in use with  respect  to PCA's  audited  financial  statements)  of all costs of
construction and leasehold  improvements with respect to all such Studios (other
than  transitional  Studios)  that have been  reimbursed  to Kmart  pursuant  to
Paragraph  2(a) hereof or otherwise  paid for by PCA. Kmart shall have the right
at any time and from time to time to consult with PCA's independent  auditors to
confirm  the amount of such  unamortized  costs of  construction  and  leasehold
improvements.  In the event either party shall terminate this Agreement  without
cause as set forth herein,  the other party shall not be entitled to recover any
damages  or  amounts  other  than as set forth in this  paragraph  or  otherwise
specifically set forth in this Agreement.

         Upon  termination  or expiration of this Agreement as it applies to any
Studio, PCA shall remove all fixtures, furnishings,  equipment or other property
belonging to PCA from the premises of the store in which that Studio is located,
restoring  said  premises to the same  condition as received,  ordinary wear and
tear excepted.  Any PCA property  remaining at such store  premises  thirty (30)
days after termination or expiration shall become the property of Kmart.

         (b) During the term, subject to the provisions of paragraph 5 below and
in addition to the right to  terminate  at any time as provided in  subparagraph
4(a), this Agreement may be terminated for:

                    (i)    a material breach hereof by the other party;

                   (ii)    in  the  event  that  a   governmental   unit  having
                           authority  over the store  premises in which a Studio
                           is  operated   enacts  an   ordinance   or  otherwise
                           prohibits or restricts the operation thereof;

                  (iii)    a material failure of any covenant, representation
                           or warranty of the other party set forth herein;

                   (iv)    in the event that a bankruptcy, assignment of
                           creditors or a similar proceeding is commenced by
                           or against the other party; or

                    (v)    in the event that either  party,  after due  inquiry,
                           concludes that the other party is financially  unable
                           to meet its  obligations  hereunder  and  such  other
                           party fails to provide reasonable  assurances of such
                           ability.


                                       -7-

<PAGE>



5.       Default

         If  either  party  shall  default  in  its   performance   hereof  (the
"Defaulting  Party") as  provided  in  subparagraph  4(b),  the other party (the
"Non-Defaulting  Party") may give the  Defaulting  Party notice in writing to be
sent by U.S.  registered or certified mail,  return receipt  requested,  of said
breach or default,  and the  Defaulting  Party shall have thirty (30) days after
said notice is received within which to cure and rectify such breach or default.
In the event the  Defaulting  Party  does not cure and  rectify  such  breach or
default within thirty (30) days,  then the  Non-Defaulting  Party shall have the
right, without further notice and at its sole option, either to cure the default
at the Defaulting Party's expense or to declare this Agreement terminated.

6.       No Assignment

         Recognizing  that Kmart is entering into this Agreement on the basis of
PCA's  representations  that it can  perform all of its  obligations  under this
Agreement utilizing its own employees and without utilizing subcontractors,  PCA
expressly  agrees not to subcontract,  assign or transfer its obligations  under
this Agreement without the prior written approval of Kmart;  provided,  however,
that PCA may  assign  its  rights  and  responsibilities  hereunder,  or grant a
sublicense with respect to this License Agreement, to any subsidiary of PCA that
is,  directly  or  indirectly,  wholly  owned  by  PCA,  provided  that  no such
assignment  or  sublicense  shall  release  PCA  from its  obligations  to Kmart
hereunder.  PCA has  advised  Kmart  that it  intends  to assign  its rights and
responsibilities under this Agreement to its subsidiary PCA National, Inc. Kmart
and KPI each represent that they may grant this License to PCA without violation
of law or contract. PCA represents that it may enter into this Agreement without
violation of its bylaws, articles of incorporation, any contract or any law.

7.       No Partnership, Agency, or Joint Venture

         PCA is and at all times shall  remain an  independent  contractor,  and
nothing contained in this Agreement shall be construed to create or constitute a
joint venture,  partnership,  agency, franchise,  lease or any other arrangement
other than the license expressly granted herein.  PCA may not pledge the credit,
incur  any  obligation  or  liability,  hire  any  employee,  nor  purchase  any
merchandise  or services  in the name of Kmart or any  subsidiary  or  affiliate
thereof,  it being agreed that neither party to this Agreement  shall act as the
agent, servant, employee or employer of the other party.


                                       -8-

<PAGE>




8.       Damages

         Except as provided in such  paragraphs  2(i),  2 (j) and 2(l),  neither
party shall be liable to the other party for incidental, consequential, punitive
or  exemplary   damages  arising  in  connection  with  this  Agreement  or  the
performance,  omission of performance or termination  hereof,  even if the other
party has been advised of the  possibility of such damages and without regard to
the nature of the claim or the  underlying  theory or cause of action whether in
contract, tort or otherwise.

9.       Confidentiality

         (a) In connection with this  Agreement,  each of Kmart and PCA may from
time to time provide to the other certain  information  with respect to portrait
studio traffic, store traffic,  studio sales, store replacement,  store openings
and closings,  or renovation of stores and related business  information,  which
information  is  proprietary  and  highly  confidential  to  Kmart  and  to  PCA
respectively (the  "Information").  Each party will use the Information provided
by the other solely for the purposes of planning and  conducting the Studios and
Kmart's licensing thereof pursuant to this Agreement.  Each party agrees that it
shall not use the  Information  in any way for the purpose of, or in  connection
with, buying, selling, or trading in any securities of the other party.

         (b) At all  times,  neither  Kmart  nor PCA,  nor their  agents,  shall
disclose or communicate the Information to any third party, and each party shall
use its best efforts to prevent  inadvertent  disclosure or communication of the
Information.

         (c) Neither  Kmart nor PCA shall use the  Information  nor circulate it
within its own organization  except on a "need-to-know"  basis and to the extent
necessary  for  the  planning  and  conduct  of the  portrait  business  and the
licensing thereof.

         (d) The confidentiality obligations stated above shall not apply to any
information  that  was  available  to the  public  prior  to  disclosure  of the
Information  by the  disclosing  party to the  receiving  party or that  becomes
available  to the  receiving  party or to the  public  other than as a result of
disclosure by the disclosing  party pursuant to this Agreement or as a result of
a violation of this Agreement.

         (e) This Agreement  states the entire  understanding  between Kmart and
PCA and may not be modified, waived, or terminated in whole or in part except as
set forth in a written document signed by both parties.


                                       -9-

<PAGE>




10.      Notice

         All  notices  under this  Agreement  shall be in  writing  and shall be
personally  delivered  or mailed to the other party by  certified  mail,  return
receipt requested, to the address listed above.

11.      Authority to Sign

         Each person signing this Agreement  warrants,  and represents that s/he
has full power and authority to execute this  Agreement for and on behalf of the
party s/he represents.

12.      Integration

         This  Agreement  shall be the final,  complete and exclusive  agreement
between the parties with respect to the subject  matter  hereof.  This Agreement
shall supersede all prior understandings,  agreements, contracts or arrangements
between  the  parties,   whether   oral  or  written.   No  agreement  or  other
understanding  purporting  to add to or to  modify  or to waive  the  terms  and
conditions   hereof   shall  be   binding   unless   agreed  to  by   authorized
representatives of the parties in writing.  Any terms or conditions in any forms
of the parties used in the  performance of this Agreement  which are in conflict
with the terms and conditions hereof shall be void.

13.      Consent to Jurisdiction

         This  Agreement  shall be deemed to have been executed and delivered in
Troy,  Michigan,  and shall be construed,  interpreted and enforced under and in
accordance  with the  internal  laws of the  state of  Michigan.  PCA  agrees to
exercise any right or remedy in connection  with this Agreement  exclusively in,
and hereby  submits to the  jurisdiction  of,  the state of  Michigan  Courts of
Oakland County, or the United States District Court in Detroit, Michigan.

14.      Headings

         The headings in this Agreement are provided  solely for the convenience
of the parties and shall not be considered  relevant in any construction of this
Agreement or be  interpreted  to define  expand or limit the  provisions of this
Agreement.



                                      -10-

<PAGE>


         IN WITNESS  WHEREOF,  the parties  have  executed  this  Agreement,  in
duplicate, the last day and year below written.



PCA INTERNATIONAL, INC.                      KMART CORPORATION


By: ________________________                 By:  __________________________

Its: _______________________                 Its: __________________________

Date Signed: _______________                 Date Signed: __________________




                                      -11-

<PAGE>









                                                           EXHIBIT 10(i)





<PAGE>

                       FOURTH AMENDMENT TO LOAN AGREEMENT


         THIS FOURTH  AMENDMENT  TO LOAN  AGREEMENT,  dated as of the 3rd day of
June, 1996 (the "Fourth Amendment"), is by and between PCA INTERNATIONAL,  INC.,
a North Carolina corporation with its offices in Matthews, North Carolina, PHOTO
CORPORATION  OF  AMERICA,  a North  Carolina  corporation  with its  offices  in
Matthews,  North Carolina, PCA NATIONAL, INC., a North Carolina corporation with
its offices in Matthews,  North Carolina, PCA PHOTO CORPORATION OF CANADA, INC.,
a North Carolina corporation with its offices in Matthews,  North Carolina,  PCA
SPECIALTY RETAIL PHOTO CORPORATION,  INC., a North Carolina corporation with its
offices in  Matthews,  North  Carolina  and PCA MEXICO,  S.A. de C.V., a Mexican
limited  liability  company   (collectively   referred  to  as  "Borrowers"  and
individually as a "Borrower"); and NATIONSBANK,  N.A. (formerly NationsBank N.A.
(CAROLINAS)),  a national  banking  association  with its  principal  offices in
Charlotte, North Carolina (the "Lender").

                                    Recitals

         A. Borrowers and Lender have entered into a Loan Agreement  dated as of
the 8th day of  September,  1992,  as  amended  by the First  Amendment  to Loan
Agreement  dated  September 14, 1993, by the Second  Amendment to Loan Agreement
dated June 1, 1994 and by the Third  Amendment to Loan Agreement dated March 31,
1995 (as further amended, modified,  restated or supplemented from time to time,
the "Loan Agreement").

         B.  Borrowers  and  Lender  have  mutually  agreed  to  amend  the Loan
Agreement, as more particularly set forth in this Fourth Amendment.

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
adequacy of which are hereby acknowledged, the parties hereto agree as follows:

         1. Effect of Fourth Amendment.  Except as expressly amended hereby, the
Loan Agreement shall be and remain in full force and effect.

         2.  Capitalized  Terms.  All  capitalized  undefined terms used in this
Fourth Amendment shall have the meanings assigned thereto in the Loan Agreement.

         3.  Modification  of Loan  Agreement.  The  Loan  Agreement  is  hereby
modified as follows:

         (a) Section 7.18 is hereby amended and restated as follows:

                  7.18  Permitted  Common  Stock  Repurchases.  From  and  after
         January 1, 1995, purchase,  repurchase,  redeem, retire, own, invest in
         or otherwise  acquire,  directly or indirectly,  any shares  (including
         without limitation the purchase,

                                                                         

<PAGE>



         redemption,  retirement or other  acquisition of any right or option to
         acquire any such shares) of its common stock; provided that, so long as
         no Event of Default has occurred and is continuing or would occur after
         giving effect  thereto,  and so long as the total amount of outstanding
         loans under the Revolving  Line of Credit does not exceed  $10,000,000,
         PCA  International,  Inc.  may  repurchase  shares of its common  stock
         having an aggregate  fair market value at the time of such purchase not
         in excess of $12,000,000.

         4. Conditions Precedent.  The effectiveness of the amendments set forth
herein shall be conditioned upon delivery to the Lender of the following items:

                  (a)  Certificate of the Borrowers.  A certificate  dated as of
the  date  hereof  from  the  President  of each of the  Borrowers,  in form and
substance satisfactory to the Lender, to the effect that all representations and
warranties of the Borrowers  contained in the Loan  Agreement and the other Loan
Documents,  are true,  correct and complete in all material  respects;  that the
Borrowers  are not in  violation of any of the  covenants  contained in the Loan
Agreement  and the  other  Loan  Documents;  that,  after  giving  effect to the
transactions  contemplated  by this  Fourth  Amendment,  no Event of Default has
occurred and is  continuing;  and that the Borrowers  have satisfied each of the
conditions set forth in this Section 4.

         5. Conditions  Subsequent.  The Borrowers  hereby covenant and agree to
deliver to the  Lender,  within  sixty  (60) days after the date of this  Fourth
Amendment, the following items:

                  (a)   Certificate  of  the  Secretary  of  the  Borrowers.   A
certificate dated as of the date hereof of the secretary or assistant  secretary
of each of the Borrowers certifying that attached thereto is a true and complete
copy of the  articles  of  incorporation  of such  Borrower  and all  amendments
thereto, certified as of a recent date by the appropriate governmental authority
in its  jurisdiction  of  incorporation;  that  attached  thereto  is a true and
complete  copy of the bylaws of such  Borrower  as in effect on the date of such
certification;  that attached thereto is a true and complete copy of resolutions
duly  adopted  by the  Board  of  Directors  of such  Borrower  authorizing  the
transactions contemplated hereunder and the execution,  delivery and performance
of this  Fourth  Amendment;  and as to the  incumbency  and  genuineness  of the
signature of each officer of such Borrower executing this Fourth Amendment.

                  (b) Certificates of Good Standing.  Long-form  certificates as
of a recent date of the good standing of each of the Borrowers under the laws of
its jurisdiction of organization.

                  (c) Opinion of Counsel. A favorable opinion of the law firm of
Robinson,  Bradshaw & Hinson,  P.A.,  counsel to the Borrowers,  dated as of the
date hereof and addressed to the Lender,  in form and substance  satisfactory to
the Lender.

         6.  Cross-References.  All references in the Loan Agreement,  or in any
agreement,  document or instrument  delivered  pursuant thereto or in connection
therewith   (collectively,   together  with  the  Loan   Agreement,   the  "Loan
Documents"), to the Loan Agreement shall be

                                                                  
                                        2

<PAGE>



deemed to refer to the Loan Agreement as modified by this Fourth  Amendment.  In
addition, all notices, requests, certificates and other instruments executed and
delivered after the execution and delivery of this Fourth Amendment may refer to
the Loan Agreement  without making specific  reference to this Fourth Amendment,
but  nevertheless all such references shall include this Fourth Amendment unless
the context otherwise requires.

         7.  Representations  and  Warranties/No  Default.  By  their  execution
hereof,  the  Borrowers  hereby  certify  that each of the  representations  and
warranties  set forth in the Loan Agreement and the other Loan Documents is true
and  correct as of the date  hereof as if fully set forth  herein and that as of
the date hereof no Event of Default has occurred and is continuing.

         8.  Expenses.  The  Borrowers  shall pay all  reasonable  out-of-pocket
expenses  of the  Lender  in  connection  with the  preparation,  execution  and
delivery of this Fourth Amendment,  including without limitation, the reasonable
fees and disbursements of counsel for the Lender.

         9.  Governing  Law.  This  Fourth  Amendment  shall be  governed by and
construed in accordance with the laws of the State of North Carolina.

         10.  Counterparts.  This Fourth  Amendment  may be executed in separate
counterparts,  each of which when  executed and delivered is an original but all
of which taken together constitute one and the same instrument.

         IN  WITNESS  WHEREOF,  the  parties  hereto  have  caused  this  Fourth
Amendment to be duly executed as of the date and year first above written.

                                       BORROWERS:

[CORPORATE SEAL]                       PCA INTERNATIONAL, INC.



                                       By:

                                       Name:

                                       Title:



                                                                  
                                        3

<PAGE>



[CORPORATE SEAL]                      PHOTO CORPORATION OF AMERICA



                                       By:

                                       Name:

                                       Title:


[CORPORATE SEAL]                       PCA NATIONAL, INC.



                                       By:

                                       Name:

                                       Title:


[CORPORATE SEAL]                       PCA PHOTO CORPORATION OF CANADA, INC.



                                       By:

                                       Name:

                                       Title:


[CORPORATE SEAL]                       PCA SPECIALTY RETAIL PHOTO
                                       CORPORATION, INC.



                                       By:

                                       Name:

                                       Title:


                                                                  
                                        4

<PAGE>




[CORPORATE SEAL]                       PCA MEXICO S.A. de C.V.



                                       By:

                                       Name:

                                       Title:

                                                                      
                                        5

<PAGE>


                                      LENDER:


[CORPORATE SEAL]                      NATIONSBANK, N.A.



                                      By:

                                      Name:

                                      Title:


                                                                   
                                        6

<PAGE>










                                                           EXHIBIT 10(j)













<PAGE>

                             PCA INTERNATIONAL, INC.
                    1996 OMNIBUS LONG-TERM COMPENSATION PLAN


ARTICLE 1 - PURPOSE AND TERM OF PLAN

1.1 Purpose.  The purposes of the Plan are to aid PCA International,  Inc. ("PCA
International")   and  its  Subsidiaries  (PCA   International,   Inc.  and  its
Subsidiaries  collectively  being  referred  to  herein  as  the  "Company")  in
attracting  and  retaining  Key  Employees  through a  competitive  compensation
package,  to stimulate the efforts of such Key Employees and to strengthen their
desire to remain with the  Company,  to aid the Company in  attracting  superior
individuals  to  serve  as  Nonemployee  Directors  and to  provide  appropriate
compensation  to such  Nonemployee  Directors  for their  Service.  Toward these
objectives,  the Committee may grant Employee Stock Options,  stock appreciation
rights,  Performance  Restricted  Stock Awards,  Performance  Awards  payable in
Common  Stock or cash,  performance  units,  and other  incentive  Awards to Key
Employees on the terms and subject to the  conditions  set forth in the Plan. In
addition,  the Plan provides for the grant of options to  Nonemployee  Directors
upon  their  initial  election  or  appointment  as a  Director  and  that  each
Nonemployee Director may elect to take all or part of his or her compensation as
Director in the form of options.

1.2 Term.  The Plan replaces and  supersedes  the PCA  International,  Inc. 1990
Non-Qualified Stock Option Plan and 1992 Non-Qualified Stock Option Plan, except
with respect to options and shares of Common Stock issued and outstanding  under
such 1990 Non-Qualified  Stock Option Plan and 1992  Non-Qualified  Stock Option
Plan which will  continue to be  governed  by the terms of such plans.  The Plan
shall  become  effective  as of March 6, 1996,  subject to its  approval  by the
shareholders   of  PCA   International   at  the  1996  Annual  Meeting  of  the
shareholders.  No Awards shall be exercisable or payable before  approval of the
Plan has been obtained from PCA International's  shareholders.  Awards shall not
be  granted  pursuant  to  Articles  7, 8, 9, 10 or 11 of the Plan after May 21,
2001;  except that the Committee may grant Awards after such date in recognition
of performance for Performance  Cycles and Performance  Periods commencing prior
to such date.

ARTICLE 2 - DEFINITIONS

2.1 Approved Reason. "Approved Reason" means a reason for terminating employment
with the Company that, in the opinion of the Committee, is in the best interests
of the Company,  as determined by the Committee on a  case-by-case  basis in its
sole discretion.

2.2 Award.  "Award" means any form of stock option,  stock  appreciation  right,
performance  unit,  Performance Award payable in cash or shares of Common Stock,
shares of Performance  Restricted  Stock under the Performance  Restricted Stock
Program,  or other  incentive Award granted under the Plan,  whether singly,  in
combination,  or in tandem,  to a Participant by the Committee  pursuant to such
terms, conditions, restrictions, and limitations, if any, as the

<PAGE>



Committee may establish by the Award Notice or otherwise, and any Formula Option
or Deferral Option.

2.3 Award Notice.  "Award  Notice" means a written  notice from the Company to a
Participant  that   establishes  the  terms,   conditions,   restrictions,   and
limitations applicable to an Award in addition to those established by this Plan
and by the Committee's exercise of its administrative powers.

2.4 Award Payment Date.  "Award Payment Date" means, for a Performance  Cycle or
Performance   Period,  the  date  the  Awards  for  such  Performance  Cycle  or
Performance  Period shall be paid to Participants.  The Award Payment Date for a
Performance Cycle or Performance Period shall occur as soon as  administratively
possible  following the completion of the  certifications  required  pursuant to
Subsection 9.5.3, in the case of a Performance  Cycle, and Subsection 10.5.3, in
the case of a Performance Period.

2.5     Board.  "Board" means the Board of Directors of PCA International.

2.6 Cause.  "Cause,"  in the case of a Key  Employee,  means (a) the willful and
continued failure by an Employee to substantially perform his or her duties with
his or her employer after written  warnings  identifying the lack of substantial
performance are delivered to the Employee by his or her employer to specifically
identify  the manner in which the  employer  believes  that the Employee has not
substantially  performed  his or her duties,  or (b) the willful  engaging by an
Employee in illegal conduct that is materially and demonstrably injurious to PCA
International or a Subsidiary.

"Cause"  means,  in the  case of a  Nonemployee  Director,  termination  of such
Nonemployee  Director's  Service by PCA  International's  shareholders for cause
pursuant to the Bylaws of PCA International.

2.7     CEO.  "CEO" means the Chief Executive Officer of PCA International.

2.8 Change In Control.  "Change In Control" means, (i) as the result of a tender
offer,  merger,  consolidation,  sale  of  assets,  or any  combination  of such
transactions,  the persons who were members of the Board immediately  before the
transaction  cease to  constitute  at least a  majority  thereof,  and (ii) such
occurrence  would be a change of  control of the  Company of a nature  that such
event  would be  required to be reported in response to Item 1(a) of the Current
Report on Form 8-k,  as in effect on the date  hereof,  promulgated  pursuant to
Section 13 of the  Exchange  Act (whether or not the Company is required to file
such a report).

2.9 Change In Control  Price.  "Change  In  Control  Price"  means the merger or
tender price paid for a share of Common Stock upon a Change of Control.

2.10 Change In Ownership.  "Change In Ownership"  means a Change In Control that
results directly or indirectly in the Common Stock ceasing to be actively traded
on the primary


                                       -2-

<PAGE>



securities  exchange  or  quotation  system on which the Common  Stock is traded
immediately prior to such Change in Control.

2.11 Code.  "Code" means the Internal Revenue Code of 1986, as amended from time
to  time,  including   regulations   thereunder  and  successor  provisions  and
regulations thereto.

2.12  Committee.  "Committee"  means the  Compensation  Committee  of the Board,
unless  and  until  its  members  are not  qualified  to serve on the  Committee
pursuant to the  provisions of the Plan, in which case the Board will  designate
the members of the  Committee;  provided that the  Committee  shall at all times
consist of two or more Directors,  each of whom is both a "disinterested person"
within  the  meaning  of Rule  16b-3  under  the  Exchange  Act and an  "outside
director"  within the meaning of the  definition  of such term as  contained  in
Treasury  Regulation  Section  1.162-27(e)(3),   or  any  successor  definition;
provided  further that no Director  shall be appointed a member of the Committee
who has  received  any Award  other than an Award  under  Article 12 in the year
prior to such appointment; provided further that no Committee member may receive
an Award other than pursuant to Article 12.

2.13 Common Stock.  "Common Stock" means Common Stock, $.20 par value per share,
of PCA International,  which may be newly issued,  treasury stock, shares issued
and outstanding or shares owned by a Subsidiary.

2.14    Company.  "Company" means PCA International and its Subsidiaries.

2.15 Covered  Employee.  "Covered  Employee" means an Employee who is a "Covered
Employee" within the meaning of Section 162(m) of the Code.

2.16  Deferral  Stock  Option.  "Deferral  Stock Option" means an award of stock
options to a Nonemployee  Director  pursuant to the election of such Nonemployee
Director to receive such stock option in lieu of cash compensation in accordance
with Subsection 12.3 of this Plan.

2.17    Director.  "Director" means a director of PCA International.

2.18 Disability. "Disability," in the case of a Key Employee, means a disability
under the terms of the PCA International long-term disability plan maintained by
the Company or any successor plan thereto.

2.19 Disability.  "Disability," in the case of a Nonemployee Director, means the
permanent and lasting inability,  by reason of physical or mental infirmity,  or
both, of an employee to perform his or her duties as Director.  Such  Disability
shall be determined  exclusively by the Board,  with or without reference to the
certificate of a qualified physician.

2.20 Effective Date.  "Effective  Date" means the date an Award is determined to
be effective by the Committee upon its grant of such Award.



                                       -3-

<PAGE>



2.21  Employee.   "Employee"  means  either  (a)  a  salaried  employee  of  PCA
International or (b) a salaried employee of a Subsidiary.

2.22 Employee Stock Option.  "Employee Stock Option" means an Award granted to a
Key Employee in the form of a stock option pursuant to Article 7.

2.23 Exchange Act. "Exchange Act" means the Securities  Exchange Act of 1934, as
amended from time to time,  including rules thereunder and successor  provisions
and rules thereto.

2.24 Formula Option.  "Formula  Option" means an Option granted to a Nonemployee
Director of the Company pursuant to Section 12.2 of the Plan.

2.25  Good  Reason.  "Good  Reason"  means  any of the  following  (without  the
Participant's written consent):

                 (i) the assignment to the  Participant by the Company of duties
        inconsistent with the Participant's position,  duties,  responsibilities
        and status with the Company immediately prior to a Change in Control, or
        a change in the Participant's titles or offices as in effect immediately
        prior to  Change  in  Control  of the  Company,  or any  removal  of the
        Participant  from or any  failure to reelect the  Participant  to any of
        such  positions,  except  in  connection  with  the  termination  of his
        employment because of Disability,  Retirement or Cause or as a result of
        the  Participant's  death  or by the  Participant  other  than  for Good
        Reason;

                 (ii) a  reduction  by the  Company  in the  Participant's  base
        salary as in effect immediately prior to the Change in Control;

                 (iii) any  failure  by the  Company to  continue  in effect any
        benefit  plan  or  arrangement  (including,   without  limitation,   the
        Company's  profit  sharing  plan,  Group  Annuity  Contract,  group life
        insurance plan, senior participant  survivor life insurance  supplement,
        and  medical,  dental,  accident  and  disability  plans)  in which  the
        Participant is  participating at the time of a Change in Control (or any
        other  plans  providing  the  Participant  with  substantially   similar
        benefits) (hereinafter referred to as "Benefit Plans"), or the taking of
        any action by the Company which would adversely affect the Participant's
        participation in or materially reduce the  Participant's  benefits under
        any such Benefit Plan or deprive the  Participant of any material fringe
        benefit enjoyed by the Participant at the time of a Change in Control;

                 (iv) any  failure  by the  Company  to  continue  in effect any
        incentive plan or arrangement (including, without limitation, any annual
        incentive  compensation  plan,  long-term  performance  incentive  plan,
        long-term  incentive bonus plan, as amended,  bonus and contingent bonus
        arrangements and credits and the right to receive performance awards and
        similar  incentive  compensation  benefits) in which the  Participant is
        participating  at the time of a Change in Control (or any other plans or
        arrangements providing him with


                                       -4-

<PAGE>



        substantially  similar benefits)  hereinafter  referred to as "Incentive
        Plans") or the taking of any action by the Company which would adversely
        affect the  Participant's  participation  in any such  Incentive Plan or
        reduce  the  Participant's  benefits  under  any  such  Incentive  Plan,
        expressed as a percentage of his base salary, by more than 10 percentage
        points in any  fiscal  year as  compared  to the  immediately  preceding
        fiscal year.

                 (v) any  failure by the  Company to continue in effect any plan
        or arrangement to receive securities of the Company (including,  without
        limitation,  this Plan, and any other plan or arrangement to receive and
        exercise stock options,  stock appreciation rights,  restricted stock or
        grants thereof) in which the Participant is participating at the time of
        a Change in Control of the Company (or plans or  arrangements  providing
        him with  substantially  similar benefits)  (hereinafter  referred to as
        "Securities  Plans") or the taking of any  action by the  Company  which
        would adversely affect the Participant's  participation in or materially
        reduce the Participant's benefits under any such Securities Plan;

                 (vi) the Participant's relocation to any place more than thirty
        (30) miles from the  location  at which the  Participant  performed  the
        Participant's  duties prior to a Change in Control,  except for required
        travel  by  the  Participant  on the  Company's  business  to an  extent
        substantially   consistent  with  the   Participant's   business  travel
        obligations at the time of a Change in Control; or

                 (vii) any  failure by the  Company to provide  the  Participant
        with the  number  of paid  vacation  days to which  the  Participant  is
        entitled at the time of a Change in Control.

2.26 Initial  Election Date.  "Initial  Election Date" means, for each Director,
the  later  to  occur  of  (i)  the  date  of the  1996  annual  meeting  of the
shareholders  of PCA  International  or (ii) the date of the Director's  initial
election or appointment to the Board.

2.27 Key  Employee.  "Key  Employee"  means a senior level  Employee who holds a
position of  responsibility  in a managerial,  administrative,  or  professional
capacity.

2.28 Negative Discretion.  "Negative Discretion" means the discretion authorized
by the Plan to be applied by the Committee in  determining  the size of an Award
for a  Performance  Period or  Performance  Cycle if,  in the  Committee's  sole
judgment, such application is appropriate.  Negative Discretion may only be used
by the Committee to eliminate or reduce the size of an Award.  By way of example
and not by way of  limitation,  in no event  shall any  discretionary  authority
granted to the  Committee  by the Plan,  including  but not  limited to Negative
Discretion, be used to: (a) grant Awards for a Performance Period or Performance
Cycle if the Performance Goals for such Performance  Period or Performance Cycle
have not been  attained;  or (b)  increase  an Award  above the  maximum  amount
payable under Section 7.7, 8.7, 9.10 or 10.7 of the Plan.

2.29 Nonemployee  Director.  "Nonemployee  Director" means a member of the Board
who is not an Employee.

                                       -5-

<PAGE>




2.30 Nonemployee Director Option.  "Nonemployee Director Option" means a Formula
Option or a Deferral Option.

2.31  Nonemployee  Director  Option  Agreement.   "Nonemployee  Director  Option
Agreement"  means an Option  Agreement  between the Company and the  Nonemployee
Director  pursuant to which the  Nonemployee  Director  Option is awarded  stock
options as set forth in the Plan.

2.32    PCA International.  "PCA International" means PCA International, Inc.

2.33 Participant. "Participant" means any Key Employee who has been selected for
a grant of stock  options  pursuant to Article 7, any Key  Employee who has been
selected for a grant of stock appreciation rights pursuant to Article 8, any Key
Employee who for a  Performance  Cycle has been selected to  participate  in the
Performance Restricted Stock Program pursuant to Article 9, any Key Employee who
for a Performance  Period has been selected to  participate  in the  Performance
Award Program pursuant to Article 10, any Key Employee who has been selected for
a grant of  performance  units  pursuant  to  Article  11,  and any  Nonemployee
Director  who is  eligible  to receive a grant of Formula  Options  pursuant  to
Section 12.2, or who elects to receive Deferral Options pursuant to Article 12.

2.34  Performance  Awards.  "Performance  Awards" means the  Performance  Awards
granted to Key  Employees  pursuant  to Article 10. All  Performance  Awards are
intended to qualify as "performance-based  compensation" under Section 162(m) of
the Code.

2.35 Performance Criteria. "Performance Criteria" means the one or more criteria
that the Committee  shall select for purposes of  establishing  the  Performance
Goal(s) for a Performance Period or Performance Cycle. The Performance  Criteria
that will be used to establish such Performance  Goal(s) shall be limited to the
following: Return On Net Assets ("RONA"), return on shareholders' equity, return
on assets, return on capital,  shareholder returns,  profit margin, earnings per
share, net earnings, operating earnings, Common Stock price per share, and sales
or market  share.  To the extent  required  by Section  162(m) of the Code,  the
Committee shall, within the first 90 days of a Performance Period or Performance
Cycle (or, if longer,  within the maximum period allowed under Section 162(m) of
the  Code),  define  in an  objective  fashion  the  manner of  calculating  the
Performance   Criteria  it  selects  to  use  for  such  Performance  Period  or
Performance Cycle.

2.36  Performance  Cycle.  "Performance  Cycle" means the one or more periods of
time, which may be of varying and overlapping  durations,  but which shall be at
least one year in length, as the Committee may select, over which the attainment
of one or more Performance Goals will be measured for the purpose of determining
a  Participant's  right to and the  payment  of an Award  under the  Performance
Restricted Stock Program.

2.37 Performance Formula.  "Performance Formula" means, for a Performance Period
or Performance  Cycle,  the one or more objective  formulas  applied against the
relevant  Performance  Goals  to  determine,  with  regard  to  the  Award  of a
particular Participant, whether all, some


                                       -6-

<PAGE>



portion  but  less  than  all,  or none of the  Award  has been  earned  for the
Performance  Period  or  Performance  Cycle.  In the case of an Award  under the
Performance  Restricted Stock Program,  in the event the Performance Goals for a
Performance  Cycle are achieved,  the  Performance  Formula shall determine what
percentage of the  Participant's  Target Award for the Performance Cycle will be
earned.

2.38 Performance  Goal.  "Performance  Goal" means, for a Performance  Period or
Performance  Cycle,  the one or more goals  established by the Committee for the
Performance Period or Performance Cycle based upon the Performance Criteria. The
Committee is  authorized  at any time during the first 90 days of a  Performance
Period or Performance  Cycle,  or at any time thereafter (but only to the extent
the exercise of such authority  after the first 90 days of a Performance  Period
or Performance Cycle would not cause the Awards granted to the Covered Employees
for  the  Performance  Period  or  Performance  Cycle  to  fail  to  qualify  as
"performance-based  compensation" under Section 162(m) of the Code), in its sole
and absolute  discretion,  to adjust or modify the  calculation of a Performance
Goal for such  Performance  Period or Performance  Cycle in order to prevent the
dilution or enlargement of the rights of  Participants,  (a) in the event of, or
in anticipation  of, any unusual or extraordinary  corporate item,  transaction,
event or development;  (b) in recognition  of, or in anticipation  of, any other
unusual  or  nonrecurring   events  affecting  the  Company,  or  the  financial
statements of the Company,  or in response to, or in anticipation of, changes in
applicable laws, regulations, accounting principles, or business conditions; and
(c) in  view of the  Committee's  assessment  of the  business  strategy  of the
Company,   performance  of  comparable  organizations,   economic  and  business
conditions and any other circumstances deemed relevant.

2.39 Performance Period.  "Performance  Period" means the one or more periods of
time,  which may be varying  and  overlapping  durations,  but which shall be at
least one year in length, as the Committee may select, over which the attainment
of one or more Performance Goals will be measured for the purpose of determining
a Participant's right to and the payment of a Performance Award.

2.40 Performance Restricted Stock. "Performance Restricted Stock" means an Award
of Common Stock subject to the  restrictions set forth in Section 9.6 awarded to
a Key Employee pursuant to Article 9.

2.41 Performance  Restricted Stock Award.  "Performance  Restricted Stock Award"
means  an  Award  granted  pursuant  to  Article  9 in the  form  of  shares  of
Performance  Restricted  Stock.  All  Restricted  Stock  Awards are  intended to
qualify as "performance-based compensation" under Section 162(m) of the Code.

2.42  Performance  Restricted  Stock  Program.   "Performance  Restricted  Stock
Program" means the program  established  under Article 9 of the Plan pursuant to
which selected Key Employees  receive Awards for a Performance Cycle in the form
of shares of Performance  Restricted  Stock based upon attainment of Performance
Goals for such Performance Cycle. All Awards granted


                                       -7-

<PAGE>



to Covered Employees under the Performance Restricted Stock Program are intended
to qualify as "performance-based compensation" under Section 162(m) of the Code.

2.43    Plan.  "Plan" means this PCA International, Inc. 1996 Omnibus Long-Term
Compensation Plan, as amended or modified from time to time.

2.44 Retirement. "Retirement" means, in the case of a Key Employee, for all Plan
purposes other than Section 18.12, a termination of employment  from the Company
on or after  attainment  of  Normal  Retirement  Age as  defined  under  the PCA
International, PCA Inc. 401(k) Plan.

"Retirement" means, in the case of a Nonemployee Director, for all Plan purposes
other than Section 18.12, the termination of such Nonemployee Director's Service
on or after age 70, or at any earlier age with the consent of the Board.

2.45 Restriction Period. "Restriction Period" means the period of time beginning
on the Effective  Date of the grant of Performance  Restricted  Stock and ending
three (3) year(s) after such date, or such longer period as the Committee  shall
determine in its sole discretion.

2.46    Service.  "Service" means service as a Director.

2.47  Subsidiary.  "Subsidiary"  means a corporation or other business entity in
which PCA International  directly or indirectly has an ownership  interest of 80
percent or more.

2.48 Target Award.  "Target Award" means,  for a Performance  Cycle,  the target
Award amount,  expressed as a number of shares of Performance  Restricted Stock,
established for each  Participant  selected by the Committee for the Performance
Cycle. The fact,  however,  that a Target Award is established for a Participant
shall not in any manner  entitle such  Participant  to receive an Award for such
Performance Cycle.

2.49 Unit.  "Unit" means a  bookkeeping  entry used by the Company to record and
account for the grant of performance  units until the performance  unit is paid,
cancelled, forfeited or terminated, as the case may be.

ARTICLE 3 - ELIGIBILITY

Only Key Employees are eligible to participate in Awards under Articles 7, 8, 9,
10 and 11 of the Plan. Only  Nonemployee  Directors shall  participate in Awards
under  Article 12 of the Plan.  For  purposes of Articles 7, 8, 9, 10, and 11 of
the Plan, the Committee shall select, from time to time, Participants from those
Key  Employees  who,  in the  opinion of the  Committee,  can further the Plan's
purposes.  Once a Participant is so selected,  the Committee shall determine the
type or types of Awards to be made to the Participant and shall establish in the
related Award Notices the terms, conditions,  restrictions,  and limitations, if
any,  applicable  to the Awards in  addition to those set forth in this Plan and
the administrative rules and regulations issued by the Committee.


                                       -8-

<PAGE>



ARTICLE 4 - PLAN ADMINISTRATION

4.1 Responsibility.  The Committee shall have total and exclusive responsibility
to control,  operate,  manage,  and administer  the Plan in accordance  with its
terms.

4.2 Authority of the Committee.  The Committee shall have all the authority that
may be necessary or helpful to enable it to discharge its responsibilities  with
respect to the Plan. Without limiting the generality of the preceding  sentence,
the  Committee  shall have the exclusive  right to: (a) interpret the Plan;  (b)
determine  eligibility  for  the  participation  in the  Plan;  (c)  decide  all
questions concerning  eligibility for and the amount of Awards payable under the
Plan; (d) construe any ambiguous provision of the Plan; (e) correct any default;
(f)  supply  any  omission;   (g)  reconcile   any   inconsistency;   (h)  issue
administrative  guidelines as an aid to administer  the Plan and make changes in
such guidelines as it from time to time deems proper;  (i) make  regulations for
carrying  out the Plan and make changes in such  regulations  as it from time to
time deems proper;  (j) determine  whether Awards should be granted  singly,  in
combination,  or in tandem;  (k) to the extent  permitted under the Plan,  grant
waivers of Plan terms, conditions, restrictions, and limitations; (l) accelerate
the vesting,  exercise,  or payment of an Award or the Performance  Period of an
Award when such action or actions  would be in the best interest of the Company;
(m) establish such other types of Awards, besides those specifically  enumerated
in Article 5 hereof,  that the  Committee  determines  are  consistent  with the
Plan's  purpose;  (n) subject to Section  7.2,  grant Awards in  replacement  of
Awards  previously  granted under this Plan or any other executive  compensation
plan of the Company;  (o) establish and  administer  the  Performance  Goals and
certify whether,  and to what extent, they have been attained;  and (p) take any
and all other action it deems necessary or advisable for the proper operation or
administration  of the Plan;  provided that in no event shall the Committee have
the power to determine  eligibility  for  participation  under  Article 12 or to
determine  the  number,  price,  vesting  period,  or timing of Formula  Options
granted under Article 12 (all of which  determinations  are automatic  under the
provisions of the Plan).

4.3  Discretionary  Authority.  The  Committee  shall  have  full  discretionary
authority in all matters  related to the discharge of its  responsibilities  and
the exercise of its authority under the Plan,  including without  limitation its
construction of the terms of the Plan and its  determination  of eligibility for
participation  and Awards under the Plan.  It is the intent of the Plan that the
decisions  of the  Committee  and its action  with  respect to the Plan shall be
final,  binding and  conclusive  upon all persons having or claiming to have any
right or interest in or under the Plan.

4.4 Section 162(m) of the Code. With regard to all Covered  Employees,  the Plan
shall, for all purposes, be interpreted and construed in accordance with Section
162(m) of the Code.

4.5 Action by the  Committee.  The  Committee  may act only by a majority of its
members. Any determination of the Committee may be made, without a meeting, by a
writing or writings signed by all of the members of the Committee.  In addition,
the Committee may authorize any one or more of its number to execute and deliver
documents on behalf of the Committee.



                                       -9-

<PAGE>



4.6  Delegation  of  Authority.  The  Committee  may delegate some or all of its
authority  under  the  Plan to any  person  or  persons  provided  that any such
delegation be in writing; provided,  however, that only the Committee may select
and grant Awards to  Participants  who are subject to Section 16 of the Exchange
Act or are Covered Employees.

ARTICLE 5 - FORMS OF AWARDS

5.1 In General.  Awards may, at the Committee's sole discretion,  be paid in the
form of stock options pursuant to Article 7, stock appreciation  rights pursuant
to  Article  8,  Performance  Restricted  Stock  Awards  pursuant  to Article 9,
Performance Awards pursuant to Article 10, performance units pursuant to Article
11, and any form established by the Committee  pursuant to Section 4.2(m),  or a
combination thereof.  Awards may also be paid in the form of Formula Options and
Deferral  Options  pursuant  to Article  12. All Awards  shall be subject to the
terms, conditions,  restrictions and limitations of the Plan. The Committee may,
in its sole  judgment,  subject an Award,  except  Formula  Options and Deferral
Options  granted  pursuant  to  Article  12, to such  other  terms,  conditions,
restrictions,  and  limitations  (including,  but not  limited  to, the time and
conditions  of  exercise  and  restrictions  on  transferability  and  vesting),
provided they are not  inconsistent  with the terms of the Plan.  Awards under a
particular  Article of the Plan need not be uniform and Awards under two or more
Articles may be combined into a single Award Notice.  Any  combination of Awards
may  be  granted  at  one  time  and on  more  than  one  occasion  to the  same
Participant.  For  purposes of the Plan,  the value of any Award  granted in the
form of Common Stock shall be the closing price at which a share of Common Stock
trades on the date of the grant's  Effective Date, or the next preceding trading
day if such date was not a trading date, on the primary  securities  exchange or
quotation system on which the Common Stock is then traded.

ARTICLE 6 - SHARES SUBJECT TO PLAN

6.1 Available Shares. The maximum number of shares of Common Stock that shall be
available for grant of Awards under the Plan (including incentive stock options)
during its term,  shall not exceed  811,550.  (Such  amount  shall be subject to
adjustment  as provided in Section  6.2.) Any shares of Common Stock  related to
Awards that  terminate by  expiration,  forfeiture,  cancellation,  or otherwise
without the issuance of such shares shall be available again for grant under the
Plan.  Moreover,   shares  of  Common  Stock  with  respect  to  which  a  stock
appreciation  right  has been  exercised  and paid in cash  shall  again  become
eligible for grant under the Plan;  provided that if such shares of Common Stock
subject to Awards are settled in cash in lieu of Common  Stock or are  exchanged
with the  Committee's  permission  for Awards not involving  Common Stock,  such
shares shall not be available again for grant under the Plan. The maximum number
of shares  available for issuance under the Plan shall not be reduced to reflect
any dividends or dividend equivalents that are reinvested into additional shares
of Common  Stock or credited as  additional  performance  shares.  The shares of
Common  Stock  available  for  issuance  under  the Plan may be  authorized  and
unissued shares,  treasury shares, shares issued and outstanding or shares owned
by a Subsidiary.


                                      -10-

<PAGE>



6.2     Adjustment to Shares.

        6.2.1 In General. The provisions of this Subsection 6.2.1 are subject to
        the limitation  contained in Subsection 6.2.2. If there is any change in
        the number of outstanding shares of Common Stock through the declaration
        of stock  dividends,  stock  splits  or the like,  the  number of shares
        available  for  Awards,  the shares  subject to any Award and the option
        prices or exercise prices of Awards shall be automatically  adjusted. If
        there is any change in the number of outstanding  shares of Common Stock
        through  any  change in the  capital  account of PCA  International,  or
        through a merger,  consolidation,  separation  (including  a spin-off or
        other distribution of stock or property), reorganization (whether or not
        such  reorganization  comes  within the  meaning of such term in Section
        368(a) of the Code) or partial or complete  liquidation,  the  Committee
        shall make  appropriate  adjustments  in the maximum number of shares of
        Common  Stock  that may be  issued  under  the Plan and any  adjustments
        and/or   modifications  to  outstanding   Awards  as  it,  in  its  sole
        discretion,  deems  appropriate.  In event of any  other  change  in the
        capital  structure  or in the  Common  Stock of PCA  International,  the
        Committee shall also be authorized to make such appropriate  adjustments
        in the maximum  number of shares of Common Stock  available for issuance
        under the Plan and any adjustments  and/or  modifications to outstanding
        Awards as it, in its sole  discretion,  deems  appropriate.  The maximum
        number  of  shares  available  for  issuance  under  the  Plan  shall be
        automatically  adjusted to the extent  necessary to reflect any dividend
        equivalents paid in the form of Common Stock.

        6.2.2 Covered Employees.  In no event shall the Award of any Participant
        who is a Covered Employee be adjusted  pursuant to Subsection  6.2(a) to
        the   extent  it  would   cause   such  Award  to  fail  to  qualify  as
        "performance-based compensation" under Section 162(m) of the Code.

ARTICLE 7 - EMPLOYEE STOCK OPTION PROGRAM

7.1 In General.  Awards may be granted to Key  Employees in the form of Employee
Stock  Options.  These  Employee  Stock  Options may be incentive  stock options
within the meaning of Section  422 of the Code or  non-qualified  stock  options
(i.e., stock options that are not incentive stock options),  or a combination of
both.  All  Awards  under the Plan  issued to Covered  Employees  in the form of
Employee Stock Options shall qualify as  "performance-based  compensation" under
Section 162(m) of the Code.

7.2 Terms and  Conditions of Stock  Options.  An Employee  Stock Option shall be
exercisable  in  whole  or in  such  installments  and at such  times  as may be
determined  by the  Committee.  The price at which Common Stock may be purchased
upon  exercise of an Employee  Stock  Option  shall be not less than 100% of the
closing price at which a share of Common Stock trades on the date of the grant's
Effective Date, or the next preceding trading day if such date was not a trading
date, on the primary securities exchange or quotation system on which the Common
Stock is then traded. Moreover, all Options shall expire not later than 10 years
from the


                                      -11-

<PAGE>



Effective Date of the grant. Employee Stock Options shall not be repriced, i.e.,
there shall be no grant of an  Employee  Stock  Option(s)  to a  Participant  in
exchange  for a  Participant's  agreement  to  cancellation  of a  higher-priced
Employee Stock Option(s) that was previously granted to such Participant.

7.3  Restrictions  Relating to Incentive  Stock Options.  Employee Stock Options
issued in the form of  incentive  stock  options  shall,  in  addition  to being
subject to the terms and  conditions of Section 7.2,  comply with Section 422 of
the Code.  Accordingly,  the aggregate fair-market value (determined at the time
the option was  granted)  of the Common  Stock with  respect to which  incentive
stock options are  exercisable  for the first time by a  Participant  during any
calendar  year  (under  this Plan or any other  plan of the  Company)  shall not
exceed $100,000 (or such other limit as may be required by the Code).  The price
at which  Common  Stock may be purchased  upon  exercise of an  incentive  stock
option  shall  not be less than  100% of the  closing  price at which a share of
Common  Stock  trades on the date of the  grant's  Effective  Date,  or the next
preceding  trading  day if such  date was not a  trading  date,  on the  primary
securities  exchange  or  quotation  system  on which the  Common  Stock is then
traded,  provided that in the case of an incentive stock option granted to a Key
Employee  who at the time of grant owns (as is defined in Section  424(d) of the
Code) stock of the Company or the  Subsidiaries  possessing more than 10% of the
total combined voting power of all classes of stock of the Company or any of the
Subsidiaries,  the price at which Common Stock may be purchased upon exercise of
such  incentive  stock option shall be not less than 110% of such price,  on the
Effective Date of the incentive  stock option's grant. In no event may the price
at which Common Stock may be purchased  upon  exercise of such  incentive  stock
option be less than the par value of the Common Stock subject to such  incentive
stock option. From the maximum number of shares available for issuance under the
Plan  under  Section  6.1,  the  number of shares of Common  Stock that shall be
available for incentive stock options granted under the Plan is 200,000.

7.4  Additional  Terms and  Conditions.  The Committee  may, by way of the Award
Notice or otherwise,  establish such other terms, conditions,  restrictions, and
limitations,  if any, of any Employee Stock Option Award,  provided they are not
inconsistent with the Plan.

7.5 Exercise. Upon exercise, the option price of an Employee Stock Option may be
paid in cash,  shares of Common Stock, a combination  of the foregoing,  or such
other  consideration as the Committee may deem appropriate.  The Committee shall
establish  appropriate methods for accepting Common Stock, whether restricted or
unrestricted,  and may impose such conditions as it deems appropriate on the use
of such Common Stock to exercise an Employee  Stock  Option.  Subject to Section
18.9,  Employee Stock Options  awarded under the Plan may be exercised by way of
any broker-assisted exercise program,  provided such program is available at the
time of the  Employee  Stock  Option's  exercise.  The  Committee  may  permit a
Participant to satisfy any amounts  required to be withheld under the applicable
Federal,  state and local tax laws,  in effect from time to time, by electing to
have the  Company  withhold  a  portion  of the  shares  of  Common  Stock to be
delivered for the payment of such taxes.



                                      -12-

<PAGE>



7.6  Nontransferability  of Employee  Stock  Options.  No Employee  Stock Option
granted pursuant to the Plan shall be transferable  otherwise than by will or by
the laws of  descent  and  distribution  or  pursuant  to a  qualified  domestic
relations order as defined by the Code. During the lifetime of an optionee,  the
Employee Stock Option shall be exercisable only by the optionee personally or by
the optionee's legal representative.

7.7 Maximum Award Payable.  Notwithstanding  any provision contained in the Plan
to the contrary,  the maximum  number of shares for which Employee Stock Options
may be granted  under the Plan to any one  Participant  for a  calendar  year is
20,000 shares of Common Stock.

ARTICLE 8 - STOCK APPRECIATION RIGHTS

8.1 In  General.  Awards  may be  granted  to  employees  in the  form of  stock
appreciation  rights  ("SARs").  An SAR may be granted  in tandem  with all or a
portion of a related  Employee Stock Option under the Plan ("Tandem  SARs"),  or
may be granted  separately  ("Freestanding  SARs").  A Tandem SAR may be granted
either at the time of the grant of the related  Employee  Stock Option or at any
time thereafter during the term of the Employee Stock Option. SARs shall entitle
the recipient to receive a payment equal to the  appreciation in market value of
a stated number of shares of Common Stock from the exercise  price to the market
value on the date of  exercise.  All  Awards  under the Plan  issued to  Covered
Employees   in  the  form  of  an  SAR  shall   qualify  as   "performance-based
compensation" under Section 162(m) of the Code.

8.2 Terms and  Conditions of Tandem SARs. A Tandem SAR shall be  exercisable  to
the extent,  and only to the extent,  that the related  Employee Stock Option is
exercisable,  and the  "exercise  price" of such an SAR (the base from which the
value of the SAR is measured at its  exercise)  shall be the option  price under
the related  Employee  Stock Option.  However,  at no time shall a Tandem SAR be
issued if the option price of its related Employee Stock Option is less than the
fair-market  value of the Common Stock,  as determined by the Committee,  on the
Effective Date of the Tandem SAR's grant. If a related  Employee Stock Option is
exercised  as to some or all of the shares  covered by the  Award,  the  related
Tandem SAR, if any, shall be cancelled automatically to the extent of the number
of shares  covered by the Employee  Stock Option  exercise.  Upon  exercise of a
Tandem SAR as to some or all of the shares  covered  by the Award,  the  related
Employee  Stock  Option shall be  cancelled  automatically  to the extent of the
number of shares  covered by such  exercise,  and such shares shall not again be
eligible for grant in  accordance  with Section 6.1.  Moreover,  all Tandem SARs
shall not expire later than 10 years from the Effective Date of the SAR's grant.

8.3 Terms and  Conditions  of  Freestanding  SARs.  Freestanding  SARs  shall be
exercisable  in  whole  or in  such  installments  and at such  times  as may be
determined by the Committee.  The exercise price of a Freestanding  SAR shall be
not less than 100% of the closing  price at which a share of Common Stock trades
on the date of the grant's  Effective Date, or the next preceding trading day if
such  date  was not a  trading  date,  on the  primary  securities  exchange  or
quotation  system  on which  the  Common  Stock is then  traded.  Moreover,  all
Freestanding  SARs shall not expire later than 10 years from the Effective  Date
of the Freestanding SAR's grant.


                                      -13-

<PAGE>




8.4 Deemed Exercise. The Committee may provide that an SAR shall be deemed to be
exercised at the close of business on the scheduled  expiration date of such SAR
if at such time the SAR by its terms remains  exercisable  and, if so exercised,
would result in a payment to the holder of such SAR.

8.5  Additional  Terms and  Conditions.  The Committee  may, by way of the Award
Notice or otherwise,  determine such other terms, conditions,  restrictions, and
limitations,  if any, of any SAR Award,  provided they are not inconsistent with
the Plan.

8.6  Nontransferability  of SARs.  No SAR granted  pursuant to the Plan shall be
transferable  otherwise than by will or by the laws of descent and  distribution
or  pursuant  to a qualified  domestic  relations  order as defined by the Code.
During the  lifetime of the  Participant  to whom the SAR was  granted,  the SAR
shall be  exercisable  only by such  Participant  personally  or by the holder's
legal representative.

8.7 Maximum Award Payable.  Notwithstanding  any provision contained in the Plan
to the  contrary,  the  maximum  number of shares  for which SARs may be granted
under the Plan to any one  Participant  for a calendar  year is 20,000 shares of
Common Stock.

ARTICLE 9 - PERFORMANCE RESTRICTED STOCK PROGRAM

9.1 Purpose.  The purposes of the Performance  Restricted Stock Program are: (a)
to promote the  interests  of the Company and its  shareholders  by  providing a
means to acquire a proprietary interest in the Company to selected Key Employees
who  are in a  position  to make a  substantial  contribution  to the  continued
progress  and  success  of the  Company;  (b) to attract  and  retain  qualified
individuals to serve as Employees in those positions;  (c) to enhance  long-term
performance of the Company by linking a meaningful  portion of the  compensation
of selected Key Employees to the  achievement  of specific  long-term  financial
objectives of the Company; and (d) to motivate and reward selected Key Employees
to undertake actions to increase the price of the Common Stock.

9.2 Eligibility.  Any Key Employee is eligible to participate in the Performance
Restricted Stock Program.  Within the first 90 days of a Performance  Cycle (or,
if longer,  within the maximum period allowed under Section 162(m) of the Code),
the Committee will select those Key Employees who will be Participants  for such
Performance Cycle. However, designation of a Key Employee as a Participant for a
Performance  Cycle shall not in any manner  entitle the  Participant  to receive
payment of an Award for the cycle.  The  determination as to whether or not such
Participant  becomes entitled to payment of an Award for such Performance  Cycle
shall be decided  solely in  accordance  with the  provisions of this Article 9.
Moreover,  designation  of a Key  Employee  as a  Participant  for a  particular
Performance  Cycle  shall not  require  designation  of such Key  Employee  as a
Participant  in any  subsequent  Performance  Cycle and  designation  of one Key
Employee  as a  Participant  shall  not  require  designation  of any  other Key
Employee as a Participant in such Performance  Cycle or in any other Performance
Cycle.



                                      -14-

<PAGE>



9.3 Description of Awards. Awards granted under the Performance Restricted Stock
Program provide  Participants with the opportunity to earn shares of Performance
Restricted Stock, subject to the terms and conditions of Section 9.6 below. Each
Award granted  under the Plan for a Performance  Cycle shall consist of a Target
Award  expressed as fixed number of shares of Performance  Restricted  Stock. In
the event the  Performance  Goals for the  Performance  Cycle are achieved,  the
Performance  Formula shall determine,  with regard to a particular  Participant,
what percentage of the Participant's Target Award for the Performance Cycle will
be earned.  All of the Awards  issued  under the  Performance  Restricted  Stock
Program to  Covered  Employees  are  intended  to qualify as  "performance-based
compensation" under Section 162(m) of the Code.

9.4 Procedure for Determining Awards.  Within the first 90 days of a Performance
Cycle (or, if longer,  within the maximum period allowed under Section 162(m) of
the Code), the Committee shall establish in writing for such  Performance  Cycle
the following:  the specific Performance Criteria that will be used to establish
the Performance  Goal(s),  the kind(s) and level(s) of the Performance  Goal(s),
whether  the  Performance   Goal(s)  is(are)  to  apply  to  the  Company,   PCA
International,  a Subsidiary,  or any one or more subunits of the foregoing, the
amount of the Target Award and the Performance Formula.

9.5     Payment of Awards.

        9.5.1 Condition to Receipt of Awards. Except as provided in Section 9.8,
        a Participant must be employed by the Company on the Performance Cycle's
        Award  Payment  Date to be  eligible  for an Award for such  Performance
        Cycle.

        9.5.2  Limitation.  A Participant  shall be eligible to receive an Award
        for a Performance Cycle only if:

                 9.5.2.1 the Performance Goals for such cycle are achieved; and

                 9.5.2.2  the  Performance   Formula  as  applied  against  such
                 Performance  Goals  determines  that all or some portion of the
                 Participant's  Target Award has been earned for the Performance
                 Period.

        9.5.3  Certification.  Following the completion of a Performance  Cycle,
        the Committee shall meet to review and certify in writing  whether,  and
        to what extent,  the Performance  Goals for the  Performance  Cycle have
        been achieved.  If the Committee  certifies that the  Performance  Goals
        have been achieved,  it shall, based upon application of the Performance
        Formula to the  Performance  Goals for such cycle,  also  calculate  and
        certify  in  writing  for  each   Participant  what  percentage  of  the
        Participant's  Target Award has been earned for the cycle. The Committee
        shall then determine the actual size of each Participant's Award for the
        Performance Cycle and, in so doing, shall apply Negative Discretion,  if
        and when it deems appropriate.



                                      -15-

<PAGE>



        9.5.4  Negative  Discretion.  In  determining  the  actual  size  of  an
        individual Award to be paid for a Performance  Cycle, the Committee may,
        through the use of Negative  Discretion,  reduce or eliminate the amount
        of the Award earned under the  Performance  Formula for the  Performance
        Cycle  if,  in its sole  judgment,  such  reduction  or  elimination  is
        appropriate.

        9.5.5 Timing of Award Payments.  The Awards granted by the Committee for
        a Performance  Cycle shall be paid to  Participants on the Award Payment
        Date for such Performance Cycle.

        9.5.6 New  Participants.  Participants  who are  employed by the Company
        after the  Committee's  selection of  Participants  for the  Performance
        Cycle,  as well as Key Employees who are selected by the Committee to be
        Participants  after such date,  shall,  in the event Awards are paid for
        the Performance  Cycle, only be entitled to a pro rata Award. The amount
        of the pro rata Award shall be determined by  multiplying  the Award the
        Participant  would  have  otherwise  been  paid if he or she had  been a
        Participant  for  the  entire  Performance  Cycle  by  a  fraction,  the
        numerator  of which is the number of full months he or she was  eligible
        to participate in the  Performance  Restricted  Stock Program during the
        Performance  Cycle and the  denominator  of which is the total number of
        full months in the Performance  Cycle. For purposes of this calculation,
        a partial  month of  participation  shall be  treated as a full month of
        participation   to  the  extent  a  Participant   participates   in  the
        Performance  Restricted Stock Program for 15 or more days of such month;
        and shall not be taken into  consideration to the extent the Participant
        participates in the Performance  Restricted  Stock Program for less than
        15 days of such month.

        9.5.7  Noncompetition.  No Participant shall receive payment of an Award
        if, subsequent to the commencement of the Performance Cycle and prior to
        the Award Payment Date for such cycle,  the  Participant  engages in the
        conduct prohibited under Section 13.3.

9.6 Performance  Restricted Stock:  Terms and Conditions.  Shares of Performance
Restricted Stock shall be subject to the following terms and conditions:

        9.6.1  Subject  to  the  provisions  of the  Plan  and  the  Performance
        Restricted  Stock Agreement  referred to in paragraph  9.6.4,  until the
        expiration  of the  Restriction  Period,  the  Participant  shall not be
        permitted to sell,  assign,  transfer,  pledge,  or  otherwise  encumber
        shares of Performance Restricted Stock.

        9.6.2  Except  as  provided  in this  Section  9.6  and the  Performance
        Restricted Stock Agreement,  the Participant shall have, with respect to
        the  shares of  Performance  Restricted  Stock,  all of the  rights of a
        shareholder  of  the  Company   holding  shares  of  the  Common  Stock,
        including, if applicable,  the right to vote the shares and the right to
        receive any cash  dividends.  If so  determined  by the Committee in the
        applicable Performance Restricted Stock Agreement,  dividends payable in
        Common Stock shall be paid in the form of Performance  Restricted  Stock
        on which such dividend was paid, held


                                      -16-

<PAGE>



        subject  to the  same  conditions  and  restrictions  of the  underlying
        Performance Restricted Stock.

        9.6.3  Except  to  the  extent  otherwise  provided  in  the  applicable
        Performance Restricted Stock Agreement, this Section 9.6.3, and Articles
        16 and 17, upon a  Participant's  termination  of  employment  during an
        unexpired Restriction Period, all shares still subject to such unexpired
        Restriction  Period held by that Participant  shall be forfeited by that
        Participant.  In  the  event  of  the  termination  of  employment  of a
        Participant because of death, Disability, Retirement, or for an Approved
        Reason, the unexpired Restriction Period(s) shall lapse as to a pro-rata
        portion of such  Performance  Restricted  Stock,  which pro-rata portion
        shall be equal to the portion of the  applicable  Restriction  Period(s)
        that has elapsed as of the date of such  termination of employment,  and
        such pro-rata  portion shall become free of all  restrictions and become
        fully vested and transferable.  The remaining portion of the Performance
        Restricted Stock for which the Restriction  Period has not expired shall
        be forfeited by the Participant.

        Notwithstanding   anything  contained  in  this  Section  9.6.3  to  the
        contrary,  as to  any  Participant  who,  on  the  date  of  his  or her
        termination of employment  because of death,  Disability,  Retirement or
        for an Approved Reason, holds any Performance  Restricted Stock that has
        not been  outstanding  for a  period  of at least  six  months  from the
        Effective Date of such Performance  Restricted Stock and who on the date
        of such  termination  is  required  to report  under  Section  16 of the
        Exchange Act, such Performance Restricted Stock shall not become free of
        restrictions,  vested,  and transferable  pursuant to this Section 9.6.3
        until the first  business day next  following the end of such  six-month
        period.

        9.6.4 Each Performance Restricted Stock award shall be confirmed by, and
        be subject to the terms of, a Performance Restricted Stock Agreement.

9.7 Performance Restricted Stock Certificates.  Shares of Performance Restricted
Stock shall be evidenced in such manner as the Committee  may deem  appropriate,
including book-entry registration or issuance of one or more stock certificates.
Any  certificate  issued in respect of shares of  Performance  Restricted  Stock
shall  be  registered  in the  name  of  such  Participant  and  shall  bear  an
appropriate  legend  referring  to  the  terms,  conditions,   and  restrictions
applicable to such Performance Restricted Stock,  substantially in the following
form:

        "The  transferability  of this  certificate  and  the  shares  of  stock
        represented  hereby are subject to the terms and  conditions  (including
        forfeiture)   of  the  PCA   International,   Inc.   Omnibus   Long-Term
        Compensation Plan and a Performance  Restricted Stock Agreement.  Copies
        of  such  Plan  and  Agreement  are  on  file  at  the  offices  of  PCA
        International,  Inc.,  815  Matthews-Mint  Hill  Road,  Matthews,  North
        Carolina 28105.

        The Committee may require that the  certificates  evidencing such shares
be held in custody by the  Company  until the  restrictions  thereon  shall have
lapsed and that, as a condition of any


                                      -17-

<PAGE>



Award of Performance  Restricted  Stock, the Participant  shall have delivered a
stock power,  endorsed in blank,  relating to the Common  Stock  covered by such
Award.

        If and when the applicable  Restriction  Period expires  without a prior
forfeiture of the Performance Restricted Stock, unlegended certificates for such
shares shall be  delivered to the  Participant  promptly  upon  surrender of the
legended certificates.

9.8  Termination  of  Employment  During  Performance  Cycle.  In  the  event  a
Participant's  employment  is  terminated  prior to an Award  Payment Date for a
Performance Cycle for any reason other than death, Disability, Retirement or for
an Approved Reason, all of such Participant's  Awards for such Performance Cycle
shall be forfeited.  In the event a  Participant  terminates  employment  due to
death, Disability,  or Retirement, or for an Approved Reason, prior to the Award
Payment Date for a Performance  Cycle, the Participant shall receive,  if Awards
are  paid  for  such  Performance  Cycle  and if he or  she  complies  with  the
requirements  of  Subsection  9.5.7  through the Award  Payment Date, a pro rata
Award.  The amount of the pro rata Award shall be determined by multiplying  the
Award the  Participant  would have  otherwise  been paid if he or she had been a
Participant  through  the  Award  Payment  Date for the  Performance  Cycle by a
fraction,  the  numerator  of which is the number of full months he or she was a
Participant  during such  Performance  Cycle and the denominator of which is the
total  number of full  months in the  Performance  Cycle.  For  purposes of this
calculation,  a partial month of  participation  shall: (1) be treated as a full
month  of  participation  to  the  extent  a  Participant  participates  in  the
Performance  Restricted Stock Program for 15 or more days of such month; and (2)
not be taken into  consideration  to the extent the Participant  participates in
the  Performance  Restricted  Stock Program for less than 15 days of such month.
Such pro rata  Award  shall be paid in the form of shares of Common  Stock,  not
subject to any restrictions, limitations or escrow requirements. In the event of
Disability,  or Retirement or termination for an Approved  Reason,  the pro rata
Award shall be paid directly to the  Participant  and, in the event of death, to
the Participant's estate.

9.9 Awards. On or promptly after the Award Payment Date for a Performance Cycle,
the Committee  shall issue to each  Participant the Award, in the form of shares
of  Performance  Restricted  Stock,  he or she has earned  for such  Performance
Cycle.  Such  shares of  Performance  Restricted  Stock shall be subject to such
terms, conditions,  limitations,  and restrictions of Section 9.6 and such other
as the Committee, in its sole judgment, determines.

9.10 Maximum Award Payable.  Notwithstanding any provision contained in the Plan
to the contrary, the Maximum Award Payable to any one Participant under the Plan
for a Performance Cycle is 5,000 shares of Performance Restricted Stock.

ARTICLE 10 - PERFORMANCE AWARD PROGRAM

10.1  Eligibility.  Only Key Employees shall be eligible to receive  Performance
Awards.  Within the first 90 days of a Performance Period (or, if longer, within
the maximum  period  allowed  under Section  162(m) of the Code),  the Committee
shall select those Key Employees

                                      -18-

<PAGE>



who will be Participants for such Performance Period. However,  designation of a
Key Employee as a Participant  for a Performance  Period shall not in any manner
entitle  the  Participant  to receive a  Performance  Award for the  Performance
Period. The entitlement of any Participant to payment of a Performance Award for
such  Performance  Period  shall  be  decided  solely  in  accordance  with  the
provisions  of this  Article 10.  Moreover,  designation  of a Key Employee as a
Participant for a particular Performance Period shall not require designation of
such Key Employee as a Participant in any  subsequent  Performance  Period,  and
designation of one Key Employee as a Participant  shall not require  designation
of any other Key Employee as a Participant in such Performance  Period or in any
other  Performance  Period.  All of the  Performance  Awards  issued  under  the
Performance  Award  Program  to Covered  Employees  are  intended  to qualify as
"performance-based compensation" under Section 162(m) of the Code.

10.2 Calculation of Performance  Incentive Base Salary. Within the first 90 days
of a Performance Period (or, if longer,  within the maximum period allowed under
Section 162(m) of the Code),  the Committee  shall  calculate the  Participant's
Performance Incentive Base Salary for the Performance Period then beginning. The
Performance  Incentive  Base  Salary  for any  Performance  Period  shall be the
Participant's  base  salary  as of the date  the  Performance  Goal(s)  for such
Performance Period is set by the Committee.  Once the Performance Incentive Base
Salary is determined,  the Performance Incentive Base Salary will not change for
that Performance Period.

10.3 Procedure for Determining Awards.  With regard to a particular  Performance
Period,  the Committee shall,  using its full  discretion,  select the length of
such Performance  Period.  Within the first 90 days of a Performance Period (or,
if longer,  within the maximum period allowed under Section 162(m) of the Code),
the Committee  shall  establish in writing for such  Performance  Period (i) the
specific  Performance  Criteria that will be used to establish  the  Performance
Goal(s)  for such  Performance  Period  and the  kind(s)  and  level(s)  of such
Performance Goal(s) and (ii) an award matrix detailing the Performance Award for
each  Participant  if such  Performance  Goals  are  attained.  The  amount of a
Participant's  Performance Award will be calculated from the Performance Formula
for the  Performance  Period,  which  Performance  Formula shall be equal to the
product of the  Participant's  Incentive Base Salary and the percentage  derived
from the award matrix.

10.4 Performance Awards. On the Award Payment Date for a Performance Period, the
Committee  shall  issue to each  Participant  the Award,  in the form of cash or
Common Stock, as the Committee may determine in its sole  discretion.  Shares of
Common  Stock  shall be  subject to such  terms,  conditions,  limitations,  and
restrictions as the Committee, in its sole judgment, determines.

10.5    Payment of Awards.

        10.5.1  Condition  to Receipt of Awards.  Except as provided in Sections
        10.6 and  Articles  16 and 17, a  Participant  must be  employed  by the
        Company on the  Performance  Period's  Award Payment Date to be eligible
        for an Award for such Performance Period.


                                      -19-

<PAGE>




        10.5.2  Limitation.  A Participant shall be eligible to receive an Award
        for a  Performance  Period only if: (i) the  Performance  Goals for such
        Performance  Period are achieved;  and (ii) the  Performance  Formula as
        applied  against  such  Performance  Goals  determines  that all or some
        portion of the Performance Award has been earned by that Participant for
        the Performance Period.

        10.5.3 Certification.  Following the completion of a Performance Period,
        the Committee shall meet to review and certify in writing  whether,  and
        to what extent,  the Performance  Goals for the Performance  Period have
        been achieved.  If the Committee  certifies that the  Performance  Goals
        have been achieved,  it shall, based upon application of the Performance
        Formula  to the  Performance  Goals for such  Performance  Period,  also
        calculate and certify in writing for each Participant what percentage of
        the Performance  Award has been earned for the Performance  Period.  The
        Committee shall then determine the size of each Participant's  Award for
        the Performance Period and, in so doing, shall apply Negative Discretion
        if and when it deems appropriate.

        10.5.4  Negative  Discretion.  In determining  the size of an individual
        Award to be paid for a Performance  Period,  the Committee may,  through
        the use of Negative  Discretion,  reduce or eliminate  the amount of the
        Award earned under the Performance  Formula for the  Performance  Period
        if,  in  its  sole   discretion,   such   reduction  or  elimination  is
        appropriate.

        10.5.5 Timing of Award Payments.  The Performance  Awards granted by the
        Committee for a Performance  Period shall be paid to  Participants on or
        promptly after the Award Payment Date for such Performance Period.

        10.5.6 New  Participants.  Participants  who commence  employment by the
        Company  after  the  Committee's   selection  of  Participants  for  the
        Performance  Period,  as well as Key  Employees  who are selected by the
        Committee to be Participants after such date, shall, in the event Awards
        are paid for the  Performance  Period,  be entitled to a pro rata Award.
        The amount of the pro rata Award shall be determined by multiplying  the
        Award the  Participant  would have  otherwise been paid if he or she had
        been a Participant for the entire Performance Period by a fraction,  the
        numerator  of which is the number of full months he or she was  eligible
        as a Participant to participate in the Performance  Award Program during
        the Performance  Period and the denominator of which is the total number
        of  full  months  in  the  Performance  Period.  For  purposes  of  this
        calculation, a partial month of participation shall: (i) be treated as a
        full month of participation to the extent a Participant  participates in
        the  Performance  Award  Program for 15 or more days of such month;  and
        (ii) not be taken  into  consideration  to the  extent  the  Participant
        participates in the  Performance  Award Program for less than 15 days of
        such month.

10.6  Termination  of  Employment  During  Performance  Period.  In the  event a
Participant's employment terminates because of death, Disability,  Retirement or
for an Approved Reason prior to the Award Payment Date for a Performance Period,
the Participant shall receive, if


                                      -20-

<PAGE>



Awards are paid for such Performance  Period,  through the Award Payment Date, a
pro rata Performance  Award. The amount of the pro rata Performance  Award shall
be determined by multiplying  the Performance  Award the Participant  would have
otherwise  been  paid if he or she had  been a  Participant  through  the  Award
Payment Date for the Performance Period by a fraction, the numerator of which is
the number of full months he or she was a  Participant  during such  Performance
Period and the  denominator  of which is the total  number of full months in the
Performance  Period.  For  purposes  of this  calculation,  a  partial  month of
participation  shall:  (1) be treated as a full  month of  participation  to the
extent a Participant  participates  in the  Performance  Award Program for 15 or
more days of such month;  and (2) not be taken into  consideration to the extent
the Participant  participates in the Performance  Award Program for less than 15
days of such month. Such pro rata Performance Award shall be paid in the form of
cash. In the event of death,  Disability,  Retirement or for an Approved Reason,
the pro rata Performance Award shall be paid directly to the Participant and, in
the event of death, to the Participant's estate, no more than 120 days after the
Award Payment Date for such  Performance  Period.  In the event a  Participant's
employment terminates for any reason other than death, Disability, Retirement or
an Approved  Reason,  such  Participant  shall have no right to any  Performance
Award for the  Performance  Period in which  such  Participant's  employment  is
terminated.

10.7 Maximum Award Payable.  Notwithstanding any provision contained in the Plan
to the contrary,  the maximum  Performance  Award payable to any one Participant
under the Plan for a calendar year is $100,000, or, in the event the Performance
Award is paid in shares of Common  Stock,  the  equivalent  Common  Stock  award
thereof,  based on the closing  price at which a share of Common Stock trades on
the date of the grant's  Effective  Date, or the next  preceding  trading day if
such  date  was not a  trading  date,  on the  primary  securities  exchange  or
quotation system on which the Common Stock is then traded.

ARTICLE 11 - PERFORMANCE UNITS

11.1 Grants. Awards may be granted in the form of performance units. Performance
units,  as that  term is used in this  Plan,  shall  refer  to Units  valued  by
reference to designated criteria  established by the Committee,  but performance
units shall not be payable in Common Stock.

11.2  Performance  Criteria.  Performance  units  shall  be  contingent  on  the
attainment during a Performance Period of certain  performance  objectives.  The
length of the  Performance  Period,  the  performance  objectives to be achieved
during the  Performance  Period,  and the  measure of whether and to what degree
such  objectives  have been  attained  shall be  conclusively  determined by the
Committee in the exercise of its absolute discretion. Performance objectives may
be revised by the Committee,  at such times as it deems  appropriate  during the
Performance Period, in order to take into consideration any unforeseen events or
changes in circumstances.

11.3  Additional  Terms and  Conditions.  The Committee may, by way of the Award
Notice or otherwise,  determine such other terms, conditions,  restrictions, and
limitations,  if any, of any Award of performance  units,  provided they are not
inconsistent with the Plan.


                                      -21-

<PAGE>




ARTICLE 12 - NONEMPLOYEE DIRECTOR OPTIONS

12.1 Eligible Awards. Only Nonemployee Directors are eligible to receive Formula
Options and Deferral  Options,  which shall be nonqualified  stock options (i.e.
options that are not incentive  stock options  within the meaning of Section 422
of the Code).

12.2    Formula Options.

        12.2.1 Each Nonemployee Director shall automatically  receive,  upon his
        or her initial  election or  appointment  as a Director,  subject to any
        subsequent  approval  by the  Company's  shareholders  required  by Rule
        16b-3,  an option to purchase  10,000  shares of Common Stock  ("Formula
        Options").

        12.2.2    Terms and Conditions of Formula Options

                  12.2.2.1  Exercise Price.  The price at which Common Stock may
                  be purchased  upon  exercise of a Formula  Option shall be not
                  less than 100% of the closing price at which a share of Common
                  Stock  traded on the date of the grant of the Formula  Option,
                  or the next preceding date if such date is not a trading date,
                  on the  primary  securities  exchange or  quotation  system on
                  which the Common  stock is then traded on the date of grant of
                  such Formula Options.

                  12.2.2.2  Vesting.  Subject  to  the  provisions  of  Sections
                  10.3.4.3 and  10.3.4.4,  after one (1) year from the Effective
                  date of such Formula Option,  such Formula Option shall become
                  exercisable  for all shares of Common Stock  covered  thereby;
                  provided  that in the event the  Service  of the  Non-employee
                  Director  holding such option  terminates  prior to the end of
                  such vesting period for reason other than death, Disability or
                  Retirement,  such option  shall be  forfeited  and shall lapse
                  immediately.

                  12.2.2.3 Term of  Exercisability.  Upon the termination of the
                  Service of a Nonemployee Director because of death, Disability
                  or Retirement,  the nonexercised  Formula Options held by such
                  Nonemployee  Director shall become immediately  exercisable as
                  to  100%  of the  Shares  of  Common  Stock  covered  thereby;
                  provided  that in the event the  Service  of the  Non-employee
                  Director  holding such option  terminates  prior to the end of
                  such vesting period for reason other than death, Disability or
                  Retirement,  such option  shall be  forfeited  and shall lapse
                  immediately.  Once any  portion  of a Formula  Option  becomes
                  exercisable,  it shall  remain  exercisable  for the lesser of
                  (10) ten years after the date of grant,  (2) one year from the
                  date  the   Participant   shall   cease,   by  reason  of  the
                  Participant's  death,  Disability  or  Retirement,   to  be  a
                  Nonemployee  Director,  or (3) three  months from the date the
                  Participant  shall  cease,  for any  reason  other  than  such
                  Participant's  death  or  Disability,   to  be  a  Nonemployee
                  Director;  provided,  however,  that if the Participant  shall
                  cease to be a Nonemployee


                                      -22-

<PAGE>



                  Director and then die or become  Disabled  within three months
                  thereafter,  the Formula Option shall remain  exercisable  for
                  one  year   after  the  date  of  the   Participant's   death.
                  Notwithstanding  any contrary  provision  in the Plan,  upon a
                  Change  in   Control,   no   additional   terms,   conditions,
                  restrictions,  or limitations shall be placed upon any Formula
                  Option  granted under this Article 12 and each Formula  Option
                  outstanding shall become immediately  exercisable as to all of
                  the shares of Common Stock covered thereby and shall be valued
                  and cashed  out on the basis of the  Change in  Control  Price
                  within 90 days of the  Change in  Control;  provided  that any
                  such options having an exercise price equal to or greater than
                  the Change in Control Price shall have a value of zero,  shall
                  be  cancelled,  and the owner thereof shall not be entitled to
                  any payment.

                  12.2.2.4 Exercise and Payment. Upon exercise, the option price
                  of a  Formula  Option  may be paid in cash,  shares  of Common
                  Stock,  a  combination   of  the  foregoing,   or  such  other
                  consideration  as the  Committee  may  deem  appropriate.  The
                  Committee  shall establish  appropriate  methods for accepting
                  Common  Stock,  whether  restricted or  unrestricted,  and may
                  impose such  conditions as it deems  appropriate on the use of
                  such  Common  Stock to  exercise  a stock  option.  Subject to
                  Section  18.9,  stock  options  awarded  under the Plan may be
                  exercised  by  way  of  a  broker-assisted  exercise  program,
                  provided such program is available at the time of the option's
                  exercise.  The Committee  may permit a Participant  to satisfy
                  any  amounts  required  to be  withheld  under the  applicable
                  federal, state and local tax laws in effect from time to time,
                  by  electing  to have the  Company  withhold  a portion of the
                  shares of Common Stock to be delivered for the payment of such
                  taxes.

                  12.2.2.5  Option  Agreements.  Each Award of a Formula  Option
                  under  this Plan  shall be  evidenced  by a written  agreement
                  signed by the Participant.

        12.2.3 The provisions of the formula contained in Subsections 12.2.1 and
        12.2.2 of this Plan  shall not be  altered  or  amended  more often than
        every six (6) months except as necessary to comply with the Code and the
        rules and regulations thereunder.

        12.2.4 The formula  contained in  Subsections  12.2.1 and 12.2.2 of this
        Plan is intended to comply with Rule  16b-3(c)(2)(ii)  promulgated under
        Section 16(b) of the Exchange Act.

12.3    Deferral Options.

        12.3.1 Election. Each year, at least six months prior to the date of the
        scheduled annual  shareholders'  meeting of PCA  International  (or, for
        Nonemployee  Directors whose Initial Election Date shall fall within the
        period of six months prior to such  scheduled  annual  meeting,  on said
        Initial Election Date),  each  Nonemployee  Director may, subject to any
        approval by the shareholders of the Company required by Rule 16b-3, make
        an


                                      -23-

<PAGE>



        irrevocable  election to receive, in lieu of all or any part of the cash
        compensation  to which such  member  would  otherwise  be  entitled as a
        member of the Board and any committee thereof (other than  reimbursement
        of expenses) for the period from the next scheduled annual shareholders'
        meeting  to the day  prior to the  following  annual  meeting,  Deferral
        Options; provided, however, that a Participant may make his or her first
        election on, or at any time prior to, his or her Initial  Election Date.
        An election made hereunder shall be effective,  beginning on the Initial
        Election  Date  or the  annual  meeting  dates  following  such  Initial
        Election  Date,  for the grant of such number of Deferral  Options as is
        determined  by the  Committee at the  Effective  Date to  constitute  an
        amount of Deferral Options  equivalent to the cash compensation  elected
        to  be  forgone.  In  making  such  determination  of  equivalency,  the
        Committee  shall rely upon the  Black-Scholes  option  pricing  model or
        other generally accepted method of pricing options.

        Each such  election  shall be in writing and shall be  delivered  to the
        Secretary of the Company. The Effective Date of any such Deferral Option
        shall be the date six months after such Nonemployee  Director's  Initial
        Election  Date  and,  for   subsequent   elections,   the  date  of  PCA
        International's annual shareholders' meeting following such elections.

        12.3.2    Terms and Conditions of Deferral Options.

                  12.3.2.1  Exercise Price.  The price at which Common Stock may
                  be purchased  upon exercise of a Deferral  Option shall be not
                  less than 100% of the closing price at which a share of Common
                  Stock trades on the date of the grant of the Deferral  Option,
                  or the next preceding date if such date is not a trading date,
                  on the  primary  securities  exchange or  quotation  system on
                  which the Common Stock is then traded.

                  12.3.2.2  Vesting.  Subject  to  the  provisions  of  Sections
                  12.3.2.3 and 10.3.4.4, after one (1) year, or such longer time
                  as the Committee shall  determine,  from the Effective date of
                  such  Deferral  Option,  such  Deferral  Option  shall  become
                  exercisable for all shares of Common Stock covered thereby.

                  12.3.2.3 Acceleration due to Termination of Service, Change in
                  Control.  If the  Service of any  Participant  ends during the
                  1-year  period for which cash  compensation  has been  waived,
                  such Participant's  rights in such Deferral Option shall be as
                  follows:

                                  12.3.2.3.1   Upon  the   termination  of  such
                                  Nonemployee   Director's  Service  because  of
                                  death,  Disability or  Retirement  during such
                                  1-year  period,   each  unexercised   Deferral
                                  Option held by that Nonemployee Director shall
                                  become  immediately  exercisable as to 100% of
                                  the shares of Common Stock covered thereby;



                                      -24-

<PAGE>



                                  12.3.2.3.2   Upon  the   termination  of  such
                                  Nonemployee  Director's  Service  during  such
                                  1-year period for any reason other than death,
                                  Disability  or  Retirement,  a portion  of the
                                  shares of Common Stock covered by the Deferral
                                  Option   thereby   shall  become   immediately
                                  exercisable as follows:

                                           12.3.2.3.2.1  The  shares  of  Common
                                           Stock  covered by a  Deferral  Option
                                           attributable to the election to forgo
                                           cash   compensation  for  the  1-year
                                           period  in which  such  Participant's
                                           Service  terminates shall be prorated
                                           and   such   Option    shall   become
                                           immediately exercisable to the extent
                                           of  that  portion  of the  shares  of
                                           Common Stock attributable to the time
                                           of Service during that 1-year period;
                                           and

                                           12.3.2.3.2.2 As to the balance of the
                                           shares of  Common  Stock  covered  by
                                           such Deferral Option for such 1- year
                                           period,  such  Deferral  Option shall
                                           lapse immediately.

                                  Notwithstanding  any contrary provision in the
                                  Plan, upon a Change in Control,  no additional
                                  terms,    conditions,     restrictions,     or
                                  limitations  shall be placed upon any Deferral
                                  Option granted under this Article 12, and each
                                  Deferral  Option   outstanding   shall  become
                                  immediately  exercisable  as  to  all  of  the
                                  shares of Common  Stock  covered  thereby  and
                                  shall be valued and cashed out on the basis of
                                  the Change in Control  Price within 90 days of
                                  the Change in Control;  provided that any such
                                  options  having an exercise  price equal to or
                                  greater than the Change in Control Price shall
                                  have a value of zero, shall be cancelled,  and
                                  the owner thereof shall not be entitled to any
                                  payment.

                         12.3.2.4 Term of Exercisability.  Once any portion of a
                         Deferral  Option becomes  exercisable,  it shall remain
                         exercisable only for the lesser of

                                           12.3.2.4.0.1  10 years after the date
                                           of grant  (or such  lesser  number of
                                           years   as   the   Committee    shall
                                           determine) or

                                           12.3.2.4.0.2  1-year (or such greater
                                           number  of  years  as  the  Committee
                                           shall determine) after the Service of
                                           a  Participant   terminates  for  any
                                           reason.  Subject to the provisions of
                                           Section  12.3.2.3.1,  if  applicable,
                                           each such  Deferral  Director  Option
                                           may be  exercised in whole or in part
                                           not  earlier  than 6 months  (or such
                                           longer  time as the  Committee  shall
                                           provide  in  the  written   agreement
                                           referred to

                                      -25-

<PAGE>



                                           in Section  12.3.2.6)  after the date
                                           of grant and shall expire on the date
                                           ten years after the date of grant, or
                                           such  earlier date as  determined  by
                                           the Committee.

                         12.3.2.5  Exercise  and  Payment.  Upon  exercise,  the
                         option price of a Deferral  Option may be paid in cash,
                         shares of Common Stock, a combination of the foregoing,
                         or such other  consideration  as the Committee may deem
                         appropriate.  The Committee shall establish appropriate
                         methods for accepting Common Stock,  whether restricted
                         or  unrestricted,  and may impose such conditions as it
                         deems  appropriate  on the use of such Common  Stock to
                         exercise a stock option. Subject to Section 18.9, stock
                         options  awarded under the Plan may be exercised by way
                         of a broker-assisted  exercise  program,  provided such
                         program  is  available  at the  time  of  the  option's
                         exercise.  The Committee  may permit a  Participant  to
                         satisfy any amounts  required to be withheld  under the
                         applicable federal,  state and local tax laws in effect
                         from  time to time,  by  electing  to have the  Company
                         withhold a portion of the shares of Common  Stock to be
                         delivered for the payment of such taxes.

                         12.3.2.6  Option  Agreements.  Each Award of a Deferral
                         Option  under this Plan shall be evidenced by a written
                         agreement signed by the Nonemployee Director.

           12.3.3  Rule  16b-3  Compliance.  The grant of  Deferral  Options  is
           intended  to comply in all  respects  with  Rule  16b-3(d)(1)  of the
           Exchange Act such that the grant of all Deferral Options issued under
           the Plan shall be exempt from Section 16(b) of the Exchange Act.

12.4  Nontransferability of Formula and Deferral Options. No Formula or Deferral
Option granted pursuant to the Plan shall be transferable otherwise than by will
or by the laws of descent and  distribution or pursuant to a qualified  domestic
relations order as defined by the Code. During the lifetime of an optionee,  the
Formula  Option and Deferral  Option shall be  exercisable  only by the optionee
personally or by the optionee's legal representative.

ARTICLE 13 - PAYMENT OF AWARDS

13.1 In General. In the absence of a Plan provision to the contrary,  payment of
Awards may, at the discretion of the Committee, be made in cash, Common Stock, a
combination  of cash and  Common  Stock,  or any other form of  property  as the
Committee  shall  determine.  In  addition,  payment of Awards may include  such
terms, conditions, restrictions, and limitations, if any, as the Committee deems
appropriate,  including, in the case of Awards paid in the form of Common Stock,
restrictions  on transfer and forfeiture  provisions;  provided,  however,  such
terms, conditions,  restrictions,  and limitations are not inconsistent with the
Plan. Further,


                                      -26-

<PAGE>



payment  of  Awards  may be made in the form of a lump sum or  installments,  as
determined by the Committee.

13.2 Termination of Employment. If employment with the Company of a Key Employee
who is a  Participant  terminates  for a reason  other than  death,  Disability,
Retirement,  or any Approved Reason,  unpaid Awards granted under Articles 7, 8,
9,  10 and  11,  including,  but  not by way of  limitation,  Awards  earned  or
exercised but not yet paid, all unpaid dividends and dividend  equivalents,  and
all interest  accrued on the foregoing  shall be cancelled or forfeited,  as the
case may be,  unless the  Participant's  Award Notice  provides  otherwise.  The
Committee shall,  notwithstanding  Sections 4.4 and 18.11 to the contrary,  have
the authority to promulgate  rules and regulations to determine the treatment of
an Award under the Plan in the event of the Key  Employee  Participant's  death,
Disability, Retirement or termination for an Approved Reason; provided, however,
in the case of Awards issued under the  Performance  Restricted  Stock  Program,
such rules and  regulations  are consistent with Section 9.8, and in the case of
Awards under the  Performance  Award  Program,  such rules and  regulations  are
consistent with Section 10.6.

13.3 Noncompetition.  As to all Awards made pursuant to Articles 7, 8, 9, 10 and
11, unless the Award Notice specifies otherwise, a Participant shall forfeit all
unpaid  Awards,  including,  but  not by way of  limitation,  Awards  earned  or
exercised but not yet paid, all unpaid  dividends and dividend  equivalents  and
all  interest,  if any,  accrued on the  foregoing if, (i) in the opinion of the
Committee,  the  Participant,  without the prior written consent of the Company,
engages  directly or indirectly  in any manner or capacity as principal,  agent,
partner, officer, director, stockholder, employee, or otherwise, in any business
or activity  competitive with the business conducted by PCA International or any
Subsidiary; (ii) at any time divulges to any person or any entity other than the
Company any trade secrets, methods, processes or the proprietary or confidential
information of the Company; or (iii) the Participant performs any act or engages
in any activity that the Committee  determines is inimical to the best interests
of the Company.  For purposes of this Section 13.3, a  Participant  shall not be
deemed a stockholder if the Participant's record and beneficial ownership amount
to not more than 5% of the  outstanding  capital stock of any company subject to
the periodic and other reporting requirements of the Exchange Act.

ARTICLE 14 - DIVIDEND AND DIVIDEND EQUIVALENT

           If an Award is granted in the form of a Restricted Stock Award, stock
option,  or Common Stock share, or in the form of any other  stock-based  grant,
the  Committee  may  choose,  at the time of the  grant of the Award or any time
thereafter  up to the time of the  Award's  payment,  to include as part of such
Award an entitlement to receive  dividends or dividend  equivalents,  subject to
such terms, conditions,  restrictions, and limitations, if any, as the Committee
may establish. Dividends and dividend equivalents shall be paid in such form and
manner  (i.e.,  lump sum or  installments)  and at such time(s) as the Committee
shall  determine.  All  dividends  or  dividend  equivalents  that  are not paid
currently may, at the Committee's  discretion,  accrue  interest,  be reinvested
into additional  shares of Common Stock or, in the case of dividends or dividend
equivalents credited in connection with performance shares, be credited


                                      -27-

<PAGE>



as additional performance shares and paid to the Participant if and when, and to
the extent  that,  payment is made  pursuant to such Award.  The total number of
shares available for grant under Section 6.1 shall not be reduced to reflect any
dividends or dividend  equivalents that are reinvested into additional shares of
Common Stock or credited as additional performance shares.

ARTICLE 15 - DEFERRAL OF AWARDS

           At the discretion of the Committee,  payment of any Award,  dividend,
or dividend equivalent, or any portion thereof, may be deferred by a Participant
until such time as the  Committee may  establish.  All such  deferrals  shall be
accomplished  by  the  delivery  of  a  written,  irrevocable  election  by  the
Participant prior to the time established by the Committee for such purpose,  on
a form  provided  by the  Company.  Further,  all  deferrals  shall  be  made in
accordance with administrative guidelines established by the Committee to ensure
that  such  deferrals  comply  with all  applicable  requirements  of the  Code.
Deferred payments shall be paid in a lump sum or installments,  as determined by
the Committee. Deferred Awards may also be credited with interest, at such rates
to be  determined by the Committee  and, with respect to those  deferred  Awards
denominated in the form of Common Stock, with dividends or dividend equivalents.

ARTICLE 16 - CHANGE IN OWNERSHIP

16.1  Background.  The  provisions of this Article 16 shall apply only to Awards
made  pursuant to Articles 7, 8, 9, 10 and 11 and shall not apply to Awards made
pursuant to Article 12.  Notwithstanding  any  provision  contained in the Plan,
including,  but not limited to,  Sections 4.4 and 18.11,  the provisions of this
Article  16  shall  control  over  any  contrary  provision.  Upon a  Change  In
Ownership:  (i) the terms of this Article 16 shall immediately become operative,
without  further  action or consent  by any  person or  entity;  (ii) all terms,
conditions, restrictions and limitations in effect on any unexercised, unearned,
unpaid and/or deferred Award, or any other outstanding  Award, shall immediately
lapse  as of  the  date  of  such  event;  (iii)  no  other  terms,  conditions,
restrictions  and/or  limitations  shall be imposed  upon any Awards on or after
such date, and in no  circumstance  shall an Award be forfeited on or after such
date; and (iv) except in those  instances  where a prorated Award is required to
be paid under this Article 16, all unexercised, unvested, unearned and/or unpaid
Awards or any other outstanding  Awards shall  automatically  become one hundred
percent (100%) vested immediately.

16.2 Dividends and Dividend Equivalents.  Upon a Change In Ownership, all unpaid
dividends and dividend  equivalents and all interest  accrued  thereon,  if any,
shall be treated and paid under this Article 16 in the identical manner and time
as the Award  under  which such  dividends  or  dividend  equivalents  have been
credited.  For  example,  if upon a Change In  Ownership,  an Award  under  this
Article  16 is to be  paid in a  prorated  fashion,  all  unpaid  dividends  and
dividend  equivalents  with respect to such Award shall be paid according to the
same formula used to determine the amount of such prorated Award.



                                      -28-

<PAGE>



16.3 Treatment of Performance  Units and  Performance  Awards.  Upon a Change In
Ownership,  any Participant in the Performance Award Program or Performance Unit
Program,  whether or not he or she is still  employed by the  Company,  shall be
paid, as soon as practicable but in no event later than 90 days after the Change
In  Ownership,  a pro  rata  Award  for each  Performance  Period  in which  the
Participant was selected to participate and during which the Change In Ownership
occurs ("Current Performance  Period").  The amount of such pro rata Award shall
be determined by annualizing (over the current  Performance Period) the level of
the applicable  Performance  Criteria for the Performance  Goal for such Current
Performance Period up to the end of the month preceding the Change In Ownership,
determining  the  Performance  Award  that  would  have  been  payable  for such
Performance  Period  had such  annualized  level  been the  actual  level of the
applicable  Performance  Criteria  for the  Performance  Goal for  such  Current
Performance  Period,  and multiplying such Performance  Award so determined by a
fraction,  the  numerator  of which  shall be the  number of full  months in the
Current  Performance Period prior to the date of the Change In Ownership and the
denominator of which shall be the total number of full months in the Performance
Period. For purposes of this calculation,  a partial month shall be treated as a
full month to the extent 15 or more days in such month have elapsed.

16.4 Treatment of Awards under  Performance  Restricted  Stock  Program.  Upon a
Change  In  Ownership,  any  Participant  of the  Performance  Restricted  Stock
Program,  whether or not he or she is still  employed by the  Company,  shall be
paid, as soon as practicable but in no event later than 90 days after the Change
In  Ownership,  a pro rata  Award  for  each  Performance  Cycle  in  which  the
Participant was selected to participate and during which the Change In Ownership
occurs.  The amount of the pro rata Award shall be determined by multiplying the
Target Award for such  Performance  Cycle for  Participants  by a fraction,  the
numerator of which shall be the number of full months in the  Performance  Cycle
prior to the date of the Change In Ownership and the  denominator of which shall
be the total  number of full months in the  Performance  Cycle.  For purposes of
this calculation, a partial month shall be treated as a full month to the extent
15 or more days in such month have elapsed.

16.5 Valuation of Awards. Upon a Change In Ownership,  all outstanding shares of
Common Stock,  Freestanding  SARs,  stock  options  (including  incentive  stock
options),  Restricted Stock Awards,  performance units and all other outstanding
stock-based  Awards  (including  those earned as a result of the  application of
Section 16.4 above and those granted by the Committee  pursuant to its authority
under Subsection 4.2(m) hereof),  shall be valued and cashed out on the basis of
the Change In Control  Price and shall be  cancelled;  provided that any Options
granted  under this Plan having an exercise  price equal to or greater  than the
Change in Control Price shall have a value of zero, shall be cancelled,  and the
owner thereof shall not be entitled to any payment.

16.6 Payment of Awards. Upon a Change In Ownership, any Participant,  whether or
not he or she is still employed by the Company,  shall be paid, in a single lump
sum cash  payment,  as soon as  practicable  but in no event  later than 90 days
after  the  Change In  Ownership,  all of his or her  shares  of  Common  Stock,
Freestanding SARs, stock options (including incentive stock options), Restricted
Stock Awards, Performance Awards and (including those earned as a result


                                      -29-

<PAGE>



of the  application  of Section  16.3 above)  performance  units,  and all other
outstanding  stock-based  Awards  (including  those  earned  as a result  of the
application of Section 16.4 above and those granted by the Committee pursuant to
its authority under Subsection 4.2(m) hereof) and all other outstanding Awards.

16.7  Deferred  Awards.  Upon a Change In  Ownership,  all Awards  deferred by a
Participant  under  Article 15 hereof,  but for which he or she has not received
payment as of such date, shall be paid in a single lump sum cash payment as soon
as  practicable,  but in no  event  later  than  90 days  after  the  Change  In
Ownership.  For purposes of making such  payment,  the value of all Awards which
are stock based shall be determined by the Change In Control Price.

16.8 Section 16 of the Exchange Act.  Notwithstanding anything contained in this
Article 16 to the contrary,  any  Participant  who, on the date of the Change In
Ownership,  holds  any stock  options  or  Freestanding  SARs that have not been
outstanding for a period of at least six months from their date of grant and who
on such date is required to report  under  Section 16 of the  Exchange Act shall
not be paid such an Award  until the  first day next  following  the end of such
six-month period.

16.9 Miscellaneous.  Upon a Change In Ownership,  (i) the provisions of Sections
13.2,  13.3 and 18.3 hereof shall  become null and void and of no further  force
and effect;  and (ii) no action,  including,  but not by way of limitation,  the
amendment,  suspension,  or termination of the Plan,  shall be taken which would
affect the rights of any  Participant  or the operation of the Plan with respect
to any Award to which the Participant  may have become entitled  hereunder on or
prior to the date of such action or as a result of such Change In Ownership.

ARTICLE 17 - CHANGE IN CONTROL

17.1 Background. Notwithstanding any provision contained in the Plan, including,
but not limited to,  Sections 4.4 and 18.11,  the  provisions of this Article 17
shall  control  over any contrary  provision  except with respect to Awards made
pursuant to Article 12 (as to which Article 12 this Article 17 shall not apply).
All Participants shall be eligible for the treatment afforded by this Article 17
if their employment  terminates  within two years following a Change in Control,
unless the termination is due to (i) death,  (ii) Disability,  (iii) Cause, (iv)
termination by the Participant other than for Good Reason, or (v) Retirement.

17.2  Vesting  and Lapse of  Restrictions.  If a  Participant  is  eligible  for
treatment under this Article 17, (i) all of the terms, conditions,  restrictions
and  limitations in effect on any of his or her  unexercised,  unearned,  unpaid
and/or  deferred  Awards  shall  immediately  lapse as of the date of his or her
termination of employment, (ii) no other terms, conditions,  restrictions and/or
limitations  shall be  imposed  upon any of his or her  Awards on or after  such
date,  and in no event shall any of his or her Awards be  forfeited  on or after
such  date;  and  (iii)  except in those  instances  where a  prorated  Award is
required  to be paid  under  this  Article  17,  all of his or her  unexercised,
unvested,  unearned and/or unpaid Awards shall automatically  become one hundred
percent (100%) vested immediately upon his or her termination of employment.


                                      -30-

<PAGE>




17.3  Dividends  and  Dividend  Equivalents.  If a  Participant  is eligible for
treatment under this Article 17, all of his or her unpaid dividends and dividend
equivalents and all interest accrued thereon,  if any, shall be treated and paid
under this Article 17 in the identical  manner and time as the Award under which
such dividends or dividend equivalents have been credited.

17.4  Treatment of Awards under the  Performance  Award Program and  Performance
Unit Program.  If a Participant is eligible for treatment under this Article 17,
for each Performance Period in which the Participant was selected to participate
and during  which his or her  termination  of  employment  occurs  ("Termination
Current Performance  Period"), he or she shall be considered to have earned and,
therefore,  be entitled to receive that  prorated  portion of the Award for such
Termination  Current Performance Period. The amount of such pro rata Award shall
be determined by assuming that the Performance Goal for such Termination Current
Performance  Period was attained at a level of 100% or the  equivalent  thereof,
determining  the  Performance  Award  that  would  have  been  payable  for such
Performance  Period had the Performance Goal been attained at a level of 100% or
the equivalent thereof,  and multiplying such Performance Award so determined by
a  fraction,  the  numerator  of which shall be the number of full months in the
Termination  Current  Performance  Period  prior  to the date of the  Change  In
Ownership and the  denominator of which shall be the total number of full months
in the Performance Period.

           The Participant shall be paid, as soon as practicable but in no event
later than 90 days after the date of his or her termination of employment, a pro
rata Award so determined, in cash.

17.5  Treatment of Awards  under  Performance  Restricted  Stock  Program.  If a
Participant  of  the  Performance  Restricted  Stock  Program  is  eligible  for
treatment under this Article 17, he or she shall be paid, as soon as practicable
but in no event later than 90 days after the date of his or her  termination  of
employment, a pro rata Award for each Performance Cycle in which the Participant
was selected to participate and during which the Change In Ownership occurs. The
amount of the pro rata Award shall be determined by multiplying the Target Award
for such Performance Cycle for such Participants by a fraction, the numerator of
which shall be the number of full months in the  Performance  Cycle prior to the
date of his or her  termination of employment and the denominator of which shall
be the total  number of full months in the  Performance  Cycle.  For purposes of
this calculation, a partial month shall be treated as a full month to the extent
15 or more days in such month have elapsed. To the extent Target Awards have not
yet been  established  for the  Performance  Cycle,  the  Target  Award  for the
immediately preceding Performance Cycle shall be used.

17.6 Valuation of Awards.  If a Participant is eligible for treatment under this
Article 17, his or her Award shall be valued and cashed out in  accordance  with
the provisions of Section 16.5.

17.7 Payment of Awards.  If a Participant  is eligible for treatment  under this
Article 17, he or she shall be paid, in a single lump sum cash payment,  as soon
as  practicable  but in no event later than 90 days after the date of his or her
termination of employment, all of his or her shares


                                      -31-

<PAGE>



of Common Stock,  Freestanding  SARs, stock options  (including  incentive stock
options),  Restricted Stock Awards, Performance Awards and performance units and
shares  (including  those earned as a result of the  application of Section 17.4
above),  all other outstanding  stock-based  Awards (including those earned as a
result of the  application  of  Section  17.5  above and  those  granted  by the
Committee  pursuant to its authority  under  Subsection  4.2(m)  hereof) and all
other outstanding Awards.

17.8  Deferred  Awards.  If a Participant  is eligible for treatment  under this
Article  17, all of his or her  deferred  Awards for which  payment has not been
received as of the date of his or her termination of employment shall be paid to
the Participant in a single lump sum cash payment as soon as practicable, but in
no event later than 90 days after the date of the Participant's termination. For
purposes of making such  payment,  the value of all Awards which are stock based
shall be determined by the Change In Control Price.

17.9 Section 16 of the Exchange Act.  Notwithstanding anything contained in this
Article  17 to the  contrary,  any  Participant  who,  on the date of his or her
termination of employment under the conditions  described in Section 17.1, holds
any stock  options or  Freestanding  SARs that have not been  outstanding  for a
period of at least six  months  from  their date of grant and who on the date of
such  termination  is required to report  under  Section 16 of the  Exchange Act
shall not be paid such Award until the first business day next following the end
of such six-month period.

17.10  Miscellaneous.  Upon a Change In Control,  (i) the provisions of Sections
13.2, 13.3 and 18.3 hereof shall become null and void and of no force and effect
insofar  as they  apply to a  Participant  who has  been  terminated  under  the
conditions described in Section 17.1 above, and (ii) no action,  including,  but
not by way of limitation, the amendment,  suspension or termination of the Plan,
shall be taken which would affect the rights of any Participant or the operation
of the Plan with respect to any Award to which the  Participant  may have become
entitled  hereunder on or prior to the date of the Change In Control or to which
he or she may become entitled as a result of such Change In Control.

17.11  Legal  Fees.  PCA  International  shall  pay all legal  fees and  related
expenses  incurred by a Participant in seeking to obtain or enforce any payment,
benefit or right he or she may be  entitled  to under the Plan after a Change In
Control; provided,  however, the Participant shall be required to repay any such
amounts to PCA  International  to the extent a court of  competent  jurisdiction
issues a final and non-appealable order setting forth the determination that the
position taken by the Participant was frivolous or advanced in bad faith.

ARTICLE 18 - MISCELLANEOUS

18.1  Nonassignability.  No Awards  rights  shall be  subject  in any  manner to
alienation,  anticipation, sale, transfer (except by will or the laws of descent
and distribution),  assignment, pledge, or encumbrance prior to payment pursuant
to the Plan.



                                      -32-

<PAGE>



18.2 Withholding Taxes. The Company shall be entitled to deduct from any payment
under  the  Plan,  regardless  of the form of such  payment,  the  amount of all
applicable  income and  employment  taxes  required by law to be  withheld  with
respect to such  payment or may  require the  Participant  to pay to it such tax
prior to and as a condition of the making of such payment.  In  accordance  with
any applicable administrative guidelines it establishes, the Committee may allow
a Participant  to pay the amount of taxes required by law to be withheld from an
Award by  withholding  from any payment of Common  Stock due as a result of such
Award,  or by permitting the  Participant  to deliver to the Company,  shares of
Common Stock having a fair-market  value, as determined by the Committee,  equal
to the amount of such required withholding taxes.

18.3 Amendments to Awards.  The Committee may at any time unilaterally amend any
unexercised, unearned, or unpaid Award, including, but not by way of limitation,
Awards  earned but not yet paid, to the extent it deems  appropriate;  provided,
however,  that any such amendment  which,  in the opinion of the  Committee,  is
adverse to the Participant shall require the Participant's consent.

18.4 Regulatory  Approvals and Listings.  Notwithstanding  anything contained in
this Plan to the  contrary,  the Company  shall have no  obligation  to issue or
deliver  certificates of Common Stock evidencing Stock Awards or any other Award
resulting  in the  payment of Common  Stock  prior to (i) the  obtaining  of any
approval  from any  governmental  agent  which the  Company  shall,  in its sole
discretion,  determine to be necessary or advisable,  (ii) the admission of such
shares to listing on the stock  exchange on which the Common Stock may be listed
and (iii) the  completion of any  registration  or other  qualification  of said
shares  under any state or Federal law or ruling of any  governmental  body that
the  Company  shall,  in its  sole  discretion,  determine  to be  necessary  or
advisable.

18.5 No Right to Continued Employment or Grants. Participation in the Plan shall
not give any Employee any right to remain in the employ of PCA  International or
any  Subsidiary.  PCA  International,  or,  in the  case  of  employment  with a
Subsidiary, the Subsidiary,  reserves the right to terminate any Employee at any
time.  Further,  the  adoption  of this  Plan  shall  not be  deemed to give any
Employee or any other individual any right to be selected as a Participant or to
be granted an Award.

18.6  Amendment/Termination.  The Committee may suspend or terminate the Plan at
any time with or without prior notice. In addition, the Committee may, from time
to time and with or without prior notice,  amend the Plan in any manner, but may
not without shareholder approval adopt any amendment that would require the vote
of the shareholders of PCA International  pursuant to Section 16 of the Exchange
Act or Section 162(m) of the Code,  but only insofar as such  amendment  affects
Covered Employees.

18.7  Governing  Law. The Plan shall be governed by and  construed in accordance
with the laws of the State of North Carolina, except as superseded by applicable
Federal Law.



                                      -33-

<PAGE>


18.8 No Right,  Title, or Interest in Company Assets.  No Participant shall have
any rights as a shareholder as a result of  participation  in the Plan until the
date of issuance of a stock  certificate  in his or her name and, in the case of
restricted  shares of Common Stock,  such rights are granted to the  Participant
under the Plan.  To the extent any person  acquires a right to receive  payments
from the Company under the Plan, such rights shall be no greater than the rights
of an unsecured  creditor of the Company and the Participant  shall not have any
rights in or  against  any  specific  assets of the  Company.  All of the Awards
granted under the Plan shall be unfunded.

18.9  Section  16 of the  Exchange  Act.  In  order to avoid  any  Exchange  Act
violations, the Committee may, from time to time, impose additional restrictions
upon an  Award,  including  but  not  limited  to,  restrictions  regarding  tax
withholdings and restrictions  regarding the  Participant's  ability to exercise
Awards under any broker-assisted exercise program.

18.10 No Guarantee of Tax Consequences. No person connected with the Plan in any
capacity,  including, but not limited to, PCA International and its Subsidiaries
and their directors,  officers,  agents and employees makes any  representation,
commitment, or guarantee that any tax treatment,  including, but not limited to,
Federal,  state  and  local  income,  estate  and  gift tax  treatment,  will be
applicable  with respect to amounts  deferred  under the Plan, or paid to or for
the benefit of a Participant  under the Plan,  or that such tax  treatment  will
apply to or be available to a  Participant  on account of  participation  in the
Plan.

18.11  Compliance with Section 162(m).  If any provision of the Plan, other than
the application of those contained in Articles 17 or 18 hereof,  would cause the
Awards  granted  to a  Covered  Person  not  to  qualify  as  "performance-based
compensation"  under Section 162(m) of the Code, that  provision,  insofar as it
pertains to the Covered  Person,  shall be severed from, and shall be deemed not
to be a part of this Plan, but the other provisions  hereof shall remain in full
force and effect.

18.12  Other  Benefits.  No Award  granted  under the Plan  shall be  considered
compensation for purposes of computing benefits under any retirement plan of the
Company  nor affect any  benefits  or  compensation  under any other  benefit or
compensation plan of the Company now or subsequently in effect.



                                      -34-

<PAGE>










                                                                   EXHIBIT 11


                    PCA INTERNATIONAL, INC., AND SUBSIDIARIES
                    COMPUTATION OF PRIMARY AND FULLY DILUTED
                            EARNINGS PER COMMON SHARE

<TABLE>
<CAPTION>


                                                                                           Three Months Ended
                                                                                -----------------------------------------
                                                                                 April 28, 1996          April 30, 1995
                                                                                ------------------       ----------------
<S>                                                                             <C>                    <C>  

PRIMARY EARNINGS PER COMMON SHARE:
   EARNINGS APPLICABLE TO COMMON STOCK:

     Net income...............................................................         $1,138,778             $  851,001
                                                                                ==================       ================

   COMPUTATION OF COMMON SHARES AND COMMON
     EQUIVALENT SHARES:
       Weighted average number of common shares...............................          7,468,386              8,109,410
       Dilutive effect of stock options.......................................            400,093                371,452
                                                                                ------------------       ----------------
       Weighted average number of common shares after
         dilutive effect...............................................                 7,868,479              8,480,862
                                                                                ==================       ================

   EARNINGS PER COMMON SHARE AND COMMON
     EQUIVALENT SHARE:

       Net income.............................................................     $         0.14          $        0.10
                                                                                ==================       ================

FULLY DILUTED EARNINGS PER COMMON SHARE:
   EARNINGS APPLICABLE TO COMMON STOCK:

       Net income.............................................................         $1,138,778             $  851,001
                                                                                ==================       ================

   COMPUTATION OF COMMON SHARES AND COMMON
     EQUIVALENT SHARES:
       Weighted average number of common shares outstanding...................          7,468,386              8,109,410
       Dilutive effect of stock options.......................................            563,843                413,919
                                                                                ------------------       ----------------
       Weighted average number of common shares
         outstanding as adjusted.........................................               8,032,229              8,523,329
                                                                                ==================       ================

   EARNINGS PER COMMON SHARE AND COMMON
     EQUIVALENT SHARE ASSUMING FULL DILUTION:

         Net income...........................................................     $         0.14          $        0.10
                                                                                ==================       ================

</TABLE>


<TABLE> <S> <C>


<PAGE>


<ARTICLE> 5
       
   <S>                                                      <C>
   <PERIOD-TYPE>                                          3-MOS
   <FISCAL-YEAR-END>                                 FEB-2-1997
   <PERIOD-START>                                   JAN-28-1996
   <PERIOD-END>                                     APR-28-1996
   <CASH>                                               839,587
   <SECURITIES>                                               0
   <RECEIVABLES>                                     12,481,555
   <ALLOWANCES>                                       1,397,319
   <INVENTORY>                                        2,979,414
   <CURRENT-ASSETS>                                  17,604,087
   <PP&E>                                            89,042,303
   <DEPRECIATION>                                    47,046,827
   <TOTAL-ASSETS>                                    60,817,909
   <CURRENT-LIABILITIES>                             22,385,637
   <BONDS>                                                    0
                                         0
                                                   0
   <COMMON>                                           1,488,815
   <OTHER-SE>                                                 0
   <TOTAL-LIABILITY-AND-EQUITY>                      60,817,909
   <SALES>                                           36,087,986
   <TOTAL-REVENUES>                                  36,087,986
   <CGS>                                             27,285,557
   <TOTAL-COSTS>                                     27,285,557
   <OTHER-EXPENSES>                                           0
   <LOSS-PROVISION>                                           0
   <INTEREST-EXPENSE>                                    18,547
   <INCOME-PRETAX>                                    1,992,642
   <INCOME-TAX>                                         853,864
   <INCOME-CONTINUING>                                1,138,778
   <DISCONTINUED>                                             0
   <EXTRAORDINARY>                                            0
   <CHANGES>                                                  0
   <NET-INCOME>                                       1,138,778
   <EPS-PRIMARY>                                           0.14
   <EPS-DILUTED>                                           0.14
        







</TABLE>


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