LANCER CORP /TX/
S-8, 1997-09-25
AIR-COND & WARM AIR HEATG EQUIP & COMM & INDL REFRIG EQUIP
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As Filed with the Securities              Registration No.33-________
and Exchange Commission on
September 25, 1997.

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                    ----------------------------------------

                                  F O R M S - 8
                             REGISTRATION STATEMENT
                        Under the Securities Act of 1933

                               Lancer Corporation
- -------------------------------------------------------------------------------
               (Exact name of issuer as specified in its charter)

                 Texas                                          74-1591073
- -------------------------------------------------------------------------------
(State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                          Identification Number)

 235 West Turbo, San Antonio, Texas                                78216
- -------------------------------------------------------------------------------
(Address of Principal Executive Office)                         (Zip Code)


                              Stock Incentive Plan
- -------------------------------------------------------------------------------
                            (Full title of the Plans)

                               Alfred A. Schroeder
                    235 West Turbo, San Antonio, Texas 78216
- -------------------------------------------------------------------------------
                     (Name and address of agent for service)

                                 (210) 524-1100
- -------------------------------------------------------------------------------
          (Telephone number, including area code, of agent for service)

<TABLE>
<CAPTION>

                         Calculation of Registration Fee
- ------------------------------------------------------------------------------------------------------------
                                            Proposed               Propose maximum
Title of securities      Amount to be       maximum offering       aggregate offering       Amount of
to be registered         registered         price per unit         price                    registration fee
- ------------------------------------------------------------------------------------------------------------
<S>                        <C>               <C>                    <C>                     <C>
Common Stock
$.01 par value             (1)900,000        (2) $14.75             (2) $13,275,000         (2)$4,022.73
- ------------------------------------------------------------------------------------------------------------
</TABLE>

(1) This  Registration  Statement also covers such additional  number of shares,
presently undeterminable,  as may become issuable under the Plan in the event of
Common  Stock  dividends,   Common  Stock  splits,   mergers,   reorganizations,
split-ups, combinations, recapitalizations or other changes in Common Stock.

(2)  Estimated  solely  for the  purpose of  calculating  the  registration  fee
pursuant to Rule 457(g).


<PAGE>

PART I   INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

Item 1. Plan Information


     Omitted  pursuant to Rule 424  promulgated  by the  Securities and Exchange
Commission (the Commission)  pursuant to the Securities Exchange Act of 1934, as
amended (the 1934 Act).

Item 2.  Registrant Information and Employee Plan Annual Information

     Omitted pursuant to Rule 424 promulgated by the Commission  pursuant to the
1934 Act.













                                       2

<PAGE>


PART II  INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference

     The  following  documents  filed by  Lancer  Corporation  (hereinafter  the
Company or the  Registrant)  with the Commission are  incorporated in and made a
part of this  Registration  Statement  by  reference:  Item  1,  Description  of
Registrant s Securities to be Registered,  of Form 8-A dated September 16, 1985;
Annual  Report  on Form  10-K for the  fiscal  year  ended  December  31,  1996;
Quarterly  Report  on Form  10-Q for the  quarter  ended  March  31,  1997;  and
Quarterly Report on Form 10-Q for the quarter ended June 30, 1997.

     All documents  subsequently  filed by the  Registrant  pursuant to Sections
13(a),  13(c), 14, and 15(d) of the 1934 Act after the date of this Registration
Statement, and prior to the filing of a post-effective amendment which indicates
that all securities  offered have been sold or which  deregisters all securities
then remaining  unsold,  shall be deemed to be incorporated by reference in this
Registration  Statement  and to be a part thereof from the date of the filing of
such documents.

Item 4. Description of Securities

         Non-applicable.

Item 5. Interests of Named Experts and Counsel

         Non-applicable.

Item 6. Indemnification of Directors and Officers

     Article 2.02(16) of the Texas Business  Corporation Act (the TBCA) empowers
the  Company  to  indemnify  directors,  officers,  employees  and agents of the
Company  and to purchase  liability  insurance  for those  persons to the extent
permitted by Article 2.02-1 of the TBCA.

     Article  2.02-1  of the  TBCA  in  part  provides  that a  corporation  may
indemnify its officers and directors for any liability if it is determined  that
such officer or director (i) conducted  himself in good faith,  (ii)  reasonably
believed,  in the case of  conduct  in his  official  capacity  as an officer or
director,  that his conduct was in the  corporation s best interest,  and in all
other cases, that his conduct was at least not opposed to the corporation s best
interest,  and (iii) in the case of any criminal  proceeding,  had no reasonable
cause to believe that his conduct was  unlawful.  These  determinations  must be
made (i) by a majority  vote of a quorum  consisting of the directors who at the
time of the vote are not named defendants or respondents in the proceeding, (ii)
if such a quorum  cannot be obtained,  by a majority  vote of a committee of the
Board of  Directors,  designated  to act in the matter by a majority vote of all
directors,  consisting  solely of two or more  directors who, at the time of the
vote,  are not named  defendants  or  respondents  in the  proceeding,  (iii) by
special legal  counsel  selected by the Board of Directors or a committee of the
Board by a vote as set forth in (i) or (ii) above,  or, if such a quorum  cannot
be obtained and such a committee vote cannot be established,  by a majority vote
of all directors, or (iv) by the shareholders in a vote that excludes the shares
that are held by directors and officers who are named  defendants or respondents
in the proceeding.

                                       3
<PAGE>

     Under  Article  2.02-1  of  the  TBCA,  an  officer  or a  director  may be
indemnified against judgments,  penalties  (including excise and similar taxes),
fines, settlements,  and reasonable expenses actually incurred by the officer or
director in connection  with the  proceeding,  but if the officer or director is
found liable to the  corporation  or is found liable on the basis that  personal
benefit was improperly received by the officer or director,  the indemnification
(i) is  limited to  reasonable  expenses  actually  incurred  by the  officer or
director  in  connection  with the  proceeding,  and (ii)  shall  not be made in
respect of any proceeding in which the officer or director shall have been found
liable for willful or intentional  misconduct in the  performance of his duty to
the corporation. The termination of a proceeding by judgment, order, settlement,
or conviction, or upon a plea nolo contendere or its equivalent is not of itself
determinative  that the officer or director  did not meet the  requirements  set
forth above. An officer or director shall be deemed to have been found liable in
respect of any claim,  issue or matter only after the officer or director  shall
have been so adjudged by a court of competent  jurisdiction  after exhaustion of
all appeals therefrom.

     Article 2.02-1 of the TBCA authorizes a corporation to pay or reimburse the
reasonable  expenses  incurred by an officer or director in advance of the final
disposition of such proceeding if the corporation receives a written affirmation
by the officer or director of his good faith belief that he has met the standard
of conduct  necessary for  indemnification  as well as a written  undertaking to
repay the amount paid by the corporation if it is ultimately determined that the
officer  or  director  has not  met the  requirements  for  indemnification.  In
addition,  Article  2.02-1 of the TBCA empowers a  corporation  to indemnify and
advance reasonable  expenses to an employee,  agent and certain other persons to
the same extent it may indemnify in advance  expenses to officers and directors.
Finally,  Article  2.02-1 of the TBCA  empowers a  corporation  to purchase  and
maintain  insurance  on behalf of  directors,  officers,  employees,  agents and
certain  other  persons  against any  liability  asserted  against such persons,
whether or not the  corporation  would have the power to indemnify  such persons
against that liability under Article 2.02-1 of the TBCA.

     Under the Company s Bylaws,  the Company  shall,  to the fullest  extent to
which it is empowered to do so by the TBCA or any other  applicable  laws as may
from  time to  time  be in  effect,  indemnify  any  person  who  was,  is or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding, whether civil, criminal, administrative or investigative, by
reason of the fact that he is or was a director  or officer of the Company or is
or was serving at the request of the Company as a director or officer of another
corporation,  partnership, joint venture, trust or other enterprise, against all
expenses  (including  court  costs and  attorneys  fees),  judgments,  fines and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding,  provided it is determined in accordance
with  applicable  law that he acted in good faith and in a manner he  reasonably
believed to be in or not opposed to the best interests of the Company.  Expenses
may be  advanced  by the  Company  in  advance  of the  final  disposition  of a
proceeding upon the receipt of an undertaking by him to repay such amount unless
it is ultimately  determined he is entitled to indemnification.  Further,  under
the  Company s Bylaws  the Board of  Directors  has the  power to  purchase  and
maintain  insurance  on behalf of any person who is or was a director,  officer,
employee or agent of the Corporation, or is or was serving at the request of the
Corporation as a director,  officer,  employee or agent of another  corporation,
partnership,  joint venture,  trust or other  enterprise,  against any liability
asserted  against him and incurred by him in any such capacity or arising out of
his status as such, whether or not the Company would have the power to indemnify
him against such liability under the Company s Bylaws.

                                       4
<PAGE>

Item 7.  Exemption from Registration Claimed

     On April 1, 1997,  the  Company  issued  81,888  shares of Common  Stock to
Applied  Beverage Systems (1990) Ltd. (ABS) in exchange for all of its assets in
reliance on Section 4(2) of the Securities  Act of 1933, as amended.  On July 8,
1997, a  three-for-two  stock split in the form of a stock  dividend was paid by
the Company on all of its outstanding  Common Stock,  resulting in an additional
40,944 shares of Common Stock issued to ABS.

Item 8.  Exhibits

           *4.1    The Company s Articles of Incorporation, with Amendments.
           *4.2    The Company s Bylaws, with Amendments.
            4.3    The Stock Incentive Plan.
            5.1    Opinion of Matthews & Branscomb.
           23.1    Consent of KPMG Peat Marwick, LLP.
           23.2    Consent of Matthews & Branscomb, P.C. is included in their
                    opinion filed as Exhibit 5.1 of this Registration Statement.
        -------------

     *These  exhibits are  incorporated by reference to the same exhibits to the
Registrant s  Registration  Statement  No.  33-55776  filed on Form S-8 with the
Securities and Exchange Commission on December 16, 1992.

Item 9.  Undertakings

         (a)   The undersigned Registrant hereby undertakes:

               (1)  To file,  during  any  period  in which  offers or sales are
                    being made, a post-effective  amendment to this registration
                    statement:

                    (i)  To include any prospectus  required by Section 10(a)(3)
                         of the  Securities  Act of 1933,  as amended  (the 1933
                         Act);

                                       5
<PAGE>

                    (ii) To  reflect  in the  prospectus  any  facts  or  events
                         arising  after the effective  date of the  registration
                         statement (or the most recent post-effective  amendment
                         thereof)  which,  individually  or  in  the  aggregate,
                         represents a fundamental  change in the information set
                         forth in the registration statement;

                    (iii)To include any  material  information  with  respect to
                         the plan of  distribution  not previously  disclosed in
                         the  registration  statement or any material  change to
                         such information in the registration statement;

                         Provided,   however,   that  paragraphs  (a)(1)(i)  and
                    (a)(1)(ii) do not apply if the registration  statement is on
                    Form  S-3 or Form  S-8 and the  information  required  to be
                    included in a  post-effective  amendment by those paragraphs
                    is contained in periodic  reports filed by the  registration
                    pursuant to Section 13 or Section 15(d) of the 1934 Act that
                    are incorporated by reference in the registration statement.

                         (2) That, for the purpose of determining  any liability
                    under the 1933 Act, each such post-effective amendment shall
                    be deemed to be a new registration statement relating to the
                    securities  offered  therein,   and  the  offering  of  such
                    securities  at that time  shall be deemed to be the  initial
                    bona fide offering thereof.

                         (3)  To  remove  from   registration   by  means  of  a
                    post-effective   amendment  any  of  the  securities   being
                    registered  which remain  unsold at the  termination  of the
                    offering.

     (b) The  undersigned  Registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the 1933 Act, each filing of the  Registrant s
annual  report  pursuant to Section 13(a) or Section 15(d) of the 1934 Act (and,
where  applicable,  each  filing of an  employee  benefit  plan s annual  report
pursuant to Section 15(d) of the 1934 Act) that is  incorporated by reference in
the registration  statement shall be deemed to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     (c) The undersigned  Registrant hereby undertakes to deliver or cause to be
delivered with the  prospectus,  to each employee to whom the prospectus is sent
or given,  the latest annual report to security  holders that is incorporated by
reference  in  the  prospectus  and  furnished   pursuant  to  and  meeting  the
requirements  of Rule 14(a)-3 or Rule  14(c)-3  under the 1934 Act;  and,  where
interim  financial  information  required  to  be  presented  by  Article  3  of
Regulation S-X are not set forth in the prospectus,  to deliver,  or cause to be
delivered  to each person to whom the  prospectus  is sooner  given,  the latest
quarterly  report  that  is  specifically   incorporated  by  reference  in  the
prospectus to provide such interim financial information.

         (d) Insofar as indemnification  for liabilities  arising under the 1933
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Registrant  pursuant to the TBCA, the Registrant s  Articles of Incorporation or
the Registrant s  Bylaws, or otherwise,  the Registrant has been advised that in
the opinion of the Commission such  indemnification  is against public policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
Registrant  of expenses  incurred or paid by  director,  officer or  controlling
person  of the  Registrant  the  successful  defense  of  any  action,  suit  or
proceeding)  as  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the  opinion  of its  counsel,  the  matter  has  been  settled  by  controlling
precedent, submit to a court of appropriate jurisdiction the question of whether
such  indemnification by it is against the public policy as expressed in the Act
and will be governed by the final adjudication of such issue.

                                       6
<PAGE>

                                   SIGNATURES

         The Registrant.  Pursuant to the  requirements of the Securities Act of
1933, the Registrant certifies that it has reasonable grounds to believe that it
meets all of the  requirements  for filing on Form S-8 and has duly  caused this
registration statement to be signed on its behalf by the undersigned,  thereunto
duly  authorized,  in the City of San Antonio,  State of Texas, on September 17,
1997.

                                                  REGISTRANT:
                                                  LANCER CORPORATION



                                                   By: /s/John P. Herbots
                                                   Name: John P. Herbots
                                                   Title: Vice President-Finance




         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and as of the date indicated.


September 17, 1997                                   /s/ Alfred A. Schroeder
- ----------------------------------------------------------------------------
Date                              Alfred A. Schroeder, Chairman of the Board


September 17, 1997                                   /s/ George F. Schroeder
- ----------------------------------------------------------------------------
Date                                   George F. Schroeder, President, Chief
                                              Executive Officer and Director


                                       7
<PAGE>

September 17, 1997                                       /s/ John P. Herbots
- ----------------------------------------------------------------------------
Date                                John P. Herbots, Vice President-Finance,
                                           Secretary, Treasurer and Director


September 17, 1997                                     /s/ Walter J. Biegler
- ----------------------------------------------------------------------------
Date                                             Walter J. Biegler, Director


September 17, 1997                                        /s/ Jean M. Braley
- ----------------------------------------------------------------------------
Date                                                Jean M. Braley, Director


September 17, 1997                                     /s/ Charles K. Clymer
- ----------------------------------------------------------------------------
Date                                             Charles K. Clymer, Director


September 17, 1997                                      /s/ Michael E. Smith
- ----------------------------------------------------------------------------
Date                                              Michael E. Smith, Director



                                       8

<PAGE>


                               REOFFER PROSPECTUS



     After giving effect to two  three-for-two  stock splits and an amendment of
the Stock Incentive Plan by the Shareholders of Lancer  Corporation (the Company
or Lancer) on May 22,  1997,  to  increase  the number of shares  available  for
issuance under the Stock  Incentive  Plan,  this  Prospectus  relates to 900,000
shares of the Common  Stock,  par value $.01 per share  (Common  Stock),  of the
Company, to be acquired by the Selling  Shareholders (as defined below) upon the
exercise of the options  granted under the Stock Incentive Plan, as amended (the
Plan).  This  Prospectus  also  relates  to such  additional  number of  shares,
presently undeterminable,  as may become issuable under the Plan in the event of
Common  Stock  dividends,   Common  Stock  splits,   mergers,   reorganizations,
split-ups, combinations, recapitalizations or other changes in the Common Stock.
This  Prospectus is intended for use in connection  with any resale of shares of
Common Stock by any Selling  Shareholder (as defined below) who may be deemed an
affiliate of the Company  within the meaning of the  Securities  Act of 1933, as
amended (the 1933 Act), and the rules and  regulations  promulgated  thereunder.
This  Prospectus  is being filed by the Company in  conjunction  with a Form S-8
Registration Statement of even date herewith.

     No  person  has  been  authorized  to give any  information  or to make any
representation  not  contained in this  Prospectus;  and if given or made,  such
information or representation  must not be relied upon as having been authorized
by the Company or any Selling  Shareholders.  The delivery of this Prospectus at
any time does not imply that any  information  contained  in it is correct as of
any time  subsequent to the date upon it. This Prospectus does not constitute an
offer to sell or a solicitation of an offer to buy any securities offered hereby
in any  state  to any  person  to whom it is  unlawful  to make  such  offer  or
solicitation in such state.

     THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED BY THE SECURITIES
AND EXCHANGE  COMMISSION (THE COMMISSION) NOR HAS THE COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL  OFFENSE.  FOR A  DISCUSSION  OF  CERTAIN  CONSIDERATIONS  INVOLVED  IN
EVALUATING AN INVESTMENT IN THE COMPANY, SEE RISK FACTORS.

               ---------------------------------------------------

               The date of this Prospectus is September 17, 1997.

                                       9
                                                                              R1
<PAGE>


                              AVAILABLE INFORMATION


     Lancer  Corporation (the Company or Lancer) is subject to the informational
requirements of the Securities  Exchange Act of 1934, as amended (the 1934 Act),
and  in  accordance   therewith  files  reports,   proxy  statements  and  other
information with the Securities and Exchange  Commission (the Commission).  Such
reports,  proxy statements and other  information can be inspected and copied at
the Commission s office at Room 1024,  450 5th Street,  N.W.,  Washington,  D.C.
20549,  and at the  following  Regional  Offices  of the  Commission:  New  York
Regional Office,  Jacob K. Javits Federal  Building,  75 Park Place, 14th Floor,
New York, New York 10007; Los Angeles Regional Office,  5757 Wilshire Boulevard,
Suite 500 East, Los Angeles,  California  90036;  and Chicago  Regional  Office,
Everett  McKinley  Dirksen  Building,  219 South  Dearborn  Street,  Room  1204,
Chicago,  Illinois 60604 and Fort Worth  Regional  Office,  8th Floor,  411 West
Seventh  Street,  Fort  Worth,  Texas  76102.  Copies  of  such  reports,  proxy
statements  and other  information  concerning  the Company can also be obtained
from the Public Reference Section of the Commission,  Washington, D.C. 20549, at
prescribed  rates.   Such  reports,   proxy  statements  and  other  information
concerning the Company also may be inspected at the office of the American Stock
Exchange, 86 Trinity Place, NY, NY 10006-1881.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The  following  documents  filed by the  Company  with the  Commission  are
incorporated  in and  made a part  of  this  Prospectus  by  reference:  Item 1,
Description  of  Registrant s  Securities  to be  Registered,  on Form 8-A dated
September  16,  1985;  Annual  Report on Form  10-K for the  fiscal  year  ended
December 31, 1996; Quarterly Report on Form 10-Q for the quarter ended March 31,
1997; and Quarterly Report on Form 10-Q for the quarter ended June 30, 1997.

     All documents subsequently filed by the Company pursuant to Sections 13(a),
13(c), 14, or 15(d) of the 1934 Act after the date of this Prospectus, and prior
to the filing of a post-effective  amendment which indicates that all securities
offered  have been  sold or which  deregisters  all  securities  then  remaining
unsold,  shall be deemed to be  incorporated by reference in this Prospectus and
to be part of this Prospectus from the date of filing such documents.

     Any  statement  contained in a document  incorporated  by reference  herein
shall be deemed to be modified or superseded for purposes of this  Prospectus to
the extent that a statement  contained herein or in any other subsequently filed
document which is also  incorporated by reference  herein modifies or supersedes
such  statement.  Any statement so modified or  superseded  shall not be deemed,
except as so modified or superseded, to constitute a part of this Prospectus.

                                       10
                                                                              R2
<PAGE>

     Lancer will provide  without charge to each person to whom this  Prospectus
is delivered,  upon written or oral request of such person, a copy of any or all
of the  information  referred to above that has been or may be  incorporated  by
reference into this  Prospectus  (not including  exhibits to the  information so
incorporated unless such exhibits are specifically  incorporated by reference as
well). Such request should be addressed to Lancer  Corporation,  235 West Turbo,
San Antonio, Texas 78216, (210) 524-1100.

                                       11
                                                                              R3
<PAGE>


                                TABLE OF CONTENTS


                                                                           Page

Available Information                                                        R2
Incorporation of Certain Documents by Reference                              R2
Risk Factors                                                                 R5
Use of Proceeds                                                              R7
Selling Shareholders                                                         R7
Plan of Distribution                                                         R8
Indemnification of Officers and Directors                                    R9

































                                       12
                                                                              R4
<PAGE>


                               LANCER CORPORATION


     Lancer Corporation,  a Texas corporation (Lancer or the Company),  designs,
engineers,  manufactures  and markets  fountain soft drink and other  dispensing
systems and related equipment for use in the food service and beverage industry.
Lancer maintains its principal executive offices at 235 West Turbo, San Antonio,
Texas 78216, and its telephone number is (210) 524-1100.

                                  RISK FACTORS

     The  securities  offered  hereby  involve  some  risk.  In  analyzing  this
offering,  prospective  investors should carefully  consider,  among others, the
matters  set forth  below.  The order in which such risks are  discussed  is not
necessarily indicative of their relative significance.

     1. Reliance on One Customer.

     Substantially  all of the Company s sales are derived  from,  or influenced
by, The  Coca-Cola  Company.  Lancer is a preferred  supplier  to The  Coca-Cola
Company.  Direct sales to The Coca-Cola Company, the Company s largest customer,
accounted  for  approximately  33%, 50% and 46% of the Company s total net sales
for the years ended December 31, 1996, 1995 and 1994, respectively.  None of the
Company  s  customers,   including  The  Coca-Cola  Company,  are  contractually
obligated to purchase  minimum  volumes of Lancer  products.  Consequently,  The
Coca-Cola Company has the ability to adversely  affect,  directly or indirectly,
the volume and price of the products sold by the Company. Lancer does not expect
any  significant  volume or price  reductions in its business with The Coca-Cola
Company. If they were to occur,  however,  such reductions would have a material
adverse  impact  on  the  Company  s  financial  position  and  its  results  of
operations.

     2. Competition.

     The business of manufacturing and marketing beverage dispensing systems and
related equipment is highly  competitive,  and the Company  frequently  competes
with companies having substantially greater resources. The Company believes that
product suitability and reliability,  technical expertise,  warranty,  price and
delivery  time are  important  competitive  factors and that the Company will be
able to  continue  to  compete  successfully  as a result  of the  technological
expertise of its  personnel,  its ability to fabricate a substantial  portion of
parts  used in its  dispensing  systems  and its  reputation  for  high  product
performance.

     3. Lack of Dividends.

     The Company has never paid cash dividends on the Common Stock, and does not
anticipate  doing so anytime in the near  future.  Payment of cash  dividends is
within the  discretion of the Company s Board of Directors and is dependent upon
earnings, operations,  capital requirements,  general financial condition of the
Company and general business conditions.

                                                                              R5
                                       13
<PAGE>

     4. International Operations.

     For the years ended December 31, 1996, 1995, and 1994,  forty-three percent
(43%), thirty-five percent (35%) and twenty-nine percent (29%), respectively, of
the  Company s net  sales  were  derived  from  sales to  customers  in  foreign
countries. In addition, the Company manufactures some of its products in Mexico,
Australia,  New Zealand,  and Brazil,  and markets and  distributes its products
internationally  through the Company  wholly-owned  subsidiaries.  The Company s
foreign sales and  operations  could be adversely  affected by foreign  currency
fluctuations,  exchange controls,  tax policies and other political and economic
events,  such as  expropriation  and  deterioration  in foreign  economies.  The
Company  attempts to limit such risks;  however,  there can be no assurance that
these efforts will be successful.

     5. Supplies Shortages.

     Substantially  all raw materials and parts not manufactured  internally are
available  from two or more  suppliers.  The  Company  has not  experienced  any
significant shortages in the supply of its raw materials and parts over the past
several years; however, from time to time shortages have occurred.  Shortages in
such raw materials and parts may delay or limit the manufacture of the Company s
products and thus,  adversely affect the Company s operations.  The Company does
not stockpile  large  amounts of such raw  materials and parts,  but attempts to
control its inventory through extrapolation of historical production figures and
its  knowledge of the market.  In addition,  the Company has often  manufactured
parts that were not then available in desired quantities.  However, there can be
no assurance  that these measures will be successful or that such shortages will
not occur in the future.

     6. Liability.

     Like other manufacturers,  the Company is subject to various claims arising
in the  ordinary  course of business,  including  product  liability  claims and
employees  claims for personal  injury.  In 1988,  the Company  opted out of the
Texas workman s compensation program (under which the Company s liability for an
employee  s personal  injury  claim was  limited)  primarily  as a  cost-cutting
measure;  at the same time, the Company  implemented an intensive safety program
designed  to limit the  number  and  extent  of  employee-related  injuries.  In
addition,  the Company has accrued approximately  $1,148,000 as of July 1, 1997,
to cover  employees  personal  injury  claims and has  obtained a  reimbursement
insurance  policy covering  employees  personal injury claims which,  after a $1
million self-insured  retention by the Company,  provides coverage of $5 million
per occurrence  and $10 million in the aggregate.  The Company also has obtained
general liability insurance covering product liability claims up to $25 million.
Under  catastrophic  circumstances,  such  liability  could exceed the Company s
insurance limits and could have a material adverse effect upon the Company.

                                                                              R6
                                       14
<PAGE>

     7. Key Personnel.

     The  Company is  dependent  upon the  services of Alfred A.  Schroeder  and
George F. Schroeder--the Chairman of the Board and President,  respectively,  of
the Company--due  primarily to their technical expertise and their relationships
with the Company s customers.  While the Company does not anticipate the loss of
the Schroeders  services in the near future, any such loss could have a material
adverse effect upon the Company.

     8. Voting Power.

     As of July 1, 1997,  the directors  and  executive  officers of the Company
will  beneficially  own  approximately  35.6% of the  outstanding  shares of the
Common Stock.  As a result,  the  directors  and the  executive  officers of the
Company  have the  ability to affect the vote of the Company s  shareholders  on
significant corporate actions requiring shareholder approval, including mergers,
share exchanges and sales of all or  substantially  all of the Company s assets.
With such voting power, the directors and executive  officers of the Company may
also have the ability to delay or prevent a change in control of the Company.


                                 USE OF PROCEEDS

     The net proceeds from the sale of the Common Stock pursuant to the exercise
of options issued under the Plan will be added to the Company s working  capital
and used for general corporate purposes.  The net proceeds received by optionees
upon the sale of the Common Stock  issued upon the  exercise of options  granted
pursuant to the Plan shall be used for the personal purposes of the optionees.

                              SELLING SHAREHOLDERS

     It is anticipated that the optionees listed below (individually the Selling
Shareholder and collectively the Selling  Shareholders)  will sell, from time to
time,  all or some of the shares of Common Stock issued upon the exercise of the
options granted pursuant to the Plan. The number of shares of Common Stock which
are  subject to such  options as of July 1, 1997,  and which may be offered  for
sale by the Selling  Shareholders  pursuant to this  Prospectus,  is also listed
below. The number of shares of Common Stock owned by the Selling Shareholders as
of July 1, 1997,  after  exercise of any options  granted under the Plan is also
provided below. In addition, certain unnamed non-affiliates may use this reoffer
prospectus  for reoffers and resales in  accordance  with rules and  regulations
promulgated by the Securities and Exchange Commission.

                                       15
                                                                              R7
<PAGE>
<TABLE>
<CAPTION>

                                    Shares of Common Stock Owned
                                    by Selling Shareholder due to the           Shares of Common Stock
Name of Selling Shareholder         Exercise of Options Under the Plans         Subject to Options

<S>                                                     <C>                                <C>
Abbott, Robert W.                                       28,125
Canales, Jose A.                                                                           11,250
Durham, Samuel                                                                             33,750
Herbots, John P.                                                                           22,500
Raymondi, Michael U.                                                                       22,500
Sprinkle, James R.                                                                         11,250
Thomas, Charles W.                                                                         11,250
Adams, Raymond J.                                        1,200                              2,700
Adams, Scott D.                                                                             4,500
Brightwell, William T.                                                                      3,000
Brown Sammy E.                                           4,500
Dooley, Dan P.                                                                              4,500
Elwood, Ray O.                                                                              4,500
Frerich, Raymond A.                                                                         7,500
Giblin, Vince A.                                                                            6,750
Guy, Thomas                                                                                 4,500
Hooker, Joseph D.                                        4,500
Hunt, Dan                                                                                   6,000
Kolodziejcyk, Roger                                                                         1,500
Lawrence, John                                                                              4,500
Minyon, James                                                                               4,500
Mushinski, Marion A.                                                                        6,000
Neal, Scott J.                                           1,800                              4,060
Rohmer, Christi A.                                                                          4,500
Romanyszyn, Michael T., Jr.                                                                 6,750
Thomas, Glen R.                                          4,500
Thomas, John P.                                          1,200                              4,500
Wanderski, Paul E.                                         600                              2,700
Young, Calvin L., Jr.                                                                       3,600
Bodolai, Peter                                                                              4,500
Brown, Peter                                                                                4,500
Carrera, Jose Marcos                                                                        7,500
Chowdhury, Anuradha                                                                         1,500
Courtnell, Andrew                                        4,500
Calaby, Stephen                                                                             4,500
Demkin, Vlademir                                         4,500
Gehl, Robert E.                                                                             7,500
Kiriakoff, Zdravko                                                                          4,500
Pereira, Bryan                                                                              6,750
Sanclemente, Antonio                                                                        7,500
Thompson, Keith                                          4,500
Vlismas, Steve                                                                              4,500
Whelan, John                                                                                9,000
</TABLE>


                              PLAN OF DISTRIBUTION

     The Selling  Shareholders may sell their shares of Common Stock issued upon
exercise of the options  granted under the Plan (i) pursuant to this  Prospectus
through brokers transactions within the meaning of Rule 144(g) promulgated under
the 1933 Act, or (ii) in a transaction  exempt from the registration  provisions
of Section 5 of the 1933 Act.

                                       16
                                                                              R8
<PAGE>

                    INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Article 2.02(16) of the Texas Business  Corporation Act (the TBCA) empowers
the  Company  to  indemnify  directors,  officers,  employees  and agents of the
Company  and to purchase  liability  insurance  for those  persons to the extent
permitted by Article 2.02-1 of the TBCA.

     Article  2.02-1  of the  TBCA  in  part  provides  that a  corporation  may
indemnify its officers and directors for any liability if it is determined  that
such officer or director (i) conducted  himself in good faith,  (ii)  reasonably
believed,  in the case of  conduct  in his  official  capacity  as an officer or
director,  that his conduct was in the  corporation s best interest,  and in all
other cases, that his conduct was at least not opposed to the corporation s best
interest,  and (iii) in the case of any criminal  proceeding,  had no reasonable
cause to believe that his conduct was  unlawful.  These  determinations  must be
made (i) by a majority  vote of a quorum  consisting of the directors who at the
time of the vote are not named defendants or respondents in the proceeding, (ii)
if such a quorum  cannot be obtained,  by a majority  vote of a committee of the
Board of  Directors,  designated  to act in the matter by a majority vote of all
directors,  consisting  solely of two or more  directors who, at the time of the
vote,  are not named  defendants  or  respondents  in the  proceeding,  (iii) by
special legal  counsel  selected by the Board of Directors or a committee of the
Board by a vote as set forth in (i) or (ii) above,  or, if such a quorum  cannot
be obtained and such a committee vote cannot be established,  by a majority vote
of all directors, or (iv) by the shareholders in a vote that excludes the shares
that are held by directors and officers who are named  defendants or respondents
in the proceeding.

     Under  Article  2.02-1  of  the  TBCA,  an  officer  or a  director  may be
indemnified against judgments,  penalties  (including excise and similar taxes),
fines, settlements,  and reasonable expenses actually incurred by the officer or
director in connection  with the  proceeding,  but if the officer or director is
found liable to the  corporation  or is found liable on the basis that  personal
benefit was improperly received by the officer or director,  the indemnification
(i) is  limited to  reasonable  expenses  actually  incurred  by the  officer or
director  in  connection  with the  proceeding,  and (ii)  shall  not be made in
respect of any proceeding in which the officer or director shall have been found
liable for willful or intentional  misconduct in the  performance of his duty to
the corporation. The termination of a proceeding by judgment, order, settlement,
or conviction, or upon a plea nolo contendere or its equivalent is not of itself
determinative  that the officer or director  did not meet the  requirements  set
forth above. An officer or director shall be deemed to have been found liable in
respect of any claim,  issue or matter only after the officer or director  shall
have been so adjudged by a court of competent  jurisdiction  after exhaustion of
all appeals therefrom.

                                       17
                                                                              R9
<PAGE>
     Article 2.02-1 of the TBCA authorizes a corporation to pay or reimburse the
reasonable  expenses  incurred by an officer or director in advance of the final
disposition of such proceeding if the corporation receives a written affirmation
by the officer or director of his good faith belief that he has met the standard
of conduct  necessary for  indemnification  as well as a written  undertaking to
repay the amount paid by the corporation if it is ultimately determined that the
officer  or  director  has not  met the  requirements  for  indemnification.  In
addition,  Article  2.02-1 of the TBCA empowers a  corporation  to indemnify and
advance reasonable  expenses to an employee,  agent and certain other persons to
the same extent it may indemnify in advance  expenses to officers and directors.
Finally,  Article  2.02-1 of the TBCA  empowers a  corporation  to purchase  and
maintain  insurance  on behalf of  directors,  officers,  employees,  agents and
certain  other  persons  against any  liability  asserted  against such persons,
whether or not the  corporation  would have the power to indemnify  such persons
against that liability under Article 2.02-1 of the TBCA.

     Under the Company s Bylaws,  the Company  shall,  to the fullest  extent to
which it is empowered to do so by the TBCA or any other  applicable  laws as may
from  time to  time  be in  effect,  indemnify  any  person  who  was,  is or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding, whether civil, criminal, administrative or investigative, by
reason of the fact that he is or was a director  or officer of the Company or is
or was serving at the request of the Company as a director or officer of another
corporation,  partnership, joint venture, trust or other enterprise, against all
expenses  (including  court  costs and  attorneys  fees),  judgments,  fines and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding,  provided it is determined in accordance
with  applicable  law that he acted in good faith and in a manner he  reasonably
believed to be in or not opposed to the best interests of the Company.  Expenses
may be  advanced  by the  Company  in  advance  of the  final  disposition  of a
proceeding upon the receipt of an undertaking by him to repay such amount unless
it is ultimately  determined he is entitled to indemnification.  Further,  under
the  Company s Bylaws  the Board of  Directors  has the  power to  purchase  and
maintain  insurance  on behalf of any person who is or was a director,  officer,
employee or agent of the Corporation, or is or was serving at the request of the
Corporation as a director,  officer,  employee or agent of another  corporation,
partnership,  joint venture,  trust or other  enterprise,  against any liability
asserted  against him and incurred by him in any such capacity or arising out of
his status as such, whether or not the Company would have the power to indemnify
him against such liability under the Company s Bylaws.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 (the Act) may be permitted to directors, officers or persons controlling
the Company pursuant to the foregoing provisions,  the Company has been informed
that in the opinion of the  Commission  such  indemnification  is against public
policy as expressed in the Act and is therefore unenforceable.

                                       18
                                                                             R10
<PAGE>


                                   EXHIBIT 4.3












                               LANCER CORPORATION

                              STOCK INCENTIVE PLAN





                          Effective Date: March 1, 1996









                                       19
                                                                              Pi
<PAGE>


                                TABLE OF CONTENTS

SECTION 1 - PURPOSE OF PLAN                                                   P1

SECTION 2 - DEFINITIONS                                                       P1

SECTION 3 - PARTICIPATION                                                     P2

SECTION 4 - SHARES SUBJECT TO PLAN                                            P2
                  (a)      Maximum Shares                                     P2
                  (b)      Adjustment of Shares and Price                     P3

SECTION 5 - GENERAL TERMS AND CONDITIONS OF OPTIONS                           P3
                  (a)      General Terms                                      P3
                  (b)      Exercise Price                                     P4
                  
SECTION 6 - EXERCISE OF OPTIONS                                               P4
                  (a)      General Exercise Rights                            P4
                  (b)      Notice of Exercise                                 P4
                  (c)      Exercise After Termination of Employment           P5
                  (d)      Payment of Option Exercise Price                   P5
                  (e)      Payment With Loan                                  P6
                  (f)      Rights as a Shareholder                            P6
                  (g)      Effect of Dissolution, Merger, Etc                 P6
                  

SECTION 7 - SPECIAL PROVISIONS FOR ISOS                                       P7

SECTION 8 - RESTRICTIONS ON TRANSFERS; GOVERNMENT REGULATION                  P8
                  (a)      Awards Not Transferable                            P8
                  (b)      Government Regulations                             P8

SECTION 9 - TAX WITHHOLDING                                                   P8

SECTION 10 - ADMINISTRATION OF PLAN                                           P9
                  (a)      The Committee                                      P9
                  (b)      Committee Action                                   P9
                  (c)      Committee Authority                                P9
                  (d)      Indemnification                                   P10
   
SECTION 11 - EFFECTIVE DATE                                                  P10

SECTION 12 - AMENDMENT AND TERMINATION                                       P10
                  (a)      The Plan                                          P10
                           (i)      Amendment                                P10
                           (ii)     Termination                              P11
                  (b)      Awards                                            P11

                                       20
                                                                             Pii
<PAGE>

SECTION 13 - MISCELLANEOUS                                                   P11
                  (a)      Employment                                        P11
                  (b)      Multiple Awards                                   P11
                  (c)      Written Notice                                    P11
                  (d)      Applicable Law; Severability                      P12
   
























                                       21
                                                                            Piii
<PAGE>


                               LANCER CORPORATION

                              STOCK INCENTIVE PLAN

                           SECTION 1 - PURPOSE OF PLAN

This Stock Incentive Plan is intended to promote the long-term  interests of the
Company and its  shareholders  by providing  officers and other key employees of
the  Company  and  its   Affiliates   and  other  key   individuals   (including
non-employees) with an additional  incentive to promote the financial success of
the Company and its Affiliates.

                             SECTION 2 - DEFINITIONS

Unless otherwise  required by the context,  the following terms when used in the
Plan shall have the meanings set forth in this Section 2:

     (a)  Affiliate:  Any parent corporation or subsidiary  corporation s of the
          Company,  as such  terms  are  defined  in  Sections  424(e)  and (f),
          respectively, of the Code.

     (b)  Agreement:  A stock option agreement  evidencing an Award in such form
          as adopted by the Committee pursuant to the Plan.

     (c)  Award: An award of an Option under the Plan.

     (d)  Board of Directors: The Board of Directors of the Company.

     (e)  Code: The Internal Revenue Code of 1986, as amended from time to time.

     (f)  Committee:  The  Compensation  Committee  of the Board of Directors or
          such other  committee  appointed by the Board of Directors which meets
          the requirements set forth in Section 10(a) hereof.

     (g)  Company: Lancer Corporation, a Texas corporation.

     (h)  Effective  Date: The date on which the Plan shall become  effective as
          set forth in Section 11 hereof.

     (i)  Exchange  Act:  The  Securities  Exchange  Act of  1934,  as  amended,
          together with all regulations and rules issued thereunder.

     (j)  Exercise  Price:  The price per Share at which the  Shares  subject to
          such Option may be purchased upon exercise of such Option.

                                       22
                                                                              P1
<PAGE>

     (k)  Fair Market Value: As applied to a specific date, the mean between the
          highest and lowest  quoted  selling  price of a Share on the  American
          Stock Exchange on such date, or if there are no reported sales on such
          date, on the last  preceding  date on which sales were  reported.  The
          Fair Market Value  determined  by the  Committee in good faith in such
          manner shall be final, binding and conclusive on all parties.

     (l)  ISO: An Option  intended to qualify as an incentive  stock option,  as
          defined in Section 422 of the Code or any statutory provision that may
          replace such Section.

     (m)  NQSO:  An  Option  not  intended  to  be  an  ISO  and   designated  a
          nonqualified stock option by the Committee.

     (n)  Option: Any ISO or NQSO granted under the Plan.

     (o)  Participant:  An  individual  who has been  granted an Award under the
          Plan.

     (p)  Plan: This Lancer Corporation Stock Incentive Plan, as the same may be
          amended from time to time.

     (q)  Related:  An Option which is granted in  connection  with,  and to the
          extent exercisable, in whole or in part, in lieu of another Option

     (r)  Shares:  Shares of the Company s authorized but unissued or reacquired
          $.01 par value common stock,  or such other class or kind of shares or
          other  securities as may be applicable  pursuant to the  provisions of
          Section 4(b) hereof.

     (p)  Subsidiary: Any subsidiary corporation of the Company, as such term is
          defined in Section 424(f) of the Code.

                            SECTION 3 - PARTICIPATION

Except as modified  below,  the class of person eligible to receive Awards under
the Plan shall be those  officers and other key  employees of the Company or its
Affiliates  and  those  non-employees  of  the  Company  or its  Affiliates,  as
designated by the Committee  from time to time, but in no case shall any members
of the  Committee  be eligible  to receive  any Award  under the Plan.  Although
designated  non-employees are eligible to participate in the Plan, non-employees
are not eligible to receive an ISO under this Plan.

                       SECTION 4 - SHARES SUBJECT TO PLAN

     (a)  Maximum Shares. Subject to adjustment by the operation of Section 4(b)
          hereof,  the maximum number of shares with respect to which Awards may
          be made under the Plan is 900,000.  The Shares  with  respect to which
          Awards  may be made  under  the  Plan  may be  either  authorized  and
          unissued  shares or issued shares  heretofore or hereafter  reacquired
          and held as  treasury  shares.  Shares  which are  subject  to Related
          Options shall be counted only once in determining  whether the maximum
          number of Shares with respect to which Awards may be granted under the
          Plan has been exceeded.  An Award shall not be considered to have been
          made under the Plan with  respect to any Option to the extent  that it
          terminates  without  being  exercised,  and new  Awards may be granted
          under the Plan with  respect  to the number of Shares as to which such
          termination has occurred.

                                       23
                                                                              P2
<PAGE>

     (b)  Adjustment  of Shares  and  Price.  In the event  that the  Shares are
          changed into or exchanged for a different  kind or number of shares of
          Stock  or  securities  of the  Company  as  the  result  of any  stock
          dividend,  stock  split,  combination  of shares,  exchange of shares,
          merger,  consolidation,  reorganization,   recapitalization  or  other
          change in capital structure, then the number of Shares subject to this
          Plan  and  to  Awards  granted   hereunder  and  the  purchase  price,
          repurchase  price or Exercise Price for such Shares shall be equitably
          adjusted by the  Committee to prevent the dilution or  enlargement  of
          Awards,  and my new stock or  securities  into  which the  Shares  are
          changed or for which they are exchanged  shall be substituted  for the
          Shares subject to this Plan and to Awards granted hereunder; provided,
          however,   that  fractional  shares  may  be  deleted  from  any  such
          adjustment or substitution.

               SECTION 5 - GENERAL TERMS AND CONDITIONS OF OPTIONS

     (a)  General Terms.  The Committee  shall have full and complete  authority
          and  discretion,  except  as  expressly  limited  by the Plan to grant
          Options  and to provide  the terms and  conditions  (which need not be
          identical among Participants)  thereof.  In particular,  the Committee
          shall prescribe the following terms and conditions:

          (i)  the Exercise Price of any Option,  determined in accordance  with
               Section 5(b) hereof;

          (ii) the number of Shares subject to, and the expiration  date of, any
               Option;  provided,  however,  that no Option shall have a term in
               excess of 10 years from the date of grant of the Option;

          (iii)the manner,  time and rate  (cumulative or otherwise) of exercise
               of such Option; and

          (iv) the  restrictions,  if any, to be placed upon such Option or upon
               Shares  which may be issued  upon  exercise of such  Option.  The
               Committee  may, as a condition  of granting  any Option,  require
               that a Participant  agree not to thereafter  exercise one or more
               Options previously granted to such Participant.

                                       24
                                                                              P3
<PAGE>

(b)  Exercise  Price.The Exercise Price shall be determined by the Committee and
     shall  not be less  than the Fair  Market  Value  per  Share on the date of
     grant.  Notwithstanding the foregoing, in no event shall the Exercise Price
     be less than the par value per Share.

                         SECTION 6 - EXERCISE OF OPTIONS

(a)  General  Exercise  Rights.  An  Option  granted  under  the  Plan  shall be
     exercisable  during the lifetime of the Participant to whom such Option was
     granted only by such Participant,  and with respect to an Option granted to
     an employee of the Company or its Affiliates  except as provided in Section
     6(c)  hereof,  no such  Option  may be  exercised  unless  at the time such
     Participant  exercises such Option, such Participant is an employee of, and
     has continuously since the grant thereof been an employee of the Company or
     an  Affiliate.  Transfer of  employment  between  Affiliates  or between an
     Affiliate  and the  Company  shall not be  considered  an  interruption  or
     termination  of  employment  for any purpose of this Plan.  Neither shall a
     leave of absence at the request, or with the approval, of the Company or an
     Affiliate be deemed an interruption  or termination of employment,  so long
     as the period of such leave does not exceed 90 days, or, if longer, so long
     as the  Participant  s  right  to  re-employment  with  the  Company  or an
     Affiliate  is  guaranteed  by contract.  An Option also shall  contain such
     conditions  upon  exercise  (including,  without  limitations,   conditions
     limiting the time of exercise to  specified  periods) as may be required to
     satisfy applicable regulatory requirements, including, without limitations,
     Rule  16b-3 (or any  successor  rule)  promulgated  by the  Securities  and
     Exchange Commission.

(b)  Notice of  Exercise.  An Option may not be  exercised  with respect to less
     than 25 Shares,  unless the exercise  relates to all Shares  covered by the
     Option at the date of exercise. An Option shall be exercised by delivery of
     a written  notice to the  Company.  Such notice shall state the election to
     exercise  the Option and the number of whole  Shares in respect of which it
     is being  exercised,  and  shall be  signed by the  person  or  persons  so
     exercising  the Option.  Such notice shall either:  (a) be  accompanied  by
     payment of the full Exercise Price and all applicable withholding taxes, in
     which  event the Company  shall  deliver  any  certificate(s)  representing
     Shares  which the  Participant  is  entitled  to receive as a result of the
     exercise as soon as practicable after the notice has been received;  or (b)
     fix a date (not less  than 5 nor more than 15  business  days from the date
     such notice has been  received by the  Company) for the payment of the full
     Exercise Price and all applicable  withholding  taxes,  against delivery by
     the Company of any certificate(s) representing Shares which the Participant
     is  entitled  to  receive  as a result  of the  exercise.  Payment  of such
     Exercise Price and withholding  taxes shall be made as provided in Sections
     6(d) and 9,  respectively.  In the  event  the  Option  shall be  exercised
     pursuant to Section 6(c)(i) hereof, by any person or persons other than the
     Participant,  such notice shall be accompanied by appropriate  proof of the
     right of such person or persons to exercise the Option.

                                       25
                                                                              P4

<PAGE>

(c)  Exercise  After  Termination  of  Employment  . With  respect  to an Option
     granted  to an  employee  of the  Company  or  its  Affiliates,  except  as
     otherwise determined by the Committee at the date of grant of the Option or
     Award and as is provided in the applicable Agreement evidencing the Option,
     upon  termination of a Participant s employment  with the Company or any of
     its Affiliates, such Participant (or in the case of death, the person(s) to
     whom  the  Option  is  transferred  by will  or the  laws  of  descent  and
     distribution) may exercise such Option during the following periods of time
     (but in no event after the normal expiration date of such Option):

     (i)  in the  case of  termination  as a  result  of  death,  disability  or
          retirement of the Participant, the option shall remain exercisable (as
          to the number of shares  exercisable on the termination  date) for one
          year after the date of termination; for this purpose, disability shall
          mean much physical or mental  condition  affecting the  Participant as
          determined by the  Committee in its sole  discretion,  and  retirement
          shall mean voluntary retirement from the Company or any Affiliate;

     (ii) in the case of  termination  for cause,  the Option shall  immediately
          terminate and shall no longer be exercisable; and

     (iii)in the case of  termination  for any reason other than those set forth
          in  subparagraphs  (i) and (ii)  above,  with  respect  to the  shares
          exercisable  on the  date of  termination,  the  Option  shall  remain
          exercisable for 90 days after the date of termination.

To the extent the Option is not exercised within the foregoing  periods of time,
the Option shall automatically  terminate at the end of the applicable period of
time.  Notwithstanding  the  foregoing  provisions,  failure to  exercise an ISO
within the  periods of time  prescribed  under  Section  421 and 422 of the Code
shall  cause an ISO to cease to be  treated  as an  incentive  stock  option for
purposes of Section 421 of the Code.

     (d)  Payment of Option  Exercise  Price.  Upon the  exercise  of an Option,
          payment of the  Exercise  Price  shall be made  either (i) in cash (by
          certified check, personal check, bank draft or money order), (ii) with
          the consent of the  Committee  and subject to Section 6(e) hereof,  by
          delivering the Participant s duly-executed promissory note and related
          documents,  (iii) with the  consent of the  Committee,  by  delivering
          Shares owned by the Participant for more than six (6) months valued at
          Fair Market Value,  or (iv) by a combination of the foregoing forms of
          payment.
                                       26
                                                                              P5

<PAGE>
     (e)  Payment With Loan. The Committee may in its sole discretion assist any
          Participant  in the  exercise of one or more  Options  granted to such
          Participant  under the Plan by authorizing  the extension of a loan to
          such  Participant  from the Company.  Except as otherwise  provided in
          this Section 6(e), the terms of any loan  (including the interest rate
          and terms of repayment)  shall be  established by the Committee in its
          sole  discretion.  The maximum amount of any loan shall not exceed 80%
          of the Exercise Price payable for the Shares being purchased. Any such
          loan  by  the  Company  shall  be  with  full  recourse   against  the
          Participant to whom the loan is granted,  shall be secured in whole or
          in part by the Shares so purchased,  and shall bear interest at a rate
          not less  than  the  minimum  interest  rate  required  at the time of
          purchase of the Shares in order to avoid  having  imputed  interest or
          original  issue  discount  under  Section 483 or 1272 of the Code.  In
          addition,  any such loan by the  Company to an employee  shall  become
          immediately  due and  payable in full,  at the option of the  Company,
          upon  termination of the  Participant s employment with the Company or
          its  Affiliates  for any reason or upon a sale of any Shares  acquired
          with such loan to the intent of the cash and fair market  value of any
          property  received by the  Participant in such sale. The Committee may
          make  arrangements  for the  application  of payroll  deductions  from
          compensation  payable  to the  Participant  to  amounts  owing  to the
          Company under any such loan.  Until any loan by the Company under this
          Section 6(e) is fully paid in cash, the Shares shall be pledged to the
          Company  as  security  for such  loan  and the  Company  shall  retain
          physical possession of the stock certificates evidencing the Shares so
          purchased  together with a duly executed  stock power for such Shares.
          No loan shall be made  hereunder  unless counsel for the Company shall
          be satisfied  that the loan and the issuance of Shares funded  thereby
          will be in compliance  with all  applicable  Federal,  state and local
          laws.

     (f)  Rights  as a  Shareholder.  A  Participant  shall  have no rights as a
          shareholder  with  respect to any Shares  issuable  an exercise of any
          Option  until the date of the issuance of a stock  certificate  to the
          Participant for such Shares. No adjustment shall be made for dividends
          (ordinary  or  extraordinary,  whether  in cash,  securities  or other
          property) or  distributions  or other rights for which the record date
          is prior to the date  such  stock  certificate  is  issued,  except as
          provided in Section 4(b) hereof.

     (g)  Effect  of   Dissolution,   Merger,   Etc.  Upon  the  dissolution  or
          liquidation  of the  Company,  or upon a  reorganization,  merger,  or
          consolidation of the Company with one or more corporations as a result
          of which the Company is not the surviving corporation,  or upon a sale
          of   substantially   all  the  property  of  the  Company  to  another
          corporation,  this Plan shall terminate,  and any outstanding  Options
          shall  terminate,  unless  provision be made in  connection  with such
          transaction  for the  assumption  of such  Options and Awards,  or the
          substitution  for such  Options  and  Awards of new  incentive  awards
          covering the stock of a successor employer corporation, or a parent or
          subsidiary thereof, with appropriate adjustments as to number and kind
          of Shares and prices.

                                       27
                                                                              P6
<PAGE>

                    SECTION 7 - SPECIAL PROVISIONS FOR ISOS

Any provision of the Plan to the contrary  notwithstanding the following special
provisions shall apply to all ISOs granted under the Plan:

     (a)  the Option must be expressly designated as an ISO by the Committee and
          the ISO Agreement;

     (b)  no ISO shall be granted more than ten years from the Effective Date of
          the Plan and no ISO shall be exercisable  more than ten years from the
          date such ISO is granted;

     (c)  the  Exercise  Price of any ISO shall not be less than the Fair Market
          Value per Share on the date such ISO is granted;

     (d)  no ISO shall be granted to any individual who, at the time such ISO is
          granted,  owns stock  possessing  more than 10% of the total  combined
          voting  power of all classes of stock of the Company or any  Affiliate
          unless  the  Exercise  Price of such ISO is at least  110% of the Fair
          Market  Value  per  Share  at the  date of  grant  and such ISO is not
          exercisable  after the expiration of five years from the date such ISO
          is granted;

     (e)  the aggregate Fair Market Value  (determined as of the time any ISO is
          granted) of any Company  stock with  respect to which any ISOs granted
          to  a  Participant   are  exercisable  for  the  first  time  by  such
          Participant  during any  calendar  year (under this Plan and all other
          stock  option plans of the Company and any of its  Affiliates  and any
          predecessor  of any such  corporation)  shall not exceed  $100,000  as
          required  under  Section  422(d)(7)  of the Code.  (To the  extent the
          $100,000  limit is  exceeded,  the  $100,000 in  options,  measured as
          described above, granted earliest in time will be treated as ISOs);

     (f)  no ISO shall be granted to an individual who is not an employee of the
          Company or its Affiliates at the time such ISO is Granted; and

     (g)  any other  terms and  conditions  as may be required in order that the
          ISO  qualifies as an incentive  stock option under  Section 422 of the
          Code or successor provision.

                                       28
                                                                              P7
<PAGE>


          SECTION 8 - RESTRICTIONS ON TRANSFERS; GOVERNMENT REGULATION

     (a)  Awards  Not  Transferable.  No Option nor any right or  interest  of a
          Participant  under the Plan in any  instrument  evidencing  any Option
          under the Plan may be assigned, encumbered, or transferred, except, in
          the  event  of the  death  of a  Participant,  by will or the  laws of
          descent and distribution.

     (b)  Government  Regulations.  This Plan, the granting of Awards under this
          Plan and the  issuance or  transfer  of Shares  (and/or the payment of
          money)  pursuant  thereto  are subject to all  applicable  Federal and
          state  laws,  rules  and  regulations  and to  such  approvals  by any
          regulatory or  governmental  agency  including  without  limitation no
          action positions of the Securities and Exchange Commission) which may,
          in the opinion of counsel for the  Company,  be necessary or advisable
          in  connection  therewith.  Without  limiting  the  generality  of the
          foregoing,  no Awards  may be  granted  under  this Plan and no Shares
          shall be issued by the Company, nor cash payments made by the Company,
          pursuant to or in connection with any such Award, unless and until, in
          each such case, all legal  requirements  applicable to the issuance or
          payment have, in the opinion of counsel to the Company,  been complied
          with. In connection  with any stock  issuance or transfer,  the person
          acquiring  the  Shares  shall,  if  requested  by  the  Company,  give
          assurances  satisfactory  to counsel to the Company in respect of such
          matters as the Company may deem  desirable to assure  compliance  with
          all applicable legal  requirements.  The Company shall not be required
          to deliver  any Shares  under the Plan prior to (i) the  admission  of
          such  Shares to  listing or for  quotation  an any stock  exchange  or
          automated  quotation  system  on which  Shares  may then be  listed or
          quoted, and (ii) the completion and effectiveness of such registration
          or other  qualification of such Shares under any state or Federal law,
          rule or regulation,  as the Committee  shall determine to be necessary
          or advisable.

                           SECTION 9 - TAX WITHHOLDING

The Company shall have the right to withhold from amounts due  Participants,  or
to collect  from  Participants  directly,  the amount  which the  Company  deems
necessary  to satisfy  any taxes  required  by law to be withheld at any time by
reason of  participation  in the Plan, and the  obligations of the Company under
the Plan shall be conditional  on payment of such taxes.  The  Participant  may,
prior to the due date of any taxes,  pay such  amounts to the Company in cash or
with the consent of the  Committee,  in Shares  (which  shall be valued at their
Fair Market Value on the date of  payment).  There is no  obligation  under this
Plan that any  Participant  be advised of the existence of the tax or the amount
required to be withheld.  Without  limiting the generality of the foregoing,  in
any case where it determines that a tax is or will be required to be withheld in
connection  with the  issuance or transfer or vesting of Shares under this Plan,
the Company may,  pursuant to such rules as the Committee may establish,  reduce
the number of such Shares so issued or  transferred  by such number of Shares as
the Company may deem  appropriate  in its sole  discretion  to  accomplish  such
withholding  or  make  such  other   arrangement   as  it  deems   satisfactory.
NotwithstandIng  any other provision of this Plan, the Committee may impose such
conditions  on the payment of any  withholding  obligation as may be required to
satisfy applicable regulatory requirements,  including, without limitation, Rule
16b-3 (or  successor  provision)  promulgated  by the  Securities  and  Exchange
Commission.

                                       29
                                                                              P8
<PAGE>

                       SECTION 10 - ADMINISTRATION OF PLAN

     (a)  The Committee. The Plan shall be administered by the Committee,  which
          shall be comprised  of two or more members of the Board of  Directors,
          each of whom shall be a  disinterested  person a defined in Rule 16b-3
          (or successor  provision)  promulgated  by the Securities and Exchange
          Commission.

     (b)  Committee  Action.  A majority of the members of the  Committee at the
          time in  office  shall  constitute  a quorum  for the  transaction  of
          business, and any determination or action may be taken at a meeting by
          a  majority  vote or may be  taken  without  a  meeting  by a  written
          resolution  signed by all members of the Committee.  All decisions and
          determinations  of the Committee shall be final conclusive and binding
          upon all  Participants  and upon all other persons claiming any rights
          under the Plan with  respect to any  Options.  Members of the Board of
          Directors and members of the Committee  acting under the Plan shall be
          fully  protected  in  relying in good faith upon the advice of counsel
          and shall  incur no  liability  except for willful  misconduct  in the
          performance of their duties.

     (c)  Committee  Authority.  In  amplification of the Committee s powers and
          duties,  but not by way of limitation,  the Committee  shall have full
          authority and power to:

          (i)  Construe and interpret the  provisions of the Plan and make rules
               and   regulations  for  the   administration   of  the  Plan  not
               inconsistent with the Plan;

          (ii) Decide all questions of eligibility  for Plan  participation  and
               for the grant of Awards;

          (iii)Adopt forms of Agreements  and other  documents  consistent  with
               the Plan;

          (iv) Engage  agents  to  perform  legal,  accounting  and  other  such
               professional services as it may deem proper for administering the
               Plan; and

          (v)  Take  such  other  actions  as  may  be  reasonably  required  or
               appropriate  to administer the Plan or to carry out the Committee
               activities contemplated by other sections of this Plan.

                                       30
                                                                              P9
<PAGE>

(d)  Idemnification. In addition to such other rights of indemnification as they
     may  have as  directors  or as  members  of the  Committee,  the  Board  of
     Directors  and the members of the  Committee  shall be  indemnified  by the
     Company  against  the  reasonable  expenses,   including  court  costs  and
     reasonable attorneys fees, actually incurred in connection with the defense
     of any  action,  suit or  proceeding,  or in  connection  with  any  appeal
     therein. to which they or any of than may be a part by reason of any action
     taken or failure to act under or in  connection  with the Plan or any Award
     granted  hereunder,  and  against all  amounts  paid by them in  settlement
     thereof or paid by them in  satisfaction  of a judgment in any such action,
     suit  or  proceeding,   except  where  such  indemnification  is  expressly
     prohibited by applicable law.

                           SECTION 11- EFFECTIVE DATE

The  effective  date of this Plan shall be March 1, 1996 (the date such Plan was
approved by the Board of Directors),  subject to receipt of shareholder approval
of this Plan  within one year of that date.  All  Awards  pursuant  to this Plan
prior to receipt of shareholder  approval shall be effective when made but shall
be  subject  to the terms of this Plan only  upon  receipt  of such  shareholder
approval.  If such approval is not received within the one-year period specified
above, all Awards made on or after March 1, 1996 shall be forfeited.

                     SECTION 12 - AMENDMENT AND TERMINATION

(a)  The Plan

     (i)  Amendment. The Board of Directors may amend the Plan from time to time
          in its sole  discretion;  provided,  however,  that no such  amendment
          shall, without the approval of the shareholders of the Company if such
          approval  is required by the laws of the State of Texas or Section 422
          of the Code or Rule 16b-3 under the Exchange Act: (a) change the class
          of persons eligible to receive Awards or otherwise  materially  modify
          the requirements as to eligibility for  participation in the Plan; (b)
          increase the  aggregate  number of Shares with respect to which Awards
          may be made  under the Plan;  (c)  materially  increase  the  benefits
          accruing  to   Participants   under  the  Plan;   or  (d)  remove  the
          administration  of the Plan from the Committee or render any member of
          the  Committee  eligible  to  receive  an Award  under the Plan  while
          serving  thereon.  Any  purported  amendment  in  violation  of  these
          restrictions shall be void and of no effect. Furthermore, no amendment
          shall  impair  the  rights  of  any   Participants   under  any  Award
          theretofore made under the Plan, without the Participants consent.

                                       31
                                                                             P10
<PAGE>

     (ii) Termination . The Board of Directors may suspend or terminate the Plan
          at any time. Upon termination of the Plan, no additional  Awards shall
          be granted under the Plan;  provided,  however,  that the terms of the
          Plan  shall  continue  in  full  force  and  effect  with  respect  to
          outstanding and unexercised  Options granted under the Plan and Shares
          issued under the Plan.

(b)  Awards.  Subject to the terms and  conditions  and the  limitations  of the
     Plan,  the  Committee  may in the exercise of its sole  discretion  modify,
     extend  or renew  the  terms  of  outstanding  Awards  (to the  extent  not
     theretofore  exercised)  and  authorize  the  granting  of  new  Awards  in
     substitution  therefor (to the extent not theretofore  exercised).  Without
     limiting  the  generality  of  the  foregoing,  the  Committee  may  in its
     discretion  at any  time  accelerate  the  time  at  which  any  Option  is
     exercisable,  subject to compliance with the requirements of Rule 16b-3 (or
     successor provision) promulgated by the Securities and Exchange Commission.
     Notwithstanding the foregoing,  however, no modification of an Award shall,
     without the consent of the  Participant,  impair any rights or  obligations
     under any Awards theretofore granted under the Plan.

                           SECTION 13 - MISCELLANEOUS

(a)  Employment.  Neither  the  establishment  of the  Plan  nor any  amendments
     thereto,  nor the granting of any Award under the Plan,  shall be construed
     as in any way  modifying  or  affecting,  or  evidencing  any  intention or
     understanding  with  respect  to,  the  terms  of  the  employment  of  any
     Participant with the Company or any of its Affiliates. No person shall have
     a right to be granted Awards or, having been selected as a Participant  for
     one Award, to be so selected again.

(b)  Multiple  Awards.  Subject to the terms and  restrictions  set forth in the
     Plan, a Participant may hold more than one Award.

(c)  Written Notice. As used herein,  any notices required hereunder shall be in
     writing and shall be given on the forms,  if any,  provided or specified by
     the Committee. Written notice shall be effective upon actual receipt by the
     person to whom such notice is to be given;  provided,  however, that in the
     case of  notices  to  Participants  and  their  heirs,  legatees  and legal
     representatives,  notice  shall be  effective  upon  delivery if  delivered
     personally or three  business days after  mailing,  registered  first class
     postage  prepaid to the last known  address of the person to whom notice is
     given.  Written  notice shall be given to the  Committee and the Company at
     the following  address or such other address as may be specified  from time
     to time.

                                       32
                                                                             P11
<PAGE>

                                      Lancer Corporation
                                      235 West Turbo
                                      San Antonio, Texas 78216
                                      Attn:  Secretary

(d)  Applicable Law;  Severability.  The Plan shall be governed by and construed
     in all respect in  accordance  with the laws of the State of Texas.  If any
     provision of the Plan shall be held by a court of competent jurisdiction to
     be invalid or unenforceable, the remaining provisions hereof shall continue
     to be fully effective.
















                                       33
                                                                             P12

                                  EXHIBIT 5.1

                           Matthews & Branscomb, P.C.
                        106 S. St. Marys St., Sutie 700
                            San Antonio, Texas 78205

                               September 17, 1997



Lancer Corporation
6655 Lancer Boulevard
San Antonio, Texas 78219
Attn: John P. Herbots

Gentlemen:

We have acted as special  securities  counsel  for Lancer  Corporation,  a Texas
corporation (the Company),  in connection with various legal matters relating to
the  Registration  Statement  on Form S-8 to be filed  by the  Company  with the
Securities  and Exchange  Commission  with  respect to 900,000  shares of Common
Stock,  $.01 par value per share (the Common Stock), of the Company which may be
purchased pursuant to exercise of options granted pursuant to the Companys Stock
Incentive Plan of 1996 (collectively, the Plan). We have examined such corporate
records,  certificates  and other documents and such questions of law as we have
considered necessary or appropriate for the purposes of this opinion and, on the
basis of such examination,  advise you that in our opinion the 900,000 shares of
Common Stock to be issued to participants in the Plan will, when issued pursuant
to the terms of the Plan, be validly issued, fully paid and non-assessable.

We  hereby  consent  to  the  filing  of  this  opinion  as an  exhibit  to  the
Registration Statement. This consent is not to be construed as an admission that
we are a person  whose  consent is  required  to be filed with the  Registration
Statement under the provisions of the Securities Act of 1933.

                                Very truly yours,

                                      MATTHEWS & BRANSCOMB,
                                      A Professional Corporation


                                      By:/s/ Mark A. Phariss         
                                             Mark A. Phariss










                                       34

                                  EXHIBIT 23.1



The Board of Directors
Lancer Corporation:

We consent to incorporation  by reference in the registration  statement on Form
S-8 of Lancer Corporation of our report dated February 27, 1997, relating to the
consolidated  balance  sheets  of  Lancer  Corporation  and  subsidiaries  as of
December 31, 1996 and 1995, and the related  consolidated  statements of income,
shareholders'  equity,  and cash  flows for each of the years in the  three-year
period ended December 31, 1996 and related schedule, which report appears in the
December 31, 1996, annual report on Form 10-K of Lancer Corporation.



                                    /s/KPMG Peat Marwick LLP

San Antonio, Texas
September 17, 1997


                                       35


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