LANCER CORP /TX/
DEF 14A, 1997-04-21
AIR-COND & WARM AIR HEATG EQUIP & COMM & INDL REFRIG EQUIP
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                               LANCER CORPORATION
                                 235 West Turbo
                            San Antonio, Texas 78216







April 21, 1997


Dear Shareholders:

You are  cordially  invited to attend the Annual  Meeting of  Shareholders  (the
Meeting) of Lancer  Corporation (the Company) to be held at the Companys primary
manufacturing   facility  at  6655  Lancer  Blvd.,   San  Antonio,   Texas  (see
accompanying  map for directions) on Thursday,  May 22, 1997 at 9:30 a.m., local
time.

The attached  Notice of Annual Meeting and Proxy  Statement  fully describes the
formal business to be transacted at the Meeting, which includes:  electing seven
directors of the Company;  approving the appointment of KPMG Peat Marwick LLP as
independent  auditors  for the  Company for the ensuing  year;  considering  and
voting upon a proposed amendment to the Companys Articles of Incorporation which
will  increase the number of  authorized  shares of the Companys  common  stock;
approving  an increase in the number of shares  available  for awards  under the
Companys 1996 Stock Incentive  Plan; and  transacting  such other matters as may
properly come before the Meeting or any adjournments thereof.

Directors  and  officers  of the  Company,  as well as a  representative  of the
Companys independent auditors,  will be present at the annual meeting to respond
to any questions that you may have.

The Companys  Board of Directors  believes that a favorable  vote on each of the
matters to be  considered  at the Meeting is in the best interest of the Company
and its  shareholders  and  unanimously  recommends a vote FOR each such matter.
Accordingly,  we urge you to review the accompanying material carefully,  and to
please sign,  date and return the  enclosed  Proxy  promptly.  If you attend the
Meeting, you may vote in person even if you have previously mailed a Proxy.

Sincerely,



/s/George F. Schroeder
George F. Schroeder
President and Chief Executive Officer


<PAGE>


                               LANCER CORPORATION
                                  235 W. Turbo
                            San Antonio, Texas 78216

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held on May 22, 1997

NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders  (the Meeting) of
Lancer  Corporation (the Company or Lancer) will be held at the Companys primary
manufacturing   facility  at  6655  Lancer  Blvd.,   San  Antonio,   Texas  (see
accompanying map) on Thursday,  May 22, 1997 at 9:30 a.m., local time. A form of
Proxy and a Proxy Statement for the Meeting are enclosed.

The Meeting is for the purpose of considering and acting upon:

1.   The election of a Board of Directors  consisting of seven directors for the
     ensuing year;

2.   The approval of the  appointment  of KPMG Peat  Marwick LLP as  independent
     auditors for the Company for the ensuing year;

3.   The  approval  of  a  proposed   amendment  to  the  Companys  Articles  of
     Incorporation  which will increase the number of  authorized  shares of the
     Companys common stock;

4.   The amendment of the Companys 1996 Stock  Incentive Plan (the 1996 Plan) to
     allow for an increase in the maximum number of shares for which options may
     be awarded under the Plan; and

5.   Such  other  matters  as  may  properly  come  before  the  Meeting  or any
     adjournments thereof.

The close of business on April 7, 1997 has been fixed by the Board of  Directors
as the record  date for  determining  shareholders  entitled to notice of and to
vote at the  Meeting or any  adjournments  thereof.  For a period of at least 10
days prior to the Meeting,  a complete list of shareholders  entitled to vote at
the Meeting shall be open to the examination of any shareholder  during ordinary
business  hours at the Companys  Corporate  Headquarters,  235 West Turbo,  San
Antonio, Texas 78216.

Information  concerning the matters to be acted upon at the Meeting is set forth
in the accompanying Proxy Statement.

SHAREHOLDERS  WHO DO NOT EXPECT TO BE PRESENT AT THE MEETING IN PERSON ARE URGED
TO COMPLETE,  DATE,  SIGN AND RETURN THE ENCLOSED PROXY CARD,  WHICH REQUIRES NO
POSTAGE IF MAILED IN THE UNITED STATES. IF YOU ATTEND THE MEETING,  YOU MAY VOTE
IN PERSON EVEN IF YOU HAVE PREVIOUSLY MAILED A PROXY.

By Order of the Board of Directors



/s/John P. Herbots
John P. Herbots
Secretary

San Antonio, Texas
April 21, 1997


<PAGE>




                               LANCER CORPORATION
                                  235 W. Turbo
                            San Antonio, Texas 78216


                                 PROXY STATEMENT
                                       For
                         ANNUAL MEETING OF SHAREHOLDERS
                             To Be Held May 22, 1997


THE PROXY

This Proxy Statement is being  furnished to  shareholders of Lancer  Corporation
(the  Company or Lancer) in  connection  with the  solicitation  of Proxies (the
Proxies) for use at the Annual Meeting of Shareholders  (the Meeting) to be held
at the  Companys  primary  manufacturing  facility  at 6655  Lancer  Blvd.,  San
Antonio,  Texas (see accompanying map) on Thursday,  May 22, 1997, at 9:30 a.m.,
local  time,  or at such  other  time  and  place to which  the  Meeting  may be
adjourned.  The  enclosed  Proxy is  solicited  by the Board of Directors of the
Company.  Where a shareholder has  appropriately  specified how a Proxy is to be
voted, it will be voted accordingly.

The  Proxy  may be  revoked  at any time by  providing  written  notice  of such
revocation to The Bank of New York,  Securities Transfer Services,  1301 Fannin,
Suite 2215, Houston, Texas 77002, Attention: Proxy Department.  This notice must
be  received  prior to 5:00  p.m.,  local  time on May 7,  1997.  If  notice  of
revocation  is not  actually  received by the Proxy  Department  by such date, a
shareholder may nevertheless  revoke a Proxy by attending the Meeting and voting
in person.

The address of the principal  executive  offices of the Company is 235 W. Turbo,
San Antonio,  Texas 78216.  This Proxy  Statement  and enclosed  Proxy are first
being mailed to shareholders on or about April 22, 1997.

RECORD DATE AND VOTING SECURITIES

The record date for determining the shareholders entitled to vote at the Meeting
is the close of business on April 7, 1997 (the Record  Date),  at which time the
Company had issued and outstanding  5,837,798  shares of Common Stock, par value
$.01 per share (the Common  Stock),  which class of stock  constitutes  the only
outstanding securities of the Company entitled to vote at the Meeting.

QUORUM AND VOTING

The presence at the Meeting, in person or by Proxy, of the holders of a majority
of the  outstanding  shares of Common Stock is necessary to constitute a quorum.
Each share of Common  Stock is entitled to one vote with  respect to each matter
to be voted on at the  Meeting.  The approval of all  proposals,  other than the
proposal  to  amend  the  Companys  Articles  of  Incorporation,   requires  the
affirmative vote of a majority of the outstanding shares of Common Stock present
in  person  or by Proxy at the  Meeting.  The  proposal  to amend  the  Companys
Articles of Incorporation requires the favorable vote of the holders of at least
two-thirds of all the outstanding  common stock of the Company,  pursuant to the
requirements  of the  Texas  Business  Corporation  Act.  Neither  the  Companys
Articles of Incorporation nor Bylaws provide for cumulative voting.

Abstentions and broker non-votes will be included in determining the presence of
a quorum at the meeting. Because matters to be voted upon at the meeting must be
approved  by a vote of the  holders  of either a  majority  of the shares of the
Company present at the meeting in person or by proxy or by two-thirds of all the
outstanding  shares  of the Companys  common stock,  any  abstention  (including
broker non-votes) on any  matter will have the effect  of and be counted as a no
vote.

                                       1
<PAGE>

ACTIONS TO BE TAKEN AT THE MEETING

All  shares  represented  by valid  Proxies,  unless the  shareholder  otherwise
specifies,  will be voted FOR (i) the election of the seven  persons named under
Election of  Directors  of the  Company;  (ii) the proposal to approve KPMG Peat
Marwick LLP as independent  auditors for the Company for the ensuing year; (iii)
the proposal to amend the  Companys  Articles of  Incorporation  to increase the
number of authorized  shares of the Companys common stock;  (iv) the proposal to
amend the  Companys  1996 Stock  Incentive  Plan to allow for an increase in the
maximum  number of shares for which options may be awarded  under the Plan;  and
(v) at the discretion of the proxy  holders,  any other matter that may properly
come before the Meeting or any  adjournment  thereof.  The Board of Directors of
the Company  unanimously  recommends a vote FOR each proposal  described in this
Proxy.

PROPOSAL I - ELECTION OF DIRECTORS

There are seven  directors to be elected.  It is intended  that the names of the
persons  indicated in the following  table will be placed in nomination and that
the persons  named in the Proxy will vote for their  election  unless  otherwise
instructed.  Each of the nominees has indicated his or her  willingness to serve
as a member of the Board of Directors, if elected;  however, in case any nominee
shall become  unavailable  for election to the Board of Directors for any reason
not presently known or contemplated,  the proxy holders will have  discretionary
authority in that instance to vote the Proxy for a substitute.  To be elected, a
nominee  must receive the  affirmative  vote of the holders of a majority of the
shares of Common Stock  present,  in person or by Proxy,  at the  Meeting.  Each
nominee elected will serve as director for the ensuing year and until his or her
successor shall have been duly qualified and elected.

The nominees are as follows:
<TABLE>
<CAPTION>

Name                                                   Age                     Position
- -----------------------                           ---------------              -------------------------------------

<S>                                                     <C>                    <C>                                         
Alfred A. Schroeder (1)                                 60                     Chairman of the Board
George F. Schroeder (1)                                 57                     President, Chief Executive Officer
                                                                               and Director
John P. Herbots                                         49                     Vice President-Finance, Secretary,
                                                                               Treasurer and Director
Walter J. Biegler (2)                                   55                     Director
Jean M. Braley                                          67                     Director
Charles K. Clymer (2)                                   61                     Director
Michael E. Smith (2)                                    56                     Director
</TABLE>

(1)  Alfred A. Schroeder and George F. Schroeder are brothers.  No other nominee
     is related by blood,  marriage  or  adoption  to another  nominee or to any
     executive officer of the Company or its subsidiaries.

(2)  Member of the Compensation, Audit, and Stock Option Committees.

Mr.  Alfred A.  Schroeder  is a  co-founder  of the  Company  and has  served as
Chairman of the Board of Directors of the Company  since its  inception in 1967.
His primary  responsibilities include conceptual engineering design, new product
development  and corporate  planning.  He is the brother of George F. Schroeder,
and is also a  partner  in  Lancer  Properties.  See  Compensation  and  Certain
Transactions.

Mr.  George F.  Schroeder is a  co-founder  of the Company and has served as its
President,  Chief  Executive  Officer  and  director  since  1967.  His  primary
responsibilities  include  strategic  planning,  marketing,  overall  production
management  and  corporate  administration.  He is  the  brother  of  Alfred  A.
Schroeder,  and is also a partner in Lancer  Properties.  See  Compensation  and
Certain Transactions.

Mr.John  P.  Herbots  joined  the  Company  as Vice  President  of  Finance  and
Administration in February 1995. In August 1995, Mr. Herbots was appointed Chief
Financial Officer, Treasurer and Secretary. Prior to joining Lancer,


                                       2
<PAGE>

Mr. Herbots was Executive Vice  President of MK Rail  Corporation  and from 1990
until 1992,  served as Vice President and Chief  Financial  Officer for Morrison
Knudsen Corporations Rail Systems Group. Prior to that he was Vice President and
CFO of Avline Leasing  Corporation  for one year, of Lancer  Corporation for one
year and of  Fairchild  Aircraft  Corporation  for four years.  Mr.  Herbots was
elected to the Board of Directors in May 1995.

Mr. Walter J. Biegler has served as a director of the Company since 1985. He has
held the position of Chief  Financial  Officer of Periodical  Management  Group,
Inc., a San Antonio,  Texas concern  which  distributes  periodicals,  books and
specialty  items in the United  States,  Mexico and the  Virgin  Islands,  since
November 1991. Prior to November 1991, he served as the Chief Financial  Officer
and Senior Vice  President-Finance of La Quinta Motor Inns, Inc. of San Antonio,
Texas, a national hotel chain.

Ms.  Jean M. Braley has served as a director  of the  Company  since  1976.  She
served as Secretary of the Company  from 1982 to 1985.  Ms.  Braley is currently
and has been  involved  for the last ten years in  personal  investments  as her
principal  occupation.   She  is  also  a  partner  in  Lancer  Properties.  See
Compensation and Certain Transactions.

Mr.  Charles K. Clymer has served as a director of the  Company  since  December
1996.  Mr. Clymer  retired from The Coca-Cola  Company in 1993 after 31 years of
service. Managerial positions held with Coca-Cola International included Manager
of Chile,  Director  and Senior Vice  President  of  Coca-Cola  (Japan)  Company
Limited,  and Vice  President  of On Premise  Market  Development  and  Customer
Service for the Latin America Group.

Mr.  Michael E. Smith has served as a director  of the Company  since 1985.  Mr.
Smith is presently a principal  shareholder and Vice President of Bailey-Gosling
Associates,  Inc., an insurance brokerage firm. He has been employed by the same
firm since 1968. Mr. Smith has been the Company's  insurance  broker since 1981.
See Compensation and Certain Transactions.

Board of Directors and Committees

The  business  of the  Company is managed  under the  direction  of the Board of
Directors.   The  Board  meets  on  a  periodic  basis  to  review   significant
developments  affecting  the  Company  and  to act on  matters  requiring  Board
approval.  The Board of Directors met five times and acted by unanimous  written
consent two times during the 1996 fiscal year.  During such period,  each member
of the Board participated in at least 75% of all Board and applicable  Committee
meetings,  except  for Ms.  Jean M.  Braley,  who  attended  three  of the  five
scheduled meetings of the Board of Directors.

The Board of Directors  has  established  audit,  compensation  and stock option
committees  to devote  attention  to specific  subjects  and to assist it in the
discharge of its responsibilities.  Mr. Walter J. Biegler, Mr. Charles K. Clymer
and Mr.  Michael E. Smith are the members of the audit,  compensation  and stock
option  committees.  The Audit  Committee is  responsible  for the review of the
audited financial results and coordination of the annual audit. The Compensation
Committee is responsible for officer compensation. The Stock Option Committee is
responsible for  administering the Companys stock option plans. The Compensation
Committee  met once,  and the Stock Option  Committee  met five times during the
1996 fiscal year to consider officer compensation.  The Audit committee met once
during the 1996 fiscal year.

PROPOSAL II - APPROVAL OF APPOINTMENT OF INDEPENDENT AUDITORS

The  Board of  Directors  has  appointed  the firm of KPMG Peat  Marwick  LLP as
independent  auditors to make an  examination of the accounts of the Company for
the fiscal year 1997, and has directed that the  appointment be submitted to the
shareholders  for their  approval  at the  Meeting.  KPMG Peat  Marwick  LLP has
audited the Companys  financial  statements for a period exceeding 17 years. It
is  expected  that a  representative  of the firm will be present at the Meeting
with an  opportunity to make a statement if such  representative  so desires and
will be available to respond to appropriate  questions by  shareholders.  If the
shareholders  do not  approve  this  appointment,  the Board of  Directors  will
consider the selection of other auditors.

                                       3
<PAGE>

During the fiscal year ended  December 31, 1996,  KPMG Peat Marwick LLP provided
audit  services  to the  Company  consisting  of the  audit of the  consolidated
financial  statements  of the  Company,  services  related to  filings  with the
Securities  and  Exchange  Commission,  and  tax  preparation  and  consultation
services.

PROPOSAL III - INCREASE IN NUMBER OF AUTHORIZED COMMON SHARES

The Board of Directors has voted to amend the Companys Articles of Incorporation
to increase the number of authorized  common shares to 50,000,000  nonassessable
common  shares  with a par value of $.01 per share.  The Board of  Directors  is
submitting Proposal III for shareholder approval.

Proposal  III  proposes  to amend the first  paragraph  of  Article  Four of the
Companys Articles of Incorporation to read in its entirety as follows:

     The corporation  shall have authority to issue two classes of shares, to be
     designated  respectively,  preferred and common. The total number of shares
     which  the  Corporation  is  authorized  to  issue  is  fifty-five  million
     (55,000,000)  shares.  The number of preferred  shares  authorized  is five
     million  (5,000,000)  nonassessable  shares,  which  shares are without par
     value. The number of common shares authorized is fifty million (50,000,000)
     nonassessable shares and the par value of each such share is $0.01.

As of the Record Date, there were 10,000,000 common shares authorized, 5,837,798
common shares outstanding,  and approximately 541,543 common shares reserved for
future issuance pursuant to outstanding options granted under the Companys stock
option plans.  No preferred  shares were  outstanding as of the Record Date, and
the proposed  amendment  does not increase  the number of  authorized  preferred
shares.  If the amendment to the Certificate of Incorporation  is approved,  the
Board of Directors will have the authority to issue 44,162,202 additional common
shares, and 5,000,000 preferred shares,  without further  stockholder  approval,
except as  otherwise  required by the  applicable  rules of the  American  Stock
Exchange or applicable laws or regulations.

The Board of Directors  believes the authorized number of shares of common stock
should be increased to provide  sufficient shares for such appropriate  purposes
as may be determined by the Board of Directors to be necessary or desirable. The
purposes may include, without limitation:  facilitating broader ownership of the
Companys  common stock by effecting  stock  splits or issuing  stock  dividends;
raising  capital  through the sale of common  stock;  attracting  and  retaining
valuable  employees  by the  issuance of  additional  stock  options,  including
additional  shares reserved for future option grants under the Companys existing
stock  plans;  and  acquiring  other  businesses  in exchange  for shares of the
Companys Common Stock.  The Board of Directors  considers the  authorization  of
additional  shares of Common Stock  advisable to ensure prompt  availability  of
shares for issuance should the occasion arise.

The Company has no pending arrangements to issue any of the additional shares of
Common Stock that would be authorized  as a result of the proposed  amendment to
the Companys  Articles of  Incorporation.  Since the shareholders of the Company
have no preemptive rights, the issuance of Common Stock on other than a pro rata
basis may reduce each  shareholders  proportionate  voting  power in relation to
that of the shareholders as a whole.

The  issuance  of  additional  shares of Common  Stock  could have the effect of
diluting  earnings  per share and book value per share,  which  could  adversely
affect the Companys existing stockholders.  In addition, the Companys authorized
but unissued shares of Common Stock could be used to make a change in control of
the Company more difficult or costly.  Issuing additional shares of Common Stock
could have the  effect of  diluting  stock  ownership  of the person  seeking to
obtain control of the Company. The Company is not aware, however, of any pending
or  threatened  efforts  to  obtain  control  of the  Company,  and the Board of
Directors has no current  intention to use the additional shares of Common Stock
in order to impede a takeover attempt.


                                       4
<PAGE>


PROPOSAL IV - INCREASE IN THE NUMBER OF SHARES FOR WHICH  OPTIONS MAY BE AWARDED
     UNDER THE 1996 STOCK INCENTIVE PLAN.

The Board of Directors  has  approved an  amendment to the 1996 Stock  Incentive
Plan to increase  from 150,000 to 400,000 the number of shares for which options
may be granted. The Board of Directors is submitting Proposal IV for shareholder
approval.

Proposal  IV  proposes  to amend  the  first  sentence  of  Section  4(a) of the
Companys 1996 Stock Incentive Plan to read in its entirety as follows:

         Subject to  adjustment  by the  operation of  Section 4(b) hereof,  the
         maximum number of shares with respect to which Awards may be made under
         the Plan is 400,000.

The  Companys  1996  Stock  Incentive  Plan  (the  1996  Plan)  was  adopted  by
shareholders  at the Annual  Meeting of  Shareholders  held on May 23, 1996. The
purpose of the 1996 Plan is to promote the  long-term  interests  of the Company
and its  shareholders  by  providing  officers  and other key  employees  of the
Company and its Affiliates and other key individuals  (including  non-employees)
with an additional incentive to promote the financial success of the Company and
its Affiliates. As of the date of this Proxy Statement, options on 21,750 shares
remained  available for grant out of a total of 225,000 initially approved (both
figures are adjusted for the  three-for-two  stock  dividend  effective  July 9,
1996). The 1996 Plan provides that shareholder  approval is required to increase
the number of shares  with  respect to which  awards may be made under the Plan.
The Board of  Directors  believes it is in the best  interest of the Company and
its  shareholders  to  increase  the  number of shares on which  options  can be
awarded under the 1996 Plan from 150,000 to 400,000,  or from 225,000 to 600,000
to give effect to a three-for-two  stock dividend paid July 9, 1996, so that the
Company can continue to grant stock options to key personnel. See Description of
the 1996 Plan,  Option Grants During the 1996 Fiscal Year, and Options Exercised
During the 1996 Fiscal Year and Fiscal Year End Option Values.

Description of the 1996 Plan

The 1996 Plan  provides for the granting of incentive  stock options (as defined
in Section 422A of the Internal  Revenue  Code of 1954,  as amended)  (ISOs) and
options which do not qualify as ISOs  (non-qualified  stock options,  or NQSOs),
and is  intended  to promote  the  long-term  interests  of the  Company and its
shareholders  by providing  officers and other key  employees of the Company and
its  Affiliates  and other key  individuals  (including  non-employees)  with an
additional  incentive  to promote the  financial  success of the Company and its
Affiliates.  Options will be granted on such terms and prices as  determined  by
the Stock Option  Committee  of the Board of  Directors in its sole  discretion;
provided,  however, that the per share exercise price of incentive stock options
may not be less than the fair  market  value of the Common  Stock on the date of
grant.  Each option will be exercisable after the period or periods specified in
the option agreement, but no option shall be exercisable after the expiration of
10 years from the date of grant.  A committee  composed of three  members of the
Board of Directors,  none of whom is eligible to receive  options under the 1996
Plan,  will  administer and interpret the 1996 Plan. The committee has authority
to grant options  under the 1996 Plan to all eligible  employees of the Company,
including officers and directors of the Company who are also employees.

Unless sooner terminated by action of the Board, the 1996 Plan will terminate on
February 28, 2007 and no options may  thereafter be granted under the 1996 Plan.
The 1996 Plan may be amended,  altered or  discontinued by the Board without the
approval of the  shareholders,  except that the Board does not have the power of
authority  to  increase  the maximum  number of shares for which  options may be
granted  under the 1996 Plan  (except  for  certain  adjustments)  either in the
aggregate or as to any individual  employee;  change the minimum purchase prices
which may be established  under the 1996 Plan (except for certain  adjustments);
extend the period or periods  during which  options may be granted or exercised;
change the provisions relating to the determination of employees to whom options
shall be  granted  and the  number of shares to be  covered  by such  options or
change  the  provisions  relating  to  adjustments  to be made upon  changes  in
capitalization.  However,  the  Stock  Option  Committee  may  make  appropriate
adjustments in the number of shares covered by the 1996 Plan and the outstanding
options,  and in the option prices, to reflect any stock dividend,  stock split,
share  combination or other  recapitalization,  and, with respect to outstanding
options and option prices, to reflect any merger, consolidation, reorganization,
liquidation or the like, of or by the Company.

                                       5
<PAGE>

Options  will be granted  only to persons who are key  employees  of the Company
which  include  directors,  officers,  supervisory  personnel,  as well as other
employees  of  the  Company  or a  subsidiary  corporation  of  the  Company  as
determined by the Stock Option Committee.  The number of other key employees who
might be eligible is not  determinable  at this time.  Options may be granted to
persons to whom options  have  previously  been granted  under the 1987 and 1992
Plans. The aggregate fair market value  (determined at the time of the grant) of
the  Common  Stock  with  respect  to which  options  under  the  1996  Plan are
exercisable  for the first  time by a grantee of an option  during any  calendar
year  shall  not  exceed  $100,000.  Other  than this  restriction,  there is no
restriction  in the 1996  Plan on the  maximum  or  minimum  number of shares of
Common Stock covered by options that may be granted to any person or that may be
made purchasable by exercise by any person at any time.

Unless,  as otherwise  provided in the 1996 Plan, the option holders  employment
terminates as a result of death, disability or retirement;  or is terminated for
cause, all rights to exercise options terminate 90 days from the date the option
holder ceases to be an employee of the Company or a subsidiary of the Company.

Options  may not be  transferred  other than by will or the laws of descent  and
distribution and, during the lifetime of the optionee,  may be exercised only by
him. The 1996 Plan provides that, if an option holder dies while in the Companys
employment,  any  unexercisable  options  may  be  exercised  by  the  employees
executor, administrator, heir or devisee within one year following the employees
death,  without  regard to any  limitation  imposed on the number of shares then
subject to exercise.  If an option expires or terminates  before it is exercised
in full by reason of the death or  severance  of  employment  of  optionee,  the
surrender of the option,  or any other cause,  the shares of stock  allocable to
the unexercised  portion of such option become available for the granting of new
options.

A person may  exercise  his  options  by giving  written  notice to the  Company
specifying  the number of shares to be purchased  and  delivering to the Company
payment of the full purchase price in cash,  certified bank check, shares of the
Companys Common Stock, or any combination of the forms of payment mentioned.

Tax Status of Options

ISOs.  ISOs granted  under the 1996 Plan are intended to qualify  under  Section
422A of the  Internal  Revenue  Code,  as amended,  for  incentive  stock option
treatment.  To receive  incentive stock option  treatment,  an optionee must not
dispose of the  acquired  stock  within two years after the option is granted or
within one year after  exercise.  In  addition,  the  individual  must have been
continuously  employed  by the  Company  from the date of granting of the option
until three months (one year if the employee is disabled) before the date of the
exercise.  The  requirement  that the individual be an employee and the two-year
and one-year holding periods are waived in the case of death of the employee. If
all such  requirements  are met,  no tax will be imposed  upon  exercise  of the
option.  Any gains upon sale of the stock will be capital  gain.  The  employees
gain on exercise  (the  excess of the fair market  value at the time of exercise
over the exercise  price) of an incentive  stock option is a tax preference item
and, accordingly,  is included in the computation of alternative minimum taxable
income.

If the  two-year and one-year  holding  requirements  are not met, but all other
requirements are met, the employee will recognize, at the time of disposition of
the stock,  ordinary  income in an amount  equal to the  difference  between the
exercise  price and the lower of (i) the fair market value of the stock  subject
to the  option  on the date of  exercise  or (ii)  the  amount  realized  by the
employee  on the  disposition  of the  stock;  provided  that,  for  (ii)  to be
applicable,  the disposition must be a transaction with respect to which a loss,
if sustained,  would be recognized. If the amount realized on the disposition of
the stock  exceeds the fair market  value of the stock  subject to the option on
the date of exercise,  the excess will be either long-term or short-term capital
gain depending on the employee's holding period for such stock.

The Company will not be entitled to any tax deduction  with respect to the grant
or exercise of an incentive  stock option unless there is a  disposition  of the
stock before the holding periods are satisfied. In such event, the Company would
be entitled to a tax deduction equal to the amount of ordinary income recognized
by the employee.


                                       6
<PAGE>



The  foregoing  statements  are based upon present  federal  income tax laws and
regulations  and are  subject  to  change  if the tax laws and  regulations,  or
interpretations thereof, are changed.

NQSOs.  An NQSO granted under the 1996 Plan is taxed in accordance  with Section
83 of the Internal Revenue Code and the regulations thereunder. The following is
a discussion of the general rules which are  applicable to holders of such NQSOs
and to the Company for federal  income tax purposes  under  existing law, and is
based  upon  the  assumptions   that  (i)  the  NQSOs  do  not  have  a  readily
ascertainable  fair market  value at the date of grant and (ii) the Common Stock
acquired  by  exercising  an NQSO is either  transferable  or not  subject  to a
substantial  risk of forfeiture (as defined in  regulations  under Section 83 of
the Code).

The holder of an NQSO will not realize any taxable  income upon the grant of the
NQSO, and the Company is not allowed a business  expense  deduction by reason of
such grant. The option holder will recognize ordinary compensation income at the
time of  exercise of an NQSO in an amount  equal to the  excess,  if any, of the
fair market value of the shares on the date of exercise over the exercise price.
When an option holder sells shares which are acquired  pursuant to an NQSO,  the
option  holder will  recognize a capital  gain or loss in an amount equal to the
difference  between  the  amount  realized  upon the sale of the  shares and the
option  holders  basis in the shares.  If an option  holder holds the shares for
longer than one year, the gain or loss will be a long-term capital gain or loss.
In general,  the Company will be entitled to a business expense tax deduction in
an amount equal to the  compensation  income which is  recognized  by the option
holder at the time of the  exercise of the option.  The Company will be entitled
to take this deduction in the year in which compensation income is recognized by
the option holder.

Other Incentive Stock Option Plans of the Company

1992 Stock Option Plan. On December 18, 1991, the Board of Directors adopted the
1992 Non-statutory  Stock Option Plan (the 1992 Plan) under which options may be
granted to key management  employees of the Company,  which include officers and
directors  of the Company who are also  employees.  The 1992 Plan is intended to
encourage  stock  ownership by key  management  employees of the Company and its
subsidiaries,  to provide additional  incentive for such employees to expand and
improve  the  profitability  of  the  Company  and to  attract  and  retain  key
personnel.

The 1992 Plan provided for the issuance of up to 258,750  shares of common stock
after giving effect to three-for-two  stock dividends paid in July 1996 and July
1995 , all of which had been granted as of December  31, 1996.  The Stock Option
Committee of the Board of Directors  administers  and  interprets the 1992 Plan.
Options are granted on such terms and prices as  determined  by the Committee in
its sole discretion; provided, however, that the per share exercise price of the
options  granted may not be less than the fair market  value of the Common Stock
on the date of grant. Options were exercisable after six months had elapsed from
date of grant.

As of the date of this Proxy  Statement,  options to  purchase an  aggregate  of
170,775 shares of Common Stock are outstanding  under the 1992 Plan  exercisable
at an average  exercise  price of $1.94 per share.  Options  granted to officers
include  74,250 shares to each of Alfred A.  Schroeder and George F.  Schroeder,
14,850 shares to James R. Sprinkle and 14,850  shares to Samuel  Durham,  all of
whom are  executive  officers of the  Company.  No options  under this plan were
exercised during 1996.

1987 Stock Option Plan. On April 14, 1987, the Board of Directors adopted and on
May 29,  1987,  the  Shareholders  approved the 1987 Stock Option Plan (the 1987
Plan) under which options may be granted to key employees of the Company,  which
include   officers  and  directors  of  the  Company  who  are  also  employees,
supervisory  personnel  and  other  employees  of the  Company  or a  subsidiary
corporation  of the Company.  The 1987 Plan is intended to advance the interests
of  the  Company  by  providing  officers  and  other  key  employees  who  have
substantial  responsibility for the direction and management of the Company with
additional  incentive and increase their proprietary  interest in the success of
the Company.  The 1987 Plan provides for the issuance of up to 225,000 shares of
common stock after giving effect to  three-for-two  stock dividends paid in July
1996  and  July  1995,  and  options  granted   thereunder  are  exercisable  in
incremental amounts up to five years from date of grant. Shares by reason of the
expiration  of an option that are no longer  subject to purchase  pursuant to an
option granted under the 1987 Plan may be issued in connection  with new options
granted  thereunder.  All options  granted  under the 1987 Plan are  intended to
qualify  under  Section  422A of the  Internal  Revenue  Code,  as amended,  for
incentive stock option treatment.

                                       7
<PAGE>

The Stock Option Committee of the Board of Directors  administers and interprets
the 1987 Plan. Options are granted on such terms and prices as determined by the
Committee in its sole discretion; provided, however, that the per share exercise
price of the options granted to less than 10%  shareholders may not be less than
the fair market  value of the Common  Stock on the date of grant.  The  exercise
price of options  granted to 10%  shareholders  may not be less than 110% of the
fair market value of the Common  stock on the date of grant.  On April 13, 1997,
the Board of Directors authority to grant options under 1987 Plan terminated. No
more options will be granted under the 1987 Plan.

Each option is exercisable  after the period or periods  specified in the option
agreement but no option is  exercisable  after the  expiration of ten years from
date of grant.  Options are not  transferable  other than by will or the laws of
descent and  distribution  without the consent of the Board.  The aggregate fair
market  value  (determined  at the time of the grant) of the  Common  Stock with
respect to which options under the 1987 Plan are  exercisable for the first time
by a grantee of an option in any calendar year shall not exceed $100,000.  Other
than this  restriction,  there is no restriction in the 1987 Plan on the maximum
or minimum  number of shares of Common  Stock  covered  by  options  that may be
granted to any person or that may be made  purchasable by exercise by any person
at any time.

As of the date of this Proxy  Statement,  options to purchase  165,170 shares of
Common  Stock are  outstanding  under the 1987 Plan  exercisable  at an  average
exercise  price of $4.56 per share.  There are no options  available  for grant.
Options granted to executive officers include 51,075 shares to each of Alfred A.
Schroeder  and George F.  Schroeder,  12,894  shares to John P.  Herbots,  9,385
shares to Michael U. Raymondi, 6,750 to Robert W. Abbott, 10,125 shares to James
R. Sprinkle and 10,215 shares to Samuel  Durham.  Options for 9,896 shares under
this plan were exercised during 1996.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth  information as of March 20, 1997,  regarding the
beneficial ownership of common stock of Lancer by each person known by Lancer to
own 5% or more of the outstanding shares of each class of Lancer's Common Stock,
each  director of Lancer,  each  executive  officer of the Company  named in the
Summary  Compensation  Table  set forth in this  proxy,  and the  directors  and
executive  officers of Lancer as a group.  The  persons  named in the table have
sole  voting and  investment  power with  respect to all shares of Common  Stock
owned by them, unless otherwise noted. The number of shares  beneficially  owned
reflects a three-for-two stock dividend effective July 9, 1996.
<TABLE>
<CAPTION>

                                                   Number of Shares
Name of Beneficial Owner and Number                of Common Stock           Percent of
of Persons in Group                                Beneficially Owned           Class
- ------------------------------------------ ----- ---- -------------- ---- ----------------

<S>                                                         <C>                      <C> 
Alfred A. Schroeder (1)(2)(7)                               855,222                  13.7
George F. Schroeder (1)(3)(7)                               951,031                  15.2
John P. Herbots (4)                                          17,663                     *
Walter J. Biegler                                             4,500                     *
Jean M. Braley (1)(5)                                       324,518                   5.2
Charles K. Clymer                                                 0                     *
Michael E. Smith                                              5,100                     *
Samuel Durham (6)                                            32,690                     *
Michael U. Raymondi (7)                                      11,104                     *
Robert W. Abbott (8)                                         11,550                     *
GHS Management, Inc. (9)                                    546,300                   8.7
Greenbriar Partners, Ltd. (10)                              366,150                   5.9
All directors and executive officers
as a group (fourteen persons) (11)                        2,225,968                  35.6
*Less than 1%
</TABLE>

                                       8
<PAGE>

(1)  The mailing  address for Mr. Alfred A.  Schroeder,  Mr. George F. Schroeder
     and Mrs. Jean M. Braley is 235 West Turbo, San Antonio, Texas 78216.

(2)  Includes  125,325  shares   purchasable   pursuant  to  options  which  are
     exercisable  within the next 60 days,  but excludes  135,730 shares held of
     record by Mr. Alfred A. Schroeders two adult children.

(3)  Includes  298,350  shares held by trusts for the children of Mr.  George F.
     Schroeder,  of which Mr. George F.  Schroeder is the trustee,  and includes
     125,325 shares purchasable pursuant to options which are exercisable within
     the next 60 days.  Excludes 10,125 shares held by  Mr. George F. Schroeders
     three adult children.

(4)  Includes   12,813  shares   purchasable   pursuant  to  options  which  are
     exercisable within the next 60 days.

(5)  Includes  176,879  shares held by the Estate of William V. Braley for which
     Mrs. Braley serves as sole independent executrix.

(6)  Includes   28,765  shares   purchasable   pursuant  to  options  which  are
     exercisable within the next 60 days.

(7)  Shares  purchasable  pursuant to options which are  exercisable  within the
     next 60 days.

(8)  Includes 9,150 shares purchasable pursuant to options which are exercisable
     within the next 60 days.

(9)  GHS  Management,  Inc.  is a  Dallas-based  investment  firm whose  mailing
     address is 8235 Douglas Avenue, Suite 420, Dallas, Texas 75225.

(10) Greenbriar Partners,  Ltd. is a Dallas-based  investment firm whose mailing
     address is 1901 N. Akard, Dallas,  Texas 75201.  Includes 9,000 shares held
     by Rowe Family Partnership, Ltd.

(11) Includes  323,532  shares   purchasable   pursuant  to  options  which  are
     exercisable within the next 60 days.

EXECUTIVE OFFICERS

The following  table sets forth  certain  information  concerning  the executive
officers of the Company:
<TABLE>
<CAPTION>

Name                                               Age                       Position with the Company
- --------------------------                       ------                      ---------------------------------------
<S>                                               <C>                        <C>                     
Alfred A. Schroeder                               60                         Chairman of the Board
George F. Schroeder                               57                         President and CEO
John P. Herbots                                   49                         Vice President Finance, Secretary,
                                                                             Treasurer and CFO
Charles W. Thomas                                 43                         Vice President of Marketing
Robert W. Abbott                                  58                         Vice President - Asia
Jose A. Canales, Jr.                              51                         Vice President - Latin America
Robert E. Gehl                                    35                         Vice President - Europe
James R. Sprinkle                                 49                         Vice President - Domestic Sales
Samuel Durham                                     48                         Vice President of Engineering
Michael U. Raymondi                               49                         Vice President of Operations
</TABLE>

Mr.  Alfred A.  Schroeder  is a  co-founder  of the  Company  and has  served as
Chairman of the Board of Directors of the Company  since its  inception in 1967.
His primary  responsibilities include conceptual engineering design, new product
development  and corporate  planning.  He is the brother of George F. Schroeder,
and is also a  partner  in  Lancer  Properties.  See  Compensation  and  Certain
Transactions.

Mr.  George F.  Schroeder  is a  co-founder  of the  Company  and has  served as
President,  Chief  Executive  Officer  and  director  since  1967.  His  primary


                                       9
<PAGE>

responsibilities  include  strategic  planning,  marketing,  overall  production
management  and  corporate  administration.  He is  the  brother  of  Alfred  A.
Schroeder,  and is also a partner in Lancer  Properties.  See  Compensation  and
Certain Transactions.

Mr.  John P.  Herbots  joined the  Company  as Vice  President  of  Finance  and
Administration in February 1995. In August 1995, Mr. Herbots was appointed Chief
Financial Officer, Treasurer and Secretary. Prior to joining Lancer, Mr. Herbots
was Executive  Vice President of MK Rail  Corporation  and from 1990 until 1992,
served as Vice  President  and Chief  Financial  Officer  for  Morrison  Knudsen
Corporation's Rail Systems Group. Prior to that he was Vice President and CFO of
Avline Leasing  Corporation for one year, of Lancer Corporation for one year and
of Fairchild Aircraft Corporation for four years. Mr. Herbots was elected to the
Board of Directors in May 1995.

Mr.  Charles W. Thomas  joined the Company as Vice  President  of  Marketing  in
February 1996. Prior to joining Lancer,  Mr. Thomas was employed for 15 years by
what is now The Minute Maid Company, a division of The Coca-Cola Company.  While
at The Minute Maid Company,  Mr.  Thomas held  positions  including  Director of
Marketing, Director of Field Sales and Director of Technical Development.

Mr.  Robert W. Abbott has been  employed by the Company  since 1974.  Mr. Abbott
became Vice President - Asia in 1997.  From 1976 until January 1997, he has held
various senior sales positions,  including Vice President - International Sales.
Prior to his  employment  with Lancer,  Mr. Abbott was employed by The Coca-Cola
Company.

Mr. Jose A. Canales,  Jr.,  joined the Company as Vice President - Latin America
in August 1995. Prior to joining Lancer, Mr. Canales was the International Sales
Manager for Pioneer Flour Mills in San Antonio, Texas. From 1982 to 1993 he held
various management positions within the Latin American steel industry with Trade
Arbed of Luxembourg,  Fundidora in Mexico and Huntco Steel in the United States.
From 1972 to 1982, he represented W.W. Grainger in Mexico and Latin America.

Mr.  Robert E. Gehl  joined the  Company in  February  1997 as Vice  President -
Europe.  Before coming to Lancer,  Mr. Gehl was Managing  Director of Europe for
Multiplex  GmbH for five  years,  and was  Director  of Sales and  Marketing  of
Jetspray London, Ltd. for two years.

Mr. James R.  Sprinkle  joined the Company in April 1984 as Director of National
Accounts. Mr. Sprinkle assumed the responsibilities of Vice President - Domestic
Sales in May  1993.  Prior to his  employment  with  Lancer,  Mr.  Sprinkle  was
employed by The Coca-Cola Company.

Mr.  Samuel  Durham joined the Company in June 1979 and has held the position of
Vice President of Engineering  since May 1993. He is primarily  responsible  for
coordinating  new product  design through its  introduction  into the market and
works directly with the engineering department of the Companys largest customer.
Before joining the Company,  Mr. Durham was employed by Polyvend, a manufacturer
of vending equipment.

Mr.  Michael U. Raymondi  joined the Company as Vice  President of Operations in
August 1994.  Prior to joining  Lancer,  Mr.  Raymondi was employed by Minnesota
Rubber,  a rubber and plastics  products  company,  as General Manager for three
years.  Prior to that,  Mr.  Raymondi was  employed by National  O-Ring as Plant
Manager for five years.

COMPENSATION AND CERTAIN TRANSACTIONS

Executive Compensation

The Company  believes that  compensation  of its  executive  officers and others
should be directly and materially  linked to operating  performance.  For fiscal
1996, the executive  compensation  program  consisted of base salary and a bonus
plan based on Company profitability and individual performance. The compensation
levels of all  executives  were  based  primarily  on the  achievement  of a 38%
increase in net earnings per share over 1995,  and to  qualitative  goals set at
the beginning of the period.


                                       10
<PAGE>

Compensation and Stock Option Committees' Report

The Compensation  and the Stock Option  Committees (the Committees) of the Board
of Directors,  which usually meet once a year,  determine the Companys executive
compensation.  An incentive  bonus pool and awards to be made under stock option
plans at the end of the ensuing year are approved at the  Committees  meeting in
the  first  quarter  with  respect  to  that  fiscal  year.  Compensation  for a
newly-hired executive may be established by the Committees at a special meeting.

The Committees  believe that  compensation of the Companys key executives should
be sufficient to attract and retain highly qualified  personnel and also provide
meaningful  incentives for measurably  superior  performance.  They also believe
that  compensation  should  be  directly  and  materially  linked  to  operating
performance and net earnings per share. As a result,  the Company places special
emphasis on long and short-term performance goals as measured by improvements in
net earnings and net earnings per share.  During 1996,  net income  increased to
$5,732,500  from  $4,091,117  for the previous year. Net earnings per share were
$0.94 in 1996 compared to $0.68 in 1995. The Companys performance goals were set
in part by an evaluation of its level of operational  complexity and competitive
environment.  Special awards are  contemplated to compensate for the achievement
of superior  goals in specific  departments,  such as research and  development,
production and sales.

During 1996, executive  compensation  included,  in addition to a base salary, a
cash  bonus  based on the  achievement  of 38% net  earnings  per  share  growth
compared to targeted  growth of 20% as set forth at the  beginning  of the year.
Based on  available  data,  the  Committees  believe the base  salaries and cash
bonuses of its executives  were set below the levels of comparable  companies as
measured by market capitalization.

During 1996, Mr. George F. Schroeder,  the Companys CEO,  received a base salary
of $199,992 and a bonus of $28,782 as determined by the  Compensation  Committee
and  approved by the Board of  Directors.  As a co-founder  of the Company,  Mr.
George F. Schroeder has the entrepreneurial drive, strategic focus and long-term
experience necessary to provide effective leadership to a complex  manufacturing
company  with  a  worldwide  presence.   Although,  as  noted  above,  executive
compensation  was  primarily  contingent  on a specific  net  earnings per share
growth  objective,  Mr.  Schroeders  performance  was also  measured  based on a
subjective  evaluation of his success at building a strong  management  team and
aggressively pursuing new areas for growth.

The 1996 fiscal year was a good year for the Company, as reflected by the growth
in net earnings per share and a 118% increase in the stock price after adjusting
for a three-for-two stock dividend effective July 9, 1996. These factors will be
taken into  consideration in determining  future stock bonus and short-term cash
awards.

Internal Revenue Code Section 162(m) precludes a public  corporation from taking
a deduction  for  compensation  in excess of $1 million for its chief  executive
officer   or   any  of   its   four   other   highest-paid   officers.   Certain
performance-based  compensation,   however,  is  specifically  exempt  from  the
deduction limit. Since the vesting of options under the 1992 Plan is not subject
to the attainment of performance objectives, it is possible that awards to named
executive  officers under this plan, when taken in conjunction with their annual
compensation,  could become subject to the limitations of Section 162(m). Awards
made under the 1992 Plan to two of the named  executive  officers will expire if
not  exercised by January 12, 2002.  Therefore,  it is likely that these options
will be exercised by January 12, 2002. When added to other  compensation  likely
to be paid to such  officers in 2002,  compensation  related to these  awards is
likely to be partially  non-deductible to the Company under Section 162(m).  The
committee  believes the compensation of its executive  officers cannot always be
based upon fixed  formulas and that the prudent use of discretion in determining
compensation  is in the best  interest of the Company and its  shareholders.  In
some cases,  the  Committee,  in the  exercise of such  discretion,  may approve
executive  compensation that is not fully deductible.  However, the Company does
not expect the  limitations on  deductibility  to have a material  impact on its
financial condition.

Compensation and Stock Option Committees

Walter J. Biegler, Chairman
Charles K. Clymer
Michael E. Smith

                                       11
<PAGE>

Compensation of Directors

Directors  who are also  employees of the Company  receive no  compensation  for
serving as a director.  Directors who are not employees of the Company receive a
fee of $2,000 per quarter.

Compensation Committee Interlocks and Insider Participation

Mr. Michael E. Smith is a member of the Companys  Compensation  and Stock Option
Committees.  Mr.  Smith is a principal  shareholder  and Vice  President  of the
insurance  brokerage firm of  Bailey-Gosling  Associates,  Inc. The Company paid
approximately  $305,000,  $313,000  and  $264,000 in premiums in 1996,  1995 and
1994,  respectively,  for  various  insurance  policies  placed  by  or  through
Bailey-Gosling Associates, Inc.

Summary Compensation Table

The  following  table  sets  forth  the  compensation  paid or to be paid by the
Company to the Chairman of the Board, the Chief Executive Officer, and the named
executive  officers for services  rendered in all capacities for the years ended
December 31, 1996, 1995 and 1994.
<TABLE>
<CAPTION>

                                                                                   Long Term
                                                                                  Compensation
                                                 Annual Compensation                 Awards

                                                                         Other       Securities
                                                                        Annual       Underlying      All Other
                                Year        Salary         Bonus     Compensation(1)    Options (2)  Compensation (3) 
Name/Title                                    ($)           ($)           ($)            (#)            ($)

- ----------------------------- -------- --- ---------- -- ---------- ---------------- ------------ -----------------

<S>                            <C>          <C>            <C>             <C>         <C>             <C>   
Alfred A. Schroeder            1996         199,992        47,693          4,441             -         60,385
Chairman of the                1995         199,992        21,462          4,500             -         60,311
Board                          1994         101,296        65,000          3,679             -         52,005

George F. Schroeder            1996         199,992        28,782          4,441             -         31,314
President & CEO                1995         199,992             -          4,500             -         32,436
                               1994         101,296        65,000          3,679             -         33,197

Samuel Durham                  1996         118,922        25,600          3,484        22,500          1,013
Vice President of              1995         111,821         4,795          3,500             -          1,267
Engineering                    1994          91,254        26,886          2,898             -          2,179

John P. Herbots                1996         110,345         9,600          2,792        16,980            377
Vice President Finance         1995          80,395        13,654              -        10,914          8,934
&  CFO                         (4)

Michael U. Raymondi            1996         105,490        10,687              -        15,000            377
Vice President of              1995          95,014        15,630              -         2,636            249
Operations (5)                 1994          40,198         7,626                        6,750          2,649

Robert W. Abbott               1996         100,020        20,100          3,208        18,750          1,518
Vice President - Asia          1995          99,278         8,332          3,000             -          2,260
                               1994          89,728        13,514          2,532         6,750          2,393
</TABLE>

(1)  These amounts reflect Company  contributions to its profit sharing plan for
     the benefit of the named officers for the years indicated.

                                       12
<PAGE>

(2)  Adjusted for three-for-two stock dividends in July 1996 and July 1995.

(3)  These amounts include insurance  premiums paid for the benefit of the named
     officers and certain other taxable fringe benefits.

(4)  John P. Herbots joined the Company in February, 1995.

(5)  Michael U. Raymondi joined the Company in August, 1994.

Options Grants During the 1996 Fiscal Year

The following table discloses,  for John P. Herbots,  Vice President Finance and
Chief Financial Officer,  Samuel Durham, Vice President of Engineering,  Michael
U. Raymondi, Vice President of Operations,  and Robert W. Abbott, Vice President
- - Asia,  information  on Common Stock options of the Company  (Options)  granted
during the 1996 fiscal  year.  There are no other named  executive  officers who
received options during 1996.
<TABLE>
<CAPTION>


                           Individual Grants                                              Option Value
                           ------------------------------------------------------ -----------------------------
                                                                                  Potential Realizable Value
                                                                                  at Assumed Annual Rates of
                                                                                  Stock Price Appreciation
                                                                                  for Option Term
                                                                                  -----------------------------

                                 Number of   % of Total
                                 Securities  Options
                                 Underlying  Granted to   Exercise
                                 Options     Employees    Price    Expiration       5%          10%
Name/Title                       Granted     in   Fiscal  ($/Sh)   Date             (2)         (2)
                                 (1)         Yr
- -------------------------- -- -- ----------- ------------ -------- ------------- -- -------- -- ----------

<S>                                   <C>         <C>     <C>       <C>             <C>          <C>    
John P. Herbots                       15,000      7.7%    $10.83    3/31/2001       $44,850      $99,150
Vice President Finance,                1,980      1.0%    $11.09    2/19/2001       $ 6,059      $13,405
Chief Financial Officer

Samuel Durham                         22,500     11.5%    $10.83    3/31/2001       $67,275     $148,725
Vice President of
Engineering

Michael U. Raymondi                   15,000      7.7%    $10.83    3/31/2001       $44,850      $99,150
Vice President of
Operations

Robert W. Abbott                      18,750      9.6%    $10.83    3/31/2001       $56,063     $123,938
Vice President - Asia
</TABLE>

(1)  The  recipients  of all the option grants listed in the table above are 40%
     vested in the grants as of the date of this Proxy  Statement.  All  options
     are  exercisable  to the extent vested.  The options are not  transferable,
     other than by will or the laws of decent and  distribution or pursuant to a
     qualified domestic relations order.

(2)  The  information  in these  columns  illustrates  the value  that  might be
     realized  upon  exercise of the  options  granted  during  fiscal year 1996
     assuming the  specified  compound  rates of  appreciation  of the  Companys
     Common Stock over the term of the options.  The potential  realizable value
     columns of the foregoing table do not take into account certain  provisions
     of  the  options   providing  for  termination  of  the  option   following
     termination of employment or nontransferability.



                                       13
<PAGE>



Options Exercised During the 1996 Fiscal Year and Fiscal Year End Option Values

The  following  table  discloses,  for the  Chairman  of the  Board,  the  Chief
Executive  Officer,  and the named executive  officers,  information  concerning
options exercised during the fiscal year ended December 31, 1996, and the number
and value of the  options  held at the end of fiscal  year 1996  based  upon the
closing price of $20.375 per share of Common Stock on December 31, 1996. Amounts
are adjusted for the three-for-two stock dividends paid in July 1996 and in July
1995.
<TABLE>
<CAPTION>

                                                                Number of Securities
                                                               Underlying Unexercised        Value of Unexercised In Money
                               Shares                           Options at FY-End                 Options at FY-End
                              Acquired          Value               Exercisable/                     Exercisable/
Name/Title                   on Exercise      Realized             Unexercisable                    Unexercisable
- ------------------------- -- ----------- -- ------------- --------------------------------- -------------------------------

<S>                               <C>             <C>                     <C>                             <C>        
Alfred A. Schroeder               0               0                       115,110/                        $2,041,559/
Chairman of the                                                             10,215                           $168,190
Board

George F. Schroeder               0               0                       115,110/                        $2,041,559/
President & CEO                                                             10,215                           $168,190

John P. Herbots                   0               0                         7,761/                           $86,854/
Vice President Finance                                                      20,133                           $211,077
and CFO

Samuel Durham                     0               0                        22,222/                          $365,005/
Vice President of                                                           20,043                           $206,163
Engineering

Michael U. Raymondi               0               0                         8,104/                           $92,568/
Vice President of                                                           16,282                           $166,795
Operations

Robert W. Abbott                 900            $6,950                      7,260/                           $81,196/
Vice President - Asia                                                       17,340                           $173,443
</TABLE>




                                       14
<PAGE>



Company Performance

The  performance  graph shows a comparison of  cumulative  total returns for the
Company,  the  Standard & Poors  SmallCap  600 Index,  and the  Standard & Poors
Specialized  Manufacturing  (SPSM) Index for the five-year period ended December
31, 1996.


The total  cumulative  return on investment  (change in the year end stock price
plus reinvested  dividends) for each year for the Company,  the Standard & Poors
SmallCap 600 Index,  and the SPSM Index is based on the stock price or composite
index on December 31 of each year  presented.  The comparison  assumes that $100
was invested in the Companys Common Stock and in each of the other two indices.
<TABLE>
<CAPTION>

                                         1991            1992            1993            1994             1995             1996
                                      ------------    ------------    ------------    ------------     -----------     ------------
<S>                                     <C>             <C>             <C>             <C>             <C>             <C>        
Lancer Corporation                      $  100.00       $  168.62       $  322.94       $  420.11       $  480.09       $  1,048.10
Standard & Poors SmallCap 600           $  100.00       $  121.04       $  143.78       $  136.92       $  177.94       $    215.88
S & P Specialized Manufacturing         $  100.00       $  138.96       $  151.09       $  139.83       $  214.42       $    219.91
</TABLE>


Profit Sharing Plan

In  1991  the  Company  amended  the  non-contributory  profit  sharing  plan it
originally  adopted in 1985 to comply  with  changes  in the law.  The amount of
annual  contributions  made by the Company is at the  discretion of the Board of
Directors  but  may not  exceed  an  amount  equal  to  fifteen  percent  of the
compensation  paid or accrued  during the year to all  participating  employees.
Substantially  all United  States  employees  are eligible to  participate.  The
Companys  consolidated  statements  of income for the years ended  December  31,
1996,  1995, and 1994 include  provisions of $520,000,  $359,000,  and $270,000,
respectively, attributable to the plan.


                                       15
<PAGE>

Certain Transactions

Michael E. Smith,  a principal  shareholder  and Vice President of the insurance
brokerage  firm of  Bailey-Gosling  Associates,  Inc.,  has  been  the  Companys
insurance broker since 1981. The Company paid approximately  $305,000,  $313,000
and $264,000 in premiums  for various  insurance  policies  placed by or through
Bailey-Gosling Associates, Inc. in 1996, 1995 and 1994, respectively,  for which
Mr. Smiths services were used in connection therewith.

Lancer Properties is a Texas general partnership that owns the land and building
at 235 West  Turbo in San  Antonio,  Texas  where  the  Companys  administrative
facilities  and a portion  of its  production  operations  are  located.  Lancer
Properties  leased the premises to the Company for a term of 21 years  beginning
June 1, 1977 at a rental of $6,600 per month.  The Company also leases adjoining
operating   facilities  at  257R  West  Turbo,   from  Lancer  Properties  on  a
month-to-month  basis  for $800 per  month.  The  Company  pays all  maintenance
expenses,   property  taxes,   assessments  and  insurance   premiums  on  these
facilities. In conjunction with a debt refinancing in 1992, the Company advanced
$220,000 to this  partnership.  Repayment of this advance will be made through a
reduction  of  lease  payments   otherwise  due  between  the  Company  and  the
partnership  and  includes  an  interest  charge at a rate of 9.25%  per  annum.
Included in other  assets and prepaid  expenses  in the  Company's  consolidated
balance sheet at December 31, 1996 is $5,000  remaining due from the partnership
for this  advance.  Improvements  to these  properties  paid by the  Company are
recorded as an offset against the lease payments. Alfred A. Schroeder, George F.
Schroeder and Jean M. Braley,  all of whom were  directors of the Company during
1996, own 13.33%, 13.33% and 15%, respectively, of Lancer Properties. The Estate
of  William  V.  Braley,  for  which  Mrs.  Braley  serves  as sole  independent
executrix, also holds a 15% interest in the partnership.

As of December  31,  1996,  Alfred A.  Schroeder  and George F.  Schroeder  were
indebted to the Company for  approximately  $290,000 for cash advances  received
from  the  company  prior to and  during  1996.  The  obligation  to repay  this
indebtedness  is evidenced  by  promissory  notes due on or before  December 31,
1999, and payable to the company in four equal annual installments, beginning on
or before January 10, 1997, together with interest at the AFR rate, as published
by the Internal Revenue Service.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the Companys
executive  officers and directors,  and persons who own more than ten percent of
the Companys Common Stock, to file reports of ownership and changes in ownership
with the  Securities and Exchange  Commission  and the American Stock  Exchange.
Based solely on reports and other  information  submitted by executive  officers
and directors, the Company believes that during the year ended December 31, 1996
each of its  executive  officers,  directors  and  persons who own more than ten
percent of the  Companys  Common  Stock  filed all  reports  required by Section
16(a),  except for two late  filings by Mrs.  Jean M.  Braley  pursuant to stock
transactions  involving  a total of 5,400  shares,  and one late  filing for Mr.
Michael E. Smith  pursuant  to a stock  transaction  involving  a total of 1,500
shares.  The number of shares noted in the  preceding  sentence  relating to the
transactions   by  Mrs.  Braley  and  Mr.  Smith  have  been  adjusted  for  the
three-for-two stock dividend paid in July, 1996.

SHAREHOLDER PROPOSALS

Shareholders may submit proposals on matters  appropriate for shareholder action
at  subsequent  annual  meetings  of the  Company  consistent  with  Rule  14a-8
promulgated  under the  Securities  Exchange Act of 1934,  as amended.  For such
proposals  to be  considered  for  inclusion  in the Proxy  Statement  and Proxy
relating to the 1998 Annual  Meeting of  Shareholders,  such  proposals  must be
received by the Company no later than December 23, 1997.  Such proposals  should
be directed to Lancer Corporation, 235 W. Turbo, San Antonio, Texas 78216, Attn:
Chief Financial Officer.


                                       16
<PAGE>



OTHER BUSINESS

The Board of Directors knows of no matter other than those described herein that
will be presented for  consideration at the Meeting.  However,  should any other
matters properly come before the Meeting or any adjournment  thereof,  it is the
intention of the persons named in the  accompanying  Proxy to vote in accordance
with their best judgment in the interest of the Company.


MISCELLANEOUS

The expenses of preparing, printing and mailing this notice of meeting and proxy
material  and all other  expenses  of  soliciting  proxies  will be borne by the
Company.  Georgeson & Company Inc., New York, New York,  will  distribute  proxy
soliciting  material  to  brokers,  banks,  and  institutional  holders and will
request such parties to forward soliciting  material to the beneficial owners of
the Common Stock held of record by such persons.  The Company will pay Georgeson
&  Company  Inc.  a minimum  fee of $600,  not to exceed  $2,500,  covering  its
services  and will  reimburse  Georgeson & Company  Inc.  for  payments  made to
brokers and other nominees for their expenses in forwarding soliciting material.

The Companys  Annual Report to  Shareholders  for the fiscal year ended December
31, 1996 accompanies this Proxy statement. The Annual Report is not deemed to be
part of this Proxy Statement.

By order of the Board of Directors



/s/ John P. Herbots
John P. Herbots
Secretary

San Antonio, Texas
April 21, 1997

<PAGE>

                               LANCER CORPORATION


               1997 ANNUAL MEETING OF SHAREHOLDERS - MAY 22, 1997

           This Proxy is Solicited on Behalf of the Board of Directors

The undersigned shareholder of LANCER CORPORATION,  a Texas corporation,  hereby
acknowledges  receipt of the Notice of Annual Meeting of Shareholders  and Proxy
Statement, each dated April 21, 1997 and hereby appoints George F. Schroeder and
Alfred A. Schroeder or either of them, proxies and attorneys-in-fact,  with full
power to each of substitution,  on behalf and in the name of the undersigned, to
represent the  undersigned at the 1997 Annual Meeting of  Shareholders of Lancer
Corporation  to be held May 22, 1997 at 9:30 a.m.,  local time,  at the Companys
facility at 6655 Lancer Blvd.,  San Antonio,  Texas,  and at any  adjournment or
adjournments  thereof,  and to  vote  all  shares  of  Common  Stock  which  the
undersigned would be entitled to vote if then and there personally  present,  on
the matters set forth on the reverse side hereof and in their  discretion,  upon
such other matter or matters  which may properly  come before the meeting or any
adjournment or adjournments thereof. 

This Proxy will be voted as directed or, if no contrary  direction is indicated,
will be voted FOR the election of all listed directors,  FOR the ratification of
the  appointment of KPMG Peat Marwick as independent  auditors,  FOR approval of
the  proposed  amendment of the Companys  Articles of  Incorporation  which will
increase the number of  authorized  shares of the  Companys  Common  Stock,  FOR
approval of the  proposal to amend the  Companys  1996 Stock  Incentive  Plan to
increase  the number of shares for which  options  may be  granted,  and as said
proxies deem advisable on such other matters as may come before the meeting.

          (Continued, and to be signed and dated, on the reverse side.)

                               LANCER CORPORATION
                                  PO BOX 11214
                             NEW YORK, NY 10203-0214




<PAGE>


1.  ELECTION OF DIRECTORS                
     FOR all nominees listed below  /  /  
     WITHHOLD AUTHORITY to vote for all nominee listed below  / /      
     EXCEPTIONS         /  /
                                          
          Nominees: Alfred A. Schroeder; George F. Schroeder; Walter J. Biegler;
               Jean M.  Braley;  Charles K.  Clymer;  Michael E. Smith;  John P.
               Herbots  (INSTRUCTIONS:  To  withhold  authority  to vote for any
               individual  nominee,  mark the  Exceptions  box and strike a line
               through  that   nominees   name.)

2.   PROPOSAL  TO  APPROVE  THE  APPOINTMENT  OF KPMG  PEAT  MARWICK  LLP AS THE
     INDEPENDENT AUDITORS OF THE COMPANY FOR THE YEAR ENDING DECEMBER 31, 1997

     FOR      /  /        AGAINST       /  /        ABSTAIN      /  /

3.   PROPOSED  AMENDMENT OF THE COMPANYS  ARTICLES OF  INCORPORATION  WHICH WILL
     INCREASE THE NUMBER OF AUTHORIZED SHARES OF THE COMPANYS COMMON STOCK
                                                                                
     FOR      /  /        AGAINST       /  /        ABSTAIN      /  /

4.   PROPOSAL TO AMEND THE COMPANYS  1996 STOCK  INCENTIVE  PLAN TO INCREASE THE
     NUMBER OF SHARES FOR WHICH OPTIONS MAY BE GRANTED

     FOR      /  /        AGAINST       /  /        ABSTAIN      /  /

                                                                                
                                                                                
Address change and/or 
Comments Mark Here      /  /                                               

     (This  Proxy  should  be  marked,  dated and  signed by the  shareholder(s)
     exactly as his or her name appears  hereon,  and  returned  promptly in the
     enclosed  envelope.  Persons  signing  in a  fiduciary  capacity  should so
     indicate, if shares are held by joint tenants both should sign.)
                                                                                
                                                                                
Dated_______________________________________________________, 1997
      
                                                                                
                                                                                
- ------------------------------------------------------------------
Signature
                                                                                
                                                                                
- ------------------------------------------------------------------
Signature
                                                                                
                                                                                
Votes MUST be indicated (x)
in Black or Blue ink. / /                                                       
                                                                                
Sign, Date and Return the Proxy Card Promptly Using the Enclosed Envelope




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