LANCER CORP /TX/
DEF 14A, 1998-04-23
AIR-COND & WARM AIR HEATG EQUIP & COMM & INDL REFRIG EQUIP
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                               LANCER CORPORATION
                                6655 Lancer Blvd.
                            San Antonio, Texas 78219







April 28, 1998


Dear Shareholders:

You are  cordially  invited to attend the Annual  Meeting of  Shareholders  (the
"Meeting")  of Lancer  Corporation  (the  "Company") to be held at the Company's
Corporate Headquarters at 6655 Lancer Blvd., San Antonio, Texas on Thursday, May
28, 1998 at 9:30 a.m., local time.

The attached  Notice of Annual Meeting and Proxy  Statement  fully describes the
formal business to be transacted at the Meeting,  which  includes:  electing six
directors of the Company,  approving the appointment of KPMG Peat Marwick LLP as
independent  auditors for the Company for the ensuing year, and transacting such
other  matters  as may  properly  come  before the  Meeting or any  adjournments
thereof.

Directors  and  officers  of the  Company,  as well as a  representative  of the
Company's independent auditors, will be present at the annual meeting to respond
to any questions that you may have.

The Company's  Board of Directors  believes that a favorable vote on each of the
matters to be  considered  at the Meeting is in the best interest of the Company
and its shareholders  and unanimously  recommends a vote "FOR" each such matter.
Accordingly,  we urge you to review the accompanying material carefully,  and to
sign,  date and return the enclosed Proxy  promptly.  If you attend the Meeting,
you may vote in person even if you have previously mailed a Proxy.

Sincerely,



/s/ George F. Schroeder
George F. Schroeder
President and Chief Executive Officer


<PAGE>


                               LANCER CORPORATION
                                6655 Lancer Blvd.
                            San Antonio, Texas 78219

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held on May 28, 1998

NOTICE IS HEREBY GIVEN that the Annual Meeting of  Shareholders  (the "Meeting")
of Lancer  Corporation (the "Company" or "Lancer") will be held at the Company's
Corporate Headquarters at 6655 Lancer Blvd., San Antonio, Texas on Thursday, May
28, 1998 at 9:30 a.m., local time. A form of Proxy and a Proxy Statement for the
Meeting are enclosed.

The Meeting is for the purpose of considering and acting upon:

   1.  The election of a Board of Directors consisting of six directors for the
       ensuing year;

   2.  The approval of the  appointment  of KPMG Peat Marwick LLP as independent
       auditors for the Company for the ensuing year; and

   3. Such  other  matters  as may  properly  come  before  the  Meeting  or any
adjournments thereof.

The close of business on April 13, 1998 has been fixed by the Board of Directors
as the record  date for  determining  shareholders  entitled to notice of and to
vote at the  Meeting or any  adjournments  thereof.  For a period of at least 10
days prior to the Meeting,  a complete list of shareholders  entitled to vote at
the Meeting shall be open to the examination of any shareholder  during ordinary
business hours at the Company's Corporate  Headquarters,  6655 Lancer Blvd., San
Antonio, Texas 78219.

Information  concerning the matters to be acted upon at the Meeting is set forth
in the accompanying Proxy Statement.

SHAREHOLDERS  WHO DO NOT EXPECT TO BE PRESENT AT THE MEETING IN PERSON ARE URGED
TO COMPLETE,  DATE,  SIGN AND RETURN THE ENCLOSED PROXY CARD,  WHICH REQUIRES NO
POSTAGE IF MAILED IN THE UNITED STATES. IF YOU ATTEND THE MEETING,  YOU MAY VOTE
IN PERSON EVEN IF YOU HAVE PREVIOUSLY MAILED A PROXY.

By Order of the Board of Directors



/s/ George F. Schroeder
George F. Schroeder
President and Chief Executive Officer

San Antonio, Texas
April 28, 1998


<PAGE>


                               LANCER CORPORATION
                                6655 Lancer Blvd.
                            San Antonio, Texas 78219


                                 PROXY STATEMENT
                                       For
                         ANNUAL MEETING OF SHAREHOLDERS
                             To Be Held May 28, 1998


THE PROXY

This Proxy Statement is being  furnished to  shareholders of Lancer  Corporation
(the "Company" or "Lancer") in connection with the  solicitation of Proxies (the
"Proxies") for use at the Annual Meeting of  Shareholders  (the "Meeting") to be
held at the Company's Corporate  Headquarters at 6655 Lancer Blvd., San Antonio,
Texas on Thursday, May 28, 1998, at 9:30 a.m., local time, or at such other time
and place to which the Meeting may be adjourned. The enclosed Proxy is solicited
by the Board of Directors of the Company.  Where a shareholder has appropriately
specified how a Proxy is to be voted, it will be voted accordingly.

The  Proxy  may be  revoked  at any time by  providing  written  notice  of such
revocation to The Bank of New York,  Securities Transfer Services,  1301 Fannin,
Suite 2215, Houston, Texas 77002, Attention: Proxy Department.  This notice must
be  received  prior to 5:00  p.m.,  local  time on May 14,  1998.  If  notice of
revocation  is not  actually  received by the Proxy  Department  by such date, a
shareholder may nevertheless  revoke a Proxy by attending the Meeting and voting
in person.

The  address of the  principal  executive  offices of the Company is 6655 Lancer
Blvd.,  San Antonio,  Texas 78219.  This Proxy  Statement and enclosed Proxy are
first being mailed to shareholders on or about April 23, 1998.

RECORD DATE AND VOTING SECURITIES

The record date for determining the shareholders entitled to vote at the Meeting
is the close of business on April 13, 1998 (the  "Record  Date"),  at which time
the Company had issued and  outstanding  9,098,470  shares of Common Stock,  par
value $.01 per share (the "Common Stock"),  which class of stock constitutes the
only outstanding securities of the Company entitled to vote at the Meeting.

QUORUM AND VOTING

The presence at the Meeting, in person or by Proxy, of the holders of a majority
of the  outstanding  shares of Common Stock is necessary to constitute a quorum.
Each share of Common  Stock is entitled to one vote with  respect to each matter
to be voted on at the  Meeting.  The  approval  of all  proposals  requires  the
affirmative vote of a majority of the outstanding shares of Common Stock present
in  person  or by  Proxy at the  Meeting.  Neither  the  Company's  Articles  of
Incorporation nor Bylaws provide for cumulative voting.

Abstentions and broker non-votes will be included in determining the presence of
a quorum at the meeting. Because matters to be voted upon at the meeting must be
approved  by a vote of the  holders of a majority  of the shares of the  Company
present at the meeting in person or by proxy, any abstention  (including  broker
non-votes) on any matter will have the effect of and be counted as a "no" vote.


                                       1
<PAGE>

ACTIONS TO BE TAKEN AT THE MEETING

All  shares  represented  by valid  Proxies,  unless the  shareholder  otherwise
specifies,  will be voted FOR (i) the  election of the six  persons  named under
"Election of Directors"  of the Company;  (ii) the proposal to approve KPMG Peat
Marwick LLP as  independent  auditors for the Company for the ensuing year;  and
(iii) at the discretion of the proxy holders, any other matter that may properly
come before the Meeting or any  adjournment  thereof.  The Board of Directors of
the Company unanimously  recommends a vote "FOR" each proposal described in this
Proxy.

PROPOSAL I - ELECTION OF DIRECTORS

There are six  directors  to be elected.  It is  intended  that the names of the
persons  indicated in the following  table will be placed in nomination and that
the persons  named in the Proxy will vote for their  election  unless  otherwise
instructed.  Each of the nominees has indicated his or her  willingness to serve
as a member of the Board of  Directors,  if elected.  In case any nominee  shall
become  unavailable  for election to the Board of  Directors  for any reason not
presently  known or  contemplated,  the proxy  holders  will have  discretionary
authority in that instance to vote the Proxy for a substitute.  To be elected, a
nominee  must receive the  affirmative  vote of the holders of a majority of the
shares of Common Stock  present,  in person or by Proxy,  at the  Meeting.  Each
nominee elected will serve as director for the ensuing year and until his or her
successor shall have been duly qualified and elected.

The nominees are as follows:
<TABLE>
<CAPTION>

Name                                                   Age                     Position
- ---------------------------------                 ---------------              -------------------------------------
<S>                                                     <C>                    <C>                                         
Alfred A. Schroeder (1)                                 61                     Chairman of the Board

George F. Schroeder (1)                                 58                     President, Chief Executive Officer
                                                                               and Director
Walter J. Biegler (2)                                   56                     Director

Jean M. Braley (3)                                      68                     Director

Charles K. Clymer (2)                                   62                     Director

Michael E. Smith (2)                                    57                     Director

<FN>

(1) Alfred A. Schroeder and George F.  Schroeder are brothers.  No other nominee
is related by blood, marriage or adoption to another nominee or to any executive
officer of the Company or its subsidiaries.

(2)  Member of the Compensation, Audit, and Stock Option Committees.

(3) Member of the Audit Committee.
</FN>

</TABLE>

Mr.  Alfred A.  Schroeder  is a  co-founder  of the  Company  and has  served as
Chairman of the Board of Directors of the Company  since its  inception in 1967.
His primary  responsibilities include conceptual engineering design, new product
development  and corporate  planning.  He is the brother of George F. Schroeder,
and is also a partner  in  Lancer  Properties.  See  "Compensation  and  Certain
Transactions."

Mr.  George F.  Schroeder is a  co-founder  of the Company and has served as its
President,  Chief  Executive  Officer  and  director  since  1967.  His  primary
responsibilities  include  strategic  planning,  marketing,  overall  production
management  and  corporate  administration.  He is  the  brother  of  Alfred  A.
Schroeder,  and is also a partner in Lancer  Properties.  See  "Compensation and
Certain Transactions."

Mr. Walter J. Biegler has served as a director of the Company since 1985. He has
held the position of Chief  Financial  Officer of Periodical  Management  Group,
Inc., a San Antonio,  Texas concern  which  distributes  periodicals,  books and
specialty  items in the United  States,  Mexico and the  Virgin  Islands,  since
November 1991. Prior to November 1991, he served as the Chief Financial  Officer
and Senior Vice  President-Finance of La Quinta Motor Inns, Inc. of San Antonio,
Texas, a national hotel chain.

                                       2
<PAGE>

Ms.  Jean M. Braley has served as a director  of the  Company  since  1976.  She
served as  Secretary  of the Company  from 1982 to 1985.  Ms.  Braley has been a
private  investor  since 1985. She is also a partner in Lancer  Properties.  See
"Compensation and Certain Transactions."

Mr.  Charles K. Clymer has served as a director of the  Company  since  December
1996.  Mr. Clymer  retired from The Coca-Cola  Company in 1993 after 31 years of
service. Managerial positions held with Coca-Cola International included Manager
of Chile,  Director  and Senior Vice  President  of  Coca-Cola  (Japan)  Company
Limited,  and Vice  President  of On Premise  Market  Development  and  Customer
Service for the Latin America Group.

Mr.  Michael E. Smith has served as a director  of the Company  since 1985.  Mr.
Smith is presently a principal  shareholder and Vice President of Bailey-Gosling
Associates,  Inc., an insurance brokerage firm. He has been employed by the same
firm since 1968. Mr. Smith has been the Company's  insurance  broker since 1981.
See "Compensation and Certain Transactions."

Board of Directors and Committees

The  business  of the  Company is managed  under the  direction  of the Board of
Directors.   The  Board  meets  on  a  periodic  basis  to  review   significant
developments  affecting  the  Company  and  to act on  matters  requiring  Board
approval.  The Board of Directors met four times and acted by unanimous  written
consent four times during the 1997 fiscal year. During such period,  each member
of the Board participated in at least 75% of all Board and applicable  Committee
meetings.

The Board of Directors  has  established  audit,  compensation  and stock option
committees  to devote  attention  to specific  subjects  and to assist it in the
discharge of its  responsibilities.  Mr. Walter J. Biegler,  Ms. Jean M. Braley,
Mr.  Charles  K.  Clymer and Mr.  Michael E. Smith are the  members of the audit
committee.  Mr.  Biegler,  Mr.  Clymer  and Mr.  Smith  are the  members  of the
compensation and stock option committees. The Audit Committee is responsible for
the review of the  audited  financial  results  and  coordination  of the annual
audit. The Compensation  Committee is responsible for officer compensation.  The
Stock Option  Committee is responsible  for  administering  the Company's  stock
option  plans.  The  Compensation  Committee  met  once,  and the  Stock  Option
Committee  acted by unanimous  consent  seven times during the 1997 fiscal year.
The Audit committee met once during the 1997 fiscal year.

PROPOSAL II - APPROVAL OF APPOINTMENT OF INDEPENDENT AUDITORS

The  Board of  Directors  has  appointed  the firm of KPMG Peat  Marwick  LLP as
independent  auditors to make an  examination of the accounts of the Company for
the fiscal year 1998, and has directed that the  appointment be submitted to the
shareholders  for their  approval  at the  Meeting.  KPMG Peat  Marwick  LLP has
audited the Company's  financial  statements for a period exceeding 18 years. It
is  expected  that a  representative  of the firm will be present at the Meeting
with an  opportunity to make a statement if such  representative  so desires and
will be available to respond to appropriate  questions by  shareholders.  If the
shareholders  do not  approve  this  appointment,  the Board of  Directors  will
consider the selection of other auditors.

During the fiscal year ended  December 31, 1997,  KPMG Peat Marwick LLP provided
audit  services  to the  Company  consisting  of the  audit of the  consolidated
financial  statements  of the  Company,  services  related to  filings  with the
Securities  and  Exchange  Commission,  and  tax  preparation  and  consultation
services.





                                       3
<PAGE>



SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth  information as of March 23, 1998,  regarding the
beneficial ownership of common stock of Lancer by each person known by Lancer to
own 5% or more of the outstanding shares of each class of Lancer's Common Stock,
each  director of Lancer,  each  executive  officer of the Company  named in the
Summary  Compensation  Table  set forth in this  proxy,  and the  directors  and
executive  officers of Lancer as a group.  The  persons  named in the table have
sole  voting and  investment  power with  respect to all shares of Common  Stock
owned by them, unless otherwise noted. The number of shares  beneficially  owned
reflects a three-for-two stock dividend effective July 8, 1997.

<TABLE>
<CAPTION>

                                                  Number of Shares
Name of Beneficial Owner and Number                of Common Stock           Percent of
of Persons in Group                                Beneficially Owned           Class
<S>                                                       <C>                        <C> 
Alfred A. Schroeder (1)(2)                                1,228,957                  12.9
George F. Schroeder (1)(3)                                1,431,546                  15.0
John P. Herbots (4)                                          28,797                     *
Walter J. Biegler                                             6,750                     *
Jean M. Braley (1)(5)                                       485,877                   5.1
Charles K. Clymer                                             6,521                     *
Michael E. Smith                                              7,650                     *
Samuel Durham (6)                                            53,237                     *
Michael U. Raymondi (7)                                      17,896                     *
Robert W. Abbott (8)                                         24,975                     *
Greenbriar Partners, Ltd. (9)                               549,225                   5.8
All directors and executive officers
as a group (fifteen persons) (10)                         3,338,952                  35.0
<CAPTION>

*Less than 1%

(1) The mailing address for Mr. Alfred A. Schroeder, Mr. George F. Schroeder and
Mrs. Jean M. Braley is 6655 Lancer Blvd., San Antonio, Texas 78219.

(2)  Includes  187,987  shares   purchasable   pursuant  to  options  which  are
exercisable  within the next 60 days, but excludes 206,969 shares held of record
by Mr. Alfred A. Schroeder's two adult children.

(3) Includes  447,525  shares held by trusts for the  children of Mr.  George F.
Schroeder, of which Mr. George F. Schroeder is the trustee, and includes 187,987
shares purchasable  pursuant to options which are exercisable within the next 60
days.  Excludes  15,187  shares held by Mr.  George F.  Schroeder's  three adult
children.

(4) Includes 17,766 shares purchasable pursuant to options which are exercisable
within the next 60 days. Mr. Herbots  resigned as an officer and director of the
Company effective April 17, 1998.

(5)  Includes  265,318  shares held by the Estate of William V. Braley for which
Mrs. Braley serves as sole independent executrix.

(6) Includes 49,897 shares purchasable pursuant to options which are exercisable
within the next 60 days.

(7) Shares purchasable pursuant to options which are exercisable within the next
60 days.

(8) Includes 21,375 shares purchasable pursuant to options which are exercisable
within the next 60 days.

(9) Greenbriar  Partners,  Ltd. is an investment  firm whose mailing  address is
1901 N. Akard, Dallas,  Texas 75201.  Includes 13,500 shares held by Rowe Family
Partnership, Ltd.

(10)  Includes  514,483  shares  purchasable   pursuant  to  options  which  are
exercisable within the next 60 days.
</TABLE>

                                       4
<PAGE>

EXECUTIVE OFFICERS

The following  table sets forth  certain  information  concerning  the executive
officers of the Company:
<TABLE>
<CAPTION>

Name                                               Age                       Position with the Company
- --------------------------                       ------                      ---------------------------------------
<S>                                               <C>                                             
Alfred A. Schroeder                               61                         Chairman of the Board
George F. Schroeder                               58                         President and CEO
Charles W. Thomas                                 44                         Vice President of Marketing
Robert W. Abbott                                  59                         Vice President - Asia
Richard  M. Abraham                               47                         Vice President - Pacific
Jose A. Canales, Jr.                              52                         Vice President - Latin America
Robert E. Gehl                                    36                         Vice President - Europe
James R. Sprinkle                                 50                         Vice President - North America
Samuel Durham                                     49                         Vice President of Engineering
Michael U. Raymondi                               50                         Vice President of Operations
</TABLE>

Mr.  Alfred A.  Schroeder  is a  co-founder  of the  Company  and has  served as
Chairman of the Board of Directors of the Company  since its  inception in 1967.
His primary  responsibilities include conceptual engineering design, new product
development  and corporate  planning.  He is the brother of George F. Schroeder,
and is also a partner  in  Lancer  Properties.  See  "Compensation  and  Certain
Transactions."

Mr.  George F.  Schroeder  is a  co-founder  of the  Company  and has  served as
President,  Chief  Executive  Officer  and  director  since  1967.  His  primary
responsibilities  include  strategic  planning,  marketing,  overall  production
management  and  corporate  administration.  He is  the  brother  of  Alfred  A.
Schroeder,  and is also a partner in Lancer  Properties.  See  "Compensation and
Certain Transactions."

Mr.  Charles W. Thomas  joined the Company as Vice  President  of  Marketing  in
February 1996. Prior to joining Lancer,  Mr. Thomas was employed for 15 years by
what is now The Minute Maid Company, a division of The Coca-Cola Company.  While
at The Minute Maid Company,  Mr.  Thomas held  positions  including  Director of
Marketing, Director of Field Sales and Director of Technical Development.

Mr.  Robert W. Abbott has been  employed by the Company  since 1974.  Mr. Abbott
became Vice President - Asia in 1997.  From 1976 until January 1997, he has held
various senior sales positions,  including Vice President - International Sales.
Prior to his  employment  with Lancer,  Mr. Abbott was employed by The Coca-Cola
Company.

Mr.  Richard M.  Abraham has been  employed  by the Company as Vice  President -
Pacific  since  April,  1997.  He was  previously  a principal  owner of Applied
Beverage Systems (1990), Ltd. ("ABS") in Auckland,  New Zealand, since 1986. The
Company acquired substantially all of the assets of ABS in April, 1997.

Mr. Jose A. Canales,  Jr.,  joined the Company as Vice President - Latin America
in August 1995. Prior to joining Lancer, Mr. Canales was the International Sales
Manager for Pioneer Flour Mills in San Antonio, Texas. From 1982 to 1993 he held
various management positions within the Latin American steel industry with Trade
Arbed of Luxembourg,  Fundidora in Mexico and Huntco Steel in the United States.
From 1972 to 1982, he represented W.W. Grainger in Mexico and Latin America.

Mr.  Robert E. Gehl  joined the  Company in  February  1997 as Vice  President -
Europe.  Before coming to Lancer,  Mr. Gehl was Managing  Director of Europe for
Multiplex  GmbH for five  years,  and was  Director  of Sales and  Marketing  of
Jetspray London, Ltd. for two years.

Mr. James R.  Sprinkle  joined the Company in April 1984 as Director of National
Accounts. Mr. Sprinkle assumed the responsibilities of Vice President - Domestic
Sales in May  1993.  Prior to his  employment  with  Lancer,  Mr.  Sprinkle  was
employed by The Coca-Cola Company.

                                       5
<PAGE>

Mr.  Samuel  Durham joined the Company in June 1979 and has held the position of
Vice President of Engineering  since May 1993. He is primarily  responsible  for
coordinating  new product  design through its  introduction  into the market and
works  directly  with  the  engineering  department  of  the  Company's  largest
customer.  Before  joining the Company,  Mr. Durham was employed by Polyvend,  a
manufacturer of vending equipment.

Mr.  Michael U. Raymondi  joined the Company as Vice  President of Operations in
August 1994.  Prior to joining  Lancer,  Mr.  Raymondi was employed by Minnesota
Rubber,  a rubber and plastics  products  company,  as General Manager for three
years.  Prior to that,  Mr.  Raymondi was  employed by National  O-Ring as Plant
Manager for five years.


COMPENSATION AND CERTAIN TRANSACTIONS

Report of the Compensation Committee and the Stock Option Committee on Executive
Compensation

The  Compensation  Committee  of  the  Board  of  Directors  consists  of  three
non-employee  directors of the Company.  It is authorized to review and consider
the Company's compensation  standards and practices.  The Compensation Committee
considers  suggestions from management and makes recommendations to the Board of
Directors  concerning the cash compensation to be paid to executive  officers of
the Company and its  subsidiaries.  The Stock  Option  Committee of the Board of
Directors was formed in 1985 at the time of the adoption of the Company's  first
Incentive Stock Option plan. It consists of three  non-employee  directors.  The
Committee  administers such plans and awards long-term  compensation in the form
of stock options to executive  officers and other eligible  employees under such
plans.

The Company's executive  compensation  program is designed to attract and retain
talented  managers and to motivate such managers to increase  profitability  and
shareholder value over time. Executive officers'  compensation  consists of base
salary  and  benefits  and may  include  incentives  in the form of annual  cash
bonuses and stock options.

In   determining   base   salaries,   the   Compensation   Committee   considers
recommendations from the President and CEO of the Company. Base salaries in 1997
for the Named Officers generally reflect the Company's  performance in 1996. The
Compensation  Committee  has taken special  notice that  management is currently
leading the Company  through a  transition  phase in which new markets are being
explored and  developed,  expansion  programs at the Company's  facilities  have
added to the  financial  burden of the Company,  and the  installation  of a new
fully  integrated MRP II computer  system has  temporarily  consumed  managerial
resources.  If such efforts result in earnings  growth for the Company in future
years, the Compensation  Committee intends to reward management with appropriate
increases in salaries.

Annual cash bonuses are typically tied to a performance target. Bonuses may also
be awarded at the  Compensation  Committee's  discretion for special  individual
contributions  to the success of the Company.  Since the Company did not achieve
desired results for the year, executive officers were generally not awarded cash
bonuses.  The Chairman did receive a $38,214 bonus in 1997 that was not directly
related to an overall performance target.

Based upon available data, the Compensation Committee believes the base salaries
and cash  bonuses  of its  executive  officers  were set  below  the  levels  of
comparable companies as measured by market capitalization.

All  employees,  including  executive  officers and  non-employee  directors are
eligible to receive  grants of stock options from the Company.  Options  granted
generally  have an exercise  price equal to the market value of the Common Stock
on the date of grant,  generally become exercisable in equal annual installments
over four years after the date of grant,  and are contingent upon the optionee's
continued  employment  with the  Company.  The number of  options  granted to an
individual varies according to his or her individual contribution to the success
of the Company.  The Stock  Option  Committee  intends to make future  grants as
necessary to focus managers on increasing profitability and shareholder value.

                                       6
<PAGE>

Recent  amendments  to the  federal  income tax laws impose  limitations  on the
deductibility of compensation in excess of $1 million paid to executive officers
in certain circumstances.  Certain performance-based  compensation,  however, is
specifically  exempt from such  limitations.  Since the vesting of options under
the 1992 Plan is not subject to the attainment of performance objectives,  it is
possible  that  awards  to  Named  Officers  under  this  plan,  when  taken  in
conjunction  with  their  annual  compensation,  could  become  subject  to  the
limitations  of Section 162(m) of the Internal  Revenue Code.  Awards made under
the 1992 Plan to two of the Named  Officers  will  expire  if not  exercised  by
January 12, 2002.  Therefore,  it is likely that these options will be exercised
by January 12, 2002. When added to other compensation  likely to be paid to such
officers in 2002, compensation related to these awards is likely to be partially
non-deductible to the Company under Section 162(m).  The committee  believes the
compensation  of its  executive  officers  cannot  always  be based  upon  fixed
formulas, and that the prudent use of discretion in determining  compensation is
in the best  interest of the Company and its  shareholders.  In some cases,  the
Committee,   in  the  exercise  of  such  discretion,   may  approve   executive
compensation that is not fully deductible.  However, the Company does not expect
the  limitations  on  deductibility  to have a material  impact on its financial
condition.


Compensation and Stock Option Committees

Walter J. Biegler, Chairman
Charles K. Clymer
Michael E. Smith


Compensation of Directors

Directors  who are also  employees of the Company  receive no  compensation  for
serving as a director.  Directors who are not employees of the Company receive a
fee of $2,000 per quarter.


Compensation Committee Interlocks and Insider Participation

Mr. Michael E. Smith is a member of the Company's  Compensation and Stock Option
Committees.  Mr.  Smith is a principal  shareholder  and Vice  President  of the
insurance  brokerage firm of Bailey-Gosling  Associates,  Inc. The CFompany paid
approximately  $279,000,  $305,000,  and $313,000 in premiums in 1997,  1996 and
1995,  respectively,  for  various  insurance  policies  placed  by  or  through
Bailey-Gosling Associates, Inc.

















                                       7
<PAGE>

Summary Compensation Table

The  following  table  sets  forth  the  compensation  paid or to be paid by the
Company to the Chairman of the Board, the Chief Executive Officer, and the Named
Executive  Officers for services  rendered in all capacities for the years ended
December 31, 1997, 1996 and 1995.
<TABLE>
<CAPTION>

                                                                                   Long Term
                                                                                  Compensation
                                                 Annual Compensation                 Awards
                                                 --------------------                ------

                                                                         Other       Securities
                                                                        Annual       Underlying      All Other
                                Year        Salary         Bonus     Compensation(1)  Options (2)  Compensation (3)
Name/Title                                    ($)           ($)           ($)            (#)            ($)
- ----------------------------- -------- --- ---------- -- ---------- ---------------- ------------ -----------------

<S>                            <C>          <C>            <C>             <C>          <C>            <C>   
Alfred A. Schroeder            1997         199,992        38,214          4,945             -         52,432
Chairman of the                1996         199,992        47,693          4,441             -         60,385
Board                          1995         199,992        21,462          4,500             -         60,311

George F. Schroeder            1997         199,992             -          4,945             -         28,080
President & CEO                1996         199,992        28,782          4,441             -         31,314
                               1995         199,992             -          4,500             -         32,436

John P. Herbots                1997         142,318             -          4,153             -              -
Vice President Finance         1996         110,345        38,700          2,792        25,470            377
&  CFO (4)                     1995          80,395        13,654              -        16,371          8,934

Samuel Durham                  1997         141,355             -          4,945             -            941
Vice President of              1996         118,922        29,800          3,484        33,750          1,013
Engineering                    1995         111,821         4,795          3,500             -          1,267

Michael U. Raymondi            1997         116,553             -          4,943             -              -
Vice President of              1996         105,490        26,400              -        22,500            377
Operations                     1995          95,014        15,630              -         3,954            249

Robert W. Abbott               1997         106,548             -          4,180             -            505
Vice President - Asia          1996         100,020        25,100          3,208        28,125          1,518
                               1995          99,278         8,332          3,000             -          2,260
<CAPTION>

(1)  These amounts reflect Company  contributions to its profit sharing plan for
     the benefit of the Named Officers for the years indicated.

(2)  Adjusted for three-for-two stock dividends in July 1997, July 1996 and July
     1995.

(3) These amounts include  insurance  premiums paid for the benefit of the Named
    Officers and certain other taxable fringe benefits.

(4) John P. Herbots joined the Company in February,  1995. Mr. Herbots  resigned
    as an officer and director of the Company effective April 17, 1998.
</TABLE>





                                       8
<PAGE>

Options Exercised During the 1997 Fiscal Year and Fiscal Year End Option Values

The  following  table  discloses,  for the  Chairman  of the  Board,  the  Chief
Executive  Officer,  and the Named Executive  Officers,  information  concerning
options exercised during the fiscal year ended December 31, 1997, and the number
and value of the  options  held at the end of fiscal  year 1997  based  upon the
closing price of $11.50 per share of Common Stock on December 31, 1997.  Amounts
are adjusted for the three-for-two  stock dividends paid in July 1997, July 1996
and July 1995.
<TABLE>
<CAPTION>

                                                                Number of Securities
                                                               Underlying Unexercised      Value of Unexercised In-the Money
                                Shares                           Options at FY-End                Options at FY-End
                              Acquired          Value               Exercisable/                     Exercisable/
Name/Title                   on Exercise       Realized             Unexercisable                    Unexercisable
- ------------------------- -- ----------- -- ------------- --------------------------------- -------------------------------

<S>                               <C>             <C>                     <C>                             <C>        
Alfred A. Schroeder               0               0                       187,987/                        $1,817,781/
Chairman of the                                                                  0                  $               0
Board

George F. Schroeder               0               0                       187,987/                        $1,817,781/
President & CEO                                                                  0                  $               0

John P. Herbots                   0               0                        10,782/                          $ 45,824/
Vice President Finance                                                      21,238                           $103,547
and CFO

Samuel Durham                     0               0                        43,147/                          $352,353/
Vice President of                                                           20,250                         $   86,630
Engineering

Michael U. Raymondi             6,075          $52,367                     13,396/                           $64,116/
Vice President of                                                           17,107                            $79,248
Operations

Robert W. Abbott                2,250          $20,147                     15,750/                           $70,462/
Vice President - Asia                                                       18,900                            $82,241


</TABLE>


                                       9
<PAGE>


Company Performance

The  following  graph shows a comparison  of  cumulative  total  returns for the
Company,  the  Standard & Poors  SmallCap  600 Index,  and the  Standard & Poors
Specialized Manufacturing ("SPSM") Index for the five-year period ended December
31, 1997.

The total  cumulative  return on investment  (change in the year end stock price
plus reinvested  dividends) for each year for the Company,  the Standard & Poors
SmallCap 600 Index,  and the SPSM Index is based on the stock price or composite
index on December 31 of each year  presented.  The comparison  assumes that $100
was invested in the Company's Common Stock and in each of the other two indices.

<TABLE>
<CAPTION>
                                       1992          1993          1994          1995          1996          1997
                                    ------------  ------------  ------------  ------------  ------------  ------------
<S>                                  <C>           <C>           <C>           <C>           <C>           <C>     
Lancer Corporation                   $ 100.00      $ 191.53      $ 249.15      $ 284.76      $ 621.65      $ 526.32
Standard & Poors SmallCap 600        $ 100.00      $ 113.41      $ 111.74      $ 162.91      $ 167.70      $ 216.14
S & P Specialized Manufacturing      $ 100.00      $ 118.79      $ 113.12      $ 147.01      $ 178.35      $ 223.98
</TABLE>


Profit Sharing Plan

In  1991  the  Company  amended  the  non-contributory  profit  sharing  plan it
originally  adopted in 1985 to comply  with  changes  in the law.  The amount of
annual  contributions  made by the Company is at the  discretion of the Board of
Directors  but  may not  exceed  an  amount  equal  to  fifteen  percent  of the
compensation  paid or accrued  during the year to all  participating  employees.
Substantially  all United  States  employees  are eligible to  participate.  The
Company's  consolidated  statements  of income for the years ended  December 31,
1997,  1996, and 1995 include  provisions of $576,000,  $520,000,  and $359,000,
respectively, attributable to the plan.

                                       10
<PAGE>

Certain Transactions

Michael E. Smith,  a principal  shareholder  and Vice President of the insurance
brokerage firm Bailey-Gosling Associates, Inc., has been the Company's insurance
broker  since 1981.  The  Company  paid  approximately  $279,000,  $305,000  and
$313,000  in  premiums  for  various  insurance  policies  placed by or  through
Bailey-Gosling Associates, Inc. in 1997, 1996 and 1995, respectively,  for which
Mr. Smith's services were used in connection therewith.

Lancer Properties is a Texas general partnership that owns the land and building
at 235  West  Turbo in San  Antonio,  Texas  where a  portion  of the  Company's
production operations are located.  Lancer Properties leased the premises to the
Company for a term of 21 years  beginning June 1, 1977 at a rental of $6,600 per
month.  The Company  also leases  adjoining  operating  facilities  at 257R West
Turbo, from Lancer Properties on a month-to-month  basis for $800 per month. The
Company pays all maintenance expenses, property taxes, assessments and insurance
premiums on these  facilities.  In conjunction  with a debt refinancing in 1992,
the Company advanced $220,000 to this partnership. Repayment of this advance was
made through a reduction of lease payments otherwise due between the Company and
the  partnership  and includes an interest  charge at a rate of 9.25% per annum.
The advance was retired during 1997.  Improvements  to these  properties paid by
the Company  are  recorded as an offset  against the lease  payments.  Alfred A.
Schroeder, George F. Schroeder and Jean M. Braley, all of whom were directors of
the Company during 1997,  own 13.33%,  13.33% and 15%,  respectively,  of Lancer
Properties.  The Estate of William V. Braley,  for which Mrs.  Braley  serves as
sole independent executrix, also holds a 15% interest in the partnership.

As of December  31,  1997,  Alfred A.  Schroeder  and George F.  Schroeder  were
indebted to the Company for  approximately  $351,000 for cash advances  received
from  the  company  prior to and  during  1997.  The  obligation  to repay  this
indebtedness  is evidenced  by  promissory  notes due on or before  December 31,
1999, and payable to the company in four equal annual installments, beginning on
or before January 10, 1997, together with interest at the AFR rate, as published
by the Internal Revenue Service.


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section  16(a) of the  Securities  Exchange Act of 1934  requires the  Company's
executive  officers and directors,  and persons who own more than ten percent of
the  Company's  Common  Stock,  to file  reports  of  ownership  and  changes in
ownership  with the  Securities  and Exchange  Commission and the American Stock
Exchange.  Based solely on reports and other information  submitted by executive
officers and directors, the Company believes that during the year ended December
31, 1997 each of its executive officers, directors and persons who own more than
ten percent of the Company's  Common Stock filed all reports required by Section
16(a),  except for one late  filing by Mrs.  Jean M.  Braley  pursuant  to stock
transactions  involving a total of 900 shares,  one late filing by Mr. George F.
Schroeder pursuant to stock transactions  involving a total of 5,000 shares, and
two late  filings for Mr.  Michael U.  Raymondi  pursuant to stock  transactions
involving a total of 2,000 shares.


SHAREHOLDER PROPOSALS

Shareholders may submit proposals on matters  appropriate for shareholder action
at  subsequent  annual  meetings  of the  Company  consistent  with  Rule  14a-8
promulgated  under the  Securities  Exchange Act of 1934,  as amended.  For such
proposals  to be  considered  for  inclusion  in the Proxy  Statement  and Proxy
relating to the 1999 Annual  Meeting of  Shareholders,  such  proposals  must be
received by the Company no later than December 24, 1998.  Such proposals  should
be directed to Lancer Corporation,  6655 Lancer Blvd., San Antonio, Texas 78219,
Attn: Chief Financial Officer.

                                       11
<PAGE>

OTHER BUSINESS

The Board of Directors knows of no matter other than those described herein that
will be presented for  consideration at the Meeting.  However,  should any other
matters properly come before the Meeting or any adjournment  thereof,  it is the
intention of the persons named in the  accompanying  Proxy to vote in accordance
with their best judgment in the interest of the Company.


MISCELLANEOUS

The expenses of preparing, printing and mailing this notice of meeting and proxy
material  and all other  expenses  of  soliciting  proxies  will be borne by the
Company.  Georgeson & Company Inc., New York, New York,  will  distribute  proxy
soliciting  material  to  brokers,  banks,  and  institutional  holders and will
request such parties to forward soliciting  material to the beneficial owners of
the Common Stock held of record by such persons.  The Company will pay Georgeson
& Company  Inc. an estimated  fee of $2,000 for its services and will  reimburse
Georgeson & Company  Inc. for  payments  made to brokers and other  nominees for
their expenses in forwarding soliciting material.

The Company's  Annual Report to Shareholders  for the fiscal year ended December
31, 1997 accompanies this Proxy statement. The Annual Report is not deemed to be
part of this Proxy Statement.

By order of the Board of Directors



/s/ George F. Schroeder
George F. Schroeder
President and Chief Executive Officer

San Antonio, Texas
April 28, 1998



                                       12
<PAGE>
                               LANCER CORPORATION

               1998 ANNUAL MEETING OF SHAREHOLDERS - MAY 28, 1998

           This Proxy is Solicited on Behalf of the Board of Directors

     The undersigned  shareholder of LANCER  CORPORATION,  a Texas  corporation,
hereby acknowledges  receipt of the Notice of Annual Meeting of Shareholders and
Proxy  Statement,  each  dated  April 28,  1998 and  hereby  appoints  George F.
Schroeder   and   Alfred  A.   Schroeder   or  either  of  them,   proxies   and
attorneys-in-fact, with full power to each of substitution, on behalf and in the
name of the undersigned, to represent the undersigned at the 1998 Annual Meeting
of  Shareholders  of Lancer  Corporation  to be held May 28,  1998 at 9:30 a.m.,
local time, at the Companys  facility at 6655 Lancer Blvd., San Antonio,  Texas,
and at any adjournment or adjournments thereof, and to vote all shares of Common
Stock  which  the  undersigned  would  be  entitled  to vote if then  and  there
personally  present,  on the matters set forth on the reverse side hereof and in
their  discretion,  upon such other matter or matters  which may  properly  come
before the meeting or any adjournment or adjournments thereof.

     This  Proxy  will be voted as  directed  or, if no  contrary  direction  is
indicated,  will be voted FOR the  election  of all  listed  directors,  FOR the
ratification  of the  appointment of KPMG Peat Marwick as independent  auditors,
and as said proxies deem  advisable on such other matters as may come before the
meeting.

          (Continued, and to be signed and dated, on the reverse side.)

                               LANCER CORPORATION
                                  PO BOX 11214
                             NEW YORK, NY 10203-0214




<PAGE>



1.  ELECTION OF DIRECTORS  FOR all nominees   /  /   
                           listed below

                           WITHHOLD AUTHORITY to vote    /  /
                           for all nominees listed below

                           EXCEPTIONS     /  /


Nominees:  Alfred A. Schroeder; George F. Schroeder; Walter J. Biegler;
           Jean M. Braley; Charles K. Clymer; Michael E. Smith

 (INSTRUCTIONS:  To withhold authority to vote for any individual nominee,
   mark the Exceptions box and strike a line through that nominees name.)

2.  PROPOSAL TO APPROVE THE APPOINTMENT OF KPMG PEAT MARWICK LLP AS THE
    INDEPENDENT AUDITORS OF THE COMPANY FOR THE YEAR ENDING DECEMBER 31, 1998

     FOR       /  /       AGAINST              /  /        ABSTAIN       /  /


                                            Address Change and/or
                                            Comments Mark Here           /  /
          (This Proxy should be marked, dated and signed by the shareholder(s)
         exactly as his or her name appears hereon, and returned promptly in the
         enclosed envelope.  Persons signing in a fiduciary capacity should so
           indicate, if shares are held by joint tenants both should sign.)

           Dated                                                         , 1998
           --------------------------------------------------------------------


           --------------------------------------------------------------------
                                     Signature

           --------------------------------------------------------------------
                                     Signature
           Votes MUST be indicated (x)
           in Black or Blue ink.                          /  /

Sign, Date and Return the Proxy Card Promptly Using the Enclosed Envelope

<PAGE>


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