LANCER CORP /TX/
DEF 14A, 1999-04-23
AIR-COND & WARM AIR HEATG EQUIP & COMM & INDL REFRIG EQUIP
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                               LANCER CORPORATION
                                6655 Lancer Blvd.
                            San Antonio, Texas 78219







April 22, 1999


Dear Shareholders:

You are  cordially  invited to attend the Annual  Meeting of  Shareholders  (the
Meeting)  of  Lancer  Corporation  (the  Company)  to be  held  at the  Companys
Corporate Headquarters at 6655 Lancer Blvd., San Antonio, Texas on Thursday, May
27, 1999 at 9:30 a.m., local time.

The attached  Notice of Annual Meeting and Proxy  Statement  fully describes the
formal business to be transacted at the Meeting,  which includes  electing seven
directors of the Company,  and  transacting  such other  matters as may properly
come before the Meeting or any adjournments thereof.

Directors  and  officers  of the  Company,  as well as a  representative  of the
Companys independent auditors,  will be present at the annual meeting to respond
to any questions that you may have.

The Companys Board of Directors  believes that a favorable vote on the matter to
be  considered  at the  Meeting is in the best  interest  of the Company and its
shareholders and unanimously recommends a vote FOR such matter.  Accordingly, we
urge you to review the accompanying  material  carefully,  and to sign, date and
return the enclosed Proxy promptly.  If you attend the Meeting,  you may vote in
person even if you have previously mailed a Proxy.

Sincerely,


/s/ George F. Schroeder

George F. Schroeder
President and Chief Executive Officer


<PAGE>

                               LANCER CORPORATION
                                6655 Lancer Blvd.
                            San Antonio, Texas 78219

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held on May 27, 1999

NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders  (the Meeting) of
Lancer  Corporation  (the  Company  or  Lancer)  will be  held  at the  Companys
Corporate Headquarters at 6655 Lancer Blvd., San Antonio, Texas on Thursday, May
27, 1999 at 9:30 a.m., local time. A form of Proxy and a Proxy Statement for the
Meeting are enclosed.

The Meeting is for the purpose of considering and acting upon:

1.  The election  of  a Board of Directors consisting of seven directors for the
    ensuing year; and

2.  Such  other  matters  as  may  properly  come  before  the  Meeting  or  any
    adjournments thereof.

The close of business on April 12, 1999 has been fixed by the Board of Directors
as the record  date for  determining  shareholders  entitled to notice of and to
vote at the  Meeting or any  adjournments  thereof.  For a period of at least 10
days prior to the Meeting,  a complete list of shareholders  entitled to vote at
the Meeting shall be open to the examination of any shareholder  during ordinary
business hours at the Companys  Corporate  Headquarters,  6655 Lancer Blvd., San
Antonio, Texas 78219.

Information  concerning the matters to be acted upon at the Meeting is set forth
in the accompanying Proxy Statement.

SHAREHOLDERS  WHO DO NOT EXPECT TO BE PRESENT AT THE MEETING IN PERSON ARE URGED
TO COMPLETE,  DATE,  SIGN AND RETURN THE ENCLOSED PROXY CARD,  WHICH REQUIRES NO
POSTAGE IF MAILED IN THE UNITED STATES. IF YOU ATTEND THE MEETING,  YOU MAY VOTE
IN PERSON EVEN IF YOU HAVE PREVIOUSLY MAILED A PROXY.

By Order of the Board of Directors


/s/ George F. Schroeder

George F. Schroeder
President and Chief Executive Officer

San Antonio, Texas
April 22, 1999



<PAGE>

                              LANCER CORPORATION                     
                                6655 Lancer Blvd.
                            San Antonio, Texas 78219


                                 PROXY STATEMENT
                                       For
                         ANNUAL MEETING OF SHAREHOLDERS
                             To Be Held May 27, 1999


THE PROXY

This Proxy Statement is being  furnished to  shareholders of Lancer  Corporation
(the  Company or Lancer) in  connection  with the  solicitation  of Proxies (the
Proxies) for use at the Annual Meeting of Shareholders  (the Meeting) to be held
at the Companys Corporate  Headquarters at 6655 Lancer Blvd., San Antonio, Texas
on Thursday,  May 27, 1999, at 9:30 a.m.,  local time, or at such other time and
place to which the Meeting may be adjourned.  The enclosed Proxy is solicited by
the Board of Directors of the Company.  Where a  shareholder  has  appropriately
specified how a Proxy is to be voted, it will be voted accordingly.

The  Proxy  may be  revoked  at any time by  providing  written  notice  of such
revocation to The Bank of New York,  Securities Transfer Services,  1301 Fannin,
Suite 2215, Houston, Texas 77002, Attention: Proxy Department.  This notice must
be  received  prior to 5:00  p.m.,  local  time on May 13,  1999.  If  notice of
revocation  is not  actually  received by the Proxy  Department  by such date, a
shareholder may nevertheless  revoke a Proxy by attending the Meeting and voting
in person.

The  address of the  principal  executive  offices of the Company is 6655 Lancer
Blvd., San Antonio, Texas 78219. This Proxy Statement and enclosed Proxy are
first being mailed to shareholders on or about April 22, 1999.

RECORD DATE AND VOTING SECURITIES

The record date for determining the shareholders entitled to vote at the Meeting
is the close of business on April 12, 1999 (the Record Date),  at which time the
Company had issued and outstanding  9,121,482  shares of Common Stock, par value
$.01 per share (the Common  Stock),  which class of stock  constitutes  the only
outstanding securities of the Company entitled to vote at the Meeting.

QUORUM AND VOTING

The presence at the Meeting, in person or by Proxy, of the holders of a majority
of the  outstanding  shares of Common Stock is necessary to constitute a quorum.
Each share of Common  Stock is entitled to one vote with  respect to each matter
to be voted on at the  Meeting.  The  approval  of all  proposals  requires  the
affirmative vote of a majority of the outstanding shares of Common Stock present
in  person  or by  Proxy  at the  Meeting.  Neither  the  Companys  Articles  of
Incorporation nor Bylaws provide for cumulative voting.

Abstentions and broker non-votes will be included in determining the presence of
a quorum at the meeting. Because matters to be voted upon at the meeting must be
approved  by a vote of the  holders of a majority  of the shares of the  Company
present at the meeting in person or by proxy, any abstention  (including  broker
non-votes) on any matter will have the effect of and be counted as a no vote.


                                       1
<PAGE>


ACTIONS TO BE TAKEN AT THE MEETING

All  shares  represented  by valid  Proxies,  unless the  shareholder  otherwise
specifies,  will be voted FOR (i) the election of the seven  persons named under
Election of Directors of the Company;  and (ii) at the  discretion  of the proxy
holders,  any other  matter  that may  properly  come  before the Meeting or any
adjournment   thereof.  The  Board  of  Directors  of  the  Company  unanimously
recommends a vote FOR the proposal described in this Proxy.

PROPOSAL I - ELECTION OF DIRECTORS

There are seven  directors to be elected.  It is intended  that the names of the
persons  indicated in the following  table will be placed in nomination and that
the persons  named in the Proxy will vote for their  election  unless  otherwise
instructed.  Each of the nominees has indicated his or her  willingness to serve
as a member of the Board of  Directors,  if elected.  In case any nominee  shall
become  unavailable  for election to the Board of  Directors  for any reason not
presently  known or  contemplated,  the proxy  holders  will have  discretionary
authority in that instance to vote the Proxy for a substitute.  To be elected, a
nominee  must receive the  affirmative  vote of the holders of a majority of the
shares of Common Stock  present,  in person or by Proxy,  at the  Meeting.  Each
nominee elected will serve as director for the ensuing year and until his or her
successor shall have been duly qualified and elected.

The nominees are as follows:
<TABLE>
<CAPTION>

Name                                                   Age                     Position
- ---------------------------------                ---------------              -------------------------------------
<S>                                                     <C>                    <C>

Alfred A. Schroeder (1)                                 62                     Chairman of the Board

George F. Schroeder (1)                                 59                     President, Chief Executive Officer
                                                                               and Director

Walter J. Biegler (2)                                   57                     Director

Jean M. Braley                                          69                     Director

Charles K. Clymer (2)                                   63                     Director

Michael E. Smith (2)                                    58                     Director

E.T. (Toby) Summers III                                 51                     Director
<FN>

(1) Alfred A. Schroeder and George F.  Schroeder are brothers.  No other nominee
    is  related  by  blood,  marriage  or  adoption to another nominee or to any 
    executive officer of the Company or its subsidiaries.

(2) Member of the Compensation, Audit, and Stock Option Committees.
</FN>

</TABLE>


Mr.  Alfred A.  Schroeder  is a  co-founder  of the  Company  and has  served as
Chairman of the Board of Directors of the Company  since its  inception in 1967.
His primary  responsibilities include conceptual engineering design, new product
development  and corporate  planning.  He is the brother of George F. Schroeder,
and is also a  partner  in  Lancer  Properties.  See  Compensation  and  Certain
Transactions.

Mr.  George F.  Schroeder is a  co-founder  of the Company and has served as its
President,  Chief  Executive  Officer  and  director  since  1967.  His  primary
responsibilities  include  strategic  planning,  marketing,  overall  production
management  and  corporate  administration.  He is  the  brother  of  Alfred  A.
Schroeder,  and is also a partner in Lancer  Properties.  See  Compensation  and
Certain Transactions.

Mr.  Walter J. Biegler has served as a director of the Company  since 1985.  Mr.
Biegler is a private  investor.  From 1991 until  1998,  he was Chief  Financial
Officer of Periodical  Management Group, Inc., a San Antonio,  Texas distributor
of periodicals,  books and specialty items in the United States,  Mexico and the
Virgin Islands. Prior to November 1991, he served as the Chief Financial Officer
and Senior Vice  President-Finance of La Quinta Motor Inns, Inc. of San Antonio,
Texas, a national hotel chain.

                                       2

<PAGE>

Ms.  Jean M. Braley has served as a director  of the  Company  since  1976.  She
served as  Secretary  of the Company  from 1982 to 1985.  Ms.  Braley has been a
private  investor  since 1985. She is also a partner in Lancer  Properties.  See
Compensation and Certain Transactions.

Mr.  Charles K. Clymer has served as a director of the Company  since 1996.  Mr.
Clymer  retired  from The  Coca-Cola  Company in 1993 after 31 years of service.
Managerial  positions  held with  Coca-Cola  International  included  Manager of
Chile,  Director and Senior Vice President of Coca-Cola (Japan) Company Limited,
and Vice President of On Premise Market Development and Customer Service for the
Latin America Group.

Mr.  Michael E. Smith has served as a director  of the Company  since 1985.  Mr.
Smith is  presently a principal  shareholder  and  Executive  Vice  President of
Gosling & Sachse, an insurance  brokerage firm. He has been employed by the same
firm since 1968.  Mr. Smith has been the Companys  insurance  broker since 1981.
See Compensation and Certain Transactions.

Mr. E.T.  (Toby)  Summers III served in a variety of leadership  positions  with
Coca-Cola  Bottling  Company  of the  Southwest  from 1973  through  1998.  Most
recently he held the position of President and Chief Operating Officer from 1988
through 1998 until the companys merger with Coca-Cola  Enterprises.  Mr. Summers
also  served  as  Chairman  of the  Board  of  Directors  of  Western  Container
Corporation, a manufacturer of plastic bottles for the beverage industry, and as
a  member  of  the  Board  of  Governors  of  the  National  Coca-Cola  Bottlers
Association from 1989-1998.

Board of Directors and Committees

The  business  of the  Company is managed  under the  direction  of the Board of
Directors.   The  Board  meets  on  a  periodic  basis  to  review   significant
developments  affecting  the  Company  and  to act on  matters  requiring  Board
approval.  The Board of Directors met four times and acted by unanimous  written
consent two times during the 1998 fiscal year.  During such period,  each member
of the Board participated in at least 75% of all Board and applicable  Committee
meetings.

The Board of Directors  has  established  audit,  compensation  and stock option
committees  to devote  attention  to specific  subjects  and to assist it in the
discharge of its responsibilities.  Mr. Walter J. Biegler, Mr. Charles K. Clymer
and Mr.  Michael E. Smith are the members of the audit,  compensation  and stock
option  committees.  The Audit  Committee is  responsible  for the review of the
audited financial results and coordination of the annual audit. The Compensation
Committee is responsible for officer compensation. The Stock Option Committee is
responsible for  administering the Companys stock option plans. The Compensation
Committee met once, and the Stock Option  Committee  acted by unanimous  consent
four times during the 1998 fiscal year. The Audit  committee met once during the
1998 fiscal year.

                                       3

<PAGE>


SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth  information as of March 26, 1999,  regarding the
beneficial ownership of common stock of Lancer by each person known by Lancer to
own 5% or more of the outstanding  shares of each class of Lancers Common Stock,
each  director of Lancer,  each  executive  officer of the Company  named in the
Summary  Compensation  Table  set forth in this  proxy,  and the  directors  and
executive  officers of Lancer as a group.  The  persons  named in the table have
sole  voting and  investment  power with  respect to all shares of Common  Stock
owned by them, unless otherwise noted. Number of Shares Name of Beneficial Owner
and Number of Common  Stock  Percent of of Persons in Group  Beneficially  Owned
Class Alfred A.  Schroeder  (1)(2)  1,209,183  12.6 George F.  Schroeder  (1)(3)
1,393,901  14.6  Walter J.  Biegler  6,750 * Jean M. Braley  (1)(4)  477,177 5.0
Charles K. Clymer 6,521 * Michael E. Smith 7,650 * Greenbriar Partners, Ltd. (5)
549,225 5.7 All directors  and  executive  officers as a group (ten persons) (6)
3,115,007 32.5 *Less than 1%

(1) The mailing address for Mr. Alfred A. Schroeder, Mr. George F. Schroeder and
    Ms. Jean M. Braley is 6655 Lancer Blvd., San Antonio, Texas 78219.

(2) Includes  111,375  shares    purchasable   pursuant  to  options  which  are
    exercisable  within the  next 60  days, but excludes 206,969 shares held of 
    record by Mr. Alfred A. Schroeders two adult children.

(3) Includes  447,525  shares held by trusts for the  children of Mr.  George F.
    Schroeder, of which  Mr. George F. Schroeder  is  the  trustee, and includes
    111,375 shares purchasable  pursuant to options which are exercisable within
    the next 60 days.  Excludes  15,187  shares held by Mr. George F. Schroeders
    three adult children.

(4) Includes  265,318  shares  held by the Estate of William V. Braley for which
    Ms. Braley serves as sole independent executrix.

(5) Greenbriar  Partners,  Ltd. is an investment  firm whose mailing  address is
    1901 N.  Akard,  Dallas,  Texas 75201.  Includes  13,500 shares held by Rowe
    Family Partnership, Ltd.

(6) Includes  235,350   shares   purchasable   pursuant  to  options  which  are
    exercisable within the next 60 days.

                                       4

<PAGE>

EXECUTIVE OFFICERS

The following  table sets forth  certain  information  concerning  the executive
officers of the Company:
<TABLE>
<CAPTION>

Name                                                 Age                      Position with the Company
- ---------------------------                       -------                     ---------------------------------------
<S>                                                 <C>                       <C>
Alfred A. Schroeder                                 62                        Chairman of the Board
George F. Schroeder                                 59                        President and CEO
Michael W. Andaloro                                 52                        Chief Operating Officer
David E. Green                                      42                        Chief Financial Officer
Christi A. Rohmer                                   34                        Controller
</TABLE>

Mr.  Alfred A.  Schroeder  is a  co-founder  of the  Company  and has  served as
Chairman of the Board of Directors of the Company  since its  inception in 1967.
His primary  responsibilities include conceptual engineering design, new product
development  and corporate  planning.  He is the brother of George F. Schroeder,
and is also a  partner  in  Lancer  Properties.  See  Compensation  and  Certain
Transactions.

Mr.  George F.  Schroeder  is a  co-founder  of the  Company  and has  served as
President,  Chief  Executive  Officer  and  director  since  1967.  His  primary
responsibilities  include  strategic  planning,  marketing,  overall  production
management  and  corporate  administration.  He is  the  brother  of  Alfred  A.
Schroeder,  and is also a partner in Lancer  Properties.  See  Compensation  and
Certain Transactions.

Mr. Michael W. Andaloro  joined Lancer in 1998 as Chief Operating  Officer.  Mr.
Andaloro  previously  held various  senior  positions,  including Vice President
Operations and Group Vice President of Technical Services,  during 15 years with
Pioneer Flour Mills in San Antonio,  Texas. Mr. Andaloro is a business  resource
planning  specialist,  having  led  Pioneer  in a  successful  Class  A  MRP  II
implementation.

Mr.  David E. Green joined  Lancer in 1998 as Chief  Financial  Officer.  Before
coming to Lancer,  Mr. Green spent 14 years with Coca-Cola  Bottling  Company of
the Southwest,  a wholly-owned  subsidiary of Texas  Bottling  Group.  Mr. Green
served  in  senior  positions  including  Vice  President  Operations  and Chief
Financial  Officer.  Before joining Coca-Cola Bottling Company of the Southwest,
Mr. Green worked four years in public accounting with Deloitte Haskins & Sells.

Ms.  Rohmer  joined  Lancer in 1995 and serves as Corporate  Controller.  Before
joining  Lancer,  Ms. Rohmer worked for five years as Assistant  Controller  for
Pioneer Flour Mills,  and three years in public  accounting  with Ernst & Young,
LLP.


COMPENSATION AND CERTAIN TRANSACTIONS

Report of the Compensation Committee and the Stock Option Committee on Executive
Compensation

The  Compensation  Committee  of  the  Board  of  Directors  consists  of  three
non-employee  directors of the Company.  It is authorized to review and consider
the Companys compensation  standards and practices.  The Compensation  Committee
considers  suggestions from management and makes recommendations to the Board of
Directors  concerning  the cash  compensation  to be paid to executive and other
officers of the Company and its subsidiaries.  The Stock Option Committee of the
Board  of  Directors  was  formed  in 1985 at the  time of the  adoption  of the
Companys first  Incentive  Stock Option plan. It consists of three  non-employee
directors.   The  Committee   administers   such  plans  and  awards   long-term
compensation  in the form of stock  options  to  executive  officers  and  other
eligible employees under such plans.

The Companys  executive  compensation  program is designed to attract and retain
talented  managers and to motivate such managers to increase  profitability  and
shareholder value over time.  Executive officers  compensation  consists of base
salary  and  benefits  and may  include  incentives  in the form of annual  cash
bonuses and stock options.

                                       5
<PAGE>

In determining base salaries for executive and other officers,  the Compensation
Committee considers  recommendations  from the President and CEO of the Company.
Annual cash bonuses are typically tied to a performance  target  approved by the
Compensation  Committee.  Bonuses  may  also  be  awarded  at  the  Compensation
Committees discretion for special individual contributions to the success of the
Company.  Since  the  Company  did not  achieve  desired  results  for the year,
executive  officers were  generally  not awarded cash bonuses.  The Chairman did
receive a $36,512  bonus in 1998 that was not  directly  related  to an  overall
performance target.

Based upon available data, the Compensation Committee believes the base salaries
and cash bonuses of its executive officers were set at or below the levels
of comparable companies as measured by market capitalization.

All  employees,  including  executive  officers and  non-employee  directors are
eligible to receive  grants of stock options from the Company.  Options  granted
generally  have an exercise  price equal to the market value of the Common Stock
on the date of grant,  generally become exercisable in equal annual installments
over four years after the date of grant,  and are contingent  upon the optionees
continued  employment  with the  Company.  The number of  options  granted to an
individual varies according to his or her individual contribution to the success
of the Company.  The Stock  Option  Committee  intends to make future  grants as
necessary to focus managers on increasing profitability and shareholder value.

Recent  amendments  to the  federal  income tax laws impose  limitations  on the
deductibility of compensation in excess of $1 million paid to executive officers
in certain circumstances.  Certain performance-based  compensation,  however, is
specifically  exempt from such  limitations.  Since the vesting of options under
the Companys 1992 Non-Statutory Stock Option Plan (the 1992 Plan) is not subject
to the attainment of performance objectives, it is possible that awards to Named
Officers  under  this  plan,  when  taken  in  conjunction   with  their  annual
compensation,  could become subject to the  limitations of Section 162(m) of the
Internal  Revenue  Code.  Awards  made  under  the 1992 Plan to two of the Named
Officers  will expire if not  exercised  by January 12, 2002.  Therefore,  it is
likely that these  options will be exercised by January 12, 2002.  When added to
other  compensation  likely to be paid to such  officers  in 2002,  compensation
related to these awards is likely to be partially  non-deductible to the Company
under Section 162(m).  The committee  believes the compensation of its executive
officers cannot always be based upon fixed formulas, and that the prudent use of
discretion in  determining  compensation  is in the best interest of the Company
and its  shareholders.  In some cases,  the  Committee,  in the exercise of such
discretion,  may approve  executive  compensation  that is not fully deductible.
However,  the Company does not expect the limitations on deductibility to have a
material impact on its financial condition.


Compensation and Stock Option Committees

Walter J. Biegler, Chairman
Charles K. Clymer
Michael E. Smith


Compensation of Directors

Directors  who are also  employees of the Company  receive no  compensation  for
serving as a director.  Directors who are not employees of the Company receive a
fee of $2,000 per meeting.

                                        6

<PAGE>

Compensation Committee Interlocks and Insider Participation

Mr. Michael E. Smith is a member of the Companys  Compensation  and Stock Option
Committees. Mr. Smith is a principal shareholder and Executive Vice President of
the insurance brokerage firm of Gosling & Sachse. The Company paid approximately
$373,000,   $279,000  and   $305,000  in  premiums  in  1998,   1997  and  1996,
respectively,  for various  insurance  policies  placed by or through  Gosling &
Sachse.


Summary Compensation Table

The  following  table  sets  forth  the  compensation  paid or to be paid by the
Company  to the  Chairman  of the  Board  and the Chief  Executive  Officer  for
services  rendered in all capacities for the years ended December 31, 1998, 1997
and 1996.
<TABLE>
<CAPTION>

                                                                                   Long Term
                                                                                  Compensation
                                                Annual Compensation                  Awards

                                                                         Other        Securities
                                                                         Annual       Underlying      All Other
                                 Year        Salary         Bonus     Compensation (1)  Options    Compensation (2)
Name/Title                                     ($)           ($)           ($)            (#)            ($)
- ------------------------------ --------    ----------     ---------  ---------------- ------------ -----------------
<S>                             <C>          <C>             <C>            <C>               <C>       <C>
Alfred A. Schroeder             1998         199,992         36,512         4,624             -         57,199
Chairman of the                 1997         199,992         38,214         4,945             -         52,432
Board                           1996         199,992         47,693         4,441             -         60,385

George F. Schroeder             1998         199,992              -         4,624             -         29,324
President & CEO                 1997         199,992              -         4,945             -         28,080
                                1996         199,992         28,782         4,441             -         31,314
<CAPTION>


(1) These amounts reflect Company  contributions  to its profit sharing plan for
    the benefit of the Named Officers for the years indicated.

(2) These amounts include  insurance  premiums paid for the benefit of the Named
    Officers and certain other taxable fringe benefits.
</TABLE>

                                        7

<PAGE>

Options Exercised During the 1998 Fiscal Year and Fiscal Year End Option Values

The  following  table  discloses,  for the  Chairman  of the  Board,  the  Chief
Executive  Officer,  and the Named Executive  Officers,  information  concerning
options exercised during the fiscal year ended December 31, 1998, and the number
and value of the  options  held at the end of fiscal  year 1998  based  upon the
closing price of $11.00 per share of Common Stock on December 31, 1998.  Amounts
are adjusted for the three-for-two  stock dividends paid in July 1997, July 1996
and July 1995.
<TABLE>
<CAPTION>

                                                                 Number of Securities
                                                                Underlying Unexercised         Value of Unexercised In-the
                                                                                                          Money
                                 Shares                            Options at FY-End                Options at FY-End
                                Acquired          Value               Exercisable/                     Exercisable/
Name/Title                         on            Realized             Unexercisable                    Unexercisable
                                Exercise
- --------------------------    -----------    -------------- -------------------------------- --------------------------------
<S>                              <C>            <C>                        <C>                             <C>
Alfred A. Schroeder              76,612         $643,005                   111,375/                        $1,080,783/
Chairman of the                                                                   0                            $     0
Board

George F. Schroeder              76,612         $643,005                   111,375/                        $1,080,783/
President & CEO                                                                   0                            $     0

</TABLE>

                                        8
<PAGE>

Company Performance

The  following  graph shows a comparison  of  cumulative  total  returns for the
Company,  the  Standard & Poors  SmallCap  600 Index,  and the  Standard & Poors
Specialized  Manufacturing  (SPSM) Index for the five-year period ended December
31, 1998.

The total  cumulative  return on investment  (change in the year end stock price
plus reinvested  dividends) for each year for the Company,  the Standard & Poors
SmallCap 600 Index,  and the SPSM Index is based on the stock price or composite
index on December 31 of each year  presented.  The comparison  assumes that $100
was invested in the Companys Common Stock and in each of the other two indices.


Profit Sharing Plan

In  1991  the  Company  amended  the  non-contributory  profit  sharing  plan it
originally  adopted in 1985 to comply  with  changes  in the law.  The amount of
annual  contributions  made by the Company is at the  discretion of the Board of
Directors  but  may not  exceed  an  amount  equal  to  fifteen  percent  of the
compensation  paid or accrued  during the year to all  participating  employees.
Substantially  all United  States  employees  are eligible to  participate.  The
Companys  consolidated  statements  of income for the years ended  December  31,
1998,  1997,  and 1996 include  provisions  of $559,000,  $576,000 and $520,000,
respectively, attributable to the plan.

                                        9
<PAGE>

Certain Transactions

Michael E. Smith,  a principal  shareholder  and Executive Vice President of the
insurance  brokerage  firm  Gosling & Sachse,  has been the  Companys  insurance
broker  since 1981.  The  Company  paid  approximately  $373,000,  $279,000  and
$305,000  in  premiums  for  various  insurance  policies  placed by or  through
Bailey-Gosling Associates, Inc. in 1998, 1997 and 1996, respectively,  for which
Mr. Smiths services were used in connection therewith.

Lancer Properties is a Texas general partnership that owns the land and building
at 235  West  Turbo  in San  Antonio,  Texas  where a  portion  of the  Companys
production operations are located.  Lancer Properties leased the premises to the
Company  for a term of 21 years from June 1, 1977 until May 31, 1998 at a rental
of $6,600 per month.  The  Company now leases the  premises on a  month-to-month
basis for  $6,600  per  month.  The  Company  also  leases  adjoining  operating
facilities at 257R West Turbo, from Lancer Properties on a month-to-month  basis
for $800 per month. The Company pays all maintenance  expenses,  property taxes,
assessments and insurance  premiums on these  facilities.  In conjunction with a
debt  refinancing in 1992, the Company  advanced  $220,000 to this  partnership.
Repayment  of this  advance  was made  through  a  reduction  of lease  payments
otherwise due between the Company and the  partnership  and includes an interest
charge at a rate of 9.25% per  annum.  The  advance  was  retired  during  1997.
Improvements  to these  properties paid by the Company are recorded as an offset
against the lease payments. Alfred A. Schroeder, George F. Schroeder and Jean M.
Braley,  all of whom were  directors  of the Company  during  1998,  own 13.33%,
13.33% and 15%,  respectively,  of Lancer  Properties.  The Estate of William V.
Braley, for which Mrs. Braley serves as sole independent executrix, also holds a
15% interest in the partnership.

As of December  31,  1998,  Alfred A.  Schroeder  and George F.  Schroeder  were
indebted to the Company for  approximately  $371,000 for cash advances  received
from  the  company  prior to and  during  1998.  The  obligation  to repay  this
indebtedness is evidenced by promissory notes due on or before January 10, 2000,
and payable to the company in four equal  annual  installments,  beginning on or
before January 10, 1997, together with interest at the AFR rate, as published by
the Internal Revenue Service.


INDEPENDENT PUBLIC ACCOUNTANTS

KPMG LLP  (KPMG)  has  acted as the  Companys  independent  auditors  to make an
examination  of the  accounts of the  Company  for the fiscal  year 1998.  It is
expected  that a  representative  of KPMG will be present at the Meeting with an
opportunity to make a statement if such  representative so desires,  and will be
able to respond to appropriate  questions by  shareholders.  The  appointment of
independent  public  accountants  for the 1999  fiscal  year will be made by the
Board of  Directors  of the  Company  based upon a  recommendation  of the Audit
Committee.


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the Companys
executive  officers and directors,  and persons who own more than ten percent of
the Companys Common Stock, to file reports of ownership and changes in ownership
with the  Securities and Exchange  Commission  and the American Stock  Exchange.
Based solely on reports and other  information  submitted by executive  officers
and directors, the Company believes that during the year ended December 31, 1998
each of its  executive  officers,  directors  and  persons who own more than ten
percent of the  Companys  Common  Stock  filed all  reports  required by Section
16(a),  except  for one late  filing by  Michael W.  Andaloro,  Chief  Operating
Officer,  pursuant  to the  grant  of an  option  to buy  25,000  shares  of the
Companys common stock.

                                       10
<PAGE>


SHAREHOLDER PROPOSALS

Shareholders may submit proposals on matters  appropriate for shareholder action
at  subsequent  annual  meetings  of  the  Company.  For  such  proposals  to be
considered  for inclusion in the Proxy  Statement and Proxy relating to the 2000
Annual Meeting of  Shareholders,  such proposals must be received by the Company
no later than  December 29, 1999.  Such  proposals  should be directed to Lancer
Corporation,  6655 Lancer Blvd., San Antonio, Texas 78219, Attn: Chief Financial
Officer.  For any proposal  that is not  submitted  for  inclusion in next years
Proxy  Statement,  but is instead  sought to be  presented  directly at the 2000
annual meeting of  shareholders,  management will be able to vote proxies in its
discretion if the Company (i) receives  notice of the proposal  before the close
of business on March 14, 2000,  and advises  shareholders  in the Companys Proxy
Statement  about the nature of the matter and how management  intends to vote on
such matter or (ii) does not receive  notice of the proposal  prior to the close
of business on March 14, 2000.


OTHER BUSINESS

The Board of Directors knows of no matter other than those described herein that
will be presented for  consideration at the Meeting.  However,  should any other
matters properly come before the Meeting or any adjournment  thereof,  it is the
intention of the persons named in the  accompanying  Proxy to vote in accordance
with their best judgment in the interest of the Company.


MISCELLANEOUS

The expenses of preparing, printing and mailing this notice of meeting and proxy
material  and all other  expenses  of  soliciting  proxies  will be borne by the
Company.  Georgeson & Company Inc., New York, New York,  will  distribute  proxy
soliciting  material  to  brokers,  banks,  and  institutional  holders and will
request such parties to forward soliciting  material to the beneficial owners of
the Common Stock held of record by such persons.  The Company will pay Georgeson
& Company  Inc. an estimated  fee of $2,000 for its services and will  reimburse
Georgeson & Company  Inc. for  payments  made to brokers and other  nominees for
their expenses in forwarding soliciting material.

The Companys  Annual Report to  Shareholders  for the fiscal year ended December
31, 1998 accompanies this Proxy statement. The Annual Report is not deemed to be
part of this Proxy Statement.

By order of the Board of Directors


/s/ George F. Schroeder

George F. Schroeder
President and Chief Executive Officer

San Antonio, Texas
April 22, 1999

                                       11


<PAGE>

                             LANCER CORPORATION

               1999 ANNUAL MEETING OF SHAREHOLDERS - MAY 27, 1999

           This Proxy is Solicited on Behalf of the Board of Directors

The undersigned shareholder of LANCER CORPORATION,  a Texas corporation,  hereby
acknowledges  receipt of the Notice of Annual Meeting of Shareholders  and Proxy
Statement, each dated April 22, 1999 and hereby appoints George F. Schroeder and
Alfred A. Schroeder or either of them, proxies and attorneys-in-fact,  with full
power to each of substitution,  on behalf and in the name of the undersigned, to
represent the  undersigned at the 1999 Annual Meeting of  Shareholders of Lancer
Corporation  to be held May 27, 1999 at 9:30 a.m.,  local time,  at the Companys
facility at 6655 Lancer Blvd.,  San Antonio,  Texas,  and at any  adjournment or
adjournments  thereof,  and to  vote  all  shares  of  Common  Stock  which  the
undersigned would be entitled to vote if then and there personally  present,  on
the matters set forth on the reverse side hereof and in their  discretion,  upon
such other matter or matters  which may properly  come before the meeting or any
adjournment or adjournments thereof.

This Proxy will be voted as directed or, if no contrary  direction is indicated,
will be voted FOR the election of all listed directors, and as said proxies deem
advisable on such other matters as may come before the meeting.

          (Continued, and to be signed and dated, on the reverse side.)
<PAGE>

                               LANCER CORPORATION
                                  PO BOX 11214
                             NEW YORK, NY 10203-0214





1.  ELECTION OF DIRECTORS                  FOR all nominees         /  /
                                           listed below                 
                                  
                                           WITHHOLD AUTHORITY to vote     /  /
                                           for all nominees listed below

                                           EXCEPTIONS     /  /
  
Nominees:  Alfred A. Schroeder; George F. Schroeder; Walter J. Biegler;
           Jean M. Braley; Charles K. Clymer; Michael E. Smith; E. T. (Toby)
           Summers III

      (INSTRUCTIONS:  To withhold authority to vote for any individual nominee,
       mark the Exceptions box and strike a line through that nominees name.)


   FOR         /  /       AGAINST              /  /        ABSTAIN       /  /
                                                


                                            Address Change and/or
                                            Comments Mark Here             /  /
        (This Proxy should be marked, dated and signed by the shareholder(s)
         exactly as his or her name appears hereon, and returned promptly in
         the enclosed envelope. Persons signing in a fiduciary capacity should 
         so indicate, if shares are held by joint tenants both should sign.)

         Dated                                                        , 1999
         --------------------------------------------------------------------

         --------------------------------------------------------------------
                                      Signature

         --------------------------------------------------------------------
                                      Signature

         Votes MUST be indicated (x) in
         Black or Blue ink.                               /  /
Sign, Date and Return the Proxy Card Promptly Using the Enclosed Envelope
<PAGE>


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