HEALTHY PLANET PRODUCTS INC
DEF 14A, 1997-06-16
GREETING CARDS
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<TABLE>
                                                   SCHEDULE 14A
                                                  (Rule 14a-101)

                                      INFORMATION REQUIRED IN PROXY STATEMENT

                                             SCHEDULE 14A INFORMATION
<CAPTION>

                            Proxy Statement Pursuant to Section 14(a) of the Securities
                                  Exchange Act of 1934 (Amendment No.          )


<S>      <C>                                          <C>  
         Filed by the Registrant |X|
         Filed by a party other than the Registrant |_|

         Check the appropriate box:
         |_|      Preliminary Proxy Statement        |_|      Confidential, for Use of the Commission
                                                              only (as permitted by Rule 14a-6(e)(2))
         |X|      Definitive Proxy Statement
         |_|      Definitive Additional Materials
         |_|      Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                                            HEALTHY PLANET PRODUCTS, INC.
- ---------------------------------------------------------------------------------------------
                                 (Name of Registrant as Specified in Its Charter)

- ---------------------------------------------------------------------------------------------
                     (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

         |X|      No Fee.
         |_|      $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or Item 22(a)(2) of
                  Schedule 14A.
         |_|      $500 per each party to the controversy pursuant to Exchange Act Rule 14a-6(i)(3).
         |_|      Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         (1)      Title of each class of securities to which transaction applies:

- ---------------------------------------------------------------------------------------------

         (2)      Aggregate number of securities to which transaction applies:

- ----------------------------------------------------------------------------------------------

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):
- ---------------------------------------------------------------------------------------------

         (4)      Proposed maximum aggregate value of transaction:
- ---------------------------------------------------------------------------------------------

         (5)      Total fee paid:
- ----------------------------------------------------------------------------------------------

         |_|      Fee paid previously with preliminary materials.
- ---------------------------------------------------------------------------------------------

         |_| Check box if any part of the fee is offset as  provided by Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the Form or Schedule and the date of its filing.

         (1)      Amount Previously Paid:
- ---------------------------------------------------------------------------------------------

         (2)      Form, Schedule or Registration Statement No.:
- ----------------------------------------------------------------------------------------------

         (3)      Filing Party:
- ----------------------------------------------------------------------------------------------

         (4)      Date Filed:
- ----------------------------------------------------------------------------------------------
</TABLE>

<PAGE>
                          HEALTHY PLANET PRODUCTS, INC.
                              1700 Corporate Circle
                           Petaluma, California 94954


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          To Be Held on August 4, 1997


To the Stockholders of 
HEALTHY PLANET PRODUCTS, INC.


         NOTICE IS HEREBY  GIVEN that the  Annual  Meeting  of  Stockholders  of
HEALTHY  PLANET  PRODUCTS,  INC. (the  "Company")  will be held at the Company's
offices located at 1700 Corporate Circle, Petaluma,  California, 94954 on August
4, 1997 at 10:00 a.m., California time, for the following purposes:

                  1. To elect two (2) Class 2  Directors  to serve for a term of
         three  (3)  years  and until a  successor  has been  duly  elected  and
         qualified;

                  2. To transact such other  business as may properly be brought
         before the meeting or any adjournment thereof.

         The close of  business  on June 13,  1997 has been  fixed as the record
date for the  determination  of stockholders  entitled to notice of, and to vote
at, the Annual Meeting and any adjournment thereof.

         Enclosed are a Proxy Statement,  a Proxy and a self-addressed  envelope
in which to return the  Proxy.  You are  cordially  invited to attend the Annual
Meeting.  Whether or not you plan to attend, please complete,  date and sign the
accompanying  Proxy and return it  promptly in the  enclosed  envelope to assure
that your shares are  represented at the Annual Meeting.  If you do attend,  you
may revoke any prior  Proxy and vote your shares in person if you wish to do so.
Any prior Proxy will  automatically  be revoked if you execute the  accompanying
proxy or if you notify the  Secretary of the Company,  in writing,  prior to the
Annual Meeting of Stockholders.

                                            By Order of the Board of Directors


                                                     ANTONIO SANTIAGO,
                                                        Secretary

Dated: June 16, 1997


         WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE COMPLETE, DATE
AND SIGN THE  ENCLOSED  PROXY AND MAIL IT PROMPTLY IN THE  ENCLOSED  ENVELOPE IN
ORDER TO ASSURE  REPRESENTATION  OF YOUR  SHARES.  NO POSTAGE NEED BE AFFIXED IF
MAILED IN THE UNITED STATES.

<PAGE>

                          HEALTHY PLANET PRODUCTS, INC.
                              1700 Corporate Circle
                           Petaluma, California 94954

                                 PROXY STATEMENT

                                       FOR

                         Annual Meeting of Stockholders
                          To Be Held on August 4, 1997

         This  Proxy  Statement  and the  accompanying  form of Proxy  have been
mailed on or about June 16, 1997 to the holders of the Common Stock and Series D
Preferred Stock of record on June 13, 1997 of HEALTHY PLANET  PRODUCTS,  INC., a
Delaware  corporation  (the  "Company") in connection  with the  solicitation of
proxies by the Board of Directors  of the Company for use at the Annual  Meeting
of  Stockholders  (the "Annual  Meeting") to be held at the Company's  office on
August 4, 1997 and at any adjournment thereof.


                SOLICITATION, VOTING AND REVOCABILITY OF PROXIES

         On June 13,  1997 (the  "Record  Date) there were  1,827,282  shares of
Common  Stock,  par value $.01 per share,  issued and  outstanding  and  186,341
shares of Series D Preferred Stock,  par value $.10 per share,  Stock issued and
outstanding.  Only  holders of Common  Stock and Series D Preferred of record at
the close of business on the Record Date are entitled to receive  notice of, and
to vote at the Annual Meeting. Each share of Common Stock and Series D Preferred
Stock  entitles  the holder  thereof  to one vote on each  matter  submitted  to
Stockholders. The Common Stock and the Series D Preferred Stock vote together as
a single class. Voting is on a non-cumulative  basis. The presence, in person or
by proxy,  of a majority of shares entitled to vote will constitute a quorum for
the meeting.

         The sole matter to be considered  by and submitted to the  Stockholders
for voting is the election of two  nominees for Class 2 Director.  Shares of the
Company's  Common Stock and Series D Preferred  Stock  represented by a properly
executed Proxy in the accompanying form will,  unless contrary  instructions are
specified in the Proxy,  be voted FOR the election of two (2) nominees for Class
2 Director to serve for a term of three (3) years.

         Any Proxy may be revoked at any time before it is voted.  A Stockholder
may revoke  this Proxy by  notifying  the  Secretary  of the  Company  either in
writing  prior to the  Annual  Meeting or in person at the  Annual  Meeting,  by
submitting  a Proxy  bearing a later  date or by voting in person at the  Annual
Meeting.  Election of  directors  is by  plurality  of vote,  with the  nominees
receiving  the highest  vote  totals to be elected as  director of the  Company.
Accordingly, abstentions and broker non-votes will not affect the outcome of the
election of  directors.  The Proxy also  provides  that the  persons  authorized
thereunder may, in the absence of  instructions to the contrary,  vote or act in
accordance  with their  judgment on any other  matters  properly  presented  for
action at the Annual Meeting or any adjournment thereof.

         The Company  will bear the cost of the  solicitation  of Proxies by the
Board of Directors. The Board of Directors may use the services of its executive
officers and certain  directors to solicit  Proxies from  stockholders in person
and by mail, telegram and telephone. Arrangements may also be made with brokers,
fiduciaries,  custodians,  and nominees to send Proxies,  Proxy  statements  and
other material to the beneficial owners of the Company's Common Stock and Series
D Preferred Stock held of record by

<PAGE>

such persons,  and the Company may reimburse them for  reasonable  out-of-pocket
expenses incurred by them in so doing.

         The Annual Report to  Stockholders  for the fiscal year ended  December
31, 1996, including financial statements, accompanies this Proxy Statement.

         The  principal  executive  offices of the  Company  are located at 1700
Corporate Circle, Petaluma,  California 94954; the Company's telephone number is
(707) 778-2280.

Independent Public Accountants

         The  Board  of  Directors  of the  Company  has  selected  Moss  Adams,
Certified Public Accountants,  as independent accountants of the Company for the
fiscal  year  ending  December  31,  1997.  Stockholders  are not being asked to
approve such selection because such approval is not required. The audit services
provided by Moss Adams consist of examination of financial statements,  services
relative  to  filings  with  the   Securities  and  Exchange   Commission,   and
consultation in regard to various  accounting  matters.  Representatives of Moss
Adams  are  expected  to be  present  at  the  Annual  Meeting,  will  have  the
opportunity  to make a statement  if they so desire,  and will be  available  to
respond to appropriate questions.


                    VOTING SECURITIES AND SECURITY OWNERSHIP
                   OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The securities entitled to vote at the meeting are the Company's Common
Stock,  $.01 par value,  and the Company's  Series D Preferred  Stock,  $.10 par
value, of which 1,827,282 shares of Common Stock were  outstanding,  and 186,341
shares of Series D Preferred  Stock were  outstanding  on the Record Date.  Each
share of Common Stock  entitles its holder to one vote on each matter  submitted
to  stockholders.  Each share of Series D Preferred Stock entitles its holder to
one vote on each matter submitted to stockholders. The Common Stock and Series D
Preferred Stock vote together as a single class.  Voting of the shares of Common
Stock and Series D Preferred Stock is on a non-cumulative basis.

         The following table sets forth certain  information as of June 16, 1997
with respect to the ownership of Common Stock by (i) the persons  (including any
"group" as that term is used in Section 13(d)(3) of the Securities  Exchange Act
of 1934, as amended),  known by the Company to be the  beneficial  owner of more
than five percent of any class of the  Company's  voting  securities,  (ii) each
director and each Named  Executive  Officer,  and (iii)  directors and executive
officers as a group.  Except to the extent  indicated  in the  footnotes  to the
following  table,  each of the  individuals  listed below  possesses sole voting
power with respect to the shares listed opposite such individual's name.

                                        2
<PAGE>

<TABLE>
<CAPTION>

Name and Address                                       Amount of and Nature
of Beneficial Owner                                  of Beneficial Ownership         Percentage of Class
- -------------------                                  -----------------------         -------------------

<S>                                                           <C>                              <C> 
Bruce A. Wilson                                               154,600(1)(2)                    8.0%
1700 Corporate Circle
Petaluma, CA  94954

Robert Fagenson                                                23,125(3)                       1.3%
19 Rector Street
New York, New York  10006

Starr Securities, Inc.                                        131,048(4)                       7.0%
19 Rector Street
New York, New York  10006

Paul Bluhdorn                                                 181,256(5)                       9.2%
P.O. Box 7854
Burbank, CA  91510

Mark S. Siegel                                                 70,062(6)                       3.8%
P.O. Box 7854
Burbank, CA  91510

Yvette Bluhdorn                                                71,738(6)(7)                    3.9%
P.O. Box 7854
Burbank, CA  91510

Estate of Ludwig Jesselson                                    182,071(8)(9)                   10.0%
1301 Avenue of the Americas
New York, New York  10019

Michael Jesselson                                              92,062(8)(9)(10)                5.0%
1301 Avenue of the Americas
New York, New York  10019

Ricky Williams                                                 55,000(11)                      2.9%
1700 Corporate Circle
Petaluma, CA  94954

M. Scott Foster                                               102,500(12)                      5.3%
1700 Corporate Circle
Petaluma, CA  94954

Daniel R. Coleman                                               5,000(13)                       *
500 108th Avenue, NE
Bellevue, WA  98004

Joseph F. Furlong III                                           5,000(13)                       *
One Maritime Plaza
San Francisco, CA  94111

All Officers and Directors                                    345,225                         16.3%
as a Group (6 persons in
number) (1)(2)(3)(11)(12(13)

<FN>
- -----------------
                                        3
<PAGE>

(1)      Includes 102,000 vested and presently exercisable options.

(2)      Includes  36,000  restricted  shares  subject to vesting at the rate of
         4,000 shares per year on December 31st in each year.

(3)      Includes  vested  options to purchase  20,000  shares of the  Company's
         Common Stock and excludes unvested options to purchase 5,000 shares.

(4)      Based upon (i) information  contained in an amendment to a Schedule 13D
         dated March 3, 1992 filed on behalf of Starr Securities, Inc. ("Starr")
         and its  shareholders  as members of a group (the "Starr 13D") and (ii)
         records  of the  Company  indicating  a  transfer  by Starr  of  12,500
         Warrants  included in the Starr 13D.  Includes  91,628 shares of Common
         Stock owned of record by Starr.  Includes  20,000 Warrants which vested
         and became exercisable on November 4, 1996. According to the Starr 13D,
         Starr is a registered  broker-dealer  and the share ownership  reported
         therein does not include shares held by Starr in its trading account.

(5)      Based on information  contained in an amendment to a Schedule 13D dated
         January  27,  1993  (the  "Bluhdorn  13D"),  filed  on  behalf  of Paul
         Bluhdorn,  Yvette  Bluhdorn and Mark Siegel.  Includes 31,250 shares of
         the Company's Common stock owned by Mr. Bluhdorn, and 150,006 shares of
         Common Stock  issuable upon  conversion  of 150,006  shares of Series D
         Preferred  Stock  owned by Mr.  Bluhdorn.  Does not  include  shares of
         Common Stock owned by Mrs.  Bluhdorn or Mr. Siegel,  as to which shares
         of Common Stock Mr. Bluhdorn disclaims beneficial ownership.

(6)      Based on  information  contained in the Bluhdorn 13D and the  corporate
         records of the Company.

(7)      Based on  information  contained in the Bluhdorn 13D and the  corporate
         records of the Company.  Does not include  shares of Common Stock owned
         by Mr.  Bluhdorn and Mr. Siegel as to which shares of Common Stock Mrs.
         Bluhdorn disclaims beneficial ownership.

(8)      Ludwig Jesselson died on April 3, 1993. Mr. Michael Jesselson is one of
         four Executors of the estate of Mr. Jesselson. As Executor, Mr. Michael
         Jesselson  retains the authority with regard to the  disposition of the
         shares.

(9)      Based on information  contained in an amendment to a Schedule 13D dated
         September 21, 1995 (the "Jesselson 13D") on behalf of Ludwig Jesselson,
         Michael Jesselson, and the Estate of Ludwig Jesselson. Includes 175,488
         shares of the  Company's  Common  Stock owned by Ludwig  Jesselson  and
         6,583  shares of the Common  Stock owned by a trust  created  under the
         will of Ludwig  Jesselson,  of which  Michael  Jesselson  is the former
         trustee.  Does not  include  92,062  shares  of Common  Stock  owned by
         Michael  Jesselson,  as to which  shares of Common  Stock the Estate of
         Ludwig Jesselson disclaims beneficial ownership.

(10)     Based on  information  contained in the Jesselson 13D. Does not include
         229,821  shares of Common  Stock  beneficially  owned by the  Estate of
         Ludwig Jesselson,  as to which shares of Common Stock Michael Jesselson
         had disclaimed  beneficial  ownership.  To the extent Michael Jesselson
         may be a  beneficiary  under the  Estate of Ludwig  Jesselson,  Michael
         Jesselson  may be  considered  an  indirect  beneficial  owner of these
         shares.

(11)     Includes 55,000 vested and presently exercisable options.

(12)     Includes 102,500 vested and presently exercisable options.

(13)     Includes 5,000 vested and presently exercisable options.
</FN>
</TABLE>

                                       4
<PAGE>

Certain Reports

         No person who,  during the fiscal year ended  December 31, 1996,  was a
director,  officer or beneficial owner of more than ten percent of the Company's
Common Stock (which is the only class of  securities  of the Company  registered
under  Section  12 of  the  Securities  Exchange  Act of  1934  (the  "Act")  (a
"Reporting  Person")  failed  to file on a timely  basis,  reports  required  by
Section 16 of the Act during the most  recent  fiscal year or prior  years.  The
foregoing  is based  solely upon a review by the Company of Forms 3 and 4 during
the most recent  fiscal year as  furnished  to the Company  under Rule  16a-3(d)
under the Act, and Forms 5 and amendments  thereto furnished to the Company with
respect to its most recent fiscal year, and any  representation  received by the
Company from any reporting person that no Form 5 is required.

         The sole matter to be considered and acted upon by the  Stockholders at
the Annual Meeting is the election of Directors.


                            I. ELECTION OF DIRECTORS

General

         The Company's  Certificate  of  Incorporation  classifies  the Board of
Directors into three classes.  The following persons were previously  elected to
the Board of Directors  to serve in the class of Directors  and for the terms as
set forth in the following table.

Director                         Class                          Term Expires
- --------                         -----                          ------------
Bruce A. Wilson                    1                                1998
M. Scott Foster                    1                                1998
Robert Fagenson                    2                                1997
Daniel R. Coleman                  2                                1997
Joseph F. Furlong III              3                                1999

         On August 26, 1996, Mr. Michael Jesselson resigned as a Director of the
Company and Mr. Daniel R. Coleman was elected by the Board to serve as a Class 2
Director for Mr. Jesselson's unexpired term.

         The Board of  Directors  has  nominated  two (2)  persons,  Mr.  Robert
Fagenson  and Mr.  Daniel R.  Coleman,  for election as Class 2 Directors to the
Board of Directors  for terms  expiring at the Annual  Meeting in the year 2000.
Stockholders will be voting for two (2) directors with terms of three (3) years.

         The affirmative vote of a plurality of the outstanding shares of Common
Stock and Series D Preferred Shares entitled to vote thereon, voting together as
a single  class at the  Annual  Meeting  is  required  to elect  the  directors.
Accordingly, abstentions and broker non-votes will not affect the outcome of the
election of  directors.  Abstentions  and broker  non-votes  will,  however,  be
considered as votes  represented at the Annual Meeting for quorum purposes.  All
proxies  received by the Board of  Directors  will be voted for the  election of
Messrs.  Fagenson  and  Coleman  as Class 2  Directors  if no  direction  to the
contrary is given.  In the event that any nominee is unable to serve,  the proxy
solicited  hereby  may be  voted,  in the  discretion  of the  proxies,  for the
election of another person in his stead. The

                                        5
<PAGE>

Board of Directors  knows of no reason to  anticipate  that this will occur.  No
family relationship exists between any nominee for election as a director.

         Set forth below is a certain biographical information regarding Messrs.
Fagenson and Coleman.

         Robert Fagenson, age 48, was first elected a Director of the Company in
November, 1986 and continued to serve in such capacity until his resignation for
health reasons in January,  1990.  Mr.  Fagenson was re-elected as a Director in
March, 1991. Mr. Fagenson has, for more than the past five years, been President
and a  Director  of  Fagenson & Co.,  Inc.,  a  registered  broker  dealer,  and
Vice-President   and   Director  of  Starr   Securities   Inc.,   a   registered
broker-dealer. Mr. Fagenson currently serves as a Director of the New York Stock
Exchange.  Mr.  Fagenson  is  also a  Director  of The  Microtel  Franchise  and
Development  Corporation,  a developer of economy lodging facilities;  Autoinfo,
Inc., a company engaged in the sub-prime autofinance industry;  Nu-Tech Bio-Med,
Inc., a clinical laboratory company;  and Rentway,  Inc., which operates a chain
of rental/purchase stores.

         Daniel R. Coleman, age 40, has, for the last five years, been a general
partner  in three  limited  partnerships  that  invest in United  States  equity
securities.  He also serves as  President of Clyde Hill  Research,  a consulting
firm to investment managers.

         Set forth below is information  regarding the Company's Directors whose
terms do not expire at the Annual Meeting.

         Bruce A.  Wilson,  age 45,  joined  the  Company as  Vice-President  of
Operations  on October 15, 1987,  and has been a Director and  President,  Chief
Financial and Chief Operating  Officer of the Company since January 28, 1988. In
March 1994,  Mr.  Wilson  assumed the  position  and  responsibilities  of Chief
Executive Officer of the Company.

         M. Scott Foster,  age 45, joined the Company in April, 1993 as its Vice
President of Sales and  Marketing,  and was elected a Director of the Company in
April,  1995.  Prior to joining the  Company,  Mr.  Foster was  employed by Russ
Berrie and Company from June,  1980 to April,  1993,  where he served in various
positions  in sales  management,  the most  recent  of which was  Regional  Vice
President of Sales,  in which  capacity Mr.  Foster  served from  January,  1990
through April, 1993.

         Joseph F. Furlong III, age 48, has been President of Adirondack Capital
Advisors LLC, a financial advisory firm since May 1996. From February 1991 until
May 1996,  Mr.  Furlong  was a partner of Colman  Furlong & Company,  a merchant
banking firm. Mr. Furlong has served as a Director of American HomePatient since
June 1994 and as a Director of Capstone Pharmacy Services since December 1994.

         Class 1  Directors  will serve for a term  expiring  at the 1998 Annual
Meeting of Stockholders  and Class 3 Directors will serve for a term expiring at
the 1999 Annual Meeting of Stockholders and in each case, until their successors
are  duly  elected  and  qualified.   At  each  subsequent   Annual  Meeting  of
Stockholders,  one class of  Directors  will be elected  for a term of three (3)
years and until their successors are duly elected and qualified.

Board Meetings, Committees and Compensation

         On April 7, 1995,  effective  with the listing of the Company's  Common
Stock on the American Stock Exchange, the Company established an Audit Committee
of the Board and a Compensation

                                        6
<PAGE>

Committee of the Board.  The current  members of the Audit Committee are Messrs.
Fagenson,  Furlong and Wilson. The Current members of the Compensation Committee
are Messrs.  Coleman,  Fagenson and Furlong.  Directors who are employees of the
Company do not receive compensation for serving as a Director. Each non-employee
Director  receives  an  annual  Director's  fee of  $6,000.  In  addition,  each
non-employee  Director  receives an initial  grant of options to purchase  5,000
shares of the Company's  Common Stock and 3,000 options on each anniversary date
of service as a  Director.  All options to be issued to  non-employee  Directors
will be exercisable  at the fair market value for the Company's  Common Stock on
the date of grant.  On August 19, 1994, Mr. Robert  Fagenson was granted options
to  purchase  15,000  shares of Common  Stock of the Company at $8 per share for
past service as a Director since 1986.

         During the fiscal year ended December 31, 1996, two (2) meetings of the
Board of  Directors  were held and  action  was taken on five (5)  occasions  by
unanimous  written  consent of the Board of Directors  in lieu of meeting.  Each
Director of the Company  participated in every action taken by unanimous consent
in lieu of a meeting during the period in which he served.  Each Director of the
Company  attended  all  meetings of the Board held during the period in which he
served except for Mr.  Fagenson.  No  additional  fee or  compensation  was paid
during fiscal year 1996 to any Director for attending any meetings.


         The Board of Directors recommends that you vote "FOR" Messrs.  Fagenson
and Coleman as the nominees for Class 2 Director.


                                        7
<PAGE>

                   EXECUTIVE COMPENSATION AND RELATED MATTERS

Summary Compensation

         The following  provides  certain  information  concerning  all Plan and
Non-Plan (as defined in Item 402 (a)(ii) of Regulation S-B) compensation awarded
to,  earned by, paid or accrued by the Company  during the years ended  December
31,  1996,  1995 and 1994 to the Chief  Executive  Officer and each of the Named
Executive Officers of the Company.
<TABLE>

                                            SUMMARY COMPENSATION TABLE
<CAPTION>
                                                             Annual Compensation                          Long-Term Compensation
                                                             -------------------                          ----------------------
                                                                                                                  Awards
                                                                                                          ----------------------
                                                                                                                            No. of
                                                                                                                          Securities
                                                                                     Other                                  Under-
                                                                                    Annual            Restricted             lying
                                                                                    Compen-             Stock              Options/
                                                  Salary            Bonus           sation             Award(s)              SARs
  Name and Principal Position        Year           ($)            ($)(1)             ($)                 ($)                 (#)
  ---------------------------        ----           ---            ------             ---                 ---                 ---
                                                    
<S>                                  <C>         <C>                <C>           <C>                 <C>                     <C>
Bruce A. Wilson                      1996        $150,000           $19,867       $23,720(2)          $15,000(3)              --
President, Chief Executive, Chief    1995        $125,000           $43,731       $32,910(2)          $30,500(3)              --
Operating and Chief Financial        1994        $125,000           $30,359       $31,794(2)          $32,750(3)              --
Officer

Ricky Williams                       1996        $ 88,600           $ 9,000       $ 5,642(4)              --                  --
Vice President of Operations         1995        $ 80,500           $12,500       $ 5,575(4)              --                  --
                                     1994        $ 73,205           $10,000       $ 5,510(4)              --                  --

M. Scott Foster                      1996        $100,000           $11,411       $24,825(5)              --                  --
Vice-President of Sales and          1995        $ 80,000           $57,596       $24,825(5)              --                  --
Marketing                            1994        $ 80,000           $59,347       $24,825(5)              --                  --

<FN>
- -----------------

(1)      Mr.  Wilson  commenced  serving as Chief  Executive  Officer in August,
         1994. Mr. Wilson  receives an incentive  bonus based upon the Company's
         net pre-tax  profit  before  interest  expense for each  calendar  year
         during the term.  The amount of  incentive  bonus ranges from 8% of the
         first $100,000 of net pre-tax profit to 3% of the net pre-tax profit in
         excess of  $250,000.  Mr.  Foster  receives  an  incentive  bonus  paid
         quarterly and adjusted  annually  which is calculated to include (i) 1%
         of the Company's net shipments on initial orders by new accounts opened
         by Mr. Foster;  (ii) 5% of all net shipments  exceeding the prior years
         shipments by 10% and (iii) a percentage of the Company's profits before
         taxes. See "Employment Agreements."

(2)      Includes:  (i) for 1996,  an  automobile  allowance  of $12,000 and the
         payment of premiums on a term life  insurance  policy of $2,720 and the
         payment  of taxes on 4,000  shares of  restricted  Common  Stock  which
         vested on December  31, 1996 of $9,000;  (ii) for 1995,  an  automobile
         allowance of $12,900,  the payment of premiums on a term life insurance
         policy of $620 and the payment of taxes on 4,000  shares of  restricted
         Common Stock which  vested on December  31, 1995 of $20,400;  and (iii)
         for 1994, an automobile allowance of $9,900, the payment of premiums on
         a term life  insurance  policy of $2,244  and the  payment  of taxes on
         4,000  shares of  restricted  Common Stock which vested on December 31,
         1994 of $19,650.

                                       8
<PAGE>

(3)      In April, 1991, Mr. Wilson was granted 60,000 restricted shares vesting
         at the rate of 4,000 shares per year on December 31 of each year,  over
         a 15 year period subject to certain  accelerations.  As of December 31,
         1996, an aggregate of 24,000 shares have vested. Amounts reported under
         this column  represent the fair market value,  without giving effect to
         the diminution in value  attributable to the restriction of such stock,
         of 4,000  shares of the  Company's  Common Stock which have vested each
         year,  as  valued  on  December  31 of each  year.  See  "Other  Annual
         Compensation",  with respect to the cash payment for taxes attributable
         to these  shares.  As of December 31, 1995,  the  aggregate  restricted
         stock  holdings of Mr.  Wilson  consisted  of 52,000  shares  valued at
         $195,000,  the market  value of these  shares as of December  31, 1996,
         without  giving effect to the diminution in value  attributable  to the
         restriction of such stock.

(4)      Includes:  (i) for 1996,  an  automobile  allowance  of $5,040  and the
         payment of premiums on a term life insurance  policy of $602;  (ii) for
         1995, an automobile  allowance of $5,040 and the payment of premiums on
         a term life insurance policy of $535; and (iii) for 1994, an automobile
         allowance of $5,040 and the payment on a term life insurance  policy of
         $665.

(5)      Includes: (i) for 1996, an expense allowance of $24,000 and the payment
         of premiums on a term life insurance  policy of $825; (ii) for 1995, an
         expense allowance of $24,000 and the payment of premiums on a term life
         insurance  policy of $825; and (iii) for 1994, an expense  allowance of
         $24,000 and the payment of premiums on a term life insurance  policy of
         $665.
</FN>
</TABLE>


STOCK OPTIONS/SAR GRANTS

         No stock option grants or Stock Appreciation  Rights ("SARs") were made
during the year ended December 31, 1996 to any of the named  executive  officers
of the Company.


               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES
<TABLE>

         The  following  table  contains  information  with respect to the named
executive  officers  concerning  options held as of the year ended  December 31,
1996.
<CAPTION>
                                                                   Number of Securities              Value of Unexercised
                              Shares                              Underlying Unexercised                 In-the-Money
                             Acquired                               Options/SARs as of                 Options/SARs at
                                on               Value               December 31, 1996               December 31, 1996(1)
         Name                Exercise         Realized $         Exercisable/Unexercisable         Exercisable/Unexercisable
- -----------------------   -----------       ---------------   -------------------------------   ----------------------------
<S>                             <C>               <C>                   <C>                                <C>     
Bruce A. Wilson                 --                --                    102,500/--                          --/--

Ricky Williams                  --                --                     55,000/--                          --/--

M. Scott Foster                 --                --                    102,500/--                          --/--

<FN>
- ---------------

(1)      Based upon the average  closing bid and asked  prices of the  Company's
         Common Stock on December 31, 1996 ($3.75 per share),  less the exercise
         price for the aggregate  number of shares subject to the options,  none
         of the Options/SARs are in-the-money.
</FN>
</TABLE>

                                        9
<PAGE>

Employment Agreements

         On May  15,  1995,  the  Company  entered  into  Amended  and  Restated
Employment Agreements with its President,  Chief Executive,  Chief Operating and
Chief Financial Officer,  Mr. Bruce A. Wilson, and with Mr. M. Scott Foster, its
Vice President of Sales and Marketing.

         Mr. Wilson's Employment Agreement, as amended and restated, extends the
term of Mr. Wilson's  employment through December 31, 1999. Mr. Wilson continues
to be  employed  as  President,  Chief  Executive,  Chief  Operating  and  Chief
Financial Officer of the Company.  He received a base salary (the "Base Salary")
for the calendar year commencing January 1, 1995 of $125,000 per annum, of which
$20,000 was paid in a single  lump sum on the 15th day of January,  1995 and the
remainder  of  $105,000  was paid over the  course of the year  pursuant  to the
Company's  regular  payroll  periods;  for the calendar years 1996 and 1997, the
amount of Base Salary is increased to $150,000  per annum,  of which  $30,000 is
paid in a single  lump sum on  January  15th of each year and the  remainder  of
$120,000 is paid over the course of the year pursuant to the  Company's  regular
payroll periods; for the calendar years 1998 and 1999, the amount of Base Salary
is increased to $160,000 per annum,  of which  $40,000 is to be paid in a single
lump sum on January  15th of each year and the  remainder  of  $120,000 is to be
paid over the  course of the year  pursuant  to the  Company's  regular  payroll
periods.  Mr.  Wilson is to  further  receive,  for each  year of the  term,  an
incentive  bonus based upon the  Company's net pre-tax  profit  before  interest
expense for each  calendar  year,  which  incentive  bonus ranges from 8% of the
first  $100,000 of net pre-tax  profit to 3% of the net pre-tax profit in excess
of  $250,000.  Mr.  Wilson is to receive an  automobile  allowance of $1,000 per
month,  a policy of term life  insurance in the amount of $500,000  payable to a
beneficiary designated by him, and long-term disability insurance.  In the event
Mr. Wilson is terminated  without cause, he is to receive a severance benefit of
24 months Base Salary if  terminated  after  December 31, 1997, or the remaining
amount of Base Salary if terminated  prior to December 31, 1997. In the event of
a Change in Control in the Company (as defined)  and,  following  such Change in
Control,  there is a change in the  composition  of a majority of the  Directors
comprising  the entire  Board of  Directors  immediately  prior to the Change in
Control,  Mr.  Wilson may elect,  within six months  following the change in the
composition  of the Board of  Directors  following  the  Change in  Control,  to
terminate his employment  with the Company and, in such case, he is to receive a
special severance payment in the form of the Company paying to Mr. Wilson,  with
respect to all options  granted to him prior to May 15, 1995,  the  differential
between the strike price of Mr.  Wilson's  options plus $3.20 and the average of
the closing  price of the Company's  Common Stock for the 10 days  preceding the
effective date of termination.

         In  connection  with the amendment and  restatement  of his  Employment
Agreement,  all options  granted to Mr.  Wilson  prior to December 31, 1999 have
been  re-designated  as  non-incentive  stock  options  and,  to the extent such
options become vested and are presently  exercisable,  may be exercised  through
December 31, 1999.  Options  granted to Mr. Wilson in accordance  with an option
grant  dated  November 4, 1993  continue  to be subject to the vesting  schedule
contained  in the  original  grant,  of which 24,000  options  become  vested on
December 31, 1996.  Such vesting is subject to an acceleration of vesting in the
event of a Change in Control of the Company, as defined.

         In April,  1991, Mr. Wilson was granted 60,000  restricted shares under
the Company's 1991 Senior Management Incentive Plan. These restricted shares are
to vest at the rate of 4,000 shares per year over a 15 year  period,  subject to
acceleration  of  vesting  in  certain  circumstances.  Except  in the  event of
acceleration,  each year, upon the vesting of each 4,000 shares,  the Company is
to pay to Mr. Wilson a cash bonus equal to 60% of the market value of the vested
shares,  for the  principal  purpose of  offsetting  taxes  attributable  to the
vesting  of the  shares.  The grant of  restricted  shares to Mr.  Wilson was in
furtherance  of the desire of the Board of Directors  to have Mr.  Wilson have a
significant  stock  interest  in the  Company  which  would  recognize  his past
performance and  incentivize his continued  efforts to maximize the value of the
Company for all stockholders. As of December 31, 1996, an aggregate of

                                       10
<PAGE>

24,000  restricted shares were vested. In the event of certain Change in Control
transactions, all then unvested restricted shares become immediately vested.

         Mr. Foster's Employment Agreement, as amended and restated, extends the
term of Mr. Foster's  employment through December 31, 1998. Mr. Foster continues
to be employed as Vice  President  of Sales and  Marketing  of the  Company.  He
received a base salary (the "Base  Salary")  for the  calendar  year  commencing
January  1, 1995 of  $80,000  per  annum,  payable  over the  course of the year
pursuant to the  Company's  regular  payroll  periods.  For each of the calendar
years 1996,  1997 and 1998,  the amount of Base Salary is  increased to $100,000
per annum,  of which  $20,000 is to be paid in a single lump sum on January 15th
of each of said  years,  and the  remainder  of  $80,000  is to be paid over the
course of the year pursuant to the Company's regular payroll periods. Mr. Foster
is to further receive, for each year of the term, an incentive bonus as follows:
(i) 1% on net  shipments  on  initial  orders to  personal  sales  accounts,  as
defined,  (ii) a  commission  of 5% of the amount on all Company  net  shipments
exceeding the preceding year's net shipments by 10% but not to exceed the sum of
$75,000,  and (iii) an  additional  amount of 4% of the  Company's  net  pre-tax
profits in excess of $ 100,000 and up to $250,000,  2% of net pre-tax profits in
excess of  $250,000  up to  $750,000  and 1% of net pretax  profits in excess of
$750,000.  Mr.  Foster is to receive  reimbursement  for all  travel  outside of
Northern  California,  a policy of term life insurance in the amount of $500,000
payable to a  beneficiary  designated  by him,  health and  longterm  disability
insurance. In the event Mr. Foster is terminated without cause, he is to receive
a severance  benefit of 24 months Base Salary if terminated  after  December 31,
1997,  or 24 months  Base Salary plus the amount of Base Salary from the date of
termination  to December 31, 1997 if  terminated  prior to December 31, 1997. In
the event of a Change in Control in the Company, as defined, and, following such
Change in  Control,  there is a change in the  composition  of a majority of the
Directors  comprising  the entire  Board of Directors  immediately  prior to the
Change in Control,  Mr. Foster may elect, within six months following the change
in the composition of the Board of Directors following the Change in Control, to
terminate his employment  with the Company and, in such case, he is to receive a
special severance payment in the form of the Company  purchasing from Mr. Foster
all of his vested and then presently  exercisable  options as of the date of his
termination  and which may have been granted to him prior to May 15, 1995.  Such
repurchase  is to be at a price of  $3.20  per  option  to the  extent  that the
average  closing price for the Company's  Common Stock for the 10 days preceding
the effective  date of  termination is less than $3.20 above the strike price of
his respective options.

         In  connection  with the amendment and  restatement  of his  Employment
Agreement,  all options  granted to Mr.  Foster  prior to December 31, 1999 have
been  re-designated  as  non-incentive  stock  options  and,  to the extent such
options become vested and are presently  exercisable,  may be exercised  through
December 31, 1999.  Options  granted to Mr. Foster in accordance  with an option
grant  dated  November 4, 1993  continue  to be subject to the vesting  schedule
contained in the original  grant, of which 30,000 options vested on December 31,
1996.

         On August 5, 1996 the Company  extended  and  modified  the  Employment
Agreement of Mr. Ricky  Williams,  Vice President of Operations.  Mr.  Williams'
Employment Agreement was extended through December 31, 1997. During the extended
term,  Mr.  Williams  is to receive a salary of $90,000  for the year 1997.  Mr.
Williams is entitled to elect to receive up to 10% of each year's base salary in
January in each year,  with the  remainder  being paid to him over the course of
the  year  pursuant  to the  Company's  regular  payroll  policies.  During  the
continuation  of his  employment,  Mr.  Williams  is to  receive  an  automobile
allowance  of $750 per month and is to be provided  with life  insurance  in the
amount of $250,000.  In connection with his original Employment  Agreement,  Mr.
Williams was granted options to purchase  30,000 shares of the Company's  Common
Stock at an exercise  price of $4.75 per share.  All of such  options are vested
and are exercisable through December 31, 1997. On November 4, 1993, Mr. Williams
was granted options to purchase  30,000 shares of the Company's  Common Stock at
an exercise price of $6.625 per share,  exercisable  through  December 31, 1997,
and vesting in equal increments on December 31st of each year of the term of his
Agreement, as extended, commencing December 31, 1994.

                                       11
<PAGE>

Senior Management Incentive Plan

         The Company's 1991 Senior Management Incentive Plan (sometimes referred
to as the "Plan" or the "Management  Plan") currently  provides for the issuance
of up to 450,000  shares of the Company's  Common Stock in  connection  with the
issuance of stock options and other stock purchase rights to executive officers,
key employees and  consultants.  To date,  options to acquire a total of 390,000
shares and an  additional  60,000  restricted  shares have been issued under the
Plan.

         The  Management  Plan is intended  to attract and retain key  executive
management  personnel whose performance is expected to have a substantial impact
on the  Company's  long-term  profit and growth  potential  by  encouraging  and
assisting  those persons to acquire  equity in the Company.  It is  contemplated
that only those executive  management  employees  (generally the Chairman of the
Board,   Vice-Chairman,   Chief  Executive  Officer,  Chief  Operating  Officer,
President and  Vice-Presidents  of the Company) who perform  services of special
importance to the Company will be eligible to  participate  under the Management
Plan,  although  other  full time  employees  of the  Company  are  eligible  to
participate  under  the Plan.  A total of  450,000  shares  of Common  Stock are
currently  reserved for issuance  under the  Management  Plan. It is anticipated
that awards made under the Management Plan will be subject to three-year vesting
periods,  although  the vesting  periods are  subject to the  discretion  of the
Administrator of the Board.

         Directors  who are not  otherwise  employed by the Company  will not be
eligible for participation in the Management Plan.

         The Management  Plan provides for four types of awards:  stock options,
incentive  stock rights,  stock  appreciation  rights  (including  limited stock
appreciation  rights) and  restricted  stock purchase  agreements,  as described
below.

         Stock Options.  Options granted under the Management Plan may be either
incentive  stock  options  ("ISOs")  or  options  which do not  qualify  as ISOs
("non-ISOs").  ISOs may be granted  at an option  price of not less than 100% of
the fair market value of the Common  Stock on the date of grant,  except that an
ISO granted to any person who owns capital stock  representing  more than 10% of
the total  combined  voting  power of all classes of Common Stock of the Company
("10% stockholder") must be granted at an exercise price of at least 110% of the
fair market  value of the Common  Stock on the date of the grant.  The  exercise
price of the  non-ISOs  may not be less than 65% of the fair market value of the
Common  Stock on the date of grant.  ISOs  granted  to  persons  other  than 10%
stockholders may be exercisable for a period of up to ten years from the date of
grant; ISOs granted to 10% stockholders may be exercisable for a period of up to
five years from the date of grant. No individual may be granted ISOs that become
exercisable  in any calendar year for Common Stock having a fair market value at
the time of grant in excess  of  $100,000.  Non-ISOs  may be  exercisable  for a
period of up to 13 years from the date of grant.

         Upon termination of employment or consulting services, an optionee will
be entitled to  exercise  the vested  portion of an option for a period of up to
three  months  after the date of  termination,  except  that if the  reason  for
termination was a discharge for cause, the option shall expire immediately,  and
if the reason  for  termination  was for death or  permanent  disability  of the
optionee, the vested portion of the option shall remain exercisable for a period
of twelve months thereafter.

         Incentive  Stock Rights.  Incentive  stock rights  consist of incentive
stock  units  equivalent  to one  share of  Common  Stock in  consideration  for
services performed for the Company.  If the employment or consulting services of
the holder with the Company  terminate prior to the end of the incentive  period
relating to the units  awarded,  the rights  shall  thereupon  be null and void,
except  that if  termination  is caused by death or  permanent  disability,  the
holder or his/her heirs, as the case may be, shall be entitled

                                       12
<PAGE>
to receive a pro rata portion of the shares represented by the units, based upon
that portion of the incentive period which shall have elapsed prior to the death
or disability.

         Stock Appreciation  Rights (SARs). SARs may be granted to recipients of
options under the Management Plan. SARs may be granted  simultaneously  with, or
subsequent  to, the grant of a related option and may be exercised to the extent
that  the  related  option  is  exercisable,  except  that  no  general  SAR (as
hereinafter  defined) may be exercised within a period of six months of the date
of grant of such SAR and no SAR granted  with respect to an ISO may be exercised
unless the fair market value of the Common Stock on the date of exercise exceeds
the exercise  price of the ISO. A holder may be granted  general SARs  ("general
SARs") or limited SARs ("limited SARs"), or both. General SARs permit the holder
thereof to receive an amount (in cash,  shares of Common Stock or a  combination
of both) equal to the number of SARs  exercised  multiplied by the excess of the
fair market  value of the Common  Stock on the  exercise  date over the exercise
price of the related  option.  Limited SARs are similar to general SARs,  except
that, unless the Administrator determines otherwise,  they may be exercised only
during  a  prescribed  period  following  the  occurrence  of one or more of the
following  "Change of Control"  transactions:  (i) the  approval of the Board of
Directors of a consolidation or merger in which the Company is not the surviving
corporation,  the sale of all or substantially all the assets of the Company, or
the liquidation or dissolution of the Company; (ii) the commencement of a tender
or exchange offer for the Company's Common Stock (or securities convertible into
Common Stock) without the prior consent of the Board;  (iii) the  acquisition of
beneficial  ownership by any person or other  entity  (other than the Company or
any employee benefit plan sponsored by the Company) of securities of the Company
representing  25% or more  of the  voting  power  of the  Company's  outstanding
securities;  or (iv) if during any period of two years or less,  individuals who
at the beginning of such period  constitute the entire Board cease to constitute
a majority of the Board, unless the election, or the nomination for election, of
each new director is approved by at least a majority of the directors then still
in office.

         The exercise of any portion of either the related  option or the tandem
SARs will cause a  corresponding  reduction  in the  number of shares  remaining
subject to the option or the tandem SARs,  thus  maintaining  a balance  between
outstanding options and SARs.

         Restricted  Stock  Purchase   Agreements.   Restricted  stock  purchase
agreements  provide  for the sale by the  Company  of shares of Common  Stock at
prices  to be  determined  by the  Board,  which  shares  shall  be  subject  to
restrictions  on disposition for a stated period during which the purchaser must
continue employment with the Company in order to retain the shares.  Payment can
be made in cash,a  promissory  note or a combination  of both. If termination of
employment  occurs for any reason  within six months after the date of purchase,
or for any  reason  other than death or by  retirement  with the  consent of the
Company after the six-month  period but prior to the time that the  restrictions
on disposition  lapse, the Company shall have the option to reacquire the shares
at the original purchase price.

         Upon   expiration  of  the   applicable   restricted   period  and  the
satisfaction of any other applicable  conditions,  all or part of the restricted
shares and any dividends or other  distributions  not  distributed to the holder
(the "retained distributions") thereon will become vested. Any restricted shares
and any retained distributions thereon which do not so vest will be forfeited to
the Company.  If prior to the  expiration of the  restricted  period a holder is
terminated  without  cause or  because  of a total  disability  (in each case as
defined in the Management Plan), or dies, then,  unless otherwise  determined by
the  Administrator at the time of the grant, the restricted period applicable to
each award of restricted shares will thereupon be deemed to have expired. Unless
the Administrator  determines  otherwise,  if a holder's  employment  terminates
prior to the expiration of the applicable restricted period for any reason other
than as set forth above,  all restricted  shares and any retained  distributions
thereon will be forfeited.

         Accelerating  of the vesting of the awards made under the provisions of
the Management Plan shall occur on the first day following the occurrence of any
of the  following:  (a) the  approval by the  stockholders  of the Company of an
Approved Transaction; (b) a Control Purchase; or (c) a Board

                                       13
<PAGE>

Change. An "Approved  Transaction" is defined as (A) any consolidation or merger
of the  Company  in  which  the  Company  is not  the  continuing  or  surviving
corporation  or pursuant to which shares of Common Stock would be converted into
cash,  securities or other  property other than a merger of the Company in which
the  holders  of Common  Stock  immediately  prior to the  merger  have the same
proportionate ownership of common stock of the surviving corporation immediately
after the merger,  or (B) any sale, lease,  exchange,  or other transfer (in one
transaction or a series of related  transactions) of all, or substantially  all,
of the assets of the  Company,  or (C) the  adoption of any plan or proposal for
the liquidation or dissolution of the Company.

         A "Control  Purchase" is defined as  circumstances  in which any person
(as such term is defined in Sections 13(d)(3) and 14(d)(2) of the Exchange Act),
corporation or other entity (other than the Company or any employee benefit plan
sponsored by the Company) (A) shall purchase any Common Stock of the Company (or
securities  convertible into the Company's Common Stock) for cash, securities or
any other  consideration  pursuant to a tender offer or exchange offer,  without
the prior consent of the Board of Directors, or (B) shall become the "beneficial
owner" (as such term is defined in Rule 13d-3 under the Exchange Act),  directly
or indirectly,  of securities of the Company  representing  twenty-five  percent
(25%) or more of the combined voting power of the then outstanding securities of
the  Company   ordinarily   (and  apart  from  rights   accruing  under  special
circumstances) having the right to vote in the election of directors (calculated
as provided in paragraph (d) of such Rule 13d-3 in the case of rights to acquire
the Company's securities).

         A "Board  Change"  is  defined as  circumstances  in which,  during any
period of two  consecutive  years or less,  individuals  who at the beginning of
such period constitute the entire Board shall cease for any reason to constitute
a majority  thereof  unless the election,  or the nomination for election by the
Company's stockholders,  of each new director was approved by a vote of at least
a majority of the directors then still in office.

Non-Employee Director Plan

         At the Annual  Meeting held on August 11, 1995,  the Board of Directors
presented  for approval of the  stockholders  the  Non-Employee  Director  Stock
Option Plan (the "Director Plan"), which approval was granted. The Director Plan
provides for the issuance of a maximum of 75,000 shares of Common Stock upon the
exercise  of stock  options  granted  under the  Director  Plan.  Options may be
granted  under the  Director  Plan  until  August 11,  2005 to (i)  non-employee
Directors as defined and (ii) members of any advisory  board  established by the
Company  who  are  not  full  time  employees  of  the  Company  or  any  of its
subsidiaries.  The Director Plan provides that each  non-employee  Director will
automatically  be granted an option to purchase  5,000  shares of the  Company's
Common Stock upon joining the Board of Directors  (or, for those persons who are
directors on the date of approval of the Director Plan by the  Stockholders,  on
such date),  and options to purchase  3,000  shares on each  anniversary  of the
initial date of service or date of approval, as the case may be.

         Under the terms of the Director  Plan,  the sum of the number of shares
to be received upon any grant  multiplied by the fair market value of each share
at the time of the grant may not exceed $75,000.  All awards shall be reduced to
the extent that they exceed such amount.  The exercise price for options granted
under the  Director  Plan shall be 100% of the fair  market  value of the Common
Stock on the date of grant  (or if there is no  closing  price  for such date of
grant, then the last preceding business day on which there was a closing price).
The "fair  market  value"  shall  mean (i) the  closing  bid price of a share of
Common  Stock  on  the  American  Stock  Exchange  ("AMEX")  or  other  national
securities  exchange;  or (ii) if the  Company's  Common Stock is not listed for
trading on the AMEX or other national securities exchange,  then the closing bid
price of a share of Common Stock on the Nasdaq  National Market System or Nasdaq
SmallCap Market  (together  referred to as "NASDAQ");  or (iii) in the event the
Common  Stock is not traded on either the AMEX or the  NASDAQ,  the fair  market
value  shall  be the  price of the  Common  Stock as  reported  by the  National
Quotation Bureau, Inc., or a market maker of the Company's

                                       14
<PAGE>

Common Stock;  or (iv) if the Common Stock is not quoted by any of the above, by
the Board of Directors  acting in good faith.  Until  otherwise  provided in the
Director  Plan,  the exercise  price of options  granted under the Director Plan
must be paid at the time of exercise,  either in cash,  by delivery of shares of
Common Stock of the Company or by a combination of each. The term of each option
is five (5) years from the date of grant,  unless  terminated sooner as provided
in the Director  Plan. The Director Plan is  administered  by a committee of the
Board of  Directors  composed of not fewer than two persons who are  officers of
the Company (the  "Committee").  The  Committee  has no  discretion to determine
which non-employee director will receive options or the number of shares subject
to the  option,  the term of the  option or the  exercisability  of the  option.
However, the Committee will make all determinations of the interpretation of the
Director  Plan.  Options  granted  under the  Director  Plan do not  qualify for
incentive stock option treatment.

         As of June 13, 1997 there were  outstanding  options to purchase 45,000
shares under the Director Plan at exercise  prices  ranging from $5.00 to $10.50
per share, respectively.

Certain Relationships and Related Transactions

         For  information  concerning  the respective  employment  agreements of
Bruce A. Wilson,  Ricky Williams and M. Scott Foster see "Employment  Agreements
with Management."

         For information  concerning the issuance of 60,000 restricted shares to
Mr.  Bruce A.  Wilson,  see  "Executive  Compensation"  and  "Senior  Management
Incentive Plan."

         On August 11, 1995,  upon adoption by the Company's  stockholders  of a
Non-Employee  Director Stock Option Plan, Mr. Fagenson was granted 5,000 options
under the Director Plan. Upon their election as Directors,  Messrs.  Coleman and
Furlong were each granted 5,000  options  under the Director  Plan. In addition,
each Director will receive  automatic grants of 3,000 options as provided for in
the Director Plan.


                              FINANCIAL INFORMATION

         A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM  10-KSB FOR THE FISCAL
YEAR ENDED DECEMBER 31, 1996 FILED WITH THE  SECURITIES AND EXCHANGE  COMMISSION
WILL BE FURNISHED  WITHOUT THE  ACCOMPANYING  EXHIBITS TO  STOCKHOLDERS  WITHOUT
CHARGE  UPON  WRITTEN  REQUEST  THEREFOR  SENT TO ANTONIO  SANTIAGO,  SECRETARY,
HEALTHY PLANET  PRODUCTS,  INC.,  1700 CORPORATE  CIRCLE,  PETALUMA,  CALIFORNIA
94954. Each such request must set forth a good faith  representation  that as of
June 13, 1997 the person making the request was the  beneficial  owner of Common
Shares or shares of Series D Preferred Stock entitled to vote at the 1997 Annual
Meeting of Stockholders.


                               IV. OTHER BUSINESS

         As of the  date of this  Proxy  Statement,  the  foregoing  is the only
business which the Board of Directors intends to present, and it is not aware of
any other matters which may come before the Annual Meeting.  If any other matter
or matters are properly  brought before the Annual Meeting,  or any adjournments
thereof,  it is the intention of the persons named in the  accompanying  form of
Proxy to vote the Proxy on such matters in accordance with their judgment.


                                       15
<PAGE>
Stockholder Proposals

         Proposals of  Stockholders  intended to be  presented at the  Company's
1998 Annual Meeting of Stockholders  must be received by the Company on or prior
to  February  16, 1998 to be  eligible  for  inclusion  in the  Company's  proxy
statement  and  form of  proxy to be used in  connection  with  the 1998  Annual
Meeting of Stockholders.


                                            By Order of the Board of Directors


                                                    ANTONIO SANTIAGO,
                                                        Secretary


Dated:  June 16, 1997


         WHETHER OR NOT YOU EXPECT TO ATTEND THE  MEETING,  PLEASE  COMPLETE AND
RETURN YOUR PROXY PROMPTLY IN THE ENCLOSED  ENVELOPE.  NO POSTAGE IS REQUIRED IF
IT IS MAILED IN THE UNITED STATES OF AMERICA.


                                       16
<PAGE>


                                                                      APPENDIX A

                         HEALTHY PLANET PRODUCTS, INC.
                         ANNUAL MEETING OF STOCKHOLDERS
                                 August 4, 1997

                                     PROXY


         The undersigned hereby appoints BRUCE A. WILSON and M. SCOTT FOSTER and
each of them,  proxies,  with full  powers of  substitution  to each to vote all
shares of Common Stock and Series D Preferred Stock of HEALTHY PLANET  PRODUCTS,
INC. owned by the  undersigned at the Annual Meeting of  Stockholders to be held
on August 4, 1997 and at any  adjournments  thereof, hereby  revoking  any proxy
heretofore given. The undersigned instructs such proxies to vote as follows:


I.   Election of Directors

FOR all Nominees listed                      WITHHOLD AUTHORITY
below (except as marked                      to vote for all
to the contrary below)    [  ]               nominees listed below   [  ]

(Instruction:  Please  check  appropriate  box.  To withhold  authority  for any
individual nominee, strike a line through the nominee's name in the list below.)

Nominees:   Class 2

            Mr. Daniel R. Coleman
            Mr. Robert Fagenson

         AND TO VOTE UPON ANY OTHER  BUSINESS  AS MAY  PROPERLY  COME BEFORE THE
MEETING OR ANY  ADJOURNMENT  THEREOF,  all as described  in the Proxy  Statement
dated June 16, 1997, receipt of which is hereby acknowledged.

         THIS PROXY IS  SOLICITED  ON BEHALF OF THE BOARD OF  DIRECTORS.  PLEASE
SIGN AND RETURN THE PROXY IN THE ENCLOSED ENVELOPE.


<PAGE>

         Either of the proxies,  who shall be present and acting, shall have and
may exercise all the powers hereby granted.

         IF NO OTHER ELECTION IS MADE, THE SHARES REPRESENTED BY THIS PROXY WILL
BE VOTED FOR THE ELECTION OF THE NOMINEES FOR CLASS TWO DIRECTOR.

         Said  proxies  will use  their  discretion  with  respect  to any other
matters which properly come before the meeting.

                                        Dated: ___________________________, 1997

                                        ________________________________________
                                        Signature

                                        ________________________________________
                                        Print Name

                                        (Please  date and sign  exactly  as name
                                        appears  at left.  For  joint  accounts,
                                        each joint owner should sign, Executors,
                                        administrators,  trustees,  etc., should
                                        also so indicate when signing.)



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