BEN & JERRYS HOMEMADE INC
10-K, 1998-03-26
ICE CREAM & FROZEN DESSERTS
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                                    FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

               [X]ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                   For the fiscal year ended December 27, 1997

 [ ]TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

        For the transition period from ____________ to _________________
                         Commission File Number 0-13544

                          BEN & JERRY'S HOMEMADE, INC.
             (Exact name of registrant as specified in its charter)

Vermont                                   03-0267543
(State of incorporation)                  (I.R.S. Employer Identification No.)

30 Community Drive
South Burlington, Vermont                        05403-6828
- -------------------------                        ----------
(Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code: 802-651-9600

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:

                  Class A Common Stock, $.033 par value per share Class B Common
                  Stock, $.033 par value per share

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                            Yes x    No__

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of  Regulation  S-K  (225.405)  is not  contained  herein,  and  will not be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information  statements  incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K.
                                            Yes  x     No

     The  aggregate  market  value of the  Company's  Class A and Class B Common
Stock  held by  non-affiliates  was  approximately  $99,666,648  and  $4,436,040
respectively, at March 6, 1998.

     At March 6, 1998,  6,381,217  shares of the Company's  Class A Common Stock
and 862,274 shares of the Company's Class B Common Stock were outstanding.

Page 1 of 130 pages.  Exhibit Index appears on page 37.

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                         BEN & JERRY'S HOMEMADE, INC.

                          1997 FORM 10-K ANNUAL REPORT

                                Table of Contents

                                                                           Page

Item 1.    Business...........................................................1

Item 2.    Properties........................................................15

Item 3.    Legal Proceedings.................................................15

Item 4.    Submission of Matters to Vote of Security Holders.................16

Item 5.    Market for Registrant's Common Equity and Related
           Stockholder Matters...............................................17

Item 6.    Selected Financial Data...........................................18

Item 7.    Management's Discussion and Analysis of Financial
           Condition and Results of Operations...............................19

Item 8.    Financial Statements and Supplementary Data.......................26

Item 9.    Changes in and Disagreements with Accountants
           on Accounting and Financial Disclosure............................26

Item 10.   Directors and Executive Officers of the Company...................27

Item 11.   Executive Compensation............................................30

Item 12.   Security Ownership of Certain Beneficial Owners
           and Management....................................................32

Item 13.   Certain Relationships and Related Transactions....................34

Item 14.   Exhibits, Financial Statements, and Financial
           Statement Schedules, and Reports on Form 8-K......................37


<PAGE>



Item 1.  Business

Introduction

Ben & Jerry's  Homemade,  Inc.  ("Ben & Jerry's" or the  "Company") is a leading
manufacturer of super premium ice cream,  frozen yogurt and sorbet in unique and
regular flavors.  The Company also manufactures ice cream novelty products.  The
Company  uses  natural  ingredients  in its  products.  The  Company  embraces a
philosophy that manifests  itself in these  attributes:  being real and "down to
earth",  being humorous and having fun, being  non-traditional  and  alternative
and, at times, activists around our progressive values.

The Company's  products are currently  distributed  throughout the United States
primarily through  independent  distributors.  However,  the Company's marketing
resources are  concentrated on certain "target  markets"  including New England,
New York, the Mid-Atlantic region,  Florida,  Texas, the West Coast and selected
other  major  markets,  including  the  Midwest ( defined  for this  purpose  as
Chicago, Illinois, Minnesota, Wisconsin and Michigan) and Denver areas. In 1997,
approximately 80% of the sales of the Company's packaged pints were attributable
to these target  markets.  The Company's  products are also available in certain
"non-target"  markets in the United  States and in the United  Kingdom,  France,
Israel,  Canada,  the Netherlands and Belgium and commencing in 1998, Japan. The
Company currently markets flavors of its ice cream,  frozen yogurt and sorbet in
packaged  pints,  for sale  primarily in  supermarkets,  other  grocery  stores,
convenience  stores and other  retail  food  outlets and in bulk,  primarily  to
restaurants and Ben & Jerry's franchised "scoop shops."

The  Company  began  active  operations  in May 1978,  when Ben  Cohen,  now the
Company's Chairperson, and Jerry Greenfield, now the Company's Vice Chairperson,
opened a retail store in a renovated  gas station in  Burlington,  Vermont.  The
Company   believes   that  it  has   maintained  a  reputation   for   producing
gourmet-quality,  natural ice cream and for sponsoring or creating light-hearted
promotions  that foster an image as an independent  socially  conscious  Vermont
company.

The Board of  Directors  of the  Company  has since  1988  formalized  its basic
business  philosophy  by  adopting a three part  "mission  statement"  for Ben &
Jerry's.  The statement includes a "product  mission," to "make,  distribute and
sell the finest  quality  all-natural  ice cream";  an  "economic  mission,"  to
"operate  the  Company  on a sound  financial  basis...increasing  value for our
shareholders  and creating career  opportunities  and financial  rewards for our
employees";  and a "social  mission,"  to  "operate  the  Company  in a way that
actively  recognizes  the central role that  business  plays in the structure of
society by initiating


<PAGE>



innovative  ways to improve  the  quality of life of a broad  community:  local,
national  and  international.  Underlying  the  mission  of Ben & Jerry's is the
determination to seek new and creative ways of addressing all three parts, while
holding a deep  respect for  individuals  inside and outside the Company and for
the  communities  of which  they are a part."  Since 1988 the  Company's  Annual
Report  to  Stockholders  has  contained  a  "social  report"  on the  Company's
performance  during the year. The Company's social mission has always been about
more than philanthropy, product donations and community relations. Ben & Jerry's
has strived to integrate  into its day to day  business  decisions a concern for
the community and to seek ways to lead with progressive values.

The Company makes cash  contributions  equal to 7 1/2% of its pretax  profits to
philanthropy through The Ben & Jerry's Foundation (the "Foundation"),  Community
Action Teams, which are employee led groups from each of its five Vermont sites,
and through corporate grants.  Excluded from the 7 1/2% are contributions out of
a portion of the proceeds of incidental operations, not directly relating to Ben
& Jerry's core business of the manufacturing and selling of Ben & Jerry's frozen
desserts, such as a portion of the admission fees for plant tours, and excluding
corporate sponsorships that have as one of their purposes the furtherance of Ben
& Jerry's  marketing  goals.  For 1997,  the 7 1/2%  amounted  to  approximately
$510,000.  The amount of the Company's cash contribution is subject to review by
the Board of Directors  from time to time in light of the Company's  cash needs,
its  operating  results,  existing  conditions in the industry and other factors
deemed relevant by the Board. See "The Ben & Jerry's Foundation."

In some  instances  where the Company pays  royalties  for the licensed use of a
flavor  name,  the  licensor  donates  all or a portion  of these  royalties  to
charitable organizations.  For example, in 1997, the Company launched Phish Food
(TM) ice cream and paid the Vermont-based band Phish $159,000 in royalties.  The
band  has   established   a  Foundation  to  donate  all  of  its  royalties  to
environmental causes in the Lake Champlain Region of Vermont.

Ben & Jerry's  maintains a special tie to the Vermont  community in which it had
its  origins.  The  Company  donates  product  to public  events  and  community
celebrations  in the Vermont area.  Each county in Vermont is covered by a Ben &
Jerry's Community Action Team. Also, the Company,  acting as an agent, transfers
funds to charitable  organizations  throughout  Vermont derived from the sale of
product to participating Vermont retail grocers.

Ben & Jerry's has,  through the years,  taken actions intended to strengthen the
Company's  ability to remain an  independent,  Vermont-based  company focused on
carrying out its three part  corporate  mission.  Ben & Jerry's  believes  these
actions are in the best  interests of the Company,  its  stockholders,employees,
suppliers,  customers and the Vermont community.  See "Anti-Takeover  Effects of
Class  B  Common  Stock,  Class  A  Preferred  Stock  and  Classified  Board  of
Directors".

In 1991 the Company decided to pay not less than a certain minimum price for its
dairy  ingredients,  other  than  yogurt  cultures,  to bring the price up to an
amount based upon the average price for dairy products in certain prior periods.
This  commitment  is part of an effort to foster  the  supply of  Vermont  dairy
products  and  thereby  also seek to maintain  the  long-term  viability  of the
Company's  source of supply of its  principal  dairy  ingredients,  against  the
marketplace background of a


<PAGE>



continuing trend of decreasing family dairy farms in Vermont.  In early 1994 the
Company's  agreement  with the St.  Albans  Cooperative  Creamery was amended to
include,  as a condition for payment of the premium,  an assurance  from the St.
Albans  Cooperative  Creamery  that the milk and cream  purchased by the Company
will not come from cows that have been treated with  Recombinant  Bovine  Growth
Hormone ("rBGH"), a synthetic growth hormone approved by the FDA.

In December  1997,  the St. Albans'  Cooperative  Creamery's  board of directors
approved  a motion to allow for  controlled  use of rBGH by a limited  amount of
member  farms  beginning  July 1,  1998.  The Co-op has  assured us that it will
continue to provide Ben & Jerry's with an rBGH-free  dairy  supply.  The Company
will continue to offer a premium to Co-op member farms that do not use rBGH. 

In 1997 the Company settled its litigation against the State of Illinois,  which
cleared  the way for the Company  and other  dairy  processors  who so desire to
label their  product as being from cows not  treated  with rBGH,  an  artificial
growth hormone.

In 1992, the Company became a signatory to the CERES  Principals  adopted by the
Community  for  Environmentally  Responsible  Economies.  The  CERES  Principles
establish an environmental ethic with criteria by which investors and others can
assess  the  environmental  performance  of  companies.  Ben & Jerry's is also a
member of Businesses for Social Responsibility, Inc. ("BSR"), an organization in
San Francisco,  California  which  promotes a concept of business  profitability
that includes  environmental  responsibility and social equity. Ben & Jerry's is
also a member of the Social  Venture  Network and Vermont  Businesses for Social
Responsibility.

The Super Premium Ice Cream, Frozen Yogurt and Sorbet Market

The packaged ice cream industry includes economy, regular, premium, premium plus
and super premium products.  Super premium ice cream is generally  characterized
by a greater richness and density than other kinds of ice cream.

This  higher  quality  ice cream  generally  costs more than other  kinds and is
usually marketed by emphasizing  quality,  flavor  selection,  texture and brand
image. Other types of ice cream are largely marketed on the basis of price.

Super premium ice cream,  super premium frozen yogurt and, more recently,  super
premium sorbet have become an important part of the frozen dessert industry.  In
response to the demand for lower fat, lower  cholesterol  products,  the Company
introduced  its own super  premium  low fat frozen  yogurt in 1992,  and non-fat
frozen yogurt in 1995. In February 1996, the Company introduced


<PAGE>



lactose-free and  cholesterol-free  sorbet. In 1997, Ben & Jerry's  introduced a
new line of low fat ice cream.

The Company believes,  based on information  provided by Information  Resources,
Inc., a software and marketing  information services company ("IRI"), that total
annual U.S. sales in  supermarkets  at retail prices  (defined as grocery stores
with annual revenues of at least $2 million) of super premium ice cream,  frozen
yogurt,  and sorbet were  approximately $428 million in 1997 compared with about
$438 million in 1996. All of the information in this paragraph is taken from IRI
data.

Ben & Jerry's Super Premium Ice Cream, Frozen Yogurt and Sorbet

Ben &  Jerry's  ice  cream has a high  level of  butterfat  and low level of air
incorporation  during the freezing  process.  The approximate fat content is 15%
(excluding  add-ins).  The  approximate  overrun (a measurement of the volume of
air) is 20%.  These  physical  attributes  give the ice cream the rich taste and
dense,  creamy  texture that  characterizes  super  premium ice creams.  The fat
content of the ice cream is derived  primarily  from the butterfat in the cream,
and  secondarily  from egg yolks.  The ice cream mix consists of cream,  cane or
beet sugar, non-fat milk solids, egg yolks, and natural stabilizers.

Ben &  Jerry's  low fat  frozen  yogurt is a high  quality  frozen  yogurt  with
approximately 2% fat (excluding add-ins) and approximately 20% overrun.  The fat
content  of  frozen  yogurt  comes  from the  cream  used in the base  mix.  The
Company's  non-fat frozen yogurt has  approximately 0% fat and approximately 40%
overrun.  All our frozen yogurt  products are  sweetened  with pure cane or beet
sugar  and corn  syrup.  The  Company  purchases  cultured  yogurt  from  yogurt
manufacturers who use Vermont dairy ingredients.  Cultured yogurt is used in the
manufacturing of our frozen yogurt dessert products.

Ben & Jerry's  fruit  sorbets are a fat free frozen  dessert  with an overrun of
approximately  20%. The chocolate sorbet is a low fat product with approximately
2% fat (from the cocoa and chocolate  liquor).  All sorbets are  sweetened  with
pure cane or beet sugar and corn syrup. The water used to manufacture  sorbet is
Vermont Pure(TM) Spring Water.

In 1997, Ben & Jerry's introduced a line of low fat ice cream flavors. These low
fat ice creams  offer high  quality,  all natural  ingredients  with less than 3
grams of fat. The product line offers  exciting flavor  combinations,  chunks of
candy, and swirls of variegates with extraordinary flavor.

All Ben & Jerry's frozen  desserts are made of the finest  quality  ingredients.
Its ingredients  contain no preservatives or artificial  components  (except the
flavoring  component  in one of the  candies  that we  purchase).  To date,  the
Company has not


<PAGE>



experienced  any  difficulty  in obtaining  the dairy  products used to make its
frozen desserts.  The various  flavorings,  add-ins,  and variegates are readily
available from multiple suppliers throughout the country.

All the  Company's  plants  include mix  batching  facilities  which allow Ben &
Jerry's  to  manufacture  its own  dessert  mixes.  Ben & Jerry's  designed  and
modified special machinery to mix large chunks of cookies,  candies,  fruits and
nuts  into our  frozen  desserts.  The  Company  has also  designed  proprietary
processes for swirling variegates (dessert sauces) into its finished products.

The Company also makes ice cream  novelty  products,  including a variety of ice
cream bars such as Cherry Garcia(R),  Cookie Dough,  Phish Stick(TM) , Dilbert's
World(TM)-Totally Nuts(TM) and Peanut Butter & Jelly(TM).

In 1997,  the  Company  entered  into a license  agreement  with Paul Newman and
Newman's Own to manufacture and market a line of Premium Plus ice cream products
under the brand name "Newman's Own".  These products will be manufactured at the
Company's manufacturing facilities in Vermont.

Ben & Jerry's other license agreements include licenses from the estate of Jerry
Garcia  formerly of the Grateful  Dead rock group with respect to the  Company's
Cherry Garcia(R) flavor;  political cartoonist Garry Trudeau and Universal Press
Syndicate  with respect to the  Company's  Doonesberry(TM)  flavor of the sorbet
line  of   products;   Wavy  Gravy  for  the  flavor  Wavy  Gravy;   with  Phish
Merchandising,  Inc.  with  respect  to Phish  Food(TM),  a flavor  launched  in
February  of 1997;  and  from  United  Feature  Syndicate,  Inc.  for use of the
trademark Dilbert for the flavor Dilbert's World(TM)-Totally Nuts(TM) introduced
in 1998.

Manufacturing

The Company manufactures Ben & Jerry's super premium ice cream and frozen yogurt
pints at its  Waterbury,  Vermont  plant.  The Company  generally  operates  its
Waterbury  plant 2 shifts a day,  five or six days per week  depending on demand
requirements.  In the fourth  quarter of 1997, the Company  temporarily  stopped
production  at this  site to begin an  upgrade  of the  production  lines.  This
project  was  completed  in  early  1998.  In  1997,  the  Company  manufactured
approximately 3.9 million gallons at this facility.

The Company's Springfield, Vermont plant is used for the production of ice cream
novelties,  ice cream,  frozen yogurt,  low fat ice cream and sorbet packaged in
bulk, pints, quarts and half gallons.  In 1997 the plant produced  approximately
1.1 million


<PAGE>



dozen  novelties,  2.2  million  gallons  of bulk ice cream,  frozen  yogurt and
sorbet,  packaged pints and quarts. In 1997, the Company generally  operated the
Springfield  plant five to six days per week, with one or two production  shifts
depending on the season.

The Company  manufactures  Ben & Jerry's super premium ice cream,  frozen yogurt
and sorbet in packaged  pints at its St.  Albans,  Vermont  plant which in March
1995,  started  manufacturing  ice cream on one line using a temporary  nitrogen
tunnel  hardening  system.  A second line began  operation in December 1995. The
Company added a third  manufacturing line to the plant and began using this line
for  production  in 1996.  This  line was also  used in 1997 to meet  peak  pint
production requirements and is currently being outfitted to produce ice cream in
single serve packaging starting in 1998. In 1997, the plant produced 7.6 million
gallons of packaged pints. The Company  generally  operated St. Albans plant two
shifts a day for five to six days per week depending on demand requirements.

Markets and Customers

The  Company  markets  packaged  pints,  quarts and novelty  products  primarily
through supermarkets,  other grocery stores, convenience stores and other retail
food  outlets.  The  Company  markets ice cream,  frozen  yogurt and sorbet in 2
1/2-gallon bulk containers  primarily  through  franchised (and 2 Company-owned)
Ben & Jerry's "scoop shops" and through restaurants.

Ben & Jerry's  products are  distributed  primarily  through  Dreyer's Grand Ice
Cream,  Inc.  ("Dreyer's")  and through  other  independent  regional  ice cream
distributors.  With some exceptions,  only one distributor is appointed for each
territory  for  supermarkets.  In  most  areas,  sub-distributors  are  used  to
distribute  to  the  smaller   classes  of  trade.   Company  trucks  and  other
distributors distribute products that are sold in Vermont and upstate New York.

Ben & Jerry's has a  distribution  agreement  with Dreyer's under which Dreyer's
acts as the master  distributor  (with  exclusivity,  in  general,  for sales to
supermarkets  and  similar  accounts)  of Ben & Jerry's  products in most of the
Company's  markets  outside of New England,  upstate New York and  Pennsylvania.
Dreyer's  markets its own premium  ice cream under both the  Dreyer's  and Edy's
brand  names,  as well as,  premium  plus ice cream  under  the  brand  names of
Starbucks  (a product  produced  under a joint  venture  between  Starbucks  and
Dreyer's Grand Ice Cream) and Portofino,  and certain frozen dessert products of
other companies. Dreyer's does not produce or market any other super premium ice
cream or frozen  yogurt (other than  novelties),  and in the event that Dreyer's
were to distribute another super premium ice cream, or frozen yogurt in any part
of its territory,  Dreyer's would lose the contractual exclusivity granted to it
as


<PAGE>



a Ben & Jerry's  distributor  under the  agreement.  The agreement also contains
certain  additional  provisions  specific to the greater  metropolitan  New York
market,  including  special  limitations  on the  ability  of  either  party  to
terminate  the  agreement  with respect to the New York market prior to December
31, 1998. Net sales to Dreyer's  accounted for  approximately 57% and 55% of the
Company's net sales for 1997 and 1996, respectively.

In the event that Dreyer's were to terminate the agreement  without  cause,  the
agreement provides for a twelve month notice period (subject to reduction by the
Company) and specified  minimum  purchase  requirements  by Dreyer's  during the
notice  period.  In addition,  the agreement  provides for  termination by Ben &
Jerry's  without cause for a twelve month notice period (subject to reduction by
the Company and Dreyer's under certain conditions) and specified minimum selling
obligations  to Dreyer's  during the notice period.  The agreement  provides for
termination  by Ben &  Jerry's  or  Dreyer's  on short  notice  for  cause.  The
agreement also contains certain  provisions for termination by one party (at its
election) upon a change in control (as defined) of the other, in which event the
terminated  party  experiencing  the change in control has a minimum purchase or
sale obligation,  as the case may be, for a specified additional period and also
must make a $20 million  termination  payment (adjusted by the CPI index) to the
other party. In addition,  the agreement states that in the event that Dreyer's,
directly or indirectly introduces, acquires, or distributes in the United States
another  super  premium  product (as  defined),  the Company may  terminate  the
agreement  and  Dreyer's  must make a $20  million  termination  payment  to the
Company.  The common stock of Dreyer's is publicly traded. In April 1994, Nestle
USA, Inc. (a U.S. subsidiary of a large international  conglomerate)  acquired a
significant minority equity position in Dreyer's. Dreyer's reported net sales of
$970 Million in 1997. (See also "Competition")

The  relationship  between the Company and Dreyer's  commenced in 1987,  and the
distribution  agreement has been amended  several times since then.  The Company
and Dreyer's  regularly  engage in  discussions  regarding ways to improve their
long-term  relationship to their mutual  benefit.  Any changes which are made in
the arrangement may have certain beneficial or adverse consequences, the effects
of which cannot be foreseen by the Company.

While the Company  believes that its  relationships  with Dreyer's and its other
distributors  generally have been satisfactory and that these relationships have
been instrumental in the Company's growth,  the Company has at times experienced
difficulties in maintaining these  relationships to its satisfaction.  Available
distribution  alternatives are limited.  Accordingly,  there can be no assurance
that such  difficulties,  which  may be  related  to  actions  by the  Company's
competitors or by one or more of the


<PAGE>



distributors themselves (or their controlling persons), will not have a material
adverse effect on the Company's  business.  Loss of one or more of the Company's
principal distributors or termination of one or more of the related distribution
agreements could have a material adverse effect on the Company's business.

In early 1998 Dreyer's  made  overtures to Ben Cohen and Jerry  Greenfield,  the
Company's co-founders,  to obtain their support for an offer that Dreyer's would
make to acquire the Company.  These  overtures were rejected by the  co-founders
who stated: "As stockholders, each of us has always been firmly committed to the
view that Ben & Jerry's  Homemade,  Inc.  should remain an  independent  company
headquartered  in Vermont,  in a position to carry out its three-part  corporate
mission.  Accordingly,  neither  of us will  agree  to  support  or vote for the
transaction with Dreyer's."

Marketing

Ben & Jerry's  marketing  strategy is  characterized by its focus on innovative,
non-traditional  methods of promotion.  The Company emphasizes the high quality,
natural ingredients in its products,  and the "down to earth and real", humorous
and non-traditional image of its products in its packaging,  sales materials and
promotional  campaigns.  In 1997,  the  Company  utilized  additional  marketing
tactics such as radio advertising in four large markets.

The founders of the Company,  are "two real guys" still actively involved in the
Company.  The founders continue to make personal appearances on TV, radio and at
select marketing events.

As the  Company  has  become a  significant  force in the super  premium  frozen
dessert category,  its marketing  emphasis has shifted from portraying itself as
the small "underdog" firm to a Company-wide focus on community involvement,  its
status  as  a  socially  responsible  business,   and  continuing  to  introduce
innovative,  high  quality  products.  In the  past,  the  Company  has  created
innovative  products  and  business  approaches  that  tend to  generate  unpaid
newspaper, magazine, radio and TV news coverage.

During 1997,  the Company  created and  produced  Ben & Jerry's "One World,  One
Heart"  Festival in Vermont.  The Company also  sponsored the Ben & Jerry's Folk
Festival in Newport, Rhode Island. These events,  attended by over 50,000 people
in  outdoor  public  areas and  accompanied  by ice cream  sampling  and  social
activism,  built customer loyalty and support for the Company's  products in the
future.

Ben & Jerry's  continues to conduct  guided tours of its facility in  Waterbury,
Vermont. In 1997, approximately 300,000 people visited the plant, making it (the
Company believes) the single most popular tourist attraction in the State.


<PAGE>





In 1997, the Company  introduced a new flavor,  Phish Food(TM),  under a license
arrangement  with the  Vermont-based  band  Phish.  The  Phish  Food(TM)  launch
included a video news release and a benefit concert held in Burlington, Vermont.
The  launch  successfully  garnered  public  relations  exposure  and  generated
significant  consumer interest in the flavor.  The band Phish donates all of its
royalties to a Foundation  whose mission is to promote  environmental  causes in
the Lake Champlain region.

The Company also  introduced low fat ice cream in 1997  responding to consumers'
interest  in high  quality,  low fat  products.  The low fat ice  cream  flavors
continue to incorporate  chunks and swirls in the ice cream consistent with many
of the flavors for which Ben & Jerry's is known.

Franchise Program

As of December 27, 1997,  there were 135 North  American  franchise  scoop shops
compared to 137 scoop shops and satellites for the year ended December 28, 1996.
At December 27,  1997,  there were 3 Company  owned scoop shops in Vermont.  The
franchise scoop shops are located throughout the United States. There are also 9
Ben &  Jerry's  franchise  scoop  shops in  Israel,  2 in  Canada,  and 3 in the
Netherlands.  In 1998,  the Company plans to open 3 Company owned scoop shops in
Paris, France.

New scoop shops are opened under existing Development Agreements,  and under new
Single Store Agreements.  Development Agreements require a franchisee to develop
a particular number of units annually according to the terms of their Agreement.
Partnershops(R)  are arrangements  that permit  non-profit  organizations to own
scoop shops that serve as an  employment  resource and  potentially  a source of
revenue for the non-profit  groups.  The Company waives the normal franchise fee
of $30,000.  In addition  the Company  provides  expertise  in the  start-up and
operation of the Partnershops(R).

The Company has assorted franchise concepts that include  traditional shops in a
variety  of  settings  as well  as five  Partnershops(R)  -  shops  operated  by
non-profit  organizations.  Franchise Agreements generally have initial terms of
five to ten  years.  Ben &  Jerry's  Franchise  scoop  shops  sell Ben & Jerry's
proprietary  and  non-proprietary  approved  items for  resale to the public and
include Ben & Jerry's ice cream, frozen yogurt, sorbet, private label hot fudge,
baked goods and toppings.  The menu items also include coffee  beverages,  fruit
smoothies, ice cream cakes, novelties and gift items.


<PAGE>








International

The Company  regularly  investigates the  possibilities of entering new markets.
Ben & Jerry's ice cream  products are now  distributed  nationally in the United
Kingdom and Israel and are available in parts of Ireland,  France,  Canada,  the
Netherlands and Belgium.

In 1992, the Company  repurchased the Canadian rights to Ben & Jerry's  products
that it had  previously  licensed  in 1987.  In 1987,  the  Company  granted  an
exclusive license to manufacture and sell Ben & Jerry's ice cream in Israel.

In 1997, the Company signed an Importation  and Marketing  Agreement with one of
the largest food retailers in Japan for sale through  Japanese  retail stores of
Ben & Jerry's  products  manufactured  in Vermont in a special size. The Company
plans a test market and product  launch in 1998. In 1997,  the Company  signed a
letter of intent with Royal Sporting House PTE, Ltd., a significant  distributor
and retailer headquartered in Singapore, for a license to distribute and sell in
all channels of distribution,  including  licensed Ben & Jerry's scoop shops and
products  purchased  from Ben &  Jerry's  for  resale  to  retail  outlets.  The
agreement covers  Singapore,  Malaysia,  Indonesia and the United Arab Emirates.
The parties intend that the arrangement will be finalized with respect to one or
more of these countries in 1998.

Competition

The super  premium  ice  cream,  frozen  yogurt and  sorbet  business  is highly
competitive, and with the distinction between the super premium category and the
"adjoining"  premium and premium plus  categories  less marked than in the past.
The  Company's  principal  competitor is The  Haagen-Dazs  Company,  Inc.  Other
significant frozen dessert competitors are Dannon,  Columbo,  Healthy Choice and
Starbucks.  Haagen-Dazs,  an  industry  leader  in the super  premium  ice cream
market,  is owned by The  Pillsbury  Company,  which in turn is owned by  Diageo
(previously  known  as Grand  Metropolitan  PLC),  a  British  food  and  liquor
conglomerate.   Diageo  is  a  large,   diversified   company   with   resources
significantly  greater than the  Company's,  and  Haagen-Dazs  has a significant
share of the markets that the Company has entered in recent  years.  Haagen-Dazs
has also entered  substantially more foreign markets than the Company (including
certain  markets in Europe and the Pacific Rim).  Haagen-Dazs  and certain other
competitors  also  market  flavors  using  pieces  of  cookies  and  candies  as
ingredients.

In the ice cream novelty segment,  the Company competes with several  well-known
brands, including Haagen-Dazs and Dove Bars, manufactured by a division of Mars,
Inc.  Both of these other brands have  achieved far larger shares of the novelty
market than the Company.


<PAGE>





During  1997,  the premium  category  again  experienced  increased  promotional
activity driven by the national  competition  between  Dreyer's Grand Ice Cream,
Inc.,  the  Company's  principal  distributor,  and Breyer's Ice Cream (owned by
Unilever,  a large  international  food  company).  In accordance  with Dreyer's
strategic  five  year plan to  accelerate  the  sales of their  branded  premium
products  Dreyer's has  increased its consumer  marketing  efforts and continued
expansion of its distribution  system into additional U.S. markets. In addition,
Dreyer's has two premium plus products sold under the  Starbuck's  and Portofino
brands.  In April 1998, Ben & Jerry's will be entering the premium plus category
for the first time with the  introduction  of  "Newman's  Own" line of ice cream
products.

As a result of the various  developments noted in this section on "Competition",
Dreyer's and the Company are viewed as competitors.

There are a number of other super premium  brands,  including  some regional ice
cream  companies and some new entries.  Increased  competition and the increased
consumer  demand for new lower fat, lower  cholesterol  products like low fat or
non-fat frozen yogurt, low fat ice cream and sorbet, combined with limited shelf
space within  supermarkets,  may have, in general,  made market entry harder and
has already  forced some brands out of some  markets.  The ability to  introduce
innovative  new  flavors  and low fat  offerings  on a periodic  basis is also a
significant  competitive  factor.  The Company  expects  strong  competition  to
continue,  including price/promotional  competition and competition for adequate
distribution  and limited  shelf  space  within the frozen  dessert  category in
supermarkets and other food retail outlets.

Seasonality

The ice cream,  frozen yogurt and frozen dessert industry generally  experiences
the highest  volume during the spring and summer months and the lowest volume in
the winter months.

Regulation

The Company is subject to regulation by various governmental agencies, including
the United  States Food and Drug  Administration  and the Vermont  Department of
Agriculture.  It must also obtain  licenses  from the states where Ben & Jerry's
products are sold. The criteria for labeling  low-fat/low-cholesterol  and other
health-oriented  foods  was  revised  in 1994,  and in some  respects  made more
stringent,  by the FDA. The Company,  like other companies in the food industry,
made  changes  in its  labeling  in  response  to  these  regulations  and is in
compliance.  The Company cannot predict the impact of possible  further  changes
that it may be required to make in response to  legislation,  rules or inquiries
made from time to time by governmental agencies. FDA


<PAGE>



regulations  may, in certain  instances,  affect the ability of the Company,  as
well as others in the  frozen  desserts  industry,  to  develop  and  market new
products.  Nevertheless,  the Company  does not believe  these  legislative  and
administrative  rules  and  regulations  will have a  significant  impact on its
operations.

In connection with the operation of all its plants, the Company must comply with
the Federal  and  Vermont  environmental  laws and  regulations  relating to air
quality,  waste  management,  and other  related land use  matters.  The Company
maintains wastewater  discharge permits for all of its manufacturing  locations.
The Waterbury  plant  pre-treats  production  effluent prior to discharge to the
municipal treatment facility. The Company believes that it is in compliance with
all of the required operational permits relating to environmental regulations.

Trademarks

The  name  Ben  &  Jerry's(R),  Vermont's  Finest(TM),  Partnershops(R),  Chunky
Monkey(R),  Chubby Hubby(R),  Dastardly Mash(R),  New York Super Fudge Chunk(R),
Peace  Pops(R),  Hunka Hunka  Burning  Fudge(TM),  Cool  Britannia(TM),  Totally
Nuts(TM),   Coffee,  Coffee  BuzzBuzzBuzz!(TM)  and  World's  Best(TM)  are  all
trademarks  of the  Company.  Cherry  Garcia(R),  Phish  Food(TM),  Wavy  Gravy,
Doonesberry(TM)  and Holy Cannoli(R),  which are also Ben & Jerry's  proprietary
flavor names, and are licensed to the Company.

Employees

At December 28, 1997,  Ben & Jerry's  employed 736 people  including  full time,
part time and temporary  employees.  This  represents a 4% increase from the 708
people employed by the Company at December 28, 1996.

The Ben & Jerry's Foundation

In 1985,  Ben Cohen,  Co-founder  of the Company,  contributed  a portion of the
equity of the Company which he then owned to The Ben & Jerry's Foundation, Inc.,
a charitable  organization under Section 501(c)(3) of the Internal Revenue Code,
in order to enable the Foundation to sell such equity in 1985 and invest the net
proceeds  (approximately  $598,000) in  income-producing  securities to generate
funds for future charitable grants. The Foundation,  with its employee-led grant
making committee, under supervision of the Foundation's directors,  provides the
principal  means for carrying out the  Company's  charitable  cash giving policy
across the nation. The Foundation  continues to target its grants to small grass
roots social change organizations.

In October 1985,  pursuant to stockholder  authorization,  the Company issued to
the Foundation all of the 900 authorized shares


<PAGE>



of Class A Preferred  Stock.  The Class A Preferred Stock gives the Foundation a
special  class  voting  right to act with  respect to certain  mergers and other
Business  Combinations  (as defined in the Company's  charter).  The issuance of
Preferred  Stock  was  designed  to  perpetuate  the  relationship  between  the
Foundation  and the Company and to assist the  Company in its  determination  to
remain an independent business headquartered in Vermont.

Anti-Takeover  Effects  of Class B Common  Stock,  Class A  Preferred  Stock and
Classified Board of Directors.

The holders of Class A Common Stock are entitled to one vote for each share held
on all matters  voted on by  stockholders,  including the election of directors.
The  holders of Class B Common  Stock are  entitled  to ten votes for each share
held in the election of directors and on all other  matters.  The Class B Common
Stock is generally nontransferable, and there is no trading market for the Class
B Common  Stock.  The Class B Common  Stock is freely  convertible  into Class A
Common  Stock  on  a  share-for-share  basis  and  transferable   thereafter.  A
stockholder  who does not wish to  complete  the prior  conversion  process  may
effect a sale by simply  delivering the  certificate  for such shares of Class B
Common  Stock to a broker,  properly  endorsed.  The broker may then present the
certificate to the Company's  Transfer Agent which, if the transfer is otherwise
in good  order,  will issue to the  purchaser  a  certificate  for the number of
shares of Class A Common Stock thereby sold.

The Company has been advised that Mr. Ben Cohen  (Chairperson  and a director of
the  Company),  Mr. Jerry  Greenfield  (Vice  Chairperson  and a director of the
Company)  and Mr. Jeff  Furman (a  director  and  formerly a  consultant  to the
Company) (collectively, the "Principal Stockholders") presently intend to retain
substantial  numbers  of  shares  of  Class  B  Common  Stock.  As a  result  of
conversions by "public" stockholders of Class B Common Stock, in order to enable
their  sales  of  such  securities,  the  Class  B  Common  Stock  is  now  held
disproportionately   by  Company  insiders,   including  the  above-named  three
directors who are  Principal  Stockholders.  See "Security  Ownership of Certain
Beneficial  Owners and  Management." As of March 6, 1998,  these three principal
individual  stockholders  held shares  representing  45% of the aggregate voting
power in  elections  of  directors  and  various  other  matters  and 17% of the
aggregate common equity  outstanding,  permitting  them, as a practical  matter,
generally to decide elections of directors and various other questions submitted
to a vote of the Company's  stockholders even though they might sell substantial
portions of their Class A Common Stock.

The Board of Directors,  without further stockholder approval, may authorize the
issuance of additional authorized but unissued shares of Class B Common Stock in
the  future  and  sell  shares  of Class B Common  Stock  held in the  Company's
treasury;


<PAGE>




In 1985, Ben Cohen, one of the Company's  co-founders,  contributed a portion of
the equity in the Company  which he then owned to The Ben & Jerry's  Foundation,
Inc. The current directors of the Foundation,  Messrs. Greenfield and Furman and
Ms.  Bankowski are also  directors of the Company.  The Class A Preferred  Stock
gives  the  Foundation  a class  voting  right to act with  respect  to  certain
Business  Combinations (as defined in the Company's charter).  The 1985 issuance
of the Class A Preferred Stock to the Foundation  effectively  limits the voting
rights that  holders of the Class A Common Stock and Class B Common  Stock,  the
owners of virtually all of the equity in the Company,  would otherwise have with
respect  to  Business  Combinations  (as  defined).  This may have the effect of
limiting such common stockholders' participation in certain transactions such as
mergers,  other Business Combinations (as defined) and tender offers, whether or
not such transactions might be favored by such common stockholders.

At the 1997 Annual Meeting the shareholders approved amendments to the Company's
Articles of Association to (a) classify the Board into three classes,  as nearly
as equal as possible,  so that each director (after a transitional  period) will
serve for three years,  with one class of directors being elected each year; (b)
provide that directors may be removed only for cause and with the approval of at
least  two-thirds  of the votes  cast on the  matter  by all of the  outstanding
shares  of  capital  stock of the  Company  entitled  to vote  generally  in the
election of  directors;  (c)  provide  that any  vacancy  resulting  from such a
removal may be filled by  two-thirds of the  directors  then in office;  and (d)
increase the  stockholder  vote  required to alter,  amend,  repeal or adopt any
provision inconsistent with these amendments approved by stockholders in 1997 to
at least  two-thirds  of the votes cast on the matter by all of the  outstanding
shares  of  capital  stock of the  Company  entitled  to vote  generally  in the
elections of directors, voting together.

The Company  believes the amendments  reduce the possibility  that a third party
could effect a change,  including a tender offer or a sudden or surprise  change
in the composition of the Company's  Board of Directors,  without the support of
the incumbent Board and accordingly that adoption of the amendments strengthened
Ben & Jerry's ability to remain an independent, Vermont-based company focused on
carrying out its three part corporate  mission,  which Ben & Jerry's believes is
in the best interest of the Company,  its  stockholders,  employees,  suppliers,
customers and the Vermont community.

The Class B Common Stock,  the Class A Preferred Stock and the Classified  Board
of Directors may be deemed to be "anti-takeover" provisions in that the Board of
Directors  believes the existence of these securities and the 1997 amendments to
the Articles of Association  will make it difficult for a third party to acquire
control of the Company on terms opposed by the holders of the


<PAGE>



Class B Common Stock,  including primarily the Principal  Stockholders,  and the
Foundation or for incumbent management and the Board of Directors to be removed.
See also "Risk Factors" in Item 7 of this Report.

Item 2.  Properties

The Company  owns three  production  facilities.  Ben & Jerry's owns a 42.5 acre
site in  Waterbury,  Vermont  on which it  operates a 46,000  square-foot  plant
producing ice cream and frozen yogurt in packaged  pints.  The Company owns a 12
acre site in  Springfield,  Vermont on which it  operates  a 48,000  square-foot
production  facility.  The  Springfield  plant is used for the production of ice
cream  novelties,  bulk ice cream and frozen yogurt and at times  packaged pints
and quarts.

The  Company's  property,  plant and equipment at its  production  facilities in
Waterbury and Springfield are subject to various liens securing a portion of the
Company's long-term debt.

In 1991,  the Company  entered into a  twenty-five  year lease with an option to
purchase  17.1  acres  of land in  Rockingham,  Vermont  on  which  the  Company
constructed and operates a 45,000 square-foot central distribution facility.

The Company owns a 42 acres site in St.  Albans,  Vermont on which it operates a
92,000 square foot manufacturing facility. In February 1996, the Company entered
into a ten year lease agreement for approximately  69,000  square-feet of office
and warehousing space in South Burlington, Vermont where the Company's executive
offices and administrative departments are located.

The Company also leases space for its retail ice cream parlors in Burlington and
Montpelier,  Vermont.  The Company owns three  single-family  houses,  which are
situated on land adjacent to its manufacturing facility it Waterbury, used for a
day-care center, employee training and other purposes.

The Company  believes that all of its facilities are well maintained and in good
repair.




Item 3.  Legal Proceedings

On December 14, 1995, the Company was served with a class action complaint filed
in federal court in  Burlington,  Vermont.  The  complaint,  captioned  Henry G.
Jakobe,  Jr. v. Ben & Jerry's Inc., et al.,  United  States  District  Court (D.
Vermont)  Case No.  1-95-CV-373,  was  filed by a Ben & Jerry's  shareholder  on
behalf of himself and purportedly on behalf of all other Ben & Jerry's


<PAGE>



shareholders  who  purchased  the common stock of the Company  during the period
from March 25, 1994  through  December  19,  1994.  Plaintiff  alleges  that the
Company  violated  the  federal  securities  laws by  making,  in  1994,  untrue
statements  of material  facts and omitting to state  material  facts  primarily
concerning  the  Company's  construction  and start-up of its new  manufacturing
facility in St. Albans,  Vermont. Also named as defendants in the Complaint were
certain present and former officers and directors of the Company. On October 31,
1996 the Court dismissed all but one of Plaintiff's claims.

On July 1, 1997,  the  Company  entered  into a  Stipulation  and  Agreement  of
Settlement with the Plaintiff  Class. On September 4, 1997, the Court entered an
Order   approving  the   Stipulation   and  Agreement  of  Settlement.   Despite
Management's  continued  belief that the remaining claim in Plaintiffs' suit was
without merit, it was determined  that the costs  associated with defending this
lawsuit  through its  conclusion  at trial would be greater than the  negotiated
settlement amount (a portion of which was reimbursed by the Company's  insurance
carrier).  Therefore,  management concluded that settling this matter was in the
best interest of the Company and its shareholders.

The Company is subject to certain  litigation and claims in the ordinary  course
of  business  which  management  believes  are  not  material  to the  Company's
business.

Item 4.  Submission of Matters to Vote of Security Holders

No matters were  submitted to a vote of security  holders of the Company  during
the fourth quarter of 1997.



<PAGE>



                                                      PART II

Item 5.  Market for Registrant's Common Equity and Related
         Stockholder Matters

The  Company's  Class A Common  Stock is traded on the  NASDAQ  National  Market
System under the symbol  BJICA.  The  following  table sets forth for the period
December 31, 1995 through March 6, 1998 the high and low closing sales prices of
the Company's Class A Common Stock for the periods indicated.
                                            
                                                  High           Low
                                                  ----           ---
1996
- ----

         First Quarter......................    $ 17 1/4       $ 13
         Second Quarter.....................      19 1/2         14
         Third Quarter......................      17 3/4         12 1/4
         Fourth Quarter.....................      14 3/4         10 7/8

1997
- ----

         First Quarter......................    $ 14 3/8       $ 10 7/8
         Second Quarter.....................      14 1/2         11
         Third Quarter......................      14 1/2         12
         Fourth Quarter.....................      17             12 1/4
1998
- ----

         First Quarter (through March 6,1998)   $ 18 7/16      $ 14

The Class B Common Stock is generally non-transferable,  and there is no trading
market for the Class B Common Stock. However, the Class B Common Stock is freely
convertible  into  Class  A  Common  Stock  on  a  share-for-share   basis,  and
transferable  thereafter.  A stockholder who does not wish to complete the prior
conversion  process may effect a sale by simply  delivering the  certificate for
such shares of Class B Stock to a broker, properly endorsed. The broker may then
present the  certificate to the Company's  Transfer Agent which, if the transfer
is otherwise in good order,  will issue to the purchaser a  certificate  for the
number of shares of Class A Stock thereby sold.

As of March 6, 1998 there were 10,612 holders of record of the Company's Class A
Common Stock and 2,135 holders of record of the Company's Class B Common Stock.



<PAGE>



Item 6.  Selected Financial Data

The following table contains  selected  financial  information for the Company's
fiscal years 1993 through 1997.

                                       (In thousands except per share data)
Summary of Operations:
<TABLE>
<CAPTION>

                                                       Fiscal Year
                                                       -----------
                                      1997        1996        1995        1994       1993
                                      ----        ----        ----        ----       ----
                         
<S>                              <C>         <C>         <C>         <C>         <C>     
Net sales                        $ 174,206   $ 167,155   $ 155,333   $ 148,802   $140,328
Cost of sales                      114,284     115,212     109,125     109,760    100,210
Gross profit                        59,922      51,943      46,208      39,042     40,118
Selling, general
   and administrative
   expenses                         53,520      45,531      36,362      36,253     28,270
Asset write-down                                                         6,779
Other income
 (expense)--net                       (118)        (77)       (441)        228        197
Income(loss) before
       Income taxes                  6,284       6,335       9,405      (3,762)    12,045
Income taxes
(benefit)                            2,388       2,409       3,457      (1,893)     4,844
Net income(loss)                     3,896       3,926       5,948      (1,869)     7,201
Net income(loss) per
Share - diluted(1)               $    0.53   $    0.54   $    0.82   $   (0.26)  $   1.01
Shares outstanding
 - diluted(1)                        7,334       7,230       7,222       7,148      7,138

Balance Sheet Data:
                                                       Fiscal Year
                                                       -----------
                                      1997        1996        1995        1994       1993
                                      ----        ----        ----        ----       ----
                                 
Working capital                  $  51,412   $  50,055   $  51,023   $  37,456   $ 29,292
Total assets                       146,471     136,665     131,074     120,296    106,361
Long-term debt                      25,676      31,087      31,977      32,419     18,002
Stockholders'equity(2)              86,919      82,685      78,531      72,502     74,262

</TABLE>





(1) All earnings per share amounts have been  restated to comply with  Statement
of Financial Accounting Standards No. 128, Earnings per Share.

(2) No cash  dividends  have been declared or paid by the Company on its capital
stock since the Company's organization. The Company intends to reinvest earnings
for use in its business and to finance future growth. Accordingly,  the Board of
Directors  does not anticipate  declaring any cash dividends in the  foreseeable
future.





<PAGE>



Item 7.          Management's Discussion and Analysis of Financial
                 Condition and Results of Operations

Results of Operations

The  following  table shows certain items as a percentage of net sales which are
included in the Company's Statement of Operations.

<TABLE>
<CAPTION>
                                                                     Annual Increase(Decrease)
                                    Percentage of Net Sales            1997     1996     1995
                                           Fiscal Year             Compared Compared Compared
                                  1997      1996      1995          to 1996  to 1995  to 1994
                                  ----      ----      ----          -------  -------  -------
<S>                              <C>       <C>       <C>               <C>      <C>      <C> 
Net sales............            100.0%    100.0%    100.0%            4.2%     7.6%     4.4%
Cost of sales........             65.6      68.9      70.2            (0.8)     5.6     (0.6)
                                  ----      ----      ----             ---      ---      ---
Gross profit.........             34.4      31.1      29.8            15.4     12.4     18.4
Selling, general                                                                      
     and administrative                                                               
     expense...........           30.7      27.2      23.4            17.5     25.2      0.3
Other income                                                                          
     (expenses)........           (0.1)      0.1      (0.4)           53.2    (82.5)  (293.4)
                                   ---       ---       ---            ----     ----    -----
Income(loss)before                                                                    
     income taxes......            3.6       3.8       6.0            (0.8)   (32.6)   350.0
Income taxes(benefit)              1.4       1.5       2.2            (0.9)   (30.3)   282.6
                                   ---       ---       ---             ---     ----    -----
Net income(loss).....              2.2%      2.3%      3.8%           (0.8)%  (34.0)%  418.2%
                                   ===       ===       ===            =====   ======   =====
</TABLE>


Net Sales                                                                       

Net sales in 1997  increased  4.2% to $174  million  from $167  million  in 1996
primarily due to price  increases of  approximately  3% for pints that went into
effect in August 1996 and April 1997.  Pint volume  increased  0.7%  compared to
1996.Net sales of 2 1/2 gallon bulk containers had a modest increase in 1997.

Pint sales  represented  approximately 84% of total net sales in 1997 and 85% of
total net sales in 1996,  and 1995.  Net sales of 2 1/2 gallon  bulk  containers
represented  approximately  8% of total  net  sales in 1997 and 7% of total  net
sales in 1996 and 1995. Net sales of novelties accounted for approximately 6% of
total net sales in 1997,  1996,  and 1995.  Net sales from the Company's  retail
stores represented 2% of total net sales in 1997 and 1996, and 1995.

Net sales in 1996 increased 7.6% to $167 million from $155 million in 1995. Pint
volume increased 2.6% compared to 1995. This volume increase was combined with a
3.6% price  increase of pints that went into effect in August 1996.  This volume
increase in pints was  primarily due to the  Company's  introduction  of its new
line of sorbets in February  1996.  Net sales of both  novelties and 21/2 gallon
bulk containers had increases of 10.9% and 8.3% respectively in 1996.


<PAGE>










Cost of Sales

Cost of sales in 1997  decreased  approximately  $900,000  or 0.8% over the same
period in 1996 and overall gross profit as a percentage  of net sales  increased
from 31.1% in 1996 to 34.4% in 1997.  The higher gross profit as a percentage of
net sales in 1997 is a result of higher selling prices instituted in August 1996
and April 1997,  improved  operating  efficiencies  and decreases in certain raw
material commodity prices.

The Company  experienced a modest decrease in dairy commodity prices during 1997
compared to 1996. Dairy costs started to increase in the summer and fall of 1996
and continued into the first half of 1997. In response to higher dairy commodity
costs,  the Company  instituted  a price  increase of  approximately  3% for its
packaged pint products  effective in April 1997.  Though dairy commodity  prices
were lower in the third quarter of 1997 as compared to the comparable quarter in
the prior year, they began to escalate in the latter half of the fourth quarter.
If dairy commodity prices remain at higher levels, there is the possibility that
these  costs will not be passed on to  consumers  which will  negatively  impact
future gross profit margins. See the Risk Factors below.

Cost of sales in 1996 increased approximately $6.1 million or 5.6% over the same
period in 1995 and overall gross profit as a percentage  of net sales  increased
from 29.8% in 1995 to 31.1% in 1996.  The higher gross profit as a percentage of
net sales in 1996 is due to the price increase effective in August 1996 combined
with improved inventory management and production efficiencies, as compared with
1995.  The impact of increased  dairy raw material  costs was offset by improved
manufacturing  expenses.  In addition,  the improved  gross margin  reflects the
impact of the termination of the manufacturing agreement between the Company and
Edy's Grand Ice Cream, a subsidiary of Dreyer's Grand Ice Cream. This production
was transferred to the Company's  manufacturing  facility in St. Albans, Vermont
in  the  third  quarter  of  1995.  Approximately  16%  of  the  packaged  pints
manufactured by the Company in 1995 were produced by Edy's.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased 17.5% to $53.5 million in
1997 from $45.5  million in 1996 and  increased as a percentage  of net sales to
30.7% in 1997 from 27.2% in 1996.  This increase  primarily  reflects  increased
marketing  and sales  expenses  and  includes  national  radio  advertising  and
increased trade promotions to support the Company's brand both  domestically and
in Europe. This increase also reflects royalty expense of approximately $500,000
which was previously reflected in other income (expense) in the prior year.


<PAGE>





Selling, general and administrative expenses increased 25.2% to $45.5 million in
1996 from $36.4  million in 1995 and  increased as a percentage  of net sales to
27.2% in 1996 from 23.4% in 1995.  This increase  primarily  reflects  increased
marketing  and sales  spending for the launch of the new "Sorbet" line which was
introduced in February 1996, international market penetration costs and expenses
primarily in the production planning and inventory management areas.

Other Income (Expense)

Interest income increased from $1.7 million in 1996 to $1.9 million in 1997. The
increase  in  interest  income  was due to a  higher  average  invested  balance
throughout 1997. Interest expense in 1997 remained level with 1996. Other income
(expense)  decreased  in 1997 from other income of $243,000 in the prior year to
other  expense of  $64,000  in 1997.  This is  primarily  due to the  receipt of
insurance  settlement  proceeds of  approximately  $884,000  in 1996,  offset by
reclassification  of royalty  expense to  selling,  general  and  administrative
expenses in 1997. This reclassification  resulted in a decrease in other expense
of approximately $500,000

Interest  income in 1996 remained level with 1995.  Interest  expense  increased
$0.5 million in 1996  compared to 1995.  This  increase was due primarily to the
capitalization of a portion of interest in the prior year as part of the cost of
the plant in St.  Albans,  Vermont  before the plant  became  operational.  This
increase  in interest  expense was more than offset by net  proceeds of $884,000
from an insurance claim settlement related to inventory damaged in 1995.

Income Taxes

The  Company's  effective  income tax rate in 1997  remained  level with 1996 at
38.0%.  The Company's rate had increased from 36.8% in 1995,  reflecting  higher
state income taxes and lower  income tax credits  partially  offset by increased
tax-exempt  interest.  Management  expects 1998's  effective  income tax rate to
decrease to approximately 36.0% due to higher income tax credits and lower state
taxes.

Net Income

As a result of the  foregoing,  net  income  for the full year of 1997  remained
level with 1996 at $3.9 million, compared to $5.9 million in 1995. However, 1997
quarterly  results for the third and fourth  quarters were above the  comparable
quarters  in 1996.  Net  income  as a  percentage  of net sales was 2.2% in 1997
compared to 2.3% in 1996 and 3.8% in 1995.
<PAGE>


Seasonality

The Company typically experiences more demand for its products during the summer
than during the winter.

Inflation

Inflation has not had a material effect on the Company's  business to date, with
the exception of dairy raw material commodity costs. See the Risk Factors below.
Management  believes  that the effects of  inflation  and  changing  prices were
successfully  managed in 1997,  with both margins and earnings  being  protected
through  a  combination  of  pricing  adjustments,  cost  control  programs  and
productivity gains.

Liquidity and Capital Resources

As of  December  27,  1997  the  Company  had  $47.3  million  of cash  and cash
equivalents,  an increase of $11.2  million  since  December 28, 1996.  Net cash
provided by operations in 1997 was  approximately  $17.6 million.  Approximately
$5.2  million  was used for net  additions  to  property,  plant and  equipment,
primarily for equipment  upgrades at all  manufacturing  facilities and computer
related expenditures.

Inventories  decreased  from $15.4 million at December 1996, to $11.1 million at
December 27, 1997. The decrease in inventories  resulted from planned  inventory
reductions in 1997.  Accounts  receivable  increased $4.0 million since December
28, 1996 to $12.7 million from $8.7 million at December 28, 1996.  This increase
in  accounts  receivable  is due to the  timing  of  sales in  December  of 1996
compared to December 1997.

The Company  anticipates  capital  expenditures  in 1998 of  approximately  $9.0
million.  These projected capital  expenditures relate to equipment upgrades and
enhancements at the Company's manufacturing  facilities,  research & development
equipment,   computer   related   expenditures  and  acquisition  and  leasehold
improvement  costs  related to three scoop shop  locations  in Paris,  France in
1998.

During 1997 the Company  repurchased  77,500  shares of its Class A Common Stock
for approximately  $988,000 pursuant to the repurchase  program announced May 8,
1997  primarily  for use in  connection  with stock option awards under the 1995
Equity Incentive Plan.

The Company's short and long-term debt includes $30 million aggregate  principal
amount  of  Senior  Notes  issued  in 1993  and  1994,  which  are  held in cash
equivalents pending their use in the business. The first principal payment of $5
million is due in September 1998.

The Company has two line of credit agreements,  for an aggregate of $20 million,
with The First National Bank of Boston and Key


<PAGE>



Bank of Vermont. These unsecured agreements provide for borrowings from time to
time, and unless further  extended,  expire  September 29, 1998 and December 29,
1998,  respectively.  The agreements  specify interest at either the banks' Base
Rate or the Eurodollar  rate plus a maximum of 1.25%. As of March 27, 1998 there
have been no borrowings under these lines of credit. Management intends to renew
these line of credit agreements.

Management believes that internally  generated  funds,cash and cash equivalents,
and  equipment  lease  financing  and/or  borrowings  under  the  Company's  two
unsecured  bank lines of credit will be adequate to meet  anticipated  operating
and capital requirements. 

Year 2000

The Company  has  instituted  a  Company-wide  program to prepare  its  computer
systems for the year 2000. A comprehensive  evaluation of the impact of the Year
2000 issue on both the Company's infrastructure and its interface with suppliers
and  customers  is  expected to be  completed  in the latter part of fiscal year
1998. The Company expects the remediation  program to be completed by the middle
of 1999.  Based on a  preliminary  assessment,  the Company  expects  that these
costs, which primarily include redeployment of existing internal resources, will
not be  material.  The  Company  will  expense the costs of  modifying  existing
systems and  capitalize  the  replacement  of  software  that is not "Year 2000"
compliant.  There  can be no  guarantee,  however,  that  the  systems  of other
entities with which the Company's  systems interface also will be converted on a
timely basis or that any failure to convert by another  entity would not have an
adverse effect on the Company's systems.

Forward-Looking Statements

This  section,  as well as other  portions of this  document,  includes  certain
forward-looking  statements about the Company's business and new products, sales
and expenses,  effective tax rate and  operating  and capital  requirements.  In
addition,  forward-looking  statements  may be included in various other Company
documents to be issued in the future and in various oral  statements  by Company
representatives  to security  analysts and investors from time to time. Any such
statements  are subject to risks that could cause the actual results or needs to
vary  materially.  These  risks are  discussed  below in "Risk  Factors" in this
document.

Risk Factors

Dependence on Independent  Ice Cream  Distributors.  The Company is dependent on
maintaining  satisfactory  relationships with independent ice cream distributors
that now generally act as the Company's exclusive or master distributor in their
assigned territories. While the Company believes its relationships with


<PAGE>



Dreyer's and its other  distributors  generally have been  satisfactory and have
been instrumental in the Company's growth,  the Company has at times experienced
difficulty in maintaining  such  relationships  to its  satisfaction.  Available
distribution  alternatives are limited.  Accordingly,  there can be no assurance
that difficulties in maintaining  relationships with distributors,  which may be
related  to  actions  by the  Company's  competitors  or by one or  more  of the
Company's distributors  themselves (or their controlling persons), will not have
a material adverse effect on the Company's business.  The loss of one or more of
the  Company's  principal  distributors  or  termination  of one or  more of the
related  distribution  agreements  could have a material  adverse  effect on the
Company's business. In early 1998 Dreyer's made overtures to Ben Cohen and Jerry
Greenfield, the Company's co-founders, to obtain their support for an offer that
Dreyer's would make to acquire the Company. These overtures were rejected by the
co-founders. See "Business - Markets and Customers."

Growth in sales and earnings.  In 1997, net sales of the Company  increased 4.2%
to $174 million from $167 million in 1996.  Pint volume  increased 0.7% compared
to 1996. The super premium ice cream, frozen yogurt and sorbet industry category
sales decreased 2.3% in 1997 as compared to 1996.  Given these overall  domestic
super premium industry trends, the successful introduction of innovative flavors
on a periodic basis has become increasingly important to any sales growth by the
Company.  Accordingly,  the  future  degree of market  acceptance  of any of the
Company's new products,  which will be accompanied by promotional  expenditures,
is likely to have an important impact on the Company's 1998 and future financial
results.  See "Management's  Discussion and Analysis of Financial Conditions and
Results of Operations."

Competitive  Environment.  The super  premium  frozen  dessert  market is highly
competitive with the distinctions  between the super premium  category,  and the
"adjoining"  premium and premium plus  categories  less marked than in the past.
And, as noted above, the ability to successfully introduce innovative flavors on
a  periodic  basis  that  are  accepted  by  the  marketplace  is a  significant
competitive factor. In addition,  the Company's principal competitors are large,
diversified  companies with resources  significantly greater than the Company's.
The Company expects strong  competition to continue,  including  competition for
adequate distribution and competition for the limited shelf space for the frozen
dessert   category  in   supermarkets   and  other  retail  food  outlets.   See
"Business-Competition" and "Business-The Super Premium Frozen Dessert Market."

Increased Cost of Raw Materials: Management believes that the trend of increased
dairy  ingredient  commodity  costs may continue and it is possible that at some
future date both gross  margins and  earnings  may not be  protected  by pricing
adjustments, cost control programs and productivity gains.


<PAGE>





Reliance  on a limited  number of Key  Personnel.  The success of the Company is
significantly  dependent  on the  services  of Perry Odak,  the Chief  Executive
Officer and a limited  number of executive  managers  working under Mr. Odak, as
well as certain  continued  services of Ben Cohen,  the Chairperson of the Board
and  co-founder  of the Company;  and Jerry  Greenfield,  Vice  Chairperson  and
co-founder  of the Company.  Loss of the services of any of these  persons could
have a material  adverse  effect on the Company's  business.  See "Directors and
Executive Officers of the Company."

The  Company's  Social  Mission.  The  Company's  basic  business  philosophy is
embodied in a three-part "mission  statement," which includes a "social mission"
to "operate the Company in a way that actively  recognizes the central role that
business  plays in the  structure of society by  initiating  innovative  ways to
improve  the  quality  of  life  of  a  broad  community:  local,  national  and
international.  Underlying the mission of Ben & Jerry's is the  determination to
seek new and creative ways of addressing  all three parts,  while holding a deep
respect for  individuals  inside and outside the Company and for the communities
of which they are a part."  The  Company  believes  that  implementation  of its
social  mission,  which is  integrated  into the  Company's  business,  has been
beneficial  to the  Company's  overall  financial  performance.  However,  it is
possible  that at some  future  date the amount of the  Company's  energies  and
resources  devoted  to its  social  mission  could  have some  material  adverse
financial effect. See "Introduction" and "Business-Marketing."

International.  The Company's  principal  competitors  have  substantial  market
shares in various  countries outside the United States,  principally  Europe and
Japan. The Company sells product in Canada, the United Kingdom, Ireland, France,
the Netherlands and Belgium and will start selling in Japan in 1998. The Company
also has licensing agreements in Israel,  signed in 1987, and a licensing letter
of intent  relating  to  Singapore,  Malaysia,  Indonesia  and the  United  Arab
Emirates,  signed in 1997.  The  Company is  investigating  the  possibility  of
further  international  expansion.  However,  there can be no assurance that the
Company  will  be  successful  in  entering   (directly  or  indirectly  through
licensing),  on a long-term  profitable basis, such international  markets as it
selects.

Control of the Company.  The Company has two classes of common stock - the Class
A Common  Stock,  entitled to one vote per share,  and the Class B Common  Stock
(authorized in 1987), entitled,  except to the extent otherwise provided by law,
to ten  votes per  share.  Ben  Cohen,  Jerry  Greenfield,  and  Jeffrey  Furman
(collectively, the "Principal Stockholders") hold shares representing 45% of the
aggregate  voting  power  in  elections  for  directors,  permitting  them  as a
practical  matter to elect all  members of the Board of  Directors  and  thereby
effectively  control the  business,  policies  and  management  of the  Company.
Because of their  significant  holdings of Class B Common  Stock,  the Principal
Stockholders  may  continue to exercise  this  control even if they were to sell
substantial portions of their Class A Common Stock.


<PAGE>



 See "Security Ownership of Certain Beneficial Owners and Management."

In addition, the Company issued all of the authorized Class A Preferred Stock to
the Foundation in 1985. All current directors of the Foundation are directors of
the  Company.  The Class A Preferred  Stock gives the  Foundation a class voting
right to act with respect to certain  Business  Combinations  (as defined in the
Company's  charter) and  significantly  limits the voting rights that holders of
the Class A Common Stock and Class B Common  Stock,  the owners of virtually all
of the equity in the Company, would otherwise have with respect to such Business
Combinations. See "Business- The Ben & Jerry's Foundation."

While  the Board of  Directors  believes  that the Class B Common  Stock and the
Class A  Preferred  Stock are  important  elements  in keeping  Ben & Jerry's an
independent, Vermont-based business focused on its three-part corporate mission,
the Class B Common  Stock and the  Class A  Preferred  Stock may be deemed to be
"anti-takeover" provisions in that the Board of Directors believes the existence
of these  securities will make it difficult for a third party to acquire control
of the  Company  on terms  opposed by the  holders of the Class B Common  Stock,
including  primarily  the  Principal  Stockholders,  or The  Foundation,  or for
incumbent management and the Board of Directors to be removed. In addition,  the
1997  amendments to the Company's  Articles of Association to classify the Board
of Directors  and to add certain other related  provisions  (see  "Anti-Takeover
Effects of Class B Common Stock,  Class A Common Stock,  Class A Preferred Stock
and   Classified   Board  of   Directors"  in  Item  1)  may  be  deemed  to  be
"anti-takeover"  provisions  in that the Board of Directors  believes that these
amendments  will make it difficult  for a third party to acquire  control of the
Company on terms opposed by the holders of the Class B Common  Stock,  including
primarily  the  Principal  Stockholders  and the  Foundation,  or for  incumbent
management and the Board of Directors to be removed.

Item 8.  Financial Statements and Supplementary Data

The response to this Item is in Item 14(a)of this Report.

Item 9.          Changes in and Disagreements with Accountants
                         on Accounting and Financial Disclosure

Not applicable.




<PAGE>



                                    PART III

Item 10.  Directors and Executive Officers of the Company

Directors and Executive Officers

The directors and executive officers of the Company are as follows:
Name                             Age                     Office
- ----                             ---                     ------
Ben Cohen............            46      Chairperson and Director
Perry Odak...........            52      Chief Executive Officer, President
                                         and Director
Jerry Greenfield.....            46      Vice Chairperson and Director 
Elizabeth Bankowski..            50      Director and Director of Social
                                         Mission
Pierre Ferrari.......            47      Director
Jeffrey Furman.......            54      Director
Jennifer Henderson...            44      Director
Frederick A. Miller..            51      Director
Henry Morgan.........            72      Director
Andrew S. Patti......            57      Director
Lawrence Benders.....            41      Chief Marketing Officer
Bruce Bowman..........           45      Senior Director of Operations
Angelo Pezzani.......            56      Senior Director of Business Development
Frances Rathke.......            37      Chief Financial Officer
                                         and Secretary

The Board of Directors has an Audit Committee on which Directors Ferrari, Morgan
and Patti  (Chairperson)  serve;  a  Compensation  Committee on which  Directors
Henderson,  Miller, and Morgan  (Chairperson)  serve; a Social  Mission/Worklife
Committee on which Directors  Bankowski,  Cohen,  Ferrari,  Furman,  Greenfield,
Henderson  and Miller  (Chairperson)  serve;  an  Executive  Committee  on which
Directors Cohen, Greenfield, Miller, Morgan, Odak and Patti (Chairperson) serve;
and a Nominating  Committee on which Directors  Bankowski,  Cohen (Chairperson),
Ferrari, Greenfield and Odak serve.

Elizabeth  Bankowski has served as Director of Social Mission  Development since
December  1991.  Ms.  Bankowski  has been a director of the Company  since 1990.
Additionally,  Ms.  Bankowski  is  Secretary  and  director of The Ben & Jerry's
Foundation, Inc.

Ben Cohen,  a founder of the Company,  has served as Chairperson of the Board of
Directors  since February 1989. From January 1, 1991 through January 29, 1995 he
was the Chief Executive Officer of the Company. Mr. Cohen has been a director of
the Company  since 1977.  Mr. Cohen is a director of Blue Fish  Clothing,  Inc.,
Community Products,  Inc., Social Venture Network and GreenPeace  International.
In 1997,  Community  Products Inc. filed for protection  under Chapter 11 of the
United State Bankruptcy Code.


<PAGE>





Pierre  Ferrari has served as a director of the Company since June 1997. In 1997
Mr. Ferrari became President of Lang International, a marketing consulting firm.
From 1994 to 1997 Mr. Ferrari was the Special Assistant to the President and CEO
of Care, the World's  largest private relief and  development  agency.  Prior to
1994, Mr. Ferrari held various senior level marketing positions at The Coca-Cola
Company.

Jeffrey Furman has served as a director of the Company since 1982. Mr. Furman is
Treasurer  and director of The Ben & Jerry's  Foundation,  Inc.  From March 1991
through December 1996, Mr. Furman was a consultant to the Company.

Jerry  Greenfield,  a founder of the  Company,  has served as director  and Vice
Chairperson  of the  Board of  Directors  since  1990.  Mr.  Greenfield  is also
President and director of The Ben & Jerry's Foundation, Inc.

Jennifer  Henderson has served as a director of the Company since June 1996. Ms.
Henderson  is  director  of  Training  at the  Center  for  Community  Change in
Washington DC and President of Strategic  Interventions,  Inc., a leadership and
management  consulting firm. 

Frederick  A. Miller has served as a director of the Company  since 1992.  Since
1985 Mr. Miller has served as President of The Kaleel Jamison  Consulting Group,
Inc., a strategic culture change and management consulting firm.

Henry Morgan has served as a director of the Company  since 1987.  Mr. Morgan is
retired Dean  Emeritus of Boston  University  School of  Management.  Mr. Morgan
serves  on  the  Board  of  Directors  of  Cambridge  Bancorporation,   Southern
Development Bancorporation and Cleveland Development Bancorporation.

Perry D.  Odak has  served  as Chief  Executive  Officer  of the  Company  since
December 31, 1996, as director of the Company  since January 1997,  and as Chief
Executive Officer and President since June 1997. From 1990 to 1996, Mr. Odak was
a principal in Odak, Pezzani & Company,  a private  management  consulting firm.
From 1994 to 1995, Mr. Odak was Chief Executive Officer of Graham Packaging.

Andrew S. Patti has served as a director  of the  Company  since June 1997.  Mr.
Patti is the Senior  Executive  and  Founder of Rianco,  LLC, a venture  capital
firm. Mr. Patti was Executive  Vice-President of Ameritech, a telecommunications
Company from September 1996 to February 1997. From 1978 until 1995 Mr. Patti was
an  executive  with The Dial  Corporation,  including  holding  the  position of
President.


<PAGE>







Other Key Executives

Lawrence  E.  Benders  joined the  Company in  October  1997 as Chief  Marketing
Officer.  Prior to joining  the  Company,  Mr.  Benders  was Vice  President  of
International  Marketing  at Coors  Brewing  Company.  From 1994  until 1996 Mr.
Benders was a marketing  executive  with Nabisco  Foods  Group.  From 1993 until
1994, Mr. Benders was a Division  Manager for American  Telephone and Telegraph.
Prior to 1993, Mr. Benders was a marketing executive with Johnson & Johnson.

Bruce  Bowman has served as Senior  Director of  Operations  since  August 1995.
Prior to joining the Company, Mr. Bowman was Senior Vice President of Operations
at Tom's Foods, Inc., a food manufacturing  company from April 1991 until August
1995.

Richard Doran joined the Company in 1997 as Senior Director of Human  Resources.
From 1987 until  joining the Company Mr. Doran was a management  consultant  and
Vice President for the Kaleel  Jamison  Consulting  Group,  a strategic  culture
change and management consulting firm.

Charles Green joined the Company in October of 1996 as Senior  Director of Sales
and Distribution. From 1993 to 1996 Mr. Green was General Manager of Dari-Farms,
the distributor of Ben & Jerry's products in the  Massachusetts  and Connecticut
areas. From 1991 to 1993, Mr. Green was Vice President of Sales for HP Hood.

Angelo Pezzani joined the Company in January 1998 as Senior Director of Business
Development. From 1995 to 1996, Mr. Pezzani was Executive Vice President of Sony
Interactive  Entertainment.  From 1989 to 1995,  Mr.  Pezzani was a principal of
Odak, Pezzani & Company, a private management consulting company.

Frances Rathke has served as Chief Financial  Officer,  Chief Accounting Officer
and Secretary of the Company since April 1990.



<PAGE>



Item 11.  Executive Compensation

Summary Compensation Table

The  following  table sets forth the cash  compensation  paid by the  Company in
Fiscal Years 1995 - 1997 as well as certain other  compensation paid, awarded or
accrued  for  those  years to the  Company's  Chief  Executive  Officer  and the
Company's  other  executive  officers  during the 1997  fiscal  year whose total
salary and bonuses  exceeded  $100,000.  Perry Odak  became the Chief  Executive
Officer on January 1, 1997.

<TABLE>
<CAPTION>


                                                                          Long-Term Compensation
                                                                       -------------------------------------------
                           Annual Compensation                            Awards            Payouts
                      --------------------------------------------------------------------------------------------
                                                             Other                      Securities                All
Name and                                                     Annual       Restricted    Underlying   LTIP         Other
Principal                                                    Compen-      Stock         Options/     Payouts      Compen-
Position                  Year     Salary       Bonus(2)     sation       Awards        SARS                      sation(3)
- -------------------------------------------------------------------------------------------------------------------------------
<S>                       <C>      <C>          <C>          <C>          <C>            <C>         <C>          <C>     
Ben Cohen(1)              1997     $183,333         --                                                            $  3,000     
Chairperson               1996     $149,664         --                                                            $  3,017
and CEO                   1995     $132,500         --                                                            $  2,195
                                                                                                                          
                                                                                                                          
Jerry Greenfield          1997     $183,333         --                                                            $  3,000
Vice Chairperson          1996     $149,664         --                                                            $  3,017
                          1995     $132,500         --                                                            $  2,195
                                                                                                                  
Perry D. Odak             1997     $300,000     $100,000                                360,000                   $ 25,000
CEO, President and        1996     $   --           --                                                                -- 
Director                  1995     $   --           --                                                                -- 
                                                                                                                     
Bruce Bowman              1997     $200,000     $ 50,000                                 27,000                   $ 4,131 
Senior Director of        1996     $169,231     $ 20,000                                 10,000                   $ 1,099 
Operations                1995     $ 55,385     $ 40,000                                 25,000                   $ 2,195 
                                                                                                                          
Frances Rathke            1997     $162,603     $ 45,000                                 30,000                   $ 3,229 
CFO  and                  1996     $145,385         --                                     --                     $ 2,928 
Secretary                 1995     $125,000     $  1,281                                 30,000                   $ 2,260 
                                                                                                                          
Charles Green             1997     $162,596     $ 40,000                                 45,000                      --   
Senior Director of        1996     $ 24,231         --                                    5,000                      --   
Sales & Distribution      1995     $   --           --                                     --                        --   
                                                                                                                          




(1) Ben Cohen was CEO prior to January 31, 1995                                                                   

(2)  "Bonus"  includes  1997  discretionary  distributions  under the  Company's
Management  Incentive  Program.  Bruce Bowman was awarded a bonus in  accordance
with his employment  contract of $40,000 in 1995 and $20,000 in 1996. Ms. Rathke
received $1,281 in 1995 under the Company's  informal and  discretionary  profit
sharing plan, under which executive officers and senior executives are no longer
eligible.

(3)  "All Other Compensation" includes Company contributions to 401(K) plans and relocation fees.

</TABLE>

<PAGE>




Option/SAR Grants in Fiscal 1997
<TABLE>
<CAPTION>

                                                                                               Potential
                                                                                              Realizable
                                                                                               Value at
                                          Percentage                                        Assumed Annual
                                           of Total                                            Rates of
                                           Options/                                           Stock Price
                                             SARS           Exercise                         Appreciation
                              Options/    Granted to           or                           for Option Term
                              SARS         Employees       Base Price    Expiration
                              Granted       in 1997        (per share)      Date               5%          10%
                             -------       -------        -----------      ----               --          ---
<S>                            <C>           <C>           <C>              <C>        <C>            <C>     
Ben Cohen                           0           0               0                 0             0              0
Jerry Greenfield                    0           0               0                 0             0              0
Perry D. Odak                 200,000       28.8%          $10.88          12/31/06    $1,368,475     $3,467,984
                              160,000       23.1%          $10.88            1/1/07    $1,094,780     $2,774,387
Bruce Bowman                   27,000        3.9%          $13.89           6/28/07      $235,854       $597,701
Charles Green                  45,000        6.5%          $13.89           6/28/07      $393,091       $996,169
Frances Rathke                 30,000        4.3%          $13.89           6/28/07      $262,060       $664,112

</TABLE>

Aggregated Option/SAR Exercises in 1997 and 1997 Year-End
Option/SAR Values

<TABLE>
<CAPTION>

                                  Shares
                                 Acquired                                                     Value of Unexercised
                                    on                    Number of Unexercised               In-The-Money Options/
                                 Exercise    Value        Options/SARS at 12/27/97            SARS at 12/27/97
                                    (#)    Realized    Exercisable    Unexercisable    Exercisable  Unexercisable
                                    ---    --------    -----------    -------------    -----------  -------------
<S>                                 <C>        <C>      <C>             <C>               <C>         <C>     
Ben Cohen                           0          0             0               0                   0           ---
Jerry Greenfield                    0          0             0               0                   0           ---
Perry Odak                          0          0        90,000         270,000            $472,500    $1,417,500
Bruce Bowman                        0          0        15,375          46,625             $15,060       $82,920
Charles Green                       0          0         1,000          49,000              $3,750      $115,800
Frances Rathke                      0          0        14,343          46,842             $46,550      $101,400

</TABLE>


Effective  January  1,  1998  Directors  who  are  not  employees  or  full-time
consultants  of the  Company  receive  an annual  retainer  fee of  $18,000,  in
addition to a $1,000 per board  meeting  attendance  fee, and  reimbursement  of
reasonable out-of-pocket expenses.

The Company  adopted the 1995  Non-Employee  Directors Plan for Stock in lieu of
Directors Cash Retainer  under which  directors may elect to be paid, in lieu of
the annual cash retainer,  shares of common stock having a fair market value (as
of the date of  payment)  equal to the  amount  of such  annual  retainer.  Four
non-employee  directors,  Henry  Morgan,  Frederick A. Miller,  Andrew Patti and
Pierre  Ferrari  each  received  936 shares of stock for the period July 1, 1997
through June of 1998 under the Plan.


<PAGE>



Item 12.         Security Ownership of Certain Beneficial Owners and management

The  following  table sets forth  certain  information  as of March 6, 1998 with
respect to the beneficial  ownership of the outstanding shares of Class A Common
Stock,  Class B Common  Stock and  Class A  Preferred  Stock by (i) all  persons
owning of record,  or  beneficially  to the knowledge of the Company,  more than
five  percent of the  outstanding  shares of any  class(ii)  each  director  and
executive officer of the Company individually,  (iii) all directors and officers
of the  Company  as a group  and (iv) The Ben &  Jerry's  Foundation,  Inc.  The
mailing  address of each of the persons  shown and of the  Foundation is c/o the
Company, 30 Community Drive, South Burlington, Vermont 05403-6828.


<PAGE>


<TABLE>

                                Amount of                   Amount of
                                Beneficial                 Beneficial                   Amount of
                               Ownership of               Ownership of                 Beneficial
                                  Class A                    Class B                  Ownership of
                               Common Stock               Common Stock               Preferred Stock
                                        Percentage                  Percentage                   Percentage
                              Number        of            Number        of            Number         of
                                of     Outstanding         of      Outstanding         of       outstanding
                              Shares    Shares (1)        Shares   Shares(2)          Shares       Shares
                              ------    ----------        ------   ---------          ------       ------
                             
<S>                           <C>              <C>       <C>           <C>               <C>          <C>      
Ben Cohen (3)                 508,173          8.0%      488,486       56.7%              --           --
Jeffrey Furman (4) (5)         17,000             *       30,300        3.5%              --           --
Jerry Greenfield (4)          130,000          2.0%       90,000       10.4%              --           --
Perry Odak (6)                152,000          2.4%           --          --              --           --
Elizabeth Bankowski (4)        16,732             *           --          --              --           --
Pierre Ferrari                  2,936             *           --          --              --           --
Jennifer Henderson                524             *           --          --              --           --
Frederick A. Miller             2,160             *           --          --              --           --
Henry Morgan                    4,160             *           --          --              --           --
Andrew Patti                      936             *           --          --              --           --
Lawrence E. Benders                 0            --           --          --              --           --
Bruce Bowman                   18,764             *           --          --              --           --
Charles Green                   1,000             *           --          --              --           --
Angelo Pezzani                 13,000             *           --          --              --           --
Frances Rathke                 25,750             *           --          --              --           --
The Capital Group             797,500         12.5%           --          --              --           --
Companies, Inc. (7)
     333 South Hope St.
     Los Angeles, CA 90071

All Officers and directors
as a group (15 persons)       893,135         14.0%      608,786       70.6%              --           --
The Ben & Jerry's
Foundation, Inc. (4)               --            --           --          --             900         100%
*      Less than 1%

</TABLE>



(1) Based on the  number of shares  of Class A Common  Stock  outstanding  as of
March 6, 1998.  Each share of Class A Common  Stock  entitles  the holder to one
vote per share.
(2) Based on the  number of shares  of Class B Common  Stock  outstanding  as of
March 6, 1998.  Each share of Class B Common  Stock  entitles  the holder to ten
votes.  
(3) Under the  regulations  and  interpretations  of the Securities and Exchange
Commission, Mr. Cohen may be deemed to be a parent of the Company.
(4)By virtue of their  positions as directors of The  Foundation,  which has the
power  to vote or  dispose  of the  Class A  Preferred  Stock,  each of  Messrs.
Greenfield,  a co-founder,  Director and Vice  Chairperson  of the Company,  and
Furman,  a  Director  of and  formerly  a  consultant  to the  Company,  and Ms.
Bankowski,  an officer and  Director of the  Company,  may be deemed,  under the
regulations and  interpretations of the Securities and Exchange  Commission,  to
own beneficially the Class A Preferred Stock.
(5) Does not include 210 shares of Class A Common  Stock and 105 shares of Class
B Common Stock owned by Mr.  Furman's wife, as to which he disclaims  beneficial
ownership under the securities laws. Includes 7,000 shares held by Mr. Furman as
trustee for others,  which are deemed  beneficially  owned by Mr.  Furman  under
rules and regulations of the Securities and Exchange Commission.
(6) Does not include 15,080 shares of Class A Common Stock beneficially owned by
Mr. Odak's wife under the rules and  regulations  of the Securities and Exchange
Commission, as to which he disclaims beneficial ownership.
(7) The Capital Group Companies,  Inc. is the parent company of Capital Research
and Management  Company,  SMALLCAP World Fund,  Inc. and Capital  Guardian Trust
Company.  As a result of the investment power and in some cases the voting power
held by the subsidiary companies,  The Capital Group Companies,  Inc., is deemed
to  "beneficially  own"  such  securities  by  virtue  of Rule  13d-3  under the
Securities Exchange Act of 1934.



<PAGE>






Item 13.  Certain Relationships and Related Transactions

Under the terms of a Severance and Non-Competition Agreement between the Company
and Mr. Furman, dated December 31, 1990, the Company continues to provide, at no
cost to Mr. Furman, family health insurance coverage under the Company's regular
employee  health  insurance  plan.  This obligation will continue until March 2,
1999.

Mr. Cohen, a Co-founder of the Company, Chairperson and director of the Company,
has entered into an Employment Agreement with the Company for an employment term
expiring on December 31, 1998 (renewable  automatically thereafter in successive
one year  periods  unless  either Mr.  Cohen or the Company  gives notice to the
other of non-renewal).  The Agreement provides for a base salary of $200,000 per
annum,  subject to increases  and bonuses at the  discretion  of the Board.  The
Agreement  provides for a covenant not to compete during the employment  term of
the  Agreement  and for a three year  period  thereafter,  in  consideration  of
payment by the  Company  (except as  otherwise  provided  in the  Agreement)  of
severance equal to the  then-current  base salary during the three-year  period.
The Agreement then provides for annual payments of $75,000 for life,  commencing
with the end of the three year  severance  period,  and for specified  insurance
benefits and contains a provision  for  contemplated  services to be provided to
the Company after the end of the term of employment and severance period.

Mr. Greenfield,  a Co-founder of the Company, Vice Chairperson,  and director of
the Company,,  has entered into an Employment  Agreement  with the Company for a
term  expiring  on December  31, 1998  (renewable  automatically  thereafter  in
successive  one year periods  unless either Mr.  Greenfield or the Company gives
notice to the other of non-renewal). The Agreement provides for a base salary of
$200,000 per annum,  subject to increases  and bonuses at the  discretion of the
Board.  The  Agreement  also  provides for a covenant not to compete  during the
employment  term of the  Agreement  and for a three year period  thereafter,  in
consideration  of payment by the Company  (except as  otherwise  provided in the
Agreement)  of  severance  equal to the  then-current  base  salary  during  the
three-year  period . The Agreement then provides for annual  payments of $75,000
for  life,  commencing  with the end of the three  year  severance  period,  for
specified  insurance  benefits and contains a  provisions  for certain  services
contemplated  to be  provided  to the  Company  after  the  end of the  term  of
employment and severance period.

Mr.  Bowman,  Senior  Director of Operations has an Employment  Agreement  dated
August 21, 1995,  expiring August 20, 1998. The Agreement provides for an annual
base salary,  which may be increased by the Board (the Board has currently fixed
such base


<PAGE>



salary at $200,000), and he is entitled to an incentive bonus, not exceeding 35%
of his base  salary  (payable  in cash and shares of Class A Common  Stock),  as
determined  by  the  Chief  Executive  Officer,   subject  to  approval  of  the
Compensation Committee.  The amount of the bonus award for 1997 was $50,000. The
Agreement  provided for stock  options of 25,000  shares of Class A Common Stock
which were granted in August,  1995.  The  Agreement  also provides for medical,
life  insurance,  401(k)plan  and other  employee  benefits,  a covenant  not to
compete during the term of the Agreement and for a two-year  period  thereafter,
and for one year's continuation of then-current base salary and annual incentive
award at the rates in effect on the date of termination of his employment by the
Company without cause.

Mr. Odak, Chief Executive  Officer,  has a three year Employment  Agreement with
the Company dated December 31, 1996. Under the terms of the Agreement,  Mr. Odak
is entitled to a base salary of $300,000 per annum,  subject to  increases  from
time to time by the  Board  of  Directors,  in its  sole  discretion.  Mr.  Odak
received, non-incentive stock options to purchase an aggregate of 360,000 shares
of Class A Common Stock of the Company exercisable at $10.88 per share, the fair
market value on the dates of grant by the Compensation Committee of the Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
at various dates specified in the Employment Agreement,  subject to acceleration
of vesting as to specified amounts in the event that certain financial goals are
achieved and the  Compensation  Committee makes certain findings with respect to
Mr. Odak's  performance in the applicable prior year, all as specified in detail
in the Employment Agreement.

The Employment Agreement may be terminated at any time by the Company for cause,
as  defined.  If  terminated  for  cause,  the  Company  shall  have no  further
obligation  to Mr.  Odak,  other  than  for  base  salary  through  the  date of
termination,  and any options that are vested shall  continue to be  exercisable
for thirty days (unless  terminated by the vote of the Compensation  Committee).
All other options terminate.

The Company may also terminate the Employment Agreement Other Than For Cause, in
which  event the Company has a  continuing  obligation  to pay Mr. Odak his base
amount at the rate in effect on the date of termination  for the monthly periods
specified  in  the  Agreement,  which  are  dependent  upon  the  date  of  such
termination.  Additionally,  the Company will  continue to  contribute,  for the
period  during  which  the base  amount  is  continued,  the cost of Mr.  Odak's
participation  (including  his  family)  in  the  Company's  group  medical  and
hospitalization  insurance  plans  and  group  life  insurance  plan.  Upon such
termination, unvested options shall become exercisable to the extent so provided
by the Agreement.


<PAGE>








Mr. Odak may  terminate  his  employment  with the Company for good  reason,  as
defined  (in the  absence  of  cause).  In the event of such  termination,  base
amount, benefits and options (including  acceleration,  period of exercisablilty
and  termination  of  options)  shall be paid or provided in the same manner and
extent as for a termination by the Company Other Than For Cause.

Mr. Odak agrees not to compete with the Company  during his period of employment
and, after  termination,  for the greater of one year or the period during which
severance payments are made.

Copies of the above  described  Agreements  have been filed as  exhibits to this
Report on Form 10-K and the above  descriptions  are qualified by the definitive
terms of the Agreements so filed as exhibits.

During the year ended  December  27,  1997,  the Company  purchased  Rain Forest
Crunch cashew-brazilnut  buttercrunch candy to be included in Ben & Jerry's Rain
Forest Crunch flavor ice cream for an aggregate  purchase price of approximately
$800,000 from  Community  Products,  Inc., a company of which Messrs.  Cohen and
Furman were the principal  stockholders  and directors.  The candy was purchased
from Community  Products,  Inc. at competitive  prices and on standard terms and
conditions.  Community  Products,  Inc. filed for protection under Chapter 11 of
the US Bankruptcy  Code in early 1997, its business was sold and the matter (and
related  litigation) is pending in US Bankruptcy Court. Ben & Jerry's located an
alternative supplier for cashew-brazilnut buttercrunch. The termination of Ben &
Jerry's relationship with Community Products, Inc. had no material effect on the
Company's business.

In 1997, the Company paid a $60,000 fee to The Kaleel Jamison  Consulting Group,
Inc. for its role in the Company's hiring of Mr. Richard Doran,  Senior Director
of Human  Resources.  Mr.  Frederick  A. Miller,  a director of the Company,  is
President of Kaleel Jamison  Consulting Group, Inc. Prior to joining the Company
Mr. Doran was an employee of Kaleel Jamison Consulting Group, Inc.

In December  1997,  the Company  advanced  $140,000 to Mr.  Lawrence E. Benders,
Chief  Marketing  Officer,  under a  non-interest  bearing  bridge  loan for the
purchase  of his home in Vermont.  In January  1998 this bridge loan was paid in
full by Mr. Benders.

During  1997,  the Company  paid  $20,000 to Mr.  Andrew  Patti for  services as
Chairman of the Executive Committee.


<PAGE>







<TABLE>

Item 14. Exhibits,  Financial Statements,  and Financial Statement Schedule, and
Reports on Form 8-K

(a)  List of financial statements and financial statement
     schedule:                                                                        Form 10-K
                                                                                      Page No.
         <S>                                                                          <C>   
     (1)  The following  consolidated  financial  statements are included in
          Item 8:

          Consolidated Balance Sheets as of December
          27,  1997  and  December  28,  1996                                          F-2 
          
          Consolidated   Statements  of
          Operations  for the years ended  December 27,  1997,  December 28,
          1996, and December 30,1995                                                   F-3

          Consolidated Statements of Stockholders'
          Equity for the years ended December 27, 1997,
          December 28, 1996 and December 30, 1995                                      F-4

          Consolidated Statements of Cash Flows for
          the years ended December 27, 1997, December 28,
          1996 and December 30, 1995                                                   F-5

          Notes to Consolidated Financial Statements                                   F-6 to
                                                                                       F-15
     (2)  The following financial statement schedule
          is included in Item 14 (d)                                                   F-16

          SCHEDULE II - Valuation and Qualifying
          Accounts

          All other  schedules for which provision is made in the applicable
          accounting  regulations of the Securities and Exchange  Commission
          are  not   required   under  the  related   instructions   or  are
          inapplicable, and therefore have been omitted.

     (3)  The following  designated exhibits are, as indicated below, either
          filed herewith or have  heretofore  been filed with the Securities
          and Exchange Commission under the Securities Act of 1933
          or the Securities Exchange Act of 1934 and are referred to
          and incorporated herein by reference to
          such filings.
</TABLE>


<PAGE>



Exhibit No.


3.1             Articles of Association, as amended, of the
                Company (filed with the Securities and Commission
                as Exhibit 3.1 and 3.1.1 to the Company's Registration
                Statement on Form-1 (File No. 33-284) and incorporated
                herein by reference).

3.1.1           Amendment to Articles of  Association on June 27, 1987 (filed as
                Exhibit 1 to the Company's Quarterly Report on Form 10-Q for the
                period   ended  June  30,  1987  and   incorporated   herein  by
                reference).

3.1.2           Amendment to Articles of Association on September 7, 1993 (filed
                as Exhibit 1 to the Company's  Quarterly Report on Form 10-Q for
                the  period  ended  June 26,  1993 and  incorporated  herein  by
                reference).

3.1.3           Amendment to Articles of Association on August 4, 1995 (filed as
                Exhibit 3.1.3 to the Company's Quarterly Report on Form 10-Q for
                the  period  ended  July 1,  1995  and  incorporated  herein  by
                reference).

3.1.4           Amendment  to  Articles  of   Association   approved   June  28,
                1997(filed herewith).

3.2             By-laws as amended  through  November 10, 1995 (filed as Exhibit
                3.2.2 to the Company's  Report on Form 10-Q for the period ended
                September 30, 1995 and incorporated herein by reference).

3.2.1           Section 2 of Article 5 of the  By-laws as amended on January 18,
                1996 (filed as Exhibit 3.2.1 to the Company's  Form 10-K for the
                year  ended  December  30,  1995  and  incorporated   herein  by
                reference).

4.1             See Exhibit 3.1.

4.2             See Exhibit 3.2

4.3             Mortgage and Security Agreement among the State of Vermont,  the
                Company and the Howard Bank,  N.A.  (filed as Exhibit 4.1 to the
                Company's  Registration  Statement on Form S-1 (file no. 33-284)
                and incorporated herein by reference).

4.4             Guaranty  by the  Company  accepted  by the Howard  Bank,  N.A.,
                Trustee,  and Marine  Midland Bank,  N.A., as amended  (filed as
                Exhibits 4.2 and 4.2.1 to the Company's  Registration  Statement
                on Form  S-1  (file  no.  33-284)  and  incorporated  herein  by
                reference),  as amended  November 20, 1987 (filed as Exhibit 4.4
                to the


<PAGE>




                Company's Registration Statement on Form S-1 (file no. 33-17516)
                and incorporated by reference),  as amended January 31 and March
                10, 1989 (filed as Exhibit 4.4 to the Company's Annual Report on
                Form 10-K for the year ended December 31, 1988 and  incorporated
                herein by reference).

4.4.1           Amendment  to item 4.4 dated July 28,  1992 (filed an Exhibit to
                the  Company's  Registration  Statement  on Form S-3  (file  no.
                33-51550) and incorporated herein
                by reference).

4.5             Loan Agreement and Amendment between the Village of
                Waterbury, Vermont and the Company (filed as Exhibit
                4.4 to the Company's Registration Statement on Form
                S-1(file no. 33-284) and incorporated herein by
                reference).

4.6             Second Mortgage and Security Agreement dated December
                11, 1984 between the Company and the Village of
                Waterbury, Vermont (filed as Exhibit 4.5 to the
                Company's Registration Statement on Form S-1 (file no.
                33-284)and incorporated herein by reference).

4.7             Grant Agreement between the Secretary of Housing and
                Urban Development and the Village of Waterbury,
                Vermont  dated  September  15, 1984 (filed as Exhibit 4.6 to the
                Company's  Registration  Statement on Form S-1 (file  no.33-284)
                and incorporated herein by reference).

4.8             Form of Class A Common Stock Certificate (filed as
                Exhibit 4.8 to the Company's Registration Statement on
                Form S-1 (file no. 33-17516) and incorporated herein
                by reference).

4.9             Form of Class B Common Stock Certificate (filed as
                Exhibit 4.9 to the Company's Registration Statement on
                Form S-1 (file no. 33-17516) and incorporated herein
                by reference).

4.11            Senior Note Agreement dated as of October 13, 1993
                between Ben & Jerry's Homemade, Inc. and The Travelers
                Insurance Company and Principal Mutual Life Insurance
                Company (filed as Exhibit 1 to the Company's Quarterly
                Report on Form 10-Q for the period ended September 25,
                1993 and incorporated herein by reference).

                The registrant agrees to furnish a copy to the Commission upon
                request of any other instrument with respect to long-term debt
                (not filed as an exhibit), none of which relates to securities
                exceeding 10% of the total assets of the registrants.


<PAGE>

10.1            Employment  Agreement  dated  as of  January  29,  1998  between
                Bennett R. Cohen and the Company (filed herewith).

10.4            Employment Agreement dated as of January 29, 1998 between Jerry
                Greenfield and the Company (filed herewith).

10.5            Settlement Agreement dated March 20, 1985 between the
                Company and Haagen-Dazs, Inc. (filed as Exhibit 10.8
                to the Company's Registration Statement on Form S-1
                (file no. 33-284) and incorporated herein by
                reference).

10.8            Distribution Agreement between the Company and
                Dreyer's Grand Ice Cream, Inc. dated January 6, 1987
                (filed as Exhibit 10.13 to the Company's Annual
                Report on Form 10-K For the year ended December 31,
                1986 and  incorporated  herein by  reference),  as amended as of
                January 20, 1989 (filed as Exhibit 10.14 to the Company's Annual
                Report on Form 10-K for the year  ended  December  31,  1988 and
                incorporated herein by reference).

10.8.1          Amendment to Item 10.8 dated August 31, 1992 (filed as Exhibit
                28.1 to the Company's Registration Statement on Form S-3 (file
                no. 33-51550) and incorporated here-in by reference).

10.8.2          Amendment  to Item 10.8 dated  April 18, 1994 filed as Exhibit 2
                to the Company's  Quarterly  Report on Form 10-Q dated March 26,
                1994 and incorporated here-in by reference).

10.9            License Agreement between the Company and Jerry Garcia and
                Grateful Dead Productions, Inc. dated July 26, 1987(filed as
                Exhibit 10.15 to the Company's Registration Statement on Form
                S-1 (file no. 33-17516) and incorporated herein by reference).

10.15           Franchise Agreement between the Company and BJ O/R, a
                California limited partnership, dated June 9, 1993
                (filed as Exhibit 2 to the Company's Quarterly Report
                on Form 10-Q for the period ended June 26, 1993 and
                incorporated herein by reference).

10.19           1986 Restricted Stock Plan (filed as Exhibit 10.19 to
                the Company's Annual Report on Form 10-K for the year
                ended December 30, 1989 and incorporated herein by
                reference).

10.20           1986 Employee Stock Purchase Plan (filed as Exhibit 4
                to the Company's Registration Statements on Form S-8
                (file nos. 33-9420 and 33-17594) and incorporated


<PAGE>




                herein by reference).

10.20.1         Amendment  to Employee  Stock  Purchase  Plan dated on August 4,
                1995 (filed as Exhibit 10.20.1 on Form 10-Q for the period ended
                July 1, 1995 and incorporated herein by reference).

10.21           1985 Stock Option Plan (filed as Exhibit 10.21 to the
                Company's Annual Report on Form 10-K for the year
                ended December 30, 1989 and incorporated herein by
                reference).

10.21.1         1994  Amendment  to 1985  Stock  Option  Plan  (filed as Exhibit
                10.21.1 to the Company's Annual Report on Form 10-K for the year
                ended December 30, 1994 and incorporated herein by reference).


10.22           Ben & Jerry's Homemade, Inc. Employees' Retirement
                Plan as amended (filed as Exhibit 10.22 to the
                Company's Annual Report on Form 10-K for the year
                ended December 30, 1989 and incorporated herein by
                reference).

10.22.1         Amendment to Item 10.22 dated  January 1, 1990 (filed as Exhibit
                10.22.1 to the Company's  Report on Form 10-K for the year ended
                December 29, 1991 and incorporated herein by reference).

10.22.2         Amendment  to Item 10.22  dated June 28,  1990 (filed as Exhibit
                10.22.2 to the Company's  Report on Form 10-K for the year ended
                December 25, 1993 and incorporated herein by reference).

10.22.3         Amendment to Item 10.22 dated  January 1, 1991 (filed as Exhibit
                10.22.3 to the Company's  Report on Form 10-K for the year ended
                December 25, 1993 and incorporated herein by reference).

10.23           1991 Restricted Stock Plan (filed as Exhibit 10.23 to
                the Company's Report on Form 10-K for the year ended
                December 25, 1993 and incorporated herein by
                reference).

10.24           Severance/Non-Competition Agreement dated as of
                December 31,1990 between Jeffrey Furman and the
                Company (filed as Exhibit 10.24 to the Company's
                Report on Form 10-K for the year ended December 25,
                1993 and incorporated herein by reference).

10.27           1992 Non-employee Directors' Restricted Stock Plan
                (filed as Exhibit 10.27 to the Company's Annual Report
                on Form 10-K for the year ended December 25, 1993 and


<PAGE>




                incorporated herein by reference).

10.29           1995 Equity Incentive Plan (filed as Exhibit 10.29 to the
                Company's Quarterly Report on Form 10-Q for the period ended
                July 1, 1995 and incorporated herein by reference).

10.30           Non-Employee Director's Plan For Stock In Lieu of
                Directors' Cash Retainer Dated August 4, 1995 (filed
                as Exhibit 10.30 to Form 10-Q quarter ended July 1,
                1995 and incorporated herein by reference).

10.31           Employment Agreement dated August 21, 1995 between the
                Company and Bruce Bowman (filed as Exhibit 10.31 to
                the Company's Form 10-K for the year ended December
                30, 1995 and incorporated herein by reference).


10.32           Lease dated February 1, 1996 between the Company and
                Technology Park Associates, Inc. (filed as Exhibit
                10.31 to the Company's Form 10-K for the year ended
                December 30, 1995 and incorporated herein by
                reference).

10.33           Employment Agreement dated December 31, 1996 between
                the Company and Perry D. Odak (filed as
                Exhibit 10.33 to the Company's Form 10-K for the year
                ended December 28, 1996 and incorporated herein by
                Reference).

10.34           Employment Agreement dated January 1, 1998 between the Company
                and Angelo M. Pezzani (filed herewith).

10.35           Employment  Agreement dated October 20, 1997 between the Company
                and Lawrence Benders (filed herewith).

10.36           Importation  and  Marketing   Agreement   between  the  Company,
                Seven-Eleven Japan Co.,  Ltd.,Tower  Enterprise  Corporation and
                ATF Co., Ltd. dated December 19, 1997 (filed herewith)




11.0            The Computation of Per Share Earnings is incorporated by
                reference from Note 10 of the Company's consolidated financial
                statements(filed herewith).

21.1            Subsidiaries of the registrant as of December 27,1997
                (filed herewith).

23.0            Consent of Ernst & Young LLP (filed herewith).

27.0            Financial Data Schedule (filed herewith).

                 (b) No Current Reports on Form 8-K were filed during the fourth
                     quarter of 1997



<PAGE>



Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the Company has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.

                          BEN & JERRY'S HOMEMADE, INC.

Dated: March 25, 1998                              By:  /s/ Frances Rathke
                                                        ------------------
                                                        Frances Rathke
                                                        Chief Financial Officer





<PAGE>



Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the  following  persons on behalf of the Company and in
the capacities and on the date indicated.

March 25, 1998                             /s/ Elizabeth Bankowski
                                           Elizabeth Bankowski
                                           Director, Director of Social Mission
                                           Development

March 25, 1998                             /s/ Bennett R. Cohen
                                           Bennett R. Cohen
                                           Director and Chairperson

March 25, 1998                             /s/Pierre Ferrari
                                           Pierre Ferrari
                                           Director

March 25, 1998                             /s/ Jeffrey Furman
                                           Jeffrey Furman
                                           Director

March 25, 1998                             /s/ Jerry Greenfield
                                           Jerry Greenfield
                                           Director and Vice Chairperson

March 25, 1998                             /s/ Jennifer Henderson
                                           Jennifer Henderson
                                           Director

March 25, 1998                             /s/ Frederick A. Miller
                                           Frederick A. Miller
                                           Director

March 25, 1998                             /s/ Henry Morgan
                                           Henry Morgan
                                           Director

March 25, 1998                             /s/Perry D. Odak
                                           Director, Principal Executive Officer
                                           And President

March 25, 1998                             /s/Andrew S. Patti
                                           Andrew S. Patti
                                           Director

March 25, 1998                             /s/ Frances Rathke
                                           Frances Rathke
                                           Principal Financial Officer and
                                           Principal Accounting Officer




<PAGE>





                           ANNUAL REPORT ON FORM 10-K

                    ITEM 8, ITEM 14(a)(1) and (2), (c) and(d)

          LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE

                                CERTAIN EXHIBITS

                          FINANCIAL STATEMENT SCHEDULE

                          YEAR ENDED DECEMBER 27, 1997

                           BEN & JERRY'S HOMEMADE INC.

                            SOUTH BURLINGTON, VERMONT


<PAGE>


                                      INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                                           AND FINANCIAL STATEMENT SCHEDULE




<TABLE>


<S>                                                                                                       <C>
Report of Independent Auditors............................................................................F-1

Consolidated Balance Sheets as of December 27, 1997 and December 28, 1996.................................F-2

Consolidated Statements of Operations for the years ended December 27, 1997,
  December 28, 1996, and December 30, 1995................................................................F-3

Consolidated Statements of Stockholders' Equity for the years ended December 27, 1997,
  December 28, 1996, and December 30, 1995................................................................F-4

Consolidated Statements of Cash Flows for the years ended December 27, 1997,
  December 28, 1996, and December 30, 1995................................................................F-5

Notes to Consolidated Financial Statements................................................................F-6 to
                                                                                                          F-15

Financial Schedule:

SCHEDULE II - Valuation and Qualifying Accounts...........................................................F-16
</TABLE>


<PAGE>




                             Report of Ernst & Young LLP, Independent Auditors


The Board of Directors and Stockholders
Ben & Jerry's Homemade, Inc.

We have audited the  accompanying  consolidated  balance sheets of Ben & Jerry's
Homemade,  Inc. as of December 27, 1997 and  December 28, 1996,  and the related
consolidated statements of operations,  stockholders' equity, and cash flows for
each of the three years in the period ended  December 27, 1997.  Our audits also
included the  financial  statement  schedule  listed in the Index at Item 14(a).
These financial  statements and schedule are the responsibility of the Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements and schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the consolidated  financial position of Ben &
Jerry's  Homemade,  Inc. at  December  27,  1997 and  December  28, 1996 and the
consolidated  results of its operations and its cash flows for each of the three
years in the period ended  December  27,  1997,  in  conformity  with  generally
accepted  accounting  principles.  Also, in our opinion,  the related  financial
statement  schedule,   when  considered  in  relation  to  the  basic  financial
statements  taken as a whole,  presents  fairly  in all  material  respects  the
information set forth therein.

                                                              ERNST & YOUNG LLP

Boston, Massachusetts
January 23, 1998


                                                  F-1


<PAGE>



Ben & Jerry's Homemade, Inc.


Consolidated Balance Sheets
(In thousands except share data)


<TABLE>
<CAPTION>

                                                                    December 27,      December 28,
                                                                     1997              1996
                                                                    -----------       -----------
<S>                                                                 <C>               <C>        
Assets
Current assets:
 Cash and cash equivalents                                          $    47,318       $    36,104
 Marketable securities                                                      481               466
 Trade accounts receivable
     (less allowance of $1,066 in 1997
     and $695 in 1996 for doubtful accounts)                             12,710             8,684
 Inventories, net                                                        11,122            15,365
 Deferred income taxes                                                    6,071             4,099
 Prepaid expenses and other current assets                                2,378             3,395
                                                                    -----------       -----------
          Total current assets                                           80,080            68,113
                                                                    -----------       -----------
Property, plant and equipment, net                                       62,724            65,104
Investments                                                               1,061             1,000
Other assets                                                              2,606             2,448
                                                                    -----------       -----------
                                                                    $   146,471       $   136,665
                                                                    ===========       ===========

Liabilities & Stockholders' Equity
Current liabilities:
 Accounts payable and accrued expenses                              $    23,266       $    17,398
 Current portion of long-term debt and
     capital lease obligations                                            5,402               660
                                                                    -----------       -----------
          Total current liabilities                                      28,668            18,058

Long-term debt and capital lease obligations                             25,676            31,087

Deferred income taxes                                                     5,208             4,835
Commitments and contingencies
Stockholders' equity:
 $1.20 noncumulative  Class A preferred stock -
     $1.00 par value,  redeemable at the  Company's option
     at $12.00 per share;  900 shares  authorized,
     issued and outstanding, aggregate preference
     on voluntary or involuntary liquidation - $9,000                         1                 1
 Class A common stock - $.033 par value; authorized
     20,000,000 shares; issued: 6,494,835 shares at
     December 27, 1997 and 6,364,733 shares at
     December 28, 1996                                                      214               210
 Class B common stock - $.033 par value; authorized
     3,000,000 shares; issued: 866,235 shares at
     December 27, 1997, and 897,664 shares at
     December 28, 1996                                                       29                29
 Additional paid-in capital                                              49,681            48,753
 Retained earnings                                                       39,086            35,190
 Cumulative translation adjustment                                         (129)            ( 118)
 Treasury stock, at cost: 124,532 Class A and 1,092 Class B
     shares at December 27, 1997 and 67,032 Class A and 1,092
     Class B shares at December 28, 1996                                 (1,963)          ( 1,380)
                                                                     ----------        ----------
          Total stockholders' equity                                     86,919            82,685
                                                                    -----------       -----------
                                                                    $   146,471       $   136,665
                                                                    ===========       ===========
                                                   See accompanying notes.
</TABLE>



                                                             F-2


<PAGE>




Ben & Jerry's Homemade, Inc.

Consolidated Statements of Operations
(In thousands except per share data)


<TABLE>
<CAPTION>

                                                                                Years Ended    
                                                             Dec. 27, 1997      Dec. 28, 1996      Dec.30, 1995
                                                             -------------      -------------      ------------
                                                                             
<S>                                                          <C>                <C>                <C>        
Net sales                                                    $   174,206        $   167,155        $   155,333
                                                                             
Cost of sales                                                    114,284            115,212            109,125
                                                             -------------      -------------      -------------
                                                                             
Gross profit                                                      59,922             51,943             46,208

Selling, general and administrative expenses                      53,520             45,531             36,362
                                                                             
                                                                             
Other income (expense):                                                      
     Interest income                                               1,938              1,676              1,681
     Interest expense                                             (1,992)            (1,996)            (1,525)
     Other                                                           (64)               243               (597)
                                                             --------------     --------------     -------------
                                                                    (118)               (77)              (441)
                                                             --------------     --------------     -------------
                                                                             
Income before income taxes                                         6,284              6,335              9,405

Income taxes                                                       2,388              2,409              3,457
                                                             -------------      --------------     -------------
                                                                             
                                                                             
Net income                                                   $     3,896        $     3,926        $     5,948
                                                             =============      =============      =============
                                                                             
Basic earnings per share                                     $      0.54        $      0.55        $      0.83
                                                                             
Diluted earnings per share                                   $      0.53        $      0.54        $      0.82
                                                                            

</TABLE>


                                                      See accompanying notes.




                                                            F-3



<PAGE>


Ben & Jerry's Homemade, Inc.

Consolidated Statements of Stockholders' Equity
(In thousands except share data)

<TABLE>
<CAPTION>




                                               Preferred
                                               Stock         Common Stock                                          
                                               -----         ------------                                          
                                                           Class A     Class B Additional            Cumulative    
                                               Par         Par         Par     Paid-in    Retained   Translation   
                                               Value       Value       Value   Capital    Earnings   Adjustment    
                                               -----       -----       -----   -------    --------   ----------    
<S>                                            <C>         <C>         <C>     <C>        <C>        <C>  
Balance at December 31, 1994                   $     1     $   208     $ 31    $48,366    $25,316    $   0
Net income (loss)                                                                           5,948
Common stock issued under stock
 purchase plan (21,599 Class A shares)                                             174
Conversion of Class B shares to Class A
 shares (18,123 shares)                                          1       (1)
Common stock issued under restricted
 stock plan (2,000 Class A shares)                                                 (19)        
Foreign currency translation adjustment                                                               (114)
                                                   ---         ---       --     ------     ------     ----
Balance at December 30, 1995                         1         209       30     48,521     31,264     (114)                         
Net income                                                                                  3,926
Common stock issued under stock
 purchase plan (15,674 Class A shares)                                             205
Conversion of Class B shares to Class A
 shares (16,661 shares)                                          1       (1)
Common stock issued under restricted
 stock plan (2,096 Class A shares)                                                  27          
Foreign currency translation adjustment                                                                 (4)         
                                                     -         ---       --     ------     ------     ----
Balance at December 28, 1996                         1         210       29     48,753     35,190     (118)                         
Net income                                                                                  3,896    
Common stock issued under stock
 purchase plan (15,406 Class A shares)                           1                 148     
Conversion of Class B shares to Class A
 shares (31,451 shares)                                          1
Common stock issued under stock and
 option plans (83,267 Class A shares)                            2                 907      
Repurchase of common stock
 (77,500 Class A shares)                          
Issuance of treasury stock for compensation
 (20,000 Class A shares)                                                          (127)       
Foreign currency translation adjustment                                                                (11)
                                               -------     -------     ----    -------    -------    ----- 
Balance at December 27, 1997                   $     1     $   214     $ 29    $49,681    $39,086    $(129)
                                               =======     =======     ====    =======    =======    ===== 
                                      

<PAGE>





                                                 Treasury Stock            
                                                 --------------        Total        
                                               Class A     Class B     Stock-    
                                                                       holders'  
                                                  Cost        Cost     Equity    
                                                  ----        ----     ------    
                                                                              
                                              

Balance at December 31, 1994                   $(1,415)    $    (5)    $ 72,502
Net income (loss)                                                         5,948
Common stock issued under stock
 purchase plan (21,599 Class A shares)                                      174
Conversion of Class B shares to Class A
 shares (18,123 shares)                    
Common stock issued under restricted
 stock plan (2,000 Class A shares)                  40                       21
Foreign currency translation adjustment                                    (114) 
                                                    --          --          ---                                                     
Balance at December 30, 1995                    (1,375)         (5)      78,531                                        
Net income                                                                3,926
Common stock issued under stock
 purchase plan (15,674 Class A shares)                                      205
Conversion of Class B shares to Class A
 shares (16,661 shares)                    
Common stock issued under restricted
 stock plan (2,096 Class A shares)                                           27
Foreign currency translation adjustment                                      (4)
                                                ------          --       ------                                  
Balance at December 28, 1996                    (1,375)         (5)      82,685                                        
Net income                                                                3,896
Common stock issued under stock
 purchase plan (15,406 Class A shares)                                      149   
Conversion of Class B shares to Class A
 shares (31,451 shares)                                                       1
Common stock issued under stock and
 option plans (83,267 Class A shares)                                       909     
Repurchase of common stock
 (77,500 Class A shares)                          (988)                    (988)           
Issuance of treasury stock for compensation
 (20,000 Class A shares)                           405                      278
Foreign currency translation adjustment                                     (11)
                                               -------     -------     --------                                    
Balance at December 27, 1997                   $(1,958)    $    (5)    $ 86,919
                                               =======     =======     ========
                                       
</TABLE>

                                                                      

                                                 See accompanying notes.

                                       F-4


<PAGE>



Ben & Jerry's Homemade, Inc.

Consolidated Statements of Cash Flows
         (In thousands)
<TABLE>
<CAPTION>

                                                                                Years Ended      
                                                             December 27,       December 28,       December 30,                     
                                                                     1997               1996               1995
                                                             ------------       ------------       ------------
<S>                                                          <C>                <C>                <C>      
Cash flows from operating activities:
     Net income                                              $     3,896        $      3,926       $    5,948
     Adjustments to reconcile net income
         to net cash provided
         by operating activities:
         Depreciation and amortization                             7,711               7,091             5,928
         Deferred income taxes                                    (1,599)                809             2,166
         Provision for doubtful accounts                             630                 408               400
         Loss on disposition of assets                               124                  10               171
         Stock compensation                                          405                                    21
         Changes in assets and liabilities:
              Accounts receivable                                 (5,318)              3,146           ( 1,009)
              Income taxes receivable/payable                      1,743                ( 89)            ( 733)
              Inventories                                          4,243             ( 2,749)              847
              Prepaid expenses                                       (64)                897             ( 563)
              Accounts payable and accrued expenses                5,868                 806             2,677
                                                             -----------        ------------       -----------
Net cash provided by operating activities                         17,639              14,255            15,853

Cash flows from investing activities:
     Additions to property, plant and equipment                   (5,236)           ( 12,333)          ( 7,532)
     Proceeds from sale of property, plant
         and equipment                                                48                 168                96
     (Increase) decrease in investments                              (76)              ( 466)            7,000
     Changes in other assets                                        (425)              ( 320)             (303)
                                                             -----------        ------------       ------------
Net cash used for investing activities                            (5,689)           ( 12,951)             (739)

Cash flows from financing activities:
     Repayments of long-term debt and
         capital leases                                             (669)               (678)             (547)
     Repurchase of common stock                                     (988)
     Net proceeds from issuance of common stock                      932                 232               174
                                                             -----------        ------------       -----------
Net cash used for financing activities                              (725)              ( 446)            ( 373)

Effect of exchange rate changes on cash                              (11)               (160)            ( 113)
                                                             -----------        ------------      ------------

Increase in cash and cash equivalents                             11,214                 698            14,628
Cash and cash equivalents at beginning of year                    36,104              35,406           20,778
                                                             -----------        ------------       ----------
Cash and cash equivalents at end of year                     $    47,318        $     36,104       $    35,406
                                                             ===========        ============       ===========

                                                          See accompanying notes.
</TABLE>


                                                        F-5


<PAGE>

Ben & Jerry's Homemade, Inc.

Notes to Consolidated Financial Statements         
Dollars in tables in thousands except share data

1. SIGNIFICANT ACCOUNTING POLICIES

Business
Ben & Jerry's  Homemade,  Inc. (the  Company)  makes and sells super premium ice
cream and other frozen dessert  products  through  distributors  and directly to
retail  outlets  primarily  located in the United  States and  selected  foreign
countries, including Company-owned and franchised ice cream parlors.

Principles of Consolidation
The consolidated  financial  statements  include the accounts of the Company and
all its wholly-owned  subsidiaries.  Intercompany accounts and transactions have
been eliminated.

Use of Estimates
The  preparation  of the  financial  statements  in  accordance  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect the amounts  reported in the financial  statements  and
accompanying notes. Actual results could differ from those estimates.

Inventories
Inventories are stated at the lower of cost or market. Cost is determined by the
first-in, first-out method.

Cash Equivalents
Cash equivalents  represent  highly liquid  investments with maturities of three
months or less at date of purchase.

Investments
Management  determines the appropriate  classification of debt securities at the
time of purchase and reevaluates such designation as of each balance sheet date.
Marketable   equity   securities   and  debt   securities   not   classified  as
held-to-maturity  are  classified  as   available-for-sale.   Available-for-sale
securities are carried at fair value, with the unrealized gains and losses,  net
of tax, reported in a separate component of shareholders'  equity. The amortized
cost of debt  securities  in this  category  is  adjusted  for  amortization  of
premiums and accretion of discounts to maturity.  Such  amortization is included
in interest  income.  Held-to-maturity  securities are stated at amortized cost,
adjusted  for  amortization  of premium and  accretion of discounts to maturity.
Such amortization is included in interest income.  Realized gains and losses and
declines  in  value  judged  to be  other-than-temporary  on  available-for-sale
securities are included in income.  The cost of securities  sold is based on the
specific  identification method. Interest and dividends on securities classified
as available-for-sale are included in interest income.

Concentration of Credit Risk
Financial  instruments,  which  potentially  subject the Company to  significant
concentration of credit risk, consist of cash and cash equivalents,  investments
and trade  accounts  receivable.  The Company  places its  investments in highly
rated financial  institutions,  obligations of the United States  Government and
investment  grade  short-term  instruments.  No  more  than  20%  of  the  total
investment  portfolio  is  invested  in any one issuer or  guarantor  other than
United States Government instruments which limits the amount of credit exposure.

The Company  sells its products  primarily to well  established  frozen  dessert
distribution or retailing companies throughout the United States and Europe. The
Company's most significant  customer,  Dreyer's Grand Ice Cream, Inc., accounted
for 57%,  55%,  and 47% of net sales in 1997,  1996 and 1995  respectively.  The
Company  performs  ongoing  credit  evaluations  of its  customers and maintains
reserves  for  potential  credit  losses.  Historically,  the  Company  has  not
experienced significant losses related to investments or trade receivables.

Property, Plant and Equipment
Property,  plant and  equipment  are  carried at cost.  Depreciation,  including
amortization  of leasehold  improvements,  is computed  using the  straight-line
method over the estimated  useful lives of the related  assets.  Amortization of
assets under  capital  leases is computed on the  straight-line  method over the
lease term and is included in depreciation expense.

Other Assets
Other assets include intangible and other noncurrent  assets.  Intangible assets
are reviewed for  impairment  based on an  assessment  of future  operations  to
ensure that they are appropriately valued.  Intangible assets are amortized on a
straight-line basis over their estimated economic lives.
                                       F-6

<PAGE>


Ben & Jerry's Homemade, Inc.

Notes to Consolidated Financial Statements         
Dollars in tables in thousands except share data

Translation of Foreign Currencies
Assets and liabilities of the Company's  foreign  operations are translated into
United  States  dollars at exchange  rates in effect on the balance  sheet date.
Income and expense items are  translated at average  exchange  rates  prevailing
during the year. Translation adjustments are accumulated as a separate component
of  stockholders'  equity.  Transaction  gains or losses are recognized as other
income or expense in the period incurred.  Translation and transaction  gains or
losses have been immaterial for all periods presented.

Foreign Currency Hedging
The Company hedges foreign currency risks by entering into forward  contracts at
the beginning of each month to hedge foreign currency denominated sales for that
month.  Realized  and  unrealized  gains  or  losses  on  contracts  that  hedge
anticipated  cash flows are  determined by  comparison  of contract  values upon
execution (realized) and at each balance sheet for open contracts  (unrealized).
Resulting  gains and losses are  recognized  at the balance  sheet date as other
income  or  expense  for the  period.  Transaction  gain  or  losses  have  been
immaterial for all periods presented.

Revenue Recognition
The Company  recognizes  revenue and the related  costs when product is shipped.
The  Company  recognizes  franchise  fees as income for  individual  stores when
services required by the franchise  agreement have been substantially  performed
and the store opens for  business.  Franchise  fees  relating to area  franchise
agreements  are  recognized  in proportion to the number of stores for which the
required services have been substantially  performed.  Franchise fees recognized
as income and included in net sales were approximately  $553,000,  $301,000, and
$166,000 in 1997, 1996 and 1995, respectively.

Advertising
Advertising  costs are  expensed as  incurred.  Advertising  expense  (excluding
cooperative  advertising with distribution  companies) amounted to approximately
$6.7 million,  $3.4 million,  and $1.1 million for the years ended  December 27,
1997, December 28, 1996, and December 30, 1995, respectively.

Income Taxes
The Company  accounts for income taxes under the liability  method in accordance
with Statement of Financial  Accounting Standards No. 109, Accounting for Income
Taxes.  Under the  liability  method,  deferred tax  liabilities  and assets are
recognized  for  the tax  consequences  of  temporary  differences  between  the
financial reporting and tax bases of assets and liabilities.

Stock Based Compensation
The Company  grants stock  options for a fixed number of shares with an exercise
price  equal  to the fair  value of the  shares  at the date of the  grant.  The
Company accounts for employee stock option grants in accordance with APB Opinion
No. 25, "Accounting for Stock Issued to Employees". Accordingly, no compensation
expense for stock option grants to employees is recognized.

Earnings Per Share
In 1997,  the Financial  Accounting  Standards  Board issued  Statement No. 128,
Earnings per Share (FAS 128).  FAS 128 replaced the  calculation  of primary and
fully  diluted  earnings  per share with basic and diluted  earnings  per share.
Unlike  primary  earnings  per share,  basic  earnings  per share  excludes  any
dilutive  effects  of  options,  warrants  or  convertible  securities.  Diluted
earnings  per share is very similar to the  previously  reported  fully  diluted
earnings per share.  All  earnings  per share  amounts for all periods have been
presented,   and  where  appropriate,   restated  to  conform  to  the  FAS  128
requirements.

Impact of Recently Issued Accounting Standards
In June 1997, the Financial Accounting Standards Board issued Statement No. 130,
Reporting Comprehensive Income (FAS 130) and Statement No. 131, Disclosure About
Segments of an Enterprise and Related Information (FAS 131). FAS 130 establishes
standards for reporting and displaying  comprehensive income and its components.
FAS 131 establishes  standards for public companies to report  information about
operating  segments in financial  statements,  and supercedes FAS 14,  Financial
Reporting for Segments of a Business Enterprise, but retains the requirements to
report information about major customers.  FAS 130 and FAS 131 are effective for
the Company in fiscal  1998.  The Company does not believe the adoption of these
Statements will have a material effect on the Company's financial statements.
                
                                       F-7

<PAGE>





2. CASH, MARKETABLE SECURITIES AND INVESTMENTS

The Company's cash and  investments in debt securities are carried at fair value
which approximates cost, or amortized cost, as summarized below:
                                                          1997           1996
                                                          ----           ----
  Municipal bonds                                      $  45,568     $  14,900
  U.S. corporate securities                                             12,980
                                                         -------        ------
       Total debt securities available-for-sale           45,568        27,880
  Cash, cash equivalents and other investments             3,292         9,690
                                                       ---------     ---------
       Total cash, cash equivalents and investments    $  48,860     $  37,570
                                                       =========     =========

All debt  securities at December 27, 1997 and December 28, 1996 have  maturities
of less than twelve months. At December 27, 1997 investments totaling $1,542,000
were classified as held-to-maturity and classified as investments.

Investments  in debt  securities  mature  at par in  thirty  to  forty-five  day
intervals,  at which time the stated interest rates are reset at the then market
rate. Gross purchases and maturities  aggregated  $43,088,000 and $25,400,000 in
1997,  $61,100,000  and  $63,922,000 in 1996, and $94,500,000 and $83,525,000 in
1995, respectively.

3. INVENTORIES
                                              1997                  1996
                                              ----                  ----

Ice cream and ingredients             $       10,294         $      14,221
Paper goods                                      536                   492
Food, beverages, and gift items                  292                   652
                                       --------------         -------------
                                      $       11,122         $      15,365
                                       ==============         =============

The Company purchased certain  ingredients from a company owned by the Company's
Chairperson   and  a  member  of  the  Board  of  Directors  which  amounted  to
approximately $800,000 for 1997, $1,000,000 for 1996 and $1,500,000 for 1995.

4. PROPERTY, PLANT AND EQUIPMENT 
<TABLE>
<CAPTION>
                                                                                       Estimated
                                                                                     Useful Lives/
                                              1997                  1996              Lease Term
                                              ----                  ----              ----------

<S>                                   <C>                    <C>                     <C>        
Land and improvements                 $        4,520         $       4,481           15-25 years
Buildings                                     37,650                37,533           25 years
Equipment and furniture                       44,609                47,978           3-20 years
Leasehold improvements                         3,221                 3,153           3-10 years
Construction in progress                       2,676                   758
                                       --------------         --------------
                                              92,676                93,903
Less accumulated depreciation                 29,952                28,799
                                       --------------         --------------
                                      $       62,724         $      65,104
                                       ==============         ==============
</TABLE>

Depreciation  expense for the years ended  December 27, 1997,  December 28, 1996
and December 30, 1995 was $7,444,000, $6,650,000, and $5,578,000, respectively.

                                                                F-8

<PAGE>




5. ACCOUNTS PAYABLE AND ACCRUED EXPENSES

<TABLE>
<CAPTION>
                
                                                                                       1997              1996
                                                                                       ----              ----
<S>                                                                                 <C>              <C>      
Trade accounts payable                                                              $   3,832        $   4,337
Accrued expenses                                                                       10,313            7,350
Accrued payroll and related costs                                                       2,076            2,152
Accrued promotional costs                                                               3,581            2,076
Accrued marketing costs                                                                 2,230              732
Accrued insurance expense                                                               1,234              751
                                                                                    ---------        ---------
                                                                                    $  23,266        $  17,398
                                                                                    =========        =========
</TABLE>

6. LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS
<TABLE>
<CAPTION>
                                                                                       1997              1996
                                                                                       ----              ----
<S>                                                                                <C>              <C>    
Senior Notes - Series A payable in annual installments beginning
     in 1998 through 2003 with interest payable semiannually at 5.9%                $  20,000        $  20,000
Senior Notes - Series B payable in annual installments beginning
     in 1998 through 2003 with interest payable semiannually at 5.73%                  10,000           10,000
Other long-term obligations                                                             1,078            1,747
                                                                                    ---------        ---------
                                                                                       31,078           31,747
Less current portion                                                                    5,402              660
                                                                                    ---------        ---------
                                                                                    $  25,676        $  31,087
                                                                                    =========        =========
</TABLE>

Property,  plant  and  equipment  having  a  net  book  value  of  approximately
$17,275,000  at  December  27,  1997 are  pledged as  collateral  under  certain
long-term debt arrangements.

Long-term  debt and capital lease  obligations  at December 27, 1997 maturing in
each of the next five years and thereafter are as follows:
<TABLE>
<CAPTION>
                                                                                   Capital lease       Long-term
                                                                                    obligations          debt


                           <S>                                                      <C>              <C>                   
                           1998                                                     $      15        $   5,398
                           1999                                                            15            5,281
                           2000                                                            15            5,064
                           2001                                                           248            5,040
                           2002                                                                          5,033
                           Thereafter                                                                    5,098
                                                                                    ---------        ---------
                           Total minimum payments                                         293           30,914
                           Less amounts representing interest                             129         
                                                                                    ---------        --------- 
                           Present value of minimum payments                        $     164        $  30,914
                                                                                    =========        =========
</TABLE>

The Company  capitalized no interest in 1997 or 1996.  Interest of approximately
$497,000 was  capitalized in 1995 as part of the  acquisition  cost of property,
plant and equipment. Interest paid, including interest capitalized,  amounted to
$1,975,000, $1,973,000, and $2,023,000 for 1997, 1996, and 1995, respectively.

The Company has  available two  $10,000,000  unsecured  working  capital line of
credit agreements with two banks. Interest on borrowings under the agreements is
set at the banks'  Base Rate or at the  Eurodollar  Rate plus a maximum of up to
1.25%.  The  agreements  expire  September  29,  1998  and  December  29,  1998,
respectively,  and any  outstanding  borrowings are due at that time. No amounts
were borrowed under these or any bank agreements during 1997, 1996, and 1995.
                                     
                                       F-9

<PAGE>







Certain of the debt agreements contain certain  restrictive  covenants requiring
maintenance  of  minimum  levels  of  working  capital,  net  worth  and debt to
capitalization  ratios.  As of December  27, 1997 the Company was in  compliance
with the  provisions of these  agreements.  Under the most  restrictive of these
covenants,  distributions  are  limited to an amount of  $5,000,000  plus 75% of
earnings and 100% of net losses since June 30, 1993;  approximately  $15,964,000
of  retained  earnings  at  December  27,  1997 was  available  for  payment  of
dividends.

The carrying amounts and fair values of the Company's financial  instruments are
as follows:
                               1997                              1996
                  ----------------------------      ----------------------------
                      Carrying         Fair             Carrying         Fair
                       Amount         Value              Amount          Value
Long-term debt         31,078         29,734             31,747          29,862

7. STOCKHOLDERS' EQUITY

The Class A Preferred Stock has one vote per share on all matters on which it is
entitled to vote and is entitled to vote as a separate class in certain business
combinations, such that approval of two-thirds of the class is required for such
business combinations. The Class A Preferred Stock is redeemable by the Company,
by vote of the Continuing Directors (as defined in the Articles of Association).
The Class A Common  Stock has one vote per share on all  matters  on which it is
entitled to vote. In June 1987, the Company's  shareholders adopted an amendment
to the Company's  Articles of Association that authorized  3,000,000 shares of a
new Class B Common Stock and redesignated the Company's existing Common Stock as
Class A Common  Stock.  The Class B Common  Stock has ten votes per share on all
matters on which it is entitled to vote, except as may be otherwise  provided by
law, is generally  non-transferable and is convertible into Class A Common Stock
on a one-for-one  basis.  A stockholder  who does not wish to complete the prior
conversion  process may effect a sale by simply  delivering the  certificate for
such shares of Class B Stock to a broker, properly endorsed. The broker may then
present the  certificate to the Company's  Transfer Agent which, if the transfer
is otherwise in good order,  will issue to the purchaser a  certificate  for the
number of shares of Class A Stock thereby sold.

8. STOCK BASED COMPENSATION PLANS The Company maintains two Stock Option Plans:

The 1985 Option Plan provides for the grant of incentive and non-incentive stock
options to employees or consultants.  The 1985 Option Plan provides that options
granted  are  exercisable  at the  market  value on the date of grant.  The 1985
option plan expired in August 1995.  While the Company  grants options which may
become exercisable at different times or within different  periods,  the Company
has  generally  granted  options to employees  which vest over a period of four,
five, or eight years, and in some cases subject to acceleration of vesting.  The
exercise  period cannot exceed ten years from the date of grant. At December 27,
1997, no shares of Class A Common Stock were  available for grant under the 1985
Option Plan for additional grants.
<TABLE>
<CAPTION>

                                                                          Weighted Average
                                                            Number of      Exercise Price           Option Price
A summary of the 1985 Option Plan activity is as follows  :  Options          Per Share               Per Share
                                                             -------          ---------               ---------
     <S>                                                      <C>            <C>                  <C>          <C>     
     Outstanding at December 31, 1994                         162,308        $   16.75            $  16.75   - $  16.75
         Granted                                              215,000            11.17               10.63   -    14.00
         Exercised                                                  -             0.00                0.00   -     0.00
         Forfeited                                            (19,871)           16.75               16.75   -    16.75
                                                            ---------        ---------           ----------------------
     Outstanding at December 30, 1995                         357,437        $   13.40           $   10.63   - $  16.75
         Granted                                                    -             0.00                0.00   -     0.00
         Exercised                                                  -             0.00                0.00   -     0.00
         Forfeited                                           (109,819)           11.34               10.81   -    16.75
                                                            ---------        ---------           ----------------------
     Outstanding at December 28, 1996                         247,618        $   14.31               10.63   -    16.75
         Granted                                                    -             0.00                0.00   -     0.00
         Exercised                                            (80,000)           10.81               10.81   -    10.81
         Forfeited                                            (10,807)           16.75               16.75   -    16.75
                                                            ---------        ---------           ----------------------
     Outstanding at December 27, 1997                         156,811        $   15.92           $   10.63   - $  16.75
                                                            =========        =========           =========     ========
     Options vested at December 27, 1997                       76,510        $   15.05           $   10.63   - $  16.75
                                                            =========        =========           =========     ========
</TABLE>

                                      F-10

<PAGE>





The 1995 Equity  Incentive  Plan provides for the grant to employees,  and other
key  persons  or  entities,  including  non-employee  directors  who  are in the
position,  in the opinion of the Compensation  Committee,  to make a significant
contribution to the success of the Company, of incentive and non-incentive stock
options, stock appreciation rights, restricted stock, unrestricted stock awards,
deferred stock awards, cash or stock performance  awards,  loans or supplemental
grants,  or  combinations  thereof.  While the Company  grants options which may
become exercisable at different times or within different  periods,  the Company
has  generally  granted  options to employees  which vest over a period of four,
five, or six years,  and in some cases subject to  acceleration  of vesting upon
specified  terms.  The exercise  period cannot exceed ten years from the date of
grant.  At  December  27,  1997,  146,000  shares of Class A Common  Stock  were
available for grant under the 1995 Equity Incentive Plan for additional grants.

<TABLE>
<CAPTION>

A summary of the 1995 Equity Incentive Plan activity is as follows:       Weighted Average
                                                            Number of      Exercise Price               Option Price
                                                             Options          Per Share                   Per Share
     <S>                                                      <C>            <C>                 <C>           <C>     
     Outstanding at December 31, 1994                               0        $    0.00           $    0.00   -     0.00
         Granted                                               25,000            19.00               19.00   -    19.00
         Exercised                                                  0             0.00                0.00   -     0.00
         Forfeited                                                  0             0.00                0.00   -     0.00
                                                             --------        ---------           ----------------------
     Outstanding at December 30, 1995                          25,000        $   19.00               19.00   -    19.00
         Granted                                               62,500            13.97               12.38   -    16.00
         Exercised                                                  0             0.00                0.00   -     0.00
         Forfeited                                                  0             0.00                0.00   -     0.00
                                                             --------        ---------           ----------------------
     Outstanding at December 28, 1996                          87,500        $   15.41               12.38   -    19.00
         Granted                                              694,000            12.04               10.88   -    13.89
         Exercised                                                  0             0.00                0.00   -     0.00
         Forfeited                                            (27,500)           16.00               16.00   -    16.00
                                                             --------        ---------           ----------------------
     Outstanding at December 27, 1997                         754,000        $   12.28           $   10.88   - $  19.00
                                                              =======        =========           =========     ========
     Options vested at December 27, 1997                      127,042        $   11.78           $   10.88   - $  19.00
                                                              =======        =========           =========     ========
</TABLE>

The Company  maintains an Employee  Stock  Purchase  Plan which  authorizes  the
issuance of up to 300,000 shares of common stock.  All employees with six months
of continuous service are eligible to participate in this plan.  Participants in
the  plan  are  entitled  to  purchase  Class A Common  Stock  during  specified
semi-annual  periods through the accumulation of payroll, at the lower of 85% of
market value of the stock at the  beginning or end of the  offering  period.  At
December  27,  1997,  127,744  shares had been issued under the plan and 172,256
shares were available for future issuance.

The Company has a  Restricted  Stock Plan (the 1992 Plan)  which  provides  that
non-employee  directors,  on becoming eligible, may be awarded shares of Class A
Common Stock by the  Compensation  Committee of the Board of  Directors.  Shares
issued  under the plan  become  vested  over  periods of up to five  years.  The
Company  has also  adopted  the 1995  Plan,  which  provides  that  non-employee
directors  can  elect to  receive  stock  in lieu of a  Director's  annual  cash
retainer.  In 1997,  2,612 shares were issued to non-employee  directors.  These
shares vest immediately.  At December 27, 1997, a total of 7,363 shares had been
awarded  under these plans,  all of which were fully  vested,  and 27,637 shares
were available for future awards.  Unearned  compensation  on unvested shares is
recorded as of the award date and is amortized over the vesting period.

As of December 27, 1997 a total of 345,893  shares are reserved for future grant
or issue under all of the Company's stock plans.

The  Company  has stock  option  plans that  provide for the grant of options to
purchase shares of the Company's  common stock to employees or consultants.  The
Company  has  elected to follow  Accounting  Principles  Board  Opinion  No. 25,
"Accounting for Stock Issued to Employees" (APB 25) and related  Interpretations
in accounting for its employee stock options  because,  as discussed  below, the
alternative  fair value  accounting  provided for under FASB  Statement No. 123,
"Accounting for  Stock-Based  Compensation,"  (FAS 123),  requires use of option
valuation  models  that were not  developed  for use in valuing  employee  stock
options.  Under APB 25,  because the exercise  price of the  Company's  employee
stock  options  equals the market price of the  underlying  stock on the date of
grant, no compensation expense is recognized.

The Company has followed FAS 123 for its stock options granted to  non-employees
as required.

Pro forma information regarding net income and earnings per share is required by
FAS 123, which also requires that the information be
                                    
                                      F-11

<PAGE>



determined  as if the Company  has  accounted  for its  employee  stock  options
granted  subsequent  to December  31,  1994 under the fair value  method of that
Statement.  The fair value for these  options was estimated at the date of grant
using a Black-Scholes  option pricing model with the following  weighted-average
assumptions:
                                                1997         1996        1995
                                                ----         ----        ----
Risk-free interest rates                        5.53%        6.15%       6.01%
Dividend yield                                  0.00%        0.00%       0.00%
Expected volatility factor                      0.34         0.39        0.35
Weighted average expected lives (in years)       3.6          3.3         3.3

The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded  options  that have no vesting  restrictions  and are fully
transferable.  In addition,  option valuation models require the input of highly
subjective  assumptions  including the expected stock price volatility.  Because
the  Company's  employee  stock  options  have   characteristics   significantly
different from those of traded  options,  and because  changes in the subjective
input assumptions can materially affect the fair value estimate, in management's
opinion,  the  existing  models do not  necessarily  provide a  reliable  single
measure of the fair value of its employee stock options.

For purposes of pro forma  disclosures,  the estimated fair value of the options
is amortized to expense over the options'  vesting  period.  The  Company's  pro
forma   information   follows  (in  thousands  except  for  earnings  per  share
information):
                                                1997         1996        1995
                                                ----         ----        ----
Pro forma net income                         $ 3,600      $ 3,796     $ 5,849
Pro forma earnings per share - diluted       $  0.49      $  0.53     $  0.81
Weighted average fair value of
   options at the date of grant              $  4.16      $  4.26     $  4.33

Exercise  prices  for  options  outstanding  ranged  from  $10.63 - $19.00.  The
weighted-average remaining contractual life of those options is 8.75 years.

Because FAS 123 is applicable only to options granted subsequent to December 31,
1994, its pro forma effect will not be fully reflected until 1998.

9. INCOME TAXES

The provision for income taxes consists of the following:

  Federal:                                    1997           1996         1995
                                              ----           ----         ----
      Current                             $  3,300       $  1,348       $  873
      Deferred                              (1,388)           681        1,695
                                          --------       --------      -------
                                             1,912          2,029        2,568
  State:
      Current                                  686            252          418
      Deferred                                (210)           128          471
                                          --------       --------      -------
                                               476            380          889
                                          --------       --------      -------
                                          $  2,388       $  2,409      $ 3,457
                                          ========       ========      =======

Income taxes computed at the federal statutory rate differ from amounts provided
as follows:

                                              1997           1996         1995
                                              ----           ----         ----
      Tax at statutory rate                   34.0 %         34.0 %       34.0 %
      State tax, less federal tax effect       5.0            6.0          4.5
      Income tax credits                      (1.0 )        ( 1.0 )      ( 2.9 )
      Tax exempt interest                     (2.9 )        ( 2.4 )      ( 1.1 )
      Other, net                               2.9            1.4          2.3
                                           -------         ------        -----
      Provision for income taxes              38.0 %         38.0 %       36.8 %
                                           =======         ======         ====

Deferred  income  taxes  reflect  the net tax effects of  temporary  differences
between the carrying amount of assets and liabilities for
                                      
                                      F-12

<PAGE>



financial  reporting  purposes  and the amounts used for income tax purposes and
are attributable to the following:

                                                 1997                1996
                                                 ----                ----
Deferred tax assets:
    Accrued liabilities                      $  3,872            $  2,297
    Inventories                                 1,503                 944
    Accounts receivable                           475                 526
    Other                                         221                 429
                                                  ---                 ---
    Total deferred tax assets                   6,071               4,196
                                             --------            --------
Deferred tax liabilities:
    Depreciation                                5,193               4,923
    Other                                          15                   9
                                             --------            --------
       Total deferred tax liabilities           5,208               4,932
                                             --------            --------

       Net deferred tax asset (liabilities)  $    863            $  (736)
                                             =========           ========

Income taxes paid amounted to $2,244,000, $1,716,000 and $1,918,000 during 1997,
1996 and 1995, respectively.



10. EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per
share:
<TABLE>
<CAPTION>

                                                                                    1997            1996           1995
                                                                                    ----            ----           ----
<S>                                                                               <C>            <C>            <C>    
Numerator:
    Numerator for basic and diluted earnings

      per share - income available to common stockholders                         $3,896         $ 3,926        $ 5,948
                                                                                  ------         -------        -------

Denominator:
    Denominator for basic earnings per share -
      weighted-average shares                                                      7,247           7,189          7,171

    Effect of dilutive securities:
      Dilutive potential common shares - Employee stock options                       87              41             51
                                                                                  ------         -------        -------

    Denominator for diluted earnings per share-adjusted weighted-average
      shares and assumed conversions                                               7,334           7,230          7,222
                                                                                  ======         =======        =======

Basic earnings per share                                                           $0.54           $0.55          $0.83
                                                                                  ======         =======        =======

Diluted earnings per share                                                         $0.53           $0.54          $0.82
                                                                                  ======         =======        =======
</TABLE>

Options to purchase 146,811 shares of common stock at prices ranging from $16.75
to $19.00 were outstanding  during 1997 but were not included in the computation
of diluted  earnings per share because the options'  exercise  price was greater
than the average  market price of the common shares and,  therefore,  the effect
would be antidilutive.

Under an  agreement  with an outside  consultant,  if the average of the closing
market  value of the stock is in excess of $22.00  per share  over a ninety  day
period,  the consultant  would be entitled to purchase  125,000 shares of common
stock at $14.00 per share.  These 125,000 additional  warrants,  which expire on
July 1, 2004, are not included in the computation of diluted  earnings per share
because the stock has not exceeded $22.00.
                                          
                                      F-13


<PAGE>


11. THE BEN & JERRY'S FOUNDATION, INC.

In October 1985,  the Company  issued 900 shares Class A Preferred  Stock to The
Ben & Jerry's  Foundation,  Inc.  (the  Foundation),  a  non-profit  corporation
qualified  under section  501(c)(3) of the Internal  Revenue  Code.  The primary
purpose of the Foundation is to be the principal recipient of cash contributions
from the Company which are then donated to various  community  organizations and
other charitable  institutions.  Contributions to the Foundation and directly to
other  charitable  organizations,  at the rate of  approximately  7.5% of income
before income taxes, amounted to approximately  $510,000,  $514,000 and $768,000
for 1997, 1996 and 1995,  respectively. 

The Class A Preferred  Stock is entitled to vote as a separate  class in certain
business combinations, such that approval of two-thirds of the class is required
for such business combinations. The three directors of the Foundation, including
one of the founders of the Company, are members of the Board of Directors of the
Company.


12. EMPLOYEE BENEFIT PLANS

The  Company  maintains  profit  sharing  and  savings  plans  for all  eligible
employees. The Company has also implemented a management incentive program which
provides for discretionary  bonuses for management.  Contributions to the profit
sharing plan are allocated  among all current  full-time  and regular  part-time
employees (other than the co-founders, Chief Executive Officer and Officers that
are Senior  Directors of functions)  and are allocated  fifty percent based upon
length of service and fifty percent split evenly among all employees. The profit
sharing plan and the management  incentive plan are informal and  discretionary.
Recipients who participate in the management  incentive program are not eligible
to  participate  in the profit  sharing plan.  The savings plan is maintained in
accordance  with the provisions of Section  401(k) of the Internal  Revenue Code
and allows all  employees  with at least twelve months of service to make annual
tax-deferred voluntary  contributions up to fifteen percent of their salary. The
Company may match the  contribution  up to two percent of the  employee's  gross
annual  salary.  Total  contributions  by the  Company  to the  profit  sharing,
management  incentive program and savings plans were  approximately  $1,150,000,
$670,000 and $769,000 for 1997, 1996 and 1995, respectively.

13.  LEGAL MATTERS

On December 14, 1995, the Company was served with a class action complaint filed
in federal court in  Burlington,  Vermont.  The  complaint,  captioned  Henry G.
Jakobe,  Jr.  v. Ben &  Jerry's  Inc.,  et al.,  was  filed  by a Ben &  Jerry's
shareholder  on behalf of himself and  purportedly  on behalf of all other Ben &
Jerry's  shareholders  who purchased the common stock of the Company  during the
period from March 25, 1994 through December 19, 1994. Plaintiff alleges that the
Company  violated the federal  securities  laws by making  untrue  statements of
material  facts  and  omitting  to  state  material  facts  in  1994,  primarily
concerning  the  Company's  construction  and start-up of its new  manufacturing
facility in St. Albans, Vermont.

On July 1, 1997,  the  Company  entered  into a  Stipulation  and  Agreement  of
Settlement with the Plaintiff Class. Despite Management's  continued belief that
the remaining claim in Plaintiffs' suit is without merit, it was determined that
the costs associated with defending this lawsuit through its conclusion at trial
would be greater than the negotiated  settlement  amount paid by the Company (of
which a portion was reimbursed by the Company's insurance  carrier).  Therefore,
it was  concluded  that  settling  this matter,  was in the best interest of the
Company and its shareholders. The net settlement was immaterial to the financial
statements.

14. COMMITMENTS

The Company  leases  certain  property and  equipment  under  operating  leases.
Minimum payments for operating leases having initial or remaining noncancellable
terms in excess of one year are as follows:

                                             1998               $   1,210
                                             1999                     900
                                             2000                     654
                                             2001                     550
                                             2002                     396
                                             Thereafter             1,124

                                      F-14
<PAGE>

Rent  expense  for  operating  leases  amounted  to  approximately   $1,234,000,
$1,051,000 and $1,059,000 in 1997, 1996 and 1995,
respectively.                                


15. SELECTED QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
<TABLE>
<CAPTION>


                                           First                Second                Third               Fourth
                                          Quarter               Quarter              Quarter              Quarter
<S>                                       <C>                  <C>                  <C>                   <C>   
1997     
Net sales                                 $    36,148          $    50,701          $    49,956           $    37,401
Gross profit                              $    10,003          $    19,150          $    19,118           $    11,651
Net income (loss)                         $    (1,059)         $     1,741          $     2,528           $       686
Net income (loss) per
     common share - basic1                $      (.15)         $       .24          $       .35           $       .09
Net income (loss) per
     common share - diluted1              $      (.15)         $       .24          $       .34           $       .09

1996

Net sales                                 $    37,889          $    48,043          $    46,143           $    35,080
Gross profit                              $    11,965          $    16,540          $    14,354           $     9,084
Net income (loss)                         $     1,364          $     1,943          $     1,820           $   ( 1,201)
Net income (loss) per
     common share - basic1                $       .19          $       .27          $       .25           $      (.17)
Net income (loss) per
     common share - diluted1              $       .19          $       .27          $       .25           $      (.17)


</TABLE>










1 Earnings  per share  amounts  have been  restated to comply with  Statement of
Financial Accounting Standards No. 128, Earnings per Share.

                                      F-15

<PAGE>


                          BEN & JERRY'S HOMEMADE, INC.

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
                                 (In thousands)


     Years ended December 27, 1997, December 28, 1996, and December 30, 1995

<TABLE>


                                             Balance at         Charged      Charged to                           Balance
                                              beginning        to costs           other                            at end
                                                of year    and expenses        accounts   Deductions (1)          of year
                                                -------    ------------        --------  --------------           -------

<S>                                                <C>             <C>             <C>             <C>             <C>   
Year ended  December  27, 1997                     $695            $630            $---            $259            $1,066
Allowance for doubtful accounts
(deducted from accounts receivable)

Year ended  December  28, 1996                     $802            $408            $---            $515            $  695
Allowance for doubtful accounts
(deducted from accounts receivable)

Year ended  December  30, 1995                     $504            $400            $---            $102            $  802
Allowance for doubtful accounts
(deducted from accounts receivable)








      (1) Accounts deemed to be uncollectible.

                                                                                  F-16
</TABLE>



                                                                   Exhibit 3.1.4



                           VERMONT SECRETARY OF STATE
                Location: 81 River Street Mail: 109 State Street
                            Montpelier, VT 05609-1104


                              ARTICLES OF AMENDMENT
                    (Vermont domestic for-profit corporation)


Name of Corporation:       Ben & Jerry's Homemade, Inc.

A  corporation  may amend its  articles  of  incorporation  at anytime to add or
change  a  provision   that  is  required  or   permitted  in  the  articles  of
incorporation  or to delete a provision not required.  If a corporation  has not
yet issued shares, its incorporators or board of directors may adopt one or more
amendments to the corporation's articles of incorporation.

The text and date of each amendment adopted.
Additional Article
(A)   Commencing  with the election of  directors at the 1997 Annual  Meeting at
      which this Article  entitled  "Classification  of Directors" is adopted by
      stockholders of the Corporation, the directors of the Corporation shall be
      classified  and divided into three  classes,  as nearly equal in number as
      possible,  one class  ("Class A") whose term  expires at the first  annual
      meeting of  stockholders  to be held after their  election,  another class
      ("Class  B")  whose  term  expires  at  the  second   annual   meeting  of
      stockholders to be held after their election and another class ("Class C")
      whose term expires at the third annual meeting of  stockholders to be held
      after their election,  with each class to hold office until its successors
      are elected and qualified.  At each annual meeting of the  stockholders of
      the Corporation thereafter, the successors of the class of directors whose
      term  expires at such  meeting  shall be elected to hold office for a term
      expiring  at the  annual  meeting of  stockholders  held in the third year
      following the year of their election. Any director elected to fill a newly
      created  directorship  or any vacancy on the Board of Directors  resulting
      from any death, resignation, removal or other reason shall hold office for
      the  remainder of the full term of the class of directors in which the new
      directorship was created or the vacancy occurred and until such director's
      successor shall have been elected and qualified.

  (B) Any director or directors may be removed from office at any time, but only
      for cause and only upon the  affirmative  vote of  two-thirds of the votes
      cast by the then  outstanding  shares of capital stock of the  Corporation
      entitled to vote generally in the election of directors,  voting together.
      Any vacancy in the Board of Directors  resulting from any such removal may
      be filled by vote of two-thirds of the directors then in office,  although
      less than a quorum, or by a sole remaining  director,  and any director so
      chosen  shall hold office  until the next  election of the class for which
      such director shall have been chosen and until such  director's  successor
      shall be elected and  qualified or until such  director's  earlier  death,
      resignation or removal.

  (C) In the event of any  increase  or  decrease  in the  authorized  number of
      directors,  the newly created or eliminated  directorships  resulting from
      such increase or decrease shall be


<PAGE>



      apportioned by the Board of Directors among the three classes of directors
      so as to maintain such classes as nearly equal as possible. No decrease in
      the number of directors  constituting the Board of Directors shall shorten
      the term of any incumbent director.

  (D) Notwithstanding  any other provision of the Articles of Association or the
      By-laws of the  Corporation  (and  notwithstanding  the fact that a lesser
      vote may be specified by law), the  affirmative  vote of two-thirds of the
      votes  cast  by  the  then-outstanding  shares  of  capital  stock  of the
      Corporation  entitled to vote  generally  in the  election  of  directors,
      voting together,  shall be required to alter, amend or repeal, or to adopt
      any provision  inconsistent with the purpose or intent of the provision of
      this Article,  entitled "Classification of Directors",  of the Articles of
      Association of the Corporation.

Amendment adopted June 28, 1997.

If the amendment provides for an exchange, reclassification,  or cancellation of
issued  shares,  state the  provisions  for  implementing  the  amendment if not
contained in the amendment itself.
N/A

If the amendment was adopted by the incorporators or board of directors, without
shareholder  action, make a statement to that effect and that shareholder action
was not required.
N/A

If the amendment was approved by shareholders.

(A)  the designation,  number of outstanding shares, number of votes entitled to
     be cast by each voting group entitled to vote  separately on the amendment,
     the number of votes of each voting group represented at the meeting.

There were  outstanding  and  entitled to vote on the  Amendment  the  following
shares of capital  stock,  entitled to vote  together as one voting group on the
Amendment:

6,392,646 shares of Class A Common Stock, $.033 par value,  entitled to one vote
per share 891,072 shares of Class B Common Stock,  $.033 par value,  entitled to
ten votes per share 900  shares of Class A  Preferred  Stock,  $1.00 par  value,
entitled to one vote per share

Represented  at the Annual  Meeting of  Stockholders  held June 28, 1997 were an
aggregate of 12,339,686 votes of the voting group represented at the meeting.

(B)  either the total number of votes cast for and against the amendment by each
     voting  group  entitled to vote  separately  on the  amendment or the total
     number of undisputed  votes cast for the amendment by each voting group and
     a statement that the number cast for the amendment by each voting group was
     sufficient for approval by the voting group.

     The total  number of votes cast for the  Amendment  by all of the shares of
     the capital stock voting together as the voting group was 8,613,651.


<PAGE>





The number of votes cast for the  Amendment by the voting  group was  sufficient
for approval of the Amendment.







Signatures:/s/Frances Rathke  Title: Treasurer & Secretary  Date: March 26, 1998
- --------------------------------------------------------------------------------


                                                                    Exhibit 10.1
AGREEMENT


         AGREEMENT made and entered into in South Burlington,  Vermont as of the
29th day of January 1998, by and between BEN & JERRY'S HOMEMADE, INC., a Vermont
corporation  with its  headquarters  at 30 Community  Drive,  South  Burlington,
Vermont  05403 (the  "Company")  and BENNETT COHEN  ("Cohen"),  of 82 St. George
Lane, Williston, Vermont 05495.

                                   WITNESSETH:
                                   -----------

         WHEREAS,  Cohen is a Founder of the  Company  and wishes to maintain an
active  relationship  between the Founders and the Company on mutually agreeable
terms, both as an employee of the Company and thereafter; and

         WHEREAS,  the Company  desires to continue to employ  Cohen,  and Cohen
desires  to  continue  to be  employed  by the  Company,  all on the  terms  and
conditions hereinafter provided;

         WHEREAS,  the Company and Cohen wish to confirm certain  agreements and
make  certain  additional  agreements  that remain in force after the end of the
Term of Employment, as defined below; and

         WHEREAS,  this  Agreement  supersedes all prior  employment  agreements
between the parties.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
herein contained, the parties hereto agree as follows:

         1.  Employment  and term of  employment.  The Company  agrees to employ
Cohen,  and Cohen hereby agrees to accept  employment by the Company,  under the
terms and conditions contained in this Agreement.

         Subject to the  termination  provisions  set forth in  Paragraph 9 (and
6.2) hereof,  the employment term (the "Term" or the "Term of Employment") shall
commence on the date hereof,  and  terminate  on December  31,  1998,  but shall
automatically  renew for successive one year periods following December 31, 1998
unless either Cohen or the Company gives notice to the other of  non-renewal  at
least sixty days prior to the end of the Term then in effect.

         2.       Duties for the Company and Other Activities

         2.1  Duties.  Cohen  shall use his best  efforts  to  advance  the best
interests of the Company under this  Agreement.  During the Term of  Employment,
Cohen shall  render  services  similar to the  services he has  performed  since
January 1, 1997,  and at a level similar to that  performed  since that date, as
requested  from  time to time by the  Board of  Directors  of the  Company  (the
"Board") or by the Chief Executive Officer of the Company, and mutually agreed


<PAGE>




to by Cohen. It is understood that Cohen's  obligation to provide  services at a
level similar to that performed  since January 1, 1997 shall not be required if,
in his  reasonable  judgment,  there is a  material  change in the values of the
business mission of the Company,  or in the  implementation  in practice of such
values, from that of January 1, 1997. Cohen may work from offices at his home or
at the headquarters of the Company in Vermont.

         2.2 Other  Activities.  During the Term of Employment  and  thereafter,
Cohen may, to the extent not  conflicting  with his duties under  Paragraph 2.1,
and so long as in compliance with Paragraph 6.1, and subject to the requirements
of Paragraph 11, engage in other businesses and activities, including for-profit
business and  non-profit  activities;  provided,  however,  that Cohen (i) shall
provide  written  notice  to such  third  party in the form  attached  hereto as
Exhibit A, and (ii) such third party duly  executes  and returns  such notice to
Cohen, who shall promptly  forward a copy to the Company.  It is understood that
such  businesses  and  activities are not to be undertaken by Cohen on behalf of
the Company.  It is further  understood that such written notice is not required
for the  personal,  non-business  or  non-commercial  activities of Cohen in his
individual capacity.

         3.  Use of Name and Image, etc. During the Term of Employment and
             Thereafter

         3.1 Past Uses.  Cohen hereby  releases and  discharges the Company from
any and all claims and demands  arising out of or in connection  with the use by
the Company of his name, image, likeness,  portrait,  photograph, audio or video
recordings,  and facsimile  signature,  and all  trademarks,  copyrights,  trade
names,  and goodwill  associated  therewith  prior to the effective date of this
Agreement. Cohen does not, by this Agreement, necessarily endorse or approve any
text or event with which his name,  image, or facsimile  signature has been used
by the  Company  prior to the  effective  date of this  Agreement,  and does not
consent to future use of his name, image, likeness, portrait,  photograph, audio
or video recordings, and facsimile signature except as provided under paragraphs
3.2 and 3.3.  The  provisions  of this  Agreement do not enlarge or restrict the
Company's intellectual property rights except as expressly provided herein.

         3.2.Confirmatory Grant of Name,  Trademark,  and Other Rights.  Cohen
hereby irrevocably confirms the exclusive,  perpetual,  royalty-free,  worldwide
right of the Company to use his first name in the name "Ben & Jerry's",  and his
photograph  in the form of the label  reproduced  on the  "Consent"  attached as
Exhibit B (used either together with the photograph of Jerry Greenfield included
on Exhibit B or separately),  and his photograph in the form of the three labels
reproduced on the attached  Exhibit C, in each case in connection with labels or
packaging  of  products  sold by the  Company  from  time to time and  ancillary
promotional or image materials of the company (including  materials such as, but
not limited to, signs, brochures, T shirts and giant pint lids).

         Cohen  further   confirms  that  the  tradename  "Ben  &  Jerry's"  and
associated goodwill are the exclusive property of the Company.

         3.3.Additional Grant, Subject to Written Consent, Regarding Certain 
             Other Uses.


<PAGE>




Other than the uses specified in Paragraph 3.2, the Company may use, on uses not
within Paragraph 3.2 above,  even if released and discharged under Paragraph 3.1
above, Cohen's first name, image, likeness, portrait, photograph, audio or video
recordings, and/or facsimile signature, only with his express written consent as
to each proposed use.

         Within 30 days of the  effective  date of this  Agreement,  the Company
shall  present  to the  Cohen a list and  description  of all uses for  which it
requests  consent at this time. Cohen shall respond to the request for such uses
within  30  days  thereafter,   and  shall  execute  all  appropriate  documents
reasonably requested by the Company in aid of each consented use.

         The Company shall discontinue any use not within Paragraph 3.2 to which
Cohen  does not  consent  as  follows:  For any such  use in  product  packages,
coupons,  certificates, and point of sale materials, the Company may consume its
stock,  if any,  existing as of the effective  date of this  Agreement.  For all
other such uses,  the Company  shall have a  commercially  reasonably  period of
time, not exceeding six months from the date of this  Agreement,  to discontinue
such use.

         The Company shall thereafter  afford a reasonable prior  opportunity to
Cohen or his  designee  to review each matter as to which Cohen has the right to
consent  under this  paragraph,  and in turn Cohen  agrees,  upon request of the
Company,  to  respond  to any  proposed  use that  requires  consent  under this
Paragraph,  and shall execute all appropriate  documents reasonably requested by
the Company in aid of each consented use.

         3.4. Duty Not to Disparage.  So long as he is receiving  payments under
this Agreement,  Cohen shall use his best efforts not to disparage  publicly the
Company or its products or the Company's rights under Paragraph 3.

         3.5. Specific  Enforcement.  The  provisions  of this  Paragraph 3 are
material  consideration  to this  Agreement,  and the parties  acknowledge  that
damages caused by breach of these provisions will be difficult to quantify.  The
parties  therefore   consent  to  the  award  of  equitable  relief,   including
prohibitory  and mandatory,  preliminary or permanent,  injunctions for material
breach of these  provisions  which is not reasonably  cured within 30 days after
notice,  as well as damages  for any  material  breach,  in a  proceeding  under
Paragraph 13.2.

         3.6  Assignment,  etc.  The rights  granted or confirmed to the Company
under this  Paragraph 3 may not be assigned  during the lifetime of Cohen except
in connection with a merger or  consolidation of the Company or sale of transfer
of all or substantially all of the business or assets of the Company.  The grant
or confirmation of rights to the Company under this Paragraph 3 shall be binding
upon Cohen and his heirs, legal representatives, and assigns.

         Uses by the Company under Paragraph 3 shall encompass the Company,  its
subsidiaries  and any  affiliates  in a joint  venture,  franchise or license in
which the Company (or any subsidiary) has a significant  economic interest.  The
term "use" shall  include,  for any  permitted  use,  re-use,  publication,  and
reproduction in whole or in part in any and all media.
          
           4. Compensation and Benefits During the Term of Employment.


<PAGE>





         4.1 Base Salary.  During the Term of Employment,  the Company shall pay
to Cohen a base salary ("Base Salary") of $200,000 per annum,  payable  monthly,
beginning  as of May 1, 1997.  Once a year the Board shall,  in its  discretion,
review Cohen's Base Salary with a view to an upward adjustment thereof.

         4.2 Bonus.  The Company may, if determined by the Board,  pay Cohen for
each calendar year during the period of Cohen's employment hereunder, commencing
with the year ending  December 31,  1998,  a bonus  ("Bonus") in an amount to be
determined by the Board in its discretion.  Any Bonus shall be payable within 90
days after  receipt by the  Company of the annual  financial  statements  of the
Company,  certified  by the  independent  certified  public  accountants  of the
Company in accordance with generally accepted  accounting  principles  uniformly
applied on a consistent basis.

         4.3 Out-of-Pocket Expenses. The Company shall promptly pay or reimburse
Cohen for all reasonable  expenses incurred or paid by him in the performance of
his duties during the Term of Employment,  provided that Cohen properly accounts
therefor in accordance with the policies of the Company.

         4.4  Medical  Benefits.   The  Company  shall  provide  Cohen  and  his
dependents with health and hospitalization  insurance, and any other medical and
dental benefits generally available to employees during the Term of Employment.

         4.5 Vacation. During the Term of Employment, Cohen shall be entitled to
four weeks paid vacation per annum at times to be mutually selected by Cohen and
the Company.

         4.6 Car.  During the Term of  Employment,  Cohen shall be entitled to a
"Company  Car" for use while  engaged in his duties  under this  Agreement.  The
Company shall pay or reimburse  Cohen for gas,  maintenance,  and repair,  other
than personal use.

         4.7 Life Insurance.  The Company shall provide Cohen with the same life
insurance  benefits  as  available  to  employees  generally  during the Term of
Employment.

         4.8 Founders' Office. The Company shall provide Cohen with an office at
the Company's  headquarters  in Vermont,  to be situated,  furnished,  equipped,
supported,  and  staffed  in a  manner  substantially  the  same as the  present
"Founders'  Office," for use by Cohen in connection with Company  business,  or,
subject to the other  provisions of this  Agreement,  personal  affairs,  or any
other matter.

         5. Protection of Confidential Information During the Term of Employment
and Thereafter.



<PAGE>




         5.1 Confidentiality Covenant. Cohen acknowledges that his employment by
the Company  has and will  continue  to bring him into close  contact  with many
confidential affairs of the Company, including information about costs, profits,
markets, sales, products, key personnel, pricing policies,  operational methods,
strategic and other business plans,  manufacturing  processes and other business
affairs,  methods of information not readily available to the public,  and plans
for future  developments.  Cohen  further  acknowledges  that the services to be
performed by him under this Agreement are of special,  unique and  extraordinary
character.  Cohen  further  acknowledges  that the  business  of the  Company is
conducted  throughout  the United  States and in certain  countries  outside the
United  States and that he is therefore  capable of  competing  with the Company
from  nearly  any  location  in the  United  States  and  from  certain  foreign
locations. In recognition of the foregoing, Cohen covenants and agrees:

         (a) That he will keep  secret all  confidential  affairs of the Company
         and not use them  himself  or  disclose  them to anyone  outside of the
         Company,  either  during  or after  the Term of  Employment,  except in
         accordance  with the  performance  of his duties or with the  Company's
         prior written consent; and

         (b) That he will deliver  promptly to the Company on termination of the
         Term of  Employment,  or at any time the Company  may so  request,  all
         memoranda,  notes, records, reports and other documents (and all copies
         thereof) relating to the Company's business,  which he may then possess
         or have under his control,  except for personal mementos and effects as
         he may reasonably identify and retain.

         5.2  Specific  Remedies.  If Cohen  commits a breach,  or  threatens to
commit a  breach,  of any of the  provisions  of  paragraph  5.1  (which  is not
reasonably  cured within 30 days after notice),  then the Company shall have the
right and remedy (i) to have such provisions specifically enforced, and (ii) the
right and remedy to require Cohen to account for and pay over to the Company all
compensation,   profits,   monies,   accruals,   increments  or  other  benefits
(collectively  "Benefits")  derived  or  received  by Cohen as the result of any
transactions  constituting  a breach of any of the  provisions of paragraph 5.1,
and  Cohen  hereby  agrees to  account  for and pay over  such  Benefits  to the
Company.  Disputes  arising under this Paragraph 5 shall be resolved as provided
for in Paragraph 13.2 of this Agreement.

         6.  Restriction  on  Competition  During  the  Term of  Employment  and
Thereafter.. .
         6.1 Covenant. Cohen covenants and agrees that:

         (A) during the Term of  Employment  (as it may be  extended)  and for a
         period of three (3) years (the "Severance Period') thereafter,  he will
         not (i) enter,  directly or  indirectly,  into the employ of or render,
         directly or indirectly, any services to any person, firm or corporation
         engaged in any business competitive with any business of the Company or
         any  subsidiary at the time that he commences  such employ or services;
         (ii) engage,  directly or indirectly,  in any such business for his own
         account;  or (iii) become  interested,  directly or indirectly,  in any
         such business as an individual partner, shareholder, creditor,


<PAGE>




         director, officer, principal, agent, employee, trustee,  consultant, 
         advisor or in any other relationship or capacity; and

         (B) after the  Severance  Period,  he will not (i) enter,  directly  or
         indirectly,  into the employ of or render, directly or indirectly,  any
         services  to any  person,  firm or  corporation  engaged  in the frozen
         dessert  business,  or engaged in material  competition  with any other
         business material to the Company or any subsidiary as of the end of the
         Term of Employment;  (ii) engage,  directly or indirectly,  in any such
         business for his own account;  or (iii) become interested,  directly or
         indirectly, in any such business as an individual partner, shareholder,
         creditor,  director,  officer,  principal,  agent,  employee,  trustee,
         consultant, advisor or in any other capacity;

         6.2  Consideration.  In  consideration  for  Cohen's  agreement  not to
compete as set forth  herein,  in  addition  to the  Compensation  and  Benefits
provided in  Paragraph  4 of this  Agreement,  the  Company  agrees to pay Cohen
severance  ("Severance"),  on a monthly basis, equal to 100% of his then current
rate of  annual  Base  Salary  (measured  at the  date of the end of the Term of
Employment, as it may have been extended) during the Severance Period, provided,
however,  that such payments shall terminate upon earlier termination of Cohen's
employment by the Company for "cause" as defined in Paragraph 9 (and 6.4) hereof
or termination of the Company's obligations to make payments under Paragraph 6.4
or 11.5 of this Agreement.

         The Severance  Payments  during the three year  Severance  Period under
this Paragraph 6.2 shall,  in the event of Cohen's death,  be paid to his estate
or designated beneficiaries.

         6.3 Limitations on the Covenant.

         6.3.1 The  provisions  of Paragraph 6.1 shall not be deemed to preclude
Cohen from  employment by or consulting for any person some of whose  activities
are  competitive  with the  business  of the  Company if Cohen's  employment  or
consulting  does  not  relate,  directly  or  indirectly,  to  such  competitive
business.

         6.3.2  Nothing  contained in paragraph  6.1 shall be deemed to prohibit
Cohen (A) from  acquiring or holding,  solely for  investment,  publicly  traded
securities  of any  corporation  that  competes with the Company so long as such
securities  do not, in the  aggregate,  constitute  more than 2% of any class or
series of outstanding  securities of such corporation,  or (B) from serving as a
director, officer, member of any committee, employee, or consultant for a person
other than the Company who does not engage in any business  competitive with any
business of the Company.

         6.3.3 The Company may at any time,  upon Cohen's  request to the Board,
waive in writing the covenants in Paragraph 6.1 as to one or more activities.


<PAGE>




         6.3.4 It is  understood  that if Cohen  engages in a business  activity
which is permitted under Paragraph 6.1, and the Company  subsequently  begins to
compete in that  business,  then Cohen may  continue to engage in such  business
activity without restriction.  In that case, the covenant of Paragraph 6.1 shall
not apply to such  permitted  activity,  and the remedies  for  violation of the
covenant provided in Paragraphs 6.2, 9.2, and 11.5 shall not be available to the
Company.

         6.3.5 After the Severance Period, Cohen may compete with the Company in
any line of  business  upon 90 days  advance  notice to the  Company,  provided,
however,  that  payments  by the  Company to Cohen  under  Paragraph  11.1,  and
benefits under Paragraphs 11.3 and 11.4, shall thereupon terminate.

         6.4  Remedies.  In the  event of the  violation  by Cohen of any of the
covenants of Paragraphs  2.2, 3, 5.1, 6.1 or 8, and unless such violation  shall
be remedied within 30 days after receiving  notice of it from the Company,  such
violation  shall be deemed to be "cause"  within the meaning of  Paragraph 9 for
termination of the Term of Employment  and (to the extent  therein  provided) of
the Company's obligations to make any payments under this Agreement. The Company
shall have the right and remedy to have the  provisions  of  Paragraphs  2.2, 3,
5.1, 6.1 or 8 specifically  enforced,  it being acknowledged and agreed that any
such  violation or threatened  violation  will cause  irreparable  injury to the
Company  and that  money  damages  will not  provide an  adequate  remedy to the
Company.  Disputes  arising under this Paragraph 6 shall be resolved as provided
for in Paragraph 13.2 of this Agreement.

         7. Independence,  Severability and Non-Exclusivity;  Jurisdiction. Each
of the rights and remedies enumerated in Paragraphs 2.2, 3, 5.2, 6.4 and 8 shall
be independent of the other and shall be severally  enforceable  and all of such
rights and remedies  shall be in addition to and not in lieu of any other rights
and remedies  available to the Company under the law or in equity. If any of the
covenants  contained in Paragraphs 2.2, 3, 5.1, 6.1 or 8 or if any of the rights
or remedies  enumerated in Paragraphs  2.2, 3, 5.2, 6.4 or 8, or any part of any
of them,  is hereafter  construed to be invalid or  unenforceable,  then (i) the
same shall not affect the remainder of the covenants or rights or remedies which
shall be given full effect  without  regard to the invalid  portions and (ii) in
addition if any of the covenants  contained in Paragraphs  2.2, 3, 5.1, 6.1 or 8
is held to be  unenforceable  because of the  duration of such  provision or the
subject matter or area covered thereby,  the parties agree that the court making
such  determination  shall have the power to reduce the duration  and/or area of
such provision and in its reduced form said provision shall then be enforceable.

         8.  Product  Development.  Cohen  acknowledges  that during the Term of
Employment  he may  conceive  of,  discover,  invent or create new  products  or
product  improvements  whether  patentable or  copyrightable  or not (all of the
foregoing being collectively referred to herein as "Product Developments"), that
he may conceive of, discover,  invent or create various  business  opportunities
relating to the business of the Company, and that various business opportunities
relating to the business of the Company may be presented to him by reason of his
relationship  created  by this  Agreement.  Cohen  acknowledges  that all of the
foregoing shall be owned by and


<PAGE>




belong  exclusively  to the  Company  and  that he shall  not have any  personal
interest  therein,  provided  that they are either  related in any manner to the
business of the  Company,  or are  conceived  or made on or  presented  to Cohen
during  the  Company's  time or  with  the use of the  Company's  facilities  or
materials.  Cohen shall (i) disclose promptly any such Product  Developments and
business  opportunities  to the  Company;  (ii) assign to the  Company,  without
additional  compensation,  the entire  rights to such Product  Developments  and
business opportunities; (iii) execute all documents and instruments necessary to
carry  out the  foregoing;  and (iv) give  testimony  in  support  of its or his
developments or creation in any appropriate case.

         Provided,  however,  that if the Company does not implement or act upon
any  such  Product  Development  or  business  opportunity  during  the  Term of
Employment or the Severance Period,  then Cohen's rights,  title and interest in
any  Product  Development  or business  opportunity  conceived  of,  discovered,
invented or created by Cohen shall revert to Cohen upon the  termination  of his
employment for any reason. In use of any such Product  Development,  Cohen shall
be subject to the covenant against competition specified in Paragraph 6.

         Provided further, that if the Chief Executive Officer of the Company so
consents  in  writing,  Cohen's  rights,  title  and  interest  in  any  Product
Development  or  business  opportunity  conceived  of,  discovered,  invented or
created by Cohen shall revert to Cohen at any time.

         Disputes  arising under this  Paragraph 8 shall be resolved as provided
for in Paragraph 13.2 of this Agreement.

         9. Termination of the Term of Employment.  The Term of Employment under
this Agreement shall terminate under any of the following conditions:

         9.1      (A) at the option of the Company (i) for cause, which shall be
                  defined as: (a) Cohen's  willful failure to comply with any of
                  the  material  terms  of this  Agreement,  including,  without
                  limitation,  Cohen's  violation of any  covenants in Paragraph
                  2.2, 3, 5.1, 6 and 8, unless  such  failure  shall be remedied
                  within 30 days after receiving  notice of it from the Company;
                  (b) Cohen's willful engagement, in his capacity as an employee
                  of the Company, in gross misconduct  injurious to the Company,
                  and (c) Cohen's failure to carry out duties as agreed with the
                  Company  under  Paragraph  2.1  hereof;  and (d)  pursuant  to
                  Paragraph 6.4 hereof. It is expressly understood and agreed by
                  the  Company  that  expression  by  Cohen,  whether  public or
                  private,  of his  opinion as a private  individual  concerning
                  public issues, including endorsements of candidates or causes,
                  and  participation  in political,  social,  and  environmental
                  organizations or events, shall not be cause for termination.

                  (B) upon the death of Cohen.

                  (C) at the  option of Cohen  upon not less than 60 days  prior
                  notice to the Company given not earlier than July 30, 1998.


<PAGE>




         9.2 In the event of termination of the Term of Employment at the option
of the Company for cause as defined in Paragraph  9, Cohen shall  continue to be
subject to his  obligations  contained in Paragraphs  2.2, 3, 5, 6, 7, 8, and 11
hereof. The Company shall also be entitled,  as a remedy awarded under Paragraph
13.2, to terminate its obligation to make payments and to provide benefits under
Paragraph 6.1 or under 11.1,  11.3, and 11.4 as the case may be, in the event of
a material breach,  not remedied within 30 days after notice by Company,  of the
provisions of Paragraph 2.2, 3, 5.1, 6.1, or 11.2.

         9.3 In the event of termination of the Term of Employment at the option
of Cohen under  subparagraph  9.1(C) above, all the provisions of this Agreement
(including  those requiring the Company to make certain  payments and to provide
benefits  to  Cohen)  applicable  to the  period  after  the end of the  Term of
Employment,  including  Paragraphs  2.2, 3, 5, 6, 7, 8, and 11,  shall remain in
effect.

         10. Services After Term of Employment.  During the Severance Period and
afterwards,  Cohen shall be available  to serve as a  consultant  to the Company
regarding such matters and at such times  requested by the Board or by the Chief
Executive Officer of the Company, and as agreed to by Cohen. Cohen may also make
public  appearances  on behalf of the Company,  if any, upon such request and as
agreed in his discretion.  The Company shall promptly pay or reimburse Cohen for
all  reasonable  expenses  incurred  or paid by him in the  performance  of such
services,  provided that Cohen properly accounts therefor in accordance with the
policies of the Company.

         11.  Other Payments, Benefits and Duties.

         11.1.  Payments.

         11.1.1 Annual Payment After the Severance  Period.  In consideration of
the services specified in Paragraph 10, and in consideration of the covenants in
Paragraph  6.1,  beginning  as of three years after  termination  of the Term of
Employment,  the Company shall pay Cohen, during his lifetime, the annual sum of
$75,000  payable  quarterly,  and provide the benefits  specified  below in this
Paragraph 11. Such payments,  and the benefits  provided in Paragraphs  11.3 and
11.4,  shall terminate upon Cohen's notice to the Company  pursuant to Paragraph
6.3.5.

         11.1.2 Annual Adjustment.  The payment provided for in Paragraph 11.1.1
shall  increased  annually by the percentage  increase,  if any, in the Consumer
Price Index for Class C cities in the Northeast  Region for the preceding  year,
as  promulgated  by the Bureau of Labor  Statistics  of the U.S.  Department  of
Labor, or a successor index or comparable index for Chittenden County,  Vermont,
if one shall be  determined  by the Bureau of Labor  Statistics.  This  increase
shall begin  effective upon the  anniversary of the first year of payments under
Paragraph 11.1.1,  and shall continue annually until the year that Cohen attains
age 65.


<PAGE>




         11.2.  Insurance.

         11.2.1 Health Insurance. Cohen, his wife or significant other, and his
         dependents,  may  remain  persons  covered  by  the  Company's  health
         insurance  plan  after the Term of  Employment  and until such time as
         both Cohen and his wife (or significant other) qualify for federal and
         state Medicare  benefits as they may then be available,  by paying the
         Company's normal COBRA rate then in effect from time to time, with the
         deductible then in effect for a person with the salary rate that Cohen
         had  immediately  before  retirement,  provided that the Company makes
         such coverage  generally  available to its employees.  Nothing in this
         Agreement shall preclude the Company from selecting a different health
         insurance plan.

         11.2.2  Distribution  Rights or Payment in Lieu  Thereof.  The Company
         agrees in good faith to investigate  the feasibility of granting Cohen
         a ten year exclusive distributorship with respect to the Company's ice
         cream products line to a certain jurisdiction in the Caribbean, and if
         the Company  determines  that this is feasible,  the Company and Cohen
         agree to  negotiate  in good faith the terms of a mutually  acceptable
         distribution  agreement.  In the event  that  Company  determines,  by
         written notice to Cohen, that this is not feasible or in the event the
         parties  fail,  by  March  15,  1998,  to  negotiate  such a  mutually
         acceptable  distribution  agreement,  then the  Company  shall  pay to
         Cohen, the sum of $135,000 payable in three annual payments of $45,000
         each, the first on April 1, 1998, the second on April 1, 1999, and the
         third on April 1, 2000.  These annual payments under Paragraph  11.2.2
         shall,  in the  event  of  Cohen's  death,  be paid to his  estate  or
         designated beneficiaries.

         11.3 Founder's Office. The Company shall provide a Founder's Office, of
similar functionality and expense to the Founders' Office described in Paragraph
4.8, in a place in Vermont to be designated by Cohen  (subject to approval by of
the Company, which shall not be unreasonably withheld) for a period of two years
(but not after the death of Cohen) after  expiration or  termination of the Term
of Employment.

         11.4 Free Products for Life.  The Company  shall provide to Cohen,  and
after his death  shall  provide to two  persons  designated  by Cohen in writing
before  his  death,  reasonable  amounts  of free ice cream  and  other  Company
products  for their  respective  lives.  Furthermore,  when  Cohen is a material
participant  in or supporter  of any public  event,  the  interests of which are
aligned  with  the  Company's  statement  of  values,   entitled  "Leading  with
Progressive  Values Across our  Business,"  adopted by the Board of Directors of
the Company on November 20, 1997, a copy of which is attached  hereto as Exhibit
D, as amended by the Board from time to time, the Company will provide,  free of
charge,  a  reasonable  and adequate  amount of Ben & Jerry's  products for each
person reasonably expected to attend such events.


<PAGE>




         11.5  Breach.  Wilful  breach by Cohen of the  material  provisions  of
Paragraph  2.2, 3, 5.1,  6.1, 8, or 11.6,  if not remedied  within 30 days after
notice by the Company to Cohen,  shall  entitle the  Company,  as a remedy under
Paragraph  13.2, to terminate its  obligation to make payments  under  Paragraph
11.1 or to provide  benefits under  Paragraphs  11.3 and 11.4 of this Agreement.
Payments by the Company that would,  but for this Paragraph 11.5, have been made
to Cohen,  shall be made by the Company to an escrow agent mutually agreeable to
the Company and to Cohen, and shall be distributed from escrow to the Company or
to Cohen upon final  judgment  or  settlement  pursuant  to a  proceeding  under
Paragraph 13.2.

         11.6  Non-Company  Activities.  In  conducting  non-Company  activities
during the Term of Employment,  during the Severance Period or thereafter, Cohen
agrees to comply with the following provisions:

         11.6.1            No Agency.  Cohen will not hold  himself as acting on
                           behalf of the Company.  Cohen has no authority to act
                           for or to bind the Company  without  the  approval of
                           the Chief Executive Officer of the Company.

         11.6.2            Letterhead.  So  long  as he  is a  director  of  the
                           Company,  and  subject  to  Paragraph  2.2  (which if
                           applicable requires the Exhibit A procedure specified
                           in Paragraph 2.2),  Cohen may use Company  letterhead
                           imprinted  with the  legend  set out on Exhibit E, or
                           such other legend as may be reasonably  acceptable to
                           the  Company,  that  he is  acting  in  his  personal
                           capacity and is not acting on behalf of the Company.

         11.6.3            Company  Resources.  Other  than  the  resources  and
                           personnel  of  the  Founders  Office  provided  under
                           Paragraphs  4.8 and 11.3,  Cohen will not use Company
                           personnel  or  resources   except  with  the  express
                           written consent of the Chief Executive Officer of the
                           Company.

         11.7  Directorship.  Service  as a  director  of  the  Company  or  any
compensation therefor is not covered by this Agreement.

         11.8  Services  after  the  Term  of  Employment.  After  the  Term  of
Employment,  Cohen may perform services for the Company, in addition to those in
Paragraph 10, as are mutually agreed from time to time by Cohen and the Board or
the Chief Executive Officer, provided that his reasonable out-of-pocket expenses
are  advanced or  reimbursed  to him by the  Company,  and subject to  agreement
regarding other terms and conditions, if any.

         12. Notices. All notices, requests,  consents and other communications,
required or  permitted  to be given  hereunder  shall be in writing and shall be
deemed to have been duly given if delivered  personally  or mailed  first-class,
postage  prepaid,  by registered or certified mail,  addressed as follows (or to
such other  address as either party shall  designate by notice in writing to the
other in accordance herewith):


<PAGE>




                  If to the Company:

                  Ben & Jerry's Homemade, Inc.
                  30 Community Drive
                  South Burlington, Vermont 05403
                  Attention: President

                  If to Cohen:

                  82 St. George Lane
                  Williston, VT 05495

         13.  General.

         13.1 Governing  Law. This Agreement  shall be governed by and construed
and enforced in accordance with the laws of the State of Vermont (other than its
rules for choice of law).

         13.2 Dispute  Resolution.  All disputes concerning this Agreement shall
be  resolved , and all  remedies  shall be  available,  only as provided in this
Paragraph 13.2.

         13.2.1            In the event that one party  believes the other party
                           to  have   committed   a  material   breach  of  this
                           Agreement,  for which  the  party  wishes to pursue a
                           remedy,  then the party  shall give 30 days notice of
                           the breach.

         13.2.2            Upon written notice by either party, the parties each
                           agree to select a mediator and to promptly mediate in
                           good faith any controversy,  claim or dispute arising
                           between the parties arising out of or related to this
                           Agreement,  its  performance or any breach or claimed
                           breach thereof.

         13.2.3            In the event that such  non-binding  mediation  does
                           not resolve any such matter,  then such matter,  and
                           any other dispute arising under this Agreement,  the
                           parties  irrevocably  submit to the jurisdiction and
                           venue of the United  States  District  Court for the
                           District  of Vermont at  Burlington  and the Vermont
                           Superior Court for Chittenden County for the purpose
                           of any suit or other  proceeding  arising  out of or
                           based  upon this  Agreement  or the  subject  matter
                           hereof,  and agrees that any such proceeding will be
                           brought or maintained only in such court.

         13.3 Captions.  The section headings contained herein are for reference
purposes only and shall not in any way affect the meaning or  interpretation  of
this Agreement.

         13.4 Entire  Agreement.  This Agreement sets forth the entire agreement
and  understanding  of the parties  relating to the subject matter  hereof,  and
supersedes all prior arrangements,  arrangements and understandings,  written or
oral,  between the  parties  relating to the  subject  matter  hereof  except as
provided in the last sentence of Paragraph 3.1 Certain


<PAGE>




provisions of this Agreement  survive the Term of Employment and any termination
of payments by the Company, including Paragraphs 3, 5, 6, 8, 10, 11, and 13.

         13.5 No Other Representations. No representation, promise or inducement
has been  made by either  party  that is not  embodied  in this  Agreement,  and
neither party shall be bound or liable for any alleged  representation,  promise
or inducement not so set forth.

         13.6 Assignability. Subject to Paragraph 3.6, this Agreement may not be
assigned  by Cohen or the  Company,  except that Cohen may assign part or all of
payments  from  the  Company  for  the  benefit  of his  dependents,  heirs,  or
beneficiaries,   and  the  Company  may  assign  this  Agreement  in  a  merger,
consolidation,  sale or transfer of all or substantially all of the business and
assets of the Company. Subject to the foregoing,  this Agreement shall bind each
party and its successors, heirs, personal representatives and assigns.

         13.7  Amendments;  Waivers.  This  Agreement may be amended,  modified,
superseded, renewed or extended and the terms or covenants hereof may be waived,
only by a written  instrument  executed by both of the parties hereto, or in the
case of a waiver, by the party waiving  compliance.  The failure of either party
at any time or times to require  performance of any provision hereof shall in no
manner affect the right at the later time to enforce the same. No waiver in this
Agreement,  whether by conduct or otherwise, in any one or more instances, shall
be deemed to be, or  construed  as, a further or  continuing  waiver of any such
breach,  or a waiver of the breach of any other terms or covenant  contained  in
this Agreement.

         13.8 No  Presumption.  This Agreement has been prepared by the parties'
lawyers to reflect  the  parties'  mutual  agreement.  No  presumption  shall be
implied or asserted that the terms of this Agreement are to be construed against
either party.

         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first written above.

                          BEN & JERRY'S HOMEMADE, INC.

                                            /s/ Perry D. Odak 
                                    By:     _________________________________
                                            Perry Odak
                                            Chief Executive Officer
                                            Duly Authorized

                                            /s/ Bennett Cohen
                                            ---------------------------------
                                            Bennett Cohen


<PAGE>

                                                                    Exhibit 10.4
AGREEMENT


         AGREEMENT made and entered into in South Burlington,  Vermont as of the
29th day of January 1998, by and between BEN & JERRY'S HOMEMADE, INC., a Vermont
corporation  with its  headquarters  at 30 Community  Drive,  South  Burlington,
Vermont 05403 (the "Company") and JERRY GREENFIELD ("Greenfield"),  of 585 South
Road, Williston, Vermont 05495.

                                   WITNESSETH:

         WHEREAS,  Greenfield is a Founder of the Company and wishes to maintain
an  active  relationship  between  the  Founders  and the  Company  on  mutually
agreeable terms, both as an employee of the Company and thereafter; and

         WHEREAS,  the Company  desires to continue  to employ  Greenfield,  and
Greenfield  desires to continue to be employed by the Company,  all on the terms
and conditions hereinafter provided;

         WHEREAS,  the Company and Greenfield wish to confirm certain agreements
and make certain additional agreements that remain in force after the end of the
Term of Employment, as defined below; and

         WHEREAS,  this  Agreement  supersedes all prior  employment  agreements
between the parties.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
herein contained, the parties hereto agree as follows:

         1.  Employment  and Term of  Employment.  The Company  agrees to employ
Greenfield,  and Greenfield  hereby agrees to accept  employment by the Company,
under the terms and conditions contained in this Agreement.

         Subject to the  termination  provisions  set forth in  Paragraph 9 (and
6.2) hereof,  the employment term (the "Term" or the "Term of Employment") shall
commence on the date hereof,  and  terminate  on December  31,  1998,  but shall
automatically  renew for successive one year periods following December 31, 1998
unless either Greenfield or the Company gives notice to the other of non-renewal
at least sixty days prior to the end of the Term then in effect.

         2.       Duties for the Company and Other Activities

         2.1 Duties.  Greenfield  shall use his best efforts to advance the best
interests of the Company under this  Agreement.  During the Term of  Employment,
Greenfield  shall render services similar to the services he has performed since
January 1, 1997,  and at a level similar to that  performed  since that date, as
requested from time to time by the Board of Directors of the


<PAGE>




Company (the  "Board") or by the Chief  Executive  Officer of the  Company,  and
mutually agreed to by Greenfield.  It is understood that Greenfield's obligation
to provide  services at a level similar to that performed  since January 1, 1997
shall not be required if, in his reasonable judgment, there is a material change
in the values of the business mission of the Company,  or in the  implementation
in practice of such values,  from that of January 1, 1997.  Greenfield  may work
from offices at his home or at the headquarters of the Company in Vermont.

         2.2 Other  Activities.  During the Term of Employment  and  thereafter,
Greenfield  may, to the extent not  conflicting  with his duties under Paragraph
2.1,  and so long as in  compliance  with  Paragraph  6.1,  and  subject  to the
requirements  of  Paragraph  11,  engage  in other  businesses  and  activities,
including for-profit business and non-profit activities; provided, however, that
Greenfield  (i) shall  provide  written  notice to such third  party in the form
attached  hereto as  Exhibit  A, and (ii) such third  party  duly  executes  and
returns  such notice to  Greenfield,  who shall  promptly  forward a copy to the
Company.  It is understood  that such  businesses  and  activities are not to be
undertaken by Greenfield on behalf of the Company. It is further understood that
such  written  notice  is  not  required  for  the  personal,   non-business  or
non-commercial activities of Greenfield in his individual capacity.

         3.  Use of Name and Image, etc. During the Term of Employment and 
Thereafter

         3.1 Past Uses.  Greenfield  hereby  releases and discharges the Company
from any and all claims and demands arising out of or in connection with the use
by the Company of his name,  image,  likeness,  portrait,  photograph,  audio or
video recordings, and facsimile signature, and all trademarks, copyrights, trade
names,  and goodwill  associated  therewith  prior to the effective date of this
Agreement.  Greenfield  does not,  by this  Agreement,  necessarily  endorse  or
approve any text or event with which his name, image, or facsimile signature has
been used by the Company prior to the effective date of this Agreement, and does
not consent to future use of his name, image,  likeness,  portrait,  photograph,
audio or video  recordings,  and facsimile  signature  except as provided  under
paragraphs  3.2 and 3.3.  The  provisions  of this  Agreement  do not enlarge or
restrict the Company's intellectual property rights except as expressly provided
herein.

         3.2.  Confirmatory  Grant  of  Name,   Trademark,   and  Other  Rights.
Greenfield hereby irrevocably confirms the exclusive,  perpetual,  royalty-free,
worldwide  right  of the  Company  to use  his  first  name in the  name  "Ben &
Jerry's",  and  his  photograph  in the  form  of the  label  reproduced  on the
"Consent" attached as Exhibit B (used either together with the photograph of Ben
Cohen  included on Exhibit B or  separately),  and his photograph in the form of
the  three  labels  reproduced  on the  attached  Exhibit  C,  in  each  case in
connection with labels or packaging of products sold by the Company from time to
time and  ancillary  promotional  or image  materials of the company  (including
materials such as, but not limited to, signs, brochures, T shirts and giant pint
lids).

         Greenfield  further  confirms  that the  tradename  "Ben & Jerry's" and
associated goodwill are the exclusive property of the Company.



<PAGE>




3.3. Additional Grant, Subject to Written Consent, Regarding Certain Other Uses.

Other than the uses specified in Paragraph 3.2, the Company may use, on uses not
within Paragraph 3.2 above,  even if released and discharged under Paragraph 3.1
above, Greenfield's first name, image, likeness, portrait,  photograph, audio or
video  recordings,  and/or  facsimile  signature,  only with his express written
consent as to each proposed use.

         Within 30 days of the  effective  date of this  Agreement,  the Company
shall present to the Greenfield a list and  description of all uses for which it
requests consent at this time.  Greenfield shall respond to the request for such
uses within 30 days  thereafter,  and shall  execute all  appropriate  documents
reasonably requested by the Company in aid of each consented use.

         The Company shall discontinue any use not within Paragraph 3.2 to which
Greenfield  does not consent as follows:  For any such use in product  packages,
coupons,  certificates, and point of sale materials, the Company may consume its
stock,  if any,  existing as of the effective  date of this  Agreement.  For all
other such uses,  the Company  shall have a  commercially  reasonably  period of
time, not exceeding six months from the date of this  Agreement,  to discontinue
such use.

         The Company shall thereafter  afford a reasonable prior  opportunity to
Greenfield or his designee to review each matter as to which  Greenfield has the
right to consent  under this  paragraph,  and in turn  Greenfield  agrees,  upon
request of the Company,  to respond to any proposed  use that  requires  consent
under this  Paragraph,  and shall execute all appropriate  documents  reasonably
requested by the Company in aid of each consented use.

         3.4. Duty Not to Disparage.  So long as he is receiving  payments under
this Agreement,  Greenfield shall use his best efforts not to disparage publicly
the Company or its products or the Company's rights under Paragraph 3.

         3.5.  Specific  Enforcement.  The  provisions  of this  Paragraph 3 are
material  consideration  to this  Agreement,  and the parties  acknowledge  that
damages caused by breach of these provisions will be difficult to quantify.  The
parties  therefore   consent  to  the  award  of  equitable  relief,   including
prohibitory  and mandatory,  preliminary or permanent,  injunctions for material
breach of these  provisions  which is not reasonably  cured within 30 days after
notice,  as well as damages  for any  material  breach,  in a  proceeding  under
Paragraph 13.2.

         3.6  Assignment,  etc.  The rights  granted or confirmed to the Company
under this  Paragraph 3 may not be assigned  during the  lifetime of  Greenfield
except in connection  with a merger or  consolidation  of the Company or sale of
transfer of all or  substantially  all of the business or assets of the Company.
The grant or  confirmation of rights to the Company under this Paragraph 3 shall
be binding upon Greenfield and his heirs, legal representatives, and assigns.

         Uses by the Company under Paragraph 3 shall encompass the Company,  its
subsidiaries  and any  affiliates  in a joint  venture,  franchise or license in
which the Company (or any subsidiary) has a significant  economic interest.  The
term "use" shall  include,  for any  permitted  use,  re-use,  publication,  and
reproduction in whole or in part in any and all media.


<PAGE>




          4. Compensation and Benefits During the Term of Employment.

         4.1 Base Salary.  During the Term of Employment,  the Company shall pay
to  Greenfield  a base salary  ("Base  Salary") of $200,000  per annum,  payable
monthly,  beginning  as of May 1,  1997.  Once a year the  Board  shall,  in its
discretion,  review Greenfield's Base Salary with a view to an upward adjustment
thereof.

         4.2 Bonus.  The Company may, if determined by the Board, pay Greenfield
for each calendar year during the period of Greenfield's  employment  hereunder,
commencing  with the year ending  December  31,  1998,  a bonus  ("Bonus") in an
amount to be  determined  by the  Board in its  discretion.  Any Bonus  shall be
payable  within 90 days  after  receipt by the  Company of the annual  financial
statements  of the  Company,  certified  by  the  independent  certified  public
accountants  of the Company in accordance  with  generally  accepted  accounting
principles uniformly applied on a consistent basis.

         4.3 Out-of-Pocket Expenses. The Company shall promptly pay or reimburse
Greenfield  for  all  reasonable  expenses  incurred  or  paid  by  him  in  the
performance  of  his  duties  during  the  Term  of  Employment,  provided  that
Greenfield  properly  accounts  therefor in accordance  with the policies of the
Company.

         4.4 Medical  Benefits.  The Company  shall provide  Greenfield  and his
dependents with health and hospitalization  insurance, and any other medical and
dental benefits generally available to employees during the Term of Employment.

         4.5  Vacation.  During  the  Term of  Employment,  Greenfield  shall be
entitled to four weeks paid vacation per annum at times to be mutually  selected
by Greenfield and the Company.

         4.6 Car. During the Term of Employment, Greenfield shall be entitled to
a "Company  Car" for use while engaged in his duties under this  Agreement.  The
Company  shall pay or reimburse  Greenfield  for gas,  maintenance,  and repair,
other than personal use.

         4.7 Life Insurance.  The Company shall provide Greenfield with the same
life insurance  benefits as available to employees  generally during the Term of
Employment.

         4.8 Founders'  Office.  The Company shall  provide  Greenfield  with an
office at the  Company's  headquarters  in Vermont,  to be situated,  furnished,
equipped,  supported,  and  staffed  in a manner  substantially  the same as the
present  "Founders'  Office," for use by Greenfield  in connection  with Company
business,  or,  subject  to the other  provisions  of this  Agreement,  personal
affairs, or any other matter.

         5. Protection of Confidential Information During the Term of Employment
and Thereafter.



<PAGE>




         5.1  Confidentiality   Covenant.   Greenfield   acknowledges  that  his
employment  by the Company has and will continue to bring him into close contact
with many  confidential  affairs of the  Company,  including  information  about
costs,  profits,  markets,  sales,  products,  key personnel,  pricing policies,
operational methods, strategic and other business plans, manufacturing processes
and other business affairs,  methods of information not readily available to the
public, and plans for future developments.  Greenfield further acknowledges that
the services to be performed by him under this Agreement are of special,  unique
and extraordinary  character.  Greenfield further acknowledges that the business
of the  Company  is  conducted  throughout  the  United  States  and in  certain
countries  outside  the  United  States  and  that he is  therefore  capable  of
competing  with the Company  from nearly any  location in the United  States and
from certain  foreign  locations.  In recognition  of the foregoing,  Greenfield
covenants and agrees:

         (a) That he will keep  secret all  confidential  affairs of the Company
         and not use them  himself  or  disclose  them to anyone  outside of the
         Company,  either  during  or after  the Term of  Employment,  except in
         accordance  with the  performance  of his duties or with the  Company's
         prior written consent; and

         (b) That he will deliver  promptly to the Company on termination of the
         Term of  Employment,  or at any time the Company  may so  request,  all
         memoranda,  notes, records, reports and other documents (and all copies
         thereof) relating to the Company's business,  which he may then possess
         or have under his control,  except for personal mementos and effects as
         he may reasonably identify and retain.

         5.2 Specific Remedies.  If Greenfield commits a breach, or threatens to
commit a  breach,  of any of the  provisions  of  paragraph  5.1  (which  is not
reasonably  cured within 30 days after notice),  then the Company shall have the
right and remedy (i) to have such provisions specifically enforced, and (ii) the
right and  remedy  to  require  Greenfield  to  account  for and pay over to the
Company  all  compensation,  profits,  monies,  accruals,  increments  or  other
benefits  (collectively  "Benefits")  derived or received by  Greenfield  as the
result of any  transactions  constituting  a breach of any of the  provisions of
paragraph  5.1, and  Greenfield  hereby  agrees to account for and pay over such
Benefits  to the  Company.  Disputes  arising  under this  Paragraph  5 shall be
resolved as provided for in Paragraph 13.2 of this Agreement.

         6.  Restriction  on  Competition  During  the  Term of  Employment  and
Thereafter.
         6.1 Covenant. Greenfield covenants and agrees that:

         (A) during the Term of  Employment  (as it may be  extended)  and for a
         period of three (3) years (the "Severance Period') thereafter,  he will
         not (i) enter,  directly or  indirectly,  into the employ of or render,
         directly or indirectly, any services to any person, firm or corporation
         engaged in any business competitive with any business of the Company or
         any  subsidiary at the time that he commences  such employ or services;
         (ii) engage,  directly or indirectly,  in any such business for his own
         account;  or (iii) become  interested,  directly or indirectly,  in any
         such business as an individual partner, shareholder, creditor,


<PAGE>




         director, officer, principal, agent, employee, trustee, consultant, 
         advisor or in any other relationship or capacity; and

         (B) after the  Severance  Period,  he will not (i) enter,  directly  or
         indirectly,  into the employ of or render, directly or indirectly,  any
         services  to any  person,  firm or  corporation  engaged  in the frozen
         dessert  business,  or engaged in material  competition  with any other
         business material to the Company or any subsidiary as of the end of the
         Term of Employment;  (ii) engage,  directly or indirectly,  in any such
         business for his own account;  or (iii) become interested,  directly or
         indirectly, in any such business as an individual partner, shareholder,
         creditor,  director,  officer,  principal,  agent,  employee,  trustee,
         consultant, advisor or in any other capacity;

         6.2 Consideration.  In consideration for Greenfield's  agreement not to
compete as set forth  herein,  in  addition  to the  Compensation  and  Benefits
provided in Paragraph 4 of this Agreement,  the Company agrees to pay Greenfield
severance  ("Severance"),  on a monthly basis, equal to 100% of his then current
rate of  annual  Base  Salary  (measured  at the  date of the end of the Term of
Employment, as it may have been extended) during the Severance Period, provided,
however,  that  such  payments  shall  terminate  upon  earlier  termination  of
Greenfield's  employment  by the Company  for "cause" as defined in  Paragraph 9
(and 6.4) hereof or  termination  of the Company's  obligations to make payments
under Paragraph 6.4 or 11.5 of this Agreement.

         The Severance  Payments  during the three year  Severance  Period under
this Paragraph 6.2 shall,  in the event of  Greenfield's  death,  be paid to his
estate or designated beneficiaries.

         6.3 Limitations on the Covenant.

         6.3.1 The  provisions  of Paragraph 6.1 shall not be deemed to preclude
Greenfield  from  employment  by or  consulting  for any  person  some of  whose
activities  are  competitive  with the  business of the Company if  Greenfield's
employment  or  consulting  does not  relate,  directly or  indirectly,  to such
competitive business.

         6.3.2  Nothing  contained in paragraph  6.1 shall be deemed to prohibit
Greenfield (A) from acquiring or holding, solely for investment, publicly traded
securities  of any  corporation  that  competes with the Company so long as such
securities  do not, in the  aggregate,  constitute  more than 2% of any class or
series of outstanding  securities of such corporation,  or (B) from serving as a
director, officer, member of any committee, employee, or consultant for a person
other than the Company who does not engage in any business  competitive with any
business of the Company.

         6.3.3 The Company  may at any time,  upon  Greenfield's  request to the
Board,  waive  in  writing  the  covenants  in  Paragraph  6.1 as to one or more
activities.


<PAGE>




         6.3.4  It is  understood  that  if  Greenfield  engages  in a  business
activity which is permitted  under  Paragraph 6.1, and the Company  subsequently
begins to compete in that  business,  then  Greenfield may continue to engage is
such  business  activity  without  restriction.  In that case,  the  covenant of
Paragraph 6.1 shall not apply to such permitted  activity,  and the remedies for
violation of the covenant provided in Paragraphs 6.2, 9.2, and 11.5 shall not be
available to the Company.

         6.3.5 After the  Severance  Period,  Greenfield  may  compete  with the
Company in any line of  business  upon 90 days  advance  notice to the  Company,
provided,  however,  that payments by the Company to Greenfield  under Paragraph
11.1, and benefits under Paragraphs 11.3 and 11.4, shall thereupon terminate.

         6.4 Remedies. In the event of the violation by Greenfield of any of the
covenants of Paragraphs  2.2, 3, 5.1, 6.1 or 8, and unless such violation  shall
be remedied within 30 days after receiving  notice of it from the Company,  such
violation  shall be deemed to be "cause"  within the meaning of  Paragraph 9 for
termination of the Term of Employment  and (to the extent  therein  provided) of
the Company's obligations to make any payments under this Agreement. The Company
shall have the right and remedy to have the  provisions  of  Paragraphs  2.2, 3,
5.1, 6.1 or 8 specifically  enforced,  it being acknowledged and agreed that any
such  violation or threatened  violation  will cause  irreparable  injury to the
Company  and that  money  damages  will not  provide an  adequate  remedy to the
Company.  Disputes  arising under this Paragraph 6 shall be resolved as provided
for in Paragraph 13.2 of this Agreement.

         7. Independence,  Severability and Non-Exclusivity;  Jurisdiction. Each
of the rights and remedies enumerated in Paragraphs 2.2, 3, 5.2, 6.4 and 8 shall
be independent of the other and shall be severally  enforceable  and all of such
rights and remedies  shall be in addition to and not in lieu of any other rights
and remedies  available to the Company under the law or in equity. If any of the
covenants  contained in Paragraphs 2.2, 3, 5.1, 6.1 or 8 or if any of the rights
or remedies  enumerated in Paragraphs  2.2, 3, 5.2, 6.4 or 8, or any part of any
of them,  is hereafter  construed to be invalid or  unenforceable,  then (i) the
same shall not affect the remainder of the covenants or rights or remedies which
shall be given full effect  without  regard to the invalid  portions and (ii) in
addition if any of the covenants  contained in Paragraphs  2.2, 3, 5.1, 6.1 or 8
is held to be  unenforceable  because of the  duration of such  provision or the
subject matter or area covered thereby,  the parties agree that the court making
such  determination  shall have the power to reduce the duration  and/or area of
such provision and in its reduced form said provision shall then be enforceable.

         8. Product Development. Greenfield acknowledges that during the Term of
Employment  he may  conceive  of,  discover,  invent or create new  products  or
product  improvements  whether  patentable or  copyrightable  or not (all of the
foregoing being collectively referred to herein as "Product Developments"), that
he may conceive of, discover,  invent or create various  business  opportunities
relating to the business of the Company, and that various business opportunities
relating to the business of the Company may be presented to him by reason of his
relationship created by this Agreement.  Greenfield acknowledges that all of the
foregoing shall be owned by


<PAGE>




and belong  exclusively  to the Company and that he shall not have any  personal
interest  therein,  provided  that they are either  related in any manner to the
business of the Company,  or are conceived or made on or presented to Greenfield
during  the  Company's  time or  with  the use of the  Company's  facilities  or
materials.  Greenfield shall (i) disclose promptly any such Product Developments
and business  opportunities to the Company; (ii) assign to the Company,  without
additional  compensation,  the entire  rights to such Product  Developments  and
business opportunities; (iii) execute all documents and instruments necessary to
carry  out the  foregoing;  and (iv) give  testimony  in  support  of its or his
developments or creation in any appropriate case.

         Provided,  however,  that if the Company does not implement or act upon
any  such  Product  Development  or  business  opportunity  during  the  Term of
Employment or the Severance Period, then Greenfield's rights, title and interest
in any Product  Development or business  opportunity  conceived of,  discovered,
invented  or  created  by  Greenfield   shall  revert  to  Greenfield  upon  the
termination  of his  employment  for  any  reason.  In use of any  such  Product
Development,  Greenfield  shall be subject to the covenant  against  competition
specified in Paragraph 6.

         Provided further, that if the Chief Executive Officer of the Company so
consents  in writing,  Greenfield's  rights,  title and  interest in any Product
Development  or  business  opportunity  conceived  of,  discovered,  invented or
created by Greenfield shall revert to Greenfield at any time.

         Disputes  arising under this  Paragraph 8 shall be resolved as provided
for in Paragraph 13.2 of this Agreement.

         9. Termination of the Term of Employment.  The Term of Employment under
this Agreement shall terminate under any of the following conditions:

         9.1      (A) at the option of the Company (i) for cause, which shall be
                  defined as: (a)  Greenfield's  willful  failure to comply with
                  any  of the  material  terms  of  this  Agreement,  including,
                  without limitation, Greenfield's violation of any covenants in
                  Paragraph  2.2, 3, 5.1, 6 and 8, unless such failure  shall be
                  remedied within 30 days after receiving  notice of it from the
                  Company; (b) Greenfield's willful engagement,  in his capacity
                  as an employee of the Company,  in gross misconduct  injurious
                  to the  Company,  and (c)  Greenfield's  failure  to carry out
                  duties as agreed with the Company under  Paragraph 2.1 hereof;
                  and (d)  pursuant to  Paragraph  6.4 hereof.  It is  expressly
                  understood  and  agreed  by the  Company  that  expression  by
                  Greenfield,  whether  public or  private,  of his opinion as a
                  private   individual   concerning  public  issues,   including
                  endorsements  of candidates or causes,  and  participation  in
                  political,  social, and environmental organizations or events,
                  shall not be cause for termination.

                  (B) upon the death of Greenfield.

                  (C) at the  option  of  Greenfield  upon not less than 60 days
                  prior  notice to the Company  given not earlier  than July 30,
                  1998.


<PAGE>




         9.2 In the event of termination of the Term of Employment at the option
of the Company for cause as defined in Paragraph 9, Greenfield shall continue to
be subject to his obligations contained in Paragraphs 2.2, 3, 5, 6, 7, 8, and 11
hereof. The Company shall also be entitled,  as a remedy awarded under Paragraph
13.2, to terminate its obligation to make payments and to provide benefits under
Paragraph 6.1 or under 11.1,  11.3, and 11.4 as the case may be, in the event of
a material breach,  not remedied within 30 days after notice by Company,  of the
provisions of Paragraph 2.2, 3, 5.1, 6.1, or 11.2.

         9.3 In the event of termination of the Term of Employment at the option
of  Greenfield  under  subparagraph  9.1(C)  above,  all the  provisions of this
Agreement (including those requiring the Company to make certain payments and to
provide  benefits to  Greenfield)  applicable to the period after the end of the
Term of  Employment,  including  Paragraphs  2.2,  3, 5, 6, 7, 8, and 11,  shall
remain in effect.

         10. Services After Term of Employment.  During the Severance Period and
afterwards,  Greenfield  shall be  available  to serve  as a  consultant  to the
Company  regarding  such matters and at such times  requested by the Board or by
the Chief  Executive  Officer of the  Company,  and as agreed to by  Greenfield.
Greenfield may also make public  appearances  on behalf of the Company,  if any,
upon such request and as agreed in his  discretion.  The Company shall  promptly
pay or reimburse  Greenfield for all reasonable expenses incurred or paid by him
in the performance of such services,  provided that Greenfield properly accounts
therefor in accordance with the policies of the Company.

         11.  Other Payments, Benefits and Duties.

         11.1.  Payments.

         11.1.1 Annual Payment After the Severance  Period.  In consideration of
the services specified in Paragraph 10, and in consideration of the covenants in
Paragraph  6.1,  beginning  as of three years after  termination  of the Term of
Employment,  the Company shall pay Greenfield,  during his lifetime,  the annual
sum of $75,000 payable  quarterly,  and provide the benefits  specified below in
this Paragraph 11. Such payments,  and the benefits  provided in Paragraphs 11.3
and 11.4,  shall terminate upon  Greenfield's  notice to the Company pursuant to
Paragraph 6.3.5.

         11.1.2 Annual Adjustment.  The payment provided for in Paragraph 11.1.1
shall  increased  annually by the percentage  increase,  if any, in the Consumer
Price Index for Class C cities in the Northeast  Region for the preceding  year,
as  promulgated  by the Bureau of Labor  Statistics  of the U.S.  Department  of
Labor, or a successor index or comparable index for Chittenden County,  Vermont,
if one shall be  determined  by the Bureau of Labor  Statistics.  This  increase
shall begin  effective upon the  anniversary of the first year of payments under
Paragraph  11.1.1,  and shall continue  annually until the year that  Greenfield
attains age 65.


<PAGE>




         11.2.  Insurance.

         11.2.1 Health Insurance. Greenfield, his wife or significant other, and
         his  dependents,  may remain  persons  covered by the Company's  health
         insurance plan after the Term of Employment and until such time as both
         Greenfield and his wife (or significant  other) qualify for federal and
         state  Medicare  benefits as they may then be available,  by paying the
         Company's  normal COBRA rate then in effect from time to time, with the
         deductible  then in  effect  for a person  with the  salary  rate  that
         Greenfield had immediately before retirement, provided that the Company
         makes such coverage  generally  available to its employees.  Nothing in
         this  Agreement  shall  preclude the Company from selecting a different
         health insurance plan.

         11.2.2 Life Insurance.  The Company shall have in place, within 30 days
         after the date of this Agreement,  a "whole life"  insurance  policy on
         Greenfield's life, with a death benefit of $1 million, with the present
         insurance  carrier of the Company's  policy on  Greenfield's  life. The
         policy shall be owned by the Company.  Upon  termination of the Term of
         Employment,  and upon notice by Greenfield effective not before January
         1, 1999, the Company shall assign ownership of the policy to Greenfield
         as sole owner of the policy with the right to redeem the net cash value
         of the policy,  to assign the policy,  and to designate  beneficiaries.
         The Company  shall pay the  premiums due on the life  insurance  policy
         until it becomes "self- funding."

         11.3 Founder's Office. The Company shall provide a Founder's Office, of
similar functionality and expense to the Founders' Office described in Paragraph
4.8, in a place in Vermont to be designated  by Greenfield  (subject to approval
by of the Company, which shall not be unreasonably withheld) for a period of two
years (but not after the death of Greenfield) after expiration or termination of
the Term of Employment.

         11.4 Free Products for Life.  The Company shall provide to  Greenfield,
and after his death shall  provide to two persons  designated  by  Greenfield in
writing before his death, reasonable amounts of free ice cream and other Company
products for their respective lives. Furthermore,  when Greenfield is a material
participant  in or supporter  of any public  event,  the  interests of which are
aligned  with  the  Company's  statement  of  values,   entitled  "Leading  with
Progressive  Values Across our  Business,"  adopted by the Board of Directors of
the Company on November 20, 1997, a copy of which is attached  hereto as Exhibit
D, as amended by the Board from time to time, the Company will provide,  free of
charge,  a  reasonable  and adequate  amount of Ben & Jerry's  products for each
person reasonably expected to attend such events.

         11.5 Breach.  Wilful breach by Greenfield of the material provisions of
Paragraph  2.2, 3, 5.1,  6.1, 8, or 11.6,  if not remedied  within 30 days after
notice by the Company to  Greenfield,  shall  entitle the  Company,  as a remedy
under  Paragraph  13.2,  to terminate  its  obligation  to make  payments  under
Paragraph 11.1 or to provide benefits under Paragraphs 11.3 and 11.4 of this


<PAGE>




Agreement. Payments by the Company that would, but for this Paragraph 11.5, have
been  made to  Greenfield,  shall  be made by the  Company  to an  escrow  agent
mutually  agreeable to the Company and to  Greenfield,  and shall be distributed
from escrow to the Company or to  Greenfield  upon final  judgment or settlement
pursuant to a proceeding under Paragraph 13.2.

         11.6  Non-Company  Activities.  In  conducting  non-Company  activities
during  the Term of  Employment,  during  the  Severance  Period or  thereafter,
Greenfield agrees to comply with the following provisions:

         11.6.1            No Agency. Greenfield will not hold himself as acting
                           on behalf of the Company. Greenfield has no authority
                           to  act  for  or to  bind  the  Company  without  the
                           approval  of  the  Chief  Executive  Officer  of  the
                           Company.

         11.6.2            Letterhead.  So  long  as he  is a  director  of  the
                           Company,  and  subject  to  Paragraph  2.2  (which if
                           applicable requires the Exhibit A procedure specified
                           in  Paragraph   2.2),   Greenfield  may  use  Company
                           letterhead  imprinted  with  the  legend  set  out on
                           Exhibit E, or such other legend as may be  reasonably
                           acceptable  to the Company,  that he is acting in his
                           personal  capacity and is not acting on behalf of the
                           Company.

         11.6.3            Company  Resources.  Other  than  the  resources  and
                           personnel  of  the  Founders  Office  provided  under
                           Paragraphs  4.8 and  11.3,  Greenfield  will  not use
                           Company   personnel  or  resources  except  with  the
                           express   written  consent  of  the  Chief  Executive
                           Officer of the Company.

         11.7  Directorship.  Service  as a  director  of  the  Company  or  any
compensation therefor is not covered by this Agreement.

         11.8  Services  after  the  Term  of  Employment.  After  the  Term  of
Employment,  Greenfield  may perform  services for the  Company,  in addition to
those in Paragraph  10, as are mutually  agreed from time to time by  Greenfield
and the Board or the  Chief  Executive  Officer,  provided  that his  reasonable
out-of-pocket  expenses are advanced or  reimbursed  to him by the Company,  and
subject to agreement regarding other terms and conditions, if any.

         12. Notices. All notices, requests,  consents and other communications,
required or  permitted  to be given  hereunder  shall be in writing and shall be
deemed to have been duly given if delivered  personally  or mailed  first-class,
postage  prepaid,  by registered or certified mail,  addressed as follows (or to
such other  address as either party shall  designate by notice in writing to the
other in accordance herewith):


<PAGE>




                  If to the Company:

                  Ben & Jerry's Homemade, Inc.
                  30 Community Drive
                  South Burlington, Vermont 05403
                  Attention: President

                  If to Greenfield:

                  585 South Road
                  Williston, VT 05495

         13.  General.

         13.1 Governing  Law. This Agreement  shall be governed by and construed
and enforced in accordance with the laws of the State of Vermont (other than its
rules for choice of law).

         13.2 Dispute  Resolution.  All disputes concerning this Agreement shall
be  resolved , and all  remedies  shall be  available,  only as provided in this
Paragraph 13.2.

         13.2.1            In the event that one party  believes the other party
                           to  have   committed   a  material   breach  of  this
                           Agreement,  for which  the  party  wishes to pursue a
                           remedy,  then the party  shall give 30 days notice of
                           the breach.

         13.2.2            Upon written notice by either party, the parties each
                           agree to select a mediator and to promptly mediate in
                           good faith any controversy,  claim or dispute arising
                           between the parties arising out of or related to this
                           Agreement,  its  performance or any breach or claimed
                           breach thereof.

         13.2.3            In the event that such non-binding mediation does not
                           resolve any such matter,  then such  matter,  and any
                           other  dispute  arising  under  this  Agreement,  the
                           parties  irrevocably  submit to the  jurisdiction and
                           venue of the  United  States  District  Court for the
                           District  of Vermont at  Burlington  and the  Vermont
                           Superior Court for Chittenden  County for the purpose
                           of any suit or  other  proceeding  arising  out of or
                           based  upon  this  Agreement  or the  subject  matter
                           hereof,  and agrees that any such  proceeding will be
                           brought or maintained only is such court.

         13.3 Captions.  The section headings contained herein are for reference
purposes only and shall not in any way affect the meaning or  interpretation  of
this Agreement.

         13.4 Entire  Agreement.  This Agreement sets forth the entire agreement
and  understanding  of the parties  relating to the subject matter  hereof,  and
supersedes all prior arrangements,  arrangements and understandings,  written or
oral,  between the  parties  relating to the  subject  matter  hereof  except as
provided in the last sentence of Paragraph 3.1 Certain


<PAGE>




provisions of this Agreement  survive the Term of Employment and any termination
of payments by the Company, including Paragraphs 3, 5, 6, 8, 10, 11, and 13.

         13.5 No Other Representations. No representation, promise or inducement
has been  made by either  party  that is not  embodied  in this  Agreement,  and
neither party shall be bound or liable for any alleged  representation,  promise
or inducement not so set forth.

         13.6 Assignability. Subject to Paragraph 3.6, this Agreement may not be
assigned by Greenfield or the Company, except that Greenfield may assign part or
all of payments from the Company for the benefit of his  dependents,  heirs,  or
beneficiaries,   and  the  Company  may  assign  this  Agreement  in  a  merger,
consolidation,  sale or transfer of all or substantially all of the business and
assets of the Company. Subject to the foregoing,  this Agreement shall bind each
party and its successors, heirs, personal representatives and assigns.

         13.7  Amendments;  Waivers.  This  Agreement may be amended,  modified,
superseded, renewed or extended and the terms or covenants hereof may be waived,
only by a written  instrument  executed by both of the parties hereto, or in the
case of a waiver, by the party waiving  compliance.  The failure of either party
at any time or times to require  performance of any provision hereof shall in no
manner affect the right at the later time to enforce the same. No waiver in this
Agreement,  whether by conduct or otherwise, in any one or more instances, shall
be deemed to be, or  construed  as, a further or  continuing  waiver of any such
breach,  or a waiver of the breach of any other terms or covenant  contained  in
this Agreement.

         13.8 No  Presumption.  This Agreement has been prepared by the parties'
lawyers to reflect  the  parties'  mutual  agreement.  No  presumption  shall be
implied or asserted that the terms of this Agreement are to be construed against
either party.

         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first written above.

                          BEN & JERRY'S HOMEMADE, INC.

                                            /s/ Perry D. Odak 
                                    By:     _________________________________
                                            Perry Odak
                                            Chief Executive Officer
                                            Duly Authorized

                                            /s/ Jerry Greenfield 
                                            ---------------------------------
                                            Jerry Greenfield


<PAGE>

                                                                   Exhibit 10.34
                             
                              EMPLOYMENT AGREEMENT

         This  Agreement  is made in  Burlington,  Vermont by and  between Ben &
Jerry's  Homemade,  inc.  (the  "Company"),  a  Vermont  corporation,  with  its
principal place of business at 30 Community  Drive,  South  Burlington,  Vermont
05403-6828,  and Angelo M. Pezzani,  an  individual,  living at 950 Laurel Glen,
Palo  Alto,  CA  94304  (the  "Executive"),  is  effective  as of the 1st day of
January, 1998 (the "Effective Date").

         WHEREAS, subject to the terms and considerations hereinafter set forth,
the  Company  wishes to employ the  Executive  as its Senior  Director--Business
Development and Executive wishes to accept such employment;

          NOW,  THEREFORE,  in consideration  of the foregoing  premises and the
     mutual  promises,  terms,  provisions,  and  conditions  set  forth in this
     Agreement, the parties hereby agree:

    1. Employment.

         a.  Employment by the Company.  Executive  agrees to be employed by the
Company  for the  Term of this  Agreement  upon the  terms  and  subject  to the
conditions  set forth in this  Agreement.  Executive  shall  serve as the Senior
Director--Business  Development  ("SDBD")  of the  Company  and shall  have such
duties as may be prescribed by the current Chief  Executive  Officer ("CEO") and
Executive shall serve in such other and/or additional position(s) as the current
CEO may determine from time to time. The SDBD will report directly to the CEO.

         b.  Performance  of  Duties.  Throughout  the  Term of this  Agreement,
Executive  shall  faithfully  and  diligently  perform   Executive's  duties  in
conformity with the reasonable  directions of the CEO and in conformity with the
terms  and  conditions  hereof  and  will  serve  the  Company  to the  best  of
Executive's  ability.  Executive shall devote  Executive's  entire working time,
attention  and energies to the  business and affairs of the Company,  subject to
vacations and sick leave in accordance with Company's policy.

         c. Place of Performance.  During the Term of this Agreement,  Executive
shall be based in the Company's offices in South Burlington,  Vermont. Executive
will be at the  Company's  principal  place of  business  in  South  Burlington,
Vermont and be ready, willing, and able to perform his Duties hereunder no later
than January 15, 1998.  Executive  shall maintain a residence in the Burlington,
Vermont area within reasonable access to Executive's place of employment.


2. Term.  Subject to earlier  termination  as hereafter  provided and subject to
renewal as provided below, the Executive's  employment  hereunder shall be for a
term of three (3) years,  commencing  on the  Effective  Date  hereof and ending
thirty-six  (36)  months  thereafter  on  December  31,  2000.  The term of this
Agreement, as from time to time extended or renewed, is hereafter referred to as
"the Term of this Agreement" or "the Term hereof". This Agreement shall continue
on a  year-to-year  basis  beyond  the end of the third year (or a later year if
this  Agreement  has  renewed),  unless the Company  notifies  the  Executive in
writing  not less than six (6)  months  prior to the end of the  third  year (or
applicable  later year) that the Company  does not wish to renew the  Agreement.
Failure by the Company to so notify  Executive  shall  automatically  renew this
Agreement for an additional one year.

     3. Compensation and Benefits. As compensation for the services performed by
the Executive and subject to performance of the Executive's obligations:

         a. Base Salary.  The Company  agrees to pay the Executive a base salary
("Base  Salary") at the annual rate of Two  Hundred and Fifty  Thousand  Dollars
($250,000.00)  payable in  installments  consistent  with the Company's  payroll
practices.  The Executive  will be subject to annual merit salary reviews by the
CEO.  Such base  salary,  as from time to time is then in effect,  is  hereafter
referred to as the "Base Salary".

         b. Annual Bonus and Guarantees. The CEO is in the process of developing
a Senior Management Incentive Pool ("SMIP"). The SMIP is not presently finalized
but is in the process of being  prepared for  submission  to and approval by the
Company's  Board of  Directors.  When  such  plan is  approved.  Executive  will
participate  therein and will be treated in accordance with his position and the
terms of the SMIP  and the  provisions  of this  Section  3(b).  Notwithstanding
anything to the contrary, Company shall pay to Executive, as a guaranteed bonus,
a minimum  sum equal to  $75,000.00  no later than  January  31,  1999,  for the
respective year ending December  31,1998.  Bonuses for subsequent  years will be
under the SMIP.  and if there is no SMIP approved and in place,  then the Annual
Bonus due Employee will be  commensurate  with the  guaranteed  bonus for fiscal
year ending 1998.

         c. Other  Benefits.  The Executive  shall be entitled to participate in
all of the employee  benefit plans and programs of the Company,  and receive the
benefits and perquisites, generally provided to executives of the same level and
responsibility  as Executive.  To the extent permitted by law and the provisions
of the  specific  plan,  the  eligibility  date for the  Executive,  as the same
relates  to any and all  benefits,  shall  be  March 1,  1997.  Nothing  in this
Agreement  shall preclude the Company from  terminating or amending from time to
time any employee  benefit plan or program.  Executive shall be entitled to four
(4) weeks of vacation per year plus the allowable personal days.

         d. Business Expenses. Upon submission of itemized expense statements in
the  manner   specified  by  the  Company,   Executive   shall  be  entitled  to
reimbursement for reasonable travel and other reasonable  business expenses duly
incurred by the Executive in the  performance of  Executive's  duties under this
Agreement.  Such  reimbursement  shall be in  accordance  with the  policies and
procedures  established  by the Company from time to time and for  executives of
the same level and responsibility as Executive.


         e.  Relocation  Expenses.  The Company will reimburse the Executive for
the  following  relocation  expenses:  (i) Closing costs on selling the existing
home,  including  sales  commission  and legal fees,  (ii)  Expenses to move all
household  goods,  (iii)  Interim  living  expenses  for ninety (90) days,  (iv)
Expenses for up to two (2)  house-hunting  trips for the  Executive and his wife
including air fare,  lodging,  meals and rental car, and (v)  Customary  closing
costs on any new purchase of the  Executive's  residence  in Vermont,  including
standard  mortgage  points (not buy down interest rate expenses) and legal fees.
All reimbursed  amounts will be grossed up for tax purposes.  To be eligible for
these expense reimbursements,  the Executive must commence the relocation within
one (1) year  from  the  Effective  Date,  Prior to  Employees's  relocation  to
Vermont,  the  Company  will  reimburse  Executive  for twice a month  commuting
expenses to California. If Executive's employment with the Company is terminated
within two (2) years from the date of  Employees'  relocation to Vermont for any
reason  other than for Cause,  then  Company will pay all costs (on a grossed up
basis) of relocating the Executive back to Palo Alto, California.

         f. Grant of Option  and Terms  Thereof.  The  Company  hereby  grant to
Executive, pursuant to the Company's 1997 Equity Incentive Plan (the "Plan"), an
option to purchase  52,000  shares of Class A common stock of the Company  ("ISO
Option Shares")  exercisable at the market price of $13.89. This ISO Option will
expire 10 years form the date of grant  thereof.  Provided that the Executive is
in full  compliance  with terms and conditions of the Plan, this ISO Option will
be  exercisable  over a four (4) year  period  of the time  commencing  from the
Effective Date of this Agreement,  with one-fourth being exercisable on March 1,
1998 and up to additional  1/48 of the shares covered by this Option on the last
day of each  month  in the next  three  years  after  said  anniversary  of said
Effective  Date. The full terms and conditions of this Option shall be set forth
in the form of the Option Certificate attached as Exhibit A.

         4. Termination of Employment. Notwithstanding the provisions of Section
2 hereof,  the  Executive's  employment  hereunder  shall terminate prior to the
expiration of the Term under the following circumstances.

          a.  Death.  In the  event of the  Executive's  death  during  the Term
              thereof,   the  Company  shall  pay  the  Executive's   designated
              beneficiary  or,  if no  beneficiary  has been  designated  by the
              Executive,  to his  estate,  any earned and  unpaid  Base  Salary;
              bonuses  and  incentives  that are earned  and  unpaid  (pro-rated
              through such termination);  any accrued and unused vacation and/or
              personal days; reimbursement of business expenses accrued prior to
              the date of death;  and  continuation  of the Base Salary payments
              (plus  continued   participation  in  the  Company's  medical  and
              hospital  employee   insurance)  for  six  (6)  months  after  the
              Executive's  death.  Options  exercisable  at date of death may be
              exercised by the Executive's  estate for 12 months (but not beyond
              the stated term of the option).

          b.   Disability.

         (i)  The Company may terminate the  Executive's  employment  hereunder,
              upon  thirty (30) days  written  notice to the  executive,  in the
              event that the Executive  becomes  disabled  during his employment
              hereunder,  through  illness,  injury,  accident or  condition  of
              either a physical or  psychological  nature  and, as a result,  is
              unable  to   perform   substantially   all  of  his   duties   and
              responsibilities   hereunder   for  one   hundred   eighty   (180)
              consecutive days during any period of three hundred and sixty-five
              (365) consecutive calendar days.

         (ii).The  Board  may   designate   another   employee  lo  act  in  the
              Executive's place during any period of the Executive's  disability
              prior  lo   termination   as  provided  in  Section  4.b.i  above.
              Notwithstanding any such designation, the Executive shall continue
              to receive from the Company (or under a disability  plan) the Base
              Salary in accordance  with Section 3.a. and benefits in accordance
              with the other provisions of Article 3, to the extent permitted by
              the then-current  terms of the applicable  benefit plans until the
              termination of his employment.

         (iii)The Executive  shall be entitled to  participate  in the Company's
              long-term  disability plan, to the same extent as other employees.
              No finding of disability  under this Section 4.b. shall be made in
              respect of any cause or condition which has not been approved as a
              fully disability under the applicable plan.

         (iv) If any  question  shall arise as to whether  during any period the
              Executive  is disabled  through any illness,  injury,  accident or
              condition of either a physical or psychological nature so as to be
              unable  to   perform   substantially   all  of  his   duties   and
              responsibilities  hereunder, the Executive may, and at the request
              of  the  Company  shall,  submit  to a  medical  examination  by a
              physician   selected  by  the  Executive  or  his  duly  appointed
              guardian,  to whom the Company  has no  reasonable  objection,  to
              determine   whether  the   Executive   is  so  disabled  and  such
              determination   shall  for  the  purposes  of  this  Agreement  be
              conclusive  of the issue.  If such  question  shall  arise and the
              Executive  shall fail to submit to such medical  examination,  the
              Company's  determination  of the  issue  shall be  binding  on the
              Executive.

         (v)  Options  exercisable at dale of termination  for disability may be
              exercised  for 12 months  (but not beyond  the stated  term of the
              option) thereafter.

      c. By the Company for Cause.  The Company may  terminate  the  Executive's
         employment  hereunder for Cause  ("Cause") any time upon written notice
         to the Executive  setting forth in reasonable detail the nature of such
         Cause,  and the  Executive's  failure to cure  within  thirty (30) days
         after  such  notice.   The  following   shall   constitute   Cause  for
         termination: the Executive's gross negligence in the performance of his
         material duties and  responsibilities to the Company; the commission by
         the Executive of theft,  embezzlement  or other serious and substantial
         crimes:  or other  deliberate  willful  action by the Executive that is
         materially  harmful to the  business,  interests or  reputation  of the
         Company.

         For purposes of this Section 4.c., no act, or failure to act,  shall be
         "willful" unless done, or omitted to be done, without reasonable belief
         that the action or omission was in the best interests of the Company.

         Notwithstanding  the  foregoing,  the Executive  shall not be deemed to
         have been  terminated  for Cause unless and until there shall have been
         delivered to him a notice of termination,  and such  termination  shall
         have been  approved  by the vole of  two-thirds  of the  members of the
         Board of Directors at a meeting of the Board (after  reasonable  notice
         to the Executive and an opportunity for him, together with counsel,  to
         be heard before the Board of Directors) finding that, in the good faith
         opinion of the Board of Directors,  the above  standard of  termination
         for Cause was met in such case and that such Cause was not cured.

         Upon the giving of notice of termination of the Executive's  employment
         hereunder for Cause following the  determination of the Board under the
         preceding  paragraph,  the Company shall have no further  obligation or
         liability to the  Executive,  other than for any earned and unpaid Base
         Salary;  bonuses and incentives  that are earned but unpaid  (pro-rated
         through any such  termination);  any accrued but unused vacation and/or
         personal  days: any options that are vested which shall continue for 30
         days; and payments or reimbursement of business  expenses accrued prior
         to the termination under this Section 4.c.

      d. Termination  By  Company  Other  Than  For  Cause.  In the  event  that
         Executive's  employment  hereunder is terminated by the Company  during
         the  Agreement  Term for any reason  other than as provided in Sections
         4.a.,4,b.,  or 4.c.  hereof  or if the  Executive  terminates  for Good
         Reason (as defined in Section 4.e.  below),  then the Company shall pay
         to Executive,  within thirty (30) days of the date of such termination,
         any earned and unpaid  Base  Salary;  bonuses and  incentives  that are
         earned but unpaid (pro-rated through any such termination); any accrued
         but unused  vacation  and/or personal days: and a lump sum equal to his
         then  current Base Salary plus any  guaranteed  bonus and/or SMIP bonus
         until the end of the Term; provided, however, in no event will the "end
         of the Term" be for more than  twenty-four  (24) months and for no less
         than  for  twelve  (12)  months   following  the   effective   date  of
         termination.  Subject to any employee  contribution  applicable  to the
         Executive on the date of  termination,  the Company  shall  continue lo
         contribute, for the balance of the Term or twelve (12) months whichever
         is greater, to the cost of the Executive's participation (including his
         family) in the Company's  group medical and  hospitalization  insurance
         plans and group life insurance plan.

      e. By the  Executive  for Good Reason in the Absence of Cause.  Employment
         with  the  Company  may  be  regarded  as  having  been  constructively
         terminated by the Company, and the Executive may therefor terminate his
         employment  for  Good  Reason  and  thereupon  become  entitled  to the
         benefits of Section 4.d. just as if he had been  terminated  Other Than
         For Cause, if, before the end of the Term (or any renewal thereof), one
         or  more  of  the  following   events  shall  occur:  (i)  without  the
         Executive's express written consent, the assignment to the Executive of
         any duties or the reduction of the Executive's duties,  either of which
         results in a diminution in the Executive's position or responsibilities
         with the Company in effect immediately prior to such assignment, or the
         removal of the Executive from such position and responsibilities:  (ii)
         without the  Executive's  express written  consent,  a reduction by the
         Company in the then  current  Base Salary or Bonus  opportunity  of the
         Executive immediately prior to such reduction; (iii) a reduction by the
         Company  in the  kind or  level  of  employee  benefits  to  which  the
         Executive  is entitled  immediately  prior to such  reduction  with the
         result that the Executive's  overall  benefits package is significantly
         reduced: (iv) any purported  termination of the Executive's  employment
         by the  Company  which is not  effected  for Death,  Disability  or for
         Cause,  or any purported  termination for which the grounds relied upon
         are not valid:  (v) any material breach by the Company of any provision
         of this Agreement:  (vi) the Company  terminates  Perry D. Odak for any
         reason; and (vii) a Change in Control shall be deemed to have occurred.

         For purposes of this Agreement, the term "Change in Control" shall mean
         the  occurrence  of any of the following  events:  (1) any "person" (as
         such  term  is  used in  Sections  13 (d) and 14 (d) of the  Securities
         Exchange Act of 1934 [the "Act]) is or becomes the  "beneficial  owner"
         (as defined in Rule 13d-3 under the Act)'  directly or  indirectly,  of
         securities  of the  Company  representing  50% or more of the  combined
         voting  power  of the  Company's  then  outstanding  securities  in the
         election  of  directors:  (2)  the  Company  is a  party  to a  merger,
         consolidation,  sale of  assets  or  other  reorganization,  or a proxy
         contest, as a consequence of which members of the Board of Directors in
         office  immediately  prior to such transaction or event constitute less
         than a majority of the Board of Directors thereafter, or (3) during any
         period of twelve consecutive  months,  individuals who at the beginning
         of such period  constituted the Board of Directors  (including for this
         purpose any new director  whose  election or nomination for election by
         the  Company's  stockholders  was  approved  by  a  vote  of  at  least
         two-thirds of the directors  then still in office who were directors at
         the  beginning of such period)  cease for any reason to  constitute  at
         least  a  majority  of the  Board  of  Directors.  Notwithstanding  the
         foregoing  sentence,  a "Change in Control"  will not be deemed to have
         occurred solely because of the acquisition of securities of the Company
         (or any  reporting  requirement  under the Act relating  thereto) by an
         employee  benefit  plan  maintained  by the  Company for the benefit of
         employees or an acquisition by Ben Cohen, Jerry Greenfield, Fred Lager,
         Jeffrey Furman and Perry Odak or their "affiliates" or "associates" (as
         such terms are defined in Rule 12b-2 under the Act) or members of their
         families (or trusts for their benefit) or charitable trusts established
         by any of them or other related management group.

         Moreover,  notwithstanding the foregoing provision, if such transaction
         takes place after June 30, 1998 and follows a decision by Cohen (or his
         estate or heirs) or by the Board of  Directors,  in the event  that Ben
         Cohen (his estate or heirs) is no longer a controlling  stockholder  as
         determined by the board of Directors in the exercise of its  reasonable
         judgment) to change the present policy of independence for the Company,
         in order to thereby  continue to realize its potential,  lo a policy of
         favorable  considering  the prospect of a sale of all or  substantially
         all  assets  or a  merger  or  other  business  combination  or sale of
         outstanding stock in which a change pursuant to the preceding paragraph
         is  made  as a  result  of  performance  of the  Company  which  is not
         satisfactory in his or their judgment,  then such transaction shall not
         constitute  a Change in Control fit being  understood  that a change in
         the policy of  independence  of the Company as a result of a hostile or
         unsolicited  bid for  control of the  company  shall not  constitute  a
         Change in Control for this purpose)

      f. No Duty  to  Mitigate.  Following  a  termination  of  employment,  the
         Executive  shall not be obligated to seek other  employment or take any
         other  action  by  way of  mitigation  of the  amounts  payable  to the
         Executive  under  any of the  provisions  of this  Agreement  and  such
         amounts shall not be reduced whether or not the Executive obtains other
         employment.

 5. Confidential Information.

         a. The  Executive  will comply with the policies and  procedures of the
Company and its Subsidiaries for protecting  Confidential  Information and shall
never disclose to any Person  (except as required by applicable  law) or use for
his own benefit or gain, any Confidential  Information obtained by the Executive
incident to his employment or other  association  with the Company or any of its
Subsidiaries.  The Executive understands that this restriction shall continue to
apply  after  his  employment  terminates,  regardless  of the  reason  for such
termination.

         b. All  documents,  records,  tapes and other  media of every  kind and
description  relating to the business,  present or otherwise,  of the Company or
its Subsidiaries and any copies, in whole or in part, thereof (the "Documents"),
whether  or not  prepared  by the  Executive,  shall be the  sole and  exclusive
property of the Company and its Subsidiaries.  The Executive shall safeguard all
Documents  and  shall  surrender  to the  Company  at the  time  his  employment
terminates,  or at such  earlier  time or times as the CE 0 or his  designee may
specify, all Documents that are then in the Executive's possession or control.

     6.  Assignment of Rights to  Intellectual  Property.  The  Executive  shall
promptly  and fully  disclose  all  Intellectual  Property to the  Company.  The
Executive  hereby  assigns and agrees to assign to the Company (or as  otherwise
directed by the Company) the Executive's  full right,  title and interest in and
to all Intellectual Property. All copyrightable works that the Executive creates
shall be considered "work made for hire".

     7. Restricted  Activities.  The Executive agrees that some  restrictions on
his  activities  during and after his  employment  are  necessary to protect the
goodwill, Confidential Information and other legitimate interests of the Company
and its Subsidiaries,  and that the agreed restrictions set forth below will not
deprive the Executive of the ability to earn a livelihood:

        a. While the  Executive  is  employed  by the  Company and for two years
after his employment  terminates (the "Non-Competition  Period"),  the Executive
shall  not,  directly  or  indirectly,  whether  as  owner,  partner,  investor,
consultant, agent, employee,  co-venturer or otherwise, compete with the Company
or any of its  Subsidiaries  within the  United  States,  or within any  foreign
country in which the Products are sold at the date of termination of employment,
or undertake any planning for any business  competitive  with the Company or any
of its Subsidiaries.


         b. The  Executive  further  agrees  that  white he is  employed  by the
Company and during the  Non-Competition  Period,  the Executive will not hire or
attempt to hire any employee of the Company or any of its  Subsidiaries,  assist
in such hiring by any Person,  encourage  any such  employee to terminate his or
her  relationship  with the  Company or any of its  Subsidiaries,  or solicit or
encourage  any customer or vendor of the Company or any of its  Subsidiaries  to
terminate its relationship with them, or, in the case of a customer,  to conduct
with any Person any  business  activity  which such  customer  conducts or could
conduct with the Company or any of its Subsidiaries.

         c. The provisions of this Section 7 shall not be deemed to preclude the
Executive  from  employment   during  the   Non-Competition   Period   following
termination of employment hereunder by a corporation,  some of the activities of
which are  competitive  with the  business of the  Company,  if the  Executive's
employment  does  not  relate,  directly  or  indirectly,  to  such  competitive
business,  and nothing  contained  in this Section 7 shall be deemed to prohibit
the  Executive,  during the  Non-Competition  Period  following  termination  of
employment  hereunder,  from  acquiring  or  holding,  solely as an  investment,
publicly  traded  securities  of any  competitor  corporation  so  long  as such
securities do not, in the aggregate,  constitute  more than five percent (5%) of
the outstanding voting securities of such corporation.

     8.  Enforcement  of  Covenants.  The  Executive  acknowledges  that  he has
carefully read and  considered  all the terms and conditions of this  Agreement,
including  the  restraints  imposed  upon him  pursuant  to Sections 5, 6, and 7
hereof.  The  Executive  agrees  that  said  restraints  are  necessary  for the
reasonable and proper  protection of the Company and its  Subsidiaries  and that
each and every one of the restraints is reasonable in respect to subject matter,
length of time and geographic  area. The Executive  further  acknowledges  that,
were he to breach any of the covenants contained in Sections 5, 6, and 7 hereof,
the damage to the Company would be irreparable.  The Executive  therefore agrees
that the Company,  in addition to any other  remedies  available to it, shall be
entitled to preliminary  and permanent  injunctive  relief against any breach or
threatened breach by the Executive of any of said covenants. The parties further
agree  that,  in the event that any  provision  of Sections 5, 6, 7 and 8 hereof
shall be determined by any court of competent  jurisdiction to be  unenforceable
by reason of its being  extended over too great a time, too large a geographical
area or too great a range of activities,  such  provision  shall be deemed to be
modified to permit its enforcement to the maximum extent permitted by law.

     9. Indemnification. The Company shall indemnify the Executive to the extent
provided  for the Company  executive  officers in its then  current  Articles of
Incorporation   or  By-laws  and  the  laws  of  the  state  of  the   Company's
incorporation. The Executive agrees to promptly notify the Company of any actual
or  threatened  claim arising out of or as a result of his  employment  with the
Company.

     10. Definitions.  Words or phrases,  which are initially capitalized or are
within  quotation marks shall have the meanings  provided in this Section 10 and
as provided  elsewhere  herein.  For purposes of this  Agreement  the  following
definitions apply:


         a.  "Confidential  Information"  means any and all  information  of the
Company and its  Subsidiaries  that is not  generally  known by others with whom
they  compete or do  business,  or with whom they plan to compete or do business
and any and all  information  not readily  available  to the public,  which,  if
disclosed by the Company or its Subsidiaries would assist in competition against
them.  Confidential  Information  includes  without  limitation such information
relating  to  (i)  the  development,  research,  testing,  manufacturing,  plant
operational  processes,  marketing and financial  activities,  including  costs,
profits and sales,  of the Company and its  Subsidiaries,  (iiJ the Products and
all formulas thereof,  (iii) the costs, source of supply,  financial performance
and strategic plans of the Company and its  Subsidiaries,  (iv) the identity and
special needs of the customers and suppliers of the Company and its Subsidiaries
and (v) the people and organizations  with whom the Company and its Subsidiaries
have business  relationships and those relationships.  Confidential  Information
also includes comparable information that the Company or any of its Subsidiaries
have received belonging to others or which was received by the Company or any of
its Subsidiaries with any understanding that it would not be disclosed.

         b. "Intellectual Property" means inventions, discoveries, developments,
methods, processes, formulas,  compositions,  works, concepts and ideas (whether
or not patentable or  copyrightable  or constituting  trade secrets)  conceived,
made, created, developed, or reduced to practice by the Executive (whether alone
or with others, whether or not during normal business hours or on or off Company
premises)  during the Executive's  employment that relate lo either the Products
or any prospective activity of the Company and its Subsidiaries.

         c. "Products" mean all products planned, researched, developed, tested,
manufactured, sold, licensed, leased or otherwise distributed or put into use by
the Company or any of its  Subsidiaries,  together will all services provided or
planned  by the  Company  or any of its  Subsidiaries,  during  the  Executive's
employment.

     11.  Withholding.  All payments  made by the Company  under this  Agreement
shall be reduced by any tax or other  amounts  required  to be  withheld  by the
Company under applicable law.

     12.  Assignment.  Neither  the  Company  nor the  Executive  may  make  any
assignment  of this  Agreement  or any interest  herein,  by operation of law or
otherwise,  without the prior written consent of the other;  provided,  however,
that in the event that the  Company  shall  hereafter  effect a  reorganization,
consolidate   with,  or  merge  into,  any  other  Person  or  transfer  all  or
substantially  all of its properties or assets to any other Person,  the Company
shall require such Person or the resulting  entity to assume expressly and agree
to perform  this  Agreement  in the same  manner and to the same extent that the
Company would be required to perform it.

     13.  Severability.  If any portion or provision of this Agreement  shall to
any  extent  be  declared   illegal  or  unenforceable  by  court  of  competent
jurisdiction,  then the remainder of this Agreement,  or the application of such
portion  or  provision  in  circumstances  other than those as to which it is so
declared  illegal or  unenforceable,  shall not be  affected  thereby,  and each
portion and provision of this  Agreement  shall be valid and  enforceable to the
fullest extent permitted by law.


     14.  Waiver.  No waiver of any provision  hereof shall be effective  unless
made in writing and signed by the waiving party.  The failure of either party lo
require the  performance  of any term or  obligation of this  Agreement,  or the
waiver by either  party of any breach of this  Agreement,  shall not prevent any
subsequent  enforcement  of such term or obligation or be deemed a waiver of any
subsequent breach.

     15.   Notices.   Any  and  all   notices,   requests,   demands  and  other
communications provided for by this Agreement, shall be in writing, and shall be
effective  when  delivered  in person or  deposited  in the United  States mail,
postage prepaid,  registered or certified, and addressed to the Executive at his
last known  address on the books of the Company or, in the case of the  Company,
at its principal place of business, attention CEO.

     16. Entire  Agreement.  This  Agreement  constitutes  the entire  agreement
between  the  parties  and  supersedes  all  prior  agreements,  communications,
representations and  understandings,  written or oral, with respect to the terms
and conditions of the Executive's employment.

     17. Amendment.  This Agreement may be amended or modified only by a written
instrument signed by the Executive and by an expressly authorized officer of the
Company.

     18.  Governing  Law.  Arbitration  and Consent to  Jurisdiction.  This is a
Vermont  contract and shall be construed  and enforced  under and be governed in
all respects by the laws of the State of Vermont, without regard to the conflict
of laws principles thereof. The parties each agree to promptly select a mediator
and promptly  mediate in good faith any  controversy,  claim or dispute  arising
between the parties  hereto  arising out of or related to this Agreement and its
performance or any breach or claimed breach thereof. In the event that mediation
does not resolve  any such  matter,  then such  matter  other than any matter in
which   injunctive   relief  or  other  equitable  relief  is  sought  shall  be
definitively  resolved  through  binding  arbitration  conducted  in the City of
Burlington,  Vermont, by a panel of three (3) arbitrators in accordance with the
then  current   Commercial   Arbitration  Rules  of  the  American   Arbitration
Association, provided, however, that notwithstanding anything to the contrary in
such Commercial  Arbitration  Rules, the parties shall be entitled in the course
of any  arbitration  conducted  pursuant  to this  Section  to seek  and  obtain
discovery  from  one  another  to the  same  extent  and by  means  of the  same
mechanisms  authorized  by Rules 27  through  37 of the  Federal  Rules of Civil
Procedure. The power and office of the arbitrators shall arise wholly and solely
from this  Agreement and the then current  Commercial  Arbitration  Rules of the
American Arbitration  Association.  The award of the panel or a majority of them
so rendered shall be final and binding,  and judgment upon the award rendered by
the arbitrators may be entered in any court having jurisdiction thereto.

To the  extent  a  dispute  is not  to be  arbitrated  in  accordance  with  the
foregoing,  each of the Company and the Executive (i) irrevocably submits to the
jurisdiction  of  the  United  States  District  Court  of  Vermont  and  to the
jurisdiction  of the  state  courts  of  Vermont  (Washington  County  superior.
District of Vermont) for the purpose of any suit or other proceeding arising out
of or based upon the Agreement or the subject  matter hereof and agrees that any
such  proceeding  shall be brought or  maintained  only in such court,  and (ii)
waives, to the extent not prohibited by applicable law, and agrees not to assert
in any such proceedings, any claim that it is not subject to the jurisdiction of
the above-named courts, that he or it is immune from extraterritorial injunctive
relief  or  other  injunctive  relief,  that  any  such  proceeding  brought  or
maintained  in a court  provided  for  above  may  not be  properly  brought  or
maintained in such court, should be transferred to some other court or should be
stayed or dismissed by reason of the pendency of some other  proceeding  in some
other  court,  or that this  Agreement or the subject  matter  hereof may not be
enforced in or by such court.

     19. Other  Obligations.  Executive  represents  and  warrants  that neither
Executive's  employment  with the Company  nor  Executive's  performance  of his
obligations   hereunder   will   conflict  with  or  violate  or  otherwise  are
inconsistent with any other obligations, legal or otherwise, which Executive may
have.

     20.  Cooperation.  Following  termination  of employment  with the Company,
Executive  shall  cooperate  with the Company,  as  reasonably  requested by the
Company,  to affect a transition of Executive's  responsibilities  and to ensure
that the Company is aware of all matters being handled by Executive.

     21.  Remedies  For  Breach.  The parties  hereto  agree that  Executive  is
obligated under this Agreement to render personal  services during the Agreement
Term of a special,  unique,  unusual,  extraordinary and intellectual character,
thereby giving this Agreement  peculiar value,  and, in the event of a breach of
any covenant of Executive herein, the injury or imminent injury to the value and
the goodwill of the  Company's  business  could not be  reasonable or adequately
compensated  in damages in an action at law.  Accordingly,  Executive  expressly
acknowledges  that  the  Company  shall be  entitled  to  specific  performance,
injunctive relief or any other equitable remedy against  Executive,  without the
posting  of a bond,  in the  event of any  breach  or  threatened  breach of any
provision of this Agreement by Executive (including Sections 5, 6 and 7 hereof).
Without limiting the generality of the foregoing, if Executive breaches Sections
5 or 6 or 7 hereof,  such  breach will  entitle the Company to enjoin  Executive
from  disclosing  any  Confidential  Information to any competing  business,  to
enjoin  such  competing  business  from  receiving  Executive  or using any such
Confidential  Information  and/or to enjoin  Executive from  rendering  personal
services  to or in  connection  with such  competing  business.  The  rights and
remedies of the parties hereto are  cumulative  and shall not be exclusive,  and
each such party shall be entitled to pursue all legal and  equitable  rights and
remedies and to secure  performance of the  obligations  and duties of the other
under this Agreement, and the enforcement of one or more of such rights remedies
by a party shall in no way preclude such party from  pursuing,  at the same time
or subsequently, any and all other rights and remedies available to it.

     22.  Assistance in  Proceedings.  Etc.  Executive  shall,  during and after
expiration  of  the  Agreement  Term,  upon  reasonable  notice,   furnish  such
information  and proper  assistance to the Company as may reasonably be required
by the Company in connection with any legal or quasi-legal proceeding, including
any  external or  internal  investigation,  involving  the Company or any of its
affiliates or in which any of them is, or may become, a party.

     23. Survival.  Cessation or termination of Executive's  employment with the
Company  shall not  result in  termination  of this  Agreement.  The  respective
obligations  of each of the parties  and their  respective  rights and  benefits
afforded to each other, all as provided in Agreement, shall survive cessation or
termination  of  Executive's  employment  hereunder.  This  Agreement  shall not
terminate upon, and shall remain in full force and effect following,  expiration
of the Agreement  Term and all rights and  obligations  of the parties hereto as
and to the extent provided herein shall survive such expiration.

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly  authorized  officer,  and by the  Executive,  as of the date  first  above
mentioned.

                          BEN & JERRY'S HOMEMADE. INC.



 /s/ Angelo M. Pezzani                   /s/ Perry D. Odak
- ------------------------------   By:    ----------------------------------------
 Angelo M. Pezzani, Executive            Perry D. Odak, Chief Executive Officer


                                                                   Exhibit 10.35
                             
                              EMPLOYMENT AGREEMENT

                  This  Agreement   (together  with  all  exhibits  hereto,  the
"Agreement") made in Burlington,  Vermont by and between Ben & Jerry's Homemade,
Inc. (the "Company"), a Vermont corporation with its principal place of business
at 30 Community Drive,  South Burlington,  Vermont  05403-6828,  and Lawrence E.
Benders of Boulder, Colorado (the "Executive"),  effective as of the 16th day of
September,  1997 as to Section 3b and effective as to 20th day of October,  1997
to all other provisions (which is referred to herein as the "Effective Date").

         WHEREAS, subject to the terms and considerations hereinafter set forth,
the Company  wishes to employ the Executive as its Chief  Marketing  Officer and
Executive wishes to accept such employment;

         NOW,  THEREFORE,  in  consideration  of the foregoing  premises and the
mutual promises, terms, provisions,  and conditions set forth in this Agreement,
the parties hereby agree:

         1.       Employment.

         a.  Employment by the Company.  Executive  agrees to be employed by the
Company  for the  Term of this  Agreement  upon the  terms  and  subject  to the
conditions  set  forth in this  Agreement.  Executive  shall  serve as the Chief
Marketing  Officer  ("CMO") of the  Company and shall have such duties as may be
prescribed by the Chief  Executive  Officer ("CEO") and Executive shall serve in
such other and/or  additional  position(s) as the CEO may determine from time to
time.  The CMO will report directly to the CEO.

         b.  Performance  of  Duties.  Throughout  the  Term of this  Agreement,
Executive  shall  faithfully  and  diligently  perform   Executive's  duties  in
conformity with the directions of the CEO and will serve the Company to the best
of Executive's ability.  Executive shall devote Executive's entire working time,
attention  and energies to the  business and affairs of the Company,  subject to
vacations and sick leave in accordance with Company's policy.

         c. Place of Performance.  During the Term of this Agreement,  Executive
shall be based in the Company's offices in Burlington,  Vermont.  Executive will
be at the Company's principal place of business in South Burlington, Vermont and
be ready,  willing,  and able to  perform  his  duties  hereunder  no later than
November 1, 1997.  Executive shall maintain Executives personal residence in the
Burlington,  Vermont  area  within  reasonable  access to  Executive's  place of
employment.

         2. Term.  Subject to earlier  termination  as hereafter  provided,  the
Executive's  employment  hereunder  shall  be for a term  of  three  (3)  years,
commencing  on the  Effective  Date  hereof and ending  thirty-six  (36)  months
thereafter  on October 26, 2000.  The Company shall have the right to renew this
Agreement by notifying  Executive  six (6) months  before the end of the Term of
Company's intention to do so.




<PAGE>




         3. Compensation and Benefits. As full and complete compensation for all
services   performed  by  the  Executive  and  subject  to  performance  of  the
Executive's obligations:

         a. Base Salary.  The Company  agrees to pay the Executive a base salary
("Base  Salary") at the rate Eighteen  Thousand  Seven Hundred and Fifty Dollars
($18,750)  per month  payable  in  installments  consistent  with the  Company's
payroll practices.  The Executive will be subject to annual merit salary reviews
by the CEO.

         b. Consulting and Sign Up Payment.  In  consideration  of the Executive
signing up and  agreeing to be  available  to consult for the  Company,  at such
times as shall be mutually  agreed,  in the area of marketing  during the period
commencing September 16, 1997 and ending October 20, 1997, the Company agrees to
pay the Executive  $25,000.  Payment of this  one-time  payment shall be made in
arrears  once the  Executive  reports  to work for the  Company  at the Place of
Employment (as stated above).

         c. One Time Guaranteed Award. On January 2, 1998, Company agrees to pay
to the  Executive,  provided the  Executive is then in the active  employ of the
Company the sum of $78,750 (less all applicable  deductions and  withholdings).
This sum will be made to Executive  as a payment to "make  whole" the  Executive
for certain sums of money he is forfeiting with his present employer.  This is a
one time payment obligation of the Company.

         d. Annual  Bonus.  The CEO is in the process of  developing an Elective
Management  Incentive Pool ("EMIP").  The EMIP is not presently finalized but is
in the process of being  prepared for  submission  and approval of the Company's
Board of  Directors.  If  Executive  is  employed  hereunder  when  such plan is
adopted,  Executive will  participate  therein and will be treated in accordance
with his position and the terms of the EMIP.

         e. Other  Benefits.  The Executive shall be entitled to participate in,
to the extent  Executive  is otherwise  eligible  under the terms  thereof,  the
employee benefit plans and programs of the Company, and receive the benefits and
perquisites,   generally   provided  to   executives   of  the  same  level  and
responsibility  as  Executive.  Nothing in this  Agreement  shall  preclude  the
Company from terminating or amending from time to time any employee benefit plan
or program.  Executive  shall earn  vacation  time at the rate of one and a half
days per month and this paid vacation  time may be used  following six months of
continuous employment at the Company.

         f. Business Expenses. Upon submission of itemized expense statements in
the  manner   specified  by  the  Company,   Executive   shall  be  entitled  to
reimbursement for reasonable travel and other reasonable  business expenses duly
incurred by the Executive in the  performance of  Executive's  duties under this
Agreement.  Such  reimbursement  shall be in  accordance  with the  policies and
procedures  established  by the Company from time to time and for  executives of
the same level and responsibility as Executive.

         g.  Relocation  Expenses.  The Company will reimburse the Executive for
the  following  relocation  expenses:  (i) Closing costs on selling the existing
home,  including sales commission and legal fees, not to exceed $30,000 dollars,
(ii) Expenses to move all household goods, not to exceed


<PAGE>




$15,000  dollars,  (iii)Interim  living  expenses  for ninety (90) days,  not to
exceed $4,000 dollars,  (iv) Expenses for up to two (2) house-hunting  trips for
the Executive and his wife  including air fare,  lodging,  meals and rental car,
and (v) Closing costs on any new purchase of the Executive's  primary residence,
including  standard  mortgage  points (not buy down interest rate  expenses) and
legal fees,  not to exceed $10,000  dollars.  The Company is willing to consider
reimbursement for any expenses which exceed the limitations listed above, should
the cost of relocation increase  substantially for unforeseen reasons,  provided
that the CEO  agrees  in  writing  to the  unforeseen  costs in  advance  of the
Executive  incurring such costs.  All reimbursed  amounts will be grossed up for
tax purposes.

         h. Grant of Option and Terms Thereof. The Company hereby agrees that it
will grant to Executive,  pursuant to the Company's  1997 Equity  Incentive Plan
(the "Plan"), an option to purchase 52,000 shares of Class A common stock of the
Company ("Option Shares") exercisable at the market price of $ 12.63. The Option
will expire 10 years from the date of grant thereof. Provided that the Executive
is in full  compliance with terms and conditions of the Plan, the Option will be
exercisable  over a four (4) year  period  of time  commencing  from the date of
grant, with one-fourth being exercisable on the first anniversary of the date of
grant and up to additional 1/48 of the shares covered by this Option on the last
day of each month in the next three years after said anniversary. The full terms
and  conditions  of the  Option  shall be set  forth  in the form of the  Option
Certificate attached as Exhibit A.

         i. No Other  Compensation or Benefits;  Payment.  The  compensation and
benefits specified in Sections 3 and 4 of this Agreement shall be in lieu of any
and all  other  compensation  and  benefits.  Payment  of all  compensation  and
benefits to Executive  hereunder  shall be made in accordance  with the relevant
Company  policies  in  effect  from  time  to  time,  including  normal  payroll
practices,  and shall be subject to all applicable  employment  and  withholding
taxes.

         j. Cessation of Employment.  In the event  Executive  shall cease to be
employed  by the  Company  for any reason,  then  Executive's  compensation  and
benefits  shall cease on the date of such event,  except as  otherwise  provided
herein or in any applicable employee benefit plan or program.

         4.       Termination of Employment.

         a. Termination.  The Company may terminate  Executive's  employment for
Cause (as defined below) or for any breach of this Agreement,  in which case the
provisions  of  Section  4(b)  shall  apply.  The  Company  may  also  terminate
Executive's  employment  in the  event of  Executive's  Disability  (as  defined
below),  in which case the  provisions of Section 4(c) shall apply.  The Company
may also  terminate the  Executive's  employment for any other reason by written
notice to  Executive,  in which case of the  provisions  of  Section  4(d) shall
apply. If Executive's  employment is terminated by reason of Executive's  death,
retirement or voluntary  resignation,  then the provisions of Section 4(b) shall
apply.

         b. Termination for Cause;  Termination by Reason of Death or Retirement
or Voluntary Resignation. In the event that the Executive's employment hereunder
is terminated


<PAGE>




during the Agreement Term (x) by the Company for Cause (as defined below) or (y)
by reason of  Executive's  death or retirement  or (z) by reason of  Executive's
voluntary  resignation,  then the  Company  shall  pay to the  Executive  or the
Executive's  designated  beneficiary or if no beneficiary has been designated by
the Executive, to his estate (all as the specific case may be), any Base Salary,
bonuses and incentives  that are earned but unpaid,  pro-rated  through any such
termination  under the  Section  4(b) and payment or  reimbursement  of business
expenses  accrued prior to any act of  termination  under this Section 4(b). For
purposes  of this  Agreement,  "Cause"  shall mean (i)  conviction  of any crime
(whether or not involving the Company) constituting a felony in the jurisdiction
involved;  (ii) engaging in any  substantiated  act involving  moral  turpitude;
(iii) engaging in any act which, in each case,  subjects,  or if generally known
would  subject,  the  Company to public  ridicule or  embarrassment;  (iv) gross
neglect or misconduct in the performance of Executive's  duties  hereunder;  (v)
willful  or  repeated  failure  or  refusal  to  perform  such  duties as may be
delegated  to  Executive  by the CEO;  or (vi) breach of any  provision  of this
Agreement by Executive.

         c. Disability. If as a result of Executive's incapacity due to physical
or mental  illness,  Executive  shall have been absent from  Executive's  duties
hereunder  on a full time basis for either (i) one hundred and twenty (120) days
within any three hundred and  sixty-five  (365) day period,  or (ii) ninety (90)
consecutive  days,  and if within  thirty  (30)  days  after  written  notice of
termination  is given  Executive  shall not have returned to the  performance of
Executive's duties hereunder on a full time basis, the Company may terminate the
Executive's  employment  hereunder for "Disability".  In that event, the Company
shall pay to Executive, within thirty (30) days of the date of such termination,
only the Base Salary  through such date of  termination.  During any time period
that  Executive  fails to perform  Executive's  duties  hereunder as a result of
incapacity due to physical or mental illness (a "Disability Period"),  Executive
shall continue to receive the  compensation  and benefits  provided by Section 3
hereof until Executive's employment hereunder is terminated;  provided, however,
that the amount of compensation  and benefits  received by Executive  during the
Disability Period shall be reduced by the aggregate amounts,  if any, payable to
Executive  under  disability  benefit plans and programs of the Company or under
the Social Security disability insurance program.

         d.  Termination  By  Company  For Any Other  Reason.  In the event that
Executive's  employment  hereunder  is  terminated  by the  Company  during  the
Agreement  Term for any reason  other than as provided in Sections  4(b) or 4(c)
hereof, then the Company shall pay to Executive,  within thirty (30) days of the
date of such termination,  the Base Salary through such date of termination and,
in lieu  of any  further  compensation  and  benefits  for  the  balance  of the
Agreement Term,  severance pay equal to one of the following  circumstances:  if
Executive is  terminated  within:  (t) the first month of the Term,  then eleven
(11)  months of Base  Salary;  (u) the second  month of the Term,  then ten (10)
months of the Base Salary; (v) the third month of the Term, then nine (9) months
of the Base Salary;  (w) the fourth month of the Term,  then eight (8) months of
the Base Salary;  (x) the fifth month of the Terms, then seven (7) months of the
Base Salary;  (y) the sixth month of the Terms,  then six (6) months of the Base
Salary;  and (z) any time after the sixth month of the  commencement of the Term
but before the last six (6) months of the Term,  then six (6) of the Base Salary
(for purposes of convenience only, the respective time period for severance will
be referred to as "Severance Period"). The respective severance payments will be
paid at the


<PAGE>




times and in the  amounts  such Base  Salary  would have been  paid.  Under such
circumstances,  except as set forth  below,  for the  balance of the  respective
Severance  Period,  Executive  shall also continue to participate in and receive
the benefits and perquisites  provided for above (but not including any bonus or
stock options) to the same extent as if the Executive's  employment had not been
terminated; provided, however, that in the event that Executive shall breach any
of the duties, obligations,  and/or promises hereunder including but not limited
to Sections 5 and 7, in addition to any other  remedies  the Company may have in
the event Executive breaches this Agreement,  the Company's  obligation pursuant
to this Section 4(d) to continue  such salary,  benefits and  perquisites  shall
cease and  Executive's  right  thereto  shall  terminate and shall be forfeited.
Executive agrees and understands that should Company terminate Executive for any
reason,  Executive still is under an immediate duty to mitigate and in the event
that Executive finds and accepts suitable replacement  employment before the end
of the respective  Severance Period,  then the Company's  obligation pursuant to
this Section 4(d) to continue such salary,  benefits and perquisites shall cease
and Executive's rights thereto shall terminate and shall be forfeited.

         e. No Further Liability;  Release.  Payment made and performance by the
Company in accordance  with this Section 4 shall operate to fully  discharge and
release  the  Company  and its  directors,  officers,  employees,  subsidiaries,
affiliates,  stockholders,  successors, assigns, agents and representatives from
any further  obligation or liability with respect to Executive's  employment and
termination of employment. Other than paying Executive's Base Salary through the
date of termination of Executive's  employment and making any severance  payment
and continuing benefits and perquisites  pursuant to and in accordance with this
Section 4 (as applicable), the Company and its directors,  officers,  employees,
subsidiaries,   affiliates,   stockholders,   successors,  assigns,  agents  and
representatives  shall have no further  obligation  or liability to Executive or
any other  person  under this  Agreement.  The  Company  shall have the right to
condition  the payment of any  severance or other  amounts  pursuant to Sections
4(c) or 4(d) hereof upon  delivery by  Executive  to the Company of a release in
form and substance  satisfactory to the Company of any and all claims  Executive
may have against the Company and its directors,  officers, employees, agents and
representatives  arising  out of or related  to  Executive's  employment  by the
Company and termination of such employment.

         5.       Confidential Information.

         a. The  Executive  will comply with the policies and  procedures of the
Company and its Subsidiaries for protecting  Confidential  Information and shall
never disclose to any Person  (except as required by applicable  law) or use for
his own benefit or gain, any Confidential  Information obtained by the Executive
incident to his employment or other  association  with the Company or any of its
Subsidiaries.  The Executive understands that this restriction shall continue to
apply  after  his  employment  terminates,  regardless  of the  reason  for such
termination.

         b. All  documents,  records,  tapes and other  media of every  kind and
description  relating to the business,  present or otherwise,  of the Company or
its Subsidiaries and any copies, in whole or in part, thereof (the "Documents"),
whether  or not  prepared  by the  Executive,  shall be the  sole and  exclusive
property of the Company and its Subsidiaries.  The Executive shall safeguard all
Documents  and  shall  surrender  to the  Company  at the  time  his  employment
terminates or at such


<PAGE>




earlier time or times as the CEO or his designee may specify, all Documents that
are then in the Executive's possession or control.

         6. Assignment of Rights to Intellectual  Property.  The Executive shall
promptly  and fully  disclose  all  Intellectual  Property to the  Company.  The
Executive  hereby  assigns and agrees to assign to the Company (or as  otherwise
directed by the Company) the Executive's  full right,  title and interest in and
to all Intellectual Property. All copyrightable works that the Executive creates
shall be considered "work made for hire".

         7. Restricted  Activities.  The Executive agrees that some restrictions
on his  activities  during and after his employment are necessary to protect the
goodwill, Confidential Information and other legitimate interests of the Company
and its Subsidiaries,  and that the agreed restrictions set forth below will not
deprive the Executive of the ability to earn a livelihood:

         a. While the  Executive  is  employed  by the Company and for two years
after his employment  terminates (the "Non-Competition  Period"),  the Executive
shall  not,  directly  or  indirectly,  whether  as  owner,  partner,  investor,
consultant, agent, employee,  co-venturer or otherwise, compete with the Company
or any of its  Subsidiaries  within the  United  States,  or within any  foreign
country in which the Products are sold at the date of termination of employment,
or undertake any planning for any business  competitive  with the Company or any
of its Subsidiaries.

         b. The  Executive  further  agrees  that  while he is  employed  by the
Company and during the  Non-Competition  Period,  the Executive will not hire or
attempt to hire any employee of the Company or any of its  Subsidiaries,  assist
in such hiring by any Person,  encourage  any such  employee to terminate his or
her  relationship  with the  Company or any of its  Subsidiaries,  or solicit or
encourage  any customer or vendor of the Company or any of its  Subsidiaries  to
terminate its relationship with them, or, in the case of a customer,  to conduct
with any Person any  business  activity  which such  customer  conducts or could
conduct with the Company or any of its Subsidiaries.

         c. The provisions of this Section 7 shall not be deemed to preclude the
Executive  from  employment   during  the   Non-Competition   Period   following
termination of employment hereunder by a corporation,  some of the activities of
which are  competitive  with the  business of the  Company,  if the  Executive's
employment  does  not  relate,  directly  or  indirectly,  to  such  competitive
business,  and nothing  contained  in this Section 7 shall be deemed to prohibit
the  Executive,  during the  Non-Competition  Period  following  termination  of
employment  hereunder,  from  acquiring  or  holding,  solely as an  investment,
publicly  traded  securities  of any  competitor  corporation  so  long  as such
securities  do  not,  in  the  aggregate,  constitute  one-half  of  1%  of  the
outstanding voting securities of such corporation.


         8.  Enforcement of Covenants.  The Executive  acknowledges  that he has
carefully read and  considered  all the terms and conditions of this  Agreement,
including  the  restraints  imposed  upon him  pursuant  to Sections 5, 6, and 7
hereof.  The  Executive  agrees  that  said  restraints  are  necessary  for the
reasonable and proper protection of the Company and its


<PAGE>




Subsidiaries  and that each and every one of the  restraints  is  reasonable  in
respect to subject  matter,  length of time and  geographic  area.  The  parties
further  agree that,  in the event that any provision of Sections 5, 6, 7 and 22
hereof  shall  be  determined  by any  court  of  competent  jurisdiction  to be
unenforceable by reason of its being extended over too great a time, too large a
geographical  area or too great a range of activities,  such provision  shall be
deemed to be modified to permit its enforcement to the maximum extent  permitted
by law.

         9.  Indemnification.  The Company shall  indemnify the Executive to the
extent provided for the Company executive  officers in its then current Articles
of Incorporation or Bylaws.  The Executive agrees to promptly notify the Company
of  any  actual  or  threatened  claim  arising  out  of or as a  result  of his
employment with the Company.

         10.  Definitions.  Words or phrases which are initially  capitalized or
are within  quotation marks shall have the meanings  provided in this Section 10
and as provided  elsewhere herein.  For purposes of this Agreement the following
definitions apply:

         a.  "Confidential  Information"  means any and all  information  of the
Company and its  Subsidiaries  that is not  generally  known by others with whom
they  compete or do  business,  or with whom they plan to compete or do business
and any and all  information  not readily  available  to the public,  which,  if
disclosed by the Company or its Subsidiaries would assist in competition against
them.  Confidential  Information  includes  without  limitation such information
relating  to  (i)  the  development,  research,  testing,  manufacturing,  plant
operation  processes,  marketing  and  financial  activities,  including  costs,
profits and sales,  of the Company and its  Subsidiaries,  (ii) the Products and
all formulas thereof,  (iii) the costs, source of supply,  financial performance
and strategic plans of the Company and its  Subsidiaries,  (iv) the identity and
special needs of the customers and suppliers of the Company and its Subsidiaries
and (v) the people and organizations  with whom the Company and its Subsidiaries
have business  relationships and those relationships.  Confidential  Information
also includes comparable information that the Company or any of its Subsidiaries
have received belonging to others or which was received by the Company or any of
its Subsidiaries with any understanding that it would not be disclosed.

         b. "Intellectual Property" means inventions, discoveries, developments,
methods, processes, formulas,  compositions,  works, concepts and ideas (whether
or not patentable or  copyrightable  or constituting  trade secrets)  conceived,
made, created, developed, or reduced to practice by the Executive (whether alone
or with others, whether or not during normal business hours or on or off Company
premises)  during the Executive's  employment that relate to either the Products
or any prospective activity of the Company and its Subsidiaries.

         c. "Products" mean all products planned, researched, developed, tested,
manufactured, sold, licensed, leased or otherwise distributed or put into use by
the Company or any of its  Subsidiaries,  together will all services provided or
planned  by the  Company  or any of its  Subsidiaries,  during  the  Executive's
employment.




<PAGE>




         11. Withholding.  All payments made by the Company under this Agreement
shall be reduced by any tax or other  amounts  required  to be  withheld  by the
Company under applicable law.

         12.  Assignment.  Neither the Company  nor the  Executive  may make any
assignment  of this  Agreement  or any interest  herein,  by operation of law or
otherwise,  without the prior written consent of the other;  provided,  however,
that in the event that the  Company  shall  hereafter  effect a  reorganization,
consolidate   with,  or  merge  into,  any  other  Person  or  transfer  all  or
substantially  all of its properties or assets to any other Person,  the Company
shall require such Person or the resulting  entity to assume expressly and agree
to perform  this  Agreement  in the same  manner and to the same extent that the
Company would be required to perform it.

         13.  Severability.  If any portion or provision of this Agreement shall
to any  extent  be  declared  illegal  or  unenforceable  by court of  competent
jurisdiction,  then the remainder of this Agreement,  or the application of such
portion  or  provision  in  circumstances  other than those as to which it is so
declared  illegal or  unenforceable,  shall not be  affected  thereby,  and each
portion and provision of this  Agreement  shall be valid and  enforceable to the
fullest extent permitted by law.

         14. Waiver. No waiver of any provision hereof shall be effective unless
made in writing and signed by the waiving party.  The failure of either party to
require the  performance  of any term or  obligation of this  Agreement,  or the
waiver by either  party of any breach of this  Agreement,  shall not prevent any
subsequent  enforcement  of such term or obligation or be deemed a waiver of any
subsequent breach.

         15.  Notices.  Any  and  all  notices,   requests,  demands  and  other
communications provided for by this Agreement, shall be in writing, and shall be
effective  when  delivered  in person or  deposited  in the United  States mail,
postage prepaid,  registered or certified, and addressed to the Executive at his
last known  address on the books of the Company or, in the case of the  Company,
at its  principal  place of  business,  attention  Chief  Executive  Officer and
President.

         16. Entire Agreement.  This Agreement  constitutes the entire agreement
between the parties and supersedes all prior and contemporaneous communications,
representations and  understandings,  written or oral, with respect to the terms
and conditions of the Executive's employment.

         17.  Amendment.  This  Agreement  may be amended or modified  only by a
written  instrument  signed  by the  Executive  and by an  expressly  authorized
officer of the Company.

         18. Governing Law,  Arbitration and Consent to Jurisdiction.  This is a
Vermont  contract and shall be construed  and enforced  under and be governed in
all respects by the laws of the State of Vermont, without regard to the conflict
of laws  principles  thereof.  The parties  each agree to promptly  and mutually
select a mediator and promptly mediate in good faith any  controversy,  claim or
dispute  arising  between the parties  hereto  arising out of or related to this
Agreement and its  performance or any breach or claimed breach  thereof.  In the
event that  mediation  does not resolve any such matter,  then such matter other
than any matter in which  injunctive  relief or other equitable relief is sought
shall be definitively resolved through binding


<PAGE>




arbitration  conducted in the City of Burlington,  Vermont,  by a panel of three
(3) arbitrators in accordance with the then current Commercial Arbitration Rules
of the American Arbitration Association; provided, however, that notwithstanding
anything to the contrary in such Commercial Arbitration Rules, the parties shall
be entitled in the course of any arbitration  conducted pursuant to this Section
to seek and obtain discovery from one another to the same extent and by means of
the same  mechanisms  authorized  by Rules 27 through 37 of the Federal Rules of
Civil Procedure.  The power and office of the arbitrators shall arise wholly and
solely from this Agreement and the then current Commercial  Arbitration Rules of
the American  Arbitration  Association.  The award of the panel or a majority of
them so  rendered  shall be final  and  binding,  and  judgment  upon the  award
rendered  by the  arbitrators  may be entered in any court  having  jurisdiction
thereto.

         To the extent a dispute is not to be arbitrated in accordance  with the
foregoing,  each of the Company and the Executive (i) irrevocably submits to the
jurisdiction  of  the  United  States  District  Court  of  Vermont  and  to the
jurisdiction  of the  state  courts of  Vermont  (Washington  Country  superior,
district of Vermont) for the purpose of any suit or other proceeding arising out
of or based upon the Agreement or the subject  matter hereof and agrees that any
such  proceeding  shall be brought or  maintained  only in such court,  and (ii)
waives, to the extent not prohibited by applicable law, and agrees not to assert
in any such proceedings, any claim that it is not subject to the jurisdiction of
the above-named courts, that he or it is immune from extraterritorial injunctive
relief  or  other  injunctive  relief,  that  any  such  proceeding  brought  or
maintained  in a court  provided  for  above  may  not be  properly  brought  or
maintained in such court, should be transferred to some other court or should be
stayed or dismissed by reason of the pendency of some other  proceeding  in some
other  court,  or that this  Agreement or the subject  matter  hereof may not be
enforced in or by such court.

         19. Other Obligations.  Executive  represents and warrants that neither
Executive's  employment  with the Company  nor  Executive's  performance  of his
obligations   hereunder   will   conflict  with  or  violate  or  otherwise  are
inconsistent with any other obligations, legal or otherwise, which Executive may
have.

         20. Cooperation.  Following termination of employment with the Company,
Executive  shall  cooperate  with the Company,  as requested by the Company,  to
affect a  transition  of  Executive's  responsibilities  and to ensure  that the
Company is aware of all matters being handled by the Executive.

         21. Protection of Reputation. During the Agreement Term and thereafter,
Executive  agrees  that he will  take no  action  which  is  intended,  or would
reasonably  be expected,  to harm the Company or its  reputation  or which would
reasonably  be  expected to lead to unwanted  or  unfavorable  publicity  to the
Company.

         22.  Remedies For Breach.  The parties  hereto agree that  Executive is
obligated under this Agreement to render personal  services during the Agreement
Term of a special,  unique,  unusual,  extraordinary and intellectual character,
thereby giving this Agreement  peculiar value,  and, in the event of a breach of
any covenant of Executive herein, the injury or imminent injury to


<PAGE>



the value and the goodwill of the Company's  business could not be reasonably or
adequately  compensated in damages in an action at law.  Accordingly,  Executive
expressly   acknowledges   that  the  Company  shall  be  entitled  to  specific
performance,  injunctive relief or any other equitable remedy against Executive,
without the posting of a bond, in the event of any breach or  threatened  breach
of any provision of this Agreement by Executive  (including Sections 5, 6, and 7
hereof). Without limiting the generality of the foregoing, if Executive breaches
Section 5 or 6 or 7 hereof,  such  breach  will  entitle  the  Company to enjoin
Executive  from  disclosing  any  Confidential   Information  to  any  competing
business,  to enjoin such competing  business from receiving  Executive or using
any such  Confidential  Information  and/or to enjoin  Executive  from rendering
personal services to or in connection with such competing  business.  The rights
and remedies of the parties  hereto are  cumulative  and shall not be exclusive,
and each such party shall be entitled to pursue all legal and  equitable  rights
and  remedies and to secure  performance  of the  obligations  and duties of the
other under this  Agreement,  and the  enforcement of one or more of such rights
and remedies by a party shall in no way preclude  such party from  pursuing,  at
the same time or subsequently,  any and all other rights and remedies  available
to it.

         23. Assistance in Proceedings, Etc. Executive shall, without additional
compensation, during and after expiration of the Agreement Term, upon reasonable
notice,  furnish such  information  and proper  assistance to the Company as may
reasonably  be  required  by  the  Company  in  connection  with  any  legal  or
quasi-legal  proceeding,  including  any  external  or  internal  investigation,
involving  the Company or any of its  affiliates  or in which any of them is, or
may become, a party.

         24. Survival.  Cessation or termination of Executive's  employment with
the Company shall not result in  termination of this  Agreement.  The respective
obligations of Executive and the rights and benefits  afforded to the Company as
provided in this Agreement shall survive cessation or termination of Executive's
employment hereunder.  This Agreement shall not terminate upon, and shall remain
in full force and effect  following,  expiration of the  Agreement  Term and all
rights and  obligations  of the  parties  hereto as and to the  extent  provided
herein shall survive such expiration.

         IN WITNESS WHEREOF, this Agreement has been executed by the Company, by
its duly authorized  officer,  and by the Executive,  as of the date first above
mentioned.

                                               BEN & JERRY'S HOMEMADE, INC.

/s/Lawrence E. Benders                             /s/ Perry D. Odak
_______________________________                By: ____________________________
Lawrence E. Benders, Executive                 Perry D. Odak
                                               Chief Executive Officer





                       IMPORTATION AND MARKETING AGREEMENT

This  Agreement is made this December 19, 1997 by and among  SEVEN-ELEVEN  JAPAN
Co.,  Ltd., a Japanese  corporation  with its office at 1-4  Shibakoen  4-chome,
Minato-ku, Tokyo 105 Japan (hereinafter called "SEVEN-ELEVEN"), TOWER ENTERPRISE
Corporation,  a  Japanese  corporation  with its  office at 6F Aoyama  Sun Crest
Bldg., 13-5 Kita-Aoyama 2-chome,  Minatoku,  Tokyo 107 Japan (hereinafter called
"TOWER"), ATF Co., Ltd., a Japanese corporation with its office at 6F Aoyama Sun
Crest Bldg., 13-5 Kita-Aoyama 2-chome,  Minato-ku,  Tokyo 107 Japan (hereinafter
called  "ATF") on the one  hand,  and BEN & JERRY'S  HOMEMADE,  Inc.,  a Vermont
corporation with its office at 30 Community  Drive,  South  Burlington,  Vermont
05403-6828  U.S.A.  and  BEN  &  JERRY'S  HOMEMADE  HOLDINGS,  Inc.,  a  Vermont
corporation with its office at #7 Burlington Square,  Burlington,  Vermont 05401
U.S.A.(hereinafter collectively called "B&J") on the other hand.

WHEREAS,  SEVEN-ELEVEN,  acting on behalf of the Ito-Yokado  Group Companies (as
described in Annex 1 and hereinafter called "IY GROUP"),  has appointed TOWER as
importer into Japan  (hereinafter  called the  "TERRITORY") of certain ice cream
products (as defined in Article 2 of this Agreement and  hereinafter  called the
"PRODUCTS") manufactured by B&J in the United States; and

WHEREAS, TOWER, ATF and SEVEN-ELEVEN are affiliated companies: and

WHEREAS,  TOWER, acting on behalf of IY GROUP, has agreed to import the PRODUCTS
and sell the PRODUCTS to ATF,  which has been appointed by  SEVEN-ELEVEN  as the
vendor of the PRODUCTS; and

WHEREAS,  ATF has  agreed  to act on  behalf  of IY  GROUP  in Japan to sell and
distribute  the  PRODUCTS  for resale only in the  convenience  stores  owned or
operated by SEVEN-ELEVEN and the outlets of IY GROUP in the TERRITORY; and

WHEREAS,  B&J has agreed to produce  and supply the  PRODUCTS  to be sold in the
TERRITORY  by IY  GROUP  for  resale  only in the  convenience  stores  owned or
operated by SEVEN-ELEVEN and the outlets of IY GROUP in the TERRITORY;

NOW THEREFORE, it is mutually agreed as follows:

Article 1. (Appointment and Status)
         
         (1) B&J hereby agrees to produce and supply the PRODUCTS  which will be
         imported by TOWER and sold to ATF.

         (2)  SEVEN-ELEVEN  hereby appoints TOWER as the importer of PRODUCTS on
         behalf  of IY  GROUP  in the  TERRITORY  for the  purpose  to sell  the
         PRODUCTS to ATF as the vendor appointed by  SEVEN-ELEVEN.  TOWER hereby
         agrees to act as such importer.

         (3)  SEVEN-ELEVEN  hereby appoints ATF as the vendor of the PRODUCTS on
         behalf of IY GROUP in the  TERRITORY  for the sole  purpose of sale and
         distribution of the PRODUCTS for resale only in the convenience  stores
         owned or operated by SEVEN-ELEVEN and the stores of the IY GROUP in the
         TERRITORY. ATF hereby agrees to act as such vendor.


<PAGE>





         (4) B&J hereby agrees that all transactions  with  SEVEN-ELEVEN and the
         stores of the IY GROUP will be executed through TOWER and ATF; however,
         SEVEN-ELEVEN  will be  ultimately  responsible  for  TOWER'S  and ATF'S
         actions and/or nonactions hereunder.

Article 2. (PRODUCTS)

In this  Agreement,  PRODUCTS  means  ice  cream  in 120ml  cups  and ice  cream
novelties (as described in Article 4, sub paragraph 4 and such other products as
may be mutually agreed to),  including their packaging bearing the trademarks of
B&J (as defined in Article 12),  manufactured  by B&J in compliance with quality
and  technical  specifications  agreed upon  between  SEVEN-ELEVEN  and B&J, and
further  within  the  range  of  reasonable  allowances.  All  parties  will not
unreasonably withhold their approvals to any modifications of the specifications
proposed or  requested  by the other  party(ies).  Under no  circumstances  will
TOWER,  IY GROUP,  SEVEN-ELEVEN or ATF modify the PRODUCTS in any way, or modify
the packaging of the PRODUCTS in any way,  without the prior written  consent of
B&J.

Article 3. (Term)

         (1) The term of this Agreement shall begin on and from the date of this
         Agreement and end on March 31, 1999, unless sooner terminated  pursuant
         to Article 13 hereof.  SEVEN_ELEVEN  agrees to use its best  efforts to
         purchase  10,000,000  units or more during the first year for resale in
         convenience  stores in the  TERRITORY.  Either party may terminate this
         Agreement  effective  at the  end of the  term or any  renewal  term by
         giving  notice  to the  other of its  intention  not to  continue  this
         Agreement  three (3)  months  prior to the  expiration  the term or any
         renewal  thereof;  failure  to so timely  notify by either  party  will
         constitute an extension of the term for another one (1) year term.

         (2) In the event of  termination  of this  Agreement  at the end of the
         term or any renewal term, or any sooner termination for any reason, B&J
         will be freed and  discharged,  and the other parties to this Agreement
         hereby  expressly  release  and  discharge  B&J of and from any and all
         obligations or liability whatsoever, arising hereunder or in connection
         with any manner or thing relating to, or in any manner  connected with,
         the  subject  matter  of  this   Agreement.   The  foregoing  right  of
         termination  and the additional  right of non-renewal at the end of the
         stated term are absolute, and neither B&J nor the other parties to this
         Agreement  will be  liable  to the  other  because  of  termination  or
         non-renewal  hereof  (whether with or without cause) for  compensation,
         reimbursement, or damages on account of the loss of prospective profits
         on  anticipated  sales,  or on  account of  expenditures,  investments,
         leases or commitments  in connection  with the business or good will of
         B&J or the Japanese parties to this Agreement,  or for any other reason
         whatsoever.  Nothing  herein is  intended to relieve any party from any
         obligation to pay any unpaid  balances for PRODUCTS  ordered or shipped
         hereunder prior to termination or expiration,  unless such  termination
         or expiration is not caused by B&J.


<PAGE>





         (3)  Pursuant  to  the   provisions  of  Article  3  Paragraph  1,  the
         termination of this Agreement will operate as a cancellation, as of the
         date  thereof,  of all orders  that have not been  prepared  by B&J for
         shipment,  and thereafter  B&J will have no obligation  with respect to
         orders so cancelled.

Article 4. (Test Market)

         (1) The parties  intend to launch the sale of the  PRODUCTS in Japan in
         April 1998. Such launch date may be adjusted by mutual agreement of the
         parties,  but the parties agree to use their respective best efforts to
         insure that the launch date is not unduly delayed.

         (2) The parties will  commence a Test Market study on or about  January
         5, 1998. The Test Market will consist of five  different  product items
         or stock keeping  units,  with 2,000 units of PRODUCTS for each product
         item,  or 10,000  total units of  PRODUCTS.  The parties  will  jointly
         decide which of SEVEN-ELEVEN's  convenience  stores will participate in
         the  Test  Market  and the  appropriate  retail  price  points  for the
         PRODUCTS in the Test Market.

         (3)  All Test Market data will be shared by SEVEN-ELEVEN with B&J.

         (4) The Test Market flavors mutually agreed upon by the parties are (i)
         Banana Chocolate  Walnut,  (ii) Vanilla & Nuts, (iii) Chocolate Brownie
         Walnut, (iv) Coffee Chocolate Chunk and (v) Vanilla & Peaches.

         (5) B&J has supplied SEVEN-ELEVEN with thirty (30) units of each of the
         listed five flavors for internal testing.

         (6) SEVEN-ELEVEN will conduct the Test Market in an efficient manner so
         as to maximize the amount of useful information  obtained from the Test
         Market.

Article 5. (Purchase Transactions)

         (1) After  the Test  Market,  SEVEN-ELEVEN  will give B&J and TOWER its
         (SEVEN-ELEVEN'S)  sales-plan  of  PRODUCTS  by items.  By no later than
         February  6, 1998  SEVEN-ELEVEN  will give B&J the first 90 day rolling
         forecast for the 3 months  beginning March 1, 1998. B&J will supply the
         form and  requirements for the rolling  forecast.  The first 60 days of
         the forecast are non-cancelable and  nonrescheduleable  and the last 30
         days of the forecast are  non-cancelable  but are  rescheduleable.  The
         forecast will be updated each month beginning on April l, 1998 and will
         be provided to B&J by the first Monday of each month.  However,  in the
         event  SEVEN-ELEVEN  and/or ATF request for the increase of the ordered
         quantity,  B&J will use its best efforts to provide  these  quantities.
         TOWER  will  place  corresponding  firm  orders  for  the  PRODUCTS  in
         individual purchase orders between B&J and TOWER.


<PAGE>





         (2) The  individual  contracts of sale will become  effective  when the
         written acceptance from B&J of the purchase order is issued by B&J.

         (3)  Delivery  of all  PRODUCTS  to  TOWER  by B&J  will be made on ex.
         factory and / or ex distribution  center basis at B&J's factory(ies) in
         Vermont in the United  States.  Upon  delivery  to the shipper at B&J's
         factory(ies)  in  Vermont,  title to and all risks of loss or damage to
         the PRODUCTS  will pass to TOWER from B&J.  Heat damage or other damage
         caused by the shippers or occurring  during  shipment  will be the sole
         responsibility  of  TOWER  and  SEVEN-ELEVEN,  and  B&J  will  have  no
         responsibility   therefor.   SEVEN-ELEVEN   has   notified   B&J   that
         SEVEN-ELEVEN has selected the firm of Itochu  International Inc. of Los
         Angeles,  California to be  SEVEN-ELEVEN's  exclusive agent to ship the
         PRODUCTS from Vermont to Japan.

         (4) All costs of transporting, shipping and importing the PRODUCTS into
         Japan,  including  any  taxes,  insurance  premiums  or costs,  customs
         duties, tariffs or other impositions, will be borne solely by TOWER and
         SEVEN-ELEVEN.

         (5) The items,  prices  and other  specifications  of each  transaction
         between B&J and TOWER will be as agreed upon by B&J and TOWER,  subject
         to the terms and conditions of this Agreement. SEVEN-ELEVEN may provide
         information and suggestions to TOWER or B&J regarding items, prices and
         other  specifications  relating  to the  sale of  PRODUCTS  under  this
         Agreement.

Article 6. (Price and Payment)

         (1) Prices  applicable to any orders for PRODUCTS to be placed by TOWER
         to B&J will be quoted in U.S.  dollars.  Payments for the PRODUCTS will
         be in U.S. dollars.  The parties mutually agree that the purchase price
         of the PRODUCTS is US$0.61 per unit.  This purchase price is predicated
         on the Japanese Yen / US $ exchange  rate being Y120 / US$1.  The price
         of $0.61 per unit will remain fixed up to Y126 and down to Y114. In the
         event the Japanese Yen / US$ exchange rate fluctuates 10% above Y126 or
         10% below Y114 then the parties agree to share  (50%/50%) the said 10%.
         Said  purchase  price will be subject to  adjustment  as  provided  for
         below. If the fluctuation is more than 10% in either direction then the
         parties agree to meet to discuss a mutually  acceptable purchase price.
         The US$0.61 constitutes the initial price.

          (2) The price  will be  subject  to review  by the  parties  every six
         months beginning September 1, 1998. If the parties cannot agree upon an
         amendment to the price,  then B&J will have no  obligation  to ship any
         orders  until the parties have  mutually  agreed upon the price for the
         items in that order or upon renewing or amending the existing price.

         (3)  Payment  by TOWER  to B&J  will be made by  means  of  irrevocable
         commercial  letter of credit  established by TOWER in a form reasonably
         acceptable to B&J. This irrevocable commercial


<PAGE>



         letter of credit will be payable at sight and be from a bank reasonably
         acceptable  to B&J.  The  letter  of credit  shall be in United  States
         dollars and in an amount  equal to the  purchase  price of the PRODUCTS
         ordered by SEVEN-ELEVEN and accepted by B&J. All associated charges are
         for TOWER'S account. Each letter of credit will be opened and delivered
         to B&J at the time the corresponding purchase order is placed with B&J.

         (4) The parties have agreed that the Test Market purchase price for the
         PRODUCTS will be sixty-one cents (US$0.61) per unit. The parties agreed
         to  equally  (50%/50%)  share  the  cost of the  Test  Market  PRODUCTS
         (US$0.61) and, air fares to ship the Test Market PRODUCTS to Japan.

Article 7. (Restrictions on Sale of PRODUCTS)

         (1) If the Test Market is  successful  (as  mutually  agreed to by both
         parties) and the launch date is in April, 1998, B&J agrees that it will
         not  sell  the  originally   selected   PRODUCTS  items  to  any  other
         convenience  store  operator in the  TERRITORY  for a period of six (6)
         months from the launch date.

         (2)  SEVEN-ELEVEN  will  have  the  right  to  ask  B&J to  extend  the
         exclusivity  on the  originally  selected  PRODUCTS in the  convenience
         store channel of  distribution  for an  additional  six (6) months only
         provided  that:  (i)  SEVEN-ELEVEN  gives B&J notice of such  intent no
         later than sixty (60) days  before the end of the first six (6) months'
         period  following  the launch  date,  and (ii) the  parties  agree to a
         minimum  quantity  guarantee  of the  purchase  of  specific  units  by
         SEVEN-ELEVEN.

         (3)  SEVEN-ELEVEN  agrees that all of IY GROUPS's  requirements for the
         PRODUCTS will be bought directly from B&J.

         (4) TOWER will not sell the PRODUCTS to any third party or vendor other
         than ATF,  and ATF will act as the vendor of the  PRODUCTS for IY GROUP
         pursuant  to  Article 1, and shall not sell the  PRODUCTS  to any third
         party except as specifically  provided in this Agreement.  SEVEN-ELEVEN
         and IY GROUP will  purchase  the PRODUCTS  only  through  ATF.  Neither
         SEVEN-  ELEVEN nor TOWER nor ATF will  export  PRODUCTS  outside of the
         TERRITORY and said parties are  expressly  prohibited  from  soliciting
         sales for the PRODUCTS  outside of the  TERRITORY.  Said parties  agree
         that  they  will not  distribute  any  PRODUCTS  to any party or in any
         manner dispose of any PRODUCT under  circumstances  where they know, or
         in the exercise of prudent  business  judgment  should know,  that such
         activity  ultimately  will  result in the  exporting  of such  PRODUCTS
         outside  the  TERRITORY.   This  Agreement   permits   SEVEN-ELEVEN  to
         distribute the PRODUCTS only through its convenience stores,  which are
         owned by  SEVEN-ELEVEN  and/or  operated by third parties under license
         from  SEVEN-ELEVEN and the outlets of the IY GROUP. This Agreement does
         not  permit  any  other   distribution   under  any  other  channel  of
         distribution in the TERRITORY.

         (5) SEVEN-ELEVEN  will sell and distribute the PRODUCTS only for resale
         through the SEVEN-ELEVEN  convenience stores and IY GROUP oulets in the
         TERRITORY.


<PAGE>





Article 8. (Business Secrecy)

         (1) Each of the  parties  will not divulge or disclose to a third party
         or parties any and all matters and information of a confidential nature
         related to the terms of this Agreement,  the Test Market,  the business
         transactions and the PRODUCTS, which have come to its knowledge through
         transactions under this Agreement,  including those which were known to
         the  respective  parties at the time of the signing of this  Agreement.
         The provisions of this paragraph do not apply to matters or information
         which are in the public domain and which any party  otherwise  procures
         lawfully  from other  sources  and has the right to  disclose  to other
         parties.

         (2) The  obligations  undertaken  by the  parties  hereto  pursuant  to
         Article 8(1) will survive termination of this Agreement and will remain
         in effect and be  binding  on the  parties  hereto  indefinitely  after
         termination of this Agreement.

Article 9. (Marketing)

         (1)  TOWER,  SEVEN-ELEVEN  and ATF agree to use their  respective  best
         efforts to vigorously promote and achieve maximum sales of the PRODUCTS
         in the  TERRITORY  and will use  their  best  efforts  to  exploit  and
         service, and sell the maximum amount of PRODUCTS through SEVEN-ELEVEN's
         convenience store and IY GROUP outlets in the TERRITORY.

         (2) TOWER, SEVEN-ELEVEN and ATF will be responsible,  at their own sole
         expense  and  cost,  to  design,  manufacture  and  place  all point of
         purchase  displays  and  advertising  materials  for  promotion  of the
         PRODUCTS in the  SEVEN-ELEVEN  convenience  stores and IY GROUP outlets
         located in the  TERRITORY.  All  advertising,  brochures,  displays and
         other marketing literature in any way relating to the PRODUCTS or using
         the B&J MARKS  will be subject to the prior  written  approval  of B&J,
         both with respect to copy and mode of use.

          (3) SEVEN-ELEVEN and B&J will review annually the selection of PRODUCT
         items and may mutually  agree on  substituting  one or more new PRODUCT
         items for the PRODUCT items designated in this Agreement.

         (4) B&J  will use its  best  efforts,  subject  to  force  majeure,  to
         manufacture  sufficient  quantities of the PRODUCTS, in accordance with
         the mutually agreed  specifications,  to satisfy the market demands and
         purchase  requirements of the  SEVEN-ELEVEN  convenience  stores and IY
         GROUP  outlets  in the  TERRITORY,  as  indicated  to TOWER  and B&J by
         SEVEN-ELEVEN and ATF.

         (5) B&J will be  responsible  for  building  of the B&J brand image and
         awareness of PRODUCTS in the TERRITORY,  either  directly or through an
         agent of B&J's choice.

         (6) The parties  acknowledge  that B&J intends to distribute or license
         for distribution its products, bearing or using the


<PAGE>




         B&J MARKS,  in the TERRITORY  through third parties.  TOWER,  IY GROUP,
         SEVEN-ELEVEN  and ATF acknowledge  that they have no exclusivity of any
         kind,  other  than  as  specifically  described  in  Article  7 of this
         Agreement.

Articie 10. (Notices)

         (1) Any notice between B&J and other  Japanese  parties in reference to
         this Agreement shall be in writing in the English language.

         (2) All notices, requests or other communications required or permitted
         to be given  hereunder  shall be in writing  and shall be sent by mail,
         facsimile or e-mail to the other  parties at their  addresses set forth
         below or to such other  addresses  as may from time to time be notified
         by one party to the  others.  Any such  notice,  agreement  or  consent
         dispatched by facsimile or e-mail shall be confirmed by registered mail
         or any reliable courier service return receipt required.

               To:  SEVEN-ELEVEN 
                    SEVEN-ELEVEN JAPAN Co., Ltd.
                    1-4 Shibakoen 4-chome, Minato-ku, Tokyo 105 Japan
                    Phone: 3-3459-6609
                    Facsimile: 3-3459-3766
                    E-mail:

               To:  TOWER
                    TOWER ENTERPRISE Corporation
                    6F AOYAMA SUN CREST Bldg.
                    13-5 Kita-Aoyama 2-chome, Minato-ku, Tokyo 107 Japan
                    Phone: 3-3497-5381
                    Facsimile: 3-3497-5383
                    E-mail:

               To:  ATF 
                    ATF Corporation 6F AOYAMA SUN CREST Bldg.
                    13-5 Kita-Aoyama 2-chome, Minato-ku, Tokyo 107 Japan
                    Phone: 3-3497-1811
                    Facsimile: 3-3497-1825
                    E-mail:

               To:B&J
                    BEN & JERRY'S HOMEMADE, Inc.
                    30 Community Drive
                    South Burlington, Vermont 05403-6828 U.S.A.
                    Phone: 802-651-9600
                    Facsimile: 802-651-9618
                    E-mail:

         (3)  All  notices  shall  be  deemed  to  have  been  given  when  duly
         transmitted by facsimile or e-mail, or delivered by mail.

Article 11. (Warranty)


<PAGE>





         (1) B&J  warrants  that the  PRODUCTS  will  comply  with  quality  and
         technical   specifications  agreed  upon  among  the  parties  to  this
         Agreement  at the time  such  PRODUCTS  are  delivered  to the  shipper
         ex-works  of B&J in  Vermont.  If  TOWER  discovers  a  failure  of the
         PRODUCTS to meet such specifications and notifies B&J within sixty (60)
         days after arrival of the PRODUCTS in Japan, then B&J, after confirming
         such defect or failure was a result of a manufacturing defect, shall at
         its own expense reimburse TOWER for the cost of the defective PRODUCTS,
         or deliver  replacement  PRODUCTS,  according  to the request of TOWER,
         unless  such  failure  to meet such  specifications  was  caused by the
         negligence or other act of TOWER,  IY GROUP,  ATF,  SEVEN-ELEVEN or any
         transporter  and/or other third party after  delivery to the shipper in
         Vermont.  Notwithstanding the foregoing, TOWER retains the right to ask
         B&J to replace  PRODUCTS at cost,  which contain foreign  articles even
         after the above 60 days.

         (2) If any claim is made or any suit or action  is  instituted  against
         TOWER  and/or  IY GROUP in regard  with the  Product  Liability  or the
         "Imperfection-based  Liability"  described in the  Japanese  Civil Code
         No.570,  B&J shall  cooperate in the defense and the settlement of such
         claim,  suit or action.  B&J will at its own expense indemnify and hold
         harmless  TOWER  and IY GROUP  from  and  against  any and all  losses,
         damages, claims and related cost (including reasonable attorney's fees)
         arising out of the  defective  manufacture  of the PRODUCT  unless such
         claim, suit or action arises from the negligence or other act of TOWER,
         IY GROUP, ATF, SEVEN-ELEVEN or any transporter and/or other third party
         after  delivery to the  shipper in Vermont,  in which case TOWER and IY
         GROUP will at their own expense  indemnify  and hold  harmless B&J from
         and  against  any and all  losses,  damages,  claims and  related  cost
         (including reasonable attorney's fees).

         (3) The  obligations  of the  parties in this  Article 11 will  survive
         cancellation, termination, rescission or expiration of this Agreement.

Article 12. (Trademarks and Other Rights)

         (1) B&J represents and warrants that its current and future trademarks,
         designs,  logo-marks and other industrial property rights (as described
         in Annex 3 and  hereinafter  collectively  called "B&J  MARKS") are and
         will be legal for TOWER to use in the TERRITORY in connection  with the
         sale  and  distribution  of  the  PRODUCTS  during  the  term  of  this
         Agreement,  and TOWER,  to the best of B&J's  knowledge and belief,  is
         free from any infringement of patent, design,  trademark,  copyright or
         other  industrial  property  right of any third party.  Annex 3 will be
         modified from time to time by B&J upon the creation and/or registration
         of new or current B&J MARKS.  Notwithstanding  the  foregoing,  nothing
         herein shall be  construed as granting to the Japanese  parties to this
         Agreement  a license  to use the B&J MARKS or any other  trademarks  or
         trade names of B&J.

         (2) B&J will at its own expense  register  and hold all legal rights of
         and to the B&J MARKS. TOWER and SEVEN-ELEVEN will


<PAGE>



         cooperate  with B&J to protect  and defend the B&J MARKS in  accordance
         with any  request  from  B&J.  TOWER,  IY GROUP,  SEVEN-ELEVEN  and ATF
         acknowledge that B&J is the sole owner of the B&J MARKS, that they will
         not use or claim any rights in the B&J MARKS, except for the purpose of
         the sale,  promotion and  distribution  of the PRODUCTS as permitted in
         this Agreement, and that they will not license,  sublicense or register
         the B&J MARKS in the TERRITORY or any other location or jurisdiction.

         (3) The B&J  MARKS  will not be used by TOWER,  IY GROUP,  SEVEN-ELEVEN
         and/or ATF in any manner with any  products of any nature  manufactured
         or sold by or on behalf of TOWER,  IY GROUP,  SEVEN-ELEVEN  and/or ATF,
         except  for the  PRODUCTS  manufactured  by B&J and sold to  TOWER  and
         SEVEN-ELEVEN under this Agreement.

         (4) Whether or not B&J  succeeds in obtaining  registrations  of any or
         all of the B&J MARKS in the TERRITORY, all of the other parties to this
         Agreement  acknowledge B&J's  proprietary  rights therein and undertake
         not to do anything,  during or after the term of this Agreement,  which
         could adversely affect such proprietary  rights or the  distinctiveness
         of the aforesaid  trademarks.  TOWER,  IY GROUP,  SEVEN-ELEVEN  and ATF
         agree  that  they  will not use or  display  the B&J  MARKS in  product
         literature,  or in connection with the sale,  promotion or distribution
         of the PRODUCTS at trade shows or  elsewhere,  or in any other  manner,
         which has not received the prior written approval of B&J.

         (5) If TOWER and/or SEVEN-ELEVEN  discover any infringement or improper
         use of the B&J MARKS, TOWER and SEVEN-ELEVEN will give prompt notice to
         B&J of such infringement or improper use.

         (6) The  right of  TOWER,  ATF  and/or  IY GROUP to sell,  promote  and
         distribute  the PRODUCTS under this  Agreement,  using the B&J MARKS as
         permitted  under  this  Agreement,   will  survive  the   cancellation,
         termination, rescission or expiration of this Agreement for a period of
         time  not  to  exceed  one  hundred   eighty   (180)  days  after  such
         cancellation,  termination, rescission or expiration until the PRODUCTS
         purchased from B&J and remaining in stock of TOWER, ATF and/or IY GROUP
         are sold out.

Article 13. (Termination)

         (1) B&J may  terminate  this  Agreement  by giving a written  notice to
TOWER in the event:

                              i) if TOWER, IY GROUP, ATF or SEVEN-ELEVEN becomes
                              insolvent or any voluntary or involuntary petition
                              in bankruptcy or for corporate  reorganization  is
                              filed by or against any such party,  or a receiver
                              is appointed  with respect to any of the assets of
                              any such party,  or  liquidation  proceedings  are
                              commenced by or against any such party; or

                              ii)  if  any  such  party  defaults  in any of the
                              provisions  of this  Agreement and does not remedy
                              the  default  within  thirty  (30)  days  after  a
                              written notice is given requesting that the


<PAGE>




                              default be remedied.

         (2) TOWER or  SEVEN-ELEVEN  may  terminate  this  Agreement by giving a
         written notice to B&J in the event:

                              i)if B&J becomes  insolvent  or any  voluntary  or
                              involuntary   petition   in   bankruptcy   or  for
                              corporate  reorganization  is filed by or  against
                              B&J, or a receiver is  appointed  with  respect to
                              any  of  the   assets  of  B&J,   or   liquidation
                              proceedings are commenced by or against B&J; or

                              ii) if B&J  defaults in any of the  provisions  of
                              this  Agreement  and does not remedy  the  default
                              within thirty (30) days after a written  notice is
                              given requesting that the default be remedied.

Article 14. (Assignment)

No party to this  Agreement  will  assign,  pledge or  otherwise  dispose of its
rights,  or delegate its duties,  under this Agreement without the prior written
consent of the other parties to this Agreement.

Article 15. (Other provisions)

         (1) This Agreement  constitutes the entire  agreement in respect of the
         business  hereby  contemplated  by and among the  parties  hereto,  and
         supersedes all previous  agreements,  negotiations  and  commitments in
         respect thereto. This Agreement will be binding on affiliates of TOWER,
         SEVEN-ELEVEN and ATF.

         (2) The failure of any party hereto to enforce any of the provisions of
         this Agreement or to exercise any right  hereunder shall not constitute
         a waiver  of the  same or  prejudice  its  right  to  enforce  the same
         thereafter.

         (3) No party will be in default  under this  Agreement by reason of its
         delay  in  the  performance  of  or  failure  to  perform  any  of  its
         obligations  hereunder  if the delay or failure  is caused by  strikes,
         acts of God or the public enemy, riots,  incendiaries,  interference by
         civil or military authorities, compliance with governmental laws, rules
         or  regulations,  delays in transit or  delivery,  inability  to secure
         governmental  priorities for materials, or any fault beyond its control
         or without its fault or negligence.

         (4)  The  relationship  between  B&J  and  the  other  parties  to this
         Agreement  is that of  Licensor/vendor  and  Licensee/vendee.  Under no
         circumstances will TOWER, SEVEN-ELEVEN or ATF be deemed to be agents or
         representatives  of B&J,  nor will any of them  have the right to enter
         into any  contracts or  commitments  in the name of B&J or otherwise to
         bind or commit B&J.


<PAGE>





         (5) This  Agreement  will be modified only by mutual consent in writing
         of subsequent  date signed by the duly  authorized  representatives  of
         each party to this Agreement.

         (6) TOWER and SEVEN-ELEVEN will obtain any and all approvals, licenses,
         FTC (Japan) approvals or consents,  and satisfy any and all other legal
         requirements  to enter into this  Agreement,  import and  transport the
         PRODUCTS  into the  TERRITORY,  and sell,  promote and  distribute  the
         PRODUCTS in the  TERRITORY  as  provided  for or  contemplated  in this
         Agreement.

         (7) The English language shall govern this Agreement,  and will be used
         in any  legal or  dispute  resolution  proceedings  among  the  parties
         relating to this Agreement.

         (8) All disputes arising from the signing of or in connection with this
         Agreement  will be  settled by  negotiations  of the  parties  during a
         period of thirty (30) days after such  dispute  arises.  If the parties
         cannot reach a negotiated  settlement  within such  thirty-day  period,
         then all disputes, differences, or questions between any of the parties
         concerning  the  construction,   interpretation   and  effect  of  this
         Agreement  or  any  clause  in  this  Agreement,   or  the  rights  and
         liabilities  of the  parties,  will be settled by binding  arbitration.
         Either  party  may  send  to  the  other  party  a  notice  asking  for
         arbitration  and appointing its arbitrator.  Within one (1) month,  the
         other party or parties will  indicate  the name of its own  arbitrator,
         failing which,  an arbitrator will be appointed by the President of the
         respective arbitration  associations.  The two arbitrators so appointed
         will meet  within  one (1)  month  after  the  appointment  of the last
         arbitrator. If they do not agree as to their decision, they will choose
         a third  arbitrator,  and if they do not agree  within one (1) month on
         the choice of that  arbitrator,  the third arbitrator will be appointed
         by  the  President  of the  respective  arbitration  associations.  The
         decision will be made by a majority of the arbitrators. The arbitration
         will take place in New York,  New York  (U.S.A.),  in cases  where such
         disputes  are  initiated  against  B&J and in  Tokyo,  Japan  when such
         disputes  are  initiated   against  those  parties  in  Japan.  If  the
         arbitration   takes  place  in  New  York,  the  American   Arbitration
         Association  rules and procedures  will be used and if the  arbitration
         takes  place in Tokyo,  the Japan  Commercial  Arbitration  Association
         rules and procedures  will be used. In either case the laws of the Sate
         of  Vermont  and/or  the  United  States  will be used  in  reaching  a
         decision.   The  decision  of  the  arbitrators   will  be  final.  The
         arbitrators will attempt to avoid a general hearing.  The parties agree
         that each party shall bear the expense of its own arbitrator,  and that
         the  parties  will  split the  expense of any third  arbitrator.  Legal
         expenses of each party will be borne by that party, but the arbitrators
         will have the discretion  (but not the  obligation) to award legal fees
         to the prevailing party in the arbitration.

IN  WITNESS  WHEREOF,  the  parties  hereto  have  executed  this  Agreement  in
quadruplicate on the day and year first above written.








BEN & JERRY'S HOMEMADE, INC.             SEVEN-ELEVEN JAPAN CO., LTD.


/s/ Perry D. Odak                       /s/ Katsuhiko Ikeda
    CEO                                     Senior Managing Director
- ----------------------------             ----------------------------




TOWER ENTERPRISE CORPORATION             ATF CO. LTD.

/s/ Hideo Takai                         /s/ Masao Kono
    President                               General Manager
- ----------------------------             ----------------------------


<PAGE>






                                     ANNEX 1

As ANNEX I to the "Importation and Marketing Agreement" dated December 19, 1997,
wherein the Parties describe the "IY GROUP" as follows:

Seven-Eleven Japan Co., Ltd. (Convenience Store)
Ito-Yokado Co., Ltd. (Superstore)
Robinson's Japan Co., Ltd. (Department Store)
York Mart Co., Ltd. (Supermarket)
York-Benimaru Co., Ltd. (Supermarket)
Denny's Japan Co., Ltd. (Restaurant)
York Bussan Co., Ltd. (Quick Serve Restaurant)

This Annex 1 is executed this day of December 19, 1997.



BEN & JERRY'S HOMEMADE, INC.             SEVEN-ELEVEN JAPAN CO., LTD.

/s/ Perry D. Odak                       /s/ Katsuhiko Ikeda
    CEO                                     Senior Managing Director
- ----------------------------             ----------------------------




TOWER ENTERPRISE CORPORATION             ATF CO. LTD.

/s/ Hideo Takai                         /s/ Masao Kono
    President                               General Manager
- ----------------------------             ----------------------------


                                                                   Exhibit 21.1

                          Ben & Jerry's Homemade, Inc.

                                  Subsidiaries




                                                                 Percentage of
                                             Jursidiction     Voting Stock Owned
Name of Subsidiary                         of Incorporation     by Registration

Ben & Jerry's Canada (1992), Inc.               Canada               100%

Ben & Jerry's Children's Center, Inc.           Vermont              100%

Ben & Jerry's Homemade, Ltd.                United Kingdom           100%

Ben & Jerry's Homemade (FSC), Inc.             Barbados              100%

Ben & Jerry's Homemade Holdings, Inc.           Vermont              100%

Ben & Jerry=s of New York                      New York              100%

Ben & Jerry's France SARL                       France               100%

Ben & Jerry=s International, Inc.              Delaware              100%

Ben & Jerry's Franchising, Inc.                 Vermont              100%









                                                                    Exhibit 23.0
    

           Consent of Ernst & Young LLP, Independent Auditors

We consent to the  incorporation  by  reference in the  Registration  Statements
(Form S-8 Nos. 33-9420,  33-17594 and 33-64421) of Ben & Jerry's Homemade,  Inc.
of our report dated January 23, 1998, with respect to the consolidated financial
statements and schedule of Ben & Jerry's Homemade,  Inc. included in this Annual
Report (Form 10-K) for the year ended December 27, 1997.



                                                               ERNST & YOUNG LLP

Boston, Massachusetts
March 24, 1998


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
      See accompanying notes
      $ in thousands, except per share amounts.
</LEGEND>                               
<MULTIPLIER>                                   1000
                                <S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-27-1997
<PERIOD-START>                                 DEC-29-1996
<PERIOD-END>                                   DEC-27-1997
<CASH>                                         47318
<SECURITIES>                                       0
<RECEIVABLES>                                  12710
<ALLOWANCES>                                       0
<INVENTORY>                                    11122
<CURRENT-ASSETS>                               80080
<PP&E>                                         62724
<DEPRECIATION>                                     0
<TOTAL-ASSETS>                                146471
<CURRENT-LIABILITIES>                          28668
<BONDS>                                            0
                              0
                                        1
<COMMON>                                         243
<OTHER-SE>                                         0
<TOTAL-LIABILITY-AND-EQUITY>                   146471
<SALES>                                        174206
<TOTAL-REVENUES>                                    0
<CGS>                                          114284
<TOTAL-COSTS>                                       0
<OTHER-EXPENSES>                                   64
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                               1922
<INCOME-PRETAX>                                  6284
<INCOME-TAX>                                     2388
<INCOME-CONTINUING>                                 0
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                     3896
<EPS-PRIMARY>                                     .54
<EPS-DILUTED>                                     .53
        


</TABLE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     See accompanying notes
     $ in thousands, except per share amounts
</LEGEND>           
<MULTIPLIER>                                   1000
                                <S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-28-1996
<PERIOD-START>                                 DEC-31-1995
<PERIOD-END>                                   DEC-28-1996
<CASH>                                         36104
<SECURITIES>                                       0
<RECEIVABLES>                                   8684
<ALLOWANCES>                                       0
<INVENTORY>                                    15365
<CURRENT-ASSETS>                               68113
<PP&E>                                         65104
<DEPRECIATION>                                     0
<TOTAL-ASSETS>                                136665
<CURRENT-LIABILITIES>                          18058
<BONDS>                                            0
                              0
                                        1
<COMMON>                                         239
<OTHER-SE>                                         0
<TOTAL-LIABILITY-AND-EQUITY>                  136665
<SALES>                                       167155
<TOTAL-REVENUES>                                   0
<CGS>                                         115212
<TOTAL-COSTS>                                      0
<OTHER-EXPENSES>                                (243)
<LOSS-PROVISION>                                   0
<INTEREST-EXPENSE>                              1996
<INCOME-PRETAX>                                 6335
<INCOME-TAX>                                    2409
<INCOME-CONTINUING>                                0
<DISCONTINUED>                                     0
<EXTRAORDINARY>                                    0
<CHANGES>                                          0
<NET-INCOME>                                    3926
<EPS-PRIMARY>                                    .55
<EPS-DILUTED>                                    .54
        


</TABLE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     See accompanying notes
     $ in thousands, except per share amounts.
</LEGEND>                                              
<MULTIPLIER>                                   1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-30-1995
<PERIOD-START>                                 JAN-01-1995
<PERIOD-END>                                   DEC-30-1995
<CASH>                                         35406
<SECURITIES>                                       0
<RECEIVABLES>                                  12514
<ALLOWANCES>                                       0
<INVENTORY>                                    12616
<CURRENT-ASSETS>                               68063
<PP&E>                                         59600
<DEPRECIATION>                                     0
<TOTAL-ASSETS>                                131074
<CURRENT-LIABILITIES>                          17040
<BONDS>                                            0
                              0
                                        1
<COMMON>                                         239
<OTHER-SE>                                         0
<TOTAL-LIABILITY-AND-EQUITY>                  131074
<SALES>                                       155333
<TOTAL-REVENUES>                                   0
<CGS>                                         109125
<TOTAL-COSTS>                                      0
<OTHER-EXPENSES>                                 597
<LOSS-PROVISION>                                   0
<INTEREST-EXPENSE>                              1525
<INCOME-PRETAX>                                 9405
<INCOME-TAX>                                    3457
<INCOME-CONTINUING>                                0
<DISCONTINUED>                                     0
<EXTRAORDINARY>                                    0
<CHANGES>                                          0
<NET-INCOME>                                    5948
<EPS-PRIMARY>                                    .83
<EPS-DILUTED>                                    .82
        


</TABLE>


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