BEN & JERRYS HOMEMADE INC
DEF 14A, 1998-05-22
ICE CREAM & FROZEN DESSERTS
Previous: CAPSTEAD MORTGAGE CORP, S-3/A, 1998-05-22
Next: KARA INTERNATIONAL INC, 8-K, 1998-05-22






                            SCHEDULE 14A INFORMATION

     Proxy Pursuant to Section 14 (a) of the Securities Exchange Act of 1934

Filed by the Registrant  X         Filed by a party other than the registrant
- --------------------------------------------------------------------------------

Check the appropriate box:
  Preliminary proxy statement
X Definitive Proxy statement
  Definitive Additional Statement
  Soliciting Material Pursuant to ss. 240.14a - 11(c) or ss. 240.14a - 12
  Confidential, for Use of the Commission Only(as permitted by Rule 14a-6(c)(2))


                          Ben & Jerry's Homemade, Inc.
                (Name of Registrant as Specified by Its Charter)

                          Ben & Jerry's Homemade, Inc.
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
X No Fee Required
  Fee computed on table below


<PAGE>


                          BEN & JERRY'S HOMEMADE, INC.
                               30 Community Drive
                      South Burlington, Vermont 05403-6828




                                                                  May 15, 1998


Dear Shareholder:

You are  cordially  invited to attend the 1998 Annual  Meeting of  Shareholders,
which  will be held on  Saturday,  June  27,  1998  on the  Golf  Course  at the
Sugarbush  Resort in Warren,  Vermont,  at 10:00 in the  morning.  Enclosed is a
Proxy  Statement  and Proxy  Card for  voting  Class A Common  Stock and Class B
Common Stock, a parking pass for the 1998 Shareholder  Meeting and a copy of the
1997 Annual Report to Shareholders.

On the  following  pages you will find a Notice of the 1998  Annual  Meeting and
Proxy  Statement.  The Notice of Annual Meeting lists 3 items of formal business
to address at the Annual Meeting.

After carefully  considering the Proxy Statement,  we hope that you will support
the election of the  Directors  and in approving  Item 2. We recommend  that you
vote against Item 3.

We will follow the formal business with time for discussion, and we welcome your
comments, questions and ideas.

After  the  Meeting,  we  invite  you to  join in the One  World  One  Heart(TM)
Festival,  a wonderful  one day  celebration,  located at Sugarbush  North.  The
Festival  will run from 11:00 a.m.  until 7:00 p.m.  and be filled  with lots of
good music,  good food, good fun, good intentions and good friends.  Please join
us in this community celebration.

                                                 Best regards,


                                                 Ben Cohen
                                                 Chairperson


                                                 Perry D. Odak
                                                 Chief Executive Officer


<PAGE>


                          BEN & JERRY'S HOMEMADE, INC.
                               30 Community Drive
                      South Burlington, Vermont 05403-6828

                                     


                                TABLE OF CONTENTS

                                                                         Page

Notice of Annual Meeting of Shareholders...................................1

Proxy Statement............................................................2
     Introduction..........................................................2
     Shares Outstanding, Voting Rights and Record Date.....................2

Item 1 - Nominees for Director.............................................2
     Directors Standing for Election.......................................2
     Committees of the Board...............................................5
     Attendance at Board and Committee Meetings............................5

Item 2 - Ratification of Selection of Auditors.............................6

Item 3 - Shareholder Proposal..............................................6

Security Ownership of Certain Beneficial Owners and Management.............8

Executive Compensation.....................................................9
     Summary Compensation Table............................................9
     Options/SAR Grants...................................................10
     Aggregated Options...................................................10
     Compensation Committee Report........................................10
     Certain Relationships & Related Transactions.........................12

Stock Performance Graph...................................................15

Voting, Miscellaneous, General, etc.......................................16

<PAGE>

                          BEN & JERRY'S HOMEMADE, INC.
                               30 Community Drive
                      South Burlington, Vermont 05403-6828

                          BEN & JERRY'S HOMEMADE, INC.

                NOTICE OF THE 1998 ANNUAL MEETING OF SHAREHOLDERS

NOTICE IS HEREBY  GIVEN that the 1998 Annual  Meeting of  Shareholders  of Ben &
Jerry's  Homemade,  Inc. will be held on the Golf Course at the Sugarbush Resort
in Warren,  Vermont,  on Saturday  the 27th of June at 10:00 a.m.,  Vermont time
(E.S.T.), for the following purposes:

1.   To fix the  number  of  directors  at ten and to elect  one  class of three
     directors  to serve for one year  expiring  at the 1999  Annual  Meeting of
     Shareholders,  one  class of three  directors  to serve for a two year term
     expiring in 2000, and one class of four directors to serve for a three year
     term  expiring  in  2001;  and  until  their  successors  are  elected  and
     qualified.

2.   To  consider  and act upon a proposal  to ratify the  selection  of Ernst &
     Young LLP as independent auditors for the 1998 fiscal year.

3.   To  consider  and act upon a  shareholder  proposal,  if  submitted  at the
     Meeting.

4.   To transact  any other  business  that may  properly be brought  before the
     Meeting or any adjourned session thereof.


Shareholders  of record at the close of business on April 20, 1998 are  entitled
to notice of, and to vote at, the Meeting.

                                            By order of the Board of Directors,



                                            Frances G. Rathke
                                            Secretary

South Burlington, Vermont
May 15, 1998








PLEASE COMPLETE,  SIGN AND DATE THE ENCLOSED PROXY (FOR CLASS A COMMON STOCK AND
FOR CLASS B COMMON STOCK) AND RETURN PROMPTLY IN THE ENCLOSED  ENVELOPE  WHETHER
OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING.

<PAGE>


                          BEN & JERRY'S HOMEMADE, INC.
                               30 Community Drive
                      South Burlington, Vermont 05403-6828

             
                       1998 ANNUAL MEETING OF SHAREHOLDERS
                                  June 27, 1998

                                 PROXY STATEMENT

     The enclosed form of proxy (for Class A Common Stock and for Class B Common
Stock)  is  solicited  on  behalf  of the  Board of  Directors  of Ben & Jerry's
Homemade,  Inc.  ("Ben & Jerry's" or the  "Company")  for use at the 1998 Annual
Meeting of  Shareholders  to be held on the Golf Course at  Sugarbush  Resort in
Warren,  Vermont  on  Saturday,  June 27th,  1998 at 10:00  a.m.,  Vermont  time
(E.S.T.), and at any adjourned session thereof (the "Meeting").

     Any  proxy may be  revoked  prior to its  exercise  (i) by  written  notice
received by the Secretary of the Company at its mailing address set forth above,
(ii) by execution of a  later-dated  proxy or (iii) by attending the Meeting and
voting the shares covered by the proxy in person.

     Shareholders  of  record  at the close of  business  on April 20,  1998 are
entitled  to  receive  notice of and to vote at the  Meeting.  Each share of the
Company's  Class A Common Stock and Class A Preferred  Stock  outstanding on the
record  date is entitled to one vote,  and each share of the  Company's  Class B
Common Stock is entitled to ten votes.  As of the close of business on April 20,
1998 there were  outstanding  and entitled to vote  6,383,171  shares of Class A
Common Stock,  860,530  shares of Class B Common Stock and 900 shares of Class A
Preferred Stock.

     The Company's  Annual Report for 1997 is being mailed to shareholders  with
this Proxy Statement. It is expected that this Proxy Statement will be mailed to
shareholders on or about May 15, 1998.

                         ITEM 1 - NOMINEES FOR DIRECTOR

     Unless  authority to do so has been withheld or limited in the proxy, it is
the  intention  of the persons  named as proxies to vote the shares to which the
proxy  relates to fix the number of  directors  at ten and to elect the nominees
named below.  Management  knows of no reason why any nominee should refuse or be
unable to serve.  However,  should  any of the  nominees  refuse or be unable to
serve,  it is the intention of the persons named as proxies to act in respect to
the  filling of that  office by voting  the  shares to which the proxy  relates,
unless  authority  to do so has been  withheld or limited in the proxy,  for the
election of such other  person or persons as may be  designated  by the Board of
Directors or, in the absence of such  designation,  in such other manner as they
may, in their discretion,  determine.  All nominees for election were previously
elected directors of the Company at the 1997 Annual Meeting.

     At the 1997 Annual Meeting,  the shareholders  approved an amendment to the
Articles of Organization providing for a classified Board of Directors. However,
since that meeting was held on Saturday,  the Articles of Amendment could not be
filed  with the  Secretary  of State of the State of  Vermont  on that day,  and
therefore, the 1997 Annual Meeting could not then proceed to elect


<PAGE>



directors  for  the  staggered  terms   contemplated  by  the  classified  board
Amendment,  and  accordingly  the Meeting  proceeded to elect  directors for the
ensuing  year only.  The  Articles of  Amendment  have now been  filed,  and the
shareholders can, pursuant thereto, elect directors to the classified board, one
class of three directors for a one year term, one class of three directors for a
two year term and one class of four directors for a three year term.

     Messrs.  Furman and Morgan and Ms.  Bankowski have been designated  Class A
Directors to serve if elected for a term of one year expiring at the 1999 Annual
Meeting of  Shareholders  and until their  successors are elected and qualified.
Messrs. Ferrari, Greenfield and Miller have been designated Class B Directors to
serve, if elected, for a term of two years,  expiring at the 2000 Annual Meeting
of Shareholders  and until their  successors are elected and qualified;  and Ms.
Henderson,  Messrs. Cohen, Odak and Patti have been designated Class C Directors
to serve,  if  elected,  for a term of three  years  expiring at the 2001 Annual
Meeting of Shareholders and until their successors are elected and qualified.

Set forth below is information  relating to the nominees.  Each director elected
will serve until  his/her  successor is elected and  qualified or until  his/her
earlier resignation or removal.  None of the nominees for director is related to
any other  nominee  or to any  executive  officer of the  Company  by  marriage,
adoption or blood.



<TABLE>
<CAPTION>



<S>                        <C>      <C>                                                     <C>  
Name                       Age      Principal Occupation or Employment                      Director Since

Class A Directors, term expires at the Annual Meeting of Shareholders 1999:

Elizabeth Bankowski        50       Elizabeth Bankowski has served as Director of                    1990
                                    Social Mission Development at the Company since 1991.
                                    Additionally, Ms. Bankowski is Secretary and Director of
                                    the Ben & Jerry's Foundation, Inc.

Jeffrey Furman             54       Jeffrey Furman is Treasurer and Director of the Ben & Jerry's    1982
                                    Foundation, Inc. Mr. Furman was a consultant to the
                                    Company from March 1991 through December 1996.
                                    .
Henry Morgan               72       Henry Morgan is retired Dean Emeritus of Boston                  1987
                                    University School of Management. Mr. Morgan serves
                                    on the Board of Directors of Cambridge Bancorporation;
                                    Southern Development Bancorporation; and Cleveland
                                    Development Bancorporation.


Class B Directors, term expires at the Annual Meeting of Shareholders 2000:

Pierre Ferrari             47       In 1997 Mr. Ferrari became President of Lang International,      1997
                                    a marketing consulting firm.  From 1994 to 1997 Mr. Ferrari
                                    was the Special Assistant to the President and CEO of Care,
                                    the world's largest private relief and development agency. Prior
                                    to 1994, Mr. Ferrari held various senior level marketing positions
                                    at the Coca-Cola Company.

<PAGE>



Name                       Age      Principal Occupation or Employment                      Director Since

Jerry Greenfield           46       Jerry Greenfield, a Founder of the Company, has served           1977
                                    as Director and Vice Chairperson of the Board of Directors
                                    since 1990.  Mr. Greenfield is also President and Director
                                    of the Ben & Jerry's Foundation, Inc.

Frederick A. Miller        51       Since 1985 Frederick A. Miller has served as                     1992
                                    as President of the Kaleel Jamison Consulting
                                    Group, Inc., a strategic culture change and
                                    management consulting firm.

Class C Directors, term expires at annual meeting of shareholders 2001:

Ben Cohen                  46       Ben Cohen, a founder of the Company, has served                  1977
                                    as Chairperson of the Board of Directors since February
                                    1989.  From January 1, 1991 through January 29, 1995 he
                                    was the Chief Executive Officer of the Company. Mr.
                                    Cohen has been a director of the Company since 1977.
                                    Mr. Cohen is a director of Blue Fish Clothing, Inc.,
                                    Community Products Inc., Social Venture Network, Center
                                    for Defense Information and Greenpeace USA.  In 1997
                                    Community Products Inc. filed for protection under
                                    Chapter 11 of the United States Bankruptcy Code.

Jennifer Henderson         44       Jennifer Henderson is Director of Training at the Center         1996
                                    for Community Change in Washington, DC and President of
                                    Strategic Interventions,   Inc.,  a   leadership   and
                                    management consulting firm.

Perry D. Odak              52       Perry D. Odak has served as Chief Executive Officer of the       1997
                                    Company since December 31, 1996, as a director of the
                                    Company since January 1997, and as Chief Executive Officer
                                    and President since June 1997. From 1990 to 1996, Mr.
                                    Odak was a principal in Odak, Pezzani & Company, a
                                    private management consulting firm. From 1994 to 1995,
                                    Mr. Odak was Chief Executive Officer of Graham Packaging.

Andrew S. Patti            57       Andrew S. Patti is the Senior Executive and Founder              1997
                                    of Rianco, LLC, a venture capital firm. Mr. Patti was
                                    Executive Vice President of Ameritech, a telecommunications
                                    company  from  September  1996  to  February 1997. 
                                    From 1978 until 1995 Mr. Patti was an executive   with 
                                    The   Dial   Corporation, including holding the position
                                    of President.
<PAGE>
</TABLE>

     There were six meetings of the Board of Directors  in 1997.  Directors  who
are not  employees or  full-time  consultants  of the Company  receive an annual
retainer fee of $18,000,  in addition to a $1,000 per board  meeting  attendance
fee and reimbursement of reasonable  out-of-pocket expenses. The Company has the
1995 Non-Employee  Directors' Plan for Stock in Lieu of Directors' Cash Retainer
under  which  directors  may  elect  to be paid  annually,  in lieu of the  cash
retainer for board services, shares of Class A Common Stock having a fair market
value (as of the date of payment)  equal to the amount of such annual  retainer.
Four non-employee directors,  Pierre Ferrari, Frederick Miller, Henry Morgan and
Andrew  Patti each elected to receive 936 shares of Class A Common Stock in lieu
of the cash  retainer for the twelve month period  ending July 1,1998 under this
Plan.

     The Board of  Directors  has an Audit  Committee,  on which  Messrs.  Patti
(Chairperson),  Ferrari and Morgan,  none of whom are  employees of the Company,
serve.  This Committee met three times in 1997. The Audit Committee reviews with
management and the Company's  independent public accountants the following:  the
Company's  financial  statements,  the  accounting  principles  applied in their
preparation,  the scope of the audit,  any comments made by the accountants upon
the  financial  condition  of the  Company  and its  accounting  procedures  and
internal controls, and such other matters as the Committee deems appropriate.

     The Board of Directors has a  Compensation  Committee  which reviews salary
and related  compensation  matters  relating to  officers  of the  Company,  the
compensation of all executive officers of the Company, and makes recommendations
to the Board regarding  policy changes  related to compensation  and administers
certain  compensation  plans,  including:  the 1995 Equity  Incentive  Plan; the
Employee  Stock  Purchase  Plan;  and the 1985 Stock Option Plan (under which no
further options may be granted). Messrs. Morgan (Chairperson) and Miller and Ms.
Henderson, none of whom are employees of the Company, serve on this Committee.

     The Board of Directors has a Nominating  Committee on which  Messrs.  Cohen
(Chairperson),  Ferrari,  Greenfield  and Odak  and Ms.  Bankowski,  serve.  The
Committee met twice in 1997.

     The Board of Directors has an Executive Committee on which, effective March
31, 1998,  Messrs.  Ferrari,  Miller,  Morgan and Odak serve.  The Committee met
twice in 1997.

     The Board of Directors  has a Social  Mission/Worklife  Committee on which,
effective  March 31,  1998,  Messrs.  Miller  (Chairperson)  and Ferrari and Ms.
Bankowski,  serve.  The  Committee  oversaw the  preparation  of the 1997 Social
Performance Assessment. The Committee met three times in 1997.

     Effective March 31, 1998, the Board established two additional  committees:
the Product/Marketing  Committee on which Messrs. Ferrari  (Chairperson),  Cohen
and Ms.  Henderson  serve,  and the Finance  Committee on which  Messrs.  Morgan
(Chairperson), Greenfield and Patti serve.

Recommendation of the Board of Directors

     The Board of Directors  recommends  that the  shareholders  vote to fix the
number of directors at ten and for each of the ten nominees.


<PAGE>



                 ITEM 2 - RATIFICATION OF SELECTION OF AUDITORS

The Board of Directors has selected the  independent  public  accounting firm of
Ernst & Young LLP to audit the accounts of the Company for the fiscal year 1998.
The Board of Directors has recommended that shareholders  ratify this selection.
The Board of  Directors  will  review  its  selection  if this  proposal  is not
approved by the shareholders of the Company at the Annual Meeting.

     Neither the firm of Ernst & Young LLP nor any of its  partners has a direct
or materially indirect financial interest in the Company. Representatives of the
firm of  Ernst & Young  LLP  will be  present  at the  Annual  Meeting  with the
opportunity to make a statement if they desire to do so and will be available to
reply to shareholder inquiries.

Vote Required

The  affirmative  vote of a majority of the votes properly cast on the matter by
all shares of outstanding stock of the Company,  voting together,  at the Annual
Meeting  is  required  to  ratify  the  selection  of  Ernst & Young  LLP as the
Company's independent auditors for 1998.

Recommendation of the Board of Directors

     The Board of  Directors  recommends  a vote FOR the  proposal to ratify the
selection of Ernst & Young LLP as the Company's independent auditors for 1998.


                          ITEM 3 - SHAREHOLDER PROPOSAL

The Company has been notified that Eric Wollman, a shareholder, of Brooklyn, New
York,  intends to present the following proposal for consideration at the Annual
Meeting.

Proposal submitted by shareholder- Repeal Classified Board of Directors
     Be it  resolved,  that the  shareholders  of Ben & Jerry's  Homemade,  Inc.
request that the Board of Directors  take the necessary  steps to declassify the
Board  of  Directors  and  establish  annual  elections  of  directors,  whereby
directors would be elected  annually and not by classes.  This policy would take
effect  immediately  and would be applicable to the re-election of any incumbent
director whose term, under the current staggered system, subsequently expires.

     Statement of Support.  I believe that the ability to elect directors is the
single most important use of the shareholder franchise.  Accordingly,  directors
should be  accountable  to  shareholders  on an annual  basis.  The  election of
shareholders  by  classes,  for  multi-year  terms,  in  my  opinion,  minimizes
accountability  and precludes the full exercise of the rights of shareholders to
approve or disapprove annually the performance of the director or directors.

     In addition, since only a portion of the Board of Directors is elected each
year, I believe that classified boards could frustrate,  to the detriment of the
shareholder  interest,  the  efforts  of  a  bidder  to  acquire  control,  or a
challenger to engage successfully in a proxy contest. These elements may lead to
lower stock prices.

     I urge you to support this shareholder proposal which requests the Board of
Directors  to repeal the  Classified  board and  establish a policy  whereby all
directors are elected annually. Please vote YES for the shareholder proposal.


<PAGE>



Statement by the Board of Directors

     The  Board of  Directors  of the  Company  recommends  a vote  against  Mr.
Wollman's proposal.

     The  classified  Board of  Directors  of the Company  will consist of three
classes of directors,  one class of three directors elected for a one year term,
one class of three  directors  elected for a two year term and one class of four
directors elected for a three year term. See further  discussion under Item 1 of
this Proxy  Statement.  The  classified  Board  provision,  to which Mr. Wollman
objects by submission dated July 4, 1997 was approved by the shareholders of the
Company at the 1997 Annual  Meeting held on June 28, 1997,  just six days before
Mr. Wollman's submission.  Prior to the June 1997 approval by shareholders,  the
Board of  Directors  had  carefully  considered  the matter and had approved the
amendment of the Articles of  Incorporation,  classifying the Board,  subject to
approval by the shareholders at the 1997 Annual Meeting

     In the first place, the existence of the classified Board of Directors does
not preclude  shareholders from approving or disapproving the performance of the
Board in  exercising  their  voting  rights with  respect to the election of the
directors who are proposed for election at the Annual Meeting.

     Furthermore,  the Board  believes  that the  classified  Board  effectively
reduces the  possibility  that a third party could effect a change,  including a
tender offer or a sudden or surprise  change in the composition of the Company's
Board of Directors,  without the support of the incumbent Board and accordingly,
that the  classified  Board  strengthens  Ben &  Jerry's  ability  to  remain an
independent,  Vermont-based company, focused on its three part corporate mission
which  Ben &  Jerry's  believes  is in the best  interest  of the  Company,  its
shareholders, its employees and the Vermont community.

Recommendation of the Board of Directors

     The Board of Directors recommends a vote AGAINST Mr. Wollman's proposal.


<PAGE>



Security Ownership of Certain Beneficial Owners and Management
The  following  table sets forth certain  information  as of April 20, 1998 with
respect to the beneficial  ownership of the outstanding shares of Class A Common
Stock,  Class B Common  Stock and  Class A  Preferred  Stock by (i) all  persons
owning of record,  or  beneficially  to the knowledge of the Company,  more than
five percent of the  outstanding  shares of each class of Class A Common  Stock,
Class B  Common  Stock  or Class A  Preferred  Stock,  (ii)  each  director  and
executive officer of the Company individually,  (iii) all directors and officers
of the  Company  as a group  and (iv) The Ben &  Jerry's  Foundation,  Inc.  The
mailing address of each of the persons (except as shown in the table) is c/o the
Company, 30 Community Drive, South Burlington, Vermont 05403-6828.

<TABLE>
<CAPTION>
                                                                                        Amount of   
                           Amount of Beneficial       Amount of Beneficial             Beneficial   
                               Ownership of               Ownership of                Ownership of  
                                  Class A                    Class B                     Class A
                               Common Stock(8)            Common Stock               Preferred Stock
                               ---------------            ------------               ---------------
                                       Percentage                  Percentage                       Percentage
                            Number      of               Number       of               Number         of
                              of       Outstanding         of     Outstanding           of          Outstanding
                            Shares     Shares(1)          Shares   Shares(2)           Shares       Shares
                            ------     ---------          ------   ---------           ------       ------
<S>                         <C>          <C>             <C>           <C>               <C>          <C>                  
Ben Cohen (3)               508,173      8.0%            488,486       56.7%              --           --
Jeffrey Furman (4) (5)       17,000         *             30,300        3.5%              --           --
Jerry Greenfield (4)        130,000      2.0%             90,000       10.4%              --           --
Perry Odak (6)              152,000      2.4%                 --          --              --           --
Elizabeth Bankowski (4)      17,045         *                 --          --              --           --
Pierre Ferrari                2,936         *                 --          --              --           --
Jennifer Henderson              524         *                 --          --              --           --
Frederick A. Miller           2,160         *                 --          --              --           --
Henry Morgan                  4,160         *                 --          --              --           --
Andrew Patti                    936         *                 --          --              --           --
Lawrence E. Benders               0        --                 --          --              --           --
Bruce Bowman                 19,327         *                 --          --              --           --
Charles Green                 1,000         *                 --          --              --           --
Angelo Pezzani               13,000         *                 --          --              --           --
Frances Rathke               26,375         *                 --          --              --           --
The Capital Group           797,500     12.5%                 --          --              --           --
Companies, Inc. (7)                                    
     333 South Hope St.                                
     Los Angeles, CA 90071                         
All Officers and directors                             
as a group (15 persons)     894,635     14.0%            608,786       70.6%              --           --
The Ben & Jerry's                                      
Foundation, Inc.                 --        --                 --          --             900         100%
*      Less than 1%                                                                                           
   
- -------------------------------------------------------------
(1)Based on the  number  of  shares of Class A Common  Stock  outstanding  as of
   April 20, 1998. Each share of Class A Common Stock entitles the holder to one
   vote per share.
(2)Based on the  number  of  shares of Class B Common  Stock  outstanding  as of
   April 20, 1998. Each share of Class B Common Stock entitles the holder to ten
   votes.
(3)Under the  regulations  and  interpretations  of the  Securities and Exchange
   Commission, Mr. Cohen may be deemed to be a parent of the Company.
(4)By virtue of their  positions as directors of The  Foundation,  which has the
   power to vote or  dispose  of the Class A  Preferred  Stock,  each of Messrs.
   Greenfield,  a co-founder,  Director and Vice Chairperson of the Company, and
   Furman,  a Director of and  formerly a  consultant  to the  Company,  and Ms.
   Bankowski,  an officer and Director of the Company,  may be deemed, under the
   regulations and interpretations of the Securities and Exchange Commission, to
   own beneficially the Class A Preferred Stock.
(5)Does not include  210 shares of Class A Common  Stock and 105 shares of Class
   B  Common  Stock  owned  by Mr.  Furman's  wife,  as to  which  he  disclaims
   beneficial ownership under the securities laws. Includes 7,000 shares held by
   Mr. Furman as trustee for others,  which are deemed beneficially owned by Mr.
   Furman under rules and regulations of the Securities and Exchange Commission.
(6)Does not include 15,080 shares of Class A Common Stock  beneficially owned by
   Mr.  Odak's  wife  under the  rules and  regulations  of the  Securities  and
   Exchange Commission, as to which he disclaims beneficial ownership.
(7)The Capital Group  Companies,  Inc. is the parent company of Capital Research
   and Management Company,  SMALLCAP World Fund, Inc. and Capital Guardian Trust
   Company.  As a result of the  investment  power and in some  cases the voting
   power held by the subsidiary companies, The Capital Group Companies, Inc., is
   deemed to  "beneficially  own" such  securities by virtue of Rule 13d-3 under
   the Securities Exchange Act of 1934.
(8)Reflects  the number of shares that could be purchased by exercise of options
   available  at April  20,  1998,  or  within  60 days  thereafter,  under  the
   Company's stock option plans.


<PAGE>
</TABLE>


                             EXECUTIVE COMPENSATION
                           Summary Compensation Table

Summary Compensation Table
The  following  table sets forth the cash  compensation  paid by the  Company in
Fiscal Years 1995 - 1997 as well as certain other  compensation paid, awarded or
accrued  for  those  years to the  Company's  Chief  Executive  Officer  and the
Company's  other  executive  officers  during the 1997  fiscal  year whose total
salary and bonuses  exceeded  $100,000.  Perry Odak  became the Chief  Executive
Officer on December 31, 1996.

<TABLE>
<CAPTION>




                                                                  Long-Term
                                                                 Compensation
                                  Annual Compensation               Awards         Payouts
                            -----------------------------           ------    ---------------------
                                  
                                                       Other                  Securities                 All
Name and                                               Annual      Restricted Underlying                 Other
Principal                                              Compen-     Stock      Options/     LTIP          Compen-
Position                  Year  Salary      Bonus(2)   sation      Awards     SARS         Payouts       sation(3)
- --------------------------------------------------------------    --------------------    ---------     ---------
<S>                       <C>   <C>            <C>                                <C>                    <C>
Ben Cohen (1)             1997  $183,333          --                                                     $3,000
Chairperson               1996  $149,664          --                                                     $3,017
and CEO                   1995  $132,500          --                                                     $2,195


Jerry Greenfield          1997  $183,333          --                                                     $3,000
Vice Chairperson          1996  $149,664          --                                                     $3,017
                          1995  $132,500          --                                                     $2,195

Perry D. Odak             1997  $300,000       $100,000                          360,000                $25,000
CEO, President and        1996  $     --          --                                                         --
Director                  1995  $     --          --                                                         --

   
Bruce Bowman              1997  $200,000       $50,000                            27,000                 $4,131
Senior Director of        1996  $169,231       $20,000                            10,000                 $1,099
Operations                1995  $55,385        $40,000                            25,000                 $2,195

Frances Rathke            1997  $162,603       $45,000                            30,000                 $3,229
CFO  and                  1996  $145,385            --                                --                 $2,928
Secretary                 1995  $125,000        $1,281                            30,000                 $2,260

Charles Green             1997  $162,596       $40,000                            45,000                     --
Senior Director of        1996  $ 24,231          --                               5,000                     --
Sales & Distribution      1995  $     --          --                                  --                     --



(1) Ben Cohen was CEO prior to January 31, 1995.
(2)  "Bonus"  includes  1997  discretionary  distributions  under the  Company's
management  incentive  program.  Bruce Bowman was awarded a bonus in  accordance
with his employment  contract of $40,000 in 1995 and $20,000 in 1996. Ms. Rathke
received $1,281 in 1995 under the Company's  informal and  discretionary  profit
sharing plan, under which executive officers and senior executives are no longer
eligible.  
(3) "All Other Compensation" includes Company contributions to 401(K)
plans and relocation fees.

</TABLE>
 


<PAGE>



Option/SAR Grants in Fiscal 1997

<TABLE>
<CAPTION>


                                                                                               Potential
                                                                                              Realizable
                                                                                               Value at
                                          Percentage                                        Assumed Annual
                                           of Total                                            Rates of
                                           Options/                                           Stock Price
                                             SARS           Exercise                         Appreciation
                            Options/      Granted to           or                          for Option Term
                            SARS           Employees       Base Price    Expiration
                            Granted         in 1997        (per share)      Date               5%          10%
                            -------         -------        -----------      ----               --          ---
<S>                           <C>           <C>            <C>             <C>         <C>            <C>   
Ben Cohen                           0           0               0                 0             0              0
Jerry Greenfield                    0           0               0                 0             0              0
Perry D. Odak                 200,000       28.8%          $10.88          12/31/06    $1,368,475     $3,467,984
                              160,000       23.1%          $10.88            1/1/07    $1,094,780     $2,774,387
Bruce Bowman                   27,000        3.9%          $13.89           6/28/07      $235,854       $597,701
Charles Green                  45,000        6.5%          $13.89           6/28/07      $393,091       $996,169  
Frances Rathke                 30,000        4.3%          $13.89           6/28/07      $262,060       $664,112

 
</TABLE>

Aggregated Option/SAR Exercises in 1997 and 1997 Year-End Option/SAR Values

<TABLE>
<CAPTION>



                                  Shares
                                 Acquired                                                Value of Unexercised
                                    on                    Number of Unexercised             In-The-Money Options/
                                 Exercise    Value        Options/SARS at 12/27/97         SARS at 12/27/97
                                    (#)   Realized    Exercisable    Unexercisable    Exercisable Unexercisable
                                    ---   --------    -----------    -------------    -------------------------
<S>                                 <C>        <C>      <C>            <C>                <C>         <C>      
Ben Cohen                           0          0             0               0                   0             0
Jerry Greenfield                    0          0             0               0                   0             0 
Perry Odak                          0          0        90,000         270,000            $472,500    $1,417,500
Bruce Bowman                        0          0        15,375          46,625             $15,060       $82,920
Charles Green                       0          0         1,000          49,000              $3,750      $115,800
Frances Rathke                      0          0        14,343          46,842             $46,550      $101,400

</TABLE>

Compensation Committee Report on Executive Compensation

     The  Compensation  Committee of the Board of Directors is composed of three
independent,  non-employee  directors who have no interlocking  relationships as
defined by the Securities and Exchange  Commission and whose names appear below.
The  Committee is  responsible  for  reviewing  salary and related  compensation
matters relating to the Chief Executive Officer and the other executive officers
of the Company and making  recommendations  to the Board regarding  compensation
policy changes for the Company. The Committee also administers:  the 1985 Option
Plan (under  which no further  stock  options may be  granted);  the 1995 Equity
Incentive Plan; the 1991 Restricted Stock Plan; the 1995 Non-Employee Directors'
Plan for Stock in Lieu of Directors' Cash Retainer;  and the 1986 Employee Stock
Purchase Plan.

      General  Compensation  Philosophy.  The Company  operates in a competitive
environment  of the super premium ice cream and frozen dessert  industry.  While
applying a principle of salary compression and "linked  prosperity," the Company
strives to maintain  compensation  programs that allow the Company to respond to
the  competitive  pressures  within this  industry.  The Company's  compensation
philosophy  is to  offer  compensation  opportunities  linked  to the  Company's
three-part  mission,  individual  performance  and overall  contribution  to the
Company's success and the enhancement of shareholder  value.  These compensation
opportunities are intended to enable the Company to attract, retain and motivate
the necessary people to ensure the Company's  long-term  growth,  both financial
and non-financial (i.e. social performance).


<PAGE>



     Compensation  Components.  It  is  the  Committee's  objective  to  have  a
substantial  portion of the Chief  Executive  Officer  and the  Company's  other
executive  officers  compensation  contingent  ("at  risk")  upon the  Company's
successful  performance,  as well as his or her  contribution  to the success in
meeting its three-part mission and balancing both short and long-term goals. The
compensation  program  for the  Company's  Chief  Executive  Officer  and  other
executive officers consists of three main components:  (1) a base salary; (2) an
annual bonus; and (3) long-term incentives.  The second and third constitute the
"at risk" portion of the Chief Executive  Officer and other executive  officers'
overall  compensation  program.  These three  components  are in addition to the
Company's employee benefits,  which include hospital and health insurance,  life
insurance, 401(k) retirement plan and the Employee Stock Purchase Plan.

     Base Salary.  The Committee  annually  reviews the base salary of the Chief
Executive  Officer  and  other  executive   officers.   In  determining   salary
adjustments, the Committee considers, in light of any contract that is in place,
the  Company's  success in achieving  its  three-part  mission  objectives,  the
Officer's individual  performance,  and the Officer's base salary in relation to
the lower-to-mid end of the competitive range of pay for the position.

     Annual  Incentive  Bonus. The annual incentive bonus is the first "at risk"
element in the  Company's  compensation  program.  For 1997 the Chief  Executive
Officer  recommended  bonus awards for the executive  officers and certain other
key  employees,  given the Company's  major  improvement  in its results for the
second  half of the year,  and these  awards were  approved by the  Compensation
Committee,  which also voted a bonus award for the Chief Executive Officer.  For
1998 the Board has  approved a  business  plan  presented  by  management  which
establishes three-part corporate mission objectives for the year 1998, including
business plan revenue and  profitability  targets.  The Compensation  Committee,
with input from the Social Mission/Worklife Committee, is establishing an annual
bonus  target  award for the Chief  Executive  Officer  and the Chief  Executive
Officer is establishing bonus award targets for the other executive officers and
certain other key employees.

     Long-Term Incentive Program.  The long-term incentive program is the second
"at risk" element of the Company's  compensation program in which it is intended
that the Chief  Executive  Officer,  all other  executive  officers  and all key
employees will be eligible to  participate.  The Committee may also grant,  from
time to time,  options  across the board to all levels of employees and, in some
cases,  to  consultants.  The Committee views the granting of stock options as a
significant method of aligning  management's  long-term  interests with those of
the  shareholders.  This  approach  brings  into  balance  short  and  long-term
compensation  with the Company's  goals,  fosters the retention of key executive
and management  personnel and rewards the achievement of superior performance at
the different employee levels within the Company.  Long-term incentive awards to
executives  will be based upon criteria  which include an  individual's  current
position with the Company,  total amount of  compensation  other than  long-term
incentive,   the  executive's   performance  in  the  recent  period,   expected
contributions to the achievement of the Company's  long-term  performance  goals
and competitive  levels of stock grants. The Committee in 1997 made stock option
grants  for an  aggregate  of  694,000  shares  to  executive  officers  and key
employees.

     1997 Compensation of the Chief Executive Officer.  Mr. Perry Odak was hired
as Chief Executive  Officer for the Company on December 31, 1996 and on June 30,
1997 he also  became  President.  As  Chief  Executive  Officer,  Mr.  Odak  was
compensated  during 1997  pursuant to an  employment  agreement  entered into on
December 31, 1996,  which extends through  December 31, 1999. Under the terms of
the  agreement,  Mr. Odak received a base salary of $300,000.  He was awarded in
1998 an incentive  award of $100,000 for 1997  performance.  In connection  with
entering into his Employment Agreement, Mr. Odak


<PAGE>



received  non-incentive stock options to purchase an aggregate of 360,000 shares
of Class A Common Stock  exercisable at $10.88 per share,  the fair market value
of the stock on the dates of grant by the  Compensation  Committee.  Options for
90,000  shares  became  exerciseable  on June 1,  1997 in  accordance  with  the
Employment  Agreement.  The balance of the options become exercisable at various
dates specified in the Employment Agreement,  subject to acceleration of vesting
as to  specified  amounts in the event that  certain  Class A Common Stock price
levels are achieved and the  Compensation  Committee makes certain findings with
respect to Mr. Odak's  performance with respect to  non-financial  objectives in
the  applicable  prior  year,  all as  specified  in  detail  in the  Employment
Agreement.  In 1998 the  Compensation  Committee voted that Mr. Odak had met his
non-financial objectives for the year 1997.

                                            Henry Morgan, Chairperson
                                            Jennifer Henderson
                                            Frederick A. Miller



Certain Relationships and Related Transactions

     Under the terms of a Severance and  Non-Competition  Agreement  between the
Company and Mr.  Furman,  dated  December  31,  1990,  the Company  continues to
provide,  at no cost to Mr. Furman,  family health insurance  coverage under the
Company's  regular employee health insurance plan. This obligation will continue
until March 2, 1999.

     Mr.  Cohen,  a Founder of the  Company,  Chairperson  and  Director  of the
Company,  has  entered  into an  Employment  Agreement  with the  Company for an
employment  term  expiring  on  December  31,  1998   (renewable   automatically
thereafter in successive one year periods unless either Mr. Cohen or the Company
gives notice to the other of  non-renewal).  The  Agreement  provides for a base
salary of $200,000 per annum, subject to increases and bonuses at the discretion
of the Board.  The Agreement  provides for a covenant not to compete  during the
employment  term of the  Agreement  and for a three year period  thereafter,  in
consideration  of payment by the Company  (except as  otherwise  provided in the
Agreement)  of  severance  equal to the  then-current  base  salary  during  the
three-year  period.  The Agreement then provides for annual  payments of $75,000
for life,  commencing with the end of the three year severance  period,  and for
specified insurance benefits and contains a provision for contemplated  services
to be  provided  to the  Company  after  the end of the term of  employment  and
severance period.

     Mr. Greenfield, a Founder of the Company, Vice Chairperson, and Director of
the Company,  has entered into an  Employment  Agreement  with the Company for a
term  expiring  on December  31, 1998  (renewable  automatically  thereafter  in
successive  one year periods  unless either Mr.  Greenfield or the Company gives
notice to the other of non-renewal). The Agreement provides for a base salary of
$200,000 per annum,  subject to increases  and bonuses at the  discretion of the
Board.  The  Agreement  also  provides for a covenant not to compete  during the
employment  term of the  Agreement  and for a three year period  thereafter,  in
consideration  of payment by the Company  (except as  otherwise  provided in the
Agreement) of severance equal to the  then-current  base salary during the three
year period.  The  Agreement  then  provides for annual  payments of $75,000 for
life,  commencing with the end of the three year severance period, for specified
insurance benefits and contains a provision for certain services contemplated to
be provided to the Company after the end of the term of employment and severance
period.


<PAGE>



     Mr. Bowman, Senior Director of Operations has an employment agreement dated
August 21, 1995,  expiring August 20, 1998. The Agreement provides for an annual
base salary,  which may be increased by the Board (the Board has currently fixed
such base salary at  $200,000),  and he is entitled to an incentive  bonus,  not
exceeding  35% of his base salary  (payable in cash and shares of Class A Common
Stock), as determined by the Chief Executive Officer, subject to approval of the
Compensation Committee.  The amount of the bonus award for 1997 was $50,000. The
Agreement  provided for stock  options on 25,000  shares of Class A Common Stock
which were granted in August, 1995. The Agreement also provides for hospital and
health  insurance,  life  insurance,  401(k)  retirement  plan,  Employee  Stock
Purchase Plan and other employee benefits,  a covenant not to compete during the
term of the Agreement and for a two year period  thereafter,  and for one year's
continuation of then-current base salary and annual incentive award at the rates
in effect on the date of termination  of his  employment by the Company  without
cause.

     Mr. Odak, Chief Executive  Officer,  has a three year employment  agreement
with the Company dated December 31, 1996. Under the terms of the Agreement,  Mr.
Odak is entitled to a base salary of $300,000  per annum,  subject to  increases
from time to time by the Board of Directors,  in its sole  discretion.  Mr. Odak
received  non-incentive stock options to purchase an aggregate of 360,000 shares
of Class A Common Stock of the Company exercisable at $10.88 per share, the fair
market value on the dates of grant by the Compensation Committee of the Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
at various dates specified in the Employment Agreement,  subject to acceleration
of vesting as to specified amounts in the event that certain financial goals are
achieved and the  Compensation  Committee makes certain findings with respect to
Mr. Odak's  performance in the applicable prior year, all as specified in detail
in the Employment Agreement.

     The  Employment  Agreement may be terminated at any time by the Company for
cause,  as defined.  If terminated for cause,  the Company shall have no further
obligation  to Mr.  Odak,  other  than  for  base  salary  through  the  date of
termination,  and any options that are vested shall  continue to be  exercisable
for thirty days (unless  terminated by the vote of the Compensation  Committee).
All other options terminate.

     The Company may also  terminate  the  Employment  Agreement  other than for
cause,  in which event the Company has a continuing  obligation  to pay Mr. Odak
his base amount at the rate in effect on the date of termination for the monthly
periods  specified in the  Agreement,  which are dependent upon the date of such
termination.  Additionally,  the Company will  continue to  contribute,  for the
period  during  which  the base  amount  is  continued,  the cost of Mr.  Odak's
participation  (including  his  family)  in  the  Company's  group  medical  and
hospitalization  insurance  plans  and  group  life  insurance  plan.  Upon such
termination, unvested options shall become exercisable to the extent so provided
by the Agreement.

     Mr. Odak may terminate his employment with the Company for good reason,  as
defined  (in the  absence  of  cause).  In the event of such  termination,  base
amount, benefits and options (including  acceleration,  period of exercisablilty
and  termination  of  options)  shall be paid or provided in the same manner and
extent as for a termination by the Company other than for cause.

     During the year ended December 27, 1997, the Company  purchased Rain Forest
Crunch cashew-Brazil nut buttercrunch candy to be included in Ben & Jerry's Rain
Forest Crunch flavor ice cream for an aggregate  purchase price of approximately
$800,000 from  Community  Products,  Inc., a company of which Messrs.  Cohen and
Furman were the principal  shareholder  and  directors.  The candy was purchased
from Community  Products,  Inc. at competitive  prices and on standard terms and
conditions.  Community  Products,  Inc. filed for protection under Chapter 11 of
the U.S.


<PAGE>



Bankruptcy Code in early 1997, its business was sold and the matter (and related
litigation)  is  pending  in U.S.  Bankruptcy  Court.  Ben & Jerry's  located an
alternative supplier for cashew-Brazil nut buttercrunch.  The termination of Ben
& Jerry's  relationship with Community Products,  Inc. had no material effect on
the Company's business.

     In 1997,  the Company paid a $60,000 fee to The Kaleel  Jamison  Consulting
Group,  Inc. for its role in the Company's  hiring of Mr. Richard Doran,  Senior
Director of Human Resources. Mr. Frederick A. Miller, a director of the Company,
is President  of Kaleel  Jamison  Consulting  Group,  Inc.  Prior to joining the
Company Mr. Doran was an employee of Kaleel Jamison Consulting Group, Inc.

     In December 1997, the Company advanced $140,000 to Mr. Lawrence E. Benders,
Chief  Marketing  Officer,  under a  non-interest  bearing  bridge  loan for the
purchase  of his home in Vermont.  In January  1998 this bridge loan was paid in
full by Mr. Benders.

     During 1997,  the Company paid $20,000 to Mr.  Andrew Patti for services as
Chairman of the Executive Committee.



<PAGE>



Stock Performance Graph

The following graph sets forth information comparing the cumulative total return
to holders of the  Company's  Common  Stock  (Class A and Class B) over the last
five years (the "Measuring  Period") with (1) the cumulative total return of the
NASDAQ  Stock Market  Index  (U.S.) and (2) the  cumulative  total return of the
Standard and Poor's Food Index,  assuming in each case the investment of $100 on
December 31, 1992.  The yearly change in cumulative  total return is measured by
dividing (i) the sum of (a) the  cumulative  amount of dividends for each fiscal
year,  assuming dividend  reinvestment and (b) the change in share price between
the beginning and end of the  Measuring  Period,  by (ii) the share price at the
beginning of the Measuring Period. The Company has not paid any cash dividends.


                        BEN & JERRY'S   S&P FOODS
                         HOMEMADE        INDEX        NASDAQ
12/31/92                      100          100         100
3/31/93                    110.53        96.46      101.88
6/30/93                     89.47        89.37      103.83
9/30/93                     68.42        87.47      112.58
12/31/93                    56.58        91.77      114.79
3/31/94                     58.77        88.86      109.97
6/30/94                     59.21        89.48      104.83
9/30/94                     49.12        96.93      113.51
12/31/94                    33.33       102.58      112.21
3/31/95                     41.67       106.06      122.28
6/30/95                     48.25       115.63      139.87
9/30/95                     65.79       120.37      156.70
12/31/95                    51.75       130.85      158.56
3/31/96                     57.89       132.83      166.08
6/30/96                     59.65       136.02      179.64
9/30/96                     44.30       148.56      186.04
12/31/96                    38.16       155.03      195.18
3/31/97                     45.18       167.01      184.61
6/30/97                     48.25       190.20      218.45
9/30/97                     45.18       198.06      255.40
12/31/97                    54.39       222.19      239.53


The above stock  performance  graph is required  by  regulations  adopted by the
Securities and Exchange Commission.

Stock Ownership Filings

Under the securities laws of the United States, the Company's directors, certain
of its officers,  and any persons holding more than ten percent of the Company's
Common  Stock are required to report their  ownership  of the  Company's  Common
Stock  and  any  changes  in  that  ownership  to the  Securities  and  Exchange
Commission.  Specific due dates for these reports have been  established and the
Company is  required  to report in this proxy  statement  any failure to file by
these dates during 1997. All of these filing  requirements were satisfied by its
directors and officers and, to the Company's  knowledge and belief,  ten percent
holders.



<PAGE>



                               VOTING INFORMATION

     Consistent  with state law and under the Company's  By-laws,  a majority of
the shares  entitled  to be cast on a  particular  matter,  present in person or
represented  by proxy,  constitutes  a quorum as to such  matter.  Votes cast by
proxy or in person at the Annual Meeting will be counted by persons appointed by
the Company to act as Judges of Election for the Meeting.

     The ten  nominees  for  election  as  Directors  at the Annual  Meeting who
receive the greatest number of votes properly cast for the election of Directors
shall be elected Directors.  A majority of the votes properly cast on the matter
is necessary to approve any other matter which comes before the Annual  Meeting,
except where law or the Company's  Articles of  Incorporation or By-laws require
otherwise.

     The  Judges of  Election  will  count the total  number of votes cast "for"
approval of  proposals,  other than the election of  Directors,  for purposes of
determining  whether sufficient  affirmative votes have been cast. The Judges of
Election will count shares  represented  by proxies that  withhold  authority to
vote for a nominee for  election as a Director or that reflect  abstentions  and
"broker  non-votes"  (i.e.,  shares  represented  at the Annual  Meeting held by
brokers or nominees as to which (i) instructions have not been received from the
beneficial  owners or  persons  entitled  to vote and (ii) the broker or nominee
does not have the  discretionary  voting power on a  particular  matter) only as
shares  that are  present  and  entitled  to vote on the matter for  purposes of
determining  the  presence  of a quorum,  but  neither  abstentions  nor  broker
non-votes will have any effect on the outcome of voting on the matter.

                                  MISCELLANEOUS

     Each of the Compensation Committee Report on Executive Compensation and the
Stock  Performance  Graph shall not be deemed  incorporated  by reference by any
general statement  incorporating  this proxy statement into any filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except to
the extent that the Company later specifically  incorporates this information by
reference, and shall not otherwise be deemed filed under such Acts.

                              SHAREHOLDER PROPOSALS

     Any  shareholder  proposal  intended  for  presentation  at the 1999 Annual
Meeting  must be  received  by the  Secretary  of the  Company at the  Company's
headquarters in South Burlington, Vermont by January 31, 1999.
                                   
                                     GENERAL

     The  proxy  confers  discretionary  authority  with  respect  to any  other
business  which may come before the Annual  Meeting of  Shareholders,  including
rules for the conduct of the Meeting.  The Board of Directors  knows of no other
matter to be presented at the Meeting.  It is the intention of the persons named
as proxies to vote the shares to which the  proxies  relate  according  to their
best  judgment if any matters not  included in the Proxy  Statement  do properly
come before the Meeting, unless the contrary is indicated.



<PAGE>



     In  addition  to the  solicitation  of  proxies  by  mail,  management  and
employees of the Company may also assist in  soliciting  proxies in person or by
mail, telecopy, telephone and personal interviews for which they will receive no
additional  compensation.  The  Company  will also  reimburse  brokers and other
persons for their  reasonable  charges and  expenses  in  forwarding  soliciting
materials to their principals or other beneficial owners of capital stock of Ben
& Jerry's.

You are  encouraged  to exercise  your right to vote by marking the  appropriate
boxes and dating and signing the  enclosed  proxy card.  It is not  necessary to
mark any box if you wish to vote in accordance with the  recommendations  of the
Board of  Directors.  The proxy card may be returned in the  enclosed  envelope,
which is postage-paid if mailed in the United States.  A prompt response will be
helpful and your cooperation is appreciated.

                                            By order of the Board of Directors,



                                            Frances G. Rathke
                                            Secretary
South Burlington, Vermont
May 15, 1998


<PAGE>



<TABLE>
<CAPTION>



                         CLASS A AND/OR B COMMON STOCK

                          BEN & JERRY'S HOMEMADE, INC.


          This Proxy is solicited on behalf of the Board of Directors.

The undersigned  hereby appoints Ben Cohen,  Jerry Greenfield and Perry Odak and
each of them,  as  proxies,  each with the power to appoint his  substitute  and
hereby authorizes any of them to represent and to vote, as designated below, all
the shares of Class A and B Common Stock of Ben & Jerry's Homemade, Inc. held of
record  by  the  undersigned  on  April  20,  1998  at  the  Annual  Meeting  of
Shareholders to be held on June 27, 1998 on the Golf Course at Sugarbush  Resort
in Warren, Vermont at 10:00 a.m., Vermont time, or any adjournment thereof.

                 (Continued, and to be signed, on reverse side)





                         Please date, sign and mail your
                      Proxy card back as soon as possible!

                         Annual Meeting of Shareholders
                          BEN & JERRY'S HOMEMADE, INC.

                          Class A and/or B Common Stock

                                  June 27, 1998



                 Please Detach and Mail in the Envelope Provided

[X] Please mark your
    votes as in this
    example.

FOR all nominees listed at right or if any             WITHHOLD
 nominee is not available for election, such           AUTHORITY
 substitute as the Directors may designate             to vote for nominees
 (except as marked to the contrary below.)             listed at right
  

   <S>                                                 <C>        <C>              <C>
                                                                  NOMINEES:
1. Election of                                                     Elizabeth Bankowski, Ben Cohen,
   Directors.     [    ]                               [    ]      Pierre Ferrari, Jeffrey Furman,
                                                                   Jerry Greenfield, Jennifer Henderson,
                                                                   Frederick A. Miller, Henry Morgan,
(INSTRUCTION: To withhold authority to vote for                    Perry D. Odak, Andrew S. Patti.
any individual nominee, write that nominee's               
name in the space provided below.)




- ------------------------------------


                                                        FOR       AGAINST         ABSTAIN


2. APPROVING the selection of Ernst & Young            [    ]     [    ]           [    ]
   as the Company's independent auditors for 1998.


3. Shareholder proposal to repeal classified           [    ]     [    ]           [    ]
   Board of Directors.


In their discretion, the proxies are authorized to vote upon such other business as
may properly come before the meeting or any adjournment thereof.

This proxy when properly executed will be voted in the manner
directed herein by the undersigned stockholder.  IF NO DIRECTION
IS MADE, THIS PROXY WILL BE VOTED FOR ELECTION OF
DIRECTORS AND FOR ALL PROPOSALS.

PLEASE MARK,  SIGN,  DATE AND RETURN THIS PROXY CARD PROPTLY  USING THE ENCLOSED
ENVELOPE.









Signature_____________________ Signature if held jointly______________________ Dated ________, 1998

NOTE:  Please sign exactly as your name appears  above.  When shares are held by
joint  tenants,   both  should  sign.   When  signing  As  attorney,   executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partnership please sign in


</TABLE>




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission