BEN & JERRYS HOMEMADE INC
DEF 14A, 1999-05-14
ICE CREAM & FROZEN DESSERTS
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                          Ben & Jerry's Homemade, Inc.
                               30 Community Drive
                         South Burlington, VT 05403-6828

                                                             Date:   May 7, 1999
Dear Shareholder:

You are  cordially  invited to attend the 1999 Annual  Meeting of  Shareholders,
which will be held on  Saturday,  June 26, 1999 at  Sugarbush  Resort's  Lincoln
Peak, in Warren,  Vermont at 10:00 A.M.  Enclosed is a Proxy Statement and Proxy
Card for voting  Class A Common Stock and Class B Common  Stock,  a parking pass
for the 1999  Shareholder  Meeting,  and a copy of the  1998  Annual  Report  to
Shareholders.

On the following  pages,  you will find a Notice of the 1999 Annual  Meeting and
Proxy  Statement.  The  Notice of Annual  Meeting  lists  three  items of formal
business to address at the Annual Meeting.

After carefully  considering the Proxy Statement,  we hope that you will support
the election of the Directors and in approving Item 2 and Item 3.

We will follow the formal business with time for discussion, and we welcome your
comments, questions and ideas.

After the Meeting, we invite you to join in the One World One Heart Festival,  a
wonderful  one-day  celebration,  located at Sugarbush  Resort's Mt.  Ellen,  in
Warren,  Vermont. The Festival will run from 11:00 A.M. until 7:00 P.M. and will
be filled with lots of good music, good food, good fun, good intentions and good
friends. Please join us in this community celebration.

                                                      Best regards,


                                                      Jerry Greenfield,
                                                      Chairperson


                                                      Perry D. Odak
                                                      Chief Executive Officer

<PAGE>



                          Ben & Jerry's Homemade, Inc.
                               30 Community Drive
                         South Burlington, VT 05403-6828


                                TABLE OF CONTENTS

                                                                      Page
Notice of Annual Meeting of Shareholders................................1

Proxy Statement.........................................................2
     Introduction.......................................................2
     Shares Outstanding, Voting Rights and Record Date..................2

Item 1 - Nominees for Director
     Directors Standing for Election....................................2
     Committees of the Board............................................5

Item 2 - Proposed Amendment to the 1995 Equity Incentive Plan, 
     Increasing the Number of Shares Available for Delivery.............6

Item 3 - Ratification of Selection of Auditors.........................12

Security Ownership of Certain Beneficial Owners and Management.........13

Executive Compensation
     Summary Compensation Table........................................14
     Options/SAR Grants................................................15
     Aggregate Options.................................................15
     Compensation Committee Report.....................................15
     Certain Relationships & Related Transactions......................18

Stock Performance Graph................................................21

Voting, Miscellaneous, General, etc....................................22

<PAGE>



                          Ben & Jerry's Homemade, Inc.
                               30 Community Drive
                         South Burlington, VT 05403-6828


                NOTICE OF THE 1999 ANNUAL MEETING OF SHAREHOLDERS

NOTICE IS HEREBY  GIVEN that the 1999 Annual  Meeting of  Shareholders  of Ben &
Jerry's  Homemade,  Inc.  will be held at  Sugarbush  Resort's  Lincoln  Peak in
Warren, Vermont, on June 26, 1999, 10:00 A.M. (EST), for the following purposes:

1.   To fix the  number  of  directors  at  eight  and to  elect a class  of two
     directors to succeed the class whose term expires with this Annual Meeting,
     such class to serve  until the year 2002  Annual  Meeting  and until  their
     successors are duly elected and qualified.

2.   To  consider  and act upon a proposal  to amend the  Company's  1995 Equity
     Incentive  Plan to  increase  the  aggregate  number  of  shares  of  stock
     authorized  for  delivery in  connection  with awards  under such Plan from
     900,000  shares  of Class A Common  Stock to  1,300,000  shares  of Class A
     Common Stock.

3.   To  consider  and act upon a proposal  to ratify the  selection  of Ernst &
     Young LLP as independent auditors for the 1999 fiscal year.

4.   To transact  any other  business  that may  properly be brought  before the
     Meeting or any adjourned session thereof.

Shareholders  of record at the close of business on April 19, 1999 are  entitled
to notice of, and to vote at, the Meeting and any adjourned session thereof.

                                             By order of the Board of Directors,


                                                               Frances G. Rathke
                                                                       Secretary
South Burlington, Vermont
May 7, 1999



PLEASE COMPLETE,  SIGN AND DATE THE ENCLOSED PROXY (FOR CLASS A COMMON STOCK AND
FOR CLASS B COMMON  STOCK) AND RETURN  PROMPTLY  IN THE  ENCLOSED  POSTAGE  PAID
ENVELOPE WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING

<PAGE>



                          Ben & Jerry's Homemade, Inc.
                               30 Community Drive
                         South Burlington, VT 05403-6828


                       1999 ANNUAL MEETING OF SHAREHOLDERS
                                  June 26, 1999
                                 PROXY STATEMENT

The  enclosed  form of proxy  (for  Class A Common  Stock and for Class B Common
Stock)  is  solicited  on  behalf  of the  Board of  Directors  of Ben & Jerry's
Homemade,  Inc.  ("Ben & Jerry's" or the  "Company")  for use at the 1999 Annual
Meeting of Shareholders to be held at Sugarbush  Resort's Lincoln Peak,  Warren,
Vermont on Saturday,  June 26th 1999, at 10:00 A.M., (EST), and at any adjourned
session thereof (the "Meeting").

Any proxy may be revoked prior to its exercise (i) by written notice received by
the  Secretary of the Company at its mailing  address set forth  above,  (ii) by
execution of a  later-dated  proxy or (iii) by attending  the Meeting and voting
the shares covered by the proxy in person.

Shareholders  of record at the close of business on April 19, 1999 are  entitled
to receive  notice of and to vote at the  Meeting.  Each share of the  Company's
Class A Common Stock and Class A Preferred Stock  outstanding on the record date
is entitled to one vote, and each share of the Company's Class B Common Stock is
entitled to ten votes.  As of the close of business on April 19, 1999 there were
outstanding  and  entitled  to vote  6,621,396  shares of Class A Common  Stock,
819,045  shares  of Class B Common  Stock and 900  shares  of Class A  Preferred
Stock.

The Company's  Annual Report for 1998 is being mailed to shareholders  with this
Proxy  Statement.  It is expected  that this Proxy  Statement  will be mailed to
shareholders on or about May 14, 1999.

                         ITEM 1 - NOMINEES FOR DIRECTOR

Unless  authority to do so has been withheld or limited in the proxy,  it is the
intention of the persons  named as proxies to vote the shares to which the proxy
relates to fix the number of directors at eight and to elect the nominees  named
below.  Management knows of no reason why any nominee should refuse or be unable
to serve.  However,  should any of the nominees refuse or be unable to serve, it
is the  intention  of the persons  named as proxies to act in respect to filling
that office by voting the shares to which the proxy relates, unless authority to
do so has been withheld or limited in the proxy,  for the election of such other
person or  persons as may be  designated  by the Board of  Directors  or, in the
absence  of such  designation,  in such  other  manner  as they  may,  in  their
discretion,  determine.  All  nominees  for  election  were  previously  elected
directors of the Company at the 1998 Annual Meeting.

The Board of Directors  proposes to designate a class of two Directors (Class A)
to serve until the year 2002 Annual Meeting and until their successors have been
duly  elected  and  qualified;  and to elect  Messrs.  Jeffrey  Furman and Henry
Morgan,  each of whom are currently members of the Board and were elected at the
1998 Annual Meeting to the Class A Directors.

Information is furnished  below with respect to the nominees for election to the
Class A Directors,  as well as the Directors continuing in office. Each Director
will serve  until his or her  successor  is elected and  qualified.  None of the
nominees for director is related to any other  director or executive  officer of
the Company.

RECOMMENDATION OF THE BOARD OF DIRECTORS

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE ELECTION OF MESSRS.
FURMAN AND MORGAN.
<PAGE>

Messrs.  Furman and Morgan have been  designated  Class A Directors  to serve if
elected  for a term of three  years  expiring  at the  2002  Annual  Meeting  of
Shareholders and until their successors are elected and qualified.

Set forth below is information  relating to the nominees.  Each director elected
will serve until  his/her  successor is elected and  qualified or until  his/her
earlier resignation or removal.  None of the nominees for director is related to
any other  nominee  or to any  executive  officer of the  Company  by  marriage,
adoption or blood.

CLASS A DIRECTORS,  TO BE ELECTED FOR A THREE YEAR TERM, TO EXPIRE AT THE ANNUAL
MEETING OF  SHAREHOLDERS  2002,  AND UNTIL  THEIR  SUCCESSORS  ARE  ELECTED  AND
QUALIFIED.

<TABLE>
<CAPTION>

            Name    Age     Principal Occupation or Employment                       Director Since
- --------------------------- ------------------------------------------------------ -------------------
<S>                  <C>                                                       <C>           <C> 
Jeffrey Furman        55    Jeffrey  Furman is Treasurer  and Director of the Ben         1982
                            & Jerry's Foundation,  Inc. Currently,  Mr. Furman is
                            a   self-employed   Consultant.   Mr.  Furman  was  a
                            consultant  to the  Company  from March 1991  through
                            December 1996.

Henry Morgan          73    Henry  Morgan  is  retired  Dean  Emeritus  of Boston         1987
                            University  School of  Management.  Mr. Morgan serves
                            on   the   Board   of    Directors    of    Cambridge
                            Bancorporation,  Southern Development  Bancorporation
                            and Cleveland Development Bancorporation

<PAGE>

MEMBERS OF THE BOARD OF DIRECTORS (CLASS B) WHOSE, TERMS EXPIRE AT THE ANNUAL MEETING OF SHAREHOLDERS 2000:

Pierre Ferrari        48    Pierre   Ferrari,   has   been   President   of  Lang         1997
                            International,  a  marketing  consulting  firm  since
                            1997.   From  1994  to  1997,  Mr.  Ferrari  was  the
                            Special  Assistant to the  President and CEO of Care,
                            the world's  largest  private relief and  development
                            agency.  Prior  to 1994,  Mr.  Ferrari  held  various
                            senior level  marketing  positions  at The  Coca-Cola
                            Company.

Jerry Greenfield      47    Jerry  Greenfield,  a  Founder  of the  Company,  has         1977
                            served as Director,  Vice-Chairperson  and currently,
                            Chairperson  of  Ben &  Jerry's  Homemade,  Inc.  Mr.
                            Greenfield is also  President and Director of the Ben
                            & Jerry's Foundation, Inc.

Frederick A. Miller   52    Frederick  A.  Miller  has been  President  of Kaleel         1992
                            Jamison  Consulting Group,  Inc., a strategic culture
                            change and management consulting firm since 1985.

MEMBERS OF THE BOARD OF DIRECTORS (CLASS C) WHOSE, TERMS EXPIRE AT THE ANNUAL MEETING OF SHAREHOLDERS 2001:

Bennett Cohen         47    Ben Cohen,  a Founder of the  Company,  has served as         1977
                            Director,       Chairperson       and      currently,
                            Vice-Chairperson  of  Ben &  Jerry's  Homemade,  Inc.
                            From January 1, 1991 to January 30, 1995,  he was the
                            Chief Executive  Officer.  Mr. Cohen is a director of
                            Blue Fish Clothing,  Inc., Community Products,  Inc.,
                            Social Venture Network and GreenPeace  International.
                            In  1997   Community   Products,   Inc.   filed   for
                            protection  under  Chapter  11 of the  United  States
                            Bankruptcy Code.

Jennifer Henderson    45    Jennifer  Henderson  is  Director  of Training at the         1996
                            Center for  Community  Change in  Washington,  DC and
                            President   of  Strategic   Interventions,   Inc.,  a
                            leadership and management consulting firm.

<PAGE>

Perry D. Odak         53    Perry Odak has served as Chief  Executive  Officer of         1997
                            the Company  since  December 31, 1996, as Director of
                            the  Company  since   January  1997,   and  as  Chief
                            Executive  Officer  and  President  since  June 1997.
                            From 1990 to 1996,  Mr. Odak was a principal in Odak,
                            Pezzani & Company,  a private  management  consulting
                            firm.   From  1994  to  1995,   Mr.  Odak  was  Chief
                            Executive Officer of Graham Packaging.
</TABLE>

There were six meetings of the Board of Directors in 1998. Directors who are not
employees or full-time consultants of the Company receive an annual retainer fee
of  $18,000,  in  addition  to a $1,000  per board  meeting  attendance  fee and
reimbursement  of reasonable  out-of-pocket  expenses.  The Company has the 1995
Non-Employee Directors' Plan for Stock in Lieu of Directors' Cash Retainer under
which directors may elect to be paid annually,  in lieu of the cash retainer for
board services, shares of Class A Common Stock having a fair market value (as of
the  date of  payment)  equal  to the  amount  of  such  annual  retainer.  Four
non-employee  directors,  Pierre  Ferrari,  Frederick  Miller,  Henry Morgan and
Andrew Patti (who resigned  from the Board in  September,  1998) each elected to
receive 936 shares of Class A Common Stock in Lieu of the cash  retainer for the
twelve month period ending July 1, 1999 under this Plan.

The  Board of  Directors  has an Audit  Committee  on which  Directors  Ferrari,
Furman,  and Morgan  (Chairperson)  serve. This Committee met two times in 1998.
The Audit Committee reviews with management and the Company's independent public
accountants the following:  the Company's financial  statements,  the accounting
principles  applied in their  preparation,  the scope of the audit, any comments
made by the  accountants  upon the  financial  condition  of the Company and its
accounting  procedures  and  internal  controls,  and such other  matters as the
Committee deems appropriate.

The Board of Directors has a  Compensation  Committee,  which reviews salary and
related  compensation  matters  regarding  the officers of the  Company,  and in
particular,  the  compensation  of all  executive  officers of the Company.  The
Compensation  Committee  makes  recommendations  to the Board  regarding  policy
changes related to  compensation  and administers  certain  compensation  plans,
including: the 1995 Equity Incentive Plan, the 1999 Equity Incentive Plan (under
which officers and directors are ineligible),  the Employee Stock Purchase Plan,
and the 1985 Stock Option Plan (under which no further  options may be granted).
Directors Miller,  Morgan and Henderson,  (Chairperson) serve on this Committee.
The Committee met three times in 1998.

The Board of  Directors  has a  Governance  and  Nominating  Committee  on which
Directors Ferrari,  Greenfield,  Henderson, Odak and until April 15, 1999, Cohen
(Chairperson) serve. The Committee met two times in 1998.
<PAGE>

The Board of Directors  has an Executive  Committee  on which  Directors  Cohen,
Miller, Morgan, Odak and Ferrari serve. The Committee did not meet in 1998.

The  Board of  Directors  has a Social  Mission/WorkCulture  Committee  on which
Directors  Bankowski,  Furman,  Henderson and Miller  (Chairperson)  serve.  The
Committee oversaw the preparation of the 1998 Social Performance Assessment. The
Committee met five times in 1998.

Effective  March 31, 1998,  the Board  established a Finance  Committee on which
Messrs. Morgan (Chair),  Greenfield and Patti (who resigned in September,  1998)
serve. The Committee did not meet in 1998.

RECOMMENDATION OF THE BOARD OF DIRECTORS

THE BOARD OF DIRECTORS  RECOMMENDS THAT THE SHAREHOLDERS  VOTE TO FIX THE NUMBER
OF DIRECTORS AT EIGHT AND TO VOTE FOR EACH OF THE TWO NOMINEES.

ITEM 2 - PROPOSED  AMENDMENT TO THE 1995 EQUITY  INCENTIVE  PLAN  INCREASING THE
NUMBER OF SHARES AUTHORIZED TO BE DELIVERED THEREUNDER

General.  Subject  to  approval  by the  stockholders  at the  1999  Shareholder
Meeting,  the Board of Directors  approved on April 15, 1999 a proposal to amend
the  Company's  1995 Equity  Incentive  Plan (the "Plan") to increase by 400,000
shares the  aggregate  number of shares of Class A Common  Stock of the  Company
which may be delivered in connection with options,  restricted stock awards,  or
other  stock-based  awards  granted  under  the  Plan.  The Plan was  originally
approved by the stockholders at the June 24, 1995 Shareholder Meeting.

As of April 19, 1999 there were  107,147  shares  available  for the granting of
options or other  stock-based  future awards under the Plan, and the Company had
outstanding  options  under the Plan,  the 1985 Stock  Option  Plan and the 1999
Equity Incentive Plan referred to below and related contractual arrangements for
an aggregate of 1,088,055 shares of Class A Common Stock. The Board of Directors
believes that the number of shares  remaining  available for issuance  under the
Plan is clearly  insufficient  to continue  to fulfill the  purposes of the Plan
(which  expires  April  21,  2005)  and that  accordingly  the  number of shares
authorized for delivery  thereunder  should be increased by 400,000 from 900,000
shares to 1,300,000 shares of Class A Common Stock.

The Directors believe that the Plan is an important means of attracting, holding
and motivating key employees of the Company and that the Plan is a necessary and
integral part of the Company's overall management compensation program. As noted
under the heading "Compensation  Committee Report on Executive  Compensation" in
this Proxy  Statement,  the Board views the granting of options as a significant
method  of  aligning   management's   long-term  interests  with  those  of  the
shareholders.

On January 21,  1999 the  Compensation  Committee  granted  non-incentive  stock
options to purchase 316 shares to each full-time  employee  (excluding  officers
and  directors  who did not receive  any option  grant) who has been an employee
since  January 1, 1999 and regular  part-time  employees  who have been with the
Company  since  January  1, 1996 with more than an average of 25 hours per week.
These options,  aggregating  approximately  200,000, were granted under the 1999
Equity  Incentive  Plan,  since there were not sufficient  shares  available for
grant under the 1995 Equity Incentive Plan.

<PAGE>

From 1997  until  March 31,  1999,  the  Company,  pursuant  to Board  programs,
repurchased  an aggregate of 312,000  shares of its Class A Common Stock.  These
shares  are  available  for  delivery  under  the  Plan,  thereby  substantially
compensating  for the  dilution  incident to the issue of shares under the Plan,
following adoption of the proposed amendment to the Plan. The Board of Directors
presently  intends to repurchase up to $2.8 million of additional  shares of the
Class A Common Stock,  provided that the stock can be so  repurchased  at market
prices deemed favorable by the Board. However,  given the increase in late March
- - early  April 1999 in the  market  price for Ben & Jerry's  stock,  there is no
assurance that the Company will succeed in implementing  this  additional  stock
repurchase program.

Set forth below is a summary of the Plan now in effect:

ELIGIBLE  PARTICIPANTS:   MAXIMUM  NUMBER  OF  SHARES.  The  Plan's  eligibility
criterion  encompasses  officers and other key  employees of the Company and its
subsidiaries  and  consultants and other persons who are in a position to make a
significant  contribution  to the Company and its  subsidiaries.  Options for no
more than 200,000  shares can be granted to any individual in any one-year under
the Plan.

Currently (prior to the proposed  amendment),  subject to any future  adjustment
for stock  splits  and  similar  events,  the total  number of shares of Class A
Common Stock that can be issued under the Plan is 900,000  shares.  If any award
under the Plan that  requires  exercise by the  participant  for the delivery of
Class A Common Stock  terminates  without  having been exercised in full, or, if
any award  payable of Class A Common  Stock or cash is  satisfied in cash rather
than Class A Common  Stock,  the number of shares of Class A Common  Stock as to
which such award was not  exercised  or for which cash was  substituted  will be
available  for future  grants.  The Plan is not required to be  qualified  under
Section 401(a) of the Internal Revenue Code, nor is it subject to the provisions
of the Employees Retirement Income Security Act of 1974.

STOCK  OPTIONS.  The Plan  permits  the  granting  of  options  that  qualify as
incentive stock options under the Internal Revenue Code ("Incentive  Options" or
"ISOs") and stock options that do not so qualify ("Non-Statutory  Options"). The
option  exercise price of each option shall be determined by the Committee.  The
option price of an ISO may not be less than 100% of the fair market value of the
shares  on the  date of  grant  in the  case of ISOs  (110%  in the case of ISOs
granted to a greater than ten percent stockholder). The option exercise price of
a Non-statutory Option may be not less than the fair market value of the Class A
Common  Stock on the  effective  date of grant.  In  accordance  with a proposed
change  in  generally  accepted  accounting  principles,  the Plan was  recently
amended by the Board to prohibit any repricing of options,  i.e. the granting of
options at a lower price in exchange for  cancellation  of higher priced options
and to  prohibit  the grant of options  with an  exercise  price  below the fair
market  value on the  effective  date of the  grant.  The  Committee  has  never
repriced any options or granted any options below market.

<PAGE>
Options under the Plan have typically been granted with vesting  provisions such
that they  generally  vest over a four year period.  Options  granted to the CEO
have been granted  with longer  vesting  provisions,  but with  acceleration  of
vesting under specified conditions.

The term of each option will be fixed by the  Committee,  but may not exceed ten
years  from the date of grant  (five  years in the case of an ISO  granted  to a
greater than ten-percent stockholder). The Committee will determine at what time
or times each  option  may be  exercised.  Options  may be made  exercisable  in
installments,  and the  exercisability  of  options  may be  accelerated  by the
Committee.  The Committee may, in its discretion,  provide that upon exercise of
an option,  instead of receiving shares free from  restrictions  under the Plan,
the participant will receive shares of Restricted Stock or Deferred Stock Awards
as defined below.  Also, if the market price of the Class A Common Stock subject
to an option  exceeds  the  price of the  option  at the time of  exercise,  the
Committee may, in its  discretion,  and upon request by an employee,  cancel the
option and pay to the  employee an amount in cash or Class A Common  Stock equal
to the  difference  between  the fair market  value of the Class A Common  Stock
which would have been purchased pursuant to the exercise (determined on the date
the option is canceled) and the aggregate  exercise  price which would have been
paid.

The  exercise  price of options  granted  under the Plan must be paid in full in
cash or by check, bank draft or money order, by delivery of an unconditional and
irrevocable  undertaking  by  a  broker  to  deliver  promptly  to  the  Company
sufficient  funds to pay the  exercise  price,  or, if the  terms of the  option
permit (or for a non-statutory  option,  if the Committee so permits at or after
the grant of the  option),  by shares of Class A Common  Stock  which  have been
owned for at least six months  (unless the Committee  approves in any instance a
shorter period),  by a promissory  note,  provided that the par value of any new
issue of  shares  of Class A  Common  Stock  must be paid in cash or by check or
other  instrument  acceptable  to  the  Company  or by  any  combination  of the
foregoing.

STOCK  APPRECIATION  RIGHTS.  The  Committee  may also grant stock  appreciation
rights,  alone or in conjunction with options entitling the holder upon exercise
to receive an amount in any combination of cash or shares of unrestricted  Class
A Common Stock,  Restricted Stock or Deferred Stock Awards (as determined by the
Committee),  in general  measured by the increase since the date of grant in the
value of the shares covered by such right. Stock appreciation  rights granted in
tandem with options will be exercisable  only at such time or times,  and to the
extent  that the  related  option is  exercisable  and will  terminate  upon the
exercise of the related stock appreciation right.

TREATMENT  OF  OPTIONS  AND  STOCK  APPRECIATION   RIGHTS  UPON  TERMINATION  OF
EMPLOYMENT. If a participant's employment terminates by reason of death or total
or permanent disability, any option or stock appreciation right then held by the
participant  that is not exercisable  immediately  prior to such  termination of
employment  will  terminate  on that  date.  Any  remaining  options  and  stock
appreciation  rights  will  remain  exercisable  for one  year  from the date of
termination  of  the  employment.  In the  event  of any  other  termination  of
employment  (or, in the case of a  non-employee  participant,  in the event such
participant  ceases to be affiliated  with the  Company),  all options and stock
appreciation  rights held by the participant that are not then exercisable shall
terminate and all options and stock  appreciation  rights then exercisable shall
<PAGE>
continue to be exercisable for a period of three months or such longer period as
may be established by the Committee.  (Termination  of employment of an employee
for cause will result in immediate termination of all awards if the Committee so
determines before or after the date of such  termination.)  Notwithstanding  the
post-termination   exercise  periods,   described  above,  no  option  or  stock
appreciation right may be exercised beyond its original term.

RESTRICTED STOCK AND UNRESTRICTED  STOCK. The Committee may also award shares of
Class  A  Common  Stock  subject  to such  conditions  and  restrictions  as the
Committee may determine  ("Restricted  Stock").  The purchase price of shares of
Restricted  Stock  shall  be not less  than  par  value  (or  past  services  of
equivalent value). Recipients of Restricted Stock must accept an award within 60
days of the grant of such award by written  instrument  and tender full payment,
if any, in order to have any rights with respect to the  Restricted  Stock.  The
Committee may at any time  accelerate the dates on which the  restrictions  will
lapse.  Generally,  shares of  Restricted  Stock are  nontransferable,  and if a
participant  who holds  shares of  Restricted  Stock  terminates  employment  or
otherwise  ceases to be  affiliated  with the Company  for any reason  including
death or  disability  prior to the  lapse or  waiver  of the  restrictions,  the
employee  must  resell to the  Company  the shares of  Restricted  Stock for the
amount paid for such shares or forfeit  them to the Company if no cash was paid'
provided,  however,  that the Committee may provide that the restrictions  lapse
upon any such  termination of employment.  Prior to the lapse of restrictions on
shares  of  Restricted  Stock,  the  participant  will  have  all  rights  of  a
stockholder  with respect to the shares,  including  voting and dividend rights,
subject  only  to  the  conditions  and  restrictions  generally  applicable  to
Restricted Stock.

Any participant  making an election under Section 83(b) of the Internal  Revenue
Code with respect to Restricted Stock must provide a copy thereof to the Company
within 10 days of the filing of such election with the Internal Revenue Service.

The Committee may also grant shares which are free from any  restrictions  under
the Plan ("Unrestricted  Stock").  The purchase price of Unrestricted Stock must
be not less than par value (or past services of equivalent value).

DEFERRED STOCK. The Committee may also make deferred stock awards under the Plan
("Deferred  Stock  Awards").  Deferred  Stock  Awards  entitle the  recipient to
receive shares of Class A Common Stock in one or more  installments  at a future
date or dates, and on such conditions as determined by the Committee.  Except as
otherwise specified in the grant or agreed to by the Committee,  all such rights
to which the participant has not become irrevocable entitled will terminate upon
the participant's death,  retirement or other termination of employment or other
affiliation with the Company.  The Committee may at any time accelerate the time
at which delivery of all or part of the shares will take place.

PERFORMANCE AWARDS (CASH OR STOCK). The Committee may also grant awards based on
certain performance criteria  ("Performance  Awards") entitling the recipient to
receive,  without  payment,  shares  of  Class A  Common  Stock  or cash in such
combinations  as the  Committee  may  determine.  Payment  of the  award  may be
conditioned  on achievement of personal,  corporate,  departmental  or any other
category of performance  goals and such other  conditions as the Committee shall
<PAGE>

determine.  Except  as  otherwise  specified  in the  grant or  agreed to by the
Committee,  rights under a Performance  Award to which the  participant  has not
become irrevocably entitled will terminate upon a participant' death, retirement
or other  termination of employment or other  affiliation with the Company.  Any
conditions in an award may be waived or modified by the Committee at any time.

LOANS. The Company may make a loan to a participant ("Loan"), either on the date
of or after the grant of any award to the participant. A Loan may be made either
in connection  with the purchase of Class A Common Stock under the award or with
the payment of any  Federal,  state and local  income tax with respect to income
recognized  as a result of the  award.  The Board  will have full  authority  to
decide whether to make a Loan and to determine the amount,  terms and conditions
of the Loan,  including  the  interest  rate.  However,  no Loan may have a term
(including extensions) exceeding ten years in duration.

SUPPLEMENTAL GRANTS. In connection with any award, the Committee may at the time
such award is made or at a later date, provide for and grant a cash award to the
participant  ("Supplemental  Grant") not to exceed an amount equal to the amount
of any  Federal,  State and Local  income tax on  ordinary  income for which the
participant will be liable with respect to the award,  plus an additional amount
on a  grossed-up  basis  necessary  to make the  participant  whole  after  tax,
discharging  all   participant's   income  tax  liabilities   arising  from  the
Supplemental  Grant.  Except as otherwise specified in the grant or agreed to by
the Committee,  rights under a Supplemental  Grant to which the  participant has
not become  irrevocably  entitled will  terminate  upon a  participant's  death,
retirement or other  termination  of employment  or other  affiliation  with the
Company.

No award  granted under the Plan (other than an award in the form of an outright
transfer of cash or Unrestricted Stock) may be transferred other than by will or
by the laws of descent and  distribution  and during an  employee's  lifetime an
award  requiring  exercise may be exercised only by the  participant  (or in the
event of the  participant's  incapacity,  the person legally appointed to act on
the participant's behalf).

CHANGE OF CONTROL.  Immediately  prior to a change in control of the Company (as
defined),  all options and stock appreciation  rights are accelerated and become
vested,  provided that the Committee may also arrange for substituted options to
be granted by a company that is acquiring control in the transaction.

ADJUSTMENTS  IN CLASS A COMMON STOCK;  CERTAIN  CORPORATE  TRANSACTIONS.  In the
event  of a stock  dividend,  stock  split  and  certain  other  changes  in the
Company's capitalization, including extraordinary distributions to shareholders,
the Committee will make  appropriate  adjustment to the maximum number of shares
that  may be  delivered  under  the  Plan,  the  number  of  shares  subject  to
outstanding  awards,  the  exercise  price  of  outstanding  awards,  and  other
appropriate  adjustments.  The Committee may also make such adjustments in other
circumstances  if it deems the adjustments  necessary to avoid distortion in the
operation of the Plan.
<PAGE>

In the event  the  Company  is  acquired  under  prescribed  circumstances,  all
outstanding  awards,  which will have  vested  immediately  prior to a change in
control,  will  terminate.   The  Committee  in  its  discretion  may,  however,
accelerate  the   exercisability  of  (or  lift   restrictions   applicable  to)
outstanding  awards,  or if the  participant  will be employed by the  acquiring
corporation or an affiliate, may arrange for replacement awards.

WITHHOLDING REQUIREMENTS.  The grant or exercise of awards may be subject to tax
withholding requirements,  as described below. Where Class A Common Stock may be
delivered  under an award,  the  Committee may require that the  participant  or
other  appropriate  person  either  remit to the Company an amount  necessary to
satisfy  withholding  requirements  or  make  other  satisfactory   arrangements
(including,  if the  Committee  so  permits,  the  holding  back of shares  from
payments under the award).

Where a  participant  purchases  Class A Common Stock under an award for a price
equal to the par value of the stock,  the Committee may determine that the price
has been satisfied by past services rendered by the participant.

EFFECT, DISCONTINUANCE,  CANCELLATIONS, AMENDMENT AND TERMINATION. The Committee
may at any time discontinue granting awards under the Plan. The Board may at any
time or times amend the Plan (and the Committee may amend any outstanding award)
or any  outstanding  award for any purpose which may at the time be permitted by
law, or may at any time  terminate the Plan as to any further  grants of awards,
except that the following amendments may not be made without the approval of the
stockholders of the Company:  increase in the maximum number of shares available
under the Plan or change in the group of  persons  eligible  to  receive  awards
under the Plan. No amendment or termination of the Plan may adversely affect the
rights of any participant  (without the  participant's  consent) under any award
previously granted.

FEDERAL INCOME TAX EFFECTS. In general, neither the grant nor the exercise of an
incentive  stock option will result in taxable  income to the option holder or a
deduction to the Company.  However,  option holders  exercising  incentive stock
options  may become  subject to the  alternative  minimum  tax by reason of that
exercise.

If the stock received upon the exercise of an incentive stock option is held for
at least two years  from the date of grant and at least one year  after the date
of exercise,  any gain or loss recognized upon the disposition of the stock will
be considered  long-term capital gain or loss and will be taxed accordingly.  If
shares  received  upon  exercise of an  incentive  stock  option are disposed of
before the holding period  requirements  described  above have been satisfied (a
"Disqualifying  Disposition"),  the option holder will realize  ordinary income,
and the  Company  will be  entitled  to a  deduction,  equal in  general  to the
difference  between  the option  price and the value of the stock on the date of
exercise. The amount of ordinary income realized on a Disqualifying  disposition
may be  limited  when the stock is sold for less than its value on the  exercise
date.  Incentive  options  granted to an  optionee  will be treated  for Federal
income tax  purposes  as  non-statutory  options  (see  below) to the extent the
aggregate value  (determined as of the time of grant) of the stock for which the
options first become  exercisable in any calendar year exceeds $100,000.  In the
case of non-statutory  options,  no income results upon the grant of the option.
When an option holder exercises a non-statutory  option,  he or she will realize
ordinary income,  subject to withholding,  equal in general to the excess of the
then-fair  market value of the stock over the option price.  The Company will in
general  be  entitled  to a  deduction  equal to the amount of  ordinary  income
realized by the optionee, provided the Company satisfied certain withholding and
reporting requirements.
<PAGE>

Section 162(m) of the Internal Revenue Code limits to $1 million the deduction a
public  corporation may claim with respect to the remuneration  paid in any year
to any of the  Corporations'  top five  officers  at the end of such  year.  The
deduction limitation is subject to a number of important  exceptions,  including
an exception for so-called  "performance-based"  compensation. It is anticipated
that options  granted under the Plan will be eligible for a "performance  based"
exception from the deduction limitation.

The  Internal  Revenue  Code also  imposes a 20%  additional  tax,  and denies a
deduction,  where  remuneration  paid in  connection  with a change  in  control
exceeds  specified  limits.  In  determining  whether  these  limits  have  been
exceeded, options that vest upon a change in control of the Company may be taken
into account.

The foregoing  summary is limited to Federal income tax consequences and does no
purport to be a complete description of those taxes.

VOTE REQUIRED

The  favorable  vote  of a  majority  of the  votes  cast on the  matter  by all
outstanding  shares of Class A Common  Stock,  Class B Common  Stock and Class A
Preferred Stock entitled to vote, voting together, is required to authorize this
amendment.

RECOMMENDATION OF THE BOARD OF DIRECTORS

THE BOARD OF DIRECTORS UNANIMOUSLY  RECOMMENDS A VOTE FOR THE PROPOSED AMENDMENT
TO THE 1995 EQUITY INCENTIVE PLAN.

                 ITEM 3 - RATIFICATION OF SELECTION OF AUDITORS

The Board of Directors has selected the  independent  public  accounting firm of
Ernst & Young LLP to audit the accounts of the company for the fiscal year 1999.
The Board of Directors has recommended that shareholders  ratify this selection.
The Board of  Directors  will  review  its  selection  if this  proposal  is not
approved by the shareholders of the Company at the Annual Meeting.

Neither  the firm of Ernst & Young LLP nor any of its  partners  has a direct or
materially  indirect financial  interest in the Company.  Representatives of the
firm of Ernst & Young LLP will be present at the  Annual  Meeting  and will have
the  opportunity  to  make a  statement  if  they  desire  to do so and  will be
available to reply to shareholder inquiries.

VOTE REQUIRED

The  affirmative  vote of a majority of the votes properly cast on the matter by
all shares of outstanding stock of the Company,  voting together,  at the Annual
Meeting  is  required  to  ratify  the  selection  of  Ernst & Young  LLP as the
Company's independent auditors for 1999.

RECOMMENDATION OF THE BOARD OF DIRECTORS

THE  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE  PROPOSAL  TO  RATIFY  THE
SELECTION OF ERNST & YOUNG LLP AS THE COMPANY'S INDEPENDENT AUDITORS FOR 1999.

The  following  table sets forth certain  information  as of April 19, 1999 with
respect to the beneficial  ownership of the outstanding shares of Class A Common
Stock,  Class B Common  Stock and  Class A  Preferred  Stock by (i) all  persons
owning of record,  or  beneficially  to the knowledge of the Company,  more than
five  percent of the  outstanding  shares of any class,  (ii) each  director and
executive officer of the Company individually,  (iii) all directors and officers
of the  Company  as a group,  and (iv) The Ben & Jerry's  Foundation,  Inc.  The
mailing  address of each of the persons shown and of the Foundation is c/o Ben &
Jerry's  Homemade,   Inc.,  30  Community  Drive,   South  Burlington,   Vermont
05403-6828, except as otherwise indicated.
<PAGE>

<TABLE>
<CAPTION>

                                                                 Amount of Beneficial Ownership
                                     Class A Common Stock               Class B Common Stock               Preferred Stock
                                               % Outstanding                     % Outstanding                    % Outstanding
Name                             # Shares        shares (1)       # Shares          Shares (2)         # Shares       Shares
- ----                             --------        ----------       --------          ----------         --------       ------

<S>                             <C>                   <C>            <C>               <C>                                   
Ben Cohen (3)                    447,673               7.1%           488,486           59.7%               -            -
Jeffrey Furman (4)(5)             17,000               *               30,300            3.7%               -            -
Jerry Greenfield (4)             130,000               2.1%            90,000           11.0%               -            -
Perry Odak (6)                   265,125               4.1%                 -            -                  -            -
Elizabeth Bankowski (4)           25,704               *                    -            -                  -            -
Pierre Ferrari                     6,377               *                    -            -                  -            -
Jennifer Henderson                   524               *                    -            -                  -            -
Frederick A. Miller                3,101               *                    -            -                  -            -
Henry Morgan                       5,101               *                    -            -                  -            -
Lawrence E. Benders               21,667               *                    -            -                  -            -
Bruce Bowman                      33,619               *                    -            -                  -            -
Charles Green                     24,063               *                    -            -                  -            -
Angelo Pezzani                    30,917               *                    -            -                  -            -
Frances Rathke                    39,966               *                    -            -                  -            -
The Capital Group                587,500               9.4%                 -            -                  -            -
  Companies, Inc. (7)
  333 South Hope St
  Los Angeles, CA 90071
Warburg Pincus Asset             745,800              11.9%
Management
   466 Lexington Ave
   New York, NY 10017
All Officers and Directors     1,077,085              16.0%           608,786           74.4%               -                -
as       a group of 15
persons
The Ben & Jerry's                      -               -                    -            -                900              100%
   Foundation, Inc. (4)

</TABLE>

*    Less than 1%

(1)  Based on the  number of shares of Class A Common  Stock  outstanding  as of
     April 19, 1999.  Each share of Class A Common Stock  entitles the holder to
     one vote per share.
(2)  Based on the  number of shares of Class B Common  Stock  outstanding  as of
     April 19, 1999.  Each share of Class B Common Stock  entitles the holder to
     ten votes.
(3)  Under the  regulations and  interpretations  of the Securities and Exchange
     Commission, Mr. Cohen may be deemed to be a parent of the Company.
(4)  By virtue of their positions as directors of The Foundation,  which has the
     power to vote or dispose of the Class A  Preferred  Stock,  each of Messrs.
     Greenfield,  a co-founder,  Director and  Chairperson  of the Company,  and
     Furman,  a Director of and  formerly a consultant  to the Company,  and Ms.
     Bankowski,  an Officer and Director of the Company, may be deemed under the
     regulations and interpretations of the Securities and Exchange  Commission,
     to own beneficially the Class A Preferred Stock.
(5)  Does not include 210 shares of Class A Common Stock and 105 Shares of Class
     B  Common  Stock  owned by Mr.  Furman's  wife,  as to  which he  disclaims
     beneficial  ownership under the securities laws. Includes 7,000 shares held
     by Mr. Furman as trustee for others, which are deemed beneficially owned by
     Mr.  Furman  under rules and  regulations  of the  Securities  and Exchange
     Commission.
(6)  Does not include 15,080 shares of Class A Common Stock  beneficially  owned
     by Mr. Odak's wife under the rules and  regulations  of the  Securities and
     Exchange Commission, as to which he disclaims beneficial ownership.
(7)  The  Capital  Group  Companies,  Inc.,  is the  parent  company  of Capital
     Research and  Management  Company,  SMALLCAP  World Fund,  Inc. and Capital
     Guardian  Trust Company.  As a result of the  investment  power and in some
     cases the voting power held by the subsidiary companies,  The Capital Group
     Companies,  Inc., is deemed to "beneficially own" such securities by virtue
     of Rule 13d-3 under the Securities and Exchange Act of 1934.
<PAGE>

                             EXECUTIVE COMPENSATION

                           Summary Compensation Table

The  following  table sets forth the cash  compensation  paid by the  Company in
Fiscal Years 1996 - 1998 as well as certain other  compensation paid, awarded or
accrued for those years to the Company's Chief  Executive  Officer and the other
four  highest-paid  executive  officers during the 1998 fiscal year.  Perry Odak
became the Chief Executive Officer on December 31, 1996.

<TABLE>
<CAPTION>

                                                   Annual Compensation          Awards       Long-Term Compensation Pay-outs
                                                   -------------------          ------       -------------------------------
                                                                      Other                Securities
                                                                      Annual   Restricted  Underlying                All Other
    Name and                                              Bonus       Compen-   Stock       Options/      LTIP      Compensation
   Principal Position                 Year     Salary      (1)        sation    Awards       SARS        Pay-outs      (2)
- -----------------------------------   ----   --------   ---------    --------   -------   -----------   ----------- ------------
<S>                                   <C>    <C>        <C>            <C>      <C>       <C>           <C>           <C>       
 Perry D. Odak                        1998   $305,769   $ 150,000                                                      $  7,750
 CEO, President and                   1997   $300,000   $ 100,000                          360,000                     $ 25,000
 Director                             1996   $     --   $      --                                                      $     --

 Bruce Bowman                         1998   $211,692   $  75,000                                                      $  6,964
 Senior Director of                   1997   $200,000   $  50,000                           27,000                     $  4,131
 Operations                           1996   $169,231   $  20,000                           10,000                     $  1,099

 Lawrence E. Benders                  1998   $229,327   $  40,000                                                      $     52
 Chief Marketing Officer              1997   $ 38,942   $   5,000                           52,000                     $     --
                                      1996   $     --   $      --                                                      $     --

 Charles Green                        1998   $182,885   $  75,000                                                      $  5,755
 Senior Director of                   1997   $162,596   $  40,000                           45,000                     $     --
 Sales & Distribution                 1996   $ 24,231   $      --                            5,000                     $     --

 Angelo Pezzani                       1998   $254,808   $  75,000                           30,000                     $  4,327
 Senior Director of                   1997   $208,332   $      --                           52,000                     $     --
 Business Development                 1996   $     --   $      --                                                      $     --

(1)  "Bonus" includes 1998 discretionary distributions under the Company's Management Incentive Program.

(2)  "All Other Compensation" includes Company contributions to 401(k) plans and relocation fees.
</TABLE>


<PAGE>



OPTION/SAR GRANTS IN FISCAL 1998

<TABLE>
<CAPTION>

                                        Percentage                                        Potential Realizable Value
                                         of Total                                           at Assumed Annual Rates
                                        Options/SARS         Exercise or                  of Stock Price Appreciation
                        Options/SARS    Granted to           Base Price     Expiration        for Option Term
                        ------------    ----------           ----------     ----------    ---------------------------
Name                      Granted    Employees in 1998       (per share)      Date           5%                10%
- ----                    ----------   -----------------       -----------    ----------    --------          ---------
<S>                     <C>             <C>                  <C>            <C>          <C>               <C>     
Angelo Pezzani           30,000          70.6%                $19.25         7/28/08      $363,187          $920,386
</TABLE>


AGGREGATED OPTION/SAR EXERCISES IN 1998 AND 1998 YEAR-END OPTION/SAR VALUES
<TABLE>
<CAPTION>

                                                                                             Value of Unexercised
                            Shares                               Number of Unexercised       In-the-money Options/SARS
                         Acquired on                            Options/SARS at 12/26/98              at 12/26/98
    Name                 Exercise (#)     Value Realized      Exercisable    Unexercisable    Exercisable  Unexercisable
- ----------------         ------------     --------------      -----------    -------------    -----------  -------------
<S>                          <C>               <C>             <C>            <C>            <C>           <C>        
Perry D. Odak                 0                 0               140,000        220,000        $1,626,800    $2,556,400
Bruce Bowman                  0                 0                24,125         37,875        $  162,656    $  258,514
Charles Green                 0                 0                19,375         30,625        $  170,594    $  267,456
Lawrence Benders              0                 0                16,250         35,750        $  160,388    $  352,853
Angelo Pezzani                0                 0                19,250         62,750        $  132,243    $  412,978

</TABLE>

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

The  Compensation  Committee  of the Board of  Directors  is  composed  of three
independent,  non-employee  directors who have no interlocking  relationships as
defined by the Securities and Exchange  Commission and whose names appear below.
The  Committee is  responsible  for  reviewing  salary and related  compensation
matters relating to the Chief Executive Officer and the other executive officers
of the Company and making  recommendations  to the Board regarding  compensation
policy changes for the Company. The Committee also administers:  the 1985 Option
Plan (under  which no further  stock  options may be  granted);  the 1995 Equity
Incentive Plan; the 1991 Restricted Stock Plan; the 1995 Non-Employee Directors'
Plan for Stock in Lieu of Directors' Cash Retainer;  and the 1986 Employee Stock
Purchase Plan.

GENERAL  COMPENSATION   PHILOSOPHY.   The  Company  operates  in  a  competitive
environment  of the super premium ice cream and frozen dessert  industry.  While
applying a principle of salary compression and "linked  prosperity," the Company
strives to maintain  compensation  programs that allow the Company to respond to
the  competitive  pressures  within this  industry.  The company's  compensation
philosophy  is to  offer  compensation  opportunities  linked  to the  Company's
three-part  mission,  individual  performance  and overall  contribution  to the
Company's success and the enhancement of shareholder  value.  These compensation
opportunities are intended to enable the company to attract, retain and motivate
the necessary people to ensure the Company's  long-term  growth,  both financial
and non-financial (i.e. social performance).
<PAGE>

COMPENSATION  COMPONENTS.  It is the Committee's objective to have a substantial
portion  of the  Chief  Executive  Officer  and the  Company's  other  executive
officers'  compensation  contingent  ("at risk") upon the  Company's  successful
performance,  as well as his/her  contribution  to the  success  in meeting  its
three-part   mission  and  balancing  both  short  and  long-term   goals.   The
compensation  program  for the  Company's  Chief  Executive  Officer  and  other
executive  officers consists of three main components:  (1) a base salary (2) an
annual bonus; and (3) long-term incentives.  The second and third constitute the
"at risk" portion of the Chief Executive  Officer and other executive  officers'
overall  compensation  program.  These three  components  are in addition to the
Company's employee benefits,  which include hospital and health insurance,  life
insurance, 401(k) retirement plan and the Employee Stock Purchase Plan.

BASE  SALARY.  The  Committee  annually  reviews  the base  salary  of the Chief
Executive  Officer  and  other  executive   officers.   In  determining   salary
adjustments, the Committee considers, in light of any contract that is in place,
the  Company's  success in achieving  its  three-part  mission  objectives,  the
Officers' individual  performance,  and the Officer's base salary in relation to
the lower-to-mid end of the competitive range of pay for the position.

ANNUAL  INCENTIVE  BONUS.  The  annual  incentive  bonus is the  first "at risk"
element in the  Company's  compensation  program.  For 1998 the Chief  Executive
Officer  recommended  bonus awards for the executive  officers and certain other
key employees,  given the Company's  significant  improvement in its results for
the year, and these awards were approved by the  Compensation  Committee,  which
also voted a bonus award for the Chief  Executive  Officer.  For 1999, the Board
approved a business plan presented by management,  which establishes  three-part
corporate mission objectives for the year 1999,  including business plan revenue
and  profitability  targets.  The  Compensation  Committee,  with input from the
Social  Mission/WorkCulture  Committee,  is  establishing an annual bonus target
award  for the  Chief  Executive  Officer  and the Chief  Executive  Officer  is
establishing  bonus award targets for the other  executive  officers and certain
other key employees.

LONG-TERM  INCENTIVE PROGRAM.  The long-term incentive program is the second "at
risk" element of the Company's compensation program in which it is intended that
the Chief Executive Officer,  all other executive officers and all key employees
will be eligible to  participate.  The  Committee  may also grant,  from time to
time, options across the board to all levels of employees and, in some cases, to
consultants.  In January,  1999,  pursuant to the  Company's  concept of "linked
prosperity",  the  Committee  granted  an  option  for  316  shares  each to 632
employees,  which included all employees (other than officers and directors) who
were  full-time  employees  as of  January  1,  1999 or who had  been  part-time
employees  since  January 1, 1996 at an average  rate of 25 hours a week.  These
options were granted at $23.63,  the fair market value on the date of grant. The
Committee  views  the  granting  of stock  options  as a  significant  method of
aligning management's  long-term interests with those of the shareholders.  This
approach brings into balance short and long-term compensation with the Company's
goals,  fosters the  retention of key  executive  and  management  personnel and
rewards the achievement of superior performance at the different employee levels
within the Company.  Long-term incentive awards to executives will be based upon
criteria which include an individual's current position with the Company,  total
amount  of  compensation  other  than  long-term   incentive,   the  executives'
performance in the recent period,  expected  contributions to the achievement of
the  Company's  long-term  performance  goals  and  competitive  levels of stock
grants.  The  Committee  in 1998 made stock  option  grants for an  aggregate of
42,500 shares to executive officers and key employees.
<PAGE>

As a result of federal tax legislation  enacted in 1993, under Section 162(m) of
the Internal Revenue Code 1986, as amended, a publicly-held  company such as the
Company will not be allowed a federal income tax deduction for compensation paid
to certain  executive  officers,  to the extent  that  compensation  exceeds one
million  dollars per officer in any one year,  except for,  among other matters,
"performance-based  compensation"  approved by stockholders.  At previous Annual
Meetings  the  shareholders  approved  the  adoption  of and  amendments  to the
Company's  1995  Equity  Incentive  Plan which are  designed  to assure that any
compensation  deemed  paid in  connection  with the  exercise  of stock  options
granted under the Plan would qualify as "performance-based compensation".

1998 COMPENSATION OF THE CHIEF EXECUTIVE  OFFICER.  Mr. Perry Odak, was hired as
Chief  Executive  Officer for the  Company on December  31, 1996 and on June 30,
1997 he also  became  President.  As Chief  Executive  Officer,  Mr.  Odak has a
three-year  Employment  Agreement  with the Company dated  December 31, 1996, as
amended. Under the terms of the Agreement, Mr. Odak is entitled to a base salary
of $300,000 per annum,  subject to  increases  from time to time by the Board of
Directors,  in its sole  discretion  ($315,000  has been set by the Board as the
1999  base   salary).   Under  his   employment   agreement  Mr.  Odak  received
non-incentive  stock options to purchase an aggregate of 360,000 shares of Class
A Common Stock of the Company  exercisable at $10.88 per share,  the fair market
value  on the  dates  of grant by the  Compensation  Committee  of the  Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
at various dates specified in the Employment Agreement,  subject to acceleration
of vesting as to specified amounts in the event that certain financial goals are
achieved and the  Compensation  Committee makes certain findings with respect to
Mr. Odak's  performance  in the  applicable  prior  period,  all as specified in
detail in the Employment  Agreement.  In early 1998 the  Compensation  Committee
made a favorable  finding with respect to Mr.  Odak's 1997  performance,  and in
early 1999, in lieu of making a finding with respect to performance in 1998, the
Committee  recommended  an  amendment  to the  Employment  Agreement,  which was
approved  by the Board of  Directors  and  signed by the  Company  and Mr.  Odak
relating to the terms and conditions of further  accelerated vesting of options.
In early 1999, the Committee awarded Mr. Odak a bonus of $150,000 or 50% of base
salary, for performance in 1998.





Jennifer Henderson, Chairperson
Henry Morgan
Frederick A. Miller

<PAGE>


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Under the terms of a Severance and Non-competition Agreement between the Company
and MR. FURMAN,  dated December 31, 1990, the Company provided at no cost to Mr.
Furman family health  insurance  coverage under the Company's  regular  employee
health insurance plan. This obligation terminated March 2, 1999.

MR.  COHEN,  a Co-founder of the Company,  Vice-Chairperson  and Director of the
Company,  has  entered  into an  Employment  Agreement  with the  Company for an
employment  term  expiring  on  December  31,  1999   (renewable   automatically
thereafter in successive one year periods unless either Mr. Cohen or the Company
gives notice to the other of  non-renewal).  The  Agreement  provides for a base
salary of $200,000 per annum, subject to increases and bonuses at the discretion
of the Board.  The Agreement  provides for a covenant not to compete  during the
employment  term of the Agreement  and for a three-year  period  thereafter,  in
consideration  of payment by the Company  (except as  otherwise  provided in the
Agreement)  of  severance  equal to the  then-current  base  salary  during  the
three-year  period.  The Agreement then provides for annual  payments of $75,000
(adjusted for changes in the Consumer Price Index) for life, commencing with the
end of the three-year severance period, and for specified insurance benefits and
contains a  provision  for  contemplated  services to be provided to the Company
after the end of the term of employment and severance period.

MR. GREENFIELD,  a Co-founder of the Company,  Chairperson,  and Director of the
Company,  has  entered  into an  Employment  Agreement  with the  Company for an
employment  term  expiring  on  December  31,  1999   (renewable   automatically
thereafter in successive  one year periods  unless either Mr.  Greenfield or the
Company gives notice to the other of non-renewal).  The Agreement provides for a
base  salary of  $200,000  per annum,  subject to  increases  and bonuses at the
discretion  of the Board.  The  Agreement  also  provides  for a covenant not to
compete during the employment term of the Agreement and for a three-year  period
thereafter,  in  consideration  of payment by the company  (except as  otherwise
provided in the Agreement) of severance  equal to the  then-current  base salary
during the three-year period. The Agreement then provides for annual payments of
$75,000 (adjusted for changes in the Consumer Price Index) for life,  commencing
with  the  end of the  three-year  severance  period,  for  specified  insurance
benefits  and  contains a provision  for  certain  services  contemplated  to be
provided to the Company  after the end of the term of  employment  and severance
period.

MR. ODAK, Chief Executive Officer,  has a three-year  Employment  Agreement with
the  Company  dated  December  31,  1996,  as  amended.  Under  the terms of the
Agreement,  Mr. Odak is entitled to a base salary of $300,000 per annum, subject
to increases from time to time by the Board of Directors, in its sole discretion
($315,000 has been set by the Board as the 1999 base salary).  Mr. Odak received
non-incentive  stock options to purchase an aggregate of 360,000 shares of Class
A Common Stock of the Company  exercisable at $10.88 per share,  the fair market
value  on the  dates  of grant by the  Compensation  Committee  of the  Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
at various dates specified in the Employment Agreement,  subject to acceleration
of vesting as to specified amounts in the event that certain financial goals are
achieved and the  Compensation  Committee makes certain findings with respect to
Mr. Odak's  performance  in the  applicable  prior  period,  all as specified in
detail in the Employment Agreement.
<PAGE>

The Employment Agreement may be terminated at any time by the Company for cause,
as  defined.  If  terminated  for  cause,  the  Company  shall  have no  further
obligation  to Mr.  Odak,  other  than  for  base  salary  through  the  date of
termination,  and any options that are vested shall  continue to be  exercisable
for thirty days (unless  terminated by the vote of the Compensation  Committee).
All other options terminate.

The Company may also terminate the Employment Agreement other than for cause, in
which  event the Company has a  continuing  obligation  to pay Mr. Odak his base
amount at the rate in effect on the date of termination  for the monthly periods
specified  in  the  Agreement,  which  are  dependent  upon  the  date  of  such
termination.  Additionally,  the Company will  continue to  contribute,  for the
period  during  which  the base  amount  is  continued,  the cost of Mr.  Odak's
participation  (including  his  family)  in  the  Company's  group  medical  and
hospitalization  insurance  plans  and  group  life  insurance  plan.  Upon such
termination, unvested options shall become exercisable to the extent so provided
by the Agreement.

Mr. Odak may  terminate  his  employment  with the Company for good  reason,  as
defined  (in the  absence  of  cause).  In the event of such  termination,  base
amount, benefits and options (including  acceleration,  period of exercisability
and  termination  of  options)  shall be paid or provided in the same manner and
extent as for a termination by the Company other than for cause.

Mr. Odak agrees not to compete with the Company  during his period of employment
and, after  termination,  for the greater of one year or the period during which
severance payments are made.

MR. PEZZANI, Senior Director of Business Development has an Employment Agreement
dated  January  1,  1998,  expiring  December  31,  2000 with an annual  renewal
provision.  The  agreement  provides  for an annual base salary of $250,000  per
annum,  subject to increases  from time to time by the CEO with  approval by the
Board of Directors.  He is eligible for an annual bonus that is guaranteed to be
at  least  $75,000,  as  determined  by the CEO and  approved  by the  Board  of
Directors. Mr. Pezzani received incentive stock options to purchase an aggregate
of 52,000  shares of Class A common stock of the Company  exercisable  at $13.89
per  share,  the fair  market  value  on the  date of grant by the  Compensation
Committee of the Board of Directors under the 1995 Equity  Incentive Plan. These
options  become  exercisable  over a four  year  period  with  one-fourth  being
exercisable on March 1, 1998 and up to an additional  1/48 of the shares covered
by this  Option  on the last day of each  month in the  next  three  years.  The
Agreement  also  provides for medical,  life  insurance,  401 (k) plan and other
employee  benefits,  a covenant not to compete  during the term of the Agreement
and for a two -year period thereafter.

The Agreement  may be  terminated  at any time for by the Company for cause,  as
defined.  The Company may also terminate the Agreement  other than for cause, in
which event the Company has a continuing  obligation to pay Mr. Pezzani his base
salary,  bonuses that are earned and unpaid, for the monthly periods,  but for a
period not less than twelve months,  specified in the  Agreement.  Additionally,
the Company will continue to contribute the cost of Mr. Pezzani's  participation
in the Company's  group medical and life insurance  plans during the same period
as his base salary is continued.  Upon such termination,  unvested options shall
become  exercisable to the extent so provided by the Agreement.  Mr. Pezzani may
terminate his  employment  with the Company for good reason,  as defined (in the
absence  of  cause).  In the  event of such  termination,  base  salary,  bonus,
benefits and options  shall be paid or provided in the same manner and extent as
for termination by the Company Other Than For Cause.
<PAGE>

MR. BENDERS,  Chief Marketing Officer, has an Employment Agreement dated October
20, 1997,  expiring October 20, 2000. The agreement  provides for an annual base
salary of $225,000 per annum,  subject to increases from time to time by the CEO
with approval by the Board of  Directors.  He is eligible for an annual bonus as
determined  by the CEO and  approved  by the  Board of  Directors.  Mr.  Benders
received  incentive  stock  options to purchase an aggregate of 52,000 shares of
Class A common stock of the Company  exercisable  at $12.63 per share,  the fair
market value on the date of grant by the Compensation  Committee of the Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
over a four year period with  one-fourth  being  exercisable on October 20, 1998
and up to an  additional  1/48 of the shares  covered by this Option on the last
day of each month in the next three  years.  The  Agreement  also  provides  for
medical,  life insurance,  401 (k) plan and other employee benefits,  a covenant
not to compete  during  the term of the  Agreement  and for a two - year  period
thereafter.

The Agreement  may be  terminated  at any time for by the Company for cause,  as
defined.  The Company may also terminate the Agreement  other than for cause, in
which event the Company has a continuing  obligation to pay Mr. Benders his base
salary for six months. Additionally, the Company will continue to contribute the
cost of  Mr.Benders'  participation  in the  Company's  group  medical  and life
insurance plans during the same period as his base salary is continued.

Copies of the above described Agreements have been filed as exhibits to the Form
10-K and the above  descriptions  are qualified by the  definitive  terms of the
Agreements so filed as exhibits.

During the year ended December 27, 1997, the Company purchased RainForest Crunch
cashew-brazilnut  butter crunch candy to be included in Ben & Jerry's RainForest
Crunch(R)  flavor ice cream for an  aggregate  purchase  price of  approximately
$800,000 from  Community  Products,  Inc., a company of which Messrs.  Cohen and
Furman were the principal  stockholders  and directors.  The candy was purchased
from Community  Products,  Inc., at competitive prices and on standard terms and
conditions.  Community  Products,  Inc. filed for protection under Chapter 11 of
the U.S.  Bankruptcy  Code in early 1997,  its  business was sold and the matter
(and related  litigation)  is pending in U.S.  Bankruptcy  Court.  Ben & Jerry's
located  an  alternative  supplier  for  cashew-brazilnut  butter  crunch and no
purchases were made in 1998 from Community Products, Inc. The termination of Ben
& Jerry's  relationship with Community Products,  Inc. had no material effect on
the Company's business.
<PAGE>

In 1998,  the Company paid $20,000 to Ms.  Jennifer  Henderson for services as a
consultant in connection with service as a member of the Board of Directors.

In 1997, the Company paid a $60,000 fee to the Kaleel Jamison  Consulting Group,
Inc., for its role in the Company's hiring of Mr. Richard Doran, Senior Director
of Human  Resources.  Mr.  Frederick  A.  Miller,  a Director  of the Company is
President of Kaleel Jamison Consulting Group, Inc. Prior to joining the Company,
Mr. Doran was an employee of Kaleel Jamison Consulting Group, Inc.

In December  1997,  the Company  advanced  $140,000 to Mr.  Lawrence E. Benders,
Chief  Marketing  Officer,  under a  non-interest  bearing  bridge  loan for the
purchase of his home in Vermont.  In January 1998,  Mr.  Benders paid the bridge
loan in full.

STOCK PERFORMANCE GRAPH

The following graph sets forth information comparing the cumulative total return
to holders of the  Company's  Common  Stock  (Class A and Class B) over the last
five years (the "Measuring  Period") with (1) the cumulative total return of the
NASDAQ  Stock Market  Index  (U.S.) and (2) the  cumulative  total return of the
Standard and Poor's Food Index,  assuming in each case the investment of $100 on
December 31, 1993.  The yearly change in cumulative  total return is measured by
dividing (i) the sum of (a) the  cumulative  amount of dividends for each fiscal
year,  assuming dividend  reinvestment and (b) the change in share price between
the beginning and end of the  Measuring  Period,  by (ii) the share price at the
beginning of the Measuring Period. The Company has not paid any cash dividends.

                                  Indexed \ Cumulative Returns
<TABLE>
<CAPTION>
<S>                      <C>      <C>      <C>      <C>      <C>      <C>     <C>     <C>     <C>      <C>      <C>     
                          Period   Return   Return   Return   Return   Return  Return  Return  Return   Return   Return 
Company \ Index Name     12/31/93 3/31/94  6/30/94  9/30/94  12/31/94 3/31/95 6/30/95  9/30/95 12/31/95 3/31/96  6/30/96
========================================================================================================================

BEN & JERRY'S HOMEMDE   CL A  100   103.88  104.65    86.82    58.91   73.64    85.27   116.28   91.47   102.33  105.43 
S&P FOODS INDEX               100    96.84   97.51   105.63   111.78  115.57   126.00   131.17  142.59   144.74  148.22 
NASDAQ                        100   109.97  104.83   113.51   112.21  122.28   139.87   156.70  158.56   166.08  179.64 

                                 <C>      <C>      <C>     <C>      <C>      <C>     <C>      <C>      <C>     <C>      
                                  Return   Return   Return  Return   Return   Return  Return   Return   Return  Return  
Company \ Index Name              9/30/96  12/31/96 3/31/97 6/30/97  9/30/97  12/31/973/31/98  6/30/98  9/30/98 12/31/98
========================================================================================================================

BEN & JERRY'S HOMEMDE                78.29    67.44   79.84    85.27    79.84   96.12   112.40   120.16   92.25   138.76
S&P FOODS INDEX                     161.88   168.93  181.99   207.27   215.83  242.12   258.65   260.49  229.17   262.02
NASDAQ                              186.04   195.18  184.61   218.45   255.40  239.53   116.80   120.18  108.80   140.33
                       
The above stock  performance  graph is required  by  regulations  adopted by the Securities and Exchange Commission.
</TABLE>

<PAGE>

STOCK OWNERSHIP FILINGS

Under the securities laws of the United States, the Company's directors, certain
of its officers,  and any persons holding more than ten percent of the Company's
Common  Stock are required to report their  ownership  of the  Company's  Common
Stock  and  any  changes  in  that  ownership  to the  Securities  and  Exchange
Commission.  Specific due dates for these reports have been  established and the
Company is  required  to report in this proxy  statement  any failure to file by
these dates during 1998. All of these filing  requirements were satisfied by its
directors and officers and, to the Company's  knowledge and belief,  ten percent
holders.

                               VOTING INFORMATION
                               ------------------
Consistent  with state law and under the  Company's  By-laws,  a majority of the
shares  entitled  to be  cast on a  particular  matter,  present  in  person  or
represented by proxy,  constitutes a quorum as to such matter. Persons appointed
by the  Company to act as Judges of Election  for the  Meeting  will count votes
cast by proxy or in person at the Annual Meeting.

The two nominees for election as Directors at the Annual Meeting who receive the
greatest  number of votes  properly cast for the election of Directors  shall be
elected  Directors.  A  majority  of the votes  properly  cast on the  matter is
necessary to approve any other  matter  which comes  before the Annual  Meeting,
except where law or the Company's  Articles of  Incorporation or By-laws require
otherwise.

The Judges of Election will count the total number of votes cast "for"  approval
of proposals,  other than the election of Directors, for purposes of determining
whether sufficient affirmative votes have been cast. The Judges of Election will
count  shares  represented  by proxies  that  withhold  authority  to vote for a
nominee  for  election  as a Director or that  reflect  abstentions  and "broker
non-votes"  (i.e.,  shares  represented at the Annual Meeting held by brokers or
nominees as to which (i) instructions have not been received from the beneficial
owners or persons  entitled to vote and (ii) the broker or nominee does not have
the discretionary  voting power on a particular  matter) only as shares that are
present and  entitled  to vote on the matter for  purposes  of  determining  the
presence of a quorum, but neither abstentions nor broker non-votes will have any
effect on the outcome of voting on the matter.

                                  MISCELLANEOUS
                                  -------------
Each of the  Compensation  Committee  Report on Executive  Compensation  and the
Stock  Performance  Graph shall not be deemed  incorporated  by reference by any
general statement  incorporating  this proxy statement into any filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except to
the extent that the Company later specifically  incorporates this information by
reference, and shall not otherwise be deemed filed under such Acts.

<PAGE>


             STOCKHOLDER PROPOSALS FOR THE YEAR 2000 ANNUAL MEETING
             ------------------------------------------------------
All  stockholder  proposals  intended to be submitted at the Company's Year 2000
Annual  Meeting  must be received by the  Secretary  of the Company on or before
January 14, 2000 in order to be considered for inclusion in the Company's  proxy
materials for the Year 2000 Annual Meeting.

Pursuant  to the  Company's  By-law  requiring  advance  notice  for  additional
nominations for director or for any proposals by stockholders  for  presentation
at the Year 2000 Annual  Meeting,  the persons named as proxies in the Year 2000
form of Proxy will be entitled to vote in their  discretion  on all such matters
that are not received by the Company by April 10, 2000.

                                     GENERAL
                                     -------
The proxy confers  discretionary  authority with respect to any other  business,
which may come before the Annual Meeting of  Shareholders,  including  rules for
the conduct of the Meeting.  The Board of Directors  knows of no other matter to
be presented at the Meeting.  It is the intention of the person named as proxies
to vote the shares to which the proxies relate  according to their best judgment
if any matters not included in the Proxy  Statement do properly  come before the
Meeting, unless the contrary is indicated.

In addition to the solicitation of proxies by mail,  management and employees of
the  Company  may also  assist  in  soliciting  proxies  in  person  or by mail,
telecopy,  telephone  and  personal  interviews  for which they will  receive no
additional  compensation.  The  Company  will also  reimburse  brokers and other
persons for their  reasonable  charges and  expenses  in  forwarding  soliciting
materials to their principals or other beneficial owners of capital stock of Ben
& Jerry's.

You are  encouraged  to exercise  your right to vote by marking the  appropriate
boxes and dating and signing the  enclosed  proxy card.  It is not  necessary to
mark any box if you wish to vote in accordance with the  recommendations  of the
Board of  Directors.  The proxy card may be returned in the  enclosed  envelope,
which is postage-paid if mailed in the United States.  A prompt response will be
helpful and your cooperation is appreciated.



By order of the Board of Directors,



Frances G. Rathke, Secretary


South Burlington, Vermont

May 7, 1999



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