BEN & JERRYS HOMEMADE INC
10-K, 1999-03-26
ICE CREAM & FROZEN DESSERTS
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                                                         FORM 10-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

               [X]ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF

                       THE SECURITIES EXCHANGE ACT OF 1934

                   For the fiscal year ended December 26, 1998

     [  ]TRANSITION  REPORT  PURSUANT  TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

           For the transition period from ____________ to ____________

                         Commission File Number 0-13544

                          BEN & JERRY'S HOMEMADE, INC.

             (Exact name of registrant as specified in its charter)

Vermont                                      03-0267543
(State of incorporation)                    (I.R.S. Employer Identification No.)

30 Community Drive
South Burlington, Vermont                    05403-6828
(Address of principal executive offices)     (Zip Code)

Registrant's telephone number, including area code:  802/846-1500

Securities registered pursuant to Section 12 (b) of the Act:  None

Securities registered pursuant to Section 12 (g) of the Act:
                 Class A Common Stock, $.033 par value per share
                 Class B Common Stock, $.033 par value per share
                 Class A Common Stock Purchase Right
                 Class B Common Stock Purchase Right

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes__X___ No __ ___

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of  Regulation  S-K  (225.405)  is not  contained  herein,  and  will not be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information  statements  incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K.

                                 Yes__X___  No __ ___

The  aggregate  market value of the  Company's  Class A and Class B Common Stock
held  by   non-affiliates   was   approximately   $130,577,185   and  $4,886,336
respectively, at March 5, 1999.

At March 5, 1999,  6,250,209  shares of the  Company's  Class A Common Stock and
818,951 shares of the Company's Class B Common Stock were outstanding.

Page 1 of 146 pages.  Exhibit Index appears on page 30.

<PAGE>

                          BEN & JERRY'S HOMEMADE, INC.

                          1998 FORM 10-K ANNUAL REPORT

                                Table of Contents

                                                                            PAGE

Item 1.   Business............................................................1

Item 2.   Properties.........................................................11

          Legal Proceedings..................................................12

Item 4.   Submission of Matters to Vote of Security Holders..................12

Item 5.   Market for Registrant's Common Equity and Related Stockholder
          Matters ...........................................................12

Item 6.   Selected Financial Data............................................13

Item 7.   Management's Discussion and Analysis of Financial Condition
          and Results of Operations..........................................14

Item 7A.   Market Risk........................................................22

Item 8.   Financial Statements and Supplementary Data........................22

Item 9.   Changes in and Disagreements with Accountants on Accounting and
          Financial Disclosure...............................................22

Item 10.  Directors and Executive Officers of the Company....................22

Item 11.  Executive Compensation.............................................25

Item 12.  Security Ownership of Certain Beneficial Owners and Management.....26
Item 13.  Certain Relationships and Related Transactions.....................28

Item 14.  Exhibits, Financial Statements, Financial Statement Schedules, and
          Reports on Form 8-K................................................31

<PAGE>

ITEM 1.   BUSINESS

INTRODUCTION

Ben & Jerry's  Homemade,  Inc.  ("Ben & Jerry's" or the  "Company") is a leading
manufacturer of super premium ice cream,  frozen yogurt and sorbet in unique and
regular flavors.  The Company also manufactures ice cream novelty products.  The
Company is committed to using milk and cream that have not been treated with the
synthetic hormone,  rBGH. The Company uses natural  ingredients in its products.
The Company  embraces a philosophy  that manifests  itself in these  attributes:
being  real  and  "down  to  earth,"  being   humorous  and  having  fun,  being
non-traditional  and  alternative  and,  at times,  being  activists  around our
progressive values.

The Company's  products are currently  distributed  throughout the United States
primarily through  independent  distributors.  However,  the Company's marketing
resources are  concentrated on certain "target  markets"  including New England,
New York, the Mid-Atlantic region,  Florida,  Texas, the West Coast and selected
other major markets, including the Midwest (defined for this purpose as Chicago,
Illinois,  Minnesota,  Wisconsin  and  Michigan)  and  Denver  areas.  In  1998,
approximately 80% of the sales of the Company's packaged pints were attributable
to these target  markets.  The Company's  products are also available in certain
"non-target" markets in the United States, the United Kingdom,  France,  Israel,
Canada,  The  Netherlands,  Belgium,  Japan and,  commencing  in 1999,  Peru and
Lebanon.  The Company currently markets flavors of its ice cream,  frozen yogurt
and sorbet in packaged pints, for sale primarily in supermarkets,  other grocery
stores,  convenience stores and other retail food outlets and in bulk, primarily
to restaurants and Ben & Jerry's franchised "scoop shops."

The Company began active operations in May 1978, when Jerry Greenfield,  now the
Company's Chairperson, and Ben Cohen, now the Company's Vice Chairperson, opened
a retail store in a renovated gas station in  Burlington,  Vermont.  The Company
believes  that it has  maintained a  reputation  for  producing  gourmet-quality
natural  ice  cream  and  frozen  desserts,   and  for  sponsoring  or  creating
light-hearted  promotions  that  foster  an  image  as an  independent  socially
conscious Vermont company.

The Board of  Directors  of the  Company  has since  1988  formalized  its basic
business  philosophy  by adopting a  three-part  "mission  statement"  for Ben &
Jerry's.  The statement  includes a "product  mission," to make,  distribute and
sell the finest  quality  all-natural  ice cream";  an  "economic  mission,"  to
"operate  the  Company  on a sound  financial  basis...increasing  value for our
shareholders  and creating career  opportunities  and financial  rewards for our
employees";  and a "social  mission,"  to  "operate  the  Company  in a way that
actively  recognizes  the central role that  business  plays in the structure of
society by initiating  innovative ways to improve the quality of life of a broad
community:  local,  national and international.  Underlying the mission of Ben &
Jerry's is the  determination  to seek new and creative ways of  addressing  all
three parts, while holding a deep respect for individuals inside and outside the
Company  and for the  communities  of which they are a part."  Since  1988,  the
Company's  Annual Report to Stockholders  has contained a "social report" on the
Company's  performance  during the year. The Company's social mission has always
been about more than  philanthropy,  product donations and community  relations.
Ben & Jerry's has strived to integrate into its day to day business  decisions a
concern for the community and to seek ways to lead with its progressive values.

The  Company  makes cash  contributions  equal to 7.5% of its pretax  profits to
philanthropy through The Ben & Jerry's Foundation (the "Foundation"),  Community
Action Teams, which are employee led groups from each of its five Vermont sites,

<PAGE>

and through corporate grants.  Excluded from the 7.5% are contributions out of a
portion of the proceeds of incidental operations, not directly relating to Ben &
Jerry's core business of the  manufacturing  and selling of Ben & Jerry's frozen
desserts, such as a portion of the admission fees for plant tours, and excluding
corporate sponsorships that have as one of their purposes the furtherance of Ben
&  Jerry's  marketing  goals.  For  1998,  the 7.5%  amounted  to  approximately
$792,600.  The amount of the Company's cash contribution is subject to review by
the Board of Directors  from time to time in light of the Company's  cash needs,
its  operating  results,  existing  conditions in the industry and other factors
deemed relevant by the Board. See "The Ben & Jerry's Foundation."

In some  instances  where the Company pays  royalties  for the licensed use of a
flavor  name,  the  licensor  donates  all or a portion  of these  royalties  to
charitable  organizations.  For example,  in 1997,  the Company  launched  Phish
Food(TM) ice cream and during 1998 paid the Vermont-based band Phish $200,482 in
royalties.  The band  established  the Water  Wheel  Foundation  to support  the
protection and preservation of Lake Champlain.

Ben & Jerry's  maintains a special tie to the Vermont  community in which it has
its  origins.  The  Company  donates  product  to public  events  and  community
celebrations  in the Vermont area. As already noted,  Community  Action Teams at
each site  make  grants  in  Vermont.  Also,  the  Company,  acting as an agent,
transfers funds to charitable  organizations throughout Vermont derived from the
sale of product to participating Vermont retail grocers.

Ben & Jerry's has,  through the years,  taken actions intended to strengthen the
Company's  ability to remain an  independent  Vermont-based  company  focused on
carrying out its three part  corporate  mission.  Ben & Jerry's  believes  these
actions are in the best interests of the Company,  its stockholders,  employees,
suppliers,  customers and the Vermont community.  See "anti-Takeover  Effects of
Class B Common Stock,  Class A Preferred  Stock,  Classified Board of Directors,
Vermont Legislation and Shareholders' Rights Plans."

In 1991,  the Company  decided to pay not less than a certain  minimum price for
its dairy  ingredients  other than yogurt cultures,  to bring the price up to an
amount based upon the average price for dairy products in certain prior periods.
This  commitment  is part of an effort to foster  the  supply of  Vermont  dairy
products  and  thereby  also seek to maintain  the  long-term  viability  of the
Company's  source of supply of its  principal  dairy  ingredients,  against  the
marketplace background of a continuing trend of decreasing family dairy farms in
Vermont.

In early 1994, the Company's agreement with the St. Albans Cooperative  Creamery
was amended to include,  as a condition for payment of the premium, an assurance
from the St. Albans  Cooperative  Creamery that the milk and cream  purchased by
the  Company  will not come from cows that have been  treated  with  Recombinant
Bovine Growth Hormone ("rBGH"), a synthetic growth hormone approved by the FDA.

In December  1997,  the St.  Albans  Cooperative  Creamery's  board of directors
approved  a motion to allow for  controlled  use of rBGH by a limited  amount of
member  farms  beginning  July 1,  1998.  The Co-op has  assured us that it will
continue to provide Ben & Jerry's  with a rBGH-free  dairy  supply.  The Company
will  continue to offer a premium to the Co-op for member  farms that do not use
rBGH.

In 1992, the Company became a signatory to the CERES  Principles  adopted by the
Community  for  Environmentally  Responsible  Economies.  The  CERES  Principles
establish an environmental ethic with criteria by which investors and others can
assess  the  environmental  performance  of  companies.  Ben & Jerry's is also a
member of Businesses for Social Responsibility, Inc. ("BSR"), an organization in

<PAGE>

San Francisco,  California,  which promotes a concept of business  profitability
that includes  environmental  responsibility and social equity. Ben & Jerry's is
also a member of the Social  Venture  Network and Vermont  Businesses for Social
Responsibility.

THE SUPER PREMIUM ICE CREAM, FROZEN YOGURT AND SORBET MARKET

The packaged ice cream industry includes economy, regular, premium, premium plus
and super premium products.  Super premium ice cream is generally  characterized
by a greater  richness  and density  than other kinds of ice cream.  This higher
quality ice cream generally costs more than other kinds and is usually  marketed
by emphasizing quality,  flavor selection,  texture and brand image. Other types
of ice cream are largely marketed on the basis of price.

Super premium ice cream,  super premium frozen yogurt and, more recently,  super
premium sorbet have become an important part of the frozen dessert industry.  In
response to the demand for lower fat, lower  cholesterol  products,  the Company
introduced  its own super  premium  low fat frozen  yogurt in 1992.  In February
1996, the Company introduced lactose-free and cholesterol-free  sorbet. In 1997,
Ben & Jerry's  introduced  a new line of low fat ice cream.  In 1998 the Company
introduced nine new flavors and two new novelty products.

Based on  information  provided by Information  Resources,  Inc., a software and
marketing  information services company ("IRI"), the Company believes that total
annual U.S. sales in  supermarkets  at retail prices  (defined as grocery stores
with annual revenues of at least $2 million) of super premium ice cream,  frozen
yogurt and sorbet were  approximately  $446 million in 1998  compared with about
$428 million in 1997. All of the information in this paragraph is taken from IRI
data.

BEN & JERRY'S SUPER PREMIUM ICE CREAM, FROZEN YOGURT AND SORBET

Ben &  Jerry's  ice  cream has a high  level of  butterfat  and low level of air
incorporation  ("overrun")  during the freezing  process.  The  approximate  fat
content is 15%  (excluding  add-ins).  The  approximate  overrun  is 20%.  These
physical  attributes give the ice cream the rich taste and dense, creamy texture
that characterizes super premium ice creams. The fat content of the ice cream is
derived  primarily  from the butterfat in the cream,  and  secondarily  from egg
yolks. The ice cream mix consists of cream, beet sugar, non-fat milk solids, egg
yolks and natural stabilizers.

Ben & Jerry's frozen yogurt is a high quality  frozen yogurt with  approximately
2% fat (excluding  add-ins) and  approximately  30% overrun.  The fat content of
frozen  yogurt  comes  from the cream used in the base mix.  All  frozen  yogurt
products are sweetened with beet sugar and corn syrup. The Company uses cultured
yogurt in the  manufacturing  of our frozen yogurt dessert  products,  purchased
from yogurt manufacturers who use Vermont dairy ingredients.

Ben & Jerry's  fruit  sorbets  are fat free frozen  desserts  with an overrun of
approximately  20%. The chocolate sorbet is a low fat product with approximately
2% fat (from cocoa and chocolate  liquor).  All sorbets are sweetened  with beet
sugar and corn syrup.  The water used to manufacture  sorbet is Vermont Pure(TM)
Spring Water.

In 1997 and 1998, Ben & Jerry's  introduced a line of low fat ice cream flavors.
These low fat ice creams offer high quality,  all natural  ingredients with less
than three grams of fat and 40% overrun. The product line offers exciting flavor
combinations,  chunks of candy,  and  swirls of  variegates  with  extraordinary
flavor.

In  1999,  the  Company  introduced  a new  line  of  frozen  smoothies.  Frozen
Smoothies(TM)  is a four  item  line of  innovative  healthy  treats  that  take
smoothies from the juice bar to the freezer.

<PAGE>

All Ben & Jerry's frozen  desserts are made of the finest  quality  ingredients.
Its ingredients  contain no preservatives or artificial  components  (except the
flavoring component in one of the candies that the Company purchases).  To date,
the Company has not  experienced  any difficulty in obtaining the dairy products
used to make its frozen desserts. The various flavorings, add-ins and variegates
are readily available from multiple suppliers throughout the country.

All the Company's  plants include  mix-batching  facilities,  which allows Ben &
Jerry's  to  manufacture  its own  dessert  mixes.  Ben & Jerry's  designed  and
modified special machinery to mix large chunks of cookies,  candies,  fruits and
nuts  into our  frozen  desserts.  The  Company  has also  designed  proprietary
processes for swirling variegates (dessert sauces) into its finished products.

The Company also makes ice cream  novelty  products,  including a variety of ice
cream bars such as Cherry Garcia(R),  Cookie Dough,  Phish Stick(TM),  Dilbert's
World(TM)-Totally Nuts(TM) and S'mores(TM) Bars.

In 1997,  the  Company  entered  into a license  agreement  with Paul Newman and
Newman's  Own(TM) to  manufacture  and  market a line of premium  plus ice cream
products  under the brand name  "Newman's  Own." These  products  are  currently
manufactured at the Company's facilities in Vermont.

Ben & Jerry's other license agreements include licenses from the estate of Jerry
Garcia,  formerly of the Grateful Dead rock group, with respect to the Company's
Cherry Garcia(R)  flavor;  political  cartoonist Gary Trudeau and Andrews McMeel
Universal with respect to the Company's Doonesberry(R) flavor of the sorbet line
of  products;  Wavy Gravy for the flavor Wavy Gravy;  with Phish  Merchandising,
Inc. with respect to Phish Food(TM),  and Phish Stick(TM),  a flavor launched in
February  of 1997;  and  from  United  Feature  Syndicate,  Inc.  for use of the
trademark Dilbert for the flavor Dilbert's World(TM)-Totally Nuts(TM) introduced
in 1998.

Manufacturing

The Company manufactures Ben & Jerry's super premium ice cream and frozen yogurt
pints at its Waterbury, Vermont plant. The Company's Springfield,  Vermont plant
is used for the production of ice cream novelties, ice cream, frozen yogurt, low
fat ice cream and sorbet packaged in bulk, pints,  quarts and half gallons.  The
Company  manufactures  Ben & Jerry's super premium ice cream,  frozen yogurt and
sorbet in packaged pints and single serve containers at its St. Albans,  Vermont
plant. The Company  generally  operates its plants two shifts a day, five or six
days per week, depending upon demand requirements.

Markets and Customers

The Company markets packaged pints, quarts,  single-serve containers and novelty
products  primarily  through  supermarkets,  other grocery  stores,  convenience
stores and other  retail food  outlets.  The Company  markets ice cream,  frozen
yogurt and sorbet in 2 1/2-gallon bulk containers  primarily through  franchised
(and 6 Company-owned) Ben & Jerry's "scoop shops",  through restaurants and food
service accounts (i.e. stadiums, airports, cafeterias, hotels, etc.).

Ben  &  Jerry's   products  are  distributed   through   independent  ice  cream
distributors;  with some exceptions,  only one distributor is appointed for each
territory  for  supermarkets.  In  most  areas,  sub-distributors  are  used  to
distribute  to  the  smaller   classes  of  trade.   Company  trucks  and  other
distributors distribute products that are sold in Vermont and upstate New York.

In late August 1998 - January 1999, Ben & Jerry's  redesigned  its  distribution
network to create more  Company  control over sales and more  efficiency  in the

<PAGE>

distribution  of its products.  Under the redesign,  Ben & Jerry's will increase
direct  sales calls by its own sales force (as  distinguished  from calls by the
distributors' sales forces) to all grocery and chain convenience stores and will
have a  network  where no  distributor  of Ben &  Jerry's  products  will have a
majority  percentage  of the  Company's  distribution.  Under  the  distribution
network  redesign  which  will  commence  in  April-May  1999  and will be fully
effective September 1, 1999, The Pillsbury Company ("Pillsbury") will distribute
Ben & Jerry's  products  in  specified  territories;  the  balance  of  domestic
deliveries  will be  distributed  primarily  by Dreyer's  Grand Ice Cream,  Inc.
("Dreyer's"),  with  Dreyer's  handling a smaller  volume (than before) of Ben &
Jerry's  distribution  in  other  specified  territories,  and in part by  other
independent  regional   distributors,   most  of  whom  are  already  acting  as
distributors for Ben & Jerry's.  The Company  presently  expects that, under the
redesign,  no  single  distributor  would  handle  over  40%  of  Ben &  Jerry's
distribution,  as compared with Dreyer's distribution  activities accounting for
approximately 57% of the Company's net sales in 1998 and 1997.

Pursuant to the  distribution  network  redesign  Ben & Jerry's  entered into an
agreement  with  Pillsbury  which,  as  amended in January  1999,  provides  for
distribution on a non-exclusive basis by Pillsbury,  the parent of Haagen-Daz, a
major competitor of Ben & Jerry's products in various areas of the United States
on September 1, 1999,  including  certain areas commencing April - May 1999. The
agreement with  Pillsbury may not be terminated  (except for cause) by Pillsbury
or Ben & Jerry's until an effective date in the year 2003. The agreement further
provides  that Ben &  Jerry's  may  earlier  terminate  without  cause by making
certain specified payments and it contains additional provisions relating to any
termination   upon  a  change  in   control   of  either   party.   The  use  of
sub-distributors by Pillsbury is limited under the Agreement.

In January 1999, the Company concluded a new distribution  agreement,  also on a
non-exclusive  basis,  with  Dreyer's,  effective  for  distribution  commencing
September 1, 1999.  This agreement  pertains to a smaller  geographic  area than
that which is covered under the present  distribution  agreement and is on terms
and  conditions  different  in some  respects  from those  applicable  under the
present  distribution  agreement.  The terms as to the  prices  received  by the
Company from Dreyer's  purchases of the Company's ice cream products are in line
with the new Agreement the Company entered into with Pillsbury, and are expected
to be more favorable to the Company.

The new  agreement  with  Dreyer's may be terminated by either party on not less
than six  months'  notice  except  that no such  notice may be given  during the
months of October - March in any year.  The  present  agreement  gives  Dreyer's
certain  territorial  exclusivity,  limits the sale by Dreyer's  of  competitive
products  (Dreyer's  brands and certain brands of other ice cream  competitors),
and contains  provisions for payment by the  terminated  party in the event of a
change in control of the terminated party, the present agreement,  as amended in
January 1999,  will remain in place until  distribution  under the new agreement
with Dreyer's  becomes  effective as to certain  territories in April - May 1999
and as to most of the territories on September 1, 1999.

The  litigation  filed  by  Dreyer's  against  the  Company  in  September  1998
challenging  the  effective  date of the  Company's  August 31,  1998  notice of
termination  of the present  agreement with Dreyer's was resolved by stipulation
of dismissal,  with prejudice, of that litigation,  and without any payments, in
connection  with the January  1999  amendment of the present  agreement  and the
signing of the new agreement with Dreyer's.

While the Company  believes that its  relationships  with Dreyer's and its other
distributors  generally have been satisfactory and that these relationships have
been  instrumental  in  the  Company's  growth,   the  Company  has,  at  times,
experienced difficulties in maintaining these relationships to its satisfaction.
The Company believes that the recent distribution  network redesign will give it

<PAGE>

more control over the Company's distribution. However, due to the consolidations
in the  distribution  arena,  available  distribution  alternatives are limited.
Accordingly, there can be no assurance that such difficulties with distributors,
which may be related to actions by the  Company's  distributors,  which  include
competitors of the Company in the  marketplace (or their  controlling  persons),
will not have a material adverse effect on the Company's  business.  Loss of one
or more of the Company's principal distributors or termination of one or more of
the related distribution  agreements could have a material adverse effect on the
Company's business.

In early 1998 Dreyer's  made  overtures to Ben Cohen and Jerry  Greenfield,  the
Company's co-founders,  to obtain their support for an offer that Dreyer's would
make to acquire the Company.  These  overtures were rejected by the  co-founders
who stated: "As stockholders, each of us has always been firmly committed to the
view that Ben & Jerry's  Homemade,  Inc.  should remain an  independent  company
headquartered  in Vermont,  in a position to carry out its three-part  corporate
mission.  Accordingly,  neither  of us will  agree  to  support  or vote for the
transaction  with  Dreyer's."  The  new  agreement  with  Dreyer's   contains  a
standstill provision whereby Dreyer's has agreed, subject to certain exceptions,
not to acquire or seek to acquire Ben & Jerry's or stock in Ben & Jerry's.

Marketing

Ben  &  Jerry's  marketing  is  characterized  by a  strategic  discipline  that
continues to build brand equity,  a solid  reputation for the Company,  and most
importantly, profitable customer relationships.

Ben  &  Jerry's  marketing  strategies  remain  consistent  with  the  Company's
three-part   mission.   Building  on  Ben  &  Jerry's   significant  brand  name
recognition,  the Company  continues  to  emphasize  the high  quality,  natural
ingredients  in its products while  highlighting  its  non-traditional  image in
innovative packaging, sales materials, promotional and radio campaigns.

Ben & Jerry's  continues to facilitate brand awareness by focusing its marketing
efforts on  communicating  the Company's  unique business  approaches via Public
Relations Campaigns designed to generate unpaid newspaper,  magazine,  radio and
TV news coverage. Company founders, Ben Cohen and Jerry Greenfield,  continue to
make personal appearances on TV, radio and at select marketing events covered by
the print and broadcast media.

The media played a  significant  role in the  introduction  of the Company's new
products in 1998.  Ben & Jerry's April Fool's Day promotion for it's new flavor,
Dilbert's  World(TM) Totally Nuts(TM)  successfully  garnered media exposure and
generated significant consumer interest in the flavor.

Additional  media  opportunities  in 1998  include  placement  of the  Company's
products in popular sitcoms and exclusive national sponsorship of the film, "Man
With A Plan," starring Fred Tuttle - the first independently produced movie from
Vermont ever distributed by the Public Broadcasting Service.

1998  marked  the  implementation  of a new  package  design  for Ben &  Jerry's
flavors.  The package was restyled to  communicate  the quality of Ben & Jerry's
products and make them easier to shop, while retaining a sense of fun and humor.

Ben & Jerry's  conducts  guided tours of its facility in  Waterbury,  Vermont to
approximately  300,000  visitors  annually,  making it the single  most  popular
tourist attraction in the State.

Company-sponsored  annual events include the "One World, One Heart" Festival and
the Ben & Jerry's  Folk  Festival in Newport,  Rhode  Island.  These  events are

<PAGE>

accompanied  by ice cream  sampling  and  social  activism,  promoting  customer
loyalty and support for the Company's future product introductions.

Franchise shops are an integral part of the Company's marketing effort and their
activity on the local level contributes to the Company's three-part mission. The
Company's 1998  reintroduction  of the Ben & Jerry's Scoop Truck program in five
key markets  provided an  opportunity  to distribute  new product  samples while
supporting customer interaction.

Franchise Program

As of December 26, 1998,  there were 147 North American  Franchise and Satellite
scoop shops  compared to 135 Franchise and Satellite  scoop shops as of December
27, 1997. In addition to our traditional Franchise and Satellite locations,  the
Company  has five  PartnerShop(R)  Franchises  and 19  Featuring  Franchises.  A
PartnerShop(R)  Franchise  is a  franchise  scoop  shop,  which is  awarded to a
not-for-profit  organization.  A Featuring  Franchise  is a business  that has a
scoop shop within its  location,  much like a store within a store.  These scoop
stations are often found in  airports,  stadiums,  college  campuses and similar
venues.  In the beginning of 1999, the Company began offering another  franchise
concept, Scoop Station Franchise.  These locations will be located in businesses
and will be serviced from a pre-fabricated  unit with a small product  offering.
At year-end,  there were six  company-owned  scoop  shops:  three in Vermont and
three new  locations  in Paris,  France.  Internationally,  there are nine Ben &
Jerry's  franchised  scoop  shops  in  Israel;  four  in  Canada;  four  in  the
Netherlands; and one in Lima, Peru.

New scoop shops are opened under existing  Development  Agreements and under new
Single Store Agreements.  Development Agreements require a franchisee to develop
a particular number of units annually according to the terms of their Agreement.
PartnerShop(R)   franchises   are   arrangements   that  permit   not-for-profit
organizations to own franchised scoop shops that serve as an employment resource
and potentially a source of revenue for the  not-for-profit  groups. The Company
waives the normal  franchisee fee of $30,000.  In addition the Company  provides
expertise in the start-up and operation of the PartnerShop(R).

The Company has assorted franchise concepts that include  traditional shops in a
variety of settings, five PartnerShop(R)  Featuring Franchises and Scoop Station
Franchises.  Franchise  Agreements  generally  have initial terms of five to ten
years and renewal terms. Ben & Jerry's  franchise scoop shops sell Ben & Jerry's
ice cream,  frozen  yogurt,  sorbet,  private  label hot fudge,  baked goods and
toppings. The menu items also include coffee,  beverages,  fruit smoothies,  ice
cream cakes,  novelties and gift items.  The Scoop Station is a limited  concept
with a smaller menu offering at a reduced term.

International

The Company  regularly  investigates the  possibilities of entering new markets.
Ben & Jerry's ice cream  products  are now  distributed  internationally  in the
United Kingdom and Israel and are available in parts of Japan, Ireland,  France,
Canada, the Netherlands, Belgium, Peru and Lebanon.

In 1992, the Company  repurchased the Canadian rights to Ben & Jerry's  products
that it had  previously  licensed in 1987.  In May 1998,  the  Company  signed a
non-exclusive  licensing agreement with Delicious Alternative Desserts,  LTD, to
manufacture,  sell and distribute Ben & Jerry's  products  through the wholesale
distribution  channels in Canada for royalty payments based upon a percentage of
the licensee's  sales.  This agreement is for a five-year  period with a renewal
option. In connection with this agreement, the Company received 4,000,000 Common

<PAGE>

Shares of Delicious Alternative Desserts, LTD. which represents approximately 8%
of total issued  outstanding  common  shares on a fully diluted  basis,  and the
right to designate one director.

In 1987, the Company granted an exclusive  license to manufacture and sell Ben &
Jerry's ice cream in Israel,  and in March 1999,  the Company made an investment
in the Israeli licensee, which gave the Company a 60% ownership interest.

In 1997, the Company signed an Importation  and Marketing  Agreement with one of
the largest food retailers in Japan for sale through  Japanese  retail stores of
Ben & Jerry's  products  manufactured in Vermont in a special size.  Following a
test market, the product was launched in 1998.

Competition

The super  premium  ice  cream,  frozen  yogurt and  sorbet  business  is highly
competitive,  with the  distinction  between the super premium  category and the
"adjoining"  premium and premium plus  categories  less marked than in the past.
The  Company's  principal  competitor  is The  Haagen-Daz  Company,  Inc.  Other
significant frozen dessert competitors are Dannon,  Columbo,  Healthy Choice and
Starbucks (distributed by Dreyer's). Haagen-Daz, an industry leader in the super
premium ice cream market,  is owned by The Pillsbury  Company,  which in turn is
owned by Diageo (previously known as Grand Metropolitan PLC), a British food and
liquor  conglomerate.  Diageo is a large,  diversified  company  with  resources
significantly greater than the Company's, and Haagen-Daz has a significant share
of the markets that the Company has entered in recent years. Haagen-Daz has also
entered  substantially  more foreign markets than the Company (including certain
markets in Europe and the Pacific Rim). Haagen-Daz and certain other competitors
also market flavors using pieces of cookies and candies as ingredients.  As part
of  Ben &  Jerry's  distribution  network  redesign,  Pillsbury  will  become  a
principal distributor for the Company's products.

In the ice cream novelty segment,  the Company competes with several  well-known
brands,  including Haagen-Daz and Dove Bars, manufactured by a division of Mars,
Inc.  Both of these other brands have  achieved far larger shares of the novelty
market than the Company.

During  1998,  the premium  category  again  experienced  increased  promotional
activity driven by the national  competition  between  Dreyer's Grand Ice Cream,
Inc., a principal  distributor for the Company, and Breyer's Ice Cream (owned by
Unilever,  a large  international  food  company).  In accordance  with Dreyer's
strategic  plan to  accelerate  the  sales of  their  branded  premium  products
Dreyer's has increased its consumer marketing efforts and continued expansion of
its distribution system into additional U.S. markets. In addition,  Dreyer's has
two premium plus products sold under the Starbucks and Portofino  brands.  There
are a number of other super premium  brands,  including  some regional ice cream
companies and some new entries. Increased competition and the increased consumer
demand for new lower fat,  lower  cholesterol  products  like low fat or non-fat
frozen yogurt,  low fat ice cream and sorbet,  combined with limited shelf space
within  supermarkets,  may have,  in general,  made market  entry harder and has
already  forced  some  brands out of some  markets.  The  ability  to  introduce
innovative  new  flavors  and low fat  offerings  on a periodic  basis is also a
significant  competitive  factor.  The Company  expects  strong  competition  to
continue,  including price/promotional  competition and competition for adequate
distribution  and limited  shelf  space  within the frozen  dessert  category in
supermarkets and other food retail outlets.

Seasonality

The ice cream,  frozen yogurt and frozen dessert industry generally  experiences
the highest  volume during the spring and summer months and the lowest volume in
the winter months.

<PAGE>

Regulation

The Company is subject to regulation by various governmental agencies, including
the United  States Food and Drug  Administration  and the Vermont  Department of
Agriculture.  It must also  obtain  licenses  from  certain  states  where Ben &
Jerry's products are sold. The criteria for labeling low fat/low cholesterol and
other  health-oriented  foods was revised in 1994 and in some  respects was made
more  stringent  by the FDA.  The  Company,  like  other  companies  in the food
industry,  made changes in its labeling in response to these  regulations and is
in compliance. The Company cannot predict the impact of possible further changes
that it may be required to make in response to  legislation,  rules or inquiries
made from time to time by governmental agencies. FDA regulations may, in certain
instances,  affect the ability of the  Company,  as well as others in the frozen
desserts industry, to develop and market new products. Nevertheless, the Company
does not believe these legislative and administrative rules and regulations will
have a significant impact on its operations.

In connection with the operation of all its plants, the Company must comply with
the Federal  and  Vermont  environmental  laws and  regulations  relating to air
quality,  waste  management,  and other  related land use  matters.  The Company
maintains wastewater  discharge permits for all of its manufacturing  locations.
All the plants pre-treat production effluent prior to discharge to the municipal
treatment  facility.  The Company  believes that it is in compliance with all of
the required operational permits relating to environmental regulations.

Trademarks

The marks Ben & Jerry's, Ben and Jerry's Portrait,  Chubby Hubby, Chunky Monkey,
Cool Britannia,  Dastardly Mash, Hunka Hunka Burnin' Fudge, New York Super Fudge
Chunk,  One World One Heart,  PartnerShop,  Peace Pop and  Vermont's  Finest are
registered trademarks of the Company.

Cherry Garcia(R),  Phish Food(TM),  Wavy Gravy,  Doonesberry(R),  Heath(R),  and
Dilbert's  World(TM) are Ben & Jerry's proprietary flavor names and are licensed
to the Company.

Employees

At December 26, 1998,  Ben & Jerry's  employed 751 people  including  full-time,
part-time and temporary  employees.  This  represents a 2% increase from the 736
people employed by the Company at December 27, 1997.

During 1998, a union  organizing  effort took place at the Company's St. Albans,
Vermont plant within the Maintenance  Department.  Nineteen  hourly  maintenance
employees,  by a majority vote,  agreed to be  represented by the  International
Brotherhood of Electrical  Workers (IBEW).  The Company is currently in contract
negotiations with IBEW.

The Ben & Jerry's Foundation

In 1985,  Ben Cohen,  co-founder  of the Company,  contributed  a portion of the
equity of the Company which he then owned to The Ben & Jerry's Foundation, Inc.,
a charitable  organization under Section 501(c)(3) of the Internal Revenue Code,
in order to enable the Foundation to sell such equity in 1985 and invest the net
proceeds  (approximately  $598,000) in  income-producing  securities to generate
funds for  future  charitable  grants.  The  Foundation,  with its  employee-led
grant-making  committee,   under  supervision  of  the  Foundation's  directors,
provides the  principal  means for carrying out the  Company's  charitable  cash
giving policy across the nation.  The Foundation  continues to target its grants
to small grassroots social change organizations.

<PAGE>

In October 1985,  pursuant to stockholder  authorization,  the Company issued to
the Foundation all of the 900 authorized  shares of Class A Preferred Stock. The
Class A Preferred Stock gives the Foundation a special class voting right to act
with respect to certain mergers and other Business  Combinations  (as defined in
the  Company's  charter).  The  issuance  of  Preferred  Stock was  designed  to
perpetuate the relationship between the Foundation and the Company and to assist
the Company in its determination to remain an independent business headquartered
in Vermont.

Anti-Takeover  Effects  of  Class  B  Common  Stock,  Class A  Preferred  Stock,
Classified Board of Directors, Vermont Legislation and Shareholder Rights Plans.

The holders of Class A Common Stock are entitled to one vote for each share held
on all matters  voted on by  stockholders,  including the election of directors.
The  holders of Class B Common  Stock are  entitled  to ten votes for each share
held in the election of directors and on all other  matters.  The Class B Common
Stock is generally  nontransferable  as such, and there is no trading market for
the Class B Common Stock.  The Class B Common Stock is freely  convertible  into
Class A Common Stock on a share-for-share basis and transferable  thereafter.  A
stockholder  who does not wish to  complete  the prior  conversion  process  may
effect a sale by simply  delivering the  certificate  for such shares of Class B
Common  Stock to a broker,  properly  endorsed.  The broker may then present the
certificate to the Company's  transfer agent which, if the transfer is otherwise
in good  order,  will issue to the  purchaser  a  certificate  for the number of
shares of Class A Common Stock thereby sold.

The  Company has been  advised  that Mr.  Jerry  Greenfield  (Chairperson  and a
director of the Company), Mr. Ben Cohen  (Vice-Chairperson and a director of the
Company)  and Mr. Jeff  Furman (a  director  and  formerly a  consultant  to the
Company) (collectively, the "Principal Stockholders") presently intend to retain
substantial  numbers  of  shares  of  Class  B  Common  Stock.  As a  result  of
conversions by "public" stockholders of Class B Common Stock, in order to enable
their  sales  of  such  securities,  the  Class  B  Common  Stock  is  now  held
disproportionately   by  Company  insiders,   including  the  above-named  three
directors who are  Principal  Stockholders.  See "Security  Ownership of Certain
Beneficial  Owners and  Management." As of March 5, 1999,  these three principal
individual  stockholders  held shares  representing  46% of the aggregate voting
power in  elections  of  directors  and  various  other  matters  and 17% of the
aggregate common equity  outstanding,  permitting  them, as a practical  matter,
generally to decide elections of directors and various other questions submitted
to a vote of the Company's  stockholders even though they might sell substantial
portions of their Class A Common Stock.

The  Board  of  Directors,  without  further  stockholder  approval,  may  issue
additional  authorized but unissued shares of Class B Common Stock in the future
and sell shares of Class B Common Stock held in the Company's treasury. In 1985,
Ben Cohen, one of the Company's co-founders, contributed a portion of the equity
in the Company,  which he then owned, to the Ben & Jerry's Foundation,  Inc. The
current  directors  of the  Foundation,  Messrs.  Greenfield  and Furman and Ms.
Bankowski are also directors of the Company.  The Class A Preferred  Stock gives
the  Foundation a class  voting  right to act with  respect to certain  Business
Combinations  (as defined in the  Company's  charter).  The 1985 issuance of the
Class A Preferred Stock to the Foundation  effectively  limits the voting rights
that holders of the Class A Common Stock and Class B Common Stock, the owners of
virtually all of the equity in the Company, would otherwise have with respect to
Business  Combinations  (as defined).  This may have the effect of limiting such
common stockholders participation in certain transactions such as mergers, other
Business  Combinations  (as  defined)  and  tender  offers,  whether or not such
transactions might be favored by such common stockholders.

<PAGE>

At the 1997 Annual Meeting the shareholders approved amendments to the Company's
Articles of Association to (a) classify the Board into three classes,  as nearly
as equal as possible,  so that each director (after a transitional  period) will
serve for three years,  with one class of directors being elected each year; (b)
provide that directors may be removed only for cause and with the approval of at
least  two-thirds  of the votes  cast on the  matter  by all of the  outstanding
shares  of  capital  stock of the  Company  entitled  to vote  generally  in the
election of  directors;  (c)  provide  that any  vacancy  resulting  from such a
removal may be filled by  two-thirds of the  directors  then in office;  and (d)
increase the  stockholder  vote  required to alter,  amend,  repeal or adopt any
provision inconsistent with these amendments approved by stockholders in 1997 to
at least  two-thirds  of the votes cast on the matter by all of the  outstanding
shares  of  capital  stock of the  Company  entitled  to vote  generally  in the
elections of directors, voting together.

Also, in April, 1998 the Legislature of the State of Vermont amended a provision
of the Vermont  Business  Corporation  Act to provide  that the  directors  of a
Vermont  corporation  may also consider,  in determining  whether an acquisition
offer or other matter is in the best interests of the corporation, the interests
of the corporation's employees,  suppliers, creditors and customers, the economy
of the state in which the  corporation is located and including the  possibility
that the best  interests  of the  corporation  may be  served  by the  continued
independence of the corporation.  Also, in August,  1998,  following approval by
its Board of Directors,  the Company put in place two Shareholder  Rights Plans,
one  pertaining  to the Class A Common Stock and one  pertaining  to the Class B
Common  Stock.  These Plans are intended to protect  stockholders  by compelling
someone  seeking to acquire the Company to negotiate with the Company's Board of
Directors in order to protect  stockholders  from unfair takeover tactics and to
assist in the maximization of stockholder  value.  These Rights Plans, which are
common  for public  companies  in the  United  States,  may also be deemed to be
"anti-takeover"  provisions  in that the Board of Directors  believes that these
Plans will make it difficult for a third party to acquire control of the Company
on terms which are unfair or unfavorable to the stockholders.

The Class B Common Stock,  the Class A Preferred  Stock, the Classified Board of
Directors and the Shareholder  Rights Plans may be deemed to be  "anti-takeover"
provisions  in that the  Board of  Directors  believes  the  existence  of these
securities and the 1997  amendments to the Articles of Association  will make it
difficult  for a third party to acquire  control of the Company on terms opposed
by the holders of the Class B Common  Stock,  including  primarily the Principal
Stockholders  and the Foundation,  or for incumbent  management and the Board of
Directors to be removed. See also "Risk Factors" in Item 7 of this Report.

The Company believes that these  provisions of the Articles of Association,  the
amendment to the Vermont  Business  Corporation Act and the  Shareholder  Rights
Plans,  reduce  the  possibility  that a third  party  could  effect  a  change,
including a tender offer or a sudden or surprise  change in the  composition  of
the Company's Board of Directors, without the support of the incumbent Board and
accordingly  that adoption of these items  strengthened Ben & Jerry's ability to
remain  an  independent,  Vermont-based  company  focused  on  carrying  out its
three-part  corporate  mission,  which  Ben &  Jerry's  believes  is in the best
interest of the Company, its stockholders,  employees,  suppliers, customers and
the Vermont community.

ITEM 2.   PROPERTIES

The Company  owns three  production  facilities.  Ben & Jerry's owns a 42.5 acre
site in  Waterbury,  Vermont  on which it  operates a 46,000  square-foot  plant
producing  ice cream and frozen  yogurt in packaged  pints.  The Company  owns a
12-acre site in Springfield,  Vermont on which it operates a 48,000  square-foot

<PAGE>

production  facility.  The  Springfield  plant is used for the production of ice
cream novelties,  bulk ice cream and frozen yogurt,  and at times packaged pints
and quarts.

The  Company's  property,  plant and equipment at its  production  facilities in
Waterbury  are  subject to  various  liens  securing a portion of the  Company's
long-term debt.

The Company  owns a 42-acre site in St.  Albans,  Vermont on which it operates a
92,000 square foot manufacturing facility.

In 1991,  the Company  entered into a  twenty-five  year lease with an option to
purchase  17.1  acres  of land in  Rockingham,  Vermont  on  which  the  Company
constructed and operates a 45,000 square-foot central distribution facility.

In  February  1996,  the Company  entered  into a ten year lease  agreement  for
approximately  69,000  square-feet  of  office  and  warehousing  space in South
Burlington,  Vermont where the Company's  executive  offices and  administrative
departments are located.

The Company also leases space for its retail ice cream parlors in Burlington and
Montpelier,  Vermont and Paris,  France, and its corporate offices in the United
Kingdom,  France and Japan. The Company owns three single-family  houses,  which
are situated on land adjacent to its manufacturing facility in Waterbury.

The Company  believes that all of its facilities are well maintained and in good
repair.

ITEM 3.  LEGAL PROCEEDINGS

The Company is subject to certain  litigation and claims in the ordinary  course
of  business  which  management  believes  are  not  material  to the  Company's
business.

ITEM 4.  SUBMISSION OF MATTERS TO VOTE OF SECURITY HOLDERS

No matters were  submitted to a vote of security  holders of the Company  during
the fourth quarter of 1998.

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

The  Company's  Class A Common  Stock is traded on the  NASDAQ  National  Market
System under the symbol  BJICA.  The  following  table sets forth for the period
December 29, 1996 through  March 5, 1999,  the high and low closing sales prices
of the Company's Class A Common Stock for the periods indicated.

                                                   High               Low
1997
        First Quarter                       $      14 3/8       $     10 7/8
        Second Quarter                             14 1/2             11
        Third Quarter                              14 1/2             12
        Fourth Quarter                             18 3/4             12 1/4
1998
        First Quarter                       $      19           $     14
        Second Quarter                             21 1/8             17
        Third Quarter                              19 7/8             13 1/16
        Fourth Quarter                             23 7/8             14 7/8
1999
        First Quarter through March 5, 1999 $      24 5/16      $     21 3/8

<PAGE>

The Class B Common Stock is generally  non-transferable  and there is no trading
market for the Class B Common Stock. However, the Class B Common Stock is freely
convertible  into  Class  A  Common  Stock  on  a  share-for-share   basis,  and
transferable  thereafter.  A stockholder who does not wish to complete the prior
conversion  process may effect a sale by simply  delivering the  certificate for
such shares of Class B Stock to a broker, properly endorsed. The broker may then
present the  certificate to the Company's  transfer agent which, if the transfer
is otherwise in good order,  will issue to the purchaser a  certificate  for the
number of shares of Class A Common Stock thereby sold.

As of March 5, 1999 there were 10,202 holders of record of the Company's Class A
Common Stock and 2,025 holders of record of the Company's Class B Common Stock.

Item 6.   Selected Financial Data

The following table contains  selected  financial  information for the Company's
fiscal years 1994 through 1998.

Summary of Operations (In thousands except per share data)

<TABLE>
<CAPTION>
                                                                                    Fiscal Year
                                                   1998         1997         1996        1995       1994
                                                ---------    ---------    ---------    ---------    ------
<S>                                                              <C>          <C>          <C>          <C>
Net sales                                       $209,203   $ 174,206    $ 167,155    $ 155,333    $ 148,802
Cost of sales                                    136,225     114,284      115,212      109,125      109,760
Gross profit                                      72,978      59,922       51,943       46,208       39,042
Selling, general & administrative expenses        63,895      53,520       45,531       36,362       36,253
Asset write-down(1)                                                                                   6,799
Other income (expense) - net                         693        (118)         (77)        (441)         228
Income before income taxes                         9,776       6,284        6,335        9,405       (3,762)
Income taxes                                       3,534       2,388        2,409        3,457       (1,893)
Net income                                         6,242       3,896        3,926        5,948       (1,869)
Net income (loss) per share -diluted           $    0.84   $    0.53    $    0.54    $    0.82       $(0.26)
Shares outstanding -diluted                        7,463       7,334        7,230        7,222        7,148

Balance Sheet Data:
                                                                         Fiscal Year
                                                  1998         1997         1996         1995      1994
                                                ---------    ---------    ---------    ---------    ------
Working capital                                 $ 48,381   $  51,412    $  50,055    $  51,023    $  37,456
Total assets                                     149,501     146,471      136,665      131,074      120,296
Long-term debt and capital lease obligations      20,491      25,676       31,087       31,977       32,419
Stockholders' equity(2)                           90,908      86,919       82,685       78,531       72,502
</TABLE>

1 Write-down of assets - In 1994, the Company  replaced  certain of the software
and equipment  installed at the plant in St Albans,  Vermont.  The loss from the
write-down  of  the  related  assets   included  a  portion  of  the  previously
capitalized interest and project management costs.

2 No cash  dividends  have been  declared  or paid by the Company on its capital
stock since the Company's organization. The Company intends to reinvest earnings
for use in its business and to finance future growth. Accordingly,  the Board of
Directors  does not anticipate  declaring any cash dividends in the  foreseeable
future.

<PAGE>


Item 7. Management's  Discussion and Analysis of Financial Condition and Results
        of Operations

Results of Operations

The following table shows certain items as a percentage of net sales,  which are
included in the Company's Statement of Operations.
<TABLE>
<CAPTION>

                                                                                           Annual Increase (Decrease)
                                             Percentage of Net Sales                   1998           1997            1996
                                                   Fiscal Year                       Compared       Compared        Compared
                                        1998           1997          1996            To 1997         To 1996        To 1995
                                        ----           ----          ----            -------         -------        -------
<S>                                     <C>            <C>           <C>               <C>              <C>            <C> 
Net sales                               100.0%         100.0%        100.0%            20.1%            4.2%           7.6%
Cost of sales                            65.1           65.6          68.9             19.2            (0.8)           5.6
                                        -----         ------        ------           ------            -----           ---
Gross profit                             34.9           34.4          31.1             21.8            15.4           12.4
Selling, general and
administrative expense                   30.5           30.7          27.2             19.4            17.5           25.2
Other income(expense)                     0.3           (0.1)          0.1            687.3            53.2          (82.5)
                                        -----         -------        -----            -----            ----          ------
Income before income       taxes
                                          4.7            3.6           3.8             55.6            (0.8)         (32.6)
Income taxes                              1.7            1.4           1.5             48.0            (0.9)         (30.3)
                                        -----          -----         -----            -----            -----         ------
Net income                                3.0%           2.2%          2.3%            60.2%           (0.8)%        (34.0)%
                                        =====          =====         =====            ======           ======        ======
</TABLE>


Net Sales

Net sales in 1998  increased  20.1% to $209  million  from $174 million in 1997.
Domestic  pint  volume  increased  10%  compared  to 1997,  which was  primarily
attributable  to the Company's  original line of products.  This volume increase
was combined with a price increase of 3% on pints sold to distributors that went
into effect in July 1998.  Unit volume of 2 1/2 gallon bulk  container  products
increased  17%  compared to the same period in 1997.  Also  contributing  to the
increase  in sales for 1998 was the launch of the  Company's  new  single  serve
products in Japan and the  introduction of a new line of premium plus ice cream,
Newman's  Own(TM) All Natural Ice Cream,  manufactured  and sold under a license
agreement with Paul Newman and Newman's Own(TM).

Packaged sales  (primarily  pints)  represented  approximately  81% of total net
sales in 1998,  84% of total  net  sales in 1997 and 85% of total  net  sales in
1996. Net sales of 2 1/2 gallon bulk containers represented  approximately 8% of
total net sales in 1998 and 1997 and 7% of total net sales in 1996. Net sales of
novelties  accounted for  approximately  9% of total net sales in 1998 and 6% of
total net sales in 1997 and 1996.  Net sales from the  Company's  retail  stores
represented 2% of total net sales in 1998, 1997 and 1996.

International  sales were $17.4,  $7.6, and $6.9 million in 1998, 1997 and 1996,
respectively,  which  represents  8% of net sales in 1998,  4% in 1997 and 4% in
1996. The increase in 1998 was primarily due to the introduction of single serve
products in Japan and higher sales to Canada.

Net  sales in 1997  increased  4% to $174  million  from  $167  million  in 1996
primarily due to price  increases of  approximately  3% for pints that went into
effect in August 1996 and April 1997.  Pint volume  increased  0.7%  compared to
1996. Net sales of 2 1/2 gallon bulk containers had a modest increase in 1997.

<PAGE>

Cost of Sales

Cost of sales in 1998 increased  approximately  $22 million or 19% over the same
period in 1997 and overall gross profit as a percentage  of net sales  increased
from 34.4% in 1997 to 34.9% in 1998.  The slightly  higher  gross profit  margin
primarily  resulted from increases in selling  prices  effective in January 1998
and July 1998, better plant  utilization due to higher production  volumes and a
decrease in reserves for potential  product  obsolescence,  partially  offset by
substantial increases in dairy commodity costs.

The Company experienced  significant  increases in dairy prices in 1998 compared
to 1997 levels.  In response to higher dairy costs, the Company  instituted a 3%
price  increase  effective  in July 1998 for its  packaged  pint  products and a
combined 10% price  increase for its 2 1/2 gallon bulk  containers  effective in
January 1998 and July 1998 to offset these  increased  costs. If dairy commodity
prices begin to rise again to higher levels, there is the possibility that these
costs will not be passed on to customers,  which will  negatively  impact future
gross profit margins. See Risk Factors in Item 7.

In 1997,  cost of sales decreased  approximately  $900,000 or 0.8% over 1996 and
overall gross profit as a percentage of net sales  increased  from 31.1% in 1996
to 34.4% in 1997.  The higher gross profit as a percentage  of net sales in 1997
was a result of higher selling prices  instituted in August 1996 and April 1997,
improved operating  efficiencies and decreases in certain raw material commodity
prices.  The Company  experienced a modest  decrease in dairy  commodity  prices
during 1997 compared to 1996.  Dairy costs started to increase in the summer and
fall of 1996 and  continued  into the first half of 1997.  In response to higher
dairy commodity costs, the Company  instituted a price increase of approximately
3% for its packaged pint products  effective April 1997.  Though dairy commodity
prices were lower in the third  quarter of 1997 as  compared  to the  comparable
quarter in the prior  year,  they began to  escalate  in the latter  half of the
fourth quarter.

Selling, General and Administrative Expenses

Selling,  general and  administrative  expenses  increased 19% to $64 million in
1998 from $54  million in 1997 and  decreased  slightly as a  percentage  of net
sales to 30.5% in 1998 from 30.7% in 1997. The $10 million  increase in expenses
is attributable to increased sales and marketing  expenses to support the launch
of a new line of premium  plus ice cream under the name of Newman's  Own(TM) All
Natural  Ice  Cream  ,  increased   international  costs,   increases  in  radio
advertising, in-store programs to drive product trial and brand awareness, scoop
truck marketing and the rollout of the new pint package design.

Selling,  general and  administrative  expenses  increased 17% to $54 million in
1997 from $46  million in 1996 and  increased  as a  percentage  of net sales to
30.7% in 1997 from 27.2% in 1996.  This increase  primarily  reflects  increased
marketing  and sales  expenses  and  includes  national  radio  advertising  and
increased trade promotions to support the Company's brand both  domestically and
in Europe.

Other Income (Expense)

Interest income increased from $1.9 million in 1997 to $2.2 million in 1998. The
increase  in  interest  income  was  due  to  higher  average  invested  balance
throughout 1998. Interest expense in 1998 decreased $104,000 in 1998 as compared
to 1997 due to the $5 million Senior Notes principal installment payment.  Other
income  (expense)  increased  in 1998 from other  expense of $118,000 in 1997 to
other  income of $693,000 in 1998.  This is primarily  due to  increased  losses
associated  with foreign  currency  exchange in comparison to 1997 combined with
income received from the Company's cost basis investment.

<PAGE>

Interest income increased from $1.7 million in 1996 to $1.9 million in 1997. The
increase  in  interest  income  was due to a  higher  average  invested  balance
throughout 1997. Interest expense in 1997 remained level with 1996. Other income
(expense)  decreased  in 1997 from other income of $243,000 in the prior year to
other  expense of  $64,000  in 1997.  This is  primarily  due to the  receipt of
insurance settlement proceeds.

Income Taxes

The  Company's  effective  income tax rate in 1998  decreased to 36% from 38% in
1997 and 1996.  The  decrease  was a result of lower state  income  taxes,  more
tax-exempt  interest  income,  and  the  overall  geographic  mix  of  earnings.
Management expects 1999's effective income tax rate to decrease to approximately
35% based upon the expected geographic mix of earnings.

Net Income

Net income for 1998 increased to $6.2 million  compared to $3.9 million in 1997.
Net income as a percentage  of net sales was 2.9% in 1998 as compared to 2.2% in
1997 and 2.3% in 1996.

Seasonality

The Company typically experiences more demand for its products during the summer
than during the winter.

Inflation

Inflation has not had a material effect on the Company's  business to date, with
the exception of dairy raw material commodity costs. See the Risk Factors below.
Management  believes  that the effects of  inflation  and  changing  prices were
successfully  managed in 1998,  with both margins and earnings  being  protected
through  a  combination  of  pricing  adjustments,  cost  control  programs  and
productivity gains.

Liquidity and Capital Resources

As of December 26, 1998 the Company had $47.2 million of cash, cash  equivalents
and marketable  securities ($25.1 million of cash and cash equivalents and $22.1
million of marketable securities),  a $570,000 decrease since December 27, 1997.
Net cash provided by operations in 1998 was $16.1 million of which approximately
$8.8  million  was used for net  additions  to  property,  plant and  equipment,
primarily for improvements at the Company's manufacturing facilities,  the build
out of three Company owned scoop shops in France and fit-up costs for a chain of
cinemas  in the United  Kingdom.  In  addition,  $3.1  million  cash was used to
repurchase  shares of the  Company's  Class A Common  Stock and $5.3 million was
used to pay down debt and capital leases.

From December 27, 1997 to December 26, 1998  inventories and the sum of accounts
payable  and  accrued  expenses  have  increased  $2  million  and  $5  million,
respectively.  These increases reflect the growth in the Company's  business and
increased sales and marketing expenses.

The Company anticipates capital expenditures in 1999 of approximately $9 million
plus $1 million for its  acquisition  of 60% of its  licensee  in Israel  during
1999. Most of these projected capital  expenditures relate to equipment upgrades
and  enhancements  at  the  Company's  manufacturing  facilities,  research  and
development  equipment,   computer  related  expenditures  and  corporate  space
expansion.

During the year ended  December  26,  1998 the  Company  repurchased  a total of
166,500  shares of the  Company's  Class A Common Stock for  approximately  $3.1
million.  Pursuant to the  repurchase  program  announced  May 8, 1997,  122,500
shares were  purchased for use in connection  with stock option awards under the

<PAGE>

1995  Equity   Incentive  Plan.  These   transactions,   together  with  earlier
repurchases  of 77,500  shares in 1997,  complete the  repurchase of the 200,000
shares authorized under this program. An additional 44,000 shares were purchased
through December 26, 1998 for approximately  $733,000 under a repurchase program
announced in September 1998  authorizing  the Company to purchase  shares of the
Company's Class A Common Stock up to an aggregate cost of $5 million for use for
general corporate purposes. Subsequent to December 26, 1998 and through March 5,
1999 the Company  repurchased an additional 68,000 shares under this program for
approximately $1.5 million.

The Company's short and long-term debt at December 26, 1998 includes $25 million
aggregate  principal  amount of Senior Notes issued in 1993 and 1994.  The first
principal  payment of $5 million was paid in September 1998 and the remainder of
principal is payable in annual installments through 2003.

The Company has  available two  $10,000,000  unsecured  working  capital line of
credit agreements with two banks. Interest on borrowings under the agreements is
set at the banks' base rate or at LIBOR plus a margin based on a  pre-determined
formula.  No amounts were  borrowed  under these or any bank  agreements  during
1998. The working capital line of credit agreements expire December 23, 2001.

Management believes that internally  generated funds, cash, cash equivalents and
marketable  securities and equipment lease financing and/or borrowings under the
Company's  two  unsecured  bank  lines  of  credit  will  be  adequate  to  meet
anticipated operating and capital requirements.

Year 2000 Readiness Disclosure

Background of Year 2000 Issues.  The "Year 2000" issue is the result of computer
systems  and  software  programs  using two rather  than four digits to define a
year.  As a result,  computer  systems  that have date  sensitive  software  may
recognize a date using "00" as the year 1900  rather than the year 2000.  Unless
remedied, the Year 2000 issue could result in system failures,  miscalculations,
and the inability to process necessary  transactions or engage in similar normal
business  activities.  In addition to computer  systems and software,  equipment
using embedded chips, such as manufacturing and telephone equipment,  could also
be at risk.

State of Readiness.  The Company has developed,  and is implementing a Year 2000
plan to address Year 2000 issues.  The plan focuses on the following three broad
categories:  (a) information  technology systems;  (b) manufacturing  facilities
including  embedded  technology;  and (c) external  noncompliance  by customers,
distributors, suppliers and other business partners.

The Company has substantially completed the inventory and assessment of the core
software  applications and hardware  infrastructure.  The Company has identified
and is in various  stages of  remediating  software  and  hardware  deficiencies
caused by the Year 2000 issue. The financial, human resources, manufacturing and
distribution  systems are currently  being  repaired;  testing and validation of
these systems are  scheduled  during the second  quarter of 1999.  The Company's
networking equipment is not compliant and is scheduled to undergo renovation and
testing during the second quarter of 1999 as well.

While  the  Company  is  continuing  detailed  assessment  of its  manufacturing
facilities and embedded chip technology, it has not identified any problems thus
far that would have a material impact upon operations.  The assessment phase for
the  manufacturing  facilities is expected to be completed in April 1999. At the

<PAGE>

same time, the Company is testing and remediating certain equipment and software
systems known to have possible Year 2000 issues and is expected to complete this
phase during the second quarter of 1999.

A critical step in this project is the  coordination of Year 2000 readiness with
third parties.  The Company is  communicating  with its  significant  suppliers,
distributors  and  customers  to  determine  the extent to which the  Company is
vulnerable  if the third  parties fail to resolve  their Year 2000  issues.  The
Company  will  continue  to assess  and work with all of its major  partners  to
understand the associated risks and plan for contingencies.

Risks Related to Year 2000 Issues.  The Company presently believes that the Year
2000 issue will not pose significant  operational problems and that the internal
Year 2000  issues  will be  resolved  in a timely  manner.  However,  the future
compliance  of Year 2000  processing  within the Company is  dependent  upon key
personnel,  vendor software,  vendor  equipment and components.  In the unlikely
event that no further  progress is made on the Company's year 2000 project,  the
Company may be unable to  manufacture  or ship  product,  invoice  customers  or
collect  payments.  As a result,  Year 2000 issues could have a material adverse
impact on the Company's  operations and its financial results.  In addition,  if
systems operated by third parties  (including  municipalities  or utilities) are
not Year 2000 compliant,  this could also have a material  adverse affect on the
Company.

Costs to Address Year 2000 Issues.  The Company  does not  separately  track the
internal  costs  incurred for the Year 2000  project,  which are  primarily  the
related payroll costs for its information  systems ("IS") group. There have been
no  incremental  payroll  costs  related  to  the  Year  2000  project,  however
non-critical  IS projects have been deferred due to  concentration  on Year 2000
efforts.  The delay of these projects is not expected to have a material  impact
on the operations of the Company.

The external costs for software; hardware, equipment and services related to the
Year 2000 project are expected to be  approximately  $1.2  million.  The Company
will  expense  the  costs of  modifying  existing  systems  and  capitalize  the
replacement cost of software or equipment that is not Year 2000 compliant. There
can be no  guarantee,  however,  that the  systems of other  entities  which the
Company  relies upon will be  converted on a timely basis or that any failure to
convert by another  entity  would not have an  adverse  effect on the  Company's
systems and operations.

Contingency  Plans.  Due to the  general  uncertainty  inherent in the Year 2000
problem,  including  uncertainty regarding the Year 2000 readiness of suppliers,
distributors  and other  manufacturers,  the Company is  developing  contingency
plans. This process includes, among others, developing backup procedures in case
of systems  failures,  identifying  alternative  production plans and developing
alternative plans to engage in business activities with customers,  distributors
and suppliers that are not experiencing Year 2000 problems.

The above forward looking  statements with regard to the timing and overall cost
estimates  of the  Company's  efforts to address the Year 2000 problem are based
upon the  Company's  experience  thus far in this  effort.  Should  the  Company
encounter  unforeseen  difficulties  either  in  the  continuing  review  of its
internal  systems,  the ultimate  remediation,  or the responses of its business
partners,  the actual  results  could vary  significantly  from the estimates in
these forward-looking statements.

Forward-Looking Statements

This  section,  as well as other  portions of this  document,  includes  certain
forward-looking  statements about the Company's business,  new products,  sales,
dairy prices,  other  expenditures  and cost savings,  Year 2000 program  costs,

<PAGE>

effective tax rate, operating and capital requirements and refinancing. Any such
statements  are subject to risks that could cause the actual results or needs to
vary materially. These risks are discussed below.

Risk Factors

Dependence on Independent Ice Cream Distributors.  Historically, the Company has
been dependent on maintaining satisfactory relationships with Dreyer's Grand Ice
Cream, Inc.  ("Dreyer's") and the other independent ice cream  distributors that
have acted as the Company's  exclusive or master  distributor  in their assigned
territories. In 1998, Dreyer's distributed significantly more than a majority of
the  sales  of  Ben  &  Jerry's   products.   While  the  Company  believes  its
relationships  with  Dreyer's  and its other  distributors  generally  have been
satisfactory and have been instrumental in the Company's growth, the Company has
at  times  experienced  difficulty  in  maintaining  such  relationships  to its
satisfaction.  In addition,  in early 1998 Dreyer's made  overtures to Ben Cohen
and Jerry Greenfield, the Company's co-founders,  to obtain their support for an
offer that Dreyer's would make to acquire the Company.  The co-founders rejected
these overtures.

In August 1998 - January 1999, the Company redesigned its distribution  network,
entering into a distribution  agreement with The Pillsbury Company ("Pillsbury")
and a new agreement with Dreyer's.  These  arrangements take effect September 1,
1999, except for certain territories,  which are effective, in April - May 1999.
The Company believes the terms of the new arrangements will, on balance, be more
favorable  to its Company  and  expects  that,  under the  distribution  network
redesign, no one distributor will account for more than 40% of the Company's net
sales.  However,  both Pillsbury,  through its Haagen-Daz unit, and Dreyer's are
competitors of the Company.

Since available distribution alternatives are limited, there can be no assurance
that  difficulties  in maintaining  satisfactory  relationships  with Pillsbury,
Dreyer's and its other  distributors,  some of which are also competitors of the
Company, will not have a material adverse effect on the Company's business. (See
"Business-Markets and Customers")

Growth in Sales and Earnings.  In 1998, net sales of the Company increased 20.1%
to $209 million from $174 million in 1997. Pint volume  increased 10.2% compared
to 1997. The super premium ice cream, frozen yogurt and sorbet industry category
sales  increased 4% in 1998 as compared to 1997.  Given these  overall  domestic
super premium industry trends, the successful introduction of innovative flavors
on a periodic  basis has become  increasingly  important  to sales growth by the
Company.  Accordingly,  the  future  degree of market  acceptance  of any of the
Company's new products,  which will be accompanied  by  significant  promotional
expenditures,  is likely to have an important  impact on the Company's  1999 and
future financial results. See "Management's Discussion and Analysis of Financial
Conditions and Results of Operations."

Competitive  Environment.  The super  premium  frozen  dessert  market is highly
competitive with the distinctions  between the super premium  category,  and the
"adjoining" premium and premium plus categories less marked than in the past. As
noted  above,  the ability to  successfully  introduce  innovative  flavors on a
periodic basis that are accepted by the marketplace is a significant competitive
factor. In addition, the Company's principal competitors are large,  diversified
companies with resources significantly greater than the Company's,  two of which
are  distributors  for the Company.  The Company  expects strong  competition to
continue,  including  competition for adequate  distribution and competition for
the limited  shelf space for the frozen  dessert  category in  supermarkets  and
other retail food outlets.  See "Business  Competition"  and "Business The Super
Premium Frozen Dessert Market."

<PAGE>

Increased Cost of Raw Materials.  Management  believes that the general trend of
increased dairy ingredient  commodity costs may continue and it is possible that
at some  future  date both gross  margins  and  earnings  may not be  adequately
protected by pricing adjustments, cost control programs and productivity gains.

Reliance  on a Limited  Number of Key  Personnel.  The success of the Company is
significantly  dependent  on the  services  of Perry Odak,  the Chief  Executive
Officer,  and a limited number of executive  managers working under Mr. Odak, as
well as certain  continued  services of Jerry  Greenfield the Chairperson of the
Board and  co-founder  of the  Company;  and Ben  Cohen,  Vice  Chairperson  and
co-founder  of the Company.  Loss of the services of any of these  persons could
have a material  adverse  effect on the Company's  business.  See "Directors and
Executive Officers of the Company."

The  Company's  Social  Mission.  The  Company's  basic  business  philosophy is
embodied in a three-part "mission  statement," which includes a "social mission"
to "operate the Company in a way that actively  recognizes the central role that
business  plays in the  structure of society by  initiating  innovative  ways to
improve  the  quality  of  life  of  a  broad  community:  local,  national  and
international.  Underlying the mission of Ben & Jerry's is the  determination to
seek new and creative ways of addressing  all three parts,  while holding a deep
respect for  individuals  inside and outside the Company and for the communities
of which they are a part."  The  Company  believes  that  implementation  of its
social mission,  which is being more integrated into the Company's business, has
been beneficial to the Company's overall financial  performance.  However, it is
possible  that at some  future  date the amount of the  Company's  energies  and
resources  devoted  to its  social  mission  could  have some  material  adverse
financial effect. See "Business-Introduction" and "Business-Marketing."

International.  Total  international net sales  represented  approximately 8% of
total consolidated net sales in 1998. The Company's  principal  competitors have
substantial  market  shares in various  countries  outside  the  United  States,
principally  Europe and Japan. The Company sells product in Japan,  Canada,  the
United Kingdom, Ireland, France, the Netherlands, Belgium and will start selling
in Peru and Lebanon in 1999. In 1987, the Company  granted an exclusive  license
to manufacture and sell Ben & Jerry's products in Israel.  In February 1999, the
Company made an investment  commitment in the Israeli  licensee,  which gave the
Company a 60% ownership  interest.  In May 1998,  the Company signed a Licensing
Agreement with Delicious  Alternative  Desserts,  LTD. to manufacture,  sell and
distribute Ben & Jerry's products through the wholesale distribution channels in
Canada.  The Company is investigating  the possibility of further  international
expansion.  However,  there  can  be no  assurance  that  the  Company  will  be
successful  in  entering  (directly  or  indirectly  through  licensing),  on  a
long-term profitable basis, such international markets as it selects.

Control of the Company.  The Company has two classes of common stock - the Class
A Common  Stock,  entitled to one vote per share,  and the Class B Common  Stock
(authorized in 1987), entitled,  except to the extent otherwise provided by law,
to ten  votes  per  share.  Ben  Cohen,  Jerry  Greenfield  and  Jeffrey  Furman
(collectively the "Principal  Stockholders") hold shares representing 46% of the
aggregate  voting  power  in  elections  for  directors,  permitting  them  as a
practical  matter to elect all  members of the Board of  Directors  and  thereby
effectively  control the  business,  policies  and  management  of the  Company.
Because of their  significant  holdings of Class B Common  Stock,  the Principal
Stockholders may continue to exercise this control even if they sell substantial
portions of their  Class A Common  Stock.  See  "Security  Ownership  of Certain
Beneficial Owners and Management."

<PAGE>

In addition, the Company issued all of the authorized Class A Preferred Stock to
the Foundation in 1985. All current directors of the Foundation are directors of
the  Company.  The Class A Preferred  Stock gives the  Foundation a class voting
right to act with respect to certain  Business  Combinations  (as defined in the
Company's  charter) and  significantly  limits the voting rights that holders of
the Class A Common Stock and Class B Common  Stock,  the owners of virtually all
of the equity in the Company, would otherwise have with respect to such Business
Combinations. See "Business The Ben & Jerry's Foundation."

Also, in April, 1998 the Legislature of the State of Vermont amended a provision
of the Vermont  Business  Corporation  Act to provide  that the  directors  of a
Vermont  corporation  may also consider,  in determining  whether an acquisition
offer or other matter is in the best interests of the corporation, the interests
of the corporation's employees,  suppliers, creditors and customers, the economy
of the state in which the  corporation is located and including the  possibility
that the best  interests  of the  corporation  may be  served  by the  continued
independence of the corporation. Also in August, 1998, following approval by its
Board of Directors,  the Company put in place two Shareholder  Rights Plans, one
pertaining to the Class A Common Stock and one  pertaining to the Class B Common
Stock.  These Plans are intended to protect  stockholders by compelling  someone
seeking  to  acquire  the  Company  to  negotiate  with the  Company's  Board of
Directors in order to protect  stockholders  from unfair takeover tactics and to
assist in the maximization of stockholder  value.  These Rights Plans, which are
common  for public  companies  in the  United  States,  may also be deemed to be
"anti-takeover"  provisions  in that the Board of Directors  believes that these
Plans will make it difficult for a third party to acquire control of the Company
on terms which are unfair or unfavorable to the stockholders.

While  the Board of  Directors  believes  that the Class B Common  Stock and the
Class A  Preferred  Stock are  important  elements  in keeping  Ben & Jerry's an
independent, Vermont-based business focused on its three-part corporate mission,
the Class B Common  Stock and the  Class A  Preferred  Stock may be deemed to be
"anti-takeover" provisions in that the Board of Directors believes the existence
of these  securities will make it difficult for a third party to acquire control
of the  Company  on terms  opposed by the  holders of the Class B Common  Stock,
including  primarily  the  Principal  Stockholders,  or The  Foundation,  or for
incumbent management and the Board of Directors to be removed. In addition,  the
1997  amendments to the Company's  Articles of Association to classify the Board
of Directors and to add certain other related provisions; the April 1998 Vermont
Legislative   Amendment  of  the  Vermont  Business   Corporation  Act  and  the
Shareholder  Rights  Plans  put in place in  August,  1998  (see  "Anti-Takeover
Effects of Class B Common Stock,  Class A Common Stock, Class A Preferred Stock,
Classified Board of Directors, Vermont Legislation and Shareholder Rights Plans"
in Item 1) may be deemed to be  "anti-takeover"  provisions in that the Board of
Directors  believes that these amendments and legislation will make it difficult
for a third  party to  acquire  control of the  Company on terms  opposed by the
holders  of  the  Class  B  Common  Stock,  including  primarily  the  Principal
Stockholders  and the Foundation,  or for incumbent  management and the Board of
Directors to be removed.

Item 7A. Market Risk

The  Company  is  exposed to a variety  of market  risks,  including  changes in
interest  rates  affecting the return on its  investments  and foreign  currency
fluctuations.  The  Company's  exposure  to market risk for a change in interest
rates relates primarily to the Company's investment  portfolio.  The Company has
classified  all of its  short-term  and long-term  investments as "available for
sale"  except for  certificates  of  deposits  which are held to  maturity.  The
majority of these  investments  are municipal  bonds and fixed income  preferred

<PAGE>

stock in which the market value  approximates its cost at December 26, 1998. The
Company  does not intend to hold such  investments  to  maturity  if there is an
underlying  change in interest  rates or the Company's  cash flow  requirements.
Certificates of deposits do not expose the consolidated  statement of operations
or balance sheets to fluctuations in interest rates.  The Company's  exposure to
market risk for fluctuations in foreign currency relate primarily to the amounts
due from  subsidiaries.  Exchange  gains and losses  related to amounts due from
subsidiaries have not been material for each of the years presented.

Item 8.   Financial Statements and Supplementary Data

The response to this is in Item 14(a) of this Report.

Item  9.  Changes  in and  Disagreements  with  Accountants  on  Accounting  and
          Financial Disclosure

Not applicable.

Item 10.  Directors and Executive Officers of the Company

Directors and Executive Officers

The directors and executive officers of the Company are as follows:

                                
Name                      Age    Office                   
- -----------------------  ------  -------------------------
Jerry Greenfield          47     Chairperson and Director
Ben Cohen                 47     Vice Chairperson and Director
Perry Odak                53     Chief Executive Officer, President and Director
Elizabeth Bankowski       51     Director and Director of Social Mission
Pierre Ferrari            48     Director
Jeffrey Furman            55     Director
Jennifer Henderson        45     Director
Frederick A. Miller       52     Director
Henry Morgan              73     Director
Lawrence Benders          42     Chief Marketing Officer
Bruce Bowman              46     Senior Director of Operations
Charles Green             44     Senior Director Sales and Distribution
Angelo Pezzani            57     Senior Director of Business Development
Frances Rathke            38     Chief Financial Officer and Secretary

The Board of Directors has an Audit Committee on which Directors Ferrari, Furman
and Morgan  (Chairperson)  serve;  a Compensation  Committee on which  Directors
Miller, Morgan and Henderson,  (Chairperson) serve; a Social Mission/Workculture
Committee  on  which   Directors   Bankowski,   Furman,   Henderson  and  Miller
(Chairperson)  serve; an Executive  Committee on which Directors Cohen,  Miller,
Morgan,  Odak and Ferrari serve;  and a Nominating  Committee on which Directors
Ferrari, Greenfield, Henderson, Odak and Cohen (Chairperson) serve.

Elizabeth  Bankowski has served as Director of Social Mission  Development since
December  1991.  Ms.  Bankowski  has been a director of the Company  since 1990.
Additionally,  Ms.  Bankowski is  Secretary  and a director of The Ben & Jerry's
Foundation, Inc.

Ben  Cohen,  a founder of the  Company,  served as  Chairperson  of the Board of
Directors from February 1989 through  November 1998. Mr. Cohen currently  serves
as Vice  Chairperson  of the Board of  Directors.  From  January 1, 1991 through
January 29, 1995 he was the Chief  Executive  Officer of the Company.  Mr. Cohen

<PAGE>

has been a director of the Company  since 1977.  Mr. Cohen is a director of Blue
Fish Clothing,  Inc.,  Community  Products,  Inc.,  Social  Venture  Network and
GreenPeace International.  In 1997, Community Products Inc. filed for protection
under Chapter 11 of the United States Bankruptcy Code.

Pierre  Ferrari has served as a director of the Company since June 1997. In 1997
Mr. Ferrari became President of Lang International, a marketing consulting firm.
From 1994 to 1997 Mr. Ferrari was the Special Assistant to the President and CEO
of Care, the World's  largest private relief and  development  agency.  Prior to
1994, Mr. Ferrari held various senior level marketing positions at The Coca-Cola
Company.

Jeffrey Furman has served as a director of the Company since 1982. Mr. Furman is
Treasurer  and director of The Ben & Jerry's  Foundation,  Inc.  Currently,  Mr.
Furman is a self-employed consultant. From March 1991 through December 1996, Mr.
Furman was a consultant to the Company.

Jerry  Greenfield,  a  founder  of the  Company,  served  as  director  and Vice
Chairperson  of the Board of Directors  from 1990 to November 1998 at which time
he was elected  Chairperson  of the Board of Directors.  Mr.  Greenfield is also
President and a director of The Ben & Jerry's Foundation, Inc.

Jennifer  Henderson has served as a director of the Company since June 1996. Ms.
Henderson  is  director  of  Training  at the  Center  for  Community  Change in
Washington, DC and President of Strategic Interventions,  Inc., a leadership and
management consulting firm.

Frederick  A. Miller has served as a director of the Company  since 1992.  Since
1985 Mr. Miller has served as President of the Kaleel Jamison  Consulting Group,
Inc., a strategic culture change and management consulting firm.

Henry Morgan has served as a director of the Company  since 1987.  Mr. Morgan is
retired Dean  Emeritus of Boston  University  School of  Management.  Mr. Morgan
serves  on  the  Board  of  Directors  of  Cambridge  Bancorporation,   Southern
Development Bancorporation and Cleveland Development Bancorporation.

Perry D.  Odak has  served  as Chief  Executive  Officer  of the  Company  since
December 31, 1996, as director of the Company  since January 1997,  and as Chief
Executive Officer and President since June 1997. From 1990 to 1996, Mr. Odak was
a principal in Odak, Pezzani & Company,  a private  management  consulting firm.
From 1994 to 1995, Mr. Odak was Chief Executive Officer of Graham Packaging.

Other Key Executives

Lawrence  E.  Benders  joined the  Company in  October  1997 as Chief  Marketing
Officer.  Prior to  joining  the  Company  Mr.  Benders  was Vice  President  of
International  Marketing  at Coors  Brewing  Company.  From 1994  until 1996 Mr.
Benders was a marketing  executive  with Nabisco  Foods  Group.  From 1993 until
1994, Mr. Benders was a Division  Manager for American  Telephone and Telegraph.
Prior to 1993, Mr. Benders was a marketing executive with Johnson & Johnson.

Bruce  Bowman has served as Senior  Director of  Operations  since  August 1995.
Prior to joining the Company Mr. Bowman was Senior Vice  President of Operations
at Tom's Foods, Inc., a food manufacturing company (April 1991 to August 1995).

Richard Doran joined the Company in 1997 as Senior Director of Human  Resources.
From 1987 until  joining the Company Mr. Doran was a management  consultant  and
Vice President for the Kaleel  Jamison  Consulting  Group,  a strategic  culture
change and management consulting firm.

<PAGE>

Charles Green joined the Company in October of 1996 as Senior  Director of Sales
and Distribution. From 1993 to 1996 Mr. Green was General Manager of Dari-Farms,
the distributor of Ben & Jerry's products in the  Massachusetts  and Connecticut
areas. From 1991 to 1993, Mr. Green was Vice President of Sales for HP Hood.

Angelo Pezzani joined the Company in January 1998 as Senior Director of Business
Development. From 1995 to 1996, Mr. Pezzani was Executive Vice President of Sony
Interactive  Entertainment.  From 1989 to 1995,  Mr.  Pezzani was a principal of
Odak, Pezzani & Company, a private management consulting company.

Frances Rathke has served as Chief Financial  Officer,  Chief Accounting Officer
and Secretary of the Company since April 1990.

Item 11.  Executive Compensation

Summary Compensation Table

The  following  table sets forth the cash  compensation  paid by the  Company in
Fiscal Years 1996 - 1998 as well as certain other  compensation paid, awarded or
accrued for those years to the Company's Chief  Executive  Officer and the other
four  highest-paid  executive  officers during the 1998 fiscal year.  Perry Odak
became the Chief Executive Officer on January 1, 1997.

<TABLE>
<CAPTION>

                                       Annual Compensation                Awards          Long-Term Compensation Pay-outs
                                       -------------------               ---------        -------------------------------
                                                               Other                 Securities
                                                               Annual    Restricted  Underlying               All Other
  Name and                                           Bonus     Compen-     Stock      Options/      LTIP     Compensation
 Principal Position              Year     Salary      (1)      sation      Awards       SARS        Pay-outs       (2)
- ------------------------------   ----   --------   ---------   --------   -------   ---------      ---------- ------------
<S>                              <C>         <C>        <C>         <C>       <C>         <C>           <C>         <C>
 Perry D. Odak                   1998   $305,769   $150,000                                                    $ 7,750
 CEO, President and              1997   $300,000   $100,000                           360,000                  $25,000
 Director                        1996   $     --   $     --                                                    $    --

 Bruce Bowman                    1998   $211,692   $ 75,000                                                    $ 6,964
 Senior Director of              1997   $200,000   $ 50,000                            27,000                  $ 4,131
 Operations                      1996   $169,231   $ 20,000                            10,000                  $ 1,099

 Lawrence E. Benders             1998   $229,327   $ 40,000                                                    $    52
 Chief Marketing Officer         1997   $ 38,942   $  5,000                            52,000                  $    --
                                 1996   $     --   $     --                                                    $    --

 Charles Green                   1998   $182,885   $ 75,000                                                    $ 5,755
 Senior Director of              1997   $162,596   $ 40,000                            45,000                  $    --
 Sales & Distribution            1996   $ 24,231   $     --                             5,000                  $    --

 Angelo Pezzani                  1998   $254,808   $ 75,000                            30,000                  $ 4,327
 Senior Director of              1997   $208,332   $     --                            52,000                  $    --
 Business Development            1996   $     --   $     --                                                    $    --


(1)  "Bonus" includes 1998 discretionary distributions under the Company's Management Incentive Program.

(2)  "All Other Compensation" includes Company contributions to 401(k) plans and relocation fees.
</TABLE>

<PAGE>

Option/SAR Grants in Fiscal 1998

<TABLE>
<CAPTION>

                                Percentage
                                 of Total                                    Potential Realizable Value
                               Options/SARS        Exercise or                 at Assumed Annual Rates  
                Options/SARS    Granted to         Base Price    Expiration  of Stock Price Appreciation
  Name            Granted    Employees in 1998    (per share)      Date           for Option Term   
  ----         ------------  -----------------    -----------    ----------  -------------------------- 
<S>              <C>              <C>               <C>           <C>     
                                                                                  5%          10%
                                                                                --------    --------
Angelo Pezzani   30,000           70.6%             $19.25        7/28/08       $363,187    $920,386

</TABLE>

Aggregated Option/SAR Exercises in 1998 and 1998 Year-End Option/SAR Values
<TABLE>
<CAPTION>

                                                                                           Value of Unexercised
                                                            Number of Unexercised       In-the-money Options/SARS
                                                          Options/SARS at 12/26/98              at 12/26/98
                      Shares                             ------------------------      --------------------------
                   Acquired on
     Name          Exercise (#)     Value Realized      Exercisable    Unexercisable     Exercisable     Unexercisable
- -------------      -----------      --------------      -----------    -------------     -----------     -------------
<S>                      <C>               <C>           <C>              <C>           <C>             <C>       
Perry D. Odak            0                 0             140,000          220,000       $1,626,800      $2,556,400
Bruce Bowman             0                 0              24,125           37,875       $  162,656      $  258,514
Charles Green            0                 0              19,375           30,625       $  170,594      $  267,456
Lawrence Benders         0                 0              16,250           35,750       $  160,388      $  352,853
Angelo Pezzani           0                 0              19,250           62,750       $  132,243      $  412,978

</TABLE>

Effective  January  1,  1998,  Directors  who are  not  employees  or  full-time
consultants  of the  Company  receive  an annual  retainer  fee of  $18,000,  in
addition to a $1,000 per board  meeting  attendance  fee, and  reimbursement  of
reasonable out-of-pocket expenses.

The Company  adopted the 1995  Non-Employee  Directors Plan for Stock in Lieu of
Directors Cash Retainer  under which  directors may elect to be paid, in lieu of
the annual cash retainer,  shares of common stock having a fair market value (as
of the date of  payment)  equal to the  amount  of such  annual  retainer.  Four
non-employee  directors  each made an election  under the Plan and  received 941
shares of stock for the period July 1, 1998 through June of 1999 under the Plan.

Item 12. Security Ownership of Certain Beneficial Owners and Management

The  following  table sets forth  certain  information  as of March 5, 1999 with
respect to the beneficial  ownership of the outstanding shares of Class A Common
Stock,  Class B Common  Stock and  Class A  Preferred  Stock by (i) all  persons
owning of record,  or  beneficially  to the knowledge of the Company,  more than
five  percent of the  outstanding  shares of any class,  (ii) each  director and
executive officer of the Company individually,  (iii) all directors and officers
of the  Company  as a group,  and (iv) The Ben & Jerry's  Foundation,  Inc.  The
mailing  address of each of the persons shown and of the Foundation is c/o Ben &
Jerry's  Homemade,   Inc.,  30  Community  Drive,   South  Burlington,   Vermont
05403-6828.

<PAGE>

<TABLE>
<CAPTION>

                                                          Amount of Beneficial Ownership
                                    Class A Common Stock    Class B Common Stock          Preferred Stock
                                    --------------------    --------------------          ---------------
                                             % Outstanding             % Outstanding              % Outstanding
       Name                       # Shares     shares (1)    # Shares     Shares (2)  # Shares        Shares
       ----                       --------   -------------   --------  ------------   --------     ------------
<S>                                <C>          <C>         <C>             <C>         <C>             <C>     
Ben Cohen (3)                       447,373      7.2%        488,486         59.6%        --             --
Jeffrey Furman (4)(5)                17,000        *          30,300          3.7%        --             --
Jerry Greenfield (4)                130,000      2.1%         90,000         11.0%        --             --
Perry Odak (6)                      213,250      3.4%             --           --         --             --
Elizabeth Bankowski (4)              28,766        *              --           --         --             --
Pierre Ferrari                        6,377        *              --           --         --             --
Jennifer Henderson                      524        *              --           --         --             --
Frederick A. Miller                   3,101        *              --           --         --             --
Henry Morgan                          5,101        *              --           --         --             --
Lawrence E. Benders                  18,417        *              --           --         --             --
Bruce Bowman                         31,931        *              --           --         --             --
Charles Green                        21,250        *              --           --         --             --
Angelo Pezzani                       23,917        *              --           --         --             --
Frances Rathke                       38,091        *              --           --         --             --
The Capital Group                   587,500      9.4%             --           --         --             --
  Companies, Inc. (7)
  333 South Hope St
  Los Angeles, CA 90071
Warburg Pincus Asset                745,800     11.9%             --           --         --              --
Management
   466 Lexington Ave
   New York, NY 10017
All Officers and Directors        1,008,535     16.1%        608,786         74.3%        --              --
as a group of 15 persons
The Ben & Jerry's                       --        --              --           --        900             100%
   Foundation, Inc. (4)
</TABLE>

*    Less than 1%

(1)  Based on the  number of shares of Class A Common  Stock  outstanding  as of
     March 5, 1999.  Each share of Class A Common  Stock  entitles the holder to
     one vote per share.
(2)  Based on the  number of shares of Class B Common  Stock  outstanding  as of
     March 5, 1999.  Each share of Class B Common  Stock  entitles the holder to
     ten votes.
(3)  Under the  regulations and  interpretations  of the Securities and Exchange
     Commission, Mr. Cohen may be deemed to be a parent of the Company.
(4)  By virtue of their positions as directors of The Foundation,  which has the
     power to vote or dispose of the Class A  Preferred  Stock,  each of Messrs.
     Greenfield,  a co-founder,  Director and  Chairperson  of the Company,  and
     Furman,  a Director of and  formerly a consultant  to the Company,  and Ms.
     Bankowski,  an Officer and Director of the Company, may be deemed under the
     regulations and interpretations of the Securities and Exchange  Commission,
     to own beneficially the Class A Preferred Stock.
(5)  Does not include 210 shares of Class A Common Stock and 105 Shares of Class
     B  Common  Stock  owned by Mr.  Furman's  wife,  as to  which he  disclaims
     beneficial  ownership under the securities laws. Includes 7,000 shares held
     by Mr. Furman as trustee for others, which are deemed beneficially owned by
     Mr.  Furman  under rules and  regulations  of the  Securities  and Exchange
     Commission.
(6)  Does not include 15,080 shares of Class A Common Stock  beneficially  owned
     by Mr. Odak's wife under the rules and  regulations  of the  Securities and
     Exchange Commission, as to which he disclaims beneficial ownership.
(7)  The  Capital  Group  Companies,  Inc.,  is the  parent  company  of Capital
     Research and  Management  Company,  SMALLCAP  World Fund,  Inc. and Capital
     Guardian  Trust Company.  As a result of the  investment  power and in some
     cases the voting power held by the subsidiary companies,  The Capital Group
     Companies,  Inc., is deemed to "beneficially own" such securities by virtue
     of Rule 13d-3 under the Securities and Exchange Act of 1934.

<PAGE>

Item 13.  Certain Relationships and Related Transactions

Under the terms of a Severance and Non-competition Agreement between the Company
and Mr. Furman,  dated December 31, 1990, the Company provided at no cost to Mr.
Furman family health  insurance  coverage under the Company's  regular  employee
health insurance plan. This obligation terminated March 2, 1999.

Mr.  Cohen,  a Co-founder of the Company,  Vice-Chairperson  and Director of the
Company,  has  entered  into an  Employment  Agreement  with the  Company for an
employment  term  expiring  on  December  31,  1999   (renewable   automatically
thereafter in successive one year periods unless either Mr. Cohen or the Company
gives notice to the other of  non-renewal).  The  Agreement  provides for a base
salary of $200,000 per annum, subject to increases and bonuses at the discretion
of the Board.  The Agreement  provides for a covenant not to compete  during the
employment  term of the Agreement  and for a three-year  period  thereafter,  in
consideration  of payment by the Company  (except as  otherwise  provided in the
Agreement)  of  severance  equal to the  then-current  base  salary  during  the
three-year  period.  The Agreement then provides for annual  payments of $75,000
(adjusted for changes in the Consumer Price Index) for life, commencing with the
end of the three-year severance period, and for specified insurance benefits and
contains a  provision  for  contemplated  services to be provided to the Company
after the end of the term of employment and severance period.

Mr. Greenfield,  a Co-founder of the Company,  Chairperson,  and Director of the
Company,  has  entered  into an  Employment  Agreement  with the  Company for an
employment  term  expiring  on  December  31,  1999   (renewable   automatically
thereafter in successive  one year periods  unless either Mr.  Greenfield or the
Company gives notice to the other of non-renewal).  The Agreement provides for a
base  salary of  $200,000  per annum,  subject to  increases  and bonuses at the
discretion  of the Board.  The  Agreement  also  provides  for a covenant not to
compete during the employment term of the Agreement and for a three-year  period
thereafter,  in  consideration  of payment by the company  (except as  otherwise
provided in the Agreement) of severance  equal to the  then-current  base salary
during the three-year period. The Agreement then provides for annual payments of
$75,000 (adjusted for changes in the Consumer Price Index) for life,  commencing
with  the  end of the  three-year  severance  period,  for  specified  insurance
benefits  and  contains a provision  for  certain  services  contemplated  to be
provided to the Company  after the end of the term of  employment  and severance
period.

Mr. Odak, Chief Executive Officer,  has a three-year  Employment  Agreement with
the  Company  dated  December  31,  1996,  as  amended.  Under  the terms of the
Agreement,  Mr. Odak is entitled to a base salary of $300,000 per annum, subject
to increases from time to time by the Board of Directors, in its sole discretion
($315,000 has been set by the Board as the 1999 base salary).  Mr. Odak received
non-incentive  stock options to purchase an aggregate of 360,000 shares of Class
A Common Stock of the Company  exercisable at $10.88 per share,  the fair market
value  on the  dates  of grant by the  Compensation  Committee  of the  Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
at various dates specified in the Employment Agreement,  subject to acceleration
of vesting as to specified amounts in the event that certain financial goals are
achieved and the  Compensation  Committee makes certain findings with respect to
Mr. Odak's  performance  in the  applicable  prior  period,  all as specified in
detail in the Employment Agreement.

The Employment Agreement may be terminated at any time by the Company for cause,
as  defined.  If  terminated  for  cause,  the  Company  shall  have no  further
obligation  to Mr.  Odak,  other  than  for  base  salary  through  the  date of

<PAGE>

termination,  and any options that are vested shall  continue to be  exercisable
for thirty days (unless  terminated by the vote of the Compensation  Committee).
All other options terminate.

The Company may also terminate the Employment Agreement other than for cause, in
which  event the Company has a  continuing  obligation  to pay Mr. Odak his base
amount at the rate in effect on the date of termination  for the monthly periods
specified  in  the  Agreement,  which  are  dependent  upon  the  date  of  such
termination.  Additionally,  the Company will  continue to  contribute,  for the
period  during  which  the base  amount  is  continued,  the cost of Mr.  Odak's
participation  (including  his  family)  in  the  Company's  group  medical  and
hospitalization  insurance  plans  and  group  life  insurance  plan.  Upon such
termination, unvested options shall become exercisable to the extent so provided
by the Agreement.

Mr. Odak may  terminate  his  employment  with the Company for good  reason,  as
defined  (in the  absence  of  cause).  In the event of such  termination,  base
amount, benefits and options (including  acceleration,  period of exercisability
and  termination  of  options)  shall be paid or provided in the same manner and
extent as for a termination by the Company other than for cause.

Mr. Odak agrees not to compete with the Company  during his period of employment
and, after  termination,  for the greater of one year or the period during which
severance payments are made.

Mr. Pezzani, Senior Director of Business Development has an Employment Agreement
dated  January  1,  1998,  expiring  December  31,  2000 with an annual  renewal
provision.  The  agreement  provides  for an annual base salary of $250,000  per
annum,  subject to increases  from time to time by the CEO with  approval by the
Board of Directors.  He is eligible for an annual bonus that is guaranteed to be
at  least  $75,000,  as  determined  by the CEO and  approved  by the  Board  of
Directors. Mr. Pezzani received incentive stock options to purchase an aggregate
of 52,000  shares of Class A common stock of the Company  exercisable  at $13.89
per  share,  the fair  market  value  on the  date of grant by the  Compensation
Committee of the Board of Directors under the 1995 Equity  Incentive Plan. These
options  become  exercisable  over a four  year  period  with  one-fourth  being
exercisable on March 1, 1998 and up to an additional  1/48 of the shares covered
by this  Option  on the last day of each  month in the  next  three  years.  The
Agreement  also  provides for medical,  life  insurance,  401 (k) plan and other
employee  benefits,  a covenant not to compete  during the term of the Agreement
and for a two -year period thereafter.

The Agreement  may be  terminated  at any time for by the Company for cause,  as
defined.  The Company may also terminate the Agreement  other than for cause, in
which event the Company has a continuing  obligation to pay Mr. Pezzani his base
salary,  bonuses that are earned and unpaid, for the monthly periods,  but for a
period not less than twelve months,  specified in the  Agreement.  Additionally,
the Company will continue to contribute the cost of Mr. Pezzani's  participation
in the Company's  group medical and life insurance  plans during the same period
as his base salary is continued.  Upon such termination,  unvested options shall
become  exercisable to the extent so provided by the Agreement.  Mr. Pezzani may
terminate his  employment  with the Company for good reason,  as defined (in the
absence  of  cause).  In the  event of such  termination,  base  salary,  bonus,
benefits and options  shall be paid or provided in the same manner and extent as
for termination by the Company Other Than For Cause.

Mr. Benders,  Chief Marketing Officer, has an Employment Agreement dated October
20, 1997,  expiring October 20, 2000. The agreement  provides for an annual base
salary of $225,000 per annum,  subject to increases from time to time by the CEO
with approval by the Board of  Directors.  He is eligible for an annual bonus as
determined  by the CEO and  approved  by the  Board of  Directors.  Mr.  Benders

<PAGE>

received  incentive  stock  options to purchase an aggregate of 52,000 shares of
Class A common stock of the Company  exercisable  at $12.63 per share,  the fair
market value on the date of grant by the Compensation  Committee of the Board of
Directors under the 1995 Equity Incentive Plan. These options become exercisable
over a four year period with  one-fourth  being  exercisable on October 20, 1998
and up to an  additional  1/48 of the shares  covered by this Option on the last
day of each month in the next three  years.  The  Agreement  also  provides  for
medical,  life insurance,  401 (k) plan and other employee benefits,  a covenant
not to compete  during  the term of the  Agreement  and for a two - year  period
thereafter.

The Agreement  may be  terminated  at any time for by the Company for cause,  as
defined.  The Company may also terminate the Agreement  other than for cause, in
which event the Company has a continuing  obligation to pay Mr. Benders his base
salary for six months. Additionally, the Company will continue to contribute the
cost of  Mr.Benders'  participation  in the  Company's  group  medical  and life
insurance plans during the same period as his base salary is continued.

Copies of the above  described  Agreements  have been filed as  exhibits to this
Report on Form 10-K and the above  descriptions  are qualified by the definitive
terms of the Agreements so filed as exhibits.

During the year ended December 27, 1997, the Company purchased RainForest Crunch
cashew-brazilnut  butter crunch candy to be included in Ben & Jerry's RainForest
Crunch(R)  flavor ice cream for an  aggregate  purchase  price of  approximately
$800,000 from  Community  Products,  Inc., a company of which Messrs.  Cohen and
Furman were the principal  stockholders  and directors.  The candy was purchased
from Community  Products,  Inc., at competitive prices and on standard terms and
conditions.  Community  Products,  Inc. filed for protection under Chapter 11 of
the U.S.  Bankruptcy  Code in early 1997,  its  business was sold and the matter
(and related  litigation)  is pending in U.S.  Bankruptcy  Court.  Ben & Jerry's
located  an  alternative  supplier  for  cashew-brazilnut  butter  crunch and no
purchases were made in 1998 from Community Products, Inc. The termination of Ben
& Jerry's  relationship with Community Products,  Inc. had no material effect on
the Company's business.

In 1998,  the Company paid $20,000 to Ms.  Jennifer  Henderson for services as a
consultant in connection with service as a member of the Board of Directors.

In 1997, the Company paid a $60,000 fee to the Kaleel Jamison  Consulting Group,
Inc., for its role in the Company's hiring of Mr. Richard Doran, Senior Director
of Human  Resources.  Mr.  Frederick  A.  Miller,  a Director  of the Company is
President of Kaleel Jamison Consulting Group, Inc. Prior to joining the Company,
Mr. Doran was an employee of Kaleel Jamison Consulting Group, Inc.

In December  1997,  the Company  advanced  $140,000 to Mr.  Lawrence E. Benders,
Chief  Marketing  Officer,  under a  non-interest  bearing  bridge  loan for the
purchase of his home in Vermont.  In January 1998,  Mr.  Benders paid the bridge
loan in full.

<PAGE>
Item 14.  Exhibits,  Financial  Statements,  Financial  Statement  Schedule  and
Reports on Form 8-K

A.        List of financial statements and financial statement schedule:
<TABLE>
<CAPTION>
                                                                                           Form 10-K
                                                                                          Page Number
                                                                                          -----------

    <S>                                                                                      <C>
     1. The following consolidated financial statements are included in Item 8:

         Consolidated Balance Sheets as of December 26, 1998 and December 27, 1997            F-2

         Consolidated Statements of Operations for the years ended
         December 26, 1998, December 27, 1997 and December 28, 1996                           F-3

         Consolidated Statements of Stockholders' Equity for the years ended
         December 26, 1998, December 27, 1997 and December 28, 1996                           F-4

         Consolidated Statements of Cash Flows for the years ended
         December 26, 1998, December 27, 1997 and December 28, 1996                           F-5

         Notes to Consolidated Financial Statements                                         F-6 - F-21

     2. The following financial statement schedule is included in Item 14(d)

         Schedule II - Valuation and Qualifying Accounts                                      F-22
</TABLE>

         All other  schedules  for  which  provision  is made in the  applicable
         accounting  regulations of the  Securities and Exchange  Commission are
         not required under the related  instructions or are  inapplicable,  and
         therefore have been omitted.

     3.  The following designated exhibits are, as indicated below, either filed
         herewith or have heretofore been filed with the Securities and Exchange
         Commission under the Securities Act of 1933 or the Securities  Exchange
         Act of 1934 and are referred to and incorporated herein by reference to
         such filings.

<PAGE>

Exhibit No.   
                                                                          
3.1                 Articles of Association,  as amended,  of the Company [filed
                    with the  Securities and Commission as Exhibit 3.1 and 3.1.1
                    to the Company's  Registration Statement on Form-1 (File No.
                    33-284) and incorporated herein by reference].

3.1.1               Amendment to Articles of Association on June 27, 1987 (filed
                    as Exhibit 1 to the Company's  Quarterly Report on Form 10-Q
                    for the period ended June 30, 1987 and  incorporated  herein
                    by reference).

3.1.2               Amendment  to Articles of  Association  on September 7, 1993
                    (filed as  Exhibit 1 to the  Company's  Quarterly  Report on
                    Form  10-Q  for  the  period   ended   June  26,   1993  and
                    incorporated herein by reference).

3.1.3               Amendment  to  Articles  of  Association  on  August 4, 1995
                    (filed as Exhibit 3.1.3 to the Company's Quarterly Report on
                    Form 10-Q for the period ended July 1, 1995 and incorporated
                    herein by reference).

3.1.4               Amendment to Articles of Association  approved June 28, 1997
                    (filed as Exhibit  3.1.4 to the  Company's  Annual Report on
                    Form  10-K  for the  period  ended  December  27,  1997  and
                    incorporated herein by reference).

3.2                 By-laws as  amended  through  November  10,  1995  (filed as
                    Exhibit 3.2.2 to the  Company's  Report on Form 10-Q for the
                    period ended September 30, 1995 and  incorporated  herein by
                    reference).

3.2.1               Section 2 of Article 5 of the  By-laws as amended on January
                    18, 1996 (filed as Exhibit 3.2.1 to the company's  Form 10-K
                    for the year  ended  December  30,  1995,  and  incorporated
                    herein by reference).

3.2.2               Amendment to By-laws dated March 31, 1998 (filed as Exhibits
                    1 and 2 to the  Company's  Form 8-K dated  April 1, 1998 and
                    incorporated herein by reference).

3.2.3               Amendment to By-laws dated June 26, 1998 (filed as Exhibit A
                    to  the   Company's   Form  8-K  dated  July  30,  1998  and
                    incorporated herein by reference).

4.1                 See Exhibit 3.1.

4.2                 See Exhibit 3.2.

4.3                 Mortgage  and  Security   Agreement  between  the  state  of
                    Vermont,  the Company and the Howard  Bank,  N.A.  [filed as
                    Exhibit 4.1 to the Company's  Registration Statement on Form
                    S-1 (file no. 33-284) and incorporated herein by reference].

4.4                 Guaranty by the Company  accepted by the Howard Bank,  N.A.,
                    Trustee, and Marine Midland Bank, N.A., as amended [filed as
                    Exhibits  4.2  and  4.2.1  to  the  Company's   Registration
                    Statement  on Form S-1 (file no.  33-284)  and  incorporated
                    herein by reference], as amended November 20, 1987 [filed as
                    Exhibit 4.4 to the Company's  Registration Statement on Form
                    S-1 (file no. 33-17516) and  incorporated by reference],  as
                    amended  January 31 and March 10, 1989 (filed as Exhibit 4.4
                    to the  Company's  Annual  Report  on Form 10-K for the year
                    ended   December  31,  1988  and   incorporated   herein  by
                    reference).
<PAGE>

4.4.1               Amendment  to item 4.4 dated July 28, 1992 [filed as Exhibit
                    to the  Company's  Registration  Statement on Form S-3 (file
                    no. 33-51550) and incorporated herein by reference].

4.5                 Loan   Agreement  and  Amendment   between  the  Village  of
                    Waterbury,  Vermont and the Company [filed as Exhibit 4.4 to
                    the Company's  Registration  Statement on Form S-1 (file no.
                    33-284) and incorporated herein by reference].

4.6                 Second  Mortgage and Security  Agreement  dated December 11,
                    1984,  between the  Company  and the  Village of  Waterbury,
                    Vermont [filed as Exhibit 4.5 to the Company's  Registration
                    Statement  on Form S-1 (file no.  33-284)  and  incorporated
                    herein by reference].

4.7                 Grant  Agreement  between the Secretary of Housing and Urban
                    Development  and the Village of  Waterbury,  Vermont,  dated
                    September  15, 1984  [filed as Exhibit 4.6 to the  Company's
                    Registration  Statement  on Form S-1 (file no.  33-284)  and
                    incorporated herein by reference].

4.8                 Form of Class A Common Stock  Certificate  [filed as Exhibit
                    4.8 to the  Company's  Registration  Statement  on Form  S-1
                    (file no. 33-17516) and incorporated herein by reference].

4.9                 Form of Class B Common Stock  Certificate  [filed as Exhibit
                    4.9 to the  Company's  Registration  Statement  on Form  S-1
                    (file no. 33-17516) and incorporated herein by reference].

4.11                Senior Note  Agreement  dated as of October 13, 1993 between
                    Ben & Jerry's  Homemade,  Inc., and The Travelers  Insurance
                    Company and Principal  Mutual Life Insurance  Company (filed
                    as Exhibit 1 to the Company's  Quarterly Report on Form 10-Q
                    for the period  ended  September  25, 1993 and  incorporated
                    herein by reference).

                    The  registrant  agrees to furnish a copy to the  Commission
                    upon  request  of  any  other  instrument  with  respect  to
                    long-term  debt  (not  filed  as an  exhibit)  none of which
                    relates to  securities  exceeding 10% of the total assets of
                    the registrants.

4.12                Class A Common Stock  Stockholder  Rights Agreement  between
                    the  Company and  American  Stock  Transfer & Trust  Company
                    dated as of July 30,  1998 (filed as Exhibit 1 to the Report
                    on Form 8-K, dated August 13,1998 and hereby incorporated by
                    reference).

4.13                Class B Common Stock Stockholder Rights Agreement dated July
                    30,  1998  (filed as  Exhibit  4 to the  Report on Form 8-K,
                    dated August 13,1998 and hereby incorporated by reference).

10.1*               Employment  Agreement  dated as of January 29, 1998  between
                    Bennett R. Cohen and the Company  (filed as Exhibit  10.1 to
                    the  Company's  Annual  Report on Form  10-K for the  period
                    ended   December  26,  1997  and  hereby   incorporated   by
                    reference).

*  Indicates management contract or compensatory plan, contract or arrangement.

<PAGE>

10.4*               Employment  Agreement  dated as of January 29, 1998  between
                    Jerry  Greenfield  and the Company (filed as Exhibit 10.1 to
                    the  Company's  Annual  Report on Form  10-K for the  period
                    ended   December  26,  1997  and  hereby   incorporated   by
                    reference).

10.5                Settlement  Agreement  dated  March  29,  1985  between  the
                    Company and  Haagen-Daz,  Inc. [filed as Exhibit 10.8 to the
                    Company's  Registration  Statement  on Form  S-1  (file  no.
                    33-284) and incorporated herein by reference].

10.8                Distribution  Agreement  between the  Company  and  Dreyer's
                    Grand Ice  Cream,  Inc.,  dated  January  6, 1987  (filed as
                    Exhibit  10.13 to the  Company's  Annual Report on Form 10-K
                    for the year ended December 31, 1986 and incorporated herein
                    by  reference),  as amended as of January 30, 1989 (filed as
                    Exhibit  10.14 to the  Company's  Annual Report on Form 10-K
                    for the year ended December 31, 1988 and incorporated herein
                    by reference).

10.8.1              Amendment  to Item 10.8  dated  August  31,  1992  [filed as
                    Exhibit 28.1 to the Company's Registration Statement on Form
                    S-3  (file  no.   33-51550)  and   incorporated   herein  by
                    reference].

10.8.2              Amendment  to Item  10.8  dated  April  18,  1994  (filed as
                    Exhibit  2 to the  Company's  Quarterly  Report on Form 10-Q
                    dated March 26, 1994 and incorporated herein by reference).

10.8.3**            Amendment  to Item 10.8 dated as of January  11, 1999 (filed
                    herewith).

10.9                License  Agreement  between the Company and Jerry Garcia and
                    Grateful Dead  Productions,  Inc. dated July 26, 1987 [filed
                    as Exhibit 10.15 to the company's  Registration Statement on
                    Form S-1  (file no.  33-17516)  and  incorporated  herein by
                    reference].

10.10**             New  Distribution  Agreement  with Dreyer's Grand Ice Cream,
                    Inc., dated as of January 11, 1999 (filed herewith).

10.10.1**           Addendum to Item 10.10 (filed herewith).

10.11**             Agreement with the Pillsbury  Company dated as of August 26,
                    1998 (filed herewith).

10.11.1             Amendment to Item 10.11 (filed herewith).

10.15               Franchise  Agreement  between  the  Company  and BJ  O/R,  a
                    California limited partnership, dated June 9, 1993 (filed as
                    Exhibit 2 to the Company's Quarterly Report on Form 10-Q for
                    the period  ended June 26, 1993 and  incorporated  herein by
                    reference).

10.19*              1986  Restricted  Stock Plan (filed as Exhibit  10.19 to the
                    Company's  Annual  Report  on Form  10-K for the year  ended
                    December 30, 1989 and incorporated herein by reference).

*         Indicates  management  contract  or  compensatory  plan,  contract  or
          arrangement.

**        Confidential  treatment  requested  as to certain  portions.  The term
          "confidential  treatment"  and the  mark  "*" as used  throughout  the
          indicated  Exhibits mean that material has been omitted and separately
          filed with the Commission.

<PAGE>

10.20               1986 Employee Stock Purchase Plan [filed as Exhibit 4 to the
                    Company's  Registration  Statements  on Form S-8 (file  nos.
                    33-9420 and 33-17594) and incorporated herein by reference].

10.20.1             Amendment to Employee Stock Purchase Plan dated on August 4,
                    1995  (filed as Exhibit  10.20.1 on Form 10-Q for the period
                    ended July 1, 1995 and incorporated herein by reference).

10.21*              1985  Stock  Option  Plan  (filed  as  Exhibit  10.21 to the
                    company's  Annual  Report  on Form  10-K for the year  ended
                    December 30, 1989 and incorporated herein by reference).

10.21.1*            1994  Amendment  to 1985 Stock Option Plan (filed as Exhibit
                    10.21 to the  Company's  Annual  Report on Form 10-K for the
                    year ended  December  30,  1994 and  incorporated  herein by
                    reference).

10.22               Ben & Jerry's Homemade,  Inc. Employees'  Retirement Plan as
                    amended  (filed as  Exhibit  10.22 to the  Company's  Annual
                    Report on Form 10-K for the year ended December 30, 1989 and
                    incorporated herein by reference).

10.22.1             Amendment  to Item 10.22  dated  January  1, 1990  (filed as
                    Exhibit 10.22.1 to the Company's Report on Form 10-K for the
                    year ended  December  29,  1991 and  incorporated  herein by
                    reference).

10.22.2             Amendment  to Item  10.22  dated  June 28,  1990  (filed  as
                    Exhibit 10.22 to the  Company's  Report on Form 10-K for the
                    year ended  December  25,  1993 and  incorporated  herein by
                    reference).

10.22.3             Amendment  to Item 10.22  dated  January  1, 1991  (filed as
                    Exhibit 10.22.3 to the Company's Report on Form 10-K for the
                    year ended  December  25,  1993 and  incorporated  herein by
                    reference).

10.22.4             Amendment  to  Item  10.22  dated  January  1,  1998  (filed
                    herewith).

10.23*              1991  Restricted  Stock Plan (filed as Exhibit  10.23 to the
                    Company's  Report on Form 10-K for the year  ended  December
                    25, 1993 and incorporated herein by reference).

10.24               Severance/Non-Competition Agreement dated as of December 31,
                    1990  between  Jeffrey  Furman  and the  Company  (filed  as
                    Exhibit 10.24 to the  Company's  Report on Form 10-K for the
                    year ended  December  25,  1993 and  incorporated  herein by
                    reference).

10.25               1999 Equity Incentive Plan (filed herewith)

10.27               1992 Non-employee Directors' Restricted Stock Plan (filed as
                    Exhibit 10.27 to the  Company's  Report on Form 10-K for the
                    year ended  December  25,  1993 and  incorporated  herein by
                    reference).

*         Indicates  management  contract  or  compensatory  plan,  contract  or
          arrangement.

**        Confidential  treatment  requested  as to certain  portions.  The term
          "confidential  treatment"  and the  mark  "*" as used  throughout  the
          indicated  Exhibits mean that material has been omitted and separately
          filed with the Commission.

<PAGE>


10.29*              1995 Equity  Incentive  Plan (filed as Exhibit  10.29 to the
                    Company's Quarterly Report on Form 10-Q for the period ended
                    July 1, 1995 and incorporated herein by reference).

10.29.1*            Amendment  to Item  10.29  (filed  as  Exhibit  10.29 to the
                    Company's Quarterly Report on Form 10-Q for the period ended
                    July 1, 1995, and incorporated herein by reference).

10.29.2*            Amendment to Item 10.29 (filed herewith).

10.30               Non-Employee Directors' Plan for Stock in Lieu of Directors'
                    Cash  Retainer  dated August 4, 1995 (filed as Exhibit 10.30
                    to the  Company's  Quarterly  Report  on Form  10-Q  for the
                    period  ended  July  1,  1995  and  incorporated  herein  by
                    reference).

10.31*              Employment  Agreement  dated  August 21,  1995  between  the
                    Company  and Bruce  Bowman  (filed as  Exhibit  10.31 to the
                    Company's Form 10-K for the year ended December 30, 1995 and
                    incorporated herein by reference).

10.32               Lease  dated  February  1,  1996  between  the  Company  and
                    Technology Park Associates,  Inc. (filed as Exhibit 10.31 to
                    the company's Form 10-K for the year ended December 30, 1995
                    and incorporated herein by reference).

10.33*              Employment  Agreement  dated  December  31, 1996 between the
                    company  and Perry D. Odak  (filed as  Exhibit  10.33 to the
                    Company's Form 10-K for the year ended December 28, 1996 and
                    incorporated herein by reference).

10.33.1*            Amendment dated as of February 28, 1999 to Item 10.33 (filed
                    herewith.)

10.34*              Employment  Agreement  dated  January  1, 1998  between  the
                    Company and Angelo M. Pezzani (filed as Exhibit 10.34 to the
                    Company's Form 10-K for the year ended December 27, 1997 and
                    incorporated herein by reference).

10.35*              Employment  Agreement  dated  October 20,  1997  between the
                    Company and Lawrence  Benders (filed as Exhibit 10.34 to the
                    Company's Form 10-K for the year ended December 27, 1997 and
                    incorporated herein by reference).

10.36               Importation  and  Marketing  Agreement  between the Company,
                    Seven-Eleven  Japan Co., Ltd., Tower Enterprise  Corporation
                    and ATF Co., Ltd.  dated December 19, 1997 (filed as Exhibit
                    10.34 to the Company's Form 10-K for the year ended December
                    27, 1997 and incorporated herein by reference).

11.0                The  computation  of Per Share Earnings is  incorporated  by
                    reference  from  Note  11  of  the  Company's   consolidated
                    financial statements (filed herewith).

21.1                Subsidiaries  of the  registrant  as of  December  26,  1998
                    (filed herewith).

23.0                Consent of Ernst & Young LLP (filed herewith).

27.0                Financial  data schedule  (filed  herewith).  (b) No current
                    reports on Form 8-K were filed during the fourth  quarter of
                    1998.

*         Indicates  management  contract  or  compensatory  plan,  contract  or
          arrangement.

<PAGE>

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the Company has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.

                                    BEN & JERRY'S HOMEMADE, INC.


Dated:  March 26, 1999              By: /s/ Frances Rathke
                                    ----------------------------

                                           Frances Rathke
                                           Chief Financial Officer


<PAGE>
Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the  following  persons on behalf of the Company and in
the capacities and on the date indicated.


March 25, 1999                 /s/ Elizabeth Bankowski
                               -------------------------------------------------
                               Elizabeth Bankowski
                               Director, Director of Social Mission Development

March 25, 1999                 /s/ Bennett R. Cohen
                               -------------------------------------------------
                               Bennett R. Cohen
                               Director and Vice-Chairperson

March 25, 1999                 /s/ Pierre Ferrari
                               -------------------------------------------------
                               Pierre Ferrari
                               Director

March 25, 1999                 /s/ Jeffrey Furman
                               -------------------------------------------------
                               Jeffrey Furman
                               Director

March 25, 1999                 /s/ Jerry Greenfield
                               -------------------------------------------------
                               Jerry Greenfield
                               Director and Chairperson

March 25, 1999                 /s/ Jennifer Henderson
                               -------------------------------------------------
                               Jennifer Henderson
                               Director

March 25, 1999                 /s/ Frederick A. Miller
                               -------------------------------------------------
                               Frederick A. Miller
                               Director

March 25, 1999                 /s/ Henry Morgan
                               -------------------------------------------------
                               Henry Morgan
                               Director

March 25, 1999                 /s/ Perry Odak
                               -------------------------------------------------
                               Perry Odak
                               Director, Principal Executive Officer
                               and President

March 25, 1999                 /s/ Frances Rathke
                               -------------------------------------------------
                               Frances Rathke
                               Principal Financial Officer and
                               Principal Accounting Officer


<PAGE>















                           ANNUAL REPORT ON FORM 10-K

                  ITEM 8, ITEM 14 (a) (1) AND (2), (c) and (d)

                          LIST OF FINANCIAL STATEMENTS

                                       AND

                          FINANCIAL STATEMENT SCHEDULE

                          YEAR ENDED DECEMBER 26, 1998

                          BEN & JERRY'S HOMEMADE, INC.

                            SOUTH BURLINGTON, VERMONT


<PAGE>



                                      INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                                                          AND
                                             FINANCIAL STATEMENT SCHEDULE

<TABLE>


<S>                                                                                                             <C>
Report of Independent Auditors..................................................................................F-1

Consolidated Balance Sheets as of December 26, 1998 and December 27, 1997.......................................F-2

Consolidated Statements of Operations for the years ended December 26, 1998,
December 27, 1997 and December 28, 1996.........................................................................F-3

Consolidated Statements of Stockholders' Equity for the years ended December 26, 1998,
December 27, 1997 and December 28, 1996.........................................................................F-4

Consolidated Statements of Cash Flows for the years ended December 26, 1998,
December 27, 1997 and December 28, 1996.........................................................................F-5

Notes to Consolidated Financial Statements.....................................................................F- 6

Financial Statement Schedule:

SCHEDULE II - Valuation and Qualifying Accounts................................................................F-22

</TABLE>


<PAGE>



                                                                 
                           REPORT OF ERNST & YOUNG LLP

                              INDEPENDENT AUDITORS



The Board of Directors and Stockholders
Ben & Jerry's Homemade, Inc.

We have audited the  accompanying  consolidated  balance sheets of Ben & Jerry's
Homemade,  Inc. as of December 26, 1998 and  December 27, 1997,  and the related
consolidated statements of operations,  stockholders' equity, and cash flows for
each of the three years in the period ended  December 26, 1998.  Our audits also
included the financial  statement schedule listed in the Index at Item 14(a)(2).
These financial  statements and schedule are the responsibility of the Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements and schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the consolidated  financial position of Ben &
Jerry's  Homemade,  Inc. at  December  26,  1998 and  December  27, 1997 and the
consolidated  results of its operations and its cash flows for each of the three
years in the period ended  December  26,  1998,  in  conformity  with  generally
accepted  accounting  principles.  Also, in our opinion,  the related  financial
statement  schedule,   when  considered  in  relation  to  the  basic  financial
statements  taken as a whole,  presents  fairly  in all  material  respects  the
information set forth therein.

                                                               ERNST & YOUNG LLP

Boston, Massachusetts

January 22 1999, except for Note 17,
as to which the date is February 26, 1999



                                      F-1

<PAGE>

                         BEN & JERRY'S HOMEMADE, INC.

                           CONSOLIDATED BALANCE SHEETS
                       (In thousands except share amounts)
 
<TABLE>
<CAPTION>

                                                         December 26,        December 27,
                                                              1998                1997                                              
                                                       -------------------  ------------------
<S>                                                             <C>                 <C>   
ASSETS
Current assets:
  Cash and cash equivalents                                      $ 25,111            $ 47,318
  Short term investments                                           22,118                 481
  Trade accounts receivable:
      (less allowance of $979 in 1998
       and $1,066 in 1997 for doubtful accounts)                   11,338              12,710
  Inventories                                                      13,090              11,122
  Deferred income taxes                                             7,547               6,071
  Prepaid expenses and other current assets                         3,105               2,378                                       
                                                       -------------------  ------------------
      Total current assets                                         82,309              80,080

Property, plant and equipment, net                                 63,451              62,724
Investments                                                           303               1,061
Other assets                                                        3,438               2,606
                                                       -------------------  ------------------                                      
                                                                $ 149,501           $ 146,471
                                                       ===================  ==================                                      
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued expenses                          $ 28,662            $ 23,266
  Current portion of long-term debt and
      obligations under capital leases                              5,266               5,402
                                                       -------------------  ------------------                                      
      Total current liabilities                                    33,928              28,668

Long-term debt and obligations under capital leases                20,491              25,676

Deferred income taxes                                               4,174               5,208

Stockholders' equity:
  $1.20  noncumulative  Class A preferred stock -
      par value $1.00 per share, redeemable  at 
      $12.00 per share;  900  shares  authorized,
      issued and outstanding; aggregated preference
      on liquidation - $9,000                                           1                   1
  Class A common stock - $.033 par value; authorized
      20,000,000 shares; issued: 6,592,392 at 
      December 26, 1998 and 6,494,835 at 
      December 27, 1997                                               218                 214
  Class B common stock - $.033 par value; authorized
      3,000,000 shares; issued:  824,480 at 
      December 26, 1998 and 866,235 at
      December 27, 1997                                                27                  29
  Additional paid-in-capital                                       50,556              49,681
  Retained earnings                                                45,328              39,086
  Accumulated other comprehensive income                             (151)               (129)
  Treasury stock, at cost: 291,032 Class A and 1,092 Class B
      shares at December 26, 1998 and  124,532 Class A
      and 1,092 Class B shares at December 27, 1997                (5,071)             (1,963)
                                                       -------------------  ------------------                                      
      Total stockholders' equity                                   90,908              86,919
                                                       -------------------  ------------------                                      
                                                                $ 149,501           $ 146,471
                                                       ===================  ==================                                      

                 See notes to consolidated financial statements.



                                      F-2
</TABLE>
<PAGE>

<TABLE>
<CAPTION>

             BEN & JERRY'S HOMEMADE, INC.

            CONSOLIDATED STATEMENTS OF OPERATIONS
          (In thousands except share amounts)
                                                                                Fiscal Year Ended
                                                       -------------------------------------------------------------                
                                                       December 26, 1998    December 27, 1997    December 28, 1996
                                                       -------------------  -------------------  -------------------                

<S>                                                             <C>                  <C>                  <C>      
Net sales                                                       $ 209,203            $ 174,206            $ 167,155

Cost of sales                                                     136,225              114,284              115,212
                                                       -------------------  -------------------  -------------------                

Gross profit                                                       72,978               59,922               51,943

Selling, general and
     administrative expenses                                       63,895               53,520               45,531


Other income (expense):
Interest income                                                     2,248                1,938                1,676
Interest expense                                                   (1,888)              (1,992)              (1,996)
Other income (expense), net                                           333                  (64)                 243
                                                       -------------------  -------------------  -------------------                
                                                                      693                 (118)                 (77)
                                                       -------------------  -------------------  -------------------                


Income before income taxes                                          9,776                6,284                6,335

Income taxes                                                        3,534                2,388                2,409
                                                       -------------------  -------------------  -------------------                

Net income                                                        $ 6,242              $ 3,896              $ 3,926
                                                       ===================  ===================  ===================                

Shares used to compute net income per common share

     Basic                                                          7,197                7,247                7,189
     Diluted                                                        7,463                7,334                7,230

Net income per common share

     Basic                                                         $ 0.87               $ 0.54               $ 0.55
     Diluted                                                       $ 0.84               $ 0.53               $ 0.54




                 See notes to consolidated financial statements.

                                     


                                       F-3
</TABLE>
<PAGE>


<TABLE>
<CAPTION>



                                            Consolidated Statements of Stockholders' Equity
                                                   (In thousands except share data)
                                                                                                               
                                                                                                               Accumulated
                                                                Common Stock        Additional                    Other             
                                                           ---------------------
                                              Preferred     Class A    Class B      Paid-in      Retained     Comprehensive   
                                                Stock      Par Value  Par Value     Capital      Earnings       Income       
                                                ------     ---------  ---------     -------      --------       -------      
                                              Par Value
                                              ---------
<S>                                               <C>        <C>         <C>        <C>          <C>             <C>         
Balance at December 30, 1995                      $1         $209        $30        $48,521      $31,264         $(114)      
Net income                                                                                         3,926                     
Common stock issued under stock
 purchase plan (15,674 Class A shares)                                                  205                                  
Conversion of Class B shares to Class A
 shares (16,661 shares)                                         1         (1)
Common stock issued under restricted
 stock plan (2,096 Class A shares)                                                       27                                  
Foreign currency translation adjustment                                                                             (4)      
                                                                                                                             
Net comprehensive income                                                                                                     
                                                                                                                             
                                              ------------------------------------------------------------------------------ 
Balance at December 28, 1996                       1          210         29         48,753       35,190          (118)      
Net income                                                                                         3,896                     
Common stock issued under stock
 purchase plan (15,406 Class A shares)                          1                       148                                  
Conversion of Class B shares to Class A
 shares (31,451 shares)                                         1                                                            
Common stock issued under stock and
 option plans (83,267 Class A shares)                           2                       907                                  
Repurchase of common stock 
 (77,500 Class A shares)                                                                                                     
Issuance of treasury stock for
 compensation (20,000 Class A shares)                                                  (127)                                 
Foreign currency translation adjustment                                                                            (11)      
                                                                                                                             
Net comprehensive income                                                                                                     
                                                                                                                             
                                              ----------------------------------------------------------------------------- 
Balance at December 27, 1997                       1          214         29         49,681       39,086          (129)      
Net income                                                                                         6,242                     
Common stock issued under stock
 purchase plan (14,277 Class A shares)                          -                       179                                  
Conversion of Class B shares to Class A
 shares (41,755 shares)                                         2         (2)
Common stock issued under stock and 
 option plans(41,525 Class A shares)                            2                       696                                  
Repurchase of Common Stock (166,500
   Class A shares)                                                                                                           
Foreign currency translation adjustment                                                                            (22)      
                                                                                                                             
Net comprehensive income                                                                                                     
                                                                                                                             
                                              ------------------------------------------------------------------------------ 
Balance at December 26, 1998                                                                                                 
                                                  $1         $218        $27        $50,556      $45,328         $(151)      
                                              ============ ========== ========== ============== =========== ================







                                                                      
                                                  Treasury Stock                                
                                                  --------------         Total                                    
                                               Class A   Class B    Stockholders'   Comprehensive
                                                Cost       Cost         Equity          Income   
                                                ----       ----         ------          ------   
                                                                                                 
<S>                                           <C>           <C>         <C>              <C>                                        
Balance at December 30, 1995                  $(1,375)      $(5)        $78,531                  
Net income                                                                3,926          $3,926  
Common stock issued under stock                                                                  
 purchase plan (15,674 Class A shares)                                      205                  
Conversion of Class B shares to Class A                                                          
 shares (16,661 shares)                                                                          
Common stock issued under restricted                                                             
 stock plan (2,096 Class A shares)                                           27                  
Foreign currency translation adjustment                                      (4)                 
                                                                                             (4) 
Net comprehensive income                                                            -------------             
                                                                                         $3,922  
                                              ------------------------------------- =============             
Balance at December 28, 1996                   (1,375)       (5)         82,685                  
Net income                                                                3,896          $3,896  
Common stock issued under stock                                                                  
 purchase plan (15,406 Class A shares)                                      149                  
Conversion of Class B shares to Class A                                                          
 shares (31,451 shares)                                                       1                  
Common stock issued under stock and                                                              
 option plans (83,267 Class A shares)                                       909                  
Repurchase of common stock                                                                       
 (77,500 Class A shares)                         (988)                     (988)                 
Issuance of treasury stock for                                                                   
 compensation (20,000 Class A shares)             405                       278                  
Foreign currency translation adjustment                                     (11)                 
                                                                                            (11) 
Net comprehensive income                                                            -------------             
                                                                                         $3,885  
                                              ------------------------------------- =============              
Balance at December 27, 1997                   (1,958)       (5)         86,919                  
Net income                                                                6,242          $6,242  
Common stock issued under stock                                                                  
 purchase plan (14,277 Class A shares)                                      179                  
Conversion of Class B shares to Class A                                                          
 shares (41,755 shares)                                                                          
Common stock issued under stock and                                                              
 option plans(41,525 Class A shares)                                        698                  
Repurchase of Common Stock (166,500                                                              
   Class A shares)                             (3,108)                   (3,108)                 
Foreign currency translation adjustment                                     (22)                 
                                                                                            (22) 
Net comprehensive income                                                            -------------             
                                                                                         $6,220  
                                              ------------------------------------- =============             
Balance at December 26, 1998                  $(5,066)      $(5)        $90,908                  
                                              ========== ========== ===============                  
                                                                                                 
                                                                                                
</TABLE>

 
                 See notes to consolidated financial statements.
                                    
                                    


                                       F-4




<PAGE>

<TABLE>
<CAPTION>

                                                  
                 BEN & JERRY'S HOMEMADE, INC.

             CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (In thousands)

                                                                        Fiscal Year Ended
                                                       ---------------------------------------------------                          
                                                       December 26,          December 27,        December 28,
                                                           1998                  1997                1996
                                                       --------------       ---------------      --------------                     
<S>                                                         <C>                   <C>                 <C>    
Cash flows from operating activities:   
Net income                                                   $ 6,242               $ 3,896             $ 3,926
Adjustments to reconcile net income to net
cash provided by operating activities:  
     Depreciation and amortization                             8,181                 7,711               7,091
     Provision for bad debts                                      50                   630                 408
     Deferred income taxes                                    (2,510)               (1,599)                809
     Stock compensation                                                                405                  10
     Loss on disposition of assets                               112                   124
      Changes in operating assets and liabilities:
     Accounts receivable                                       1,460                (5,318)              3,146
     Inventories                                              (1,968)                4,243                 (89)
     Prepaid expenses                                           (501)                  (64)             (2,749)
     Accounts payable and accrued expenses                     5,385                 5,868                 897
     Income taxes payable/receivable                            (364)                1,743                 806
                                                       --------------       ---------------      --------------                    
Net cash provided by operating activities                     16,087                17,639              14,255

Cash flows from investing activities:
Additions to property, plant and equipment                    (8,770)               (5,236)            (12,333)
Proceeds from sale of assets                                       0                    48                 168
Changes in other assets                                       (1,082)                 (425)               (466)
Increase in investments                                      (20,879)                  (76)               (320)
                                                       --------------       ---------------      --------------                     
Net cash used for investing activities                       (30,731)               (5,689)            (12,951)

Cash flows from financing activities:
Repayments of long-term debt and capital leases               (5,321)                 (669)               (678)
Repurchase of common stock                                    (3,108)                 (988)
Proceeds from issuance of common stock                           877                   932                 232
                                                       --------------       ---------------      --------------                     
Net cash used for financing activities                        (7,552)                 (725)               (446)

Effect of exchange rate changes on cash                          (11)                  (11)               (160)
                                                       --------------       ---------------      --------------                     
(Decrease) increase in cash and cash equivalents             (22,207)               11,214                 698

Cash and cash equivalents at beginning of year                47,318                36,104              35,406
                                                       --------------       ---------------      --------------                     

Cash and cash equivalents at end of year                    $ 25,111              $ 47,318            $ 36,104
                                                       ==============       ===============      ==============                     

                 See notes to consolidated financial statements.

                 

                                       F-5


</TABLE>
<PAGE>


Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

1.   SIGNIFICANT ACCOUNTING POLICIES

Business

Ben & Jerry's  Homemade,  Inc. (the "Company") makes and sells super premium ice
cream and other frozen dessert  products  through  distributors  and directly to
retail  outlets  primarily  located in the United  States and  selected  foreign
countries, including Company-owned and franchised ice cream parlors.

Principles of Consolidation

The consolidated  financial  statements  include the accounts of the Company and
all its wholly owned subsidiaries.  Inter-company accounts and transactions have
been eliminated.

Fiscal Year

The  Company's  fiscal year is the 52 or 53 weeks ending on the last Saturday in
December.  Fiscal  years  1998,  1997 and 1996  consisted  of the 52 weeks ended
December 26, 1998, December 27, 1997 and December 28, 1996, respectively.

Use of Estimates

The  preparation  of the  financial  statements  in  accordance  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect the amounts  reported in the financial  statements  and
accompanying notes. Actual results could differ from those estimates.

Inventories

Inventories are stated at the lower of cost or market. Cost is determined by the
first-in, first-out method.

Cash Equivalents

Cash equivalents  represent  highly liquid  investments with maturities of three
months or less at date of purchase.

Investments

Management determines the appropriate  classification of investments at the time
of purchase and reevaluates  such  designation as of each balance sheet date. At
December  26,  1998,  the  Company  considers  all its  investments,  except for
certificates of deposit,  as available for sale.  Available-for-sale  securities
are carried at cost, which  approximates  fair value for the year ended December
26, 1998 and December 27, 1997.  The amortized  cost of debt  securities in this
category is adjusted for  amortization of premiums and accretion of discounts to
maturity.  Such  amortization is included in interest  income.  Held-to-maturity
securities  and  available-for-sale  securities  are stated at  amortized  cost,
adjusted  for  amortization  of premium and  accretion of discounts to maturity.
Such amortization is included in interest income.  Realized gains and losses and
declines  in  value  judged  to be  other-than-temporary  on  available-for-sale
securities are included in income.  The cost of securities  sold is based on the
specific  identification method. Interest and dividends on securities classified
as available-for-sale are included in interest income.

                                      

                                      F-6

<PAGE>



Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

Concentration of Credit Risk

Financial  instruments,  which  potentially  subject the Company to  significant
concentration of credit risk, consist of cash and cash equivalents,  investments
and trade  accounts  receivable.  The Company  places its  investments in highly
rated financial  institutions,  obligations of the United States  Government and
investment  grade  short-term  instruments.  No  more  than  20%  of  the  total
investment  portfolio  is  invested  in any one issuer or  guarantor  other than
United States Government instruments which limits the amount of credit exposure.

The Company  sells its products  primarily to  well-established  frozen  dessert
distribution or retailing companies  throughout the United States and in certain
countries  outside  the United  States.  The  Company  performs  ongoing  credit
evaluations of its customers and maintains reserves for potential credit losses.
Historically,  the Company has not  experienced  significant  losses  related to
investments or trade receivables.

Property, Plant and Equipment

Property,  plant and  equipment  are  carried at cost.  Depreciation,  including
amortization  of leasehold  improvements,  is computed  using the  straight-line
method over the estimated  useful lives of the related  assets.  Amortization of
assets under  capital  leases is computed on the  straight-line  method over the
lease term and is included in depreciation expense.

Other Assets

Other assets include intangible and other noncurrent  assets.  Intangible assets
are reviewed for  impairment  based on an  assessment  of future  operations  to
ensure that they are appropriately valued.  Intangible assets are amortized on a
straight-line basis over their estimated economic lives.

Translation of Foreign Currencies

Assets and liabilities of the Company's  foreign  operations are translated into
United  States  dollars at exchange  rates in effect on the balance  sheet date.
Income and expense items are  translated at average  exchange  rates  prevailing
during the year.  Translation  adjustments  are  included in  accumulated  other
comprehensive income. Transaction gains or losses are recognized as other income
or expense in the period incurred.  Translation and transaction  gains or losses
have been immaterial for all periods presented.

Foreign Currency Hedging

The Company hedges  foreign  currency risk by entering into future options based
on projected forecasts of a portion of the Company's  International Business. In
addition,  from time to time, the Company enters into forward contracts to hedge
foreign currency  denominated sales.  Realized and unrealized gains or losses on
contracts  or  options  that hedge  anticipated  cash  flows are  determined  by
comparison  of contract or option value upon  execution  (realized)  and at each
balance sheet for open  contracts or options  (unrealized).  Realized  gains and
losses are  recognized  at the balance sheet date as other income or expense for
the period.  In the case of options  entered into based on projected  forecasts,
unrealized  gains  and  losses  are  recognized  upon  the  determination   that
circumstances  have changed which cause the hedged  instrument to be speculative
in nature.



                                      F-7


<PAGE>



Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

Transaction gains or losses have been immaterial for all periods presented.

Revenue Recognition

The Company  recognizes  revenue and the related  costs when product is shipped.
The  Company  recognizes  franchise  fees as income for  individual  stores when
services required by the franchise  agreement have been substantially  performed
and the store opens for  business.  Franchise  fees  relating to area  franchise
agreements  are  recognized  in proportion to the number of stores for which the
required services have been substantially  performed.  Franchise fees recognized
as income and included in net sales were  approximately  $708,000,  $553,000 and
$301,000 in 1998, 1997 and 1996, respectively.

Advertising

Advertising  costs are  expensed as  incurred.  Advertising  expense  (excluding
cooperative  advertising with distribution  companies) amounted to approximately
$10.6  million,  $6.7  million,  and  $3.4  million  in  1998,  1997  and  1996,
respectively.

Income Taxes

The Company  accounts for income taxes under the liability  method in accordance
with Statement of Financial  Accounting Standards No. 109, Accounting for Income
Taxes.  Under the  liability  method,  deferred tax  liabilities  and assets are
recognized  for  the tax  consequences  of  temporary  differences  between  the
financial reporting and tax bases of assets and liabilities.

Stock Based Compensation

The Company has adopted  Statement of Financial  Accounting  Standards  No. 123,
Accounting for Stock-Based  Compensation (FAS 123). As permitted by FAS 123, the
Company  continues  to  account  for  its  stock-based  plans  under  Accounting
Principles Board Opinion No. 25,  Accounting for Stock Issued to Employees,  and
provides pro forma disclosures of the compensation  expense determined under the
fair value provisions of FAS 123.

Earnings Per Share

In 1997,  the Financial  Accounting  Standards  Board issued  Statement No. 128,
Earnings per Share (FAS 128).  FAS 128 replaced the  calculation  of primary and
fully  diluted  earnings  per share with basic and diluted  earnings  per share.
Unlike  primary  earnings  per share,  basic  earnings  per share  excludes  any
dilutive  effects  of  options,  warrants  or  convertible  securities.  Diluted
earnings  per share is very similar to the  previously  reported  fully  diluted
earnings per share.

Comprehensive Income

As of December  28,  1997 the  Company  adopted  Statement  No.  130,  Reporting
Comprehensive  Income (FAS 130). FAS 130 establishes new rules for the reporting
and display of comprehensive income and its components; however, the adoption of
this  statement  had no  impact on the  Company's  net  income or  shareholders'
equity.  Statement  130  requires  unrealized  gains or losses on the  Company's
available-for-sale securities and foreign currency translation adjustments to be
included in other comprehensive income.



                                      F-8



<PAGE>



Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

Total comprehensive  income amounted to $6.2 million for the year ended December
26, 1998 and $3.9 million for the years ended December 27, 1997 and December 28,
1996, respectively.  Other comprehensive income consisted of adjustments for net
foreign  currency  translation  losses in the  amounts of  $22,000,  $11,000 and
$4,000 for 1998, 1997 and 1996, respectively.

Segment Information

As of December 28, 1997, the Company adopted the Financial  Accounting Standards
Board's Statement of Financial  Accounting  Standards No. 131, Disclosures about
Segments of an Enterprise and Related Information (Statement 131). Statement 131
superseded FASB Statement No. 14, Financial Reporting for Segments of a Business
Enterprise. Statement 131 establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports.  Statement 131 also establishes
standards for related disclosures about products and services, geographic areas,
and major  customers.  The adoption of Statement  131 did not affect  results of
operations  or  financial  position,  but did affect the  disclosure  of segment
information. See Note 15.

Impact of Recently Issued Accounting Standards

In June 1998, the Financial Accounting Standards Board issued Statement No. 133,
Accounting for Derivative  Instruments and Hedging Activities (FAS 133). FAS 133
establishes  standards  for  public  companies  regarding  the  recognition  and
measurement of derivatives  and hedging  activities.  The statement is effective
for the Company in fiscal year 2000.  The Company  does not believe the adoption
of this  statement  will  have a  material  impact  on the  Company's  financial
statements  based on the nature and extent of the  Company's  use of  derivative
instruments at the present time.

2.   CASH AND INVESTMENTS

The  following is a summary of cash,  cash  equivalents  and  investments  as of
December 26, 1998 and December 27, 1997:

                                                December 26, 1998
                                Cash and Cash       Short-Term 
                                 Equivalents       Investments       Investments
                                 -----------       -----------       -----------
Cash                                $  7,834
Commercial paper                       3,277
Tax exempt floating
 rate notes                              800
Municipal bonds                       13,200           $14,926
Convertible bonds                                          955
Preferred stock                                          5,649       
                                      ------           -------          ----
                                      25,111            21,530
Certificates of deposit                                    588          $303
                                     -------           -------          ----
                                     $25,111           $22,118          $303
                                     =======           =======          ====


                                      F-9
<PAGE>


Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

                                                December 27, 1997
                                Cash and Cash       Short-Term
                                 Equivalents        Investments      Investments
                                 -----------        -----------      -----------
                                                                  
Cash                                 $ 1,750
Municipal bonds                       45,568                                    
                                      ------              ----        ------    
                                      47,318
Certificates of deposit                                   $481        $1,061
                                     -------              ----        ------
                                     $47,318              $481        $1,061
                                     =======              ====        ======

The  Company  considers  all of its  investments,  except  for  certificates  of
deposit,  as available for sale.  Certificates  of deposit are held to maturity.
Municipal bonds included in cash and cash equivalents mature at par in thirty to
forty-five  days,  at which time the  interest  rate is reset to the then market
rate,  and the Company may convert the investment to cash.  Municipal  bonds and
convertible bonds recorded as short-term  investments have varying maturities in
1999 and beyond,  however,  the Company does not intend to hold such investments
to maturity.  During 1998,  the Company also invested in fixed income  preferred
stock of primarily financial institutions.

The costs of all short-term investments approximated the estimated fair value of
such investments. Gross unrealized gains and losses were not significant for all
short-term investments held at December 26, 1998 or December 27, 1997.

Gross purchases and maturities  aggregated  $221.6 million and $228.4 million in
1998,  $43.1  million  and $25.4  million in 1997,  and $61.1  million and $63.9
million in 1996.  Realized  gains and losses were not  material  for all periods
presented.

3. INVENTORIES

                                                   December 26,     December 27,
                                                       1998             1997
                                                   -----------      ------------
   Ice cream and ingredients                           $12,025           $10,294
   Paper goods                                             524               536
   Food, beverages, and gift items                         541               292
                                                       -------           -------
                                                       $13,090           $11,122
                                                       =======           =======


The Company purchased certain  ingredients from a company owned by the Company's
Vice  Chairperson  and a member of the Board of  Directors,  which  amounted  to
approximately $800,000 in 1997. No such purchases were made in 1998 or 1996.


                                      F-10

<PAGE>


Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

4.   PROPERTY, PLANT AND EQUIPMENT
<TABLE>
<CAPTION>

                                           December 26,           December 27,      Estimated Useful
                                               1998                  1997           Lives/Lease Term
                                           ---------             ---------           ----------------                               
                                               
<S>                                        <C>                   <C>                 <C>        
Land and improvements                      $   4,520             $   4,520           15-25 years
Buildings                                     37,940                37,650           25 years
Equipment and furniture                       52,047                44,609           3-20 years
Leasehold improvements                         3,727                 3,221           3-10 years
Construction in progress                       2,058                 2,676
                                           ---------             ---------
                                             100,292                92,676
Less accumulated depreciation                 36,841                29,952
                                           ---------             ---------
                                           $  63,451             $  62,724
                                           =========             =========
</TABLE>

Depreciation  expense for the years ended  December 26, 1998,  December 27, 1997
and  December  28,  1996 was  $7.9  million,  $7.4  million  and  $6.7  million,
respectively.

5.   ACCOUNTS PAYABLE AND ACCRUED EXPENSES

                                            December 26,          December 27,
                                              1998                    1997
                                           ---------             ---------
                                             
      Trade accounts payable                 $ 4,623              $  3,832
      Accrued expenses                        12,552                10,313
      Accrued payroll and related costs        3,272                 2,076
      Accrued promotional costs                4,297                 3,581
      Accrued marketing costs                  2,837                 2,230
      Accrued insurance expense                1,081                 1,234
                                           ---------             ---------
                                           $  28,662             $  23,266
                                           =========             =========

6.   LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS

                                            December 26,          December 27,
                                              1998                    1997
                                           ---------             ---------
      Senior Notes - Series A payable
       in annual  installments  beginning
       in 1998 through 2003 with interest
       payable semiannually at 5.9%          $16,680               $20,000
      Senior Notes - Series B payable
       in annual installments beginning
       in 1998 through 2003 with interest
       payable semiannually at 5.73%           8,333                10,000
      Other long-term obligations                744                 1,078
                                           ---------             ---------
                                              25,757                31,078
      Less current portion                     5,266                 5,402
                                           ---------             ---------
                                             $20,491               $25,676
                                           =========             =========


                                      F-11


<PAGE>



Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

Property,  plant and equipment  having a net book value of  approximately  $19.5
million at December 26, 1998 are pledged as collateral
under certain long-term debt arrangements.

Long-term  debt and capital lease  obligations  at December 26, 1998 maturing in
each of the next five years and thereafter are as follows:

                                          Capital Lease          Long-term
                                           Obligations              Debt
                                           -----------           ---------
      1999                                 $      78             $   5,219
      2000                                        78                 5,076
      2001                                        57                 5,039
      2002                                        15                 5,033
      2003                                        15                 5,098
      Thereafter                                 199                     -
                                           ---------             ---------
      Total minimum payments                     442                25,465
      Less amounts representing interest         150                     -
                                           ---------             ---------
                                           $     292              $ 25,465
                                           =========             =========

The  Company  capitalized  no  interest  in 1998,  1997 or 1996.  Interest  paid
amounted to  $1,832,000,  $1,975,000  and  $1,973,000  for 1998,  1997 and 1996,
respectively.

The Company has  available two  $10,000,000  unsecured  working  capital line of
credit agreements with two banks. Interest on borrowings under the agreements is
set at the banks' base rate or at LIBOR plus a margin based on a  pre-determined
formula.  No amounts were  borrowed  under these or any bank  agreements  during
1998. The working capital line of credit agreements expire December 23, 2001.

Certain  of  the  debt  agreements  contain   restrictive   covenants  requiring
maintenance  of  minimum  levels  of  working  capital,  net  worth  and debt to
capitalization  ratios.  As of December 26, 1998,  the Company was in compliance
with the  provisions of these  agreements.  Under the most  restrictive of these
covenants,  distributions  are  limited to an amount of $5  million  plus 75% of
earnings and 100% of net losses since June 30, 1993; approximately $20.6 million
of  retained  earnings  at  December  26,  1998 was  available  for  payment  of
dividends.

As of December 26, 1998,  the  carrying  amount and fair value of the  Company's
long-term  debt were $25.8 million and $24.4  million,  respectively,  and as of
December 27, 1997, they were $31.1 million and $29.7 million, respectively.

7.   STOCKHOLDERS' EQUITY

The Class A Preferred Stock has one vote per share on all matters on which it is
entitled to vote and is entitled to vote as a separate class in certain business
combinations, such that approval of two-thirds of the class is required for such
business combinations. The Class A Preferred Stock is redeemable by the Company,
by vote of the Continuing Directors (as defined in the Articles of Association).
The Class A Common  Stock has one vote per share on all  matters  on which it is
entitled to vote. In June 1987, the Company's  shareholders adopted an amendment
to the


                                      F-12
<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

Company's  Articles of  Association  that  authorized 3 million  shares of a new
Class B Common Stock and  redesignated  the Company's  existing  Common Stock as
Class A Common  Stock.  The Class B Common  Stock has ten votes per share on all
matters on which it is entitled to vote, except as may be otherwise  provided by
law,  is  generally  non-transferable  as such and is  convertible  into Class A
Common Stock on a one-for-one basis. A stockholder who does not wish to complete
the  prior  conversion  process  may  effect  a sale by  simply  delivering  the
certificate for such shares of Class B Stock to a broker, properly endorsed. The
broker may then present the certificate to the Company's Transfer Agent,  which,
if the  transfer  is  otherwise  in good  order,  will issue to the  purchaser a
certificate for the number of shares of Class A Common Stock thereby sold.

8.   SHAREHOLDER RIGHTS PLAN

In early August, 1998, following approval by its Board of Directors, the Company
put in place two Shareholder  Rights Plans, one pertaining to the Class A Common
Stock and one  pertaining to the Class B Common Stock.  These Plans are intended
to protect  stockholders by compelling someone seeking to acquire the Company to
negotiate with the Company's Board of Directors in order to protect stockholders
from unfair  takeover  tactics and to assist in the  maximization of stockholder
value.  These Rights Plans,  which are common for public companies in the United
States, may also be deemed to be "anti-takeover" provisions in that the Board of
Directors  believes that these Plans will make it difficult for a third party to
acquire  control of the Company on terms which are unfair or  unfavorable to the
stockholders.  Also,  in April,  1998 the  Legislature  of the State of  Vermont
amended a provision of the Vermont Business  Corporation Act to provide that the
directors of a Vermont corporation may also consider,  in determining whether an
acquisition  offer or other matter is in the best interests of the  corporation,
the  interests  of  the  corporation's  employees,   suppliers,   creditors  and
customers,  the  economy of the state in which the  corporation  is located  and
including the  possibility  that the best  interests of the  corporation  may be
served by the continued independence of the corporation.

9.   STOCK BASED COMPENSATION PLANS

The Company has two stock option plans:

The 1985 Option Plan provides for the grant of incentive and non-incentive stock
options to employees or consultants.  The 1985 Option Plan provides that options
are granted with an exercise  price equal to the market  price of the  Company's
common stock on the date of grant.  The 1985 Option Plan expired in August 1995,
however, some options granted under this plan are outstanding as of December 26,
1998. While the Company grants options which may become exercisable at different
times or within different periods,  the Company has generally granted options to
employees  which vest over a period of four,  five, or eight years,  and in some
cases with provisions for acceleration of vesting upon the occurrence of certain
events. The exercise period cannot exceed ten years from the date of grant.

                                      F-13

<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

A summary of the 1985 Option Plan activity is as follows:
<TABLE>
<CAPTION>

                                                         Weighted Average
                                         Number of        Exercise Price             Option Price
                                         Options            Per Share                 Per Share
                                         -------          ---------------    ----------------------------
<S>                                     <C>             <C>                  <C>                <C>   
Outstanding at December 30, 1995         357,437             $13.40          $10.63        -     $16.75
     Granted                                   -                  -               -        -          -
     Exercised                                 -                  -               -        -          -
     Forfeited                          (109,819)             11.34           10.81        -      16.75
                                        ---------            ------
Outstanding at December 28, 1996         247,618              14.31           10.63        -      16.75
     Granted                                   -                  -               -        -          -
     Exercised                           (80,000)             10.81           10.81        -      10.81
     Forfeited                           (10,807)             16.75           16.75        -      16.75
                                         --------            ------
Outstanding at December 27, 1997         156,811              15.92           10.63        -      16.75
     Granted                                   -                  -               -        -          -
     Exercised                           (34,859)             16.75           16.75        -      16.75
     Forfeited                            (6,381)             16.75           16.75        -      16.75
                                       ----------            ------                                  
Outstanding at December 26, 1998         115,571             $15.63           10.63        -      16.75
                                       ==========            ======                                   
Options vested at December 26, 1998      100,571             $15.87           10.63        -      16.75
                                       ==========            ======
</TABLE>

The 1995 Equity  Incentive  Plan provides for the grant to employees,  and other
key  persons  or  entities,  including  non-employee  directors  who  are in the
position,  in the opinion of the Compensation  Committee,  to make a significant
contribution to the success of the Company, of incentive and non-incentive stock
options, stock appreciation rights, restricted stock, unrestricted stock awards,
deferred stock awards, cash or stock performance  awards,  loans or supplemental
grants,  or  combinations  thereof.  While the Company  grants options which may
become exercisable at different times or within different  periods,  the Company
has  generally  granted  options to employees  which vest over a period of four,
five, or six years,  and in some cases subject to  acceleration  of vesting upon
specified events including a change in control (as defined). The exercise period
cannot  exceed ten years from the date of grant.  At December 26, 1998,  103,500
shares of Class A Common Stock were  available  under the 1995 Equity  Incentive
Plan.
                                      F-14
<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

A summary of the 1995 Equity Incentive Plan activity is as follows:

<TABLE>
<CAPTION> 
                                                   Weighted Average
                                     Number of      Exercise Price         Option Price
                                      Options         Per Share              Per share
                                      -------      ---------------        ----------------
<S>                                   <C>              <C>                <C>       <C>

Outstanding at December 30, 1995       25,000          $19.00             $19.00  - $19.00
  Granted                              62,500           13.97              12.38  -  16.00
  Exercised                                --              --                 --        --
  Forfeited                                --              --                 --        --
                                      -------           -----              
Outstanding at December 28, 1996       87,500           15.41              12.38  -  19.00
  Granted                             694,000           12.04              10.88  -  13.89
  Exercised                                --              --                 --        --
  Forfeited                           (27,500)          16.00              16.00  -  16.00
                                      --------          -----              
Outstanding at December 27, 1997      754,000           12.28              10.88  -  19.00
  Granted                              42,500           18.19              14.75  -  19.25
  Exercised                            (1,770)          12.63              12.63  -  12.63
  Forfeited                                --              --                 --        --
                                      -------          ------              
Outstanding at December 26, 1998      794,730          $12.60              10.88  -  19.25
                                      =======          ======              
Options vested at December 26, 1998   281,450          $12.37              10.88  -  19.25
                                      =======          ======    
</TABLE>


The Company  maintains an Employee  Stock Purchase  Plan,  which  authorizes the
issuance of up to 300,000 shares of common stock.  All employees with six months
of continuous service are eligible to participate in this plan.  Participants in
the  plan  are  entitled  to  purchase  Class A Common  Stock  during  specified
semi-annual  periods through the accumulation of payroll, at the lower of 85% of
market value of the stock at the  beginning or end of the  offering  period.  At
December 26, 1998 142,021 shares had been issued under the plan and 157,979 were
available for future issuance.

The Company has a  Restricted  Stock Plan (the 1992 Plan)  which  provides  that
non-employee  directors,  on becoming eligible, may be awarded shares of Class A
Common Stock by the  compensation  Committee of the Board of  Directors.  Shares
issued  under the plan  become  vested  over  periods of up to five  years.  The
Company  has also  adopted  the 1995  Plan,  which  provides  that  non-employee
directors  can  elect to  receive  stock  in lieu of a  Director's  annual  cash
retainer.  In 1998,  4,896 shares were issued to non-employee  directors.  These
shares vest immediately.  At December 26, 1998 a total of 12,259 shares had been
awarded  under these plans,  all of which were fully  vested,  and 22,741 shares
were available for future awards.  Unearned  compensation  on unvested shares is
recorded as of the award date and is amortized over the vesting period.

Exercise  prices for options  outstanding  at December 26, 1998 under all of the
Company's  stock  plans  ranged  from  $10.63 -  $19.25.  The  weighted  average
remaining contractual life of those options is 8.0 years.

As of December 26, 1998, a total of 284,220 shares are reserved for future grant
or issue under all of the Company's stock plans.

                                      F-15

<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

The  Company's  stock option plans  provide for the grant of options to purchase
shares of the  Company's  common stock to both  employees and  consultants.  The
Company  has  elected to follow  Accounting  Principles  Board  Opinion  No. 25,
Accounting for Stock Issued to Employees  (APB 25) and related  interpretations.
In  accounting  for its employee  stock  options under APB 25, when the exercise
price of the Company's  employee  stock  options  equals the market price of the
underlying  stock on the date of grant, no  compensation  expense is recognized.
The Company has followed FAS 123 for stock options granted to  non-employees  as
required.

Pro forma information regarding net income and earnings per share is required by
FAS 123,  which also  requires that the  information  to be determined as if the
Company has  accounted  for its employee  stock  options  granted  subsequent to
December 31, 1994 under the fair value method of that Statement.  The fair value
for these  options  was  estimated  at the date of grant  using a  Black-Scholes
option-pricing model with the following weighted-average assumptions:
<TABLE>
<CAPTION>

                                               1998      1997      1996
                                               -----     -----     -----
<S>                                            <C>       <C>       <C>  
Risk-free interest rates                       5.10%     5.53%     6.15%
Dividend yield                                 0.00%     0.00%     0.00%
Volatility factor                              0.32      0.34      0.39
Weighted average expected lives (in years)     2.4       3.6       3.3
</TABLE>

For purposes of pro forma  disclosures,  the estimated fair value of the options
is  amortized to expense over the  options'  vesting  period.  The impact on pro
forma net income may not be  representative  of  compensation  expense in future
years when the effect of the  amortization of multiple awards would be reflected
in the pro forma  disclosures.  The Company's pro forma information  follows (in
thousands except for earnings per share information):
<TABLE>
<CAPTION>

                                              1998           1997          1996
                                              -----          -----        -----
<S>                                           <C>            <C>          <C>   
Pro forma net income                          $5,935         $3,600       $3,796
Pro forma earnings per share - diluted         $0.80         $0.49         $0.53
Weighted average fair value of options 
at the date of grant                           $4.22         $4.16         $4.26
</TABLE>

10.  INCOME TAXES

The provision for income taxes consists of the following:
<TABLE>
<CAPTION>

<S>               <C>             <C>          <C> 
Federal           1998            1997         1996
- -------          -----           -----        ------
Current         $5,041          $3,300        $1,348
Deferred        (2,093)         (1,388)          681
               -------        --------     ---------
                 2,948           1,912         2,029
               -------         -------      --------
State
- -----
Current          1,003             686           252
Deferred          (417)           (210)          128
               -------        --------     ---------
                   586             476           380
               -------         -------      ---------
                $3,534          $2,388        $2,409
               =======         =======      ========

</TABLE>
                                      F-16

<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data


Income taxes computed at the federal statutory rate differ from amounts provided
as follows:
<TABLE>
<CAPTION>

                                         1998             1997              1996
                                        -----            -----             -----
<S>                                     <C>              <C>               <C>   
Tax at statutory rate                   34.0 %           34.0 %            34.0 %
State tax, less federal tax effect       4.0              5.0               6.0
Income tax credits                      (1.0)            (1.0)             (1.0)
Tax exempt interest                     (3.0)            (2.9)             (2.4)
Other, net                               2.1              2.9               1.4
                                       -----            -----             -----
Provision for income taxes              36.1 %           38.0 %            38.0 %
                                       =====            =====             =====
</TABLE>

Deferred  income  taxes  reflect  the net tax effects of  temporary  differences
between the carrying amount of assets and  liabilities  for financial  reporting
purposes and the amounts used for income tax  purposes and are  attributable  to
the following:

<TABLE>
<CAPTION>
                                                1998              1997
                                                -----             -----
<S>                                             <C>             <C>     
Deferred tax assets:
     Accrued liabilities                        $6,425            $3,872
     Inventories                                 1,413             1,503
     Accounts receivable                           430               475
     Other                                         475               221
                                                ------            ------
     Total deferred tax assets                   8,743             6,071

Deferred tax liabilities:
     Depreciation                                5,231             5,193
     Other                                         139                15
                                                ------            -------
     Total deferred tax liabilities              5,370             5,208
                                                ------            ------

         Net deferred tax assets                $3,373            $  863
                                                ======            ======
</TABLE>

Income taxes paid amounted to $6.2 million, $2.2 million and $1.7 million during
1998, 1997 and 1996, respectively.

                                      F-17

<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

11.  EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per
share:
<TABLE>
<CAPTION>

                                                      1998           1997         1996
                                                      -----          -----        -----
<S>                                                  <C>             <C>          <C>   
Numerator:
     Net income                                      $6,242          $3,896       $3,926
                                                     ------          ------       ------
Denominator:
     Denominator for basic earnings per share-
         weighted-average shares                      7,197           7,247        7,189

     Dilutive employee stock options                    266              87           41
                                                     ------          ------       -------
     Denominator for diluted earnings per share-
         adjusted weighted-average shares and
         assumed conversions                          7,463           7,334         7,230
                                                    =======          ======        ======
     Net income per common share
         Basic                                        $0.87           $0.54         $0.55
                                                    =======          ======        ======
         Diluted                                      $0.84           $0.53         $0.54
                                                    =======          ======        ======
</TABLE>

Options to purchase  32,500  shares of common  stock at $19.25 were  outstanding
during 1998 but were not  included in the  computation  of diluted  earnings per
share because the options'  exercise  price was greater than the average  market
price of the common  shares and,  therefore,  the effect would be  antidilutive.
Options to purchase 146,811 shares of common stock at prices ranging from $16.75
- - $19.00 and  194,033  shares of common  stock at prices  ranging  from $12.38 -
$16.75 were outstanding in 1997 and 1996, respectively, but were not included in
the  computation  of diluted  earnings per share  because the options'  exercise
price was  greater  than the  average  market  price of the common  shares  and,
therefore, the effect would be antidilutive.

Under an  agreement  with an outside  consultant,  if the average of the closing
market  value of the stock is in excess of $22.00  per share  over a ninety  day
period,  the consultant  would be entitled to purchase  125,000 shares of common
stock at $14.00 per share.  These 125,000 additional  warrants,  which expire on
July 1, 2004, are not included in the computation of diluted  earnings per share
because the stock did not exceed $22.00 during 1998.

12. THE BEN & JERRY'S FOUNDATION, INC.

In October 1985, the Company issued 900 shares of Class A Preferred Stock to the
Ben & Jerry's Foundation,  Inc. (the Foundation),  a not-for-profit  corporation
qualified  under Section 501 (c)(3) of the Internal  Revenue  Code.  The primary
purpose of the Foundation is to be the principal recipient of cash contributions
from the Company which are then donated to various  community  organizations and
other charitable  institutions.  Contributions to the Foundation and directly to
other  charitable  organizations,  at the rate of  approximately  7.5% of income
before income taxes, amounted to approximately  $793,000,  $510,000 and $514,000
for 1998, 1997 and 1996 respectively.

The Class A Preferred  Stock is entitled to vote as a separate  class in certain
business combinations, such that approval of two-thirds of the class is required
for such business combination. The three directors of the Foundation,  including
one of the founders of the Company, are members of the Board of Directors of the
Company.

                                      F-18

<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

13.  EMPLOYEE BENEFIT PLANS

The  Company  maintains  profit  sharing  and  savings  plans  for all  eligible
employees.  The Company has also  implemented  a management  incentive  program,
which provides for  discretionary  bonuses for management.  Contributions to the
profit  sharing  plan are  allocated  among all  current  full-time  and regular
part-time  employees  (other than the co-founders,  Chief Executive  Officer and
Officers that are Senior Directors of functions) and are allocated fifty percent
based upon length of service and fifty percent split evenly among all employees.
The profit  sharing  plan and the  management  incentive  plan are  informal and
discretionary.  Recipients who participate in the management  incentive  program
are not eligible to  participate in the profit sharing plan. The savings plan is
maintained in accordance  with the  provisions of Section 401(k) of the Internal
Revenue Code and allows all employees  with at least twelve months of service to
make annual tax-deferred voluntary  contributions up to fifteen percent of their
salary. The Company  contributes one percent of eligible employees' gross annual
salary and may match the  contribution up to an additional  three percent of the
employee's  gross annual salary.  Effective  January 1, 1998 the Company amended
its employees' retirement plan to permit contributions of shares of its stock to
the plan  from  time to time.  In 1998,  the  Board of  Directors  approved  the
contribution of $250,000 worth of Class A Common Stock to be allocated among all
eligible employees'  accounts.  Total contributions by the Company to the profit
sharing,  management incentive program and savings plans were approximately $2.7
million, $1.2 million and $670,000 for 1998, 1997 and 1996, respectively.

14.  COMMITMENTS

The Company  leases  certain  property and  equipment  under  operating  leases.
Minimum payments for operating leases having initial or remaining noncancellable
terms in excess of one year are as follows:

          1999                       $1,093
          2000                          889
          2001                          767
          2002                          598
          2003                          553
          Thereafter                  1,442

Rent expense for operating leases amounted to approximately  $1.5 million,  $1.2
million and $1.1 million in 1998, 1997 and 1996, respectively.

15.  SEGMENT INFORMATION

Ben & Jerry's Homemade Inc. has one reportable segment:  ice cream manufacturing
and  distribution.  The Company  manufactures  super  premium ice cream,  frozen
yogurt,  sorbet and various  ice cream  novelty  products.  These  products  are
distributed   throughout  the  United  States  primarily   through   independent
distributors and in certain countries outside the United States.

During 1998,  1997 and 1996 the Company's most  significant  customer,  Dreyer's
Grand Ice Cream, Inc., accounted for 57%, 57% and 55% of net sales respectively.
Sales and cash  receipts are recorded  and received  primarily in U.S.  dollars.
Foreign  exchange  variations  have  little or no effect on the  Company at this
time.
                                      F-19
<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

Information concerning operations by geographic area are as follows:

<TABLE>
<CAPTION>
                                   December 26,             December 27,            December 28,
                                      1998                     1997                    1996
<S>                                 <C>                      <C>                      <C>     
Sales to Unaffiliated Customers
United States                      $191,777                 $166,592                 $160,263
Foreign                              17,426                    7,614                    6,892
                                   --------                 --------                 --------
                                   $209,203                 $174,206                 $167,155
                                   ========                 ========                 ========
Profit or Loss
United States                      $  6,444                 $  4,136                 $  3,662
Foreign                                (202)                    (240)                     264
                                   ---------                ---------                --------
                                   $  6,242                 $  3,896                 $  3,926
                                   ========                 ========                 ========
Assets
United States                      $143,308                 $142,051                 $132,481
Foreign                               6,193                    4,420                    4,184
                                   --------                 --------                 --------
                                   $149,501                 $146,471                 $136,665
                                   ========                 ========                 ========
</TABLE>

All intersegment  sales are made from the United States to the Company's foreign
locations  and amounted to $14.6  million,  $13.2  million and $12.3 million for
1998, 1997 and 1996, respectively.

Note:     Foreign  operations  include the United Kingdom,  France,  Canada, The
          Netherlands, Belgium and Japan.


16.  SELECTED QUARTERLY FINANCIAL INFORMATION (Unaudited)

<TABLE>
<CAPTION>

                                           First Quarter    Second Quarter   Third Quarter    Fourth Quarter
1998                                           (1)                (1)              (1)              (1)  
- ----                                       ------------     -------------     ------------    --------------  
<S>                                           <C>              <C>               <C>              <C>    
Net sales                                     $41,556          $58,749           $64,566          $44,332
Gross profit                                   13,964           21,153            24,227           13,634
Net income                                        380            2,130             2,892              840
Net income per common share
     Basic                                       .05              .29               .40              .12
     Diluted
                                                 .05              .28               .39              .11

1997
Net sales                                     $36,148          $50,701           $49,956          $37,401
Gross profit                                   10,003           19,150            19,118           11,651
Net (loss) income                              (1,059)           1,741             2,528              686
Net (loss) income per common share
     Basic                                      (.15)             .24               .35              .09
     Diluted
                                                (.15)             .24               .34              .09
</TABLE>

(1)  Each quarter represents a thirteen week period for all periods presented

                                      F-20
<PAGE>

Notes to Consolidated Financial Statements
Dollars in tables in thousands except share data

17.  SUBSEQUENT EVENT

Effective  February 26, 1999,  the Company made an  investment  commitment of $1
million  in its  Israeli  Licensee,  which  gave  the  Company  a 60%  ownership
interest.  The Company will consolidate this majority owned subsidiary beginning
March 1999.

                                      F-21
<PAGE>

                          BEN & JERRY'S HOMEMADE, INC.

                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

     Years ended December 26, 1998, December 27, 1997 and December 28, 1996
                                   (In 000's)
<TABLE>
<CAPTION>

                                                 Balance at      Charged to       Charged to
                                                 beginning        costs and          other       Deductions     Balance at 
                                                  of year         expenses         accounts         (1)         end of year
                                                 ---------       ----------       ----------     ----------     -----------
                                                                                                                           
<S>                                                <C>             <C>               <C>          <C>            <C>    
Year ended  December 26, 1998                      $1,066          $  50             $----        $137           $ 979
    Allowance for doubtful accounts
   (deducted from accounts receivable)
Year ended  December  27, 1997                     $  695           $630             $----        $259           $1,066
   Allowance for doubtful accounts
   (deducted from accounts receivable)
Year ended  December  28, 1996                     $  802           $408             $----        $515           $  695
   Allowance for doubtful accounts
   (deducted from accounts receivable)

</TABLE>

(1)  Accounts deemed to be uncollectible.

                                      F-22
<PAGE>


EXHIBIT 10.8.3
LETTER AMENDMENT AGREEMENT

     Letter  Amendment  Agreement  entered  into as of January  11, 1999 to that
certain Distribution  Agreement between Ben & Jerry's Homemade,  Inc., a Vermont
corporation headquartered at 30 Community Drive, South Burlington, Vermont 05403
(the   "Manufacturer")   and  Dreyer's  Grand  Ice  Cream,  Inc.,  a  California
corporation  located  at 5929  College  Avenue,  Oakland,  California  94618 and
certain  of its  subsidiaries  (collectively,  the  "Distributor")  dated  as of
January 6, 1987 and as amended  from time to time prior to the date hereof (such
Agreement  as in effect  immediately  prior to this Letter  Amendment  Agreement
being sometimes referred to as the "Prior Agreement").

     WHEREAS,  the  parties  have  agreed  on  certain  amendments  to the Prior
Agreement  contained below, which shall be applicable to the distribution of the
Manufacturer's  Products  by  Distributor  during the period  September  1, 1998
through August 31, 1999 (said period sometimes being referred to as the "Interim
Period").

     WHEREAS,  the  parties  have  agreed  that the Prior  Agreement  as further
amended hereby (the Prior Agreement as so further amended hereby being sometimes
referred to as the "Old  Agreement")  shall  automatically  expire,  without any
further  notice or actions,  at the close of business on August 31, 1999 as more
fully set forth herein;

     WHEREAS,  the parties have  simultaneously  entered into a new distribution
agreement  of even date (the "New  Distribution  Agreement")  providing  for the
purchase,  commencing  September  1, 1999,  by  Distributor  of  products of the
Manufacturer for resale and distribution in the territory  specified in said New
Distribution Agreement (a copy of which is attached hereto); and

     WHEREAS,  the parties have  simultaneously  terminated,  by  stipulation of
dismissal,  with prejudice,  the litigation  entitled  Dreyer's Grand Ice Cream,
Inc. and Edy's Grand Ice Cream vs. Ben & Jerry's  Homemade,  Inc. pending in the
United States District Court for the northern District of California.

     NOW THEREFORE,  in  consideration of these premises and the mutual promises
of the parties and other good and  valuable  consideration,  receipt of which is
hereby acknowledged, the parties agree as follows:

     1. Prior Notices.  No effect shall be given to the termination notice dated
August 31, 1998 from  Manufacturer to Distributor and the related notices of the
Distributor to Manufacturer  dated September 22, 1998 and of the Manufacturer to
Distributor dated August 26, 1998 and October 12, 1998.

     Definitions  used in the Prior  Agreement are used herein with such defined
meanings, except as otherwise expressly provided herein.

<PAGE>

     2. Amendments to the Prior Agreement.  The parties agree that the following
amendments (or confirmations in some cases) to the Prior Agreement are effective
from and after this date and shall  control,  notwithstanding  any provisions of
the Prior Agreement.

     (i) The  area  within  which   Distributor   shall   purchase  and  resell
Manufacturer's  Products  under  the  Old  Agreement  shall  continue  to be the
Territory set forth in the Prior Agreement,  subject to the following provisions
of this Letter Amendment Agreement.  Distributor's rights in all portions of the
Territory  (other than the New York Territory)  shall be exclusive to the extent
they were  exclusive  under the Prior  Agreement on August 30, 1998 and shall be
non-exclusive to the extent they were non-exclusive under the Prior Agreement on
August 30, 1998.

     Subject  to the  terms  of  the  existing  agreements  with  such  parties,
including  the Prior  Agreement,  as  applicable,  during  the  Interim  Period,
Manufacturer  agrees to maintain or cause to be  maintained on  essentially  the
same terms and conditions,  the current distribution  relationships with Sunbelt
Distributors  Inc.  of  Houston,  Texas,  and with  Rainbo  Distributors  of San
Leandro,   California,   which  serves  the  out-of-home   markets  in  Northern
California.

     (ii)  Distributor's   exclusive   rights  to   purchase   and   distribute
Manufacturer's  Products to the supermarket trade (three cash registers or more)
in the New York Territory (the New York City  metropolitan  area,  including the
five boroughs of New York, Nassau County, Suffolk County, Westchester County and
Northern New Jersey) are hereby agreed to terminate  automatically,  without any
further notice or action, on April 15, 1999 and Distributor  agrees that it will
not make any sales of Manufacturer's Products,  directly or indirectly,  in such
supermarket  trade in the New York Territory or to any person for resale in such
supermarket  trade in the New York  Territory  after April 15, 1999. The parties
understand that the remaining channels of distribution in the New York Territory
remain  exclusive until April 15, 1999 and will then continue on a non-exclusive
basis until August 31,  1999.  The parties  confirm  that,  notwithstanding  any
provision  of  the  Old  Agreement,  the  Manufacturer  has  no  right  to  make
Distributor's  distribution rights  non-exclusive in any channel of distribution
in the New York Territory prior to April 15, 1999.

     (iii) The parties confirm that, without limiting Distributor's best efforts
obligations  under the Prior  Agreement to distribute  Manufacturer's  Products,
Distributor   shall,   during  the  Interim  Period,  be  required  to  purchase
Manufacturer's  Products  in at least an  amount  equal to the  volume  purchase
commitment  set  forth in  Section 8 of the Prior  Agreement  (which  commitment
became  applicable as a result of  Manufacturer's  notice of August 31, 1998 and
Distributor's  election of September  22, 1998 and which is hereby  confirmed to
remain a commitment  binding  Distributor  during the Interim Period;  provided,
however,  that this volume  purchase  commitment  shall not be  applicable  with
respect  to the  Territory  described  in  Schedule  2A to the New  Distribution

<PAGE>

Agreement.  The parties  understand  that such  commitment  shall be adjusted to
reflect  changes in the  Territory  herein and the method of selling  hereunder.
Distributor  recognizes that this  commitment  forms part of the Prior Agreement
and is subject to the "for cause" termination provisions thereof.

     (iv)  In  addition  to the  purchase  prices  payable  by  Distributor  for
Manufacturer's Products specified in the Old Agreement, for the period beginning
January 5, 1999 Distributor  shall pay a rebate to  Manufacturer,  payable every
month in  arrears  28 days  after the end of each  month,  equal to [ * ] of the
amount of the  Distributor's  monthly  sales of all  Products  to all  customers
including (without duplication) sales by subdistributors (but excluding sales to
or  by  those  Non-affiliated   subdistributors   making  purchases  in  smaller
quantities  [i.e., 10 pallets or less on an occasional basis] up to an aggregate
of [ * ]  of  Distributor's  total  monthly  sales).  The  term  "Non-affiliated
subdistributors"  shall mean  subdistributors  in which Distributor does not own
more than 20% of the equity  interests.  As used in this Section,  Distributor's
monthly sales shall mean gross  revenues less returns and allowances for damaged
goods. Distributor's failure to make rebate payments when due shall constitute a
failure  to comply by  Distributor  which  will  permit  termination  of the Old
Agreement by  Manufacturer  under  Section 8 of the Old  Agreement  unless cured
within 30 days after notice of such failure from Manufacturer to Distributor.

     (v) The parties  have  previously  agreed  under the Prior  Agreement  that
Distributor  will pay  Manufacturer [ * ] of the cost of the trade promotions on
the  Manufacturer's  Products that have been  mutually  agreed for the remaining
months of the year 1998.  With  respect to the  period  January 1, 1999  through
August  31,  1999  Distributor  agrees  to pay  Manufacturer  [ * ] of the trade
promotion  dollars  in an amount  equal to the cost for the same  months in 1998
(which are hereby  deemed to be mutually  agreed in advance  through  August 31,
1999 and agreed through April 15, 1999 in the case of the supermarket channel in
the New York Territory)  provided that  Manufacturer pays the remaining [ * ] of
the cost of such promotions.  The parties confirm that payments shall be made by
Distributor  in the manner  that has been the current  practice  under the Prior
Agreement in 1998, namely promptly by way of off-invoice credits and debits.

     For these purposes,  trade promotions on the Manufacturer's  Products shall
not include print,  radio,  television or other media advertising  placed by the
Manufacturer and all consumer  promotions,  i.e. scoop trucks,  marketing agents
and community agents or slotting,  but shall include off-invoice,  retailer ads,
retailer display  specials,  bunker programs,  etc. and other trade  promotional
techniques which may be used in lieu of such conventional  trade promotions.  If
Manufacturer wishes to conduct additional trade promotions for the period

* This  confidential  portion  has been  omitted and filed  separately  with the
Commission.

<PAGE>

     January 1, 1999 through August 31, 1999,  Distributor shall not be required
to make any [ * ] payment of the cost of such additional trade promotions unless
Distributor has given its express consent.  If the Distributor does not give its
consent,  then  Manufacturer  may continue such additional  trade promotions and
bear [ * ] of the cost thereof.

     (vi) During the Interim  Period,  Distributor  shall pay its portion of the
cost of all slotting on the  Manufacturer's  Products in accordance with Section
4(c) of the Prior Agreement.

     (vii) With respect to "selling"  activities  pertaining  to the Products of
the Manufacturer during the Interim Period, it is agreed that Manufacturer shall
take over on January 5, 1999,  the "corporate  selling",  which means selling to
all chain accounts and headquarters selling; provided, however, that Distributor
will  continue  to provide  such  services  so as to work with  Manufacturer  to
provide a smooth  transition from  Distributor to  Manufacturer  but in no event
shall  this  continued  support  last more than  three to four  weeks  after the
execution of this Letter Amendment.  Distributor will continue to do the selling
activities  "up and down the street"  trade at the store level through its route
salesmen and other personnel.

     (viii)  During the  Interim  Period,  Distributor  shall not,  directly  or
indirectly  manufacture,  test market, market, promote or sell super premium ice
cream  or  products  as  previously  defined  in the  Prior  Agreement  (and for
convenience, set forth below) except as follows:

     Manufacturer  agrees that the  provisions of the Old Agreement  relating to
super  premium  ice  cream  or  products,  including,  without  limitation,  the
provisions of Section 8A thereof, shall not apply to the following activities of
Distributor and that the following  activities  shall be permitted and shall not
be deemed  inconsistent  with the performance by Distributor of its best efforts
obligations under the Old Agreement:

     1. The  development of formulae,  processes,  marketing and sales plans and
other plans relating to super premium ice cream or products;

     2.  Test-marketing,  promoting,  selling and  manufacturing  (to the extent
appropriate to  test-marketing)  super premium ice cream or products  within the
territory described in Schedule 2A to the New Distribution Agreement, within the
State of California or, beginning April 15, 1999, within the State of New York;

* This  confidential  portion  has been  omitted and filed  separately  with the
Commission.

<PAGE>

"ice cream,  frozen  yogurt,  sorbets,  ices or other  frozen  dessert  products
whether dairy based or not  (although  not to include  super premium  novelties)
primarily  sold in pint-size  containers  for a current retail price equal to or
greater than an average of $2.19 per pint over a 52 week period  adjusted by the
CPI Index (December 1993 to equal 100 for this purpose),  and including quart or
half-gallon sizes of such products."

     (ix)  The  Old  Agreement,  including  without  limitation  the  provisions
relating to the New York  Territory,  shall  automatically,  without any further
notice or  actions,  expire at the close of  business  on August 31, 1999 unless
sooner terminated in accordance with its provisions. Notwithstanding this agreed
expiration of the Old Agreement, all claims arising prior to such expiration for
any breach of or for any amount due under the Old Agreement  (excluding any such
claims that have been  satisfied,  waived or released prior to such  expiration)
shall survive such expiration in each case.

     (x) All sums payable to Manufacturer for Manufacturer's  Products purchased
hereunder  shall be paid in  arrears  21 days  from  the date of  Manufacturer's
invoice (which shall be the post-marked  date of the invoice or any earlier date
of facsimile  transmission or other delivery to Distributor)  with a 7-day grace
period. As to all sums not paid within such 28 day period,  Distributor shall in
addition pay a [ * ] late payment premium.

     (xi) The amount of credit  available under paragraph 9 of the Old Agreement
shall be changed to [ * ] and all other provisions of the line of credit and its
workings  will  remain  as in the Old  Agreement.  Said  credit  line  shall  be
available  unless  Distributor  is in breach of a material  provision of the Old
Agreement  or unless  Manufacturer  determines,  pursuant to the exercise of its
regular credit policy, that Distributor's  financial condition warrants a change
in the said credit line.

     3. The Partiesd' Current  Compliance;  Best Efforts  Standard.  The parties
acknowledge  and agree that as of the date of this  Letter  Amendment  Agreement
each  party  is in full  compliance  with all of the  terms of Prior  Agreement,
including,  without limitation, each party's best efforts obligations,  and each
party hereby waives any  non-compliance  (to the extent the relevant party knows
or has reason to know of  non-compliance) by the other under the Prior Agreement
prior to the date of this Letter Amendment Agreement.  Notwithstanding any other
provision of the Old Agreement, Distributor shall not be in breach of any of its
best efforts  obligations  under the Old Agreement if  Distributor is performing
under  the  Old  Agreement  in  a  manner  substantially   consistent  with  its
performance during the twelve (12) month period

* This  confidential  portion  has been  omitted and filed  separately  with the
Commission.

<PAGE>

immediately  preceding the date of execution of this Letter Amendment  Agreement
(the  "Comparison  Period").  Nothing herein shall be deemed to waive compliance
with the "best efforts" commitment under the Prior Agreement.

     4. Negotiation of Agreement.  Each party and its counsel have cooperated in
the  drafting  and  preparation  of  this  Letter  Amendment  Agreement  and the
documents  referred to herein,  and any and all drafts relating thereto shall be
deemed the work  product of the  parties  and may not be  construed  against any
party by reason of its  preparation.  Accordingly,  any rule of law or any legal
decision that would require  interpretation  of any  ambiguities  in this Letter
Amendment  Agreement  against the party that drafted it is of no application and
is hereby expressly waived.

     5.  Representation  and Covenant.  Distributor hereby represents that as of
the date  hereof it is not in default in any respect  under,  and will not be in
default in any respect but for the running of any applicable grace period under,
any loan agreement or other  agreement for the borrowing of money or capitalized
leases (collectively referred to as the "Financing Agreements").

     6. Entire Agreement;  Amendments. The Prior Agreement as amended hereby and
the New  Distribution  Agreement  constitute  the entire  agreement  between the
parties,  and  there  are  no  representations,   warranties  or  conditions  or
agreements  (other than  invoices,  purchase  orders and the like  necessary  to
implement said agreements) not contained herein (or in any document not referred
to herein) that constitutes any part hereof or that are being relied upon by any
party hereunder. If any provision of this Letter Agreement is held by a court of
competent  judgment to be invalid,  void or unenforceable,  the other provisions
shall  nevertheless  be in full  force and  effect  without  being  impaired  or
invalidated in any way.

     Except as expressly  amended hereby,  the Prior Agreement shall continue in
full force and effect.

     No provisions  of the Old Agreement may be modified or amended  except by a
written instrument signed by each of Manufacturer and Distributor.

     7. Governing Law. This Letter  Amendment  Agreement shall be binding on the
parties and successors  and assigns,  as provided in the Prior  Agreement.  This
Letter Amendment  Agreement and all actions related hereto shall be governed by,
and any  dispute  relating  to this  Letter  Amendment  Agreement  or the  Prior
Agreement  or the  entering  into  of this  Letter  Amendment  Agreement  or the
expiration  of the Old  Agreement  shall be resolved  in  accordance  with,  the
provisions of the Old Agreement.

<PAGE>

IN WITNESS  WHEREOF,  each of the parties hereto has caused this Agreement to be
duly executed and delivered by its duly authorized  representative as of the day
and year first above-written.

                    BEN & JERRY'S HOMEMADE, INC.
                    By:
                    Title:

                    DREYER'S GRAND ICE CREAM, INC.
                    By:
                    Title:

                    EDY'S GRAND ICE CREAM, INC.
                    By:
                    Title:


                                                                 EXHIBIT 10.10
NEW DISTRIBUTION AGREEMENT

     This Distribution Agreement (sometimes referred to as the "New Distribution
Agreement" or this  "Agreement") is entered into as of this 11th day of January,
1999 by and  between  Dreyer's  Grand Ice Cream,  Inc.,  a Delaware  corporation
headquartered at 5929 College Avenue, Oakland,  California 94618 ("Distributor")
and Ben & Jerry's  Homemade,  Inc., a Vermont  corporation  headquartered  at 30
Community Drive, South Burlington, Vermont 05403-6828 ("Manufacturer").

     WHEREAS, the parties wish to confirm that a certain Distribution  Agreement
dated as of  January  6,  1987,  as  amended,  including  by a Letter  Amendment
Agreement dated on the date hereof (the "Letter Amendment  Agreement",  and such
1987 Agreement as so amended by the Letter  Amendment  Agreement being sometimes
referred to as the "Old Agreement"),  will automatically expire, without further
notice or actions,  as of the close of business  on August 31,  1999,  and wish,
simultaneously  with the entering  into the Letter  Amendment  Agreement and the
filing of the  Stipulation  of dismissal  with  prejudice in the pending case of
Dreyer's  Grand Ice  Cream,  Inc.  and Edy's  Grand Ice Cream vs.  Ben & Jerry's
Homemade,  Inc., to enter into this Agreement effective today, but providing for
the  distribution  upon the terms and conditions set forth below,  commencing on
September  1,  1999,  of  the  Manufacturer's  Products  by  Distributor  in the
Distributor Territory as defined below and for certain related matters set forth
below.

     NOW THEREFORE,  in consideration of these premises,  the mutual promises of
the  parties  and other  good and  valuable  consideration,  receipt of which is
hereby acknowledged, the parties agree as follows:

     1. PURPOSES OF AGREEMENT.  Manufacturer is engaged in the manufacture, sale
and distribution of ice cream and frozen dessert products  manufactured and sold
under the trade name "Ben & Jerry's" and in some cases other names.  Distributor
is engaged in the  manufacture,  sale and distribution of ice cream products and
frozen desserts sold under several brand names including  "Dreyer's" and "Edy's"
and including ice cream products  manufactured by or for others.  The use of the
term  "Distributor"  in this Agreement means Dreyer's Grand Ice Cream,  Inc. and
any  controlled  subsidiaries  thereof  engaged in ice cream  operations  in the
United States (production or distribution).  The term "Manufacturer"  shall mean
Ben & Jerry's Homemade,  Inc. and any controlled subsidiaries thereof engaged in
the United States.

     Distributor and  Manufacturer  desire to enter into this Agreement  setting
forth the mutual rights and  responsibilities of the parties with respect to the
distribution,  resale and promotion of Products (as defined) of the Manufacturer
through the  distribution  system of the  Distributor,  being the  Distributor's
owned and operated distribution system and its authorized subdistributors.

     It is understood that such  distribution  will commence  September 1, 1999,
and  that  all of the  provisions  of this  Agreement  shall  only be  effective
commencing September 1, 1999, provided,  however, that the provisions of Section
13 hereof shall be effective immediately.


<PAGE>


     "Best efforts" as used in this Agreement means commercially  reasonable use
of available resources to accomplish the specified objectives.

     1.1  Representation.  Distributor  hereby  represents  that as of the  date
hereof it is not in default in any respect under,  and will not be in default in
any respect but for the running of any applicable  grace period under,  any loan
agreement or other agreement for the borrowing of money or capitalized leases.

     2.   Distribution.

     2.1  Appointment of Distributor.  Subject  to all of  the  terms  hereof,
Manufacturer  hereby appoints  Distributor,  commencing  September 1, 1999, as a
non-exclusive distributor for the Products (as defined below) in the Distributor
Territory  within the United States as set out in Schedule 2A (the  "Distributor
Territory"),  which  Distributor  Territory  may be  changed  by mutual  written
consent of the parties.

     The Products distributed by Distributor hereunder include (i) Ben & Jerry's
brand items which are pints,  quarts,  half gallons,  single serve and including
bulk sizes of ice cream,  frozen  yogurt,  sorbet,  novelties  and other  frozen
desserts  manufactured  by the  Manufacturer  and (ii)  subject to the effect of
distribution agreements between Distributor and third parties effective prior to
a designation by Manufacturer  adding Products  hereunder,  such other brand ice
cream,  frozen  yogurt,  sorbet,  novelties  and other frozen  desserts of other
persons as are involved in a significant  relationship  with Manufacturer as may
be designated by Manufacturer from time to time, all as set forth in Schedule 2B
as  supplemented  or revised by  Manufacturer  from time to time with reasonable
notice to Distributor (collectively, the "Products").

     Subject to all of the terms hereof,  Distributor  accepts such  appointment
and agrees to use its best  efforts  to  distribute,  resell,  and  deliver  the
Products in all  flavors  and sizes to all types of retail  stores and all other
types of accounts in this  Distributor  Territory and to promote the Products in
accordance  with  the  terms  of  this  Agreement   throughout  the  Distributor
Territory.

     In accordance with the foregoing,  Distributor will use its best efforts to
meet the  distribution  performance  standards  set out in Schedule 2C, and with
such updates and revisions as shall be agreed at least  annually with respect to
each  ADI  or  other  market  area  listed  on  Schedule  2A  (the  "Performance
Requirements"). It is understood that the Distributor is responsible for meeting
the  Performance  Requirements  on an annual  basis on a market by market  basis
within the Distributor  Territory for the Distributor  Territory served directly
(and if expressly applicable under Section 2 of this Agreement, geographic areas
within  the  Distributor  Territory  served  indirectly,   by  using  authorized
subdistributors). It is understood that, in the event that the Manufacturer adds
an  additional  distributor  in part of the  Distributor  Territory,  the volume
levels contained in the Performance  Requirements shall be appropriately reduced
to reflect such appointment.

<PAGE>

     The  performance  goals,  i.e.  annual  business  plan  volume,  etc.  (the
"Performance Goals") for any given calendar year,  determined as provided below,
shall include the performance  matters referred to in the immediately  preceding
paragraph that the Distributor  reasonably  should be expected to achieve in the
Distributor  Territory  for such year and  shall be  determined  by taking  into
account (a) the Performance Goals for the immediately preceding year, (b) actual
performance of the Distributor  during the  immediately  preceding year, (c) any
events or situations  out of the ordinary that have occurred in the  immediately
preceding  year or are  reasonably  expected to occur in the  marketplace in the
following  year,  which  affected  or would  reasonably  be  expected  to affect
Distributor's  performance,  and (d) any reasonably  reliable market performance
data for the various  markets in which the  Distributor  and other  distributors
distribute substantially the same products of the Manufacturer.

     The Performance  Requirements  and the Performance  Goals for each calendar
year  commencing 2000 shall be proposed no later than October 1 of the preceding
year by Manufacturer,  after prior consultation with Distributor, and thereafter
shall be the subject of good faith negotiations by the parties. In the event the
parties  fail to reach  agreement  by October 15 in any year on the  Performance
Requirements  and  Performance  Goals  for the  next  calendar  year,  then  the
Performance  Requirements and Performance Goals for the next calendar year shall
be determined by the averaging of the Performance  Requirements  and Performance
Goals  (where  applicable)  for the top four (other than those to be  applicable
under this Agreement) of the major national markets used by the Manufacturer for
distribution,  planning and  operational  purposes,  provided  that,  as to 1999
(which  consists of the months of September - December),  the parties  commit to
reach agreement on the 1999 Performance Requirements and Performance Goals by no
later than March 31, 1999.

     Distributor  confirms that it will,  except as otherwise  specified in this
Agreement,  use its best efforts to follow  Manufacturer's  general distribution
policies  (the  "Distribution  Policies")  as now in  effect  and as  reasonably
amended for application to Manufacturer's distributors generally upon reasonable
written notice to Distributor (see Schedule 2D for the Distribution  Policies as
in effect on the date hereof).

     2.2 Accounts. It is agreed that Distributor Territory will include, for all
Products  except bulk, any and all channels and all retail  outlets,  including,
but not limited to, supermarkets,  A and B stores/supermarkets,  military bases,
food service  accounts and concession  areas,  Distributor  owned push carts and
bunker  promotions  in  supermarkets,  convenience  stores,  Mom  and  Pops  and
specialty food stores and club stores  (including  those served on a consignment
basis as provided below). Except for mutually agreed authorized  subdistributors
(whether or not Distributor owns a minority interest therein),  Distributor will
establish, maintain and operate company-owned and operated trucks, warehouse and
related assets as necessary to obtain the distribution  coverage needed to carry
out Distributor's obligations to distribute the Products.  Distributor will sell
the Products to accounts whether or not the account wishes to purchase any other
products distributed by Distributor.

<PAGE>

     Distributor  agrees that it will not  knowingly,  directly  or  indirectly,
through  independent  distributors or otherwise,  sell, market or distribute the
Products to any person outside the Distributor Territory or for sale outside the
Distributor Territory.

     2.3 Sales in Distributor  Territory and Authorized  Accounts.  Food Service
Accounts.  With respect to  distribution  of Food Service  (which shall  include
novelties that are also  distributed as provided in Section 2.2. above and bulk)
which shall consist of sales to non-grocery channels, including, but not limited
to, concessionaires,  captive accounts,  institutional accounts, restaurants and
the like and shall also include such scooping venues (other than  franchises) as
may be established from time to time by the Manufacturer,  the Distributor shall
sell to such Food Service accounts as the Manufacturer may reasonably  designate
from  time  to  time.  It is  understood  that  there  may  be  changes  in  the
Manufacturer's  designation of Food Service  accounts which are to be handled by
the  Distributor,  and the parties agree to reach reasonable  accommodations  in
order to  realize  the  potential  for  sales of the  Products  to Food  Service
accounts.

     Distributor  agrees to distribute only to the authorized  types of accounts
in the  Distributor  Territory  in  accordance  with this  Agreement,  including
Sections  2.2 - 2.4.  In order to carry out the  provisions  of this  Agreement,
Distributor  will  abide by and,  where  applicable,  impose  these  contractual
restrictions on all the persons  distributing  Products under this Agreement who
are not presently bound by an agreement with Distributor,  except when otherwise
authorized  in  writing  by the  Manufacturer.  Notwithstanding  the  foregoing,
nothing  herein  shall  permit   enlargement  of  the   Distributor   Territory.
Nonetheless,   in  the  event  that  the  Products  are  made   available  to  a
non-permitted account,  Distributor agrees to use its best efforts to remedy the
situation.  Distributor,  consistent  with  applicable  law,  will  use its best
efforts to  terminate  any  distributor  or other  person who  continues to sell
unauthorized  accounts.  It is understood  that the best efforts  obligations of
Distributor with respect to the customer/territorial limitations are to use best
efforts,   consistent   with  law,  in   enforcing   such   customer/territorial
restrictions  under this Agreement and that  Distributor  shall not be liable to
the Manufacturer for any unauthorized sales or resales by the other distributors
as long as Distributor  has not authorized  any sales by other  distributors  in
derogation of the rights retained by the Manufacturer.

     2.4 Distribution to Franchisees,  etc. To the extent Manufacturer  supplies
the  Products  to  Distributor,  Distributor  agrees  to  supply  the  Products,
including bulk, to Manufacturer's  franchised,  licensed and company-owned scoop
shops in the Distributor Territory on a drayage basis.  Distributor  understands
that Manufacturer's franchise agreements require it to serve franchise customers
first in the event of product shortage.  Distributor will receive a handling fee
per item delivered as established by Manufacturer,  that fee currently being [ *
] per 2 1/2  gallon  bulk tub and [ * ] per  sleeve of pints  and  miscellaneous
boxed  goods,  with  [ *  ]  of  the  freight  to  the  Distributor  to  be  the
responsibility of Distributor.


     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

     2.5 No Exclusive Rights. As of the date of this Agreement, Manufacturer has
no other distributors in the Distributor  Territory for the supermarket channels
of  distribution.  Before  Manufacturer  grants  any  other  person  a right  to
distribute the Products in the Distributor  Territory,  Manufacturer shall first
give not less than 30 days prior written notice to Distributor and shall consult
with Distributor. Before Distributor commences the distribution of any ice cream
products of another  person not being  distributed  by  Distributor  on the date
hereof,  Distributor will give  Manufacturer not less than 30 days prior written
notice and shall consult with Manufacturer.

     2.6 Distributor's  directly Owned and Operated  Distribution  System. It is
understood  that  in the  Distributor  Territory  Manufacturer  shall  sell  the
Products to Distributor  for  distribution  through  Distributor's  distribution
system (as more specifically described in Section 5.2 hereof ("DSD")) and with a
small percentage  distributed by authorized  subdistributors of the Distributor.
Distributor  agrees  that its  maximum  resale  prices  on  Products  resold  to
subdistributors  will not exceed [ * ] above the prices paid by Distributor  for
such Products to the Manufacturer, including freight, under Section 9.

     Distributor  agrees  that  all  subdistributors  shall  be  subject  to the
approval of the Manufacturer,  which may not be unreasonably denied. All current
subdistributors  are hereby  approved  by  Manufacturer  and will be listed on a
Schedule  2.6  to be  delivered  by  Distributor  to  Manufacturer  as  soon  as
practicable after execution of this Agreement by the parties. Manufacturer shall
have  the  right  to  suggest   subdistributors   subject  to  the  approval  of
Distributor,  which may not be unreasonably  denied.  Without limiting any other
provision  of this  Agreement,  the  Manufacturer  shall  also have the right to
appoint  an  additional  subdistributor  or, if  Distributor  does not  accept a
designated subdistributor,  a co-distributor in an area if Distributor is unable
to sell any Products into a particular  class of trade (such as Mom & Pops) or a
particular  account of  significance  (an account with at least six stores) and,
provided  that this right shall be limited to sales to such  account(s) or class
of trade.

     2.7 SUPPLY OF PRODUCTS  FOR  DISTRIBUTION.  Manufacturer  agrees to use its
best efforts to make the  Products  available to  Distributor  hereunder  F.O.B.
Manufacturer's  plants in Vermont,  in such quantities and flavor assortments as
Distributor may reasonably  require,  subject only to  Manufacturer's  right, if
reasonably required by force majeure or other unforeseen circumstances affecting
production  delays  (subject  to  any  priority  contractually  required  by the
franchise  agreements  referred  to  above) to  allocate  Products  between  all
distributors and franchisees,  including  Distributor and  Manufacturer's  other
distributors  (independent or company-owned) in this country or those buying for
distribution  in foreign  countries.  Distributor  shall purchase on full pallet
basis (or on a split pallet basis with a picking charge),  one flavor per pallet
and on half-trailer load minimum basis.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

     2.8 No Discrimination. In order to ensure that competition for the Products
and  products  of the  Distributor  is  vigorous,  Distributor  agrees  that all
incentive,  commission or other compensation  programs or benefits for its route
salesmen or other sales and sales-type  employees and other  employees  directly
involved      in      the       distribution       function      shall      have
incentive/commission/compensation/benefit  terms relating to distribution of the
Products  of the  Manufacturer  that are at least  equal  to those  relating  to
distribution   of  products   manufactured  by  Distributor  or  other  products
distributed  by  Distributor  and that the  instructions  to and  conduct of the
Distributor's  personnel in the Distributor Territory shall be implemented so as
not  to  discriminate,  directly  or  indirectly,  against  distribution  of the
Products of the Manufacturer.

     2.9 Co-Distribution, Etc.  As to all ADI's within the Distributor Territory
where  Distributor   distributes   products  directly  (or  through  independent
distributors and subdistributors, if and where so permitted by the express terms
of this Agreement) and where Manufacturer may be selling to other  distributors,
Distributor will be co-distributors with Manufacturer's other distributors, and,
as between the  Manufacturer  and  Distributor,  Distributor will not commit any
material  unfair  trade  practices as to such other  distributors  or attempt to
unlawfully  interfere with their customers,  and Manufacturer,  when acting as a
distributor,  will  not  commit  any  material  unfair  trade  practices  as  to
Distributor or attempt to unlawfully interfere with Distributor's  customers, it
being understood that neither  Distributor nor Manufacturer shall be responsible
for  actions  taken  or  not  taken  by  any  of  the  other   distributors   or
subdistributors used by them.

     3. Marketing and Sales.  Manufacturer shall be responsible for marketing of
the Products in accordance with the provisions of this Agreement, subject to the
following:

     3.1  Manufacturer  and Distributor  shall regularly  exchange by electronic
means  any  information   necessary  to  the  performance  of  their  respective
responsibilities and roles hereunder. Manufacturer will receive from Distributor
data  provided  through the  standard UCS 867 product  transfer/resale  set. The
data,  provided  weekly,  will be of the same  quality and  coverage as has been
supplied  by  Distributor  in 1998  under the Old  Agreement.  Each  party  will
cooperate  with the other to be able to receive and  transmit  data  through the
standard UCS 867 protocol as soon as practicable.

     3.2  Manufacturer  will be responsible  for the generation and [ * ] of the
cost of the following: all print, radio, tv or other media advertising placed by
the Manufacturer  and all consumer  promotions,  i.e.,  scoop trucks,  marketing
events and  community  events.  Each party shall  promptly  pay,  subject to the
following provisions,  [ * ] of the cost of all slotting and trade promotions on
the  Manufacturer's  Products  in the  Distributor  Territory,  which  shall not
include  the  foregoing  items  in the  previous  sentence,  but  shall  include
off-invoice,  retailer ads,  retailer display specials,  bunker programs,  etc.,
other  trade  promotional   techniques  which  may  be  used  in  lieu  of  such
conventional trade promotions.  So long as each party's cost of trade promotions
and

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

slotting as so defined  herein on the  Manufacturer's  Products  does not in the
aggregate  exceed  for  all  markets  in  the  Distributor  Territory  [ * ] per
Equivalent  Unit (as such  term is  defined  in  Schedule  3.2)  per  year,  the
Distributor  shall pay its [ * ] share of such trade  promotions  and  slotting,
without any requirement for consent by Distributor.

     With respect to the second  category of trade  promotions that would in the
aggregate  exceed  for all  markets  [ * ] per EU per  year [ * ] share of trade
promotions,  the parties must mutually agree on the  promotion,  in the event of
which  agreement  the cost of the  trade  promotion  shall be  shared on a [ * ]
basis,  provided that, in the event the parties do not mutually agree on a trade
promotion in this second category,  then the Manufacturer may require such trade
promotion  to be  carried  out as  directed,  but with [ * ] of the cost of such
trade promotion being the  responsibility  of Manufacturer,  it being understood
that  Manufacturer  shall  first be  required  to send a notice  to  Distributor
committing  to  such  [ * ]  cost  responsibility.  It is  understood  that  the
provision of [ * ] per EU per year will be subject to appropriate  adjustment in
the  event  of a  meaningful  change  in  market  conditions  for  promotion  of
Manufacturer's  Products (for example,  if a retailer materially changes its way
of doing  business).  All credits or other  payments  necessary to carry out the
provisions of this Section 3.2 shall be made by the parties on a monthly  basis,
and any  adjustment  necessary  to  "true  up" the  amounts  shall  be made on a
quarterly  basis,  with the  final  adjustment  promptly  after  the end of each
calendar year.

     3.3 It is understood that,  unless otherwise agreed,  Manufacturer's  sales
representatives  shall make presentations and sales calls to Supermarket Channel
(three cash registers or more),  convenience  store chains,  national  accounts,
restaurants,  and  any  other  accounts  designated  by  Manufacturer  following
reasonable  notice to  Distributor  as to  presentations  and sales calls in the
Distributor  Territory,  provided that Distributor personnel in the distribution
system  may  accompany   Manufacturer's   personnel,   unless  inappropriate  in
Manufacturer's  judgment,  to assist in the effective  promotion of the Products
through the distribution  system. With respect to other accounts which are to be
sold by Distributor under this Agreement,  including  convenience  stores (other
than convenience store chains) and Mom & Pops,  Manufacturer has determined that
it would be most efficient for sales calls to be made by  Distributor  personnel
at the  direction  of the  Manufacturer.  In  addition,  all  promotions  on the
Products must be only those  authorized by the  Manufacturer,  prior to offering
these to accounts.

     4. Social  Mission  Activities.  Distributor  recognizes the benefit of the
image and  reputation  of the  Products  and of the  Manufacturer  that has been
previously  created in the  Distributor  Territory,  including  that part of the
image  and  reputation  related  to the  Manufacturer's  approach  to  marketing
activities,   community   oriented  events,   promotions  or  benefits  and  the
Manufacturer's  Social  Mission,  as set  forth  in  Schedule  4.1.  Distributor
acknowledges  its   responsibility  to  maintain  and  sustain  that  image  and
reputation in Distributor activities as a distributor of the Manufacturer in the
Distributor  Territory,  including  the  obligations  set forth in  Section  4.1
hereof.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

     4.1  Distributor  shall use its best efforts to integrate into its business
of  distributing  the Products of  Manufacturer  hereunder a  reasonable  number
(given the size of Distributor's  operation) of socially responsible  activities
which are not inconsistent with those activities and programs which Manufacturer
conducts to implement its social mission, as described in Manufacturer's  Annual
Report for 1997 and other Manufacturer's  materials attached as Schedule 4.1 and
as reasonably  updated from year to year by Manufacturer  upon reasonable notice
to  Distributor.  The  Manufacturer  acknowledges  that  the  activities  of the
Distributor set forth in Schedule 4.2 are examples of such socially  responsible
activities and that activities of the Distributor in the "socially  responsible"
arena  have  been  acceptable  overall  through  the date of  execution  of this
Agreement.   However,  Distributor  as  is  its  custom,  will  strive  to  make
improvements to the same as may be reasonable in the  circumstances.  It is also
understood that, in completing the Questionnaire furnished under Schedule 4.1 on
an annual basis, Distributor shall be entitled not to respond to the extent that
the response would include  confidential  business  information of  Distributor.
Material  failure  by  Distributor  to  identify  and  implement  such  socially
responsible  activity  from  time to time,  after  notice  of such  failure,  in
reasonable  detail,  from  Manufacturer and 90 days cure period,  shall,  unless
reasonably  cured by  Distributor  in said cure period,  constitute  Cause under
Section 8.3.

     5. Delivery; Other Services.  Distributor shall be responsible for delivery
of the Products and shall provide the same delivery service and care it provides
for its own  products,  including  service  (such  intervals  in the  week as is
necessary,  given the retail  outlet,  to exploit the market  potential) for all
types of accounts, products rotation, correct flavor assortment,  proper display
and pricing of product,  removal of damaged product  (provided that in the event
that  Product  is  required  to  be  removed  pursuant  to  a  decision  of  the
Manufacturer,  such as  discontinuance  of a slow moving item,  the  Distributor
shall be solely  entitled to credit for the purchase price  previously  paid for
such  Product),  assurance of adequate  back stock where  allowed and display of
merchandising  materials in and around the freezer case. Distributor also agrees
to comply with Manufacturer's  general service standards for distributors as set
forth in the  Distribution  Policies  referred to above and  including  those in
Section 5.2 below.

     These services will be provided by Distributor where  Distributor  delivers
its own  products.  To the extent that the Products are  expressly  permitted by
this Agreement to be delivered by independent  distributors (or subdistributors)
used by  Distributor,  Distributor  will  exercise  best  efforts  to cause such
independent  distributors (or  subdistributors)  to provide delivery service and
care  of  the  Products  as  aforesaid  but  shall  in no  event  be  liable  to
Manufacturer for any act or omission in respect thereof by any such distributor.
However, in the event that such independent distributors (or subdistributors) do
not provide such delivery and care of the Products, Distributor will take action
to correct the deficiency or appoint other distributors (or  subdistributors) to
provide the required delivery and care of the Products.

     5.2  Temperature/Handling.  All Products of the Manufacturer must be stored
at -15 degrees F. The Products may at no time in the channel of  distribution go
above -10 degrees F under this  Section 5.2 and as provided in the  Distribution

<PAGE>

Policies of Manufacturer. In the event Manufacturer determines that Products are
being  handled at  improper  temperatures,  Manufacturer  reserves  the right to
insist that  Product be  destroyed if quality of such Product is affected at any
time and  Distributor  will remain  responsible  for  payment for the  destroyed
Products.

     It is agreed that the required form of market delivery by Distributor under
this  Agreement is direct store  delivery  ("DSD").  DSD is the process by which
consumer  demand is fulfilled and delivered at the store level.  As part of this
process,  Distributor's  personnel are directly responsible for developing store
specific orders,  schematics,  and replenishment schedules.  Product delivery to
the store (non  involving  a  retailer's  warehouse)  and  merchandising  may be
performed by Distributor or a contracted third party.

     6.  Other  Distribution  by  the  distributor.  Notwithstanding  any  other
provision of this Agreement, the parties acknowledge that Distributor intends to
continue   its   existing   business   which  may  be  deemed  to  compete  with
Manufacturer's Products, and may manufacture,  sell and/or distribute additional
ice  cream  products  and  other  products  which  may  compete   directly  with
Manufacturer's  Products,  in all parts of the United States and abroad,  to all
classes of trade. Manufacturer agrees that nothing in this Agreement is intended
to, or shall limit or affect in any way such activities by Distributor.  Nothing
herein shall be deemed to waive compliance with the "best efforts" commitment of
Section 2 hereof.

     7.  Relationship  of Distributor  and  Manufacturer.  The  relationship  of
Distributor  and  Manufacturer  with respect to sale and purchase of Products is
that of distributor  (purchaser) and manufacturer  (seller), and nothing in this
Agreement  shall be construed to create any agency or  partnership  or any other
relationship, except as set forth herein.

     Neither Distributor nor Manufacturer shall have, nor shall either represent
itself as having,  any right,  power or  authority  to create  any  contract  or
obligations, either express or implied, on behalf of, in the name of, or binding
upon the other party, or to pledge the other's credit or to extend credit in the
other's name unless the other party shall consent thereto in advance in writing.
Without   limitation  of  the  foregoing,   Manufacturer   shall  not  make  any
representation   concerning   Distributor   or  use  of   Distributor   name  in
Manufacturer's  marketing and sales effort without Distributor's advance written
approval. Manufacturer does have the right without prior approval of Distributor
to  inform  the  trade  that the  Products  are being  distributed  through  the
Distributor's  system,  and as is  necessary  to carry out the  purposes of this
Agreement.  Without limitation to the foregoing,  Distributor shall not make any
representation   concerning  Manufacturer  or  use  of  Manufacturer's  name  in
Distributor's  marketing and sales effort without Manufacturer's advance written
approval. Distributor does have the right without prior approval of Manufacturer
to  inform  the  trade  that the  Products  are being  distributed  through  the
Distributor's  system,  and as is  necessary  to carry out the  purposes of this
Agreement.

     8.       Term; Termination.

     8.1  Term. The term of this  Agreement  shall start as of September 1, 1999
and  shall  continue  for  an  indefinite  period,  unless  in any  case  sooner

<PAGE>

terminated  pursuant  to the terms of this  Agreement  or by  mutual  agreement;
provided,  however,  that the provisions of Section 13 hereof shall be effective
immediately.

     8.2  Termination  Withoug  Cause.  This  Agreement may be terminated  after
September 1, 1999 by either  Distributor  or  Manufacturer  without cause on not
less than six months prior  written  notice  given to the other party;  provided
that no such  notice  may be given  during  the  months  of  October,  November,
December, January, February or March in any year.

     During the  termination  notice  period under  Section  8.2, the  following
additional obligations set forth in this Section shall apply.

     Manufacturer shall not be obligated to appoint  additional  distributors in
any market area during any termination notice period. The below obligations upon
termination  shall  only  apply  to the  market  area  or  areas  in  which  the
termination  is effective and shall be  interpreted  accordingly.  A "market" or
"market areas" shall be any of the areas listed on Schedule 2A.

     In the event that  Distributor  fails to comply in a material  respect in a
market (as defined above) with its best effort obligation during the termination
notice period, this failure shall constitute Cause justifying termination by the
Manufacturer  under Section 8.3 of this Agreement,  effective  immediately  upon
written notice to Distributor (notwithstanding any contrary provision in Section
8.3,  including  any cure  period  in  which to cure  such  default  that  would
otherwise be  applicable  under Section 8.3),  or,  alternatively,  Manufacturer
shall  have the  right,  by  written  notice  to  Distributor,  to  shorten  the
termination  notice period to a shorter  period (but not less than 30 additional
days  following  the date of the  Manufacturer's  notice to  shorten  under this
paragraph).  In  the  event  of a  termination  by  Distributor  without  cause,
Manufacturer  may, by written  notice to  Distributor,  shorten the  termination
notice  period  to a  shorter  period  (but not  less  than 30  additional  days
following the date of Manufacturer's notice to shorten under this paragraph).

     8.3  Termination  for Cause.  Either party may at any time  terminate  this
Agreement,  either  entirely  or as to a  particular  affected  portion  of  the
Distributor  Territory only (as elected in any case by the terminating party, by
written notice to the other party),  upon sixty (60) days' written notice to the
other for  failure of the other  party to comply with any of the terms set forth
herein  (which  terms  shall  include the  Distributor's  failure to satisfy the
Performance  Requirements  or Performance  Goals for Products to be purchased by
Distributor  for any year),  in any  material  respect,  which shall also have a
material adverse effect on Distributor's  distribution performance in either the
Distributor  Territory  or  in  the  affected  area(s)  within  the  Distributor
Territory ("Cause"), unless such default shall have been reasonably cured to the
satisfaction  of the other party  within  sixty (60) days after  receipt of such
written  notice  specifying  the failure in  reasonable  detail.  The failure of
Distributor  to continue DSD as the method of  distribution  hereunder  shall be
deemed to be "Cause",  entitling  Manufacturer  to give  Distributor  the 60 day
written  notice as  specified  in this  Section.  An  "affected  portion" of the
Distributor  Territory  shall  be any  of the  markets  within  the  Distributor
Territory that are specified in Schedule 2A.

<PAGE>

     8.3.1  Without  limiting any  of  the  foregoing  provisions  of  this
Agreement, if Manufacturer notifies Distributor with reasonable specificity that
a  particular  account  or  group  of  accounts  in a  specific  market  in  the
Distributor  Territory  is not,  in the  reasonable  judgment  of  Manufacturer,
receiving  appropriate  distribution  (i.e. in accordance  with the  Performance
Requirements or the Performance Goals, as in effect for the applicable  period);
Distributor shall endeavor to correct the problem.  If following sixty (60) days
from such notice,  Manufacturer  is not, in its reasonable  judgment,  satisfied
that the problem has been  corrected,  Manufacturer  may propose a solution.  If
within a reasonable period (generally thirty (30) days),  Distributor  agrees to
implement  such solution and if Distributor  in fact  implements  such solution,
such notice shall be of no further effect.  If Distributor  does not so agree to
implement   such  solution  or  does  not  in  fact   implement  such  solution,
Manufacturer shall have the right to terminate Distributor's distribution rights
to such account or group of accounts.

     8.4  Termination  Upon  Change in  Control.  Upon a Change in  Control  (as
defined below) of the Distributor, the Manufacturer may terminate this Agreement
upon 180 days notice, and upon a Change in Control (as defined) of Manufacturer,
Distributor  may terminate  this  Agreement  upon 180 days notice,  in each case
given at any time within the nine-month  period  following the Change in Control
of the other party, provided,  further, that if notice of termination for Change
in Control is given more than six months (but not more than nine  months)  after
the Change in Control,  the period of the six month purchase or sales obligation
set forth below shall be  shortened by the number of days equal to the number of
days by which the date of the giving of such notice of termination is later than
six  months  after the date of the Change in Control  and the  purchase  or sale
obligation shall be correspondingly adjusted.

     A "Change in Control" of a party means a change in control of that party of
a nature  that would be  required  to be  reported  in  response to Item 6(e) of
Schedule  14A of  Regulation  14A (or in  response  to any  similar  item on any
similar schedule or form) promulgated under the Securities  Exchange Act of 1934
(the  "Act"),  whether  or not that  party  is then  subject  to such  reporting
requirements;  provided,  however,  that, without  limitation,  such a Change in
Control of that party shall be deemed to have  occurred if (a) any  "person" (as
such  term is used in  Section  13(d) and  14(d) of the Act) is or  becomes  the
"beneficial  owner"  (as  defined  in Rule  13d-3  under the Act),  directly  or
indirectly, of securities of that party representing 50% or more of the combined
voting power of that party's then outstanding securities eligible to vote in the
election of directors;  provided,  however, that in the event, with respect to a
Change in Control of  Distributor,  that person (or any entity  controlled by or
controlling  that person) is a manufacturer  or  distributor of frozen  desserts
which is a significant  competitive factor in the United States or, with respect
to a Change in Control of Manufacturer, that person (or any entity controlled by
or controlling  that person) is a manufacturer or distributor of frozen desserts
which is a significant competitive factor in the United States, the "50%" figure
shall  be  "35%" in each  case  (calculated  on a  "fully-diluted  basis",  i.e.
assuming  issuance of all shares  issuable  upon  exercise or  conversion of any
outstanding options,  warrants or other securities or rights irrespective of the
exercise,  conversion or exchange price thereof or any term limiting the current
exercisability);

<PAGE>

(b) that  party is a party to a merger,  consolidation,  sale of assets or other
reorganization,  an  issuance of  securities  or other  transaction,  or a proxy
contest,  as a  consequence  of which  members of the Board of Directors of that
party in office  immediately  prior to such transaction or event constitute less
than a majority of the Board of Directors  thereafter;  or (c) during any period
of twelve  consecutive  months,  individuals who at the beginning of such period
constituted the Board of Directors  (including for this purpose any new director
whose  election or  nomination  for  election by that party's  stockholders  was
approved by a vote of at least  two-thirds of the directors then still in office
who were  directors at the  beginning  of such  period)  cease for any reason to
constitute at least a majority of the Board of Directors of that party.

     Notwithstanding  the foregoing  provisions of the definition,  a "Change of
Control" of  Distributor  will not be deemed to have occurred  solely because of
(i) the acquisition of securities of Distributor  (or any reporting  requirement
under the Act  relating  thereto)  by an employee  benefit  plan  maintained  by
Distributor  for the  benefit  of  employees  or by  William F. Cronk or T. Gary
Rogers or their  "affiliates" or "associates" (as such terms are defined in Rule
12b-2 under the Act) or members of their family (or trusts for their benefit) or
(ii) any merger,  consolidation or reorganization involving Distributor in which
the holders of voting  stock  having power to cast 80% of the votes in elections
of directors of Distributor  immediately prior to such merger,  consolidation or
reorganization hold immediately after such transaction voting stock having power
to cast 80% of the votes in elections of  directors of the  surviving  entity in
such  transaction,   and  notwithstanding   the  foregoing   provisions  of  the
definition,  a "Change in  Control" of  Manufacturer  will not be deemed to have
occurred solely because of (i) the acquisition of securities of Manufacturer (or
any reporting requirement under the Act relating thereto) by an employee benefit
plan  maintained by  Manufacturer  for the benefit of employees or by Ben Cohen,
Jerry  Greenfield or Perry Odak or other members of the executive  management or
Board of  Directors or their  "affiliates"  or  "associates"  (as such terms are
defined in Rule 12b-2  under the Act) or members of their  family (or trusts for
their benefit) or (ii) any merger,  consolidation  or  reorganization  involving
Manufacturer  in which the holders of voting  stock  having power to cast 80% of
the votes in elections of directors  of the  Manufacturer  immediately  prior to
such  merger,  consolidation  or  reorganization  hold  immediately  after  such
transaction  voting  stock having power to cast 80% of the votes in elections of
directors of the surviving entity in such transaction.

     8.4.1 In the event of termination by Manufacturer  for Change in Control of
Distributor hereunder, Distributor shall be obligated, during the 180 day period
following the date of the giving of notice of termination for Change in Control,
to  purchase  from  Manufacturer  for  resale and  resell  and,  in the event of
termination  by  Distributor  for Change in Control of  Manufacturer  hereunder,
Manufacturer shall be obligated, during the 180 day period following the date of
giving of such notice, to sell to Distributor,  in each case in each market area
in the Distributor  Territory,  where  Distributor  was a distributor  hereunder
immediately prior to the termination  notice on a quarterly basis, not less than
the same amount of the Products as were purchased hereunder for resale and

<PAGE>

resold in such market area during the comparable  calendar  quarter of the prior
year,  provided  that  the  amount  required  to  be  purchased  and  resold  by
Distributor,  during such period shall be reduced by the amount of any increased
purchases  and  resales   during  the  period  by  such  other  person  (or  the
Manufacturer)  previously  distributing in such market area and by the amount of
any sales of such other person (or the Manufacturer) making distribution for the
first time in such market area of such termination  notice period. A "market" or
"market  area" shall be any of the areas listed on Schedule 2A. It is understood
that the amount  required to be purchased and resold by Distributor  pursuant to
this paragraph shall be reduced for adverse changes in market  conditions beyond
the reasonable control of Distributor,  including,  for example,  failure of the
Manufacturer  to deliver  Product or novelties of the  Manufacturer or loss of a
chain due to the  Manufacturer's  action  or  inaction  (and not by  Distributor
action or  inaction),  or decline in consumer  preference  for super premium ice
cream or novelties on a market-wide  basis, so long as Distributor is fulfilling
its applicable best efforts  obligations during the applicable period under this
paragraph of Section 8.4.1 of this Agreement and that the amount  required to be
sold by  Manufacturer  pursuant to this  paragraph  shall be reduced for adverse
changes in market conditions beyond the reasonable control of Manufacturer.

     In the event that  Distributor  fails to comply in a material  respect in a
market (as defined above) with the purchase  obligations  set forth above during
the termination  notice period,  this failure shall  constitute Cause justifying
termination by the Manufacturer  under Section 8.3 of this Agreement,  effective
immediately  upon written  notice to Distributor  (notwithstanding  any contrary
provision  in  Section  8.3,  including  any cure  period  in which to cure such
default  that  would   otherwise  be  applicable   under   Section   8.3),   or,
alternatively,  Manufacturer  shall  have the right,  by  written  notice to the
Distributor,  to shorten the termination  notice period to a shorter period (but
not less than 30 additional days following the date of the Manufacturer's notice
to shorten under this paragraph).

     The  provisions of this Section 8.4 shall be in addition to the  provisions
of Sections 8.2 and 8.3.

     8.5 In addition to the applicable  provisions of Sections 8.2 and 8.4 above
with  respect to  certain  termination  notice  periods,  Distributor  agrees to
continue to use its best efforts  hereunder  during all  applicable  termination
notice   periods  under  this  Agreement  to  distribute  the  Products  of  the
Manufacturer and to preserve  Manufacturer's  shelf position for the replacement
distributor(s)  selected  by the  Manufacturer  upon  any  termination  of  this
Agreement  in each  market in the  Distributor  Territory  listed in Schedule 2A
where  Distributor  was  a  distributor   hereunder  immediately  prior  to  the
applicable termination notice.

     Upon any  termination  of this  Agreement,  all  materials  and other  data
submitted to Distributor  by  Manufacturer  and still in Distributor  possession
shall be returned to  Manufacturer  and  Distributor  shall not use the contents
thereof.

<PAGE>

     8.6 Post Termination Obligations. Upon the termination of this Agreement by
Manufacturer  or by  Distributor,  Distributor  shall return,  and  Manufacturer
agrees  to  repurchase  all  Products   (other  than   unsalable   Products)  at
Distributor's  original  purchase  price or in the  event of  Products  close to
out-of-code  (i.e.  less  than 60 days  before  the  out of  code  date)  at the
appropriate  discount from such original  purchase price, all in accordance with
the industry  standards,  or, at Manufacturer's  option  (exercisable by written
notice to Distributor), Distributor shall have the right to sell or liquidate in
the Distributor  Territory in a manner approved by Manufacturer its then-current
inventory of Products,  but not  including  unsalables  in  accordance  with the
provisions of this Agreement.  In the event of any return of Products hereunder,
the  terminating  party  shall  pay [ * ] of the  applicable  reasonable  return
shipping charges; provided;  however, that if either party terminates for cause,
then in such  incident,  the breaching  party shall pay [ * ] of the  applicable
reasonable  return  shipping  charges.  For  the  purposes  of  this  provision,
"unsalables" means damaged or out-of-code Products which shall be destroyed. All
amounts due for Products  sold to  Distributor  and all other  amounts due under
Sections  3.2  and 9 and  any  other  provisions  of  this  Agreement  shall  be
immediately  due and  payable.  Nothing in this  Section  should  affect  either
party's  obligations  to the other upon  termination,  including  any claims for
damages.

     9. Prices For Products; Payment Terms; Resale Prices; Related Matters.

     9.1 Prices Payable by distributor. Manufacturer agrees to sell the Products
at the  prices  determined  by  Manufacturer  from time to time  (Manufacturer's
regular Distributor  Prices),  which shall initially be as set forth on Schedule
9.1 attached, F.O.B.  Manufacturer's plants in Vermont, with freight arranged by
Manufacturer  (or as requested by Distributor)  using its reasonable  efforts to
obtain the best possible freight charge available and reimbursed by Distributor.
Freight shall be split [ * ] between the parties,  payable  within 28 days after
receipt of invoice for freight  services by the party  obligated by this Section
to make such [ * ]  reimbursement  to the other party.  Manufacturer  may change
prices  to the  Distributor  when it  changes  price to its  other  distributors
(absent unusual  geographic  market  conditions),  upon not less than reasonable
notice to Distributor which shall normally be not less than 30 days.

     9.1.1  Rebate. Distributor  will pay a rebate to  Manufacturer in an amount
equal  to [ * ] of  the  Distributor's  monthly  sales  of all  Products  to all
customers,   including  (without  duplication)  sales  by  subdistributors  (but
excluding  sales to or by  Non-affiliated  subdistributors  making  purchases in
smaller  quantities  [i.e., 10 pallets or less on an occasional  basis] up to an
aggregate of [ * ] of  Distributor's  total monthly  sales),  payable monthly in
arrears 28 days after the end of the month via  Electronic  Funds Transfer (EFT)
[EDI transaction type 820]. The term "Non-affiliated subdistributors" shall mean
subdistributors  in which  Distributor  does not own more than 20% of the equity
interests.

     As used in this Section 9.1.1, Distributor's monthly sales shall mean gross
revenues less returns and allowances for damaged goods.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

     The parties acknowledge that the pricing method they have, for convenience,
selected to reflect the sharing of the  efficiencies  or savings may erroneously
be viewed by others as a  discriminatory  net price charged by  Manufacturer  to
Distributor,  when such view is not consistent with the economics of the matter.
Accordingly, to eliminate any uncertainty Distributor hereby agrees and confirms
that its  submission  from time to time of any purchase  order for Products from
Manufacturer  shall  irrevocably  (i) confirm the release of, and  constitute  a
covenant  not to sue in respect  of, any claim of any kind  whatsoever  that its
payment of such net higher price for the Products covered by such invoice may be
in violation of the price  discrimination  provisions of the Robinson-Patman Act
and any state price  discrimination  or unfair  competition law and (ii) confirm
the release of, and constitute a covenant not to sue in respect of, any claim of
any kind  whatsoever  that its  payment of such  higher  price in respect of any
previously  submitted  purchase order for Products of the Manufacturer may be in
violation of the Robinson-Patman Act or any state price discrimination or unfair
competition  law.  Each  release and covenant  not to sue by  Distributor  shall
remain in effect notwithstanding any inconsistent or contradictory  provision in
any purchase order or other instrument unless the provisions of this Section 9.1
are expressly terminated by a written amendment to this Agreement.

     9.2 Payment Terms. Payment terms shall be 21 days with a 7-day grace period
from the date of Manufacturer's  invoice (which shall be the post-marked date of
the invoice or any earlier date of facsimile  transmission  or other delivery to
Distributor).  Distributor  agrees to maintain  its  internal  bill  receipt and
payment  procedures  so that it will be able to meet  the  payment  terms in the
Agreement,  and the parties  agree that all payments  shall be EFT. It is agreed
that these are material  terms of this Agreement and that failure of Distributor
to make timely payments shall constitute "Cause" under Section 8.3 (unless cured
or provided  therein).  Manufacturer  also agrees to notify  Distributor  of any
substantial increase in freight charges before shipment is authorized.

     9.3 National Pricing. Notwithstanding the foregoing provisions of Section 2
or this Section 9, it is understood that  Manufacturer  may, as is common in the
food  industry,  negotiate  "national" or  "regional"  pricing  agreements  with
certain accounts (such as airlines or Wal-Mart,  to take two examples) where the
Manufacturer's  distributors,  including the Distributor hereunder,  continue to
sell to such accounts, but this Agreement is modified to the extent necessary to
accommodate  such  national  pricing  agreements,  subject  to  reaching  mutual
agreement  between  the  parties in each case.  The  parties  agree to make such
necessary  amendments to implement agreements reached under this Section 9.3. In
the  event  that the  Distributor  does not agree to any such  national  pricing
arrangement  within 14 days  after a  reasonably  specific  presentation  of the
arrangement to the Distributor,  then the  Manufacturer  shall have the right to
arrange for other distribution for such national pricing arrangement.

     9.3.1  Consignment Sales.  Notwithstanding  the provisions of Section 2 and
this Section 9, it is understood that Manufacturer may, as is common in the food
industry, negotiate certain consignment arrangements for sales to club stores or
Food Service  accounts and  Distributor  will use its best efforts to distribute
the Products to such outlets on a consignment  basis,  provided that consignment

<PAGE>

sales shall require the mutual  agreement of the parties.  In the event that the
Distributor  does not agree to any such consignment  arrangement  within 14 days
after a reasonably specific  presentation of the arrangement to the Distributor,
then the Manufacturer shall have the right to arrange for other distribution for
such consignment arrangement.

     9.4   Resake Prices. Distributor  shall  resell  at such  prices as it may
determine, and Manufacturer retains no control over such resale prices.

     9.5  Trade Shows. The parties confirm that the  arrangements and practices
with  respect to trade shows  attended by  Manufacturer  that are  currently  in
effect under the Prior  Agreement  shall continue under this  Agreement,  namely
that  Distributor  agrees to provide  delivery of Products to Trade Shows in the
areas in which Distributor is distributing hereunder at no charge, provided that
Manufacturer provides the Products and necessary freezers for such shows.

     9.6  Credit Line. Distributor  shall  have a line of  credit  under  this
Agreement which shall be reasonably established by Manufacturer  consistent with
the payment terms defined herein,  and Manufacturer  shall have the right,  from
time to time at its election,  to require C.O.D. payment for any Products at any
time when outstanding  receivables under this Agreement and any that arose under
the Old Agreement,  for purchase of the Products of the Manufacturer  thereunder
(whether  or not due)  exceed the amount of such credit line or at any time when
the   circumstances   of  Distributor's   financial   condition  are  such  that
Manufacturer  would be entitled under its regular credit policies to reduce this
amount  of  the  credit  line.  Said  credit  line  shall  be  available  unless
Distributor  is in breach of a material  provision  of this  Agreement or unless
Manufacturer  determines,  pursuant  to  the  exercise  of  its  regular  credit
policies,  that  Distributor's  financial  condition  warrants  a change in said
credit line. Distributor agrees to pay interest on overdue accounts at an annual
rate equal to the base rate charged to best  commercial  customers at BankBoston
(or its  successor)  from time to time plus [ * ]. Interest  shall be payable to
Manufacturer on the last day of each month.

     10. Compliance With Laws: Quality Control.  Each party covenants and agrees
during the term  hereof,  that it will fully  comply with all  applicable  laws,
ordinances, regulations, licenses and permits of or issued by any federal, state
or  local  government  entity,  agency  or  instrumentality  applicable  to  its
responsibilities hereunder.

     Manufacturer  shall be  responsible  for the  quality,  including  proof of
quality and quality control,  labeling  requirements and truth of labeling,  and
fitness for human consumption of the Products delivered hereunder.  Manufacturer
warrants  and  represents  that the  Products  delivered  hereunder  (1) are not
adulterated  or  misbranded  under the Federal  Food Drug and  Cosmetic  Act, as
amended (the "Act");  and (2) are not articles which may not be shipped pursuant
to  Sections  404 or 505 of the Act.  Title  shall  pass upon  delivery,  F.O.B.
Manufacturer's  plants in Vermont.  Notwithstanding  any other provision hereof,
the parties  understand  that loss or damage to the  Products  during  shipment,
after delivery  F.O.B.  Manufacturer's  Plant,  shall be the  responsibility  of
Distributor.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

     10.1 Recall Possibility. In the event the Manufacturer determines to recall
or withdraw any of its Products (the "Recalled Products"),  Distributor will use
its  personnel (or a third party  retrieval  service if  Distributor  reasonably
believes the recall or withdrawal  will be achieved  faster,  at less expense or
more  efficient)  to remove any Recalled  Products from accounts to which it had
delivered the Recalled  Products (and,  where it uses any other  distributors or
subdistributors,  will use its best  efforts to cause  such other  persons to do
likewise) and shall return (or cause to be returned) to  Manufacturer or dispose
of  Recalled  Products  as  directed  by  Manufacturer.   Distributor  shall  be
reimbursed by  Manufacturer  for all Recalled  Products in the amount of the net
purchase  price  previously  paid by  Distributor  for  such  Recalled  Products
including freight costs and for its reasonable  out-of-pocket expenses for using
its personnel or third party service to  accomplish  such recall or  withdrawal,
including  disposal costs,  with payments by Manufacturer for Recalled  Products
being in cash or replacement  Products,  at Manufacturer's  option. In the event
that any recall or withdrawal of either party's products  significantly disrupts
Distributor's   ability   to   distribute   the   Manufacturer's   Products   or
Manufacturer's  ability to have such  distribution  occur, then Manufacturer and
Distributor  agree to discuss in good faith  compensation for losses incurred by
either party by such disruption.

     11.  Hold Harmless.

   11.1  It is expressly  understood  and agreed that  Distributor  shall not be
liable  for  and  Manufacturer   shall  hold   Distributor   harmless  from  any
obligations,   claims,  demands,   losses,  costs,  damages,  suits,  judgments,
penalties,  expenses  and  liabilities  of any kind or nature to a person  not a
party to this Agreement ("Third Party") arising directly or indirectly out of or
in connection with this Agreement caused by Manufacturer's  negligence,  willful
misconduct  or  contractual  breach,  including  but not  limited  to any costs,
expenses,  court costs and reasonable attorneys' fees incurred by Distributor by
reason of any defense to any claims or lawsuits  to which  Distributor  has been
named a party.

   11.2  It is expressly  understood and agreed that  Manufacturer  shall not be
liable  for  and  Distributor   shall  hold   Manufacturer   harmless  from  any
obligations,   claims,  demands,   losses,  costs,  damages,  suits,  judgments,
penalties,  expenses  and  liabilities  of any kind or nature  to a Third  Party
arising  directly or  indirectly  out of or in  connection  with this  Agreement
caused by Distributor's  negligence,  willful misconduct or contractual  breach,
including  but not limited to any costs,  expenses,  court costs and  reasonable
attorneys'  fees  incurred by the  Manufacturer  by reason of any defense to any
claims or lawsuits to which Manufacturer has been named a party.

   11.3  Third  Person Claims.  Promptly after a party has received notice of or
has  knowledge of any claim against it covered by Section 11 by a Third Party or
the  commencement  of any action or proceeding by a Third Person with respect to
any such claim,  such party (sometimes  referred to as the  "Indemnitee")  shall
give the other party (sometimes referred to as the "Indemnitor")  written notice
of such claim or commencement of such action or proceeding;  provided,  however,
that  the   failure  to  give  such   notice   will  not  affect  the  right  to
indemnification  hereunder  with  respect to such claim,  action or  proceeding,
except to the extent  that the other  party has been  actually  prejudiced  as a
result of such failure.  If the Indemnitor  has notified the  Indemnitee  within
thirty  (30) days from the  receipt of the  foregoing  notice  that it wishes to

<PAGE>

defend against the claim by the Third Person, then the Indemnitor shall have the
right to assume and control the defense of the claim by appropriate  proceedings
with counsel reasonably  acceptable to Indemnitee,  provided that the assumption
of such defense by the  Indemnitor  shall  constitute an  acknowledgment  of the
obligation to indemnify the Indemnitee hereunder. The Indemnitee may participate
in the defense,  at its sole expense, of any such claim for which the Indemnitor
shall have assumed the defense  pursuant to the  preceding  sentence,  provided,
however,  that  counsel  for the  Indemnitor  shall act as lead  counsel  in all
matters  pertaining  to the  defense  or  settlement  of  such  claims,  suit or
proceeding other than claims that in Indemnitee's reasonable judgment could have
a material and adverse effect on Indemnitee's business apart from the payment of
money  damages.  The  Indemnitee  shall be entitled to  indemnification  for the
reasonable  fees and  expenses of its counsel  for any period  during  which the
Indemnitor has not assumed the defense of any claim.

     12. Trademarks.  Distributor understands and agrees that it has received no
right or  license,  express  or  implied,  to use in any  manner the name "Ben &
Jerry's" or any other trade name or trademark used or owned by Manufacturer  now
or in the future with the express written consent of Manufacturer  except as set
forth herein.  Subject to the terms and  conditions of this Agreement and to the
continuing performance by Distributor of its obligations hereunder, Manufacturer
hereby grants Distributor a non-exclusive, non-transferable and personal license
to use  Manufacturer's  trademarks and logos ("Marks") solely in connection with
the  distribution,  display and sale of the Products pursuant to this Agreement.
Distributor  agrees  that such Marks shall be used only in the forms and manners
specified and approved in writing in advance by Manufacturer. All rights granted
to Distributor  under this Agreement with respect to the Marks shall immediately
cease and terminate upon the  termination of this  Agreement.  The provisions of
this Section shall survive termination.

     13. Standstill.  Distributor  acknowledges that this Agreement is extremely
important to  Manufacturer  and will involve  dependence  of  Manufacturer  upon
Distributor's  distribution  of a  significant  amount of the total  revenues of
Manufacturer,  and accordingly, the Distributor agrees that until termination of
this  Agreement,  the  Distributor  and its  affiliates (as such term is defined
under  the  Securities  Exchange  Act of 1934,  as  amended)  ("Affiliates"  for
purposes of this Agreement) shall not without the consent of Manufacturer (a) in
any manner acquire,  agree to acquire or make any proposal to acquire,  directly
or  indirectly,  any  securities or property of the  Manufacturer  or any of its
subsidiaries  or  divisions,  or any  rights  or  options  to  acquire  any such
securities or property (other than purchases of products or other  properties in
the ordinary  course of  business),  (b) propose  publicly or otherwise to enter
into,   directly   or   indirectly,   any   merger  or   business   combination,
recapitalization,  restructuring or other extraordinary  transactions  involving
the Manufacturer or any of its  subsidiaries or divisions or  stockholders,  (c)
otherwise act, alone or in concert with others,  to seek to control or influence
the executive  management (except with respect to the distribution  relationship
created  hereby) or Board of Directors of the  Manufacturer,  (d) enter into any
contract,  arrangement  or  understanding  with any person  with  respect to any
securities  of  the  Manufacturer  (or  any  subsidiary  of  the  Manufacturer),
including  but  not  limited  to any  joint  venture  (other  than  relating  to
distribution),  loan or  option  agreement,  put or call,  guarantee  of  loans,
guarantee of profits or division of losses or profits,  (e) make,  or in any way

<PAGE>

participate, directly or indirectly, in any "solicitation" of "proxies" (as such
terms are used in the proxy rules of the Securities and Exchange  Commission) or
consents to vote,  or seek to advise or influence any person with respect to the
voting of, any voting securities of the  Manufacturer,  (f) form, join or in any
way  participate in a "group" (as defined under the  Securities  Exchange Act of
1934, as amended) with respect to any acquisition of or other action relating to
securities or properties (other than purchase and sale of products or properties
in the ordinary course) of the Manufacturer, (g) advise, assist or encourage any
other person or group in connection with any of the foregoing,  (h) disclose any
intention,  plan or arrangement inconsistent with the foregoing, (i) request the
Manufacturer (or its directors, officers, affiliates, stockholders, employees or
agents),  directly  or  indirectly,  to  amend or waive  any  provision  of this
paragraph (including this provision), or (j) take any action which might require
either  party to make a  public  announcement  regarding  the  possibility  of a
business   combination,   merger  or  joint  venture  (other  than  relating  to
distribution)   involving  the  Manufacturer  or  any  of  its  subsidiaries  or
divisions.

     The foregoing  provisions shall not be applicable to proposals initiated by
or on behalf of Manufacturer.

     13.1  The  provisions of Section 13 shall not be applicable  upon the 
earlier of:

     (a) the date on which  Manufacturer  determines  to  initiate,  solicit  or
         pursue (1) a sale or transfer of all or substantially all of its assets
         or  common  shares  representing  50% or more of the  then  outstanding
         common shares or (2) a merger, reorganization, consolidation or similar
         transaction  between  Manufacturer  and any other  person in which such
         person  would obtain  ownership of 50% or more of the then  outstanding
         common shares;

     (b) the date on which the Board of  Directors of  Manufacturer  approves of
         (or  approves  in  principle,  by  letter  of  intent,   memorandum  of
         understanding  or  similar  instrument)  any  transaction  referred  to
         subparagraph (a) hereof; or

     (c) the date on which any  person not a member of  Manufacturer's  Board of
         Directors at the date hereof  acquires  common  shares if the effect of
         such acquisition would be to cause such person to become the Beneficial
         Owner of 40% or more of the then outstanding common shares.

     Notwithstanding  the foregoing,  counsel or other advisors for  Distributor
shall be entitled to contact Ropes & Gray, outside counsel for Manufacturer,  to
consider whether a proposal by Distributor that is prohibited by this Section 13
would, if it were actually made by Distributor to  Manufacturer,  require public
disclosure by  Manufacturer  to  Distributor.  It is understood  that if, in the
judgment of Ropes & Gray as outside  counsel for  Manufacturer,  such a proposal
would require such public  disclosure,  then such proposal  shall continue to be
prohibited  by this Section 13 and cannot be made.  If the judgment is that such
proposal  would not require such public  disclosure,  then such  proposal may be
made, but no further  proposal  (without  complying  again with this  provision)
otherwise prohibited by this Section 13 may be made by Distributor.

<PAGE>

     The same procedure for advisors for  Distributor to contact outside counsel
for Manufacturer may be used in the circumstances in which Distributor  believes
that, as a result of prior action taken by the  Manufacturer or by a third party
unaffiliated with Distributor, Manufacturer may be considered to be "in play" in
the securities  market.  The parties also recognize under such circumstances the
Manufacturer  may,  without being requested to do so, invite a proposal from the
Distributor.

     Manufacturer  will give  Distributor  immediate notice of the occurrence of
any of these three events.

     The  Distributor  acknowledges  that money damages would not be an adequate
remedy for breach of this Section 13, and accordingly, the Manufacturer shall be
entitled to preliminary and permanent injunctive relief without the need to post
a bond to enforce these provisions.

     14.  Stipulation of Dismissal With  Prejudice.  The parties shall deliver a
stipulation of dismissal with prejudice to terminate the case entitled  Dreyer's
Grand Ice Cream, Inc. and Edy's Grand Ice Cream v. Ben & Jerry's Homemade,  Inc.
pending in the United States  District Court,  Northern  District of California,
Case No.  C-98-3357  FMS, in the form of Exhibit I attached  hereto.  Each party
shall be responsible for their own attorney's fees, costs and expenses  relating
to said  litigation.  If any  provision of this  Agreement is held by a court of
competent  jurisdiction  to  be  invalid,  void  or  unenforceable,   the  other
provisions shall nevertheless be in full force and effect without being impaired
or invalidated in any way.

     15.  Confidential  Information.  Confidential  Information  about  a  party
learned under this Agreement  shall not be used during or after the term of this
Agreement  except for the purpose of this  Agreement and,  without  limiting the
foregoing,  such  information  as to the  Manufacturer  may  not be  used by the
Distributor in connection with the production,  marketing,  distribution or sale
of Distributor's products.  Confidential Information shall, for purposes of this
Agreement,  include  all  information  relating  to a party,  its  business  and
prospect,  disclosed  by such party from time to time to the other  party in any
manner,  whether  orally,  visually  or in  tangible  form  (including,  without
limitation,  documents,  devices  and  computer  readable  media) and all copies
thereof,  created by either party. The term "Confidential  Information" shall be
deemed to include all notes, analyses, compilations, studies, interpretations or
other documents prepared by a party which contain, reflect or are based upon the
information  furnished  to  such  party  by the  other  party  pursuant  hereto.
Confidential Information shall not include any information that:

     (a) was in a party's  possession  prior to  disclosure  by the other  party
         hereunder,  provided such  information is not known by such party to be
         subject to another confidentiality agreement with or secrecy obligation
         to the other party;

     (b) was generally known in the ice cream industry at the time of disclosure
         to a  party  hereunder,  or  becomes  so  generally  known  after  such
         disclosure, through no act of such party;

     (c) has come into the  possession  of a party from a third party who is not

<PAGE>

         known by such party to be under any  obligation  to the other  party to
         maintain the confidentiality of such information; or

     (d) was  independently  developed  by  a  party  without  the  use  of  any
         Confidential  Information  of the other party,  to the extent that such
         independent  development is reasonably  established by such first party
         to the other party.

     16. Entire  Agreement;  Survival.  This  Agreement and the Addendum of even
date  herewith  (and any  documents  referred to herein)  represents  the entire
agreement  and  understanding  of the parties with respect to the  distribution,
commencing   September  1,  1999,  of  Products  of  the   Manufacturer  by  the
Distributor,  the  standstill  provisions of Section 13, and the  stipulation of
dismissal with prejudice  provided for above, and there are no  representations,
warranties  or  conditions  or  agreements  (other than  implementing  invoices,
purchase  orders  and the  like  necessary  to  implement  this  Agreement)  not
contained  herein (or in any documents  not referred to herein) that  constitute
any  part  hereof  or  that  are  being  relied  upon  by any  party  hereunder.
Notwithstanding  any termination of this Agreement,  all claims arising prior to
such  termination  for any breach of or for any amount due under this  Agreement
(excluding any such claims that have been satisfied, waived or released prior to
such termination)  under this Agreement shall survive such  termination,  and in
addition, the following sections of this Agreement shall survive any termination
of the Agreement: 3.2 (as to Distributor's obligations to pay sums owing for the
period through termination), 8.6, 9 (as to Distributor's obligations to pay sums
owing for the period through termination), 11, 12, 14, 16 and 19.

     17. Negotiation of Agreement. Each party and its counsel have cooperated in
the drafting and  preparation  of this  Agreement and the documents  referred to
herein, and any and all drafts relating thereto shall be deemed the work product
of the  parties  and may not be  construed  against  any  party by reason of its
preparation.  Accordingly,  any rule of law or any  legal  decision  that  would
require  interpretation  of any ambiguities in this Agreement  against the party
that drafted it is of no application and is hereby expressly waived.

     18. Amendment and Non-Assignability of Agreement. This Agreement may not be
amended or modified  except by an instrument in writing  signed by an authorized
officer of each party.  It is agreed that neither party shall transfer or assign
this Agreement or any part hereof or any right arising  hereunder,  by operation
of law or  otherwise,  without  the prior  written  consent  of the  other.  Any
purported assignment without consent shall be void and of no force or effect or,
at the other party's  option,  shall  terminate this  Agreement.  Subject to the
foregoing,  this Agreement shall be binding on the respective  parties and their
successors and assigns.

     No  waiver  by  either  party of any  default  or  breach  of any  covenant
hereunder  shall be implied  from any omission by either party to take action on
account of such  default if such  default  persists or is  repeated.  No express
waiver shall affect any default other than the default  specified in the waiver,
and then said  waiver  shall be  operative  only for the time and to the  extent
therein  stated.  Waivers by either  party of any  covenant,  term or  condition
contained herein shall not be construed as a waiver of any subsequent  breach of
the same covenant term or condition.  The consent or approval by either party to

<PAGE>

or of any act by either party requiring further consent or approval shall not be
deemed  to  waive  or  render  unnecessary  consent  or  approval  to or of  any
subsequent  similar acts. If any provision of this  Amendment is held by a court
of competent jurisdiction to be invalid,  void, or unenforceable,  the remaining
provisions shall  nevertheless  continue in full force without being impaired or
invalidated in any way.

     No provision of any other instrument,  including purchase orders, invoices,
bills of sale or like  instrument  which is  inconsistent or conflicts with this
Agreement shall control or override any provision of this Agreement.

     19. Waiver of Jury Rights; Governing Law; Jurisdiction. Each of the parties
hereto  irrevocably  waives  all  rights to a trial by jury with  respect to any
dispute  relating to this  Agreement,  the subject matter hereof or the entering
into or  termination  of this  Agreement (a  "Dispute").  This Agreement and all
actions  related  hereto shall be governed by, and any dispute shall be resolved
in accordance  with,  the laws of the State of New York,  excluding its internal
choice of law principles.

     In the event of any Dispute,  such Dispute, if not resolved in the ordinary
course between representatives of the parties, shall be submitted for settlement
negotiation  between  the Chief  Executive  Officer  of  Manufacturer  and Chief
Executive  Officer of  Distributor,  and if such procedure does not resolve such
Dispute  within 30 days after a request for such  settlement  negotiation to the
other party, then and only then shall all such Disputes be resolved  exclusively
by the process of litigation in accordance with this Section. If such litigation
is brought by Manufacturer  or by Distributor,  it shall be brought in the State
of New York, New York City  (Manhattan),  provided that, if such dispute relates
to  Section  13 of this  Agreement,  it may be  brought  without  resort  to the
settlement  mechanics described above and it may also be brought by Manufacturer
in the  State of  Vermont  and will be  resolved  under the laws of the State of
Vermont.

     With respect to any litigation relative to any Dispute (other than disputes
arising  out of  Section  13) that has been  commenced  in  accordance  with the
foregoing  provisions as to where and when such  litigation may be brought,  the
parties each hereby: (i) agree that each party has sufficient  contacts with New
York City (Manhattan) and Vermont (with respect to disputes  relating to Section
13) to subject it to the personal  jurisdiction  of the state and federal courts
located in New York City  (Manhattan)  and  Vermont  (with  respect to  disputes
relating  to  Section  13) for  purposes  of any such  Proper  Action (a "Proper
Action");  (ii) agree that venue of any Proper Action  properly lies in New York
City  (Manhattan)and  Vermont (with respect to disputes relating to Section 13);
(iii) waives and agrees not to assert in any Proper  Action any claim that it is
not subject  personally to the  jurisdiction  of the  above-named  courts,  such
action  should be dismissed on grounds of lack of venue or forum non  convenien;
should be transferred to any court other than the  above-named  courts or should
be stayed by reason of the pendency of some other  proceeding in any court other
than the above-named courts; (iv) consents and agrees that service of process in
any Proper Action may be made in any manner permitted by law or by registered or
certified mail,  return receipt  requested,  at its principal place of business,
and that service made in accordance with the foregoing is reasonably  calculated
to give  actual  notice of any such  action;  and (v)  waives  and agrees not to
assert in any Proper Action any claim that service of process made in accordance
with the foregoing does not constitute  good and sufficient  service of process,

<PAGE>

including upon written notice. Notwithstanding the foregoing, any proceeding for
temporary  restraining  order or preliminary  injunction may be brought  without
resort to the  settlement  mechanics  described  but shall  only be  brought  in
accordance with the foregoing  provisions as to where litigation with respect to
any Dispute may be brought.

     20. Publicity. Both parties shall agree on a joint initial press release on
the entering into of this Agreement,  the entering into of the Letter  Amendment
Agreement and on the settlement in full, without any payment,  of the litigation
referred to in Section 14.

     21. Notices.  Any notices to be given by either party to the other shall be
in writing by personal  delivery or by mail,  registered or  certified,  postage
prepaid  with return  receipt  requested,  or by  facsimile  (only with  receipt
confirmed). Notices shall be addressed to the parties at the addresses set forth
on page one or to said other address as shall have been so notified to the other
party in  accordance  with this  Section  21.  Notices to  Distributor  shall be
addressed  to Chief  Executive  Officer,  with a copy to  Manwell &  Milton,  20
California Street, Third Floor, San Francisco,  CA 94111,  Attention:  Edmund R.
Manwell,  Esq.  Notices to  Manufacturer  shall be addressed to Chief  Executive
Officer,  Ben &  Jerry's  Homemade,  Inc.,  with a copy to  Ropes  &  Gray,  One
International Place, Boston, MA 02110, Attention: Howard K. Fuguet, Esq.

     IN  WITNESS  WHEREOF,  Dreyer's  Grand Ice  Cream,  Inc.  and Ben & Jerry's
Homemade,  Inc.,  have each executed and delivered  this Agreement as of the day
and year first above written.

WITNESSED:                         DREYER'S GRAND ICE CREAM, INC.     
                                   By:
                                   Title:

WITNESSED:                         BEN & JERRY'S HOMEMADE, INC.
                                   By:
                                   Title:                   



                                                  EXHIBIT 10.10.1 
ADDENDUM TO NEW DISTRIBUTION AGREEMENT

     Addendum dated as of January 11, 1999 to New  Distribution  Agreement dated
as  of  January  11,  1999  by  and  between  Dreyer's  Grand  Ice  Cream,  Inc.
("Distributor") and Ben & Jerry's Homemade, Inc. ("Manufacturer").

         WHEREAS, the parties wish to confirm that the Distributor shall make an
additional  payment or payments to Manufacturer if additional volume is added to
the business carried on by the Distributor under the New Distribution  Agreement
by not later than September 30, 2000.

         NOW, THEREFORE, in consideration of these premises, the mutual promises
of the parties and other good and  valuable  consideration,  receipt of which is
hereby acknowledged, the parties agree as follows:

1. To the extent that Manufacturer adds volume to the business  conducted by the
Distributor   under  said  New   Distribution   Agreement  by  adding  sales  of
Manufacturer's  products  in  areas  not  presently  included  within  the  term
"Distributor  Territory"  as set forth in Schedule  2A to said New  Distribution
Agreement,  or  by  adding  volume  for  the  Distributor  by  the  addition  of
Haagen-Dazs  products for  distribution  within Texas and Los Angeles  market by
Distributor  (pursuant to agreement with Haagen-Dazs or otherwise),  Distributor
will pay  Manufacturer  the amount  required  by the  formula set forth below in
Paragraph  2.  For  purposes  of  this  Agreement  the   additional   volume  of
Manufacturer's products and Haagen-Dazs products are collectively referred to as
"Replacement  Equivalent  Units" as the term "Equivalent Unit" ("EU") is defined
in Section 3.2 of the New Distribution Agreement.

2. Multiply by [ * ] the total sales (in dollars) for the time period  September
1, 1998  through  January 4, 1999  ("Said Time  Period")  of all  Manufacturer's
Products sold by Distributor to all customers  including  (without  duplication)
sales  by   subdistributors   (but  excluding  sales  to  or  by  non-affiliated
subdistributors making purchases in smaller quantities (i.e., 10 pallets or less
on an occasional basis) up to an aggregate of [ * ] of Distributors  total sales
during Said Time Period). The term "non-affiliated  subdistributors"  shall mean
subdistributors  in which  Distributor  does not own more than 20% of the equity
interests.

                                   Minus [ * ]

     The remainder  dollar amount is divided by the total number of
gallons  (EU) of  Manufacturer's  Products  sold to Sunbelt  and to ICCI for the
calendar year 1998.

     The  result  of this  division  is the  dollar  value for each
Replacement Equivalent Unit which Distributor shall pay to Manufacturer for each
Replacement  Equivalent Unit that  Manufacturer  adds as provided in Paragraph 1
above.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

                  By way of illustration only: [ * ]

     3. Once  aggregate  payment  of an amount  equal to the  "remainder  dollar
amount"  (as  determined  in  accordance  with  Paragraph  2  above)  is made by
Distributor,  there shall be no further  obligation by  Distributor  to make any
payments under this Addendum.  No payments shall be required with respect to any
volume that is added on and after October 1, 2000.

     4. Payments due under this Addendum  shall be made within 30 days after the
end of a calendar quarter in which an addition of  Manufacturer's or Haagen-Dazs
products has first been made.

     5.  Manufacturer  also  agrees to provide [ * ] free  goods to  Distributor
prior to December 31, 1999.

     6. This Addendum shall be in addition to the  obligations and duties of the
parties under the New Distribution  Agreement. No provision of this Addendum may
be  modified  or  amended  except  by a  written  instrument  signed  by each of
Manufacturer and Distributor.

     7. This  Addendum  shall be binding  on the  parties  and their  respective
successors  and assigns.  This Addendum and all actions  related hereto shall be
governed by the laws of the State of New York,  excluding its internal choice of
law  principles.  Any dispute or claim relating to this Addendum or the entering
into of this Addendum shall be submitted to arbitration in Manhattan in the City
of New York,  New York conducted in accordance  with the Commercial  Arbitration
Rules of the  American  Arbitration  Association,  and  judgment  upon the award
rendered by the  Arbitrator(s)  may be entered in any court having  jurisdiction
thereof. The prevailing party in the arbitration proceeding shall be entitled to
recover  from the  losing  party  reasonable  attorney's  fees and  other  costs
incurred in the arbitration proceeding.

     IN  WITNESS  WHEREOF,  Dreyer's  Grand Ice  Cream,  Inc.  and Ben & Jerry's
Homemade,  Inc. have each executed and delivered this Addendum as of the day and
year first above written.

                         DREYER'S GRAND ICE CREAM, INC.
                         By:
                         Name:
                         Title:

                         BEN & JERRY'S HOMEMADE, INC.
                         By:
                         Name:
                         Title:

     * This confidential  portion has been omitted and filed separately with the
Commission



                                                                  EXHIBIT 10.11
THE PILLSBURY COMPANY DISTRIBUTION AGREEMENT

         This Distribution  Agreement (the "Distribution  Agreement") is entered
into as of this 26th day of August, 1998 by and between The Pillsbury Company, a
Delaware  corporation  headquartered  at 200 South  Sixth  Street,  Minneapolis,
Minnesota  55402-1465  ("Distributor"),  and Ben &  Jerry's  Homemade,  Inc.,  a
Vermont  corporation  headquartered  at 30 Community  Drive,  South  Burlington,
Vermont 05403-6828 ("Manufacturer").

         WHEREAS, Manufacturer wishes to reduce its dependence on Dreyer's Grand
Ice Cream, Inc. ("Dreyer's"),  a leading ice cream company in the market and the
leading ice cream  distributor in the market,  as a distributor of more than 50%
of the sales of ice cream products of the Manufacturer,  and whereas Dreyer's is
the only  "national"  (more or less)  distributor  of ice cream in the  domestic
market;

         WHEREAS  Distributor wishes to obtain additional volume of ice cream to
put through its distribution system, in order to realize  efficiencies/economies
of scale; and

         WHEREAS,   Manufacturer   wishes  to   achieve   efficiencies   in  the
distribution  of its products and wishes to use  Distributor as a distributor in
certain areas and whereas Distributor wishes to act as distributor for ice cream
products of Manufacturer in certain areas.

         NOW THEREFORE,  in consideration of these premises, the mutual promises
of the parties  and other good and  valuable  consideration  receipt of which is
hereby acknowledged, the parties agree as follows

         1. Purposes of Agreement.  Manufacturer is engaged in the  manufacture,
sale and  distribution  of ice cream  products  manufactured  and sold under the
trade name "Ben & Jerry's" and in some cases other names. Distributor is engaged
in the manufacture,  sale and  distribution of various food products  including,
through  its   Haagen-Dazs   unit,  ice  cream  products  sold  under  the  name
"Haagen-Dazs"  and including ice cream products  manufactured  by or for others.
The use of the term "Distributor" in this Agreement means The Pillsbury Company,
including its Haagen-Dazs ice cream operations and any  subsidiaries  engaged in
ice  cream  operations  in the  United  States  (but not  including  Haagen-Dazs
operations as a franchisor).  The term  "Manufacturer"  shall mean Ben & Jerry's
Homemade,  Inc. and any subsidiaries thereof. At the present time more than half
of  Manufacturer's  products are  distributed  by Dreyer's,  a leading ice cream
company in the  market and the  leading  ice cream  distribution  company in the
market, and Manufacturer wishes to diversify the distribution of its Products.

<PAGE>

         It is  acknowledged  by the parties that  distribution  by  Distributor
cannot  commence  in  certain  respects  and areas  until  and  unless a certain
distribution agreement between Manufacturer and Dreyer's dated as of January 20,
1987 as  amended  (the  "Dreyer's  Agreement")  has been  either  terminated  by
Manufacturer in accordance with the provisions thereof or appropriately modified
so  as  to  permit  the  distribution  by  Distributor  contemplated  hereunder.
Distributor and Manufacturer  desire to enter into this Agreement  setting forth
the mutual  rights  and  responsibilities  of the  parties  with  respect to the
distribution,  resale and promotion of Products (as defined) of the Manufacturer
through the  distribution  system of the  Distributor,  being the  Distributor's
owned  and  operated   distribution  system  except  where  otherwise  expressly
provided.  The  parties  agree  that  such  distribution  will  thereby  achieve
efficiencies  in the  distribution  of  Products  of the  Manufacturer,  without
causing an increase in the resale prices of such Products to retailers, and will
achieve  efficiencies/economics  of scale in the distribution of products of the
Distributor,  through economies of scale that result from putting the additional
volume of Products of the Manufacturer  through the  Distributor's  distribution
system.  The parties  further agree that such  efficiencies  and economies  are,
through the pricing and rebate provisions of this Agreement,  being economically
shared by the parties, all to the mutual best interest of the parties. Reference
is made to an Exhibit dated the date hereof outlining in summary form the annual
profit improvement for the Manufacturer which, is expected to be achieved,  such
Exhibit being a non-binding  Exhibit referenced solely to show the contemplation
of the  Manufacturer.  It is  expressly  understood  that such  Exhibit does not
constitute any warranty or  representation  or promises by the Distributor.  The
parties also intend that the implementation of the efficiencies  contemplated by
this Agreement should expand the ice cream products available in the marketplace
and will thereby  assist  consumers in selecting ice cream products from time to
time at retailers, all of which products,  including Manufacturer's Products and
Distributor's products, will be in competition with one another.

         "Best efforts" as used in this Agreement means commercially  reasonable
use of available  resources to accomplish  the specified  objectives or, in some
cases, the overall objective, of this Agreement.

         2.       Distribution.

         2.1.  Appointment of  Distributor.  Subject to all of the terms hereof,
Manufacturer hereby appoints Distributor as a non-exclusive  distributor for the
Products in the  Distributor  Territory  within the United  States as set out in
Schedule 2A (the "Distributor  Territory"),  which Distributor  Territory may be
changed by mutual written consent of the parties.

         The Products  distributed  by Distributor  hereunder  include (i) Ben &
Jerry's  brand items which are pints,  quarts,  half  gallons,  single serve and
including bulk sizes of ice cream,  frozen yogurt,  sorbet,  novelties and other
sub-zero frozen desserts  manufactured by the  Manufacturer  and (ii) such other
brand ice cream,  frozen yogurt,  sorbet,  novelties and other  sub-zero  frozen
desserts of other  persons as are involved in a  significant  relationship  with
Manufacturer  (other  than  simply  a  distribution   relationship)  as  may  be
designated by Manufacturer from time to time, all as set forth in Schedule 2B as
supplemented  or  revised  by  Manufacturer  from time to time  with  reasonable
written notice to Distributor (collectively, the "Products").

<PAGE>

         Subject  to  all  of  the  terms  hereof,   Distributor   accepts  such
appointment  and  agrees to use its best  efforts  to  distribute,  resell,  and
deliver  the  Products  (and with a minimum  drop  amount of no greater  than 3?
gallons) in all  flavors  and sizes to all types of retail  stores and all other
types of accounts in this Distributor  Territory (except with respect to certain
channel  limitations  set forth in Section  2.3) and to promote the  Products in
accordance  with  the  terms  of  this  Agreement   throughout  the  Distributor
Territory.

         In accordance with the foregoing, Distributor will use its best efforts
to meet the distribution  performance standards set out in Schedule 2C, and with
such updates and revisions as shall be agreed at least  annually with respect to
each ADI or other market area (the "Performance Requirements"). It is understood
that the Distributor is responsible for meeting the Performance  Requirements on
an annual basis on a market by market basis within the Distributor Territory for
the Distributor  Territory  served directly (and if expressly  applicable  under
Section 2 of this Agreement,  geographic areas within the Distributor  Territory
served indirectly,  by using  subdistributors  which are commonly referred to by
Distributor as "internal subdistributors").

         The performance  goals,  i.e.  annual  business plan volume,  etc. (the
"Performance Goals") for any given calendar year,  determined as provided below,
shall include the performance  matters referred to in the immediately  preceding
paragraph that the Distributor  reasonably  should be expected to achieve in the
Distributor  Territory  for such year and  shall be  determined  by taking  into
account (a) the Performance Goals for the immediately preceding year, (b) actual
performance of the Distributor  during the  immediately  preceding year, (c) any
events or situations  out of the ordinary that have occurred in the  immediately
preceding  year or are  reasonably  expected to occur in the  marketplace in the
following  year,  which  affected  or would  reasonably  be  expected  to affect
Distributor's  performance,  and (d) any reasonably  reliable market performance
data  for  the  various   markets  in  which  the  Distributor  and  such  other
distributors distribute substantially the same products of the Manufacturer.

         The  Performance  Requirements  and  the  Performance  Goals  for  each
calendar year  commencing  2000 shall be proposed no later than October 1 of the
preceding year by Manufacturer,  after prior consultation with Distributor,  and
thereafter  shall be the subject of good faith  negotiations by the parties.  In
the event the parties  fail to reach  agreement by October 15 in any year on the
Performance  Requirements and Performance Goals for the next calendar year, then
the Performance  Requirements  and Performance  Goals for the next calendar year
shall  be  determined  by the  averaging  of the  Performance  Requirements  and
Performance Goals for the top four (other than those to be applicable under this
Agreement)  of  the  major  national   markets  used  by  the  Manufacturer  for
distribution,  planning and operational  purposes provided that, as to 1999, the
parties  commit to reach  agreement  on the 1999  Performance  Requirements  and
Performance  Goals  (which  may not  cover a full 12  months)  by no later  than
October 15,  1998,  and failure of the  parties to reach  agreement  on the 1999
Performance  Requirements  and Performance  Goals by said date shall  constitute
"Cause" under Section 8.3.

<PAGE>

         Failure by the  Distributor  to achieve  the  Performance  Requirements
shall  not  entitle  the  Manufacturer  to  a  claim  for  damages  against  the
Distributor,  but may  entitle the  Manufacturer  to  terminate  for Cause under
Section 8.3. Failure to achieve the Performance Goals shall not constitute Cause
except as  provided  in the  preceding  sentence  with  respect to  reaching  an
agreement by October 15, 1998.

         Within ten days prior to the  commencement  of resale of the  Products,
pursuant to the Transition  Period provisions of Section 2.10, the parties agree
that the Products will be available in appropriate  quantities in  Distributor's
warehouses.

         Distributor  confirms  that it will,  except as otherwise  specified in
this  Agreement,   use  its  best  efforts  to  follow  Manufacturer's   general
distribution  policies  (the  "Distribution  Policies")  as now in effect and as
reasonably amended for application to Manufacturer's distributors generally upon
reasonable  written notice to Distributor  (See Schedule 2D for the Distribution
Policies as in effect for the Distributor on the date hereof.)

         2.2.  Accounts.  Subject to Section 2.3, it is agreed that  Distributor
Territory will include,  for all Products  except bulk, any and all channels and
all  retail  outlets,  including,  but not  limited  to,  supermarkets,  A and B
stores/supermarkets, military bases, food service accounts and concession areas,
Distributor owned push carts and bunker promotions in supermarkets,  convenience
stores, Mom and Pops and specialty food stores and club stores (on a consignment
basis as provided  below).  Distributor  will  establish,  maintain  and operate
company-owned and operated trucks,  warehouse and related assets as necessary to
obtain the distribution  coverage needed to carry out Distributor's  obligations
to  distribute  the  Products.  Distributor  will sell the  Products to accounts
whether or not the account wishes to purchase any other products  distributed by
Distributor.

         Distributor agrees that it will not knowingly,  directly or indirectly,
through  independent  distributors or otherwise,  sell, market or distribute the
Products to any person outside the Distributor Territory or for sale outside the
Distributor Territory.

         2.3. Sales in Distributor  Territory and Authorized  Accounts;  Smaller
Class of Trade Channel;  Food Service Accounts. In the geographic markets within
the  Distributor   Territory  set  forth  on  Schedule  2.3,  Distributor  shall
distribute to the  "Supermarket  Channel" (which shall mean A and B supermarkets
and stores with three cash  registers or more) and not to the "Smaller  Class of
Trade"  (meaning  convenience  stores,  Mom & Pops  and  the  like,  other  than
convenience  store  chains),  which  Smaller  Class  of  Trade  channel  in such
geographic  markets are being handled by other  distributors of the Manufacturer
pursuant  to  Manufacturer's  decision  that  such  arrangement  is in the  best
interest of its marketing program.

         With  respect to  distribution  of Food Service  (which  shall  include
novelties  that are also  distributed as provided in Section 2.2 above and bulk)
which shall consist of sales to non-grocery channels, including, but not limited
to, concessionaires,  captive accounts,  institutional accounts, restaurants and
the like and shall also include such scooping venues (other than  franchises) as
may be established from time to time by the Manufacturer,  the Distributor shall
sell to such Food Service accounts as the Manufacturer may reasonably  designate
from  time  to  time.  It is  understood  that  there  may  be  changes  in  the
Manufacturer's  designation of Food Service  accounts which are to be handled by
the  Distributor,  and the parties agree to reach reasonable  accommodations  in
order to  realize  the  potential  for  sales of the  Products  to Food  Service
accounts.

<PAGE>

         Distributor  agrees  to  distribute  only to the  authorized  types  of
accounts  in the  Distributor  Territory  in  accordance  with  this  Agreement,
including  Sections  2.3 and 2.4. In order to carry out the  provisions  of this
Agreement,  Distributor  will  abide  by and,  where  applicable,  impose  these
"account" or "channel" contractual  restrictions on all the persons distributing
Products under this Agreement except when otherwise authorized in writing by the
Manufacturer.  Nonetheless, in the event that the Products are made available to
a non-permitted  account,  Distributor  agrees to use its best efforts to remedy
the situation.  Distributor,  consistent  with applicable law, will use its best
efforts to  terminate  any  distributor  or other  person who  continues to sell
unauthorized  accounts.  It is understood  that the best efforts  obligations of
Distributor with respect to the channel/customer  limitations under this Section
2.3 are to use best  efforts,  consistent  with law, in enforcing  such customer
restrictions  under this Section 2.3 and Section 2.2 and that Distributor  shall
not be liable to the Manufacturer  for any unauthorized  sales or resales by the
other  distributors as long as Distributor has not authorized any sales by other
distributors in derogation of the rights retained by the Manufacturer.

         2.4. Distribution to Franchisees, etc. Distributor agrees to supply the
Products,   including   bulk,  to   Manufacturer's   franchised,   licensed  and
company-owned  scoop  shops in the  Distributor  Territory  on a drayage  basis.
Distributor  understands that Manufacturer's  franchise agreements require it to
serve franchise  customers first in the event of product  shortage.  Distributor
will receive a handling fee per item delivered as  established by  Manufacturer,
that fee currently being [ * ] per 2-1/2 gallon bulk tub and [ * ] per sleeve of
pints  and  miscellaneous  boxed  goods,  with  [ * ]  of  the  freight  to  the
Distributor to be the  responsibility of Distributor.  The parties agree to meet
and review the appropriateness of these fees at least annually.

         2.5. No Exclusive Rights. Before Manufacturer grants any other person a
right to  distribute  the Products in the  Distributor  Territory,  Manufacturer
shall first give not less than 90 days prior written notice to  Distributor  and
shall consult with Distributor. Before Distributor commences the distribution of
any ice cream products of another person not being distributed by Distributor on
the date hereof,  Distributor will give Manufacturer not less than 90 days prior
written notice and will consult with Manufacturer.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

         2.6.  Distributor's Directly Owned and Operated Distribution System. It
is understood  that in the  Distributor  Territory  Manufacturer  shall sell the
Products to Distributor for distribution  through  Distributor's  directly owned
and operated  distribution  system,  including trucks and personnel,  and with a
small percentage  distributed by subdistributors of the Distributor (referred to
by Distributor as "internal distributors").  Distributor agrees that its maximum
resale  prices on  Products  resold  to the  "internals"  will not  exceed [ * ]
(weighted average) above the prices paid by Distributor for such Products to the
Manufacturer  under the first  paragraph of Section 9.1. The parties agree that,
if the size of Distributor's  owned and operated  distribution system increases,
the  parties  will  discuss  whether  Manufacturer  shall sell its  Products  to
Distributor's owned and operated distribution system in additional areas not now
included in Distributor Territory.

         2.6.1.  Distributor  acknowledges that it has been informed that in the
geographic area listed on Schedule 2.6.1 Manufacturer shall sell or may sell the
Products  to  independent  distributors  who  may be the  same  persons  who are
purchasing  products of  Distributor  from  Distributor as  distributors  taking
delivery from the Distributor at such  distributor's  warehouse  (referred to by
Distributor  as "external  distributors").  Distributor  agrees that in any such
market  area  Manufacturer  may use other  direct  distributors  or,  subject to
reaching mutual agreement between the parties,  may sell Products to Distributor
which shall then use its best  efforts to resell to such persons who act as such
"external  distributors"  for  Distributor.  In this connection it is understood
that Distributor will use its best efforts to assist  Manufacturer in concluding
distribution  agreements  with such externals and during the  Transition  Period
shall  provide  distributor  management  without  a fee  and,  if  requested  by
Manufacturer  thereafter,  for a fee of [ * ] of the  purchase  prices  of  such
Products by such externals, or as otherwise mutually agreed between the parties.
In the  event  that  the  Manufacturer  is not  able  to  conclude  distribution
agreements with one or more of the external  distributors on Schedule 2.6.1 with
respect to areas outside the Distributor Territory,  as a result of Dreyer's not
distributing Products of the Manufacturer in such areas, then Distributor agrees
to use its best  efforts  to  purchase  Products  for  resale to such  "external
distributors"  for  distribution by such external  distributors in the specified
areas.

         2.7. Supply of Products for  Distribution.  Manufacturer  agrees to use
its best efforts to make the Products available to Distributor  hereunder F.O.B.
Manufacturer's  plants in Vermont,  in such quantities and flavor assortments as
Distributor may reasonably  require,  subject only to  Manufacturer's  right, if
reasonably required by force majeure or other unforeseen circumstances affecting
production  delays  (subject  to  any  priority  contractually  required  by the
franchise  agreements  referred  to  above) to  allocate  Products  between  all
distributors and franchisees,  including  Distributor and  Manufacturer's  other
distributors  (independent or company-owned) in this country or those buying for
distribution  in foreign  countries.  Distributor  shall purchase on full pallet
basis (or on a split pallet basis with a picking charge),  one flavor per pallet
and on half-trailer load minimum basis.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

         2.8. No  Discrimination.  In order to ensure that  competition  for the
Products and products of the  Distributor is vigorous,  Distributor  agrees that
all  incentive,  commission or other  compensation  programs or benefits for its
route  salesmen  or other sales and  sales-type  employees  and other  employees
involved in the  distribution  function  up through  the level of Regional  Vice
Presidents of Distributor  shall have  incentive/commission/compensation/benefit
terms relating to distribution of the Products of the  Manufacturer  that are at
least  equal to those  relating to  distribution  of  products  manufactured  by
Distributor  or  other  products   distributed  by  Distributor   and  that  the
instructions  to and conduct of the  Distributor's  personnel in the Distributor
Territory  shall  be  implemented  so  as  not  to  discriminate,   directly  or
indirectly,   against   distribution  of  the  Products  of  the   Manufacturer.
Notwithstanding  the foregoing,  in the event that Manufacturer,  Distributor or
another manufacturer of frozen dessert products carried by the Distributor has a
time-limited  special incentive  program on certain items,  there can be special
incentive commission on similar arrangements for Distributor's personnel for the
limited  duration of such programs,  with 30 days written notice to the Regional
Vice Presidents of Distributor, that will not be considered to be a violation of
this Section 2.8.

         2.9.  Co-distribution,  etc.  As to all ADI's  within  the  Distributor
Territory  where   Distributor   distributes   products   directly  (or  through
independent  distributors and subdistributors,  if and where so permitted by the
express terms of this Agreement) and where  Manufacturer may be selling to other
distributors,  Distributor will be  co-distributors  with  Manufacturer's  other
distributors, and, as between the Manufacturer and Distributor, Distributor will
not commit any material unfair trade practices as to such other  distributors or
attempt to unlawfully  interfere with their customers,  and  Manufacturer,  when
acting as a distributor,  will not commit any material unfair trade practices as
to Distributor or attempt to unlawfully interfere with Distributor's  customers,
it  being  understood  that  neither   Distributor  nor  Manufacturer  shall  be
responsible  for actions taken or not taken by any of the other  distributors or
subdistributors used by them.

         2.10 Transition Period.  Distributor  acknowledges that  Manufacturer's
ability  to  sell  certain   products  within  the  definition  of  Products  to
Distributor,  and  therefore the effective  implementation  of the  transactions
contemplated by this Agreement, is, to the extent Dreyer's has exclusive rights,
conditioned  upon and subject to either or a combination  of (i)  Manufacturer's
termination  of the Dreyer's  Agreement  without cause by notice given not later
than  September 1, 1998  (except as to the New York  Territory as defined in the
Dreyer's Agreement) or (ii) a modification  thereto consistent with Section 2 of
this Agreement as to the  Distributor  Territory (or portions  thereof) so as to
permit the distribution  contemplated by this Agreement.  In other areas or with
respect to certain  products  within the  defined  Products,  Dreyer's  has only
non-exclusive  rights under the Dreyer's  Agreement and Manufacturer may appoint
Distributor  as an  additional  distributor,  pursuant to the  provisions of the
Dreyer's Agreement.

<PAGE>

         In this  connection,  the  parties  acknowledge  that it is not certain
under the Dreyer's  Agreement whether notice of termination  without cause as to
the New York  Territory (as defined  therein) may be given prior to December 31,
1998 but that  Manufacturer  has the right to make  Dreyer's  rights in said New
York  Territory  non-exclusive  upon not less than 90 days notice.  Accordingly,
this Agreement does not provide for sales of Products to Distributor  for resale
in said New York Territory  prior to the effective date of termination as to the
New  York  Territory,  except  following  90 days  written  notice  given by the
Manufacturer  to Dreyer's  making Dreyer's rights in the said New York Territory
non-exclusive.

         Upon the giving of notice of termination by Manufacturer  without cause
under the Dreyer's  Agreement (not including the New York  Territory),  Dreyer's
rights under the Dreyer's Agreement are or become non-exclusive, unless Dreyer's
elects to give notice to retain its  exclusivity  (in which  event  Manufacturer
plans to give notice to Dreyer's to shorten such  exclusivity to a period of not
more than 90 days,  as  permitted  under the Dreyer's  Agreement).  Accordingly,
Distributor  agrees to use its best  efforts  to  commence  distribution  of the
Products  on such date not  later  than the date or dates in the  various  areas
within  the  Distributor  Territory  that  Dreyer's  rights  are or have  become
non-exclusive  in  such  areas,  it  being  understood  that  the  parties  will
reasonably  cooperate to select a date or dates which are  appropriate  to carry
out the objectives of this Agreement.  In any event,  Distributor agrees that it
shall fully implement  distribution of the Products in the Distributor Territory
by March 1, 1999,  provided that it has received six months prior written notice
or such lesser notice which is reasonable in the judgment of the  Distributor in
terms of the time needed for  Distributor  to gear up with respect to any market
in question.

         The parties  each agree to use best  efforts to take all  planning  and
action  in the  Transition  Period in order to carry  out the  purposes  of this
Agreement,  and  in  particular  to  avoid  any  hiatus  or  dislocation  in the
marketplace for the  availability of the Products as a result of  Manufacturer's
election  to  shift   certain   distribution   of  its  Products  from  existing
distributors to the Distributor as provided in this Agreement.

         2.11. Regular Performance  Meetings.  The parties agree that executives
of the parties who are not involved in the  day-to-day  distribution  operations
hereunder shall meet at least four times a year to discuss operations under this
Agreement with the intent to resolve  issues of  performance  before they become
potentially major items and consider changes to meet changing market conditions.
Such meetings will be at a place selected by one party for the first meeting and
then at a place selected by the other party for the second meeting,  etc., or at
such other  places as shall be mutually  agreed.  The  parties  agree that these
meetings are an important part of this Agreement.

         3. Marketing and Sales. Manufacturer shall be responsible for marketing
of the Products in accordance with the provisions of this Agreement,  subject to
the following:

         3.1.   Manufacturer  and  Distributor   shall  regularly   exchange  by
electronic  means  any  information   necessary  to  the  performance  of  their
respective responsibilities and roles hereunder.

<PAGE>

Manufacturer  will receive from  Distributor  data provided through the standard
UCS 867 product  transfer/resale  set. The data,  provided weekly,  will include
customer  name and general  location (but without an actual  address),  delivery
date,  quantity,  item  code/description,  price and allowance.  Each party will
cooperate  and Ben & Jerry's will use its best efforts to be able to receive and
transmit data through the standard UCS 867 protocol as soon as practicable.

         3.2.  Manufacturer  will be responsible for the generation and [ * ] of
the cost of the  following:  all print,  radio,  tv or other  media  advertising
placed by the  Manufacturer  and all consumer  promotions,  i.e.,  scoop trucks,
marketing events,  community events and slotting. Each party shall promptly pay,
subject to the following  provisions,  [ * ] of the cost of all trade promotions
on the Manufacturer's  Products,  which shall not include the foregoing items in
the previous  sentence,  but shall include  off-invoice,  retailer ads, retailer
display specials,  bunker programs,  etc. and other trade promotional techniques
which may be used in lieu of such conventional trade promotions. So long as each
party's cost of trade promotions on the Manufacturer's  Products does not in the
aggregate  exceed for all markets in the  Distributor  Territory [ * ] on pints,
quarts and half gallons per gallon per year, the Distributor shall pay its [ * ]
share  of  such  trade  promotions,  without  any  requirement  for  consent  by
Distributor.  With respect to the second category of trade promotions that would
in the  aggregate  exceed  for all  markets [ * ] per  gallon  per year for each
party's [ * ] share of trade promotions,  the parties must mutually agree on the
promotion, in the event of which agreement the cost of the trade promotion shall
be shared on a [ * ] basis,  provided  that,  in the  event the  parties  do not
mutually agree on a trade program in this second category, then the Manufacturer
may require such trade  promotion to be carried out as directed,  but with [ * ]
of the cost of such trade promotion being the responsibility of Manufacturer, it
being understood that  Manufacturer  shall first be required to send a notice to
Distributor committing to such [ * ] cost responsibility.  It is understood that
the  provision  of [ * ] per gallon on pints,  quarts and half  gallons per year
will be subject to appropriate adjustment in the event of a meaningful change in
market conditions for promotion of Manufacturer's Products. All credits or other
payments necessary to carry out the provisions of this Section 3.2 shall be made
by the parties on a monthly basis, and any adjustment necessary to "true up" the
amounts shall be made on a quarterly basis,  with the final adjustment  promptly
after the end of each calendar year.

         3.3. It is understood  that,  unless otherwise  agreed,  Manufacturer's
sales  representatives  shall make  presentations and sales calls to Supermarket
Channel  (three cash  registers or more),  convenience  store  chains,  national
accounts,  restaurants,  and  any  other  accounts  designated  by  Manufacturer
following  reasonable  notice to Distributor as to presentations and sales calls
in  the  Distributor  Territory,  provided  that  Distributor  personnel  in the
distribution system may accompany Manufacturer's personnel, unless inappropriate
in Manufacturer's judgment, to assist in the effective promotion of the Products
through the distribution  system. With respect to other accounts which are to be
sold by Distributor under this Agreement,  including  convenience  stores (other
than convenience store chains) and Mom & Pops,  Manufacturer has determined that
it would be most efficient for sales calls to be made by  Distributor  personnel
at the  direction  of the  Manufacturer.  In  addition,  all  promotions  on the
Products must be only those  authorized by the  Manufacturer,  prior to offering
these to accounts.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

         4. Social Mission  Activities.  Distributor  recognizes  that in taking
over the  distribution  of the Products of the  Manufacturer  in the Distributor
Territory it is  succeeding  to the benefit of the image and  reputation  of the
Products  and  the  Manufacturer  that  has  been  created  in  the  Distributor
Territory,  including  that  part of the  image and  reputation  related  to the
Manufacturer's  approach to marketing activities,  including among other things,
community  oriented  events,  promotions or benefits and  Manufacturer's  Social
Mission, as set forth in Schedule 4. Distributor acknowledges its responsibility
to maintain and sustain that image and reputation in Distributor activities as a
distributor of the  Manufacturer  in the  Distributor  Territory,  including the
obligations set forth in Section 4.1 hereof.

         4.1.  Distributor  shall use its best  efforts  to  integrate  into its
business of  distributing  the Products of  Manufacturer  hereunder a reasonable
number  (given the size of  Distributor's  operation)  of  socially  responsible
activities which are not  inconsistent  with those activities and programs which
Manufacturer   conducts  to  implement  its  social  mission,  as  described  in
Manufacturer's  Annual  Report  for  1997  and  other  Manufacturer's  materials
attached  as  Schedule  4.1  and as  reasonably  updated  from  year  to year by
Manufacturer   upon   reasonable   notice  to  Distributor.   The   Manufacturer
acknowledges  that the activities of the  Distributor  set forth in Schedule 4.2
are examples of such socially responsible activities.  It is understood that, in
completing the  Questionnaire  furnished  under Schedule 4.1 on an annual basis,
Distributor  shall be entitled  not to respond to the extent  that the  response
would include confidential business information of Distributor. Material failure
by Distributor to identify and implement such socially responsible activity from
time to  time,  after  notice  of  such  failure,  in  reasonable  detail,  from
Manufacturer  and 90  days  cure  period,  shall,  unless  reasonably  cured  by
Distributor  in said cure  period,  constitute  Cause under  Section  8.3. It is
understood  that such socially  responsible  activity will be part of the annual
Performance  Goals  under  Section  2.1  which  shall  then  become  part of the
Performance Requirements.

         5.       Delivery; Other Services.

         5.1.  Distributor shall be responsible for delivery of the Products and
shall  provide  the  same  delivery  service  and care it  provides  for its own
products,  including service (such intervals in the week as is necessary,  given
the retail outlet,  to exploit the market  potential) for all types of accounts,
products  rotation,  correct  flavor  assortment,  proper display and pricing of
product,  removal of damaged product (provided that in the event that Product is
required  to be removed  pursuant  to a decision  of the  Manufacturer,  such as
discontinuance  of a slow moving item, the Distributor  shall be solely entitled
to credit for the purchase price previously paid for such Product), assurance of
adequate back stock where allowed and display of merchandizing  materials in and
around the freezer case.  Distributor also agrees to comply with  Manufacturer's
general  service  standards for  distributors  as set forth in the  Distribution
Policies referred to above and including those in Section 5.2 below.

<PAGE>

         These  services  will be  provided  by  Distributor  where  Distributor
delivers  its own  products.  To the  extent  that the  Products  are  expressly
permitted by this  Agreement to be delivered  by  independent  distributors  (or
subdistributors) used by Distributor,  Distributor will exercise best efforts to
cause such  independent  distributors (or  subdistributors)  to provide delivery
service and care of the Products as aforesaid but shall in no event be liable to
Manufacturer for any act or omission in respect thereof by any such distributor.
However, in the event that such independent distributors (or subdistributors) do
not provide such delivery and care of the Products, Distributor will take action
to correct the deficiency or appoint other distributors (or  subdistributors) to
provide the required delivery and care of the Products.

         5.2.  Temperature/Handling.  All Products of the  Manufacturer  must be
stored  at -15  degrees  F.  The  Products  may at no  time  in the  channel  of
distribution  go above -10  degrees F under this  Section 5.2 and as provided in
the Distribution Policies of Manufacturer.  In the event Manufacturer determines
that Products is being handled at improper  temperatures,  Manufacturer reserves
the right to insist  that  Product be  destroyed  if quality of such  Product is
affected and at any time and Distributor will remain responsible for payment for
the destroyed Products.

         Manufacturer understands and requires that Distributor's form of market
delivery is direct store delivery,  and each of the Manufacturer and Distributor
agrees to use its best efforts to convert the  warehouse  distribution  to Giant
stores to DSD.

         6. Other  Distribution  by the  Distributor.  Subject to the foregoing,
Distributor  reserves the  unrestricted  right to sell products  (other than the
Products  purchased  from the  Manufacturer)  to anyone  within or  without  the
Distributor  Territory;  however,  in accepting  appointment  as  Manufacturer's
distributor   hereunder,   Distributor   agrees  to  use  its  best  efforts  in
enthusiastically  expanding the sales volume of the Products and their  position
in the case throughout the entire Distributor Territory.

         7.  Relationship of Distributor and  Manufacturer.  The relationship of
Distributor  and  Manufacturer  with respect to sale and purchase of Products is
that of distributor  (purchaser) and manufacturer  (seller), and nothing in this
Agreement  shall be construed to create any agency or  partnership  or any other
relationship, except as set forth herein.

         Neither  Distributor  nor  Manufacturer  shall have,  nor shall  either
represent itself as having, any right, power or authority to create any contract
or  obligations,  either  express or  implied,  on behalf of, in the name of, or
binding  upon the other  party,  or to pledge  the  other's  credit or to extend
credit in the  other's  name unless the other  party  shall  consent  thereto in
advance in writing. Without limitation of the foregoing,  Manufacturer shall not
make any  representation  concerning  Distributor or use of Distributor  name in
Manufacturer's  marketing and sales effort without Distributor's advance written
approval. Manufacturer does have the right without prior approval of Distributor
to  inform  the  trade  that the  Products  are being  distributed  through  the
Distributor's  system,  and as is  necessary  to carry out the  purposes of this
Agreement.  Without limitation of the foregoing,  Distributor shall not make any
representation   concerning  Manufacturer  or  use  of  Manufacturer's  name  in
Distributor's  marketing and sales effort without Manufacturer's advance written
approval. Distributor does have the right without prior approval of Manufacturer
to  inform  the  trade  that the  Products  are being  distributed  through  the
Distributor's  system,  and as is  necessary  to carry out the  purposes of this
Agreement.

<PAGE>

         8.       Term; Termination.

         8.1 Term. The term of this Agreement shall start as of the date hereof,
subject to the provisions of Section 2.10  pertaining to the Transition  Period,
and shall  continue  until  October 1, 2002,  and  thereafter  for an indefinite
period,  unless  in any case  sooner  terminated  pursuant  to the terms of this
Agreement or by mutual agreement.

         8.2.  Termination  Without  Cause.  This Agreement may be terminated by
Distributor  without  cause on not less than 12 months prior  written  notice to
Manufacturer  given to Manufacturer after October 1, 2002, and may be terminated
by  Manufacturer  without  cause at any time on not less than five months  prior
written notice to Distributor  provided that, in the event that such termination
by  Manufacturer  occurs  prior to October 1, 2002,  Manufacturer  shall pay the
amount of undepreciated tax book value of the Distributor for assets invested in
the distribution system under this Agreement,  all as set forth on Schedule 8.2.
In the event  that  there is a Change of  Control  of  Manufacturer  in a manner
deemed to be "hostile" by the Board of Directors of  Manufacturer  prior to said
Change in Control (it being  understood  that said Board of Directors shall have
sole and  conclusive  authority  to make such  determination  as to whether  the
change is "hostile" for purposes of this Agreement),  then Manufacturer shall be
required to give not less than 24 months  written  notice instead of five months
written  notice in order to terminate  this  Agreement  without  cause under the
Section 8.2.

         During the  termination  notice period under Section 8.2, the following
additional obligations set forth in this Section shall apply.

         In the event of  termination  hereunder by  Distributor  without cause,
Distributor shall be obligated, during the twelve (12) months' notice period, to
continue  to purchase  Products  from  Manufacturer  for resale and use its best
efforts to  distribute  in each market in the  Distributor  Territory  listed in
Schedule 2A where Distributor was a distributor  hereunder  immediately prior to
the termination  notice. In connection  therewith,  Distributor shall distribute
suchProducts in compliance with the Performance Requirements in each such market
area, which if not agreed specifically shall be the Performance  Requirements in
effect during the comparable period in the prior year.

         Provided,  however,  that the  Manufacturer  may, upon 30 days' written
notice to Distributor after Distributor has given notice of termination  without
cause,  elect to shorten the 12-month notice period to a shorter period (but not
less than five months), in which event Distributor's  performance obligation for
the 12-month  notice period set forth above shall be prorated to such  shortened
notice period.

         Manufacturer shall not be obligated to appoint additional  distributors
in any area during any termination  notice period.  The above  obligations  upon
termination  shall  only  apply  to the  market  area  or  areas  in  which  the
termination is effective and shall be interpreted accordingly.

<PAGE>

         In the event that Distributor  fails to comply in a material respect in
a market  (as  defined  above)  with the  Performance  Requirements  during  the
termination  notice  period,  this failure  shall  constitute  Cause  justifying
termination by the Manufacturer  under Section 8.3 of this Agreement,  effective
immediately  upon written  notice to Distributor  (notwithstanding  any contrary
provision  in  Section  8.3,  including  any cure  period  in which to cure such
default  that  would   otherwise  be  applicable   under   Section   8.3),   or,
alternatively,  Manufacturer  shall  have the right to shorten  the  termination
notice  period  to a  shorter  period  (but not  less  than 30  additional  days
following  the  date  of  the  Manufacturer's   notice  to  shorten  under  this
paragraph).

         8.3. Termination for Cause. Either party may at any time terminate this
Agreement,  either  entirely  or as to a  particular  affected  portion  of  the
Distributor  Territory  only,  upon sixty (60) days' written notice to the other
for failure of the other party to comply with any of the terms set forth  herein
(which terms shall include the Distributor's  failure to satisfy the Performance
Requirements for Products to be purchased by Distributor for any year, after the
first year ending September 30, 1999) in any material respect,  which shall also
have a material adverse effect on Distributor's  distribution performance in the
Distributor  Territory  or  on  the  affected  area(s)  within  the  Distributor
Territory  as the case may be  ("Cause"),  unless such  default  shall have been
reasonably  cured to the  satisfaction of the other party within sixty (60) days
after  receipt of such  written  notice  specifying  the  failure in  reasonable
detail. The failure of Distributor to continue DSD as the method of distribution
hereunder  shall  be  deemed  to be  "Cause",  entitling  Manufacturer  to  give
Distributor the 60 day written notice as specified in this Section. An "affected
portion" of the  Distributor  Territory  shall be any of the markets  within the
Distributor Territory that are specified in Schedule 2A.

         8.3.1. If Manufacturer notifies Distributor with reasonable specificity
that a  particular  account or group of  accounts  in a  specific  market in the
Distributor  Territory  is not,  in the  reasonable  judgment  of  Manufacturer,
receiving  appropriate  distribution  (i.e. in accordance  with the  Performance
Requirements,  as in  effect  for  the  applicable  period);  Distributor  shall
endeavor to correct the problem.  If following sixty (60) days from such notice,
Manufacturer is not, in its reasonable judgment,  satisfied that the problem has
been  corrected,  Manufacturer  may propose a solution.  If within a  reasonable
period  (generally  thirty  (30) days),  Distributor  agrees to  implement  such
solution and if Distributor in fact implements such solution,  such notice shall
be of no further  effect.  If  Distributor  does not so agree to implement  such
solution or does not in fact implement such  solution,  Manufacturer  shall have
the right to terminate Defendant's  distribution rights to such account or group
of accounts.

         8.4.  Termination Upon Change in Control.  Upon a Change in Control (as
defined below) of the Distributor, the Manufacturer may terminate this Agreement
upon 90 days notice,  and upon a Change in Control (as defined) of Manufacturer,
Distributor  may terminate  this  Agreement  upon 180 days notice,  in each case
given at any time  within the 90 day period  following  the Change in Control of
the other party.  The provisions of this Section 8.4 shall be in addition to the
provisions of Sections 8.2 and 8.3.

<PAGE>

         A "Change of Control" of a party for purposes of this  Agreement  shall
mean  the  earlier  to  occur  of:  (i)  an  announcement  by any  person  of an
acquisition  of a  party's  securities  or other  transaction  with  respect  to
beneficial  ownership of a party with respect to either,  (x) the acquisition of
50% or more of a party's voting securities or (y) the merger or consolidation of
a party with another entity in which the  shareholders  of such party would not,
immediately  after the merger or  consolidation,  own at least 50% of the voting
securities  of the  entity  issuing  the cash or  securities  in the  merger  or
consolidation,  or (ii) the sale of all or substantially  all of the assets of a
party, including with respect to Distributor, a sale of all or substantially all
of the Haagen-Dazs  business (other than the  Haagen-Dazs  franchise  business);
provided,  however, that an internal corporate  restructuring of the Distributor
or Diageo PLC in which the Haagen-Dazs  business becomes a different division or
entity within the Distributor or Diageo PLC,  without a Change of Control of the
Distributor (or Haagen-Dazs or Diageo PLC) otherwise taking place,  shall not by
itself constitute a Change of Control.

         Notwithstanding  the foregoing  provisions of the definition of "Change
in  Control",  a Change in  Control of  Manufacturer  will not be deemed to have
occurred  solely  because of the  acquisition of securities of  Manufacturer  by
members of executive  management or the Board of Directors of Manufacturer or by
an employee benefit plan maintained by Manufacturer for the benefit of employees
or by officers or directors or their "affiliates" or "associates" (as such terms
are defined in Rule 12b-2  under the Act) or members of their  family (or trusts
for their benefit).

         8.4.1. In the event of termination  hereunder by Distributor for Change
in  Control  of  the  Manufacturer  under  Section  8.4,  Distributor  shall  be
obligated,  during the 90 days' notice period,  to continue to purchase Products
from  Manufacturer  for resale and use its best  efforts to  distribute  in each
market in the Distributor  Territory listed in Schedule 2A where Distributor was
a  distributor  hereunder  immediately  prior  to  the  termination  notice.  In
connection  therewith,  Distributor shall distribute such Products in compliance
with the Performance  Requirements in each such market area, which if not agreed
specifically  shall  be  the  Performance  Requirements  in  effect  during  the
comparable period in the prior year.

         In the event that Distributor  fails to comply in a material respect in
a market  (as  defined  above)  with the  Performance  Requirements  during  the
termination  notice  period,  this failure  shall  constitute  Cause  justifying
termination by the Manufacturer  under Section 8.3 of this Agreement,  effective
immediately  upon written  notice to Distributor  (notwithstanding  any contrary
provision  in  Section  8.3,  including  any cure  period  in which to cure such
default  that  would   otherwise  be  applicable   under   Section   8.3),   or,
alternatively,  Manufacturer  shall  have the right to shorten  the  termination
notice  period  to a  shorter  period  (but not  less  than 30  additional  days
following  the  date  of  the  Manufacturer's   notice  to  shorten  under  this
paragraph).

         8.5. In addition to the  applicable  provisions of Sections 8.2 and 8.4
above with respect to certain termination notice periods,  Distributor agrees to
continue to use its best efforts  hereunder  during all  applicable  termination
notice   periods  under  this  Agreement  to  distribute  the  Products  of  the
Manufacturer and to preserve  Manufacturer's  shelf position for the replacement
distributor(s)  selected  by the  Manufacturer  upon  any  termination  of  this
Agreement  in each  market in the  Distributor  Territory  listed in Schedule 2A
where  Distributor  was  a  distributor   hereunder  immediately  prior  to  the
termination  notice.  In connection  therewith,  Distributor  shall  continue to
distribute such Products in compliance with the Performance Requirements in each
such market area (as defined  above) during the  applicable  termination  notice
periods,   which,  if  not  agreed   specifically,   shall  be  the  Performance
Requirements  in effect during the  comparable  period in the prior year. In the

<PAGE>

event that  Distributor  fails to comply in a  material  respect in a market (as
defined above) with the Performance  Requirements  during the termination notice
period in effect under the applicable  section of this  Agreement,  this failure
shall constitute Cause justifying  termination by the Manufacturer under Section
8.3 of this Agreement,  effective immediately upon written notice to Distributor
(notwithstanding  any  contrary  provision in Section  8.3,  including  any cure
period in which to cure such default that would  otherwise be  applicable  under
Section 8.3), or,  alternatively,  Manufacturer  shall have the right to shorten
the  termination  notice  period  to a  shorter  period  (but not  less  than 30
additional days following the date of the Manufacturer's notice to shorten under
this paragraph). Upon any termination of this Agreement, all materials and other
data  submitted  to  Distributor  by  Manufacturer   and  still  in  Distributor
possession shall be returned to Manufacturer  and Distributor  shall not use the
contents thereof.

         8.6.  Post  Termination  Obligations.  Upon  the  termination  of  this
Agreement by  Manufacturer  or by  Distributor,  Distributor  shall return,  and
Manufacturer agrees to repurchase all Products (other than unsaleable  Products)
at  Distributor's  original  purchase price or in the event of Products close to
out-of-code at the appropriate  discount from such original  purchase price, all
in  accordance  with  the  industry  standards,  plus  [ * ] of  the  applicable
reasonable return shipping charges or, at Manufacturer's  option (exercisable by
written  notice to  Distributor),  Distributor  shall  have the right to sell or
liquidate in the Distributor  Territory in a manner reasonably acceptable to the
Manufacturer  its  then-current   inventory  of  Products,   but  not  including
unsalables in accordance with the provisions of this Agreement. For the purposes
of this  provision,  "unsalables"  means damaged or  out-of-code  Products which
shall be  destroyed.  All amounts due for Products sold to  Distributor  and all
other  amounts due under  Sections  3.2 and 9 and any other  provisions  of this
Agreement  shall be immediately  due and payable.  Nothing in this Section shall
affect either party's  obligations to the other upon termination,  including any
claims for damages.

     9. Prices for Products; Payment Terms; Resale Prices; Related Matters.

         9.1.  Prices Payable By  Distributor.  Manufacturer  agrees to sell the
Products  at  the  prices   determined  by   Manufacturer   from  time  to  time
(Manufacturer's  regular  Distributor  Prices),  which shall initially be as set
forth on Schedule 9.1 attached,  F.O.B.  Manufacturer's  plants in Vermont, with
freight  arranged by  Manufacturer  (or as requested by  Distributor)  using its
reasonable  efforts to obtain the best  possible  freight  charge  available and
reimbursed  by  Distributor.  Freight  shall be split [ * ] between the parties,
payable within 21 days after receipt of the freight bill by the party  obligated
by  this  Section  to  make  such  [ *  ]  reimbursement  to  the  other  party.
Manufacturer  may change prices to the Distributor  when it changes price to its
other distributors (absent unusual geographic market conditions),  upon not less
than reasonable  notice to Distributor  which shall normally be not less than 30
days.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

         9.1.1. Rebate. Distributor will pay a rebate to Manufacturer based upon
the volume of Products sold by Distributor in the Distributor  Territory per the
Rebate Schedule  defined in Section 9.1.2.  The basic rebate rate of [ * ] based
on the Distributor's monthly sales of all Products to all customers will be paid
monthly  in  arrears  18 days  after the end of the month via  Electronic  Funds
Transfer (EFT) [EDI transaction  type 820].  Adjustments for a greater or lesser
rebate based upon volume will be made at the end of the fourth calendar quarter.
The adjustment  will be made based upon the  cumulative  volume of Products sold
and the rebate  schedule in Section 9.1.2.  Distributor  and  Manufacturer  will
mutually agree upon the applicable  seasonality  percentages.  Distributor  will
make required  adjustment payments within 18 days after the end of the month via
Electronic Funds Transfer (EFT).

         9.1.2.  Rebate  Schedule.  The rebate relates to the volume of sales in
Equivalent Units (gallons  adjusted to a common base taking into account varying
package sizes). The Manufacturer and Distributor have agreed upon the Equivalent
Units ("EU's") calculation as set forth in Schedule 9.1.2. The cumulative volume
will be calculated  on a calendar year basis,  starting at zero at the beginning
of each year. The rebate will be as set forth below:

1. If the total volume of Products sold by  Distributor is greater than or equal
to [ * ] EU's  and  less  than [ * ] EU's,  Distributor  will  pay a  rebate  to
Manufacturer equal to [ * ] of the total aggregate Net Revenues of Products sold
by the  Distributor in the  Distributor  Territory to all customers  during that
calendar year.

2. If the total volume of Products sold by  Distributor is greater than or equal
to [ * ] EU's  and  less  than [ * ] EU's,  Distributor  will  pay a  rebate  to
Manufacturer equal to [ * ] of the total aggregate Net Revenues of Products sold
by the  Distributor in the  Distributor  Territory to all customers  during that
calendar year.

3. If the total volume of Products sold by  Distributor is greater than or equal
to [ * ] EU's  and  less  than [ * ] EU's,  Distributor  will  pay a  rebate  to
Manufacturer equal to [ * ] of the total aggregate Net Revenues of Products sold
by the  Distributor in the  Distributor  Territory to all customers  during that
calendar year.

4. If the total volume of Products sold by  Distributor is greater than or equal
to [ * ] EU's  and  less  than [ * ] EU's,  Distributor  will  pay a  rebate  to
Manufacturer equal to [ * ] of the total aggregate Net Revenues of Products sold
by the  Distributor in the  Distributor  Territory to all customers  during that
calendar year.

5. If the total volume of Products sold by  Distributor is greater than or equal
to [ * ] EU's,  Distributor will pay a rebate to Manufacturer  equal to [ * ] of
the total  aggregate  Net Revenues of Products  sold by the  Distributor  in the
Distributor Territory to all customers during that calendar year.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

6.  Notwithstanding  the  foregoing  items in the Rebate  Schedule,  the minimum
rebate on all sales by Distributor in the Distributor Territory prior to January
1, 2000 will be [ * ].

7. If the total  volume  of  Products  sold by  Distributor  in the  Distributor
Territory in any  calendar  year after 1999 and prior to January 1, 2003 is less
than [ * ] EU's,  other  than a short  fall  below  [ * ] EU's  attributable  to
Distributor's  failure to satisfy the Performance  Requirements  and comply with
its other  obligations  under this Agreement or force majeure or other cause not
reasonably   within  the  control  of  either  party  to  this  Agreement,   the
Manufacturer  shall be required to transfer  new  distribution  business,  in an
amount  clearly above the shortfall  amount,  with respect to the Products to be
distributed  outside the  Distributor  Territory or with  respect to  additional
Products  for  distribution  within the  Distributor  Territory.  In  connection
therewith  Manufacturer must notify  Distributor within 20 days after the end of
the  calendar  year,  setting  forth in  reasonable  detail the volumes to be so
transferred  and the areas to which such volumes  relate and must  substantially
complete the transfer of such additional  distribution  business of an aggregate
amount  clearly  greater  in EU's as the  amount of  shortfall  below [ * ] EU's
within  not  more  than 90 days  after  the end of such  calendar  year (or such
greater period of days as may be necessary  solely to comply with any applicable
termination  notice  requirements of contracts  between  Manufacturer  and other
distributors  that must be  terminated  or modified  to permit such  transfers).
Failure to so notify and to so transfer the required amount of new  distribution
business shall constitute Cause for termination under Section 8.3.

         As used in this Section  9.1.2 Net Revenues  shall mean Gross  Revenues
minus returns and allowances for damaged Products.

         9.2. Pricing Economies. Distributor confirms that it is agreeing to pay
Manufacturer a portion of the  efficiencies or savings to its directly owned and
operated   distribution   system   that   result   from  adding  the  volume  of
Manufacturer's  products through that system. For convenience,  the parties have
agreed to reflect this payment by Distributor to  Manufacturer in this Agreement
by an increase in the net prices for the Products  payable by Distributor  under
Section 9.1 (and its subsections) above Manufacturer's regular net prices to its
other  distributors  and by inclusion in Section 9.5 of a provision  for maximum
resale prices established by Manufacturer.

     The  parties  acknowledge  that the  method  they  have,  for  convenience,
selected to reflect the sharing of the  efficiencies  or savings may erroneously
be viewed by others as a  discriminatory  net price charged by  Manufacturer  to
Distributor,  when such view is not consistent  with the economics of the matter
or the  intentions of the parties.  Accordingly,  to eliminate  any  uncertainty
Distributor  hereby agrees and confirms that its submission from time to time of
any purchase order for Products from Manufacturer  shall irrevocably (i) confirm
the release of, and constitute a covenant not to sue in respect of, any claim of
any kind  whatsoever  that its payment of such net higher price for the Products
covered  by  such  invoice  may  be in  violation  of the  price  discrimination
provisions of the Robinson Patman Act and any state price

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

discrimination  or unfair  competition  law and (ii) confirm the release of, and
constitute a covenant not to sue in respect of, any claim of any kind whatsoever
that its payment of such  higher  price in respect of any  previously  submitted
purchase  order for  Products of the  Manufacturer  may be in  violation  of the
Robinson-Patman Act or any state price discrimination or unfair competition law.
Each  release and  covenant  not to sue by  Distributor  shall  remain in effect
notwithstanding  any  inconsistent  or  contradictory  provision in any purchase
order  or  other  instrument  unless  the  provisions  of this  Section  9.2 are
expressly terminated by a written amendment to this Agreement.

         9.3.  Payment  Terms.  Payment  terms shall be 18 days from the date of
Manufacturer's  invoice (which shall be the  post-marked  date of the invoice or
any earlier date of facsimile  transmission  or other delivery to  Distributor).
Distributor  agrees to maintain its internal bill receipt and payment procedures
so that it will be able to meet  the  payment  terms in the  Agreement,  and the
parties  agree  that all  payments  shall be EFT.  It is agreed  that  these are
material terms of the Distribution Agreement. Manufacturer also agrees to notify
Distributor of any  substantial  increase in freight  charges before shipment is
authorized.

         9.4.  National  Pricing.  Notwithstanding  the foregoing  provisions of
Section 2 or this  Section 9, it is  understood  that  Manufacturer  may,  as is
common  in  the  food  industry,  negotiate  "national"  or  "regional"  pricing
agreements  with certain  accounts  (such as airlines or  Wal-Mart,  to take two
examples)  where the  Manufacturer's  distributors,  including  the  Distributor
hereunder,  continue to sell to such accounts, but this Agreement is modified to
the extent necessary to accommodate such national pricing agreements, subject to
reaching mutual agreement between the parties in each case. The parties agree to
make such  necessary  amendments  to  implement  agreements  reached  under this
Section  9.4.  In the  event  that the  Distributor  does not  agree to any such
national  pricing  arrangement  within  14  days  after  a  reasonably  specific
presentation of the arrangement to the Distributor,  then the Manufacturer shall
have the right to  arrange  for other  distribution  for such  national  pricing
arrangement.

         9.4.1.  Consignment Sales.  Notwithstanding the provisions of Section 2
and this Section 9, it is understood that  Manufacturer may, as is common in the
food industry,  negotiate  certain  consignment  arrangements  for sales to club
stores or Food  Service  accounts and  Distributor  will use its best efforts to
distribute  the Products to such outlets on a consignment  basis,  provided that
consignment  sales shall  require the mutual  agreement of the  parties.  In the
event that the Distributor  does not agree to any such  consignment  arrangement
within 14 days after a reasonably  specific  presentation  of the arrangement to
the Distributor, then the Manufacturer shall have the right to arrange for other
distribution for such consignment arrangement.

         9.5. Resale Prices.  Distributor  shall resell at such prices as it may
determine, and Manufacturer retains no control over such resale prices provided,
however,  that such resale  prices by  Distributor  shall not exceed the maximum
resale price specified in the formula  attached as Schedules 9.5.1 and 9.5.2. It
is  understood  that on the date hereof the maximum  resale  price  specified by
Manufacturer does not exceed the resale price at which Manufacturer believes its
Products  are  generally  being  resold  by its  largest  distributor,  it being
acknowledged  that  Manufacturer  does not control  the resale  prices and that,
therefore, this belief on the Manufacturer's part is only an estimate.

         9.6. Trade Shows. In addition,  Distributor  agrees to provide delivery
of  Products to Trade Shows in the areas in which  Distributor  is  distributing
hereunder at no charge,  provided  that  Manufacturer  provides the Products and

<PAGE>

necessary  freezers for such shows.  Attached is Schedule 9.6,  indicating trade
shows  in  which  the  Distributor  participated  in 1997  and  1998  (including
projected trade shows for the rest of 1998).

         9.7.  Credit Line.  Distributor  shall have a line of credit under this
Agreement which shall be established by  Manufacturer,  and  Manufacturer  shall
have the right, from time to time at its election, to require C.O.D. payment for
any Product at any time when  outstanding  receivables  under this Agreement for
purchase of the  Products  (whether or not due) exceed the amount of such credit
line. Said credit line shall be available  unless  Distributor is in breach of a
material  provision of this  Agreement or unless there is a termination  of this
Agreement  or unless  Manufacturer  determines,  pursuant to the exercise of its
regular credit  policies,  that  Distributor's  financial  condition  warrants a
change in said  credit  line.  Distributor  agrees to pay  interest  on  overdue
amounts  at an annual  rate equal to the base rate  charged  to best  commercial
customers  at Bank  Boston  (or its  successor)  from  time to time  plus [ * ].
Interest shall be payable to Manufacturer on the last day of each month.

         9.8. Most Favored  Nation  Treatment.  In the event that the net margin
percentage  generated by the Distributor with respect to the distribution of ice
cream or other frozen  desserts of persons other than the  Manufacturer  is less
than  the  margin  percentage  generated  by the  Distributor  with  respect  to
distribution  of the Products  hereunder,  calculated with respect to comparable
volumes and term of  purchase/distribution  agreement and other relevant factors
of the  distribution  purchases,  then  Manufacturer  shall  be  entitled  to an
additional rebate in the appropriate  amount so that the Manufacturer shall have
the  benefit of such most  favored  nation  treatment  during the period of this
Agreement.  Manufacturer  shall be  entitled  to an audit,  not more than once a
year,   performed  by  an  independent  public  accounting  firm  of  nationally
recognized  reputation of such books and records,  including  contract terms, of
the Distributor,  but only to the extent  necessary in such firm's  professional
judgment to perform  such audit to  determine  whether an  additional  rebate is
payable to Manufacturer under this Section with respect to Products purchased by
Distributor  during  not more than the two  preceding  years  before the year in
which the audit is  commenced  (it being  understood  that  pricing/rebate  with
respect to any given year may not be audited  more than once).  The  expenses of
such audit shall be paid by  Manufacturer  if no additional  rebate is due after
the audit and shall be paid by the  Distributor if an additional  rebate is due.
The parties  agree that the  judgment  of such firm as to whether an  additional
rebate is due shall be conclusive.

         10.  Compliance with Laws;  Quality  Control.  Each party covenants and
agrees,  during the term hereof,  that it will fully comply with all  applicable
laws, ordinances, regulations, licenses and permits of or issued by any federal,
state or local government entity,  agency or  instrumentality  applicable to its
responsibilities hereunder.

     * This confidential  portion has been omitted and filed separately with the
Commission

<PAGE>

         Manufacturer  shall be responsible for the quality,  including proof of
quality and quality control,  labeling  requirements and truth of labeling,  and
fitness for human consumption of the Products delivered hereunder.  Manufacturer
warrants  and  represents  that the  Products  delivered  hereunder  (1) are not
adulterated  or  misbranded  under the Federal  Food Drug and  Cosmetic  Act, as
amended (the "Act");  (2) are not articles which may not be shipped  pursuant to
Sections 404 or 505 of the Act; and (3) have the  shelflives set forth from time
to time on Schedule 10, which may be supplemented  by Manufacturer  with respect
to  additional  items  that are added to the  Products.  Title  shall  pass upon
delivery,  F.O.B.  Manufacturer's  plants in Vermont.  Notwithstanding any other
provision  hereof,  the parties  understand  that loss or damage to the Products
during  shipment,  after  delivery  F.O.B.  Manufacturer's  Plant,  shall be the
responsibility of Distributor.

         10.1. Recall Possibility.  In the event the Manufacturer  determines to
recall or withdraw any of its Products (the  "Recalled  Products"),  Distributor
will use its  personnel  (or a third  party  retrieval  service  if  Distributor
reasonably  believes the recall or withdrawal will be achieved  faster,  at less
expense or more  efficient)  to remove any Recalled  Products  from  accounts to
which it had  delivered  the  Recalled  Products  (and,  where it uses any other
distributors or  subdistributors,  will use its best efforts to cause such other
persons  to  do  likewise)  and  shall  return  (or  cause  to be  returned)  to
Manufacturer  or dispose of  Recalled  Products  as  directed  by  Manufacturer.
Distributor shall be reimbursed by Manufacturer for all Recalled Products in the
amount  of the net  purchase  price  previously  paid by  Distributor  for  such
Recalled  Products and for its reasonable  out-of-pocket  expenses for using its
personnel  or third  party  service to  accomplish  such  recall or  withdrawal,
including  disposal costs,  with payments by Manufacturer for Recalled  Products
being in cash or replacement Products, at Manufacturer's option. In the event of
any recall or withdrawal  of either  party's  products,  then  Manufacturer  and
Distributor  agree to discuss in good faith  compensation for losses incurred by
the non-recalling party by such disruption.

         11.      Hold Harmless.

         11.1. It is expressly  understood and agreed that Distributor shall not
be  liable  for and  Manufacturer  shall  hold  Distributor  harmless  from  any
obligations,   claims,  demands,   losses,  costs,  damages,  suits,  judgments,
penalties,  expenses  and  liabilities  of any kind or nature to a person  not a
party to this Agreement ("Third Party") arising directly or indirectly out of or
in connection  with this Agreement  caused by  Manufacturer's  alleged or actual
negligence,  willful misconduct or contractual breach, including but not limited
to any costs,  expenses,  court costs and reasonable attorneys' fees incurred by
Distributor  by  reason  of any  defense  to any  claims  or  lawsuits  to which
Distributor has been named a party.

<PAGE>

         11.2. It is expressly understood and agreed that Manufacturer shall not
be  liable  for and  Distributor  shall  hold  Manufacturer  harmless  from  any
obligations,   claims,  demands,   losses,  costs,  damages,  suits,  judgments,
penalties,  expenses  and  liabilities  of any kind or nature  to a Third  Party
arising  directly or  indirectly  out of or in  connection  with this  Agreement
caused by  Distributor's  alleged or actual  negligence,  willful  misconduct or
contractual  breach,  including  but not limited to any costs,  expenses,  court
costs and reasonable  attorneys' fees incurred by the  Manufacturer by reason of
any  defense to any claims or lawsuits  to which  Manufacturer  has been named a
party.

         11.3.    Indemnification Regarding Distributors.

         11.3.1.  It is expressly  understood and agreed that Distributor  shall
not be liable for and  Manufacturer  shall hold  Distributor  harmless  from any
obligations,   claims,  demands,   losses,  costs,  damages,  suits,  judgments,
penalties,  expenses  and  liabilities  of any  kind  or  nature  (collectively,
"Losses")  to a person not a party to this  Agreement  ("Third  Party")  arising
directly or indirectly out of or in connection with Manufacturer's  termination,
in whole or in part, of its relationship with Dreyer's (to select Distributor as
a  replacement  for  some  or all  of  the  distribution  presently  handled  by
Dreyer's),  excluding  (a)  attorneys  fees  incurred by  Distributor  (it being
understood that Manufacturer shall select counsel to defend the Distributor with
respect to such matters  covered by this Section  11.3.1,  as provided in 11.3.3
below and that  Manufacturer  has, in any matter covered by this Section 11.3.1,
no option not to defend  Distributor in such matter) by reason of any defense to
any claims or lawsuits to which  Distributor  has been named a party and (b) any
such Losses caused by the actions or non-actions  of the  Distributor or of some
other person which is not the  Manufacturer.  It is understood that  negotiation
and/or signing by Distributor of this Agreement  shall not be construed to be an
action by Distributor within the meaning of clause (b) of the preceding sentence
with  respect to any claim by  Dreyer's  that such  signing  and/or  negotiation
constitutes  a breach  by the  Manufacturer  of,  or  tortious  interference  by
Distributor with, the Dreyer's Agreement.

     11.3.2.  The  provisions of Section  11.3.1 shall apply to any claim within
the ambit of said section, and the provisions of 11.1 or 11.2 shall not apply to
such claim.

     11.3.3. Third Person Claims. Promptly after a party has received notice
of or has  knowledge  of any claim  against  it covered by Section 11 by a Third
Party or the  commencement  of any action or  proceeding  by a Third Person with
respect  to  any  such  claim,   such  party  (sometimes   referred  to  as  the
"Indemnitee")  shall  give  the  other  party  (sometimes  referred  to  as  the
"Indemnitor")  written  notice of such claim or  commencement  of such action or
proceeding;  provided,  however,  that the  failure to give such notice will not
affect the right to indemnification hereunder with respect to such claim, action
or  proceeding,  except to the  extent  that the other  party has been  actually
prejudiced  as a result of such  failure.  If the  Indemnitor  has  notified the
Indemnitee  within  (30) days from the receipt of the  foregoing  notice that it
wishes to defend  against  the claim by the Third  Person,  then the  Indemnitor
shall  have the  right  to  assume  and  control  the  defense  of the  claim by
appropriate  proceedings  with  counsel  reasonably  acceptable  to  Indemnitee,
provided that the assumption of such defense by the Indemnitor  shall constitute
an acknowledgment of the obligation to indemnify the Indemnitee  hereunder.  The
Indemnitee  may  participate  in the defense,  at its sole expense,  of any such
claim for which the  Indemnitor  shall have assumed the defense  pursuant to the
preceding sentence, provided, however, that counsel for the Indemnitor shall act

<PAGE>

as lead counsel in all matters  pertaining  to the defense or settlement of such
claims,  suit or proceeding  other than claims that in  Indemnitee's  reasonable
judgment could have a material and adverse effect on Indemnitee's business apart
from  the  payment  of money  damages.  The  Indemnitee  shall  be  entitled  to
indemnification  for the  reasonable  fees and  expenses  of its counsel for any
period during which the Indemnitor has not assumed the defense of any claim.

         12. Trademarks. Distributor understands and agrees that it has received
no right or license,  express or  implied,  to use in any manner the name "Ben &
Jerry's" or any other trade name or trademark used or owned by Manufacturer  now
or in the future without the express written  consent of Manufacturer  except as
set forth herein.  Subject to the terms and  conditions of this Agreement and to
the  continuing   performance  by  Distributor  of  its  obligations  hereunder,
Manufacturer  hereby grants  Distributor a non-exclusive,  non-transferable  and
personal license to use Manufacturer's  trademarks and logos ("Marks") solely in
connection with the  distribution,  display and sale of the Products pursuant to
this  Agreement.  Distributor  agrees  that such Marks shall be used only in the
forms and manners  specified and approved in writing in advance by Manufacturer.
All rights granted to Distributor under this Agreement with respect to the Marks
shall  immediately  cease and terminate upon the  termination of this Agreement.
The provisions of this Section shall survive termination.

         13.      [This Section intentionally left blank.]

         14. Scope of Agreement. This Agreement relates only to the distribution
of the Products by Distributor.  The parties confirm their understanding that no
subject,  other than sales by  Distributor  of the  Products and the effect of a
change in control of each party and the  standstill  provisions  relating to the
acquisition  of  securities  or  property  of a party by the other party and its
Affiliates is the subject of this Agreement. No other matters, including without
limitation   matters  relating  to  pricing  of  products  of  the  Distributor,
production, flavors, timing of products or sales/marketing (except as pertaining
to this Agreement) of either party, are covered by this Agreement.

         Confidential  Information  about a party learned  under this  Agreement
shall  not be used  during or after the term of this  Agreement  except  for the
purpose of this Agreement and, without limiting the foregoing,  such information
as to the Manufacturer may not be used by the Distributor in connection with the
production,  marketing,  distribution or sale of Distributor's products. Nothing
in this paragraph shall be construed to prevent or inhibit Distributor's ability
to respond competitively to information as to the Manufacturer provided that the
information  was not at the time it was disclosed to  Distributor  "Confidential
Information"  as defined  below or was  subsequently  disclosed to or learned by
Distributor from the marketplace or from a third party not known to be under any
obligation to Manufacturer to maintain the  confidentiality  of such information
and provided  further that, while  Distributor  agrees to take such measures (as
are reasonable without materially interfering with Distributor's  management) to
minimize  the  number  of  its  employees  (who  are  involved  in the  sale  of
Distributor's  own ice cream  products)  who obtain  knowledge  of  Confidential
Information,  Manufacturer acknowledges that such measures may be imperfect, and
in this regard,  Distributor  agrees to use its best efforts so that such of its
employees  learning such Confidential  Information prior to the time Distributor
otherwise  learns such  information  from the  marketplace  will not  materially
change  Distributor's  decisions  with respect to  production  and  marketing of
Distributor's own products as a result of such Confidential  Information  gained
solely  under  this  Agreement.  In  addition,  in the  event  that  there  is a

<PAGE>

particular item of Confidential Information which is regarded by Manufacturer as
having a very high  degree of  confidentiality,  the  parties  will  discuss the
design and  implementation  of such  special  procedures  as can be  designed to
enable the Distributor to carry out its obligations under this Agreement without
such item actually being used by Distributor in connection with its own products
at  a  time  when  such  item  remains  Confidential  Information.  Confidential
Information  shall,  for  purposes of this  Agreement,  include all  information
relating to a party,  its  business and  prospect,  disclosed by such party from
time to time to the other party in any manner,  whether  orally,  visually or in
tangible form (including,  without limitation,  documents,  devices and computer
readable  media)  and all copies  thereof,  created  by either  party.  The term
"Confidential  Information"  shall be deemed to  include  all  notes,  analyses,
compilations,  studies,  interpretations  or other documents prepared by a party
which contain, reflect or are based upon the information furnished to such party
by the other party pursuant hereto.  Confidential  Information shall not include
any information that:

         (a) was in a party's  possession prior to disclosure by the other party
         hereunder,  provided such  information is not known by such party to be
         subject to another confidentiality agreement with or secrecy obligation
         to the other party;

         (b) was  generally  known  in the ice  cream  industry  at the  time of
         disclosure to a party  hereunder,  or becomes so generally  known after
         such disclosure, through no act of such party;

         (c) has come into the  possession  of a party from a third party who is
         not known by such party to be under any  obligation  to the other party
         to maintain the confidentiality of such information; or

         (d)  was  independently  developed  by a party  without  the use of any
         Confidential  Information  of the other party,  to the extent that such
         independent  development is reasonably  established by such first party
         to the other party.

         This  Agreement (and any documents  referred to herein)  represents the
entire  agreement  and   understanding  of  the  parties  with  respect  to  the
distribution  of  products  of the  Manufacturer  by  the  Distributor  and  the
ancillary standstill provisions of Section 13, and there are no representations,
warranties  or  conditions  or  agreements  (other than  implementing  invoices,
purchase orders and the like necessary to implement the Agreement) not contained
herein (or in any documents not referred to herein).  The following  sections of
this Agreement shall survive any termination of the Agreement: 8.6, 9.2, 11, 12,
13, 14, 16.1 and 17.

<PAGE>

         14.1.  Employees.  Except as otherwise  agreed between the parties,  in
view of the Confidential  Information being transmitted by and to employees of a
party under this  Agreement,  each party agrees not to solicit the employment of
employees, working in the frozen dessert business, of Pillsbury (or Haagen-Dazs)
or the Manufacturer,  as the case may be, during the duration of this Agreement,
it being  understood  that a party is not in breach of this Section if,  without
solicitation by such party, any such employee determines to leave the employment
of the other party and seek employment with such first party.

         15.  Negotiation  of  Agreement.   Each  party  and  its  counsel  have
cooperated in the drafting and  preparation  of this Agreement and the documents
referred to herein,  and any and all drafts relating thereto shall be deemed the
work product of the parties and may not be construed against any party by reason
of its  preparation.  Accordingly,  any rule of law or any legal  decision  that
would require  interpretation  of any ambiguities in this Agreement  against the
party that drafted it is of no application and is hereby expressly waived.

         16. Amendment and  Non-assignability  of Agreement.  This Agreement may
not be amended  or  modified  except by an  instrument  in writing  signed by an
authorized officer of each party. It is agreed that neither party shall transfer
or assign this Agreement or any part hereof or any right arising  hereunder,  by
operation of law or otherwise,  without the prior written  consent of the other.
Any purported assignment without consent shall be void and of no force or effect
or, at the other party's option, shall terminate this Agreement.  Subject to the
foregoing,  this Agreement shall be binding on the respective  parties and their
successors and assigns,  and, with respect to Section 13, their  Affiliates (and
their successors and assigns).

         No waiver  by either  party of any  default  or breach of any  covenant
hereunder  shall be implied  from any omission by either party to take action on
account of such  default if such  default  persists or is  repeated.  No express
waiver shall affect any default other than the default  specified in the waiver,
and then said  waiver  shall be  operative  only for the time and to the  extent
therein  stated.  Waivers by either  party of any  covenant,  term or  condition
contained herein shall not be construed as a waiver of any subsequent  breach of
the same covenant term or condition.  The consent or approval by either party to
or of any act by either party requiring further consent or approval shall not be
deemed  to  waive  or  render  unnecessary  consent  or  approval  to or of  any
subsequent  similar acts. If any provision of this  Amendment is held by a court
of competent jurisdiction to be invalid,  void, or unenforceable,  the remaining
provisions shall  nevertheless  continue in full force without being impaired or
invalidated in any way.

         No  provision  of any  other  instrument,  including  purchase  orders,
invoices,  bills of sale or like  instrument  which is inconsistent or conflicts
with this Agreement shall control or override any provision of this Agreement.

<PAGE>

         17. Waiver of Jury Rights;  Governing  Law;  Jurisdiction.  Each of the
parties hereto  irrevocably waives all rights to a trial by jury with respect to
any  dispute  relating  to this  Agreement,  the  subject  matter  hereof or the
entering into or termination of this Agreement (a "Dispute"). This Agreement and
all  actions  related  hereto  shall be  governed  by the  laws of the  State of
Delaware, excluding its choice of law principles.

         In the event of any  Dispute,  such  Dispute,  if not  resolved  in the
ordinary course between  representatives of the parties,  shall be submitted for
settlement  negotiation  between the Chief Executive Officer of Manufacturer and
the Vice  President,  Haagen-Dazs  North America,  of  Distributor,  and if such
procedure  does not resolve such Dispute within 30 days after a request for such
settlement  negotiation  to the other  party,  then and only then shall all such
Disputes be resolved exclusively by the process of litigation in accordance with
this Section. If such litigation is brought by Manufacturer, it shall be brought
in the State of Minnesota,  or if brought by  Distributor it shall be brought in
the State of Vermont,  provided  that if such  dispute  relates to Section 13 of
this  Agreement,  it may be brought  without resort to the settlement  mechanics
described  above and it may also be  brought  by  Manufacturer  in Vermont or by
Distributor in Minnesota.

         With  respect to any  litigation  relative to any Dispute that has been
commenced in accordance with the foregoing  provisions as to where and when such
litigation  may be brought,  the parties each hereby:  (i) agree that each party
has  sufficient  contacts  with New York City  (Manhattan)  to subject it to the
personal  jurisdiction  of the state and federal courts located in New York City
(Manhattan)  for purposes of any such Proper  Action (a "Proper  Action");  (ii)
agree  that  venue  of  any  Proper  Action  properly  lies  in  New  York  City
(Manhattan);  (iii)  waives and  agrees  not to assert in any Proper  Action any
claim that it is not subject  personally to the  jurisdiction of the above-named
courts, such action should be dismissed on grounds of lack of venue or forum non
convenien;  should be transferred to any court other than the above-named courts
or should be stayed by reason of the  pendency of some other  proceeding  in any
court other than the above-named  courts;  (iv) consents and agrees that service
of process in any Proper Action may be made in any manner permitted by law or by
registered or certified mail, return receipt  requested,  at its principal place
of  business,  and  that  service  made in  accordance  with  the  foregoing  is
reasonably  calculated to give actual notice of any such action;  and (v) waives
and agrees not to assert in any Proper  Action any claim that service of process
made in accordance  with the foregoing does not  constitute  good and sufficient
service  of  process,   including  upon  written  notice.   Notwithstanding  the
foregoing,  any  proceeding  for  temporary  restraining  order  or  preliminary
injunction may be brought without resort to the settlement  mechanics  described
but shall only be brought in  accordance  with the  foregoing  provisions  as to
where litigation with respect to any Dispute may be brought.

         18.  Publicity.  Until  announced by a press  release by  Manufacturer,
neither  party  shall  made  any  disclosure  except  a  disclosure  to  another
distributor of Manufacturer  necessary to implement  certain  provisions of this
Agreement  (except a  disclosure  consented to by the other party) and except as
may be advisable to comply with the securities laws in the opinion of securities
law  counsel to such  party.  It is agreed  that the  Distributor  shall have an
opportunity  to review and comment on the initial press release of  Manufacturer
on this  Agreement and that the parties shall use their best efforts to agree on
the wording of such initial press release of the Manufacturer.

<PAGE>

         19. Notices. Any notices to be given by either party to the other shall
be in writing by personal delivery or by mail, registered or certified,  postage
prepaid  with return  receipt  requested,  or by  facsimile  (only with  receipt
confirmed). Notices shall be addressed to the parties at the addresses set forth
on page one or to said other address as shall have been so notified to the other
party in  accordance  with this  Section  19.  Notices to  Distributor  shall be
addressed to Vice President,  Haagen-Dazs North America, with a copy to the Vice
President and General Counsel,  Pillsbury North America. Notices to Manufacturer
shall be addressed to Chief Executive  Officer,  Ben & Jerry's  Homemade,  Inc.,
with a copy  to  Ropes  & Gray,  One  International  Place,  Boston,  MA  02110,
Attention Howard K. Fuguet, Esq.

IN  WITNESS  WHEREOF,  Diageo  PLC only as to the  obligations  in  Section  13,
Distributor for itself (and its Haagen-Dazs  business unit) and, with respect to
Section 13 for its Affiliates, including Diageo PLC, and Manufacturer for itself
and, with respect to Section 13 its Affiliates, have each executed and delivered
this Agreement as of the day and year first above written.

WITNESSED:                         THE PILLSBURY COMPANY
                                   By:
                                   Title:

WITNESSED:                         BEN & JERRY'S HOMEMADE, INC.
                                   By:
                                   Title:

WITNESSED:                         DIAGEO PLC (only as to Section 13)
                                   By:
                                   Title:                             


                    The Pillsbury Company Amendment Agreement

     Amendment  Agreement  dated as of January  15,  1999  between Ben & Jerry's
Homemade,   Inc.   (the   "Manufacturer")   and  The   Pillsbury   Company  (the
"Distributor")  to the  Distribution  Agreement dated as of August 26, 1998 (the
"Agreement").

     WHEREAS,   the  parties  wish  to  supplement  certain  provisions  of  the
Agreement.

     NOW THEREFORE,  in consideration of these premises, the mutual promises set
forth below and other good and valuable  consideration,  the receipt of which is
hereby acknowledged, the parties agree as follows.

     1. Reference is made to the last sentence of the third paragraph of Section
2.10 of the Agreement which reads as follows:

"In any event,  Distributor agrees that it shall fully implement distribution of
the Products in the Distributor Territory by March 1, 1999, provided that it has
received  six  months  prior  written  notice  or such  lesser  notice  which is
reasonable  in the judgment of the  Distributor  in terms of the time needed for
Distributor to gear up with respect to any market in question."

Reference is also made to notice from  Manufacturer to Distributor dated October
15, 1998 specifying a starting date of April 15, 1999. The parties agree to void
the notice dated  October 15, 1998 and to delete the last  sentence of the third
paragraph of Section 2.10 and to add the following:

"In any event,  Distributor agrees that it shall fully implement distribution of
the Products in the Distributor  Territory by September 1, 1999 (or such earlier
date with  respect  to any  portion  of the  Distributor  Territory  as shall be
mutually  agreed);   provided  that  Distributor  agrees  that  it  shall  fully
implement, by April 15, 1999(1),  distribution in the supermarket channel (three
or more cash  registers)  of the  Products in that  portion of the  Distribution
Territory that is defined as the New York Territory under the Dreyer's Agreement
(as defined in the Agreement) and distribution in the supermarket channel of the
Products in the area surrounding Albany, New York presently handled by Vermont's
Finest and also  distribution of the Products,  as soon as practicable after May
1, 1999  (pursuant to detailed  arrangements  to be mutually  agreed between the
Manufacturer  and  the  Distributor),  in  those  portions  of  New  Jersey  and
Pennsylvania  presently  handled by Jack & Jill  provided  further  that nothing
herein  shall  grant any  distribution  rights  to  Distributor  except  for the
Distributor's owned and operated  distribution system (including  internals) for
the areas as set out in Schedule 2A to the  Agreement on the date the  Agreement
was signed.

1  It is understood that the business week starts Monday, April 19, 1999.

<PAGE>

The  Manufacturer  also  confirms  the  inclusion of Texas in Schedule 2A of the
Agreement,  effective September 1, 1999, and confirms that,  effective April 15,
1999, it has no exclusive  distributor for the  non-supermarket  channels in the
New York Territory as defined above. The Manufacturer  further confirms that its
distribution  agreement with Dreyer's,  as in effect on the date hereof, and its
new distribution agreement with Dreyer's,  effective for distribution commencing
on or after  September 1, 1999,  as in effect on the date  hereof,  do not grant
distribution  rights to Dreyer's  which conflict with the  distribution  rights,
effective  September  1, 1999 of the  Distributor  for its  owned  and  operated
distribution  system (including  internals) for the areas as set out in Schedule
2A to the Agreement on the date the Agreement was signed, and the rights granted
to the Distributor under Section 1 of this Amendment Agreement.

     2. The parties  further agree that Section 8.1 is hereby  amended by adding
the following sentence at the end thereof:

"The  October  1,  2002  date in this  Section  8.1 and in  Section  8.2 of this
Agreement shall in each case be changed to October 1, 2003."

     3. The Manufacturer agrees to pay the Distributor $150,000,  payable within
five days of the date hereof.

     4. The Manufacturer hereby confirms that Dreyer's has agreed to a dismissal
with  prejudice  of the  litigation  filed  by  Dreyer's  in  1998  against  the
Manufacturer.

     5. Except as expressly  amended hereby,  the Agreement shall remain in full
force and effect.  Without limiting to the foregoing the  Manufacturer  confirms
its indemnification  obligations to the Distributor contained in Sections 11 and
11.3 of the Agreement.

IN  WITNESS  WHEREOF,  each of the  parties  hereto has  caused  this  Amendment
Agreement   to  be  duly   executed  and   delivered  by  its  duly   authorized
representative.

                              BEN & JERRY'S HOMEMADE, INC.
                              By:

                              THE PILLSBURY COMPANY
                              By:


                                                       EXHIBIT 10.22.4
                                Amendment To The
             Ben & Jerry's Homemade, Inc. Employees' Retirement Plan

         The Ben & Jerry's Homemade, Inc. Employees' Retirement Plan ("Plan") is
hereby amended in the following  particulars pursuant to the authority vested in
Ben & Jerry's Homemade, Inc. ("Company") effective as of January 1, 1998.

     1. Article I shall be amended by the insertion of the following new Section
1.63:

     "Ben & Jerry's  Homemade,  Inc.  Stock"  shall mean shares of common  stock
     (Class A or B) in Ben & Jerry's Homemade, Inc.

     2. Section 4.1(d) is amended by the deletion of the phrase "Notwithstanding
the  foregoing,  however" and the insertion of the phrase  "Notwithstanding  any
provision  of this Section 4.1 to the contrary and except as provided by Section
4.1(e)," in place of the deleted phrase.

     3. Article 4.1 shall be amended by the  insertion  of the  following at the
end of such section:

     (f) A discretionary  amount of Ben & Jerry's  Homemade,  Inc. Stock,  which
     amount shall be deemed an Employer's Non-Elective Contribution.

     4. Article 4.4(b) shall be amended by the insertion of the following at the
end of such subsection:

          (4) With  respect to the  Employer's  Non-Elective  Contribution  made
     pursuant  to  Section  4.1(f),  such  contribution  shall be  allocated  as
     follows:  (i) one-half of such  contribution  shall be allocated  such that
     each Participant  receives the same allocation;  and (ii) the other half of
     such  contribution  shall  be  allocated  such  that  each   Participants's
     allocation  is equal to the ratio  that his Years of  Service  bears to the
     Years of Service of all Participants. Notwithstanding any provision of this
     section  4.4(b)(4) to the contrary,  a Participant  shall only share in the
     allocation  of  contributions  pursuant to this  section  4.4(b)(4)  if the
     Participant  is  actively  employed  on the last  day of the Plan  Year and
     completed 1,000 Hours of Service during such Plan Year.

     5. Section 4.4(c) shall be amended by the insertion of the following  after
the third sentence of such section:

          (3) Forfeitures  attributable to Employer  Non-Elective  Contributions
     made  pursuant  to Section  4.1(f)  shall be used to reduce the  Employer's
     Non-Elective  Contributions pursuant to Section 4.1(f) for the Plan Year in
     which such Forfeiture occurs.
<PAGE>

     6. Section 4.12 shall be amended by the  insertion of the  following at the
end of such section:

          (h)(1)  Notwithstanding  any  provision  of this  section  4.12 to the
     contrary,  Participants  may not direct the  investment  of the  portion of
     their Aggregate Accounts which is invested in Ben & Jerry's Homemade,  Inc.
     Stock.

          (2) To the extent that a Participant's  Aggregate Account includes Ben
     & Jerry's  Homemade,  Inc. Stock,  all voting,  tender,  and similar rights
     shall be passed through to the Participant and the Participant shall direct
     the Trustee as to how said rights shall be  exercised.  With respect to the
     portion of the Participant's account balance which has been invested in the
     other investment options offered under the Plan, the Trustee shall vote all
     interests held by the Trust as directed by the Employer.

          (3)  Procedures  shall be  established  and  maintained  to ensure the
     confidentiality of all information regarding Participants' holding of Ben &
     Jerry's  Homemade,   Inc.  Stock  as  well  as  Participants'  exercise  of
     appurtenant  rights  under  this  Section  4.12(h),  except  to the  extent
     necessary to comply with  federal law or state law not  preempted by ERISA.
     The  Administrator  is hereby  designated as the fiduciary  responsible for
     ensuring  that  these  confidentiality  procedures  are  adequate  and  are
     followed. In the event that the Administrator  determines that a particular
     transaction relating to Ben & Jerry's Homemade,  Inc. Stock may involve the
     potential for undue Employer  influence,  the Administrator shall designate
     an independent fiduciary, who shall not be an affiliate of the Employer, to
     assume responsibility for all activities relating to said transaction.

     7.  Article  VI,  Section  6.5 shall be  amended  by the  insertion  of the
following at the end of such section:

          (j)  Notwithstanding  any provision of the Plan to the contrary,  if a
     Participant elects a lump-sum  distribution of his Aggregate  Account,  the
     distribution of any portion of the Participant's Aggregate Account which is
     invested in Ben & Jerry's Homemade,  Inc. Stock shall be distributed to the
     Participant in-kind. However, if a Participant is to receive a distribution
     in the form of an  installment  or  annuity  payment,  the  portion  of the
     Participant's  Aggregate  Account  which  is  invested  in  Ben  &  Jerry's
     Homemade,  Inc. Stock shall be converted to cash before such installment or
     annuity payment commences.

     8. Section  6.4(b) is amended by the  insertion of the following at the end
of such section:

          Notwithstanding anything in the previous sentence to the contrary, the
     Vested  portion  of any  Participant's  Account  which is  attributable  to
     Employer  Non-Elective  Contributions made pursuant to Section 4.1(f) shall
     be a percentage of the total amount credited to the  Participant's  Account
     which is attributable to Employer Non-Elective  Contributions made pursuant
     to Section 4.1(f)  determined on the basis of the  Participant's  number of
     Years of Service according to the following schedule:
<PAGE>


                         Vesting Schedule
             Years of Service            Percentage

                    0                       0 %
                    1                       0 %
                    2                       0 %
                    3                       0 %
                    4                       0 %
                    5                     100 %

     Notwithstanding  anything in this Section 6.4(b) to the contrary,  for each
Plan Year for which the Plan is a Top-Heavy Plan, the following vesting schedule
shall apply with respect to amounts credited to the Participant's  Account which
is attributable to Employer Non-Elective  Contributions made pursuant to Section
4.1(f):


                         Vesting Schedule
             Years of Service            Percentage
                    0                       0 %
                    1                       0 %
                    2                       0 %
                    3                     100 %

     9.  Sections  6.4(c)  and 6.4(d) are  amended by the  deletion  of the word
"schedule"  each place that such word appears in such sections and the insertion
of the word "schedules" in place of the deleted words.

     8. Section  7.4(b) is amended by the  insertion of the following at the end
of such section:

     Furthermore, for purposes of this limit, amounts accrued in a Participant's
Aggregate Account which are invested in Ben & Jerry's Homemade, Inc. Stock shall
not be taken into consideration.


         IN WITNESS  WHEREOF,  the Company  caused this amendment to be executed
this ______ day of __________________, 1998.



By: __________________________________


                                                                   EXHIBIT 10.25
                          BEN & JERRY'S HOMEMADE, INC.
          1999 EQUITY INCENTIVE PLAN (Excluding Officers and Directors)

1.   PURPOSE

     The purpose of this 1999 Equity  Incentive  Plan (the "Plan") is to advance
the interests of Ben & Jerry's  Homemade,  Inc. (the "Company") by enhancing its
ability to attract and retain key employees (other than officers or directors of
the  Company)  who are in a position to make  significant  contributions  to the
success of the Company and its subsidiaries  through  ownership of shares of the
Company's Class A Common Stock ("Stock").

     The Plan is intended to  accomplish  these goals by enabling the Company to
grant Awards in the form of Options, Stock Appreciation Rights, Restricted Stock
or Unrestricted Stock Awards,  Deferred Stock Awards,  Cash or Stock Performance
Awards, Loans or Supplemental Grants, or combinations thereof, all as more fully
described below.

2.   ADMINISTRATION

     The Board may, in its  discretion,  delegate some or all of its powers with
respect to the Plan to a committee,  shall consist of at least two directors.  A
majority of the members of the  committee  shall  constitute  a quorum,  and all
determinations of the committee shall be made by a majority of its members.  Any
determination  of the  committee  under the Plan may be made  without  notice or
meeting of the  committee  by a writing  signed by a majority  of the  committee
members.

     The Board of Directors has determined that the Plan will be administered by
the  Compensation  Committee  of the  Board of  Directors  of the  Company  (the
"Committee").  The Committee  will have  authority,  not  inconsistent  with the
express  provisions of the Plan and in addition to other authority granted under
the Plan,  to (a)  grant  Awards  at such  time or times as it may  choose;  (b)
determine  the size of each  Award,  including  the  number  of  shares of Stock
subject  to the  Award;  (c)  determine  the type or types  of each  Award;  (d)
determine the terms and conditions of each Award,  including without limitation,
any required holding period (without regard to requirements under the Securities
Act of 1933) on stock acquired upon exercise of options  granted under the plan;
(e) waive compliance by a Participant (as defined below) with any obligations to
be performed by the  Participant  under an Award and waive any term or condition
of an Award;  (f) amend or cancel an existing  Award in whole or in part (and if
an Award is  cancelled,  grant  another  Award in its place on such terms as the
Committee  shall  specify),  or settle any award by paying the cash value of the
Stock otherwise issuable, except that the Committee may not, without the consent
of the holder of an Award,  take any action  under this clause  with  respect to
such Award if such action would adversely affect the rights of such holder;  (g)
prescribe  the  form or  forms  of  instruments  that  are  required  or  deemed
appropriate under the Plan, including any written notices and elections required
of Participants,  and change such forms from time to time; (h) adopt,  amend and
rescind  rules and  regulations  for the  administration  of the  Plan;  and (i)
interpret the Plan and decide any questions and settle all controversies and

<PAGE>

disputes that may arise in connection  with the Plan.  Such  determinations  and
actions  of the  Committee,  and all other  determinations  and  actions  of the
Committee  made or taken under  authority  granted by any provision of the Plan,
will be conclusive and will bind all parties. Nothing in this paragraph shall be
construed  as  limiting  the  power  of the  Board  or  the  Committee  to  make
adjustments under Section 7.3 or Section 8.6.

3.   EFFECTIVE DATE AND TERM OF PLAN

     The Plan, having been adopted by the Board of Directors on January 21, 1999
is effective on said date.

     No Award may be granted under the Plan after  January 20, 2009,  but Awards
previously granted may extend beyond that date.

4.   SHARES SUBJECT TO THE PLAN

     Subject to the  adjustment as provided in Section 8.6 below,  the aggregate
number of shares of Stock that may be delivered  under the Plan will be 200,000.
If any  Award  requiring  exercise  by the  Participant  for  delivery  of Stock
terminates  without  having been  exercised in full,  or if any Award payable in
Stock or cash is  satisfied  in cash rather than Stock,  the number of shares of
Stock as to which such Award was not exercised or for which cash was substituted
will be available for future grants.

     Shares of Restricted  Stock that have been forfeited in accordance with the
terms of the  applicable  Award and shares  held back,  in  satisfaction  of the
exercise price or tax withholding requirements, from shares that would otherwise
have been  delivered  pursuant  to an Award shall also be  available  for future
grants.  The  number  of  shares  of Stock  delivered  under  an Award  shall be
determined net of any previously  acquired Shares tendered by the Participant in
payment of the exercise price or of withholding taxes.

     Stock delivered under the Plan may be either  authorized but unissued Stock
or  previously  issued Stock  acquired by the Company and held in  treasury.  No
fractional shares of Stock will be delivered under the Plan.

5.   ELIGIBILITY AND PARTICIPATION

     Those   eligible  to  be  selected  to  receive   Awards   under  the  Plan
("Participants")  will be key persons in the employ of the Company or any of its
subsidiaries ("Employees") excluding all employees who are officers or directors
of the Company. A "subsidiary" for purposes of the Plan will be a corporation in
which the Company owns, directly or indirectly,  stock possessing 50% or more of
the total combined  voting power of all classes of stock.  Eligibility for ISO's
is further limited to those  individuals  whose employment  status would qualify
them for the tax  treatment  described  in Section  421 and 422 of the  Internal
Revenue Code.

     Options for no more than 10,000 shares can be granted to any  individual in
any one year under the Plan.

<PAGE>

6.   TYPES OF AWARDS

     6.1. Options

     (a) Nature of Options.  An Option is an Award  entitling  the  recipient on
exercise thereof to purchase Stock at a specified  exercise price.  Options that
are not incentive stock options,  may be granted under the Plan. Incentive stock
options may not be granted under the Plan.

     (b) Exercise  Price.  The exercise price of an Option will be determined by
the Committee, subject to the following:

          (1) In no case may the exercise  price paid for Stock be less than the
     par value per share of the Stock.

          (2) The  Committee  may reduce the exercise  price of an Option at any
     time after the time of grant.

     (c)  Duration  of  Options.  The  latest  date on  which an  Option  may be
exercised  will be the tenth  anniversary of the day  immediately  preceding the
date the Option was granted,  or such earlier date as may have been specified by
the Board at the time the Option was granted.

     (d) Exercise of Options.  An Option will become exercisable at such time or
times, and on such conditions,  as the Committee may specify.  The Committee may
at any time and from time to time  accelerate  the time at which all or any part
of the Option may be  exercised.  If  desired,  the  Committee  may  provide for
vesting prior to the date the option becomes exercisable.

     Any exercise of an Option must be in writing,  signed by the proper  person
and  delivered  or  mailed  to the  Company,  accompanied  by (1) any  documents
required by the Committee and (2) payment in full in accordance  with  paragraph
(e) below for the number of shares for which the Option is exercised.

     (e) Payment  for Stock.  Stock  purchased  on exercise of an Option must be
paid for as  follows:  (1) in cash or by check  (acceptable  to the  Company  in
accordance  with guidelines  established for this purpose),  bank draft or money
order payable to the order of the Company, or (2) through the delivery of shares
of Stock  (which  in the case of Shares  acquired  from the  Company,  have been
outstanding  for at least six  months)  having a fair  market  value on the last
business day preceding the date of exercise equal to the purchase  price, or (3)
by delivery  of an  unconditional  and  irrevocable  undertaking  by a broker to
deliver  promptly to the Company  sufficient funds to pay the exercise price, or
(4) if so permitted by the instrument evidencing the Option (or by the Committee
on or after grant of the Option), by delivery of a promissory note of the Option
holder to the Company,  payable on such terms as are specified by the Committee,
provided  that if the stock  delivered  in exercise of the Option is an original
issue of authorized stock, then so much of the purchase price as represents par

<PAGE>

value  of the  stock  shall be paid in cash,  or (5) by any  combination  of the
permissible  forms  of  payment;  provided,  that if the  Stock  delivered  upon
exercise of the Option is an original  issue of  authorized  Stock,  at least so
much of the  exercise  price as  represents  the par value of such Stock must be
paid in cash.  In the event that  payment of the Option  price is made under (2)
above, the Committee may provide that the Option holder be granted an additional
Option covering the numbers of shares surrendered, at an exercise price equal to
the fair market value of a share of Stock on the date of surrender.

     (f) Discretionary  Payments. If the market price of shares of Stock subject
to an Option (other than an Option which is in tandem with a Stock  Appreciation
Right as  described  in Section  6.2 below)  exceeds the  exercise  price of the
Option at the time of its  exercise,  the  Committee  may  cancel the Option and
cause the  Company  to pay in cash or in shares of Common  Stock (at a price per
share equal to the fair  market  value per share) to the person  exercising  the
Option an amount  equal to the  difference  between the fair market value of the
Stock which would have been  purchased  pursuant to the exercise  (determined on
the date the Option is cancelled)  and the aggregate  exercise price which would
have been paid.  The Committee  may exercise its  discretion to take such action
only if it has received a written request from the person exercising the Option,
but such a request will not be binding on the Committee.

     6.2. Stock Appreciation Rights.

     (a) Nature of Stock  Appreciation  Rights. A Stock Appreciation Right is an
Award entitling the recipient on exercise of the Right to receive an amount,  in
cash or  Stock or a  combination  thereof  (such  form to be  determined  by the
Committee), determined in whole or in part by reference to appreciation in Stock
value.

     Except  as  provided  below,  a  Stock   Appreciation  Right  entitles  the
Participant  to  receive,  with  respect  to each share of Stock as to which the
Right is  exercised,  the excess of the share's fair market value on the date of
exercise  over its fair  market  value on the date the  Right was  granted.  The
Committee  may  provide at the time of grant that the  amount the  recipient  is
entitled to receive will be adjusted upward or downward under rules  established
by the Committee to take into account the performance of the Stock in comparison
with the performance of other stocks or an index or indices of other stocks. The
Committee may also grant Stock  Appreciation  Rights  providing that following a
Change in  Control of the  Company,  as defined in Exhibit A, the holder of such
Right will be entitled to receive,  with respect to each share of Stock  subject
to the Right,  an amount  equal to the excess of a  specified  value  (which may
include an average of  values)  for a share of Stock  during a period  preceding
such  Change in Control  over the fair  market  value of a share of Stock on the
date the Right was granted.

     (b) Grant of Stock Appreciation  Rights.  Stock Appreciation  Rights may be
granted in tandem with, or  independently  of, Options granted under the Plan. A
Stock  Appreciation  Right  granted in tandem with an Option which is not an ISO
may be  granted  either at or after  the time the  Option  is  granted.  A Stock
Appreciation Right granted in tandem with an ISO may be granted only at the time
the Option is granted.

     (c) Rules Applicable to Tandem Awards.  When Stock Appreciation  Rights are
granted in tandem with Options, the following will apply:

<PAGE>

          (1) The Stock Appreciation Right will be exercisable only at such time
     or times,  and to the extent,  that the related Option is  exercisable  and
     will be exercisable in accordance with the procedure  required for exercise
     of the related Option.

          (2) The  Stock  Appreciation  Right  will  terminate  and no longer be
     exercisable upon the termination or exercise of the related Option,  except
     that a Stock  Appreciation Right granted with respect to less than the full
     number of shares  covered by an Option will not be reduced until the number
     of  shares  as to  which  the  related  Option  has been  exercised  or has
     terminated   exceeds  the  number  of  shares  not  covered  by  the  Stock
     Appreciation Right.

          (3) The Option will  terminate and no longer be  exercisable  upon the
     exercise of the related Stock Appreciation Right.

          (4) The Stock  Appreciation  Right will be transferable  only with the
     related Option.

          (5) A Stock  Appreciation  Right  granted in tandem with an ISO may be
     exercised  only when the  market  price of the Stock  subject to the Option
     exceeds the exercise price of such option.

     (d) Exercise of Independent Stock Appreciation Rights. A Stock Appreciation
Right not granted in tandem with an Option will become  exercisable at such time
or times,  and on such conditions,  as the Committee may specify.  The Committee
may at any time accelerate the time at which all or any part of the Right may be
exercised.

     Any exercise of an independent Stock Appreciation Right must be in writing,
signed by the proper person and delivered or mailed to the Company,  accompanied
by any other documents required by the Committee.

          6.3. Restricted and Unrestricted Stock.

     (a) Nature of Restricted Stock Award. A Restricted Stock Award entitles the
recipient to acquire, for a purchase price to be specified by the Committee, but
in no event less than par  value,  shares of Stock  subject to the  restrictions
described in paragraph (d) below ("Restricted Stock").

     (b)  Acceptance of Award. A Participant  who is granted a Restricted  Stock
Award will have no rights  with  respect to such  Award  unless the  Participant
accepts  within 60 days or such other  period  specified by the  Committee,  the
Award by written  instrument  delivered or mailed to the Company  accompanied by
payment in full of the specified  purchase  price, if any, of the shares covered
by the Award.  Payment  may be by  certified  or bank check or other  instrument
acceptable to the Committee.

     (c) Rights as a Stockholder.  A Participant who receives  Restricted  Stock
will have all the rights of a stockholder with respect to the Stock,

<PAGE>

including voting and dividend rights,  subject to the restrictions  described in
paragraph  (d) below and any other  conditions  imposed by the  Committee at the
time  of  grant.  Unless  the  Committee  otherwise   determines,   certificates
evidencing  shares of  Restricted  Stock will  remain in the  possession  of the
Company until such shares are free of all restrictions under the Plan.

     (d) Restrictions.  Except as otherwise  specifically  provided by the Plan,
Restricted Stock may not be sold,  assigned,  transferred,  pledged or otherwise
encumbered  or disposed of, and if the  Participant  ceases to be an Employee or
otherwise  suffers a Status  Change (as  defined  at Section  7.2 below) for any
reason,  must be offered to the Company for purchase for the amount of cash paid
for  the  Stock,  or  forfeited  to the  Company  if no  cash  was  paid.  These
restrictions  will lapse at such time or times, and on such  conditions,  as the
Committee may specify.  Upon lapse of all  restrictions,  Stock will cease to be
Restricted  Stock  for  purposes  of the  Plan.  The  Committee  may at any time
accelerate the time at which the  restrictions  on all or any part of the shares
will lapse.

     (e) Notice of Election.  Any  Participant  making an election under Section
83(b) of the Code with respect to  Restricted  Stock must provide a copy thereof
to the Company  within 10 days of the filing of such  election with the Internal
Revenue Service.

     (f) Other Awards Settled with Restricted  Stock.  The Committee may, at the
time any Award  described in this Section 6 is granted,  provide that any or all
the Stock delivered pursuant to the Award will be Restricted Stock.

     (g) Unrestricted Stock. The Committee may, in its sole discretion,  approve
the sale to any  Participant of shares of Stock free of  restrictions  under the
Plan for a price which is not less than the par value of the Stock.

          6.4. Deferred Stock Awards.

     A Deferred Stock Award entitles the recipient to receive shares of Stock to
be delivered  in the future.  Delivery of the Stock will take place at such time
or times,  and on such conditions,  as the Committee may specify.  The Committee
may specify that a Deferred  Stock Award may be forfeited if certain  conditions
are or are not satisfied.  The Committee may at any time  accelerate the time at
which delivery of all or any part of the Stock will take place.  At the time any
Award described in this Section 6 is granted, the Committee may provide that, at
the  time  Stock  would  otherwise  be  delivered  pursuant  to the  Award,  the
Participant  will instead  receive an instrument  evidencing  the  Participant's
right to future delivery of Stock.

          6.5. Performance Awards; Performance Goals.

     (a)  Nature  of  Performance  Awards.  A  Performance  Award  entitles  the
recipient  to  receive,  without  payment,  an  amount  in  cash or  Stock  or a
combination thereof (such form to be determined by the Committee)  following the
attainment  of  Performance  Goals.  "Performance  Goals" are goals which may be
related to personal performance, corporate performance, departmental performance
or any other category of performance  deemed by the Committee to be important to
the success of the Company. The Committee will determine the Performance Goals,

<PAGE>

the period or periods  during which  performance is to be measured and all other
terms and conditions applicable to the Award.

     (b) Other Awards  Subject to Performance  Condition.  The Committee may, at
the time any Award described in this Section 6 is granted,  impose the condition
(in addition to any conditions  specified or authorized in this Section 6 or any
other  provision  of the  Plan)  that  Performance  Goals  be met  prior  to the
Participant's realization of any payment or benefit under the Award.

          6.6. Loans and Supplemental Grants.

     (a) Loans. The Company may make a loan to a Participant ("Loan"), either on
the date of or after the grant of any  Award to the  Participant.  A Loan may be
made either in connection with the purchase of Stock under the Award or with the
payment  of any  Federal,  state and local  income  tax with  respect  to income
recognized as a result of the Award.  The Committee  will have full authority to
decide whether to make a Loan and to determine the amount,  terms and conditions
of the Loan,  including the interest rate (which may be zero),  whether the Loan
is to be secured or unsecured or with or without  recourse against the borrower,
the terms on which the Loan is to be repaid and the  conditions,  if any,  under
which  it may  be  forgiven.  However,  no  Loan  may  have  a  term  (including
extensions) exceeding ten years in duration.

     (b) Supplemental Grants. In connection with any Award, the Committee may at
the time such  Award is made or at a later  date,  provide  for and grant a cash
award to the Participant ("Supplemental Grant") not to exceed an amount equal to
(1) the amount of any federal, state and local income tax on ordinary income for
which the  Participant  may be liable with respect to the Award,  determined  by
assuming taxation at the highest marginal rate, plus (2) an additional amount on
a grossed-up basis intended to make the Participant  whole on an after-tax basis
after discharging all the Participant's  income tax liabilities arising from all
payments  under this Section 6. Any payments  under this  subsection (b) will be
made at the time the  Participant  incurs  Federal  income  tax  liability  with
respect to the Award.

7.   EVENTS AFFECTING OUTSTANDING AWARDS

          7.1. Death and Total or Permanent Disability.

     Except as otherwise provided by the Committee,  if a Participant dies or is
totally or permanently  disabled as determined by the  Committee,  the following
will apply:

     (a) All  Options  and Stock  Appreciation  Rights  held by the  Participant
immediately prior to death or total or permanent disability, as the case may be,
shall, if not then  exercisable,  be accelerated and become  exercisable at such
time and then all options so held by the  Participant.  may be  exercised by the
Participant's  executor  or  administrator  or the person or persons to whom the
Option or Right is  transferred  by will or the  applicable  laws of descent and
distribution  or the  Participant's  guardian,  at any time  within the one year
period ending with the first anniversary of the Participant's death, or total or
permanent disability, as the case may be (or such longer period as the Committee
may determine), and shall thereupon

<PAGE>

terminate.  In no event,  however,  shall an Option or Stock  Appreciation Right
remain  exercisable beyond the latest date on which it could have been exercised
without regard to this Section 7.

     (b) Except as otherwise determined by the Committee,  all Restricted Stock,
as to which the forfeiture restrictions have not lapsed, held by the Participant
must  be  transferred  to the  Company  (and,  in  the  event  the  certificates
representing  such  Restricted  Stock are held by the Company,  such  Restricted
Stock will be so transferred  without any further action by the  Participant) in
accordance with Section 6.3 above.

     (c) Any payment or benefit under a Deferred Stock Award, Performance Award,
or Supplemental  Grant to which the  Participant  was not  irrevocably  entitled
prior to death or total or  permanent  disability,  as the case may be,  will be
forfeited and the Award canceled as of the time of death,  or total or permanent
disability, as the case may be, unless otherwise determined by the Committee.

          7.2. Termination of Service (Other Than By Death or Disability).

     If a Participant who is an Employee ceases to be an Employee for any reason
other than  death or total or  permanent  disability,  as the case may be, or if
there is a  termination  (other  than by reason  of death or total or  permanent
disability,   as  the  case  maybe)  of  the  consulting,   service  or  similar
relationship in respect of which a non-Employee Participant was granted an Award
hereunder (such termination of the employment or other relationship being herein
referred to as a "Status Change"), the following will apply:

     (a) Except as otherwise determined by the Committee,  all Options and Stock
Appreciation   Rights  held  by  the  Participant   that  were  not  exercisable
immediately prior to the Status Change shall terminate at the time of the Status
Change  provided that options that are not then  exercisable  on such date which
are held by a  Participant  who  retires and who is at least 60 years of age and
has  completed  at least ten or more  years of  service  (as  determined  by the
Committee)  shall continue to vest. Any Options or Rights that were  exercisable
immediately  prior to the Status  Change will continue to be  exercisable  for a
period of one year (or such longer period as the Committee may  determine),  and
shall thereupon terminate,  unless the Award provides by its terms for immediate
termination in the event of a Status Change. Any Options or Rights that were not
exercisable  immediately  prior to the Status Change but which continued to vest
thereafter  pursuant  to the  proviso  above  in  this  Section  7.2(a)  will be
exercisable for a period of one year (or such longer period as the Committee may
determine)  after the date  such  Option or Right  vests,  and shall  thereafter
terminate  unless the Award  provides by its terms for immediate  termination in
the event of a Status Change.  If the Status Change results from a discharge for
cause (gross  negligence or acts done with a malicious  intent, as determined by
the Committee),  all Awards will terminate if the Committee so determines in its
discretion  either before or after such termination of employment.  In no event,
however,  shall an Option or Stock  Appreciation Right remain exercisable beyond
the latest  date on which it could have been  exercised  without  regard to this
Section 7. For purposes of this  paragraph,  in the case of a Participant who is
an Employee,  a Status  Change shall not be deemed to have resulted by reason of
(i) a sick leave or other bona fide leave of absence  approved  for  purposes of
the Plan by the Committee, so long as the Employee's right to reemployment is

<PAGE>

guaranteed  either by statute or by contract,  or (ii) a transfer of  employment
between  the  Company  and a  subsidiary  or  between  subsidiaries,  or to  the
employment  of a  corporation  (or a parent or  subsidiary  corporation  of such
corporation)  issuing or assuming an option in a  transaction  to which  section
424(a) of the Code applies.

     (b) Except as otherwise determined by the Committee,  all Restricted Stock,
as to which the forfeiture restrictions have not lapsed, held by the Participant
at the time of the Status Change must be transferred to the Company (and, in the
event  the  certificates  representing  such  Restricted  Stock  are held by the
Company, such Restricted Stock will be so transferred without any further action
by the Participant) in accordance with Section 6.3 above.

     (c) Any payment or benefit under a Deferred Stock Award, Performance Award,
or Supplemental  Grant to which the  Participant  was not  irrevocably  entitled
prior to the Status Change will be forfeited  and the Award  cancelled as of the
date of such Status Change unless otherwise determined by the Committee.

     Unless  the  Committee  expressly  provides   otherwise,   a  Participant's
"employment or other service relationship with the Company and its Subsidiaries"
will be deemed to have  ceased,  in the case of an  employee  Participant,  upon
termination  of  the   Participant's   employment   with  the  Company  and  its
Subsidiaries  (whether or not the  Participant  continues  in the service of the
Company or its  Subsidiaries  in some capacity other than that of an employee of
the Company or its Subsidiaries), and in the case of any other Participant, when
the service  relationship  in respect of which the Award was granted  terminates
(whether or not the  Participant  continues in the service of the Company or its
Subsidiaries in some other capacity).

          7.3  A Change in Control Provision

     As used herein, a Change in Control and related  definitions shall have the
meanings as set forth in Section 7.3 C below.

     Immediately prior to the occurrence of a Change in Control:

     (a) Each Option and Stock  Appreciation  Right shall  automatically  become
fully exercisable unless the Committee shall otherwise  expressly provide at the
time of grant.

     (b)  Restrictions  and  conditions on  Restricted  Stock,  Deferred  Stock,
Performance  Units and Other  Stock-based  Awards shall  automatically be deemed
waived to the extent, if any,  specified  (whether at or after time of grant) by
the Committee.

     In addition to the foregoing and Sections 6.1(d),  6.2(d),  6.3(d) and 6.4,
the Committee  may at any time prior to or after a Change in Control  accelerate
the  exercisability of any Options and Stock  Appreciation  Rights and may waive
restrictions,  limitations and conditions on Restricted  Stock,  Deferred Stock,
Performance  Units and Other  Stock-based  Awards to the  extent it shall in its
sole discretion determine.

<PAGE>

          7.3 B Certain Corporate Transactions

     (a) In the event of a  consolidation  or merger in which the Company is not
the surviving  corporation or which results in the acquisition of  substantially
all the Company's  outstanding  Stock by a single person or entity or by a group
of persons and/or  entities  acting in concert,  or in the event of the complete
liquidation of the Company or the sale or transfer of  substantially  all of the
company's  assets  (a  "Covered  Transaction"),  all  outstanding  options  will
terminate as of the effective date of the Covered Transaction,  provided that at
least  twenty  (20)  days  prior  to the  effective  date  of any  such  merger,
consolidation,  liquidation or sale of assets, but subject to Paragraphs (c) and
(d)  below,  the  Committee  shall  make  all  outstanding  Options  exercisable
immediately  prior to  consummation  of such Covered  Transaction (to the extent
that such Options are not exercisable  immediately  prior to the consummation of
the Covered Transaction pursuant to Section 7.3A).

     (b) Subject to Paragraphs (c) and (d) below, the Committee may, in its sole
discretion,  prior to the effective date of the Covered Transaction,  (1) remove
the restrictions  from each outstanding share of Restricted Stock, (2) cause the
Company to make any  payment and  provide  any  benefit  under each  outstanding
Deferred Stock Award, Performance Award, and Supplemental Grant which would have
been made or provided with the passage of time had the  transaction not occurred
and the Participant remained an employee,  and (3) forgive all or any portion of
the principal of or interest on a loan.

     (c) If an  outstanding  option or Other Award is subject to  performance or
other  conditions  (other than conditions  relating the mere passage of time and
continued  employment)  which  will not have been  satisfied  at the time of the
Covered  Transaction  the  Committee  may, in its sole  discretion,  remove such
conditions.  If it does not do so  however,  such  Option  or Other  Award  will
terminate, because the conditions have not been satisfied, as of the date of the
Covered Transaction notwithstanding Paragraph (a) and (b) above.

     (d) With  respect  to an  outstanding  Option  or Other  Award  held by the
participant  who,  following  the  Covered  Transaction,  will be  employed by a
corporation which is a surviving or acquiring corporation in such transaction or
an affiliate of such a corporation,  the committee may, in lieu of the action of
the  Committee  described in  Paragraphs  (a) or (b) above or in addition to any
Option  being  exercisable  immediately  prior to  consummation  of the  Covered
Transaction  pursuant to Section 7.3A above,  arrange to have such  surviving or
acquiring  corporation or affiliate assume the Option or Other Award or grant to
the Participant a replacement or substitute  Option or other Award on such terms
as the  Committee  approves.  In the case of an  assumed  or  substitute  Option
intended to be an Incentive Stock Option, the requirements of Section 424 (a) of
the code shall be satisfied except as otherwise provided by the Committee.

          7.3 C Change in Control and Related Definitions

     A "Change in Control"  shall be deemed to have  occurred if the  conditions
set forth in any one of the following paragraphs shall have been satisfied:

<PAGE>

     (a) any Person is or becomes the Beneficial Owner,  directly or indirectly,
of securities  of the Company  representing  35% or more of the combined  voting
power of the Company's then outstanding securities; or

     (b) during any period of not more than two consecutive years (not including
any period prior to December 31, 1996), individuals who at the beginning of such
period  constitute  the  Board  and  any new  director  (other  than a  director
designated  by a Person who has entered  into an  agreement  with the Company to
effect a  transaction  described  in Clause  (a),  (b), or (c) of Section 7.3 C)
whose  election  by the  Board  or  nomination  for  election  by the  Company's
stockholders  was  approved  by a  vote  of at  least  two-thirds  (2/3)  of the
directors then still in office who either were directors at the beginning of the
period or whose  election or nomination for election was previously so approved,
cease for any reason to constitute a majority thereof; or

     (c) the  shareholders of the Company approve a merger or  consolidation  of
the Company with any other corporation, other than:

          (1) a  merger  or  consolidation  which  would  result  in the  voting
     securities of the Company outstanding  immediately prior thereto continuing
     to  represent  (either by remaining  outstanding  or being  converted  into
     voting  securities  of the  surviving  entity) 60% or more of the  combined
     voting  power of the voting  securities  of the  Company or such  surviving
     entity outstanding immediately after such merger or consolidation; or

          (2) a merger or consolidation effected to implement a recapitalization
     of the Company (or similar  transaction) in which no person acquires 35% or
     more  of the  combined  voting  power  of the  Company's  then  outstanding
     securities;

     (d) the shareholders of the Company approve a plan of complete  liquidation
of the Company or an agreement for the sale or disposition by the Company of all
or substantially all the Company's assets.

     Notwithstanding the foregoing provisions of this Section 7.3C, a "Change in
Control" will not be deemed to have occurred solely because of (i) the ownership
or acquisition of securities of the Company (or any reporting  requirement under
the Securities  Exchange Act of 1934) relating  thereto) by an employee  benefit
plan  maintained  by the Company for the benefit of employees or by ownership or
acquisition  (whether  accomplished  by  merger,   consolidation,   purchase  or
otherwise) by any of Ben Cohen, Jerry Greenfield,  Jeffrey Furman and Perry Odak
or their  "affiliates" or "associates"  (as such terms are defined in Rule 12b-2
under the Act) or members of their  families  (or trusts for their  benefit)  or
charitable  trusts  established  by any of them  and/or  other  related  Company
management group.

     In the foregoing  provisions of this Section 7.3, the following terms shall
have the meanings set forth below:

<PAGE>

     "Person"  shall  have  the  meaning  given  in  Section  3 (a)  (9)  of the
Securities  Exchange Act of 1934,  as modified and used in Sections 13 9D and 14
(d) thereof; however, a Person shall not include:

          (1) the Company or any controlled subsidiary of the Company;

          (2) a trustee or other fiduciary holding  securities under an employee
     benefit plan of the Company; or,

          (3) a corporation or other entity owned,  directly or  indirectly,  by
     the  shareholders of the Company in  substantially  the same proportions as
     their ownership of stock of the Company.

     "Beneficial  Owner" shall have the meaning  defined in Rule 13d-3 under the
Securities Exchange Act of 1934 as amended from time to time.

8.   GENERAL PROVISIONS

          8.1. Documentation of Awards.

     Awards will be  evidenced by such  written  instruments,  if any, as may be
prescribed by the Board from time to time.  Such  instruments may be in the form
of  agreements  to be  executed  by both the  Participant  and the  Company,  or
certificates,  letters or similar instruments, which need not be executed by the
Participant  but  acceptance  of which  will  evidence  agreement  to the  terms
thereof.

          8.2. Rights as a Stockholder, Dividend Equivalents.

     Except as  specifically  provided by the Plan, the receipt of an Award will
not give a Participant rights as a stockholder; the participant will obtain such
rights,  subject  to any  limitations  imposed  by the  Plan  or the  instrument
evidencing the Award, upon actual receipt of Stock.  However, the Committee may,
on such  conditions as it deems  appropriate,  provide that a  Participant  will
receive a benefit in lieu of cash  dividends that would have been payable on any
or all Stock subject to the Participant's Award had such Stock been outstanding.
Without limitation,  the Committee may provide for payment to the Participant of
amounts  representing such dividends,  either currently or in the future, or for
the investment of such amounts on behalf of the Participant.

          8.3. Conditions on Delivery of Stock.

     The Company will not be  obligated to deliver any shares of Stock  pursuant
to the Plan or to remove restriction from shares previously  delivered under the
Plan (a) until all conditions of the Award have been  satisfied or removed,  (b)
until, in the opinion of the Company's counsel, all applicable federal and state
laws and regulation have been complied with, (c) if the outstanding  Stock is at
the time listed on any stock  exchange,  until the shares to be  delivered  have
been listed or authorized to be listed on such exchange upon official  notice of
notice of issuance, and (d) until all other legal

<PAGE>

matters in  connection  with the  issuance and delivery of such shares have been
approved by the Company's counsel.  If the sale of Stock has not been registered
under the  Securities  Act of 1933,  as amended,  the Company may require,  as a
condition  to exercise  of the Award,  such  representations  or  agreements  as
counsel for the Company may consider  appropriate to avoid violation of such Act
and may require that the certificates  evidencing such Stock bear an appropriate
legend restricting transfer.

     If an Award is exercised by the  Participant's  legal  representative,  the
Company will be under no obligation  to deliver Stock  pursuant to such exercise
until the Company is satisfied as to the authority of such representative.

          8.4. Tax Withholding.

     The Company will  withhold  from any cash payment made pursuant to an Award
an amount  sufficient to satisfy all federal,  state and local  withholding  tax
requirements (the "withholding requirements").

     In the case of an Award  pursuant  to which  Stock  may be  delivered,  the
Committee  will  have  the  right  to  require  that  the  Participant  or other
appropriate  person  remit to the  Company an amount  sufficient  to satisfy the
withholding  requirements,  or  make  other  arrangements  satisfactory  to  the
Committee with regard to such requirements,  prior to the delivery of any Stock.
If and to the extent that such withholding is required, the Committee may permit
the Participant or such other person to elect at such time and in such manner as
the  Committee  provides  to have the  Company  hold back from the  shares to be
delivered,  or to deliver to the  Company,  Stock having a value  calculated  to
satisfy the withholding requirement.


          8.5. Nontransferability of Awards.

     No Award  (other than an Award in the form of an outright  transfer of cash
or Unrestricted  Stock) may be transferred  other than by will or by the laws of
descent and distribution, and during a Participant's lifetime an Award requiring
exercise  may  be  exercised  only  by  him or  her  (or  in  the  event  of the
Participant's incapacity,  the person or persons legally appointed to act on the
Participant's behalf).

          8.6. Adjustments in the Event of Certain Transactions.

     (a) In the event of a stock dividend, stock split or combination of shares,
recapitalization  or other  change  in the  Company's  capitalization,  or other
distribution to common stockholders other than normal cash dividends,  after the
effective date of the Plan, the Committee will make any appropriate  adjustments
to the  maximum  number of shares  that may be  delivered  under the Plan  under
Section 4 above.

     (b) In any event referred to in paragraph (a), the Committee will also make
any  appropriate  adjustments  to the  number  and  kind of  shares  of stock or
securities  subject to Awards then  outstanding  or  subsequently  granted,  any
exercise prices relating to Awards and any other provision of Awards affected by

<PAGE>

such change.  The Committee may also make such  adjustments to take into account
material  changes in law or in  accounting  practices  or  principles,  mergers,
consolidations, acquisitions, dispositions or similar corporate transactions, or
any other event,  if it is  determined  by the Committee  that  adjustments  are
appropriate to avoid distortion in the operation of the Plan.

          8.7. Employment Rights, Etc.

     Neither  the  adoption of the Plan nor the grant of Awards will confer upon
any person any right to continued  retention by the Company or any subsidiary as
an  Employee  or  otherwise,  or affect in any way the right of the  Company  or
subsidiary to terminate an employment,  service or similar  relationship  at any
time.  Except as specifically  provided by the Committee in any particular case,
the loss of existing or potential  profit in Awards  granted under the Plan will
not  constitute  an  element  of  damages  in the  event  of  termination  of an
employment,  service  or  similar  relationship  even if the  termination  is in
violation of an obligation of the Company to the Participant.

          8.8. Deferral of Payments.

     The Committee may agree at any time,  upon request of the  Participant,  to
defer the date on which any payment under an Award will be made.

          8.9. Past Services as Consideration.

     Where a Participant purchases Stock under an Award for a price equal to the
par value of the Stock the  Committee  may  determine  that such  price has been
satisfied by past services rendered by the Participant.

          8.10. Fair Market Value.

     For purposes of the Plan, fair market value of a share of Stock on any date
will be the closing  price in the  over-the-counter  market with respect to such
Stock,  as reported by the National  Association  of  Securities  Dealers,  Inc.
Automated  Quotation  System or such other similar system then in use; or, if on
any such date such Stock is not quoted by any such organization,  the average of
the closing bid and asked prices with  respect to such Stock,  as furnished by a
professional  market  maker  making  a  market  in such  Stock  selected  by the
Committee;  or if such prices are not  available,  the fair market value of such
Stock as of such date as  determined in good faith by the  Committee;  or, where
necessary, in order to achieve the intended Federal income tax result, the value
of a share  of Stock as  determined  by the  Committee  in  accordance  with the
applicable provisions of the Code.

9.   EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT AND TERMINATION

     Neither  adoption of the Plan nor the grant of Awards to a Participant will
affect the  Company's  right to grant to such  Participant  cash or Stock awards
that are not subject to the Plan, to issue to such Participant  Stock as a bonus
or  otherwise,  or to adopt  other  plans or  arrangements  under which Stock be
issued to Employees.  The Committee may at any time discontinue  granting Awards
under the Plan.

<PAGE>

     The Board may at any time or times  amend the Plan (and the  Committee  may
amend any outstanding  Award) for any purpose which may at the time be permitted
by law,  or may at any time  terminate  the  Plan as to any  further  grants  of
Awards,  provided  that no amendment or  termination  of the Plan may  adversely
affect the rights of any Participant  (without the Participant's  consent) under
any Award previously granted.


                                                                 EXHIBIT 10.29.2
                    Amendment to Equity Incentive Plan (1995)


7.3 A Change in Control Provision

         As used herein, a Change in Control and related  definitions shall have
         the meanings as set forth in Section 7.3 C below.

         Immediately prior to the occurrence of a Change in Control:

         (a) Each Option and Stock Appreciation Right shall automatically become
         fully  exercisable  unless  the  Committee  shall  otherwise  expressly
         provide at the time of grant.

         (b)  Restrictions and conditions on Restricted  Stock,  Deferred Stock,
         Performance Units and Other Stock-based  Awards shall  automatically be
         deemed  waived to the extent,  if any,  specified  (whether at or after
         time of grant) by the Committee.

         In addition to the foregoing and Sections  6.1(d),  6.2(d),  6.3(d) and
         6.4,  the  Committee  may at any time  prior  to or  after a Change  in
         Control   accelerate  the  exercisability  of  any  Options  and  Stock
         Appreciation  Rights  and  may  waive  restrictions,   limitations  and
         conditions on Restricted Stock,  Deferred Stock,  Performance Units and
         Other Stock-based  Awards to the extent it shall in its sole discretion
         determine.

         7.3 B  Certain Corporate Transactions.

         (a) In the event of a  consolidation  or merger in which the Company is
         not the surviving  corporation  or which results in the  acquisition of
         substantially all the Company's outstanding Stock by a single person or
         entity or by a group of persons and/or entities  acting in concert,  or
         in the event of the complete  liquidation of the Company or the sale or
         transfer  of  substantially  all of the  Company's  assets (a  "Covered
         Transaction"),  all  outstanding  Options  will  terminate  as  of  the
         effective  date of the  Covered  Transaction,  provided  that at  least
         twenty  (20)  days  prior to the  effective  date of any  such  merger,
         consolidation, liquidation or sale of assets, but subject to Paragraphs
         (c) and (d) below,  the Committee  shall make all  outstanding  Options
         exercisable   immediately   prior  to   consummation  of  such  Covered
         Transaction  (to the  extent  that  such  Options  are not  exercisable
         immediately  prior  to  the  consummation  of the  Covered  Transaction
         pursuant to Section 7.3 A).

         (b) Subject to Paragraphs (c) and (d) below,  the Committee may, in its
         sole   discretion,   prior  to  the  effective   date  of  the  Covered
         Transaction, (1) remove the restrictions from each outstanding share of
         Restricted Stock, (2) cause the Company to make any payment and provide
         any benefit under each  outstanding  Deferred Stock Award,  Performance
         Award,  and  Supplemental  Grant which would have been made or provided
         with the  passage  of time had the  transaction  not  occurred  and the
         Participant remained an employee, and (3) forgive all or any portion of
         the principal of or interest on a loan.

<PAGE>

         (c) If an  outstanding  Option or Other Award is subject to performance
         or other conditions (other than conditions relating the mere passage of
         time and continued  employment)  which will not have been  satisfied at
         the time of the Covered  Transaction,  the  Committee  may, in its sole
         discretion,  remove such conditions. If it does not do so however, such
         Option or Other Award will  terminate,  because the conditions have not
         been   satisfied,   as  of  the   date  of  the   Covered   Transaction
         notwithstanding Paragraph (a) and (b) above.

         (d) With  respect to an  outstanding  Option or Other Award held by the
         participant who, following the Covered Transaction, will be employed by
         a  corporation  which is a surviving or acquiring  corporation  in such
         transaction or an affiliate of such a  corporation,  the Committee may,
         in lieu of the action of the Committee  described in Paragraphs  (a) or
         (b) above or in addition to any Option  being  exercisable  immediately
         prior to  consummation of the Covered  Transaction  pursuant to Section
         7.3A above, arrange to have such surviving or acquiring  corporation or
         affiliate  assume the Option or Other Award or grant to the Participant
         a  replacement  Option or other  Award  which,  in the  judgment of the
         Committee, is substantially equivalent to the Option or Other Award. In
         the case of an assumed or substitute Option intended to be an Incentive
         Stock Option,  the requirements of Section 424 (a) of the Code shall be
         satisfied except as otherwise provided by the Committee.

         7.3 C  Change in Control and Related Definitions.

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
         conditions set forth in any one of the following  paragraphs shall have
         been satisfied:

         (a)  any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
         indirectly,  of securities of the Company  representing  35% or more of
         the combined voting power of the Company's then outstanding securities;
         or

         (b)  during  any  period of not more than two  consecutive  years  (not
         including any period prior to October 26, 1994), individuals who at the
         beginning  of such  period  constitute  the Board and any new  director
         (other than a director  designated  by a Person who has entered into an
         agreement with the Company to effect a transaction  described in Clause
         (a),  (c) or (d) of  Section  7.3 C)  whose  election  by the  Board or
         nomination for election by the Company's stockholders was approved by a
         vote of at least two-thirds (2/3) of the directors then still in office
         who  either  were  directors  at the  beginning  of the period or whose
         election or nomination for election was  previously so approved,  cease
         for any reason to constitute a majority thereof; or

<PAGE>

         (c) the  shareholders of the Company approve a merger or  consolidation
         of the Company with any other corporation, other than

                  (1) a merger or consolidation which would result in the voting
                  securities  of  the  Company  outstanding   immediately  prior
                  thereto   continuing   to   represent   (either  by  remaining
                  outstanding or being  converted into voting  securities of the
                  surviving  entity) 60% or more of the combined voting power of
                  the voting  securities of the Company or such surviving entity
                  outstanding immediately after such merger or consolidation, or

                  (2)  a  merger  or  consolidation   effected  to  implement  a
                  recapitalization  of the Company (or similar  transaction)  in
                  which no person  acquires 35% or more of the  combined  voting
                  power of the Company's then outstanding securities; or

         (d)  the  shareholders  of  the  Company  approve  a plan  of  complete
         liquidation  of the Company or an agreement for the sale or disposition
         by the Company of all or substantially all the Company's assets.

         Notwithstanding  the  foregoing  provisions  of this  Section  7.3C,  a
         "Change in Control" will not be deemed to have occurred  solely because
         of (i) the  ownership or  acquisition  of securities of the Company (or
         any reporting  requirement  under the Securities  Exchange Act of 1934)
         relating thereto) by an employee benefit plan maintained by the Company
         for the benefit of employees or by  ownership or  acquisition  (whether
         accomplished by merger, consolidation, purchase or otherwise) by any of
         Ben Cohen,  Jerry  Greenfield,  Jeffrey  Furman and Perry Odak or their
         "affiliates" or  "associates"  (as such terms are defined in Rule 12b-2
         under  the Act) or  members  of their  families  (or  trusts  for their
         benefit) or charitable  trusts  established by any of them and/or other
         related management group.

         In the foregoing  provisions  of this Section 7.2, the following  terms
         shall have the meanings set forth below:

         "Person"  shall  have the  meaning  given in  Section  3 (a) (9) of the
         Securities Exchange Act of 1934, as modified and used in Sections 13 9d
         and 14 (d) thereof; however, a Person shall not include

                  (1) the Company or any controlled subsidiary of the Company,

                  (2) a trustee or other fiduciary  holding  securities under an
                  employee benefit plan of the Company or

                  (3)  a  corporation   or  other  entity  owned,   directly  or
                  indirectly,   by   the   shareholders   of  the   Company   in
                  substantially the same proportions as their ownership of stock
                  of the Company.

<PAGE>

         "Beneficial  Owner" shall have the meaning  defined in Rule 13d-3 under
         the Securities Exchange Act of 1934 as amended from time to time.

 
                                                               EXHIBIT 10.33.1

                        Amendment to Employment Agreement

     Amendment  dated as of  February  28,  1999 to  Employment  Agreement  (the
Employment  Agreement)  dated December 31, 1996 between Ben & Jerry's  Homemade,
Inc. (the "Company") (and Perry D. Odak (the "Executive").

         Whereas the parties wish to make certain  amendments to the  Employment
Agreement.

         Now therefore,  in  consideration  of these premises and other good and
valuable consideration, the receipt of which is hereby acknowledged, the parties
agree to amend the Employment Agreement as follows:

     1. Section 4(b)(iii) if the Employment  Agreement is hereby amended to read
as follows

     4(b)(iii),  notwithstanding any other provision of the Employment Agreement
and   notwithstanding   any  determination  or  lack  of  determination  by  the
Compensation   Committee  on  substantial   performance  of  the   Non-Financial
Objectives in the year 1998:

          (1) provided, however, that the initial exercisability date of all the
     270,000  options that would  otherwise  vest during the third - sixth years
     under clause (b)(ii) above shall automatically be accelerated in accordance
     with the following:

          When the fair market value of the Company's  Class A Common Stock (the
     "Stock"),  as measured by the average of the daily  closing stock prices on
     NASDAQ for a period of 90  consecutive  days,  shall have satisfied the Per
     Share Fair Market Value  Threshold  specified below and the Committee shall
     have determined that the Executive has  substantially met the Non-Financial
     Objectives (as defined  below) for 1997 or the preceding  calendar year, as
     the case may be, or for the first seven  months of 1999 as set forth below,
     then such options for 270,000  shares (after the 90,000 options that vested
     six months  after the date of the  original  Agreement  but  including  the
     accelerated  vesting of options for the first two tranches of 50,000 shares
     under this  Section  4(b)(iii)  as set forth in the table and in the second
     paragraph following the table below) shall become exercisable as follows:

     Defined Per 
     Share Fair 
     Market Value          
     Threshold            Number of Options
     ("Threshold")        Becoming Vested
     $16                  Options for 50,000 shares--became vested in 1998
                          (see below)
     $20                  Options for 50,000 shares--become vested in 
                          February 1999 (see below)
     $23                  Options for 35,000 shares and Options for 15,000 
                          shares
     $27                  Options for 42,000 shares and Options for 18,000 
                          shares
     $30.50               Options for 42,000 shares and Options for 18,000 
                          shares

<PAGE>

     In each case the  aggregate  number of then  unvested  options  entitled to
accelerated vesting pursuant to this Section 4(b)(iii) (50,000;  50,000; 35,000;
15,000;  42,000,  18,000;  and  42,000,  18,000 as the case may be) shall be the
options that would  regularly vest the latest under (b)(ii) above  following the
date when such acceleration under this Section 4(b)(iii) has become effective.

     $16 and $20  Thresholds.  The $16  Threshold  was satisfied in 1998 and the
first 50,000 shares in the table above  accelerated  and became vested.  The $20
Threshold was satisfied in early 1999, prior to the date of this Amendment,  and
the  second  tranche  of 50,000  options in the table  accelerated  and  vested,
thereby  making a total on that date of vested  options for 190,000  shares plus
such number as may have become vested on a monthly basis, since January 1, 1999,
pursuant to the provisions of Section 4(b)(ii).

     $23, $27 and $30.50 Thresholds Satisfied in 1999 or early 2000. If and when
the $23 Threshold or the $27  Threshold or the $30.50  Threshold is satisfied in
1999 or in 2000 (prior to the Committee's  determination by the end of February,
2000 with  respect  to the  Executive's  performance  of the 1999  Non-Financial
Objectives),  then options for 35,000 shares  pertaining  to the $23  Threshold,
options for 42,000 shares pertaining to the $27 Threshold and options for 42,000
shares  pertaining to the $30.50 Threshold shall accelerate and vest on the date
such Threshold is satisfied, as the case may be.

     15,000  Options  Pertaining to $23  Threshold.  In the event of a favorable
additional determination by the Compensation Committee (such determination to be
made during August-September, 1999) that the Executive has substantially met the
Additional  Non-Financial  Objectives for the first seven months in 1999,  these
options for 15,000 shares pertaining to the $23 Threshold set forth in the above
table will accelerate and vest if and when the $23 Threshold has been satisfied.

     If the Committee's August-September,  1999 additional determination is that
the Executive has not substantially met the Additional Non-Financial Objectives,
then the vesting of the said 15,000  options will not accelerate if and when $23
Threshold has been satisfied and,  accordingly,  in that event, said options for
15,000 shares shall  accelerate  and vest only when and if the $30.50  Threshold
has been met at some subsequent date and if options for 60,000 shares pertaining
to the $30.50  Threshold  shall have vested  directly as a result thereof (which
requires  that there be in effect at or after said  subsequent  date a favorable
determination  by the Committee with respect to  substantial  performance of the
Non-Financial  Objectives for the applicable prior year made by the Committee in
2000 or in a later year).

     $27 and $30.50  Thresholds  and Options  for 18,000  Shares and Options for
18,000  Shares.  In the  event  the $27  Threshold  has been  met or the  $30.50
Threshold has been met in 1999 or in 2000 (prior to the date of the  Committee's
determination on 1999  performance),  the remaining 18,000 options pertaining to
the $27  Threshold  (if said  Threshold  has been  satisfied)  and the remaining
18,000 options  pertaining to the $30.50 Threshold (if said $30.50 Threshold has
been satisfied)  shall not accelerate and vest at that time but shall accelerate
and vest only when there is in effect a  determination  by the Committee made in
the year 2000 (or in a later year) that the Executive has  substantially met the
Non-Financial  Objectives for the Year 1999 or for the applicable prior year, as
the case may be. When the  remaining  18,000  options  pertaining  to the $30.50
Threshold have accelerated and vested, then the second tranche of 15,000 options
pertaining to the $23.00  Threshold shall  accelerate and vest,  pursuant to the
provisions of the immediately preceding paragraph.

<PAGE>

     $23, $27 and $30.50 Thresholds Met Later Than 1999 or early 2000. If any of
the $23, $27 or $30.50 Price Thresholds are not met in 1999 or in 2000 (prior to
the date of the Committee's determination on performance for the Year 1999), but
instead  are  first  met  after  the  date  in  2000  of  the  Committee's  said
determination,   then  the  specified  accelerated  vesting  of  35,000  options
pertaining  to the $23  Threshold,  the 42,000  options  and the 18,000  options
pertaining to the $27 Threshold  and the 42,000  options and the 18,000  options
pertaining to the $30.50  Threshold  shall occur if (a) the Executive is, on the
date such  applicable  Threshold  is met, an employee of the Company and (b) the
Committee's determination in effect at or subsequent to the date such applicable
Threshold is met is  favorable  that the  Executive  has  substantially  met the
Non-Financial  Objectives for the Year 1999 or for the applicable prior year, as
the case may be. Accelerated vesting of the 15,000 options pertaining to the $23
Threshold  shall occur only as provided above under the heading  "15,000 Options
Pertaining to $23 Threshold".

     (2) The  Committee  shall be  required to make a  determination  during the
first year of the Term, favorable or unfavorable,  within 30 days after the date
such  Per  Share  Fair  Market  Value  Threshold  has  been  met for 90 days and
thereafter  shall make one  determination  each year,  by the end of February in
each year except that the Committee  shall make an additional  determination  in
August-September   1999  with   respect  to   performance   of  the   Additional
Non-Financial  Objectives for the first six months of 1999 set forth on Schedule
I. The Non-Financial  Objectives for each year,  commencing with the second year
of the Term,  shall be agreed  between the Committee and the Executive  prior to
the  beginning  of each such year and for the  first  year of the Term  shall be
agreed  between the Committee  and the Executive by June 30, 1997.  Furthermore,
the  Additional  Non-Financial  Objectives for the first half of 1999 are agreed
between the Committee and the Executive to be as set forth in Schedule I.

     (3) The Company acknowledges the obligations of its Compensation  Committee
to make its "additional determination", favorable or unfavorable, on substantial
performance of the Additional Non-Financial Objectives by September 30, 1999 and
its yearly determination,  favorable or unfavorable, with respect to substantial
performance  of the  Non-Financial  Objectives for the Year 1999 or a subsequent
year by not later than February in each year, and  accordingly (in order to give
full effect to the provisions of this Amendment which make certain  acceleration
of  vesting  of  options   contingent  on  a  subsequent   favorable   Committee
determination  in  early  2000),  the Term of the  Agreement  is  extended  from
December  31,  1999 to the date  which is  fifteen  days  after  the date of the
Committee's  determination  in  2000 as to  whether  or not  the  Executive  has
substantially met the 1999 Non-Financial Objectives.

<PAGE>

     2. Except as expressly  amended  hereby,  the  Employment  Agreement  shall
remain in full force and effect.

     IN WITNESS  WHEREOF the parties have executed and delivered  this Amendment
as of the day set forth above.

                                 /s/Perry D. Odak
                                 Ben & Jerry's Homemade, Inc.



                                 By /s/Frances Rathke
                                 Chief Financial Officer

                                 

                                                                    EXHIBIT 21.1

                          BEN & JERRY'S HOMEMADE, INC.
                                  Subsidiaries


                                         
    Name of Subsidiary                       Jurisdiction of Incorporation
Ben & Jerry's Homemade Holdings, Inc.              Vermont
Ben & Jerry's of New York                          New York
Ben & Jerry's Homemade, Ltd.                       England
Ben & Jerry's Canada, Inc.                         Quebec, Canada
Ben & Jerry's (FSC), Inc.                          Barbados
Ben & Jerry's France SARL                          France
Ben & Jerry's International, Inc.                  Delaware
Ben & Jerry's Franchising, Inc.                    Vermont

                                                                    EXHIBIT 23.0

               Consent of Ernst & Young LLP, Independent Auditors

We consent to the  incorporation  by  reference in the  Registration  Statements
(Form S-8 Nos. 33-9420,  33-17594 and 33-64421) of Ben & Jerry's Homemade,  Inc.
of our report dated  January 22, 1999,  except for Note 17, as to which the date
is February 26, 1999, with respect to the consolidated  financial statements and
schedule of Ben & Jerry's  Homemade,  Inc.  included in this Annual Report (Form
10-K) for the year ended December 26, 1998.


                                                               ERNST & YOUNG LLP

Boston, Massachusetts
March 19, 1999


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     See accompanying notes
     $ in thousands, except per share data
</LEGEND>                       
<MULTIPLIER>                                   1000
<CURRENCY>                                     USD
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-26-1998
<PERIOD-START>                                 DEC-28-1997
<PERIOD-END>                                   DEC-26-1998
<EXCHANGE-RATE>                                1
<CASH>                                         25111
<SECURITIES>                                   0
<RECEIVABLES>                                  11338
<ALLOWANCES>                                   0
<INVENTORY>                                    13090
<CURRENT-ASSETS>                               82309
<PP&E>                                         63451
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 149501
<CURRENT-LIABILITIES>                          33928
<BONDS>                                        0
                          0
                                    1
<COMMON>                                       245
<OTHER-SE>                                     0
<TOTAL-LIABILITY-AND-EQUITY>                   149501
<SALES>                                        209203
<TOTAL-REVENUES>                               0
<CGS>                                          136225
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                              (693)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             1888
<INCOME-PRETAX>                                9776
<INCOME-TAX>                                   3534
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   6242
<EPS-PRIMARY>                                  .87
<EPS-DILUTED>                                  .84
        


</TABLE>


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