BEN & JERRYS HOMEMADE INC
10-Q, 1999-11-09
ICE CREAM & FROZEN DESSERTS
Previous: LANCER CORP /TX/, 8-K, 1999-11-09
Next: NIPPON TELEGRAPH & TELEPHONE CORP, 424B1, 1999-11-09




                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


             QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


         For the quarter ended:                          Commission File Number:
         September 25, 1999                              0-13544

                          BEN & JERRY'S HOMEMADE, INC.
             (Exact name of registrant as specified in its charter)

         VERMONT                            03-0267543
         (State of incorporation)           (I.R.S. Employer Identification No.)


         30 Community Drive
         South Burlington, Vermont                      05403-6828
        (Address of principal executive offices)        (Zip code)


         Registrant's telephone number, including area code:

                                                    (802) 846-1500


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for shorter  period that the registrant was required
to file such reports),  and (2) has been subject to such filing requirements for
the past 90 days.

                                    YES X NO

Indicate the number of shares outstanding of each of the classes of common stock
outstanding  as of the  latest  practicable  date.  6,109,115  shares of Class A
Common  Stock and  801,522  shares  of Class B Common  Stock  outstanding  as of
November 4, 1999. .



<PAGE>



                          BEN & JERRY'S HOMEMADE, INC.
                 Form 10-Q for quarter ended September 25, 1999

                                      INDEX


PART I: FINANCIAL INFORMATION                                           PAGE NO.

     Consolidated Balance Sheets as of
     September 25, 1999 and December 26, 1998...........................1-2

     Consolidated Statements of Income for the
     Thirteen and thirty-nine weeks ended
     September 25, 1999 and September 26, 1998..........................3

     Consolidated Statements of Cash Flows for the
     Thirty-nine weeks ended September 25, 1999
      and September 26, 1998............................................4

     Notes to Consolidated Financial Statements.........................5-7

     Management's Discussion and Analysis of Financial
     Condition and Results of Operations................................8-18


PART II: OTHER INFORMATION

     Item 6-Exhibits and Reports on Form 8-K............................19

     Signatures.........................................................20

     Exhibit 11.........................................................21



<PAGE>
<TABLE>
<CAPTION>

                          BEN & JERRY'S HOMEMADE, INC.
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS
                                 (In thousands)

                                                     September 25,      December 26,
                                                          1999              1998
                                                     ---------------   ---------------
                                                       (Unaudited)          (Note)
<S>                                                        <C>               <C>
Current assets:

      Cash and cash equivalents                            $ 27,066          $ 25,111
      Short-term investments                                 24,380            22,118
      Trade accounts receivable
       (less allowance of $1,156 in 1999
        and $979 in 1998 for doubtful accounts)              24,934            11,338
      Inventories                                            15,798            13,090
      Deferred income taxes                                   8,405             7,547
      Prepaid expenses and other current assets               2,796             3,105
                                                     ---------------   ---------------
          Total current assets                              103,379            82,309

Property, plant and equipment, net                           63,382            63,451
Investments                                                     307               303
Other assets                                                  5,608             3,438
                                                     ---------------   ---------------
                                                           $172,676          $149,501
                                                     ===============   ===============

Note:  The balance  sheet at December 26, 1998 has been derived from the audited
financial  statements  at that date but does not include all of the  information
and footnotes required by generally accepted accounting  principles for complete
financial statements.

                 See notes to consolidated financial statements.
</TABLE>
<PAGE>


<TABLE>
<CAPTION>

                          BEN & JERRY'S HOMEMADE, INC.
                           CONSOLIDATED BALANCE SHEETS
                       LIABILITIES & STOCKHOLDERS' EQUITY
                        (In thousands except share data)
                                                                       September 25,      December 26,
                                                                            1999              1998
                                                                       ---------------   ---------------
                                                                        (Unaudited)          (Note)
<S>                                                                          <C>               <C>
Current liabilities:
      Accounts payable and accrued expenses                              $   45,626        $   28,662
      Current portion of long-term debt and
       obligations under capital leases                                       5,633             5,266
                                                                         ----------        ----------
      Total current liabilities                                              51,259            33,928

Long-term debt and obligations under capital leases                          21,697            20,491

Deferred income taxes                                                         3,863             4,174

Stockholders' equity:
  $1.20  noncumulative  Class A preferred stock -
    par value $1.00 per share, redeemable  at $12.00
    per  share;  900  shares  authorized,  issued  and
   outstanding; aggregated preference on liquidation - $9                         1                 1
  Class A common stock - $.033 par value; authorized
   20,000,000 shares; issued: 6,752,093 at September 25, 1999
   and 6,592,392 at December 26, 1998                                           223               218
  Class B common stock - $.033 par value; authorized
   3,000,000 shares; issued:  804,242 at September 25, 1999
   and 824,480 at December 26, 1998                                              27                27
  Additional paid-in-capital                                                 52,743            50,556
  Retained earnings                                                          53,275            45,328
  Accumulated other comprehensive loss                                         (112)             (151)
  Treasury stock, at cost: 548,306 Class A and 1,092 Class B
   shares at September 25, 1999 and  291,032 Class A
   and 1,092 Class B shares at December 26, 1998                            (10,300)           (5,071)
                                                                         ----------        ----------
       Total stockholders' equity                                            95,857            90,908
                                                                         ----------        ----------
                                                                         $  172,676        $  149,501
                                                                         ==========        ==========

Note:  The balance  sheet at December 26, 1998 has been derived from the audited
financial  statements  at that date but does not include all of the  information
and footnotes required by generally accepted accounting  principles for complete
financial statements.

                 See notes to consolidated financial statements.
</TABLE>
<PAGE>



<TABLE>
<CAPTION>

                          BEN & JERRY'S HOMEMADE, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)
                     (In thousands except per share amounts)

                                              For the Thirteen weeks ended                 For the Thirty-nine weeks ended
                                          September 25,          September 26,          September 25,          September 26,
                                              1999                  1998                   1999                   1998
                                          ------------           -------------          -------------          ------------

<S>                                           <C>                   <C>                   <C>                    <C>
Net sales                                 $    67,129            $   64,566             $  185,366              $ 164,870

Cost of sales                                  39,315                40,339                111,847                105,529
                                          ------------           -------------          ------------          ------------

Gross profit                                   27,814                24,227                 73,519                 59,341

Selling, general and
   administrative expenses                     22,335                20,018                 61,708                 51,270

Other income (expense):
  Interest income                                 458                   596                  1,375                  1,626
  Interest expense                               (418)                 (460)                (1,284)                (1,433)
  Other income (expense), net                     (80)                  174                    323                    177
                                          ------------           ------------           ------------           -----------
                                                  (40)                  310                    414                    370
                                          ------------           ------------           ------------           -----------

Income before income taxes                      5,439                 4,519                 12,225                  8,441

Income taxes                                    1,904                 1,627                  4,278                  3,039
                                          ------------           -----------            -----------            -----------

Net income                                $     3,535            $    2,892             $    7,947                $ 5,402
                                          ============           ===========            ===========            ===========


Shares used to compute net income
  per common share

     Basic                                      7,132                 7,181                  7,123                  7,223
     Diluted                                    7,509                 7,446                  7,563                  7,481

Net income per common share

     Basic                                $      0.50            $     0.40             $     1.12             $     0.75
     Diluted                              $      0.47            $     0.39             $     1.05             $     0.72



                See notes to consolidated financial statements.
</TABLE>
<PAGE>


<TABLE>
<CAPTION>

                          BEN & JERRY'S HOMEMADE, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (In thousands)
                                                         For the Thirty-nine weeks ended
                                                         September 25,      September 26,
                                                             1999               1998
                                                         -------------      -------------
<S>                                                             <C>                <C>
Cash flows from operating activities:
Net income                                                 $    7,947         $    5,402
Adjustments to reconcile net income to net
  cash provided by operating activities:
      Depreciation and amortization                             6,782              5,711
      Provision for bad debts                                     182                 50
      Deferred income taxes                                    (1,169)            (3,196)
      Loss on disposition of assets                                91                 90
      Changes in operating assets and liabilities:
      Accounts receivable                                     (14,270)            (3,572)
      Inventories                                              (2,266)              (994)
      Prepaid expenses                                           (130)              (526)
      Accounts payable and accrued expenses                    12,534             16,981
      Income taxes payable/receivable                           4,480              2,615
                                                           ----------         ----------
Net cash provided by operating activities                      14,181             22,561

Cash flows from investing activities:
Additions to property, plant and equipment                     (5,295)            (7,481)
Proceeds from sale of assets                                        5
Changes in other assets                                          (171)              (483)
Increase (decrease) in investments                             (2,266)               655
Acquisitions, net of cash acquired                             (1,012)
                                                           ----------         ----------
Net cash used for investing activities                         (8,739)            (7,309)

Cash flows from financing activities:
Repayments of long-term debt and capital leases                  (294)              (258)
Repurchase of common stock                                     (5,413)            (2,524)
Proceeds from issuance of common stock                          2,192                544
                                                           ----------         ----------
Net cash used for financing activities                         (3,515)            (2,238)

Effect of exchange rate changes on cash                            28                 (7)
                                                           ----------         ----------
Increase in cash and cash equivalents                           1,955             13,007

Cash and cash equivalents at beginning of period               25,111             47,318
                                                           ----------         ----------
Cash and cash equivalents at end of period                 $   27,066         $   60,325
                                                           ==========         ==========


                See notes to consolidated financial statements.
</TABLE>

<PAGE>

                           BEN & JERRY'S HOMEMADE, INC
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           (All numbers in tables in thousands except per share data)
                                   (Unaudited)
1.   BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial  statements and with the  instructions  to Form 10-Q and Rule 10-01 of
Regulation  S-X.  Accordingly,  they do not include all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements. In the opinion of management,  all adjustments (consisting
of normal recurring accruals)  considered necessary for a fair presentation have
been  included.  Operating  results for the three and nine month  periods  ended
September  25, 1999 are not  necessarily  indicative  of the results that may be
expected for the year ended December 25, 1999. For further information, refer to
the  consolidated  financial  statements and footnotes  thereto  included in the
Company's Annual Report on Form 10-K for the year ended December 26, 1998.

2.   INVENTORIES

                                               September 25,        December 26,
                                                       1999                 1998
                                                       ----                 ----
     Frozen dessert products and ingredients        $14,097              $12,025
     Paper goods                                        801                  524
     Food, beverage and gift items                      900                  541
                                                    -------              -------
     Total                                          $15,798              $13,090
                                                    =======              =======


3.   ACCOUNTS PAYABLE AND ACCRUED EXPENSES

                                               September 25,        December 26,
                                                       1999                 1998
                                                       ----                 ----
     Trade accounts payable                         $ 7,882             $  4,623
     Accrued expenses                                18,305               12,552
     Accrued payroll and related costs                3,130                3,272
     Accrued promotional costs                        6,657                4,297
     Accrued marketing costs                          5,775                2,837
     Accrued insurance expense                          938                1,081
     Income taxes payable                             2,939                    0
                                                    -------              -------
          Total                                     $45,626              $28,662
                                                    ========             =======


<PAGE>




                           BEN & JERRY'S HOMEMADE, INC
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           (All numbers in tables in thousands except per share data)
                                   (Unaudited)

4.   COMPREHENSIVE INCOME

As of December  28,  1997 the  Company  adopted  Statement  No.  130,  Reporting
Comprehensive  Income  (Statement 130).  Statement 130 establishes new rules for
the reporting and display of comprehensive  income and its components;  however,
the  adoption of this  statement  had no impact on the  Company's  net income or
stockholders'  equity.  Statement 130 requires unrealized gains or losses on the
Company's   available-for-sale   securities  and  foreign  currency  translation
adjustments,  which prior to adoption were reported  separately in stockholders'
equity, to be included in other comprehensive income.

Total  comprehensive  income for the  thirteen  weeks ended  September  25, 1999
amounted to $3,537,000 compared to $2,878,000 for the same period in 1998. Other
comprehensive   income   consisted  of  adjustments  for  net  foreign  currency
translation  gains  (losses)  in the  amounts  of $2,000 and  $(14,000)  for the
thirteen  week  periods  ended  September  25,  1999  and  September  26,  1998,
respectively.  Total  comprehensive  income  for  the  thirty-nine  weeks  ended
September 25, 1999 amounted to  $7,986,000  compared to $5,389,000  for the same
period in 1998.  Other  comprehensive  income  consisted of  adjustment  for net
foreign  currency  translation  gains  (losses)  in the  amounts of $39,000  and
$(13,000)  for the  thirty-nine  week  periods  ended  September  25,  1999  and
September 26, 1998.

5.   SEGMENT INFORMATION

As of December 28, 1997, the Company adopted the Financial  Accounting Standards
Boards' Statement of Financial  Accounting  Standards No. 131, Disclosures about
Segments of an Enterprise and Related Information (Statement 131). Statement 131
superseded FASB Statement No. 14, Financial Reporting for Segments of a Business
Enterprise. Statement 131 establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports.  Statement 131 also establishes
standards for related disclosures about products and services, geographic areas,
and major  customers.  The adoption of Statement  131 did not affect  results of
operations  or  financial  position,  but did affect the  disclosure  of segment
information.

Ben & Jerry's Homemade, Inc. has one reportable segment: ice cream manufacturing
and  distribution.  The Company  manufactures  super  premium ice cream,  frozen
yogurt,  sorbet and various  ice cream  novelty  products.  These  products  are
distributed   throughout  the  United  States  primarily   through   independent
distributors and in certain countries outside the United States.

6.   BUSINESS ACQUISITIONS

Effective  February 26, 1999, the Company  acquired a 60% ownership  interest in
its Israeli licensee, The American Company for Ice Cream Manufacturing E.I. Ltd,
for $1 million.  The  acquisition was accounted for using the purchase method of
accounting and, accordingly, the costs of the acquisition have been allocated to
assets acquired. The excess of the acquisition costs over the fair values of the
net assets and  liabilities  acquired was $1.7 million and has been  recorded as
goodwill, which is being amortized on a straight-line basis over 15 years.

Effective  June  16,  1999  the  Company  purchased  the  assets  of  one of its
franchisees for approximately  $875,000. The acquisition was accounted for using
the purchase  method of  accounting.  The  acquisition  included two scoop shops
located in Las Vegas,  Nevada,  territory  rights and goodwill.  The  intangible
assets of



<PAGE>





                           BEN & JERRY'S HOMEMADE, INC
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           (All numbers in tables in thousands except per share data)
                                   (Unaudited)



$606,000 are being amortized on a straight-line basis over 10 years.

7.   ADOPTION OF NEW ACCOUNTING PRONOUNCEMENTS

In March 1998,  the  Accounting  Standards  Executive  Committee  (AcSEC) issued
statement  of  Position  (SOP) No.  98-1,  Accounting  for the Costs of Computer
Software  Developed or Obtained for Internal Use. The SOP provides  guidance for
the  capitalization of certain costs incurred to develop or obtain  internal-use
software. The Company adopted this SOP effective December 27, 1998. The adoption
of the  Statement  did not have a  material  effect on the  Company's  financial
position or operating results.

In June 1998, the Financial Accounting Standards Board issued Statement No. 133,
Accounting for Derivative  Instruments and Hedging  Activities  (Statement 133).
Statement  133  establishes   standards  for  public  companies   regarding  the
recognition and measurement of derivatives and hedging activities. The statement
is  effective  for years  beginning  after June 15,  2000.  The Company does not
believe  the  adoption  of this  statement  will have a  material  impact on the
Company's  financial  statements based on the nature and extent of the Company's
use of derivative instruments at the present time.

8.   MANUFACTURING RESTRUCTURING PROGRAM

On October 19, 1999 the Company  announced a plan to shift  manufacturing of its
frozen  novelty  line of business  from a  company-owned  plant in  Springfield,
Vermont to third party co-packers to improve the Company's competitive position,
gross  margins and  profitability.  This action will result in the  write-off of
assets associated with the ice cream novelty business,  asset impairment charges
of other  manufacturing  assets and costs  associated  with  severance for those
employees  who do not accept the  Company's  offer of  relocation.  The  Company
currently  estimates  the  implementation  of this  manufacturing  restructuring
program  will result in a pre-tax  special  charge to earnings of  approximately
$11-$13  million in the fourth quarter of 1999 which will primarily be non-cash.
This  plan  will be  executed  over the next  nine  months  and will  result  in
improving the Company's  profitability during the year 2000. This outsourcing of
its  novelty  business  will  enable the  Company to  introduce a wider range of
novelty products in future periods.



<PAGE>




                          BEN & JERRY'S HOMEMADE, INC.
                 Form 10-Q for quarter ended September 25, 1999

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS
Results of Operations

The following  table sets forth certain items as a percentage of net sales which
are  included  in the  Company's  Consolidated  Statements  of  Income  and  the
percentage increase (decrease) of such items as compared to the prior period:

<TABLE>
<CAPTION>

                                          Percentage of Net Sales
                                Thirteen Weeks          Thirty-nine Weeks            Percentage Increase (Decrease)
                                     Ended                    Ended                      1999 Compared to 1998
                               Sept 25,   Sept 26,      Sept 25,    Sept 26,       Thirteen Weeks   Thirty-nine Weeks
                                1999       1998          1999        1998                Ended            Ended
                                ----       ----          ----        ----                -----            -----
<S>                             <C>         <C>          <C>           <C>               <C>              <C>
Net sales                       100.0%      100.0%       100.0%      100.0%               4.0%             12.4%
Cost of sales                    58.6%       62.5%        60.3%       64.0%              (2.5)%             6.0%
                               -------     -------      -------      ------             -------           ------
Gross profit                     41.4%       37.5%        39.7%       36.0%              14.8%             23.9%
Selling, general and
administrative expenses          33.2%       31.0%        33.3%       31.1%              11.6%             20.4%
                               -------     -------      -------      -------           --------             -----
Operating income                  8.2%        6.5%         6.4%        4.9%              30.2%             46.3%
Other income (expense)           (0.1)%       0.5%         0.2%        0.2%             112.9%             11.9%
                               --------    -------      -------      -------            ------             -----
Income before income
taxes                             8.1%        7.0%         6.6%        5.1%              20.4%             44.8%
Income taxes                      2.8%        2.5%         2.3%        1.8%              17.0%             40.8%
                               -------     -------      -------      ------            -------             -----
Net income                        5.3%        4.5%         4.3%        3.3%              22.2%             47.1%
                               =======     =======      =======      ======            =======             =====
</TABLE>


Thirteen Weeks Ended September 25, 1999 and September 26, 1998

Net Sales

Net sales for the thirteen  weeks ended  September  25, 1999  increased  4.0% to
$67.1 million compared to $64.5 million for the same period in 1998. Pint volume
increased  4.4%  compared  to the same  period  in  1998,  which  was  primarily
attributable  to the Company's  original line of products.  Unit volume of 2 1/2
gallon bulk  container  products  increased  7.6% compared to the same period in
1998.

Packaged sales  (primarily  pints)  represented  approximately  79% of total net
sales in the third quarter of 1999  compared to 76% in 1998.  Net sales of 2 1/2
gallon bulk containers  represented  approximately 12% of total net sales in the
third quarter of 1999 compared to 11% for the same period in 1998.  Net sales of
novelty products  (including single servings)  accounted for approximately 5% of
total net sales in the third  quarter  of 1999,  compared  to 10% in 1998.  This
decrease is due to a decline in sales of single serve containers to the Japanese
market in  comparison  to the prior year.  Net sales from the  Company's  retail
stores  represented  4% of total net sales in the third quarter of 1999 compared
to 3% in 1998.

International  sales  were  $5.4  million  during  the  third  quarter  of 1999,
representing 8.1% of net sales, as compared to $7.0 million in 1998, or 11.0% of
net sales.  The decrease in 1999 was primarily due to a decrease in net sales to
the  Japanese  market  partially  offset by an  increase  in sales in the United
Kingdom .

Cost of Sales and Gross profit

Cost of sales in the third quarter of 1999 decreased approximately $1 million or
2.5% from the same period in 1998 and overall  gross profit as a  percentage  of
net sales was 41.4% in the third  quarter  of 1999 as  compared  to 37.5% to the
same period last year.  The higher  gross  profit as a  percentage  of net sales
resulted from



<PAGE>



decreases in dairy prices as compared to the  extraordinarily  high dairy prices
experienced in 1998.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased 11.6% to $22.3 million in
the  third  quarter  of 1999 from  $20.0  million  for the same  period in 1998.
Selling,  general  and  administrative  expenses  were 33.2% of net sales in the
third quarter of 1999 as compared to 31.0% for the comparable  period last year.
The $2.3 million dollar increase primarily  reflects  increased  advertising and
promotion expenses. In addition the Company is continuing to invest more heavily
in its international  operations,  most notably in the United Kingdom, Japan and
Israel  (where  the  Company  made  the  previously  disclosed  majority  equity
investment),  in order to  capitalize on further  opportunities  to grow its ice
cream  sales  outside the United  States.  Selling,  general and  administrative
expenses  also reflect  increased  salaries,  recruiting  and training  expenses
related to building more infrastructure to manage its business.

Other Income (Expense)

Other  income  (expense)  decreased  in the third  quarter of 1999 to  $(40,000)
compared  to other  income in the  prior  year of  $310,000.  This  decrease  is
primarily related to foreign currency exchange losses. Interest income decreased
$138,000  in the third  quarter of 1999 as  compared  to the same  period in the
prior year.  The decrease in interest  income was due to lower average  invested
balances throughout the period.  Interest expense decreased $42,000 in the third
quarter of 1999 as compared to the same period in the prior year  primarily  due
to principal payments on long term debt made in October 1998 partially offset by
increased  debt  outstanding  related to the  Company's  60%  investment  in its
Israeli licensee.

Income Taxes

Income taxes increased  approximately  $277,000 due to the increase in income in
1999 as compared to 1998. The Company  anticipates an effective rate of 35.0% in
1999  compared  to  36.0% in 1998  based  upon the  expected  geographic  mix of
earnings.

Net Income

Net  income  for the third  quarter of 1999 was $3.5  million  compared  to $2.9
million in 1998. Net income, as a percentage of net sales, was 5.3% in the third
quarter  of 1999  compared  to 4.5% in the third  quarter of 1998.  Diluted  net
income  per  share was $.47 per  common  share  for the  third  quarter  of 1999
compared to a diluted net income per common share of $.39 for the third  quarter
of 1998.

Thirty-Nine Weeks Ended September 25, 1999 and September 26, 1998

Net Sales

Net sales for the thirty-nine  weeks ended September 25, 1999 increased 12.4% to
$185.4  million  compared to $164.9  million  for the same period in 1998.  Pint
volume  increased 8.4% compared to the same period in 1998,  which was primarily
attributable  to the Company's  original line of products.  This volume increase
was combined with a price  increase of 3.3% on pints sold to  distributors  that
went into  effect in July  1998.  Unit  volume of 2 1/2  gallon  bulk  container
products increased 16.7% compared to the same period in 1998.

Packaged sales (primarily pints) represented 82% of total net sales in the first
three quarters of 1999 compared to 80% for the same period in 1998. Net sales of
2 1/2 gallon bulk containers represented approximately 10% of total net sales in
the first three quarters of 1999 compared to 9% for the same



<PAGE>



period in 1998.  Net  sales of  novelty  products  (including  single  servings)
accounted  for  approximately  6% of total net  sales  during  the  first  three
quarters of 1999  compared to 9% for the same period in 1998.  This  decrease is
due to a decline in sales of single serve  containers to the Japanese  market in
comparison  to the  prior  year.  Net sales  from the  Company's  retail  stores
represented  2% of total net sales in the first three  quarters of both 1999 and
1998.

International  sales were $17.1 million  during the first  thirty-nine  weeks of
1999,  representing 9.2% of net sales, as compared to $15.0 million for the same
period in 1998, or 9.1% of net sales.  The increase in 1999 was primarily due to
increased  sales in the United  Kingdom  partially  offset by a decrease  in net
sales to the Japanese market.

Cost of Sales and Gross Profit

Cost of sales in the first  thirty-nine  weeks of 1999  increased  approximately
$6.3  million  from the  same  period  in 1998 and  overall  gross  profit  as a
percentage  of net  sales  was  39.7%  in  1999 as  compared  to  36.0%  for the
comparable  period in 1998. The higher gross profit as a percentage of net sales
primarily  resulted from decreased  dairy  commodity  costs, a 3.3%  distributor
price  increase  effective  in July 1998 and in  connection  with the  Company's
distribution redesign in 1999, better plant utilization due to higher production
volumes and improved efficiencies in the plants.

Selling, General and Administrative Expenses

Selling,  general and  administrative  expenses increased 20.4% to $61.7 million
for the  thirty-nine  weeks of 1999 from $51.2  million  for the same  period in
1998. Selling,  general and administrative expenses as a percentage of net sales
increased from 31.1% in 1998 to 33.3% in 1999. The increase in selling,  general
and  administrative  expenses  primarily  reflects  increased  selling  expenses
related to the Company's  earlier  restructuring of its distribution  system and
increased  advertising  and  promotion  expenses.  In  addition  the  Company is
investing  more  heavily in its  international  operations,  most notably in the
United  Kingdom,  Japan  and  Israel  (where  the  Company  made the  previously
disclosed  majority  equity  investment),  in order  to  capitalize  on  further
opportunities  to grow its ice cream sales outside the United  States.  Selling,
general  and  administrative  expenses  also  reflect  increased  salaries,  and
recruiting and training  expenses  related to building more  infrastructures  to
manage its business.

Other Income (Expense)

     Other income  increased  in the first nine months of 1999 to $414,000  from
$370,000 for the same period in 1998.  Interest income decreased to $1.4 million
for the first  thirty-nine  weeks of 1999  compared to $1.6 million for the same
period in the prior year.  This  decrease in interest  income was due to a lower
average  invested  balance  throughout the period.  Interest  expense  decreased
$149,000 for the first nine months of 1999 as compared to the same period in the
prior  year.  This  decrease  is due to the $5 million  Senior  Notes  Principal
payment made in September 1998 partially  offset by increased  interest  expense
for debt acquired  through the  Company's 60% ownership  interest in its Israeli
licensee.

Income Taxes

Income taxes  increased $1.2 million due to the increase in income.  The Company
anticipates  an effective  rate of 35.0% in 1999  compared to 36.0% in the prior
year.



<PAGE>



Net Income

As a result of the foregoing, net income for the first thirty-nine weeks of 1999
increased  47.1% to $7.9 million for 1999  compared to $5.4 million for the same
period in 1998. Net income was 4.3% of net sales for the first thirty-nine weeks
of 1999  compared  to 3.3% for the same  period in 1998.  Diluted net income per
share  increased  to $1.05 per common share for the first  thirty-nine  weeks of
1999 compared to $0.72 for the same period in 1998.

Liquidity and Capital Resources

As of  September  25,  1999  the  Company  had  $51.4  million  of  cash ,  cash
equivalents  and  short-term  investments,  an  increase of $4.2  million  since
December 26, 1998.  Net cash  provided by operations in the first nine months of
1999  was  approximately  $14.2  million.  Uses of cash  included  increases  in
accounts   receivable  and   inventories  of  $14.2  million  and  $2.3  million
respectively,  repurchase  of company  stock of $5.4  million,  and additions to
property, plant and equipment, primarily for equipment upgrades at the Company's
manufacturing  facilities,  of $5.3 million.  Partially offsetting these uses of
cash was an increase in accounts  payable and accrued expenses of $12.5 million.
In addition the Company  acquired a 60% interest in its Israeli  licensee for $1
million in February,  1999. Cash acquired in the  transaction  was $858,000.  In
June 1999,  the Company  acquired  the assets of one of its  franchisees,  which
included  Las  Vegas,   Nevada   territory  rights  and  two  scoop  shops,  for
approximately $870,000 net of cash acquired.

Since December 26, 1998, trade receivables,  and the sum of accounts payable and
accrued  expenses have increased $13.6 million and $17.0 million,  respectively.
The increase in accounts  receivable is due to increased sales during the summer
months  combined  with  a  contractual  change  in  the  Company's  distribution
agreement with Dreyers Grand Ice Cream effective in January 1999,  which altered
the payment  terms from 14 to 28 days.  The  increase  in  accounts  payable and
accrued expenses reflect the seasonality of the Company's business and increased
sales and marketing  expenses.  Inventories  have increased  $13.6 million since
December  26,  1998.  This  increase  reflects  seasonally  higher raw  material
inventories and increased finished goods inventories.

The  Company  anticipates  capital  expenditures  in the  remainder  of  1999 of
approximately  $4.8  million.   Most  of  these  additional   projected  capital
expenditures  relate to equipment  upgrades and  enhancements  at the  Company's
manufacturing  facilities,  computer related  expenditures,  and corporate space
expansion at its headquarters.

The Company's short and long term debt includes $25 million aggregate  principal
amount of Senior Notes issued in 1993 and 1994. The first  principal  payment of
$5 million was paid in September 1998 and the remaining  principal is payable in
annual installments through 2003.

During the nine months ended September 25, 1999 the Company  repurchased a total
of 267,800 shares of the Company's Class A common stock for  approximately  $5.4
million.  The Company  completed its  previously  announced  repurchase  program
commenced in September 1998,  which authorized the Company to purchase shares of
the Company's Class A Common stock up to an aggregate cost of $5 million for use
for  general  corporate  purposes.  In  September  1999 the  Board of  Directors
approved an  additional $3 million for stock  repurchases  of its Class A common
shares.

The Company has  available two  $10,000,000  unsecured  working  capital line of
credit agreements with two banks. Interest on borrowings under the agreements is
set at the banks' base rate or at LIBOR plus a margin based on a  pre-determined
formula. No amounts were borrowed under these or any bank agreements during



<PAGE>



1999. The working  capital line of credit  agreements  expire December 23, 2001.
Management  believes that internally  generated  funds,  cash currently on hand,
investments  held in marketable  securities and equipment lease financing and/or
borrowings  under the  Company's  two  unsecured  bank  lines of credit  will be
adequate to meet anticipated operating and capital requirements.

Year 2000 Readiness Disclosure

Background of Year 2000 Issues.  The "Year 2000" issue is the result of computer
systems  and  software  programs  using two rather  than four digits to define a
year.  As a result,  computer  systems  that have date  sensitive  software  may
recognize a date using "00" as the year 1900  rather than the year 2000.  Unless
remedied, the Year 2000 issue could result in system failures,  miscalculations,
and the inability to process necessary  transactions or engage in similar normal
business  activities.  In addition to computer  systems and software,  equipment
using embedded chips, such as manufacturing and telephone equipment,  could also
be at risk.

State of Readiness.  The Company has developed,  and is implementing a Year 2000
plan to address Year 2000 issues.  The plan focuses on the following three broad
categories:  (a) information  technology systems;  (b) manufacturing  facilities
including  embedded  technology;  and (c) external  noncompliance  by customers,
distributors, suppliers and other business partners.

As of September 25, 1999, the Company has substantially  completed all phases of
its year 2000 plan for mission critical systems including inventory, assessment,
renovation,  testing and implementation.  Renovated and new systems that are Y2K
compliant are currently being used for the Company's core software  applications
of  finance,  manufacturing,  distribution,  sales and  payroll.  The  upgrades,
testing and  implementation  for  non-critical  systems are 90% complete and are
expected to continue  through  November 1999. The Company's  communications  and
networking  equipment was upgraded and tested during the second quarter of 1999.
We are  monitoring  vendors for Year 2000 software  updates and will continue to
install upgrades or patches as appropriate.

The Company has completed a detailed assessment of its manufacturing  facilities
and embedded  chip  technology.  The testing and  remediation  of equipment  and
software  systems  known to have  possible  Year 2000  issues  is  substantially
complete.  The upgrade of two items  related to the  refrigeration  controls has
been  scheduled  for after the peak summer  production  period to  minimize  the
operational impact.

A critical step in this project is the  coordination of Year 2000 readiness with
third parties.  The Company is  communicating  with its  significant  suppliers,
distributors  and  customers  to  determine  the extent to which the  Company is
vulnerable  if the third  parties fail to resolve  their Year 2000  issues.  The
Company  will  continue  to assess  and work with all of its major  partners  to
understand the associated risks and plan for contingencies.

Risks Related to Year 2000 Issues.  The Company presently believes that the Year
2000 issue will not pose significant  operational problems and that the internal
Year 2000  issues  will be  resolved  in a timely  manner.  However,  the future
compliance  of Year 2000  processing  within the Company is  dependent  upon key
personnel,  vendor software,  vendor  equipment and components.  In the unlikely
event that no further  progress is made on the Company's Year 2000 project,  the
Company may be unable to  manufacture  or ship  product,  invoice  customers  or
collect  payments.  As a result,  Year 2000 issues could have a material adverse
impact on the Company's  operations and its financial results.  In addition,  if
systems operated by third parties  (including  municipalities  or utilities) are
not Year 2000 compliant,  this could also have a material  adverse affect on the
Company.



<PAGE>



Costs to Address Year 2000 Issues.  The Company  does not  separately  track the
internal  costs  incurred for the Year 2000  project,  which are  primarily  the
related payroll costs for its information  systems ("IS") group. There have been
no  incremental  payroll  costs  related  to  the  Year  2000  project,  however
non-critical  IS projects have been deferred due to  concentration  on Year 2000
efforts.  The delay of these projects is not expected to have a material  impact
on the operations of the Company.

The external costs for software; hardware, equipment and services related to the
Year 2000 project are estimated not to exceed $1.0 million for 1999. The Company
will  expense  the  costs of  modifying  existing  systems  and  capitalize  the
replacement cost of software or equipment that is not Year 2000 compliant. There
can be no  guarantee,  however,  that the  systems of other  entities  which the
Company  relies upon will be  converted on a timely basis or that any failure to
convert by another  entity  would not have an  adverse  effect on the  Company's
systems and operations.

Contingency  Plans.  Due to the  general  uncertainty  inherent in the Year 2000
problem,  including  uncertainty regarding the Year 2000 readiness of suppliers,
distributors  and other  manufacturers,  the Company is  developing  contingency
plans. This process includes, among others, developing backup procedures in case
of systems  failures,  identifying  alternative  production plans and developing
alternative plans to engage in business activities with customers,  distributors
and suppliers that are not experiencing Year 2000 problems.

The above forward looking  statements with regard to the timing and overall cost
estimates  of the  Company's  efforts to address the Year 2000 problem are based
upon the  Company's  experience  thus far in this  effort.  Should  the  Company
encounter  unforeseen  difficulties  either  in  the  continuing  review  of its
internal  systems,  the ultimate  remediation,  or the responses of its business
partners,  the actual  results  could vary  significantly  from the estimates in
these forward-looking statements.

Euro Conversion

On January 1, 1999 certain member  countries of the European  union  established
fixed  conversion  rates  between  their  existing  currencies  and the European
Union's  common   currency,   ("the  euro").   The  former   currencies  of  the
participating countries are scheduled to remain legal tender as denominations of
the euro  until  January 1, 2002 when the euro will be adopted as the sole legal
currency.

The Company has  evaluated the  potential  impact on its business  including the
ability of its information systems to handle  euro-denominated  transactions and
the impact on exchange costs and currency exchange rate risks. The conversion to
the euro is not expected to have a material  impact on the Company's  operations
or financial position

Forward-Looking Statements

This  section,  as well as other  portions of this  document,  includes  certain
forward-looking  statements about the Company's business,  new products,  sales,
dairy prices,  other  expenditures  and cost savings,  Year 2000 program  costs,
effective tax rate, operating and capital requirements and refinancing. Any such
statements  are subject to risks that could cause the actual results or needs to
vary materially. These risks are discussed in "Risk Factors" below.

Risk Factors

Dependence on Independent Ice Cream Distributors.  Historically, the Company has
been dependent on maintaining satisfactory relationships with Dreyer's Grand Ice
Cream, Inc.  ("Dreyer's") and the other independent ice cream  distributors that
have acted as the Company's exclusive or master distributor in their



<PAGE>



assigned  territories.  In 1998, Dreyer's distributed  significantly more than a
majority of the sales of Ben & Jerry's products.  While the Company believes its
relationships  with  Dreyer's  and its other  distributors  generally  have been
satisfactory and have been instrumental in the Company's growth, the Company has
at  times  experienced  difficulty  in  maintaining  such  relationships  to its
satisfaction.  In  August  1998 -  January  1999,  the  Company  redesigned  its
distribution network,  entering into a distribution agreement with The Pillsbury
Company ("Pillsbury") and a new agreement with Dreyer's. These arrangements took
effect in September 1999, except for certain territories,  which were effective,
in April - May 1999.  The  Company  believes  the terms of the new  arrangements
will, on balance,  be more favorable to the Company and expects that,  under the
distribution network redesign, no one distributor will account for more than 40%
of the Company's net sales.  However,  there may be temporary market dislocation
in connection  with the  September  1999 shift from Dreyer's to Pillsbury as the
Company's  principal  distributor in certain  markets.  Both the recently formed
Pillsbury/Nestle  ice cream joint venture  (through its  Haagen-Daz  unit),  and
Dreyer's are competitors of the Company.

Since  available  distribution  alternatives  are limited,  and  continues to be
adversely  impacted by consolidation in the industry,  there can be no assurance
that  difficulties  in  maintaining  satisfactory  relationships  with  its  two
principal  distributors  and its  other  distributors,  some of  which  are also
competitors  of the  Company,  will not have a  material  adverse  effect on the
Company's  business.  In addition,  the October 1999 transfer of the  Haagen-Daz
unit to the  recently  formed  Pillsbury/Nestle  ice  cream  joint  venture  has
presented  certain  opportunities/difficulties  for the Company  which are under
review.

Growth in Sales and  Earnings.  In the third  quarter of 1999,  net sales of the
Company increased 4.0% to $67.1 million from $64.5 million for the third quarter
of 1998.  Pint volume for the third quarter of 1999  increased  4.4% compared to
the same  period in 1998.  In the first  nine  months of 1999,  net sales of the
Company increased 12.4% to $185.4 million from $164.9 million for the first nine
months of 1998.  Pint  volume for the first nine months of 1999  increased  8.4%
compared  to  the  same  period  in  1998.  Based  on  information  provided  by
Information  Resources,  Inc., a software  and  marketing  information  services
company ("IRI"),  the Company believes that the super premium ice cream,  frozen
yogurt and sorbet industry category sales increased 8.1% in the third quarter of
1999  compared  to the third  quarter of 1998.  The  Company  believes  that the
industry  category sales noted above  increased 5.6% in the first nine months of
1999  compared to the first nine months of 1998.  Given these  overall  domestic
super premium industry trends, the successful introduction of innovative flavors
on a periodic  basis has become  increasingly  important  to sales growth by the
Company.  Accordingly,  the  future  degree of market  acceptance  of any of the
Company's new products,  which will be accompanied  by  significant  promotional
expenditures,  is likely to have an important  impact on the Company's  1999 and
future financial results.

Competitive  Environment.  The super  premium  frozen  dessert  market is highly
competitive with the distinctions  between the super premium  category,  and the
"adjoining" premium and premium plus categories less marked than in the past. As
noted  above,  the ability to  successfully  introduce  innovative  flavors on a
periodic basis that are accepted by the marketplace is a significant competitive
factor.  In addition,  the  Company's  principal  competitors,  two of which are
distributors for the Company,  are large,  diversified  companies with resources
significantly greater than the Company's. The Company expects strong competition
to continue, including competition for adequate distribution and competition for
the limited  shelf space for the frozen  dessert  category in  supermarkets  and
other retail food outlets.

In September 1999 Dreyer's  launched a line of superpremium ice cream,  Dreamery
(TM),  with  a  significant  marketing  program  including  radio,  outdoor  and
television  advertising as well as heavy price  discounting  to

<PAGE>

gain trial. The Dreamery (TM) product is marketed primarily in pints. Additional
super premium products may be introduced by other ice cream competition.

Increased Cost of Raw Materials.  Management  believes that the general trend of
volatility in dairy  ingredient  commodity costs may continue and it is possible
that at some future date both gross  margins and earnings may not be  adequately
protected by pricing adjustments, cost control programs and productivity gains.

Reliance  on a Limited  Number of Key  Personnel.  The success of the Company is
significantly  dependent  on the  services  of Perry Odak,  the Chief  Executive
Officer,  and a limited number of executive  managers working under Mr. Odak, as
well as certain  continued  services of Jerry  Greenfield the Chairperson of the
Board and  co-founder  of the  Company;  and Ben  Cohen,  Vice  Chairperson  and
co-founder  of the Company.  Loss of the services of any of these  persons could
have a material adverse effect on the Company's business.

The  Company's  Social  Mission.  The  Company's  basic  business  philosophy is
embodied in a three-part "mission  statement," which includes a "social mission"
to "operate the Company in a way that actively  recognizes the central role that
business  plays in the  structure of society by  initiating  innovative  ways to
improve  the  quality  of  life  of  a  broad  community:  local,  national  and
international.  Underlying the mission of Ben & Jerry's is the  determination to
seek new and creative ways of addressing  all three parts,  while holding a deep
respect for  individuals  inside and outside the Company and for the communities
of which they are a part."  The  Company  believes  that  implementation  of its
social mission,  which is being more integrated into the Company's business, has
been beneficial to the Company's overall financial  performance.  However, it is
possible  that at some  future  date the amount of the  Company's  energies  and
resources  devoted  to its  social  mission  could  have some  material  adverse
financial effect.

International.  Total international net sales represented  approximately 8.1% of
total  consolidated net sales in the third quarter of 1999. Total  international
net sales represented approximately 9.2% of total consolidated net sales for the
first nine months of 1999. The Company's principal  competitors have substantial
market shares in various countries outside the United States, principally Europe
and Japan. The Company sells product in Japan,, the United Kingdom,  Ireland and
France,  and through license  arrangments in the Netherlands and Belgium and has
started selling in Peru and Lebanon in 1999 under license arrangements. In 1987,
the Company  granted an exclusive  license to manufacture and sell Ben & Jerry's
products in Israel. In 1999, the Company made an investment of $1 million in its
Israeli licensee,  which gave the Company a 60% ownership interest. In May 1998,
the Company signed a Licensing Agreement with Delicious

Alternative  Desserts,  LTD. to  manufacture,  sell and distribute Ben & Jerry's
products through the wholesale  distribution  channels in Canada. The Company is
investigating the possibility of further international expansion. However, there
can  be no  assurance  that  the  Company  will  be  successful  in  all  of its
international markets or entering (directly or indirectly through licensing), on
a  long-term  profitable  basis,  such  additional  international  markets as it
selects.

Control of the Company.  The Company has two classes of common stock - the Class
A Common  Stock,  entitled to one vote per share,  and the Class B Common  Stock
(authorized in 1987), entitled,  except to the extent otherwise provided by law,
to ten  votes  per  share.  Ben  Cohen,  Jerry  Greenfield  and  Jeffrey  Furman
(collectively   the   "Principal   Stockholders")   hold   shares   representing
approximately  46% of the  aggregate  voting power in elections  for  directors,
permitting  them as a  practical  matter  to elect all  members  of the Board of
Directors and thereby effectively control the business,  policies and management
of the Company.  Because of their significant  holdings of Class B Common Stock,
the  Principal  Stockholders  may continue to exercise this control even if they
sell  substantial  portions  of their Class A Common  Stock.  In  addition,  the
Company

<PAGE>

issued all of the authorized  Class A Preferred Stock to the Foundation in 1985.
All current directors of the Foundation are directors of the Company.  The Class
A Preferred  Stock gives the Foundation a class voting right to act with respect
to certain  Business  Combinations  (as defined in the  Company's  charter)  and
significantly  limits the voting rights that holders of the Class A Common Stock
and Class B Common  Stock,  the  owners of  virtually  all of the  equity in the
Company, would otherwise have with respect to such Business Combinations.

Also, in April, 1998 the Legislature of the State of Vermont amended a provision
of the Vermont  Business  Corporation  Act to provide  that the  directors  of a
Vermont  corporation  may also consider,  in determining  whether an acquisition
offer or other matter is in the best interests of the corporation, the interests
of the corporation's employees,  suppliers, creditors and customers, the economy
of the state in which the  corporation is located and including the  possibility
that the best  interests  of the  corporation  may be  served  by the  continued
independence of the corporation.

Also in August, 1998, following approval by its Board of Directors,  the Company
put in place two Shareholder  Rights Plans, one pertaining to the Class A Common
Stock and one  pertaining to the Class B Common Stock.  These Plans are intended
to protect  stockholders by compelling someone seeking to acquire the Company to
negotiate with the Company's Board of Directors in order to protect stockholders
from unfair  takeover  tactics and to assist in the  maximization of stockholder
value.  These Rights Plans,  which are common for public companies in the United
States, may also be deemed to be "anti-takeover" provisions in that the Board of
Directors  believes that these Plans will make it difficult for a third party to
acquire  control of the Company on terms which are unfair or  unfavorable to the
stockholders.

While  the Board of  Directors  believes  that the Class B Common  Stock and the
Class A  Preferred  Stock are  important  elements  in keeping  Ben & Jerry's an
independent, Vermont-based business focused on its three-part corporate mission,
the Class B Common  Stock and the  Class A  Preferred  Stock may be deemed to be
"anti-takeover" provisions in that the Board of Directors believes the existence
of these  securities will make it difficult for a third party to acquire control
of the  Company  on terms  opposed by the  holders of the Class B Common  Stock,
including  primarily  the  Principal  Stockholders,  or The  Foundation,  or for
incumbent management and the Board of Directors to be removed. In addition,  the
1997  amendments to the Company's  Articles of Association to classify the Board
of Directors and to add certain other related provisions; the April 1998 Vermont
Legislative   Amendment  of  the  Vermont  Business   Corporation  Act  and  the
Shareholder  Rights  Plans  put in place in  August,  1998 may be  deemed  to be
"anti-takeover"  provisions  in that the Board of Directors  believes that these
amendments and  legislation  will make it difficult for a third party to acquire
control  of the  Company on terms  opposed by the  holders of the Class B Common
Stock, including primarily the Principal Stockholders and the Foundation, or for
incumbent management and the Board of Directors to be removed.


Market Risk

The  Company  is  exposed to a variety  of market  risks,  including  changes in
interest  rates  affecting the return on its  investments  and foreign  currency
fluctuations.  The  Company's  exposure  to market risk for a change in interest
rates relates primarily to the Company's investment  portfolio.  The Company has
classified  all of its  short-term  and long-term  investments as "available for
sale"  except for  certificates  of  deposits  which are held to  maturity.  The
majority of these  investments  are municipal  bonds and fixed income  preferred
stock in which the market value approximates its cost at September 25, 1999. The
Company  does not intend to hold such  investments  to  maturity  if there is an
underlying  change in interest  rates or the Company's  cash flow  requirements.
Certificates of deposits do not expose the consolidated  statement of operations
or balance sheets to fluctuations in interest rates.  The Company's  exposure to
market risk for fluctuations in foreign currency relate primarily to the amounts
due from  subsidiaries.  Exchange  gains and losses  related to amounts due from
subsidiaries have not been material for the periods presented.



<PAGE>



                           PART II - OTHER INFORMATION

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

     (a) Exhibit (10.37)  Michael Sands Stock Option Contract

         Exhibit (10.38)  Severance  Agreement dated as of July 30, 1999 between
                          Elizabeth Bankowski and the Company.

         Exhibit (10.39)  Severance  Agreement dated as of July 30, 1999 between
                          Bruce Bowman and the Company.

         Exhibit (10.40)  Severance  Agreement  dated as of  November  15, 1999
                          between Richard Doran and the Company.

         Exhibit (10.41)  Severance  Agreement dated as of July 30, 1999 between
                          Charles Green and the Company.

         Exhibit (10.42)  Severance  Agreement dated as of July 30, 1999 between
                          Frances Rathke and the Company.

         Exhibit (10.43)  Employment  Agreement  effective  as of June 25,  1999
                          between Michael Sands and the Company.

         Exhibit (11)     Statement Re: Computation of Per Share Earnings

         Exhibit (27)     Financial Data Schedule



     (b) No reports on Form 8-K were filed  during the quarter  ended  September
         25, 1999, for which this report is filed.



<PAGE>



SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this Report to be duly signed on its behalf by the
undersigned  thereunto  duly  authorized,  being  also its  principal  financial
officer.

                                        BEN & JERRY'S HOMEMADE, INC.



DATE:  November 9, 1999                By  /s/Frances Rathke
                                           ------------------------------------
                                           Frances Rathke,
                                           Chief Financial Officer and Secretary


<PAGE>




                          BEN & JERRY'S HOMEMADE, INC.
                EXHIBIT 11- COMPUTATION OF NET EARNINGS PER SHARE
                     (In thousands except per share amounts)
<TABLE>
<CAPTION>

                                                           Thirteen weeks ended         Thirty-nine weeks ended
                                                         September 25,   September 26,   September 25,  September 26,
                                                               1999            1998            1999           1998
                                                        ------------     ------------   -------------  -------------
<S>                                                          <C>              <C>           <C>            <C>
Numerator:
      Net income                                             $3,535          $2,892          $7,947         $5,402
                                                        ------------     ------------   -------------  -------------
Denominator:
      Denominator for basic earnings per share-
          weighted-average shares                             7,132           7,181           7,123          7,223

      Dilutive stock options                                    377             265             440            258
                                                        ------------     ------------  -------------  -------------

      Denominator for diluted earnings per share-
          adjusted weighted-average shares and
          assumed conversions                                 7,509           7,446           7,563          7,481
                                                        ============     ============   =============  =============
      Net income per common share
          Basic                                               $0.50           $0.40           $1.12          $0.75
                                                        ============     ============   =============  =============
          Diluted                                             $0.47           $0.39           $1.05          $0.72
                                                        ============     ============   ============  =============
</TABLE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     See accompanying notes.
     $ in thousands except per share data
</LEGEND>
<MULTIPLIER>                                   1000
<CURRENCY>                                     USD

<S>                             <C>
<PERIOD-TYPE>                   3-mos
<FISCAL-YEAR-END>                              Dec-25-1999
<PERIOD-START>                                 Jun-27-1999
<PERIOD-END>                                   Sep-25-1999
<EXCHANGE-RATE>                                1.000
<CASH>                                         27,066
<SECURITIES>                                   0
<RECEIVABLES>                                  24,934
<ALLOWANCES>                                   0
<INVENTORY>                                    15,798
<CURRENT-ASSETS>                               103,379
<PP&E>                                         63,382
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 172,676
<CURRENT-LIABILITIES>                          51,259
<BONDS>                                        0
                          0
                                    1
<COMMON>                                       223
<OTHER-SE>                                     0
<TOTAL-LIABILITY-AND-EQUITY>                   172,676
<SALES>                                        67,129
<TOTAL-REVENUES>                               0
<CGS>                                          39,315
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               40
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             418
<INCOME-PRETAX>                                5,439
<INCOME-TAX>                                   1,904
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   3,535
<EPS-BASIC>                                  .50
<EPS-DILUTED>                                  .47



</TABLE>


                          BEN & JERRY'S HOMEMADE, INC.

                       NON-STATUTORY STOCK OPTION CONTRACT

1.       GRANT OF OPTION

         Ben & Jerry's  Homemade,  Inc., a Vermont  corporation (the "Company"),
has granted, by vote of the Compensation  Committee of the Board of Directors of
the Company (the "Committee"),  to Michael Sands (the "Participant"),  an option
to  purchase  an  aggregate  of  35,000  shares  of Class A Common  Stock of the
Company,  $.033 par value  (the  "Common  Stock"  or the  "Stock")  (hereinafter
referred  to as the  "Option" or the  "Award"),  at a price of $24.25 per share,
purchasable  as set forth in and  subject  to the terms and  conditions  of this
Non-Statutory Stock Option Contract (the "Contract").  The Option is intended to
be a  non-statutory  stock option and is not an ISO. The effective date of grant
of this  Option is the day the  Participant  joins the  payroll  of the  Company
(hereinafter referred to as the "Grant Date").

2.       PURPOSE OF OPTION

         In granting this Option,  the Committee has determined  that the Option
will  advance  the  interests  of the  Company by  enhancing  its ability to (a)
attract  and  retain a  Participant  who is in a  position  to make  significant
contributions  to the  success  of the  Company  and  its  subsidiaries  and (b)
encourage this  Participant to take into account the long-term  interests of the
Company  through  ownership  of shares of the  Company's  Stock.  This Option is
granted to induce the Participant to join the Company as an employee.

3.       EXERCISE OF OPTION

         (a)  EXERCISE SCHEDULE

         Except as  otherwise  provided  in this  Agreement,  this Option may be
exercised  during  the  period  ending  ten (10)  years  after  the  Grant  Date
(hereinafter the "Expiration Date") on a cumulative basis as described below: on
and after one year from the date in July 2000 which is the first  anniversary of
the Grant Date as to 25% of the Option; and thereafter, as to an additional 1/48
of the Option on the last day of each month, commencing with the month of August
2000, so that the Option becomes 100% exercisable on July 31, 2003.

4.       ADMINISTRATION

         This Contract will be administered by the Compensation Committee of the
Board of Directors of the Company (the  "Committee").  The  Committee  will have
authority,  not inconsistent with the express  provisions of the Contract and in
addition to other authority  granted under the Contract,  to (a) grant Awards at

                                       1
<PAGE>

such time or times as it may choose;  (b)  determine  the size of each Option or
other Award,  including the number of shares of Stock subject to the Award;  (c)
determine  the  type or  types  of each  Award;  (d)  determine  the  terms  and
conditions of each Award;  (e) waive  compliance  by a  Participant  (as defined
below) with any  obligations to be performed by the  Participant  under an Award
and waive any term or  condition  of an Award;  (f) amend or cancel an  existing
Award in whole or in part (and if an Award is canceled,  grant  another Award in
its place on such terms as the Committee shall specify but not by way of "option
repricing"  as  defined  in  Section  6), or settle any Award by paying the cash
value of the  Stock  otherwise  issuable,  except  that the  Committee  may not,
without the consent of the holder of an Award, take any action under this clause
with respect to such Award if such action would  adversely  affect the rights of
such holder; (g) prescribe the form or forms of instruments that are required or
deemed  appropriate  under the  Contract,  including  any  written  notices  and
elections required of the Participant,  and change such forms from time to time;
(h) adopt, amend and rescind rules and regulations for the administration of the
Contract; and (i) interpret the Contract and decide any questions and settle all
controversies and disputes that may arise in connection with the Contract.  Such
determinations  and actions of the Committee,  and all other  determinations and
actions of the Committee made or taken under authority  granted by any provision
of the Contract,  will be conclusive and will bind all parties.  Nothing in this
paragraph shall be construed as limiting the power of the Board or the Committee
to make adjustments  under Section 7.3 or Section 8.6. A majority of the members
of the  Committee  shall  constitute  a quorum,  and all  determinations  of the
Committee shall be made by a majority of its members.  Any  determination of the
Committee  under the  Contract  may be made  without  notice or  meeting  of the
Committee by a writing signed by a majority of the Committee members.

5.       SHARES SUBJECT TO THE CONTRACT

         Subject  to the  adjustment  as  provided  in Section  8.6  below,  the
aggregate  number of shares of Stock that may be  delivered  under the  Contract
will be 35,000. If any Award requiring  exercise by the Participant for delivery
of Stock  terminates  without  having been  exercised  in full,  or if any Award
payable in Stock or cash is satisfied  in cash rather than Stock,  the number of
shares of Stock as to which such Award was not  exercised  or for which cash was
substituted will be available for future grants.

         Stock  delivered  under  the  Contract  may be  either  authorized  but
unissued  Stock or previously  issued Stock  acquired by the Company and held in
treasury. No fractional shares of Stock will be delivered under the Contract

6.       THE OPTION

              Exercise  Price,  etc. The  exercise  price of the Option has been
determined  by the  Committee  to be 26.5625,  which is equal to the fair market
value of the stock on June 24,  1999,  the fair market value of the Stock at the
time of grant by the Committee.

                                       2
<PAGE>

         The Committee may not, notwithstanding any other provision of the Plan,
reduce the exercise price of the Option at any time after the time of grant with
or without the consent of the Participant,  thereby prohibiting the cancellation
of higher priced Options and the reissue of lower priced Options, i.e. repricing
options. The Committee may at any time and from time to time accelerate the time
at which all or any part of the Option may be exercised.

         Any  exercise of the Option  must be in  writing,  signed by the proper
person and delivered or mailed to the Company,  accompanied by (1) any documents
required by the Committee and (2) payment in full in accordance  with  paragraph
(e) below for the number of shares for which the Option is exercised.

         Payment for Stock.  Stock  purchased  on exercise of the Option must be
paid for as  follows:  (1) in cash or by check  (acceptable  to the  Company  in
accordance  with guidelines  established for this purpose),  bank draft or money
order payable to the order of the Company, or (2) through the delivery of shares
of Stock  (which  in the case of Shares  acquired  from the  Company,  have been
outstanding  for at least six  months)  having a fair  market  value on the last
business day preceding the date of exercise equal to the purchase  price, or (3)
by delivery  of an  unconditional  and  irrevocable  undertaking  by a broker to
deliver  promptly to the Company  sufficient funds to pay the exercise price, or
(4) if so permitted by the instrument evidencing the Option (or by the Committee
on or after grant of the Option), by delivery of a promissory note of the Option
holder to the Company,  payable on such terms as are specified by the Board,  or
(5) by any combination of the permissible  forms of payment;  provided,  that if
the  Stock  delivered  upon  exercise  of the  Option  is an  original  issue of
authorized  but  unissued  Stock,  at  least  so much of the  exercise  price as
represents  the par value of such Stock must be paid in cash.  In the event that
payment of the Option price is made under (2) above,  the  Committee may provide
that the Option holder be granted an additional  Option  covering the numbers of
shares  surrendered,  at an exercise  price equal to the fair market  value of a
share of Stock on the date of surrender.

         Discretionary  Payments. If the market price of shares of Stock subject
to the  Option  exceeds  the  exercise  price of the  Option  at the time of its
exercise,  the  Committee  may cancel the Option and cause the Company to pay in
cash or in shares of Stock (at a price per share equal to the fair market  value
per share) to the person exercising the Option an amount equal to the difference
between  the fair  market  value of the Stock  which  would have been  purchased
pursuant to the exercise (determined on the date the Option is canceled) and the
aggregate  exercise price which would have been paid. The Committee may exercise
its  discretion  to take such action only if it has  received a written  request
from the person exercising the Option, but such a request will not be binding on
the Committee.

                                       3
<PAGE>

   EVENTS AFFECTING OUTSTANDING AWARDS

         7.1. Death and Total or Permanent Disability

         If a  Participant  dies or is  totally  or  permanently  disabled,  the
following will apply:

              (a) All Options held by the Participant immediately prior to death
or total  or  permanent  disability,  as the case  may be,  to the  extent  then
exercisable,  may be exercised by the Participant's executor or administrator or
the  person  or  persons  to  whom  the  Option  is  transferred  by will or the
applicable  laws of descent  and  distribution,  at any time within the one year
period ending with the first anniversary of the Participant's death, or total or
permanent  disability,  as the case may be (or such shorter or longer  period as
the  Committee  may  determine),  and shall  thereupon  terminate.  In no event,
however,  shall the Option remain exercisable beyond the latest date on which it
could have been exercised  without regard to this Section 7. Except as otherwise
determined by the Committee, all Options held by a Participant immediately prior
to death or total or permanent disability, as the case may be, that are not then
exercisable  shall  terminate  at the  date  of  death  or  total  or  permanent
disability, as the case may be.

         7.2. Termination of Service (Other Than By Death or Disability).

         If a  Participant  who is an Employee  ceases to be an Employee for any
reason other than death or total or permanent disability, as the case may be, or
if there is a  termination  (other than by reason of death or total or permanent
disability,   as  the  case  maybe)  of  the  consulting,   service  or  similar
relationship in respect of which a non-Employee Participant was granted an Award
hereunder (such termination of the employment or other relationship being herein
referred to as a "Status Change"), the following will apply:

              (a) Except as otherwise  determined by the Committee,  all Options
held by the  Participant  that  were not  exercisable  immediately  prior to the
Status Change shall terminate at the time of the Status Change. Any Options that
were  exercisable  immediately  prior to the Status  Change will  continue to be
exercisable for a period of three months (or such longer period as the Committee
may determine), and shall thereupon terminate, unless the Option provides by its
terms for immediate  termination in the event of a Status Change.  If the Status
Change  results  from a discharge  for cause,  the Option will  terminate if the
Committee  so  determines  in  its  discretion   either  before  or  after  such
termination  of  employment.  In no  event,  however,  shall the  Option  remain
exercisable beyond the latest date on which it could have been exercised without
regard to this  Section  7. For  purposes  of this  paragraph,  in the case of a
Participant  who is an  Employee,  a Status  Change  shall not be deemed to have
resulted  by reason of (i) a sick  leave or other  bona  fide  leave of  absence
approved for purposes of the Plan by the  Committee,  so long as the  Employee's
right to reemployment is guaranteed either by statute or by contract,  or (ii) a
transfer  of  employment  between  the  Company  and  a  subsidiary  or  between
subsidiaries,  or to the employment of a corporation  (or a parent or subsidiary
corporation of such corporation)  issuing or assuming an option in a transaction
to which section 424(a) of the Code applies.

                                       4
<PAGE>

         7.3 A    Change in Control Provision

         As used herein, a Change in Control and related  definitions shall have
the meanings as set forth in Section 7.3 C below.

         Immediately prior to the occurrence of a Change in Control,  the Option
shall  automatically   become  fully  exercisable  unless  the  Committee  shall
otherwise expressly provide at the time of grant.

         In addition to the  foregoing  and Section 6, the  Committee may at any
time prior to or after a Change in Control  accelerate the exercisability of the
Option.

         7.3 B    Certain Corporate Transactions.

         (a) In the event of a  consolidation  or merger in which the Company is
not  the  surviving   corporation  or  which  results  in  the   acquisition  of
substantially  all the Company's  outstanding Stock by a single person or entity
or by a group of persons and/or entities  acting in concert,  or in the event of
the complete liquidation of the Company or the sale or transfer of substantially
all of the Company's assets (a "Covered Transaction"), the Option will terminate
as of the  effective  date of the Covered  Transaction,  provided  that at least
twenty (20) days prior to the effective date of any such merger,  consolidation,
liquidation or sale of assets,  but subject to Paragraphs (c) and (d) below, the
Committee shall make the Option exercisable immediately prior to consummation of
such  Covered  Transaction  (to the extent  that the  Option is not  exercisable
immediately  prior to the  consummation of the Covered  Transaction  pursuant to
Section 7.3 A).

         (b) If the Option is subject to performance or other conditions  (other
than  conditions  relating  the mere passage of time and  continued  employment)
which will not have been satisfied at the time of the Covered  Transaction,  the
Committee may, in its sole discretion, remove such conditions. If it does not do
so however,  such Option will  terminate,  because the conditions  have not been
satisfied, as of the date of the Covered Transaction  notwithstanding  Paragraph
(a) above.

         (c) With respect to the outstanding Option held by the participant who,
following the Covered Transaction,  will be employed by a corporation which is a
surviving or acquiring corporation in such transaction or an affiliate of such a
corporation, the Committee may, in lieu of the action of the Committee described
in  Paragraphs  (a)  above  or in  addition  to  any  Option  being  exercisable
immediately prior to consummation of the Covered Transaction pursuant to Section
7.3A above, arrange to have such surviving or acquiring corporation or affiliate
assume the Option or grant to the Participant a replacement Option which, in the
judgment of the Committee, is substantially equivalent to the Option

                                       5
<PAGE>

         7.3 C Change in Control and Related Definitions.

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
conditions  set forth in any one of the  following  paragraphs  shall  have been
satisfied:

         (a)  any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
indirectly,  of  securities  of the  Company  representing  35% or  more  of the
combined voting power of the Company's then outstanding securities; or

         (b)  during  any  period of not more than two  consecutive  years  (not
including  any  period  prior  to  October  26,  1994),  individuals  who at the
beginning of such period constitute the Board and any new director (other than a
director  designated  by a Person who has  entered  into an  agreement  with the
Company to effect a  transaction  described in Clause (a), (c) or (d) of Section
7.3 C) whose  election by the Board or nomination  for election by the Company's
stockholders  was  approved  by a  vote  of at  least  two-thirds  (2/3)  of the
directors then still in office who either were directors at the beginning of the
period or whose  election or nomination for election was previously so approved,
cease for any reason to constitute a majority thereof; or

         (c) the  shareholders of the Company approve a merger or  consolidation
of the Company with any other corporation, other than

              (1) a merger or  consolidation  which  would  result in the voting
     securities of the Company outstanding  immediately prior thereto continuing
     to  represent  (either by remaining  outstanding  or being  converted  into
     voting  securities  of the  surviving  entity) 60% or more of the  combined
     voting  power of the voting  securities  of the  Company or such  surviving
     entity outstanding immediately after such merger or consolidation, or

              (2)  a  merger  or   consolidation   effected   to   implement   a
     recapitalization of the Company (or similar transaction) in which no person
     acquires 35% or more of the combined  voting  power of the  Company's  then
     outstanding securities; or

         (d)  the  shareholders  of  the  Company  approve  a plan  of  complete
liquidation  of the Company or an agreement for the sale or  disposition  by the
Company of all or substantially all the Company's assets.

         Notwithstanding  the  foregoing  provisions  of this  Section  7.3C,  a
"Change in Control"  will not be deemed to have occurred  solely  because of (i)
the  ownership or  acquisition  of  securities  of the Company (or any reporting
requirement  under the Securities  Exchange Act of 1934) relating thereto) by an
employee  benefit plan maintained by the Company for the benefit of employees or
by ownership or  acquisition  (whether  accomplished  by merger,  consolidation,
purchase or otherwise) by any of Ben Cohen, Jerry Greenfield, Jeffrey Furman and
Perry Odak or their  "affiliates" or "associates"  (as such terms are defined in
Rule  12b-2  under the Act) or members  of their  families  (or trusts for their
benefit) or charitable  trusts  established  by any of them and/or other related
management group.

                                       6
<PAGE>

     In the  foregoing  provisions  of this Section 7.3 C, the  following  terms
     shall have the meanings set forth below:

         "Person"  shall  have the  meaning  given in  Section  3 (a) (9) of the
Securities  Exchange Act of 1934,  as modified and used in Sections 13 9d and 14
(d) thereof; however, a Person shall not include

              (1) the Company or any controlled subsidiary of the Company,

     (2) a trustee  or other  fiduciary  holding  securities  under an  employee
     benefit plan of the Company or

              (3) a corporation  or other entity owned,  directly or indirectly,
by the  shareholders  of the Company in  substantially  the same  proportions as
their ownership of stock of the Company.

              "Beneficial  Owner"  shall have the meaning  defined in Rule 13d-3
under the Securities Exchange Act of 1934 as amended from time to time.

8.       GENERAL PROVISIONS

         8.1. Documentation of Awards.

         The Option will be evidenced by such  written  instruments,  if any, as
may be prescribed by the Committee from time to time. Such instruments may be in
the form of agreements to be executed by both the  Participant  and the Company,
or certificates,  letters or similar instruments,  which need not be executed by
the  Participant  but  acceptance of which will evidence  agreement to the terms
thereof.

         8.2. Rights as a Stockholder, Dividend Equivalents.

       Except as  specifically  provided by this Contract,  the receipt of the
Option will not give a Participant rights as a stockholder; the participant will
obtain  such  rights,  subject  to any  limitations  imposed  by the Plan or the
instrument  evidencing the Option,  upon actual receipt of Stock.  However,  the
Committee  may,  on such  conditions  as it deems  appropriate,  provide  that a
Participant  will  receive a benefit in lieu of cash  dividends  that would have
been payable on any or all Stock  subject to the  Participant's  Option had such
Stock been  outstanding.  Without  limitation,  the  Committee  may  provide for
payment  to the  Participant  of amounts  representing  such  dividends,  either
currently or in the future,  or for the  investment of such amounts on behalf of
the Participant.

                                       7
<PAGE>

         8.3. Conditions on Delivery of Stock.

         The  Company  will not be  obligated  to  deliver  any  shares of Stock
pursuant  to this  Contract  or to remove  restriction  from  shares  previously
delivered  under  the  Option  until  all  conditions  of the  Option  have been
satisfied or removed,  (b) until, in the opinion of the Company's  counsel,  all
applicable federal and state laws and regulation have been complied with, (c) if
the  outstanding  Stock is at the time listed on any stock  exchange,  until the
shares to be  delivered  have been  listed  or  authorized  to be listed on such
exchange  upon  official  notice of notice of issuance,  and (d) until all other
legal matters in  connection  with the issuance and delivery of such shares have
been  approved  by the  Company's  counsel.  If the sale of  Stock  has not been
registered  under the  Securities  Act of 1933,  as  amended,  the  Company  may
require,  as a  condition  to  exercise of the Award,  such  representations  or
agreements  as  counsel  for the  Company  may  consider  appropriate  to  avoid
violation  of such Act and may require  that the  certificates  evidencing  such
Stock bear an appropriate legend restricting transfer.

         If the Option is exercised by the Participant's  legal  representative,
the  Company  will be under no  obligation  to deliver  Stock  pursuant  to such
exercise   until  the  Company  is  satisfied  as  to  the   authority  of  such
representative.

         8.4. Tax Withholding.

         The Company will  withhold  from any cash payment made  pursuant to the
Option an amount sufficient to satisfy all federal,  state and local withholding
tax requirements (the "withholding requirements").

         In the case of an Option pursuant to which Stock may be delivered,  the
Committee  will  have  the  right  to  require  that  the  Participant  or other
appropriate  person  remit to the  Company an amount  sufficient  to satisfy the
withholding  requirements,  or  make  other  arrangements  satisfactory  to  the
Committee with regard to such requirements,  prior to the delivery of any Stock.
If and to the extent that such withholding is required, the Committee may permit
the Participant or such other person to elect at such time and in such manner as
the  Committee  provides  to have the  Company  hold back from the  shares to be
delivered,  or to deliver to the  Company,  Stock having a value  calculated  to
satisfy the withholding requirement.

         8.5. Nontransferability of the Option.

         The Option may not be transferred  other than by will or by the laws of
descent and distribution,  and during a Participant's lifetime the Option may be
exercised only by him or her (or in the event of the  Participant's  incapacity,
the person or persons legally appointed to act on the Participant's behalf).

                                       8
<PAGE>

         8.6. Adjustments in the Event of Certain Transactions.

         (a) In the event of a stock  dividend,  stock split or  combination  of
shares,  recapitalization  or other change in the Company's  capitalization,  or
other  distribution  to common  stockholders  other than normal cash  dividends,
after  the  effective  date  of this  Contract,  the  Committee  will  make  any
appropriate  adjustments  to the maximum  number of shares that may be delivered
under this Contract under Section 5 above.

         (b) In any event  referred to in paragraph (a), the Committee will also
make any  appropriate  adjustments  to the number and kind of shares of stock or
securities subject to the Option then outstanding or subsequently  granted,  any
exercise  prices  relating to the Option and any other  provision  of the Option
affected by such change.  The Committee may also make such  adjustments  to take
into account material  changes in law or in accounting  practices or principles,
mergers,  consolidations,   acquisitions,   dispositions  or  similar  corporate
transactions,  or any other event,  if it is determined  by the  Committee  that
adjustments  are  appropriate  to  avoid  distortion  in the  operation  of this
Contract.

         8.7. Employment Rights, Etc.

         Neither the adoption of this  Contract nor the grant of the Option will
confer upon any person any right to  continued  retention  by the Company or any
subsidiary  as an Employee or  otherwise,  or affect in any way the right of the
Company  or   subsidiary  to  terminate  an   employment,   service  or  similar
relationship at any time.  Except as  specifically  provided by the Committee in
any  particular  case,  the loss of existing or  potential  profit in the Option
granted  under this  Contract  will not  constitute an element of damages in the
event of termination of an employment,  service or similar  relationship even if
the  termination  is in  violation  of an  obligation  of  the  Company  to  the
Participant.

         8.8. Fair Market Value

         For purposes of this Contract, fair market value of a share of Stock on
any date will be the average of the bid and asked prices in the over-the-counter
market with respect to such Stock,  as reported by the National  Association  of
Securities Dealers, Inc. Automated Quotation System or such other similar system
then in use;  or,  if on any such  date  such  Stock is not  quoted  by any such
organization,  the average of the closing bid and asked  prices with  respect to
such Stock, as furnished by a professional  market maker making a market in such
Stock selected by the Committee;  or if such prices are not available,  the fair
market  value of such Stock as of such date as  determined  in good faith by the
Committee;  or, where necessary, in order to achieve the intended Federal income
tax result,  the value of a share of Stock as  determined  by the  Committee  in
accordance with the applicable provisions of the Code.

                                       9
<PAGE>

9.       EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT AND
         TERMINATION

         Neither  adoption of this  Contract  nor the grant of the Option to the
Participant will affect the Company's right to grant to such Participant cash or
Stock awards that are not subject to this Contract, to issue to such Participant
Stock as a bonus or  otherwise,  or to adopt other plans or  arrangements  under
which Stock be issued to Employees.

         The  Committee  may at any time or times amend this  Contract  (and the
Committee  may amend any  outstanding  Option) for any purpose  which may at the
time be permitted by law, provided that (except to the extent expressly required
or permitted by this Contract) no such amendment may adversely affect the rights
of any Participant (without the Participant's consent) under the Option.

         This Option shall be governed by and construed in  accordance  with the
laws of the State of Vermont.

                                                  BEN & JERRY'S HOMEMADE, INC.

                                                  By: /s/Frances Rathke
                                                  ---------------------
                                                  Chief Financial Officer

PARTICIPANT'S ACCEPTANCE

         The undersigned  hereby accepts the foregoing  Option and agrees to the
terms and conditions thereof.

                                                  PARTICIPANT:

                                         Signature:/s/Michael A. Sands
                                         -----------------------------

                               SEVERANCE AGREEMENT

     Severance  Agreement dated as of July 30, 1999 between Elizabeth  Bankowski
(the  "Executive") and Ben & Jerry's Homemade,  Inc. (the "Company"),  a Vermont
corporation headquartered at 30 Community Drive, South Burlington, VT 05403.

         WHEREAS, the parties wish to confirm certain severance understandings.

         NOW  THEREFORE,  in  consideration  of these  premises  and the  mutual
promises set forth below and other good and valuable consideration,  the receipt
of which is hereby acknowledged, the parties hereby agree as follows:

     1.   Severance  Payable on Termination by the Company Other Than For Cause,
          Death or Disability

     1.1  In the event of  termination of the Executive by the Company for other
          than Cause, Death or Disability, the Executive will be entitled to:

          (i) Severance at the Executive's  monthly base salary rate immediately
          preceding date of notice of termination,  payable for six months, plus
          (if so  approved  by  the  Compensation  Committee  of  the  Board  of
          Directors of the Company or an officer  delegated by the  Committee) a
          second period of up to an additional  six months in the event that the
          employee has not found other comparable employment,  but with payments
          in this  additional  period  terminating  on the  date  the  Executive
          obtains comparable employment;  provided that, for officers with three
          or more years of employment service at date of termination,  severance
          at the  monthly  base salary rate  immediately  preceding  the date of
          notice of termination, payable for 12 months;

          (ii)Continuation   of  health,  life  and  other  "welfare"  insurance
          benefits on the same terms as available to employees  generally during
          the period of severance  payments.  Other  benefits (such as 401(k) or
          ESPP or ESOP, which are keyed to employee status) do not continue;

          (iii) The severance  payments  required to be made under (i) above are
          not reduced by any other job earnings, i.e. no mitigation;

          (iv)for  officers  with  three or more years of service at the date of
          termination,  payment of the appropriate pro rata percentage (based on
          the date of termination in the year) of the next annual cash bonus (if
          approved by the Compensation Committee in January/February of the year
          following the year of  termination)  provided that, in addition (if so
          approved and if the Company's  bottom line  financial  results for the
          year in which  termination  occurs  are not lower  than the  financial
          results  for  the  preceding  year),  the  pro  rata  percentage,   as
          determined  above,  shall be figured  on the  "base" of a full  year's
          bonus (which shall in no event be less than the full year's bonus paid
          for the prior year) and, for other officers with less than three years
          of service at date of termination, payment of the appropriate pro rata
          percentage  of an  amount  equal to the next  annual  cash  bonus  (if
          approved by the Compensation Committee in January/February of the year
          following the year of termination).
<PAGE>

          (v) $15,000 of outplacement services.

     1.2  Cause.  "Cause",  for  the  purposes  of  Section  1,  is  defined  as
          conviction  of any  crime,  whether  or  not  involving  the  Company,
          constituting  a felony;  gross neglect or misconduct in the conduct of
          the  Executive's  duties;  willful or  repeated  failure or refusal to
          perform such duties may be delegated to the Executive by the CEO.

     1.3  Options.  Unless  provisions  in  some  other  agreement  between  the
          Executive and the Company or provisions in the option plan under which
          options held by the Executive at the date of termination  were granted
          are more favorable to the Executive,  (i) for Executives with three or
          more years of service at date of  termination,  unvested  options that
          would  have  vested  in the  first  six  month  period  after  date of
          termination  shall  accelerate and become vested,  and then all vested
          options may continue to be  exercised  for six months  thereafter  and
          (ii)  for all  other  Executives  all  vested  options  at the date of
          termination may continue to be exercised for six months thereafter. In
          each  case  all  unvested  options  remaining   unvested  at  date  of
          termination shall terminate.

     1.4  Confidential Information

          a. The Executive  agrees to comply with the policies and procedures of
          the  Company  and  its   Subsidiaries   for  protecting   Confidential
          Information and shall never disclose to any Person (except as required
          by  applicable   law)  or  use  for  his  own  benefit  or  gain,  any
          Confidential  Information  obtained by the  Executive  incident to his
          employment  or  other  association  with  the  Company  or  any of its
          Subsidiaries.  The Executive  understands that this restriction  shall
          continue to apply after his employment  terminates,  regardless of the
          reason for such termination.

          b. All  documents,  records,  tapes and other  media of every kind and
          description  relating to the business,  present or  otherwise,  of the
          Company  or its  subsidiaries  and any  copies,  in  whole or in part,
          thereof (the  "Documents")  whether or not prepared by the  Executive,
          shall  be the sole  and  exclusive  property  of the  Company  and its
          subsidiaries.  The Executive  shall  safeguard all Documents and shall
          surrender to the Company at the time his  employment  terminates or at
          such earlier time or times as the CEO or his designee may specify, all
          Documents then in the Executive's possession or control.
<PAGE>

     1.5  Covenant Not To Compete

          Restricted Activities.  The Executive agrees that some restrictions on
          his  activities  during  and after his  employment  are  necessary  to
          protect the goodwill,  Confidential  Information and other  legitimate
          interests  of the  Company and its  Subsidiaries,  and that the agreed
          restrictions  set forth below will not deprive  the  Executive  of the
          ability to earn a livelihood:

          a. While the  Executive  is  employed by the  Company  and,  after his
          employment  terminates,  for the  greater  of one  year or the  period
          during  which  severance  payments  of base amount are being made (the
          "Non-Competition  Period"),  the  Executive  shall  not,  directly  or
          indirectly,  whether as owner, partner, investor,  consultant,  agent,
          employee,  co-venturer or otherwise,  compete with the business of the
          Company or any of its Subsidiaries within the United States, or within
          any  foreign  country  in which the  Products  are sold at the date of
          termination of employment,  or undertake any planning for any business
          competitive with the Company or any of its Subsidiaries. Specifically,
          but without limiting the foregoing, the Executive agrees not to engage
          in  any  manner  in  any  activity  that  is  directly  or  indirectly
          competitive   with  the   business  of  the  Company  or  any  of  its
          Subsidiaries  as conducted or which has been proposed by management to
          the Board within six months prior to  termination  of the  Executive's
          employment.  Restricted  activity  also  includes  without  limitation
          accepting  employment or a consulting position with any Person who is,
          or at any time within twelve (12) months prior to  termination  of the
          Executive's  employment  has been, a distributor of the Company or any
          of its  Subsidiaries.  For the  purposes  of  this  Section  1.5,  the
          business  of  the  Company  and  its   Subsidiaries   shall  mean  the
          manufacture  or sale of the  Products.  "Products"  mean all  products
          planned, researched,  developed, tested, manufactured, sold, licensed,
          leased or otherwise  distributed or put into use by the Company or any
          of its  Subsidiaries,  together  with all  services  provided to third
          parties or planned by the Company or any of its  Subsidiaries,  during
          the  Executive's  employment;  as used herein,  "planned"  refers to a
          Product or service  which the Company has decided to introduce  within
          six months from the date as of which such term is applied.

          b. The Executive further agrees that during the Non-Competition Period
          or in connection with the Executive's  termination of employment,  the
          Executive will not hire or attempt to hire any employee of the Company
          or any of its  Subsidiaries,  assist  in such  hiring  by any  Person,
          encourage any such employee to terminate his or her relationship  with
          the Company or any of its  Subsidiaries,  or solicit or encourage  any
          customer  or  vendor  of the  Company  or any of its  Subsidiaries  to
          terminate its  relationship  with them, or, in the case of a customer,
          to  conduct  with any  Person  any  business  or  activity  which such
          customer  conducts  or could  conduct  with the  Company or any of its
          Subsidiaries.

          c. The  provisions of this Section 1.5 shall not be deemed to preclude
          the Executive from employment or engagement during the Non-Competition
          Period following termination of employment hereunder by a corporation,
          some of the activities of which are  competitive  with the business of
          the Company,  if the  Executive's  activities  do not relate,  to such
          competitive business,  and nothing contained in this Section 1.5 shall
          be deemed to prohibit the Executive, during the Non-Competition Period
<PAGE>

          following  termination  of  employment  hereunder,  from  acquiring or
          holding,  solely as an investment,  publicly traded  securities of any
          competitor  corporation  so  long as such  securities  do not,  in the
          aggregate,  constitute  one-half  of  1%  of  the  outstanding  voting
          securities of such corporation.

          d. Without  limiting the foregoing,  it is understood that the Company
          shall not be obligated  to continue to make the payments  specified in
          this  Agreement in the event of a material  breach by the Executive of
          the provisions of Sections 1.4 or 1.5 of this Agreement,  which breach
          continues  without  having  been cured  within 30 days  after  written
          notice to the Executive specifying the breach in reasonable detail.

     1.6  Enforcement of Covenants.

          The Executive  acknowledges  that he has carefully read and considered
          all  the  terms  and  conditions  of  this  Agreement,  including  the
          restraints  imposed  upon him pursuant to Sections 1.4 and 1.5 hereof.
          The  Executive  agrees  that said  restraints  are  necessary  for the
          reasonable and proper  protection of the Company and its  Subsidiaries
          and that each and every one of the restraints is reasonable in respect
          to subject matter,  length of time and geographic  area. The Executive
          further  acknowledges  that,  were he to breach  any of the  covenants
          contained  in Sections  1.4 and 1.5 hereof,  the damage to the Company
          would be irreparable. The Executive therefore agrees that the Company,
          in addition to any other  remedies  available to it, shall be entitled
          to seek preliminary and permanent injunctive relief against any breach
          or  threatened  breach  by the  Executive  of any of  said  covenants,
          without  having to post bond.  The parties  further agree that, in the
          event  that  any  provision  of  Section  1.4 or 1.5  hereof  shall be
          determined by any court of competent  jurisdiction to be unenforceable
          by  reason of its being  extended  over too great a time,  too large a
          geographic  area or too great a range of  activities,  such  provision
          shall be  deemed  to be  modified  to permit  its  enforcement  to the
          maximum extent permitted by law.

     1.7  This  Section 1 shall not be  applicable  while the  Executive  has an
          Employment  Agreement providing for severance that would be applicable
          to a termination  other than for cause on the applicable  date of such
          termination.

     2.   Severance Payable After a Change in Control

     2.1  In the event of a  termination  by the  Company  other than for Cause,
          Death or  Disability  within  the first  two  years  after a Change in
          Control (as defined) or termination by the Executive  within the first
          two years  after a Change in Control  for Good  Reason  (as  defined),
          severance  shall be payable or  provided to the  Executive  as follows
          (and  subject  to the  provisions  of the  additional  subsections  of
          Section 2):

          (i) A  single  lump sum  equal to the sum of (a) one and a half  times
          (i.e.  18  months)  annual  base  salary for the  Executive  in effect
          immediately  prior to the date of the Change in Control or immediately
          prior to the date of  termination  (whichever  is greater)  and (b) an
          amount equal to one and a half times the last year's annual cash bonus
          paid to the Executive.
<PAGE>

          (ii) Health,  life and other welfare  benefits  shall continue for one
          year on the same terms available to employees generally.

          (iii)  The  Company's  contribution  to  the  401(k)  account  of  the
          Executive  shall  continue  for one year at the same  rate  (but in no
          event lower than the rate in effect prior to the Change in Control) as
          applicable  to employees  generally  or, if such  continuation  is not
          permitted  by the  Company's  401(k)  plan,  then  the  amount  of the
          Company's  contribution  shall  be made by a lump sum  payment  and/or
          distribution  of Company  stock made to the Executive at the time said
          payment/distribution is made to employees generally.

     2.2  "Cause" shall have the meaning set forth in Section 1.2 above.

     2.3  "Change in Control" shall be defined as follows:

          A  "Change  in  Control"  shall  be  deemed  to have  occurred  if the
          conditions set forth in any one of the following paragraphs shall have
          been satisfied:

          (a) any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
          indirectly,  of securities of the Company  representing 35% or more of
          the  combined   voting  power  of  the  Company's   then   outstanding
          securities; or

          (b)  during  any  period of not more than two  consecutive  years (not
          including  any period prior to October 26, 1994),  individuals  who at
          the beginning of such period constitute the Board and any new director
          (other than a director  designated by a Person who has entered into an
          agreement with the Company to effect a transaction described in Clause
          (a), (c) or (d) of this  Section  2.3) whose  election by the Board or
          nomination for election by the Company's  stockholders was approved by
          a vote of at least  two-thirds  (2/3) of the  directors  then still in
          office who either were  directors  at the  beginning  of the period or
          whose  election or nomination for election was previously so approved,
          cease for any reason to constitute a majority thereof; or

          (c) the  shareholders of the Company approve a merger or consolidation
          of the Company with any other corporation, other than

               (1) a merger or  consolidation  which would  result in the voting
               securities of the Company  outstanding  immediately prior thereto
               continuing to represent (either by remaining outstanding or being
               converted into voting  securities of the surviving entity) 60% or
               more of the combined voting power of the voting securities of the
               Company or such surviving entity  outstanding  immediately  after
               such merger or consolidation, or
<PAGE>

               (2)  a  merger  or   consolidation   effected   to   implement  a
               recapitalization of the Company (or similar transaction) in which
               no person  acquires 35% or more of the  combined  voting power of
               the Company's then outstanding securities; or

          (d)  the  shareholders  of the  Company  approve  a plan  of  complete
          liquidation of the Company or an agreement for the sale or disposition
          by the Company of all or substantially all the Company's assets.

     Notwithstanding the foregoing  provisions of this Section 2.3, a "Change in
Control" will not be deemed to have occurred solely because of (i) the ownership
or acquisition of securities of the Company (or any reporting  requirement under
the  Securities  Exchange Act of 1934) relating  thereto by an employee  benefit
plan  maintained  by the Company for the benefit of employees or by ownership of
securities of the Company that were beneficially owned as of December 31,1998 by
any of Ben Cohen,  Jerry  Greenfield,  Jeffrey Furman and Perry Odak;  provided,
however,  that a "Change of Control"  under  Section 2.3 shall be deemed to have
occurred  in the event any of Ben Cohen,  Jerry  Greenfield  or  Jeffrey  Furman
becomes the Beneficial Owner,  directly or indirectly,  of Common Stock or other
voting securities of the Company  representing an amount of beneficial ownership
which is (i) greater than 35% of the combined voting power of the Company's then
outstanding  voting  securities  (the threshold  under Section  2.3(a)) and (ii)
greater than the amount beneficially owned by any such Person as of December 31,
1998, by at least 22% of the number of outstanding shares of Common Stock of the
Company as of December 31, 1998 (adjusted for stock splits and the like).

     In addition,  a Change in Control  shall not be deemed to have occurred for
purposes of this Section 2.3 if the Executive is the person obtaining control or
a member of any group obtaining control in the defined Change of Control. [

     In the foregoing provisions of this definition of "Change in Control",  the
following terms shall have the meanings set forth below:

     "Person" in Section  2.3 shall have the meaning  given in Section 3 (a) (9)
of the  Securities  Exchange Act of 1934, as modified and used in Sections 13 9d
and 14 (d) thereof; however, a Person shall not include

          (1) the Company or any controlled subsidiary of the Company,

          (2) a trustee or other fiduciary holding  securities under an employee
          benefit plan of the Company or
<PAGE>

          (3) a corporation or other entity owned,  directly or  indirectly,  by
          the shareholders of the Company in substantially  the same proportions
          as their ownership of stock of the Company.

          "Beneficial  Owner" in Section 2.3 shall have the  meaning  defined in
          Rule 13d-3 under the  Securities  Exchange Act of 1934 as amended from
          time to time.

     2.4  "Good Reason" shall be defined as follows:

          (i) Failure of the Company to continue  the  Executive in the position
          the  Executive  had  twelve  months  prior to the date of a Change  in
          Control or any portion of greater  responsibility  the  Executive  may
          have held immediately prior to the Change in Control;

          (ii)   Diminution   in  the   nature  or  scope  of  the   Executive's
          responsibilities, duties or authority; or

          (iii)  Failure  of the  Company  to  provide  the  Executive  the base
          amounts,  bonus  and  benefits  in  accordance  with the  terms of any
          employment  agreement  in effect  immediately  prior to the  Change in
          Control  between the Executive and the Company or, if there is no such
          employment  agreement,  the levels of base salary,  bonus or aggregate
          benefits taken together that were in effect  immediately  prior to the
          Change in Control.

     2.5  Options.

          Unless provisions in some other agreement  (including an option grant)
          between the Executive and the Company or applicable  provisions in the
          option plan under which options held by the Executive were granted are
          more  favorable  to the  Executive,  and except as may be  provided on
          terms more favorable to the Executive in Section 1 of this  Agreement,
          with respect to a termination  of the Executive  Other Than For Cause,
          all unvested options held by the Executive shall accelerate and become
          vested  immediately  prior to the Change in Control and shall continue
          to be exercisable for six months.
<PAGE>

     2.6  Excise Tax Limitation.

          Notwithstanding  Section 2.1 of this Agreement,  in the event that any
          Payment (as hereinafter  defined) would be subject in whole or in part
          to the  excise  tax  (the  "Excise  Tax")  under  Section  4999 of the
          Internal  Revenue  Code  (the  "Code"),  then the  severance  payments
          payable  under Section 2.1 of this  Agreement  shall be reduced to the
          extent,  but only to the extent,  necessary  so that no portion of any
          Payment is subject  to the  Excise  Tax (the  "Severance  Reduction").
          However, no Severance Reduction shall be made unless the net amount of
          the Total  Payments  (as  hereinafter  defined)  after such  Severance
          Reduction and after deduction of the net amount of federal,  state and
          local  income taxes on such reduced  Total  Payments  would be greater
          than the net  amount  of the  Total  Payments  without  the  Severance
          Reduction but after  deduction of the Excise Tax and the net amount of
          federal,  state  and  local  income  taxes  on  such  unreduced  Total
          Payments.  The determination as to whether a Severance Reduction is to
          be made and, if so, the amount of any such reduction  shall be made by
          the firm of certified  public  accountants that had been acting as the
          Company's  auditors  prior to the  Change in  Control or by such other
          firm of certified  public  accountants,  benefits  consulting  firm or
          legal counsel as the Board may  designate  for such purpose,  with the
          approval of the Executive, prior to the Change in Control.

          The  Company   shall   provide  the   Executive   with  the  auditor's
          calculations  of the amounts  referred to in this Section 2.6 and such
          supporting  materials as are reasonably necessary for the Executive to
          evaluate the Company's calculation.

          For  purposes  of this  Section  2.6,  the term  "Payment"  means  any
          "payment  in the  nature  of  compensation"  (as that  term is used in
          Section  280G of the Code") to or for the  benefit  of the  Executive,
          whether or not paid pursuant to this Agreement,  that is contingent or
          under Section 280G of the Code would be presumed to be contingent on a
          Change in Control;  and the term "Total  Payments" means the aggregate
          of all Payments.

     2.7  Additional Provisions.

          The provisions of Section 1.4 shall continue to be applicable  after a
          termination  of employment  under  Subsection  2.1. The  provisions of
          Section 1.5 shall remain applicable.

     3.   Other Provisions

     3.1  Assignment.

          Neither the Company nor the Executive may make any  assignment of this
          Agreement or any interest  herein,  by operation of law or  otherwise,
          without the prior  written  consent of the other;  provided,  however,
          that  in  the  event  that  the  Company  shall  hereafter   effect  a
          reorganization,  consolidate  with, or merge into, any other Person or
          transfer all or  substantially  all of its properties or assets to any
          other  Person,  the Company shall require such Person or the resulting
          entity to assume  expressly and agree to perform this Agreement in the
          same manner and to the same extent that the Company  would be required
          to perform and provided  that nothing in this Section  shall limit the
          provisions of Section 2.

     3.2  Severability.

          If any portion or provision of this  Agreement  shall to any extent be
          declared   illegal   or   unenforceable   by  a  court  of   competent
          jurisdiction, then the remainder of this Agreement, or the application
          of such portion or provision in  circumstances  other than those as to
          which it is so  declared  illegal  or  unenforceable,  shall be not be
          affected  thereby,  and each portion and  provision of this  Agreement
          shall be valid and enforceable to the fullest extent permitted by law.
<PAGE>

     3.3  Waiver

          No waiver of any  provision  hereof shall be effective  unless made in
          writing and signed by the waiving  party.  The failure of either party
          to  require  the  performance  of  any  term  or  obligation  of  this
          Agreement,  or the  waiver  by  either  party  of any  breach  of this
          Agreement,  shall not prevent any subsequent  enforcement of such term
          or obligation or be deemed a waiver of any subsequent breach.

     3.4  Notices.

          Any  and all  notices,  requests,  demands  and  other  communications
          provided  for by this  Agreement  shall  be in  writing  and  shall be
          effective  when  delivered in person or deposited in the United States
          mail, postage prepaid,  registered or certified,  and addressed to the
          Executive  at his last known  address on the books of the Company and,
          in the  case of the  Company,  at its  principal  place  of  business,
          attention  Chief  Executive  Officer,  with a copy  to  Ropes  & Gray,
          Attention Howard K. Fuguet,  Esq., One International Place, Boston, MA
          02110.

     3.5  Entire Agreement.

          This Agreement  constitutes the entire  agreement  between the parties
          with respect to severance upon a termination by the Company other than
          for cause and with  respect to  severance  upon a  termination  by the
          Company other than for cause or by the Executive for Good Reason after
          a Change in  Control  and with  respect  to  Options  upon a Change in
          Control and supersedes all prior and  contemporaneous  communications,
          representations  and  understandings,  written or oral,  with  respect
          thereto, except (i) as otherwise expressly provided herein and (ii) as
          otherwise provided in any other written agreement or benefit plan that
          is more  favorable  to the  Executive  with  respect to  severance  or
          options.

     3.6  Amendment.

          This Agreement may be amended or modified only by a written instrument
          signed  by  the  Executive  and by a duly  authorized  officer  of the
          Company.

     3.7  Governing Law, Arbitration and Consent to Jurisdiction.

          This is a Vermont  contract and shall be construed and enforced  under
          and be governed  in all  respects by the laws of the State of Vermont,
          without  regard to the Vermont  internal  conflict of laws  principles
          thereof.  The parties  each agree to promptly  and  mutually  select a
          mediator and promptly mediate in good faith any controversy,  claim or
          dispute  arising  between the parties hereto arising out of or related
          to this Agreement and its  performance or any breach or claimed breach
          thereof. In the event that mediation does not resolve any such matter,
          then such matter other than any matter in which  injunctive  relief or
          other  equitable  relief  is  sought  shall be  definitively  resolved
          through  binding  arbitration  conducted  in the  City of  Burlington,
          Vermont,  by a panel of three (3)  arbitrators in accordance  with the
<PAGE>

          then current Commercial  Arbitration Rules of the American Arbitration
          Association;  provided,  however, that notwithstanding anything to the
          contrary in such Commercial  Arbitration  Rules,  the parties shall be
          entitled in the course of any arbitration  conducted  pursuant to this
          Section  to seek and  obtain  discovery  from one  another to the same
          extent  and by  means of the same  mechanisms  authorized  by Rules 27
          through  37 of the  Federal  Rules of Civil  Procedure.  The power and
          office of the  arbitrators  shall  arise  wholly and solely  from this
          Agreement  and the then current  Commercial  Arbitration  Rules of the
          American Arbitration Association. The award of the panel or a majority
          of them so rendered shall be final and binding,  and judgment upon the
          award rendered by the  arbitrators  may be entered in any court having
          jurisdiction thereto.

          To the extent a dispute is not to be arbitrated in accordance with the
          foregoing,  each of the  Company  and the  Executive  (i)  irrevocably
          submits to the  jurisdiction  of the United States  District  Court of
          Vermont and to the jurisdiction of the state courts of Vermont for the
          purpose of any suit or other  proceeding  arising out of or based upon
          the  Agreement or the subject  matter  hereof and agrees that any such
          proceeding shall be brought or maintained only in such court, and (ii)
          waives, to the extent not prohibited by applicable law, and agrees not
          to assert in any such proceedings, any claim that it is not subject to
          the  jurisdiction of the above-named  courts,  that he or it is immune
          from  extraterritorial  injunctive relief or other injunctive  relief,
          that any such proceeding brought or maintained in a court provided for
          above may not be properly brought or maintained in such court,  should
          be transferred to some other court or should be stayed or dismissed by
          reason of the pendency of some other  proceeding  in some other court,
          or  that  this  Agreement  or the  subject  matter  hereof  may not be
          enforced in or by such court.

     3.8  Protection of Reputation.

          During  the  period  of  employment  and  during  any  period in which
          severance  payments  or  benefits  are  paid or  provided  under  this
          Agreement,  the Executive  agrees that he will take no action which is
          intended to, or would  reasonably  be expected to, harm the Company or
          its  reputation  or which  would  reasonably  be  expected  to lead to
          unwanted or unfavorable  publicity to the Company (it being understood
          that competition which does not breach Section 1.5 shall not be deemed
          to be a breach of this Section).

     3.9  Survival.

          Cessation or termination of  Executive's  employment  with the Company
          shall not result in  termination  of this  Agreement.  The  respective
          obligations  of Executive and the rights and benefits  afforded to the
          Company as provided in this Agreement after  termination of employment
          shall  survive  cessation or  termination  of  Executive's  employment
          hereunder.

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly authorized officer and by the Executive as of the date first above written.

                                                    BEN & JERRY'S HOMEMADE, INC.

     /s/Elizabeth Bankowski                    By:/s/Perry D. Odak
     ----------------------                       -------------------
        Executive                                    Chief Executive Officer


                               SEVERANCE AGREEMENT

     Severance  Agreement  dated as of July 30, 1999  between  Bruce Bowman (the
"Executive")  and Ben &  Jerry's  Homemade,  Inc.  (the  "Company"),  a  Vermont
corporation headquartered at 30 Community Drive, South Burlington, VT 05403.


         WHEREAS, the parties wish to confirm certain severance understandings.

         NOW  THEREFORE,  in  consideration  of these  premises  and the  mutual
promises set forth below and other good and valuable consideration,  the receipt
of which is hereby acknowledged, the parties hereby agree as follows:

     1.   Severance  Payable on Termination by the Company Other Than For Cause,
          Death or Disability

     1.1  In the event of  termination of the Executive by the Company for other
          than Cause, Death or Disability, the Executive will be entitled to:

          (i) Severance at the Executive's  monthly base salary rate immediately
          preceding date of notice of termination,  payable for six months, plus
          (if so  approved  by  the  Compensation  Committee  of  the  Board  of
          Directors of the Company or an officer  delegated by the  Committee) a
          second period of up to an additional  six months in the event that the
          employee has not found other comparable employment,  but with payments
          in this  additional  period  terminating  on the  date  the  Executive
          obtains comparable employment;  provided that, for officers with three
          or more years of employment service at date of termination,  severance
          at the  monthly  base salary rate  immediately  preceding  the date of
          notice of termination, payable for 12 months;

          (ii)Continuation   of  health,  life  and  other  "welfare"  insurance
          benefits on the same terms as available to employees  generally during
          the period of severance  payments.  Other  benefits (such as 401(k) or
          ESPP or ESOP, which are keyed to employee status) do not continue;

          (iii) The severance  payments  required to be made under (i) above are
          not reduced by any other job earnings, i.e. no mitigation;

          (iv)for  officers  with  three or more years of service at the date of
          termination,  payment of the appropriate pro rata percentage (based on
          the date of termination in the year) of the next annual cash bonus (if
          approved by the Compensation Committee in January/February of the year
          following the year of  termination)  provided that, in addition (if so
          approved and if the Company's  bottom line  financial  results for the
          year in which  termination  occurs  are not lower  than the  financial
          results  for  the  preceding  year),  the  pro  rata  percentage,   as
          determined  above,  shall be figured  on the  "base" of a full  year's
          bonus (which shall in no event be less than the full year's bonus paid
          for the prior year) and, for other officers with less than three years
          of service at date of termination, payment of the appropriate pro rata
          percentage  of an  amount  equal to the next  annual  cash  bonus  (if
          approved by the Compensation Committee in January/February of the year
          following the year of termination).
<PAGE>

          (v) $15,000 of outplacement services.

     1.2  Cause.  "Cause",  for  the  purposes  of  Section  1,  is  defined  as
          conviction  of any  crime,  whether  or  not  involving  the  Company,
          constituting  a felony;  gross neglect or misconduct in the conduct of
          the  Executive's  duties;  willful or  repeated  failure or refusal to
          perform such duties may be delegated to the Executive by the CEO.

     1.3  Options.  Unless  provisions  in  some  other  agreement  between  the
          Executive and the Company or provisions in the option plan under which
          options held by the Executive at the date of termination  were granted
          are more favorable to the Executive,  (i) for Executives with three or
          more years of service at date of  termination,  unvested  options that
          would  have  vested  in the  first  six  month  period  after  date of
          termination  shall  accelerate and become vested,  and then all vested
          options may continue to be  exercised  for six months  thereafter  and
          (ii)  for all  other  Executives  all  vested  options  at the date of
          termination may continue to be exercised for six months thereafter. In
          each  case  all  unvested  options  remaining   unvested  at  date  of
          termination shall terminate.

     1.4  Confidential Information

          a. The Executive  agrees to comply with the policies and procedures of
          the  Company  and  its   Subsidiaries   for  protecting   Confidential
          Information and shall never disclose to any Person (except as required
          by  applicable   law)  or  use  for  his  own  benefit  or  gain,  any
          Confidential  Information  obtained by the  Executive  incident to his
          employment  or  other  association  with  the  Company  or  any of its
          Subsidiaries.  The Executive  understands that this restriction  shall
          continue to apply after his employment  terminates,  regardless of the
          reason for such termination.

          b. All  documents,  records,  tapes and other  media of every kind and
          description  relating to the business,  present or  otherwise,  of the
          Company  or its  subsidiaries  and any  copies,  in  whole or in part,
          thereof (the  "Documents")  whether or not prepared by the  Executive,
          shall  be the sole  and  exclusive  property  of the  Company  and its
          subsidiaries.  The Executive  shall  safeguard all Documents and shall
          surrender to the Company at the time his  employment  terminates or at
          such earlier time or times as the CEO or his designee may specify, all
          Documents then in the Executive's possession or control.
<PAGE>

     1.5  Covenant Not To Compete

          Restricted Activities.  The Executive agrees that some restrictions on
          his  activities  during  and after his  employment  are  necessary  to
          protect the goodwill,  Confidential  Information and other  legitimate
          interests  of the  Company and its  Subsidiaries,  and that the agreed
          restrictions  set forth below will not deprive  the  Executive  of the
          ability to earn a livelihood:

          a. While the  Executive  is  employed by the  Company  and,  after his
          employment  terminates,  for the  greater  of one  year or the  period
          during  which  severance  payments  of base amount are being made (the
          "Non-Competition  Period"),  the  Executive  shall  not,  directly  or
          indirectly,  whether as owner, partner, investor,  consultant,  agent,
          employee,  co-venturer or otherwise,  compete with the business of the
          Company or any of its Subsidiaries within the United States, or within
          any  foreign  country  in which the  Products  are sold at the date of
          termination of employment,  or undertake any planning for any business
          competitive with the Company or any of its Subsidiaries. Specifically,
          but without limiting the foregoing, the Executive agrees not to engage
          in  any  manner  in  any  activity  that  is  directly  or  indirectly
          competitive   with  the   business  of  the  Company  or  any  of  its
          Subsidiaries  as conducted or which has been proposed by management to
          the Board within six months prior to  termination  of the  Executive's
          employment.  Restricted  activity  also  includes  without  limitation
          accepting  employment or a consulting position with any Person who is,
          or at any time within twelve (12) months prior to  termination  of the
          Executive's  employment  has been, a distributor of the Company or any
          of its  Subsidiaries.  For the  purposes  of  this  Section  1.5,  the
          business  of  the  Company  and  its   Subsidiaries   shall  mean  the
          manufacture  or sale of the  Products.  "Products"  mean all  products
          planned, researched,  developed, tested, manufactured, sold, licensed,
          leased or otherwise  distributed or put into use by the Company or any
          of its  Subsidiaries,  together  with all  services  provided to third
          parties or planned by the Company or any of its  Subsidiaries,  during
          the  Executive's  employment;  as used herein,  "planned"  refers to a
          Product or service  which the Company has decided to introduce  within
          six months from the date as of which such term is applied.

          b. The Executive further agrees that during the Non-Competition Period
          or in connection with the Executive's  termination of employment,  the
          Executive will not hire or attempt to hire any employee of the Company
          or any of its  Subsidiaries,  assist  in such  hiring  by any  Person,
          encourage any such employee to terminate his or her relationship  with
          the Company or any of its  Subsidiaries,  or solicit or encourage  any
          customer  or  vendor  of the  Company  or any of its  Subsidiaries  to
          terminate its  relationship  with them, or, in the case of a customer,
          to  conduct  with any  Person  any  business  or  activity  which such
          customer  conducts  or could  conduct  with the  Company or any of its
          Subsidiaries.

          c. The  provisions of this Section 1.5 shall not be deemed to preclude
          the Executive from employment or engagement during the Non-Competition
          Period following termination of employment hereunder by a corporation,
          some of the activities of which are  competitive  with the business of
          the Company,  if the  Executive's  activities  do not relate,  to such
          competitive business,  and nothing contained in this Section 1.5 shall
          be deemed to prohibit the Executive, during the Non-Competition Period
<PAGE>

          following  termination  of  employment  hereunder,  from  acquiring or
          holding,  solely as an investment,  publicly traded  securities of any
          competitor  corporation  so  long as such  securities  do not,  in the
          aggregate,  constitute  one-half  of  1%  of  the  outstanding  voting
          securities of such corporation.

          d. Without  limiting the foregoing,  it is understood that the Company
          shall not be obligated  to continue to make the payments  specified in
          this  Agreement in the event of a material  breach by the Executive of
          the provisions of Sections 1.4 or 1.5 of this Agreement,  which breach
          continues  without  having  been cured  within 30 days  after  written
          notice to the Executive specifying the breach in reasonable detail.

     1.6  Enforcement of Covenants.

          The Executive  acknowledges  that he has carefully read and considered
          all  the  terms  and  conditions  of  this  Agreement,  including  the
          restraints  imposed  upon him pursuant to Sections 1.4 and 1.5 hereof.
          The  Executive  agrees  that said  restraints  are  necessary  for the
          reasonable and proper  protection of the Company and its  Subsidiaries
          and that each and every one of the restraints is reasonable in respect
          to subject matter,  length of time and geographic  area. The Executive
          further  acknowledges  that,  were he to breach  any of the  covenants
          contained  in Sections  1.4 and 1.5 hereof,  the damage to the Company
          would be irreparable. The Executive therefore agrees that the Company,
          in addition to any other  remedies  available to it, shall be entitled
          to seek preliminary and permanent injunctive relief against any breach
          or  threatened  breach  by the  Executive  of any of  said  covenants,
          without  having to post bond.  The parties  further agree that, in the
          event  that  any  provision  of  Section  1.4 or 1.5  hereof  shall be
          determined by any court of competent  jurisdiction to be unenforceable
          by  reason of its being  extended  over too great a time,  too large a
          geographic  area or too great a range of  activities,  such  provision
          shall be  deemed  to be  modified  to permit  its  enforcement  to the
          maximum extent permitted by law.

     1.7  This  Section 1 shall not be  applicable  while the  Executive  has an
          Employment  Agreement providing for severance that would be applicable
          to a termination  other than for cause on the applicable  date of such
          termination.

     2.   Severance Payable After a Change in Control

     2.1  In the event of a  termination  by the  Company  other than for Cause,
          Death or  Disability  within  the first  two  years  after a Change in
          Control (as defined) or termination by the Executive  within the first
          two years  after a Change in Control  for Good  Reason  (as  defined),
          severance  shall be payable or  provided to the  Executive  as follows
          (and  subject  to the  provisions  of the  additional  subsections  of
          Section 2):

          (i) A  single  lump sum  equal to the sum of (a) one and a half  times
          (i.e.  18  months)  annual  base  salary for the  Executive  in effect
          immediately  prior to the date of the Change in Control or immediately
          prior to the date of  termination  (whichever  is greater)  and (b) an
          amount equal to one and a half times the last year's annual cash bonus
          paid to the Executive.
<PAGE>

          (ii) Health,  life and other welfare  benefits  shall continue for one
          year on the same terms available to employees generally.

          (iii)  The  Company's  contribution  to  the  401(k)  account  of  the
          Executive  shall  continue  for one year at the same  rate  (but in no
          event lower than the rate in effect prior to the Change in Control) as
          applicable  to employees  generally  or, if such  continuation  is not
          permitted  by the  Company's  401(k)  plan,  then  the  amount  of the
          Company's  contribution  shall  be made by a lump sum  payment  and/or
          distribution  of Company  stock made to the Executive at the time said
          payment/distribution is made to employees generally.

     2.2  "Cause" shall have the meaning set forth in Section 1.2 above.

     2.3  "Change in Control" shall be defined as follows:

          A  "Change  in  Control"  shall  be  deemed  to have  occurred  if the
          conditions set forth in any one of the following paragraphs shall have
          been satisfied:

          (a) any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
          indirectly,  of securities of the Company  representing 35% or more of
          the  combined   voting  power  of  the  Company's   then   outstanding
          securities; or

          (b)  during  any  period of not more than two  consecutive  years (not
          including  any period prior to October 26, 1994),  individuals  who at
          the beginning of such period constitute the Board and any new director
          (other than a director  designated by a Person who has entered into an
          agreement with the Company to effect a transaction described in Clause
          (a), (c) or (d) of this  Section  2.3) whose  election by the Board or
          nomination for election by the Company's  stockholders was approved by
          a vote of at least  two-thirds  (2/3) of the  directors  then still in
          office who either were  directors  at the  beginning  of the period or
          whose  election or nomination for election was previously so approved,
          cease for any reason to constitute a majority thereof; or

          (c) the  shareholders of the Company approve a merger or consolidation
          of the Company with any other corporation, other than

               (1) a merger or  consolidation  which would  result in the voting
               securities of the Company  outstanding  immediately prior thereto
               continuing to represent (either by remaining outstanding or being
               converted into voting  securities of the surviving entity) 60% or
               more of the combined voting power of the voting securities of the
               Company or such surviving entity  outstanding  immediately  after
               such merger or consolidation, or
<PAGE>

               (2)  a  merger  or   consolidation   effected   to   implement  a
               recapitalization of the Company (or similar transaction) in which
               no person  acquires 35% or more of the  combined  voting power of
               the Company's then outstanding securities; or

          (d)  the  shareholders  of the  Company  approve  a plan  of  complete
          liquidation of the Company or an agreement for the sale or disposition
          by the Company of all or substantially all the Company's assets.

     Notwithstanding the foregoing  provisions of this Section 2.3, a "Change in
Control" will not be deemed to have occurred solely because of (i) the ownership
or acquisition of securities of the Company (or any reporting  requirement under
the  Securities  Exchange Act of 1934) relating  thereto by an employee  benefit
plan  maintained  by the Company for the benefit of employees or by ownership of
securities of the Company that were beneficially owned as of December 31,1998 by
any of Ben Cohen,  Jerry  Greenfield,  Jeffrey Furman and Perry Odak;  provided,
however,  that a "Change of Control"  under  Section 2.3 shall be deemed to have
occurred  in the event any of Ben Cohen,  Jerry  Greenfield  or  Jeffrey  Furman
becomes the Beneficial Owner,  directly or indirectly,  of Common Stock or other
voting securities of the Company  representing an amount of beneficial ownership
which is (i) greater than 35% of the combined voting power of the Company's then
outstanding  voting  securities  (the threshold  under Section  2.3(a)) and (ii)
greater than the amount beneficially owned by any such Person as of December 31,
1998, by at least 22% of the number of outstanding shares of Common Stock of the
Company as of December 31, 1998 (adjusted for stock splits and the like).

     In addition,  a Change in Control  shall not be deemed to have occurred for
purposes of this Section 2.3 if the Executive is the person obtaining control or
a member of any group obtaining control in the defined Change of Control. [

     In the foregoing provisions of this definition of "Change in Control",  the
following terms shall have the meanings set forth below:

     "Person" in Section  2.3 shall have the meaning  given in Section 3 (a) (9)
of the  Securities  Exchange Act of 1934, as modified and used in Sections 13 9d
and 14 (d) thereof; however, a Person shall not include

          (1) the Company or any controlled subsidiary of the Company,

          (2) a trustee or other fiduciary holding  securities under an employee
          benefit plan of the Company or
<PAGE>

          (3) a corporation or other entity owned,  directly or  indirectly,  by
          the shareholders of the Company in substantially  the same proportions
          as their ownership of stock of the Company.

          "Beneficial  Owner" in Section 2.3 shall have the  meaning  defined in
          Rule 13d-3 under the  Securities  Exchange Act of 1934 as amended from
          time to time.

     2.4  "Good Reason" shall be defined as follows:

          (i) Failure of the Company to continue  the  Executive in the position
          the  Executive  had  twelve  months  prior to the date of a Change  in
          Control or any portion of greater  responsibility  the  Executive  may
          have held immediately prior to the Change in Control;

          (ii)   Diminution   in  the   nature  or  scope  of  the   Executive's
          responsibilities, duties or authority; or

          (iii)  Failure  of the  Company  to  provide  the  Executive  the base
          amounts,  bonus  and  benefits  in  accordance  with the  terms of any
          employment  agreement  in effect  immediately  prior to the  Change in
          Control  between the Executive and the Company or, if there is no such
          employment  agreement,  the levels of base salary,  bonus or aggregate
          benefits taken together that were in effect  immediately  prior to the
          Change in Control.

     2.5  Options.

          Unless provisions in some other agreement  (including an option grant)
          between the Executive and the Company or applicable  provisions in the
          option plan under which options held by the Executive were granted are
          more  favorable  to the  Executive,  and except as may be  provided on
          terms more favorable to the Executive in Section 1 of this  Agreement,
          with respect to a termination  of the Executive  Other Than For Cause,
          all unvested options held by the Executive shall accelerate and become
          vested  immediately  prior to the Change in Control and shall continue
          to be exercisable for six months.
<PAGE>

     2.6  Excise Tax Limitation.

          Notwithstanding  Section 2.1 of this Agreement,  in the event that any
          Payment (as hereinafter  defined) would be subject in whole or in part
          to the  excise  tax  (the  "Excise  Tax")  under  Section  4999 of the
          Internal  Revenue  Code  (the  "Code"),  then the  severance  payments
          payable  under Section 2.1 of this  Agreement  shall be reduced to the
          extent,  but only to the extent,  necessary  so that no portion of any
          Payment is subject  to the  Excise  Tax (the  "Severance  Reduction").
          However, no Severance Reduction shall be made unless the net amount of
          the Total  Payments  (as  hereinafter  defined)  after such  Severance
          Reduction and after deduction of the net amount of federal,  state and
          local  income taxes on such reduced  Total  Payments  would be greater
          than the net  amount  of the  Total  Payments  without  the  Severance
          Reduction but after  deduction of the Excise Tax and the net amount of
          federal,  state  and  local  income  taxes  on  such  unreduced  Total
          Payments.  The determination as to whether a Severance Reduction is to
          be made and, if so, the amount of any such reduction  shall be made by
          the firm of certified  public  accountants that had been acting as the
          Company's  auditors  prior to the  Change in  Control or by such other
          firm of certified  public  accountants,  benefits  consulting  firm or
          legal counsel as the Board may  designate  for such purpose,  with the
          approval of the Executive, prior to the Change in Control.

          The  Company   shall   provide  the   Executive   with  the  auditor's
          calculations  of the amounts  referred to in this Section 2.6 and such
          supporting  materials as are reasonably necessary for the Executive to
          evaluate the Company's calculation.

          For  purposes  of this  Section  2.6,  the term  "Payment"  means  any
          "payment  in the  nature  of  compensation"  (as that  term is used in
          Section  280G of the Code") to or for the  benefit  of the  Executive,
          whether or not paid pursuant to this Agreement,  that is contingent or
          under Section 280G of the Code would be presumed to be contingent on a
          Change in Control;  and the term "Total  Payments" means the aggregate
          of all Payments.

     2.7  Additional Provisions.

          The provisions of Section 1.4 shall continue to be applicable  after a
          termination  of employment  under  Subsection  2.1. The  provisions of
          Section 1.5 shall remain applicable.

     3.   Other Provisions

     3.1  Assignment.

          Neither the Company nor the Executive may make any  assignment of this
          Agreement or any interest  herein,  by operation of law or  otherwise,
          without the prior  written  consent of the other;  provided,  however,
          that  in  the  event  that  the  Company  shall  hereafter   effect  a
          reorganization,  consolidate  with, or merge into, any other Person or
          transfer all or  substantially  all of its properties or assets to any
          other  Person,  the Company shall require such Person or the resulting
          entity to assume  expressly and agree to perform this Agreement in the
          same manner and to the same extent that the Company  would be required
          to perform and provided  that nothing in this Section  shall limit the
          provisions of Section 2.

     3.2  Severability.

          If any portion or provision of this  Agreement  shall to any extent be
          declared   illegal   or   unenforceable   by  a  court  of   competent
          jurisdiction, then the remainder of this Agreement, or the application
          of such portion or provision in  circumstances  other than those as to
          which it is so  declared  illegal  or  unenforceable,  shall be not be
          affected  thereby,  and each portion and  provision of this  Agreement
          shall be valid and enforceable to the fullest extent permitted by law.
<PAGE>

     3.3  Waiver

          No waiver of any  provision  hereof shall be effective  unless made in
          writing and signed by the waiving  party.  The failure of either party
          to  require  the  performance  of  any  term  or  obligation  of  this
          Agreement,  or the  waiver  by  either  party  of any  breach  of this
          Agreement,  shall not prevent any subsequent  enforcement of such term
          or obligation or be deemed a waiver of any subsequent breach.

     3.4  Notices.

          Any  and all  notices,  requests,  demands  and  other  communications
          provided  for by this  Agreement  shall  be in  writing  and  shall be
          effective  when  delivered in person or deposited in the United States
          mail, postage prepaid,  registered or certified,  and addressed to the
          Executive  at his last known  address on the books of the Company and,
          in the  case of the  Company,  at its  principal  place  of  business,
          attention  Chief  Executive  Officer,  with a copy  to  Ropes  & Gray,
          Attention Howard K. Fuguet,  Esq., One International Place, Boston, MA
          02110.

     3.5  Entire Agreement.

          This Agreement  constitutes the entire  agreement  between the parties
          with respect to severance upon a termination by the Company other than
          for cause and with  respect to  severance  upon a  termination  by the
          Company other than for cause or by the Executive for Good Reason after
          a Change in  Control  and with  respect  to  Options  upon a Change in
          Control and supersedes all prior and  contemporaneous  communications,
          representations  and  understandings,  written or oral,  with  respect
          thereto, except (i) as otherwise expressly provided herein and (ii) as
          otherwise provided in any other written agreement or benefit plan that
          is more  favorable  to the  Executive  with  respect to  severance  or
          options.

     3.6  Amendment.

          This Agreement may be amended or modified only by a written instrument
          signed  by  the  Executive  and by a duly  authorized  officer  of the
          Company.

     3.7  Governing Law, Arbitration and Consent to Jurisdiction.

          This is a Vermont  contract and shall be construed and enforced  under
          and be governed  in all  respects by the laws of the State of Vermont,
          without  regard to the Vermont  internal  conflict of laws  principles
          thereof.  The parties  each agree to promptly  and  mutually  select a
          mediator and promptly mediate in good faith any controversy,  claim or
          dispute  arising  between the parties hereto arising out of or related
          to this Agreement and its  performance or any breach or claimed breach
          thereof. In the event that mediation does not resolve any such matter,
          then such matter other than any matter in which  injunctive  relief or
          other  equitable  relief  is  sought  shall be  definitively  resolved
          through  binding  arbitration  conducted  in the  City of  Burlington,
          Vermont,  by a panel of three (3)  arbitrators in accordance  with the
<PAGE>

          then current Commercial  Arbitration Rules of the American Arbitration
          Association;  provided,  however, that notwithstanding anything to the
          contrary in such Commercial  Arbitration  Rules,  the parties shall be
          entitled in the course of any arbitration  conducted  pursuant to this
          Section  to seek and  obtain  discovery  from one  another to the same
          extent  and by  means of the same  mechanisms  authorized  by Rules 27
          through  37 of the  Federal  Rules of Civil  Procedure.  The power and
          office of the  arbitrators  shall  arise  wholly and solely  from this
          Agreement  and the then current  Commercial  Arbitration  Rules of the
          American Arbitration Association. The award of the panel or a majority
          of them so rendered shall be final and binding,  and judgment upon the
          award rendered by the  arbitrators  may be entered in any court having
          jurisdiction thereto.

          To the extent a dispute is not to be arbitrated in accordance with the
          foregoing,  each of the  Company  and the  Executive  (i)  irrevocably
          submits to the  jurisdiction  of the United States  District  Court of
          Vermont and to the jurisdiction of the state courts of Vermont for the
          purpose of any suit or other  proceeding  arising out of or based upon
          the  Agreement or the subject  matter  hereof and agrees that any such
          proceeding shall be brought or maintained only in such court, and (ii)
          waives, to the extent not prohibited by applicable law, and agrees not
          to assert in any such proceedings, any claim that it is not subject to
          the  jurisdiction of the above-named  courts,  that he or it is immune
          from  extraterritorial  injunctive relief or other injunctive  relief,
          that any such proceeding brought or maintained in a court provided for
          above may not be properly brought or maintained in such court,  should
          be transferred to some other court or should be stayed or dismissed by
          reason of the pendency of some other  proceeding  in some other court,
          or  that  this  Agreement  or the  subject  matter  hereof  may not be
          enforced in or by such court.

     3.8  Protection of Reputation.

          During  the  period  of  employment  and  during  any  period in which
          severance  payments  or  benefits  are  paid or  provided  under  this
          Agreement,  the Executive  agrees that he will take no action which is
          intended to, or would  reasonably  be expected to, harm the Company or
          its  reputation  or which  would  reasonably  be  expected  to lead to
          unwanted or unfavorable  publicity to the Company (it being understood
          that competition which does not breach Section 1.5 shall not be deemed
          to be a breach of this Section).

     3.9  Survival.

          Cessation or termination of  Executive's  employment  with the Company
          shall not result in  termination  of this  Agreement.  The  respective
          obligations  of Executive and the rights and benefits  afforded to the
          Company as provided in this Agreement after  termination of employment
          shall  survive  cessation or  termination  of  Executive's  employment
          hereunder.

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly authorized officer and by the Executive as of the date first above written.

                                                    BEN & JERRY'S HOMEMADE, INC.

     /s/Bruce Bowman                            By:/s/Perry D. Odak
     ----------------------                       -------------------
        Executive                                    Chief Executive Officer


                               SEVERANCE AGREEMENT

     Severance  Agreement  dated as of November 15, 1999 between  Richard  Doran
(the  "Executive") and Ben & Jerry's Homemade,  Inc. (the "Company"),  a Vermont
corporation headquartered at 30 Community Drive, South Burlington, VT 05403.

         WHEREAS, the parties wish to confirm certain severance understandings.

         NOW  THEREFORE,  in  consideration  of these  premises  and the  mutual
promises set forth below and other good and valuable consideration,  the receipt
of which is hereby acknowledged, the parties hereby agree as follows:

     1.   Severance  Payable on Termination by the Company Other Than For Cause,
          Death or Disability

     1.1  In the event of  termination of the Executive by the Company for other
          than Cause, Death or Disability, the Executive will be entitled to:

          (i) Severance at the Executive's  monthly base salary rate immediately
          preceding date of notice of termination,  payable for six months, plus
          (if so  approved  by  the  Compensation  Committee  of  the  Board  of
          Directors of the Company or an officer  delegated by the  Committee) a
          second period of up to an additional  six months in the event that the
          employee has not found other comparable employment,  but with payments
          in this  additional  period  terminating  on the  date  the  Executive
          obtains comparable employment;  provided that, for officers with three
          or more years of employment service at date of termination,  severance
          at the  monthly  base salary rate  immediately  preceding  the date of
          notice of termination, payable for 12 months;

          (ii)Continuation   of  health,  life  and  other  "welfare"  insurance
          benefits on the same terms as available to employees  generally during
          the period of severance  payments.  Other  benefits (such as 401(k) or
          ESPP or ESOP, which are keyed to employee status) do not continue;

          (iii) The severance  payments  required to be made under (i) above are
          not reduced by any other job earnings, i.e. no mitigation;

          (iv)for  officers  with  three or more years of service at the date of
          termination,  payment of the appropriate pro rata percentage (based on
          the date of termination in the year) of the next annual cash bonus (if
          approved by the Compensation Committee in January/February of the year
          following the year of  termination)  provided that, in addition (if so
          approved and if the Company's  bottom line  financial  results for the
          year in which  termination  occurs  are not lower  than the  financial
          results  for  the  preceding  year),  the  pro  rata  percentage,   as
          determined  above,  shall be figured  on the  "base" of a full  year's
          bonus (which shall in no event be less than the full year's bonus paid
          for the prior year) and, for other officers with less than three years
          of service at date of termination, payment of the appropriate pro rata
          percentage  of an  amount  equal to the next  annual  cash  bonus  (if
          approved by the Compensation Committee in January/February of the year
          following the year of termination).
<PAGE>

          (v) $15,000 of outplacement services.

     1.2  Cause.  "Cause",  for  the  purposes  of  Section  1,  is  defined  as
          conviction  of any  crime,  whether  or  not  involving  the  Company,
          constituting  a felony;  gross neglect or misconduct in the conduct of
          the  Executive's  duties;  willful or  repeated  failure or refusal to
          perform such duties may be delegated to the Executive by the CEO.

     1.3  Options.  Unless  provisions  in  some  other  agreement  between  the
          Executive and the Company or provisions in the option plan under which
          options held by the Executive at the date of termination  were granted
          are more favorable to the Executive,  (i) for Executives with three or
          more years of service at date of  termination,  unvested  options that
          would  have  vested  in the  first  six  month  period  after  date of
          termination  shall  accelerate and become vested,  and then all vested
          options may continue to be  exercised  for six months  thereafter  and
          (ii)  for all  other  Executives  all  vested  options  at the date of
          termination may continue to be exercised for six months thereafter. In
          each  case  all  unvested  options  remaining   unvested  at  date  of
          termination shall terminate.

     1.4  Confidential Information

          a. The Executive  agrees to comply with the policies and procedures of
          the  Company  and  its   Subsidiaries   for  protecting   Confidential
          Information and shall never disclose to any Person (except as required
          by  applicable   law)  or  use  for  his  own  benefit  or  gain,  any
          Confidential  Information  obtained by the  Executive  incident to his
          employment  or  other  association  with  the  Company  or  any of its
          Subsidiaries.  The Executive  understands that this restriction  shall
          continue to apply after his employment  terminates,  regardless of the
          reason for such termination.

          b. All  documents,  records,  tapes and other  media of every kind and
          description  relating to the business,  present or  otherwise,  of the
          Company  or its  subsidiaries  and any  copies,  in  whole or in part,
          thereof (the  "Documents")  whether or not prepared by the  Executive,
          shall  be the sole  and  exclusive  property  of the  Company  and its
          subsidiaries.  The Executive  shall  safeguard all Documents and shall
          surrender to the Company at the time his  employment  terminates or at
          such earlier time or times as the CEO or his designee may specify, all
          Documents then in the Executive's possession or control.
<PAGE>

     1.5  Covenant Not To Compete

          Restricted Activities.  The Executive agrees that some restrictions on
          his  activities  during  and after his  employment  are  necessary  to
          protect the goodwill,  Confidential  Information and other  legitimate
          interests  of the  Company and its  Subsidiaries,  and that the agreed
          restrictions  set forth below will not deprive  the  Executive  of the
          ability to earn a livelihood:

          a. While the  Executive  is  employed by the  Company  and,  after his
          employment  terminates,  for the  greater  of one  year or the  period
          during  which  severance  payments  of base amount are being made (the
          "Non-Competition  Period"),  the  Executive  shall  not,  directly  or
          indirectly,  whether as owner, partner, investor,  consultant,  agent,
          employee,  co-venturer or otherwise,  compete with the business of the
          Company or any of its Subsidiaries within the United States, or within
          any  foreign  country  in which the  Products  are sold at the date of
          termination of employment,  or undertake any planning for any business
          competitive with the Company or any of its Subsidiaries. Specifically,
          but without limiting the foregoing, the Executive agrees not to engage
          in  any  manner  in  any  activity  that  is  directly  or  indirectly
          competitive   with  the   business  of  the  Company  or  any  of  its
          Subsidiaries  as conducted or which has been proposed by management to
          the Board within six months prior to  termination  of the  Executive's
          employment.  Restricted  activity  also  includes  without  limitation
          accepting  employment or a consulting position with any Person who is,
          or at any time within twelve (12) months prior to  termination  of the
          Executive's  employment  has been, a distributor of the Company or any
          of its  Subsidiaries.  For the  purposes  of  this  Section  1.5,  the
          business  of  the  Company  and  its   Subsidiaries   shall  mean  the
          manufacture  or sale of the  Products.  "Products"  mean all  products
          planned, researched,  developed, tested, manufactured, sold, licensed,
          leased or otherwise  distributed or put into use by the Company or any
          of its  Subsidiaries,  together  with all  services  provided to third
          parties or planned by the Company or any of its  Subsidiaries,  during
          the  Executive's  employment;  as used herein,  "planned"  refers to a
          Product or service  which the Company has decided to introduce  within
          six months from the date as of which such term is applied.

          b. The Executive further agrees that during the Non-Competition Period
          or in connection with the Executive's  termination of employment,  the
          Executive will not hire or attempt to hire any employee of the Company
          or any of its  Subsidiaries,  assist  in such  hiring  by any  Person,
          encourage any such employee to terminate his or her relationship  with
          the Company or any of its  Subsidiaries,  or solicit or encourage  any
          customer  or  vendor  of the  Company  or any of its  Subsidiaries  to
          terminate its  relationship  with them, or, in the case of a customer,
          to  conduct  with any  Person  any  business  or  activity  which such
          customer  conducts  or could  conduct  with the  Company or any of its
          Subsidiaries.

          c. The  provisions of this Section 1.5 shall not be deemed to preclude
          the Executive from employment or engagement during the Non-Competition
          Period following termination of employment hereunder by a corporation,
          some of the activities of which are  competitive  with the business of
          the Company,  if the  Executive's  activities  do not relate,  to such
          competitive business,  and nothing contained in this Section 1.5 shall
          be deemed to prohibit the Executive, during the Non-Competition Period
<PAGE>

          following  termination  of  employment  hereunder,  from  acquiring or
          holding,  solely as an investment,  publicly traded  securities of any
          competitor  corporation  so  long as such  securities  do not,  in the
          aggregate,  constitute  one-half  of  1%  of  the  outstanding  voting
          securities of such corporation.

          d. Without  limiting the foregoing,  it is understood that the Company
          shall not be obligated  to continue to make the payments  specified in
          this  Agreement in the event of a material  breach by the Executive of
          the provisions of Sections 1.4 or 1.5 of this Agreement,  which breach
          continues  without  having  been cured  within 30 days  after  written
          notice to the Executive specifying the breach in reasonable detail.

     1.6  Enforcement of Covenants.

          The Executive  acknowledges  that he has carefully read and considered
          all  the  terms  and  conditions  of  this  Agreement,  including  the
          restraints  imposed  upon him pursuant to Sections 1.4 and 1.5 hereof.
          The  Executive  agrees  that said  restraints  are  necessary  for the
          reasonable and proper  protection of the Company and its  Subsidiaries
          and that each and every one of the restraints is reasonable in respect
          to subject matter,  length of time and geographic  area. The Executive
          further  acknowledges  that,  were he to breach  any of the  covenants
          contained  in Sections  1.4 and 1.5 hereof,  the damage to the Company
          would be irreparable. The Executive therefore agrees that the Company,
          in addition to any other  remedies  available to it, shall be entitled
          to seek preliminary and permanent injunctive relief against any breach
          or  threatened  breach  by the  Executive  of any of  said  covenants,
          without  having to post bond.  The parties  further agree that, in the
          event  that  any  provision  of  Section  1.4 or 1.5  hereof  shall be
          determined by any court of competent  jurisdiction to be unenforceable
          by  reason of its being  extended  over too great a time,  too large a
          geographic  area or too great a range of  activities,  such  provision
          shall be  deemed  to be  modified  to permit  its  enforcement  to the
          maximum extent permitted by law.

     1.7  This  Section 1 shall not be  applicable  while the  Executive  has an
          Employment  Agreement providing for severance that would be applicable
          to a termination  other than for cause on the applicable  date of such
          termination.

     2.   Severance Payable After a Change in Control

     2.1  In the event of a  termination  by the  Company  other than for Cause,
          Death or  Disability  within  the first  two  years  after a Change in
          Control (as defined) or termination by the Executive  within the first
          two years  after a Change in Control  for Good  Reason  (as  defined),
          severance  shall be payable or  provided to the  Executive  as follows
          (and  subject  to the  provisions  of the  additional  subsections  of
          Section 2):

          (i) A  single  lump sum  equal to the sum of (a) one and a half  times
          (i.e.  18  months)  annual  base  salary for the  Executive  in effect
          immediately  prior to the date of the Change in Control or immediately
          prior to the date of  termination  (whichever  is greater)  and (b) an
          amount equal to one and a half times the last year's annual cash bonus
          paid to the Executive.
<PAGE>

          (ii) Health,  life and other welfare  benefits  shall continue for one
          year on the same terms available to employees generally.

          (iii)  The  Company's  contribution  to  the  401(k)  account  of  the
          Executive  shall  continue  for one year at the same  rate  (but in no
          event lower than the rate in effect prior to the Change in Control) as
          applicable  to employees  generally  or, if such  continuation  is not
          permitted  by the  Company's  401(k)  plan,  then  the  amount  of the
          Company's  contribution  shall  be made by a lump sum  payment  and/or
          distribution  of Company  stock made to the Executive at the time said
          payment/distribution is made to employees generally.

     2.2  "Cause" shall have the meaning set forth in Section 1.2 above.

     2.3  "Change in Control" shall be defined as follows:

          A  "Change  in  Control"  shall  be  deemed  to have  occurred  if the
          conditions set forth in any one of the following paragraphs shall have
          been satisfied:

          (a) any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
          indirectly,  of securities of the Company  representing 35% or more of
          the  combined   voting  power  of  the  Company's   then   outstanding
          securities; or

          (b)  during  any  period of not more than two  consecutive  years (not
          including  any period prior to October 26, 1994),  individuals  who at
          the beginning of such period constitute the Board and any new director
          (other than a director  designated by a Person who has entered into an
          agreement with the Company to effect a transaction described in Clause
          (a), (c) or (d) of this  Section  2.3) whose  election by the Board or
          nomination for election by the Company's  stockholders was approved by
          a vote of at least  two-thirds  (2/3) of the  directors  then still in
          office who either were  directors  at the  beginning  of the period or
          whose  election or nomination for election was previously so approved,
          cease for any reason to constitute a majority thereof; or

          (c) the  shareholders of the Company approve a merger or consolidation
          of the Company with any other corporation, other than

               (1) a merger or  consolidation  which would  result in the voting
               securities of the Company  outstanding  immediately prior thereto
               continuing to represent (either by remaining outstanding or being
               converted into voting  securities of the surviving entity) 60% or
               more of the combined voting power of the voting securities of the
               Company or such surviving entity  outstanding  immediately  after
               such merger or consolidation, or
<PAGE>

               (2)  a  merger  or   consolidation   effected   to   implement  a
               recapitalization of the Company (or similar transaction) in which
               no person  acquires 35% or more of the  combined  voting power of
               the Company's then outstanding securities; or

          (d)  the  shareholders  of the  Company  approve  a plan  of  complete
          liquidation of the Company or an agreement for the sale or disposition
          by the Company of all or substantially all the Company's assets.

     Notwithstanding the foregoing  provisions of this Section 2.3, a "Change in
Control" will not be deemed to have occurred solely because of (i) the ownership
or acquisition of securities of the Company (or any reporting  requirement under
the  Securities  Exchange Act of 1934) relating  thereto by an employee  benefit
plan  maintained  by the Company for the benefit of employees or by ownership of
securities of the Company that were beneficially owned as of December 31,1998 by
any of Ben Cohen,  Jerry  Greenfield,  Jeffrey Furman and Perry Odak;  provided,
however,  that a "Change of Control"  under  Section 2.3 shall be deemed to have
occurred  in the event any of Ben Cohen,  Jerry  Greenfield  or  Jeffrey  Furman
becomes the Beneficial Owner,  directly or indirectly,  of Common Stock or other
voting securities of the Company  representing an amount of beneficial ownership
which is (i) greater than 35% of the combined voting power of the Company's then
outstanding  voting  securities  (the threshold  under Section  2.3(a)) and (ii)
greater than the amount beneficially owned by any such Person as of December 31,
1998, by at least 22% of the number of outstanding shares of Common Stock of the
Company as of December 31, 1998 (adjusted for stock splits and the like).

     In addition,  a Change in Control  shall not be deemed to have occurred for
purposes of this Section 2.3 if the Executive is the person obtaining control or
a member of any group obtaining control in the defined Change of Control. [

     In the foregoing provisions of this definition of "Change in Control",  the
following terms shall have the meanings set forth below:

     "Person" in Section  2.3 shall have the meaning  given in Section 3 (a) (9)
of the  Securities  Exchange Act of 1934, as modified and used in Sections 13 9d
and 14 (d) thereof; however, a Person shall not include

          (1) the Company or any controlled subsidiary of the Company,

          (2) a trustee or other fiduciary holding  securities under an employee
          benefit plan of the Company or
<PAGE>

          (3) a corporation or other entity owned,  directly or  indirectly,  by
          the shareholders of the Company in substantially  the same proportions
          as their ownership of stock of the Company.

          "Beneficial  Owner" in Section 2.3 shall have the  meaning  defined in
          Rule 13d-3 under the  Securities  Exchange Act of 1934 as amended from
          time to time.

     2.4  "Good Reason" shall be defined as follows:

          (i) Failure of the Company to continue  the  Executive in the position
          the  Executive  had  twelve  months  prior to the date of a Change  in
          Control or any portion of greater  responsibility  the  Executive  may
          have held immediately prior to the Change in Control;

          (ii)   Diminution   in  the   nature  or  scope  of  the   Executive's
          responsibilities, duties or authority; or

          (iii)  Failure  of the  Company  to  provide  the  Executive  the base
          amounts,  bonus  and  benefits  in  accordance  with the  terms of any
          employment  agreement  in effect  immediately  prior to the  Change in
          Control  between the Executive and the Company or, if there is no such
          employment  agreement,  the levels of base salary,  bonus or aggregate
          benefits taken together that were in effect  immediately  prior to the
          Change in Control.

     2.5  Options.

          Unless provisions in some other agreement  (including an option grant)
          between the Executive and the Company or applicable  provisions in the
          option plan under which options held by the Executive were granted are
          more  favorable  to the  Executive,  and except as may be  provided on
          terms more favorable to the Executive in Section 1 of this  Agreement,
          with respect to a termination  of the Executive  Other Than For Cause,
          all unvested options held by the Executive shall accelerate and become
          vested  immediately  prior to the Change in Control and shall continue
          to be exercisable for six months.
<PAGE>

     2.6  Excise Tax Limitation.

          Notwithstanding  Section 2.1 of this Agreement,  in the event that any
          Payment (as hereinafter  defined) would be subject in whole or in part
          to the  excise  tax  (the  "Excise  Tax")  under  Section  4999 of the
          Internal  Revenue  Code  (the  "Code"),  then the  severance  payments
          payable  under Section 2.1 of this  Agreement  shall be reduced to the
          extent,  but only to the extent,  necessary  so that no portion of any
          Payment is subject  to the  Excise  Tax (the  "Severance  Reduction").
          However, no Severance Reduction shall be made unless the net amount of
          the Total  Payments  (as  hereinafter  defined)  after such  Severance
          Reduction and after deduction of the net amount of federal,  state and
          local  income taxes on such reduced  Total  Payments  would be greater
          than the net  amount  of the  Total  Payments  without  the  Severance
          Reduction but after  deduction of the Excise Tax and the net amount of
          federal,  state  and  local  income  taxes  on  such  unreduced  Total
          Payments.  The determination as to whether a Severance Reduction is to
          be made and, if so, the amount of any such reduction  shall be made by
          the firm of certified  public  accountants that had been acting as the
          Company's  auditors  prior to the  Change in  Control or by such other
          firm of certified  public  accountants,  benefits  consulting  firm or
          legal counsel as the Board may  designate  for such purpose,  with the
          approval of the Executive, prior to the Change in Control.

          The  Company   shall   provide  the   Executive   with  the  auditor's
          calculations  of the amounts  referred to in this Section 2.6 and such
          supporting  materials as are reasonably necessary for the Executive to
          evaluate the Company's calculation.

          For  purposes  of this  Section  2.6,  the term  "Payment"  means  any
          "payment  in the  nature  of  compensation"  (as that  term is used in
          Section  280G of the Code") to or for the  benefit  of the  Executive,
          whether or not paid pursuant to this Agreement,  that is contingent or
          under Section 280G of the Code would be presumed to be contingent on a
          Change in Control;  and the term "Total  Payments" means the aggregate
          of all Payments.

     2.7  Additional Provisions.

          The provisions of Section 1.4 shall continue to be applicable  after a
          termination  of employment  under  Subsection  2.1. The  provisions of
          Section 1.5 shall remain applicable.

     3.   Other Provisions

     3.1  Assignment.

          Neither the Company nor the Executive may make any  assignment of this
          Agreement or any interest  herein,  by operation of law or  otherwise,
          without the prior  written  consent of the other;  provided,  however,
          that  in  the  event  that  the  Company  shall  hereafter   effect  a
          reorganization,  consolidate  with, or merge into, any other Person or
          transfer all or  substantially  all of its properties or assets to any
          other  Person,  the Company shall require such Person or the resulting
          entity to assume  expressly and agree to perform this Agreement in the
          same manner and to the same extent that the Company  would be required
          to perform and provided  that nothing in this Section  shall limit the
          provisions of Section 2.

     3.2  Severability.

          If any portion or provision of this  Agreement  shall to any extent be
          declared   illegal   or   unenforceable   by  a  court  of   competent
          jurisdiction, then the remainder of this Agreement, or the application
          of such portion or provision in  circumstances  other than those as to
          which it is so  declared  illegal  or  unenforceable,  shall be not be
          affected  thereby,  and each portion and  provision of this  Agreement
          shall be valid and enforceable to the fullest extent permitted by law.
<PAGE>

     3.3  Waiver

          No waiver of any  provision  hereof shall be effective  unless made in
          writing and signed by the waiving  party.  The failure of either party
          to  require  the  performance  of  any  term  or  obligation  of  this
          Agreement,  or the  waiver  by  either  party  of any  breach  of this
          Agreement,  shall not prevent any subsequent  enforcement of such term
          or obligation or be deemed a waiver of any subsequent breach.

     3.4  Notices.

          Any  and all  notices,  requests,  demands  and  other  communications
          provided  for by this  Agreement  shall  be in  writing  and  shall be
          effective  when  delivered in person or deposited in the United States
          mail, postage prepaid,  registered or certified,  and addressed to the
          Executive  at his last known  address on the books of the Company and,
          in the  case of the  Company,  at its  principal  place  of  business,
          attention  Chief  Executive  Officer,  with a copy  to  Ropes  & Gray,
          Attention Howard K. Fuguet,  Esq., One International Place, Boston, MA
          02110.

     3.5  Entire Agreement.

          This Agreement  constitutes the entire  agreement  between the parties
          with respect to severance upon a termination by the Company other than
          for cause and with  respect to  severance  upon a  termination  by the
          Company other than for cause or by the Executive for Good Reason after
          a Change in  Control  and with  respect  to  Options  upon a Change in
          Control and supersedes all prior and  contemporaneous  communications,
          representations  and  understandings,  written or oral,  with  respect
          thereto, except (i) as otherwise expressly provided herein and (ii) as
          otherwise provided in any other written agreement or benefit plan that
          is more  favorable  to the  Executive  with  respect to  severance  or
          options.

     3.6  Amendment.

          This Agreement may be amended or modified only by a written instrument
          signed  by  the  Executive  and by a duly  authorized  officer  of the
          Company.

     3.7  Governing Law, Arbitration and Consent to Jurisdiction.

          This is a Vermont  contract and shall be construed and enforced  under
          and be governed  in all  respects by the laws of the State of Vermont,
          without  regard to the Vermont  internal  conflict of laws  principles
          thereof.  The parties  each agree to promptly  and  mutually  select a
          mediator and promptly mediate in good faith any controversy,  claim or
          dispute  arising  between the parties hereto arising out of or related
          to this Agreement and its  performance or any breach or claimed breach
          thereof. In the event that mediation does not resolve any such matter,
          then such matter other than any matter in which  injunctive  relief or
          other  equitable  relief  is  sought  shall be  definitively  resolved
          through  binding  arbitration  conducted  in the  City of  Burlington,
          Vermont,  by a panel of three (3)  arbitrators in accordance  with the
<PAGE>

          then current Commercial  Arbitration Rules of the American Arbitration
          Association;  provided,  however, that notwithstanding anything to the
          contrary in such Commercial  Arbitration  Rules,  the parties shall be
          entitled in the course of any arbitration  conducted  pursuant to this
          Section  to seek and  obtain  discovery  from one  another to the same
          extent  and by  means of the same  mechanisms  authorized  by Rules 27
          through  37 of the  Federal  Rules of Civil  Procedure.  The power and
          office of the  arbitrators  shall  arise  wholly and solely  from this
          Agreement  and the then current  Commercial  Arbitration  Rules of the
          American Arbitration Association. The award of the panel or a majority
          of them so rendered shall be final and binding,  and judgment upon the
          award rendered by the  arbitrators  may be entered in any court having
          jurisdiction thereto.

          To the extent a dispute is not to be arbitrated in accordance with the
          foregoing,  each of the  Company  and the  Executive  (i)  irrevocably
          submits to the  jurisdiction  of the United States  District  Court of
          Vermont and to the jurisdiction of the state courts of Vermont for the
          purpose of any suit or other  proceeding  arising out of or based upon
          the  Agreement or the subject  matter  hereof and agrees that any such
          proceeding shall be brought or maintained only in such court, and (ii)
          waives, to the extent not prohibited by applicable law, and agrees not
          to assert in any such proceedings, any claim that it is not subject to
          the  jurisdiction of the above-named  courts,  that he or it is immune
          from  extraterritorial  injunctive relief or other injunctive  relief,
          that any such proceeding brought or maintained in a court provided for
          above may not be properly brought or maintained in such court,  should
          be transferred to some other court or should be stayed or dismissed by
          reason of the pendency of some other  proceeding  in some other court,
          or  that  this  Agreement  or the  subject  matter  hereof  may not be
          enforced in or by such court.

     3.8  Protection of Reputation.

          During  the  period  of  employment  and  during  any  period in which
          severance  payments  or  benefits  are  paid or  provided  under  this
          Agreement,  the Executive  agrees that he will take no action which is
          intended to, or would  reasonably  be expected to, harm the Company or
          its  reputation  or which  would  reasonably  be  expected  to lead to
          unwanted or unfavorable  publicity to the Company (it being understood
          that competition which does not breach Section 1.5 shall not be deemed
          to be a breach of this Section).

     3.9  Survival.

          Cessation or termination of  Executive's  employment  with the Company
          shall not result in  termination  of this  Agreement.  The  respective
          obligations  of Executive and the rights and benefits  afforded to the
          Company as provided in this Agreement after  termination of employment
          shall  survive  cessation or  termination  of  Executive's  employment
          hereunder.

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly authorized officer and by the Executive as of the date first above written.

                                                    BEN & JERRY'S HOMEMADE, INC.

     /s/Richard Doran                            By:/s/Perry D. Odak
     ----------------------                       -------------------
        Executive                                    Chief Executive Officer


                               SEVERANCE AGREEMENT

     Severance  Agreement  dated as of July 30, 1999 between  Charles Green (the
"Executive")  and Ben &  Jerry's  Homemade,  Inc.  (the  "Company"),  a  Vermont
corporation headquartered at 30 Community Drive, South Burlington, VT 05403.


         WHEREAS, the parties wish to confirm certain severance understandings.

         NOW  THEREFORE,  in  consideration  of these  premises  and the  mutual
promises set forth below and other good and valuable consideration,  the receipt
of which is hereby acknowledged, the parties hereby agree as follows:

     1.   Severance  Payable on Termination by the Company Other Than For Cause,
          Death or Disability

     1.1  In the event of  termination of the Executive by the Company for other
          than Cause, Death or Disability, the Executive will be entitled to:

          (i) Severance at the Executive's  monthly base salary rate immediately
          preceding date of notice of termination,  payable for six months, plus
          (if so  approved  by  the  Compensation  Committee  of  the  Board  of
          Directors of the Company or an officer  delegated by the  Committee) a
          second period of up to an additional  six months in the event that the
          employee has not found other comparable employment,  but with payments
          in this  additional  period  terminating  on the  date  the  Executive
          obtains comparable employment;  provided that, for officers with three
          or more years of employment service at date of termination,  severance
          at the  monthly  base salary rate  immediately  preceding  the date of
          notice of termination, payable for 12 months;

          (ii)Continuation   of  health,  life  and  other  "welfare"  insurance
          benefits on the same terms as available to employees  generally during
          the period of severance  payments.  Other  benefits (such as 401(k) or
          ESPP or ESOP, which are keyed to employee status) do not continue;

          (iii) The severance  payments  required to be made under (i) above are
          not reduced by any other job earnings, i.e. no mitigation;

          (iv)for  officers  with  three or more years of service at the date of
          termination,  payment of the appropriate pro rata percentage (based on
          the date of termination in the year) of the next annual cash bonus (if
          approved by the Compensation Committee in January/February of the year
          following the year of  termination)  provided that, in addition (if so
          approved and if the Company's  bottom line  financial  results for the
          year in which  termination  occurs  are not lower  than the  financial
          results  for  the  preceding  year),  the  pro  rata  percentage,   as
          determined  above,  shall be figured  on the  "base" of a full  year's
          bonus (which shall in no event be less than the full year's bonus paid
          for the prior year) and, for other officers with less than three years
          of service at date of termination, payment of the appropriate pro rata
          percentage  of an  amount  equal to the next  annual  cash  bonus  (if
          approved by the Compensation Committee in January/February of the year
          following the year of termination).
<PAGE>

          (v) $15,000 of outplacement services.

     1.2  Cause.  "Cause",  for  the  purposes  of  Section  1,  is  defined  as
          conviction  of any  crime,  whether  or  not  involving  the  Company,
          constituting  a felony;  gross neglect or misconduct in the conduct of
          the  Executive's  duties;  willful or  repeated  failure or refusal to
          perform such duties may be delegated to the Executive by the CEO.

     1.3  Options.  Unless  provisions  in  some  other  agreement  between  the
          Executive and the Company or provisions in the option plan under which
          options held by the Executive at the date of termination  were granted
          are more favorable to the Executive,  (i) for Executives with three or
          more years of service at date of  termination,  unvested  options that
          would  have  vested  in the  first  six  month  period  after  date of
          termination  shall  accelerate and become vested,  and then all vested
          options may continue to be  exercised  for six months  thereafter  and
          (ii)  for all  other  Executives  all  vested  options  at the date of
          termination may continue to be exercised for six months thereafter. In
          each  case  all  unvested  options  remaining   unvested  at  date  of
          termination shall terminate.

     1.4  Confidential Information

          a. The Executive  agrees to comply with the policies and procedures of
          the  Company  and  its   Subsidiaries   for  protecting   Confidential
          Information and shall never disclose to any Person (except as required
          by  applicable   law)  or  use  for  his  own  benefit  or  gain,  any
          Confidential  Information  obtained by the  Executive  incident to his
          employment  or  other  association  with  the  Company  or  any of its
          Subsidiaries.  The Executive  understands that this restriction  shall
          continue to apply after his employment  terminates,  regardless of the
          reason for such termination.

          b. All  documents,  records,  tapes and other  media of every kind and
          description  relating to the business,  present or  otherwise,  of the
          Company  or its  subsidiaries  and any  copies,  in  whole or in part,
          thereof (the  "Documents")  whether or not prepared by the  Executive,
          shall  be the sole  and  exclusive  property  of the  Company  and its
          subsidiaries.  The Executive  shall  safeguard all Documents and shall
          surrender to the Company at the time his  employment  terminates or at
          such earlier time or times as the CEO or his designee may specify, all
          Documents then in the Executive's possession or control.
<PAGE>

     1.5  Covenant Not To Compete

          Restricted Activities.  The Executive agrees that some restrictions on
          his  activities  during  and after his  employment  are  necessary  to
          protect the goodwill,  Confidential  Information and other  legitimate
          interests  of the  Company and its  Subsidiaries,  and that the agreed
          restrictions  set forth below will not deprive  the  Executive  of the
          ability to earn a livelihood:

          a. While the  Executive  is  employed by the  Company  and,  after his
          employment  terminates,  for the  greater  of one  year or the  period
          during  which  severance  payments  of base amount are being made (the
          "Non-Competition  Period"),  the  Executive  shall  not,  directly  or
          indirectly,  whether as owner, partner, investor,  consultant,  agent,
          employee,  co-venturer or otherwise,  compete with the business of the
          Company or any of its Subsidiaries within the United States, or within
          any  foreign  country  in which the  Products  are sold at the date of
          termination of employment,  or undertake any planning for any business
          competitive with the Company or any of its Subsidiaries. Specifically,
          but without limiting the foregoing, the Executive agrees not to engage
          in  any  manner  in  any  activity  that  is  directly  or  indirectly
          competitive   with  the   business  of  the  Company  or  any  of  its
          Subsidiaries  as conducted or which has been proposed by management to
          the Board within six months prior to  termination  of the  Executive's
          employment.  Restricted  activity  also  includes  without  limitation
          accepting  employment or a consulting position with any Person who is,
          or at any time within twelve (12) months prior to  termination  of the
          Executive's  employment  has been, a distributor of the Company or any
          of its  Subsidiaries.  For the  purposes  of  this  Section  1.5,  the
          business  of  the  Company  and  its   Subsidiaries   shall  mean  the
          manufacture  or sale of the  Products.  "Products"  mean all  products
          planned, researched,  developed, tested, manufactured, sold, licensed,
          leased or otherwise  distributed or put into use by the Company or any
          of its  Subsidiaries,  together  with all  services  provided to third
          parties or planned by the Company or any of its  Subsidiaries,  during
          the  Executive's  employment;  as used herein,  "planned"  refers to a
          Product or service  which the Company has decided to introduce  within
          six months from the date as of which such term is applied.

          b. The Executive further agrees that during the Non-Competition Period
          or in connection with the Executive's  termination of employment,  the
          Executive will not hire or attempt to hire any employee of the Company
          or any of its  Subsidiaries,  assist  in such  hiring  by any  Person,
          encourage any such employee to terminate his or her relationship  with
          the Company or any of its  Subsidiaries,  or solicit or encourage  any
          customer  or  vendor  of the  Company  or any of its  Subsidiaries  to
          terminate its  relationship  with them, or, in the case of a customer,
          to  conduct  with any  Person  any  business  or  activity  which such
          customer  conducts  or could  conduct  with the  Company or any of its
          Subsidiaries.

          c. The  provisions of this Section 1.5 shall not be deemed to preclude
          the Executive from employment or engagement during the Non-Competition
          Period following termination of employment hereunder by a corporation,
          some of the activities of which are  competitive  with the business of
          the Company,  if the  Executive's  activities  do not relate,  to such
          competitive business,  and nothing contained in this Section 1.5 shall
          be deemed to prohibit the Executive, during the Non-Competition Period
<PAGE>

          following  termination  of  employment  hereunder,  from  acquiring or
          holding,  solely as an investment,  publicly traded  securities of any
          competitor  corporation  so  long as such  securities  do not,  in the
          aggregate,  constitute  one-half  of  1%  of  the  outstanding  voting
          securities of such corporation.

          d. Without  limiting the foregoing,  it is understood that the Company
          shall not be obligated  to continue to make the payments  specified in
          this  Agreement in the event of a material  breach by the Executive of
          the provisions of Sections 1.4 or 1.5 of this Agreement,  which breach
          continues  without  having  been cured  within 30 days  after  written
          notice to the Executive specifying the breach in reasonable detail.

     1.6  Enforcement of Covenants.

          The Executive  acknowledges  that he has carefully read and considered
          all  the  terms  and  conditions  of  this  Agreement,  including  the
          restraints  imposed  upon him pursuant to Sections 1.4 and 1.5 hereof.
          The  Executive  agrees  that said  restraints  are  necessary  for the
          reasonable and proper  protection of the Company and its  Subsidiaries
          and that each and every one of the restraints is reasonable in respect
          to subject matter,  length of time and geographic  area. The Executive
          further  acknowledges  that,  were he to breach  any of the  covenants
          contained  in Sections  1.4 and 1.5 hereof,  the damage to the Company
          would be irreparable. The Executive therefore agrees that the Company,
          in addition to any other  remedies  available to it, shall be entitled
          to seek preliminary and permanent injunctive relief against any breach
          or  threatened  breach  by the  Executive  of any of  said  covenants,
          without  having to post bond.  The parties  further agree that, in the
          event  that  any  provision  of  Section  1.4 or 1.5  hereof  shall be
          determined by any court of competent  jurisdiction to be unenforceable
          by  reason of its being  extended  over too great a time,  too large a
          geographic  area or too great a range of  activities,  such  provision
          shall be  deemed  to be  modified  to permit  its  enforcement  to the
          maximum extent permitted by law.

     1.7  This  Section 1 shall not be  applicable  while the  Executive  has an
          Employment  Agreement providing for severance that would be applicable
          to a termination  other than for cause on the applicable  date of such
          termination.

     2.   Severance Payable After a Change in Control

     2.1  In the event of a  termination  by the  Company  other than for Cause,
          Death or  Disability  within  the first  two  years  after a Change in
          Control (as defined) or termination by the Executive  within the first
          two years  after a Change in Control  for Good  Reason  (as  defined),
          severance  shall be payable or  provided to the  Executive  as follows
          (and  subject  to the  provisions  of the  additional  subsections  of
          Section 2):

          (i) A  single  lump sum  equal to the sum of (a) one and a half  times
          (i.e.  18  months)  annual  base  salary for the  Executive  in effect
          immediately  prior to the date of the Change in Control or immediately
          prior to the date of  termination  (whichever  is greater)  and (b) an
          amount equal to one and a half times the last year's annual cash bonus
          paid to the Executive.
<PAGE>

          (ii) Health,  life and other welfare  benefits  shall continue for one
          year on the same terms available to employees generally.

          (iii)  The  Company's  contribution  to  the  401(k)  account  of  the
          Executive  shall  continue  for one year at the same  rate  (but in no
          event lower than the rate in effect prior to the Change in Control) as
          applicable  to employees  generally  or, if such  continuation  is not
          permitted  by the  Company's  401(k)  plan,  then  the  amount  of the
          Company's  contribution  shall  be made by a lump sum  payment  and/or
          distribution  of Company  stock made to the Executive at the time said
          payment/distribution is made to employees generally.

     2.2  "Cause" shall have the meaning set forth in Section 1.2 above.

     2.3  "Change in Control" shall be defined as follows:

          A  "Change  in  Control"  shall  be  deemed  to have  occurred  if the
          conditions set forth in any one of the following paragraphs shall have
          been satisfied:

          (a) any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
          indirectly,  of securities of the Company  representing 35% or more of
          the  combined   voting  power  of  the  Company's   then   outstanding
          securities; or

          (b)  during  any  period of not more than two  consecutive  years (not
          including  any period prior to October 26, 1994),  individuals  who at
          the beginning of such period constitute the Board and any new director
          (other than a director  designated by a Person who has entered into an
          agreement with the Company to effect a transaction described in Clause
          (a), (c) or (d) of this  Section  2.3) whose  election by the Board or
          nomination for election by the Company's  stockholders was approved by
          a vote of at least  two-thirds  (2/3) of the  directors  then still in
          office who either were  directors  at the  beginning  of the period or
          whose  election or nomination for election was previously so approved,
          cease for any reason to constitute a majority thereof; or

          (c) the  shareholders of the Company approve a merger or consolidation
          of the Company with any other corporation, other than

               (1) a merger or  consolidation  which would  result in the voting
               securities of the Company  outstanding  immediately prior thereto
               continuing to represent (either by remaining outstanding or being
               converted into voting  securities of the surviving entity) 60% or
               more of the combined voting power of the voting securities of the
               Company or such surviving entity  outstanding  immediately  after
               such merger or consolidation, or
<PAGE>

               (2)  a  merger  or   consolidation   effected   to   implement  a
               recapitalization of the Company (or similar transaction) in which
               no person  acquires 35% or more of the  combined  voting power of
               the Company's then outstanding securities; or

          (d)  the  shareholders  of the  Company  approve  a plan  of  complete
          liquidation of the Company or an agreement for the sale or disposition
          by the Company of all or substantially all the Company's assets.

     Notwithstanding the foregoing  provisions of this Section 2.3, a "Change in
Control" will not be deemed to have occurred solely because of (i) the ownership
or acquisition of securities of the Company (or any reporting  requirement under
the  Securities  Exchange Act of 1934) relating  thereto by an employee  benefit
plan  maintained  by the Company for the benefit of employees or by ownership of
securities of the Company that were beneficially owned as of December 31,1998 by
any of Ben Cohen,  Jerry  Greenfield,  Jeffrey Furman and Perry Odak;  provided,
however,  that a "Change of Control"  under  Section 2.3 shall be deemed to have
occurred  in the event any of Ben Cohen,  Jerry  Greenfield  or  Jeffrey  Furman
becomes the Beneficial Owner,  directly or indirectly,  of Common Stock or other
voting securities of the Company  representing an amount of beneficial ownership
which is (i) greater than 35% of the combined voting power of the Company's then
outstanding  voting  securities  (the threshold  under Section  2.3(a)) and (ii)
greater than the amount beneficially owned by any such Person as of December 31,
1998, by at least 22% of the number of outstanding shares of Common Stock of the
Company as of December 31, 1998 (adjusted for stock splits and the like).

     In addition,  a Change in Control  shall not be deemed to have occurred for
purposes of this Section 2.3 if the Executive is the person obtaining control or
a member of any group obtaining control in the defined Change of Control. [

     In the foregoing provisions of this definition of "Change in Control",  the
following terms shall have the meanings set forth below:

     "Person" in Section  2.3 shall have the meaning  given in Section 3 (a) (9)
of the  Securities  Exchange Act of 1934, as modified and used in Sections 13 9d
and 14 (d) thereof; however, a Person shall not include

          (1) the Company or any controlled subsidiary of the Company,

          (2) a trustee or other fiduciary holding  securities under an employee
          benefit plan of the Company or
<PAGE>

          (3) a corporation or other entity owned,  directly or  indirectly,  by
          the shareholders of the Company in substantially  the same proportions
          as their ownership of stock of the Company.

          "Beneficial  Owner" in Section 2.3 shall have the  meaning  defined in
          Rule 13d-3 under the  Securities  Exchange Act of 1934 as amended from
          time to time.

     2.4  "Good Reason" shall be defined as follows:

          (i) Failure of the Company to continue  the  Executive in the position
          the  Executive  had  twelve  months  prior to the date of a Change  in
          Control or any portion of greater  responsibility  the  Executive  may
          have held immediately prior to the Change in Control;

          (ii)   Diminution   in  the   nature  or  scope  of  the   Executive's
          responsibilities, duties or authority; or

          (iii)  Failure  of the  Company  to  provide  the  Executive  the base
          amounts,  bonus  and  benefits  in  accordance  with the  terms of any
          employment  agreement  in effect  immediately  prior to the  Change in
          Control  between the Executive and the Company or, if there is no such
          employment  agreement,  the levels of base salary,  bonus or aggregate
          benefits taken together that were in effect  immediately  prior to the
          Change in Control.

     2.5  Options.

          Unless provisions in some other agreement  (including an option grant)
          between the Executive and the Company or applicable  provisions in the
          option plan under which options held by the Executive were granted are
          more  favorable  to the  Executive,  and except as may be  provided on
          terms more favorable to the Executive in Section 1 of this  Agreement,
          with respect to a termination  of the Executive  Other Than For Cause,
          all unvested options held by the Executive shall accelerate and become
          vested  immediately  prior to the Change in Control and shall continue
          to be exercisable for six months.
<PAGE>

     2.6  Excise Tax Limitation.

          Notwithstanding  Section 2.1 of this Agreement,  in the event that any
          Payment (as hereinafter  defined) would be subject in whole or in part
          to the  excise  tax  (the  "Excise  Tax")  under  Section  4999 of the
          Internal  Revenue  Code  (the  "Code"),  then the  severance  payments
          payable  under Section 2.1 of this  Agreement  shall be reduced to the
          extent,  but only to the extent,  necessary  so that no portion of any
          Payment is subject  to the  Excise  Tax (the  "Severance  Reduction").
          However, no Severance Reduction shall be made unless the net amount of
          the Total  Payments  (as  hereinafter  defined)  after such  Severance
          Reduction and after deduction of the net amount of federal,  state and
          local  income taxes on such reduced  Total  Payments  would be greater
          than the net  amount  of the  Total  Payments  without  the  Severance
          Reduction but after  deduction of the Excise Tax and the net amount of
          federal,  state  and  local  income  taxes  on  such  unreduced  Total
          Payments.  The determination as to whether a Severance Reduction is to
          be made and, if so, the amount of any such reduction  shall be made by
          the firm of certified  public  accountants that had been acting as the
          Company's  auditors  prior to the  Change in  Control or by such other
          firm of certified  public  accountants,  benefits  consulting  firm or
          legal counsel as the Board may  designate  for such purpose,  with the
          approval of the Executive, prior to the Change in Control.

          The  Company   shall   provide  the   Executive   with  the  auditor's
          calculations  of the amounts  referred to in this Section 2.6 and such
          supporting  materials as are reasonably necessary for the Executive to
          evaluate the Company's calculation.

          For  purposes  of this  Section  2.6,  the term  "Payment"  means  any
          "payment  in the  nature  of  compensation"  (as that  term is used in
          Section  280G of the Code") to or for the  benefit  of the  Executive,
          whether or not paid pursuant to this Agreement,  that is contingent or
          under Section 280G of the Code would be presumed to be contingent on a
          Change in Control;  and the term "Total  Payments" means the aggregate
          of all Payments.

     2.7  Additional Provisions.

          The provisions of Section 1.4 shall continue to be applicable  after a
          termination  of employment  under  Subsection  2.1. The  provisions of
          Section 1.5 shall remain applicable.

     3.   Other Provisions

     3.1  Assignment.

          Neither the Company nor the Executive may make any  assignment of this
          Agreement or any interest  herein,  by operation of law or  otherwise,
          without the prior  written  consent of the other;  provided,  however,
          that  in  the  event  that  the  Company  shall  hereafter   effect  a
          reorganization,  consolidate  with, or merge into, any other Person or
          transfer all or  substantially  all of its properties or assets to any
          other  Person,  the Company shall require such Person or the resulting
          entity to assume  expressly and agree to perform this Agreement in the
          same manner and to the same extent that the Company  would be required
          to perform and provided  that nothing in this Section  shall limit the
          provisions of Section 2.

     3.2  Severability.

          If any portion or provision of this  Agreement  shall to any extent be
          declared   illegal   or   unenforceable   by  a  court  of   competent
          jurisdiction, then the remainder of this Agreement, or the application
          of such portion or provision in  circumstances  other than those as to
          which it is so  declared  illegal  or  unenforceable,  shall be not be
          affected  thereby,  and each portion and  provision of this  Agreement
          shall be valid and enforceable to the fullest extent permitted by law.
<PAGE>

     3.3  Waiver

          No waiver of any  provision  hereof shall be effective  unless made in
          writing and signed by the waiving  party.  The failure of either party
          to  require  the  performance  of  any  term  or  obligation  of  this
          Agreement,  or the  waiver  by  either  party  of any  breach  of this
          Agreement,  shall not prevent any subsequent  enforcement of such term
          or obligation or be deemed a waiver of any subsequent breach.

     3.4  Notices.

          Any  and all  notices,  requests,  demands  and  other  communications
          provided  for by this  Agreement  shall  be in  writing  and  shall be
          effective  when  delivered in person or deposited in the United States
          mail, postage prepaid,  registered or certified,  and addressed to the
          Executive  at his last known  address on the books of the Company and,
          in the  case of the  Company,  at its  principal  place  of  business,
          attention  Chief  Executive  Officer,  with a copy  to  Ropes  & Gray,
          Attention Howard K. Fuguet,  Esq., One International Place, Boston, MA
          02110.

     3.5  Entire Agreement.

          This Agreement  constitutes the entire  agreement  between the parties
          with respect to severance upon a termination by the Company other than
          for cause and with  respect to  severance  upon a  termination  by the
          Company other than for cause or by the Executive for Good Reason after
          a Change in  Control  and with  respect  to  Options  upon a Change in
          Control and supersedes all prior and  contemporaneous  communications,
          representations  and  understandings,  written or oral,  with  respect
          thereto, except (i) as otherwise expressly provided herein and (ii) as
          otherwise provided in any other written agreement or benefit plan that
          is more  favorable  to the  Executive  with  respect to  severance  or
          options.

     3.6  Amendment.

          This Agreement may be amended or modified only by a written instrument
          signed  by  the  Executive  and by a duly  authorized  officer  of the
          Company.

     3.7  Governing Law, Arbitration and Consent to Jurisdiction.

          This is a Vermont  contract and shall be construed and enforced  under
          and be governed  in all  respects by the laws of the State of Vermont,
          without  regard to the Vermont  internal  conflict of laws  principles
          thereof.  The parties  each agree to promptly  and  mutually  select a
          mediator and promptly mediate in good faith any controversy,  claim or
          dispute  arising  between the parties hereto arising out of or related
          to this Agreement and its  performance or any breach or claimed breach
          thereof. In the event that mediation does not resolve any such matter,
          then such matter other than any matter in which  injunctive  relief or
          other  equitable  relief  is  sought  shall be  definitively  resolved
          through  binding  arbitration  conducted  in the  City of  Burlington,
          Vermont,  by a panel of three (3)  arbitrators in accordance  with the
<PAGE>

          then current Commercial  Arbitration Rules of the American Arbitration
          Association;  provided,  however, that notwithstanding anything to the
          contrary in such Commercial  Arbitration  Rules,  the parties shall be
          entitled in the course of any arbitration  conducted  pursuant to this
          Section  to seek and  obtain  discovery  from one  another to the same
          extent  and by  means of the same  mechanisms  authorized  by Rules 27
          through  37 of the  Federal  Rules of Civil  Procedure.  The power and
          office of the  arbitrators  shall  arise  wholly and solely  from this
          Agreement  and the then current  Commercial  Arbitration  Rules of the
          American Arbitration Association. The award of the panel or a majority
          of them so rendered shall be final and binding,  and judgment upon the
          award rendered by the  arbitrators  may be entered in any court having
          jurisdiction thereto.

          To the extent a dispute is not to be arbitrated in accordance with the
          foregoing,  each of the  Company  and the  Executive  (i)  irrevocably
          submits to the  jurisdiction  of the United States  District  Court of
          Vermont and to the jurisdiction of the state courts of Vermont for the
          purpose of any suit or other  proceeding  arising out of or based upon
          the  Agreement or the subject  matter  hereof and agrees that any such
          proceeding shall be brought or maintained only in such court, and (ii)
          waives, to the extent not prohibited by applicable law, and agrees not
          to assert in any such proceedings, any claim that it is not subject to
          the  jurisdiction of the above-named  courts,  that he or it is immune
          from  extraterritorial  injunctive relief or other injunctive  relief,
          that any such proceeding brought or maintained in a court provided for
          above may not be properly brought or maintained in such court,  should
          be transferred to some other court or should be stayed or dismissed by
          reason of the pendency of some other  proceeding  in some other court,
          or  that  this  Agreement  or the  subject  matter  hereof  may not be
          enforced in or by such court.

     3.8  Protection of Reputation.

          During  the  period  of  employment  and  during  any  period in which
          severance  payments  or  benefits  are  paid or  provided  under  this
          Agreement,  the Executive  agrees that he will take no action which is
          intended to, or would  reasonably  be expected to, harm the Company or
          its  reputation  or which  would  reasonably  be  expected  to lead to
          unwanted or unfavorable  publicity to the Company (it being understood
          that competition which does not breach Section 1.5 shall not be deemed
          to be a breach of this Section).

     3.9  Survival.

          Cessation or termination of  Executive's  employment  with the Company
          shall not result in  termination  of this  Agreement.  The  respective
          obligations  of Executive and the rights and benefits  afforded to the
          Company as provided in this Agreement after  termination of employment
          shall  survive  cessation or  termination  of  Executive's  employment
          hereunder.

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly authorized officer and by the Executive as of the date first above written.

                                                    BEN & JERRY'S HOMEMADE, INC.

     /s/Charles Green                            By:/s/Perry D. Odak
     ----------------------                       -------------------
        Executive                                    Chief Executive Officer


                            SEVERANCE AGREEMENT

     Severance  Agreement  dated as of July 30, 1999 between Frances Rathke (the
"Executive")  and Ben &  Jerry's  Homemade,  Inc.  (the  "Company"),  a  Vermont
corporation headquartered at 30 Community Drive, South Burlington, VT 05403.

         WHEREAS, the parties wish to confirm certain severance understandings.

         NOW  THEREFORE,  in  consideration  of these  premises  and the  mutual
promises set forth below and other good and valuable consideration,  the receipt
of which is hereby acknowledged, the parties hereby agree as follows:

     1.   Severance  Payable on Termination by the Company Other Than For Cause,
          Death or Disability

     1.1  In the event of  termination of the Executive by the Company for other
          than Cause, Death or Disability, the Executive will be entitled to:

          (i) Severance at the Executive's  monthly base salary rate immediately
          preceding date of notice of termination,  payable for six months, plus
          (if so  approved  by  the  Compensation  Committee  of  the  Board  of
          Directors of the Company or an officer  delegated by the  Committee) a
          second period of up to an additional  six months in the event that the
          employee has not found other comparable employment,  but with payments
          in this  additional  period  terminating  on the  date  the  Executive
          obtains comparable employment;  provided that, for officers with three
          or more years of employment service at date of termination,  severance
          at the  monthly  base salary rate  immediately  preceding  the date of
          notice of termination, payable for 12 months;

          (ii)Continuation   of  health,  life  and  other  "welfare"  insurance
          benefits on the same terms as available to employees  generally during
          the period of severance  payments.  Other  benefits (such as 401(k) or
          ESPP or ESOP, which are keyed to employee status) do not continue;

          (iii) The severance  payments  required to be made under (i) above are
          not reduced by any other job earnings, i.e. no mitigation;

          (iv)for  officers  with  three or more years of service at the date of
          termination,  payment of the appropriate pro rata percentage (based on
          the date of termination in the year) of the next annual cash bonus (if
          approved by the Compensation Committee in January/February of the year
          following the year of  termination)  provided that, in addition (if so
          approved and if the Company's  bottom line  financial  results for the
          year in which  termination  occurs  are not lower  than the  financial
          results  for  the  preceding  year),  the  pro  rata  percentage,   as
          determined  above,  shall be figured  on the  "base" of a full  year's
          bonus (which shall in no event be less than the full year's bonus paid
          for the prior year) and, for other officers with less than three years
          of service at date of termination, payment of the appropriate pro rata
          percentage  of an  amount  equal to the next  annual  cash  bonus  (if
          approved by the Compensation Committee in January/February of the year
          following the year of termination).
<PAGE>

          (v) $15,000 of outplacement services.

     1.2  Cause.  "Cause",  for  the  purposes  of  Section  1,  is  defined  as
          conviction  of any  crime,  whether  or  not  involving  the  Company,
          constituting  a felony;  gross neglect or misconduct in the conduct of
          the  Executive's  duties;  willful or  repeated  failure or refusal to
          perform such duties may be delegated to the Executive by the CEO.

     1.3  Options.  Unless  provisions  in  some  other  agreement  between  the
          Executive and the Company or provisions in the option plan under which
          options held by the Executive at the date of termination  were granted
          are more favorable to the Executive,  (i) for Executives with three or
          more years of service at date of  termination,  unvested  options that
          would  have  vested  in the  first  six  month  period  after  date of
          termination  shall  accelerate and become vested,  and then all vested
          options may continue to be  exercised  for six months  thereafter  and
          (ii)  for all  other  Executives  all  vested  options  at the date of
          termination may continue to be exercised for six months thereafter. In
          each  case  all  unvested  options  remaining   unvested  at  date  of
          termination shall terminate.

     1.4  Confidential Information

          a. The Executive  agrees to comply with the policies and procedures of
          the  Company  and  its   Subsidiaries   for  protecting   Confidential
          Information and shall never disclose to any Person (except as required
          by  applicable   law)  or  use  for  his  own  benefit  or  gain,  any
          Confidential  Information  obtained by the  Executive  incident to his
          employment  or  other  association  with  the  Company  or  any of its
          Subsidiaries.  The Executive  understands that this restriction  shall
          continue to apply after his employment  terminates,  regardless of the
          reason for such termination.

          b. All  documents,  records,  tapes and other  media of every kind and
          description  relating to the business,  present or  otherwise,  of the
          Company  or its  subsidiaries  and any  copies,  in  whole or in part,
          thereof (the  "Documents")  whether or not prepared by the  Executive,
          shall  be the sole  and  exclusive  property  of the  Company  and its
          subsidiaries.  The Executive  shall  safeguard all Documents and shall
          surrender to the Company at the time his  employment  terminates or at
          such earlier time or times as the CEO or his designee may specify, all
          Documents then in the Executive's possession or control.
<PAGE>

     1.5  Covenant Not To Compete

          Restricted Activities.  The Executive agrees that some restrictions on
          his  activities  during  and after his  employment  are  necessary  to
          protect the goodwill,  Confidential  Information and other  legitimate
          interests  of the  Company and its  Subsidiaries,  and that the agreed
          restrictions  set forth below will not deprive  the  Executive  of the
          ability to earn a livelihood:

          a. While the  Executive  is  employed by the  Company  and,  after his
          employment  terminates,  for the  greater  of one  year or the  period
          during  which  severance  payments  of base amount are being made (the
          "Non-Competition  Period"),  the  Executive  shall  not,  directly  or
          indirectly,  whether as owner, partner, investor,  consultant,  agent,
          employee,  co-venturer or otherwise,  compete with the business of the
          Company or any of its Subsidiaries within the United States, or within
          any  foreign  country  in which the  Products  are sold at the date of
          termination of employment,  or undertake any planning for any business
          competitive with the Company or any of its Subsidiaries. Specifically,
          but without limiting the foregoing, the Executive agrees not to engage
          in  any  manner  in  any  activity  that  is  directly  or  indirectly
          competitive   with  the   business  of  the  Company  or  any  of  its
          Subsidiaries  as conducted or which has been proposed by management to
          the Board within six months prior to  termination  of the  Executive's
          employment.  Restricted  activity  also  includes  without  limitation
          accepting  employment or a consulting position with any Person who is,
          or at any time within twelve (12) months prior to  termination  of the
          Executive's  employment  has been, a distributor of the Company or any
          of its  Subsidiaries.  For the  purposes  of  this  Section  1.5,  the
          business  of  the  Company  and  its   Subsidiaries   shall  mean  the
          manufacture  or sale of the  Products.  "Products"  mean all  products
          planned, researched,  developed, tested, manufactured, sold, licensed,
          leased or otherwise  distributed or put into use by the Company or any
          of its  Subsidiaries,  together  with all  services  provided to third
          parties or planned by the Company or any of its  Subsidiaries,  during
          the  Executive's  employment;  as used herein,  "planned"  refers to a
          Product or service  which the Company has decided to introduce  within
          six months from the date as of which such term is applied.

          b. The Executive further agrees that during the Non-Competition Period
          or in connection with the Executive's  termination of employment,  the
          Executive will not hire or attempt to hire any employee of the Company
          or any of its  Subsidiaries,  assist  in such  hiring  by any  Person,
          encourage any such employee to terminate his or her relationship  with
          the Company or any of its  Subsidiaries,  or solicit or encourage  any
          customer  or  vendor  of the  Company  or any of its  Subsidiaries  to
          terminate its  relationship  with them, or, in the case of a customer,
          to  conduct  with any  Person  any  business  or  activity  which such
          customer  conducts  or could  conduct  with the  Company or any of its
          Subsidiaries.

          c. The  provisions of this Section 1.5 shall not be deemed to preclude
          the Executive from employment or engagement during the Non-Competition
          Period following termination of employment hereunder by a corporation,
          some of the activities of which are  competitive  with the business of
          the Company,  if the  Executive's  activities  do not relate,  to such
          competitive business,  and nothing contained in this Section 1.5 shall
          be deemed to prohibit the Executive, during the Non-Competition Period
<PAGE>

          following  termination  of  employment  hereunder,  from  acquiring or
          holding,  solely as an investment,  publicly traded  securities of any
          competitor  corporation  so  long as such  securities  do not,  in the
          aggregate,  constitute  one-half  of  1%  of  the  outstanding  voting
          securities of such corporation.

          d. Without  limiting the foregoing,  it is understood that the Company
          shall not be obligated  to continue to make the payments  specified in
          this  Agreement in the event of a material  breach by the Executive of
          the provisions of Sections 1.4 or 1.5 of this Agreement,  which breach
          continues  without  having  been cured  within 30 days  after  written
          notice to the Executive specifying the breach in reasonable detail.

     1.6  Enforcement of Covenants.

          The Executive  acknowledges  that he has carefully read and considered
          all  the  terms  and  conditions  of  this  Agreement,  including  the
          restraints  imposed  upon him pursuant to Sections 1.4 and 1.5 hereof.
          The  Executive  agrees  that said  restraints  are  necessary  for the
          reasonable and proper  protection of the Company and its  Subsidiaries
          and that each and every one of the restraints is reasonable in respect
          to subject matter,  length of time and geographic  area. The Executive
          further  acknowledges  that,  were he to breach  any of the  covenants
          contained  in Sections  1.4 and 1.5 hereof,  the damage to the Company
          would be irreparable. The Executive therefore agrees that the Company,
          in addition to any other  remedies  available to it, shall be entitled
          to seek preliminary and permanent injunctive relief against any breach
          or  threatened  breach  by the  Executive  of any of  said  covenants,
          without  having to post bond.  The parties  further agree that, in the
          event  that  any  provision  of  Section  1.4 or 1.5  hereof  shall be
          determined by any court of competent  jurisdiction to be unenforceable
          by  reason of its being  extended  over too great a time,  too large a
          geographic  area or too great a range of  activities,  such  provision
          shall be  deemed  to be  modified  to permit  its  enforcement  to the
          maximum extent permitted by law.

     1.7  This  Section 1 shall not be  applicable  while the  Executive  has an
          Employment  Agreement providing for severance that would be applicable
          to a termination  other than for cause on the applicable  date of such
          termination.

     2.   Severance Payable After a Change in Control

     2.1  In the event of a  termination  by the  Company  other than for Cause,
          Death or  Disability  within  the first  two  years  after a Change in
          Control (as defined) or termination by the Executive  within the first
          two years  after a Change in Control  for Good  Reason  (as  defined),
          severance  shall be payable or  provided to the  Executive  as follows
          (and  subject  to the  provisions  of the  additional  subsections  of
          Section 2):

          (i) A  single  lump sum  equal to the sum of (a) one and a half  times
          (i.e.  18  months)  annual  base  salary for the  Executive  in effect
          immediately  prior to the date of the Change in Control or immediately
          prior to the date of  termination  (whichever  is greater)  and (b) an
          amount equal to one and a half times the last year's annual cash bonus
          paid to the Executive.
<PAGE>

          (ii) Health,  life and other welfare  benefits  shall continue for one
          year on the same terms available to employees generally.

          (iii)  The  Company's  contribution  to  the  401(k)  account  of  the
          Executive  shall  continue  for one year at the same  rate  (but in no
          event lower than the rate in effect prior to the Change in Control) as
          applicable  to employees  generally  or, if such  continuation  is not
          permitted  by the  Company's  401(k)  plan,  then  the  amount  of the
          Company's  contribution  shall  be made by a lump sum  payment  and/or
          distribution  of Company  stock made to the Executive at the time said
          payment/distribution is made to employees generally.

     2.2  "Cause" shall have the meaning set forth in Section 1.2 above.

     2.3  "Change in Control" shall be defined as follows:

          A  "Change  in  Control"  shall  be  deemed  to have  occurred  if the
          conditions set forth in any one of the following paragraphs shall have
          been satisfied:

          (a) any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
          indirectly,  of securities of the Company  representing 35% or more of
          the  combined   voting  power  of  the  Company's   then   outstanding
          securities; or

          (b)  during  any  period of not more than two  consecutive  years (not
          including  any period prior to October 26, 1994),  individuals  who at
          the beginning of such period constitute the Board and any new director
          (other than a director  designated by a Person who has entered into an
          agreement with the Company to effect a transaction described in Clause
          (a), (c) or (d) of this  Section  2.3) whose  election by the Board or
          nomination for election by the Company's  stockholders was approved by
          a vote of at least  two-thirds  (2/3) of the  directors  then still in
          office who either were  directors  at the  beginning  of the period or
          whose  election or nomination for election was previously so approved,
          cease for any reason to constitute a majority thereof; or

          (c) the  shareholders of the Company approve a merger or consolidation
          of the Company with any other corporation, other than

               (1) a merger or  consolidation  which would  result in the voting
               securities of the Company  outstanding  immediately prior thereto
               continuing to represent (either by remaining outstanding or being
               converted into voting  securities of the surviving entity) 60% or
               more of the combined voting power of the voting securities of the
               Company or such surviving entity  outstanding  immediately  after
               such merger or consolidation, or
<PAGE>

               (2)  a  merger  or   consolidation   effected   to   implement  a
               recapitalization of the Company (or similar transaction) in which
               no person  acquires 35% or more of the  combined  voting power of
               the Company's then outstanding securities; or

          (d)  the  shareholders  of the  Company  approve  a plan  of  complete
          liquidation of the Company or an agreement for the sale or disposition
          by the Company of all or substantially all the Company's assets.

     Notwithstanding the foregoing  provisions of this Section 2.3, a "Change in
Control" will not be deemed to have occurred solely because of (i) the ownership
or acquisition of securities of the Company (or any reporting  requirement under
the  Securities  Exchange Act of 1934) relating  thereto by an employee  benefit
plan  maintained  by the Company for the benefit of employees or by ownership of
securities of the Company that were beneficially owned as of December 31,1998 by
any of Ben Cohen,  Jerry  Greenfield,  Jeffrey Furman and Perry Odak;  provided,
however,  that a "Change of Control"  under  Section 2.3 shall be deemed to have
occurred  in the event any of Ben Cohen,  Jerry  Greenfield  or  Jeffrey  Furman
becomes the Beneficial Owner,  directly or indirectly,  of Common Stock or other
voting securities of the Company  representing an amount of beneficial ownership
which is (i) greater than 35% of the combined voting power of the Company's then
outstanding  voting  securities  (the threshold  under Section  2.3(a)) and (ii)
greater than the amount beneficially owned by any such Person as of December 31,
1998, by at least 22% of the number of outstanding shares of Common Stock of the
Company as of December 31, 1998 (adjusted for stock splits and the like).

     In addition,  a Change in Control  shall not be deemed to have occurred for
purposes of this Section 2.3 if the Executive is the person obtaining control or
a member of any group obtaining control in the defined Change of Control. [

     In the foregoing provisions of this definition of "Change in Control",  the
following terms shall have the meanings set forth below:

     "Person" in Section  2.3 shall have the meaning  given in Section 3 (a) (9)
of the  Securities  Exchange Act of 1934, as modified and used in Sections 13 9d
and 14 (d) thereof; however, a Person shall not include

          (1) the Company or any controlled subsidiary of the Company,

          (2) a trustee or other fiduciary holding  securities under an employee
          benefit plan of the Company or
<PAGE>

          (3) a corporation or other entity owned,  directly or  indirectly,  by
          the shareholders of the Company in substantially  the same proportions
          as their ownership of stock of the Company.

          "Beneficial  Owner" in Section 2.3 shall have the  meaning  defined in
          Rule 13d-3 under the  Securities  Exchange Act of 1934 as amended from
          time to time.

     2.4  "Good Reason" shall be defined as follows:

          (i) Failure of the Company to continue  the  Executive in the position
          the  Executive  had  twelve  months  prior to the date of a Change  in
          Control or any portion of greater  responsibility  the  Executive  may
          have held immediately prior to the Change in Control;

          (ii)   Diminution   in  the   nature  or  scope  of  the   Executive's
          responsibilities, duties or authority; or

          (iii)  Failure  of the  Company  to  provide  the  Executive  the base
          amounts,  bonus  and  benefits  in  accordance  with the  terms of any
          employment  agreement  in effect  immediately  prior to the  Change in
          Control  between the Executive and the Company or, if there is no such
          employment  agreement,  the levels of base salary,  bonus or aggregate
          benefits taken together that were in effect  immediately  prior to the
          Change in Control.

     2.5  Options.

          Unless provisions in some other agreement  (including an option grant)
          between the Executive and the Company or applicable  provisions in the
          option plan under which options held by the Executive were granted are
          more  favorable  to the  Executive,  and except as may be  provided on
          terms more favorable to the Executive in Section 1 of this  Agreement,
          with respect to a termination  of the Executive  Other Than For Cause,
          all unvested options held by the Executive shall accelerate and become
          vested  immediately  prior to the Change in Control and shall continue
          to be exercisable for six months.
<PAGE>

     2.6  Excise Tax Limitation.

          Notwithstanding  Section 2.1 of this Agreement,  in the event that any
          Payment (as hereinafter  defined) would be subject in whole or in part
          to the  excise  tax  (the  "Excise  Tax")  under  Section  4999 of the
          Internal  Revenue  Code  (the  "Code"),  then the  severance  payments
          payable  under Section 2.1 of this  Agreement  shall be reduced to the
          extent,  but only to the extent,  necessary  so that no portion of any
          Payment is subject  to the  Excise  Tax (the  "Severance  Reduction").
          However, no Severance Reduction shall be made unless the net amount of
          the Total  Payments  (as  hereinafter  defined)  after such  Severance
          Reduction and after deduction of the net amount of federal,  state and
          local  income taxes on such reduced  Total  Payments  would be greater
          than the net  amount  of the  Total  Payments  without  the  Severance
          Reduction but after  deduction of the Excise Tax and the net amount of
          federal,  state  and  local  income  taxes  on  such  unreduced  Total
          Payments.  The determination as to whether a Severance Reduction is to
          be made and, if so, the amount of any such reduction  shall be made by
          the firm of certified  public  accountants that had been acting as the
          Company's  auditors  prior to the  Change in  Control or by such other
          firm of certified  public  accountants,  benefits  consulting  firm or
          legal counsel as the Board may  designate  for such purpose,  with the
          approval of the Executive, prior to the Change in Control.

          The  Company   shall   provide  the   Executive   with  the  auditor's
          calculations  of the amounts  referred to in this Section 2.6 and such
          supporting  materials as are reasonably necessary for the Executive to
          evaluate the Company's calculation.

          For  purposes  of this  Section  2.6,  the term  "Payment"  means  any
          "payment  in the  nature  of  compensation"  (as that  term is used in
          Section  280G of the Code") to or for the  benefit  of the  Executive,
          whether or not paid pursuant to this Agreement,  that is contingent or
          under Section 280G of the Code would be presumed to be contingent on a
          Change in Control;  and the term "Total  Payments" means the aggregate
          of all Payments.

     2.7  Additional Provisions.

          The provisions of Section 1.4 shall continue to be applicable  after a
          termination  of employment  under  Subsection  2.1. The  provisions of
          Section 1.5 shall remain applicable.

     3.   Other Provisions

     3.1  Assignment.

          Neither the Company nor the Executive may make any  assignment of this
          Agreement or any interest  herein,  by operation of law or  otherwise,
          without the prior  written  consent of the other;  provided,  however,
          that  in  the  event  that  the  Company  shall  hereafter   effect  a
          reorganization,  consolidate  with, or merge into, any other Person or
          transfer all or  substantially  all of its properties or assets to any
          other  Person,  the Company shall require such Person or the resulting
          entity to assume  expressly and agree to perform this Agreement in the
          same manner and to the same extent that the Company  would be required
          to perform and provided  that nothing in this Section  shall limit the
          provisions of Section 2.

     3.2  Severability.

          If any portion or provision of this  Agreement  shall to any extent be
          declared   illegal   or   unenforceable   by  a  court  of   competent
          jurisdiction, then the remainder of this Agreement, or the application
          of such portion or provision in  circumstances  other than those as to
          which it is so  declared  illegal  or  unenforceable,  shall be not be
          affected  thereby,  and each portion and  provision of this  Agreement
          shall be valid and enforceable to the fullest extent permitted by law.
<PAGE>

     3.3  Waiver

          No waiver of any  provision  hereof shall be effective  unless made in
          writing and signed by the waiving  party.  The failure of either party
          to  require  the  performance  of  any  term  or  obligation  of  this
          Agreement,  or the  waiver  by  either  party  of any  breach  of this
          Agreement,  shall not prevent any subsequent  enforcement of such term
          or obligation or be deemed a waiver of any subsequent breach.

     3.4  Notices.

          Any  and all  notices,  requests,  demands  and  other  communications
          provided  for by this  Agreement  shall  be in  writing  and  shall be
          effective  when  delivered in person or deposited in the United States
          mail, postage prepaid,  registered or certified,  and addressed to the
          Executive  at his last known  address on the books of the Company and,
          in the  case of the  Company,  at its  principal  place  of  business,
          attention  Chief  Executive  Officer,  with a copy  to  Ropes  & Gray,
          Attention Howard K. Fuguet,  Esq., One International Place, Boston, MA
          02110.

     3.5  Entire Agreement.

          This Agreement  constitutes the entire  agreement  between the parties
          with respect to severance upon a termination by the Company other than
          for cause and with  respect to  severance  upon a  termination  by the
          Company other than for cause or by the Executive for Good Reason after
          a Change in  Control  and with  respect  to  Options  upon a Change in
          Control and supersedes all prior and  contemporaneous  communications,
          representations  and  understandings,  written or oral,  with  respect
          thereto, except (i) as otherwise expressly provided herein and (ii) as
          otherwise provided in any other written agreement or benefit plan that
          is more  favorable  to the  Executive  with  respect to  severance  or
          options.

     3.6  Amendment.

          This Agreement may be amended or modified only by a written instrument
          signed  by  the  Executive  and by a duly  authorized  officer  of the
          Company.

     3.7  Governing Law, Arbitration and Consent to Jurisdiction.

          This is a Vermont  contract and shall be construed and enforced  under
          and be governed  in all  respects by the laws of the State of Vermont,
          without  regard to the Vermont  internal  conflict of laws  principles
          thereof.  The parties  each agree to promptly  and  mutually  select a
          mediator and promptly mediate in good faith any controversy,  claim or
          dispute  arising  between the parties hereto arising out of or related
          to this Agreement and its  performance or any breach or claimed breach
          thereof. In the event that mediation does not resolve any such matter,
          then such matter other than any matter in which  injunctive  relief or
          other  equitable  relief  is  sought  shall be  definitively  resolved
          through  binding  arbitration  conducted  in the  City of  Burlington,
          Vermont,  by a panel of three (3)  arbitrators in accordance  with the
<PAGE>

          then current Commercial  Arbitration Rules of the American Arbitration
          Association;  provided,  however, that notwithstanding anything to the
          contrary in such Commercial  Arbitration  Rules,  the parties shall be
          entitled in the course of any arbitration  conducted  pursuant to this
          Section  to seek and  obtain  discovery  from one  another to the same
          extent  and by  means of the same  mechanisms  authorized  by Rules 27
          through  37 of the  Federal  Rules of Civil  Procedure.  The power and
          office of the  arbitrators  shall  arise  wholly and solely  from this
          Agreement  and the then current  Commercial  Arbitration  Rules of the
          American Arbitration Association. The award of the panel or a majority
          of them so rendered shall be final and binding,  and judgment upon the
          award rendered by the  arbitrators  may be entered in any court having
          jurisdiction thereto.

          To the extent a dispute is not to be arbitrated in accordance with the
          foregoing,  each of the  Company  and the  Executive  (i)  irrevocably
          submits to the  jurisdiction  of the United States  District  Court of
          Vermont and to the jurisdiction of the state courts of Vermont for the
          purpose of any suit or other  proceeding  arising out of or based upon
          the  Agreement or the subject  matter  hereof and agrees that any such
          proceeding shall be brought or maintained only in such court, and (ii)
          waives, to the extent not prohibited by applicable law, and agrees not
          to assert in any such proceedings, any claim that it is not subject to
          the  jurisdiction of the above-named  courts,  that he or it is immune
          from  extraterritorial  injunctive relief or other injunctive  relief,
          that any such proceeding brought or maintained in a court provided for
          above may not be properly brought or maintained in such court,  should
          be transferred to some other court or should be stayed or dismissed by
          reason of the pendency of some other  proceeding  in some other court,
          or  that  this  Agreement  or the  subject  matter  hereof  may not be
          enforced in or by such court.

     3.8  Protection of Reputation.

          During  the  period  of  employment  and  during  any  period in which
          severance  payments  or  benefits  are  paid or  provided  under  this
          Agreement,  the Executive  agrees that he will take no action which is
          intended to, or would  reasonably  be expected to, harm the Company or
          its  reputation  or which  would  reasonably  be  expected  to lead to
          unwanted or unfavorable  publicity to the Company (it being understood
          that competition which does not breach Section 1.5 shall not be deemed
          to be a breach of this Section).

     3.9  Survival.

          Cessation or termination of  Executive's  employment  with the Company
          shall not result in  termination  of this  Agreement.  The  respective
          obligations  of Executive and the rights and benefits  afforded to the
          Company as provided in this Agreement after  termination of employment
          shall  survive  cessation or  termination  of  Executive's  employment
          hereunder.

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly authorized officer and by the Executive as of the date first above written.

                                                    BEN & JERRY'S HOMEMADE, INC.

     /s/Frances Rathke                          By:/s/Perry D. Odak
     ----------------------                       -------------------
        Executive                                    Chief Executive Officer




                                                                   EXHIBIT 10.43

                              EMPLOYMENT AGREEMENT

         This Agreement  (together with all exhibits  hereto,  the  "Agreement")
made in  Burlington,  Vermont by and between Ben & Jerry's  Homemade,  Inc. (the
"Company"),  a Vermont  corporation  with its principal  place of business at 30
Community Drive, South Burlington,  Vermont 05403-6828,  and Michael A. Sands of
28 Grove Lane,  Bronxville,  New York 10708 (the  "Executive"),  effective as of
June 25, 1999 (which is referred to herein as the "Effective Date").

         WHEREAS, subject to the terms and considerations hereinafter set forth,
the Company wishes to employ the Executive as its Senior  Director of Marketing,
and Executive wishes to accept such employment;

         NOW,  THEREFORE,  in  consideration  of the foregoing  premises and the
mutual promises, terms, provisions,  and conditions set forth in this Agreement,
the parties hereby agree:

         1.       Employment.

         a.  Employment by the Company.  Executive  agrees to be employed by the
Company  for the  Term of this  Agreement  upon the  terms  and  subject  to the
conditions  set forth in this  Agreement.  Executive  shall  serve as the Senior
Director of Marketing ("SDM" ) of the Company, commonly referred to by the title
Chief Marketing Officer,  and shall have such duties as may be prescribed by the
Chief  Executive  Officer ("CEO") and Executive shall serve in such other and/or
additional  position(s) as the CEO may determine  from time to time.  During the
Term of this Agreement the SDM shall report directly to the CEO; and,  initially
during his  employment  with the Company,  he shall also report to the Company's
Senior Director of Sales for the Company.

         b.  Performance  of  Duties.  Throughout  the  Term of this  Agreement,
Executive  shall  faithfully  and  diligently  perform   Executive's  duties  in
conformity with the directions of the CEO and will serve the Company to the best
of Executive's ability.  Executive shall devote Executive's entire working time,
attention  and energies to the  business and affairs of the Company,  subject to
vacations and sick leave in accordance with Company's policy.

         c. Place of Performance.  During the Term of this Agreement,  Executive
shall be based in the Company's offices in Burlington,  Vermont.  Executive will
be at the Company's principal place of business in South Burlington, Vermont and
be ready,  willing,  and able to perform his duties hereunder no later than July
28, 1999, hereinafter referred to as the "Start Date."

         2. Term.  Subject to earlier  termination  as hereafter  provided,  the
Executive's employment hereunder shall be for a term of three (3) years and five
days,  commencing on the Effective Date herein and ending thirty-six (36) months
thereafter on June 30, 2002. If the Company  elects not to renew this  Agreement
it shall do so by notifying  Executive six (6) months before the end of the Term
of the Company's intention in that regard.

         3. Compensation and Benefits. As full and complete compensation for all
services   performed  by  the  Executive  and  subject  to  performance  of  the
Executive's obligations:

         a. Base Salary.  The Company  agrees to pay the Executive a base salary
("Base  Salary")  at the  annual  rate  of Two  Hundred  Five  Thousand  Dollars
($205,000 and 00/100), commencing on the Start Date, and payable in installments
consistent  with the Company's  payroll  practices and schedule,  as established
from time to time.  The Executive will be subject to annual merit salary reviews
by the CEO.

         b. One Time Guaranteed  Award. On the Start Date, the Company agrees to
pay to the Executive, provided the Executive is then in the active employ of the
Company,  the sum of Thirty-Five Thousand Dollars ($35,000 and 00/100) (less all
applicable deductions and withholdings). This sum will be made to Executive as a
payment to "make whole" the Executive for certain stock options he is forfeiting
with his present employer. This is a one-time payment obligation of the Company.

         c. Annual Bonus.  The Executive shall be entitled to participate in the
Company's discretionary annual bonus pool, as currently practiced, and as may be
changed from time to time,  with respect to the members of the Company's  Office
of the CEO,  provided that, for calendar year 1999 only,  Executive shall (i) be
treated as though he worked for the Company for entire  calendar year 1999,  and
(ii) receive a minimum bonus of $50,000 (Fifty Thousand  Dollars and 00/100),  a
portion of which is to "make whole" the  Executive  for certain sums of money in
the form of bonus  compensation that he is forfeiting with his present employer.
The parties hereby agree that for all other years under this contract,  there is
no guarantee of a minimum  bonus.  Notwithstanding  the  foregoing,  the parties
hereby  acknowledge  that the CEO is in the  process of  developing  an Elective
Management  Incentive Pool ("EMIP").  The EMIP is not presently finalized but is
in the process of being  prepared for  submission  and approval of the Company's
Board of Directors.  The parties  agree that if Executive is employed  hereunder
when  such plan is  adopted,  Executive  will  participate  therein  and will be
treated in accordance with his position and the terms of the EMIP

         d. Other  Benefits.  The Executive shall be entitled to participate in,
to the extent  Executive  is otherwise  eligible  under the terms  thereof,  the
employee benefit plans and programs of the Company, and receive the benefits and
perquisites,   generally   provided  to   executives   of  the  same  level  and
responsibility as Executive. Nothing in the Agreement shall preclude the Company
from  terminating  or amending  from time to time any  employee  benefit plan or
program.  Executive shall be entitled to three weeks' of vacation leave per year
during  the term of this  Agreement;  at  least  one  week of the  first  year's
entitlement  may be taken  prior to January 1, 1999.  Thereafter,  the amount of
vacation leave may be increased to reflect  Employee's  length of service to the
Company.

         e. Business Expenses. Upon submission of itemized expense statements in
the  manner   specified  by  the  Company,   Executive   shall  be  entitled  to
reimbursement for reasonable travel and other reasonable  business expenses duly
incurred by the Executive in the  performance of  Executive's  duties under this
Agreement.  Such  reimbursement  shall be in  accordance  with the  policies and
procedures  established  by the Company from time to time and for  executives of
the same level and responsibility as Executive.

         f.  Relocation  Expenses.  The Company will reimburse the Executive for
the  following  relocation  expenses that he incurs within twelve (12) months of
the Start Date:  (i) Closing  costs on selling the  Executive's  existing  home,
including  sales  commission  and legal  fees,  not to exceed  $15,000  (Fifteen
Thousand Dollars and 00/100); (ii) the costs of the Executive's monthly mortgage
payments on his existing  home,  for a period of four  months,  should he not be
able sell it within six months' of the Start Date  provided that he has actively
marketed his home in a manner  consistent with the  recommendations  of the Home
Marketing  Assistance  program;  (iii)  Expenses to move and store all household
goods,  not to exceed  $8,000;  (iv) Interim  reasonable  and  necessary  living
expenses for ninety (90) days;  (v) Weekly  travel costs for  roundtrip  airfare
from Burlington,  Vermont to Executive's  existing home in Bronxville,  New York
over the 26  (twenty-six)  week  period  immediately  following  the Start  Date
provided that  reservation  and fares shall be arranged in  accordance  with the
Company's travel policy and procedures,  and  reimbursement  from the Company to
the Executive shall be to the limits established  thereunder;  (vi) Expenses for
up to two (2)  house-hunting  trips for the Executive and his wife including air
fare, lodging, meals and rental car; and (vii) Closing costs on any new purchase
of the Executive's  primary  residence,  including standard mortgage points (not
buy down  interest rate  expenses)  and legal fees,  not to exceed $8,000 (Eight
Thousand Dollars and 00/100).  The Company is willing to consider  reimbursement
for any expenses which exceed the limitations  listed above,  should the cost of
relocation increase substantially for unforeseen reasons,  provided that the CEO
agrees in writing to the unforeseen costs in advance of the Executive  incurring
such  costs.  All  reimbursed  amounts  will be  grossed  up for  tax  purposes.
Executive  hereby  agrees to reimburse the Company for all  relocation  expenses
that are  reimbursed  to him if, in the first  twelve (12) months of  employment
after the Start  Date,  he should  voluntarily  resign his  employment  with the
Company  or  have  his  employment  terminated  by the  Company  for  Cause,  in
accordance with Paragraph 4 (b), below. Additionally, Executive hereby agrees to
reimburse the Company for all relocation expenses paid to him in accordance with
Paragraph 3(f)  (i)(ii)(iii) or (vii) if, within twelve months of  reimbursement
for these relocation expenses,  he should voluntarily resign his employment with
the Company or have his  employment  terminated  by the  Company  for Cause,  in
accordance with Paragraph 4 (b), below. In the event that Executive's employment
is terminated by the Company for any other reason,  in accordance with Paragraph
4 (d),  below,  the Company  hereby  acknowledges  that  Executive  shall not be
obligated to repay any relocation  expenses reimbursed to him in accordance with
Paragraph 3(f).

         g. Grant of Option and Terms  Thereof.  The Company hereby agrees that,
on June 25,  1999,  it will grant to  Executive,  pursuant to a separate  Option
Contract,  not granted under the 1995 Equity  Incentive  Plan,  but having terms
consistent with the Plan,  attached or to be promptly attached hereto as Exhibit
A, a  non-incentive  stock  option to purchase  35,000  shares of Class A Common
Stock of the  Company  ("Option  Shares")  exercisable  at the  market  price of
$26.5625.  The  Option  will  expire  10 years  from the date of grant  thereof.
Provided  that the  Executive is an employee in full  compliance  with terms and
conditions of the Contract,  the Option will be exercisable over a four (4) year
period of time  commencing  from the date of  grant,  with  one-fourth  becoming
exercisable on the first anniversary of the date of grant and an additional 1/48
of the shares  covered by this  Option on the last day of each month in the next
three years after said anniversary, commencing with the month of July 2000.

         h. No Other  Compensation or Benefits,  Payment.  The  compensation and
benefits specified in Sections 3 and 4 of this Agreement shall be in lieu of any
and all  other  compensation  and  benefits.  Payment  of all  compensation  and
benefits to Executive  hereunder  shall be made in accordance  with the relevant
Company  policies  in  effect  from  time  to  time,  including  normal  payroll
practices,  and shall be subject to all applicable  employment  and  withholding
taxes.

         i. Cessation of Employment.  In the event  Executive  shall cease to be
employed  by the  Company  for any reason,  then  Executive's  compensation  and
benefits  shall cease on the date of such event,  except as  otherwise  provided
herein or in any applicable employee benefit plan or program.

         4.       Termination of Employment.

         a. Termination.  The Company may terminate  Executive's  employment for
Cause (as defined below) or for any breach of this Agreement,  in which case the
provisions  of  Section  4(b)  shall  apply.  The  Company  may  also  terminate
Executive's  employment  in the  event of  Executive's  Disability  (as  defined
below),  in which case the  provisions of Section 4(c) shall apply.  The Company
may also  terminate the  Executive's  employment for any other reason by written
notice to Executive,  in which case the  provisions of Section 4(d) shall apply.
If  Executive's  employment  is  terminated  by  reason  of  Executive's  death,
retirement or voluntary  resignation,  then the provisions of Section 4(b) shall
apply.

b.  Termination  for  Cause;  Termination  by Reason of Death or  Retirement  or
Voluntary Resignation. In the event that the Executive's employment hereunder is
terminated  during the  Agreement  Term (x) by the Company for Cause (as defined
below),  or (y) by reason of Executive's death or retirement or (z) by reason of
Executive's voluntary  resignation,  then the Company shall pay to the Executive
or the  Executive's  designated  beneficiary  or,  if no  beneficiary  has  been
designated  by the  Executive,  to his estate (all as the specific case may be),
any Base Salary,  bonuses and incentives  that are earned but unpaid,  pro-rated
through any such termination under the Section 4(b) and payment or reimbursement
of business  expenses accrued prior to any act of termination under this Section
4(b). For purposes of this  Agreement,  "Cause" shall mean (i) conviction of any
crime  (whether  or not  involving  the  Company)  constituting  a felony in the
jurisdiction  involved;  (ii) conviction of any crime involving moral turpitude;
or (iii) a willful  and  material  breach of,  material  gross  negligence  with
respect  to, or the  willful or  repeated  failure  or  refusal to perform  such
reasonable  and lawful  duties as may be  delegated to Executive by the CEO, and
that as to any conduct  concerning this subsection  (iii),  that such conduct is
not  corrected by  Executive  within  fourteen  (14) days  following  receipt by
Executive of written notice from the CEO, such notice to state with  specificity
the nature of the breach, gross negligence, failure or refusal.

         c. Disability. If as a result of Executive's incapacity due to physical
or mental  illness,  Executive  shall have been absent from  Executive's  duties
hereunder  on a full time  basis for  either (i) one  hundred  and twenty  (120)
calendar days within any three hundred and sixty-five (365) calendar day period,
or (ii)  ninety  (90)  consecutive  calendar  days,  and if within  thirty  (30)
calendar days after written notice of termination is given  Executive  shall not
have returned to the performance of Executive's  duties hereunder on a full time
basis,  the Company may  terminate  the  Executive's  employment  hereunder  for
"Disability." In that event,  the Company shall pay to Executive,  within thirty
calendar (30) days of the date of such termination, only the Base Salary through
such date of termination. During any time period that Executive fails to perform
Executive's duties hereunder as a result of incapacity due to physical or mental
illness (a  "Disability  Period"),  Executive  shall  continue  to  receive  the
compensation  and  benefits  provided  by  Section  3 hereof  until  Executive's
employment  hereunder  is  terminated;  provided,  however,  that the  amount of
compensation  and benefits  received by Executive  during the Disability  Period
shall be reduced by the aggregate  amounts,  if any,  payable to Executive under
disability  benefit  plans and  programs  of the  Company  or under  the  Social
Security disability insurance program.

         d.  Termination  by  Company  for Any Other  Reason.  In the event that
Executive's  employment  hereunder  is  terminated  by the  Company  during  the
Agreement  Term for any reason  other than as provided in Sections  4(b) or 4(c)
hereof, then the Company shall pay to Executive,  within thirty (30) days of the
date of such termination,  the Base Salary through such date of termination and,
in lieu  of any  further  compensation  and  benefits  for  the  balance  of the
Agreement Term,  severance pay equal to one of the following  circumstances:  if
Executive is  terminated  within:  (t) the first month of the Term,  then eleven
(11)  months of Base  Salary;  (u) the second  month of the term,  then ten (10)
months of the Base Salary; (v) the third month of the Term, then nine (9) months
of the Base Salary;  (w) the fourth month of the Term,  then eight (8) months of
the Base Salary;  (x) the fifth month of the Term,  then seven (7) months of the
Base  Salary;  (y) the sixth month of the Term,  then six (6) months of the Base
Salary;  and (z) any time after the sixth month of the  commencement of the Term
but before the last six (6) months of the Term,  then six (6) months of the Base
Salary  (for  purposes  of  convenience  only,  the  respective  time period for
severance will be referred to as "Severance  Period").  The respective severance
payments  will be paid at the times and in the amounts  such Base  Salary  would
have been paid.  Under such  circumstances,  except as set forth below,  for the
balance of the respective  Severance  Period,  Executive  shall also continue to
participate in and receive the benefits and perquisites  provided for above (but
not  including  any  bonus  or  stock  options)  to the  same  extent  as if the
Executive's  employment  had not been  terminated,  if permitted by the employee
benefit plans in which  Executive  participated  at the time his  employment was
terminated; provided, however, that in the event that Executive shall breach any
of the duties, obligations,  and/or promises hereunder including but not limited
to Sections 5 and 7, in addition to any other  remedies  the Company may have in
the event Executive breaches this Agreement,  the Company's  obligation pursuant
to this Section 4(d) to continue  such salary,  benefits and  perquisites  shall
cease and Executive's right thereto shall terminate and shall be forfeited.

         e. No Further  Liability;  Release.  Other than paying Executive's Base
Salary through the date of termination of Executive's  employment and making any
severance  payment and continuing  benefits and  perquisites  pursuant to and in
accordance with this Section 4 (as  applicable),  the Company and its directors,
officers,  employees,  subsidiaries,   affiliates,   stockholders,   successors,
assigns,  agents  and  representatives  shall  have  no  further  obligation  or
liability to Executive  or any other  person under this  Agreement.  The Company
shall have the right to condition  the payment of any severance or other amounts
pursuant to  Sections  4(c) or 4(d) hereof  upon  delivery by  Executive  to the
Company of a release in form and  substance  satisfactory  to the Company of any
and all  claims  Executive  may have  against  the  Company  and its  directors,
officers,  employees,  agents and  representatives  arising out of or related to
Executive's employment by the Company and termination of such employment.

         5.       Confidential Information.

         a. The  Executive  will comply with the policies and  procedures of the
Company and its Subsidiaries for protecting  Confidential  Information and shall
never disclose to any Person  (except as required by applicable  law) or use for
his own benefit or gain, any Confidential  Information obtained by the Executive
incident to his employment or other  association  with the Company or any of its
Subsidiaries.  The Executive understands that this restriction shall continue to
apply  after  his  employment  terminates,  regardless  of the  reason  for such
termination.

         b. All  documents,  records,  tapes and other  media of every  kind and
description  relating to the business,  present or otherwise,  of the Company or
its Subsidiaries and any copies, in whole or in part, thereof (the "Documents"),
whether  or not  prepared  by the  Executive,  shall be the  sole and  exclusive
property of the Company and its Subsidiaries.  The Executive shall safeguard all
Documents  and  shall  surrender  to the  Company  at the  time  his  employment
terminates  or at such  earlier  time or  times as the CEO or his  designee  may
specify, all Documents that are then in the Executive's possession or control.

         6. Assignment of Rights to Intellectual  Property.  The Executive shall
promptly  and fully  disclose  all  Intellectual  Property to the  Company.  The
Executive  hereby  assigns and agrees to assign to the Company (or as  otherwise
directed by the Company) the Executive's  full right,  title and interest in and
to all Intellectual Property. All copyrightable works that the Executive creates
shall be considered "work made for hire."

         7. Restricted  Activities.  The Executive agrees that some restrictions
on his  activities  during and after his employment are necessary to protect the
goodwill, Confidential Information and other legitimate interests of the Company
and its Subsidiaries,  and that the agreed restrictions set forth below will not
deprive the Executive of the ability to earn a livelihood.

         a. While the  Executive  is  employed  by the  Company and for one year
after his employment  terminates (the "Non-Competition  Period"),  the Executive
shall  not,  directly  or  indirectly,  whether  as  owner,  partner,  investor,
consultant, agent, employee,  co-venturer or otherwise, compete with the Company
or any of its  Subsidiaries  within the  United  States,  or within any  foreign
country in which the Products are sold at the date of termination of employment,
or undertake any planning for any business  competitive  with the Company or any
of its Subsidiaries.

         b. The  Executive  further  agrees  that  while he is  employed  by the
Company and during the  Non-Competition  Period,  the Executive will not hire or
attempt to hire any employee of the Company or any of its  Subsidiaries,  assist
in such hiring by any Person,  encourage  any such  employee to terminate his or
her  relationship  with the  Company or any of its  Subsidiaries,  or solicit or
encourage any customer or vendor of the Company or any of its  Subsidiaries,  to
terminate its relationship with them, or, in the case of a customer,  to conduct
with any Person any  business  activity  which such  customer  conducts or could
conduct with the Company or any of its Subsidiaries.

         c. The provisions of this Section 7 shall not be deemed to preclude the
Executive  from  employment   during  the   Non-Competition   Period   following
termination of employment hereunder by a corporation,  some of the activities of
which are  competitive  with the  business of the  Company,  if the  Executive's
employment  does  not  relate,  directly  or  indirectly,  to  such  competitive
business,  and nothing  contained  in this Section 7 shall be deemed to prohibit
the  Executive,  during the  Non-Competition  Period  following  termination  of
employment  hereunder,  from  acquiring  or  holding,  solely as an  investment,
publicly  traded  securities  of any  competitor  corporation  so  long  as such
securities  do  not,  in  the  aggregate,  constitute  one-half  of  1%  of  the
outstanding voting securities of such corporation.

         8.  Enforcement of Covenants.  The Executive  acknowledges  that he has
carefully read and  considered  all the terms and conditions of this  Agreement,
including  the  restraints  imposed  upon him  pursuant  to  Sections 5, 6 and 7
hereof.  The  Executive  agrees  that  said  restraints  are  necessary  for the
reasonable and proper  protection of the Company and its  Subsidiaries  and that
each and every one of the restraints is reasonable in respect to subject matter,
length of time and geographic area. The parties further agree that, in the event
that any  provision of Sections 5, 6, 7 and 22 hereof shall be determined by any
court of  competent  jurisdiction  to be  unenforceable  by  reason of its being
extended  over too great a time,  too large a  geographical  area or too great a
range of activities, such provision shall be deemed to be modified to permit its
enforcement to the maximum extent permitted by law.

         9.  Indemnification.  The Company shall  indemnify the Executive to the
extent provided for the Company's officers, including its executive officers, in
its then current Articles of  Incorporation  or Bylaws.  The Executive agrees to
promptly notify the Company of any actual or threatened  claim arising out of or
as a result of his employment with the Company.

l0. Definitions.  Words or phrases which are initially capitalized or are within
quotation  marks  shall have the  meanings  provided  in this  Section 10 and as
provided  elsewhere  herein.  For  purposes  of  this  Agreement  the  following
definitions apply:

         a.  "Confidential  Information"  means any and all  information  of the
Company and its  Subsidiaries  that is not  generally  known by others with whom
they  compete or do  business,  or with whom they plan to compete or do business
and any and all  information  not readily  available  to the public,  which,  if
disclosed by the Company or its Subsidiaries would assist in competition against
them.  Confidential  Information  includes without  limitation such information,
including  but not limited to, plans,  proposals and ideas,  relating to (i) the
development,   research,  testing,  manufacturing,  plant  operation  processes,
marketing and financial  activities,  including costs, profits and sales, of the
Company and its Subsidiaries,  (ii) the Products and all formulas thereof, (iii)
the costs,  course of supply,  financial  performance and strategic plans of the
Company  and its  Subsidiaries,  (iv)  the  identity  and  special  needs of the
customers and suppliers of the Company and its Subsidiaries,  and (v) the people
and  organizations  with whom the Company  and its  Subsidiaries  have  business
relationships and those  relationships.  Confidential  Information also includes
comparable information that the Company or any of its Subsidiaries have received
belonging  to  others  or  which  was  received  by  the  Company  or any of its
Subsidiaries with any understanding that it would not be disclosed.

         b. "Intellectual Property" means inventions, discoveries, developments,
methods, processes, formulas,  compositions,  works, concepts and ideas (whether
or not patentable or  copyrightable  or constituting  trade secrets)  conceived,
made, created, developed, or reduced to practice by the Executive (whether alone
or with others, whether or not during normal business hours or on or off Company
premises)  during the Executive's  employment that relate to either the Products
or any prospective activity of the Company and its Subsidiaries.

         c. "Products" mean all products planned, researched, developed, tested,
manufactured, sold, licensed, leased or otherwise distributed or put into use by
the Company or any of its  Subsidiaries,  together with all services provided or
planned  by the  Company  or any of its  Subsidiaries,  during  the  Executive's
employment.

         11. Withholding.  All payments made by the Company under this Agreement
shall be reduced by any tax or other  amounts  required  to be  withheld  by the
Company under applicable law.

         12.  Assignment.  Neither the Company  nor the  Executive  may make any
assignment  of this  Agreement  or any interest  herein,  by operation of law or
otherwise,  without the prior written consent of the other;  provided,  however,
that in the event that the  Company  shall  hereafter  effect a  reorganization,
consolidate   with,  or  merge  into,  any  other  Person  or  transfer  all  or
substantially all of its properties or assets to any other person or entity, the
Company shall require such person or the  resulting  entity to assume  expressly
and agree to perform  this  Agreement  in the same manner and to the same extent
that the Company would be required to perform it.

         13.  Severability.  If any portion or provision of this Agreement shall
to any  extent  be  declared  illegal  or  unenforceable  by court of  competent
jurisdiction,  then the remainder of this Agreement,  or the application of such
portion  or  provision  in  circumstances  other than those as to which it is so
declared  illegal or  unenforceable,  shall not be  affected  thereby,  and each
portion and provision of this  Agreement  shall be valid and  enforceable to the
fullest extent permitted by law.

         14. Waiver. No waiver of any provision hereof shall be effective unless
made in writing and signed by the waiving party.  The failure of either party to
require the  performance  of any term or  obligation of this  Agreement,  or the
waiver by either  party of any breach of this  Agreement,  shall not prevent any
subsequent  enforcement  of such term or obligation or be deemed a waiver of any
subsequent breach.

         15.  Notice.  Any  and  all  notices,   requests,   demands  and  other
communications provided for by this Agreement, shall be in writing, and shall be
effective  when  delivered  in person or  deposited  in the United  States mail,
postage prepaid,  registered or certified, and addressed to the Executive at his
last known  address on the books of the Company or, in the case of the  Company,
at its  principal  place of  business,  attention  Chief  Executive  Officer and
President.

         16.  Entire  Agreement.  This  Agreement  and  its  Exhibits  A  and  B
constitute the entire agreement between the parties and supersedes all prior and
contemporaneous communications,  representations and understandings,  written or
oral, with respect to the terms and conditions of the Executive's employment.

         17.  Amendment.  This  Agreement  may be amended or modified  only by a
written  instrument  signed  by the  Executive  and by an  expressly  authorized
officer of the Company.

         18. Governing Law and Consent to Jurisdiction and Court Trial.  This is
a Vermont  contract and shall be construed and enforced under and be governed in
all respects by the laws of the State of Vermont, without regard to the conflict
of  laws  principles  thereof.  Each  of  the  Company  and  the  Executive  (i)
irrevocably  submits to the jurisdiction of the United States District Court for
the District of Vermont and to the  jurisdiction  of the state courts of Vermont
(Chittenden  County Superior and District Courts) for the purpose of any suit or
other  proceeding  arising  out of or based upon the  Agreement  or the  subject
matter hereof and agrees that any such proceeding shall be brought or maintained
only in such court, (ii) waives its or his right to a jury trial and agrees that
any such suit or other proceeding  arising out of or based upon the Agreement or
the subject  matter hereof shall be tried by the Court without a jury; and (iii)
waives, to the extent not prohibited by applicable law, and agrees not to assert
in any such proceedings, any claim that it is not subject to the jurisdiction of
the above-named courts, that he or it is immune from extraterritorial injunctive
relief  or  other  injunctive  relief,  that  any  such  proceeding  brought  or
maintained  in a court  provided  for  above  may  not be  properly  brought  or
maintained in such court, should be transferred to some other court or should be
stayed or dismissed by reason of the pendency of some other  proceeding  in some
other  court,  or that this  Agreement or the subject  matter  hereof may not be
enforced in or by such court.

         19. Other Obligations.  Executive  represents and warrants that neither
Executive's  employment  with the Company  nor  Executive's  performance  of his
obligations   hereunder   will   conflict  with  or  violate  or  otherwise  are
inconsistent with any other obligations, legal or otherwise, which Executive may
have.

         20. Cooperation.  Following termination of employment with the Company,
Executive  shall  cooperate  with the Company,  as requested by the Company,  to
effect a  transition  of  Executive's  responsibilities  and to ensure  that the
Company is aware of all matters being handled by the Executive.

         21. Protection of Reputation. During the Agreement Term and thereafter,
Executive  agrees  that he will  take no  action  which  is  intended,  or would
reasonably  be expected,  to harm the Company or its  reputation  or which would
reasonably  be  expected to lead to unwanted  or  unfavorable  publicity  to the
Company.

         22.  Remedies for Breach.  The parties  hereto agree that  Executive is
obligated under this Agreement to render personal  services during the Agreement
Term of a special,  unique,  unusual,  extraordinary and intellectual character,
thereby giving this Agreement  peculiar value,  and, in the event of a breach of
any covenant of Executive herein, the injury or imminent injury to the value and
the goodwill of the  Company's  business  could not be  reasonably or adequately
compensated  in damages in an action at law.  Accordingly,  Executive  expressly
acknowledges  that  the  Company  shall be  entitled  to  specific  performance,
injunctive relief or any other equitable remedy against  Executive,  without the
posting  of a bond,  in the  event of any  breach  or  threatened  breach of any
provision of this Agreement by Executive (including Sections 5, 6 and 7 hereof).
Without limiting the generality of the foregoing,  if Executive breaches Section
5, 6 or 7 hereof,  such breach will entitle the Company to enjoin Executive from
disclosing any  Confidential  Information to any competing  business,  to enjoin
such competing business from receiving  Executive or using any such Confidential
Information,  and/or to enjoin Executive from rendering  personal services to or
in  connection  with such  competing  business.  The rights and  remedies of the
parties hereto are  cumulative  and shall not be exclusive,  and each such party
shall be entitled to pursue all legal and  equitable  rights and remedies and to
secure  performance  of the  obligations  and  duties  of the other  under  this
Agreement,  and the  enforcement of one or more of such rights and remedies by a
party  shall in no way  preclude  such party from  pursing,  at the same time or
subsequently, any and all other rights and remedies available to it.

         23. Assistance in Proceedings, Etc. Executive shall, without additional
compensation, during and after expiration of the Agreement Term, upon reasonable
notice,  furnish such  information  and proper  assistance to the Company as may
reasonably be required and requested by the Company in connection with any legal
or  quasi-legal  proceeding,  including any external or internal  investigation,
involving the Company or any of its  subsidiaries  or affiliates or in which any
of them is, or may become,  a party Executive shall be entitled to reimbursement
for reasonable  travel and other reasonable  business  expenses duly incurred in
the  performance  of his  obligations  under  Paragraph 23, in  accordance  with
Paragraph 3 (e), above.

         24. Survival.  Cessation or termination of Executive's  employment with
the Company shall not result in  termination of this  Agreement.  The respective
obligations of Executive and the rights and benefits  afforded to the Company as
provided in this Agreement shall survive cessation or termination of Executive's
employment hereunder.  This Agreement shall not terminate upon, and shall remain
in full force and effect  following,  expiration of the  Agreement  Term and all
rights and  obligations  of the  parties  hereto as and to the  extent  provided
herein shall survive such expiration.

         IN WITNESS WHEREOF, this Agreement has been executed by the Company, by
its duly authorized  officer,  and by the Executive,  as of the date first above
mentioned.

                                     BEN & JERRY'S HOMEMADE, INC.


     /s/ Michael A. Sands            By: /s/Perry D. Odak
     --------------------            --------------------
     Michael A. Sands,               Perry D. Odak,
     Executive                       Chief Executive Officer and President


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission