BEN & JERRYS HOMEMADE INC
S-8, 1999-12-10
ICE CREAM & FROZEN DESSERTS
Previous: BEN & JERRYS HOMEMADE INC, S-8, 1999-12-10
Next: DAVIDSON INCOME REAL ESTATE LP, SC 14D9/A, 1999-12-10




                                                     Registration No.333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-8
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                          BEN & JERRY'S HOMEMADE, INC.

             (Exact name of registrant as specified in its charter)

         Vermont                          2024                   03-02675-43
(State or other Jurisdiction of (Primary Standard Industrial  (I.R.S. Employer
Incorporation or Organization)  Classification Code Number)  Identification No.)

                               30 Community Drive
                         South Burlington, Vermont 05403
          (Address of Principal Executive Offices, including Zip Code)


               Michael Sands Non-Statutory Stock Option Agreement
                Helen Jones Non-Statutory Stock Option Agreement
               Roger Legendre Non-Statutory Stock Option Agreement
        Rivington Fields Hight, Jr. Non-Statutory Stock Option Agreement

                                   Perry Odak
                      President and Chief Executive Officer
                          Ben & Jerry's Homemade, Inc.
                               30 Community Drive
                           South Burlington, VT 05403
                                  802/846-1500
            (Name, Address and Telephone Number of Agent for Service)

                  Please send copies of all communications to:
                            Howard K. Fuguet, Esquire
                                  Ropes & Gray
                             One International Place
                                Boston, MA 02110
                                  617-951-7000
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------
<S>                            <C>    <C>                <C>                    <C>
                                                  Proposed Maximum       Proposed Maximum             Amount of
Title of securities to be     Amount to be       offering price per     aggregate offering price   registration fee
        registered              registered               share
- ---------------------------- ------------------ ------------------------ ------------------------- -------------------
- ---------------------------- ------------------ ------------------------ ------------------------- -------------------
 Class A Common Stock, par     35,000 (1)                24.25            $  848,750.00
  value $0.033 per share        2,000 (2)                28.06                56,120.00
                               10,000 (3)                28.063              280,630.00
                                3,000 (4)                28.06                84,180.00
                             --------------                                   ---------
                               50,000                                      1,269,680.00                  $352.97
- ---------------------------- ------------------ ------------------------ ------------------------- -------------------
</TABLE>
     1.  Shares  subject  to  options  granted  pursuant  to the  Michael  Sands
Non-Statutory  Stock  Option  Agreement.
     2.  Shares  subject  to  options  granted   pursuant  to  the  Helen  Jones
Non-Statutory  Stock  Option  Agreement.
     3.  Shares  subject  to  options  granted  pursuant  to the Roger  Legendre
Non-Statutory  Stock  Option  Agreement.
     4.  Shares  subject to options  granted  pursuant to the  Rivington  Fields
Hight, Jr. Non-Statutory Stock Option Agreement.

          The date of this Registration Statement is December 10, 1999
                            Exhibit Index on Page 7

<PAGE>


                                     PART I
              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS

Note: The  document(s)  containing the  information  regarding the Michael Sands
Non-Statutory Stock Option Agreement, the Helen Jones Non Statutory Stock Option
Agreement,   Roger  Legendre  Non-Statutory  Stock  Option  Agreement,  and  the
Rivington Fields Hight, Jr. Non-Statutory Stock Option Agreement  (collectively,
the  "Plans")  required  by  Item 1 of  this  Form  S-8  and  the  statement  of
availability of Registrant information, and other information required by Item 2
of this Form will be sent or given to eligible  employees  as  specified by Rule
428(b)(1) under the Securities Act of 1933 (the "Securities Act"). In accordance
with Rule 428 and the requirements of Part I of Form S-8, such documents are not
being filed with the  Securities  and  Exchange  Commission  (the  "Commission")
either as part of this  Registration  Statement or as prospectuses or prospectus
supplements  pursuant to Rule 424. The Registrant  shall maintain a file of such
documents in accordance  with the  provisions  of Rule 428.  Upon  request,  the
Registrant  will furnish to the  Commission or its staff a copy or copies of all
of the documents included in such file.

                                     PART II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference.

     Ben & Jerry's  Homemade,  Inc.  (the  "Corporation",  or the  "Registrant")
hereby incorporates the following document herein by reference:

(a)      The Registrant's  latest annual report on Form 10-K for the fiscal year
         ended December 26, 1998, filed pursuant to Section 13 of the Securities
         Exchange Act of 1934 as amended (the  "Exchange  Act"),  filed with the
         Commission on March 26, 1999.

(b)      Quarterly  Reports on Form 10-Q for the quarters  ended March 27, 1999,
         June 26, 1999 and  September  25,  1999,  as filed with the  Commission
         pursuant to Section 13 under the Exchange Act, on May 11, 1999,  August
         10, 1999 and November 9, 1999, respectively.

(c)      The description of the  Registrant's  Class A Common Stock contained in
         the Company's  Registration  Statement on Form S-1,  filed  pursuant to
         Section 12 of the Exchange Act (No. 33-17516).

All documents  subsequently  filed by the Registrant  pursuant to Section 13(a),
Section  13(c),  Section 14 and Section  15(d) of the  Exchange Act prior to the
filing  of a  post-effective  amendment  to  this  Registration  Statement  that
indicates that all securities  offered have been sold or which  deregisters  all
securities  then  remaining  unsold  shall  be  deemed  incorporated  herein  by
reference from the date of filing of such documents.

Item 4.  Description of Securities

Not applicable.

Item 5.  Interests of Named Experts and Counsel

Not applicable.

Item 6.  Indemnification of Directors and Officers
<PAGE>
The Vermont  Statutes  Annotated,  Title 8, Section 1837, as amended,  regulates
indemnification  by a Corporation  in the following  manner:  a corporation  may
indemnify or reimburse  any person for  reasonable  expenses,  including but not
limited to  attorney  fees,  actually  incurred  by him in  connection  with any
action,   suit  or   proceeding,   instituted   or   threatened,   judicial   or
administrative,  civil or criminal, to which he is made a party by reason of his
being  or  having  been a  director,  officer  or  employee  of an  association,
provided,  however, that no person can be indemnified or reimbursed,  nor retain
any advancement or allowance for indemnification which may have been made by the
corporation in advance of final disposition, in relation to that action, suit or
proceeding  in which and to the extent that he is found to have been guilty of a
breach of good faith, to have been negligent in the performance of his duties or
to have  committed  an action or  failed  to  perform a duty for which  there is
common law or  statutory  liability.  A person,  may,  with the  approval of the
commissioner, be indemnified or reimbursed for:

     (1) Amounts  paid  in  compromise  or  settlement  of any  action,  suit or
         proceeding,   including  reasonable  expenses  incurred  in  connection
         therewith, or

     (2) Reasonable expenses incurred in connection with a criminal action, suit
         or  proceeding  in  which  that  person  has been  adjudicated  guilty,
         negligent or liable if it shall be  determined by the board of director
         and by the commissioner that the person was acting in good faith and in
         what he  believed  to be the  best  interests  of the  association  and
         without knowledge that the action was illegal,  if the  indemnification
         or  reimbursement  is approved  at an annual or special  meeting of the
         members by a majority of the votes eligible to be cast.

Sections 2 and 3 of the  Registrant's  By-laws state that the Corporation  shall
indemnify an individual  made a party to a proceeding  because the individual is
or was a director  against  liability  incurred  in the  proceeding  if: (1) the
director  conducted  himself  or  herself in good  faith,  and (2) the  director
reasonably  believed:  (a) in the case of  conduct  in the  director's  official
capacity  with the  Corporation,  that the  director's  conduct  was in its best
interests;  and (b) in all other cases, that the director's conduct was at least
not opposed to its best interests, and (3) in the case of any proceeding brought
by a governmental entity, the director had no reasonable cause to believe his or
her conduct was unlawful,  and the director is not finally found to have engaged
in a reckless or intentional unlawful act.

A director's  conduct with respect to an employee benefit plan for a purpose the
director  reasonably  believed to be in the interests of the participants in and
beneficiaries of the plan is conduct that satisfies the preceding requirements.

The termination of a proceeding by judgment,  order, settlement,  conviction, or
upon  a  plea  of  nolo   contendere  or  its  equivalent  is  not,  of  itself,
determinative  that the director did not meet the standard of conduct  described
above.  The Corporation  may not indemnify a director:  (i) in connection with a
proceeding  by or in the  right of the  Corporation  in which the  director  was
adjudged  liable  to the  Corporation,  or (ii) in  connection  with  any  other
proceeding  charging improper  personal benefit to the director,  whether or not
involving action in the director's  official  capacity in which the director was
adjudged  liable on the basis that personal  benefit was improperly  received by
the  director.  Indemnification  permitted  under the  Registrant's  by-laws  in
connection with a proceeding by or in the right of the Corporation is limited to
reasonable expenses incurred in connection with the proceeding.  Notwithstanding
the above, the Corporation will indemnify a director who was wholly  successful,
on the  merits or  otherwise,  in the  defense  of any  proceeding  to which the
director  was a  party  because  the  director  is  or  was a  director  of  the
Corporation  against reasonable  expenses incurred by the director in connection
with the proceeding.
<PAGE>
Item 7.  Exemption from Registration Claimed

Not applicable.

Item 8. Exhibits

4.1      Opinion of Ropes & Gray.

10.1     Michael Sands Non-Statutory Stock Option Agreement

10.2     Helen Jones Non-Statutory Stock Option Agreement

10.3     Roger Legendre Non-Statutory Stock Option Agreement

10.4     Rivington Fields Hight, Jr. Non-Statutory Stock Option Agreement

23.1     Consent of Ernst & Young LLP, Independent Auditors

23.2     Consent of Ropes & Gray (see Exhibit 5.1).

24       Power of Attorney (Included on Signature Page).

Item 9.  Undertakings

(a)  The undersigned Registrant hereby undertakes:

     (1)  To file,  during any period in which offers or sales are being made, a
          post-effective amendment to this registration statement:

     (i)  To  include  any  prospectus  required  by  Section  10(a)(3)  of  the
          Securities Act of 1933;

     (ii) To reflect in the  prospectus  any facts or events  arising  after the
          effective  date of the  Registration  Statement  (or the  most  recent
          post-effective  amendment  thereof)  which,  individually  or  in  the
          aggregate, represent a fundamental change in the information set forth
          in the  Registration  Statement.  Notwithstanding  the foregoing,  any
          increase or decrease in the volume of securities offered (if the total
          dollar  value of  securities  offered  would not exceed that which was
          registered)  and  any  deviation  from  the  low  or  high  end of the
          estimated  maximum  offering  range  may be  reflected  in the form of
          prospectus  filed with the  Commission  pursuant to Rule 424(b) if, in
          the aggregate,  the changes in volume and price represent no more than
          20 percent change in the maximum aggregate offering price set forth in
          the   "Calculation  of  Registration   Fee"  table  in  the  effective
          registration statement;

     (iii)To  include  any  material  information  with  respect  to the plan of
          distribution not previously disclosed in the Registration Statement or
          any  material  change  to  such   information  in  this   Registration
          Statement;

     provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) above shall not
     apply  if the  information  required  to be  included  in a  post-effective
     amendment by those  paragraphs is contained in periodic  reports filed with
     or furnished to the  Securities  and Exchange  Commission by the Registrant
     pursuant  to  Section  13 or  Section  15(d) of the  Exchange  Act that are
     incorporated by reference in this Registration Statement.
<PAGE>
     (2) That,  for  the  purposes  of  determining   any  liability  under  the
         Securities Act, each such  post-effective  amendment shall be deemed to
         be a new  registration  statement  relating to the  securities  offered
         therein,  and the  offering  of such  securities  at that time shall be
         deemed to be the initial bona fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
         of  the  securities   being  registered  which  remain  unsold  at  the
         termination of the offering.

          (b)  The undersigned  Registrant  hereby undertakes that, for purposes
               of  determining  any liability  under the Securities Act of 1933,
               each filing of the Registrant's annual report pursuant to Section
               13(a) or Section  15(d) of the  Securities  Exchange  Act of 1934
               that is incorporated by reference in the  Registration  Statement
               shall be deemed to be a new  Registration  Statement  relating to
               the  Securities  offered  therein,   and  the  offering  of  such
               securities  at that time shall be deemed to be the  initial  bona
               fide offering thereof.

          (c)  Insofar as  indemnification  for  liabilities  arising  under the
               Securities  Act of 1933 may be permitted to  directors,  officers
               and  controlling  persons  of  the  Registrant  pursuant  to  the
               foregoing  provisions,  or  otherwise,  the  Registrant  has been
               advised  that  in the  opinion  of the  Securities  and  Exchange
               Commission  such  indemnification  is  against  public  policy as
               expressed  in the  Act and is,  therefore  unenforceable.  In the
               event that a claim for  indemnification  against such liabilities
               (other than the payment by the Registrant of expenses incurred or
               paid  by  a  director,  officer  or  controlling  person  of  the
               Registrant  in the  successful  defense  of any  action,  suit or
               proceeding) is asserted by such director,  officer or controlling
               person in connection with the securities  being  registered,  the
               Registrant will,  unless in the opinion of its counsel the matter
               has been settled by controlling  precedent,  submit to a court of
               appropriate    jurisdiction    the    question    whether    such
               indemnification  by it is against  public  policy as expressed in
               the Act and will be  governed by the final  adjudication  of such
               issue.

<PAGE>

SIGNATURES

Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement on Form S-8 to be signed on its behalf by the  undersigned,  thereunto
duly authorized, in the City of South Burlington, State of Vermont, on this 10th
day of December 1999.

BEN & JERRY'S HOMEMADE, INC.


/s/Perry D. Odak
- ----------------
By: Perry D. Odak
    Chief Executive Officer, President

POWER OF ATTORNEY

Dated:  December 10, 1999

Each person whose signature appears below constitutes and appoints Perry D. Odak
and   Frances   Rathke,   and  each  of  them   singly,   his  true  and  lawful
attorney-in-fact  and agent with full power of substitution and  resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign any
and all amendments  (including  post-effective  amendments) to this Registration
Statement on Form S-8 to be filed by Ben & Jerry's  Homemade,  Inc., and to file
the  same,  with  all  exhibits  thereto,  and  other  documents  in  connection
therewith,  with the Securities and Exchange  Commission  making such changes in
this Registration Statement as the person(s) so acting deems appropriate, hereby
ratifying and confirming all that said  attorneys-in-fact  and agents,  or their
substitutes,  may lawfully do or cause to be done by virtue hereof.  Pursuant to
the  requirements of the Securities Act of 1933, as amended,  this  Registration
Statement  on Form S-8 has been  signed  below by the  following  persons in the
capacities indicated.


    Signature                      Capacity                       Date
    ---------                      --------                       ----

/s/ Perry D. Odak        Chief Executive Officer, Director   December  10, 1999
- ---------------------
Perry D. Odak

/s/Frances G. Rathke     Chief Financial Officer, Secretary  December  10, 1999
- ---------------------
Frances G. Rathke

/s/Jerry Greenfield      Chairman, Board of Directors        December  10, 1999
- ---------------------
Jerry Greenfield

                          Director                            December 10, 1999
- ---------------------
Pierre Ferrari

/s/Jeffrey Furman         Director                            December 10, 1999
- ---------------------
Jeffrey Furman

                          Director                            December 10, 1999
- ---------------------
Bennett Cohen

/s/Jennifer Henderson     Director                           December  10, 1999
- ---------------------
Jennifer Henderson

/s/Frederick A. Miller    Director                           December  10, 1999
- ----------------------
Frederick A. Miller

                          Director                            December 10, 1999
- ---------------------
Henry Morgan

<PAGE>

EXHIBIT INDEX

Number         Title of Exhibit

5.1            Opinion of Ropes & Gray.

10.1           Michael Sands Non-Statutory Stock Option Agreement

10.2           Helen Jones Non-Statutory Stock Option Agreement

10.3           Roger Legendre Non-Statutory Stock Option Agreement

10.4           Rivington Fields Hight, Jr. Non-Statutory Stock Option Agreement

23.1           Consent of Ernst & Young LLP, Independent Auditors

23.2           Consent of Ropes & Gray (see Exhibit 5.1).

24             Power of Attorney (Included on Signature Page).



                                                                     EXHIBIT 5.1

(Ropes & Gray Letterhead)

December 10, 1999

Ben & Jerry's Homemade, Inc.
30 Community Drive
South Burlington, Vermont 05403-6828


Ladies and Gentlemen:

         This  opinion is  furnished to you in  connection  with a  registration
statement  on Form  S-8 (the  "Registration  Statement"),  to be filed  with the
Securities and Exchange  Commission (the "Commission")  under the Securities Act
of 1933,  as amended,  for the  registration  of 50,000 shares of Class A Common
Stock,  $0.33 par value per share  (the  "Shares"),  of Ben & Jerry's  Homemade,
Inc., a Vermont Corporation (the "Company").

         We have acted as  counsel  to the  Company  and are  familiar  with the
actions  taken by the Company in  connection  with the  Company's  Michael Sands
Non-Statutory Stock Option Agreement, the Helen Jones Non Statutory Stock Option
Agreement, Roger Legendre Non-Statutory Stock Option Agreement, Rivington Fields
Hight, Jr.  Non-Statutory Stock Option Agreement (the "Plans").  For purposes of
this opinion,  we have examined the Plans and such other  documents as we deemed
appropriate.

         For purposes of our opinion, we have assumed that (i) any consideration
received by the Company upon the issuance or exercise of any award granted under
any of the  individual  Plans  will at least  be  equal to the par  value of the
Shares  issuable  upon the exercise of any stock options or subject to any other
award,  and (ii) the  number of shares to be issued  upon any such  exercise  or
issuance, together with the total number of shares of the Company's Common Stock
previously  outstanding,  will not  exceed  the  authorized  number of shares of
Common  Stock  specified in the  Company's  Articles of  Association  as then in
effect.

         Based upon the  foregoing,  we are of the opinion  that the Shares have
been  duly  authorized  and,  when the  Shares  have  been  issued  and sold and
consideration  received  therefor by the Company in accordance with the terms of
each  of  the  individual  Plans,  will  be  validly  issued,   fully  paid  and
non-assessable.

         We hereby  consent to your filing of this  opinion as an exhibit to the
Registration Statement.


Very truly yours,



Ropes & Gray




                                                                    EXHIBIT 10.1

                          BEN & JERRY'S HOMEMADE, INC.

                       NON-STATUTORY STOCK OPTION CONTRACT

1.       GRANT OF OPTION

         Ben & Jerry's  Homemade,  Inc., a Vermont  corporation (the "Company"),
has granted, by vote of the Compensation  Committee of the Board of Directors of
the Company (the "Committee"),  to Michael Sands (the "Participant"),  an option
to  purchase  an  aggregate  of  35,000  shares  of Class A Common  Stock of the
Company,  $.033 par value  (the  "Common  Stock"  or the  "Stock")  (hereinafter
referred  to as the  "Option" or the  "Award"),  at a price of $24.25 per share,
purchasable  as set forth in and  subject  to the terms and  conditions  of this
Non-Statutory Stock Option Contract (the "Contract").  The Option is intended to
be a  non-statutory  stock option and is not an ISO. The effective date of grant
of this  Option is the day the  Participant  joins the  payroll  of the  Company
(hereinafter referred to as the "Grant Date").

2.       PURPOSE OF OPTION

         In granting this Option,  the Committee has determined  that the Option
will  advance  the  interests  of the  Company by  enhancing  its ability to (a)
attract  and  retain a  Participant  who is in a  position  to make  significant
contributions  to the  success  of the  Company  and  its  subsidiaries  and (b)
encourage this  Participant to take into account the long-term  interests of the
Company  through  ownership  of shares of the  Company's  Stock.  This Option is
granted to induce the Participant to join the Company as an employee.

3.       EXERCISE OF OPTION

         (a)  EXERCISE SCHEDULE

         Except as  otherwise  provided  in this  Agreement,  this Option may be
exercised  during  the  period  ending  ten (10)  years  after  the  Grant  Date
(hereinafter the "Expiration Date") on a cumulative basis as described below: on
and after one year from the date in July 2000 which is the first  anniversary of
the Grant Date as to 25% of the Option; and thereafter, as to an additional 1/48
of the Option on the last day of each month, commencing with the month of August
2000, so that the Option becomes 100% exercisable on July 31, 2003.

4.       ADMINISTRATION

         This Contract will be administered by the Compensation Committee of the
Board of Directors of the Company (the  "Committee").  The  Committee  will have
authority,  not inconsistent with the express  provisions of the Contract and in
addition to other authority  granted under the Contract,  to (a) grant Awards at
such time or times as it may choose;  (b)  determine  the size of each Option or
other Award,  including the number of shares of Stock subject to the Award;  (c)
determine  the  type or  types  of each  Award;  (d)  determine  the  terms  and
conditions of each Award;  (e) waive  compliance  by a  Participant  (as defined
below) with any  obligations to be performed by the  Participant  under an Award
and waive any term or  condition  of an Award;  (f) amend or cancel an  existing
Award in whole or in part (and if an Award is canceled,  grant  another Award in
its place on such terms as the Committee shall specify but not by way of "option
repricing"  as  defined  in  Section  6), or settle any Award by paying the cash
value of the  Stock  otherwise  issuable,  except  that the  Committee  may not,
without the consent of the holder of an Award, take any action under this clause
with respect to such Award if such action would  adversely  affect the rights of
<PAGE>

such holder; (g) prescribe the form or forms of instruments that are required or
deemed  appropriate  under the  Contract,  including  any  written  notices  and
elections required of the Participant,  and change such forms from time to time;
(h) adopt, amend and rescind rules and regulations for the administration of the
Contract; and (i) interpret the Contract and decide any questions and settle all
controversies and disputes that may arise in connection with the Contract.  Such
determinations  and actions of the Committee,  and all other  determinations and
actions of the Committee made or taken under authority  granted by any provision
of the Contract,  will be conclusive and will bind all parties.  Nothing in this
paragraph shall be construed as limiting the power of the Board or the Committee
to make adjustments  under Section 7.3 or Section 8.6. A majority of the members
of the  Committee  shall  constitute  a quorum,  and all  determinations  of the
Committee shall be made by a majority of its members.  Any  determination of the
Committee  under the  Contract  may be made  without  notice or  meeting  of the
Committee by a writing signed by a majority of the Committee members.

5.       SHARES SUBJECT TO THE CONTRACT

         Subject  to the  adjustment  as  provided  in Section  8.6  below,  the
aggregate  number of shares of Stock that may be  delivered  under the  Contract
will be 35,000. If any Award requiring  exercise by the Participant for delivery
of Stock  terminates  without  having been  exercised  in full,  or if any Award
payable in Stock or cash is satisfied  in cash rather than Stock,  the number of
shares of Stock as to which such Award was not  exercised  or for which cash was
substituted will be available for future grants.

         Stock  delivered  under  the  Contract  may be  either  authorized  but
unissued  Stock or previously  issued Stock  acquired by the Company and held in
treasury. No fractional shares of Stock will be delivered under the Contract

6.       THE OPTION

              Exercise  Price,  etc. The  exercise  price of the Option has been
determined  by the  Committee  to be 26.5625,  which is equal to the fair market
value of the stock on June 24,  1999,  the fair market value of the Stock at the
time of grant by the Committee.

         The Committee may not, notwithstanding any other provision of the Plan,
reduce the exercise price of the Option at any time after the time of grant with
or without the consent of the Participant,  thereby prohibiting the cancellation
of higher priced Options and the reissue of lower priced Options, i.e. repricing
options. The Committee may at any time and from time to time accelerate the time
at which all or any part of the Option may be exercised.

         Any  exercise of the Option  must be in  writing,  signed by the proper
person and delivered or mailed to the Company,  accompanied by (1) any documents
required by the Committee and (2) payment in full in accordance  with  paragraph
(e) below for the number of shares for which the Option is exercised.

         Payment for Stock.  Stock  purchased  on exercise of the Option must be
paid for as  follows:  (1) in cash or by check  (acceptable  to the  Company  in
accordance  with guidelines  established for this purpose),  bank draft or money
order payable to the order of the Company, or (2) through the delivery of shares
of Stock  (which  in the case of Shares  acquired  from the  Company,  have been
outstanding  for at least six  months)  having a fair  market  value on the last
business day preceding the date of exercise equal to the purchase  price, or (3)
by delivery  of an  unconditional  and  irrevocable  undertaking  by a broker to
deliver  promptly to the Company  sufficient funds to pay the exercise price, or
<PAGE>

(4) if so permitted by the instrument evidencing the Option (or by the Committee
on or after grant of the Option), by delivery of a promissory note of the Option
holder to the Company,  payable on such terms as are specified by the Board,  or
(5) by any combination of the permissible  forms of payment;  provided,  that if
the  Stock  delivered  upon  exercise  of the  Option  is an  original  issue of
authorized  but  unissued  Stock,  at  least  so much of the  exercise  price as
represents  the par value of such Stock must be paid in cash.  In the event that
payment of the Option price is made under (2) above,  the  Committee may provide
that the Option holder be granted an additional  Option  covering the numbers of
shares  surrendered,  at an exercise  price equal to the fair market  value of a
share of Stock on the date of surrender.

         Discretionary  Payments. If the market price of shares of Stock subject
to the  Option  exceeds  the  exercise  price of the  Option  at the time of its
exercise,  the  Committee  may cancel the Option and cause the Company to pay in
cash or in shares of Stock (at a price per share equal to the fair market  value
per share) to the person exercising the Option an amount equal to the difference
between  the fair  market  value of the Stock  which  would have been  purchased
pursuant to the exercise (determined on the date the Option is canceled) and the
aggregate  exercise price which would have been paid. The Committee may exercise
its  discretion  to take such action only if it has  received a written  request
from the person exercising the Option, but such a request will not be binding on
the Committee.

7.   EVENTS AFFECTING OUTSTANDING AWARDS

         7.1. Death and Total or Permanent Disability

         If a  Participant  dies or is  totally  or  permanently  disabled,  the
following will apply:

              (a) All Options held by the Participant immediately prior to death
or total  or  permanent  disability,  as the case  may be,  to the  extent  then
exercisable,  may be exercised by the Participant's executor or administrator or
the  person  or  persons  to  whom  the  Option  is  transferred  by will or the
applicable  laws of descent  and  distribution,  at any time within the one year
period ending with the first anniversary of the Participant's death, or total or
permanent  disability,  as the case may be (or such shorter or longer  period as
the  Committee  may  determine),  and shall  thereupon  terminate.  In no event,
however,  shall the Option remain exercisable beyond the latest date on which it
could have been exercised  without regard to this Section 7. Except as otherwise
determined by the Committee, all Options held by a Participant immediately prior
to death or total or permanent disability, as the case may be, that are not then
exercisable  shall  terminate  at the  date  of  death  or  total  or  permanent
disability, as the case may be.

         7.2. Termination of Service (Other Than By Death or Disability).

         If a  Participant  who is an Employee  ceases to be an Employee for any
reason other than death or total or permanent disability, as the case may be, or
if there is a  termination  (other than by reason of death or total or permanent
disability,   as  the  case  maybe)  of  the  consulting,   service  or  similar
relationship in respect of which a non-Employee Participant was granted an Award
hereunder (such termination of the employment or other relationship being herein
referred to as a "Status Change"), the following will apply:

              (a) Except as otherwise  determined by the Committee,  all Options
held by the  Participant  that  were not  exercisable  immediately  prior to the
Status Change shall terminate at the time of the Status Change. Any Options that
were  exercisable  immediately  prior to the Status  Change will  continue to be
exercisable for a period of three months (or such longer period as the Committee
may determine), and shall thereupon terminate, unless the Option provides by its
<PAGE>

terms for immediate  termination in the event of a Status Change.  If the Status
Change  results  from a discharge  for cause,  the Option will  terminate if the
Committee  so  determines  in  its  discretion   either  before  or  after  such
termination  of  employment.  In no  event,  however,  shall the  Option  remain
exercisable beyond the latest date on which it could have been exercised without
regard to this  Section  7. For  purposes  of this  paragraph,  in the case of a
Participant  who is an  Employee,  a Status  Change  shall not be deemed to have
resulted  by reason of (i) a sick  leave or other  bona  fide  leave of  absence
approved for purposes of the Plan by the  Committee,  so long as the  Employee's
right to reemployment is guaranteed either by statute or by contract,  or (ii) a
transfer  of  employment  between  the  Company  and  a  subsidiary  or  between
subsidiaries,  or to the employment of a corporation  (or a parent or subsidiary
corporation of such corporation)  issuing or assuming an option in a transaction
to which section 424(a) of the Code applies.

         7.3 A    Change in Control Provision

         As used herein, a Change in Control and related  definitions shall have
the meanings as set forth in Section 7.3 C below.

         Immediately prior to the occurrence of a Change in Control,  the Option
shall  automatically   become  fully  exercisable  unless  the  Committee  shall
otherwise expressly provide at the time of grant.

         In addition to the  foregoing  and Section 6, the  Committee may at any
time prior to or after a Change in Control  accelerate the exercisability of the
Option.

         7.3 B    Certain Corporate Transactions.

         (a) In the event of a  consolidation  or merger in which the Company is
not  the  surviving   corporation  or  which  results  in  the   acquisition  of
substantially  all the Company's  outstanding Stock by a single person or entity
or by a group of persons and/or entities  acting in concert,  or in the event of
the complete liquidation of the Company or the sale or transfer of substantially
all of the Company's assets (a "Covered Transaction"), the Option will terminate
as of the  effective  date of the Covered  Transaction,  provided  that at least
twenty (20) days prior to the effective date of any such merger,  consolidation,
liquidation or sale of assets,  but subject to Paragraphs (c) and (d) below, the
Committee shall make the Option exercisable immediately prior to consummation of
such  Covered  Transaction  (to the extent  that the  Option is not  exercisable
immediately  prior to the  consummation of the Covered  Transaction  pursuant to
Section 7.3 A).

         (b) If the Option is subject to performance or other conditions  (other
than  conditions  relating  the mere passage of time and  continued  employment)
which will not have been satisfied at the time of the Covered  Transaction,  the
Committee may, in its sole discretion, remove such conditions. If it does not do
so however,  such Option will  terminate,  because the conditions  have not been
satisfied, as of the date of the Covered Transaction  notwithstanding  Paragraph
(a) above.

         (c) With respect to the outstanding Option held by the participant who,
following the Covered Transaction,  will be employed by a corporation which is a
surviving or acquiring corporation in such transaction or an affiliate of such a
corporation, the Committee may, in lieu of the action of the Committee described
in  Paragraphs  (a)  above  or in  addition  to  any  Option  being  exercisable
immediately prior to consummation of the Covered Transaction pursuant to Section
7.3A above, arrange to have such surviving or acquiring corporation or affiliate
assume the Option or grant to the Participant a replacement Option which, in the
judgment of the Committee, is substantially equivalent to the Option
<PAGE>

         7.3 C Change in Control and Related Definitions.

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
conditions  set forth in any one of the  following  paragraphs  shall  have been
satisfied:

         (a)  any  Person  is or  becomes  the  Beneficial  Owner,  directly  or
indirectly,  of  securities  of the  Company  representing  35% or  more  of the
combined voting power of the Company's then outstanding securities; or

         (b)  during  any  period of not more than two  consecutive  years  (not
including  any  period  prior  to  October  26,  1994),  individuals  who at the
beginning of such period constitute the Board and any new director (other than a
director  designated  by a Person who has  entered  into an  agreement  with the
Company to effect a  transaction  described in Clause (a), (c) or (d) of Section
7.3 C) whose  election by the Board or nomination  for election by the Company's
stockholders  was  approved  by a  vote  of at  least  two-thirds  (2/3)  of the
directors then still in office who either were directors at the beginning of the
period or whose  election or nomination for election was previously so approved,
cease for any reason to constitute a majority thereof; or

         (c) the  shareholders of the Company approve a merger or  consolidation
of the Company with any other corporation, other than

              (1) a merger or  consolidation  which  would  result in the voting
     securities of the Company outstanding  immediately prior thereto continuing
     to  represent  (either by remaining  outstanding  or being  converted  into
     voting  securities  of the  surviving  entity) 60% or more of the  combined
     voting  power of the voting  securities  of the  Company or such  surviving
     entity outstanding immediately after such merger or consolidation, or

              (2)  a  merger  or   consolidation   effected   to   implement   a
     recapitalization of the Company (or similar transaction) in which no person
     acquires 35% or more of the combined  voting  power of the  Company's  then
     outstanding securities; or

         (d)  the  shareholders  of  the  Company  approve  a plan  of  complete
liquidation  of the Company or an agreement for the sale or  disposition  by the
Company of all or substantially all the Company's assets.

         Notwithstanding  the  foregoing  provisions  of this  Section  7.3C,  a
"Change in Control"  will not be deemed to have occurred  solely  because of (i)
the  ownership or  acquisition  of  securities  of the Company (or any reporting
requirement  under the Securities  Exchange Act of 1934) relating thereto) by an
employee  benefit plan maintained by the Company for the benefit of employees or
by ownership or  acquisition  (whether  accomplished  by merger,  consolidation,
purchase or otherwise) by any of Ben Cohen, Jerry Greenfield, Jeffrey Furman and
Perry Odak or their  "affiliates" or "associates"  (as such terms are defined in
Rule  12b-2  under the Act) or members  of their  families  (or trusts for their
benefit) or charitable  trusts  established  by any of them and/or other related
management group.

     In the  foregoing  provisions  of this Section 7.3 C, the  following  terms
shall have the meanings set forth below:
<PAGE>

         "Person"  shall  have the  meaning  given in  Section  3 (a) (9) of the
Securities  Exchange Act of 1934,  as modified and used in Sections 13 9d and 14
(d) thereof; however, a Person shall not include

              (1) the Company or any controlled subsidiary of the Company,

              (2) a  trustee  or other  fiduciary  holding  securities  under an
employee benefit plan of the Company
or

              (3) a corporation  or other entity owned,  directly or indirectly,
by the  shareholders  of the Company in  substantially  the same  proportions as
their ownership of stock of the Company.

              "Beneficial  Owner"  shall have the meaning  defined in Rule 13d-3
under the Securities Exchange Act of 1934 as amended from time to time.

8.       GENERAL PROVISIONS

         8.1. Documentation of Awards.

         The Option will be evidenced by such  written  instruments,  if any, as
may be prescribed by the Committee from time to time. Such instruments may be in
the form of agreements to be executed by both the  Participant  and the Company,
or certificates,  letters or similar instruments,  which need not be executed by
the  Participant  but  acceptance of which will evidence  agreement to the terms
thereof.

         8.2.  Rights  as  a  Stockholder,   Dividend  Equivalents.   Except  as
specifically provided by this Contract,  the receipt of the Option will not give
a Participant rights as a stockholder;  the participant will obtain such rights,
subject to any limitations imposed by the Plan or the instrument  evidencing the
Option,  upon  actual  receipt of Stock.  However,  the  Committee  may, on such
conditions as it deems  appropriate,  provide that a Participant  will receive a
benefit in lieu of cash  dividends  that  would have been  payable on any or all
Stock  subject to the  Participant's  Option  had such  Stock been  outstanding.
Without limitation,  the Committee may provide for payment to the Participant of
amounts  representing such dividends,  either currently or in the future, or for
the investment of such amounts on behalf of the Participant.

         8.3. Conditions on Delivery of Stock.

         The  Company  will not be  obligated  to  deliver  any  shares of Stock
pursuant  to this  Contract  or to remove  restriction  from  shares  previously
delivered  under  the  Option  until  all  conditions  of the  Option  have been
satisfied or removed,  (b) until, in the opinion of the Company's  counsel,  all
applicable federal and state laws and regulation have been complied with, (c) if
the  outstanding  Stock is at the time listed on any stock  exchange,  until the
shares to be  delivered  have been  listed  or  authorized  to be listed on such
exchange  upon  official  notice of notice of issuance,  and (d) until all other
legal matters in  connection  with the issuance and delivery of such shares have
been  approved  by the  Company's  counsel.  If the sale of  Stock  has not been
registered  under the  Securities  Act of 1933,  as  amended,  the  Company  may
require,  as a  condition  to  exercise of the Award,  such  representations  or
agreements  as  counsel  for the  Company  may  consider  appropriate  to  avoid
violation  of such Act and may require  that the  certificates  evidencing  such
Stock bear an appropriate legend restricting transfer.

         If the Option is exercised by the Participant's  legal  representative,
the  Company  will be under no  obligation  to deliver  Stock  pursuant  to such
exercise   until  the  Company  is  satisfied  as  to  the   authority  of  such
representative.
<PAGE>

         8.4. Tax Withholding.

         The Company will  withhold  from any cash payment made  pursuant to the
Option an amount sufficient to satisfy all federal,  state and local withholding
tax requirements (the "withholding requirements").

         In the case of an Option pursuant to which Stock may be delivered,  the
Committee  will  have  the  right  to  require  that  the  Participant  or other
appropriate  person  remit to the  Company an amount  sufficient  to satisfy the
withholding  requirements,  or  make  other  arrangements  satisfactory  to  the
Committee with regard to such requirements,  prior to the delivery of any Stock.
If and to the extent that such withholding is required, the Committee may permit
the Participant or such other person to elect at such time and in such manner as
the  Committee  provides  to have the  Company  hold back from the  shares to be
delivered,  or to deliver to the  Company,  Stock having a value  calculated  to
satisfy the withholding requirement.

         8.5. Nontransferability of the Option.

         The Option may not be transferred  other than by will or by the laws of
descent and distribution,  and during a Participant's lifetime the Option may be
exercised only by him or her (or in the event of the  Participant's  incapacity,
the person or persons legally appointed to act on the Participant's behalf).

         8.6. Adjustments in the Event of Certain Transactions.

         (a) In the event of a stock  dividend,  stock split or  combination  of
shares,  recapitalization  or other change in the Company's  capitalization,  or
other  distribution  to common  stockholders  other than normal cash  dividends,
after  the  effective  date  of this  Contract,  the  Committee  will  make  any
appropriate  adjustments  to the maximum  number of shares that may be delivered
under this Contract under Section 5 above.

         (b) In any event  referred to in paragraph (a), the Committee will also
make any  appropriate  adjustments  to the number and kind of shares of stock or
securities subject to the Option then outstanding or subsequently  granted,  any
exercise  prices  relating to the Option and any other  provision  of the Option
affected by such change.  The Committee may also make such  adjustments  to take
into account material  changes in law or in accounting  practices or principles,
mergers,  consolidations,   acquisitions,   dispositions  or  similar  corporate
transactions,  or any other event,  if it is determined  by the  Committee  that
adjustments  are  appropriate  to  avoid  distortion  in the  operation  of this
Contract.

         8.7. Employment Rights, Etc.

         Neither the adoption of this  Contract nor the grant of the Option will
confer upon any person any right to  continued  retention  by the Company or any
subsidiary  as an Employee or  otherwise,  or affect in any way the right of the
Company  or   subsidiary  to  terminate  an   employment,   service  or  similar
relationship at any time.  Except as  specifically  provided by the Committee in
any  particular  case,  the loss of existing or  potential  profit in the Option
granted  under this  Contract  will not  constitute an element of damages in the
event of termination of an employment,  service or similar  relationship even if
the  termination  is in  violation  of an  obligation  of  the  Company  to  the
Participant.
<PAGE>
         8.8. Fair Market Value

         For purposes of this Contract, fair market value of a share of Stock on
any date will be the average of the bid and asked prices in the over-the-counter
market with respect to such Stock,  as reported by the National  Association  of
Securities Dealers, Inc. Automated Quotation System or such other similar system
then in use;  or,  if on any such  date  such  Stock is not  quoted  by any such
organization,  the average of the closing bid and asked  prices with  respect to
such Stock, as furnished by a professional  market maker making a market in such
Stock selected by the Committee;  or if such prices are not available,  the fair
market  value of such Stock as of such date as  determined  in good faith by the
Committee;  or, where necessary, in order to achieve the intended Federal income
tax result,  the value of a share of Stock as  determined  by the  Committee  in
accordance with the applicable provisions of the Code.

9.       EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT AND

         TERMINATION

         Neither  adoption of this  Contract  nor the grant of the Option to the
Participant will affect the Company's right to grant to such Participant cash or
Stock awards that are not subject to this Contract, to issue to such Participant
Stock as a bonus or  otherwise,  or to adopt other plans or  arrangements  under
which Stock be issued to Employees.

         The  Committee  may at any time or times amend this  Contract  (and the
Committee  may amend any  outstanding  Option) for any purpose  which may at the
time be permitted by law, provided that (except to the extent expressly required
or permitted by this Contract) no such amendment may adversely affect the rights
of any Participant (without the Participant's consent) under the Option.

         This Option shall be governed by and construed in  accordance  with the
laws of the State of Vermont.

                                                    BEN & JERRY'S HOMEMADE, INC.


                                                                    EXHIBIT 10.2

                          BEN & JERRY'S HOMEMADE, INC.

                      NON-STATUTORY STOCK OPTION AGREEMENT

                               [Follows 1995 Plan]

1.       GRANT OF OPTION

         Ben & Jerry's  Homemade,  Inc.  ("Ben & Jerry's" or the  "Company"),  a
Vermont  corporation,  hereby,  by action of the  Compensation  Committee of the
Board of  Directors of the  Company,  grants to Helen Jones,  an employee of the
Company (the "Employee" or a "Participant"),  an option to purchase 2,000 shares
of Class A Common  Stock of the  Company,  $.033  par value  ("Common  Stock" or
"Stock")  (hereinafter  referred to as the  "Option"),  at a price of $28.06 per
share, which is not less than the fair market value, purchasable as set forth in
and subject to the terms and  conditions  of this Stock  Option  Agreement  (the
"Agreement").  The Option is intended to be a  non-statutory  stock option.  The
date of grant of the  Option is July 1,  1999  (hereinafter  referred  to as the
"Grant Date"). The term "Award" shall also include the Option.

2.       THE COMMITTEE

         The Option shall be administered by the  Compensation  Committee of the
Board of Directors  (the  "Committee"),  which shall have all of the powers here
that it has under the Ben &  Jerry's  1995  Equity  Incentive  Plan,  as if such
powers were set forth in full herein.

         In granting the Option,  the Committee has  determined  that the Option
will  advance the  interests  of Ben & Jerry's by  enhancing  its ability to (a)
attract  and/or  retain an  employee  who is in a position  to make  significant
contributions  to the  success  of the  Company  and  its  subsidiaries  and (b)
encourage  this  Employee to take into  account the  long-term  interests of the
Company through ownership of shares of the Company's Stock.

3.       EXERCISE OF OPTION

         Except as  otherwise  provided  in this  Agreement,  this Option may be
exercised prior to July 1, 2009 (the "Expiration Date") as follows:  said Option
being exercisable over a four year period, with 25% of the Option vesting at the
end of the first year  anniversary of the grant date and with 1/48 of the Option
vesting  at the close of each  month  thereafter,  commencing  with the month of
August 2000, such that the Option for 2,000 Shares would be fully vested on July
31, 2003.

4.       SHARES OF STOCK

         Stock  delivered  under this  Agreement  may be either  authorized  but
unissued  or  previously  issued  stock  acquired by the Company and held in the
Treasury. No fractional shares of stock will be delivered under this Agreement.

5.       INTENTIONALLY DELETED.

6.       TYPES OF AWARDS

         6.1. Option

         Subsections (a) and (b) intentionally left blank.
<PAGE>

                  (c) Duration of Option. The latest date (the Expiration Date")
         on which the Option may be exercised  will be the tenth  anniversary of
         the day immediately  preceding the date the Option was granted, or such
         earlier date as may have been  specified  by the  Committee at the time
         the Option was granted.

                  (d) Exercise of Option. The Committee may at any time and from
         time to time accelerate the time at which all or any part of the Option
         may be  exercised.  If desired,  the  Committee may provide for vesting
         prior to the date the option becomes exercisable.

                  Any  exercise of the Option must be in writing,  signed by the
         proper  person and delivered or mailed to the Company,  accompanied  by
         (1) any documents  required by the Committee and (2) payment in full in
         accordance  with paragraph (e) below for the number of shares for which
         the Option is exercised.

                  (e)  Payment  for Stock.  Stock  purchased  on exercise of the
         Option must be paid for as follows: (1) in cash or by check (acceptable
         to the  Company in  accordance  with  guidelines  established  for this
         purpose),  bank  draft  or  money  order  payable  to the  order of the
         Company,  or (2) through the  delivery of shares of Stock (which in the
         case of Shares  acquired from the Company have been  outstanding for at
         least six months)  having a fair market value on the last  business day
         preceding the date of exercise equal to the purchase  price,  or (3) by
         delivery of an unconditional and irrevocable undertaking by a broker to
         deliver  promptly to the Company  sufficient  funds to pay the exercise
         price,  or (4) if so permitted by this  instrument (or by the Committee
         on or after the grant of the Option),  by delivery of a promissory note
         by the  Option  holder to the  Company,  payable  on such  terms as are
         specified  by  the  Committee,   or  (5)  by  any  combination  of  the
         permissible  forms of payment;  provided,  that if the Stock  delivered
         upon exercise of the Option is an original  issue of authorized  Stock,
         at least so much of the exercise  price as represents  the par value of
         such  Stock  must be paid in cash.  In the event  that  payment  of the
         Option price is made under (2) above,  the  Committee  may provide that
         the Option holder be granted an additional  Option covering the numbers
         of shares  surrendered,  at an exercise  price equal to the fair market
         value of a share of Stock on the date of surrender.

                  (f) Discretionary  Payments.  If the market price of shares of
         Stock subject to the Option exceeds the exercise price of the Option at
         the time of its exercise, the Committee may cancel the Option and cause
         the Company to pay in cash or in shares of Common Stock (at a price per
         share  equal  to the  fair  market  value  per  share)  to  the  person
         exercising  the Option an amount  equal to the  difference  between the
         fair market value of the Stock which would have been purchased pursuant
         to the exercise  (determined  on the date the Option is cancelled)  and
         the aggregate  exercise price which would have been paid. The Committee
         may exercise its discretion to take such action only if it has received
         a written  request from the person  exercising  the Option,  but such a
         request will not be binding on the Committee.

         Sections 6.2 - 6.6 intentionally left blank.

7.   EVENTS AFFECTING OUTSTANDING AWARDS

          7.1. Death and Total or Permanent Disability.

         Except as otherwise provided by the Committee, if a Participant dies or
is totally or permanently disabled as determined by the Committee, the following
will apply:
<PAGE>

                  (a) All Options held by the Participant  immediately  prior to
         death or total or permanent  disability,  as the case may be, shall, if
         not then  exercisable,  be accelerated  and become  exercisable at such
         time and then all options so held by the  Participant  may be exercised
         by the Participant's executor or administrator or the person or persons
         to whom the Option is  transferred  by will or the  applicable  laws of
         descent and  distribution or the  Participant's  guardian,  at any time
         within the one year  period  ending with the first  anniversary  of the
         Participant's death, or total or permanent disability,  as the case may
         be (or such longer period as the Committee  may  determine),  and shall
         thereupon  terminate.  In no event,  however,  shall an Option or Stock
         Appreciation  Right remain  exercisable beyond the latest date on which
         it could have been  exercised  without regard to this Section 7. Except
         as  otherwise  determined  by the  Committee,  the  Option  held by the
         Participant  immediately prior to death or total permanent  disability,
         as the case may be,  to the  extent  it is not then  exercisable  shall
         terminate at the date of death or total or permanent  disability as the
         case may be.

                  (b)  Intentionally left blank.

                  (c)  Intentionally left blank.

          7.2. Termination of Service (Other Than By Death or Disability).

         If a  Participant  who is an Employee  ceases to be an Employee for any
reason other than death or total or permanent disability, as the case may be, or
if there is a  termination  (other than by reason of death or total or permanent
disability,  as  the  case  may  be)  of  the  consulting,  service  or  similar
relationship in respect of which a non-Employee Participant was granted an Award
hereunder (such termination of the employment or other relationship being herein
referred to as a "Status Change"), the following will apply:

                  (a)  Except as  otherwise  determined  by the  Committee,  all
         Options held by the Participant  that were not exercisable  immediately
         prior to the Status  Change  shall  terminate at the time of the Status
         Change.  Any Options  that were  exercisable  immediately  prior to the
         Status  Change will  continue to be  exercisable  for a period of three
         months (or such longer  period as the  Committee  may  determine),  and
         shall thereupon  terminate,  unless the Award provides by its terms for
         immediate  termination in the event of a Status  Change.  If the Status
         Change  results from a discharge  for cause (gross  negligence  or acts
         done with a malicious  intent,  as  determined by the  Committee),  all
         Awards will  terminate if the Committee so determines in its discretion
         either before or after such  termination  of  employment.  In no event,
         however,  shall an Option remain  exercisable beyond the latest date on
         which it could have been  exercised  without  regard to this Section 7.
         For purposes of this paragraph,  in the case of a Participant who is an
         Employee,  a Status  Change  shall not be deemed  to have  resulted  by
         reason of (i) a sick leave or other bona fide leave of absence approved
         for purposes of the Plan by the  Committee,  so long as the  Employee's
         right to reemployment  is guaranteed  either by statute or by contract,
         or (ii) a transfer of  employment  between the Company and a subsidiary
         or between  subsidiaries,  or to the employment of a corporation  (or a
         parent  or  subsidiary  corporation  of such  corporation)  issuing  or
         assuming an option in a transaction to which Section 424(a) of the Code
         applies.
<PAGE>

                  (b)  Intentionally left blank.

                  (c)  Intentionally left blank.

         7.3  A Change in Control Provision

         As used herein, a Change in Control and related  definitions shall have
the meanings as set forth in Section 7.3 C below.

         Immediately prior to the occurrence of a Change in Control:

                  (a) Each Option shall  automatically  become fully exercisable
         unless the Committee shall otherwise  expressly  provide at the time of
         grant.

                  (b)  Intentionally left blank.

                  In addition to the foregoing and Section 6.1(d), the Committee
         may at any time  prior to or after a Change in Control  accelerate  the
         exercisability of any Options.

         7.3 B Certain Corporate Transactions

                  (a) In the  event of a  consolidation  or  merger in which the
         Company  is not the  surviving  corporation  or  which  results  in the
         acquisition of substantially  all the Company's  outstanding Stock by a
         single person or entity or by a group of persons and/or entities acting
         in concert, or in the event of the complete  liquidation of the Company
         or the sale or transfer of substantially all of the Company's assets (a
         "Covered  Transaction"),  all outstanding  options will terminate as of
         the effective date of the Covered  Transaction,  provided that at least
         twenty  (20)  days  prior to the  effective  date of any  such  merger,
         consolidation, liquidation or sale of assets, but subject to Paragraphs
         (c) and (d) below,  the Committee  shall make all  outstanding  Options
         exercisable   immediately   prior  to   consummation  of  such  Covered
         Transaction  (to the  extent  that  such  Options  are not  exercisable
         immediately  prior  to  the  consummation  of the  Covered  Transaction
         pursuant to Section 7.3A).

                  (b)  Intentionally left blank.

                  (c) If an  outstanding  Option is  subject to  performance  or
         other  conditions  (other than conditions  relating the mere passage of
         time and continued  employment)  which will not have been  satisfied at
         the time of the  Covered  Transaction  the  Committee  may, in its sole
         discretion,  remove such conditions. If it does not do so however, such
         Option or Other Award will  terminate,  because the conditions have not
         been   satisfied,   as  of  the   date  of  the   Covered   Transaction
         notwithstanding Paragraph (a) and (b) above.

                  (d) With respect to an outstanding  Option or Other Award held
         by the  Participant  who,  following the Covered  Transaction,  will be
         employed by a corporation which is a surviving or acquiring corporation
         in  such  transaction  or an  affiliate  of  such  a  corporation,  the
         committee  may,  in lieu of the action of the  Committee  described  in
         Paragraphs  (a)  or (b)  above  or in  addition  to  any  Option  being
         exercisable   immediately   prior  to   consummation   of  the  Covered
         Transaction  pursuant  to  Section  7.3A  above,  arrange  to have such
         surviving or acquiring  corporation  or affiliate  assume the Option or
         Other Award or grant to the  Participant  a  replacement  or substitute
         Option or other Award on such terms as the Committee approves.

         7.3 C Change in Control and Related Definitions
<PAGE>

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
conditions  set forth in any one of the  following  paragraphs  shall  have been
satisfied:

                  (a) any Person is or becomes the Beneficial Owner, directly or
         indirectly,  of securities of the Company  representing  35% or more of
         the combined voting power of the Company's then outstanding securities;
         or

                  (b) during any period of not more than two  consecutive  years
         (not including any period prior to December 31, 1996),  individuals who
         at the  beginning  of such  period  constitute  the  Board  and any new
         director (other than a director  designated by a Person who has entered
         into an agreement with the Company to effect a transaction described in
         Clause (a),  (c), or (d) of Section 7.3 C) whose  election by the Board
         or nomination for election by the Company's  stockholders  was approved
         by a vote of at least  two-thirds  (2/3) of the directors then still in
         office who either  were  directors  at the  beginning  of the period or
         whose  election or nomination  for election was previously so approved,
         cease for any reason to constitute a majority thereof; or

                  (c) the  shareholders  of the  Company  approve  a  merger  or
         consolidation of the Company with any other corporation, other than:

                           (1) a merger or  consolidation  which would result in
                  the voting securities of the Company  outstanding  immediately
                  prior  thereto  continuing  to represent  (either by remaining
                  outstanding or being  converted into voting  securities of the
                  surviving  entity) 60% or more of the combined voting power of
                  the voting  securities of the Company or such surviving entity
                  outstanding immediately after such merger or consolidation; or

                           (2) a merger or consolidation effected to implement a
                  recapitalization  of the Company (or similar  transaction)  in
                  which no person  acquires 35% or more of the  combined  voting
                  power of the Company's then outstanding securities;

                  (d) the shareholders of the Company approve a plan of complete
         liquidation  of the Company or an agreement for the sale or disposition
         by the Company of all or substantially all the Company's assets.

                  Notwithstanding the foregoing provisions of this Section 7.3C,
         a  "Change  in  Control"  will not be deemed  to have  occurred  solely
         because  of (i) the  ownership  or  acquisition  of  securities  of the
         Company (or any reporting requirement under the Securities Exchange Act
         of 1934 relating thereto) by an employee benefit plan maintained by the
         Company for the benefit of employees  or by  ownership  or  acquisition
         (whether accomplished by merger, consolidation,  purchase or otherwise)
         by any of Ben Cohen, Jerry Greenfield, Jeffrey Furman and Perry Odak or
         their  "affiliates" or "associates"  (as such terms are defined in Rule
         12b-2 under the Act) or members of their  families (or trusts for their
         benefit) or charitable  trusts  established by any of them and/or other
         related management group.

                  In the foregoing provisions of this Section 7.3, the following
         terms shall have the meanings set forth below:

         "Person"  shall  have the  meaning  given in  Section  3 (a) (9) of the
Securities  Exchange  Act of 1934,  as  modified  and used in Sections 13 9D and
14(d) thereof; however, a Person shall not include:
<PAGE>

                  (1) the Company or any controlled subsidiary of the Company;

                  (2) a trustee or other fiduciary  holding  securities under an
         employee benefit plan of the Company; or,

                  (3)  a  corporation   or  other  entity  owned,   directly  or
         indirectly,  by the  shareholders of the Company in  substantially  the
         same proportions as their ownership of stock of the Company.

     "Beneficial  Owner" shall have the meaning  defined in Rule 13d-3 under the
Securities Exchange Act of 1934 as amended from time to time.

8.       GENERAL PROVISIONS

         8.1. Documentation of Awards.

         Awards will be evidenced by such written instruments, if any, as may be
prescribed by the Board from time to time.  Such  instruments may be in the form
of  agreements  to be  executed  by both the  Participant  and the  Company,  or
certificates,  letters or similar instruments, which need not be executed by the
Participant  but  acceptance  of which  will  evidence  agreement  to the  terms
thereof.

         8.2. Rights as a Stockholder, Dividend Equivalents.

         Except as specifically  provided by this  Agreement,  the receipt of an
Award will not give a Participant rights as a stockholder;  the Participant will
obtain such rights,  subject to any limitations imposed by this Agreement or the
instrument  evidencing  the Award,  upon actual receipt of Stock.  However,  the
Committee  may,  on such  conditions  as it deems  appropriate,  provide  that a
Participant  will  receive a benefit in lieu of cash  dividends  that would have
been  payable on any or all Stock  subject to the  Participant's  Award had such
Stock been  outstanding.  Without  limitation,  the  Committee  may  provide for
payment  to the  Participant  of amounts  representing  such  dividends,  either
currently or in the future,  or for the  investment of such amounts on behalf of
the Participant.

         8.3. Conditions on Delivery of Stock.

         The  Company  will not be  obligated  to  deliver  any  shares of Stock
pursuant to the Plan or to remove  restriction from shares previously  delivered
under this  Agreement (a) until all  conditions of the Award have been satisfied
or removed,  (b) until, in the opinion of the Company's counsel,  all applicable
federal  and state  laws and  regulation  have been  complied  with,  (c) if the
outstanding Stock is at the time listed on any stock exchange,  until the shares
to be delivered  have been listed or  authorized  to be listed on such  exchange
upon  official  notice  of  notice of  issuance,  and (d) until all other  legal
matters in  connection  with the  issuance and delivery of such shares have been
approved by the Company's counsel.  If the sale of Stock has not been registered
under the  Securities  Act of 1933,  as amended,  the Company may require,  as a
condition  to exercise  of the Award,  such  representations  or  agreements  as
counsel for the Company may consider  appropriate to avoid violation of such Act
and may require that the certificates  evidencing such Stock bear an appropriate
legend restricting transfer.

         If an Award is exercised by the Participant's legal representative, the
Company will be under no obligation  to deliver Stock  pursuant to such exercise
until the Company is satisfied as to the authority of such representative.
<PAGE>

         8.4. Tax Withholding.

         The Company will  withhold  from any cash  payment made  pursuant to an
Award an amount  sufficient to satisfy all federal,  state and local withholding
tax requirements (the "withholding requirements").

         In the case of an Award  pursuant to which Stock may be delivered,  the
Committee  will  have  the  right  to  require  that  the  Participant  or other
appropriate  person  remit to the  Company an amount  sufficient  to satisfy the
withholding  requirements,  or  make  other  arrangements  satisfactory  to  the
Committee with regard to such requirements,  prior to the delivery of any Stock.
If and to the extent that such withholding is required, the Committee may permit
the Participant or such other person to elect at such time and in such manner as
the  Committee  provides  to have the  Company  hold back from the  shares to be
delivered,  or to deliver to the  Company,  Stock having a value  calculated  to
satisfy the withholding requirement.

         8.5. Nontransferability of Awards.

         No Award  (other than an Award in the form of an  outright  transfer of
cash or Unrestricted Stock) may be transferred other than by will or by the laws
of descent  and  distribution,  and  during a  Participant's  lifetime  an Award
requiring  exercise may be exercised  only by him or her (or in the event of the
Participant's incapacity,  the person or persons legally appointed to act on the
Participant's behalf).

         8.6. Adjustments in the Event of Certain Transactions.

                  (a)  In  the  event  of  a  stock  dividend,  stock  split  or
         combination  of  shares,   recapitalization  or  other  change  in  the
         Company's capitalization,  or other distribution to common stockholders
         other than  normal cash  dividends,  after the  effective  date of this
         Agreement,  the Committee will make any appropriate  adjustments to the
         maximum  number of shares  that may be  delivered  under the Plan under
         Section 4 above.

                  (b) In any event  referred to in paragraph  (a), the Committee
         will also make any  appropriate  adjustments  to the number and kind of
         shares of stock or  securities  subject to Awards then  outstanding  or
         subsequently  granted,  any exercise  prices relating to Awards and any
         other  provision of Awards  affected by such change.  The Committee may
         also make such adjustments to take into account material changes in law
         or in  accounting  practices or  principles,  mergers,  consolidations,
         acquisitions,  dispositions or similar corporate  transactions,  or any
         other event, if it is determined by the Committee that  adjustments are
         appropriate to avoid distortion in the operation of this Agreement.

         8.7. Employment Rights, Etc.

         Neither the  execution of this  Agreement  nor the grant of Awards will
confer upon any person any right to  continued  retention  by the Company or any
subsidiary  as an Employee or  otherwise,  or affect in any way the right of the
Company  or   subsidiary  to  terminate  an   employment,   service  or  similar
relationship at any time.  Except as  specifically  provided by the Committee in
any particular  case, the loss of existing or potential profit in Awards granted
under  the Plan  will not  constitute  an  element  of  damages  in the event of
termination  of an  employment,  service  or  similar  relationship  even if the
termination is in violation of an obligation of the Company to the Participant.
<PAGE>

         8.8. Deferral of Payments.

         The Committee may agree at any time,  upon request of the  Participant,
to defer the date on which any payment under an Award will be made.

         8.9. Past Services as Consideration.

         Where a Participant purchases Stock under an Award for a price equal to
the par value of the Stock the Committee may determine  that such price has been
satisfied by past services rendered by the Participant.

         8.10. Fair Market Value.

         For purposes of this  Agreement,  fair market value of a share of Stock
on any date  will be the  closing  price  in the  over-the-counter  market  with
respect to such Stock,  as reported by the National  Association  of  Securities
Dealers,  Inc.  Automated  Quotation System or such other similar system then in
use; or, if on any such date such Stock is not quoted by any such  organization,
the average of the closing bid and asked prices with  respect to such Stock,  as
furnished by a professional  market maker making a market in such Stock selected
by the Committee; or if such prices are not available,  the fair market value of
such Stock as of such date as  determined  in good faith by the  Committee;  or,
where necessary, in order to achieve the intended Federal income tax result, the
value of a share of Stock as determined by the Committee in accordance  with the
applicable provisions of the Code.

9.       EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT AND TERMINATION

         Neither the execution of this  Agreement nor the grant of Awards to the
Participant will affect the Company's right to grant to such Participant cash or
Stock  awards  that  are  not  subject  to  this  Agreement,  to  issue  to such
Participant  Stock  as a  bonus  or  otherwise,  or  to  adopt  other  plans  or
arrangements under which Stock be issued to Employees.  The Committee may at any
time discontinue granting Awards under the Plan.

         The  Committee  may at any time or times amend this  Agreement  for any
purpose which may at the time be permitted by law, or may at any time  terminate
this Agreement,  provided that no amendment or termination of this Agreement may
adversely  affect  the  rights of the  Participant  (without  the  Participant's
consent).

         IN WITNESS WHEREOF,  each of the parties has caused the Agreement to be
executed and delivered as of the date first above written.



                                                                    EXHIBIT 10.3

                          BEN & JERRY'S HOMEMADE, INC.

                      NON-STATUTORY STOCK OPTION AGREEMENT

                               [Follows 1995 Plan]

1.       GRANT OF OPTION

         Ben & Jerry's  Homemade,  Inc.  ("Ben & Jerry's" or the  "Company"),  a
Vermont  corporation,  hereby,  by action of the  Compensation  Committee of the
Board of Directors of the Company,  grants to Roger Legendre, an employee of the
Company (the "Employee" or a "Participant"), an option to purchase 10,000 shares
of Class A Common  Stock of the  Company,  $.033  par value  ("Common  Stock" or
"Stock") (hereinafter  referred to as the "Option"),  at a price of $28 1/16 per
share, which is not less than the fair market value, purchasable as set forth in
and subject to the terms and  conditions  of this Stock  Option  Agreement  (the
"Agreement").  The Option is intended to be a  non-statutory  stock option.  The
date of grant of the  Option is July 1,  1999  (hereinafter  referred  to as the
"Grant Date"). The term "Award" shall also include the Option.

2.       THE COMMITTEE

         The Option shall be administered by the  Compensation  Committee of the
Board of Directors  (the  "Committee"),  which shall have all of the powers here
that it has under the Ben &  Jerry's  1995  Equity  Incentive  Plan,  as if such
powers were set forth in full herein.

         In granting the Option,  the Committee has  determined  that the Option
will  advance the  interests  of Ben & Jerry's by  enhancing  its ability to (a)
attract  and/or  retain an  employee  who is in a position  to make  significant
contributions  to the  success  of the  Company  and  its  subsidiaries  and (b)
encourage  this  Employee to take into  account the  long-term  interests of the
Company through ownership of shares of the Company's Stock.

3.       EXERCISE OF OPTION

         Except as  otherwise  provided  in this  Agreement,  this Option may be
exercised prior to July 1, 2009 (the "Expiration Date") as follows:  said Option
being exercisable over a four year period, with 25% of the Option vesting at the
end of the first year  anniversary of the grant date and with 1/48 of the Option
vesting  at the close of each  month  thereafter,  commencing  with the month of
August  2000,  such that the Option for 10,000  Shares  would be fully vested on
July 31, 2003.

4.       SHARES OF STOCK

         Stock  delivered  under this  Agreement  may be either  authorized  but
unissued  or  previously  issued  stock  acquired by the Company and held in the
Treasury. No fractional shares of stock will be delivered under this Agreement.

5.       INTENTIONALLY DELETED.

6.       TYPES OF AWARDS

         6.1. Option

         Subsections (a) and (b) intentionally left blank.
<PAGE>

                  (c) Duration of Option. The latest date (the Expiration Date")
         on which the Option may be exercised  will be the tenth  anniversary of
         the day immediately  preceding the date the Option was granted, or such
         earlier date as may have been  specified  by the  Committee at the time
         the Option was granted.

                  (d) Exercise of Option. The Committee may at any time and from
         time to time accelerate the time at which all or any part of the Option
         may be  exercised.  If desired,  the  Committee may provide for vesting
         prior to the date the option becomes exercisable.

                  Any  exercise of the Option must be in writing,  signed by the
         proper  person and delivered or mailed to the Company,  accompanied  by
         (1) any documents  required by the Committee and (2) payment in full in
         accordance  with paragraph (e) below for the number of shares for which
         the Option is exercised.

                  (e)  Payment  for Stock.  Stock  purchased  on exercise of the
         Option must be paid for as follows: (1) in cash or by check (acceptable
         to the  Company in  accordance  with  guidelines  established  for this
         purpose),  bank  draft  or  money  order  payable  to the  order of the
         Company,  or (2) through the  delivery of shares of Stock (which in the
         case of Shares  acquired from the Company have been  outstanding for at
         least six months)  having a fair market value on the last  business day
         preceding the date of exercise equal to the purchase  price,  or (3) by
         delivery of an unconditional and irrevocable undertaking by a broker to
         deliver  promptly to the Company  sufficient  funds to pay the exercise
         price,  or (4) if so permitted by this  instrument (or by the Committee
         on or after the grant of the Option),  by delivery of a promissory note
         by the  Option  holder to the  Company,  payable  on such  terms as are
         specified  by  the  Committee,   or  (5)  by  any  combination  of  the
         permissible  forms of payment;  provided,  that if the Stock  delivered
         upon exercise of the Option is an original  issue of authorized  Stock,
         at least so much of the exercise  price as represents  the par value of
         such  Stock  must be paid in cash.  In the event  that  payment  of the
         Option price is made under (2) above,  the  Committee  may provide that
         the Option holder be granted an additional  Option covering the numbers
         of shares  surrendered,  at an exercise  price equal to the fair market
         value of a share of Stock on the date of surrender.

                  (f) Discretionary  Payments.  If the market price of shares of
         Stock subject to the Option exceeds the exercise price of the Option at
         the time of its exercise, the Committee may cancel the Option and cause
         the Company to pay in cash or in shares of Common Stock (at a price per
         share  equal  to the  fair  market  value  per  share)  to  the  person
         exercising  the Option an amount  equal to the  difference  between the
         fair market value of the Stock which would have been purchased pursuant
         to the exercise  (determined  on the date the Option is cancelled)  and
         the aggregate  exercise price which would have been paid. The Committee
         may exercise its discretion to take such action only if it has received
         a written  request from the person  exercising  the Option,  but such a
         request will not be binding on the Committee.

         Sections 6.2 - 6.6 intentionally left blank.

7.   EVENTS AFFECTING OUTSTANDING AWARDS

          7.1. Death and Total or Permanent Disability.

         Except as otherwise provided by the Committee, if a Participant dies or
is totally or permanently disabled as determined by the Committee, the following
will apply:
<PAGE>

                  (a) All Options held by the Participant  immediately  prior to
         death or total or permanent  disability,  as the case may be, shall, if
         not then  exercisable,  be accelerated  and become  exercisable at such
         time and then all options so held by the  Participant  may be exercised
         by the Participant's executor or administrator or the person or persons
         to whom the Option is  transferred  by will or the  applicable  laws of
         descent and  distribution or the  Participant's  guardian,  at any time
         within the one year  period  ending with the first  anniversary  of the
         Participant's death, or total or permanent disability,  as the case may
         be (or such longer period as the Committee  may  determine),  and shall
         thereupon  terminate.  In no event,  however,  shall an Option or Stock
         Appreciation  Right remain  exercisable beyond the latest date on which
         it could have been  exercised  without regard to this Section 7. Except
         as  otherwise  determined  by the  Committee,  the  Option  held by the
         Participant  immediately prior to death or total permanent  disability,
         as the case may be,  to the  extent  it is not then  exercisable  shall
         terminate at the date of death or total or permanent  disability as the
         case may be.

                  (b)  Intentionally left blank.

                  (c)  Intentionally left blank.

          7.2. Termination of Service (Other Than By Death or Disability).

         If a  Participant  who is an Employee  ceases to be an Employee for any
reason other than death or total or permanent disability, as the case may be, or
if there is a  termination  (other than by reason of death or total or permanent
disability,  as  the  case  may  be)  of  the  consulting,  service  or  similar
relationship in respect of which a non-Employee Participant was granted an Award
hereunder (such termination of the employment or other relationship being herein
referred to as a "Status Change"), the following will apply:

                  (a)  Except as  otherwise  determined  by the  Committee,  all
         Options held by the Participant  that were not exercisable  immediately
         prior to the Status  Change  shall  terminate at the time of the Status
         Change.  Any Options  that were  exercisable  immediately  prior to the
         Status  Change will  continue to be  exercisable  for a period of three
         months (or such longer  period as the  Committee  may  determine),  and
         shall thereupon  terminate,  unless the Award provides by its terms for
         immediate  termination in the event of a Status  Change.  If the Status
         Change  results from a discharge  for cause (gross  negligence  or acts
         done with a malicious  intent,  as  determined by the  Committee),  all
         Awards will  terminate if the Committee so determines in its discretion
         either before or after such  termination  of  employment.  In no event,
         however,  shall an Option remain  exercisable beyond the latest date on
         which it could have been  exercised  without  regard to this Section 7.
         For purposes of this paragraph,  in the case of a Participant who is an
         Employee,  a Status  Change  shall not be deemed  to have  resulted  by
         reason of (i) a sick leave or other bona fide leave of absence approved
         for purposes of the Plan by the  Committee,  so long as the  Employee's
         right to reemployment  is guaranteed  either by statute or by contract,
         or (ii) a transfer of  employment  between the Company and a subsidiary
         or between  subsidiaries,  or to the employment of a corporation  (or a
         parent  or  subsidiary  corporation  of such  corporation)  issuing  or
         assuming an option in a transaction to which Section 424(a) of the Code
         applies.

                  (b)  Intentionally left blank.
<PAGE>

                  (c)  Intentionally left blank.

         7.3  A Change in Control Provision

         As used herein, a Change in Control and related  definitions shall have
the meanings as set forth in Section 7.3 C below.

         Immediately prior to the occurrence of a Change in Control:

                  (a) Each Option shall  automatically  become fully exercisable
         unless the Committee shall otherwise  expressly  provide at the time of
         grant.

                  (b)  Intentionally left blank.

                  In addition to the foregoing and Section 6.1(d), the Committee
         may at any time  prior to or after a Change in Control  accelerate  the
         exercisability of any Options.

         7.3 B Certain Corporate Transactions

                  (a) In the  event of a  consolidation  or  merger in which the
         Company  is not the  surviving  corporation  or  which  results  in the
         acquisition of substantially  all the Company's  outstanding Stock by a
         single person or entity or by a group of persons and/or entities acting
         in concert, or in the event of the complete  liquidation of the Company
         or the sale or transfer of substantially all of the Company's assets (a
         "Covered  Transaction"),  all outstanding  options will terminate as of
         the effective date of the Covered  Transaction,  provided that at least
         twenty  (20)  days  prior to the  effective  date of any  such  merger,
         consolidation, liquidation or sale of assets, but subject to Paragraphs
         (c) and (d) below,  the Committee  shall make all  outstanding  Options
         exercisable   immediately   prior  to   consummation  of  such  Covered
         Transaction  (to the  extent  that  such  Options  are not  exercisable
         immediately  prior  to  the  consummation  of the  Covered  Transaction
         pursuant to Section 7.3A).

                  (b)  Intentionally left blank.

                  (c) If an  outstanding  Option is  subject to  performance  or
         other  conditions  (other than conditions  relating the mere passage of
         time and continued  employment)  which will not have been  satisfied at
         the time of the  Covered  Transaction  the  Committee  may, in its sole
         discretion,  remove such conditions. If it does not do so however, such
         Option or Other Award will  terminate,  because the conditions have not
         been   satisfied,   as  of  the   date  of  the   Covered   Transaction
         notwithstanding Paragraph (a) and (b) above.

                  (d) With respect to an outstanding  Option or Other Award held
         by the  Participant  who,  following the Covered  Transaction,  will be
         employed by a corporation which is a surviving or acquiring corporation
         in  such  transaction  or an  affiliate  of  such  a  corporation,  the
         committee  may,  in lieu of the action of the  Committee  described  in
         Paragraphs  (a)  or (b)  above  or in  addition  to  any  Option  being
         exercisable   immediately   prior  to   consummation   of  the  Covered
         Transaction  pursuant  to  Section  7.3A  above,  arrange  to have such
         surviving or acquiring  corporation  or affiliate  assume the Option or
         Other Award or grant to the  Participant  a  replacement  or substitute
         Option or other Award on such terms as the Committee approves.

         7.3 C Change in Control and Related Definitions
<PAGE>

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
conditions  set forth in any one of the  following  paragraphs  shall  have been
satisfied:

                  (a) any Person is or becomes the Beneficial Owner, directly or
         indirectly,  of securities of the Company  representing  35% or more of
         the combined voting power of the Company's then outstanding securities;
         or

                  (b) during any period of not more than two  consecutive  years
         (not including any period prior to December 31, 1996),  individuals who
         at the  beginning  of such  period  constitute  the  Board  and any new
         director (other than a director  designated by a Person who has entered
         into an agreement with the Company to effect a transaction described in
         Clause (a),  (c), or (d) of Section 7.3 C) whose  election by the Board
         or nomination for election by the Company's  stockholders  was approved
         by a vote of at least  two-thirds  (2/3) of the directors then still in
         office who either  were  directors  at the  beginning  of the period or
         whose  election or nomination  for election was previously so approved,
         cease for any reason to constitute a majority thereof; or

                  (c) the  shareholders  of the  Company  approve  a  merger  or
         consolidation of the Company with any other corporation, other than:

                           (1) a merger or  consolidation  which would result in
                  the voting securities of the Company  outstanding  immediately
                  prior  thereto  continuing  to represent  (either by remaining
                  outstanding or being  converted into voting  securities of the
                  surviving  entity) 60% or more of the combined voting power of
                  the voting  securities of the Company or such surviving entity
                  outstanding immediately after such merger or consolidation; or

                           (2) a merger or consolidation effected to implement a
                  recapitalization  of the Company (or similar  transaction)  in
                  which no person  acquires 35% or more of the  combined  voting
                  power of the Company's then outstanding securities;

                  (d) the shareholders of the Company approve a plan of complete
         liquidation  of the Company or an agreement for the sale or disposition
         by the Company of all or substantially all the Company's assets.

                  Notwithstanding the foregoing provisions of this Section 7.3C,
         a  "Change  in  Control"  will not be deemed  to have  occurred  solely
         because  of (i) the  ownership  or  acquisition  of  securities  of the
         Company (or any reporting requirement under the Securities Exchange Act
         of 1934 relating thereto) by an employee benefit plan maintained by the
         Company for the benefit of employees  or by  ownership  or  acquisition
         (whether accomplished by merger, consolidation,  purchase or otherwise)
         by any of Ben Cohen, Jerry Greenfield, Jeffrey Furman and Perry Odak or
         their  "affiliates" or "associates"  (as such terms are defined in Rule
         12b-2 under the Act) or members of their  families (or trusts for their
         benefit) or charitable  trusts  established by any of them and/or other
         related management group.

                  In the foregoing provisions of this Section 7.3, the following
         terms shall have the meanings set forth below:

         "Person"  shall  have the  meaning  given in  Section  3 (a) (9) of the
Securities  Exchange  Act of 1934,  as  modified  and used in Sections 13 9D and
14(d) thereof; however, a Person shall not include:
<PAGE>

                  (1) the Company or any controlled subsidiary of the Company;

                  (2) a trustee or other fiduciary  holding  securities under an
         employee benefit plan of the Company; or,

                  (3)  a  corporation   or  other  entity  owned,   directly  or
         indirectly,  by the  shareholders of the Company in  substantially  the
         same proportions as their ownership of stock of the Company.

     "Beneficial  Owner" shall have the meaning  defined in Rule 13d-3 under the
Securities Exchange Act of
1934 as amended from time to time.

8.       GENERAL PROVISIONS

         8.1. Documentation of Awards.

         Awards will be evidenced by such written instruments, if any, as may be
prescribed by the Board from time to time.  Such  instruments may be in the form
of  agreements  to be  executed  by both the  Participant  and the  Company,  or
certificates,  letters or similar instruments, which need not be executed by the
Participant  but  acceptance  of which  will  evidence  agreement  to the  terms
thereof.

         8.2. Rights as a Stockholder, Dividend Equivalents.

         Except as specifically  provided by this  Agreement,  the receipt of an
Award will not give a Participant rights as a stockholder;  the Participant will
obtain such rights,  subject to any limitations imposed by this Agreement or the
instrument  evidencing  the Award,  upon actual receipt of Stock.  However,  the
Committee  may,  on such  conditions  as it deems  appropriate,  provide  that a
Participant  will  receive a benefit in lieu of cash  dividends  that would have
been  payable on any or all Stock  subject to the  Participant's  Award had such
Stock been  outstanding.  Without  limitation,  the  Committee  may  provide for
payment  to the  Participant  of amounts  representing  such  dividends,  either
currently or in the future,  or for the  investment of such amounts on behalf of
the Participant.

<PAGE>

         8.3. Conditions on Delivery of Stock.

         The  Company  will not be  obligated  to  deliver  any  shares of Stock
pursuant to the Plan or to remove  restriction from shares previously  delivered
under this  Agreement (a) until all  conditions of the Award have been satisfied
or removed,  (b) until, in the opinion of the Company's counsel,  all applicable
federal  and state  laws and  regulation  have been  complied  with,  (c) if the
outstanding Stock is at the time listed on any stock exchange,  until the shares
to be delivered  have been listed or  authorized  to be listed on such  exchange
upon  official  notice  of  notice of  issuance,  and (d) until all other  legal
matters in  connection  with the  issuance and delivery of such shares have been
approved by the Company's counsel.  If the sale of Stock has not been registered
under the  Securities  Act of 1933,  as amended,  the Company may require,  as a
condition  to exercise  of the Award,  such  representations  or  agreements  as
counsel for the Company may consider  appropriate to avoid violation of such Act
and may require that the certificates  evidencing such Stock bear an appropriate
legend restricting transfer.

         If an Award is exercised by the Participant's legal representative, the
Company will be under no obligation  to deliver Stock  pursuant to such exercise
until the Company is satisfied as to the authority of such representative.

         8.4. Tax Withholding.

         The Company will  withhold  from any cash  payment made  pursuant to an
Award an amount  sufficient to satisfy all federal,  state and local withholding
tax requirements (the "withholding requirements").

         In the case of an Award  pursuant to which Stock may be delivered,  the
Committee  will  have  the  right  to  require  that  the  Participant  or other
appropriate  person  remit to the  Company an amount  sufficient  to satisfy the
withholding  requirements,  or  make  other  arrangements  satisfactory  to  the
Committee with regard to such requirements,  prior to the delivery of any Stock.
If and to the extent that such withholding is required, the Committee may permit
the Participant or such other person to elect at such time and in such manner as
the  Committee  provides  to have the  Company  hold back from the  shares to be
delivered,  or to deliver to the  Company,  Stock having a value  calculated  to
satisfy the withholding requirement.

         8.5. Nontransferability of Awards.

         No Award  (other than an Award in the form of an  outright  transfer of
cash or Unrestricted Stock) may be transferred other than by will or by the laws
of descent  and  distribution,  and  during a  Participant's  lifetime  an Award
requiring  exercise may be exercised  only by him or her (or in the event of the
Participant's incapacity,  the person or persons legally appointed to act on the
Participant's behalf).

         8.6. Adjustments in the Event of Certain Transactions.

                  (a)  In  the  event  of  a  stock  dividend,  stock  split  or
         combination  of  shares,   recapitalization  or  other  change  in  the
         Company's capitalization,  or other distribution to common stockholders
         other than  normal cash  dividends,  after the  effective  date of this
         Agreement,  the Committee will make any appropriate  adjustments to the
         maximum  number of shares  that may be  delivered  under the Plan under
         Section 4 above.

                  (b) In any event  referred to in paragraph  (a), the Committee
         will also make any  appropriate  adjustments  to the number and kind of
         shares of stock or  securities  subject to Awards then  outstanding  or

<PAGE>

         subsequently  granted,  any exercise  prices relating to Awards and any
         other  provision of Awards  affected by such change.  The Committee may
         also make such adjustments to take into account material changes in law
         or in  accounting  practices or  principles,  mergers,  consolidations,
         acquisitions,  dispositions or similar corporate  transactions,  or any
         other event, if it is determined by the Committee that  adjustments are
         appropriate to avoid distortion in the operation of this Agreement.

         8.7. Employment Rights, Etc.

         Neither the  execution of this  Agreement  nor the grant of Awards will
confer upon any person any right to  continued  retention  by the Company or any
subsidiary  as an Employee or  otherwise,  or affect in any way the right of the
Company  or   subsidiary  to  terminate  an   employment,   service  or  similar
relationship at any time.  Except as  specifically  provided by the Committee in
any particular  case, the loss of existing or potential profit in Awards granted
under  the Plan  will not  constitute  an  element  of  damages  in the event of
termination  of an  employment,  service  or  similar  relationship  even if the
termination is in violation of an obligation of the Company to the Participant.

         8.8. Deferral of Payments.

         The Committee may agree at any time,  upon request of the  Participant,
to defer the date on which any payment under an Award will be made.

         8.9. Past Services as Consideration.

         Where a Participant purchases Stock under an Award for a price equal to
the par value of the Stock the Committee may determine  that such price has been
satisfied by past services rendered by the Participant.

         8.10. Fair Market Value.

         For purposes of this  Agreement,  fair market value of a share of Stock
on any date  will be the  closing  price  in the  over-the-counter  market  with
respect to such Stock,  as reported by the National  Association  of  Securities
Dealers,  Inc.  Automated  Quotation System or such other similar system then in
use; or, if on any such date such Stock is not quoted by any such  organization,
the average of the closing bid and asked prices with  respect to such Stock,  as
furnished by a professional  market maker making a market in such Stock selected
by the Committee; or if such prices are not available,  the fair market value of
such Stock as of such date as  determined  in good faith by the  Committee;  or,
where necessary, in order to achieve the intended Federal income tax result, the
value of a share of Stock as determined by the Committee in accordance  with the
applicable provisions of the Code.

9.       EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT AND TERMINATION

         Neither the execution of this  Agreement nor the grant of Awards to the
Participant will affect the Company's right to grant to such Participant cash or
Stock  awards  that  are  not  subject  to  this  Agreement,  to  issue  to such
Participant  Stock  as a  bonus  or  otherwise,  or  to  adopt  other  plans  or
arrangements under which Stock be issued to Employees.  The Committee may at any
time discontinue granting Awards under the Plan.

         The  Committee  may at any time or times amend this  Agreement  for any
purpose which may at the time be permitted by law, or may at any time  terminate
this Agreement,  provided that no amendment or termination of this Agreement may
adversely  affect  the  rights of the  Participant  (without  the  Participant's
consent).

         IN WITNESS WHEREOF,  each of the parties has caused the Agreement to be
executed and delivered as of the date first above written.



                                                                   EXHIBIT 10.4

                          BEN & JERRY'S HOMEMADE, INC.

                      NON-STATUTORY STOCK OPTION AGREEMENT

                               [Follows 1995 Plan]

1.       GRANT OF OPTION

         Ben & Jerry's  Homemade,  Inc.  ("Ben & Jerry's" or the  "Company"),  a
Vermont  corporation,  hereby,  by action of the  Compensation  Committee of the
Board of Directors of the Company,  grants to  Rivington  Fields  Hight,  Jr. an
employee  of the  Company  (the  "Employee"  or a  "Participant"),  an option to
purchase  3,000 shares of Class A Common  Stock of the Company,  $.033 par value
("Common  Stock" or "Stock")  (hereinafter  referred to as the  "Option"),  at a
price  of  $28.06  per  share,  which is not less  than the fair  market  value,
purchasable  as set forth in and  subject  to the terms and  conditions  of this
Stock  Option  Agreement  (the  "Agreement").  The  Option is  intended  to be a
non-statutory  stock  option.  The date of grant of the  Option  is July 1, 1999
(hereinafter  referred  to as the "Grant  Date").  The term  "Award"  shall also
include the Option.

2.       THE COMMITTEE

         The Option shall be administered by the  Compensation  Committee of the
Board of Directors  (the  "Committee"),  which shall have all of the powers here
that it has under the Ben &  Jerry's  1995  Equity  Incentive  Plan,  as if such
powers were set forth in full herein.

         In granting the Option,  the Committee has  determined  that the Option
will  advance the  interests  of Ben & Jerry's by  enhancing  its ability to (a)
attract  and/or  retain an  employee  who is in a position  to make  significant
contributions  to the  success  of the  Company  and  its  subsidiaries  and (b)
encourage  this  Employee to take into  account the  long-term  interests of the
Company through ownership of shares of the Company's Stock.

3.       EXERCISE OF OPTION

         Except as  otherwise  provided  in this  Agreement,  this Option may be
exercised prior to July 1, 2009 (the "Expiration Date") as follows:  said Option
being exercisable over a four year period, with 25% of the Option vesting at the
end of the first year  anniversary of the grant date and with 1/48 of the Option
vesting  at the close of each  month  thereafter,  commencing  with the month of
August 2000, such that the Option for 3,000 Shares would be fully vested on July
31, 2003.

         4.       SHARES OF STOCK

         Stock  delivered  under this  Agreement  may be either  authorized  but
un-issued or  previously  issued  stock  acquired by the Company and held in the
Treasury. No fractional shares of stock will be delivered under this Agreement.

5.       INTENTIONALLY DELETED.

6.       TYPES OF AWARDS

         6.1. Option

         Subsections (a) and (b) intentionally left blank.
<PAGE>

                  (c) Duration of Option. The latest date (the Expiration Date")
         on which the Option may be exercised  will be the tenth  anniversary of
         the day immediately  preceding the date the Option was granted, or such
         earlier date as may have been  specified  by the  Committee at the time
         the Option was granted.

                  (d) Exercise of Option. The Committee may at any time and from
         time to time accelerate the time at which all or any part of the Option
         may be  exercised.  If desired,  the  Committee may provide for vesting
         prior to the date the option becomes exercisable.

                  Any  exercise of the Option must be in writing,  signed by the
         proper  person and delivered or mailed to the Company,  accompanied  by
         (1) any documents  required by the Committee and (2) payment in full in
         accordance  with paragraph (e) below for the number of shares for which
         the Option is exercised.

                  (e)  Payment  for Stock.  Stock  purchased  on exercise of the
         Option must be paid for as follows: (1) in cash or by check (acceptable
         to the  Company in  accordance  with  guidelines  established  for this
         purpose),  bank  draft  or  money  order  payable  to the  order of the
         Company,  or (2) through the  delivery of shares of Stock (which in the
         case of Shares  acquired from the Company have been  outstanding for at
         least six months)  having a fair market value on the last  business day
         preceding the date of exercise equal to the purchase  price,  or (3) by
         delivery of an unconditional and irrevocable undertaking by a broker to
         deliver  promptly to the Company  sufficient  funds to pay the exercise
         price,  or (4) if so permitted by this  instrument (or by the Committee
         on or after the grant of the Option),  by delivery of a promissory note
         by the  Option  holder to the  Company,  payable  on such  terms as are
         specified  by  the  Committee,   or  (5)  by  any  combination  of  the
         permissible  forms of payment;  provided,  that if the Stock  delivered
         upon exercise of the Option is an original  issue of authorized  Stock,
         at least so much of the exercise  price as represents  the par value of
         such  Stock  must be paid in cash.  In the event  that  payment  of the
         Option price is made under (2) above,  the  Committee  may provide that
         the Option holder be granted an additional  Option covering the numbers
         of shares  surrendered,  at an exercise  price equal to the fair market
         value of a share of Stock on the date of surrender.

                  (f) Discretionary  Payments.  If the market price of shares of
         Stock subject to the Option exceeds the exercise price of the Option at
         the time of its exercise, the Committee may cancel the Option and cause
         the Company to pay in cash or in shares of Common Stock (at a price per
         share  equal  to the  fair  market  value  per  share)  to  the  person
         exercising  the Option an amount  equal to the  difference  between the
         fair market value of the Stock which would have been purchased pursuant
         to the exercise  (determined  on the date the Option is cancelled)  and
         the aggregate  exercise price which would have been paid. The Committee
         may exercise its discretion to take such action only if it has received
         a written  request from the person  exercising  the Option,  but such a
         request will not be binding on the Committee.

         Sections 6.2 - 6.6 intentionally left blank.

7.   EVENTS AFFECTING OUTSTANDING AWARDS

          7.1. Death and Total or Permanent Disability.

         Except as otherwise provided by the Committee, if a Participant dies or
is totally or permanently disabled as determined by the Committee, the following
will apply:
<PAGE>

                  (a) All Options held by the Participant  immediately  prior to
         death or total or permanent  disability,  as the case may be, shall, if
         not then  exercisable,  be accelerated  and become  exercisable at such
         time and then all options so held by the  Participant  may be exercised
         by the Participant's executor or administrator or the person or persons
         to whom the Option is  transferred  by will or the  applicable  laws of
         descent and  distribution or the  Participant's  guardian,  at any time
         within the one year  period  ending with the first  anniversary  of the
         Participant's death, or total or permanent disability,  as the case may
         be (or such longer period as the Committee  may  determine),  and shall
         thereupon  terminate.  In no event,  however,  shall an Option or Stock
         Appreciation  Right remain  exercisable beyond the latest date on which
         it could have been  exercised  without regard to this Section 7. Except
         as  otherwise  determined  by the  Committee,  the  Option  held by the
         Participant  immediately prior to death or total permanent  disability,
         as the case may be,  to the  extent  it is not then  exercisable  shall
         terminate at the date of death or total or permanent  disability as the
         case may be.

                  (b)  Intentionally left blank.

                  (c)  Intentionally left blank.

          7.2. Termination of Service (Other Than By Death or Disability).

         If a  Participant  who is an Employee  ceases to be an Employee for any
reason other than death or total or permanent disability, as the case may be, or
if there is a  termination  (other than by reason of death or total or permanent
disability,  as  the  case  may  be)  of  the  consulting,  service  or  similar
relationship in respect of which a non-Employee Participant was granted an Award
hereunder (such termination of the employment or other relationship being herein
referred to as a "Status Change"), the following will apply:

                  (a)  Except as  otherwise  determined  by the  Committee,  all
         Options held by the Participant  that were not exercisable  immediately
         prior to the Status  Change  shall  terminate at the time of the Status
         Change.  Any Options  that were  exercisable  immediately  prior to the
         Status  Change will  continue to be  exercisable  for a period of three
         months (or such longer  period as the  Committee  may  determine),  and
         shall thereupon  terminate,  unless the Award provides by its terms for
         immediate  termination in the event of a Status  Change.  If the Status
         Change  results from a discharge  for cause (gross  negligence  or acts
         done with a malicious  intent,  as  determined by the  Committee),  all
         Awards will  terminate if the Committee so determines in its discretion
         either before or after such  termination  of  employment.  In no event,
         however,  shall an Option remain  exercisable beyond the latest date on
         which it could have been  exercised  without  regard to this Section 7.
         For purposes of this paragraph,  in the case of a Participant who is an
         Employee,  a Status  Change  shall not be deemed  to have  resulted  by
         reason of (i) a sick leave or other bona fide leave of absence approved
         for purposes of the Plan by the  Committee,  so long as the  Employee's
         right to reemployment  is guaranteed  either by statute or by contract,
         or (ii) a transfer of  employment  between the Company and a subsidiary
         or between  subsidiaries,  or to the employment of a corporation  (or a
         parent  or  subsidiary  corporation  of such  corporation)  issuing  or
         assuming an option in a transaction to which Section 424(a) of the Code
         applies.

                  (b)  Intentionally left blank.
<PAGE>

                  (c)  Intentionally left blank.

         7.3  A Change in Control Provision

         As used herein, a Change in Control and related  definitions shall have
the meanings as set forth in Section 7.3 C below.

         Immediately prior to the occurrence of a Change in Control:

                  (a) Each Option shall  automatically  become fully exercisable
         unless the Committee shall otherwise  expressly  provide at the time of
         grant.

                  (b)  Intentionally left blank.

                  In addition to the foregoing and Section 6.1(d), the Committee
         may at any time  prior to or after a Change in Control  accelerate  the
         exercisability of any Options.

         7.3 B Certain Corporate Transactions

                  (a) In the  event of a  consolidation  or  merger in which the
         Company  is not the  surviving  corporation  or  which  results  in the
         acquisition of substantially  all the Company's  outstanding Stock by a
         single person or entity or by a group of persons and/or entities acting
         in concert, or in the event of the complete  liquidation of the Company
         or the sale or transfer of substantially all of the Company's assets (a
         "Covered  Transaction"),  all outstanding  options will terminate as of
         the effective date of the Covered  Transaction,  provided that at least
         twenty  (20)  days  prior to the  effective  date of any  such  merger,
         consolidation, liquidation or sale of assets, but subject to Paragraphs
         (c) and (d) below,  the Committee  shall make all  outstanding  Options
         exercisable   immediately   prior  to   consummation  of  such  Covered
         Transaction  (to the  extent  that  such  Options  are not  exercisable
         immediately  prior  to  the  consummation  of the  Covered  Transaction
         pursuant to Section 7.3A).

                  (b)  Intentionally left blank.

                  (c) If an  outstanding  Option is  subject to  performance  or
         other  conditions  (other than conditions  relating the mere passage of
         time and continued  employment)  which will not have been  satisfied at
         the time of the  Covered  Transaction  the  Committee  may, in its sole
         discretion,  remove such conditions. If it does not do so however, such
         Option or Other Award will  terminate,  because the conditions have not
         been   satisfied,   as  of  the   date  of  the   Covered   Transaction
         notwithstanding Paragraph (a) and (b) above.

                  (d) With respect to an outstanding  Option or Other Award held
         by the  Participant  who,  following the Covered  Transaction,  will be
         employed by a corporation which is a surviving or acquiring corporation
         in  such  transaction  or an  affiliate  of  such  a  corporation,  the
         committee  may,  in lieu of the action of the  Committee  described  in
         Paragraphs  (a)  or (b)  above  or in  addition  to  any  Option  being
         exercisable   immediately   prior  to   consummation   of  the  Covered
         Transaction  pursuant  to  Section  7.3A  above,  arrange  to have such
         surviving or acquiring  corporation  or affiliate  assume the Option or
         Other Award or grant to the  Participant  a  replacement  or substitute
         Option or other Award on such terms as the Committee approves.

         7.3 C Change in Control and Related Definitions
<PAGE>

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
conditions  set forth in any one of the  following  paragraphs  shall  have been
satisfied:

                  (a) any Person is or becomes the Beneficial Owner, directly or
         indirectly,  of securities of the Company  representing  35% or more of
         the combined voting power of the Company's then outstanding securities;
         or

                  (b) during any period of not more than two  consecutive  years
         (not including any period prior to December 31, 1996),  individuals who
         at the  beginning  of such  period  constitute  the  Board  and any new
         director (other than a director  designated by a Person who has entered
         into an agreement with the Company to effect a transaction described in
         Clause (a),  (c), or (d) of Section 7.3 C) whose  election by the Board
         or nomination for election by the Company's  stockholders  was approved
         by a vote of at least  two-thirds  (2/3) of the directors then still in
         office who either  were  directors  at the  beginning  of the period or
         whose  election or nomination  for election was previously so approved,
         cease for any reason to constitute a majority thereof; or

                  (c) the  shareholders  of the  Company  approve  a  merger  or
         consolidation of the Company with any other corporation, other than:

                           (1) a merger or  consolidation  which would result in
                  the voting securities of the Company  outstanding  immediately
                  prior  thereto  continuing  to represent  (either by remaining
                  outstanding or being  converted into voting  securities of the
                  surviving  entity) 60% or more of the combined voting power of
                  the voting  securities of the Company or such surviving entity
                  outstanding immediately after such merger or consolidation; or

                           (2) a merger or consolidation effected to implement a
                  recapitalization  of the Company (or similar  transaction)  in
                  which no person  acquires 35% or more of the  combined  voting
                  power of the Company's then outstanding securities;

                  (d) the shareholders of the Company approve a plan of complete
         liquidation  of the Company or an agreement for the sale or disposition
         by the Company of all or substantially all the Company's assets.

                  Notwithstanding the foregoing provisions of this Section 7.3C,
         a  "Change  in  Control"  will not be deemed  to have  occurred  solely
         because  of (i) the  ownership  or  acquisition  of  securities  of the
         Company (or any reporting requirement under the Securities Exchange Act
         of 1934 relating thereto) by an employee benefit plan maintained by the
         Company for the benefit of employees  or by  ownership  or  acquisition
         (whether accomplished by merger, consolidation,  purchase or otherwise)
         by any of Ben Cohen, Jerry Greenfield, Jeffrey Furman and Perry Odak or
         their  "affiliates" or "associates"  (as such terms are defined in Rule
         12b-2 under the Act) or members of their  families (or trusts for their
         benefit) or charitable  trusts  established by any of them and/or other
         related management group.

                  In the foregoing provisions of this Section 7.3, the following
         terms shall have the meanings set forth below:

         "Person"  shall  have the  meaning  given in  Section  3 (a) (9) of the
Securities  Exchange  Act of 1934,  as  modified  and used in Sections 13 9D and
14(d) thereof; however, a Person shall not include:
<PAGE>

                  (1) the Company or any controlled subsidiary of the Company;

                  (2) a trustee or other fiduciary  holding  securities under an
         employee benefit plan of the Company; or,

                  (3)  a  corporation   or  other  entity  owned,   directly  or
         indirectly,  by the  shareholders of the Company in  substantially  the
         same proportions as their ownership of stock of the Company.

     "Beneficial  Owner" shall have the meaning  defined in Rule 13d-3 under the
Securities Exchange Act of
1934 as amended from time to time.

8.       GENERAL PROVISIONS

         8.1. Documentation of Awards.

         Awards will be evidenced by such written instruments, if any, as may be
prescribed by the Board from time to time.  Such  instruments may be in the form
of  agreements  to be  executed  by both the  Participant  and the  Company,  or
certificates,  letters or similar instruments, which need not be executed by the
Participant  but  acceptance  of which  will  evidence  agreement  to the  terms
thereof.

         8.2. Rights as a Stockholder, Dividend Equivalents.

         Except as specifically  provided by this  Agreement,  the receipt of an
Award will not give a Participant rights as a stockholder;  the Participant will
obtain such rights,  subject to any limitations imposed by this Agreement or the
instrument  evidencing  the Award,  upon actual receipt of Stock.  However,  the
Committee  may,  on such  conditions  as it deems  appropriate,  provide  that a
Participant  will  receive a benefit in lieu of cash  dividends  that would have
been  payable on any or all Stock  subject to the  Participant's  Award had such
Stock been  outstanding.  Without  limitation,  the  Committee  may  provide for
payment  to the  Participant  of amounts  representing  such  dividends,  either
currently or in the future,  or for the  investment of such amounts on behalf of
the Participant.

         8.3. Conditions on Delivery of Stock.

         The  Company  will not be  obligated  to  deliver  any  shares of Stock
pursuant to the Plan or to remove  restriction from shares previously  delivered
under this  Agreement (a) until all  conditions of the Award have been satisfied
or removed,  (b) until, in the opinion of the Company's counsel,  all applicable
federal  and state  laws and  regulation  have been  complied  with,  (c) if the
outstanding Stock is at the time listed on any stock exchange,  until the shares
to be delivered  have been listed or  authorized  to be listed on such  exchange
upon  official  notice  of  notice of  issuance,  and (d) until all other  legal
matters in  connection  with the  issuance and delivery of such shares have been
approved by the Company's counsel.  If the sale of Stock has not been registered
under the  Securities  Act of 1933,  as amended,  the Company may require,  as a
condition  to exercise  of the Award,  such  representations  or  agreements  as
counsel for the Company may consider  appropriate to avoid violation of such Act
and may require that the certificates  evidencing such Stock bear an appropriate
legend restricting transfer.

         If an Award is exercised by the Participant's legal representative, the
Company will be under no obligation  to deliver Stock  pursuant to such exercise
until the Company is satisfied as to the authority of such representative.
<PAGE>

         8.4. Tax Withholding.

         The Company will  withhold  from any cash  payment made  pursuant to an
Award an amount  sufficient to satisfy all federal,  state and local withholding
tax requirements (the "withholding requirements").

         In the case of an Award  pursuant to which Stock may be delivered,  the
Committee  will  have  the  right  to  require  that  the  Participant  or other
appropriate  person  remit to the  Company an amount  sufficient  to satisfy the
withholding  requirements,  or  make  other  arrangements  satisfactory  to  the
Committee with regard to such requirements,  prior to the delivery of any Stock.
If and to the extent that such withholding is required, the Committee may permit
the Participant or such other person to elect at such time and in such manner as
the  Committee  provides  to have the  Company  hold back from the  shares to be
delivered,  or to deliver to the  Company,  Stock having a value  calculated  to
satisfy the withholding requirement.

         8.5. Nontransferability of Awards.

         No Award  (other than an Award in the form of an  outright  transfer of
cash or Unrestricted Stock) may be transferred other than by will or by the laws
of descent  and  distribution,  and  during a  Participant's  lifetime  an Award
requiring  exercise may be exercised  only by him or her (or in the event of the
Participant's incapacity,  the person or persons legally appointed to act on the
Participant's behalf).

         8.6. Adjustments in the Event of Certain Transactions.

                  (a)  In  the  event  of  a  stock  dividend,  stock  split  or
         combination  of  shares,   recapitalization  or  other  change  in  the
         Company's capitalization,  or other distribution to common stockholders
         other than  normal cash  dividends,  after the  effective  date of this
         Agreement,  the Committee will make any appropriate  adjustments to the
         maximum  number of shares  that may be  delivered  under the Plan under
         Section 4 above.

                  (b) In any event  referred to in paragraph  (a), the Committee
         will also make any  appropriate  adjustments  to the number and kind of
         shares of stock or  securities  subject to Awards then  outstanding  or
         subsequently  granted,  any exercise  prices relating to Awards and any
         other  provision of Awards  affected by such change.  The Committee may
         also make such adjustments to take into account material changes in law
         or in  accounting  practices or  principles,  mergers,  consolidations,
         acquisitions,  dispositions or similar corporate  transactions,  or any
         other event, if it is determined by the Committee that  adjustments are
         appropriate to avoid distortion in the operation of this Agreement.

         8.7. Employment Rights, Etc.

         Neither the  execution of this  Agreement  nor the grant of Awards will
confer upon any person any right to  continued  retention  by the Company or any
subsidiary  as an Employee or  otherwise,  or affect in any way the right of the
Company  or   subsidiary  to  terminate  an   employment,   service  or  similar
relationship at any time.  Except as  specifically  provided by the Committee in
any particular  case, the loss of existing or potential profit in Awards granted
under  the Plan  will not  constitute  an  element  of  damages  in the event of
termination  of an  employment,  service  or  similar  relationship  even if the
termination is in violation of an obligation of the Company to the Participant.

         8.8. Deferral of Payments.
<PAGE>

         The Committee may agree at any time,  upon request of the  Participant,
to defer the date on which any payment under an Award will be made.

         8.9. Past Services as Consideration.

         Where a Participant purchases Stock under an Award for a price equal to
the par value of the Stock the Committee may determine  that such price has been
satisfied by past services rendered by the Participant.

         8.10. Fair Market Value.

         For purposes of this  Agreement,  fair market value of a share of Stock
on any date  will be the  closing  price  in the  over-the-counter  market  with
respect to such Stock,  as reported by the National  Association  of  Securities
Dealers,  Inc.  Automated  Quotation System or such other similar system then in
use; or, if on any such date such Stock is not quoted by any such  organization,
the average of the closing bid and asked prices with  respect to such Stock,  as
furnished by a professional  market maker making a market in such Stock selected
by the Committee; or if such prices are not available,  the fair market value of
such Stock as of such date as  determined  in good faith by the  Committee;  or,
where necessary, in order to achieve the intended Federal income tax result, the
value of a share of Stock as determined by the Committee in accordance  with the
applicable provisions of the Code.

9.       EFFECT, DISCONTINUANCE, CANCELLATION, AMENDMENT AND TERMINATION

         Neither the execution of this  Agreement nor the grant of Awards to the
Participant will affect the Company's right to grant to such Participant cash or
Stock  awards  that  are  not  subject  to  this  Agreement,  to  issue  to such
Participant  Stock  as a  bonus  or  otherwise,  or  to  adopt  other  plans  or
arrangements under which Stock be issued to Employees.  The Committee may at any
time discontinue granting Awards under the Plan.

         The  Committee  may at any time or times amend this  Agreement  for any
purpose which may at the time be permitted by law, or may at any time  terminate
this Agreement,  provided that no amendment or termination of this Agreement may
adversely  affect  the  rights of the  Participant  (without  the  Participant's
consent).

         IN WITNESS WHEREOF,  each of the parties has caused the Agreement to be
executed and delivered as of the date first above written.



                                                                    EXHIBIT 23.1
               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS



We consent to the incorporation by reference in the Registration Statement (Form
S-8) pertaining to the Michael Sands Non-Statutory  Stock Option Agreement,  the
Helen Jones  Non-Statutory  Stock Option  Agreement,  the Roger  Legendre  Stock
Option Agreement,  and the Rivington Fields Hight, Jr. Stock Option Agreement of
Ben & Jerry's  Homemade,  Inc., of our report dated January 22, 1999, except for
Note 17,  as to  which  the date is  February  26,  1999,  with  respect  to the
consolidated  financial statements and schedule of Ben & Jerry's Homemade,  Inc.
included in its Annual Report (Form 10-K) for the year ended  December 26, 1998,
filed with the Securities and Exchange Commission.



ERNST & YOUNG LLP



Boston, Massachusetts
December 3, 1999



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission