BEN & JERRYS HOMEMADE INC
10-Q, 1999-08-10
ICE CREAM & FROZEN DESSERTS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

             QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

            For the quarter ended:                       Commission File Number:
                    June 26, 1999                                       0-13544


                          BEN & JERRY'S HOMEMADE, INC.
             (Exact name of registrant as specified in its charter)


           VERMONT                                                    03-0267543
           (State of incorporation)         (I.R.S. Employer Identification No.)

          30 Community Drive
          South Burlington, Vermont                                   05403-6828
          (Address of principal executive offices)                    (Zip code)

               Registrant's telephone number, including area code:

                                 (802) 651-9600


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for shorter  period that the registrant was required
to file such reports),  and (2) has been subject to such filing requirements for
the past 90 days.

                         YES  X          NO
                             ---             ---

Indicate the number of shares outstanding of each of the classes of common stock
outstanding  as of the  latest  practicable  date.  6,381,502  shares of Class A
Common Stock and 804,565 shares of Class B Common Stock outstanding as of August
6, 1999.

<PAGE>

                          BEN & JERRY'S HOMEMADE, INC.
                                      INDEX



PART I: FINANCIAL INFORMATION                                           PAGE NO.

Consolidated Balance Sheets as of
June 26, 1999 and December 26, 1998............................................1

Consolidated Statements of Income for the
Thirteen and twenty-six weeks ended
June 26, 1999 and June 27, 1998................................................3

Consolidated Statements of Cash Flows for the
Twenty-six weeks ended June 26, 1999
and June 27, 1998..............................................................4

Notes to Consolidated Financial Statements.....................................5

Management's Discussion and Analysis of Financial
     Condition and Results of Operations.......................................7


PART II: OTHER INFORMATION

Item 4 - Submission of Matters to a Vote of Security Holders..................17

Item 5 - Other Information....................................................18

Item 6 - Exhibit and Reports on Form 8-K......................................19


SIGNATURES....................................................................20


Exhibit 11....................................................................21
<PAGE> - 1 -

<TABLE>
<CAPTION>

                         BEN & JERRY'S HOMEMADE, INC.
                           CONSOLIDATED BALANCE SHEETS
                                     ASSETS
                                 (In thousands)

                                                                        June 26,     December 26,
                                                                           1999             1998
                                                                      ----------    ------------
                                                                      (Unaudited)      (Note)
<S>                                                                    <C>              <C>
Current assets:
     Cash and cash equivalents                                          $ 21,777         $ 25,111
     Short term investments                                               24,003           22,118
     Trade accounts receivable:
       (less allowance of $1,111 in 1999
        and $979 in 1998 for doubtful accounts)                           27,807           11,338
     Inventories                                                          16,735           13,090
     Deferred income taxes                                                 8,299            7,547
     Prepaid expenses and other current assets                             2,199            3,105
                                                                       ---------         --------
       Total current assets                                              100,820           82,309

Property, plant and equipment, net                                        63,909           63,451
Investments                                                                  306              303
Other assets                                                               5,635            3,438
                                                                       ---------        ---------
                                                                       $ 170,670        $ 149,501
                                                                       =========        =========
</TABLE>

Note:  The balance  sheet at December 26, 1998 has been derived from the audited
financial  statements  at that date but does not include all of the  information
and footnotes required by generally accepted accounting  principles for complete
financial statements.

See notes to consolidated financial statements.

<PAGE> - 2 -



                          BEN & JERRY'S HOMEMADE, INC.
                           CONSOLIDATED BALANCE SHEETS
                       LIABILITIES & STOCKHOLDERS' EQUITY
                        (In thousands except share data)
<TABLE>
<CAPTION>
                                                                        June 26,     December 26,
                                                                           1999             1998
                                                                      ----------     ------------
                                                                      (Unaudited)       (Note)
<S>                                                                    <C>              <C>
Current liabilities:
     Accounts payable and accrued expenses                              $ 43,477         $ 28,662
     Current portion of long-term debt and
       obligations under capital leases                                   $5,825            5,266
                                                                        --------         --------
     Total current liabilities                                            49,302           33,928

Long-term debt and obligations under capital leases                       21,664           20,491

Deferred income taxes                                                      4,180            4,174

Stockholders' equity:
     $1.20 noncumulative Class A preferred stock - par value
       $1.00 per share, redeemable at $12.00 per share;
       900 shares authorized, issued and outstanding;
       aggregated preference on liquidation - $9                               1                1
     Class A common stock - $.033 par value; authorized
       20,000,000 shares; issued: 6,708,282 at June 26, 1999
       and 6,592,392 at December 26, 1998                                    221              218
     Class B common stock - $.033 par value; authorized
       3,000,000 shares; issued:  807,437 at June 26, 1999
       and 824,480 at December 26, 1998                                       27               27
     Additional paid-in-capital                                           52,061           50,556
     Retained earnings                                                    49,739           45,328
     Accumulated other comprehensive loss                                   (114)            (151)
     Treasury stock, at cost: 348,506 Class A and 1,092 Class B
       shares at June 26, 1999 and  291,032 Class A
       and 1,092 Class B shares at December 26, 1998                     (6,411)          (5,071)
                                                                       ---------        ---------
       Total stockholders' equity                                         95,524           90,908
                                                                       ---------        ---------
                                                                       $ 170,670        $ 149,501
                                                                       =========        =========
</TABLE>

Note:  The balance  sheet at December 26, 1998 has been derived from the audited
financial  statements  at that date but does not include all of the  information
and footnotes required by generally accepted accounting  principles for complete
financial statements.

See notes to consolidated financial statements.

<PAGE> - 3 -

                          BEN & JERRY'S HOMEMADE, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)
                     (In thousands except per share amounts)
<TABLE>
<CAPTION>

                                                    For the Thirteen weeks ended    For the Twenty-six weeks ended
                                                    ----------------------------    ------------------------------
                                                    June 26, 1999  June 27, 1998  June 26, 1999   June 27, 1998
                                                    -------------  -------------  -------------   -------------

<S>                                                     <C>             <C>           <C>             <C>
Net sales                                                $68,172         $58,749       $118,237        $100,305

Cost of sales                                             40,555          37,596         72,532          65,188
                                                         -------         -------       --------        --------

Gross profit                                              27,617          21,153         45,705          35,117

Selling, general and
  administrative expenses                                 22,728          17,827         39,374          31,250

Other income (expense):
Interest income                                              419             477            917           1,030
Interest expense                                            (477)           (458)          (867)           (973)
Other income (expense), net                                  113             (17)           404              (2)
                                                         -------         -------       --------        ---------
                                                              55               2            454              55
                                                         -------         -------       --------        --------

Income before income taxes                                 4,944           3,328          6,785           3,922

Income taxes                                               1,730           1,198          2,374           1,412
                                                         -------         -------       --------        --------

Net income                                               $ 3,214         $ 2,130       $  4,411        $  2,510
                                                         =======         =======       ========        ========

Shares used to compute net income per common share

     Basic                                                 7,128           7,245          7,119           7,244
     Diluted                                               7,628           7,546          7,590           7,498

Net income per common share

     Basic                                               $  0.45         $  0.29       $   0.62        $   0.35
     Diluted                                             $  0.42         $  0.28       $   0.58        $   0.33

See notes to consolidated financial statements.
</TABLE>

<PAGE> - 4 -

                          BEN & JERRY'S HOMEMADE, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (In thousands)
<TABLE>
                                                                     Twenty-six weeks ended
                                                                -------------------------------
                                                                      June 26,          June 27,
                                                                         1999              1998
                                                                     --------          --------
<S>                                                                   <C>               <C>
Cash Flows From Operating Activities:
Net income                                                           $  4,411          $  2,510
Adjustments to reconcile net income to net
  cash provided by operating activities:
     Depreciation and amortization                                      4,483             3,966
     Provision for bad debts                                              116
     Deferred income taxes                                               (746)           (2,425)
     Loss on disposition of assets                                         39                89
      Changes in operating assets and liabilities:
     Accounts receivable                                              (16,674)           (2,777)
     Inventories                                                       (3,203)           (5,500)
     Prepaid expenses                                                      64              (599)
     Accounts payable and accrued expenses                             12,329            10,950
     Income taxes payable/receivable                                    2,536             3,273
                                                                     --------          --------
Net cash provided by operating activities                               3,355             9,487

Cash Flows From Investing Activities:
Additions to property, plant and equipment                             (3,588)           (5,116)
Proceeds from sale of assets                                                5
Changes in other assets                                                   (81)             (597)
Increase in investments                                                (1,888)              857
Acquisitions, net of cash acquired                                     (1,012)
                                                                     --------          --------
Net cash used for investing activities                                 (6,564)           (4,856)

Cash flows from financing activities:
Repayments of long-term debt and capital leases                          (135)             (198)
Repurchase of common stock                                             (1,524)             (364)
Proceeds from issuance of common stock                                  1,508               286
                                                                     --------          --------
Net cash used for financing activities                                   (151)             (276)

Effect of exchange rate changes on cash                                    26                 1
                                                                     --------          --------
(Decrease) increase in cash and cash equivalents                       (3,334)            4,356

Cash and cash equivalents at beginning of year                         25,111            47,318
                                                                     --------          --------

Cash and cash equivalents at end of twenty-six weeks                 $ 21,777          $ 51,674
                                                                     ========          ========

See notes to consolidated financial statements.
</TABLE>

<PAGE> - 5 -



                          BEN & JERRY'S HOMEMADE, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           (All numbers in tables in thousands except per share data)
                                   (Unaudited)

1. BASIS OF PRESENTATION

The accompanying  unaudited consolidated financial statements have been prepared
in  accordance  with  generally  accepted  accounting   principles  for  interim
financial  statements and with the  instructions  to Form 10-Q and Rule 10-01 of
Regulation  S-X.  Accordingly,  they do not include all of the  information  and
footnotes  required by generally  accepted  accounting  principles  for complete
financial statements. In the opinion of management,  all adjustments (consisting
of normal recurring accruals)  considered necessary for a fair presentation have
been included.  Operating Results for the three and six month periods ended June
26, 1999 are not necessarily  indicative of the results that may be expected for
the year  ending  December  25,  1999.  For  further  information,  refer to the
financial  statements  and footnotes  thereto  included in the Company's  Annual
Report on Form 10-K for the year ended December 26, 1998.

2.   INVENTORIES

                                                      June 26,      December 26,
                                                         1999              1998
                                                      --------      ------------
     Frozen dessert products and ingredients          $15,033           $12,025
     Paper goods                                          919               524
     Food, beverage and gift items                        783               541
                                                      --------          --------
         Total                                        $16,735           $13,090
                                                      ========          ========

3.   ACCOUNTS PAYABLE AND ACCRUED EXPENSES

                                                      June 26,      December 26,
                                                         1999              1998
                                                      --------      ------------
    Trade accounts payable                            $ 9,290           $ 4,623
    Accrued expenses                                   15,859            12,552
    Accrued payroll and related costs                   3,686             3,272
    Accrued promotional costs                           7,957             4,297
    Accrued marketing costs                             5,017             2,837
    Accrued insurance expense                             673             1,081
    Income taxes payable                                  995                -
                                                      --------          --------
        Total                                         $43,477           $28,662
                                                      ========          ========

<PAGE> - 6 -


                          BEN & JERRY'S HOMEMADE, INC.
                    Form 10-Q for quarter ended June 26, 1999

4. COMPREHENSIVE INCOME

As of December  28,  1997 the  Company  adopted  Statement  No.  130,  Reporting
Comprehensive  Income  (Statement 130).  Statement 130 establishes new rules for
the reporting and display of comprehensive  income and its components;  however,
the  adoption of this  statement  had no impact on the  Company's  net income or
stockholders'  equity.  Statement 130 requires unrealized gains or losses on the
Company's   available-for-sale   securities  and  foreign  currency  translation
adjustments,  which prior to adoption were reported  separately in stockholders'
equity, to be included in other comprehensive income.

Total  comprehensive  income for the thirteen weeks ended June 26, 1999 amounted
to $3.2  million  compared to $2.1  million  for the same period in 1998.  Other
comprehensive   income   consisted  of  adjustments  for  net  foreign  currency
translation  gains in the  amounts of $27,000 and $2,000 for the  thirteen  week
periods ended June 26, 1999 and June 27, 1998, respectively. Total comprehensive
income for the  twenty-six  weeks ended June 26, 1999  amounted to $4.4  million
compared to $2.5 million for the same period in 1998. Other comprehensive income
consisted  of  adjustment  for net  foreign  currency  translation  gains in the
amounts of $37,000 and $1,000 for the  twenty-six  week  periods  ended June 26,
1999 and June 27, 1998.

5.   SEGMENT INFORMATION

As of December 28, 1997, the Company adopted the Financial  Accounting Standards
Boards' Statement of Financial  Accounting  Standards No. 131, Disclosures about
Segments of an Enterprise and Related Information (Statement 131). Statement 131
superseded FASB Statement No. 14, Financial Reporting for Segments of a Business
Enterprise. Statement 131 establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports.  Statement 131 also establishes
standards for related disclosures about products and services, geographic areas,
and major  customers.  The adoption of Statement  131 did not affect  results of
operations  or  financial  position,  but did affect the  disclosure  of segment
information.

Ben & Jerry's Homemade, Inc. has one reportable segment: ice cream manufacturing
and  distribution.  The Company  manufactures  super  premium ice cream,  frozen
yogurt,  sorbet and various  ice cream  novelty  products.  These  products  are
distributed   throughout  the  United  States  primarily   through   independent
distributors and in certain countries outside the United States.

6.   BUSINESS ACQUISITION

Effective  February 26, 1999, the Company  acquired a 60% ownership  interest in
its Israeli licensee, The American Company for Ice Cream Manufacturing E.I. Ltd,
for $1 million.  The  acquisition was accounted for using the purchase method of
accounting and, accordingly, the costs of the acquisition have been allocated to
assets acquired. The excess of the acquisition costs over the fair values of the
net assets acquired was $1.7 million and has been recorded as goodwill, which is
being amortized on a straight-line basis over 15 years.

Effective  June  16,  1999  the  Company  purchased  the  assets  of  one of its
franchisees for approximately $875,000. The acquisition included two scoop shops
located in Las Vegas,  Nevada,  territory  rights and goodwill.  The  intangible
assets of $606,000 are being amortized on a straight line basis over 10 years.

<PAGE>- 7 -

7.   ADOPTION OF NEW ACCOUNTING PRONOUNCEMENTS

In March 1998,  the  Accounting  Standards  Executive  Committee  (AcSEC) issued
statement  of  Position  (SOP) No.  98-1,  Accounting  for the Costs of Computer
Software  Developed or Obtained for Internal Use. The SOP provides  guidance for
the  capitalization of certain costs incurred to develop or obtain  internal-use
software. The Company adopted this SOP effective December 27, 1998. The adoption
of the  Statement  did not have a  material  effect on the  Company's  financial
position or operating results.

In June 1998, the Financial Accounting Standards Board issued Statement No. 133,
Accounting for Derivative  Instruments and Hedging  Activities  (Statement 133).
Statement  133  establishes   standards  for  public  companies   regarding  the
recognition and measurement of derivatives and hedging activities. The statement
is  effective  for years  beginning  after June 15,  2000.  The Company does not
believe  the  adoption  of this  statement  will have a  material  impact on the
Company's  financial  statements based on the nature and extent of the Company's
use of derivative instruments at the present time.

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS

Results of Operations

The following  table sets forth certain items as a percentage of net sales which
are  included  in the  Company's  Consolidated  Statements  of  Income  and  the
percentage increase of such items as compared to the prior period:

<TABLE>
<CAPTION>
                                            Percentage of Net Sales
                                            -----------------------
                                     Thirteen Weeks           Twenty-Six Weeks           Percentage Increase
                                         Ended                      Ended               1999 Compared to 1998
                                     --------------           ----------------          ----------------------
                                 June 26,     June 27,      June 26,      June 27,   Thirteen Weeks    Twenty-Six Weeks
                                    1999         1998          1999          1998             Ended               Ended
                                 -------      -------       -------       ------     --------------    ----------------
 <S>                              <C>          <C>           <C>           <C>                <C>                 <C>
Net Sales                        100.0%       100.0%        100.0%        100.0%             16.0%               17.9%
Cost of sales                     59.5%        64.0%         61.3%         65.0%              7.9%               11.3%
                                 ------       ------        ------        ------           -------              ------
Gross profit                      40.5%        36.0%         38.7%         35.0%             30.6%               30.2%
Selling, general and
administrative
expenses                          33.3%        30.4%         33.3%         31.1%             27.4%               26.0%
                                 ------       ------        ------        ------           -------              ------
Operating income                   7.2%         5.6%          5.4%          3.9%             47.0%               63.7%
                                 ------       ------        ------        ------           -------              ------
Other income (expense), net        0.0%         0.0%          0.3%          0.0%           2650.0%              725.5%
                                 ------       ------        ------        ------           -------              ------
Income before income taxes         7.2%         5.6%          5.7%          3.9%             48.6%               73.0%
Income taxes                       2.5%         2.0%          2.0%          1.4%             44.4%               68.1%
                                 ------       ------        ------        ------           -------              ------
Net income                         4.7%         3.6%          3.7%          2.5%             50.9%               75.7%
                                 ======       ======        ======        ======           =======              ======

</TABLE>
<PAGE>- 8 -

THIRTEEN WEEKS ENDED JUNE 26, 1999 AND JUNE 27, 1998

Net Sales

Net sales for the thirteen  weeks ended June 26, 1999  increased  16.0% to $68.2
million  compared to $58.7  million  for the same  period in 1998.  Sales of the
Company's domestic pint products increased 8.8% with the original ice cream line
providing the majority of the increase. This volume increase was combined with a
price  increase of 3.3% on pints sold to  distributors  that went into effect in
July 1998. Unit volume of 2 1/2 gallon bulk container  products  increased 26.6%
compared to the same period in 1998.

Packaged sales  (primarily  pints)  represented  approximately  78% of total net
sales in the  second  quarter  of both 1999 and 1998.  Net sales of 2 1/2 gallon
bulk containers  represented  approximately 10% of total net sales in the second
quarter  of 1999 and 8% of total net sales in the second  quarter  of 1998.  Net
sales  of  novelty   products   (including   single   servings)   accounted  for
approximately  9% of total net sales in the second quarter of 1999,  compared to
12% for the same period in 1998.  Net sales from the Company's  retail  business
represented  3% of total net sales in the second  quarter of 1999 compared to 2%
for the same quarter in 1998.

International   sales  were  $8.2  million  for  the  second  quarter  of  1999,
representing  12.1% of net sales,  as compared to $6.1 million in 1998, or 10.5%
of net sales.  The  increase in 1999 was  primarily  due to higher  sales in the
United Kingdom.

Cost of Sales and Gross profit

Cost of sales in the second quarter of 1999 increased approximately $3.0 million
or 7.9% over the same period in 1998 and overall gross profit as a percentage of
net sales  increased  to 40.5% in the  second  quarter of 1999 from 36.0% in the
comparable  period last year.  Improvements in gross profit margin are primarily
the result of a decrease in dairy costs, higher selling prices from a 3.3% price
increase   effective  in  July  1998  and  in  connection   with  the  Company's
distribution redesign in 1999, and improved efficiencies in the plants.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased 27.4% to $22.7 million in
the  second  quarter  of 1999 from $17.8  million  for the same  period in 1998.
Selling,  general  and  administrative  expenses  as a  percentage  of net sales
increased  to 33.3% in the second  quarter of 1999 as  compared to 30.4% for the
comparable period last year. The increase in selling, general and administrative
expenses primarily reflects increased  marketing and selling expenses related to
the Company's  earlier  restructuring of its  distribution  system and increased
radio  advertising.  In addition,  the Company is investing  more heavily in its
international  operations,  most notably in the United Kingdom, Japan and Israel
(where the Company made the previously disclosed majority equity investment), in
order to capitalize on further opportunities to grow its ice cream sales outside
the United States.  Selling,  general and  administrative  expenses also reflect
increased  salaries,  recruiting and training  expenses related to building more
infrastructure to manage its business.


<PAGE>- 9 -


Other Income (Expense)

Other income increased in the second quarter of 1999 to $113,000 from an expense
of $17,000 in 1998.  This  increase  is  primarily  related to foreign  currency
exchange gains.  Interest income decreased $58,000 in the second quarter of 1999
as  compared to the same  period in the prior  year.  This  decrease in interest
income  was due to a lower  average  invested  balance  throughout  the  period.
Interest expense  increased $19,000 in the second quarter of 1999 as compared to
the  same  period  in  the  prior  year.  This  is due to an  increase  in  debt
outstanding related to the Company's 60% investment in its Israeli licensee.

Income Taxes

The Company's  recorded income tax expense during the second quarter of 1999 was
$1.7 million compared to $1.2 million in the second quarter of 1998.  Management
anticipates an effective  income tax rate of 35% in 1999 compared to 36% in 1998
based upon the expected geographic mix of earnings.

Net Income

Net income for the second  quarter  of 1999 was $3.2  million  compared  to $2.1
million in 1998.  Net income as a percentage of net sales was 4.7% in the second
quarter  of 1999  compared  to net  income  of 3.6% of net  sales in the  second
quarter of 1998.  Diluted net income per share was $.42 per common share for the
second quarter of 1999 compared to a diluted net income per common share of $.28
for the second quarter of 1998.

Twenty-Six Weeks Ended June 26, 1999 and June 27, 1998

Net Sales

Net sales for the twenty-six weeks ended June 26, 1999 increased 17.9% to $118.2
million  compared to $100.3  million  for the same  period in 1998.  Pint volume
increased  12.4%  compared  to the same  period  in 1998,  which  was  primarily
attributable  to the Company's  original line of products.  This volume increase
was combined with a price  increase of 3.3% on pints sold to  distributors  that
went into  effect in July  1998.  Unit  volume of 2 1/2  gallon  bulk  container
products increased 25.0% compared to the same period in 1998

Packaged sales (primarily pints) represented 82% of total net sales in the first
half of 1999 and 1998.  Net sales of 2 1/2 gallon  bulk  containers  represented
approximately  9% of total net sales in the first half of 1999  compared to 7.0%
in 1998. Net sales of novelty products (including single servings) accounted for
approximately 7% of total net sales in the first half of 1999, compared to 9% in
1998. Net sales from the Company's  retail business  represented 2% of total net
sales in the first half of 1999 and 1998.

International sales were $11.7 million for the first half of 1999,  representing
9.9% of net sales,  as compared to $8.0  million in 1998,  or 8.0% of net sales.
The increase in 1999 was primarily due to higher sales to the United Kingdom.



<PAGE>- 10 -



Cost of Sales and Gross Profit

Cost of sales in the first half of 1999 increased  approximately $7.3 million or
11.3% over the same period in 1998 and overall  gross profit as a percentage  of
net sales was 38.7% in 1999 as  compared to 35.0% for the  comparable  period in
1998.  The higher gross profit as a percentage of net sales  primarily  resulted
from increases in selling  prices from a 3.3% price  increase  effective in July
1998 and in connection with the Company's  distribution redesign in 1999, better
plant utilization due to higher production volumes, and improved efficiencies in
the plants.

Selling, General and Administrative Expenses

Selling,  general and  administrative  expenses increased 26.0% to $39.4 million
for the first six months of 1999 from $31.3 million for the same period in 1998.
Selling,  general  and  administrative  expenses  as a  percentage  of net sales
increased from 31.1% in 1998 to 33.3% in 1999. The increase in selling,  general
and administrative  expenses primarily reflects increased  marketing and selling
expenses  related to the Company's  earlier  restructuring  of its  distribution
system and increased radio  advertising.  In addition,  the Company is investing
more  heavily  in its  international  operations,  most  notably  in the  United
Kingdom,  Japan and Israel  (where the  Company  made the  previously  disclosed
majority equity investment),  in order to capitalize on further opportunities to
grow its ice cream  sales  outside  the  United  States.  Selling,  general  and
administrative expenses also reflect increased salaries, recruiting and training
expenses related to building more infrastructure to manage its business.

Other Income (Expense)

Other income  increased in the first half of 1999 to $404,000 from an expense of
$2,000 in 1998. This increase is primarily  related to foreign currency exchange
gains. Interest income decreased to $917,000 for the first half of 1999 compared
to $1.0 million for the same period in the prior year. This decrease in interest
income  was due to a lower  average  invested  balance  throughout  the  period.
Interest expense decreased $106,000 for the first six months of 1999 as compared
to the  same  period  in the  prior  year  due to the $5  million  Senior  Notes
Principal payment made in September 1998 partially offset by interest expense on
increased debt outstanding  acquired in the Company's 60% owned Israeli licensee
starting in March 1999.

Income Taxes

The Company's recorded income tax expense during the first half of 1999 was $2.4
million  compared  to  $1.4  million  in the  first  half  of  1998.  Management
anticipates an effective  income tax rate of 35% in 1999 compared to 36% in 1998
based upon the expected geographic mix of earnings.

Net Income

Net income for the first half of 1999 was $4.4 million  compared to $2.5 million
in 1998.  Net income as a percentage  of net sales was 3.7% in the first half of
1999  compared  to net  income of 2.5% of net  sales in the first  half of 1998.
Diluted  net income  per share was $.58 per  common  share for the first half of
1999  compared  to a diluted  net income per common  share of $.33 for the first
half of 1998.

The  results  from the first six months are not  necessarily  indicative  of the
results for the full year 1999.



<PAGE>- 11 -



Liquidity and Capital Resources

As of June 26, 1999, the Company had $45.8 million of cash, cash equivalents and
short term  investments,  a $1.4 million  decrease  since December 26, 1998. Net
cash  provided by operations  in the first half of 1999 was  approximately  $3.2
million.  Uses of cash included increases in accounts receivable and inventories
of $16.7 million and $3.2 million  respectively,  repurchase of Company stock of
$1.5  million,  and  additions to property  plant and  equipment,  primarily for
equipment upgrades at the Company's manufacturing  facilities,  of $3.7 million.
Partially  offsetting these uses of cash was an increase in accounts payable and
accrued  expenses of $12.3  million.  In  addition,  the Company  acquired a 60%
interest in its Israeli licensee for $1 million in February, 1999. Cash acquired
in the transaction was $858,000.  In June 1999, the Company  acquired the assets
of one its franchisees, which included Las Vegas Nevada territory rights and two
scoop shops, for approximately $875,000.

Since  December  26, 1998,  trade  accounts  receivable  and the sum of accounts
payable and accrued  expenses have  increased  $16.7 million and $12.3  million,
respectively.  The increase in accounts  receivable  is due to  increased  sales
during the summer months  combined  with a  contractual  change in the Company's
distribution  agreement with Dreyers Grand Ice Cream  effective in January 1999,
which  altered the payment  terms from 14 to 28 days.  The  increase in accounts
payable and accrued expenses  reflect the seasonality of the Company's  business
and increased  sales and marketing  expenses.  Inventories  have  increased $3.2
million since December 26, 1998. This increase  reflects  seasonally  higher raw
material inventories and increased finished good inventories.

The  Company  anticipates  capital  expenditures  in the  remainder  of  1999 of
approximately $6.3 million.  Most of these projected capital expenditures relate
to  equipment   upgrades  and   enhancements  at  the  Company's   manufacturing
facilities,  computer related  expenditures and corporate space expansion at its
headquarters.

The Company's short and long term debt includes $25 million aggregate  principal
amount of Senior Notes issued in 1993 and 1994. The first  principal  payment of
$5 million was paid in September 1998 and the remaining  principal is payable in
annual installments through 2003.

During the six months  ended June 26,  1999 the Company  repurchased  a total of
68,000  shares of the  Company's  Class A common  stock for  approximately  $1.5
million.  The repurchase  program  announced in September,  1998  authorized the
Company  to  purchase  shares  of the  Company's  Class A Common  Stock up to an
aggregate cost of $5 million for use for general corporate purposes.

The Company has  available  two $10 million  unsecured  working  capital line of
credit agreements with two banks. Interest on borrowings under the agreements is
set at the banks' base rate or at LIBOR plus a margin based on a  pre-determined
formula.  No amounts were  borrowed  under these or any bank  agreements  during
1999. The working  capital line of credit  agreements  expire December 23, 2001.
Management  believes that internally  generated  funds,  cash currently on hand,
investments  held in marketable  securities and equipment lease financing and/or
borrowings  under the  Company's  two  unsecured  bank  lines of credit  will be
adequate to meet anticipated operating and capital requirements.



<PAGE>- 12 -



Year 2000 Readiness Disclosure

Background of Year 2000 Issues.  The "Year 2000" issue is the result of computer
systems  and  software  programs  using two rather  than four digits to define a
year.  As a result,  computer  systems  that have date  sensitive  software  may
recognize a date using "00" as the year 1900  rather than the year 2000.  Unless
remedied, the Year 2000 issue could result in system failures,  miscalculations,
and the inability to process necessary  transactions or engage in similar normal
business  activities.  In addition to computer  systems and software,  equipment
using embedded chips, such as manufacturing and telephone equipment,  could also
be at risk.

State of Readiness.  The Company has developed,  and is implementing a Year 2000
plan to address Year 2000 issues.  The plan focuses on the following three broad
categories:  (a) information  technology systems;  (b) manufacturing  facilities
including  embedded  technology;  and (c) external  noncompliance  by customers,
distributors, suppliers and other business partners.

The Company has  completed  the  inventory  and  assessment of the core software
applications  and hardware  infrastructure.  The  remediation and testing of the
Company's  software and hardware  deficiencies  caused by the Year 2000 issue is
substantially complete. The financial,  human resources and payroll systems have
been  upgraded  and tested.  The repair of the  manufacturing  and  distribution
systems is  approximately  ninety  percent  complete;  testing and validation of
these  systems is scheduled to be  completed in the third  quarter of 1999.  The
Company's communications and networking equipment was upgraded and tested during
the second quarter of 1999.

The Company has completed a detailed assessment of its manufacturing  facilities
and embedded  chip  technology.  The testing and  remediation  of equipment  and
software  systems  known to have  possible  Year 2000  issues  is  substantially
complete.  The  replacement  of the  remaining  equipment  and software has been
scheduled  for  after  the peak  summer  production  schedule  to  minimize  the
operational impact.

A critical step in this project is the  coordination of Year 2000 readiness with
third parties.  The Company is  communicating  with its  significant  suppliers,
distributors  and  customers  to  determine  the extent to which the  Company is
vulnerable  if the third  parties fail to resolve  their Year 2000  issues.  The
Company  will  continue  to assess  and work with all of its major  partners  to
understand the associated risks and plan for contingencies.

Risks Related to Year 2000 Issues.  The Company presently believes that the Year
2000 issue will not pose significant  operational problems and that the internal
Year 2000  issues  will be  resolved  in a timely  manner.  However,  the future
compliance  of Year 2000  processing  within the Company is  dependent  upon key
personnel,  vendor software,  vendor  equipment and components.  In the unlikely
event that no further  progress is made on the Company's Year 2000 project,  the
Company may be unable to  manufacture  or ship  product,  invoice  customers  or
collect  payments.  As a result,  Year 2000 issues could have a material adverse
impact on the Company's  operations and its financial results.  In addition,  if
systems operated by third parties  (including  municipalities  or utilities) are
not Year 2000 compliant,  this could also have a material  adverse affect on the
Company.



<PAGE>- 13 -



Costs to Address Year 2000 Issues.  The Company  does not  separately  track the
internal  costs  incurred for the Year 2000  project,  which are  primarily  the
related payroll costs for its information  systems ("IS") group. There have been
no  incremental  payroll  costs  related  to  the  Year  2000  project,  however
non-critical  IS projects have been deferred due to  concentration  on Year 2000
efforts.  The delay of these projects is not expected to have a material  impact
on the operations of the Company.

The external costs for software; hardware, equipment and services related to the
Year 2000 project are expected to be  approximately  $1.2 million for 1999.  The
Company will expense the costs of modifying  existing systems and capitalize the
replacement cost of software or equipment that is not Year 2000 compliant. There
can be no  guarantee,  however,  that the  systems of other  entities  which the
Company  relies upon will be  converted on a timely basis or that any failure to
convert by another  entity  would not have an  adverse  effect on the  Company's
systems and operations.

Contingency  Plans.  Due to the  general  uncertainty  inherent in the Year 2000
problem,  including  uncertainty regarding the Year 2000 readiness of suppliers,
distributors  and other  manufacturers,  the Company is  developing  contingency
plans. This process includes, among others, developing backup procedures in case
of systems  failures,  identifying  alternative  production plans and developing
alternative plans to engage in business activities with customers,  distributors
and suppliers that are not experiencing Year 2000 problems.

The above forward looking  statements with regard to the timing and overall cost
estimates  of the  Company's  efforts to address the Year 2000 problem are based
upon the  Company's  experience  thus far in this  effort.  Should  the  Company
encounter  unforeseen  difficulties  either  in  the  continuing  review  of its
internal  systems,  the ultimate  remediation,  or the responses of its business
partners,  the actual  results  could vary  significantly  from the estimates in
these forward-looking statements.

Forward-Looking Statements

This  section,  as well as other  portions of this  document,  includes  certain
forward-looking  statements about the Company's business,  new products,  sales,
dairy prices,  other  expenditures  and cost savings,  Year 2000 program  costs,
effective tax rate, operating and capital requirements and refinancing. Any such
statements  are subject to risks that could cause the actual results or needs to
vary materially. These risks are discussed in "Risk Factors" below.

Risk Factors

Dependence on Independent Ice Cream Distributors.  Historically, the Company has
been dependent on maintaining satisfactory relationships with Dreyer's Grand Ice
Cream, Inc.  ("Dreyer's") and the other independent ice cream  distributors that
have acted as the Company's  exclusive or master  distributor  in their assigned
territories. In 1998, Dreyer's distributed significantly more than a majority of
the  sales  of  Ben  &  Jerry's   products.   While  the  Company  believes  its
relationships  with  Dreyer's  and its other  distributors  generally  have been
satisfactory and have been instrumental in the Company's growth, the Company has
at  times  experienced  difficulty  in  maintaining  such  relationships  to its
satisfaction.



<PAGE>- 14 -



In August 1998 - January 1999, the Company redesigned its distribution  network,
entering into a distribution  agreement with The Pillsbury Company ("Pillsbury")
and a new agreement with Dreyer's.  These  arrangements take effect in September
1999, except for certain territories, which were effective, in April - May 1999.
The Company believes the terms of the new arrangements will, on balance, be more
favorable  to the Company  and  expects  that,  under the  distribution  network
redesign, no one distributor will account for more than 40% of the Company's net
sales. However, there may be temporary market dislocation in connection with the
shift from  Dreyer's to  Pillsbury as the  Company's  principal  distributor  in
certain markets.  Both Pillsbury,  through its Haagen-Daz unit, and Dreyer's are
competitors of the Company.

Since available distribution alternatives are limited, there can be no assurance
that  difficulties  in maintaining  satisfactory  relationships  with Pillsbury,
Dreyer's and its other  distributors,  some of which are also competitors of the
Company, will not have a material adverse effect on the Company's business.

Growth in Sales and Earnings.  In the second  quarter of 1999,  net sales of the
Company  increased  16.0% to $68.2  million  from $58.7  million  for the second
quarter of 1998.  Pint  volume for the second  quarter of 1999  increased  12.0%
compared to the same period in 1998. The super premium ice cream,  frozen yogurt
and sorbet industry  category sales increased 8.3% in the second quarter of 1999
compared to the second  quarter of 1998. In the first half of 1999, net sales of
the Company  increased 17.9% to $118.2 million from $100.3 million for the first
half of 1998. Pint volume for the first half of 1999 increased 12.4% compared to
the same period in 1998.  The super premium ice cream,  frozen yogurt and sorbet
industry  supermarket  category  sales  increased 5.3% in the first half of 1999
compared to the first half of 1998.  Given these overall  domestic super premium
industry trends, the successful introduction of innovative flavors on a periodic
basis  has  become  increasingly  important  to  sales  growth  by the  Company.
Accordingly,  the future degree of market acceptance of any of the Company's new
products, which will be accompanied by significant promotional expenditures,  is
likely to have an important  impact on the Company's  1999 and future  financial
results.

Competitive  Environment.  The super  premium  frozen  dessert  market is highly
competitive with the distinctions  between the super premium  category,  and the
"adjoining" premium and premium plus categories less marked than in the past. As
noted  above,  the ability to  successfully  introduce  innovative  flavors on a
periodic basis that are accepted by the marketplace is a significant competitive
factor.  In addition,  the  Company's  principal  competitors,  two of which are
distributors for the Company,  are large,  diversified  companies with resources
significantly greater than the Company's. The Company expects strong competition
to continue, including competition for adequate distribution and competition for
the limited  shelf space for the frozen  dessert  category in  supermarkets  and
other retail food outlets.

In July 1999 Dreyer's announced a line of superpremium ice cream, Dreamery (TM),
which is  expected  to be launched in  September  with a  significant  marketing
program including radio, outdoor and television  advertising.  The Dreamery (TM)
product will be marketed primarily in pints.

Increased Cost of Raw Materials.  Management  believes that the general trend of
volatility in dairy  ingredient  commodity costs may continue and it is possible
that at some future date both gross  margins and earnings may not be  adequately
protected by pricing adjustments, cost control programs and productivity gains.


<PAGE>- 15 -

Reliance  on a Limited  Number of Key  Personnel.  The success of the Company is
significantly  dependent  on the  services  of Perry Odak,  the Chief  Executive
Officer,  and a limited number of executive  managers working under Mr. Odak, as
well as certain  continued  services of Jerry  Greenfield the Chairperson of the
Board and  co-founder  of the  Company;  and Ben  Cohen,  Vice  Chairperson  and
co-founder  of the Company.  Loss of the services of any of these  persons could
have a material adverse effect on the Company's business.

The  Company's  Social  Mission.  The  Company's  basic  business  philosophy is
embodied in a three-part "mission  statement," which includes a "social mission"
to "operate the Company in a way that actively  recognizes the central role that
business  plays in the  structure of society by  initiating  innovative  ways to
improve  the  quality  of  life  of  a  broad  community:  local,  national  and
international.  Underlying the mission of Ben & Jerry's is the  determination to
seek new and creative ways of addressing  all three parts,  while holding a deep
respect for  individuals  inside and outside the Company and for the communities
of which they are a part."  The  Company  believes  that  implementation  of its
social mission,  which is being more integrated into the Company's business, has
been beneficial to the Company's overall financial  performance.  However, it is
possible  that at some  future  date the amount of the  Company's  energies  and
resources  devoted  to its  social  mission  could  have some  material  adverse
financial effect.

International.  Total international net sales represented approximately 12.1% of
total consolidated net sales in the second quarter of 1999. Total  international
net sales represented approximately 9.9% of total consolidated net sales for the
first half of 1999. The Company's principal  competitors have substantial market
shares in various  countries outside the United States,  principally  Europe and
Japan. The Company sells product in Japan, Canada, the United Kingdom,  Ireland,
France, the Netherlands,  Belgium and has started selling in Peru and Lebanon in
1999. In 1987, the Company granted an exclusive  license to manufacture and sell
Ben & Jerry's products in Israel.  In 1999, the Company made an investment of $1
million  in its  Israeli  licensee,  which  gave  the  Company  a 60%  ownership
interest.  In May 1998, the Company signed a Licensing  Agreement with Delicious
Alternative  Desserts,  LTD. to  manufacture,  sell and distribute Ben & Jerry's
products through the wholesale  distribution  channels in Canada. The Company is
investigating the possibility of further international expansion. However, there
can  be no  assurance  that  the  Company  will  be  successful  in  all  of its
international markets or entering (directly or indirectly through licensing), on
a  long-term  profitable  basis,  such  additional  international  markets as it
selects.

Control of the Company.  The Company has two classes of common stock - the Class
A Common  Stock,  entitled to one vote per share,  and the Class B Common  Stock
(authorized in 1987), entitled,  except to the extent otherwise provided by law,
to ten  votes  per  share.  Ben  Cohen,  Jerry  Greenfield  and  Jeffrey  Furman
(collectively the "Principal  Stockholders") hold shares representing 46% of the
aggregate  voting  power  in  elections  for  directors,  permitting  them  as a
practical  matter to elect all  members of the Board of  Directors  and  thereby
effectively  control the  business,  policies  and  management  of the  Company.
Because of their  significant  holdings of Class B Common  Stock,  the Principal
Stockholders may continue to exercise this control even if they sell substantial
portions of their Class A Common Stock.


<PAGE>- 16 -

In addition, the Company issued all of the authorized Class A Preferred Stock to
the Foundation in 1985. All current directors of the Foundation are directors of
the  Company.  The Class A Preferred  Stock gives the  Foundation a class voting
right to act with respect to certain  Business  Combinations  (as defined in the
Company's  charter) and  significantly  limits the voting rights that holders of
the Class A Common Stock and Class B Common  Stock,  the owners of virtually all
of the equity in the Company, would otherwise have with respect to such Business
Combinations.

Also, in April, 1998 the Legislature of the State of Vermont amended a provision
of the Vermont  Business  Corporation  Act to provide  that the  directors  of a
Vermont  corporation  may also consider,  in determining  whether an acquisition
offer or other matter is in the best interests of the corporation, the interests
of the corporation's employees,  suppliers, creditors and customers, the economy
of the state in which the  corporation is located and including the  possibility
that the best  interests  of the  corporation  may be  served  by the  continued
independence of the corporation.

Also in August, 1998, following approval by its Board of Directors,  the Company
put in place two Shareholder  Rights Plans, one pertaining to the Class A Common
Stock and one  pertaining to the Class B Common Stock.  These Plans are intended
to protect  stockholders by compelling someone seeking to acquire the Company to
negotiate with the Company's Board of Directors in order to protect stockholders
from unfair  takeover  tactics and to assist in the  maximization of stockholder
value.  These Rights Plans,  which are common for public companies in the United
States, may also be deemed to be "anti-takeover" provisions in that the Board of
Directors  believes that these Plans will make it difficult for a third party to
acquire  control of the Company on terms which are unfair or  unfavorable to the
stockholders.

While  the Board of  Directors  believes  that the Class B Common  Stock and the
Class A  Preferred  Stock are  important  elements  in keeping  Ben & Jerry's an
independent, Vermont-based business focused on its three-part corporate mission,
the Class B Common  Stock and the  Class A  Preferred  Stock may be deemed to be
"anti-takeover" provisions in that the Board of Directors believes the existence
of these  securities will make it difficult for a third party to acquire control
of the  Company  on terms  opposed by the  holders of the Class B Common  Stock,
including  primarily  the  Principal  Stockholders,  or The  Foundation,  or for
incumbent management and the Board of Directors to be removed. In addition,  the
1997  amendments to the Company's  Articles of Association to classify the Board
of Directors and to add certain other related provisions; the April 1998 Vermont
Legislative   Amendment  of  the  Vermont  Business   Corporation  Act  and  the
Shareholder  Rights  Plans  put in place in  August,  1998 may be  deemed  to be
"anti-takeover"  provisions  in that the Board of Directors  believes that these
amendments and  legislation  will make it difficult for a third party to acquire
control  of the  Company on terms  opposed by the  holders of the Class B Common
Stock, including primarily the Principal Stockholders and the Foundation, or for
incumbent management and the Board of Directors to be removed.

Market Risk

The  Company  is  exposed to a variety  of market  risks,  including  changes in
interest  rates  affecting the return on its  investments  and foreign  currency
fluctuations.  The  Company's  exposure  to market risk for a change in interest
rates relates primarily to the Company's investment  portfolio.  The Company has
classified  all of its  short-term  and long-term  investments as "available for
sale"  except for  certificates  of  deposits  which are held to  maturity.  The
majority of these  investments  are municipal  bonds and fixed income  preferred
stock in which the market  value  approximates  its cost at June 26,  1999.  The
Company  does not intend to hold such  investments  to  maturity  if there is an
underlying  change in interest  rates or the Company's  cash flow  requirements.
Certificates of deposits do not expose the consolidated  statement of operations
or balance sheets to fluctuations in interest rates.  The Company's  exposure to
market risk for fluctuations in foreign currency relate primarily to the amounts
due from  subsidiaries.  Exchange  gains and losses  related to amounts due from
subsidiaries have not been material for the periods presented.

<PAGE>- 17 -

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company's 1999 Annual Meeting of Stockholders was held on Saturday, June 26,
1999. The stockholders  voted to (1) fix the number of directors at eight and to
elect one class of two  directors to serve for three years  expiring at the 2002
Annual  Meeting of  Shareholders,  (2) and ratify the selection of Ernst & Young
LLP as independent auditors for the 1999 fiscal year.

(1) The tabulation of votes for the nominees for directors were as follows:

     Class A Directors, term expires at the Annual Meeting of shareholders 2002:

                                For               Withheld
                             ----------           ----------
     Henry Morgan             6,827,268           5,896,655
     Jeffrey Furman          11,872,549             851,374

(2) The vote to amend the Company's  1995 Equity  Incentive Plan to increase the
aggregate  number of shares of stock  authorized for delivery in connection with
stock awards thereunder from 900,000 shares of Class A Common Stock to 1,300,000
shares of Class A Common Stock was 4,800,368 for; 6,551,058 against; with 64,692
abstaining and 1,307,805 broker non-votes.

(3)  The  vote  on the  appointment  of  Ernst  &  Young  LLP  as the  Company's
independent  auditors for 1999 was 12,686,442 for;  23,275 against;  with 14,206
abstaining.

<PAGE>- 18 -

ITEM 5 - OTHER ITEMS

Under the  Company's  "advance  notice"  By-law,  stockholders  who wish to make
additional  nominations for election of directors at the Annual  Meeting,  or to
make a  proposal  at the 2000  Annual  Meeting  - other  than  one that  will be
included  by the Board of  Directors  in the  Company's  proxy  materials - must
notify the Company no earlier  than 120 days before the 2000 Annual  Meeting and
no later than 75 days prior to the 2000 Annual Meeting.  Under recent changes to
Federal proxy rules, if a stockholder who wishes to present such a nomination or
proposal  fails to  notify  the  Company  by 75 days  prior  to the 2000  Annual
Meeting,  then the proxies that management  solicits for the 2000 Annual Meeting
will include discretionary  authority to vote on the stockholder's  proposal, in
the event  (believed  by the  Company to be  unlikely)  that it can be  properly
brought  before  the  meeting  notwithstanding  the  express  provisions  of the
Company's By-laws.



<PAGE>- 19 -



ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

     (a)  Exhibit (11) Statement Re: Computation of Net Income Per Common Share

          Exhibit  (10.33.2)  Employment  Agreement dated March 31, 1999 between
          the Company and Perry D. Odak

          Exhibit (27) Financial Data Schedule

     (b)  No reports on Form 8-K were filed  during the  quarter  ended June 26,
          1999, for which this report is filed.

<PAGE>- 20 -

SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this Report to be duly signed on its behalf by the
undersigned  thereunto  duly  authorized,  being  also its  principal  financial
officer.

                                  BEN & JERRY'S HOMEMADE, INC.





DATE:  August 10, 1999            BY: /s/Frances Rathke
                                  --------------------------------------------
                                  Frances Rathke, Chief Financial Officer
                                   and Secretary


<PAGE>- 21 -

                                                                      EXHIBIT 11

                          BEN & JERRY'S HOMEMADE, INC.
                      COMPUTATION OF NET EARNINGS PER SHARE
                     (In thousands except per share amounts)

<TABLE>
<CAPTION>
                                                   Thirteen weeks ended  Twenty-six weeks ended
                                                   --------------------  ----------------------
                                                   June 26,    June 27,   June 26,    June 27,
                                                      1999        1998       1999       1998
                                                   --------    --------   --------    --------
<S>                                                  <C>         <C>        <C>         <C>
Numerator:
      Net income                                     $3,214      $2,130     $4,411      $2,510
                                                     ------      ------     ------      ------
Denominator:
      Denominator for basic earnings per share-
          weighted-average shares                     7,128       7,245      7,119       7,244

      Dilutive employee stock options                   500         300        471         254
                                                     ------       -----      -----       -----

      Denominator for diluted earnings per share-
          adjusted weighted-average shares and
          assumed conversions                         7,628       7,546      7,590       7,498
                                                     ======      ======     ======      ======

      Net income per common share
          Basic                                       $0.45       $0.29      $0.62       $0.35
                                                      =====       =====      =====       =====
Diluted                                               $0.42       $0.28      $0.58       $0.33
                                                      =====       =====      =====       =====
</TABLE>






                                                                 EXHIBIT 10.33.2
                          BEN & JERRY'S HOMEMADE, INC.
                            NEW EMPLOYMENT AGREEMENT
                                     BETWEEN
                 BEN & JERRY'S HOMEMADE INC. AND PERRY D. ODAK

     This  New  Restated  Employment  Agreement  by and  between  Ben &  Jerry's
Homemade,  Inc. (the "Company"),  a Vermont corporation with its principal place
of business at 30 Community Drive, South Burlington, VT 05403, and Perry D. Odak
of  Brockie   Mansion,   900  Brockie  Lane,  York,   Pennsylvania   17403  (the
"Executive"),  originally effective the 31st day of December,  1996, and now, as
restated, effective March 31, 1999.

     WHEREAS,  the  Executive is possessed of certain  experience  and expertise
that  qualify  him to provide  the  direction  and  leadership  required  by the
Company; and

     WHEREAS,  subject to the terms and conditions  hereinafter  set forth,  the
Company  wishes to continue to employ the  Executive as its  President and Chief
Executive Officer and the Executive wishes to accept such employment;

     WHEREAS, the Executive has, as of the Effective Date, been employed for the
past  twenty-seven  months as the  Company's  Chief  Executive  Officer under an
Agreement  effective  December  31, 1996,  as amended by  Agreement  dated as of
February 28, 1999  (together the  "Predecessor  Agreement"),  which  Predecessor
Agreement is being restated as of the Effective Date, as set forth below, as the
New Restated  Employment  Agreement  effective  March 31, 1999. The  Predecessor
Agreement  continues to govern all events up through March 30, 1999,  other than
the March 24, 1999 grant of Options for 67,000 shares of Class A Common Stock.

     NOW,  THEREFORE,  in consideration of the foregoing premises and the mutual
promises,  terms,  provisions and conditions  set forth in this  Agreement,  the
parties hereby agree:

1. EMPLOYMENT.  Subject to the terms and conditions set forth in this Agreement,
the Company hereby offers and the Executive hereby accepts employment commencing
March 31, 1999.

<PAGE>- 1 -


2. TERM. Subject to earlier termination as hereafter provided and subject
to renewal as provided below,  the Executive's  employment  under this Agreement
shall be for a term of twenty-seven  months  commencing on the effective date of
this New Restated Employment  Agreement,  namely March 31, 1999, and ending June
30, 2001. The term of this Agreement,  as from time to time extended or renewed,
is hereafter  referred to as "the Term of this  Agreement" or "the Term hereof".
This New Restated  Employment  Agreement shall continue on a year-to-year  basis
beyond the end of June 30,  2001 (or June 30 of a later  year if this  Agreement
has renewed), unless the Company notifies the Executive in writing not less than
120 days prior to June 30, 2001 (or June 30 of the  applicable  later year) that
the Company does not wish to renew the Agreement or unless the  Executive  gives
written notice to the Company of non-renewal of this Agreement not less than 120
days  prior  to the end of the  Term on June  30,  2001  (or any  June 30 of the
applicable later year). The Company's decision not to renew this Agreement shall
be treated as a termination of the Executive  constituting Other Than For Cause;
provided, however, that the Company, with the Executive's prior written consent,
may elect not to renew this Agreement  without also  terminating  the employment
status of the Executive.

3. CAPACITY AND PERFORMANCE.

     a.   During the Term hereof,  the Executive  shall serve the Company as its
          Chief Executive and President.

     b.   During the Term hereof, the Executive shall be employed by the Company
          on a  full-time  basis  and  shall  have  the  leadership  of  and  be
          responsible  to the  Board  of  Directors  for all  operations  of the
          Company  and shall have all powers  and  duties  consistent  with such
          position, in accordance with the Bylaws of the Company,  provided that
          it is  understood  that  the  Executive  has  been  delegated  certain
          authority  for the Term by the Board of  Directors  of the  Company as
          provided  in  an  instrument  dated  December  31,  1996,   previously
          delivered,   which   delegation   (the   "Delegation   Agreement")  is
          incorporated  herein by reference  and shall  remain in effect  unless
          modified or terminated  by mutual  written  agreement  during the Term
          hereof.


<PAGE>- 2 -

     c.   During the Term,  the  Executive  shall devote his full  business time
          (other than vacations) and his best efforts,  business judgment, skill
          and  knowledge   exclusively   (except  as  provided   below)  to  the
          advancement  of the business  and  interests of the Company and to the
          discharge of his duties and responsibilities  hereunder. The Executive
          shall  not  engage  in any  other  business  activity  or serve in any
          industry,  trade,  governmental position or as a director of any other
          business or organization during the term of this Agreement requiring a
          level of activity  greater  than the level  devoted to such  "outside"
          activities  during the 12 month period April 1, 1998 through March 31,
          1999,  except as may be approved by the  Compensation  Committee.  The
          Company  encourages  participation  by the  Executive in community and
          charitable  activities,  but said  Committee  shall  have the right to
          approve or disapprove the Executive's participation in such activities
          if, but only if, in the judgment of said Committee, such participation
          may conflict  with the  Company's  interests  or with the  Executive's
          duties or  responsibilities  or the time required for the discharge of
          those  duties  and  responsibilities.  The  Executive  has  previously
          delivered  a letter,  supplemented  by letter  dated the date  hereof,
          containing  a true  and  correct  list of all  directorships  or other
          participation in committees,  consulting or other business  activities
          which the Executive has or intends to maintain during the Term,  which
          have been approved by said Committee.

<PAGE>- 3 -

     d.   The Executive has  previously  been elected to the Board of Directors.
          The Company agrees to propose and recommend to the shareholders of the
          Company at each appropriate Annual Meeting of such shareholders during
          the Term hereof the  election or  re-election  of the  Executive  as a
          member of the Board.

     e.   On work days the Executive shall perform his duties hereunder from the
          Company's executive offices in Vermont, except when at other locations
          on business travel for the Company or for other activities approved by
          the Board.

4. PAYMENTS AND BENEFITS. As payment for all services performed by the Executive
under and during the Term hereof and subject to performance  of the  Executive's
duties and the obligations pursuant to this Agreement:

     a.   Base  Amount.  During  the term  hereof,  the  Company  shall  pay the
          Executive a base amount at the rate of Three Hundred Fifteen  Thousand
          Dollars  ($315,000) per annum,  payable in  appropriate  installments,
          subject  to  increase  from  time to time by the  Board,  in its  sole
          discretion.  Such  base  amount,  as from  time to time in  effect  is
          hereafter referred to as the "Base Amount".

     b.   Stock  Options  Granted  December  31,  1996 and January 1, 1997 Under
          Predecessor Agreement

          (i)  The Executive  received  options granted on December 31, 1996 and
               January  1,  1997  under  the  Predecessor  Agreement,  which are
               non-statutory,   non-incentive  stock  options,  to  purchase  an
               aggregate  of  360,000  shares  of  Class A  Common  Stock of the
               Company  exercisable at the closing market price on Nasdaq on the
               effective  date  of  the  grants  thereof  by  the   Compensation
               Committee of the Board of Directors (the  "Committee")  under the
               Company's Equity Incentive Plan (the "Plan");

          (ii) The options have a Term of ten years, will become exercisable, so
               long as the  Executive  is an employee  of the Company  (prior to
               July 1, 1997 a consultant to the Company) under this Agreement as
               it may be renewed (or under some other  agreement or as otherwise
               provided in Section 5), as follows:

               First Year
               ----------

               90,000 options become  exercisable six months after the effective
               date of this Agreement, namely June 30, 1997.

               Second Year
               -----------

               None

<PAGE>- 4-

               Third - Sixth Years
               -------------------

               5,625  options  become  exercisable  at the  end of  each  month,
               commencing  at the start of the third  year of the Term  (January
               1999) and monthly thereafter through the end of the sixth year.

          (iii)notwithstanding any other provision of the Predecessor  Agreement
               or the New Restated Employment Agreement, and notwithstanding any
               determination  or  lack  of  determination  by  the  Compensation
               Committee  on  substantial   performance  of  the   Non-Financial
               Objectives in the year 1998:

               (1)  the initial  exercisability  date of all the 270,000 options
                    that would  otherwise  vest  during the third - sixth  years
                    under   clause   (b)(ii)   above  shall   automatically   be
                    accelerated in accordance with the following:

                    When the fair market value of the  Company's  Class A Common
                    Stock (the "Stock"), as measured by the average of the daily
                    closing   stock   prices  on  NASDAQ  for  a  period  of  90
                    consecutive  days,  shall have  satisfied the Per Share Fair
                    Market Value  Threshold  specified  below and the  Committee
                    shall have determined  that the Executive has  substantially
                    met the Non-Financial Objectives (as defined below) for 1997
                    or the preceding  calendar  year, as the case may be, or for
                    the first six months of 1999 as set forth  below,  then such
                    options for 270,000  shares  (after the 90,000  options that
                    vested six months after the date of the  original  Agreement
                    but  including  the  accelerated  vesting of options for the
                    first two  tranches  of 50,000  shares  under  this  Section
                    4(b)(iii)  as set  forth  in  the  table  and in the  second
                    paragraph   following   the  table   below)   shall   become
                    exercisable as follows:

<TABLE>
<CAPTION>

                  Defined Per Share
                  Fair Market Value            Number of Options
                  Threshold ("Threshold")      Becoming Vested
                  -----------------------      ---------------

                   <S>             <C>
                         $16        Options for 50,000 shares--became vested in
                                          1998 (see below)
                         $20        Options for 50,000 shares--become vested in
                                         February 1999 (see below)
                         $23        Options for 35,000 shares and Options for
                                         15,000 shares
                         $27        Options for 42,000 shares and Options for
                                        18,000 shares
                         $30.50     Options for 42,000 shares and Options for
                                       18,000 shares

</TABLE>

<PAGE>- 5 -

                    In each case the aggregate  number of then unvested  options
                    entitled to  accelerated  vesting  pursuant to this  Section
                    4(b)(iii) (50,000;  50,000;  35,000; 15,000; 42,000, 18,000;
                    and 42,000,  18,000 as the case may be) shall be the options
                    that would  regularly  vest the latest under  (b)(ii)  above
                    following the date when such acceleration under this Section
                    4(b)(iii) has become effective.

                    $16 and $20  Thresholds.  The $16 Threshold was satisfied in
                    1998  and  the  first  50,000  shares  in  the  table  above
                    accelerated  and  became  vested.   The  $20  Threshold  was
                    satisfied  in  early  1999,   prior  to  the  date  of  this
                    Amendment,  and the second  tranche of 50,000 options in the
                    table accelerated and vested, thereby making a total on that
                    date of vested  options for 190,000  shares plus such number
                    as may have become vested on a monthly basis,  since January
                    1, 1999, pursuant to the provisions of Section 4(b)(ii).

                    $23,  $27 and $30.50  Thresholds  Satisfied in 1999 or early
                    2000.  If and when the $23 Threshold or the $27 Threshold or
                    the $30.50  Threshold is satisfied in 1999 or in 2000 (prior
                    to the  Committee's  determination  by the end of  February,
                    2000 with respect to the Executive's performance of the 1999
                    Non-Financial  Objectives),  then options for 35,000  shares
                    pertaining to the $23  Threshold,  options for 42,000 shares
                    pertaining  to the $27  Threshold  and  options  for  42,000
                    shares  pertaining to the $30.50  Threshold shall accelerate
                    and vest on the date such  Threshold  is  satisfied,  as the
                    case may be.

                    15,000 Options Pertaining to $23 Threshold.  In the event of
                    a favorable  additional  determination  by the  Compensation
                    Committee   (such    determination   to   be   made   during
                    August-September, 1999) that the Executive has substantially
                    met the  Additional  Non-Financial  Objectives for the first
                    six  months  in  1999,   these  options  for  15,000  shares
                    pertaining to the $23 Threshold set forth in the above table
                    will  accelerate  and vest if and when the $23 Threshold has
                    been satisfied.

                    If  the   Committee's   August-September,   1999  additional
                    determination  is that the Executive  has not  substantially
                    met  the  Additional  Non-Financial  Objectives,   then  the
                    vesting of the said 15,000  options will not  accelerate  if
                    and when $23 Threshold has been satisfied and,  accordingly,
                    in  that  event,   said  options  for  15,000  shares  shall
                    accelerate  and vest only when and if the  $30.50  Threshold
                    has been met at some  subsequent  date  and if  options  for
                    60,000 shares  pertaining to the $30.50 Threshold shall have
                    vested  directly as a result  thereof  (which  requires that
                    there  be in  effect  at or  after  said  subsequent  date a
                    favorable  determination  by the  Committee  with respect to
                    substantial performance of the Non-Financial  Objectives for
                    the  applicable  prior year made by the Committee in 2000 or
                    in a later year).

<PAGE>- 6 -

                    $27 and $30.50  Thresholds and Options for 18,000 Shares and
                    Options for 18,000  Shares.  In the event the $27  Threshold
                    has been met or the $30.50 Threshold has been met in 1999 or
                    in 2000 (prior to the date of the Committee's  determination
                    on  1999   performance),   the  remaining   18,000   options
                    pertaining to the $27 Threshold (if said  Threshold has been
                    satisfied) and the remaining  18,000  options  pertaining to
                    the $30.50  Threshold  (if said  $30.50  Threshold  has been
                    satisfied)  shall not  accelerate  and vest at that time but
                    shall  accelerate  and vest only  when  there is in effect a
                    determination  by the Committee made in the year 2000 (or in
                    a later year) that the Executive has  substantially  met the
                    Non-Financial  Objectives  for  the  Year  1999  or for  the
                    applicable  prior  year,  as  the  case  may  be.  When  the
                    remaining 18,000 options  pertaining to the $30.50 Threshold
                    have  accelerated  and  vested,  then the second  tranche of
                    15,000  options  pertaining  to the $23.00  Threshold  shall
                    accelerate  and  vest,  pursuant  to the  provisions  of the
                    immediately preceding paragraph.

                    $23, $27 and $30.50  Thresholds Met Later Than 1999 or early
                    2000. If any of the $23, $27 or $30.50 Price  Thresholds are
                    not  met in  1999  or in  2000  (prior  to the  date  of the
                    Committee's determination on performance for the Year 1999),
                    but  instead  are  first  met  after the date in 2000 of the
                    Committee's   said   determination,   then   the   specified
                    accelerated  vesting of 35,000 options pertaining to the $23
                    Threshold,   the  42,000  options  and  the  18,000  options
                    pertaining to the $27  Threshold and the 42,000  options and
                    the 18,000 options  pertaining to the $30.50 Threshold shall
                    occur if (a) the Executive  is, on the date such  applicable
                    Threshold  is met,  an  employee  of the Company and (b) the
                    Committee's  determination in effect at or subsequent to the
                    date such applicable  Threshold is met is favorable that the
                    Executive has substantially met the Non-Financial Objectives
                    for the Year 1999 or for the  applicable  prior year, as the
                    case  may be.  Accelerated  vesting  of the  15,000  options
                    pertaining to the $23 Threshold shall occur only as provided
                    above under the heading  "15,000  Options  Pertaining to $23
                    Threshold".

               (2)  The  Committee  shall be  required  to make a  determination
                    during the first year of the Term, favorable or unfavorable,
                    within 30 days  after the date  such Per Share  Fair  Market
                    Value  Threshold  has been  met for 90 days  and  thereafter
                    shall  make  one  determination  each  year,  by the  end of
                    February in each year except that the  Committee  shall make
                    an additional determination in July-August 1999 with respect
                    to performance of the  Additional  Non-Financial  Objectives
                    for the first six  months of 1999 set forth on  Schedule  I.
                    The Non-Financial  Objectives for each year, commencing with
                    the second  year of the Term,  shall be agreed  between  the
                    Committee and the  Executive  prior to the beginning of each
                    such year and for the first year of the Term shall be agreed
                    between the  Committee  and the  Executive by June 30, 1997.
                    Furthermore, the Additional Non-Financial Objectives for the
                    first half of 1999 are agreed  between the Committee and the
                    Executive to be as set forth in Schedule I.

<PAGE>- 7 -

               (3)  The Company acknowledges the obligations of its Compensation
                    Committee to make its "additional determination",  favorable
                    or unfavorable, on substantial performance of the Additional
                    Non-Financial  Objectives  by  September  30,  1999  and its
                    yearly determination, favorable or unfavorable, with respect
                    to substantial  performance of the Non-Financial  Objectives
                    for the Year 1999 or a  subsequent  year by not  later  than
                    February  in each year,  and  accordingly  (in order to give
                    full effect to the provisions of this  Amendment  which make
                    certain  acceleration of vesting of options  contingent on a
                    subsequent favorable Committee determination in early 2000),
                    the Term of the Agreement is extended from December 31, 1999
                    to the date  which is  fifteen  days  after  the date of the
                    Committee=s  determination  in 2000 as to whether or not the
                    Executive  has  substantially  met  the  1999  Non-Financial
                    Objectives.

     (iv) Options  for  200,000  shares  have  been  granted  by the  Committee,
          effective  December  31,  1996 and the  balance of options for 160,000
          Shares shall be granted by the Committee effective January 1, 1997.

          The full terms of the Options shall be consistent with this Section 4b
          and  shall  be  set  forth  in  Option  Certificates,  subject  to the
          provisions of the Plan.  Matters set forth herein shall control in the
          event of any ambiguity between the Option  Certificate or the Plan and
          this Agreement.

          For avoidance of doubt,  this  paragraph  sets forth the status of the
          Options  for  360,000  shares  of Class A Common  Stock  described  in
          Section 4b above.  As of May 1, 1999,  after giving  effect to regular
          monthly  vesting and accelerated  vesting,  the Executive holds vested
          options for 247,500  shares of Class A Common Stock in the  aggregate,
          including  all of the options  that  accelerated  upon the stock price
          satisfying the $16 and $20 Fair Market Value Thresholds (the necessary
          findings by the Compensation  Committee having been made to cause such
          vesting as well) and including 35,000 Options of the 50,000 tranche of
          Options  that  potentially  accelerate  at the $23 Fair  Market  Value
          Threshold  which  have  accelerated  and  vested  as a  result  of the
          Amendment to this  Agreement  dated as of February 28, 1999,  with the
          remaining  15,000 Options of said tranche of 50,000 Options vesting in
          the future only when and if the Committee makes the determination that
          the Executive has substantially  met the Non-Financial  Objectives for
          the first six months of 1999 (see Exhibit I hereto). As of May 1, 1999
          Options for an additional  112,500 shares of Class A Common Stock were
          unvested and remain subject to regular monthly vesting and accelerated
          vesting  as  described  in  this  Section  4b and  to  the  applicable
          provisions of Sections 5 and 6A. All of the Options that are vested as
          of May 1, 1999 are irrevocably vested.

          b.b Stock Options Granted in Year 1999.

          (i)  The  Executive   received   Options   which  are   non-statutory,
               non-incentive  stock options,  to purchase an aggregate of 67,000
               shares of Class A Common  Stock of the Company  exercisable  at a
               purchase  price of  $24.625,  being the closing  market  price on
               Nasdaq on March  24,1999,  the  effective  date of the 1999 grant
               thereof by the  Compensation  Committee of the Board of Directors
               (the "Committee")  under the Company's 1995 Equity Incentive Plan
               (the "Plan");

          (ii) The  Options  for 67,000  shares  have a Term of ten years,  will
               become  initially  exercisable  so  long as the  Executive  is an
               employee of the Company under this Agreement as it may be renewed
               (or under  some  other  agreement  or as  otherwise  provided  in
               Section 5), as follows:

<PAGE>- 8 -

               commencing with the month of January,  2000, 1,396 options become
               exercisable  at the  end of  each  month  through  the  month  of
               November, 2003 and 1,388 Options shall vest at December 31, 2003;

          (iii)Provided,  however,  that the initial  exercisability date of one
               half of the 67,000 options  granted in 1999 that would  otherwise
               vest during the period set forth in (ii) immediately  above shall
               automatically be accelerated and shall vest as follows:

               as to 16,750 options,  if the Compensation  Committee  determines
               that  the  Executive  has  substantially  met  the  Non-Financial
               Objectives for the calendar year 2000; and as to 16,750  options,
               if the Compensation  Committee  determines that the Executive has
               substantially met the Non-Financial  Objectives for the first six
               months of calendar year 2001.

               The aggregate  number of the  then-unvested  options  provided by
               this  Section 4 bb entitled  to  accelerated  vesting  under this
               clause (ii) immediately  above (16,750 in each case) shall be the
               options  that  would  regularly  vest the  latest  under  Section
               4(b)(b)(ii)  above following the date when such  acceleration has
               become effective.

     The Committee shall be required to make a  determination  as to whether the
Executive has  substantially met the Year 2000  Non-Financial  Objectives by not
later than January 31, 2001 and as to whether the  Executive  has  substantially
met the  Non-Financial  Objectives  for the first six months of the Year 2001 by
not later  than June 30,  2001.  In the event that this  Agreement  has not been
renewed on and after June 30, 2001, the Committee shall  nonetheless be required
to make such  determination by not later than July 31, 2001, and in the event of
a favorable  determination by the Committee,  the acceleration of 16,750 Options
shall be effective,  notwithstanding  the  termination of this Agreement on June
30, 2001.

<PAGE>- 9 -

     The  Non-Financial  Objectives  for the Year 1999  have been  substantially
agreed between the Committee and the Executive and, when fully agreed,  shall be
set forth on Schedule II. The Non-Financial Objectives for the Year 2000 and the
Non-Financial  Objectives  for the  first six  months of the Year 2001  shall be
agreed  between the  Committee  and the  Executive  by December  31, 1999 and by
December  31,  2000,  respectively  and when so agreed shall be attached to this
Agreement by way of  supplementary  Schedules.  The Company  recognizes that the
Executive may be irreparably  harmed if the Committee does not act in good faith
to diligently reach agreement with the Executive,  on the timely basis set forth
above, as to the  Non-Financial  Objectives for the Year 1999, the Year 2000 and
the first six months of the Year 2001 and that the Executive may be  irreparably
harmed  if the  Committee  does  not  make a  determination  as to  whether  the
Executive has  substantially met the Year 1999  Non-Financial  Objectives by not
later than February 28, 2000, as to whether the Executive has  successfully  met
the  Non-Financial  Objectives  for the Year 2000 by not later than  January 31,
2001 and as to whether the Executive  has  substantially  met the  Non-Financial
Objectives  for the first six months of the Year 2001 by not later than June 30,
2001. The Executive confirms, in connection with the foregoing, that he will act
in good faith to  diligently  reach  agreement,  on the  timely  basis set forth
above,  on the  Non-Financial  Objectives  for the Year 1999,  the Year 2000 and
first six months of the Year 2001.

     The full terms of the Options for 67,000  shares shall be  consistent  with
this Section 4bb and shall be set forth in an Option Certificate  subject to the
provisions  of the Plan.  Matters set forth herein shall control in the event of
any ambiguity between the Option Certificate or the Plan and this Agreement.

     c.   Medical and Hospitalization  Insurance. The Executive (and his family)
          shall be entitled to  participate  in the Medical and  Hospitalization
          Insurance  benefit plan for Company  employees on the terms applied to
          an employee.

     d.   Life Insurance.  The Executive shall be entitled to participate in the
          Life Insurance benefit plan for Company employees on the terms applied
          to an employee.

     e.   Other Benefits. During the Term hereof and subject to any contribution
          therefor  generally  required  of  executives  of  the  Company,   the
          Executive  shall be entitled to  participate in the 401(k) plan and in
          any other  employee  benefit  plans  from  time to time in effect  for
          executives of the Company  generally (in each case on terms applicable
          to an  employee),  except to the extent  such  other  plans are profit
          sharing or bonus  plans or stock plans or are in a category of benefit
          otherwise provided to the Executive under this Agreement.

          The Company may alter,  modify,  add to or delete its employee benefit
          plans  (including its medical and  hospitalization  and life insurance
          plans)  at any time as it,  in its  sole  judgment,  determines  to be
          appropriate.

     f.   Business  Expenses.  The Company  shall pay or reimburse the Executive
          for  all  reasonable   business  expenses  of  the  Executive  in  the
          performance of his duties and responsibilities  hereunder,  subject to
          such reasonable  substantiation  and documentation as may be specified
          by the Company from time to time. The Executive shall be entitled to a
          car, as specified by agreement  between the parties,  during the Term,
          with  payments  and all car  operating  expenses to be paid for by the
          Company.

     5. Termination of Employment and Severance  Benefits.  Notwithstanding  the
provisions  of Section 2 hereof,  the  Executive's  employment  hereunder  shall
terminate prior to the expiration of the Term under the following circumstances:

<PAGE>- 10 -

     a.   Death. In the event of the  Executive's  death during the term hereof,
          the Company shall pay to the Executive's designated beneficiary or, if
          no beneficiary  has been  designated by the Executive,  to his estate,
          any  earned  and  unpaid  Base  Amount  that  is  earned  but  unpaid,
          reimbursement of business expenses accrued prior to the date of death,
          and continuation of Base Amount payments (plus continued participation
          in  the  Company's  medical  and  hospital  employee   insurance)  for
          six-months after the Executive's death. Options exercisable at date of
          death may be  exercised by the  Executive's  estate for 12 months (but
          not beyond the stated term of the option),  and  unvested  options are
          terminated.

     b.   Disability.

          i.   The Company may terminate the Executive's  employment  hereunder,
               upon thirty (30) days  written  notice to the  Executive,  in the
               event that the Executive  becomes  disabled during his employment
               hereunder through any illness,  injury,  accident or condition of
               either a physical or  psychological  nature and, as a result,  is
               unable  to   perform   substantially   all  of  his   duties  and
               responsibilities   hereunder   for  one  hundred   eighty   (180)
               consecutive   days  during  any  period  of  three   hundred  and
               sixty-five (365) consecutive calendar days.

          ii.  The  Board  may  designate   another   employee  to  act  in  the
               Executive's place during any period of the Executive's disability
               prior to  termination  as provided in b.i above.  Notwithstanding
               any such  designation,  the Executive  shall  continue to receive
               from the Company (or under a disability  plan) the Base Amount in
               accordance  with Section 4.a and benefits in accordance  with the
               other  provisions  of Section 4, to the extent  permitted  by the
               then-current  terms of the  applicable  benefit  plans  until the
               termination of his employment.

          iii. The Executive  shall be entitled to  participate in the Company's
               long-term disability plan, to the same extent as other employees.
               No finding of  disability  under this Section 5b shall be made in
               respect of any cause or condition  which has not been approved as
               a full disability under the applicable plan.

<PAGE>- 11 -

          iv.  If any question  shall arise as to whether  during any period the
               Executive is disabled  through any illness,  injury,  accident or
               condition of either a physical or  psychological  nature so as to
               be  unable  to  perform  substantially  all  of  his  duties  and
               responsibilities hereunder, the Executive may, and at the request
               of the  Company  shall,  submit  to a  medical  examination  by a
               physician  selected  by  the  Executive  or  his  duly  appointed
               guardian,  to whom the Company has no  reasonable  objection,  to
               determine   whether  the   Executive  is  so  disabled  and  such
               determination  shall  for  the  purposes  of  this  Agreement  be
               conclusive  of the issue.  If such  question  shall arise and the
               Executive shall fail to submit to such medical  examination,  the
               Company's  determination  of the issue  shall be  binding  on the
               Executive.

          v.   Options  exercisable at date of termination for disability may be
               exercised  for 12 months  (but not beyond the stated  term of the
               option) thereafter, and unvested options are terminated.

     c. By the Company for Cause.  The Company  may  terminate  the  Executive's
employment  hereunder for Cause  ("Cause")  any time upon written  notice to the
Executive  setting forth in reasonable  detail the nature of such Cause, and the
Executive's  failure to cure  within  thirty  (30) days after such  notice.  The
following,  as  determined  by the  Board  in  its  reasonable  judgment,  shall
constitute  Cause for  termination:  the  Executive's  gross  negligence  in the
performance  of his material  duties and  responsibilities  to the Company;  the
commission  by the  Executive  of  theft,  embezzlement  or  other  serious  and
substantial crimes or intentional wrongful engagement in competitive activity in
violation  of  Section  9  below;  or other  deliberate  willful  action  by the
Executive that is materially harmful to the business, interests or reputation of
the Company.

     For  purposes of Section 5c, no act, or failure to act,  shall be "willful"
unless done, or omitted to be done, without reasonable belief that the action or
omission was in the best interests of the Company.

     Notwithstanding  the foregoing,  the Executive  shall not be deemed to have
been  terminated  for Cause unless and until there shall have been  delivered to
him a notice of termination,  and such  termination  shall have been approved by
the vote of two-thirds of the members of the Board of Directors  (excluding  the
Executive) at a meeting of the Board (after  reasonable  notice to the Executive
and an opportunity for him, together with counsel,  to be heard before the Board
of Directors) finding that, in the good faith opinion of the Board of Directors,
the above standard of  termination  for Cause was met in such case and that such
Cause was not cured.

     Upon the  giving of notice of  termination  of the  Executive's  employment
hereunder for Cause following the determination of the Board under the preceding
paragraph,  the Company  shall have no further  obligation  or  liability to the
Executive,  other  than  for  Base  Amount  earned  and  unpaid  at the  date of
termination,  any options that are vested which shall continue to be exercisable
for 30 days  (unless  such options are  terminated  by vote of the  Committee as
provided in the Plan, provided that the Company and the Executive agree that all
of the  Options  that are vested as of May 1, 1999,  namely  options for 247,500
shares,  shall not be subject to  termination  by vote of the  Committee  in its
discretion  under the Plan, in the event that the  Executive is  terminated  for
Cause under this Section 5c), and payments or reimbursement of business expenses
accrued prior to the date of termination. All other options shall terminate.

<PAGE>- 12 -

     d. By the  Company  Other than for Cause.  The Company  may  terminate  the
Executive's  employment  hereunder other than for Cause ("Other Than For Cause")
at any time upon notice to the  Executive,  provided that the Board of Directors
determines,  after  consultation  with the Executive and after setting forth the
reasons for the Board's  actions,  that  retention of the Executive as the Chief
Executive  Officer would no longer be in the best  interests of the Company.  In
the event of such  termination  during the first year of the Term (or, upon vote
of  two-thirds  of the members of the Board,  excluding  the  Executive,  that a
decision  should not be made in the first  year,  then in the first 15 months of
the Term),  the Company  shall  continue to pay the Executive the Base Amount at
the rate in effect on the date of termination  for  twenty-four  months.  In the
event of such termination following the first year of the Term (or, upon vote of
two-thirds of the members of the Board, excluding the Executive, that a decision
should not be made in the first year,  then following the first 15 months of the
Term),  the Company  shall  continue to pay the Executive the Base Amount at the
rate in effect on the date of  termination  for  twelve  months.  Subject to any
employee  contribution  applicable to the Executive on the date of  termination,
the Company shall continue to  contribute,  for the period during which the Base
Amount is  continued  hereunder,  to the cost of the  Executive's  participation
(including  his  family) in the  Company's  group  medical  and  hospitalization
insurance  plans and group life insurance  plan,  provided that the Executive is
entitled to continue such  participation  under  applicable  law and plan terms.
Upon any such  termination,  unvested  options shall become  exercisable  to the
extent provided immediately below:

     If  terminated  in the first year,  i.e.  calendar  1997 (or,  upon vote of
two-thirds  of the members of the Board of Directors,  excluding the  Executive,
that a  decision  should  not be made in the  first  year,  then in the first 15
months of the Term), 30,000 options if:

          (i)  the  Earnings  per  share  of Class A and  Class B  Common  Stock
               ("EPS")  for 1997  shall have  increased  5% or more over EPS for
               1995; or

          (ii) the  Consolidated  Net Sales for 1997 have  increased 12% or more
               over Consolidated Net Sales for 1996; or

          (iii)the Defined Per Share Fair  Market  Threshold  of $16 (as defined
               in Section  4b(iii)  has been  satisfied  by the date of any such
               termination  and options  have  accelerated  with respect to such
               Threshold under Section 4b(iii).

               In the event  that  results  for the year 1997 are not  available
               because the year 1997 has not ended when the termination  occurs,
               the above thresholds shall be determined on a proportional  basis
               on the  basis of the three  months,  six  months  or nine  months
               results that are available.

<PAGE>- 13 -

     If terminated in the second year,  i.e.  calendar 1998 (or only  commencing
within  the fourth  month of the second  year,  upon vote of  two-thirds  of the
members of the Board of Directors, excluding the Executive), 50% of the unvested
options if

          (i)  EPS for 1998 shall have  increased  10% over EPS for 1997 and 15%
               over EPS for 1995; or

          (ii) the Consolidated Net Sales for 1998 shall have increased 15% over
               1997 (or, if higher, Consolidated Net Sales for 1996).

               If terminated in the third calendar  year,  i.e. 1999, 50% of the
               then unvested  options  (including the options  granted in 1996 -
               1997 and the  options  granted in 1999) if (i) EPS for 1999 shall
               have increased 12% over EPS for 1998 (or, if higher, EPS for 1997
               or 1995); or (ii) the  Consolidated Net Sales for 1999 shall have
               increased  15% over  Consolidated  Net  Sales  for 1998  (or,  if
               higher,  Consolidated  Net Sales for 1997 or 1996);  or (iii) the
               Defined Per Share Fair Market Value of $27 (as defined in Section
               4b(iii))  has  been  satisfied  in 1999  and  options  have  been
               accelerated with respect to such Threshold under Section 4b(iii).

     If  terminated  in the  fourth  calendar  year,  i.e.  the  year  2000,  or
thereafter,  50% of the then  unvested  options,  provided  that 75% of the then
unvested  options  shall vest in the event of a  termination  without cause as a
result of the Company  delivering a notice of  nonrenewal in order to preclude a
renewal of the  Agreement  on and after June 30,  2001 or June 30 of a following
year, as the case may be.

All other unvested options shall terminate.

     Vested  options  (after  giving  effect to the above  paragraphs)  shall be
exercisable  for the  following  periods (but not beyond the stated  termination
date of the options) after any such termination, as provided immediately below:

     If  terminated  in the first year (1997) (or upon vote of two-thirds of the
members of the Board of  Directors,  excluding  the  Executive,  in the first 15
months of the Term), for three months after termination.

     If terminated in the second year (1998) (or only commencing with the fourth
month of the second year, upon vote of two-thirds of the members of the Board of
Directors,  excluding  the Executive  that a decision  should not be made in the
first year) for nine months after termination.

<PAGE>- 14 -

     If  terminated  in the third  calendar  year (1999),  for nine months after
termination.

     If  terminated  in the fourth  calendar  year  (2000),  for 12 months after
termination.

     If  terminated  in the fifth  calendar  year  (2001),  for 18 months  after
termination.

     If terminated thereafter, for 24 months after termination.

     In the event that certain provisions  pertaining to the first calendar year
(1997) of his Term are  extended  to the first 15 months of the Term by 2/3 vote
of the Board of Directors,  excluding the Executive,  the Company shall give the
Executive  certain notice of at least 30 days prior to the end of the First Year
(1997).

     The  provisions  of this  clause (d) shall apply to all Options for 360,000
shares and for 67,000 shares that have been granted to date to the Executive.

          e.   By the  Executive  for Good Reason in the  Absence of Cause.  The
               Executive may terminate his employment  hereunder for Good Reason
               ("Good  Reason"),  upon  notice to the Company  setting  forth in
               reasonable  detail  the  nature  of  such  Good  Reason,  and the
               Company's  failure to remedy such matter  within thirty (30) days
               after receipt of such notice. The following shall constitute Good
               Reason for termination by the Executive:

               i.   Failure of the  Company to  continue  the  Executive  in the
                    position of Chief Executive Officer;

               ii.  Diminution  in  the  nature  or  scope  of  the  Executive's
                    responsibilities, duties or authority;

               iii. Failure of the  Company to provide  the  Executive  the Base
                    Amounts and benefits in accordance with the terms of Section
                    4 or  to  observe  any  other  material  provision  of  this
                    Agreement; or

               iv.  Failure  of the  shareholders  of the  Company  to  elect or
                    re-elect the  Executive as a director of the Company at each
                    annual meeting during the term of this Agreement, commencing
                    with the 1997 annual meeting to be held in June, 1997.

               In the  event of such  termination,  Base  Amount,  benefits  and
               options  (including  acceleration,  period of exercisability  and
               termination  of  options)  shall be paid or  provided in the same
               manner and extent as for a termination Other Than For Cause under
               5d above.

          f.   Notwithstanding  the  foregoing,  in the  event of a  termination
               under 5d or 5e prior to June 30,  1997,  the  options  for 90,000
               shares  that vest June 30, 1997 shall be  accelerated  and become
               exercisable for 90 days upon any such termination.

<PAGE>- 15 -

     6. Effect of  Termination.  The provisions of this Section 6 shall apply to
termination due to the expiration of the Term,  termination  pursuant to Section
5, non-renewal or otherwise.

          a.   Except for benefits  expressly  continued  pursuant to Section 5,
               benefits shall terminate  pursuant to the terms of the applicable
               benefit plans based on the date of termination of the Executive's
               employment  without regard to any continuation of Base Amounts to
               the Executive following such date of termination.

          b.   The provisions of this Agreement shall survive any termination if
               so  provided  herein  or  if  necessary  or  desirable  fully  to
               accomplish  the  purposes of such  provision,  including  without
               limitation the  obligations of the Executive  under Sections 7, 8
               and 9  hereof  and  all  indemnifications  provided  for in  this
               Agreement  (including  Sections 12 and 15). The obligation of the
               Company to make payments to or on behalf of the  Executive  under
               Section  5d and 5e  hereof  is  expressly  conditioned  upon  the
               Executive's  continued  full  performance  of  obligations  under
               Sections 7, 8 and 9 hereof.  The Executive agrees that, except as
               expressly  provided in Section 5 with respect to  continuation of
               Base  Amount  and  stock  options  as  expressly   provided,   no
               compensation is earned after  termination of this Agreement,  its
               non-renewal  or  termination  of employment or as a result of the
               non-renewal of this Agreement or other termination of employment.

     6A. Change in Control.

         In the event of  Termination  Other than for Cause or  Termination  for
Good Reason,  after a Change in Control (as defined below) all unvested  options
at the date of any such  termination  shall  accelerate  and become  immediately
exercisable at the date of such termination.

         A  "Change  in  Control"  shall  be  deemed  to  have  occurred  if the
conditions  set forth in any one of the  following  paragraphs  shall  have been
satisfied:

          (a)  any  Person is or  becomes  the  Beneficial  Owner,  directly  or
               indirectly, of securities of the Company representing 35% or more
               of the combined  voting power of the Company's  then  outstanding
               securities; or

<PAGE>- 16 -

          (b)  during  any  period of not more than two  consecutive  years (not
               including any period prior to October 26, 1994),  individuals who
               at the beginning of such period  constitute the Board and any new
               director  (other than a director  designated  by a Person who has
               entered  into  an   agreement   with  the  Company  to  effect  a
               transaction  described  in Clause (a), (c) or (d) of this Section
               6A) whose election by the Board or nomination for election by the
               Company's  stockholders  was  approved  by a  vote  of  at  least
               two-thirds (2/3) of the directors then still in office who either
               were  directors at the beginning of the period or whose  election
               or nomination for election was previously so approved,  cease for
               any reason to constitute a majority thereof; or

          (c)  the shareholders of the Company approve a merger or consolidation
               of the Company with any other corporation, other than

               (1)  a merger or  consolidation  which would result in the voting
                    securities  of the  Company  outstanding  immediately  prior
                    thereto   continuing  to  represent   (either  by  remaining
                    outstanding or being converted into voting securities of the
                    surviving  entity) 60% or more of the combined  voting power
                    of the voting  securities  of the Company or such  surviving
                    entity   outstanding   immediately   after  such  merger  or
                    consolidation, or

               (2)  a  merger  or   consolidation   effected   to   implement  a
                    recapitalization of the Company (or similar  transaction) in
                    which no person  acquires 35% or more of the combined voting
                    power of the Company's then outstanding securities; or

          (d)  the  shareholders  of the  Company  approve  a plan  of  complete
               liquidation  of the  Company  or an  agreement  for  the  sale or
               disposition  by  the  Company  of all or  substantially  all  the
               Company's assets.

               Notwithstanding  the  foregoing  provisions of this Section 6A, a
               "Change in  Control"  under  Section  6A(a) will not be deemed to
               have occurred  solely  because of the ownership or acquisition of
               securities of the Company (or any reporting requirement under the
               Securities  Exchange Act of 1934) relating thereto by an employee
               benefit  plan  maintained  by the  Company  for  the  benefit  of
               employees or by ownership of  securities of the Company that were
               beneficially  owned as of December  31, 1998 by any of Ben Cohen,
               Jerry  Greenfield,  Jeffrey  Furman  and  Perry  Odak,  provided,
               however,  that a "Change of Control" under Section 6A(a) shall be
               deemed to have  occurred in the event of any of Ben Cohen,  Jerry
               Greenfield  or  Jeffrey  Furman  becomes  the  Beneficial  Owner,
               directly  or   indirectly,   of  Common  Stock  or  other  voting
               securities  of the Company  representing  an amount of beneficial
               ownership  which is (i) greater than 35% of the  combined  voting
               power of the Company's then  outstanding  voting  securities (the
               threshold  under Section  6A(a)) and (ii) greater than the amount
               beneficially owned by any such Person as of December 31, 1998, by
               at least 22% of the number of outstanding  shares of Common Stock
               of the Company as of December 31, 1998 (adjusted for stock splits
               and the like).

<PAGE>- 17 -

               In  addition,  a Change  in  Control  shall not be deemed to have
               occurred for purposes of this Section 6A if the  Executive is the
               person  obtaining  control  or a member  of any  group  obtaining
               control in the  defined  Change of  Control  or if the  Executive
               continues  to act as the Chief  Executive  Officer of the Company
               thereafter, provided that if the Executive ceased to be the Chief
               Executive  Officer  within not more than 12 months after the date
               of  a  Change  in  Control,   then  all  unvested  options  shall
               accelerate  and  become  exercisable  just  prior  to the date he
               ceases to be the Chief Executive Officer.

               In the  foregoing  provisions  of this  definition  of "Change in
               Control",  the following  terms shall have the meanings set forth
               below:

                    "Person"  shall have the meaning  given in Section 3 (a) (9)
                    of the Securities Exchange Act of 1934, as modified and used
                    in Sections  13 (d) and 14 (d)  thereof;  however,  a Person
                    shall not include

               (1)  the Company or any controlled subsidiary of the Company,

               (2)  a trustee or other  fiduciary  holding  securities  under an
                    employee benefit plan of the Company or

               (3)  a corporation or other entity owned, directly or indirectly,
                    by the shareholders of the Company in substantially the same
                    proportions as their ownership of stock of the Company.

                    "Beneficial  Owner"  shall have the meaning  defined in Rule
                    13d-3 under the  Securities  Exchange Act of 1934 as amended
                    from time to time.

                    Notwithstanding  the  provisions  of  Section  5d or e,  the
                    vested options  (including those accelerated  hereunder) may
                    be  exercised  for 30  months  thereafter  in the event of a
                    termination  under  Sections  5d or 5e  after  a  Change  in
                    Control has occurred.


<PAGE>- 18 -

     7. Confidential Information.

          a.   The Executive  acknowledges that the Company and its Subsidiaries
               continually  develop  Confidential  Information,  as  defined  in
               Section 14 hereof,  that the Executive  may develop  Confidential
               Information  for the  Company  or its  Subsidiaries  and that the
               Executive may learn of Confidential Information during the course
               of  employment.  The Executive  will comply with the policies and
               procedures  of the Company and its  Subsidiaries  for  protecting
               Confidential  Information  and shall never disclose to any Person
               (except as required by applicable law or legal process or for the
               proper  performance  of his  duties and  responsibilities  to the
               Company  and  its   Subsidiaries,   or  in  connection  with  any
               litigation  between the Company and the Executive  (provided that
               the Company  shall be afforded a reasonable  opportunity  in each
               case to obtain a protective order), or use for his own benefit or
               gain,  any  Confidential  Information  obtained by the  Executive
               incident to his employment or other  association with the Company
               or any of its Subsidiaries.  The Executive  understands that this
               restriction   shall   continue  to  apply  after  his  employment
               terminates, regardless of the reason for such termination.

          b.   All documents,  records,  tapes and other media of every kind and
               description  relating to the business,  present or otherwise,  of
               the Company or its  Subsidiaries  and any copies,  in whole or in
               part, thereof (the  "Documents"),  whether or not prepared by the
               Executive,  shall  be the  sole  and  exclusive  property  of the
               Company and its  Subsidiaries.  The Executive shall safeguard all
               Documents  and shall  surrender  to the  Company  at the time his
               employment  terminates,  or at such  earlier time or times as the
               Board or its  designee  may specify,  all  Documents  then in the
               Executive's possession or control.

     8.  Assignment of Rights to  Intellectual  Property.  The  Executive  shall
promptly  and fully  disclose  all  Intellectual  Property to the  Company.  The
Executive  hereby  assigns and agrees to assign to the Company (or as  otherwise
directed by the Company) the Executive's  full right,  title and interest in and
to all  Intellectual  Property  which can be  registered  or which is capable of
being  protected  by the  Company as a trade  secret.  The  Executive  agrees to
execute any and all applications for domestic and foreign patents, copyrights or
other proprietary rights and to do such other acts (including without limitation
the execution and delivery of instruments of further  assurance or confirmation)
requested by the Company to assign such Intellectual Property to the Company and
to permit the Company to enforce any patents,  copyrights  or other  proprietary
rights to such Intellectual  Property. The Executive will not charge the Company
for time spent in complying with these obligations. All copyrightable works that
the Executive creates shall be considered "work made for hire".

     9. Restricted  Activities.  The Executive agrees that some  restrictions on
his  activities  during and after his  employment  are  necessary to protect the
goodwill, Confidential Information and other legitimate interests of the Company
and its Subsidiaries,  and that the agreed restrictions set forth below will not
deprive the Executive of the ability to earn a livelihood:

<PAGE>- 19 -

          a.   While the  Executive  is employed by the Company  and,  after his
               employment terminates,  for the greater of one year or the period
               during  which  severance  payments  of Base Amount are being made
               (the "Non-Competition Period"), the Executive shall not, directly
               or indirectly,  whether as owner, partner, investor,  consultant,
               agent,  employee,  co-venturer  or  otherwise,  compete  with the
               business  of the  Company or any of its  Subsidiaries  within the
               United  States,  or  within  any  foreign  country  in which  the
               Products are sold at the date of termination  of  employment,  or
               undertake  any  planning for any  business  competitive  with the
               Company or any of its  Subsidiaries.  Specifically,  but  without
               limiting the foregoing, the Executive agrees not to engage in any
               manner in any activity that is directly or indirectly competitive
               with the  business of the Company or any of its  Subsidiaries  as
               conducted or which has been  proposed by  management to the Board
               within  six  months  prior  to  termination  of  the  Executive's
               employment.  Restricted activity also includes without limitation
               accepting employment or a consulting position with any Person who
               is, or at any time within twelve (12) months prior to termination
               of the  Executive's  employment  has been, a  distributor  of the
               Company  or any of its  Subsidiaries.  For the  purposes  of this
               Section 9, the business of the Company and its Subsidiaries shall
               mean the manufacture or sale of the Products.

          b.   The  Executive  further  agrees that  during the  Non-Competition
               Period  or in  connection  with the  Executive's  termination  of
               employment,  the  Executive  will not hire or attempt to hire any
               employee  of the  Company or any of its  Subsidiaries,  assist in
               such  hiring  by any  Person,  encourage  any  such  employee  to
               terminate his or her relationship  with the Company or any of its
               Subsidiaries,  or solicit or encourage  any customer or vendor of
               the  Company  or  any  of  its   Subsidiaries  to  terminate  its
               relationship with them, or, in the case of a customer, to conduct
               with any Person any  business  or  activity  which such  customer
               conducts  or  could  conduct  with  the  Company  or  any  of its
               Subsidiaries.

          c.   The  provisions of this Section 9 shall not be deemed to preclude
               the  Executive   from   employment   or  engagement   during  the
               Non-Competition   Period  following   termination  of  employment
               hereunder by a  corporation,  some of the activities of which are
               competitive with the business of the Company,  if the Executive's
               activities  do not  relate,  to such  competitive  business,  and
               nothing  contained  in this Section 9 shall be deemed to prohibit
               the  Executive,   during  the  Non-Competition  Period  following
               termination of employment  hereunder,  from acquiring or holding,
               solely  as an  investment,  publicly  traded  securities  of  any
               competitor  corporation so long as such securities do not, in the
               aggregate,  constitute  one-half of 1% of the outstanding  voting
               securities of such corporation.

               Without limiting the foregoing, it is understood that the Company
               shall not be obligated to continue to make the payments specified
               in  Section  5d and 5e in the event of a  material  breach by the
               Executive  of  the  provisions  of  Sections  7,  8 or 9 of  this
               Agreement,  which  breach  continues  without  having  been cured
               within 30 days after written  notice to the Executive  specifying
               the breach in reasonable detail.

<PAGE>- 20 -

     10.  Enforcement  of  Covenants.  The  Executive  acknowledges  that he has
carefully read and  considered  all the terms and conditions of this  Agreement,
including  the  restraints  imposed  upon him  pursuant  to  Sections 7, 8 and 9
hereof.  The  Executive  agrees  that  said  restraints  are  necessary  for the
reasonable and proper  protection of the Company and its  Subsidiaries  and that
each and every one of the restraints is reasonable in respect to subject matter,
length of time and geographic  area. The Executive  further  acknowledges  that,
were he to breach any of the  covenants  contained in Sections 7, 8 or 9 hereof,
the damage to the Company would be irreparable.  The Executive  therefore agrees
that the Company,  in addition to any other  remedies  available to it, shall be
entitled to seek preliminary and permanent  injunctive relief against any breach
or threatened  breach by the Executive of any of said covenants,  without having
to post bond. The parties further agree that, in the event that any provision of
Section  7, 8 or 9  hereof  shall  be  determined  by  any  court  of  competent
jurisdiction to be  unenforceable by reason of its being extended over too great
a time,  too large a geographic  area or too great a range of  activities,  such
provision  shall be  deemed to be  modified  to permit  its  enforcement  to the
maximum extent permitted by law.

     11.  Conflicting  Agreements.  The Executive hereby represents and warrants
that the execution of this  Agreement  and the  performance  of his  obligations
hereunder  will not breach or be in conflict  with any other  agreement to which
the  Executive is a party or is bound and that the  Executive is not now subject
to any covenants against  competition or similar covenants that would affect the
performance of his obligations hereunder.  The Executive will not disclose to or
use on  behalf of the  Company  any  proprietary  information  of a third  party
without such party's consent.

     12. Indemnification.  The Company shall indemnify the Executive to the full
extent provided for Company directors and executive officers in its then current
Articles of  Incorporation  or By-Laws,  and in any event  shall  indemnify  the
Executive to the fullest extent permitted under the Vermont Business Corporation
Law,  including an undertaking  to advance  litigation  expenses.  The Executive
agrees to promptly notify the Company of any actual or threatened  claim arising
out of or as a result of his employment with the Company.  The Company agrees to
maintain Directors and Officers Liability Insurance for the benefit of Executive
during  the  Term  of this  Agreement  and for any  other  period  during  which
Executive  shall be employed having coverage and policy limits no less favorable
to directors  and officers than those in effect at the date of this New Restated
Employment Agreement.

     13.  No Duty to  Mitigate.  Following  a  termination  of  employment,  the
Executive  shall not be  obligated  to seek other  employment  or take any other
action by way of mitigation of the amounts payable to the Executive under any of
the provisions of this  Agreement and such amounts shall not be reduced  whether
or not the Executive obtains other employment.

     14.  Definitions.  Words or phrases which are initially  capitalized or are
within  quotation  marks shall have the  meanings  provided in Section 14 and as
provided  elsewhere  herein.  For  purposes  of this  Agreement,  the  following
definitions apply:

<PAGE>- 21 -

          a  "Confidential  Information"  means any and all  information  of the
          Company and its  Subsidiaries  that is not  generally  known by others
          with  whom  they  compete  or do  business,  or with whom they plan to
          compete  or do  business  and  any  and all  information  not  readily
          available  to the public,  which,  if  disclosed by the Company or its
          Subsidiaries could reasonably be of benefit to such person or business
          in competing  with or doing  business  with the Company.  Confidential
          Information  includes without limitation such information  relating to
          (i)  the  development,   research,   testing,   manufacturing,   plant
          operational processes,  marketing and financial activities,  including
          costs,  profits and sales, of the Company and its  Subsidiaries,  (ii)
          the Products and all formulas  therefor,  (iii) the costs,  sources of
          supply,  financial  performance and strategic plans of the Company and
          its Subsidiaries, (iv) the identity and special needs of the customers
          and suppliers of the Company and its  Subsidiaries  and (v) the people
          and  organizations  with whom the  Company and its  Subsidiaries  have
          business   relationships   and   those   relationships.   Confidential
          Information also includes  comparable  information that the Company or
          any of its Subsidiaries have received belonging to others or which was
          received by the Company or any of its  Subsidiaries  with an agreement
          by  the  Company  that  it  would  not  be   disclosed.   Confidential
          Information  does not  include  information  which  (a) is or  becomes
          available  to the  public  generally  (other  than  as a  result  of a
          disclosure  by  the   Executive),   (b)  was  within  the  Executive's
          possession prior to the date hereof or prior to its being furnished to
          the Executive by or on behalf of the Company, provided that the source
          of such information was not bound by a confidentiality  agreement with
          or other contractual, legal or fiduciary obligation of confidentiality
          to the  Company or any other party with  respect to such  information,
          (c) becomes  available to the  Executive on a  non-confidential  basis
          from a source  other than the Company,  provided  that such sources is
          not bound by a  confidentiality  agreement with or other  contractual,
          legal or fiduciary obligation of confidentiality to the Company or any
          other party with respect to such information, or (d) was independently
          developed by you without reference to the Confidential Information.

          b.   "Intellectual    Property"   means    inventions,    discoveries,
               developments,  methods, processes, formulas, compositions, works,
               concepts and ideas (whether or not patentable or copyrightable or
               constituting trade secrets) conceived,  made, created,  developed
               or reduced to practice by the  Executive  (whether  alone or with
               others,  whether or not during normal business hours or on or off
               Company  premises) during the Executive's  employment that relate
               to the Products of the Company or any of its Subsidiaries.

          c.   "Products"  mean all  products  planned,  researched,  developed,
               tested,   manufactured,   sold,  licensed,  leased  or  otherwise
               distributed  or  put  into  use  by  the  Company  or  any of its
               Subsidiaries,  together  with  all  services  provided  to  third
               parties  or planned  by the  Company or any of its  Subsidiaries,
               during the  Executive's  employment;  as used  herein,  "planned"
               refers to a Product or service  which the  Company has decided to
               introduce  within  six-months from the date as of which such term
               is applied.

          d.   "Employment"  shall  mean  employment  of  the  Executive  as  an
               independent  contractor  prior to July 1, 1997 and as an employee
               commencing July 1, 1997.

<PAGE>- 22 -

          e.   "Termination  of  Employment"  prior to July 1, 1997  shall  mean
               termination   of  the   Executive's   status  as  an  independent
               contractor.

     15.  Withholding  Prior to July 1, 1997. The Company  acknowledges that the
Executive  presently  has a consulting  engagement  and as a result is unable to
become an  employee  prior to July 1, 1997,  although  he will  start  under the
Agreement on the date hereof, at the request of the Company.  Commencing July 1,
1997 the Executive shall be designated  President in addition to being the Chief
Executive Officer and shall be an employee of the Company. Accordingly, prior to
July 1, 1997, the Executive shall be the Chief  Executive  Officer but shall act
as an independent  contractor to the Company as provided above.  For services in
any period in which the Executive is an  independent  contractor,  the Executive
agrees  to pay all FICA  tax due on  payments  to him and all  other  taxes  due
thereon and further agrees to indemnify the Company from and against any and all
withholding  taxes,  and  from  any  interest  and  penalties  arising  from the
Company's  failure to withhold on amounts paid by the Company to the  Executive.
It is  understood,  notwithstanding  any of the  foregoing  provisions  of  this
Agreement,  that the Executive  shall not be entitled to  participate in benefit
and welfare  plans and policies of the Company that are  applicable to employees
while the  Executive  is an  independent  contractor,  and the  Executive  shall
indemnify  the  Company  from  any   liabilities,   penalties  and  interest  or
disqualification  of any  qualified  plans  from the  related  decision  (hereby
consented to by the  Executive)  not to include the  Executive in any such plans
except as a person becoming an employee on July 1, 1997.

     15.1 Withholding After July 1, 1997. The Executive agrees that all payments
made by the Company  under this  Agreement  shall be reduced by any tax or other
amounts required to be withheld by the Company under applicable law.

     16.  Assignment.  Neither  the  Company  nor the  Executive  may  make  any
assignment  of this  Agreement  or any interest  herein,  by operation of law or
otherwise,  without the prior written consent of the other;  provided,  however,
that, in the event that the Company  shall  hereafter  effect a  reorganization,
consolidate   with,  or  merge  into,  any  other  Person  or  transfer  all  or
substantially  all of its properties or assets to any other Person,  the Company
shall require such Person or the resulting  entity to assume expressly and agree
to perform  this  Agreement  in the same  manner and to the same extent that the
Company  would be  required to perform  it.  This  Agreement  shall inure to the
benefit of and be binding upon the Company and the Executive,  their  respective
successors, executors, administrators, heirs and permitted assigns.

<PAGE>- 23 -

     17.  Severability.  If any portion or provision of this Agreement  shall to
any  extent  be  declared  illegal  or  unenforceable  by a court  of  competent
jurisdiction,  then the remainder of this Agreement,  or the application of such
portion  or  provision  in  circumstances  other than those as to which it is so
declared  illegal or  unenforceable,  shall not be  affected  thereby,  and each
portion and provision of this  Agreement  shall be valid and  enforceable to the
fullest extent permitted by law.

     18.  Waiver.  No waiver of any provision  hereof shall be effective  unless
made in writing and signed by the waiving party.  The failure of either party to
require the  performance  of any term or  obligation of this  Agreement,  or the
waiver by either  party of any breach of this  Agreement,  shall not prevent any
subsequent  enforcement  of such term or obligation or be deemed a waiver of any
subsequent breach.

     19.   Notices.   Any  and  all   notices,   requests,   demands  and  other
communications  provided for by this Agreement  shall be in writing and shall be
effective  when  delivered  in person or  deposited  in the United  States mail,
postage prepaid,  registered or certified, and addressed to the Executive at his
last known  address on the books of the Company or, in the case of the  Company,
at its principal place of business,  attention Chief Financial  Officer,  with a
copy to Ropes & Gray, One  International  Place,  Boston,  MA 02110,  Attention:
Howard K. Fuguet,  Esq., or to such other address as either party may specify by
notice to the other.

     20.  Entire  Agreement.  This  Agreement  (and  any  letters,  Exhibits  or
Schedules setting out  Non-Financial  Objectives for various periods referred to
in this  Agreement)  constitutes  the entire  agreement  between the parties and
supersedes all prior communications, representations and understandings, written
or oral, with respect to the terms and conditions of the Executive's employment.

     21. Amendment.  This Agreement may be amended or modified only by a written
instrument signed by the Executive and by a expressly  authorized officer of the
Company.

<PAGE>- 24 -

     22. Governing Law,  Arbitration and Consent to Jurisdiction.  This contract
and shall be construed and enforced under and be governed in all respects by the
laws of the State of New York, without regard to the conflict of laws principles
thereof.  The parties  each agree to  promptly  select a mediator  and  promptly
mediate in good faith any  controversy,  claim or dispute  arising  between  the
parties hereto arising out of or related to this  Agreement,  its performance or
any breach or claimed breach thereof.  In the event that such mediation does not
resolve  any such  matter,  then  such  matter  other  than any  matter in which
injunctive  relief or other  equitable  relief is sought.  shall be definitively
resolved  through  binding  arbitration  conducted in the City of New York, by a
panel of three (3)  arbitrators in accordance  with the then current  Commercial
Arbitration Rules of the American Arbitration  Association,  provided,  however,
that  notwithstanding  anything to the contrary in such  Commercial  Arbitration
Rules, the parties shall be entitled in the course of any arbitration  conducted
pursuant to this  Section to seek and obtain  discovery  from one another to the
same extent and by means of the same  mechanisms  authorized by Rules 27 through
37 of the  Federal  Rules  of Civil  Procedure.  The  power  and  office  of the
arbitrators  shall  arise  wholly and solely  from this  Agreement  and the then
current Commercial  Arbitration Rules of the American  Arbitration  Association.
The  award of the panel or a  majority  of them so  rendered  shall be final and
binding,  and judgment upon the award rendered by the arbitrators may be entered
in any court having jurisdiction thereto.

To the  extent  a  dispute  is not  to be  arbitrated  in  accordance  with  the
foregoing,  each of the Company and the Executive (i) irrevocably submits to the
jurisdiction  of the United States  District Court for the Southern  District of
New York and to the  jurisdiction  of the state  courts of the State of New York
for the  purpose of any suit or other  proceeding  arising  out of or based upon
this Agreement or the subject matter hereof and agrees that any such  proceeding
shall be brought or  maintained  only in such  court,  and (ii)  waives,  to the
extent not  prohibited  by  applicable  law and agrees not to assert in any such
proceedings,  any claim that it is not subject personally to the jurisdiction of
the above-named courts, that he or it is immune from extraterritorial injunctive
relief  or  other  injunctive  relief,  that  any  such  proceeding  brought  or
maintained  in a court  provided  for  above  may  not be  properly  brought  or
maintained in such court, should be transferred to some other court or should be
stayed or dismissed by reason of the pendency of some other  proceeding  in some
other  court,  or that this  Agreement or the subject  matter  hereof may not be
enforced in or by such court.

<PAGE>- 25 -

     IN WITNESS WHEREOF, this Agreement has been executed by the Company, by its
duly  authorized  officer, and by the  Executive,  as of the date  first  above
written.

     THE EXECUTIVE:                               BEN & JERRY'S HOMEMADE, INC.

    /s/Perry Odak                              By:    /s/Frances Rathke
    -------------                                     -----------------
                                              Title:  Chief Financial Officer
    - 26 -

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     See accompanying notes
     $ in thousands, except per share data
</LEGEND>
<MULTIPLIER>                                   1000
<CURRENCY>                                     USD

<S>                             <C>
<PERIOD-TYPE>                   3-mos
<FISCAL-YEAR-END>                              Dec-25-1999
<PERIOD-START>                                 Mar-28-1999
<PERIOD-END>                                   Jun-26-1999
<EXCHANGE-RATE>                                1.000
<CASH>                                         21777
<SECURITIES>                                   0
<RECEIVABLES>                                  27807
<ALLOWANCES>                                   0
<INVENTORY>                                    16735
<CURRENT-ASSETS>                               100820
<PP&E>                                         63909
<DEPRECIATION>                                 0
<TOTAL-ASSETS>                                 170670
<CURRENT-LIABILITIES>                          49302
<BONDS>                                        0
                          0
                                    1
<COMMON>                                       248
<OTHER-SE>                                     0
<TOTAL-LIABILITY-AND-EQUITY>                   170670
<SALES>                                        68172
<TOTAL-REVENUES>                               0
<CGS>                                          40555
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                              (55)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             477
<INCOME-PRETAX>                                4944
<INCOME-TAX>                                   1730
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   3214
<EPS-BASIC>                                  .45
<EPS-DILUTED>                                  .42



</TABLE>


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