RELIV INTERNATIONAL INC
DEF 14A, 1998-04-17
PHARMACEUTICAL PREPARATIONS
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                          SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934





Filed by the Registrant |X|      Filed by a Party other than the Registrant  |_|

Check the appropriate box:

         |_|       Preliminary Proxy Statement
         |_|       Confidential, for Use of the Commission Only (as permitted by
                   Rule 14a-6(e)(2))
         |X|       Definitive Proxy Statement
         |_|       Definitive Additional Materials
         |_|       Soliciting  Material  Pursuant to  Section  240.14a-11(c)  or
                   Section 240.14a-12





                           RELIV' INTERNATIONAL, INC.
                (Name of Registrant as Specified In Its Charter)





Payment of Filing Fee (check the appropriate box):

|X|      No Fee Required


<PAGE>



                           RELIV' INTERNATIONAL, INC.
                      136 Chesterfield Industrial Boulevard
                          Chesterfield, Missouri 63005


                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO
                             BE HELD ON MAY 21, 1998


To:      Shareholders of Reliv' International, Inc.

         The annual meeting of the  shareholders of Reliv'  International,  Inc.
will be held at the Doubletree Hotel and Conference Center, 16625 Swingley Ridge
Road,  Chesterfield,  Missouri 63017, on Thursday,  May 21, 1998, at 10:00 a.m.,
Central Daylight Savings Time, for the following purposes:

         1.       To elect 10 directors to hold office during the year following
                  the annual meeting or until their successors are elected (Item
                  No. 1 on proxy card);

         2.       To ratify the  appointment of Ernst & Young L.L.P. as auditors
                  of the Corporation for 1998 (Item No. 2 on proxy card); and

         3.       To transact such other  business as may  properly come  before
                  the meeting.

         The close of  business  on April 6, 1998,  has been fixed as the record
date for determining the shareholders  entitled to receive notice of and to vote
at the annual meeting.

         BY ORDER OF THE BOARD OF DIRECTORS


April 17, 1998                                    /s/ Stephen M. Merrick
                                              -----------------------------
                                              Stephen M. Merrick, Secretary


                             YOUR VOTE IS IMPORTANT

        It is important that as many shares as possible be represented
        at the annual meeting.  Please date, sign, and promptly return
        the proxy in the enclosed envelope.  Your proxy may be revoked
        by you at any time before it has been voted.



<PAGE>



                           RELIV' INTERNATIONAL, INC.
                      136 Chesterfield Industrial Boulevard
                          Chesterfield, Missouri 63005




                                 PROXY STATEMENT

Information Concerning the Solicitation
- ---------------------------------------

         This  statement is furnished in  connection  with the  solicitation  of
proxies to be used at the Annual Shareholders  Meeting (the "Annual Meeting") of
Reliv' International,  Inc. (the "Company"), an Illinois corporation, to be held
on May 21, 1998. The proxy  materials are being mailed to shareholders of record
at the close of business on April 6, 1998.

         The  solicitation  of proxies in the enclosed form is made on behalf of
the Board of Directors of the Company.

         The cost of preparing, assembling and mailing the proxy material and of
reimbursing brokers, nominees and fiduciaries for the out-of-pocket and clerical
expenses of transmitting  copies of the proxy material to the beneficial  owners
of shares  held of  record by such  persons  will be borne by the  Company.  The
Company does not intend to solicit  proxies  otherwise  than by use of the mail,
but certain officers and regular  employees of the Company or its  subsidiaries,
without additional compensation, may use their personal efforts, by telephone or
otherwise, to obtain proxies.

Quorum and Voting
- -----------------

         Only  shareholders of record at the close of business on April 6, 1998,
are entitled to vote at the Annual  Meeting.  On that day, there were issued and
outstanding  9,652,507 shares of Common Stock. Each share has one vote. A simple
majority  of the  outstanding  shares is  required to be present in person or by
proxy at the meeting for there to be a quorum for  purposes of  proceeding  with
the Annual  Meeting.  A simple  majority  of the shares  present in person or by
proxy at the Annual Meeting,  at which a quorum is present, is required to elect
directors and to ratify the  appointment of auditors.  Abstentions  and withheld
votes have the effect of votes against these matters.  Broker non-votes  (shares
held of record by a broker for which a proxy is not given)  will be counted  for
purposes of determining  shares  outstanding for purposes of a quorum,  but will
not be counted as present  for  purposes of  determining  the vote on any matter
considered at the meeting.

         A  shareholder  signing and  returning a proxy on the enclosed form has
the power to revoke it at any time before the shares  subject to it are voted by
notifying  the Secretary of the Company in writing.  If a shareholder  specifies
how the proxy is to be voted with  respect to any of the  proposals  for which a
choice  is  provided,   the  proxy  will  be  voted  in  accordance   with  such
specifications.  If a  shareholder  fails to so  specify  with  respect  to such
proposals, the proxy will be voted "FOR" the nominees for directors contained in
these proxy materials and "FOR" proposal 2.



                                        1

<PAGE>



Stock Ownership by Management and Others
- ----------------------------------------

         The following  table  provides  information  concerning  the beneficial
ownership  of Common  Stock of the  Company by each  director  and  nominee  for
director,  certain executive officers,  and by all directors and officers of the
Company  as a group  as of  April 6,  1998.  In  addition,  the  table  provides
information  concerning the beneficial  owners known to the Company to hold more
than 5 percent of the  outstanding  Common  Stock of the  Company as of April 6,
1998.


                                                  Amount and 
                                                   Nature of 
                                                  Beneficial        Percent of
  Name of Beneficial Owner                       Ownership(1)       Class(1)(2)
  ------------------------                       ------------       -----------
                                              
Robert L. and Sandra S. Montgomery(3)              2,296,618            23.09%
                                                    
Carl W. Hastings(4)                                  649,914             6.65%

David G. Kreher                                      105,600             1.09%

Stephen M. Merrick                                   528,507             5.45%

Donald L. McCain                                     272,459             2.81%

Marvin W. Solomonson                                 322,425             3.34%  
                                                
Thomas T. Moody                                      100,000             1.03%

Thomas W. Pinnock III                                 60,600               *

John B. Akin                                          20,880               *

Donald E. Gibbons, Jr.                                44,300               *
                                                                            
Frederick S. Cameron                                  11,000               * 

All Directors and Executive Officers as a
Group (12 persons)                                 4,412,303            42.62%

*less than one percent


(1)      In each case the beneficial owner has sole voting and investment power.
         The figures include the following  number of shares of Common Stock for
         which an  individual  has the right to  acquire  beneficial  ownership,
         within  sixty (60) days from April 6, 1998,  through  the  exercise  of
         stock options:  Mr. Montgomery,  294,700,  Dr. Hastings,  127,433,  Mr.
         Kreher,   64,900,  Mr.  Merrick,   53,417,  Mr.  McCain,   36,083,  Mr.
         Solomonson,  10,000, Mr. Moody, 15,500, Mr. Pinnock,  26,500, Mr. Akin,
         20,000, Mr. Gibbons, 41,000, and Mr. Cameron, 11,000.

(2)      The  calculation of percent of class is based upon the number of shares
         of Common Stock outstanding as of April 6, 1998.

                       (Footnotes continued on next page)



                                        2

<PAGE>



(3)      Mr. Robert L.  Montgomery is Chairman of the Board of Directors,  Chief
         Executive  Officer and  President of the Company.  Ms.  Montgomery is a
         director  of the  Company.  The  Montgomerys'  mailing  address  is 136
         Chesterfield Industrial Boulevard, Chesterfield, Missouri 63005.

(4)      Dr. Carl W. Hastings is Executive  Vice President and a Director of the
         Company.  Dr. Hastings' mailing address is 136 Chesterfield  Industrial
         Boulevard, Chesterfield, Missouri 63005.


Proposal One - Election of Directors
               ---------------------

         Ten directors  will be elected at the Annual Meeting to serve for terms
of one year  expiring on the date of the Annual  Meeting in 1999.  Each director
elected will continue in office until a successor has been elected. If a nominee
is unable to serve,  which the Board of Directors  has no reason to expect,  the
persons named in the accompanying  proxy intend to vote for the balance of those
named and, if they deem it advisable, for a substitute nominee.

Information Concerning Nominees
- -------------------------------

         The  following  is  information  concerning  nominees  for  election as
directors  of the  Company.  Each of such persons is presently a director of the
Company.

         ROBERT L.  MONTGOMERY,  age 56, Chairman of the Board,  Chief Executive
Officer,  President and Treasurer of the Company. Mr. Montgomery became Chairman
of the Board of Directors and Chief Executive Officer of the Company on February
15, 1985, and President on July 1, 1985.  Mr.  Montgomery has been a director of
the Company  since 1985.  Mr.  Montgomery  is also the President and director of
Reliv',  Inc. and  President  and a director of Reliv' World  Corporation,  both
wholly-owned subsidiaries of the Company. Mr. Montgomery was, from 1982 to July,
1985,   President  of  Spectrum  Foods,  Inc.,  a  corporation  engaged  in  the
development,  manufacture and sale of specialized food products utilizing soy as
a base. Mr. Montgomery,  together with Carl W. Hastings,  founded Spectrum Foods
in 1981.  From 1970 to 1980, Mr.  Montgomery was the Executive Vice President of
Modern Income Life Insurance Company and from 1965 to 1979 was an agent, manager
and vice president of Modern  American Life Insurance  Company.  Mr.  Montgomery
received a B.A.  Degree in Economics  from the  University of Missouri in Kansas
City, Missouri in 1965.

         DR. CARL W.  HASTINGS,  age 56,  Executive  Vice  President,  Assistant
Secretary and a Director of the Company.  Dr.  Hastings has been employed by the
Company since February, 1991, and became Executive Vice President of the Company
on July 1, 1992. He has been a director of the Company since February, 1990. Dr.
Hastings is also a director of Reliv',  Inc. and Reliv' World  Corporation.  Dr.
Hastings holds B.S. and M.S. Degrees and a Ph.D. Degree in Food Science from the
University of Illinois.  For more than the past 20 years,  Dr. Hastings has been
engaged  in a  variety  of  employment  and  consulting  capacities  as  a  food
scientist.  From May,  1988 to  December,  1990,  Dr.  Hastings  was employed as
President of Grove Country Foods, Inc. which was a principal supplier to Reliv',
Inc.





                                        3

<PAGE>



         DAVID G.  KREHER,  age 45, is Senior Vice  President,  Chief  Operating
Officer and Assistant  Secretary of the Company.  He is also the Chief Operating
Officer,  Secretary and a director of Reliv', Inc. and Reliv' World Corporation.
Mr. Kreher was employed by the Company in August,  1991,  and became Senior Vice
President  and Chief  Operating  Officer on July 1,  1992.  From 1988 to August,
1991,  Mr. Kreher was owner and  president of Creative  Options  Corporation  in
Washington,  D.C., a firm that provided specialized  advertising services.  From
1981 to 1988, Mr. Kreher was Chief  Operating  Officer of Sandven  Advertising &
Marketing in Kansas City, Missouri. Mr. Kreher holds a B.S. Degree in Accounting
from Southwest Missouri State University.  Mr. Kreher has been a director of the
Company since June 1, 1994. Mr. Kreher is the brother of Sandra S. Montgomery.

         STEPHEN M.  MERRICK,  age 56,  principal of Fishman,  Merrick,  Miller,
Genelly,  Springer, Klimek & Anderson, P.C., a Chicago,  Illinois, law firm. Mr.
Merrick has been a principal of the firm since  November,  1977,  and has been a
practicing  attorney 29 years.  Fishman,  Merrick,  Miller,  Genelly,  Springer,
Klimek & Anderson,  P.C. has represented the Company and its subsidiaries  since
the founding of the Company.  Mr.  Merrick  received a Juris Doctor  Degree from
Northwestern  University  School of Law in 1966. Mr. Merrick has been a director
of the Company  since July 20,  1989,  and is also  Secretary of the Company and
Secretary  and a director of Reliv',  Inc.  and Reliv'  World  Corporation.  Mr.
Merrick  is also  Chief  Executive  Officer  and a  director  of CTI  Industries
Corporation (NASDAQ-CTIB).

         THOMAS W. PINNOCK III, age 47, independent distributor for Reliv', Inc.
Mr. Pinnock has been an independent  distributor for Reliv',  Inc. since January
15, 1990.  He has been a director of the Company since April 29, 1992. On May 1,
1992,  Mr.  Pinnock was  employed by the Company and held the position of Senior
Vice  President - U.S.  Sales until June 30, 1994, at which time he, and several
other  former  distributors  in  management,  resumed  duties  as  a  full  time
distributor  as part of a  corporate  restructuring  designed  to promote  sales
growth.  Mr.  Pinnock  was  commissioned  as a U.S.  Army  Officer  in 1978  and
commanded an armor  company in the 1st Infantry  Division.  For a period of more
than five years prior to the time be became a Reliv'  distributor,  Mr.  Pinnock
was a reporter for the Orlando  Sentinal.  Mr. Pinnock holds a B.A.  Degree from
Valencia College,  Orlando,  Florida and studied journalism at the University of
Florida and the Defense Department School of Journalism.

         THOMAS T. MOODY, age 39, independent  distributor for Reliv',  Inc. Mr.
Moody has been an independent  distributor  for Reliv',  Inc. since July,  1989.
Prior to that time,  since July,  1985, he had been employed by the Company in a
variety of capacities.  Mr. Moody received a B.A. Degree from St. Mary's College
in Winona,  Minnesota  in 1981.  He has been a  director  of the  Company  since
October 20, 1989.

         DONALD L.  McCAIN,  age 54, is the  Chairman  and co-owner of Robertson
International  Incorporated,  a remanufacturer  and worldwide supplier of mining
equipment  and  supplies.   Mr.  McCain   acquired  his  interest  in  Robertson
International  Incorporated in September,  1995, and as part of the transaction,
Coal Age  Incorporated,  a mining equipment  company he acquired in September of
1994,  was  merged  into  Robertson  International   Incorporated.   Mr.  McCain
co-founded G&T Resources,  Inc., an owner and operator of nursing homes, in 1980
and was engaged in the  management of that company until he sold his interest in
September, 1994. Prior to that time, Mr. McCain was employed with Archer Daniels
Midland in the Food  Processing  Management  Department for fifteen  years.  Mr.
McCain has been a director of the  Company  since July 20,  1989,  and is also a
director of Reliv', Inc. and Reliv' World Corporation.

                                                     

                                        4

<PAGE>




         JOHN B. AKIN, age 69, retired as Vice  President,  A.G.  Edwards & Sons
and Resident  Manager of the Decatur,  Illinois  branch office in 1995. Mr. Akin
had been  associated  with A.G.  Edwards & Sons as a stock  broker,  manager and
officer since April,  1973. Mr. Akin holds a B.A.  Degree from the University of
Northern  Iowa,  Cedar Falls,  Iowa. Mr. Akin has been a director of the Company
since June, 1986.

         SANDRA S. MONTGOMERY,  age 52, has been a director of the Company since
April 29,  1992.  For more than the past five years,  Mrs.  Montgomery  has been
engaged  actively in the  business of the  Company.  Mrs.  Montgomery  is also a
director of Reliv',  Inc.  Sandra S.  Montgomery  and Robert L.  Montgomery  are
husband and wife.

         MARVIN W.  SOLOMONSON,  age 45, is the founder and owner of  Solomonson
Investment  Services and has been engaged in the  marketing of  investments  and
insurance  products through financial planning to clients since 1983. He is also
a registered principal of Aragon Financial.  Since 1993, Mr. Solomonson has also
served as President and Chief Executive Officer for the following  corporations:
Superior Family Foods, Inc. and Service Contracts, Inc. dba Dealership Services.
Mr. Solomonson has been a director of the Company since June 1, 1994.


Executive Officers Other Than Nominees
- --------------------------------------

         DONALD E. GIBBONS,  JR., age 42, is Vice President of U.S. Sales of the
Company.  Mr. Gibbons was employed by the Company in June, 1991, and became Vice
President of Finance. He became Vice President of Distributor Relations in 1992,
and  accepted  the position of Vice  President  of U.S.  Sales in June,  1994, a
position he still  holds.  Mr.  Gibbons was an Executive  Correspondent  for the
Governor of Illinois 1974-1976.  From 1978 to 1990, Mr. Gibbons was a Journeyman
Electrician  with  I.B.E.W.  Local  193.  In 1981,  Mr.  Gibbons,  with his wife
Elizabeth,  became an independent distributor in a network marketing company and
operated that home business for 5 years.  Mr. Gibbons  received a B.A. Degree in
Accountancy  from the  University  of  Illinois,  Springfield,  graduating  with
highest honors.

         FREDERICK S. CAMERON,  age 56, is Vice  President of Asia Pacific Sales
for Reliv'  World,  a market  that the  Company is  investigating.  He was first
employed by the Company in April,  1991, as the sales and  marketing  manager of
the Company's  subsidiary,  Reliv'  Australia,  Pty. Ltd. and Reliv' New Zealand
Ltd. in May, 1992. In January,  1995, he was appointed  Director - International
Marketing  which position he held until January,  1998, when he was appointed to
his current  position.  Prior to his joining the Company,  he was an independent
distributor  with  another  network  marketing  company and an  executive in the
Australian broadcast media industry.


Committees of the Board of Directors
- ------------------------------------

         The Company's Board of Directors has standing Management, Compensation,
Option and Audit Committees. The Company has no standing nominating committee.

         The Management  Committee is composed of Mr. Montgomery,  Dr. Hastings,
Mr. Kreher, Mr. McCain and Mr. Merrick.  The Management Committee has all of the
authority of the Board of Directors  during the interim  periods  between  Board
meetings,  except for  certain  specified  powers that are stated in the Company
by-laws. The Management Committee met nine times during 1997.

         The Compensation  Committee is composed of Mr. McCain,  Mr. Merrick and
Mr. Akin. The Compensation  Committee reviews and makes  recommendations  to the
Board of Directors




                                        5

<PAGE>



concerning the  compensation  of officers and key employees of the Company.  The
Compensation Committee met one time during 1997.

         The Option Committee is composed of Mr. Akin and Mrs.  Montgomery.  The
Option  Committee  administers  the  Company's  Stock  Option  Plan.  The Option
Committee met one time during 1997.

         The Audit  Committee  is composed of Mr.  McCain,  Mr.  Merrick and Mr.
Solomonson. The Audit Committee reviews and makes recommendations to the Company
about its financial  reporting  requirements.  The Audit  Committee met one time
during 1997.

         The Board of  Directors  met seven times  during  1997.  Each  director
attended all meetings of the Board of Directors and each committee of which such
director was a member  except that Mr. Moody  attended only 2 Board of Directors
meetings.


Executive Compensation
- ----------------------

         The  following  table  sets forth a summary  of the  compensation  paid
during the last three fiscal years to the Chief Executive Officer of the Company
and to each of the four most highly compensated officers of the Company who were
officers of the Company as at December 31, 1997,  and any executive  officer who
left during the last fiscal year who would have been included in this group (the
"Named Executives").

 
                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                   Long-Term Compensation
                                                                           ---------------------------------------
                                        Annual Compensation                         Awards              Payouts
                            ---------------------------------------------  ------------------------   ------------
                                                                 Other     Restricted                                 All Other
                                                                 Annual       Stock                      LTIP           Compen-
Name and Principal                  Salary          Bonus        Compen-     Award(s)   Options/        Payouts         sation
  Position                  Year     ($)             ($)        sation($)      ($)       SARs(#)          ($)             ($)
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                         <C>    <C>           <C>            <C>        <C>         <C>            <C>            <C>

Robert L. Montgomery        1997   $485,000      $121,250 (1)       --          --       --              --          $12,916 (4)
Chief Executive Officer     1996   $485,000      $266,125 (1)       --          --       --              --          $ 1,303 (5)
and President               1995   $393,750         --              --          --     220,000 (2)       --          $ 5,377 (5)

Carl W. Hastings            1997   $275,000      $ 68,750 (1)       --          --       --              --          $10,060 (4)
Executive Vice President    1996   $275,000      $150,100 (1)       --          --       --              --          $ 4,662 (5)
                            1995   $210,000         --              --          --      92,400 (2)       --          $ 5,377 (5)
                            
David G. Kreher             1997   $200,000      $ 50,000 (1)       --          --       --              --          $ 8,298 (4)
Senior Vice President       1996   $200,000      $109,900 (1)       --          --       --              --          $ 1,288 (5)
Chief Operating Officer     1995   $165,000         --              --          --      70,400 (2)       --          $ 5,377 (5)
                            
Donald E. Gibbons, Jr.      1997   $145,000      $ 79,750           --          --      50,000 (3)       --          $ 6,876 (4)
Vice President of U.S.      1996   $125,000      $ 31,250           --          --       --              --          $ 2,600 (5)
Sales                       1995   $ 90,000      $ 13,500           --          --      11,000 (2)       --          $ 3,178 (5)

Frederick S. Cameron        1997   $100,000      $ 40,000           --          --       --              --          $ 4,000 (5)
Vice President of           1996   $ 75,000      $ 75,000           --          --       --              --          $ 2,011 (5)
Reliv' World                1995   $ 75,000      $ 40,000           --          --       5,500 (2)       --          $ 9,655 (6)
                            
</TABLE>
- ---------------------------------------------

(1)             Reflects payments under the Company's Annual Executive Incentive
                Compensation  Plan  (See   "Compensation   Committee  Report  on
                Executive Compensation - Annual Executive Incentive Plan").


                       (Footnotes continued on next page)

                                        6

<PAGE>



(2)             Incentive Stock Options issued on December 4, 1995,  pursuant to
                the  Company's   1995  Stock  Option  Plan  (See   "Compensation
                Committee  Report  on  Executive   Compensation-Incentive  Stock
                Options").  Under  these  options  recipients  are  entitled  to
                purchase  Common  Stock of the Company at the price of $1.25 per
                share  ($1.375 for  Montgomery).  The options  issued to Messrs.
                Montgomery,  Hastings and Kreher were  exercisable for one-sixth
                of the shares upon issuance and an additional  one-sixth on each
                anniversary  date.  The  options  issued to Messrs.  Gibbons and
                Cameron were exercisable upon issuance.  The options expire five
                years from the date of grant. Due to limitations on the grant of
                incentive  stock options a portion of Mr.  Montgomery's  options
                are  non-qualified  options.  The shares subject to exercise and
                the  exercise  price of the  options  reflect  an  anti-dilution
                adjustment  made as a result of the 10% stock dividend issued on
                February 28, 1997.

(3)             Incentive Stock Options issued on December 18, 1997, pursuant to
                the Company's Stock Option Plan. Under these options Mr. Gibbons
                is entitled to purchase Common Stock of the Company at the price
                of $3.125 per share.  The  options  are  exercisable  for 30,000
                shares upon issuance and 20,000 shares on December 18, 1998. The
                options expire five years from the date of grant.

(4)             Includes the value of cash  contributions  by the Company to the
                Reliv'  International,  Inc. 401(K) Plan, a defined contribution
                plan of $9,500  for Mr.  Montgomery,  $8,125  for Dr.  Hastings,
                $7,938 for Mr. Kreher and $6,616 for Mr. Gibbons.  Also includes
                portion  of  premiums  paid by the  Company  on  life  insurance
                policies  on each  executive's  life  attributable  to the death
                benefit which each  executive's  estate is entitled to. Pursuant
                to agreements with each executive,  approximately  two-thirds of
                the  death  benefit  under a policy  is paid to the  executive's
                beneficiaries.  The allocated portion of premium paid was $3,416
                for Mr. Montgomery, $1,935 for Dr. Hastings, $360 for Mr. Kreher
                and $260 for Mr. Gibbons. (See "Employment Agreements.")

(5)             Reflects the cash value of  contributions  by the Company to the
                Reliv'  International,  Inc. 401(K) Plan, a defined contribution
                plan.

(6)             Reflects the cash value of  contributions  by the Company to the
                individual's  superannuation  fund,  a form of  retirement  fund
                available in Australia. Figure represents U.S. dollar equivalent
                based on then current exchange rate.

                The Company has never  granted  any stock  appreciation  rights.
During the period from January 1, 1995 to December 31, 1997,  there have been no
awards or payments made for long term incentive compensation and there have been
no restricted stock awards to any of the Named Executives.



                                        7

<PAGE>



                The following  table sets forth the options granted to the Named
Executives during the fiscal year ended December 31, 1997.

<TABLE>
<CAPTION>
                      
                                   Option/SAR Grants in Last Fiscal Year                                                
                                                                                              Potential Realizable     
                                                                                                Value at Assumed       
                                                                                                  Annual Rates of      
                                                                                                      Stock Price      
                                                                                                  Appreciation for     
                                                     Individual Grants                             Option Term         
                                   -----------------------------------------------------       ---------------------   
                                      Number                                                                           
                                       of         % of Total                                                           
                                   Securities      Options/                                                            
                                   Underlying        SARs                                                               
                                    Options/      Granted to     Exercise                                               
                                      SARs        Employees      or Base                                                
                                     Granted       in Fiscal       Price      Expiration
Name                                   (#)            Year         ($/Sh)        Date              5% ($)      10% ($)
- ----                               --------       --------      --------     --------          ----------   ----------

<S>                                <C>               <C>          <C>         <C>               <C>          <C>                   
Robert L. Montgomery                      0           0                0         --                --           --             
                                                                                                                       
Carl W. Hastings                          0           0                0         --                --           --     
                                                                                                                       
David G. Kreher                           0           0                0         --                --           --     
                                                                                                                       
Donald E. Gibbons, Jr.             50,000(1)         50%          $3.125      12/18/02          43,150(2)    95,400(2) 
                                                                                                                       
Frederick S. Cameron                      0           0                0         --                --           --     
                                                     
- ------------------
<FN>

(1)      Exercisable  for 30,000 shares of Common Stock on December 18, 1997 and
         20,000 shares of Common Stock on December 18, 1998.

(2)      Value assumes price of Company's Common Stock increases each year by 5%
         and 10%, respectively.
</FN>
</TABLE>

         The following table provides information related to options to purchase
the Company's Common Stock exercised by the named executive  officers during the
fiscal year ended  December 31,  1997,  and the number and value of such options
held as of the end of such fiscal year:


Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option/SAR Values

<TABLE>
<CAPTION>
                                                                Number of Securities Underlying    Value of Unexercised In-
                                                   Value          Unexercised Options/SARs at      the-Money Options/SARs at
                          Shares Acquired on      Realized              Year End (#)                  Fiscal Year End ($)
Name                         Exercise (#)            ($)           Exercisable/Unexercisable       Exercisable/Unexercisable
- - ----                      --------------       ---------     -------------------------------   --------------------------- 
<S>                               <C>               <C>              <C>                           <C>
Robert L. Montgomery              0                 0                 277,200/193,600               $316,278/$249,535(1)

Carl W. Hastings                  0                 0                 116,600/81,400                $148,050/$114,450(1)

David G. Kreher                   0                 0                  90,933/63,067                $114,800/$88,200(1)

Donald E. Gibbons, Jr.            0                 0                  41,000/20,000                   $19,250/$0(1)

Frederick S. Cameron              0                 0                   5,500/0                        $9,625/$0(1)
- -----------------



                       (footnote continued on next page)

                                        8

<PAGE>

<FN>

(1)      The  value  of  unexercised   in-the-money  options  is  based  on  the
         difference  between the exercise price and the fair market value of the
         Company's Common Stock on December 31, 1997.
</FN>
</TABLE>


Compensation Committee Report on Executive Compensation
- -------------------------------------------------------

         The  Compensation  Committee  has  provided  the  following  report  on
compensation of executives of the Company:

         During 1993, the Compensation Committee undertook an in-depth review of
the  executive   compensation   policies  and  practices  of  the  Company.  The
Compensation  Committee  retained  Ernst & Young  L.L.P.  to provide  consulting
services  in  the  effort  including  (i)  obtaining  and  reviewing   executive
compensation policies and levels in companies similar to the Company in terms of
product line,  direct  marketing  sales  methods,  sales and sales growth,  (ii)
consultation  with the  Compensation  Committee  members and the Company's Chief
Executive  Officer  concerning  the Company's  existing  executive  compensation
system and competitive  compensation  practices and (iii)  participation  in the
evaluation of, and recommendation  for, base, annual and long-term  compensation
and incentives.

         Based upon this review and study, and the report and  recommendation of
Ernst & Young L.L.P., the Compensation Committee  recommended,  and the Board of
Directors of the Company adopted for 1994 and subsequent  years, a substantially
revised  compensation  structure  and program for the senior  executives  of the
Company.

         The philosophy of the Compensation Committee and the Board of Directors
of the Company regarding executive  compensation remains  substantially the same
as in prior years:

         o        To  attract  and retain  quality  executive  talent,  which is
                  regarded as critical to the short and long term success of the
                  Company, in substantial part by offering compensation programs
                  which provide attractive rewards for successful effort.

         o        To make a substantial  portion of the  compensation  of senior
                  executives  of the  Company  dependent  upon the  success  and
                  profitability of the Company.

The philosophy of the Compensation  Committee,  as reflected in the compensation
program, also, is:

         o        To create a mutuality of interest between  executive  officers
                  of  the  Company   and   shareholders   through   compensation
                  structures  that  share the  rewards  and  risks of  strategic
                  decision-making   and  that  provide  for   additional   stock
                  ownership by executives.

         o        To assure  that compensation  will  continue to  be fully  tax
                  deductible.

         Prior  to  1994,   compensation   to  executives  of  the  Company  was
characterized  by  (i)  low  base  compensation,  generally  considerably  below
competitive  rates of base  compensation  and (ii)  relatively  high  levels  of
compensation  measured as a percent of the profits of the  Company.  In



                                        9

<PAGE>


general, the recommendation of the Compensation Committee in 1994, as adopted by
the Board of Directors, was to change the compensation structure (i) to increase
base compensation  levels to reasonably  competitive  levels in the industry and
(ii) to provide for annual and  long-term  incentives,  measured as a percent of
base compensation,  based upon performance  measures which reflect the Company's
business  objectives and which the individual  participant can directly  affect.
The plan also  includes  intended  awards of stock  options to  executives.  The
emphasis on performance,  success of the Company and  profitability  remains but
limits are provided on (i) the amount of incentive compensation  consistent with
competitive methods and rates of compensation and (ii) the amount of fluctuation
in total  compensation.  The  Compensation  Committee has  recommended,  and the
Company has determined, to take appropriate action to comply with the provisions
of Section 162(m) of the Internal  Revenue Code so that  executive  compensation
will continue to be deductible as an expense to the fullest extent allowable.

         Base  Compensation.  Prior to 1994,  the  Committee's  approach to base
compensation  had been to offer base  salaries  to senior  executives  which had
been, generally, lower than competitive rates coupled with significant incentive
compensation  based  upon  the  profitability  of the  Company.  Rates  of  base
compensation of executives of the Company had, in general,  been consistent with
that policy through 1993.

         The annual base compensation of the three senior executive  officers of
the Company was determined to be well under  competitive  rates.  The Committee,
with the aid of Ernst & Young,  compared  compensation  levels  with  executives
employed by similar  companies.  The base  compensation  of the Chief  Executive
Officer  was  determined  to be 61 percent  below the  median  for such  similar
companies and the base  compensation  for the Executive Vice President and Chief
Operating  Officer  were found to be 33 percent  and 35  percent,  respectively,
below the median competitive rates.

         The Committee  recommended that base  compensation  rates of the senior
executives be raised to competitive  levels (in conjunction  with elimination of
the previous profit-based incentive program). Base salaries recommended for 1994
and approved by the Board of  Directors of the Company were (i) Chief  Executive
Officer - $375,000,  (ii) Executive Vice President - $200,000,  and (iii) Senior
Vice  President  and  Chief  Operating   Officer  -  $125,000.   For  1995,  the
Compensation  Committee  reviewed Mr.  Kreher's  compensation  and, based on its
analysis of the marketplace and Mr. Kreher's responsibilities and performance as
Chief Operating  Officer,  increased Mr.  Kreher's base salary to $165,000.  The
Committee also  considered and approved a 5% cost of living increase to the base
salaries  of Messrs.  Montgomery  and  Hastings  for 1995.  Over the period 1995
through 1997, the Company experienced  significant  increases in sales,  profits
and  shareholder  value.  In light  of these  results  and in  consideration  of
industry  standards,  the  Compensation  Committee  recommended and the Board of
Directors approved annual base compensation for Mr. Montgomery of $485,000,  for
Dr. Hastings of $275,000 and for Mr. Kreher of $200,000. The annual compensation
of Donald E.  Gibbons,  Jr.,  Vice  President  of U.S.  Sales was  increased  to
$125,000. The growth in revenues of the Company during this period was primarily
attributable to increases in U.S. sales.

         The Committee  has examined  market  compensation  levels and trends in
recommending   the  base  salaries  and  has  considered  that   information  in
recommending  base salary levels.  The 

                                                  

                                       10

<PAGE>



Committee has also considered additional factors including results of operations
of the Company,  shareholder  returns,  the decision-making  responsibilities of
each of the  positions and the  experience,work  performance  and  team-building
skills of each of the individual  executives and has received  information  from
the Chief Executive Officer in regard to these matters. The Committee intends to
conduct a structured  annual review of base  compensation  levels of each of the
senior  executives of the Company with input from the Chief  Executive  Officer.
Each of the foregoing factors will be considered in relatively equal weight.

         Annual  Executive  Incentive  Plan.  In March  1994,  the  Compensation
Committee recommended the adoption of a 1994 Annual Incentive  Compensation Plan
which  covered the three senior  executives  of the  Company.  The 1994 Plan was
adopted by the Board of Directors on April 13,  1994,  to be effective  for 1994
and subsequent years, and supersedes all prior incentive compensation plans. The
purpose  of  the  1994  Plan  is  to  provide  competitive  rates  of  incentive
compensation  to executive  officers of the Company for  accomplishing  periodic
financial  objectives.  Under the Plan,  incentive  compensation  measured  as a
percentage  of  base  compensation  will  be paid  to  participants  based  upon
achieving specific objectives. The performance criterion for each executive will
vary and include both  corporate  and  individual  results.  The  criterion  may
include  profits,  return on average  equity,  sales and expense control and may
include other  measures.  The measures  selected for each executive will reflect
the Company's business objectives which the individual can directly affect.

         Target   performance   levels  for  each  measure  of  performance  are
recommended  by  the  Compensation  Committee  and  approved  by  the  Board  of
Directors. The target performance levels will be based upon historic patterns of
Company  performance and strategic  objectives.  Under the 1994 Plan,  incentive
compensation is limited to a percentage of each executive's base salary.

         For  1997,  the  target   performance   levels  for  annual   incentive
compensation  under the Plan were  determined  for each of the three  executives
covered by the Plan on the basis of Company  net income  before  income  tax. In
each case,  the target  levels  were  established  in a range of four levels for
income before taxes at $2,800,000,  $3,600,000,  $4,500,000 and  $5,750,000.  At
each profit  level,  incentive  compensation  was payable as a percentage of the
base salary of each of the  executives  at the rate of 25%, 50%, 75% and 100% of
annual base compensation, respectively.

         Incentive  payments for Mr.  Gibbons and Mr. Cameron in 1997 were based
on performance  levels established for these individuals at the beginning of the
year. Mr. Gibbon's  payments are based on U.S. sales levels and Mr. Cameron's on
worldwide sales levels.

         Incentive Stock Options. As part of the executive  compensation program
it presented in April,  1994,  the  Compensation  Committee  recommended  that a
significant  portion of the total  compensation  to executives be in the form of
incentive  stock  options  and that  incentive  stock  options  consistent  with
observed market  practices be issued to senior  executives of the Company during
1994. On December 4, 1995, options to purchase 220,000,  92,400,  70,400, 11,000
and  11,000  shares of the  Company's  Common  Stock  were  granted  to  Messrs.
Montgomery,  Hastings, Kreher, Gibbons and Cameron, respectively, under the 1995
Stock Option Plan (the "1995 Plan").  On December 18, 1997,  options to purchase
50,000  shares of the  Company's  Common Stock were granted to Mr.  Gibbons.  On
January 9, 1998,  options to purchase  75,000,  65,000 and 55,000  shares of the



                                       11

<PAGE>

Company's Common Stock were issued to Messrs.  Montgomery,  Hastings and Kreher,
respectively. These options were issued as part of the overall compensation plan
for these  executives and are consistent  with Ernst & Young L.L.P.'s report and
recommendations.

         CEO  Compensation.   The  base  compensation  of  the  Company's  Chief
Executive Officer, Robert L. Montgomery,  during 1993 was $120,000. In the study
of comparative  compensation  performed for the Compensation  Committee,  it was
determined that this base rate of  compensation  was 61 percent below the median
for  similar  companies  in  the  comparison.   Consistent  with  the  executive
compensation  recommendation of the Compensation  Committee in April,  1994, the
base annual rate of Mr. Montgomery's  compensation was increased to $375,000 for
1994,  a rate  consistent  with the median  levels in the study  conducted.  Mr.
Montgomery's  base rate was adjusted by a 5% cost of living  increase in 1995 to
$393,750.  Based upon the  Committee's  review and  evaluation  of  performance,
results of operation and industry  compensation  levels, Mr. Montgomery's annual
base compensation was increased to $485,000 for 1996 and 1997.

         As  discussed  above,  Mr.  Montgomery,  along  with two other  covered
executive officers, were eligible to receive awards in 1997, under the Company's
Annual Executive Incentive Plan (See "Annual Executive Incentive Plan" above).

         The Compensation Committee has also recommended that Mr. Montgomery and
other  senior  executives  of  the  Company  receive  incentive  stock  options,
consistent  with  observed  market  practices  of similar  companies,  so that a
significant portion of his total compensation will be based upon, and consistent
with,  returns to shareholders.  As discussed above, Mr.  Montgomery was granted
incentive options to purchase up to 220,000 shares of the Company's Common Stock
in late 1995 and 75,000 shares of the Company's Common Stock in early 1998. (See
"Incentive Stock Options" above).



                                            Compensation Committee:
                                            Donald L. McCain, John B. Akin and
                                            Stephen M. Merrick


Compensation Committee Interlocks and Insider Participation
- -----------------------------------------------------------

         Stephen M.  Merrick,  a member of the  Compensation  Committee,  is the
Secretary of the Company. Mr. Merrick is a principal of the law firm of Fishman,
Merrick,  Miller,  Genelly,  Springer,  Klimek & Anderson,  P.C. which serves as
general  counsel  to the  Company  and its  subsidiaries.  During the year ended
December 31, 1997, the aggregate  amount paid or incurred by the Company to this
firm for services to the Company and its subsidiaries was $332,000.

Comparative Stock Price Performance Graph
- -----------------------------------------

         The  following  graph  compares,  for the  period  January  1,  1993 to
December  31,  1997,  the  cumulative  total return  (assuming  reinvestment  of
dividends)  on the  Company's  Common  Stock with (i) the  Standard & Poor's 500
Stock Index and (ii) the  Standard & Poor's Foods  Index.  The graph  





                                       12

<PAGE>


assumes an  investment  of $100 on January  1,  1993,  in each of the  Company's
Common Stock,  the stock  comprising the Standard & Poor's 500 Stock Index,  and
the Standard & Poor's Foods Index.


                 Comparison of Five Year Cumulative Return Among
          Reliv' International, Inc., S&P 500 Index and S&P Food Index


    Measurement Period                   Reliv'       S&P 500     S&P Food Index
    ------------------                   ------       -------     --------------
                                                
(Fiscal Year Covered)

Measurement Pt-December 31, 1992          100          100             100 
                                                      
FYE 12/31/93                              241.34       110.08           91.77

FYE 12/31/94                              130.45       111.53          102.58

FYE 12/31/95                              106.02       153.45          130.85

FYE 12/31/96                              313.04       188.68          155.03
                                                      
FYE 12/31/97                              166.07       251.63          222.19
                                              
                                                      
                                                  
         The historical  stock prices of the Company's Common Stock shown on the
above graph is not necessarily  indicative of future price performance.  Persons
evaluating  the  foregoing  graph should  consider  that prior to March 8, 1993,
there was no formal market for shares of the Company's Common Stock and that the
values  reflected on the graph for the stock prior to that date are based upon a
limited number of repurchases by the Company of its shares and voluntary reports
by shareholders to the Company of a very limited number of transactions.

         Prior to March 8, 1993,  there existed no public trading market for the
Company's  Common Stock,  and the stock values used to calculate total return on
the Company's  Common Stock were based on prices paid by the Company  during the
period for repurchases of its shares as well as stock price information obtained
by polling  shareholders who purchased or sold shares of Common Stock during the
period. As the provision of this information by shareholders was voluntary,  the
Company cannot assure the  completeness or accuracy of the information  provided
on the graph below for that period  with  respect to total  return on its Common
Stock.  Shares of Common Stock purchased by the Company under certain agreements
whereby the Company is  obligated  to redeem  shares over a period of years were
treated,  for  purpose of  calculating  total  return  during  this  period,  as
purchased on the date each installment payment was made.

         On March 8, 1993, the Company's common stock was listed on The Emerging
Company  Marketplace of the American  Stock  Exchange  (AMEX) and, in July 1993,
graduated to the main board of the AMEX. On September 6, 1996, the Company moved
the listing of its common stock 




                                       13

<PAGE>


to the NASDAQ National  Market Tier of the NASDAQ Stock Market.  Per share value
as of  December  31,  1993,  1994,  1995,  1996 and 1997 is based on the  Common
Stock's closing price as of such date.

         The information under this heading and under the heading  "Compensation
Committee Report on Executive  Compensation" shall not be deemed incorporated by
reference  by any  general  statement  incorporating  by  reference  this  Proxy
Statement  into  any  filing  under  the  Securities  Act of 1933 or  under  the
Securities  Exchange  Act of 1934 and shall not  otherwise be deemed filed under
such Acts.


Employment Agreements
- ---------------------

         In June,  1997, the Company  entered into an Employment  Agreement with
Robert L. Montgomery replacing a prior agreement. The Agreement is for a term of
six years  commencing  on January 1, 1997,  and provides for Mr.  Montgomery  to
receive base annual compensation during the term of not less than $485,000.  Mr.
Montgomery is also to participate in the Annual  Incentive  Compensation and the
Long-Term  Incentive  Compensation  Plans of the Company adopted in April, 1994,
the Company's Stock Option Plan and such other compensation plans as the Company
may from time to time have for  executives  of the Company.  In the event of Mr.
Montgomery's death during the term of the Agreement, payments equal to his total
compensation  under the Agreement  will be made to his heirs for a period of six
months.  The Agreement also allows Mr. Montgomery the option,  upon reaching age
60, to reduce his level of service to the Company by approximately one-half with
a corresponding  decrease in position and compensation.  Mr. Montgomery also has
the option upon reaching age 60 to terminate his active service, and continue in
a consulting  capacity.  The term of the consulting period shall be 10 years and
Mr. Montgomery will receive  approximately 20% of his prior annual  compensation
as a consulting fee. The Agreement  includes the obligation of Mr. Montgomery to
maintain the  confidentiality  of  confidential  information  of the Company and
contains a covenant of Mr. Montgomery not to compete with the Company.

         In June,  1997, the Company  entered into an Employment  Agreement with
Dr. Hastings  replacing a prior agreement.  The Agreement is for a period of six
years  commencing on January 1, 1997,  and provides for Dr.  Hastings to receive
base annual compensation during the term of not less than $275,000. Dr. Hastings
is also to  participate  in the  Annual  Incentive  Compensation  and Long- Term
Incentive  Compensation  Plans  of the  Company  adopted  in  April,  1994,  the
Company's Stock Option Plan and such other compensation plans as the Company may
from  time to time  have for  executives  of the  Company.  In the  event of Dr.
Hastings'  death during the term of the  Agreement,  payments equal to his total
compensation  under the Agreement  will be made to his heirs for a period of six
months. The Agreement also allows Dr. Hastings the option, upon reaching age 60,
to reduce his level of service to the Company by  approximately  one-half with a
corresponding  decrease in position and compensation.  Dr. Hastings also has the
option upon reaching age 60 to terminate his active  service,  and continue in a
consulting capacity. The term of the consulting period shall be 10 years and Dr.
Hastings will receive  approximately  20% of his prior annual  compensation as a
consulting  fee.  The  Agreement  includes  the  obligation  of Dr.  Hastings to
maintain the  confidentiality of confidential  information of the Company and to
assign to the Company any and all inventions made or conceived by him during the
term of the  Agreement  and a covenant of Dr.  Hastings  not to compete with the
Company.





                                       14

<PAGE>


         In April,  1994, the Company entered into an Employment  Agreement with
David G. Kreher,  Senior Vice President and Chief Operating  Officer,  effective
from January 1, 1994. The Agreement has been extended through December 31, 1998.
The Agreement provides for Mr. Kreher to receive base annual compensation of not
less than $125,000.  Mr. Kreher is also to  participate in the Annual  Incentive
Compensation and Long-Term  Incentive  Compensation Plans of the Company adopted
in April,  1994,  the  Company's  Stock Option Plan and such other  compensation
plans as the Company may from time to time have for  executives  of the Company.
In the event of Mr.  Kreher's death during the term of the  Agreement,  payments
equal to his total  compensation  under the Agreement  will be made to his heirs
for a period of six months.  The Agreement includes the obligation of Mr. Kreher
to maintain the confidentiality of confidential information of the Company.

         In March,  1997, the Company entered into Split Dollar  Agreements with
Robert L. Montgomery,  Carl W. Hastings,  David G. Kreher and Donald E. Gibbons,
whereby the Company pays the premiums on life insurance  policies covering these
executive's lives. Upon the death of an executive, the Company shall be entitled
to receive the greater of (i) one-third of the insurance proceeds, (ii) the cash
surrender  value of the  policy  and  (iii) the total  premiums  paid  under the
policy, with the executive  receiving the balance of the insurance proceeds.  On
termination of the Agreement prior to an executive's  death, the executive shall
have the right to purchase the policy for the greater of (i) the cash  surrender
value of the  policy and (ii) the total  premiums  paid  under the  policy.  The
policy amounts are $3,124,000 for Mr.  Montgomery,  $1,770,000 for Dr. Hastings,
$750,000 for Mr. Kreher and $750,000 for Mr. Gibbons.

         In March,  1997,  the Company  entered  into Salary  Continuation  Plan
Agreements  with David G. Kreher and Donald E. Gibbons.  The Agreements  provide
for continuation of these executive's salaries upon termination of employment or
retirement,  after  these  executives  have  reached the age of 55 and have been
employed by the Company for 15 years. Salary continuation payments are also made
in the event the executive is terminated  prior to reaching these thresholds for
other than cause as defined  in the  Agreements.  Payments  are to be made for a
period of 10 years and the amount of the payments  are based on the  executive's
age at time of retirement or termination of employment.

Compensation of Directors
- -------------------------

         Members of the Board of Directors who were not employees of the Company
received  $1,000  per  attendance  at  meetings  of the Board of  Directors  and
committees thereof.  Members of the Management  Committee who were not employees
of the Company also received compensation of $1,000 per month for their services
and  $2,500  per  attendance  at  meetings  of the  Board  of  Directors  or any
committees of the Board.  On any date at which a Board member  attends more than
one meeting of the Board or committee of the Board,  the  attendance fee is 150%
of the basic  attendance  fee. No stock  options  were granted to members of the
Board of Directors during fiscal 1997.

Section 16(a) Beneficial Ownership Reporting Compliance
- -------------------------------------------------------

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's officers and directors, and persons who own more than ten percent of a
registered  class  of the  Company's  equity  securities,  to  file  reports  of
ownership and changes in ownership with the  Securities and Exchange  Commission
and  with  the  NASDAQ  Stock  Market.  Officers,  directors  and  greater  than
ten-percent  shareholders  are required by SEC regulation to furnish the Company
with copies of all Section 16(a) forms they file.

         Based  solely on a review of the copies of such forms  furnished to the
Company, or written  representations that no Form 5's were required, the Company
believes that during  calendar year 1997, all Section 16(a) filing  requirements
applicable to the officers,  directors and  ten-percent  beneficial  owners were
complied with; except that Dr. Hastings failed to timely report three



                                       15

<PAGE>



transactions on Form 4 for September 1997 (which  transactions  were reported on
Form 5 for year end) and Mr. McCain failed to timely report one  transaction  on
Form 4 for June 1997 (which transaction was reported on Form 5 for year end).


Board of Directors Affiliations and Related Transactions
- --------------------------------------------------------

         During 1997, Mr. Montgomery  received advances from the Company against
his anticipated  incentive  compensation.  The highest balance of these advances
was $79,250 at December 31, 1997.


Proposal Two - Selection of Auditors
               ---------------------

         The Board of Directors  have selected and approved Ernst & Young L.L.P.
as the principal  independent  auditor to audit the financial  statements of the
Company for 1998,  subject to ratification by the  shareholders.  It is expected
that a representative of the firm of Ernst & Young L.L.P. will be present at the
annual  meeting  and will have an  opportunity  to make a  statement  if they so
desire and will be available to respond to appropriate questions.

         THE BOARD OF  DIRECTORS  RECOMMENDS  SHAREHOLDERS  VOTE FOR "FOR"  SUCH
RATIFICATION.


Stockholder Proposals for 1999 Proxy Statement
- ----------------------------------------------

         Proposals  by  shareholders   for  inclusion  in  the  Company's  Proxy
Statement and form of proxy relating to the 1999 Annual Meeting of Stockholders,
which is  scheduled  to be held on May 28,  1999,  should  be  addressed  to the
Secretary,  Reliv' International,  Inc., 136 Chesterfield  Industrial Boulevard,
P.O. Box 405,  Chesterfield,  Missouri 63006-0405,  and must be received at such
address no later than January 1, 1999.  Upon receipt of any such  proposal,  the
Company  will  determine  whether or not to include  such  proposal in the Proxy
Statement and proxy in accordance with applicable law. It is suggested that such
proposal be forwarded by certified mail, return receipt requested.

Other Matters to Be Acted Upon at the Meeting
- ---------------------------------------------

         The management of the Company knows of no other matters to be presented
at the  meeting.  Should any other matter  requiring a vote of the  shareholders
arise at the  meeting,  the persons  named in the proxy will vote the proxies in
accordance with their best judgment.


                                           BY ORDER OF THE
                                           BOARD OF DIRECTORS

Dated:  April 17, 1998
                                                /s/ Stephen M. Merrick
                                           -----------------------------
                                           Stephen M. Merrick, Secretary




                                       16
<PAGE>


                           RELIV' INTERNATIONAL, INC.
                         Annual Meeting of Shareholders

                            May 21, 1998, 10:00 a.m.

                      Doubletree Hotel & Conference Center
                            16625 Swingley Ridge Road
                          Chesterfield, Missouri 63017
                                 (314) 532-5000









REVOCABLE PROXY
                           RELIV' INTERNATIONAL, INC.
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
     The undersigned hereby appoint(s) Robert L. Montgomery and David G. Kreher,
or  either  of  them,  with  full  power  of  substitution,  as  proxies  of the
undersigned,  with  all  the  powers  that  the  undersigned  would  possess  if
personally  present to case all votes that the undersigned  would be entitled to
vote at the annual meeting of  shareholders of Reliv'  International,  Inc. (the
"Company")  to be held on Thursday,  May 21,  1998,  at the  Doubletree  Hotel &
Conference Center, 16625 Swingly Ridge Road, Chesterfield, Missouri 63017, (314)
532- 5000 at 10:00  a.m.,  Central  Daylight  Savings  Time,  and at any and all
adjournments  and  postponements  thereof  (the  "Annual  Meeting"),   including
(without limiting the generality of the foregoing) to vote and act as follows on
the reverse side.

This  proxy  will  be  voted  at  the  Annual  Meeting  or any  adjournments  or
postponement  thereof as specified.  IF NO  SPECIFICATIONS  ARE MADE, THIS PROXY
WILL BE VOTED FOR THE ELECTION OF THE NOMINEES NAMED ON THE REVERSE SIDE AND FOR
PROPOSAL 2. This proxy hereby  revokes all prior  proxies  given with respect to
the shares of the undersigned.

                  (Continued and to be signed on reverse side)




<PAGE>


                                ADMISSION TICKET



                                 Annual Meeting
                                       of
                           Reliv' International, Inc.

                             Thursday, May 21, 1998
                                   10:00 a.m.
                      Doubletree Hotel & Conference Center
                            16625 Swingley Ridge Road
                          Chesterfield, Missouri 63017
                                 (314) 532-5000


                                     Agenda

         * Election of Directors
         * Ratification of the appointment of independent public accountants
         * Report on the progress of the corporation


                 Please Detach and Mail in the Envelope Provided


     |X|    Please mark your   
  A         votes as in this   
            example.     
      
                                          WITHHOLD
                        FOR               AUTHORITY
                    all nominees    to vote for all nominees
1.  ELECTION OF        listed           listed at right
     DIRECTORS                                                     
                        |_|            |_| Nominee:    Robert L. Montgomery  
                                                       Sandra S. Montgomery  
                                                       Carl W. Hastings      
In the Event the undersigned wishes to withhold        David G. Kreher       
authority to vote for any particular nominee or        Donald L. McCain      
nominees listed above please so indicate by            Thomas T. Moody
clearly and neatly writing through or striking out     Thomas W. Pinnock, III 
the name of any such nominee or nominees.              Stephen M. Merrick    
                                                       John B. Akin           
                                                       Marvin W. Solomonson   
                                                                              


                                          FOR      AGAINST      ABSTAIN
2. Proposal to ratify the appointment     |_|        |_|          |_|
   of Ernst & Young as the                                      
   Independent Public Accountants                               
   of the Company  for 1998.      

 3. In their discretion upon such other matter as may properly  
    come before the meeting or any adjournment thereof.   


Please complete, sign and mail this proxy promptly in the       
enclosed envelope.  No postage is required for mailing in  
the United States.                                        


Signature__________________   Signature__________________  Dated:_________, 1998

Note:  Please  date this  proxy and sign  exactly  as your name  appears on this
       proxy.  If shares are not held by joint  tenants both should  sign.  When
       signing as attorney, executor, administrator, trustee or guardian, please
       give full title as such. If a corporation,  please sign in full corporate
       name by president or other authorized officer.  If a partnership,  please
       sign in partnership name by authorized person.


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