RELIV INTERNATIONAL INC
10-K, 1999-03-31
PHARMACEUTICAL PREPARATIONS
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                      SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

                            ANNUAL REPORT PURSUANT TO
                      SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                   For the Fiscal Year Ended December 31, 1998

Commission File Number
       1-11768
                           RELIV' INTERNATIONAL, INC.
             (Exact name of Registrant as specified in its charter)

           Illinois                                      371172197
           --------                                      ---------
  (State or other jurisdiction of                     (I.R.S. Employer 
  incorporation or organization)                   Identification Number)

  136 Chesterfield Industrial Boulevard
           Chesterfield, Missouri                          63006
           ----------------------                          -----
 (Address of principal executive offices)                (Zip Code)


                                 (314) 537-9715
                                 --------------
               Registrant's telephone number, including area code




Securities registered pursuant to Sections 12(b) and 12(g) of the Act:

                                                 Name of each exchange
   Title of Class                                on which registered: 
   --------------                                -------------------- 
   Common Stock, without par value               NASDAQ National Market tier 
                                                 of The NASDAQ Stock Market

         Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. ___X___ Yes _______ No

         Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  Registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  in Part III of the Form 10-K or any  amendment  to the
Form 10-K. [ ]

         Based upon the closing price of $2.063 per share of Registrant's Common
Stock as reported on NASDAQ  National  Market tier of The NASDAQ Stock Market at
March  15,  1999,  the  aggregate  market  value  of the  voting  stock  held by
non-affiliates   of  the   Registrant   was  then   approximately   $12,319,143.
(Determination  of stock  ownership  by  non-affiliates  was made solely for the
purpose of responding to the  requirements of the Form and the Registrant is not
bound by this determination for any other purpose.)

         The number of shares outstanding of the Registrant's Common Stock as of
March 15, 1999, was 9,650,502 (excluding treasury shares).

                       DOCUMENTS INCORPORATED BY REFERENCE

         Portions of Registrant's Proxy Statement for the 1999 Annual Meeting of
Shareholders  to be filed  with  the  Commission  within  120 days of the end of
Registrant's last fiscal year is incorporated by reference into Part III.

<PAGE>



PART I

Item No. 1 - Business

General

         Reliv' International, Inc. (the "Company") was incorporated in Illinois
on February 11, 1985,  under the name American Life Investors,  Inc. The name of
the Company was changed to its  current  name on January 20,  1992.  The Company
maintains  its  principal  executive  offices  at  136  Chesterfield  Industrial
Boulevard, Chesterfield, Missouri 63006.

         The  Company  produces a line of food  products  including  nutritional
supplements,  diet management products, functional foods, a line of granola bars
and a sports  drink mix.  Functional  foods are  products  designed to influence
specific  functions of the body. The Company also  distributes a line of premium
skin care products.  These products are sold by subsidiaries of the Company to a
sales force of independent distributors who sell products directly to consumers.
The Company and its  subsidiaries  sell products to distributors  throughout the
United  States and in  Australia,  Canada,  New  Zealand,  Mexico and the United
Kingdom.

         The Company has two wholly-owned subsidiaries,  Reliv', Inc. ("Reliv'")
and  Reliv'  World  Corporation   ("Reliv'   World").   Reliv'  World  has  five
subsidiaries  - Reliv'  Australia,  Reliv'  Canada,  Reliv' New Zealand,  Reliv'
Mexico and Reliv' Europe.

         Reliv' was organized as an Illinois  corporation  on May 24, 1988, as a
wholly-owned subsidiary of the Company, and began selling nutritional supplement
products in October, 1988, in the United States.

         In Australia,  Canada, New Zealand,  Mexico and the United Kingdom, the
Company's products are sold through Reliv' World and its subsidiaries in each of
such countries.  Reliv' World was organized as an Illinois  corporation on March
30, 1992, as a wholly-owned  subsidiary of Reliv'. Reliv' World was organized to
conduct the foreign  sales  operations  of the Company and to own foreign  sales
operations and subsidiaries.  On July 1, 1992, Reliv' declared a dividend of all
of the  stock of  Reliv'  World and  distributed  all of such  stock to its sole
shareholder, the Company.

         In February,  1991,  Reliv' entered into a joint venture agreement with
an  Australian  corporation  and the joint  venture  began to  market,  sell and
distribute Reliv' products in Australia in May, 1991. Reliv' Australia Pty, Ltd.
("Reliv' Australia"), a wholly-owned subsidiary of Reliv' World, entered into an
agreement to purchase the joint venture interest of the Australian  corporation.
Reliv'  Australia also entered into an agreement with the three  shareholders of
the  Australian  corporation  under which a partnership  of such  persons,  as a
distributor of Reliv'  Australia,  is to receive,  for a period of 10 years from
March 1, 1992, 2 percent of sales in Australia  and New Zealand  (defined as the
designated  retail  selling  price of all  products,  on which  commissions  are
payable to distributors), up to approximately $10 million (AUS) in 1992, and $12
million (AUS) in

                                                     




                                        2

<PAGE>




all  subsequent  years during the term, and 3 percent of sales that exceed those
figures. Since March 1, 1992, the business of the Company in Australia and sales
of the Company's products there has been conducted by Reliv' Australia.

         During April,  1992,  Reliv' New Zealand Limited ("Reliv' New Zealand")
was  organized  as a New Zealand  company and as a  wholly-owned  subsidiary  of
Reliv'  World  (except for nominal  shares held by an officer).  In June,  1992,
Reliv' New Zealand  began  selling the Company's  products  through  independent
distributors in New Zealand.

         On June 9, 1992, Reliv' Canada, Ltd. ("Reliv' Canada") was organized as
an Ontario, Canada corporation and as a wholly-owned subsidiary of Reliv' World.
Reliv' Canada commenced  operations during October,  1992, and began selling the
Company's products to distributors in Canada in November,  1992. On December 31,
1995, Reliv' Canada was converted to a Nova Scotia,  Canada unlimited  liability
company,  wholly-owned  by Reliv'  World  (except for one  percent  owned by the
Company), under the name Reliv' Canada Company.

         On June 28,  1993,  Reliv'  Mexico S.A. de C.V.  ("Reliv'  Mexico") was
organized as a Mexican  corporation  and as a wholly-owned  subsidiary of Reliv'
World  (except  for one share owned by the  Company).  Reliv'  Mexico  commenced
operations  in  June,  1993,  and  began  selling  the  Company's   products  to
distributors in Mexico in August,  1993. On December 20, 1994, Reliv' Mexico was
converted to a Mexican limited  liability  company under the name Reliv' Mexico,
S. de R.L. de C.V.

         On  July 1,  1995,  Reliv'  UK  began  the  marketing  and  sale of the
Company's  products in the United  Kingdom in accordance  with the Reliv' system
under a license and distributor  arrangement  with the Company.  Pursuant to the
terms of the  arrangement,  Reliv'  UK  purchased  all of its  requirements  for
products  from the Company and paid Reliv' World a royalty on products  sold. On
October 1, 1998, Reliv' Europe, Inc., a wholly-owned subsidiary of Reliv' World,
purchased all of Reliv' U.K.'s capital stock in return for a 3% equity ownership
in Reliv' Europe. The former owner of Reliv' U.K. forgave approximately $435,000
in advances to Reliv' U.K. Under the purchase arrangement, the former owner will
receive  monthly  payments equal to 1.5% of Reliv'  Europe's  retail sales for a
period of ten years.

Principal Products

         Through  its  subsidiaries,  the  Company  markets  and sells a line of
related products  including  nutritional  supplements,  weight control products,
functional foods, granola bars, sports drink mixes and a premium skin care line.

         The   nutritional   supplements   include   Reliv'  NOW(R)  and  Reliv'
Classic(R).  Both  products  are  designed  to  provide a  balanced  nutritional
supplement  for an  individual's  diet and  contain a variety  of  vitamins  and
minerals,  soy and other protein sources and various herbs.  The products are in
powdered  form to be mixed with  juice or other  beverages.  The Reliv'  Classic
formula has a U.S.

                                                         






                                       3

<PAGE>




patent and the Reliv' NOW formula is a no-yeast derivative of the Reliv' Classic
formula.  Reliv' NOW is available with all natural  flavoring or in the original
formula.

         Reliv'  Ultrim-Plus(R) is designed as a meal replacement (for a maximum
of two meals per day) in a weight loss  program.  The product  incorporates  the
core  formulation  of Reliv' NOW,  including  vitamins,  minerals,  proteins and
herbs, as well as additional protein and nutrient sources. Reliv' Ultrim-Plus is
available  in three  flavors - vanilla,  chocolate  and  strawberry.  It is also
available in aspartame-free vanilla. The product is in powdered form for mixture
with water or milk.

         Reliv' Cellebrate(R) is a patented weight loss aid designed to suppress
appetite,  curb the storage of body fat, and  facilitate  the body's fat burning
process.  Reliv'  Cellebrate is in powdered form and is  recommended  to be used
alone or with Reliv' Ultrim Plus meal replacement.

         Reliv'  Celleboost(R)  is also a weight  loss aid  designed to suppress
appetite  and reduce  body fat.  Reliv'  Celleboost  is in  capsule  form and is
recommended to supplement Reliv'  Cellebrate,  Reliv'  Ultrim-Plus or to be used
alone. Reliv' Celleboost was introduced in January, 1996.

         Reliv' Ultra  Bar(R) is a line of granola bars  containing a mixture of
grains and nuts which use the core formulation of Reliv' NOW vitamins, minerals,
proteins and herbs.  Flavors include yogurt,  chocolate and raspberry carob. The
bars are a snack  food and  nutritional  supplement  and are  used  with  Reliv'
Ultrim-Plus as a meal replacement in a weight loss program.

         Reliv'  Innergize!(R) is a patented  powdered sports drink containing a
mixture of vitamins and minerals. Reliv' Innergize is available in lemon, orange
and cool punch flavors.

         Reliv'  Fibrestore(R) is a patented nutritional  supplement  containing
fiber, vitamins, minerals and herbs. The product is in powdered form for mixture
with water or juice.  A modified  version  of the Reliv'  Fibrestore  formula is
marketed  in Canada  under  the name  Herbal  Harmony  in  compliance  with that
country's nutritional regulations.

         Reliv'  Arthaffect(R)  is a nutritional  supplement and functional food
containing Arthred(TM), a patented form of hydrolyzed collagen protein, which is
clinically reported to nutritionally support healthy joint function. The product
is in powdered form for mixture with water, milk or juice.
Reliv' Arthaffect was introduced in October, 1996.

         Reliv' Getabetterbody(R) Weight Loss System is a weight loss system kit
containing Reliv' Ultrim Plus, Reliv' Cellebrate and Reliv' Celleboost  together
with product information and other tools to be used in a weight loss program.

         Reliv'  ProVantage(TM)  is a  nutritional  supplement  containing  soy,
designed  to enhance  athletic  performance.  The  product is also of benefit to
dieters  and others  wanting to  increase  their soy  intake.  The product is in
powdered form for mixture with water or juice.  Reliv' ProVantage was introduced
in October, 1997.

                                                       



                                        4

<PAGE>




         Reliv'  Healthy  Pantry(TM)  premium  entrees  are a line of  soy-based
functional  foods.  The meals are designed to offer the advantages of soy in low
fat, easy to prepare meals.  The line includes  Pasta Prima Vera,  Hearty Chili,
Hearty  Burger  and Ala King  dinner.  The  meals  are in dried  form and can be
prepared quickly with a minimum of additional ingredients. Reliv' Healthy Pantry
was introduced in May, 1997.

         In November,  1998, the Company  introduced Reliv'  SoySentials(TM),  a
nutritional  supplement  containing soy as well as other vitamins,  minerals and
herbs  designed  for use by women.  The product is in powdered  form for mixture
with water or juice.

         The Company also markets a line of skin care products which is based on
compounds  found only in the  avocado.  The  products  are  designed  to be used
individually or in combination with each other.  The product line includes:  (i)
Reliv' Face and Body Bar, a mild face and body soap; (ii) Reliv'  Pathway(R),  a
skin cleanser and primer which contains a variety of avocado based  ingredients;
(iii) Reliv'  Reavo(R),  a skin care cream  designed to reduce the appearance of
aging in the skin caused by natural and  environmental  causes;  and (iv) Reliv'
R.P. 1.5(R), a skin care cream having the active ingredient retinyl palmitate is
designed to reduce the appearance of aging caused by  environmental  causes such
as exposure  to the sun.  The  Company's  skin care line also  includes  toners,
moisturizers, sunless tanning lotions and related items.

         The Company  conducts  ongoing  research and development on its product
line and intends to  introduce  additional  product  items.  See  "Research  and
Development."

Patents and Trademarks

         The Company has obtained  U.S.  patents on the  formulations  of Reliv'
Innergize!, Reliv' Fibrestore and Reliv' Cellebrate.

         The Reliv'  Classic  formula has a U.S.  Patent.  Reliv' NOW is a trade
secret formulation which is a derivative of the Reliv' Classic formulation.  The
core mixture of Reliv' NOW is incorporated in Reliv'  Ultrim-Plus and the Reliv'
Ultra Bars.  These  products are  manufactured  and sold by the Company under an
Exclusive  License Agreement dated December 1, 1991 ("License  Agreement").  The
License  Agreement is worldwide in scope and  continues  through the life of the
patent.  Pursuant to the License Agreement,  the Company is obligated to pay the
owner of the patent and the  developer  of the  formulations,  Dr.  Theodore  P.
Kalogris,  a royalty  of 5 percent  of the  revenues  from the sale of  products
containing the licensed  formulas,  with a minimum  $10,000 and maximum  $22,000
monthly  royalty.  The  Company's  obligation  to pay the royalty  payments will
terminate on the later of (i) 10 years from the date of the License Agreement or
(ii) the death of Dr. Kalogris,  and the License  Agreement will be deemed to be
paid in full at that time.

         The  principal  ingredient  of Reliv'  Arthaffect  is the subject of an
issued U.S. patent.  Under an agreement dated November 6, 1996, Traco Labs, Inc.
("Traco"),  exclusive  licensee of the patent rights,  sublicensed the rights to
sell the product to the Company ("Traco Agreement"). The license

                                                        


                                        5

<PAGE>




is exclusive  for direct  sales in certain  sales areas and is for a term ending
upon the later of (i) the termination of Traco's rights to market the product or
(ii)  December  31, 2014.  The Traco  Agreement  provides  that the Company will
purchase its  requirements of the product from Traco, and the exclusivity of the
license is  contingent  on minimum  purchases  of the product  being made by the
Company.

         The  principal  ingredient  of Reliv' Reavo is the subject of an issued
U.S. patent. On July 1, 1995, Avogen,  Inc.  ("Avogen") granted to the Company a
license under such patent and other proprietary rights relating to the skin care
line of products,  to purchase such products from or through  Avogen and to sell
and  distribute  the products (the "Avogen  Agreement").  On April 25, 1997, the
Avogen  Agreement  was amended.  The Avogen  Agreement is worldwide in scope and
continues  through the later of the last to expire of the patents subject to the
Avogen  Agreement  or December 31, 2014.  Pursuant to the Avogen  Agreement,  as
amended, the Company was granted an exclusive license to market its current line
of skin care products  subject to the Agreement,  and is obligated to pay Avogen
royalties which vary depending on the product sold.

         Trademark  registrations for "Reliv'" and for the many of the Company's
product  names are either  issued or pending  in the U.S.  Patent and  Trademark
Office.  Trademark  registrations for selected marks have been issued or applied
for in Australia,  New Zealand,  Canada,  Mexico, the United Kingdom and several
other foreign countries.  The Company considers its trademarks and tradenames to
be an important asset of its business.

Sales and Marketing

         The Company sells its products to a network of independent contractors,
designated  as  "distributors",  who in  turn  sell  the  products  directly  to
consumers.  The Company's  products are marketed and sold to distributors in the
United States,  Australia,  Canada,  New Zealand,  Mexico and the United Kingdom
through a subsidiary in each country.  The marketing  efforts of the Company and
these subsidiaries are focused on the development,  training and support of this
network of independent  distributors.  The Company,  through these subsidiaries,
supports  an  active  training   program  for   distributors  in  which  Company
representatives and experienced  distributors lead group training sessions.  The
Company  and these  subsidiaries  also  create  and  provide  distributors  with
manuals,   brochures   and  other   promotional,   training  and   informational
publications.  Periodically,  each subsidiary sponsors  distributor  meetings at
which Company  representatives  provide training and information  concerning the
Company's products. Company subsidiaries also sponsor group telephone conference
calls for training and promotional activities.

         Distributors  consist  principally of  individuals,  although a limited
number of distributors are  corporations or  partnerships.  New distributors are
sponsored by existing distributors.  A new distributor is required to complete a
distributor application and, in most areas, to purchase a package of distributor
materials (for $39.95 in the United States) consisting of a distributor  manual,
business forms and promotional  materials.  Distributors  purchase products from
Company subsidiaries or from other distributors for resale or consumption by the
distributor or his or her family.





                                        6

<PAGE>




         In each country in which the Company  conducts  business,  distributors
operate under a uniform  distributor  system which  compensates  distributors at
varying levels based on sales volumes.  Initially, a distributor is designated a
Retail  Distributor  and  is  entitled  to  purchase  products  from  a  Company
subsidiary or other  distributors at a discount of 25 percent from the Company's
suggested retail price. A distributor is promoted to higher levels in the system
by increasing  his or her sales of the Company's  products,  directly or through
other distributors  sponsored in the distributor's sales group, and by achieving
designated  sales volumes.  These higher ranks of distributor  are designated in
order as Affiliate,  Key Affiliate,  Senior Affiliate and Master  Affiliate.  At
each  higher  level,  a  distributor  is  entitled  to  purchase  products at an
increasingly higher discount; a Master Affiliate receives a 45 percent discount.

         Distributors receive retail profits equal to the difference between the
price at which they sell the product to customers and the discounted  price they
paid for the product.  Distributors also earn wholesale  commissions on products
purchased by other  distributors in the  distributor's  sponsored group equal to
the  difference  between  the  price at which the  distributor  is  entitled  to
purchase  product  at and the  price at  which  downline  distributors  purchase
product.  The Company  pays a Master  Affiliate  a  commission  with  respect to
products purchased directly from the Company by Retail Distributors, Affiliates,
Key  Affiliates or Senior  Affiliates  directly  sponsored by them or who are in
their  personally  sponsored  group (i.e.,  individuals  sponsored by the Master
Affiliate's  distributors,  directly or indirectly).  The commission is equal to
the difference  between the prices at which such  distributors  were entitled to
purchase  products  and the 45  percent  discounted  price  available  to Master
Affiliates.  Senior  Affiliates,  Key  Affiliates and Affiliates are entitled to
receive  from their  Master  Affiliate a portion of the  commission  paid to the
Master Affiliate, based upon the purchases of products from Company subsidiaries
by distributors sponsored by them or by distributors in their personal group.

         Master Affiliates are also entitled to receive additional  compensation
payments of two percent to five  percent of the retail  sales  volume of product
purchased from Company  subsidiaries  by Master  Affiliates  (and their personal
groups) whom they have sponsored,  and for up to five levels of sponsorship.  To
qualify  for these  additional  compensation  payments,  Master  Affiliates  are
required to maintain certain monthly sales volumes and document specified levels
of retail sales.  Master Affiliates who sponsor other  distributors to the level
of Master  Affiliate  are entitled to become part of the Director  Program,  and
attain  higher  positions in the program  based on the size of their  additional
compensation  payments.  The levels of Director,  in order,  are  Director,  Key
Director,   Senior  Director,   Master  Director  and   Presidential   Director.
Distributors  reaching these levels receive pins and/or rings  recognizing their
achievement and  recognition in Company  publications  and at Company  sponsored
activities.

         In mid-1996,  the Company  introduced the Star Director Program,  which
allows Directors to receive increased additional  compensation payments based on
the number of Master Affiliates they have sponsored since the program commenced.
Directors are entitled to receive an additional  one percent to three percent of
additional compensation on the retail sales volume of Master Affiliates in their
sponsorship.

                                                         





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<PAGE>





         The Company  also  sponsors  an  Ambassador  Program.  To qualify as an
Ambassador a distributor  must hold the level of Master Director and must assist
personally sponsored Master Affiliates in meeting specified levels of additional
compensation  payments.  The levels of  Ambassador  are,  in order,  Ambassador,
Bronze Ambassador,  Silver Ambassador,  Gold Ambassador and Platinum Ambassador.
As higher levels are reached,  Ambassadors are entitled to increased percentages
of the retail sales volume of Master  Affiliates  below them through five levels
of sponsorship,  and at the two highest levels,  a percentage of the sixth level
of sponsorship below their personally  sponsored Master Affiliates.  Ambassadors
are also  entitled,  depending on the level,  to  additional  benefits,  such as
participation  in Company  sponsored  events,  paid hotel rooms at  conventions,
health  insurance  and  car  allowances.  Periodically,  a group  of high  level
Ambassadors meet with Company executives in the "Reliv Inner Circle" to exchange
ideas on new programs, products and marketing opportunities.

         The  Company's  Direct  Select(sm)  program is  available in the United
States whereby distributors and their retail customers may order product in less
than case lots directly from the Company by phone. An automatic  monthly reorder
program is also  available.  Product is shipped  directly  to the  customer  and
distributors earn a commission on Direct Select sales made to their customers.

         Company subsidiaries also provide a variety of additional incentives or
bonuses to the most productive distributors.

         As of December 31, 1998,  36,884 persons or entities were registered as
distributors of Company subsidiaries of which 5,198 were Master Affiliates. This
is in comparison to the December 31, 1997 totals of 37,826 distributors of which
4,374 were Master Affiliates.  The number of registered  distributors and Master
Affiliates in each country in which Company subsidiaries operate is as follows:


                              Distributors           Master Affiliates
                              ------------           -----------------

     United States                 29,169                   4,123

     Australia                      3,144                     286

     New Zealand                    1,047                     111

     Canada                           971                     402

     Mexico                         1,312                     226
          
     United Kingdom                 1,241                      50
              



                                                


                                        8

<PAGE>




         Not all persons registered as distributors of Company  subsidiaries are
active.  Reliv' requires that persons wishing to continue as distributors  renew
their  distributorship  annually  by the  payment  of a fee  ($20 in the  United
States);  the  number of  distributors  shown in the  preceding  table  reflects
persons  who have  become  distributors  within the past 12 months and those who
renewed their distributorship during 1998.

         The  Company  recognizes  that  its  sales  growth  is  based  upon the
continued  development  of its  independent  distributor  force and  strives  to
maintain an active and motivated  distributor  network  through a combination of
quality products,  discounts,  commissions and bonus payments, sales conventions
and training, personal recognition and a variety of publications and promotional
materials.

         The  Company  recognizes  that  businesses  in  the  network  marketing
industry risk the possibility  that a portion of sales made to distributors  may
not be consumed or sold to consumers and instead, may remain as inventory in the
distributors'   possession.   The   Company's   distributor   organization   and
compensation  system  is  designed  and  intended  to  promote  the  sale of the
Company's products to consumers by distributors.  Sales training and promotional
efforts  emphasize that  intention.  To that end, and to comply with  applicable
governmental  regulations of multilevel selling  organizations,  the Company and
each  subsidiary  have  established   specific  programs  and  requirements  for
distributors   including   (i)   monitoring  by  the  Company  of  purchases  by
distributors  to  identify  potentially  excessive  individual  purchases,  (ii)
requiring  that  distributors  certify to a specified  amount of retail sales to
receive  commissions,  and (iii) requiring that distributors certify the sale of
at least 70 percent of previous  purchases  prior to the purchase of  additional
amounts of product.  The Direct  Select  program,  as described  above,  further
promotes  sales of the  Company's  products to consumers.  Distributors  are not
required  at any  time to  purchase  product,  although  Master  Affiliates  are
required to maintain  certain  minimum sales levels in their personal  groups to
continue receiving royalty compensation payments.

         Each subsidiary  maintains a policy that unused product may be returned
by customers to the selling distributor or the subsidiary or licensee for a full
refund within 30 days after  purchase.  Each  subsidiary also maintains a policy
that any distributor  who terminates his  distributorship  may return  resalable
product for a refund of 90 percent of the purchase  price less any  discounts or
commissions received relating to the purchase of the products.

         The Company has  established  a suggested  retail price for each of the
Company's products in each country in which the Company conducts  business,  but
distributors  are  free to  determine  the  price at which  they  will  sell the
Company's products.  Distributors are not assigned  territories and there are no
restrictions on marketing areas for distributors.

         In the United States, the Company's products are warehoused and shipped
by common carrier to distributors.  A facility in Chesterfield,  Missouri serves
the east and central  parts of the  country  and the  Company  utilizes a public
warehouse facility in Las Vegas,  Nevada to supply the West Coast. See "Item No.
2 -  Properties".  Products  are  also  warehoused  in,  and  shipped  to  local
distributors from: Sydney,  Australia;  Auckland, New Zealand;  Toronto, Canada;
Mexico City,

                                                         



                                       9

<PAGE>




Mexico; and London,  England. Each subsidiary of the Company maintains an office
and personnel to receive, record and fill orders from distributors. Distributors
order product from Company subsidiaries in case lots and pay for the goods prior
to shipment.  In general,  state or local governmental sales taxes are collected
by Company subsidiaries for taxing authorities.

Manufacturing and Product Sources

         The  Company  established  a  manufacturing  line  at its  facility  in
Chesterfield,  Missouri and had begun manufacture of its nutritional products in
early 1993. Shortly after manufacturing  commenced,  the facility was flooded in
July 1993, as a result of a break in a levee on the Missouri River.  The Company
initiated the return of manufacturing  to its Chesterfield  facility in mid-1995
and currently  manufactures  all of its products  (except  granola bars and skin
care products) at this facility.  The Company expanded its Chesterfield facility
in 1997. See "Item No. 2 - Properties".

         In 1996, the Company received approval from the Australian  Therapeutic
Goods  Authority  ("TGA")  to  manufacture  products  sold in  Australia  at its
Chesterfield plant and currently manufactures all of Australia's requirements of
nutritional  products at its  Chesterfield  facility.  The  certification of the
Company's  Chesterfield  site by the  Australian  TGA, also  satisfied  Canadian
manufacturing requirements and the Company manufactures substantially all of the
nutritional  products  sold in  Canada.  The  Company  has not  experienced  any
difficulty in obtaining  supplies of raw materials for its nutritional  products
and does not believe it will encounter any such difficulty in the future.

         The Company's granola bars are manufactured by contract  manufacturers,
predominantly  located  in the  United  States,  who  produce  the  products  in
accordance  with formulas  provided by the Company,  subject to quality  control
requirements and inspections by representatives of the Company. During 1998, the
Company's  line of skin care  products was supplied to it pursuant to the Avogen
Agreement  and was  purchased  from Avogen and various  contract  manufacturers.
Arthred(TM),  the principal ingredient of Reliv' Arthaffect,  is supplied to the
Company by Traco.  The  Company  has had no  difficulty  in  obtaining  contract
manufacturing  and there has been no  material  effect on the  timely  supply of
goods.

Research and Development

         At its Chesterfield  facility,  the Company conducts research,  product
development and formulation,  testing and quality control,  all relating to food
products. Research and development costs were $319,000 in 1998, $286,000 in 1997
and $289,000 in 1996.

Employees

         As  of  December  31,  1998,  the  Company  and  all  subsidiaries  had
approximately  228 full-time  employees  compared with 162 such employees at the
end of 1997. This resulted from an increase in sales, marketing and distribution
personnel  to  support  increased  network  maketing  sales and an  increase  in
manufacturing and warehouse employees as a result of an increase in the contract





                                       10

<PAGE>




manufacturing  business  segment.  In March,  1998,  the  Company  and the local
Teamsters Union ratified an agreement  covering the Company's  manufacturing and
warehouse  employees.  The  Company  believes  that  its  relationship  with its
employees is satisfactory.

Product Regulation

         The formulation, labeling and advertising or promotion of the Company's
products are subject to regulation  by the Federal Food and Drug  Administration
(FDA) which  regulates the Company's  products under the Federal Food,  Drug and
Cosmetic  Act (the  "FDCA"),  the  Federal  Trade  Commission  (FTC) and various
agencies  of the states or  countries  into  which the  Company's  products  are
shipped or sold. FDA  regulations  include  requirements  and  limitations  with
respect to the labeling of the Company's  food products and also with respect to
the  formulation of those  products.  The skin care products sold by the Company
are also subject to FDA regulations with respect to formulation and marketing of
cosmetics.  FDA regulations also limit and control the extent to which health or
other  claims can be made with  respect to the efficacy of any food or cosmetic.
The FDCA has been amended several times with respect to nutritional supplements,
most recently by the  Nutrition  Labeling and Education Act of 1990 (the "NLEA")
and the Dietary  Supplement  Health and  Education Act of 1994 (the "DSHEA") and
related  regulations.  Such  legislation  governs  the  marketing  and  sale  of
nutritional  supplements,  including  the  content  and  presentation  of health
related   information   included  on  the  labels  or  labeling  of  nutritional
supplements.  The Company does not believe these laws or regulations will have a
material  effect  on  its  products  or  operations.   Nutritional  and  dietary
supplements  such as those  manufactured  and sold by the Company,  for which no
therapeutic  claim is made, are not subject to FDA approval prior to their sale.
The Company  presently  does not  anticipate  marketing new products which would
require FDA approval.  However, these products can be removed from the market if
shown  to be  unsafe,  and if the  FDA  determines,  based  on the  labeling  of
products,  that the  intended  use of the  product is for the  diagnosis,  cure,
mitigation treatment or prevention of disease, it can regulate those products as
drugs and require premarket clearance.  In addition,  if the FDA determines that
the claims  concerning a product's  affect on the "structure or function" of the
body do not meet the  requirements  of DSHEA,  such claims  could result in such
product being subject to regulation as a drug.

         The Company's  advertising of its  nutritional  supplement  products is
also subject to regulation by the FTC under the Federal  Trade  Commission  Act,
which  prohibits  unfair  or  deceptive  trade  practices,  including  false  or
misleading advertising.  The FTC in recent years has brought a number of actions
challenging  claims by  companies  (other than the  Company) for weight loss and
"fat burning" dietary  supplement  products and plans. The FTC has also recently
issued regulations governing the marketing of nutritional supplements.

         Governmental  regulations in foreign  countries where the Company plans
to  commence  or expand  sales may  prevent  or delay  entry  into the market or
prevent or delay the introduction,  or require the reformulation,  of certain of
the Company's  products.  Such  regulations  have caused  delays in  introducing
certain of the Company's  products in the past and such delays have had negative
affects on sales.


                                                       


                                       11
<PAGE>




         The  Company  may  be  subject  to  additional   laws  or   regulations
administered  by  the  FDA  or  other  federal,   state  or  foreign  regulatory
authorities,  the  repeal of laws or  regulations  which the  Company  considers
favorable,  such as the DSHEA, or more stringent interpretations of current laws
or  regulations,  from  time to time in the  future.  The  Company  is unable to
predict  the  nature  of  such  future  laws,  regulations,  interpretations  or
applications, nor can it predict what effect additional governmental regulations
or administrative orders, when and if promulgated, would have on its business in
the future.

Sales Program Regulation

         The Company's  distribution  and sales program is subject to regulation
by the FTC and  other  federal  and state  regulation.  Various  state  agencies
regulate  multi-level  distribution  activities.  The  Company  is  required  to
register  with,  and submit  information  to,  certain of such  agencies and has
complied fully. The Company actively strives to comply with all applicable state
and  federal  laws and  regulations  affecting  its  products  and its sales and
distribution  programs.  The Attorney  Generals of several  states have taken an
active role in investigating and prosecuting  companies whose compensation plans
they feel violate local anti-pyramid  and/or consumer protection  statutes.  The
Company is unable to predict the effect such increased activity will have on its
business in the future nor is the Company  able to predict  the  probability  of
future  laws,  regulations  or  interpretations  which may be passed by state or
federal regulatory authorities.

         Under current law, the Company's  distributors  are treated for federal
income tax purposes as independent  contractors and compensation paid to them is
not subject to withholding by the Company. Several bills have been introduced in
Congress  which would  restrict the  definition of  independent  contractor  and
possibly  jeopardize the exempt status enjoyed by direct sellers.  Such a change
would negatively  impact the Company's  recruiting  efforts.  The direct selling
industry is strongly  opposing such bills as they relate to direct sellers.  The
Company  is unable to assess the  likelihood  of these or  similar  bills  being
enacted.  In several states,  legislation has been introduced which would narrow
the definition of independent  contractor for purposes of income tax withholding
as well as unemployment  compensation,  worker's compensation and other employee
benefits.  To date, the status of direct sellers as independent  contractors has
not been  affected.  States  are  becoming  increasingly  active  in this  area,
however,  and there is no assurance  that future  legislation at the state level
affecting direct sellers will not be enacted.

Competition

         The Company's products are sold in highly  competitive  markets against
companies with substantially  greater sales volume and financial  resources than
the Company and with brands that are,  through  advertising  and other  methods,
better known to consumers.  The Company  competes  against other direct  selling
companies  and against  companies  which sell  heavily  advertised  and promoted
products through retail stores,  including supermarkets,  drug stores and health
food stores. The Reliv' Ultrim-Plus,  Cellebrate and Celleboost products compete
with numerous  other  products in the weight loss market,  including  nationally
advertised  products such as SlimFast(tm).  Many companies have entered, or have
plans to  enter,  the  sports  drink  market  in  which  Reliv'  Innergize!  and
ProVantage compete, a market long dominated by Gatorade(tm).  Reliv' NOW, Reliv'
Classic and






                                       12

<PAGE>




Reliv' Fibrestore compete with numerous mineral and vitamin supplement products.
The  Company's   skin  care  line  competes  with  products  sold  by  numerous,
well-established cosmetic companies,  including several direct selling companies
such as Mary  Kay and  Avon.  With  Arthaffect,  the  Company  has  entered  the
relatively  new  "functional  foods"  market,  which is expected to be extremely
competitive and led by the major food companies.

International Operations

         Prior to 1991, the Company marketed and sold its products solely within
the United States.  In February,  1991, Reliv' entered into a joint venture with
an Australian  corporation and the joint venture began marketing and selling the
Company's  products in Australia in May,  1991. As of March,  1992,  the Company
organized  Reliv'  World  to  conduct  international  operations,  acquired  the
business  of the  Australian  joint  venture  and began  conducting  business in
Australia through Reliv'  Australia.  In June, 1992, the Company began marketing
and selling its products in New Zealand through Reliv' New Zealand, in November,
1992,  began marketing and selling its products in Canada through Reliv' Canada,
and in August,  1993, began marketing and selling its products in Mexico through
Reliv'  Mexico.  In July,  1995,  the Company  began  marketing  and selling its
products in the United Kingdom through Reliv' UK, a licensee. In October,  1998,
Reliv' Europe acquired Reliv' U.K.

         Each foreign subsidiary markets,  sells and uses substantially the same
line of products,  labeling and method of  distribution  as Reliv' in the United
States, although not all of the Company's products are available in each country
and  the  formulation  of  some  of the  products  vary  to  comply  with  local
governmental regulations or requirements.

         Reference is made to Note 18 of the Consolidated  Financial  Statements
contained in Part IV hereof for financial information on geographical segments.

Manufacturing and Packaging Services

         In  the  last  quarter  of  1995,  the  Company   commenced   providing
manufacturing and packaging services at its Chesterfield manufacturing facility.
These  services  include  blending,  processing  and packaging  food products in
accordance with  specifications or materials provided by the customer.  Revenues
from these  services  during 1996 were  $3,310,000,  decreased to  $1,525,000 in
1997, as a result of the loss of a major  customer,  and increased to $6,332,000
in 1998 as a result of regaining a major customer and obtaining  other business.
The Company has capacity for and is actively  seeking  additional  manufacturing
and packaging business.  In 1998, one customer,  Met-Rx USA, Inc., accounted for
$5,447,000 of the Company's total sales.

         Reference is made to Note 18 of the Consolidated  Financial  Statements
contained in Part IV hereof for financial information on business segments.

Item No. 2 - Properties

         The  Company  owns  approximately  six  acres  of land  and a  building
containing  approximately  136,000  square  feet of  office,  manufacturing  and
warehouse space located at 136 Chesterfield





                                       13

<PAGE>




Industrial  Boulevard,   Chesterfield,   Missouri,  63006,  where  it  currently
maintains  its  corporate  headquarters.  In  1998,  the  Company  completed  an
expansion to the Chesterfield  facility on land owned by the Company adjacent to
existing building. Approximately 90,000 square feet of manufacturing,  warehouse
and office  space was added to the existing  46,000  square foot  facility.  The
Company obtained a construction loan of $4,430,000 to finance the expansion.  As
of December 31, 1998, this loan had a principal balance of $4,355,000.

         The original  property was purchased in July, 1991, and, as part of the
purchase  price for the premises,  the Company  assumed the remaining  principal
balance of $850,108 of a 1984 industrial revenue bond with an original principal
sum of $975,000.  In  addition,  the Company  executed a promissory  note to the
seller  in the  amount  of  $250,000.  The  principal  balances  of the bond and
promissory  note at December 31, 1998, are $541,000 and $205,000,  respectively.
The promissory  note is secured by a deed of trust on the premises.  The Company
funds  payments  under the  industrial  revenue  bond and  promissory  note from
working capital.  In 1992, the Company  completed an addition to its building of
approximately 12,000 square feet used for manufacturing of its products. In May,
1993, the Company  purchased 3.4 acres of land adjacent to the original facility
for $400,000.

         The  Company  leases  office  space  in  suburban  Sydney,   Australia;
Mississauga,  Ontario,  Canada;  Mexico City,  Mexico;  and in suburban  London,
England to support its operations in those areas,  and has a contract  warehouse
arrangement in Auckland, New Zealand.

Item No. 3 - Legal Proceedings

         On May 21, 1997,  Timothy Tobin,  a former  director and officer of the
Company,   filed  a  Demand  for  Arbitration  with  the  American   Arbitration
Association in St. Louis,  Missouri.  The Demand claimed damages  resulting from
alleged  misrepresentations  made  by the  Company  in  connection  with a Stock
Purchase  Agreement  and  Consulting  Agreement  entered  into with Mr. Tobin in
October 1992. The Company filed an Answer and  Counterclaim  denying Mr. Tobin's
allegations and claiming damages resulting from Mr. Tobin's breach of warranties
contained in the October 1992  agreements.  The  arbitration was held before the
American  Arbitration  Association  and  concluded  on  October  21,  1998.  The
arbitrators'  decision  awarded no  damages to Mr.  Tobin on his claim or to the
Company on its counterclaim.

         In  May,  1998,  the  former  sales/general  manager  of the  Company's
Canadian  subsidiary  filed  a  lawsuit  claiming  unlawful   termination.   The
individual  had been  terminated  by the  Company in March,  1998.  The  Company
believes the claim is without merit and intends to vigorously defend itself.

Item No. 4 - Submission of Matters to a Vote of Security Holders 

N/A











                                       14

<PAGE>



PART II

Item No. 5 - Market  for  Registrant's  Common  Equity and  Related  Stockholder
Matters

         The  Company's  Common  Stock was  admitted to trading on the  Emerging
Company  Market  Place at the  American  Stock  Exchange  on  March 8,  1993 and
subsequently was approved for listing on the American Stock Exchange Main Board.
Prior to that  time,  there was no  established  public  trading  market for the
Company's  Common Stock.  On September 6, 1996, the Company moved the listing of
its Common Stock to the NASDAQ  National  Market Tier of the NASDAQ Stock Market
under the symbol: RELV.

                                 1998 and 1997 Quarterly Stock Price Data
                                 ----------------------------------------


                                         HI                LO
                                       -----             -----
1998
First Quarter                          5.125             2.875
Second Quarter                         4.875             3.063
Third Quarter                          4.00              2.438
Fourth Quarter                         3.750             2.031
                                                              
1997                                                          
First Quarter                          7.625             5.341
Second Quarter                         8.625             6.00 
Third Quarter                          7.00              5.25 
Fourth Quarter                         5.75              2.75 
                                                        


 
         All stock price data has been retroactively  adjusted for the Company's
10% stock dividend issued in February 1997.

         As of March 15, 1999, there were approximately  1,787 holders of record
of the Company's Common Stock.

         On February 28, 1997, a 10% stock  dividend and a cash dividend of $.01
per share was paid to shareholders of record. The cash dividend on such date was
paid on all shares after giving effect to the stock dividend.  On June 13, 1997,
a cash dividend of $.02 per share was paid to shareholders of record. On January
29, 1998, a cash dividend of $.01 per share was paid to  shareholders of record.
On June 22, 1998, a cash dividend of $.015 per share was paid to shareholders of
record. The amount and timing of future dividends will be subject to declaration
of the Board of  Directors  consistent  with results of operation of the Company
and its financial condition at the time.

         In  March,   1995,  the  Company   instituted  an  automatic   dividend
reinvestment  plan for its  shareholders of record.  Participation  in the plan,
which is voluntary,  provides for dividends paid by the Company to be reinvested
in shares of common stock at the then current market price. The plan also allows
participants  to make  additional  voluntary  purchases  of common  stock at the
market price.

         Effective  January 1, 1999, the Company  instituted a Distributor Stock
Purchase  Plan whereby  qualified  distributors  can allocate a portion of their
commission  check toward the purchase of the Company's Common Stock and can make
additional purchases of Common Stock through direct contributions. Purchases are
made at the market price. Distributors also are entitled to receive at





                                       15

<PAGE>




the end of each year  warrants to purchase the  Company's  Common Stock based on
the number of shares of Common  Stock  purchased by the  distributor  during the
year pursuant to the Plan.

         In  1997,  pursuant  to a  consulting  agreement,  the  Company  issued
warrants to purchase  9,600  shares of its Common  Stock at a price of $6.25 per
share,  with a term of two years.  The issuance of these  securities  was exempt
from registration  under Section 4(2) of the Securities Act of 1933, as amended,
as an issuance not involving a public offering.

Item No. 6 - Selected Financial Data

         The following selected financial data are derived from the consolidated
financial statements of the Company. The data should be read in conjunction with
the  consolidated  financial  statements,  related  notes,  and other  financial
information included herein.

<TABLE>
<CAPTION>
                                                                      Year ended December 31
                                                 1998           1997           1996          1995            1994      
                                        -------------------------------------------------------------------------------

<S>                                          <C>            <C>            <C>            <C>            <C>        
Net Sales                                    $51,893,511    $46,836,270    $40,729,993    $28,913,873    $32,190,444

Net Income                                   $ 1,556,929    $ 2,028,988    $ 1,507,014    $   569,823    $   893,766

Earnings per common share(1):
    Basic                                         .16            .21            .15            .06            .09
    Diluted                                       .16            .20            .15            .06            .09

Cash Dividends per share of Common Stock          .025           .03            .02            .01            .015

Total Assets                                 $20,252,972    $15,969,948    $11,401,665    $10,276,234    $ 9,660,013

Long-term debt and 
capital lease obligations,
less current maturities                      $ 5,589,562    $ 5,148,625    $ 1,478,079    $ 1,416,764    $ 1,000,024

- ---------------------------------------------

<FN>
(1)    All earnings per share data has been retroactively adjusted for  the  pro 
       forma effect of the Company's 10% stock dividend issued in February 1997.
</FN>
</TABLE>



Item No. 7 -  Management's  Discussion  and Analysis of Financial  Condition and
Results of Operations

Results of Operations

Net Income and Net Sales

1998 vs. 1997

         The Company's  1998 net income was  $1,557,000 or $.16 per share.  This
compares with net income of $2,029,000 or $.21 per share in 1997.  Net income in
the United States was  $1,659,000 in 1998,  compared to $2,177,000 in 1997.  Net
loss from international  operations was $102,000 in 1998, compared with $148,000
in 1997. The decrease in income, as explained in greater detail below,  resulted
from a variety of  factors,  including  weak  international  results  and higher
interest and overhead  expenses  resulting  from  improvements  in facilities to
support the growth of the manufacturing and packaging business segment.


                                                       




                                       16

<PAGE>




         Net sales  increased  in 1998 to $51.9  million,  as  compared to $46.8
million  in 1997,  as a result of the 14  percent  increase  in net sales in the
United States from $41.7 million in 1997 to $47.4 million in 1998.  Net sales in
the  United  States,  which  accounts  for 91  percent  of total net  sales,  is
comprised of network marketing sales and  manufacturing and packaging  services.
In 1998 network  marketing sales in the United States  increased by 2 percent to
$41.0  million   compared  to  $40.2  million  in  1997,   and  net  sales  from
manufacturing and packaging services increased to $6.3 million from $1.5 million
in 1997.  Net sales in the foreign  operations  declined to $4.5 million in 1998
from $5.1 million in 1997.

         Net  sales  for the  fourth  quarter  of 1998 were  $15.0  million,  an
increase from fourth quarter 1997 net sales of $10.9 million.  During the period
network  marketing  sales in the United States  remained nearly constant at $9.5
million as compared to $9.6 million in the fourth quarter 1997. Net sales in the
foreign  operations  decreased from $1.2 million for the quarter in 1997 to $1.1
million.  The increase in net sales was due to an increase in manufacturing  and
packaging services from $150,000 to $4.4 million.

         The Company provides  manufacturing and packaging  services,  including
blending,   processing   and  packaging   food   products  in  accordance   with
specifications  provided by its customers.  Net sales  increased in 1998 to $6.3
million from $1.5  million in 1997.  The increase in sales was due to the return
of a major customer along with the addition of customers. The Company's sales to
third  party  customers  primarily  consist of the  Company  purchasing  the raw
materials,  using  customer-provided  packaging materials and selling a finished
product to the customer. In prior years, the Company simply charged a processing
fee to the customer and did not purchase any of the raw or packaging  materials.
By purchasing  the raw  materials,  the Company feels that it can achieve better
buying efficiencies for both its own network marketing products,  as well as for
its third party  customers.  The  expansion of the Company's  manufacturing  and
packaging  facilities  has allowed for this increase in sales and will allow for
future  growth in this business  segment.  In addition to  representing  another
source of income,  providing  manufacturing  and packaging  services  allows the
Company  to  better   utilize  the   manufacturing   and   product   development
infrastructure, thus spreading overhead costs.

         In the United  States,  the  Company's  largest  market,  the number of
active  distributors  decreased  2 percent  to  29,169.  The  retention  rate of
distributors  who renew their  annual  agreement  continued to remain high at 54
percent. Master Affiliates,  distributors who have attained the highest level of
discount and are eligible for  generation  royalties,  increased to 4,123 in the
United States in 1998 from 3,631 in 1997. In 1998 the Company  processed  78,609
orders at an  average  retail  price of $663,  compared  to 73,136  orders at an
average of $695 in 1997.

         The increase in network marketing sales in 1998 was below expectations.
In 1998, the Company  instituted a new marketing  program  "Family  Freedom" and
introduced new sales tools in an attempt to generate  greater sales levels.  The
Family Freedom Program supplements existing marketing programs such as the "Road
to  Presidential,"  "The Star  Director"  and  "Ambassador"  programs.  The Star
Director  Program  compensates  distributors  who reach certain  levels of sales
organization  growth with bonuses based on the retail sales of their distributor
network. In 1998,  $1,345,000 was paid through this program in the United States
compared to $1,329,000 in 1997 and

                                                      



                                       17

<PAGE>




$420,000 in 1996. The Ambassador Program compensates distributors at the highest
levels for their  leadership and  development  of sales.  At year end 1998 there
were 58 Ambassadors in the United States who shared in bonuses totaling $795,000
compared to 52 Ambassadors at the end of 1997 sharing bonuses of $838,000.

         The United States 1998 net sales were affected by the introduction of a
new product, SoySentials, a soy-based nutritional supplement designed for use by
women. This product expands the Company's product line in the growing functional
foods category.

         The  Company's  Direct  Select  Program  makes  products  available  to
consumers by ordering directly through the Company.  In 1998, the program in the
United  States,  produced  $6.3  million,  or nearly 11 percent of total product
sales at retail  value,  compared  to $5.9  million in 1997 and $4.3  million in
1996. The Company introduced the Direct Select Program in Canada in October 1997
and in Australia, New Zealand and the United Kingdom over the course of 1998.

         In Australia  and New Zealand net sales  declined to $2,897,000 in 1998
from  $3,449,000 in 1997.  Fourth quarter 1998 sales  decreased to $687,000 from
$753,000 in 1997.  New  distributor  enrollments  declined in Australia  and New
Zealand to 1,814 from 1,820 in 1997.  Distributor renewals in Australia were 54%
and in New Zealand 38% in 1998 as compared to 48% and 37% in 1997, respectively.
Reported  net sales in  Australia  and New  Zealand  were also  affected  by the
decline in the value of their  currency as compared to the United States dollar.
As of the end of 1998, the Australian  and New Zealand  dollars  declined 6% and
9%,  respectively,  from their  rates as of  December  31,  1997.  However,  the
year-end  rates have improved from  historic lows  experienced  during the third
quarter of 1998.

         In 1998, the Company  reorganized its geographic  business units into a
single worldwide  organization,  and placed a single executive in charge of each
of three critical business  functions,  manufacturing  and product  development,
sales and marketing,  and operations and administration.  The principal purposes
of this structure change was (i) to provide  consistency in marketing  programs,
products and administration  between the United States and foreign subsidiaries,
(ii) to eliminate inefficiencies in foreign markets and (iii) to increase sales.
The Company  has also added an  international  sales  director  responsible  for
Mexico, Canada and the United Kingdom and has hired new sales managers in Mexico
and Canada.

         Sales in  Australia  and New Zealand  have been  affected by  continued
delays in the  introduction of several new products due to regulatory  policies,
plus  increased  levels of  competition.  The Company has  received  approval in
Australia and New Zealand to sell Reliv' Classic and introduced it in May, 1998.
Reliv' Classic is the number one selling product in the United States accounting
for  approximately  25% of total  retail  sales.  Fibrestore,  a  product  which
averages  in excess of 10% of sales in the  United  States,  was  introduced  in
Australia in September,  1997. In addition,  during 1998 a number of top selling
products  have been  approved for sale in several  other  foreign  markets which
should also support sales growth. A version of another key product,  Arthaffect,
is nearing  approval in Australia  and should be available for sale there in the
near future.





                                       18

<PAGE>




         Net sales in Canada  decreased in 1998 to $1,214,000 from $1,338,000 in
1997. Fourth quarter sales decreased to $274,000 in 1998 compared to $334,000 in
1997. New distributor enrollments declined to 797 from 991 in 1997. Although the
Company was able to introduce  Classic in March,  1998,  sales for the year were
adversely affected by the change in sales management.

         Net sales in Mexico in 1998 were $317,000 compared to $330,000 in 1997.
Net sales in the fourth  quarter 1998 were $81,000  compared to $74,000 in 1997.
New  distributor  enrollment  increased  in 1998 to 445 compared to 360 in 1997.
Along with a new sales manager hired in the fourth  quarter of 1998, the Company
has  begun  establishing  new  distribution  centers,  at  facilities  owned and
operated by key  distributors  in cities outside of Mexico City. Due to the lack
of an adequate cartage system in Mexico, this is a common method used by network
marketing companies to distribute their products.

         The Company began marketing its products in the United Kingdom in July,
1995, through a licensee. Revenues under the license agreement in 1996, 1997 and
1998 were minimal and in October, 1998, the Company through a subsidiary assumed
ownership  and  control of the United  Kingdom  operations.  The United  Kingdom
subsidiary reported net sales of $109,000 in the fourth quarter of 1998.

1997 vs. 1996

         The  Company's  1997 net income was  $2,029,000 or $.21 per share ($.20
per share  diluted).  This compares with net income of  $1,507,000,  or $.15 per
share in 1996. Net income in the United States was $2,177,000 in 1997,  compared
to $1,686,000 in 1996.  Net income from  international  operations was a loss of
$148,000 in 1997, compared with a loss of $179,000 in 1996.

         Net sales  increased  in 1997 to $46.8  million,  as  compared to $40.7
million  in 1996,  as a result of the 21  percent  increase  in net sales in the
United States from $34.4 million in 1996 to $41.7 million in 1997.  Net sales in
the  United  States,  which  accounts  for 89  percent  of total net  sales,  is
comprised of network marketing sales and contract  packaging  services.  In 1997
network  marketing  sales in the United States  increased by 29 percent to $40.2
million  compared  to $31.1  million  in 1996,  while  net sales  from  contract
services  declined to $1.5 million  from $3.3 million in 1996.  Net sales in the
foreign operations declined to $5.1 million in 1997 from $6.3 million in 1996.

         The increase in network  marketing  sales during 1997 was a result of a
larger and more  productive  network of  distributors,  primarily  in the United
States. In the United States, the Company's largest market, the number of active
distributors  increased 12 percent to 29,616. The retention rate of distributors
who renew their annual agreement continued to remain high at 49 percent.  Master
Affiliates, distributors who have attained the highest level of discount and are
eligible for  generation  royalties,  increased to 3,631 in the United States in
1997 from  2,487 in 1996.  In 1997 the  Company  processed  73,136  orders at an
average retail price of $695, compared to 53,391 orders at an average of $733 in
1996.





                                       19

<PAGE>




         The United States 1997 net sales were affected by the  introductions of
two new  products,  Healthy  Pantry  Premium  Entrees,  a line of four  hot meal
products based on the use of soy protein,  and  Provantage,  a sports  nutrition
product  targeted for the fitness  market.  Both  products  expand the Company's
product line in the growing functional foods category.

         1997 network marketing sales strengthened throughout the United States.
Sales  remained  strong in the top ten states,  which  account for 64 percent of
total  sales,  with an increase of 20 percent in these  states when  compared to
1996 sales.  Sales in the other  states  increased  44 percent  over 1996 levels
indicating the Company is developing  strong markets outside its primary states.
Illinois,  Michigan and California  were the Company's  primary  markets in 1997
contributing 31 percent of total sales, a decrease of 4 percent when compared to
the top three markets in 1996. The above trends  indicate a more diverse base of
sales growth.

         In Australia  and New Zealand net sales  declined to $3,449,000 in 1997
from  $4,723,000 in 1996.  Fourth quarter 1997 sales  decreased to $753,000 from
$1,260,000 in 1996. New  distributor  enrollments  declined in Australia and New
Zealand to 1,820 from 3,108 in 1996.  Distributor renewals in Australia were 48%
and in New Zealand 37% in 1997 as compared to 41% and 36% in 1996, respectively.
Reported  net sales in  Australia  and New  Zealand  were also  affected  by the
decline in the value of their  currency as compared to the United States dollar.
During the year, both the Australian and New Zealand  dollars  declined 18% from
their rates as of December 31, 1996.

         Net sales in Canada  increased in 1997 to $1,338,000 from $1,247,000 in
1996. Fourth quarter sales decreased to $334,000 in 1997 compared to $416,000 in
1996.  Fourth quarter net sales in 1996 were impacted by a sales  promotion that
created a large one time sales increase. New distributor enrollments declined to
991 from  1,165 in 1996.  The 1996 net  sales in  Canada  were  affected  by the
introductions  of  Reliv  A-Affect,  a  product  similar  to the  United  States
Arthaffect  that's designed to  nutritionally  support bone and joint conditions
and Direct  Select.  A-Affect  currently  represents 7 percent of total  product
sales. Direct Select, introduced in October 1997, accounts for approximately 7.5
percent of total retail sales at year end.

         In Mexico net sales  declined  slightly  as the  economy  continued  to
contribute  to  Reliv  Mexico's  inability  to  increase  net  sales  and  reach
profitability.  Net sales in Mexico in 1997 were $330,000,  compared to $352,000
in 1996. Net sales in the fourth quarter 1997 were $74,000  compared to $103,000
in 1996. New distributor  enrollment  declined in 1997 to 360 compared to 487 in
1996.  In  response,  the  Company  introduced  a  revision  to the  distributor
compensation plan in August 1997 to adjust for the devaluation of the peso.

         The Company began marketing its products in the United Kingdom in July,
1995, through a licensee.  Revenues under the license agreement in 1996 and 1997
were minimal.

Cost of Sales:

         During 1998,  cost of network  marketing  products  sold improved to 17
percent of net sales  compared with 18 percent in 1997,  and 19 percent in 1996.
The  improvement  in gross  profit  margins  is a result of lower raw  materials
costs, improved manufacturing controls and utilization of

                                                       




                                       20

<PAGE>




the facility in providing  manufacturing  and  packaging  services for unrelated
customers.  Cost of network  marketing  products  sold  remained  constant at 17
percent  in  the  fourth  quarter  both  1998  and  1997.   Cost  of  goods  for
manufacturing and packaging  services increased for the year to 101 percent from
89 percent in 1997. Even under optimal operating efficiencies,  the gross margin
percentages  for  the  manufacturing  and  packaging  work  done  for  unrelated
customers is  substantially  less than the margins  obtained in the sales of the
network  marketing  products.  However,  the Company's  results were affected by
start-up costs including hiring and training additional plant staff. The Company
expanded  its  facility  in 1997  adding  approximately  60,000  square  feet of
warehouse  and  manufacturing  space.  The  expansion  space  was put into  full
operation during the first half of 1998.

Distributor Royalties and Discounts:

         Distributor   royalties  and  discounts  as  a  percentage  of  network
marketing  sales  remained  steady at 37 percent in both 1998 and 1997. In 1996,
distributor  royalties and discounts represented 36 percent of network marketing
sales.  Fourth quarter 1998 distributor  royalties and discounts decreased to 35
percent from 37 percent in 1997.  These expenses are governed by the distributor
agreements  and are directly  related to the level of sales.  The Company pays a
percentage  of sales up to 18 percent in royalties  and as much as 45 percent in
discounts.  On an annual  basis,  the  percentage of  distributor  royalties and
discounts to network  marketing  sales has remained  fairly  constant.  In 1998,
included in  distributor  royalties and discounts are royalties of $799,000 paid
through the  Ambassador  Program as compared to $838,000 in 1997 and $631,000 in
1996.

Selling, General and Administrative:

         Selling,  general and  administrative  expenses  decreased  to 35% as a
percentage  of net sales for 1998,  from 37 percent  in 1997,  and 36 percent in
1996.  The  percentage  change is primarily  due to the increase in sales of the
manufacturig and packaging business segment in comparison to total SGA expenses.

         In 1998,  sales  meetings and convention  expenses were  $1,246,000 and
sales promotion incentives were $588,000, compared to $1,200,000 and $489,000 in
1997,   respectively.   The  Star  Director  program,   which  rewards  eligible
distributors  with a bonus  based  on the  retail  sales  of  their  distributor
network,  paid $1,471,000 in 1998 compared to $1,329,000 in 1997 and $420,000 in
1996.  The  program was  introduced  in June 1996 and has a limit of 3% of total
product retail sales.  In 1998 2.3 percent was paid and in 1997, 2.2 percent was
paid.

         Consulting and professional  services  expenses  decreased  $184,000 to
$458,000  in 1998 as the  Company  decreased  its use of  marketing  and  public
relations  companies.  Staff  compensation and fringes  increased by 14 percent.
Staff has been  increased  in order to  service  the sales  growth in the United
States,  in both network  marketing  and  manufacturing  and  packaging,  and to
contribute additional support to the foreign operations.

         Selling,  general and  administrative  expenses as a percentage  of net
sales were down in the fourth  quarter  1998 as expenses  were 31 percent of net
sales compared to 39 percent during the




                                       21

<PAGE>




fourth  quarter 1997.  The increase in net revenues from  $10,915,000 in 1997 to
$15,043,000 is the primary reason.

Interest Expense:

         Interest expense in 1998 was $509,000  compared to $210,000 in 1997 and
$213,000  in 1996.  Interest  expense in 1998  increased  due to a loan  package
secured for the expansion of the Company's  office and  manufacturing  facility,
and the addition of capital leases of furnishings and equipment.

Income Taxes:

         The provision for income taxes decreased to $941,000, or 1.8 percent of
net sales in 1998,  from 3.0 percent of net sales or $1,385,000 in 1997, and 2.3
percent of net sales,  or $950,000 in 1996.  The effective tax rate for 1998 was
38  percent.  Effective  tax  rates  for 1997 and 1996  were 41  percent  and 39
percent,  respectively. The 1997 effective rate was slightly higher than 1996 as
the result of the settlement of an audit by the Internal Revenue Service for the
fiscal years 1992 through 1994.

Financial Condition

         The  Company   generated  cash  flows  of  $2,111,000   from  operating
activities during 1998 and $785,000 through long-term financing and use of their
lines of credit. This compares to $2,491,000 generated from operating activities
and $3,959,000  through  long-term  financing in 1997. Cash and cash equivalents
increased  $390,000  to  $2,817,000  by  year-end  1998.  The  Company  invested
$1,756,000  in  its  facility,  with  the  completion  of  the  construction  of
approximately  90,000  square feet of office and  manufacturing  space,  and the
acquisition of office furnishings and plant equipment.  In 1997,  $5,055,000 was
invested in these areas. The Company used $238,000 to pay dividends in 1998.

         Current  assets  increased  to  $8,358,000  at  December  31, 1998 from
$6,547,000 as of December 31, 1997. Cash and cash equivalents increased $390,000
as described above.  Accounts  receivable  decreased by $89,000 to $777,000 from
the December 31, 1997 balance of $866,000.  Accounts receivable decreased due to
advances to Reliv' UK being utilized as  consideration  to acquire Reliv' UK and
thereby, resulting in goodwill, but was increased as a result of receivables due
from unrelated  manufacturing and packaging customers.  Inventories increased to
$3,929,000 from $2,643,000 at year end 1997,  primarily as a result of increases
in  raw  material  inventories   necessitated  by  increases  in  sales  by  the
manufacturing and packaging business.

         Property, plant and equipment, after dispositions, increased $2,251,000
to  $14,173,000  at December  31,  1998,  as a result of the  completion  of the
expansion of the  Company's  facility.  Although the Company  plans include some
significant  purchases of equipment  1999, the total outlay for property,  plant
and equipment purchases in 1999 is expected to be less than in 1998.

         Current  liabilities  increased to $6,175,000 at December 31, 1998 from
$3,653,000 at December 31, 1997. Trade accounts payable  increased to $3,568,000
from $1,433,000 at December





                                       22

<PAGE>




31, 1997  primarily  due to the  increase in  inventories.  Accrued  payroll and
payroll  taxes  decreased to $115,000 at December 31, 1998 from $174,000 for the
prior year end, primarily due to less accrued incentive compensation expense, as
well as other accrued bonuses.

         Long-term debt increased to $5,590,000  from $5,149,000 at December 31,
1997. The Company  entered into a loan agreement of $4,430,000 in September 1997
to  provide  financing  for  the  expansion  of its  facility.  The  term of the
agreement  is three  years with a 20 year  payment  amortization  schedule.  The
Company has a term loan with a principal  balance of $478,000 as of December 31,
1998, as well as long-term debt totalling $746,000,  relating to the purchase of
its original  building and land.  The Company  also has two  operating  lines of
credit in the amounts of  $600,000  and  $500,000.  At December  31,  1998,  the
Company utilized  $314,000 of the lines of credit.  As a result of the increased
long-term  debt,  the  Company's  ratio of  total  liabilities  to total  assets
increased to 59% from 55% at December 31, 1997.

         Stockholders'  equity  increased  to $8.3  million  compared  with $7.2
million at December 31, 1997.  The  improvement is due to the 1998 net income of
the Company.  On January 31, 1997, the Company declared a 10% stock dividend and
a cash dividend of $0.01 per share paid on February 28, 1997 to recordholders as
of February 14, 1997.  The stock  dividend  resulted in a transfer from retained
earnings  to the common  stock  account in the amount of  $5,848,000,  which was
based on the closing price of $6.50 per share of Common Stock on the declaration
date.  Average  shares  outstanding  and all per share  amounts  included in the
accompanying  consolidated  financial statements and notes reflect the increased
number of shares as a result of the stock dividend.

         The Company's  working  capital balance has decreased by $711,000 since
December 31, 1997.  The current ratio at December 31, 1998 declined to 1.35 from
1.79.  As of Deceber  31,  1998,  the Company was in  technical  violation  of a
covenant  in a loan  agreement  covering a term loan from  1996,  as well as its
lines of credit.  This  covenant  requires  that the Company  maintain a current
ratio of not less than 1.5. The Company has  obtained a waiver of this  covenant
through June 30, 1999,  and is confident  that the current ratio will improve to
the required level.  Management believes that the Company's internally generated
funds  together  with the loan  agreement  will be  sufficient  to meet  working
capital requirements in 1999.

Year 2000 Issues

         Most  computer  databases,  as  well  as  embedded  microprocessors  in
computer  systems  and  industrial  equipment,  have  been  programmed  to use a
two-digit number to represent the year.  Computer programs that recognize a date
using "00" as the year 1900 rather than the year 2000 could  result in errors or
system failures.  Accordingly, all companies must analyze their systems and make
the  necessary  changes  to  ensure  that  automated  processes  will  correctly
distinguish between years before and after the year 2000.

         Based on a recent  assessment,  the  Company  does not believe the Year
2000 issue will have a material effect on its  operations.  The vast majority of
the  Company's  current  computer  hardware and  software  systems are Year 2000
compliant. The Company has identified some of its telecommunication hardware and
software that is not Year 2000 compliant and is in the process of





                                       23

<PAGE>




installing the necessary  upgrades.  The cost of these upgrades is not material.
The  Company  is  in  the  process  of   initiating   communications   with  the
manufacturers  of its  manufacturing  and  warehouse  equipment  to ensure  this
equipment will be Year 2000 ready.

         Formal  communications will be made with all significant  suppliers and
large  customers  of the  Company  during the balance of 1999 to  determine  the
extent to which the Company may be vulnerable to those third parties' failure to
remediate  their  own  potential  Year  2000  problems.  If the  Company's  most
significant  vendors of goods and  services,  or the  suppliers of the Company's
necessary energy,  telecommunications  and transportation needs, fail to provide
the Company  with the  materials  and services  which are  necessary to produce,
distribute  and sell its products,  such failure  could have a material  adverse
effect on the results of  operations,  liquidity and financial  condition of the
Company. There can be no guarantee that the systems of these suppliers,  vendors
and customers of the Company will be timely  converted to Year 2000  compliance.
Nor is there any guarantee that the Company would experience no material adverse
effects  should any of the  significant  vendors,  suppliers or customers of the
Company fail to remediate  their  potential Year 2000 problems.  The Company has
determined it has no exposure to contingencies  related to the Year 2000 for the
products it sells.

         The cost of attaining Year 2000 compliance will not be material for the
Company.  It is anticipated  that no warehouse or  manufacturing  equipment will
need to be  replaced.  The  Company  is  currently  assessing  its other  office
equipment for any Year 2000 issues.  The Company will primarily utilize internal
resources to manage the Year 2000 issue.

         The Company believes that its computer  hardware and software will meet
its administrative  needs in the United States and in its foreign  subisidiaries
in the foreseeable future.

Safe Harbor  Provision  of the  Private  Securities  Litigation  Act of 1995 and
Forward Looking Statements.

         The  statements  contained  in  Item  7  (Management's  Discussion  and
Analysis  of  Financial  Condition  and  Results  of  Operation)  that  are  not
historical facts may be  forward-looking  statements (as such term is defined in
the rules promulgated  pursuant to the Securities Exchange Act of 1934) that are
subject to a variety of risks and uncertainties.  The forward-looking statements
are based on the beliefs of the  Company's  management,  as well as  assumptions
made by,  and  information  currently  available  to the  Company's  management.
Accordingly,  these statements are subject to significant  risks,  uncertainties
and  contingencies  which  could cause the  Company's  actual  growth,  results,
performance  and  business  prospects  and  opportunities  in 1999 and beyond to
differ   materially   from  those   expressed   in,  or  implied  by,  any  such
forward-looking  statements.  Wherever  possible,  words  such as  "anticipate,"
"plan," "expect," "believe,"  "estimate," and similar expressions have been used
to identify these forward-looking statements, but are not the exclusive means of
identifying  such  statements.  These  risks,  uncertainties  and  contingencies
include,  but are not limited to, the Company's  ability to continue to attract,
maintain and motivate its  distributors,  changes in the regulatory  environment
affecting network marketing sales and sales of food and dietary  supplements and
other risks and uncertainties detailed in the Company's other SEC filings.






                                       24

<PAGE>




Item No. 7A - Qualitative And Quantitative Disclosures Regarding Market Risk

         The Company's earnings and cash flow are subject to fluctuations due to
changes in foreign  currency rates as it has several  foreign  subsidiaries  and
continues  to explore  expansion  into  other  foreign  countries.  As a result,
exchange  rate  fluctuations  may have an effect on its sales and the  Company's
gross  margins.  Accounting  practices  require that the Company's  results from
operations be converted to U.S.  dollars for reporting  purposes.  Consequently,
the  reported  earnings  of the Company in future  periods may be  significantly
affected by fluctuations in currency exchange rates, generally increasing with a
weaker U.S.  dollar and decreasing with a strengthening  U.S.  dollar.  Products
manufactured by the Company for sale to the Company's  foreign  subsidiaries are
transacted in U.S. dollars.  As the Company's  foreign  operations  expand,  its
operating results will be subject to the risks of exchange rate fluctuations and
the Company may not be able to accurately estimate the impact of such changes on
its future  business,  product  pricing,  results  of  operations  or  financial
condition.

         The Company also is exposed to market risk in changes in interest rates
on its  long-term  debt  arrangements  and  commodity  prices in some of the raw
materials it purchases for its manufacturing needs. However,  neither presents a
risk that would have a material effect on the Company's results of operations or
financial condition.

Item No. 8 - Financial Statements and Supplementary Data

         Reference is made to the Consolidated Financial Statements contained in
Part IV hereof.

Item No. 9 - Changes in and Disagreements with Accountants on Accounting and
               Financial Disclosure

         None.

PART III

Item No. 10 - Directors and Executive Officers of the Registrant

Information  called for by Item 10 of Part III is  incorporated  by reference to
the definitive Proxy Statement for the 1999 Annual Meeting of Shareholders to be
held on May 27, 1999, to be filed with the Commission within 120 days of the end
of the Company's last fiscal year.


Item No. 11 - Executive Compensation

Information  called for by Item 11 of Part III is  incorporated  by reference to
the definitive Proxy Statement for the 1999 Annual Meeting of Shareholders to be
held on May 27, 1999, to be filed with the Commission within 120 days of the end
of the Company's last fiscal year.






                                       25

<PAGE>




Item No. 12 - Security Ownership of Certain Beneficial Owners and Management

Information  called for by Item 12 of Part III is  incorporated  by reference to
the definitive Proxy Statement for the 1999 Annual Meeting of Shareholders to be
held on May 27, 1999, to be filed with the Commission within 120 days of the end
of the Company's last fiscal year.


Item No. 13 - Certain Relationships and Related Transactions

Information  called for by Item 13 of Part III is  incorporated  by reference to
the definitive Proxy Statement for the 1999 Annual Meeting of Shareholders to be
held on May 27, 1999, to be filed with the Commission within 120 days of the end
of the Company's last fiscal year.

PART IV

Item No. 14 - Exhibits, Financial Statement Schedules and Reports on Form 8K

         (a)      1.       The Consolidated Financial  Statements  filed as part
                           of this  report  on  Form  10-K  are  listed  on  the
                           accompanying   Index   to   Consolidated    Financial
                           Statements  and  Consolidated   Financial   Statement
                           Schedules.

                  2.       The Consolidated  Financial Statement Schedules filed
                           as part of this report on Form 10-K are listed on the
                           accompanying   Index   to   Consolidated    Financial
                           Statements  and  Consolidated   Financial   Statement
                           Schedules.

                  3.        Exhibits:

                                                                    Exhibit
                  Document                                           Number 

         Articles of Incorporation, as amended
         (incorporate by reference Exhibit 3.1 to
         the Form 10-K of the Registrant for year
         ended December 31, 1995)                                       3.1

         By-laws, as amended
         (incorporate by reference Exhibit 3.2
         to the Form 10-K of the Registrant for
         year ended December 31, 1992)                                  3.2

         Amended Exclusive License Agreement
         (incorporate by reference Exhibit 10.1
         to the Form 10-K of the Registrant
         for year ended December 31, 1992)                             10.1



                                                       



                                       26

<PAGE>





                                                                    Exhibit
                  Document                                           Number 

         Asset Purchase Agreement
         (Australian Joint Venture)
         (incorporate by reference Exhibit 10.2
         to the Form 10-K of the Registrant
         for year ended December 31, 1992)                             10.2

         Master Agent Agreement
         (re: Australia)
         (incorporate by reference Exhibit 10.3
         to the Form 10-K of the Registrant for year
         ended December 31, 1992)                                      10.3

         1995 Stock Option Plan  (incorporate
         by reference  Exhibit 10.7 to the
         Form 10-K of the Registrant for year
         ended December 31, 1995)                                      10.4

         Montgomery  Employment  Agreement  
         dated June 1, 1997  (incorporate  by
         reference Exhibit 10.6 to the Form 10-K of the
         Registrant for year ended December 31, 1997)                  10.5

         Hastings  Employment  Agreement  dated  
         June 1,  1997  (incorporate  by
         reference Exhibit 10.8 to the Form 10-K of the
         Registrant for year ended December 31, 1997)                  10.6

         Kreher Employment Agreement dated April 13, 1994 
         (incorporate by reference Exhibit 10.14 to the 
         Registrant's Form 10-Q for quarter ended June 30, 1994)       10.7

         1994 Annual Incentive Compensation Plan
         (incorporate by reference Exhibit 10.11 
         to the Form 10-K of the Registrant 
         for year ended December 31, 1995)                             10.8

         1994 Long-Term Incentive Compensation Plan 
         (incorporate by reference Exhibit 10.12 to 
         the Form 10-K of the Registrant for
         year ended December 31, 1995)                                 10.9

                                                       




                                       27

<PAGE>





                                                                    Exhibit
                  Document                                           Number 

         Agreement with Avogen, Inc. dated July 1, 1995
         (incorporate by reference Exhibit 10.13 to the
         Form 10-K of the Registrant for year ended
         December 31, 1995)                                           10.10

         Agreement with Conkle & Olesten and Avogen, Inc.
         dated July 1, 1995 (incorporate by reference 
         Exhibit 10.14 to the Form 10-K of the Registrant 
         for year ended December 31, 1995)                            10.11

         Agreement with Traco Labs, Inc.
         (incorporate by reference Exhibit 10.14
         to the Form 10-K of the Registrant for
         year ended December 31, 1996)                                10.12

         Amendment to Avogen and Conkle & Oleston 
         Agreements  dated  April 25, 1997 
         (incorporated by reference Exhibit 10.15 
         to the Form 10-K of the Registrant  
         for year ended December 31, 1997)                            10.13

         Loan Agreement dated March 20, 1996 
         with Southwest Bank of St. Louis                             10.14

         Deed of Trust Note dated January 2, 1996
         in the amount of $950,000 with 
         Southwest Bank of St. Louis                                  10.15

         Line of Credit Note dated March 20, 1996
         in the amount of $1,000,000 with 
         Southwest Bank of St. Louis                                  10.16

         Line of Credit Note dated January 2, 1996 
         in the amount of $500,000 with 
         Southwest Bank of St. Louis                                  10.17

         Deed of Trust Note dated September 2, 1997
         in the amount of $4,430,000 with 
         Southwest Bank of St. Louis                                  10.18

         Reliv' International, Inc. Supplemental Executive
         Retirement Plan dated June 1, 1998                           10.19

         Stock Purchase Agreement dated October 1, 1998 
         among  Reliv' World Corporation, 
         Reliv' Europe, Inc. and Global Nutrition, Inc. 
         regarding purchase of Reliv' UK, Ltd.                        10.20


                                                        


                                       28

<PAGE>






                                                              Exhibit
                  Document                                     Number 

         Statement re: computation of per
         share earnings (incorporated by reference
         to Note 7 of the Consolidated Financial
         Statements contained in Part IV)                        11

         Subsidiaries of the Registrant
         (incorporate by reference the
         the Registrants's Response to
         Item 1 of Part I of this Form 10-K)                     22

         Consent of Ernst & Young LLP,
         Independent Auditors                                    23

         (b)      N/A

         (c)      The Exhibits listed in subparagraph (a)(3) of this Item 14 are
                  attached hereto unless incorporated by reference to a previous
                  filing.

         (d) The  Schedules  listed in  subparagraph  (a)(2) of this Item 14 are
attached hereto.


























                                                        



                                       29

<PAGE>




                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                  RELIV' INTERNATIONAL, INC.                     


By:            /s/Robert L. Montgomery 
         -------------------------------------------------------------
         Robert L. Montgomery, Chairman of the Board of Directors, 
         President and Chief Executive Officer, Treasurer

Date:    March 30, 1999

         Pursuant to the requirements of the Securities Act of 1934, this report
has been signed by the following  persons on behalf of the registrant and in the
capacities and on the dates indicated.


By:            /s/ Robert L. Montgomery 
         -------------------------------------------------------------
         Robert L. Montgomery, Chairman of the Board of Directors, 
         President and Chief Executive Officer, Treasurer

Date:    March 30, 1999


By:            /s/ David G. Kreher                                             
         -------------------------------------------------------------
         David G. Kreher, Senior Vice President, Assistant Secretary

Date:    March 30, 1999


By:            /s/ Carl W. Hastings                                             
         -------------------------------------------------------------
         Carl W. Hastings, Executive Vice President, 
         Assistant Secretary, Director

Date:    March 30, 1999


By:            /s/ Thomas W. Pinnock  
         -------------------------------------------------------------
         Thomas W. Pinnock III, Director

Date:    March 30, 1999


By:            /s/ Stephen M. Merrick 
         -------------------------------------------------------------
         Stephen M. Merrick, Senior Vice President, Secretary, 
         Director (principal financial and accounting officer)

Date:    March 30, 1999



                                                        


                                     30

<PAGE>



By:            /s/ Donald L. McCain 
         ------------------------------------------------------------- 
         Donald L. McCain, Director

Date:    March 30, 1999


By:            /s/ John Akin  
         -------------------------------------------------------------
         John Akin, Director

Date:    March 30, 1999


By:            /s/ Sandra S. Montgomery   
         -------------------------------------------------------------
         Sandra S. Montgomery, Director

Date:    March 30, 1999


By:            /s/ Thomas T. Moody                                         
         -------------------------------------------------------------
         Thomas T. Moody, Director

Date:    March 30, 1999


By:            /s/ Marvin W. Solomonson                                    
         -------------------------------------------------------------
         Marvin W. Solomonson, Director

Date:    March 30, 1999




























                                     31
<PAGE>
  
                           Reliv' International, Inc.
                                and Subsidiaries

                        Consolidated Financial Statements


                  Years ended December 31, 1998, 1997 and 1996




                                    Contents

Consolidated Financial Statements:
  Report of Independent Auditors.......................................... . F-1
  Consolidated Balance Sheets as of December 31, 1998 and 1997.............  F-2
  Consolidated Statements of Income for the years ended
    December 31, 1998, 1997 and 1996.......................................  F-4
  Consolidated Statements of Stockholders' Equity for the years ended
    December 31, 1998, 1997 and 1996.......................................  F-5
  Consolidated Statements of Cash Flows for the years ended
    December 31, 1998, 1997 and 1996.......................................  F-6
  Notes to Consolidated Financial Statements - December 31, 1998...........  F-8

Financial Statement Schedule:
  Schedule II - Valuation and Qualifying Accounts for the years ended
    December 31, 1998, 1997 and 1996....................................... F-29

All other  schedules for which  provision is made in the  applicable  accounting
regulation of the Securities and Exchange  Commission are not required under the
related instructions or are inapplicable and, therefore, have been omitted.



<PAGE>



                        [Letterhead of Ernst & Young LLP]



                         Report of Independent Auditors




Board of Directors and Stockholders
Reliv' International, Inc.

We  have  audited  the  accompanying   consolidated  balance  sheets  of  Reliv'
International,  Inc. and  subsidiaries as of December 31, 1998 and 1997, and the
related consolidated  statements of income,  stockholders' equity and cash flows
for each of the three years in the period ended  December  31, 1998.  Our audits
also  included  the  financial  statement  schedule  listed in the Index at Item
14(a).  These financial  statements and schedule are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
financial statements and schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the consolidated financial position of Reliv'
International,  Inc. and  subsidiaries  at December  31, 1998 and 1997,  and the
consolidated  results of their  operations  and their cash flows for each of the
three years in the period ended December 31, 1998, in conformity  with generally
accepted  accounting  principles.  Also, in our opinion,  the related  financial
statement  schedule,   when  considered  in  relation  to  the  basic  financial
statements  taken as a whole,  presents  fairly  in all  material  respects  the
information set forth therein.





                                   /s/ Ernst & Young LLP


March 12, 1998
St. Louis, Missouri
























                                      F-1
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                           Consolidated Balance Sheets
<TABLE>
<CAPTION>


                                                                           December 31
                                                                       1998            1997
                                                                  ------------    -----------
<S>                                                               <C>             <C> 
Assets       
Current assets:
   Cash and cash equivalents                                      $  2,816,804    $  2,426,426
   Accounts and notes receivable, 
     less allowances of $5,000 in
     1998 and $7,600 in 1997                                           777,444         865,701
   Inventories:
     Finished goods                                                  1,702,359       1,453,282
     Raw materials                                                   1,865,649         785,706
     Sales aids and promotional materials                              361,322         403,830
                                                                  ------------    ------------
                                                                     3,929,330       2,642,818

   Refundable income taxes                                             314,284          31,303
   Prepaid expenses and other current assets                           440,596         490,638
   Deferred income taxes                                                79,269          90,065
                                                                  ------------    ------------
Total current assets                                                 8,357,727       6,546,951

Other assets:
   Goodwill, net of accumulated amortization of $13,000                512,399            --
   Other assets                                                        703,623         202,133
                                                                  ------------    ------------
Total other assets                                                   1,216,022         202,133

Property, plant and equipment:
   Land                                                                829,222         790,677
   Building                                                          8,201,744       2,854,548
   Machinery and equipment                                           2,783,923       1,723,482
   Office equipment                                                    446,205         303,235
   Computer equipment and software                                   1,676,372       1,452,577
   Construction in progress                                            235,511       4,797,090
                                                                  ------------    ------------
                                                                    14,172,977      11,921,609
   Less accumulated depreciation and amortization                   (3,493,754)     (2,700,745)
                                                                  ------------    ------------
                                                                    10,679,223       9,220,864
                                                                  ------------    ------------
Total assets                                                      $ 20,252,972    $ 15,969,948
                                                                  ============    ============
</TABLE>


See accompanying notes.

 











                                     F-2
<PAGE>


                                      
                   Reliv' International, Inc. and Subsidiaries

                           Consolidated Balance Sheets

<TABLE>
<CAPTION>

                                                                            December 31
                                                                        1998            1997
                                                                  ------------    ------------
<S>                                                               <C>             <C>         
Liabilities and stockholders' equity 
Current liabilities:
   Accounts payable and accrued expenses                          $  5,189,755    $  3,290,131
   Income taxes payable                                                 55,258            --
   Borrowings under line of credit                                     313,825            --
   Current maturities of long-term debt and
     capital lease obligations                                         508,362         358,124
   Unearned income                                                     107,695           5,003
                                                                  ------------    ------------
Total current liabilities                                            6,174,895       3,653,258

Non-current liabilities:
   Capital lease obligations, less current maturities                  373,455          39,105
   Long-term debt, less current maturities                           5,216,107       5,109,520
   Other non-current liabilities                                       148,349            --
                                                                  ------------    ------------
Total non-current liabilities                                        5,737,911       5,148,625

Stockholders' equity:
   Common stock, no par value; 20,000,000 shares authorized,
     9,653,502 shares issued and outstanding in 1998 
     and 9,617,307 shares issued and outstanding in 1997             9,179,764       9,135,764
   Notes receivable - officers and directors                           (44,746)         (4,633)
   Retained earnings (deficit)                                        (354,195)     (1,673,164)
   Accumulated other comprehensive loss:
      Foreign currency translation adjustment                         (440,657)       (289,902)
                                                                  ------------    ------------
Total stockholders' equity                                           8,340,166       7,168,065


                                                                  ------------    ------------
Total liabilities and stockholders' equity                        $ 20,252,972    $ 15,969,948
                                                                  ============    ============


</TABLE>

See accompanying notes.


 















                                      F-3
<PAGE>


                   Reliv' International, Inc. and Subsidiaries

                        Consolidated Statements of Income


<TABLE>
<CAPTION>

                                                      Year ended December 31
                                                1998            1997            1996
                                           ------------    ------------    ------------


<S>                                        <C>             <C>             <C>         
Sales at suggested retail                  $ 75,987,414    $ 71,066,845    $ 60,840,620
Less distributor allowances on
   product purchases                         24,093,903      24,230,575      20,110,627
                                           ------------    ------------    ------------
Net sales                                    51,893,511      46,836,270      40,729,993

Costs and expenses:
   Cost of products sold                     14,286,498       9,404,283      10,193,418
   Distributor royalties and commissions     16,664,486      16,837,084      13,429,386
   Selling, general and administrative       18,069,355      17,083,792      14,585,127
                                           ------------    ------------    ------------
                                             49,020,339      43,325,159      38,207,931
                                           ------------    ------------    ------------
Income from operations                        2,873,172       3,511,111       2,522,062

Other income (expense):
   Interest expense                            (509,492)       (210,268)       (212,819)
   Other income                                 134,249         113,145         147,771
                                           ------------    ------------    ------------
Income before income taxes                    2,497,929       3,413,988       2,457,014
Provision for income taxes                      941,000       1,385,000         950,000
                                           ------------    ------------    ------------
Net income                                 $  1,556,929    $  2,028,988    $  1,507,014
                                           ============    ============    ============



Earnings per common share (1)              $        .16    $        .21    $        .15

Earnings per common share -
assuming dilution(1)                       $        .16    $        .20    $        .15

<FN>
(1) Per share data for 1996  reflects the pro forma  effect of the  Company's 10
percent stock dividend  declared on January 31, 1997 and distributed on February
28, 1997.
</FN>
</TABLE>


See accompanying notes.















                                      F-4
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                 Consolidated Statements of Stockholders' Equity

<TABLE>
<CAPTION>

                                                                                                        
                                                                                       Accumulated
                                     Common Stock       Notes Receivable  Retained        Other        Treasury Stock  
                                     ------------         Officers and     Earnings    Comprehensive   --------------  
                                   Shares     Amount       Directors     (Deficit)    Income/(Loss)  Shares    Amount      Total
                                  ------------------------------------------------------------------------------------------------ 

<S>                               <C>        <C>            <C>          <C>           <C>          <C>      <C>        <C>       
Balance at December 31, 1995      9,311,301  $3,412,986     $(4,633)     $2,714,723    $ (79,634)   214,366  $(535,826) $5,507,616
 Net income                               -           -          -        1,507,014            -          -          -   1,507,014
 Other comprehensive
  income/(loss):
   Foreign currency
    translation adjustment                -           -          -                -       90,604          -          -      90,604
                                                                                                                        -----------
 Total comprehensive income                                                                                             $1,597,618
                                                                                                                        -----------
 Common stock purchased 
   for treasury                           -           -          -                -            -    309,189   (823,808)   (823,808)
 Options exercised                    8,113      10,266          -                -            -          -          -      10,266
 Cancellation of treasury stock    (295,755)    (59,154)         -         (710,820)           -   (295,755)   714,974     (55,000)
 Dividends paid ($.02 per share)          -           -          -         (179,370)           -          -          -    (179,370)
 Stock dividend declared 
     January 31, 1997               876,870   5,847,728          -       (5,847,728)           -     22,780          -           -
                                  -------------------------------------------------------------------------------------------------
Balance at December 31, 1996      9,900,529   9,211,826       (4,633)    (2,516,181)      10,970    250,580   (644,660) $6,057,322
                                  -------------------------------------------------------------------------------------------------
 Net income                               -           -          -        2,028,988            -          -          -   2,028,988
 Other comprehensive
  income/(loss):
   Foreign currency       
    translation adjustment                -           -          -                -     (300,872)         -          -    (300,872)
                                                                                                                        -----------
 Total comprehensive income                                                                                             $1,728,116
                                                                                                                        -----------
 Common stock purchased
   for treasury                           -           -          -                -            -     86,306   (337,127)   (337,127)
 Options exercised                   10,438      13,125          -                -            -          -          -      13,125
 Warrants exercised                  29,140           -          -                -            -          -          -           -
 Cancellation of treasury stock    (314,106)    (89,187)         -         (892,600)           -   (314,106)   981,787           -
 Adjustment to stock dividend        (8,694)          -          -                -            -    (22,780)         -           -
 Dividends paid ($.03 per share)          -           -          -         (293,371)           -          -          -    (293,371)
                                  -------------------------------------------------------------------------------------------------
Balance at December 31, 1997      9,617,307   9,135,764       (4,633)    (1,673,164)    (289,902)         -          -  $7,168,065
                                  -------------------------------------------------------------------------------------------------
 Net income                               -           -          -        1,556,929            -          -          -   1,556,929
 Other comprehensive
  income/(loss):
   Foreign currency        
     translation adjustment               -           -          -                -     (150,755)         -          -    (150,755)
                                                                                                                        -----------
 Total comprehensive income                                                                                             $1,406,174
                                                                                                                        -----------
 Options exercised                   36,195      44,000      (44,000)             -            -          -          -           -
 Repayment of loan by                   
   officers and directors                 -           -        3,887              -            -          -          -       3,887
 Dividends paid 
   ($.025 per share)                      -           -          -         (237,960)           -          -          -    (237,960)
                                  -------------------------------------------------------------------------------------------------
Balance at December 31, 1998      9,653,502  $9,179,764     $(44,746)    $ (354,195)   $(440,657)         -  $       -  $8,340,166
                                  =================================================================================================

</TABLE>

See accompanying notes.

                                      F-5
<PAGE>


                   Reliv' International, Inc. and Subsidiaries

                      Consolidated Statements of Cash Flows

<TABLE>
<CAPTION>

                                                                Year ended December 31
                                                           1998           1997           1996
                                                      -----------    -----------    -----------
<S>                                                   <C>            <C>            <C>        
Operating activities
Net income                                            $ 1,556,929    $ 2,028,988    $ 1,507,014
Adjustments to reconcile net income to
   net cash provided by operating activities:
     Depreciation and amortization                        806,146        607,281        629,157
     Provision for losses on accounts receivable            9,915           --           78,699
     Provision for deferred income taxes                    9,232        (31,096)        (1,974)
     Foreign currency translation (gain)/loss              38,756        (23,019)         3,169
     (Increase) decrease in accounts and notes
       receivable                                        (474,159)       185,115       (480,365)
     (Increase) decrease in inventories                (1,348,163)        30,553       (216,431)
     (Increase) decrease in refundable income taxes      (294,589)        21,496        183,454
     (Increase) decrease in prepaid expenses and
       other current assets                                56,032         14,803        (61,861)
     (Increase) decrease in other assets                 (502,034)      (128,244)        69,753
     Increase (decrease) in accounts payable and
       accrued expenses                                 2,083,822       (128,082)       480,944
     Increase (decrease) in income taxes payable           66,756        (68,940)       (77,890)
     Increase (decrease) in unearned income               102,711        (17,594)         7,839
                                                      -----------    -----------    -----------
Net cash provided by operating activities               2,111,354      2,491,261      2,121,508

Investing activities
Proceeds from the sale of property, plant and
   equipment                                                8,923         73,010            837
Purchase of property, plant and equipment              (1,756,442)    (5,054,726)      (765,386)
Proceeds from the sale of  investments                       --             --           81,969
Repayment of loans to officers and directors                3,887           --             --
                                                      -----------    -----------    -----------
Net cash used in investing activities                  (1,743,632)    (4,981,716)      (682,580)

Financing activities
Proceeds from long-term borrowings and line of
   credit                                                 785,307      3,958,514        363,887
Principal payments on long-term borrowings and
   line of credit                                        (344,774)      (220,144)      (171,097)
Principal payments under capital lease obligations        (44,336)       (84,723)       (59,230)
Proceeds from stock options exercised                        --           13,125         10,266
Dividends paid                                           (237,960)      (293,371)      (179,370)
Purchase of treasury stock                                   --         (337,127)      (878,808)
                                                      -----------    -----------    -----------
Net cash provided (used) by financing activities          158,237      3,036,274       (914,352)
Effect of exchange rate changes on cash and cash
   equivalents                                           (135,581)      (228,163)        77,018
                                                      -----------    -----------    -----------
Increase  in cash and cash equivalents                    390,378        317,656        601,594
Cash and cash equivalents at beginning of year          2,426,426      2,108,770      1,507,176
                                                      -----------    -----------    -----------
Cash and cash equivalents at end of year              $ 2,816,804    $ 2,426,426    $ 2,108,770
                                                      ===========    ===========    ===========

</TABLE>



See accompanying notes.









                                      F-6
<PAGE>


                   Reliv' International, Inc. and Subsidiaries

                Consolidated Statements of Cash Flows (continued)




<TABLE>
<CAPTION>

                                                             Year ended December 31
                                                          1998         1997        1996
                                                      ----------   ----------   ----------

<S>                                                   <C>          <C>          <C> 
Supplemental disclosures of cash flow information:
     Cash paid during the year for:      
       Interest                                       $  556,962   $  219,997   $  217,698
                                                      ==========   ==========   ==========

       Income taxes                                   $1,201,896   $1,396,476   $  845,632
                                                      ==========   ==========   ==========

     Non cash investing and financing transactions:
       Capital lease obligations entered into         $  508,830   $   92,519   $     --
                                                      ==========   ==========   ==========

</TABLE>


See accompanying notes.



































                                       F-7
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements

                                December 31, 1998

1. Nature of Business and Significant Accounting Policies

Nature of Business

Reliv'  International,  Inc.  (the  Company)  produces  a line of food  products
including nutritional  supplements,  diet management products,  granola bars and
sports drink mixes.  The Company  also  distributes  a line of premium skin care
products.  These  products  are sold by  subsidiaries  of the Company to a sales
force of  independent  distributors  and  licensees  of the  Company  that  sell
products  directly to consumers.  The Company and its subsidiaries sell products
to  distributors  throughout  the United  States and in Australia,  Canada,  New
Zealand,  Mexico and the United  Kingdom.  In  addition,  the  Company  provides
manufacturing and packaging services for unrelated customers.

Principles of Consolidation

The consolidated  financial  statements  include the accounts of the Company and
its foreign and domestic subsidiaries. All significant intercompany accounts and
transactions have been eliminated.

Inventories

Inventories  are  valued  at the  lower  of  cost  or  market.  Product  cost is
determined  using standard  costs,  which  approximate  the first-in,  first-out
basis. Other inventory cost is determined using the first-in, first-out basis.

Property, Plant and Equipment

Property,  plant and  equipment are stated on the cost basis.  Depreciation  and
amortization,  which includes the  amortization of assets recorded under capital
leases,  are computed using the  straight-line  or  accelerated  method over the
useful life of the related assets.

Goodwill

Goodwill  represents  the cost in  excess  of the fair  value of the net  assets
acquired and is being  amortized on a  straight-line  basis over a period of ten
years. On a periodic  basis,  the Company  evaluates  goodwill for impairment by
comparing estimated future discounted cash flows of the business to its carrying
value.






























                                      F-8
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements

1. Nature of Business and Significant Accounting Policies (continued)

Revenue Recognition

The Company generally receives its sales price in cash accompanying  orders from
independent  distributors and makes related commission payments in the following
month.  The net sales price is the suggested  retail price less the  distributor
discount  of 25  percent to 45 percent of such  suggested  retail  price.  Sales
revenue and  commission  expenses are recorded when the  merchandise is shipped.
Unearned income represents  prepaid orders for which the Company has not shipped
the merchandise.

Foreign Currency Translation

The financial  statements of foreign subsidiaries have been translated into U.S.
dollars in accordance with FASB statement No. 52, Foreign Currency  Translation.
All balance sheet  accounts  have been  translated  using the exchange  rates in
effect at the balance sheet date.  Income statement amounts have been translated
using the average  exchange  rate for the year.  The gains and losses  resulting
from the changes in exchange rates from year to year have been reported in other
comprehensive income/loss. The effect on the statements of income of transaction
gains and losses is insignificant for all years presented.

Income Taxes

The  provision  for  income  taxes is  computed  using the  liability  method in
accordance with FASB statement No. 109, Accounting for Income Taxes. The primary
difference between financial statement and taxable income results from financial
statement accruals and reserves.


























                                      F-9
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


1. Nature of Business and Significant Accounting Policies (continued)

Stock-Based Compensation

The Company  accounts for stock options in  accordance  with APB Opinion No. 25,
Accounting for Stock Issued to Employees. Since the Company grants stock options
at an  exercise  price not less than the fair value of the shares at the date of
grant, no compensation expense is recognized. The Financial Accounting Standards
Board has issued  Statement of Financial  Accounting  Standards  (SFAS) No. 123,
Accounting  and  Disclosure  of  Stock-Based  Compensation,  effective for years
beginning  after  December  1995.  The Company  has elected the  disclosure-only
alternative of this  pronouncement  in a footnote to these financial  statements
(see Note 8).

Basic and Diluted Earnings per Share

Basic and diluted  earnings per share are  calculated  in  accordance  with FASB
Statement  No. 128,  Earnings per Share.  All earnings per share amounts for all
periods have been presented, and, where appropriate,  restated to conform to the
requirements of Statement No. 128.

Basic earnings per common share are computed  using the weighted  average number
of common shares  outstanding during the year. Diluted earnings per common share
are computed  using the weighted  average  number of common shares and potential
dilutive  common  shares  that were  outstanding  during the  period.  Potential
dilutive  common shares consist of outstanding  stock options and warrants.  See
Note 7 for additional  information  regarding earnings per share. On January 31,
1997, the Company  declared a 10 percent stock dividend on the Company's  common
stock,  which was  distributed on February 28, 1997 to shareholders of record on
February 14, 1997. The dividend was transferred from retained earnings to common
stock in the amount of $5,848,000, which was based on the closing price of $6.50
per share on the declaration date.  Average shares outstanding and all per share
amounts included in the accompanying consolidated financial statements and notes
are based on the increased  number of shares giving  retroactive  recognition to
the stock dividend.

Advertising

Costs of sales aids and  promotional  materials are  capitalized as inventories.
All other advertising and promotional costs are expensed when incurred.



































                                      F-10
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


1. Nature of Business and Significant Accounting Policies (continued)

Cash Equivalents

The Company's  policy is to consider demand deposits and short-term  investments
with a maturity of three months or less when purchased as cash equivalents.

Use of Estimates

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial  statements and accompanying notes.
Actual results could differ from those estimates.

Reclassifications

Certain reclassifications have been made to prior years' financial statements to
conform to the current presentation.

2. Acquisition of Reliv UK, Ltd.

On October 1, 1998,  the  Company  acquired  the common  stock of Reliv UK, Ltd.
(Reliv UK) in exchange for 250,000  shares of Reliv  Europe,  Inc.,  the holding
company of the  acquired  entity and certain  other  consideration  as described
below.  Prior to the  acquisition,  Reliv UK was a licensee of the Company.  The
shares issued of Reliv Europe were valued at $12,500.  In  conjunction  with the
acquisition,  the previous owner of Reliv UK forgave  approximately  $435,000 in
advances to Reliv UK, and the  Company  converted  $420,000  of its  advances to
Reliv UK into 8,400,000 shares of Reliv Europe, which represents a 97% ownership
interest in Reliv Europe.  Also, Reliv Europe,  Inc. is to make monthly payments
of 1.5% of the retail sales of Reliv UK to the previous  owner of Reliv UK for a
period  of ten  years.  These  payments  are being  expensed  as  incurred.  The
operations of Reliv UK are included in the consolidated  statement of operations
from the date of  acquisition.  The transaction was accounted for as a purchase,
and the  excess  cost  over  fair  value  of the net  assets  acquired  is being
amortized on a straight-line basis over a ten-year period.









































                                      F-11
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


2. Acquisition of Reliv UK, Ltd. (continued)

The pro forma  unaudited  results of operations for the years ended December 31,
1998 and 1997,  assuming  the  purchase of Reliv UK had been  consummated  as of
January 1, 1997, follow:

                                                  1998               1997
                                              ------------     -------------

Net sales                                      $52,115,582       $47,232,848
Net income                                       1,403,844         1,722,685

Net income per common share:
  Basic                                               $.15              $.18
  Diluted                                             $.14              $.17


3. Research and Development Expenses

Research and  development  expenses of $319,000,  $286,000 and $289,000 in 1998,
1997 and 1996, respectively, were charged to selling, general and administrative
expenses as incurred.


4. Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses at December 31, 1998 and 1997,  consist of
the following:

                                       1998           1997
                                    ------------  ------------

Trade payables                       $3,568,334     $1,432,901
Distributors commissions              1,172,164      1,326,579
Sales taxes                             221,377        192,130
Interest expense                         27,851         75,321
Payroll and payroll taxes               114,906        173,689
Other                                    85,123         89,511
                                    ------------  ------------
                                     $5,189,755     $3,290,131
                                    ============  ============



































                                      F-12
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


5. Short-Term Borrowings

In January 1996, the Company  obtained two separate lines of credit amounting to
$500,000 and  $600,000,  respectively.  Borrowings  under the  $500,000  line of
credit are due January 1999 and bear  interest,  payable  monthly,  at the prime
rate.  Borrowings  under the $600,000  line of credit are due February  2001 and
bear interest,  payable  monthly,  at the prime rate. A portion of the Company's
inventory and property,  plant and equipment with a net book value of $3,825,000
as of  December  31,  1998  are  pledged  as  security  under  the  terms of the
agreements.   The  agreements  include   restrictive   covenants,   including  a
requirement  that  the  Company  maintain  a  current  ratio of 1.5 to 1.0 and a
minimum net worth of  $5,500,000.  As of December  31,  1998,  the Company had a
current  ratio of 1.35,  but it has obtained a waiver of this  covenant  through
June 30, 1999. As of December 31, 1998,  the unused  portion of the credit lines
was $786,175.


6. Long-Term Debt

Long-term debt at December 31, 1998 and 1997, consists of the following:
<TABLE>
<CAPTION>
                                                                                          1998             1997
                                                                                     ------------    -------------
<S>                                                                                    <C>              <C>    
Industrial revenue bonds payable in monthly installments  (including interest at
   85% of prime) not to exceed  $9,611,  commencing  August 1, 1991;  secured by
   land and building (net book value  $2,709,000 at December 31, 1998);  balance 
   due on March 1, 2005                                                                $  540,776       $  597,907
                                                                                       


Note payable in monthly installments (including interest at prime and additional
   interest  at 15% of prime on the  balance of the  industrial  revenue  bonds)
   equal  to  $9,611  less  installment  applied  to  industrial  revenue  bond,
   commencing August 1, 1991; unsecured; balance due on March 1, 2005                     204,755          204,755
                                                                                            

Term loan payable in monthly installments of $19,550, including interest at 8.5%
   through April 2001;  secured by equipment  and  inventory  (net book value of
   $3,825,000 at December 31, 1998)                                                       478,260          662,133
                                                                                            

Term loan  payable in monthly  installments  of $38,802,  including  interest at
   8.5%, with the balance due March 2001; secured by land and building (net book
   value of $5,601,000 at December 31, 1998)                                            4,355,063        3,958,514
                                                                                     ------------    ------------
                                                                                        5,578,854        5,423,309
Less current maturities                                                                  (362,747)        (313,789)
                                                                                     ------------    -------------
                                                                                       $5,216,107       $5,109,520
                                                                                     ============    =============
</TABLE>






















                                      F-13
<PAGE>


                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


6. Long-Term Debt (continued)

Principal maturities of long-term debt at December 31, 1998 are as follows:

              1999                             $     362,747
              2000                                   396,555
              2001                                 4,288,603
              2002                                    88,455
              2003                                    98,535
              Thereafter                             343,959
                                               ------------- 
                                               $   5,578,854
                                               ============= 


7. Earnings Per Share

The following table sets forth the computation of basic and diluted earnings per
share:

<TABLE>
<CAPTION>

                                                            Year ended December 31
                                                       1998          1997           1996
                                                   -----------  ------------    ------------

<S>                                                <C>           <C>            <C>       
Numerator:
   Numerator for basic and diluted earnings     
     per share - net income                        $ 1,556,929   $ 2,028,988    $  1,507,014
Denominator:
   Denominator for basic earnings per share -
     weighted average shares                         9,645,000     9,600,000       9,854,000
   Effect of dilutive securities:
      Employee stock options and other warrants
                                                       390,000       707,000         471,000
                                                   -----------  ------------    ------------
   Denominator for diluted earnings per share -
     adjusted weighted average shares
                                                   $10,035,000  $ 10,307,000    $ 10,325,000
                                                   ===========  ============    ============ 

Basic earnings per share                              $0.16         $0.21           $0.15
                                                   ===========  ============    ============ 
Diluted earnings per share                            $0.16         $0.20           $0.15
                                                   ===========  ============    ============ 
</TABLE>




8.  Stock  Options,   Warrants,   Treasury  Stock,  Repurchase  Agreements,  and
    Distributor Stock Purchase Plan

Stock Options

The Company had an incentive  stock option plan for key employees  which expired
in January 1995.  Accordingly,  no additional  options can be granted under this
plan as of that date.  At December  31,  1998,  options  for 189,200  shares and
250,800  shares  were  outstanding  at an option  price of $2.045  and $2.25 per
share,  respectively.  The  options are  exercisable  at various  dates  through
December 1999.









                                      F-14
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


8.  Stock  Options,   Warrants,   Treasury  Stock,  Repurchase  Agreements,  and
    Distributor Stock Purchase Plan (continued)

Stock Options (continued)

In May 1995, the Company  adopted an incentive  stock option plan which provides
for the grant of incentive  stock  options and  nonqualified  stock  options for
employees  (including  officers)  and  other  consultants  and  advisors  to the
Company.  A maximum of 1,100,000  shares can be purchased at an option price not
less  than  the fair  market  value of the  stock  at the time the  options  are
granted.

As the  result of the  Company's  10%  stock  dividend  in  February  1997,  all
outstanding  options  and  warrants  were  adjusted  to  reflect  for the  stock
dividend.

The  Company has  elected to follow APB  Opinion  No. 25,  Accounting  for Stock
Issued to Employees,  (APB 25) and related interpretations in accounting for its
employee and nonemployee director stock options because, as discussed below, the
alternative  fair value accounting  provided for under SFAS No. 123,  Accounting
for Stock-Based  Compensation,  requires the use of option valuation models that
were not  developed for use in valuing  employee  stock  options.  Under APB 25,
because the exercise price of the Company's  employee and  nonemployee  director
stock  options  equals the market price of the  underlying  stock on the date of
grant, no compensation expense is recognized.

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123 and has been  determined  as if the Company had  accounted  for its
employee  stock options under the fair value method of the  statement.  The fair
value for these options was estimated at the date of grant using a Black-Scholes
option pricing model with the following weighted average assumptions:  risk-free
interest  rates  ranging from 5.15% to 6.10% for 1996,  5.70% to 5.97% for 1997,
and 4.55% for 1998;  dividend yield of .50%;  volatility  factor of the expected
price of the Company's stock of .658 for 1996, .624 for 1997, and .681 for 1998;
and a weighted average expected life of 4.03 years.

The Black-Scholes option valuation model was developed for use in estimating the
fair value of traded  options which have no vesting  restrictions  and are fully
transferable.  In addition,  option valuation models require the input of highly
subjective  assumptions  including the expected stock price volatility.  Because
the   Company's   employee  and   nonemployee   director   stock   options  have
characteristics significantly different from those of traded options and because
changes in the subjective input assumptions can materially affect the fair value
estimate,  in  management's  opinion,  the  existing  models do not  necessarily
provide  a  reliable  single  measure  of the  fair  value of its  employee  and
nonemployee director stock options.



















                                      F-15
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


8.  Stock  Options,   Warrants,   Treasury  Stock,  Repurchase  Agreements,  and
    Distributor Stock Purchase Plan (continued)


Stock Options (continued)

For purposes of pro forma  disclosures,  the estimated fair value of the options
and warrants is amortized  to expense  over the vesting  period.  The effects of
applying the pro forma  disclosure  provisions of SFAS No. 123 are not likely to
be  representative  of the effects on reported net income for future years.  The
Company's pro forma information follows:

                                       1998          1997           1996
                                     ---------------------------------------- 

Pro forma net income                  $1,450,356    $1,861,748     $1,385,941

Pro forma earnings per share:                                   
       Basic                                $.15          $.19           $.14
       Diluted                              $.14          $.18           $.13

A summary of the Company's stock option activity and related information for the
years ended December 31 follows:

<TABLE>
<CAPTION>
                                     1998                        1997                        1996
                          -------------------------------------------------------------------------------------
                                          Weighted                    Weighted                    Weighted
                                            Avg.                        Avg.                        Avg.
                                          Exercise                    Exercise                    Exercise
                             Options        Price        Options        Price        Options        Price
                          ------------------------------------------------------------------------------------
<S>                        <C>              <C>        <C>              <C>          <C>            <C>   
Outstanding beginning of
  the year                 1,165,900        $1.954     1,076,900        $1.841       883,850        $1.712
Granted:
  Price = fair value         275,000         2.125       100,000         3.125       206,250         2.355
  Price > fair value          75,000         2.3375            -             -             -             -
Exercised (1)                (38,300)        1.348       (11,000)        1.506       (10,450)        1.250
Forfeited                     (2,750)        1.818             -             -        (2,750)        1.250
                          ===========                 ===========                 ===========   
Outstanding at end 
  of year                  1,474,850        $2.021     1,165,900        $1.954     1,076,900        $1.841
                          ===========                 ===========                 ===========   

Exercisable at end of
  year                       971,914                     723,332                     496,828
                          ===========                 ===========                 ===========   

<FN>
(1) Shares  issued were less than  options  exercised  due to cashless  exercise
provision.
</FN>

</TABLE>







                                      F-16
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


8.  Stock  Options,   Warrants,   Treasury  Stock,  Repurchase  Agreements,  and
    Distributor Stock Purchase Plan (continued)


Stock Options (continued)

<TABLE>
<CAPTION>

                                                        As of December 31, 1998

                              Options Outstanding                                      Options Exercisable
                     --------------------------------------                     ----------------------------------
 Range of Exercise        Number          Weighted Avg.       Weighted Avg.         Number        Weighted Avg.
      Prices           Outstanding       Remaining Life       Exercise Price     Exercisable     Exercise Price
- -------------------- ----------------- -------------------- ------------------- --------------- ------------------

<S>                     <C>                   <C>                <C>                <C>              <C>   
$1.25 - $2.00             443,850             1.95               $1.328             305,248          $1.329
$2.01 - $2.875            933,000             2.70                2.234             568,666           2.215
$3.125                     98,000             3.96                3.125              98,000           3.125
                     -----------------                                          ---------------

$1.25 - $3.125          1,474,850             2.56               $2.021             971,914          $2.028
                     =================                                          ===============
</TABLE>

Warrants

In 1996,  the Company,  as part of a consulting  agreement,  issued  warrants to
purchase  38,036 shares of common stock.  The exercise  prices of these warrants
ranged from $.045 per share to $1.932 per share and had a term of two years.  In
1997, as a renewal of this  agreement,  the Company issued  warrants to purchase
9,600 shares at an exercise price of $6.25 per share with a term of two years.

In July 1996,  as part of another  consulting  agreement,  the Company  issued a
warrant to  purchase  101,948  shares of common  stock at an  exercise  price of
$4.182 per share. This warrant has a term of three years.










                                      F-17
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements



8.  Stock  Options,   Warrants,   Treasury  Stock,  Repurchase  Agreements,  and
    Distributor Stock Purchase Plan (continued)


Warrants  (continued)

A summary of the  Company's  warrant  activity and related  information  for the
years ended December 31 follows:

<TABLE>
<CAPTION>
                                     1998                         1997                        1996
                          -------------------------------------------------------------------------------------
                                          Weighted                    Weighted                    Weighted
                                            Avg.                        Avg.                        Avg.
                                          Exercise                    Exercise                    Exercise
                            Warrants        Price       Warrants        Price       Warrants        Price
                          ------------------------------------------------------------------------------------

<S>                          <C>            <C>          <C>            <C>            <C>          <C>   
Outstanding beginning of
  the year                   111,548        $4.360       143,348        $3.430         3,364        $1.496
Granted:
  Price < fair value               -             -             -             -         6,990         0.045
  Price = fair value               -             -         9,600         6.250        31,046         1.932
  Price > fair value               -             -             -             -       101,948         4.182
Exercised (1)                      -             -       (41,400)        1.578             -             -
Forfeited                          -             -             -             -             -             -
                          -----------                 -----------                 ----------- 
Outstanding at end 
  of year                    111,548        $4.360       111,548        $4.360       143,348        $3.430
                          ===========                 ===========                 =========== 

Exercisable at end of
  year                       111,548                     111,548                     143,348
                          ===========                 ===========                 ===========

<FN>
(1) Shares  issued were less than warrants  exercised  due to cashless  exercise
provision.
</FN>

</TABLE>

<TABLE>
<CAPTION>
                                                        As of December 31, 1998

                              Warrants Outstanding                                   Warrants Exercisable
                      -------------------------------------                   -----------------------------------
 Range of Exercise        Number          Weighted Avg.      Weighted Avg.         Number        Weighted Avg.
       Prices           Outstanding      Remaining Life      Exercise Price     Exercisable      Exercise Price
- --------------------- ---------------- -------------------- ----------------- ----------------- -----------------

<S>                        <C>                <C>                <C>              <C>                <C>   
$4.182                     101,948            0.496              $4.182           101,948            $4.182
$6.250                       9,600            0.456               6.250             9,600             6.250
                      -------------                                         --------------

$4.182 - $6.25             111,548            0.492              $4.360           111,548            $4.360
                      =============                                         ==============
</TABLE>









                                      F-18
<PAGE>



                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements



8.  Stock  Options,   Warrants,   Treasury  Stock,  Repurchase  Agreements,  and
    Distributor Stock Purchase Plan (continued)


Treasury Stock and Repurchase Agreements

In October 1992, the Company  entered into a stock  repurchase  agreement with a
former  officer/director  of  the  Company.  Under  the  agreement,   which  was
retroactive to July 1992,  the Company was obligated to purchase  259,686 of the
individual's  shares of Company common stock. The mandatory purchase occurred in
six  quarterly  installments  of  43,281  shares  beginning  in  July  1992  and
concluding in December  1993. As of December 31, 1993,  the Company had redeemed
all 259,686 shares required by the agreement for $657,683.

Under  the same  agreement,  the  Company  also had the  option to  purchase  an
additional 432,814 of the individual's shares on the basis of 43,281 shares each
quarter beginning in January 1995 and concluding in April 1996. Through December
31, 1996, the Company had exercised all options under the agreement and redeemed
an additional 432,814 shares for $870,218. As of December 31, 1997, all treasury
shares had been retired.

In May 1997, the former  officer/director  filed a demand for  arbitration  with
respect to the stock purchase agreement and consulting agreement entered into in
October   1992.   The   demand   claimed   damages    resulting   from   alleged
misrepresentations   made  by  the  Company  regarding  these  agreements.   The
arbitration  ruling was issued in  December  1998 and awarded no damages to this
individual.

Distributor Stock Purchase Plan

In November 1998, the Company established a Distributor Stock Purchase Plan. The
plan  allows   distributors  who  have  reached  the  "Ambassador"   status  the
opportunity to allocate up to 10% of their monthly compensation into the plan to
be used to purchase the Company's  common stock at the current market value. The
plan also states that at the end of the year, the Company will grant warrants to
purchase  additional shares of the Company's common stock based on the number of
shares purchased by the distributors under the plan during the year. The warrant
exercise price will equal the market price for the Company's common stock at the
date of issuance. The warrants issued shall be in the amount of 25% of the total
shares  purchased  under the plan  during the year.  This plan will  commence in
January 1999.















                                      F-19
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


9. Leases

The Company  leases  certain  manufacturing,  storage and office  facilities and
certain equipment and automobiles.  These leases have varying terms, and certain
leases have renewal  and/or  purchase  options.  Future  minimum  payments under
noncancelable  leases  with  initial  or  remaining  terms in excess of one year
consist of the following at December 31, 1998:

                                                   Capital            Operating 
                                                   Leases              Leases
                                                 -----------        -----------

   1999                                             $181,415          $246,126
   2000                                              154,662           164,022
   2001                                              148,741            92,355
   2002                                              112,307            87,788
   2003                                                   -              1,104
   Thereafter                                             -                 -
                                                 -----------        -----------
   Total minimum lease payments                     597,125           $591,395
                                                                    ===========
   Less amount representing interest                 78,055
                                                 -----------    
   Present value of minimum lease payments
     (including current portion of $145,615)       $519,070
                                                 ===========   

Machinery,  office and computer equipment at December 31, 1998 and 1997, include
approximately  $598,073 and  $246,333 of  equipment  under leases that have been
capitalized.  Accumulated  depreciation  and  amortization  for  such  equipment
approximated $87,149 and $154,978 at December 31, 1998 and 1997, respectively.

Rent expense for all operating  leases was  $324,272,  $311,554 and $289,975 for
the years ended December 31, 1998, 1997 and 1996, respectively.

10. License Agreement

The Company has a license  agreement  with the  individual who developed many of
the Company's  products.  This agreement provides the Company with the exclusive
worldwide  license to manufacture and sell all products  created by the licensor
and requires monthly royalty payments of 5 percent of net sales,  with a minimum
payment of $10,000 and a maximum  payment of $22,000.  The agreement  terminates
the earlier of December 2001 or on the death of licensor.  The amount of expense
under this agreement was $264,000 for each of the years ended December 31, 1998,
1997 and 1996.











                                      F-20
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


11. Income Taxes

The components of income before income taxes are as follows:

                                             Year ended December 31
                                        1998           1997         1996
                                   -----------------------------------------

Domestic                            $2,637,355     $3,625,708    $2,710,323
Foreign                               (139,426)      (211,720)     (253,309)
                                   -----------------------------------------
                                    $2,497,929     $3,413,988    $2,457,014
                                   =========================================

The components of the provision for income taxes are as follows:

                                             Year ended December 31
                                        1998           1997          1996
                                   -----------------------------------------
Current:
   Federal                            $801,000     $1,239,000      $758,000
   Foreign                              69,000         38,000        88,000
   State                                59,000        134,000       108,000
                                   -----------------------------------------
Total current                          929,000      1,411,000       954,000

Deferred:
   Federal                               3,000        (24,000)       (3,000)
   Foreign                               9,000              -        (1,000)
   State                                     -         (2,000)            -
                                   -----------------------------------------
Total deferred                          12,000        (26,000)       (4,000)
                                   -----------------------------------------

                                      $941,000     $1,385,000      $950,000
                                   =========================================














                                      F-21
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


11. Income Taxes (continued)

The  provision  for income  taxes is  different  from the  amounts  computed  by
applying the United States federal statutory income tax rate of 34 percent.  The
reasons for these differences are as follows:

                                                   Year ended December 31
                                               1998         1997        1996
                                          -------------------------------------

Income taxes at statutory rate               $849,000   $1,161,000    $835,000
Differences between U.S. and 
  foreign tax rates on foreign income           5,000       27,000      12,000
State income taxes,
   net of federal benefit                      39,000       88,000      71,000
Provision for IRS audit settlement                  -       75,000           -
Other                                          48,000       34,000      32,000
                                          -------------------------------------
                                             $941,000   $1,385,000    $950,000
                                          =====================================

The  components  of the  deferred  tax asset and the related tax effects of each
temporary difference at December 31, 1998 and 1997, are as follows:

                                                1998                1997
                                            ---------------------------------
Deferred tax asset:
   Product refund reserve                       $18,000              $18,000
   Obsolescence reserve                          65,000               40,000
   Bad debt reserve                               2,000                3,000
   Miscellaneous accrued expenses                (5,731)              29,065
                                            =================================
                                                $79,269              $90,065
                                            =================================

Federal income taxes have not been provided on the undistributed earnings of the
Company's  Australian and New Zealand subsidiaries since the Company has foreign
tax credits available to offset any related federal income taxes.

The Internal  Revenue Service (IRS)  examinations of the Company's U.S.  federal
income tax returns for fiscal  years 1992  through  1994  resulted in a proposed
assessment  against the Company.  In early 1998,  this  examination was resolved
with no material adverse effect on the Company's  financial  position or results
of operation.








                                      F-22
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


12. Employee Benefit Plans

In 1995,  the Company  established a 401(k)  employee  savings plan which covers
substantially all employees. During 1995 and 1996, employees could contribute up
to 5 percent  of their  gross  income to the plan,  and the  Company  matched 50
percent of the employee's contribution. Company contributions totaled $23,000 in
1996. In 1997, the Company  merged a  pre-existing  profit sharing plan into the
401(k) plan.  For 1997,  employees  could  contribute up to 7.5 percent of their
gross income to the plan, and the Company  matched 100 percent of the employee's
contribution.  Company  contributions  under the 401(k) plan totaled $115,000 in
1997. Company contributions  totaled $0 in 1996 for discretionary  contributions
for the former profit sharing plan.

In 1998,  employees could  contribute up to 7.5 percent of their gross income to
the plan and the  Company  matched 75 percent  of the  employee's  contribution.
Company contributions under the 401(k) plan totaled $126,000 in 1998.

13. Incentive Compensation Plans

Effective January 1, 1994, the Company adopted an annual incentive  compensation
plan   and   a   long-term   incentive   plan.   These   plans   include   three
officers/directors  and are effective  until  termination  of their  employment.
Participants in the plans are entitled to receive additional  compensation based
on  the  attainment  of  defined  annual  and  long-term  performance  measures.
Incentive  compensation  under each of the plans cannot exceed the participant's
base salary rate. The base salary rates and the performance  measures  specified
by both plans are established annually by the Board of Directors.

The Company paid approximately $0, $240,000 and $525,000 in 1998, 1997 and 1996,
respectively, under its incentive compensation plans.

During 1998, the Company  established a supplemental  executive  retirement plan
which allows certain  employees to defer a portion of their annual  salary/bonus
into a grantor  trust.  The  participants  have a choice of  certain  investment
vehicles,   and   earnings/losses   on   the   trust   assets   accrue   to  the
benefit/detriment   of  the  participants.   The  Company  may  also  match  the
participants' deferral amount. In 1998, the Company agreed to a 56% match, which
approximated $65,000.













                                      F-23
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


14. Employment Agreements

In November  1992, the Company  entered into a services  agreement with a former
officer  for a term  retroactively  commencing  in July  1992  and  expiring  in
December 1999. The Company paid approximately $50,000 in each of the years ended
December 31, 1998, 1997 and 1996.

Effective  January 1, 1994, the Company entered into employment  agreements with
three   officers/directors  and  in  June  1997,  entered  into  new  employment
agreements  with  two of these  officers/directors.  The  employment  agreements
provide for base salary rates  established  annually by the Board of  Directors.
The Company  paid base  salaries of  $1,272,000,  $960,000 and $960,000 in 1998,
1997 and 1996, respectively, under the terms of the agreements.

15. Related Party Transactions

An  officer/director  of the Company is a principal in a law firm which provides
legal services to the Company.  During the years ended  December 31, 1998,  1997
and 1996,  the Company  incurred  fees to the  officer/director  and his firm of
approximately $396,000, $332,000 and $231,000, respectively.

Accounts   and   notes    receivable    include    accounts    receivable   from
officers/directors of $44,746,  $4,633 and $4,633 at December 31, 1998, 1997 and
1996, respectively.

During  1996,  the Company  paid  $121,000  for goods and  services to a company
wholly  owned by three  officers/directors  and one  director  of the Company in
connection with promotional activities.

16. Consulting Agreements

In  conjunction  with an  acquisition,  the Company  entered  into a  consulting
agreement with a partnership consisting of three former stockholders.  Under the
agreement,  which  commenced  in March 1992 and  expires in February  2002,  the
Company pays annual consulting fees to the partnership equal to 2 percent of the
gross sales  amount of all  products  sold by the Company in  Australia  and New
Zealand   determined  by  the  suggested   retail  price  up  to   approximately
$A10,000,000 in 1992 and  $A12,000,000  in all subsequent  years during the term
and 3 percent of retail sales that exceed those  figures.  Total  expense  under
this  agreement  approximated  $78,000,  $96,000 and $133,000 in 1998,  1997 and
1996, respectively.

17. Legal Procedings

In  May  1998,  the  former  sales/general  manager  of the  Company's  Canadian
subsidiary filed lawsuit claiming unlawful termination.  The individual had been
terminated  by the Company in March  1998.  The  Company  believes  the claim is
without merit and intends to vigorously defend itself. At this time, the outcome
of this matter is uncertain, and a range of loss cannot be reasonably estimated.
However,  management  believes  that the final  outcome will not have a material
adverse  effect on the  financial  position  or  results  of  operations  of the
Company.








                                      F-24
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


18. Segment Information

Description of Products and Services by Segment

The Company  has two  reportable  segments:  a network  marketing  segment and a
manufacturing  and packaging  segment.  The Company's  network marketing segment
consists of six  operating  units that sell  nutritional,  dietary and skin care
products  to a sales force of  independent  distributors  who sell the  products
directly to customers.  The  manufacturing and packaging segment consists of the
manufacturing  operation of the Company that produces nearly all of the products
sold by the network  marketing  segment  along with  products made for unrelated
customers based on the customers' specifications.

Measurement of Segment Profit or Loss and Segment Assets

The Company  evaluates  performance  and allocates  resources based on profit or
loss from operations before interest  expense,  other  non-operating  income and
expense and income taxes. The accounting policies of the reportable segments are
the same as those described in the summary of significant accounting policies.

Intersegment  sales and  transfers  are  recorded  at cost  plus an  agreed-upon
intercompany profit on intersegment sales and transfers.

Factors Management Used to Identify the Enterprise's Reportable Segments

The Company's  reportable  segments are business  units that perform  distinctly
different functions. The manufacturing and packaging segment is evaluated on its
sales  and  profitability  to  its  unrelated  outside  customers,   along  with
performance  against  standard  costs for its  intersegment  sales.  The network
marketing  segment is  evaluated on the sales and  profitability  of the network
marketing product line to its sales force of independent distributors.














                                      F-25
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


18. Segment Information (continued)

Segment data for the fiscal years ended December 31, 1998, 1997 and 1996:

<TABLE>
<CAPTION>

                                                        1998             1997            1996
                                                --------------------------------------------------
<S>                                                 <C>              <C>             <C>    
Net Sales
  Net sales to external customers:   
     Network marketing                              $45,561,745      $45,311,467     $37,419,875
     Manufacturing and packaging                      6,331,766        1,524,803       3,310,118
                                                --------------------------------------------------
  Total net sales to external customers              51,893,511       46,836,270      40,729,993

  Intersegment net sales:
     Manufacturing and packaging                      7,387,501        6,994,590       5,736,777
                                                --------------------------------------------------
  Total net sales                                    59,281,012       53,830,860      46,466,770

  Reconciling Items:
     Intersegment net sales                          (7,387,501)      (6,994,590)     (5,736,777)
                                                --------------------------------------------------
  Total consolidated net sales                      $51,893,511      $46,836,270     $40,729,993
                                                ==================================================

Depreciation and amortization
     Network marketing                                 $492,920         $457,194        $452,483
     Manufacturing and packaging                        313,226          150,087         176,674
                                                --------------------------------------------------
Total consolidated depreciation and
  amortization expense                                 $806,146         $607,281        $629,157
                                                ==================================================

Segment Profit
     Network marketing                               $5,045,857       $5,116,625      $4,055,671
     Manufacturing and packaging                       (616,995)         (16,140)       (200,532)
                                                --------------------------------------------------
  Total segment profit                                4,428,862        5,100,485       3,855,139

Reconciling items:
     Corporate expenses                              (1,555,690)      (1,589,374)     (1,333,077)
     Nonoperating-net                                   134,249          113,145         147,771
     Interest expense                                  (509,492)        (210,268)       (212,819)
                                                --------------------------------------------------
Total consolidated income before
  income taxes                                       $2,497,929       $3,413,988      $2,457,014
                                                ==================================================
</TABLE>







                                      F-26
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                   Notes to Consolidated Financial Statements


18. Segment Information (continued)

<TABLE>
<CAPTION>
                                                        1998             1997            1996
                                                --------------------------------------------------
<S>                                                 <C>              <C>             <C>    
Segment assets
     Network marketing                              $13,271,828      $12,740,414     $ 7,772,109
     Manufacturing and packaging                      4,164,340          803,108       1,420,786
                                                --------------------------------------------------
  Total segment assets                               17,436,168       13,543,522       9,192,895

Reconciling items:
     Corporate assets                                 2,816,804        2,426,426       2,208,770
                                                --------------------------------------------------
  Total consolidated assets                         $20,252,972      $15,969,948     $11,401,665
                                                ==================================================

Capital expenditures
     Network marketing                              $   433,128       $5,012,770     $   384,818
     Manufacturing and packaging                      1,323,314           41,956         380,568
                                                --------------------------------------------------
  Total capital expenditures                         $1,756,442       $5,054,726     $   765,386
                                                ==================================================


Geographic Area Data
                                                        1998             1997            1996
                                                --------------------------------------------------

Net sales to external customers 
     United States                                  $47,356,172      $41,718,773     $34,408,349
     Australia                                        2,307,044        2,560,714       3,550,213
     New Zealand                                        589,752          888,710       1,172,743
     Canada                                           1,213,609        1,338,425       1,246,624
     Mexico                                             317,457          329,648         352,063
     United Kingdom                                     109,477                -               -
                                                --------------------------------------------------
Total net sales to external customers               $51,893,511      $46,836,270     $40,729,992
                                                ==================================================

Assets by area 
     United States                                  $16,730,842      $13,202,451     $ 8,340,211
     Australia                                        1,878,575        1,488,667       1,472,565
     New Zealand                                        646,584          534,465         668,501
     Canada                                             677,550          467,467         692,905
     Mexico                                             257,431          276,898         227,483
     United Kingdom                                      61,990                -               -
                                                --------------------------------------------------
Total consolidated assets                           $20,252,972      $15,969,948     $11,401,665
                                                ==================================================
</TABLE>

Major Customer

Revenues from sales to one customer of the Company's manufacturing and packaging
segment  represented  approximately  $5.4 million of consolidated  net sales for
1998.





                                      F-27
<PAGE>

19. Quarterly Financial Data (Unaudited)

<TABLE>
<CAPTION>

                                          First         Second           Third           Fourth
                                    ------------------------------------------------------------ 
                                               (In thousands, except per share amounts)

             1998
<S>                                    <C>            <C>             <C>             <C>      
Net sales                              $  12,277      $  11,995       $  12,579       $  15,043
Cost of products sold                  $   2,254      $   2,169       $   3,728       $   6,135
Net income                             $     633      $     513       $      73       $     338
Earnings per share:                                                                 
   Basic                               $     .07      $     .05       $     .01       $     .03
   Diluted                             $     .07      $     .05       $     .01       $     .03
 
             1997
Net sales                              $  12,670      $  11,771       $  11,480       $  10,915
Cost of products sold                  $   2,532      $   2,337       $   2,521       $   2,015
Net income                             $     819      $     595       $     282       $     333
Earnings per share:                                                 
   Basic                               $     .09      $     .06       $     .03       $     .03
   Diluted                             $     .08      $     .06       $     .03       $     .03

</TABLE>


























                                      F-28
<PAGE>




                   Reliv' International, Inc. and Subsidiaries

                 Schedule II - Valuation and Qualifying Accounts

              For the years ended December 31, 1998, 1997 and 1996



<TABLE>
<CAPTION>

            Column A                  Column B       Column C      Column D       Column E     Column F
- ----------------------------------------------------------------------------------------------------------
                                                           Additions
                                                   ------------------------- 
                                      Balance at    Charged to   Charged to                    Balance at 
                                      beginning     costs and       other        Deductions        end 
        Classification                 of year      expenses      accounts        describe      of year            
- ----------------------------------------------------------------------------------------------------------

Year ended December 31, 1998
- ----------------------------                                                                      
<S>                                  <C>             <C>           <C>          <C>             <C>    
  Deducted from asset accounts:
     Allowance for doubtful           
       accounts                      $   7,600       $   9,887     $    --      $  12,487(1)    $   5,000 
     Reserve for obsolete                                                                               
       inventory                       109,000         180,000          --        113,000(2)      176,000  
  Supporting liability                                                                               
       accounts                                                                                       
     Reserve for refunds                50,000         377,000          --        377,000(3)       50,000 
                                     ---------------------------------------------------------------------

Year ended December 31, 1997                                                                                             
- ----------------------------                                                                                             
                                                                                                                         
  Deducted from asset accounts:
     Allowance for doubtful           
       accounts                      $  13,000       $    --       $    --      $   5,400(1)    $   7,600 
     Reserve for obsolete                                                                               
       inventory                       125,000            --            --         16,000(2)      109,000  
  Supporting liability                                                                               
       accounts                                                                                         
     Reserve for refunds                78,800         186,000          --        214,800(3)       50,000 
                                                                                                                      
                                 ------------------------------------------------------------------------- 

Year ended December 31, 1996                                                                                
- ----------------------------                                                                   
  Deducted from asset accounts:                                                                                         
     Allowance for doubtful                                                                                              
       accounts                      $   7,000       $  78,700      $    --     $  72,700(1)   $  13,000               
     Reserve for obsolete                                                                     
       inventory                           --          125,000           --            --        125,000 
  Supporting liability 
       accounts                                                                                         
     Reserve for refunds                78,800          92,000           --        92,000(3)      78,800         
                                                                          
                                 -------------------------------------------------------------------------- 

<FN>                                
(1)   Uncollectable accounts written off, net of recoveries.
(2)   Disposal of obsolete inventory.
(3)   Amounts refunded, net of salable amounts returned.
</FN>
</TABLE>






                                      F-29
 


                                  EXHIBIT 10.14

                                 LOAN AGREEMENT

         AGREEMENT,  dated March 20, 1996 by and between  RELIV'  INTERNATIONAL,
INC.  (the COMPANY ) and  SOUTHWEST  BANK OF ST.  LOUIS,  a banking  institution
organized under the laws of the State of Missouri, (the "BANK").

         WHEREAS the COMPANY  desires to borrow from the BANK sums not to exceed
Two Million Four Hundred And Fifty Thousand And No/1OO  DOLLARS  ($2,450,000.00)
and the BANK is willing, subject to and upon the terms and conditions herein set
forth, to lend such sums to the COMPANY.

         NOW, THEREFORE, IT IS AGREED:

ARTICLE I - AMOUNT AND TERMS OF LOANS

         Section 1.1 -     TERM LOAN

         Subject to and upon the terms and conditions herein set forth, the BANK
shall  lend to the  COMPANY  and the  COMPANY  shall  borrow  from  the  BANK an
aggregate  principal sum of Nine Hundred And Fifty  Thousand And No/100  DOLLARS
($950,000.00).  Such  borrowing  by the COMPANY  hereunder  shall be made at the
offices of the BANK, St. Louis, Missouri.

         Section 1.2 -     TERM LOAN NOTE

         The  borrowing  under  Section 1.1 shall be  evidenced  by a promissory
note, Term Note,  payable to the order of the BANK in the amount of Nine Hundred
And Fifty Thousand And No/100 DOLLARS ($950,000.00). Term Note will be contained
in the form of Exhibit A attached  hereto,  which shall be dated January 2, 1996
(the  "Closing  Date") and shall be duly  executed  by the  COMPANY  with blanks
appropriately completed in conformity herewith.

         Term Note  shall be payable in four (4)  consecutive  monthly  interest
only payments,  then shall be payable in sixty (60) consecutive monthly interest
and  principal  payments  commencing  June 2, 1996,  in the  amount of  Nineteen
Thousand Five Hundred Forty Seven and 18/100  DOLLARS  ($19,547.18),  each which
shall first be applied to interest,  computed as set forth in Section 1.3 below,
and then to principal. Term Note shall mature on June 2, 2001, at which time all
unpaid  principal,  together with all accrued and unpaid interest,  shall be due
and payable.

         Section 1.1(a)    LINE OF CREDIT A and LINE OF CREDIT B

         The BANK shall lend to the  COMPANY,  subject to and upon the terms and
conditions  herein  set  forth,  at any time or from  time to time on or  before
January 15, 1997, sums not to exceed One Million Dollars (1,000,000.00) for Line
of Credit A and Five Hundred Thousand DOLLARS ($500,000.00) for Line of Credit B
in the aggregate outstanding at any one time; provided, however,

                                                         

<PAGE>




that BANK may extend such  termination  date for  successive one year periods at
its sole  option by notice to such  effect at least  twenty-four  hours prior to
January 15, 1997, and provided,  further, however, that all such borrowings from
time to time shall be payable  on demand and that  should  demand be made at any
time prior to January 15,  1997,  then COMPANY  shall have no further  rights to
borrow,  nor shall BANK have any  obligations  to lend  further  sums under this
Section 1.1(a).

         Section 1.2(a)    LINE OF CREDIT NOTE A and LINE OF CREDIT NOTE B

         The obligation of the COMPANY to repay the aggregate  unpaid  principal
amount  of all  line of  credit  loans by the BANK  from  time to time  shall be
evidenced by Line of Credit A and Line of Credit B promissory notes to the order
of the  BANK  substantially  in the  form of  Exhibit  BI and 52,  respectively,
attached hereto which shall be dated as of February 1, 1996 for Line of Credit A
and January 2, 1996 for Line of Credit B, and duly  executed by the COMPANY with
blanks appropriately filled in conformity herewith.

         Line of  Credit A shall be  revolving  and be  payable  on demand or if
demand be not made then in sixty (60) consecutive monthly interest only payments
commencing March 1, 1996. The maximum available  borrowings under Line of Credit
A shall be  reduced  by Two  Hundred  Thousand  Dollars  (200,000.00)  each year
beginning  February  1, 1997.  The Line of Credit A shall  mature on February 1,
2001 at which time all unpaid  principal,  together  with all accrued and unpaid
interest, shall be due and payable.

         Anything  herein  and in the  Line  of  Credit  Notes  to the  contrary
notwithstanding, the line of credit loans shall terminate and the balance due on
the Line of Credit  Notes shall become due and payable on demand or if demand be
not made, then on February 1, 2001 for Line of Credit A and January 15, 1997 for
Line of Credit B, as same may be extended at the option of the BANK  pursuant to
Section 1.1(a) above. In the event of such extension the COMPANY shall execute a
renewal line of credit note and such other documents and instruments as the BANK
shall request.

         The Term  Notes and Line of Credit  and as any of same may be from time
to time amended,  modified or renewed are referred to herein collectively as the
"Notes."

         Section 1.3 -  INTEREST

         (a) Term Note shall bear  interest from date thereof to maturity on the
unpaid  principal  balance  thereof at the rate per annum equal to Eight and one
half percent  (8.50%),  fixed.  Line of Credit A and B shall bear  interest from
date thereof to maturity on the unpaid principal balance thereof at the rate per
annum  equal  to the  prime  rate of the  BANK,  said  interest  rate to  change
simultaneously with each change in the prime rate of the BANK and after maturity
by  acceleration  or otherwise at a rate equal to five percent (5%) in excess of
the prime rate of the BANK in effect when such balance is due and payable.


                                                        




                                        2

<PAGE>




         (b) For purposes of this Agreement,  the "prime rate" of the Bank shall
mean the rate of interest  announced from time to time by the BANK as its "prime
rate,"  such  term  being  used  only as a  reference  rate and not  necessarily
representing the lowest or other rate charged to any particular  customer of the
BANK.  In the event the BANK  ceases to use the term  "prime  rate" in setting a
base rate of interest for commercial loans, the term "prime rate" as used herein
shall be  determined  by reference to the rate used by the BANK as its base rate
of interest for commercial loans.

ARTICLE II  - PRE PAYMENTS

         Section 2.1 -  OPTIONAL PREPAYMENTS

         The COMPANY  shall have the right from time to time to prepay the Notes
at any time in whole or in part in accordance  with the terms of the Notes.  Any
such prepayment may be made without premium.  Any partial prepayment shall first
be applied to  interest  with the  balance,  if any, to be applied to payment of
principal in the inverse order of maturity.


ARTICLE III - CONDITIONS PRECEDENT TO BORROWING

         The  obligation  of the BANK to lend the  amount  of Two  Million  Four
Hundred And Fifty  Thousand And No/100  DOLLARS  ($2,450,000.00)  to the COMPANY
hereunder  shall  be  subject  to the  following  conditions  precedent  in each
instance:

         Section 3.1 -  BORROWING AUTHORIZATIONS

         At or prior to the date of the first  borrowing  hereunder  the COMPANY
shall provide to the BANK evidence of corporate borrowing  authority  acceptable
to BANK.

         Section 3.2 -  PROCEEDINGS; RECEIPT OF DOCUMENTS

         All corporate and legal  proceedings  and all documents and instruments
in connection  with the borrowings  herein  referenced  shall be satisfactory in
form and substance to the BANK.


ARTICLE IV -  GOOD TITLE TO PROPERTIES

         The COMPANY has good and  marketable  title to all its  properties  and
assets subject to no liens, mortgages, pledges, security interest,  encumbrances
or charges of any kind,  except such as provided  under the  provisions  of this
Agreements in favor of the BANK and as set forth in Schedule 4 attached hereto.









                                        3

<PAGE>


ARTICLE V -  AFFIRMATIVE COVENANTS

         The COMPANY  covenants and agrees that, until the Notes,  together with
interest and all its other  indebtedness  and  obligation to the BANK under this
Agreement,  are paid in full, and the BANK'S commitment hereunder is terminated,
unless specifically waived in writing by the BANK:

         Section 5.1 - FINANCIAL STATEMENTS AND OTHER INFORMATION

         The COMPANY shall furnish to the BANK:

         (a) As soon as  practicable  and in any event  within  thirty (30) days
after the close of each month,  an unaudited  (i) balance  sheet of the COMPANY,
and (ii) profit and loss statement of the COMPANY.

         (b) As soon as  practicable  and in any event  within  ninety (90) days
after the close of each fiscal year of the COMPANY,  a certified audited balance
sheet and a profit and loss  statement  of the COMPANY  whose  fiscal year shall
have then ended as at the end of and for the fiscal  year just  closed,  setting
forth corresponding  figures of the previous fiscal year in comparative form and
on a consistent  basis  (except for changes made in  accordance  with  generally
accepted  accounting  principles  which are shown by  appropriate  notes  and/or
schedules) all in reasonable detail.

         (c)  Promptly  upon the  commencement  thereof,  written  notice of any
litigation,   including   arbitrations,   and  of  any  proceedings  before  any
governmental agency which would, if successful,  materially adversely affect the
COMPANY or where the amount involved exceeds $100,000; and

         (d) With reasonable  promptness,  such other information respecting the
business, operations and financial condition of the COMPANY as the BANK may from
time to time reasonably request.

         The BANK,  upon prior notice to the COMPANY,  is hereby  authorized  to
deliver a copy of any financial  statement or any other information  relating to
the  business,  operations  or financial  condition of the COMPANY  which may be
furnished  to it or  come  to  its  attention  pursuant  to  this  Agreement  or
otherwise,  to any regulatory body or agency having  jurisdiction  over the BANK
or, to any person which shall, or shall have any right or obligation to, succeed
to all or any part of the BANK'S  interest in the Notes,  this Agreement and any
security herein provided for or otherwise securing the Notes

         Section 5.2       INSPECTION BY BANK

         The  COMPANY  shall allow any  representative  of the BANK to visit and
inspect any of the properties of the COMPANY to examine the books of account and
other records and files of the COMPANY to make copies thereof and to discuss the
affairs,  business,  finances and  accounts of the COMPANY  with its  respective
directors, officers and employees.


                                                       


                                       4
<PAGE>



         Section 5.3       DEMAND DEPOSIT ACCOUNTS

         The COMPANY  shall  maintain all its demand  deposit  accounts with the
BANK.

         Section 5.4 -  CURRENT RATIO AND NET WORTH

         The COMPANY  shall at all times  maintain a ratio of current  assets to
current  liabilities  of not less than 1.5 to 1.0. The COMPANY will  maintain at
all times a tangible net worth not less than Five Million Five Hundred  Thousand
Dollars ($5,500,000.00) All of the above accounting and financial terms shall be
determined in accordance with generally accepted accounting principles.

         Section 5.5 -  INSURANCE

         (a) COMPANY shall (i) keep all of its  properties  fully insured at all
times with responsible  insurance carriers satisfactory to the BANK against loss
or damage by fire and other  hazards,  (ii) maintain  adequate  insurance at all
times with  responsible  insurance  carriers  satisfactory  to the BANK  against
liability on account of damage to persons and property and under all  applicable
workmen's  compensation  laws, and (iii) maintain  adequate  insurance  covering
other  risks as the BANK  may  reasonably  request  with  responsible  insurance
carriers  satisfactory to the BANK. The BANK shall be named as loss payee on all
such hazard insurance policies and an additional named insured on such liability
policies and such policies shall be payable to the BANK and the COMPANY as their
interest appear. Such policies shall not be cancelable without the giving of ten
(10) days prior written  notice to the BANK nor shall any act or omission by the
COMPANY  invalidate  the  obligation  of the  insurer to the BANK.  A  duplicate
original or certificate of each such policy of insurance shall be,  delivered by
the COMPANY to the BANK upon the request of the BANK. All  recoveries  under any
such policy of insurance  shall be applied  first to the payment of interest due
on unpaid  principal  and the  remainder  shall be applied to the  prepayment of
installments of principal in the inverse order of their  maturities  pursuant to
the Notes.  For the purpose of this Section 5.5 (a),  insurance  shall be deemed
adequate  if the same is not less  extensive  in  coverage  and  amount  than is
customarily  maintained by other persons engaged in the same or similar business
similarly situated.

         (b) The  COMPANY  shall,  from time to time upon  request  of the BANK,
promptly  furnish or cause to be  furnished  to the BANK  evidence,  in form and
substance satisfactory to the BANK, of the maintenance of all insurance required
by this  Section  5.5(b) to be  maintained,  including,  but not limited to such
originals  or codes  as the  BANK  may  request  of  policies,  certificates  of
insurance,  riders,  and  endorsements  relating to such  insurance and proof of
premium payments

         Section 5.6 -  PROPERTIES IN GOOD CONDITION

         The COMPANY shall keep its properties in good repair, working order and
condition and, from time to time, make all needful and proper repairs, renewals,
replacements,  additions and improvements  thereto, so that the business carried
on may be properly and advantageously  conducted at all times in accordance with
prudent business management.

                                                       



                                        5

<PAGE>




         Section 5.7       MAINTENANCE OF BUSINESS

         The COMPANY will  continue  its  business  and  maintain its  corporate
existence  and its right to transact the business in which it is engaged in good
standing

         Section 5.8       TAXES AND CLAIMS

         The COMPANY shall duly pay and discharge (a) all taxes, assessments and
governmental levies and charges upon or against the COMPANY or its properties or
assets prior to the date on which penalties  attach  thereto,  unless and to the
extent  that such  taxes are being  diligently  contested  in good  faith and by
appropriate proceedings and appropriate reserves therefor have been established,
and,  if  requested  by the BANK,  indemnity  satisfactory  to the BANK has been
furnished by the COMPANY to the BANK; and, upon request of the BANK, the COMPANY
shall  furnish or cause to be  furnished  to the BANK copies of all tax bills or
assessments evidencing payment of the amounts due thereunder; and (b) all lawful
claims, whether for labor, materials,  supplies, services or anything else which
might or could, if unpaid, become a lien or charge upon the properties or assets
of the COMPANY, unless and to the extent only that the same are being diligently
contested in good faith and by appropriate  proceedings and appropriate reserves
there  for have been  established,  and,  if  requested  by the BANK,  indemnity
satisfactory to the BANK has been furnished by the COMPANY to the BANK.


         Section 5.9 - BOOKS AND RESERVES

         The COMPANY shall:

         (a)  maintain,  at all times,  true and  complete  books,  records  and
accounts in which true and correct entries shall be made of its  transactions in
accordance with generally accepted accounting  principles  consistently applied,
and

         (b) by means of appropriate  entries, not less often than at the end of
each month,  reflect in its accounts and in all financial  statements  furnished
pursuant to Section 5.1 proper liabilities and reserves for all taxes and proper
reserves  for  depreciation,   renewals  and   replacements,   obsolescence  and
amortization  of its properties and bad debts,  all in accordance with generally
accepted accounting principles consistently applied, as above described.

         Section 5.10 -  SECURITY

         All obligations of Company  provided for by this agreement and the Note
shall be secured by the existing liens and security interest given by COMPANY to
BANK

 

                                                         


                                       6

<PAGE>



        Section 5.11 -  ACCOUNTANTS

         The  COMPANY  shall  give the BANK  prompt  notice of any change of the
COMPANY'S independent certified public accountant and a statement of the reasons
for such change.  The COMPANY must at all time utilize an independent  certified
public accountant acceptable to the BANK.

ARTICLE VI -  NEGATIVE COVENANTS

         The COMPANY  covenants and agrees that,  until the Notes  together with
interest and all its other  indebtedness  to the BANK under this  Agreement  are
paid in full, and the BANK'S  commitment  hereunder is  terminated,  the COMPANY
shall not, without the prior written consent of the BANK:

         Section 6.1 -  CAPITAL EXPENDITURES

         Make or be committed to make, directly or indirectly,  expenditures for
fixed or capital assets (including but not limited to the total of cash expended
and indebtedness  incurred pursuant to Section 6.2(b) herein) amounting,  in the
aggregate   for  the  COMPANY,   in  any  fiscal  year  of  the  COMPANY  (on  a
non-cumulative  basis,  to the effect that any  amounts not  expended in any one
period  may not be  expended  in any  subsequent  one) to more  than  the sum of
$1,000,000.00,  excluding those capital  expenditures  made with the proceeds of
any borrowing hereunder and all expenditures for inventory purchased for resale.

         Section 6.2 - MORTGAGES, LIENS, ETC.

         Create, incur, assume or suffer to exist any mortgage, pledge, security
interest,  encumbrance, lien or charge of any kind upon or defect in title to or
restriction  upon the use of any of the  COMPANY'S  property  or  assets  of any
character  under  conditional  sales,  finance  lease of other  title  retention
agreements, except:

         (a) Mortgages, liens, pledges and security interest  in favor the BANK;

         (b) Mortgages,  pledges,  liens and security  interest  existing on the
date hereof which are described in Schedule 6.2 hereto, but not the extension of
coverage to other  property,  extension of maturity,  refunding or  modification
thereof in whole or in part except as indicated on Schedule 6.2.

         Section 6.3 -  INDEBTEDNESS

         Create, incur, assume or suffer to exist,  contingently  or  otherwise,
any indebtedness, except

         (a)      Indebtedness of the COMPANY under this Agreement;


                                                        



                                        7

<PAGE>




         (b) Unsecured  current  liabilities  incurred in the ordinary course of
business  other than those  which are for money  borrowed  or are  evidenced  by
bonds, debentures, notes or other similar instrument;

         (c) Indebtedness (not overdue) secured by mortgages,  liens or security
interest permitted by Section 6.2;

         (d) Indebtedness under guaranties or for other contingent  liabilities,
to the extent permitted by section 6.4;

         (e) Unsecured Subordinated Debt, meaning any unsecured obligation which
is  expressly  subordinated  to the  obligations  of  COMPANY  to BANK in a form
satisfactory to the BANK and described in Schedule 6.3 attached hereto;

         (f) Indebtedness  existing on the date hereof described in Schedule 6.3
attached  hereto,  but not the  extension  of maturity,  increase,  refunding or
modification thereof in whole or in part.

         Section 6.4    LOANS, INVESTMENTS AND GUARANTIES

         Lend or advance money,  credit or property to any person,  or invest in
(by capital  contribution or otherwise) , or acquire any interest whatsoever in,
or purchase or  repurchase  the stock or  indebtedness,  or all or a substantial
part of the assets or properties,  of any person, or guarantee,  assume, endorse
or otherwise become  responsible for (directly or indirectly or by an instrument
having the effect of assuring any person's payment or performance or capability)
the indebtedness, performance, obligations, stock or dividends of any person, or
agree to do any of the foregoing, except:

         (a) Endorsement of negotiable  instruments for deposit or collection in
the ordinary course of business;

         (b)  Investments  in  readily  marketable,  direct  obligations  of the
Government of the United States of America maturing not more than one year after
the date of purchase thereof, commercial paper rated double "A" or better and/or
in Certificates of Deposit issued by the BANK;

         (c) Investments  representing the indebtedness of any person owing as a
result of the sale by the COMPANY in the ordinary course of business of products
or services or tangible personal property no longer required in its business;

         Section 6.5 -  COMPANY

         Amend the Articles of Incorporation by By-Laws or other organization or
similar agreements of the COMPANY or liquidate,  dissolve or otherwise alter the
form of the COMPANY. The

                                                        


                                        8

<PAGE>




COMPANY further agrees that it shall not: (a) sell, lease, transfer or otherwise
dispose of (whether in one transaction or a series of related  transactions) any
of its assets if the aggregate  value thereof  represents a material part of the
aggregate value of all its assets;  (b) consolidate with or merge into any other
corporations,  or permit another  corporation to merge into it, or acquire, in a
transaction analogous in purpose or effect to a merger or consolidation,  all or
substantially all of the properties or assets of any other person; or, (c) enter
into any  arrangement,  directly  or  indirectly,  with any person  whereby  the
COMPANY  shall sell or transfer any  property,  real or  personal,  and used and
useful in its business,  whether now owned or hereafter acquired, and thereafter
rent or lease such property or other property  which the COMPANY  intends to use
for  substantially  the same purpose or purposes as the  property  being sold or
transferred.

         Section 6.6 -  MANAGEMENT

         Make any material change in the management of the COMPANY.

         Section 6.7 - MERGER, DISSOLUTION, SALE OF ASSETS

         Enter into any  transactions of merger or  consolidation,  or transfer,
sell,  assign,  lease, or otherwise  dispose of all or a substantial part of its
properties or assets, or any of its notes or accounts receivable,  or any assets
or properties necessary or desirable for the proper conduct of its business,  or
change the nature of its business,  or wind up, liquidate or dissolve,  or agree
to do any of the foregoing.


ARTICLE VII -  DEFAULTS AND REMEDIES

         Section 7.1     EVENTS OF DEFAULT

         If any one or more of the following  events  (herein  called "Events of
Default")  shall occur for any reason  whatsoever  (and whether such  occurrence
shall be voluntary or  involuntary  or come about or be effected by operation of
law or pursuant to or in compliance  with any  judgment,  decree or order of any
court or any order,  rule or regulation of any  administrative  or  governmental
body) , that is to say:

         (a) If  default  shall be made in the due and  punctual  payment of the
installments  of  principal  and interest or, any premium on, any one or more of
the Notes,  or any other  obligation or  liabilities  of the COMPANY to the BANK
whether direct, indirect, contingent, liquidated or unliquidated when and as the
same shall become due and  payable,  whether at maturity or by  acceleration  or
otherwise, such default continuing for a period of ten days after notice thereof
to the COMPANY from the BANK;

         (b) If default shall be made in the  performance  or observance  of, or
shall occur under,  any covenant,  agreement,  or  provisions  contained in this
Agreement or in any instrument or





                                        9

<PAGE>




document  delivered to the BANK in connection with or pursuant to this Agreement
or if any  such  instrument  or  document  shall  terminate  or  become  void or
unenforceable without the written consent of the BANK and such, action shall not
be cured within ten business  days after notice  thereof to the COMPANY from the
BANK;

         (c) If any  representation  or warranty or any other  statement of fact
herein or in any writing, certificate, report or statement at any time furnished
to the BANK pursuant to or in connection  with,  this  Agreement,  or otherwise,
shall be false in any material respect or misleading in any material respect;

         (d) If the  COMPANY  shall admit in writing  its  inability  to pay its
debts generally as they become due; file a petition in bankruptcy or petition to
take advantage of any insolvency  act; make an assignment for the benefit of its
creditors;  commence a proceeding for the  appointment  of a receiver,  trustee,
liquidator or conservator of itself or of the whole or any  substantial  part of
its property; file a petition or answer seeking reorganization or arrangement or
similar relief under the Federal  bankruptcy laws or any other applicable law or
statute of the United States or any State;

         (e) If the  COMPANY  shall  be  adjudged  a  bankrupt;  or a  court  of
competent  jurisdiction  shall enter an order,  judgment or decree  appointing a
receiver,  trustee,  liquidator or conservator of the COMPANY or of the whole or
any substantial part of its properties,  or approve a petition filed against the
COMPANY seeking  reorganization  or similar relief under the Federal  bankruptcy
laws or any other  applicable  law or statute of the United States or any State;
or if, under the provisions of any other law for the relief or aid of debtors, a
court of competent  jurisdiction  shall assume custody or control of the COMPANY
or of the  whole  or any  substantial  part of its  properties;  or if  there is
commenced   against  the  COMPANY  and  such  proceeding  or  petition   remains
undismissed  for a period of 30 days; or if the COMPANY by any act indicated its
consent to, approval of or acquiescence in any such proceeding or petition; or

         (f) Any  default by the COMPANY  under any  indenture,  mortgage,  loan
agreement, note, deed of trust, agreement or other instrument to which it or any
of its  properties  is a party or by which it is bound or  failure by COMPANY in
the due performance of any covenant contained in any such document; or

         (g) If this Agreement or any security or any other  document  delivered
in connection with a purchase to this Agreement shall at any time for any reason
cease to be in full force and effect or shall be  declared  to be null and void,
or the  validity or  enforceability  of any thereof  shall be  contested  by the
COMPANY  or any other  obligor  thereunder,  or the  transactions  completed  or
contemplated  hereunder  shall be contested  by the  COMPANY,  or if the COMPANY
shall deny that it has any or further liability or obligation hereunder;

         Then, and in any such event, and at any time thereafter, if such or any
other Event of Default  shall then be  continuing,  the BANK may, at its option,
declare the Notes to be due and payable and terminate its commitment to lend any
further funds pursuant hereto, whereupon the maturity of the





                                       10

<PAGE>




then unpaid  balance of the Notes  shall be  accelerated  and the same,  and all
interest accrued thereon,  as well as all other  liabilities and indebtedness of
the COMPANY to the BANK whether now  existing or  hereafter  arising and whether
direct, indirect, contingent, liquidated or unliquidated, shall forthwith become
due and payable without presentment,  demand, protest or notice of any kind, all
of which is hereby expressly waived,  anything  contained herein or in the Notes
to the contrary notwithstanding.


         Section 7.2 -  SUITS FOR ENFORCEMENT

         In  case  any  one  or  more  Events  of  Default  shall  occur  and be
continuing,  the BANK may  proceed to protect and enforce its rights or remedies
either by suit in equity or by action at law, or both,  whether for the specific
performance of any covenant,  agreement or other provision  contained herein, in
the Notes or in any  document or  instrument  delivered  in  connection  with or
pursuant to this Agreement,  or to enforce the payment of the Notes or any other
legal or equitable right or remedy.

         Section 7.3 -  RIGHTS AND REMEDIES CUMULATIVE

         No right or remedy  herein  conferred  upon the BANK is  intended to be
exclusive of any other right or remedy contained  herein, in the Notes or in any
instrument  or  document  delivered  in  connection  with  or  pursuant  to this
Agreement,  and every such right or remedy shall be  cumulative  and shall be in
addition to every other such right or remedy contained herein and therein or now
or hereafter existing at law or in equity or by statute, or otherwise.

         Section 7.4 -  RIGHT AND REMEDIES NOT WAIVED

         No course of dealing between the COMPANY and the BANK or any failure or
delay on the part of the BANK in  exercising  any rights or  remedies  hereunder
shall operate as a waiver of any rights or remedies of the BANK and no single or
partial  exercise of any rights or remedies  hereunder shall operate as a waiver
or preclude the exercise of any other rights or remedies hereunder.

ARTICLE VIII - MISCELLANEOUS

         Section 8.1- COLLECTION COSTS

         In the event  that the BANK  shall  retain or  engage  an  attorney  or
attorneys to collect or enforce or protect their  interests with respect to this
Agreement,  or the Notes,  or any instrument or document  delivered  pursuant to
this  Agreement,  or to protect the rights of any holder or holders with respect
thereto, including the representation of BANK or any holder or holders of any of
the Notes in connection with any bankruptcy, reorganization, receivership or any
other action affecting  creditor's  rights,  and regardless of whether a suit or
action is commenced, the COMPANY shall pay all of the costs and expenses of such
collection, enforcement or protection, including reasonable






                                       11

<PAGE>




attorneys' fees, and the BANK or the holder of any of the Notes, as the case may
be, may take judgment for all such amounts,  in addition to the unpaid principal
balance of the Notes and accrued interest thereon.

         Section 8.2 -  SETOFF

         In addition to any rights now or hereafter granted under the provisions
of the any applicable  law, rule or regulation  and, not by way of limitation of
any such  rights,  upon the  occurrence  of (a) any Event of  Default or (b) any
event  which with the lapsed of time or the  giving of  notice,  or both,  would
constitute an Event of Default, the BANK is hereby authorized by the COMPANY, at
any time or from time to time,  without  notice to the  COMPANY  or to any other
person, any such notice being hereby expressly waived,

         (a) to setoff  and to  appropriate  and to apply  any and all  deposits
(general or special, time or demand, including, but not limited to, indebtedness
evidenced by certificates of deposit, in each case whether matured or unmatured)
and any other  indebtedness at any time held or owing by the BANK or such holder
to or for the  credit or account of the  COMPANY  against  and on account of the
obligations  and liabilities of the COMPANY to such BANK or any holder of any of
the  Notes,  including,  but  not  limited  to,  all  claims  of any  nature  or
description  arising out of or connected with this  Agreement,  the Notes or any
instrument  or  document  delivered  in  connection  with  or  pursuant  to this
Agreement,  irrespective  of  whether  or not (i) the BANK  shall  have made any
demand under this Agreement,  the Notes or any instrument or document  delivered
in connection  with or pursuant to this  Agreement,  or (ii) the BANK shall have
declared the  principal of and interest on any of the Notes or any other amounts
under this Agreement,  any of the Notes or any instrument or document  delivered
in  connection  with or  pursuant  to this  Agreement  to be due and  payable as
permitted by Section 8.1 and by the terms of any of the Notes or any  instrument
or document  delivered in  connection  with or pursuant to this  Agreement,  and
although said obligations and  liabilities,  or any of them, shall be contingent
or unmatured, and

         (b) pending any such setoff or  appropriation  or application,  to hold
the  amounts of all  deposits as  collateral  and to return as unpaid any or all
checks drawn against such deposits that are presented for payment as the BANK in
its sole discretion shall decide.

         Section 8.3 -  MODIFICATION, WAIVERS AND APPROVALS

         No  modification  or  waiver of any  provision  of the Notes or of this
Agreement, no approvals required from the BANK and no consent by the BANK to any
departure  therefrom by the COMPANY shall be effective unless such modification,
waiver,  approval or consent  shall be in writing and signed by duly  authorized
officers of the BANK,  and the same shall then be effective  only for the period
and on the conditions and for the specific  instances and purposes  specified in
such  writing.  No notice to or demand on the COMPANY in any case shall  entitle
the  COMPANY  to any other or  further  notice or  demand  in  similar  or other
circumstances





                                       12

<PAGE>





ORAL AGREEMENTS OR COMMITMENTS TO LEND MONEY,  EXTEND CREDIT OR TO FOREBEAR FROM
ENFORCING  REPAYMENT OF A DEBT  INCLUDING  PROMISES TO EXTEND OR RENEW SUCH DEBT
ARE NOT  ENFORCEABLE.  TO  PROTECT  YOU  (BORROWER(S))  AND US  (CREDITOR)  FROM
MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY  AGREEMENTS  WE REACH  COVERING  SUCH
MATTERS ARE  CONTAINED IN THIS  WRITING,  WHICH IS THE  COMPLETE  AND  EXCLUSIVE
STATEMENT OF THE  AGREEMENT  BETWEEN US, EXCEPT AS WE MAY LATER AGREE IN WRITING
TO MODIFY IT.

         Section 8.4 - LAW

         This  Agreement  shall be construed in accordance  with and governed by
the laws of the State of Missouri.

         Section 8.5 - NOTICES

         All notice,  requests,  demands or other  communications  provided  for
herein  shall be in writing  and shall be deemed to have been given when sent by
prepaid  telegram or registered or certified  mail,  return  receipt  requested,
addressed, as the case may be, to the BANK, 700 Corporate Park Drive, St. Louis,
Missouri,  63105  attention  Hord Hardin II,  Senior Vice  President,  or to the
COMPANY, P.O. Box 405, Chesterfield, MO, 63006 attention David Kreher, Executive
Vice  President to such other person or address as any party shall  designate to
the others from time to time in writing forwarded in like manner.

         Section 8.6 -  BENEFIT OF AGREEMENT

         This  Agreement  shall be binding  upon and inure to the benefit of the
COMPANY  and the BANK and  their  respective  successors  and  assigns,  and all
subsequent holders of the Notes,  except that the obligation of the BANK to make
loans  hereunder shall not inure to the benefit of any successors and assigns of
the COMPANY.

         Section 8.7       CAPTIONS

         The captions of the various  sections and  paragraphs of this Agreement
have been inserted only for the purposes of convenience; such captions are not a
part of this Agreement and shall not be deemed in any manner to modify, explain,
enlarge or restrict any of the provisions of this Agreement.

         Section 8.8 -  PAYMENT DUE ON HOLIDAY

         Whenever any payment to be made  hereunder or on the Notes shall become
due and payable on a Saturday,  Sunday or a legal  holiday under the laws of the
State of Missouri, such payment may




                                       13

<PAGE>




be made on the next succeeding  business day and such extension of time shall in
such case be included in computing interest on such payment.

         Section 8.9 -  REINSTATEMENT OF OBLIGATIONS

         If at any time any payments on the Notes or any other  indebtedness  or
liabilities owed to the BANK theretofore made by the COMPANY or any other person
must be  disgorged  by the BANK for any reason  whatsoever  (including,  without
limitation, the insolvency, bankruptcy or reorganization of the COMPANY or other
person),  this Agreement and the BANK'S mortgages,  liens,  pledges and security
interests granted hereunder shall be reinstated as to all disgorged  payments as
though such payment had not been made, and the COMPANY shall sign and deliver to
the  BANK all  documents  and  things  necessary  to  reperfect  all  terminated
mortgages, liens, pledges and security interests.

         Section 8.10 -  SEVERABILITY

         If any provision of this  Agreement  shall be held invalid by any court
of competent jurisdiction, such holding shall not invalidate any other provision
hereof.

         IN WITNESS WHEREOF, the COMPANY and the BANK have caused this Agreement
to be duly executed by their officers  thereunto  duly  authorized as of the day
and year first above written.


RELIV' INTERNATIONAL, INC.


By:    /s/ David Kreher                  
   -----------------------------                  
         David Kreher
         Executive Vice President

SOUTHWEST BANK OF ST. LOUIS



By:/s/ Hord Hardin II
   -----------------------------              
         Hord  Hardin  II
         Senior Vice President

                                                  



                                       14

<PAGE>




                                   SCHEDULE 4

                                 LOAN AGREEMENT


Dated February 1, 1996


Between Reliv' International, Inc. and SOUTHWEST BANK OF ST LOUIS.

Property Owned by Reliv' International, Inc.



         Subject to Lien, Mortgage, Pledge, Security Interest or Charge

                                                       
























                                       15

<PAGE>




                                  SCHEDULE 6.3



Unsecured Subordinated Debt and other Indebtedness:


NONE

                                                       

































                                       16

<PAGE>



                                  SCHEDULE 6.2



Mortgages,  pledges,  liens and security interests between RELIV' INTERNATIONAL,
INC. and SOUTHWEST BANK OF ST. LOUIS:


         Security Agreement dated January 2, 1996 covering Accounts  Receivable,
         Inventory and Equipment.


         Deed of Trust dated  January 2, 1996 on  "Adjusted  Lot 2-A of Boundary
         Adjustment Plat of Lot 2, Lot 3 and Lot 4 of the Resubdivision of Lot 1
         of CHESTERFIELD INDUSTRTAL PARK, according to the plat thereof recorded
         in Plat Book 230, Page(s) 99 of the St. Louis County Records.  Commonly
         known as 112 Chesterfield Industrial Blvd." Locator # 17U130088
























                                       17

                                  EXHIBIT 10.15
RELIV' INTERNATIONAL, INC.


                               DEED OF TRUST NOTE
US $950,000.00                                               St. Louis, Missouri
                                                                 January 2, 1996

         1. FOR VALUE RECEIVED,  the undersigned,  Reliv'  International,  Inc.,
(hereinafter  "Maker"),  promises to pay to the order of  SOUTHWEST  BANK OF ST.
LOUIS  (hereinafter  "Holder") at 700 Corporate  Park Drive,  Clayton,  Missouri
63105,  the  principal  sum of Nine Hundred  Fifty  Thousand and 00/100  DOLLARS
($950,000.00),  with interest  thereon from the date hereof at the rate of 8.50%
per annum (and shall be  calculated on the actual number of days on the basis of
a year of 360 days), with payments to be made as follows:

         Interest only on the from time to time principal amount of indebtedness
evidenced  hereby  at a rate  of  8.50%  per  annum  shall  be  payable  monthly
commencing  February 2, 1996 through and including April 2, l996; and commencing
May 2, 1996,  Sixty (60)  payments of  principal  and  interest in the amount of
Nineteen Thousand Five Hundred Forty-Nine and 78/100 DOLLARS  ($19,549.78) shall
be payable  monthly,  with the balance of principal and interest due and payable
April 2, 200l,  each of such payments to be applied first in payment of interest
due on the entire  unpaid  principal,  and the  remainder  in  reduction  of the
principal,  with interest after maturity,  by acceleration or otherwise,  at the
rate of 20% per annum.

         2.  Maker  reserves  the  right to prepay  any or all of the  principal
amount evidenced by this Note without penalty at any time.

         3. If any  payment  under  this Note is not paid  within  ten (10) days
after the  payment is due,  then Maker  shall pay to Holder a late charge of ten
percent  (10%) of such  payment,  but in any  event  not less  than Ten  Dollars
($10.00).

         4. This Note is secured by a Deed of Trust and encumbering certain real
and personal property located in the County of St. Louis, State of Missouri (the
terms and provisions of which are incorporated herein by this reference), and by
any other  instruments  or security,  now or hereafter  executed by Maker or any
other party in favor of Holder,  which shall constitute  additional security for
this Note and Maker has also given to Holder in connection  herewith an Security
Agreement (all of which are herein collectively called the "Loan Documents").

         5. It is agreed that time is of the essence in the  performance  of all
obligations hereunder and under the Loan Documents.  If Maker shall fail to make
any payment hereunder when due, or upon the occurrence of an event of default in
the  performance  or  observance of any of the terms,  agreements,  covenants or
conditions contained in the Loan Documents, then, or at any time thereafter, the
entire  principal  balance  of this  Note,  irrespective  of the  maturity  date
specified herein, together with the then accrued interest thereon, shall, at the
election of the Holder  hereof,  and  without  notice of such  election,  become
immediately due and payable.

                                                         

<PAGE>




         6. All makers,  endorsers,  guarantors and sureties  hereof jointly and
severally waive presentment,  protest,  notice of dishonor, and notice of intent
to accelerate; and they also jointly and severally hereby consent to any and all
renewals,  extensions or modifications of the terms hereof,  including the terms
or time for  payment;  and further  agree that any such  renewal,  extension  or
modification  of the terms  hereof or time for payment or of the terms of any of
the Loan  Documents  or the  release or  substitution  of any  security  for the
indebtedness  evidenced  hereby or any  other  indulgences  shall not  otherwise
affect the  liability of any of said parties for the  indebtedness  evidenced by
this Note. Any such renewals,  extensions or  modifications  may be made without
notice to any of said parties.

         7. This Note shall be the joint and several  obligation  of all makers,
endorsers,  guarantors,  and sureties,  and shall be binding upon them and their
successors  and assigns and shall  inure to the  benefit of the  successors  and
assigns of Holder. All makers, endorsers,  guarantors, and sureties hereof agree
jointly and severally to pay all costs of collection  (including  those incurred
in any  bankruptcy  proceedings  and  regardless  of whether  suit is filed) and
foreclosure, including reasonable attorneys' fees and costs.

         8. Any  forbearance  of  Holder  in  exercising  any  right  or  remedy
hereunder or under the Loan Documents,  or otherwise afforded by applicable law,
shall not be a waiver of or preclude  the  exercise of any right or remedy.  The
acceptance by Holder of payment of any sum payable  hereunder after the due date
of such payment shall not be a waiver of Holder's right to either require prompt
payment when due of all other sums payable hereunder or to declare a default for
failure to make prompt payment.

         9. This Note shall be governed by the laws of the State of Missouri.

IN WITNESS  WHEREOF,  Maker has  executed  this Note as of the date first  above
written.

Reliv' International, Inc.                   Property Address:        
                                             112 Chesterfield Indust  
                                             St. Louis, MO            
                                                                      
By:/s/ Robert L. Montgomery                  Maturity Date:           
   -------------------------------           April 2, 2001            
     Robert L. Montgomery,                                            
                                               
                                               
                                               
By: /s/ David G. Kreher                      Mailing Address: 
   -------------------------------           P. 0. Box  405         
     David G. Kreher                         Chesterfield, MO  63006
                                             












                                                        

                                        2

<PAGE>




                                 STATEMENT SHEET


January 2, 1996


$950,000.00  Loan

NOTE:  Disclosures in this statement are not relevant to and may be inconsistent
with  disclosures  required by the Federal Truth in Lending Act. Please refer to
the  separate   "Disclosure   Statement"   delivered  in  connection  with  this
transaction for such information.


AMOUNT OF LOAN                                                   $950,000.00
TITLE
SURVEY
RECORDING &
RELEASING FEES
ORIGINATION FEE
INTEREST
PAID TO Borrower                         $
PAID TO
PAID TO
PAID TO
PAID TO
DISBURSED
TOTAL                                    $950,000.00             $950,000.00

SOUTHWEST BANK OF ST. LOUIS

We hereby authorize you to distribute proceeds of our Note for $950,000.00 dated
January 2, 1996, as indicated above.

Reliv' International, Inc.



By:_________________________________
     Robert L. Montgomery,



By:_________________________________
     David G. Kreher

                                                         








                                       3


                                  EXHIBIT 10.16

RELIV' INTERNATIONAL, INC.
                               LINE OF CREDIT NOTE

$1,000,000.00 and interest                                   St. Louis, Missouri
                                                                  March 20, 1996


         On Demand,  and if no demand be made,  then on the 1st day of February,
2001,  the  undersigned  promise(s) to pay to the order of SOUTHWEST BANK OF ST.
LOUIS, St. Louis,  Missouri,  63105 (herein called "Bank") at its office in said
City or to such  other  place  as the  holder  hereof  shall  from  time to time
designate,  the  principal  sum of ONE MILLION AND 00/100  Dollars,  or the then
outstanding and unpaid principal balance of the sums advanced hereunder together
with accrued  interest.  Each borrowing  hereunder  shall bear interest from the
date  advanced by Bank at the rate of 0.00% in excess of  Southwest  Bank of St.
Louis' Prime Rate, to be adjusted with each change thereto, payable monthly, and
shall be  calculated  on the actual number of days on the basis of a year of 360
days.  This note shall bear interest after maturity at the rate of three percent
(3%) over the stated rate. As used herein,  the term "Prime Rate" shall mean the
rate of interest  announced  from time to time by the Bank as its "Prime  Rate",
such term being used only as a reference rate and not  necessarily  representing
the lowest  rate  charged  to any  customer  of the Bank.  In the event the Bank
ceases to use the term "Prime Rate" in setting a base rate for commercial loans,
the term "Prime  Rate" as used herein  shall be  determined  by reference to the
rate used by the Bank as its base rate of interest  for  commercial  loans.  THE
LOAN AMOUNT REDUCES BY $200,000.00 EVERY FEBRUARY 1 BEGINNING FEBRUARY 1, 1997.

                  Until the occurrence of any event of default herein  described
or any  default or any event which with the passage of time or giving of notice,
or both,  would  constitute a default under any agreements  listed below, or the
maturity of this note, whether by acceleration or otherwise, the undersigned may
borrow and repay and re-borrow such amounts, hereunder, except that each advance
or repayment  will be in a minimum  amount of ONE THOUSAND AND 00/100 Dollars or
any multiples  thereof,  but not  exceeding the maximum  amount set forth above.
Unless  otherwise  instructed by the  undersigned,  all advances under this note
will be credited to checking  account No. 58726  carried on the books of Bank in
the name of RELIV'  INTERNATIONAL and the undersigned  agrees that Bank may make
advances at its discretion,  upon oral instructions of any of the undersigned or
upon occurrence of an overdraft in said checking account.

                  Upon the occurrence of any of the following events of default:
failure of the  undersigned  to make any payments  required  hereunder or comply
with any of the  provisions  contained in this note or any other  obligations of
the  undersigned  to Bank or to any other party,  and the  continuation  of such
default  following  applicable  notice  and  cure  rights,  if  any,  or  death,
dissolution,  termination of existence, insolvency, failure to pay debts as they
mature,  appointment of a receiver of any part of the property of, an assignment
for the benefit of


<PAGE>




creditors, or the commencement of any proceedings under bankruptcy or insolvency
laws, by or against any of the undersigned, then or at any time thereafter, this
note and all other  obligations of each of the undersigned to the Bank shall, at
the  option of Bank,  become  due and  payable  without  notice or demand and no
further  advances will  thereafter be made by Bank under the terms of this note.
Furthermore, Bank reserves the right to offset without notice all funds or other
property held by Bank against  matured debts owing to Bank by  undersigned.  The
undersigned  will pay on demand  all costs of  collection,  legal  expenses  and
attorney's  fees incurred or paid in collecting or enforcing this note including
representation  in any bankruptcy or insolvency  proceedings  and whether or not
any lawsuit is ever filed with respect thereto.  Each of the undersigned  hereby
waives presentment,  protest, demand, notice of dishonor or default and consents
to any and all  renewals,  extensions,  and/or the release of any  collateral or
party directly or indirectly  liable for the payment hereof,  all without notice
to and without affecting the liability of any of the undersigned. As used herein
"undersigned"  shall mean each maker and each  endorser,  and each  jointly  and
severally,  agrees to all the provisions hereof.  This note shall be governed by
the laws of the State of Missouri and shall bind the undersigned and shall inure
to the benefit of the Bank and any holder hereof.

         In addition to all other rights and security of Bank, security for this
note and all other indebtedness owing to Bank:

         Security Agreements dated January 2, 1996 covering Accounts Receivable.
         Inventory and Equipment.

         1st Deed of Trust dated January 2, 1996 on 112 Chesterfield Ind. Blvd.

         ORAL  AGREEMENTS  OR  COMMITMENTS  TO LEND MONEY,  EXTEND  CREDIT OR TO
FOREBEAR  PROM  ENPORCING  REPAYMENT OF A DEBT  INCLUDING  PROMISES TO EXTEND OR
RENEW  BUCK  DEBT ARE NOT  ENFORCEABLE.  TO  PROTECT  YOU  (BORROWER(S))  AND US
(CREDITOR)  FROM  MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY AGREEMENTS WE REACH
COVERING SUCH MATTERS ARE  CONTAINED IN THIS WRITING,  WHICH IS THE COMPLETE AND
EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN Us, EXCEPT AS WE MAY LATER AGREE IN
WRITING TO MODIFY IT.

         Signature(s)  below constitutes  execution of note  acknowledgement  of
copy of note.

Reliv' International, Inc.

By: /s/ Robert L. Montgomery 
    -----------------------------------        
     Robert L. Montgomery,


By: /s/ David G. Kreher  
    -----------------------------------              
     David G. Kreher


Address:   P.O. Box 405 Chesterfield. MO 63006


                                  EXHIBIT 10.17
RELIV' INTERNATIONAL, INC.



$500,000.00 and interest                                     St. Louis, Missouri
                                                                 January 2, 1996

         On Demand,  and if no demand be made,  then on the 15th day of January,
1997,  the  undersigned  promise(s) to pay to the order of SOUTHWEST BANK OF ST.
LOUIS, St. Louis,  Missouri,  63105 (herein called "Bank") at its office in said
City or to such  other  place  as the  holder  hereof  shall  from  time to time
designate, the principal sum of Five Hundred Thousand and 00/100 Dollars, or the
then  outstanding and unpaid  principal  balance of the sums advanced  hereunder
together with accrued  interest.  Each borrowing  hereunder  shall bear interest
from the date advanced by Bank at the rate of 0.00% in excess of Southwest  Bank
of St.  Louis'  Prime Rate,  to be adjusted  with each change  thereto,  payable
monthly,  and shall be calculated on the actual number of days on the basis of a
year of 360 days.  This note shall bear interest  after  maturity at the rate of
three percent (3%) over the stated rate.  As used herein,  the term "Prime Rate"
shall mean the rate of interest  announced  from time to time by the Bank as its
"Prime Rate",  such term being used only as a reference rate and not necessarily
representing  the lowest rate charged to any customer of the Bank.  In the event
the  Bank  ceases  to use the  term  "Prime  Rate" in  setting  a base  rate for
commercial  loans,  the term "Prime Rate" as used herein shall be  determined by
reference  to the  rate  used by the  Bank as its  base  rate  of  interest  for
commercial loans.

         Until the  occurrence of any event of default  herein  described or any
default  or any event  which with the  passage  of time or giving of notice,  or
both,  would  constitute a default under any  agreements  listed  below,  or the
maturity of this note, whether by acceleration or otherwise, the undersigned may
borrow and repay and re-borrow such amounts, hereunder, except that each advance
or repayment  will be in a minimum  amount of ONE THOUSAND AND 00/100 Dollars or
any multiples  thereof,  but not  exceeding the maximum  amount set forth above.
Unless  otherwise  instructed by the  undersigned,  all advances under this note
will be credited to checking  account No. 058726 carried on the books of Bank in
the name of Reliv  International,  Inc. and the undersigned agrees that Bank may
make  advances  at  its  discretion,  upon  oral  instructions  of  any  of  the
undersigned or upon occurrence of an overdraft in said checking account.

         Upon the occurrence of any of the following events of default:  failure
of the undersigned to make any payments required hereunder or comply with any of
the  provisions  contained  in  this  note  or  any  other  obligations  of  the
undersigned to Bank or to any other party,  and the continuation of such default
following  applicable  notice and cure  rights,  if any, or death,  dissolution,
termination  of  existence,  insolvency,  failure  to pay debts as they  mature,
appointment  of a receiver of any part of the property of, an assignment for the
benefit of


<PAGE>



creditors, or the commencement of any proceedings under bankruptcy or insolvency
laws by or against any of the undersigned,  then or at any time thereafter, this
note and all other  obligations of each of the undersigned to the Bank shall, at
the  option of Bank,  become  due and  payable  without  notice or demand and no
further  advances will  thereafter be made by Bank under the terms of this note.
Furthermore, Bank reserves the right to offset without notice all funds or other
property held by Bank against  matured debts owing to Bank by  undersigned.  The
undersigned  will pay on demand  all costs of  collection,  legal  expenses  and
attorney's  fees incurred or paid in collecting or enforcing this note including
representation  in any bankruptcy or insolvency  proceedings  and whether or not
any lawsuit is ever filed with respect thereto.  Each of the undersigned  hereby
waives presentment,  protest, demand, notice of dishonor or default and consents
to any and all  renewals,  extensions,  and/or the release of any  collateral or
party directly or indirectly  liable for the payment hereof,  all without notice
to and without affecting the liability of any of the undersigned. As used herein
"undersigned"  shall mean each maker and each  endorser,  and each  jointly  and
severally,  agrees to all the provisions hereof.  This note shall be governed by
the laws of the State of Missouri and shall bind the undersigned and shall inure
to the benefit of the Bank and any holder hereof.

         In addition to all other rights and security of Bank, security for this
note and all other indebtedness owing to Bank:

         Security  Agreement dated January 2, 1996 covering Accounts  Receivable
and Inventory.

         ORAL  AGREEMENTS  OR  COMMITMENTS  TO LEND MONEY,  EXTEND  CREDIT OR TO
FOREBEAR  FROM  ENFORCING  REPAYMENT OF A DEBT  INCLUDING  PROMISES TO EXTEND OR
RENEW  SUCH  DEBT ARE NOT  ENFORCEABLE.  TO  PROTECT  YOU  (BORROWER(S))  AND US
(CREDITOR)  FROM  MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY AGREEMENTS WE REACH
COVERING SUCH MATTERS ARE  CONTAINED IN THIS WRITING,  WHICH IS THE COMPLETE AND
EXCLUSIVE STATEMENT OF THE AGREEMENT BETWEEN US, EXCEPT AS WE MAY LATER AGREE IN
WRITING TO MODIFY IT.

         Signature(s) below constitutes execution of note and acknowledgement of
copy of note.

Reliv' International, Inc.

By: /s/ Robert L. Montgomery           
    ----------------------------           
     Robert L. Montgomery


By: /s/ David G. Kreher                     
    ----------------------------                     
     David G. Kreher

Address:   P.O. Box 405 Chesterfield. MO 63006



                                  EXHIBIT 10.18

RELIV' INTERNATIONAL, INC. 148671-


                               DEED OF TRUST NOTE

US $4,430,000.00                                             St. Louis, Missouri
                                                               September 2, 1997


         1. FOR VALUE RECEIVED,  the undersigned,  Reliv'  International.  Inc.,
(hereinafter "Maker", promises to pay to the older of SOUTHWEST BANK OF ST LOUIS
(hereinafter   "Holder")  at  2301  South  Kingshighway,   St.  Louis,  Missouri
63110-3498,  the principal sum of FOUR MILLION FOUR HUNDRED THIRTY  THOUSAND AND
NO/100 DOLLARS  ($4,430,000),  with interest thereon from the date hereof at the
rate of 8.50% per annum (and shall be calculated on the actual number of days on
the basis of a year of 360 days), with payments to be made as follows:  Interest
only on the from time to time principal amount of indebtedness  evidenced hereby
at a rate of 8.50% per annum shall be payable monthly commencing October 1, 1997
through and including March 1, 1998, and commencing  April 1, 1998,  Thirty-five
(35) payments of principal and interest in the amount of  THIRTY-EIGHT  THOUSAND
EIGHT HUNDRED TWO AND 13/100 DOLLARS ($38,802.13) shall be payable monthly, with
the balance of principal and interest due and payable March 1, 2001 each of such
payments  to be applied  first in payment of interest  due on the entire  unpaid
principal, and the remainder in reduction of the principal,  with interest after
maturity, by acceleration or otherwise, at the rate of 20.00% per annum.

         2.  Maker  reserves  the  right to prepay  any or all of the  principal
amount evidenced by this Note without penalty at any time.

         3. If any payment under this Note is not paid within ten days after the
payment is due,  then  Maker  shall pay to Holder a late  charge of ten  percent
(10%) of such payment, but in any event not less than Ten Dollars ($10.00).

         4. This Note is secured by a Deed of Trust and encumbering certain real
and personal property located in the County of St. Louis, State of Missouri (the
terms and provisions of which are incorporated herein by this reference), and by
any other  instruments  or security,  now or hereafter  executed by Maker or any
other party in favor of Holder,  which shall constitute  additional security for
this Note and Maker has also given to Holder in connection  herewith an N/A (all
of which are herein collectively called the "Loan Documents").

         5. It is agreed that time is of the essence in the  performance  of all
obligations hereunder and under the Loan Documents.  If Maker shall fail to make
any payment hereunder when due, or upon the occurrence of an event of default in
the  performance  or  observance of any of the terms,  agreements,  covenants or
conditions contained in the Loan Documents, then, or at any time thereafter, the
entire principal balance of this Note, irrespective of the maturity date

<PAGE>




specified herein, together with the then accrued interest thereon, shall, at the
election  of the  Holder  hereof and  without  notice of such  election,  become
immediately due and payable.

         6. All makers,  endorsers,  guarantors and sureties  hereof jointly and
severally waive presentment,  protest,  notice of dishonor, and notice of intent
to accelerate; and they also jointly and severally hereby consent to any and all
renewals,  extensions or modifications of the terms hereof,  including the terms
or time for  payment,  and further  agree that any such  renewal,  extension  or
modification  of the terms  hereof or time for payment or of the terms of any of
the Loan  Documents  or the  release or  substitution  of any  security  for the
indebtedness  evidenced  hereby or any  other  indulgences  shall not  otherwise
affect the  liability of any of said parties for the  indebtedness  evidenced by
this Note. Any such renewals,  extensions or  modifications  may be made without
notice to any of said parties.

         7. This Note shall be the joint and several  obligation  of all makers,
endorsers,  guarantors,  and sureties,  and shall be binding upon them and their
successors  and assigns and shall  inure to the  benefit of the  successors  and
assigns of Holder, all makers, endorsers,  guarantors, and sureties hereof agree
jointly and severally to pay al costs of collection (including those incurred in
any  bankruptcy  proceedings  and  regardless  of  whether  suit is  filed)  and
foreclosure, including reasonable attorneys' fees and costs.

         8. Any  forbearance  of  Holder  in  exercising  any  right  or  remedy
hereunder or under the Loan Documents,  or otherwise afforded by applicable law,
shall not be a waiver of or preclude  the  exercise of any right or remedy.  The
acceptance by Holder of payment of any sum payable  hereunder after the due date
of such payment shall not be a waiver of Holders right to either  require prompt
payment when due of all other sums payable hereunder or to declare a default for
failure to make prompt payment.

         9. This Note shall be governed by the laws of the State of Missouri.

         IN WITNESS  WHEREOF,  Maker has executed this Note as of the date first
above written.

RELIV' INTERNATIONAL, INC.



By:_________________________________
     Robert L. Montgomery



By:_________________________________
     David G. Kreher


   
Property Address:
112 & 136 Chesterfield Industrial Blvd.
2nd & 3rd Deed of Trust

Maturity Date:
March 1, 2001

Mailing Address:
P.  0. Box  405
Chesterfield, MO  63006


   
                                  EXHIBIT 10.19

                            RELIV INTERNATIONAL, INC.
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN


         This  Supplemental  Executive  Retirement  Plan (the  "Plan") is hereby
adopted  effective as of June 1, 1998. The Plan is established and maintained by
Reliv International,  Inc. (the "Company") for the purpose of providing benefits
for  certain of the senior  executives  of the  Company.  Concurrently  with the
adoption of this Plan, the Company has entered into that certain Trust Agreement
dated June 1, 1998 ("Trust Agreement")  pursuant to which Plan benefits shall be
deposited, held and invested.
                                    ARTICLE I
                                   DEFINITIONS

         1.1  "Account"  means the  account  established  with  respect  to each
Participant in accordance with Section 6.1 hereof.

         1.2 "Administrator" means the person appointed as Administrator of this
Plan, if any, in accordance with Section 10.1 hereof.

         1.3       "Board" means the Board of Directors of the Company.

         1.4 "Company" means Reliv International,  Inc., an Illinois corporation
and any successor corporation.

         1.5  "Compensation  Committee" means the Compensation  Committee of the
Board.  Any function  exercisable by such Committee may also be exercised by the
Board.

         1.6  "Disability  Retirement  Date"  means the first day of the seventh
calender  month  next  following  the date a  Participant  becomes  totally  and
permanently disabled. A Participant in

                                                       

<PAGE>




active  Service shall be totally and  permanently  disabled for purposes of this
Plan if he shall have failed or been unable to perform his duties as an employee
of the  Company  on a full time  basis for an  aggregate  of 180 days in any one
period  of 210  consecutive  days  and  with  a  certification  from a  licensed
physician in the State of Missouri that Participant is permanently disabled.

         1.7 "Normal  Retirement  Date" means the later of (1) the date on which
the  Participant  attains  age 65 or (2) the fifth  anniversary  of the date one
becomes a Participant.

         1.8  "Participant"  means any executive  officer of this Company or any
subsidiary  who is  designated as a Participant  by the  Compensation  Committee
hereunder. A Participant shall also mean a retired or terminated Participant who
continues to be entitled to Supplemental Plan Benefits under this Plan after his
Termination of Service.

         1.9 "Plan" means the Reliv International,  Inc. Supplemental  Executive
Retirement Plan and any amendments thereto.

         1.10      "Plan Year" means the calender year.

         1.11  "Plan  Benefit   Commencement  Date"  means  the  date  on  which
Supplemental  Plan  Benefits  commence to be payable  under the Plan.  Such date
shall be:
         (a)      in  the  case  of  a  disabled  Participant,   his  Disability
                  Retirement Date,
         (b)      in the case of a retired Participant and a Participant who has
                  terminated  employment  with the Company,  the  thirtieth  day
                  following  the later of his  Termination  of Service or Normal
                  Retirement Date, and
         (c)      in the case of a  deceased  Participant,  the first day of the
                  month next following the Participant's  date of death while in
                  active Service.

         1.12     "Service"  means  the period  of  full  time  employment of  a
Participant with (i) the

                                                        



                                        2

<PAGE>




Company,  or (ii) a Subsidiary  (but not  counting any period  during which such
employer was not a Subsidiary). For this purpose, all periods of employment with
the Company or any Subsidiary  (both before and after adoption of this Plan, and
before and after the  employee  becomes a  Participant  in this  Plan)  shall be
included  as  Service.  However,  periods of  employment  after a  Participant's
attainment  of age  sixty-five  shall not be counted as  Service.  The number of
years of Service of a  Participant  shall be his  completed  months of  Service,
whether or not  consecutive,  divided by 12,  counting each twelve months as one
year and each additional month as one-twelfth of a year.
         1.13 "Subsidiary" means any corporation,  at least fifty percent of the
outstanding voting stock of which is benefically owned directly or indirectly by
the Company.
         1.14   "Supplemental   Plan  Benefit"  means  the  benefit  payable  in
accordance with this Plan.
         1.15  "Termination  of  Service"  means the first day of the month next
following   termination  of  Participant's   Service  whether  by  voluntary  or
involuntary separation, retirement, disability or death.
         1.16 "Valuation  Date" shall mean the last business day of a each month
on which the New York Stock Exchange shall be open.

                                   ARTICLE II

                                 EFFECTIVE DATE

         This Plan shall be effective as of June 1, 1998.







                                        3

<PAGE>



                                   ARTICLE III
                                  PARTICIPANTS


         Participants  shall  be  senior  executives  of  the  Company  and  any
Subsidiary  of the  Company  designated  from  time to time by the  Compensation
Committee as Participants  in the Plan.  Within 10 days after the Effective Date
hereof,  the  Compensation  Committee shall designate those persons who shall be
eligible to participate in the  Supplemental  Plan Benefits of the Plan for Plan
Year  1998.  On or before  October 31 of each Plan Year  during  which this Plan
shall be in effect, the Compensation Committee shall designate those persons who
shall be  entitled  to  participate  in the Plan for  purposes  of  compensation
deferral for the  immediately  succeeding  Plan Year.  Participants  entitled to
elect  deferral and receive  benefits  under the Plan for any Plan Year shall be
those persons so designated  by the  Compensation  Committee for such Plan Year.
Any person  designated as a  Participant  for any Plan Year shall be entitled to
receive  the  Supplemental  Plan  Benefits as  provided  herein with  respect to
compensation  of such  person  which  shall  have  been  deferred,  or  matching
contributions by the Company, and all earnings thereon as provided herein.


                                   ARTICLE IV

                            SALARY REDUCTION ELECTION

         4.1 A person  designated  as a  Participant  for any Plan Year shall be
entitled to elect to reduce such persons salary or bonus  compensation  for such
Plan Year as follows:
         (a)      The  election  shall  be made on the  election  form  attached
                  hereto,  signed  by  the  Participant,  dated  when  made  and
                  delivered to the Compensation Committee;
         (b)      The  election   shall  be  completed   and  delivered  to  the
                  Compensation  Committee  on or before  December 31 of the Plan
                  Year  preceding  the  Plan  Year for  which  the  election  is
                  effective.

                                                         


                                       4

<PAGE>




         (c)      The  percentage  of the  total  salary  compensation  which  a
                  Participant  shall be  entitled  to elect to reduce  and defer
                  shall  not  exceed  25%  thereof.   The  percentage  of  bonus
                  compensation which a Participant shall be entitled to elect to
                  reduce and defer shall not exceed 50% thereof.

         4.2 With  respect to Plan Year 1998,  the first Plan Year of this Plan,
the election shall be made as follows:
         (a)      The election  shall be completed,  signed and delivered to the
                  Compensation Committee within 30 days after the Effective Date
                  of this Plan;
         (b)      The election shall apply, and reduction of compensation  shall
                  be made, only to compensation for services performed after the
                  date of the election;

         4.3 With respect to the amount of salary or bonus compensation  reduced
by a Participant in accordance with this Plan:
         (a)      The amount  thereof  shall be  deducted  from  salary or bonus
                  payments  when   otherwise  due  and  shall  not  be  paid  to
                  Participant;
         (b)      At the time such payments  would  otherwise have been due, the
                  Company shall make payment of the amount  thereof to the Trust
                  and shall be allocated to the Account of such Participant.


                                    ARTICLE V

                             MATCHING CONTRIBUTIONS

         5.1 At the  election  of the Company in any Plan Year,  which  election
shall be  within  the sole  discretion  of the  Company  and  determined  by the
Compensation  Committee,  the  Company  may elect to  contribute  to the Trust a
percentage of the amount of the salary reduction amounts

                                                        



                                        5

<PAGE>




allocated to Participant  during the Plan Year. The election of the Company with
respect to matching  contributions,  and the amount  thereof,  for any Plan Year
shall be made by the Compensation  Committee by written  instrument  provided to
the Company on or before October 31 of the Plan Year preceding the Plan Year for
which the  election  is made;  provided,  however,  that for the first Plan Year
(1998)  an  election  is  hereby  made  that the  Company  shall  make  matching
contributions  in an amount  equal to 56% of the  salary  reduction  amounts  of
Participants for such Plan Year.
         5.2 In any Plan Year in which an election  shall be made by the Company
to make  matching  contributions,  at the time of each  payment  to the Trust of
salary  reduction  amounts,  the Company  shall make payment to the Trust of the
matching contributions provided for and the amount thereof shall be allocated to
the Accounts of the Participant.

                                   ARTICLE VI

                          PARTICIPANT ACCOUNTS; ASSETS

         6.1 Accounts. There shall be established and maintained with respect to
each Participant an Account hereunder.

         6.2 Account  Valuation.  As of each Valuation  Date,  each  Participant
Account balance shall be adjusted as follows:
         (a)      the  Account  balance  shall be  increased  by the  amount  of
                  contributions  allocated to the  Participant and by the amount
                  of income or gain of the Trust funds  allocable to the Account
                  since the prior Valuation Date;
         (b)      the  Account  balance  shall be  decreased  by the  amount  of
                  distributions  allocable to the  Participant  and all expenses
                  and losses allocable to the Account since the prior











                                        6

<PAGE>




                  Valuation Date.

Any expenses  relating  to a specific  Account or  Accounts,  including  without
limitation, commissions or sales charges with respect to an investment allocable
to the Account, may be charged solely to the particular Account or Accounts.

         6.3  Investment  of Account  Funds.  All funds  allocable to an Account
shall be invested in one or more investment  options made available from time to
time by the Company for this purpose. Participants shall have the opportunity to
direct  the  investment  of  the  funds  allocable  to the  Particpant  Account.
Investment  of the funds of the Trust  shall be made by the  Administrator.  The
Administrator   shall  be  obligated  to  comply  with  the  instructions  of  a
Participant  with respect to  investment of funds  allocable to the  Participant
Account, subject to such investment options and limitations as the Administrator
shall provide.  The  Administrator  shall prescribe the form and manner in which
such  directions  shall  be  made,  as well as the  frequency  with  which  such
directions may be made or changed.

         6.4 No Right in Assets;  Spendthrift Clause.  Notwithstanding any other
provision hereof, a Participant  shall not have any right,  title or interest in
or to any Account or any funds or assets  allocated to any Account  hereunder or
any right to  transfer,  assign,  pledge or encumber any Account or any asset of
the Trust.  The designation of Accounts herein is made solely for the purpose of
determining the amount of the  Supplemental  Plan Benefits which may be paid to,
or for the benefit, of a Participant if and when any benefits may become payable
hereunder.  No interest of any person in, or right to  receive,  a  distribution
under this Plan shall be  subject in any manner to sale,  transfer,  assignment,
pledge, attachment,  garnishment or other alienation or encumbrance of any kind,
nor may such interest or right to receive a distribution be taken, either

                                                        




                                        7

<PAGE>




voluntarily  or  involuntarily  for the  satisfaction  of the debts of, or other
obligations  or claims  against,  such  person or entity,  including  claims for
alimony, support, separate maintenance or claims in bankruptcy proceedings.

         6.5 Participants  Unsecured  Creditors.  Benefits under this Plan shall
not be prefunded but shall be payable by the Company as and when they become due
as provided herein out of the Trust or otherwise from the assets of the Company.
All assets in the Trust shall remain the sole  property of the Company until the
occurrence  of an event  giving  rise to a right to  payment  of a  distribution
hereunder.  Participant's interest in benefits under this Plan (and the interest
of any  surviving  spouse or  beneficiary)  shall not be greater than that of an
unsecured creditor of the Company.


                                   ARTICLE VII

                            ELIGIBILITY FOR BENEFITS

         7.1 Eligibility for Benefits.  Subject to the provisions of Section 7.2
hereof,  Supplemental  Plan Benefits under this Plan shall be payable in respect
of a Participant if:

         (a)      the Participant's Termination of Service occurs  on  or  after
                  his Normal Retirement Date except by disability or death; or
         (b)      the Participant becomes totally and permanently  disabled,  as
                  defined  in  Section  1.11 of this  Plan,  before  his  Normal
                  Retirement Date; or
         (c)      the  Participant  dies before his Normal  Retirement  Date and
                  while in active  Service  and he is  survived by his spouse or
                  another beneficiary, as provided in Article VIII of this Plan;
                  or

                                                        



                                        8

<PAGE>




         (d)      the  Participant's  Termination  of Service occurs on or after
                  the date such  Participant has completed five years of service
                  with the Company and, if the  Termination of Service occurs by
                  voluntary  action of Participant,  the Participant  shall have
                  completed  three years of service  from and after the date the
                  Participant  shall first have been designated as a Participant
                  in this Plan.

         7.2 Forfeiture of Benefits. Notwithstanding any other provision of this
Plan,  payment of a  Supplemental  Plan Benefit  hereunder to  Participant,  his
surviving  spouse or  designated  beneficiary  will,  at the  discretion  of the
Compensation Committee, be discontinued and forfeited, and the Company will have
no  further  obligation  hereunder  to  Participant,  his  surviving  spouse  or
designated beneficiary, if any of the following circumstances occur:
         (a)      The Participant is discharged from employment with the Company
                  or any Subsidiary for cause;
         (b)      The  Participant  engages  in  competition  with the  Company,
                  directly  or  indirectly,  or  provides  service to any person
                  engaged  in  competition  with  the  Company,   whether  as  a
                  principal, owner, employee, consultant or agent;
         (c)      The Participant  commits a material violation of Participant's
                  then existing  Employment  Agreement with the Company and such
                  violation  is not  cured in  accordance  with  the  provisions
                  thereof; or
         (d)      The Participant  performs acts of wilful  malfeasance or gross
                  negligence in a matter of material  importance to the Company,
                  and such acts are  discovered by the Company at any time prior
                  to the date of the death of the Participant.

The  Compensation  Committee  shall  have sole  discretion  with  respect to the
application of the

                                        9

<PAGE>




provisions of this section and such  exercise of discretion  shall be conclusive
and binding upon the Participant, his surviving spouse and all other persons.


                                  ARTICLE VIII

                              BENEFITS AND PAYMENT

         8.1 Amount of  Benefit.  The amount of the  Supplemental  Plan  Benefit
payable to a Participant, or his beneficiary,  who shall become eligible for the
payment of a benefit  hereunder shall be the balance of the Account allocated to
Participant  on the  Valuation  Date  immediately  preceding  the  Plan  Benefit
Commencement Date.

         8.2 Payment of Benefit.  Payment of a  Supplemental  Plan Benefit which
shall become payable  hereunder shall be made at the election of the Participant
in the  form of  either  (a) a lump sum  payment  payable  on the  Plan  Benefit
Commencement  Date,  (b) a straight life annuity,  or (c) if the  Participant is
married on the Plan Benefit Commencement Date, a joint and survivor annuity. The
Supplemental  Plan Benefit payable through an annuity shall commence on the Plan
Benefit   Commencement  Date  and  subsequent  payments  shall  be  due  on  the
anniversary of such Plan Benefit  Commencement Date, with the last payment being
due on the anniversary of the Plan Benefit  Commencement Date preceding the date
on which the Participant  dies or, in the case of a joint and survivor  annuity,
the survivor of Participant and his spouse dies. The payment of the Supplemental
Plan  Benefit  shall be  reduced  by the  amount  of  Federal,  state  and local
withholding  taxes,  if  any,  required  to be  withheld.  If the  value  of any
Supplemental Plan Benefit in the aggregate is less than $5,000, the Company,  in
its discretion,  may pay such benefit to the Participant in a single lump sum in
lieu of any further benefit payments hereunder.

                                                       




                                       10

<PAGE>




         8.3 Payment of Benefit to a Survivor.  In the event that a Supplemental
Plan Benefit shall become payable to the surviving  spouse or other  beneficiary
designated by a Participant,  the amount of such benefit shall be paid in a lump
sum to such surviving  spouse or  beneficiary  on the Plan Benefit  Commencement
Date.

         8.4 Payment to  Representatives.  If an individual  entitled to receive
any  benefits  hereunder  is  determined  by the  Compensation  Committee  or is
adjudged to be legally  incapable of giving valid receipt and discharge for such
benefits,  they shall be paid to the duly appointed and action guardian, if any,
and if no  such  guardian  is  appointed  and  acting,  to such  persons  as the
Compensation Committee may designate. Such payment shall, to the extent made, be
deemed a complete discharge for such payments under this Plan.

         8.5 Timing of Payments. If the Compensation Committee is unable to make
the  determinations  required  under  this Plan with  respect  to the  amount or
eligibility  for benefits  hereunder in sufficient  time for payments to be made
when  due,  the  Compensation  Committee  shall  make  such  payments  upon  the
completion of such  determinations  with interest at a reasonable  interest rate
from the date due and may, at is option,  may provisional  payments,  subject to
adjustment, pending such determinations.
 
        8.6  Unclaimed  Benefits.  Each Participant  shall keep the Compensation
Committee informed of his current address and the current address of his spouse.
The Compensation  Committee shall not be obligated to search for the whereabouts
of any  person.  If the  location  of a  Participant  is not  made  known to the
Compensation Committee withing three years of the date upon which any payment of
a benefit hereunder is to be made, payment may be made as though Participant had
died at the end of the three-year  period.  If within one additional  year after
such

                                                       



                                       11

<PAGE>




three-year period has elapsed,  or, within three years after the actual death of
a  Participant,  the  Compensation  Committee is unable to locate any  surviving
spouse or designated beneficiary of Participant,  then the Company shall have no
further obligation to pay any benefit hereunder to such Participant or surviving
spouse or any other person and such benefit shall be irrevocably forfeited.



                                   ARTICLE IX

                            AMENDMENT AND TERMINATION

         The Board may at any time, or from time to time, amend this Plan in any
respect or terminate this Plan without  restriction  and without  consent of any
Participant or  beneficiary,  provided that any such amendment  shall not impair
the right of any  Participant or any surviving  beneficiary of any then deceased
Participant  to receive  benefits  earned  hereunder  prior to such amendment or
termination   without  the  consent  of  such   Participant  or  such  surviving
beneficiary.  No beneficiary  of a Participant  shall have any right to benefits
under  this  Plan or any other  interest  herein  before  becoming  a  surviving
beneficiary.

                                    ARTICLE X

                               GENERAL PROVISIONS

         10.1 Plan Administration. The general administration of this Plan shall
be the responsibility of the Compensation  Committee which is hereby authorized,
in its discretion,  to delegate said  responsibilities to an Administrator.  The
Compensation Committee shall appoint a qualified actuary or actuaries to perform
all actuarial  calculations.  The good faith  determination  of the Compensation
Committee  in  reliance  upon  such  actuary  or  actuaries  shall be final  and
conclusive.

                                                       








                                       12

<PAGE>




         10.2 No  Guarantee of  Employment.  Nothing  contained  herein shall be
construed  as a contract of  employment  or deemed to give any  Participant  the
right to be  retained  in the  employ of the  Company or any  Subsidiary,  or to
interfere  with the rights of any such employer to discharge  any  individual at
any time,  without  cause,  except as may be  otherwise  agreed  in  writing  or
provided by applicable law.

         10.3 No  Guarantee  of  Benefits.  Nothing  contained in the Plan shall
constitute  a guarantee  by the  Company or any other  person or entity that the
assets of the Company will be sufficient to pay any benefit hereunder.


         10.4  Participant's  Rights  Unsecured.  The Plan at all times shall be
entirely  unfunded  and no  provision  shall at any time be made with respect to
segregating  any assets of the Company for  payment of benefits  hereunder.  The
right of a Participant or his  designated  beneficiary to receive a distribution
hereunder shall be an unsecured claim against the general assets of the Company,
and neither the Participant nor a designated  beneficiary  shall have any rights
in or against any specific assets of the Company.

         10.5  Governing  Law.  The  provisions  of this Plan shall be construed
according to the laws of the State of Missouri  excluding the  provisions of any
such  laws  that  would  require  the   application   of  the  laws  of  another
jurisdiction.

         10.6 Gender and  Number.  The  masculine  pronoun  wherever  used shall
include the feminine.  Wherever any words are used herein in the singular,  they
shall be  construed  as though  they  were also used in the  plural in all cases
where they shall so apply.

        10.7 Title and Headings. The title to articles and headings of sections
of this Plan are for  convenience  of reference  and in case of any conflict the
text of the Plan, rather than such title

                                                 



                                       13

<PAGE>



and headings, shall control.

         IN WITNESS WHEREOF, Reliv International, Inc. has executed this Plan as
of the Effective date provided herein.


                                              RELIV INTERNATIONAL, INC.
                                              By:_______________________________
Attest:
By:_____________________________





































                                       14



                                 EXHIBIT 10.20

                            STOCK PURCHASE AGREEMENT

         THIS  AGREEMENT  is made as of this first day of  October,  1998 by and
between Reliv World Corporation,  a corporation organized and existing under the
laws  of the  State  of  Illinois,  U.S.A.  ("Reliv"),  Reliv  Europe,  Inc.,  a
corporation  organized  and  existing  under the laws of the State of  Illinois,
U.S.A.  ("Reliv  Europe")  (Reliv World and Reliv Europe  sometimes  hereinafter
referred to as "Purchasers") and Global Nutrition, Inc., a corporation organized
and existing under the laws of the British Virgin Islands ("Global Nutrition").

         WHEREAS,  Global  Nutrition  is the sole  owner of one share of capital
stock of Reliv UK, Ltd. a corporation  organized and existing  under the laws of
the United Kingdom ("Reliv UK"); and

         WHEREAS,  Reliv UK has only one class of authorized shares,  such class
being common stock;

         WHEREAS, Reliv World is the holder of all of the issued and outstanding
shares of capital stock of Reliv Europe;

         WHEREAS,  the  parties  desire to enter into an  agreement  pursuant to
which (i) Global  Nutrition  shall transfer to Reliv Europe the one  outstanding
share of capital  stock of Reliv UK (ii) Reliv Europe shall issue and deliver to
Global Nutrition shares of its capital stock.

         NOW,  THEREFORE,  in  consideration  of the premises and other good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged  by the  parties,  and  of  the  terms,  covenants  and  conditions
hereinafter contained, the parties hereto agree as follows:

         1.       Definitions

                  1.1  "Assets".  As used in this  Agreement,  the term "Assets"
shall mean the assets of Reliv UK (as of the Closing) as follows:

                  1.1.1  the  business  of  Reliv  UK as a  going  concern,  the
goodwill  pertaining thereto and all of Reliv UK's right, title and interest and
to the name Reliv UK and all other  names used by Reliv UK, as well as all logos
relating thereto;

                  1.1.2  all  items of  inventory  owned by Reliv UK  including,
without limitation,  all raw materials,  work-in-progress  and finished goods of
Reliv UK (all of which are collectively referred to hereinafter as "Inventory");

                  1.1.3 all vehicles, machinery,  equipment (including equipment
which has previously been fully  depreciated by Reliv UK and equipment loaned to
customers),   furniture,   fixtures  and  non-inventory  supplies  of  Reliv  UK
(including containers, packaging and shipping

                                                

<PAGE>




material,  tools and spare parts and other similar  tangible  personal  property
owned by  Reliv  UK,  which  are  listed  on  Exhibit  1.1.3,  all of which  are
collectively referred to hereinafter as the "Equipment");

                  1.1.4 all of Reliv UK's  right,  title and  interest in and to
the United  Kingdom and foreign  rights of Reliv UK  currently  owned or used by
Reliv UK (and the rights  proposed to be used) in the conduct of the business of
Reliv UK,  with  respect to  patents,  patents  pending,  copyrights,  formulae,
licenses, trademarks, trademark rights, trade names, service marks, service mark
rights, trade secrets, shop rights, know-how, technical information, techniques,
discoveries,  designs, proprietary rights and non-public information of Reliv UK
and registrations, reissues and extensions thereof and applications and licenses
therefor (all of such rights being  collectively  referred to hereinafter as the
"Rights");

                  1.1.5 all books and records of Reliv UK including all in-house
mailing  lists,  rented mailing  lists,  and other customer and supplier  lists,
trade correspondence,  production and purchase records,  promotional literature,
data storage tapes and computer disks, computer software,  order forms, accounts
payable records (including invoices, correspondence and all related documents);

                  1.1.6  all  contracts,  agreements  and  orders  for goods and
services of Reliv UK;

                  1.1.7   all   trade   receivables   of  Reliv  UK   ("Accounts
Receivable")  and all  advance  payments,  prepaid  items,  rights to offset and
credits of all kinds of Reliv UK;

                  1.1.8 all real  property  owned or leased by Reliv UK together
with all fixtures attached thereto; and

                  1.1.9    all other assets of Reliv UK.

         1.2  "Commitments"  shall mean all agreements,  indentures,  mortgages,
plans, policies,  arrangements, and other instruments,  including all amendments
thereto (or where they are  verbal,  written  summaries  of the  material  terms
thereof), fixed or contingent.

         2.       Sale and Delivery of Reliv UK Share.

         2.1 Reliv UK Share.  Subject to and on the terms and conditions  hereof
in  reliance  on the  representations  and  warranties  of Reliv World and Reliv
Europe and in  consideration  of the  issuance  to Global  Nutrition  of 250,000
shares of common  stock of Reliv  Europe,  and the  covenants of Reliv World and
Reliv Europe  herein,  Global  Nutrition  agrees to sell,  assign,  transfer and
deliver  to Reliv  Europe at the  Closing  one share of Reliv UK (the  "Share"),
together with all books and records of Reliv UK.


                                                       


                                        2

<PAGE>




         2.2 No Encumbrances.  The Share sold to Reliv Europe hereunder shall be
fully  paid and  non-assessable,  and  shall  be free  and  clear of any and all
contracts,  commitments,  agreements,  liens, claims,  charges,  restrictions or
encumbrances  of any kind or nature  whatsoever,  whether or not of record other
than restrictions imposed by federal and applicable state securities laws.


         2.3 Delivery of  Possession.  At the Closing,  Global  Nutrition  shall
deliver to Reliv Europe  possession of the certificate  representing  the Share.
The  certificate  representing  the  Share  shall be duly  endorsed  in blank or
accompanied by duly executed stock powers.

         2.4  Instruments of Transfer.  At the Closing,  Global  Nutrition shall
deliver,  or  cause  to  be  delivered,  to  Reliv  Europe  such  duly  executed
instruments as may be reasonably requested by Reliv Europe,  including,  without
limitation, powers of attorney, in form and substance reasonably satisfactory to
Reliv  Europe  and  its  counsel,  for  the  consummation  of  the  transactions
contemplated  under this  Agreement,  for the vesting in Reliv  Europe of all of
Global Nutrition's right, title and interest in and to the Share.

         3. Purchase  Consideration.  Subject to and on the terms and conditions
hereof,  in reliance on the  representations  and warranties of Global Nutrition
herein,  and in consideration of the sale and transfer of the Share, Reliv World
and Reliv Europe each agree as follows:

         3.1 Reliv Europe Shares. Reliv Europe shall issue and deliver to Global
Nutrition at the Closing  250,000 shares of common stock of Reliv Europe ("Reliv
Europe Shares").  The Reliv Europe Shares, when issued and delivered  hereunder,
shall be duly  authorized,  validly issued,  fully paid and  non-assessable  and
shall be  unregistered  under the  Securities  Act of 1933, as amended and shall
contain the legend set forth in Section 5.38 hereof.

         3.2 Payments.  Commencing  in January,  1998 for the month of December,
1997 and for a period of 120 consecutive months  thereafter,  Reliv Europe shall
pay to Global  Nutrition an amount equal to one and one-half  percent  (1.5%) of
the Retail Sales of Reliv UK, subject to the following terms:

                  3.2.1 "Retail Sales" shall mean the gross amount of Consumable
Product sold by Reliv UK in the month multiplied by the suggested retail selling
price thereof;

                  3.2.2  "Consumable  Product" shall mean all products which are
intended  for use or  consumption  and shall not  include  distributor  manuals,
distributor kits or promotional materials;

                  3.2.3   On or before the 15th day of each  month succeeding  a
month for which a payment is due  hereunder,  Reliv Europe shall  determine  the
amount of  Retail  Sales of Reliv UK for such  month,  shall  provide  to Global
Nutrition  a report  setting  forth the  amount of such  Retail  Sales and shall
deliver to Global  Nutrition a check  payable to Global  Nutrition in the amount
due hereunder.






                                        3

<PAGE>


         4.       Closing.

         4.1 Date and  Location.  The closing of the  transaction  provided  for
herein  shall be held on October 1, 1998 at the offices of Reliv  International,
Chesterfield,  Missouri,  or at such other time and place as the  parties  shall
agree ("Closing Date").  All Closing  transactions shall be deemed to take place
simultaneously, and no Closing transaction shall be deemed consummated until all
transactions to take place at the Closing have been consummated.

         5.   Representations  and  Warranties  of  Sellers.   Global  Nutrition
represents  and  warrants  to Reliv World and Reliv  Europe as follows,  each of
which  representation  and warranty is material and is being relied upon by them
and each of which is true and  correct  as at the date  hereof and shall be true
and  correct  as  of  the  Closing,  with  the  same  effect  as  if  each  such
representation and warranty had been made at and as of the Closing:

         5.1 Title to Shares, Authority.  Global Nutrition is the sole owner of,
and has good and marketable  title to, the Share,  free and clear of any and all
contracts,  commitments,  agreements, liens, claims or encumbrances,  whether or
not of record. Global Nutrition has all requisite capacity,  power and authority
to execute and deliver this Agreement and to perform its obligations hereunder.

         5.2      Capital Stock

                  (a) Reliv UK has  authorized  capital stock  consisting of one
                  share of common stock,  without par value,  of which one share
                  is  issued  and  outstanding,  and  which is duly  authorized,
                  validly issued, fully paid, nonassessable,  free of preemptive
                  rights, and was issued in compliance with all applicable laws.

                  (b)  There  are  no  outstanding  offers,  options,  warrants,
                  rights, calls,  commitments,  obligations (verbal or written),
                  conversion rights,  plans or other agreements  (conditional or
                  unconditional)  of any character  providing for,  requiring or
                  permitting the offer, sale, purchase or issuance of any shares
                  of capital stock of Reliv UK or any other  securities (as such
                  term is defined in the  Securities  Act of 1933,  as amended).
                  Except as set forth in paragraph  5.2(a),  there are no equity
                  securities  of Reliv UK that are  reserved for issuance or are
                  outstanding.

                  (c) The Share is owned by Global  Nutrition  free and clear of
                  all  liens,  charges,  encumbrances  or  claims  of  any  kind
                  whatsoever.

         5.3   Incorporation   Documents.   True  and  correct   copies  of  the
incorporation  documents and by-laws of Reliv UK,  together with all  amendments
thereto, have been delivered to Reliv International.


                                        4

<PAGE>




         5.4  Organization  and Good  Standing.  Reliv UK is a corporation  duly
organized,  validly  existing and in good standing  under the laws of the United
Kingdom and is qualified to conduct  business in the United Kingdom and Reliv UK
has the full  corporate  power and authority to own or lease its  properties and
operate its  properties  and Assets,  and to carry on its  business as presently
being conducted.

         5.5 Subsidiaries,  Divisions and Affiliates. There are no subsidiaries,
divisions or affiliates of Reliv UK. The business of Reliv UK has been conducted
solely  by Reliv UK and not  through  any  affiliates,  joint  venture  or other
entity, person or under any other name.

         5.6 No  Outstanding  Obligations.  There are no  contracts,  options or
other  agreements  or  understandings  pursuant  to which  Reliv UK is or may be
obligated to issue shares of its capital,  and there are no obligations of Reliv
UK  outstanding  which  may be  convened  into any  shares  of  capital  of such
corporation and, except as disclosed herein,  there are no other shares of Reliv
UK issued or outstanding.

         5.7 Equity Investments. Reliv UK does not own or have any rights to any
equity interest, directly or indirectly, in any corporation,  partnership, joint
venture, firm or other entity.

         5.8 Validity of Agreement.  The execution,  delivery and performance of
this  Agreement  has been duly and  validly  executed  and  delivered  by Global
Nutrition.  This Agreement  constitutes a valid and binding obligation of Global
Nutrition enforceable in accordance with its terms, except that such enforcement
may be limited by  bankruptcy,  insolvency or other  similar laws  affecting the
enforcement of creditors' rights generally.

         5.9 Effect of Agreement.  The  execution,  delivery and  performance of
this Agreement by Global  Nutrition and  consummation by Global Nutrition of the
transactions contemplated hereby, will not, with or without the giving of notice
and the lapse of time, or both, (a) violate any provision of law, statute, rule,
regulation  or  executive  order  to  which  Reliv  UK,  or  Global   Nutrition,
respectively, is subject; (b) violate any judgment, order, writ or decree of any
court applicable to Reliv UK, or Global Nutrition,  respectively,  or (c) result
in the breach of or conflict with any term, covenant,  condition or provision or
result in the  modification  or termination  or constitute a default  under,  or
result in the creation or imposition of any lien,  security interest,  charge or
encumbrance upon any of the Assets pursuant to, any corporate  charter,  by-law,
commitment,  contract or other  agreement or  instrument,  including  any of the
Commitments, to which Reliv UK or Global Nutrition is a party or by which any of
the  Assets  is or may be bound or  affected  or from  which  Reliv UK or Global
Nutrition derive benefit,  which breach,  conflict,  modification,  termination,
default or  encumbrance  described  in this  clause (c) would be material to the
business of Reliv UK or any of its Assets.

         5.10 Restrictions:  Burdensome Agreements.  Neither Reliv UK nor Global
Nutrition is a party to any contract,  commitment  or  agreement,  nor is any of
them,  the Reliv UK Share or any of the Assets  subject to, or bound or affected
by, any provision of the articles of incorporation,

                                        




                                       5

<PAGE>




by-laws, or other corporate restriction,  or any order,  judgment,  decree, law,
statute,  ordinance,  rule,  regulation  or  other  restriction  of any  kind or
character,  which would, individually or in the aggregate,  materially adversely
affect Reliv UK's business, the Reliv UK Share or any of the Assets.

         5.11  Governmental  and Other Consents.  No consent,  authorization  or
approval of; or exemption by, any governmental,  public or self-regulatory  body
or  authority  is  required  in  connection  with the  execution,  delivery  and
performance by Global  Nutrition of this Agreement or by Global Nutrition of any
of the instruments or agreements herein referred to, or the taking of any action
hereby contemplated.

         5.12  Financial  Statements.  Except as disclosed in Exhibit 5.12 or as
otherwise  disclosed herein,  the interim financial  statements for Reliv UK for
the period  ended June 30, 1997 (the "Reliv UK Financial  Statements"),  present
fairly  the  financial  position  of such  company  as of the date to which they
relate and have been prepared in accordance with generally  accepted  accounting
principles,  consistently  applied,  and  to  the  best  of  Global  Nutrition's
knowledge,  all items that could have a material  effect on the willingness of a
prospective  purchaser to acquire  Reliv UK have been  disclosed in the Reliv UK
Financial Statements or in the Exhibits to this Agreement.

         5.13  Undisclosed  Liabilities.  As of June 30,  1997,  Reliv UK had no
liability,  and  there is no basis  for any  present  or  future  action,  suit,
proceeding, hearing, investigation,  charge, complaint, claim, or demand against
Reliv UK giving rise to any liability,  except for (a)  liabilities set forth on
the  face of the  balance  sheet  of Reliv  UK  dated  June  30,  1997,  and (b)
liabilities  which have  arisen  after the most recent  fiscal  month end in the
ordinary course of business,  none of which results from, arises out of, relates
to, is in the  nature of, or was  caused by any  breach of  contract,  breach of
warranty, tort, infringement, or violation of law.

         5.14 Compliance with Laws.  Reliv UK has complied,  and is currently in
compliance,   with  all  applicable  laws,   statutes  and  ordinances,   rules,
regulations, codes, plans, injunctions, judgments, orders, decrees, rulings, and
charges of national,  local, and foreign  governments,  and all agencies thereof
and no action,  suit  proceeding,  hearing,  investigation,  charge,  complaint,
claim,  demand,  or  notice  has been  filed or  commenced  against  any of them
alleging any failure so to comply.

         5.15 Books and Records.  The books of account and other  financial  and
corporate records of Reliv UK are in all material respects complete, correct and
up to date,  with all  necessary  signatures,  and are in all  material  respect
accurately reflected in the Reliv UK Financial Statements.

         5.16 Taxes. Except as reflected in the Reliv UK Financial Statements or
in respect of taxes accruing with respect to fiscal year 1997 or thereafter: (a)
Reliv UK has duly filed on a timely  basis all tax returns  required to be filed
by it, and has paid all assessments and





                                        6

<PAGE>




reassessments,  and all other taxes, governmental charges, penalties,  interests
and  fines due and  payable  by it on or before  the date  hereof  and which are
claimed by any governmental  authority to be due and owing; (b) Reliv UK and its
shareholders  have been  assessed  for all taxes  imposed by the United  Kingdom
Government  in respect of all of its tax years up to and  including the tax year
ended  December  31,  1996;  and (c) there are no actions,  suits,  proceedings,
investigations  or claims threatened or pending against Reliv UK with respect to
taxes, governmental charges or assessments or any other matters under discussion
with any  governmental  authority  relating  to taxes,  governmental  charges or
assessments asserted by any such authority.

         5.17 No Consents  Required.  After the change in ownership of Reliv UK,
each of the  Commitments  included in the Assets does not require the consent of
the other parties thereto and, with respect to any of the  Commitments  which do
require the consent of the other  parties  thereto,  Reliv UK has obtained  such
consent and has provided or will provide Purchasers with copies thereof.

         5.18 Permits,  Licenses, etc. There are no permits, licenses, orders or
approvals of governmental or administrative authorities required to permit Reliv
UK to carry on its business as currently conducted.

         5.19  Marketable  Tide:  No  Liens.  Reliv  UK owns  and has  good  and
marketable  title  to all of the  personal  property  and  assets,  tangible  or
intangible, as reflected on the Reliv UK Financial Statements (except for assets
disposed of in the ordinary course of business since the respective dates of the
Reliv UK Financial Statements),  free and clear of all contracts of sale, liens,
mortgages,   pledges,   security   interests,   charges,   restrictions,   prior
assignments, encumbrances and claims of every kind.

         5.20 No Untrue  Statements.  Neither this  Agreement nor any documents,
certificates  or  statements  furnished to  Purchasers by or on behalf of Global
Nutrition in  connection  herewith  contains any untrue  statement of a material
fact or omits to state a material fact (materiality being determined in relation
to  Reliv  UK taken  as a  whole)  necessary  in  order  to make the  statements
contained  herein and therein not  misleading.  There is no fact known to Global
Nutrition,  which materially  adversely affects, or in the future may materially
adversely  affect,  the  business,  properties,  assets,  prospects or financial
condition  of Reliv UK which  has not been set  forth in this  Agreement  or the
exhibits  hereto or otherwise  disclosed in writing to  Purchasers  including by
means of the financial statements for Reliv UK.

         5.21 Shares Held for  Investment.  Global  Nutrition is  acquiring  the
Purchasers  Shares hereunder solely for their own account,  for investment,  and
not  with a  view  to the  distribution  or  resale  thereof.  Global  Nutrition
represent  and  warrant  that they  have no  present  intention  of  selling  or
distributing any of the Purchasers Shares to be acquired hereunder and that they
are not under  any  present  necessity  or  constraint  to  dispose  of any such
Purchasers Shares to satisfy any existing or contemplated debt or undertaking.





                                        7

<PAGE>




         5.22 Restrictive Legend.  Global Nutrition confirm their understanding,
and agree, that:

                  (a)  Certificates  for the Purchasers  shares to be issued and
         delivered  to them  hereunder  will bear  substantially  the  following
         legend:

                  "The securities  represented by this  Certificate  were issued
         ______________  without  registration under the Securities Act of 1933,
         as amended.  No transfer,  sale or distribution of these  securities or
         any interest therein may be made except under an effective registration
         statement   under  said  Act  covering  such   securities   unless  the
         Corporation has received an opinion of counsel  satisfactory to it that
         such transfer or sale does not require registration under said Act."

                  (b)  Global  Nutrition  shall  be  bound  by the  terms of the
         foregoing  legend and agree that  appropriate  restrictions on transfer
         will be noted on  Purchasers'  corporate  records  and the  records  of
         Purchasers's transfer agent.

         5.23  Knowledge  of  Reliv  UK  and  Global   Nutrition.   As  to  each
representation  and warranty made by Global  Nutrition under this Section 5, any
fact or information  known to Reliv UK or notice  received by Reliv UK, shall be
imputed to Global  Nutrition as if such fact or information were known to Global
Nutrition or such notice was received by Global Nutrition.

         6.  Representations and Warranties of Purchasers.  Purchasers represent
and warrants to Global  Nutrition  that the following are true and correct as of
the date hereof:

         6.1  Organization  and Good  Standing.  Each of Reliv  World  and Reliv
Europe is a corporation  duly organized,  validly  existing and in good standing
under the laws of the State of  Illinois  and is  validly  existing  and in good
standing under its jurisdiction of incorporation and is qualified to do business
in the  jurisdiction  in which such  qualification  is required and has the full
corporate  power and  authority  to own,  lease and  operate  its  property  and
businesses.  Reliv  Europe is a newly  organized  corporation,  has no assets or
liabilities  or has not  engaged  in any  business  activity.  Reliv  World is a
wholly-owed subsidiary of Reliv International, Inc., an Illinois corporation.

         6.2  Capitalization.  Reliv Europe has an authorized  capitalization of
10,000,000  shares all of which are  designated as common  stock,  no par value.
Reliv Europe has 10,000  shares of common stock  issued and  outstanding  all of
which  shares  are  owned by Reliv  World.  Reliv  Europe  has  entered  into an
agreement with Reliv World pursuant to which (i) Reliv World, or its affiliates,
has or may  advance  sums to Reliv  Europe or Reliv UK of such  corporations  in
exchange for the issuance to Reliv World of a  convertible  note of Reliv Europe
pursuant  to which the  principal  and any accrued  interest  under such note is
convertible  into  common  stock of the  corporation  at the price of Five Cents
($.05)  per  share,  (ii) to the date of this  Agreement,  Reliv  World,  or its
affiliates,  has advanced to Reliv Europe for  convertible  notes the  aggregate
amount of $ ____________.

                                               





                                        8

<PAGE>





         6.3 Corporate  Authorization.  The execution  and  performance  of this
Agreement and the issuance and delivery of the Reliv Europe Shares in accordance
with the provisions hereof have been duly authorized by all necessary  corporate
action on the part of Purchasers and this Agreement constitutes a valid, binding
and enforceable  obligation upon Purchasers  except that such performance may be
limited  by  bankruptcy,   insolvency,  or  other  similar  laws  affecting  the
enforcement of creditors' rights generally.

         6.4 No Breach or  Violation.  The  execution  and  performance  of this
Agreement and  compliance  with the  provisions  hereof by  Purchasers  will not
violate,  with or  without  the  giving of notice or the  passage  of time,  any
applicable law or regulation and will not conflict with, or result in the breach
of any of the terms,  conditions or provisions of or constitute a default under,
any  corporate  charter,  by-law,  indenture,   mortgage,   agreement  or  other
instrument to which any of the Purchasers is bound.

         7. Acknowledgments of Global Nutrition.  Global Nutrition  acknowledges
and agrees as follows:

         7.1 Reliv International is a reporting company under the Securities and
Exchange  Act of  1934  and  Global  Nutrition,  and its  representatives,  have
received and reviewed all current reports of Reliv  International filed with the
Securities Exchange  Commission,  including without limitation the Annual Report
on Form 10K for 1997,  Quarterly  Reports  on Form lOQ for each of the first and
second  quarters of 1998 and the Annual Report for 1997 and Proxy  Materials for
the shareholders meeting in 1998.

         7.2 Global Nutrition  acknowledges,  understands and agrees that (i) it
is the  intention  of Reliv  Europe to conduct the business of Reliv UK at least
through  December,  1998 and to provide  funding for such  purposes at the level
deemed  appropriate  by Reliv,  (ii) Reliv  International  and Reliv  Europe are
considering  and  investigating  the  possibility  of conducting the business of
Reliv  International in one or more countries in Europe,  (iii) except as stated
herein,  none of  Purchasers  makes,  or has made,  any  commitment  to  provide
financing for or to organize, create, operate or maintain any business in Europe
or any other area.

         8.       Pre-Closing Covenants of Purchasers.

         8.1  Satisfaction  of  Conditions  by  Purchasers.   Purchasers  hereby
covenant  and  agree  with  Global  Nutrition,  that,  between  the date of this
Agreement and the Closing Date or date of termination of this Agreement,  as the
case may be,  Purchasers  shall  use  their  best  efforts  to  assure  that the
conditions set forth in Section 13 hereof are satisfied by the Closing Date.

         8.2  Confidentiality.  Prior to the Closing,  Purchasers will use their
best efforts to keep  confidential  any and all  information  furnished to it by
Reliv UK or Global  Nutrition in the course of  negotiations.  If for any reason
the Closing shall not occur, Purchasers will continue to use

                                       





                                        9

<PAGE>




their best efforts to keep such information confidential,  to the extent that it
is protectable  by law, and will not use it and will return to Global  Nutrition
all documents or other written  material  regarding this  transaction  that were
obtained  during  the  course  of  negotiations  (including  all  drafts  of all
documents).

         9.       Post-Closing Covenants.

         9.1 Global Nutrition:  Further Assurances. After the Closing hereunder,
Global Nutrition shall, at the request of Purchasers,  execute,  acknowledge and
deliver  to  Purchasers,   without  further  consideration,   all  such  further
assignments, conveyances,  endorsements, deeds, powers of attorney, consents and
other documents and take such other action as Purchasers may reasonably  request
(a) to transfer to and fully vest in Purchasers,  and protect Purchaser's right,
title and  interest in and to, all of the Reliv UK Shares,  and Reliv UK's right
title and  interest in and to the Assets and (b)  otherwise  to  consummate  the
transactions contemplated by this Agreement.

         9.2      Purchasers.

                  9.2.1 Reliv World (or its  affiliates) has or shall advance to
         Reliv  Europe  (including  Reliv UK), as needed for the  operations  of
         Reliv  UK  from  time  to  time,  such  advances  to  be  evidenced  by
         convertible  notes of Reliv Europe  bearing  interest at the prime rate
         and convertible  into common stock of Reliv Europe at the price of Five
         Cents ($.05) per share; the parties acknowledge that, as of the date of
         this  Agreement,  Reliv World has  advanced to or for Reliv  Europe the
         aggregate amount of $___________ for such purposes and that Reliv World
         shall not be obligated to advance further sums to Reliv Europe or Reliv
         UK.

                  9.2.2 Reliv  International  shall enter into  distributor  and
         license  agreements  with Reliv Europe  generally  consistent  with the
         distributor and license program of Reliv International.

         10.      Conditions Precedent to the Obligations of Purchasers.

         The obligations of Purchasers pursuant to this Agreement are subject to
the satisfaction at the Closing of each of the following conditions,  any or all
of which conditions may be waived by Purchasers in its sole discretion:

         10.1 Accuracy of Representations  and Warranties.  All  representations
and  warranties  made by Global  Nutrition  (contained  in this  Agreement,  any
Exhibit hereto, or any certificate or instrument  delivered to Purchasers or its
representatives by the Global Nutrition or their  representatives) shall be true
on and as of the  Closing  Date with the same force and effect as though made on
and as of the Closing Date (i.e., with respect to a representation  that a state
of facts exists on or as of the date hereof;  it is a condition  that such state
of acts exists on or as of





                                       10

<PAGE>




the Closing Date; and with respect to a representation that a state of facts has
or has not changed  between a date prior to the date hereof and the date hereof;
it is a condition  that such state of facts has or has not changed  between such
prior  date and the  Closing  Date),  except  as  affected  by the  transactions
contemplated hereby.

         10.2  Performance of Agreements.  Global Nutrition shall have performed
and complied  with and shall have caused Reliv UK to perform and comply with all
covenants,  obligations  and agreements to be performed or complied with by them
on or before the Closing Date pursuant to this Agreement.

         10.3     Litigation, etc.

                  10.3.1 Except as set forth on Exhibit 5.22, no claim,  action,
         suit,  proceeding,  arbitration,  investigation or hearing or notice of
         hearing shall be pending or,  insofar as is known to Global  Nutrition,
         threatened  against or affecting Reliv UK or Global Nutrition or any of
         the  Assets,  which (a) might  result  either in an action to enjoin or
         prevent  the  consummation  of the  transactions  contemplated  by this
         Agreement;  or (b) in  the  reasonable  judgment  of  Purchasers  would
         materially  adversely affect the business of Reliv UK or the ability of
         Purchasers  to  consummate  the   transactions   contemplated  by  this
         Agreement or to own the Assets or to operate the business of Reliv UK.

                  10.3.2 Reliv UK shall not be in violation of any law, statute,
         ordinance,  regulation or executive  order,  the  enforcement  of which
         would,  individually or in the aggregate,  materially  adversely affect
         the Assets or the business of Reliv UK; or which would, individually or
         in the aggregate, materially adversely affect the ability of Purchasers
         to consummate the transactions contemplated by this Agreement or to own
         the Assets or to operate the business of Reliv UK.

                  10.3.3 No law,  regulation or decree shall have been proposed,
         adopted or promulgated,  or have become  effective,  the enforcement of
         which would  materially  adversely  affect the ability of Purchasers to
         consummate the  transactions  contemplated  by this Agreement or to own
         the Assets or to operate any such business.

         10.4  Approvals  and  Consents.  Reliv  UK  shall  have  obtained,  and
Purchasers  shall have  received  copies of all of the  approvals  and  consents
referred to in Section 5.27,  each of which  approvals and consents  shall be in
full force and effect  and  reasonably  satisfactory  in form and  substance  to
Purchasers and their counsel.

         10.5  Material  Adverse  Change.  Purchasers  shall confirm to its sole
satisfaction  that there have been no material  adverse changes in the financial
condition, business, operations, assets, liabilities, management or prospects of
Reliv UK.





                                       11

<PAGE>




         10.6 Actions Proceedings,  etc. All actions,  proceedings,  instruments
and  documents  required  to carry  out the  transactions  contemplated  by this
Agreement shall have been reasonably  satisfactory to Purchasers,  such approval
not to be unreasonably withheld.

         10.7 Licenses,  Permits,  Consents, etc. Purchasers shall have received
evidence,  in  form  and  substance  reasonably   satisfactory  to  counsel  for
Purchasers, that such licenses,  permits, consents,  authorizations or orders of
governmental   authorities  as  are  necessary  to  the   consummation   of  the
transactions  contemplated by this Agreement and the continued  operation of the
business of Reliv UK have been obtained.

         10.8  Documentation  of  Rights.  Reliv  UK  shall  have  delivered  to
Purchasers true and complete copies of all of the documentation held by Reliv UK
relating to each of the Rights.

         10.9 Officers' Financial Certificate.  Purchasers shall have received a
certificate from Global Nutrition dated as of the Closing Date,  satisfactory in
form and substance to Purchasers and its counsel,  certifying  that the Reliv UK
Financial  Statements are true and correct and accurately  present the financial
position of Reliv UK during that interim period.

         10.10  Waiver  and  Release  of  Claims.   Global  Nutrition  and  each
shareholder, officer, employee and agent of Global Nutrition shall have executed
and delivered to Purchasers a waiver and release of any and all claims or rights
of such persons against or in Reliv UK in form satisfactory to Purchasers;

         11.      Options For Redemption of Reliv Europe Shares.

         11.1 At any time, or from time to time,  after the date of the Closing,
Reliv Europe shall have the option to purchase and redeem from Global  Nutrition
25,000 shares of such  corporation's  shares at the purchase price of Five Cents
($.05) per share.


         11.2 At any time after the Reliv Europe  Shares shall have attained and
shall then have an Aggregate Value in excess of $465,000, Global Nutrition shall
have the right and option with  respect to the shares  achieving  such Per Share
Value to sell all or any  portion  thereof to the issuing  corporation,  and the
issuing  corporation  shall have the right and option to purchase and redeem all
or any portion  thereof at a price per share equal to the Per Share  Value.  The
option provided in this paragraph 11.2 for Reliv Europe shall be in addition to,
and with  respect to the shares  other  than,  the shares  subject to the option
provided in paragraph 11.1.

         11.3 The following  provisions  shall apply with respect to the options
provided in this paragraph 11;

                  11.3.1 "Per Share  Value"  shall mean an amount equal to seven
         times the  average  annual  net  income of the  entity,  determined  in
         accordance with generally accepted




                                       12

<PAGE>




         accounting  principles  consistently applied, for two consecutive years
         divided by the number of shares issued and  outstanding at the time the
         valuation determination is made.

                  11.3.2  "Aggregate  Value"  shall  mean  the Per  Share  Value
         multiplied  by the number of shares of common stock of the entity owned
         by Global Nutrition.

         11.4 The  parties  agree  that the  foregoing  option  rights  shall be
incorporated in an option agreement among the parties not inconsistent  with the
terms of this paragraph 11.

         12. Conditions Precedent to the Obligations of the Global Nutrition.

         The obligations of Global Nutrition under this Agreement are subject to
the satisfaction at the Closing of each of the following conditions,  any or all
of which conditions may be waived by Global Nutrition in their sole discretion:

         12.1 Accuracy of Representations  and Warranties.  All  representations
warranties  made by Purchasers in this Agreement shall be true as of the Closing
Date the same force and effect as though made on and as of the Closing Date.

         12.2  Performance  of Agreements.  Purchasers  shall have performed and
complied in all material respects with all covenants, obligations and agreements
to be performed or complied with by it on or before the Closing Date pursuant to
this Agreement.

         13. Indemnification and Additional Remedies.

         13.1 Indemnity by Global  Nutrition.  Global  Nutrition shall indemnify
and hold Purchasers and their  respective  officers,  directors and agents (each
individually  referred to as a "Buyer Indemnified Party") fully harmless,  on an
after-tax  basis,  from and  against all claims,  actions,  suits,  proceedings,
demands,  judgments,  losses, costs, damages, fines, taxes, penalties,  expenses
and  liabilities,   including  interest  which  may  be  imposed  in  connection
therewith,  court costs and reasonable fees and  disbursements of professionals,
(all  such  items  being  individually  or  collectively  referred  to herein as
"Losses")  which  may be  suffered  or  incurred,  directly  or  indirectly,  by
Purchasers or any of their respective officers,  directors or agents arising out
of as a result of or  relating  in any manner  whatsoever  to, or in  connection
with:

                  (a) any breach of any representation, warranty or covenant  on
         either Seller's  part contained in this Agreement;

                  (b) any breach or  non-fulfillment  of any  covenant  given or
         made by Global Nutrition in this Agreement or any contract, document or
         certificate delivered by Global Nutrition pursuant to this Agreement or
         any schedule hereto;


                                       13

<PAGE>




                  (c) any taxes of any kind whatsoever, or expenses, interest or
         penalties relating thereto, including those that arise out of or result
         from the transactions contemplated by this Agreement;

                  (d) any act or omission to  act  by  Reliv  UK  prior  to  the
         Closing; and

                  (e) any action,  demand or claim by any third party against or
         affecting Purchasers which, if successful,  would give rise to a breach
         of  any of the  representations,  warranties  or  covenants  of  Global
         Nutrition contained herein.

         13.2 Indemnification by Purchasers. Purchasers shall indemnify and hold
Global Nutrition and each of its shareholders,  officers,  directors,  employees
and agents ("Seller  Indemnified Party") fully harmless,  on an after-tax basis,
from and against  all Losses  which may be  suffered  or  incurred,  directly or
indirectly,  by each Seller  Indemnified Party arising out of (or as a result of
or relating in any manner whatsoever to, or in connection with:

                  (a) any  misrepresentation  or  breach  of  any  warranty   on
         Purchasers' part contained in this Agreement;

                  (b) any breach or  non-fulfillment  of any  covenant  given or
         made by  Purchasers  in this  Agreement  or any  contract,  document or
         certificate  delivered by Purchasers  pursuant to this Agreement or any
         Exhibit hereto; and

                  (c) any action,  demand or claim by any third party against or
         affecting Global  Nutrition which, if successful,  would give rise to a
         breach  of any of  the  representations,  warranties  or  covenants  of
         Purchasers contained herein.

         13.3 Survival of Indemnification. Where Purchasers make a written claim
or claims  pursuant to this section  within the time periods  applicable to such
claim or claims, the right to indemnification in respect of such claim or claims
shall  continue in full force and effect  until the claim is finally  settled or
adjudicated  and all  payments  to be  made  in  respect  of any  settlement  or
adjudication have been made.

         13.4     Indemnification Procedure - Third Party Claims.

                  (a) In the case of claims  or  demands  made by a third  party
         with  respect  to  which  indemnification  is due,  the  party  seeking
         indemnification  shall give  prompt  written  notice,  and in any event
         within 20 days,  to the other party of any such claims or demands  made
         upon it,  provided  that in the event of a failure to give such notice,
         such failure  shall not preclude the party seeking  indemnification  to
         obtain such  indemnification  but its right to  indemnification  may be
         reduced to the extent  that such delay  prejudiced  the  defense of the
         claim or demand or increased the amount of liability or cost of defense
         and provided that,  notwithstanding  anything else herein contained, no
         claim for indemnity in respect of




                                       14

<PAGE>




         the breach of any  representation  or warranty  contained herein may be
         made unless  notice of such claim has been given prior to the expiry of
         the survival period applicable to such representation and warranty.

                  (b) A party  given  notice of a claim or demand in  respect of
         which  indemnification  is  sought  (hereinafter  referred  to  as  the
         "Indemnifying  Party" in this section) by the other party  (hereinafter
         referred to as the "Indemnified  Party" in this section) shall have the
         right, by notice to the Indemnified  Party given not later than 30 days
         after receipt of the notice  described in Section 13.4(a) to assume the
         control  of the  defense,  compromise  or  settlement  of the  claim or
         demand,  provided that such assumption  shall, by its terms, be without
         cost to the  Indemnified  Party and  provided  the  Indemnifying  Party
         acknowledges  in writing its  obligation to indemnify  the  Indemnified
         Party in accordance with the terms contained  herein in respect of that
         claim or demand.

                  (c) Upon the  assumption  of control of any claim or demand by
         the Indemnifying Party, the Indemnifying Party shall diligently proceed
         with the defense,  compromise  or  settlement of the claim or demand as
         its sole  expense,  including,  if  necessary,  employment  of  counsel
         reasonably  satisfactory  to the  Indemnified  Party and, in connection
         therewith,  the  Indemnified  Party shall cooperate  fully,  but at the
         expense of the  Indemnifying  Party with  respect to any  out-of-pocket
         expenses  incurred,  to make  available to the  Indemnifying  Party all
         pertinent  information  and  witnesses  under the  Indemnified  Party's
         control,  make such  assignments  and take such  other  steps as in the
         opinion of counsel for the Indemnifying Party are reasonably  necessary
         to  enable  the  Indemnifying  Party  to  conduct  such  defense.   The
         Indemnified  Party  shall  also  have the right to  participate  in the
         negotiation,  settlement  or  defense of any claim or demand at its own
         expense.

                  (d) The final determination of any claim or demand pursuant to
         this section, including all related costs and expenses, will be binding
         and conclusive  upon the parties as to the validity or  invalidity,  as
         the case may be, of such claim or demand against the Indemnifying Party
         hereunder.

                  (e) Should the  Indemnifying  Party fail to give notice to the
         Indemnified Party as provided in Section 13.4(b), the Indemnified Party
         shall be entitled to make such  settlement of the claim or demand as in
         its sole  discretion may appear  advisable,  and such settlement or any
         other final  determination of the claim or demand shall be binding upon
         the Indemnifying Party.

         13.5  Subrogation.  If the Indemnified  Party receives payment or other
indemnification  from the Indemnifying  Party hereunder,  the Indemnifying Party
shall be  subrogated  to the extent of such  payment or  indemnification  to all
rights in respect of the subject  matter of such claim to which the  Indemnified
Party may be entitled, to institute appropriate action for the recovery

                                       




                                       15

<PAGE>




thereof and the Indemnified Party agrees reasonably to assist and cooperate with
the Indemnifying  Party at no expense to the Indemnified Party in enforcing such
rights.

         14.      Miscellaneous.

         14.1 Nature and Survival of Representations,  Warranties, Covenants and
Indemnification. All statements contained in this Agreement or in any exhibit or
document   delivered  in  connection   with  this  Agreement   shall  be  deemed
representations  and warranties by such party  hereunder.  All  representations,
warranties,  covenants and indemnities made in this Agreement or pursuant hereto
shall  survive the Closing  hereunder  until five years from the date of Closing
except (a) with  respect to any claim,  written  notice of which shall have been
delivered to Purchasers or Global Nutrition, as the case may be, prior to a date
five years from the date of Closing, such claim shall survive the termination of
such period and shall survive for as long as such claims is  unsettled,  and (b)
with respect to any  litigation  which shall have been commenced to resolve such
claim on or prior to such date.

         14.2 Entire  Agreement:  Amendment.  This  Agreement  and the documents
referred to herein constitute the entire Agreement among the parties hereto with
respect to the subject  matter hereof and  supersedes  all prior written or oral
warranties,   representations,    inducements,   understandings,    commitments,
agreements  or  contracts.  No  amendment  to or  modification  of the  terms or
conditions  hereof  shall be binding  unless it is in writing  and signed by the
party against whom the  amendment or  modification  is charged.  No party hereto
shall  be  bound  by  or   charged   with  any   written   or  oral   arguments,
representations,   warranties,   statements,   promises  or  understandings  not
specifically  set  forth  in  this  Agreement  or in any  Exhibit  hereto  or in
certificates  and  instruments to be delivered  pursuant hereto on or before the
Closing.

         14.3 Notices. All notices or other communications required or permitted
hereunder shall be in writing and shall be deemed given,  delivered and received
(a) when delivered,  if delivered personally,  (b) four days after mailing, when
sent by  registered  or certified  mail,  return  receipt  requested and postage
prepaid,  (c) the next business day after delivery to a private courier service,
when  delivered to a private  courier  service  providing  documented  overnight
service,  and (d) on the date of delivery if  delivered  by  telescope,  receipt
confirmed, provided that a confirmation copy is sent on the next business day by
registered or certified mail, return receipt  requested and postage prepaid,  in
each case addressed as follows:

         If to Purchasers:

         Reliv International, Inc.
         152 Chesterfield Industrial Boulevard
         Chesterfield, MO 63005


         



                                       16

<PAGE>




         If to Global Nutrition:
         Global Nutrition, Inc.
         P.O. Box 415, St. James House
         New St. James Place, St. Helier
         Jersey JE4 8WH, Channel Islands


or to such  other  address  as the  recipient  party  may  indicate  by a notice
delivered  to the  sending  party  (such  change of address  notice to be deemed
given,  delivered and received only upon actual receipt thereof by the recipient
of such notice).

         14.4 Severability.  Whenever possible, each paragraph of this Agreement
shall  be  interpreted  in  such  manner  as to be  effective  and  valid  under
applicable  law. If any paragraph of this Agreement  shall be  unenforceable  or
invalid under  applicable law, such paragraph  shall be ineffective  only to the
extent and duration of such  unenforceability  or  invalidity  and the remaining
substance of such paragraph and the remaining paragraphs of this Agreement shall
in such event continue to be binding and in full force and effect.

         14.5  Waivers.  No failure by any party to exercise any of such party's
rights  hereunder  or to insist  upon  strict  compliance  with  respect  to any
obligation hereunder,  and no custom or practice of the parties at variance with
the  terms  hereof  shall  constitute  a waiver  by any  party to  demand  exact
compliance  with the terms hereof Waiver by any party of any particular  default
by any other party shall not affect or impair such party's  rights in respect of
any subsequent default of the same or of a different nature, nor shall any delay
or omission of any party to exercise any rights  arising from any default by any
other  party  affect or impair  such  party's  rights as to such  default or any
subsequent  default.  No action taken pursuant to this Agreement,  including any
investigation  by or on behalf of any  party,  shall be deemed to  constitute  a
waiver by the party taking such action of  compliance  with any  representation,
warranty,  covenant or agreement contained herein or in any other documents. Any
party  hereto  may,  at or  before  the  Closing,  waive any  conditions  to its
obligations hereunder which are not fulfilled.

         14.6 Headings;  Certain Terms. The section and other headings Agreement
are for  reference  purposes  only and shall not be  deemed to  Agreement  or to
affect the meaning or  interpretation  of this  Agreement.  Agreement,  the term
"including" means "including, but not limited to" specified; the word "or" means
"and/or,"  and  the  word  "person"  means   individual,   corporation,   trust,
partnership, joint venture, government authority, or any other entity.

         14.7  Counterparts.  This  Agreement  may be  executed in any number of
counterparts, each of which when executed, shall be deemed to be an original and
all of which together shall be deemed to be one and the same instrument.

         14.8 Expenses.  Except as and to the extent otherwise  provided in this
Agreement,  whether or not the  transactions  contemplated by this Agreement are
consummated, Reliv UK and




                                       17

<PAGE>




Seller  shall pay their own  respective  expenses  and the fees and  expenses of
their respective counsel and other experts.

         14.9 Termination of Agreement. This Agreement may be terminated and the
transactions  contemplated  hereby may be abandoned  at any time,  but not later
than the  Closing  Date by mutual  consent of the  parties.  In the event of the
termination of this Agreement by any party as above provided,  without  material
fault of any party, no party shall have any liability  hereunder,  including any
liability  for  damages.  In the event that a condition  precedent  to a party's
obligation is not met,  nothing  contained herein shall be deemed to require any
party to terminate this Agreement rather than to waive such condition  precedent
and proceed with the Closing.

         14.10 Transaction  Taxes.  Global Nutrition shall pay any and all taxes
imposed  upon the sale of the Reliv UK Shares and transfer of ownership of Reliv
UK pursuant to this Agreement.

         14.11  Binding  Effect:  Benefits.  This  Agreement  shall inure to the
benefit of the parties  hereto and shall be binding upon the parties  hereto and
their  respective  successors and permitted  assigns.  This Agreement may not be
assigned by Seller or Purchasers  without the prior express  written  consent of
the  other  party.  Except  as  otherwise  set  forth  herein,  nothing  in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties  hereto or their  respective  successors  and permitted  assigns any
rights,  remedies,  obligations,  or  liabilities  under  or by  reason  of this
Agreement.

         14.12  Disclosures.  Any disclosure by either party hereto  pursuant to
any specific  provision of this  Agreement  shall be deemed a disclosure for all
other purposes of this Agreement.

         14.13 Section References. All references contained in this Agreement to
any section number are references to sections of this Agreement unless otherwise
specifically stated.

         14.14 Brokers and Finders.  Neither Purchasers nor Global Nutrition has
employed any broker, agent or finder or incurred any liability for any brokerage
fees, agents' commissions,  finders fees or advisory fees in connection with the
transactions  contemplated  by this Agreement;  and Global  Nutrition on the one
hand,  and  Purchasers  on the other hand,  shall  indemnify and hold each other
harmless  in respect of any such  obligation  or  liability  based in any way on
agreements or  arrangements or  understandings  claimed to have been made by any
thereof with any third party.

         14.15 Public Announcements.  No press release or other public statement
with respect to this Agreement or the transactions  contemplated hereby shall be
issued by any party  without that party having  consulted  with and obtained the
written consent of the other parties hereto; provided, however,  notwithstanding
the foregoing,  Purchasers, as a company subject to the U.S. securities laws and
regulations relating to publicly-held companies, may make such public




                                       18

<PAGE>




statements  at such time and in such form as may be required  under such laws or
regulations as advised by its counsel.

         14.16 No Strict Construction.  The language used in this Agreement will
be deemed to be the  language  chosen by the  parties  to express  their  mutual
intent, and no rule of strict construction will be applied against any person.

         14.17 Governing Law. The domestic law of the State of Missouri, U.S.A.,
and not any choice of law or conflict of law provision  (whether of the State of
Missouri  or any  other  jurisdiction)  that  would  cause  any  other law to be
applied,  will govern all questions  concerning the  construction,  validity and
interpretation of this Agreement and the performance of the obligations  imposed
by this Agreement.

         14.18 Jurisdiction. The parties agree that the state and federal courts
located in St. Louis County,  Missouri,  are proper and shall be the only forums
for  the  judicial  resolution  of  any  dispute  between  the  parties  arising
hereunder. No party shall attempt to change venue from any such court to a court
in another jurisdiction.

         14.19 Number and Gender. Each defined term used in this Agreement has a
comparable   meaning   when  used  in  its  plural  or   singular   form.   Each
gender-specific  term used herein will have a comparable meaning whether used in
a masculine, feminine or gender-neutral form.

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.

                                             RELIV WORLD CORPORATION


                                             By: /s/ Robert L. Montgomery 
                                                 -----------------------------
                                                     Robert L. Montgomery, CEO
Attest:


- -----------------------------
Secretary

                                             RELIV EUROPE, INC.


                                             By: 
                                                -----------------------------
                                                      Authorized Officer
Attest:


- ------------------------------
Secretary



                                              GLOBAL NUTRITION, INC.


                                              By:
                                                 -----------------------------
                                                       Authorized Officer


Attest:


- -------------------------------
Secretary



                                       19




                                                                      Exhibit 23


                         Consent of Independent Auditors

We consent to the  incorporation  by  reference in the  Registration  Statements
(Form S-8, No. 33-81025) pertaining to the Reliv' International, Inc. 1995 Stock
Option Plan, (Form S-8, No. 333-67639)  pertaining to the Reliv'  International,
Inc. 1998 Distributor Stock Purchase Plan, (Form S-8, No. 333-67921)  pertaining
to the Reliv'  International,  Inc.  401(k) Plan,  of our report dated March 12,
1999,  with respect to the  consolidated  financial  statements  and schedule of
Reliv'  International,  Inc.  included in the Annual  Report (Form 10-K) for the
year ended December 31, 1998.


                                            /s/ Ernst & Young LLP

St. Louis, Missouri
March 24, 1999




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY  INFORMATION  EXTRACTED FROM THE BALANCE SHEET AS
OF DECEMBER 31, 1998 AND THE STATEMENT OF OPERATIONS FOR THE TWELVE MONTHS ENDED
DECEMBER  31,  1998  AND IS  QUALIFIED  IN ITS  ENTIRETY  BY  REFERENCE  TO SUCH
FINANCIAL  STATEMENTS.  
</LEGEND>

<CIK>                         0000768710 
<NAME>                        RELIV' INTERNATIONAL, INC.
       
<S>                             <C>                      
<PERIOD-TYPE>                   12-mos                   
<FISCAL-YEAR-END>                       DEC-31-1998    
<PERIOD-START>                          JAN-01-1998    
<PERIOD-END>                            DEC-31-1998 
<CASH>                                    2,816,804      
<SECURITIES>                                      0      
<RECEIVABLES>                               782,444      
<ALLOWANCES>                                  5,000      
<INVENTORY>                               3,929,330      
<CURRENT-ASSETS>                          8,357,727      
<PP&E>                                   14,172,977      
<DEPRECIATION>                            3,493,754      
<TOTAL-ASSETS>                           20,252,972      
<CURRENT-LIABILITIES>                     6,174,895      
<BONDS>                                   5,216,107      
                             0      
                                       0      
<COMMON>                                  9,179,764      
<OTHER-SE>                                 (839,598)     
<TOTAL-LIABILITY-AND-EQUITY>             20,252,972      
<SALES>                                  51,893,511      
<TOTAL-REVENUES>                         51,893,511      
<CGS>                                    14,286,498      
<TOTAL-COSTS>                            14,286,498      
<OTHER-EXPENSES>                         34,599,592      
<LOSS-PROVISION>                                  0      
<INTEREST-EXPENSE>                          509,492      
<INCOME-PRETAX>                           2,497,929      
<INCOME-TAX>                                941,000      
<INCOME-CONTINUING>                       1,556,929      
<DISCONTINUED>                                    0      
<EXTRAORDINARY>                                   0      
<CHANGES>                                         0      
<NET-INCOME>                              1,556,929      
<EPS-PRIMARY>                                   .16      
<EPS-DILUTED>                                   .16      
          

      


</TABLE>


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