RELIV INTERNATIONAL INC
DEF 14A, 2000-04-21
PHARMACEUTICAL PREPARATIONS
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934





Filed by the Registrant |X|       Filed by a Party other than the Registrant |_|

Check the appropriate box:


         |_|      Preliminary Proxy Statement

         |_|      Confidential,  for Use of the Commission Only (as permitted by
                  Rule 14a-6(e)(2))

         |X|      Definitive Proxy Statement

         |_|      Definitive Additional Materials

         |_|      Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or
                  Section 240.14a-12





                           RELIV' INTERNATIONAL, INC.
                (Name of Registrant as Specified In Its Charter)





Payment of Filing Fee (check the appropriate box):

|X|      No Fee Required
<PAGE>



                           RELIV' INTERNATIONAL, INC.

                      136 Chesterfield Industrial Boulevard
                          Chesterfield, Missouri 63005

                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO
                             BE HELD ON MAY 25, 2000


To:      Shareholders of Reliv' International, Inc.

         The annual meeting of the  shareholders of Reliv'  International,  Inc.
will be held at the Doubletree Hotel and Conference Center, 16625 Swingley Ridge
Road,  Chesterfield,  Missouri 63017, on Thursday,  May 25, 2000, at 10:00 a.m.,
Central Daylight Savings Time, for the following purposes:

     1.   To elect 10 directors  to hold office  during the year  following  the
          annual  meeting or until their  successors  are elected (Item No. 1 on
          proxy card);

     2.   To ratify the  appointment of Ernst & Young L.L.P.  as auditors of the
          Corporation for 2000 (Item No. 2 on proxy card); and

     3.   To  transact  such other  business  as may  properly  come  before the
          meeting.

         The close of business on April 10,  2000,  has been fixed as the record
date for determining the shareholders  entitled to receive notice of and to vote
at the annual meeting.

         BY ORDER OF THE BOARD OF DIRECTORS


April 21, 2000                                /s/ Stephen M. Merrick

                                              Stephen M. Merrick, Secretary

                             YOUR VOTE IS IMPORTANT

         It is important that as many shares as possible be represented
          at the annual meeting. Please date, sign, and promptly return
          the proxy in the enclosed envelope. Your proxy may be revoked
                  by you at any time before it has been voted.


<PAGE>


                           RELIV' INTERNATIONAL, INC.

                      136 Chesterfield Industrial Boulevard
                          Chesterfield, Missouri 63005

                                 PROXY STATEMENT

Information Concerning the Solicitation

         This  statement is furnished in  connection  with the  solicitation  of
proxies to be used at the Annual Shareholders  Meeting (the "Annual Meeting") of
Reliv' International,  Inc. (the "Company"), a Delaware corporation,  to be held
on Thursday,  May 25, 2000. The proxy materials are being mailed to shareholders
of record on April 21, 2000.

         The  solicitation  of proxies in the enclosed form is made on behalf of
the Board of Directors of the Company.

         The cost of preparing, assembling and mailing the proxy material and of
reimbursing brokers, nominees and fiduciaries for the out-of-pocket and clerical
expenses of transmitting  copies of the proxy material to the beneficial  owners
of shares  held of  record by such  persons  will be borne by the  Company.  The
Company does not intend to solicit  proxies  otherwise  than by use of the mail,
but certain officers and regular  employees of the Company or its  subsidiaries,
without additional compensation, may use their personal efforts, by telephone or
otherwise, to obtain proxies.

Quorum and Voting

         Only shareholders of record at the close of business on April 10, 2000,
are entitled to vote at the Annual  Meeting.  On that day, there were issued and
outstanding  9,551,102 shares of Common Stock. Each share has one vote. A simple
majority  of the  outstanding  shares is  required to be present in person or by
proxy at the meeting for there to be a quorum for  purposes of  proceeding  with
the Annual  Meeting.  A simple  majority  of the shares  present in person or by
proxy at the Annual Meeting,  at which a quorum is present, is required to elect
directors. Abstentions and withheld votes have the effect of votes against these
matters.  Broker non-votes  (shares held of record by a broker for which a proxy
is not given) will be counted for purposes of determining shares outstanding for
purposes  of a quorum,  but will not be  counted  as  present  for  purposes  of
determining the vote on any matter considered at the meeting.

         A  shareholder  signing and  returning a proxy on the enclosed form has
the power to revoke it at any time before the shares  subject to it are voted by
notifying  the Secretary of the Company in writing.  If a shareholder  specifies
how the proxy is to be voted with  respect to any of the  proposals  for which a
choice  is  provided,   the  proxy  will  be  voted  in  accordance   with  such
specifications.  If a  shareholder  fails to so  specify  with  respect  to such
proposals, the proxy will be voted "FOR" the nominees for directors contained in
these proxy materials.


<PAGE>



Stock Ownership by Management and Others

         The following  table  provides  information  concerning  the beneficial
ownership  of Common  Stock of the  Company by each  director  and  nominee  for
director,  certain executive officers,  and by all directors and officers of the
Company  as a group as of April  10,  2000.  In  addition,  the  table  provides
information  concerning the beneficial  owners known to the Company to hold more
than 5 percent of the  outstanding  Common  Stock of the Company as of April 10,
2000.


<PAGE>


                                          Amount and Nature of      Percent of
          Name of Beneficial Owner       Beneficial Ownership(1)    Class(1)(2)
          ------------------------       -----------------------   -------------

Robert L. and Sandra S. Montgomery(3)              2,605,023           25.85%

Carl W. Hastings(4)                                  820,360            8.36%

David G. Kreher                                      274,836            2.81%

Stephen M. Merrick(5)                                616,006            6.35%

Donald L. McCain                                     367,387            3.80%

Marvin W. Solomonson                                 347,925            3.63%

Thomas T. Moody                                      151,532            1.58%

Thomas W. Pinnock III                                 93,649             *

John B. Akin                                          40,880             *

Donald E. Gibbons, Jr.                               137,645            1.42%

All Directors and Executive Officers as a
Group (11 persons)                                 5,455,243           53.80%
<PAGE>


*less than one percent


     (1)  In each case the  beneficial  owner  has sole  voting  and  investment
          power.  The figures  include the following  number of shares of Common
          Stock for which an  individual  has the  right to  acquire  beneficial
          ownership,  within  sixty (60) days from April 10,  2000,  through the
          exercise of stock options:  Mr.  Montgomery - 525,304,  Dr. Hastings -
          256,778,  Mr. Kreher - 220,150,  Mr.  Merrick - 140,916,  Mr. McCain -
          120,084,  Mr. Solomonson - 35,500,  Mr. Moody - 35,500,  Mr. Pinnock -
          57,500, Mr. Akin - 40,000, and Mr. Gibbons - 111,000.

     (2)  The calculation of percent of class is based upon the number of shares
          of Common Stock outstanding as of April 10, 2000.

                                         (Footnotes continued on next page)


<PAGE>


     (3)  Mr. Robert L. Montgomery is Chairman of the Board of Directors,  Chief
          Executive  Officer and President of the Company.  Ms.  Montgomery is a
          director  of the  Company.  The  Montgomerys'  mailing  address is 136
          Chesterfield Industrial Boulevard, Chesterfield, Missouri 63005.

     (4)  Dr. Carl W. Hastings is Executive Vice President and a Director of the
          Company. Dr. Hastings' mailing address is 136 Chesterfield  Industrial
          Boulevard, Chesterfield, Missouri 63005.

     (5)  Stephen M. Merrick is Senior Vice President,  Secretary and a Director
          of the Company.  Mr.  Merrick's  mailing  address is 136  Chesterfield
          Industrial Boulevard, Chesterfield, Missouri 63005.

PROPOSAL ONE - ELECTION OF DIRECTORS

         Ten directors  will be elected at the Annual Meeting to serve for terms
of one year  expiring on the date of the Annual  Meeting in 2001.  Each director
elected will continue in office until a successor has been elected. If a nominee
is unable to serve,  which the Board of Directors  has no reason to expect,  the
persons named in the accompanying  proxy intend to vote for the balance of those
named and, if they deem it advisable, for a substitute nominee.

Information Concerning Nominees

         The  following  is  information  concerning  nominees  for  election as
directors  of the  Company.  Each of such persons is presently a director of the
Company.

         ROBERT L.  MONTGOMERY,  age 58, Chairman of the Board,  Chief Executive
Officer,  President and Treasurer of the Company. Mr. Montgomery became Chairman
of the Board of Directors and Chief Executive Officer of the Company on February
15, 1985, and President on July 1, 1985.  Mr.  Montgomery has been a director of
the Company  since 1985.  Mr.  Montgomery  is also the President and director of
Reliv',  Inc. and  President  and a director of Reliv' World  Corporation,  both
wholly-owned subsidiaries of the Company. Mr. Montgomery was, from 1982 to July,
1985,   President  of  Spectrum  Foods,  Inc.,  a  corporation  engaged  in  the
development,  manufacture and sale of specialized food products utilizing soy as
a base. Mr.  Montgomery,  together with Dr. Carl W. Hastings,  founded  Spectrum
Foods  in 1981.  From  1970 to  1980,  Mr.  Montgomery  was the  Executive  Vice
President of Modern Income Life  Insurance  Company and from 1965 to 1979 was an
agent, manager and vice president of Modern American Life Insurance Company. Mr.
Montgomery  received a B.A.  Degree in Economics from the University of Missouri
in Kansas City, Missouri in 1965.

         DR. CARL W. HASTINGS, age 58, Executive Vice President of Manufacturing
and Product Development,  Assistant Secretary and a Director of the Company. Dr.
Hastings  has been  employed by the Company  since  February,  1991,  and became
Executive  Vice President of the Company on July 1, 1992. He has been a director
of the Company since February,  1990. Dr. Hastings is also a director of Reliv',
Inc. and Reliv' World Corporation.  Dr. Hastings holds B.S. and M.S. Degrees and


<PAGE>

a Ph.D.  Degree in Food Science from the  University of Illinois.  For more than
the past 20 years,  Dr. Hastings has been engaged in a variety of employment and
consulting capacities as a food scientist. From May, 1988 to December, 1990, Dr.
Hastings  was employed as President of Grove  Country  Foods,  Inc.  which was a
principal supplier to Reliv', Inc.

         DAVID G. KREHER,  age 47, Senior Vice President of Worldwide  Sales and
Marketing and  Assistant  Secretary of the Company.  He is also  Secretary and a
Director of Reliv',  Inc. and Reliv' World Corporation.  Mr. Kreher was employed
by the Company in August,  1991,  and became  Senior Vice  President  on July 1,
1992.  Mr.  Kreher  was placed in charge of  Worldwide  Sales and  Marketing  in
January,  1999. From 1988 to August, 1991, Mr. Kreher was owner and president of
Creative  Options  Corporation  in  Washington,   D.C.,  a  firm  that  provided
specialized  advertising  services.  From  1981 to 1988,  Mr.  Kreher  was Chief
Operating Officer of Sandven  Advertising & Marketing in Kansas City,  Missouri.
Mr.  Kreher holds a B.S.  Degree in Accounting  from  Southwest  Missouri  State
University.  Mr.  Kreher has been a director of the Company  since June 1, 1994.
Mr. Kreher is the brother of Sandra S. Montgomery.

         STEPHEN  M.  MERRICK,  age  58,  Senior  Vice  President/Corporate  and
International  Development  and General  Counsel;  Director of the Company since
July 20, 1989; Secretary of the Company; and Secretary and a director of Reliv',
Inc. and Reliv' World  Corporation.  From January,  1999 through July, 1999, Mr.
Merrick was Senior Vice President - Finance and  Administration  of the Company.
Mr.  Merrick is also a  principal  of the law firm of Merrick & Klimek,  P.C. of
Chicago,  Illinois,  and has been  engaged  in the  practice  of law for over 30
years.  Mr. Merrick has represented the Company and its  subsidiaries  since the
founding  of the  Company.  Mr.  Merrick  received a Juris  Doctor  Degree  from
Northwestern  University  School  of Law in  1966.  Mr.  Merrick  is  also  Vice
President and a director of CTI Industries Corporation (NASDAQ-CTIB).

         THOMAS W. PINNOCK III, age 49, independent distributor for Reliv', Inc.
Mr. Pinnock has been an independent  distributor for Reliv',  Inc. since January
15,  1990.  He has been a Director of the  Company  since  April 29,  1992.  Mr.
Pinnock was commissioned as a U.S. Army Officer in 1978 and commanded an armored
company in the 1st Infantry Division. For a period of more than five years prior
to the time he became a Reliv'  distributor,  Mr. Pinnock was a reporter for the
Orlando  Sentinal.  Mr.  Pinnock  holds a B.A.  Degree  from  Valencia  College,
Orlando,  Florida and studied  journalism  at the  University of Florida and the
Defense Department School of Journalism.

         THOMAS T. MOODY, age 41, independent  distributor for Reliv',  Inc. Mr.
Moody has been an independent distributor for Reliv', Inc. since July, 1989. Mr.
Moody  received a B.A.  Degree from St. Mary's  College in Winona,  Minnesota in
1981. He has been a Director of the Company since October 20, 1989.

         DONALD L.  McCAIN,  age 56, is the Chairman and co-owner of The Baughan
Group Inc.,  formerly  Robertson  International  Inc., a worldwide  supplier and
manufacturer  of mining  equipment  and  supplies  with  plants  and  facilities
throughout the United States and South Africa.  Mr. McCain acquired his interest
in The Baughan  Group in  September,  1995.  He is also Chairman and co-owner of
Coal Age Incorporated,  a mining equipment  manufacturer and rebuilding company.
He acquired  his  interest in Coal Age,  Inc. in  September,  1994.  Mr.  McCain
co-founded G&T Resources,  Inc., an owner and operator of nursing homes, in 1980
and was engaged in the  management of that company until he sold his interest in
September,  1994.  Prior to that time,  Mr.  McCain  privately  invested in real


<PAGE>


estate and owned and operated Expertune, Inc., a company with two locations that
specialized in fast oil changes.  Mr. McCain was employed in the food processing
industry for fifteen years.  Most of that time was with Archer  Daniels  Midland
Company as a manager of plant operations.  Mr. McCain has been a Director of the
Company since July 20, 1989,  and is also a director of Reliv',  Inc. and Reliv'
World Corporation.

         JOHN B. AKIN, age 71, retired as Vice  President,  A.G.  Edwards & Sons
and Resident  Manager of the Decatur,  Illinois  branch office in 1995. Mr. Akin
had been  associated  with A.G.  Edwards & Sons as a stock  broker,  manager and
officer since April,  1973. Mr. Akin holds a B.A.  Degree from the University of
Northern  Iowa,  Cedar Falls,  Iowa. Mr. Akin has been a Director of the Company
since June, 1986.

         SANDRA S. MONTGOMERY,  age 54, has been a Director of the Company since
April 29,  1992.  For more than the past five years,  Mrs.  Montgomery  has been
engaged  actively in the  business of the  Company.  Mrs.  Montgomery  is also a
director of Reliv',  Inc.  Sandra S.  Montgomery  and Robert L.  Montgomery  are
husband and wife.

         MARVIN W.  SOLOMONSON,  age 47, is the Manager of a bond  offering  for
Midwest Central  Holdings,  L.L.C.  Mr.  Solomonson was the founder and owner of
Solomonson  Investment  Services,  engaged in the marketing of  investments  and
insurance  products,  and operated  that  business from 1983 until he sold it in
December,  1998, to pursue his current position.  Since 1993, Mr. Solomonson has
also  served  as  President  and  Chief  Executive  Officer  for  the  following
corporations:  Superior  Family  Foods,  Inc.  and Service  Contracts,  Inc. dba
Dealership  Services.  Mr.  Solomonson  has been a Director of the Company since
June 1, 1994.

Executive Officers Other Than Nominees

         DONALD E. GIBBONS,  JR., age 44, is Vice President of U.S. Sales of the
Company.  Mr. Gibbons was employed by the Company in June, 1991, and became Vice
President of Finance. He became Vice President of Distributor Relations in 1992,
and  accepted  the position of Vice  President  of U.S.  Sales in June,  1994, a
position he still  holds.  Mr.  Gibbons was an Executive  Correspondent  for the
Governor of Illinois 1974-1976.  From 1978 to 1990, Mr. Gibbons was a Journeyman
Electrician  with  I.B.E.W.  Local  193.  In 1981,  Mr.  Gibbons,  with his wife
Elizabeth,  became an independent distributor in a network marketing company and
operated that home business for 5 years.  Mr. Gibbons  received a B.A. Degree in
Accountancy  from the  University  of  Illinois,  Springfield,  graduating  with
highest honors.

Committees of the Board of Directors

         The Company's Board of Directors has standing Management, Compensation,
and Audit Committees. The Company has no standing nominating committee.

         The Management  Committee is composed of Mr. Montgomery,  Dr. Hastings,
Mr. Kreher, Mr. McCain and Mr. Merrick.  The Management Committee has all of the
authority of the Board of Directors  during the interim  periods  between  Board
meetings,  except for  certain  specified  powers that are stated in the Company
by-laws. The Management Committee met 9 times during 1999.



<PAGE>


         The Compensation  Committee is composed of Mr. McCain,  Mr. Merrick and
Mr. Akin. The Compensation  Committee reviews and makes  recommendations  to the
Board of Directors  concerning the compensation of officers and key employees of
the Company. The Compensation Committee met 2 times during 1999.

         The Audit  Committee  is composed of Mr.  McCain,  Mr.  Merrick and Mr.
Solomonson. The Audit Committee reviews and makes recommendations to the Company
about its  financial  reporting  requirements.  The Audit  Committee  met 1 time
during 1999.

         The Board of Directors  met 4 times during 1999.  No director  attended
less than 75% of the combined Board of Director and Committee meetings.

Executive Compensation

         The  following  table  sets forth a summary  of the  compensation  paid
during the last three fiscal years to the Chief Executive Officer of the Company
and to each of the four most highly compensated officers of the Company who were
officers of the Company as at December 31, 1999,  and any executive  officer who
left during the last fiscal year who would have been included in this group (the
"Named Executives").
E


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                               Long-Term Compensation
                                       Annual Compensation                            Awards                 Payouts
                            -------------------------------------------  --------------------------------   ----------
                                                              Other       Restricted                          All Other
                                                              Annual        Stock                    LTIP      Compen-
Name and Principal                   Salary     Bonus         Compen-      Award(s)    Options/    Payouts     sation
   Position                  Year      ($)       ($)          sation($)      ($)       SARs(#)       ($)         ($)
- -----------------------------------------------------------------------------------------------------------------------
<S>                         <C>      <C>         <C>          <C>           <C>      <C>            <C>     <C>
Robert L. Montgomery        1999     $589,073        --        --           --       450,800(2)      --     $12,646(6)
Chief Executive             1998     $642,625        --        --           --        75,000(4)      --     $16,160(7)
Officer                     1997     $485,000    $121,250(1)   --           --            --         --     $12,916(8)
and President

Carl W. Hastings            1999     $334,010        --        --           --       245,600(2)      --     $ 9,533(6)
Executive Vice              1998     $364,375        --        --           --        65,000(4)      --     $44,495(7)
President                   1997     $275,000    $ 68,750(1)   --           --            --         --     $10,060(8)

David G. Kreher             1999     $242,917        --        --           --       208,600(2)      --     $ 6,870(6)
Senior Vice President       1998     $265,000        --        --           --        55,000(4)      --     $32,935(7)
                            1997     $200,000   $  50,000(1)   --           --            --         --     $ 8,298(8)

Donald E. Gibbons, Jr.      1999     $175,000   $   3,000      --           --        50,000(3)      --     $ 6,790(6)
Vice President of           1998     $175,000   $   5,000      --           --             --        --     $ 7,673(7)
U.S. Sales                  1997     $145,000   $  79,750      --           --        50,000(5)      --     $ 6,876(8)

Stephen M. Merrick          1999     $169,167        --        --           --        80,000(3)      --          --
Senior Vice                 1998         ---         --        --           --        40,000(4)      --          --
President,
Secretary(9)
<FN>
- ---------------------

         (1)      Reflects   payments  under  the  Company's   Annual  Executive
                  Incentive  Compensation  Plan  (See  "Compensation   Committee
                  Report on Executive  Compensation - Annual Executive Incentive
                  Plan").

         (2)      Non-Qualified  and Incentive  Stock Options issued on December
                  15,  1999,  pursuant to the  Company's  1999 Stock Option Plan
                  (See Option/SAR Grants table below).

                       (Footnotes continued on next page)


<PAGE>



         (3)      Incentive Stock Options issued on December 15, 1999,  pursuant
                  to the Company's 1999 Stock Option Plan (See Option/SAR Grants
                  table below).

         (4)      Incentive Stock Options issued on December 30, 1998,  pursuant
                  to the Company's 1995 Stock Option Plan.  For Mr.  Montgomery,
                  these options are  exercisable for 21,174 shares on January 1,
                  2000; an additional  26,913 shares on January 1, 2001; and the
                  remaining  26,913 shares on January 1, 2002. For Dr. Hastings,
                  these options are  exercisable  for 21,667 shares on issuance;
                  an  additional  21,667  shares on December 30,  1999;  and the
                  remaining  21,666 shares on December 30, 2000. For Mr. Kreher,
                  the options are exercisable for 18,333 shares on issuance;  an
                  additional  18,333  shares  on  December  30,  1999;  and  the
                  remaining 18,334 shares on December 30, 2000. For Mr. Merrick,
                  these options are  exercisable  for 13,333 shares on issuance;
                  and  additional  13,333  shares on December 30, 1999;  and the
                  remaining 13,334 shares on December 30, 2000.

         (5)      Incentive Stock Options issued on December 18, 1997,  pursuant
                  to the Company's  1995 Stock Option Plan.  Under these options
                  Mr.  Gibbons  is  entitled  to  purchase  Common  Stock of the
                  Company  at the price of $3.125 per share.  The  options  were
                  exercisable  for 30,000 shares upon issuance and 20,000 shares
                  on December 18, 1998.  The options  expire five years from the
                  date of grant.

         (6)      Includes the value of cash contributions by the Company to the
                  Reliv' International, Inc. 401(k) Plan, a defined contribution
                  plan of $6,250 for Mr.  Montgomery,  $7,500 for Dr.  Hastings,
                  $6,250  for  Mr.  Kreher  and  $6,250  for Mr.  Gibbons.  Also
                  includes  portion  of  premiums  paid by the  Company  on life
                  insurance  policies on each executive's  life  attributable to
                  the death  benefit which each  executive's  estate is entitled
                  to. The  allocated  portion of premium paid was $6,396 for Mr.
                  Montgomery,  $2,033 for Dr. Hastings,  $620 for Mr. Kreher and
                  $540 for Mr. Gibbons. (See "Employment Agreements.")

         (7)      Includes the value of cash contributions by the Company to the
                  Reliv' International, Inc. 401(k) Plan, a defined contribution
                  plan,  of $7,500  for each of  Messrs.  Montgomery,  Hastings,
                  Kreher and Gibbons.  Also includes portion of premiums paid by
                  the Company on life  insurance  policies  on each  executive's
                  life  attributable to the death benefit which each executive's
                  estate  is  entitled  to.  Pursuant  to  agreements  with each
                  executive, approximately two-thirds of the death benefit under
                  a  policy  is  paid  to  the  executive's  beneficiaries.  The
                  allocated   portion  of  premium   paid  was  $8,660  for  Mr.
                  Montgomery,  $2,620 for Dr. Hastings,  $435 for Mr. Kreher and
                  $173 for Mr.  Gibbons.  (See  "Employment  Agreements".)  Also
                  includes contributions to the Company's Supplemental Executive
                  Retirement  Plan of $34,375 for Dr.  Hastings  and $25,000 for
                  Mr. Kreher.

         (8)      Includes the value of cash contributions by the Company to the
                  Reliv' International, Inc. 401(k) Plan, a defined contribution
                  plan of $9,500 for Mr.  Montgomery,  $8,125 for Dr.  Hastings,
                  $7,938  for  Mr.  Kreher  and  $6,616  for Mr.  Gibbons.  Also
                  includes  portion  of  premiums  paid by the  Company  on life
                  insurance  policies on each executive's  life  attributable to
                  the death  benefit which each  executive's  estate is entitled
                  to. The  allocated  portion of premium paid was $3,416 for Mr.
                  Montgomery,  $1,935 for Dr. Hastings,  $360 for Mr. Kreher and
                  $260 for Mr. Gibbons. (See "Employment Agreements.")

         (9)      From January,  1999 through July, 1999, Mr. Merrick was Senior
                  Vice President - Finance and Administration of the Company.

</FN>
</TABLE>
<PAGE>
         The Company has never granted any stock appreciation rights. During the
period from January 1, 1996 to December  31, 1999,  there have been no awards or
payments  made for long  term  incentive  compensation  and  there  have been no
restricted stock awards to any of the Named Executives.

         The  following  table  sets  forth  the  options  granted  to the Named
Executives during the fiscal year ended December 31, 1999.

                      Option/SAR Grants in Last Fiscal Year
<TABLE>
<CAPTION>

                                                                                                Potential Realizable
                                                                                                Value at Assumed
                                                                                                  Annual Rates of
                                                                                                      Stock Price
                                                                                                  Appreciation for
                                                     Individual Grants                             Option Term(3)
                                   -----------------------------------------------------       ---------------------
                                     Number
                                      of         % of Total
                                  Securities      Options/
                                  Underlying        SARs
                                   Options/      Granted to     Exercise
                                     SARs        Employees       or Base
                                    Granted       in Fiscal       Price      Expiration
Name                                  (#)            Year         ($/Sh)        Date          5% ($) (5)   10% ($) (5)
- ----                               --------       --------       --------     --------         --------     --------
<S>                               <C>               <C>           <C>           <C>   <C>     <C>            <C>
Robert L. Montgomery
  Non-Qualified Stock Option      250,800(1)        17.4%         $2.045        12/15/04           $0              $0
  Incentive Stock Option          200,000(2)        13.9%         $1.2375       12/15/04      $39,663        $114,865
                                  -------           -----
                                  450,800           31.3%

Carl W. Hastings
  Non-Qualified Stock Option      105,600(1)         7.3%         $2.045        12/15/04           $0              $0
  Incentive Stock Option          140,000(3)         9.7%         $1.125        12/15/04      $43,514        $ 96,155
                                  -------           -----
                                  245,600           17.0%
David G. Kreher
  Non-Qualified Stock Option       83,600(1)         5.8%         $2.045        12/15/04           $0              $0
  Incentive Stock Option          125,000(4)         8.7%         $1.125        12/15/04      $38,852        $ 85,853
                                  -------           -----
                                  208,600           14.5%

Stephen M. Merrick                 80,000(1)         5.6%         $1.125        12/15/04      $24,865        $ 54,946

Donald E. Gibbons, Jr.             50,000(1)         3.5%         $1.125        12/15/04      $15,541        $ 34,341

<FN>

- ------------------

         (1)      Fully  vested on the date of grant of such options on December
                  15, 1999.

         (2)      Exercisable   for  29,970   shares  on  January  1,  2001;  an
                  additional  29,970 shares on January 1, 2002;  another  70,030
                  shares on January 1, 2003; and the remaining  70,030 shares on
                  January 1, 2004.

         (3)      Exercisable  for 30,844  shares upon  issuance on December 15,
                  1999;  an  additional  30,844  shares on  December  15,  2000;
                  another  39,156 shares on December 15, 2001; and the remaining
                  39,156 shares on December 15, 2002.

                       (Footnotes continued on next page)


<PAGE>


         (4)      Exercisable  for 41,217  shares upon  issuance on December 15,
                  1999;  an additional  41,217 shares on December 15, 2000;  and
                  the remaining 42,566 shares on December 15, 2001.

         (5)      Value assumes price of Company's  Common Stock  increases each
                  year by 5% and 10%, respectively.
</FN>
</TABLE>

         The following table provides information related to options to purchase
the Company's Common Stock exercised by the named executive  officers during the
fiscal year ended  December 31,  1999,  and the number and value of such options
held as of the end of such fiscal year:

Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option/SAR Values


<TABLE>
<CAPTION>

                                                          Number of Securities Underlying     Value of Unexercised In-
                              Shares          Value         Unexercised Options/SARs at        the-Money Options/SARs
                            Acquired on     Realized                Year End (#)               at Fiscal Year End ($)
Name                        Exercise (#)       ($)           Exercisable/Unexercisable        Exercisable/Unexercisable
- ----                        ------------    --------         -------------------------        -------------------------


<S>                             <C>             <C>                <C>                              <C>
Robert L. Montgomery            0               0                  455,304/290,496                  0/0(1)

Carl W. Hastings                0               0                  256,778/146,222                  0/0(1)

David G. Kreher                 0               0                  220,150/113,850                  0/0(1)

Donald E. Gibbons, Jr.          0               0                  111,000/0                        0/0(1)

Stephen M. Merrick              0               0                  140,916/67,084                   0/0(1)

<FN>
- ----------------------

(1)      The  value  of  unexercised   in-the-money  options  is  based  on  the
         difference  between the exercise price and the fair market value of the
         Company's Common Stock on December 31, 1999.
</FN>
</TABLE>

Compensation Committee Report on Executive Compensation

         The Compensation  Committee of the Board of Directors of the Company is
composed of three members of the Board of Directors.  The Compensation Committee
is  responsible  for  establishing  the standards and philosophy of the Board of
Directors  regarding  executive  compensation,   for  reviewing  and  evaluating
executive compensation and compensation programs, and for recommending levels of
salary and other  forms of  compensation  for  executives  of the Company to the
Board of  Directors.  The full Board of Directors of the Company is  responsible
for setting and administering  salaries,  bonus payments and other  compensation
awards to executives of the Company.
<PAGE>

         Compensation Philosophy

         The  philosophy  of the  Compensation  Committee,  and of the  Board of
Directors  of  the  Company,   regarding  executive  compensation  includes  the
following principal components:

o                 To  attract  and retain  quality  executive  talent,  which is
                  regarded as critical to the long and short term success of the
                  Company, in substantial part by offering compensation programs
                  which provide attractive rewards for successful effort.

o                 To provide a reasonable  level of base  compensation to senior
                  executives and to provide annual incentive  compensation based
                  on the success and profitability of the Company.

o                 To create a mutuality of interest between  executive  officers
                  of the Company and shareholders through long-term compensation
                  structures,   particularly  stock  option  programs,  so  that
                  executive   officers   share   the  risks   and   rewards   of
                  strategic-decision making and its effect on shareholder value.

         The Compensation Committee has recommended,  and the Board of Directors
has  determined,  to take  appropriate  action to comply with the  provisions of
Section 162(m) of the Internal Revenue Code so that executive  compensation will
be deductible as an expense to the fullest extent allowable.

         The  Company's  executive  compensation  program  consists  of two  key
elements: (i) an annual component consisting of base salary and annual bonus and
(ii) a long-term component, principally stock options.

         Annual Base Compensation

         The Compensation  Committee recommends annual salary levels for each of
the named  executives,  and for other senior  executives of the Company,  to the
Board of Directors.  The recommendations of the Compensation  Committee for base
salary levels for senior executives of the Company are determined  annually,  in
part, by evaluating the  responsibilities  of the position and examining  market
compensation levels and trends for similar positions in the marketplace.

         Additional  factors  which  the  Compensation  Committee  considers  in
recommending  annual adjustments to base salaries include:  results of operation
of   the   Company,   sales,    shareholder   returns,   and   the   experience,
work-performance,  leadership and team building  skills of each  executive.  The
Company  receives  information  from the Chief Executive  Officer with regard to
these  matters.  While each of these factors is  considered in relatively  equal
weight,  the  Compensation  Committee does not utilize  performance  matrices or
measured  weightings  in its  review.  Each  year,  the  Compensation  Committee
conducts a structured  review of base  compensation  of senior  executives  with
input from the Chief Executive Officer.

         Three of the  senior  executives  of the  Company  are  employed  under
Employment  Agreements  with the Company  which  provide a minimum  base salary:
Robert L.  Montgomery,  Carl W. Hastings,  and David G. Kreher.  Over the period
1995 through 1998,  the Company  experienced  increases in sales and profits and
the base salary levels of each of these  executives was increased over this time
to  levels  above the  minimums  provided  in their  respective  agreements.  In
mid-1999,  in light of the results of operation  for the first six months of the
year, on the recommendation of the Compensation Committee and with the agreement
of each of these executives, the annualized rate of the base salaries of each of
the executives was reduced by 20%.


<PAGE>


         Annual Incentive Compensation.

         In March 1994, the Compensation Committee recommended the adoption of a
1994 Annual Incentive  Compensation Plan. The 1994 Plan was adopted by the Board
of Directors on April 13, 1994, to be effective for 1994 and  subsequent  years,
and supersedes all prior incentive  compensation  plans. The purpose of the 1994
Plan is to provide  competitive  rates of  incentive  compensation  to executive
officers of the Company for accomplishing  periodic financial objectives.  Under
the Plan, incentive  compensation  measured as a percentage of base compensation
will be paid to  participants  based upon  achieving  specific  objectives.  The
performance  criterion for each  executive  will vary and include both corporate
and individual  results.  The criterion may include  profits,  return on average
equity,  sales and expense control and may include other measures.  The measures
selected for each executive will reflect the Company's business objectives which
the individual can directly affect.

         Target   performance   levels  for  each  measure  of  performance  are
recommended  by  the  Compensation  Committee  and  approved  by  the  Board  of
Directors. The target performance levels will be based upon historic patterns of
Company  performance and strategic  objectives.  Under the 1994 Plan,  incentive
compensation is limited to a percentage of each executive's base salary.

         During 1999, no incentive compensation was paid to any executive of the
Company.

         Long-Term Component - Stock Options

         The long-term  component of compensation  provided to executives of the
Company has been in the form of stock options.  The  Compensation  Committee has
recommended  to the Board of Directors  that a significant  portion of the total
compensation  to executives  be in the form of incentive  stock  options.  Stock
options are granted  with an  exercise  price equal to or greater  than the fair
market  value of the  Company's  Common  Stock on the date of the  grant.  Stock
options are  exercisable  between one and ten years from the date granted.  Such
stock options provide  incentive for the creation of shareholder  value over the
long-term  since the full benefit of the  compensation  package for an executive
cannot be realized unless an  appreciation in the price of the Company's  Common
Stock occurs over a specified number of years.

         The magnitude of the stock option awards is determined  annually by the
Compensation  Committee  and the Board of  Directors.  Generally,  the  relative
number of options  granted to an executive has been based on the relative salary
level of the executive.


<PAGE>


         On December 4, 1995, options to purchase 220,000,  92,400,  70,400, and
11,000 shares of the Company's Common Stock were granted to Messrs.  Montgomery,
Hastings,  Kreher, and Gibbons,  respectively,  under the 1995 Stock Option Plan
(the "1995 Plan").  These  options  expire on December 4, 2000. On May 31, 1996,
options to purchase 88,000 shares of the Company's  Common Stock were granted to
Mr.  Merrick.  On December 18, 1997,  options to purchase  50,000  shares of the
Company's  Common  Stock were  granted to Mr.  Gibbons.  On December  30,  1998,
options to purchase 75,000,  65,000,  55,000, and 40,000 shares of the Company's
Common Stock were issued to Messrs.  Montgomery,  Hastings, Kreher and Merrick ,
respectively. These options were issued as part of the overall compensation plan
for these  executives and are consistent  with Ernst & Young L.L.P.'s report and
recommendations.  On December 15, 1999,  options to purchase  200,000,  140,000,
125,000, 80,000, and 50,000 shares of the Company's Common Stock were granted to
Messrs. Montgomery,  Hastings, Kreher, Merrick and Gibbons, respectively,  under
the 1999 Stock Option Plan (the "1999 Plan"). In addition to the incentive stock
options  that were  issued in 1999,  non-qualified  stock  options  to  purchase
250,800,  105,600,  and 83,600 shares of the Company's Common Stock were granted
in 1999 to Messrs. Montgomery,  Hastings, and Kreher,  respectively,  to replace
incentive  stock  options  that were  previously  issued in 1994 and  expired in
December 1999 unexercised.

         CEO Compensation

         The Compensation  Committee utilizes the same standards and methods for
recommending  annual base  compensation  for the Chief Executive  Officer of the
Company as it does for other senior executive officers of the Company.

         In 1997, the Company  entered into an Employment  Agreement with Robert
L.  Montgomery,  Chief  Executive  Officer of the  Company,  providing  that Mr.
Montgomery's base annual  compensation  would not be less than $485,000.  During
the period 1996  through  1998,  the Company  experienced  increasing  sales and
profits and Mr.  Montgomery's base annual compensation was increased to $642,625
in 1998.  During  mid-1999,  in light of results  of  operation  of the  Company
through  June  30,  1999,  the  Compensation  Committee  recommended,   and  Mr.
Montgomery agreed, along with other senior executive officers of the Company, to
reduce his annual rate of compensation by 20% for the balance of 1999, resulting
in an overall  annual base  compensation  during 1999 of $589,073.  For 1999, no
annual incentive compensation was paid to Mr. Montgomery.

         The Compensation  Committee  recommended that Mr. Montgomery (and other
senior executives of the Company),  receive incentive stock options,  consistent
with  observed  market  practices,  so that a  significant  portion of his total
compensation  will be based upon, and consistent with,  returns to shareholders.
Mr. Montgomery was granted incentive options to purchase up to 200,000 shares of
the Company's  Common Stock in 1999 and 75,000 shares in 1998. In addition,  Mr.
Montgomery  was granted  non-qualified  stock  options to purchase up to 250,800
shares of the Company's Common Stock in 1999 to replace  incentive stock options
that had expired unexercised.

                              Compensation Committee:
                              Donald L. McCain, John B. Akin, Stephen M. Merrick

Compensation Committee Interlocks and Insider Participation

         Stephen M.  Merrick,  a member of the  Compensation  Committee,  is the
Senior Vice  President-Finance and Administration of the Company. Mr. Merrick is
a  principal  of the law firm of  Merrick & Klimek,  P.C.,  which has  served as
general  counsel to the Company  and its  subsidiaries  since  December 1, 1998.
During the year ended December 31, 1999, the aggregate  amounts paid or incurred
by the  Company to Merrick & Klimek,  P.C.  for  services to the Company and its
subsidiaries was $220,000.



<PAGE>


Comparative Stock Price Performance Graph

         The  following  graph  compares,  for the  period  January  1,  1995 to
December  31,  1999,  the  cumulative  total return  (assuming  reinvestment  of
dividends)  on the  Company's  Common  Stock with (i) NASDAQ  Stock Market Index
(U.S.)  and (ii) a peer  group  including  the  following  companies:  Herbalife
International,  Inc.,  Nature's  Sunshine  Products,  Inc.,  Nutrition  For Life
International,  Inc.,  Rexall Showcase  International,  Inc. and USANA, Inc. The
peer group consists of other companies  marketing  nutritional  products through
direct sales. The graph assumes an investment of $100 on January 1, 1995, in the
Company's Common Stock and each of the other investment categories.

                            ANNUAL RETURN PERCENTAGE

                                                      Years Ending
Company Name / Index                 Dec95      Dec96    Dec97    Dec98    Dec99
- --------------------------------------------------------------------------------
RELIV INTERNATIONAL INC             -18.73     195.24   -46.96   -30.80   -49.75
NASDAQ US INDEX                      41.33      23.04    22.53    40.91    80.66
PEER GROUP                           20.53      94.96    36.50   -45.05   -23.78
- --------------------------------------------------------------------------------

                                 INDEXED RETURNS
                             Base
                            Period                    Years Ending
Company Name / Index         Dec94   Dec95      Dec96    Dec97    Dec98    Dec99
- --------------------------------------------------------------------------------
RELIV INTERNATIONAL INC       100    81.27     239.93   127.27    88.07    44.26
NASDAQ US INDEX               100   141.33     173.89   213.07   300.25   542.43
PEER GROUP                    100   120.53     234.99   320.75   176.27   134.36
- --------------------------------------------------------------------------------

Peer Group Companies
- ------------------------------------------
HERBALIFE INTL INC  -CL A
NATURES SUNSHINE PRODS INC
NUTRITION FOR LIFE INTL INC
REXALL SUNDOWN INC (FORMERLY REXALL SHOWCASE INTL INC)
USANA INC

         The historical  stock prices of the Company's Common Stock shown on the
above graph is not necessarily indicative of future price performance.

         On March 8, 1993, the Company's Common Stock was listed on The Emerging
Company  Marketplace of the American  Stock  Exchange  (AMEX) and, in July 1993,
graduated to the main board of the AMEX. On September 6, 1996, the Company moved
the listing of its common stock to the NASDAQ National Market Tier of the NASDAQ
Stock Market.  Per share value as of December 31, 1994,  1995,  1996, 1997, 1998
and 1999 is based on the Common Stock's closing price as of such date.


<PAGE>


         The information under this heading and under the heading  "Compensation
Committee Report on Executive  Compensation" shall not be deemed incorporated by
reference  by any  general  statement  incorporating  by  reference  this  Proxy
Statement  into  any  filing  under  the  Securities  Act of 1933 or  under  the
Securities  Exchange  Act of 1934 and shall not  otherwise be deemed filed under
such Acts.

Employment Agreements

         In June,  1997, the Company  entered into an Employment  Agreement with
Robert L. Montgomery replacing a prior agreement. The Agreement is for a term of
six years  commencing  on January 1, 1997,  and provides for Mr.  Montgomery  to
receive base annual compensation during the term of not less than $485,000.  Mr.
Montgomery is also to participate in the Annual  Incentive  Compensation and the
Long-Term  Incentive  Compensation  Plans of the Company adopted in April, 1994,
the Company's Stock Option Plan and such other compensation plans as the Company
may from time to time have for  executives  of the Company.  In the event of Mr.
Montgomery's death during the term of the Agreement, payments equal to his total
compensation  under the Agreement  will be made to his heirs for a period of six
months.  The Agreement also allows Mr. Montgomery the option,  upon reaching age
60, to reduce his level of service to the Company by approximately one-half with
a corresponding  decrease in position and compensation.  Mr. Montgomery also has
the option upon reaching age 60 to terminate his active service, and continue in
a consulting  capacity.  The term of the consulting period shall be 10 years and
Mr. Montgomery will receive  approximately 20% of his prior annual  compensation
as a consulting fee. The Agreement  includes the obligation of Mr. Montgomery to
maintain the  confidentiality  of  confidential  information  of the Company and
contains a covenant of Mr. Montgomery not to compete with the Company.

         In June,  1997, the Company  entered into an Employment  Agreement with
Dr. Hastings  replacing a prior agreement.  The Agreement is for a period of six
years  commencing on January 1, 1997,  and provides for Dr.  Hastings to receive
base annual compensation during the term of not less than $275,000. Dr. Hastings
is also to  participate  in the  Annual  Incentive  Compensation  and  Long-Term
Incentive  Compensation  Plans  of the  Company  adopted  in  April,  1994,  the
Company's Stock Option Plan and such other compensation plans as the Company may
from  time to time  have for  executives  of the  Company.  In the  event of Dr.
Hastings'  death during the term of the  Agreement,  payments equal to his total
compensation  under the Agreement  will be made to his heirs for a period of six
months. The Agreement also allows Dr. Hastings the option, upon reaching age 60,
to reduce his level of service to the Company by  approximately  one-half with a
corresponding  decrease in position and compensation.  Dr. Hastings also has the
option upon reaching age 60 to terminate his active  service,  and continue in a
consulting capacity. The term of the consulting period shall be 10 years and Dr.
Hastings will receive  approximately  20% of his prior annual  compensation as a
consulting  fee.  The  Agreement  includes  the  obligation  of Dr.  Hastings to
maintain the  confidentiality of confidential  information of the Company and to
assign to the Company any and all inventions made or conceived by him during the
term of the  Agreement  and a covenant of Dr.  Hastings  not to compete with the
Company.


<PAGE>


         In April,  1994, the Company entered into an Employment  Agreement with
David G. Kreher,  Senior Vice President and Chief Operating  Officer,  effective
from January 1, 1994. The Agreement has been extended through December 31, 1998.
The Company is currently negotiating an extension of Mr. Kreher's Agreement. The
Agreement  provides for Mr.  Kreher to receive base annual  compensation  of not
less than $125,000.  Mr. Kreher is also to  participate in the Annual  Incentive
Compensation and Long-Term  Incentive  Compensation Plans of the Company adopted
in April,  1994,  the  Company's  Stock Option Plan and such other  compensation
plans as the Company may from time to time have for  executives  of the Company.
In the event of Mr.  Kreher's death during the term of the  Agreement,  payments
equal to his total  compensation  under the Agreement  will be made to his heirs
for a period of six months.  The Agreement includes the obligation of Mr. Kreher
to maintain the confidentiality of confidential information of the Company.

         In March,  1997, the Company entered into Split Dollar  Agreements with
Robert L. Montgomery,  Carl W. Hastings,  David G. Kreher and Donald E. Gibbons,
whereby the Company pays the premiums on life insurance  policies covering these
executive's lives. Upon the death of an executive, the Company shall be entitled
to receive the greater of (i) one-third of the insurance proceeds, (ii) the cash
surrender  value of the  policy  and  (iii) the total  premiums  paid  under the
policy, with the executive  receiving the balance of the insurance proceeds.  On
termination of the Agreement prior to an executive's  death, the executive shall
have the right to purchase the policy for the greater of (i) the cash  surrender
value of the  policy and (ii) the total  premiums  paid  under the  policy.  The
policy amounts are $3,124,000 for Mr.  Montgomery,  $1,770,000 for Dr. Hastings,
$750,000 for Mr. Kreher and $750,000 for Mr. Gibbons.

         In March,  1997,  the Company  entered  into Salary  Continuation  Plan
Agreements  with David G. Kreher and Donald E. Gibbons.  The Agreements  provide
for continuation of these executive's salaries upon termination of employment or
retirement,  after  these  executives  have  reached the age of 55 and have been
employed by the Company for 15 years. Salary continuation payments are also made
in the event the executive is terminated  prior to reaching these thresholds for
other than cause as defined  in the  Agreements.  Payments  are to be made for a
period of 10 years and the amount of the payments  are based on the  executive's
age at time of retirement or termination of employment.

Compensation of Directors

         Members of the Board of Directors who were not employees of the Company
received  $800  per  attendance  at  meetings  of the  Board  of  Directors  and
committees thereof.  Members of the Management  Committee who were not employees
of the Company also received compensation of $1,000 per month for their services
and  $2,000  per  attendance  at  meetings  of the  Board  of  Directors  or any
committees of the Board.  On any date at which a Board member  attends more than
one meeting of the Board or committee of the Board,  the  attendance fee is 150%
of the basic  attendance  fee. In  addition  to the options  issued to the named
executives  as described  above,  during  fiscal 1999 options were issued to Mr.
McCain  (50,000  shares),  Mr. Akin  (20,000  shares),  Mr.  Solomonson  (20,000
shares),  Mr. Moody (20,000  shares),  Mr.  Pinnock  (20,000  shares),  and Mrs.
Montgomery (50,000 shares).

Section 16(a) Beneficial Ownership Reporting Compliance


<PAGE>


         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's officers and directors, and persons who own more than ten percent of a
registered  class  of the  Company's  equity  securities,  to  file  reports  of
ownership and changes in ownership with the  Securities and Exchange  Commission
and  with  the  NASDAQ  Stock  Market.  Officers,  directors  and  greater  than
ten-percent  shareholders  are required by SEC regulation to furnish the Company
with copies of all Section 16(a) forms they file.

         Based  solely on a review of the copies of such forms  furnished to the
Company, or written  representations that no Form 5's were required, the Company
believes that during  calendar year 1999, all Section 16(a) filing  requirements
applicable to the officers,  directors and  ten-percent  beneficial  owners were
complied with.

Board of Directors Affiliations and Related Transactions

         On December 31, 1999,  Bob Montgomery  owed the Company  $89,250 due to
the overpayments of incentive compensation. He also owed the Company $75,000 for
a loan  taken  out  against  a  corporate  life  insurance  policy,  for a total
indebtedness of $164,250.  As of April 21, 2000, the remaining  balance of these
advances is  $59,250.  The  insurance  loan has been repaid and $30,000 has been
paid towards the incentive compensation advance.

PROPOSAL TWO - SELECTION OF AUDITORS

         The Board of Directors  have selected and approved Ernst & Young L.L.P.
as the principal  independent  auditor to audit the financial  statements of the
Company for 2000,  subject to ratification by the  shareholders.  It is expected
that a representative of the firm of Ernst & Young L.L.P. will be present at the
annual  meeting  and will have an  opportunity  to make a  statement  if they so
desire and will be available to respond to appropriate questions.

THE BOARD OF DIRECTORS RECOMMENDS SHAREHOLDERS VOTE FOR "FOR" SUCH RATIFICATION.

Stockholder Proposals for 2001 Proxy Statement

         Proposals  by  shareholders   for  inclusion  in  the  Company's  Proxy
Statement and form of proxy relating to the 2001 Annual Meeting of Stockholders,
which is  scheduled  to be held on May 24,  2001,  should  be  addressed  to the
Secretary,  Reliv' International,  Inc., 136 Chesterfield  Industrial Boulevard,
P.O. Box 405,  Chesterfield,  Missouri 63006-0405,  and must be received at such
address no later than December 22, 2000. Upon receipt of any such proposal,  the
Company  will  determine  whether or not to include  such  proposal in the Proxy
Statement and proxy in accordance with applicable law. It is suggested that such
proposal be forwarded by certified mail, return receipt requested.

Other Matters to Be Acted Upon at the Meeting

         The management of the Company knows of no other matters to be presented
at the  meeting.  Should any other matter  requiring a vote of the  shareholders
arise at the  meeting,  the persons  named in the proxy will vote the proxies in
accordance with their best judgment.

                                                   BY ORDER OF THE
                                                   BOARD OF DIRECTORS
Dated:  April 21, 2000
                                                   /s/ Stephen M. Merrick

                                                   Stephen M. Merrick, Secretary
<PAGE>









                           RELIV' INTERNATIONAL, INC.
                         Annual Meeting of Shareholders

                            May 25,2000 10:00 a.m.

                      Doubletree Hotel & Conference Center
                            16625 Swingley Ridge Road
                          Chesterfield, Missouri 63017
                                 (636) 532-5000








REVOCABLE PROXY
                           RELIV' INTERNATIONAL, INC.
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoint(s) Robert L. Montgomery and David G. Kreher,
or  either  of  them,  with  full  power  of  substitution,  as  proxies  of the
undersigned,  with  all  the  powers  that  the  undersigned  would  possess  if
personally  present to cast all votes that the undersigned  would be entitled to
vote at the annual meeting of  shareholders of Reliv'  International,  Inc. (the
"Company")  to be held on Thursday,  May 25,  2000,  at the  Doubletree  Hotel &
Conference Center, 16625 Swingly Ridge Road, Chesterfield, Missouri 63017, (636)
532-5000  at 10:00  a.m.,  Central  Daylight  Savings  Time,  and at any and all
adjournments  and  postponements  thereof  (the  "Annual  Meeting"),   including
(without limiting the generality of the foregoing) to vote and act as follows on
the reverse side.

This  proxy  will  be  voted  at  the  Annual  Meeting  or any  adjournments  or
postponement  thereof as specified.  IF NO  SPECIFICATIONS  ARE MADE, THIS PROXY
WILL BE VOTED FOR THE ELECTION OF THE NOMINEES NAMED ON THE REVERSE SIDE AND FOR
PROPOSAL 2. This proxy hereby  revokes all prior  proxies  given with respect to
the shares of the undersigned.

                  (Continued and to be signed on reverse side)



<PAGE>



                                ADMISSION TICKET

                                 ANNUAL MEETING

                                       OF

                            RELIV INTERNATIONAL, INC.

                        Thursday, May 25, 2000 10:00 a.m.
                      Doubletree Hotel & Conference Center
                            16625 Swingley Ridge Road
                          Chesterfield, Missouri 63017
                                 (636) 532-5000


                                     Agenda
                                     ------

           * Election of Directors
           * Ratification of the appointment of independent public accountants
           * Report on the progress of the corporation

                 Please Detach and Mail in the Envelope Provided

A |X| Please mark your votes as in this example.

1.   Election of Directors

Robert L. Montgomery
Sandra S. Montgomery
Carl W. Hastings
David G. Kreher
Donald L. McCain
Thomas T. Moody
Thomas W. Pinnock, III
Stephen M. Merrick
John B. Akin
Marvin W. Solomonson


FOR all nominees listed             WITHHOLD AUTHORITY to vote for all
above                               Nominees listed above

     |_|                                   |_|


In the Event the  undersigned  wishes to withhold the  authority to vote for any
particular  nominee or nominees  desginate by clearly and neatly writing through
or striking out the name of any such nominee or nominees.

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2.   Proposal  to ratify  the  appointment  of Ernst & Young as the  Independent
     Public Accountant for the Company for 2000.


         |_|FOR            |_|AGAINST       |_|ABSTAIN

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3.   In their  discretion upon such other matter as may properly come before the
     meeting or any adjournment thereof.

Please complete, sign and mail this proxy promptly in the enclosed
envelope.  No postage is required for mailing in the United States.




Signature                           Signature                 Dated:      , 2000
         ---------------------               -----------------      ------

Note:    Please  date this proxy and sign  exactly as your name  appears on this
         proxy.  If shares are held by joint  tenants  both  should  sign.  When
         signing as  attorney,  executor,  administrator,  trustee or  guardian,
         please give full title as such. If a  corporation,  please sign in full
         corporate  name  by  president  or  other  authorized   officer.  If  a
         partnership, please sign in partnership name by authorized person.





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