AMERICAN CITY BUSINESS JOURNALS INC
SC 13D, 1995-08-15
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549


                                SCHEDULE 13D

                 Under the Securities Exchange Act of 1934


                   American City Business Journals, Inc.

                              (Name of Issuer)


                   Common Stock, par value $.01 per share

                       (Title of Class of Securities)


                                025145 10 8

                               (CUSIP Number)


                             Craig D. Holleman
                           Sabin, Bermant & Gould
                             350 Madison Avenue
                         New York, New York  10017
                               (212) 692-4400

          (Name, Address and Telephone Number of Person Authorized
                   to Receive Notices and Communications)


                               August 3, 1995

          (Date of Event which Requires Filing of this Statement)

If a filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(b)(3) or (4), check the
following box [  ].

Check the following box if a fee is being paid with this statement [X].  

                       (Continued on following pages)
<PAGE>
<PAGE> 2

--------------------
CUSIP NO.
025145 10 8
--------------------
------------------------------------------------------------
 1.   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Advance Publications, Inc.
------------------------------------------------------------
 2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                 (a)  [X]

                                                 (b)  [  ]
------------------------------------------------------------
 3.   SEC USE ONLY

------------------------------------------------------------
 4.   SOURCE OF FUNDS
BK
------------------------------------------------------------
 5.   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS
      REQUIRED PURSUANT TO ITEMS 2(D) OR 2(E)
                                                      [  ]
------------------------------------------------------------
 6.   CITIZENSHIP OR PLACE OF ORGANIZATION
New York
------------------------------------------------------------
                  7.    SOLE VOTING POWER
  NUMBER OF             0
    SHARES        ----------------------------------------
BENEFICIALLY      8.    SHARED VOTING POWER
  OWNED BY              0
    EACH          ----------------------------------------
 REPORTING        9.    SOLE DISPOSITIVE POWER
   PERSON               0
    WITH          ----------------------------------------
                  10.   SHARED DISPOSITIVE POWER
                        0
------------------------------------------------------------
11.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
      PERSON
      0
------------------------------------------------------------
12.   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
      CERTAIN SHARES
                                                      [X]
------------------------------------------------------------
13.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      0
------------------------------------------------------------
14.   TYPE OF REPORTING PERSON
CO
------------------------------------------------------------

<PAGE>
<PAGE> 3

--------------------
CUSIP NO.
--------------------
------------------------------------------------------------
 1.   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
S.I. Newhouse, Jr.
------------------------------------------------------------
 2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                 (a)  [X]

                                                 (b)  [  ]
------------------------------------------------------------
 3.   SEC USE ONLY

------------------------------------------------------------
 4.   SOURCE OF FUNDS
BK
------------------------------------------------------------
 5.   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS
      REQUIRED PURSUANT TO ITEMS 2(D) OR 2(E)
                                                      [  ]
------------------------------------------------------------
 6.   CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
------------------------------------------------------------
                  7.    SOLE VOTING POWER
  NUMBER OF             0
    SHARES  ----------------------------------------
BENEFICIALLY      8.    SHARED VOTING POWER
  OWNED BY              0
    EACH          ----------------------------------------
 REPORTING        9.    SOLE DISPOSITIVE POWER
   PERSON               0
    WITH          ----------------------------------------
                  10.   SHARED DISPOSITIVE POWER
                        0
------------------------------------------------------------
11.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
      PERSON
      0
------------------------------------------------------------
12.   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
      CERTAIN SHARES
                                                      [X]
------------------------------------------------------------
13.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      0
------------------------------------------------------------
14.   TYPE OF REPORTING PERSON
IN
------------------------------------------------------------

<PAGE>
<PAGE> 4

--------------------
CUSIP NO.
025145 10 8
--------------------
------------------------------------------------------------
 1.   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Donald E. Newhouse
------------------------------------------------------------
 2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                 (a)  [X]

                                                 (b)  [  ]
------------------------------------------------------------
 3.   SEC USE ONLY

------------------------------------------------------------
 4.   SOURCE OF FUNDS
BK
------------------------------------------------------------
 5.   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS
      REQUIRED PURSUANT TO ITEMS 2(D) OR 2(E)
                                                      [  ]
------------------------------------------------------------
 6.   CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
------------------------------------------------------------
                  7.    SOLE VOTING POWER
  NUMBER OF             0
    SHARES        ----------------------------------------
BENEFICIALLY      8.    SHARED VOTING POWER
  OWNED BY              0
    EACH          ----------------------------------------
 REPORTING        9.    SOLE DISPOSITIVE POWER
   PERSON               0
    WITH          ----------------------------------------
                  10.   SHARED DISPOSITIVE POWER
                        0
------------------------------------------------------------
11.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
      PERSON
      0
------------------------------------------------------------
12.   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
      CERTAIN SHARES
                                                      [X]
------------------------------------------------------------
13.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
      0
------------------------------------------------------------
14.   TYPE OF REPORTING PERSON
IN
------------------------------------------------------------

<PAGE>
<PAGE> 5

            Item 1.     Security and Issuer

            This Statement on Schedule 13D, dated August 14, 1995 (the
"Statement"), filed by Advance Publications, Inc., a New York corporation
("Advance"), S.I. Newhouse, Jr., and Donald E. Newhouse relates to the
common stock, par value $.01 per share (the "Common Stock"), of American
City Business Journals, Inc., a Delaware corporation (the "Company") and is
filed pursuant to Section 13(d) of the Securities Exchange Act of 1934, as
amended (the "Act").  Advance, S.I. Newhouse, Jr., and Donald E. Newhouse 
are collectively referred to herein as the "Reporting Persons."

            The address of the principal executive offices of the Company
is 128 South Tryon Street, Suite 2300, Charlotte, NC 28202.

            This Statement on Schedule 13D is being jointly filed by the
Reporting Persons pursuant to a joint filing agreement filed as Exhibit 4
hereto.


            Item 2.     Identity and Background

            This Statement on Schedule 13D is being jointly filed by the
Reporting Persons, who acknowledge that they are a group within the meaning
of Section 13(d)(3) of the Act.  S.I. Newhouse, Jr. and Donald E. Newhouse 
are the co-trustees of Advance Voting Trust, a testamentary trust under the
will of S.I. Newhouse, Sr. that owns all of the equity securities of
Advance eligible to vote for directors of Advance.  The name, business
address, principal occupation or employment and, as appropriate,
citizenship or state of organization of each Reporting Person and each
person who is an executive officer or director of a Reporting Person or a
person controlling a Reporting Person are set forth on, and incorporated by
reference to, Schedule I attached hereto.  During the last five years, none
of the Reporting Persons and, to the knowledge of the Reporting Persons,
none of the persons listed on Schedule I attached hereto, has been
convicted in a criminal proceeding (excluding traffic violations or similar
misdemeanors) or was a party to a civil proceeding of a judicial or
administrative body of competent jurisdiction and as a result of such
proceeding was or is subject to a judgment, decree or final order enjoining
future violations of, or prohibiting or mandating activities subject to,
Federal or state securities laws or finding any violation with respect to
such laws.

<PAGE>
<PAGE> 6


            Item 3.     Source and Amount of Funds or Other Consideration

            The merger consideration will be paid from the proceeds of bank
financing to be secured by Advance.  Arrangements for such financing have
not yet been finalized. 

            Item 4.  Purpose of the Transaction.

            On August 3, 1995, Advance entered into a Merger Agreement (the
"Merger Agreement") with Advance Acquisition Sub. Inc., a Delaware
corporation and wholly-owned subsidiary of Advance ("Acquisition Corp."),
Business Journal Associates Limited Partnership, a Delaware limited
partnership ("BJALP"), and the Company.  The Merger Agreement contemplates
the merger (the "Merger") of Acquisition Corp. with and into the Company,
pursuant to which, among other things, each outstanding share of Common
Stock will be converted into the right to receive $28.00 in cash at the 
effective time of the Merger, and each outstanding share of common stock 
of Acquisition Corp. will be exchanged for one share of Common Stock.

            BJALP has executed a consent to the Merger and the other 
transactions contemplated by the Merger Agreement.  Such Merger, together 
with the change in the composition of the Board of Directors of the Company 
as contemplated in the Merger Agreement, would affect a change in control of 
the Company.  Furthermore, the consummation of the Merger would render the 
Common Stock eligible for termination of registration pursuant to 
Section 12(g)(4) of the Act and would cause the Common Stock to cease to be 
authorized to be quoted on the National Association of Securities Dealers, 
Inc. National Market System.

            Consummation of the proposed Merger is subject to certain
further terms and conditions as specified in the Merger Agreement.  A copy
of the Merger Agreement is attached hereto as Exhibit 1.

            Upon execution of the Merger Agreement, Advance also entered
into a stock option agreement with BJALP and The Oklahoma Publishing
Company, a Delaware corporation ("OPUBCO") (the "BJALP Option Agreement"). 
Under the BJALP Option Agreement, Advance has the option, upon the
occurrence of certain events specified therein, to purchase all of BJALP's 
3,885,105 shares of Common Stock at 

<PAGE>
<PAGE> 7

a price of $28.00 per share.  A copy of the BJALP Option Agreement is
attached hereto as Exhibit 2.  Also upon execution of the Merger Agreement,
Advance and the Company entered into a separate stock option agreement 
(the "Company Option Agreement") by which the Company granted Advance 
the option, upon the occurrence of certain events specified therein, to
purchase up to 1,376,000 shares of previously unissued Common Stock at a
price of $28.00 per share.  A copy of the Company Option Agreement is
attached hereto as Exhibit 3.


            Item 5.     Interest in Securities of the Issuer.

            Pursuant to the BJALP Option Agreement and the Company Option
Agreement, the Reporting Persons have the right to acquire, upon the
occurrence of the events set forth in such agreements, a total of 5,261,105
shares of Common Stock.  In light of the fact that the options granted
pursuant to such agreements are only exercisable upon the occurrence of
certain events which may never occur, and the fact that the Merger can be 
consummated without the exercise of such options, the Reporting Persons 
hereby disclaim beneficial ownership of such shares of Common Stock pursuant 
to Rule 13d-4 under the Act.

            To the best knowledge of the Reporting Persons, there are
6,917,741 shares of Common Stock issued and outstanding as of the date
hereof, based upon (a) the total number of shares of Common Stock reported
as being outstanding in the Company's Quarterly Report on Form 10-Q for the
period ended June 30, 1995, plus (b) the total number of shares of Common
Stock that, to the best knowledge of the Reporting Persons, have been
issued by the Company from June 30, 1995 to the date hereof, less (c) the
total number of shares of Common Stock that, to the best knowledge of the
Reporting Persons, have been redeemed or otherwise repurchased by the
Company from June 30, 1995 to the date hereof.  If the events set forth in
the BJALP Option Agreement and the Company Option Agreement were to occur
and Advance were to exercise in full the options granted thereunder, the
Reporting Persons would own 63.43% of the Common Stock which would then be
outstanding, based upon the number of shares of Common Stock outstanding as
of the date hereof and taking into account (as required by Rule 13d-
3(d)(1)(i) under the Act) the issuance of 1,376,000 shares of Common Stock
to Advance pursuant to the Company Option Agreement.
<PAGE>
<PAGE> 8

            If they were to acquire the shares of Common Stock as set forth
above, the Reporting Persons would have sole voting power to vote and dispose
of such shares of Common Stock.

            Except as set forth in this Statement, none of the Reporting
Persons beneficially owns any Common Stock or has effected any transactions
in the Common Stock during the past 60 days.


            Item 6.     Contracts, Arrangements, Understandings or
                        Relationships With Respect to Securities of the
                        Issuer

            The description of the relationships among the Reporting
Persons in Item 1 of this Statement is incorporated herein by reference. 
Inasmuch as each of the Merger Agreement, the BJALP Option Agreement and
the Company Option Agreement are contracts which include understandings,
arrangements and relationships among the Reporting Persons, the Company,
BJALP and OPUBCO with respect to the Common Stock, each such agreement is
incorporated herein by reference in its entirety.


            Item 7.  Material to be Filed as Exhibits.

            Exhibit           Description

            (1)         Agreement and Plan of Merger by and among American
                        City Business Journals, Inc., Business Journal
                        Associates Limited Partnership, Advance
                        Publications, Inc. and Advance Acquisition Sub.
                        Inc., dated as of August 3, 1995.

            (2)         Stock Option Agreement, dated as of August 3, 1995,
                        among Business Journal Associates Limited
                        Partnership, The Oklahoma Publishing Company, and
                        Advance Publications, Inc.

            (3)         Stock Option Agreement, dated as of August 3, 1995,
                        between Advance Publications, Inc. and American
                        City Business Journals, Inc. 

            (4)         Joint Filing Agreement, dated August 14, 1995,
                        among Advance Publications, Inc., S.I. Newhouse,
                        Jr. and Donald E. Newhouse.

<PAGE>
<PAGE> 9

                                 SIGNATURES


            After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


Dated:      August 14, 1995

                              ADVANCE PUBLICATIONS, INC.


                              By: /s/ S.I. Newhouse, Jr.
                                  Name: Donald E. Newhouse
                                  Title: Vice President and
                                         Chairman



                              /s/ S.I. Newhouse, Jr.
                              S.I. Newhouse, Jr.



                              /s/ Donald E. Newhouse
                              Donald E. Newhouse

<PAGE>
<PAGE> 10


                                 SCHEDULE I



Name:                               Advance Publications, Inc.
Business Address:                   950 Fingerboard Road
                                    Staten Island, NY 10305
Principal Business:                 Publishing
State of Organization:              New York


Name:                               S.I. Newhouse, Jr.
Business Address:                   350 Madison Avenue
                                    New York, NY 10017
Principal Occupation:               Chairman of the Board of Directors,
                                    Advance Publications, Inc.
Employer:                           Various affiliates of Advance
                                    Publications, Inc.
Employer's Address:                 950 Fingerboard Road
                                    Staten Island, NY 10305
Principal Business of
 Employer:                          Publishing
Citizenship:                        U.S.A.


Name:                               Donald E. Newhouse
Business Address:                   Star-Ledger Plaza
                                    Newark, NJ 07101
Principal Occupation:               Member of the Board of Directors,
                                    President and Treasurer of Advance
                                    Publications, Inc.
Employer:                           Various affiliates of Advance
                                    Publications, Inc.
Employer's Address:                 950 Fingerboard Road
                                    Staten Island, NY 10305
Principal Business of
 Employer:                          Publishing
Citizenship:                        U.S.A.

<PAGE>
<PAGE> 11

Name:                               Samuel I. Newhouse, III
Business Address:                   Evening Journal Association
                                    30 Journal Square
                                    Jersey City, NJ 07306
Principal Occupation:               Member of the Board of Directors of
                                    Advance Publications, Inc.
Employer:                           Various affiliates of Advance
                                    Publications, Inc.
Employer's Address:                 950 Fingerboard Road
                                    Staten Island, NY 10305
Principal Business of
 Employer:                          Publishing
Citizenship:                        U.S.A.


Name:                               Richard E. Diamond
Business Address:                   Staten Island Advance
                                    950 Fingerboard Road
                                    Staten Island, NY 10305
Principal Occupation:               Vice President and Secretary of Advance
                                    Publications, Inc.
Employer:                           Advance Publications, Inc.
Employer's Address:                 950 Fingerboard Road
                                    Staten Island, NY 10305
Principal Business of
 Employer:                          Publishing
Citizenship:                        U.S.A.


                                                             EXHIBIT 1
                                                             Conformed Copy









                             AGREEMENT AND PLAN OF MERGER

                                     by and among

                        AMERICAN CITY BUSINESS JOURNALS, INC.,

                   BUSINESS JOURNAL ASSOCIATES LIMITED PARTNERSHIP,

                              ADVANCE PUBLICATIONS, INC.

                                         and

                            ADVANCE ACQUISITION SUB. INC.

                                     dated as of

                                    August 3, 1995



<PAGE>
<PAGE> i


                                  TABLE OF CONTENTS


                                                                       Page

          ARTICLE I - Definitions . . . . . . . . . . . . . . . . . . .   1

          ARTICLE II - The Merger; Closing; Effective Time  . . . . . .   7

          2.1. The Merger . . . . . . . . . . . . . . . . . . . . . . .   7
          2.2. Closing  . . . . . . . . . . . . . . . . . . . . . . . .   7
          2.3. Effective Time . . . . . . . . . . . . . . . . . . . . .   7

          ARTICLE III - Certificate of Incorporation, Bylaws,
                          Directors and Officers of the Surviving
          Corporation . . . . . . . . . . . . . . . . . . . . . . . . .   7

          3.1. Certificate of Incorporation . . . . . . . . . . . . . .   7
          3.2. Bylaws . . . . . . . . . . . . . . . . . . . . . . . . .   8
          3.3. Directors and Officers . . . . . . . . . . . . . . . . .   8

          ARTICLE IV - Conversion and Payment of Shares; Treatment of
                          Options; Dissenting Stockholders  . . . . . .   8

          4.1. Conversion or Cancellation of Shares and Convertible
          Debentures  . . . . . . . . . . . . . . . . . . . . . . . . .   8
          4.2. Stock Options  . . . . . . . . . . . . . . . . . . . . .   9
          4.3. Payment for Shares, Convertible Debentures and Options    10
          4.4. Dissenters' Rights . . . . . . . . . . . . . . . . . . .  11
          4.5. Transfer of Shares After the Effective Time  . . . . . .  12

          ARTICLE V - Representations and Warranties of the Company . .  12

          5.1. Corporate Organization and Qualification . . . . . . . .  12
          5.2. Subsidiaries . . . . . . . . . . . . . . . . . . . . . .  12
          5.3. Capital Structure  . . . . . . . . . . . . . . . . . . .  13
          5.4. Corporate Authority  . . . . . . . . . . . . . . . . . .  13
          5.5. Governmental Filings . . . . . . . . . . . . . . . . . .  14
          5.6  No Violations; Non-Contravention; Requisite Consents . .  14
          5.7. Company Reports; Financial Statements  . . . . . . . . .  14
          5.8. Absence of Certain Changes . . . . . . . . . . . . . . .  15
          5.9. Litigation . . . . . . . . . . . . . . . . . . . . . . .  15
          5.10.       Liabilities . . . . . . . . . . . . . . . . . . .  16
          5.11.       Employee Benefit Plans  . . . . . . . . . . . . .  16
          5.12.       Brokers and Finders . . . . . . . . . . . . . . .  17

<PAGE>
<PAGE> ii


          5.13.       Intellectual Property . . . . . . . . . . . . . .  17
          5.14.       Taxes . . . . . . . . . . . . . . . . . . . . . .  17
          5.15.       Properties  . . . . . . . . . . . . . . . . . . .  18
          5.16.       Licenses, Franchises, Etc.  . . . . . . . . . . .  18
          5.17.       Information Statement and Applications  . . . . .  18
          5.18.       Powers of Attorney, Etc.  . . . . . . . . . . . .  19
          5.19.       Contracts and Leases  . . . . . . . . . . . . . .  19
          5.20.       Accounts Payable; Accrued Expenses; Prepaid Expenses
                                                                         19
          5.21.       Compliance with Laws  . . . . . . . . . . . . . .  19
          5.22.       Insurance . . . . . . . . . . . . . . . . . . . .  20
          5.23.       Environmental Matters . . . . . . . . . . . . . .  20
          5.24.       Disclosure  . . . . . . . . . . . . . . . . . . .  20

          ARTICLE VI - Representations and Warranties of BJALP  . . . .  21

          6.1. Organization . . . . . . . . . . . . . . . . . . . . . .  21
          6.2. Authority  . . . . . . . . . . . . . . . . . . . . . . .  21
          6.3. Brokers and Finders  . . . . . . . . . . . . . . . . . .  21
          6.4. BJALP Ownership of Company Shares  . . . . . . . . . . .  21

          ARTICLE VII - Representations and Warranties of Purchaser
                           and Merger Sub . . . . . . . . . . . . . . .  22

          7.1. Corporate Organization and Qualification . . . . . . . .  22
          7.2. Corporate Authority  . . . . . . . . . . . . . . . . . .  22
          7.3. Governmental Filings . . . . . . . . . . . . . . . . . .  22
          7.4. No Violations; Non-Contravention; Requisite Consents . .  22
          7.5. Litigation . . . . . . . . . . . . . . . . . . . . . . .  23
          7.6. Purchaser's Investigation  . . . . . . . . . . . . . . .  23

          ARTICLE VIII - Covenants  . . . . . . . . . . . . . . . . . .  23

          8.1. Interim Operations of the Company  . . . . . . . . . . .  23
          8.2. Acquisition Proposals  . . . . . . . . . . . . . . . . .  26
          8.3. Approval by the Company's Stockholders . . . . . . . . .  27
          8.4. Filings; Other Action  . . . . . . . . . . . . . . . . .  28
          8.5. Access; Confidentiality  . . . . . . . . . . . . . . . .  29
          8.6. Notification of Certain Matters  . . . . . . . . . . . .  29
          8.7. Publicity  . . . . . . . . . . . . . . . . . . . . . . .  29
          8.8. Expenses . . . . . . . . . . . . . . . . . . . . . . . .  29
          8.9. Transmittal to Optionholders . . . . . . . . . . . . . .  30
          8.10.       Redemption of Convertible Debentures  . . . . . .  30
          8.11.       Approval of Merger by BJALP; Granting of Options   30
<PAGE>
<PAGE> iii


          8.12.       Survival of Indemnification Obligations . . . . .  30
          8.13.       Funding . . . . . . . . . . . . . . . . . . . . .  31
          8.14.       Takeover Statute  . . . . . . . . . . . . . . . .  31
          8.15.       Fairness Opinion  . . . . . . . . . . . . . . . .  31
          8.16.       SLBJ and SLM Option Agreement . . . . . . . . . .  31

          ARTICLE IX - Conditions . . . . . . . . . . . . . . . . . . .  32

          9.1. Conditions to Obligations of the Company . . . . . . . .  32
          9.2. Conditions to Obligations of Purchaser and
               Merger Sub . . . . . . . . . . . . . . . . . . . . . . .  33

          ARTICLE X - Termination . . . . . . . . . . . . . . . . . . .  35
          10.1.       Termination by Mutual Consent . . . . . . . . . .  35
          10.2.       Termination by Either Party . . . . . . . . . . .  35
          10.3.       Termination by Company  . . . . . . . . . . . . .  35
          10.4.       Termination by Purchaser and Merger Sub . . . . .  36
          10.5.       Effect of Termination and Abandonment . . . . . .  36

          ARTICLE XI - Miscellaneous  . . . . . . . . . . . . . . . . .  37

          11.1.       Survival  . . . . . . . . . . . . . . . . . . . .  37
          11.2.       Modification or Amendment . . . . . . . . . . . .  37
          11.3.       Waiver of Conditions  . . . . . . . . . . . . . .  37
          11.4.       Counterparts  . . . . . . . . . . . . . . . . . .  37
          11.5.       Governing Law . . . . . . . . . . . . . . . . . .  37
          11.6.       Notices . . . . . . . . . . . . . . . . . . . . .  37
          11.7.       Obligation of Purchaser . . . . . . . . . . . . .  39
          11.8.       Captions  . . . . . . . . . . . . . . . . . . . .  39
          11.9.       Severability  . . . . . . . . . . . . . . . . . .  39
          11.10.      Entire Agreement; Assignment  . . . . . . . . . .  39
          11.11.      Tax Filing Consistency  . . . . . . . . . . . . .  39

          Exhibits
          Exhibit A      Certificate of Merger



          Annexes
          Annex 8.11(a)(i)Company Stock Option Agreement
          Annex 8.11(a)(ii) BJALP Stock Option Agreement
          Annex 8.11(b) BJALP Irrevocable Written Consent
<PAGE>
<PAGE> iv


          Disclosure Schedule
          Section 5.2    Subsidiaries
          Section 5.3    Stock Options, Etc.
          Section 5.6    No Violations; Non-Contravention; Requisite
                          Consents
          Section 5.8    Absence of Certain Changes
          Section 5.9    Litigation
          Section 5.10   Liabilities
          Section 5.11   Employee Benefit Plans
          Section 5.13   Intellectual Property
          Section 5.14   Taxes
          Section 5.15   Leased Real Estate
          Section 5.19   Contracts and Leases
          Section 5.20   Accrued and Prepaid Expenses
          Section 5.21   Compliance with Laws
          Section 5.22   Insurance
          Section 5.23   Environmental Matters
          Section 8.1    Capital Expenditures Budget
<PAGE>
<PAGE> 

                             AGREEMENT AND PLAN OF MERGER

               THIS AGREEMENT AND PLAN OF MERGER dated as of August 3,
          1995, is entered into by and among AMERICAN CITY BUSINESS
          JOURNALS, INC., a Delaware corporation (the "Company"), BUSINESS
          JOURNAL ASSOCIATES LIMITED PARTNERSHIP, a Delaware limited
          partnership and the principal stockholder of the Company
          ("BJALP"), ADVANCE PUBLICATIONS, INC., a New York corporation
          ("Purchaser"), and ADVANCE ACQUISITION SUB. INC., a newly-formed
          Delaware corporation and the wholly-owned subsidiary of Purchaser
          ("Merger Sub").

                                      RECITALS:

               WHEREAS, the respective Boards of Directors of the
          Purchaser, the Merger Sub and the Company have determined that it
          is in the best interests of such companies and of their
          respective stockholders for the Purchaser to acquire the Company
          through a merger of Merger Sub into the Company upon the terms
          and subject to the conditions set forth herein;

               NOW, THEREFORE, the Company, BJALP, the Purchaser and the
          Merger Sub hereby agree as follows:

                                      ARTICLE I

                                     Definitions

               The terms defined in this Article I shall have the following
          respective meanings for all purposes of this Agreement, with the
          definitions being equally applicable to both the singular and the
          plural forms of the terms defined:

               "Acquisition Proposal" shall have the meaning set forth in
          Section 8.2.

               "Affiliate", with respect to the Company, shall mean any
          Person which is a directly or indirectly held Subsidiary of the
          Company or any Person which controls, is controlled by or is
          under common control with the Company, and, with respect to any
          Person other than the Company, shall mean any Person which is a
          directly or indirectly held subsidiary of, or controls, is
          controlled by or is under common control with, such Person.

               "Agreement" shall mean this Agreement and Plan of Merger
          dated as of August 3, 1995 among the Company, BJALP, the
          Purchaser and the Merger Sub.

<PAGE>
<PAGE> 2


               "BJALP" shall mean Business Journal Associates Limited
          Partnership, a Delaware limited partnership.

               "BJALP Irrevocable Written Consent" shall mean the
          irrevocable written consent to be executed by BJALP and delivered
          to the Company pursuant to Section 8.11(b).

               "BJALP Stock Option Agreement" shall mean the Stock Option
          Agreement executed by the Purchaser, BJALP and The Oklahoma
          Publishing Company, a Delaware corporation ("OPUBCO"), on the
          date hereof pursuant to Section 8.11(a)(ii).

               "Certificate of Merger" shall mean the Certificate of Merger
          attached hereto as Exhibit A which shall be executed and filed
          with the Secretary of State of Delaware in accordance with the
          applicable provisions of the DGCL to effectuate the Merger as
          provided for in this Agreement.

               "Closing" shall mean the closing of the Merger as provided
          in Section 2.2 of this Agreement.

               "Closing Date" shall mean the date on which the Closing
          takes place.

               "Code" shall mean the United States Internal Revenue Code of
          1986, as amended, and all regulations promulgated thereunder.

               "Company" shall mean American City Business Journals, Inc.,
          a Delaware corporation.

               "Company Reports" shall mean all forms, reports, schedules,
          registration statements, proxy statements and other documents
          which the Company has been or shall be required to file with the
          SEC with respect to all periods commencing on or after January 1,
          1992 and up to and including the Effective Time.

               "Company Shares" shall mean the 30,000,000 authorized shares
          of the Company's common stock, with a par value of $0.01 per
          share.

               "Company Stock Option Agreement" shall mean the Stock Option
          Agreement executed by the Purchaser, the Merger Sub and the
          Company on the date hereof pursuant to Section 8.11(a)(i).

               "Confidentiality Agreement" shall mean the Confidentiality
          Agreement executed by the Purchaser for the benefit of BJALP and
          the Company on June 2, 1995.

<PAGE>
<PAGE> 3


               "Contracts" shall mean all material contracts, agreements
          and commitments to which the Company or any Subsidiary is a party
          (other than the Leases) (i) calling for payment of more than One
          Hundred Thousand Dollars ($100,000) in any calendar year which
          are not terminable by any party thereto on less than one hundred
          eighty (180) days' notice without penalty and which are not
          entered into in the ordinary course of business, (ii) containing
          covenants limiting, in any material respect, the freedom of the
          Company or any Subsidiary to compete with any Person in any line
          of business or in any territory, (iii) evidencing or relating to
          indebtedness for borrowed money, (iv) mortgaging, pledging or
          otherwise placing a lien on the assets of the Company or a
          Subsidiary, all of which are identified in Section 5.19 of the
          Disclosure Schedule, or (v) requiring the consent of the other
          party thereto in connection with the execution and delivery of
          this Agreement and the Company Stock Option Agreement or the
          consummation of the transactions contemplated hereby and thereby.

               "Convertible Debentures" shall mean the Company's 6%
          Convertible Subordinated Debentures due December 31, 2011.

               "DGCL" shall mean the Delaware General Corporation Law.

               "Director Stock Option Plan" shall mean the American City
          Business Journals, Inc. Formula Stock Option Plan effective as of
          June 1, 1993.

               "Disclosure Schedule" shall mean the disclosure schedule
          document executed by the Company, the Purchaser and the Merger
          Sub as of the date hereof.

               "Dissenting Stockholders" shall mean the Company
          stockholders who exercise appraisal rights pursuant to Section
          262 of the DGCL with respect to their Company Shares in
          connection with the consummation of the Merger.

               "Effective Time" shall mean the time and date upon which the
          Merger is effective pursuant to the provisions of Section 2.3.

               "Employee Benefit Plan" shall mean any bonus, pension,
          retirement, profit sharing, deferred compensation, restricted
          stock, stock option, stock appreciation right, severance and
          welfare plans, employment or severance agreements (including any
          plans described in Section 3(3) of ERISA) and all similar
          arrangements contributed to or maintained by the Company (or any
          of its Subsidiaries) for the benefit of any current or former
          employee, officer, or director of the Company or its
          Subsidiaries.

               "Employee Stock Option Plan" shall mean the American City
          Business Journals, Inc. 1989 Stock Option Plan effective as of
          November 15, 1989.
<PAGE>
<PAGE> 4


               "ERISA" shall mean the Employee Retirement Income Security
          Act of 1974, as amended, and the rules and regulations
          promulgated thereunder.

               "ERISA Affiliate Plan" shall have the meaning set forth in
          Section 5.11.

               "Exchange Act" shall mean the Securities Exchange Act of
          1934, as amended, and the rules and regulations promulgated 
          thereunder.

               "GAAP" shall mean United States generally accepted
          accounting principles promulgated or adopted by the Financial
          Accounting Standards Board or its predecessors that are in effect
          from time to time.

               "HSR Act" shall mean the Hart-Scott-Rodino Antitrust
          Improvements Act of 1976, as amended.

               "Indenture" shall mean the indenture dated as of February 1,
          1987 between the Company and Boatmen's First National Bank of
          Kansas City, as trustee (First Union National Bank currently
          serving as trustee under the Indenture).

               "Information Statement" shall mean, as applicable, the
          information or proxy statement and all related amendments,
          materials or supplements to be distributed by the Company to its
          stockholders concerning the subject matter of this Agreement as
          is described further in Section 8.3.

               "Intellectual Property" shall mean all trade names, service
          marks, service mark registrations and applications, trademarks,
          trademark registrations and applications, domestic and foreign
          patents (including, without limitation, letters, design and
          reissue, utility models and industrial design registrations),
          patent applications, unpatented inventions, material licenses,
          copyrights, copyright registrations and applications and other
          intellectual property owned, licensed or used by the Company or
          any of the Subsidiaries and that are material to its business,
          all of which are identified in Section 5.13 of the Disclosure
          Schedule.

               "Leases" shall mean the leases of real or personal property
          relating to the Company's business to which the Company or any
          Subsidiary is a party, as lessor or lessee, or by which the
          Company or any Subsidiary is bound, calling for payment of more
          than One Hundred Thousand Dollars ($100,000) in any calendar year
          which are not terminable by any party thereto on less than one
          hundred eighty (180) days' notice without penalty and, with
          respect to personal property leases, which are not entered into
          in the ordinary course of business, all of which are identified
          in Section 5.19 of the Disclosure Schedule.
<PAGE>
<PAGE> 5


               "Material Adverse Effect" shall mean a material adverse
          effect on the financial condition, business, assets, prospects or
          results of operations of the Company and the Subsidiaries taken

          as a whole.

               "Merger" shall mean the merger of the Merger Sub with and
          into the Company upon the terms set forth in Section 2.1.

               "Merger Consideration" shall mean an amount equal to $28.00
          per share, without interest thereon.

               "Merger Sub" shall mean Advance Acquisition Sub. Inc., a
          Delaware corporation.

               "Merger Sub Shares" shall mean all of the authorized shares
          of the common stock of the Merger Sub.

               "Order" shall mean any statute, rule, regulation, judgment,
          decree, injunction or other order, whether temporary, preliminary
          or permanent, which is in effect and prohibits consummation of
          the transactions contemplated by this Agreement.

               "Paying Agent" shall mean the entity or entities designated
          by the Purchaser or Merger Sub in accordance with Section 4.3 to
          facilitate the payment of the Merger Consideration to the
          Company's stockholders, holders of certain stock options and
          holders of Convertible Debentures in accordance with this
          Agreement.

               "Person" shall mean any individual, partnership,
          corporation, trust, unincorporated organization, association,
          joint venture or other entity or a government, agency, political
          subdivision, instrumentality or division thereof.

               "Purchaser" shall mean Advance Publications, Inc., a New
          York corporation.

               "Real Estate" shall mean the real estate owned or leased by
          the Company or its Subsidiaries, all of which is described in
          Section 5.15 of the Disclosure Schedule.

               "Redemption Date" shall mean the date fixed for the
          redemption of the Convertible Debentures as described in Section
          7.10.

               "Regulatory Filings" shall mean all filings required to
          legally consummate the Merger under the HSR Act, the Exchange
          Act, the rules of the National <PAGE>
<PAGE> 6


          Association of Securities Dealers, Inc. and any applicable state
          "blue sky" securities rules or regulations.

               "Requisite Consents" shall mean all consents of contracting
          parties, governmental or regulatory authorities or other Persons
          to the execution and delivery by the Company of this Agreement or
          the consummation of the transactions contemplated hereby, which
          consents are identified in Section 5.6 of the Disclosure
          Schedule.

               "SEC" shall mean the United States Securities and Exchange
          Commission.

               "Stock Option Plans" shall mean, collectively, the Director
          Stock Option Plan, the Employee Stock Option Plan, the Stock
          Purchase Plan and those "Additional Stock Option Agreements" set
          forth in Section 5.3 of the Disclosure Schedule.

               "Stock Purchase Plan" shall mean the Amended and Restated
          American City Business Journals, Inc. Employee Stock Purchase
          Plan effective as of July 1, 1990.

               "Subsidiary", with respect to the Company, shall mean any
          entity 50% or more of the stock of which is owned directly or 
          indirectly by the Company, and, with respect to any Person other 
          than the Company, any entity 50% or more of the stock of which 
          is owned directly or indirectly by such Person.

               "Substantial Transaction" shall mean a transaction involving
          the sale of all or a material portion of the Company's assets, a
          merger or other form of business consolidation involving the
          Company or any of its material Subsidiaries, the sale of 15% or
          more of the Company Shares or other equity securities (by means
          of a stock sale or other transaction) or any other transaction or
          series of transactions effecting a change in control of the
          Company.

               "Superior Proposal" shall have the meaning set forth in
          Section 8.2.

               "Surviving Corporation" shall mean the surviving corporation
          in the Merger as provided for in Section 2.1.

               "Taxes" shall mean all taxes, fees, levies, duties, charges
          or other like assessments, including, without limitation, income,
          withholding, gross receipts, excise, real or personal property,
          asset, sales, use, license, payroll, transaction, transfer,
          transfer gains, documentary recording, capital, net worth and
          franchise taxes imposed by or payable to any federal, state,
          county, local or foreign government, taxing authority,
          subdivision or agency thereof, including interest, penalties or
          additional amounts related thereto.
<PAGE>
<PAGE> 7



               "Tax Return" shall mean any report, return, declaration or
          other information required to be supplied to or filed with a
          taxing authority in connection with the Taxes of the Company or
          any Subsidiary.


                                      ARTICLE II

                         The Merger; Closing; Effective Time

               2.1.   The Merger.  In accordance with this Agreement and
          the DGCL, at the Effective Time the Merger Sub shall be merged
          with and into the Company and the separate corporate existence of
          the Merger Sub shall thereupon cease.  The Company shall be the
          surviving corporation in the Merger and shall continue to be
          governed by the laws of the State of Delaware, and the separate
          corporate existence of the Company with all its rights,
          privileges, immunities, powers and franchises shall continue
          unaffected by the Merger.  The Merger shall have the effects
          specified in the DGCL.

               2.2.   Closing.  Subject to the provisions of Articles IX
          and X, the Closing shall take place at the offices of Parker,
          Poe, Adams & Bernstein L.L.P. at 2500 Charlotte Plaza, Charlotte,
          North Carolina  28244 promptly after the satisfaction or waiver
          of all conditions precedent set forth in Article IX, or at such
          other place or time or on such other date as the parties may
          agree.

               2.3    Effective Time.  The Merger shall become effective as
          of the time and date of the filing of the Certificate of Merger
          with the Secretary of State of the State of Delaware in
          accordance with the provisions of the DGCL, or at the time
          specified in the Certificate of Merger, if later than the time of
          filing.  The date and time when the Merger shall become effective
          is herein referred to as the "Effective Time."  Notwithstanding
          the foregoing, for accounting purposes the Merger shall be deemed
          to have occurred at the close of business on the date of the
          Effective Time.


                                     ARTICLE III

                   Certificate of Incorporation, Bylaws, Directors
                      and Officers of the Surviving Corporation

               3.1.   Certificate of Incorporation.  The Certificate of
          Incorporation of the Company, as in effect at the Effective Time,
          shall be the Certificate of Incorporation of the Surviving
          Corporation, until thereafter amended in accordance with the
          terms thereof and in accordance with the Surviving Corporation's
          bylaws and the DGCL, except that Article Four of the Certificate
          of Incorporation shall be amended to read in its entirety as
          follows:
<PAGE>
<PAGE> 8


                      "The aggregate number of shares which the
               Corporation shall have the authority to issue is 1,000
               shares of Common Stock, par value $1.00 per share."

               3.2.   Bylaws.  The bylaws of the Merger Sub, as in effect
          at the Effective Time, shall be the bylaws of the Surviving
          Corporation, until thereafter amended in accordance with the
          terms thereof and in accordance with the Surviving Corporation's
          Certificate of Incorporation and the DGCL.

               3.3.   Directors and Officers.  The directors of the Merger
          Sub and the officers of the Company at the Effective Time shall,
          from and after the Effective Time, be the directors and officers,
          respectively, of the Surviving Corporation until their successors
          have been duly elected or appointed and qualified or until their
          earlier death, resignation or removal in accordance with the
          Surviving Corporation's Certificate of Incorporation and bylaws.


                                      ARTICLE IV

               Conversion and Payment of Shares; Treatment of Options;
                               Dissenting Stockholders

               4.1.   Conversion or Cancellation of Shares and Convertible
          Debentures.  As of the Effective Time, by virtue of the Merger 
          and without any action on the part of the holders thereof:

                      (a)  All Company Shares that are held by the Company
          as treasury stock or by any Subsidiary shall be cancelled and
          retired, without any conversion thereof.

                      (b)  Except as otherwise provided in Section 4.4,
          each remaining issued and outstanding Company Share shall be
          converted into the right to receive, without interest, an amount
          equal to the Merger Consideration.  From and after the Effective
          Time, all such Company Shares shall no longer be outstanding and
          shall be cancelled, and each holder of a certificate representing
          any such Company Shares shall thereafter cease to have any rights
          with respect to such Company Shares, except the right to receive
          the Merger Consideration upon the surrender of such certificate
          pursuant to Section 4.3.

                      (c)  Each issued and outstanding Merger Sub Share
          shall be converted into and exchangeable for one (1) fully paid
          and nonassessable share of the $0.01 par value common stock of
          the Surviving Corporation.  From and after the Effective Time,
          each outstanding certificate theretofore representing Merger Sub
<PAGE>
<PAGE> 9


          Shares shall be deemed for all purposes to evidence ownership of
          and to represent the number of shares of Surviving Corporation
          common stock into which such Merger Sub Shares shall have been
          converted.  Promptly after the Effective Time and upon the tender
          of the certificate or certificates formerly representing a
          holder's Merger Sub Shares, the Surviving Corporation shall issue
          to each such holder of Merger Sub Shares a stock certificate or
          certificates representing such holder's shares of Surviving
          Corporation common stock, and the certificate or certificates
          which formerly represented Merger Sub Shares shall be cancelled.

                      (d)  In accordance with and subject to the terms of
          the Indenture, each outstanding Convertible Debenture whose
          conversion rights are validly exercised after the Effective Time
          but before the close of business on the fifth business day prior
          to the Redemption Date shall be converted into the right to
          receive, without interest, the amount that would have been
          received by a holder of the number of Company Shares into which
          such Convertible Debenture could have been converted immediately
          prior to the Effective Time.

                      (e)  All notes and other debt instruments of the
          Company other than the Convertible Debentures (including, but not
          limited to, the $20.00 Series Promissory Notes due 1999 of the
          Company and the $3.00 Series Promissory Notes due 1999 of the
          Company) outstanding at the Effective Time shall continue to be
          outstanding subsequent to the Effective Time as notes and other
          debt instruments of the Surviving Corporation, subject to their
          respective terms and covenants, and shall not be affected by the
          Merger.

               4.2.   Stock Options.  Prior to the Effective Time, the
          Company shall take such actions (including those described in
          Section 7.9) as may be necessary such that at the Effective Time
          all outstanding stock options granted pursuant to the Stock
          Option Plans (regardless of whether such stock options are 
          vested or exercisable as of the Effective Time, all such unvested
          options being deemed to be fully vested and exercisable as of
          the Effective Time) shall be cancelled and shall only entitle
          the holder thereof, upon the holder's relinquishing all rights
          therein, to receive an amount equal to the excess, if any, of
          the Merger Consideration over the exercise price per Company
          Share of such option multiplied by the number of Company
          Shares previously subject to such option (less all required
          tax withholdings), and such options and all rights thereunder
          shall cease to exist.  The Company may extend the expiration
          date of any stock option issued pursuant to any of the Stock
          Option Plans which is outstanding on the date hereof and is
          scheduled to expire prior to the Closing Date, provided that
          such options shall be subject to the terms of this Section
          4.2.
<PAGE>
<PAGE> 10


               4.3.   Payment for Shares, Convertible Debentures and
          Options.

                      (a) Prior to the Effective Time, Purchaser or
          Merger Sub shall designate First Union National Bank, or
          another entity reasonably acceptable to the Company, to act as
          Paying Agent.  Immediately prior to the Effective Time,
          Purchaser and Merger Sub will provide the Paying Agent with
          the funds necessary to make the payments contemplated by
          Section 4.1(b) and will make available an amount equal to the
          funds necessary to satisfy the obligations to the holders of
          stock options pursuant to the terms of Section 4.2.  The
          Purchaser and the Surviving Corporation will provide the
          Paying Agent with funds necessary to make the payments
          contemplated by Section 4.1(d) as and when required in
          accordance with the terms of the Indenture.

                      (b)  Promptly after the Effective Time, or in the
          case of holders of the Convertible Debentures, as, when and to
          the extent prescribed under the terms of the Indenture, the
          Surviving Corporation shall cause to be mailed to each person who
          was, immediately prior to the Effective Time, a holder of record
          of issued and outstanding Company Shares or Convertible
          Debentures  a form (mutually agreed to by Purchaser and the
          Company) of letter of transmittal and instructions for use in
          effecting the surrender of the certificates which, immediately
          prior to the Effective Time, represented any of such Company
          Shares or Convertible Debentures, in exchange for payment
          therefor.  Purchaser and Merger Sub shall also arrange (i) for
          the Surviving Corporation and the Paying Agent to make available
          letters of transmittal and instructions for use in effecting
          surrender of certificates to holders of Company Shares or
          Convertible Debentures, who satisfy the requirements of the
          letter of transmittal and request personal delivery thereof after
          the Effective Time and (ii) for the Paying Agent to make payment
          to any such holder who desires to receive payment in person after
          the Effective Time.  Upon surrender to the Paying Agent of
          certificates formerly representing Company Shares or Convertible
          Debentures, or the satisfaction of the prerequisites identified
          in the letter of transmittal regarding lost stock certificates,
          together with the letter of transmittal, duly executed and
          completed in accordance with the instructions, the Surviving
          Corporation shall promptly cause to be delivered to the persons
          entitled thereto a check in the amount to which such persons are
          entitled, after giving effect to any required tax withholdings.
          No interest will be paid or will accrue on the amount payable
          upon the surrender of any such certificate.  If payment is to 
          be made to a person other than the registered holder of the
          certificate surrendered, it shall be a condition of such payment
          that the certificate so surrendered shall be properly endorsed or
          otherwise in proper form for transfer and that the person
          requesting such payment shall pay any transfer or other taxes
          required by reason of the payment to a person other than the
          registered holder of the certificate surrendered (unless the
          Surviving Corporation or the Paying Agent determines that the tax
          is not applicable).  The Surviving Corporation shall pay all
<PAGE>
<PAGE> 11


          charges and expenses, including those of the Paying Agent, in
          connection with the exchange of Company Shares and Convertible
          Debentures.

                      (c)  Any portion of the aggregate Merger
          Consideration made available to the Paying Agent pursuant to this
          Section 4.3 that remains unclaimed by the holders of Company
          Shares six (6) months after the Effective Time shall be returned
          to the Surviving Corporation, upon demand, and any such holder
          who has not exchanged certificates representing his or her
          Company Shares for the Merger Consideration in accordance with
          this Agreement shall thereafter look to the Surviving Corporation
          for payment of the Merger Consideration in respect of his or her
          Company Shares.

                      (d)  Any portion of the aggregate Merger
          Consideration made available to the Paying Agent pursuant to this
          Section 4.3 to pay for Company Shares for which Dissenting
          Stockholders rights have been perfected shall be returned to the
          Surviving Corporation, upon demand.

               4.4.   Dissenters' Rights.

                      (a)  Notwithstanding the provisions of Section 4.1,
          Company Shares held by Dissenting Stockholders who have perfected
          the right to dissent under the DGCL shall not be converted into
          the right to receive any portion of the aggregate Merger
          Consideration.  Instead, all Company Shares so held shall be
          converted into and represent only a right to payment in
          accordance with Section 262 of the DGCL; provided that if any
          Dissenting Stockholder fails to perfect or shall have effectively
          withdrawn or lost the right to dissent under the DGCL, each
          Company Share held by such Dissenting Stockholder shall thereupon
          be treated as having been converted as of the Effective Time into
          the right to receive, and be exchangeable for, the Merger
          Consideration pursuant to Section 4.1(b).  The Company shall
          promptly give Purchaser notice upon receipt by the Company of any
          written demand for appraisal under the DGCL by any Dissenting
          Stockholder, and Purchaser shall have the right to participate in
          all negotiations and proceedings with respect to any such
          demands.  The Company agrees that prior to the Effective Time it
          will not, except with the written consent of Purchaser,
          voluntarily make any payment with respect to, or settle or offer
          to settle, any such demand for payment.

                      (b)  Each Dissenting Stockholder who becomes
          entitled, pursuant to the provisions of Section 262 of the DGCL,
          to payment for his Company Shares shall receive payment therefor 
          after the Effective Time from the Surviving Corporation (but 
          only after the amount thereof shall have been agreed upon or 
          finally determined pursuant to such provisions), and such Company
          Shares shall be cancelled.
<PAGE>
<PAGE> 12


               4.5.   Transfer of Shares After the Effective Time.  At the
          Effective Time, the stock transfer books of the Surviving
          Corporation shall be closed and no transfer of Company Shares
          shall thereafter be made.  If after the Effective Time
          certificates previously representing Company Shares are presented
          to the Surviving Corporation or the Paying Agent, they shall be
          cancelled and exchanged for the Merger Consideration as provided
          in Section 4.1.


                                      ARTICLE V

                    Representations and Warranties of the Company

               The Company hereby represents and warrants to Purchaser and
          Merger Sub as follows:

               5.1.   Corporate Organization and Qualification.  Each of
          the Company and each Subsidiary is a corporation duly organized,
          validly existing and in good standing under the laws of the
          jurisdiction of its incorporation, with all requisite corporate
          power and authority to own, operate and lease its properties and
          to carry on its business as it is now being conducted, and is
          qualified or licensed to do business and is in good standing in
          each jurisdiction in which it is required to be so qualified or
          licensed, except where the failure to be so qualified or
          licensed, individually or in the aggregate, has not had (except
          as reflected in the Company Reports filed prior to the date
          hereof) and is not reasonably likely to have a Material Adverse
          Effect.  The Company has provided to Purchaser complete and
          correct copies of the Company's Certificate of Incorporation and
          bylaws as in effect on the date hereof.

               5.2.   Subsidiaries.  Set forth in Section 5.2 of the
          Disclosure Schedule are all of the Subsidiaries of the Company,
          together with their respective jurisdictions of incorporation,
          their authorized and issued shares of capital stock and the
          percentage of outstanding shares of each class of capital stock
          of each Subsidiary owned, directly or indirectly, by the Company.
          Except as set forth in Section 5.2 of the Disclosure Schedule,
          all of the issued and outstanding shares of capital stock of each
          Subsidiary have been duly authorized and validly issued, are
          fully paid and nonassessable and are owned, of record and
          beneficially, by the Company or a Subsidiary, free and clear of
          all liens, encumbrances, equities, options or claims whatsoever.
          Except as set forth in Section 5.2 of the Disclosure Schedule, no
          shares of capital stock of a Subsidiary are reserved for issuance
          and there are no outstanding options, warrants, rights, subscrip-
          tions, agreements, obligations, convertible or exchangeable 
          securities or other commitments or claims, contingent or other-
          wise, relating to the capital stock of a Subsidiary, pursuant to 
          which a Subsidiary is or may become obligated to issue, sell, 
          transfer or exchange any shares of such capital stock.  Except 
          as set forth in Section 5.2 of the Disclosure Schedule, neither 
          the Company nor any of the Subsidiaries <PAGE>
<PAGE> 13


          owns, directly or indirectly, any capital stock or other 
          equity, ownership or proprietary interest in any other 
          Person.

               5.3.   Capital Structure.  As of the date hereof, the
          authorized capital stock of the Company consists of (i)
          30,000,000 Company Shares, of which 6,917,741 shares are issued
          and outstanding and 707,842 shares are issued and held in the
          Company's treasury, and (ii) 2,500,000 shares of preferred stock,
          par value $.01 per share, of the Company, none of which are
          issued and outstanding.  All of the outstanding Company Shares
          have been duly authorized and are validly issued, fully paid and
          nonassessable.  The class of Company Shares has been duly and
          validly registered pursuant to Section 12(g) of the Exchange Act,
          which registration is in full force and effect.  As of the date
          hereof, (i) 29,000 Company Shares were issuable upon exercise of
          outstanding stock options granted under the Director Stock Option
          Plan to purchase Company Shares (at a weighted average exercise
          price of $14.49 per share), (ii) 541,000 Company Shares were
          issuable upon exercise of outstanding stock options granted under
          the Employee Stock Option Plan to purchase Company Shares (at a
          weighted average exercise price of $10.362 per share), (iii)
          59,400 Company Shares were issuable upon exercise of outstanding
          stock options granted under the Stock Purchase Plan to purchase
          Company Shares (at a weighted average exercise price of $18.70
          per share), (iv) 63,000 Company Shares were issuable upon
          exercise of outstanding stock options granted under the
          "Additional Stock Option Agreements" set forth in Section 5.3 of
          the Disclosure Schedule to purchase Company Shares (at a weighted
          average exercise price of $7.262 per share), and (v) 1,995,035
          Company Shares were issuable upon conversion of the outstanding
          Convertible Debentures.  Section 5.3 of the Disclosure Schedule
          sets forth the grantee, grant date, number of shares, option
          price, vesting schedules and expiration date for all outstanding
          options granted pursuant to the Stock Option Plans as of the date
          hereof.  Except as set forth in this Section 5.3 and in Section
          5.3 of the Disclosure Schedule, there are no preemptive rights or
          any outstanding subscriptions, options, warrants, rights,
          convertible securities or other agreements, commitments or
          benefit arrangements of any character relating to the issued or
          unissued capital stock or other securities of the Company or
          which give rise to an obligation to issue or an option or right
          to acquire Company Shares or any other shares from the Company.

               5.4.   Corporate Authority.  The Board of Directors of the
          Company has approved and authorized the execution and delivery of
          this Agreement and has determined that it will recommend to the
          Company's stockholders the approval of this Agreement and the
          Merger.  The Company has the requisite corporate power and
          authority and has taken all corporate action necessary in order
          to execute and deliver this Agreement and, subject only to
          approval of this Agreement by the holders of a majority of the
          outstanding Company Shares, to consummate the transactions
          contemplated hereby.  Subject to such stockholder approval, this
          Agreement is a <PAGE>
<PAGE> 14


          legal, valid and binding agreement of the Company enforceable 
          against the Company in accordance with its terms.

               5.5.   Governmental Filings.  Other than the filing of the
          Certificate of Merger and the Regulatory Filings, no notices,
          reports or other filings are required to be made by the Company
          with, nor are any consents, registrations, approvals, permits or
          authorizations required to be obtained by the Company from, any
          governmental or regulatory authorities of the United States or
          the several states in connection with the execution and delivery
          of this Agreement by the Company and the consummation by the
          Company of the transactions contemplated hereby.

               5.6.   No Violations; Non-Contravention; Requisite Consents.
          Except as disclosed in Section 5.6 of the Disclosure Schedule and
          except for the requisite approval by the Company's stockholders,
          the execution and delivery of this Agreement by the Company do
          not, and the consummation by the Company of the transactions
          contemplated by this Agreement will not create, constitute or
          result in:  (i) a breach or violation of, or a default under, or
          the obligation to obtain the consent or approval of any Person
          pursuant to, the Certificate of Incorporation or bylaws of the
          Company; (ii) a breach or violation of, a default under, or the
          obligation to obtain the consent or approval of any Person or the
          triggering of any payment, stock issuance, acceleration of
          vesting or other material obligations pursuant to, any of the
          Company's Employee Benefit Plans or any grant or award made
          thereunder; (iii) a breach or violation of, or a default under,
          or the obligation to obtain the consent or approval of any
          Person, or the acceleration of, or the creation of a material
          lien, pledge, security interest or other encumbrance on Company
          or any Subsidiary assets (with or without the giving of notice or
          the lapse of time or both) pursuant to, any provision of (A) any
          Contract or Lease or (B) any law, rule, ordinance or regulation
          or judgment, decree, order, award or governmental or
          non-governmental permit or license to which the Company or any
          Subsidiary is subject; or (iv) any material change in the rights
          or obligations of any party to any of the Contracts or Leases.

               5.7.   Company Reports; Financial Statements.  The Company
          has duly and timely filed all Company Reports required to be
          filed as of the date hereof, all of which, when filed, complied
          in all material respects with all applicable requirements of the
          Securities Act of 1933, as amended, and the Exchange Act and the
          rules and regulations promulgated thereunder.  Correct and
          complete copies of the Company Reports have been, or when filed
          shall be, provided by the Company to Purchaser.  As of their
          respective dates, the Company Reports did not, and if filed
          subsequent to the date hereof shall not, contain any untrue
          statement of a material fact or omit to state a material fact
          required to be stated therein or necessary to make the statements
          made therein, in light of the circumstances in which they were
          made, not misleading.  Each of the consolidated balance sheets
          included in or incorporated by reference into the Company Reports
          (including the related notes and schedules), and if included in
<PAGE>
<PAGE> 15


          or incorporated by reference in a Company Report filed subsequent
          to the date hereof shall, fairly present the consolidated
          financial position of the Company as of its date, and each of the
          consolidated statements of income, of changes in stockholder
          equity and of cash flows included in or incorporated by reference
          into the Company Reports (including any related notes and
          schedules) is, and if included in or incorporated by reference in
          a Company Report filed subsequent to the date hereof shall be,
          complete and correct in all material respects and does or shall
          fairly present the results of operations, retained earnings and
          cash flows, as the case may be, of the Company and its
          subsidiaries for the periods identified therein (subject, in the
          case of unaudited statements, to normal year-end audit
          adjustments), in each case in accordance with GAAP consistently
          applied during the periods involved.

               5.8    Absence of Certain Changes.  Except as set forth in
          Section 5.8 of the Disclosure Schedule, during the period between
          January 1, 1995 and the date of the Agreement, the Company has
          conducted its business in, and has not engaged in any material
          transaction other than in, the ordinary and usual course of
          business consistent with past practices and there has not been
          (1) any change in the financial condition, business, prospects or
          results of operations of the Company and the Subsidiaries taken
          as a whole, or any development or combination of developments of
          which management of the Company has knowledge which, individually
          or in the aggregate, has had or is reasonably likely to result in
          a Material Adverse Effect; (2) any direct or indirect redemption,
          purchase or other acquisition of any Company Shares by the
          Company or any declaration, setting aside or payment of any
          dividend or other distribution with respect to the capital stock
          of the Company; (3) any change by the Company in its accounting
          principles, practices or methods; (4) any damage, destruction or
          other casualty loss (whether or not covered by insurance) which,
          individually or in the aggregate, has had or may reasonably be
          expected to have a Material Adverse Effect; (5) any increase in
          the compensation payable or to become payable by the Company to
          any of its officers, employees or agents, other than normal cost
          of living increases, normal merit increases and increases
          previously disclosed in writing to Purchaser; (6) any option to
          purchase or other right to acquire Company Shares granted to any
          person by the Company; (7) any issuance of Company Shares except
          in connection with the exercise of stock options issued pursuant
          to any of the Stock Option Plans; or (8) any indebtedness for
          borrowed money incurred or permitted by the Company or guaranties
          provided by the Company except in the ordinary course of business
          or other than as reflected in the Company Reports.

               5.9    Litigation.  Except as set forth in Section 5.9 of
          the Disclosure Schedule, there is no action, suit, proceeding at
          law or in equity by any Person, or any arbitration or any
          administrative or other proceeding by or before (or, to the
          knowledge of management of the Company, any investigation by) any
          governmental or other instrumentality or agency, pending, or, to
          the knowledge of management of <PAGE>
<PAGE> 16


          the Company, threatened, against or affecting the Company, the 
          Subsidiaries or their respective properties or rights which is 
          reasonably likely to materially and adversely affect the 
          Company's ability to perform its obligations hereunder or the 
          transactions contemplated hereby or which, individually or in 
          the aggregate, has had (except as reflected in the Company 
          Reports filed prior to the date hereof) or is reasonably likely 
          to have a Material Adverse Effect, and the Company and the 
          Subsidiaries are not subject to any judgement, order or decree 
          entered in any lawsuit or proceeding which, individually or in 
          the aggregate, has had (except as reflected in the Company 
          Reports filed prior to the date hereof) or is reasonably likely 
          to have a Material Adverse Effect.

               5.10.  Liabilities.  Except as set forth in Section 5.10 of
          the Disclosure Schedule, or except as and to the extent reserved
          against or otherwise referenced in the financial statements
          included in the Company Reports filed with the SEC on or prior to
          the date hereof, the Company and the Subsidiaries have no
          existing claims, liabilities (including potential liabilities) or
          indebtedness, contingent or otherwise, which, individually or in
          the aggregate have had or are reasonably likely to have a
          Material Adverse Effect.

               5.11.  Employee Benefit Plans.  Set forth in Section 5.11 of
          the Disclosure Schedule is an accurate and complete list of all
          Employee Benefit Plans established, maintained or contributed to
          by the Company.  No Employee Benefit Plan is a "Defined Benefit
          Plan" as defined in Section 3(35) of ERISA or a "Multiemployer
          Plan" as defined in Sections 3(37) and 4001(a)(3) of ERISA and
          Section 414(f) of the Code and the Company has no obligations
          related to such a Multiemployer Plan.  Except as set forth in
          Section 5.11 of the Disclosure Schedule, with respect to the
          Employee Benefit Plans (or any plan subject to Title IV of ERISA
          or Section 412 of the Code maintained by any entity considered
          one employer with the Company under Section 4001 of ERISA or
          Section 414 of the Code (an "ERISA Affiliate Plan")), no event
          has occurred and, to the knowledge of the management of the
          Company, there exists no condition or set of circumstances in
          connection with which the Company or any Subsidiary could be
          subject to any material liability under the terms of such
          Employee Benefit Plans (or ERISA Affiliate Plan), ERISA, the Code
          or any other applicable law (other than the payment of
          contributions and benefits in the ordinary course).  With respect
          to each Employee Benefit Plan, the Company has made available, if
          applicable, a true and correct copy of:  (i) the most recent
          annual report (Form 5500) filed with the Internal Revenue Service
          (the "IRS"); (ii) the plan document; (iii) each related trust
          agreement; (iv) the most recent summary plan description; and (v)
          the most recent determination letter issued by the IRS.  Except
          as set forth in Section 5.11 of the Disclosure Schedule, or as
          otherwise required by applicable law, no Employee Benefit Plan
          provides retiree medical or life insurance benefits to any
          person.
<PAGE>
<PAGE> 17


               5.12.  Brokers and Finders.  Except for the engagement of
          Lazard Freres & Co. by the Company as previously disclosed to the
          Purchaser in writing, the Company, the Subsidiaries and their
          officers, directors or employees have not employed any broker or
          finder or incurred any liability for any brokerage fees,
          commissions or finders' fees or any break-up fees or liability
          for the expenses of third parties in connection with the
          transactions contemplated herein.

               5.13.  Intellectual Property.  Section 5.13 of the
          Disclosure Schedule contains a correct and complete list of all
          Intellectual Property as of the date hereof.  Except as set forth
          in Section 5.13 of the Disclosure Schedule, as of the date
          hereof, (i) no claim is pending or, to the knowledge of the
          Company's management, threatened to the effect that the present
          or past operations of the Company or any of its Subsidiaries
          infringe upon or conflict with the rights of others with respect
          to any patents, patent applications, trademarks, trademark 
          applications, tradenames, copyrights or any other intellectual 
          property rights, (ii) the Company or a Subsidiary thereof, as 
          the case may be, is the sole owner of all of the Intellectual 
          Property (except to the extent the Company or Subsidiary is a 
          licensee of any Intellectual Property as indicated in Section 
          5.13 of the Disclosure Schedule) currently used in the conduct 
          of the Company's or Subsidiary's business, free and clear of any
          liens, claims, encumbrances or interests, (iii) no claim is
          pending or, to the knowledge of the Company's management,
          threatened to the effect that any of the Intellectual Property is
          invalid or unenforceable, and (iv) no contract, agreement or
          understanding with any party exists which would prevent the
          continued use by the Company or Subsidiary (as currently used by
          the Company or Subsidiary) of any Intellectual Property.

               5.14.  Taxes.

                      (a)  Except as set forth on Section 5.14 of the
          Disclosure Schedule, the Company and each of the Subsidiaries
          have duly filed all Tax Returns required to be filed by them, and
          have duly paid, caused to be paid or made adequate provision for
          the payment of all Taxes required to be paid in respect of the
          periods covered by such returns except where any failures to pay
          are not, individually or in the aggregate, reasonably likely to
          have a Material Adverse Effect.  Except as set forth in Section
          5.14 of the Disclosure Schedule, (i) no claims for federal Taxes
          have been asserted against the Company or any of the Subsidiaries
          and no deficiency for any federal Taxes has been proposed,
          asserted or assessed which has not been resolved or paid in full,
          (ii) no claims for Taxes other than federal Taxes have been
          asserted against the Company or any of the Subsidiaries and no
          deficiency for any such Taxes has been proposed, asserted or
          assessed which has not been resolved or paid in full, (iii) no
          Tax Return or taxable period of the Company or any of the
          Subsidiaries is under examination and neither the Company nor any
          Subsidiary has received written notice of any pending audit, (iv)
          there are no outstanding agreements 
<PAGE>
<PAGE> 18


          or waivers extending the statutory period of limitation 
          applicable to any Tax Return for any period of the Company or any
          of the Subsidiaries, (v) neither the Company nor any Subsidiary 
          has any obligation or liability to pay Taxes of or attributable 
          to any other Person, (vi) there are no tax liens other than liens 
          for Taxes not yet due and (vii) neither the Company nor any 
          Subsidiary is a party to any agreement or contract which would 
          result in payment of any "excess parachute payment" within the 
          meaning of Section 280G of the Code.

                      (b)  Neither the Company nor any Subsidiary has filed
          any consent pursuant to Section 341(f) of the Code or agreed to
          have Section 341(f)(2) of the Code apply to any disposition of a
          subsection (f) asset owned by the Company or any Subsidiary.

                      (c)  Neither the Company nor any Subsidiary has been,
          and is not, a United States real property holding company (as
          defined in Section 897(c)(2) of the Code) during the applicable
          period specified in Section 897(c)(1)(A)(ii) of the Code.

               5.15.  Properties.  Neither the Company nor any Subsidiary
          currently owns any Real Estate.  Section 5.15 of the Disclosure
          Schedule sets forth a list of Real Estate currently leased in
          whole or in part by the Company or any Subsidiary.  Except as set
          forth in Section 5.15 of the Disclosure Schedule, the Company
          enjoys quiet and peaceful possession of all leased properties.
          The tangible properties of the Company are adequate for the
          business of the Company and its Subsidiaries as conducted in
          accordance with past practices.

               5.16.  Licenses, Franchises, Etc.  The Company and each of
          its Subsidiaries has all licenses, franchises, permits or
          authorizations required in connection with the operations of the
          Company and each of its Subsidiaries as presently conducted,
          except to the extent that the absence of any requisite license,
          franchise, permit or authorization, individually or in the
          aggregate, is not reasonably likely to have a Material Adverse
          Effect.  No material license, franchise, permit or authorization
          held by the Company or any of its Subsidiaries will be terminated
          or impaired by reason of the Merger, which termination or
          impairment, individually or in the aggregate, is reasonably
          likely to have a Material Adverse Effect.

               5.17.  Information Statement and Applications.  When the
          Information Statement is mailed to the holders of Company Shares,
          such Information Statement, with respect to all information set
          forth therein furnished by the Company with respect to this
          Agreement, shall comply in all material respects with the provi-
          sions (to the extent applicable) of the Exchange Act.  The 
          information furnished by the Company in respect of the Informa-
          tion Statement as filed with the SEC under the Exchange Act will 
          not contain any untrue statement of any material fact or omit to

<PAGE>
<PAGE> 19


          state a material fact required to be stated therein necessary 
          to make the statements contained therein not misleading.

               5.18.  Powers of Attorney, Etc.  No power of attorney or
          similar authorization given by the Company is presently
          outstanding other than powers of attorney given in the ordinary
          course of business with respect to routine matters.

               5.19.  Contracts and Leases.  Section 5.19 of the Disclosure
          Schedule contains a current and complete list of all Contracts
          and Leases by which the Company is bound as of the date hereof
          and identifies all such Contracts and Leases to which any
          Affiliate is a party.  Each of the Contracts and Leases is valid
          and in full force and effect and there exists no material default
          or event of default or occurrence, condition, commitment or act
          (including the consummation of the Merger) which would, with the
          passage of time or the giving of notice or both, cause a default
          thereunder which would have a Material Adverse Effect.  Except as
          set forth in Section 5.19 of the Disclosure Schedule, to the
          knowledge of management of the Company, all of the material
          covenants to be performed by each other contracting party under
          all such Contracts and Leases have been fully performed.

               5.20.  Accounts Payable; Accrued Expenses; Prepaid Expenses.
          Each of the trade accounts payable of the Company was incurred in
          the ordinary course of the Company's business.  Except as
          disclosed in Section 5.20 of the Disclosure Schedule or as
          reserved for in the financial statements appearing in the Company
          Reports, all material accrued expenses of the Company which would
          be required to be reported in the Company's financial statements
          on the date of this Agreement if such statements were prepared
          as of such date, were incurred in the ordinary course of the
          business.  Each of the Company's prepaid expenses was incurred
          in the ordinary course of the Company's business.

               5.21.  Compliance with Laws.  Except as set forth in Section
          5.21 of the Disclosure Schedule, neither the Company nor any
          Subsidiary has, within the three (3) year period prior to the
          date of this Agreement, received any notice of any material
          violation of any material law, rule, regulations, order,
          judgment, writ or decree of any court or any governmental agency
          or instrumentality.  Except as set forth in Section 5.21 of the
          Disclosure Schedule, the Company and each Subsidiary are in
          compliance in all material respects with all applicable federal,
          state, local and foreign laws, regulations, orders, judgments and
          decrees, including, without limitation, matters relating to the
          environment, antitrust and anticompetitive practices,
          discrimination, employment and employment practices, wage and
          hour, health and safety matters and matters covered by ERISA and
          other laws regarding employee benefit matters.
<PAGE>
<PAGE> 20


               5.22.  Insurance.  Section 5.22 of the Disclosure Schedule
          sets forth a correct and complete list of all policies of
          insurance and self insurance arrangements maintained by the
          Company as of the date hereof.  The Company's insurance policies
          are valid and in full force and effect and shall remain in full
          force and effect following the Closing without impairment or
          increase in premium as a result of the consummation of the
          Merger.

               5.23.  Environmental Matters.  Except as set forth in
          Section 5.23 of the Disclosure Schedule:

                      (a)  during and, to the knowledge of management of
          the Company, prior to the period of the Company's or a
          Subsidiary's ownership or use thereof, all properties owned or
          used by the Company and the Subsidiaries have been maintained,
          and all activities of the Company and the Subsidiaries have been
          conducted, in compliance with all federal, state and local
          environmental laws, rules and regulations, except where any such
          failure to be in compliance, individually or in the aggregate,
          has not had (except as reflected in the Company Reports filed
          prior to the date hereof) and is not reasonably likely to have a
          Material Adverse Effect; and the Company and its Subsidiaries are
          not liable under any federal, state and local environmental laws,
          rules and regulations, except where any such liability,
          individually or in the aggregate, has not had (except as
          reflected in the Company Reports filed prior to the date hereof)
          and is not reasonably likely to have a Material Adverse Effect;

                      (b)  neither the Company nor any of the Subsidiaries
          has received written notification from any governmental authority
          with respect to current, existing violations or liabilities
          relating to the Company or the Subsidiaries of any of the laws
          referred to in clause (a) above, or pursuant to any of the 
          respective implementing regulations to such laws, rules or 
          regulations; and

                      (c) neither the Company nor any of the 
          Subsidiaries has received written notification (i) from the 
          United States Environmental Protection Agency that it is a 
          Potentially Responsible Party under the Comprehensive 
          Environmental Response, Compensation and Liability Act 
          ("CERCLA") for "removal" or "remedial" action at a waste 
          site listed on the National Priorities List to which it sent
          or arranged for the transportation or disposal of hazardous 
          waste, or (ii) that it is liable for contribution for costs 
          incurred by another Person in taking "removal" or "remedial" 
          action under CERCLA.

               5.24.  Disclosure.  No written statement made in any
          schedule or certificate or other document delivered by or on
          behalf of the Company to Purchaser or Merger Sub in connection
          with this Agreement contains or will contain any untrue statement
          of a material fact or omits or will omit to state a material fact
          necessary in <PAGE>
<PAGE> 21


          order to make the statements contained herein or therein, in 
          light of the circumstances under which they were made, not 
          misleading.


                                      ARTICLE VI

                       Representations and Warranties of BJALP

               BJALP hereby represents and warrants to Purchaser and Merger
          Sub as follows:

               6.1.   Organization.  BJALP is a limited partnership duly
          organized, validly existing and in good standing under the laws
          of the jurisdiction of its organization, with all requisite power
          and authority to own, operate and lease its properties and to
          carry on its business as it is now being conducted, and is
          qualified or licensed to do business and is in good standing in
          each jurisdiction in which it is required to be so licensed or
          qualified, except where the failure to be so qualified or
          licensed, individually or in the aggregate, has not had and is
          not reasonably likely to have a Material Adverse Effect.

               6.2.   Authority.  BJALP has the requisite power and
          authority and has taken all action necessary under the BJALP
          Limited Partnership Agreement, Certificate of Limited Partnership
          and applicable law to execute and deliver this Agreement and the
          BJALP Irrevocable Written Consent.  This Agreement is a valid and
          binding agreement of BJALP enforceable against BJALP in
          accordance with its terms.

               6.3.   Brokers and Finders.  Except for the engagement of
          Lazard Freres & Co. LLC by BJALP as previously disclosed to the
          Purchaser in writing, neither BJALP nor any of its general or
          limited partners, officers or employees has employed any broker
          or finder or incurred any liability for any brokerage fees,
          commissions or finders' fees or any break-up fees or liability
          for the expenses of third parties in connection with the
          transactions contemplated herein.

               6.4.   BJALP Ownership of Company Shares.  As of the date of
          this Agreement and the date of the BJALP Irrevocable Written
          Consent, BJALP is the record owner of 3,885,105 Company Shares.
<PAGE>
<PAGE> 22


                                     ARTICLE VII

                            Representations and Warranties
                             of Purchaser and Merger Sub

               Purchaser and Merger Sub, jointly and severally, represent
          and warrant to the Company as follows:

               7.1.   Corporate Organization and Qualification.  Each of
          Purchaser and Merger Sub is a corporation duly organized, validly
          existing and in good standing under the laws of the jurisdiction
          of its incorporation and each has the requisite corporate power
          and authority to own, operate and lease all of its property and
          assets and to carry on its business as now being conducted by it.

               7.2.   Corporate Authority.  Purchaser and Merger Sub each
          has the requisite corporate power and authority and has taken all
          corporate action necessary to execute and deliver this Agreement
          and to consummate the transactions contemplated hereby.  This
          Agreement is a legal, valid and binding agreement of Purchaser
          and Merger Sub enforceable against each of Purchaser and Merger
          Sub in accordance with its terms.

               7.3.   Governmental Filings.  Other than the filing of the
          Certificate of Merger and the Regulatory Filings, no notices,
          reports or other filings are required to be made by Purchaser or
          Merger Sub with, nor are any consents, registrations, approvals,
          permits or authorizations required to be obtained by Purchaser or
          Merger Sub from, any governmental and regulatory authorities of
          the United States or the several states in connection with the
          execution and delivery of this Agreement by Purchaser and Merger
          Sub or the consummation by the Purchaser and Merger Sub of the
          transactions contemplated hereby.

               7.4.   No Violations; Non-Contravention; Requisite Consents.
          The execution and delivery of this Agreement by Purchaser or
          Merger Sub do not, and the consummation of the transactions
          contemplated hereby by Purchaser or Merger Sub will not,
          constitute or result in (i) a breach or violation of, or a
          default under, or the obligation to obtain the consent or
          approval of any Person pursuant to, the Certificate of
          Incorporation or bylaws of Purchaser or Merger Sub; or (ii) a
          breach or violation of, or a default under, or the acceleration
          of, or the creation of a material lien, pledge, security interest
          or other encumbrance on assets (with or without the giving of
          notice or the lapse of time or both) pursuant to any provision of
          any agreement, lease, contract, note, mortgage, indenture,
          arrangement or other obligation of Purchaser or Merger Sub, or 
          any law, rule, ordinance or regulation or judgment, decree, 
          order, award or governmental or non-governmental permit or 
          license to which Purchaser or Merger Sub is subject.
<PAGE>
<PAGE> 23


               7.5.   Litigation.  There is no action, suit, proceeding at
          law or in equity by any person, or any arbitration or any
          administrative or other proceeding by or before (or, to the
          knowledge of management of the Purchaser or Merger Sub, any
          investigation by) any governmental or other instrumentality or
          agency, pending, or, to the knowledge of management of the
          Purchaser or Merger Sub, threatened, against or affecting the
          Purchaser or Merger Sub, which is reasonably likely to materially
          and adversely affect the Purchaser's or Merger Sub's ability to
          perform its obligations hereunder or the transactions
          contemplated hereby.

               7.6    Purchaser's Investigation.  Purchaser is an informed
          and sophisticated purchaser and has engaged expert advisors
          experienced in the evaluation and purchase of companies such as
          the Company.  Purchaser has undertaken such investigation as it
          has deemed necessary to enable it to make an informed and
          intelligent decision with respect to this Agreement and the
          transactions contemplated hereby.  To the extent expressly
          permitted hereafter under this Agreement, Purchaser may undertake
          such further investigation as it deems necessary.  Purchaser
          acknowledges that in entering into this Agreement and in
          consummating the other transactions contemplated herein,
          Purchaser has relied solely upon its own investigation analysis
          and, to the extent expressly permitted by this Agreement, the
          representations and warranties contained in this Agreement.
          Except in the case of fraud, intentional misstatement or
          intentional omission, neither the Company nor BJALP (nor any of
          their agents, officers, directors, employees, affiliates or
          representatives) shall have any liability to Purchaser or Merger
          Sub (or any of their respective agents, officers, directors,
          employees, affiliates or representatives) to the extent based
          upon any information made available or statements made to
          Purchaser or Merger Sub (or any of there respective agents,
          officers, directors, employees, affiliates or representatives),
          including, without limitation, the representations and warranties
          set forth in this Agreement.


                                     ARTICLE VIII

                                      Covenants

               8.1    Interim Operations of the Company.  The Company
          covenants and agrees that, prior to the Effective Time, the
          business of the Company and its Subsidiaries shall be conducted
          diligently, in compliance with all applicable laws and only in
          the ordinary and usual course and, to the extent consistent
          therewith, the Company shall use its best efforts to preserve its
          business organization intact, to maintain its existing relations
          with customers, suppliers, employees and business associates and
          to keep available the services of its present officers, agents
          and employees (nothing herein implying any obligation on the part
          of the Company to maintain or retain any particular officer, 
          agent or employee).  Without limiting the 
<PAGE>
<PAGE> 24


          generality of the foregoing, and except as otherwise expressly 
          provided in this Agreement, prior to the Effective Time or the 
          termination of this Agreement, whichever first occurs, the 
          Company will not, and will not permit its Subsidiaries to, 
          without the prior written consent of Purchaser:

                      (a)  amend its Certificate of Incorporation or
          bylaws;

                      (b)  split, combine or reclassify the outstanding
          Company Shares;

                      (c)  declare, set aside or pay or make any dividend
          or distribution payable in cash, stock, right or property with
          respect to the Company Shares or adopted any form of stockholder
          rights plan;

                      (d)  issue, sell, pledge, dispose of or encumber any
          additional shares of, or securities convertible or exchangeable
          for, or options, warrants, calls, commitments or rights of any
          kind to acquire, any shares of its capital stock of any class of
          the Company or its Subsidiaries, or any other property or assets
          other than Company Shares issuable pursuant to options
          outstanding on the date hereof under any of the Stock Option
          Plans or upon conversion of any of the Convertible Debentures;

                      (e)  transfer, lease, license, sell, mortgage,
          pledge, dispose of (other than the disposal of inventory in the
          ordinary course of business) or encumber any assets with a value
          in excess of $100,000 in the aggregate for all such transactions
          (unless such assets are worn-out or obsolete), or incur or modify
          any liability or obligation other than in the ordinary and usual
          course of business or extend any loan, advance, guaranty or
          indemnification where the effect of such would be, in the
          aggregate, material to the Company and the Subsidiaries taken as
          a whole;

                      (f)  acquire directly or indirectly by redemption or
          otherwise any shares of the capital stock of the Company;

                      (g)  authorize additional capital expenditures not
          provided for in Section 8.1 of the Disclosure Schedule in excess
          of $50,000 in the aggregate, or make acquisition of, or
          investment in, the assets or stock of any other Person;

                      (h)  (i) grant any severance or termination pay to,
          or enter into or modify any employment, sales agency, change of
          control or severance agreement with, any director or officer of
          the Company or any Subsidiary, or (ii) grant any severance or
          termination pay to any other employee of the Company or any
          Subsidiary other than pursuant to existing plans or policies of
          the Company or its Subsidiaries set forth in Section 5.11 of the
          Disclosure Schedule or otherwise consistent with past practice,
          or (iii) enter into or modify in any respect any change of
          control agreement with any other such employee of the Company or
          any Subsidiary, 
<PAGE>
<PAGE> 25


          or (iv) enter into or modify in any material respect any 
          employment or sales agency agreement with any other such 
          employee of the Company or any Subsidiary other than in the
          ordinary course of business and consistent with past practices;
          and the Company shall not establish, adopt, enter into or amend
          in any material respect any plan or arrangement which is or would
          constitute an Employee Benefit Plan hereunder for the benefit of
          any directors, officers or employees or increase in any material
          manner the compensation or fringe benefits of any director,
          officer or employee, in any case not required by an existing plan
          or arrangement, or pay any benefit not required by any existing
          Employee Benefit Plan;

                      (i)  settle or compromise any claim or litigation
          involving amounts in excess of $50,000 other than claims relating
          directly to returns, credits or allowances settled in the
          ordinary course of business, or, except in the ordinary and usual
          course of business, modify, amend or terminate any of the
          Contracts or Leases, or waive, release or assign any material
          rights or claims;

                      (j)  make any tax election or permit any insurance
          policy naming the Company as a beneficiary or a loss payable
          payee to be cancelled or terminated without notice to Purchaser,
          except in the ordinary and usual course of business;

                      (k)  file any registration statement with the SEC or
          with any blue sky authority relating to the capital stock or
          other securities of the Company or file an application for
          quotation with The National Association of Securities Dealers,
          Inc. (the "NASD") or listing with any national securities
          exchange;

                      (l)  engage in any sale/leaseback transactions other
          than in the ordinary and usual course of business;

                      (m)  except as otherwise contemplated by Section 4.2
          of this Agreement, make any grants of stock options under, or
          extend or accelerate the vesting schedule of any of its stock
          options granted pursuant to, any of the Stock Option Plans or any
          other Employee Benefit Plan;

                      (n)  except to the extent permitted by Section 8.2,
          agree to, directly or indirectly, merge or consolidate with,
          purchase substantially all of the assets of, have substantially
          all of the Company's assets purchased or otherwise acquire or be
          acquired by any Person; or

                      (o)  take, or agree in writing or otherwise to take,
          any of the foregoing actions, or any action which is reasonably
          likely to prevent the satisfaction of any condition to closing
          set forth in Article IX hereof, or which would make any
          representation or warranty of the Company contained in this
          Agreement untrue or 
<PAGE>
<PAGE> 26


          incorrect, as of the date when made, such that, individually or 
          in the aggregate, it is reasonably likely that there shall be a
          Material Adverse Effect.

               8.2.   Acquisition Proposals.  (a)  Prior to the termination
          of this Agreement, the Company and BJALP will not, and will cause
          their respective directors, officers, employees, representatives
          or agents not to, directly or indirectly, solicit or initiate any
          discussions, submissions of proposals or offers or negotiations
          with, or, participate in any negotiations or discussions with, or
          provide any information or data of any nature whatsoever to, or
          otherwise cooperate in any way with, or assist or participate in,
          facilitate or encourage any effort or attempt to buy on the part
          of, any Person other than Purchaser, Merger Sub and their
          respective stockholders, employees, representatives, agents and
          Affiliates, concerning any Substantial Transaction; provided,
          however, that nothing contained in this Agreement shall prevent
          the Company or its Board of Directors from (A) participating in
          any negotiations or discussions with or providing any information
          to any Person in response to an unsolicited bona fide written
          acquisition proposal (an "Acquisition Proposal") by any such
          Person; or (B) recommending such an unsolicited bona fide written
          Acquisition Proposal to the stockholders of the Company, if and
          only to the extent that, in each such case referred to in clauses
          (A) and (B), (i) the Board of Directors of the Company believes
          in good faith (after consultation with its financial advisor)
          that such Acquisition Proposal would, if consummated, result in a
          transaction more favorable to BJALP and the Company's other
          stockholders from a financial point of view than the transaction
          contemplated by this Agreement (any such more favorable
          Acquisition Proposal being referred to in this Agreement as a
          "Superior Proposal") and the Board of Directors of the Company
          determines in good faith after consultation with outside legal
          counsel that such action is necessary for the Company and its
          Board of Directors to comply with their respective fiduciary
          duties to stockholders under applicable law and (ii) prior to
          providing any information or data to any Person in connection
          with an Acquisition Proposal by any such Person, the Board of
          Directors of the Company receives from such Person an executed
          confidentiality agreement on terms substantially similar to those
          contained in the Confidentiality Agreement; or (C) complying with
          Rule 14e-2 promulgated under the Exchange Act with regard to an
          Acquisition Proposal.

                      (b)  The Company or BJALP, as applicable, shall
          immediately notify Purchaser and Merger Sub if any proposal,
          offer, inquiry or other contact is received by, any information
          is requested from, or any discussions or negotiations are sought
          to be initiated or continued with, the Company in respect of a
          Substantial Transaction, and shall, in any such notice to
          Purchaser and Merger Sub, indicate the identity of the offeror
          and the terms and conditions of any proposals or offers or the
          nature of any inquiries or contacts and thereafter shall keep
          Purchaser and Merger Sub informed, on a current basis, of the
          status and terms of any such proposals or offers and the status
          of any such discussions or negotiations.  The Company and 
<PAGE>
<PAGE> 27


          BJALP shall immediately cease any existing discussions with any 
          Person relating to a Substantial Transaction and inform any 
          inquiring party of the existence of this Agreement and of the 
          obligations of the Company and BJALP hereunder.  The Company and 
          BJALP shall not release any third party from, or waive any 
          provision of, any confidentiality or standstill agreement to 
          which the Company or BJALP is a party.

               8.3.   Approval by the Company's Stockholders.  (a)  Subject
          to the last sentence of this subparagraph (a), the Company will 
          take all action necessary in connection with the BJALP Irrevo-
          cable Written Consent (including the completion and mailing of 
          the Information Statement) in accordance with the DGCL and its
          Certificate of Incorporation and bylaws and otherwise to
          notify the holders of Company Shares as promptly as
          practicable of the approval of this Agreement and the Merger.
          The record date for purposes of determining the holders of
          record entitled to consent to the Merger pursuant to this
          subparagraph (a) shall be as determined pursuant to Section
          213(b) of the DGCL without any action being taken by the
          Company or its Board of Directors with respect to setting such
          record date.  Notwithstanding the foregoing and
          notwithstanding any other provision of this Agreement to the
          contrary, to the extent the Company is unable or it becomes
          reasonably impractical for the Company, pursuant to the rules
          and regulations of the SEC and/or of the National Association
          of Securities Dealers Automated Quotation System ("NASDAQ") to
          obtain the requisite stockholder approval for this Agreement
          and the Merger, by means of the BJALP Irrevocable Written
          Consent and as contemplated by this subparagraph, the Company
          shall and shall be entitled to seek to obtain such stockholder
          approval pursuant to subparagraph (b) below.

                      (b)  To the extent required as contemplated by the
          last sentence of subparagraph (a) above, the Company will take
          all action necessary (including the completion and mailing of the
          Information Statement) in accordance with the DGCL and its
          Certificate of Incorporation and bylaws to convene a meeting of
          holders of Company Shares as promptly as practicable to consider
          and vote upon the approval of this Agreement and the Merger.  To
          the extent the Company shall determine it to be necessary or
          appropriate, in respect of any such meeting, to solicit proxies
          in order to obtain the requisite stockholder approval, such
          solicitation shall be made in accordance with Regulation 14A of
          the SEC and the Company's proxy statement in respect thereof
          shall, for all purposes hereunder, be deemed to constitute the
          Information Statement.  Subject to fiduciary requirements of
          applicable law, in the event of such a proxy solicitation, the
          Board of Directors of the Company shall recommend such approval
          and the Company shall use its best efforts to solicit such
          approval.

                      (c)  The Information Statement, as of the date that
          it is first mailed to the Company's stockholders, will not
          include an untrue statement of a 
<PAGE>
<PAGE> 28


          material fact or omit to state a material fact required to be 
          stated therein or necessary to make the statements therein, in 
          light of the circumstances under which they were made, not 
          misleading; provided, however, that the foregoing shall not apply
          to the extent that any such untrue statement of a material fact 
          or omission to state a material fact was made by the Company in 
          reliance upon information concerning the Purchaser and Merger Sub
          furnished to the Company by Purchaser or Merger Sub specifically 
          for use in the Information Statement.  Following any such meeting 
          of the Company's stockholders described in this Section 8.3, the 
          Secretary of the Corporation shall certify to the Purchaser and 
          Merger Sub the number of Company Shares voting to approve this 
          Agreement and the Merger and the number of Company Shares held 
          by Dissenting Stockholders, if any.

                      (d)  Neither a preliminary nor a definitive
          Information Statement shall be filed, and no amendment or 
          supplement to a preliminary or definitive Information Statement
          will be made by the Company, without consultation with Purchaser
          and its counsel.  The Information Statement shall contain the 
          notices and other information required by Section 228(d) and 
          262(d)(2) of the DGCL as applicable.

               8.4.   Filings; Other Action.  Subject to the terms and
          conditions herein provided, the Company, Purchaser and Merger Sub
          shall: (a) as soon as practicable after the date  hereof make
          their respective filings and thereafter make any other required
          submissions under the Regulatory Filings with respect to the
          Merger; and (b) use all reasonable efforts to cooperate with each
          other and as soon as practicable take, or cause to be taken, all
          other action and do, or cause to be  done, all other things
          necessary, proper or appropriate under this Agreement and all
          applicable laws and regulations to consummate and make effective
          the transactions contemplated by this Agreement as soon as
          practicable, including (i) with respect to the Company, promptly
          completing the Information Statement, submitting it to the SEC
          for its review, and addressing the SEC's comments thereon and
          seeking to obtain satisfaction of the condition set forth in
          Section 9.1(i) hereof, (ii) with respect to all parties, promptly
          furnishing any information required in connection with the
          preparation of all necessary documents, the preparation of all
          filings, and the obtaining of all required consents under
          Regulatory Filings and any other approvals or consents required
          to consummate the transaction contemplated hereby, and (iii) with
          respect to Purchaser, proffering its willingness to sell or hold
          separate and agree to sell such assets or businesses of the
          Company as, in Purchaser's good faith judgment, shall become
          necessary in order to consummate the Merger (the "Section 8.4
          Offer"); provided, however, that nothing in this Section 8.4
          shall require, or be construed to require, Purchaser or any of
          its Affiliates to proffer to, or agree to, sell or hold separate
          and agree to sell any assets, businesses, or interests in any
          such assets or businesses of Purchaser or any of its Affiliates.
<PAGE>
<PAGE> 29


               8.5.   Access; Confidentiality.  Upon reasonable notice, the
          Company shall afford Purchaser's and Merger Sub's officers,
          employees, counsel, accountants and other authorized
          representatives access, during reasonable business hours
          throughout the period prior to the Effective Time, to its
          premises, officers, employees, agents, representatives,
          properties, books, contracts, leases and records and, during such
          period, the Company shall furnish promptly to Purchaser all
          information concerning its business, properties and personnel as
          Purchaser may reasonably request for the purpose of conducting a
          complete and thorough investigation and review of the Company's
          business and properties; provided, however, that no investigation
          pursuant to this Section 8.5 shall affect or be deemed to modify
          any representation or warranty made by the Company or BJALP
          hereunder.  The terms and conditions of the Confidentiality
          Agreement are hereby ratified and confirmed and shall remain in
          full force and effect.

               8.6.   Notification of Certain Matters.  The Company and
          BJALP shall give prompt notice to Purchaser and Merger Sub of:
          (a) any occurrence or notice of, or other communication relating
          to, a default or event that, with the giving of notice or the
          lapse of time or both, would or could become a default under the
          Agreement or cause a breach of any representation or warranty
          or any Contract or Lease; and (b) any change which results or
          which, so far as reasonably can be foreseen at the time of its
          occurrence, is reasonably likely to result in a Material
          Adverse Effect.  Each of the Company and Purchaser shall give
          prompt notice to the other party of any notice or
          communication from any third party alleging that the consent
          of such third party is or may be required in connection with
          the transactions contemplated by this Agreement.

               8.7.   Publicity.  The Company and Purchaser shall consult
          with each other in connection with and shall endeavor to agree
          upon the content and timing of any press releases or other public
          statements with respect to the transactions contemplated hereby
          and in making any filings with any federal or state governmental
          or regulatory agency or with any national securities exchange
          with respect thereto.  The parties hereto shall not issue any
          such press release or make any such public statement or filing
          prior to such consultation, except as may be required by law or
          by obligations pursuant to any listing agreement with the NASD.
          In the event the parties are unable to agree on a public
          statement or announcement and either the Company or the Purchaser
          determines, after consultation with their respective counsel,
          that such statement or announcement is required by law or
          otherwise appropriate, then the Company or the Purchaser, as the
          case may be, may issue such statement or announcement.

               8.8.   Expenses.  Each of the Company, the Purchaser and the
          Merger Sub shall pay its own expenses incident to the
          transactions contemplated hereby, including all fees of
          attorneys, brokers, finders, accountants and financial advisors.
<PAGE>
<PAGE> 30


               8.9.   Transmittal to Optionholders.  Promptly after the
          execution of this Agreement, the Company shall mail to each
          person who is a holder of outstanding stock option(s) granted
          pursuant to any of the Stock Option Plans (regardless of whether
          such stock options are vested or exercisable at the time) a
          letter in a form acceptable to Purchaser which describes the
          treatment of and payment for such options pursuant to Section 4.2
          and provides instructions for use in obtaining payment for such
          options pursuant to Section 4.2.  Each such holder shall sign a
          release by which the holder effectively relinquishes all rights
          with respect to all outstanding stock options issued pursuant to
          any of the Stock Option Plans upon payment therefor in accordance
          with Section 4.2 in connection with the Closing.

               8.10.  Redemption of Convertible Debentures.  At the
          Effective Time, the Surviving Corporation shall take all
          requisite actions in accordance with the terms of the Indenture
          to redeem all of the then outstanding Convertible Debentures,
          such redemption to be effective 30 days after the Effective Time,
          subject to the conversion rights of the holders of the
          Convertible Debentures under the Indenture.

               8.11.  Approval of Merger by BJALP; Granting of Options.
          (a) Contemporaneously with the execution and delivery of this
          Agreement, (i) the Company shall enter into the Company Stock
          Option Agreement substantially in the form attached hereto as
          Annex 8.11(a)(i) granting the Purchaser the right to purchase
          1,376,000 Company Shares and (ii) BJALP shall, and BJALP shall
          cause OPUBCO to, enter into the BJALP Stock Option Agreement
          substantially in the form attached hereto as Annex 8.11(a)(ii)
          granting the Purchaser the right to purchase 3,885,105 Company
          Shares, representing all of the Company Shares owned by BJALP.

                      (b)  Immediately following the execution of this
          Agreement or at such other time as Purchaser may reasonably
          request, BJALP shall deliver to the Company at its principal
          place of business the BJALP Irrevocable Written Consent,
          substantially in the form attached hereto as Annex 8.11(b), such
          delivery to be as described in such BJALP Irrevocable Written
          Consent, thereby consenting to the adoption of this Agreement;
          provided, however, that to the extent it shall become necessary
          for the Company to seek to obtain stockholder approval of this
          Agreement and the Merger pursuant to the provisions of Section
          8.3(b) hereof, BJALP hereby irrevocably agrees that, in lieu of
          the BJALP Irrevocable Written Consent, it shall vote the
          3,885,105 Company Shares owned by BJALP in favor of approval of
          this Agreement and the Merger at the meeting of stockholders
          called for such purpose as contemplated by Section 8.3(b).

               8.12.  Survival of Indemnification Obligations.  The
          Purchaser and Merger Sub hereby acknowledge and agree that they
          will cause the Surviving Corporation to (i) maintain for six (6)
          years after the Effective Time all indemnification obligations
          currently owed by the Company to its directors and 
<PAGE>
<PAGE> 31


          officers in respect of events occurring on or prior to the 
          Effective Time to the extent that the Company owed such 
          indemnification obligations prior to the Effective Time 
          pursuant to the terms of the Company's Certificate of 
          Incorporation, bylaws or the DGCL, and (ii) maintain directors'
          and officers' liability insurance comparable to that currently
          maintained by the Company with respect to actions prior to the
          Effective Time for a period of two years following the Effective
          Time; provided, however, that the Purchaser will not be required
          to maintain or obtain policies providing such coverage except to
          the extent that such coverage can be provided at an annual cost
          no greater than $80,000, and provided further that if the 
          Purchaser shall be unable to maintain or obtain such insurance 
          coverage as called for by this Section, the Purchaser will 
          maintain or obtain for such two year period as much comparable 
          insurance as shall be available for $80,000 per year.  The 
          provisions of this Section 8.12 shall survive the Effective Time
          and shall be enforceable by the beneficiaries of such indemni-
          fication rights.

               8.13   Funding.  The Purchaser and Merger Sub hereby
          acknowledge and agree that as of the Closing Date, Purchaser and
          Merger Sub will have available sufficient funding to enable
          Purchaser and Merger Sub to consummate the transactions
          contemplated by this Agreement and otherwise to perform all their
          respective obligations under this Agreement.

               8.14.  Takeover Statute.  The Board of Directors of the
          Company has taken all appropriate action to exempt the
          transactions contemplated by this Agreement, the Company Stock
          Option Agreement, and the BJALP Stock Option Agreement from
          Section 203 of the DGCL ("Section 203").  Without limiting the
          generality of the foregoing, the Company hereby acknowledges and
          agrees that the approval of this Agreement by the Board of
          Directors of the Company constitutes, for purposes of subsection
          (a)(1) of Section 203, approval of (a) the "business combination"
          (as defined in Section 203) contemplated by this Agreement, the
          Company Stock Option Agreement and the BJALP Stock Option
          Agreement, and (b) the transactions whereby Purchaser and, as
          applicable, the Merger Sub may become "interested stockholders"
          (as defined in Section 203) of the Company, including the
          execution and delivery of the Company Stock Option Agreement and
          the BJALP Stock Option Agreement.

               8.15.  Fairness Opinion.  On or immediately prior to the
          date hereof, the Company shall have received an opinion from an
          investment banking firm in form and substance reasonably
          satisfactory to the Company, that the Merger Consideration to be
          received by the holders of Company Shares pursuant to the Merger
          is fair to such holders from a financial point of view.

               8.16.  SLBJ and SLM Option Agreement.  The Company shall not
          obtain any release of the optionee's rights under the SLBJ and
          SLM Option Agreement, 
<PAGE>
<PAGE> 32


          dated September 28, 1986, as amended, between Mark B. Vittert 
          and Carol Vittert (as assignees of Mark Vittert, the "Optionee")
          and Business Journal Publications Corporation, a wholly-owned 
          Subsidiary of the Company or otherwise effect any buy out of 
          the Optionee's rights thereunder without obtaining the prior 
          written consent of the Purchaser.


                                      ARTICLE IX

                                      Conditions

               9.1.   Conditions to Obligations of the Company.  The
          obligation of the Company to consummate the Merger is subject to
          the fulfillment of each of the following conditions, any or all
          of which may be waived in whole or in part by the Company to the
          extent permitted by applicable law:

                      (a) this Agreement shall have been duly approved
          by the holders of a majority of the outstanding Company
          Shares, in accordance with applicable law and the Company's
          Certificate of Incorporation and bylaws;

                      (b) the waiting period applicable to the
          consummation of the Merger under the HSR Act shall have
          expired or been terminated and, other than the filing of the
          Certificate of Merger, all Regulatory Filings and other
          filings required to be made prior to the Effective Time by the
          Company with, and all consents, approvals and authorizations
          required to be obtained prior to the Effective Time by the
          Company from, governmental and regulatory authorities in
          connection with the execution and delivery of this Agreement
          by the Company and the consummation of the transactions 
          contemplated hereby by the Company, Purchaser and Merger Sub
          shall have been made or obtained (as the case may be);

                      (c) no United States or state court or
          governmental or regulatory authority of competent jurisdiction
          shall have enacted, issued, promulgated, enforced or entered
          any Order;

                      (d) the representations and warranties of the
          Purchaser and the Merger Sub made in this Agreement shall be
          true and correct as of the Closing Date with the same effect
          as if made on the Closing Date and the Purchaser and Merger
          Sub shall have provided a certificate of an authorized officer
          certifying to such effect, provided that the condition set
          forth in this subparagraph (d) shall be deemed to have been
          satisfied unless the matter, development or event causing such
          representations and warranties not to be true and correct as
          of the Closing Date, individually or in the aggregate,
          has had or is reasonably likely to have a material adverse effect
          on the Company and its stockholders;
<PAGE>
<PAGE> 33


                      (e) the Purchaser and Merger Sub shall have
          performed and complied in all material respects with all
          obligations and covenants required to be performed and
          completed by them under this Agreement at or prior to the
          Effective Time and the Purchaser and the Merger Sub shall have
          provided a certificate of an authorized officer certifying to
          such effect;

                      (f) the Company shall have received from the
          Purchaser and the Merger Sub the opinion of Sabin, Bermant &
          Gould in a form reasonably satisfactory to the Company;

                      (g) the Purchaser and Merger Sub shall have
          provided the Company with certified copies of the resolutions
          duly adopted by the respective Boards of Directors of the
          Purchaser and Merger Sub, and by Purchaser as the sole
          stockholder of Merger Sub, approving this Agreement and the
          consummation of the transactions contemplated hereby; and

                      (h)   the Paying Agent shall have provided a
          certificate to the Company certifying that the Purchaser and the
          Merger Sub have transferred the requisite funds to the Paying
          Agent pursuant to Section 4.3(a).

                      9.2. Conditions to Obligations of Purchaser and
          Merger Sub.  The obligation of Purchaser and Merger Sub to
          consummate the Merger is subject to the fulfillment of the
          following conditions, any or all of which may be waived in whole
          or in part by Purchaser or Merger Sub, as the case may be, to the
          extent permitted by law:

                      (a) this Agreement shall have been duly approved
          by the holders of a majority of the outstanding Company
          Shares, in accordance with applicable law and the Company's
          Certificate of Incorporation and bylaws and as contemplated by
          Section 8.3;

                      (b) the waiting period applicable to the
          consummation of the Merger under the HSR Act shall have
          expired or been terminated and all Regulatory Filings and
          other filings required to be made prior to the Effective Time
          by the Company with, and all consents, approvals and
          authorizations required to be obtained prior to the Effective
          Time by the Company from, governmental and regulatory
          authorities in connection with the execution and delivery of
          this Agreement by the Company and the consummation of the
          transactions contemplated hereby by the Company, Purchaser and
          Merger Sub shall have been made or obtained (as the case may
          be);

                      (c) (i) no United States or state court or
          governmental or regulatory authority of competent jurisdiction
          shall have enacted, issued, promulgated, 
<PAGE>
<PAGE> 34


          enforced or entered an Order and (ii) no governmental or 
          regulatory authority, agency, department or commission shall 
          have instituted any action, suit or proceeding, or, with respect
          to any such authority, agency, department or commission validly
          exercising jurisdiction over the transaction with respect to 
          antitrust considerations, threatened to institute any action, 
          suit or proceeding, seeking (A) an Order or (B) to impose on 
          the Company, Purchaser, Merger Sub or any of their respective
          Affiliates, any terms or conditions that in the good faith
          judgment of the Board of Directors of the Purchaser are
          reasonably likely to adversely affect in any significant
          manner the economic benefits of the transactions contemplated
          by this Agreement to the Purchaser and its stockholders;
          provided, however, that clause (ii) of this Section 9.2(c)
          shall not be available to Purchaser if it shall not have made
          the Section 8.4 Offer prior to its seeking to delay the
          Closing on the basis of such condition;

                      (d) the representations and warranties of the
          Company made in this Agreement shall be true and correct as of
          the Closing Date with the same effect as if made on the
          Closing Date and the Company shall have provided a certificate
          of an authorized officer certifying to such effect, provided
          that the condition set forth in this subparagraph (d) shall be
          deemed to have been satisfied unless the matter, development
          or event causing such representations and warranties not to be
          true and correct as of the Closing Date, individually or in
          the aggregate, has had or is reasonably likely to have a
          Material Adverse Effect;

                      (e)   the Company shall have performed and complied
          in all material respects with all obligations and covenants
          required to be performed or completed by it under this Agreement
          at or prior to the Effective Time and the Company shall have
          provided a certificate of an authorized officer certifying to
          such effect;

                      (f)  no Material Adverse Effect shall have occurred
          on or prior to the Closing Date;

                      (g) the Company shall have obtained all Requisite
          Consents and provided satisfactory evidence thereof to the
          Purchaser and Merger Sub;

                      (h)  the Company shall have provided the Purchaser
          with certified copies of the resolutions of the Board of 
          Directors and of the minutes and record of the vote of the 
          Company's stockholders authorizing the execution, delivery and 
          performance of this Agreement in accordance with the terms 
          hereof;

                      (i) the Company shall have delivered to the
          Purchaser a certificate of good standing issued by the
          secretary of state of the State of Delaware and a certificate
          of qualification of good standing in each of the states in
          which the <PAGE>
<PAGE> 35


          Company is required to be qualified to transact business issued
          by the secretary of state or other appropriate authority of 
          each such state, except where the failure to be so qualified 
          would not have a Material Adverse Effect, in each case dated 
          no more than thirty days in advance of the Closing;

                      (j) Purchaser and Merger Sub shall have received
          the opinion of Richard J. Koch, Esq. in a form reasonably
          satisfactory to the Purchaser;

                      (k) Purchaser and Merger Sub shall have received
          the opinion of Parker, Poe, Adams & Bernstein L.L.P. in a form
          reasonably satisfactory to the Purchaser; and

                      (l)  There shall be no more than fifteen percent
          (15%) of the total issued and outstanding Company Shares (taking
          account of all Company Shares issued pursuant to Stock Options
          and the Convertible Debentures) which shall have exercised
          appraisal rights pursuant to Section 262 of the DGCL.


                                      ARTICLE X

                                     Termination

               10.1.  Termination by Mutual Consent.  This Agreement may be
          terminated and the Merger may be abandoned at any time prior to
          the filing of the Certificate of Merger, before or after approval
          by the holders of Company Shares, by the mutual consent of
          Purchaser, the Merger Sub and the Company.

                10.2.      Termination by Either Party.  This Agreement may
          be terminated and the Merger may be abandoned by either Purchaser
          or the Company if (i) the Merger shall not have been consummated
          by December 31, 1995 (unless the failure to consummate the Merger
          by such date is due to a breach or violation of this Agreement by
          the party seeking to terminate),  (ii) any permanent Order shall
          have become final and non-appealable, or (iii) there has been a
          material breach by either Purchaser or the Company of any of its
          covenants or obligations set forth in this Agreement, but such
          termination shall not be effective unless and until the
          non-breaching party has given written notice to the breaching
          party of such breach and of its intention to terminate this
          Agreement in accordance with the provisions hereof and the
          breaching party fails to cure such breach within ten (10)
          calendar days following such notice.

               10.3.  Termination by Company.  This Agreement may be
          terminated and the Merger may be abandoned by the Company at any
          time prior to the filing of the Certificate of Merger, before or
          after the approval by holders of Company Shares, 
<PAGE>
<PAGE> 36


          if (i) the Company is not in material breach of any of the terms
          of this Agreement, (ii) the Board of Directors of the Company 
          approves, and the Company enters into, a binding written agree-
          ment concerning a Substantial Transaction which constitutes a 
          Superior Proposal and (iii) the Board of Directors of the 
          Company prior to such termination determines in good faith that
          approval, acceptance or recommendation of such Superior Proposal
          is required by fiduciary obligations under applicable law.  Any
          termination pursuant to this Section 10.3 by action of the
          Company's Board of Directors shall be effective upon written
          notice to the Purchaser, but only if the Purchaser receives a
          separate written notification at least three (3) business days
          prior to entering into such a binding written agreement of the
          Company's possible intention to enter into such agreement, which
          notice shall set forth the terms of any such Superior Proposal
          (it being agreed that the Company shall give immediate notice to
          Purchaser should such intention change at any time after the
          giving of such notification).

               10.4.  Termination by Purchaser and Merger Sub.  This
          Agreement may be terminated by the Purchaser if (i) BJALP fails
          to deliver to the Company the BJALP Irrevocable Written Consent
          substantially in the form attached hereto as Annex 8.11(b)
          promptly after being requested to do so by Purchaser; (ii) a
          United States or state court or governmental or regulatory
          authority of competent jurisdiction shall have enacted, issued,
          promulgated, enforced or entered an Order; (iii) a governmental
          or regulatory authority, agency, department or commission shall
          have instituted any action, suit or proceeding seeking (A) an
          Order or (B) to impose on the Company, Purchaser, Merger Sub or
          any of their respective Affiliates, any terms or conditions that
          in the good faith judgment of the Board of Directors of the
          Purchaser are reasonably likely to adversely affect in any
          significant manner the economic benefits of the transactions
          contemplated by this Agreement to the Purchaser and its
          stockholders; provided, however, Purchaser shall not be entitled
          to terminate the Agreement pursuant to clauses (ii) or (iii) of
          this Section 10.4 if prior to the entering of such Order or
          institution of such action, suit or proceeding referred to in
          clause (iii) it shall not have made the Section 8.4 Offer; or
          (iv) (A) the Company or any other Persons described in Section
          8.2(a) shall engage in any negotiations or provide any
          confidential information concerning the Company to any Person
          that would be prescribed by Section 8.2(a) but for the proviso
          therein allowing certain actions to be taken if required by
          fiduciary duties under applicable law as advised by outside legal
          counsel, and (B) the Purchaser has not exercised an option under
          either the BJALP Stock Option Agreement or the Company Stock
          Option Agreement.

               10.5.  Effect of Termination and Abandonment.  In the event
          of termination of this Agreement and abandonment of the Merger
          pursuant to this Article X, no party hereto (or any of its
          directors or officers) shall have any liability or further
          obligation to any other party to this Agreement, except as
          provided in Section 
<PAGE>
<PAGE> 37


          8.8 and except that nothing will relieve any party from 
          liability for any breach of this Agreement.


                                      ARTICLE XI

                                    Miscellaneous

               11.1.  Survival.  The representations, warranties,
          agreements, and covenants in this Agreement shall not survive the
          consummation of the Merger or the termination of this Agreement,
          except that the agreements set forth in Sections 8.10, 8.12 and
          11.11 hereof shall survive the consummation of the Merger and
          except that the agreement set forth in Section 8.8 hereof shall
          survive termination.

               11.2.  Modification or Amendment.  Subject to the applicable
          provisions of the DGCL, at any time prior to the filing of the
          Certificate of Merger, the parties hereto may modify or amend
          this Agreement only by written agreement executed and delivered
          by duly authorized officers of the respective parties.

               11.3.  Waiver of Conditions.  The conditions to each of the
          parties' obligations to consummate the Merger are for the sole
          benefit of such party and may be waived by such party in whole or
          in part to the extent permitted by applicable law.

               11.4.  Counterparts.  This Agreement may be executed in any
          number of counterparts, and any such counterpart hereof shall be
          deemed to be an original instrument, but all such counterparts
          together shall constitute but one agreement.

               11.5.  Governing Law.  This Agreement shall be governed by
          and construed in accordance with the laws of the State of
          Delaware, without giving effect to the principles of conflicts of
          laws thereof.

               11.6.  Notices.  All notices, requests, demands and other
          communications hereunder shall be in writing and shall be deemed
          to have been duly given, if delivered in person, by overnight
          courier, by facsimile transmission, telexed or mailed by
          certified or registered mail, postage prepaid, return/receipt
          requested, as follows (or at such other address for a party as
          shall be specified by like notice; provided that notice of a
          change of address shall be effective only upon receipt thereof):

                    (a)  If to Purchaser or Merger Sub:

                         Advance Publications, Inc.
                         350 Madison Avenue
                         New York, New York 10017
<PAGE>
<PAGE> 38


                         Attention:  S.I. Newhouse, Jr.
                         Fax:  (212) 692-4469

                         With a copy to:

                         Sabin, Bermant & Gould
                         350 Madison Avenue
                         New York, New York 10017
                         Attention:  Peter C. Gould, Esq.
                         Fax:  (212) 692-4469

                         And to:

                         Sullivan & Cromwell
                         125 Broad Street
                         New York, New York 10004
                         Attention:  James C. Morphy, Esq.
                         Fax:  (212) 558-3588

                    (b)  If to the Company:

                         American City Business Journals, Inc.
                         128 S. Tryon Street
                         Suite 2300
                         Charlotte, NC 28202
                         Attention:  A. Ray Shaw
                         Fax:  (704) 371-3299

                         With a copy to:

                         Parker, Poe, Adams & Bernstein, L.L.P.
                         2500 Charlotte Plaza
                         Charlotte, NC  28244
                         Attention:  Fred C. Thompson, Jr., Esq.
                         Fax:  (704) 334-4706

<PAGE>
<PAGE> 39


                    (c)  If to BJALP:

                         Business Journal Associates Limited Partnership
                         128 S. Tryon Street
                         Suite 2300
                         Charlotte, NC 28202
                         Attention:  A. Ray Shaw
                         Fax:  (704) 371-3299


               11.7.  Obligation of Purchaser.  Whenever this Agreement
          requires Merger Sub to take any action (including, without
          limitation, the making of payment for the Company Shares), such
          requirement shall be deemed to include an undertaking on the 
          part of Purchaser to cause Merger Sub to take such action.

               11.8.  Captions.  The Article, Section and paragraph
          captions herein are for convenience of reference only, do not
          constitute part of this Agreement and shall not be deemed to
          limit or otherwise affect any of the provisions hereof.

               11.9.  Severability.  The invalidity or unenforceability of
          any provision of this Agreement shall not affect the validity or
          enforceability of any other provisions of this Agreement, which
          shall remain in full force and effect.

               11.10.      Entire Agreement; Assignment.  This Agreement
          (including any schedules, exhibits or annexes hereto) and the
          Confidentiality Agreement (i) constitute the entire agreement,
          and supersede all other prior agreements, understandings,
          representations and warranties both written and oral among the
          parties, with respect to the subject matter hereof,  (ii) shall
          not be assignable by operation of law or otherwise and (iii) are
          not intended to create any obligations to, or rights in respect
          of, any persons other than the parties hereto; provided, however,
          that Purchaser may cause Merger Sub to assign its rights and
          obligations hereunder to Purchaser or any subsidiary controlled
          by Purchaser, but no such assignment shall relieve Purchaser and
          Merger Sub of their obligations hereunder.

               11.11.      Tax Filing Consistency.  The parties agree that
          Purchaser's acquisition of the Company through the Merger
          constitutes, for income tax purposes, a purchase of the Company's
          outstanding stock for cash.  The parties agree that all of their
          income tax filings relative to the Merger shall be consistent
          with a sale of Company stock by its stockholders and a purchase
          of Company stock by Purchaser for cash.
<PAGE>
<PAGE> 40


               IN WITNESS WHEREOF, this Agreement has been duly executed
          and delivered by the duly authorized officers of the parties
          hereto on the date first hereinabove written.

                                AMERICAN CITY BUSINESS JOURNALS, INC.

                                By:  /s/ Ray Shaw
                                Name:  Ray Shaw
                                Title:  Chief Executive Officer


                                BUSINESS JOURNAL ASSOCIATES
                                LIMITED PARTNERSHIP

                                By:  OPUBCO Enterprises, Inc.,
                                        Its general partner

                                By:  /s/ Edward L. Gaylord


                                ADVANCE PUBLICATIONS, INC.

                                By:  /s/ S.I. Newhouse, Jr.
                                Name:  S.I. Newhouse, Jr.
                                Title:  Chairman


                                ADVANCE ACQUISITION SUB. INC.

                                By:  /s/ S.I. Newhouse, Jr.
                                Name:  S.I. Newhouse, Jr.
                                Title:  President
<PAGE>
<PAGE>

                                                              Annex 8.11(b)

                   CONSENT SOLICITED BY ADVANCE PUBLICATIONS, INC.


                 IRREVOCABLE WRITTEN CONSENT OF MAJORITY STOCKHOLDER
                                          OF
                        AMERICAN CITY BUSINESS JOURNALS, INC.

                         (Pursuant to Sections 228 and 251 of
                        the Delaware General Corporation Law)


                    Pursuant to Sections 228 and 251 of the Delaware
          General Corporation Law (the "DGCL"), the undersigned, being the
          holder of 3,885,105 shares of Common Stock, par value $.01 per
          share ("Shares"), of American City Business Journals, Inc., a
          Delaware corporation (the "Company"), being a majority of the
          issued and outstanding Shares of the Company (such Shares having
          not less than the minimum number of votes that would be necessary
          to authorize or take such action at a meeting at which all shares
          entitled to vote thereon were present and voted), hereby
          irrevocably consents to (i) the adoption of the Agreement and
          Plan of Merger, dated as of August 3, 1995 (the "Merger
          Agreement"), among the undersigned, the Company, Advance
          Publications, a New York corporation ("Purchaser"), and ACBJ
          Acquisition Corp., a Delaware corporation and a wholly owned
          subsidiary of Purchaser, and (ii) the adoption of the Option
          Agreement, dated as of August 3, 1995 (the "Company Stock Option
          Agreement"), among the Company, Purchaser and Merger Sub.

                    In accordance with Section 228 of the DGCL, this
          written consent is being delivered to the Company by delivery to
          its registered office in the State of Delaware, the Company's
          principal place of business or an officer or agent of the Company
          having custody of the book in which proceedings of meetings of
          stockholders of the Company are recorded.  If delivery is being
          made to the Company's registered office in the State of Delaware,
          it is being made by hand or by certified or registered mail,
          return receipt requested.

                    In accordance with Section 228(d) of the DGCL, the
          Company is required to give prompt notice of the taking of this
          action to all other stockholders of the Company.  In accordance
          with Section 262(d) of the DGCL, the Company is required, either
          before the effective date of the Merger (as defined in the Merger
          Agreement) or within ten days thereafter, to notify to each
          stockholder of the Company entitled to appraisal rights under
          Section 262 of the DGCL 
<PAGE>
<PAGE> 2


          of the effective date of the Merger and that appraisal rights 
          are available for any or all of their Shares.  The notices sent 
          pursuant to Section 262 of the DGCL are required to include a 
          copy of Section 262 of the DGCL and must be sent by certified 
          or registered mail, return receipt requested, addressed to each
          stockholder of the Company at their address as it appears on 
          the records of the Company.

                    Pursuant to Section 228(d) of the DGCL, the Certificate
          of Merger to be filed by the Company pursuant to Sections 251(c)
          and 103 of the DGCL to effect the Merger is required to state
          that written consent to the adoption of the Merger Agreement has
          been given in accordance with Section 228(d) of the DGCL and that
          written notice of such action has been given to all other
          stockholders of the Company in accordance with such Section.

          Dated:  August   , 1995

                                        BUSINESS JOURNAL ASSOCIATES
                                           LIMITED PARTNERSHIP

                                        BY: OPUBCO Enterprises, Inc.,
                                             its general partner



                                             By:  ____________________
                                             Name:
                                             Title:


                                                             EXHIBIT 2
                                                             Conformed Copy




                                STOCK OPTION AGREEMENT


                    STOCK OPTION AGREEMENT, dated as of August 3, 1995
          (this "Agreement"), between Business Journal Associates Limited
          Partnership, a Delaware limited partnership ("Stockholder"), The
          Oklahoma Publishing Company, a Delaware corporation ("OPUBCO"),
          and Advance Publications, Inc., a New York corporation
          ("Purchaser").

                    WHEREAS, Stockholder, American City Business Journals,
          Inc., a Delaware corporation (the "Company"), Purchaser and
          Advance Acquisition Sub. Inc., a Delaware corporation and a
          wholly owned subsidiary of Purchaser ("Merger Sub") are entering
          into an Agreement and Plan of Merger, dated as of the date hereof
          (the "Merger Agreement"), which provides, among other things,
          that Purchaser, on the terms and subject to the conditions
          thereof, will acquire the Company by means of a merger (the
          "Merger") in which Merger Sub will be merged with and into the
          Company;

                    WHEREAS, as a condition to their willingness to enter
          into the Merger Agreement, Purchaser and Merger Sub have
          requested that Stockholder grant to Purchaser an option to
          purchase 3,885,105 shares of Common Stock, par value $.01 per
          share ("Shares"), of the Company (the "Stockholder Shares") and
          that OPUBCO deliver to Purchaser the consents, waivers and
          releases specified herein, in each case, upon the terms and
          subject to the conditions hereof;

                    WHEREAS, Stockholder has granted OPUBCO certain rights,
          title and interests in, including a pledge of, the Stockholder
          Shares pursuant to the Pledge Agreement, dated October 31, 1992
          (the "Pledge Agreement"), by and between Stockholder and OPUBCO;

                    WHEREAS, in order to induce Purchaser and Merger Sub to
          enter into the Merger Agreement Stockholder is willing to grant
          Purchaser an option on the Stockholder Shares; and

                    WHEREAS, in order to induce Purchaser to enter into the
          Merger Agreement and this Agreement, OPUBCO is willing to deliver
          to Purchaser the consents, waivers and releases specified herein.

                    NOW, THEREFORE, in consideration of the premises and
          the mutual covenants and agreements set forth herein, the parties
          hereto agree as follows:

<PAGE>
<PAGE> 2


                    1.  The Option; Exercise; Adjustments; Note Payment.
          (a) Subject to the terms and conditions hereof, Stockholder here-
          by grants to Purchaser an irrevocable option (the "Option") to
          purchase the Stockholder Shares at a purchase price of $28.00 per
          Share (the "Purchase Price").  Subject to the terms and
          conditions hereof, the Option may be exercised by Purchaser at
          any time after the date hereof and prior to the termination of
          the Option in accordance with the terms of this Agreement.

                    (b) In the event Purchaser wishes to exercise the
          Option, Purchaser shall send a written notice to Stockholder and
          OPUBCO (the "Stock Exercise Notice") specifying a date (subject
          to the HSR Act (as defined below), not later than 20 business
          days and not earlier than the next business day following the
          date such notice is given) for the closing of such purchase.  In
          the event of any change in the number of issued and outstanding
          Shares by reason of any stock dividend, stock split, split-up,
          recapitalization, merger or other change in the corporate or
          capital structure of the Company, the number of Stockholder
          Shares subject to this Agreement and this Option and the Purchase
          Price shall be appropriately adjusted.  For purposes of this
          Agreement, Stockholder Shares shall include any distributions of
          securities, cash, property or other assets or rights in respect
          of such Stockholder Shares distributed or issued by the Company
          on or after the date of this Agreement.

                    (c) On or prior to the Closing, Stockholder shall pay
          OPUBCO the principal amount together with any accrued and unpaid
          interest owed to OPUBCO under the Promissory Note, dated October
          31, 1992 (the "Note") executed by Stockholder in favor of OPUBCO
          in connection with the Pledge Agreement or shall otherwise obtain
          the consents, waivers and releases of OPUBCO specified in
          Section 4 hereof.  If prior to the Closing, Stockholder has not
          satisfied its obligation pursuant to the first sentence of this
          Section 1(c), Purchaser, at its option, may pay OPUBCO that
          portion of the aggregate Purchase Price for the Stockholder
          Shares pursuant to this Agreement necessary to satisfy such
          obligation and the condition to OPUBCO's obligations set forth in
          Section 3.  Any payments made by Purchaser to OPUBCO pursuant to
          this Section 1(c) shall be credited against the aggregate
          Purchase Price payable to Stockholder for the Stockholder Shares
          pursuant to this Agreement.  Notwithstanding anything in this
          Agreement to the contrary, Purchaser shall have no obligation to
          make any payments to OPUBCO.
<PAGE>
<PAGE> 3


                    2.  Conditions to Exercise of Option and
          Delivery of Stockholder Shares.  The obligation of Stockholder to
          deliver the Stockholder Shares upon exercise of the Option is
          subject only to the conditions that:

                    (a) No preliminary or permanent injunction or other
          order issued by any federal or state court of competent
          jurisdiction in the United States prohibiting the exercise of the
          Option and/or the delivery of the Shares shall be in effect;

                    (b) Any applicable waiting periods under the Hart-
          Scott-Rodino Antitrust Improvements Act of 1976, as amended (the
          "HSR Act"), shall have expired or been terminated; and

                    (c) One or more of the following events shall have
          occurred on or after the date hereof:  (1) any person, firm,
          corporation, partnership, association or other entity or group,
          other than the Purchaser (or an affiliate of the Purchaser) (such
          person, firm, corporation, partnership, association or other
          entity or group being referred to hereinafter, singularly or
          collectively, as a "Person") shall have become the beneficial
          owner of 20% or more of the shares of Common Stock outstanding at
          the time of such acquisition or commenced a tender or exchange
          offer for 20% or more of the outstanding shares of Common Stock;
          (2) the Company or Stockholder shall have entered into an
          agreement, including without limitation an agreement in prin-
          ciple, providing for or relating to a merger or other business
          combination involving the Company or a subsidiary of the Company
          or the acquisition of Common Stock or a material portion of the
          assets, business or operations of the Company or any subsidiary,
          other than the acquisition contemplated by the Merger Agreement
          and this Agreement; or (3) there is a public announcement or
          other public disclosure with respect to an ongoing or continuing
          plan or intention by the Company or any Person to propose or
          effect any of the foregoing transactions.  For purposes of this
          Agreement, the terms "group" and "beneficial owner" shall have
          the meanings assigned thereto in Section 13(d) of the Securities
          Exchange Act of 1934, as amended, and the rules and regulations
          thereunder (the "Exchange Act").

                    Purchaser's right to exercise the Option is subject
          only to the conditions set forth in clauses (a) and (c) above.

                    3.  Conditions to Delivery of the Consents, Waivers and
          Releases.  The obligation of OPUBCO to deliver the consents,
          waivers and releases specified in Section 4 shall be subject only
          to the condition that Stockholder (or <PAGE>
<PAGE> 4


          Purchaser on its behalf) shall have satisfied its obligation 
          pursuant to Section 1(c).

                    4.  The Closing.  The closing (the "Closing") hereunder
          shall take place on the date specified by Purchaser in its Stock
          Exercise Notice delivered pursuant to Section 1(b) at 9:00 A.M.,
          local time, at the offices of Sullivan & Cromwell, 125 Broad
          Street, New York, New York, or at such other time and place as
          the parties hereto may agree (the "Closing Date").  On the
          Closing Date (a) Stockholder will deliver to Purchaser a
          certificate or certificates, duly endorsed (or accompanied by
          duly executed stock powers), representing the Stockholder Shares,
          free and clear of all Liens (as defined below), in the
          denominations designated by Purchaser in its Stock Exercise
          Notice, (b) OPUBCO shall deliver (i) to Purchaser, an
          unconditional and irrevocable consent, waiver and release,
          effectively consenting to the transfer of the Stockholder Shares
          to Purchaser and waiving and releasing all of OPUBCO's rights,
          title and interests in the Stockholder Shares pursuant to the
          Pledge Agreement or otherwise, and (ii) to Stockholder, the Note
          marked "Cancelled, Satisfied in Full," against payment of the
          amount required to be paid to OPUBCO pursuant to the first
          sentence of Section 1(c), if full payment is made, or appropriate
          documentation of any partial payment of the Note.  Any payment
          made by Purchaser to the Stockholder or OPUBCO pursuant to this
          Agreement shall be made by certified or official bank check or by
          wire transfer of federal funds to a bank designated by
          Stockholder or OPUBCO, as the case may be.  In this Agreement,
          "Lien" shall mean any lien, claim, charge, encumbrance, pledge,
          security interest or restriction of any nature whatsoever.

                    5.  Representations and Warranties of Stockholder.
          Stockholder represents and warrants to Purchaser that:

                    (a)  Organization. Stockholder is a limited partnership
          duly organized, validly existing and in good standing under the
          laws of its jurisdiction of organization.

                    (b)  Authority.  Subject to the HSR Act, Stockholder
          has the requisite power and authority and has taken all action
          necessary under the Stockholder's Limited Partnership Agreement
          and Certificate of Limited Partnership of Stockholder and
          applicable law to authorize, execute and deliver this Agreement,
          to perform its obligations pursuant to this Agreement and to
          consummate the transactions contemplated hereby.  This Agreement
          is a valid and binding agreement of Stockholder enforceable
          against Stockholder in accordance with its terms.
<PAGE>
<PAGE> 5


                    (c)  Brokers and Finders.  Neither Stockholder nor any
          of its general or limited partners, officers or employees has
          employed any broker or finder or incurred any liability for any
          brokerage fees, commissions or finders, fees in connection with
          the transactions contemplated herein, except that Stockholder has
          employed Lazard Freres & Co. LLC as its financial advisors.

                    (d)  Stockholder Shares.  As of the date of this
          Agreement, Stockholder is the record holder of, and has good and
          valid title to, the Stockholder Shares, free and clear of all
          Liens other than Liens held by OPUBCO pursuant to the Pledge
          Agreement.  At the Closing, Stockholder shall deliver to
          Purchaser good and valid title to the Stockholder Shares to
          Purchaser, free and clear of all Liens.  There are no options or
          rights to acquire or other contracts (including proxies, voting
          trusts or voting agreements) relating to the Stockholder Shares
          to which Stockholder is a party other than the Pledge Agreement.


                    6.  Representations and Warranties of OPUBCO. OPUBCO
          represents and warrants to Purchaser that:

                    (a)  Organization. OPUBCO is a corporation duly
          organized, validly existing and in good standing under the laws
          of its jurisdiction of incorporation.

                    (b)  Authority.  OPUBCO has the requisite corporate
          power and authority and has taken all corporate action to
          authorize, execute and deliver this Agreement, to perform its
          obligations pursuant to this Agreement and to consummate the
          transactions contemplated hereby.  This Agreement is a valid and
          binding agreement of OPUBCO enforceable against OPUBCO in
          accordance with its terms.

                    (c)  Stockholder Shares.  OPUBCO has not sold,
          transferred, assigned or otherwise disposed of any portion of its
          rights, title and interests in the Stockholder Shares and will
          not sell, transfer, assign or otherwise dispose of any such
          rights, title and interests or grant any proxies with respect to
          any Stockholder Shares, deposit any such Shares into a voting
          trust or enter into any voting agreement with respect to any such
          Shares (except as set forth herein) during the term of this
          Agreement.  Upon delivery of the consents, waivers and releases
          to be delivered by OPUBCO to Purchaser pursuant to Section 3,
          OPUBCO will have no rights, title or interests in the Stockholder
          Shares.

                    (d)  Promissory Note.  Payment to OPUBCO of the amount
          set forth in the first sentence of Section 1(c) shall 
<PAGE>
<PAGE> 6


          satisfy and discharge in full all of Stockholder's obligations
          pursuant to the Pledge Agreement and the Promissory Note 
          relating to the Stockholder Shares.

                    7.  Representations and Warranties of Purchaser.
          Purchaser represents and warrants to the Company that the
          execution and delivery of this Agreement by Purchaser and the
          consummation by it of the transactions contemplated hereby have
          been duly authorized by all necessary corporate action on the
          part of Purchaser and this Agreement has been duly executed and
          delivered by a duly authorized officer of Purchaser and will
          constitute a valid and binding obligation of Purchaser
          enforceable against Purchaser in accordance with its terms.

                    8.  HSR Act Filings; Governmental Consents.
          Stockholder and/or OPUBCO, as applicable, will effect as promptly
          as practicable after the date hereof all necessary filings by
          Stockholder and/or OPUBCO under the HSR Act.  Each of the parties
          hereto will use its reasonable efforts to obtain the consents of
          all third parties and governmental authorities, if any, necessary
          to the consummation of the transactions contemplated hereby.

                    9.  Expenses.  Each party hereto shall pay its own
          expenses incurred in connection with this Agreement.

                    10. Covenants.  From and after the date of this
          Agreement, Stockholder agrees not to (i) sell, transfer, pledge,
          assign, hypothecate or otherwise dispose of, or enter into any
          contract with respect to the sale, transfer, pledge, assignment,
          hypothecation or other disposition of any Stockholder Shares;
          (ii)  grant any proxies with respect to any Stockholder Shares,
          deposit any such Shares into a voting trust or enter into a
          voting agreement with respect to any of such Shares; or (iii)
          take any action which would make any representation or warranty
          of Stockholder herein untrue or incorrect or prevent, burden or
          materially delay the consummation of the transactions
          contemplated by this Agreement.

                    11.  Voting Agreements; Proxy.

                    (a) For so long as this Agreement is in effect, in any
          meeting of stockholders of the Company, however called, and in
          any action by consent of the stockholders of the Company,
          Stockholder and/or OPUBCO, if applicable, shall vote all of the
          Stockholder Shares (i) in favor of the Merger Agreement and the
          Merger contemplated thereby, (ii) against any transaction
          involving the sale of all or a material portion of the Company's
          assets, a merger or other
<PAGE>
<PAGE> 7


          form of business consolidation involving the Company or any of
          its subsidiaries, the sale of 15% or more of the Common Stock 
          or other equity securities of the Company (by means of a stock
          sale or other transaction) or any other transaction or series 
          of transactions effecting a change in control of the Company, 
          other than the Merger.

                    (b) Upon the written request of Purchaser, Stockholder
          and/or OPUBCO, if applicable, shall grant Purchaser an
          irrevocable proxy and irrevocably appoint Purchaser or its
          designees, with full power of substitution, its attorney and
          proxy to vote all Stockholder Shares with regard to any of the
          matters referred to in paragraph (a) above at any meeting of the
          stockholders of the Company however called, or in connection with
          any action by written consent by the stockholders of the Company.
          Stockholder acknowledges and agrees that such proxy, if and when
          given, will be coupled with an interest, will be irrevocable and
          shall not be terminated by operation of law or otherwise upon the
          occurrence of any event and that no subsequent proxies will be
          given (and if given will not be effective).

                    12.  Specific Performance.  Each of Stockholder and
          OPUBCO acknowledges and agrees that if they fail to perform any
          of their respective obligations under this Agreement immediate
          and irreparable harm or injury would be caused to Purchaser for
          which money damages would not be an adequate remedy.  In such
          event, each of Stockholder and OPUBCO agrees that Purchaser shall
          have the right, in addition to any other rights it may have, to
          specific performance of this Agreement.  Accordingly, if
          Purchaser should institute an action or proceeding seeking
          specific enforcement of the provisions hereof, each of
          Stockholder and OPUBCO hereby waives the claim or defense that
          Purchaser has an adequate remedy at law and hereby agrees not to
          assert in any such action or proceeding the claim or defense that
          such a remedy at law exists.  Each of Stockholder and OPUBCO
          further agrees to waive any requirements for the securing or
          posting of any bond in connection with obtaining any such
          equitable relief.

                    13.  Notices.  All notices, requests, demands and other
          communications hereunder shall be in writing and shall be deemed
          to have been duly given, if delivered in person, by overnight
          courier, by facsimile transmission, telexed or mailed by
          certified or registered mail, postage prepaid, return receipt
          requested, as follows (or at such other address for a party as
          shall be specified by like notice; provided that notice of a
          change of address shall be effective only upon receipt thereof):
<PAGE>
<PAGE> 8


                    If to the Purchaser or Merger Sub:

                    Advance Publications, Inc.
                    350 Madison Avenue
                    New York, New York 10017
                    Attention:  S.I. Newhouse, Jr.
                    Fax: (212) 692-4469

                    With a copy to:

                    Sabin, Bermant & Gould
                    350 Madison Avenue
                    New York, New York 10017
                    Attention:  Peter C. Gould
                    Fax: (212) 692-4469


                    And to:

                    Sullivan & Cromwell
                    125 Broad Street
                    New York, New York 10004
                    Attention:  James C. Morphy
                    Fax:  (212) 558-3588

                    If to the Company:

                    American City Business Journals, Inc.
                    128 S. Tryon Street
                    Suite 2300
                    Charlotte, NC 28202
                    Attention:  A. Ray Shaw
                    Fax:  (704) 371-3299

                    With a copy to:

                    Parker, Poe, Adams & Bernstein, L.L.P.
                    2500 Charlotte Plaza
                    Charlotte, NC 28244
                    Attention:  Fred C. Thompson, Jr., Esq.
                    Fax:  (704) 334-4706

                    If to BJALP:

                    Business Journal Associates Limited Partnership
                    128 S. Tryon Street
                    Suite 2300
                    Charlotte, NC  28202
                    Attention:  A. Ray Shaw
                    Fax:  (704) 371-3299
<PAGE>
<PAGE> 9


                    14.  Parties in Interest.  This Agreement shall inure
          to the benefit of and be binding upon the parties named herein
          and their respective successors and assigns.  Nothing in this
          Agreement, express or implied, is intended to confer upon any
          Person other than Purchaser, Stockholder or OPUBCO, or their
          successors or assigns, any rights or remedies under or by reason
          of this Agreement.

                    15.  Entire Agreement; Amendments.  This Agreement,
          together with the Merger Agreement, the BJALP Irrevocable Written
          Consent (as defined in the Merger Agreement) and the other
          documents referred to in the Merger Agreement, contains the
          entire agreement between Stockholder, OPUBCO and Purchaser with
          respect to the subject matter hereof and supersedes all prior and
          contemporaneous agreements and understandings, oral or written,
          with respect to such transactions. This Agreement may not be
          changed, amended or modified orally, but may be changed only by
          an agreement in writing signed by the party against whom any
          waiver, change, amendment, modification or discharge may be
          sought.

                    16.  Assignment.  No party to this Agreement may assign
          any of its rights or obligations under this Agreement without the
          prior written consent of the other party hereto, except that
          Purchaser may assign its rights and obligations hereunder to any
          of its direct or indirect wholly owned subsidiaries (including
          Merger Sub), but no such transfer shall relieve Purchaser of its
          obligations hereunder if such transferee does not perform such
          obligations.

                    17.  Headings.  The section headings herein are for
          convenience only and shall not affect the construction of this
          Agreement.

                    18.  Counterparts.  This Agreement may be executed in
          any number of counterparts, each of which, when executed, shall
          be deemed to be an original and all of which together shall
          constitute one and the same document.

                    19.  Governing Law.  This Agreement shall be governed
          by and construed in accordance with the laws of the State of
          Delaware.

                    20.  Termination.  The right to exercise the Option
          granted herein shall terminate at the earlier of (i) sixty (60)
          days after the termination of the Merger Agreement in accordance
          with the terms of Section 10.3 thereof; (ii) termination of the
          Merger Agreement in accordance with its terms other than pursuant
          to Section 10.3 thereof; and (iii) the Effective Time (as 
<PAGE>
<PAGE> 10


          defined in the Merger Agreement); provided that, if the Option
          cannot be exercised or the Shares cannot be delivered to 
          Purchaser upon such exercise by reason of any applicable 
          judgment, decree or order or because the condition set forth 
          in Section 2(b) has not yet been satisfied, the expiration 
          date of this Agreement shall be extended until thirty days 
          after such impediment to exercise has been removed.

                    All representations and warranties contained in this
          Agreement shall survive delivery of and payment for the
          Stockholder Shares.

                    21.  Severability.  If any term, provision, covenant or
          restriction of this Agreement is held by a court of competent
          jurisdiction to be invalid, void or unenforceable, the remainder
          of the terms, provisions, covenants and restrictions of this 
          Agreement shall remain in full force and effect and shall in no 
          way be affected, impaired or invalidated.
<PAGE>
<PAGE> 11


                    IN WITNESS WHEREOF, Purchaser, Stockholder and OPUBCO
          have caused this Agreement to be duly executed and delivered on
          the day and year first above written.

                                        BUSINESS JOURNAL ASSOCIATES
                                        LIMITED PARTNERSHIP

                                        BY: OPUBCO Enterprises, Inc.,
                                             its general partner



                                             By: /s/ Edward L. Gaylord
                                             Name: Edward L. Gaylord
                                             Title: Chairman



                                        ADVANCE PUBLICATIONS, INC.



                                        By:  /s/ S.I. Newhouse, Jr.
                                        Name: S.I. Newhouse, Jr.
                                        Title: Chairman



                                        THE OKLAHOMA PUBLISHING
                                        COMPANY



                                        By:  /s/ Edward L. Gaylord
                                        Name: Edward L. Gaylord
                                        Title: Chairman


                                                             EXHIBIT 3
                                                             Conformed Copy



                    STOCK OPTION AGREEMENT, dated as of August 3, 1995,
          (the "Agreement"), among Advance Publications, Inc., a New York
          corporation (the "Purchaser"), and American City Business
          Journals, Inc., a Delaware corporation (the "Company").

                    WHEREAS, immediately prior to the execution and
          delivery of this Agreement, the Purchaser, Advance Acquisition
          Sub. Inc., a Delaware corporation and the wholly-owned subsidiary
          of Purchaser (the "Merger Sub"), the Company, and Business
          Journal Associates Limited Partnership, a Delaware limited
          partnership and the principal stockholder of the Company
          ("BJALP"), are entering into an Agreement and Plan of Merger,
          dated as of the date hereof (the "Merger Agreement"), which
          provides, among other things, that at the Effective Time Merger
          Sub shall be merged with and into the Company and the separate
          corporate existence of the Merger Sub shall thereupon cease (the
          "Merger");

                    WHEREAS, as a condition to their willingness to enter
          into the Merger Agreement, the Purchaser and Merger Sub have
          requested that the Company grant to the Purchaser an option to
          purchase up to 1,376,000 shares of Common Stock, par value $.01
          per share, of the Company (the "Common Stock"), upon the terms
          and subject to the conditions hereof; and

                    WHEREAS, in order to induce the Purchaser and Merger
          Sub to enter into the Merger Agreement, the Company is willing to
          grant the Purchaser the requested option.

                    NOW, THEREFORE, in consideration of the premises and
          the mutual covenants and agreements set forth herein, the parties
          hereto agree as follows:

                    1.  The Option; Exercise; Adjustments.  Subject to the
          terms and conditions hereof, the Company hereby grants to the
          Purchaser an irrevocable option (the "Option") to purchase up to
          1,376,000 shares of Common Stock (the "Shares") at a purchase
          price of $28.00 per Share (the "Purchase Price").  Subject to the
          terms and conditions hereof, the Option may be exercised by the
          Purchaser, in whole or in part, at any time after the date hereof
          and prior to the termination of the Option in accordance with the
          terms of this Agreement.

                    In the event the Purchaser wishes to exercise the
          Option, the Purchaser shall send a written notice to the 
<PAGE>
<PAGE> 2


          Company (the "Stock Exercise Notice") specifying a date (subject
          to the HSR Act (as defined below), not later than 20 business 
          days and not earlier than the next business day following the 
          date such notice is given) for the closing of such purchase.  In 
          the event of any change in the number of issued and outstanding 
          shares of Common Stock by reason of any stock dividend, stock 
          split, split-up, recapitalization, merger or other change in the
          corporate or capital structure of the Company, the number of 
          Shares and the Purchase Price shall be appropriately adjusted to
          restore the Purchaser to its rights hereunder, including its 
          right to purchase approximately 19.9% of the capital stock of 
          the Company entitled to vote generally for the election of the 
          directors of the Company which is issued and outstanding 
          immediately prior to the exercise of the Option at an aggregate 
          purchase price of approximately $38,528,000.

                    2.  Conditions to Exercise of Option and
          Delivery of Shares.  The Company's obligation to deliver Shares
          upon exercise of the Option is subject only to the conditions
          that:

                         (i)   No preliminary or permanent injunc-
                    tion or other order issued by any federal or
                    state court of competent jurisdiction in the
                    United States prohibiting the exercise of the
                    Option and/or the delivery of the Shares
                    shall be in effect;

                         (ii)  Any applicable waiting periods
                    under the Hart-Scott-Rodino Antitrust
                    Improvements Act of 1976 (the "HSR Act")
                    shall have expired or been terminated; and

                         (iii) One or more of the following
                    events shall have occurred on or after the
                    date hereof:  (1) any person, firm,
                    corporation, partnership, association or
                    other entity or group, other than the
                    Purchaser (or an affiliate of the Purchaser)
                    (such person, firm, corporation, partnership,
                    association or other entity or group being
                    referred to hereinafter, singularly or
                    collectively, as a "Person") shall have
                    become the beneficial owner of 20% or more of
                    the shares of Common Stock outstanding at the
                    time of such acquisition or commenced a
                    tender or exchange offer for 20% or more of
                    the outstanding shares of Common Stock; (2)
                    the Company or BJALP shall have entered into
                    an agreement, including without limitation an
<PAGE>
<PAGE> 3

                    agreement in principle, providing for or
                    relating to a merger or other business
                    combination involving the Company or a
                    subsidiary of the Company or the acquisition
                    of Common Stock or a material portion of the
                    assets, business or operations of the Company
                    or any subsidiary, other than the acquisition
                    contemplated by the Merger Agreement and the
                    BJALP Stock Option Agreement; or (3) there is
                    a public announcement or other public
                    disclosure with respect to an ongoing or
                    continuing plan or intention by the Company
                    or any Person to propose or effect any of the
                    foregoing transactions.  For purposes of this
                    Agreement, the terms "group" and "beneficial
                    owner" shall have the meanings assigned
                    thereto in Section 13(d) of the Securities
                    Exchange Act of 1934, as amended, and the
                    rules and regulations thereunder (the
                    "Exchange Act").

               Purchaser's right to exercise the Option shall be subject
               only to the conditions set forth in clauses (i) and (iii)
               above.

                         3.  The Closing.  (a)  Any closing hereunder shall
               take place on the date specified by the Purchaser in its
               Stock Exercise Notice delivered pursuant to Section 1 at
               9:00 A.M., local time, at the offices of Sullivan &
               Cromwell, 125 Broad Street, New York, New York, or at such
               other time and place as the parties hereto may agree (the
               "Closing Date").  On the Closing Date, the Company will
               deliver to the Purchaser a certificate or certificates, duly
               endorsed (or accompanied by duly executed stock powers),
               representing the Shares in the denominations designated by
               the Purchaser in its Stock Exercise Notice and the Purchaser
               will purchase such Shares from the Company at the price per
               Share equal to the Purchase Price.  Any payment made by the
               Purchaser to the Company pursuant to this Agreement shall be
               made by certified or official bank check or by wire transfer
               of federal funds to a bank designated by the Company.

                         (b)  The certificates representing the Shares may
               bear an appropriate legend relating to the fact that such
               Shares have not been registered under the Securities Act of
               1933, as amended (the "Securities Act").

                         4.  Representations and Warranties of the Company.
               The Company represents and warrants to the Purchaser that
               (a) the Company is a corporation duly organized, validly
               existing and in good standing under the laws of its
<PAGE>
<PAGE> 4

               jurisdiction of organization and has the requisite corporate
               power and authority to enter into and perform this
               Agreement; (b) the execution and delivery of this Agreement
               by the Company and the consummation by it of the
               transactions contemplated hereby have been duly authorized
               by the Board of Directors of the Company and this Agreement
               has been duly executed and delivered by a duly authorized
               officer of the Company and constitutes a valid and binding
               obligation of the Company; (c) except as required by the HSR
               Act, the Company has the power and authority to issue and
               deliver the Shares and has taken all necessary corporate
               action to authorize and reserve the Shares issuable upon
               exercise of the Option; (d) the Shares, when issued and
               delivered by the Company upon exercise of the Option, will
               be duly authorized, validly issued, fully paid and non-
               assessable and free of preemptive rights; and (e) no form of
               stockholder rights plan or "fair price", "moratorium",
               "control share acquisition" or other form of antitakeover
               statute or regulation (including, without limitation,
               Section 203 of the Delaware General Corporation Law) is or
               shall be applicable to the acquisition of shares of Common
               Stock pursuant to this Agreement or the BJALP Stock Option
               Agreement.

                         5.  Representations and Warranties of the Purchas-
               er.  The Purchaser represents and warrants to the Company
               that (a) the execution and delivery of this Agreement by the
               Purchaser and the consummation by it of the transactions
               contemplated hereby have been duly authorized by all neces-
               sary corporate action on the part of the Purchaser, and (b)
               this Agreement has been duly executed and delivered by a
               duly authorized officer of the Purchaser and constitutes a
               valid and binding obligation of the Purchaser.

                         6.  Listing of Shares; HSR Act Filings; Govern-
               mental Consents.  The Company will effect as promptly as
               practicable after the date hereof all necessary filings by
               the Company under the HSR Act.  Each of the parties will use
               its reasonable efforts to obtain consents of all third
               parties and governmental authorities, if any, necessary to
               the consummation of the transactions contemplated herein.

                         7.  Expenses.  Each party hereto shall pay its own
               expenses incurred in connection with this Agreement.

                         8.  Company's Covenants.  From and after the date
               of this Agreement, the Company agrees to keep reserved for
               issuance a number of authorized but unissued shares of
               Common Stock equal to the number of Shares subject to option
               hereunder.
<PAGE>
<PAGE> 5

                         9.  Specific Performance.  The Company
               acknowledges that if the Company fails to perform any of its
               obligations under this Agreement immediate and irreparable
               harm or injury would be caused to the Purchaser for which
               money damages would not be an adequate remedy.  In such
               event, the Company agrees that the Purchaser shall have the
               right, in addition to any other rights it may have, to
               specific performance of this Agreement.  Accordingly, if the
               Purchaser should institute an action or proceeding seeking
               specific enforcement of the provisions hereof, the Company
               hereby waives the claim or defense that the Purchaser has an
               adequate remedy at law and hereby agrees not to assert in
               any such action proceeding the claim or defense that such a
               remedy at law exists.  The Company further agrees to waive
               any requirements for the securing or posting of any bond in
               connection with obtaining any such equitable relief.

                         10.  Notice.  All notices, requests, demands and
               other communications hereunder shall be deemed to have been
               duly given and made if in writing and if served by personal
               delivery upon the party for whom it is intended or delivered
               by registered or certified mail, return receipt requested,
               or if sent by telecopier or rapifax, upon receipt of oral
               confirmation that such transmission has been received, to
               the person at the address set forth below, or such other
               address as may be designated in writing hereafter, in the
               same manner, by such person:

                         If to Purchaser or Merger Sub:

                         Advance Publications, Inc.
                         730 Park Avenue
                         New York, New York 10021
                         Attention:  S.I. Newhouse, Jr.
                         Fax: (212) 692-4469

                         With a copy to:

                         Sabin, Bermant & Gould
                         350 Madison Avenue
                         New York, New York 10017
                         Attention:  Peter C. Gould
                         Fax: (212) 692-4469
<PAGE>
<PAGE> 6

                         And to:

                         Sullivan & Cromwell
                         125 Broad Street
                         New York, New York 10004
                         Attention:  James C. Morphy
                         Fax:  (212) 558-3588

                         If to the Company:

                         American City Business Journals, Inc.
                         128 S. Tryon Street
                         Suite 2300
                         Charlotte, NC 28202
                         Attention:  A. Ray Shaw
                         Fax:  (704) 371-3299

                         With a copy to:

                         Parker, Poe, Adams & Bernstein, L.L.P.
                         2500 Charlotte Plaza
                         Charlotte, NC 28244
                         Attention:  Fred C. Thompson, Jr., Esq.
                         Fax:  (704) 334-4706


                         11.  Parties in Interest.  This Agreement shall
               inure to the benefit of and be binding upon the parties
               named herein and their respective successors and assigns.
               Nothing in this Agreement, express or implied, is intended
               to confer upon any Person other than the Company or the
               Purchaser, or their successors or assigns, any rights or
               remedies under or by reason of this Agreement.

                         12.  Entire Agreement; Amendments.  This Agree-
               ment, together with the Merger Agreement and the other
               documents referred to therein, contains the entire agreement
               between the parties hereto with respect to the subject
               matter hereof and supersedes all prior and contemporaneous
               agreements and understandings, oral or written, with respect
               to such transactions.  This Agreement may not be changed,
               amended or modified orally, but may be changed only by an
               agreement in writing signed by the party against whom any
               waiver, change, amendment, modification or discharge may be
               sought.

                         13.  Assignment.  No party to this Agreement may
               assign any of its rights or obligations under this Agreement
               without the prior written consent of the other parties
               hereto, except that the Purchaser may assign its rights and
               obligations hereunder to any of its direct or indirect
<PAGE>
<PAGE> 7

               wholly owned subsidiaries (including Merger Sub), but no
               such transfer shall relieve the Purchaser of its obligations
               hereunder if such transferee does not perform such
               obligations.

                         14.  Headings.  The section headings herein are
               for convenience only and shall not affect the construction
               of this Agreement.

                         15.  Counterparts.  This Agreement may be executed
               in any number of counterparts, each of which, when executed,
               shall be deemed to be an original and all of which together
               shall constitute one and the same document.

                         16.  Governing Law.  This Agreement shall be
               governed by and construed in accordance with the laws of the
               State of Delaware without giving effect to the principles of
               conflicts of laws thereof.

                         17.  Termination.  The right to exercise the
               Option granted pursuant to this Agreement shall terminate at
               the earlier of (i) the Effective Time (as defined in the
               Merger Agreement), (ii) termination of the Merger Agreement
               in accordance with its terms other than pursuant to
               Section 10.3 thereof, or (iii) sixty (60) days after the
               termination of the Merger Agreement in accordance with the
               terms of Section 10.3 thereof; provided that, if the Option
               cannot be exercised or the Shares cannot be delivered to
               Purchaser upon such exercise by reason of any applicable
               judgment, decree or order or because the condition set forth
               in Section 2(ii) is not yet satisfied, the expiration date
               of this Agreement shall be extended until thirty days after
               such impediment to exercise has been removed.

                         All representations and warranties contained in
               this Agreement shall survive delivery of and payment for the
               Shares.

                         18.  Severability.  If any term, provision,
               covenant or restriction of this Agreement is held by a court
               of competent jurisdiction to be invalid, void or unenforce-
               able, the remainder of the terms, provisions, covenants and
               restrictions of this Agreement shall remain in full force
               and effect and shall in no way be affected, impaired or
               invalidated.
<PAGE>
<PAGE> 8


                         IN WITNESS WHEREOF, the Purchaser and the Company
               have caused this Agreement to be duly executed and delivered
               on the day and year first above written.



               ADVANCE PUBLICATIONS, INC.


               By: /s/ S.I. Newhouse, Jr.

               Name: S.I. Newhouse, Jr.
               Title: Chairman



               AMERICAN CITY BUSINESS JOURNALS, INC.


               By: /s/ Ray Shaw

               Name: Ray Shaw
               Title: Chief Executive Officer


                                                          EXHIBIT 4
                                                          Conformed Copy


                           JOINT FILING AGREEMENT


            Pursuant to Rule 13d-1(f) promulgated under the Securities
Exchange Act of 1934, the undersigned hereby agree to the joint filing of
this Statement on Schedule 13D including any amendments thereto.

            This Agreement may be executed in any number of counterparts,
each of which shall be deemed an original, but all of which shall
constitute one and the same instrument.

Dated: August 14, 1995

                                    ADVANCE PUBLICATIONS, INC.


                                    By: /s/ S.I. Newhouse, Jr.
                                        Name: Donald E. Newhouse
                                        Title: Vice President and
                                               Chairman



                                    /s/ S.I. Newhouse, Jr.
                                    S.I. Newhouse, Jr.



                                    /s/ Donald E. Newhouse
                                    Donald E. Newhouse



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