ASHLAND OIL INC
PRE 14A, 1994-11-16
PETROLEUM REFINING
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    /X/  Preliminary Proxy Statement
    / /  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12

                                          ASHLAND OIL, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                         BOARD OF DIRECTORS OF ASHLAND OIL, INC.
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3)
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per  unit  price  or  other  underlying  value  of  transaction computed
        pursuant to Exchange Act Rule 0-11:*
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
*    Set forth the amount on which the filing fee is calculated and state how it
     was determined.

/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the  filing for which the  offsetting fee was  paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                               Ashland Oil, Inc.
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD JANUARY 26, 1995

TO OUR SHAREHOLDERS:

    The  Annual  Meeting  of  Shareholders  of  Ashland  Oil,  Inc.,  a Kentucky
corporation ("Ashland"), will be  held on Thursday, January  26, 1995, at  10:30
A.M., Eastern Standard Time, at the Ashland Petroleum Executive Office Building,
2000  Ashland Drive, Russell, Kentucky, and  at any adjournment thereof, for the
purpose of acting upon the following matters  as well as such other business  as
may properly come before the Annual Meeting or any adjournment thereof:

        (1) to elect six directors to Class III;

        (2)  to ratify the appointment of  Ernst & Young as independent auditors
    for fiscal year 1995;

        (3) to  amend Ashland's  Second Restated  Articles of  Incorporation  to
    change Ashland's name to Ashland Inc.

        (4)  to approve the 1995 Performance Unit Plan (copy attached as Exhibit
    A);

        (5) to approve the Incentive Compensation Plan for Key Executives  (copy
    attached as Exhibit B);

        (6)  to approve the Deferred Compensation Plan (copy attached as Exhibit
    C); and

        (7) if  presented at  the  Annual Meeting,  to  act upon  a  shareholder
    proposal  to  request the  Board  of Directors  to  take steps  necessary to
    require that  at future  elections  of directors  all directors  be  elected
    annually.

    Only  shareholders of record at  the close of business  on November 28, 1994
will be entitled to vote at the Annual Meeting or any adjournment thereof.

    In order that your  stock may be represented  at the Annual Meeting,  please
date and sign the enclosed proxy card and return it promptly in the accompanying
envelope.  If you attend the Annual Meeting,  you may vote in person even though
you have previously sent in your proxy card.

                                          By Order of the Board of Directors,

                                              THOMAS L. FEAZELL,
                                            SENIOR VICE PRESIDENT,
                                               GENERAL COUNSEL
                                                AND SECRETARY
Russell, Kentucky
December 5, 1994
<PAGE>
                               Ashland Oil, Inc.

                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                                JANUARY 26, 1995

    This Proxy Statement is furnished in connection with the solicitation by the
Board  of Directors of Ashland Oil, Inc. ("Ashland" or the "Company") of proxies
to be  voted at  the Annual  Meeting of  Shareholders to  be held  on  Thursday,
January 26, 1995, at 10:30 A.M., Eastern Standard Time, at the Ashland Petroleum
Executive  Office Building,  2000 Ashland Drive,  Russell, Kentucky,  and at any
adjournment thereof, for the purposes set  forth in the accompanying Notice.  It
is  expected that this Proxy  Statement and the accompanying  proxy card will be
mailed to shareholders commencing on or about December 5, 1994.

    Only the  holders  of Ashland's  Common  Stock of  record  at the  close  of
business on November 28, 1994 will be entitled to vote at the Annual Meeting. At
that  date there were           shares of Ashland Common Stock outstanding. Each
shareholder is entitled to one vote for each share of Ashland Common Stock  held
by  him or her on the record date.  Cumulative voting applies in the election of
directors. Under cumulative  voting, a  shareholder may multiply  the number  of
shares owned by the number of directors to be elected and cast this total number
of  votes for any  one nominee or distribute  the total number  of votes, in any
proportion, among as many nominees as  the shareholder desires. The presence  in
person  or by proxy of shareholders holding  a majority of the shares of Ashland
Common Stock will  constitute a quorum  for the transaction  of business at  the
Annual  Meeting.  Abstentions  and  broker non-votes  will  be  included  in the
computation of the number of shares of Ashland Common Stock that are present for
purposes of determining the presence of a quorum.

    Whole  shares  of  Ashland  Common  Stock  credited  to  the  account  of  a
participant  in Ashland's Dividend Reinvestment Plan will be voted in accordance
with the proxy card returned by the participant to Ashland. The voting of shares
of Ashland  Common Stock  under Ashland's  employee benefit  plans is  discussed
under "Stock Ownership of Certain Persons."

    Ashland's  address  is  Ashland  Oil,  Inc.,  1000  Ashland  Drive, Russell,
Kentucky 41169.

                         ITEM I. ELECTION OF DIRECTORS

    The Board of  Directors currently consists  of seventeen directors,  divided
into  three classes. The  number of directors  to be elected  at the 1995 Annual
Meeting is fixed at six. The directors  who are nominated for election as  Class
III  directors  by  the shareholders  at  the  1995 Annual  Meeting  are Messrs.
Blanton, Butler, Fitzgerald, Hall, Jackson and Vandeveer.

    All the nominees were recommended by  the Nominating Committee of the  Board
for election. All nominees with the exception of Mr. Jackson were elected by the
shareholders  at the 1992 Annual Meeting for  a three-year term. Mr. Jackson was
elected by the  Board of  Directors on May  19, 1994  to fill a  vacancy on  the
Board.  With the exception of Messrs. Vandeveer and Fitzgerald, the nominees, if
elected, will hold  office for  a three-year term  expiring in  1998. Under  the
Board's  current retirement policy, it is anticipated that Messrs. Vandeveer and
Fitzgerald will retire after serving one  and two years, respectively, of  their
three-year  terms. Under Ashland's By-laws, a director elected to fill a vacancy
on the Board serves until the next annual meeting of shareholders and until  his
or her successor has been elected and qualified.

    Shareholders  voting at the  Annual Meeting may  not vote for  more than the
number of nominees listed in the Proxy Statement. Under Ashland's By-laws, those
nominees receiving the greatest number of  votes, up to the number of  directors
to  be elected, shall be  elected directors. It is  the intention of the persons
named in the enclosed proxy card (Messrs.  John R. Hall and Paul W.  Chellgren),
unless  otherwise instructed in any  form of proxy, to  vote FOR the election of
the six nominees. Such persons may also vote

                                       1
<PAGE>
such shares cumulatively  for less  than the entire  number of  nominees if  any
situation  arises which, in the opinion of  the proxy holders, makes such action
necessary or desirable. The Nominating Committee  of the Board has no reason  to
believe  that  any  of  the  nominees will  not  be  available  for  election as
directors.

                        NOMINEES FOR CLASS III DIRECTORS
                            (Term expiring in 1998)

<TABLE>
<S>               <C>
                  JACK S. BLANTON
    (PHOTO)       Mr. Blanton, 67, is  Chairman of the Board  of Houston Endowment,  Inc.
                  and  President  of Eddy  Refining Company  in Houston,  Texas. He  is a
                  Director of Baker Hughes Incorporated, Burlington Northern, Inc.,  Pogo
                  Producing   Co.,  Southwestern  Bell  Corporation  and  Texas  Commerce
                  Bancshares, Inc. He has served as a Director of Ashland since 1988  and
                  is  Chairman of the Audit Committee and a member of the Public Policy -
                  Environmental Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.............................................. 28,396(1)(2)
                  SAMUEL C. BUTLER
    (PHOTO)       Mr. Butler, 64, is a Partner  of Cravath, Swaine & Moore, Attorneys  in
                  New  York, New York.  He is a Director  of GEICO Corporation, Millipore
                  Corporation and United  States Trust  Corporation. He has  served as  a
                  Director  of Ashland since  1970 and is  a member of  the Personnel and
                  Compensation Committee and Audit Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.......................................7,909(1)(2)(3)(4)(5)
                  COMMON STOCK UNITS............................................28,320(6)
                  EDMUND B. FITZGERALD
    (PHOTO)       Mr. Fitzgerald, 68, is the Managing Director of Woodmont Associates  in
                  Nashville,  Tennessee. From 1985 to 1990,  he served as Chairman of the
                  Board of Directors and Chief Executive Officer of Northern Telecom Ltd.
                  He is a Director of Becton, Dickinson & Co. and G.T.I. Corporation.  He
                  has  served as a Director of Ashland since  1990 and is a member of the
                  Audit and Finance Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................5,000(1)(7)
</TABLE>

                                       2
<PAGE>
<TABLE>
<S>               <C>
                  JOHN R. HALL
    (PHOTO)       Mr. Hall, 62, is Chairman of the Board of Directors and Chief Executive
                  Officer of Ashland, positions he has held since 1981. He is a  Director
                  of  Banc  One  Corporation,  The  Canada  Life  Assurance  Company, CSX
                  Corporation, Humana Corporation  and Reynolds Metals  Company and is  a
                  member  of the American Petroleum Institute Executive Committee. He has
                  served as a Director of Ashland since 1968.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.............................................     (1)(4)(8)
                  MANNIE L. JACKSON
    (PHOTO)       Mr. Jackson, 54, recently retired as Corporate Officer and Senior  Vice
                  President  of marketing and  administration for Honeywell  Inc. He will
                  remain a  consultant with  Honeywell, Advisor  to the  Chairman, and  a
                  member  of Honeywell's Southern Africa subsidiary's Board of Directors.
                  He  is  majority  owner  and  Chairman  of  the  Harlem  Globetrotters,
                  International.  He serves  on the  Board of  Advisors of  Florida A&M's
                  Entrepreneurial Development Center,  Howard University Business  School
                  and  the Humphrey  Institute at  the University  of Minnesota.  He is a
                  Director of Jostens, Inc. He has served as a Director of Ashland  since
                  May 1994 and is a member of the Audit and Public Policy - Environmental
                  Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY..................................................1,000 (7)
                  COMMON STOCK UNITS...............................................483(6)
                  JAMES W. VANDEVEER
    (PHOTO)       Mr.  Vandeveer, 69, is an oil and  gas producer in Dallas, Texas. He is
                  Chairman of the Board  of Directors of Vantex  Enterprises, Inc. and  a
                  Director  of Peak National Bank. He has served as a Director of Ashland
                  since 1964 and is a member of the Nominating and Finance Committees  of
                  the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.........................................15,832(1)(2)(4)(9)
                  COMMON STOCK UNITS............................................44,175(6)
</TABLE>

                                       3
<PAGE>
                          CONTINUING CLASS I DIRECTORS
                            (Term expiring in 1996)

<TABLE>
<S>               <C>
                  THOMAS E. BOLGER
    (PHOTO)       Mr.  Bolger, 67, is a Director  and Chairman of the Executive Committee
                  of the Board of Directors  of Bell Atlantic Corporation,  Philadelphia,
                  Pennsylvania.  He also served as Chairman  of the Board of Directors of
                  that company  from  1984 to  1989.  He is  a  Trustee of  The  National
                  Geographic  Society. He has served as  a Director of Ashland since 1987
                  and is  Chairman of  the  Personnel and  Compensation Committee  and  a
                  member of the Finance Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................4,200(1)(2)
                  COMMON STOCK UNITS............................................12,391(6)
                  FRANK C. CARLUCCI
    (PHOTO)       Mr.  Carlucci, 64, is Chairman of The Carlyle Group in Washington, D.C.
                  He was Secretary of Defense of  the United States of America from  1987
                  to  1989. He is a Director  of Bell Atlantic Corporation, CB Commercial
                  Real Estate  Group, Inc.,  Connecticut Mutual  Life Insurance  Company,
                  General  Dynamics Corporation, Kaman Corporation, Neurogen Corporation,
                  Northern Telecom  Ltd., Quaker  Oats Company,  SunResorts, Ltd.,  Texas
                  Biotechnology  Corporation,  Upjohn Company  and  Westinghouse Electric
                  Corporation. He has served as a  Director of Ashland since 1989 and  is
                  Chairman  of the Nominating Committee and a member of the Personnel and
                  Compensation Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.............................................3,391(1)(2)(5)
                  COMMON STOCK UNITS.............................................8,363(6)
                  JAMES B. FARLEY
    (PHOTO)       Mr. Farley,  64, is  the retired  Chairman  of Mutual  Of New  York,  a
                  position  held  from  1989 until  early  1993. Previously  he  had been
                  President of that company from 1988 to 1990. He is presently a  Trustee
                  of  Mutual  of  New  York  and  a  Director  of  The  Promus Companies,
                  Incorporated. He has served as a Director of Ashland since 1984 and  is
                  a member of the Nominating and Public Policy - Environmental Committees
                  of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................3,400(1)(2)
                  COMMON STOCK UNITS.............................................3,690(6)
</TABLE>

                                       4
<PAGE>

<TABLE>
<S>               <C>
                  JAMES R. RINEHART
    (PHOTO)       Mr.  Rinehart, 64, is  a business and labor  consultant in Hiram, Ohio.
                  From 1987  to 1988  he  served as  Executive  Vice President  of  Hiram
                  College.  He  previously  served  as  the  Chairman  of  the  Board  of
                  Directors, President  and Chief  Executive Officer  of Clark  Equipment
                  Company from 1981 to 1986. He has served as a Director of Ashland since
                  1985  and is a member  of the Finance and  Nominating Committees of the
                  Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................3,200(1)(2)
                  W. L. ROUSE, JR.
    (PHOTO)       Mr. Rouse, 62,  is an  investor in  Lexington, Kentucky.  He served  as
                  Chairman  of  the Board  of  Directors, President  and  Chief Executive
                  Officer of First Security Corporation in Lexington, Kentucky from  1982
                  to  1992. He is a Director of  Kentucky American Water Company and K.U.
                  Energy. He is a  member of the Audit  and Nominating Committees of  the
                  Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY............................................6,000(1)(2)(10)
                  COMMON STOCK UNITS.............................................9,927(6)
</TABLE>

                         CONTINUING CLASS II DIRECTORS
                            (Term expiring in 1997)

<TABLE>
<S>               <C>
                  PAUL W. CHELLGREN
    (PHOTO)       Mr. Chellgren, 51, is President and Chief Operating Officer of Ashland,
                  positions  he has held since 1992. He held the positions of Senior Vice
                  President and Chief Financial Officer of Ashland from 1988 to 1992  and
                  Group  Operating Officer from 1980 to 1988. He is a Director of Ashland
                  Coal, Inc. He has served as a  Director of Ashland since 1992 and is  a
                  member  of the Finance and Public  Policy - Environmental Committees of
                  the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................     (1)(8)
</TABLE>

                                       5
<PAGE>

<TABLE>
<S>               <C>
                  RALPH E. GOMORY
    (PHOTO)       Mr. Gomory, 65, is President of Alfred P. Sloan Foundation in New York,
                  New York. He was  Senior Vice President for  Science and Technology  of
                  International Business Machines Corporation (IBM) from 1985 to 1989. He
                  is  a Director  of The Bank  of New York,  LEXMARK International, Inc.,
                  Polaroid Corp. and  The Washington  Post Company.  He has  served as  a
                  Director  of Ashland since 1989 and is a member of the Audit and Public
                  Policy - Environmental Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................4,000(1)(7)
                  PATRICK F. NOONAN
    (PHOTO)       Mr. Noonan,  52,  is Chairman  of  the  Board of  Directors  and  Chief
                  Executive  Officer of The Conservation  Fund in Arlington, Virginia. He
                  is a Director of American Farmland Trust, International Paper, and Saul
                  Centers, Inc. and is a Trustee  of The National Geographic Society.  He
                  has  served as a Director of Ashland  since 1991 and is Chairman of the
                  Public Policy  - Environmental  Committee  and a  member of  the  Audit
                  Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................2,000(1)(7)
                  COMMON STOCK UNITS...............................................795(6)
                  JANE C. PFEIFFER
    (PHOTO)       Mrs.   Pfeiffer,  62,   is  a   management  consultant   in  Greenwich,
                  Connecticut.  She  is  a  Director  of  Bio-Technology  General  Corp.,
                  International  Paper  Company  and J.  C.  Penney Company,  Inc.  and a
                  Trustee of Mutual Of New York. She has served as a Director of  Ashland
                  since  1982 and is a member of the Personnel and Compensation Committee
                  and the  Public  Policy  -  Environmental Committee  of  the  Board  of
                  Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.............................................4,738(1)(2)(5)
                  MICHAEL D. ROSE
    (PHOTO)       Mr.  Rose, 52,  is Chairman  of the  Board of  Directors of  The Promus
                  Companies, Incorporated. Prior to April  1994, Mr. Rose also served  as
                  Chief  Executive Officer  of that  company. He  is a  Director of First
                  Tennessee National Corporation and General Mills, Inc. He has served as
                  a Director  of  Ashland since  1988  and  is Chairman  of  the  Finance
                  Committee  and a member of the  Personnel and Compensation Committee of
                  the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................3,200(1)(2)
                  COMMON STOCK UNITS.............................................8,529(6)
</TABLE>

                                       6
<PAGE>

<TABLE>
<S>               <C>
                  DR. ROBERT B. STOBAUGH
    (PHOTO)       Dr. Stobaugh, 67,  is a  Professor at  the Harvard  Business School  in
                  Boston,  Massachusetts.  He  is a  Director  of  American International
                  Petroleum Corp. and National Convenience Stores, Inc. He has served  as
                  a  Director of Ashland since 1977 and is a member of the Nominating and
                  Finance Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................5,000(1)(2)
                  COMMON STOCK UNITS............................................11,545(6)
<FN>
- ------------------------
  (1) Includes shares of Ashland Common Stock with respect to which each of  the
      individuals  has  the  right  to acquire  beneficial  ownership  within 60
      calendar days after October 1, 1994 through the exercise of stock options:
      as to Mr. Chellgren, 198,750 shares;  Mr. Hall, 286,250 shares; and as  to
      all other directors except Mr. Jackson, 1,000 shares each.

  (2) Includes  2,000 shares of  Restricted Common Stock of  Ashland as to which
      the director has voting power.

  (3) Includes 3,880 shares owned in trust for the benefit of Mr. Butler.

  (4) Includes the following  shares of  Ashland Common  Stock as  to which  the
      respective  persons  disclaim any  beneficial  ownership: Mr.  Butler, 750
      shares owned by his wife,  Mr. Hall, 1,000 shares  owned by his wife,  and
      Mr. Vandeveer, 97 shares owned by his wife.

  (5) Includes  shares of Ashland  Common Stock held  under the Ashland Dividend
      Reinvestment Plan  which  provides  participants with  voting  power  with
      respect to such shares.

  (6) Common  Stock Units held under  the directors' deferred compensation plan.
      These Stock Units are payable in cash or stock at the director's  election
      upon termination of service from the Board.

  (7) Includes  1,000 shares of  Restricted Common Stock of  Ashland as to which
      the director has voting power.

  (8) Includes shares  of Ashland  Common Stock  held under  Ashland's  Employee
      Thrift  Plan and/or Leveraged Employee  Stock Ownership Plan which provide
      participants with voting and investment power with respect to such shares.

  (9) Includes the following  shares of  Ashland Common  Stock as  to which  Mr.
      Vandeveer  disclaims any beneficial ownership: a life interest in a trust,
      of which he is co-trustee, entitling  him to income from 10,834 shares  of
      Ashland  Common Stock and 1,901  shares of Ashland Common  Stock held in a
      trust for which he is co-trustee.

 (10) Includes 2,000 shares of  Ashland Common Stock as  to which Mr. Rouse  has
      both voting and investment power by virtue of a power of attorney.
</TABLE>

    Shares  shown  above  for  each  nominee  and  continuing  director indicate
beneficial ownership at October 1, 1994. No nominee or continuing director  owns
beneficially more than   % of any class of Ashland stock.

    Except  as otherwise indicated,  the nominees and  continuing directors have
held the principal occupations described above during the past five years.

                                       7
<PAGE>
BOARD OF DIRECTORS

    The standing  committees  of  the  Board of  Directors  are  the  Nominating
Committee,  Audit Committee, Personnel and Compensation Committee, Public Policy
- - Environmental  Committee  and Finance  Committee.  During fiscal  1994,  seven
meetings of the Board of Directors were held. The Nominating Committee met three
times,  the  Audit Committee  met three  times,  the Personnel  and Compensation
Committee met five times,  the Public Policy -  Environmental Committee met  two
times  and the Finance Committee met two  times. Each director attended at least
75% of the total meetings of the Board and the Committees on which they  served.
Overall attendance at Board and Committee meetings was 96%.

    THE  NOMINATING  COMMITTEE  is  responsible  for  recommending  nominees for
membership to the Board of Directors.  Current members of the Committee are  Mr.
Carlucci  (Chairman), Mr. Farley, Mr. Rinehart,  Mr. Rouse, Dr. Stobaugh and Mr.
Vandeveer.

    Nominees for directors are selected on the basis of recognized  achievements
and their ability to bring various skills and experience to the deliberations of
the   Board.  The  Committee  will  consider  candidates  recommended  by  other
directors, employees  and shareholders.  Written suggestions  for candidates  to
serve  as directors should be  sent to the Secretary  of Ashland at Ashland Oil,
Inc., 1000 Ashland  Drive, Russell,  Kentucky 41169.  Ashland's By-laws  require
that  written notice  of a  shareholder's intention  to nominate  any person for
election as a  director at a  meeting of  shareholders must be  received by  the
Secretary  of Ashland  not later  than (i)  90 days  in advance  of such meeting
(provided that if the  annual meeting of shareholders  is held earlier than  the
last  Thursday in January,  such notice must  be given within  10 days after the
first public disclosure, which may include any public filing with the Securities
and Exchange  Commission, of  the date  of the  annual meeting),  and (ii)  with
respect  to an election to be held at  a special meeting of shareholders for the
election of directors, the  close of business on  the seventh day following  the
date  on which notice of such meeting is first given to shareholders. The notice
must contain: (a) the name  and address of the  shareholder who intends to  make
the   nomination  and  of  the  person  or   persons  to  be  nominated;  (b)  a
representation that the shareholder  is a holder of  record of stock of  Ashland
entitled  to vote at such meeting and intends to appear in person or by proxy at
the meeting to nominate  the person or  persons specified in  the notice; (c)  a
description  of all arrangements  or understandings between  the shareholder and
each nominee and  any other person  or persons (naming  such person or  persons)
pursuant  to  which  the  nomination  or  nominations  are  to  be  made  by the
shareholder; (d) such other information regarding each nominee proposed by  such
shareholder  as would  have been  required to be  included in  a proxy statement
filed pursuant to the proxy rules of the Securities and Exchange Commission  had
each  nominee been nominated, or intended to be nominated, by the Board; and (e)
the consent of each nominee to serve  as a director if so elected. The  chairman
of  any meeting of shareholders  to elect directors and  the Board may refuse to
acknowledge the  nomination  of any  person  not  made in  compliance  with  the
foregoing  procedure. No shareholder  nominations have been  received by Ashland
for the January 26, 1995 Annual Meeting.

    THE AUDIT  COMMITTEE  is  responsible  for  recommending  the  selection  of
Ashland's  independent auditors, the audit fees and the services provided by the
independent auditors, reviewing the scope and findings of external and  internal
audits and reviewing the adequacy of Ashland's policies, procedures and internal
controls.  Current  members of  the Committee  are  Mr. Blanton  (Chairman), Mr.
Butler, Mr. Fitzgerald, Mr. Gomory, Mr. Jackson, Mr. Noonan and Mr. Rouse.

    THE PERSONNEL  AND  COMPENSATION  COMMITTEE  is  responsible  for  approving
salaries  of all corporate officers of  Ashland and all awards and participation
under Ashland's incentive  plans. It  recommends the  establishment of  policies
dealing  with  compensation,  position  evaluations  and  personnel engagements,
transfers and terminations. In addition, it administers various Ashland employee
compensation plans and  oversees Ashland's  welfare and  retirement and  savings
plans,  including  the contribution  levels,  selection of  investment managers,
determination of investment  guidelines and  the review  of their  performances.
Current  members of  the Committee  are Mr.  Bolger (Chairman),  Mr. Butler, Mr.
Carlucci, Mrs. Pfeiffer and Mr. Rose.

    THE PUBLIC POLICY-ENVIRONMENTAL COMMITTEE  is responsible for the  oversight
of  policies,  programs and  practices in  relation  to public  issues affecting
Ashland and the oversight of Ashland's environmental,

                                       8
<PAGE>
health and safety compliance policies,  programs and practices. Current  members
of  the Committee  are Mr.  Noonan (Chairman),  Mr. Blanton,  Mr. Chellgren, Mr.
Farley, Mr. Gomory, Mr. Jackson and Mrs. Pfeiffer.

    THE  FINANCE  COMMITTEE  is  responsible  for  reviewing  Ashland's   fiscal
policies,  financial  and capital  structure  and its  current  and contemplated
financial  requirements  and  evaluating   significant  financial  matters   and
decisions  such as  capital structure,  dividend action,  offerings of corporate
stock and debt securities and major borrowings. Current members of the Committee
are Mr.  Rose  (Chairman),  Mr.  Bolger,  Mr.  Chellgren,  Mr.  Fitzgerald,  Mr.
Rinehart, Dr. Stobaugh and Mr. Vandeveer.

COMPENSATION OF DIRECTORS

    Directors  who are employees  of Ashland are not  compensated for service on
the Board or its Committees.  Non-employee directors receive an annual  retainer
of  $30,000, $1,000 for  each Board meeting  attended, $1,000 per  year for each
Committee assignment  ($2,000  if Chairperson)  and  $1,000 for  each  Committee
meeting  attended ($2,000 if Chairperson). Non-employee members of the Board may
additionally receive compensation at the rate of $1,000 per day for services for
special assignments as designated  by the Chief Executive  Officer from time  to
time.

    Pursuant  to the Ashland Oil, Inc. Deferred Compensation and Stock Incentive
Plan (the  "Directors' Plan")  previously  approved by  Ashland's  shareholders,
non-employee  directors may  receive their  directors' fees  in cash  or Ashland
Common Stock  and  may defer  receipt  until termination  of  service.  Deferred
amounts  may earn  income based  either on the  prime rate  of interest  or on a
hypothetical  investment  in  Ashland  Common   Stock  ("Stock  Units"),  or   a
combination  of both, at  the director's election.  Upon termination of service,
deferred amounts (together  with accrued earnings,  if any) may  be received  in
cash  or  Ashland Common  Stock, or  a combination  of  both, in  a lump  sum or
installments at the director's election. Upon  a "change of control" of  Ashland
(as defined in the Directors' Plan), each participating director will receive an
automatic cash distribution of all amounts in such director's account.

    Under  the Directors'  Plan, each  year following  the Annual  Meeting, each
non-employee director will  be granted  an option  to purchase  1,000 shares  of
Ashland  Common Stock at an exercise price equal to the fair market value of the
stock on the  date of  grant if  the return  on common  shareholders' equity  of
Ashland for the preceding fiscal year is equal to or greater than 10%.

    Pursuant   to  stock  incentive  plans   previously  approved  by  Ashland's
shareholders, upon becoming  a director of  Ashland, each non-employee  director
receives  an award of 1,000 shares of  Restricted Stock of Ashland (the "initial
award"). In addition, each non-employee director has received or will receive an
award of 1,000 shares of Restricted Stock  of Ashland upon the later of  January
31,  1994 or the fifth anniversary of  his or her initial award (the "subsequent
award"). As a condition to any award, the director is required to pay to Ashland
an amount equal to the  par value of the shares  of Restricted Stock awarded  to
him  or her.  The Restricted  Stock may  not be  sold, assigned,  transferred or
otherwise encumbered until the earliest to occur of: (a) normal retirement  from
the  Board at age  70; (b) the death  or disability of such  director; (c) a 50%
change in  the beneficial  ownership  of Ashland;  or, also  in  the case  of  a
subsequent  award,  (d)  voluntary  early  retirement  to  take  a  position  in
governmental service. In the case of voluntary resignation or termination of the
director for  any reason  prior to  the  events described  above, the  grant  of
Restricted Stock to such director will be forfeited.

    Each non-employee director who retires at age 70, or earlier if the director
has  at least five years of continuous  service, is eligible to participate in a
director retirement  plan  for non-employee  directors.  Under this  plan,  upon
retirement at age 70 with at least ten years of continuous service as a director
of  Ashland, the director will  receive the annual retainer  in effect on his or
her date of retirement, for life. Upon  retirement at age 70 with less than  ten
years  of continuous service as  a director of Ashland,  or upon retirement as a
result of permanent or  total disability, the director  will receive, at his  or
her election, either (1) for life, an amount equal to 10% of the annual retainer
in effect on the date of his or her retirement multiplied by the number of years
of    continuous   service   as   a   director   of   Ashland,   or   (2)   100%

                                       9
<PAGE>
of the annual  retainer in effect  on the date  of his or  her retirement for  a
number of years equal to the number of years of continuous service as a director
of  Ashland.  Upon  retirement  prior  to age  70,  the  director  will receive,
commencing at age 65, the amount of the annual retainer in effect on the date of
his or her  retirement for a  number of years  equal to the  number of years  of
continuous  service as a  director of Ashland.  Ashland's obligations under this
plan have  been  funded with  an  initial deposit  of  $810,436 with  the  First
National Bank of Louisville, Kentucky which is serving as trustee.

    Ashland   maintains  a  Director  Death  Benefit  Program  for  non-employee
directors. Under this program, Ashland will pay a one-time $50,000 death benefit
to the designated beneficiary of each active or retired director of Ashland  who
was not an employee of Ashland on the date of his or her death.

    Directors of Ashland participate in the Directors' Charitable Award Program.
Pursuant to the program, Ashland has purchased joint life insurance contracts in
the  amount  of $1  million  on each  incumbent director.  Upon  the death  of a
director, Ashland will  donate an  amount equal  to $1  million to  one or  more
charitable  organizations recommended by the  director. The donations are funded
with the  proceeds Ashland  receives from  the joint  life insurance  contracts.
Directors  derive no  financial benefit  from the  program since  all charitable
deductions accrue solely to Ashland.

    The Board of Directors of Ashland  considers stock ownership in the  Company
by  management to be of utmost  importance. Such ownership enhances management's
commitment to  the  future  of  the  Company  and  further  aligns  management's
interests with those of Ashland's shareholders. In keeping with this philosophy,
in  fiscal 1993  the Board  established minimum  stock ownership  guidelines for
directors and certain executive officers. These guidelines require directors  to
own  Ashland Common  Stock having a  value of  at least five  times their annual
retainer. Each director will have five years to reach this ownership level.  For
further  information  as  to  these  guidelines  as  they  pertain  to Ashland's
executive officers,  see  the Personnel  and  Compensation Committee  Report  on
Executive Compensation in this Proxy Statement.

STOCK OWNERSHIP OF CERTAIN PERSONS

    The  following  table  shows  as of  October  1,  1994,  certain information
regarding those persons  known by Ashland  management to be  the owners of  more
than  5% of Ashland's  outstanding Common Stock and  the beneficial ownership of
each class of Ashland equity securities by each of the executive officers  named
under  "Executive Compensation"  and all directors  and executive  officers as a
group.

<TABLE>
<CAPTION>
                                                                     AMOUNT AND
                                                                      NATURE OF            PERCENT
                                                         CLASS OF    BENEFICIAL              OF
                                                           STOCK      OWNERSHIP           CLASS(6)
                                                        -----------  -----------          ---------
<S>                                                     <C>          <C>                  <C>
Society National Bank.................................       Common             (1)                %
  127 Public Square
  Cleveland, Ohio 44114
James R. Boyd.........................................       Common             (2)(3)
John A. Brothers......................................       Common             (2)(3)
Paul W. Chellgren.....................................       Common             (2)(3)
David J. D'Antoni.....................................       Common             (2)(3)
John R. Hall..........................................       Common             (2)(3)(4)
All directors and executive
 officers as a group..................................       Common                                %
                                                          Preferred
<FN>
- ------------------------
(1)  Society National Bank ("Society") has advised Ashland that as of October 1,
     1994, it was the record owner  of        shares of Ashland Common Stock  or
       % of the shares of Ashland Common Stock outstanding on such date. Society
     has  advised Ashland that these shares  include        shares held by it as
     trustee  under   the  Ashland   Employee  Thrift   Plan  ("Thrift   Plan"),
     shares  held by  it as trustee  under the Ashland  Leveraged Employee Stock
     Ownership Plan ("LESOP"), and       shares held by it as trustee under  the
     SuperAmerica  Hourly  Associates  Savings  Plan  ("SA  Plan").  Society has
     informed Ashland that  with regard to  the proposals, it  will vote  shares
     held for the
</TABLE>

                                       10
<PAGE>
<TABLE>
<S>  <C>
     accounts  of participants in the Thrift Plan and SA Plan in accordance with
     instructions  received  from  participants  and,  if  no  instructions  are
     received,  Society will vote  such shares in the  same proportion as shares
     for which instructions are received from other participants in those plans.
     Further, Society has informed Ashland that with regard to the proposals, it
     will vote shares allocated to the account of a participant in the LESOP  in
     accordance  with instructions  received from  such participant  and, if the
     participant has not provided voting instructions, or where the shares  have
     not  yet been allocated to a participant's account, Society will vote those
     shares in the same proportion as shares for which instructions are received
     from other participants in the LESOP. Society has advised Ashland that  the
     remaining        shares of Ashland Common Stock held by it as of October 1,
     1994 were held by it in a variety of fiduciary capacities.

(2)  Includes shares  of  Ashland Common  Stock  held under  Ashland's  Employee
     Thrift  Plan and/or Leveraged  Employee Stock Ownership  Plan which provide
     participants with voting and investment power with respect to such shares.

(3)  Includes shares of Ashland Common Stock  with respect to which each of  the
     individuals  has  the  right  to  acquire  beneficial  ownership  within 60
     calendar days after October 1, 1994 through the exercise of stock  options:
     as  to  Mr.  Boyd,  112,750  shares;  Mr.  Brothers,  163,750  shares;  Mr.
     Chellgren, 198,750  shares;  Mr. D'Antoni,  66,000  shares; and  Mr.  Hall,
     286,250 shares.

(4)  Includes  the  following shares  of Ashland  Common Stock  as to  which the
     respective person  disclaims  any  beneficial ownership:  Mr.  Hall,  1,000
     shares owned by his wife.

(5)  Other than as indicated, share ownership does not exceed one percent of the
     class so owned.
</TABLE>

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

    The following table is a summary of compensation information for each of the
last  three fiscal years ended September 30,  1994, 1993, and 1992 for the Chief
Executive Officer and each of the  other four most highly compensated  executive
officers at September 30, 1994.

                                       11
<PAGE>
                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                                 LONG-TERM
                                                                                                COMPENSATION
                                                                                           ----------------------
                                                          ANNUAL COMPENSATION
                                               -----------------------------------------    AWARDS      PAYOUTS
                                                                             OTHER         --------   -----------
                                                                             ANNUAL        OPTIONS       LTIP          ALL OTHER
     NAME AND PRINCIPAL POSITION        YEAR     SALARY     BONUS(1)    COMPENSATION(2)      (#)      PAYOUTS(3)    COMPENSATION(4)
- -------------------------------------   ----   ----------   ---------   ----------------   --------   -----------   ---------------
<S>                                     <C>    <C>          <C>         <C>                <C>        <C>           <C>
John R. Hall                            1994   $  797,262   $ 836,741   $        8,042       50,000   $   209,226   $
  Chairman of the Board and             1993      752,416     458,059            4,292      100,000             0          72,337
  Chief Executive Officer               1992      728,268           0            7,512       35,000       287,328          79,356
Paul W. Chellgren                       1994      498,289     584,911            5,539       40,000       106,904
  President and                         1993      464,559     317,777            2,029       65,000             0          43,871
  Chief Operating Officer               1992      420,862           0            3,140       30,000       143,664          45,200
John A. Brothers                        1994      368,734     349,960           11,222       25,000        90,768
  Senior Vice President and             1993      343,819     297,772            3,880       25,000             0          46,884
  Group Operating Officer               1992      327,721     190,060            2,732       25,000       119,720          37,954
James R. Boyd                           1994      308,939     368,338            4,218       25,000        65,472
  Senior Vice President and             1993      275,056     198,642            2,379       25,000             0          31,360
  Group Operating Officer               1992      262,177      80,434            4,242       25,000        64,199          29,833
David J. D'Antoni                       1994      298,973     307,944              495       10,000       156,062
  Senior Vice President and             1993      279,042     272,525              346       15,000             0          47,047
  President of Ashland Chemical         1992      262,943     271,510              620       10,000       131,465          33,332
   Company
<FN>
- ------------------------
(1)  Amounts  received under Ashland's  Incentive Compensation Plan  for each of
     the fiscal years ended September 30, 1992 - 1994.

(2)  None of  the  named  executives received  perquisites  and  other  personal
     benefits,  securities or property in excess of the lesser of $50,000 or 10%
     of his total  salary and bonus.  All amounts shown  in this column  reflect
     reimbursement of taxes paid by the named executives.

(3)  Amounts received under Ashland's Performance Unit Plan for the FY 1989-1992
     and FY 1991-1994 performance periods.

(4)  Amounts  shown in this column reflect employer matching contributions under
     Ashland's Thrift Plan  and allocations  of stock under  Ashland's LESOP  as
     provided  on the same basis for  all employees and related ERISA forfeiture
     payments. For fiscal 1994, these payments were as follows:
</TABLE>

<TABLE>
<CAPTION>
                                               ERISA
                                            FORFEITURE
                      THRIFT PLAN   LESOP    PAYMENTS
                      -----------  -------  -----------
<S>                   <C>          <C>      <C>
John R. Hall          $            $        $
Paul W. Chellgren
John A. Brothers
James R. Boyd
David J. D'Antoni
</TABLE>

                                       12
<PAGE>
STOCK OPTION GRANTS

    The following table sets forth certain information concerning stock  options
granted in fiscal year 1994 to the named executive officers.

                       OPTION GRANTS IN FISCAL YEAR 1994

<TABLE>
<CAPTION>
                                                                                    POTENTIAL REALIZABLE
                               INDIVIDUAL GRANTS                                      VALUE AT ASSUMED
- --------------------------------------------------------------------------------       ANNUAL RATES OF
                                            % OF TOTAL                                   STOCK PRICE
                                             OPTIONS       EXERCISE                   APPRECIATION FOR
                                 OPTIONS    GRANTED TO     OR BASE                      OPTION TERM*
                                 GRANTED   EMPLOYEES IN     PRICE     EXPIRATION   -----------------------
             NAME                  (#)     FISCAL YEAR      ($/SH)       DATE          5%          10%
- ------------------------------   -------   ------------    --------   ----------   ----------   ----------
<S>                              <C>       <C>             <C>        <C>          <C>          <C>
John R. Hall                      50,000          5.9%     $ 35.875     10/15/04   $1,139,984   $2,895,875
Paul W. Chellgren                 40,000          4.7%       35.875     10/15/04      911,987    2,316,700
John A. Brothers                  25,000          2.9%       35.875     10/15/04      569,992    1,447,938
James R. Boyd                     25,000          2.9%       35.875     10/15/04      569,992    1,447,938
David J. D'Antoni                 10,000          1.2%       35.875     10/15/04      227,997      579,175
<FN>
- ------------------------
*Option  Value assuming stock price appreciation  rates of 5% and 10% compounded
 annually for 10 year and 1 month term of the options. At the 5% and 10%  rates,
 the  stock price at 10/15/04 (the expiration date of the $35.875 options) would
 be $58.67 and $93.79, respectively, and the potential realizable value for  all
 Ashland shareholders if all 60,646,858 shares outstanding on September 15, 1994
 (the  grant date  of the  $35.875 options)  were held  until 10/15/04  would be
 $3,558,434,541 and $5,688,220,950, respectively. Actual gains will be dependent
 on future stock  market conditions  and there can  be no  assurance that  these
 amounts will be achieved.
</TABLE>

STOCK OPTION EXERCISES

    The  following table sets forth certain information concerning stock options
exercised in fiscal year 1994  by each of the  named executive officers and  the
value of unexercised options held by such officers on September 30, 1994.

                AGGREGATED OPTION EXERCISES IN FISCAL YEAR 1994
                       AND FISCAL YEAR END OPTION VALUES*

<TABLE>
<CAPTION>
                                                                                          VALUE OF
                                                                      NUMBER OF          UNEXERCISED
                                                                     UNEXERCISED        IN-THE-MONEY
                                                                       OPTIONS             OPTIONS
                                                                    AT FY-END (#)        AT FY-END*
                                 SHARES ACQUIRED       VALUE        EXERCISABLE/        EXERCISABLE/
             NAME                ON EXERCISE (#)    REALIZED ($)    UNEXERCISABLE       UNEXERCISABLE
- ------------------------------   ---------------    ------------   ---------------   -------------------
<S>                              <C>                <C>            <C>               <C>
John R. Hall                         17,500         $   179,375    273,750/108,750   $1,050,625/$425,625
Paul W. Chellgren                     6,000             130,125     192,500/80,000       840,156/265,625
John A. Brothers                      2,500              67,969     163,750/43,750       627,500/100,000
James R. Boyd                         7,000              57,750     112,750/43,750       462,625/100,000
David J. D'Antoni                         0                   0      66,000/20,000        235,313/45,625
<FN>
- ------------------------
*Based on the closing price of Ashland Common Stock as reported on the Composite
 Tape  for New York Stock  Exchange issues on September  30, 1994 of $35.375 per
 share.
</TABLE>

                                       13
<PAGE>
LONG-TERM INCENTIVE AWARDS IN FISCAL YEAR 1994

    The following table  shows all  long term incentive  awards to  each of  the
named executive officers in fiscal year 1994.

             LONG-TERM INCENTIVE PLANS--AWARDS IN FISCAL YEAR 1994

<TABLE>
<CAPTION>
                                                             PERFORMANCE     ESTIMATED FUTURE PAYOUTS UNDER
                                                             PERIOD UNTIL     NON-STOCK PRICE-BASED PLANS
                                                NUMBER OF     MATURATION   ----------------------------------
                                                 SHARES       OR PAYOUT    THRESHOLD    TARGET      MAXIMUM
                    NAME                        (#)(1)(3)       (2)(3)        (3)         (3)         (3)
- --------------------------------------------  -------------  ------------  ----------  ---------  -----------
<S>                                           <C>            <C>           <C>         <C>        <C>
John R. Hall                                       39,802      4 years         --         --          39,802
Paul W. Chellgren                                  24,876      4 years         --         --          24,876
John A. Brothers                                   18,091      4 years         --         --          18,091
James R. Boyd                                      15,378      4 years         --         --          15,378
David J. D'Antoni                                  11,943      4 years         --         --          11,943
<FN>
- ------------------------
(1)  Performance  shares awarded are  based on the  employee's salary level. The
     original amount of any award cannot exceed 400% of the employee's then base
     salary.

(2)  Each award covers a four year performance cycle. For further discussion  of
     the  performance objectives to  be achieved before payment  is made see the
     "Long-Term Incentive Compensation --  Performance Shares/Units" section  of
     the Personnel and Compensation Committee Report on Executive Compensation.

(3)  Payouts  of share awards are contingent upon achievement of the performance
     objectives referred  to above.  At the  threshold, or  minimum  performance
     level,  payout  will equal  1% of  the  award. At  the target,  or maximum,
     performance level, payout will equal 100% of the award.
</TABLE>

                                       14
<PAGE>
RETIREMENT PLANS
  PENSION PLANS

    Ashland  maintains  qualified pension  plans  (the "qualified  plans") under
which executive officers  are entitled to  benefits on the  same basis as  other
employees.  Upon a "change in control" of Ashland (as defined in the plans), the
qualified plans  will  automatically terminate  and  the funds  in  such  plans,
together with any excess assets, will be distributed to the participants.

    To  the  extent  that  benefits  under  the  qualified  plans  exceed limits
established by the Internal Revenue Code of 1986, as amended (the "Code"),  they
are payable under a nonqualified excess benefit pension plan (the "non-qualified
plan")  which  provides  for  the  payment  of  benefits  in  excess  of certain
limitations imposed by the provisions of the Employee Retirement Income Security
Act of 1974 as amended ("ERISA") or limitations on compensation or benefits that
may be imposed by the Code. The plan also provides that participants may, at the
discretion of the Personnel and Compensation Committee receive their  retirement
benefit  under the non-qualified plan in a lump-sum distribution. An irrevocable
letter of credit has  been established to  partially fund Ashland's  obligations
under the plan.

    The  following table shows  the estimated annual  benefits payable under the
qualified and non-qualified plans assuming continued employment until the normal
date of  retirement  at  age  65,  based on  a  straight-life  annuity  form  of
retirement  income. The amounts in  the table are not  subject to any reductions
for social security  benefits received  by the  participant but  are subject  to
reductions  for the actuarial value of 50%  of a participant's LESOP account and
the actuarial value of 50%  of any shares forfeited  under the LESOP because  of
the limitations established by the Code.

<TABLE>
<CAPTION>
                                   ESTIMATED ANNUAL RETIREMENT BENEFITS
               ----------------------------------------------------------------------------
   AVERAGE                                YEARS OF PARTICIPATION
   ANNUAL      ----------------------------------------------------------------------------
  EARNINGS*        10           15           20           25           30           35
- -------------  -----------  -----------  -----------  -----------  -----------  -----------
<S>            <C>          <C>          <C>          <C>          <C>          <C>
$     100,000  $    14,550  $    21,825  $    29,100  $    36,376  $    43,650  $    50,925
      200,000       29,550       44,325       59,100       73,876       88,650      103,425
      300,000       44,550       66,825       89,100      111,376      133,650      155,925
      400,000       59,550       89,325      119,100      148,876      178,650      208,425
      500,000       74,550      111,825      149,100      186,376      223,650      260,925
      600,000       89,550      134,325      179,100      223,876      268,650      313,425
      700,000      104,550      156,825      209,100      261,376      313,650      365,925
      800,000      119,550      179,325      239,101      298,876      358,651      418,427
      900,000      134,550      201,825      269,101      336,376      403,651      470,927
    1,000,000      149,550      224,325      299,101      373,876      448,651      523,427
<FN>
- ------------------------
*    Average  annual earnings includes a participant's salary during the highest
     consecutive 36  month  period  of  the final  120  month  period  prior  to
     retirement,  but  excludes  other  forms of  compensation  included  in the
     Summary Compensation Table.
</TABLE>

    As of October 1, 1994, Messrs. Hall, Chellgren, Brothers, Boyd and  D'Antoni
had  credited service  in the  combined plans of  32, 19,  24, 12  and 20 years,
respectively.

  SUPPLEMENTAL EARLY RETIREMENT PLAN

    Under  the  Supplemental  Early  Retirement  Plan,  eligible  key  executive
employees  may  retire  prior  to  their normal  retirement  date.  Mr.  Hall is
currently eligible  to participate  in  the plan.  The  plan provides  that  the
maximum  total annual  benefit payable  to a  participant under  the plan  is an
amount equal  to 50%  of  the final  average  annual compensation  (salary  plus
incentive compensation awards) received by the participant during the highest 36
months  of the  final 60  month period prior  to retirement.  The amount payable
under the plan is reduced  to the extent payments  are made under the  qualified
and  non-qualified  pension  plans of  Ashland,  subject to  reductions  for the
actuarial value of 50% of a participant's LESOP account and the actuarial  value
of  50%  of any  shares forfeited  under  the LESOP  because of  the limitations
established by  the Code.  In addition,  if the  executive has  entered into  an
Executive Employment

                                       15
<PAGE>
Agreement  with Ashland, the amount payable under the plan is reduced to reflect
payments, if any, under such Agreement. An irrevocable letter of credit has been
established to partially fund Ashland's obligations under the plan.

    The plan provides that participants may, at the discretion of the Committee,
receive their retirement benefit under the plan in a lump-sum distribution.  The
retirement benefit received as a lump-sum distribution is equal to the actuarial
present  value  of  all expected  future  payments if  the  participant received
monthly payments discounted at the Pension Benefit Guaranty Corporation ("PBGC")
rate used  to value  annuities  in effect  during  the participant's  last  full
calendar  month of  employment. The estimated  lump-sum value  of the retirement
benefit under the plan to Mr. Hall at age 62 and using the current PBGC rate  is
$1,871,383.

    Upon a "change in control" of Ashland (as defined in the plan), eligible key
executive  employees may, in their discretion, elect to retire at an earlier age
pursuant to the plan.  Ashland normally enters  into consulting agreements  with
its  retiring key executive  employees who participate in  the plan. Under these
agreements, a retiring  employee receives  payment of a  mutually agreeable  per
diem compensation for services rendered to Ashland.

EXECUTIVE EMPLOYMENT AGREEMENTS

    Currently,  the  named executive  officers  have employment  agreements with
Ashland which provide for  continuation of their  then-current salaries for  two
years  after termination of their employment  by Ashland without "Cause". In the
event of termination without "Cause" or resignation for "Good Reason" within two
years after any  "change in control"  of Ashland, the  executive officers  would
receive  a payment  equal to  three times  their annual  compensation, including
incentive payments,  based  on the  average  of  the preceding  five  years.  In
addition,  the agreements  provide for  continuation of  certain benefits  for a
period of one year. The terms "Cause", "Good Reason" and "change in control" are
defined in the agreements. In no event shall the total payment to any  executive
officer  exceed an  amount which would  be deemed an  "excess parachute payment"
under Section 280G of the Code.

PERSONNEL AND COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

               PERSONNEL AND COMPENSATION COMMITTEE OF THE BOARD

    The Personnel  and Compensation  Committee  (the "Committee")  is  comprised
entirely  of non-employee members of Ashland's Board of Directors (the "Board").
It is the Committee's responsibility to review, recommend and approve changes to
the Company's  executive compensation  policies  and programs.  It is  also  the
Committee's  responsibility to review  and approve all  compensation payments to
the Chief Executive Officer and Ashland's other executive officers.

                  ASHLAND'S COMPENSATION POLICY AND OBJECTIVES

    Ashland's executive compensation program is  designed to enable the  Company
to  attract, retain and motivate the high caliber of executives required for the
success of its business. The purpose of this program and the specific objectives
of the Committee are to:

        - Pay  for  performance,  motivating  both  long-and   short-term
          performance for the benefit of Ashland's shareholders;

        - Provide  a total compensation program competitive with those of
          companies  with  which  Ashland  competes  for  top  management
          talent;

        - Place  greater  emphasis  on  variable  incentive  compensation
          versus fixed or base pay, particularly for Ashland's  executive
          officers;

        - Reward  executives based primarily on  the performance of their
          particular  business   units,  while   including  a   component
          recognizing corporate performance;

        - Encourage   significant  Ashland  Common   Stock  ownership  by
          Ashland's executive officers in order to align their  interests
          with those of Ashland's shareholders; and

                                       16
<PAGE>
        - Most  importantly, join shareholder and management interests in
          achieving superior performance  which should  translate into  a
          superior total return to Ashland's shareholders.

    Overall,   Ashland's  executive  compensation  program  is  designed  to  be
performance-oriented, with a large portion of executive compensation "at  risk".
The portion of total compensation represented by annual and long-term incentives
that  relate directly to performance has grown significantly and now constitutes
over 60% of the total compensation of Ashland's executive officers.

    In recent  years,  the Committee  has  expanded the  number  of  individuals
eligible  for  annual  incentives and  option  grants  in order  to  enhance the
commitment of mid-level managers to the objectives of the Company, its principal
business units, and Ashland's shareholders. Today approximately 330 of Ashland's
management and  professional  employees  participate  in  the  Company's  annual
incentive  plan, and  approximately 490  employees participate  in the Company's
stock option program.

    In fiscal year 1993, the Committee retained Frederic W. Cook & Co., Inc., an
independent  nationally-known  compensation  consultant,  to  review   Ashland's
Executive   Compensation  Program.  After  extensive  study,  Frederic  W.  Cook
concluded that Ashland's program is both reasonable and competitive.

                        ASHLAND'S COMPENSATION PROGRAMS

    In order to further the  Committee's objectives, the executive  compensation
program  for Ashland's executive officers includes three primary components: (1)
base pay; (2) an annual incentive  bonus; and (3) a long-term incentive  program
consisting of stock options and performance shares or units. The overall program
is  designed to provide total compensation opportunities which are comparable to
the opportunities provided by a group of nineteen companies of similar size  and
diversity  to Ashland  (the "Compensation  Peer Group").  This Compensation Peer
Group contains a  larger number of  companies than the  peer group of  companies
selected  for comparison in  the Five-Year and  Ten-Year Cumulative Total Return
Performance Graphs.

BASE SALARY

    Annual salary  is  designed to  compensate  executives for  their  sustained
performance. Base salary levels for executive officers are reviewed each year by
the  Committee and are generally  less than the median  of the Compensation Peer
Group. In addition, consideration is given  to individual experience as well  as
individual  and  corporate,  subsidiary or  division  performance.  Increases in
salaries are  typically granted  annually; however,  executive salary  increases
have  been delayed  to at least  14-month periods  during two of  the last three
fiscal years  in recognition  of less  than satisfactory  corporate  performance
during  these periods.  Although salary  increases were  granted this  year, the
Committee has determined that pay increases  for executive officers will not  be
considered again for a period of 15 months.

ANNUAL INCENTIVE BONUS

    Incentive  compensation is awarded annually based 20% upon the participant's
individual performance  for the  last fiscal  year and  80% upon  the  Company's
operating  performance as  further described  below. Within  ninety days  of the
beginning of each fiscal  year, (i) corporate Return  on Equity ("ROE")  Hurdles
and  Targets, (ii) division and subsidiary  Return on Investment ("ROI") Hurdles
and Targets, and (iii) for the Chairman of the Board and Chief Executive Officer
and President and Chief  Operating Officer, in addition  to the ROE Hurdles  and
Targets,  a net income Target, are set  by the Committee for the upcoming fiscal
year. "Hurdles" are  the minimum  objectives that must  be reached  in order  to
trigger  a  bonus payout.  If the  applicable  "Target(s)" is  achieved, maximum
incentive payments  may be  earned. The  Committee may  adjust incentive  awards
downward based on such factors as the Committee deems appropriate.

    Awards  for the Chairman of the Board and Chief Executive Officer, President
and Chief  Operating  Officer  and  senior vice  presidents  (other  than  group
operating  officers  and  division  and subsidiary  presidents)  are  based upon
overall corporate performance. For Ashland group operating officers, awards  are
based  upon the performance of the business units for which they are responsible
in addition to a corporate performance component. Awards to corporate  employees
are based equally upon general

                                       17
<PAGE>
overall   corporate  performance  and  division  performance  and  for  division
employees are entirely  based on division  performance. A participant's  maximum
potential  payout is generally a fixed percentage  of the midpoint of the annual
salary range for the position held by the participant and is dependent upon  the
participant's level of participation in Ashland's Incentive Compensation Plan.

    Historically,  awards  of incentive  compensation have  been paid  solely in
cash. Payment of FY 1994 awards was generally made 80% in cash and 20% in shares
of Ashland  Common Stock,  in keeping  with the  Committee's belief  that  stock
ownership provides a direct relationship between an executive's compensation and
the  shareholders'  interests. It  is anticipated  that payment  of any  FY 1995
awards will also be made 80% in cash and 20% in shares of Ashland Common Stock.

LONG-TERM INCENTIVE COMPENSATION

  PERFORMANCE SHARES/UNITS

    The performance share/unit program is  a long-term incentive plan  primarily
tied  to company performance. It is designed to motivate senior executives whose
work most affects  Company earnings and  to tie their  compensation directly  to
Ashland's  long-term  financial  objectives.  Historically,  the  Committee  has
granted awards of performance  shares or units to  selected employees every  two
years  with each  award covering  a four-year  performance cycle.  The number of
performance shares or units  awarded is based  on the employee's  responsibility
level, performance, and salary level. Awards granted to date under the plan have
generally  ranged from 70% to  160% of an employee's  base salary. Payment of an
award is made only if one or more of the established performance objectives  are
met  over the four-year performance period. In the past, awards were denominated
in cash and have been paid in cash. In keeping with the goal of enhancing  stock
ownership  by executives,  performance awards  for the  FY 1995-1998 performance
period to certain of Ashland's executive officers were denominated in shares  of
Ashland  Common Stock. It is anticipated payment of these awards will be made in
shares of Ashland Common Stock.

    Performance objectives are determined by  the Committee at the beginning  of
each  performance period. Historically, awards made prior to fiscal year 1993 to
corporate employees were based  100% on the achievement  of a minimum  four-year
average  ROE. Awards made for the  performance periods beginning in fiscal years
1993 and  thereafter to  corporate employees  are based  on achievement  of  the
following  performance objectives: (a) a minimum four-year average corporate ROE
(the "corporate objective"); (b) total  return to shareholders ("TRS") at  least
equal to or greater than the median of the TRS of a peer group of companies over
the  four-year period (the "peer TRS objective");  and (c) TRS at least equal to
or greater than the median  of the companies in the  Standard & Poor's 500  over
the  four-year period (the  "S&P TRS objective").  These objectives are weighted
50%, 25%, and 25%, respectively. Historically, awards made prior to fiscal  year
1993  to division and subsidiary personnel were  based 50% on the achievement of
the corporate  objective and  50%  on the  achievement  of a  minimum  four-year
average  ROI for the  division or subsidiary  in which the  person was employed.
Beginning in fiscal year  1993 and thereafter, the  awards made to division  and
subsidiary  personnel  are based  on  achievement of  the  following performance
objectives: (a) a minimum four-year average  ROI for the applicable division  or
subsidiary; (b) the corporate objective; (c) the peer TRS objective; and (d) the
S&P  TRS objective.  These objectives are  weighted 50%, 25%,  12.5%, and 12.5%,
respectively. For  the performance  period  beginning in  fiscal year  1995,  in
addition  to the performance objectives above, awards are based upon achievement
of an average net  income objective for the  four-year period. If the  foregoing
objectives are met, the Committee may adjust any award payment downward based on
such factors as the Committee deems appropriate.

  STOCK OPTIONS

    Ashland's employee stock option program is a long-term plan designed to link
executive compensation with increased shareholder value over time. The Committee
believes  that the use of stock is  an important key employee retention tool and
results in long-term management  for the benefit  of Ashland's shareholders.  In
determining the amount of stock options to be granted annually to key employees,
a  target number  of shares  for each executive  grade level  is established. In
addition, the Committee

                                       18
<PAGE>
considers the amount and terms of stock options currently held by the  employee,
the employee's experience and performance, as well as the Company's expectations
of the executive's future contributions.

    All  stock options  are granted  with an  exercise price  equal to  the fair
market value of  Ashland Common  Stock on the  date of  grant. Accordingly,  the
upside  or  downside  value  of  options  granted  to  an  executive corresponds
exclusively with Ashland's stock price performance. In the event that  Ashland's
stock  price declines to a  level below the option  grant price, options are not
re-valued or re-issued.  Vesting of  awards generally  occurs over  a period  of
three years.

STOCK OWNERSHIP GUIDELINES

    The  Committee  and Senior  Management  believe that  linking  a significant
portion of  an  executive's  current  and potential  future  net  worth  to  the
Company's  success, as reflected in the stock price, gives the executive a stake
similar to that of the Company's owners and results in long-term management  for
the benefit of those owners.

    Consistent  with  this  philosophy, the  Committee  adopted  Stock Ownership
Guidelines in  fiscal  1993  for  17  of  Ashland's  executive  officers.  These
guidelines  establish minimum  levels of stock  ownership as  follows: the Chief
Executive Officer --  stock having a  value equal  to 5 times  base salary;  the
President  --  4  times  base  salary;  senior  vice  presidents,  division  and
subsidiary presidents and administrative vice presidents -- 3 times base salary.
The Board has also adopted  Stock Ownership Guidelines for non-employee  members
of  the  Board  of Directors  described  under "Compensation  of  Directors." In
keeping with this philosophy, payment of incentive compensation for FY 1994  was
generally made 20% in Ashland Common Stock and it is anticipated that payment of
fiscal  1995  incentive compensation  will  also be  made  20% in  stock.  It is
anticipated that FY 1993-1996 performance unit awards will be paid 50% in stock,
with the remainder  to be paid  in cash. In  addition, FY 1995-1998  performance
awards  to certain executive officers  were denominated 100% in  stock and it is
anticipated that payment, if any, will be made 100% in stock.

DEDUCTIBILITY OF COMPENSATION

    Under new  Section 162(m)  of  the Internal  Revenue  Code, the  Company  is
subject  to the loss of  the deduction for compensation  in excess of $1,000,000
paid to one or more of the executive officers named in this proxy statement. The
deduction can be preserved  if the Company complies  with certain conditions  in
the design and administration of its compensation programs.

    The Committee believes all compensation paid in FY 1994 is deductible by the
Company.  Upon shareholder  approval of the  1995 Performance Unit  Plan and the
Incentive Compensation Plan for Key Executives as described in Items IV and V of
this proxy statement, the Committee anticipates that all compensation to be paid
in FY 1995 will be fully deductible.  The Committee has determined that it  will
make  every  reasonable  effort, consistent  with  sound  executive compensation
principles and the needs of the Company, to ensure that all future amounts  paid
to its executive officers will be fully deductible by the Company.

OTHER PLANS

    Ashland  also has  various broad-based  employee benefit  plans, including a
Leveraged Employee  Stock  Ownership  and Employee  Thrift  Plan.  Ashland  also
maintains  pension,  insurance  and  other  benefit  plans  for  its  employees.
Executives participate  in these  plans  on the  same  terms as  other  eligible
employees, subject to any legal limits on the amounts that may be contributed or
paid to executives under the plans.

COMPENSATION OF THE CHIEF EXECUTIVE OFFICER

    In  determining Mr. Hall's base salary  for FY 1994, incentive compensation,
performance share award and  stock option grant,  the Committee considered  both
Ashland's  overall performance  and Mr.  Hall's individual  performance. It also
considered competitive compensation received by chief executive officers of  the
Compensation  Peer Group  and Mr. Hall's  thirteen years of  experience as Chief
Executive Officer of Ashland.

                                       19
<PAGE>
    Ashland made  important  strides on  all  fronts  in FY  1994,  including  a
substantial  increase in earnings over the prior year, a significant improvement
in its  balance sheet  and financial  position and  the Advantage  Ashland  cost
reduction  and effectiveness program which is anticipated to result in more than
$30 million  overall in  cost benefits.  During this  period, there  was a  4.4%
increase in the price of Ashland Common Stock, a total return to shareholders of
7.4%  and a return on  average common shareholders' equity  of 14.5%. Net income
for the year totaled $197 million or $2.94 a share. This compares to net  income
of  $142 million, or $2.26 a share, for  FY 1993. At 1994 fiscal year end, total
debt accounted for 48% of total capitalization, compared to 51% at the end of FY
1993.

    Considering these positive factors, Mr. Hall's  base salary for FY 1994  was
$800,000,  which was  below the median  of the Compensation  Peer Companies. Mr.
Hall also received incentive compensation for  FY 1994 of $836,741 paid in  cash
as performance for the year exceeded the established Hurdle, although it did not
meet  the Target. A performance  unit award payout of  $209,226 was received for
the  achievement  of  a  four-year  average  9.45%  ROE  for  the  FY  1991-1994
performance period. In addition, Mr. Hall received a performance share award for
the  FY 1995-1998  performance period of  39,802 shares. In  September 1994, Mr.
Hall received a base salary increase of  $80,000 and received an award of  stock
options  to purchase 50,000 shares of Ashland  Common Stock at an exercise price
equal to the then fair market value of $35.875 per share.

                                          PERSONNEL AND COMPENSATION
                                          COMMITTEE

                                          Thomas E. Bolger, Chairman
                                          Samuel C. Butler
                                          Frank C. Carlucci
                                          Jane C. Pfeiffer
                                          Michael D. Rose

                                       20
<PAGE>
FIVE-YEAR AND TEN-YEAR CUMULATIVE TOTAL RETURN PERFORMANCE GRAPHS

    The following  graphs compare  Ashland's five-year  and ten-year  cumulative
total   shareholder  return  (assuming  reinvestment   of  dividends)  with  the
cumulative total  return of  the Standard  & Poor's  500 Index  and a  group  of
company  peers which  consists of Diamond  Shamrock, Inc.;  FINA, Inc.; Pennzoil
Company; Sun Company, Inc.; Total Petroleum (North America) Ltd.; Union  Carbide
Corporation and USX-Marathon Group.

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
                   ASHLAND OIL, S&P 500 INDEX AND PEER GROUP

                                [Graph Appears Here]

<TABLE>
<CAPTION>
                                       1989   1990   1991   1992   1993   1994
                                       ----   ----   ----   ----   ----   ----
      <S>                              <C>    <C>    <C>    <C>    <C>    <C>
      Ashland                          100     78     80     68     96    103
      S&P 500                          100     91    119    132    149    155
      Peer Group                       100     85     98     85    104    116
</TABLE>

                                       21
<PAGE>
                 COMPARISON OF TEN-YEAR CUMULATIVE TOTAL RETURN
                   ASHLAND OIL, S&P 500 INDEX AND PEER GROUP

                                [Graph Appears Here]

<TABLE>
<CAPTION>
                    1984     1985     1986     1987     1988     1989     1990     1991     1992     1993     1994
                   ------   ------   ------   ------   ------   ------   ------   ------   ------   ------   ------
<S>                <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>
Ashland              100      133      250      280      292      362      284      289      245      346      372
S&P 500              100      115      151      217      190      253      229      301      334      377      391
Peer Group           100      114      117      162      147      186      159      183      158      195      217
</TABLE>

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The  members of  the Personnel  and Compensation  Committee of  the Board of
Directors during fiscal year  1994 were Mr. Bolger  (Chairman), Mr. Butler,  Mr.
Carlucci,  Mrs. Pfeiffer  and Mr.  Rose. During  fiscal year  1994, the  firm of
Cravath, Swaine & Moore,  of which Mr.  Butler is a member,  was paid for  legal
services rendered to Ashland and certain of its subsidiaries.

                       ITEM II.  RATIFICATION OF AUDITORS

    The Audit Committee of the Board of Directors recommended and the Board has,
subject  to  shareholder  ratification, appointed  Ernst  & Young  to  audit the
accounts of Ashland  and its  subsidiaries for fiscal  1995. Ernst  & Young  has
audited the accounts of Ashland and its subsidiaries for many years.

    The  following resolution concerning the appointment of independent auditors
will be offered at the meeting:

        "RESOLVED, that the appointment by the Board of Directors of the Company
    of Ernst & Young to audit the  accounts of the Company and its  subsidiaries
    for the fiscal year 1995 is hereby ratified."

    Representatives  of Ernst & Young will be present at the Annual Meeting with
the opportunity to  make a statement  and to respond  to appropriate  questions.
Submission  of the  appointment to  shareholders is  not required.  However, the
Board will reconsider the appointment if it is not approved by the shareholders.
The appointment  will be  deemed ratified  if the  votes cast  in favor  of  the
proposal  exceed the  votes cast  against the  proposal. Abstentions  and broker
non-votes are not counted as votes cast either for or against the proposal.

                                       22
<PAGE>
                    ITEM III.  AMENDMENT OF SECOND RESTATED
                           ARTICLES OF INCORPORATION

    The Board  of  Directors  of  Ashland  has  voted,  subject  to  shareholder
approval,   to  amend  Article  I  of  Ashland's  Second  Restated  Articles  of
Incorporation, as amended,  in order to  change the name  of Ashland to  Ashland
Inc.

    This  change of name is  believed by the Board  of Directors to be desirable
and in the  best interests  of Ashland  in order to  identify the  Company in  a
manner  which more clearly reflects its  unified network of refining, energy and
chemical businesses and yet retains the historical name of Ashland.

    The amendment  will be  adopted only  if the  votes cast  in favor  of  such
amendment  exceed the votes cast against  such amendment. Abstentions and broker
non-votes are not counted as votes cast either for or against the amendment.

    FOR THE REASONS STATED  HEREIN, THE BOARD OF  DIRECTORS RECOMMENDS THAT  THE
SHAREHOLDERS VOTE FOR THIS PROPOSAL.

                           ITEM IV.  APPROVAL OF THE
                           1995 PERFORMANCE UNIT PLAN

    Ashland  Oil,  Inc.'s Performance  Unit  Plan was  adopted  by the  Board of
Directors in November 1977  and approved by Ashland's  shareholders at the  1978
Annual  Meeting. The plan was subsequently amended by the Board in November 1984
and approved  by the  shareholders  at the  1985  Annual Meeting  (the  "Amended
Plan"). The Amended Plan expired September 30, 1994.

    The  1995 Performance Unit Plan (the "1995  Plan") was approved by the Board
on November  3, 1994  to be  effective as  of October  1, 1994,  subject to  the
approval  of the shareholders at the January  26, 1995 Annual Meeting. The Board
has determined  that  a new  performance  unit plan  is  needed to  promote  the
interests  of Ashland and its shareholders  by offering a long-term incentive to
key employees  who will  be largely  responsible for  the long-term,  profitable
growth of the Company. In addition, the Board feels the 1995 Plan will encourage
such  employees to remain with Ashland and will also encourage qualified persons
to seek and accept employment with the Company.

    As discussed in the Personnel and Committee Report on Executive Compensation
of this proxy  statement, the  Code was  amended in 1993  to add  a new  Section
162(m),  which  disallows federal  income tax  deductions for  certain executive
compensation in excess  of $1  million per year  per covered  employee (the  "$1
million   limit").  Under   Section  162(m),  compensation   that  qualifies  as
"performance-based compensation" is not subject to  the $1 million limit. It  is
intended  that compensation  granted pursuant to  the 1995 Plan  will qualify as
"performance-based compensation."

    The principal features of the 1995  Plan are summarized below. This  summary
is  qualified in  its entirety by  reference to the  full text of  the 1995 Plan
attached as Exhibit A to this Proxy Statement.

    ELIGIBILITY AND ADMINISTRATION.  Performance  Unit Awards (as defined  under
the  1995 Plan) may  only be granted to  regular, full-time, salaried employees,
including officers,  of  Ashland,  its subsidiaries  and  affiliates.  Based  on
participation in the Amended Plan, at September 30, 1994, it is anticipated that
approximately  134 employees will  be eligible to participate  in the 1995 Plan.
The 1995 Plan is administered by  the Personnel and Compensation Committee.  The
Committee  may  amend  the  1995  Plan, but  may  not,  without  full  Board and
shareholder approval, approve any amendment which would (i) increase the  amount
of securities that may be issued under the 1995 Plan, (ii) materially modify the
requirements  as to eligibility for  participation, or (iii) materially increase
the benefits accruing to employees under the 1995 Plan.

    SHARES SUBJECT TO THE 1995 PLAN.   Up to 2,200,000 shares of Ashland  Common
Stock  are authorized for issuance  under the 1995 Plan.  The 1995 Plan provides
for appropriate adjustment  in the number  of shares available  in the event  of
certain corporate transactions, including stock dividends and splits.

    PLAN BENEFITS GENERALLY.  Performance Unit Awards may be made to an employee
contingent upon the future performance of Ashland and/or the division or company
in which the employee works. No later

                                       23
<PAGE>
than  ninety days after the commencement of a performance period applicable to a
particular Performance Unit Award, the Committee shall establish the performance
goals applicable to such  award in writing  and the time  period over which  the
performance  shall  be measured.  Performance Unit  Awards may  be based  upon a
variety of performance goals as described in the 1995 Plan. After  establishment
of  the performance measures applicable to  a particular Performance Unit Award,
the Committee may not revise the measures to increase the amount of compensation
otherwise payable under  the Performance  Unit Award.  However, the  performance
goals  and  amounts payable  upon  attainment of  the  performance goals  may be
adjusted during any performance period to reflect promotions, transfers or other
changes in an employee's employment so long as such changes are consistent  with
the  performance goals  established for other  employees in the  same or similar
positions.

    In making a Performance Unit Award,  the Committee may take into account  an
employee's responsibility level, performance, cash compensation level, incentive
compensation  awards  and other  factors. Each  Performance  Unit Award  will be
established in dollars or  shares of Ashland Common  Stock, or a combination  of
both,  as determined by the  Committee and will be  based on the employee's base
salary on the date  of the award.  The original amount  of any Performance  Unit
Award  may not exceed 400% of the employee's then annual base salary. Payment of
a Performance Unit Award may not exceed  the original amount of such award,  and
the  amount of all  Performance Unit Awards  for a performance  period shall not
exceed 2% of stockholders' equity as shown in the Annual Report to  Shareholders
at the end of the fiscal year immediately preceding the commencement of the such
performance  period. In  determining the  amount of  any Performance  Unit Award
made,  in   whole   or  in   part,   in   shares  of   Ashland   Common   Stock,
the  value thereof shall be based  on the fair market value  of the stock on the
first day of  the performance  period or such  date as  the Committee  otherwise
determines.

    Payment  of a  Performance Unit  Award may be  made in  cash, Ashland Common
Stock or a  combination of  both. Employees may  be offered  the opportunity  to
defer  the receipt of payment of a  Performance Unit Award. Ashland Common Stock
may be granted (i) as a bonus for deferral, or (ii) as a bonus for retaining the
Common Stock received  in payment of  a Performance Unit  Award for a  specified
period  of time. In  no event shall the  value of the Common  Stock granted as a
bonus for deferral or retention exceed 20% of the amount deferred or retained.

    An employee must be employed at the end of the performance period to receive
payment of an  award. However,  in the event  that an  employee's employment  is
terminated  by death, disability or retirement, the employee shall receive a pro
rata portion of the payment of his or her Performance Unit Award based upon  the
portion  of the performance period during which  the employee was so employed so
long as  the performance  goals are  subsequently achieved.  In the  event of  a
"change in control" of Ashland (as defined in the 1995 Plan), (i) there shall be
an  acceleration  of any  Performance Period  relating  to any  Performance Unit
Award, and (ii) payment of any Performance  Unit Award shall be made in cash  as
soon  as practicable after such change in  control based upon achievement of the
Performance Goals applicable  to such  award up  to the  date of  the change  in
control.  Further, Ashland's  obligation with  respect to  such Performance Unit
Award shall  be  assumed,  or  new  obligations  substituted  therefor,  by  the
acquiring  or surviving corporation  after such change  in control. In addition,
prior to the date of such change in control, the Committee, in its sole judgment
may make such adjustments to any Performance Unit Award as may be appropriate to
reflect such change in control.

    Unless terminated sooner by the Committee, the 1995 Plan shall terminate on,
and no Performance  Unit Awards  shall be granted  after, the  first meeting  of
shareholders  in  2000.  Termination  of  the 1995  Plan  shall  not  affect any
Performance Unit Awards outstanding prior to the plan's termination.

    ADDITIONAL INFORMATION.    No  benefits  or amounts  have  been  awarded  or
received  under  the  1995  Plan,  nor are  any  such  benefits  or  amounts now
determinable. For comparison purposes, please  refer to the LTIP Payouts  column
of  the Summary Compensation  Table on page  12 for amounts  received for the FY
1991-1994 performance period. In  addition to the data  shown in that table,  in
1994,  all executive officers  as a group received  $1,200,035 and all employees
excluding executive officers,  received $2,400,635  under the  Amended Plan  for
this same performance period.

                                       24
<PAGE>
    Approval  of the 1995 Plan requires the affirmative vote of the holders of a
majority  of  the  outstanding  shares  of  Ashland  Common  Stock  present   or
represented  at  the  1995 Annual  Meeting  and  voting together  as  one class.
Abstentions and broker  non-votes are not  counted as votes  cast either for  or
against the proposal.

    FOR  THE REASONS STATED  HEREIN, THE BOARD OF  DIRECTORS RECOMMENDS THAT THE
SHAREHOLDERS VOTE FOR THIS PROPOSAL.

                            ITEM V.  APPROVAL OF THE
                 INCENTIVE COMPENSATION PLAN FOR KEY EXECUTIVES

    Ashland Oil, Inc.'s  Incentive Compensation  Plan was first  adopted by  the
Board  of Directors in January 1974. A  new plan was subsequently adopted by the
Board in January 1982, as later amended from time to time (the "Existing Plan").
The principal purposes of  the Existing Plan are  to provide eligible  employees
with incentives to earn annual incentive compensation through the achievement of
performance  goals and to assist Ashland in attracting, motivating and retaining
key employees on a competitive basis.

    In order  for  incentive  compensation paid  to  certain  Ashland  executive
officers  to qualify as a "performance-based compensation" under Section 162(m),
on November 3, 1994, the Board approved the Incentive Compensation Plan for  Key
Executives  (the "IC Plan"), subject to  shareholder approval at the January 26,
1995 Annual Meeting. If  approved and adopted by  the shareholders, the IC  Plan
will  become effective as of  September 14, 1994. Like  the Existing Plan, which
will remain in place with respect to other eligible employees of Ashland, the IC
Plan provides for annual incentive award  opportunities based upon the level  of
performance of each of the participants.

    Below is a summary of the principal features of the IC Plan. This summary is
qualified  in its entirety by reference to the full text of the IC Plan attached
as Exhibit B to this Proxy Statement.

    ELIGIBILITY AND ADMINISTRATION.  The  Chief Executive Officer and the  Chief
Operating  Officer of the Company, as well as any other executive officer as may
be chosen  by the  Committee (the  "Eligible Officers"),  shall be  eligible  to
receive  Incentive Awards under the IC Plan.  The IC Plan is administered by the
Committee which may  amend the  IC Plan,  but may  not, without  full Board  and
shareholder  approval, approve any amendment which would (i) increase the number
of securities that may be issued under  the IC Plan, (ii) materially modify  the
requirements  for  eligibility,  or  (iii)  otherwise  materially  increase  the
benefits to plan participants.

    SHARES SUBJECT TO THE IC PLAN.  Up to 150,000 shares of Ashland Common Stock
are authorized  for  issuance  under the  IC  Plan.  The IC  Plan  provides  for
appropriate adjustment in the number of shares available in the event of certain
corporate transactions, including stock dividends and splits.

    PLAN  BENEFITS GENERALLY.  No later  than ninety days after the commencement
of the performance period applicable to an Incentive Award, the Committee  shall
establish  in writing  one or more  performance goals, including  the Hurdle and
Target (as defined  below), that  must be reached  by the  Eligible Officers  in
order  to  receive an  Incentive Award  for  the applicable  performance period.
"Hurdle" means the minimum performance goal(s) that must be reached in order for
the participant to receive any  Incentive Award. "Target" means the  performance
goal(s) that must be reached in order for the participant to receive the maximum
Incentive  Award.  The maximum  Incentive  Award is  a  fixed percentage  of the
midpoint of the salary  range for the  position held by  the participant and  is
based  upon the participant's level of  employment. No participant may receive a
maximum Incentive Award of more than 150% of their salary range midpoint.

    Performance goals may be based  on a variety of  measures as more fully  set
forth in the IC Plan. After establishment of the performance goals applicable to
a  particular award, the Committee  may not revise the  measures to increase the
amount of  compensation  otherwise  payable under  the  award.  Notwithstanding,
performance  goals and  the amounts payable  upon attainment  of the performance
goals may be

                                       25
<PAGE>
adjusted during any performance period to reflect promotions, transfers or other
changes in a  participant's employment so  long as such  changes are  consistent
with  the performance  goals established for  other participants in  the same or
similar positions.

    At the end of  each performance period, Incentive  Awards may be paid  based
upon  the achievement  of the applicable  performance goals  and the participant
achieving the highest possible individual performance rating for the performance
period. To the extent that a  participant does not achieve the highest  possible
individual performance rating, the Committee shall have the discretion to reduce
the  amount payable to the participant;  provided that no payment for individual
performance shall be made unless the performance goals are achieved. Payment  of
an  award may be  made in cash, Ashland  Common Stock or  a combination of both.
Participants may be offered the opportunity  to defer the receipt of payment  of
an  Incentive Award. Common Stock may be granted  (i) as a bonus for deferral or
(ii) as a bonus for retaining Common  Stock received in payment of an  Incentive
Award for a specified period of time, all under such terms as may be established
by  the Committee from time to  time. In no event shall  the value of the Common
Stock granted as a bonus  for deferral or retention exceed  20% of the value  of
the Incentive Award so deferred or retained.

    A  participant must  be employed  at the  end of  the performance  period to
receive  payment  of  an  award;  provided,   however,  in  the  event  that   a
participant's  employment is terminated by  death, disability or retirement, the
participant shall receive a pro rata portion of the payment of his or her  award
based  upon the portion  of the performance period  during which the participant
was so employed so long as  the performance goals are subsequently achieved.  In
the  event of a "change in control" of  Ashland (as defined in the IC Plan), (i)
there shall  be  an acceleration  of  any  performance period  relating  to  any
Incentive  Award, and (ii) payment of any  Incentive Award shall be made in cash
as soon as practicable  after such change in  control based upon achievement  of
the  Performance Goals applicable to such award up  to the date of the change in
control. Further, the Company's obligation with respect to such Incentive  Award
shall  be assumed, or new obligations  substituted therefor, by the acquiring or
surviving corporation after such  change in control. In  addition, prior to  the
date  of such change  in control, the  Committee, in its  sole judgment may make
such adjustment to  any Incentive Award  as may be  appropriate to reflect  such
change in control.

    Unless  terminated sooner by the Committee,  the IC Plan shall terminate on,
and no awards shall be granted after, the first meeting of shareholders in 2000.
Termination of the IC Plan shall not affect any awards outstanding prior to  the
plan's termination.

    ADDITIONAL  INFORMATION.  Messrs. Hall and  Chellgren have been approved for
participation in the  IC Plan for  the FY 1995  performance period. However,  no
benefits or amounts have been awarded or received under the IC Plan, nor are any
such benefits or amounts now determinable. For comparison purposes, please refer
to  the Bonus column  of the Summary  Compensation Table on  page 12 for amounts
received for the FY 1994 performance period by Messrs. Hall and Chellgren.

    Approval of the IC Plan  requires the affirmative vote  of the holders of  a
majority   of  the  outstanding  shares  of  Ashland  Common  stock  present  or
represented at  the  1995 Annual  Meeting  and  voting together  as  one  class.
Abstentions  and broker non-votes  are not counted  as votes cast  either for or
against the proposal.

    FOR THE REASONS STATED  HEREIN, THE BOARD OF  DIRECTORS RECOMMENDS THAT  THE
SHAREHOLDERS VOTE FOR THIS PROPOSAL.

                           ITEM VI.  APPROVAL OF THE
                           DEFERRED COMPENSATION PLAN

    The  Ashland  Oil, Inc.  Deferred Compensation  Plan  for Key  Employees was
initially adopted by Ashland's Board of  Directors in September 1985. This  plan
currently  provides certain Ashland employees as designated by the Committee the
opportunity to  defer all  or part  of their  Incentive Compensation  Award  and
Performance  Unit Award payments into a  deferred account. Amounts deferred earn
income based on the prime rate of interest. In September 1987, the Board adopted
the Deferred Compensation Plan for ERISA Forfeitures. Under this plan,  eligible
employees may defer amounts paid under Ashland's

                                       26
<PAGE>
ERISA  Forfeiture Plan. Deferred  amounts may earn additional  income based on a
hypothetical investment in various investment options available under  Ashland's
Employee  Thrift  Plan, including  a hypothetical  investment in  Ashland Common
Stock ("Stock Units").  Under these  deferral plans  (hereinafter the  "Original
Plans"),  deferred amounts plus earnings thereon, if any, are payable in cash to
the employee or  his or her  estate upon  termination of service  over the  time
period designated by the employee.

    On September 15, 1994, the Board of Directors approved the Ashland Oil, Inc.
Deferred Compensation Plan (the "Deferral Plan") which will replace the Original
Plans.  The Company is seeking shareholder approval  of the Deferral Plan at the
January 26, 1995 Annual Meeting to  qualify the Deferral Plan and the  crediting
of  Stock Units  under the  Deferral Plan  for an  exemption from  the liability
provisions of Section 16 of the Securities and Exchange Act of 1934. If approved
and adopted by the shareholders, the  Deferral Plan will become effective as  of
October 1, 1994.

    The  principal  features of  the Deferral  Plan  are summarized  below. This
summary is  qualified in  its entirety  by reference  to the  full text  of  the
Deferral Plan attached as Exhibit C to this Proxy Statement.

    PURPOSE.   The principal purpose of the Deferral Plan is to provide eligible
Ashland employees with  an opportunity  to defer receipt  of compensation  until
retirement  or termination of employment for  any other reason. In addition, the
Board believes  the Deferral  Plan  will promote  the  interests of  Ashland  by
providing  further stock ownership opportunities to eligible employees by giving
them the ability to defer compensation in the form of Stock Units.

    ELIGIBILITY AND ADMINISTRATION.  Any employee selected by the Committee  may
participate  in the Deferral Plan. Based on the Original Plans, at September 30,
1994, approximately 330 employees  who (i) had  amounts forfeited under  various
qualified  benefit plans  under the  provisions of  ERISA, and/or  (ii) received
incentive compensation awards or Amended Performance Unit Plan awards in FY 1994
were eligible  to  participate  in  the Deferral  Plan.  The  Deferral  Plan  is
administered  by the Committee which  may amend the Deferral  Plan, but may not,
without Board and  shareholder approval, (i)  increase the number  of shares  of
Ashland  Common  Stock  which  may  be  issued  under  the  Deferral  Plan, (ii)
materially modify the requirements  as to eligibility  to participate, or  (iii)
otherwise  materially increase the  benefits accruing to  participants under the
Deferral Plan.

    SHARES SUBJECT TO THE PLAN.   Up to 500,000  shares of Ashland Common  Stock
are  authorized for issuance under the Deferral Plan. The Deferral Plan provides
for appropriate adjustment  in the number  of shares available  in the event  of
certain corporate transactions, including stock dividends and splits.

    PLAN  BENEFITS GENERALLY.  Under the terms of the Deferral Plan, an eligible
employee may elect, on  or before the  dates specified in  the Deferral Plan  to
defer  receipt of  all or  a portion  of compensation  deemed deferrable  by the
Committee. Currently, Incentive Compensation Awards, Performance Unit Awards and
ERISA forfeiture payments are eligible for deferral under the Deferral Plan.

    Deferred  amounts  may  earn  additional  income  based  on  a  hypothetical
investment  in any  one or  more of the  investment options  available under the
Deferral Plan as prescribed  by the Committee, including  but not limited to  an
investment  in an  Ashland Common Stock  Fund ("Common  Stock Fund"). Currently,
deferred Incentive  Compensation Awards  and Performance  Unit Awards  may  earn
income  based  on the  prime rate  of  interest and/or  based on  a hypothetical
investment in Stock  Units in the  Common Stock Fund.  Payments under the  ERISA
Forfeiture  Plan  which are  deferred may  earn  income based  upon hypothetical
investments in investment options offered under Ashland's Thrift Plan, including
the Common Stock Fund.  Participants may transfer  amounts among the  investment
options available under the Deferral Plan.

    Amounts  allocated or transferred to a  participant's Common Stock Fund will
be converted into Stock  Units, with each Stock  Unit representing one share  of
Ashland  Common Stock. The  number of Stock  Units credited to  the Common Stock
Fund will be determined by  dividing (i) the dollar  value of the allocation  or
transfer amount by (ii) the fair market value of a share of Ashland Common Stock
on the effective date of the allocation or transfer, as applicable.

                                       27
<PAGE>
    Each  participant's  Common  Stock  Fund,  if  any,  will  be  credited with
additional Stock Units in  the event the Company  declares any dividends on  the
Ashland  Common Stock. The number of  additional Stock Units credited in respect
of any cash dividend will be determined  by dividing (i) the product of (a)  the
dollar  value of the dividend  declared in respect of  a share of Ashland Common
Stock multiplied by (b) the number of Stock Units credited to the  participant's
Common  Stock Fund as of the dividend record  date by (ii) the fair market value
of a share of Ashland Common Stock on the dividend payment date.

    Upon termination of service, payment of deferred amounts will be made, in  a
lump  sum or in  annual or quarterly  installments, in shares  of Ashland Common
Stock or cash,  or a  combination of both,  at the  participant's election.  The
amount of any cash distribution to be made in installments with respect to Stock
Units  will  be  determined  by  (i)  multiplying  the  number  of  Stock  Units
attributable to such  installment (determined as  hereinafter provided) by  (ii)
the  closing price of  the Ashland Common Stock  on the last  day of the quarter
immediately prior to  the date  on which  such installment  is to  be paid.  The
number  of Stock Units attributable to an installment shall be determined by (i)
multiplying the current number of Stock Units in the Common Stock Fund by (ii) a
fraction, the numerator  of which is  one and  the denominator of  which is  the
number  of installments in which distributions  remain to be made (including the
current distribution).  The amount  of  any stock  distribution  to be  made  in
installments  with  respect  to  the  participant's  deferral  account  will  be
determined by dividing (i) the amount  of cash attributable to such  installment
(determined  as hereinafter provided)  by (ii) the closing  price of the Ashland
Common Stock on the  last day of  the quarter immediately prior  to the date  on
which  the stock distribution is to be  made. The amount of cash attributable to
an installment shall be determined by  multiplying (i) the current cash  balance
in  such deferral account (minus any amounts in the Common Stock Fund) by (ii) a
fraction, the numerator  of which is  one and  the denominator of  which is  the
number  of installments in which distributions  remain to be made (including the
current distribution).

    Upon request of a Participant or a Participant's legal representative and  a
finding  by  the  Committee that  continued  deferral will  result  in financial
hardship to a Participant, the Committee may accelerate payment of the  deferral
account.

    CHANGE  OF CONTROL.  In the  event of a Change of  Control as defined in the
Deferral  Plan,  each  Participant  shall   immediately  receive  a  full   cash
distribution of the balance in his or her deferral account.

    Approval  of the Deferral Plan requires  the affirmative vote of the holders
of a  majority of  the outstanding  shares of  Ashland Common  Stock present  or
represented  at  the  1995 Annual  Meeting  and  voting together  as  one class.
Abstentions and broker  non-votes are not  counted as votes  cast either for  or
against the proposal.

    FOR  THE REASONS STATED  HEREIN, THE BOARD OF  DIRECTORS RECOMMENDS THAT THE
SHAREHOLDERS VOTE FOR THIS PROPOSAL.

                        ITEM VII.  SHAREHOLDER PROPOSAL

    John J. Gilbert of 29 East 64th St., New York, New York 10021-7043, owner of
124 shares of Ashland Common Stock, stating that he (i) represents the Lewis  D.
and John J. Gilbert Foundation, the owner of 100 shares of Ashland Common Stock,
(ii)  is a  co-trustee under  the will of  Minnie D.  Gilbert for  400 shares of
Ashland Common  Stock ,and  (iii) represents  an additional  family interest  of
1,112  shares of Ashland Common Stock, and  John C. Henry, owner of 2,850 shares
of Ashland Common Stock (Messrs. Gilbert and Henry hereinafter collectively  the
"Proponents"),  have notified Ashland in writing that they intend to present the
following resolution at the Annual Meeting:

        "RESOLVED: That  the stockholders  of Ashland  Oil, Inc.,  assembled  in
    annual  meeting in  person and  by proxy, hereby  request that  the Board of
    Directors take  the needed  steps to  provide that  at future  elections  of
    directors  new directors be  elected annually and  not by classes  as is now
    provided and  that  on  expiration  of  present  terms  of  directors  their
    subsequent election shall also be on an annual basis."

                                       28
<PAGE>
    The  Proponents have submitted  the following statement  in support of their
proposal (reproduced as written):

    "Continued strong support along with the lines we suggest were shown at  the
last  annual meeting when  37%, an increase  over the previous  years 24%, 2,533
owners of  18,647,405 shares,  were cast  in favor  of this  proposal. The  vote
against included 2,360 unmarked proxies.

    Last  year ARCO, to its credit, voluntarily ended theirs stating that when a
very high percentage, 34.6%, desired it to  be changed to an annual election  it
was  reason enough  for them  to change  it. Several  other companies  have also
followed suit such as Pacific Enterprises, Hanover Direct and others.

    Because of normal need  to find new directors  and because of  environmental
problems  and the recent avalanche of derivative losses and many groups desiring
to have directors who  are qualified on  the subjects we  think that ending  the
stagger   system  of  electing  directors  is  the  answer.  In  addition,  some
recommendations have been made to carry out  the Valdez 10 points. The 11th,  in
our  opinion, should be to  end the stagger system  of electing directors and to
have cumulative voting. Ashland does have the latter, to its credit.

    In spite of our differences, due to weather conditions and not being able to
attend the meeting,  my questions about  potholes etc. were  the only  questions
raised  at the  meeting and  the vote  on my  resolution, while  not technically
presented, was an enormous  increase in favor of  ending the stagger system,  as
disclosed in the post-meeting report.

    Recently  Equitable Life  Insurance Company,  which is  now called Equitable
Companies, converted  from  a  policy  owned company  to  a  public  stockholder
meeting, Thanks to AXA, the comptrolling French insurance company not wanting it
they now do not have a staggered board.

    Maybe,  ending the stagger system of electing directors at Ashland Oil would
have helped the company in its past losses.

    The Orange and Rockland Utility Company had a terrible time with the stagger
system and its 80% clause to recall  a director. The chairman was involved in  a
scandal  effecting the company interest. Not  having enough votes the meeting to
get rid of the chairman  had to be adjourned.  Finally at the adjourned  meeting
enough votes were counted to recall him.

    If  you agree, please mark  your proxy for this  resolution; otherwise it is
automatically cast against it, unless you have marked to abstain."

    THE BOARD  OF  DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS  VOTE  AGAINST  THIS
PROPOSAL FOR THE FOLLOWING REASONS:

    The  identical  proposal was  presented by  the  Proponents and  defeated at
Ashland's 1994, 1993  and 1992 Annual  Meetings of Shareholders  when more  than
63%,  70% and 71%, respectively, of the  shares of Common Stock voted were voted
against it.

    Ashland's directors, elected by the  shareholders, are fully accountable  to
serve  the shareholders' interests throughout their term of office, whether that
term is three years  or one year.  The Board of Directors  believes there is  no
reason  to  change  the current  procedure  of  electing a  classified  Board of
Directors with a staggered system of election (the "Classified Board"),  adopted
by  Ashland's shareholders in 1986 with more than 75% of the votes cast in favor
of  the  procedure.  Further,  similar  Classified  Board  provisions  exist  at
approximately 290 of the 500 companies comprising the 1994 Standard & Poor's 500
Stock Price Index.

    The  Board  of  Directors continues  to  believe that  the  Classified Board
structure is a sound  one. Under this structure  approximately one-third of  the
Board  of Directors  is elected annually  for a three-year  term. The Classified
Board requires  that at  least two  annual meetings,  rather than  one, be  held
before  a change in  control of the  Board could be  effected through the normal
election process. This longer time  period assures the continuity and  stability
of management that Ashland has traditionally enjoyed.

                                       29
<PAGE>
    The  shareholder proposal will be adopted only if the votes cast in favor of
such proposal  exceed the  votes  cast against  such proposal.  Abstentions  and
broker  non-votes  are not  counted  as votes  cast  either for  or  against the
proposal. The adoption of this proposal would not in itself reinstate the annual
election of directors but would simply amount  to a request that the Board  take
the "needed steps" to accomplish such reinstatement.

    THE  BOARD  OF  DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS  VOTE  AGAINST THIS
SHAREHOLDER PROPOSAL.

                                 MISCELLANEOUS

    The expenses of solicitation  of proxies for  the Annual Meeting,  including
the  cost of  preparing and  mailing this  Proxy Statement  and the accompanying
material, will be paid  by Ashland. Such expenses  may also include the  charges
and  expenses  of  banks, brokerage  houses  and other  custodians,  nominees or
fiduciaries for forwarding proxies  and proxy material  to beneficial owners  of
shares.  Solicitation may  be made  by mail,  telephone, telegraph  and personal
interview, and by regularly engaged officers and employees of Ashland, who  will
not  be additionally compensated therefor. Ashland has arranged for the services
of Morrow & Co., Inc. ("Morrow") to  assist in the solicitation of proxies.  The
fees  of Morrow, estimated at $35,000  excluding out-of-pocket expenses, will be
paid by Ashland.

    The Board of Directors  knows of no  other matters to be  voted upon at  the
Annual Meeting. If any other matters properly come before the Annual Meeting, it
is the intention of the persons named in the enclosed proxy card to vote on such
matters in accordance with their judgment.

    Any  shareholder who executes a  proxy card may revoke  it by giving written
notice to the Secretary of Ashland or by giving to the Secretary a duly executed
form of proxy bearing  a date later  than the proxy card  being revoked, at  any
time  before such proxy is  voted. Attendance at the  meeting shall not have the
effect of  revoking  a proxy  unless  the  shareholder so  attending  shall,  in
writing,  so notify  the Secretary  of the  meeting prior  to the  voting of the
proxy.

    A proxy card which is properly signed,  dated and not revoked will be  voted
in  accordance with the  instructions contained thereon.  If no instructions are
given, the persons named on the proxy  card solicited by the Board of  Directors
intend  to vote  FOR the (i)  election of  the six nominees  for directors, (ii)
ratification of  the appointment  of independent  auditors for  the 1995  fiscal
year,  (iii) amendment to  Ashland's Second Restated  Articles of Incorporation,
(iv) approval of the 1995 Performance  Unit Plan, (v) approval of the  Incentive
Compensation  Plan  for  Key  Executives  and  (vi)  approval  of  the  Deferred
Compensation Plan and AGAINST the  shareholder proposal requesting the Board  to
require that at future elections of directors all directors be elected annually.

    Any  shareholder may strike out  the names of the  proxies designated by the
Board of Directors on the proxy card and may write in and substitute the name of
any other person and  may deliver the  revised proxy card  to such other  person
whom  the  shareholder  may  wish  to designate  as  proxy  for  the  purpose of
representing such shareholder at the meeting.

    SHAREHOLDER PROPOSALS:  Proposals which are the proper subject for inclusion
in the  proxy  statement and  for  consideration at  an  annual meeting  may  be
presented  by  shareholders.  Any  proposals  by  shareholders  intended  to  be
presented at the 1996 Annual Meeting of Shareholders must be received by Ashland
at its Executive Headquarters, 1000  Ashland Drive, Russell, Kentucky, 41169  no
later  than August 8, 1995 in order  to be included in Ashland's proxy statement
and proxy  card.  In addition,  Ashland's  By-laws currently  require  that  for
business  to  be properly  brought before  an annual  meeting by  a shareholder,
regardless of whether  included in  Ashland's proxy  statement, the  shareholder
must  give written notice of his or  her intent to propose such business, either
by personal delivery or by United States mail, postage prepaid, to the Secretary
of Ashland, at least 90  days in advance of such  meeting. Such notice must  set
forth  as to  each matter  the shareholder proposes  to bring  before the annual
meeting: (i) a brief  description of the business  desired to be brought  before
the  meeting and the reasons for conducting such business at the meeting and, in
the event that  such business  includes a proposal  to amend  either the  Second
Restated  Articles of Incorporation  or By-laws of Ashland,  the language of the
proposed amendment, (ii) the name and address of the shareholder proposing  such
business,  (iii) a representation that the shareholder  is a holder of record of
stock of Ashland entitled to vote at such

                                       30
<PAGE>
meeting and intends to appear  in person or by proxy  at the meeting to  propose
such  business,  and  (iv) any  material  interest  of the  shareholder  in such
business. The By-laws further provide that no business shall be conducted at any
annual  meeting  of  shareholders  except  in  accordance  with  the   foregoing
procedures  and that the chairman  of any such meeting  may refuse to permit any
business to be  brought before  an annual  meeting without  compliance with  the
foregoing procedures.

    Please  fill in, sign and  date the enclosed form of  proxy and return it in
the accompanying addressed envelope which requires no further postage if  mailed
in  the United States.  If you attend the  Annual Meeting and  wish to vote your
shares in person, you  may do so.  Your cooperation in  giving this matter  your
prompt attention will be appreciated.

                                                     THOMAS L. FEAZELL,
                                                    SENIOR VICE PRESIDENT,
                                                GENERAL COUNSEL AND SECRETARY
Russell, Kentucky
December 5, 1994

                                       31
<PAGE>
                     GRAPHIC MATERIAL CROSS-REFERENCE PAGE

    Photographs  of the directors and nominees  for directors appear to the left
of each respective name on pages 2 through 7.

    Stock  Performance  graphs  comparing   Ashland's  five-year  and   ten-year
cumulative  total shareholder  return with  the cumulative  total return  of the
Standard & Poor's 500 Composite Stock Price Index and a peer group index appears
on pages 21 and 22.
<PAGE>
                                 EXHIBIT INDEX

<TABLE>
<S>                        <C>
Exhibit A................  Ashland Oil, Inc. 1995 Performance Unit Plan
Exhibit B................  Ashland Oil, Inc. Incentive Compensation Plan for Key Executives
Exhibit C................  Ashland Oil, Inc. Deferred Compensation Plan
</TABLE>
<PAGE>
                                   EXHIBIT A

                               ASHLAND OIL, INC.
                           1995 PERFORMANCE UNIT PLAN

1.  PURPOSE

    The  purpose  of this  Ashland  Oil, Inc.  1995  Performance Unit  Plan (the
"Plan") is to further the long-term  profitable growth of Ashland by offering  a
long-term  incentive in addition  to current compensation  to eligible employees
who will be largely responsible  for such growth to  the benefit of the  Ashland
shareholders.  It is  expected that this  plan will encourage  such employees to
remain with Ashland and will also encourage qualified persons to seek and accept
employment with Ashland.

2.  DEFINITIONS

    Terms not otherwise defined herein shall have the following meanings:

    (a) "Ashland" means Ashland Oil, Inc., its divisions and subsidiaries.

    (b) "Board" means the Board of Directors of Ashland Oil, Inc.

    (c) "Change in Control" shall  be deemed to occur  (1) upon the approval  of
the  shareholders of  Ashland (or  if such  approval is  not required,  upon the
approval of the Board) of  (A) any consolidation or  merger of Ashland in  which
Ashland  is not  the continuing  or surviving  corporation or  pursuant to which
shares of  Common  Stock would  be  converted  into cash,  securities  or  other
property  other than a merger  in which the holders  of Common Stock immediately
prior to the merger will have  the same proportionate ownership of Common  Stock
of  the surviving corporation immediately after the merger, (B) any sale, lease,
exchange, or  other  transfer  (in  one  transaction  or  a  series  of  related
transactions)  of all or substantially all the assets of Ashland or (C) adoption
of any plan or proposal for the liquidation or dissolution of Ashland, (2)  when
any "person" (as defined in Section 3(a)(9) or 13(d) of the Exchange Act), other
than  Ashland Oil,  Inc. or  any subsidiary  or employee  benefit plan  or trust
maintained by Ashland  Oil, Inc. or  any of its  subsidiaries, shall become  the
"beneficial  owner" (as defined in Rule  13d-3 under the Exchange Act), directly
or indirectly, of more  than 20% of  the Common Stock  outstanding at the  time,
without  the prior approval of the Board, or  (3) if at any time during a period
of two  consecutive years,  individuals  who at  the  beginning of  such  period
constituted  the  Board shall  cease for  any  reason to  constitute at  least a
majority thereof,  unless  the  election  or  the  nomination  for  election  by
Ashland's  shareholders of  each new  director during  such two-year  period was
approved by a vote of at least two-thirds of the directors then still in  office
who were directors at the beginning of such two-year period.

    (d)  "Code" means the Internal Revenue Code of 1986, as amended from time to
time.

    (e) "Committee" means the Personnel and Compensation Committee of the  Board
of Directors."

    (f)  "Common Stock" means the common stock, $1.00 par value, of Ashland Oil,
Inc.

    (g) "Employee" means an employee selected  for participation in the Plan  as
set forth in Section 5.

    (h) "Exchange Act" means the Securities Exchange Act of 1934, as amended.

    (i) "Fair Market Value" means, as of any specified date (or, if a weekend or
holiday,  the next  preceding business  day), the  closing price  of a  share of
Common Stock, as  reported on  the Composite Tape  for New  York Stock  Exchange
issues.

    (j)  "Participant" means any Employee who  receives a Performance Unit Award
under the Plan for a Performance Period.

    (k) "Performance  Goals" mean  performance goals  as may  be established  in
writing  by the Committee which may be based on earnings, stock price, return on
equity, return  on  investment, total  return  to shareholders,  economic  value
added,  debt rating  or achievement  of business  or operational  goals, such as
drilling or exploration targets or profit per barrel. Such goals may be absolute
in their terms or

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<PAGE>
measured against or in relationship  to other companies comparably or  otherwise
situated.  Such  performance  goals may  be  particular  to an  Employee  or the
division, department,  branch, line  of business,  subsidiary or  other unit  in
which  the Employee  works and/or  may be  based on  the performance  of Ashland
generally.

    (l) "Performance  Period"  means  the  period  of  time  designated  by  the
Committee  applicable to a  Performance Unit Award  during which the Performance
Goals shall be measured.

    (m) "Performance Unit Award" means an award made pursuant to the  provisions
of  this Plan, the payment of which is contingent upon attainment of Performance
Goals.

3.  SHARES: ADJUSTMENTS IN THE EVENT OF CHANGES IN CAPITALIZATION

    (a)  SHARES AUTHORIZED FOR ISSUANCE.   There shall be reserved for  issuance
under  the Plan 2,200,000 shares of Common Stock, subject to adjustment pursuant
to subsection (b) below. Such shares shall be authorized but unissued shares  of
Common Stock.

    (b)   ADJUSTMENTS  IN CERTAIN  EVENTS.  In  the event  of any  change in the
outstanding  Common  Stock  by  reason  of  any  stock  split,  share  dividend,
recapitalization,   merger,   consolidation,  reorganization,   combination,  or
exchange  or  reclassification   of  shares,   split-up,  split-off,   spin-off,
liquidation  or other similar  change in capitalization,  or any distribution to
common shareholders other than cash dividends, the number or kind of shares that
may be  issued  under the  Plan  shall be  automatically  adjusted to  that  the
proportionate  interest  of  the Employees  shall  be maintained  as  before the
occurrence of such event.

4.  ADMINISTRATION

    Subject to the  express provisions of  this Plan, the  Committee shall  have
full  authority to construe,  interpret and administer  this Plan, to prescribe,
amend  and  rescind  rules  and  regulations  relating  to  the  Plan,  to  make
Performance  Unit Awards, to  determine the terms,  provisions and conditions of
the respective Performance Unit Awards (which need not be identical) and to make
all other determinations necessary or  advisable for the Plan's  administration.
Decisions  of  the Committee  shall be  final, conclusive  and binding  upon all
parties.

5.  ELIGIBILITY

    Performance Unit Awards  may be  made only to  regular, full-time,  salaried
employees  of Ashland as selected by the Committee. Any Employee may receive one
or more  Performance  Unit Awards  as  the Committee  shall  from time  to  time
determine,  and such determinations  may be different  as to different Employees
and may vary as  to different awards.  Nothing contained in  this Plan shall  be
construed  to  limit the  right of  Ashland  to grant  other forms  of incentive
compensation otherwise  than under  this Plan.  The  Plan or  the receipt  of  a
Performance  Unit Award shall not confer on any individual any right to continue
in the employ of Ashland  or interfere in any way  with the right of Ashland  to
terminate  his or her employment at any time, with or without cause, despite the
fact that  such termination  may have  an adverse  impact on  the  Participant's
receipt of payment of a Performance Unit Award.

6.  PERFORMANCE UNIT AWARDS

    (a) The Performance Goals and Performance Period applicable to a Performance
Unit  Award shall be set forth in writing by the Committee no later than 90 days
after the commencement of  the Performance Period and  shall be communicated  to
the  Employee.  The Committee  shall  have the  discretion  to later  revise the
Performance Goals solely for the purpose  of reducing or eliminating the  amount
of  compensation  otherwise payable  upon attainment  of the  Performance Goals;
provided that the Performance Goals and  the amounts payable upon attainment  of
the  Performance Goals may be adjusted  during any Performance Period to reflect
promotions, transfers or other  changes in an Employee's  employment so long  as
such  changes are  consistent with the  Performance Goals  established for other
Employees in the same or similar positions.

    (b) In making a Performance Unit Award, the Committee may take into  account
an  Employee's  responsibility  level,  performance,  cash  compensation  level,
incentive  compensation  awards  and  such  other  considerations  as  it  deems
appropriate.   Each   Performance   Unit   Award   shall   be   established   in

                                      A-2
<PAGE>
dollars or shares of Common  Stock, or a combination  of both, as determined  by
the  Committee, and shall be based on the  Employee's base salary on the date of
the Performance Unit Award.  The original amount of  any Performance Unit  Award
shall not exceed 400% of the Employee's then annual base salary; the amount paid
out  upon meeting  the Performance  Goals shall  not exceed  the amount  of such
Performance Unit Award; and the total amount of all Performance Unit Awards  for
a  Performance Period shall  not exceed 2%  of shareholders' equity  as shown in
Ashland's Annual  Report to  Shareholders at  the end  of the  fiscal year  next
preceding the commencement of such Performance Period. In determining the amount
of  any Performance Unit  Award made, in whole  or in part,  in shares of Common
Stock, the value thereof shall  be based on the Fair  Market Value on the  first
day  of  the  Performance  Period or  on  such  other date  as  the  Board shall
determine.

    (c) A  Performance  Unit Award  shall  terminate  for all  purposes  if  the
Employee does not remain continuously employed and in good standing with Ashland
until  payment  of such  Performance  Unit Award.  An  Employee (or  his  or her
beneficiaries or  estate)  whose employment  was  terminated because  of  death,
disability  or retirement will receive a pro  rata portion of the payment of his
or her award based upon the portion of the Performance Period during which he or
she was so employed so long as the Performance Goals are subsequently achieved.

    (d) Payment  with  respect  to  Performance Unit  Awards  will  be  made  to
Employees  on a date or dates fixed by the Committee. The amount of such payment
shall be determined by the Committee and  shall be based on the original  amount
of  such  Performance  Unit Award  adjusted  to  reflect the  attainment  of the
Performance Goals during the Performance Period.  Payment may be made in one  or
more  installments and may  be made wholly  in cash, wholly  in shares of Common
Stock or partly in cash and partly in such shares, all at the discretion of  the
Committee.

    In  addition, Employees may be offered  the opportunity to defer the receipt
of payment of a  Performance Unit Award.  Common Stock may be  granted (i) as  a
bonus  for deferral, or (ii) as a bonus  for retaining for a specified period of
time. Common Stock received  in payment of a  Performance Unit Award, all  under
such  terms  as  may  be  established  by  the  Committee  from  time  to  time.
Notwithstanding, in no event shall  the value of the  Common Stock granted as  a
bonus  for deferral or retention exceed 20% of the value of the Performance Unit
Award so deferred or retained. Any and all payments made under the Plan shall be
subject to the applicable federal,  state or local taxes  required by law to  be
withheld.

    If  payment of a Performance Unit Award established in dollars is to be made
in shares of  Common Stock or  partly in such  shares, the number  of shares  of
Common  Stock  to be  delivered  to an  Employee on  any  payment date  shall be
determined by dividing (x) the  amount payable by (y)  the Fair Market Value  on
the date the Board approves the Committee's decision to pay the Performance Unit
Award or on such other date as the Board shall determine.

    If payment of a Performance Unit Award established in shares of Common Stock
is  to be made in  cash or partly in cash,  the amount of cash  to be paid to an
Employee on any payment date shall  be determined by multiplying (x) the  number
of  shares of Common Stock to be paid  in cash on such payment date with respect
to such Performance Unit  Award, by (y)  the Fair Market Value  on the date  the
Board  approves the Committee's decision to pay the Performance Unit Award or on
such other date as the Board shall determine. Any payment may be subject to such
restrictions and conditions as the Committee may determine.

7.  NONTRANSFERABILITY AND NO SHAREHOLDER RIGHTS

    The right  to receive  payment of  a  Performance Unit  Award shall  not  be
assigned  or transferred in whole or in part, either directly or by operation of
law or  otherwise (except  by will  or  the laws  of descent  and  distribution)
including,   but  not  by  way  of  limitation,  execution,  levy,  garnishment,
attachment, pledge, bankruptcy or any other manner. The holder of a  Performance
Unit Award payable in whole or in

                                      A-3
<PAGE>
part  in shares of Common  Stock shall have none of  the rights of a shareholder
with respect  to  such  award until  shares  of  Common Stock  shall  have  been
registered  in the name of the person or persons receiving payment of such award
on the transfer books of Ashland upon such payment.

8.  CHANGE IN CONTROL

    Upon a Change in Control, in order to maintain a Participant's rights  under
the  Plan, there shall be an acceleration  of any Performance Period relating to
any Performance Unit Award, and payment  of any Performance Unit Award shall  be
made  in cash  as soon as  practicable after  such Change in  Control based upon
achievement of the Performance Goals applicable to such award up to the date  of
the  Change in Control. If such Performance Unit Award was established in shares
of Common Stock, the amount  of cash to be paid  to an Employee with respect  to
the  Performance Unit Award shall be determined by multiplying (x) the number of
shares of Common Stock relating to such Performance Unit Award, by (y) the  Fair
Market Value on the date of the Change in Control. Further, Ashland's obligation
with respect to such Performance Unit Award shall be assumed, or new obligations
substituted  therefor,  by the  acquiring  or surviving  corporation  after such
Change in Control. In addition, prior to the date of such Change in Control, the
Committee, in its  sole judgment  may make  adjustment to  any Performance  Unit
Award as may be appropriate to reflect such Change in Control.

9.  GOVERNING LAW

    The provisions of this Plan shall be interpreted and construed in accordance
with the laws of the Commonwealth of Kentucky.

10.  AMENDMENT AND TERMINATION

    The Plan shall be submitted to the shareholders for approval and adoption on
January  26, 1995 or such other date  fixed for the next meeting of shareholders
or any adjournment or postponement thereof. Upon shareholder approval, the  Plan
will  become effective as  of October 1,  1994. Unless terminated  sooner by the
Committee, to  the  extent  necessary  to ensure  that  Performance  Unit  Award
payments  be deductible  under the  Code, this Plan  shall terminate  on, and no
Performance  Unit  Awards  shall  be   granted  after,  the  first  meeting   of
shareholders  occurring in calendar year 2000. Termination of the Plan shall not
affect  any  awards  made  hereunder  which  are  outstanding  on  the  date  of
termination  and such awards  shall continue to  be subject to  the terms of the
Plan  notwithstanding  its  termination.  The  Committee  may  amend,  alter  or
terminate  this  Plan at  any  time without  the  prior approval  of  the Board;
provided, however, that the Committee may not, without approval by the Board and
the shareholders:

        (i) increase the amount of securities that may be issued under the  Plan
    (except as provided in Section 3(b));

        (ii)   materially  modify   the  requirements  as   to  eligibility  for
    participation in the Plan; or

       (iii) otherwise materially increase  the benefits accruing the  Employees
    under the Plan.

                                      A-4
<PAGE>
                                   EXHIBIT B

                               ASHLAND OIL, INC.
                 INCENTIVE COMPENSATION PLAN FOR KEY EXECUTIVES

1.  PURPOSE

    The  principal purposes of the Ashland Oil, Inc. Incentive Compensation Plan
for Key Executives (the "Plan") are  to provide to Eligible Officers  incentives
to  earn annual  incentive compensation  through the  achievement of performance
goals and to  assist the  Company in  attracting, motivating  and retaining  key
employees on a competitive basis.

2.  DEFINITIONS

    Terms not otherwise defined herein shall have the following meanings:

    (a) "Board" means the Board of Directors of Ashland Oil, Inc.

    (b)  "Change in Control" shall  be deemed to occur  (1) upon the approval of
the shareholders of the Company (or if  such approval is not required, upon  the
approval  of the  Board) of (A)  any consolidation  or merger of  the Company in
which the Company is not the continuing or surviving corporation or pursuant  to
which  shares of Common Stock would be  converted into cash, securities or other
property other than a  merger in which the  holders of Common Stock  immediately
prior  to the merger will have the  same proportionate ownership of Common Stock
of the surviving corporation immediately after the merger, (B) any sale,  lease,
exchange,  or  other  transfer  (in  one  transaction  or  a  series  of related
transactions) of  all or  substantially all  the assets  of the  Company or  (C)
adoption  of any  plan or  proposal for  the liquidation  or dissolution  of the
Company, (2) when any "person"  (as defined in Section  3(a)(9) or 13(d) of  the
Exchange Act), other than the Company or any subsidiary or employee benefit plan
or  trust maintained by the Company or any of its subsidiaries, shall become the
"beneficial owner" (as defined in Rule  13d-3 under the Exchange Act),  directly
or  indirectly, of more  than 20% of  the Common Stock  outstanding at the time,
without the prior approval of the Board, or  (3) if at any time during a  period
of  two  consecutive years,  individuals  who at  the  beginning of  such period
constituted the  Board shall  cease for  any  reason to  constitute at  least  a
majority  thereof, unless  the election  or the  nomination for  election by the
Company's shareholders  of each  new director  during such  two-year period  was
approved  by a vote of at least two-thirds of the directors then still in office
who were directors at the beginning of such two-year period.

    (c) "Code" means the Internal Revenue Code of 1986, as amended from time  to
time.

    (d) "Committee" means the Personnel and Compensation Committee of the Board.

    (e)  "Common Stock" means the common stock, $1.00 par value, of Ashland Oil,
Inc.

    (f) "Company" means Ashland Oil, Inc., its divisions and subsidiaries.

    (g) "Eligible Officer" means an executive officer described in Section 4.

    (h) "Exchange Act" means the Securities Exchange Act of 1934, as amended.

    (i) "Executive Officer" means an executive  officer as defined in Rule  3b-7
under the Exchange Act.

    (j) "Fair Market Value" means, as of any specified date (or, if a weekend or
holiday,  the next  preceding business  day), the  closing price  of a  share of
Common Stock, as  reported on  the Composite Tape  for New  York Stock  Exchange
issues.

    (k)  "Hurdle" means the minimum Performance  Goal(s) that must be reached in
order for the Eligible Officer to receive any Incentive Award.

    (l) "Incentive Award"  means the amount  determined by the  Committee to  be
payable  to a Participant upon the achievement  of the Performance Goals for the
particular Performance Period.

    (m) "Participant" means any Eligible Officer who receives an Incentive Award
under the Plan for a Performance Period.

                                      B-1
<PAGE>
    (n) "Performance  Goals" mean  performance goals  as may  be established  in
writing  by the Committee which may be based on earnings, stock price, return on
equity, return  on  investment, total  return  to shareholders,  economic  value
added,  debt rating  or achievement  of business  or operational  goals, such as
drilling or exploration targets or profit per barrel. Such goals may be absolute
in their  terms  or measured  against  or  in relationship  to  other  companies
comparably or otherwise situated. Such performance goals may be particular to an
Eligible  Officer  or  the  division,  department,  branch,  line  of  business,
subsidiary or other unit in which the Eligible Officer works and/or may be based
on the performance of the Company generally.

    (o) "Performance Period"  means an  annual period based  upon the  Company's
fiscal year, except to the extent the Committee determines otherwise.

    (p) "Target" means the Performance Goal(s) that must be reached in order for
the  Eligible  Officer  to  receive the  maximum  Incentive  Award.  The maximum
Incentive Award is a fixed  percentage of the midpoint  of the salary range  for
the  position  held by  the  Eligible Officer  and  is based  upon  the Eligible
Officer's level  of  employment.  No  Eligible Officer  may  receive  a  maximum
Incentive Award more than 150% of their salary range midpoint.

3.  SHARES; ADJUSTMENTS IN THE EVENT OF CHANGES IN CAPITALIZATION

    (a)  SHARES AUTHORIZED FOR  ISSUANCE.  There shall  be reserved for issuance
under the Plan 150,000 shares of Common Stock, subject to adjustment pursuant to
subsection (b) below.  Such shares shall  be authorized but  unissued shares  of
Common Stock.

    (b)  ADJUSTMENTS  IN CERTAIN  EVENTS.   In the  event of  any change  in the
outstanding  Common  Stock  by  reason  of  any  stock  split,  share  dividend,
recapitalization,   merger,   consolidation,  reorganization,   combination,  or
exchange  or  reclassification   of  shares,   split-up,  split-off,   spin-off,
liquidation  or other similar  change in capitalization,  or any distribution to
common shareholders other than cash dividends, the number or kind of shares that
may be  issued  under the  Plan  shall be  automatically  adjusted so  that  the
proportionate  interest of the  Eligible Officers shall  be maintained as before
the occurrence of such event.

4.  ELIGIBILITY

    The Chief Executive Officer and the Chief Operating Officer of the  Company,
plus  any other Executive Officers chosen by the Committee, shall be eligible to
participate in the Plan.  An individual who becomes  eligible to participate  in
the  Plan during the  Plan Year may be  approved by the  Committee for a partial
year of participation.

5.  ADMINISTRATION

    Full power  and authority  to construe,  interpret and  administer the  Plan
shall  be vested in  the Committee. Decisions  of the Committee  shall be final,
conclusive and binding upon all parties.

6.  AWARDS; PAYMENT

    (a) No later than 90 days after the commencement of each Performance Period,
the Committee  shall  establish  in  writing  one  or  more  Performance  Goals,
including  the Hurdle and Target, that must be reached by an Eligible Officer in
order to receive an Incentive Award  for such Performance Period. The  Committee
shall  have the discretion to later revise  the Performance Goals and the amount
to be paid  out upon the  attainment of these  goals solely for  the purpose  of
reducing  or  eliminating  the  amount of  compensation  otherwise  payable upon
attainment of the Performance Goals; provided that the Performance Goals and the
amounts payable upon attainment of the Performance Goals may be adjusted  during
any  Performance Period to  reflect promotions, transfers or  other changes in a
Participant's employment  so  long  as  such changes  are  consistent  with  the
Performance  Goals established  for other  Participants in  the same  or similar
positions.

                                      B-2
<PAGE>
    (b) The amount payable to a Participant shall be based upon the  achievement
of  the Performance  Goals and  the Participant  achieving the  highest possible
individual performance rating for the Performance  Period. To the extent that  a
Participant  does not achieve the highest possible individual performance rating
for the Performance Period,  the Committee shall have  the discretion to  reduce
the  amount payable to such Participant;  provided, however, that no payment for
individual performance shall be made unless the Performance Goals are achieved.

    (c) Payment of Incentive Awards  shall be made on a  date or dates fixed  by
the  Committee. Payment may be made in one  or more installments and may be made
wholly in cash, wholly  in shares of  Common Stock or  a combination thereof  as
determined by the Committee.

    In  addition,  Participants  may be  offered  the opportunity  to  defer the
receipt of payment of an Incentive Award.  Common Stock may be granted (i) as  a
bonus  for deferral or (ii)  as a bonus for retaining  for a specified period of
time, Common Stock  received in payment  of an Incentive  Award, all under  such
terms as may be established by the Committee from time to time. Notwithstanding,
in  no event shall the value of the Common Stock granted as a bonus for deferral
or retention exceed  20% of  the value  of the  Incentive Award  so deferred  or
retained.  Any  and  all  payments  made under  the  Plan  shall  be  subject to
applicable federal, state or local taxes required by law to be withheld.

    If payment of an Incentive Award shall be made all or partially in shares of
Common Stock,  the  number of  shares  of Common  Stock  to be  delivered  to  a
Participant on any payment date shall be determined by dividing (x) the original
dollar  amount to be paid on the payment date (or the part thereof determined by
the Committee to be delivered in shares of such Incentive Award) by (y) the Fair
Market Value on the date the Board  approves the Committee's decision to pay  an
Incentive Award.

    (d)  An Incentive Award shall terminate  for all purposes if the Participant
does not remain  continuously employed  and in  good standing  with the  Company
until  the date  of payment of  such award.  In the event  an Eligible Officer's
employment is  terminated  because  of  death,  disability  or  retirement,  the
Eligible  Officer (or his  or her beneficiaries  or estate) shall  receive a pro
rata portion of the payment of an Incentive Award for which the Eligible Officer
would have otherwise  been eligible based  upon the portion  of the  Performance
Period  during which he or she was so  employed so long as the Performance Goals
are subsequently achieved.

7.  INALIENABILITY OF BENEFITS

    Incentive Awards may  not be assigned  or transferred in  whole or in  part,
either  directly or by operation of law or otherwise (except by will or pursuant
to the  laws  of  descent  and  distribution)  including,  but  not  by  way  of
limitation,  execution, levy, garnishment, attachment, pledge, bankruptcy or any
other manner.

8.  GOVERNING LAW

    The provisions of this Plan shall be interpreted and construed in accordance
with laws of the Commonwealth of Kentucky.

9.  AMENDMENTS

    The Committee may amend,  alter or terminate this  Plan at any time  without
the  prior approval of the Board; provided, however, that the Committee may not,
without approval by the Board and the shareholders of the Company:

    (a) increase the  amount of  securities that may  be issued  under the  Plan
(except as provided in Section 3(b));

    (b)  materially modify the requirements  as to eligibility for participation
in the Plan; or

    (c) otherwise  materially increase  the  benefits accruing  to  participants
under the Plan.

10.  CHANGE IN CONTROL

    Upon  a Change in Control, in order to maintain an Eligible Officer's rights
under the  Plan,  there shall  be  an  acceleration of  any  Performance  Period
relating  to any Incentive  Award, and payment  of any Incentive  Award shall be
made in cash  as soon as  practicable after  such Change in  Control based  upon

                                      B-3
<PAGE>
achievement  of the Performance Goals applicable to such award up to the date of
the Change in Control.  Further, the Company's obligation  with respect to  such
Incentive  Award shall be  assumed, or new  obligations substituted therefor, by
the acquiring  or  surviving  corporation  after  such  Change  in  Control.  In
addition,  prior to the  date of such  Change in Control,  the Committee, in its
sole judgment may make adjustment to  any Incentive Award as may be  appropriate
to reflect such Change in Control.

11.  EFFECTIVE DATE; TERM OF THE PLAN

    This  Plan shall be submitted  to the shareholders of  the Company for their
approval and adoption on January 26, 1995 or such other date fixed for the  next
meeting  of shareholders or any adjournment or postponement thereof. If approved
and adopted by the shareholders, the Plan will become effective as of  September
14,  1994. Unless terminated sooner by the Committee, to the extent necessary to
ensure that Incentive  Award payments  be deductible  under the  Code, the  Plan
shall  terminate on, and no  Incentive Awards shall be  granted after, the first
meeting of shareholders occurring in calendar year 2000.

                                      B-4
<PAGE>
                                   EXHIBIT C

                               ASHLAND OIL, INC.
                           DEFERRED COMPENSATION PLAN

1.  PURPOSE

    The  purpose  of  this Ashland  Oil,  Inc. Deferred  Compensation  Plan (the
"Plan"), is to provide eligible key employees of the Company with an opportunity
to defer compensation to be earned by them from the Company as a means of saving
for retirement or other future purposes.

2.  DEFINITIONS

    The following definitions shall be applicable throughout the Plan:

    (a) "Accounting  Date"  means  each  December 31,  March  31,  June  30  and
September 30.

    (b)  "Beneficiary"  means the  person(s)  designated by  the  Participant in
accordance with Section 11.

    (c) "Board" means the Board of Directors of Ashland Oil, Inc.

    (d) "Change in Control" shall  be deemed to occur  (1) upon the approval  of
the  shareholders of the Company (or if  such approval is not required, upon the
approval of the  Board) of (A)  any consolidation  or merger of  the Company  in
which  the Company is not the continuing or surviving corporation or pursuant to
which shares of Common Stock would  be converted into cash, securities or  other
property  other than a merger  in which the holders  of Common Stock immediately
prior to the merger will have  the same proportionate ownership of Common  Stock
of  the surviving corporation immediately after the merger, (B) any sale, lease,
exchange, or  other  transfer  (in  one  transaction  or  a  series  of  related
transactions)  of all  or substantially  all the assets  of the  Company, or (C)
adoption of  any plan  or proposal  for the  liquidation or  dissolution of  the
Company,  (2) when any "person" (as defined  in Section 13(a)(9) or 13(d) of the
Exchange Act),  other than  Ashland  Oil, Inc.  or  any subsidiary  or  employee
benefit   plan  or  trust  maintained  by  Ashland  Oil,  Inc.  or  any  of  its
subsidiaries, shall  become the  "beneficial owner"  (as defined  in Rule  13d-3
under  the Exchange Act), directly or indirectly, of more than 20% of the Common
Stock outstanding at the time, without the  prior approval of the Board, or  (3)
if  at any time during a period of two consecutive years, individuals who at the
beginning of such  period constituted the  Board shall cease  for any reason  to
constitute  at least a  majority thereof, unless the  election or the nomination
for election by  the Company's  shareholders of  each new  director during  such
two-year  period was approved by a vote  of at least two-thirds of the directors
then still  in office  who were  directors  at the  beginning of  such  two-year
period.

    (e) "Committee" means the Personnel and Compensation Committee of the Board.

    (f)  "Common Stock" means the common stock, $1.00 per value, of Ashland Oil,
Inc.

    (g)  "Common  Stock  Fund"   means  that  investment   option  in  which   a
Participant's  Compensation Account may be invested and may earn income based on
a hypothetical investment in Common Stock.

    (h) "Company" means Ashland Oil, Inc., its divisions and subsidiaries.

    (i)  "Compensation"  means  any  employee  compensation  determined  by  the
Committee to be properly deferrable under the Plan.

    (j)  "Compensation  Account" means  the account  to which  the Participant's
Deferred Compensation is credited.

    (k)  "Corporate  Human  Resources"  means  the  Corporate  Human   Resources
Department of the Company.

    (l)  "Credit  Date" means  such  date as  designated  by the  Committee that
Deferred Compensation shall be credited to the Compensation Account.

                                      C-1
<PAGE>
    (m)  "Deferred  Compensation"   means  the  Compensation   elected  by   the
Participant to be deferred pursuant to the Plan.

    (n)  "Election"  means  a  Participant's delivery  of  a  written  notice of
election to Corporate  Human Resources  electing to defer  payment of  all or  a
portion of his or her Compensation.

    (o)  "Employee"  means a  full-time, regular  salaried employee  (which term
shall be deemed  to include  officers) of  the Company  and of  its present  and
future subsidiary corporations as defined in Section 424 of the Internal Revenue
Code of 1986, as amended.

    (p) "Exchange Act" means the Securities Exchange Act of 1934, as amended.

    (q) "Fair Market Value" means, as of any specified date (or, if a weekend or
holiday,  the next  preceding business  day), the  closing price  of a  share of
Common Stock, as  reported on  the Composite Tape  for New  York Stock  Exchange
issues.

    (r)  "Fiscal Year" means that annual  period commencing October 1 and ending
the following September 30.

    (s) "Participant" means an Employee selected by the Committee to participate
in the Plan and who has elected to defer  payment of all or a portion of his  or
her  Compensation under the Plan. "Participant"  shall also include any Employee
who had an  account under the  Prior Plans  which has been  transferred to  this
Plan.

    (t) "Plan" means this Ashland Oil, Inc. Deferred Compensation Plan.

    (u)  "Prime Rate of Interest" means the rate of interest quoted by Citibank,
N.A. as its prime commercial lending  rate on the latest date practicable  prior
to the date of actual distribution under Section 12.

    (v)  "Prior Plans" mean the Ashland Oil, Inc. Deferred Compensation Plan for
ERISA Forfeitures and the Ashland Oil,  Inc. Deferred Compensation Plan for  Key
Employees,  which are being  replaced by this  Plan as of  the effective date of
this Plan identified in Section 16.

    (w) "Section  16(b)  Participant" means  a  Participant who  is  subject  to
Section 16(b) of the Exchange Act.

    (x) "Service Year" means the Fiscal Year or portion thereof during which the
services have been rendered for which Compensation is payable.

    (y) "Stock Unit(s)" means the share equivalents credited to the Common Stock
Fund of a Participant's Compensation Account pursuant to Section 6.

    (z)  "Termination"  means  retirement  from the  Company  or  termination of
services as an Employee for any other reason.

3.  SHARES; ADJUSTMENTS IN EVENT OF CHANGES IN CAPITALIZATION

    (a)  SHARES AUTHORIZED FOR ISSUANCE.   There shall be reserved for  issuance
under the Plan 500,000 shares of Common Stock, subject to adjustment pursuant to
subsection (c) below.

    (b)   UNITS AUTHORIZED FOR  CREDIT.  The maximum  number of Stock Units that
may be  credited  to  Participant's  Compensation Accounts  under  the  Plan  is
1,500,000, subject to adjustment pursuant to subsection (c) below.

    (c)   ADJUSTMENTS  IN CERTAIN  EVENTS.  In  the event  of any  change in the
outstanding Common Stock  of the  Company by reason  of any  stock split,  share
dividend,  recapitalization, merger, consolidation, reorganization, combination,
or exchange  or  reclassification  of  shares,  split-up,  split-off,  spin-off,
liquidation  or other similar  change in capitalization,  or any distribution to
common shareholders other than cash dividends,  the number or kind of shares  or
Stock Units that may be issued or credited under the Plan shall be automatically
adjusted  so  that  the  proportionate interest  of  the  Participants  shall be
maintained as before  the occurrence  of such  event. Such  adjustment shall  be
conclusive and binding for all purposes of the Plan.

                                      C-2
<PAGE>
4.  ELIGIBILITY

    The  Committee shall have  the authority to select  among any Employee those
Employees who shall be eligible to participate in the Plan.

5.  ADMINISTRATION

    Full power  and authority  to construe,  interpret and  administer the  Plan
shall  be vested in the Committee. This power and authority includes, but is not
limited to, selecting compensation eligible for deferral, establishing  deferral
terms  and conditions and  adopting modifications, amendments  and procedures as
may be deemed necessary, appropriate  or convenient by the Committee.  Decisions
of  the  Committee shall  be  final, conclusive  and  binding upon  all parties.
Day-to-day administration of the Plan  shall be the responsibility of  Corporate
Human Resources.

6.  PARTICIPANT ACCOUNTS

    Upon  election  to participate  in the  Plan, there  shall be  established a
Compensation Account for the  Participant to which there  shall be credited  any
Deferred  Compensation, as of each  Credit Date. Each Participant's Compensation
Account shall be credited (or debited)  on each Accounting Date with income  (or
loss)  based on a hypothetical  investment in any one  or more of the investment
options available under the Plan, as prescribed by the Committee, including (but
not limited to) a  Common Stock Fund,  as elected by  the Participant under  the
terms  of Section 8. Gains, losses and other elements of determining value shall
be determined substantially  on the basis  of a hypothetical  investment in  the
various  investment  options, as  determined and  applied  in the  manner deemed
appropriate by the Committee.

    If a  Participant  elects  to invest  all  or  any portion  of  his  or  her
Compensation Account in the Common Stock Fund, that portion of the Participant's
Compensation  Account shall  be credited  on each  Credit Date  with Stock Units
equal to the number of shares of  Common Stock (including fractions of a  share)
that  could have been purchased with the amount of such Deferred Compensation at
the Fair Market Value on  the Credit Date. As of  any dividend payment date  for
the  Common Stock, the portion of  a Participant's Compensation Account invested
in the Common Stock Fund as of  the dividend record date shall be credited  with
additional  Stock Units. The number of Stock  Units credited to the Common Stock
Fund will be determined by dividing (i)  the product of (a) the dollar value  of
the  dividend declared in respect of a  share of Ashland Common Stock multiplied
by (b) the number of Stock Units credited to the Participant's Common Stock Fund
as of the  dividend record  date by (ii)  the Fair  Market Value of  a share  of
Ashland Common Stock on the dividend payment date.

    A  Participant  who had  an  existing account  under  the Prior  Plans shall
automatically have such account transferred to a Compensation Account under this
Plan to be maintained and administered  pursuant to the terms and conditions  of
this Plan.

    Amounts  credited  to a  Compensation  Account shall  remain  a part  of the
general funds of the Company and nothing contained in this Plan shall be  deemed
to  create a  trust or fund  of any  kind or create  any fiduciary relationship.
Nothing contained herein shall be deemed  to give any Participant any  ownership
or  other proprietary, security  or other rights  in any funds,  stock or assets
owned or possessed by  the Company, whether or  not earmarked for the  Company's
own  purposes  as a  reserve  or fund  to  be utilized  by  the Company  for the
discharge of its obligations hereunder. To the extent that any person acquires a
right to receive  payments or distributions  from the Company  under this  Plan,
such  right shall be no greater than the  right of any unsecured creditor of the
Company.

7.  FINANCIAL HARDSHIP

    Upon  the  written  request  of  a  Participant  or  a  Participant's  legal
representative  and a finding  that continued deferral  will result in financial
hardship to  the  Participant,  the  Committee  (in  its  sole  discretion)  may
authorize  (a) the  payment of  all or  a part  of a  Participant's Compensation
Account in a single installment prior to his or her ceasing to be a Participant,
or (b) the acceleration of payment of any

                                      C-3
<PAGE>
multiple installments thereof. If,  in the sole discretion  of the Committee,  a
delay in any distribution pursuant to this Section 7 shall be necessary to avoid
liability  of the Participant under Section 16(b)  of the Exchange Act, any such
distribution shall be so postponed.

8.  MANNER OF ELECTION

    (a)  GENERAL.  Any Employee selected by the Committee to participate in  the
Plan  may elect  to do so  in any Fiscal  Year by delivering  to Corporate Human
Resources a written  notice on a  form prescribed by  Corporate Human  Resources
electing  to  defer payment  of all  or a  portion (in  25% increments  or other
increments so  prescribed by  the  Committee) of  his  or her  Compensation  (an
"Election"). The Election must be filed on or before September 30 in order to be
effective  for  amounts earned  in the  immediately  succeeding Fiscal  Year. An
effective Election may not  be revoked or modified  (except as otherwise  stated
herein) with respect to a Service Year for which such Election is effective.

    (b)   INVESTMENT ALTERNATIVES -- EXISTING BALANCES.  A Participant may elect
to change an existing selection as to the investment alternatives in effect with
respect to his or her existing Compensation Account (in 25% increments or  other
increments  so prescribed by the Committee)  one (1) time during any three-month
period by filing with Corporate Human Resources a new Election, at least fifteen
(15) days prior  to the  commencement of the  quarter in  which the  Participant
desires  the change to become effective. The  change will be deemed effective as
of the first business day of the  next quarter subsequent to the filing of  such
Election.  Notwithstanding the foregoing, a  Section 16(b) Participant may elect
to change  an existing  selection involving  the Common  Stock Fund  during  the
"window period" beginning on the third business day following the public release
of  quarterly financial  results by  the Company and  ending on  the twelfth day
following such release. Such change will be deemed effective as of the last  day
of the month in which the Election was filed.

    (c)  CHANGE OF BENEFICIARY.  A Participant may, at any time, elect to change
the designation of a Beneficiary.

    (d)   PAYMENT  PERIOD; FORM OF  PAYMENT.   A Participant will  be allowed to
change the Election as to the applicable  payment period or form of payment  for
all  amounts previously deferred pursuant to  such Election one time, subject to
approval by  the Committee.  Such change  must be  made no  later than  eighteen
months prior to such Participant's Termination.

9.  MANNER OF PAYMENT UPON TERMINATION

    In  accordance  with the  Participant's  Election and  subject  to Committee
approval upon payout, amounts credited  to a Participant's Compensation  Account
will  be paid in a lump sum or  in the form of annual or quarterly installments,
in shares of Common Stock or cash, or a combination of both, to the  Participant
following  his or her  Termination or, in  the event of  his or her  death, to a
Beneficiary. If a  Participant elects  to receive payment  in installments,  the
payment   period  shall  not  exceed  ten   years  following  the  date  of  the
Participant's Termination.

    The amount of any cash distribution to be made in installments with  respect
to the Compensation Account will be determined by multiplying (i) the balance in
such  Compensation Account on the Accounting Date immediately preceding the cash
distribution (minus any amounts  in the Common Stock  Fund) by (ii) a  fraction,
the  numerator of  which is one  and the denominator  of which is  the number of
installments in which  distributions remain  to be made  (including the  current
distribution).  The amount of  any cash distribution to  be made in installments
with respect to Stock Units will be determined by (i) multiplying the number  of
Stock   Units  attributable  to  such  installment  (determined  as  hereinafter
provided) by (ii) the closing price of the Common Stock on each Accounting  Date
immediately  prior to  the date  on which  such installment  is to  be paid. The
number of Stock  Units attributable  to an  installment shall  be determined  by
multiplying  (i) the current number  of Stock Units in  the Common Stock Fund by
(ii) a fraction, the numerator of which  is one and the denominator of which  is
the  number of installments in which  distributions remain to be made (including
the current distribution).

    The amount of any stock distribution to be made in installments with respect
to the Compensation Account shall be  determined by dividing the amount of  cash
attributable  to such  installment (determined  as hereinafter  provided) by the
closing   price    of   the    Common   Stock    on   each    Accounting    Date

                                      C-4
<PAGE>
immediately  prior to  the date  on which  such installment  is to  be paid. The
amount of cash attributable to an installment shall be determined by multiplying
(i) the current  balance in  such Compensation  Account on  the Accounting  Date
immediately  preceding the stock  distribution (minus any  amounts in the Common
Stock Fund)  by  (ii)  a  fraction,  the numerator  of  which  is  one  and  the
denominator of which is the number of installments in which distributions remain
to  be  made  (including the  current  distribution).  The amount  of  any stock
distribution to  be  made  in installments  with  respect  to the  amount  of  a
Compensation  Account invested in  the Common Stock Fund  shall be determined by
multiplying (i)  the current  number of  Stock  Units by  (ii) a  fraction,  the
numerator  of  which  is one  and  the denominator  of  which is  the  number of
installments in which  distributions remain  to be made  (including the  current
distribution).  Only whole number of shares of Common Stock will be issued, with
any fractional shares to be paid in cash.

10.  COMMENCEMENT OF PAYMENTS

    Payments of amounts  deferred pursuant  to a valid  Election shall  commence
after  a Participant's Termination  (i) with respect  to a lump  sum, as soon as
reasonably practicable  after  the  first  business day  of  the  calendar  year
selected  by a Participant in  his or her Election,  (ii) with respect to annual
installments, as soon as reasonably practicable after the first business day  of
the  first calendar year of deferred payment selected by a Participant in his or
her Election,  and (iii)  with respect  to quarterly  installments, as  soon  as
reasonably  practicable  after  the first  business  day of  the  first calendar
quarter of deferred payment selected by a Participant in his or her Election. If
a Participant dies prior to the first deferred payment specified in an Election,
payments shall commence to  the Participant's Beneficiary  on the first  payment
date so specified.

11.  BENEFICIARY DESIGNATION

    A  Participant may designate one or more  persons to whom payments are to be
made if  the  Participant dies  before  receiving  payment of  all  amounts  due
hereunder.  A designation of Beneficiary will be effective only after the signed
Election is filed with Corporate Human Resources while the Participant is  alive
and will cancel all designations of Beneficiary signed and filed earlier. If the
Participant  fails to designate  a Beneficiary as  provided above, the remaining
unpaid amounts shall be paid in one lump sum to the estate of such  Participant.
If  all Beneficiaries  of the Participant  die before the  Participant or before
complete payment  of all  amounts due  hereunder, the  remaining unpaid  amounts
shall  be  paid in  one  lump sum  to the  estate  of the  last  to die  of such
Beneficiaries.

12.  CHANGE IN CONTROL

    Notwithstanding any provision of this Plan to the contrary, in the event  of
a  Change in Control,  each Participant in  the Plan shall  receive an automatic
lump  sum  cash  distribution  of  all  amounts  accrued  in  the  Participant's
Compensation  Account (including interest at the Prime Rate of Interest from the
date of the Change of Control through the business day immediately preceding the
date of distribution) not  later than fifteen  (15) days after  the date of  the
Change  in  Control.  For  this  purpose,  the  balance  in  the  portion  of  a
Participant's Compensation Account invested  in the Common  Stock Fund shall  be
determined  by multiplying the  number of Stock  Units by the  higher of (a) the
highest Fair Market Value on any date within the period commencing 30 days prior
to such Change in Control, or (b) if the Change in Control of the Company occurs
as a  result of  a  tender or  exchange offer  or  consummation of  a  corporate
transaction,  then the  highest price  paid per  share of  Common Stock pursuant
thereto. Any  consideration  other  than cash  forming  a  part or  all  of  the
consideration for Common Stock to be paid pursuant to the applicable transaction
shall be valued at the valuation price thereon determined by the Board.

    In  addition, the Company  shall reimburse a Participant  for the legal fees
and expenses  incurred if  the Participant  is  required to  seek to  obtain  or
enforce  any right to distribution. In the event that it is determined that such
Participant  is  properly  entitled  to  a  cash  distribution  hereunder,  such
Participant  shall also  be entitled  to interest  thereon payable  in an amount
equivalent to the Prime Rate of Interest from the date such distribution  should
have  been  made to  and  including the  date  it is  made.  Notwithstanding any
provision of this Plan to the contrary, this Section 12 may not be amended after
a Change in Control occurs without the  written consent of a majority in  number
of Participants.

                                      C-5
<PAGE>
13.  INALIENABILITY OF BENEFITS

    The interests of the Participants and their Beneficiaries under the Plan may
not  in  any  way  be voluntarily  or  involuntarily  transferred,  alienated or
assigned, nor  subject  to  attachment, execution,  garnishment  or  other  such
equitable  or  legal  process. A  Participant  or Beneficiary  cannot  waive the
provisions of this Section 13.

14.  GOVERNING LAW

    The provisions of this plan shall be interpreted and construed in accordance
with the laws of the Commonwealth of Kentucky, except to the extent preempted by
Federal law.

15.  AMENDMENTS

    The Committee may amend,  alter or terminate this  Plan at any time  without
the  prior approval of the Board; provided, however, that the Committee may not,
without approval by the Board and the shareholders:

        (a) increase the number of securities that may be issued under the  Plan
    (except as provided in Section 3(c));

        (b)   materially  modify   the  requirements   as  to   eligibility  for
    participation in the Plan; or

        (c) otherwise materially increase the benefits accruing to  Participants
    under the Plan.

16.  EFFECTIVE DATE

    The  Plan shall be  submitted to the  shareholders of the  Company for their
approval and adoption on January 26, 1995, or such other date fixed for the next
meeting of shareholders or any adjournment or postponement thereof. If  approved
and adopted by the shareholders, the Plan will become effective as of October 1,
1994.

                                      C-6
<PAGE>

[LOGO]  ASHLAND OIL, INC.

THE SOLICITATION OF THESE CONFIDENTIAL VOTING INSTRUCTIONS IS MADE ON BEHALF OF
THE BOARD OF DIRECTORS

The undersigned, as a participant in the Employee Thrift Plan, the Leveraged
Employee Stock Ownership Plan or the SuperAmerica Hourly Associates Savings
Plan, or any combination, hereby instructs Society National Bank, Trustee, to
appoint JOHN R. HALL and PAUL W. CHELLGREN, and each of them, with full power of
substitution, the attorney and proxy of the said Trustee to represent the
interests of the undersigned in Ashland Common Stock held under the terms of
said Plan(s), at the Annual Meeting of Shareholders of ASHLAND OIL, INC. to be
held at the Ashland Petroleum Executive Office Building, Ashland Drive, Russell,
Kentucky, 10:30 a.m. on January 26, 1995, or any adjournment thereof, and to
vote, with all powers the Trustee would possess if present, (a) all shares of
Ashland Common Stock ("Common Stock") credited to the undersigned's account(s)
under said Plan(s) as of the record date for the Annual Meeting ("Allocated
Shares") and (b) the proportionate number of Non-Directed and Unallocated Shares
of Common Stock as to which the undersigned is entitled to direct the voting in
accordance with the provisions of the Plan(s), upon the following matters and
upon any other business that may properly come before the meeting or any
adjournment thereof.

By completing, signing and returning this voting instruction card you will be
acting as a named fiduciary under the Employee Retirement Income Security Act of
1974, as amended, for the Plans in which you participate and will be voting all
Allocated Shares as well as all Non-Directed and Unallocated Shares of Common
Stock the same way. Any participant wishing to vote the Non-Directed and
Unallocated Shares differently from the Allocated Shares or not wishing to vote
the Non-Directed and Unallocated Shares at all may do so by requesting a
separate voting instruction card from Society National Bank at P.O. Box 94717,
Cleveland, Ohio 44101, (800) 982-3811 Ext. 3685 Maria Martin.

Non-Directed Shares are those shares of Common Stock, allocated to a participant
account, but for which a voting instruction card is not timely received by the
Trustee. Unallocated Shares are those shares of Common Stock which remain
unallocated under the Plan(s).

Election of 6 Directors to Class III of the Board of Directors of Ashland:

Nominees: Jack S. Blanton, Samuel C. Butler, Edmund B. Fitzgerald, John R. Hall,
          Mannie L. Jackson, James W. Vandeveer.

      / /  To vote for all items AS RECOMMENDED BY THE BOARD OF DIRECTORS,
                mark this box, sign, date and return this proxy.

                  (continued and to be signed on reverse side.)

                        (NO ADDITIONAL VOTE IS NECESSARY)

                                SEE REVERSE SIDE

<PAGE>

/X/  PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 1 THROUGH 6

                                                    FOR                 WITHHELD
1.   Election of Six Directors (SEE REVERSE)        / /                    / /
       (Except Nominee(s) written below)

     --------------------------------------         FOR     AGAINST     ABSTAIN
2.   Ratification of Ernst & Young as auditors      / /       / /         / /
     for 1995 fiscal year.

                                                    FOR     AGAINST     ABSTAIN
3.   Amendment to the Second Restated Articles      / /       / /         / /
     of Incorporation to change Ashland's name
     to Ashland Inc.

                                                    FOR     AGAINST     ABSTAIN
4.   Approval of the 1995 Performance Unit Plan.    / /       / /         / /

                                                    FOR     AGAINST     ABSTAIN
5.   Approval of the Incentive Compensation Plan    / /       / /         / /
     for Key Executives.

                                                    FOR     AGAINST     ABSTAIN
6.   Approval of the Deferred Compensation Plan.    / /       / /         / /

THE BOARD OF DIRECTORS RECOMMENDS A
VOTE AGAINST SHAREHOLDER PROPOSAL 7:
- ------------------------------------

                                                    FOR     AGAINST     ABSTAIN
7.   To request the Board to require that at
     future elections of directors all directors    / /       / /         / /
     be elected annually.


SIGNATURE                                                 DATE
          -----------------------------------------------     ----------------
INSTRUCTIONS:  Please date and sign these voting instructions exactly as name
               appears hereon. The shares represented by these voting
               instructions will be voted as specified by the participant. If no
               voting instructions are received by the Trustee, the Trustee will
               vote shares in accordance with the above instructions. These
               instructions, when properly executed, are voted in the manner
               directed herein by the undersigned. If no direction is made,
               these instructions will be voted FOR the election of Directors
               and FOR Proposals 2 thru 6 and AGAINST Proposal 7.

<PAGE>




PROXY             [Logo]             ASHLAND OIL, INC.                    PROXY

THE SOLICITATION OF THIS PROXY IS MADE ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints JOHN R. HALL and PAUL W. CHELLGREN, and each of
them, with full power of substitution, the attorney and proxy of the undersigned
to attend the Annual Meeting of Shareholders of ASHLAND OIL, INC. to be held at
the Ashland Petroleum Executive Office Building, Ashland Drive, Russell,
Kentucky, 10:30 a.m. on January 26, 1995, or any adjournment thereof, and to
vote the stock of the undersigned with all powers the undersigned would possess
if present upon the following matters and upon any other business that may
properly come before the meeting or any adjournment thereof.

Election of 6 directors to Class III of the Board of Directors of Ashland:

NOMINEES: Jack S. Blanton, Samuel C. Butler, Edmund B. Fitzgerald, John R.
          Hall, Mannie L. Jackson, James W. Vandeveer.

                                         SEE REVERSE SIDE.

              / /   To vote for all items AS RECOMMENDED BY THE BOARD OF
                  DIRECTORS, mark this box, sign, date and return this proxy.
                             (NO ADDITIONAL VOTE IS NECESSARY.)

                        PLEASE MARK, SIGN, DATE AND MAIL THE PROXY CARD
                             PROMPTLY, USING THE ENCLOSED ENVELOPE.
                          (CONTINUED AND TO BE SIGNED ON REVERSE SIDE.)

 <PAGE>

PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR:
                                         ----
                                                                            ALL
                                                       FOR    WITHHOLD   EXCEPT

1.   Election of Six Directors--(see reverse)          / /      / /       / /
     ----------------------------------------
     (Except Nominee(s) written above)

                                                       FOR    AGAINST  ABSTAIN
2.   Ratification of Ernst & Young as independent
     auditors for the 1995 fiscal year.                / /      / /       / /



                                                       FOR    AGAINST  ABSTAIN
3.   Amendment to the Second Restated Articles of
     Incorporation to change Ashland's name to
     Ashland Inc.                                      / /      / /       / /


                                                        FOR    AGAINST  ABSTAIN

4.   Approval of the 1995 Performance Unit Plan.        / /      / /       / /


                                                        FOR    AGAINST  ABSTAIN

5.   Approval of the Incentive Compensation Plan        / /      / /       / /
     for Key Executives.

                                                        FOR    AGAINST  ABSTAIN

6.   Approval of the Deferred Compensation Plan.        / /      / /       / /


THE BOARD OF DIRECTORS RECOMMENDS A                     FOR    AGAINST  ABSTAIN
VOTE AGAINST SHAREHOLDER PROPOSAL 7:
     -------------------------------

7.   To request the Board of Directors to take steps     / /      / /       / /
     necessary to require that at future elections of
     directors all directors be elected annually.

Shares represented by this proxy will be voted as directed by the stockholder.
If no such choice is specified, the proxy will be voted FOR proposals 1-6 and
AGAINST proposal 7.

                                                   Dated:
                                                          ----------------
Signature(s)
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Please date and sign exactly as your name or names appear(s) hereon. If stock is
held jointly, signature should include both names. Executors, administrators,
trustees, guardians and others signing in a representative capacity should give
their full title.


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