ASHLAND INC
DEF 14A, 1995-12-01
PETROLEUM REFINING
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    /X/  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12

- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                  ASHLAND INC.
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD JANUARY 25, 1996

TO OUR SHAREHOLDERS:

    The  Annual Meeting of Shareholders of  Ashland Inc., a Kentucky corporation
("Ashland"), will be held on Thursday, January 25, 1996, at 10:30 A.M.,  Eastern
Standard  Time, at the Ashland Petroleum Executive Office Building, 2000 Ashland
Drive, Russell, Kentucky,  and at any  adjournment thereof, for  the purpose  of
acting upon the following matters as well as such other business as may properly
come before the Annual Meeting or any adjournment thereof:

        (1) to elect five directors to Class I;

        (2)  to  ratify the  appointment  of Ernst  &  Young LLP  as independent
    auditors for fiscal year 1996; and

        (3) if  presented at  the  Annual Meeting,  to  act upon  a  shareholder
    proposal  to  request the  Board  of Directors  to  take steps  necessary to
    require that all directors be elected annually.

    Only shareholders of record  at the close of  business on November 27,  1995
will be entitled to vote at the Annual Meeting or any adjournment thereof.

    In  order that your stock  may be represented at  the Annual Meeting, please
date and sign the enclosed proxy card and return it promptly in the accompanying
envelope. If you attend the Annual Meeting,  you may vote in person even  though
you have previously sent in your proxy card.

                                          By Order of the Board of Directors,

                                              THOMAS L. FEAZELL,
                                            SENIOR VICE PRESIDENT,
                                               GENERAL COUNSEL
                                                AND SECRETARY
Russell, Kentucky
December 4, 1995
<PAGE>
                                  ASHLAND INC.

                                PROXY STATEMENT
                                      FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                                JANUARY 25, 1996

    This Proxy Statement is furnished in connection with the solicitation by the
Board of Directors of Ashland Inc. ("Ashland" or the "Company") of proxies to be
voted  at the Annual Meeting of Shareholders to be held on Thursday, January 25,
1996, at 10:30 A.M., Eastern Standard  Time, at the Ashland Petroleum  Executive
Office  Building, 2000 Ashland Drive, Russell,  Kentucky, and at any adjournment
thereof, for the purposes set forth  in the accompanying Notice. It is  expected
that  this Proxy  Statement and  the accompanying proxy  card will  be mailed to
shareholders commencing on or about December 4, 1995.

    Only the  holders  of Ashland's  Common  Stock of  record  at the  close  of
business on November 27, 1995 will be entitled to vote at the Annual Meeting. At
that date there were 63,770,622 shares of Ashland Common Stock outstanding. Each
shareholder  is entitled to one vote for each share of Ashland Common Stock held
by him or her on the record  date. Cumulative voting applies in the election  of
directors.  Under cumulative  voting, a shareholder  may multiply  the number of
shares owned by the number of directors to be elected and cast this total number
of votes for any  one nominee or  distribute the total number  of votes, in  any
proportion,  among as many nominees as  the shareholder desires. The presence in
person or by proxy of shareholders holding  a majority of the shares of  Ashland
Common  Stock will constitute  a quorum for  the transaction of  business at the
Annual Meeting.  Abstentions  and  broker  non-votes will  be  included  in  the
computation of the number of shares of Ashland Common Stock that are present for
purposes of determining the presence of a quorum.

    Whole  shares  of  Ashland  Common  Stock  credited  to  the  account  of  a
participant in Ashland's Dividend Reinvestment Plan will be voted in  accordance
with the proxy card returned by the participant to Ashland. The voting of shares
of Ashland Common Stock held under Ashland's employee benefit plans is discussed
under "Stock Ownership of Certain Persons."

    Ashland's  address is  Ashland Inc.,  1000 Ashland  Drive, Russell, Kentucky
41169.

                         ITEM I.  ELECTION OF DIRECTORS

    The Board of  Directors currently consists  of seventeen directors,  divided
into  three classes. The  number of directors  to be elected  at the 1996 Annual
Meeting is fixed at five. The directors who are nominated for election as  Class
I  directors by the shareholders at the  1996 Annual Meeting are Messrs. Bolger,
Carlucci, Farley, Rinehart and Rouse.

    All the nominees were recommended by  the Nominating Committee of the  Board
for  election. All nominees were elected by  the shareholders at the 1993 Annual
Meeting for a three-year term. With  the exception of Mr. Bolger, the  nominees,
if  elected, will hold office for a  three-year term expiring in 1999. Under the
Board's current retirement policy, it is anticipated that Mr. Bolger will retire
after serving  two years  of his  three-year term.  Under Ashland's  By-laws,  a
director  elected to fill  a vacancy on  the Board serves  until the next annual
meeting of shareholders  and until  his or her  successor has  been elected  and
qualified. Mr. James W. Vandeveer, a director of Ashland since 1964, will retire
on January 25, 1996.

    Shareholders  voting at the  Annual Meeting may  not vote for  more than the
number of nominees listed in the Proxy Statement. Under Ashland's By-laws, those
nominees receiving the greatest number of  votes, up to the number of  directors
to  be elected, shall be  elected directors. It is  the intention of the persons
named in the enclosed proxy card (Messrs.  John R. Hall and Paul W.  Chellgren),
unless  otherwise instructed in any  form of proxy, to  vote FOR the election of
the five nominees. Such persons may also vote such shares cumulatively for  less
than  the  entire number  of  nominees if  any  situation arises  which,  in the

                                       1
<PAGE>
opinion of the  proxy holders, makes  such action necessary  or desirable or  if
authority is withheld from one or more nominees. The Nominating Committee of the
Board  has no reason to  believe that any of the  nominees will not be available
for election as directors.

                         NOMINEES FOR CLASS I DIRECTORS
                            (Term expiring in 1999)

<TABLE>
<S>               <C>
                  THOMAS E. BOLGER
    (PHOTO)       Mr. Bolger, 68, is a Director  and Chairman of the Executive  Committee
                  of the Board of Directors of Bell Atlantic Corporation in Philadelphia,
                  Pennsylvania.  He also served as Chairman  of the Board of Directors of
                  that company  from  1984 to  1989.  He is  a  Trustee of  The  National
                  Geographic  Society. He has served as  a Director of Ashland since 1987
                  and is  Chairman of  the  Personnel and  Compensation Committee  and  a
                  member of the Finance Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................5,200(1)(2)
                  COMMON STOCK UNITS............................................14,347(6)
                  FRANK C. CARLUCCI
    (PHOTO)       Mr.  Carlucci, 65, is Chairman of The Carlyle Group in Washington, D.C.
                  He was Secretary of Defense of  the United States of America from  1987
                  to  1989.  He  is  a  Director  of  BDM  International,  Bell  Atlantic
                  Corporation, CB Commercial Real Estate Group, Inc., Connecticut  Mutual
                  Life   Insurance   Company,   General   Dynamics   Corporation,   Kaman
                  Corporation, Neurogen Corporation, Northern  Telecom Ltd., Quaker  Oats
                  Company,  SunResorts,  Ltd.,  Texas  Biotechnology  Corporation, Upjohn
                  Company and  Westinghouse  Electric Corporation.  He  has served  as  a
                  Director  of  Ashland  since 1989  and  is Chairman  of  the Nominating
                  Committee and a member of  the Personnel and Compensation Committee  of
                  the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.............................................4,463(1)(2)(5)
                  COMMON STOCK UNITS............................................10,041(6)

                  JAMES B. FARLEY
    (PHOTO)       Mr.  Farley,  65, is  the retired  Chairman  of Mutual  Of New  York, a
                  position held from 1989 until 1993. Previously he had been President of
                  that company from 1988 to 1990. He is presently a Trustee of Mutual  of
                  New  York  and a  Director of  Harrah's  Entertainment Inc.  and Walter
                  Industries Inc. He has served as  a Director of Ashland since 1984  and
                  is  a  member  of  the Nominating  and  Public  Policy  - Environmental
                  Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................4,400(1)(2)
                  COMMON STOCK UNITS.............................................3,812(6)
</TABLE>

                                       2
<PAGE>

<TABLE>
<S>               <C>
                  JAMES R. RINEHART
    (PHOTO)       Mr. Rinehart, 65, is  a business and labor  consultant in Hiram,  Ohio.
                  From  1987  to 1988  he  served as  Executive  Vice President  of Hiram
                  College.  He  previously  served  as  the  Chairman  of  the  Board  of
                  Directors,  President and  Chief Executive  Officer of  Clark Equipment
                  Company from 1981 to 1986. He has served as a Director of Ashland since
                  1985 and is a  member of the Finance  and Nominating Committees of  the
                  Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................7,236(1)(2)

                  W. L. ROUSE, JR.
    (PHOTO)       Mr. Rouse, 63, is an investor in Naples, Florida. He served as Chairman
                  of  the Board  of Directors, President  and Chief  Executive Officer of
                  First Security Corporation in Lexington, Kentucky from 1982 to 1992. He
                  is a Director of  Kentucky American Water Company  and K.U. Energy.  He
                  has  served as a Director of Ashland since  1986 and is a member of the
                  Audit and Nominating Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................5,000(1)(2)
                  COMMON STOCK UNITS............................................11,597(6)
</TABLE>

                         CONTINUING CLASS II DIRECTORS
                            (Term expiring in 1997)

<TABLE>
<S>               <C>
                  PAUL W. CHELLGREN
    (PHOTO)       Mr. Chellgren, 52, is President and Chief Operating Officer of Ashland,
                  positions he has  held since  1992. He  was Senior  Vice President  and
                  Chief  Financial Officer of Ashland from 1988 to 1992. He is a Director
                  of Ashland Coal, Inc. and PNC Bank Corp. He has served as a Director of
                  Ashland since 1992 and is a member  of the Finance and Public Policy  -
                  Environmental Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY..............................................277,976(1)(7)
</TABLE>

                                       3
<PAGE>

<TABLE>
<S>               <C>
                  RALPH E. GOMORY
    (PHOTO)       Mr. Gomory, 66, is President of Alfred P. Sloan Foundation in New York,
                  New  York. He was  Senior Vice President for  Science and Technology of
                  International Business Machines Corporation (IBM) from 1985 to 1989. He
                  is a Director  of The Bank  of New York,  LEXMARK International,  Inc.,
                  Polaroid  Corp. and  The Washington  Post Company.  He has  served as a
                  Director of Ashland since 1989 and is a member of the Audit and  Public
                  Policy - Environmental Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................6,000(1)(2)

                  PATRICK F. NOONAN
    (PHOTO)       Mr.  Noonan, 53,  is Chairman  of The  Conservation Fund  in Arlington,
                  Virginia. He is  a Director of  American Farmland Trust,  International
                  Paper  Company, and Saul Centers, Inc. and is a Trustee of The National
                  Geographic Society. He has served as  a Director of Ashland since  1991
                  and  is Chairman of  the Public Policy -  Environmental Committee and a
                  member of the Audit Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................3,000(1)(2)
                  COMMON STOCK UNITS.............................................1,829(6)

                  JANE C. PFEIFFER
    (PHOTO)       Mrs.  Pfeiffer,   63,  is   a  management   consultant  in   Greenwich,
                  Connecticut. She is a Director of International Paper Company and J. C.
                  Penney  Company, Inc.  and a  Trustee of  Mutual Of  New York.  She has
                  served as a  Director of  Ashland since  1982 and  is a  member of  the
                  Personnel   and  Compensation   Committee  and  the   Public  Policy  -
                  Environmental Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.............................................5,941(1)(2)(5)
</TABLE>

                                       4
<PAGE>
<TABLE>
<S>               <C>
                  MICHAEL D. ROSE
    (PHOTO)       Mr. Rose,  53,  is Chairman  of  the  Board of  Directors  of  Harrah's
                  Entertainment,  Inc. and Promus Hotel Corporation in Memphis, Tennessee
                  (both of which formerly comprised The Promus Companies Incorporated  of
                  which  Mr. Rose  was Chairman  of the Board  of Directors  from 1984 to
                  1995). Prior to  April 1994, Mr.  Rose also served  as Chief  Executive
                  Officer of The Promus Companies Incorporated. He is a Director of First
                  Tennessee   National  Corporation,  General  Mills,  Inc.,  and  Darden
                  Restaurants, Inc. He has served as a Director of Ashland since 1988 and
                  is Chairman of the Finance Committee and a member of the Personnel  and
                  Compensation Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................4,200(1)(2)
                  COMMON STOCK UNITS............................................10,127(6)

                  DR. ROBERT B. STOBAUGH
    (PHOTO)       Dr.  Stobaugh, 68,  is a  Professor at  the Harvard  Business School in
                  Boston, Massachusetts. He is a Director of National Convenience Stores,
                  Inc. He has served as a Director of Ashland since 1977 and is a  member
                  of the Nominating and Finance Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................6,000(1)(2)
                  COMMON STOCK UNITS............................................11,927(6)
</TABLE>

                         CONTINUING CLASS III DIRECTORS
                            (Term expiring in 1998)

<TABLE>
<S>               <C>
                  JACK S. BLANTON
    (PHOTO)       Mr.  Blanton, 68, is  Chairman of the Board  of Houston Endowment, Inc.
                  and President  of Eddy  Refining Company  in Houston,  Texas. He  is  a
                  Director  of Baker  Hughes Incorporated, Burlington  Northern Santa Fe,
                  Inc., Pogo Producing Co., and SBC Communications, Inc. He has served as
                  a Director of Ashland since 1988 and is Chairman of the Audit Committee
                  and a member  of the  Public Policy  - Environmental  Committee of  the
                  Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY............................................32,396(1)(2)(4)
</TABLE>

                                       5
<PAGE>

<TABLE>
<S>               <C>
                  SAMUEL C. BUTLER
    (PHOTO)       Mr.  Butler, 65, is a Partner of  Cravath, Swaine & Moore, Attorneys in
                  New York, New York.  He is a Director  of GEICO Corporation,  Millipore
                  Corporation  and United  States Trust Corporation.  He has  served as a
                  Director of Ashland  since 1970 and  is a member  of the Personnel  and
                  Compensation Committee and Audit Committee of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY.......................................8,980(1)(2)(3)(4)(5)
                  COMMON STOCK UNITS............................................30,568(6)

                  EDMUND B. FITZGERALD
    (PHOTO)       Mr.  Fitzgerald, 69, is the Managing Director of Woodmont Associates in
                  Nashville, Tennessee. From 1985 to 1990,  he served as Chairman of  the
                  Board of Directors and Chief Executive Officer of Northern Telecom Ltd.
                  He  is a Director of Becton, Dickinson & Co. and G.T.I. Corporation. He
                  has served as a Director of Ashland  since 1990 and is a member of  the
                  Audit and Finance Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................7,000(1)(2)

                  JOHN R. HALL
    (PHOTO)       Mr. Hall, 63, is Chairman of the Board of Directors and Chief Executive
                  Officer  of Ashland, positions he has held since 1981. He is a Director
                  of Banc  One  Corporation,  The  Canada  Life  Assurance  Company,  CSX
                  Corporation,  Humana  Corporation,  Reynolds  Metals  Company  and Ucar
                  International Inc. and is a member of the American Petroleum  Institute
                  Executive Committee. He has served as a Director of Ashland since 1968.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY...........................................409,628(1)(4)(7)
</TABLE>

                                       6
<PAGE>
<TABLE>
<S>               <C>
                  MANNIE L. JACKSON
    (PHOTO)       Mr. Jackson, 56, is the majority owner and Chairman of the Board of the
                  Harlem  Globetrotters, International.  Although retired  as Senior Vice
                  President of  marketing  and  administration  for  Honeywell  Inc.,  he
                  remains as a consultant with Honeywell, an Advisor to the Chairman, and
                  a   member  of  Honeywell's  Southern   Africa  subsidiary's  Board  of
                  Directors. He  serves  on  the  Board  of  Advisors  of  Florida  A&M's
                  Entrepreneurial  Development Center, Howard  University Business School
                  and the Humphrey  Institute at  the University  of Minnesota.  He is  a
                  Director  of Jostens, Inc.  and The Stanley  Works. He has  served as a
                  Director of Ashland since  May 1994 and  is a member  of the Audit  and
                  Public Policy - Environmental Committees of the Board of Directors.
                  SHARES OF ASHLAND COMMON STOCK OWNED
                  BENEFICIALLY................................................2,000(1)(2)
                  COMMON STOCK UNITS.............................................1,783(6)
</TABLE>

- ------------------------

(1)  Includes shares of Ashland  Common Stock with respect  to which each of the
    individuals has the right to acquire beneficial ownership within 60 calendar
    days after October 1, 1995 through the exercise of stock options: as to  Mr.
    Chellgren,  234,500 shares; as  to Mr. Hall,  338,000 shares; and  as to all
    other directors except  Mr. Jackson, 2,000  shares; and as  to Mr.  Jackson,
    1,000 shares.

(2)  Includes 2,000 shares of Restricted Common Stock of Ashland as to which the
    director has  voting  power: as  to  directors except  Messrs.  Jackson  and
    Noonan, 2,000 shares; and as to Messrs. Jackson and Noonan, 1,000 shares.

(3) Includes 3,880 shares owned in trust for the benefit of Mr. Butler.

(4)  Includes  the following  shares of  Ashland  Common Stock  as to  which the
    respective persons disclaim any beneficial ownership: Mr. Butler, 750 shares
    owned by  his wife;  Mr.  Hall, 1,000  shares owned  by  his wife;  and  Mr.
    Blanton,  2,000 shares owned by a trust for the benefit of his son for which
    he is co-trustee.

(5) Includes shares  of Ashland  Common Stock  held under  the Ashland  Dividend
    Reinvestment Plan which provides participants with voting power with respect
    to such shares.

(6)  Common Stock Units held under the Deferred Compensation and Stock Incentive
    Plan For Non-Employee Directors.  These Stock Units are  payable in cash  or
    Ashland  Common Stock at the director's election upon termination of service
    from the Board.

(7) Includes  shares  of Ashland  Common  Stock held  under  Ashland's  Employee
    Savings  Plan and/or Leveraged  Employee Stock Ownership  Plan which provide
    participants with voting and investment power with respect to such shares.

    Shares shown  above  for  each  nominee  and  continuing  director  indicate
beneficial  ownership at October 1, 1995. No nominee or continuing director owns
beneficially more than .64% of any class of Ashland stock.

    Except as otherwise  indicated, the nominees  and continuing directors  have
held the principal occupations described above during the past five years.

BOARD OF DIRECTORS

    The  standing  committees  of  the Board  of  Directors  are  the Nominating
Committee, Audit Committee, Personnel and Compensation Committee, Public  Policy
- -  Environmental  Committee and  Finance  Committee. During  fiscal  1995, seven
meetings of the Board of Directors  were held. The Nominating Committee met  two
times,  the  Audit Committee  met three  times,  the Personnel  and Compensation
Committee met five times,  the Public Policy -  Environmental Committee met  two
times and the Finance

                                       7
<PAGE>
Committee  met  two times.  Each director  attended  at least  75% of  the total
meetings of the Board and the Committees on which they served with the exception
of Mr. Rinehart who attended 73%  of such meetings. Overall attendance at  Board
and Committee meetings was 91%.

    THE  NOMINATING  COMMITTEE  is  responsible  for  recommending  nominees for
membership to the Board of Directors.  Current members of the Committee are  Mr.
Carlucci  (Chairman), Mr. Farley, Mr. Rinehart,  Mr. Rouse, Dr. Stobaugh and Mr.
Vandeveer.

    Nominees for directors are selected on the basis of recognized  achievements
and their ability to bring various skills and experience to the deliberations of
the   Board.  The  Committee  will  consider  candidates  recommended  by  other
directors, employees  and shareholders.  Written suggestions  for candidates  to
serve  as directors should be sent to  the Secretary of Ashland at Ashland Inc.,
1000 Ashland  Drive, Russell,  Kentucky 41169.  Ashland's By-laws  require  that
written  notice of a shareholder's intention to nominate any person for election
as a director at a meeting of shareholders must be received by the Secretary  of
Ashland  not later than (i) 90 days in advance of such meeting (provided that if
the annual meeting  of shareholders is  held earlier than  the last Thursday  in
January,  such  notice must  be  given within  10  days after  the  first public
disclosure, which may include any public filing with the Securities and Exchange
Commission, of the  date of the  annual meeting),  and (ii) with  respect to  an
election  to be held  at a special  meeting of shareholders  for the election of
directors, the close of business on the seventh day following the date on  which
notice  of such meeting is first given to shareholders. The notice must contain:
(a) the name and address of the  shareholder who intends to make the  nomination
and  of the  person or persons  to be  nominated; (b) a  representation that the
shareholder is a holder of record of  stock of Ashland entitled to vote at  such
meeting  and intends to appear in person or  by proxy at the meeting to nominate
the person  or  persons  specified in  the  notice;  (c) a  description  of  all
arrangements  or understandings between the shareholder and each nominee and any
other person or persons  (naming such person or  persons) pursuant to which  the
nomination  or nominations  are to  be made by  the shareholder;  (d) such other
information regarding each nominee  proposed by such  shareholder as would  have
been  required to be included  in a proxy statement  filed pursuant to the proxy
rules of the Securities and Exchange Commission had each nominee been nominated,
or intended to be nominated, by the  Board; and (e) the consent of each  nominee
to  serve  as  a  director  if  so  elected.  The  chairman  of  any  meeting of
shareholders to elect  directors and  the Board  may refuse  to acknowledge  the
nomination of any person not made in compliance with the foregoing procedure. No
shareholder  nominations have been received by  Ashland for the January 25, 1996
Annual Meeting.

    THE AUDIT  COMMITTEE  is  responsible  for  recommending  the  selection  of
Ashland's  independent auditors, the audit fees and the services provided by the
independent auditors, reviewing the scope and findings of external and  internal
audits and reviewing the adequacy of Ashland's policies, procedures and internal
controls.  Current  members of  the Committee  are  Mr. Blanton  (Chairman), Mr.
Butler, Mr. Fitzgerald, Mr. Gomory, Mr. Jackson, Mr. Noonan and Mr. Rouse.

    THE PERSONNEL  AND  COMPENSATION  COMMITTEE  is  responsible  for  approving
salaries  of all corporate officers of  Ashland and all awards and participation
under Ashland's incentive  plans. It  recommends the  establishment of  policies
dealing  with  compensation,  position  evaluations  and  personnel engagements,
transfers and terminations. In addition, it administers various Ashland employee
compensation plans and  oversees Ashland's  welfare and  retirement and  savings
plans,  including  the contribution  levels,  selection of  investment managers,
determination of investment  guidelines and  the review  of their  performances.
Current  members of  the Committee  are Mr.  Bolger (Chairman),  Mr. Butler, Mr.
Carlucci, Mrs. Pfeiffer and Mr. Rose.

    THE PUBLIC POLICY - ENVIRONMENTAL COMMITTEE is responsible for the oversight
of policies,  programs and  practices  in relation  to public  issues  affecting
Ashland  and  the  oversight  of  Ashland's  environmental,  health  and  safety
compliance policies, programs  and practices. Current  members of the  Committee
are  Mr. Noonan (Chairman), Mr. Blanton,  Mr. Chellgren, Mr. Farley, Mr. Gomory,
Mr. Jackson and Mrs. Pfeiffer.

    THE  FINANCE  COMMITTEE  is  responsible  for  reviewing  Ashland's   fiscal
policies,  financial  and capital  structure  and its  current  and contemplated
financial requirements and evaluating significant financial

                                       8
<PAGE>
matters and decisions such as  capital structure, dividend action, offerings  of
corporate stock and debt securities and major borrowings. Current members of the
Committee  are Mr. Rose  (Chairman), Mr. Bolger,  Mr. Chellgren, Mr. Fitzgerald,
Mr. Rinehart, Dr. Stobaugh and Mr. Vandeveer.

COMPENSATION OF DIRECTORS

    Directors who are employees  of Ashland are not  compensated for service  on
the  Board or its Committees. Non-employee  directors receive an annual retainer
of $30,000, $1,000  for each Board  meeting attended, $1,000  per year for  each
Committee  assignment  ($2,000 if  Chairperson)  and $1,000  for  each Committee
meeting attended ($2,000 if Chairperson). Non-employee members of the Board  may
additionally receive compensation at the rate of $1,000 per day for services for
special  assignments as  designated by  the Chairman of  the Board  from time to
time.

    Pursuant to the Ashland Inc. Deferred Compensation and Stock Incentive  Plan
for  Non-Employee  Directors  (the  "Directors'  Plan")  previously  approved by
Ashland's shareholders, non-employee directors may receive their directors' fees
in cash  or Ashland  Common Stock  and may  defer receipt  until termination  of
service.  Deferred amounts  may earn  income based either  on the  prime rate of
interest or  on  a  hypothetical  investment in  Ashland  Common  Stock  ("Stock
Units"),  or a combination of both, at the director's election. Upon termination
of service, deferred  amounts (together with  accrued earnings, if  any) may  be
received  in cash or Ashland  Common Stock, or a combination  of both, in a lump
sum or installments at  the director's election. Upon  a "change of control"  of
Ashland  (as defined in  the Directors' Plan),  each participating director will
receive an  automatic  cash  distribution  of all  amounts  in  such  director's
account.

    Under  the Directors'  Plan, each  year following  the Annual  Meeting, each
non-employee director is granted an option  to purchase 1,000 shares of  Ashland
Common Stock at an exercise price equal to the fair market value of the stock on
the  date of grant provided the return  on common shareholders equity of Ashland
for the preceding fiscal year is equal to or greater than 10%. Since the  return
on  equity for Ashland's 1995 fiscal year was  not greater than or equal to 10%,
no options will be issued under the Directors' Plan following the Annual Meeting
on January 25, 1996.

    Pursuant  to  stock  incentive   plans  previously  approved  by   Ashland's
shareholders,  upon becoming a  director of Ashland,  each non-employee director
receives an award of 1,000 shares  of Restricted Stock of Ashland (the  "initial
award"). In addition, each non-employee director has received or will receive an
award  of 1,000 shares of Restricted Stock  of Ashland upon the later of January
31, 1994 or the fifth anniversary of  his or her initial award (the  "subsequent
award"). As a condition to any award, the director is required to pay to Ashland
an  amount equal to the  par value of the shares  of Restricted Stock awarded to
him or  her. The  Restricted Stock  may not  be sold,  assigned, transferred  or
otherwise  encumbered until the earliest to occur of: (a) normal retirement from
the Board at age  70; (b) the death  or disability of such  director; (c) a  50%
change  in the beneficial ownership of Ashland;  or, in the case of a subsequent
award only, (d) voluntary  early retirement to take  a position in  governmental
service. In the case of voluntary resignation or termination of the director for
any reason prior to the events described above, the grant of Restricted Stock to
such director will be forfeited.

    Each non-employee director who retires at age 70, or earlier if the director
has  at least five years of continuous  service, is eligible to participate in a
director retirement  plan  for non-employee  directors.  Under this  plan,  upon
retirement at age 70 with at least ten years of continuous service as a director
of  Ashland, the director will  receive the annual retainer  in effect on his or
her date of retirement, for life. Upon  retirement at age 70 with less than  ten
years  of continuous service as  a director of Ashland,  or upon retirement as a
result of permanent or  total disability, the director  will receive, at his  or
her election, either (1) for life, an amount equal to 10% of the annual retainer
in effect on the date of his or her retirement multiplied by the number of years
of  continuous  service as  a director  of Ashland,  or (2)  100% of  the annual
retainer in effect on the  date of his or her  retirement for a number of  years
equal  to the number  of years of  continuous service as  a director of Ashland.
Upon retirement prior to  age 70, the director  will receive, commencing at  age
65,   the  amount   of  the   annual  retainer   in  effect   on  the   date  of

                                       9
<PAGE>
his or her  retirement for a  number of years  equal to the  number of years  of
continuous  service as a  director of Ashland.  Ashland's obligations under this
plan have been  partially funded  with the  First National  Bank of  Louisville,
Kentucky which is serving as trustee.

    Ashland   maintains  a  Director  Death  Benefit  Program  for  non-employee
directors. Under this program, Ashland will pay a one-time $50,000 death benefit
to the designated beneficiary of each active or retired director of Ashland  who
was not an employee of Ashland on the date of his or her death.

    Directors of Ashland participate in the Directors' Charitable Award Program.
Pursuant to the program, Ashland has purchased joint life insurance contracts in
the amount of $1 million on each director. Upon the death of a director, Ashland
will   donate  an  amount  equal  to  $1  million  to  one  or  more  charitable
organizations recommended by  the director.  The donations are  funded with  the
proceeds  Ashland receives  from the  joint life  insurance contracts. Directors
derive no financial  benefit from  the program since  all charitable  deductions
accrue solely to Ashland.

    The  Board of Directors of Ashland  considers stock ownership in the Company
by management to be of  utmost importance. Such ownership enhances  management's
commitment  to  the  future  of  the  Company  and  further  aligns management's
interests with those of Ashland's shareholders. In keeping with this philosophy,
in fiscal 1993,  the Board  established minimum stock  ownership guidelines  for
directors  and certain executive officers. These guidelines require directors to
own Ashland Common  Stock having a  value of  at least five  times their  annual
retainer.  Each director will have five years  from 1993 (or, if later, the year
the director  was elected  to the  Board)  to reach  this ownership  level.  For
further  information  as  to  these  guidelines  as  they  pertain  to Ashland's
executive officers,  see  the Personnel  and  Compensation Committee  Report  on
Executive Compensation in this Proxy Statement.

STOCK OWNERSHIP OF CERTAIN PERSONS

    The  following  table  shows  as of  October  1,  1995,  certain information
regarding those persons  known by Ashland  management to be  the owners of  more
than  5% of Ashland's  outstanding Common Stock and  the beneficial ownership of
each class of Ashland equity securities by each of the executive officers  named
under  "Executive Compensation"  and all directors  and executive  officers as a
group.

<TABLE>
<CAPTION>
                                                                           AMOUNT AND
                                                         CLASS OF          NATURE OF          PERCENT OF
                                                           STOCK      BENEFICIAL OWNERSHIP     CLASS(6)
                                                        -----------  ----------------------  -------------
<S>                                                     <C>          <C>                     <C>
Key Trust Company of Ohio, NA.........................       Common     9,440,928(1)               14.8%
  127 Public Square
  Cleveland, Ohio 44114
J.P. Morgan & Co., Inc................................       Common     3,362,483(2)                5.3%
  23 Wall Street
  New York, New York 10015
John A. Brothers......................................       Common       214,551(3)(4)
Paul W. Chellgren.....................................       Common       277,976(3)(4)
David J. D'Antoni.....................................       Common       115,851(3)(4)
John R. Hall..........................................       Common       409,628(3)(4)(5)
Charles F. Potts......................................       Common        42,231(3)(4)
All directors and executive
 officers as a group..................................       Common     2,171,127                   3.4%
                                                          Preferred           200
</TABLE>

- ------------------------

(1) Key Trust Company of Ohio, NA ("Key") has advised Ashland that as of October
    1, 1995, it was the record owner of 9,440,928 shares of Ashland Common Stock
    or 14.8% of the shares of Ashland Common Stock outstanding on such date. Key
    has advised Ashland that these shares include 9,317,448 shares held by it as
    trustee under the Ashland Leveraged Employee Stock Ownership Plan ("LESOP"),
    and 24,568  shares held  by  it as  trustee  under the  SuperAmerica  Hourly
    Associates  Savings Plan  ("SA Plan").  Key has  informed Ashland  that with
    regard to the proposals, it will vote

                                       10
<PAGE>
    shares held for the  accounts of participants in  the SA Plan in  accordance
    with  instructions received  from participants  and, if  no instructions are
    received, Key will  vote such shares  in the same  proportion as shares  for
    which  instructions are  received from  other participants  in the  SA Plan.
    Further, Key has informed Ashland that it will vote shares allocated to  the
    account  of  a  participant in  the  LESOP in  accordance  with instructions
    received from  such participant  and, if  the participant  has not  provided
    voting  instructions, or where the  shares have not yet  been allocated to a
    participant's account, Key will vote those shares in the same proportion  as
    shares  for which instructions  are received from  other participants in the
    LESOP. Key has advised Ashland that  the remaining 98,912 shares of  Ashland
    Common  Stock held by it as of October 1,  1995 were held by it in a variety
    of fiduciary capacities.

(2) Based upon a Form 13F filed  with the Securities and Exchange Commission  on
    or  about November 15, 1995, J.P. Morgan & Co., Inc. ("J.P. Morgan") held in
    the aggregate 3,362,483 shares of Ashland  Common Stock as of September  29,
    1995.  Based upon  information provided  in the  filing, Ashland understands
    that J.P. Morgan has sole voting authority with respect to 2,018,170 shares,
    shared voting  authority  with  respect  to  46,500  shares  and  no  voting
    authority with respect to 1,297,813 shares.

(3)  Includes  shares  of Ashland  Common  Stock held  under  Ashland's Employee
    Savings Plan and/or  Leveraged Employee Stock  Ownership Plan which  provide
    participants with voting and investment power with respect to such shares.

(4)  Includes shares of Ashland  Common Stock with respect  to which each of the
    individuals has the right to acquire beneficial ownership within 60 calendar
    days after October 1, 1995 through the exercise of stock options: as to  Mr.
    Brothers,  188,750  shares;  Mr. Chellgren,  234,500  shares;  Mr. D'Antoni,
    77,250 shares; Mr. Hall, 338,000 shares; and Mr. Potts, 35,500 shares.

(5) Includes  the following  shares of  Ashland  Common Stock  as to  which  the
    respective person disclaims any beneficial ownership: Mr. Hall, 1,000 shares
    owned by his wife.

(6)  Other than as indicated, share ownership does not exceed 1% of the class so
    owned.

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

    The following table is a summary of compensation information for each of the
last three fiscal years ended September 30,  1995, 1994, and 1993 for the  Chief
Executive  Officer and each of the  other four most highly compensated executive
officers at September 30, 1995.

                                       11
<PAGE>
                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                          LONG-TERM
                                                                                        COMPENSATION
                                                                                     -------------------
                                                       ANNUAL COMPENSATION
                                               -----------------------------------   AWARDS    PAYOUTS
                                                                        OTHER        -------  ----------
                                                                       ANNUAL        OPTIONS     LTIP         ALL OTHER
      NAME AND PRINCIPAL POSITION        YEAR   SALARY   BONUS(1)  COMPENSATION(2)     (#)    PAYOUTS(3)   COMPENSATION(4)
- ---------------------------------------  ----  --------  --------  ---------------   -------  ----------   ---------------
<S>                                      <C>   <C>       <C>       <C>               <C>      <C>          <C>
John R. Hall                             1995  $876,988  $      0      $ 9,694        50,000   $       0      $117,079
  Chairman of the Board and              1994   797,262   836,741        8,042        50,000     209,226       116,905
  Chief Executive Officer                1993   752,416   458,059        4,292       100,000           0        72,337
Paul W. Chellgren                        1995   548,118         0       10,252        40,000           0        76,017
  President and                          1994   498,289   584,911        5,539        40,000     106,904        73,849
  Chief Operating Officer                1993   464,559   317,777        2,029        65,000           0        43,871
John A. Brothers                         1995   398,631   210,158       11,468        25,000           0        28,656
  Senior Vice President and              1994   368,734   349,960       11,222        25,000      90,768        58,528
  Group Operating Officer                1993   343,819   297,772        3,880        25,000           0        46,884
David J. D'Antoni                        1995   323,888   326,727        2,590        15,000           0        37,843
  Senior Vice President and              1994   298,973   307,944          495        10,000     156,062        49,101
  President of Ashland Chemical Company  1993   279,042   272,525          346        15,000           0        47,047
Charles F. Potts                         1995   250,000   298,056        2,069        10,000           0        30,794
  Senior Vice President and              1994   225,000   281,799          573        10,000      36,551        36,457
  President of APAC, Inc.                1993   190,000   236,361          802        10,000           0        33,375
</TABLE>

- ------------------------

(1) Amounts received under Ashland's Incentive Compensation Plan for each of the
    fiscal years ended September 30, 1993, 1994 and 1995.

(2) None  of  the  named  executives received  perquisites  and  other  personal
    benefits,  securities or property in excess of  the lesser of $50,000 or 10%
    of total  salary  and  bonus.  All amounts  shown  in  this  column  reflect
    reimbursement of taxes paid by the named executives.

(3)  Amounts received under Ashland's Performance Unit Plan for the FY 1991-1994
    performance period.

(4) Amounts shown in this  column reflect employer matching contributions  under
    Ashland's  Employee Savings  Plan and  allocations of  stock under Ashland's
    LESOP as provided on the same basis for all employees and related forfeiture
    payments under  the Employee  Retirement  Income Security  Act of  1974,  as
    amended ("ERISA"). For fiscal 1995, these payments were as follows:

<TABLE>
<CAPTION>
                          SAVINGS PLAN    LESOP     ERISA FORFEITURE PAYMENTS
                          ------------  ----------  --------------------------
<S>                       <C>           <C>         <C>
John R. Hall               $    1,800   $    6,847         $    108,432
Paul W. Chellgren               1,800        6,847               67,370
John A. Brothers                1,800        6,847               20,009
David J. D'Antoni               1,800        6,847               29,196
Charles F. Potts                1,800        6,847               22,147
</TABLE>

                                       12
<PAGE>
STOCK OPTION GRANTS

    The  following table sets forth certain information concerning stock options
granted in fiscal year 1995 to the named executive officers.

                       OPTION GRANTS IN FISCAL YEAR 1995

<TABLE>
<CAPTION>
                                                                                          POTENTIAL REALIZABLE
                                 INDIVIDUAL GRANTS                                          VALUE AT ASSUMED
- ------------------------------------------------------------------------------------        ANNUAL RATES OF
                                              % OF TOTAL                                      STOCK PRICE
                                                OPTIONS       EXERCISE                      APPRECIATION FOR
                                  OPTIONS     GRANTED TO      OR BASE                         OPTION TERM*
                                  GRANTED    EMPLOYEES IN      PRICE     EXPIRATION   ----------------------------
             NAME                   (#)       FISCAL YEAR      ($/SH)       DATE           5%             10%
- -------------------------------  ---------  ---------------  ----------  -----------  -------------  -------------
<S>                              <C>        <C>              <C>         <C>          <C>            <C>
John R. Hall                        50,000         6.07%     $   33.875     10/21/05  $   1,076,431  $   2,734,433
Paul W. Chellgren                   40,000         4.85%         33.875     10/21/05        861,144      2,187,546
John A. Brothers                    25,000         3.03%         33.875     10/21/05        538,215      1,367,216
David J. D'Antoni                   15,000         1.82%         33.875     10/21/05        322,929        820,330
Charles F. Potts                    10,000         1.21%         33.875     10/21/05        215,286        546,887
</TABLE>

- ------------------------
*Option Value assuming stock price appreciation  rates of 5% and 10%  compounded
 annually  for the 10 year  and 1 month term  of the options. At  the 5% and 10%
 rates, the stock price at October 21, 2005 (the expiration date of the  $33.875
 options) would be $55.40 and $88.56, respectively, and the potential realizable
 value  for all  Ashland shareholders  if all  63,695,853 shares  outstanding on
 September 21, 1995  (the grant  date of the  $33.875 options)  were held  until
 October  21,  2005 would  be  $3,528,965,288 and  $5,641,113,825, respectively.
 Actual gains will be dependent on future stock market conditions and there  can
 be no assurance that these amounts will be achieved.

STOCK OPTION EXERCISES

    The  following table sets forth certain information concerning stock options
exercised in fiscal year 1995  by each of the  named executive officers and  the
value of unexercised options held by such officers on September 30, 1995.

                AGGREGATED OPTION EXERCISES IN FISCAL YEAR 1995
                       AND FISCAL YEAR END OPTION VALUES*

<TABLE>
<CAPTION>
                                                                                                  VALUE OF
                                                                          NUMBER OF              UNEXERCISED
                                                                         UNEXERCISED            IN-THE-MONEY
                                                                           OPTIONS                 OPTIONS
                                                                        AT FY-END (#)            AT FY-END*
                                     SHARES ACQUIRED      VALUE          EXERCISABLE/           EXERCISABLE/
               NAME                  ON EXERCISE (#)   REALIZED ($)     UNEXERCISABLE           UNEXERCISABLE
- ----------------------------------  -----------------  ------------  --------------------  -----------------------
<S>                                 <C>                <C>           <C>                   <C>
John R. Hall                                7,000       $   75,250        325,500/100,000        $737,813/$109,375
Paul W. Chellgren                           8,000           63,500        228,250/ 76,250         624,188/  55,156
John A. Brothers                                0                0        188,750/ 43,750         431,719/     781
David J. D'Antoni                               0                0         77,250/ 23,750         162,219/     469
Charles F. Potts                                0                0         35,500/ 17,500         118,875/     313
</TABLE>

- ------------------------
*Based  on the closing price of Ashland Common Stock as reported on the New York
 Stock Exchange Composite Tape on September 29, 1995 of $33.25 per share.

RETIREMENT PLANS
  PENSION PLANS

    Ashland maintains  qualified pension  plans  (the "qualified  plans")  under
which  executive officers are  entitled to benefits  on the same  basis as other
employees. Upon a "change in control" of Ashland (as defined in the plans),  the
qualified  plans  will  automatically terminate  and  the funds  in  such plans,
together with any excess assets, will be distributed to the participants.

                                       13
<PAGE>
    To the  extent  that  benefits  under  the  qualified  plans  exceed  limits
established  by the Internal Revenue Code of 1986, as amended (the "Code"), they
are payable under a nonqualified excess benefit pension plan (the "non-qualified
plan") which  provides  for  the  payment  of  benefits  in  excess  of  certain
limitations imposed by the provisions of ERISA or limitations on compensation or
benefits  that  may  be  imposed  by  the  Code.  The  plan  also  provides that
participants may, at the discretion of the Personnel and Compensation Committee,
receive their  retirement benefit  under the  non-qualified plan  in a  lump-sum
distribution.  An irrevocable letter of credit has been established to partially
fund Ashland's obligations under the plan.

    The following table shows  the estimated annual  benefits payable under  the
qualified and non-qualified plans assuming continued employment until the normal
date  of  retirement  at  age  65, based  on  a  straight-life  annuity  form of
retirement income. The amounts  in the table are  not subject to any  reductions
for  social security  benefits received  by the  participant but  are subject to
reductions for the actuarial value of  50% of a participant's LESOP account  and
the  actuarial value of 50%  of any shares forfeited  under the LESOP because of
the limitations established by the Code.

<TABLE>
<CAPTION>
                                   ESTIMATED ANNUAL RETIREMENT BENEFITS
               ----------------------------------------------------------------------------
   AVERAGE                                YEARS OF PARTICIPATION
   ANNUAL      ----------------------------------------------------------------------------
  EARNINGS*        10           15           20           25           30           35
- -------------  -----------  -----------  -----------  -----------  -----------  -----------
<S>            <C>          <C>          <C>          <C>          <C>          <C>
$      25,000  $     3,300  $     4,950  $     6,601  $     8,251  $     9,901  $    11,552
       50,000        7,050       10,575       14,101       17,626       21,151       24,677
      100,000       14,550       21,825       29,100       36,376       43,650       50,925
      200,000       29,550       44,325       59,100       73,876       88,650      103,425
      300,000       44,550       66,825       89,100      111,376      133,650      155,925
      400,000       59,550       89,325      119,100      148,876      178,650      208,425
      500,000       74,550      111,825      149,100      186,376      223,650      260,925
      600,000       89,550      134,325      179,100      223,876      268,650      313,425
      800,000      119,550      179,325      239,101      298,876      358,651      418,427
    1,000,000      149,550      224,325      299,101      373,876      448,651      523,427
    1,200,000      179,550      269,325      359,101      448,876      538,651      628,427
</TABLE>

- ------------------------

*   Average annual earnings  includes a participant's salary during the  highest
    consecutive  36  month  period  of  the  final  120  month  period  prior to
    retirement, but excludes other forms of compensation included in the Summary
    Compensation Table.

    As of October 1, 1995, Messrs. Hall, Chellgren, Brothers, D'Antoni and Potts
had credited service  in the  combined plans  of 33, 20,  25, 21  and 10  years,
respectively.

  SUPPLEMENTAL EARLY RETIREMENT PLAN

    Under  the  Supplemental  Early  Retirement  Plan,  eligible  key  executive
employees may retire  prior to their  normal retirement date.  Messrs. Hall  and
Brothers  are currently eligible  to participate in the  plan. The plan provides
that the maximum total annual benefit payable to a participant under the plan is
an amount equal  to 50% of  the final average  annual compensation (salary  plus
incentive compensation awards) received by the participant during the highest 36
months  of the  final 60  month period prior  to retirement.  The amount payable
under the plan is reduced  to the extent payments  are made under the  qualified
and  non-qualified  pension  plans of  Ashland,  subject to  reductions  for the
actuarial value of 50% of a participant's LESOP account and the actuarial  value
of  50%  of any  shares forfeited  under  the LESOP  because of  the limitations
established by  the Code.  In addition,  if the  executive has  entered into  an
Executive  Employment Agreement with Ashland, the  amount payable under the plan
is reduced to  reflect payments, if  any, under such  Agreement. An  irrevocable
letter  of credit has  been established to  partially fund Ashland's obligations
under the plan.

    The plan provides that participants may, at the discretion of the Committee,
receive their retirement benefit under the plan in a lump-sum distribution.  The
retirement benefit received as a lump-sum distribution is equal to the actuarial
present  value  of  all expected  future  payments if  the  participant received
monthly payments discounted at the Pension Benefit Guaranty Corporation ("PBGC")
rate

                                       14
<PAGE>
used to value annuities  in effect during the  participant's last full  calendar
month  of employment.  The estimated  lump-sum value  of the  retirement benefit
under the plan to Mr.  Hall at age 63 and  Mr. Brothers, assuming retirement  at
age 62, using the current PBGC rate is $2,568,984 and $1,576,034, respectively.

    Upon a "change in control" of Ashland (as defined in the plan), eligible key
executive  employees may, in their discretion, elect to retire at an earlier age
pursuant to the plan.  Ashland normally enters  into consulting agreements  with
its  retiring key executive  employees who participate in  the plan. Under these
agreements, a retiring  employee receives  payment of a  mutually agreeable  per
diem compensation for services rendered to Ashland.

EXECUTIVE EMPLOYMENT AGREEMENTS

    Currently,  the  named executive  officers  have employment  agreements with
Ashland which provide for  continuation of their  then-current salaries for  two
years  after termination of their employment  by Ashland without "Cause". In the
event of termination without "Cause" or resignation for "Good Reason" within two
years after any  "change in control"  of Ashland, the  executive officers  would
receive  a payment  equal to  three times  their annual  compensation, including
incentive payments,  based  on the  average  of  the preceding  five  years.  In
addition,  the agreements  provide for  continuation of  certain benefits  for a
period of one year. The terms "Cause", "Good Reason" and "change in control" are
defined in the agreements. In no event shall the total payment to any  executive
officer  exceed an  amount which would  be deemed an  "excess parachute payment"
under Section 280G of the Code.

PERSONNEL AND COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

               PERSONNEL AND COMPENSATION COMMITTEE OF THE BOARD

    The Personnel  and Compensation  Committee  (the "Committee")  is  comprised
entirely  of non-employee members of Ashland's Board of Directors (the "Board").
It is the Committee's responsibility to review, recommend and approve changes to
the Company's  executive compensation  policies  and programs.  It is  also  the
Committee's  responsibility to review  and approve all  compensation payments to
the Chief Executive Officer and Ashland's other executive officers.

                  ASHLAND'S COMPENSATION POLICY AND OBJECTIVES

    Ashland's executive compensation program is  designed to enable the  Company
to  attract, retain and motivate the high caliber of executives required for the
success of its business. The purpose of this program and the specific objectives
of the Committee are to:

        - Pay for  performance,  motivating  both  long-  and  short-term
          performance for the benefit of Ashland's shareholders;

        - Provide  a total compensation program competitive with those of
          companies  with  which  Ashland  competes  for  top  management
          talent;

        - Place  greater  emphasis  on  variable  incentive  compensation
          versus fixed or base pay, particularly for Ashland's  executive
          officers;

        - Reward  executives based primarily on  the performance of their
          particular  business   units,  while   including  a   component
          recognizing corporate performance;

        - Encourage   significant  Ashland  Common   Stock  ownership  by
          Ashland's executive officers in order to align their  interests
          with those of Ashland's shareholders; and

        - Most  importantly, join shareholder and management interests in
          achieving superior performance  which should  translate into  a
          superior total return to Ashland's shareholders.

                                       15
<PAGE>
    Overall,   Ashland's  executive  compensation  program  is  designed  to  be
performance-oriented, with a large portion of executive compensation "at  risk".
The portion of total compensation represented by annual and long-term incentives
that  relate directly to performance has grown significantly and now constitutes
over 60% of the total compensation of Ashland's executive officers.

    In recent  years,  the Committee  has  expanded the  number  of  individuals
eligible  for  annual  incentives and  option  grants  in order  to  enhance the
commitment of mid-level managers to the objectives of the Company, its principal
business units, and Ashland's shareholders. Today approximately 320 of Ashland's
management and  professional  employees  participate  in  the  Company's  annual
incentive  plan, and  approximately 490  employees participate  in the Company's
stock option program.

    In fiscal year 1993, the Committee retained Frederic W. Cook & Co., Inc., an
independent  nationally-known  compensation  consultant,  to  review   Ashland's
Executive   Compensation  Program.  After  extensive  study,  Frederic  W.  Cook
concluded that Ashland's program is both reasonable and competitive.

                        ASHLAND'S COMPENSATION PROGRAMS

    In order to further the  Committee's objectives, the executive  compensation
program  for Ashland's executive officers includes three primary components: (1)
base pay; (2) an annual incentive  bonus; and (3) a long-term incentive  program
consisting of stock options and performance shares or units. The overall program
is  designed to provide total compensation opportunities which are comparable to
the opportunities provided by a group of nineteen companies of similar size  and
diversity  to Ashland  (the "Compensation  Peer Group").  This Compensation Peer
Group contains a  larger number of  companies than the  peer group of  companies
selected  for comparison in  the Five-Year and  Ten-Year Cumulative Total Return
Performance Graphs.

BASE SALARY

    Annual salary  is  designed to  compensate  executives for  their  sustained
performance. Base salary levels for executive officers are reviewed each year by
the  Committee and are generally  less than the median  of the Compensation Peer
Group. In addition, consideration is given  to individual experience as well  as
individual  and  corporate,  subsidiary or  division  performance.  Increases in
salaries are  typically granted  annually; however,  executive salary  increases
have  been delayed  to at  least 14-month  periods during  two of  the last four
fiscal years  in recognition  of less  than satisfactory  corporate  performance
during  these periods.  No salary  increases were  granted this  fiscal year for
executive officers.

ANNUAL INCENTIVE BONUS

    Incentive compensation is awarded annually based 20% upon the  participant's
individual  performance  for the  last fiscal  year and  80% upon  the Company's
operating performance  as further  described below.  Within ninety  days of  the
beginning  of each fiscal  year, (i) corporate Return  on Equity ("ROE") Hurdles
and Targets, (ii) division and  subsidiary Return on Investment ("ROI")  Hurdles
and Targets, and (iii) for the Chairman of the Board and Chief Executive Officer
and  President and Chief Operating  Officer, in addition to  the ROE Hurdles and
Targets, a net income Target, are set  by the Committee for the upcoming  fiscal
year.  "Hurdles" are  the minimum  objectives that must  be reached  in order to
trigger a  bonus payout.  If  the applicable  "Target(s)" is  achieved,  maximum
incentive  payments may  be earned.  The Committee  may adjust  incentive awards
downward based on such factors as the Committee deems appropriate.

    Awards for the Chairman of the Board and Chief Executive Officer,  President
and  Chief  Operating  Officer  and senior  vice  presidents  (other  than group
operating officers  and  division  and subsidiary  presidents)  are  based  upon
overall  corporate performance. For Ashland group operating officers, awards are
based upon the performance of the business units for which they are  responsible
in  addition to a corporate performance component. Awards to corporate employees
are based  equally  upon  general overall  corporate  performance  and  division
performance   and  for  division  employees   are  entirely  based  on  division
performance. A  participant's  maximum potential  payout  is generally  a  fixed
percentage  of the midpoint of the annual  salary range for the position held by
the participant and is dependent  upon the participant's level of  participation
in Ashland's Incentive Compensation Plan.

                                       16
<PAGE>
    In  view of the results for fiscal  1995, no incentive payments were made to
the Chairman or President and most  officers and divisional and corporate  staff
executives received significantly reduced incentive payments. To the extent that
payment  of incentives did occur,  such payment was made 80%  in cash and 20% in
shares of Ashland  Common Stock,  in keeping  with the  Committee's belief  that
stock   ownership  provides   a  direct  relationship   between  an  executive's
compensation and the shareholders' interests. It is anticipated that payment  of
any  fiscal 1996  awards will  also be  made 80%  in cash  and 20%  in shares of
Ashland Common Stock.

LONG-TERM INCENTIVE COMPENSATION

  PERFORMANCE SHARES/UNITS

    The performance share/unit program is  a long-term incentive plan  primarily
tied  to company performance. It is designed to motivate senior executives whose
work most affects  Company earnings and  to tie their  compensation directly  to
Ashland's  long-term  financial  objectives.  Historically,  the  Committee  has
granted awards of performance  shares or units to  selected employees every  two
years  with each  award covering  a four-year  performance cycle.  The number of
performance shares or units  awarded is based  on the employee's  responsibility
level, performance, and salary level. Awards granted to date under the plan have
generally  ranged from 70% to  160% of an employee's  base salary. Payment of an
award is made only if one or more of the established performance objectives  are
met  over the four-year performance period. In the past, awards were denominated
in cash and have been paid in cash. In keeping with the goal of increasing stock
ownership  by  executives,  performance  awards  for  the  fiscal  1995  -  1998
performance  period to certain of  Ashland's executive officers were denominated
in shares  of Ashland  Common Stock.  It is  anticipated that  payment of  these
awards will be made in shares of Ashland Common Stock.

    Performance  objectives are determined by the  Committee at the beginning of
each performance  period. Historically,  awards  made prior  to fiscal  1993  to
corporate  employees were based  100% on the achievement  of a minimum four-year
average ROE. Awards made  for the performance periods  beginning in fiscal  1993
and  thereafter to corporate employees are based on achievement of the following
performance objectives:  (a)  a minimum  four-year  average corporate  ROE  (the
"corporate  objective"); (b) total return to shareholders ("TRS") at least equal
to or greater than the median of the  TRS of a peer group of companies over  the
four-year  period (the "peer TRS  objective"); and (c) TRS  at least equal to or
greater than the median of the companies  in the Standard & Poor's 500 over  the
four-year  period (the "S&P TRS objective").  These objectives are weighted 50%,
25%, and 25%, respectively.  Historically, awards made prior  to fiscal 1993  to
division  and  subsidiary personnel  were based  50% on  the achievement  of the
corporate objective and 50%  on the achievement of  a minimum four-year  average
ROI  for the division or subsidiary in  which the person was employed. Beginning
in fiscal  1993 and  thereafter,  the awards  made  to division  and  subsidiary
personnel  are based on achievement of the following performance objectives: (a)
a minimum four-year average ROI for  the applicable division or subsidiary;  (b)
the  corporate  objective; (c)  the  peer TRS  objective;  and (d)  the  S&P TRS
objective.  These  objectives   are  weighted  50%,   25%,  12.5%,  and   12.5%,
respectively.  For the performance period beginning  in fiscal 1995, in addition
to the performance objectives above,  certain awards are based upon  achievement
of  an average net income  objective for the four-year  period. If the foregoing
objectives are met, the Committee may adjust any award payment downward based on
such factors as the Committee deems appropriate.

  STOCK OPTIONS

    Ashland's employee stock option program is a long-term plan designed to link
executive compensation with increased shareholder value over time. The Committee
believes that  the use  of stock  is  an important  key employee  retention  and
motivation tool and results in long-term management for the benefit of Ashland's
shareholders.  In determining the amount of stock options to be granted annually
to key employees, a target  number of shares for  each executive grade level  is
established.

    All  stock options  are granted  with an  exercise price  equal to  the fair
market value of  Ashland Common  Stock on the  date of  grant. Accordingly,  the
upside or downside value of options granted to an

                                       17
<PAGE>
executive corresponds exclusively with Ashland's stock price performance. In the
event  that Ashland's  stock price  declines to a  level below  the option grant
price, options  are not  re-valued  or re-issued.  Vesting of  awards  generally
occurs over a period of three years.

STOCK OWNERSHIP GUIDELINES

    The  Committee  and Senior  Management  believe that  linking  a significant
portion of  an  executive's  current  and potential  future  net  worth  to  the
Company's  success, as reflected in the stock price, gives the executive a stake
similar to that of the Company's owners and results in long-term management  for
the  benefit of  those owners.  Consistent with  this philosophy,  the Committee
adopted Stock Ownership Guidelines in fiscal 1993 for 17 of Ashland's  executive
officers. In 1995, the Committee extended this coverage to include an additional
120  key managers. These guidelines establish  minimum levels of stock ownership
as follows: the Chief Executive  Officer -- stock having  a value equal to  five
times  base  salary;  the  President  -- four  times  base  salary;  senior vice
presidents,  division  and   subsidiary  presidents   and  administrative   vice
presidents  -- three times base salary; and designated key managers -- one times
base  salary.  The  Board  has  also  adopted  Stock  Ownership  Guidelines  for
non-employee  members of the Board of Directors described under "Compensation of
Directors". In keeping with this  philosophy, payment of incentive  compensation
for  fiscal 1994 and 1995 was generally made  20% in Ashland Common Stock and it
is anticipated that payment of fiscal  1996 incentive compensation will also  be
made  20% in stock. It is anticipated that fiscal 1993-1996 and fiscal 1995-1998
performance unit awards will be paid 50% in stock, with the remainder to be paid
in cash. In addition, fiscal  1995-1998 performance awards to certain  executive
officers  were denominated 100% in stock and  it is anticipated that any payment
will be made 100% in stock.

DEDUCTIBILITY OF COMPENSATION

    Under Section 162(m) of the Internal Revenue Code, the Company is subject to
the loss of the deduction for compensation  in excess of $1,000,000 paid to  one
or  more of the executive officers named  in this proxy statement. The deduction
can be preserved if the Company  complies with certain conditions in the  design
and administration of its compensation programs.

    The Committee believes all compensation paid in fiscal 1995 is deductible by
the  Company. The  Committee has determined  that it will  make every reasonable
effort, consistent with sound executive compensation principles and the needs of
the Company, to ensure  that all future amounts  paid to its executive  officers
will be fully deductible by the Company.

OTHER PLANS

    Ashland  also has  various broad-based  employee benefit  plans, including a
Leveraged Employee  Stock  Ownership and  Employee  Savings Plan.  Ashland  also
maintains  pension,  insurance  and  other  benefit  plans  for  its  employees.
Executives participate  in these  plans  on the  same  terms as  other  eligible
employees, subject to any legal limits on the amounts that may be contributed or
paid to executives under the plans.

COMPENSATION OF THE CHIEF EXECUTIVE OFFICER

    While Ashland's reported financial results this year are disappointing, real
progress  was  achieved during  the  year on  an  operating basis  and  from the
perspective  of  long-term  value  creation.  The  most  significant  of   these
accomplishments include:

        - The  completion  of 17  acquisitions at  a total  investment of
          approximately $380 million;

        - A 38% increase in capital employed in Ashland's related  energy
          and chemical businesses;

        - The  reorganization of  Ashland's refining  unit in  an ongoing
          strategy to maintain a competitive  cost structure, as well  as
          reduce the volatility of refining earnings; and

        - The  effective management  of Ashland's  financial resources to
          pursue  growth  and,  at  the  same  time,  preserve  Ashland's
          investment grade debt rating.

                                       18
<PAGE>
    Despite these factors, which the Committee believes will positively position
Ashland  for the future, Mr. Hall's base  salary for fiscal 1995 remained static
at $880,000. Mr.  Hall did  not receive  any incentive  compensation for  fiscal
1995. In September 1995, Mr. Hall received an award of stock options to purchase
50,000  shares of Ashland  Common Stock at  an exercise price  equal to the then
fair market value of $33.875 per share.

SUMMARY

    The Committee believes that the  compensation and long-term incentive  plans
provided  to Ashland's executive officers are  structured and operated to create
strong linkage and alignment  with the long-term best  interests of Ashland  and
its shareholders.

                                          PERSONNEL AND COMPENSATION
                                          COMMITTEE

                                          Thomas E. Bolger, Chairman
                                          Samuel C. Butler
                                          Frank C. Carlucci
                                          Jane C. Pfeiffer
                                          Michael D. Rose

                                       19
<PAGE>
FIVE-YEAR AND TEN-YEAR CUMULATIVE TOTAL RETURN PERFORMANCE GRAPHS

    The  following graphs  compare Ashland's  five-year and  ten-year cumulative
total  shareholder  return  (assuming   reinvestment  of  dividends)  with   the
cumulative  total  return of  the Standard  & Poor's  500 Index  and a  group of
company peers which  consists of  Diamond Shamrock, Inc.;  FINA, Inc.;  Pennzoil
Company;  Sun Company, Inc.; Total Petroleum (North America) Ltd.; Union Carbide
Corporation and USX-Marathon Group.

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
                     ASHLAND, S&P 500 INDEX AND PEER GROUP

                                [Graph Appears Here]

<TABLE>
<CAPTION>
                           1990   1991   1992   1993   1994   1995
                           ----   ----   ----   ----   ----   ----
<S>                        <C>    <C>    <C>    <C>    <C>    <C>
Ashland                    100    102     86    122    131    128
S&P 500                    100    131    146    165    171    221
Peer Group                 100    115    100    122    136    151
</TABLE>

                                       20
<PAGE>
                 COMPARISON OF TEN-YEAR CUMULATIVE TOTAL RETURN
                     ASHLAND, S&P 500 INDEX AND PEER GROUP

                                [Graph Appears Here]

<TABLE>
<CAPTION>
                           1985   1986   1987   1988   1989   1990   1991   1992   1993   1994   1995
                           ----   ----   ----   ----   ----   ----   ----   ----   ----   ----   ----
<S>                        <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>
Ashland                    100    188    211    219    273    214    218    185    261    280    273
S&P 500                    100    132    189    166    220    200    262    291    329    341    442
Peer Group                 100    102    142    129    164    140    161    139    171    190    211
</TABLE>

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The members of  the Personnel  and Compensation  Committee of  the Board  of
Directors  during  fiscal  1995  were Mr.  Bolger  (Chairman),  Mr.  Butler, Mr.
Carlucci, Mrs. Pfeiffer and Mr. Rose.  During fiscal 1995, the firm of  Cravath,
Swaine  & Moore, of  which Mr. Butler is  a member, was  paid for legal services
rendered to Ashland and certain of its subsidiaries.

                       ITEM II.  RATIFICATION OF AUDITORS

    The Audit Committee of the Board of Directors recommended and the Board has,
subject to shareholder ratification,  appointed Ernst & Young  LLP to audit  the
accounts  of Ashland and its subsidiaries for fiscal 1996. Ernst & Young LLP has
audited the accounts of Ashland and its subsidiaries for many years.

    The following resolution concerning the appointment of independent  auditors
will be offered at the meeting:

        "RESOLVED, that the appointment by the Board of Directors of the Company
    of  Ernst  &  Young  LLP  to  audit the  accounts  of  the  Company  and its
    subsidiaries for the fiscal year 1996 is hereby ratified."

    Representatives of Ernst & Young LLP  will be present at the Annual  Meeting
with  the  opportunity  to  make  a  statement  and  to  respond  to appropriate
questions. Submission  of  the  appointment to  shareholders  is  not  required.
However,  the Board will reconsider the appointment if it is not approved by the

                                       21
<PAGE>
shareholders. The appointment will be deemed ratified if the votes cast in favor
of the proposal  exceed the  votes cast  against the  proposal. Abstentions  and
broker  non-votes  are not  counted  as votes  cast  either for  or  against the
proposal.

                        ITEM III.  SHAREHOLDER PROPOSAL

    John J. Gilbert of 29 East 64th St., New York, New York 10021-7043, owner of
124 shares of Ashland Common Stock, stating that he (i) represents the Lewis  D.
and John J. Gilbert Foundation, the owner of 100 shares of Ashland Common Stock,
(ii)  is a  co-trustee under  the will of  Minnie D.  Gilbert for  400 shares of
Ashland Common  Stock, and  (iii) represents  an additional  family interest  of
1,112  shares of Ashland Common Stock, and  John C. Henry, owner of 2,850 shares
of Ashland  Common Stock  (Messrs. Gilbert  and Henry  hereinafter  collectively
called  the "Proponents"),  has notified Ashland  in writing that  he intends to
present the following resolution at the Annual Meeting:

    "RESOLVED: That  the  stockholders  of Ashland  Inc.,  assembled  in  annual
    meeting  in person and by proxy, hereby  request that the Board of Directors
    take the needed steps to provide  that at future elections of directors  new
    directors be elected annually and not by classes as is now provided and that
    on  expiration of present terms of directors their subsequent election shall
    also be on an annual basis."

    The Proponents have submitted  the following statement  in support of  their
proposal (reproduced as written):

    Continued  very strong support along the lines  we suggest were shown at the
    last annual meeting  when 38%,  an increase  over the  previous year,  2,093
    owners  of 18,432,619 shares, were cast in  favor of this proposal. The vote
    against included 2,251 unmarked proxies.

    ARCO, to its credit, voluntarily ended theirs stating that when a very  high
    percentage  (34.6%) desired it to  be changed to an  annual election, it was
    reason enough  for them  to change  it. Several  other companies  have  also
    followed  suit such as Pacific Enterprises, Hanover Direct and at the recent
    Lockheed-Martin Marietta merger.

    Because  of  the  normal  need  to   find  new  directors  and  because   of
    environmental  problems as well as the recent avalanche of derivative losses
    and many  groups  desiring  to  have directors  who  are  qualified  on  the
    subjects,  we think that ending the  stagger system of electing directors is
    the answer. In addition,  some recommendations have been  made to carry  out
    the Valdez 10 points. The 11th, in our opinion, should be to end the stagger
    system  of electing  directors and to  have cumulative  voting. Ashland does
    have the latter, to its credit.

    Equitable Life Insurance Company, which  is now called Equitable  Companies,
    converted  from  a policy  owned company  to  a public  stockholder meeting.
    Thanks to AXA, the comptrolling French insurance company not wanting it they
    now do not have a staggered board.

    Maybe, ending the stagger system of electing directors at Ashland Oil  would
    have helped the company in its past losses as well as the recent losses.

    The Orange and Rockland Utility Company had a terrible time with the stagger
    system and its 80% clause to recall a director. The chairman was involved in
    a  scandal  effecting  the company  interest.  Not having  enough  votes the
    meeting to get  rid of the  chairman had  to be adjourned.  Finally, at  the
    adjourned meeting enough votes were counted to recall him.

    If  you agree, please mark your proxy  for this resolution; otherwise, it is
    automatically cast against it, unless you have marked to abstain.

    THE BOARD  OF  DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS  VOTE  AGAINST  THIS
PROPOSAL FOR THE FOLLOWING REASONS:

    The  identical  proposal was  presented by  the  Proponents and  defeated at
Ashland's 1995, 1994, 1993  and 1992 Annual Meetings  of Shareholders when  more
than  62%, 63%, 70% and  71%, respectively, of the  shares of Common Stock voted
were voted against it.

                                       22
<PAGE>
    Ashland's directors, elected by the  shareholders, are fully accountable  to
serve  the shareholders' interests throughout their term of office, whether that
term is three years  or one year.  The Board of Directors  believes there is  no
reason  to  change  the current  procedure  of  electing a  classified  Board of
Directors with a staggered system of election (the "Classified Board"),  adopted
by  Ashland's shareholders in 1986 with more than 75% of the votes cast in favor
of  the  procedure.  Further,  similar  Classified  Board  provisions  exist  at
approximately 300 of the 500 companies comprising the 1995 Standard & Poor's 500
Stock Price Index.

    The  Board  of  Directors continues  to  believe that  the  Classified Board
structure is a sound  one. Under this structure  approximately one-third of  the
Board  of Directors  is elected annually  for a three-year  term. The Classified
Board requires  that at  least two  annual meetings,  rather than  one, be  held
before  a change in  control of the  Board could be  effected through the normal
election process. This longer time  period assures the continuity and  stability
of management that Ashland has traditionally enjoyed.

    The  shareholder proposal will be adopted only if the votes cast in favor of
such proposal  exceed the  votes  cast against  such proposal.  Abstentions  and
broker  non-votes  are not  counted  as votes  cast  either for  or  against the
proposal. The adoption of this proposal would not in itself reinstate the annual
election of directors but would simply amount  to a request that the Board  take
the "needed steps" to accomplish such reinstatement.

    THE  BOARD  OF  DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS  VOTE  AGAINST THIS
SHAREHOLDER PROPOSAL.

                                 MISCELLANEOUS

    The expenses of solicitation  of proxies for  the Annual Meeting,  including
the  cost of  preparing and  mailing this  Proxy Statement  and the accompanying
material, will be paid  by Ashland. Such expenses  may also include the  charges
and  expenses  of  banks, brokerage  houses  and other  custodians,  nominees or
fiduciaries for forwarding proxies  and proxy material  to beneficial owners  of
shares.  Solicitation may  be made  by mail,  telephone, telegraph  and personal
interview, and by regularly engaged officers and employees of Ashland, who  will
not  be additionally compensated therefor. Ashland has arranged for the services
of Morrow & Co., Inc. ("Morrow") to  assist in the solicitation of proxies.  The
fees  of Morrow, estimated at $35,000  excluding out-of-pocket expenses, will be
paid by Ashland.

    The Board of Directors  knows of no  other matters to be  voted upon at  the
Annual Meeting. If any other matters properly come before the Annual Meeting, it
is the intention of the persons named in the enclosed proxy card to vote on such
matters in accordance with their judgment.

    Any  shareholder who executes a  proxy card may revoke  it by giving written
notice to the Secretary of Ashland or by giving to the Secretary a duly executed
form of proxy bearing  a date later  than the proxy card  being revoked, at  any
time  before such proxy is  voted. Attendance at the  meeting shall not have the
effect of  revoking  a proxy  unless  the  shareholder so  attending  shall,  in
writing,  so notify  the Secretary  of the  meeting prior  to the  voting of the
proxy.

    A proxy card which is properly signed,  dated and not revoked will be  voted
in  accordance with the  instructions contained thereon.  If no instructions are
given, the persons named on the proxy  card solicited by the Board of  Directors
intend  to vote: (i) FOR  the election of the  five nominees for directors; (ii)
FOR the ratification  of the appointment  of independent auditors  for the  1996
fiscal  year; and (iii) AGAINST the shareholder proposal requesting the Board to
require that at future elections of directors all directors be elected annually.

    Any shareholder may strike  out the names of  the proxies designated by  the
Board of Directors on the proxy card and may write in and substitute the name of
any  other person and  may deliver the  revised proxy card  to such other person
whom the  shareholder  may  wish  to  designate as  proxy  for  the  purpose  of
representing such shareholder at the meeting.

                                       23
<PAGE>
    SHAREHOLDER PROPOSALS:  Proposals which are the proper subject for inclusion
in  the  proxy statement  and  for consideration  at  an annual  meeting  may be
presented  by  shareholders.  Any  proposals  by  shareholders  intended  to  be
presented at the 1997 Annual Meeting of Shareholders must be received by Ashland
at  its Executive Headquarters, 1000 Ashland  Drive, Russell, Kentucky, 41169 no
later than August 7, 1996 in order  to be included in Ashland's proxy  statement
and  proxy  card.  In addition,  Ashland's  By-laws currently  require  that for
business to  be properly  brought before  an annual  meeting by  a  shareholder,
regardless  of whether  included in  Ashland's proxy  statement, the shareholder
must give written notice of his or  her intent to propose such business,  either
by personal delivery or by United States mail, postage prepaid, to the Secretary
of  Ashland, at least 90  days in advance of such  meeting. Such notice must set
forth as to  each matter  the shareholder proposes  to bring  before the  annual
meeting:  (i) a brief description  of the business desired  to be brought before
the meeting and the reasons for conducting such business at the meeting and,  in
the  event that  such business  includes a proposal  to amend  either the Second
Restated Articles of Incorporation  or By-laws of Ashland,  the language of  the
proposed  amendment, (ii) the name and address of the shareholder proposing such
business, (iii) a representation that the  shareholder is a holder of record  of
stock  of Ashland  entitled to  vote at  such meeting  and intends  to appear in
person or  by proxy  at  the meeting  to propose  such  business, and  (iv)  any
material  interest  of the  shareholder in  such  business. The  By-laws further
provide  that  no  business  shall  be  conducted  at  any  annual  meeting   of
shareholders  except in  accordance with the  foregoing procedures  and that the
chairman of any such  meeting may refuse  to permit any  business to be  brought
before an annual meeting without compliance with the foregoing procedures.

    Please  fill in, sign and  date the enclosed form of  proxy and return it in
the accompanying addressed envelope which requires no further postage if  mailed
in  the United States.  If you attend the  Annual Meeting and  wish to vote your
shares in person, you  may do so.  Your cooperation in  giving this matter  your
prompt attention will be appreciated.

                                                    THOMAS L. FEAZELL,
                                                  SENIOR VICE PRESIDENT,
                                              GENERAL COUNSEL AND SECRETARY
Russell, Kentucky
December 4, 1995

                                       24
<PAGE>
PROXY                                                                     PROXY
                              [LOGO] ASHLAND INC.
      THE SOLICITATION OF THIS PROXY IS MADE ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints JOHN R. HALL and PAUL W. CHELLGREN, and each of
them, with full power of substitution, the attorney and proxy of the undersigned
to attend the Annual Meeting of Shareholders of ASHLAND INC. to be held at the
Ashland Petroleum Executive Office Building, Ashland Drive, Russell, Kentucky,
10:30 a.m. on January 25, 1996, or any adjournment thereof, and to vote the
stock of the undersigned with all powers the undersigned would possess if
present upon the matters described on the reverse side of this form and upon any
other business that may properly come before the meeting or any adjournment
thereof.

            PLEASE MARK, SIGN, DATE AND MAIL THE PROXY CARD PROMPTLY,
                          USING THE ENCLOSED ENVELOPE.
                  (CONTINUED AND TO BE SIGNED ON REVERSE SIDE.)

<PAGE>

                                  ASHLAND INC.
   PLEASE MARK VOTE IN OVAL, IN THE FOLLOWING MANNER USING DARK INK ONLY.  /X/



Shares represented by this proxy will be voted as directed by the stockholder.
If no such choice is specified, the proxy will be voted FOR proposals 1 and 2
and AGAINST proposal 3.
- -------------------------------------------------------------------------------
/ /  To vote for all items AS RECOMMENDED BY THE BOARD OF DIRECTORS, mark this
     box, sign, date and return this proxy.
                       (NO ADDITIONAL VOTE IS NECESSARY.)
- -------------------------------------------------------------------------------

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR:
1.   Election of five directors to Class 1 --
     NOMINEES ARE:  Thomas E. Bolger, Frank C. Carlucci,
     James B. Farley, James R. Rinehart and W.L. Rouse, Jr.

 FOR     WITHHOLD      FOR ALL (Except Nominee(s) written below)
 / /        / /          / /
 ------------------------------------------------------------------------------

2.   To ratify Ernst & Young LLP as independent auditors for the 1996 fiscal
     year.

 FOR     AGAINST      ABSTAIN
 / /        / /         / /


THE BOARD OF DIRECTORS RECOMMENDS A VOTE
AGAINST SHAREHOLDER PROPOSAL 3:

3.   To request the Board of Directors to take steps
     necessary to require that all directors be elected
     annually in future elections.

 FOR     AGAINST      ABSTAIN
 / /        / /         / /



Dated:
        --------------------------------------------------------

Signature(s)
            ----------------------------------------------------

- ----------------------------------------------------------------

Please date and sign exactly as your name or names appear(s) hereon.  If stock
is held jointly, signature should include both names.  Executors,
administrators, trustees, guardians and others signing in a representative
capacity should give their full title.

<PAGE>
- -------------------------------------------------------------------------------
[LOGO-ASHLAND INC.]

                   THE SOLICITATION OF THESE CONFIDENTIAL VOTING INSTRUCTIONS IS
                           MADE ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned, as a participant in the Employee Savings Plan, the Leveraged
Employee Stock Ownership Plan or the SuperAmerica Hourly Associates Savings
Plan, or any combination, hereby instructs the Trustees of the respective
Plans to appoint JOHN R. HALL and PAUL W. CHELLGREN, and each of them, with
full power of substitution, the attorney and proxy of the said Trustees to
represent the interests of the undersigned in Ashland Common Stock held under
the terms of said Plan(s), at the Annual Meeting of Shareholders of ASHLAND
INC. to be held at the Ashland Petroleum Executive Office Building, Ashland
Drive, Russell, Kentucky, 10:30 a.m. on January 25, 1996, or any adjournment
thereof, and to vote, with all powers the Trustees would possess if present,
(a) all shares of Ashland Common Stock ("Common Stock") credited to the
undersigned's account(s) under said Plan(s) as of the record date for the
Annual Meeting ("Allocated Shares") and (b) the proportionate number of
Non-Directed and Unallocated Shares of Common Stock as to which the
undersigned is entitled to direct the voting in accordance with the
provisions of the Plan(s), upon the following matters and upon any other
business that may properly come before the meeting or any adjournment,
thereof.

By completing, signing and returning this voting instruction card you will be
acting as a named fiduciary under the Employee Retirement Income Security Act of
1974, as amended, for the Plans in which you participate and will be voting all
Allocated Shares as well as all Non-Directed and Unallocated Shares of Common
Stock the same way.  Any participant wishing to vote the Non-Directed and
Unallocated Shares differently from the Allocated Shares or not wishing to vote
the Non-Directed and Unallocated Shares at all may do so by requesting a
separate voting instruction card from Harris Trust and Savings Bank, 311 W.
Monroe St., 11th Floor, Chicago, IL 60606, 312-461-8888 Cheryl Dorsey.

Non-Directed Shares are those shares of Common Stock, allocated to a participant
account, but for which a voting instruction card is not timely received by the
Trustees.  Unallocated Shares are those shares of Common Stock which remain
unallocated under the Plan(s).

PLEASE MARK, SIGN, DATE AND MAIL THE VOTING INSTRUCTION CARD PROMPTLY, USING THE
ENCLOSED ENVELOPE.
                  (CONTINUED AND TO BE SIGNED ON REVERSE SIDE.)
- --------------------------------------------------------------------------------
<PAGE>
- --------------------------------------------------------------------------------
                                  ASHLAND INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. / /





Shares represented by this proxy will be voted as directed by the stockholder.
If no such choice is specified, the proxy will be voted FOR proposals 1 and 2
and AGAINST proposal 3.


- --------------------------------------------------------------------------------
/   /   To vote for all items AS RECOMMENDED BY THE BOARD OF DIRECTORS, mark
        this box, sign, date and return this proxy.

                 (NO ADDITIONAL VOTE IS NECESSARY)
                  -------------------------------
- --------------------------------------------------------------------------------

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR:

1.  Election of five directors to Class I- NOMINEES ARE: Thomas E. Bolger, Frank
    C. Carlucci, James B. Farley, James R. Rinehert and W.L. Rouse, Jr.

                                                FOR ALL(Except
                                                Nominee(s)
                            FOR     WITHHOLD    written below)
                           /   /     /   /       /   /


- ------------------------------------------------------------------


2.  To ratify Ernest & Young, LLP as independent auditors
    for the 1996 fiscal year.
                                                FOR    AGAINST   ABSTAIN
                                               /   /    /   /     /   /

THE BOARD OF DIRECTORS RECOMMENDS A VOTE
AGAINST SHAREHOLDERS PROPOSAL 3:
- --------------------------------
3.  To request the Board of Directors to take steps necessary to require that
    all directors be elected annually in future elections.

                                             FOR       AGAINST   ABSTAIN
                                            /   /      /   /      /   /


Dated:
       -------------------------------------------------

Signature(s)  ----------------------------------------------------------

- -------------------------------------------------------------------------
Please date and sign exactly as your name or names appear(s) hereon. If stock is
held jointly, signature should include both names.  Executors, administrators,
trustees, guardians and others signing in a representative capacity should give
their full titles.


<PAGE>

                              [Ashland Inc. logo]


THOMAS L. FEAZELL
Senior Vice President,
General Counsel and Secretary
                                                              December 4, 1995

TO PARTICIPANTS IN THE FOLLOWING
EMPLOYEE BENEFIT PLANS:

     Ashland Inc. Employee Savings Plan
     Ashland Inc. Leveraged Employee Stock Ownership Plan
     Ashland Inc. SuperAmerica Hourly Associates Savings Plan

Dear Plan Participant:

Please find enclosed:

     (1) Notice of Meeting and Proxy Statement relating to Ashland Inc.'s
annual shareholders' meeting to be held on January 25, 1996. The proxy
statement describes the items of business to be voted upon by Ashland's
shareholders at the annual meeting. The proxy statement also gives the
recommendations of the board of directors on how to vote these items.

     (2) Confidential Voting Instructions Card. Please use this card to
instruct the Trustee how to vote the shares credited to your account(s) under
the Plan(s), and the proportionate number of the shares for which voting
instructions are not received under the Plans or which are not yet allocated
to LESOP members' accounts.

     (3) 1995 Ashland Inc. Annual Report.

To vote the shares described above as you desire, please mark the card in
accordance with its instructions, date and sign it, and return it in the
accompanying prepaid envelope.

                                       Very truly yours,


                                       Thomas L. Feazell

Enclosures



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