ASHLAND INC
10-K, 1996-12-10
PETROLEUM REFINING
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==========================================================================

                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                                 FORM 10-K

            Annual Report Pursuant to Section 13 or 15(d) of the
                      Securities Exchange Act of 1934

                FOR THE FISCAL YEAR ENDED SEPTEMBER 30, 1996

                       Commission file number 1-2918

                                ASHLAND INC.
                          (a Kentucky corporation)

                           I.R.S. No. 61-0122250
                             1000 Ashland Drive
                          Russell, Kentucky 41169

                      Telephone Number: (606) 329-3333

              Securities Registered Pursuant to Section 12(b):

                                                        Name of each exchange
Title of each class                                      on which registered
- -------------------                                  --------------------------
Common Stock, par value $1.00 per share               New York Stock Exchange
                                                     and Chicago Stock Exchange
Rights to Purchase Series A Participating              New York Stock Exchange
       Cumulative Preferred Stock                    and Chicago Stock Exchange

$3.125 Cumulative Convertible Preferred Stock           New York Stock Exchange

6 3/4% Convertible Subordinated Debentures, due 2014    New York Stock Exchange

           Securities Registered Pursuant to Section 12(g): None

     Indicate  by check  mark  whether  the  Registrant  (1) has  filed all
reports  required  to be filed  by  Section  13 or 15(d) of the  Securities
Exchange  Act of 1934 during the  preceding  12 months (or for such shorter
period that the Registrant was required to file such reports),  and (2) has
been subject to such filing requirements for the past 90 days.   Yes  [ X ]
No  [  ]

     Indicate by check mark if disclosure of delinquent  filers pursuant to
Item  405 of  Regulation  S-K is not  contained  herein,  and  will  not be
contained,  to the best of Registrant's  knowledge,  in definitive proxy or
information  statements  incorporated by reference in Part III of this Form
10-K or any amendment to this Form 10-K. [ ]

     At October  31,  1996,  based on the New York Stock  Exchange  closing
price, the aggregate market value of voting stock held by non-affiliates of
the  Registrant  was  approximately  $2,595,905,440.  In  determining  this
amount,  Ashland Inc. has assumed that directors,  certain of its executive
officers,  and persons known to it to be the beneficial owners of more than
five percent of its common stock are affiliates.  Such assumption shall not
be deemed conclusive for any other purpose.

     At October 31,  1996,  there were  64,599,228  shares of  Registrant's
common stock outstanding.

                    Documents Incorporated by Reference

     Portions of Registrant's  Annual Report to Shareholders for the fiscal
year ended  September 30, 1996 are  incorporated  by reference into Parts I
and II.

     Portions of  Registrant's  definitive  Proxy Statement for its January
30, 1997 Annual Meeting of Shareholders  are incorporated by reference into
Part III.
===============================================================================



<PAGE>
                             TABLE OF CONTENTS
                                                               Page

PART I
  Item 1.  Business ...........................................  1
           Recent Developments.................................  1
           Petroleum...........................................  2
           SuperAmerica........................................  5
           Valvoline...........................................  6
           Chemical............................................  7
           APAC................................................  8
           Coal................................................  9
           Exploration......................................... 11
           Other Business...................................... 15
           Miscellaneous....................................... 15
  Item 2.  Properties.......................................... 18
  Item 3.  Legal Proceedings................................... 18
  Item 4.  Submission of Matters to a
            Vote of Security Holders........................... 19
  Item X.  Executive Officers of Ashland....................... 19
PART II
  Item 5.  Market for Registrant's Common Stock and Related
            Security Holder Matters............................ 20
  Item 6.  Selected Financial Data............................. 20
  Item 7.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations................ 20
  Item 8.  Financial Statements and Supplementary Data......... 20
  Item 9.  Changes in and Disagreements with Accountants
            on Accounting and Financial Disclosure............. 20
PART III
  Item 10. Directors and Executive Officers of the Registrant.. 20
  Item 11. Executive Compensation...............................20
  Item 12. Security Ownership of Certain Beneficial
            Owners and Management...............................21
  Item 13. Certain Relationships and Related Transactions.......21
PART IV
  Item 14. Exhibits, Financial Statement Schedules and Reports
            on Form 8-K.........................................21



<PAGE>


                                   PART I

ITEM 1. BUSINESS
      Ashland  Inc.  is a Kentucky  corporation,  organized  on October 22,
   1936,  with its  principal  executive  offices  located at 1000  Ashland
   Drive, Russell,  Kentucky 41169 (Mailing Address: P.O. Box 391, Ashland,
   Kentucky 41114) (Telephone: (606) 329-3333). The terms "Ashland" and the
   "Company"  as used herein  include  Ashland  Inc.  and its  consolidated
   subsidiaries, except where the context indicates otherwise.
     Ashland's   businesses  are  grouped  into  seven  industry  segments:
   Petroleum,   SuperAmerica,   Valvoline,   Chemical,   APAC,   Coal   and
   Exploration.  Financial  information  about these  segments for the five
   fiscal years ended September 30, 1996 is set forth on Pages 60 and 61 of
   Ashland's  Annual  Report to  Shareholders  for the  fiscal  year  ended
   September 30, 1996 ("Annual Report").
     Ashland Petroleum is one of the nation's largest independent petroleum
   refiners  and  a  leading   supplier  of   petroleum   products  to  the
   transportation   and  commercial  fleet  industries,   other  industrial
   customers and  independent  marketers,  and to  SuperAmerica  for retail
   distribution.  In addition,  Ashland  Petroleum  gathers and  transports
   crude oil and  petroleum  products and  distributes  petroleum  products
   under the  Ashland(R)  brand  name.  SuperAmerica  operates  combination
   gasoline and merchandise  stores under the  SuperAmerica(R)  and Rich(R)
   brand names. Valvoline is a marketer of branded,  packaged motor oil and
   automotive   chemicals,   antifreeze,   filters,  rust  preventives  and
   coolants.  In  addition,  Valvoline  is engaged in the "fast oil change"
   business  through  outlets  operating  under the  Valvoline  Instant Oil
   Change(R) and Valvoline Rapid Oil Change(R) names.
     Ashland   Chemical   distributes   industrial   chemicals,   solvents,
   thermoplastics and resins, and fiberglass materials,  and manufactures a
   wide variety of specialty  chemicals  and certain  petrochemicals.  APAC
   performs contract construction work including highway paving and repair,
   excavation and grading, and bridge and sewer construction,  and produces
   asphaltic and  ready-mix  concrete,  crushed stone and other  aggregate,
   concrete  block and certain  specialized  construction  materials in the
   southern United States.
     Ashland's coal operations are conducted by 56% owned,  publicly traded
   Ashland  Coal,  Inc.   ("Ashland   Coal"),  a  producer  of  low-sulfur,
   bituminous  coal in central  Appalachia for sale to domestic and foreign
   electric  utility and  industrial  customers.  Ashland  also holds a 50%
   interest in Arch Mineral Corporation  ("Arch"), a producer of low sulfur
   coal and steam and metallurgical coal in Illinois,  Kentucky,  Virginia,
   West Virginia and Wyoming.  Ashland Exploration  explores for, develops,
   produces  and  sells  crude  oil  and  natural  gas  principally  in the
   Appalachian  Basin and Gulf Coast  areas of the  United  States and also
   crude oil in Nigeria for export.
     At September 30, 1996,  Ashland and its consolidated  subsidiaries had
   approximately 36,100 employees (excluding contract employees).

                           RECENT DEVELOPMENTS

      In a press release  issued on December 9, 1996,  Ashland  announced a
   plan to improve profitability and shareholder returns. The following are
   some of the key elements of the plan:
      o Establish  a  Petroleum  Group,  consisting  of Ashland  Petroleum,
   SuperAmerica  and Valvoline.  J. A. (Fred) Brothers has been named Group
   Operating  Officer for the new Petroleum  Group and will be  responsible
   for these businesses.
      o Reduce capital employed in refining.  As part of this effort,  1997
   capital  expenditures for Ashland  Petroleum are being reduced from $175
   million to $150  million.  Capital  expenditures  for  refining  will be
   limited  to  $100  million,   well  below  Ashland   Petroleum's  annual
   depreciation  of $122  million.  The  remaining  $50  million in Ashland
   Petroleum's  1997  capital  budget  will be  earmarked  for  value-added
   petrochemical  and  Ashland(R)  branded  marketing  expansions.   Future
   capital  spending for refining will remain  materially less than Ashland
   Petroleum's annual depreciation.
      o  Review  options  for  strategic  alliances.   In  view  of  recent
   developments  in the  refining  and  marketing  industry,  Ashland  will
   continue to assess and  actively  explore  strategic  options  regarding
   alignments  or  partnering  with  others to  enhance  returns  from this
   business.

                                        -1-
<PAGE>
      o  Retain  CS  First  Boston   Corporation   to  evaluate   strategic
   alternatives   including   mergers  and  spin-offs,   regarding  Ashland
   Exploration,  Inc.  The  goal  is to  complete  an  evaluation  and  any
   resulting business  transaction before the end of calendar 1997, subject
   to regulatory approvals, tax rulings and market conditions.
      o  Redirect  capital  freed as a result of  reducing  capital  in the
   refining  and  exploration  segments  to  growth  businesses,  including
   Ashland  Chemical  Company,  the APAC  highway  construction  group  and
   Valvoline.
      o  Terminate  the  shelf  registration  statement  providing  for the
   offering  from  time to time of up to $100  million  in  Ashland  common
   stock. To date,  approximately $50 million of common stock has been sold
   under this program.
      o Implement a common  stock  repurchase  program.  This  program will
   authorize  the  repurchase of up to 1 million  shares of Ashland  common
   stock annually.
      o Initiate a program to evaluate corporate general and administrative
   expenses.  Activities  directly related to business unit support will be
   allocated  to those  business  units.  Corporate  G&A costs that are not
   allocated to business units will be reassessed.
      o Continue to encourage the ongoing discussions between Ashland Coal,
   Inc. and Arch Mineral Corporation,  in which Ashland has separate equity
   ownership  positions.  The two coal companies  previously announced they
   are discussing a possible business combination.

                                 PETROLEUM

      Ashland  Petroleum,  a division of Ashland,  has  responsibility  for
   obtaining   Ashland's  crude  oil  requirements,   operating   Ashland's
   refineries,  marketing the refined  petroleum  products and transporting
   and storing crude oil and refined products.

Crude Oil Supply

      The crude oil processed in Ashland Petroleum's refineries is obtained
   from negotiated lease, contract and spot purchases or exchanges.  During
   fiscal 1996,  Ashland  Petroleum's  negotiated lease,  contract and spot
   purchases of United States crude oil for refinery input averaged 114,062
   barrels per day (1 barrel = 42 United States gallons),  including 97,206
   barrels per day acquired through Ashland's Scurlock Permian  subsidiary.
   During fiscal 1996, Ashland  Petroleum's  foreign crude oil requirements
   were met largely  through  purchases from various  foreign  national oil
   companies,  producing  companies and traders, as well as purchases of an
   average of 85,989 barrels per day during fiscal 1996 from Canada through
   Scurlock Permian's Canadian  subsidiary.  Purchases of foreign crude oil
   (including  Canada)  represented  68% of Ashland  Petroleum's  crude oil
   requirements  during  fiscal  1996 as well as in  fiscal  1995.  
      Ashland  Petroleum's  crude  oil  requirements  in  fiscal  1997  are
   expected to be met  through  lease,  contract  and spot  purchases  from
   United States  independent  producers and from various foreign  national
   oil companies, producing companies and traders as worldwide availability
   and prices dictate.  Ashland  Exploration's share of Nigerian production
   will  either be sold,  traded or used to help  satisfy  part of  Ashland
   Petroleum's  fiscal 1997 crude oil  requirements,  depending  upon world
   crude oil prices and other  economic  factors.  For further  information
   concerning   Nigerian   production,    see    "Exploration-International
   Operations."
      In  addition  to   providing   crude  oil  for  Ashland   Petroleum's
   refineries,  Scurlock  Permian and its Canadian  subsidiary are actively
   engaged in  purchasing,  selling and trading crude oil,  principally  at
   Midland, Texas, Cushing,  Oklahoma, and St. James,  Louisiana,  three of
   the major distribution points for United States crude oil, as well as in
   western Canada. 

Refining and Marketing

      Ashland  Petroleum owns and operates three refineries  located in its
   key markets with an aggregate  refining  capacity of 354,200  barrels of
   crude oil per calendar day. The  Catlettsburg,  Kentucky  refinery has a
   refining  capacity  of 219,300  barrels  per day and the St.  Paul Park,
   Minnesota and Canton, Ohio refineries have refining capacities of 69,000
   barrels and 65,900 barrels per day,  respectively.  Ashland  Petroleum's
   refineries  are  complex and include  crude oil  atmospheric  and vacuum
   distillation,    fluid   catalytic   cracking,    catalytic   reforming,
   desulfurization  and sulfur recovery  units.  Each has the capability to
   process a wide  variety  of crude oils and to  

                                    2
<PAGE>
   produce normal refinery products,  including  reformulated  gasoline. In
   addition,   the   Catlettsburg   refinery  is  equipped  to  manufacture
   lubricating oils and a wide range of petrochemicals.
      Ashland  Petroleum's  principal  marketing area for gasoline and fuel
   oils includes the Ohio River Valley, the upper Midwest,  the upper Great
   Plains and the southeastern  United States.  In addition to gasoline and
   fuel oils,  Ashland also  manufactures and markets  liquified  petroleum
   gas, asphalt and asphaltic products,  pitch, base lube stocks, kerosene,
   petrochemicals, jet fuels and residual fuels.
      Ashland Petroleum's  production of gasoline,  kerosene and light fuel
   oils is sold in 21 states  through  wholesale  channels of  distribution
   (including  company owned and exchange  terminals and Ashland brand bulk
   plants) and at retail through Ashland(R) brand distributor locations and
   SuperAmerica.  Gasoline is sold at wholesale  primarily  to  independent
   marketers,  jobbers,  and chain  retailers  who resell  through  several
   thousand retail outlets  primarily under their own names, and also under
   the Ashland(R) brand name. Gasoline, kerosene,  distillates and aviation
   products are also sold to utilities,  railroads, river towing companies,
   commercial fleet operators, aviation and airline companies, governmental
   agencies and other end users.
      Ashland   Petroleum  also  markets   petroleum   products  under  the
   Ashland(R)  brand  name  through a network of 28 (26 owned and 2 leased)
   bulk plants located in 5 states.  These plants  maintain  inventories of
   gasoline,  distillate,  kerosene,  motor oils, greases and other related
   products.  During fiscal 1996,  Ashland Petroleum  continued the program
   announced  in  1994  to  modernize  and  upgrade  Ashland  Brand  retail
   marketing  primarily  through  an  independent  jobber  network.  As  of
   September 30, 1996, 36 jobbers with 631 retail outlets have committed to
   the new program,  and Ashland Petroleum has sold or transferred  company
   owned or leased  bulk  plants  and  stations  to some of these  jobbers.
   Retail  outlets  are  being  reimaged,  including  the  use of  the  new
   Ashland(R) brand logo to improve customer recognition. Ashland Petroleum
   currently  plans to continue  expanding  the  Ashland(R)  brand  through
   jobbers,  and company  owned or leased  bulk plants will  continue to be
   sold to jobbers in the process.  It had 485 units  reimaged by September
   30, 1996.  Ashland also  supplies 23 (21 owned and 2 leased)  Ashland(R)
   brand  lessee-dealers and 61 reseller outlets using the Ashland(R) brand
   name. 

      Ashland   Petroleum  also  produces  and  markets  asphalt   cements,
   polymerized  asphalt,  asphalt emulsions and industrial  asphalts in the
   United States.  Ashland Petroleum markets asphalt products in 19 states.
   Additionally,  Ashland Petroleum manufactures petroleum pitch, primarily
   used in the graphite electrode, clay target and refractory industries.
      Ashland Petroleum produces residual fuels at its three refineries and
   markets and sells these products in nine states, primarily to industrial
   customers as boiler fuel.
 
      The table  below shows  Ashland's  refining  operations  for the last
   three fiscal years.
<TABLE>
<CAPTION>
                                                                             Years Ended September 30
                                                                       -------------------------------------
                                                                        1996           1995           1994
                                                                       -----          -----          -----
<S>                                                                    <C>            <C>            <C>  
     Refinery Input (In thousands of barrels per day)                  372.3          353.8          341.8
     ------------------------------------------------

     Refinery Production (In thousands of barrels per day)
     -----------------------------------------------------
     Gasoline                                                          183.5          176.8          168.0
     Distillates and Kerosene                                          102.1           92.5           90.6
     Asphalt                                                            30.4           31.5           29.3
     Jet and Turbine Fuel                                               11.4           11.1           10.9
     Heavy Fuel Oils                                                     7.1            6.7            7.7
     Lubricants                                                          7.7            7.7            7.6
     Other                                                              20.0           16.8           16.8

</TABLE>
                                      3
<PAGE>


      The  table  below  shows  the  average  daily  consolidated  sales of
   petroleum  products  and crude oil by Ashland  Petroleum,  SuperAmerica,
   Valvoline and Exploration  (excluding  intercompany  sales) for the last
   three  fiscal  years.   Sales  of  gasoline   (excluding  excise  taxes)
   represented  approximately  17%, 17% and 18% of  Ashland's  consolidated
   sales and operating  revenues  (excluding  excise taxes) in fiscal years
   1996, 1995 and 1994, respectively.
<TABLE>
<CAPTION>
                                                                             Years Ended September 30
                                                                       -------------------------------------
                                                                        1996           1995           1994
                                                                       -----          -----          -----
<S>                                                                    <C>            <C>            <C>  
     Consolidated Product Sales (In thousands of barrels per day)
     ------------------------------------------------------------
     Gasoline                                                          197.6          193.7          181.9
     Crude Oil                                                         134.4          131.8          142.1
     Distillates and Kerosene                                          112.8          102.8           97.0
     Asphalt                                                            37.0           36.8           34.3
     Jet and Turbine Fuel                                                9.6            9.6           10.9
     Heavy Fuel Oils                                                     7.0            7.1            8.4
     Lubricants                                                         14.8           15.0           14.7
     Other                                                              28.0           28.3           23.3

</TABLE>
Transportation and Storage

     Ashland owns,  leases  or has an ownership  interest in 5,790 miles of
   pipeline in 13 states.  This  network  transports  crude oil and refined
   products to and from  terminals,  refineries and other  pipelines.  This
   includes 2,287 miles of crude oil gathering lines,  2,987 miles of crude
   oil trunk  lines,  475 miles of  refined  product  lines and 41 miles of
   natural gas liquid lines.
     Ashland has an 18.6% ownership interest in LOOP LLC ("LOOP"), the only
   U.S. deep water port facility  capable of receiving  crude oil from very
   large crude  carriers and which has a capacity to off-load  1,000,000 to
   1,200,000  barrels per day. Ashland also has a 21.4% ownership  interest
   in LOCAP INC.  ("LOCAP")  which has a capacity of 1,200,000  barrels per
   day and a 21.6%  undivided  ownership  interest in the Capline  Pipeline
   System which has a nominal capacity of 1,175,000  barrels per day. LOCAP
   owns a pipeline  connecting  LOOP and the Capline System that originates
   at St. James, Louisiana. These port and pipeline systems provide Ashland
   Petroleum  with  access  to  common  carrier   transportation  from  the
   Louisiana Gulf Coast to Patoka,  Illinois. At Patoka, the Capline System
   connects with other common carrier  pipelines owned or leased by Ashland
   which  provide  transportation  to  Ashland  Petroleum's  refineries  in
   Kentucky and Ohio. For summarized  financial  statements and information
   with respect to advances and transportation  payments made by Ashland to
   LOOP and  LOCAP,  see Notes C and H of Notes to  Consolidated  Financial
   Statements in Ashland's Annual Report.

     In addition,  Ashland owns a 33% stock  interest in the Minnesota Pipe
   Line Company,  which owns a crude oil pipeline in  Minnesota.  Minnesota
   Pipe Line  Company  provides  Ashland  Petroleum  with access to 270,000
   barrels  per  day  of  crude  oil  common  carrier  transportation  from
   Clearbrook,  Minnesota  to  Cottage  Grove,  Minnesota,  which is in the
   vicinity of Ashland Petroleum's St. Paul Park, Minnesota refinery.
     Ashland Petroleum's river transportation operations include 8 towboats
   (6 owned, 2 leased) and 166 barges that transport  crude oil and refined
   products  on  the  Ohio,   Mississippi   and  Illinois   rivers,   their
   tributaries,  and the Intracoastal  Waterway.  In 1995,  Ashland entered
   into an  agreement  with  Jeffboat,  a division of  American  Commercial
   Marine Service Company,  to construct 42 new double-hulled  inland river
   tank barges.  As of September  30, 1996,  construction  on 14 of the new
   double-hulled  units has been completed and these barges have been added
   to   Ashland's   barge  fleet.   These   barges  will  replace   current
   single-hulled  barges  owned and  operated by Ashland in order to comply
   with   requirements  of  the  Oil  Pollution  Act  of  1990.   Displaced
   single-hulled units will be divested or recycled into dock floats within
   Ashland's system. See also "Miscellaneous - Governmental  Regulation and
   Action - Environmental Protection."
     Ashland   Petroleum  leases  on  a  long-term  basis  two  80,000  ton
   deadweight  tankers which are normally used for third party  delivery of
   foreign crude oil to the United States.  Additional requirements are met
   by chartering tankers for individual voyages.


                                       4
<PAGE>

     Ashland Petroleum leases rail cars in various sizes and capacities for
   movement of petroleum  products and  chemicals.  Ashland  Petroleum also
   owns a large  number of  tractor-trailers,  additional  trailers,  and a
   large fleet of tank trucks and general service trucks.
     Ashland  Petroleum  owns or has an interest in 34 terminal  facilities
   from which it sells a wide range of petroleum products. These facilities
   are supplied by a combination of river barge, pipeline,  truck and rail.
   Ashland Petroleum also owns or operates a number of other terminals that
   are used in connection with the  transportation of petroleum products or
   crude oil.

Other Matters

     For  information on federal,  state and local statutes and regulations
   relating  to  releases  into  the   environment  or  protection  of  the
   environment,    see    "Miscellaneous-Governmental     Regulation    and
   Action-Environmental  Protection."  For information  relating to certain
   environmental   litigation,    see   "Legal    Proceedings-Environmental
   Proceedings."
     There are traditional seasonal variations in Ashland Petroleum's sales
   and  operating   results.   The  seasonality   that  Ashland   Petroleum
   experiences is due primarily to increased demand for gasoline during the
   summer driving  season,  higher demand for distillate  during the winter
   heating  season,  and increased  demand for asphalt from the road paving
   industry  during  the last six  months of  Ashland's  fiscal  year.  The
   refining  industry  experiences  a similar  seasonality.  For  Ashland's
   fiscal years 1994 to 1996,  refining margins for Ashland  Petroleum have
   averaged  $4.12 per barrel for the  six-month periods ended March 31 and
   $4.74 per barrel for the six-month periods ended September 30.


                                SUPERAMERICA

       SuperAmerica Group, a division of Ashland, conducts retail petroleum
   marketing  operations under the  SuperAmerica(R)  and Rich(R) names. See
   also "Petroleum-Refining and Marketing."
       SuperAmerica(R)  Stores -  SuperAmerica  operates 624 (484 owned and
   140 leased) combination  gasoline and merchandise stores in 10 states in
   the Ohio Valley and upper Midwest under the SuperAmerica(R)  name. These
   stores  are  designed  for  high  volume  sales.   SuperAmerica   stores
   (exclusing  excise  taxes)  offer  consumers  gasoline,  diesel  fuel at
   selected  locations  and a broad mix of other goods and services such as
   fresh-baked goods, automated teller machines, video rentals,  automotive
   accessories  and a line of  private-label  items.  SuperAmerica  is also
   adding to its one-stop  shopping  concept by  partnering  with fast food
   chains  including Taco Bell,  Subway,  TCBY,  Arby's,  Blimpies,  Baskin
   Robbins,  A&W and Pizza Hut.  During fiscal 1996, 40% of the revenues of
   the  SuperAmerica  stores were derived from the sale of merchandise  and
   60% of such  revenues  were derived from the sale of gasoline and diesel
   fuel.
       SuperAmerica operates warehouse distribution centers in Bloomington,
   Minnesota, and Ashland, Kentucky, that distribute certain merchandise to
   stores.  SuperAmerica  also operates a commissary in Russell,  Kentucky,
   that  produces  fresh  sandwiches,  salads and other food  products  for
   distribution to stores in the Ohio Valley. A wholly-owned  subsidiary of
   Ashland also  operates a large bakery and  commissary  in St. Paul Park,
   Minnesota, under the name SuperMom's(R) Inc.
       In  addition to the 624  SuperAmerica  stores,  SuperAmerica  has 26
   jobber/franchisees  who  operate  40  stores  in 2 states  in the  upper
   Midwest.  During  fiscal 1996,  44 new and rebuilt  SuperAmerica  retail
   outlets were opened.
       Rich(R)  Oil -  SuperAmerica  also  operates  118 (103  owned and 15
   leased)  retail  gasoline  outlets in Kentucky,  Ohio and West  Virginia
   under the  Rich(R)  Oil name.  These  outlets  generate  lower  gasoline
   volumes  than the  average  SuperAmerica  store,  primarily  because the
   outlets are  generally  smaller  and  located in  less-densely-populated
   areas.  During fiscal 1996, 16 new and rebuilt Rich retail  outlets were
   opened.


                                       5
<PAGE>


                                 VALVOLINE

       The  Valvoline  Company,  a division  of  Ashland,  is a marketer of
   automotive and industrial oils, automotive chemicals, and automotive and
   environmental  services,  with  sales in more  than 140  countries.  The
   Valvoline(R)  trademark  was  federally  registered  in 1873  and is the
   oldest  trademark for a lubricating  oil in the United States.  See also
   "Petroleum-Refining   and  Marketing."  Valvoline  has  diversified  its
   operations  in recent years and is comprised of the  following  business
   units:
       Valvoline  Domestic  -  Valvoline's   largest  division,   Valvoline
   Domestic, markets automotive,  commercial, and industrial lubricants and
   automotive  chemicals to a broad  network of U.S.  customers.  Valvoline
   branded motor oil is one of the top selling  brands in the U.S.  private
   passenger car and light truck market.  Valvoline  DuraBlend(R) Motor Oil
   was the leading semi-synthetic brand of motor oil for all of 1996.
       Valvoline  Domestic also markets  Zerex(R)  antifreeze and Pyroil(R)
   automotive chemicals. Zerex(R) is the second-leading antifreeze brand in
   the U.S. During 1996,  Valvoline Domestic managed a dwindling  inventory
   of R-12, an automotive  refrigerant that was phased out of production in
   1995.   R-12  is  being   replaced  in  the  market  by   new-generation
   refrigerants.  It is  anticipated  that R-12  inventory is sufficient to
   supply customers through 1997.
       The domestic  commercial/fleet  group continued a strategic alliance
   relationship  with the Cummins Engine  Company to distribute  heavy-duty
   lubricants to the commercial market.
       Valvoline    International   -   Valvoline   International   markets
   Valvoline(R)  branded products and TECTYL(R) rust preventives  worldwide
   through  company-owned  affiliates  or divisions in  Australia,  Canada,
   Denmark, Great Britain, the Netherlands,  Sweden, Germany,  Switzerland,
   Austria,   France,  Italy,  Belgium  and  South  Africa.  Licensees  and
   distributors market products in other parts of Europe, Central and South
   America,  the Far East, the Middle East and certain  African  countries.
   Packaging  and blending  plants and  distribution  centers in Australia,
   Canada,  Denmark,  Sweden, Great Britain, the Netherlands and the United
   States supply international customers.
       Valvoline  Instant  Oil  Change(R)  ("VIOC")  -  VIOC  is one of the
   largest  competitors  in the expanding  U.S.  "fast oil change"  service
   business,  providing Valvoline with a significant share of the installed
   segment  of  the  passenger  car  and  light  truck  motor  oil  market.
   Incorporation  of the Valvoline name and trademark in VIOC's name, store
   signage and advertising  provides an ongoing  Valvoline  presence in the
   communities in which VIOC stores are located.  As of September 30, 1996,
   374 company-owned and 100 franchise service centers were operating in 12
   and 18 states, respectively.
       In 1996, the "MVP" (Maximum Vehicle  Performance)  program continued
   VIOC's  industry  leadership in  customer-service  innovation.  MVP is a
   computer-based  program that maintains  service  records on all customer
   vehicles, system-wide. MVP also contains a database on all car makes and
   models which allows  service  recommendations  based on vehicle  owner's
   manual recommendations.

       First Recovery - As of September 30, 1996,  Ecogard,  Inc.,  through
   its First Recovery division,  was collecting used motor oil at an annual
   rate of 52  million  gallons  from a network of  automotive  aftermarket
   retailers and service  businesses in 48 states.  Completing  Valvoline's
   "total fluid management"  approach to customer  service,  First Recovery
   provides  an  environmental  service  to  Valvoline  U.S.A.   customers,
   collecting used antifreeze and oil filters as well.

       Lube Refinery Sales - Valvoline's Lube Refinery Sales division sells
   excess  base  stock  production  from the  Catlettsburg,  Kentucky  lube
   refinery to other U.S. motor oil and  industrial oil marketers,  as well
   as to fuel and lube  additive  companies in the United  States.  It also
   markets slack wax, a lube byproduct,  through a network of resellers and
   to other refiners for further  processing.  The division is also engaged
   in  private  label  blending  and  packaging  for other  North  American
   refiners. See also "Petroleum-Refining and Marketing."

                                     6
<PAGE>

                                  CHEMICAL

       Ashland Chemical Company,  a division of Ashland,  is engaged in the
   manufacture,  distribution  and sale of a wide  variety of chemical  and
   plastic products. Ashland Chemical operates 48 manufacturing facilities,
   most of which are owned, in 11 states and 15 foreign  countries and owns
   or leases approximately 100 distribution  facilities in 33 states and 11
   foreign  countries.  Ashland  Chemical  is  comprised  of the  following
   operations:

Distribution

       Industrial  Chemicals & Solvents  Division  ("IC&S") - IC&S  markets
   chemical products, ingredients and solvents to industrial chemical users
   in major  markets  through  distribution  centers in the United  States,
   Canada,  Mexico and Puerto  Rico.  It  distributes  approximately  3,500
   chemical  products  made  by  many  of  the  nation's  leading  chemical
   manufacturers,   a  growing   number  of   off-shore   producers,   plus
   petrochemicals  from Ashland's  refineries.  It specializes in supplying
   mixed truckloads and  less-than-truckload  quantities to many industries
   including  the paint and coatings,  inks,  adhesives,  polymer,  rubber,
   industrial  and  institutional  compounding,  automotive,  appliance and
   paper   industries.   In  addition,   IC&S   distributes   cosmetic  and
   pharmaceutical   specialty   chemicals  and   foodgrade   additives  and
   ingredients.   It  also  offers  customers  chemical  waste  collection,
   disposal  and  recycling  services,  working in  cooperation  with major
   chemical waste services companies.
        FRP Supply  Division - This  division  markets to  customers in the
   reinforced  plastics and cultured marble  industries mixed truckload and
   less-than-truckload quantities of polyester resins, fiberglass and other
   specialty  reinforcements,  catalysts and allied products from more than
   50 distribution locations throughout North America.
       General  Polymers  Division - This division markets a broad range of
   thermoplastic injection molding and extrusion materials to processors in
   the  plastics  industry  through  distribution  locations  in the United
   States,  Canada,  Mexico  and  Puerto  Rico.  It also  provides  plastic
   material  transfer  and  packaging   services  and   less-than-truckload
   quantities of packaged  thermoplastics.  The basic resins  business unit
   markets bulk thermoplastic resins to a variety of proprietary processors
   in North America.
       Ashland  Plastics  Division - This division markets a broad range of
   thermoplastics to processors outside North America. Ashland Plastics has
   distribution centers located in Australia,  Belgium,  France, Italy, the
   Netherlands,  Ireland, Spain, and the United Kingdom. It also exports to
   Latin  America  from  the  United  States.  It  also  has a  compounding
   manufacturing  plant  located  in  Italy.  In  September  1996,  Ashland
   Plastics and Borealis, a joint venture between Statoil and Neste, signed
   a Memorandum of Understanding,  under which Ashland Plastics will become
   the   Pan-European   distributor   for   all   small-volume   sales   of
   Borealis-produced   polyolefins.   In  October  1996,  Ashland  Plastics
   acquired Exter Plasticos,  S.A., a Spanish  thermoplastics  distribution
   business.

Specialty Chemicals

       Composite Polymers Division - This division manufactures and sells a
   broad range of  chemical-resistant,  fire-retardant and  general-purpose
   grades  of  unsaturated   polyester  and  vinyl  ester  resins  for  the
   reinforced  plastics industry.  Key markets include the  transportation,
   construction  and  marine  industries.  It has  manufacturing  plants in
   Jacksonville,  Arkansas;  Colton and Los  Angeles,  California;  Bartow,
   Florida; Ashtabula, Ohio; Philadelphia and Neville Island, Pennsylvania.
   In  March  1996,  Ashland  Chemical  acquired  the  shares  of  Sociedad
   Italo-Espanola  d  Resinas,   S.A.,  an  unsaturated   polyester  resins
   manufacturer  located  in  Spain.  It has a  manufacturing  facility  in
   Benicarlo, Spain.

       Specialty Polymers & Adhesives Division - This division manufactures
   and sells specialty  phenolic resins for paper impregnation and friction
   material  bonding;  acrylic polymers for pressure  sensitive  adhesives;
   emulsion  polymer  isocyanate  adhesives  for  structural  wood bonding;
   polyurethane  and epoxy  structural  adhesives  for  bonding  fiberglass
   reinforced   plastics,   composites,   thermoplastics   and   metals  in
   automotive, recreational, and industrial applications; induction bonding
   systems for thermoplastic  materials;  elastomeric polymer adhesives and
   butyl rubber  roofing tapes for  commercial  roofing  applications;  and
   vapor  curing,   high-performance  urethane  coatings  systems.  It  has
   manufacturing plants in Calumet City, Illinois; Norwood, New Jersey; and
   Ashland, Ohio.
       Drew Ameroid  Marine  Division - This  division  supplies  specialty
   chemicals for water and fuel  treatment and general  maintenance as well
   as refrigeration  services,  sealing  products,  welding and refrigerant
   products and fire 

                                     7
<PAGE>

   fighting and safety services to the world's merchant marine fleet.  Drew
   Ameroid Marine currently provides  shipboard  technical service for more
   than  10,000  vessels  from more  than 30  locations  serving  700 ports
   throughout the world.
       Electronic Chemicals Division - This division manufactures and sells
   a variety of ultra high-purity chemicals for the worldwide semiconductor
   manufacturing industry through various manufacturing  locations and also
   custom  blends and  packages  high-purity  liquid  chemicals to customer
   specifications.  It has  manufacturing  plants  in  Newark,  California;
   Milan,  Italy;  Easton,   Pennsylvania;   Dallas,  Texas  and  Campbell,
   California.  In addition,  it also enters into  long-term  agreements to
   provide complete chemical  management  services,  including  purchasing,
   warehousing  and  delivering  chemicals  for  in-plant  use,  for  major
   facilities of large  consumers of high-purity  chemicals.  In July 1996,
   Ashland  Chemical  signed a letter of intent with the Pueblo,  Colorado,
   Economic  Development  Corporation to purchase  property to build a new,
   ultra-high  purity  manufacturing  and  packaging  facility  in  Pueblo,
   Colorado.
       Foundry  Products  Division - This division  manufactures  and sells
   foundry  chemicals  worldwide,  including  a  complete  line of  foundry
   binders,  core and mold coatings,  sand additives,  mold releases,  core
   pastes,   die  lubes  and  other   specialties.   It  has  two  domestic
   manufacturing   plants  located  in  Cleveland,   Ohio  and  18  foreign
   subsidiaries and affiliates  manufacturing  and/or marketing foundry and
   other chemicals. It also has a metals applications laboratory as part of
   the company's technical center, which is used for test castings and mold
   and core material testing.
       Drew  Industrial  Division  -  This  division  supplies  specialized
   chemicals  and  consulting  services for the  treatment of boiler water,
   cooling water,  steam, fuel and waste streams.  It also supplies process
   chemicals  and  technical  services  to the pulp and  paper  and  mining
   industries and also supplies  additives used in manufacturing  latex and
   paints. It conducts operations throughout North America,  Europe and the
   Far East through subsidiaries, joint venture companies and distributors.
   The division has manufacturing  plants in Kansas City,  Kansas;  Kearny,
   New Jersey; Houston, Texas; Ajax, Ontario, Canada; Singapore; Sydney and
   Perth, Australia; and Auckland, New Zealand.

Petrochemicals

       This division markets  aromatic  hydrocarbons,  principally  cumene,
   toluene,  xylene,  and aromatic  and  aliphatic  solvents and  propylene
   manufactured  at  facilities  located  at  the  Catlettsburg,   Kentucky
   refinery.  It manufactures  maleic  anhydride at Neal, West Virginia and
   Neville Island, Pennsylvania and methanol near Plaquemine, Louisiana.

Other Matters

       Melamine  Chemicals,   Inc.  ("MCI")  -  Ashland  owns  23%  of  the
   outstanding  common stock of MCI, a public  company  (NASDAQ:MTWO).  MCI
   produces melamine at its Donaldsonville, Louisiana plant and sells it to
   customers throughout the world.  Melamine is a specialty chemical having
   numerous industrial and commercial applications.
       For information relating to the Comprehensive Environmental Response
   Compensation  and Liability Act ("CERCLA")  and the Superfund  Amendment
   and  Reauthorization  Act of 1986 ("SARA")  (CERCLA and SARA hereinafter
   sometimes  referred to  collectively as  "Superfund"),  and the Resource
   Conservation and Recovery Act ("RCRA"), see  "Miscellaneous-Governmental
   Regulation and Action-Environmental Protection."

                                    APAC

       The APAC  group of  companies,  which  are  located  in 13  southern
   states, perform construction work such as paving, repair and resurfacing
   highways,  streets,  airports,  residential and commercial developments,
   sidewalks,  and  driveways;  grading and base work;  and  excavation and
   related  activities  in the  construction  of  bridges  and  structures,
   sanitary sewers,  drainage  facilities and underground  utilities.  APAC
   also  produces and sells  construction  materials  such as asphaltic and
   ready-mix  concrete,  crushed stone and other aggregate,  and in certain
   markets,  concrete block and specialized construction materials, such as
   architectural block.


                                       8
<PAGE>

       To deliver  its  services  and  products,  APAC  utilizes  extensive
   aggregate-producing  properties and construction equipment. It currently
   has  17  permanent  operating  quarry  locations,   32  other  aggregate
   production facilities, 33 ready-mix concrete plants, 141 hot-mix asphalt
   plants,  and a fleet of over 8,900  mobile  equipment  units,  including
   heavy construction equipment and transportation-related equipment.
       Raw aggregate generally consists of sand, gravel, granite, limestone
   and sandstone.  About 28% of the raw aggregate  produced by APAC is used
   in the  performance  of APAC's own  contract  construction  work and the
   production of various processed construction materials. The remainder is
   sold to third parties. APAC also purchases substantial quantities of raw
   aggregate from other producers whose proximity to the job site render it
   economically feasible. Most other raw materials, such as liquid asphalt,
   portland cement and reinforcing  steel, are purchased from others.  APAC
   is not dependent upon any one supplier or customer.
       Approximately  60% of APAC's  revenues  are derived from highway and
   other public sector  sources.  The other 40% is derived from  industrial
   and commercial customers and other private developers and contractors.
       Climate   and   weather   significantly   affect   revenues  in  the
   construction  business.  Due to its  location,  APAC  tends  to  enjoy a
   relatively long construction  season. Most of APAC's operating income is
   generated during the construction period of May to October.
       Total backlog at September  30, 1996 was $647  million,  compared to
   $672 million at September 30, 1995.  The backlog orders at September 30,
   1996 are  considered  firm, and a major portion is expected to be filled
   during fiscal 1997.

                                    COAL

       Ashland Coal, Inc. ("Ashland Coal") - Ashland owns approximately 56%
   of Ashland  Coal, a public  company  (NYSE:ACI)  which is engaged in the
   production, transportation,  processing and marketing of bituminous coal
   produced  in  eastern  Kentucky  and  southern  West  Virginia.  Carboex
   International   Ltd.,  a  subsidiary  of  Sociedad  Espanola  De  Carbon
   Exterior,  S.A.,  a coal  supply  firm  controlled  by  entities  of the
   Government of Spain, owns  approximately a 10% interest in Ashland Coal.
   The  remaining  34% of Ashland Coal is owned by the public.  The primary
   emphasis  and  direction  of  Ashland  Coal  is on the  acquisition  and
   development  of  low-sulfur  steam coal  reserves  for sale to  electric
   utility customers in the U.S. and abroad.
       For its fiscal year ended  December 31,  1995,  Ashland Coal and its
   independent  operating  subsidiaries  sold 22.5 million tons of coal, as
   compared  to  20.2  and  16.0  million  tons  sold  in  1994  and  1993,
   respectively.  Of the  total  number of tons sold  during  fiscal  1995,
   approximately 60% was under long-term contracts,  as compared to 62% for
   1994 and 57% for 1993,  with the balance  being sold on the spot market.
   In fiscal 1995, Ashland Coal and its independent operating  subsidiaries
   sold 3.3  million  tons of coal in the export  market,  compared  to 1.7
   million  tons in 1994 and 2.1 million tons in 1993.  Approximately  62%,
   54%, and 61% of total revenues for 1995,  1994, and 1993,  respectively,
   were derived from long-term  contracts.  For the year ended December 31,
   1995,  Ashland  Coal's  independent   operating   subsidiaries  produced
   approximately  20.9 million  tons of coal,  as compared to 19.2 and 14.2
   million tons for 1994 and 1993, respectively.  In addition, Ashland Coal
   purchased for resale  approximately 1.4 million tons of coal during 1995
   and approximately 1.3 and 1.6 million tons of coal during 1994 and 1993.
       Ashland  Coal's  consolidated  results  for 1993 were  significantly
   affected  by a selective  strike by the United  Mine  Workers of America
   ("UMWA")  from  May to  December  1993  against  the  operations  of two
   subsidiaries  of Ashland  Coal's  Dal-Tex  Coal  Corporation  subsidiary
   ("Dal-Tex")  and the  operations of Ashland  Coal's Hobet  Mining,  Inc.
   subsidiary  ("Hobet").  On December 14, 1993, UMWA members  ratified the
   National Bituminous Coal Wage Agreement of 1993, and thereafter the UMWA
   miners returned to work at the Dal-Tex and Hobet  operations.  Dal-Tex's
   subsidiaries  were  merged  into  Dal-Tex,  and  Dal-Tex was merged into
   Hobet, in each case effective March 1, 1996.
       For the nine months ended  September 30, 1996,  Ashland Coal and its
   independent  operating  subsidiaries  sold 16.0 million tons of coal. Of
   the total number of tons sold during the nine months ended September 30,
   1996,  63% was under  long-term  contracts.  These sales  accounted  for
   approximately  62% of Ashland  Coal's total  

                                      9
<PAGE>

   revenues for the nine-month period. Of the 16.0 million tons sold during
   the nine-month  period, 1.7 million tons were sold in the export market.
   For the nine months,  Ashland Coal's independent operating  subsidiaries
   produced   approximately   14.8  million  tons  of  coal  and  purchased
   approximately 1.3 million tons for resale.
       Ashland  Coal's  1996  earnings  have been  significantly  adversely
   affected  by the  expiration  at the  end of  1995  of  favorable  sales
   contracts with Cincinnati Gas & Electric  Company and by price reopeners
   under other supply contracts.  On October 27, 1995, Ashland Coal's Board
   of Directors authorized the repurchase,  from time to time, of up to one
   million shares of Ashland Coal's Common Stock. As of September 30, 1996,
   256,000 shares have been purchased.
       Recently, the National Labor Relations Board ruled that ballots cast
   in an election by  employees  at Mingo Logan Coal  Company to  determine
   whether they would be  represented  by the UMWA should be destroyed  and
   following that ruling, the UMWA withdrew its petition for an election.
       Substantially  all of Ashland Coal's coal  properties are in eastern
   Kentucky  and  southern  West  Virginia  and are  controlled  by  lease.
   Royalties  paid to lessors  are either on a fixed price per ton basis or
   on a percentage of the gross sales price basis. Most of these leases run
   until the  exhaustion of minable and  merchantable  coal.  The remaining
   leases have primary  terms ranging from one to 40 years from the date of
   their  execution,  with many  containing  options  to renew.  Those term
   leases covering  principal  reserves under Ashland Coal's current mining
   plans are not  scheduled to expire prior to expiration of those plans in
   2003 ( at Ashland Coal's Coal Mac  operations)  and 2006 (at the balance
   of  Ashland  Coal's  operations).   Mining  plans  are  not  necessarily
   indicative of the life of the mine.
       As  of  December  31,  1995,   Ashland  Coal   estimates   that  its
   subsidiaries  controlled  approximately  640 million tons of recoverable
   reserves  in the  proven and  probable  categories.  Based upon  limited
   information  obtained from  preliminary  prospecting,  drilling and coal
   seam analysis,  Ashland Coal estimates that a substantial  percentage of
   this coal has a sulfur  content of 1% or less.  Ashland  has not made an
   independent  verification  of this  information.  The  extent  to  which
   reserves  will  eventually be mined depends upon a variety of variables,
   including future economic conditions and governmental  actions affecting
   both the mining and marketability of low-sulfur steam coal.
       Arch Mineral  Corporation  ("Arch") - Ashland  currently owns 50% of
   Arch and has the right to acquire an  additional  1.25% of Arch pursuant
   to a Put and Call Agreement with an Arch shareholder. Through its wholly
   owned  subsidiaries,  Arch mines,  processes,  markets,  and  transports
   bituminous  coal in the  domestic  steam  market and owns,  controls and
   manages  mineral-bearing  properties  throughout the United States. Arch
   has mines  located in the  Appalachian,  Midwestern,  and  Western  coal
   fields with access to rail,  inland  waterway  and truck  transportation
   networks,  including  several of its own transloading  facilities.  Arch
   also  controls  undeveloped  coal  reserves in the San Juan Basin of New
   Mexico,  the Green River area in southwest  Wyoming,  southern Illinois,
   Indiana,   southeast  Kentucky,   western  Virginia  and  southern  West
   Virginia.
      For its fiscal year ended  December 31, 1995,  Arch sold 26.7 million
   tons of coal  compared to sales of 27.9  million  tons and 17.6  million
   tons in 1994 and 1993,  respectively.  In 1995, 78% of Arch's sales were
   from   the   production  of  its  wholly-owned   independent   operating
   subsidiaries,  compared  to 73% and 79% in 1994 and 1993,  respectively.
   The  remainder  of the coal  sold in each of  these  periods  came  from
   brokerage  activities  or  from  independent  contractors  operating  on
   property  controlled  by Arch.  Surface  mines  accounted for 60% of the
   production  in  1995,  as  compared  to 52% and 69% in  1994  and  1993,
   respectively.  In  each  of  these  periods,  the  remainder  of  Arch's
   production  came from its  underground  and  auger  mines.  Sales  under
   contracts  with a duration  of more than one year  accounted  for 72% of
   Arch's  sales in  1995,  compared  with  69% and 78% in 1994  and  1993,
   respectively.
     As of  September  30, 1996,  Arch had 33 coal supply  contracts of one
   year or longer  duration.  In the nine-months  ended September 30, 1996,
   Arch  sold  21.7  million  tons of  coal,  70% of which  was sold  under
   contracts with a duration of more than one year. During this period, 81%
   of Arch's  total  sales came from the  production  of its  subsidiaries,
   while  the  remaining  coal  sold  came  from  brokerage  activities  or
   independent  contractors  operating on  properties  controlled  by Arch.
   During this  nine-month  period,  67% of Arch's  production was from its
   surface  mines  and the  remainder  was from its  underground  and auger
   mines.

                                        10
<PAGE>

     As  of  December  31,  1995,   Arch  owned  or  controlled   estimated
   recoverable  coal  reserves  in the proven and  probable  categories  of
   approximately  1.3 billion tons, based on an estimate  prepared by Arch.
   Arch  estimates  that a majority of these reserves have a sulfur content
   of less  than  1.6  pounds  of  sulfur  dioxide  per  million  Btu and a
   substantial  portion  have a sulfur  content  of less than 1.2 pounds of
   sulfur  dioxide per  million  Btu.  Ashland has not made an  independent
   verification of this information.
     During 1996,  Arch acquired  roughly  58,000 acres in the Carbon Basin
   Reserve area of Wyoming  consisting of  approximately 96 million tons of
   reserves in the proven and probable  categories  having a sulfur content
   of less than 1.2 pounds of sulfur dioxide per million Btu. Additionally,
   during 1996, the reserves  associated with the idled Pilot Butte mine in
   Sweetwater  County,  Wyoming and the assets  associated  with the Corbin
   Preparation  Plant in Knox and Whitley  Counties,  Kentucky were sold in
   unrelated  transactions for cash consideration and the assumption of the
   reclamation liabilities of these operations.
     Apogee Coal Company ("Apogee"), an independent operating subsidiary of
   Arch, is a member of the Bituminous Coal Operators  Association ("BCOA")
   and a signatory to a five year collective  bargaining agreement with the
   UMWA that  expires on August 1, 1998.  This  contract  was  ratified  on
   December 14, 1993,  after a 219-day strike against certain BCOA members,
   including   Apogee.   This  strike   significantly   affected   Apogee's
   performance  in 1993.  In August 1996,  the UMWA  exercised its right to
   reopen the contract to discuss wages and pensions. The BCOA and the UMWA
   reached an agreement on these  reopener  issues,  including an agreement
   that the UMWA would not  exercise its  reopener  rights in 1997.  In the
   nine months ended September 30, 1996,  Apogee's  production  represented
   approximately   50%  of  Arch's  total  sales.  Two  other   independent
   subsidiaries of Arch are signatories to collective bargaining agreements
   with independent employees  associations.  Employees of the remainder of
   Arch's operating subsidiaries are not represented by labor unions.
     Other  Matters - Ashland  Coal and Arch have  resumed  discussions  of
   options for combining their  businesses and operations.  However,  there
   can be no assurances that the discussions will result in progress toward
   a combination of the companies.
     Ashland  Coal and  Arch  are  subject  to  environmental  regulations,
   including the Surface  Mining Control and  Reclamation  Act of 1977, the
   Clean Water Act, RCRA and the Clean Air Act, as well as related  federal
   environmental regulations and similar state enactments. In addition, the
   Federal Mine Safety and Health Act of 1977 ("MSHA")  imposes  health and
   safety standards on all mining  operations.  Regulations  under MSHA are
   comprehensive   and  affect  numerous  aspects  of  mining   operations,
   including the training of mine personnel,  mining  procedures,  blasting
   and the equipment used in mining operations. These laws, regulations and
   requirements  are not  expected  to have a  material  adverse  impact on
   Ashland Coal's or Arch's competitive position.
     Ashland  Coal and  Arch  are  subject  to the  provisions  of the Coal
   Industry Retiree Health Benefit Act of 1992. This  legislation  provides
   for the  funding of  medical  and death  benefits  for  certain  retired
   members of the UMWA through  premiums to be paid by assigned  operators,
   transfers from an overfunded  pension trust  established for the benefit
   of retired UMWA  members,  and transfers  from the Abandoned  Mine Lands
   Fund, which is funded by a federal tax on coal production.
     The  Clean  Air  Act  contains  acid  rain  provisions  which  require
   substantial  reductions in sulfur  dioxide  emissions by power plants in
   the  United  States.   Both  Ashland  Coal  and  Arch  have  significant
   low-sulfur coal reserves.

                                EXPLORATION

       Ashland's oil and gas  exploration  and  production  activities  are
   conducted  through wholly-owned  subsidiaries  of Ashland  (collectively
   referred to as "Ashland Exploration").  Ashland Exploration is currently
   engaged in the  exploration  for and production of crude oil and natural
   gas in the United States and in the  exploration  for and  production of
   crude  oil  in  Nigeria.   Limited  exploration  activity  continues  in
   Australia.
       For information  regarding Ashland  Exploration's  estimated oil and
   gas reserves and other  financial  data,  see  Supplemental  Oil and Gas
   Information on Pages 62 and 63 in Ashland's Annual Report. Since October
   1, 1995, 

                                     11
<PAGE>

   no  estimates  of  Ashland  Exploration's  total  proved  net oil or gas
   reserves have been filed or included in reports to any federal authority
   or agency other than the SEC.

Domestic Operations

     Ashland   Exploration  has  concentrated  its  domestic  drilling  and
   production efforts in two core areas: the Appalachian Basin and the Gulf
   Coast. In addition, minor royalty interests are located primarily in the
   Southwest and Midcontinent regions of the United States.
     In the Appalachian  Basin,  Ashland  Exploration's  activities consist
   primarily of shallow gas  development  drilling on  leaseholds  totaling
   approximately  900,000  acres in  eastern  Kentucky,  Virginia  and West
   Virginia.  In fiscal 1996,  it completed 79 net gas wells,  excluding 13
   net wells which were being drilled at year-end.
     During fiscal 1996, Ashland Exploration's domestic production averaged
   564 net  barrels  of oil per day and 108.4  million  net  cubic  feet of
   natural gas per day. The average price  received  during fiscal 1996 was
   $18.22 per barrel of oil and $2.39 per thousand cubic feet (MCF) of gas.
     Ashland Exploration's exploratory efforts are concentrated in the Gulf
   of Mexico. In fiscal 1996, Ashland Exploration  participated in drilling
   7  gross  exploratory  prospects.   Ashland  Exploration's   exploratory
   leasehold  position  in the Gulf of  Mexico  was  155,000  net  acres at
   September 30, 1996.
     Ashland  Exploration  owned a working  interest  in 4,247  gross  (3,858  
   net)  domestic  producing  wells at September 30, 1996.

International Operations

     Ashland Exploration's oil production in Nigeria during fiscal 1996 was
   17,520 barrels per day (before royalty  obligations)  from 103,000 acres
   onshore  ("OPL 118") and 74,000 acres  offshore  ("OPL 98") held under a
   production-sharing contract ("PSC") with the Nigerian National Petroleum
   Corporation  ("NNPC"),   the  Nigerian  state-owned  petroleum  company.
   Ashland Exploration holds a 100% working interest in these blocks. Three
   successful horizontal development wells were drilled on OPL 98. The Akam
   #15 and Ebughu #5 wells are currently producing a combined 2,255 barrels
   per day. The Adanga SW #1 well is currently  waiting on pipeline hook-up
   which is expected in early fiscal 1997.  The appraisal well Adanga North
   #2 was drilled in  September  1996 on OPL 98. The well was tested at 661
   barrels  per day and has  been  suspended  pending  further  evaluation.
   Ashland Exploration plans to drill one additional horizontal development
   well on OPL 98 during fiscal 1997.
     Other  exploratory  efforts  in  Nigeria  occurred  on two  additional
   offshore  blocks  ("OPL's   90/225")   comprising  a  contract  area  of
   approximately  580,000  gross  acres  under  another  production-sharing
   contract with NNPC. Ashland Exploration holds a 50% working interest and
   is operator  in these  blocks.  Two  appraisal  wells were  successfully
   drilled in fiscal 1996 as confirmation  to a 1994 discovery.  The Okwori
   South #2 encountered 297 net feet of oil pay and is currently suspended.
   The  Okwori  South  #3  encountered  378 net feet of oil pay and is also
   currently  suspended.  Ashland Exploration and its partner are currently
   evaluating the commercial potential of the Okwori field.
     In Australia,  Ashland  Exploration owns a 50% working interest in one
   exploration  permit consisting of 335,000 gross acres and a 25% interest
   in another exploration permit consisting of 590,000 gross acres, both of
   which  are  located  offshore  western  Australia.  Ashland  Exploration
   expects to fulfill its remaining seismic commitment in fiscal 1997.
     Ashland Exploration's international operations are necessarily subject
   to factors beyond its control.  Foreign  operations may also be affected
   by laws and  policies of the United  States  relating to foreign  trade,
   investment, and taxation.

                                         12
<PAGE>

Operating Statistics
Acreage and Wells

     The following table sets forth the gross and net productive  wells and
acreage at September 30, 1996:
<TABLE>
<CAPTION>

Productive wells - Gas                                                                      Gross          Net
                                                                                            -----          ---
<S>                                                                                         <C>          <C>  
      United States* ......................................                                 4,211        3,836


Productive wells - Oil
      United States........................................                                    36           22
      Nigeria .............................................                                    36           36
                                                                                               --           --
           Total*..........................................                                    72           58
                                                                                               ==           ==

</TABLE>
<TABLE>
<CAPTION>
                                                                      Developed                  Undeveloped
                                                                       Acreage                     Acreage

   Acreage (in thousands)                                        Gross         Net          Gross          Net
                                                                 -----         ---          -----          ---
<S>                                                              <C>         <C>            <C>          <C>  
      United States........................................      1,263         936            748          410
      Nigeria .............................................        177         177            580          290
      Australia............................................                                   925          315
                                                             ---------   ---------         ------       ------
           Total...........................................      1,440       1,113          2,253        1,015
                                                                 =====       =====          =====        =====
   -----------------
   *  These wells  include 331 gross wells (317  domestic and 14  international)  and 293 net wells (279  domestic
   and 14 international) which have multiple completions.
</TABLE>

                                     13
<PAGE>



   The following table summarizes the exploration and production activities
for the last three fiscal years:

<TABLE>
<CAPTION>
                                                                            Years Ended September 30
                                                                 ---------------------------------------------
                                                                    1996              1995                1994
                                                                    ----              ----                ----
<S>           <C>                                                 <C>               <C>                 <C>   
   Net Natural Gas Production (MMCF per day)
      United States........................................        108.4             102.9                94.3
   Net Crude Oil Production (average barrels per day)
      United States........................................          564               609                 822
      Nigeria (1) .........................................       17,520            18,791              18,707
                                                                  ------            ------              ------
           Total...........................................       18,084            19,400              19,529
                                                                  ======            ======              ======
   Average Sales Prices - Natural Gas (per MCF)
      United States........................................        $2.39            $ 1.89               $2.42
   Average Sales Prices - Crude Oil (per barrel)
      United States........................................       $18.22            $15.96              $14.29
      Nigeria .............................................        18.46             16.17               15.01

   Average Production Product Cost (per equivalent barrel) (2)
      United States........................................        $4.37             $4.09               $3.87
      Nigeria .............................................         9.70              9.17                7.69

   Net Exploratory Wells Drilled - United States
      Net Productive Wells.................................            1                 2                   2
      Net Dry Wells .......................................            1                 5                   4
                                                                     ---               ---                 ---
            Total..........................................            2                 7                   6
                                                                     ===               ===                 ===
   Net Exploratory Wells Drilled - International
      Net Productive Wells.................................            2                 1                   1
      Net Dry Wells .......................................            0                 2                   1
                                                                     ---               ---                 ---
            Total..........................................            2                 3                   2
                                                                     ===               ===                 ===
   Net Development Wells Drilled
      Net Productive Wells
      United States........................................           79                88                  59
      International .......................................            3                 0                   0
                                                                     ---               ---                 ---
           Total...........................................           82                88                  59
                                                                      ==                ==                  ==
      Net Dry Wells
      United States........................................            0                 0                   1
      International .......................................            0                 0                   0
                                                                     ---               ---                 ---
           Total...........................................            0                 0                   1
                                                                     ===               ===                 ===
   -----------------
   (1)Net production for Nigeria is before royalty.
   (2)Equivalent barrels computed on a six MCF to one barrel ratio.

</TABLE>


                                       14
<PAGE>

                               OTHER BUSINESS

       AECOM  Technology  Corporation  ("AECOM"),  which  is 12%  owned  by
   Ashland,  provides a wide array of design,  engineering,  architectural,
   planning,  operations and  maintenance,  construction  and  construction
   management,   development,   environmental   and  other   technical  and
   professional services to industrial,  commercial and government clients.
   AECOM is headquartered in Los Angeles, California, and performs services
   through offices located throughout the world. Under an agreement between
   AECOM and Ashland,  AECOM is obligated  to  repurchase  all of Ashland's
   equity  interest in AECOM with the repurchase  scheduled to be completed
   in stages through 1998.
       Ashland, through a special purpose subsidiary, Ashland Ethanol, Inc.
   ("AEI"),  has a 50% interest in a partnership that owns an ethanol plant
   located in South Point,  Ohio.  The  partnership is comprised of AEI and
   subsidiaries of Ohio Farm Bureau Federation,  Inc., Publicker Industries
   Inc. and UGI  Corporation.  The plant began  operation in September 1982
   but discontinued  operations due to low margins in August 1995.  Because
   of concerns about the venture's long-term  viability,  Ashland wrote off
   its  investment  in AEI in fiscal 1986.  The  partnership  is in default
   under a loan with the U.S. Department of Agriculture-Rural  Economic and
   Community  Development  Services  (formerly  known as the  Farmers  Home
   Administration)  with a balance due of approximately  $14.7 million plus
   interest and has an unpaid  balance of $24.5 million plus interest under
   a Department of Energy cooperative  agreement.  A liquidation auction of
   the plant, property and assets is scheduled for December 1996.

                               MISCELLANEOUS

Forward Looking Statements

       This Form 10-K, and the documents incorporated by reference, contain
   forward-looking  statements  within the  meaning  of Section  27A of the
   Securities  and Exchange  Act of 1933 and Section 21E of the  Securities
   Exchange Act of 1934,  including various  information within the Capital
   Resources and Outlook  sections in Management's  Discussion and Analysis
   in  Ashland's   Annual  Report.   Although  Ashland  believes  that  its
   expectations are based on reasonable assumptions,  it cannot assure that
   the  expectations   contained  in  such  statements  will  be  achieved.
   Important  factors which could cause actual results to differ materially
   from those contained in such statements are discussed immediately below,
   as well as in  other  portions  of this  Form  10-K and in Note A to the
   Consolidated  Financial  Statements  under  risks and  uncertainties  in
   Ashland's Annual Report.
       Ashland's  operations  are  affected by domestic  and  international
   political,  legislative,  regulatory and legal actions. Such actions may
   include  changes  in the  policies  of  the  Organization  of  Petroleum
   Exporting   Countries  ("OPEC")  or  other  developments   involving  or
   effecting   oil-producing   countries,   including   military  conflict,
   embargoes,   internal   instability  or  actions  or  reactions  of  the
   government  of the United  States in  anticipation  of or in response to
   such developments.
       Domestic and international economic conditions, such as recessionary
   trends,  inflation,  interest and monetary  exchange  rates,  as well as
   changes in the availability and market prices of crude oil, natural gas,
   coal and  petroleum  products,  can also  have a  significant  effect on
   Ashland's  operations.  While Ashland maintains reserves for anticipated
   liabilities  and carries  various levels of insurance,  Ashland could be
   affected  by civil,  criminal,  regulatory  or  administrative  actions,
   claims  or   proceedings.   In   addition,   climate   and  weather  can
   significantly  affect Ashland in several of its  operations  such as its
   construction, natural gas, heating oil and coal businesses. 

Governmental Regulation and Action

       Ashland's operations are affected by political developments and laws
   and  regulations,  such as restrictions  on production,  restrictions on
   imports and  exports,  the  maintenance  of  specified  reserves,  price
   controls,  tax increases and  retroactive tax claims,  expropriation  of
   property,  cancellation  of contract  rights,  environmental  protection
   controls and laws pertaining to workers' health and safety. As discussed
   in part  below,  a number of bills have been  enacted or proposed by the
   United States Congress and various state governments which have or could
   have a significant impact on Ashland.
      General - As a refiner,  Ashland is substantially affected by changes
   in world  crude oil  prices.  Many  world and  regional  events can have
   substantial   effects  on  world  crude  oil  prices  and  can  increase
   volatility  in world  markets.  Ashland  expects  to be able to  acquire
   adequate supplies of crude oil at competitive prices. However,


                                        15
<PAGE>

   Ashland  cannot  predict  whether  foreign and United  States  petroleum
   product  price  levels  will  permit  its  refineries  to  operate  on a
   profitable  basis.  Neither can it predict the effect on its  operations
   and financial  condition from possible  changes in the  Organization  of
   Petroleum  Exporting  Countries  ("OPEC")  policies or in actions by the
   President of the United States and the  Congress,  from changes in taxes
   and federal regulation of the oil and gas business in the United States,
   or from other developments that cannot be foreseen.
       The stability of Ashland's  crude oil supply from foreign sources is
   subject to factors beyond its control, such as military conflict between
   oil-producing  countries,  the possibility of nationalization of assets,
   embargoes of the type imposed by OPEC in 1973,  internal  instability in
   one or more  oil-producing  countries,  and rapid increases in crude oil
   prices.  Although Ashland will continue,  for economic reasons,  to rely
   upon foreign  crude oil sources for a  substantial  portion of its crude
   oil supply,  the extent of operation  in the  domestic  crude oil market
   afforded by its Scurlock  Permian  subsidiary  assists in offsetting the
   adverse  effects  frequently  associated  with  market  volatility.  See
   "Petroleum-Crude   Oil  Supply"  for  Ashland's   crude  oil  processing
   requirements.
       Imported  crude oil is subject at present to payment of duty,  which
   is  10.5(cent)  per  barrel  for  crudes  over  25(degree)  API  gravity
   (2.1(cent)  per barrel for Canadian  imports) and  5.25(cent) per barrel
   for crudes  below  25(degree)  API  gravity  (1.05(cent)  per barrel for
   Canadian imports). Imported crude oil is also subject to a customs users
   fee of .17% of the value of the crude oil. For information  with respect
   to tax assessments on crude oil, see also "Environmental Protection."
       Retail marketing "divorcement"  legislation and wholesale and retail
   pricing  regulations have been adopted in some states. They are proposed
   from time to time in other  states  and at the  federal  level.  If such
   legislation  were  adopted at the federal  level or in the states  where
   SuperAmerica  sells  petroleum  products,  it could  have a  substantial
   adverse impact.
       Environmental  Protection  - Federal,  state and local  statutes and
   regulations  relating  to  the  protection  of  the  environment  have a
   significant  impact on the conduct of  Ashland's  businesses.  Ashland's
   capital  and  operating  expenditures  for air,  water and  solid  waste
   control facilities are summarized below.
                                            Years Ended September 30
                                      -------------------------------------
  (In millions)                       1996          1995              1994
- ---------------------------------     -----        -----             -----
   Capital expenditures               $ 40         $  44             $  63
   Operating expenditures              158           151               140

        At  September  30,  1996,   Ashland's  reserves  for  environmental
   assessments  and  remediation  efforts  were  $173  million,  reflecting
   Ashland's most likely estimates of the costs which will be incurred over
   an extended period to remediate identified  environmental conditions for
   which costs are reasonably estimable.
       Based  on  current  environmental  regulations,   Ashland  estimates
   capital  expenditures for air, water and solid waste control  facilities
   to be $25 million in 1997.  Expenditures for  investigatory and remedial
   efforts in future years are subject to the uncertainties associated with
   environmental  exposures,  including identification of new environmental
   sites and changes in laws and  regulations and their  application.  Such
   expenditures,  however,  are not  expected  to have a  material  adverse
   effect  on  Ashland's  consolidated  financial  position,  cash  flow or
   liquidity,  but could  have a  material  adverse  effect on  results  of
   operations  in a  particular  quarter or fiscal  year.  For  information
   regarding inspections being conducted by the United States Environmental
   Protection Agency with respect to Ashland  Petroleum's three refineries,
   see Note K of Notes to  Consolidated  Financial  Statements in Ashland's
   Annual Report.
       The United States Environmental  Protection Agency ("USEPA") and the
   states have adopted regulations and laws concerning  underground storage
   tanks  covering,  among other  things,  registration  of tanks,  release
   detection,  corrosion protection,  response to releases, closure of, and
   financial responsibility for, underground storage tank systems.
       Superfund  provided for the establishment of a fund to be used for a
   waste clean-up  program  administered  by the USEPA.  The law previously
   provided  for the  following  separate  taxes:  (i) a  petroleum  tax on
   domestic  crude oil and on imported crude oil equalized at 9.7(cent) per
   barrel plus a 5(cent) per barrel oil spill tax, as more fully  described
   below,  (ii) a chemical  feedstock tax, (iii) a tax on imported chemical
   derivatives,  (iv) an "environmental tax" based on corporate alternative
   minimum  taxable  income,  and (v) the motor fuel tax to finance the new
   Underground  Storage Tank Trust Fund. During 1996, the tax provisions of
   Superfund  expired which  resulted in Ashland  paying  approximately  $5
   million in Superfund taxes during fiscal 1996 as compared to $19 million
   in fiscal  1995.  Superfund,  which  provides  for  cleanup  of  certain
   hazardous  waste sites,  is  undergoing  consideration  


                                       16
<PAGE>

   for  significant   amendments,   including   reauthorization  of  taxing
   provisions  as  well  as a  reevaluation  of  the  liability  allocation
   provisions  and  improved  cleanup  remedy  selection.  However,  it  is
   uncertain at this time exactly  what the  revisions  will be, or if they
   will in fact be adopted.
       The Oil  Pollution  Act of 1990 ("OPA 90")  established a $1 billion
   trust  fund to cover  cleanup-related  costs  of oil  spills  after  the
   responsible  party's  liability  limits have been reached,  or where the
   responsible  party is  otherwise  unidentifiable  or unable to pay.  The
   trust fund is financed, when depleted below specified levels, through an
   excise tax of  5(cent)  per barrel on  domestic  crude oil and  imported
   petroleum oil products (pursuant to Superfund). OPA 90 subjects spillers
   to strict  liability  for removal costs and damages  (including  natural
   resource   damages)   resulting  from  oil  spills,   and  requires  the
   preparation and  implementation  of  spill-response  plans at designated
   vessels and  facilities.  Additionally,  OPA 90  requires  that new tank
   vessels entering or operating in domestic waters be  double-hulled,  and
   that existing tank vessels that are not  double-hulled be retrofitted or
   removed from domestic service according to a phase-out schedule.
       On July 1, 1994,  the United States Coast Guard issued interim final
   regulations  dealing with financial  responsibility  for water pollution
   under OPA 90 and CERCLA.  The regulations  require  self-propelled  tank
   vessel   owners  and   operators  to  maintain   evidence  of  financial
   responsibility,  effective  December 28, 1994,  sufficient to meet their
   potential liability defined under OPA 90 and CERCLA for spills of oil or
   hazardous substances. The Director, Coast Guard National Pollution Funds
   Center has granted  permission to Ashland to  self-insure  the financial
   responsibility amount for liability purposes for Ashland's ocean tankers
   as provided in OPA 90.
       The Federal  Clean Air Act required the refining  industry to market
   cleaner-burning,  reformulated  gasoline  ("RFG")  beginning  January 1,
   1995, in nine specified  metropolitan areas across the country.  Ashland
   does not directly supply gasoline in any of the nine metropolitan areas.
   However,  several urban locations within  Ashland's  marketing area have
   opted into the RFG program  and  Ashland has been able to meet  expected
   demand for RFG in its  marketing  area.  The Clean Air Act also required
   the refining  industry to supply 39 carbon monoxide (CO)  non-attainment
   areas with gasoline containing 2.7 weight percent oxygen for four winter
   months each year.  Upon being  re-designated  CO attainment,  several of
   these  areas  are  seeking  to  opt-out  of  the   oxygenated   gasoline
   requirements.  Ashland  believes  it  will  have a  continuing  need  to
   directly  supply  this  fuel only at St.  Paul  Park,  Minnesota,  whose
   primary market is a CO non-attainment area.
       RCRA,  which  requires  "cradle to grave"  management  of  hazardous
   waste, is slated to be reauthorized by Congress, although timing of such
   reauthorization  is  uncertain.  Reauthorization  issues may  include an
   expansion of hazardous waste program coverage,  recycling, used oil, and
   solid waste management. These same issues may be addressed in additional
   USEPA  rulemakings   unrelated  to   reauthorization   efforts.   It  is
   anticipated that both the  reauthorization  and other future rulemakings
   will result in increased environmental  compliance costs, but the amount
   of such increase is uncertain at this time. 

Research

      Ashland  conducts  a program of  research  and  development  directed
   toward the invention and  improvement of products and processes and also
   toward  the  improvement  of  environmental  controls  for its  existing
   facilities.   It   maintains   its  primary   research   facilities   in
   Catlettsburg, Kentucky, and Dublin, Ohio. Research and development costs
   are expensed as incurred  ($27 million in 1996,  $24 million in 1995 and
   $23 million in 1994).

   Competition

       In all of its operations,  Ashland is subject to intense competition
   both from  companies in the  respective  industries in which it operates
   and from  products of  companies in other  industries.  In most of these
   segments,  competition is based primarily on price, with factors such as
   reliability  of supply,  service and quality being  considered.  Ashland
   Petroleum  competes  primarily  with other  domestic  refiners and, to a
   lesser  extent,  with  imported  products.  However,  Ashland  Petroleum
   typically  enjoys a  geographic  advantage  for  products in its primary
   marketing  areas.  While some  integrated  competitors  have  sources of
   controlled  crude  production,  few  competitors in Ashland  Petroleum's
   market  areas  are  significantly  crude  self-sufficient.  SuperAmerica
   competes  with  major  oil  companies,  independent  oil  companies  and
   independent marketers.  Virtually all of SuperAmerica's refined products
   are supplied by Ashland Petroleum.  SuperAmerica strives to provide high
   quality and efficient  service and enjoys gasoline and merchandise sales
   per store exceeding the convenience  store industry average based on the
   1995 National  Association  of  Convenience  Store State of the Industry
   Survey.


                                       17
<PAGE>


       Valvoline  competes  primarily with domestic oil companies and, to a
   lesser extent,  with  international  oil companies on a worldwide basis.
   Valvoline's  brand  recognition and increasing market share in the "fast
   oil change" market are important  competitive factors.  Ashland Chemical
   competes in a number of chemical  distribution,  specialty  chemical and
   petrochemical   markets.   Its  chemicals   and  solvents   distribution
   businesses   compete  with  national,   regional  and  local   companies
   throughout North America. Its plastics  distribution  businesses compete
   worldwide.  Ashland Chemical's  specialty  chemicals  businesses compete
   globally in selected  niche markets and compete  largely on the basis of
   technology and service while holding proprietary technology in virtually
   all their specialty  chemicals  businesses.  Petrochemicals  are largely
   commodities,  with pricing and quality being the most important factors.
   The  majority  of the  business  for which APAC  competes is obtained by
   competitive   bidding.  An  important   competitive  factor  in  Ashland
   Exploration's  domestic  production  activity  is  the  ability  of  its
   exploration staff to identify  potential  natural gas prospects,  obtain
   exploration  rights and formulate and complete plans for the development
   of  properties.  Similarly,  competitive  factors that are important for
   Ashland Exploration's international production include its experience in
   identifying prospects and developing and operating properties.  The coal
   industry  is  highly  competitive,  and  Ashland  Coal and Arch  compete
   (principally in price, location and quality of coal) with a large number
   of other coal producers, some of which are substantially larger and have
   greater  financial  resources and larger reserve bases than Ashland Coal
   and Arch. 

ITEM 2. PROPERTIES
       Ashland's corporate headquarters, which is leased, and the principal
   offices of Ashland  Petroleum,  which are owned, are located in Russell,
   Kentucky.  Principal offices of other segments are located in Lexington,
   Kentucky (SuperAmerica and Valvoline); Dublin, Ohio (Chemical); Atlanta,
   Georgia (APAC);  Huntington,  West Virginia  (Ashland Coal) and Houston,
   Texas  (Exploration),  all of  which  are  leased.  Ashland's  principal
   manufacturing,   marketing  and  other  materially   important  physical
   properties are described under the appropriate segment under Item 1. See
   also the  statistical  data included under  "Exploration"  and "Coal" in
   Item 1 and  Supplemental  Oil and Gas  Information on Pages 62 and 63 in
   Ashland's  Annual  Report.  Additional  information  concerning  certain
   leases  may be  found  in  Note H of  Notes  to  Consolidated  Financial
   Statements in Ashland's Annual Report. 

ITEM 3. LEGAL PROCEEDINGS
       EnvironmentalProceedings  -(1) As of September 30, 1996, Ashland was
   subject to 77 notices received from the USEPA and similar state agencies
   identifying  Ashland as a "potentially  responsible party" ("PRP") under
   Superfund  or  similar  state  laws  for  potential  joint  and  several
   liability  for cleanup  costs in  connection  with  alleged  releases of
   hazardous  substances  from various waste  treatment or disposal  sites.
   These sites are currently subject to ongoing  investigation and remedial
   activities,  overseen by the USEPA or a state agency in accordance  with
   procedures  established  under  regulations,  in  which  Ashland  may be
   participating as a member of various PRP groups.  Generally, the type of
   relief  sought  includes   remediation  of   contaminated   soil  and/or
   groundwater,  reimbursement  for the costs of site  cleanup or oversight
   expended, and/or long-term monitoring of environmental conditions at the
   sites.   Ashland  carefully  monitors  the  investigatory  and  remedial
   activity  at many of these  sites.  Based on its  experience  with  site
   remediation,   its  familiarity  with  current  environmental  laws  and
   regulations, its analysis of the specific hazardous substances at issue,
   the existence of other financially viable PRPs and its current estimates
   of  investigatory,  clean-up and monitoring costs at each site,  Ashland
   believes that its liability at these sites,  either  individually  or in
   the aggregate,  after taking into account established reserves, will not
   have a  material  adverse  effect on  Ashland's  consolidated  financial
   position,  cash flow or  liquidity,  but could have a  material  adverse
   effect on results of operations in a particular  quarter or fiscal year.
   Estimated  costs for these matters are  recognized  in  accordance  with
   generally accepted accounting  principles governing  probability and the
   ability to reasonably estimate future costs. For additional  information
   regarding  Superfund,  see  "Miscellaneous  Governmental  Regulation and
   Action-Environmental Protection."
       (2) On March  19,  1996,  after  consultation  with the  USEPA,  the
   Kentucky  Division for Air Quality issued a finding that Ashland had not
   demonstrated  compliance with certain air regulations regarding volatile
   organic compounds at its Catlettsburg,  Kentucky refinery,  and referred
   the matter to USEPA - Region IV for formal enforcement  action.  Ashland
   filed a petition  requesting a hearing before a Kentucky  administrative
   hearing  officer  on the  merits  of the  matter,  which  has  now  been
   rescheduled  for July  1997.  Separately,  the USEPA  issued a Notice of
   Violation  to Ashland  regarding  this  matter.  


                                     18
<PAGE>

ITEM 4.  SUBMISSION  OF MATTERS TO A VOTE OF SECURITY HOLDERS
      No matters were submitted to a vote of security  holders  through the
   solicitation of proxies or otherwise, during the quarter ended September
   30, 1996.
   ITEM X.  EXECUTIVE OFFICERS OF ASHLAND
       The following is a list of Ashland's executive officers,  their ages
   and their  positions  and  offices  during the last five  years  (listed
   alphabetically as to Senior Vice Presidents who are members of Ashland's
   core management group, other Senior Vice Presidents, Administrative Vice
   Presidents and other executive officers.)
       JOHN R. HALL (age 63) Effective October 1, 1996, Mr. Hall retired as
   Chief Executive  Officer of Ashland,  a position he has held since 1981.
   He will remain as Chairman and Director until  Ashland's  Annual Meeting
   on January  30,  1997 and has served in such  capacities  since 1981 and
   1968, respectively.
       PAUL W.  CHELLGREN (age 53) was elected as Chief  Executive  Officer
   effective  October 1, 1996 and is  President  and  Director  of Ashland,
   having  served in such  capacities  since  1992.  He is  expected  to be
   elected  Chairman  of the Board  upon Mr.  Hall's  retirement  from such
   position on January 30,  1997.  During the past five years,  he has also
   served as Chief  Operating  Officer,  Senior  Vice  President  and Chief
   Financial Officer of Ashland.
       JAMES R. BOYD (age 50) is Senior Vice President of Ashland and Group
   Operating Officer - Ashland Exploration, Inc., Arch Mineral Corporation,
   Ashland  Services  Company and APAC,  Inc. Mr. Boyd has served as Senior
   Vice President since 1989 and as Group  Operating  Officer for the above
   companies  since 1990,  with the  exception of APAC for which he assumed
   responsibility as of October 1, 1993.
       JOHN A.  BROTHERS  (age 56) is Senior Vice  President of Ashland and
   Group Operating Officer - Ashland Petroleum Company, SuperAmerica  Group
   and The Valvoline  Company and has served in such capacities  since 1984
   and  1996,  respectively.  During  the last  five  years,  he was  Group
   Operating Officer - Ashland Chemical Company, SuperAmerica Group and The
   Valvoline Company.
       THOMAS L. FEAZELL (age 59) is Senior Vice President, General Counsel
   and Secretary of Ashland and has served in such  capacities  since 1992,
   1981 and 1992,  respectively.  During  the past  five  years he has also
   served as Administrative Vice President of Ashland.
       J. MARVIN QUIN (age 49) is Senior Vice President and Chief Financial
   Officer of Ashland and has served in such capacities since 1992.  During
   the past five years, he has also served as Administrative Vice President
   and Treasurer of Ashland.
       ROBERT E. YANCEY,  JR. (age 51) is Senior Vice President of Ashland
   and  President  of  Ashland  Petroleum  Company  and has  served in such
   capacities  since 1986.  During the past five  years,  he also served as
   Group Operating Officer of APAC, Inc. and Ashland Petroleum.
      HARRY M. ZACHEM (age 52) is Senior  Vice  President - Public  Affairs
   and has served in such capacity since 1988.
       DAVID J. D'ANTONI  (age 51) is Senior Vice  President of Ashland and
   President of Ashland  Chemical Company and has served in such capacities
   since 1988.
       JOHN F.  PETTUS  (age 53) is Senior  Vice  President  of Ashland and
   President of SuperAmerica  Group and has served in such capacities since
   1989 and 1988, respectively.
       CHARLES F. POTTS (age 52) is Senior  Vice  President  of Ashland and
   President of APAC,  Inc. and has served in such  capacities  since 1992.
   During the past five years he has also served as Senior  Vice  President
   and Chief Operating Officer of APAC.
      G. THOMAS  WILKINSON (age 58) is Senior Vice President of Ashland and
   President of Ashland Exploration, Inc. and has served in such capacities
   since  1992 and 1990,  respectively.  During  the past five years he has
   also served as Vice President of Ashland.
       KENNETH L.  AULEN  (age 47) is  Administrative  Vice  President  and
   Controller of Ashland and has served in such capacity since 1992. During
   the past five years he has also served as Auditor of Ashland.
       PHILIP W. BLOCK (age 49) is  Administrative  Vice  President - Human
   Resources of Ashland and has served in such capacity since 1992.  During
   the past five years he has also  served as Vice  President  -  Corporate
   Human Resources.




                                       19
<PAGE>

       JOHN  W.  DANSBY  (age  51) is  Administrative  Vice  President  and
   Treasurer  of Ashland  and has  served in such  capacities  since  1992.
   During  the past  five  years  he has  also  served  as  Ashland's  Vice
   President of Planning.
       WILLIAM R. SAWRAN (age 51) is Vice  President and Chief  Information
   Officer of Ashland,  and President of Ashland  Services  Company and has
   served  in such  capacities  since  1984,  with the  exception  of Chief
   Information Officer which he assumed in 1994.
       JAMES J. O'BRIEN (age 42) is Vice President of Ashland and President
   of The Valvoline Company and has served in such capacities since October
   1995. During the past five years he has also served as Vice President of
   Ashland Petroleum  Company,  Executive  Assistant to the Chief Executive
   Officer and  Regional  Manager of Ashland  Chemical's  General  Polymers
   division.
       FRED E.  LUTZEIER  (age 44) is Auditor of Ashland  and has served in
   such capacity  since  December  1992.  During the past five years he has
   also  served  as  Vice   President   and   Controller  of  Arch  Mineral
   Corporation.
       Each executive officer (other than Vice Presidents who are appointed
   by Ashland's  management) is elected by the Board of Directors to a term
   of one year,  or until the  successor  is duly  elected,  at the  annual
   meeting of the Board of Directors,  except in those  instances where the
   officer  is  elected  at other  than an annual  meeting  of the Board of
   Directors,  in which  case the  tenure  will  expire at the next  annual
   meeting of the Board of Directors unless the officer is re-elected.

                                  PART II

   ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED SECURITY HOLDER 
            MATTERS
       There is hereby incorporated by reference the information  appearing
   in Note G of Notes to  Consolidated  Financial  Statements  in Ashland's
   Annual Report.
      At September 30, 1996,  there were  approximately  23,100  holders of
   record of Ashland's Common Stock.  Ashland Common Stock is listed on the
   New York and Chicago stock exchanges (ticker symbol ASH) and has trading
   privileges  on  the  Boston,  Cincinnati,   Pacific,   Philadelphia  and
   Amsterdam stock exchanges.

   ITEM 6.  SELECTED FINANCIAL DATA
       There is hereby incorporated by reference the information  appearing
   under the caption "Five Year Selected Financial  Information" on Page 64
   in Ashland's Annual Report.

  ITEM 7. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND
       RESULTS OF OPERATIONS There is hereby  incorporated by reference the
       information appearing under the caption "Management's
   Discussion and Analysis" on Pages 36 to 42 in Ashland's Annual Report.

  ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
       There is hereby incorporated by reference the consolidated financial
   statements  appearing  on  Pages  43  through  58 and  the  supplemental
   information appearing on Pages 60 through 63 in Ashland's Annual Report.

   ITEM 9. CHANGES IN AND DISAGREEMENTS  WITH ACCOUNTANTS ON ACCOUNTING AND
   FINANCIAL DISCLOSURE
       None

                                  PART III

   ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
       There is hereby  incorporated by reference the information to appear
   under the caption "Election of Directors" in Ashland's  definitive Proxy
   Statement for its January 30, 1997 Annual Meeting of Shareholders, which
   will be filed  with the SEC within 120 days  after  September  30,  1996
   ("Proxy  Statement").  See also the list of Ashland's executive officers
   and related  information under "Executive Officers of Ashland" in Item X
   herein.

  ITEM 11. Executive Compensation
       There is hereby  incorporated by reference the information to appear
   under  the  captions  "Executive   Compensation"  and  "Compensation  of
   Directors" in Ashland's Proxy Statement.


                                          20
<PAGE>

  ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
      There is hereby  incorporated  by reference the information to appear
   under the caption "Election of Directors" and the information  regarding
   the ownership of securities of Ashland in Ashland's Proxy Statement.

   ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
       There is hereby  incorporated by reference the information to appear
   under  the  caption  "Compensation   Committee  Interlocks  and  Insider
   Participation" in Ashland's Proxy Statement.

                                  PART IV

   ITEM 14. EXHIBITS,  FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
       (a)  Documents  filed as part of this  Report (1) and (2)  Financial
       Statements and Financial Schedule
       The  consolidated  financial  statements  and financial  schedule of
   Ashland presented or incorporated by reference in this report are listed
   in the index on Page 25.
  
      (3) Exhibits
          3.1     -      Second  Restated  Articles of  Incorporation  of
                         Ashland,  as  amended  to May 16,  1996  (filed as
                         Exhibit  3.1 to  Ashland's  Form 8-K dated May 16,
                         1996, and incorporated herein by reference).

           3.2    -      Bylaws of Ashland,  as amended to September 19,
                         1996 (filed as Exhibit 3.2 to Ashland's  Form 8-K
                         dated September 20, 1996, and incorporated herein
                         by reference).

          4.1     -      Ashland agrees to provide the SEC, upon request,
                         copies  of  instruments  defining  the  rights  of
                         holders of long-term  debt of Ashland,  and all of
                         its   subsidiaries   for  which   consolidated  or
                         unconsolidated  financial  statements are required
                         to be filed with the SEC.

          4.2     -      Indenture,  dated as of  August  15,  1989,  as
                         amended  and  restated  as  of  August  15,  1990,
                         between  Ashland and  Citibank,  N.A.,  as Trustee
                         (filed as Exhibit 4(a) to  Ashland's  Form10-K for
                         the fiscal  year ended  September  30,  1991,  and
                         incorporated herein by reference).

          4.3     -      Rights  Agreement,  dated  as of May 16,  1996,
                         between  Ashland Inc. and Harris Trust and Savings
                         Bank,  together  with  Form of  Right  Certificate
                         (filed as Exhibits 4(a) and 4(c), respectively, to
                         Ashland's  Form8-A  filed  with the SEC on May 16,
                         1996, and incorporated herein by reference).

                The following  Exhibits 10.1 through 10.20 are compensatory
           plans or  arrangements  or management  contracts  required to be
           filed  as  exhibits  pursuant  to  Item   601(b)(10)(iii)(A)  of
           Regulation S-K.

          10.1    -      Amended Stock  Incentive  Plan for Key Employees
                         of Ashland Inc. and its Subsidiaries.

          10.2    -      Ashland  Inc.  Deferred  Compensation  and Stock
                         Incentive Plan for Non-Employee Directors.

          10.3    -      Ashland Inc. Director  Retirement Plan (filed as
                         Exhibit  10(c).3  to  Ashland's  Form 10-K for the
                         fiscal  year  ended   September   30,  1988,   and
                         incorporated herein by reference).

          10.4    -      Ninth   Amended  and   Restated   Ashland  Inc.
                         Supplemental Early Retirement Plan for Certain Key
                         Executive Employees.

          10.5    -      Ashland  Inc.  Amended  Performance  Unit  Plan
                         (filed as Exhibit  10(c).5 to Ashland's  Form 10-K
                         for the fiscal year ended  September 30, 1994, and
                         incorporated herein by reference).

          10.6    -      Ashland Inc. Incentive  Compensation Plan (filed
                         as Exhibit  10(c).6 to Ashland's  Form10-K for the
                         fiscal  year  ended   September   30,  1993,   and
                         incorporated herein by reference).

          10.7    -      Ashland  Inc.  Director  Death  Benefit  Program
                         (filed as Exhibit  10(c).10 to Ashland's Form 10-K
                         for the fiscal year ended  September 30, 1990, and
                         incorporated herein by reference).

          10.8    -      Ashland Inc. Salary  Continuation Plan (filed as
                         Exhibit  10(c).11 to  Ashland's  Form 10-K for the
                         fiscal  year  ended   September   30,  1988,   and
                         incorporated herein by reference).

          10.9    -      Forms  of  Ashland  Inc.  Executive  Employment
                         Contract   between   Ashland   Inc.   and  certain
                         executive  officers  of Ashland  (filed as Exhibit
                         10(c).12  to  Ashland's  Form 10-K for the  fiscal
                         year ended  September 30, 1989,  and  incorporated
                         herein by reference).




                                          21
<PAGE>

          10.10   -      Form  of   Indemnification   Agreement  between
                         Ashland  Inc.  and  each  member  of its  Board of
                         Directors  (filed as Exhibit 10(c).13 to Ashland's
                         Form 10-K for the fiscal year ended  September 30,
                         1990, and incorporated herein by reference).

          10.11   -      Ashland Inc. Nonqualified Excess Benefit Pension
                         Plan.
 
          10.12   -      Ashland Inc. Long-Term Incentive Plan.

          10.13   -      Ashland Inc. Directors' Charitable Award Program.

          10.14   -      Ashland Inc. 1993 Stock Incentive Plan.

          10.15   -      Ashland Inc. 1995 Performance Unit Plan.

          10.16   -      Ashland Inc. Incentive Compensation Plan for Key 
                         Executives.

          10.17   -      Ashland Inc. Deferred Compensation Plan.

          11      -      Computation of Earnings Per Share  (appearing on
                         Page 28 of Ashland's Form 10-K for the fiscal year
                         ended September 30, 1996).

          12      -      Computation of Ratios of Earnings to Fixed Charges
                         and Earnings to Combined Fixed Charges and
                         Preferred Stock Dividends.

          13      -      Portions   of   Ashland's   Annual   Report  to
                         Shareholders,  incorporated  by reference  herein,
                         for the fiscal year ended September 30, 1996.

          21      -      List of Subsidiaries.


          23      -      Consent of independent auditors.

          24      -      Power of Attorney, including resolutions of the Board 
                         of Directors.

          27      -      Financial Data Schedule.

      Upon written or oral  request,  a copy of the above  exhibits will be
   furnished at cost. (b) Reports on Form 8-K

      A report on Form 8-K was filed on September 20, 1996 to announce that
   Paul W.  Chellgren  was  formally  elected by the Board of  Directors as
   Chief Executive  Officer.  The report also noted that Ashland's Board of
   Directors had amended  Ashland's  Bylaws at its meeting on September 19,
   1996.

      A report on Form 8-K was filed on November 14, 1996 to announce  that
   Providence  Capital,  Inc.,  a  New  York-based  financial  firm  and  a
   stockholder of record of 100 Ashland Inc.  (NYSE:ASH) common shares, had
   given  formal  notice  to  Ashland  that  it  had      nominated   three
   individuals  for  election to  Ashland's  board of directors at the 1997
   annual shareholders' meeting, to be held on January 30, 1997.

      A report on Form 8-K was filed on December 9, 1996 announcing several
   steps to improve the  Company's  profitability  and  enhance  returns to
   Ashland's shareholders.  Ashland also announced that Providence Capital,
   which had proposed  nominating  three  directors  to Ashland's  board at
   Ashland's  annual  shareholders'  meeting,  has agreed to  withdraw  its
   nominations.

                                         22
<PAGE>



                                 SIGNATURES

       Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the
   Securities  Exchange Act of 1934,  the  registrant  has duly caused this
   report to be signed on its  behalf by the  undersigned,  thereunto  duly
   authorized.

                                      ASHLAND INC.
                                     (Registrant)

                                        By:    /s/ Kenneth L. Aulen
                                           --------------------------------
                                          (Kenneth L. Aulen, Administrative
                                           Vice President and Controller)

                                           Date:   December 10, 1996

      Pursuant to the requirements of the Securities  Exchange Act of 1934,
   this report has been signed below by the following  persons on behalf of
   the registrant, in the capacities indicated, on December 10, 1996.

          Signatures                               Capacity

          /s/ Paul W. Chellgren          Chief Executive Officer, President
      -------------------------          and Director
          Paul W. Chellgren


       /s/ J. Marvin Quin               Senior Vice President and Chief
      -------------------------          Financial Officer
         J. Marvin Quin


       /s/ Kenneth L. Aulen             Administrative Vice President,
      -------------------------          Controller and Principal
        Kenneth L. Aulen                 Accounting Officer


                    *                                 Director
      -------------------------
         Jack S. Blanton                      

                    *                                 Director
      -------------------------
        Thomas E. Bolger                      

                    *                                 Director
      -------------------------
        Samuel C. Butler                      

                    *                                 Director
      -------------------------
        Frank C. Carlucci                     

                    *                                 Director
      -------------------------
         James B. Farley                      

                    *                                 Director
      -------------------------
         Ralph E. Gomory                      

                    *                                 
      -------------------------         Chairman of the Board of Directors
         John R. Hall                   and Director

                                          23
<PAGE>


                    *
      -------------------------                       Director
        Mannie L. Jackson

                    *
      -------------------------                       Director
        Patrick F. Noonan                     
                    
                    *                                 Director
      -------------------------
        Jane C. Pfeiffer                      

                    *                                 Director
      -------------------------
        James R. Rinehart                     

                    *                                 Director
      -------------------------
         Michael D. Rose                      

                    *                                 Director
      -------------------------
         William L. Rouse , Jr.                   

                    *                                 Director
      -------------------------
         Robert B. Stobaugh                     




      *  By: /s/ Thomas L. Feazell
            ------------------------
             Thomas L. Feazell
             Attorney-in-Fact

            Date:  December 10, 1996


                                          24
<PAGE>



                INDEX TO FINANCIAL STATEMENTS AND FINANCIAL SCHEDULES

                                                                        Page
Consolidated financial statements and supplemental information:
 Statements of consolidated income                                       *
 Consolidated balance sheets                                             *
 Statements of consolidated common stockholders' equity                  *
 Statements of consolidated cash flows                                   *
 Notes to consolidated financial statements                              *
 Five year information by industry segment                               *
 Supplemental oil and gas information                                    *

Consolidated financial schedule:
 II - Valuation and qualifying accounts                                  27
       -----------


           *The  consolidated  financial  statements  appearing on Pages 43
   through  58 and the  supplemental  information  appearing  on  Pages  60
   through 63 in Ashland's  Annual Report are  incorporated by reference in
   this Annual Report on Form 10-K.


           Schedules other than that listed above have been omitted because
   of the  absence  of the  conditions  under  which they are  required  or
   because the information required is shown in the consolidated  financial
   statements  or the  notes  thereto.  Separate  financial  statements  of
   unconsolidated  affiliates  are omitted  because  each  company does not
   constitute a significant  subsidiary using the 20% tests when considered
   individually.  Summarized  financial  information for such affiliates is
   disclosed in Note C of Notes to  Consolidated  Financial  Statements  in
   Ashland's Annual Report.



                                        25
<PAGE>



                       REPORT OF INDEPENDENT AUDITORS

       We have audited the consolidated  financial  statements and schedule
   of Ashland Inc. and  subsidiaries  listed in the  accompanying  index to
   financial   statements  and  financial  schedules  (Item  14(a)).  These
   financial  statements and schedule are the  responsibility  of Ashland's
   management.  Our  responsibility  is to  express  an  opinion  on  these
   financial statements and schedule based on our audits.
       We  conducted  our  audits in  accordance  with  generally  accepted
   auditing standards. Those standards require that we plan and perform the
   audit  to  obtain  reasonable  assurance  about  whether  the  financial
   statements  are  free  of  material  misstatement.   An  audit  includes
   examining,  on  a  test  basis,  evidence  supporting  the  amounts  and
   disclosures  in  the  financial  statements.   An  audit  also  includes
   assessing the accounting  principles used and significant estimates made
   by  management,  as well as evaluating the overall  financial  statement
   presentation.  We believe that our audits provide a reasonable basis for
   our opinion.
       In our opinion,  the financial statements listed in the accompanying
   index to  financial  statements  (Item  14(a))  present  fairly,  in all
   material respects,  the consolidated  financial position of Ashland Inc.
   and  subsidiaries  at September 30, 1996 and 1995, and the  consolidated
   results of their  operations  and their cash flows for each of the three
   years in the  period  ended  September  30,  1996,  in  conformity  with
   generally  accepted  accounting  principles.  Also, in our opinion,  the
   related financial statement schedule, when considered in relation to the
   basic  financial  statements  taken as a whole,  presents  fairly in all
   material respects the information set forth therein.
       As discussed in Note A to the consolidated financial statements,  in
   fiscal  1995  Ashland  changed  its  method of  accounting  relative  to
   impairments of long-lived assets.

   Louisville, Kentucky                                   ERNST & YOUNG LLP
   November 6, 1996



                                         26
<PAGE>
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------------
Ashland Inc. and Subsidiaries
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
- --------------------------------------------------------------------------------------------------------------------------------
(In millions)                                          Balance at      Provisions                                       Balance
                                                        beginning      charged to       Reserves            Other        at end
Description                                               of year        earnings       utilized          changes       of year
================================================================================================================================
<S>                                                          <C>             <C>            <C>            <C>             <C>
YEAR ENDED SEPTEMBER 30, 1996
Reserves deducted from asset accounts
   Accounts receivable                                       $25             $10            $(8) (1)       $  -            $27
   Inventories                                                 6               6             (2)              -             10
- --------------------------------------------------------------------------------------------------------------------------------
YEAR ENDED SEPTEMBER 30, 1995
Reserves deducted from asset accounts
   Accounts receivable                                       $23             $ 9            $(7) (1)       $  -            $25
   Inventories                                                 6               3             (3)              -              6
- --------------------------------------------------------------------------------------------------------------------------------
YEAR ENDED SEPTEMBER 30, 1994
Reserves deducted from asset accounts
   Accounts receivable                                       $20             $11            $(8) (1)       $  -            $23
   Inventories                                                 5               3             (2)              -              6
================================================================================================================================

(1)  Uncollected amounts written off, net of recoveries of $2 million in 1996, $1 million in 1995 and $2 million in 1994.


</TABLE>

                                         27
<PAGE>
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------------------
Ashland Inc. and Subsidiaries
EXHIBIT 11 - COMPUTATION OF EARNINGS PER SHARE
Years Ended September 30
- ----------------------------------------------------------------------------------------------------------------------------------
(In millions except per share data)                                                       1996             1995              1994
===================================================================================================================================
<S>                                                                                      <C>               <C>              <C>  
PRIMARY EARNINGS PER SHARE
Income available to common shares
   Net income                                                                            $ 211             $ 24             $ 197
   Dividends on convertible preferred stock                                                (19)             (19)              (19)
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                         $ 192             $  5             $ 178
- -----------------------------------------------------------------------------------------------------------------------------------
Average common shares and equivalents outstanding
   Average common shares outstanding                                                        64               62                60
   Common shares issuable upon exercise of stock options                                     1                -                 1
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                            65               62                61
- -----------------------------------------------------------------------------------------------------------------------------------
Earnings per share                                                                       $2.97             $.08             $2.94
===================================================================================================================================
EARNINGS PER SHARE ASSUMING FULL DILUTION
Income available to common shares
   Net income                                                                            $ 211             $ 24             $ 197
   Interest on convertible debentures (net of income taxes)                                  5               -                  5
   Dividends on convertible preferred stock                                                 -               (19)               -
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                         $ 216             $  5             $ 202
- -----------------------------------------------------------------------------------------------------------------------------------
Average common shares and equivalents outstanding
   Average common shares outstanding                                                        64               62                60
   Common shares issuable upon
      Exercise of stock options                                                              1                1                 1
      Conversion of debentures                                                               3                -                 2
      Conversion of preferred stock                                                          9                -                 9
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                            77               63                72
- -----------------------------------------------------------------------------------------------------------------------------------
Earnings per share                                                                       $2.82             $.08             $2.79
===================================================================================================================================

</TABLE>


                                           28


                                                            Exhibit 10.1

               AMENDED STOCK INCENTIVE PLAN FOR KEY EMPLOYEES
                    OF ASHLAND INC. AND ITS SUBSIDIARIES
                     (Amended as of September 19, 1996)

SECTION 1. PURPOSE

         The purpose of this amended Stock Incentive Plan For Key Employees
of Ashland  Inc.  And Its  Subsidiaries  (herein  called the  "Plan") is to
revise the  Incentive  Stock Option Plan For Key  Employees of Ashland Inc.
And Its Subsidiaries (1981) (such plan as it existed prior to the effective
date of the Plan hereinafter referred to as the "1981 Plan") and to promote
the  interests  of  Ashland  Inc.   (herein   called   "Ashland")  and  its
shareholders  by  providing  their  officers  and  key  employees  with  an
incentive to continue  service with Ashland and its  subsidiaries.  Through
the grant of stock options,  stock appreciation rights and Restricted Stock
awards (collectively referred to as "Grants"), Ashland seeks to attract and
retain in its employ individuals of training, experience and ability and to
furnish additional incentive to officers and other key employees upon whose
judgment,  initiative  and efforts the  successful  conduct of its business
largely depends.

SECTION 2. ADMINISTRATION

         (a)  The  Plan  shall  be   administered   by  the  Personnel  and
Compensation  Committee of the Board of Directors of Ashland (herein called
the  "Committee"),  consisting of not less than three  directors of Ashland
who shall be  appointed,  from time to time,  by the Board of  Directors of
Ashland.  No  person  who is  (or,  within  one  year  prior  to his or her
appointment as a member of the  Committee,  was) eligible to participate in
the  Plan  shall be a  member  of the  Committee.  Subject  to the  express
provisions  of the Plan,  the  Committee  shall have  plenary  authority to
interpret  the Plan,  to  prescribe,  amend,  and rescind from time to time
rules and  regulations  relating to the Plan,  to  determine  the  eligible
employees  to whom Grants shall be made,  to  determine  whether any option
hereunder shall be deemed to be an "incentive  stock option" as provided by
Section 422 of the Internal  Revenue Code of 1986,  as amended (the "Code")
(herein  referred  to  as  "incentive  stock  options")  or an  option  not
qualifying as an "incentive  stock option" under the Code (herein  referred
to as  "non-qualified  options"),  to determine the terms and provisions of
the respective  Grants (which terms and provisions  need not be the same in
each  case),  and to make all  other  determinations  deemed  necessary  or
advisable   for  the   administration   of  the  Plan.   In   making   such
determinations,  the  Committee  may take into  account  the  nature of the
services rendered by the respective employees,  their present and potential
contributions to Ashland's  success and such other factors as the Committee
in its discretion shall deem relevant.  The determinations of the Committee
on the matters referred to in this Section 2 shall be conclusive.

         (b) All  determinations of the Committee shall be made by not less
than a majority of its members.  Any decision or  determination  reduced to
writing and signed by all the members  shall be fully as effective as if it
had been made by a majority  vote at a meeting  duly  called  and held.  No
member of the Committee shall be liable,  in the absence of bad faith,  for
any act or omission  with respect to his or her services on the  Committee.
Services  on the  Committee  shall  constitute  services  as a Director  of
Ashland  so  that   members  of  the   Committee   shall  be   entitled  to
indemnification  and  reimbursement  for their  services  as members of the
Committee to the same extent as for services as Directors of Ashland.

SECTION 3. STOCK SUBJECT TO THE PLAN

         There will be reserved for  issuance  upon the exercise of options
and stock  appreciation  rights  and upon  awards of  Restricted  Stock (as
defined in Section 13), to be granted from time to time under the Plan,  an
aggregate of 2,000,000  shares of Ashland Common Stock, par value $1.00 per
share ("Common Stock") (which shares include shares heretofore provided for
under the 1981 Plan).  Such shares may be in whole or in part, as the Board
of Directors of Ashland (the  "Board")  shall from time to time  determine,
authorized  and unissued  shares of Common Stock or issued shares of Common
Stock which shall have been  reacquired by Ashland.  If any option or stock
appreciation right granted under the Plan shall expire or terminate for any
reason  without having been exercised (or 
<PAGE>
considered  to have been  exercised as provided in Section 7) in full,  the
shares  subject  thereto  shall again be available  for the purposes of the
Plan. 

SECTION 4. ELIGIBILITY

         Options  and  Restricted  Stock may be  granted  only to  salaried
employees  (which term shall be deemed to include  officers) of Ashland and
its present and future subsidiary corporations as defined in Section 424 of
the Code ("subsidiaries").  A director of Ashland or of a subsidiary who is
not also such an employee of Ashland or of one of its subsidiaries will not
be  eligible to receive  any  options or  Restricted  Stock under the Plan.
Options may be granted to  employees  who hold or have held  options  under
previous  plans.  An employee who has been granted an option may be granted
an additional option or options.

         Notwithstanding  anything to the contrary contained herein, in the
case of incentive  stock options,  the maximum  aggregate fair market value
(determined  at the time each  incentive  stock option is granted under the
Plan) of the shares of Common Stock for which any  individual  employee may
be granted incentive stock options under the Plan in any calendar year (and
under all other plans of Ashland or any  subsidiary  which  provide for the
granting of incentive  stock  options)  shall not exceed  $100,000 plus the
amount of any unused limit carry over to such year. If $100,000 exceeds the
aggregate fair market value  (determined  at the time each incentive  stock
option is  granted) of the Common  Stock for which an employee  was granted
incentive  stock options in any calendar year under the Plan (and under all
other plans of Ashland or any subsidiary which provides for the granting of
incentive stock options),  one half of such excess shall be an unused limit
carry over to each of the three succeeding  calendar years, under the rules
of Section  422A(c)(4) of the Code as it existed before  December 31, 1986.
For purposes of this paragraph,  fair market value of Common Stock shall be
the closing price of the Common Stock as reported on the Composite  Tape on
the date of the grant of an incentive  stock option under the Plan,  or, if
there is no trading at the Common Stock on the date in  question,  then the
closing price of the Common Stock,  as so reported,  on the next  preceding
date on which there was trading in the Common Stock.

SECTION 5. PERIOD OF PLAN AND DURATION OF OPTIONS

         (a) No options or  Restricted  Stock awards shall be granted under
the Plan after November7, 1994.

         (b)  Every  incentive  stock  option  shall  provide  for a  fixed
expiration  date of not later than ten years  from the date such  incentive
option is granted.

SECTION 6. OPTION DESIGNATION AND PRICE

         (a) Any  option  granted  under  the  Plan  may be  granted  as an
incentive  stock  option  or as a  non-qualified  stock  option as shall be
designated at the time of the grant of such option.

         (b) The option price per share of the Common Stock underlying each
option shall be fixed by the Committee,  but shall not be less than 100% of
the fair  market  value of the  stock  at the time of the  granting  of the
options.  Such fair market value shall be determined by the Committee which
may use any reasonable method of valuation,  including the closing price of
the Common Stock as reported on the Composite Tape on the date on which the
option is granted.

SECTION 7. EXERCISE OF OPTIONS

         (a) The  Committee may in its  discretion  prescribe in the option
grant the  installments,  if any, in which an option granted under the Plan
shall become exercisable provided that no option shall be exercisable prior
to the first  anniversary  of the date of its grant  except as  provided in
Section  12 or as the  Committee  otherwise  determines.  In no case may an
option be exercised  at any time for less than 50 shares (or the  remaining
shares covered by the option 
<PAGE>
if less than 50 shares) during the term of the option. The specified number
of shares  will be issued  upon  receipt by Ashland of (i) notice  from the
holder  thereof of the  exercise  of an option and (ii)  either  payment to
Ashland of the option  price of the number of shares with  respect to which
the option is  exercised or (with  approval of the  Committee) a promissory
note as provided in Section 8 hereof. Each such notice and payment shall be
delivered or mailed by postpaid mail, addressed to the Treasurer of Ashland
at Ashland's Executive Offices at 1000 Ashland Drive, Russell, Kentucky, or
such other place as Ashland may designate from time to time.

         (b) An incentive stock option shall not be exercisable while there
is  outstanding  any  incentive  stock option which was granted  before the
granting of such option to such employee to purchase  stock of Ashland or a
subsidiary  (determined  at the  time  of  granting  of such  option)  or a
predecessor  of any of such  corporations.  An option  shall be  treated as
outstanding  for this  purpose  until it is exercised in full or expires by
reason of lapse of time.

SECTION 8. PAYMENT FOR SHARES

         Except as  otherwise  provided in this Section 8, the option price
shall be paid in full when the option is  exercised.  The price may be paid
in  whole or in part (a) in cash or (b) in whole  shares  of  Common  Stock
evidenced  by  negotiable  certificates,  valued at their fair market value
(which  shares of Common  Stock  must have been owned by the  employee  six
months or longer and not used to effect a stock option  exercise within the
preceding  six months,  in the case of an  exercise  of options  which were
granted  after May 21, 1992,  unless the  Committee  specifically  provides
otherwise),  (c) by  Attestation,  (d) by a combination  of such methods of
payment,  or (e) by such other  consideration  as shall be  approved by the
Committee  (including without limitation,  effecting a "cashless exercise,"
with a broker, of the option).  "Attestation" means the delivery to Ashland
of a completed  Attestation  Form  prescribed by Ashland  setting forth the
whole  shares of Common  Stock  owned by the  employee  which the  employee
wishes to utilize to pay the option  price.  In the case of an  exercise of
stock options  granted  after May 21, 1992,  the Common Stock listed on the
Attestation  Form must have been owned by the employee six months or longer
and not  have  been  used to  effect a stock  option  exercise  within  the
preceding six months, unless the Committee specifically provides otherwise.
Moreover,  in the case of an exercise  of stock  options  granted  prior to
May 21,  1992,  an employee  may  request  Ashland to  "pyramid"  his or her
shares;  that is,  to  automatically  apply the  shares  which he or she is
entitled  to receive  on the  exercise  of a portion  of a stock  option to
satisfy the exercise for additional  portions of the option, thus resulting
in multiple  simultaneous  exercises  of options by use of whole  shares as
payment.

         The Committee may in its  discretion  authorize  payment of all or
any part of the option price over a period of not more than five years from
the date the option is  exercised.  Any unpaid  balance of the option price
shall be evidenced by the employee's  promissory  note payable to the order
of Ashland  which shall bear  interest at such rate or rates as  determined
from  time to time by the  Committee,  but not less  than the  lower of the
prevailing  base rate of  interest or the most  favorable  rate of interest
charged to commercial  borrowers as announced by any major U.S. bank on the
date the option is exercised, and shall be payable in full within not later
than five years after the date the option is exercised.

SECTION 9. GOVERNANCE OF PLANS

         Notwithstanding  any  terms  or  provisions  to the  contrary  all
incentive  stock  options  outstanding  prior  to  November8,  1984,  shall
continue to be governed by the terms and provisions of the 1981 Plan.

SECTION 10. GENERAL STOCK APPRECIATION RIGHTS

         The Committee may grant general stock appreciation rights ("SARs")
pursuant to the  provisions  of this Section 10 to the holder of any option
granted  under  the Plan (a  "related  option")  with  respect  to all or a
portion of the shares  subject to the  related  option.  An SAR may only be
granted  concurrently with the grant of the related option.  Subject to the
terms and provisions of this Section 10, each SAR shall be exercisable only
at the same time 
<PAGE>
and to the same extent the related  option is  exercisable  and in no event
after the termination of the related option. SARs shall be exercisable only
when the fair market  value  (determined  as of the date of exercise of the
SARs) of each share of Common  Stock with  respect to which the SARs are to
be  exercised  shall  exceed  the  option  price per share of Common  Stock
subject  to the  related  option.  SARs  granted  under  the Plan  shall be
exercisable  in whole or in part by notice to Ashland.  Such  notice  shall
state  that the  holder  of the SARs  elects to  exercise  the SARs and the
number of shares in respect of which the SARs are being exercised.

         Subject to the terms and  provisions  of this Section 10, upon the
exercise of SARs,  the holder  thereof  shall be  entitled to receive  from
Ashland  consideration (in the form hereinafter provided) equal in value to
the excess of the fair market value  (determined as of the date of exercise
of the SARs) of each share of Common  Stock with respect to which such SARs
have been exercised over the option price per share of Common Stock subject
to the related option.  Upon the exercise of an SAR, the holder may specify
the form of consideration to be received by such holder,  which shall be in
shares of Common Stock (valued at fair market value on the date of exercise
of the SAR),  or in cash,  or partly in cash and partly in shares of Common
Stock, as the holder shall request; provided,  however, that the Committee,
in its sole discretion,  may disapprove the form of consideration requested
and instead authorize the payment of such consideration in shares of Common
Stock  (valued as  aforesaid),  or in cash, or partly in cash and partly in
shares of Common Stock, as the Committee shall  determine.  For purposes of
this  Section 10, (a) fair market value of a share of Common Stock shall be
the mean  between the high and low sales  prices  thereof on the  Composite
Tape on the date of  exercise  of an SAR or, if there is no  trading of the
Common Stock on the date in question,  then the closing price of the Common
Stock,  as so  reported,  on the next  preceding  date on which  there  was
trading in the Common  Stock,  and (b) the date of exercise of an SAR shall
mean the date on which the  Company  shall have  received  notice  from the
holder of the SAR of the exercise of such SAR.

         Upon the exercise of SARs,  the related option shall be considered
to have been  exercised (a) to the extent of the number of shares of Common
Stock with respect to which such SARs are  exercised and (b) to that extent
for purposes of determining  the number of shares of Common Stock available
for the grant of options  and  Restricted  Stock  under the Plan.  Upon the
exercise or  termination  of the related  option,  the SARs with respect to
such  related  option  shall  be  considered  to  have  been  exercised  or
terminated  to the  extent of the  number of  shares of Common  Stock  with
respect to which the related option was so exercised or terminated.

SECTION 11. TRANSFER OF OPTIONS, STOCK APPRECIATION RIGHTS, AND RESTRICTED 
            STOCK

         Options and SARs granted under the Plan shall be  transferable  by
will,  by the  laws  of  descent  and  distribution,  and,  subject  to the
discretion and direction of the Committee,  may be made transferable by the
employee-holder thereof during his or her lifetime. Restricted Stock may be
made transferable at the discretion and direction of the Committee.

SECTION 12. CONTINUED EMPLOYMENT, AGREEMENT TO SERVE AND EXERCISE PERIODS

         (a) Subject to the  provisions  of  Paragraph  (b), (c) and (f) of
this Section 12, every option shall provide that it may not be exercised in
whole or in part for a period of one year after the date of  granting  such
option and if the employment of the employee  shall be terminated,  for any
reason other than death or disability as determined by the Committee, prior
to the end of such one year  period,  the option  granted to such  employee
shall immediately terminate.

         (b) Every option  shall  provide that in the event of the death of
the employee while employed by Ashland or one of its  subsidiaries or death
during  the  period  in  which  options  may be  exercised  by an  employee
determined  to be disabled as provided in Paragraph  (c) of this Section 12
or within three months after  cessation  of  employment  for any cause,  it
shall be exercisable,  at any time or from time to time, prior to the fixed
termination date set forth in the option, by the estate of the decedent, or
by any  person  who shall  acquire  the right to  exercise  such  option by
bequest 
<PAGE>
or by the laws of descent and  distribution for the full number of optioned
shares or any part thereof,  less such number as may have been  theretofore
acquired under the option.

         (c) Every option shall provide that in the event the employment of
any  employee  shall cease by reason of  disability  as  determined  by the
Committee  at  any  time  during  the  term  of the  option,  it  shall  be
exercisable, at any time or from time to time by such employee for the full
number of optioned shares or any part thereof, less such number as may have
been  theretofore  acquired  under the option.  Options held by an employee
determined  by the  Committee to be disabled  prior to  September  19, 1996
shall be exercisable  during a period of one year of continuing  disability
following  termination of employment by reason of such disability.  Options
held by an employee  determined by the Committee to be disabled on or after
September  19,  1996  shall be  exercisable  at any time prior to the fixed
termination date set forth in the option.  As used herein, an employee will
be deemed "disabled" when he or she becomes unable to perform the functions
required by his or her regular job due to a physical or mental illness and,
in connection with the grant of an incentive stock option,  shall be deemed
disabled if he or she falls  within the meaning of that term as provided in
Section  22(e)(3) of the Code.  The  determination  by the Committee of any
question involving disability shall be conclusive and binding.

         (d) Every option shall provide that in the event the employment of
any  employee  shall  cease by reason of  retirement,  such  option  may be
exercised  only in respect of the number of shares which the employee could
have  acquired  under  the  option  immediately  prior to such  retirement.
Options held by an employee who retires  prior to September  19, 1996 shall
be exercisable until the earlier to occur of the fixed termination date set
forth in the option or three months after such retirement.  Options held by
an employee who retires on or after September 19, 1996 shall be exercisable
until the fixed termination date set forth in the option.

         (e) Except as provided in Paragraphs (a), (b), (c), (d) and (f) of
this Section 12, every option shall provide that it shall  terminate on the
earlier to occur of the fixed  termination  date set forth in the option or
three months after  cessation of the  employee's  employment for any cause,
and except as provided in  Paragraph  (f) of this  Section 12, if exercised
after cessation of such employment, may be exercised only in respect of the
number of shares which the employee  could have  acquired  under the option
immediately  prior  to such  cessation  of  employment.  No  option  may be
exercised after the fixed termination date set forth in the option.

         (f)  Notwithstanding  any  provision  of  this  Section  12 to the
contrary,  any option granted pursuant to the Plan and any related SAR may,
in the  discretion of the  Committee or as provided in the relevant  option
agreement,  become fully exercisable as to all optioned shares (i) from and
after the time the  employee  ceases to be an employee of Ashland or any of
its subsidiaries as a result of the sale or other disposition by Ashland of
assets or property (including shares of any subsidiary) in respect of which
the  employee  had  theretofore  been  employed  or as a  result  of  which
optionee's continued employment with Ashland or any subsidiary is no longer
required  and (ii) in the  case of a  change  of  control  (as  hereinafter
defined) of Ashland from and after the date of such change in control.  For
purposes of this  Paragraph  (f),  the term  "change in  control"  shall be
deemed to occur (1) upon the approval of the shareholders of Ashland (or if
such approval is not required,  upon the approval of the Board of Directors
of Ashland) of (A) any  consolidation or merger of Ashland in which Ashland
is not the continuing or surviving  corporation or pursuant to which shares
of Common Stock would be converted into cash,  securities or other property
other than a merger in which the holders of Common Stock  immediately prior
to the merger will have the same proportionate ownership of Common Stock of
the  surviving  corporation  immediately  after the  merger,  (B) any sale,
lease,  exchange,  or other  transfer  (in one  transaction  or a series of
related transactions) of all or substantially all the assets of Ashland, or
(C) adoption of any plan or proposal for the  liquidation or dissolution of
Ashland,  or (2) when any "person" (as defined in Section  3(a)(9) or 13(d)
of the  Securities  Exchange  Act  of  1934),  other  than  Ashland  or any
subsidiary or employee  benefit plan or trust  maintained by Ashland or any
of its  subsidiaries,  shall become the  "beneficial  owner" (as defined in
Rule  13d-3  under  the  Securities  Exchange  Act of  1934),  directly  or
indirectly,  of more than 15% of the Common Stock  outstanding at the time,
without the approval of the Board of  Directors  of Ashland,  or (3) at any
time  during a period  of two  consecutive  years,  individuals  who at the
beginning  of such period  constituted  the Board of  Directors  of Ashland
shall  cease for any  reason to  constitute  at least a  majority  thereof,
unless  the   election  or  the   
<PAGE>
nomination  for  election by  Ashland's  shareholders  of each new director
during such two-year  period was approved by a vote of at least  two-thirds
of the directors  then still in office who were  directors at the beginning
of such two-year period.

         (g) Each employee granted an option under this Plan shall agree by
his or her acceptance of such option to remain in the service of Ashland or
a subsidiary  corporation of Ashland for a period of at least one year from
the date of the option  agreement  between  Ashland and the employee.  Such
service shall,  subject to the terms of any contract between Ashland or any
such  subsidiary and such  employee,  be at the pleasure of Ashland or such
subsidiary and at such  compensation  as Ashland or such  subsidiary  shall
reasonably  determine  from  time to  time.  Nothing  in the Plan or in any
option  granted  pursuant to the Plan shall  confer on any  individual  any
right to continue in the  employment of Ashland or any of its  subsidiaries
or  interfere  in  any  way  with  the  right  of  Ashland  or  any  of its
subsidiaries to terminate his or her employment at any time.

         (h)  Subject to the  limitations  set forth in Section  422 of the
Code,  the  Committee  may adopt,  amend or rescind  from time to time such
provisions as it deems  appropriate with respect to the effect of leaves of
absence approved by any duly authorized  officer of Ashland with respect to
any optionee.

         (i) The determination by the Committee of any question  involving
disability shall be conclusive and binding.

SECTION 13. RESTRICTED STOCK AWARDS

         The  Committee  may grant to  employees  shares  of  Common  Stock
subject to certain restrictions (herein referred to as "Restricted Stock").
The amount of Restricted  Stock to be granted to any eligible  employee and
the  respective  terms  and  conditions  of such  grant  (which  terms  and
provisions  need not be the same in each case) shall be  determined  by the
Committee  at its sole  discretion.  As a  condition  to any  award and the
corresponding  delivery of Restricted  Stock  hereunder,  the Committee may
require  an  employee  to pay an amount  equal to, or in excess of, the par
value  of the  shares  of  Restricted  Stock  awarded  to him or her.  Each
certificate  issued in respect of shares of  Restricted  Stock granted to a
participant  under  the  Plans  shall  be  registered  in the  name  of the
participant and shall bear the following legend:

         "The  transferability  of this certificate and the shares of stock
         represented  hereby  are  subject  to  the  terms  and  conditions
         (including  forfeitures)  contained  in  Section  13 of the  Stock
         Incentive   Plan  for  Key  Employees  of  Ashland  Inc.  and  Its
         Subsidiaries and an Agreement  entered into between the registered
         owner and Ashland Inc."

         Subject to Section  11 hereof,  Restricted  Stock may not be sold,
assigned, transferred, pledged or otherwise encumbered during a "Restricted
Period,"  which shall be determined by the Committee and which shall not be
less  than one year nor more than five  years  from the date of grant.  The
Committee may reduce the Restricted  Period with respect to any outstanding
shares  of  Restricted  Stock  at any  time,  but  in no  event  shall  the
Restricted Period be less than one year. Except for such restrictions,  the
employee as the owner of the Common Stock issued as Restricted  Stock shall
have all rights of a shareholder  including,  but not limited to, the right
to vote such  Common  Stock and to  receive  dividends  thereon as and when
paid.

         In the event that an employee's employment is terminated by reason
of death or disability  (as defined in Paragraph (c) of Section 12 hereof),
or for such other reasons as the  Committee  may provide,  the employee (or
his or her estate) will receive his or her Restricted  Stock subject to the
terms  of his or her  employment  agreement  which  agreement  shall  be in
accordance  with the terms and  provisions  set forth in  Paragraph  (g) of
Section  12  herein.  In the case of  voluntary  resignation  or any  other
termination  of  employment,   an  employee's   Restricted  Stock  will  be
forfeited;  provided, however, that the Committee may limit such forfeiture
to that portion thereof which is  proportional to the unelapsed  portion of
the Restricted  Period.  Any forfeited  Restricted Stock shall not again be
available for the grant of options and Restricted Stock under the Plan.
<PAGE>
         At the end of the Restricted Period all shares of Restricted Stock
shall be transferred  free and clear of all  restrictions  to the employee.
All such shares may also be transferred  free and clear of all restrictions
to the employee to the same extent  provided in Paragraph (f) of Section 12
either in the  discretion  of the  Committee or as provided in the relevant
employment agreement.

SECTION 14. WITHHOLDING TAXES

         Federal,  state or local law may require the  withholding of taxes
applicable  to gains  resulting  from the exercise of  non-qualified  stock
options granted  hereunder.  Unless otherwise  prohibited by the Committee,
each participant may satisfy any such tax withholding  obligation by any of
the means, or by a combination of such means:  (i) a cash payment;  or (ii)
authorizing  Ashland to withhold  from the shares of Ashland  Common  Stock
otherwise  issuable to the  participant  as a result of the exercise of the
non-qualified  stock option a number of shares  having a fair market value,
as of the date the  withholding  tax  obligation  arises (the "Tax  Date"),
which  will  satisfy  the  amount  of the  withholding  tax  obligation.  A
participant's  election to pay the withholding tax obligation by (ii) above
must be made on or before the Tax Date, is irrevocable,  is subject to such
rules as the Committee may adopt, and may be disapproved by the Committee.

SECTION 15. ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

         In the event the market price of Common Stock shall  decrease as a
result  of any  recapitalization,  reorganization,  merger,  consolidation,
spinoff, separation, partial liquidation, or other transaction described in
Section  424(a) of the Code,  then, in the discretion of the Committee (and
subject  to  any  Internal  Revenue  Service   requirements   that  may  be
applicable)  the  price  per share of Common  Stock  under  each  option or
Restricted  Stock award granted  pursuant to the Plan may be  appropriately
adjusted (and the number of shares  subject to option or  Restricted  Stock
awards  may be  appropriately  adjusted).  For  purposes  of the  preceding
sentence, the decrease in market price of Common Stock may be determined in
any manner the Committee deems reasonable, including the comparison of such
market price immediately before and immediately after the event giving rise
to any such decrease, subject to Internal Revenue Service requirements.

         Adjustments  under this Section 15 shall be made by the Committee,
whose determination in that respect shall be final, binding and conclusive,
and  the  Committee  in its  discretion  in  making  such  adjustments  may
disregard fractional shares.

SECTION 16. AMENDMENTS AND TERMINATIONS

         Unless  the  Plan  shall   theretofore  have  been  terminated  as
hereinafter  provided,  the Plan shall  terminate on, and no award shall be
granted after,  November 7, 1994.  The Plan may be terminated,  modified or
amended  by the  shareholders  of  Ashland.  The  Board  may,  at any time,
terminate,  modify  or amend  the Plan in such  respects  as it shall  deem
advisable;  provided,  however, that the Board may not, without approval by
the holders of a majority of the  outstanding  shares of stock  present and
voting at any annual or special  meeting of  shareholders  of Ashland,  (i)
increase (except as provided in Section 15) the maximum number of shares as
to which  options or Restricted  Stock may be granted under the Plan,  (ii)
change the class of employees  eligible to receive  options and  Restricted
Stock awards,  (iii) change the manner of  determining  the minimum  option
prices other than to change the manner of determining the fair market value
of the Common  Stock as set forth in  Section 6, or (iv)  extend the period
during  which  options  or  Restricted  Stock  awards  may  be  granted  or
exercised.  No  termination,  modification  or  amendment  of the Plan may,
without the consent of the employee to whom any option or Restricted  Stock
award shall  theretofore have been granted,  adversely affect the rights of
such employee under such option or Restricted Stock award.

<PAGE>
SECTION 17. EFFECTIVENESS OF THE PLAN

         The Plan shall be  effective  on November 8, 1984,  subject to its
ratification  by the holders of a majority  of the shares of Ashland  stock
present  and voting at the Annual  Meeting  of  Shareholders  of Ashland on
January31,  1985  or  such  other  date  fixed  for  the  next  meeting  of
shareholders or any adjournment or postponement  thereof. The Committee may
in its discretion  authorize the granting of options and  Restricted  Stock
awards,  the exercise of which shall be expressly subject to the conditions
that (a) the Plan shall have been  approved or ratified as aforesaid by the
shareholders  of Ashland,  (b) the shares of Common Stock to be issued upon
the exercise of options granted under the Plan shall have been duly listed,
upon official notice of issuance,  upon the New York Stock Exchange and (c)
a Registration Statement under the Securities Act of 1933, as amended, with
respect to such shares shall have become effective.

SECTION 18. TIME OF GRANTING OPTIONS AND RESTRICTED STOCK AWARDS

         Nothing contained in the Plan or any resolutions  adopted or to be
adopted by the Board of Directors of Ashland or the shareholders of Ashland
shall  constitute  the  granting  of any option or  Restricted  Stock award
hereunder.  Options and Restricted Stock awards shall be granted  hereunder
only by action of or pursuant to the  authority  of the  Committee  and the
date of grant shall be the date fixed in the  determination  thereof by the
Committee;  provided, however, that no participant shall have any rights in
respect of such grant  unless and until he or she shall have  executed  and
delivered an option or  employment  agreement,  as the case may be, in form
and substance satisfactory to the Committee.

SECTION 19. USE OF CERTAIN TERMS

         Options,  SARs and Restricted  Stock awards granted under the Plan
shall be binding upon  Ashland,  its  successors  and  assigns.  Unless the
context otherwise requires,  the terms used in the Plan which correspond to
like terms  defined in  Sections  421 and 424,  inclusive,  of the Code and
regulations and revenue rulings  applicable thereto shall have the meanings
attributed to them in said sections of such Code.

         As Amended and Restated by the Board on September 19, 1996.





                                ASHLAND INC.
                         DEFERRED COMPENSATION AND
              STOCK INCENTIVE PLAN FOR NON-EMPLOYEE DIRECTORS
                     (Amended as of September 19, 1996)


ARTICLE I.  GENERAL PROVISIONS

1. PURPOSE

   The  purpose  of this  Ashland  Inc.  Deferred  Compensation  and  Stock
Incentive Plan For  Non-Employee  Directors (the "Plan") is to provide each
Director with an opportunity to defer some or all of the Director's Fees as
a means of saving for retirement or other purposes.  In addition,  the Plan
provides Directors with the ability to increase their proprietary  interest
in the Company's long-term prospects by permitting Directors to receive all
or a portion of their Fees in Ashland  Common Stock and  providing  for the
grant of options to purchase Ashland Common Stock to Directors.

2.  DEFINITIONS

   The following definitions shall be applicable throughout the Plan:

   (a) "Accounting Date" means the last day of a quarter or if a weekend or
holiday, the next preceding business day.

   (b) "Act"  means the  Securities  Act of 1933,  as amended  from time to
time.

   (c) "Agreement"  means a written agreement setting forth the terms of an
Option.

   (d)  "Beneficiary"  means  the  person(s)  who,  upon  the  death  of  a
Participant,  shall have acquired by will, laws of descent and distribution
or by other legal proceedings,  the right to receive the benefits specified
under this Plan in the event of a Director's death.

   (e) "Board" means the Board of Directors of Ashland Inc.

   (f) "Cash Account" means an account by that name established pursuant to
Article III, Section 1.

   (g) "Change in Control"  shall be deemed to occur (1) upon the  approval
of the  shareholders  of the Company (or if such  approval is not required,
upon the approval of the Board) of (A) any  consolidation  or merger of the
Company in which the Company is not the continuing or surviving corporation
or pursuant to which shares of Common  Stock would be converted  into cash,
securities  or other  property  other than a merger in which the holders of
Common  Stock   immediately   prior  to  the  merger  will  have  the  same
proportionate  ownership  of  Common  Stock  of the  surviving  corporation
immediately  after the  merger,  (B) any sale,  lease,  exchange,  or other
transfer (in one transaction or a series of related transactions) of all or
substantially all the assets of the Company, or (C) adoption of any plan or
proposal for the  liquidation or  dissolution of the Company,  (2) when any
"person"  (as  defined in Section  3(a)(9) or 13(d) of the  Exchange  Act),
other than the Company or any subsidiary or employee  benefit plan or trust
maintained by the Company,  shall become the "beneficial owner" (as defined
in Rule 13d-3 under the Exchange Act), directly or indirectly, of more than
15% of the Common Stock  outstanding  at the time,  without the approval of
the Board, or (3) if at any time during a period of two consecutive  years,
individuals who at the beginning of such period constituted the Board shall
cease for any reason to constitute at least a majority thereof,  unless the
election or the  nomination for election by the Company's  shareholders  of
each new director  during such two-year period was approved by a vote of at
least  two-thirds of the directors  then still in office who were directors
at the beginning of such two-year period.
<PAGE>

   (h) "Code" means the Internal Revenue Code of 1986, as amended from time
to time.

   (i) "Committee"  means the Personnel and  Compensation  Committee of the
Board.

   (j) "Common Stock" means the common stock,  $1.00 par value,  of Ashland
Inc.

   (k) "Company" means Ashland Inc., its divisions and subsidiaries.

   (l) "Director" means any non-employee director of the Company.

   (m)  "Disability"  means a  Director's  incapacity,  due to  physical or
mental  illness,  resulting  in an inability to attend to his or her duties
and responsibilities as a member of the Board.

   (n)  "Election"  means a  Participant's  delivery of a written notice of
election to the  Secretary of the Company  electing to defer payment of his
or her Fees or to receive such Fees in the form of Common Stock.

   (o)  "Exchange  Act"  means  the  Securities  Exchange  Act of 1934,  as
amended.

   (p) "Exercise  Price" means,  with respect to each share of Common Stock
subject to an Option,  the price at which such share may be purchased  from
the Company pursuant to the exercise of such Option.

   (q) "Fair Market Value" means the price of a share of Common  Stock,  as
reported on the  Composite  Tape on the date and at the time  designated by
the Company.

   (r) "Fees" mean the annual retainer and meeting fees, as well as any per
diem compensation for special assignments,  earned by a Director for his or
her  service  as a member of the Board  during a  calendar  year or portion
thereof.

   (s)  "Nonqualified  Stock  Option" means any Option that does not comply
with the provisions of Section 422 of the Code.
 
   (t)  "Option"  means the right to purchase  Common  Stock as provided in
Article IV.

   (u)  "Participant"  means a Director who has elected to defer payment of
all or a portion of his or her Fees  and/or to receive  all or a  specified
portion of his or her Fees in shares of Common Stock.

   (v)  "Payment  Commencement  Date"  means the date  payments  of amounts
deferred begin pursuant to Article III, Section 6.

   (w) "Personal  Representative" means the person or persons who, upon the
disability or incompetence of a Director,  shall have acquired on behalf of
the Director,  by legal  proceeding or otherwise,  the right to receive the
benefits specified in this Plan.

   (x) "Plan"  means this  Ashland  Inc.  Deferred  Compensation  and Stock
Incentive Plan For Non-Employee Directors.

   (y)  "Prime  Rate of  Interest"  means  the rate of  interest  quoted by
Citibank, N.A. as its prime commercial lending rate on the subject date.

   (z) "Stock Account" means an account by that name  established  pursuant
to Article III, Section 1.

   (aa)  "Stock  Unit(s)"  means  the  share  equivalents   credited  to  a
Participant's Stock Account pursuant to Article III, Sections 1 and 3.

   (bb)  "Termination"  means  retirement  from the Board or termination of
service as a Director for any other reason.

<PAGE>


3.  SHARES; ADJUSTMENTS IN EVENT OF CHANGES IN CAPITALIZATION

   (a) Shares Authorized for Issuance. There shall be reserved for issuance
under the Plan  500,000  shares  of Common  Stock,  subject  to  adjustment
pursuant to subsection (b) below;  provided,  however, that of such shares,
only 150,000 shares shall be available for issuance in connection  with the
award of Options.  Such shares shall be authorized  but unissued  shares of
Common Stock.  If any Option shall expire  without having been exercised in
full,  the shares subject to the  unexercised  portion of such Option shall
again be available for the purposes of the Plan.

   (b)  Adjustments  in Certain  Events.  In the event of any change in the
outstanding Common Stock of the Company by reason of any stock split, stock
dividend,   recapitalization,   merger,   consolidation,    reorganization,
combination,  or  exchange  of  shares,  split-up,   split-off,   spin-off,
liquidation or other similar change in capitalization,  or any distribution
to common  shareholders  other than cash  dividends,  the number or kind of
shares that may be issued under the Plan shall be automatically adjusted so
that the  proportionate  interest of the  Directors  shall be maintained as
before the occurrence of such event.  Such  adjustment  shall be conclusive
and binding for all purposes of the Plan.

4. ELIGIBILITY

   Any   non-employee   Director  of  the  Company  shall  be  eligible  to
participate in the Plan.

5. ADMINISTRATION

   Full power and authority to construe,  interpret and administer the Plan
shall be vested  in the  Committee.  Decisions  of the  Committee  shall be
final, conclusive and binding upon all parties.  Day-to-day  administration
of the Plan shall be the  responsibility  of the Company's  Corporate Human
Resources Department.  This Department may authorize new or modify existing
forms for use under this Plan so long as any such modified or new forms are
not inconsistent with the terms of the Plan.

ARTICLE II.  COMMON STOCK PROVISION

   Each  Director  may elect to receive all or a portion of his or her Fees
in shares of Common  Stock by making an Election  pursuant to Article  III,
Section  4.  Shares  shall be  issued  to the  Director  at the end of each
quarter  beginning in the quarter the Election is effective.  The number of
shares of Common Stock so issued shall be equal to the amount of Fees which
otherwise  would have been  payable  to such  Director  during the  quarter
divided by the Fair  Market  Value.  Only whole  number of shares of Common
Stock will be issued, with any fractional shares to be paid in cash.

ARTICLE III.  DEFERRED COMPENSATION

1. PARTICIPANT ACCOUNTS

   (a) A Participant may elect to have deferred  amounts credited to a Cash
Account,  a Stock  Account,  or a combination  of both such  Accounts.  The
Company shall maintain such Accounts in the name of the Participant.

   (b)  The  Cash  Account  of a  Participant  shall  be  credited  on each
Accounting  Date  with the  dollar  amount  of such  deferred  compensation
otherwise payable to the Participant  during the quarterly period ending on
the Accounting Date and as to which a cash deferral election has been made.
The Cash Account shall be adjusted and increased on each Accounting Date as
if interest were credited  thereon,  based on the Prime Rate of Interest on
such Accounting Date.

   (c) The  Stock  Account  of a  Participant  shall  be  credited  on each
Accounting  Date with Stock  Units  equal to the number of shares of Common
Stock (including  fractions of a share) that could have been purchased with
the amount of such deferred Fees as to which a stock deferral  election has
been made at the Fair Market Value on the  Accounting  Date. As of the date
of any dividend  distribution  date for the Common Stock, the Participant's
Stock Account shall be credited  with  additional  Stock Units equal to the
number of shares of Common  Stock  (including  fractions  of a share)  that
could have been purchased,  at the Fair Market Value on such date, with the
amount  which  would have been paid as  dividends  on that number of shares
(including  fractions  of a share)  of Common  Stock  which is equal to the
number of Stock Units then credited to the Participant's Stock Account.

2. FINANCIAL HARDSHIP

   Upon the  written  request of a  Participant  or a  Participant's  legal
representative  and a  finding  that  continued  deferral  will  result  in
financial  hardship  to  the  Participant,   the  Committee  (in  its  sole
discretion)  may  authorize  (a)  the  payment  of  all  or  a  part  of  a
Participant's  account(s)  in a  single  installment  prior  to  his or her
ceasing  to be a  Director,  or (b)  the  acceleration  of  payment  of any
multiple  installments  hereof;  provided,  however,  that if,  in the sole
discretion of the Committee, a six-month delay in any distribution pursuant
to this Section 2 of this Article shall be necessary to avoid  liability of
the Participant under Section 16 of the Act, any such distribution shall be
so postponed.

3. INITIAL CONVERSION

   A Participant may make a special election on or before December 31, 1993
to convert (effective as of June 30, 1994) all or any portion of (i) his or
her Cash  Account  to his or her  Stock  Account,  or (ii) his or her Stock
Account  to his or her  Cash  Account.  The  number  of  Stock  Units to be
credited to such  Participant's  Stock Account in the event of a conversion
under (i) shall be  obtained by  dividing  the portion of the cash  balance
credited to his or her Cash  Account as specified in his or her election by
the Fair Market Value of Ashland  Common Stock on June 30, 1994. The amount
to be  credited  to such  Participant's  Cash  Account  in the  event  of a
conversion  under (ii) shall be  determined  by  multiplying  the number of
Stock Units  specified  in his or her  election by the Fair Market Value on
June 30, 1994.

4. MANNER OF ELECTION

   (a) Any Director  wishing to participate in the Plan must deliver to the
Secretary  of the  Company a written  notice,  (i)  electing  to defer to a
period following his or her Termination payment of all or a portion (in 25%
increments) of his or her Fees, and/or (ii) to receive all or a portion (in
25%  increments)  of his  or  her  Fees  in  shares  of  Common  Stock  (an
"Election").  The  timing of the  filing of the  appropriate  form with the
Secretary  of  the  Company   shall  be   determined   by  the   Committee.
Notwithstanding the foregoing,  a Director may choose to participate in the
Plan beginning in 1994 by filing an Election to so participate on or before
December 31, 1993 (the "1994 Election").  Pursuant to the 1994 Election, if
a Director  chooses to defer payment of any portion of his or her Fees into
the Stock Account,  such Fees will be deemed deferred into the Cash Account
until June 30, 1994 at which time such deferred Fees (together with accrued
earnings  thereon) will be automatically  transferred to the Stock Account.
The  number  of Stock  Units to be  credited  to such  Participant's  Stock
Account upon the transfer of such amount shall be obtained by dividing such
amount by the Fair Market  Value of Ashland  Common Stock on June 30, 1994.
In addition,  if a Participant  chooses to receive all or a portion of Fees
in shares of Common  Stock,  such 1994  Election will not take effect until
June 30, 1994.

   (b) With respect to Directors'  Fees payable for all or any portion of a
calendar  year  after  such  person's  initial  election  to the  office of
Director of the Company, any such person wishing to participate in the Plan
may file a proper  Election  within 30 days after such  election to office.
Any such  Election  shall be  effective  upon filing or as soon as possible
thereafter with respect to such Fees.

   (c) An effective Election may not be revoked or modified with respect to
Fees  payable for a calendar  year or portion of a calendar  year for which
such Election is effective except as otherwise  determined by the Committee
or stated herein. Such Election, unless terminated or modified as described
below, shall apply to Fees payable with respect to each subsequent calendar
year.  An  effective  Election  may  be  terminated  or  modified  for  any
subsequent  calendar year by the filing of an Election,  with the timing of
the filing of the appropriate form with the Secretary of the Corporation to
be determined by the 
<PAGE>
Committee.  A Participant  will be allowed to change the Election as to the
applicable  payment  period  for  all  amounts  deferred  pursuant  to such
Election, subject to approval by the Committee. Such change must be made by
the earlier of:

               (i) the date six months  prior to the first day of the month
          following the Participant's Termination; or

               (ii) the December 31 immediately  preceding the first day of
          the month following the Participant's Termination.

If the  Participant  making such change is a member of the Committee,  such
Participant  shall  abstain  from the  Committee's  decision  to approve or
disapprove such change.

   (d) A  Participant  may elect to convert  all or a portion of (i) his or
her existing Cash Account to his or her Stock  Account,  or (ii) his or her
existing  Stock Account to his or her Cash Account (in 25% increments or in
other  increments  prescribed  by the  Committee)  one (1) time  during any
three-month  period  by  filing  with the  Secretary  of the  Company a new
Election  at least  fifteen  (15)  days  prior to the  commencement  of the
quarter in which the  Participant  desires the change to become  effective;
provided however, than an inter-Account  conversion must occur at least six
months  after  the  last  "opposite-way"   inter-Account   conversion.   An
"opposite-way"  inter-Account  conversion occurs when a conversion into the
Stock Account is followed by a conversion  out of the Stock  Account,  or a
conversion  out of the Stock  Account is followed by a conversion  into the
Stock Account. Such election will be effective as of the first business day
of the next quarter subsequent to the filing of such Election.

5.  MANNER OF PAYMENT UPON TERMINATION

   In accordance with the  Participant's  Election and subject to Committee
approval upon payout, amounts credited to a Participant's Cash and/or Stock
Account will be paid in a lump sum or in the form of annual, semi-annual or
quarterly  installments in shares of Common Stock or cash, or a combination
of both to the  Participant  following  his or her  Termination  or, in the
event of his or her death,  to a  Beneficiary.  If a Participant  elects to
receive payments in installments, the entire Cash and/or Stock Account must
be paid out  within  forty  years  following  the  date of a  Participant's
Termination.  A Participant  may provide for different  payment periods and
forms of payment before and after his or her death.

   The  amount of any cash  distribution  to be made in  installments  with
respect to the Cash Account will be determined by dividing the current cash
balance  in such  Cash  Account  by the  number  of  installments  in which
distributions remain to be made (including the current  distribution).  The
amount of any cash  distribution to be made in installments with respect to
Stock Units will be  determined  by  multiplying  the number of Stock Units
attributable to such  installment  (determined as hereinafter  provided) by
the closing price of the Common Stock on each Accounting  Date  immediately
prior to the date on which such  installment  is to be paid.  The number of
Stock Units  attributable to an installment shall be determined by dividing
the current  number of Stock  Units in such Stock  Account by the number of
installments  in  which  distributions  remain  to be made  (including  the
current distribution).

   The amount of any stock  distribution  to be made in  installments  with
respect to the Stock  Account  shall be  determined by dividing the current
number of Stock Units in such Stock  Account by the number of  installments
in  which   distributions   remain  to  be  made   (including  the  current
distribution).  The  amount  of  any  stock  distribution  to  be  made  in
installments  with  respect  to the Cash  Account  shall be  determined  by
dividing the amount of cash attributable to such installment (determined as
hereinafter  provided)  by the  closing  price of the Common  Stock on each
Accounting Date immediately  prior to the date on which such installment is
to be paid.  The amount of cash  attributable  to an  installment  shall be
determined by dividing the current cash balance in such Cash Account by the
number of installments in which distributions  remain to be made (including
the current distribution). Only whole number of shares of Common Stock will
be issued, with the value of any fractional shares to be paid in cash.
<PAGE>

6. PAYMENT COMMENCEMENT DATE

   Payments of amounts deferred pursuant to a valid Election shall commence
after a  Participant's  Termination in accordance with his or her Election.
If a Participant dies prior to the first deferred  payment  specified in an
Election,  payments shall commence to the Participant's  Beneficiary on the
first payment date so specified.

7. CHANGE IN CONTROL

   Notwithstanding any provision of this Plan to the contrary, in the event
of a "Change in Control"  (as  defined in Section  2(g) of Article I), each
Participant   in  the  Plan  shall  receive  an  automatic  lump  sum  cash
distribution of all amounts accrued in the Participant's  Cash and/or Stock
Account(s)  (including  interest at the Prime Rate of Interest  through the
business day immediately preceding the date of distribution) not later than
fifteen  (15) days  after the date of the  "Change  in  Control."  For this
purpose,   the  balance  in  the  Stock  Account  shall  be  determined  by
multiplying  the  number of Stock  Units by the  higher of (a) the  highest
closing  price of a share of Common Stock during the period  commencing  30
days prior to such Change in Control or (b) if the Change in Control of the
Company occurs as a result of a tender or exchange offer or consummation of
a corporate  transaction,  then the highest  price paid per share of Common
Stock pursuant thereto. Any consideration other than cash forming a part or
all of the  consideration  for  Common  Stock  to be paid  pursuant  to the
applicable  transaction  shall be valued  at the  valuation  price  thereon
determined by the Board.

   In addition,  the Company shall  reimburse a Director for the legal fees
and  expenses  incurred  if the  Director  is required to seek to obtain or
enforce any right to distribution.  In the event that it is determined that
such Director is properly entitled to a cash distribution  hereunder,  such
Director  shall also be entitled  to interest  thereon at the Prime Rate of
Interest  from the date  such  distribution  should  have  been made to and
including the date it is made.  Notwithstanding  any provision of this Plan
to the contrary,  Article I, Section 2(g) and Section 7 of this Article may
not be amended  after a "Change in  Control"  occurs  without  the  written
consent of a majority in number of Directors.

8. ADMINISTRATIVE CONVENIENCE

   Notwithstanding   any  provision  of  this  Plan  to  the  contrary,   a
Participant may not defer Fees in an amount less than $1,000 and no payment
or  payments  under  the  Plan  may  be  made  to  the  Participant  or any
Beneficiary of the  Participant in an amount that would annually total less
than $1,000,  unless the amount  remaining  in a Cash Account  and/or Stock
Account totals less than $1,000, in which event the entire amount remaining
in  such  account(s)  shall  be  paid  to  the  Participant  or  his or her
Beneficiary.  The  Committee  reserves the right,  in its sole and absolute
discretion,  to further  modify the terms of the Plan or  payments  made to
Participants under the Plan for the Company's administrative convenience.

ARTICLE IV.  OPTIONS

1.  OPTION GRANT

   On the first  business day  following the  Company's  Annual  Meeting of
Shareholders  in 1994 and each year  thereafter  until 2004, or, if no such
meeting is held, on January 31 or the first  business day  thereafter,  and
each year thereafter  (such day  hereinafter  referred to as the "Effective
Date"),  each person who is a Director of the Company on the Effective Date
shall be automatically granted an Option to purchase 1,000 shares of Common
Stock if, but only if, the return on average common stockholders' equity of
the Company for the immediately  preceding  fiscal year as set forth in the
Company's Annual Report to Shareholders is equal to or greater than 10%.

2. OPTION TERMS

   Options  granted under the Plan shall be subject to the following  terms
and conditions: 

<PAGE>

   (a) Option Designation and Agreement.  Any Option granted under the Plan
shall be granted as a  Nonqualified  Stock  Option.  Each  Option  shall be
evidenced by an Agreement between the recipient and the Company  containing
the terms and conditions of the Option.

   (b) Option Price.  The Exercise Price of Common Stock issued pursuant to
each Option  shall be equal to Fair Market Value of the Common Stock on the
Effective Date.

   (c) Term of Option.  No Option shall be exercisable  more than ten years
after the date the Option is granted.

   (d) Vesting.  Options granted under the Plan shall vest six months after
the date of grant.

   (e) Exercise.  Options,  to the extent they are vested, may be exercised
in  whole  or in part at any  time  during  the  option  period;  provided,
however,  that an Option may not be exercised at any time for fewer than 50
shares (or the total  remaining  shares covered by the Option if fewer than
50 shares)  during the term of the Option.  The specified  number of shares
will be issued upon  receipt by the Company of (i) notice from the optionee
of exercise of an Option,  and (ii)  payment to the Company (as provided in
(f) below),  of the Exercise Price for the number of shares with respect to
which the  Option is  exercised.  Each such  notice  and  payment  shall be
delivered or mailed by postpaid  mail,  addressed  to the  Treasurer of the
Company at, Ashland Inc., 1000 Ashland Drive, Russell,  Kentucky, 41169, or
such other place as the Company may designate from time to time.

   (f) Payment for Shares. The Exercise Price for the Common Stock shall be
paid in full when the Option is exercised.  The Exercise  Price may be paid
in whole or in part (i) in cash,  (ii) in  whole  shares  of  Common  Stock
(which  shares of Common  Stock  must have been owned by the  Director  six
months or longer, and not used to effect a stock option exercise within the
preceding six months, unless the Committee specifically provides otherwise)
and  evidenced  by  negotiable  certificates,  valued at their Fair  Market
Value,  (iii)  Attestation  or (iv) by a  combination  of such  methods  of
payment.  In  addition,  a Director  may exercise the Option by effecting a
"cashless exercise," with a broker, of the Option.  "Attestation" means the
delivery to the Company of a completed  Attestation  Form prescribed by the
Company  setting  forth the  whole  shares  of  Common  Stock  owned by the
Director which the Director wishes to utilize to pay the Option price.  The
Common  Stock  listed on the  Attestation  Form must have been owned by the
Director  six months or longer,  and not have been used to effect an Option
exercise within the preceding six months, unless the Committee specifically
provides otherwise.

   (g)  Termination  . If a Director's  service on the Board  terminates by
reason of (i) normal retirement from the Board at age 70, (ii) the death or
Disability of such Director,  (iii) a Change of Control of the Company,  or
(iv) voluntary early retirement to take a position in governmental service,
any  Option  held by such  Director  may  thereafter  be  exercised  by the
Director, or in the event of death, by his or her Beneficiary to the extent
it was vested and exercisable at the time of Termination,  (i) for a period
equal to the number of years of completed  Board  service as of the date of
Termination  of the  Director on whose behalf the Option is  exercised,  or
(ii) until the  expiration  of the stated  term of such  Option,  whichever
period is the  shorter.  In the event of  Termination  for any reason other
than those set forth above, any Option held by such Director may thereafter
be exercised by the Director to the extent it was vested and exercisable at
the time of Termination  (i) for a period of one year from the date of such
Termination or (ii) until the expiration of the stated term of such Option,
whichever period is the shorter.

   (h) Term.  No Option  shall be granted  pursuant to the Plan on or after
the tenth  anniversary  of the date of  shareholder  approval,  but  Option
awards granted prior to such tenth  anniversary may extend beyond that date
until the expiration of their terms.

<PAGE>
3. TRANSFER OF OPTIONS

   Options  granted  under the Plan shall be  transferable  by will, by the
laws of  descent  and  distribution,  and,  subject to the  discretion  and
direction of the Committee, may be made transferable by the Director-holder
thereof during his or her lifetime.

ARTICLE V.  MISCELLANEOUS PROVISIONS

1. BENEFICIARY DESIGNATION

   A Director may designate one or more persons (including a trust) to whom
or to which  payments are to be made if the Director dies before  receiving
payment of all amounts due hereunder.  A designation of Beneficiary will be
effective only after the signed Election is filed with the Secretary of the
Company while the Director is alive and will cancel all  designations  of a
Beneficiary signed and filed earlier.  If the Director fails to designate a
Beneficiary  as  provided  above  or if all of a  Director's  Beneficiaries
predecease  him or her and he or she fails to designate a new  Beneficiary,
remaining  unpaid  amounts  shall be paid in one lump sum to the  estate of
such Director. If all Beneficiaries of the Director die before the Director
or before  complete  payment of all amounts due  hereunder,  the  remaining
unpaid  amounts  shall be paid in one lump sum to the estate of the last to
die of such Beneficiaries.

2.  INALIENABILITY OF BENEFITS

   The interests of the Directors  and their  Beneficiaries  under the Plan
may not in any way be voluntarily or involuntarily  transferred,  alienated
or assigned, nor be subject to attachment,  execution, garnishment or other
such equitable or legal process. Subject to Section 3 of Article IV of this
Plan, any Option shall be exercisable,  during a Director's lifetime,  only
by him or her or his or her Personal Representative.

3. GOVERNING LAW

   The  provisions  of this Plan  shall be  interpreted  and  construed  in
accordance with the laws of the Commonwealth of Kentucky.

4. AMENDMENTS

   The  Committee  may  amend,  alter or  terminate  this  Plan at any time
without the prior approval of the Directors;  provided,  however,  that the
Committee may not, without approval by the shareholders:

   (a)  materially  increase  the number of  securities  that may be issued
under the Plan (except as provided in Article I, Section 3),

   (b)  materially   modify  the   requirements   as  to  eligibility   for
participation in the Plan,

   (c) otherwise  materially increase the benefits accruing to participants
under the Plan, or

   (d) amend any provision relating to the amount, price, timing or vesting
of the Options, other than to comport with changes in the Code or the rules
and regulations promulgated thereunder.

5. COMPLIANCE WITH RULE 16b-3

   It is the  intention of the Company that the Plan comply in all respects
with Rule 16b-3  promulgated  under  Section  16(b) of the Exchange Act and
that  Plan  Participants  remain  non-employee   directors   ("Non-Employee
Directors") for purposes of  administering  other employee benefit plans of
the Company and having such other plans be exempt from Section 16(b) of the
Exchange  Act.  Therefore,  if any Plan  provision  is  found  not to be in
compliance with Rule 16b-3 or if any Plan provision  would  disqualify Plan
participants from remaining Non-Employee Directors, that provision shall be
deemed  amended so that the Plan does so comply  and the Plan  participants
remain  Non-Employee  Directors,  to the extent permitted by law and deemed
advisable by the  Committee,  and in all events the Plan shall be construed
in favor of its meeting the requirements of Rule 16b-3. 
<PAGE>

6. EFFECTIVE DATE

   The Plan was approved by the  shareholders of the Company on January 27,
1994, and originally  became effective as of November 9, 1993, and has been
restated in this document effective September 19, 1996.


                                                       Exhibit 10.4

                         NINTH AMENDED AND RESTATED
                                ASHLAND INC.
                     SUPPLEMENTAL EARLY RETIREMENT PLAN
                    FOR CERTAIN KEY EXECUTIVE EMPLOYEES
                             September 19, 1996

ARTICLE I.        PURPOSE AND EFFECTIVE DATE.
1.01     The purpose of the Plan is to allow  designated  senior  executive
         employees to retire prior to their sixty-fifth birthday without an
         immediate  substantial loss of income. This Plan is a supplemental
         retirement arrangement for a select group of management.
1.02     The Plan as  described  herein  shall amend and  supersede,  as of
         September  19,  1996,  all  provisions  of the Eighth  Amended and
         Restated  Ashland  Inc.  Supplemental  Early  Retirement  Plan for
         Certain  Key  Executive   Employees.   However,   the  rights  and
         obligations  of  Employees  who  were  selected  by the  Board  or
         approved   for   participation   pursuant   to   the   eligibility
         requirements  of the Plan to receive a benefit  under the Plan, or
         who were receiving benefits under a prior plan, prior to September
         19, 1996 (irrespective of the Effective Retirement Date(s) of such
         Employee(s)), shall be governed by the terms of the Plan in effect
         at the time of such retirement.
ARTICLE II.       DEFINITIONS.
         The following terms used herein shall have the following  meanings
         unless the  context  otherwise  requires:  
2.01     "Age" - means the age of an Employee as of his or her last birthday.  
2.02     "Annual Retirement Income" - means the annual income payable under 
         this Plan by Ashland for the lifetime
         of  a  Participant  commencing  on  such  Participant's  Effective
         Retirement Date and ending on his or her date of death, subject to
         the provisions of Section 5.04.
2.03     "Ashland" - means Ashland Inc. and its present or future subsidiary 
         corporations.
2.04     "Board of Directors" - means the Board of Directors of Ashland.
<PAGE>
2.05     "Change in Control" - shall be deemed to occur (1) upon the 
         approval of the shareholders of Ashland (or
         if such  approval is not  required,  the approval of the Board) of
         (A) any consolidation or merger of Ashland in which Ashland is not
         the  continuing  or  surviving  corporation  or  pursuant to which
         shares of  Ashland  common  stock  would be  converted  into cash,
         securities  or other  property  other  than a merger  in which the
         holders of Ashland  common stock  immediately  prior to the merger
         will have the same proportionate  ownership of common stock of the
         surviving corporation  immediately after the merger, (B) any sale,
         lease, exchange, or other transfer (in one transaction or a series
         of related transactions) of all or substantially all the assets of
         Ashland,  or  (C)  adoption  of  any  plan  or  proposal  for  the
         liquidation or  dissolution of Ashland,  (2) when any "person" (as
         defined in Section 3(a)(9) or 13(d) of the Securities Exchange Act
         of 1934), other than Ashland or any subsidiary or employee benefit
         plan or trust  maintained  by Ashland or any of its  subsidiaries,
         shall  become the  "beneficial  owner"  (as  defined in Rule 13d-3
         under  the   Securities   Exchange  Act  of  1934),   directly  or
         indirectly,   of  more  than  15%  of  the  Ashland  common  stock
         outstanding at the time, without the approval of the Board, or (3)
         if  at  any  time  during  a  period  of  two  consecutive  years,
         individuals  who at the beginning of such period  constituted  the
         Board shall cease for any reason to constitute at least a majority
         thereof,  unless  the  election  or  nomination  for  election  by
         Ashland's  shareholders  of each new director during such two-year
         period  was  approved  by a vote  of at  least  two-thirds  of the
         directors then still in office who were directors at the beginning
         of such two-year period.
2.06     "Committee" - means the Personnel and Compensation Committee of the 
         Board.
2.07     "Effective  Retirement  Date"  -  means  the  date  upon  which  a
         Participant  retires  under this Plan which shall be the first day
         of the month  following  the  Participant's  62nd  birthday or, at
         Ashland's  discretion or as otherwise  provided in Article VI, any
         earlier age. Upon Board or Chief  Executive  Officer  and/or Chief
         Operating   Officer  approval,   as  applicable,   the  "Effective
         Retirement  Date" of a  Participant  may occur after the  Employee
         reaches age 62.

<PAGE>
2.08     "Employee" - means an executive  employee of Ashland who (i) is at
         least 55 years of age; and (ii) holds a position classified at the
         level of 1,000  Hay  Points  or above  (and who is  deemed  on the
         Effective  Retirement Date to be a Level V or above employee under
         the Incentive Compensation Plan).
2.09     "Employment  Contracts" - means those contractual  agreements,  in
         effect  from  time to time,  which are  approved  by the Board and
         which  provide an Employee  with a specified  period of employment
         and other benefits.
2.10     "Final Average Bonus" - means the Participant's average bonus paid
         under the Incentive  Compensation Plan (including amounts that may
         have been accrued, but deferred in payment under such plan) during
         the highest  thirty-six  (36) months out of the final  sixty-month
         (60) period.  For these purposes,  the "bonus  accruedpaid"  for a
         particular month contained within a particular fiscal year related
         to  payments  under such plan shall be equal to the amount of such
         bonus  actually paid  (regardless  of the date paid, but excluding
         any   adjustment  for  the  deferral  of  such  payment)  to  such
         Participant  on account of such fiscal year  divided by the number
         of  months  contained  in such  fiscal  year  which  were  used in
         determining  the  amount  of  such  bonus  actually  paid  to such
         Participant.
2.11     "Final Average  Compensation"  - means the  Participant's  average
         base compensation  paid during the highest  thirty-six months (36)
         out of the final  sixty-month  (60) period plus the Final  Average
         Bonus. For these purposes, the base the average total compensation
         paid  during the highest  thirty-six  months (36) out of the final
         sixty-month (60) period. For these purposes,  "total  compensation
         paid" is the sum of the  "compensation  paid" and the "bonus paid"
         during a particular  month.  compensation paid with respect to any
         particular  calendar month,  "Compensation paid" shall be the base
         rate of compensation  for such  Participant in effect on the first
         day of such  calendar  month.  "Bonus  paid"  shall  have the same
         meaning as set forth in Section 2.10.
2.12     "Incentive Compensation Plan" - means the Ashland Inc. Incentive 
         Compensation Plan or the Ashland Inc.
         Incentive Compensation Plan for Key Executives, as applicable.
<PAGE>
2.13     "Participant"  - means  an  Employee  who has  been  approved  for
         participation in the Plan pursuant to Article III or Section 5.06.
2.14     "Plan" - means the Ninth Amended and Restated Ashland Inc. 
         Supplemental Early Retirement Plan for Certain Key Executive 
         Employees as set forth herein.
2.15     "Service"  - means the  number of years  and  fractional  years of
         employment by Ashland of an Employee,  measured from the first day
         of the month coincident with or next succeeding his or her initial
         date of employment up to and including such  Employee's  Effective
         Retirement  Date. For purposes of this Section  2.142.15,  Service
         shall  include an  Employee's  employment  with a subsidiary or an
         affiliate of Ashland determined in accordance with rules from time
         to time adopted or approved by the Board.
ARTICLE III.      PARTICIPATION IN PLAN.
         Eligibility for benefits shall be determined as follows:
3.01     Except as otherwise  provided in Section  3.03, an Employee who on
         the Effective  Retirement Date holds a position  classified at the
         level of 2,000  Hay  Points  or above  (and who is  deemed to be a
         Level I or II Participant under the Incentive  Compensation  Plan)
         shall require Board approval to participate in this Plan.
3.02     An Employee who on the Effective  Retirement Date holds a position
         classified  at the level of less than 2,000 Hay Points (and who is
         deemed to be a Level III, IV, or V Participant under the Incentive
         Compensation  Plan) shall require the approval of either Ashland's
         Chief Executive  Officer or Chief Operating Officer to participate
         in this Plan.
3.03     Subject to the provisions of Article VI, in the event of a "Change
         in Control" (as defined in Section 2.05),  an Employee who who has
         2,000 or more Hay Points  (and who is deemed to be a Level I or II
         Participant   under  the   Incentive   Compensation   Plan)  shall
         automatically   be  deemed  to  
<PAGE>   
         be   approved  by  the  Board  for participation under this Plan.
3.04     The Board or Chief Executive  Officer or Chief Operating  Officer,
         as applicable,  may approve such key executives for  participation
         in the  Plan  as  they  deem to be  appropriate,  all in its  sole
         discretion.
3.05     Ashland  reserves  the  right to  terminate  any  Participant  for
         "Cause"  prior to his or her  Effective  Retirement  Date,  with a
         resulting  forfeiture  of the payment of benefits  under the Plan.
         Ashland also  reserves the right to  terminate  any  Participant's
         participation  in the Plan for  "Cause"  subsequent  to his or her
         Effective  Retirement  Date.  For purposes of this  Section  3.05,
         "Cause"  shall  mean  the  willful  and  continuous  failure  of a
         Participant to substantially  perform his or her duties to Ashland
         (other than any such  failure  resulting  from  incapacity  due to
         physical  or  mental  illness),  or  the  willful  engaging  by  a
         Participant  in  gross  misconduct   materially  and  demonstrably
         injurious to Ashland, each to be determined by Ashland in its sole
         discretion.
ARTICLE IV.         INTERACTION WITH EMPLOYMENT CONTRACTS.
4.01     Notwithstanding  any  provision of this Plan to the  contrary,  an
         Employee who has entered into an Employment  Contract with Ashland
         and who is either terminated without "Cause" prior to a "change in
         control of Ashland" or is  terminated  without  "Cause" or resigns
         for "Good Reason" following a "change in control of Ashland" (each
         quoted  term as defined in the  applicable  employment  agreement)
         shall be entitled to receive the benefits as provided  pursuant to
         this Plan. Benefits payable hereunder in such a situation shall be
         calculated in accordance  with the payment option  selected by the
         Employee at such time.
4.02     Benefits Prior to "Change in Control."
         If the  Employee's  termination  is  without  "Cause"  prior  to a
         "change in control of Ashland,"  benefits payable  hereunder shall
         not include  those  benefits  which would have been payable to the
         Employee  during the first two (2) years of his or her  retirement
         under the Plan. The benefits  payable  hereunder shall commence no
         earlier than as of the first day of the calendar month  coincident
         with  or next  following  the  second  anniversary  following  the
         Employee's  "Date of  Termination"  (as defined in the  applicable
         employment agreement);  however, if the Employee elects to receive
         such  benefits in a lump sum as  provided  in Section  5.04(b)(1),
         such benefits shall commence and be payable as therein specified.
<PAGE>

4.03     Benefits Subsequent to a "Change in Control."
         If the  Employee's  termination  is  without  "Cause" or he or she
         resigns  for "Good  Reason"  following  a "change  in  control  of
         Ashland,"  benefits  payable  hereunder  shall not  include  those
         benefits which would have been payable to the Employee  during the
         first three (3) years of his or her retirement under the Plan. The
         benefits  payable  hereunder  shall commence no earlier than as of
         the  first  day of the  calendar  month  coincident  with  or next
         following the third anniversary  following the Employee's "Date of
         Termination" (as defined in the applicable employment  agreement);
         however, if the Employee elects to receive such benefits in a lump
         sum  as  provided  in  Section  5.04(b)(1),  such  benefits  shall
         commence and be payable as therein specified.
4.04     If a  Participant  accepts,  during  a period  of five  (5)  years
         subsequent to his or her Effective Retirement Date, any consulting
         or  employment  activity  which  is in  direct  conflict  with the
         business  of Ashland at such time  (such  determination  regarding
         conflicting  activity  to be made in the  sole  discretion  of the
         Board),  he or she shall not be  entitled  to the  receipt  of any
         further  payments  of Annual  Retirement  Income  under this Plan;
         provided, however, he or she shall not be restricted in any manner
         with respect to any other  nonconflicting  activity in which he or
         she is engaged.  If a Participant  wishes to accept  employment or
         consulting  activity  which may be  prohibited  under this Section
         4.04,  such  Participant  may  submit to  Ashland  written  notice
         (Attention: Administrative Vice President, Human Resources) of his
         or her wish to accept such employment or consulting  activity.  If
         within ten (10)  business  days  following  receipt of such notice
         Ashland  does not notify the  Participant  in writing of Ashland's
         objection to his or her  accepting  such  employment or consulting
         activity,  then  such  Participant  shall be free to  accept  such
         employment or consulting  activity for the period of time and upon
         the basis set forth in his or her written request.
ARTICLE V.        ANNUAL RETIREMENT INCOME AND OTHER BENEFITS.
5.01     LEVELS I AND II.
<PAGE>
         The Annual  Retirement  Income of a Participant who retired from a
         position  which  was  assigned  a Hay  Point  rating  equal  to or
         exceeding  2,000  points  (and who is deemed to be a Level I or II
         Participant under the Incentive  Compensation Plan) shall be equal
         to: (a) Pre-Age 62 Benefit
                  A  Participant  who retires under this Plan shall receive
                  an Annual  Retirement Income from and after the first day
                  of the calendar month next following his or her Effective
                  Retirement Date until the end of the month in which he or
                  she  attains  age 62  equal  to the  greater  of (1)  the
                  amounts provided in the following schedule; or (2) 50% of
                  Final Average  Compensation;  provided,  however, that in
                  the  event  such  Participant  retired  with less than 20
                  years of Service,  such Annual Retirement Income shall be
                  50%  of  Final  Average  Compensation   multiplied  by  a
                  fraction (A) the numerator of which is such Participant's
                  years of and  fractional  years of  Service,  and (B) the
                  denominator of which is twenty (20).

                                                                        % of
                  Retirement                                    Compensation
                  ----------                                    ------------
                  1st    -   Year After Effective                      75%
                             Retirement Date
                  2nd    -          (                                  70%
                  3rd    -          (                                  65%
                  4th    -          (                                  60%
                  5th    -          (                                  55%
                  6th    -   Year and thereafter                       50%
                             to Age 62

                  For purposes of this Section 5.01(a), "% of Compensation"
                  shall mean the  annualized  average of the  Participant's
                  base  monthly  compensation  rates  (excluding  incentive
                  awards,  bonuses,  and any  other  form of  extraordinary
                  compensation)  in effect  with  respect to Ashland on the
                  first day of the  thirty-six  (36)  consecutive  calendar
                  months  which will give the  highest  average  out of the
                  one-hundred  twenty  (120)  consecutive   calendar  month
                  period ending on the Participant's  Effective  
<PAGE>  
                  Retirement Date.
         (b)      Age 62 Benefit and Thereafter
                  From and after the first day of the  calendar  month next
                  following  his or her Effective  Retirement  Date, or the
                  attainment   of  age  62,   whichever   is   later,   the
                  Participant's  Annual Retirement Income shall be equal to
                  50% of Final  Average  Compensation;  provided,  however,
                  that in the event such Participant retired with less than
                  20 years of Service,  such Annual Retirement Income shall
                  be 50% of  Final  Average  Compensation  multiplied  by a
                  fraction (A) the numerator of which is such Participant's
                  years of and  fractional  years of  Service,  and (B) the
                  denominator of which is twenty (20).
         (c)      Benefit Reduction
                  The amount of benefit provided in paragraphs (a) and (b) of 
                  this Section 5.01 shall be reduced by the sum of the 
                  following:
                  (1)    the Participant's benefit under the Ashland Inc. 
                         and Affiliates Pension Plan (the
                         "Pension    Plan")    (assuming    50%   of   such
                         Participant's   account  under  the  Ashland  Inc.
                         Leveraged   Employee  Stock  Ownership  Plan  were
                         transferred  to the Pension Plan, as allowed under
                         the terms of each of the said  plans),  determined
                         on the  basis of a  single  life  annuity  form of
                         benefit;
                  (2)    the Participant's  benefit under any other defined
                         benefit   pension  plan  qualified  under  Section
                         401(a) of the Internal  Revenue  Code of 1986,  as
                         amended which is maintained by Ashland, determined
                         on the  basis of a  single  life  annuity  form of
                         benefit (said plans referred to in  sub-paragraphs
                         (1) and (2) of this paragraph (c) are  hereinafter
                         referred to jointly and severally as the "Affected
                         Plans");
                  (3)    the Participant's benefit under the Ashland Inc. 
                         Non-qualified Excess Benefit Pension Plan, deter-
                         mined on the basis of a single life annuity form 
                         of benefit; and
                  (4)    the  Participant's  benefit under the Ashland Inc.
                         ERISA  Forfeiture  Plan  attributable  to  amounts
                         which  were  forfeited   under  the  Ashland  Inc.
                         Leveraged    Employee   Stock    Ownership   Plan,
                         multiplied by 50%, and  determined on the basis of
                         a single life annuity benefit.
                  In the event a Participant's benefit hereunder is paid as
                  a  lump  sum  pursuant  to  an  election   under  Section
                  5.04(b)(1),  the  reduction  to  such  benefit  shall  be
                  calculated  based  upon the lump  sum  actuarial  present
                  present  actuarial  value of the benefits  referred to in
                  sub-paragraphs (1)-(4) of this paragraph (c) to which the
                  Participant  would be entitled at age 62,  regardless  of
                  the date  payments  actually  commence.  In the event the
                  Participant's  benefit  hereunder  is paid in any form of
                  periodic  payments,  the  reduction  shall apply from and
                  after  the  date  the  Participant   actually   commences
                  payments under the plans referred to under sub-paragraphs
                  (1) or, (2) or (3) of this paragraph (c).
5.02     LEVELS III, IV AND V.
         The Annual  Retirement  Income of a Participant who retired from a
         position  which was assigned a Hay Point rating of less than 2,000
         points (and who on his or her Effective Retirement Date was deemed
         to be a Level  III,  IV,  or V  Participant  under  the  Incentive
         Compensation  Plan)  shall,  from and  after  the first day of the
         calendar month next  following his or her 62nd birthday,  be equal
         to 50% of Participant's  Final Average Bonus;  provided,  however,
         that in the event such Participant retired with less than 20 years
         of Service,  such Annual  Retirement  Income after age 62 shall be
         50% of  Final  Average  Bonus  multiplied  by a  fraction  (A) the
         numerator of which is such  Participant's  years of and fractional
         years of Service, and (B) the denominator of which is twenty (20).
         Although a Participant  may elect to commence  benefits under this
         Plan upon his or her Effective  Retirement Date, there shall be an
         actuarial adjustment (consistent with that applied under Ashland's
         qualified  pension  plan,  as from  time to  time in  effect)  for
         Participants  receiving  benefits  under this  Section  5.02 whose
         Effective Retirement Date is retire prior to age 62.
5.03     Annual  Retirement Income benefits payable under Sections 5.01 and
         5.02 for 
<PAGE>
         a period of less than 12  months  due to a  Participant's
         attainment of age 62 or death will be payable on a pro-rata basis,
         with months taken as a fraction of a year.
5.04     Payment Options.
         (a)      Election.
                  A Participant  shall,  subject to Sections 5.05 and 5.06,
                  elect the form in which such  benefit  shall be paid from
                  among  those  identified  in this  Section  5.04 and such
                  election  shall  be made at the  time  and in the  manner
                  prescribed by Ashland,  from time to time,  provided that
                  the  election  is made  before  the date as of which such
                  Participant    is    entitled   to   have   the   benefit
                  commenceParticipant's  Effective  Retirement  Date.  Such
                  election,  including the  designation  of any  contingent
                  annuitant   or   alternate   recipient   under   Sections
                  5.04(b)(4)  or  (5),  shall  be  irrevocable   except  as
                  otherwise set forth herein. . Notwithstanding anything in
                  the foregoing to the contrary,  any Participant  approved
                  for  participation in the Plan pursuant to Sections 3.01,
                  3.01 3.02 and 3.04 who makes an  election  under  Section
                  5.04(b)(2) shall make such election by the later of - 
                  (1)      the 60th day  following  such  Participant's  
                           approval to participate in in this Plan; or
                  (2)      the earlier of -
                           (A)      the date six months prior to Participant's 
                            termination from employment Effective Retirement 
                            Date; or
                           (B)      the December 31 immediately preceding the 
                           first day of the month following such Participant's 
                           termination from employment. Participant's
                           Effective Retirement Date.
                           Such  deferral  election  shall  be  made in the
                           manner prescribed by Ashland, from time to time,
                           and shall be  irrevocable  as of the  applicable
                           time  identified  under  Sections  5.04(a)(1) or
                           (2).
                  Until  the  time  at  which  such  an  election   becomes
                  irrevocable, an Participant shall be able to change it.
<PAGE>

         (b)      Optional Forms of Payment.
                  (1)      Lump Sum  Option.  A  Participant  may  elect to
                           receive  the benefit  under  Article V as a lump
                           sum  distribution,  subject to the discretion of
                           the  Committee  as described  below.  A lump sum
                           benefit  payable under the Plan to a Participant
                           shall be  computed  on the basis of the  present
                           actuarially  equivalent  present  value  of such
                           Participant's benefit under Article V based upon
                           the applicable  actuarial  assumptions and other
                           relevant  provisions  used  for the  same in the
                           Pension  Plan and any other  applicable  plan as
                           described   in   5.01(c)(2)   (all  such   plans
                           hereafter  referred to jointly and  severally as
                           the  "Affected  Plans").   (1)  the  1971  Group
                           Annuity Mortality Table for males, regardless of
                           whether  the  Participant  is male or female and
                           (2) the average of the monthly published Pension
                           Benefit Guaranty  Corporation  ("PBGC") interest
                           rates for the six-month period which ends on the
                           January 1 or July 1, which immediately  precedes
                           the date as of which  this  calculation  is made
                           (hereinafter called the "Applicable PBGC Rate").
                           The  Applicable  PBGC Rate is the one,  used for
                           the valuation of benefits paid as annuities from
                           terminating  single-employer plans for the first
                           20 years following the valuation date. Such lump
                           sum shall be  payable  within  thirty  (30) days
                           following   the   later  of  the   Participant's
                           Effective Retirement Date, or at such later date
                           as Ashland or its delegate may determine, in its
                           sole discretion.  designated  retirement date or
                           the date the required  election form is executed
                           and filed with Ashland The Committee  shall have
                           the  sole  discretion  to  provide  a  lump  sum
                           benefit  option  to a class  of  retirees  for a
                           given  calendar year. The decision as to whether
                           to  provide  a lump  sum  benefit  option  shall
                           generally  be made by the  Committee at the last
                           Committee  meeting  prior  thereto.  The  option
                           shall  be  made   available  to  a   Participant
                           contingent    upon    various    considerations,
<PAGE>

                           including,  but not limited  to, the  following:
                           The tax  status of  Ashland,  including  without
                           limitation,  the  corporate and  individual  tax
                           rate then  applicable and whether or not Ashland
                           has  or  projects  a  net  operating  loss;  the
                           current  and  projected  liquidity  of  Ashland,
                           including cash flow,  capital  expenditures  and
                           dividends; Ashland `s borrowing requirements and
                           debt   leverage;    applicable   book   charges;
                           organizational   issues,   including  succession
                           issues;  security of the  retirement  payment(s)
                           with   respect   to   the   retiree;   and   the
                           Participant's preference.
                  (2)      Lump Sum Deferral  Option.  A Participant who is
                           eligible  to  receive  a lump  sum  distribution
                           under  5.04(b)(1)  and who was  part of a select
                           group  of  management  or a  highly  compensated
                           employee, shall be able to elect to defer all or
                           a any portion of the receipt of the elected lump
                           sum  (in  increments  of  25%),  by  having  the
                           obligation to distribute such amount transferred
                           to the Ashland Inc.  Deferred  Compensation Plan
                           to be held thereunder in a notional  account and
                           paid  pursuant to the  applicable  provisions of
                           such Plan,  as they may be amended  from time to
                           time;  provided,  however,  that the election to
                           defer  such  distribution  shall  be made at the
                           time and in the  manner  prescribed  in  Section
                           5.04(a)(1)  and (2). The amount  deferred  under
                           this  sub-paragraph  (2)  shall not be less than
                           $1,000.
                  (3)      Single Life Annuity.  A Participant may elect to
                           have  such  benefit  paid in the  form of  equal
                           monthly    payments    for   and   during   such
                           Participant's life, with such payments ending at
                           such  Participant's  death. The election of this
                           option  is  irrevocable  on the date as of which
                           the benefit payments commence. Before that date,
                           the  Participant  may change the option elected,
                           subject  to  the  applicable   limitations   and
                           conditions  applied to elections for 
<PAGE>
                           the options described  under  Section  5.04(a)(1)
                           and  (2). Payments    under   this  option  shall
                           commence  effective  as  of  the  date  on  which
                           payments to such Participant commence under the 
                           Affected Plans and shall be actuarially equivalent
                           to the benefit provided under Section 5.01 or 5.02,
                           whichever is applicable, determined on the basis
                           of  the  applicable  actuarial  assumptions  and
                           other relevant  provisions  used for the same in
                           the Pension Plan.
                  (4)      Joint and Survivor Income Option.  A Participant
                           may  elect to  receive  an  actuarially  reduced
                           benefit payable monthly during the Participant's
                           lifetime with payments to continue  after his or
                           her   death   to  the   person   he   designates
                           (hereinafter called "contingent annuitant"),  in
                           an amount equal to (1) 100% of such  actuarially
                           reduced benefit, (2) 66 2/3% of such actuarially
                           reduced benefit,  or (3) 50% of such actuarially
                           reduced  benefit.  Benefit  payments  under this
                           option shall  terminate with the monthly payment
                           for the  month  in  which  occurred  the date of
                           death of the later to die of the Participant and
                           his or her contingent  annuitant.  The following
                           additional  limitations and conditions  apply to
                           this option: 
                           (A)      The contingent annuitant shall be desig-
                                    nated by the Participant in writing in
                                    such form and at such  time as  Ashland
                                    may  from  time  to  time   prescribe..
                                    Before  the   Participant's   Effective
                                    Retirement  Date, the  Participant  may
                                    change   the    contingent    annuitant
                                    elected.(B)  The  election of an option
                                    and   designation   of   a   contingent
                                    annuitant under this  sub-paragraph (4)
                                    is  irrevocable on the date as of which
                                    the benefit payments  commence.  Before
                                    that date, the  Participant  may change
                                    the contingent  annuitant or change the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  
<PAGE>
                                    elections  for the  options   described 
                                    under 5.04(a)(1) and (2).
                           (B)      In  the  event  of  the  death  of  the
                                    contingent  annuitant prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    contingent   annuitant  or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described under 5.04(a)(1) and (2).
                           (C)      In  the  event  of  the  death  of  the
                                    contingent  annuitant prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    contingent   annuitant  or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described  under under  5.04(a)(1)  and
                                    (2).
                           (D)      In  the  event  of  the  death  of  the
                                    Participant  prior  to the  date  as of
                                    which the election is irrevocable,  the
                                    election of this  option  shall be void
                                    and all  rights  to any  benefit  under
                                    this  Plan   shall   cease   except  as
                                    otherwise provided in Section 5.06.
                           (EC)     Actuarial    equivalence   under   this
                                    sub-paragraph  (4) shall be  determined
                                    on  the   basis   of   the   applicable
                                    actuarial    assumptions    and   other
                                    relevant  provisions  used for the same
                                    in the  Pension  Plan.  Payments  under
                                    this option shall commence effective as
                                    of the date on which  payments  to such
                                    Participant commence under the Affected
                                    Plans.
                  (5)      Period Certain Income Option.  A Participant may
                           elect to receive an actuarially  reduced benefit
                           payable  monthly  during his or her lifetime and
                           terminating  with the  monthly  payment  for the
                           month in which his or her death occurs, with the
                           provision  that  not  less  
<PAGE>
                           than a total  of 120 monthly  payments  shall be 
                           made in any event to him or her and/or the person
                           designated  by him or  her to  receive  payments 
                           under this sub-paragraph (5) in the event of his
                           or her death (hereinafter  called     "alternate
                           recipient").  Such alternate  recipient shall be
                           designated in writing by the Participant in such
                           form and at such time as  Ashland  may from time
                           to time  prescribe.  If a Participant and his or
                           her alternate  recipient die after the Effective
                           Retirement  Date, date as of which payments have
                           commenced but before the total specified monthly
                           payments  have  been  made to  such  Participant
                           and/or  his  or  her  alternate  recipient,  the
                           commuted value of the remaining  unpaid payments
                           shall be paid in a lump sum to the estate of the
                           later  to die of the  Participant  or his or her
                           alternate  recipient.  The following  additional
                           limitations  and conditions  shall apply to this
                           option:
                           (A)      The election of this option and the
                                    designation of an alternate recipient
                                    under   this   sub-paragraph   (5)   is
                                    irrevocable on the date as of which the
                                    benefit  payments  commence;  provided,
                                    however,  a  The  alternate   recipient
                                    shall be  designated  in writing by the
                                    Participant  in such  form  and at such
                                    time as  Ashland  may from time to time
                                    prescribe.   The   designation   of  an
                                    alternate    recipient    under    this
                                    sub-paragraph  (5) is irrevocable after
                                    the    Effective    Retirement    Date,
                                    provided,  however,  a Participant  may
                                    designate a new alternate  recipient if
                                    the one first  designated  dies  before
                                    the Participant and after the Effective
                                    Retirement  Date  the  date as of which
                                    the benefit commenced.  Before the date
                                    on   which   the    election    becomes
                                    irrevocable, the Participant may change
                                    the  alternate  recipient or change the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  
<PAGE>
                                    elections  for the  options
                                    described under 5.04(a)(1) and (2).
                            (B)     In  the  event  of  the  death  of  the
                                    alternate  recipient  prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    alternate   recipient   or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described under 5.04(a)(1) and (2). (B)
                                    In  the  event  of  the  death  of  the
                                    alternate  recipient  prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    alternate   recipient   or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described under 5.04(a)(1) and (2).
                           (C)      In  the  event  of  the  death  of  the
                                    Participant  prior  to the  date  as of
                                    which the election is irrevocable,  the
                                    election of this  option  shall be void
                                    and all  rights  to any  benefit  under
                                    this  Plan   shall   cease   except  as
                                    otherwise provided in Section 5.06(b).
         (DC)     Actuarial  equivalence under this sub-paragraph (5) shall
                  be  determined on the basis of the  applicable  actuarial
                  assumptions  and other relevant  provisions  used for the
                  same in the  Pension  Plan.  Payments  under this  option
                  shall commence effective as of the date on which payments
                  to such Participant commence under the Affected Plans.
         5.05.    Payment of Small Amounts.
                  Unless  such  Participant  elects to  receive  his or her
                  benefit in a lump sum as provided in Section 5.04, in the
                  event a monthly  benefit  under  this  Plan,  payable  to
                  either  a  Participant   or  to  his  or  her  contingent
                  annuitant,  alternate  recipient or surviving  spouse, is
                  too small (in the sole  judgment  of  Ashland) to be paid
                  monthly,    such   benefit   may   be   paid   quarterly,
                  semi-annually,  or annually,  as determined by Ashland to
                  be 
<PAGE>
                  administratively convenient.
         5.06.    Surviving Benefits.
                  (a)      Except as otherwise provided in Section 5.04 of 
                  or this Plan, in the  event that a Participant receiving 
                  Annual Retirement Income benefits  shall die  after his o
                  her  Effective Retirement Date, no additional benefits shall
                  be payable  by  Ashland  under  this  Plan  to such
                  deceased Participant's beneficiaries, survivors,
                  or estate.
                  (b)If an Employee  diesdies while in active service with 
                  Ashland
                           (1) prior to approval for  participation  in the
                  Plan and  said  Employee  is a Level I or II  participant
                  under  the  Incentive  Compensation  Plan and at least 55
                  years of age; or
                           (2) after approval for participation in the Plan
                  but prior to  making  an  election  pursuant  to  Section
                  5.04(a)  and said  Employee  is a Level I -V  participant
                  under the Incentive  Compensation Plan; (1) before his or
                  her Effective Retirement Date, or (2) prior to his or her
                  approval or nomination for  participation in the Plan but
                  meets all of the  following  requirements  on the date of
                  his or her  death:  (A)  such  Employee  dies  in  active
                  service  with  Ashland  on  or  after  his  or  her  55th
                  birthday;   and  (B)  such  Employee   holds  a  position
                  classified at 2,000 Hay Points or more (and who is deemed
                  to  be  a  Level  I or  II  participant  under  Ashland's
                  Incentive Compensation Plan), then such Employee shall be
                  deemed:
                           (ai) to be a  Participant  under the Plan in the
                           case  of  Section  5.06  (b)(1);  
                           (bii) to have commenced participation one (1) 
                           day prior to the date of the Employee's  death; 
                           and
                           (ciii) if no election has been previously made, 
                           such Employee shall be 
<PAGE>
                           deemed to have elected to receive  his  or  her 
                           benefits in the form of the 100% Joint & Survivor
                           retirement  income  option  and shall be  deemed
                           to have  designated his or her spouse as the 
                           beneficiary thereunder.
                   (c)  In  the  event  an   Employee   is   approved   for
         participation  under  the  Plan  and  dies  after  having  made an
         election  under Section  5.04(a) but prior to his or her Effective
         Retirement  Date,  then  such  Employee  shall be  deemed  to have
         commenced  participation  one (1)  day  prior  to the  date of the
         Employee's  death and  payment  shall be made  under  this Plan in
         accordance with the Employee's election.
5.07     After a Participant's reaches his or her Effective Retirement Date
         and  retires  under  this  Plan,  he  or  she  shall  continue  to
         participate in Ashland's Group Life Insurance,  Medical and Dental
         programs  in  the  same  manner  and  under  the  same  terms  and
         conditions   as  provided  for  retirees  as  a  class  under  the
         provisions  of  such  programs,  as from  time to time in  effect.
         Except  as   otherwise   expressly   provided  in  this  Plan,   a
         Participant's   active   participation  in  all  employee  benefit
         programs  maintained by Ashland derived from his or her employment
         status with Ashland shall be discontinued.
ARTICLE VI.  CHANGE IN CONTROL.
         Notwithstanding any provision of this Plan to the contrary, in the
         event of a Change in Control,  an Employee  with 2,000 or more Hay
         Points (and who is deemed to be a Level I or II Participant  under
         Ashland's  Incentive  Compensation  Plan), shall  automatically be
         deemed to be  approved by the Board for  participation  under this
         Plan and may, in his or her sole discretion, elect to retire prior
         to the date the  Employee  reaches  age 62. In  addition,  Ashland
         shall  reimburse an Employee for legal fees and expenses  incurred
         by such  Employee if he or she is required  to, and is  successful
         in, seeking to obtain or enforce any right to payment  pursuant to
         the  Plan.  In the  event  that it shall be  determined  that such
         Employee  is   properly   entitled  to  the  payment  of  benefits
         hereunder,  such  Employee  shall  also be  entitled  to  interest
         thereon  payable  in an amount  equivalent  to the  prime  rate of
         interest (quoted by Citibank, N.A. as its prime commercial lending
         rate on the  latest  date  practicable  prior  to the  date of the
         actual  commencement  of payments)  from the date such  payment(s)
         should  have  been  made to and  including  the  date it is  made.
         Notwithstanding  any provision of this Plan to the  contrary,  the
         provisions  of this  Plan may not be  amended  after a  Change  in
         Control  occurs  without the written  consent of a majority of the
         Board who were directors prior to the Change in Control.
ARTICLE VII.      MISCELLANEOUS.
7.01     The obligations of Ashland hereunder constitute merely the promise
         of  Ashland to make the  payments  provided  for in this Plan.  No
         employee,  his or her spouse or the estate of either of them shall
         have, by reason of this Plan, any right,  title or interest of any
         kind  in  or to  any  property  of  Ashland.  To  the  extent  any
         Participant  has a right to receive  payments  from Ashland  under
         this Plan,  such right  shall be no greater  than the right of any
         unsecured general creditor of Ashland.
7.02     Full power and  authority to construe,  interpret  and  administer
         this Plan shall 
<PAGE>
         be vested in the Board or its delegate.  Decisions
         of the  Board or its  delegate  shall  be  final,  conclusive  and
         binding upon all parties.
7.03     This Plan shall be binding upon Ashland and any  successors to the
         business  of  Ashland  and  shall  inure  to  the  benefit  of the
         Participants  and their  beneficiaries,  if applicable.  Except as
         otherwise  provided in Article VI, the Board or its delegate  may,
         at any time, amend this Plan,  retroactively or otherwise,  but no
         such amendment may adversely  affect the rights of any Participant
         who has been approved for  participation in the Plan except to the
         extent that such action is required by law.
7.04     Except as otherwise provided in Section 5.04, no right or interest
         of the Participants  under this Plan shall be subject to voluntary
         or involuntary alienation, assignment or transfer of any kind.
7.05     This Plan shall be governed for all purposes by the laws of the 
         Commonwealth of Kentucky.



                                                       Exhibit 10.11

                  ASHLAND INC. NONQUALIFIED EXCESS BENEFIT
                      PENSION PLAN - 1996 RESTATEMENT
                      as adopted on September 19, 1996
- ------------------------------------------------------------------------------

         WHEREAS,  the  Employee  Retirement  Income  Security  Act of 1974
("ERISA") establishes maximum limitations on benefits and contributions for
retirement  plans  which meet the  requirements  of  Section  401(a) of the
Internal Revenue Code of 1986, as amended ("Code");
         WHEREAS,  Ashland  Inc.  ("Ashland"  or the  "Company")  maintains
certain  pension  plans which are subject to the aforesaid  limitations  on
benefits and contributions;
         WHEREAS,  Ashland  adopted  the  Ashland  Oil,  Inc.  Nonqualified
Pension Plan as of September 24, 1975 (which is now called the Ashland Inc.
Nonqualified  Excess  Benefit  Pension Plan,  otherwise  referred to as the
"Plan"),  for the purpose of providing  benefits  for certain  employees in
excess of the aforesaid limitations;
         WHEREAS,  the Plan was amended and completely  restated as of July
21, 1977;
         WHEREAS,  the Plan  was  amended  and  completely  restated  as of
October 1, 1982;
         WHEREAS,  the Plan  was  amended  and  completely  restated  as of
November 3, 1988;
         WHEREAS,  Ashland has  retained the  authority to make  additional
amendments to or terminate the Plan;
         WHEREAS,  Ashland  desires to further  amend and  restate the Plan
and, as so amended, to continue the Plan in full force and effect;
         NOW, THEREFORE,  effective September 19, 1996, Ashland does hereby
further amend and restate the Plan in accordance  with the following  terms
and conditions:
         1.  Designation  and Purpose of Plan.  The Plan is designated  the
"Ashland Inc.  Nonqualified  Excess  Benefit  Pension Plan"  ("Plan").  The
purpose of the Plan is to provide benefits for certain  employees in excess
of the limitations on contributions,  benefits, and compensation imposed by
Sections 415 and  401(a)(17) of the Code  (including  successor  provisions
thereto) on the plans to which  those  Sections  apply.  The portion of the
Plan  providing  benefits in excess of the Section 415 limits is an "excess
benefit  plan" as that term is  defined in  Section  3(36) of ERISA.  It is
intended  that the  portion,  if any,  of the Plan  which is not an  excess
benefit plan shall be maintained primarily for a select group of management
or highly compensated employees.
         2.  Eligibility.  Subject to Section  11, the Plan shall  apply to
those  employees  -(i) who have  retired as an early,  normal,  or deferred
normal  retiree  under the  provisions  of the Ashland Inc. and  Affiliates
Pension Plan ("Ashland Pension Plan"),  as it may be amended,  from time to
time, or under  provisions of any other retirement plan, as such other plan
may be amended from time to time, which, from time to time, is specifically
designated by Ashland for purposes of  
<PAGE>
eligibility  and  benefits  under the Plan (all such plans are  hereinafter
referred to jointly and severally as "Affected  Plans");  and (ii) who have
been  approved for  participation  in this Plan by Ashland or its delegate,
and such approval may, in the discretion of Ashland,  be made (A) before an
employee's actual early, normal or deferred retirement; or (B) posthumously
in the  event of a benefit  potentially  available  under  Section 6 of the
Plan.
         Notwithstanding  anything to the contrary  contained herein,  any
employee who would be entitled to  participate in this Plan, but who is not
a member of a select group of management or a highly compensated  employee,
shall be entitled to a benefit  amount  payable under the Plan based solely
on the limitations on benefits imposed under Section 415 of the Code.
         3.       Benefit Amount.
         (i) Computation.  At any particular time, the benefit payable to a
retiree  eligible to participate in this Plan pursuant to the provisions in
Section 2 shall be computed by subtracting  from (A) the sum of (B) and (C)
where -
                  (A)  shall  be the  single  life  annuity  that  would be
payable at age 62 to such  retiree  under the  Affected  Plans prior to any
reductions  made  because  of  the  limits  imposed  by  Sections  415  and
401(a)(17) of the Code, provided that the single life annuity that would be
so  payable  under the  Ashland  Pension  Plan  shall be  computed  without
applying any offset  attributable  to the Ashland Inc.  Leveraged  Employee
Stock  Ownership  Plan  ("LESOP"),  and such single life  annuity  shall be
actuarially  adjusted to be equivalent to a single life annuity  payable at
the  particular  time  applicable  based  upon  the  applicable   actuarial
assumptions and other relevant provisions used for the same in the Affected
Plans;
                  (B)  shall  be the  single  life  annuity  that  would be
payable at age 62 to such retiree under the Affected  Plans after  reducing
the amount so payable for the limits imposed by Sections 415 and 401(a)(17)
of the Code,  provided  that such  single  life  annuity  that  would be so
payable  under the  Ashland  Pension  Plan shall be  computed  after  first
applying  the offset  attributable  to the Offset  Account (as that term is
defined  under the LESOP) in the LESOP,  and each such single life  annuity
shall be  actuarially  adjusted to be  equivalent  to a single life annuity
payable  at the  particular  time  applicable  based  upon  the  applicable
actuarial  assumptions  and other relevant  provisions used for the same in
the Affected Plans; and
                  (C)  shall  be the  single  life  annuity  that  would be
actuarially  equivalent  to such  retiree's  nonforfeitable  portion of the
Offset  Account  under  the  LESOP  as of  the  valuation  date  thereunder
coincident with or next preceding such retiree's  termination of employment
using the actuarial assumptions  prescribed for this purpose in the Ashland
Pension Plan. 
          (ii) Commencement. Subject to Section 6, the benefit computed
under  paragraph (i) of this Section 3 shall  commence or otherwise be paid
or transferred  pursuant to the provisions in Sections 4 or 5, effective as
of the  date as of  which  payments  to such  retiree  commence  under  the
Affected Plans.
<PAGE>
         4.       Payment Options.
(i)  Election.  A retiree  eligible  under  Section 2 for the benefit under
Section 3 shall,  subject to Sections 5 and 6, elect the form in which such
benefit  shall be paid from among those  identified  in this  Section 4 and
such  election  shall be made at the time and in the manner  prescribed  by
Ashland,  from time to time,  provided that the election is made before the
first  day  of  the  month  following  such  retiree's   termination   from
employment.  Such  election,  including the  designation  of any contingent
annuitant  or  alternate  recipient  under  sub-paragraphs  (D)  or  (E) of
paragraph (ii) of this Section 4, shall be irrevocable  except as otherwise
set  forth  herein.  Notwithstanding  anything  in  the  foregoing  to  the
contrary,  any  retiree who makes an election  under  sub-paragraph  (B) of
paragraph (ii) of this Section 4 shall make such election by the later of -
                 (A) the 60th day  following  such  retiree's  approval  to
participate in this Plan as provided under Section 2; or
                 (B) by the earlier of -
                           (1) the date six months  prior to the first day
of the month following such retiree's termination from employment; or
                            (2) the December 31  immediately  preceding the
first  day  of  the  month  following  such  retiree's   termination   from
employment.

Such election under  sub-paragraph  (B) of paragraph (ii) of this Section 4
shall be made in the manner  prescribed by Ashland,  from time to time, and
shall be irrevocable as of the applicable time identified  under (A) or (B)
of this  paragraph  (i) of Section 4. Until the time at which such election
becomes  irrevocable,  an eligible retiree shall be able to change it. 
(ii) Optional Forms of Payment.
                  (A) Lump Sum Option.  Notwithstanding  any  provisions of
Section 3 to the  contrary,  a retiree  in an  eligible  class may elect to
receive  all of the  benefit  under  Section 3 as a lump sum  distribution,
subject to the  discretion of the Committee as described  below. A lump sum
benefit  payable under the Plan to a retiree in an eligible  class shall be
computed on the basis of the actuarially  equivalent  present value of such
retiree's  benefit  under  Section 3 of the Plan payable at the  particular
time applicable  based upon (1) the 1971 Group Annuity  Mortality Table for
males,  regardless  of  whether  the  retiree is male or female and (2) the
average of the  monthly  published  Pension  Benefit  Guaranty  Corporation
("PBGC")  interest rates for the six-month period which ends on the January
1 or  July  1  which  immediately  precedes  the  date  as  of  which  this
calculation is made  (hereinafter  called the "Applicable PBGC Rate").  The
Applicable  PBGC Rate is the one used for the valuation of benefits paid as
annuities  from  terminating  single-employer  plans for the first 20 years
following the valuation  date. Such lump sum shall be payable within thirty
(30)  days of the  retiree's  retirement  date,  or at such  later  date as
Ashland  or its  delegate  may  determine,  in  its  sole  discretion.  The
Personnel and Compensation  Committee of Ashland's Board of Directors shall
have the sole discretion to provide a lump sum benefit option to a class of
retirees for a given calendar year. The decision as to whether to provide a
lump sum benefit  option shall  generally  be 
<PAGE>
made by the  Committee at the last  committee  meeting prior  thereto.  The
option  shall  be made  available  to a  retiree  contingent  upon  various
considerations, including, but not limited to, the following:
         The tax status of the Company,  including without limitation,  the
         corporate and individual  tax rate then  applicable and whether or
         not the Company has or projects a net operating  loss; the current
         and  projected  liquidity  of the  Company,  including  cash flow,
         capital expenditures and dividends; Company borrowing requirements
         and debt leverage; applicable book charges; organizational issues,
         including succession issues; security of the retirement payment(s)
         with respect to the retiree; and the retiree's preference.
                  (B) Lump Sum Deferral  Option.  A retiree who is eligible
to  receive  a lump  sum  distribution  under  sub-paragraph  (A)  of  this
paragraph  (ii) of  Section  4 and  who  was  part  of a  select  group  of
management  or a  highly  compensated  employee,  shall be able to elect to
defer  all or a  portion  of  the  receipt  of the  elected  lump  sum  (in
increments  of 25%), by having the  obligation  to  distribute  such amount
transferred  to the  Ashland  Inc.  Deferred  Compensation  Plan to be held
thereunder  in a  notional  account  and paid  pursuant  to the  applicable
provisions  of such  Plan,  as  they  may be  amended  from  time to  time;
provided,  however,  that the election to defer such distribution  shall be
made at the time and in the  manner  prescribed  in  paragraph  (i) of this
Section 4. The amount  deferred under this  sub-paragraph  (B) shall not be
less than $1,000.
                  (C) Single Life Annuity. A retiree eligible under Section
2 for the benefit  under  Section 3 may elect to have such  benefit paid in
the form of equal monthly payments for and during such retiree's life, with
such payments ending at such retiree's death.  Before such election becomes
irrevocable as provided  under  paragraph (i) of Section 4, the retiree may
change  the  option  elected,  subject to the  applicable  limitations  and
conditions   applied  to  elections   for  the  options   described   under
sub-paragraphs  (A) and (B) of this  paragraph  (ii) of Section 4. Payments
under this option shall be actuarially  equivalent to the benefit  provided
under  Section  3,  determined  on the  basis of the  applicable  actuarial
assumptions and other relevant  provisions used for the same in the Ashland
Pension Plan.
                  (D) Joint and Survivor Income Option.  A retiree eligible
under  Section 2 for the  benefit  under  Section 3 may elect to receive an
actuarially  reduced benefit payable monthly during the retiree's  lifetime
with  payments  to  continue  after his death to the  person he  designates
(hereinafter called "contingent annuitant"), in an amount equal to (1) 100%
of such  actuarially  reduced  benefit,  (2) 66  2/3%  of such  actuarially
reduced benefit,  or (3) 50% of such actuarially  reduced benefit.  Benefit
payments under this option shall terminate with the monthly payment for the
month in  which  occurred  the  date of  death  of the  later to die of the
retiree and his contingent annuitant.  The following additional limitations
and conditions apply to this option:
                           (a)   The   contingent   annuitant   shall   be
designated  by the  retiree  in  writing  in such  form and at such time as
Ashland may from time to time prescribe.
<PAGE>

                           (b) In the event the contingent  annuitant dies
prior to the date the  election of this  optional  form of benefit  becomes
irrevocable  as provided  under  paragraph  (i) of Section 4, the retiree's
selection  of this option  shall be void.  Before the date the  election of
this  optional  form of  benefit  becomes  irrevocable  as  provided  under
paragraph (i) of Section 4, the retiree may change the contingent annuitant
or change the option  elected,  subject to the applicable  limitations  and
conditions   applied  to  elections   for  the  options   described   under
sub-paragraphs (A) and (B) of this paragraph (ii) of Section 4.
                            (c) In the  event of the  death of the  retiree
prior to the date the election is irrevocable  as provided under  paragraph
(i) of  Section  4,  such  retiree  shall  be  deemed  to  have  terminated
employment  on the day before his death (for reasons  other than death) and
survived  until the day after the date as of which the  benefit  he elected
under this sub-paragraph (D) would have commenced.
                            (d)    Actuarial    equivalence    under   this
sub-paragraph  (D)  shall be  determined  on the  basis  of the  applicable
actuarial  assumptions  and other relevant  provisions used for the same in
the Ashland Pension Plan.
                  (E) Period  Certain  Income  Option.  A retiree  eligible
under  Section 2 for the  benefit  under  Section 3 may elect to receive an
actuarially  reduced  benefit  payable  monthly  during  his  lifetime  and
terminating  with the  monthly  payment  for the  month in which  his death
occurs,  with  the  provision  that not  less  than a total of 120  monthly
payments shall be made in any event to him and/or the person  designated by
him to receive  payments under this  sub-paragraph  (E) in the event of his
death (hereinafter called "alternate recipient").  Such alternate recipient
shall be designated in writing by the retiree in such form and at such time
as Ashland may from time to time prescribe.  If a retiree and his alternate
recipient die after the date as of which payments have commenced but before
the total specified  monthly payments have been made to such retiree and/or
his  alternate  recipient,  the  commuted  value  of the  remaining  unpaid
payments  shall be paid in a lump sum to the  estate of the later to die of
the  retiree  or  his  alternate   recipient.   The  following   additional
limitations and conditions shall apply to this option:
                            (a) A retiree  may  designate  a new  alternate
recipient if the one first designated dies before the retiree and after the
date the election of this optional form of benefit became irrevocable under
paragraph (i) of Section 4. In the event the alternate recipient dies prior
to the date the election  becomes  irrevocable as provided under  paragraph
(i) of Section 4, the  retiree's  selection  of this option  shall be void.
Before the date the  election  of this  optional  form of  benefit  becomes
irrevocable as provided  under  paragraph (i) of Section 4, the retiree may
change the alternate recipient or change the option elected, subject to the
applicable  limitations and conditions applied to elections for the options
described  under  sub-paragraphs  (A)  and (B) of  this  paragraph  (ii) of
Section 4.
                            (b) In the  event of the  death of the  retiree
prior to the date the election is irrevocable  as provided under  paragraph
(i) of  Section  4,  such  retiree  shall  be  deemed  to  have  
<PAGE>
terminated  employment  on the day before his death (for reasons other than
death) and survived until the day after the date as of which the benefit he
elected under this sub-paragraph (E) would have commenced.
                            (c)    Actuarial    equivalence    under   this
sub-paragraph  (E)  shall be  determined  on the  basis  of the  applicable
actuarial  assumptions  and other relevant  provisions used for the same in
the Ashland Pension Plan.
                  (F) Death  Before  Payment.  Subject to Section 6, in the
event a retiree  eligible  under  Section 2 for the benefit under Section 3
dies after  having made an election  of an optional  form of payment  under
this  paragraph  (ii) of  Section 4 before  the date such  election  became
irrevocable  as provided  under  paragraph  (i) of Section 4, such  retiree
shall be deemed to have  terminated  employment on the day before his death
(for reasons other than death) and survived until the day after the date as
of which the optional form of payment he elected  would have  commenced and
payment shall then be made under the Plan in accordance with such retiree's
election.
         5. Payment of Small Amounts. Unless such retiree elects to receive
his or her  benefit in a lump sum as  provided in Section 4, in the event a
monthly  benefit  under  this  Plan,  payable to either a retiree or to his
contingent annuitant, alternate recipient or surviving spouse, is too small
(in the sole judgment of Ashland) to be paid  monthly,  such benefit may be
paid quarterly,  semi-annually, or annually, as determined by Ashland to be
administratively convenient.
         6.  Surviving  Spouse  Benefit.  In the  event a  retiree  who was
eligible  under Section 2 for the benefit  under Section 3 dies,  leaving a
surviving  spouse,  before  electing  an  optional  form of  payment  under
paragraph (ii) of Section 4 and before the date such an election would have
become  irrevocable  under  paragraph  (i) of Section 4, then such  retiree
shall be deemed to have -(i)  elected  the joint and 100%  survivor  income
option under  sub-paragraph  (D) of paragraph (ii) of Section 4; (ii) named
his spouse as the 100% contingent annuitant; (iii) terminated employment on
the day before his death (for reasons other than death);  and (iv) survived
until the day after the date as of which such benefit would have commenced.
         7. Costs. In appropriate cases,  Ashland may cause an affiliate to
make the payment (or an allocable  portion  thereof) called for by the Plan
directly to the person eligible to receive such payments.
         8.  Confidentiality and No Competition All benefits under the Plan
shall be  forfeited by anyone who  discloses  confidential  information  to
others outside of Ashland's  organization without the prior written consent
of Ashland or who accepts,  during a period of five (5) years following his
or her retirement, any employment or consulting activity which is in direct
conflict  with the  business  of Ashland at such time.  Such  determination
shall be made in the sole discretion of Ashland. A breach of this Section 8
shall result in an immediate  forfeiture of benefits payable to any retiree
under the Plan.
<PAGE>
         9.  Lost  Participant/Beneficiary.  In the  event  Ashland,  after
reasonable  effort,  is unable  to  locate a person  to whom a  benefit  is
payable under the Plan, such benefit shall be forfeited; provided, however,
that such benefit shall be reinstated  (in the same amount and form as that
of the benefit  forfeited without any obligation to pay amounts which would
otherwise have  previously  come due) upon proper claim made by such person
prior to termination of the Plan.
         10.      Miscellaneous.
(i) The  obligations  of Ashland and any affiliate  thereof with respect to
benefits under this Plan constitute merely the unsecured promise of Ashland
and/or its  affiliates,  as the case may be, to make the payments  provided
for in this Plan. No property of Ashland or any  affiliate is or shall,  by
reason of the  Plan,  be held in trust or be deemed to be held in trust for
any person and any participant or beneficiary under the Plan, the estate of
either of them and any  person  claiming  under or  through  them shall not
have, by reason of the Plan, any right, title or interest of any kind in or
to any property of Ashland and its affiliates. To the extent any person has
a right to receive  payments under the Plan, such right shall be no greater
than  the  right of any  unsecured  general  creditor  of  Ashland/  or its
affiliates. 
(ii) Ashland shall  administer the Plan.  Ashland shall have full power and
authority to amend, modify, or terminate the Plan and shall have all powers
and the  discretion  necessary and  convenient  to  administer  the Plan in
accordance  with its terms,  including,  but not limited to, all necessary,
appropriate, discretionary and convenient power and authority to interpret,
administer and apply the provisions of the Plan with respect to all persons
having  or  claiming  to  have  any  rights,   benefits,   entitlements  or
obligations under the Plan. This includes,  without limitation, the ability
to construe  and  interpret  provisions  of the Plan,  make  determinations
regarding law and fact, reconcile any inconsistencies between provisions in
the  Plan  or  between  provisions  of the  Plan  and any  other  statement
concerning the Plan,  whether oral or written,  supply any omissions to the
Plan or any document associated with the Plan, and to correct any defect in
the  Plan  or  in  any  document   associated   with  the  Plan.  All  such
interpretations  of the Plan  and  documents  associated  with the Plan and
questions  concerning its administration and application,  as determined by
Ashland, shall be binding on all persons having an interest under the Plan.
Ashland may delegate (and may give to its delegatee the power and authority
to redelegate) to any person or persons any  responsibility,  power or duty
under the Plan.  Decisions  of  Ashland  or its  delegatee  shall be final,
conclusive, and binding on all parties.
(iii) Except as expressly allowed pursuant to Sections 3 and 4 of this Plan
in regard to the form of benefit option, no right or interest of any person
entitled  to a benefit  under the Plan  shall be subject  to  voluntary  or
involuntary alienation,  assignment,  transfer,  hypothecation,  pledge, or
encumbrance of any kind;  provided,  however,  Ashland or any affiliate may
offset or cause an offset to be made  against  any payment to be made under
the Plan in regard to amounts  due and owing from such person to Ashland or
any affiliate.  Notwithstanding  anything to the contrary in this paragraph
(iii), legally required tax withholding on benefit payments,  the recovery,
by any means,  of previously  made  overpayments  of Plan benefits,  or the
direct  deposit of Plan  benefit  payments  in a bank or  similar  account,
provided  that  such  direct   deposits  are  allowed  by  Ashland  in  the
administration  of the Plan and  provided  that such direct  deposit is not
part of an arrangement constituting an assignment or alienation,  shall not
be considered to be prohibited under this paragraph  (iii).  

<PAGE>
(iv) No amount  paid or payable  under the Plan  shall be deemed  salary or
other compensation to any employee for the purpose of computing benefits to
which such employee or any other person may be entitled  under any employee
benefit plan of Ashland or any affiliate.  
(v) To the extent that state law shall not have been  preempted by ERISA or
any other law of the United States,  the Plan shall be governed by the laws
of the Commonwealth of Kentucky. 
(vi) The Plan described  herein shall amend and supersede,  as of September
19, 1996, all provisions in the Ashland Oil, Inc. Nonqualified Pension Plan
as  Amended,  dated as of November 3, 1988,  except as  otherwise  provided
herein  and  further  excepting  that the  rights of former  employees  who
terminated employment,  retired, or became disabled prior to the day before
the effective  date hereof shall be governed by the terms of the Plan as in
effect  at the  time of such  termination  of  employment,  retirement,  or
disability, unless otherwise provided herein.
         11. Change in Control.  Notwithstanding any provision of this Plan
to  the  contrary,  in  the  event  of a  Change  in  Control  (as  defined
hereinafter  in this  Section  11), any employee who would or will meet the
requirements  of Section 2, except that such employee has not been approved
to  participate  as provided  under  paragraph  (ii) of Section 2, shall be
deemed to be approved for participation hereunder,  regardless of when such
employee actually retires and commences benefits under an Affected Plan and
such entitlement  shall be vested from and after the time of such Change in
Control.  Ashland  shall  reimburse an employee for legal fees and expenses
incurred  if he or she is required  to, and is  successful  in,  seeking to
obtain or enforce any right to payment  pursuant to the Plan after a Change
in Control.  In the event that it shall be determined that such employee is
properly entitled to the payment of benefits hereunder, such employee shall
also be entitled to interest thereon payable in an amount equivalent to the
prime rate of interest  (quoted by Citibank,  N.A. as its prime  commercial
lending rate on the latest date practicable prior to the date of the actual
commencement  of payments) from the date such  payment(s)  should have been
made to and including the date it is made. Notwithstanding any provision of
this Plan to the  contrary,  the Plan may not be amended  after a Change in
Control without the written consent of a majority of the Board of Directors
of Ashland (hereinafter  "Board") who were directors prior to the Change in
Control.  For  purposes of this  Section  11, a Change of Control  shall be
deemed to occur (1) upon the approval of the shareholders of Ashland (or if
such  approval  is not  required,  upon  approval  of the Board) of (A) any
consolidation  or merger of Ashland in which Ashland is not the  continuing
or  surviving  corporation  or pursuant to which  shares of Ashland  common
stock would be converted into cash, securities or other property other than
a merger in which the holders of Ashland common stock  immediately prior to
the merger will have the same  proportionate  ownership  of common stock of
the  surviving  corporation  immediately  after the  merger,  (B) any sale,
lease,  exchange,  or other  transfer  (in one  transaction  or a series of
related transactions) of all or substantially all the assets of Ashland, or
(C) adoption of any plan or proposal for the  liquidation or dissolution of
Ashland,  (2) when any "person"  (as defined in Section  3(a)(9) or Section
13(d) of the  Securities  Exchange Act of 1934),  other than Ashland or any
subsidiary or 
<PAGE>
employee  benefit  plan  or  trust  maintained  by  Ashland  or  any of its
subsidiaries, shall become the "beneficial owner" (as defined in Rule 13d-3
under the Securities Exchange Act of 1934), directly or indirectly, of more
than 15% of the Ashland common stock  outstanding at the time,  without the
approval  of the  Board,  or (3) if at any  time  during  a  period  of two
consecutive  years,  individuals  who  at  the  beginning  of  such  period
constituted  the Board shall cease for any reason to  constitute at least a
majority  thereof,  unless the  election  or  nomination  for  election  by
Ashland's shareholders of each new director during such two-year period was
approved by a vote of at least  two-thirds of the  directors  then still in
office who were directors at the beginning of such two-year period.


                                                       Exhibit 10.12

                                ASHLAND INC.
                          LONG-TERM INCENTIVE PLAN
                     (Amended as of September 19, 1996)

SECTION 1. PURPOSE

         The purpose of the Ashland  Inc.  Long-Term  Incentive  Plan is to
promote the interests of Ashland Inc. and its shareholders by providing its
directors,  officers and  employees  with an incentive to continue  service
with Ashland.  Accordingly,  the Company may grant to selected officers and
employees Stock Options,  Stock Appreciation  Rights,  Restricted Stock and
Performance  Share  awards in an effort to attract and retain in its employ
qualified  individuals  and to provide  such  individuals  with  additional
incentive to devote their best efforts to the Company through  ownership of
the  Company's  stock,  thus  enhancing  the value of the  Company  for the
benefit of shareholders.  The Plan also provides an incentive for qualified
persons,  who are not officers or employees of the Company, to serve on the
Board of  Directors  of the  Company  and to  continue to work for the best
interests of the Company by rewarding such persons with automatic grants of
Restricted Stock of the Company.  Stock Options,  Stock Appreciation Rights
and Performance  Shares may not be granted to such Outside  Directors under
the Plan.

SECTION 2. DEFINITIONS

         (A) "Agreement"  shall mean a written  agreement setting forth the
terms of an Award.

          (B)  "Ashland"  shall mean,  collectively,  Ashland  Inc. and its
Subsidiaries.

         (C) "Award" shall mean an Option (which may be a  Nonqualified  or
Incentive Stock Option),  a Stock  Appreciation  Right, a Restricted  Stock
Award, or a Performance Share Award, in each case granted under this Plan.

         (D) "Beneficiary" shall mean the person,  persons, trust or trusts
designated by an Employee or Outside Director or if no designation has been
made, the person, persons, trust, or trusts entitled by will or the laws of
descent and distribution to receive the benefits  specified under this Plan
in the event of an Employee's or Outside Director's death.

         (E) "Board" shall mean the Board of Directors of the Company.

         (F) "Change in Control" shall be deemed to occur (1) upon approval
of the  shareholders of Ashland (or if such approval is not required,  upon
the approval of the Board) of (A) any consolidation or merger of Ashland in
which Ashland is not the continuing or surviving corporation or pursuant to
which shares of Common Stock would be converted  into cash,  securities  or
other  property  other than a merger in which the  holders of Common  Stock
immediately prior to the merger will have the same proportionate  ownership
of Common Stock of the surviving corporation  immediately after the merger,
(B) any sale, lease,  exchange,  or other transfer (in one transaction or a
series of related  transactions) of all or substantially  all the assets of
Ashland,  or (C)  adoption of any plan or proposal for the  liquidation  or
dissolution  of  Ashland,  (2) when any  "person"  (as  defined  in Section
3(a)(9) or 13(d) of the Exchange Act), other than Ashland or any Subsidiary
or employee benefit plan or trust  maintained by Ashland,  shall become the
"beneficial  owner" (as defined in Rule 3(a)(9) or 13d-3 under the Exchange
Act),  directly or indirectly,  of more than 15% of Ashland's  Common Stock
outstanding at the time,  without the approval of the Board,  or (3) at any
time  during a period  of two  consecutive  years,  individuals  who at the
beginning of such period  constituted  the Board shall cease for any reason
to  constitute  at least a majority  thereof,  unless the  election  or the
nomination  for  election by  Ashland's  shareholders  of each new director
during such two-year  period was approved by a vote of at least  two-thirds
of the directors  then still in office who were  directors at the beginning
of such two-year period.
         (G)  "Code"  shall  mean the  Internal  Revenue  Code of 1986,  as
amended from time to time.
<PAGE>

         (H)  "Committee"   shall  mean  the  Personnel  and   Compensation
Committee of the Board, as from time to time constituted,  or any successor
committee of the Board with similar functions, which shall consist of three
or more members, each of whom shall be a Non-Employee Director.

         (I)  "Common  Stock"  shall mean the Common  Stock of the  Company
($1.00 par value), subject to adjustment pursuant to Section 12.

          (J)  "Company"  shall mean,  collectively,  Ashland  Inc. and its
Subsidiaries.

         (K) "Employee" shall mean an officer or employee of the Company.

         (L) "Exchange Act" shall mean the Securities Exchange Act of 1934,
as amended.

         (M)  "Exercise  Price"  shall mean,  with respect to each share of
Common  Stock  subject to an Option,  the price fixed by the  Committee  at
which such share may be purchased from the Company pursuant to the exercise
of such  Option,  which  price at no time may be less than 100% of the Fair
Market Value of the Common Stock on the date the Option is granted.

         (N) "Fair  Market  Value" shall mean the price of the Common Stock
as reported on the Composite Tape on the date and at the time designated by
the Company.

         (O) "Incentive Stock Option" or "ISO" shall mean an Option that is
intended by the  Committee to meet the  requirements  of Section 422 of the
Code or any successor provision.

         (P)  "Nonqualified  Stock  Option" or "NQSO"  shall mean an Option
granted  pursuant to this Plan which does not qualify as an Incentive Stock
Option.

         (Q)  "Non-Employee  Director"  shall mean a non-employee  director
within the meaning of applicable regulatory  requirements,  including those
promulgated under Section 16 of the Exchange Act.

         (R)  "Option"  shall mean the right to purchase  Common Stock at a
price to be  specified  and upon terms to be  designated  by the  Committee
pursuant to this Plan.  An Option shall be designated by the Committee as a
Nonqualified Stock Option or an Incentive Stock Option.

         (S) "Outside Director" shall mean a director of the Company who is
not also an Employee of the Company.

         (T) "Performance  Period" shall mean the period  designated by the
Committee during which the performance objectives shall be measured.

         (U)  "Performance  Share  Award"  shall mean an award of shares of
Common  Stock,  the  issuance of which is  contingent  upon  attainment  of
performance objectives specified by the Committee.

         (V)  "Performance  Shares" shall mean those shares of Common Stock
issuable pursuant to a Performance Share Award.

         (W)  "Personal  Representative"  shall  mean the person or persons
who,  upon  the  disability  or  incompetence  of an  Employee  or  Outside
Director, shall have acquired on behalf of the Employee or Outside Director
by legal  proceeding  or  otherwise  the  right  to  receive  the  benefits
specified in this Plan.

         (X)      "Plan" shall mean this Ashland Inc. Long-Term Incentive Plan.
<PAGE>

         (Y)  "Restricted  Period" shall mean the period  designated by the
Committee  during  which  Restricted  Stock  may  not  be  sold,  assigned,
transferred,  pledged, or otherwise encumbered, which period in the case of
Employees shall not be less than one year nor more than five years from the
date of grant, and in the case of Outside Directors is the period set forth
in subsection (B) of Section 8.

         (Z)  "Restricted  Stock"  shall mean those  shares of Common Stock
issued  pursuant  to a  Restricted  Stock  Award  which are  subject to the
restrictions, terms, and conditions set forth in the related Agreement.

         (AA)  "Restricted  Stock Award" shall mean an award of  Restricted
Stock.

         (BB) "Retained  Distributions"  shall mean any securities or other
property (other than regular cash dividends)  distributed by the Company in
respect of Restricted Stock during any Restricted Period.

         (CC)  "Retirement"  shall mean  retirement of an Employee from the
employ of the  Company at any time as  described  in the Ashland  Inc.  and
Affiliates  Pension Plan or in any successor  pension plan, as from time to
time in effect.

          (DD) "Section  16(b)  Optionee"  shall mean an Employee or former
Employee who is subject to Section 16(b) of the Exchange Act.

         (EE) "Stock  Appreciation  Right" or "SAR" shall mean the right of
the holder to elect to surrender an Option or any portion  thereof which is
then  exercisable and receive in exchange  therefor shares of Common Stock,
cash, or a combination thereof, as the case may be, with an aggregate value
equal to the excess of the Fair Market  Value of one share of Common  Stock
over the Exercise Price  specified in such Option  multiplied by the number
of shares of Common Stock  covered by such Option or portion  thereof which
is so  surrendered.  An SAR may be  granted  as part of an  Option  or as a
separate  right to any  holder  of any  Option  theretofore  or then  being
granted under this Plan. An SAR shall be  exercisable  upon any  additional
terms and  conditions  (including,  without  limitation,  the  issuance  of
Restricted  Stock and the  imposition  of  restrictions  upon the timing of
exercise) which may be determined as provided in the Plan.

         (FF)  "Subsidiary"  shall mean any  present  or future  subsidiary
corporations, as defined in Section 424 of the Code, of Ashland.

         (GG) "Tax Date" shall mean the date the withholding tax obligation
arises with respect to the exercise of an Award.

SECTION 3. STOCK SUBJECT TO THE PLAN

         There  will be  reserved  for  issuance  under the Plan  (upon the
exercise  of  Options  and  Stock  Appreciation   Rights,  upon  awards  of
Restricted  Stock and Performance  Shares and for stock bonuses on deferred
awards of  Restricted  Stock  and  Performance  Shares),  an  aggregate  of
3,000,000 shares of Ashland Common Stock,  par value $1.00 per share.  Such
shares shall be authorized but unissued  shares of Common Stock.  Except as
provided in  Sections 7 and 8, if any Award under the Plan shall  expire or
terminate for any reason  without  having been exercised in full, or if any
Award  shall  be  forfeited,  the  shares  subject  to the  unexercised  or
forfeited  portion of such Award shall again be available  for the purposes
of the Plan.

SECTION 4. ADMINISTRATION

         The Plan shall be administered by the Committee.  No person who is
(or,  within  one year prior to his or her  appointment  as a member of the
Committee, was) eligible to participate in the Plan, except as specifically
authorized under subsection (B) of Section 8 herein,  or in any other stock
option  or stock  bonus  plan of the  
<PAGE>
Company,  shall be a member of the Committee.  The Committee  shall have no
authority  regarding the granting of Restricted Stock to Outside Directors,
as such  grants are fixed  pursuant to  subsection  (B) of Section 8 of the
Plan.
         In addition to any implied powers and duties that may be needed to
carry out the  provisions  of the Plan,  the  Committee  shall have all the
powers vested in it by the terms of the Plan, including exclusive authority
(except as to Awards of Restricted  Stock granted to Outside  Directors) to
select the Employees to be granted  Awards under the Plan, to determine the
type, size and terms of the Awards to be made to each Employee selected, to
determine  the time when Awards will be granted,  and to prescribe the form
of the  Agreements  embodying  Awards  made under the Plan.  Subject to the
provisions of the Plan  specifically  governing  Awards of Restricted Stock
granted or to be granted to Outside Directors pursuant to subsection (B) of
Section 8 herein,  the Committee  shall be authorized to interpret the Plan
and the Awards granted under the Plan, to establish,  amend and rescind any
rules  and   regulations   relating   to  the  Plan,   to  make  any  other
determinations   which  it  believes   necessary  or   advisable   for  the
administration  of the Plan,  and to  correct  any  defect  or  supply  any
omission or reconcile any  inconsistency in the Plan or in any Award in the
manner and to the extent the  Committee  deems  desirable  to carry it into
effect. Any decision of the Committee in the administration of the Plan, as
described herein, shall be final and conclusive.

         The  Committee  may act only by a  majority  of its  members.  Any
determination of the Committee may be made,  without notice, by the written
consent of the majority of the members of the Committee.  In addition,  the
Committee may authorize any one or more of its number or any officer of the
Company to execute and deliver  documents  on behalf of the  Committee.  No
member of the Committee  shall be liable for any action taken or omitted to
be  taken  by  him  or  her or by any  other  member  of the  Committee  in
connection with the Plan,  except for his or her own willful  misconduct or
as expressly provided by statute.

         The  provisions  of this Section 4 with respect to decisions  made
by, and authority of, the Committee  shall be subject to the  provisions of
subsection (B) of Section 8 herein.

SECTION 5. ELIGIBILITY

         Awards may only be granted (i) to individuals who are Employees of
Ashland,  and (ii) as expressly  provided in subsection (B) of Section 8 of
the Plan, to individuals who are duly elected Outside Directors of Ashland.

SECTION 6. STOCK OPTIONS

A.        Designation and Price.

      (a) Any Option  granted under the Plan may be granted as an Incentive
Stock Option or as a  Nonqualified  Stock Option as shall be  designated by
the Committee at the time of the grant of such Option. Each Option shall be
evidenced  by an Agreement  between the  recipient  and the Company,  which
Agreement  shall specify the designation of the Option as an ISO or a NQSO,
as the case may be,  and shall  contain  such terms and  conditions  as the
Committee,  in its sole  discretion,  may determine in accordance  with the
Plan.

         (b)  Every  Incentive  Stock  Option  shall  provide  for a  fixed
expiration  date of not later than ten years  from the date such  Incentive
Stock Option is granted.

         (c) The Exercise  Price of Common  Stock  issued  pursuant to each
Option  shall be fixed by the  Committee at the time of the granting of the
Option;  provided,  however,  that such Exercise Price shall in no event be
less than 100% of the Fair  Market  Value of the  Common  Stock on the date
such Option is granted.
<PAGE>

B.       Exercise.

         The Committee may, in its discretion,  provide for Options granted
under the Plan to be  exercisable in whole or in part;  provided,  however,
that no Option shall be exercisable  prior to the first  anniversary of the
date of its grant,  except as  provided  in Section 10 or as the  Committee
otherwise  determines  in accordance  with the Plan,  and in no case may an
Option  be  exercised  at any time for fewer  than 50 shares  (or the total
remaining  shares covered by the Option if fewer than 50 shares) during the
term of the  Option.  The  specified  number of shares  will be issued upon
receipt by Ashland of (i) notice from the holder thereof of the exercise of
an Option,  and (ii) either payment to Ashland (as provided in this Section
6,  subsection  (C) below),  of the Exercise Price for the number of shares
with  respect to which the Option is  exercised,  or with  approval  of the
Committee, a promissory note as hereinafter provided.  Each such notice and
payment  shall be  delivered or mailed by postpaid  mail,  addressed to the
Treasurer  of  Ashland  at  Ashland  Inc.,  1000  Ashland  Drive,  Russell,
Kentucky,  41169, or such other place as Ashland may designate from time to
time.

C.       Payment for Shares.

         Except as otherwise provided in this Section 6, the Exercise Price
for the Common  Stock  shall be paid in full when the Option is  exercised.
Subject to such rules as the Committee may impose,  the Exercise  Price may
be paid in whole or in part (i) in cash,  (ii) in whole  shares  of  Common
Stock  (which  shares of Common  Stock must have been owned by the Employee
six months or longer,  and not used to effect an Option exercise within the
preceding  six months,  in the case of an  exercise of an Option  which was
granted  after May21,  1992,  unless the  Committee  specifically  provides
otherwise)  evidenced  by  negotiable  certificates,  valued at their  Fair
Market  Value on the date of  exercise,  (iii)  by  Attestation;  (iv) by a
combination of such methods of payment,  or (v) by such other consideration
as shall be approved by the Committee  (including  without  limitation,  by
effecting  a  "cashless   exercise,"   with  a  broker,   of  the  Option).
"Attestation" means the delivery to Ashland of a completed Attestation Form
prescribed by Ashland  setting forth the whole shares of Common Stock owned
by the Employee  which the  Employee  wishes to utilize to pay the Exercise
Price.  In the case of an exercise of an Option granted after May21,  1992,
the Common Stock listed on the Attestation Form must have been owned by the
Employee six months, unless the Committee  specifically provides otherwise.
Moreover,  in the case of an exercise of an Option granted prior to May 21,
1992, if so provided in the  Agreement,  and subject to such  restrictions,
terms and  conditions as the Committee may impose,  an Employee may request
Ashland to "pyramid" his or her shares; that is, to automatically apply the
shares  which he or she is entitled to receive on the exercise of a portion
of an Option to satisfy the exercise for additional portions of the Option,
thus  resulting in multiple  simultaneous  exercises of an Option by use of
whole shares as payment.

         The Committee may, in its discretion,  authorize payment of all or
any part of the  Exercise  Price  over a period of not more than five years
from the date the Option is exercised.  In such instance any unpaid balance
of the Exercise Price shall be evidenced by the Employee's  promissory note
payable to the order of Ashland  which shall bear  interest at such rate or
rates as determined from time to time by the Committee.

SECTION 7. STOCK APPRECIATION RIGHTS

         The Committee may grant Stock Appreciation  Rights pursuant to the
provisions of this Section 7 to any holder of any Option  granted under the
Plan with respect to all or a portion of the shares  subject to the related
Option.  An SAR may be granted as part of an Option or as a separate  right
to any holder of any Option  theretofore  or then being  granted under this
Plan. Subject to the terms and provisions of this Section 7, each SAR shall
be  exercisable  only at the same time and to the same  extent the  related
Option is exercisable  and in no event after the termination of the related
Option.  An SAR  shall be  exercisable  only  when the  Fair  Market  Value
(determined  as of the date of exercise of the SAR) of each share of Common
Stock with  respect to which the SAR is to be  exercised  shall  exceed the
Exercise Price per share of Common Stock subject to the related Option.  An
SAR  granted  under the Plan  shall be  exercisable  in whole or in part by
notice to  Ashland.  Such  notice  shall  state  that the holder of the 
<PAGE>
SAR elects to exercise the SAR and the number of shares in respect of which
the SAR is being  exercised.  For  purposes of this  Section 7, the date of
exercise of an SAR shall mean the date on which the Company  receives  such
notice.

         Subject to the terms and  provisions  of this  Section 7, upon the
exercise of an SAR,  the holder  thereof  shall be entitled to receive from
Ashland  consideration (in the form hereinafter provided) equal in value to
the excess of the Fair Market Value  (determined as of the date of exercise
of the SAR) of each share of Common  Stock  with  respect to which such SAR
has been  exercised  over the  Exercise  Price per  share of  Common  Stock
subject to the related Option. The Committee may stipulate in the Agreement
the form of  consideration  which shall be received upon the exercise of an
SAR. If no consideration is specified therein, upon the exercise of an SAR,
the holder may  specify  the form of  consideration  to be received by such
holder,  which  shall be in shares of Common  Stock  (valued at Fair Market
Value on the date of  exercise of the SAR),  or in cash,  or partly in cash
and  partly in  shares  of  Common  Stock,  as the  holder  shall  request;
provided,  however,  that  the  Committee,  in  its  sole  discretion,  may
disapprove the form of  consideration  requested and instead  authorize the
payment  of such  consideration  in  shares  of  Common  Stock  (valued  as
aforesaid),  or in cash,  or partly in cash and  partly in shares of Common
Stock.

         Upon the  exercise of an SAR,  the related  Option shall be deemed
exercised  to the  extent of the  number of  shares  of Common  Stock  with
respect to which such SAR is  exercised  and to that extent for purposes of
determining the number of shares of Common Stock available for the grant of
Awards  under the Plan.  Upon the  exercise or  termination  of the related
Option,  the SAR with  respect  thereto  shall be  considered  to have been
exercised  or  terminated  to the  extent of the number of shares of Common
Stock  with  respect  to which  the  related  Option  was so  exercised  or
terminated.

SECTION 8. RESTRICTED STOCK AWARDS

A.       Awards to Employees

         The Committee  may make an award of  Restricted  Stock to selected
Employees,  evidenced  by an Agreement  which shall  contain such terms and
conditions as the Committee,  in its sole  discretion,  may determine.  The
amount  of each  Restricted  Stock  Award  and  the  respective  terms  and
conditions of each Award (which terms and  conditions  need not be the same
in each case) shall be determined by the Committee in its sole  discretion.
As a  condition  to any Award  hereunder,  the  Committee  may  require  an
Employee to pay to the Company an amount equal to, or in excess of, the par
value of the shares of  Restricted  Stock  awarded to him or her.  Any such
Restricted  Stock  Award shall  automatically  expire if not  purchased  in
accordance with the Committee's  requirements within thirty (30) days after
the date of grant.  Subject to the terms and conditions of each  Restricted
Stock  Award,  the  Employee,  as the owner of the Common  Stock  issued as
Restricted Stock, shall have all rights of a shareholder including, but not
limited to,  voting rights as to such Common Stock and the right to receive
dividends thereon when, as and if paid.

         In the event  that a  Restricted  Stock  Award has been made to an
Employee whose  employment or service is subsequently  terminated by reason
of death or disability (as defined in subsection (C) of Section 10 hereof),
or for such other reason as the  Committee  may provide,  such Employee (or
his or her estate) will receive his or her Restricted  Stock subject to the
terms of his or her Agreement with the Company, which Agreement shall be in
accordance  with the terms and  conditions  set forth in this Section 8. In
the event that a  Restricted  Stock Award has been made to an Employee  who
subsequently  voluntarily resigns or whose employment is terminated for any
reason  other than as  referred  to above,  such  Restricted  Stock will be
forfeited by such Employee; provided, however, that the Committee may limit
such  forfeiture  to that  portion  thereof  which is  proportional  to the
unelapsed portion of the Restricted Period under such Award.

         Employees may be offered the  opportunity  to defer the receipt of
payment of vested  shares of  Restricted  Stock,  and  Common  Stock may be
granted as a bonus for deferral,  under terms as may be  established by the
<PAGE>

Committee  from time to time;  however,  in no event shall the Common Stock
granted  as a bonus for  deferral  exceed  20% of the  Restricted  Stock so
deferred per year over a five-year period.

B.       Awards to Outside Directors

         Subject to the  limitation of the number of shares of Common Stock
available pursuant to Section 3, effective  immediately  following the 1989
Annual Meeting of Shareholders of the Company, each person who at such time
shall be a duly elected Outside  Director is hereby  granted,  effective on
such  date,  1,000  shares of  Restricted  Stock  subject  to the terms and
conditions  set forth in this  subsection  (B) and  subsection  (C)  below.
Subsequent to the 1989 Annual Meeting of Shareholders of the Company,  each
person who has  received no  previous  Award under the Plan and who is duly
appointed  or  elected  as an  Outside  Director  of the  Company is hereby
granted, effective on the date of his or her appointment or election to the
Board,  1,000  shares  of  Restricted  Stock,  subject  to  the  terms  and
conditions set forth in this subsection (B) and subsection (C) below.

         As a condition to any Award  hereunder,  the Outside Director will
be required to pay to the Company a non-refundable  amount equal to the par
value of the shares of  Restricted  Stock  awarded to him or her.  Upon the
granting of the  Restricted  Stock Award,  such Outside  Director  shall be
entitled to all rights incident to ownership of Common Stock of the Company
with respect to his or her Restricted Stock, including, but not limited to,
the right to vote such shares of Restricted Stock and to receive  dividends
thereon  when,  as  and  if  paid;  provided,  however,  that,  subject  to
subsection  (B) of  Section  14  hereof,  in no  case  may  any  shares  of
Restricted  Stock  granted  to  an  Outside  Director  be  sold,  assigned,
transferred,  pledged, or otherwise encumbered during the Restricted Period
which  shall not lapse  until the  earlier to occur of the  following:  (i)
normal retirement from the Board at age 70, (ii) the death or disability of
such Outside Director, or (iii) a 50% change in the beneficial ownership of
the Company as defined in Rule 13d-3 under the Exchange Act. In the case of
voluntary  resignation  or  other  termination  of  service  of an  Outside
Director  prior to the  occurrence  of any of the events  described in (i),
(ii) or (iii) of the preceding sentence, any grant of Restricted Stock made
to him or her  pursuant to this  subsection  (B) will be  forfeited by such
Outside   Director.   As  used  herein,   an  Outside   Director  shall  be
deemed"disabled"  when he or she is unable  to attend to his or her  duties
and  responsibilities as a member of the Board because of incapacity due to
physical or mental illness.

C.       Transferability

         Subject to subsection (B) of Section 14 hereof,  Restricted  Stock
may not be sold,  assigned,  transferred,  pledged, or otherwise encumbered
during a  Restricted  Period,  which,  in the case of  Employees,  shall be
determined  by the  Committee and which shall not be less than one year nor
more than five years from the date such Restricted Stock was awarded,  and,
in the case of Outside  Directors,  shall be determined in accordance  with
subsection (B) of this Section 8. The Committee may at any time, reduce the
Restricted  Period with  respect to any  outstanding  shares of  Restricted
Stock  awarded  under the Plan to  Employees,  but in no event  shall  such
Restricted Period be less than one year.

         During  the  Restricted  Period,   certificates  representing  the
Restricted Stock and any Retained  Distributions shall be registered in the
recipient's name and bear a restrictive legend to the effect that ownership
of such  Restricted  Stock (and any such Retained  Distributions),  and the
enjoyment of all rights appurtenant hereto are subject to the restrictions,
terms,  and conditions  provided in the Plan and the applicable  Agreement.
Such  certificates  shall be deposited by the  recipient  with the Company,
together  with  stock  powers  or other  instruments  of  assignment,  each
endorsed in blank,  which will permit transfer to the Company of all or any
portion of the Restricted  Stock and any securities  constituting  Retained
Distributions  which shall be forfeited in accordance with the Plan and the
applicable   Agreement.   Restricted  Stock  shall  constitute  issued  and
outstanding  shares  of  Common  Stock  for  all  corporate  purposes.  The
recipient will have the right to vote such Restricted Stock, to receive and
retain all  regular  cash  dividends,  and to  exercise  all other  rights,
powers,  and  privileges  of a holder of Common  Stock with respect to such
Restricted  Stock,  with the exception  that (i) the recipient  will not be
entitled to delivery of the stock certificate or certificates  representing
such Restricted Stock until the restrictions  applicable thereto shall have
expired; (ii) the 
<PAGE>
Company will retain custody of all Retained  Distributions made or declared
with respect to the Restricted Stock (and such Retained  Distributions will
be subject to the same restrictions, terms and conditions as are applicable
to the Restricted  Stock) until such time, if ever, as the Restricted Stock
with  respect to which such  Retained  Distributions  shall have been made,
paid, or declared shall have become vested, and such Retained Distributions
shall not bear interest or be segregated  in separate  accounts;  (iii) the
recipient may not sell, assign, transfer,  pledge,  exchange,  encumber, or
dispose of the Restricted  Stock or any Retained  Distributions  during the
Restricted  Period;  and  (iv) a  breach  of any  restrictions,  terms,  or
conditions  provided  in the  Plan or  established  by the  Committee  with
respect to any  Restricted  Stock or  Retained  Distributions  will cause a
forfeiture of such  Restricted  Stock and any Retained  Distributions  with
respect  thereto.  Any  forfeited  Restricted  Stock  shall  not  again  be
available for the grant of Awards under the Plan.

SECTION 9. PERFORMANCE SHARES

         The  Committee  may make awards of Common  Stock,  evidenced by an
Agreement,  to selected  Employees on the basis of the Company's  financial
performance in any given period. Subject to the provisions of the Plan, the
Committee shall have sole and complete authority to determine the Employees
who shall receive such Performance  Shares, to determine the number of such
shares to be granted for each  Performance  Period,  and to  determine  the
duration  of each  such  Performance  Period.  There  may be more  than one
Performance  Period in  existence  at any one  time,  and the  duration  of
Performance Periods may differ from each other.

         The  Committee  shall  establish  performance  measures  for  each
Performance  Period on the basis of such  criteria and to  accomplish  such
objectives as the Committee may from time to time, in its sole  discretion,
determine.  Such measures may include,  but shall not be limited to, return
on investments,  cumulative  earnings per share, or return on shareholders'
equity.  The  performance  measures  determined by the  Committee  shall be
established  prior to the beginning of each  Performance  Period but may be
subject to such later  revisions as the Committee  shall deem  appropriate.
Subject to subsection (B) of Section 14 hereof,  Performance Shares may not
be sold, assigned, transferred, pledged, or otherwise encumbered, except as
herein  provided  and as provided in  subsection  (F) of Section 10 hereof,
during the Performance Period.

         The Committee shall determine, in its sole discretion,  the manner
of payment,  which may include (i) cash,  (ii) shares of Common  Stock,  or
(iii) shares of Restricted Stock in such proportions as the Committee shall
determine. Employees may be offered the opportunity to defer the receipt of
payment of earned Performance  Shares, and Common Stock may be granted as a
bonus for deferral  under terms as may be established by the Committee from
time to time;  however,  in no event  shall the Common  Stock  granted as a
bonus for  deferral  exceed 20% of the  Performance  Shares so deferred per
year over a five-year period.

         An  Employee  must  be  employed  by the  Company  at the end of a
Performance Period in order to be entitled to payment of Performance Shares
in  respect  of such  period;  provided,  however,  that in the event of an
Employee's  cessation of employment  before the end of such period, or upon
the occurrence of his or her death,  retirement,  or  disability,  or other
reason  approved by the Committee,  the Committee  may, in its  discretion,
limit such forfeiture to that portion of the Performance  Shares deemed not
earned.

SECTION 10.  CONTINUED EMPLOYMENT, AGREEMENT TO SERVE AND EXERCISE PERIODS

         (A) Subject to the provisions of  subsections  (B), (C) and (F) of
this  Section 10,  every  Option and SAR shall  provide  that it may not be
exercised  in whole or in part for a period  of one year  after the date of
granting such Option (unless otherwise determined by the Committee) and, if
the employment of the Employee  shall be  terminated,  for any reason other
than death or disability as determined by the  Committee,  prior to the end
of such  one  year  period,  the  Option  granted  to such  Employee  shall
immediately terminate.
<page

         (B) Every Option shall provide that in the event the Employee dies
while  employed  by  Ashland;  during  the period in which  Options  may be
exercised  by  an  Employee  determined  to  be  disabled  as  provided  in
subsection  (C) of this Section 10; or within three months after  cessation
of employment for any cause, such Option shall be exercisable,  at any time
or from time to time, prior to the fixed  termination date set forth in the
Option,  by the  Beneficiaries  of the  decedent  for the  full  number  of
optioned  shares or any part  thereof,  less  such  number as may have been
theretofore acquired under the Option.

         (C) Every Option shall provide that in the event the employment of
any  Employee  shall cease by reason of  disability  as  determined  by the
Committee  at any time during the term of the Option,  such Option shall be
exercisable, at any time or from time to time by such Employee for the full
number of optioned shares or any part thereof, less such number as may have
been theretofore  acquired under the Option.  An Option held by an Employee
determined  by the  Committee to be disabled  prior to  September  19, 1996
shall be exercisable  during a period of one year of continuing  disability
following termination of employment by reason of such disability. An Option
held by an Employee  determined by the Committee to be disabled on or after
September  19,  1996  shall be  exercisable  at any time prior to the fixed
termination date set forth in the Option.  As used herein, an Employee will
be deemed "disabled" when he or she becomes unable to perform the functions
required by his or her regular job due to a physical or mental illness and,
in connection with the grant of an Incentive Stock Option,  shall be deemed
disabled if he or she falls  within the meaning of that term as provided in
Section  22(e)(3) of the Code.  The  determination  by the Committee of any
question involving disability shall be conclusive and binding.

         (D) Every Option shall provide that in the event the employment of
any  Employee  shall  cease by reason of  Retirement,  such  Option  may be
exercised  only in respect of the number of shares which the Employee could
have  acquired  under  the  Option  immediately  prior to such  Retirement.
Options held by an Employee who retires  prior to September  19, 1996 shall
be exercisable until the earlier to occur of the fixed termination date set
forth in the Option or three years after such  Retirement.  Options held by
an Employee who retires on or after September 19, 1996 shall be exercisable
until the fixed termination date set forth in the Option.

         (E) Except as provided in  subsections  (A), (B), (C), (D) and (F)
of this Section 10, every Option shall  provide that it shall  terminate on
the earlier to occur of the fixed  termination date set forth in the Option
or three months after cessation of the Employee's employment for any cause,
and,  except as provided in subsection (F) of this Section 10, if exercised
after cessation of such employment, may be exercised only in respect of the
number of shares which the Employee  could have  acquired  under the Option
immediately prior to such cessation of employment;  provided, however, that
no Option may be exercised  after the fixed  termination  date set forth in
the Option.

         (F)  Notwithstanding  any  provision  of  this  Section  10 to the
contrary, any Award granted pursuant to the Plan, except a Restricted Stock
Award to Outside Directors, which is governed by Section 8, subsection (B),
may, in the  discretion  of the  Committee  or as provided in the  relevant
Agreement,  become exercisable,  at any time or from time to time, prior to
the fixed  termination  date set forth in the Award for the full  number of
awarded  shares or any part  thereof,  less such  numbers  as may have been
theretofore  acquired  under  the  Award  (i) from and  after  the time the
Employee  ceases to be an  Employee  of  Ashland as a result of the sale or
other disposition by Ashland of assets or property (including shares of any
subsidiary) in respect of which such Employee had theretofore been employed
or as a result of which such Employee's  continued  employment with Ashland
is no  longer  required,  and (ii) in the case of a Change  in  Control  of
Ashland, from and after the date of such Change in Control.

         (G) Each Employee  granted an Award under this Plan shall agree by
his or her acceptance of such Award to remain in the service of Ashland for
a period of at least one year from the date of the Agreement respecting the
Award between Ashland and the Employee.  Such service shall, subject to the
terms of any contract between Ashland and such Employee, be at the pleasure
of Ashland and at such  compensation as Ashland shall reasonably  determine
from time to time. Nothing in the Plan, or in any Award granted pursuant to
the Plan,  shall  confer on any  individual  any right to  continue  in the
employment  of or service to Ashland or interfere in any way with the 
<PAGE>
right of Ashland to terminate the Employee's employment at any time.

         (H)  Subject to the  limitations  set forth in Section  422 of the
Code,  the  Committee may adopt,  amend,  or rescind from time to time such
provisions as it deems  appropriate with respect to the effect of leaves of
absence approved by any duly authorized  officer of Ashland with respect to
any Employee.

SECTION 11.  WITHHOLDING TAXES

         Federal,  state or local law may require the  withholding of taxes
applicable  to  gains  resulting  from the  exercise  of an  Award.  Unless
otherwise  prohibited by the Committee,  each Employee may satisfy any such
tax  withholding  obligation  by  any  of  the  following  means,  or  by a
combination of such means: (i) a cash payment,  (ii) authorizing Ashland to
withhold from the shares of Common Stock otherwise issuable to the Employee
pursuant to the exercise or vesting of an Award a number of shares having a
Fair Market Value, as of the Tax Date, which will satisfy the amount of the
withholding tax obligation,  or (iii) by delivery to Ashland of a number of
shares of Common  Stock having a Fair Market Value as of the Tax Date which
will satisfy the amount of the withholding  tax obligation  arising from an
exercise  or  vesting  of an  Award.  An  Employee's  election  to pay  the
withholding tax obligation by (ii) or (iii) above must be made on or before
the Tax Date, is irrevocable, is subject to such rules as the Committee may
adopt, and may be disapproved by the Committee.  If the amount requested is
not paid, the Committee may refuse to issue Common Stock under the Plan.

SECTION 12.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

         In the event of any change in the outstanding  Common Stock of the
Company by reason of any stock  split,  stock  dividend,  recapitalization,
merger, consolidation,  reorganization, combination, or exchange of shares,
split-up,  split-off,  spin-off,  liquidation  or other  similar  change in
capitalization,  or any distribution to common stockholders other than cash
dividends,  the number or kind of shares that may be issued  under the Plan
pursuant  to Section 3 and the number or kind of shares  subject to, or the
price per share under any outstanding Award shall be automatically adjusted
so that the  proportionate  interest of the  Employee  or Outside  Director
shall be maintained as before the occurrence of such event. Such adjustment
shall be conclusive and binding for all purposes of the Plan.

SECTION 13.  AMENDMENTS AND TERMINATIONS

         Unless  the  Plan  shall  have  been   terminated  as  hereinafter
provided, the Plan shall terminate on, and no Award shall be granted after,
November 3, 1993.  The Plan may be  terminated,  modified or amended by the
shareholders of the Company. The Board may at any time terminate, modify or
amend  the Plan in such  respects  as it shall  deem  advisable;  provided,
however,  that the Board may not,  without  approval  by the  holders  of a
majority  of the  outstanding  shares of stock  present  and  voting at any
annual or special meeting of shareholders of Ashland:  (i) increase (except
as provided in Section 12) the maximum number of shares which may be issued
pursuant  to the Awards  granted  under the Plan,  (ii) change the class of
persons eligible to receive Awards,  (iii) change the manner of determining
the minimum  Exercise  Price of Options  other than to change the manner of
determining  the Fair  Market  Value of the  Common  Stock as set  forth in
Section 2, (iv)  extend the period  during  which  Awards may be granted or
exercised,  or (v) amend any  provision  of the Plan  insofar as it applies
specifically to Restricted Stock Awards granted or to be granted to Outside
Directors.

SECTION 14.  MISCELLANEOUS PROVISIONS

         (A) Except as to Awards to Outside Directors, no Employee or other
person shall have any claim or right to be granted an Award under the Plan.

         (B) An Employee's or Outside  Director's rights and interest under
the Plan may not be assigned  or  transferred  in whole or in part,  either
directly or by  operation  of law or  otherwise  (except in the event of an
<PAGE>

Employee's or Outside  Director's death, by will or the laws of descent and
distribution),  including, but not by way of limitation,  execution,  levy,
garnishment,  attachment, pledge, bankruptcy or in any other manner, and no
such right or  interest  of any  Employee  or Outside  Director in the Plan
shall  be  subject  to any  obligation  of  liability  of such  individual;
provided,  however,  that an  Employee's or Outside  Director's  rights and
interest under the Plan may, subject to the discretion and direction of the
Committee, be made transferable by such Employee or Outside Director during
his or her  lifetime.  Except as  specified  in Section 8, the holder of an
Award  shall  have none of the  rights of a  shareholder  until the  shares
subject  thereto  shall have been  registered  in the name of the person or
persons exercising the Award on the transfer books of the Company.

         (C) No Common Stock shall be issued  hereunder  unless counsel for
the Company  shall be satisfied  that such  issuance  will be in compliance
with applicable Federal, state, and other securities laws.

         (D) The expenses of the Plan shall be borne by the Company.

         (E) By  accepting  any Award  under the Plan,  each  Employee  and
Outside Director and each Personal  Representative or Beneficiary  claiming
under or through him or her shall be conclusively  deemed to have indicated
his or her acceptance and ratification of, and consent to, any action taken
under the Plan by the Company or the Board.

         (F) Awards  granted  under the Plan shall be binding upon Ashland,
its successors, and assigns.

         (G) The  appropriate  officers  of the  Company  shall cause to be
filed any reports, returns, or other information regarding Awards hereunder
or any Common Stock issued pursuant hereto as may be required by Section 13
or 15(d) of the Exchange  Act, or any other  applicable  statute,  rule, or
regulation.

         (H)  Nothing  contained  in this Plan shall  prevent  the Board of
Directors  from  adopting  other or additional  compensation  arrangements,
subject to shareholder approval if such approval is required.

SECTION 15.  EFFECTIVENESS OF THE PLAN

         The Plan shall be submitted to the shareholders of the Company for
their  approval  and  adoption on January 26, 1989 or such other date fixed
for the next meeting of  shareholders  or any  adjournment or  postponement
thereof.  The  Plan  shall  not be  effective  and no  Award  shall be made
hereunder  unless and until the Plan has been so approved  and adopted at a
meeting of the Company's shareholders.

SECTION 16.  GOVERNING LAW

         The provisions of this Plan shall be interpreted  and construed in
accordance with the laws of the Commonwealth of Kentucky.

         As Amended and Restated by the Board on September 19, 1996.

                                                  Exhibit 10.13

                               ASHLAND INC.
                    DIRECTORS' CHARITABLE AWARD PROGRAM


1. Purpose . The purpose of the Ashland Inc.  Directors'  Charitable  Award
Program (the "Program") is to enhance the  competitiveness of the Company's
Director  benefits program,  thereby aiding Ashland Inc.  ("Ashland" or the
"Company") in the  attraction and retention of Board members of the highest
caliber.  The Program also provides a cost-effective means to recognize the
mutual  interest of the  Company and its  Directors  in  supporting  worthy
charitable and educational  institutions,  thereby advancing the social and
charitable goals and objectives of the Company and its Directors.

2.       Definitions .

         (a)  "Ashland" - means Ashland Inc.

         (b) "Board" or "Board of Directors" - means the Board of Directors
of Ashland.

         (c)  "Change  in  Control" - shall be deemed to occur (1) upon the
approval of the Board of  Directors of Ashland (or if approval of the Board
of  Directors  of  Ashland  is  not  required  as  a  matter  of  law,  the
shareholders of Ashland) of (A) any  consolidation  or merger of Ashland in
which Ashland is not the continuing or surviving corporation or pursuant to
which  shares  of  Ashland  Common  Stock  would be  converted  into  cash,
securities  or other  property  other than a merger in which the holders of
Ashland  Common  Stock  immediately  prior to the merger will have the same
proportionate  ownership  of  common  stock  of the  surviving  corporation
immediately  after the  merger,  (B) any sale,  lease,  exchange,  or other
transfer (in one transaction or a series of related transactions) of all or
substantially  all the assets of  Ashland,  or (C)  adoption of any plan or
proposal  for the  liquidation  or  dissolution  of  Ashland,  (2) when any
"person" (as defined in Section 3(a)(9) or 13(d) of the Securities Exchange
Act of 1934), other than Ashland or any subsidiary or employee benefit plan
or trust maintained by Ashland or any of its subsidiaries, shall become the
"beneficial owner" (as defined in Rule 13d-3 under the Securities  Exchange
Act of 1934),  directly  or  indirectly,  of more  than 15% of the  Ashland
Common Stock  outstanding  at the time,  without the prior  approval of the
Board of Directors of Ashland, or (3) if at any time during a period of two
consecutive  years,  individuals  who  at  the  beginning  of  such  period
constituted the Board of Directors of Ashland shall cease for any reason to
constitute at least a majority  thereof,  unless the election or nomination
for election by  Ashland's  shareholders  of each new director  during such
two-year  period  was  approved  by a vote of at  least  two-thirds  of the
directors  then still in office who were directors at the beginning of such
two-year period.

         (d)  "Director" - means a member of Ashland's Board of Directors.

         (e) "Director  Retirement Plan" - means the Ashland Inc.  Director
Retirement Plan in effect from time to time.

         (f)  "Disability" - means a Director's  incapacity due to physical
or mental  illness  for a period of six (6)  months  or more  during  which
period  the  Director  is  unable  to  attend  to  his or  her  duties  and
responsibilities as a member of the Board.

         (g)  "Donation" - means a charitable  contribution  made under the
terms of this Program.

         (h) "Program" - means the Ashland Inc. Directors' Charitable Award
Program.

         3.       Eligibility Criteria .

         All current and future  Directors of Ashland  shall be eligible to
participate in the Program.  However,  former  directors (whose service has
ceased prior to the effective date of the Program) shall not be eligible to
participate.

         4.       Grant Procedure .

                  (a) Each eligible  Director will become a participant  in
the Program upon  submission of a form approved by Ashland for this purpose
(the  "Beneficiary   Recommendation   Form")  to  the  Administrative  Vice
President,  Human Resources (the "Human  Resources  Department") of Ashland
designating that one or more  organization(s)  be considered for a grant of
all or part of  $1,000,000,  payable  following  the death of the director.
However,  no more than ten (10)  organizations  may be  recommended  by any
Director and the amount of the  recommended  Donation must not be less than
$100,000 to any one organization.

                  (b) In order to qualify for a grant  under this  Program,
the  designated  charity must be a tax-exempt  organization  under  Section
501(c)(3) of the Internal  Revenue Code of 1986, as amended  (i.e.,  civic,
religious,  educational  or  medical/health  care  organizations),  and the
designated  charity's  activities or purposes  must be compatible  with the
goals and objectives of Ashland's charitable programs.

                  (c)  Each  organization  recommended  by  a  Director  to
receive a  Donation  is  subject to the  review  and  initial  approval  of
Ashland's Human Resources  Department,  with the final  determination as to
whether an organization  meets the  eligibility  requirements at the time a
Donation  is to be made to be  decided  jointly by the  Chairman  and Chief
Executive  Officer  of  Ashland  and  the  Chairman  of the  Personnel  and
Compensation Committee of the Board.

                  (d) The recommendation of a beneficiary may be revoked or
revised by a Director at any time before his or her death by the completion
of a new Beneficiary  Recommendation Form, unless a Director elects to make
a recommendation irrevocable.

                  (e)  A  Director  can  make  the   recommendation   of  a
beneficiary  irrevocable as to all or a portion of the recommended Donation
for the organization.  An irrevocable  recommendation  cannot be changed by
the  Director  unless  the  recommended  organization  ceases  to meet  the
eligibility requirements of Section 4(b) under the Program.

                  (f)  A  Director   may  request   Ashland  to  notify  an
organization  that it has  been  selected  by the  Director  to  receive  a
Donation by so advising Ashland on the Beneficiary Recommendation Form.

                  (g) If any  organization  recommended  by a  Director  to
receive a Donation  ceases to meet the  requirements  of Section 4(b),  the
Director will be advised of such and given an  opportunity to revise his or
her   Beneficiary   Recommendation   Form.   If   a   revised   Beneficiary
Recommendation  Form is not  submitted  by the  Director  before his or her
death,  the amount  recommended for that particular  organization  shall be
divided among the Director's remaining recommended qualified  organizations
on a prorated basis. If all the organizations  selected by a Director cease
to   qualify,   Ashland   will,   in  its  sole   discretion,   select  the
organization(s) to receive the Donation(s) on behalf of the Director.

                  (h) No Donation will be made on behalf of a Director if a
Director's termination from Board service is for any reason other than: (1)
mandatory  retirement at age 70 under the Ashland Inc. Director  Retirement
Plan; (2) death;  (3) Disability;  (4) voluntary early retirement to take a
position  in public  governmental  services;  or (5) a Change in Control of
Ashland;  however,  the Board of Directors shall have plenary  authority to
authorize  that a  Donation  be  made on  behalf  of a  retiring  Director,
provided  that the Director has a minimum of ten (10) years of service as a
Director with Ashland.

                  (i) Any Donation made under this Program shall  generally
be made as soon as practicable following the eligible Director's death. The
payment  shall  be  identified  as a gift in honor  of the  service  of the
Director on Ashland's Board of Directors.  Payment shall be contingent upon
presentation to the Human  Resources  Department of proof of the Director's
death and the continued approval of the Director's recommendations.

5.       Miscellaneous Provisions .

         (a) An eligible  Director's  rights and interest under the Program
may not be assigned or transferred in whole or in part.  Nothing  contained
in this Program  shall create,  or be deemed to create,  a trust (actual or
constructive) for the benefit of a Director or any organization recommended
by a Director to receive a Donation.

         (b) In order to financially support the Program, Ashland may elect
to purchase a life insurance  policy or policies  insuring the lives of the
Directors.  Ashland will be the sole owner and beneficiary thereof. Neither
the Directors not the charitable organizations recommended by the Directors
will have any rights or beneficial  ownership  interests in any such policy
or policies acquired by Ashland.  Directors may be asked to provide certain
medical and other information to assist Ashland in acquiring such policy or
policies.

         (c)  The expenses of the Program shall be borne by Ashland.

         (d) The  Program  shall be  administered  and  interpreted  by the
Personnel and Compensation  Committee of the Board (the  "Committee").  The
Committee  shall have plenary  authority to  prescribe,  amend,  suspend or
terminate the Program (or any rules,  regulations,  and procedures relating
to the  Program at any time in its sole  discretion  without the consent of
the  Directors  participating  in the Program.  The  determinations  of the
Committee  shall be conclusive and binding on all interested  parties.  The
Human Resources Department of Ashland, or its designee,  shall be delegated
the responsibility of preparing and distributing  periodic reports,  making
disbursements, and administering the Program.

         (e) The  provisions  of this  Program  shall  be  interpreted  and
construed in accordance with the laws of the Commonwealth of Kentucky.

         (f)  Benefits  payable  under this  Program  shall be binding upon
Ashland, its successors and assigns.

         (g)  The effective date of the Program shall be December 1, 1990.



Amended effective as of:
September 19, 1996





                                                       Exhibit 10.14



                                ASHLAND INC.
                         1993 STOCK INCENTIVE PLAN

                     (Amended as of September 19, 1996)


SECTION 1. PURPOSE

      The  purpose of the  Ashland  Inc.  1993 Stock  Incentive  Plan is to
  promote the interests of Ashland Inc. and its  shareholders  by providing
  its  directors,  officers  and  employees  with an  incentive to continue
  service  with  Ashland.  Accordingly,  the  Company may grant to selected
  officers  and  employees  Stock  Options,   Stock  Appreciation   Rights,
  Restricted Stock,  Merit Awards and Performance Share Awards in an effort
  to attract and retain in its employ qualified  individuals and to provide
  such  individuals  with  incentives  to devote  their best efforts to the
  Company  through  ownership of the Company's  stock,  thus  enhancing the
  value of the  Company  for the  benefit  of  shareholders.  The Plan also
  provides an  incentive  for  qualified  persons,  who are not officers or
  employees  of the  Company,  to serve on the  Board of  Directors  of the
  Company and to continue to work for the best  interests of the Company by
  rewarding such persons with automatic  grants of Restricted  Stock of the
  Company.  Stock  Options,  Stock  Appreciation  Rights,  Merit Awards and
  Performance Shares may not be granted to such Outside Directors under the
  Plan.





SECTION 2. DEFINITIONS

      (A)  "Agreement"  shall mean a written  agreement  setting  forth the
  terms of an Award.

      (B)  "Ashland"  shall  mean,  collectively,   Ashland  Inc.  and  its
  Subsidiaries.

      (C)  "Award"  shall mean an Option,  a Stock  Appreciation  Right,  a
  Restricted  Stock Award, a Merit Award, or a Performance  Share Award, in
  each case granted under this Plan.

      (D)  "Beneficiary"  shall mean the person,  persons,  trust or trusts
  designated by an Employee or Outside  Director or if no  designation  has
  been made, the person,  persons, trust, or trusts entitled by will or the
  laws of descent and distribution to receive the benefits  specified under
  this Plan in the event of an Employee's or Outside Director's death.

      (E) "Board" shall mean the Board of Directors of the Company.

      (F) "Change in Control" shall be deemed to occur (1) upon approval of
  the  shareholders  of Ashland (or if such approval is not required,  upon
  the approval of the Board) of (A) any  consolidation or merger of Ashland
  in which  Ashland  is not the  continuing  or  surviving  corporation  or
  pursuant to which shares of Common  Stock would be  converted  into cash,
  securities or other  property other than a merger in which the holders of
  Common  Stock  immediately  prior  to  the  merger  will  have  the  same
  proportionate  ownership  of Common  Stock of the  surviving  corporation
  immediately  after the merger,  (B) any sale, lease,  exchange,  or other
  transfer (in one transaction or a series of related  transactions) of all
  or substantially  all the assets of Ashland,  or (C) adoption of any plan
  or proposal for the  liquidation or dissolution of Ashland,  (2) when any
  "person" (as defined in Section  3(a)(9) or 13(d) of the  Exchange  Act),
  other than Ashland or any  Subsidiary  or employee  benefit plan or trust
  maintained by Ashland, shall become the "beneficial owner" (as defined in
  Rule 13d-3 under the Exchange Act), directly or indirectly,  of more than
  15% of  Ashland's  Common  Stock  outstanding  at the time,  without  the
  approval  of the  Board,  or  (3) at any  time  during  a  period  of two
  consecutive  years,  individuals  who at the  beginning  of  such  period
  constituted the Board shall cease for any reason to constitute at least a
  majority  thereof,  unless the election or the nomination for election by
  Ashland's  shareholders  of each new director during such two-year period
  was approved by a vote of at least two-thirds of the directors then still
  in office who were directors at the beginning of such two-year period.

      (G) "Code" shall mean the Internal  Revenue Code of 1986,  as amended
  from time to time.

<PAGE>
      (H) "Committee"  shall mean the Personnel and Compensation  Committee
  of the  Board,  as  from  time  to  time  constituted,  or any  successor
  committee of the Board with  similar  functions,  which shall  consist of
  three or more members, each of whom shall be a Non-Employee Director.

      (I) "Common  Stock" shall mean the Common Stock of the Company ($1.00
  par value), subject to adjustment pursuant to Section 13.

      (J)  "Company"  shall  mean,  collectively,   Ashland  Inc.  and  its
  Subsidiaries.

      (K) "Employee" shall mean an officer or employee of the Company.

      (L) "Exchange Act" shall mean the Securities Exchange Act of 1934, as
  amended.

      (M) "Exercise Price" shall mean, with respect to each share of Common
  Stock  subject to (i) an Option (other than a Reload  Option),  the price
  fixed by the  Committee  at which  such share may be  purchased  from the
  Company  pursuant to the exercise of such Option,  which price at no time
  may be less than 100% of the Fair Market Value of the Common Stock on the
  date the Option is granted or (ii) a Reload Option, the price of which is
  as fixed pursuant to Section 6 of the Plan.

      (N) "Fair  Market  Value" shall mean the price of the Common Stock as
  reported on the  Composite  Tape on the date and at the time  selected by
  the Company.

      (O)  "Incentive  Stock  Option" or "ISO" shall mean an Option that is
  intended by the Committee to meet the  requirements of Section 422 of the
  Code or any successor provision.

      (P) "Long-Term  Incentive Plan" shall mean the Ashland Inc. Long-Term
  Incentive   Plan  approved  and  adopted  on  January  26,  1989  by  the
  shareholders  of the Company,  as it now exists or as it may hereafter be
  amended.

      (Q) "Merit Award" shall mean an award of Common Stock issued pursuant
  to Section 9 of the Plan.

      (R) "Non-Employee Director" shall mean a non-employee director within
  the  meaning  of  applicable  regulatory  requirements,  including  those
  promulgated under Section 16 of the Exchange Act.

      (S)  "Nonqualified  Stock  Option"  or  "NQSO"  shall  mean an Option
  granted  pursuant  to this Plan  which does not  qualify as an  Incentive
  Stock Option.

      (T) "Option" shall mean the right to purchase Common Stock at a price
  to be  specified  and upon terms to be  designated  by the  Committee  or
  otherwise determined pursuant to this Plan. An Option shall be designated
  by the  Committee as a  Nonqualified  Stock Option or an Incentive  Stock
  Option.

      (U)  "Original  Option" shall mean an option as defined in Subsection
  (D) of Section 6 of the Plan.

      (V)  "Outside  Director"  shall mean a director of the Company who is
  not also an Employee of the Company.

      (W)  "Performance  Period"  shall mean the period  designated  by the
  Committee during which the performance objectives shall be measured.

      (X) "Performance Share Award" shall mean an award of shares of Common
  Stock, the issuance of which is contingent upon attainment of performance
  objectives specified by the Committee.

      (Y)  "Performance  Shares"  shall mean those  shares of Common  Stock
  issuable pursuant to a Performance Share Award.

      (Z) "Personal  Representative"  shall mean the person or persons who,
  upon the disability or incompetence  of an Employee or Outside  Director,
  shall have  acquired  on behalf of the  Employee  or Outside  Director by
  legal proceeding or otherwise the right to receive the benefits specified
  in this Plan.

      (AA) "Plan" shall mean this Ashland Inc. 1993 Stock Incentive Plan.

      (BB)  "Reload  Option"  shall  mean an  option  granted  pursuant  to
  Subsection (D) of Section 6 of the Plan.

<PAGE>
      (CC)  "Restricted  Period"  shall mean the period  designated  by the
  Committee  during  which  Restricted  Stock  may not be  sold,  assigned,
  transferred,  pledged, or otherwise encumbered,  which period in the case
  of Employees shall not be less than one year from the date of grant,  and
  in the case of Outside  Directors  is the period set forth in  subsection
  (B) of Section 8.

      (DD)  "Restricted  Stock"  shall  mean those  shares of Common  Stock
  issued  pursuant  to a  Restricted  Stock  Award which are subject to the
  restrictions, terms, and conditions set forth in the related Agreement.

      (EE)  "Restricted  Stock  Award"  shall  mean an award of  Restricted
  Stock.

      (FF)  "Retained  Distributions"  shall mean any  securities  or other
  property (other than regular cash  dividends)  distributed by the Company
  in respect of Restricted Stock during any Restricted Period.

      (GG)  "Retirement"  shall mean  retirement  of an  Employee  from the
  employ of the Company at any time as  described  in the Ashland  Inc. and
  Affiliates Pension Plan or in any successor pension plan, as from time to
  time in effect.

      (HH)  "Section  16(b)  Optionee"  shall  mean an  Employee  or former
  Employee who is subject to Section 16(b) of the Exchange Act.

      (II) "Stock  Appreciation Right" or "SAR" shall mean the right of the
  holder to elect to  surrender an Option or any portion  thereof  which is
  then exercisable and receive in exchange therefor shares of Common Stock,
  cash,  or a  combination  thereof,  as the case may be, with an aggregate
  value equal to the excess of the Fair Market Value of one share of Common
  Stock over the Exercise Price specified in such Option  multiplied by the
  number of  shares  of Common  Stock  covered  by such  Option or  portion
  thereof which is so surrendered.  An SAR may only be granted concurrently
  with the grant of the related  Option.  An SAR shall be exercisable  upon
  any additional terms and conditions (including,  without limitation,  the
  issuance of Restricted Stock and the imposition of restrictions  upon the
  timing of exercise) which may be determined as provided in the Plan.

      (JJ)  "Subsidiary"  shall  mean  any  present  or  future  subsidiary
  corporations, as defined in Section 424 of the Code, of Ashland.

      (KK) "Tax Date" shall mean the date the  withholding  tax  obligation
  arises with respect to the exercise of an Award.

SECTION 3. STOCK SUBJECT TO THE PLAN

      There will be reserved for issuance under the Plan (upon the exercise
  of Options  and Stock  Appreciation  Rights,  upon  awards of  Restricted
  Stock,  Performance  Shares  and Merit  Awards  and for stock  bonuses on
  deferred awards of Restricted Stock and Performance Shares), an aggregate
  of 2,900,000  shares of Ashland Common Stock,  par value $1.00 per share;
  provided,  however,  that of such shares,  only  1,500,000  shares in the
  aggregate shall be available for issuance for Restricted Stock Awards and
  Merit  Awards.  Such shares shall be  authorized  but unissued  shares of
  Common Stock.  Except as provided in Sections 7 and 8, if any Award under
  the Plan shall expire or  terminate  for any reason  without  having been
  exercised in full, or if any Award shall be forfeited, the shares subject
  to the  unexercised  or  forfeited  portion of such Award  shall again be
  available for the purposes of the Plan.

SECTION 4. ADMINISTRATION

      The Plan shall be  administered  by the  Committee.  No person who is
  (or,  within one year prior to his or her  appointment as a member of the
  Committee,   was)  eligible  to  participate  in  the  Plan,   except  as
  specifically  authorized under subsection (B) of Section 8 herein,  or in
  any other  stock  option or stock bonus plan of the  Company,  shall be a
  member of the Committee.  The Committee shall have no authority regarding
  the granting of Restricted Stock to Outside Directors, as such grants are
  fixed pursuant to subsection (B) of Section 8 of the Plan.

      In addition  to any  implied  powers and duties that may be needed to
  carry out the  provisions of the Plan,  the Committee  shall have all the
  powers  vested  in it by the  terms  of  the  Plan,  including  exclusive
  authority  (except as to 
<PAGE>
  Awards of Restricted Stock  granted to Outside  Directors)  to select the
  Employees  to be granted  Awards under the Plan,  to determine  the type,
  size and terms of the  Awards to be made to each  Employee  selected,  to
  determine the time when Awards will be granted, and to prescribe the form
  of the Agreements  embodying  Awards made under the Plan.  Subject to the
  provisions of the Plan specifically  governing Awards of Restricted Stock
  granted or to be granted to Outside Directors  pursuant to subsection (B)
  of Section 8 herein,  the Committee  shall be authorized to interpret the
  Plan and the  Awards  granted  under the Plan,  to  establish,  amend and
  rescind any rules and regulations relating to the Plan, to make any other
  determinations   which  it  believes   necessary  or  advisable  for  the
  administration  of the Plan,  and to  correct  any  defect or supply  any
  omission or reconcile  any  inconsistency  in the Plan or in any Award in
  the manner and to the extent the  Committee  deems  desirable to carry it
  into effect.  Any decision of the Committee in the  administration of the
  Plan, as described herein, shall be final and conclusive.

      The  Committee  may  act  only  by a  majority  of its  members.  Any
  determination  of the  Committee  may be  made,  without  notice,  by the
  written  consent of the  majority  of the  members of the  Committee.  In
  addition,  the Committee may authorize any one or more of their number or
  any officer of the Company to execute and deliver  documents on behalf of
  the Committee.  No member of the Committee shall be liable for any action
  taken or omitted to be taken by him or her or by any other  member of the
  Committee in connection with the Plan,  except for his or her own willful
  misconduct or as expressly provided by statute.

      The  provisions of this Section 4 with respect to decisions  made by,
  and  authority of, the  Committee  shall be subject to the  provisions of
  subsection (B) of Section 8 herein.

SECTION 5. ELIGIBILITY

      Awards may only be granted (i) to  individuals  who are  Employees of
  Ashland, and (ii) as expressly provided in subsection (B) of Section 8 of
  the Plan,  to  individuals  who are duly  elected  Outside  Directors  of
  Ashland.

SECTION 6. STOCK OPTIONS

A. Designation and Price.

      (a) Any Option  granted under the Plan may be granted as an Incentive
  Stock Option or as a Nonqualified  Stock Option as shall be designated by
  the Committee at the time of the grant of such Option.  Each Option shall
  be evidenced by an Agreement between the recipient and the Company, which
  Agreement  shall  specify  the  designation  of the Option as an ISO or a
  NQSO, as the case may be, and shall contain such terms and  conditions as
  the Committee,  in its sole discretion,  may determine in accordance with
  the Plan.

      (b) Every Incentive Stock Option shall provide for a fixed expiration
  date of not later  than ten  years  from the date  such  Incentive  Stock
  Option is granted.

      (c) The Exercise Price of Common Stock issued pursuant to each Option
  (other than a Reload  Option) shall be fixed by the Committee at the time
  of the  granting of the Option;  provided,  however,  that such  Exercise
  Price shall in no event be less than 100% of the Fair Market Value of the
  Common Stock on the date such Option is granted.

B. Exercise.

      The Committee  may, in its  discretion,  provide for Options  granted
  under the Plan to be exercisable in whole or in part; provided,  however,
  that no Option (other than a Reload Option) shall be exercisable prior to
  the first  anniversary  of the date of its grant,  except as  provided in
  Section 11 or as the Committee  otherwise  determines in accordance  with
  the Plan, and in no case may an Option be exercised at any time for fewer
  than 50 shares (or the total  remaining  shares  covered by the Option if
  fewer than 50 shares) during the term of the Option. The specified number
  of shares will be issued  upon  receipt by Ashland of (i) notice from the
  holder  thereof of the exercise of an Option,  and (ii) either payment to
  Ashland (as provided in this  Section 6,  subsection  (C) below),  of the
  Exercise  Price for the number of shares with respect to which the Option
  is exercised,  or with approval of the  Committee,  a secured  promissory
  note as  hereinafter  provided.  Each such  notice and  payment  shall be
  delivered  or mailed by postpaid  mail,  addressed  to the  Treasurer  of
<PAGE>

  Ashland at Ashland Inc., 1000 Ashland Drive, Russell, Kentucky, 41169, or
  such other place as Ashland may designate from time to time.

C. Payment for Shares.

      Except as otherwise  provided in this  Section 6, the Exercise  Price
  for the Common Stock shall be paid in full when the Option is  exercised.
  Subject to such rules as the Committee may impose, the Exercise Price may
  be paid in whole or in part (i) in cash,  (ii) in whole  shares of Common
  Stock owned by the Employee and  evidenced  by  negotiable  certificates,
  valued at their Fair Market Value (which shares of Common Stock must have
  been owned by the Employee six months or longer, and not used to effect a
  stock  Option  exercise  within  the  preceding  six  months,  unless the
  Committee specifically provides otherwise), (iii) by Attestation, (iv) by
  a  combination  of  such  methods  of  payment,  or  (v)  by  such  other
  consideration as shall constitute  lawful  consideration for the issuance
  of Common  Stock and be approved  by the  Committee  (including,  without
  limitation,  effecting  a  "cashless  exercise,"  with a  broker,  of the
  Option).  "Attestation"  means the  delivery  to Ashland  of a  completed
  Attestation  Form prescribed by Ashland setting forth the whole shares of
  Common Stock owned by the Employee  which the Employee  wishes to utilize
  to pay the Exercise  Price.  The Common  Stock listed on the  Attestation
  Form must have been owned by the Employee  six months or longer,  and not
  have been used to effect an Option  exercise  within  the  preceding  six
  months,  unless  the  Committee  specifically  provides  otherwise.   The
  Committee may, in its discretion, authorize payment of all or any part of
  the  Exercise  Price  over a period of not more than five  years from the
  date the Option is exercised,  In such instance any unpaid balance of the
  Exercise  Price shall be  evidenced  by the  Employee's  promissory  note
  payable to the order of Ashland which shall be secured by such collateral
  and shall bear interest at such rate or rates as determined  from time to
  time by the Committee.

D.  Reload Options

      The  Committee  shall  have the  authority  to specify at the time of
  grant that an Employee  shall be granted  another Stock Option (a "Reload
  Option") in the event such  Employee  exercises  all or a part of a Stock
  Option (an "Original  Option") by surrendering in accordance with Section
  6, subsection (C) already owned shares of Common Stock in full or partial
  payment of the Exercise Price under such Original Option,  subject to the
  availability  of  shares of  Common  Stock  under the Plan at the time of
  exercise.  Each  Reload  Option  shall cover a number of shares of Common
  Stock  equal to the  number  of shares of  Common  Stock  surrendered  in
  payment of the Exercise Price,  shall have an Exercise Price per share of
  Common  Stock equal to the Fair Market  Value of the Common  Stock on the
  date of grant of such  Reload  Option  and  shall  expire  on the  stated
  expiration  date  of the  Original  Option.  A  Reload  Option  shall  be
  exercisable  at any time and from time to time from and after the date of
  grant of such Reload Option (or, as the Committee in its sole  discretion
  shall  determine at the time of grant,  at such time or times as shall be
  specified in the Reload Option); provided,  however, that a Reload Option
  granted to a Section 16(b) Optionee  shall not be exercisable  during the
  first six months from the date of grant of such Reload Option.  The first
  such  Reload  Option may provide for the grant,  when  exercised,  of one
  subsequent   Reload  Option  to  the  extent  and  upon  such  terms  and
  conditions,  consistent  with this  Section  6,  subsection  (D),  as the
  Committee in its sole  discretion  shall  specify at or after the time of
  grant of such Reload  Option.  A Reload  Option shall  contain such other
  terms  and   conditions   which  may   include  a   restriction   on  the
  transferability  of the number of shares of Common  Stock  received  upon
  exercise of the  Original  Option  reduced by a number of shares equal in
  value to the tax liability incurred upon exercise as the Committee in its
  sole  discretion  may  deem  desirable  which  may  be set  forth  in the
  Agreement evidencing the Reload Option.

SECTION 7. STOCK APPRECIATION RIGHTS

      The Committee  may grant Stock  Appreciation  Rights  pursuant to the
  provisions of this Section 7 to any holder of any Option  (including  any
  Reload Option) granted under the Plan with respect to all or a portion of
  the shares  subject  to the  related  Option.  An SAR may only be granted
  concurrently  with the grant of the related Option.  Subject to the terms
  and provisions of this Section 7, each SAR shall be  exercisable  only at
  the same time and to the same  extent the related  Option is  exercisable
  and in no event after the termination of the related Option. An SAR shall
  be exercisable only when the Fair Market Value (determined as of the date
  of  exercise  of the SAR) of each share of Common  Stock with  respect to
  which the SAR is to be  exercised  shall  exceed the  Exercise  Price per
  share of Common Stock subject to 

<PAGE>
  the related Option. An SAR granted under the Plan shall be exercisable in
  whole or in part by notice to Ashland.  Such notice  shall state that the
  holder of the SAR elects to exercise  the SAR and the number of shares in
  respect of which the SAR is being exercised. For purposes of this Section
  7, the  date of  exercise  of an SAR  shall  mean  the date on which  the
  Company receives such notice.

      Subject  to the  terms and  provisions  of this  Section  7, upon the
  exercise of an SAR, the holder  thereof shall be entitled to receive from
  Ashland  consideration (in the form hereinafter  provided) equal in value
  to the  excess of the Fair  Market  Value  (determined  as of the date of
  exercise of the SAR) of each share of Common  Stock with respect to which
  such SAR has been  exercised  over the Exercise Price per share of Common
  Stock subject to the related  Option.  The Committee may stipulate in the
  Agreement  the form of  consideration  which shall be  received  upon the
  exercise of an SAR. If no  consideration is specified  therein,  upon the
  exercise of an SAR, the holder may specify the form of  consideration  to
  be received by such holder,  which shall be in shares of Common Stock, or
  in cash,  or partly in cash and partly in shares of Common Stock  (valued
  at Fair Market  Value on the date of exercise of the SAR) , as the holder
  shall  request;  provided,  however,  that  the  Committee,  in its  sole
  discretion,  may  disapprove  the  form of  consideration  requested  and
  instead  authorize the payment of such  consideration in shares of Common
  Stock (valued as aforesaid),  or in cash, or partly in cash and partly in
  shares of Common Stock.

      Upon the  exercise  of an SAR,  the  related  Option  shall be deemed
  exercised  to the  extent of the  number of shares of Common  Stock  with
  respect to which such SAR is exercised and to that extent a corresponding
  number of shares of Common  Stock  shall not again be  available  for the
  grant of Awards under the Plan.  Upon the exercise or  termination of the
  related Option,  the SAR with respect thereto shall be considered to have
  been  exercised  or  terminated  to the extent of the number of shares of
  Common Stock with respect to which the related Option was so exercised or
  terminated.

SECTION 8. RESTRICTED STOCK AWARDS

A. Awards to Employees

      The  Committee  may  make an award of  Restricted  Stock to  selected
  Employees,  evidenced by an Agreement  which shall contain such terms and
  conditions as the Committee, in its sole discretion,  may determine.  The
  amount  of each  Restricted  Stock  Award  and the  respective  terms and
  conditions of each Award (which terms and conditions need not be the same
  in  each  case)  shall  be  determined  by  the  Committee  in  its  sole
  discretion.  As a condition to any Award  hereunder,  the  Committee  may
  require  an  Employee  to pay to the  Company  an amount  equal to, or in
  excess of, the par value of the shares of Restricted Stock awarded to him
  or her. Any such Restricted Stock Award shall automatically expire if not
  purchased in accordance with the Committee's  requirements  within thirty
  (30) days after the date of grant. Subject to the terms and conditions of
  each  Restricted  Stock Award,  the Employee,  as the owner of the Common
  Stock issued as Restricted Stock,  shall have all rights of a shareholder
  including,  but not limited to, voting rights as to such Common Stock and
  the right to receive dividends thereon when, as and if paid.

      In the  event  that a  Restricted  Stock  Award  has been  made to an
  Employee whose  employment or service is subsequently  terminated for any
  reason prior to the lapse of all  restrictions  thereon,  such Restricted
  Stock will be  forfeited  in its  entirety  by such  Employee;  provided,
  however,  that the  Committee  may,  in its sole  discretion,  limit such
  forfeiture.  Any  Restricted  Stock so forfeited by an Employee shall not
  again be available for the grant of Awards under the Plan.

      Employees  may be offered  the  opportunity  to defer the  receipt of
  payment of vested  shares of  Restricted  Stock,  and Common Stock may be
  granted as a bonus for deferral, under terms as may be established by the
  Committee from time to time;  however, in no event shall the Common Stock
  granted as a bonus for  deferral  exceed 20% of the  Restricted  Stock so
  deferred.
<PAGE>

B. Awards to Outside Directors

      During  the term of the  Plan,  (i)  each  Outside  Director  who was
  granted an award of restricted  stock under the Long-Term  Incentive Plan
  on January 26, 1989 and who continues to serve as an Outside  Director on
  January 31, 1994 shall be granted an Award of 1,000 shares of  Restricted
  Stock on January 31, 1994; (ii) each Outside  Director who was granted an
  award of restricted stock under such Long-Term  Incentive Plan other than
  those  Outside  Directors in (i) above shall be granted an Award of 1,000
  shares of Restricted Stock upon the fifth anniversary of his or her prior
  award under the Long-Term  Incentive  Plan;  and (iii) each person who is
  hereafter duly  appointed or elected as an Outside  Director and who does
  not receive an award under the Long-Term Incentive Plan shall be granted,
  effective on the date of his or her appointment or election to the Board,
  an Award of 1,000  shares of  Restricted  Stock.  All  Awards  under this
  subsection  (B) are subject to the  limitation on the number of shares of
  Common  Stock  available  pursuant  to  Section  3 and to the  terms  and
  conditions set forth in this subsection (B) and subsection (C) below.

      As a condition to any Award  hereunder,  the Outside Director will be
  required to pay to the Company a  non-refundable  amount equal to the par
  value of the shares of  Restricted  Stock awarded to him or her. Upon the
  granting of the Restricted  Stock Award,  such Outside  Director shall be
  entitled  to all rights  incident  to  ownership  of Common  Stock of the
  Company with respect to his or her Restricted Stock,  including,  but not
  limited  to,  the right to vote such  shares of  Restricted  Stock and to
  receive dividends thereon when, as and if paid; provided,  however,  that
  in no case may any  shares of  Restricted  Stock  granted  to an  Outside
  Director be sold, assigned, transferred, pledged, or otherwise encumbered
  during the  Restricted  Period which shall not lapse until the earlier to
  occur of the following:  (i) normal  retirement from the Board at age 70,
  (ii) the death or disability of such Outside Director, (iii) a 50% change
  in the beneficial ownership of the Company as defined in Rule 13d-3 under
  the Exchange Act, or (iv) voluntary  early  retirement to take a position
  in governmental  service.  In the case of voluntary  resignation or other
  termination of service of an Outside  Director prior to the occurrence of
  any of the events  described in (i), (ii), (iii) or (iv) of the preceding
  sentence,  any grant of  Restricted  Stock made to him or her pursuant to
  this  subsection  (B) will be  forfeited by such  Outside  Director.  Any
  Restricted  Stock so forfeited by an Outside  Director shall not again be
  available  for the grant of Awards  under the  Plan.  As used  herein,  a
  director shall be deemed "disabled" when he or she is unable to attend to
  his or her duties and  responsibilities  as a member of the Board because
  of incapacity due to physical or mental illness.

C. Transferability

      Subject to subsection (B) of Section 15 hereof,  Restricted Stock may
  not be sold,  assigned,  transferred,  pledged,  or otherwise  encumbered
  during a Restricted  Period,  which,  in the case of Employees,  shall be
  determined  by the  Committee  and which  shall not be less than one year
  from the date such  Restricted  Stock was  awarded,  and,  in the case of
  Outside Directors,  shall be determined in accordance with subsection (B)
  of this Section 8. The Committee may, at any time,  reduce the Restricted
  Period with respect to any outstanding shares of Restricted Stock awarded
  under the Plan to Employees, but in no event shall such Restricted Period
  be less than one year.

      During  the  Restricted   Period,   certificates   representing   the
  Restricted  Stock and any Retained  Distributions  shall be registered in
  the  recipient's  name and bear a  restrictive  legend to the effect that
  ownership of such Restricted Stock (and any such Retained Distributions),
  and the  enjoyment of all rights  appurtenant  thereto are subject to the
  restrictions,  terms,  and  conditions  provided  in  the  Plan  and  the
  applicable  Agreement.  Such  certificates  shall  be  deposited  by  the
  recipient  with  the  Company,   together  with  stock  powers  or  other
  instruments  of  assignment,  each  endorsed in blank,  which will permit
  transfer to the Company of all or any portion of the Restricted Stock and
  any  securities   constituting  Retained  Distributions  which  shall  be
  forfeited  in  accordance  with the Plan  and the  applicable  Agreement.
  Restricted Stock shall constitute issued and outstanding shares of Common
  Stock for all corporate  purposes.  The recipient  will have the right to
  vote such  Restricted  Stock,  to receive  and retain  all  regular  cash
  dividends,  and to exercise all other rights, powers, and privileges of a
  holder of Common Stock with respect to such  Restricted  Stock,  with the
  exception  that (i) the recipient will not be entitled to delivery of the
  stock  certificate or certificates  representing  such  Restricted  Stock
  until the restrictions  applicable  thereto shall have expired;  (ii) the
  Company  will  retain  custody  of all  Retained  Distributions  made  or
  declared  with  respect  to  the  Restricted  Stock  (and  such  Retained
  Distributions  will  be  subject  to the  same  restrictions,  terms  and
  conditions as are applicable to the Restricted Stock) until such time, if
  ever,  as the  Restricted  Stock  with  respect  to which  such  Retained
  Distributions  shall have been made,  paid, or declared shall have 
<PAGE>
  become vested, and such Retained Distributions shall not bear interest or
  be segregated in separate  accounts;  (iii) subject to subsection  (B) of
  Section 15 hereof, the recipient may not sell, assign, transfer,  pledge,
  exchange,  encumber,  or dispose of the Restricted  Stock or any Retained
  Distributions  during  the  Restricted  Period;  and (iv) a breach of any
  restrictions, terms, or conditions provided in the Plan or established by
  the  Committee  with  respect  to  any   Restricted   Stock  or  Retained
  Distributions  will cause a forfeiture of such  Restricted  Stock and any
  Retained Distributions with respect thereto.

SECTION 9.  MERIT AWARDS

      The  Committee  may from time to time  make an award of Common  Stock
  under the Plan to selected Employees for such reasons and in such amounts
  as the Committee,  in its sole discretion,  may determine. As a condition
  to any such Merit Award,  the Committee may require an Employee to pay to
  the  Company  an amount  equal to, or in excess  of, the par value of the
  shares of Common Stock awarded to him or her.

SECTION 10. PERFORMANCE SHARES

      The  Committee  may make  awards of  Common  Stock,  evidenced  by an
  Agreement,  to selected Employees on the basis of the Company's financial
  performance  in any given period.  Subject to the provisions of the Plan,
  the  Committee  shall have sole and complete  authority to determine  the
  Employees who shall  receive such  Performance  Shares,  to determine the
  number of such shares to be granted for each Performance  Period,  and to
  determine the duration of each such Performance Period. There may be more
  than  one  Performance  Period  in  existence  at any one  time,  and the
  duration of Performance Periods may differ from each other.

      The  Committee   shall  establish   performance   measures  for  each
  Performance  Period on the basis of such criteria and to accomplish  such
  objectives  as  the  Committee  may  from  time  to  time,  in  its  sole
  discretion,  determine.  Such  measures  may  include,  but  shall not be
  limited  to,  return  on  investment,   earnings  per  share,  return  on
  shareholders' equity, or return to shareholders. The performance measures
  determined by the Committee  shall be established  prior to the beginning
  of each Performance  Period but may be subject to such later revisions as
  the Committee shall deem appropriate. Performance Shares may not be sold,
  assigned, transferred, pledged, or otherwise encumbered, except as herein
  provided and as provided in  subsection  (E) of Section 11 and subject to
  subsection (B) of Section 15, during the Performance Period.

      The Committee shall determine, in its sole discretion,  the manner of
  payment,  which may include (i) cash,  (ii)  shares of Common  Stock,  or
  (iii) shares of  Restricted  Stock in such  proportions  as the Committee
  shall  determine.  Employees may be offered the  opportunity to defer the
  receipt of payment of earned Performance  Shares, and Common Stock may be
  granted as a bonus for deferral  under terms as may be established by the
  Committee from time to time;  however, in no event shall the Common Stock
  granted as a bonus for deferral exceed 20% of the  Performance  Shares so
  deferred.

      An  Employee  must  be  employed  by  the  Company  at  the  end of a
  Performance  Period in order to be  entitled  to payment  of  Performance
  Shares in respect of such period; provided, however, that in the event of
  an Employee's  cessation of employment  before the end of such period, or
  upon the occurrence of his or her death,  retirement,  or disability,  or
  other reason  approved by the  Committee,  the Committee may, in its sole
  discretion, limit such forfeiture.

SECTION 11. CONTINUED EMPLOYMENT, AGREEMENT TO SERVE AND EXERCISE PERIODS

      (A) Subject to the  provisions of subsection  (F) of this Section 11,
  every Option  (other than a Reload  Option) and SAR shall provide that it
  may not be  exercised  in whole or in part for a period of one year after
  the date of granting  such Option  (unless  otherwise  determined  by the
  Committee)  and, if the employment of the Employee shall  terminate,  for
  any reason other than death or disability  (as defined in subsection  (C)
  of this Section 11) as determined by the  Committee,  prior to the end of
  such one year  period or with  respect  to any Reload  Option  such other
  period as may be  
<PAGE>
  specified by the  Committee  within  which such Reload  Option may not be
  exercised,   the  Option  granted  to  such  Employee  shall  immediately
  terminate.

      (B) Every  Option shall  provide that in the event the Employee  dies
  while  employed  by  Ashland;  during the period in which  Options may be
  exercised  by an  Employee  determined  to be  disabled  as  provided  in
  subsection (C) of this Section 11, or within three months after cessation
  of employment  for any cause,  such Option shall be  exercisable,  at any
  time or from time to time, prior to the fixed  termination date set forth
  in the Option,  by the  Beneficiaries  of the  decedent for the number of
  shares  which  the  Employee   could  have  acquired   under  the  Option
  immediately prior to the Employee's death.

      (C) Every Option shall  provide that in the event the  employment  of
  any Employee  shall cease by reason of  disability,  as determined by the
  Committee at any time during the term of the Option, such Option shall be
  exercisable,  at any time or from time to time by such  Employee  for the
  number of shares which the Employee  could have acquired under the Option
  immediately  prior to the  Employee's  disability.  An Option  held by an
  Employee  determined by the  Committee to be disabled  prior to September
  19, 1996 shall be  exercisable  during a period of one year of continuing
  disability  following   termination  of  employment  by  reason  of  such
  disability.  An Option held by an Employee determined by the Committee to
  be disabled on or after  September 19, 1996 shall be  exercisable  at any
  time prior to the fixed termination date set forth in the Option. As used
  herein,  an  Employee  will be deemed  "disabled"  when he or she becomes
  unable to perform the functions required by his or her regular job due to
  physical  or  mental  illness  and,  in  connection  with the grant of an
  Incentive  Stock  Option,  shall be  deemed  disabled  if he or she falls
  within the meaning of that term as  provided  in Section  22(e)(3) of the
  Code.  The  determination  by the  Committee  of any  question  involving
  disability shall be conclusive and binding.

      (D) Every Option shall  provide that in the event the  employment  of
  any  Employee  shall  cease by reason of  Retirement,  such Option may be
  exercised  only in  respect of the  number of shares  which the  Employee
  could  have  acquired  under  the  Option   immediately   prior  to  such
  Retirement.  Options held by an Employee  who retires  prior to September 
  19,  1996 shall be  exercisable  for a period of three  years  after such
  Retirement  date,  which  three-year   period  may  be  extended  at  the
  discretion of the  Committee.  Options held by an Employee who retires on
  or  after  September19,   1996  shall  be  exercisable  until  the  fixed
  termination date set forth in the Option.

      (E) Except as provided in  subsections  (A),  (B), (C) (D) and (F) of
  this Section 11, every  Option shall  provide that it shall  terminate on
  the  earlier  to occur of the  fixed  termination  date set  forth in the
  Option or three months after  cessation of the Employee's  employment for
  any cause  only in respect  of the  number of shares  which the  Employee
  could have acquired under the Option  immediately prior to such cessation
  of employment;  provided,  however, that no Option may be exercised after
  the fixed termination date set forth in the Option.

      (F) Notwithstanding any provision of this Section 11 to the contrary,
  any Award granted  pursuant to the Plan,  except a Restricted Stock Award
  to Outside  Directors,  which is governed by Section 8,  subsection  (B),
  may, in the  discretion  of the  Committee or as provided in the relevant
  Agreement, become exercisable, at any time or from time to time, prior to
  the fixed  termination date set forth in the Award for the full number of
  awarded  shares or any part  thereof,  less such numbers as may have been
  theretofore  acquired  under  the  Award  (i) from and after the time the
  Employee  ceases to be an  Employee of Ashland as a result of the sale or
  other  disposition by Ashland of assets or property  (including shares of
  any  Subsidiary) in respect of which such Employee had  theretofore  been
  employed  or as a result of which such  Employee's  continued  employment
  with Ashland is no longer  required,  and (ii) in the case of a Change in
  Control of Ashland, from and after the date of such Change in Control.

      (G) Each Employee granted an Award under this Plan shall agree by his
  or her acceptance of such Award to remain in the service of Ashland for a
  period of at least one year from the date of the Agreement respecting the
  Award between  Ashland and the Employee.  Such service shall,  subject to
  the terms of any contract  between  Ashland and such Employee,  be at the
  pleasure of Ashland and at such  compensation as Ashland shall reasonably
  determine from time to time. Nothing in the Plan, or in any Award granted
  pursuant  to the  Plan,  shall  confer  on any  individual  any  right to
  continue in the  employment  of or service to Ashland or interfere in any
  way with the right of Ashland to terminate the  Employee's  employment at
  any time.
<PAGE>

      (H) Subject to the  limitations set forth in Section 422 of the Code,
  the  Committee  may  adopt,  amend,  or  rescind  from  time to time such
  provisions as it deems  appropriate  with respect to the effect of leaves
  of absence  approved  by any duly  authorized  officer  of  Ashland  with
  respect to any Employee.

SECTION 12. WITHHOLDING TAXES

      Federal,  state or local law may  require  the  withholding  of taxes
  applicable  to gains  resulting  from the  exercise  of an Award.  Unless
  otherwise prohibited by the Committee, each Employee may satisfy any such
  tax  withholding  obligation  by  any  of the  following  means,  or by a
  combination of such means: (i) a cash payment,  (ii) authorizing  Ashland
  to withhold  from the shares of Common  Stock  otherwise  issuable to the
  Employee  pursuant  to the  exercise  or  vesting of an Award a number of
  shares having a Fair Market Value, as of the Tax Date, which will satisfy
  the amount of the  withholding  tax  obligation,  or (iii) by delivery to
  Ashland of a number of shares of Common  Stock having a Fair Market Value
  as of the Tax Date which will satisfy the amount of the  withholding  tax
  obligation arising from an exercise or vesting of an Award. An Employee's
  election to pay the  withholding  tax  obligation  by (ii) or (iii) above
  must be made on or before  the Tax Date,  is  irrevocable,  is subject to
  such rules as the  Committee  may adopt,  and may be  disapproved  by the
  Committee.  If the amount requested is not paid, the Committee may refuse
  to issue Common Stock under the Plan.

SECTION 13. ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

      In the event of any  change in the  outstanding  Common  Stock of the
  Company by reason of any stock split,  stock dividend,  recapitalization,
  merger,  consolidation,   reorganization,  combination,  or  exchange  of
  shares,  split-up,  split-off,  spin-off,  liquidation  or other  similar
  change in  capitalization,  or any  distribution  to common  stockholders
  other  than cash  dividends,  the  number  or kind of shares  that may be
  issued  under the Plan  pursuant  to  Section 3 and the number or kind of
  shares  subject  to, or the price per share under any  outstanding  Award
  shall be automatically adjusted so that the proportionate interest of the
  Employee or Outside Director shall be maintained as before the occurrence
  of such event.  Such  adjustment  shall be conclusive and binding for all
  purposes of the Plan.

SECTION 14. AMENDMENTS AND TERMINATIONS

      Unless the Plan shall have been  terminated as hereinafter  provided,
  the Plan shall  terminate  on, and no Award  (other than  Reload  Options
  automatically  granted  pursuant  to Section  6) shall be  granted  after
  January 26, 1998. The plan may be terminated,  modified or amended by the
  shareholders of the Company. The Board may at any time terminate,  modify
  or amend the Plan in such respects as it shall deem advisable;  provided,
  however,  that the Board may not,  without  approval  by the holders of a
  majority  of the  outstanding  shares of stock  present and voting at any
  annual or special  meeting  of  shareholders  of  Ashland:  (i)  increase
  (except as provided in Section 13) the maximum number of shares which may
  be issued  pursuant to the Awards granted under the Plan, (ii) change the
  class of persons  eligible to receive Awards,  (iii) change the manner of
  determining  the minimum  Exercise  Price of Options other than to change
  the manner of  determining  the Fair Market  Value of the Common Stock as
  set forth in Section 2, (iv) extend the period during which Awards may be
  granted or  exercised,  or (v) amend any provision of the Plan insofar as
  it applies  specifically  to  Restricted  Stock  Awards  granted or to be
  granted to Outside Directors.

SECTION 15. MISCELLANEOUS PROVISIONS

      (A) Except as to Awards to Outside  Directors,  no  Employee or other
  person  shall have any claim or right to be  granted  an Award  under the
  Plan.

      (B) An Employee's or Outside Director's rights and interest under the
  Plan may not be  assigned  or  transferred  in  whole or in part,  either
  directly or by operation  of law or otherwise  (except in the event of an
  Employee's or Outside  Director's  death,  by will or the laws of descent
  and distribution),  including,  but not by way of limitation,  execution,
<PAGE>
  levy, garnishment, attachment, pledge, bankruptcy or in any other manner,
  and no such right or interest of any Employee or Outside  Director in the
  Plan shall be subject to any obligation of liability of such  individual;
  provided,  however,  that an Employee's or Outside  Director's rights and
  interest  under the plan may,  subject to the discretion and direction of
  the Committee,  be made transferable by such Employee or Outside Director
  during his or her lifetime.  Except as specified in Section 8, the holder
  of an Award  shall  have none of the  rights of a  shareholder  until the
  shares  subject  thereto  shall have been  registered  in the name of the
  person  receiving  or  person  or  persons  exercising  the  Award on the
  transfer books of the Company.

      (C) No Common Stock shall be issued  hereunder unless counsel for the
  Company shall be satisfied that such issuance will be in compliance  with
  applicable Federal, state, and other securities laws.

      (D) The expenses of the Plan shall be borne by the Company.

      (E) By accepting any Award under the Plan,  each Employee and Outside
  Director and each Personal  Representative or Beneficiary  claiming under
  or through him or her shall be conclusively  deemed to have indicated his
  or her acceptance and  ratification  of, and consent to, any action taken
  under the Plan by the Company, the Board or the Committee.

      (F) Awards granted under the Plan shall be binding upon Ashland,  its
successors, and assigns.

      (G) The  appropriate  officers of the Company shall cause to be filed
  any reports,  returns, or other information regarding Awards hereunder or
  any Common Stock issued  pursuant hereto as may be required by Section 13
  or 15(d) of the Exchange Act, or any other applicable  statute,  rule, or
  regulation.

      (H)  Nothing  contained  in this  Plan  shall  prevent  the  Board of
  Directors  from adopting other or additional  compensation  arrangements,
  subject to shareholder approval if such approval is required.

      (I) Each  Employee  shall be deemed to have been granted any Award on
  the date the Committee  took action to grant such Award under the Plan or
  such later date as the Committee in its sole  discretion  shall determine
  at the time such grant is authorized;  provided,  however,  that a Reload
  Option  shall be  deemed to have  been  granted  on the date on which the
  Original  Option is exercised or such later date as the  Committee in its
  sole discretion  shall determine prior to the date on which such exercise
  occurs  and a  subsequent  Reload  Option  shall be  deemed  to have been
  granted on the date on which the underlying Reload Option is exercised or
  such later date as the Committee in its sole  discretion  shall determine
  prior to the date on which such exercise occurs.


SECTION 16. EFFECTIVENESS OF THE PLAN

      The Plan shall be  submitted to the  shareholders  of the Company for
  their  approval and adoption on January 28, 1993 or such other date fixed
  for the next meeting of  shareholders  or any adjournment or postponement
  thereof.  The Plan  shall  not be  effective  and no Award  shall be made
  hereunder unless and until the Plan has been so approved and adopted at a
  meeting of the Company's shareholders.

SECTION 17. GOVERNING LAW

      The  provisions  of this Plan shall be  interpreted  and construed in
  accordance with the laws of the Commonwealth of Kentucky.

      As amended and restated by the Board on September 19, 1996.





                                                  Exhibit 10.15


                                ASHLAND INC.
                         1995 PERFORMANCE UNIT PLAN
                      (As amended September 19, 1996)


1.       PURPOSE

         The purpose of this Ashland Inc. 1995  Performance  Unit Plan (the
"Plan")  is to  further  the  long-term  profitable  growth of  Ashland  by
offering a  long-term  incentive  in addition  to current  compensation  to
eligible  employees who will be largely  responsible for such growth to the
benefit of the Ashland  shareholders.  It is  expected  that this plan will
encourage  such  employees to remain with  Ashland and will also  encourage
qualified persons to seek and accept employment with Ashland.

2.       DEFINITIONS

         Terms  not  otherwise  defined  herein  shall  have the  following
meanings:

         (a)      "Ashland" means Ashland Inc., its divisions and subsidiaries.

         (b)      "Board" means the Board of Directors of Ashland Inc.

         (c)  "Change  in  Control"  shall be  deemed to occur (1) upon the
approval  of the  shareholders  of  Ashland  (or if  such  approval  is not
required,  upon the  approval  of the  Board) of (A) any  consolidation  or
merger of  Ashland  in which  Ashland is not the  continuing  or  surviving
corporation  or pursuant to which shares of Common Stock would be converted
into cash,  securities or other  property  other than a merger in which the
holders of Common Stock  immediately prior to the merger will have the same
proportionate  ownership  of  Common  Stock  of the  surviving  corporation
immediately  after the  merger,  (B) any sale,  lease,  exchange,  or other
transfer (in one transaction or a series of related transactions) of all or
substantially  all the  assets of Ashland  or (C)  adoption  of any plan or
proposal  for the  liquidation  or  dissolution  of  Ashland,  (2) when any
"person"  (as  defined in Section  3(a)(9) or 13(d) of the  Exchange  Act),
other than Ashland Inc. or any subsidiary or employee benefit plan or trust
maintained  by Ashland  Inc. or any of its  subsidiaries,  shall become the
"beneficial  owner"  (as  defined in Rule 13d-3  under the  Exchange  Act),
directly or indirectly, of more than 15% of the Common Stock outstanding at
the time, without the approval of the Board, or (3) if at any time during a
period of two consecutive  years,  individuals who at the beginning of such
period  constituted  the Board shall cease for any reason to  constitute at
least a  majority  thereof,  unless  the  election  or the  nomination  for
election  by  Ashland's  shareholders  of each  new  director  during  such
two-year  period  was  approved  by a vote of at  least  two-thirds  of the
directors  then still in office who were directors at the beginning of such
two-year period.

     (d) "Code"  means the Internal  Revenue Code of 1986,  as amended from
time to time.

     (e) "Committee" means the Personnel and Compensation  Committee of the
Board.

     (f) "Common Stock" means the common stock, $1.00 par value, of Ashland
Inc.

     (g) "Employee"  means an employee  selected for  participation  in the
Plan as set forth in Section 5.

     (h)  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
amended.
         (i) "Fair Market Value" means,  as of any specified date (or, if a
weekend or holiday,  the next preceding business day), the closing price of
a share of Common  Stock,  as reported on the  Composite  Tape for New York
Stock Exchange issues.

     (j)  "Participant"  means any Employee who receives a Performance Unit
Award under the Plan for a Performance Period.

<PAGE>


         (k)  "Performance   Goals"  mean  performance   goals  as  may  be
established  in writing by the  Committee  which may be based on  earnings,
stock  price,  return on  equity,  return on  investment,  total  return to
shareholders,  economic value added, debt rating or achievement of business
or operational goals, such as drilling or exploration targets or profit per
barrel. Such goals may be absolute in their terms or measured against or in
relationship  to other  companies  comparably or otherwise  situated.  Such
performance  goals  may be  particular  to an  Employee  or  the  division,
department, branch, line of business, subsidiary or other unit in which the
Employee works and/or may be based on the performance of Ashland generally.

         (l)  "Performance  Period" means the period of time  designated by
the  Committee  applicable  to a  Performance  Unit Award  during which the
Performance Goals shall be measured.

         (m)  "Performance  Unit Award" means an award made pursuant to the
provisions of this Plan, the payment of which is contingent upon attainment
of Performance Goals.

3.       SHARES: ADJUSTMENTS IN THE EVENT OF CHANGES IN CAPITALIZATION

         (a) Shares  Authorized  for Issuance.  There shall be reserved for
issuance  under  the Plan  2,200,000  shares of Common  Stock,  subject  to
adjustment   pursuant  to  subsection  (b)  below.  Such  shares  shall  be
authorized but unissued shares of Common Stock.

         (b) Adjustments in Certain  Events.  In the event of any change in
the outstanding  Common Stock by reason of any stock split, share dividend,
recapitalization,  merger, consolidation,  reorganization,  combination, or
exchange or  reclassification  of shares,  split-up,  split-off,  spin-off,
liquidation or other similar change in capitalization,  or any distribution
to common  shareholders  other than cash  dividends,  the number or kind of
shares that may be issued under the Plan shall be automatically adjusted to
that the  proportionate  interest of the  Employees  shall be maintained as
before the occurrence of such event.

4.       ADMINISTRATION

         Subject to the  express  provisions  of this Plan,  the  Committee
shall have full authority to construe,  interpret and administer this Plan,
to prescribe, amend and rescind rules and regulations relating to the Plan,
to make  Performance  Unit Awards,  to determine the terms,  provisions and
conditions  of the  respective  Performance  Unit Awards (which need not be
identical) and to make all other determinations  necessary or advisable for
the  Plan's  administration.  Decisions  of the  Committee  shall be final,
conclusive and binding upon all parties.

5.       ELIGIBILITY

         Performance  Unit Awards may be made only to  regular,  full-time,
salaried  employees of Ashland as selected by the  Committee.  Any Employee
may receive one or more Performance Unit Awards as the Committee shall from
time to time  determine,  and such  determinations  may be  different as to
different Employees and may vary as to different awards.  Nothing contained
in this Plan  shall be  construed  to limit the right of  Ashland  to grant
other forms of incentive  compensation  otherwise than under this Plan. The
Plan or the  receipt of a  Performance  Unit Award  shall not confer on any
individual  any right to continue in the employ of Ashland or  interfere in
any way with the right of Ashland to terminate his or her employment at any
time,  with or without cause,  despite the fact that such  termination  may
have an  adverse  impact  on the  Participant's  receipt  of  payment  of a
Performance Unit Award.

<PAGE>
6.       PERFORMANCE UNIT AWARDS

         (a) The Performance  Goals and Performance  Period applicable to a
Performance  Unit Award shall be set forth in writing by the  Committee  no
later than 90 days after the  commencement  of the  Performance  Period and
shall  be  communicated  to the  Employee.  The  Committee  shall  have the
discretion to later revise the Performance  Goals solely for the purpose of
reducing or eliminating the amount of compensation  otherwise  payable upon
attainment of the Performance  Goals;  provided that the Performance  Goals
and the amounts  payable upon  attainment of the  Performance  Goals may be
adjusted during any Performance Period to reflect promotions,  transfers or
other  changes in an  Employee's  employment  so long as such  changes  are
consistent  with the Performance  Goals  established for other Employees in
the same or similar positions.

         (b) In making a  Performance  Unit Award,  the  Committee may take
into  account  an  Employee's  responsibility  level,   performance,   cash
compensation   level,   incentive   compensation   awards  and  such  other
considerations as it deems  appropriate.  Each Performance Unit Award shall
be  established  in dollars or shares of Common Stock,  or a combination of
both, as determined by the Committee,  and shall be based on the Employee's
base salary on the date of the Performance  Unit Award. The original amount
of any Performance  Unit Award shall not exceed 400% of the Employee's then
annual base salary;  the amount paid out upon meeting the Performance Goals
shall not exceed the amount of such  Performance  Unit Award; and the total
amount of all  Performance  Unit Awards for a Performance  Period shall not
exceed 2% of  shareholders'  equity as shown in Ashland's  Annual Report to
Shareholders at the end of the fiscal year next preceding the  commencement
of such  Performance  Period.  In determining the amount of any Performance
Unit Award made, in whole or in part, in shares of Common Stock,  the value
thereof  shall be based on the Fair  Market  Value on the  first day of the
Performance Period or on such other date as the Board shall determine.

         (c) A Performance  Unit Award shall  terminate for all purposes if
the Employee  does not remain  continuously  employed and in good  standing
with Ashland until payment of such  Performance Unit Award. An Employee (or
his or her beneficiaries or estate) whose employment was terminated because
of death,  disability or retirement  will receive a pro rata portion of the
payment  of his or her award  based  upon the  portion  of the  Performance
Period  during  which he or she was so employed so long as the  Performance
Goals are subsequently achieved.

         (d) Payment with respect to  Performance  Unit Awards will be made
to Employees on a date or dates fixed by the Committee.  The amount of such
payment  shall be  determined  by the  Committee  and shall be based on the
original  amount of such  Performance  Unit Award  adjusted  to reflect the
attainment of the Performance Goals during the Performance Period.  Payment
may be made in one or more  installments  and may be made  wholly  in cash,
wholly  in shares  of  Common  Stock or  partly in cash and  partly in such
shares, all at the discretion of the Committee.

         In addition, Employees may be offered the opportunity to defer the
receipt of payment of a Performance Unit Award. Common Stock may be granted
(i) as a  bonus  for  deferral,  or (ii) as a  bonus  for  retaining  for a
specified period of time, Common Stock received in payment of a Performance
Unit Award,  all under such terms as may be  established  by the  Committee
from  time to time.  Notwithstanding,  in no event  shall  the value of the
Common Stock granted as a bonus for deferral or retention exceed 20% of the
value of the  Performance  Unit Award so deferred or retained.  Any and all
payments  made under the Plan shall be subject to the  applicable  federal,
state or local taxes required by law to be withheld.

         If payment of a Performance  Unit Award  established in dollars is
to be made in shares of Common Stock or partly in such  shares,  the number
of shares of Common  Stock to be  delivered  to an  Employee on any payment
date shall be determined by dividing (x) the amount payable by (y) the Fair
Market Value on the date the Board approves the Committee's decision to pay
the  Performance  Unit  Award  or on such  other  date as the  Board  shall
determine.


<PAGE>


         If payment of a Performance  Unit Award  established  in shares of
Common Stock is to be made in cash or partly in cash, the amount of cash to
be  paid  to an  Employee  on any  payment  date  shall  be  determined  by
multiplying  (x) the number of shares of Common Stock to be paid in cash on
such payment date with respect to such  Performance  Unit Award, by (y) the
Fair Market Value on the date the Board approves the  Committee's  decision
to pay the Performance  Unit Award or on such other date as the Board shall
determine.  Any payment may be subject to such  restrictions and conditions
as the Committee may determine.

7.       NONTRANSFERABILITY AND NO SHAREHOLDER RIGHTS

         The right to receive payment of a Performance Unit Award shall not
be  assigned  or  transferred  in whole or in part,  either  directly or by
operation  of law or  otherwise  (except by will or the laws of descent and
distribution)  including,  but not by way of limitation,  execution,  levy,
garnishment, attachment, pledge, bankruptcy or any other manner. The holder
of a Performance Unit Award payable in whole or in part in shares of Common
Stock shall have none of the rights of a  shareholder  with respect to such
award until shares of Common Stock shall have been  registered  in the name
of the person or persons  receiving  payment of such award on the  transfer
books of Ashland upon such payment.

8.       CHANGE IN CONTROL

         Upon a Change in  Control,  in order to  maintain a  Participant's
rights under the Plan,  there shall be an  acceleration  of any Performance
Period  relating  to  any  Performance  Unit  Award,  and  payment  of  any
Performance  Unit Award shall be made in cash as soon as practicable  after
such Change in Control  based upon  achievement  of the  Performance  Goals
applicable  to such award up to the date of the Change in Control.  If such
Performance  Unit  Award was  established  in shares of Common  Stock,  the
amount of cash to be paid to an Employee  with  respect to the  Performance
Unit Award shall be determined by  multiplying  (x) the number of shares of
Common  Stock  relating to such  Performance  Unit  Award,  by (y) the Fair
Market  Value on the date of the  Change  in  Control.  Further,  Ashland's
obligation with respect to such Performance Unit Award shall be assumed, or
new  obligations  substituted  therefor,  by  the  acquiring  or  surviving
corporation after such Change in Control. In addition, prior to the date of
such  Change in  Control,  the  Committee,  in its sole  judgment  may make
adjustment to any  Performance  Unit Award as may be appropriate to reflect
such Change in Control.

9.       GOVERNING LAW

         The provisions of this Plan shall be interpreted  and construed in
accordance with the laws of the Commonwealth of Kentucky.

10.      AMENDMENT AND TERMINATION

         The Plan shall be submitted to the  shareholders  for approval and
adoption on January 26, 1995 or such other date fixed for the next  meeting
of  shareholders  or  any   adjournment  or  postponement   thereof.   Upon
shareholder approval, the Plan will become effective as of October 1, 1994.
Unless  terminated  sooner by the  Committee,  to the extent  necessary  to
ensure that  Performance  Unit Award payments be deductible under the Code,
this Plan shall  terminate  on, and no  Performance  Unit  Awards  shall be
granted after, the first meeting of shareholders occurring in calendar year
2000.  Termination  of the Plan shall not affect any awards made  hereunder
which are  outstanding  on the date of  termination  and such awards  shall
continue  to be  subject  to the  terms  of the  Plan  notwithstanding  its
termination.  The Committee may amend,  alter or terminate this Plan at any
time without the prior approval of the Board;  provided,  however, that the
Committee may not, without approval by the Board and the shareholders:

     (i)  increase  the amount of  securities  that may be issued under the
Plan (except as provided in Section 3(b));

     (ii)  materially   modify  the  requirements  as  to  eligibility  for
participation in the Plan; or

     (iii)  otherwise   materially   increase  the  benefits  accruing  the
Employees under the Plan.



                                                  Exhibit 10.16

                                ASHLAND INC.
               INCENTIVE COMPENSATION PLAN FOR KEY EXECUTIVES
                      (As amended September 19, 1996)



1.       PURPOSE

     The principal purposes of the Ashland Inc. Incentive Compensation Plan
for Key  Executives  (the  "Plan")  are to  provide  to  Eligible  Officers
incentives to earn annual incentive compensation through the achievement of
performance  goals and to assist the Company in attracting,  motivating and
retaining key employees on a competitive basis.

2.       DEFINITIONS

     Terms not otherwise defined herein shall have the following meanings:

     (a) "Board" means the Board of Directors of Ashland Inc.

     (b) "Change in Control" shall be deemed to occur (1) upon the approval
of the  shareholders  of the Company (or if such  approval is not required,
upon the approval of the Board) of (A) any  consolidation  or merger of the
Company in which the Company is not the continuing or surviving corporation
or pursuant to which shares of Common  Stock would be converted  into cash,
securities  or other  property  other than a merger in which the holders of
Common  Stock   immediately   prior  to  the  merger  will  have  the  same
proportionate  ownership  of  Common  Stock  of the  surviving  corporation
immediately  after the  merger,  (B) any sale,  lease,  exchange,  or other
transfer (in one transaction or a series of related transactions) of all or
substantially  all the assets of the Company or (C) adoption of any plan or
proposal for the  liquidation or  dissolution of the Company,  (2) when any
"person"  (as  defined in Section  3(a)(9) or 13(d) of the  Exchange  Act),
other than the Company or any subsidiary or employee  benefit plan or trust
maintained  by the  Company or any of its  subsidiaries,  shall  become the
"beneficial  owner"  (as  defined in Rule 13d-3  under the  Exchange  Act),
directly or indirectly, of more than 15% of the Common Stock outstanding at
the time, without the approval of the Board, or (3) if at any time during a
period of two consecutive  years,  individuals who at the beginning of such
period  constituted  the Board shall cease for any reason to  constitute at
least a  majority  thereof,  unless  the  election  or the  nomination  for
election by the  Company's  shareholders  of each new director  during such
two-year  period  was  approved  by a vote of at  least  two-thirds  of the
directors  then still in office who were directors at the beginning of such
two-year period.

     (c) "Code"  means the Internal  Revenue Code of 1986,  as amended from
time to time.

     (d) "Committee" means the Personnel and Compensation  Committee of the
Board.

     (e) "Common Stock" means the common stock, $1.00 par value, of Ashland
Inc.

     (f) "Company" means Ashland Inc., its divisions and subsidiaries.

     (g) "Eligible Officer" means an executive officer described in Section
4.

     (h)  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
amended.

     (i) "Executive  Officer" means an executive officer as defined in Rule
3b-7 under the Exchange Act.

     (j) "Fair Market  Value"  means,  as of any  specified  date (or, if a
weekend or holiday,  the next preceding business day), the closing price of
a share of Common  Stock,  as reported on the  Composite  Tape for New York
Stock Exchange issues.

<PAGE>
     (k)  "Hurdle"  means  the  minimum  Performance  Goal(s)  that must be
reached in order for the Eligible Officer to receive any Incentive Award.

     (l) "Incentive  Award" means the amount determined by the Committee to
be payable to a Participant  upon the achievement of the Performance  Goals
for the particular Performance Period.

     (m) "Participant" means any Eligible Officer who receives an Incentive
Award under the Plan for a Performance Period.

     (n) "Performance  Goals" mean performance  goals as may be established
in writing by the  Committee  which may be based on earnings,  stock price,
return on  equity,  return on  investment,  total  return to  shareholders,
economic value added, debt rating or achievement of business or operational
goals, such as drilling or exploration  targets or profit per barrel.  Such
goals may be absolute in their terms or measured against or in relationship
to other companies comparably or otherwise situated. Such performance goals
may be  particular  to an  Eligible  Officer or the  division,  department,
branch,  line of business,  subsidiary  or other unit in which the Eligible
Officer  works  and/or  may be  based  on the  performance  of the  Company
generally.

     (o)  "Performance  Period"  means  an  annual  period  based  upon the
Company's  fiscal  year,  except to the  extent  the  Committee  determines
otherwise.

     (p)  "Target"  means the  Performance  Goal(s) that must be reached in
order for the Eligible Officer to receive the maximum  Incentive Award. The
maximum Incentive Award is a fixed percentage of the midpoint of the salary
range for the position  held by the Eligible  Officer and is based upon the
Eligible  Officer's level of employment.  No Eligible Officer may receive a
maximum Incentive Award more than 150% of their salary range midpoint.

3.       SHARES; ADJUSTMENTS IN THE EVENT OF CHANGES IN CAPITALIZATION

     (a) Shares  Authorized  for  Issuance.  There  shall be  reserved  for
issuance  under  the Plan  150,000  shares  of  Common  Stock,  subject  to
adjustment   pursuant  to  subsection  (b)  below.  Such  shares  shall  be
authorized but unissued shares of Common Stock.

     (b) Adjustments in Certain  Events.  In the event of any change in the
outstanding  Common  Stock by reason of any stock  split,  share  dividend,
recapitalization,  merger, consolidation,  reorganization,  combination, or
exchange or  reclassification  of shares,  split-up,  split-off,  spin-off,
liquidation or other similar change in capitalization,  or any distribution
to common  shareholders  other than cash  dividends,  the number or kind of
shares that may be issued under the Plan shall be automatically adjusted so
that  the  proportionate   interest  of  the  Eligible  Officers  shall  be
maintained as before the occurrence of such event.

4.       ELIGIBILITY

     The Chief  Executive  Officer and the Chief  Operating  Officer of the
Company,  plus any other Executive Officers chosen by the Committee,  shall
be eligible to participate in the Plan. An individual who becomes  eligible
to  participate  in the Plan  during the Plan Year may be  approved  by the
Committee for a partial year of participation.

5.       ADMINISTRATION

     Full power and  authority to construe,  interpret and  administer  the
Plan shall be vested in the Committee.  Decisions of the Committee shall be
final, conclusive and binding upon all parties.
<PAGE>

6.       AWARDS; PAYMENT

     (a) No later than 90 days after the  commencement of each  Performance
Period,  the Committee shall  establish in writing one or more  Performance
Goals, including the Hurdle and Target, that must be reached by an Eligible
Officer in order to receive an Incentive Award for such Performance Period.
The Committee  shall have the  discretion  to later revise the  Performance
Goals and the  amount  to be paid out upon the  attainment  of these  goals
solely  for  the  purpose  of  reducing  or   eliminating   the  amount  of
compensation  otherwise  payable upon attainment of the Performance  Goals;
provided that the Performance Goals and the amounts payable upon attainment
of the Performance  Goals may be adjusted during any Performance  Period to
reflect   promotions,   transfers  or  other  changes  in  a  Participant's
employment  so long as such  changes are  consistent  with the  Performance
Goals established for other Participants in the same or similar positions.

     (b) The  amount  payable  to a  Participant  shall be  based  upon the
achievement  of the  Performance  Goals and the  Participant  achieving the
highest possible individual  performance rating for the Performance Period.
To the extent that a  Participant  does not  achieve  the highest  possible
individual  performance  rating for the Performance  Period,  the Committee
shall have the discretion to reduce the amount payable to such Participant;
provided, however, that no payment for individual performance shall be made
unless the Performance Goals are achieved.

     (c) Payment of Incentive Awards shall be made on a date or dates fixed
by the Committee.  Payment may be made in one or more  installments and may
be made wholly in cash,  wholly in shares of Common Stock or a  combination
thereof as determined by the Committee.

     In addition,  Participants may be offered the opportunity to defer the
receipt of payment of an Incentive  Award.  Common Stock may be granted (i)
as a bonus for deferral or (ii) as a bonus for  retaining,  for a specified
period of time, Common Stock received in payment of an Incentive Award, all
under such terms as may be  established by the Committee from time to time.
Notwithstanding, in no event shall the value of the Common Stock granted as
a bonus for deferral or retention  exceed 20% of the value of the Incentive
Award so deferred or  retained.  Any and all  payments  made under the Plan
shall be subject to applicable  federal,  state or local taxes  required by
law to be withheld.

     If payment of an  Incentive  Award shall be made all or  partially  in
shares  of Common  Stock,  the  number  of  shares  of  Common  Stock to be
delivered  to a  Participant  on any payment  date shall be  determined  by
dividing (x) the original  dollar amount to be paid on the payment date (or
the part thereof  determined  by the Committee to be delivered in shares of
such  Incentive  Award) by (y) the Fair Market  Value on the date the Board
approves the Committee's decision to pay an Incentive Award.

     (d) An  Incentive  Award  shall  terminate  for  all  purposes  if the
Participant does not remain continuously employed and in good standing with
the  Company  until  the date of  payment  of such  award.  In the event an
Eligible Officer's employment is terminated because of death, disability or
retirement,  the Eligible  Officer (or his or her  beneficiaries or estate)
shall  receive a pro rata portion of the payment of an Incentive  Award for
which the Eligible  Officer would have  otherwise  been eligible based upon
the  portion  of the  Performance  Period  during  which  he or she  was so
employed so long as the Performance Goals are subsequently achieved.

7.       INALIENABILITY OF BENEFITS

     Incentive  Awards may not be  assigned or  transferred  in whole or in
part,  either directly or by operation of law or otherwise  (except by will
or pursuant to the laws of descent and distribution)  including, but not by
way  of  limitation,  execution,  levy,  garnishment,  attachment,  pledge,
bankruptcy or any other manner.

<PAGE>
8.       GOVERNING LAW

     The  provisions  of this Plan shall be  interpreted  and  construed in
accordance with laws of the Commonwealth of Kentucky.

9.       AMENDMENTS

     The  Committee  may amend,  alter or  terminate  this Plan at any time
without  the prior  approval  of the  Board;  provided,  however,  that the
Committee may not,  without  approval by the Board and the  shareholders of
the Company:

     (a)  increase  the amount of  securities  that may be issued under the
Plan (except as provided in Section 3(b));

     (b)  materially   modify  the   requirements  as  to  eligibility  for
participation in the Plan; or

     (c)   otherwise   materially   increase  the   benefits   accruing  to
participants under the Plan.

10.      CHANGE IN CONTROL

     Upon a Change in Control,  in order to maintain an Eligible  Officer's
rights under the Plan,  there shall be an  acceleration  of any Performance
Period relating to any Incentive  Award, and payment of any Incentive Award
shall be made in cash as soon as  practicable  after such Change in Control
based upon achievement of the Performance Goals applicable to such award up
to the date of the Change in Control.  Further,  the  Company's  obligation
with respect to such Incentive  Award shall be assumed,  or new obligations
substituted  therefor, by the acquiring or surviving corporation after such
Change  in  Control.  In  addition,  prior  to the date of such  Change  in
Control,  the Committee,  in its sole judgment,  may make adjustment to any
Incentive Award as may be appropriate to reflect such Change in Control.

11.      EFFECTIVE DATE; TERM OF THE PLAN

     This Plan shall be  submitted to the  shareholders  of the Company for
their  approval  and  adoption on January 26, 1995 or such other date fixed
for the next meeting of  shareholders  or any  adjournment or  postponement
thereof. If approved and adopted by the shareholders,  the Plan will become
effective  as of  September  14,  1994.  Unless  terminated  sooner  by the
Committee,  to the extent necessary to ensure that Incentive Award payments
be deductible under the Code, the Plan shall terminate on, and no Incentive
Awards shall be granted after, the first meeting of shareholders  occurring
in calendar year 2000.


                                                  Exhibit 10.17


                                ASHLAND INC.
                         DEFERRED COMPENSATION PLAN
                     (Amended as of September 19, 1996)



1.       PURPOSE

         The purpose of this Ashland Inc.  Deferred  Compensation Plan (the
"Plan"),  is to provide  eligible  key  employees  of the  Company  with an
opportunity to defer  compensation to be earned by them from the Company as
a means of saving for retirement or other future purposes.

2.       DEFINITIONS

         The following definitions shall be applicable throughout the Plan:

          (a)  "Accounting  Date"  means the last day of a quarter or, if a
weekend or holiday,  the next  preceding  business  day. 

          (b)   "Beneficiary"   means  the  person(s)   designated  by  the
Participant in accordance with Section 12.

         (c)      "Board" means the Board of Directors of Ashland Inc.

         (d)  "Change  in  Control"  shall be  deemed to occur (1) upon the
approval of the  shareholders  of the  Company (or if such  approval is not
required,  upon the  approval  of the  Board) of (A) any  consolidation  or
merger  of the  Company  in which  the  Company  is not the  continuing  or
surviving  corporation or pursuant to which shares of Common Stock would be
converted  into cash,  securities or other  property other than a merger in
which the holders of Common Stock immediately prior to the merger will have
the  same  proportionate   ownership  of  Common  Stock  of  the  surviving
corporation immediately after the merger, (B) any sale, lease, exchange, or
other transfer (in one transaction or a series of related  transactions) of
all or substantially all the assets of the Company,  or (C) adoption of any
plan or proposal for the  liquidation or  dissolution  of the Company,  (2)
when any "person"  (as defined in Section  3(a)(9) or 13(d) of the Exchange
Act), other than Ashland Inc. or any subsidiary or employee benefit plan or
trust maintained by Ashland Inc. or any of its  subsidiaries,  shall become
the  "beneficial  owner" (as defined in Rule 13d-3 under the Exchange Act),
directly or indirectly, of more than 15% of the Common Stock outstanding at
the time, without the approval of the Board, or (3) if at any time during a
period of two consecutive  years,  individuals who at the beginning of such
period  constituted  the Board shall cease for any reason to  constitute at
least a  majority  thereof,  unless  the  election  or the  nomination  for
election by the  Company's  shareholders  of each new director  during such
two-year  period  was  approved  by a vote of at  least  two-thirds  of the
directors  then still in office who were directors at the beginning of such
two-year period.

          (e) "Committee" means the Personnel and Compensation Committee of
the Board.

          (f) "Common  Stock" means the common stock,  $1.00 par value,  of
Ashland Inc.

         (g) "Common Stock Fund" means that investment option,  approved by
the  Committee,  in  which  a  Participant's  Compensation  Account  may be
invested,  as approved  by the  Committee,  and may earn income  based on a
hypothetical investment in Common Stock.

         (h)      "Company" means Ashland Inc., its divisions and subsidiaries.

          (i) "Compensation" means any employee compensation  determined by
the Committee to be properly deferrable under the Plan.
<PAGE>



          (j)  "Compensation  Account"  means  the  account  to  which  the
Participant's Deferred Compensation is credited.

          (k)  "Corporate   Human  Resources"  means  the  Corporate  Human
Resources Department of the Company.

         (l) "Credit  Date" means such date as  designated by the Committee
that Deferred Compensation shall be credited to the Compensation Account.

          (m) "Deferred Compensation" means the Compensation elected by the
Participant to be deferred pursuant to the Plan.

         (n) "Election" means a Participant's  delivery of a written notice
of election to Corporate Human  Resources  electing to defer payment of all
or a portion of his or her Compensation.

         (o) "Employee" means a full-time, regular salaried employee (which
term shall be deemed to include officers) of the Company and of its present
and  future  subsidiary  corporations  as  defined  in  Section  424 of the
Internal Revenue Code of 1986, as amended.

          (p) "Exchange Act" means the Securities  Exchange Act of 1934, as
amended.

         (q)  "Fair  Market  Value"  means  the  price of a share of Common
Stock, as reported on the Composite Tape for New York Stock Exchange issues
on the date and at the time designated by the Company.

          (r) "Fiscal Year" means that annual period  commencing  October 1
and ending the following September 30.

          (s)  "Nonqualified  Plan"  means the  Ashland  Inc.  Nonqualified
Excess  Benefit  Pension  Plan,  as it now exists or as it may hereafter be
amended.

          (t) "Nonqualified  Payments" means payments made to a Participant
pursuant to the Plan and the Nonqualified Plan.

         (u)  "Participant"  means an Employee selected by the Committee to
participate  in the Plan and who has  elected to defer  payment of all or a
portion of his or her Compensation under the Plan. "Participant" shall also
include  any  Employee  who had an account  under the Prior Plans which has
been transferred to this Plan.

          (v) "Plan" means this Ashland Inc. Deferred  Compensation Plan as
it now exists or as it may hereafter be amended.
 
        (w) "Prime Rate of Interest"  means the rate of interest quoted by
Citibank,  N.A.  as its prime  commercial  lending  rate on the latest date
practicable prior to the date of actual distribution under Section 13.

          (x) "Prior  Plans" mean the Ashland  Inc.  Deferred  Compensation
Plan for ERISA Forfeitures and the Ashland Inc. Deferred  Compensation Plan
for  Key  Employees,  which  are  being  replaced  by  this  Plan as of the
effective date of this Plan identified in Section 17.
 
          (y)  "Section  16(b)  Participant"  means  a  Participant  who is
subject to Section 16(b) of the Exchange Act.

         (z) "SERP"  means the Ninth  Amended  and  Restated  Ashland  Inc.
Supplemental Early Retirement Plan for Certain Key Executive Employees,  as
it now exists or as it may hereafter be amended.

<PAGE>
          (aa)  "SERP  Payments"  means  payments  made  to  a  Participant
pursuant to the Plan and the SERP.

         (bb)  "Service  Year"  means the Fiscal  Year or  portion  thereof
during which the services  have been  rendered  for which  Compensation  is
payable.

         (cc) "Stock Unit(s)" means the share  equivalents  credited to the
Common  Stock Fund of a  Participant's  Compensation  Account  pursuant  to
Section 6.

          (dd)   "Termination"   means   retirement  from  the  Company  or
termination of services as an Employee for any other reason.

3.       SHARES; ADJUSTMENTS IN EVENT OF CHANGES IN CAPITALIZATION

          (a) Shares  Authorized for Issuance.  There shall be reserved for
issuance  under  the Plan  500,000  shares  of  Common  Stock,  subject  to
adjustment pursuant to subsection (c) below.

          (b) Units  Authorized  for Credit.  The  maximum  number of Stock
Units that may be credited to Participants' Compensation Accounts under the
Plan is 1,500,000, subject to adjustment pursuant to subsection (c) below.

         (c) Adjustments in Certain  Events.  In the event of any change in
the  outstanding  Common Stock of the Company by reason of any stock split,
share dividend,  recapitalization,  merger, consolidation,  reorganization,
combination,   or  exchange  or  reclassification   of  shares,   split-up,
split-off, spin-off, liquidation or other similar change in capitalization,
or any distribution to common  shareholders other than cash dividends,  the
number  or kind of  shares or Stock  Units  that may be issued or  credited
under the Plan shall be  automatically  adjusted so that the  proportionate
interest of the  Participants  shall be maintained as before the occurrence
of such event.  Such  adjustment  shall be  conclusive  and binding for all
purposes of the Plan.

4.       ELIGIBILITY

         The  Committee  shall  have the  authority  to  select  among  any
Employees those Employees who shall be eligible to participate in the Plan;
provided, however, that employees and/or retirees who have elected to defer
an amount into this Plan from  another  plan  sponsored  or  maintained  by
Ashland  Inc.,  the terms of which allowed such employee or retiree to make
such a deferral election into this Plan, shall be considered to be eligible
to participate in this Plan.

5.       ADMINISTRATION

         Full power and authority to construe, interpret and administer the
Plan shall be vested in the Committee.  This power and authority  includes,
but is not  limited  to,  selecting  compensation  eligible  for  deferral,
establishing  deferral  terms and  conditions  and adopting  modifications,
amendments  and  procedures  as may be  deemed  necessary,  appropriate  or
convenient by the  Committee.  Decisions of the  Committee  shall be final,
conclusive and binding upon all parties.  Day-to-day  administration of the
Plan shall be the responsibility of Corporate Human Resources.

6.       PARTICIPANT ACCOUNTS

         Upon  election  to  participate  in  the  Plan,   there  shall  be
established a Compensation Account for the Participant to which there shall
be  credited  any  Deferred  Compensation,  as of each  Credit  Date.  Each
Participant's  Compensation  Account shall be credited (or debited) on each
Accounting Date with income (or loss) based upon a hypothetical  investment
in any one or more of the investment  options  available under the Plan, as
prescribed by the Committee for the particular compensation credited, which
may include a Common Stock Fund,  as elected by the  Participant  under the
terms of Section 8.

         If a Participant elects to invest all or any portion of his or her
Compensation  Account  in  the  Common  Stock  Fund,  that  portion  of the
Participant's  Compensation  Account  shall be credited on 
<PAGE>
each  Credit  Date with Stock Units equal to the number of shares of Common
Stock (including  fractions of a share) that could have been purchased with
the amount of such  Deferred  Compensation  at the Fair Market Value on the
Credit Date.  As of any dividend  payment  date for the Common  Stock,  the
portion of a  Participant's  Compensation  Account  invested  in the Common
Stock Fund as of the dividend record date shall be credited with additional
Stock  Units.  The number of Stock Units  credited to the Common Stock Fund
will be  determined  by dividing (i) the product of (a) the dollar value of
the  dividend  declared  in  respect  of a share of  Ashland  Common  Stock
multiplied by (b) the number of Stock Units  credited to the  Participant's
Common  Stock Fund as of the  dividend  record date by (ii) the Fair Market
Value of a share of Ashland Common Stock on the dividend payment date.

         A  Participant  who had an existing  account under the Prior Plans
shall automatically have such account transferred to a Compensation Account
under this Plan to be maintained and administered pursuant to the terms and
conditions of this Plan.

         Amounts credited to a Compensation  Account shall remain a part of
the general  funds of the Company and nothing  contained in this Plan shall
be deemed to  create a trust or fund of any kind or  create  any  fiduciary
relationship.  Nothing  contained  herein  shall  be  deemed  to  give  any
Participant any ownership or other proprietary, security or other rights in
any funds,  stock or assets owned or  possessed by the Company,  whether or
not  earmarked  for the  Company's  own purposes as a reserve or fund to be
utilized by the Company for the discharge of its obligations hereunder.  To
the  extent  that any  person  acquires  a right  to  receive  payments  or
distributions  from the  Company  under this Plan,  such right  shall be no
greater than the right of any unsecured creditor of the Company.

7.       FINANCIAL HARDSHIP

         Upon the written request of a Participant or a Participant's legal
representative  and a  finding  that  continued  deferral  will  result  in
financial  hardship  to  the  Participant,   the  Committee  (in  its  sole
discretion)  may  authorize  (a)  the  payment  of  all  or  a  part  of  a
Participant's  Compensation Account in a single installment prior to his or
her ceasing to be a Participant,  or (b) the acceleration of payment of any
multiple installments thereof. If, in the sole discretion of the Committee,
a delay in any  distribution  pursuant to this Section 7 shall be necessary
to avoid liability of the  Participant  under Section 16(b) of the Exchange
Act, any such distribution shall be so postponed.

8.       MANNER OF ELECTION

         (a) General. Any Employee selected by the Committee to participate
in the Plan may elect to do so by delivering to Corporate Human Resources a
written notice on a form prescribed by Corporate  Human Resources  electing
to defer payment of all or a portion (in 25% increments or other increments
so prescribed by the Committee) of his or her  Compensation (an "Election")
and setting forth the manner in which such Deferred  Compensation  shall be
invested in accordance  with Section 6 hereof.  The timing of the filing of
the appropriate  form with Corporate Human Resources shall be determined by
the  Committee.  An  effective  election to defer  Compensation  may not be
revoked or modified  except as  otherwise  determined  by the  Committee or
stated herein.  In addition to the  provisions  contained in this Plan, any
deferrals of SERP Payments or  Nonqualified  Payments must be in accordance
with the terms of the SERP or the Nonqualified Plan.

         (b) Investment Alternatives - Existing Balances. A Participant may
elect to change an existing selection as to the investment  alternatives in
effect with  respect to his or her  existing  Compensation  Account (in 25%
increments or other increments so prescribed by the Committee) one (1) time
during any  three-month  period by filing with Corporate  Human Resources a
new Election,  at least fifteen (15) days prior to the  commencement of the
quarter in which the  Participant  desires the change to become  effective.
The change will be deemed  effective  as of the first  business  day of the
next quarter subsequent to the filing of such Election. Notwithstanding the
foregoing,  a Section  16(b)  Participant's  election to change an existing
selection  involving  the Common  Stock Fund must occur at least six months
following an  "opposite-way  election" by that  Section  16(b)  Participant
involving  either the Common  Stock Fund of the Plan or the Ashland  Common
Stock Fund of the Ashland Inc.  Employee Savings Plan (the "Savings Plan").
An "opposite  way  election"  means a transfer into either the Common Stock
Fund of the Plan or the  Ashland  Common  Stock  Fund of the  
<PAGE>
Savings Plan  followed by a transfer out of either the Common Stock Fund of
the  Plan or the  Ashland  Common  Stock  Fund of the  Savings  Plan,  or a
transfer  out of either  the Common  Stock Fund of the Plan or the  Ashland
Common  Stock Fund of the Savings Plan  followed by a transfer  into either
the Common  Stock Fund of the Plan or the Ashland  Common Stock Fund of the
Savings Plan.

          (c) Change of Beneficiary.  A Participant may, at any time, elect
to change the designation of a Beneficiary.

         (d) Change in  Distribution  of  Account.  A  Participant  will be
allowed to change the Election as to the applicable  payment period or form
of payment for all amounts  previously  deferred pursuant to such Election,
subject to  approval  by the  Committee.  Such  change  must be made by the
earlier of:

               (1) the date six months  prior to the first day of the month
         following such Participant's Termination; or

               (2) the December 31  immediately  preceding the first day
         of the month following such Participant's Termination.

9.       MANNER OF PAYMENT UPON TERMINATION

         In  accordance  with the  Participant's  Election  and  subject to
Committee  approval  upon  payout,  amounts  credited  to  a  Participant's
Compensation  Account  will be paid in a lump sum or in the form of annual,
semi-annual, or quarterly installments, in cash, or if so determined by the
Committee,  in  shares  of  Common  Stock or a  combination  of both to the
Participant following his or her Termination or, in the event of his or her
death, to a Beneficiary.  The entire Compensation  Account must be paid out
within forty years  following the date of a  Participant's  Termination.  A
Participant  may make  different  elections  with respect to the applicable
payment  period or form of  payment  with  respect  to  different  forms of
Compensation  and may provide for  different  payment  periods and forms of
payment before and after his or her death.

         The  amount of any cash  distribution  to be made in  installments
with respect to the Compensation Account will be determined by dividing the
balance in such  Compensation  Account on the Accounting  Date  immediately
preceding  the cash  distribution  (minus any  amounts in the Common  Stock
Fund) by the number of  installments  in which  distributions  remain to be
made  (including  the  current  distribution).   The  amount  of  any  cash
distribution to be made in installments with respect to Stock Units will be
determined by multiplying  the number of Stock Units  attributable  to such
installment  (determined as  hereinafter  provided) by the closing price of
the Common Stock on each Accounting Date  immediately  prior to the date on
which  such   installment  is  to  be  paid.  The  number  of  Stock  Units
attributable to an installment  shall be determined by dividing the current
number  of  Stock  Units  in  the  Common  Stock  Fund  by  the  number  of
installments  in  which  distributions  remain  to be made  (including  the
current distribution).

         The amount of any stock  distribution  to be made in  installments
with respect to the  Compensation  Account  shall be determined by dividing
the  amount  of  cash  attributable  to  such  installment  (determined  as
hereinafter  provided)  by the  closing  price of the Common  Stock on each
Accounting Date immediately  prior to the date on which such installment is
to be paid.  The amount of cash  attributable  to an  installment  shall be
determined by dividing the current balance in such Compensation  Account on
the Accounting Date immediately preceding the stock distribution (minus any
amounts in the Common  Stock Fund) by the number of  installments  in which
distributions remain to be made (including the current  distribution).  The
amount of any stock distribution to be made in installments with respect to
the amount of a  Compensation  Account  invested  in the Common  Stock Fund
shall be  determined  by dividing the current  number of Stock Units by the
number of installments in which distributions  remain to be made (including
the current  distribution).  Only whole  numbers of shares of Common  Stock
will be issued, with the value of any fractional shares to be paid in cash.

10.      COMMENCEMENT OF PAYMENTS

         Payments of amounts  deferred under this Plan shall commence after
a Participant's  Termination in accordance with the Participant's Election.
If a Participant dies prior to the first 
<PAGE>
deferred payment  specified in an Election,  payments shall commence to the
Participant's Beneficiary on the first payment date so specified.

11.      ADMINISTRATIVE CONVENIENCE

         Notwithstanding  any  provision  of this Plan to the  contrary,  a
Participant may not defer Compensation in an amount less than $1,000 and no
payment or payments  under the Plan may be made to the  Participant  or any
Beneficiary of the  Participant in an amount that would annually total less
than $1,000,  unless the amount remaining in a Compensation  Account totals
less  than  $1,000,  in  which  event  the  entire  amount  remaining  in a
Compensation  Account  shall  be  paid  to  the  Participant  or his or her
Beneficiary.  The  Committee  reserves the right,  in its sole and absolute
discretion,  to further  modify the terms of the Plan or  payments  made to
Participants under the Plan for the Company's administrative convenience.

12.      BENEFICIARY DESIGNATION

         A  Participant  may  designate  one or more  persons  (including a
trust) to whom or to which payments are to be made if the Participant  dies
before  receiving  payment of all amounts due  hereunder.  A designation of
Beneficiary  will be effective only after the signed Election is filed with
Corporate  Human  Resources  while the Participant is alive and will cancel
all  designations  of  Beneficiary   signed  and  filed  earlier.   If  the
Participant fails to designate a Beneficiary as provided above or if all of
a Participant's  Beneficiaries predecease him or her and he or she fails to
designate a new Beneficiary,  the remaining unpaid amounts shall be paid in
one lump sum to the estate of such Participant. If all Beneficiaries of the
Participant die after the  Participant  but before complete  payment of all
amounts due  hereunder,  the remaining  unpaid amounts shall be paid in one
lump sum to the estate of the last to die of such Beneficiaries.

13.      CHANGE IN CONTROL

         Notwithstanding any provision of this Plan to the contrary, in the
event of a Change in Control, each Participant in the Plan shall receive an
automatic  lump  sum  cash  distribution  of  all  amounts  accrued  in the
Participant's Compensation Account (including interest at the Prime Rate of
Interest  from the date of the Change of Control  through the  business day
immediately preceding the date of distribution) not later than fifteen (15)
days after the date of the Change in Control. For this purpose, the balance
in the  portion of a  Participant's  Compensation  Account  invested in the
Common Stock Fund shall be  determined by  multiplying  the number of Stock
Units by the higher of (a) the highest Fair Market Value on any date within
the period  commencing  30 days prior to such Change in Control,  or (b) if
the  Change in  Control  of the  Company  occurs as a result of a tender or
exchange offer or consummation of a corporate transaction, then the highest
price paid per share of Common Stock pursuant  thereto.  Any  consideration
other than cash forming a part or all of the consideration for Common Stock
to be paid pursuant to the  applicable  transaction  shall be valued at the
valuation price thereon determined by the Board.

         In addition,  the Company shall  reimburse a  Participant  for the
legal fees and expenses  incurred if the Participant is required to seek to
obtain or  enforce  any  right to  distribution.  In the  event  that it is
determined   that  such   Participant  is  properly   entitled  to  a  cash
distribution hereunder, such Participant shall also be entitled to interest
thereon payable in an amount  equivalent to the Prime Rate of Interest from
the date such distribution  should have been made to and including the date
it is made.  Notwithstanding  any  provision of this Plan to the  contrary,
this Section 13 may not be amended after a Change in Control occurs without
the written consent of a majority in number of Participants.

14.      INALIENABILITY OF BENEFITS

         The interests of the  Participants and their  Beneficiaries  under
the Plan may not in any way be  voluntarily or  involuntarily  transferred,
alienated or assigned, nor subject to attachment, execution, 
<PAGE>
garnishment  or other such  equitable or legal  process.  A Participant  or
Beneficiary cannot waive the provisions of this Section 14.

15.      GOVERNING LAW

         The provisions of this plan shall be interpreted  and construed in
accordance  with the laws of the  Commonwealth  of Kentucky,  except to the
extent preempted by Federal law.

16.      AMENDMENTS

         The Committee may amend,  alter or terminate this Plan at any time
without  the prior  approval  of the  Board;  provided,  however,  that the
Committee may not, without approval by the Board and the shareholders:

          (a)  increase the number of  securities  that may be issued under
the Plan (except as provided in Section 3(c));

          (b) materially  modify the  requirements  as to  eligibility  for
participation in the Plan; or

          (c)  otherwise  materially  increase  the  benefits  accruing  to
Participants under the Plan.

17.      EFFECTIVE DATE

         The  Plan was  approved  by the  shareholders  of the  Company  on
January 26, 1995, and originally became effective as of October1, 1994, and
has been restated in this document effective as of September 19, 1996.

                                                                    EXHIBIT 12


                                ASHLAND INC.
             COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
                 AND EARNINGS TO COMBINED FIXED CHARGES AND
                         PREFERRED STOCK DIVIDENDS
                               (In millions)

<TABLE>
<CAPTION>
                                                                           Years Ended September 30
                                                         -------------------------------------------------------------
                                                           1992         1993        1994         1995         1996
                                                         ----------   ----------  ----------   ----------   ----------
<S>                                                      <C>          <C>         <C>          <C>          <C>     
EARNINGS

Net income (loss)                                        $   (336)    $    142    $    197     $     24     $    211
Cumulative effect of accounting changes                       268            -           -            -            -
Minority interest in earnings of subsidiaries                   -            -           -           23            8
Income taxes                                                  (90)          58          75          (13)          92
Interest expense                                              132          124         119          174          172
Interest portion of rental expense                             34           35          38           45           53
Amortization of deferred debt expense                           1            2           1            1            1
Undistributed earnings of unconsolidated affiliates           (22)         (12)        (14)           6          (17)
Amounts related to significant affiliates*
    Earnings                                                   30           (2)         27           16           36
    Dividends                                                  (4)          (4)          -           (4)           -
                                                         ----------   ----------  ----------   ----------   ----------
                                                         $     13     $    343    $    443     $    272     $    556
                                                         ==========   ==========  ==========   ==========   ==========

FIXED CHARGES

Interest expense                                         $    132     $    124    $    119     $    174     $    172
Interest portion of rental expense                             34           35          38           45           53
Amortization of deferred debt expense                           1            2           1            1            1
Capitalized interest                                            3            9           -            -            1
Fixed charges of significant affiliates*                       17           16          18           20           17
                                                         ----------   ----------  ----------   ----------   ----------
                                                         $    187     $    186    $    176     $    240     $    244
                                                         ==========   ==========  ==========   ==========   ==========

COMBINED FIXED CHARGES AND PREFERRED STOCK DIVIDENDS


Preferred dividend requirements                          $      -     $      6    $     19     $     19     $     19
Ratio of pretax to net income**                                 -         1.41        1.38          .72         1.42
                                                         ----------   ----------  ----------   ----------   ----------
Preferred dividends on a pretax basis                           -            9          26           14           27
Fixed charges                                                 187          186         176          240          244
                                                         ----------   ----------  ----------   ----------   ----------
                                                         $    187     $    195    $    202     $    254     $    271
                                                         ==========   ==========  ==========   ==========   ==========

RATIO OF EARNINGS TO FIXED CHARGES                            ***         1.84        2.51         1.13         2.28

RATIO OF EARNINGS TO COMBINED FIXED CHARGES AND
PREFERRED STOCK DIVIDENDS
                                                              ***         1.76        2.19         1.07         2.05
</TABLE>

*     Significant  affiliates  are  companies  accounted  for on the equity
      method that are 50% owned or whose  indebtedness has been directly or
      indirectly guaranteed by Ashland or its consolidated subsidiaries.

**    Computed as income before income taxes and minority  interest divided
      by net income before minority  interest,  which adjusts  dividends on
      preferred stock to a pretax basis.

***   Fixed  charges  exceeded  earnings  (as defined) by $174 million as a
      result of special  charges and the current year impact of  accounting
      changes.


<TABLE>
<CAPTION>
Ashland Inc. and Subsidiaries
Management's Discussion and Analysis

Years Ended September 30

(In millions)                                                                      1996             1995             1994
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>              <C>              <C>    
SALES AND OPERATING REVENUES
Petroleum                                                                       $ 5,614          $ 5,050          $ 4,666
SuperAmerica                                                                      1,928            1,788            1,706
Valvoline                                                                         1,199            1,113            1,000
Chemical                                                                          3,695            3,551            2,885
APAC                                                                              1,235            1,123            1,101
Coal(1)                                                                             580              610                -
Exploration                                                                         241              198              199
Intersegment sales                                                               (1,362)          (1,266)          (1,223)
- --------------------------------------------------------------------------------------------------------------------------
                                                                                $13,130          $12,167          $10,334
==========================================================================================================================
OPERATING INCOME
Petroleum                                                                       $    55          $   (54)         $   113
SuperAmerica                                                                         34               53               59
Valvoline                                                                            82               (4)              52
                                                                                ------------------------------------------
     Total Refining and Marketing Group                                             171               (5)             224
Chemical                                                                            169              159              125
APAC                                                                                 83               75               70
Coal(1)                                                                              36               66                -
Exploration                                                                          94               (6)              28
General corporate expenses                                                          (97)             (91)             (80)
- --------------------------------------------------------------------------------------------------------------------------
                                                                                $   456          $   198          $   367
==========================================================================================================================
EQUITY INCOME
Ashland Coal, Inc.(1)                                                           $     -          $     -          $     6
Arch Mineral Corporation                                                             13               (4)               7
Other                                                                                11               11                9
- --------------------------------------------------------------------------------------------------------------------------
                                                                                $    24          $     7          $    22
==========================================================================================================================
OPERATING INFORMATION
Petroleum
   Product sales (thousand barrels per day)(2)                                    390.5            377.2            357.7
   Refining inputs (thousand barrels per day)(3)                                  368.5            349.5            338.4
   Value of products manufactured per barrel                                    $ 24.64          $ 22.49          $ 21.50
   Input cost per barrel                                                          20.50            18.28            16.49
                                                                                ------------------------------------------
   Refining margin per barrel                                                   $  4.14          $  4.21          $  5.01

SuperAmerica
   Product sales (thousand barrels per day)                                        74.2             71.5             70.2
   Merchandise sales (millions)                                                 $   583          $   548          $   519
Valvoline lubricant sales (thousand barrels per day)(2)                            19.5             19.1             17.9
APAC construction backlog at September 30 (millions)                            $   647          $   672          $   554
Ashland Coal, Inc.(4)
   Tons sold (millions)                                                            22.0             22.0             18.2
   Sales price per ton                                                          $ 26.35          $ 27.80          $ 29.85
Arch Mineral Corporation(4)
   Tons sold (millions)                                                            28.6             27.2             24.3
   Sales price per ton                                                          $ 25.47            26.23            26.35
Exploration
   Net daily production
      Natural gas (million cubic feet)(2)                                         108.4            102.9             94.3
      Nigerian crude oil (thousand barrels)                                        17.5             18.8             18.7
   Sales price
      Natural gas (per thousand cubic feet)                                     $  2.39          $  1.89          $  2.42
      Nigerian crude oil (per barrel)                                           $ 18.46          $ 16.17          $ 15.01
- --------------------------------------------------------------------------------------------------------------------------

</TABLE>

(1) Ashland Coal was  consolidated  in 1996 and 1995 and accounted for
on the equity method in 1994 (see Note F to the  financial  statements).  
(2) Includes  intersegment  sales.  
(3)  Includes  crude oil and other purchased feedstocks.
(4) Ashland's ownership interest is 56% in Ashland Coal (39% prior to 1995) 
and 50% in Arch Mineral.


<PAGE>

RESULTS OF OPERATIONS

     Ashland's net income  amounted to $211 million in 1996, $24 million in
1995 and $197 million in 1994.  However,  comparisons  of these results are
affected by various unusual items. The following table shows the effects of
unusual  items on  operating  and net  income  for the  three  years  ended
September 30, 1996.

<TABLE>
<CAPTION>

                                                             Operating income                                           Net income
                                            ---------------------------------             ----------------------------------------
(In millions)                                1996           1995         1994             1996              1995              1994
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>            <C>          <C>              <C>               <C>              <C>  
Income before unusual items                  $383           $318         $356             $163              $103             $ 190
    Columbia Gas bankruptcy settlement         73              -            -               48                 -                 -
    Asset impairment write-downs                -            (83)           -                -               (54)                -
    Early retirement and restructuring programs -            (37)           -                -               (25)                -
    Litigation matters                          -              -           11                -                 -                 7
- ----------------------------------------------------------------------------------------------------------------------------------
Income as reported                           $456           $198         $367             $211              $ 24              $197
==================================================================================================================================
</TABLE>

During 1995, Ashland Exploration  entered into a settlement  agreement with
Columbia Gas  Transmission  to resolve claims  involving  natural gas sales
contracts that were  abrogated by Columbia in 1991. The agreement  provided
for a $78  million  payment  to Ashland  Exploration,  of which 5% would be
withheld  by  Columbia  to be used to  potentially  satisfy  the  claims of
non-settling producers. Ashland Exploration received the net proceeds under
this agreement in 1996,  which resulted in operating income of $73 million.
At this time, it is uncertain what portion,  if any, of the withheld amount
will ultimately be received by Ashland Exploration.

Effective   September  30,  1995,  Ashland  adopted  Financial   Accounting
Standards Board Statement No. 121 (FAS 121), "Accounting for the Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to Be Disposed Of." As a
result,  Ashland  recorded  charges of $83  million  to write down  certain
assets to their fair values,  including an idle unit at Ashland Petroleum's
Catlettsburg  refinery,  certain  unused crude oil  gathering  pipelines of
Scurlock Permian, various petroleum product marketing properties to be sold
or shut  down and  various  other  assets.  Fair  values  were  based  upon
appraisals  or  estimates  of  discounted  future cash flows.  In addition,
charges  of $37  million  related  to early  retirement  and  restructuring
programs were incurred, reflecting efforts by Ashland Petroleum and several
other  divisions  to reduce  their  costs  and  improve  their  competitive
positions.

Excluding  unusual  items,  net income  amounted  to $163  million in 1996,
compared  to  $103  million  in  1995.  Record  results  were  achieved  by
Valvoline, Ashland Chemical and APAC, combined with increased earnings from
Ashland Petroleum,  Ashland Exploration and Arch Mineral. Such improvements
more than offset the reduced  earnings from  SuperAmerica and Ashland Coal.
Net income before unusual items amounted to $103 million in 1995,  compared
to $190 million in 1994.  Record  results from Ashland  Chemical,  APAC and
Ashland  Coal were  more  than  offset by  reduced  earnings  from  Ashland
Petroleum,  Valvoline,  Ashland  Exploration  and Arch Mineral,  as well as
higher interest costs.

The following  table  compares  operating  income  before  unusual items by
segment  for  the  last  three  years.  Due  to  Ashland's  purchase  of an
additional  interest in Ashland  Coal during  1995,  the results of Ashland
Coal were consolidated and shown as a new segment beginning with that year.

(In millions)                 1996                1995                1994
- ---------------------------------------------------------------------------
Operating income
  Petroleum                   $ 55                $ 48                $113
  SuperAmerica                  34                  53                  59
  Valvoline                     82                   1                  52
  Chemical                     169                 164                 125
  APAC                          83                  75                  70
  Coal                          36                  66                   -
  Exploration                   21                  (2)                 28
  General corporate expenses   (97)                (87)                (91)
- ---------------------------------------------------------------------------
                              $383                $318                $356
- ---------------------------------------------------------------------------
(Bar graph  appears in the right margin  comparing  Ashland Inc.  operating
income  for  fiscal  1994,  1995 and 1996.  The graph  shows the  breakdown
between Ashland's petroleum and energy and chemical related businesses.)

PETROLEUM

Operating  income of Ashland  Petroleum  amounted  to $55  million in 1996,
compared to $48 million in 1995 before unusual items.  The  improvement was
achieved  even though  rapidly  rising crude oil prices late in 1996 led to
severe margin  compression  and a weak September 1996 quarter.  Despite the
modest  improvement,  results for 1996 were still  disappointing  given the
progress  Ashland  Petroleum  made in its  ongoing  efforts to improve  its
competitive  position.  Refinery runs averaged 368,500 barrels a day, up 5%
from 1995 and refining  expenses  (other than fuel consumed in the refining
process)  were  reduced by  26(cent) a barrel,  due to the higher  level of
throughputs  and ongoing  efforts to reduce costs and increase  efficiency.
The effects of these improvements,  however,  were largely offset by higher
average crude oil costs, which could not be fully passed through in product
prices,  and associated  increases in fuel costs. For the year, input costs
increased  $2.22 a barrel,  peaking in the  September  1996 quarter with an
increase of $4.58 a barrel  compared to the September  1995  quarter.  As a
result, refining margins were compressed during what is normally the strong
summer driving season.

(Bar graph  appears in the right  margin  comparing  operating  income from
Ashland Petroleum for fiscal 1994, 1995 and 1996.)

<PAGE>

Ashland Inc. and Subsidiaries
Management's Discussion and Analysis

Operating income of Ashland Petroleum declined from $113 million in 1994 to
$48 million in 1995.  Refining  margins in 1995 were adversely  affected by
the market confusion  surrounding the introduction of reformulated gasoline
and by excess  industry  production  of gasoline in the March 1995 quarter.
During that  quarter,  refiners  switched  production  from  distillate  to
gasoline in response to one of the warmest  winters of this century.  While
refining margins recovered and averaged $5.07 a barrel during the last half
of 1995, overall refining margins for the year declined from $5.01 a barrel
in 1994 to $4.21 a barrel in 1995. Refining expenses also declined 12(cent)
a barrel in 1995 as the refineries  operated at near capacity levels during
the  last  half of the  year  and cost  savings  from  Ashland  Petroleum's
restructuring program began to be realized.  Earnings from Scurlock Permian
were up $4 million, reflecting better margins on crude oil transported.

SUPERAMERICA

An extremely  competitive retail environment during 1996 adversely affected
results from  SuperAmerica,  reducing its operating income from $53 million
in 1995 to $34 million in 1996. While gasoline and merchandise volumes were
both up on a per store basis,  the effect was more than offset by a decline
in gasoline  margins of 1.5(cent) a gallon and increased  operating  costs.
Higher labor and  occupancy  costs  resulted  from a continued  tight labor
market,  the ongoing roll-out of the co-branding  partnership  program with
fast-food  chains,  initial costs associated with the opening of new stores
and rebuilds,  and the ongoing operation of additional stores. At September
30, 1996, 742 retail locations were operating, compared to 704 locations in
1995  and  693  locations  in  1994.  Included  in  these  totals  are  624
SuperAmerica(R)  stores in 1996, 609 stores in 1995 and 598 stores in 1994,
with the remainder  being Rich Oil(R) outlets.  

Earnings from SuperAmerica amounted to $53 million in 1995, compared to $59
million in 1994.  Gasoline  volumes  were up slightly  reflecting  a higher
number of stores,  and  merchandise  sales  volumes  were up on a per store
basis.  However,  the  effects  were more than  offset by higher  labor and
training costs,  reflecting the increased number of stores, the tight labor
market and costs associated with the co-branding fast-food program.

(Bar graph  appears in the left  margin  comparing  operating  income  from
SuperAmerica for fiscal 1994, 1995 and 1996.)

VALVOLINE

Operating income from Valvoline was a record $82 million for 1996, compared
to near  break-even  results  before  unusual  items for 1995.  The  record
earnings reflect  improved results from nearly all of Valvoline's  business
units,  including a significant  short-term earnings boost from the sale of
R-12, an automotive refrigerant. R-12 prices escalated rapidly during 1996,
as  shortages  developed  within  the  market.  Due to its  ozone-depleting
characteristics,  the  U.S.  Environmental  Protection  Agency  banned  the
production of R-12 at the end of 1995, but sales of existing inventories of
this  refrigerant  are still  permitted.  Even  aside  from R-12  earnings,
however,  Valvoline's  results  would  still  have  been up  significantly.
Results from its lubricant business improved, reflecting increased volumes,
higher  margins  on both  branded  and  private  label  sales  and  reduced
advertising  and  promotional  costs.  In addition,  results from Valvoline
Instant Oil Change(R) (VIOC) nearly doubled,  while the used oil collection
business continued to approach  profitability.  At September 30, 1996, VIOC
operated 374 company-owned outlets, compared to 365 outlets in 1995 and 347
outlets in 1994. In addition,  the VIOC  franchising  program  continued to
expand with 100 outlets open in 1996, compared to 90 outlets in 1995 and 75
outlets in 1994.

Valvoline had an extremely  difficult  year in 1995,  operating  just above
break-even  levels,  compared to 1994 when  earnings  of $52  million  were
achieved.  Domestic motor oil earnings were down  considerably,  reflecting
reductions  in branded  sales  volumes,  cost  increases  for additives and
packaging  materials,  higher advertising and promotional  expenses,  and a
continuing shift from packaged  products to lower-margin bulk sales. Due to
competitive  pressures,  the higher costs could not be fully passed through
in higher sales prices,  particularly  with respect to private label sales.
Car care products and Zerex(R)  antifreeze were negatively impacted by weak
demand reflecting the unusually warm winter weather and by escalating costs
for ethylene glycol,  while results from R-12  refrigerants  were adversely
affected by illegal imports. Operating income from international operations
was also down due to higher  distribution costs and aggressive  advertising
and promotional expenses to expand the European  distributorships  acquired
in 1994.  Although  average  car  counts  and ticket  prices  continued  to
improve,  results from VIOC were down due to  increased  labor and material
costs.

(Bar graph  appears in the left  margin  comparing  operating  income from
Valvoline for fiscal 1994, 1995 and 1996.)

CHEMICAL

For the fifth consecutive  year,  Ashland Chemical was the leading earnings
contributor  to Ashland's  results.  Operating  income  increased from $164
million before unusual items in 1995 to $169 million in 1996 and represents
Ashland  Chemical's  fourth straight year of record  earnings.  Outstanding
results from the specialty  chemical  group,  a moderate  increase from the
distribution  businesses and reduced  environmental  remediation costs more
than offset a decline from  petrochemicals.  Results from the  distribution
businesses  were up 5% on the  strength of improved  sales  volumes,  while
specialty  chemicals  earnings  improved by 56%.  The 1995  acquisition  of
Aristech's  unsaturated polyester resin business was a major contributor to
the  improved  results,  along with  higher  sales  volumes and margins for
electronic chemicals.  Operating income from petrochemicals declined by $50
million,  due  largely to  reduced  prices  for  methanol,  but also due to
increased  natural  gas prices and  higher  feedstock  costs for cumene and
solvents.


(Bar graph  appears in the left  margin  comparing  operating  income from
Ashland Chemical for fiscal 1994, 1995 and 1996.)

<PAGE>


Ashland Chemical's operating income of $164 million in 1995 was up over 30%
from its 1994  results  of $125  million.  A  strong  performance  from the
petrochemical businesses was a key factor in the improvement. Exceptionally
strong  prices  for  methanol  during the first half of the year and higher
sales  volumes  and margins  for cumene  were  responsible  for most of the
petrochemical improvement.  Operating income from methanol returned to more
normal levels during the last half of 1995,  declining $22 million from the
earnings  achieved  during the first half of the fiscal year.  Results from
the  distribution  businesses were up nearly 25%,  reflecting  higher sales
volumes.  However,  operating income from specialty  chemicals was down 10%
due to reduced margins for water treatment chemicals and foundry products.

APAC

The APAC  construction  companies  achieved  their third  straight  year of
record  results in 1996 with operating  income of $83 million,  compared to
$75 million in 1995. APAC's results continue to reflect its ongoing efforts
in cost  control,  safety and  materials  technology,  allowing the highway
construction group to take full advantage of a strong construction economy.
Revenues  rose 10%,  reflecting  a higher  level of both public and private
sector  construction  jobs, as well as increased sales of hot-mix  asphalt,
aggregate and ready-mix  concrete.  

APAC's  operating  income amounted to $75 million in 1995,  compared to $70
million in 1994, which included income of $9 million related to the Arizona
operations  that  were  sold in 1994.  A  strong  backlog,  which  enhanced
revenues and margins from  construction  jobs, and close attention to costs
and safety were primary factors in APAC's improvement.

(Bar graph  appears in the right  margin  comparing  operating  income from
APAC for fiscal 1994, 1995 and 1996.)

COAL

Ashland Coal had a difficult  year in 1996 due largely to the expiration of
certain   attractively-priced   coal  sales  contracts  in  December  1995.
Operating  income amounted to $36 million in 1996,  compared to $66 million
in 1995  reflecting the lower sales prices.  Results for 1996 also included
charges  of $4  million  related to  Ashland  Coal's  restructuring  of its
corporate and subsidiary support functions.

As a result of Ashland's  acquisition  of an additional  interest,  Ashland
Coal was consolidated  beginning in 1995. Prior to 1995,  Ashland accounted
for its investment in Ashland Coal on the equity method of accounting. On a
comparable  basis,  operating  income from Ashland Coal  increased from $35
million in 1994 to $66 million in 1995. The improvement  reflects increased
productivity and cost reductions in 1995, combined with the adverse effects
of the UMW strike  (including  the related  aftereffects)  on 1994 results.
Such  improvements  more than offset the  reduction in average sales prices
resulting  from the  expiration  of a sales  contract in the December  1994
quarter and other contract changes.

(Bar graph  appears in the right  margin  comparing  operating  income from
Ashland Coal for fiscal 1994, 1995 and 1996.)

EXPLORATION

Operating income from Ashland Exploration  amounted to $94 million in 1996,
including the gain of $73 million from the Columbia  settlement.  Excluding
unusual  items  in both  years,  Ashland  Exploration's  results  for  1996
improved $23 million from 1995.  Domestic  operations were  responsible for
$19  million of the  improvement.  Natural  gas prices  rose  50(cent)  per
thousand cubic feet in 1996,  reflecting  industry-wide  price improvements
associated  with  increased  demand  and more  normal  winter  weather.  In
addition,  production  increased  5%,  partly  due  to the  acquisition  of
additional  Appalachian  properties  in 1995.  Depreciation,  depletion and
amortization were also down in 1996, reflecting favorable reserve revisions
and the  effects  of the FAS 121  impairment  reserves  recorded  in  1995.
Results  from  foreign  operations  were up $4  million,  as  1995  results
included dry hole costs from an exploratory well offshore Nigeria.

Ashland  Exploration  incurred  an  operating  loss of $2  million in 1995,
compared to operating income of $28 million in 1994.  Results from domestic
operations were down $14 million,  reflecting depressed natural gas prices.
The  effect of  reduced  prices  was  partially  offset,  however,  by a 9%
increase in natural gas production. Foreign earnings were down $16 million,
reflecting  a  combination  of  reduced  profitability  from  the  Nigerian
operations  and  increased   exploration  costs  associated  with  Nigerian
offshore blocks acquired under a 1992 production-sharing agreement.

(Bar graph  appears in the right  margin  comparing  operating  income from
Ashland Exploration for fiscal 1994, 1995 and 1996.)

GENERAL CORPORATE EXPENSES

Excluding  unusual items,  general  corporate  expenses were $97 million in
1996,  $87  million  in 1995 and $91  million  in 1994.  Expenses  for 1996
include increased costs for incentive and deferred  compensation.  Expenses
for  1994  included  consulting  fees  and  other  expenses  related  to  a
corporatewide    cost-control    program    and   higher    accruals    for
performance-based compensation,  which were partially offset by income from
the resolution of certain matters related to Ashland's  former  engineering
subsidiaries.

OTHER INCOME (EXPENSE)

Interest expense (net of interest income) amounted to $169 million in 1996,
$171  million in 1995 and $117  million in 1994.  The  changes in  interest
costs  incurred  during  the last three  years  resulted  principally  from
fluctuations in debt levels and, to a lesser extent,  higher interest rates
in 1995.

Charges for asset  impairment  and  restructuring  costs reduced  Ashland's
equity  earnings  from Arch  Mineral by $6 million in 1995.  Adjusting  for
these unusual items, Arch Mineral generated equity income of $13 million in
1996,  $2 million in 1995 and $7 million in 1994.  Arch's  results for 1996
were favorably  affected by increased sales volumes and lower mining costs,
as well as the  restructuring  completed  in 1995.  Results  for 1995  were
negatively  affected by weak demand for  Illinois  high-sulfur  coal and by
high mining costs resulting from unfavorable  overburden ratios and adverse
geological  conditions  at certain  Appalachian  operations.  The prolonged
strike by the United Mine Workers,  which extended from April into December
1993, had a significant effect on the comparability of results for 1994.


(Bar graph  appears in the right  margin  comparing  operating  income from
Arch Mineral for fiscal 1994, 1995 and 1996.)

<PAGE>


Ashland Inc. and Subsidiaries
Management's Discussion and Analysis

FINANCIAL POSITION
LIQUIDITY

Ashland's  financial  position  has  enabled it to obtain  capital  for its
financing needs and to maintain investment grade ratings on its senior debt
of Baa1  from  Moody's  and BBB  from  Standard  &  Poor's.  Ashland  has a
revolving credit agreement  providing for up to $320 million in borrowings,
under which no borrowings  were  outstanding at September 30, 1996. At that
date, Ashland Coal also had revolving credit agreements providing for up to
$500 million in borrowings,  of which $25 million was in use. Under a shelf
registration,  Ashland can issue an additional  $107 million in medium-term
notes should future  opportunities or needs arise. Ashland and Ashland Coal
also have  access to various  uncommitted  lines of credit  and  commercial
paper markets, under which short-term notes of $92 million were outstanding
at September 30, 1996.  While  certain debt  agreements  contain  covenants
restricting the amount by which Ashland can increase its indebtedness, such
indebtedness  could have been  increased by up to $1.4 billion at September
30, 1996.

Cash flows from operations, a major source of Ashland's liquidity, amounted
to $767 million in 1996, $500 million in 1995 and $454 million in 1994. The
significant  improvement  in cash flows for 1996 reflects a higher level of
earnings,  including the favorable effect of the Columbia  settlement,  and
reduced  working  capital  requirements.  Most of the  unusual  items  that
reduced earnings in 1995 were non-cash charges and did not adversely affect
cash flows for that year.  Cash flows from  operations  exceeded  Ashland's
capital  requirements  for net property  additions and dividends during the
last three  years by nearly $200  million.  The  majority of other  capital
requirements  (i.e.,  for debt repayment,  acquisitions,  etc.) during this
period  have  come  from  borrowings,  the  issuance  of stock and sales of
operations.

(Bar graph appears in the left margin  comparing cash flows from operations
for fiscal 1994, 1995 and 1996.)

Property additions amounted to $1.3 billion during the last three years and
are  summarized in the  Information  by Industry  Segment on Page 61. While
about one-third of Ashland's capital  expenditures  during this period were
in Ashland  Petroleum,  its percent of the total  expenditures has declined
every year since  1991.  Capital  expenditures  by the  related  energy and
chemical   businesses   accounted  for  almost   two-thirds  of  the  total
expenditures  during the last three years,  increasing  from 59% in 1994 to
72% in 1996.

(Bar graph  appears in the left margin  comparing  property  additions  for
fiscal 1994, 1995 and 1996. The graph shows the breakdown between Ashland's
petroleum and energy and chemical related businesses.)

Long-term  borrowings provided funds of $475 million since 1993,  including
the  issuance  of $395  million  of  medium-term  notes and $75  million of
pollution-control  bonds. The proceeds from these long-term borrowings were
used to retire $266 million of long-term debt (scheduled maturities as well
as refundings to reduce interest costs) and to partially fund acquisitions.
Cash flows were  supplemented  as necessary  by the issuance of  short-term
notes and commercial paper.  

(Bar  graph  appears  in the left  margin  comparing  debt as a percent  of
capital employed for fiscal 1994, 1995 and 1996.)

Acquisitions  (including  operations  acquired  through the issuance of $41
million of Ashland  common stock in 1995)  amounted to $516  million  since
1993.  Such  acquisitions  include $212 million for certain  operations  of
Aristech Chemical Corporation and numerous smaller chemical companies, $118
million for additional interests in Ashland Coal, $69 million for Zerex and
Valvoline's European distributorships,  $68 million for Appalachian natural
gas  producing   properties  and  $42  million  for  various   construction
companies.  Proceeds  from the sale of  operations  generated  $73  million
during the last three years,  including the  divestiture  of APAC's Arizona
operations.

Investment purchases, sales and maturities relate primarily to the turnover
in the debt securities held by Ashland's captive insurance  companies.  The
net cash  inflow  related to these  transactions  in the last  three  years
principally  reflects the decrease in the  investment  portfolios  of these
companies.

Working capital at September 30, 1996, was $461 million,  and liquid assets
(cash, cash equivalents and accounts receivable) amounted to 76% of current
liabilities  at that  date.  Ashland's  working  capital  is  significantly
affected by its use of the LIFO method of inventory valuation, which valued
inventories  $474 million  below their  replacement  costs at September 30,
1996.

CAPITAL RESOURCES

Ashland's capital employed at September 30, 1996,  consisted of debt (49%),
deferred income taxes (2%), minority interest (4%),  convertible  preferred
stock  (7%) and common  stockholders'  equity  (38%).  Debt as a percent of
capital employed  decreased from 53% at the end of 1995,  reflecting strong
cash  flows  from  operations  during  1996 and the net  proceeds  from the
Columbia  settlement.  Long-term  debt at September 30, 1996,  included $48
million of floating-rate debt, and the interest rates on an additional $510
million  of  fixed-rate  debt were  converted  to  floating  rates  through
interest rate swap  agreements.  As a result,  interest  costs in 1997 will
fluctuate  based on short-term  interest rates on $558 million of Ashland's
consolidated  long-term  debt,  as  well  as on any  short-term  notes  and
commercial paper.

During  fiscal  1997,   Ashland   anticipates   capital   expenditures   of
approximately $525 million.  Ashland Petroleum's  capital  expenditures are
expected to amount to about $175  million,  of which  nearly $50 million is
committed to the  continued  expansion of the Ashland  branded  program and
petrochemical  production  at the  division's  Catlettsburg  refinery.  The
remaining $350 million of projected  capital  expenditures  are directed to
growth opportunities in Ashland's related

<PAGE>


energy  and  chemical  businesses.  Ashland  anticipates  meeting  its 1997
capital  requirements for property  additions and dividends from internally
generated funds.

At September 30, 1996,  Ashland could issue up to an additional $49 million
in common stock under a shelf registration. During 1995, 1.4 million shares
were issued under this registration,  generating net proceeds to Ashland of
$51 million. No shares were issued under this registration during 1996.

ENVIRONMENTAL MATTERS

Federal, state and local laws and regulations relating to the protection of
the  environment  have  resulted  in higher  operating  costs  and  capital
investments  by the  industries in which Ashland  operates.  Because of the
continuing   trends  toward  greater   environmental   awareness  and  ever
increasing   regulations,    Ashland   believes   that   expenditures   for
environmental  compliance will continue to have a significant effect on its
businesses.  Although  it cannot  accurately  predict  how such trends will
affect  future  operations  and earnings,  Ashland  believes the nature and
significance of its ongoing compliance costs will be comparable to those of
its competitors in the petroleum, chemical and extractive industries.

Capital  expenditures  for air,  water and solid waste  control  facilities
amounted  to $40  million in 1996,  $44  million in 1995 and $63 million in
1994. Based on current environmental regulations,  Ashland anticipates such
capital  expenditures  will amount to about $25 million in 1997.  Ashland's
environmental  remediation  and  compliance  expenditures  amounted to $158
million in 1996,  $151  million in 1995 and $140  million in 1994,  and are
expected  to be in the  range  of $160  million  in 1997.  Such  compliance
expenditures  do not  include  the  costs  of  additives,  such as MTBE and
ethanol,   used  to  meet   reformulated   gasoline  and  oxygenated   fuel
requirements.

Environmental  reserves  are  subject to  considerable  uncertainties  that
affect  Ashland's  ability to estimate its share of the  ultimate  costs of
required  remediation  efforts.  Such uncertainties  involve the nature and
extent of  contamination  at each  site,  the  extent of  required  cleanup
efforts under existing environmental  regulations,  widely varying costs of
alternate  cleanup  methods,  changes  in  environmental  regulations,  the
potential effect of continuing improvements in remediation technology,  and
the number and financial strength of other potentially  responsible parties
at  multiparty  sites.  As a result,  charges to income  for  environmental
liabilities  could have a material  effect on  results of  operations  in a
particular  quarter or fiscal year as assessments and  remediation  efforts
proceed or as new remediation sites are identified.  However,  such charges
are  not  expected  to  have  a  material   adverse   effect  on  Ashland's
consolidated financial position, cash flow or liquidity.

During 1996,  the U. S.  Environmental  Protection  Agency  (EPA)  notified
Ashland  that its three  refineries  would be  subject  to a  comprehensive
inspection of compliance with federal  environmental  laws and regulations.
The  inspections of two of the refineries have been completed and the third
inspection  is expected  to be  completed  before the end of this  calendar
year. Such inspections  could result in sanctions,  monetary  penalties and
further remedial  expenditures.  Also during 1996,  Ashland arranged for an
independent  review of environmental  compliance at its three refineries by
an outside consulting firm,  self-reported to the EPA a number of issues of
non-compliance with applicable laws or regulations, and commenced a program
to address these  matters.  Ashland is not in a position to determine  what
actions,  if any, may be instituted and is similarly uncertain at this time
what  additional  remedial  actions  may be  required  or  costs  incurred.
However,  this matter is not expected to have a material  adverse effect on
Ashland's consolidated financial position.

OUTLOOK

Although  refining  margins are expected to remain  volatile,  key external
factors look promising for the refining industry. The industry is currently
operating  at a  high  rate  of  capacity,  with  gasoline  and  distillate
inventories  down from last  year's  levels at this  time.  The  economy is
reasonably  strong,  inflation  appears to be under  control,  and economic
growth continues at a modest pace. In addition, petroleum product demand is
expected  to  continue  increasing  over 1%  annually  for the  rest of the
decade.  Such  increases  reflect  a  leveling  of fuel  efficiency  in the
passenger car fleet,  increasing  sales of  light-truck  and  sport-utility
vehicles which average fewer miles per gallon than  passenger  cars, and an
increasing number of vehicle miles traveled.

Ashland  Petroleum  continues  to  strengthen  its  position in refining by
enhancing its production of higher-value products through projects like the
expansion of its Catlettsburg petrochemical complex, reducing its operating
expenses  and  increasing  its volumes  sold under  company  brands.  While
SuperAmerica  continues to expand its retail network,  Ashland Petroleum is
also   increasing   controlled   gasoline   sales   through   its   branded
jobber/distributor  marketing  program.  Under  that  program,  485  retail
locations  were  operating at September  30, 1996,  and an  additional  146
locations  are committed to join the program in 1997.  SuperAmerica(R)  and
Ashland(R) brand expansions should increase controlled volumes to more than
65% of  refinery  gasoline  production  by 2001,  providing  deeper  market
penetration  in key Midwest  markets,  strengthening  margins and  reducing
Ashland Petroleum's dependence on wholesale markets.

Although Ashland is committed to improving  profitability from its refining
operations,  management believes its greatest  opportunities for growth are
found  within  its  related  energy  and  chemical   businesses.   Although
SuperAmerica  now plans to scale back its new store  program to some extent
in  response to excess  capacity in certain  markets,  the  division  still
expects to build about 150 new retail  locations  over the next five years,
and selectively  expand its partnership  program with fast-food chains. The
new stores should increase  SuperAmerica's share in strategic markets where
it is already a leader.



<PAGE>

Ashland Inc. and Subsidiaries
Management's Discussion and Analysis

Ashland  Chemical and APAC will pursue growth through  internal efforts and
selective  acquisitions.   Ashland  Chemical  will  continue  to  emphasize
integrated marketing and distribution efforts, targeting its North American
customers  and  a  growing   international   sales  base.   Investments  in
acquisitions will also continue as attractive  opportunities to add volume,
technologies,  market  coverage or a  worldwide  presence  are  identified.
Continued  federal  infrastructure  funding and an expanding economy should
continue to benefit  APAC's  efforts to build  market  position in existing
markets and reduce  costs.  APAC's  construction  backlog  amounted to $647
million at September 30, 1996 and is expected to contain margins comparable
to those included in last year's  backlog.  Although this backlog  reflects
modest decreases in both the public and private sectors, the reductions are
not expected to have a significant effect on APAC's results for 1997.

Valvoline will focus on the continued integration of recent growth efforts,
reducing  costs  and  improving   return  on  investment,   while  pursuing
international growth through aggressive marketing and joint ventures.  R-12
margins are expected to remain strong through 1997, but most of Valvoline's
R-12 inventories will likely be depleted by the end of that year.  Domestic
sales   volumes  of   higher-margin   packaged   lubricants   serving   the
"do-it-yourself" market will likely continue to give ground to lower-margin
bulk  sales to the  "do-it-for-me"  market.  However,  sales of  automotive
chemicals and  international  sales of  lubricants  are expected to provide
continued growth opportunities.

Ashland  Exploration's  natural  gas  production  in  1997 is  expected  to
increase  as the  Vermilion  field in the Gulf of Mexico  comes on  stream.
Continued  development of the Nigerian producing  properties is expected to
extend the useful lives of those  fields.  Development  of the new offshore
Nigerian  properties is expected to commence in 1997, but  production  will
not begin until at least 1998.

Ashland Coal's results for 1997 are expected to benefit from numerous steps
which have been taken or are underway at its mines to offset the effects of
the coal  sales  contracts  which  expired  in  December  1995.  During the
September 1996 quarter, Ashland Coal completed the relocation of a dragline
to a mine with better geology. In addition,  operations have begun in a new
area at another mine where the overburden  ratios are more  favorable.  The
repositioning  of a  dragline  at that mine to this area  around the end of
calendar 1996 will provide additional benefits. Arch Mineral is expected to
continue benefiting from the restructuring of its operations which occurred
in 1995.  While Arch will likely continue having  difficulty  marketing its
high-sulfur  Illinois coal, it is working to increase its  low-sulfur  coal
production,  reduce its costs and improve its market  position.  A low cost
structure is vital to both Ashland Coal and Arch  Mineral,  since they will
have an ever increasing exposure to competition from coal produced in other
regions  of the U.S.  and to the  competitive  pressures  brought  about by
utility deregulation.  Ashland Coal and Arch Mineral have jointly announced
that they have resumed merger discussions.  While Ashland believes a merger
would offer considerable synergies, Ashland cannot predict whether a merger
will occur.

EFFECTS OF INFLATION AND CHANGING PRICES

Ashland's  financial  statements are prepared on the historical cost method
of  accounting  and, as a result,  do not reflect  changes in the  dollar's
purchasing  power.  Although annual inflation rates have been low in recent
years, Ashland's results are still affected by the cumulative  inflationary
trend from prior years.

In the capital-intensive industries in which Ashland operates,  replacement
costs for its properties  would generally  exceed their  historical  costs.
Accordingly,  depreciation,  depletion  and  amortization  expense would be
greater if it were  based on  current  replacement  costs.  However,  since
replacement facilities would reflect technological improvements and changes
in  business  strategies,  such  facilities  would be  expected  to be more
productive than existing facilities, mitigating the increased expense.

Ashland uses the last-in,  first-out  (LIFO)  method to value a substantial
portion of its  inventories  to provide a better  matching of revenues with
current  costs.   However,   LIFO  values  such  inventories   below  their
replacement  costs.  

Monetary  assets (such as cash, cash  equivalents and accounts  receivable)
lose purchasing power as a result of inflation,  while monetary liabilities
(such as accounts payable and indebtedness)  result in a gain, because they
can be settled  with  dollars of  diminished  purchasing  power.  Ashland's
monetary  liabilities  exceed its  monetary  assets,  which  results in net
purchasing  power gains and provides a hedge  against the effects of future
inflation.

FORWARD-LOOKING STATEMENTS

Management's  Discussion and Analysis contains  forward-looking  statements
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities  Exchange Act of 1934,  including various information
within  the  Capital  Resources  and  Outlook  sections.  Although  Ashland
believes  that its  expectations  are based on reasonable  assumptions,  it
cannot assure that the  expectations  contained in such  statements will be
achieved.  Important  factors  which could cause  actual  results to differ
materially  from those contained in such statements are discussed in Note A
to the Consolidated  Financial  Statements  under risks and  uncertainties.
Other factors and risks  affecting  Ashland's  revenues and  operations are
contained in Ashland's  Form 10-K for the fiscal year ended  September  30,
1996, which is on file with the Securities and Exchange Commission.



<PAGE>
<TABLE>
<CAPTION>
Ashland Inc. and Subsidiaries
Statements of Consolidated Income

Years Ended September 30

(In millions except per share data)                                   1996                      1995                   1994
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                                                <C>                       <C>                    <C>    
REVENUES
Sales and operating revenues (including excise taxes)              $13,130                   $12,167                $10,334
Other                                                                  155                        72                     48
- ----------------------------------------------------------------------------------------------------------------------------
                                                                    13,285                    12,239                 10,382
COSTS AND EXPENSES
Cost of sales and operating expenses                                10,151                     9,286                  7,742
Excise taxes on products and merchandise                               985                       988                    877
Selling, general and administrative expenses                         1,291                     1,280                  1,088
Depreciation, depletion and amortization                               402                       487                    308
- ----------------------------------------------------------------------------------------------------------------------------
                                                                    12,829                    12,041                 10,015
- ----------------------------------------------------------------------------------------------------------------------------
OPERATING INCOME                                                       456                       198                    367
OTHER INCOME (EXPENSE)
Interest expense (net of interest income) - Notes A and E             (169)                     (171)                  (117)
Equity income - Note C                                                  24                         7                     22
- ----------------------------------------------------------------------------------------------------------------------------
Income before income taxes and minority interest                       311                        34                    272
Income taxes - Note I                                                  (92)                       13                    (75)
Minority interest in earnings of subsidiaries                           (8)                      (23)                     -
- ----------------------------------------------------------------------------------------------------------------------------
NET INCOME                                                             211                        24                    197
Dividends on convertible preferred stock                               (19)                      (19)                   (19)
- ----------------------------------------------------------------------------------------------------------------------------
INCOME AVAILABLE TO COMMON SHARES                                  $   192                   $     5                $   178
============================================================================================================================
EARNINGS PER SHARE - NOTE A
Primary                                                            $  2.97                   $   .08                $  2.94
Assuming full dilution                                             $  2.82                   $   .08                $  2.79
AVERAGE COMMON SHARES AND EQUIVALENTS OUTSTANDING
Primary                                                                 65                        62                     61
Assuming full dilution                                                  77                        63                     72
- ----------------------------------------------------------------------------------------------------------------------------

</TABLE>


See Notes to Consolidated Financial Statements.

<PAGE>
<TABLE>
<CAPTION>

Ashland Inc. and Subsidiaries
Consolidated Balance Sheets

September 30

(In millions)                                                                        1996                       1995
- ---------------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>                        <C>   
ASSETS

CURRENT ASSETS
Cash and cash equivalents - Note A                                                 $   77                     $   52
Accounts receivable (less allowances for doubtful accounts of
    $27 million in 1996 and $25 million in 1995)                                    1,666                      1,575
Construction completed and in progress - at contract prices                            50                         42
Inventories - Note A                                                                  736                        726
Deferred income taxes - Note I                                                        112                         90
Other current assets                                                                   99                         90
- ---------------------------------------------------------------------------------------------------------------------
                                                                                    2,740                      2,575

INVESTMENTS AND OTHER ASSETS
Investments in and advances to unconsolidated affiliates - Note C                     157                        145
Investments of captive insurance companies - Note A                                   178                        192
Cost in excess of net assets of companies acquired (less accumulated
  amortization of $43 million in 1996 and $35 million in 1995)                        120                        107
Other noncurrent assets                                                               359                        403
- ---------------------------------------------------------------------------------------------------------------------
                                                                                      814                        847

PROPERTY, PLANT AND EQUIPMENT
Cost
   Petroleum                                                                        2,881                      2,860
   SuperAmerica                                                                       514                        488
   Valvoline                                                                          312                        294
   Chemical                                                                           818                        737
   APAC                                                                               626                        566
   Coal                                                                               980                        972
   Exploration (successful efforts method)                                          1,089                      1,011
   Corporate                                                                          154                        150
- ---------------------------------------------------------------------------------------------------------------------
                                                                                    7,374                      7,078
Accumulated depreciation, depletion and amortization                               (3,659)                    (3,508)
- ---------------------------------------------------------------------------------------------------------------------
                                                                                    3,715                      3,570
- ---------------------------------------------------------------------------------------------------------------------
                                                                                   $7,269                     $6,992
=====================================================================================================================

</TABLE>

See Notes to Consolidated Financial Statements.


<PAGE>
<TABLE>
<CAPTION>

(In millions)                                                                        1996                         1995
- -----------------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>                          <C>   
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
Debt due within one year
   Notes payable to financial institutions                                         $  117                       $  186
   Commercial paper                                                                     -                           15
   Current portion of long-term debt                                                   86                           71
Trade and other payables                                                            2,044                        1,778
Income taxes                                                                           32                           44
- -----------------------------------------------------------------------------------------------------------------------
                                                                                    2,279                        2,094
NONCURRENT LIABILITIES
Long-term debt (less current portion) - Notes D and E                               1,784                        1,828
Employee benefit obligations - Note J                                                 613                          613
Reserves of captive insurance companies                                               166                          169
Deferred income taxes - Note I                                                         64                           49
Other long-term liabilities and deferred credits                                      375                          405
Commitments and contingencies - Notes E, H and K
- -----------------------------------------------------------------------------------------------------------------------
                                                                                    3,002                        3,064

MINORITY INTEREST IN CONSOLIDATED SUBSIDIARIES                                        174                          179

STOCKHOLDERS'  EQUITY - Notes D, L and M 
Preferred  stock, no par value, 30 million shares authorized
   Convertible preferred stock, 6 million shares issued, $300 million 
      liquidation value                                                               293                          293

Common stockholders' equity
   Common stock, par value $1.00 per share
      Authorized - 150 million shares
      Issued - 64 million shares in 1996 and 1995                                      64                           64
   Paid-in capital                                                                    280                          256
   Retained earnings                                                                1,185                        1,063
   Loan to leveraged employee stock ownership plan (LESOP)                              -                          (11)
   Other                                                                               (8)                         (10)
- -----------------------------------------------------------------------------------------------------------------------
Total common stockholders' equity                                                   1,521                        1,362
- -----------------------------------------------------------------------------------------------------------------------
                                                                                    1,814                        1,655
- -----------------------------------------------------------------------------------------------------------------------
                                                                                   $7,269                       $6,992
=======================================================================================================================
</TABLE>


<PAGE>

<TABLE>
<CAPTION>

Ashland Inc. and Subsidiaries
Statements of Consolidated Common Stockholders' Equity

                                                                                                  Prepaid
                                                   Common    Paid-in    Retained   Loan to   contribution
(In millions)                                       stock    capital    earnings     LESOP       to LESOP    Other        Total
- --------------------------------------------------------------------------------------------------------------------------------

<S>                <C>                                <C>       <C>       <C>         <C>             <C>     <C>        <C>   
BALANCE AT OCTOBER 1, 1993                            $60       $143      $1,008      $(33)           $(6)    $(10)      $1,162
Net income                                                                   197                                            197
Dividends
    Preferred stock                                                          (19)                                           (19)
    Common stock, $1.00 a share                                              (60)                                           (60)
Issued common stock under
    stock incentive plans                               1         16                                                         17
Allocation of LESOP shares
    to participants                                                                                     6                     6
Other changes                                                                                                   (1)          (1)
- --------------------------------------------------------------------------------------------------------------------------------
BALANCE AT SEPTEMBER 30, 1994                          61        159       1,126       (33)             -      (11)       1,302
Net income                                                                    24                                             24
Dividends
   Preferred stock                                                           (19)                                           (19)
   Common stock, $1.10 a share                                               (68)                                           (68)
Issued common stock under
   Share offering program                               2         49                                                         51
   Acquisition of operations
      of other companies                                1         40                                                         41
   Stock incentive plans                                           7                                                          7
LESOP loan repayments                                                                   22                                   22
Other changes                                                      1                                             1            2
- --------------------------------------------------------------------------------------------------------------------------------
BALANCE AT SEPTEMBER 30, 1995                          64        256       1,063       (11)             -      (10)       1,362
Net income                                                                   211                                            211
Dividends
   Preferred stock                                                           (19)                                           (19)
   Common stock, $1.10 a share                                               (70)                                           (70)
Issued common stock under
    Stock incentive plans                                         18                                                         18
    Employee savings plan                                          6                                                          6
LESOP loan repayments                                                                   11                                   11
Other changes                                                                                                    2            2
- --------------------------------------------------------------------------------------------------------------------------------
BALANCE AT SEPTEMBER 30, 1996                         $64       $280      $1,185      $  -            $ -     $ (8)      $1,521
================================================================================================================================

See Notes to Consolidated Financial Statements.

</TABLE>

<PAGE>
<TABLE>
<CAPTION>

Ashland Inc. and Subsidiaries
Statements of Consolidated Cash Flows
Years Ended September 30

(In millions)                                                                        1996              1995                 1994
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                  <C>              <C>                  <C>  
CASH FLOWS FROM OPERATIONS
Net income                                                                           $211             $  24                $ 197
Expense (income) not affecting cash
   Depreciation, depletion and amortization                                           402               487                  308
   Deferred income taxes                                                               (6)              (73)                   2
   Other noncash items                                                                 35                33                   22
Change in operating assets and liabilities(1)                                         125                29                  (75)
- ---------------------------------------------------------------------------------------------------------------------------------
                                                                                      767               500                  454
CASH FLOWS FROM FINANCING
Proceeds from issuance of long-term debt                                               68               330                   77
Proceeds from issuance of capital stock                                                16                55(2)                17
Loan repayment from leveraged employee stock ownership plan                            11                22                    -
Repayment of long-term debt                                                           (97)              (60)                (109)
Increase (decrease) in short-term debt                                                (84)               38                   (5)
Dividends paid                                                                        (93)              (92)                 (79)
- ---------------------------------------------------------------------------------------------------------------------------------
                                                                                     (179)              293                  (99)
CASH FLOWS FROM INVESTMENT
Additions to property, plant and equipment                                           (510)             (444)                (376)
Purchase of operations - net of cash acquired                                         (86)             (327)(2)              (62)
Proceeds from sale of operations                                                        4                10                   59
Investment purchases(3)                                                              (455)             (725)                (335)
Investment sales and maturities(3)                                                    491               704                  335
Other - net                                                                            (7)                1                   23
- ---------------------------------------------------------------------------------------------------------------------------------
                                                                                     (563)             (781)                (356)
- ---------------------------------------------------------------------------------------------------------------------------------
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                       25                12                   (1)
Cash and cash equivalents - beginning of year                                          52                40                   41
- ---------------------------------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS - END OF YEAR                                              $ 77             $  52                $  40
=================================================================================================================================
DECREASE (INCREASE) IN OPERATING ASSETS(1)
Accounts receivable                                                                  $(80)            $(112)               $(153)
Construction completed and in progress                                                 (8)               13                   (3)
Inventories                                                                            (3)              (63)                 (45)
Refundable income taxes                                                                (2)                -                    -
Deferred income taxes                                                                   6                (7)                   -
Other current assets                                                                   (1)               12                   (7)
Investments and other assets                                                           10                31                   15
INCREASE (DECREASE) IN OPERATING LIABILITIES(1)
Trade and other payables                                                              251               169                   95
Income taxes                                                                          (12)                4                  (10)
Noncurrent liabilities                                                                (36)              (18)                  33
- ---------------------------------------------------------------------------------------------------------------------------------
CHANGE IN OPERATING ASSETS AND LIABILITIES                                           $125             $  29                $ (75)
=================================================================================================================================
(1) Excludes changes resulting from operations acquired or sold.
(2) Excludes $41 million of common stock issued in acquisitions.
(3) Represents primarily investment transactions of captive insurance companies.

</TABLE>



See Notes to Consolidated Financial Statements.


<PAGE>

Ashland Inc. and Subsidiaries
Notes to Consolidated Financial Statements

NOTE A - SIGNIFICANT ACCOUNTING POLICIES
PRINCIPLES OF CONSOLIDATION

The consolidated  financial  statements include the accounts of Ashland and
its majority-owned  subsidiaries.  Investments in joint ventures and 20% to
50% owned affiliates are accounted for on the equity method.  Since Ashland
Coal,  Inc.  was  consolidated  in 1996 and 1995 and  accounted  for on the
equity method in 1994 (see Note F), the  comparability  of various  amounts
included  in   Ashland's   consolidated   financial   statements   and  the
accompanying notes are affected.

RISKS AND UNCERTAINTIES

The  preparation  of  Ashland's   consolidated   financial   statements  in
conformity with generally accepted accounting principles requires Ashland's
management  to make  estimates  and  assumptions  that affect the  reported
amounts of assets, liabilities,  revenues and expenses, and the disclosures
of contingent  assets and  liabilities.  Significant  items subject to such
estimates and assumptions include the carrying value of property, plant and
equipment,  environmental  reserves,  income recognized under  construction
contracts, and the ultimate realization of deferred tax assets, among other
items. Actual results could differ from the estimates and assumptions used.

Ashland's operations are affected by domestic and international  political,
legislative, regulatory and legal actions. Such actions may include changes
in the policies of the  Organization  of Petroleum  Exporting  Countries or
other  developments   involving  or  affecting   oil-producing   countries,
including military conflict,  embargoes, internal instability or actions or
reactions of the government of the United States in anticipation  of, or in
response to, such actions.

Domestic  and  international  economic  conditions,  such  as  recessionary
trends, inflation, interest and monetary exchange rates, as well as changes
in the  availability  or prices of crude  oil,  natural  gas and  petroleum
products,  can have a  significant  effect on Ashland's  operations.  While
Ashland maintains reserves for anticipated  liabilities and carries various
levels  of  insurance,  Ashland  could  be  affected  by  civil,  criminal,
regulatory or  administrative  actions,  claims or proceedings  relating to
environmental  or other  matters.  In  addition,  climate  and  weather can
significantly  affect  Ashland in several  of its  operations,  such as its
construction, natural gas, heating oil and coal businesses.
<TABLE>
<CAPTION>

INVENTORIES

(In millions)                                                   1996                                      1995
- ---------------------------------------------------------------------------------------------------------------
<S>                                                             <C>                                       <C> 
Crude oil                                                       $336                                      $285
Petroleum products                                               323                                       284
Chemicals                                                        342                                       315
Other products                                                   146                                       176
Materials and supplies                                            63                                        66
Excess of replacement costs over LIFO carrying values           (474)                                     (400)
- ---------------------------------------------------------------------------------------------------------------
                                                                $736                                      $726
===============================================================================================================
</TABLE>

Crude  oil,  petroleum  products,  chemicals  and  other  products  with  a
replacement cost of  approximately  $834 million at September 30, 1996, and
$741 million at September 30, 1995, are valued using the last-in, first-out
(LIFO) method. The remaining  inventories are stated generally at the lower
of cost (using the  first-in,  first-out  [FIFO] or average cost method) or
market.

PROPERTY, PLANT AND EQUIPMENT

The cost of plant and equipment (other than capitalized lease  acquisition,
exploration  and  development  costs) is depreciated  by the  straight-line
method over the  estimated  useful  lives of the assets.  Oil and gas lease
acquisition,  exploration and development costs are accounted for using the
successful  efforts method.  Coal lease  acquisition and development  costs
which are recoverable are capitalized.  Coal exploration costs are expensed
as  incurred.  Capitalized  costs are  depleted by the  units-of-production
method over the estimated recoverable reserves.

Estimated  costs of major  refinery  turnarounds  are accrued,  while other
maintenance  and repair  costs are expensed as  incurred.  Maintenance  and
repair expense  amounted to $362 million in 1996,  $355 million in 1995 and
$279 million in 1994.

ENVIRONMENTAL COSTS

Accruals for environmental  costs are recognized when it is probable that a
liability  has  been  incurred  and the  amount  of that  liability  can be
reasonably  estimated.  Such costs are charged to expense if they relate to
the remediation of conditions caused by past operations or are not expected
to mitigate or prevent  contamination from future operations.  Accruals are
recorded at  undiscounted  amounts  based on  experience,  assessments  and
current  technology  without regard to any  third-party  recoveries and are
regularly  adjusted as  environmental  assessments and remediation  efforts
proceed.


<PAGE>

EARNINGS PER SHARE

Primary earnings per share is based on net income less preferred  dividends
divided by the average number of common shares and equivalents  outstanding
during the  respective  years.  Shares of common stock issuable under stock
options are treated as common stock equivalents when dilutive.

Earnings per share assuming full dilution begins with the primary  earnings
per share  computation.  Shares  issuable upon  conversion of the preferred
stock and 6.75% subordinated  debentures are added to average common shares
and  equivalents  when  dilutive.  In such  cases,  net  income is  further
adjusted by adding back  preferred  dividends and interest  expense (net of
tax) on these debentures.

DERIVATIVE INSTRUMENTS

Ashland uses commodity futures contracts to reduce its exposure to changing
prices for crude oil,  petroleum products and natural gas, and uses forward
exchange  contracts to hedge certain risks associated with changing foreign
currency  exchange  rates.  Gains and  losses on  commodity  contracts  are
accounted for as part of the transactions or activities being hedged. Gains
and losses on forward exchange contracts that hedge assets,  liabilities or
firm  commitments  are  recognized  when the related items being hedged are
settled. Gains and losses on contracts hedging anticipated foreign currency
transactions  are reflected in income in the period the change  occurs.  In
the Statements of Consolidated  Cash Flows,  Ashland reports the cash flows
resulting  from its hedging  activities in the same category as the related
item that is being hedged.

Ashland uses interest rate swap  agreements to obtain greater access to the
lower  borrowing  costs normally  available on  floating-rate  debt,  while
minimizing  refunding  risk through the issuance of  long-term,  fixed-rate
debt.  Periodic  settlements  under the swap  agreements  are recognized as
adjustments of interest expense for the related periods.

STOCK INCENTIVE PLANS

In October 1995, the Financial  Accounting Standards Board issued Statement
No. 123 (FAS 123), "Accounting for Stock-Based  Compensation." With respect
to accounting for its stock options,  as permitted  under FAS 123,  Ashland
intends to retain the intrinsic  value method  currently used as prescribed
by Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued
to   Employees,"   and  related   Interpretations.   Ashland  will  provide
disclosures  in  accordance  with FAS 123 when FAS 123 is adopted in fiscal
1997.

ACCOUNTING CHANGES

Effective   September  30,  1995,  Ashland  adopted  Financial   Accounting
Standards Board Statement No. 121 (FAS 121), "Accounting for the Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to Be Disposed Of." As a
result,  Ashland recorded charges of $83 million (included in depreciation,
depletion  and  amortization)  to write down  certain  assets to their fair
values.   These  assets  included  an  idle  unit  at  Ashland  Petroleum's
Catlettsburg  refinery,  certain  unused crude oil  gathering  pipelines of
Scurlock Permian, various petroleum product marketing properties to be sold
or shut  down,  and  various  other  assets.  Fair  values  were based upon
appraisals or estimates of discounted  future cash flows.  Operating income
was reduced for each of the affected  segments as follows:  Petroleum  ($68
million);  Valvoline ($3 million);  Chemical ($4 million);  Exploration ($4
million);  and general corporate expenses ($4 million).  In addition,  Arch
Mineral  adopted FAS 121 and  recorded a charge to write down  certain idle
facilities,  decreasing Ashland's equity income by $3 million. The adoption
of FAS 121 reduced Ashland's net income for 1995 by $54 million or $.86 per
share.

OTHER

Cash equivalents  include highly liquid  investments  maturing within three
months after  purchase.  Investments  of captive  insurance  companies  are
primarily foreign corporate and government debt obligations and are carried
at market value plus accrued interest.

Income  related to  construction  contracts is generally  recognized by the
units-of-production    method,    which    is   a    variation    of    the
percentage-of-completion  method.  Any anticipated losses on such contracts
are charged against operations as soon as such losses are estimable.

Costs in excess of net assets of companies  acquired  are  amortized by the
straight-line  method over periods  generally  ranging from 10 to 40 years,
with an average remaining life of 13 years.

Research and  development  costs are  expensed as incurred  ($27 million in
1996, $24 million in 1995 and $23 million in 1994).

Interest is capitalized on projects  where  construction  of an asset takes
considerable  time  and  involves  substantial  expenditures.   Capitalized
interest was not significant during the last three years.

Certain  prior year  amounts  have been  reclassified  in the  consolidated
financial statements to conform with 1996 classifications.


<PAGE>

NOTE B - INFORMATION BY INDUSTRY SEGMENT

Ashland's  operations are conducted  primarily in the United States and are
managed along industry  segments,  which include  Petroleum,  SuperAmerica,
Valvoline,  Chemical,  APAC, Coal and Exploration.  Information by industry
segment is shown on Pages 60 and 61.

Petroleum  operations  are  conducted  by  Ashland  Petroleum,  one  of the
nation's largest independent  petroleum refiners.  In addition to supplying
petroleum products to SuperAmerica,  Valvoline,  Ashland Chemical and APAC,
Ashland  Petroleum  is a leading  supplier  of  petroleum  products  to the
transportation and commercial fleet industries,  other industrial customers
and independent marketers (including dealers operating under the Ashland(R)
brand name). Principal products include gasoline, distillates and kerosene,
asphalt,  jet and turbine fuel,  lubricants,  and heavy fuel oils.  Ashland
Petroleum also gathers and transports  crude oil and petroleum  products in
connection with its refining and wholesale marketing operations and markets
crude oil through Scurlock Permian.

SuperAmerica  includes Ashland's retail gasoline and merchandise  marketing
operations,  including  the  SuperAmerica(R)  chain of  high-volume  retail
stores.  Gasoline and  merchandise  are also sold from outlets  operated by
SuperAmerica  under  the  Rich(R)  brand  name.  Operations  are  conducted
primarily in the Ohio Valley and Upper Midwest.

Valvoline  is a marketer of  automotive  and  industrial  oils,  automotive
chemicals,  antifreeze,  filters, rust preventives and coolants, with sales
in more than 140 countries. In addition,  Valvoline is engaged in the "fast
oil change" business through outlets  operating under the Valvoline Instant
Oil  Change(R)  and  Valvoline  Rapid  Oil  Change(R)  names  and  provides
environmental  services  for the  collection  of used oil,  antifreeze  and
filters.

Chemical  businesses  are managed by Ashland  Chemical,  which  distributes
industrial chemicals,  solvents,  thermoplastics and resins, and fiberglass
materials.  Ashland Chemical also  manufactures a wide variety of specialty
chemicals and certain  petrochemicals.  Major specialty  chemicals  include
foundry products,  water treatment and marine service chemicals,  specialty
polymers and  adhesives,  unsaturated  polyester  resins,  and  high-purity
electronic  and  laboratory  chemicals.  Principal  petrochemicals  include
cumene, toluene, xylene, aromatic and aliphatic solvents, propylene, maleic
anhydride and methanol.

APAC performs  contract  construction  work,  including  highway paving and
repair,  excavation and grading,  and bridge and sewer  construction.  APAC
also produces  asphaltic and  ready-mix  concrete,  crushed stone and other
aggregate, concrete block and certain specialized construction materials in
13 southern states.

Coal  operations are conducted by 56% owned,  publicly traded Ashland Coal,
Inc., which produces  low-sulfur  bituminous coal in central Appalachia for
sale to domestic  and foreign  electric  utility  and  industrial  markets.
Ashland also holds a 50% equity interest in Arch Mineral  Corporation  (see
Note C). Arch Mineral  produces  metallurgical  and steam coal from surface
and deep mines in Illinois,  Kentucky,  Virginia, West Virginia and Wyoming
for sale to utility and steel companies. Both Ashland Coal and Arch Mineral
market coal mined by independent producers.

Exploration  operations  are  conducted  by Ashland  Exploration,  which is
engaged in crude oil and natural gas  production in the  Appalachian  Basin
and Gulf Coast  areas of the  United  States  and crude oil  production  in
Nigeria.

Certain information with respect to foreign operations follows.
<TABLE>
<CAPTION>

                                    Total assets                                            Income before income taxes
                       --------------------------                   --------------------------------------------------
(In millions)          1996                 1995                    1996                   1995                   1994
- ----------------------------------------------------------------------------------------------------------------------
<S>                    <C>                   <C>                     <C>                    <C>                    <C>
Foreign operations
  Petroleum            $ 70                  $ 30                    $ 3                    $ 4                    $ 1
  Valvoline             127                   124                      4                      3                     10
  Chemical              327                   302                     41                     42                     28
  Exploration            98                    36                     11                      9                     22
- -----------------------------------------------------------------------------------------------------------------------
                       $622                  $492                    $59                    $58                    $61
=======================================================================================================================

</TABLE>

<PAGE>

NOTE C - UNCONSOLIDATED AFFILIATES

Affiliated  companies  accounted  for on the equity  method  include:  Arch
Mineral  Corporation (a 50% owned coal  company);  LOOP INC. and LOCAP INC.
(18.6% and 21.4%  owned  corporate  joint  ventures  operating  a deepwater
offshore port and related pipeline  facilities in the Gulf of Mexico);  and
various other  companies.  Prior to 1995,  Ashland Coal, Inc. was less than
50% owned and accounted  for on the equity method (see Note F).  Summarized
financial  information  reported by these  affiliates  and a summary of the
amounts recorded in Ashland's  consolidated  financial  statements  follow.
Ashland's retained earnings include $106 million of undistributed  earnings
from unconsolidated affiliates accounted for on the equity method.
<TABLE>
<CAPTION>

                                             Ashland        Arch Mineral      LOOP INC. and
(In millions)                              Coal, Inc.        Corporation         LOCAP INC.         Other              Total
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>              <C>                     <C>            <C>               <C> 
SEPTEMBER 30, 1996
Financial position
   Current assets                                                  $ 165             $   28         $ 265
   Current liabilities                                              (142)               (82)         (151)
                                                             ---------------------------------------------
   Working capital                                                    23                (54)          114
   Noncurrent assets                                                  752               613           225
   Noncurrent liabilities                                            (646)             (489)         (107)
                                                             ---------------------------------------------
   Stockholders' equity                                             $ 129            $   70         $ 232
                                                             =============================================
Results of operations
   Sales and operating revenues                                     $ 727            $  117         $ 846
   Gross profit                                                        98                38           214
   Net income                                                          27                 8            28
Amounts recorded by Ashland
   Investments and advances                                            73                13            71              $ 157
   Equity income                                                       13                 2             9                 24
   Dividends received                                                   -                 -             7                  7
- ----------------------------------------------------------------------------------------------------------------------------
SEPTEMBER 30, 1995
Financial position
   Current assets                                                   $ 148            $   27         $ 238
   Current liabilities                                               (134)              (91)         (130)
                                                             ---------------------------------------------
   Working capital                                                     14               (64)          108
   Noncurrent assets                                                  790               633           202
   Noncurrent liabilities                                            (693)             (506)         (101)
                                                             ---------------------------------------------
   Stockholders' equity                                             $ 111            $   63         $ 209
                                                             =============================================
Results of operations
   Sales and operating revenues                                     $ 714            $  119         $ 775
   Gross profit                                                        50                36           193
   Net income (loss)                                                   (8)(1)             4            29
Amounts recorded by Ashland
   Investments and advances                                            63                12            70              $ 145
   Equity income (loss)                                                (4)                1            10                  7
   Dividends received                                                   3                 1             8                 12
- ----------------------------------------------------------------------------------------------------------------------------
SEPTEMBER 30, 1994
Results of operations
   Sales and operating revenues                $ 561                $ 641             $ 149         $ 701
   Gross profit                                   71                   60                54           172
   Net income                                     17                   14                15            14

Amounts recorded by Ashland
   Equity income                                   6                    7                 3             6              $  22
   Dividends received                              3                    -                 -             5                  8
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>

(1)Includes a charge of $12 million  resulting  from 
asset  impairment write-downs  under FAS 121 and provisions for
early retirement and restructuring programs.

<PAGE>
<TABLE>
<CAPTION>

NOTE D - LONG-TERM DEBT

(In millions)                                                           1996                         1995
- ---------------------------------------------------------------------------------------------------------
<S>                                                                   <C>                          <C>       
Senior debt of Ashland
   Medium-term notes, due 1997-2025, interest at an average rate
   of 8.4% at September 30, 1996 (5.8% to 10.4%)                      $  909                       $  895
   8.80% debentures, due 2012                                            250                          250
   11.125% sinking fund debentures, due 2017                             200                          200
   Pollution control and industrial revenue bonds, due
      1998-2022, interest at an average rate of 6.4%
      at September 30, 1996 (3.7% to 7.4%)                               227                          217
   Other                                                                   3                           33
- ---------------------------------------------------------------------------------------------------------
                                                                       1,589                        1,595
6.75% convertible subordinated debentures, due 2014,
   convertible into common stock at $51.34 per share                     124                          124
Debt of Ashland Coal, Inc. not guaranteed by Ashland
   9.78% senior notes, due 1997-2000                                     101                          101
   9.66% senior notes, due 2001-2006                                      54                           54
   Other                                                                   2                           25
- ---------------------------------------------------------------------------------------------------------
                                                                       1,870                        1,899
Current portion of long-term debt                                        (86)                         (71)
- ---------------------------------------------------------------------------------------------------------
                                                                      $1,784                       $1,828
=========================================================================================================
</TABLE>

Aggregate maturities of long-term debt are $86 million in 1997, $85 million
in 1998,  $73 million in 1999, $66 million in 2000 and $89 million in 2001.
Excluded from such  maturities are $38 million of  floating-rate  pollution
control and  industrial  revenue  bonds,  due between 2003 and 2009.  These
bonds are subject to early  redemptions  at the  bondholders'  option,  but
generally not before 1998.

Ashland has a revolving credit agreement which expires on February 9, 2000,
providing for up to $320 million in  borrowings,  under which no borrowings
were  outstanding  at  September  30, 1996.  In addition,  Ashland Coal has
revolving credit  agreements  which expire on November 15, 1999,  providing
for up to $500  million in  borrowings,  of which $25 million was in use at
September 30, 1996.

Certain debt agreements  contain  covenants  restricting  dividends,  share
repurchases  and other  distributions  with  respect to  Ashland's  capital
stock, as well as covenants limiting new borrowings. At September 30, 1996,
distributions  with respect to Ashland's  capital stock were  restricted to
$793  million and  additional  debt was limited to $1.4  billion.  

Interest  payments on all  indebtedness  amounted to $175  million in 1996,
$163  million  in 1995  and $119  million  in 1994.  The  weighted  average
interest rate on short-term  borrowings  outstanding  was 5.9% at September
30, 1996, and 6.0% at September 30, 1995.

NOTE E - FINANCIAL INSTRUMENTS
COMMODITY HEDGES

Ashland  Petroleum  selectively uses commodity  futures contracts to reduce
its exposure to certain risks inherent within its refining  business.  Such
contracts are used  principally  to hedge the value of intransit  crude oil
cargoes,  hedge exposure under fixed-price  sales contracts,  obtain higher
prices  for crude oil sold by  Scurlock  Permian,  protect  against  margin
compression  caused by  increasing  crude oil  prices,  take  advantage  of
attractive  refining margins and lock in prices on a portion of the natural
gas fuel needs of the refineries. Ashland Exploration also selectively uses
futures  contracts to reduce price  volatility and lock in favorable  sales
prices for future  production  of natural gas and crude oil.  In  addition,
trading in  commodity  futures  contracts  is a natural  extension  of cash
market trading and is occasionally used as an alternate method of obtaining
or selling  crude oil and  petroleum  products to balance  physical  barrel
activity. The fair value of open commodity contracts was not significant at
September 30, 1996 and 1995.

FOREIGN CURRENCY HEDGES

Ashland  uses  forward  exchange  contracts  to hedge  certain  significant
foreign currency transaction exposures of its operations.  Forward exchange
contracts   are  used  to  hedge  foreign   currency-denominated   accounts
receivable  and payable.  Any  investments of Ashland's  captive  insurance
companies in foreign currency-denominated debt obligations are also hedged.
In addition,  Ashland  from time to time will enter into  forward  exchange
contracts to establish  with certainty the  functional  currency  amount of
future firm commitments  denominated in other currencies,  as well as hedge
against the  effects of  changing  exchange  rates on  anticipated  foreign
currency  transactions.  The fair value of open forward exchange  contracts
was not significant at September 30, 1996 and 1995.

<PAGE>
INTEREST RATE SWAPS

Ashland uses interest rate swap  agreements to obtain greater access to the
lower  borrowing  costs normally  available on  floating-rate  debt,  while
minimizing  refunding  risk through the issuance of  long-term,  fixed-rate
debt. At September 30, 1996, Ashland had unleveraged swap agreements with a
notional  principal amount of $510 million which were used to convert fixed
rates  on  certain  debt,   including  the  8.80%  debentures  and  various
medium-term  notes,  to variable  rates.  The variable  rates are generally
adjusted  quarterly or semiannually based on London Interbank Offered Rates
(LIBOR),  but may be fixed for longer terms using forward rate  agreements.
Notional amounts do not quantify risk or represent assets or liabilities of
Ashland,  but are used in the  determination of cash settlements  under the
agreements.   Ashland  is  exposed  to  credit  losses  from   counterparty
nonperformance, but does not anticipate any losses from its agreements, all
of which are with major financial institutions.

At  September  30, 1996,  Ashland was  receiving a  weighted-average  fixed
interest rate of 5.9% and paying a weighted-average  variable interest rate
of 5.7%, calculated on the notional amount. Interest expense was reduced by
$2 million in 1996, an insignificant  amount in 1995 and $9 million in 1994
resulting from settlements under these  agreements.  Under its current swap
agreements,  Ashland's annual interest expense in 1997 will change by about
$5 million for each 1% change in LIBOR.  The terms  remaining  on Ashland's
swaps range from 8 to 68 months, with a weighted-average  remaining life of
32 months.

The  carrying  amounts and fair values of Ashland's  significant  financial
instruments, including interest rate swaps, at September 30, 1996, and 1995
are  shown  below.  The fair  values  of cash and cash  equivalents,  notes
payable to financial  institutions and commercial paper  approximate  their
carrying  amounts.  The fair  values of  investments  of captive  insurance
companies are based on quoted market prices plus accrued interest. The fair
values of long-term  debt are based on quoted  market  prices or, if market
prices are not available,  the present values of the underlying  cash flows
discounted at Ashland's  incremental  borrowing  rates.  The fair values of
interest  rate swaps are based on quoted market  prices,  which reflect the
present values of the difference  between  estimated  future  variable-rate
payments and future fixed-rate receipts.

<TABLE>
<CAPTION>
                                                                             1996                                           1995
                                                   ------------------------------                  -----------------------------
                                                   Carrying                  Fair                  Carying                  Fair
(In millions)                                        amount                 value                   amount                 value
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                  <C>                   <C>                     <C>                    <C>   
Assets
   Cash and cash equivalents                         $   77                $   77                  $   52                 $   52
   Investments of captive insurance companies           178                   178                     192                    192
Liabilities
   Notes payable to financial institutions and
      commercial paper                                  117                   117                     201                    201
   Long-term debt (including current portion)         1,870                 2,024                   1,899                  2,090
   Interest rate swaps                                    -                     4                       -                      5
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>

NOTE F - ACQUISITIONS AND DIVESTITURES
ACQUISITIONS

In February 1995,  Ashland  purchased from  Saarbergwerke AG all of Ashland
Coal's Class B Preferred  Stock for $110  million.  The purchase  increased
Ashland's  ownership  of Ashland  Coal from 39% to 54%. As a result of this
transaction,   Ashland  Coal  was  consolidated  into  Ashland's  financial
statements  retroactive to October 1, 1994. Ashland's investment in Ashland
Coal  previously had been  accounted for on the equity method.  Ashland has
continued to reinvest  dividends from Ashland Coal in additional  shares of
its common  stock,  increasing  its  ownership in Ashland Coal to 56% as of
September 30, 1996.

Also during  1995,  Ashland  acquired  the  unsaturated  polyester  resins,
polyester distribution and maleic anhydride businesses of Aristech Chemical
Corporation,  the Zerex(R)  antifreeze  product  line,  the  northern  West
Virginia  assets of two natural gas  producers,  and various other chemical
and  construction  businesses.   These  and  several  smaller  acquisitions
completed in various  segments  during the last three years were  generally
accounted  for as  purchases  and  did not  have a  significant  effect  on
Ashland's consolidated financial statements.

DIVESTITURES

In 1994, Ashland sold APAC's Arizona  operations.  This and several smaller
divestitures  completed in various segments during the last three years did
not  have  a  significant  effect  on  Ashland's   consolidated   financial
statements.

<PAGE>
NOTE G - QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

The following table presents quarterly financial  information and per share
data relative to Ashland's common stock.
<TABLE>
<CAPTION>

Quarters ended                              December 31           March 31             June 30        September 30
- ------------------------------------------------------------------------------------------------------------------------
(In millions except per share data)
                                        1995(1)    1994      1996     1995      1996      1995      1996      1995(2)
- ------------------------------------------------------------------------------------------------------------------------
<S>                                   <C>        <C>       <C>      <C>       <C>       <C>       <C>       <C>   
Sales and operating revenues          $3,079     $2,924    $3,072   $2,735    $3,481    $3,256    $3,500    $3,252
Operating income (loss)                  175         91        33        4       148       109       100        (7)
Net income (loss)                         87         35        (2)     (29)       80        48        46       (30)
Primary earnings (loss) per share       1.29        .50      (.11)    (.55)     1.16       .69       .64      (.55)
Common dividends per share              .275       .275      .275     .275      .275      .275      .275      .275
Market price per common share
    High                              36-1/2     39-7/8    39-1/2   35-5/8    44-1/8    38-3/8    40-1/4    35-3/8
    Low                               30-3/8     31-1/4    34-1/4   31-5/8    38-1/8    33-1/2        35        32
- ------------------------------------------------------------------------------------------------------------------------
</TABLE>

(1) A gain resulting from the settlement of Ashland Exploration's claims in
the bankruptcy reorganization of Columbia Gas Transmission and Columbia Gas
Systems  increased  operating  income  by $73  million,  net  income by $48
million and  earnings per share by $.74 in the quarter  ended  December 31,
1995.

(2)  Charges  for  asset  impairment  write-downs  under  FAS 121 and early
retirement and  restructuring  programs  reduced  operating  income by $120
million,  net income by $79 million and  earnings per share by $1.25 in the
quarter ended September 30, 1995.

NOTE H - LEASES AND OTHER COMMITMENTS
LEASES

Ashland  and  its  subsidiaries   are  lessees  in  noncancelable   leasing
agreements for office buildings, warehouses, pipelines,  transportation and
marine  equipment,  storage  facilities,   retail  outlets,   manufacturing
facilities  and other  equipment  and  properties  which  expire at various
dates.  Capitalized  lease obligations are not significant and are included
in long-term  debt.  Future minimum rental  payments at September 30, 1996,
and rental expense under operating leases follow.
<TABLE>
<CAPTION>

(In millions)
- ------------------------------------------------------------------------------------------------------------------------
Future minimum rental payments              Rental expense                     1996        1995        1994
- ------------------------------------------------------------------------------------------------------------------------
<S>                      <C>                <C>                                <C>         <C>         <C>
1997                     $ 89
1998                       80               Minimum rentals
1999                       61                 (including rentals under
2000                       57                 short-term leases)               $160        $142        $113
2001                       45               Contingent rentals                   14          10          12
Later years               198               Sublease rental income              (17)        (18)        (12)
- ------------------------------------------------------------------------------------------------------------------------
                         $530                                                  $157        $134        $113
========================================================================================================================
</TABLE>

In addition,  Ashland Coal has entered into various  noncancelable  royalty
lease agreements under which future minimum payments are  approximately $23
million annually through 2001 and $190 million in the aggregate thereafter.

OTHER COMMITMENTS

Under  agreements  with LOOP and LOCAP (see Note C),  Ashland is obligated,
based  upon its  equity  ownership,  to provide a portion of the total debt
service  and  defined  operating  and  administrative  costs of these joint
ventures.  This annual obligation is reduced by transportation charges paid
by Ashland  and by a pro rata  portion of  transportation  charges  paid by
third  parties who are not equity  participants.  If, after each  obligor's
requirements  have been  satisfied,  the joint  ventures are unable to meet
cash  requirements,  Ashland is  obligated to advance its pro rata share of
the  deficiency.  All funds  provided to these joint  ventures  are used as
advances  against  future  transportation  charges.  At September 30, 1996,
substantially  all  advances  made to LOOP and  LOCAP by  Ashland  had been
applied against  transportation  charges.  Transportation  charges incurred
amounted  to $16  million in 1996,  $21  million in 1995 and $24 million in
1994. At September 30, 1996,  Ashland's  contingent liability for its share
of the  indebtedness of LOOP and LOCAP secured by throughput and deficiency
agreements amounted to approximately $89 million.

Ashland  Coal owns 17.5% of a joint  venture  operating a coal  loading and
storage  facility at Newport News, Va. Venture partners are required to pay
their share of the  venture's  costs in relation  to their  ownership  (for
fixed  operating  costs and debt  service) or facility  usage (for variable
operating  costs).  Ashland  Coal's  share  of such  payments  amounted  to
approximately $3 million  annually in each of the last three years.  Future
payments  for fixed  operating  costs and debt  service  are  estimated  to
approximate  $3  million  annually  through  2015 and $26  million in 2016.
Additionally,  Ashland is contingently  liable for a guarantee  relating to
the office  building  partially  occupied by Ashland Coal. At September 30,
1996, such obligation has a present value of approximately $7 million.

Ashland is contingently  liable for up to $16 million of borrowings under a
revolving   credit   agreement   of  AECOM   Technology   Corporation,   an
unconsolidated  affiliate.  Ashland's  guaranteed  portion  of  outstanding
borrowings  under this  agreement  amounted to $7 million at September  30,
1996.

<PAGE>
NOTE I - INCOME TAXES
A summary of the provision for income taxes follows.
<TABLE>
<CAPTION>

(In millions)                    1996                    1995                   1994
- -------------------------------------------------------------------------------------
<S>                               <C>                    <C>                    <C> 
Current(1)
   Federal                        $74                    $ 38                   $ 56
   State                            7                      11                      8
   Foreign                         17                      11                      9
- -------------------------------------------------------------------------------------
                                   98                      60                     73
Deferred                           (6)                    (73)                     2
- -------------------------------------------------------------------------------------
                                  $92                    $(13)                  $ 75
=====================================================================================
</TABLE>

(1) Income tax payments  amounted to $110  million in 1996,  $54 million in
1995 and $71 million in 1994.

Deferred income taxes are provided for significant income and expense items
recognized  in different  years for tax and financial  reporting  purposes.
Temporary  differences  which give rise to significant  deferred tax assets
(liabilities) follow.
<TABLE>
<CAPTION>

(In millions)                                                          1996                   1995
- ---------------------------------------------------------------------------------------------------
<S>                                                                    <C>                    <C> 
Employee benefit obligations                                           $251                   $250
Environmental, insurance and litigation reserves                        116                    111
Alternative minimum tax credit carryforwards                             77                     75
Uncollectible accounts receivable                                        19                     18
Compensated absences                                                     16                     15
Other items                                                              64                     62
- ------------------------------------------------------------------------------------------------------------------------
Total deferred tax assets                                               543                    531
- ------------------------------------------------------------------------------------------------------------------------
Property, plant and equipment                                          (450)                  (445)
Undistributed equity income                                             (18)                   (17)
Prepaid royalties                                                       (18)                   (17)
Coal supply agreements                                                   (9)                   (11)
- ------------------------------------------------------------------------------------------------------------------------
Total deferred tax liabilities                                         (495)                  (490)
- ------------------------------------------------------------------------------------------------------------------------
Net deferred tax asset                                                 $ 48                   $ 41
========================================================================================================================
</TABLE>

The U.S.  and  foreign  components  of  income  before  income  taxes and a
reconciliation  of  the  normal  statutory  federal  income  tax  with  the
provision for income taxes follow.
<TABLE>
<CAPTION>

(In millions)                                                           1996                     1995                     1994
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                     <C>                     <C>                       <C> 
Income   before   income   taxes  and  minority interest
   United States                                                        $252                    $(24)                     $211
   Foreign                                                                59                      58                        61
- -------------------------------------------------------------------------------------------------------------------------------
                                                                        $311                    $ 34                      $272
===============================================================================================================================
Income taxes computed at U.S. statutory rates                           $109                    $ 12                      $ 95
Increase (decrease) in amount computed resulting from
   Equity income                                                          (5)                      -                        (6)
   State income taxes                                                      4                       5                         6
   Net impact of foreign results                                          (4)                     (8)                       (8)
   Non-conventional fuel credit                                          (11)                    (10)                      (10)
   Percentage depletion allowance                                         (6)                    (14)                        -
   Other items                                                             5                       2                        (2)
- -------------------------------------------------------------------------------------------------------------------------------
Income taxes                                                            $ 92                    $(13)                     $ 75
===============================================================================================================================
</TABLE>

The Internal Revenue Service (IRS) has examined Ashland's consolidated U.S.
income tax returns through 1991. As a result of its  examinations,  the IRS
has proposed adjustments,  certain of which are being contested by Ashland.
Ashland  believes  it has  adequately  provided  for any  income  taxes and
related interest which may ultimately be paid on contested issues. 
<PAGE>

NOTE J - EMPLOYEE BENEFIT PLANS
PENSION PLANS

Ashland  sponsors  pension plans which cover  substantially  all employees,
other than union  employees  covered by  multiemployer  pension plans under
collective bargaining agreements.  Benefits under Ashland's plans generally
are based on employees' years of service and compensation  during the years
immediately  preceding their  retirement.  For certain plans, such benefits
are expected to come in part from one-half of employees' leveraged employee
stock  ownership  plan (LESOP)  accounts.  Ashland  determines the level of
contributions to its pension plans annually and contributes  amounts within
allowable  limitations  imposed by Internal  Revenue  Service  regulations.
Ashland contributed the maximum tax-deductible contributions to its pension
plans during the last three years.  The following  tables detail the funded
status of the plans and the components of pension expense.  A discount rate
of 8%  and  an  assumed  rate  of  salary  increases  of 5%  were  used  in
determining the actuarial present value of projected benefit obligations at
September 30, 1996 (7.5% and 5% at September 30, 1995).
<TABLE>
<CAPTION>
                                                                             1996                                   1995
                                                     Plans with        Plans with           Plans with        Plans with
                                               assets in excess     ABO in excess     assets in excess     ABO in excess
(In millions)                                            of ABO         of assets               of ABO         of assets
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                        <C>              <C>                   <C>               <C> 
Plan assets at fair value (primarily listed
   stocks and bonds)                                       $360             $   -                 $ 14              $290
- ------------------------------------------------------------------------------------------------------------------------
Accumulated benefit obligations (ABO)
   Vested                                                   284                29                   13               289
   Nonvested                                                 35                36                    1                69
- ------------------------------------------------------------------------------------------------------------------------

                                                            319                65                   14               358
- ------------------------------------------------------------------------------------------------------------------------
Plan assets less than (in excess of) ABO                    (41)               65(1)                 -                68(1)
Provision for future salary increases                       149                17                    1               162
Deferred pension costs                                      (10)              (15)                  (3)              (63)
- ------------------------------------------------------------------------------------------------------------------------
Net accrued (prepaid) pension costs(2)                    $  98              $ 67                $  (2)             $167
========================================================================================================================
Components of deferred pension costs
   Unrecognized transition gain (loss)                    $  10             $  (4)               $   -              $  9
   Unrecognized net loss                                     (9)              (34)                  (2)              (93)
   Unrecognized prior service costs                         (11)               (1)                  (1)               (9)
   Recognition of minimum liability                           -                24                    -                30
- ------------------------------------------------------------------------------------------------------------------------
                                                          $ (10)             $(15)               $  (3)            $ (63)
========================================================================================================================
(In millions)                                                                1996                 1995              1994
- ------------------------------------------------------------------------------------------------------------------------
Components of pension expense
   Service cost                                                              $ 32                 $ 23             $  24
   Interest cost                                                               40                   34                29
   Actual investment loss (gain) on plan assets                               (34)                 (51)                7
   Deferred investment gain (loss)(3)                                           6                   30               (27)
   Other amortization and deferral                                              3                    1                 4
   Enhanced retirement program pension cost                                     -                   15                 -
- ------------------------------------------------------------------------------------------------------------------------
                                                                             $ 47                 $ 52             $  37
========================================================================================================================
</TABLE>

(1)  Includes  unfunded  ABO of $65 million in 1996 and $62 million in 1995
for non-qualified  supplemental  pension plans. 
(2)  Amounts  are  recorded  in various  asset and  liability  accounts  on
Ashland's  consolidated  balance sheets. 
(3) The expected long-term rate of return on plan assets was 9%.

OTHER POSTRETIREMENT BENEFIT PLANS

Ashland  sponsors  several unfunded benefit plans which provide health care
and life insurance  benefits for eligible  employees who retire from active
service or are  disabled.  The health  care  plans are  contributory,  with
retiree contributions adjusted periodically, and contain other cost-sharing
features such as deductibles and coinsurance.  The life insurance plans are
generally  noncontributory.  Ashland  funds the  costs of these  plans on a
pay-as-you-go basis.  

Effective October 1, 1992, Ashland amended nearly all of its retiree health
care  plans to place a cap on the  company's  contributions  and to adopt a
cost-sharing  method based upon years of service.  The cap limits Ashland's
contributions  to  the  1992  per  capita  health  care  costs,  increasing
thereafter by up to 4.5% per year. These amendments reduced the accumulated
postretirement  benefit  obligation (APBO) for retiree health care plans at
that  date by $197  million,  which  is  being  amortized  to  income  over
approximately 12 years.

The following  tables detail the status of the plans and the  components of
postretirement  benefit  expense.  The APBO was determined using a discount
rate of 8% at September 30, 1996, and 7.5% at September 30, 1995. Under the
amended plan, the assumed annual rate of increase in the per capita cost is
4.5%.

<PAGE>
<TABLE>
<CAPTION>
                                                                     1996                     1995                       1994
                                                     --------------------      -------------------       --------------------
                                                       Health        Life     Health          Life        Health         Life
(In millions)                                            care   insurance       care     insurance          care    insurance
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                                      <C>          <C>       <C>            <C>          <C>          <C>
Accumulated postretirement benefit obligations (APBO)
   Retired or disabled employees                         $130         $25       $146           $26
   Fully eligible active plan participants                 33           5         33             4
   Other active plan participants                         127           5        123             5
- --------------------------------------------------------------------------------------------------
                                                          290          35        302            35
Unrecognized net gain (loss)                               28          (2)        (2)           (4)
Unrecognized plan amendment credit                        112           5        129             6
- ------------------------------------------------------------------------------------------------------------------------------
Accrued other postretirement benefit costs               $430         $38       $429           $37
==============================================================================================================================
Components of  other  postretirement  benefit
expense
   Service cost                                          $ 12         $ 1       $ 12           $ 1          $  7           $1
   Interest cost                                           21           3         20             2            16            2
   Amortization and deferral
      (principally plan amendment credit)                 (16)         (1)       (15)           (1)          (15)          (1)
- ------------------------------------------------------------------------------------------------------------------------------
                                                        $  17         $ 3       $ 17          $  2          $  8           $2
==============================================================================================================================
</TABLE>

OTHER PLANS

Certain union  employees are covered under  multiemployer  defined  benefit
pension plans  administered  by unions.  Amounts charged to pension expense
and  contributed to the plans were $2 million in both 1996 and 1995, and $1
million in 1994.  

Ashland  sponsors  various  savings plans to assist  eligible  employees in
providing for retirement or other future needs.  Ashland  matches  employee
contributions  up to 6% of their  qualified  earnings at a rate of 70% (20%
for LESOP  participants  prior to April 1,  1996).  The  increased  company
contributions  after  March 31,  1996,  are in the form of  Ashland  Common
Stock.  Ashland's  contributions  (including  the  value of  common  shares
contributed  to the plans)  amounted to $15 million in 1996,  $9 million in
1995 and $7 million in 1994.

NOTE K - LITIGATION, CLAIMS AND CONTINGENCIES

Ashland is subject to various federal,  state and local  environmental laws
and regulations which require  remediation  efforts at multiple  locations,
including operating  facilities,  previously owned or operated  facilities,
and Superfund or other waste sites.  Consistent with its accounting  policy
for environmental costs,  Ashland's reserves for environmental  assessments
and remediation efforts amounted to $173 million at September 30, 1996, and
$174 million at September 30, 1995.  Such amounts  reflect  Ashland's  most
likely  estimates  of the costs  which will be  incurred  over an  extended
period to remediate identified environmental conditions for which costs are
reasonably estimable.

Environmental  reserves  are subject to  considerable  uncertainties  which
affect  Ashland's  ability to estimate its share of the  ultimate  costs of
required  remediation  efforts.  Such uncertainties  involve the nature and
extent of  contamination  at each  site,  the  extent of  required  cleanup
efforts under existing environmental  regulations,  widely varying costs of
alternate  cleanup  methods,  changes  in  environmental  regulations,  the
potential effect of continuing improvements in remediation technology,  and
the number and financial strength of other potentially  responsible parties
at  multiparty  sites.  As a result,  charges to income  for  environmental
liabilities  could have a material  effect on  results of  operations  in a
particular  quarter or fiscal year as assessments and  remediation  efforts
proceed or as new remediation sites are identified.  However,  such charges
are  not  expected  to  have  a  material   adverse   effect  on  Ashland's
consolidated financial position.

Ashland has numerous  insurance  policies that provide  coverage at various
levels for environmental  costs. In addition,  various costs of remediation
efforts related to underground storage tanks are eligible for reimbursement
from state administered funds.

During 1996,  the U. S.  Environmental  Protection  Agency  (EPA)  notified
Ashland  that its three  refineries  would be  subject  to a  comprehensive
inspection of compliance with federal  environmental  laws and regulations.
The  inspections of two of the refineries have been completed and the third
inspection  is expected  to be  completed  before the end of this  calendar
year. Such inspections  could result in sanctions,  monetary  penalties and
further remedial  expenditures.  Also during 1996,  Ashland arranged for an
independent  review of environmental  compliance at its three refineries by
an outside consulting firm,  self-reported to the EPA a number of issues of
non-compliance with applicable laws or regulations, and commenced a program
to address these  matters.  Ashland is not in a position to determine  what
actions,  if any, may be instituted and is similarly uncertain at this time
what  additional  remedial  actions  may be  required  or  costs  incurred.
However,  this matter is not expected to have a material  adverse effect on
Ashland's  consolidated  financial  position.  

In addition to  environmental  matters,  Ashland and its  subsidiaries  are
parties to numerous  claims and lawsuits (some of which are for substantial
amounts).   While  these  actions  are  being  contested,  the  outcome  of
individual  matters is not predictable with assurance.  Although any actual
liability is not  determinable as of September 30, 1996,  Ashland  believes
that  any  liability  resulting  from  these  matters,  after  taking  into
consideration  Ashland's  insurance  coverages and amounts already provided
for,  should not have a material  adverse effect on Ashland's  consolidated
financial position.

<PAGE>
NOTE L - CAPITAL STOCK

In May 1993,  Ashland  sold 6  million  shares  of  cumulative  convertible
preferred stock priced at $50 per share, realizing net proceeds, after fees
and  expenses,  of $293  million.  The shares have no voting rights and are
entitled to  cumulative  annual  dividends  of $3.125 per share.  They have
liquidation  preferences  equal to $50 per share  plus  accrued  and unpaid
dividends,  and are  convertible  at any time at the option of the  holders
into  1.546  shares of  Ashland  common  stock.  The  preferred  shares are
redeemable at the option of Ashland at $51.88 per share beginning March 25,
1997,  and  declining  gradually to $50 per share by March 15,  2003,  plus
accrued and unpaid dividends to the redemption date.

Under Ashland's  Shareholder  Rights Plan, each common share is accompanied
by one right to purchase  one-thousandth share of preferred stock for $140.
Each one-thousandth  share of preferred stock will be entitled to dividends
and to vote on an equivalent  basis with one common  share.  The rights are
neither  exercisable  nor  separately  transferable  from the common shares
unless a party  acquires or tenders for more than 15% of  Ashland's  common
stock.  If any party  acquires  more than 15% of Ashland's  common stock or
acquires  Ashland in a business  combination,  each right (other than those
held by the acquiring party) will entitle the holder to purchase  preferred
stock of Ashland or the acquiring  company at a substantial  discount.  The
rights  expire on May 16,  2006,  and can be  redeemed at any time prior to
becoming  exercisable.  

At September 30, 1996,  500,000  shares of cumulative  preferred  stock are
reserved for  potential  issuance  under the  Shareholder  Rights Plan.  At
September 30, 1996, 17 million common shares are reserved for conversion of
debentures  and preferred  stock and for issuance under  outstanding  stock
options.

NOTE M - STOCK OWNERSHIP PLANS
LEVERAGED EMPLOYEE STOCK OWNERSHIP PLAN

During 1986, Ashland  established a leveraged employee stock ownership plan
(LESOP) to cover the majority of its salaried employees. LESOP purchases of
Ashland  common stock that year were  generally  funded through a loan from
Ashland,  of which the remaining  principal at September 30, 1986, amounted
to $246 million.  In 1987, Ashland contributed excess assets recovered from
certain  company pension plans to the LESOP and prepaid $212 million of the
remaining principal. Because one-half of employees' LESOP accounts serve to
fund future benefits paid by certain  pension plans,  one-half of the funds
used to prepay  the LESOP  debt was  accounted  for by Ashland as a prepaid
LESOP contribution.

Ashland  common  shares held by the LESOP  related to the  contribution  of
excess  pension  assets  were  allocated  to  employees'  accounts  over an
eight-year  period  ending  September 30, 1994.  The remaining  shares were
allocated  as the loan to the LESOP was repaid.  All shares were  allocated
and the loan was fully repaid as of March 31, 1996. The projected  costs of
the LESOP (including the prepaid  contribution,  projected dividends on the
related  unallocated  shares  and  projected  future   contributions)  were
expensed  on a pro rata basis as the  original  shares  were  allocated  to
employees. This expense totaled $7 million in 1996, $14 million in 1995 and
$18  million  in  1994.  Additional  contributions  from  Ashland  were not
required through September 30, 1994, since dividends on unallocated  shares
exceeded interest and administrative  costs, with the excess used to prepay
portions of the remaining principal on the loan. Contributions from Ashland
amounted to $11 million in 1996 and $22 million in 1995.

STOCK INCENTIVE PLANS

Ashland has stock  incentive  plans under which key  employees or directors
can purchase shares of common stock under stock options or restricted stock
awards. Stock options are granted to employees at a price equal to the fair
market value of the stock on the date of grant and become  exercisable over
periods of one to three years. Unexercised options lapse 10 years after the
date of grant.  Restricted  stock awards entitle  employees or directors to
purchase  shares at a nominal  cost, to vote such shares and to receive any
dividends  thereon.  However,  such shares are subject to  forfeiture  upon
termination of service before the restriction period ends.

<TABLE>
<CAPTION>
                                                           1996                       1995                       1994
                                         ----------------------  -------------------------   --------------------------
                                         Common     Price range  Common        Price range   Common        Price range
(In thousands except per share data)     shares       per share  shares          per share   shares          per share
- -----------------------------------------------------------------------------------------------------------------------
<S>                                       <C>      <C>            <C>      <C>                <C>      <C>
Options outstanding -
     beginning of year(1)                 5,222    $23-7/8 - 41   4,697       $14-1/4 - 41    4,504       $13-3/8 - 41
Options granted                             823     31-1/8 - 39     839        33 - 33-7/8      860    35-7/8 - 37-1/2
Options exercised                          (747)    23-7/8 - 41    (164)   14-1/4 - 35-5/8     (639)       13-3/8 - 41
Options canceled                            (51)    33-1/8 - 41    (150)       23-7/8 - 41      (28)       23-7/8 - 41
- -----------------------------------------------------------------------------------------------------------------------
Options outstanding -
     end of year(1)                       5,247    $23-7/8 - 41   5,222       $23-7/8 - 41    4,697       $14-1/4 - 41
=======================================================================================================================
Options exercisable -
     end of year                          3,820    $23-7/8 - 41   3,777       $23-7/8 - 41    3,242       $14-1/4 - 41
- -----------------------------------------------------------------------------------------------------------------------

</TABLE>
(1)   Shares  of  common  stock  available  for
future  grants of options or awards  amounted to 3,403,000 at September 30,
1996, and 4,236,000 at September 30, 1995.

<PAGE>


Ashland Inc. and Subsidiaries
FIVE-YEAR INFORMATION BY INDUSTRY SEGMENT
Years Ended September 30
<TABLE>
<CAPTION>

(In millions)                                1996                1995                1994                1993                1992
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                       <C>                 <C>                 <C>                 <C>                 <C>    
SALES AND OPERATING REVENUES
Petroleum                                 $ 5,614             $ 5,050             $ 4,666             $ 4,752             $ 4,848
SuperAmerica                                1,928               1,788               1,706               1,785               1,888
Valvoline                                   1,199               1,113               1,000                 938                 900
Chemical                                    3,695               3,551               2,885               2,586               2,488
APAC                                        1,235               1,123               1,101               1,116               1,043
Coal(1)                                       580                 610                   -                   -                   -
Exploration                                   241                 198                 199                 247                 262
Intersegment sales(2)
   Petroleum                               (1,334)             (1,228)             (1,193)             (1,195)             (1,182)
   Other                                      (28)                (38)                (30)                (30)                (36)
- ----------------------------------------------------------------------------------------------------------------------------------
                                          $13,130             $12,167             $10,334             $10,199             $10,211
==================================================================================================================================
OPERATING INCOME (LOSS)
Petroleum                                 $    55              $  (54)            $   113                $ 56(3)           $ (125)
SuperAmerica                                   34                  53                  59                  65                   1
Valvoline                                      82                  (4)                 52                  56                  50
                                          ----------------------------------------------------------------------------------------
    Total Refining and Marketing Group        171                  (5)                224                 177                 (74)
Chemical                                      169                 159                 125                 108                  81
APAC                                           83                  75                  70                  53                  45
Coal(1)                                        36                  66                   -                   -                   -
Exploration                                    94(4)               (6)                 28                  36                  17
General corporate expenses                    (97)                 (91)               (80)(5)             (77)               (132)
- ----------------------------------------------------------------------------------------------------------------------------------
                                          $   456              $   198(6)         $   367             $  297              $(63)(7)
==================================================================================================================================
IDENTIFIABLE ASSETS
Petroleum                                 $ 2,374              $ 2,258            $ 2,259             $ 2,240            $  2,296
SuperAmerica                                  406                  401                398                 364                 446
Valvoline                                     557                  603                532                 430                 402
Chemical                                    1,458                1,372              1,122                 958                 999
APAC                                          489                  433                404                 440                 437
Coal(1)                                       899                  928                  -                   -                   -
Exploration                                   506                  424                374                 375                 361
Corporate(8)                                  580                  573                726                 745                 727
- ----------------------------------------------------------------------------------------------------------------------------------
                                          $ 7,269              $ 6,992            $ 5,815             $ 5,552             $ 5,668
==================================================================================================================================
</TABLE>


<PAGE>
<TABLE>
<CAPTION>
(In millions)                                1996                  1995                1994                1993              1992
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>                   <C>                 <C>                 <C>               <C> 
ADDITIONS TO PROPERTY, PLANT AND EQUIPMENT
Petroleum                                    $145                  $136                $155                $230              $273
SuperAmerica                                   42                    47                  39                  25                37
Valvoline                                      19                    25                  25                  21                19
Chemical                                       80                    76                  61                  51                47
APAC                                           62                    47                  45                  43                42
Coal(1)                                        58                    58                  -                   -                  -
Exploration                                    80                    45                  41                  42                67
Corporate                                      24                    10                  10                  20                19
- ----------------------------------------------------------------------------------------------------------------------------------
                                             $510                  $444                $376                $432              $504
==================================================================================================================================
DEPRECIATION, DEPLETION AND AMORTIZATION
Petroleum                                    $122                  $204                $134                $127              $125
SuperAmerica                                   31                    29                  27                  28                31
Valvoline                                      23                    24                  19                  18                17
Chemical                                       67                    58                  43                  42                43
APAC                                           44                    42                  40                  44                45
Coal(1)                                        72                    72                  -                   -                  -
Exploration                                    31                    41                  33                  34                28
Corporate                                      12                    17                  12                  12                13
- ----------------------------------------------------------------------------------------------------------------------------------
                                             $402                  $487(9)             $308                $305              $302
==================================================================================================================================
</TABLE>

(1) Amounts  relate to Ashland Coal,  which was  consolidated  beginning in
1995.
(2) Intersegment sales are accounted for at prices which approximate market
value.
(3) Includes a gain of $15 million on the sale of TPT, an inland  waterways
barge operation.
(4) Includes a gain of $73 million resulting from the settlement of Ashland
Exploration's  claims in the  bankruptcy  reorganization  of  Columbia  Gas
Transmission and Columbia Gas Systems.
(5) Includes a net gain of $11 million related to litigation matters.
(6) Includes charges for unusual items totaling $120 million, consisting of
asset impairment write-downs of $83 million under FAS 121 and provisions of
$37 million for early retirement and restructuring  programs.  The combined
effect of these items reduced  operating income for each of the segments as
follows:  Petroleum  ($102 million);  Valvoline ($5 million);  Chemical ($5
million);  Exploration  ($4 million);  and general  corporate  expenses ($4
million).
(7) Includes charges for unusual items totaling $208 million  consisting of
provisions  for a voluntary  enhanced  retirement  program  ($31  million);
various asset write-downs, including properties held for sale and assets of
discontinued  operations ($64 million);  future environmental cleanup costs
($41  million);  reserves for future costs  associated  with certain custom
boilers  built by a former  engineering  subsidiary  and other matters ($38
million);  and the current year effect of the adoption of a new  accounting
standard for postretirement  benefits ($34 million). The combined effect of
all of these items  reduced  operating  income for each of the  segments as
follows: Petroleum ($89 million); SuperAmerica ($28 million); Valvoline ($2
million);  Chemical  ($15  million);  APAC ($9 million);  Exploration  ($16
million);  and general  corporate  expenses  ($49  million).  
(8) Includes  principally  cash,  cash  equivalents,  investments  in  and
advances to unconsolidated  affiliates and investments of captive insurance
companies.  
(9) Includes charges of $83 million for asset impairment  write-downs which
increased depreciation, depletion and amortization for each of the segments
as follows: Petroleum ($68 million);  Valvoline ($3 million);  Chemical ($4
million); Exploration ($4 million); and Corporate ($4 million).
 <PAGE>

Ashland Inc. and Subsidiaries SUPPLEMENTAL OIL AND GAS INFORMATION

OIL AND GAS RESERVES, REVENUES AND COSTS

The  following  tables  summarize  Ashland's  (1) crude oil and natural gas
reserves,  (2)  results  of  operations  from  oil  and gas  producing  and
marketing activities, (3) costs incurred, both capitalized and expensed, in
oil and gas producing activities, and (4) capitalized costs for oil and gas
producing  activities,  along with the  related  accumulated  depreciation,
depletion  and  amortization.  U.S.  crude oil and natural gas reserves are
reported net of royalties and interests owned by others.  Foreign crude oil
reserves  relate to reserves  available to Ashland,  as  producer,  under a
long-term contract with the Nigerian National Petroleum Corporation.
Reserves  reported  in the table are  estimated  and are  subject to future
revisions.
<TABLE>
<CAPTION>

                                                                    1996                      1995                         1994
                                                  ----------------------     ---------------------         ---------------------
                                                  U. S. Foreign    Total   U. S. Foreign     Total     U. S. Foreign      Total
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>    <C>      <C>      <C>    <C>       <C>       <C>      <C>        <C>
CRUDE OIL RESERVES (millions of barrels)
Proved developed and undeveloped reserves
   Beginning of year                                1.3    14.4     15.7      .9     7.6       8.5      1.4      7.7        9.1
   Revisions of previous estimates                   .4     7.2      7.6      .2    12.3      12.5      (.1)     6.7        6.6
   Extensions and discoveries                         -     4.7      4.7       -     1.4       1.4        -        -          -
   Purchases (net of sales) of reserves in place     .1       -       .1      .4       -        .4      (.1)       -        (.1)
   Production                                       (.2)   (6.4)    (6.6)    (.2)   (6.9)     (7.1)     (.3)    (6.8)      (7.1)
- --------------------------------------------------------------------------------------------------------------------------------
   End of year                                      1.6    19.9     21.5     1.3    14.4      15.7       .9      7.6        8.5
================================================================================================================================
Proved developed reserves
   Beginning of year                                1.3    14.4     15.7      .9     7.6       8.5      1.3      7.7        9.0
   End of year                                      1.6    17.2     18.8     1.3    14.4      15.7       .9      7.6        8.5
- --------------------------------------------------------------------------------------------------------------------------------
NATURAL GAS RESERVES (billions of cubic feet)
Proved developed and undeveloped reserves
   Beginning of year                              507.4                    349.2                      455.5
   Revisions of previous estimates                 37.6                     90.7                      (98.2)
   Extensions and discoveries                      70.0                     21.2                       25.9
   Purchases (net of sales) of
     reserves in place                              1.6                     83.8                         .4
   Production                                     (39.7)                   (37.5)                     (34.4)
- --------------------------------------------------------------------------------------------------------------------------------
   End of year                                    576.9                    507.4                      349.2
================================================================================================================================
Proved developed reserves
   Beginning of year                              427.3                    320.5                      352.0
   End of year                                    477.0                    427.3                      320.5
- --------------------------------------------------------------------------------------------------------------------------------
RESULTS OF OPERATIONS (in millions)
Revenues
   Sales to third parties                          $112   $126    $  238    $ 86   $110      $196      $ 96    $ 99       $195
   Intersegment sales(1)                              3      -         3       2      -         2         4       -          4
- --------------------------------------------------------------------------------------------------------------------------------
                                                    115    126       241      88    110       198       100      99        199
Costs and expenses
   Production (lifting) costs(2)                    (30)   (64)      (94)    (27)   (49)      (76)      (24)    (90)      (114)
   Exploration expenses                              (9)     -        (9)    (11)   (27)      (38)      (13)     (1)       (14)
   Depreciation, depletion, amortization
      and valuation provisions                      (34)    (2)      (36)    (41)    (1)      (42)      (34)     (1)       (35)
   Other costs(3)                                    40     (1)       39     (24)    (1)      (25)      (25)     (2)       (27)
   Income and foreign exploration taxes             (19)   (46)      (65)     16    (23)       (7)        7      19         26
- --------------------------------------------------------------------------------------------------------------------------------
                                                   $ 63   $ 13    $   76    $  1   $  9      $ 10      $ 11    $ 24       $ 35
================================================================================================================================
COSTS INCURRED (in millions)
Property acquisition costs
   Proved properties                               $  2   $  -    $    2    $ 69   $  -      $ 69      $  1    $  -       $  1
   Unproved properties                                5      -         5       2      -         2         2       -          2
Exploration costs                                    13     12        25      17     31        48        19       1         20
Development costs                                    35     28        63      30     10        40        32       2         34
- --------------------------------------------------------------------------------------------------------------------------------
CAPITALIZED COSTS (in millions)
Proved properties                                  $624   $437    $1,061    $584   $400      $984
Unproved properties                                  13      1        14      11      1        12
- --------------------------------------------------------------------------------------------------
                                                    637    438     1,075     595    401       996
Accumulated depreciation,
   depletion and amortization                      (254)  (393)     (647)   (226)  (392)     (618)
- --------------------------------------------------------------------------------------------------
                                                   $383   $ 45    $  428    $369   $  9      $378
================================================================================================================================
</TABLE>


<PAGE>
STANDARDIZED MEASURE OF DISCOUNTED FUTURE NET CASH FLOWS RELATING TO OIL 
AND GAS RESERVES

The following tables summarize discounted future net cash flows and changes
in such flows in  accordance  with  Financial  Accounting  Standards  Board
Statement  No.  69 (FAS  69),  "Disclosures  about  Oil  and Gas  Producing
Activities."  Under the guidelines of FAS 69,  estimated  future cash flows
are  determined  based on  current  prices for crude oil and  natural  gas,
estimated  production  of  proved  crude  oil  and  natural  gas  reserves,
estimated future  production and development  costs of those reserves based
on current costs and economic  conditions,  and estimated future income and
foreign  exploration  taxes  based on  taxing  arrangements  in  effect  at
year-end.  Such cash flows are then  discounted  using the  prescribed  10%
rate.

Many other  assumptions  could have been made  which may have  resulted  in
significantly  different  estimates.  Ashland  does  not  rely  upon  these
estimates  in  making  investment  and  operating  decisions.  Furthermore,
Ashland  does not  represent  that such  estimates  are  indicative  of its
expected future cash flows or the current value of its reserves.  Since gas
prices  utilized in deriving these  estimates are based on conditions  that
existed at September 30 and are usually different than prices that exist at
December 31 due to  seasonal  fluctuations  in the natural gas market,  the
estimates may not be comparable to those of other  companies with different
fiscal years.  Prices can also vary significantly at the same point in time
from year to year due to a variety of  factors.  The average gas price used
in the discounted future net cash flows calculations was based on $1.85 per
million Btu at Henry Hub for 1996 and $1.64 for 1995.
<TABLE>
<CAPTION>

Discounted future net cash flows (in millions)                                       U.S.           Foreign               Total
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>                 <C>                <C>   
SEPTEMBER 30, 1996
Future cash inflows                                                               $1,273              $ 434              $1,707
Future production (lifting) costs                                                   (509)              (293)               (802)
Future development costs                                                             (55)               (21)                (76)
Future income and foreign exploration taxes                                         (116)               (99)               (215)
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                     593                 21                 614
Annual 10% discount                                                                 (304)                (4)               (308)
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                  $  289              $  17              $  306
===============================================================================================================================
SEPTEMBER 30, 1995
Future cash inflows                                                               $1,060              $ 228              $1,288
Future production (lifting) costs                                                   (505)              (159)               (664)
Future development costs                                                             (58)               (16)                (74)
Future income and foreign exploration taxes                                          (33)               (33)                (66)
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                     464                 20                 484
Annual 10% discount                                                                 (212)                (3)               (215)
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                  $  252              $  17              $  269
===============================================================================================================================
</TABLE>
<TABLE>
<CAPTION>

                                                                    1996                     1995                          1994
Changes in discounted future                      ----------------------     --------------------          --------------------
   net cash flows (in millions)                   U. S. Foreign    Total   U. S. Foreign    Total      U. S.  Foreign     Total
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                              <C>      <C>      <C>     <C>    <C>       <C>        <C>      <C>       <C>
Net change due to extensions and
   discoveries                                   $  27    $ 29     $  56   $  25  $    6    $  31      $  21    $   -     $  21
Sales of oil and gas produced - net of
   production (lifting) costs                      (85)    (63)     (148)    (61)    (61)    (122)       (76)      (9)      (85)
Changes in prices                                   60      20        80      24      24       48       (186)      (3)     (189)
Previously estimated development
 costs incurred                                     22      28        50       7      35       42         24        2        26
Net change due to revisions of
 previous estimates of reserves                      4      73        77       7      46       53        (17)      34        17
Purchases (net of sales) of reserves in place        1       -         1      40       -       40          -        -         -
Accretion of 10% discount                           25       1        26      20       1       21         31        1        32
Other - net(4)                                      10     (32)      (22)     (9)    (40)     (49)        33      (11)       22
Net change in income and foreign
 exploration taxes                                 (27)    (56)      (83)      2      (4)      (2)        59      (13)       46
- -------------------------------------------------------------------------------------------------------------------------------
                                                    37       -        37      55       7       62       (111)       1      (110)
Discounted future net cash flows
 Beginning of year                                 252      17       269     197      10      207        308        9       317
- -------------------------------------------------------------------------------------------------------------------------------
 End of year                                      $289    $ 17      $306    $252   $  17     $269      $ 197    $  10     $ 207
===============================================================================================================================

</TABLE>
(1) Intersegment sales are accounted for at prices which approximate market
value.  
(2) Includes  only costs  incurred to operate and  maintain  wells,
related equipment and facilities.
(3) Includes results of crude oil trading.
(4) Includes changes in future production and development costs and changes
in the timing of future production.

<PAGE>
<TABLE>
<CAPTION>
Ashland Inc. and Subsidiaries
FIVE-YEAR SELECTED FINANCIAL INFORMATION
Years Ended September 30

(In millions except per share data)                                 1996        1995         1994        1993            1992
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                              <C>         <C>          <C>         <C>             <C>    
SUMMARY OF OPERATIONS
Revenues
   Sales and operating revenues (including excise taxes)         $13,130     $12,167      $10,334     $10,199         $10,211
   Other                                                             155          72           48          57              40
Costs and expenses
   Cost of sales and operating expenses                          (10,151)     (9,286)      (7,742)     (7,951)         (8,210)
   Excise taxes on products and merchandise                         (985)       (988)        (877)       (645)           (659)
   Selling, general and administrative expenses                   (1,291)     (1,280)      (1,088)     (1,058)         (1,143)
   Depreciation, depletion and amortization                         (402)       (487)        (308)       (305)           (302)
- -------------------------------------------------------------------------------------------------------------------------------
Operating income (loss)                                              456         198          367         297             (63)
Other income (expense)
   Interest expense (net of interest income)                        (169)       (171)        (117)       (123)           (128)
   Equity income                                                      24           7           22          26              33
- -------------------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes, minority interest and
   the cumulative effect of accounting changes                       311          34          272         200             (158)
Income taxes                                                         (92)         13          (75)        (58)              90
Minority interest in earnings of subsidiaries                         (8)        (23)           -           -                -
- -------------------------------------------------------------------------------------------------------------------------------
Income (loss) before the cumulative effect 
   of accounting changes                                             211          24          197         142              (68)
Cumulative effect of accounting changes                                -           -            -           -             (268)
- -------------------------------------------------------------------------------------------------------------------------------
Net income (loss)                                              $     211   $      24    $     197   $     142         $   (336)
===============================================================================================================================
BALANCE SHEET INFORMATION
Working capital
   Current assets                                              $   2,740   $   2,575    $   2,171   $   1,973         $  2,110
   Current liabilities                                             2,279       2,094        1,688       1,619            2,046
- -------------------------------------------------------------------------------------------------------------------------------
                                                               $     461   $     481    $     483   $     354         $     64
===============================================================================================================================
Total assets                                                   $   7,269   $   6,992    $   5,815   $   5,552         $  5,668
- -------------------------------------------------------------------------------------------------------------------------------
Capital employed
   Debt due within one year                                    $     203   $     272    $     133   $     159         $    306
   Long-term debt (less current portion)                           1,784       1,828        1,391       1,399            1,444
   Deferred income taxes                                              64          49           30          44               59
   Minority interest in consolidated subsidiaries                    174         179            -           -                -
   Convertible preferred stock                                       293         293          293         293                -
   Common stockholders' equity                                     1,521       1,362        1,302       1,162            1,086
- -------------------------------------------------------------------------------------------------------------------------------
                                                               $   4,039    $  3,983     $  3,149    $  3,057         $  2,895
===============================================================================================================================
CASH FLOW INFORMATION
Cash flows from operations                                     $     767    $    500     $    454    $    250         $    398
Additions to property, plant and equipment                           510         444          376         432              504
Dividends                                                             93          92           79          66               60
- -------------------------------------------------------------------------------------------------------------------------------
COMMON STOCK INFORMATION
Primary earnings (loss) per share                              $    2.97    $    .08     $   2.94    $   2.26         $  (1.18)(1)
Dividends per share                                                 1.10        1.10         1.00        1.00             1.00
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>
(1) Excludes the cumulative effect of accounting changes of $(4.57) per share.








                                 EXHIBIT 21

LIST OF SUBSIDIARIES

     Subsidiaries  of Ashland Inc.  ("AI") at October 1, 1996  included the
companies  listed below.  Ashland has numerous  unconsolidated  affiliates,
which are primarily  accounted for on the equity method, and majority-owned
consolidated  subsidiaries in addition to the companies listed below.  Such
affiliates  and  subsidiaries  are not  listed  below  since they would not
constitute a significant subsidiary considered in the aggregate as a single
entity.
<TABLE>
<CAPTION>
                                                                        Jurisdiction of          Immediate
                              Company                                    Incorporation            Parent*

<S>                                                                     <C>                <C>
APAC-Alabama, Inc....................................................      Delaware                 AHI
APAC-Arkansas, Inc...................................................      Delaware                 AHI
APAC-Carolina, Inc...................................................      Delaware                 AHI
APAC-Florida, Inc....................................................      Delaware                 AHI
APAC-Georgia, Inc....................................................       Georgia                 AHI
APAC Holdings, Inc. ("AHI")..........................................      Delaware                 AI
APAC, Inc............................................................      Delaware                 AHI
APAC-Kansas, Inc.....................................................      Delaware                 AHI
APAC-Mississippi, Inc................................................      Delaware                 AHI
APAC-Oklahoma, Inc...................................................      Delaware                 AHI
APAC-Tennessee, Inc..................................................      Delaware                 AHI
APAC-Texas, Inc......................................................      Delaware                 AHI
APAC-Virginia, Inc...................................................      Delaware                 AHI
Arch Mineral Corporation.............................................      Delaware               AI 50%
Ashland Chemical Canada Ltd..........................................   Alberta, Canada             AI
Ashland Coal, Inc....................................................      Delaware               AI 56%
Ashland Crude Marketing, Inc.........................................      Delaware                 AII
Ashland Crude Trading, Inc...........................................      Delaware                 AI
Ashland Exploration, Inc. ("AEI")....................................      Delaware                AEHI
Ashland Exploration Holdings, Inc. ("AEHI")..........................      Delaware                 AI
Ashland International Holdings , Inc. ("AIHI").......................      Delaware                 AI
Ashland Italia S.p.A.................................................        Italy                 AIHI
Ashland Nederland B.V................................................     Netherlands              AIHI
Ashland Nigerian Development Company ("ANDC")........................      Delaware                 AII
Ashland of Nigeria, Ltd. ("ANL").....................................      Delaware                 AII
Ashland Oil (Nigeria) Company Ultd...................................       Nigeria         ANL 50% - ANDC 50%
Ashland Overseas Investments, Inc. ("AII")...........................      Delaware                 AEI
Ashland Pipe Line of Kentucky, L.L.C. ("APL")........................      Kentucky           AI 99% - SPC 1%
Ashland Plastics France S.A..........................................       France                 AIHI
Ashland Scurlock Permian Canada, Ltd.................................   Alberta, Canada             SPC
Ashland UK Limited...................................................   United Kingdom             AIHI
Ash Property, Inc....................................................        Ohio                   AI
Ashmont Insurance Company, Inc. ("AIC")..............................       Vermont                 AI
Bluegrass Insurance Company Limited..................................       Bermuda                 AIC
Iberia Ashland Chemical S.A..........................................        Spain                AI 70%
Mid-Valley Supply Co.................................................      Kentucky                 AI
Ohio River Pipe Line Company.........................................      Delaware                 AI
Scurlock Permian Corporation ("SPC").................................      Kentucky                 AI
Valvoline (Australia) Pty. Ltd.......................................      Australia               AIHI
Valvoline Canada Ltd.................................................   Ontario, Canada            AIHI
Vecom International B.V..............................................     Netherlands              AIHI
- ---------------

*100% of the voting securities are owned by the immediate parent except as otherwise indicated.
</TABLE>



Exhibit 23


                      CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration  Statement
(Form  S-8  No.   33-52125)   pertaining  to  the  Ashland  Inc.   Deferred
Compensation  and Stock Incentive Plan for Non-Employee  Directors,  in the
Registration  Statement  (Form S-8 No.  2-95022)  pertaining to the Ashland
Inc.  Amended Stock Incentive Plan for Key Employees,  in the  Registration
Statement  (Form S-8 No. 33-7501)  pertaining to the Ashland Inc.  Employee
Savings  Plan,  in the  Registration  Statement  (Form  S-8  No.  33-26101)
pertaining  to  the  Ashland  Inc.   Long-Term   Incentive   Plan,  in  the
Registration  Statement (Form S-8 No.  33-55922)  pertaining to the Ashland
Inc. 1993 Stock Incentive Plan, in the Registration Statement (Form S-8 No.
33-49907) pertaining to the Ashland Inc. Leveraged Employee Stock Ownership
Plan, in the Registration  Statement (Form S-8 No. 33-62901)  pertaining to
the  Ashland  Inc.  Deferred  Compensation  Plan,  and in the  Registration
Statement (Form S-3 No.  33-57011) as amended by  Post-Effective  Amendment
No. 1, pertaining to the U.S.  $200,000,000 Ashland Inc. Medium-Term Notes,
Series G, and  3,000,000  shares of  Ashland  Inc.  common  stock,  and the
related  Prospectus,  of our report dated November 6, 1996, with respect to
the  consolidated  financial  statements  and  schedule of Ashland Inc. and
subsidiaries  included in the Annual  Report (Form 10-K) for the year ended
September 30, 1996.



                                           Ernst & Young LLP


December 9, 1996





                                                              EXHIBIT 24


                              POWER OF ATTORNEY


KNOW ALL MEN BY THESE PRESENTS,  that each of the undersigned Directors and
Officers of ASHLAND INC., a Kentucky corporation, which is about to file an
Annual  Report on Form 10-K with the  Securities  and  Exchange  Commission
under the  provisions of the  Securities  Exchange Act of 1934, as amended,
hereby constitutes and appoints JOHN R.  HALL, PAUL W. CHELLGREN,  THOMAS L.
FEAZELL,  JAMES G. STEPHENSON and DAVID L. HAUSRATH,  and each of them, his
true and  lawful  attorneys-in-fact  and  agents,  with  full  power to act
without  the others to sign and file such  Annual  Report and the  exhibits
thereto and any and all other  documents in connection  therewith  with the
Securities and Exchange Commission,  and to do and perform any and all acts
and  things  requisite  and  necessary  to be done in  connection  with the
foregoing  as fully  as he or she  might  or  could  do in  person,  hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any
of them, may lawfully do or cause to be done by virtue hereof.

Dated:  November 7, 1996

/s/ John R. Hall                              /s/ Ralph E. Gomory
- --------------------------------------        ---------------------------------
John R. Hall, Chairman of the Board of        Ralph E. Gomory, Director
Directors and Director



/s/ Paul W. Chellgren                         /s/ Mannie L. Jackson
- --------------------------------------        ---------------------------------
Paul W. Chellgren, President,                 Mannie L. Jackson, Director
Chief Executive Officer and Director


/s/ J. Marvin Quin                            /s/ Patrick F. Noonan
- --------------------------------------        ---------------------------------
J. Marvin Quin, Chief Financial               Patrick F. Noonan, Director
Officer and Senior Vice President


/s/ Jack S. Blanton                           /s/ Jane C. Pfeiffer
- --------------------------------------        ---------------------------------
Jack S. Blanton, Director                     Jane C. Pfeiffer, Director


/s/ Thomas E. Bolger                          /s/ James R. Rinehart
- --------------------------------------        ---------------------------------
Thomas E. Bolger, Director                    James R. Rinehart, Director


/s/ Samuel C. Butler                          /s/ Michael D. Rose
- --------------------------------------        ---------------------------------
Samuel C. Butler, Director                    Michael D. Rose, Director


/s/ Frank C. Carlucci                         /s/ William L.Rouse
- --------------------------------------        ---------------------------------
Frank C. Carlucci, Director                   William L. Rouse, Jr., Director


/s/ James B. Farley                           /s/ Robert B. Stobaugh
- --------------------------------------        ---------------------------------
James B. Farley, Director                     Robert B. Stobaugh, Director


/s/ Edmund B. Fitzgerald
- -------------------------------------- 
Edmund B. Fitzgerald, Director



<PAGE>



                               CERTIFICATION


         The Undersigned hereby certifies that he is an Assistant Secretary
of Ashland Inc., a Kentucky corporation ("Ashland"),  and that, as such, he
is authorized to execute this  Certificate on behalf of Ashland and further
certifies that:
         Attached  hereto  as  Exhibit A is a true and  correct  copy of an
         excerpt  from the minutes of the meeting of the Board of Directors
         of Ashland held on November 7, 1996, setting forth certain actions
         taken at such  meeting,  and the  powers and  authorities  granted
         pursuant to such actions have at all times been in effect  without
         amendment,  waiver,  rescission or modification  since November 7,
         1996.

         IN WITNESS  WHEREOF,  I have signed and sealed this  Certification
this 15th day of November, 1996.
                                                    /s/  T. C. Wales
                                                   -----------------------
                                                   T. C. Wales
                                                   Assistant Secretary


[S E A L]

                                EXCERPT FROM
                       MINUTES OF DIRECTORS' MEETING
                                ASHLAND INC.
                              November 7, 1996

RESOLVED,  that the  Corporation's  Annual  Report  to the  Securities  and
Exchange  Commission  ("SEC")  on Form 10-K (the  "Form  10-K") in the form
previously  circulated to the Board in preparation  for the meeting be, and
it hereby is, approved with such changes as the Chairman of the Board,  the
President,  any  Vice  President,  the  Secretary  and  David  L.  Hausrath
("Authorized  Persons") shall approve, the execution and filing of the Form
10-K with the SEC to be  conclusive  evidence of such  approval;  provided,
however,  that without  derogating from the binding effect of the above, it
is understood that an Authorized Person shall cause the distribution  prior
to the filing with the SEC, of a copy of such Form 10-K to the directors in
substantially  that  form  which is to be filed  with the SEC and that each
director's  oral  concurrence  with  respect to such form shall be obtained
prior to the filing with the SEC;

FURTHER RESOLVED,  that the Authorized  Persons be, and each of them hereby
is,  authorized  to file  with  the SEC the Form  10-K  and any  amendments
thereto on Form 10-K/A and/or any other applicable form; and

FURTHER RESOLVED,  that the Authorized  Persons be, and each of them hereby
is,  authorized  and directed to take such other action as may bp necessary
and proper to implement the foregoing resolutions.




<TABLE> <S> <C>

<ARTICLE>  5
<LEGEND>            THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION
                    EXTRACTED   FROM  ASHLAND   INC.'S   ANNUAL  REPORT  TO
                    SHAREHOLDERS  FOR THE FISCAL  YEAR  ENDED  SEPTEMBER 30,
                    1996 AND IS  QUALIFIED  IN ITS ENTIRETY BY REFERENCE TO
                    SUCH ANNUAL REPORT.
<MULTIPLIER>  1,000,000
       
<S>                                               <C>
<PERIOD-TYPE>                                            YEAR
<FISCAL-YEAR-END>                                 SEP-30-1996
<PERIOD-END>                                      SEP-30-1996
<CASH>                                                     77
<SECURITIES>                                                0
<RECEIVABLES>                                           1,693
<ALLOWANCES>                                               27
<INVENTORY>                                               736
<CURRENT-ASSETS>                                        2,740
<PP&E>                                                  7,374
<DEPRECIATION>                                          3,659
<TOTAL-ASSETS>                                          7,269
<CURRENT-LIABILITIES>                                   2,279
<BONDS>                                                 1,784
<COMMON>                                                   64
                                       0
                                               293
<OTHER-SE>                                              1,457
<TOTAL-LIABILITY-AND-EQUITY>                            7,269
<SALES>                                                13,130
<TOTAL-REVENUES>                                       13,285
<CGS>                                                  11,538
<TOTAL-COSTS>                                          11,538
<OTHER-EXPENSES>                                        1,291
<LOSS-PROVISION>                                           10
<INTEREST-EXPENSE>                                        169
<INCOME-PRETAX>                                           287
<INCOME-TAX>                                               92
<INCOME-CONTINUING>                                       211
<DISCONTINUED>                                              0
<EXTRAORDINARY>                                             0
<CHANGES>                                                   0
<NET-INCOME>                                              211
<EPS-PRIMARY>                                            2.97
<EPS-DILUTED>                                            2.82
        

</TABLE>


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