COLE NATIONAL CORP /DE/
10-K, 1997-05-02
RETAIL STORES, NEC
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================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

(Mark One)

[X]  Annual report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the fiscal year ended February 1, 1997, or

[ ]  Transition report pursuant to Section 13 or 15(d) of the Securities
     Exchange Act of 1934 for the transition period from         to           .
                                                        ---------- -----------

                         Commission file number 1-12814

                            COLE NATIONAL CORPORATION
             (Exact name of registrant as specified in its charter)

          Delaware                                      34-1453189
(State or other jurisdiction of             (I.R.S. employer identification no.)
incorporation or organization)

5915 Landerbrook Drive, Mayfield Heights, Ohio              44124
(Address of principal executive offices)                  (Zip code)

Registrant's telephone number, including area code:       (216) 449-4100

           Securities registered pursuant to Section 12(b) of the Act:

                                                    Name of Each Exchange 
     Title of Each Class                             on Which Registered
     -------------------                             -------------------

     Class A Common Stock, $.001 Par Value         New York Stock Exchange

           Securities registered pursuant to Section 12(g) of the Act:

                                      NONE

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.           [X] YES          [ ] NO

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein and will not be contained, to the best
of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.     [ ]

The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 27, 1997 was approximately $362,903,000, based upon the
last price reported for such date by the New York Stock Exchange.

As of March 27, 1997, 12,031,060 shares of the registrant's Class A common stock
were outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant's Proxy Statement for the Annual Meeting of
Stockholders to be held on June 12, 1997 are incorporated herein by reference
into Part III.

================================================================================
<PAGE>   2

                                     PART I

Item 1.  Business

General

     Cole National Corporation ("CNC") was incorporated as a Delaware
corporation in 1984. CNC, through the subsidiaries owned by its direct
subsidiary, Cole National Group, Inc. ("CNG"), is a leading provider of eyewear
products, optometric services and personalized gifts with over 3,100 retail
locations in 50 states, Canada and the Caribbean. References herein to the
"Company" include CNC and its direct and indirect subsidiaries and include its
predecessor companies, which have operated for more than 50 years, where
applicable. The Company's businesses are conducted through two principal
operating units: (i) Cole Optical, consisting of Cole Vision Corporation ("Cole
Vision") and Pearle, Inc. ("Pearle"), which was acquired on November 15, 1996;
and (ii) Cole Gift, consisting of Things Remembered Inc. ("Things Remembered")
and Cole Gift Centers, Inc. ("CGC"). Cole Optical is the largest optical retail
company in the United States in terms of number of locations and is the second
largest optical retailer in terms of sales volume. Cole Gift operates the only
two nationwide chains of gift stores offering "while you shop" gift
personalization, key duplicating, and related merchandise. The Company
differentiates itself from other specialty retailers by providing value-added
services at the point of sale at all of its retail locations.

Cole Optical

     Pro forma for the Pearle acquisition, Cole Optical contributed 70% of the
Company's net revenue in fiscal 1996 with over 2,100 company-owned and
franchised locations throughout the United States, Canada and the Caribbean as
of February 1, 1997. When the integration and consolidation of Pearle is
complete, Cole Vision and Pearle will share management leadership, purchasing
power and corporate support functions and Cole Vision's managed vision care
programs will give participants access to a network of company-owned, franchised
and third-party optical locations.

  Cole Vision

     Cole Vision operates principally under the "Sears Optical", "Montgomery
Ward Vision Center" and "BJ's Optical Department" names. As of February 1, 1997,
Cole Vision operated 1,063 departments in 46 states, including 675 departments
on the premises of Sears department stores, 213 departments in Montgomery Ward
stores, 75 departments in BJ's Wholesale Club stores, 19 departments located in
three other retailers and 81 freestanding stores operated under the name "Sears
Optical." In November 1996, Cole Vision acquired 73 Sears Optical departments
and two freestanding Vision Club stores in Canada. Cole Vision departments are
generally operated under a lease or license arrangement through which the host
store collects the sales receipts, retains an agreed upon percentage of sales
and remits the remainder to Cole Vision on a weekly basis.


                                      -1-
<PAGE>   3
'
     Cole Vision optical departments are, in most cases, full-service retail
eyecare stores offering brand name and private label prescription eyeglasses,
contact lenses and accessories with an on-premises doctor of optometry who
performs complete eye examinations and prescribes eyeglasses and contact lenses.
Most Cole Vision optical departments, which are typically 1,000 square feet in
size, operate with a doctor of optometry, a department manager, and from one to
seven opticians depending on store sales volume. A majority of the doctors of
optometry are independent, as is often required by state law, with the remainder
being employed by Cole Vision. The independent doctors sublease space and
equipment from Cole Vision where permitted by law, or from the host, and retain
their examination fees.

     Each of Cole Vision's optical departments is computer linked to Cole
Vision's five centralized manufacturing laboratories, which grind, cut and fit
lenses to order and ship them to the stores. Cole Vision provides next day
delivery on most of the eyewear it offers when requested by its customers. Cole
Vision purchases all of the frames and lenses used in its eyeglasses from
outside suppliers, both in the United States and several foreign countries.

     Cole Vision conducts a variety of marketing and promotional efforts to
build and maintain its customer base. Cole Vision primarily uses newspaper,
direct mail, yellow pages and host advertising. Host advertising includes the
placement of promotional material within sales circulars or credit card billings
sent out by the host store to its customers. Cole Vision also promotes its next
day service as "Eyewear Express."

  Managed Vision Care

     In the last several years, Cole Vision has expanded its managed vision care
program that provides low cost, comprehensive eyecare benefits marketed directly
to employers, other employee benefit plan sponsors and insurance companies,
primarily under the name "Vision One." Vision One's basic program gives
employers the opportunity to offer their employees a group discount at the
managed vision care network with minimal direct cost to the employer. An
enhanced Vision One program allows employers to provide their employees with
prepaid eye examinations as well as pricing discounts or reimbursements. Cole
Vision expects to add the Pearle company-owned and franchise locations to its
managed vision care programs in fiscal 1997.

  Pearle

     At February 1, 1997, Pearle's operations consisted of 348 company-owned and
338 franchised stores located in 43 states, Canada, and the Caribbean. All
Pearle stores operate in either an "Express" or "Mainline" store format. Express
stores contain a full surfacing lab that can manufacture most glasses in
approximately one hour. Mainline stores can manufacture over 50% of
prescriptions on-site in approximately one hour. Other prescriptions are sent to
a nearby Express location or to the main laboratory in Dallas. The main


                                      -2-
<PAGE>   4

laboratory generally is able to complete orders for next day delivery if
requested. At February 1, 1997, 268 of the company-owned stores and 121 of the
franchised stores were Express, with the balance being Mainline.

     The Express stores typically are located in high traffic freestanding,
strip center and mall locations with most stores averaging 3,000 square feet.
The Express stores are usually staffed with two managers and a support staff of
four to eight people. Mainline stores have an average size of 1,700 square feet
and are also located in freestanding buildings, or in smaller strip or regional
centers. Mainline stores generally carry a smaller assortment of inventory than
Express stores and are usually staffed with one manager and two to three
associates. Most Pearle stores have a doctor of optometry on site with
approximately 80% leasing space from Pearle on an independent basis and the
remaining being direct employees of Pearle.

     Pearle's marketing strategy employs a wide range of media at both the
national and local levels. The franchised and company-owned stores each
contribute a percentage of revenues to Pearle's marketing budget with
approximately half of Pearle's marketing expenditures devoted to television.
Pearle's brand positioning of high quality eyecare products and services has
been reinforced by an advertising and promotions program, which includes
Pearle's advertising slogan, Nobody Cares for Eyes More Than Pearle.

     Pearle operates a warehouse facility in Dallas which inventories and
distributes a comprehensive product line including frames, eyeglass lenses,
contact lenses, optical supplies and eyewear accessories to company-owned and
franchised locations.

     The Company also has a 20% equity interest in Pearle Trust B.V. which
operates 193 locations in the Netherlands and Belgium.

  Franchise Operations

     Pearle has maintained a franchise program since 1980. Most of the
franchised stores are single franchise operations, with no franchisee operating
more than five stores. With the proper financial approvals, a franchise purchase
can be financed through Pearle. Currently, Pearle offers financing over seven to
ten years at a rate of prime plus three points adjusted quarterly.

     Each franchisee is required to enter into a Franchise Agreement requiring
payment of an initial franchise fee. The term of the typical franchise agreement
is equal to the earlier of ten years or the expiration or termination of the
underlying base lease. Royalty and advertising contributions typically are based
on a percentage of the franchisee's gross revenues from the retail operation
and/or non-surgical professional fee revenues. The total monthly advertising
contribution is distributed between Pearle's system-wide advertising fund and
the local co-op market advertising fund.


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<PAGE>   5

     Pearle has recently presented a new form of the Franchise Agreement to all
franchisees which would reduce the royalty and advertising fees they pay and
would, among other things, provide for the franchisee's participation in Cole
Vision's managed vision care programs.

Cole Gift

     Cole Gift, pro forma for the Pearle acquisition, contributed approximately
30% of the Company's net revenue in fiscal 1996. As of February 1, 1997, Cole
Gift operated nearly 1,300 locations throughout the United States. Things
Remembered and CGC share management expertise, purchasing power, warehousing,
distribution systems and corporate support functions.

  Things Remembered

     As of February 1, 1997, Things Remembered operated 790 stores and kiosks
generally located in large, enclosed shopping malls located in 45 states. Each
location carries a wide assortment of engravable items and provides "while you
shop" personalization and engraving services for any occasion including holiday,
business and special occasion gift events. Things Remembered offers engraving
for items purchased at the store as well as for items purchased elsewhere.

     Merchandise sold at Things Remembered stores consists of a broad assortment
of gift categories and items at prices generally ranging from $10 to $75. Things
Remembered's offering of gifts includes writing instruments, clocks, music
boxes, picture frames and albums, executive desk sets and accessories, ID
bracelets, glassware, lighters, keys and key rings, door knockers and Christmas
ornaments. Things Remembered features brand name merchandise as well as higher
margin private label merchandise.

     At February 1, 1997, Things Remembered locations consisted of 447 stores
and 343 kiosks. The typical store consists of about 1,000 square feet, while
kiosks, which are units located in the center of the common mall area, are
typically 200 square feet in size.

     In fiscal 1993, Things Remembered began a new retail concept by opening
five "personalization superstores" that combine engraved gifts with personalized
soft goods in a large store format. The Company utilizes computer-controlled
embroidery equipment for the personalization of merchandise such as throws,
sweaters, bathrobes, jackets, baseball caps, towels and baby blankets. At
February 1, 1997, a total of 83 personalization superstores were open averaging
approximately 2,200 square feet in size.

     In fiscal 1995, Cole Gift established a central fulfillment facility with
computer-controlled embroidery equipment. In fiscal 1996, the Company added soft
goods to most of Things Remembered's other locations providing these stores with
personalization services from the central facility.


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<PAGE>   6

  CGC

     As of February 1, 1997, CGC operated 501 leased locations in 44 states
including 455, 36 and nine locations in Sears, Venture and Montgomery Ward
stores, respectively, and one location in the store of another national
retailer. CGC stores are generally operated under a lease or license arrangement
under which the host store collects the sales receipts, retains an agreed upon
percentage of sales and remits the remainder to CGC on a weekly basis.

     CGC locations sell gifts and gift engraving and other services similar to
those offered by Things Remembered, in addition to key duplicating and watch
repair services. As of February 1, 1997, 96 of the CGC locations in operation
were standard format shops occupying approximately 150 square feet. Since 1989,
CGC has also operated greeting card locations in Sears stores and combined them
with the CGC operations in such stores. Locations in this enhanced format, which
numbered 67 as of February 1, 1997, average approximately 1,000 square feet in
size. Over the last four years, 286 CGC locations have been converted to gift
centers. Gift centers, which occupy approximately 1,200 square feet of space,
typically carry a substantially expanded line of engravable and non-engravable
gifts along with greeting cards. In the fourth quarter of fiscal 1995, gift
centers began offering selected soft goods supported by the Cole Gift central
fulfillment operation. CGC also operates 52 key kiosks, of approximately 80
square feet in size, that provide key duplicating and key related products only.

     In fiscal 1995, CGC opened the first "Personally Yours" department within
Sears. Personally Yours is a concept designed to generate additional customer
traffic and increase sales by offering personalization for hard and soft line
products for both CGC and Sears merchandise. In the first half of fiscal 1996,
CGC expanded this test by opening seven stores located in one metropolitan area.

  General

     Cole Gift locations are usually operated by one or two employees during
non-peak periods and up to 15 employees during the peak Christmas season.
Locations typically employ a store manager on a full-time basis and a full or
part-time assistant manager, while the balance of the employees are part-time
sales associates.

     Nearly all Cole Gift locations are equipped with gift engravers and key
duplicating machines. Cole Gift has computerized engraving equipment in most
Things Remembered stores and kiosks. Many Things Remembered stores also have
equipment for etching glassware items. All Cole Gift locations are equipped with
point of sale terminals.

     The Company ships most of Cole Gift's store merchandise, other than
greeting cards, through its centralized distribution system at its warehouse in
Highland Heights, Ohio. The warehouse, which services both Things Remembered and
CGC, utilizes a computerized carousel system to automate the process of locating
merchandise needed to fill a store order.


                                      -5-
<PAGE>   7

Host Relationships

     The Company believes it has developed excellent relationships with the host
stores in which CGC and Cole Vision operate. The Company has maintained its
relationships with Sears and Montgomery Ward for over 40 years in the gift and
key business and over 35 years in the optical business. Of the Sears and
Montgomery Ward stores that offer optometric services, virtually all are
operated by Cole Vision. Although CGC's and Cole Vision's leases with their
major hosts are terminable by either party upon relatively short notice, neither
has ever had a lease terminated other than in connection with a store closing,
relocation or major remodeling.

Seasonality

     The Company's business historically has been seasonal, with, on average,
approximately 30% of its net revenue and approximately 50% of its income from
operations generated in the fourth fiscal quarter because of the importance of
gift sales during the important Christmas retailing season. Although the Pearle
acquisition will moderate the seasonality of the Company due to relatively lower
levels of optical product sales during the Christmas holiday season, the
Company's business will remain seasonal.

Purchasing

     The merchandise, supplies and component parts required for the various
products sold by the Company are purchased from a large number of suppliers and
manufacturers and are generally readily available. In most cases, such purchases
are not made under long-term contracts. In fiscal 1996, no single supplier or
manufacturer accounted for as much as 10% of total purchases.

Competition

     The Company operates in highly competitive businesses. Cole Optical
competes with other optical companies, private ophthalmologists, optometrists
and opticians and a growing number of HMO's in a highly fragmented marketplace.
Pearle competes on the basis of its highly recognized brand name, one-hour
express service and by offering quality eyecare products. Cole Vision competes
primarily on the basis of the service it provides as well as price and product
quality, and the reputation of its host stores. The Company believes that Pearle
and Cole Vision, based on sales, rank second and third, respectively in United
States optical retailing sales. Although Cole Gift operates the only two
nationwide chains of gift stores offering "while you shop" gift engraving, key
duplicating, glass etching and monogramming, as well as related merchandise, it
competes with many other retailers that sell gift items. Cole Gift competes with
such other retailers primarily on the basis of the value-added point of sale
services that it provides as well as price and product quality. Some of the
Company's competitors have greater financial resources than the Company.


                                      -6-
<PAGE>   8

Employees

     As of February 1, 1997, the Company and its subsidiaries had approximately
8,600 full-time and 5,100 part-time employees. During October, November and
December, the Company employs additional full- and part-time employees. In
fiscal 1996, approximately 5,000 additional employees were employed during such
period. The hourly employees at Cole Gift's distribution center (approximately
80 employees in the aggregate) and approximately 140 employees at certain Pearle
store locations are represented by labor unions. The Company considers its
present labor relations to be satisfactory.

Item 2.  Properties

     The Company owns an office and warehouse in Highland Heights, Ohio that is
subject to a mortgage and leases its executive offices and another office in
Cleveland, Ohio. All of Cole Visions's and Cole Gift's retail locations are
leased or operated under a license with the host store, and none of the
individual retail locations is material to the Company's operations. Leases for
stores operated in Sears stores and freestanding stores operated under the name
"Sears Optical" are generally for terms of 90 days and five years, respectively.
Leases for Things Remembered stores and kiosks are generally for terms of ten
and five years, respectively. The Company believes that its relationships with
its lessors are generally good. The Company leases its five Cole Vision optical
laboratories, two of which are located in Knoxville, Tennessee; Memphis,
Tennessee; Salt Lake City, Utah; and Richmond, Virginia, pursuant to leases
expiring (including renewals at the option of the Company) in 1999, 2005, 2002,
2006 and 2002, respectively.

     Pearle has 635 stores based in forty-three states. Pearle also has eighteen
stores in Canada and thirty-three stores in the Caribbean. Stores are located in
malls, strip centers and freestanding locations. Pearle leases most of its
retail stores under noncancellable operating leases with terms generally ranging
from five to ten years and which generally contain renewal options for
additional periods. Pearle also is the principal lessee on a majority of stores
operated by franchisees, who sublease the facilities from Pearle. Pearle owns
its Dallas Support Center, which comprises approximately 88,721 square feet of
office space and 147,336 square feet of laboratory and distribution facilities.
Pearle also owns a small headquarters and laboratory in Puerto Rico.

     The Company has acquired the land to construct a new warehouse and
distribution facility for Cole Gift that is expected to improve distribution
efficiencies. The facility, which the Company expects will be completed in
fiscal 1997, will most likely be financed through a sale and lease-back
transaction or through conventional secured real estate financing. The Company
estimates the cost for this facility to be approximately $10 million.

Item 3.  Legal Proceedings

     The Company is subject to a variety of routine legal proceedings.


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<PAGE>   9

Item 4.  Submission of Matters to a Vote of Security-Holders

     There were no matters submitted to a vote of security holders through the
solicitation of proxies or otherwise during the fourth quarter of the fiscal
year ended February 1, 1997.

Item 4A. Executive Officers of the Company

(a)  The following persons are the executive officers of the Company who are not
     members of the Company's Board of Directors, having been elected to their
     respective offices by the Board of Directors of the Company to serve until
     the election and qualification of their respective successors:

     Name                     Age                 Office
     ----                     ---                 ------

     Joseph Gaglioti          51                  Vice President and
                                                    Treasurer

     Wayne L. Mosley          43                  Vice President and
                                                    Controller

(b)  The following is a brief account of the positions held with the Company
     during the past five years by each of the above named executive officers of
     the Company:

          Mr. Gaglioti has been Vice President of the Company since 1992 and
     Treasurer of the Company since 1991. He was Assistant Treasurer of the
     Company and a subsidiary company that merged into the Company in September
     1992 ("CNCD") from 1984 to 1991.

          Mr. Mosley has been Vice President and Controller, Assistant Secretary
     and Assistant Treasurer of the Company since 1992. Mr. Mosley served as
     Vice President, Controller - Finance of CNCD from 1991 to 1992 and was
     Chief Accounting Officer of CNCD from 1990 to 1991.

          Information concerning Jeffrey A. Cole and Brian B. Smith, the
     Company's executive officers who are also Directors, will be included in
     the Company's Proxy Statement for the 1997 Annual Meeting of Stockholders
     (the "Proxy Statement").

          On May 6, 1992, Child World, Inc. (Child World), a former subsidiary
     of the Company, filed a voluntary petition for relief under Chapter 11 of
     the Bankruptcy Code. Immediately prior to the sale of Child World on June
     27, 1991, Mr. Gaglioti was Assistant Treasurer of Child World.


                                      -8-
<PAGE>   10

                                     PART II

Item 5.  Market for Registrant's Common Equity and Related
         Stockholder Matters

     The Company's Common Stock is traded on the New York Stock Exchange (NYSE)
under the symbol "CNJ".

     The following table sets forth, for the fiscal periods indicated, the high
and low sales prices per share.

                            Fiscal 1996                   Fiscal 1995
                         -----------------             -----------------
     Quarter             High          Low             High          Low
     -------             ----          ---             ----          ---
     First             $17 5/8       $10 3/8         $ 9 7/8       $ 8 1/4
     Second            $21 5/8       $16 3/8         $11 7/8       $ 9 1/16
     Third             $25 1/4       $18 1/4         $13           $11 1/2
     Fourth            $28 5/8       $23 5/8         $14 1/8       $10 1/4

     The Company's dividend policy for the foreseeable future is to retain
earnings to support its growth strategy. The Company did not pay dividends on
its Common Stock during the last two fiscal years.

     As of March 28, 1997, there were 178 shareholders of record.


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<PAGE>   11

Item 6.  Selected Financial Data

     The selected financial data set forth below should be read in conjunction
with the Consolidated Financial Statements and the notes thereto and other
information contained elsewhere in this report (dollars in thousands except per
share amounts).

<TABLE>
<CAPTION>
                                         1996             1995            1994            1993             1992
                                         ----             ----            ----            ----             ----
<S>                                    <C>              <C>             <C>             <C>              <C>      
Net revenue                            $ 683,990        $ 577,091       $ 528,049       $ 472,888        $ 428,066

Income (loss) from operations (1)      $ (12,361)       $  45,956       $  42,964       $  37,232        $  31,897

Income (loss) from continuing
  operations (1)                       $ (27,633)       $  13,758       $  24,657       $  13,072        $   5,470

Income (loss) from continuing
  operations per common share (1)      $   (2.44)       $    1.32       $    2.62       $    2.47        $    1.09

Weighted average shares
  outstanding (000's)                     11,333           10,415           9,395           5,283            5,004

Total assets                           $ 582,843        $ 300,781       $ 283,319       $ 257,944        $ 225,861

Working capital                        $  51,845        $  53,765       $  49,612       $  32,020        $   1,897

Stockholders' equity (deficit)
  at year end                          $  19,718        $  17,133       $   3,306       $ (75,070)       $(123,957)

Current ratio                               1.24             1.57            1.54            1.34             1.02

Long-term obligations and
  redeemable preferred stock           $ 317,547        $ 181,903       $ 184,388       $ 238,299        $ 255,610

Number of stores at year end (2)           3,115            2,378           2,287           2,097            2,080

Comparable store sales growth                6.3%             3.4%            5.5%            9.4%            (0.7)%
</TABLE>

(1)  Includes a $64,400 pre-tax charge for business integration and other
     non-recurring items in 1996 primarily related to the acquisition of Pearle.

(2)  Includes Pearle franchise locations.


                                      -10-
<PAGE>   12

Item 7.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations

     The Company's fiscal year ends on the Saturday closest to January 31.
Fiscal years are identified according to the calendar year in which they begin.
For example, the fiscal year ended February 1, 1997 is referred to as "fiscal
1996." Fiscal 1996 consisted of a 52-week period. Fiscal 1995 and fiscal 1994
consisted of 53- and 52-week periods, respectively.

Results of Operations

     The following is a discussion of the results of the Company's operations
for the three fiscal years ended February 1, 1997.

Fiscal 1996 Compared to Fiscal 1995

     On November 15, 1996, the Company acquired certain assets and all of the
issued and outstanding common stock of Pearle, Inc. ("Pearle"). Immediately
following the acquisition, the Company sold Pearle Holdings B.V., Pearle's
European operations, to Pearle Trust B.V. The Company has a 20% common equity
interest in Pearle Trust B.V. which operates 193 stores in the Netherlands and
Belgium. A significant portion of the purchase price was financed by a
subsidiary of the Company, Cole National Group, Inc. ("CNG"), by the issuance of
$150.0 million of 9.875% Senior Subordinated Notes due 2006 (the "Notes"). The
acquisition of Pearle has been accounted for under the purchase method of
accounting. Accordingly, Pearle's results of operations have been included in
the Company's consolidated statement of operations since the date of
acquisition. For the eleven-week period, Pearle operated at approximately a
break-even level with net revenue of $58.3 million reflecting the relatively
lower level of optical retail sales during the holiday season. At February 1,
1997, the Pearle system included 348 company-operated optical stores and 338
franchised locations in the United States, Canada and the Caribbean. See Notes 2
and 3 of the Notes to Consolidated Financial Statements for further discussion
of the Pearle acquisition. Except as otherwise indicated, the following
discussion of net revenue, gross profit and operating expenses relates to the
Company on an historical basis without giving effect to the Pearle acquisition.

     Net revenue increased 8.4% to $625.7 million in fiscal 1996 from $577.1
million in fiscal 1995. The increase in consolidated revenue was due to a
comparable store sales increase of 6.3% and to the opening of additional Cole
Gift and Cole Vision units including 75 optical locations in Canada as a result
of the acquisition of AOCO Limited in November 1996. This was partially offset
by one less week of sales in fiscal 1996 compared to fiscal 1995 and the closing
of 95 low-volume Cole Gift departments. Comparable store sales increased 10.7%
at Cole Vision primarily as a result of successful eyewear promotions and growth
in the managed vision care program. Comparable store sales increased 1.4% at
Cole Gift benefiting from the roll-out of monogrammed softgoods and the


                                      -11-
<PAGE>   13

introduction of new merchandise. At February 1, 1997, the Company had 3,115
specialty service retail locations including the Pearle company-operated stores
and 338 franchised locations, versus 2,378 at the end of the prior year.

     Gross profit increased to $429.4 million in fiscal 1996 from $394.2 million
in fiscal 1995. Gross margins for fiscal 1996 and fiscal 1995 were 68.6% and
68.3%, respectively. The increase in gross margin percentage was the result of
lower product costs, improved optical lab productivity and a higher level of
personalization in the sales mix at Things Remembered. In fiscal 1997, the
Company's consolidated gross margin is expected to decline from its historical
levels as Pearle has a lower gross margin than the Company due to the higher
costs of in-store laboratories and lower margin wholesale sales to franchised
stores partially offset by franchise royalties, fees and interest income on
franchise notes receivable which have no corresponding cost of goods sold.

     Operating expenses increased 8.2% to $359.8 million in fiscal 1996 from
$332.5 million the prior year. As a percentage of revenue, operating expenses
decreased to 57.5% in fiscal 1996 from 57.6% in fiscal 1995. Operating expenses
increased primarily due to higher advertising expenditures, payroll costs and
store occupancy expenses, partly offset by one less week in fiscal 1996.
Advertising expenditures at Cole Vision were increased for optical promotions to
encourage continued sales growth above last year's successful promotions.
Payroll costs increased because of more higher-volume retail units open in 1996,
including an increased number of Things Remembered personalization superstores,
and additional payroll to support increased sales. Store occupancy expenses
increased primarily as a result of the increased number of Things Remembered
personalization superstores and higher percentage rents caused by increased
comparable store sales. Fiscal 1996 depreciation and amortization expense of
$17.6 million was $1.9 million more than fiscal 1995 reflecting an increase in
capital expenditures.

     In the fourth quarter of fiscal 1996, the Company recorded a $64.4 million
pre-tax charge for certain unusual and non-recurring items. Such charge was
primarily related to the acquisition of Pearle and included costs incurred
related to the integration and consolidation of Pearle into the Company's
operations, as well as certain other non-recurring charges. See Note 3 of the
Notes to Consolidated Financial Statements for further discussion of the
business integration and other non-recurring charges.

     Income from operations excluding the charge for non-recurring items
increased 13.2% to $52.0 million in fiscal 1996 from $46.0 million the prior
year. The increase was primarily attributable to increased revenue, higher gross
margin and improved leveraging of operating expenses.


                                      -12-
<PAGE>   14

     Net interest expense for fiscal 1996 of $22.0 million was $0.6 million more
than that of the prior year. This increase was primarily due to $3.4 million of
additional interest expense related to the financing of the Pearle acquisition
offset by decreases in interest expense due to the retirement of $5.0 million of
11.25% Senior Notes due 2001 (the "Senior Notes") in November 1995, the purchase
and subsequent retirement of $15.1 million of Senior Notes in the second quarter
of fiscal 1996, the elimination of working capital borrowings and increased
interest income from an increase in temporary cash investments.

     The income tax benefit of $6.8 million for fiscal 1996 includes a $20.0
million income tax benefit related to the charge for business integration and
other non-recurring items. The effective income tax rate on income excluding the
charge for business integration and other non-recurring items was 44.0% in
fiscal 1996 and 1995. This rate reflects the significant impact of
non-deductible amortization of goodwill in both years. A more complete
discussion of income taxes is included in Note 9 of the Notes to Consolidated
Financial Statements.

     The net loss in fiscal 1996 of $28.3 million included a $0.7 million
extraordinary loss, net of an income tax benefit of $0.5 million, recorded in
the second quarter in connection with the early extinguishment of debt
representing the payment of premiums, the write-off of unamortized discount and
other costs associated with purchasing the debt.

Fiscal 1995 Compared to Fiscal 1994

     Net revenue increased 9.3% to $577.1 million in fiscal 1995 from $528.0
million in fiscal 1994. The increase in consolidated revenue was due to a
comparable store sales increase of 3.4%, sales for the 53rd week of
approximately $9.3 million and additional Things Remembered and Cole Vision
units open in fiscal 1995. Comparable store sales increased primarily as a
result of successful eyewear promotions and growth in the managed vision care
program at Cole Vision and expanded gift and softgoods merchandise at Things
Remembered locations. Fourth quarter comparable store sales were even with last
year as the retail industry in general experienced a very difficult Christmas
season and severe weather conditions in many major markets. At February 3, 1996,
the Company operated 2,378 specialty service retail locations versus 2,287 at
the end of the prior year. The net increase in retail units includes the
acquisition by Cole Vision on May 21, 1995, of 59 optical departments located in
BJ's Wholesale Club stores and the sale of the Company's 39 Sunspot fashion
sunglass kiosks as of April 29, 1995.

     Gross profit increased to $394.2 million in fiscal 1995 from $363.3 million
in fiscal 1994. Gross margins for fiscal 1995 and fiscal 1994 were 68.3% and
68.8%, respectively. The decrease in gross margin percentage was primarily due
to an increase in the sales of lower margin optical products, including
disposable contact lenses, and a lower mix of higher margin merchandise,


                                      -13-
<PAGE>   15

primarily keys, at Cole Gift Centers. Gross margin in the fourth quarter of
fiscal 1995, however, improved to 67.1% from 66.9% in fiscal 1994, benefiting
from fiscal 1994 and 1995 investments aimed at increasing optical laboratory
capacity and production efficiency and from reduced material costs for
spectacles.

     Operating expenses increased 8.8% to $332.5 million in fiscal 1995 from
$305.5 million the prior year. As a percentage of revenue, operating expenses
decreased to 57.6% in fiscal 1995 from 57.8% in fiscal 1994. Operating expenses
increased primarily because of higher payroll costs, store occupancy expenses
and advertising expense due, in part, to the 53rd week. The higher payroll costs
were also the result of more retail units in fiscal 1995 and additional payroll
to support the higher level of sales. Partially offsetting the payroll increases
were savings from outsourcing the Company's data processing operations in fiscal
1995. Store occupancy expense increased because of the increased number of
retail units and higher percentage rents due to increased comparable store
sales. Advertising costs increased primarily as a result of additional efforts
to support eyewear promotions. Also included in operating expense in fiscal 1995
was a $0.2 million provision for the closing of approximately 90 low volume
leased key and gift departments in the first quarter of fiscal 1996. Fiscal 1995
depreciation and amortization expense of $15.7 million was $0.8 million more
than fiscal 1994 reflecting an increase in capital expenditures that began in
the latter part of fiscal 1993.

     Income from operations increased 7.0% to $46.0 million in fiscal 1995 from
$43.0 million the prior year. The increase was primarily attributable to the
increased revenue. The lower gross margin percentage was partially offset by
improved leveraging of operating expenses.

     Net interest expense for fiscal 1995 of $21.4 million was $1.8 million less
than that of the prior year. This decrease was primarily due to retirement of
debt in connection with the Company's initial public offering of its common
stock (the "IPO") on April 18, 1994 and the retirement of $5.0 million of its
Senior Notes in November 1995 along with higher interest income.

     The income tax provision of $10.8 million for fiscal 1995 represents an
effective tax rate of 44.0%. This rate reflects the significant impact of
non-deductible amortization of goodwill. The income tax benefit of $4.9 million
in fiscal 1994 included the effects of utilizing all of the Company's net
operating loss carryforwards and the reversal of a valuation allowance on net
deferred tax assets in the fourth quarter of fiscal 1994.

     Net income in fiscal 1994 of $24.7 million included a loss on early
extinguishment of debt of $0.9 million to reflect the payment of premiums, the
write-off of unamortized debt discount and other costs associated with retiring
the debt in connection with the IPO.


                                      -14-
<PAGE>   16

Liquidity and Capital Resources

     The Company's primary source of liquidity is funds provided from operations
of its wholly owned subsidiaries. In addition, CNG's operating subsidiaries have
available to them working capital commitments of $75.0 million, reduced by
commitments under letters of credit, under a credit facility put in place at the
time of the Pearle acquisition (the "Credit Facility"). The Credit Facility
replaced a $50.0 million revolving credit facility. There were no working
capital borrowings outstanding during fiscal 1996 and the maximum amount
outstanding during fiscal 1995 was $3.5 million.

     The Credit Facility contains covenants restricting the ability of the
Company's operating subsidiaries to, among other things, pay dividends or make
other restricted payments to the Company or CNG. The Credit Facility permits
CNG's subsidiaries to pay dividends to CNG to the extent necessary to permit CNG
to pay all interest and principal on the Senior Notes and the Notes when due.

     During the second quarter of fiscal 1996, the Company completed a public
offering of 1,437,500 shares of its common stock at an offering price of $19.25
per share. The net proceeds from the offering were $26.2 million. A portion of
the net proceeds was used to purchase in the open market $15.1 million of Senior
Notes plus accrued interest thereon.

     Issuance of the Notes by CNG in connection with the Pearle acquisition and
the retirement of $15.1 million of Senior Notes will result in a net increase in
annual interest expense in fiscal 1997 compared to fiscal 1996 of approximately
$11.0 million including amortization of the discount on the Notes and related
deferred financing costs.

     At year end, the Company had outstanding $165.8 million of Senior Notes and
$150.0 million of Notes. The Senior Notes and the Notes are unsecured and mature
October 1, 2001 and December 31, 2006, respectively, with no earlier scheduled
redemption or sinking fund payment. The Senior Notes bear interest at a rate of
11.25% per annum, payable semi-annually on each April 1 and October 1. The Notes
bear interest at a rate of 9.875% per annum, payable semi-annually on each June
30 and December 31, commencing June 30, 1997. The indentures pursuant to which
the Senior Notes and the Notes were issued contain certain optional and
mandatory redemption features and other financial covenants, including
restrictions on the ability of CNG to pay dividends or make other restricted
payments to the Company. The indentures permit dividend payments to the Company
of one-half of CNG's consolidated net income, provided that no default or event
of default has occurred under the indentures and that CNG has met a specified
fixed charge coverage ratio test. The indentures also permit payments to the
Company for certain tax obligations and for administrative expenses of the
Company not to exceed 0.25% of net revenue. See Note 5 of the Notes to
Consolidated Financial Statements.


                                      -15-
<PAGE>   17

     The Company has no significant principal payment obligations under any of
its outstanding indebtedness until the CNG Notes mature in 2001. The ability of
the Company and its subsidiaries to satisfy that obligation will be primarily
dependent upon future financial and operating performance of the subsidiaries
and upon the Company's ability to renew or refinance borrowings or to raise
additional equity capital.

     Cash balances at year end were $73.1 million compared to $29.3 million at
February 3, 1996. Operations generated net cash of $84.7 million in fiscal 1996,
$36.5 million in fiscal 1995 and $15.6 million in fiscal 1994. The $48.2 million
increase in cash provided by operations in fiscal 1996 compared to fiscal 1995
was primarily attributable to an increase in accounts payable and accrued
liabilities of $35.2 million excluding amounts related to the non-recurring
charge, increased income from operations of $6.1 million excluding the
non-recurring charge, increased depreciation and amortization expense of $4.4
million and increased accrued income taxes. Accrued income taxes at February 1,
1997 includes $15.0 million of taxes due on the sale of Pearle's European
business that were reimbursed to the Company by the seller in connection with
the Pearle acquisition. These cash flow increases were partly offset by an
increase in inventories of $3.6 million versus a $2.5 million reduction in
fiscal 1995. The $64.4 million charge for business integration and other
non-recurring items recorded in fiscal 1996 had little effect on the change in
cash flow for fiscal 1996 since most of the items were either non-cash or were
accrued at year end. The total cash outlay related to this charge is expected to
be approximately $41.1 million ($21.1 million after tax), of which $2.9 million
has been paid as of February 1, 1997. The remaining amount is expected to be
incurred within the next 12 to 18 months, except for certain lease costs which
may be incurred over the remaining life of the leases.

     The $20.9 million increase in cash provided by operations in fiscal 1995
compared to fiscal 1994 was primarily due to a $2.5 million reduction in
inventory, despite a 9.3% increase in revenue, compared to an $8.7 million
increase in inventory the prior year. Also, income from operations in fiscal
1995 was higher by $3.0 million and interest expense was lower by $1.8 million
than in fiscal 1994.

     Net capital additions were $23.5 million, $19.8 million and $18.5 million
in fiscal 1996, 1995 and 1994, respectively. In addition, the Company used
$157.4 million for the purchases of Pearle and AOCO Limited and $6.1 million for
the investment in Pearle Trust B.V. in fiscal 1996, $0.8 million for the
purchase of the BJ's Wholesale Club optical departments in fiscal 1995 and $4.7
million for the purchase of 107 Montgomery Ward optical departments in fiscal
1994. The majority of the capital additions were for store fixtures, equipment
and leasehold improvements for new stores and the remodeling of existing stores.
For fiscal 1997, the Company expects to continue to expand the number of stores
as well as remodel and relocate stores. The Company currently estimates


                                      -16-
<PAGE>   18

capital expenditures in fiscal 1997 will exceed $30.0 million including Pearle.

     The Company has acquired land and is constructing a new warehouse and
distribution facility for Cole Gift that is expected to improve distribution
efficiencies. The facility, which the Company expects will be completed in
fiscal 1997, is expected to be financed through a sale and lease-back
transaction or through conventional secured real estate financing. The Company
estimates the cost of this facility to be approximately $10 million.

     The Company believes that funds provided from operations along with funds
available under the Credit Facility will provide adequate sources of long-term
liquidity to allow the Company's operating subsidiaries to continue to expand
the number of stores.

Forward-Looking Information

     Certain sections of this report contain forward-looking statements.
Forward-looking statements are made based upon management's expectations and
beliefs concerning future events impacting the Company. All forward-looking
statements involve risk and uncertainty.

     The Company operates in a highly competitive environment, and its future
liquidity, financial condition and operating results may be materially affected
by a variety of factors, some of which may be beyond the control of the Company,
including risks associated with the integration of Pearle, the Company's ability
to select and stock merchandise attractive to customers, economic and weather
factors affecting consumer spending, operating factors, including manufacturing
quality of optical and engraved goods, affecting customer satisfaction, the
Company's relationships with host stores and franchisees, the mix of goods sold,
pricing and other competitive factors, and the seasonality of the Company's
business.

Item 8.  Financial Statements and Supplementary Data

     Information required by this item appears on pages F-1 through F-22 of this
Form 10-K and is incorporated herein by reference. Other financial statements
and schedules are filed herewith as "Financial Statement Schedules" pursuant to
Item 14.

Item 9.  Changes in and Disagreements with Accountants on
         Accounting and Financial Disclosure

     None.

                                    PART III

Item 10.  Directors and Executive Officers of the Registrant

     The information required by this item as to Directors will be included in
the Company's Proxy Statement under the caption "Election


                                      -17-
<PAGE>   19

of Directors" and is incorporated herein by reference. The information required
by this item as to executive officers who are not Directors is included in Item
4A in Part I of this report.

Item 11.  Executive Compensation

     The information required by this item will be included in the Company's
Proxy Statement under the caption "Compensation of Executive Officers" and is
incorporated herein by reference.

Item 12.  Security Ownership of Certain Beneficial Owners and
          Management

     The information required by this item will be included in the Company's
Proxy Statement under the caption "Beneficial Ownership of Common Stock" and is
incorporated herein by reference.

Item 13.  Certain Relationships and Related Transactions

     The information required by this item will be included in the Company's
Proxy Statement under the caption "Compensation Committee Interlocks, Insider
Participation and Certain Transactions" and is incorporated herein by reference.

                                     PART IV

Item 14.  Exhibits, Financial Statement Schedules, and Reports
          on Form 8-K

(a)(1) and (2) Financial Statements and Financial Statement
               Schedules

     The consolidated financial statements and the related financial statement
schedules filed as part of this Form 10-K are located as set forth in the index
on page F-1 of this report.

(a)(3) Exhibits

     See Exhibit Index on pages X-1 through X-8.

(b) Reports on Form 8-K

     The following reports on Form 8-K were filed by the Company during the last
quarter of the fiscal year ended February 1, 1997:

     On November 19, 1996, the Company filed a report on Form 8-K announcing
completion of the acquisition of certain assets and all of the outstanding
common stock of Pearle, Inc. (Pearle) from the Pillsbury Company on November 15,
1996.

     On December 2, 1996, the Company filed a report on Form 8-K reporting the
Pearle transaction including the filing of Exhibits.


                                      -18-
<PAGE>   20

           On December 19, 1996, the Company filed a report on Form 8-K/A
amending its report on Form 8-K filed on November 19, 1996 to include (i)
audited financial statements for Pearle, Inc. for the years ended September 30,
1996, 1995 and 1994 and (ii) pro forma financial information for Cole National
Corporation and Subsidiaries for the fiscal year ended February 3, 1996 and 39
weeks ended November 2, 1996.


                                      -19-
<PAGE>   21

            INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES

                                                                            Page
                                                                            ----

Report of Independent Public Accountants                                   F - 2

Consolidated Balance Sheets at February 1, 1997 and
     February 3, 1996                                                      F - 3

Consolidated Statements of Operations for the 52 weeks
     ended February 1, 1997, the 53 weeks ended February 3, 
     1996 and the 52 weeks ended January 28, 1995                          F - 4

Consolidated Statements of Cash Flows for the 52 weeks
     ended February 1, 1997, the 53 weeks ended February 3, 
     1996 and the 52 weeks ended January 28, 1995                          F - 5

Consolidated Statements of Stockholders' Equity for the 
     52 weeks ended February 1, 1997, the 53 weeks ended 
     February 3, 1996 and the 52 weeks ended January 28, 1995              F - 6

Notes to Consolidated Financial Statements                                 F - 7


Schedules included herein:
                                                                            Page
                                                                            ----

Report of Independent Public Accountants on Financial
     Statement Schedule                                                   F - 23

Schedule I - Condensed Financial Information of Registrant                F - 24


All financial statement schedules not included have been omitted because they
are not applicable or because the required information is otherwise furnished.


                                      F-1
<PAGE>   22

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


TO THE BOARD OF DIRECTORS OF COLE NATIONAL CORPORATION:

     We have audited the accompanying consolidated balance sheets of Cole
National Corporation (a Delaware corporation) and Subsidiaries (the Company) as
of February 1, 1997 and February 3, 1996, and the related consolidated
statements of operations, stockholders' equity and cash flows for each of the
three years in the period ended February 1, 1997. These financial statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of Cole
National Corporation and Subsidiaries as of February 1, 1997 and February 3,
1996 and the results of their operations and their cash flows for each of the
three years in the period ended February 1, 1997 in conformity with generally
accepted accounting principles.



                                   ARTHUR ANDERSEN LLP


Cleveland, Ohio,
March 19, 1997.


                                      F-2
<PAGE>   23

                   COLE NATIONAL CORPORATION AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                             (Dollars in thousands)

                                                 February 1,      February 3,
                                                    1997             1996
                                                 ----------       ----------
Assets
Current assets:
  Cash and temporary cash investments            $   73,141       $   29,260
  Accounts receivable, less allowance for
    doubtful accounts of $3,068 in 1996 and
    $-0- in 1995                                     39,660           18,589
  Current portion of notes receivable                 6,060             --
  Inventories                                       119,236           84,794
  Prepaid expenses and other                          7,378            5,892
  Deferred income tax benefits                       24,948            9,872
                                                 ----------       ----------
        Total current assets                        270,423          148,407

Property and equipment, at cost                     216,575          157,050
  Less - accumulated depreciation and
    amortization                                   (100,918)         (90,909)
                                                 ----------       ----------
        Total property and equipment, net           115,657           66,141

Other assets:
  Notes receivable, excluding current
    portion                                          27,951             --
  Deferred income taxes and other                    29,504            5,070
  Intangible assets, net                            139,308           81,163
                                                 ----------       ----------
        Total assets                             $  582,843       $  300,781
                                                 ==========       ==========

Liabilities and Stockholders' Equity
Current liabilities:
  Current portion of long-term debt              $    1,336       $      705
  Accounts payable                                   62,379           29,273
  Accrued interest                                    9,630            7,050
  Accrued liabilities                               123,263           51,638
  Accrued income taxes                               21,970            5,976
                                                 ----------       ----------
        Total current liabilities                   218,578           94,642

Long-term debt, net of discount and
  current portion                                   317,547          181,903

Other long-term liabilities                          27,000            7,103

Stockholders' equity:
  Preferred stock                                      --               --
  Common stock                                           12               10
  Paid-in capital                                   131,238           99,827
  Foreign currency translation adjustment              (606)            --
  Notes receivable-stock option exercise             (1,024)          (1,117)
  Accumulated deficit                              (109,902)         (81,587)
                                                 ----------       ----------
        Total stockholders' equity                   19,718           17,133
                                                 ----------       ----------
        Total liabilities and
             stockholders' equity                $  582,843       $  300,781
                                                 ==========       ==========

The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.


                                      F-3
<PAGE>   24

                   COLE NATIONAL CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                (Dollars in thousands, except per share amounts)

                                       52 Weeks       53 Weeks       52 Weeks
                                        Ended          Ended          Ended
                                     February 1,    February 3,    January 28,
                                        1997           1996           1995
                                     ----------     ----------     ----------

Net revenue                          $  683,990     $  577,091     $  528,049

Costs and expenses:
  Cost of goods sold                    221,304        182,934        164,723
  Operating expenses                    390,518        332,471        305,470
  Depreciation and amortization          20,129         15,730         14,892
  Business integration and other
    non-recurring charges                64,400           --             --
                                     ----------     ----------     ----------

    Total costs and expenses            696,351        531,135        485,085
                                     ----------     ----------     ----------

Income (loss) from operations           (12,361)        45,956         42,964

Interest expense                        (23,735)       (22,149)       (23,680)
Interest income                           1,704            761            464
                                     ----------     ----------     ----------

Income (loss) before income
  taxes and extraordinary item          (34,392)        24,568         19,748

Income tax provision (benefit)           (6,759)        10,810         (4,909)
                                     ----------     ----------     ----------

Income (loss) before
  extraordinary item                    (27,633)        13,758         24,657

Extraordinary loss on
  early extinguishment of debt             (682)          --             (917)
                                     ----------     ----------     ----------

Net income (loss)                    $  (28,315)    $   13,758     $   23,740
                                     ==========     ==========     ==========

Earnings (loss) per common share:
  Income (loss) before
    extraordinary item               $    (2.44)    $     1.32     $     2.62
  Extraordinary loss                       (.06)          --             (.10)
                                     ----------     ----------     ----------
  Net income (loss)                  $    (2.50)    $     1.32     $     2.52
                                     ==========     ==========     ==========

The accompanying notes to consolidated financial statements are an integral part
of these statements.


                                      F-4
<PAGE>   25

                   COLE NATIONAL CORPORATION AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Dollars in thousands)

<TABLE>
<CAPTION>
                                                       52 Weeks         53 Weeks       52 Weeks
                                                        Ended            Ended          Ended
                                                      February 1,     February 3,    January 28,
                                                         1997            1996           1995
                                                      ----------      ----------     ----------
<S>                                                   <C>             <C>            <C>       
Cash flows from operating activities:
  Net income (loss)                                   $  (28,315)     $   13,758     $   23,740
  Adjustments to reconcile net income
    (loss) to net cash provided by
    operating activities:
      Extraordinary loss on
        early extinguishment of debt                         682            --              917
      Non-recurring charges                               23,292            --             --
      Depreciation and amortization                       20,129          15,730         14,892
      Non-cash interest expense                              440             454            469
      Deferred income taxes                              (16,194)          4,495        (10,153)
      Change in assets and liabilities net
        of effects from acquisitions:
         Increase in accounts and notes
            receivable, prepaid expenses and
            other assets                                  (3,967)         (4,905)        (4,610)
         Decrease (increase) in inventories               (3,582)          2,452         (8,723)
         Increase (decrease) in accounts
            payable, accrued liabilities,
            and other liabilities                         73,382           3,095         (1,252)
         Increase (decrease) in accrued
            interest                                       2,580             115         (2,451)
         Increase in accrued income taxes                 16,256           1,332          2,807
                                                      ----------      ----------     ----------
                Net cash provided by
                  operating activities                    84,703          36,526         15,636
                                                      ----------      ----------     ----------
Cash flows from financing activities:
  Repayment of long-term debt                            (17,105)         (5,406)       (56,859)
  Payment of deferred financing fees                      (6,066)           --             (100)
  Net proceeds from sale of common stock                  26,202            --           54,540
  Proceeds from long-term debt, net                      148,875            --             --
  Other                                                      664              69             96
                                                      ----------      ----------     ----------
                Net cash provided (used) by
                  financing activities                   152,570          (5,337)        (2,323)
                                                      ----------      ----------     ----------
Cash flows from investing activities:
  Purchases of property and equipment, net               (23,469)        (19,832)       (18,527)
  Acquisitions of businesses, net of cash
    acquired                                            (157,426)           (800)        (4,675)
  Investment in Pearle Trust B.V.                         (6,102)           --             --
  Systems development costs                               (3,820)           (755)        (1,295)
  Other, net                                              (2,575)           (272)            10
                                                      ----------      ----------     ----------
                Net cash used by
                  investing activities                  (193,392)        (21,659)       (24,487)
                                                      ----------      ----------     ----------
Cash and temporary cash investments:
  Net increase (decrease) during
    the period                                            43,881           9,530        (11,174)
  Balance, beginning of the period                        29,260          19,730         30,904
                                                      ----------      ----------     ----------
  Balance, end of the period                          $   73,141      $   29,260     $   19,730
                                                      ==========      ==========     ==========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these statements.


                                      F-5
<PAGE>   26

                   COLE NATIONAL CORPORATION AND SUBSIDIARIES

                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                             (Dollars in thousands)

<TABLE>
<CAPTION>
                                                                   Foreign
                                                                   Currency         Notes
                                                                    Trans-        Receivable                        Total
                                                                    lation          Stock           Accum-          Stock-
                                       Common        Paid-In        Adjust-         Option          ulated         holders'
                                       Stock         Capital         ment          Exercise         Deficit         Equity
                                     ---------      ---------      ---------       ---------       ---------       ---------
<S>                                  <C>            <C>            <C>             <C>             <C>             <C>
Balance, January 29, 1994            $       5      $  45,140      $    --         $  (1,130)      $(119,085)      $ (75,070)
                                     ---------      ---------      ---------       ---------       ---------       ---------

  Net income                              --             --             --              --            23,740          23,740

  Proceeds from initial public
    offering                                 5         54,535           --              --              --            54,540

  Exercise of stock options               --               74           --              --              --                74

  Repayment of notes
    receivable                            --             --             --                22            --                22
                                     ---------      ---------      ---------       ---------       ---------       ---------

Balance, January 28, 1995                   10         99,749           --            (1,108)        (95,345)          3,306
                                     ---------      ---------      ---------       ---------       ---------       ---------

  Net income                              --             --             --              --            13,758          13,758

  Exercise of stock options               --               78           --                (9)           --                69
                                     ---------      ---------      ---------       ---------       ---------       ---------

Balance, February 3, 1996                   10         99,827           --            (1,117)        (81,587)         17,133
                                     ---------      ---------      ---------       ---------       ---------       ---------

  Net loss                                --             --             --              --           (28,315)        (28,315)

  Net proceeds from sale
    of common stock                          1         26,201           --              --              --            26,202

  Stock options granted                   --            4,153           --              --              --             4,153

  Exercise of stock options                  1          1,057           --               (49)           --             1,009

  Repayment of notes receivable           --             --             --               142            --               142

  Effect of foreign
    currency translation                  --             --             (606)           --              --              (606)
                                     ---------      ---------      ---------       ---------       ---------       ---------

Balance, February 1, 1997            $      12      $ 131,238      $    (606)      $  (1,024)      $(109,902)      $  19,718
                                     =========      =========      =========       =========       =========       =========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these statements.


                                      F-6
<PAGE>   27

                   COLE NATIONAL CORPORATION AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(1)  Summary of Significant Accounting Policies

     Basis of Presentation -

          The consolidated financial statements include the accounts of Cole
     National Corporation (CNC), its wholly owned Subsidiaries, including Cole
     National Group, Inc. (CNG), and CNG's wholly owned subsidiaries
     (collectively, the Company). CNG's subsidiaries include Pearle, Inc.
     (Pearle) which was acquired on November 15, 1996 (see Note 2). All
     significant intercompany transactions have been eliminated in
     consolidation.

          The Company is a specialty service retailer operating in both host and
     non-host environments. The Company's primary lines of business are eyewear
     products and services and personalized gifts. Eyewear products and
     services and personalized gifts represented approximately 60% and 40%,
     respectively, of sales in 1996 and 50% of sales each in 1995 and 1994. With
     the acquisition of Pearle, eyewear products and services are expected to
     comprise over 70% of the Company's net revenue in 1997.

          The Company sells its products through over 2,777 company-owned retail
     locations and 338 franchised locations in all 50 states, Canada, and the
     Caribbean, and differentiates itself from other specialty retailers by
     providing value-added services at the point of sale at all of its retail
     locations. The Company considers its operations to be in one business
     segment.

          The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities and
     disclosure of contingent assets and liabilities at the date of the
     financial statements, and the reported amounts of revenues and expenses
     during the reporting period. Actual results could differ from those
     estimates.

          The Company's fiscal year ends on the Saturday closest to January 31.
     Fiscal years are identified according to the calendar year in which they
     begin. Fiscal years 1996 and 1994 consisted of 52 weeks while fiscal year
     1995 consisted of 53 weeks.

     Inventories -

          The Company's inventories are valued at the lower of first-in,
     first-out (FIFO) cost or market.

     Property and Depreciation -

          The Company's policy is to provide depreciation using the
     straight-line method over a period which is sufficient to amortize the cost
     of the asset during its useful life or lease term, whichever is shorter.


                                      F-7
<PAGE>   28

          The estimated useful lives for depreciation purposes are:

               Buildings and improvements              5 to 40 years
               Equipment                               3 to 10 years
               Furniture and fixtures                  2 to 10 years
               Leasehold improvements                  2 to 20 years

          Property and equipment, at cost, consist of the following as of
     February 1, 1997 and February 3, 1996 (000's omitted):

                                                      1997          1996
                                                    --------      --------
          Land and buildings                        $ 10,604      $  3,615
          Furniture, fixtures and equipment          148,116       116,968
          Leasehold improvements                      57,855        36,467
                                                    --------      --------
                  Total property and equipment      $216,575      $157,050
                                                    ========      ========

     Store Opening Expenses -

          Store opening expenses are charged to operations in the year the store
     is opened, which is generally the year the expense is incurred.

     Notes Receivable -

          The Company's notes receivable are primarily from Pearle's franchisees
     throughout the U.S. and are collateralized by inventory, equipment, and
     leasehold improvements at each location. The notes generally bear interest
     at the prime rate plus 3% and require monthly payments of principal and
     interest over periods of up to ten years.

     Intangible Assets -

          Intangible assets, net consist of the following at February 1, 1997
     and February 3, 1996 (000's omitted):

                                                 1997           1996
                                               --------       --------
          Tradenames                           $ 49,198       $   --
          Goodwill                               90,110         81,163
                                               --------       --------
                                               $139,308       $ 81,163
                                               ========       ========

          Tradenames acquired in connection with the Pearle acquisition are
     being amortized on a straight-line basis over 40 years and are presented
     net of accumulated amortization of $262,000 at February 1, 1997.

          Goodwill is being amortized on a straight-line basis over 40 years and
     is presented net of accumulated amortization of $30,609,000 and $29,640,000
     at February 1, 1997 and February 3, 1996, respectively. Management
     regularly evaluates its accounting for goodwill considering primarily such
     factors as historical profitability, current operating profits and cash
     flows. The Company believes that, at February 1, 1997, the asset is
     realizable and the amortization period is still appropriate.


                                      F-8
<PAGE>   29

     Other Assets -

          Financing costs incurred in connection with obtaining long-term debt
     are capitalized in other assets and amortized over the life of the related
     debt using the effective interest method.

     Other Long-Term Liabilities -

          Other long-term liabilities consist primarily of certain employee
     benefit obligations, deferred lease credits and other lease-related
     obligations not expected to be paid within 12 months and deferred income
     taxes. Deferred lease credits are amortized on a straight-line basis over
     the life of the applicable lease.

     Cash Flows -

          For purposes of reporting cash flows, the Company considers all
     temporary cash investments, which have original maturities of three months
     or less, to be cash equivalents. The carrying amounts of cash and cash
     equivalents approximate fair value due to the short maturity of those
     instruments.

          Net cash flows from operating activities reflect cash payments for
     income taxes and interest as follows (000's omitted):

                                    1996          1995          1994
                                  --------      --------      --------
          Income taxes            $  5,300      $  4,265      $  2,249
          Interest                $ 20,834      $ 21,580      $ 24,662

          During 1996 and 1995, non-cash financing activities included incurring
     $2,504,000 and $3,192,000, respectively, in capital lease obligations.

     Revenues -

          Revenues include sales of goods and services to retail customers at
     company-operated stores, sales of merchandise inventory to franchisees and
     other outside customers, and other revenues from franchisees such as
     royalties based on sales, interest income on notes receivable and initial
     franchise fees. Other revenues from franchisees totaled $4.0 million in
     fiscal 1996.

          Franchise revenues based on sales by franchisees are accrued as
     earned. Initial franchise fees are recorded as income when all material
     services or conditions relating to the sale of the franchises have been
     substantially performed or satisfied by the Company and when the related
     store begins operations.

     Advertising -

          The Company expenses advertising production costs and advertising
     costs as incurred. Advertising expense was approximately $33,630,000;
     $23,560,000 and $20,370,000 for 1996, 1995 and 1994, respectively. The
     Company has certain commitments to purchase advertising in fiscal 1997
     approximating $8,000,000.


                                      F-9
<PAGE>   30

     Foreign Currency Translation -

          The assets and liabilities of the Company's foreign subsidiaries and
     its investment in Pearle Trust B.V. are translated to United States dollars
     at the rates of exchange on the balance sheet date. Income and expense
     items are translated at average monthly rates of exchange. Translation
     gains or losses are included in the foreign currency translation adjustment
     component of stockholders' equity.

     Capital Stock -

          At February 1, 1997 and February 3, 1996, there were 11,965,473 and
     10,430,185, respectively, shares of common stock, par value $.001 per share
     (the Common Stock), outstanding. At February 1, 1997, there were 24,000,000
     and 1,000,000 authorized shares of Common Stock and undesignated preferred
     stock, respectively.

     Earnings Per Share -

          Earnings per share for 1996, 1995 and 1994 have been calculated based
     on 11,333,453; 10,415,047 and 9,395,319, respectively, weighted average
     number of common shares outstanding. The impact of stock options and
     warrants has not been included in the calculation of earnings per share as
     the effect of their exercise is not material or is antidilutive.

          In fiscal 1997 the Company will adopt Statement of Financial
     Accounting Standards (SFAS) No. 128, "Earnings per Share". This statement
     simplifies the standards for computing earnings per share and makes them
     comparable to international earnings per share. The adoption of this
     standard will not impact the Company's results of operations, financial
     position or cash flows.

     Asset Impairment -

          In the first quarter of 1996 the Company adopted SFAS No. 121,
     "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
     Assets to Be Disposed Of." Adoption of this standard did not have a
     material impact on the Company's results of operations, financial position
     or cash flows. During the fourth quarter of 1996, due to the Pearle
     acquisition and operating results, the Company recorded a provision for
     impairment (see Note 3).

     Reclassifications -

          Certain 1995 and 1994 amounts have been reclassified to conform with
     the 1996 presentation.

(2)  Acquisitions of Businesses

          On November 15, 1996, the Company purchased, for an aggregate purchase
     price of $219.7 million, including the costs of acquisition, certain assets
     and all of the issued and outstanding common stock of Pearle. Pearle
     consisted of 346 company-operated optical stores and 340 franchised
     locations in the United States, Canada and the Caribbean and 193 locations
     in the Netherlands and Belgium. For its most recent fiscal year ended


                                      F-10
<PAGE>   31

     September 30, 1996, Pearle reported annual net revenue of $366.0 million
     including $63.8 million from its European operations.

          Immediately following the acquisition, the Company sold Pearle
     Holdings B.V., Pearle's European operations, to Pearle Trust B.V. (Pearle
     B.V.) for approximately $62 million. No gain or loss was recorded on this
     transaction. The Company has a 20% common equity interest in Pearle B.V.,
     12.5% redeemable preferred stock of $1.8 million and a 10% shareholder loan
     receivable of $3.9 million. The Company's investment in Pearle B.V. is
     being accounted for under the equity method of accounting.

          The Pearle acquisition was accounted for under the purchase method of
     accounting. The results of operations of Pearle have been included in the
     consolidated financial statements since the date of acquisition. The
     purchase price was allocated to the assets acquired and liabilities assumed
     based upon their relative fair values as of the closing date. This resulted
     in an excess of purchase price over net assets acquired of $20.2 million.
     The relative fair values of the assets acquired and liabilities assumed
     were based upon valuations and other studies and included tradenames of
     $49.5 million, unfavorable leasehold interests of $7.5 million, accruals
     for involuntary severance and termination benefits of $4.4 million and
     other purchase price adjustments. As of February 1, 1997, approximately
     $175,000 of severance and termination benefits were paid and charged
     against these liabilities.

          The purchase price allocation is substantially complete but is subject
     to adjustment, should actual costs differ from the recorded amounts. Such
     adjustments, if made within one year from the date of acquisition, will be
     recorded as adjustments to goodwill. Thereafter, any cost incurred in
     excess of the liability recorded will be included in the determination of
     net income.

          On a pro forma basis, if the Pearle acquisition had taken place at the
     beginning of the respective periods, the unaudited consolidated net
     revenues would have been $933.8 million for fiscal 1996 and $873.7 million
     for fiscal 1995. After giving effect to certain pro forma adjustments,
     including adjustments to reflect the amortization of tradenames and
     goodwill, the elimination of transactions between Pearle and its former
     parent, the elimination of Pearle's provision for impairment of intangible
     assets and related costs which resulted from the acquisition, increased
     interest expense and reduced interest income associated with acquisition
     funding and the estimated related income tax effects, pro forma net loss in
     fiscal 1996 would have improved by $1.8 million or $0.16 per share and pro
     forma net income in 1995 would have decreased by $11.6 million or $1.11 per
     share from the amounts reported. Anticipated efficiencies from the
     consolidation of the Company and Pearle have not been reflected in these
     amounts because their realization cannot be assured.

          The unaudited pro forma results have been prepared for informational
     purposes only and should not be considered indicative of the actual results
     of operations which would have occurred had the acquisition been in effect
     at the beginning of the periods indicated, and do not purport to be
     indicative of results of operations which may occur in the future.

          The Company also made the following acquisitions, each of which has
     been accounted for under the purchase method of accounting. In November


                                      F-11
<PAGE>   32

     1996, the Company acquired all of the issued and outstanding stock of AOCO
     Limited, which operates 73 Sears Optical Departments and two freestanding
     Vision Club stores in Canada, for a purchase price of $2.6 million. In May
     1995, the Company acquired the assets of 59 optical departments located in
     BJ's Wholesale Clubs for a purchase price of $1.1 million. In January 1994,
     the Company acquired the assets of 107 leased optical departments within
     Montgomery Ward stores for a purchase price of $4.7 million. Pro forma
     financial results have not been presented for these acquisitions as they
     did not have a material effect on the Company's results of operations.

(3)  Business Integration and Other Non-recurring Charges

          In the fourth quarter of fiscal 1996, the Company recorded a $64.4
     million pre-tax charge for certain unusual and non-recurring items. Such
     charge was primarily related to the acquisition of Pearle and included
     costs incurred related to the integration and consolidation of Pearle into
     the Company's operations, as well as certain other non-recurring charges.
     The charge included $17.6 million for store and other facility closings,
     $21.6 million related to computer systems, $9.4 million for asset
     impairment and $15.8 million of other charges. Total cash outlay related to
     these charges is approximately $41.1 million, of which $2.9 million has
     been paid as of February 1, 1997. The remaining amount is expected to be
     incurred within the next 12 to 18 months, except for certain lease costs
     which may be incurred over the remaining life of the leases. Although the
     Company currently does not anticipate that there will be additional
     non-recurring charges in the future, as the integration and consolidation
     of Pearle is completed, additional costs may be incurred that will be
     charged against operating income at that time.

          Subsequent to the effective date of the Pearle acquisition, the
     Company identified certain unprofitable Pearle stores which it intends to
     close in fiscal 1997. At certain other on-going retail locations, a
     decision was made to close the in-store labs and supply these locations
     from other facilities. In addition, the Company decided to retain Pearle's
     distribution and central lab facilities, but to close Pearle's home office
     facility in Dallas, Texas. The charge for store and other facilities
     closings consists primarily of the remaining noncancellable term of
     operating leases and other obligations remaining on these facilities
     subsequent to their estimated date of closing along with the loss on fixed
     assets.

          In fiscal 1995, the Company entered into a ten-year agreement to
     outsource its systems integration needs and data processing operations. Due
     to the Pearle acquisition, the Company has reassessed its system
     requirements and decided to terminate its outsourcing agreement and install
     new systems utilizing the resources of internal and external systems
     integrators. The Company and the outsourcing entity have agreed in
     principle to the terms of the termination arrangement. The settlement cost
     of terminating the outsourcing agreement, as well as other related costs,
     have been accrued as of February 1, 1997. Hardware and software costs
     directly related to the development and installation of new systems which
     will benefit future operations have been and will be capitalized as
     incurred.

          Following the Pearle acquisition and in light of current year
     operating results, the Company reviewed the strategic direction of certain


                                      F-12
<PAGE>   33

     other operations. In accordance with SFAS No. 121, the Company determined
     that the goodwill associated with portions of its gift and optical
     businesses would not be recoverable as the carrying values of these
     businesses exceeded fair value, as measured by projected future discounted
     cash flows.

          The other charges include costs related to employee matters, including
     duplicate costs incurred through fiscal year end and costs related to
     hiring employees in connection with the consolidation of the Pearle home
     office functions, and other costs of management realignment. In addition,
     the other charges include incremental travel and professional fees incurred
     in connection with the integration of Pearle, along with costs of
     developing and implementing a new franchise agreement. Also, in February
     1996, the Board of Directors granted stock options to executive officers at
     a share price equal to the market price of the common stock on the date of
     grant, which were subject to stockholder approval. The increase in the
     price of the common stock between the grant date and the date of
     stockholder approval resulted in $4.2 million of compensation expense. The
     options as approved contained accelerated vesting provisions if the common
     stock price rose to certain levels, which were reached in the fourth
     quarter of fiscal 1996. Because future periods will not benefit by this
     plan, the Company recognized the full costs of the plan as expense.

(4)  Public Offerings

          On April 18, 1994, the Company completed an initial public offering
     (IPO) of five million shares of Common Stock at a price to the public of
     $12.00 per share. Net proceeds from the IPO were $54.5 million and were
     used to retire outstanding debt (see Note 5).

          In 1996, the Company completed a public offering of 1,437,500 shares
     of Common Stock at a price to the public of $19.25 per share. The net
     proceeds from the offering were $26.2 million. A portion of the proceeds
     were used to purchase $15.1 million of 11.25% Senior Notes (the Senior
     Notes), plus accrued interest thereon (see Note 5).


                                      F-13
<PAGE>   34

(5)  Long-Term Debt

          Long-term debt at February 1, 1997 and February 3, 1996 is summarized
     as follows (000's omitted):

                                                       1997             1996
                                                    ----------       ----------
     7.5% Obligation in connection
       with Industrial Revenue Bonds                $      338       $      506

     11.25% Senior Notes:
       Face value                                      165,838          181,000
       Unamortized discount                             (1,455)          (1,834)
                                                    ----------       ----------
         Total 11.25% Senior Notes                     164,383          179,166

     9.875% Senior Subordinated Notes:
       Face value                                      150,000             --
       Unamortized discount                             (1,111)            --
                                                    ----------       ----------
         Total 9.875% Senior Subordinated Notes        148,889             --

     Capital lease obligations (see Note 11)             5,273            2,936
                                                    ----------       ----------
                                                       318,883          182,608
     Less current portion                               (1,336)            (705)
                                                    ----------       ----------

         Net long-term debt                         $  317,547       $  181,903
                                                    ==========       ==========

          The Senior Notes mature October 1, 2001 with no earlier scheduled
     redemption or sinking fund payments. Interest on the Senior Notes is
     payable semi-annually on each April 1 and October 1.

          On November 15, 1996, CNG issued $150 million of 9.875% Senior
     Subordinated Notes (the Notes) due in 2006. The Notes were used by the
     Company to finance a portion of the Pearle acquisition (see Note 2).
     Interest on the Notes is payable semi-annually in arrears on December 31
     and June 30 commencing June 30, 1997.

          The Senior Notes and the Notes are general unsecured obligations of
     CNG, subordinated in right of payment to senior indebtedness of CNG and
     senior in right of payment to any current or future subordinated
     indebtedness of CNG.

          The indentures pursuant to which the Senior Notes and the Notes were
     issued restrict dividend payments to the Company to 50% of CNG's net income
     after October 31, 1993, plus amounts due to the Company under a tax sharing
     agreement and for administrative expenses of the Company not to exceed
     0.25% of CNG's net revenue. The indentures also contain certain optional
     and mandatory redemption features and other financial covenants. The
     Company was in compliance with these covenants at February 1, 1997.

          Proceeds from the IPO were used to retire $4.0 million of the Senior
     Notes and $50.0 million of other notes during the first quarter of fiscal
     1994. The Company recorded an extraordinary loss of $0.9 million, net of an
     income tax benefit of $0.5 million, representing the payment of premiums,
     the write-off of unamortized discount and other costs associated with
     retiring this debt.


                                      F-14
<PAGE>   35

          A portion of the proceeds from the Company's 1996 stock offering was
     used to purchase $15.1 million of the Senior Notes. The Company recorded an
     extraordinary loss of $0.7 million, net of an income tax benefit of $0.5
     million, representing the payment of premiums, the write-off of unamortized
     discount and other costs associated with retiring this debt.

          The agreement in connection with the Industrial Revenue Bonds provides
     for repayment of the obligation in annual installments of $168,750 through
     1998. The Industrial Revenue Bonds are secured by office and distribution
     facilities with a net book value of $1,646,000 at February 1, 1997.

          At February 1, 1997, the fair value of the Company's long-term debt
     was approximately $346.7 million compared to a carrying value of $318.9
     million. The fair value was estimated primarily by using quoted market
     prices.

(6)  Credit Facility

          Concurrent with the Pearle acquisition, the principal operating
     subsidiaries of CNG (the Borrowers) entered into a Credit Facility. The
     Credit Facility replaced, concurrent with the issuance of the Notes, the
     existing revolving credit facility.

          The Credit Facility provides the Borrowers with a four-year revolving
     line of credit of up to the lesser of a "borrowing base" or $75 million. Up
     to $30 million of the Credit Facility is available for the issuance of
     letters of credit. Borrowings under the Credit Facility initially bear
     interest at a rate equal to, at the option of the Borrowers, either (a) the
     Eurodollar Rate plus 1.25% or (b) 0.25% plus the highest of (i) the prime
     rate, (ii) the three-week moving average of the secondary market rates for
     three-month certificates of deposit plus 1% and (iii) the federal funds
     rate plus 0.5%. The Company pays a commitment fee of 0.375% per annum on
     the total unused portion of the facility. Additionally, the Credit Facility
     requires the Borrowers to comply with various operating covenants that
     restrict corporate activities, including covenants restricting the
     Borrowers' ability to incur additional indebtedness, pay dividends, prepay
     subordinated indebtedness, dispose of certain investments or make
     acquisitions. The Credit Facility also requires the Borrowers to comply
     with certain financial covenants, including covenants regarding minimum
     interest coverage, maximum leverage and consolidated net worth. The
     Borrowers were in compliance with these covenants at February 1, 1997.

          The Credit Facility restricts dividend payments to CNG to amounts
     needed to pay interest on the Senior Notes and the Notes, and certain
     amounts related to taxes, along with up to $8.0 million plus 0.25% of the
     Company's net revenue annually for other direct expenses of CNC or CNG. In
     addition, dividends of up to $20.0 million are permitted to repurchase the
     Senior Notes and/or the Notes.

          The maximum amount of short-term borrowings outstanding during 1995
     was $3.5 million. No amounts were outstanding as of February 1, 1997 or
     February 3, 1996, or at any time during fiscal 1996.


                                      F-15
<PAGE>   36

(7)  Stock Options and Warrants

          The Company had stock options outstanding at February 1, 1997 under
     the 1992, the 1993 and the 1996 Management Stock Option Plans (the 1992,
     1993 and 1996 Plans), the 1993 Option Agreements granting options to
     non-employee Directors (the 1993 Option Agreements) and the 1994
     non-qualified Stock Option Plan for non-employee Directors (the 1994 Plan).
     The Company is authorized to issue to key employees up to 555,556; 600,000
     and 884,000 shares of Common Stock under the 1992, 1993 and 1996 Plans,
     respectively. The Company is also authorized to issue to non-employee
     Directors of the Company up to 22,500 and 100,000 shares of Common Stock
     under the 1993 Option Agreements and the 1994 Plan, respectively. Options
     generally become exercisable over a three-, four- or five-year period from
     the date of grant and expire ten years from the date of grant.

          A summary of the status of the Company's stock option plans as of
     January 28, 1995, February 3, 1996 and February 1, 1997, and changes during
     each of the fiscal years is presented below:

<TABLE>
<CAPTION>
                                  1994                             1995                             1996
                       ---------------------------      ---------------------------      ---------------------------
                                         Weighted-                        Weighted-                        Weighted-
                                         Average                          Average                          Average
                                         Exercise                         Exercise                         Exercise
                         Shares           Price           Shares           Price           Shares           Price
                       ----------       ----------      ----------       ----------      ----------       ----------
<S>                       <C>           <C>                <C>           <C>                <C>           <C>       
Outstanding at
  beginning of
  year                    813,922       $    13.88         668,554       $     9.14         749,297       $     9.76
Granted                     5,000            12.63         123,100            11.34         804,000            13.87
Exercised                 (24,775)            3.00         (25,066)            3.11         (97,787)            6.08
Canceled                 (125,593)           18.31         (17,291)            6.93         (11,722)           10.19
                       ----------                       ----------                       ----------
Outstanding at
  end of year             668,554             9.14         749,297             9.77       1,443,788            12.29
                       ==========                       ==========                       ==========

Exercisable at
  end of year             273,772             6.73         385,646             8.37         508,530             9.86

Weighted-average
  fair value of
  options granted
  during the year                                       $     5.11                       $    10.87
</TABLE>


                                      F-16
<PAGE>   37

                        A summary of information about stock options outstanding
at February 1, 1997, is presented below:

<TABLE>                                                                   
<CAPTION>                                                                   
                  
                            Options Outstanding                                Options Exercisable      
          -------------------------------------------------------------      ------------------------   
                                                Weighted-                                               
                                                 Average      Weighted-                     Weighted-   
                                  Number        Remaining      Average         Number        Average    
             Range of               of         Contractual     Exercise          of          Exercise   
          Exercise Prices         Shares          Life          Price          Shares         Price     
          ---------------       ---------      ---------      ---------      ---------      ---------   
          <S>                   <C>            <C>            <C>            <C>            <C>         
               $3.00               93,848       5.6 years     $    3.00         93,848      $    3.00   
          $ 9.75 to $13.69      1,208,940       8.1               11.15        414,682          11.41   
          $24.88 to $28.63        141,000      10.0               28.25           --             --     
                                ---------                                    ---------                  
          $ 3.00 to $28.63      1,443,788       8.1               12.29        508,530           9.86   
                                =========                                    =========                  
</TABLE>                                                               

          At February 1, 1997, there were 115,006 shares available for future
     grant under the 1992, 1993 and 1996 Plans and 92,500 shares available for
     future grant under the 1994 Plan.

          During 1994, the Company offered holders of options under the 1993
     Plan the opportunity to exchange a portion of their existing vested and
     unvested stock options for a reduced number of new options under the 1993
     Plan with adjusted exercise prices and vesting schedules. The result was to
     reduce the aggregate number of options outstanding under the 1993 Plan, to
     extend the vesting schedule for the repriced options from four to five
     years and to reduce the maximum exercise price from $27.00 per share to
     $12.25 per share.

          Payment for certain options exercised between 1993 and 1996 has been
     made by executing promissory notes, of which $1,024,000 were outstanding at
     February 1, 1997. The promissory notes are secured by the shares of common
     stock acquired and payable five years from the date of exercise at interest
     rates ranging from 5.33% to 6.37%.

          At February 1, 1997, there were warrants outstanding to purchase
     173,678 shares of common stock. Of these, warrants to purchase 2,625 shares
     are exercisable at $1.00 per share and expire in 2000. Warrants to purchase
     92,104 shares are exercisable at $24.70 per share and expire on May 7,
     1997. Warrants to purchase 78,949 shares are exercisable at $49.40 per
     share and expire on March 6, 1999.

          The Company applies APB Opinion 25 and related Interpretations in
     accounting for its stock-based compensation plans. Accordingly, no
     compensation cost has been recognized for its stock option plans in fiscal
     1994 and fiscal 1995. Compensation cost that has been charged against
     income for its stock-based plans in fiscal 1996 was $4.2 million as
     discussed in Note 3. Had compensation cost for the Company's stock-based
     compensation plans been determined based on the fair value at the dates of
     awards under those plans consistent with the method of SFAS No. 123, the
     Company's net loss and loss per share in fiscal 1996 would have been
     increased to $30,234,000 and $2.67, respectively, and its net income and
     earnings per share in fiscal 1995 would have been reduced to $13,617,000
     and $1.31, respectively.


                                      F-17
<PAGE>   38

          The fair value of each option grant in fiscal 1995 and 1996 was
     estimated on the date of grant using the Black-Scholes option-pricing model
     with the following assumptions: risk-free interest rates of 6.4% and 6.2%
     for grants in fiscal 1995 and 1996, respectively, and expected lives of six
     years and volatility of 33% for options granted in both fiscal years.
     Because the SFAS No. 123 method of accounting has not been applied to
     options prior to January 29, 1995, the resulting pro forma expense may not
     be representative of that to be expected in the future.

(8)  Stockholders' Equity

          In August 1995, the Company's Board of Directors approved a
     Stockholders' Rights Plan. The Rights Plan provides for the distribution of
     one Right for each outstanding share of the Company's Common Stock held of
     record as of the close of business on September 1, 1995 or that thereafter
     become outstanding prior to the earlier of the Final Expiration Date of the
     Rights or the first date upon which the Rights become exercisable. Each
     Right entitles the registered holder to purchase from the Company one
     one-hundredth of a share of Series A Junior Participating Preferred Stock,
     without par value, at a price of $40.00, subject to adjustment. The Rights
     are only exercisable if a person or group buys or announces a tender offer
     for 15% or more of the Company's Common Stock. In the event such a
     transaction occurs, Rights that are beneficially owned by all other persons
     would be adjusted and such holders would thereafter have the right to
     receive, upon exercise thereof at the then current exercise price of the
     Right, that number of shares of Common Stock (or, under certain
     circumstances, an economically equivalent security of the Company) having a
     market value of two times the exercise price of the Right. The Rights will
     expire on August 31, 2005, unless extended or unless the Rights are earlier
     redeemed by the Company in whole, but not in part, at a price of $0.01 per
     Right, or exchanged.

(9)  Income Taxes

          Income tax provision (benefit) for fiscal 1996, 1995 and 1994 is
     detailed below (000's omitted):

                                           1996         1995         1994
                                         --------     --------     --------
     Currently payable -
       Federal                           $  7,408     $  4,518     $  3,228
       State and local                      2,027        1,797        2,016
                                         --------     --------     --------
                                            9,435        6,315        5,244
                                         --------     --------     --------
     Deferred -
       Federal                            (16,194)       3,361         (766)
       Utilization of net operating
         loss carryforwards                  --          1,134        4,859
       Change in valuation allowance         --           --        (14,246)
                                         --------     --------     --------
                                          (16,194)       4,495      (10,153)
                                         --------     --------     --------

       Income tax provision (benefit)    $ (6,759)    $ 10,810     $ (4,909)
                                         ========     ========     ========


                                      F-18
<PAGE>   39

          The income tax provision (benefit) reflected in the accompanying
     consolidated statements of operations differs from the federal statutory
     rate as follows (000's omitted):

                                          1996         1995        1994
                                        --------     --------    --------
     Tax provision (benefit) at
       statutory rate                   $(12,038)    $  8,599    $  6,912
     Tax effect of -
       State income taxes, net of
         federal tax benefit               1,318        1,168       1,310
       Amortization of goodwill              936          900         901
       Non-recurring charges               2,666         --          --
       Change in valuation allowance        --           --       (14,246)
       Other, net                            359          143         214
                                        --------     --------    --------
         Tax provision (benefit)        $ (6,759)    $ 10,810    $ (4,909)
                                        ========     ========    ========

          The tax effects of temporary differences that give rise to significant
     portions of the Company's deferred tax assets and deferred tax liabilities
     at February 1, 1997 and February 3, 1996 are as follows (000's omitted):

                                                    1997            1996
                                                  --------        --------
     Deferred tax assets:
       Employee benefit accruals                  $  6,137        $  3,375
       Business integration accruals                13,373            --
       Other non-deductible accruals                15,066           3,959
       State and local taxes                         1,277           1,108
       Tax credit and net operating
         loss carryforwards                           --             1,990
       Intangibles                                   6,148            --
       Other                                         8,569           1,252
                                                  --------        --------
         Total deferred tax assets                  50,570          11,684
                                                  --------        --------

     Deferred tax liabilities:
       Depreciation and amortization                (5,543)         (5,225)
       Other                                        (5,535)           (836)
                                                  --------        --------
         Total deferred tax liabilities            (11,078)         (6,061)
                                                  --------        --------

     Net deferred taxes                           $ 39,492        $  5,623
                                                  ========        ========

          Accrued income taxes at February 1, 1997 includes $15.0 million of
     taxes due on the sale of Pearle Holdings B.V. that were reimbursed to the
     Company by the seller in connection with the Pearle acquisition.

(10) Retirement Plans

          The Company maintains a noncontributory defined benefit pension plan
     (the Retirement Plan) that covers employees who have met eligibility
     service requirements and are not members of certain collective bargaining
     units. The Retirement Plan calls for benefits to be paid to eligible
     employees at retirement based primarily upon years of service with the
     Company and their compensation levels near retirement.

          The Company's policy is to fund amounts necessary to keep the
     Retirement Plan in full force and effect, in accordance with the Internal
     Revenue Code and the Employee Retirement Income Security Act of 1974.


                                      F-19
<PAGE>   40

     Actuarial present values of benefit obligations are determined using the
     projected unit credit method.

          Pension expense for fiscal 1996, 1995 and 1994 includes the following
     components (000's omitted):

                                           1996           1995           1994
                                         --------       --------       --------

     Service cost - benefits earned
       during the period                 $    646       $    528       $    581

     Interest cost on the projected
       benefit obligation                   1,467          1,369          1,292

     Less:
       Return on plan assets -
             Actual                        (1,669)        (1,138)           178
             Deferred                         477             11         (1,294)
                                         --------       --------       --------
                                           (1,192)        (1,127)        (1,116)
       Amortization of transition
             asset over 17.9 years           (179)          (179)          (179)
                                         --------       --------       --------
               Net pension expense       $    742       $    591       $    578
                                         ========       ========       ========

          The following sets forth the funded status of the Retirement Plan at
     December 31, 1996 and 1995 based upon the actuarial present values of
     benefit obligations (000's omitted):

                                                     1996           1995
                                                   --------       --------
     Accumulated benefit obligations:
         Vested                                    $ 17,605       $ 17,147
         Nonvested                                      238            291
                                                   --------       --------
               Total                               $ 17,843       $ 17,438
                                                   ========       ========

     Projected benefit obligation
       for service rendered to date                $ 19,046       $ 19,030
     Fair value of plan assets,
       primarily money market and
       equity mutual funds                           16,774         13,849
                                                   --------       --------
     Plan assets less than projected
       benefit obligation                            (2,272)        (5,181)
     Unrecognized prior service cost                    140            168
     Net unrecognized loss                            1,252          2,983
     Unamortized transition asset                    (1,416)        (1,595)
                                                   --------       --------
                   Pension liability included
                     in accrued liabilities        $ (2,296)      $ (3,625)
                                                   ========       ========

          The weighted average discount rate used to measure the projected
     benefit obligation was 8.0% in 1996 and 7.75% in 1995. For both years, the
     rate of increase in future compensation levels was 5.0% and the expected
     long-term rate of return on plan assets was 9.5%.

          The Company has a defined contribution plan, including features under
     Section 401(k) of the Internal Revenue Code, which provides retirement
     benefits to its employees. Eligible employees may contribute up to 15% of
     their compensation to the plan. There is no mandatory matching of employee


                                      F-20
<PAGE>   41

     contributions by the Company, but discretionary matches of $327,000,
     $164,000 and $164,000 were recorded for 1996, 1995 and 1994, respectively.

          The Company also has a contributory profit-sharing plan for Pearle
     employees meeting certain service requirements as defined in the plan. The
     Company's contribution to the plan consists of a minimum matching
     contribution plus an additional performance contribution. Profit sharing
     expense amounted to $229,000 in 1996.

          During fiscal 1994, the Company established two Supplemental Executive
     Retirement Plans which will provide for the payment of retirement benefits
     to participating executives supplementing amounts payable under the
     Company's Retirement Plan. The first plan is an excess benefit plan
     designed to replace benefits that would otherwise have been payable under
     the Retirement Plan but that were limited as a result of certain tax law
     changes. The second plan is a defined contribution plan under which
     participants will receive an annual credit based on a percentage of base
     salary, subject to vesting requirements. Expense for these plans for fiscal
     1996, 1995 and 1994 was $468,000, $447,000 and $413,000, respectively.

(11) Commitments

          The Company leases a substantial portion of its facilities including
     laboratories, office and warehouse space, and retail store locations. These
     leases generally have initial terms of up to 10 years and often contain
     renewal options. Certain of the store locations have been sublet to
     franchisees. In most leases covering retail store locations, additional
     rents are payable based on store sales. In addition, the Company operates
     departments in various host stores paying occupancy costs solely as a
     percentage of sales under agreements containing short-term cancellation
     clauses. Generally, the Company is required to pay taxes and normal
     expenses of operating the premises for laboratory, office, warehouse and
     retail store leases; the host stores pay these expenses for departments
     operated on a percentage-of-sales basis. The following amounts represent
     rental expense for fiscal 1996, 1995 and 1994 (000's omitted):

                                           1996           1995           1994
                                         --------       --------       --------
     Occupancy costs based on sales      $ 53,152       $ 50,218       $ 47,198
     All other rental expense              45,365         32,697         30,003
     Sublease rental income                (5,935)        (1,510)        (1,455)
                                         --------       --------       --------
                                         $ 92,582       $ 81,405       $ 75,746
                                         ========       ========       ========

          During 1996 and 1995, the Company entered into leases for equipment
     which have been accounted for as capital leases. At February 1, 1997 and
     February 3, 1996, property under capital leases consisted of $5,696,000 and
     $3,192,000 in equipment with accumulated amortization of $397,000 and
     $37,000, respectively.


                                      F-21
<PAGE>   42

          At February 1, 1997, future minimum lease payments and sublease income
     receipts under noncancellable leases, and the present value of future
     minimum lease payments for capital leases are as follows (000's omitted):

                                                             Operating Leases
                                            Capital       ----------------------
                                            Leases        Payments      Receipts
                                           --------       --------      --------
            1997                           $  1,497       $ 66,887      $ 13,528
            1998                              1,494         58,641        11,503
            1999                              1,499         50,277         9,202
            2000                              1,295         37,386         6,655
            2001                                353         26,797         4,112
            2002 and thereafter                --           65,157         6,152
                                           --------       --------      --------
     Total future minimum lease payments      6,138       $305,145      $ 51,152
                                                          ========      ========
     Amount representing interest              (865)
                                           --------
     Present value of future minimum
       lease payments                      $  5,273
                                           ========

(12) Quarterly Results of Operations (Unaudited)

          The Company's business is seasonal, with approximately 30% of its
     revenue and approximately 50% of its income from operations generated in
     the fourth fiscal quarter which contains the important Christmas selling
     season.

          The following is a summary of quarterly financial data for the 52
     weeks ended February 1, 1997 and the 53 weeks ended February 3, 1996. The
     fourth quarter of fiscal 1996 includes a $64.4 million pre-tax charge for
     business integration and other non-recurring charges (see Note 3). The
     fourth quarter of fiscal 1995 consisted of 14 weeks; all other quarters
     consisted of 13 weeks (000's omitted, except per share amounts):

                                                  Quarter Ended
                                  ---------------------------------------------
                                   May 4,      Aug. 3,     Nov. 2,     Feb. 1,
                                    1996        1996        1996        1997
                                  ---------   ---------   ---------   ---------

     Net revenue                  $ 142,890   $ 153,465   $ 146,702   $ 240,933
     Gross margin                    98,390     106,065     101,929     156,302
     Income (loss) before
       extraordinary loss               980       5,177       1,173     (34,963)
     Net income (loss)                  980       4,495       1,173     (34,963)
     Earnings (loss) per share:
       Income (loss) before
         extraordinary loss             .09         .47         .10       (2.93)
     Net income (loss)                  .09         .41         .10       (2.93)

                                                  Quarter Ended
                                  ---------------------------------------------
                                   Apr. 29,    July 29,     Oct. 28,    Feb. 3,
                                    1995         1995        1995        1996
                                  ---------    ---------   ---------   --------
                                  
     Net revenue                  $ 125,254    $ 138,099   $ 138,646  $ 175,092
     Gross margin                    86,530       94,758      95,465    117,404
     Net income (loss)                  (27)       3,766         229      9,790
     Earnings per share                 .00          .36         .02        .94


                                      F-22
<PAGE>   43

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                       ON THE FINANCIAL STATEMENT SCHEDULE


To Cole National Corporation:

     We have audited in accordance with generally accepted auditing standards,
the consolidated financial statements included in this Form 10-K and have issued
our report thereon dated March 19, 1997. Our audit was made for the purpose of
forming an opinion on those statements taken as a whole. The financial statement
schedule is presented for purposes of complying with the Securities and Exchange
Commission's rules and is not part of the consolidated financial statements.
This schedule has been subjected to the auditing procedures applied in the audit
of the consolidated financial statements and, in our opinion, fairly states in
all material respects the financial data required to be set forth therein in
relation to the consolidated financial statements taken as a whole.



                                        ARTHUR ANDERSEN LLP

Cleveland, Ohio,
March 19, 1997.


                                      F-23
<PAGE>   44

                                                                      Schedule I


                   COLE NATIONAL CORPORATION AND SUBSIDIARIES
                  CONDENSED FINANCIAL INFORMATION OF REGISTRANT

================================================================================

Cole National Corporation
Condensed Balance Sheets
February 1, 1997 and February 3, 1996
(Dollars in millions)

                                                              1997         1996
                                                             ------       ------

Assets:

Receivable from subsidiaries                                 $ 65.3       $ 14.4
Investment in subsidiaries                                    (36.1)         2.8
Note receivable Pearle Trust B.V                                3.5         --
Investment in Pearle Trust B.V                                  1.9         --
Interest receivable                                              .2         --
Property and equipment, net                                     4.7          2.4
                                                             ------       ------

     Total assets                                            $ 39.5       $ 19.6
                                                             ======       ======


Liabilities and Stockholders' Equity:

Accounts payable and accrued expenses                        $ 15.2       $   .2
Long-term debt                                                  4.1          2.1
Deferred income taxes                                            .5           .2
Stockholders' equity                                           19.7         17.1
                                                             ------       ------

     Total liabilities and stockholders' equity              $ 39.5       $ 19.6
                                                             ======       ======


                                      F-24
<PAGE>   45

                                                                      Schedule I
                                                                     (continued)

Cole National Corporation
Condensed Statements of Operations and Cash Flows
52 Weeks Ended February 1, 1997, 53 Weeks Ended February 3, 1996 and 52 Weeks
Ended January 28, 1995 (Dollars in millions)

                                          February 1,  February 3,   January 28,
                                             1997         1996          1995
                                            ------       ------        ------
Revenue:                                                           
  Dividends from subsidiaries               $ 15.4       $ 13.5        $ --
  Services to affiliates                        .6           .3            .1
                                            ------       ------        ------
    Total revenue                             16.0         13.8            .1
Operating expenses                             (.8)         (.3)          (.1)
Interest income (expense)                       .8         --            (1.4)
                                            ------       ------        ------
  Pre-tax income (loss)                       16.0         13.5          (1.4)
Income tax (expense) benefit                   (.3)        --             1.2
                                            ------       ------        ------
Income (loss) before equity in                                     
  undistributed earnings (loss)                                    
  of subsidiaries and                                              
  extraordinary item                          15.7         13.5           (.2)
Equity in undistributed                                            
  earnings (loss)                                                  
  of subsidiaries                            (43.4)          .3          24.7
                                            ------       ------        ------
Income (loss) before                                               
  extraordinary item                         (27.7)        13.8          24.5
Extraordinary loss                             (.6)        --             (.8)
                                            ------       ------        ------
Net income (loss)                            (28.3)        13.8          23.7
                                            ------       ------        ------
Adjustments to reconcile net                                       
  income (loss) to cash provided                                          
  (used) by operations                        43.9        (13.2)        (27.2)
                                            ------       ------        ------
Net cash provided (used) by                                        
  operating activities                        15.6           .6          (3.5)
                                            ------       ------        ------
Financing activities:                                              
  Repayment of long-term debt                  (.3)         (.3)        (51.2)
  Proceeds from sale of common                                     
    stock                                     26.2         --            54.5
  Cash contributed to subsidiaries            --            (.3)         --
  Proceeds from stock option                                       
    exercises                                   .6         --              .2
                                            ------       ------        ------
Net cash provided (used) by                                        
  financing activities                        26.5          (.6)          3.5
                                            ------       ------        ------
Investing activities:                                              
  Advances to affiliates                     (35.0)        --            --
  Purchase of CNG Notes                      (16.1)        --            --
  Proceeds from sale of CNG Notes             14.9         --            --
  Investment in Pearle Trust B.V              (6.0)        --            --
  Repayment of notes receivable                 .1         --            --
                                            ------       ------        ------
                                                                   
Net cash used by investing                                         
  activities                                 (42.1)        --            --
                                            ------       ------        ------
Net change in cash                            --           --            --
Cash, beginning of period                     --           --            --
                                            ------       ------        ------
Cash, end of period                         $ --         $ --          $ --
                                            ======       ======        ======


                                      F-25
<PAGE>   46

                                                                      Schedule I
                                                                     (continued)

              Note to Condensed Financial Information of Registrant

================================================================================

     The accompanying financial information of Cole National Corporation (CNC)
is as of February 1, 1997 and February 3, 1996 and for the 52 weeks ended
February 1, 1997, the 53 weeks ended February 3, 1996 and the 52 weeks ended
January 28, 1995. CNC is a holding company for its wholly-owned subsidiaries,
including Cole National Group, Inc. (CNG) and consisted of no other operations.

     This financial information should be read in connection with the
Consolidated Financial Statements and notes thereto of Cole National Corporation
and Subsidiaries, contained on pages elsewhere in this Form 10-K.


                                      F-26
<PAGE>   47

                                   SIGNATURES

     Pursuant to the requirements of section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                        COLE NATIONAL CORPORATION

May 1, 1997                        By:  /s/Wayne L. Mosley
                                        ----------------------------------------
                                        Wayne L. Mosley
                                        Vice President and Controller

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed by the following persons on behalf of the Registrant and
in the capacities and on the dates indicated.

             *                     Chairman and Chief            May 1, 1997
- -----------------------------      Executive Officer and
      Jeffrey A. Cole              Director (Principal
                                   Executive Officer and
                                   Principal Financial
                                   Officer)

             *                     President and Director        May 1, 1997
- -----------------------------
       Brian B. Smith

   /s/Wayne L. Mosley              Vice President and            May 1, 1997
- -----------------------------      Controller (Principal
      Wayne L. Mosley              Accounting Officer)

             *                     Director                      May 1, 1997
- -----------------------------
     Timothy F. Finley

             *                     Director                      May 1, 1997
- -----------------------------
       Irwin N. Gold

             *                     Director                      May 1, 1997
- -----------------------------
       Peter V. Handal

             *                     Director                      May 1, 1997
- -----------------------------
     Charles A. Ratner

*    The undersigned, by signing his name hereto, does sign and execute this
     report on Form 10-K pursuant to the Powers of Attorney executed by the
     above-named officers and directors of the Company and which are being filed
     herewith with the Securities and Exchange Commission on behalf of such
     officers and directors.



     /s/Wayne L. Mosley
- ---------------------------------
Wayne L. Mosley, Attorney-in-Fact


                                      S-1
<PAGE>   48

                                  EXHIBIT INDEX


                                                                                
                                                                             
                                                                               
Exhibit                                                                        
Number         Description                                                   
- ------         -----------                                                   

 3.2(ii)       Amended and Restated By-Laws of the Company,
               incorporated by reference to Exhibit 3.2(ii) of
               Cole National Corporation's Annual Report on Form
               10-K for the year ended February 3, 1996 (File No.
               1-12814).

 3.3           Certificate of Designations of Series A Junior
               Participating Preferred Stock, incorporated by
               reference to Exhibit 3.3 of Cole National
               Corporation's Annual Report on Form 10-K for the
               year ended February 3, 1996 (File No. 1-12814).

 4.1           Indenture dated as of September 30, 1993 between
               CNG and Norwest Bank Minnesota, N.A., as trustee,
               relating to the 11 1/4% Senior Notes due 2001 (the
               form of which Senior Note is included in such
               Indenture), incorporated by reference to Exhibit
               4.1 of Cole National Corporation's Annual Report
               on Form 10-K for the year ended February 3, 1996
               (File No. 1-12814).

 4.2           The Company by this filing agrees, upon request,
               to file with the Commission the instruments
               defining the rights of holders of long-term debt
               of the Company and its subsidiaries where the
               total amount of securities authorized thereunder
               does not exceed 10% of the total assets of the
               Company and its subsidiaries on a consolidated
               basis.

 4.3           Rights Agreement dated as of August 22, 1995 by
               and between the Company and National City Bank as
               Rights Agent, incorporated by reference to Exhibit
               4.3 of Cole National Corporation's Annual Report
               on Form 10-K for the year ended February 3, 1996
               (File No. 1-12814).


                                       X-1
<PAGE>   49

                                                                           
                                                                              
                                                                                
Exhibit                                                                      
Number         Description                                                     
- ------         -----------                                                     

  4.4          Indenture dated November 15, 1996, by and among
               Cole National Group, Inc. and Norwest Bank
               Minnesota, National Association, as trustee,
               relating to the 9 7/8% Senior Subordinated Notes
               due 2006 (the form of which Senior Subordinated
               Note is included in such Indenture), incorporated
               by reference to Exhibit 4.1 of Cole National
               Corporation's Report on Form 8-K, filed with the
               Commission on December 2, 1996 (File No. 1-12814).

10.1*          Employment Agreement entered into as of April 1,
               1996 by and among the Company, Cole National
               Group, Inc., Cole Gift Centers, Inc., Cole Vision
               Corporation, Things Remembered, Inc. and Jeffrey
               A. Cole, incorporated by reference to Exhibit 10.1
               of Cole National Corporation's Annual Report on
               Form 10-K for the year ended February 3, 1996
               (File No. 1-12814).

10.2*          Employment Agreement entered into as of April 1,
               1996 by and among the Company, Cole National
               Group, Cole Gift Centers, Inc., Cole Vision
               Corporation, Things Remembered, Inc. and Brian B.
               Smith, incorporated by reference to Exhibit 10.2
               of Cole National Corporation's Annual Report on
               Form 10-K for the year ended February 3, 1996
               (File No. 1-12814).

10.3*          Agreement dated March 27, 1993 between the Company
               and Joseph Gaglioti regarding termination of
               employment, incorporated by reference to Exhibit
               10.8 to CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.4*          Agreement dated April 9, 1993 between the Company
               and Wayne L. Mosley regarding termination of
               employment, incorporated by reference to Exhibit
               10.9 to CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).


                                       X-2
<PAGE>   50




Exhibit                                                              
Number         Description                                                    
- ------         -----------                                      

10.5*          1992 Management Stock Option Plan, including forms
               of Nonqualified Stock Option Agreement (Time
               Vesting) and Nonqualified Stock Option Agreement
               (Performance Option), as amended, and forms of
               promissory notes and pledge agreements,
               incorporated by reference to Exhibit 10.11 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.6*          Cole National Corporation 1993 Management Stock
               Option Plan, including forms of Nonqualified Stock
               Option Agreement (1993 Time Vesting) and form of
               secured promissory notes and stock pledge
               agreement, incorporated by reference to Exhibit
               10.29 to CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.7*          Form of Option Agreement for Directors of the
               Company, incorporated by reference to Exhibit
               10.41 to the Company's Registration Statement on
               Form S-1 (Registration No. 33-74228).

10.8*          Nonqualified Stock Option Plan for Non-employee
               Directors, incorporated by reference to Exhibit
               10.45 to the Company's Registration Statement on
               Form S-1 (Registration No. 33-74228).

10.9*          Form of Nonqualified Stock Option Agreement for
               Non-employee Directors, incorporated by reference
               to Exhibit 10.9 of Cole National Corporation's
               Annual Report on Form 10-K for the year ended
               February 3, 1996 (File No. 1-12814).

10.10*         Cole National Corporation 1996 Management Stock
               Option Plan, including forms of Nonqualified Stock
               Option Agreement (1996 Time Vesting), incorporated
               by reference to Exhibit 10.10 of Cole National
               Corporation's Annual Report on Form 10-K for the
               year ended February 3, 1996 (File No. 1-12814).


                                       X-3
<PAGE>   51




Exhibit                                                                         
Number         Description                                                      
- ------         -----------                                            

10.11*         Management Bonus Programs, incorporated by
               reference to Exhibit 10.14 to CNG's Registration
               Statement on Form S-1 (Registration No. 33-66342).

10.12*         Management Bonus Plan, incorporated by reference
               to Exhibit 10.30 to CNG's Registration Statement
               on Form S-1 (Registration No. 33-89996).

10.21*         Executive Life Insurance Plan of the Company,
               incorporated by reference to Exhibit 10.12 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.22*         Medical Expense Reimbursement Plan of the Company
               effective as of February 1, 1992, incorporated by
               reference to Exhibit 10.13 to CNG's Registration
               Statement on Form S-1 (Registration No. 33-66342).

10.23          Agreement for the Allocation of Federal Income Tax
               Liability and Benefits among Members of the Parent
               Group dated August 23, 1985, as amended,
               incorporated by reference to Exhibit 10.26 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.24          Assignment and Assumption Agreement dated as of
               September 30, 1993 between the Company and CNG,
               incorporated by reference to Exhibit 10.24 of Cole
               National Corporation's Annual Report on Form 10-K
               for the year ended February 3, 1996 (File No.
               1-12814).

10.25          Lease Agreement (Knoxville) dated as of November
               28, 1979 by and between Tommy Hensley, as agent
               for the real property of Mrs. Don Siegel and Cole
               Vision Corporation, as amended and supplemented,
               incorporated by reference to Exhibit 10.15 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).


                                       X-4
<PAGE>   52

                                                                   
                                                                   
                                                                   
Exhibit                                                            
Number         Description                                         
- ------         -----------                                         

10.26          Lease Agreement (Memphis) dated as of October 2,
               1991 by and between Shelby Distribution Park and
               Cole Vision Corporation, incorporated by reference
               to Exhibit 10.16 to CNG's Registration Statement
               on Form S-1 (Registration No. 33-66342).

10.27          Lease Agreement (Richmond) dated as of April 23,
               1982 by and between Daniel, Daniel & Daniel and
               Cole Vision Corporation, as amended and
               supplemented, incorporated by reference to Exhibit
               10.17 to CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.28          Lease for Multi-Tenancy Space (Salt Lake) dated as
               of October 30, 1981 by and between East Centennial
               Joint Venture and Cole Vision Corporation, as
               amended and supplemented, incorporated by
               reference to Exhibit 10.18 to CNG's Registration
               Statement on Form S-1 (Registration No. 33-66342).

10.29          Lease Agreement (Knoxville) dated as of April 11,
               1995 by and between Richard T. Fox and Cole Vision
               Corporation, incorporated by reference to Exhibit
               10.29 of Cole National Corporation's Annual Report
               on Form 10-K for the year ended February 3, 1996
               (File No. 1-12814).

10.30          Form of Lease Agreement Finite 19518 dated as of
               December 29, 1988 between Sears, Roebuck and Co.
               and Cole Vision Corporation, incorporated by
               reference to Exhibit 10.23 to CNG's Registration
               Statement on Form S-1 (Registration No. 33-66342).

10.31          Master License Agreement dated as of October 2,
               1986, between Montgomery Ward & Co., Incorporated
               and Cole Vision Corporation, as amended,
               incorporated by reference to Exhibit 10.21 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).


                                       X-5
<PAGE>   53

                                                                      
                                                                      
                                                                      
Exhibit                                                               
Number         Description                                            
- ------         -----------                                            

10.32          Master License Agreement dated as of June 12,
               1986, between Montgomery Ward & Co., Incorporated
               and Bay Cities Optical Company, as amended,
               incorporated by reference to Exhibit 10.22 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.33          Form of License Agreement (Optical), incorporated
               by reference to Exhibit 10.24 to CNG's
               Registration Statement on Form S-1 (Registration
               No. 33-66342).

10.34          Form of License/Lease Agreement (Optical),
               incorporated by reference to Exhibit 10.25 to
               CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.37          Form of Indemnification Agreement for Directors of
               the Company, incorporated by reference to Exhibit
               10.19 to CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.38          Form of Indemnification Agreement for Officers of
               the Company, incorporated by reference to Exhibit
               10.20 to CNG's Registration Statement on Form S-1
               (Registration No. 33-66342).

10.39*         Supplemental Retirement Benefit Plan of the
               Company, incorporated by reference to Exhibit
               10.38 to the Company's Registration Statement on
               Form S-1 (Registration No. 33-74228).

10.40*         Supplemental Pension Plan of the Company,
               incorporated by reference to Exhibit 10.48 to the
               Company's Registration Statement on Form S-1
               (Registration No. 33-74228).

10.41          Warrant Agreement dated as of March 6, 1992
               between the Company and the purchasers named
               therein, incorporated by reference to Exhibit
               10.35 to the Company's Registration Statement on
               Form S-1 (Registration No. 33-74228).


                                       X-6
<PAGE>   54

                                                                      
                                                                      
                                                                      
Exhibit                                                               
Number         Description                                            
- ------         -----------                                            

10.42          Warrant Agreement dated as of September 25, 1990
               between the Company and the purchasers named
               therein, incorporated by reference to Exhibit
               10.36 to the Company's Registration Statement on
               Form S-1 (Registration No. 33-74228).

10.43          Equity Registration Rights Agreement dated as of
               March 6, 1992 by and among the Company, Apollo
               Investment Fund, L.P., Land Free Investment
               Limited, former holders of the 13-1/4%
               Subordinated Debentures named therein, Jeffrey A.
               Cole, the stockholders named therein, The
               Prudential Life Insurance Company of America and
               Executive Life Insurance Company, incorporated by
               reference to Exhibit 10.33 to the Company's
               Registration Statement on Form S-1 (Registration
               No. 33-74228).

10.44          Consent and Amendment to Equity Registration
               Rights Agreement by and among the Company and the
               stockholders named therein, incorporated by
               reference to Exhibit 10.44 to the Company's
               Registration Statement on Form S-1 (Registration
               No. 33-74228).


10.45          Lease agreement (Salt Lake) dated as of November
               1, 1996 by and between Gibbons Realty Company and
               Cole Vision Corporation, incorporated by reference
               to Exhibit 10.01 of Cole National Corporations
               Quarterly Report on Form 10-Q for the period ended
               November 2, 1996 (File No. 1-12814).

10.46          Credit Agreement, dated as of November 15, 1996,
               among Cole Vision Corporation, Things Remembered,
               Inc., Cole Gift Centers, Inc., Pearle, Inc. and
               Pearle Service Corporation and Canadian Imperial
               Bank of Commerce, incorporated by reference to
               Exhibit 99.1 of Cole National Corporation's Report
               on Form 8-K, filed with the Commission on December
               2, 1996 (File No. 1-12814).


                                       X-7
<PAGE>   55

                                                                      
                                                                      
                                                                      
Exhibit                                                               
Number         Description                                            
- ------         -----------                                            

10.47          CNG Guarantee and Cash Collateral Agreement, dated
               as of November 15, 1996, by the Company and Cole
               National Corporation, incorporated by reference to
               Exhibit 99.3 of Cole National Corporation's Report
               on Form 8-K, filed with the Commission on December
               2, 1996 (File No. 1-12814).

10.48          Guarantee and Collateral Agreement dated as of
               November 15, 1996, by Cole Vision Corporation,
               Things Remembered, Inc., Cole Gift Centers, Inc.,
               Pearle, Inc. and Pearle Service Corporation and
               Canadian Imperial Bank of Commerce, Incorporated
               by reference to Exhibit 99.4 of Cole National
               Corporation's Report on Form 8-K, filed with the
               Commission on December 2, 1996 (File No. 1-12814).

10.49**        License agreement (Gift Centers and Key
               Departments) dated as of March 16, 1995, between
               Sears, Roebuck and Co. and Cole Gift Centers,
               Inc., as amended.

21             Subsidiaries of the Company.

23             Consent of Arthur Andersen LLP.

24             Power(s) of Attorney.

27             Financial Data Schedule.

*    Reflects management contract or other compensatory arrangement required to
     be filed as an exhibit pursuant to Item 14(c) of this Form 10-K.




**   CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   


<PAGE>   1

                                                                   Exhibit 10.49


                                LICENSE AGREEMENT

                        GIFT CENTERS AND KEY DEPARTMENTS

                       FINITE 195-015, 195-080 AND 195-086

         THIS LICENSE AGREEMENT (hereinafter referred to as "Agreement") is made
and entered into as of the 16th day of March, 1995, by SEARS, ROEBUCK AND CO., a
New York corporation ("Sears") and COLE GIFT CENTERS, INC., a Delaware
corporation ("Licensee").

         Sears and Licensee hereby agree as follows:

LICENSE
- -------

         1. Licensee is in the business described in this paragraph, and has
expertise in that business and has a marketing plan for that business. Sears
hereby grants Licensee the non-exclusive privilege of conducting and operating,
and Licensee shall conduct and operate, pursuant to the terms, provisions and
conditions contained in this Agreement, a licensed business for gift centers
and/or key departments (hereinafter referred to as "Licensed Business"), at the
Sears locations designated in Location Riders attached hereto and hereafter made
a part of this Agreement ("Designated Sears Store(s)"). Sears will not during
the Term, license any additional parties within the same Designated Sears
Store(s) to sell key duplication, gift engraving or gift personalization
services; however, nothing herein shall prohibit Sears from continuing any
existing relationships with other licensees.

TERM
- ----

         2. The term ("Term") of this Agreement shall be for a two (2) year
period beginning on January 1, 1995 and ending at the close of business on
December 31, 1996 unless sooner terminated under any of the provisions of this
Agreement.

REPRESENTATION TO LICENSEE
- --------------------------

         3. Sears makes no promises or representations whatsoever as to the
potential amount of business Licensee can expect at any time during operation of
the Licensed Business. Licensee is solely responsible for any expenses it incurs
related to this Agreement, including, but not limited to, any increase in the
number of Licensee's employees or any expenditures for additional facilities or
equipment.

AUTHORIZED SALES
- ----------------

         4. (a) Licensee shall use the Licensed Business area only for the
purpose authorized in this Agreement, and will offer for sale only those
services and merchandise expressly authorized by this Agreement as listed on
Exhibit A attached hereto and hereafter made a part of this Agreement.



**** CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   
<PAGE>   2




                  (b) Licensee shall maintain a stock of good quality
merchandise as necessary to assure efficient operation of the Licensed Business.
Merchandise offered for sale by Licensee in the Licensed Business shall at all
times be subject to Sears approval.

SEARS COMMISSION
- ----------------

         5. (a) Licensee shall during the first year of the Term pay to Sears a
commission ("Sears Commission") which shall be a sum equal to **** percent
(****%) of Net Sales. In addition to such commission, an annual incentive
payment is due either party per the terms of Exhibit B attached hereto and
hereafter made a part of this Agreement during the first year of the Term.

            (b) The Sears Commission during the second year of the Term shall 
be an amount calculated according to the terms of Exhibit C attached hereto 
and hereafter made a part of this Agreement. The Sears Commission due during 
the second year of the Term shall be deducted at the rate of **** percent 
(****%) of Net Sales. The Sears Commission paid shall be reviewed at the end of
each Sears fiscal quarter to determine the actual amount due in accordance with
Exhibit C. Any adjustments due either party shall be paid per the terms of
Exhibit C.

            (c) If Sears reduces the amount of space for the Licensed Business 
in a Designated Sears Store(s) and Licensee is forced to discontinue the sale 
of greeting cards due to such reduction of space, then Licensee shall pay to 
Sears a commission which shall be a sum equal to **** percent (****%) of Net 
Sales of greeting card liquidation sales at such locations. Licensee shall
provide Sears with a monthly accounting of such sales for the purpose of
determining Sears Commission.

            (d) "Net Sales" means Gross Sales from operation of the Licensed 
Business, less sales taxes, returns and allowances.

            (e) "Gross Sales" means all of Licensee's direct or indirect sales 
of services and merchandise from the Licensed Business, including, but not
limited to, sales arising out of referrals, contacts, or recommendations
obtained through the operation of the Licensed Business.

                                        2




**** CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   
<PAGE>   3



USE OF SEARS NAME
- -----------------

         6.       (a) Licensee shall operate the Licensed Business under the 
name Sears Gift Center or Sears Key Shop. Licensee shall use the name of Sears
only in connection with the operation of the Licensed Business and only in a
manner described herein or upon prior written approval by Sears. Licensee shall
not begin any business activity under this Agreement without Sears prior written
approval of any and all names that Licensee intends to use in conjunction with
the Licensed Business.

                  (b) Licensee shall only use the name of Sears, or any Sears
trademark, service mark or trade name ("Sears Mark(s)"), when communicating with
customers or potential customers of the Licensed Business. Licensee shall not
use Sears Marks either orally or in writing when communicating with persons or
entities other than customers or potential customers of the Licensed Business,
including, but not limited to, use of any letterhead, checks, business cards, or
contracts. All communications with persons or entities other than customers or
potential customers of the Licensed Business shall be done solely in Licensee's
own name.

                  (c) Licensee shall not question, contest or challenge, either
during or after the Term of this Agreement, Sears ownership of the Sears Marks,
or Sears ownership in any mailing lists, credit files or other factual
information compiled by Sears and made available for use by Licensee ("Sears
Information"). Licensee will claim no right, title or interest in any Sears Mark
or Sears Information, except the right to use the same pursuant to the terms and
conditions of this Agreement, and will not register or attempt to register any
Sears Mark.

                  (d) Licensee recognizes and acknowledges that the use of any
Sears Mark or Sears Information shall not confer upon Licensee any proprietary
rights to any Sears Mark or Sears Information. Upon expiration or termination of
this Agreement, Licensee shall immediately stop using all Sears Marks and Sears
Information, and will execute all documents Sears request in order to confirm
Sears ownership, or to transfer to Sears any rights Licensee may have acquired
from Sears in any Sears Mark or Sears Information.

                  (e) Nothing in this Agreement shall be construed to bar Sears,
after expiration or termination of this Agreement, from protecting its right to
the exclusive ownership of Sears Information or Sears Marks against infringement
or appropriation by any party or parties, including Licensee.

                  (f) Sears may register in its own name any and all of the
trademarks, service marks or trade names used in operation of the Licensed
Business, and Licensee's use of such names and marks shall inure to the benefit
of Sears for such purposes as well as for all other purposes and such marks
shall be included in the

                                        3


<PAGE>   4



term "Sears Marks". Licensee shall cooperate in any such registration or
application for registration by Sears.

                  (g) Licensee acknowledges that Sears Marks and Sears
Information possess a special, unique and extraordinary character which makes it
difficult to assess the monetary damage Sears would sustain in the event of
unauthorized use. Irreparable injury would be caused to Sears by such
unauthorized use, and Licensee agrees that in the event of breach of this
Paragraph 6 by Licensee there would be no adequate remedy at law and preliminary
or permanent injunctive relief would be appropriate.

                  (h) If Licensee learns of any manufacture or sale by any third
party of products and/or services similar to those offered by Licensee that
would be confusingly similar in the minds of the public to those sold by
Licensee and which bear or are promoted in association with Sears Marks or any
names, symbols, emblems, or designs or colors which would be confusingly similar
in the minds of the public to Sears Marks, Licensee will promptly notify Sears.
Sears may, at its sole expense, take such action as it determines, in its sole
discretion, is appropriate. Licensee will cooperate and assist in such protest
or legal action at Sears expense. If demanded by Sears, Licensee shall join in
such protest or legal action at Sears expense. Licensee shall not undertake any
protest or legal action on its own behalf without first securing Sears written
permission to do so. If Sears permits Licensee to undertake such protest or
legal action, such protest or legal action shall be at Licensee's sole expense.
Sears shall cooperate and assist Licensee at Licensee's expense. For the
purposes of this paragraph, expenses shall include reasonable attorneys' fees.
All recovery in the form of legal damages or settlement shall belong to the
party bearing the expense of such protest or legal action.

                  (i) Licensee shall not file suit using Sears name or undertake
any legal proceeding against any customer without Sears prior written approval.

                  (j) The provisions of this Paragraph 6 shall survive the
expiration or termination of this Agreement.

ADVERTISING
- -----------

         7. Licensee shall advertise and actively promote the Licensed Business.
Licensee shall at all times adhere to Sears Licensed Business Marketing Manual
as provided to Licensee and updated from time to time ("Marketing Manual").
Prior to use in connection with the Licensed Business, Licensee shall submit to
Sears Marketing Manager, Licensed Businesses, or his designee, (i) all signs and
advertising copy (including, but not limited to, sales brochures, telemarketing
scripts, newspaper advertisements, radio and television commercials), (ii) all
sales promotional plans and devices, and (iii) all customer contract forms,
guarantee certificates and other forms and materials.

                                        4


<PAGE>   5



Licensee will not use any such advertising material or sales promotional plan or
device without Sears prior written approval. Sears has the right, in its sole
discretion, to disapprove or require modification of any or all such advertising
forms and other materials.

PUBLICITY
- ---------

         8. Licensee will not issue any publicity or press release regarding its
contractual relations with Sears or regarding the Licensed Business, and will
refrain from making any reference to this Agreement or to Sears in any
prospectus, annual report or other filing required by Federal or state law, or
in the solicitation of business, without obtaining Sears prior written approval
of such action. Licensee shall at all times adhere to Sears written policies
regarding interaction with the media as contained in the Marketing Manual.

RELATIONSHIP
- ------------

         9. Licensee is an independent contractor. Nothing contained in or done
pursuant to this Agreement shall be construed as creating a partnership, agency
or joint venture; and neither party shall become bound by any representation,
act or omission of the other party.

PRICES
- ------

         10. Sears has no right or power to establish or control the prices at
which Licensee offers service and/or merchandise in the Licensed Business. Such
right and power is retained by Licensee, however, Licensee will participate in
Sears national store-wide sales and/or merchandise price off events. Licensee
shall not charge customers for estimates or proposals.

ASSOCIATE DISCOUNT
- ------------------

         11. Sales made under this Agreement shall be offered for sale by
Licensee to the employees of Sears at the same discount which Sears allows its
own employees on purchases of similar merchandise. Licensee's employees who are
exclusively employed to service the Licensed Business shall be entitled to
receive the same discount on purchases made from Sears.

BONUS CLUB
- ----------

         12. Licensee shall accept Sears Card Bonus Club Bonus Certificates.
Sears shall reimburse Licensee for such bonus certificates provided Licensee has
followed prescribed procedures.

                                        5


<PAGE>   6



LICENSEE'S OBLIGATIONS
- ----------------------

         13.      (a) Licensee will not make purchases or incur any obligation 
or expense of any kind in the name of Sears. Prior to any purchases involving
the Licensed Business, Licensee shall inform its vendors that Sears is not
responsible for any obligations incurred by Licensee.

                  (b) Licensee shall promptly pay all its obligations, including
those for labor and material, and will not allow any liens to attach to any
Sears or customer's property as a result of Licensee's failure to pay such sums.

LICENSEE'S EMPLOYEES
- --------------------

         14.      (a) Licensee shall employ all management and other personnel
necessary for the efficient operation of the Licensed Business. The Licensed
Business shall be operated solely by Licensee's employees, and not by
independent contractors, sub-contractors, sub-licensees or by any other such
arrangement.

                  (b) Licensee has no authority to employ persons on behalf of
Sears and no employees of Licensee shall be deemed to be employees or agents of
Sears. Licensee has sole and exclusive control over its labor and employee
relations policies, and its policies relating to wages, hours, working
conditions, or conditions of its employees. Licensee has the sole and exclusive
right to hire, transfer, suspend, lay off, recall, promote, assign, discipline,
adjust grievances and discharge its employees, provided, however, that Sears may
request at any time that Licensee transfer from the Licensed Business any
employee who is objectionable to Sears because of risk of harm to the health,
safety and/or security of Sears customers, employees or merchandise and/or whose
manner impairs Sears customer relations. If Sears objects to any of Licensee's
employees, and Licensee determines not to remove such employee and the
conditions which caused Sears to object continue, Sears may terminate any
affected location by giving thirty (30) days notice to Licensee, provided
however if Licensee removes such employee within said thirty (30) day period
such notice of termination shall be vitiated.

                  (c) Licensee shall pay in a timely manner and is solely
responsible for so paying, for all salaries and other compensation of its
employees and will make all necessary salary deductions and withholdings from
its employees' salaries and other compensation. Licensee is solely responsible
for so paying any and all contributions, taxes and assessments and all other
requirements of the Federal Social Security, Federal and state unemployment
compensation and Federal, state and local withholding of income tax laws on all
salary and other compensation of its employees.

                  (d) Licensee will comply with any other contract and all
Federal, state and local laws, ordinances, rules and

                                        6


<PAGE>   7



regulations regarding its employees, including, but not limited to, Federal or
state laws or regulations regarding minimum compensation, overtime and equal
opportunities for employment. Without limiting the foregoing, Licensee will
comply with the terms of the Federal Civil Rights Acts, Age Discrimination in
Employment Act, Occupational Safety and Health Act, the Federal Fair Labor
Standards Act, and the Americans with Disabilities Act, whether or not Licensee
may otherwise be exempt from such acts because of its size or the nature of its
business or for any other reason whatsoever.

LICENSED BUSINESS AREA
- ----------------------

         15.      (a) The defined area of space provided by Sears for the 
operation of the Licensed Business ("Block Plan") will be submitted for each
Designated Sears Store by Sears to Licensee. Licensee shall be solely
responsible for providing final plans for the Licensed Business area subject to
Sears written approval. All costs and expenses related to such plans, including,
but not limited to, blueprints, etc., shall be borne by Licensee. The expense of
preparing the initial space assigned to any Licensed Business location shall be
divided between the parties as described on Exhibit D attached hereto and
hereafter made a part of this Agreement. Licensee shall be primarily responsible
for any preparations necessary for the operation of the Licensed Business. Any
improvements and installations made by Sears shall be made to Sears
specifications for its own departments selling comparable merchandise. All
improvements or installations which vary from Sears specifications shall be at
Licensee's sole expense.

                  (b) All leasehold improvements to the Licensed Business area
shall become the property of Sears at the expiration or termination of this
Agreement. At the expiration or termination of this Agreement, or if Licensee
vacates or abandons the Licensed Business, Licensee shall convey to Sears,
without charge, good title to such improvements free from any and all liens,
charges, encumbrances and rights of third parties, by means of a Quit Claim Deed
and any other documents required by Sears.

                  (c) If the Licensed Business is not fully operational within
thirty (30) days after Sears has made the Licensed Business area ready for
Licensee as a result of delay by Licensee, Sears may, at Sears sole option,
terminate this Agreement with respect to such location and have no further
obligation to Licensee; provided, however, that if the Licensed Business is not
fully operational due to a delay beyond the reasonable control of Licensee,
Licensee shall so inform Sears of such circumstances and an extension of time
shall be negotiated between the parties, not to exceed an additional sixty (60)
days. If Sears terminates this Agreement pursuant to this Paragraph 15(c),
Licensee shall reimburse Sears, within ten (10) days after receipt of an
invoice, for Sears cost of constructing the

                                        7


<PAGE>   8



Licensed Business area and of putting such space back to its condition
immediately prior to the commencement of such construction.

                  (d) Licensee agrees to operate the Licensed Business
location(s) during the hours set forth in Paragraph 21. If Licensee fails to
operate the location(s) during such hours for the first twelve (12) months after
the Licensed Business commences operations, Sears may, at Sears sole option,
terminate this Agreement with respect to such location, and Licensee shall
reimburse Sears for Sears expense to construct the Licensed Business area at the
rate of one twelfth (1/12) of such expense for each month or part of month the
location(s) is not operated during such hours during the first twelve (12)
months plus the cost of putting such space back to its condition immediately
prior to being used for the Licensed Business. Licensee shall reimburse Sears
within ten (10) days after receipt of an invoice for such costs and Sears shall
have the right to retain the amount of such costs from the sales receipts held
by Sears as described in Paragraph 28.

                  (e) Entirely at its own expense, Licensee shall install
furniture, fixtures and equipment as necessary for the efficient operation of
the Licensed Business ("Licensee's Equipment"). Licensee's Equipment, and its
size, design and location, shall at all times be subject to Sears approval.

CONDITION OF LICENSED BUSINESS AREA
- -----------------------------------

         16.      (a) Licensee shall, at its expense, keep the Licensed Business
area in a thoroughly clean and neat condition and shall maintain Licensee's
Equipment in good order and repair. Sears shall provide routine janitorial
service in the Licensed Business area, consistent with the janitorial services
regularly performed in the Designated Sears Store.

                  (b) Licensee shall maintain merchandise presentation standards
consistent with Sears own standards. Licensee shall remodel the Licensed
Business area per the terms of Exhibit D and the expense of such remodel shall
be divided between the parties as described on Exhibit D.

CHANGES OF LOCATION
- -------------------

         17. Sears shall have the right, in its sole discretion, to change the
location, dimensions and amount of area of the Licensed Business from time to
time during the Term of this Agreement in accordance with Sears judgment as to
what arrangements will be most satisfactory for the general good of the
Designated Sears Store(s). In the event Sears decides to change the location of
the Licensed Business, Sears will at its expense move Licensee's Equipment to
the new location and the expense for preparing the new space for occupancy by
Licensee shall be allocated between the parties as described on Exhibit D.

                                        8


<PAGE>   9



If a change in location is requested or initiated by Licensee, then Licensee
shall bear all expense involved in moving Licensee's Equipment and the expense
for preparing the new space for occupancy by Licensee shall be allocated between
the parties as described on Exhibit D.

UTILITIES
- ---------

         18. Sears shall furnish, at reasonable hours, and except as otherwise
provided, without expense to Licensee, light and electric power for the
operation of the Licensed Business, except when prevented by strikes, accidents,
breakdowns, improvements and repairs to the heating, lighting and electric power
systems or other causes beyond the control of Sears. Sears shall not be liable
for any injury or damage whatsoever which may arise by reason of Sears failure
to furnish such heat, light and electric power, regardless of the cause of such
failure. All claims for such injury or damage are expressly waived by Licensee.

TELEPHONE
- ---------

         19.      (a) If requested by Licensee, Sears will arrange for telephone
service for the Licensed Business for local telephone service, and Licensee
shall pay the entire cost of the installation of the telephone equipment
necessary to provide such service. Licensee shall also pay the entire cost of
the telephone service furnished to the Licensed Business, including for stores
with a switchboard, a proportional share of the switchboard expense. Such
charges shall be consistent with Sears charges to its own merchandising
departments for similar service. Stores without switchboards shall be based
solely on the cost to Sears of telephone service. Licensee shall arrange with
the appropriate telephone company for direct billing to Licensee of all long
distance calls.

                  (b) All telephone numbers used in connection with the Licensed
Business shall be separate from phone numbers used by Licensee in its other
business operations and such numbers shall be deemed to be the property of
Sears. Upon expiration or termination of this Agreement, Licensee shall
immediately cease to use such numbers and shall transfer such numbers to Sears
or to any party Sears designates, and Licensee shall immediately notify the
telephone company of any such transfer.

                  (c) All white and yellow page telephone listings for the
Licensed Business shall be approved by Sears prior to placement; provided,
however, approval is not required for listings consisting only of Licensee's
name and address. Sears may, at its sole option, require that any telephone
number listed in any telephone directory using Sears name be billed through a
Sears store or office.

                                        9


<PAGE>   10



STANDARDS
- ---------

         20.      (a) Licensee shall provide Sears with copies of its written
procedures and policies establishing minimum standards of quality and/or
performance. Licensee shall immediately advise Sears of any changes in its
standards. Without limiting Paragraph 24, Licensee shall observe no less than
such minimum standards of quality and/or performance. Sears may visit Licensee's
offices, work sites and/or other place of business at any reasonable time for
the purpose of verifying Licensee's compliance with its standards of quality
and/or performance.

                  (b) Licensee shall conduct its operations in an honest,
courteous and efficient manner and shall present a neat, business like
appearance, including adherence by Licensees' employees to a reasonable dress
code. Licensee shall abide by reasonable safety and security rules and
regulations of Sears in effect from time to time.

                  (c) Licensee shall also conduct its operations in an honest
and ethical manner at all times. In dealing with Sears associates and Sears
customers, Licensee shall adhere to ethical standards no less than those
described in the "A Guide To Business Conduct For Sears Licensed Business
Associates" as provided to Licensee and updated from time to time.

HOURS
- -----

         21. The Licensed Business shall be kept open for business and operated
during the same business hours that the Designated Sears Store is open for
business, except to the extent prevented by circumstances beyond the control of
Sears or Licensee.

ACCESS TO LICENSED BUSINESS AREA
- --------------------------------

         22. Licensee shall have access to the Licensed Business area at all
times that the Designated Sears Store is open to customers for business and at
all other times as the appropriate Store General Manager approves. Sears shall
be furnished with keys to the Licensed Business area and shall have access to
the Licensed Business area at all times.

PHYSICAL INVENTORY
- ------------------

         23. Sears may, solely at Sears discretion, not open any Designated
Sears Store at any time to take a physical inventory of Sears property. Licensee
waives any claim it may have against Sears for damages resulting from such
closing.

CUSTOMER ADJUSTMENT
- -------------------

         24.      (a) All of the work and services performed by Licensee in
connection with the Licensed Business shall be of a high standard of
workmanship, and all of the merchandise sold in the

                                       10


<PAGE>   11



Licensed Business shall be of high quality. Licensee shall at all times maintain
a general policy of "Satisfaction Guaranteed" to customers and shall adjust all
complaints of and controversies with customers arising out of the operation of
the Licensed Business. In any case in which an adjustment is unsatisfactory to
the customer, Sears shall have the right, at Licensee's expense, to make such
further adjustment as Sears deems necessary under the circumstances, and any
adjustment made by Sears shall be conclusive and binding upon Licensee. Sears
may deduct the amounts of any such adjustments from the sales receipts held by
Sears as described in Paragraph 28.

                  (b) Licensee shall maintain files pertaining to customer
complaints and their adjustment and make such files available to Sears.

CASH REGISTER
- -------------

         25.      (a) At its expense, Sears shall furnish a cash register for 
use in the Licensed Business. Such cash register shall be of a size and design
satisfactory to Sears, and shall at all times be and remain the property of
Sears. Such cash register shall be comparable to those used by Sears in its own
merchandise departments, and shall have the capability of processing SearsCharge
and any other credit cards Sears may accept from time to time. Licensee shall
immediately return such cash register to Sears upon demand. Sears shall have the
right to take possession of the cash register at any time without giving prior
notice to Licensee.

                  (b) Licensee agrees to accept and process SearsCharge payments
from customers at the cash register. Licensee, when not servicing another
customer (including production work on pending customer orders), also agrees to
ring Sears merchandise transactions when requested by a customer; provided,
however, that if the number of Sears customer transactions is exceeding five
percent (5%) of any Licensed Business location's total transactions, then Sears
field management and Licensee's field management shall work together to review
and adjust, if appropriate, the requirements of this Paragraph 25 (b) as it
applies to the Licensed Business location in question.

CHECKS
- ------

         26.      (a) All checks or money orders which Licensee accepts from
customers shall be made payable to Sears or Sears, Roebuck and Co.. Licensee
shall make certain that all checks are filled out correctly, having the
customer's signature, date, and the correct amount (in both locations), and be
verified in accordance with Sears policies in effect from time to time. Checks
which are deficient in any of the above areas may be charged back to Licensee,
and Licensee shall reimburse Sears for any of Sears Commission lost as a result
of Licensee's failure to obtain a properly filled out and verified check.

                                       11


<PAGE>   12




                  (b) Sears shall not be entitled to Sears Commission for those
checks that have all of the above information but which are not paid upon
presentment. Any and all losses which may be sustained by reason of nonpayment
of any checks upon presentment shall be borne by Licensee, and Sears shall have
no liability with respect to such checks, provided that Sears will make whatever
effort it deems reasonable to collect all such checks prior to charging back
such checks to Licensee.

CREDIT SALES
- ------------

         27.      (a) With the approval of the Credit Central designated by 
Sears, sales may be made by Licensee on such of Sears regularly established
credit plans as may be first approved by such Credit Central. The approval of
such Credit Central is required for each individual credit sale, and approval
shall be granted in the sole discretion of the Credit Central. No part of the
finance charge which may be earned by Sears in connection with any credit sale
shall be payable to or credited in any way to Licensee. All losses sustained by
Sears as a result of non-payment of a Sears credit account shall be borne by
Sears, provided that Licensee has complied with Sears credit policies and
procedures. Except for non-payment of a Sears credit account, Sears shall have
no liability whatsoever to Licensee for Sears failure to properly accept or
reject a customer's charge.

                  (b) Licensee agrees to accept those third party credit cards
which Sears approves from time to time. Sears will notify Licensee of all
approved third party credit cards.

                  (c) Licensee will comply with all provisions of Federal and
state laws governing credit sales, and their solicitation, including but not
limited to provisions dealing with disclosures to customers and finance charges.
Licensee shall not modify, in any way, the terms and conditions of Sears credit
plans.

SALES RECEIPTS
- --------------

         28. At the close of each business day, Licensee shall submit an
accounting of the Gross Sales and the returns, allowances and customer
adjustments made during such day by Licensee to the head cashier of the Sears
unit designated by Sears, together with the gross amount, in cash, of all cash
sales, and all credit sales documents for transactions completed that day. An
account shall be kept by both Licensee and Sears. Sears may retain out of such
receipts the proper amount of the Sears Commission payable under this Agreement
together with any other sums due Sears from Licensee. The remaining balance
shall be payable to Licensee at the regular settlement set forth in Paragraph
29.

                                       12


<PAGE>   13



SETTLEMENT
- ----------

         29.      (a) A settlement between the parties shall be made at the end 
of each Sears fiscal month for all cash and credit transactions of Licensee
during such period, in accordance with Sears customary accounting procedures.
Advances against the settlement shall be made in accordance with Sears customary
accounting procedures. Such advances shall be deducted and reconciled in the
next regular settlement. Such settlement will be done through the Sears
Accounting Center designated by Sears.

                  (b) Licensee shall reimburse Sears at each settlement for all
invoiced expenses, including any advertising expense, incurred by Sears at
Licensee's request, outstanding at the time of such settlement. If Sears is not
reimbursed at such settlement, then Sears shall have the right, but not the
obligation, to retain out of Licensee's sales receipts the amount of such
expenses with interest, if any, due Sears.

AUDIT
- -----

         30. Licensee shall keep and maintain books and records which accurately
reflect the sales made by Licensee under this Agreement and the expenses which
Licensee incurs in performing under this Agreement. Sears shall have the right
at any reasonable time to review and audit the books and records of Licensee
regarding this Agreement. Such books and records shall be kept and maintained
according to generally accepted accounting principles.

REPORTS
- -------

         31.      (a) If requested by Sears, Licensee shall provide to Sears 
reports of sales and income in the manner and form prescribed by Sears, together
with any other information Sears may require for its records or auditing
purposes.

                  (b) Licensee shall submit the Annual Report on Form 10-K of
Cole National Corp., its parent corporation, to Sears within ninety (90) days
after the close of Licensee's fiscal year.

LIENS
- -----

         32. Licensee shall not allow any liens, claims or encumbrances to
attach to Sears premises. In the event any lien, claim or encumbrance attaches
to any of Sears premises, Licensee shall immediately take all necessary action
to cause such lien, claim or encumbrance to be released, or Sears, at its
option, may take such action and charge Licensee or withhold from sales receipts
all expenses, including attorneys' fees, incurred by Sears in removing such
liens.

                                       13


<PAGE>   14



MUTUAL WAIVER
- -------------

         33. Licensee and Sears waive any and all claims that either may have
against the other, their respective agents, officers, and employees for any loss
or damage that may occur to any property whatsoever of the other in or about the
Licensed Business area or the Designated Sears Store, because of the actual or
alleged negligence, act or omission of any owner, tenant, licensee or occupant
of the premises at which the Licensed Business may be located; or because of any
damage caused by any casualty from any cause whatsoever, including, but not
limited to, fire, water, snow, steam, gas or odors in or from such store or
store premises, or because of the leaking of any plumbing, or because of any
accident or event which may occur in such store or upon store premises; or
because of the actual or alleged acts or omissions of any janitors or other
persons in or about such store or store premises or from any other such cause
whatsoever.

                  In addition, all property insurance policies of the type
described in Paragraph 35 (a) (4) carried by either party covering the Licensed
Business area or the Designated Sears Store, including, but not limited to,
contents and fire insurance, shall expressly waive any right on the part of the
insurer against the other party for damage to or destruction of the Licensed
Business area, the Designated Sears Store, or other property resulting from the
acts, omissions or negligence of the other party.

INDEMNITY BY LICENSEE
- ---------------------

         34. Licensee covenants that it will protect, defend, hold harmless and
indemnify Sears, its directors, officers, employees and/or agents, from and
against any and all expenses, claims, actions, liabilities, penalties,
attorneys' fees, damages and losses of any kind whatever (including, without
limitation of the foregoing, death of or injury to persons and damage to
property), actually or allegedly resulting from or connected with the operation
of the Licensed Business (including, without limitation of the foregoing, goods
sold, work done, services rendered, or products utilized in the Licensed
Business, lack of repair in or about the area occupied by the Licensed Business,
operation of or defects in any machinery, motor vehicles, or equipment used in
connection with the Licensed Business, or located in or about the Licensed
Business area; or arising out of any actual or alleged infringement of any
patent or claim of patent, copyright or non-Sears trademark, service mark, or
trade name); or from the omission or commission of any act, lawful or unlawful
by Licensee or its agents or employees, whether or not such act is within the
scope of the employment of such agents or employees. This indemnity shall not
apply to the extent any injury or damage is caused by Sears negligence.
Licensee's indemnity shall survive the expiration or termination of this
Agreement.

                                       14


<PAGE>   15



INSURANCE
- ---------

         35.      (a) Licensee shall, at its sole expense, obtain and maintain 
during the Term of this Agreement the following policies of insurance from
companies having a rating of at least A-VII or better in the current BEST'S
INSURANCE REPORTS published by A.M. Best Company and adequate to fully protect
Sears as well as Licensee from and against all expenses, claims, actions,
liabilities and losses related to the subjects covered by the policies of
insurance below:

                           (1) Worker's Compensation insurance covering all
costs, benefits and liabilities under Workers Compensation and similar laws
which may accrue in favor of any person employed by Licensee for all states in
which Licensee operates, and Employer's Liability insurance with limits of
liability of at least $100,000 per accident or disease and $500,000 aggregate by
disease. Such insurance shall contain a waiver of subrogation in favor of Sears.
Limits of liability requirements for Employer's Liability may be satisfied by a
combination of Employer's Liability and Umbrella Excess Liability policies.

                           (2) Commercial General Liability insurance, including
but not limited to, premises/operations liability, contractual liability,
personal and advertising injury liability, and products and completed operations
liability, with limits of at least $500,000 for bodily injury and property
damage combined. Sears shall be named as an additional insured. Limits of
liability requirements may be satisfied by a combination of Commercial General
Liability and Umbrella Excess Liability policies.

                           (3) Automobile Liability insurance, for owned,
non-owned and hired automobiles used in connection with the Licensed Business,
with limits of at least $500,000 for bodily injury and property damage combined.
If no vehicles are owned or leased by Licensee, The Commercial General Liability
insurance shall be extended to provide insurance for non-owned and hired
automobiles. Limits of liability requirements may be satisfied by a combination
of Automobile Liability and Umbrella Excess Liability policies.

                           (4) "All Risk" Property insurance upon all buildings,
building improvements and supplies on the premises, including those perils
generally covered on a "Cause of Loss - Special Form", including fire, extended
coverage, windstorm, vandalism, malicious mischief, sprinkler leakage, water
damage, accidental collapse, flood, and earthquake, in an amount equal to at
least 90% of the full replacement cost, with a coverage extension for increased
cost of construction, including a waiver of subrogation in favor of Sears.

                                       15


<PAGE>   16



                           (5) Bailee's insurance for customer property in the
care, custody or control of Licensee, in an amount equal to the maximum value,
at any one time, of such property.

                  (b) Licensee's policies of insurance shall expressly provide
that they shall not be subject to material change or cancellation without at
least thirty (30) days' prior written notice to Sears.

                  (c) Licensee shall furnish Sears with certificates of
insurance or, at Sears request, Sears may review, at Licensee's home office,
copies of policies, prior to execution of this Agreement and each policy renewal
during the Term of this Agreement. If Licensee does not provide Sears with such
certificates of insurance or, if such policies do not afford the coverage
provided for herein, Sears will so advise Licensee, and if Licensee does not
furnish evidence of acceptable coverage within fifteen (15) days, Sears shall
have the right to immediately terminate this Agreement upon written notice to
Licensee.

                  (d) If Licensee's policies of insurance expire or are canceled
during the Term of this Agreement or are materially modified, Licensee shall
promptly notify Sears of such expiration, cancellation or material modification.
If such policies of insurance are materially modified such that, in Sears
opinion, such policies do not afford adequate protection to Sears, Sears will so
advise Licensee. If Licensee does not furnish evidence of acceptable replacement
coverage within fifteen (15) days after the expiration or cancellation of
coverage or the notification from Sears that modified policies are not
sufficient, Sears shall have the right, at its option, to immediately terminate
this Agreement upon written notice to Licensee.

                  (e) Any approval by Sears of any of Licensee's insurance
policies or shall not relieve Licensee of any responsibility under this
Agreement, including liability for claims in excess of described limits.

                  (f) Licensee retains the right to self-insure certain types of
insurance coverage required by Paragraph 35 (a) (4) and (5) of this Agreement
and subject to approval of Sears, the insurance coverage required by (1) through
(3) of Paragraph 35 (a).

MUTUAL RIGHT OF TERMINATION
- ---------------------------

         36. Either party may terminate this Agreement, or any location, without
cause, without penalty, and without liability for any damages as a result of
such termination, at any time hereafter by giving the other party at least sixty
(60) days' prior written notice. The notice shall specify the termination date.

                                       16


<PAGE>   17




SUB-LICENSE OR ASSIGNMENT BY LICENSEE
- -------------------------------------

         37. Notwithstanding any other provision contained in this Agreement,
this Agreement is not transferable by Licensee in whole or in part without Sears
prior written consent and Licensee shall not sub-license the license granted
herein to any person or entity. Any transfer or attempt to transfer by Licensee
whether expressly or by operation of law, and without Sears prior written
consent, shall, at the option of Sears, without notice, immediately terminate
this Agreement. The sale of Licensee's business or any other transaction
(including sales of stock) which shifts the rights or liabilities of Licensee to
another controlling interest shall be such a transfer.

RIGHT TO TERMINATION ON DEFAULT BY LICENSEE
- -------------------------------------------

         38. If a petition is filed either by or against Licensee in any
bankruptcy or insolvency proceeding, or if any property of Licensee passes into
the hands of any receiver, assignee, officer of the law or creditor, or if
Licensee vacates, abandons, or ceases to operate under this Agreement, or fails
to secure and maintain appropriate insurance coverage as set forth in Paragraph
35, or if Licensee fails to comply with any material provision or condition of
this Agreement, then Sears may give notice of its intention to terminate this
Agreement, and this Agreement will automatically terminate, without penalty and
without liability for any damages as a result of such termination, if Licensee
fails to cure the default(s) causing such right to terminate within five (5)
business days of such notice of termination.

RIGHT TO TERMINATION ON CLOSING OF STORE
- ----------------------------------------

         39. Sears may, solely at Sears discretion, terminate this Agreement
with respect to any affected Licensed Business location without notice, due to
the closing of the Designated Sears Store. Licensee shall not be entitled to any
notice of such store closing prior to a public announcement of such closing.
Licensee waives any claim it may have against Sears for damages, if any,
incurred as a result of such closing.

RIGHT OF TERMINATION AFTER FIRE
- -------------------------------

         40. If any Designated Sears Store is damaged by fire or any other
casualty so that the Licensed Business area becomes untenantable, this Agreement
may be terminated with respect to such Licensed Business location, without
penalty and without liability for any damages as a result of such termination,
effective as of the date of such casualty, by either party giving the other
party written notice of such termination within twenty (20) days after the
occurrence of such casualty. If such notice is not given, then this Agreement
shall not terminate, but shall remain in full force and effect and the parties
shall cooperate with each other so that Licensee may resume the conduct of
business as soon as possible.

                                       17


<PAGE>   18




SUBJECT TO STORE LEASES
- -----------------------

         41. If any Designated Sears Store is leased to Sears or is the subject
of an easement agreement, this Agreement shall be subject to all of the terms,
agreements and conditions contained in such lease or easement agreement. In the
event of the termination of any such lease by expiration of time or otherwise,
this Agreement shall immediately terminate with respect to affected Licensed
Business locations.

FUTURE OBLIGATIONS
- ------------------

         42. After the termination of this Agreement by expiration of time or
otherwise, Licensee shall have no right or interest in future contracts with
Sears relating to any operation similar to that under this Agreement, and Sears
may, without incurring any liability to Licensee:

                           (1) enter into an agreement for the operation of a
similar business with any person or organization Sears chooses, including, but
not limited to, Licensee or any of Licensee's counterparts,

                           (2) directly operate a similar business itself, or

                           (3) terminate the operation of the business.

GOODWILL
- --------

         43. Licensee acknowledges that the commission rate established by this
Agreement takes into consideration that all good will generated by the operation
of the Licensed Business inures completely to the benefit of Sears and that
Licensee has no right or interest in such good will. "Good Will" includes all
ownership rights in any information regarding the customers of the Licensed
Business.

CUSTOMER INFORMATION
- --------------------

         44. The Sears Information and any customer list developed by Licensee,
its employees or agents from the operation of, or from records generated as a
result of the operation of the Licensed Business (collectively, the "Customer
Information"), are deemed exclusively owned by Sears. Licensee shall not use,
permit use, disclose or permit disclosure of such Customer Information for any
purpose except the performance of this Agreement. Licensee shall at all times
maintain any such Customer Information, including lists, physically separate and
distinct from any customer information Licensee may maintain that is unrelated
to the Licensed Business. Licensee shall not reproduce, release or in any way
make available or furnish, either directly or indirectly, to any person, firm,
corporation, association or organization at any time, any such Customer

                                       18


<PAGE>   19



Information which will or may be used to solicit sales or business from such
customers, including but not limited to the type of sales or business covered by
this License Agreement. Upon expiration or termination of this Agreement for any
reason, Licensee shall immediately deliver all copies of lists of customers and
copies of all other such Customer Information to Sears; and Licensee, its
officers, employees, successors and assigns, shall not use any such Customer
Information to solicit any of such customers. Licensee shall protect all such
Customer Information from destruction, loss or theft during the term of this
Agreement, and until all copies of customer lists and copies of all other
Customer Information are turned over to Sears. Licensee acknowledges that there
is no adequate remedy at law for violation by Licensee of this Paragraph 44 and,
in the event of breach of this Paragraph 44, preliminary or permanent injunctive
relief would be appropriate.

SEARS OPTION TO PURCHASE LICENSEE'S EQUIPMENT
- ---------------------------------------------

         45. In the event of the termination of this Agreement by expiration of
time or otherwise, Sears shall have the right, but not the obligation, to
purchase from Licensee, and Licensee shall convey and sell to Sears, such items
of Licensee's Equipment as Sears may designate in a written notice given to
Licensee at least twenty (20) days prior to the effective date of such
termination. Sears shall pay Licensee the fair market value of such items as of
the effective date of such termination. In the event that Licensee and Sears are
unable to agree upon such fair market value, at Sears option, such value shall
be ascertained by an independent appraiser mutually acceptable to Licensee and
Sears. Any fee of such appraiser shall be borne equally by Licensee and Sears.
At any time, Sears may waive its right to purchase and have no obligation to
Licensee.

ACTIONS UPON TERMINATION OR EXPIRATION
- --------------------------------------

         46. Upon the termination of this Agreement by expiration of time or
otherwise, Licensee shall, at its expense, immediately remove all of Licensee's
Equipment (except such of Licensee's Equipment as may be purchased by Sears as
provided in Paragraph 45) from Sears premises and shall, without delay and at
Licensee's expense, repair any damage to Sears premises caused by such removal.

SURVIVAL OF OBLIGATIONS
- -----------------------

         47. No termination of this Agreement, by expiration of time or
otherwise, shall relieve the parties of liability for obligations arising out of
the operation of the Licensed Business before termination.

                                       19


<PAGE>   20



LICENSES, LAWS, ORDINANCES
- --------------------------

         48. Licensee shall, at its expense, obtain all permits and licenses
which may be required under any applicable Federal, state, or local law,
ordinance, rule or regulation by virtue of any act performed in connection with
the operation of the Licensed Business. Licensee shall comply fully with all
applicable Federal, state and local laws, ordinances, rules and regulations,
including, but not limited to, all rules and regulations of the Federal Trade
Commission.

FEES, TAXES
- -----------

         49. Licensee shall, at its expense, pay and discharge all license fees,
business, use, sales, gross receipts, income, property or other applicable taxes
or assessments which may be charged or levied by reason of any act performed in
connection with the operation of the Licensed Business, excluding, however, all
taxes and assessments applicable to Sears income from Sears Commission or
applicable to Sears property.

REMEDIES CUMULATIVE
- -------------------

         50. The remedies provided in this Agreement are cumulative, and shall
not affect in any manner any other remedies that either party may have for any
default or breach by the other party. The exercise of any right or remedy shall
not constitute a waiver of any other right or remedy under this Agreement or
provided by law or equity. No waiver of any such right or remedy shall be
implied from failure to enforce any such right or remedy other than that to
which the waiver is applicable, and only for that occurrence.

ASSIGNS
- -------

         51. The provisions of this Agreement shall be binding upon Licensee and
upon Licensee's successors and assigns and shall be binding upon and inure to
the benefit of Sears, its successors and assigns.

ASSIGNMENT BY SEARS
- -------------------

         52. Sears may assign this Agreement to any successor or affiliate of
Sears or any assignee which may result from any merger, consolidation or
reorganization, or to another company which acquires all or substantially all of
the business or assets of Sears, without the consent of Licensee.

CONFIDENTIALITY
- ---------------

         53. (a) Information furnished by Sears to Licensee or which becomes
known to Licensee through Licensees operation of the Licensed Business or
Licensees relationship with Sears is confidential and proprietary to Sears
(collectively, the

                                       20


<PAGE>   21



"Confidential Information"). All such Confidential Information shall be held in
utmost confidence by Licensee. All Confidential Information, including, but not
limited to, information regarding Sears stores, and any other information not
specifically designated by Sears for release to the public that may come into
the possession of Licensee during the Term of this Agreement shall be delivered
to Sears upon request by Sears to Licensee without making or retaining copies or
portions of the Confidential Information.

                  (b) The terms and content of this Agreement, including but not
limited to, exhibits attached hereto, and any other agreements entered into
pursuant to this Agreement shall at all times remain confidential between Sears
and Licensee and shall not be revealed to any third party without the prior
written consent of the other party except as required under law or regulation or
is permitted by this Agreement.

                  (c) The provisions of this Paragraph 53 shall survive the
expiration or termination of this Agreement.

NOTICES
- -------

         54. All notices provided for or which may be given in connection with
this Agreement shall be in writing and given by personal delivery or certified
or registered mail with postage prepaid and return receipt requested or its
equivalent, such as private express courier. Notices given by Licensee to Sears
shall be addressed to:

                           SEARS, ROEBUCK AND CO.
                           Attention:     Vice President and General Manager,
                                          Licensed Businesses,
                                          Department 725 E3-359B
                           3333 Beverly Road
                           Hoffman Estates, Illinois  60179

Notices given by Sears to Licensee shall be addressed to:

                           COLE GIFT CENTERS, INC.
                           Attention:  President
                           5340 Avion Park Drive
                           Highland Heights, Ohio  44143
                           (216) 473-2000

Notices if so sent by mail shall be deemed to have been given when deposited in
the mail or with the private courier.

SEVERABILITY
- ------------

         55. If any provision in this Agreement is held to be invalid, illegal
or unenforceable by a court of competent jurisdiction, such invalidity,
illegality or unenforceability shall not affect any other provision of this
Agreement, and this

                                       21


<PAGE>   22



Agreement shall be construed as if such invalid, illegal or unenforceable
provision had never been included.

GOVERNING LAWS
- --------------

         56. This Agreement shall be interpreted and governed by the internal
substantive laws of the State of Illinois.

ENTIRE AGREEMENT
- ----------------

         57. This Agreement sets forth the entire agreement and understanding
between the parties with respect to the Licensed Business. This Agreement shall
not be supplemented, modified or amended except by a written instrument signed
by duly authorized representatives of Licensee and Sears, and no person has or
shall have the authority to supplement, modify or amend this Agreement in any
other manner.

PARAGRAPH TITLES
- ----------------

         58. The paragraph titles in this Agreement are for the mere convenience
of the parties, and shall not be considered in any construction or
interpretation of this Agreement.

AGREEMENT SUPERSEDED
- --------------------

         59. This Agreement supersedes the License Agreements made and entered
into as of January 15, 1989 and January 1, 1990, by and between Sears and COLE
KEY CORPORATION ("Superseded Agreements").

                  Such Superseded Agreements shall be deemed terminated as of
the close of business on December 31, 1994, provided however, that Licensee
shall be responsible for any and all obligations of the Licensee under the
Superseded Agreements arising out of the operation of the Licensed Business
prior to the termination of the Superseded Agreements.

                                       22


<PAGE>   23



         IN WITNESS WHEREOF, the parties have executed this Agreement or caused
this Agreement to be executed on their behalf by duly authorized officers or
representatives.

                                   SEARS, ROEBUCK AND CO.

                                   By: /s/ Kenneth Hux
                                      ------------------------------------------
                                            Vice President and General Manager,
                                            Licensed Businesses



                                   COLE GIFT CENTERS, INC.

                                   By: /s/ Suzanne Sutter
                                      ------------------------------------------
                                            President



                                       23


<PAGE>   24

                                   EXHIBIT A
                                   ---------


                     AUTHORIZED MERCHANDISE AND/OR SERVICES


The following items, merchandise lines and/or services are authorized for sale
by Licensee in the Licensed Business.

 1.






























                                       24


<PAGE>   25


                                   EXHIBIT B
                                   ---------


                         1995 ANNUAL INCENTIVE SCHEDULE


<TABLE>
<CAPTION>

Total Annual Net Sales (000)       Annual Incentive (000)
- ----------------------------       ----------------------
<S>                                     <C>   
            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

            ****                        ****

</TABLE>                           


Incentive amounts for annual Net Sales less than **** are due to Sears by
Licensee. Incentive amounts for annual Net Sales more than **** are due to
Licensee by Sears. Incentive payments for annual sales between plateaus will be
calculated by interpolating the difference between the corresponding incentive
amounts. If annual Net Sales exceed ****, the incentive amount will be
**** percent ****%) of Sears Commission in excess of ****. Incentive amounts
due either party are payable by January 31, 1996.




**** CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   













                                       25


<PAGE>   26

                                   EXHIBIT C
                                   ---------


                              COMMISSION SCHEDULE


The following Commission Rates shall be applicable to the portion of Net Sales
within the described Sales Range:

<TABLE>
<CAPTION>

            Sales Range                     Commission Rate
            -----------                     ---------------

          <S>                                     <C>   
               ****                               ****%

               ****                               ****%

               ****                               ****%

               ****                               ****%

               ****                               ****%

               ****                               ****%

</TABLE>


Commission rates shall be calculated per department. Sears Commissions shall be
deducted at the rate of **** percent ****%) of Net Sales and will be adjusted
at the end of each Sears fiscal quarter per the above schedule. Sears Commission
adjustments due either party will be made on the next regularly scheduled
settlement.




**** CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   
















                                       26
<PAGE>   27

                                   EXHIBIT D
                                   ---------



NEW DEPARTMENT
- --------------

        Sears will be responsible for the following in the
construction of a new department:

        1.        Perimeter walls, painted standard Sears colors.

        2.        Ceiling containing standard Sears fluorescent lighting.

        3.        Standard electrical outlets within the department.

        4.        Floor covered with Sears standard carpet/tile.

        Licensee will be responsible for all furniture, fixtures, equipment,
displays, cabinets, counters, plumbing (if requested), shelving, sinks, and
other such items. Licensee will also be responsible for any non-standard walls,
wall coverings, ceilings, lighting and electrical within the department.


RELOCATED DEPARTMENT
- --------------------

        If a department is required to relocate by Sears or if Licensee requests
(and Sears agrees) that the department be relocated, the financial
responsibilities for the relocation will be the same as for a New Department
with the following exceptions.

        1.       Sears will absorb **** percent (****%) of the un-depreciated
                 cost of furniture and fixtures that cannot be used in the new
                 location. A five year straight line method of depreciation will
                 be used to determine the un-depreciated cost.


REMODELED DEPARTMENT
- --------------------

        Licensee shall at its sole expense remodel the department at the same
time Sears remodels the Designated Sears Store.




**** CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   


                                       27


<PAGE>   28



                             LOCATION RIDER APPROVAL

                        GIFT CENTERS AND KEY DEPARTMENTS

                   FINITE #195015 & 195086 & 195115 & 195215

        THIS LOCATION APPROVAL RIDER is made and entered into as of December 19,
1996, by and between SEARS, ROEBUCK AND CO., a New York corporation,
(hereinafter called "Sears") and COLE GIFT CENTERS, INC. (hereinafter called
"Licensee").

        Reference is made to the License Agreement, entered into on the 16th day
of March, 1995, ("License Agreement") by and between Sears and Licensee wherein
Sears licenses Licensee to have the privilege of conducting and operating, and
Licensee agrees to operate, pursuant to the terms, provisions and conditions
contained in the License Agreement, a licensed business for gift centers and/or
key departments (hereinafter referred to as "Licensed Business"), at locations
in those Sears stores designated by Location Riders.

        Sears and Licensee hereby agree that the following concession
location(s) are approved:

REGION    DIST.   STORE   LOCATION
- ------    -----   -----   --------
See Attached List

        The License Agreement, as so amended, is hereby ratified and confirmed
including any mutual rights of termination.

        IN WITNESS WHEREOF, Sears and Licensee have signed this Location
Approval Rider as of the above date by their duly authorized officers or agents.


                                           SEARS, ROEBUCK AND CO.



                                           By 
                                               --------------------------------
                                               Vice President & General Manager
                                               Licensed Businesses



                                           COLE GIFT CENTERS, INC.



                                           By   /s/ Suzanne Sutter
                                               --------------------------------
                                               President
                                                                Suzanne Sutter
<PAGE>   29

                              COLE GIFT LOCATIONS

REGION        DIST          STORE         LOCATION              STATE
- ------        ----          -----         --------              -----
SW            241           1158          HONOLULU              HI
NW            243           1009          SEATTLE               WA            
NW            243           1059          SEATTLE/AURORA        WA
NW            243           1069          REDMOND               WA            
NW            243           1099          FEDERAL WAY           WA
NW            243           1109          LYNNWOOD              WA
NW            243           1129          TACOMA                WA            
NW            243           1139          TUKWILA               WA            
NW            243           2309          SILVERDALE            WA
NW            244           1079          PORTLAND              OR
SW            245           1208          FRESNO                CA            
SW            245           1228          SACRAMENTO/ARDEN      CA
SW            245           1288          STOCKTON              CA
SW            245           1318          BAKERSFIELD           CA
SW            245           1408          SACRAMENTO            CA
SW            245           1538          CITRUS HEIGHTS        CA
SW            245           1618          MODESTO               CA            
SW            245           1978          RENO                  NV            
SW            245           2138          SANTA BARBARA         CA
SW            246           1019          PLEASANTON            CA
SW            246           1039          OAKLAND CA            
SW            246           1199          SAN MATEO             CA
SW            246           1238          MOUNTAIN VIEW         CA
SW            246           1248          HAYWARD               CA            
SW            246           1368          CONCORD               CA            
SW            246           1468          CUPERTINO             CA
SW            246           1478          SAN BRUNO             CA
SW            246           1488          EASTRIDGE/SAN JOSE    CA
SW            246           1658          SANTA ROSA            CA
SW            246           1688          SALINAS               CA            
SW            246           1958          SAN JOSE              CA
SW            246           2308          SANTA CRUZ            CA
SW            247           1298          RIVERSIDE             CA
SW            247           1328          LAS VEGAS             NV
SW            247           1358          CHULA VISTA           CA
SW            247           1398          SAN BERNARDINO        CA
SW            247           1438          EL CAJON              CA
SW            247           1648          NORTH SAN DIEGO       CA
SW            247           1668          LAS VEGAS MEADOWS     NV
SW            247           1678          CARLSBAD              CA
                                                          
                                       2
<PAGE>   30


SW            247           1758          ESCONDIDO             CA
SW            247           1868          MORENO VALLEY         CA
SW            248           1008          LOS ANGELES/BOYLE     CA
SW            248           1018          BALDWIN/LOS ANGELES   CA
SW            248           1048          PASADENA              CA
SW            248           1068          PALMDALE              CA
SW            248           1088          GLENDALE              CA
SW            248           1168          LOS ANGELES VALLEY    CA
SW            248           1178          SANTA MONICA          CA
SW            248           1179          CANOGA PARK           CA
SW            248           1189          WEST COVINA           CA
SW            248           1209          LONG BEACH            CA
SW            248           1268          BUENA PARK            CA
SW            248           1278          TORRANCE              CA
SW            248           1309          DOWNEY                CA            
SW            248           1378          ORANGE                CA            
SW            248           1388          COSTA MESA            CA
SW            248           1448          OXNARD                CA            
SW            248           1508          NORTHRIDGE            CA
SW            248           1518          CERRITOS              CA
SW            248           1548          LAGUNA HILLS          CA
SW            248           1568          CARSON                CA            
SW            248           1598          CITY OF INDUSTRY      CA
SW            248           1608          WESTMINSTER           CA
SW            248           1638          BREA                  CA            
SW            248           1748          MONTCLAIR             CA
SW            248           1838          BURBANK               CA            
SW            248           2318          THOUSAND OAKS         CA
NW            249           1029          SPOKANE               WA            
NW            249           1118          SALT LAKE CITY        UT
NW            249           1558          MURRAY                UT            
NW            249           1718          OGDEN                 UT            
NW            250           1031          DENVER/CHERRY CREEK   CO
NW            250           1071          DENVER/WESTLAND       CO
NW            250           1141          AURORA                CO            
NW            250           1221          COLORADO SPRINGS      CO
NW            250           1271          DENVER/SOUTHWEST      CO
SW            251           1078          EAST MESA             AZ
SW            251           1287          ALBUQUERQUE           NM
SW            251           1317          EL PASO               TX            
SW            251           1338          TUCSON                AZ 
SW            251           1458          SCOTTSDALE            AZ
SW            251           1588          PHOENIX               AZ
SW            251           1628          MESA                  AZ

                                       3

<PAGE>   31

NW            252           1032          BROOKLYN CENTER             MN
NW            252           1040          EAU CLAIRE                  WI
NW            252           1052          SAINT PAUL                  MN
NW            252           1112          MINNETONKA                  MN
NW            252           1122          MAPLEWOOD                   MN
NW            252           1132          BURNSVILLE                  MN
NW            252           1142          EDEN PRAIRIE                MN
NW            252           1722          BLOOMINGTON                 MN
NW            252           2082          FARGO                       ND
NW            252           2500          DULUTH                      MN
CN            253           1012          DES MOINES                  IA
CN            253           1041          OMAHA                       NE
CN            253           1072          WATERLOO                    IA
CN            253           2191          LINCOLN                     NE
CN            253           2212          CEDAR RAPIDS                IA
CN            254           1101          OVERLAND PARK               KS
CN            254           1161          WICHITA                     KS
CN            254           2131          SALINA                      KS
SC            255           1211          OKLAHOMA CITY               OK
SC            255           1247          LUBBOCK                     TX
SC            255           1261          MIDWEST CITY                OK
SC            255           2177          WICHITA FALLS               TX
SC            256           1097          SAN ANTONIO                 TX
SC            256           1137          AUSTIN/HANCOCK              TX
SC            256           1167          SAN ANTONIO/CENTRAL PARK    TX
SC            256           1217          CORPUS CHRISTI              TX
SC            256           1277          SAN ANTONIO/INGRAM PARK     TX
SC            256           1307          ABILENE                     TX
SC            256           1357          AUSTIN/BARTON CREEK         TX
SC            256           1397          ODESSA                      TX
SC            256           1427          SAN ANTONIO/ROLLING OAKS    TX
SC            256           2507          McALLEN                     TX
SC            257           1057          DALLAS/VALLEY VIEW          TX
SC            257           1076          LEWISVILLE                  TX
SC            257           1077          SHREVEPORT                  LA
SC            257           1117          FORT WORTH                  TX
SC            257           1177          ARLINGTON                   TX
SC            257           1187          MESQUITE                    TX
SC            257           1207          RICHARDSON                  TX
SC            257           1227          DALLAS/REDBIRD              TX
SC            257           1267          FORT WORTH                  TX   
SC            257           1297          HURST                       TX
SC            257           1337          PLANO                       TX
SC            257           2147          IRVING                      TX

                                       4
<PAGE>   32

SC            258           1017          HOUSTON                       TX
SC            258           1067          HOUSTON/MEMORIAL              TX
SC            258           1107          PASADENA                      TX
SC            258           1127          HOUSTON/SHEPHERD              TX
SC            258           1197          HOUSTON/WESTWOOD              TX
SC            258           1237          HOUSTON/GREENSPOINT           TX
SC            258           1257          HOUSTON/BAYBROOK              TX
SC            258           1327          BAYTOWN                       TX
SC            258           1377          HOUSTON/WILLOWBROOK           TX
SC            258           1407          BEAUMONT                      TX
SC            258           1417          HOUSTON/DEERBROOK             TX
SC            258           1457          HOUSTON/WOODLANDS             TX
CN            259           1062          BROOKFIELD                    WI
CN            259           1082          GREENDALE                     WI
CN            259           1102          MILWAUKEE/NORTH RIDGE         WI
CN            259           2990          ROCKFORD/CHERRYVALE           IL
CN            260           1020          CHICAGO/79TH STREET           IL
CN            260           1030          CHICAGO/WESTERN AVENUE        IL
CN            260           1090          CHICAGO/HARLEM                IL
CN            260           1290          NILES/GOLF MILL               IL
CN            260           1300          OAKBROOK                      IL
CN            260           1380          CHICAGO/IRVING PARK           IL
CN            260           1510          CALUMET CITY                  IL
CN            260           1570          SCHAUMBURG                    IL
CN            260           1620          VERNON HILLS                  IL
CN            260           1650          MERRILLVILLE                  IN
CN            260           1660          AURORA/FOX VALLEY             IL
CN            260           1740          JOLIET                        IL
CN            260           1750          ORLAND PARK                   IL
CN            260           1820          WEST DUNDEE                   IL
CN            260           1840          CHICAGO RIDGE                 IL
CN            260           1921          MATTESON                      IL
CN            261           1182          ST. PETERS                    MO
CN            261           1270          SAINT LOUIS/CRESTWOOD         MO
CN            261           1330          EVANSVILLE/WASHINGTON SQ      IN
CN            261           1500          SAINT ANN                     MO
CN            261           1630          FLORISSANT                    MO
CN            261           1640          FAIRVIEW HEIGHTS              IL
CN            261           1690          CHESTERFIELD                  MO
CN            261           1780          SPRINGFIELD                   IL
SC            262           1016          LITTLE ROCK                   AR
SC            262           1026          MEMPHIS/RALEIGH SPRINGS       TN
SC            262           1186          MEMPHIS/POPLAR                TN
SC            262           1206          NORTH LITTLE ROCK             AR
                                                                        
                                        5
<PAGE>   33
                                                                        
SC            262           1316          NASHVILLE/HICKORY HOLLOW      TN
SC            262           1386          NASHVILLE                     TN
SC            262           2806          MEMPHIS/HICKORY RIDGE         TN
SC            263           1086          BATON ROUGE                   LA
SC            263           1106          JACKSON                       MS
SC            263           1226          NEW ORLEANS/CLEARVIEW         LA
SC            263           1286          GRETNA/OAKWOOD                LA
SC            263           1306          HATTISBURG                    MS
SC            263           1347          LAFAYETTE                     LA
NC            264           1140          GRAND RAPIDS                  MI
NC            264           1170          LANSING                       MI
NC            264           1590          SAGINAW                       MI
NC            264           1800          MISHAWAKA/UNIVERSITY PARK     IN
NC            264           1830          FORT WAYNE/GLENBROOK          MI
NC            265           1100          FLINT                         MI
NC            265           1180          PONTIAC                       MI
NC            265           1220          TOLEDO                        OH
NC            265           1250          LINCOLN PARK                  MI
NC            265           1450          ROSEVILLE                     MI
NC            265           1460          LIVONIA                       MI
NC            265           1490          TROY                          MI
NC            265           1700          DEARBORN                      MI
NC            265           1720          STERLING HEIGHTS              MI
NC            265           1760          NOVI                          MI
CN            266           1470          GREENWOOD                     IN
CN            266           1540          LAFAYETTE                     IN
                                          SQUARE/INDIANAPOLIS           
CN            266           1580          LEXINGTON                     KY
CN            266           1600          INDIANAPOLIS/CASTLETON        IN
                                          SQUARE                        
CN            266           1790          LOUISVILLE/OKOLONA            KY
CN            266           1850          LOUISVILLE/OXMOOR             KY
CN            266           1980          LAFAYETTE                     IN
CN            266           2160          CLARKSVILLE                   IN
CN            267           1202          BEAVER CREEK/DAYTON           OH
CN            267           1280          SPRINGDALE                    OH
CN            267           1370          COLUMBUS/EASTLAND             OH
CN            267           1440          COLUMBUS/NORTHLAND            OH
CN            267           1560          DAYTON MALL                   OH
CN            267           1610          CINCINNATI/NORTHGATE          OH
CN            267           1730          FLORENCE                      KY
CN            267           1810          CINCINNATI/EASTGATE           OH
SE            268           1115          HAMILTON PL.                  TN
                                          MALLI CHATTANOOGA             
                                                                        
                                        6
<PAGE>   34
                                                                        
SE            268           1185          ASHEVILLE                     NC
SE            268           1315          CHATTANOOGA/NORTHGATE         TN
SE            268           1395          KNOXVILLE/WEST TOWN           TN
SE            268           1675          KNOXVILLE/EAST TOWN           TN
SE            268           1804          BARBOURSVILLE                 WV
SE            268           1954          CHARLESTON                    WV
SE            268           2265          JOHNSON CITY                  TN
SE            268           2825          KINGSPORT                     TN
SC            269           1096          PENSACOLA                     FL
SC            269           1126          MONTGOMERY                    AL
SE            269           1136          BIRMINGHAM                    AL
SC            269           1266          BIRMINGHAM EAST/CENTURY       AL
                                          PLAZA                         
SC            269           2056          FORT WALTON BEACH             FL
SC            269           2166          HUNTSVILLE                    AL
SC            269           2805          PANAMA CITY                   FL
SE            270           1145          COLUMBUS                      GA
SE            270           1155          ATLANTA/COBB/KENNESAW         GA
SE            270           1275          ATLANTA/NORTHLAKE             GA
SE            270           1385          ATLANTA/CUMBERLAND MALL       GA
SE            270           1435          MACON                         GA
SE            270           1565          ATLANTA/SOUTHLAKE             GA
SE            270           1685          ATLANTA/GWINNETT PL           GA
SE            270           1695          ALPHARETTA                    GA
NC            271           1051          STRONGSVILLE                  OH
NC            271           1310          ELYRIA                        OH
NC            271           1350          MENTOR                        OH
NC            271           1410          CANTON                        OH
NC            271           143?          MIDDLEBURG HEIGHTS            OH
NC            271           1474          YOUNGSTOWN                    OH
NC            271           1520          AKRON/CHAPEL HILL             OH
NC            271           1530          RICHMOND HEIGHTS              OH
NC            271           1670          ROLLING ACRES/AKRON           OH
NC            271           1710          NORTH OLMSTED                 OH
NC            271           1770          NORTH RANDALL                 OH
NC            272           1504          WILLIAMSVILLE                 NY
NC            272           1694          ERIE                          PA
NC            272           1984          HAMBURG/BUFFALO               NY
NC            272           2134          BUFFALO/WALDEN                NY
NC            272           2744          HORSEHEADS/ELMIRA             NY
NC            273           1034          ROSS PARK/PITTSBURGH          PA
NC            273           1334          PITTSBURGH/SOUTH HILLS        PA
NC            273           1344          PITTSBURGH/PENN CENTER        PA
NC            273           1594          MONACA                        PA
                                                                        
                                        7
<PAGE>   35
                                                                        
NC            273           1714          GREENSBURG                    PA
NC            273           1824          WEST MIFFLIN                  PA
SE            274           1025          DANVILLE                      VA
SE            274           1245          CHARLOTTE/SOUTHPARK           NC
SE            274           1335          GREENSBORO                    NC
SE            274           1375          WINSTON/SALEM                 NC
SE            274           1515          CHARLOTTE/EASTLAND            NC
SE            274           1545          SPARTANBURG                   SC
SE            274           1595          GREENVILLE                    SC
SE            274           1974          ROANOKE                       VA 
SE            274           2105          BURLINGTON                    NC
SE            275           1035          AUGUSTA                       GA  
SE            275           1066          JACKSONVILLE/AVENUES          FL
SE            275           1305          SAVANNAH                      GA
SE            275           1325          CHARLESTON                    SC
                                          HEIGHTS/NORTHWOODS                  
SE            275           1455          WILMINGTON                    NC
SE            275           1485          JACKSONVILLE/ORANGE PARK      FL
SE            275           1525          COLUMBIA                      SC
SE            275           1585          TALLAHASSEE                   FL
SE            275           1635          JACKSONVILLE                  FL
SE            275           1665          GAINESVILLE                   FL
SE            275           2815          ALBANY                        GA
SE            275           2855          CHARLESTON                    SC
SE            276           1005          LAKE WALES                    FL
SE            276           1006          OCALA                         FL
SE            276           1007          BRANDON                       FL
SE            276           1075          DAYTONA BEACH                 FL
SE            276           1175          MERRITT ISLAND                FL
SE            276           1225          ORLANDO/COLONIAL              FL
SE            276           1285          ORLANDO/SOUTH                 FL
SE            276           1295          SAINT PETERSBURG              FL
SE            276           1355          ALTAMONTE SPRINGS             FL
SE            276           1415          NORTH CLEARWATER              FL
SE            276           1465          TAMPA/UNIVERSITY MALL         FL
SE            276           1495          FORT MYERS                    FL
SE            276           1505          TAMPA BAY CENTER              FL
SE            276           1625          SARASOTA                      FL
SE            276           1955          LAKELAND                      FL
SE            276           2885          PORT RICHEY                   FL
SE            277           1055          CORAL SPRINGS                 FL
SE            277           1125          MIAMI/CORAL GABLES            FL
SE            277           1195          FT. LAUDERDALE                FL
SE            277           1205          POMPANO BEACH                 FL
                                                                        
                                        8
<PAGE>   36
                                                                        
SE            277           1345          MIAMI/WESTLAND/HIALEAH        FL
SE            277           1365          MIAMI/CUTLER RIDGE            FL
SE            277           1535          PLANTATION                    FL
SE            277           1645          BOCA RATON                    FL
SE            277           1655          MIAMI/AVENTURA                FL
SE            277           1705          WEST PALM BEACH               FL
SE            277           1715          MIAMI/INTERNATIONAL           FL
SE            277           1765          PALM BEACH GARDENS            FL
SE            277           1775          PEMBROKE PINES                FL
NC            279           1154          ALLENTOWN/WHITEHALL           PA
NC            279           1353          DEWITT/SYRACUSE               NY
NC            279           1534          SCRANTON                      PA
NC            279           1623          SYRACUSE/CLAY                 NY
NC            279           1784          JOHNSON CITY                  NY
NC            279           2074          STROUDSBURG                   PA
NC            279           2473          AUBURN                        NY
NC            279           2603          NEW HARTFORD                  NY
NC            279           2644          MUNCY                         PA
NC            279           2683          WATERTOWN                     NY
NE            280           1013          GLEN BURNIE                   MD
NE            280           1224          HARRISBURG                    PA
NE            280           1634          BALTIMORE/WEST                MD
NE            280           1644          LANCASTER                     PA
NE            280           1854          PARKVILLE                     MD
NE            280           1864          HUNT VALLEY/COCKEYSVILLE      MD
NE            281           1074          WALDORF                       MD
NE            281           1284          ALEXANDRIA                    VA
NE            281           1304          WHITE OAK/SILVER SPRINGS      MD
NE            281           1424          BETHESDA                      MD
NE            281           1604          LANDOVER                      MD
NE            281           1754          GAITHERSBURG                  MD
NE            281           1773          SALISBURY                     MD
NE            281           1814          FAIR OAKS/FAIRFAX             VA
NE            281           1844          COLUMBIA                      MD
NE            281           2664          FREDERICK                     MD
SE            282           1045          DURHAM                        NC
SE            282           1065          GLEN ALLEN                    VA
SE            282           1135          RICHMOND/CLOVER LEAF          VA
SE            282           1265          VIRGINIA BEACH                VA
SE            282           1274          RICHMOND                      VA
SE            282           1405          FAYETTEVILLE                  NC
SE            282           1445          RICHMOND/REGENCY SQUARE       VA
SE            282           1575          HAMPTON                       VA
SE            282           1615          CHESAPEAKE                    VA

                                        9
<PAGE>   37
                                                                        
SE            282           1805          RALEIGH                     NC      
SE            282           2225          GOLDSBORO                   NC      
SE            282           2635          ROCKYMOUNT                  NC
SE            282           2755          JACKSONVILLE                NC
NC            283           1093          SPRINGFIELD                 MA
NC            283           1103          ALBANY                      NY
NC            283           1113          ORANGE                      CT    
NC            283           1183          WATERBURY                   CT
NC            283           1193          WATERFORD                   CT
NC            283           1273          HOLYOKE                     MA      
NC            283           1303          DANBURY                     CT      
NC            283           1333          POUGHKEEPSIE                NY
NC            283           1443          MANCHESTER                  CT
NC            283           2343          LANESBORO/PITTSFIELD        MA
NC            283           2353          KINGSTON                    NY
NE            284           1003          SALEM                       NH
NE            284           1313          NASHUA                      NH
NE            284           2183          SOUTH PORTLAND              ME
NE            284           2443          MANCHESTER                  NH
NE            284           2583          BANGOR                      ME
NE            284           2663          PORTSMOUTH                  NH
NE            285           1033          NORTH ATTLEBORO             MA
NE            285           1053          SAUGUS                      MA
NE            285           1083          WARWICK                     RI
NE            285           1123          DEDHAM                      MA
NE            285           1133          LEOMINSTER                  MA
NE            285           1163          BURLINGTON                  MA
NE            285           1213          AUBURN                      MA      
NE            285           1253          PEABODY                     MA      
NE            285           1283          BRAINTREE                   MA
NE            285           1343          CAMBRIDGE                   MA
NE            285           1403          NATICK                      MA      
NE            285           2233          BROCKTON                    MA
NE            286           1114          BROOKLYN                    NY
NE            286           1264          HICKSVILLE                  NY
NE            286           1324          BAY SHORE                   NY
NE            286           1364          LAKE GROVE                  NY
NE            286           1404          MASSAPEQUA                  NY
NE            286           1444          WHITE PLAINS                NY
NE            286           1794          EAST NORTHPORT              NY
NE            286           1924          VALLEY STREAM               NY
NE            286           1944          YORKTOWN HEIGHTS            NY
NE            286           2933          NEW HYDE PARK               NY
NE            287           1064          LANGHORNE/OXFORD VALLEY     PA

                                       10
<PAGE>   38
     
NE            287           1084          PHILADELPHIA/COTTMAN        PA
                                          AVENUE                      
NE            287           1174          UPPER DARBY                 PA
NE            287           1254          WILMINGTON/PRICES CORNER    DE
NE            287           1354          WILLOW GROVE                PA
NE            287           1454          CORNWELLS HEIGHTS           PA
NE            287           1464          DEPTFORD                    NJ
NE            287           1484          READING                     PA
NE            287           1494          MOORESTOWN                  NJ
NE            287           1554          MAYS LANDING/HAMILTON       NJ
NE            287           1654          MEDIA                       PA
NE            287           1734          LAWRENCEVILLE               NJ
NE            287           1834          NORTH WALES                 PA
NE            287           1853          CONCORD MALL                DE
NE            287           1884          KING OF PRUSSIA             PA
NE            287           2374          VINELAND                    NJ
NE            287           2484          POTTSTOWN                   PA
NE            288           1044          JERSEY CITY/NEWPORT         NJ
NE            288           1094          HACKENSACK                  NJ
NE            288           1204          FREEHOLD                    NJ
NE            288           1294          WATCHUNG                    NJ
NE            288           1314          NEW BRUNSWICK               NJ
NE            288           1323          MIDDLETOWN                  NY
NE            288           1414          NANUET                      NY
NE            288           1434          WAYNE                       NJ
NE            288           1574          MIDDLETOWN                  NJ


                                       11
                                                                      
<PAGE>   39
                            LOCATION RIDER APPROVAL


                               OUTSIDE KEY SHOPS

                                 FINITE #195080

        THIS LOCATION APPROVAL RIDER is made and entered into as of December 6,
1996, by and between SEARS, ROEBUCK AND CO., a New York corporation,
(hereinafter called "Sears") and COLE GIFT CENTERS, INC. (hereinafter called
"Licensee").

        Reference is made to the License Agreement, entered into on the 16th day
of March, 1995, ("License Agreement") by and between Sears and Licensee wherein
Sears licenses Licensee to have the privilege of conducting and operating, and
Licensee agrees to operate, pursuant to the terms, provisions and conditions
contained in the License Agreement, a licensed business for gift centers and/or
key departments (hereinafter referred to as "Licensed Business"), at locations
in those Sears stores designated by Location Riders.

        Sears and Licensee hereby agree that the following concession
location(s) are approved:

REGION       DIST.    STORE     LOCATION
- ------       -----    -----     --------
See Attached List

        The License Agreement, as so amended, is hereby ratified and confirmed
including any mutual rights of termination.

        IN WITNESS WHEREOF, Sears and Licensee have signed this Location
Approval Rider as of the above date by their duly authorized officers or agents.


                                           SEARS, ROEBUCK AND CO.



                                           By 
                                              ----------------------------------
                                              Vice President & General Manager
                                              Licensed Businesses


                                           COLE  GIFT CENTERS, INC.


                                           By  /s/ Suzanne Sutter
                                              ----------------------------------
                                                President       Suzanne Sutter






<PAGE>   40


                 OUTSIDE KEY SHOP LOCATIONS

REGION      DIST        STORE       LOCATION             STATE
- ------      ----        -----       --------             -----
SC          262         1016        LITTLE ROCK             AR
SC          255         1021        TULSA/YALE              OK
NW          250         1031        DENVER/CHERRY CREEK     CO
SC          257         1057        DALLAS/VALLEY VIEW      TX
NW          243         1059        SEATTLE/AURORA          WA
CN          259         1062        BROOKFIELD              WI
SC          258         1067        HOUSTON/MEMORIAL        TX
NW          250         1071        DENVER/WESTLAND/        
                                    LAKEWOOD                CO
NE          288         1094        HACKENSACK              NJ
SC          258         1107        PASADENA                TX
NW          250         1111        COLORADO SPRINGS        CO
NW          249         1118        SALT LAKE CITY          UT
SC          258         1127        HOUSTON/SHEPHERD        TX
NC          264         1140        GRAND RAPIDS            MI
NE          285         1163        BURLINGTON              MA
SC          256         1167        SAN ANTONIO/
                                    CENTRAL PARK            TX
NC          264         1170        LANSING                 MI              
NC          265         1220        TOLEDO                  OH              
NE          280         1224        HARRISBURG              PA
SE          282         1265        VIRGINIA BEACH          VA
SW          248         1268        BUENA PARK              CA
SW          251         1287        ALBUQUERQUE             NM
NC          271         1310        ELYRIA                  OH              
SW          245         1318        BAKERSFIELD             CA
SW          247         1328        LAS VEGAS               NV
SW          251         1338        TUCSON                  AZ              
SW          246         1368        CONCORD                 CA              
CN          267         1370        COLUMBUS/EASTLAND       OH
SW          248         1378        ORANGE                  CA              
CN          260         1380        CHICAGO/IRVING PARK     IL
NE          281         1424        BETHESDA                MD
NC          271         1430        MIDDLEBURG HEIGHTS      OH
CN          267         1440        COLUMBUS/NORTHLAND      OH
NC          265         1490        TROY                    MI              
NC          271         1520        AKRON/CHAPEL HILL       OH
NC          264         1830        FORT WAYNE/GLENBROOK    MI
NC          271         1474        YOUNGSTOWN              OH
NW          249         2118        PROVO                   UT              
NW          250         2281        PUEBLO                  CO              
                                                        
                                       2
<PAGE>   41



                   AGREEMENT TO AMEND EXTEND LICENSE AGREEMENT

               Finite #195015 & 195086 & 195115 & 195215 & 195080

                  THIS AGREEMENT is made as of the January 9, 1997, by and
between SEARS, ROEBUCK AND CO., a New York corporation (herein called "Sears"),
and COLE GIFTS CENTERS, INC., a Delaware corporation ("Licensee").

                  Reference is made to the License Agreement dated the 16th day
of March, 1995, by and between Sears and Licensee, wherein Sears licensed to
Licensee a certain area in the Sears retail stores designated in Location
Riders.

                  The License Agreement, as the same may heretofore have been
extended, amended, modified and/or supplemented, is referred to hereinafter as
the "License".

Whereas, the parties desire to extend the Term of the License and to amend the
License, Sears and Licensee agree as follows:

                  1.       The Term of said License shall be and hereby is
                           extended until December 31, 1998.

                  2.       The Sears commission for sales made under the
                           License between 12/29/96 through 12/27/97 ("Sears
                           1997 Fiscal Year") shall be per the terms of
                           Exhibit E attached hereto and hereafter made a
                           part of the License.

                  The License Agreement, as so amended, is hereby ratified and
confirmed, including any mutual rights of termination.

                  IN WITNESS WHEREOF, the parties have signed this Agreement to
Amend and Extend License Agreement as of the above date by their duly authorized
officer or agents.

                                       SEARS, ROEBUCK AND CO.

                                       By:
                                          --------------------------------------
                                          Vice President and General Manager
                                          Licensed Businesses



                                       COLE GIFT CENTERS, INC.

                                       By: /s/ Suzanne Sutter
                                          --------------------------------------
                                          President


<PAGE>   42


                                    EXHIBIT E
                                    ---------

                            1997 COMMISSION SCHEDULE

The following Commission Rates shall be applicable to the portion of Net Sales
within the described Sales Range:

             Sales Range                         Commission Rate
             -----------                         ---------------

                 ****                                 ****%

                 ****                                 ****%

                 ****                                 ****%

                 ****                                 ****%

                 ****                                 ****%

                 ****                                 ****%



Commission rates shall be calculated per department. Sears Commissions shall be
deducted at the rate of **** percent (****%) of Net Sales and will be adjusted
at the end of each Sears fiscal quarter per the above schedule. Sears Commission
adjustments due either party will be made on the next regularly scheduled
settlement.


**** CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR THE REDACTED PORTIONS OF    
     THIS EXHIBIT, AND SUCH CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED  
     SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.                   





<PAGE>   1

                                                                      EXHIBIT 21

                LIST OF SUBSIDIARIES OF COLE NATIONAL CORPORATION

                                State of          Names Subsidiaries
Corporation Name              Incorporation       Do Business Under
- ----------------              -------------       -----------------

Cole National Group, Inc.     Delaware

Cole Managed Vision, Inc.     Delaware

Bay Cities Optical Company    California          Montgomery Ward Vision 
                                                    Center

Cole Lens Supply, Inc.        Delaware            Contact Lens Supply
                                                  Contact Lens Supply Co.

Cole Vision Corporation       Delaware            Sears Optical
                                                  Elder-Beerman Optical
                                                  Montgomery Ward Vision
                                                    Center
                                                  BJ's Optical
                                                    Department
                                                  Phar-Mor Optical
                                                  Target Optical
                                                  Optical Factory Outlet

Cole Vision Canada, Inc.      New Brunswick,      Sears Optical
                              Canada                Vision Club

Cole Vision Services, Inc.    Delaware

Western States Optical, Inc.  Washington          Sears Optical

Cole Gift Centers, Inc.       Delaware            Keys N' Engraved Gifts
                                                  The Keyshop
                                                  The Keyshop (at Sears,
                                                  Venture & Montgomery
                                                    Ward)
                                                  The Gift Center
                                                  The Gift Center at
                                                    Sears
                                                  Personally Yours
                                                  Keys N' Things

Things Remembered, Inc.       Delaware            Things Remembered
                                                  Things Remembered-
                                                  Engraved Gifts
                                                  Things Engraved
                                                  HQ Gifts
                                                  Gifts Remembered
<PAGE>   2

                                                          (Continued) EXHIBIT 21


                LIST OF SUBSIDIARIES OF COLE NATIONAL CORPORATION

                                State of          Names Subsidiaries
Corporation Name              Incorporation       Do Business Under
- ----------------              -------------       -----------------

Cole Management               Delaware
  Services, Inc.

Pearle, Inc.                  Delaware

Pearle Service Corporation    Delaware

Pearle VisionCare, Inc.       California          Pearle Vision (HMO)

Pearle Vision Center of       Commonwealth        Pearle Vision Center
  Puerto Rico, Inc.           of Puerto Rico      Pearle Vision Express
                                                  Pearle Express

Pearle Vision Center
  Canada Limited              Ontario, Canada     Pearle Vision Center

Pearle Vision, Inc.           Delaware            Pearle Vision
                                                  Pearle Vision Center
                                                  Pearle Vision Express
                                                  Pearle Eyelab Express
                                                  Pearle Eye-Tech
                                                    Express
                                                  Pearle Express

Pearle Vision Managed Care
  HMO of Texas, Inc.          Texas



<PAGE>   1

                                                                      EXHIBIT 23



                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


     As independent public accountants, we hereby consent to the incorporation
of our report included in this Form 10-K, into the Company's previously filed
registration Statements on Form S-8 (Registration Statement No. 33-99552).



                                        ARTHUR ANDERSEN LLP

Cleveland, Ohio,
April 30, 1997.



<PAGE>   1

                                                                      EXHIBIT 24

                                POWER OF ATTORNEY

                            COLE NATIONAL CORPORATION


     KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of Cole National Corporation, a Delaware corporation, hereby constitutes
and appoints Jeffrey A. Cole, Wayne L. Mosley and Joseph Gaglioti, and each of
them, as the true and lawful attorney or attorneys-in-fact, with full power of
substitution and revocation, for the undersigned and in the name, place and
stead of the undersigned, to sign on behalf of the undersigned an Annual Report
on Form 10-K for the fiscal year ended February 1, 1997, pursuant to Section 13
of the Securities Exchange Act of 1934 and to sign any and all amendments to
such Annual Report, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission,
granting to said attorney or attorneys-in-fact, and each of them, full power and
authority to do so and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorney or attorneys-in-fact or any of them or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

     Executed as of the 14th day of April, 1997.



                                             /s/ Timothy F. Finley
                                             -----------------------------------
                                             Timothy F. Finley
                                             Director
<PAGE>   2

                                POWER OF ATTORNEY

                            COLE NATIONAL CORPORATION


     KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of Cole National Corporation, a Delaware corporation, hereby constitutes
and appoints Jeffrey A. Cole, Wayne L. Mosley and Joseph Gaglioti, and each of
them, as the true and lawful attorney or attorneys-in-fact, with full power of
substitution and revocation, for the undersigned and in the name, place and
stead of the undersigned, to sign on behalf of the undersigned an Annual Report
on Form 10-K for the fiscal year ended February 1, 1997, pursuant to Section 13
of the Securities Exchange Act of 1934 and to sign any and all amendments to
such Annual Report, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission,
granting to said attorney or attorneys-in-fact, and each of them, full power and
authority to do so and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorney or attorneys-in-fact or any of them or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

     Executed as of the 17th day of April, 1997.



                                             /s/ Irwin N. Gold
                                             -----------------------------------
                                             Irwin N. Gold
                                             Director
<PAGE>   3

                                POWER OF ATTORNEY

                            COLE NATIONAL CORPORATION


     KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of Cole National Corporation, a Delaware corporation, hereby constitutes
and appoints Jeffrey A. Cole, Wayne L. Mosley and Joseph Gaglioti, and each of
them, as the true and lawful attorney or attorneys-in-fact, with full power of
substitution and revocation, for the undersigned and in the name, place and
stead of the undersigned, to sign on behalf of the undersigned an Annual Report
on Form 10-K for the fiscal year ended February 1, 1997, pursuant to Section 13
of the Securities Exchange Act of 1934 and to sign any and all amendments to
such Annual Report, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission,
granting to said attorney or attorneys-in-fact, and each of them, full power and
authority to do so and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorney or attorneys-in-fact or any of them or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

     Executed as of the 24th day of April, 1997.



                                             /s/ Peter V. Handal
                                             -----------------------------------
                                             Peter V. Handal
                                             Director
<PAGE>   4

                                POWER OF ATTORNEY

                            COLE NATIONAL CORPORATION


     KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of Cole National Corporation, a Delaware corporation, hereby constitutes
and appoints Jeffrey A. Cole, Wayne L. Mosley and Joseph Gaglioti, and each of
them, as the true and lawful attorney or attorneys-in-fact, with full power of
substitution and revocation, for the undersigned and in the name, place and
stead of the undersigned, to sign on behalf of the undersigned an Annual Report
on Form 10-K for the fiscal year ended February 1, 1997, pursuant to Section 13
of the Securities Exchange Act of 1934 and to sign any and all amendments to
such Annual Report, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission,
granting to said attorney or attorneys-in-fact, and each of them, full power and
authority to do so and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorney or attorneys-in-fact or any of them or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

     Executed as of the 16th day of April, 1997.



                                             /s/ Brian B. Smith
                                             -----------------------------------
                                             Brian B. Smith
                                             President and Director
<PAGE>   5

                                POWER OF ATTORNEY

                            COLE NATIONAL CORPORATION


     KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of Cole National Corporation, a Delaware corporation, hereby constitutes
and appoints Jeffrey A. Cole, Wayne L. Mosley and Joseph Gaglioti, and each of
them, as the true and lawful attorney or attorneys-in-fact, with full power of
substitution and revocation, for the undersigned and in the name, place and
stead of the undersigned, to sign on behalf of the undersigned an Annual Report
on Form 10-K for the fiscal year ended February 1, 1997, pursuant to Section 13
of the Securities Exchange Act of 1934 and to sign any and all amendments to
such Annual Report, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission,
granting to said attorney or attorneys-in-fact, and each of them, full power and
authority to do so and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorney or attorneys-in-fact or any of them or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

     Executed as of the 24th day of April, 1997.



                                             /s/ Charles A. Ratner
                                             -----------------------------------
                                             Charles A. Ratner
                                             Director
<PAGE>   6

                                POWER OF ATTORNEY

                            COLE NATIONAL CORPORATION


     KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of Cole National Corporation, a Delaware corporation, hereby constitutes
and appoints Jeffrey A. Cole, Wayne L. Mosley and Joseph Gaglioti, and each of
them, as the true and lawful attorney or attorneys-in-fact, with full power of
substitution and revocation, for the undersigned and in the name, place and
stead of the undersigned, to sign on behalf of the undersigned an Annual Report
on Form 10-K for the fiscal year ended February 1, 1997, pursuant to Section 13
of the Securities Exchange Act of 1934 and to sign any and all amendments to
such Annual Report, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission,
granting to said attorney or attorneys-in-fact, and each of them, full power and
authority to do so and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as the undersigned might or could do in person, hereby ratifying and
confirming all that said attorney or attorneys-in-fact or any of them or their
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

     Executed as of the 24th day of April, 1997.



                                             /s/ Jeffrey A. Cole
                                             -----------------------------------
                                             Jeffrey A. Cole
                                             Chairman and Chief Executive
                                             Officer and Director
                                             (Principal Executive Officer and
                                             Principal Financial Officer)


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND THE CONSOLDATED STATEMENT OF INCOME FILED AS PART
OF THE ANNUAL REPORT ON FORM 10-K AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH ANNUAL REPORT ON FORM 10-K.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-START>                             FEB-04-1997
<PERIOD-END>                               FEB-01-1997
<CASH>                                          73,141
<SECURITIES>                                         0
<RECEIVABLES>                                   48,788
<ALLOWANCES>                                     3,068
<INVENTORY>                                    119,236
<CURRENT-ASSETS>                               270,423
<PP&E>                                         216,575
<DEPRECIATION>                                 100,918
<TOTAL-ASSETS>                                 582,843
<CURRENT-LIABILITIES>                          218,578
<BONDS>                                        317,547
<COMMON>                                            12
                                0
                                          0
<OTHER-SE>                                      19,706
<TOTAL-LIABILITY-AND-EQUITY>                   582,843
<SALES>                                        683,990
<TOTAL-REVENUES>                               683,990
<CGS>                                          221,304
<TOTAL-COSTS>                                  696,351
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              23,735
<INCOME-PRETAX>                               (34,392)
<INCOME-TAX>                                   (6,759)
<INCOME-CONTINUING>                           (27,633)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  (682)
<CHANGES>                                            0
<NET-INCOME>                                  (28,315)
<EPS-PRIMARY>                                   (2.50)
<EPS-DILUTED>                                        0
        

</TABLE>


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