COLE NATIONAL CORP /DE/
S-3/A, 1997-06-30
RETAIL STORES, NEC
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<PAGE>   1
 
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 30, 1997.
    
 
   
                                            REGISTRATION STATEMENT NO. 333-29401
    
================================================================================
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ---------------
 
   
                                AMENDMENT NO. 1
    
   
                                       TO
    
 
                                    FORM S-3
 
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                                ---------------
 
                           COLE NATIONAL CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                                    DELAWARE
                        (STATE OR OTHER JURISDICTION OF
                         INCORPORATION OR ORGANIZATION)
                                   34-1453189
                                (I.R.S. EMPLOYER
                             IDENTIFICATION NUMBER)
 
                                ---------------
                             5915 Landerbrook Drive
                          Mayfield Heights, Ohio 44124
                                 (216) 449-4100
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                                ---------------
                                WAYNE L. MOSLEY
                         Vice President and Controller
                           Cole National Corporation
                             5915 Landerbrook Drive
                          Mayfield Heights, Ohio 44124
                                 (216) 449-4100
           (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                   INCLUDING AREA CODE, OF AGENT FOR SERVICE)
 
                                ---------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                                  <C>
              DAVID P. PORTER, Esq.                                THOMAS F. MCKEE, Esq.
           Jones, Day, Reavis & Pogue                          Calfee, Halter & Griswold LLP
                   North Point                                      800 Superior Avenue
               901 Lakeside Avenue                                 Cleveland, Ohio 44114
              Cleveland, Ohio 44114                                   (216) 622-8200
                 (216) 586-3939
</TABLE>
 
                                ---------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
 
  As soon as practicable after this Registration Statement becomes effective.
                                ---------------
 
If any of the securities being registered on this Form are to be offered
pursuant to dividend or interest reinvestment plans, please check the following
box.  [ ]
 
If the securities being registered on this Form are being offered on a delayed
or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other
than securities offered only in connection with dividend or interest
reinvestment plans, check the following box.  [ ]
 
If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act registration statement number of the earlier effective
registration statement for the same offering.  [ ]
 
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
 
If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [ ]
                                ---------------
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
==========================================================================================================
                                                       PROPOSED MAXIMUM PROPOSED MAXIMUM
          TITLE OF SHARES                 AMOUNT        OFFERING PRICE      AGGREGATE        AMOUNT OF
         TO BE REGISTERED            TO BE REGISTERED    PER SHARE(1)   OFFERING PRICE(1) REGISTRATION FEE
- ----------------------------------------------------------------------------------------------------------
<S>                                <C>                 <C>              <C>              <C>
Class A Common Stock,
  par value $.001 per share........ 1,725,000 shares(2)      $41.00        $70,725,000      $21,431.82
==========================================================================================================
</TABLE>
 
(1) Estimated solely for the purpose of calculating the registration fee
    pursuant to Rule 457(c).
 
(2) Includes 225,000 shares that may be sold to cover over-allotments.
                                ---------------
THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT
SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF THE
SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.
================================================================================
<PAGE>   2
 
     INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
     REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
     SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR
     MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT
     BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR
     THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE
     SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE
     UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS
     OF ANY SUCH STATE.
 
   
                   SUBJECT TO COMPLETION, DATED JUNE 30, 1997
    
(COLE LOGO)
                                1,500,000 SHARES
                           COLE NATIONAL CORPORATION
                              CLASS A COMMON STOCK
                               ------------------
 
   
     All of the shares of Class A Common Stock, par value $.001 per share,
offered hereby (the "Offering") are being offered by Cole National Corporation,
a Delaware corporation (the "Company"). The Class A Common Stock ("Common
Stock") is the only class of common stock outstanding and each share of Common
Stock is entitled to one vote per share. The shares of Common Stock offered
hereby will be listed on the New York Stock Exchange under the symbol "CNJ." On
June 27, 1997, the last reported sale price of the Common Stock on the New York
Stock Exchange Composite Tape was $45.00 per share.
    
                               ------------------
 
     SEE "RISK FACTORS" BEGINNING ON PAGE 7 OF THE PROSPECTUS FOR A DISCUSSION
OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF SHARES
OF THE COMMON STOCK OFFERED HEREBY.
                               ------------------
 
   
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                               CRIMINAL OFFENSE.
    
 
<TABLE>
<CAPTION>
=================================================================================================
                                                           UNDERWRITING
                                        PRICE TO           DISCOUNTS AND         PROCEEDS TO
                                         PUBLIC           COMMISSIONS (1)        COMPANY (2)
- -------------------------------------------------------------------------------------------------
<S>                               <C>                  <C>                  <C>
Per Share........................           $                    $                    $
- -------------------------------------------------------------------------------------------------
Total (3)........................           $                    $                    $
=================================================================================================
</TABLE>
 
  (1) The Company has agreed to indemnify the several Underwriters against
      certain liabilities, including liabilities under the Securities Act of
      1933. See "Underwriting."
 
  (2) Does not include expenses payable by the Company estimated at $175,000.
 
  (3) The Company has granted to the Underwriters a 30-day option to purchase up
      to 225,000 additional shares of Common Stock solely to cover
      over-allotments, if any. If such option is exercised in full, the total
      Price to Public, Underwriting Discounts and Commissions and Proceeds to
      Company will be $        , $        and $        , respectively. See
      "Underwriting."
                               ------------------
 
     The shares of Common Stock are offered by the Underwriters, subject to
receipt and acceptance of the shares by them. The Underwriters reserve the right
to reject any order in whole or in part. It is expected that delivery of the
shares of Common Stock will be made against payment therefor at the offices of
McDonald & Company Securities, Inc. or through the facilities of the Depository
Trust Company on or about July   , 1997.
                 ---------------------------------------------
 
                   Joint Lead Managers and Joint Bookrunners
SMITH BARNEY INC.                                             MCDONALD & COMPANY
                                                               SECURITIES, INC.
                 ---------------------------------------------
                            DEUTSCHE MORGAN GRENFELL
 
                  The date of this Prospectus is July   , 1997
<PAGE>   3
 
                             AVAILABLE INFORMATION
 
     The Company is subject to the informational requirements of the Securities
Exchange Act of 1934 (the "Exchange Act"), and in accordance therewith files
reports, proxy statements and other information with the Securities and Exchange
Commission (the "Commission"). Such reports, proxy statements and other
information can be inspected and copied at the public reference facilities
maintained by the Commission at Room 1024, 450 Fifth Street, N.W., Washington,
D.C. 20549, and at the Commission's regional offices located at Seven World
Trade Center, 13th Floor, New York, New York 10048 and 500 West Madison Street,
Suite 1400, Chicago, Illinois 60661. Copies of such material may be obtained at
prescribed rates by writing the Commission, Public Reference Section, 450 Fifth
Street, N.W., Washington, D.C. 20549. The Commission maintains a Web site,
located at http://www.sec.gov, that contains reports, proxy and information
statements and other information regarding registrants, including the Company,
that file electronically with the Commission. The Company's Class A Common Stock
is listed on the New York Stock Exchange, and reports, proxy statements and
other information concerning the Company may also be inspected at the offices of
the New York Stock Exchange, Inc., 20 Broad Street, New York, New York 10005.
 
     The Company has filed with the Commission a registration statement (the
"Registration Statement," which term shall include any amendments thereto) on
Form S-3 under the Securities Act of 1933 (the "Securities Act"), with respect
to the shares of Common Stock offered hereby. This Prospectus does not contain
all the information set forth in the Registration Statement and the exhibits and
schedules thereto, certain parts of which are omitted in accordance with the
rules and regulations of the Commission, and to which reference is hereby made.
For further information, reference is hereby made to the Registration Statement
and the exhibits and schedules thereto.
 
     Unless the context otherwise requires, references herein to the "Company"
include the Company and its direct and indirect subsidiaries.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
     The following documents heretofore filed by the Company with the Commission
pursuant to the Exchange Act are incorporated by reference in this Prospectus
and shall be deemed to be a part hereof:
 
     1. The Company's Annual Report on Form 10-K for the year ended February 1,
1997 (File No. 1-12814).
 
     2. The Company's Quarterly Report on Form 10-Q for the period ended May 3,
1997 (File No. 1-12814).
 
     3. The description of the Company's Common Stock set forth in the Company's
Registration Statement on Form 8-A filed February 14, 1994, as amended April 6,
1994.
 
     4. The description of the Company's Stockholders' Rights Plan set forth in
the Company's Registration Statement on Form 8-A filed September 7, 1995.
 
   
     5. The Company's Current Report on Form 8-K/A-1 filed December 19, 1996
(File No. 1-12814) (includes financial statements for Pearle, Inc. for the
period ended September 30, 1996).
    
 
     All documents filed by the Company with the Commission pursuant to Section
13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this Prospectus
and prior to the termination of the Offering shall be deemed to be incorporated
by reference in this Prospectus and to be a part hereof from their respective
dates of filing. Any statement contained herein or in any document incorporated
or deemed to be incorporated shall be deemed to be modified or superseded for
all purposes of this Prospectus to the extent that a statement contained in this
Prospectus or in any subsequently filed document which also is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any
statement so modified or superseded shall not be deemed, except as so modified
or superseded, to constitute a part of this Prospectus.
 
     THE COMPANY HEREBY UNDERTAKES TO PROVIDE WITHOUT CHARGE TO EACH PERSON TO
WHOM A COPY OF THIS PROSPECTUS HAS BEEN DELIVERED, UPON WRITTEN OR ORAL REQUEST
OF SUCH PERSON, A COPY OF ANY AND ALL OF THE INFORMATION THAT HAS BEEN
INCORPORATED BY REFERENCE IN THIS PROSPECTUS (OTHER THAN EXHIBITS TO THE
 
                                        2
<PAGE>   4
 
INFORMATION THAT ARE INCORPORATED BY REFERENCE UNLESS SUCH EXHIBITS ARE
SPECIFICALLY INCORPORATED BY REFERENCE INTO THE INFORMATION THAT THIS PROSPECTUS
INCORPORATES). REQUESTS SHOULD BE DIRECTED TO TRACY L. BURMEISTER, SECRETARY,
COLE NATIONAL CORPORATION, AT THE COMPANY'S PRINCIPAL EXECUTIVE OFFICES, 5915
LANDERBROOK DRIVE, MAYFIELD HEIGHTS, OHIO 44124, TELEPHONE NUMBER (216)
449-4100. PERSONS REQUESTING COPIES OF EXHIBITS TO SUCH DOCUMENTS THAT WERE NOT
SPECIFICALLY INCORPORATED BY REFERENCE IN SUCH DOCUMENTS WILL BE CHARGED THE
COSTS OF REPRODUCTION AND MAILING.
 
     CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK,
INCLUDING STABILIZING BIDS, SYNDICATE COVERING TRANSACTIONS AND THE IMPOSITION
OF PENALTY BIDS. FOR A DISCUSSION OF THESE ACTIVITIES, SEE "UNDERWRITING."
 
                                        3
<PAGE>   5
 
                                  THE COMPANY
 
     Cole National Corporation (the "Company") is a leading vision care and
personalization retailer. The Company's businesses are conducted through two
principal operating units: (i) Cole Optical, consisting of Cole Vision
Corporation ("Cole Vision") and Pearle, Inc. ("Pearle"), which was acquired on
November 15, 1996; and (ii) Cole Gift, consisting of Things Remembered, Inc.
("Things Remembered") and Cole Gift Centers, Inc. ("CGC"). The Company also has
a 20% interest in Pearle Trust BV, which has 193 optical stores in the
Netherlands and Belgium. Cole Optical is the largest optical retail company in
the United States in terms of number of locations. Cole Gift operates the only
nationwide chain of gift stores offering "while you shop" gift personalization,
key duplicating, engraving, monogramming and related merchandise. With the
acquisition of Pearle, approximately 70% of the Company's net revenue is
expected to be derived from Cole Optical and the remaining 30% is expected to be
derived from Cole Gift. The Company differentiates itself from other specialty
retailers by providing value-added services at the point of sale at all of its
retail locations.
 
COLE OPTICAL
 
     Cole Vision operates principally under the "Sears Optical," "Montgomery
Ward Vision Center" and "BJ's Optical Department" names. As of May 3, 1997, Cole
Vision operated 1,146 locations in 46 states and Canada, including 750
departments on the premises of Sears department stores, 213 departments in
Montgomery Ward stores, 76 departments in BJ's Wholesale Club stores, 24
departments located in five other retailers and 83 freestanding stores operated
under the name "Sears Optical." Cole Vision departments are generally operated
under a lease or license arrangement through which the host store collects the
sales receipts, retains an agreed upon percentage of sales and remits the
remainder to Cole Vision on a weekly basis. Cole Vision's product line includes
a broad selection of prescription eyeglasses, contact lenses and accessories at
all of its locations. At most Cole Vision locations, a doctor of optometry
provides eye examination services on the premises. Each of Cole Vision's optical
departments are computer linked to its five centralized manufacturing
laboratories, enabling it to provide next day delivery on most eyewear when
requested by its customers.
 
     At May 3, 1997, Pearle's operations consisted of 355 company-owned and 327
franchised stores located in 43 states, Canada and the Caribbean. Pearle's
highly recognized brand name and slogan, Nobody Cares For Eyes More Than Pearle,
have been used for over 15 years. All Pearle stores operate in either an
"Express" or "Mainline" store format. Express stores contain a full surfacing
lab that can manufacture most glasses in approximately one hour. Mainline stores
can manufacture over 50% of prescriptions on-site in approximately one hour.
Other prescriptions are sent to a nearby Express location or to Pearle's main
laboratory in Dallas, which can generally complete orders for next day delivery
upon request. Like Cole Vision, a doctor of optometry provides eye examination
services at the Pearle stores. While Pearle stores also sell a broad range of
optical products, Pearle features well-recognized designer brand names which
appeal to the more affluent and fashion-conscious consumer.
 
     Cole Vision also offers a managed vision care program, which provides
comprehensive eyecare benefits marketed directly to employers, other employee
benefit plan sponsors and insurance companies, primarily under the name "Vision
One." Vision One's basic program gives employers the opportunity to offer their
employees a group discount at the managed vision care network with minimal
direct cost to the employer. An enhanced Vision One program allows employers to
provide their employees with prepaid eye examinations as well as pricing
discounts or reimbursements. Recently, all Pearle company-owned and a majority
of franchised locations were added to Cole Vision's managed vision care
programs.
 
COLE GIFT
 
     Cole Gift is comprised of personalization gift stores, operated by Things
Remembered and CGC, offering "while you shop" gift engraving, key duplicating,
glass etching and monogramming, as well as related merchandise. At May 3, 1997,
Things Remembered operated 793 locations consisting of 342 kiosks, 366 in-line
stores and 85 personalization superstores and CGC operated 498 departments in
host stores, primarily Sears. Things Remembered and CGC each offer a broad
assortment of both branded and private label gift
 
                                        4
<PAGE>   6
 
categories and items at prices generally ranging from $10 to $75. Most locations
also offer soft goods that can be monogrammed and custom embroidered in the
store or at a central fulfillment facility.
 
   
     The Company currently is exploring alternatives that may, if successful,
allow it to reduce the costs of its existing debt financing. There can be no
assurance that any of the approaches under review will be executed or, if
executed, will be successful in reducing the cost of the Company's debt
financing. See "Risk Factors -- Leverage."
    
 
                                  THE OFFERING
 
   
<TABLE>
    <S>                                                    <C>
    Common Stock offered by the Company..................  1,500,000 shares (1)
    Common Stock to be outstanding after the Offering....  13,626,932 shares (2)
    NYSE symbol..........................................  CNJ
</TABLE>
    
 
- ---------------
 
(1) Excludes up to 225,000 shares of Common Stock to be sold if the
    Underwriters' over-allotment option granted by the Company is exercised in
    full. See "Underwriting."
 
   
(2) Excludes 1,393,966 shares issuable upon the exercise of stock options and
    81,574 shares issuable upon exercise of warrants held by various investors
    outstanding as of June 23, 1997.
    
 
                                USE OF PROCEEDS
 
     The Company intends to use the net proceeds from the Offering for general
corporate purposes, which may include reducing outstanding indebtedness. In
addition, the Company may use the net proceeds to finance future acquisitions.
Pending application of the net proceeds as described above, the Company may
invest the net proceeds in short-term interest bearing securities.
 
                                        5
<PAGE>   7
 
                            SELECTED FINANCIAL DATA
 
     Set forth below are selected financial data of the Company for fiscal years
1992 through 1996 which have been derived from the Company's audited
consolidated financial statements for those years. Also set forth below are
selected summary financial data of the Company for the 13 weeks ended May 4,
1996 and May 3, 1997, which have been derived from unaudited financial
statements for those periods. Results for interim periods are not necessarily
indicative of full year results. See "Risk Factors--Seasonality." The Company's
fiscal year ends on the Saturday closest to January 31. Fiscal years are
identified according to the calendar year in which they begin. For example, the
fiscal year ended February 1, 1997 is referred to as "fiscal 1996." Fiscal 1995
consisted of a 53-week period; all other fiscal years presented consisted of
52-week periods. The information presented below should be read in conjunction
with "Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the consolidated financial statements and notes thereto included
elsewhere in this Prospectus.
 
<TABLE>
<CAPTION>
                                                                   FISCAL YEAR ENDED                       13 WEEKS ENDED
                                                  ----------------------------------------------------   -------------------
                                                  JAN. 30,   JAN. 29,   JAN. 28,   FEB. 3,    FEB. 1,     MAY 4,     MAY 3,
                                                    1993       1994       1995       1996     1997(a)      1996       1997
                                                  --------   --------   --------   --------   --------   --------   --------
                                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE INFORMATION)
<S>                                               <C>        <C>        <C>        <C>        <C>        <C>        <C>
OPERATING RESULTS:
  Net revenue...................................  $428,066   $472,888   $528,049   $577,091   $683,990   $142,890   $249,530
  Gross profit..................................   304,012    331,936    363,326    394,157    462,686     98,390    163,760
  Operating expenses............................   258,534    281,188    305,470    332,471    390,518     87,352    143,343
  Depreciation and amortization.................    13,581     13,516     14,892     15,730     20,129      4,235      7,815
  Business integration and other
    non-recurring charges (b)...................        --         --         --         --     64,400         --         --
                                                  --------   --------   --------   --------   --------   --------   --------
  Income (loss) from operations.................    31,897     37,232     42,964     45,956    (12,361)     6,803     12,602
  Interest expense, net.........................    22,262     21,799     23,216     21,388     22,031      5,052      8,231
  Income tax provision (benefit)................     4,165      2,361     (4,909)    10,810     (6,759)       771      1,923
                                                  --------   --------   --------   --------   --------   --------   --------
  Income (loss) from continuing operations......  $  5,470   $ 13,072   $ 24,657   $ 13,758   $(27,633)  $    980   $  2,448
                                                  ========   ========   ========   ========   ========   ========   ========
  Earnings (loss) per share.....................  $   1.09   $   2.47   $   2.62   $   1.32   $  (2.44)  $    .09   $    .20
  Weighted average shares outstanding (000's)...     5,004      5,283      9,395     10,415     11,333     10,435     12,019
  Supplementary earnings (loss) per share (c)...  $    .55   $   1.28   $   2.47   $   1.32   $  (2.44)  $    .09   $    .20
NUMBER OF UNITS (AT END OF PERIOD):
  Cole Vision...................................       769        774        938      1,013      1,138      1,022      1,146
  Pearle (d)....................................        --         --         --         --        686         --        682
  Things Remembered.............................       717        737        760        778        790        782        793
  CGC...........................................       594        586        589        587        501        504        498
                                                  --------   --------   --------   --------   --------   --------   --------
  Total.........................................     2,080      2,097      2,287      2,378      3,115      2,308      3,119
                                                  ========   ========   ========   ========   ========   ========   ========
BALANCE SHEET DATA (AT END OF PERIOD):
  Total assets..................................  $225,861   $257,944   $283,319   $300,781   $582,843   $290,672   $544,481
  Long-term debt................................   255,610    238,299    184,388    181,903    317,547    181,860    317,328
  Stockholders' equity (deficit)................  (123,957)   (75,070)     3,306     17,133     19,718     18,195     23,182
</TABLE>
 
- ---------------
 
(a) Includes results for Pearle from November 15, 1996 through February 1, 1997.
    On a pro forma basis, if the Pearle acquisition had occurred at the
    beginning of the period, the unaudited consolidated net revenue would have
    been $933.8 million and the pro forma loss from continuing operations would
    have improved by $1.8 million or $0.16 per share. See Note 2 to the Audited
    Consolidated Financial Statements included elsewhere in this Prospectus.
 
(b) Represents a pretax charge for business integration and other non-recurring
    items in 1996 primarily related to the acquisition of Pearle.
 
(c) Supplementary earnings per share have been calculated as if the offering in
    fiscal 1993 of Senior Notes (defined below) and the initial public offering
    in fiscal 1994 of the Common Stock had occurred on February 2, 1992. See the
    consolidated financial statements and notes thereto included elsewhere in
    this Prospectus.
 
(d) Includes Pearle franchised locations.
 
                                        6
<PAGE>   8
 
                                  RISK FACTORS
 
     This Prospectus and certain of the documents incorporated herein by
reference contain forward-looking statements that involve risks and
uncertainties. The Company's actual results could differ materially from those
anticipated in such forward-looking statements as a result of a variety of
factors, including those set forth in the following risk factors and elsewhere
in this Prospectus. Prospective investors should consider carefully the
following factors, in addition to the other information contained in this
Prospectus, prior to making an investment in the Common Stock.
 
LEVERAGE
 
   
     The Company owns its operating businesses through Cole National Group, Inc.
("CNG"). Although the Company itself has no outstanding indebtedness (other than
capital leases), CNG remains highly leveraged and its debt service requirements
are substantial. As of May 3, 1997, the Company had consolidated long-term debt
of $318 million, comprised principally of $165.8 million of the 11.25% Senior
Notes due 2001 (the "Senior Notes") and $150 million of the 9 7/8% Senior
Subordinated Notes due 2006 (the "Notes"), and stockholders' equity of $23.2
million. The consequences of such leverage may negatively impact, without
limitation, the ability of the Company (i) to obtain additional financing on
favorable terms; (ii) to service existing debt; and (iii) to comply with
financial and other covenants and operating restrictions imposed by the terms of
the indentures governing its existing long-term indebtedness.
    
 
     The Company currently expects that CNG and its subsidiaries will be able to
service the principal obligations on their indebtedness out of cash flow from
operations. The Company has no significant principal payment obligations under
any of its outstanding indebtedness until the Senior Notes mature in 2001. The
ability of CNG and its subsidiaries to satisfy their obligations will be
primarily dependent upon the future financial and operating performance of the
subsidiaries and upon the Company's and CNG's ability to renew or refinance
borrowings or to raise additional equity capital. Each of these alternatives is
dependent upon financial, business and other general economic factors affecting
the subsidiaries and the retailing business in particular, many of which are
beyond the control of the Company and its subsidiaries. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations --
Liquidity and Capital Resources."
 
     Upon the occurrence of a "change of control" of the Company, each holder of
the Senior Notes and each holder of the Notes would have the right to require
the repurchase of all or any part of such holder's Senior Notes or Notes at a
purchase price equal to 101% of the aggregate principal amount thereof, plus
accrued and unpaid interest thereof. A "change of control" would occur if a
single purchaser or purchasers acting together as a "group" (as defined under
the Exchange Act) acquires (through individual market purchases, negotiated
transactions, or otherwise) 50% or more of the total voting power of the voting
stock of the Company on a fully diluted basis. If such an event does occur,
there can be no assurance that the Company would have the ability to finance the
repurchase of the Senior Notes or the Notes that are tendered to it.
 
   
     The Company currently is reviewing alternatives that may allow it to reduce
the costs of its existing debt financing. There can be no assurance that any of
the approaches under review will be executed or, if executed, will be successful
in reducing the cost of the Company's debt financing.
    
 
     To the extent the Company repurchases or redeems Senior Notes or Notes at a
premium to their current book value, such repurchases or redemptions would
result in a charge to earnings which, if material, would be accounted for as an
extraordinary charge. The earliest optional redemption date, for the Senior
Notes, is October 1, 1998 at a redemption price of 105.625%.
 
COMPETITION
 
     The Company operates in highly competitive businesses. Cole Optical
competes with other optical companies, private ophthalmologists, optometrists
and opticians and a growing number of health maintenance organizations in a
highly fragmented marketplace. Pearle competes on the basis of its highly
recognized brand name, one-hour express service and by offering products which
appeal to the more affluent and fashion-
 
                                        7
<PAGE>   9
 
conscious consumer. Cole Vision competes primarily on the basis of the service
it provides as well as price and product quality, and the reputation of its host
stores. Cole Gift competes with other gift store retailers on the basis of the
value-added point of sale services that it provides as well as price and product
quality. Some of the Company's competitors have greater financial resources than
the Company.
 
RELATIONSHIPS WITH MAJOR HOST STORES
 
     All of the CGC and the vast majority of Cole Vision locations are operated
under the names of their respective host stores under leases or licenses, from
such host stores, that are terminable upon 60-90 days' notice. In addition, Cole
Vision operates its freestanding stores under the name "Sears Optical" pursuant
to a license agreement with Sears that is cancelable on 90 days notice. The
Company has enjoyed excellent relationships with its major host stores for over
40 years and has never had a lease terminated, other than in connection with a
store closing, relocation or major remodeling. However, there can be no
assurance that relationships with major host stores will remain stable in the
future or that any lease or license agreement between a host store and the
Company will not be terminated or adversely changed. There could be a material
adverse effect on the Company if the relationship with any major host store were
to terminate or change materially.
 
INTEGRATION OF PEARLE AND RISK OF FRANCHISING
 
     The acquisition of Pearle has been the largest acquisition made by the
Company. Acquisitions of the magnitude of Pearle are inherently subject to
significant risk. There can be no assurance that the Company will be able to
integrate the acquired Pearle operations successfully. Although the integration
has commenced, further consolidation of Cole Vision's and Pearle's operating,
control and administrative systems is planned. These efforts will continue to
require substantial attention from and place substantial demands upon the senior
management of Cole Vision and/or the Company, as well as require the cooperation
of Pearle's employees and franchisees.
 
     As a result of the acquisition of Pearle, the Company's consolidated gross
margin will decline from its historical levels. Pearle has a lower gross margin
than the Company due to the higher costs of in-store laboratories and lower
margin wholesale sales to franchised stores.
 
     In addition, the Company has never operated as a franchisor and will be
required to operate such business in accordance with applicable franchise laws
and regulations. The Company's plans for Pearle depend, in part, on the
Company's ability to continue Pearle's franchised operations, to improve
Pearle's relationships with its franchisees, and to attract new franchisees.
While franchisees representing over 70% of the franchised locations have agreed
to enter into new franchising arrangements with the Company, the Company's
flexibility in making changes to Pearle's franchised operations is limited by
laws and regulations governing the relationship with the franchisees and certain
other obligations.
 
SEASONALITY
 
     The Company's business historically has been seasonal with, on average,
approximately 30% of the Company's net revenue and approximately 50% of its
income from operations occurring in the fourth fiscal quarter because of the
importance of gift sales during the Christmas retailing season. Although the
acquisition of Pearle will moderate the seasonality of the Company due to
relatively lower levels of optical sales during the Christmas holiday season,
the Company's business will remain seasonal.
 
RISKS ASSOCIATED WITH FUTURE EXPANSION
 
     From time to time the Company engages in discussions regarding future
acquisitions. Acquisitions can result in unforeseen difficulties and can divert
a disproportionate amount of management time and attention. There can be no
assurance that future acquisitions will be completed or integrated successfully.
 
                                        8
<PAGE>   10
 
DIVIDEND POLICY; RESTRICTIONS ON PAYMENT OF DIVIDENDS
 
     The Company currently intends to retain earnings to support its growth
strategy and does not anticipate paying dividends in the foreseeable future.
Payment of future dividends, if any, will be at the discretion of the Company's
Board of Directors after taking into account various factors, including the
Company's financial condition, operating results, current and anticipated cash
needs and plans for expansion. The operations of the Company are and are
expected to be conducted through its direct and indirect subsidiaries. The
covenants in certain debt instruments to which CNG or its subsidiaries are a
party restrict the ability of CNG and its subsidiaries to make distributions to
the Company to enable the Company to pay dividends. The amount of dividends that
may be paid under each of these agreements is based in part on the operating
results of the Company's subsidiaries, and there can be no assurance as to the
amount or frequency of dividends that can be paid to the Company in future
years. See "Management's Discussion and Analysis of Financial Conditions and
Results of Operations -- Liquidity and Capital Resources."
 
ANTI-TAKEOVER PROVISIONS
 
     Certain provisions of the Company's Certificate of Incorporation (the
"Certificate") and By-Laws and of the Delaware General Corporation Law could
have the effect of deterring hostile takeovers or delaying or preventing changes
in control or management of the Company. In addition, the Company has adopted a
stockholders' rights plan that includes certain provisions which could have
similar anti-takeover effects. Any one of, or a combination of, the above
anti-takeover provisions could discourage a third party from attempting to
acquire control of the Company.
 
SHARES ELIGIBLE FOR FUTURE SALE
 
     The shares of Common Stock offered hereby will be freely transferable by
persons who are not affiliates of the Company without restriction or further
registration under the Securities Act. Virtually all of the Common Stock, other
than shares held by affiliates of the Company, are freely tradable. Shares of
Common Stock held by affiliates of the Company are subject to limitations on the
volume that may be sold other than sales pursuant to a registration statement
under the Securities Act or an applicable exemption from registration
thereunder, including sales pursuant to Rule 144 promulgated thereunder. The
Company and the executive officers and Directors of the Company have agreed
that, for a period of 120 days after the execution of the Underwriting
Agreement, they will not, without the prior written consent of McDonald &
Company Securities, Inc., offer, sell, contract to sell or otherwise dispose of
any unrestricted shares of Common Stock, other equity securities of the Company
or other securities convertible into or exercisable or exchangeable for any
shares of Common Stock or grant options to purchase any shares of Common Stock,
except in certain limited circumstances. The sale or issuance or the potential
for sale or issuance of such shares could have an adverse impact on the market
price of the Common Stock.
 
POSSIBLE VOLATILITY OF STOCK PRICE
 
     The public offering price per share of Common Stock has been determined by
negotiations among the Company and representatives of the Underwriters based in
part on the trading price of the Common Stock on the New York Stock Exchange and
may not be indicative of the price at which the Common Stock will trade after
completion of the Offering. In addition, the stock market has from time to time
experienced extreme price and volume volatility. These fluctuations may be
unrelated to the operating performance of particular companies whose shares are
traded and may adversely affect the market price of the Common Stock. The market
price of the Common Stock could also be subject to significant fluctuations in
response to the Company's operating results and other factors. There can be no
assurance that the market price of the Common Stock will not decline below the
price at which the shares of Common Stock are sold. See "Underwriting."
 
                                        9
<PAGE>   11
 
OTHER FACTORS AFFECTING FUTURE PERFORMANCE
 
     The Company's future liquidity, financial condition and operating results
may be materially affected by a variety of factors, some of which may be beyond
the control of the Company, including the Company's ability to select and stock
merchandise attractive to customers, general economic cycles affecting consumer
spending, weather factors affecting retail operations, its quality controls in
optical manufacturing and engraving, operating factors affecting customer
satisfaction, the mix of goods sold, pricing and other competitive factors, and
the seasonality of the Company's businesses.
 
                                       10
<PAGE>   12
 
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
RESULTS OF OPERATIONS
 
     The Company's fiscal year ends on the Saturday closest to January 31.
Fiscal years are identified according to the calendar year in which they begin.
For example, the fiscal year ended February 1, 1997 is referred to as "fiscal
1996." Fiscal 1996 consisted of a 52-week period. Fiscal 1995 and fiscal 1994
consisted of 53- and 52-week periods, respectively.
 
     The following is a discussion of the results of the Company's operations
for the three fiscal years ended February 1, 1997 and for the 13 week periods
ended May 3, 1997 and May 4, 1996.
 
13 WEEKS ENDED MAY 3, 1997 COMPARED TO 13 WEEKS ENDED MAY 4, 1996
 
     Net revenue for the first quarter of fiscal 1997 increased 75% to $249.5
million from $142.9 million for the same period in fiscal 1996. The increase was
primarily attributable to the acquisitions of Pearle and Sears Optical of Canada
in November 1996, which accounted for $85.5 million of the increase. For the
quarter, the Company's consolidated comparable store sales increased 5.4% in
fiscal 1997 and 7.6% in fiscal 1996. A strong comparable store sales increase of
10.9% at Cole Vision was primarily a result of successful eyewear promotions and
growth in managed vision care sales. Comparable store sales decreased 3.7% at
Cole Gift which was negatively impacted by the lower levels of mall traffic and
unseasonably bad weather in the early spring. In the first quarter of fiscal
1997, the Company began classifying capitation and other fees associated with
its growing managed vision care business as revenue, which previously had been
netted with operating expenses. The opening of additional Cole Gift and Cole
Vision units also contributed to the first quarter revenue increase. At May 3,
1997, the Company had 3,119 specialty service retail locations, including 327
franchised locations, compared to 2,308 at May 4, 1996.
 
     Gross profit increased to $163.8 million in the first quarter of fiscal
1997 from $98.4 million in the same period last year. The gross profit increase
was primarily attributable to the addition of Pearle, increased revenue at Cole
Vision and the classification of managed vision care fees as revenue. Gross
margins for the first quarter of fiscal 1997 and fiscal 1996 were 65.6% and
68.9%, respectively. The lower gross margin percentage resulted primarily from
the addition of Pearle which has a lower gross margin than the Company has
historically experienced due to the higher costs of in-store laboratories and
lower margin wholesale sales to franchised stores. This was partially offset by
revenue generated by Pearle's franchise royalties and fees, interest income on
Pearle's franchise notes receivable and the managed vision care fees, each of
which has no corresponding cost of goods sold.
 
     Operating expenses increased 64.1% to $143.3 million in the first quarter
of fiscal 1997 from $87.4 million in fiscal 1996, but as a percentage of
revenue, operating expenses decreased to 57.4% in fiscal 1997 from 61.1% in
fiscal 1996. The leverage improvement was primarily a result of the addition of
Pearle, which has lower operating expenses as a percentage of revenue than the
rest of the Company, along with leverage gains achieved by Cole Vision's
comparable store sales increase. Fiscal 1997 depreciation and amortization
expense of $7.8 million was $3.6 million more than fiscal 1996 reflecting the
addition of Pearle and an increase in capital expenditures.
 
     Income from operations increased 85.2% to $12.6 million for the first
quarter of fiscal 1997 from $6.8 million for the same period a year ago,
primarily the result of the Pearle acquisition and strong sales growth at Cole
Vision, offset in part by softer sales performance at Cole Gift.
 
     Net interest expense increased $3.2 million over the first quarter of
fiscal 1996 to $8.2 million. The increase was primarily attributable to the
additional interest on $150.0 million of Notes issued in connection with
financing the Pearle acquisition, partially offset by a decrease in interest
expense due to the purchase and subsequent retirement of $15.1 million of Senior
Notes in the second quarter of fiscal 1996.
 
     An income tax provision was recorded in the first quarter of both fiscal
1997 and fiscal 1996 using the Company's estimated annual effective tax rate of
44%.
 
                                       11
<PAGE>   13
 
     Net income increased to $2.4 million for the first quarter of fiscal 1997
from $1.0 million for the first quarter of fiscal 1996. The increase was due to
improvement in income from operations offset, in part, by the increase in net
interest expense.
 
     The Company's business historically has been seasonal with approximately
30% of its net revenue and approximately 50% of its income from operations
occurring in the fourth fiscal quarter because of the importance of gift sales
during the Christmas retailing season. Although the acquisition of Pearle will
moderate the seasonality of the Company due to relatively lower levels of
optical product sales during the Christmas holiday season, the Company's
business will remain seasonal. Therefore, results of operations for interim
periods are not necessarily indicative of full year results.
 
FISCAL 1996 COMPARED TO FISCAL 1995
 
     On November 15, 1996, the Company acquired certain assets and all of the
issued and outstanding common stock of Pearle. Immediately following the
acquisition, the Company sold Pearle Holdings B.V., Pearle's European
operations, to Pearle Trust B.V. The Company has a 20% common equity interest in
Pearle Trust B.V. which operates 193 stores in the Netherlands and Belgium. A
significant portion of the purchase price was financed by CNG, by the issuance
of the Notes. The acquisition of Pearle has been accounted for under the
purchase method of accounting. Accordingly, Pearle's results of operations have
been included in the Company's consolidated statement of operations since the
date of acquisition. For the eleven-week period, Pearle operated at
approximately a break-even level with net revenue of $58.3 million reflecting
the relatively lower level of optical retail sales during the holiday season. At
February 1, 1997, the Pearle system included 348 company-operated optical stores
and 338 franchised locations in the United States, Canada and the Caribbean. See
Notes 2 and 3 of the Notes to Audited Consolidated Financial Statements for
further discussion of the Pearle acquisition. Except as otherwise indicated, the
following discussion of net revenue, gross profit and operating expenses relates
to the Company on an historical basis without giving effect to the Pearle
acquisition.
 
     Net revenue increased 8.4% to $625.7 million in fiscal 1996 from $577.1
million in fiscal 1995. The increase in consolidated revenue was due to a
comparable store sales increase of 6.3% and to the opening of additional Cole
Gift and Cole Vision units including 75 optical locations in Canada as a result
of the acquisition of AOCO Limited in November 1996. This was partially offset
by one less week of sales in fiscal 1996 compared to fiscal 1995 and the closing
of 95 low-volume Cole Gift departments. Comparable store sales increased 10.7%
at Cole Vision primarily as a result of successful eyewear promotions and growth
in the managed vision care program. Comparable store sales increased 1.4% at
Cole Gift benefiting from the roll-out of monogrammed soft goods and the
introduction of new merchandise. At February 1, 1997, the Company had 3,115
specialty service retail locations including the Pearle company-operated stores
and 338 franchised locations, versus 2,378 at the end of the prior year.
 
     Gross profit increased to $429.4 million in fiscal 1996 from $394.2 million
in fiscal 1995. Gross margins for fiscal 1996 and fiscal 1995 were 68.6% and
68.3%, respectively. The increase in gross margin percentage was the result of
lower product costs, improved optical lab productivity and a higher level of
personalization in the sales mix at Things Remembered. In fiscal 1997, the
Company's consolidated gross margin is expected to decline from its historical
levels as Pearle has a lower gross margin than the Company due to the higher
costs of in-store laboratories and lower margin wholesale sales to franchised
stores partially offset by franchise royalties, fees and interest income on
franchise notes receivable which have no corresponding cost of goods sold.
 
     Operating expenses increased 8.2% to $359.8 million in fiscal 1996 from
$332.5 million the prior year. As a percentage of revenue, operating expenses
decreased to 57.5% in fiscal 1996 from 57.6% in fiscal 1995. Operating expenses
increased primarily due to higher advertising expenditures, payroll costs and
store occupancy expenses, partly offset by one less week in fiscal 1996.
Advertising expenditures at Cole Vision were increased for optical promotions to
encourage continued sales growth above last year's successful promotions.
Payroll costs increased because of more higher-volume retail units open in 1996,
including an increased number of Things Remembered personalization superstores,
and additional payroll to support increased sales.
 
                                       12
<PAGE>   14
 
Store occupancy expenses increased primarily as a result of the increased number
of Things Remembered personalization superstores and higher percentage rents
caused by increased comparable store sales. Fiscal 1996 depreciation and
amortization expense of $17.6 million was $1.9 million more than fiscal 1995
reflecting an increase in capital expenditures.
 
     In the fourth quarter of fiscal 1996, the Company recorded a $64.4 million
pre-tax charge for certain unusual and non-recurring items. Such charge was
primarily related to the acquisition of Pearle and included costs incurred
related to the integration and consolidation of Pearle into the Company's
operations, as well as certain other non-recurring charges. See Note 3 of the
Notes to Audited Consolidated Financial Statements for further discussion of the
business integration and other non-recurring charges.
 
     Income from operations excluding the charge for non-recurring items
increased 13.2% to $52.0 million in fiscal 1996 from $46.0 million the prior
year. The increase was primarily attributable to increased revenue, higher gross
margin and improved leveraging of operating expenses.
 
     Net interest expense for fiscal 1996 of $22.0 million was $0.6 million more
than that of the prior year. This increase was primarily due to $3.4 million of
additional interest expense related to the financing of the Pearle acquisition
offset by decreases in interest expense due to the retirement of $5.0 million of
the Senior Notes in November 1995, the purchase and subsequent retirement of
$15.1 million of Senior Notes in the second quarter of fiscal 1996, the
elimination of working capital borrowings and increased interest income from an
increase in temporary cash investments.
 
     The income tax benefit of $6.8 million for fiscal 1996 includes a $20.0
million income tax benefit related to the charge for business integration and
other non-recurring items. The effective income tax rate on income excluding the
charge for business integration and other non-recurring items was 44.0% in
fiscal 1996 and 1995. This rate reflects the significant impact of
non-deductible amortization of goodwill in both years. A more complete
discussion of income taxes is included in Note 9 of the Notes to Audited
Consolidated Financial Statements.
 
     The net loss in fiscal 1996 of $28.3 million included a $0.7 million
extraordinary loss, net of an income tax benefit of $0.5 million, recorded in
the second quarter in connection with the early extinguishment of debt
representing the payment of premiums, the write-off of unamortized discount and
other costs associated with purchasing the debt.
 
FISCAL 1995 COMPARED TO FISCAL 1994
 
     Net revenue increased 9.3% to $577.1 million in fiscal 1995 from $528.0
million in fiscal 1994. The increase in consolidated revenue was due to a
comparable store sales increase of 3.4%, sales for the 53rd week of
approximately $9.3 million and additional Things Remembered and Cole Vision
units open in fiscal 1995. Comparable store sales increased primarily as a
result of successful eyewear promotions and growth in the managed vision care
program at Cole Vision and expanded gift and soft goods merchandise at Things
Remembered locations. Fourth quarter comparable store sales were even with last
year as the retail industry in general experienced a very difficult Christmas
season and severe weather conditions in many major markets. At February 3, 1996,
the Company operated 2,378 specialty service retail locations versus 2,287 at
the end of the prior year. The net increase in retail units includes the
acquisition by Cole Vision on May 21, 1995, of 59 optical departments located in
BJ's Wholesale Club stores and the sale of the Company's 39 Sunspot fashion
sunglass kiosks as of April 29, 1995.
 
     Gross profit increased to $394.2 million in fiscal 1995 from $363.3 million
in fiscal 1994. Gross margins for fiscal 1995 and fiscal 1994 were 68.3% and
68.8%, respectively. The decrease in gross margin percentage was primarily due
to an increase in the sales of lower margin optical products, including
disposable contact lenses, and a lower mix of higher margin merchandise,
primarily keys, at CGC. Gross margin in the fourth quarter of fiscal 1995,
however, improved to 67.1% from 66.9% in fiscal 1994, benefiting from fiscal
1994 and 1995 investments aimed at increasing optical laboratory capacity and
production efficiency and from reduced material costs for spectacles.
 
                                       13
<PAGE>   15
 
     Operating expenses increased 8.8% to $332.5 million in fiscal 1995 from
$305.5 million the prior year. As a percentage of revenue, operating expenses
decreased to 57.6% in fiscal 1995 from 57.8% in fiscal 1994. Operating expenses
increased primarily because of higher payroll costs, store occupancy expenses
and advertising expense due, in part, to the 53rd week. The higher payroll costs
were also the result of more retail units in fiscal 1995 and additional payroll
to support the higher level of sales. Partially offsetting the payroll increases
were savings from outsourcing the Company's data processing operations in fiscal
1995. Store occupancy expense increased because of the increased number of
retail units and higher percentage rents due to increased comparable store
sales. Advertising costs increased primarily as a result of additional efforts
to support eyewear promotions. Also included in operating expense in fiscal 1995
was a $0.2 million provision for the closing of approximately 90 low volume
leased key and gift departments in the first quarter of fiscal 1996. Fiscal 1995
depreciation and amortization expense of $15.7 million was $0.8 million more
than fiscal 1994 reflecting an increase in capital expenditures that began in
the latter part of fiscal 1993.
 
     Income from operations increased 7.0% to $46.0 million in fiscal 1995 from
$43.0 million the prior year. The increase was primarily attributable to the
increased revenue. The lower gross margin percentage was partially offset by
improved leveraging of operating expenses.
 
     Net interest expense for fiscal 1995 of $21.4 million was $1.8 million less
than that of the prior year. This decrease was primarily due to retirement of
debt in connection with the Company's initial public offering of its common
stock (the "IPO") on April 18, 1994 and the retirement of $5.0 million of the
Senior Notes in November 1995 along with higher interest income.
 
     The income tax provision of $10.8 million for fiscal 1995 represents an
effective tax rate of 44.0%. This rate reflects the significant impact of
non-deductible amortization of goodwill. The income tax benefit of $4.9 million
in fiscal 1994 included the effects of utilizing all of the Company's net
operating loss carryforwards and the reversal of a valuation allowance on net
deferred tax assets in the fourth quarter of fiscal 1994.
 
     Net income in fiscal 1994 of $24.7 million included a loss on early
extinguishment of debt of $0.9 million to reflect the payment of premiums, the
write-off of unamortized debt discount and other costs associated with retiring
the debt in connection with the IPO.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The Company's primary source of liquidity is funds provided from operations
of its wholly owned subsidiaries. In addition, CNG's operating subsidiaries have
available to them working capital commitments of $75.0 million, reduced by
commitments under letters of credit, under a credit facility put in place at the
time of the Pearle acquisition (the "Credit Facility"). The Credit Facility
replaced a $50.0 million revolving credit facility. There were no working
capital borrowings outstanding during the first quarter of fiscal 1997 or at any
time during fiscal 1996.
 
     The Credit Facility contains covenants restricting the ability of the
Company's operating subsidiaries to, among other things, pay dividends or make
other restricted payments to the Company or CNG. The Credit Facility permits
CNG's subsidiaries to pay dividends to CNG to the extent necessary to permit CNG
to pay all interest and principal on the Senior Notes and the Notes when due.
 
     During the second quarter of fiscal 1996, the Company completed a public
offering of 1,437,500 shares of its common stock at an offering price of $19.25
per share. The net proceeds from the offering were $26.2 million. A portion of
the net proceeds was used to purchase in the open market $15.1 million of Senior
Notes plus accrued interest thereon.
 
     During the fourth quarter of fiscal 1996, in connection with the
acquisition of Pearle, CNG issued the Notes in the aggregate amount of $150.0
million. Issuance of the Notes and the retirement of $15.1 million of Senior
Notes will result in a net increase in annual interest expense in fiscal 1997
compared to fiscal 1996 of approximately $11.0 million including amortization of
the discount on the Notes and related deferred financing costs.
 
                                       14
<PAGE>   16
 
     As of May 3, 1997, the Company had outstanding $165.8 million of Senior
Notes and $150.0 million of Notes. The Senior Notes and the Notes are unsecured
and mature October 1, 2001 and December 31, 2006, respectively, with no earlier
scheduled redemption or sinking fund payment. The Senior Notes bear interest at
a rate of 11.25% per annum, payable semi-annually on each April 1 and October 1.
The Notes bear interest at a rate of 9.875% per annum, payable semi-annually on
each June 30 and December 31, commencing June 30, 1997. The indentures pursuant
to which the Senior Notes and the Notes were issued contain certain optional and
mandatory redemption features and other financial covenants, including
restrictions on the ability of CNG to pay dividends or make other restricted
payments to the Company. The indentures permit dividend payments to the Company
of one-half of CNG's consolidated net income, provided that no default or event
of default has occurred under the indentures and that CNG has met a specified
fixed charge coverage ratio test. The indentures also permit payments to the
Company for certain tax obligations and for administrative expenses of the
Company not to exceed 0.25% of net revenue. See Note 5 of the Notes to Audited
Consolidated Financial Statements.
 
     The Company has no significant principal payment obligations under any of
its outstanding indebtedness until the Senior Notes mature in 2001. The ability
of the Company and its subsidiaries to satisfy that obligation will be primarily
dependent upon future financial and operating performance of the subsidiaries
and upon the Company's ability to renew or refinance borrowings or to raise
additional equity capital.
 
     Cash balances at February 1, 1997 were $73.1 million compared to $29.3
million at February 3, 1996. Operations generated net cash of $84.7 million in
fiscal 1996, $36.5 million in fiscal 1995, $15.6 million in fiscal 1994, and
used cash of $39.0 million in the first quarter of 1997 compared to $12.6
million in the first quarter of fiscal 1996. The $26.4 million increase in cash
used by operations in the first quarter of fiscal 1997 as compared to the first
quarter of fiscal 1996 was primarily attributable to the payment of $15.0
million of taxes due on the sale of Pearle's European operation, increased
payments related to inventory disbursements, and payment of certain business
integration and other non-recurring charges accrued in fiscal 1996, partially
offset by an increase in net income and higher depreciation and amortization
expense. The $48.2 million increase in cash provided by operations in fiscal
1996 compared to fiscal 1995 was primarily attributable to an increase in
accounts payable and accrued liabilities of $35.2 million excluding amounts
related to the non-recurring charge, increased income from operations of $6.1
million excluding the non-recurring charge, increased depreciation and
amortization expense of $4.4 million and increased accrued income taxes. Accrued
income taxes at February 1, 1997 includes $15.0 million of taxes due on the sale
of Pearle's European business that were reimbursed to the Company by the seller
in connection with the Pearle acquisition. These cash flow increases were partly
offset by an increase in inventories of $3.6 million versus a $2.5 million
reduction in fiscal 1995. The $64.4 million charge for business integration and
other non-recurring items recorded in fiscal 1996 had little effect on the
change in cash flow for fiscal 1996 since most of the items were either non-cash
or were accrued at year end. The total cash outlay related to this charge is
expected to be approximately $41.1 million ($21.1 million after tax), of which
$2.9 million has been paid as of February 1, 1997. The remaining amount is
expected to be incurred within the next 12 to 18 months, except for certain
lease costs which may be incurred over the remaining life of the leases.
 
     The $20.9 million increase in cash provided by operations in fiscal 1995
compared to fiscal 1994 was primarily due to a $2.5 million reduction in
inventory, despite a 9.3% increase in revenue, compared to an $8.7 million
increase in inventory the prior year. Also, income from operations in fiscal
1995 was higher by $3.0 million and interest expense was lower by $1.8 million
than in fiscal 1994.
 
     Net capital additions were $23.5 million, $19.8 million and $18.5 million
in fiscal 1996, 1995 and 1994, respectively, and $7.0 million and $3.4 million
in the first quarter of fiscal 1997 and fiscal 1996, respectively. In addition,
the Company used $157.4 million for the purchases of Pearle and AOCO Limited and
$6.1 million for the investment in Pearle Trust B.V. in fiscal 1996, $0.8
million for the purchase of the BJ's Wholesale Club optical departments in
fiscal 1995 and $4.7 million for the purchase of 107 Montgomery Ward optical
departments in fiscal 1994. The majority of the capital additions were for store
fixtures, equipment and leasehold improvements for new stores and the remodeling
of existing stores. For fiscal 1997, the Company expects to continue to expand
the number of stores as well as remodel and relocate stores. The Company
currently estimates capital expenditures in fiscal 1997 will exceed $30.0
million including Pearle.
 
                                       15
<PAGE>   17
 
     The Company has acquired land and is constructing a new warehouse and
distribution facility for Cole Gift that is expected to improve distribution
efficiencies. The facility, which the Company expects will be completed in the
second quarter of fiscal 1997, is expected to be financed through a sale and
lease-back transaction or through conventional secured real estate financing.
The Company estimates the cost of this facility to be approximately $10 million.
 
     The Company believes that funds provided from operations along with funds
available under the Credit Facility will provide adequate sources of long-term
liquidity to allow the Company's operating subsidiaries to continue to expand
the number of stores.
 
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY
 
     The following table sets forth certain information regarding the Company's
directors and executive officers, who also hold comparable positions at CNG.
 
<TABLE>
<CAPTION>
                                  YEARS OF
                                  SERVICE
       NAME           AGE       WITH COMPANY                       POSITION
- ------------------    ---     ----------------     -----------------------------------------
<S>                   <C>     <C>                  <C>
Jeffrey A. Cole       56             28            Chairman, Chief Executive Officer, Chief
                                                   Financial Officer and Director
Brian B. Smith        44             15            President, Chief Operating Officer and
                                                   Director
Joseph Gaglioti       51             16            Vice President and Treasurer
Wayne L. Mosley       43             11            Vice President and Controller
Timothy F. Finley     53              5            Director
Irwin N. Gold         40              5            Director
Peter V. Handal       54              5            Director
Charles A. Ratner     55              2            Director
Walter J. Salmon      66             --            Director
</TABLE>
 
     Mr. Finley is Chief Executive Officer of Jos. A. Bank Clothiers, Inc. and
Chairman and President of The Finley Group. Mr. Gold is a Managing Partner of
Houlihan Lokey Howard & Zukin. Mr. Handal is President of COWI International
Group, President of J4P Associates and President of Fillmore Leasing Company.
Mr. Ratner is President and Chief Executive Officer of Forest City Enterprises,
Inc. and Chairman of Forest City Rental Properties Corporation. Mr. Salmon was
elected Director in June 1997 and is the Stanley Roth, Sr., Professor of
Retailing at the Harvard University Graduate School of Business Administration.
 
                                       16
<PAGE>   18
 
                                  UNDERWRITING
 
   
     In the Underwriting Agreement, the Underwriters, represented by Smith
Barney Inc. and McDonald & Company Securities, Inc., as joint lead managers and
joint bookrunners, and Deutsche Morgan Grenfell, Inc. (the "Representatives"),
have agreed, severally, subject to the terms and conditions therein set forth,
to purchase from the Company, and the Company has agreed to sell to them, the
number of shares of Common Stock totalling 1,500,000 shares, set forth opposite
their respective names below. The Underwriters are committed to take and pay for
all shares if any shares are purchased.
    
 
   
<TABLE>
<CAPTION>
                                                                            NUMBER OF
                                   UNDERWRITERS                              SHARES
        ------------------------------------------------------------------  ---------
        <S>                                                                 <C>
        Smith Barney Inc..................................................
        McDonald & Company Securities, Inc................................
        Deutsche Morgan Grenfell, Inc.....................................
 
                                                                            ---------
             Total........................................................  1,500,000
                                                                            =========
</TABLE>
    
 
     The Company has been advised by the Representatives that the Underwriters
propose to offer the shares of Common Stock to the public at the public offering
price set forth on the cover page of this Prospectus. The Underwriters may allow
to certain selected dealers who are members of the National Association of
Securities Dealers, Inc. (the "NASD") a discount not exceeding $          per
share, and the Underwriters may allow, and such selected dealers may re-allow, a
discount not exceeding $          per share to other dealers who are members of
the NASD. After this Offering, the public offering price and the discount to
dealers may be changed by the Representatives.
 
     The Company has granted an option to the Underwriters, exercisable during
the 30-day period after the date of this Prospectus, to purchase up to a maximum
of 225,000 shares of Common Stock at the public offering price, less the
underwriting discount, as set forth on the cover page of this Prospectus. The
Underwriters may exercise such option only to cover over-allotments in the sale
of the Common Stock that the Underwriters have agreed to purchase. To the extent
that the Underwriters exercise such option, each of the Underwriters will have a
firm commitment, subject to certain conditions, to purchase the same percentage
of the option shares as the number of shares to be purchased and offered by that
Underwriter in the table above bears to the total.
 
     The Company has agreed to indemnify the Underwriters against certain
liabilities which may be incurred in connection with the Offering, including
liabilities under the Securities Act or to contribute to payments that the
Underwriters may be required to make.
 
     The Company and its directors and executive officers have agreed not to
sell, transfer or otherwise dispose of any shares of Common Stock or any
securities convertible into or exchangeable or exercisable for shares of Common
Stock without the consent of McDonald & Company Securities, Inc. for a period of
120 days from the date of this Prospectus, except for awards of management stock
options or issuances of shares upon the exercise of outstanding warrants or
stock options or pursuant to other employee benefit plans.
 
     The Representatives have advised the Company that, pursuant to Regulation M
under the Exchange Act, certain persons participating in the Offering may engage
in transactions, including stabilizing bids, syndicate covering transactions or
the imposition of penalty bids, which may have the effect of stabilizing or
maintaining the market price of the Common Stock at a level above that which
might otherwise prevail in the open
 
                                       17
<PAGE>   19
 
market. A "stabilizing bid" is a bid for or a purchase of the Common Stock on
behalf of the Underwriters for the purpose of fixing or maintaining the price of
the Common Stock. A "syndicate covering transaction" is a bid for or a purchase
of the Common Stock on behalf of the Underwriters to reduce a short position
incurred by the Underwriters in connection with the Offering. A "penalty bid" is
an arrangement permitting the Representatives to reclaim the selling concession
otherwise accruing to an Underwriter or syndicate member in connection with the
Offering if the Common Stock originally sold by such Underwriter or syndicate
member is purchased by the Representatives in a syndicate covering transaction
and has therefore not been effectively placed by such Underwriter or syndicate
member. The Representatives have advised the Company that such transactions may
be effected on The New York Stock Exchange or otherwise and, if commenced, may
be discontinued at any time.
 
   
     Smith Barney Inc. and McDonald & Company Securities, Inc. have from time to
time performed various investment banking services for the Company. In 1996,
Smith Barney Inc. and McDonald & Company Securities, Inc. provided financial
advisory services to the Company and received customary fees in respect of such
services.
    
 
                                 LEGAL MATTERS
 
     The validity of the Common Stock offered hereby will be passed upon for the
Company by Jones, Day, Reavis & Pogue, Cleveland, Ohio. Certain legal matters
will be passed upon for the Underwriters by Calfee, Halter & Griswold LLP,
Cleveland, Ohio.
 
                                    EXPERTS
 
     The audited consolidated financial statements and financial statement
schedule included and incorporated by reference in this Prospectus and elsewhere
in the Registration Statement to the extent and for the periods indicated in
their reports have been audited by Arthur Andersen LLP, independent public
accountants, and are included herein in reliance upon the authority of said firm
as experts in giving said reports.
 
     The consolidated financial statements of Pearle, Inc. and subsidiaries as
of September 30, 1996 and 1995 and for each of the years in the three-year
period ended September 30, 1996 have been incorporated by reference herein and
in the Registration Statement in reliance upon the report of KPMG Peat Marwick
LLP, independent certified public accountants, incorporated by reference herein
and upon the authority of said firm as experts in accounting and auditing. The
report of KPMG Peat Marwick LLP covering the September 30, 1996 consolidated
financial statements refers to a change in accounting for income taxes.
 
                                       18
<PAGE>   20
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>                                                                                     <C>
UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS:
  Consolidated Balance Sheets at May 3, 1997 and February 1, 1997.....................  F-2
  Consolidated Statements of Operations for the 13 weeks ended May 3, 1997 and May 4,
     1996.............................................................................  F-3
  Consolidated Statements of Cash Flows for the 13 weeks ended May 3, 1997 and May 4,
     1996.............................................................................  F-4
  Notes to Consolidated Financial Statements..........................................  F-5
 
AUDITED CONSOLIDATED FINANCIAL STATEMENTS:
  Report of Independent Public Accountants............................................  F-6
  Consolidated Balance Sheets at February 1, 1997 and February 3, 1996................  F-7
  Consolidated Statements of Operations for the 52 weeks ended February 1, 1997, the
     53 weeks ended February 3, 1996 and the 52 weeks ended January 28, 1995..........  F-8
  Consolidated Statements of Stockholders' Equity for the 52 weeks ended February 1,
     1997, the 53 weeks ended February 3, 1996 and the 52 weeks ended January 28,
     1995.............................................................................  F-9
  Consolidated Statements of Cash Flows for the 52 weeks ended February 1, 1997, the
     53 weeks ended February 3, 1996 and the 52 weeks ended January 28, 1995..........  F-10
  Notes to Consolidated Financial Statements..........................................  F-11
</TABLE>
 
                                       F-1
<PAGE>   21
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED BALANCE SHEETS
(UNAUDITED)
(DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                      MAY 3,         FEBRUARY 1,
                                                                       1997             1997
                                                                     ---------       -----------
<S>                                                                  <C>             <C>
ASSETS
Current assets:
  Cash and temporary cash investments............................    $  20,205        $   73,141
  Accounts receivable, less allowance for doubtful accounts of
     $1,632 in 1997 and $3,068 in 1996...........................       41,845            39,660
  Current portion of notes receivable............................        5,106             6,060
  Inventories....................................................      127,456           119,236
  Prepaid expenses and other.....................................        8,658             7,378
  Deferred income tax benefits...................................       24,948            24,948
                                                                     ---------        ----------
          Total current assets...................................      228,218           270,423
Property and equipment, at cost..................................      223,596           216,575
  Less -- accumulated depreciation and amortization..............     (107,611)         (100,918)
                                                                     ---------        ----------
          Total property and equipment, net......................      115,985           115,657
Other assets:
  Notes receivable, excluding current portion....................       25,507            27,951
  Deferred income taxes and other................................       36,534            29,504
  Intangible assets, net.........................................      138,237           139,308
                                                                     ---------        ----------
          Total assets...........................................    $ 544,481        $  582,843
                                                                     =========        ==========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current portion of long-term debt..............................    $   1,330        $    1,336
  Accounts payable...............................................       44,791            62,379
  Accrued interest...............................................        8,706             9,630
  Accrued liabilities............................................      116,095           123,263
  Accrued income taxes...........................................        6,093            21,970
                                                                     ---------        ----------
          Total current liabilities..............................      177,015           218,578
Long-term debt, net of discount and current portion..............      317,328           317,547
Other long-term liabilities......................................       26,956            27,000
Stockholders' equity:
  Common stock...................................................           12                12
  Paid-in capital................................................      132,714           131,238
  Foreign currency translation adjustment........................       (1,066)             (606)
  Notes receivable-stock option exercise.........................       (1,024)           (1,024)
  Accumulated deficit............................................     (107,454)         (109,902)
                                                                     ---------        ----------
          Total stockholders' equity.............................       23,182            19,718
                                                                     ---------        ----------
          Total liabilities and stockholders' equity.............    $ 544,481        $  582,843
                                                                     =========        ==========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.
 
                                       F-2
<PAGE>   22
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                           13 WEEKS ENDED
                                                                       -----------------------
                                                                        MAY 3,         MAY 4,
                                                                         1997           1996
                                                                       --------       --------
<S>                                                                    <C>            <C>
Net revenue........................................................    $249,530       $142,890
Costs and expenses:
  Cost of goods sold...............................................      85,770         44,500
  Operating expenses...............................................     143,343         87,352
  Depreciation and amortization....................................       7,815          4,235
                                                                       --------       --------
          Total costs and expenses.................................     236,928        136,087
                                                                       --------       --------
Income from operations.............................................      12,602          6,803
Interest expense, net..............................................       8,231          5,052
                                                                       --------       --------
Income before income taxes.........................................       4,371          1,751
Income tax provision...............................................       1,923            771
                                                                       --------       --------
Net income.........................................................    $  2,448       $    980
                                                                       ========       ========
Earnings per share.................................................    $    .20       $    .09
                                                                       ========       ========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these statements.
 
                                       F-3
<PAGE>   23
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
(DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                           13 WEEKS ENDED
                                                                       -----------------------
                                                                        MAY 3,         MAY 4,
                                                                         1997           1996
                                                                       --------       --------
<S>                                                                    <C>            <C>
Cash flows from operating activities:
  Net income.......................................................    $  2,448       $    980
  Adjustments to reconcile net income to net cash used by operating
     activities:
     Depreciation and amortization.................................       7,815          4,235
     Non-cash interest.............................................          96            106
     Change in assets and liabilities:
       Increase in accounts and notes receivable, prepaid expenses
        and other assets...........................................      (1,564)        (2,079)
       Increase in inventories.....................................      (8,220)        (3,610)
       Decrease in accounts payable, accrued liabilities and other
        liabilities................................................     (22,767)        (3,842)
       Decrease in accrued interest................................        (924)        (5,107)
       Decrease in accrued income taxes............................     (15,877)        (3,278)
                                                                       --------       --------
          Net cash used by operating activities....................     (38,993)       (12,595)
                                                                       --------       --------
Cash flows from financing activities:
  Repayment of long-term debt......................................        (296)          (221)
  Proceeds from exercise of stock options and warrants.............         841             82
  Other............................................................        (152)            --
                                                                       --------       --------
          Net cash provided (used) by financing activities.........         393           (139)
                                                                       --------       --------
Cash flows from investing activities:
  Purchases of property and equipment, net.........................      (7,048)        (3,406)
  Systems development costs........................................      (2,543)          (349)
  Other, net.......................................................      (4,745)          (145)
                                                                       --------       --------
          Net cash used by investing activities....................     (14,336)        (3,900)
                                                                       --------       --------
Cash and temporary cash investments:
  Net decrease during the period...................................     (52,936)       (16,634)
  Balance, beginning of the period.................................      73,141         29,260
                                                                       --------       --------
  Balance, end of the period.......................................    $ 20,205       $ 12,626
                                                                       ========       ========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these statements.
 
                                       F-4
<PAGE>   24
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
 
(1) BASIS OF PRESENTATION AND ACCOUNTING POLICIES
 
     The Consolidated financial statements include the accounts of Cole National
Corporation (CNC), its wholly owned subsidiaries, including Cole National Group,
Inc. (CNG), and CNG's wholly owned subsidiaries (collectively, the "Company").
All significant intercompany transactions have been eliminated in consolidation.
 
     The accompanying consolidated financial statements have been prepared
without audit and certain information and footnote disclosures normally included
in financial statements prepared in accordance with generally accepted
accounting principles have been condensed or omitted, although the Company
believes that the disclosures herein are adequate to make the information not
misleading. These statements should be read in conjunction with the Company's
consolidated financial statements for the fiscal year ended February 1, 1997.
 
     In the opinion of management, the accompanying financial statements contain
all adjustments (consisting only of normal recurring accruals) necessary to
present fairly the Company's financial position as of May 3, 1997 and the
results of operations and cash flows for the 13 weeks ended May 3, 1997 and May
4, 1996.
 
  Inventories
 
     The accompanying interim consolidated financial statements have been
prepared without physical inventories. Inventories at May 3, 1997 and May 4,
1996 were valued at the lower of first-in, first-out (FIFO) cost or market.
 
  Cash Flows
 
     Net cash flows from operating activities reflect cash payments for income
taxes and interest of $17,967,126 and $9,553,000, respectively, for the 13 weeks
ended May 3, 1997, and $4,095,000 and $10,323,000, respectively, for the 13
weeks ended May 4, 1996.
 
  Earnings Per Share
 
     Earnings per share for the 13 weeks ended May 3, 1997 and May 4, 1996 have
been calculated based on 12,019,488 and 10,435,423, respectively, weighted
average number of common shares outstanding. The impact of common stock
equivalents is not material to first quarter results.
 
     In the fourth quarter of fiscal 1997 the Company will adopt Statement of
Financial Accounting Standards (SFAS) No. 128, "Earnings per Share". Under SFAS
128, the Company's basic earnings per share and fully diluted earnings per share
will be presented on the face of the income statement. The basic earnings per
share will be determined using only the weighted average number of outstanding
shares during the period. The computation for fully diluted earnings per share
will include common stock equivalents and will not differ materially from
current accounting requirements. For the quarter ended May 3, 1997, the number
of shares used to compute basic earnings per share is the same as the weighted
average number of shares used to compute primary earnings per share (shown
above).
 
(2) SEASONALITY
 
     The Company's business historically has been seasonal with approximately
30% of its net revenue and approximately 50% of its income from operations
occurring in the fourth fiscal quarter because of the importance of gift sales
during the Christmas retailing season. Although the acquisition of Pearle will
moderate the seasonality of the Company due to relatively lower levels of
optical product sales during the Christmas holiday season, the Company's
business will remain seasonal. Therefore, results of operations for interim
periods are not necessarily indicative of full year results.
 
(3) RECLASSIFICATIONS
 
     Certain 1996 amounts have been reclassified to conform with the 1997
presentation.
 
                                       F-5
<PAGE>   25
 
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
- --------------------------------------------------------------------------------
TO THE BOARD OF DIRECTORS OF COLE NATIONAL CORPORATION:
 
     We have audited the accompanying consolidated balance sheets of Cole
National Corporation (a Delaware corporation) and Subsidiaries (the Company) as
of February 1, 1997 and February 3, 1996, and the related consolidated
statements of operations, stockholders' equity and cash flows for each of the
three years in the period ended February 1, 1997. These financial statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of Cole
National Corporation and Subsidiaries as of February 1, 1997 and February 3,
1996 and the results of their operations and their cash flows for each of the
three years in the period ended February 1, 1997 in conformity with generally
accepted accounting principles.
 
                                                   ARTHUR ANDERSEN LLP
 
Cleveland, Ohio,
March 19, 1997.
 
                                       F-6
<PAGE>   26
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED BALANCE SHEETS
(DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                     FEBRUARY 1,       FEBRUARY 3,
                                                                        1997              1996
                                                                     -----------       -----------
<S>                                                                  <C>               <C>
                             ASSETS
Current assets:
  Cash and temporary cash investments............................     $   73,141        $  29,260
  Accounts receivable, less allowance for doubtful accounts of
     $3,068 in 1996 and $0 in 1995...............................         39,660           18,589
  Current portion of notes receivable............................          6,060               --
  Inventories....................................................        119,236           84,794
  Prepaid expenses and other.....................................          7,378            5,892
  Deferred income tax benefits...................................         24,948            9,872
                                                                      ----------        ---------
          Total current assets...................................        270,423          148,407
Property and equipment, at cost..................................        216,575          157,050
  Less -- accumulated depreciation and amortization..............       (100,918)         (90,909)
                                                                      ----------        ---------
          Total property and equipment, net......................        115,657           66,141
Other assets:
  Notes receivable, excluding current portion....................         27,951               --
  Deferred income taxes and other................................         29,504            5,070
  Intangible assets, net.........................................        139,308           81,163
                                                                      ----------        ---------
          Total assets...........................................     $  582,843        $ 300,781
                                                                      ==========        =========
              LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current portion of long-term debt..............................     $    1,336        $     705
  Accounts payable...............................................         62,379           29,273
  Accrued interest...............................................          9,630            7,050
  Accrued liabilities............................................        123,263           51,638
  Accrued income taxes...........................................         21,970            5,976
                                                                      ----------        ---------
          Total current liabilities..............................        218,578           94,642
Long-term debt, net of discount and current portion..............        317,547          181,903
Other long-term liabilities......................................         27,000            7,103
Stockholders' equity:
  Preferred stock................................................             --               --
  Common stock...................................................             12               10
  Paid-in capital................................................        131,238           99,827
  Foreign currency translation adjustment........................           (606)              --
  Notes receivable-stock option exercise.........................         (1,024)          (1,117)
  Accumulated deficit............................................       (109,902)         (81,587)
                                                                      ----------        ---------
          Total stockholders' equity.............................         19,718           17,133
                                                                      ----------        ---------
          Total liabilities and stockholders' equity.............     $  582,843        $ 300,781
                                                                      ==========        =========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.
 
                                       F-7
<PAGE>   27
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED STATEMENTS OF OPERATIONS
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                         52 WEEKS          53 WEEKS          52 WEEKS
                                                           ENDED             ENDED             ENDED
                                                        FEBRUARY 1,       FEBRUARY 3,       JANUARY 28,
                                                           1997              1996              1995
                                                        -----------       -----------       -----------
<S>                                                     <C>               <C>               <C>
Net revenue.........................................     $ 683,990         $ 577,091         $ 528,049
Costs and expenses:
  Cost of goods sold................................       221,304           182,934           164,723
  Operating expenses................................       390,518           332,471           305,470
  Depreciation and amortization.....................        20,129            15,730            14,892
  Business integration and other non-recurring
     charges........................................        64,400                --                --
                                                         ---------         ---------         ---------
          Total costs and expenses..................       696,351           531,135           485,085
                                                         ---------         ---------         ---------
Income (loss) from operations.......................       (12,361)           45,956            42,964
Interest expense....................................       (23,735)          (22,149)          (23,680)
Interest income.....................................         1,704               761               464
                                                         ---------         ---------         ---------
Income (loss) before income taxes and extraordinary
  item..............................................       (34,392)           24,568            19,748
Income tax provision (benefit)......................        (6,759)           10,810            (4,909)
                                                         ---------         ---------         ---------
Income (loss) before extraordinary item.............       (27,633)           13,758            24,657
Extraordinary loss on early extinguishment of
  debt..............................................          (682)               --              (917)
                                                         ---------         ---------         ---------
Net income (loss)...................................     $ (28,315)        $  13,758         $  23,740
                                                         =========         =========         =========
Earnings (loss) per common share:
  Income (loss) before extraordinary item...........     $   (2.44)        $    1.32         $    2.62
  Extraordinary loss................................          (.06)               --              (.10)
                                                         ---------         ---------         ---------
  Net income (loss).................................     $   (2.50)        $    1.32         $    2.52
                                                         =========         =========         =========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these statements.
 
                                       F-8
<PAGE>   28
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                        NOTES
                                                       FOREIGN        RECEIVABLE
                                                       CURRENCY         STOCK                             TOTAL
                              COMMON     PAID-IN      TRANSLATION       OPTION        ACCUMULATED     STOCKHOLDERS'
                              STOCK      CAPITAL      ADJUSTMENT       EXERCISE         DEFICIT          EQUITY
                              ------     --------     ----------     ------------     -----------     -------------
<S>                           <C>        <C>          <C>            <C>              <C>             <C>
Balance, January 29, 1994...   $  5      $ 45,140       $   --         $ (1,130)       $(119,085)       $ (75,070)
                               ----      --------       ------         --------        ---------        ---------
  Net income................     --            --           --               --           23,740           23,740
  Proceeds from initial
     public offering........      5        54,535           --               --               --           54,540
  Exercise of stock
     options................     --            74           --               --               --               74
  Repayment of notes
     receivable.............     --            --           --               22               --               22
                               ----      --------       ------         --------        ---------        ---------
Balance, January 28, 1995...     10        99,749           --           (1,108)         (95,345)           3,306
                               ----      --------       ------         --------        ---------        ---------
  Net income................     --            --           --               --           13,758           13,758
  Exercise of stock
     options................     --            78           --               (9)              --               69
                               ----      --------       ------         --------        ---------        ---------
Balance, February 3, 1996...     10        99,827           --           (1,117)         (81,587)          17,133
                               ----      --------       ------         --------        ---------        ---------
  Net loss..................     --            --           --               --          (28,315)         (28,315)
  Net proceeds from sale of
     common stock...........      1        26,201           --               --               --           26,202
  Stock options granted.....     --         4,153           --               --               --            4,153
  Exercise of stock
     options................      1         1,057           --              (49)              --            1,009
  Repayment of notes
     receivable.............     --            --           --              142               --              142
  Effect of foreign currency
     translation............     --            --         (606)              --               --             (606)
                               ----      --------       ------         --------        ---------        ---------
Balance, February 1, 1997...   $ 12      $131,238       $ (606)        $ (1,024)       $(109,902)       $  19,718
                               ====      ========       ======         ========        =========        =========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these statements.
 
                                       F-9
<PAGE>   29
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
CONSOLIDATED STATEMENTS OF CASH FLOWS
(DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                        52 WEEKS          53 WEEKS          52 WEEKS
                                                          ENDED             ENDED             ENDED
                                                       FEBRUARY 1,       FEBRUARY 3,       JANUARY 28,
                                                          1997              1996              1995
                                                       -----------       -----------       -----------
<S>                                                    <C>               <C>               <C>
Cash flows from operating activities:
  Net income (loss)................................     $  (28,315)       $  13,758         $  23,740
  Adjustments to reconcile net income (loss) to net
     cash provided by operating activities:
     Extraordinary loss on early extinguishment of
       debt........................................            682               --               917
     Non-recurring charges.........................         23,292               --                --
     Depreciation and amortization.................         20,129           15,730            14,892
     Non-cash interest expense.....................            440              454               469
     Deferred income taxes.........................        (16,194)           4,495           (10,153)
     Change in assets and liabilities net of
       effects from acquisitions:
       Increase in accounts and notes receivable,
          prepaid expenses and other assets........         (3,967)          (4,905)           (4,610)
       Decrease (increase) in inventories..........         (3,582)           2,452            (8,723)
       Increase (decrease) in accounts payable,
          accrued liabilities, and other
          liabilities..............................         73,382            3,095            (1,252)
       Increase (decrease) in accrued interest.....          2,580              115            (2,451)
       Increase in accrued income taxes............         16,256            1,332             2,807
                                                        ----------        ---------         ---------
          Net cash provided by operating
            activities.............................         84,703           36,526            15,636
                                                        ----------        ---------         ---------
Cash flows from financing activities:
  Repayment of long-term debt......................        (17,105)          (5,406)          (56,859)
  Payment of deferred financing fees...............         (6,066)              --              (100)
  Net proceeds from sale of common stock...........         26,202               --            54,540
  Proceeds from long-term debt, net................        148,875               --                --
  Other............................................            664               69                96
                                                        ----------        ---------         ---------
          Net cash provided (used) by financing
            activities.............................        152,570           (5,337)           (2,323)
                                                        ----------        ---------         ---------
Cash flows from investing activities:
  Purchases of property and equipment, net.........        (23,469)         (19,832)          (18,527)
  Acquisitions of businesses, net of cash
     acquired......................................       (157,426)            (800)           (4,675)
  Investment in Pearle Trust B.V...................         (6,102)              --                --
  Systems development costs........................         (3,820)            (755)           (1,295)
  Other, net.......................................         (2,575)            (272)               10
                                                        ----------        ---------         ---------
          Net cash used by investing activities....       (193,392)         (21,659)          (24,487)
                                                        ----------        ---------         ---------
Cash and temporary cash investments:
  Net increase (decrease) during the period........         43,881            9,530           (11,174)
  Balance, beginning of the period.................         29,260           19,730            30,904
                                                        ----------        ---------         ---------
  Balance, end of the period.......................     $   73,141        $  29,260         $  19,730
                                                        ==========        =========         =========
</TABLE>
 
The accompanying notes to consolidated financial statements are an integral part
of these statements.
 
                                      F-10
<PAGE>   30
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  Basis of Presentation
 
     The consolidated financial statements include the accounts of Cole National
Corporation (CNC), its wholly owned Subsidiaries, including Cole National Group,
Inc. (CNG), and CNG's wholly owned subsidiaries (collectively, the Company).
CNG's subsidiaries include Pearle, Inc. (Pearle) which was acquired on November
15, 1996 (see Note 2). All significant intercompany transactions have been
eliminated in consolidation.
 
     The Company is a specialty service retailer operating in both host and
non-host environments. The Company's primary lines of business are eyewear
products and services, and personalized gifts. Eyewear products and services and
personalized gifts represented approximately 60% and 40%, respectively, of sales
in 1996 and 50% of sales each in 1995 and 1994. With the acquisition of Pearle,
eyewear products and services are expected to comprise over 70% of the Company's
net revenue in 1997.
 
     The Company sells its products through over 2,777 company-owned retail
locations and 338 franchised locations in all 50 states, Canada, and the
Caribbean, and differentiates itself from other specialty retailers by providing
value-added services at the point of sale at all of its retail locations. The
Company considers its operations to be in one business segment.
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements, and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
     The Company's fiscal year ends on the Saturday closest to January 31.
Fiscal years are identified according to the calendar year in which they begin.
Fiscal years 1996 and 1994 consisted of 52 weeks while fiscal year 1995
consisted of 53 weeks.
 
  Inventories
 
     The Company's inventories are valued at the lower of first-in, first-out
(FIFO) cost or market.
 
  Property and Depreciation
 
     The Company's policy is to provide depreciation using the straight-line
method over a period which is sufficient to amortize the cost of the asset
during its useful life or lease term, whichever is shorter.
 
     Estimated useful lives for depreciation purposes are:
 
<TABLE>
        <S>                                                              <C>
        Buildings and improvements...................................... 5 to 40 years
        Equipment....................................................... 3 to 10 years
        Furniture and fixtures.......................................... 2 to 10 years
        Leasehold improvements.......................................... 2 to 20 years
</TABLE>
 
     Property and equipment, at cost, consist of the following as of February 1,
1997 and February 3, 1996 (000's omitted):
 
<TABLE>
<CAPTION>
                                                                       1997         1996
                                                                     --------     --------
    <S>                                                              <C>          <C>
    Land and buildings.............................................. $ 10,604     $  3,615
    Furniture, fixtures and equipment...............................  148,116      116,968
    Leasehold improvements..........................................   57,855       36,467
                                                                     --------     --------
      Total property and equipment.................................. $216,575     $157,050
                                                                     ========     ========
</TABLE>
 
                                      F-11
<PAGE>   31
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
  Store Opening Expenses
 
     Store opening expenses are charged to operations in the year the store is
opened, which is generally the year the expense is incurred.
 
  Notes Receivable
 
     The Company's notes receivable are primarily from Pearle's franchisees
throughout the U.S. and are collateralized by inventory, equipment, and
leasehold improvements at each location. The notes generally bear interest at
the prime rate plus 3% and require monthly payments of principal and interest
over periods of up to ten years.
 
  Intangible Assets
 
     Intangible assets, net consist of the following at February 1, 1997 and
February 3, 1996 (000's omitted):
 
<TABLE>
<CAPTION>
                                                                       1997         1996
                                                                     --------     --------
    <S>                                                              <C>          <C>
    Tradenames...................................................... $ 49,198     $     --
    Goodwill........................................................   90,110       81,163
                                                                     --------     --------
                                                                     $139,308     $ 81,163
                                                                     ========     ========
</TABLE>
 
     Tradenames acquired in connection with the Pearle acquisition are being
amortized on a straight-line basis over 40 years and are presented net of
accumulated amortization of $262,000 at February 1, 1997.
 
     Goodwill is being amortized on a straight-line basis over 40 years and is
presented net of accumulated amortization of $30,609,000 and $29,640,000 at
February 1, 1997 and February 3, 1996, respectively. Management regularly
evaluates its accounting for goodwill considering primarily such factors as
historical profitability, current operating profits and cash flows. The Company
believes that, at February 1, 1997, the asset is realizable and the amortization
period is still appropriate.
 
  Other Assets
 
     Financing costs incurred in connection with obtaining long-term debt are
capitalized in other assets and amortized over the life of the related debt
using the effective interest method.
 
  Other Long-Term Liabilities
 
     Other long-term liabilities consist primarily of certain employee benefit
obligations, deferred lease credits and other lease-related obligations not
expected to be paid within 12 months and deferred income taxes. Deferred lease
credits are amortized on a straight-line basis over the life of the applicable
lease.
 
  Cash Flows
 
     For purposes of reporting cash flows, the Company considers all temporary
cash investments, which have original maturities of three months or less, to be
cash equivalents. The carrying amounts of cash and cash equivalents approximate
fair value due to the short maturity of those instruments.
 
     Net cash flows from operating activities reflect cash payments for income
taxes and interest as follows (000's omitted):
 
<TABLE>
<CAPTION>
                                                             1996        1995        1994
                                                            -------     -------     -------
     <S>                                                    <C>         <C>         <C>
     Income taxes.........................................  $ 5,300     $ 4,265     $ 2,249
     Interest.............................................  $20,834     $21,580     $24,662
</TABLE>
 
                                      F-12
<PAGE>   32
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
     During 1996 and 1995, non-cash financing activities included incurring
$2,504,000 and $3,192,000, respectively, in capital lease obligations.
 
  Revenues
 
     Revenues include sales of goods and services to retail customers at
company-operated stores, sales of merchandise inventory to franchisees and other
outside customers, and other revenues from franchisees such as royalties based
on sales, interest income on notes receivable and initial franchise fees. Other
revenues from franchisees totaled $4.0 million in fiscal 1996.
 
     Franchise revenues based on sales by franchisees are accrued as earned.
Initial franchise fees are recorded as income when all material services or
conditions relating to the sale of the franchises have been substantially
performed or satisfied by the Company and when the related store begins
operations.
 
  Advertising
 
     The Company expenses advertising production costs and advertising costs as
incurred. Advertising expense was approximately $33,630,000; $23,560,000 and
$20,370,000 for 1996, 1995 and 1994, respectively. The Company has certain
commitments to purchase advertising in fiscal 1997 approximating $8,000,000.
 
  Foreign Currency Translation
 
     The assets and liabilities of the Company's foreign subsidiaries and its
investment in Pearle Trust B.V. are translated to United States dollars at the
rates of exchange on the balance sheet date. Income and expense items are
translated at average monthly rates of exchange. Translation gains or losses are
included in the foreign currency translation adjustment component of
stockholders' equity.
 
  Capital Stock
 
     At February 1, 1997 and February 3, 1996, there were 11,965,473 and
10,430,185, respectively, shares of common stock, par value $.001 per share (the
Common Stock), outstanding. At February 1, 1997, there were 24,000,000 and
1,000,000 authorized shares of Common Stock and undesignated preferred stock,
respectively.
 
  Earnings Per Share
 
     Earnings per share for 1996, 1995 and 1994 have been calculated based on
11,333,453; 10,415,047 and 9,395,319, respectively, weighted average number of
common shares outstanding. The impact of stock options and warrants has not been
included in the calculation of earnings per share as the effect of their
exercise is not material or is antidilutive.
 
     In fiscal 1997 the Company will adopt Statement of Financial Accounting
Standards (SFAS) No. 128, "Earnings per Share". This statement simplifies the
standards for computing earnings per share and makes them comparable to
international earnings per share. The adoption of this standard will not impact
the Company's results of operations, financial position or cash flows.
 
  Asset Impairment
 
     In the first quarter of 1996 the Company adopted SFAS No. 121, "Accounting
for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed
Of." Adoption of this standard did not have a material impact on the Company's
results of operations, financial position or cash flows. During the fourth
quarter of 1996, due to the Pearle acquisition and operating results, the
Company recorded a provision for impairment (see Note 3).
 
                                      F-13
<PAGE>   33
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
  Reclassifications
 
     Certain 1995 and 1994 amounts have been reclassified to conform with the
1996 presentation.
 
(2) ACQUISITIONS OF BUSINESSES
 
     On November 15, 1996, the Company purchased, for an aggregate purchase
price of $219.7 million, including the costs of acquisition, certain assets and
all of the issued and outstanding common stock of Pearle. Pearle consisted of
346 company-operated optical stores and 340 franchised locations in the United
States, Canada and the Caribbean and 193 locations in the Netherlands and
Belgium. For its most recent fiscal year ended September 30, 1996, Pearle
reported annual net revenue of $366.0 million including $63.8 million from its
European operations.
 
     Immediately following the acquisition, the Company sold Pearle Holdings
B.V., Pearle's European operations, to Pearle Trust B.V. (Pearle B.V.) for
approximately $62 million. No gain or loss was recorded on this transaction. The
Company has a 20% common equity interest in Pearle B.V., 12.5% redeemable
preferred stock of $1.8 million and a 10% shareholder loan receivable of $3.9
million. The Company's investment in Pearle B.V. is being accounted for under
the equity method of accounting.
 
     The Pearle acquisition was accounted for under the purchase method of
accounting. The results of operations of Pearle have been included in the
consolidated financial statements since the date of acquisition. The purchase
price was allocated to the assets acquired and liabilities assumed based upon
their relative fair values as of the closing date. This resulted in an excess of
purchase price over net assets acquired of $20.2 million. The relative fair
values of the assets acquired and liabilities assumed were based upon valuations
and other studies and included tradenames of $49.5 million, unfavorable
leasehold interests of $7.5 million, accruals for involuntary severance and
termination benefits of $4.4 million and other purchase price adjustments. As of
February 1, 1997, approximately $175,000 of severance and termination benefits
were paid and charged against these liabilities.
 
     The purchase price allocation is substantially complete but is subject to
adjustment, should actual costs differ from the recorded amounts. Such
adjustments, if made within one year from the date of acquisition, will be
recorded as adjustments to goodwill. Thereafter, any cost incurred in excess of
the liability recorded will be included in the determination of net income.
 
     On a pro forma basis, if the Pearle acquisition had taken place at the
beginning of the respective periods, the unaudited consolidated net revenues
would have been $933.8 million for fiscal 1996 and $873.7 million for fiscal
1995. After giving effect to certain pro forma adjustments, including
adjustments to reflect the amortization of tradenames and goodwill, the
elimination of transactions between Pearle and its former parent, the
elimination of Pearle's provision for impairment of intangible assets and
related costs which resulted from the acquisition, increased interest expense
and reduced interest income associated with acquisition funding and the
estimated related income tax effects, pro forma net loss in fiscal 1996 would
have improved by $1.8 million or $0.16 per share and pro forma net income in
1995 would have decreased by $11.6 million or $1.11 per share from the amounts
reported. Anticipated efficiencies from the consolidation of the Company and
Pearle have not been reflected in these amounts because their realization cannot
be assured.
 
     The unaudited pro forma results have been prepared for informational
purposes only and should not be considered indicative of the actual results of
operations which would have occurred had the acquisition been in effect at the
beginning of the periods indicated, and do not purport to be indicative of
results of operations which may occur in the future.
 
     The Company also made the following acquisitions, each of which has been
accounted for under the purchase method of accounting. In November 1996, the
Company acquired all of the issued and outstanding stock of AOCO Limited, which
operates 73 Sears Optical Departments and two freestanding Vision Club
 
                                      F-14
<PAGE>   34
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
stores in Canada, for a purchase price of $2.6 million. In May 1995, the Company
acquired the assets of 59 optical departments located in BJ's Wholesale Clubs
for a purchase price of $1.1 million. In January 1994, the Company acquired the
assets of 107 leased optical departments within Montgomery Ward stores for a
purchase price of $4.7 million. Pro forma financial results have not been
presented for these acquisitions as they did not have a material effect on the
Company's results of operations.
 
(3) BUSINESS INTEGRATION AND OTHER NON-RECURRING CHARGES
 
     In the fourth quarter of fiscal 1996, the Company recorded a $64.4 million
pre-tax charge for certain unusual and non-recurring items. Such charge was
primarily related to the acquisition of Pearle and included costs incurred
related to the integration and consolidation of Pearle into the Company's
operations, as well as certain other non-recurring charges. The charge included
$17.6 million for store and other facility closings, $21.6 million related to
computer systems, $9.4 million for asset impairment and $15.8 million of other
charges. Total cash outlay related to these charges is approximately $41.1
million, of which $2.9 million has been paid as of February 1, 1997. The
remaining amount is expected to be incurred within the next 12 to 18 months,
except for certain lease costs which may be incurred over the remaining life of
the leases. Although the Company currently does not anticipate that there will
be additional non-recurring charges in the future, as the integration and
consolidation of Pearle is completed, additional costs may be incurred that will
be charged against operating income at that time.
 
     Subsequent to the effective date of the Pearle acquisition, the Company
identified certain unprofitable Pearle stores which it intends to close in
fiscal 1997. At certain other on-going retail locations, a decision was made to
close the in-store labs and supply these locations from other facilities. In
addition, the Company decided to retain Pearle's distribution and central lab
facilities, but to close Pearle's home office facility in Dallas, Texas. The
charge for store and other facilities closings consists primarily of the
remaining noncancellable term of operating leases and other obligations
remaining on these facilities subsequent to their estimated date of closing
along with the loss on fixed assets.
 
     In fiscal 1995, the Company entered into a ten-year agreement to outsource
its systems integration needs and data processing operations. Due to the Pearle
acquisition, the Company has reassessed its system requirements and decided to
terminate its outsourcing agreement and install new systems utilizing the
resources of internal and external systems integrators. The Company and the
outsourcing entity have agreed in principle to the terms of the termination
arrangement. The settlement cost of terminating the outsourcing agreement, as
well as other related costs, have been accrued as of February 1, 1997. Hardware
and software costs directly related to the development and installation of new
systems which will benefit future operations have been and will be capitalized
as incurred.
 
     Following the Pearle acquisition and in light of current year operating
results, the Company reviewed the strategic direction of certain other
operations. In accordance with SFAS No. 121, the Company determined that the
goodwill associated with portions of its gift and optical businesses would not
be recoverable as the carrying values of these businesses exceeded fair value,
as measured by projected future discounted cash flows.
 
     The other charges include costs related to employee matters, including
duplicate costs incurred through fiscal year end and costs related to hiring
employees in connection with the consolidation of the Pearle home office
functions, and other costs of management realignment. In addition, the other
charges include incremental travel and professional fees incurred in connection
with the integration of Pearle, along with costs of developing and implementing
a new franchise agreement. Also, in February 1996, the Board of Directors
granted stock options to executive officers at a share price equal to the market
price of the common stock on the date of grant, which were subject to
stockholder approval. The increase in the price of the common stock between the
grant date and the date of stockholder approval resulted in $4.2 million of
compensation expense. The options as approved contained accelerated vesting
provisions if the common stock price rose to certain
 
                                      F-15
<PAGE>   35
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
levels, which were reached in the fourth quarter of fiscal 1996. Because future
periods will not benefit by this plan, the Company recognized the full costs of
the plan as expense.
 
(4) PUBLIC OFFERINGS
 
     On April 18, 1994, the Company completed an initial public offering (IPO)
of five million shares of Common Stock at a price to the public of $12.00 per
share. Net proceeds from the IPO were $54.5 million and were used to retire
outstanding debt (see Note 5).
 
     In 1996, the Company completed a public offering of 1,437,500 shares of
Common Stock at a price to the public of $19.25 per share. The net proceeds from
the offering were $26.2 million. A portion of the proceeds were used to purchase
$15.1 million of 11.25% Senior Notes (the Senior Notes), plus accrued interest
thereon (see Note 5).
 
(5) LONG-TERM DEBT
 
     Long-term debt at February 1, 1997 and February 3, 1996 is summarized as
follows (000's omitted):
 
<TABLE>
<CAPTION>
                                                                      1997         1996
                                                                    --------     --------
     <S>                                                            <C>          <C>
     7.5% Obligation in connection with Industrial Revenue
       Bonds......................................................  $    338     $    506
     11.25% Senior Notes:
       Face value.................................................   165,838      181,000
       Unamortized discount.......................................    (1,455)      (1,834)
                                                                    --------     --------
               Total 11.25% Senior Notes..........................   164,383      179,166
     9.875% Senior Subordinated Notes:
       Face value.................................................   150,000           --
       Unamortized discount.......................................    (1,111)          --
                                                                    --------     --------
               Total 9.875% Senior Subordinated Notes.............   148,889           --
     Capital lease obligations (see Note 11)......................     5,273        2,936
                                                                    --------     --------
                                                                     318,883      182,608
     Less current portion.........................................    (1,336)        (705)
                                                                    --------     --------
               Net long-term debt.................................  $317,547     $181,903
                                                                    ========     ========
</TABLE>
 
     The Senior Notes mature October 1, 2001 with no earlier scheduled
redemption or sinking fund payments. Interest on the Senior Notes is payable
semi-annually on each April 1 and October 1.
 
     On November 15, 1996, CNG issued $150 million of 9.875% Senior Subordinated
Notes (the Notes) due in 2006. The Notes were used by the Company to finance a
portion of the Pearle acquisition (see Note 2). Interest on the Notes is payable
semi-annually in arrears on December 31 and June 30 commencing June 30, 1997.
 
     The Senior Notes and the Notes are general unsecured obligations of CNG,
subordinated in right of payment to senior indebtedness of CNG and senior in
right of payment to any current or future subordinated indebtedness of CNG.
 
     The indentures pursuant to which the Senior Notes and the Notes were issued
restrict dividend payments to the Company to 50% of CNG's net income after
October 31, 1993, plus amounts due to the Company under a tax sharing agreement
and for administrative expenses of the Company not to exceed 0.25% of CNG's net
revenue. The indentures also contain certain optional and mandatory redemption
features and other financial covenants. The Company was in compliance with these
covenants at February 1, 1997.
 
                                      F-16
<PAGE>   36
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
     Proceeds from the IPO were used to retire $4.0 million of the Senior Notes
and $50.0 million of other notes during the first quarter of fiscal 1994. The
Company recorded an extraordinary loss of $0.9 million, net of an income tax
benefit of $0.5 million, representing the payment of premiums, the write-off of
unamortized discount and other costs associated with retiring this debt.
 
     A portion of the proceeds from the Company's 1996 stock offering was used
to purchase $15.1 million of the Senior Notes. The Company recorded an
extraordinary loss of $0.7 million, net of an income tax benefit of $0.5
million, representing the payment of premiums, the write-off of unamortized
discount and other costs associated with retiring this debt.
 
     The agreement in connection with the Industrial Revenue Bonds provides for
repayment of the obligation in annual installments of $168,750 through 1998. The
Industrial Revenue Bonds are secured by office and distribution facilities with
a net book value of $1,646,000 at February 1, 1997.
 
     At February 1, 1997, the fair value of the Company's long-term debt was
approximately $346.7 million compared to a carrying value of $318.9 million. The
fair value was estimated primarily by using quoted market prices.
 
(6) CREDIT FACILITY
 
     Concurrent with the Pearle acquisition, the principal operating
subsidiaries of CNG (the Borrowers) entered into a Credit Facility. The Credit
Facility replaced, concurrent with the issuance of the Notes, the existing
revolving credit facility.
 
     The Credit Facility provides the Borrowers with a four-year revolving line
of credit of up to the lesser of a "borrowing base" or $75 million. Up to $30
million of the Credit Facility is available for the issuance of letters of
credit. Borrowings under the Credit Facility initially bear interest at a rate
equal to, at the option of the Borrowers, either (a) the Eurodollar Rate plus
1.25% or (b) 0.25% plus the highest of (i) the prime rate, (ii) the three-week
moving average of the secondary market rates for three-month certificates of
deposit plus 1% and (iii) the federal funds rate plus 0.5%. The Company pays a
commitment fee of 0.375% per annum on the total unused portion of the facility.
Additionally, the Credit Facility requires the Borrowers to comply with various
operating covenants that restrict corporate activities, including covenants
restricting the Borrowers' ability to incur additional indebtedness, pay
dividends, prepay subordinated indebtedness, dispose of certain investments or
make acquisitions. The Credit Facility also requires the Borrowers to comply
with certain financial covenants, including covenants regarding minimum interest
coverage, maximum leverage and consolidated net worth. The Borrowers were in
compliance with these covenants at February 1, 1997.
 
     The Credit Facility restricts dividend payments to CNG to amounts needed to
pay interest on the Senior Notes and the Notes, and certain amounts related to
taxes, along with up to $8.0 million plus 0.25% of the Company's net revenue
annually for other direct expenses of CNC or CNG. In addition, dividends of up
to $20.0 million are permitted to repurchase the Senior Notes and/or the Notes.
 
     The maximum amount of short-term borrowings outstanding during 1995 was
$3.5 million. No amounts were outstanding as of February 1, 1997 or February 3,
1996, or at any time during fiscal 1996.
 
(7) STOCK OPTIONS AND WARRANTS
 
     The Company had stock options outstanding at February 1, 1997 under the
1992, the 1993 and the 1996 Management Stock Option Plans (the 1992, 1993 and
1996 Plans), the 1993 Option Agreements granting options to non-employee
Directors (the 1993 Option Agreements) and the 1994 non-qualified Stock Option
Plan for non-employee Directors (the 1994 Plan). The Company is authorized to
issue to key employees up to 555,556; 600,000 and 884,000 shares of Common Stock
under the 1992, 1993 and 1996 Plans, respectively. The Company is also
authorized to issue to non-employee Directors of the Company up to 22,500 and
100,000
 
                                      F-17
<PAGE>   37
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
shares of Common Stock under the 1993 Option Agreements and the 1994 Plan,
respectively. Options generally become exercisable over a three-, four- or
five-year period from the date of grant and expire ten years from the date of
grant.
 
     A summary of the status of the Company's stock option plans as of January
28, 1995, February 3, 1996 and February 1, 1997, and changes during each of the
fiscal years is presented below:
 
<TABLE>
<CAPTION>
                                             1994                    1995                    1996
                                     ---------------------   --------------------   ----------------------
                                                WEIGHTED-              WEIGHTED-                WEIGHTED-
                                                 AVERAGE                AVERAGE                  AVERAGE
                                                 EXERCISE               EXERCISE                 EXERCISE
                                      SHARES      PRICE      SHARES      PRICE       SHARES       PRICE
                                     --------   ----------   -------   ----------   ---------   ----------
<S>                                  <C>        <C>          <C>       <C>          <C>         <C>
Outstanding at beginning of year...   813,922     $13.88     668,554     $ 9.14       749,297     $ 9.76
Granted............................     5,000      12.63     123,100      11.34       804,000      13.87
Exercised..........................   (24,775)      3.00     (25,066)      3.11       (97,787)      6.08
Canceled...........................  (125,593)     18.31     (17,291)      6.93       (11,722)     10.19
                                     --------                -------                ---------
Outstanding at end of year.........   668,554       9.14     749,297       9.77     1,443,788      12.29
                                     ========                =======                =========
Exercisable at end of year.........   273,772       6.73     385,646       8.37       508,530       9.86
Weighted-average fair value of
  options granted during the
  year.............................                            $5.11                   $10.87
</TABLE>
 
     A summary of information about stock options outstanding at February 1,
1997, is presented below:
 
<TABLE>
<CAPTION>
                     OPTIONS OUTSTANDING
- -------------------------------------------------------------      OPTIONS EXERCISABLE
                                    WEIGHTED-                     ----------------------
                                     AVERAGE       WEIGHTED-                  WEIGHTED-
                      NUMBER        REMAINING       AVERAGE       NUMBER       AVERAGE
    RANGE OF            OF         CONTRACTUAL      EXERCISE        OF         EXERCISE
 EXERCISE PRICES      SHARES          LIFE           PRICE        SHARES        PRICE
- -----------------    ---------     -----------     ----------     -------     ----------
<S>                  <C>           <C>             <C>            <C>         <C>
      $3.00             93,848       5.6 years       $ 3.00        93,848       $ 3.00
$ 9.75 to $13.69     1,208,940             8.1        11.15       414,682        11.41
$24.88 to $28.63       141,000            10.0        28.25            --           --
                     ---------                                    -------
$ 3.00 to $28.63     1,443,788             8.1        12.29       508,530         9.86
                     =========                                    =======
</TABLE>
 
     At February 1, 1997, there were 115,006 shares available for future grant
under the 1992, 1993 and 1996 Plans and 92,500 shares available for future grant
under the 1994 Plan.
 
     During 1994, the Company offered holders of options under the 1993 Plan the
opportunity to exchange a portion of their existing vested and unvested stock
options for a reduced number of new options under the 1993 Plan with adjusted
exercise prices and vesting schedules. The result was to reduce the aggregate
number of options outstanding under the 1993 Plan, to extend the vesting
schedule for the repriced options from four to five years and to reduce the
maximum exercise price from $27.00 per share to $12.25 per share.
 
     Payment for certain options exercised between 1993 and 1996 has been made
by executing promissory notes, of which $1,024,000 were outstanding at February
1, 1997. The promissory notes are secured by the shares of common stock acquired
and payable five years from the date of exercise at interest rates ranging from
5.33% to 6.37%.
 
     At February 1, 1997, there were warrants outstanding to purchase 173,678
shares of common stock. Of these, warrants to purchase 2,625 shares are
exercisable at $1.00 per share and expire in 2000. Warrants to purchase 92,104
shares are exercisable at $24.70 per share and expire on May 7, 1997. Warrants
to purchase 78,949 shares are exercisable at $49.40 per share and expire on
March 6, 1999.
 
                                      F-18
<PAGE>   38
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
     The Company applies APB Opinion 25 and related Interpretations in
accounting for its stock-based compensation plans. Accordingly, no compensation
cost has been recognized for its stock option plans in fiscal 1994 and fiscal
1995. Compensation cost that has been charged against income for its stock-based
plans in fiscal 1996 was $4.2 million as discussed in Note 3. Had compensation
cost for the Company's stock-based compensation plans been determined based on
the fair value at the dates of awards under those plans consistent with the
method of SFAS No. 123, the Company's net loss and loss per share in fiscal 1996
would have been increased to $30,234,000 and $2.67, respectively, and its net
income and earnings per share in fiscal 1995 would have been reduced to
$13,617,000 and $1.31, respectively.
 
     The fair value of each option grant in fiscal 1995 and 1996 was estimated
on the date of grant using the Black-Scholes option-pricing model with the
following assumptions: risk-free interest rates of 6.4% and 6.2% for grants in
fiscal 1995 and 1996, respectively, and expected lives of six years and
volatility of 33% for options granted in both fiscal years. Because the SFAS No.
123 method of accounting has not been applied to options prior to January 29,
1995, the resulting pro forma expense may not be representative of that to be
expected in the future.
 
(8) STOCKHOLDERS' EQUITY
 
     In August 1995, the Company's Board of Directors approved a Stockholders'
Rights Plan. The Rights Plan provides for the distribution of one Right for each
outstanding share of the Company's Common Stock held of record as of the close
of business on September 1, 1995 or that thereafter become outstanding prior to
the earlier of the Final Expiration Date of the Rights or the first date upon
which the Rights become exercisable. Each Right entitles the registered holder
to purchase from the Company one one-hundredth of a share of Series A Junior
Participating Preferred Stock, without par value, at a price of $40.00, subject
to adjustment. The Rights are only exercisable if a person or group buys or
announces a tender offer for 15% or more of the Company's Common Stock. In the
event such a transaction occurs, Rights that are beneficially owned by all other
persons would be adjusted and such holders would thereafter have the right to
receive, upon exercise thereof at the then current exercise price of the Right,
that number of shares of Common Stock (or, under certain circumstances, an
economically equivalent security of the Company) having a market value of two
times the exercise price of the Right. The Rights will expire on August 31,
2005, unless extended or unless the Rights are earlier redeemed by the Company
in whole, but not in part, at a price of $0.01 per Right, or exchanged.
 
(9) INCOME TAXES
 
     Income tax provision (benefit) for fiscal 1996, 1995 and 1994 is detailed
below (000's omitted):
 
<TABLE>
<CAPTION>
                                                                    1996      1995       1994
                                                                  --------   -------   --------
<S>                                                               <C>        <C>       <C>
Currently payable --
  Federal.......................................................  $  7,408   $ 4,518   $  3,228
  State and local...............................................     2,027     1,797      2,016
                                                                  --------   -------   --------
                                                                     9,435     6,315      5,244
                                                                  --------   -------   --------
Deferred --
  Federal.......................................................   (16,194)    3,361       (766)
  Utilization of net operating loss carryforwards...............        --     1,134      4,859
  Change in valuation allowance.................................        --        --    (14,246)
                                                                  --------   -------   --------
                                                                   (16,194)    4,495    (10,153)
                                                                  --------   -------   --------
  Income tax provision (benefit)................................  $ (6,759)  $10,810   $ (4,909)
                                                                  ========   =======   ========
</TABLE>
 
                                      F-19
<PAGE>   39
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
     The income tax provision (benefit) reflected in the accompanying
consolidated statements of operations differs from the federal statutory rate as
follows (000's omitted):
 
<TABLE>
<CAPTION>
                                                                   1996      1995       1994
                                                                 --------   -------   --------
<S>                                                              <C>        <C>       <C>
Tax provision (benefit) at statutory rate......................  $(12,038)  $ 8,599   $  6,912
Tax effect of --
  State income taxes, net of federal tax benefit...............     1,318     1,168      1,310
  Amortization of goodwill.....................................       936       900        901
  Non-recurring charges........................................     2,666        --         --
  Change in valuation allowance................................        --        --    (14,246)
  Other, net                                                          359       143        214
                                                                 --------   -------   --------
          Tax provision (benefit)..............................  $ (6,759)  $10,810   $ (4,909)
                                                                 ========   =======   ========
</TABLE>
 
     The tax effects of temporary differences that give rise to significant
portions of the Company's deferred tax assets and deferred tax liabilities at
February 1, 1997 and February 3, 1996 are as follows (000's omitted):
 
<TABLE>
<CAPTION>
                                                                             1997      1996
                                                                           --------   -------
<S>                                                                        <C>        <C>
Deferred tax assets:
  Employee benefit accruals..............................................  $  6,137   $ 3,375
  Business integration accruals..........................................    13,373        --
  Other non-deductible accruals..........................................    15,066     3,959
  State and local taxes..................................................     1,277     1,108
  Tax credit and net operating loss carryforwards........................        --     1,990
  Intangibles............................................................     6,148        --
  Other..................................................................     8,569     1,252
                                                                           --------   -------
     Total deferred tax assets...........................................    50,570    11,684
                                                                           --------   -------
Deferred tax liabilities:
  Depreciation and amortization..........................................    (5,543)   (5,225)
  Other..................................................................    (5,535)     (836)
                                                                           --------   -------
     Total deferred tax liabilities......................................   (11,078)   (6,061)
                                                                           --------   -------
Net deferred taxes.......................................................  $ 39,492   $ 5,623
                                                                           ========   =======
</TABLE>
 
     Accrued income taxes at February 1, 1997 includes $15.0 million of taxes
due on the sale of Pearle Holdings B.V. that were reimbursed to the Company by
the seller in connection with the Pearle acquisition.
 
(10) RETIREMENT PLANS
 
     The Company maintains a noncontributory defined benefit pension plan (the
Retirement Plan) that covers employees who have met eligibility service
requirements and are not members of certain collective bargaining units. The
Retirement Plan calls for benefits to be paid to eligible employees at
retirement based primarily upon years of service with the Company and their
compensation levels near retirement.
 
     The Company's policy is to fund amounts necessary to keep the Retirement
Plan in full force and effect, in accordance with the Internal Revenue Code and
the Employee Retirement Income Security Act of 1974. Actuarial present values of
benefit obligations are determined using the projected unit credit method.
 
                                      F-20
<PAGE>   40
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
     Pension expense for fiscal 1996, 1995 and 1994 includes the following
components (000's omitted):
 
<TABLE>
<CAPTION>
                                                                        1996     1995     1994
                                                                       ------   ------   ------
<S>                                                                    <C>      <C>      <C>
Service cost -- benefits earned during the period....................  $  646   $  528   $  581
Interest cost on the projected benefit obligation....................   1,467    1,369    1,292
Less:
  Return on plan assets --
     Actual..........................................................  (1,669)  (1,138)     178
     Deferred........................................................     477       11   (1,294)
                                                                       ------   ------   ------
                                                                       (1,192)  (1,127)  (1,116)
  Amortization of transition asset over 17.9 years...................    (179)    (179)    (179)
                                                                       ------   ------   ------
     Net pension expense.............................................  $  742   $  591   $  578
                                                                       ======   ======   ======
</TABLE>
 
     The following sets forth the funded status of the Retirement Plan at
December 31, 1996 and 1995 based upon the actuarial present values of benefit
obligations (000's omitted):
 
<TABLE>
<CAPTION>
                                                                              1996      1995
                                                                             -------   -------
<S>                                                                          <C>       <C>
Accumulated benefit obligations:
  Vested...................................................................  $17,605   $17,147
  Nonvested................................................................      238       291
                                                                             -------   -------
     Total.................................................................  $17,843   $17,438
                                                                             =======   =======
Projected benefit obligation for service rendered to date..................  $19,046   $19,030
Fair value of plan assets, primarily money market and equity mutual
  funds....................................................................   16,774    13,849
                                                                             -------   -------
Plan assets less than projected benefit obligation.........................   (2,272)   (5,181)
Unrecognized prior service cost............................................      140       168
Net unrecognized loss......................................................    1,252     2,983
Unamortized transition asset...............................................   (1,416)   (1,595)
                                                                             -------   -------
  Pension liability included in accrued liabilities........................  $(2,296)  $(3,625)
                                                                             =======   =======
</TABLE>
 
     The weighted average discount rate used to measure the projected benefit
obligation was 8.0% in 1996 and 7.75% in 1995. For both years, the rate of
increase in future compensation levels was 5.0% and the expected long-term rate
of return on plan assets was 9.5%.
 
     The Company has a defined contribution plan, including features under
Section 401(k) of the Internal Revenue Code, which provides retirement benefits
to its employees. Eligible employees may contribute up to 15% of their
compensation to the plan. There is no mandatory matching of employee
contributions by the Company, but discretionary matches of $327,000, $164,000
and $164,000 were recorded for 1996, 1995 and 1994, respectively.
 
     The Company also has a contributory profit-sharing plan for Pearle
employees meeting certain service requirements as defined in the plan. The
Company's contribution to the plan consists of a minimum matching contribution
plus an additional performance contribution. Profit sharing expense amounted to
$229,000 in 1996.
 
     During fiscal 1994, the Company established two Supplemental Executive
Retirement Plans which will provide for the payment of retirement benefits to
participating executives supplementing amounts payable under the Company's
Retirement Plan. The first plan is an excess benefit plan designed to replace
benefits that would otherwise have been payable under the Retirement Plan but
that were limited as a result of certain tax law changes. The second plan is a
defined contribution plan under which participants will receive an annual credit
based on a percentage of base salary, subject to vesting requirements. Expense
for these plans for fiscal 1996, 1995 and 1994 was $468,000, $447,000 and
$413,000, respectively.
 
                                      F-21
<PAGE>   41
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
(11) COMMITMENTS
 
     The Company leases a substantial portion of its facilities including
laboratories, office and warehouse space, and retail store locations. These
leases generally have initial terms of up to 10 years and often contain renewal
options. Certain of the store locations have been sublet to franchisees. In most
leases covering retail store locations, additional rents are payable based on
store sales. In addition, the Company operates departments in various host
stores paying occupancy costs solely as a percentage of sales under agreements
containing short-term cancellation clauses. Generally, the Company is required
to pay taxes and normal expenses of operating the premises for laboratory,
office, warehouse and retail store leases; the host stores pay these expenses
for departments operated on a percentage-of-sales basis. The following amounts
represent rental expense for fiscal 1996, 1995 and 1994 (000's omitted):
 
<TABLE>
<CAPTION>
                                                                     1996      1995      1994
                                                                    -------   -------   -------
<S>                                                                 <C>       <C>       <C>
Occupancy costs based on sales....................................  $53,152   $50,218   $47,198
All other rental expense..........................................   45,365    32,697    30,003
Sublease rental income............................................   (5,935)   (1,510)   (1,455)
                                                                    -------   -------   -------
                                                                    $92,582   $81,405    75,746
                                                                    =======   =======   =======
</TABLE>
 
     During 1996 and 1995, the Company entered into leases for equipment which
have been accounted for as capital leases. At February 1, 1997 and February 3,
1996, property under capital leases consisted of $5,696,000 and $3,192,000 in
equipment with accumulated amortization of $397,000 and $37,000, respectively.
 
     At February 1, 1997, future minimum lease payments and sublease income
receipts under noncancellable leases, and the present value of future minimum
lease payments for capital leases are as follows (000's omitted):
 
<TABLE>
<CAPTION>
                                                                           OPERATING LEASES
                                                                CAPITAL   -------------------
                                                                LEASES    PAYMENTS   RECEIPTS
                                                                -------   --------   --------
    <S>                                                         <C>       <C>        <C>
      1997....................................................  $ 1,497   $ 66,887   $ 13,528
      1998....................................................    1,494     58,641     11,503
      1999....................................................    1,499     50,277      9,202
      2000....................................................    1,295     37,386      6,655
      2001....................................................      353     26,797      4,112
      2002 and thereafter.....................................       --     65,157      6,152
                                                                -------   --------    -------
    Total future minimum lease payments.......................    6,138   $305,145   $ 51,152
                                                                          ========    =======
    Amount representing interest..............................     (865)
                                                                -------
    Present value of future minimum lease payments............  $ 5,273
                                                                =======
</TABLE>
 
(12) QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)
 
     The Company's business is seasonal, with approximately 30% of its revenue
and approximately 50% of its income from operations generated in the fourth
fiscal quarter which contains the important Christmas selling season.
 
     The following is a summary of quarterly financial data for the 52 weeks
ended February 1, 1997 and the 53 weeks ended February 3, 1996. The fourth
quarter of fiscal 1996 includes a $64.4 million pre-tax charge for
 
                                      F-22
<PAGE>   42
 
COLE NATIONAL CORPORATION AND SUBSIDIARIES
- --------------------------------------------------------------------------------
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- CONTINUED
 
business integration and other non-recurring charges (see Note 3). The fourth
quarter of fiscal 1995 consisted of 14 weeks; all other quarters consisted of 13
weeks (000's omitted, except per share amounts):
 
<TABLE>
<CAPTION>
                                                                    QUARTER ENDED
                                                      -----------------------------------------
                                                       MAY 4,    AUG. 3,    NOV. 2,    FEB. 1,
                                                        1996       1996       1996       1997
                                                      --------   --------   --------   --------
<S>                                                   <C>        <C>        <C>        <C>
  Net revenue.......................................  $142,890   $153,465   $146,702   $240,933
  Gross margin......................................    98,390    106,065    101,929    156,302
  Income (loss) before extraordinary loss...........       980      5,177      1,173    (34,963)
  Net income (loss).................................       980      4,495      1,173    (34,963)
  Earnings (loss) per share:
     Income (loss) before extraordinary loss........       .09        .47        .10      (2.93)
     Net income (loss)..............................       .09        .41        .10      (2.93)
</TABLE>
 
<TABLE>
<CAPTION>
                                                                    QUARTER ENDED
                                                      -----------------------------------------
                                                      APR. 29,   JULY 29,   OCT. 28,   FEB. 3,
                                                        1995       1995       1995       1996
                                                      --------   --------   --------   --------
<S>                                                   <C>        <C>        <C>        <C>
  Net revenue.......................................  $125,254   $138,099   $138,646   $175,092
  Gross margin......................................    86,530     94,758     95,465    117,404
  Net income (loss).................................       (27)     3,766        229      9,790
  Earnings per share................................       .00        .36        .02        .94
</TABLE>
 
                                      F-23
<PAGE>   43
 
                      [THIS PAGE LEFT INTENTIONALLY BLANK]
<PAGE>   44
 
                      [THIS PAGE LEFT INTENTIONALLY BLANK]
<PAGE>   45
 
======================================================
 
     NO DEALER, SALESPERSON OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS AND,
IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS
HAVING BEEN AUTHORIZED BY THE COMPANY OR ANY UNDERWRITER. NEITHER THE DELIVERY
OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,
CREATE ANY IMPLICATION THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF
ANY TIME SUBSEQUENT TO THE DATE HEREOF. THIS PROSPECTUS DOES NOT CONSTITUTE AN
OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, ANY SECURITY OTHER THAN THE
SECURITIES COVERED BY THIS PROSPECTUS, NOR DOES IT CONSTITUTE AN OFFER OR
SOLICITATION BY ANYONE IN ANY JURISDICTION WHERE SUCH OFFER OR SOLICITATION IS
NOT AUTHORIZED, OR IN WHICH THE PERSON MAKING SUCH AN OFFER OR SOLICITATION IS
NOT QUALIFIED TO DO SO OR TO ANY PERSON TO WHOM IT IS UNLAWFUL TO MAKE SUCH AN
OFFER OR SOLICITATION.
 
                            ------------------------
 
           TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                        PAGE
                                        ----
<S>                                     <C>
Available Information.................     2
Incorporation of Certain
  Documents by Reference..............     2
The Company...........................     4
The Offering..........................     5
Use of Proceeds.......................     5
Selected Financial Data...............     6
Risk Factors..........................     7
Management's Discussion and Analysis
  of Financial Condition and Results
  of Operations.......................    11
Management............................    16
Underwriting..........................    17
Legal Matters.........................    18
Experts...............................    18
Index to Financial Statements.........   F-1
</TABLE>
    
 
======================================================
======================================================
 
                                1,500,000 SHARES
 
                                   COLE LOGO
 
                           COLE NATIONAL CORPORATION
                              CLASS A COMMON STOCK
 
                                  ------------
                                   PROSPECTUS
                                  ------------
 
                              Joint Lead Managers
                             and Joint Bookrunners
 
                               SMITH BARNEY INC.
 
                               MCDONALD & COMPANY
                                SECURITIES, INC.
                      ------------------------------------
 
                            DEUTSCHE MORGAN GRENFELL
======================================================
<PAGE>   46
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
     The following is a list of the estimated expenses to be incurred by the
Company in connection with the issuance and distribution of the Shares being
registered hereby, other than underwriting discounts and commissions.
 
<TABLE>
     <S>                                                                        <C>
     Securities and Exchange Commission registration fee....................    $ 21,432
     NASD fees..............................................................       7,573
     Printing costs.........................................................      75,000
     Accounting fees and expenses...........................................      15,000
     Legal fees and expenses................................................      40,000
     Miscellaneous expenses.................................................      15,995
                                                                                --------
            Total...........................................................    $175,000
                                                                                ========
</TABLE>
 
ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     Article Seventh of the Company's Certificate provides that the Company will
indemnify its officers, directors and each person who is or was serving or who
had agreed to serve at the request of the Board of Directors or an officer of
the Company as an employee or agent of the Company or as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust or
other enterprise to the full extent permitted by the General Corporation Law of
the State of Delaware (the "DGCL") or any other applicable laws as from time to
time may be in effect and that the Company may enter into agreements which
provide for indemnification greater or different from that provided in the
Certificate. In addition, the Company has provided in Article Eighth of its
Certificate that no director will be personally liable to the Company or its
stockholders for or with respect to any acts or omissions in the performance of
his or her duty as a director, to the full extent permitted by the DGCL or any
other applicable laws as from time to time may be in effect. The Certificate
further provides that any repeal or modification of Article Seventh or Article
Eighth will not adversely affect the right or protection existing under such
provision prior to such repeal or modification.
 
     Subsection (a) of the Section 145 of the DGCL empowers a corporation to
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative, or investigative (other than an action by or in
the right of the corporation) by reason of the fact that he is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the request of the corporation as a director, officer, employee or agent of
another corporation or enterprise, against expenses (including attorneys' fees),
judgments, fines and amounts paid in settlement actually and reasonably incurred
by him in connection with such action, suit or proceeding if he acted in good
faith and in a manner reasonably believed to be in or not opposed to the best
interests of the corporation, and, with respect to any criminal action or
proceeding, had no reasonable cause to believe his conduct was unlawful.
 
     Subsection (b) of Section 145 of the DGCL empowers a corporation to
indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action or suit by or in the right of the
corporation to procure a judgment in its favor, by reason of the fact that such
person acted in any of the capacities set forth above, against expenses
(including attorneys' fees) actually and reasonably incurred by him in
connection with the defense or settlement of such action or suit if he acted
under standards similar to those set forth in the paragraph above, except that
no indemnification may be made in respect of any claim, issue or matter as to
which such person shall have been adjudged to be liable to the corporation,
unless and only to the extent that the Court of Chancery of the State of
Delaware or the court in which such action or suit was brought shall determine
that despite the adjudication of liability but in view of all the circumstances
 
                                      II-1
<PAGE>   47
 
of the case, such person is fairly and reasonably entitled to be indemnified for
such expenses which the court shall deem proper.
 
     Section 145 further provides that, to the extent that a director or officer
of a corporation has been successful on the merits or otherwise in defense of
any action, suit or proceeding referred to in subsections (a) and (b) of Section
145, or in defense of any claim, issue or matter therein, he will be indemnified
against expenses (including attorneys' fees) actually and reasonably incurred by
him in connection therewith; that any indemnification under subsections (a) and
(b) of Section 145 (unless ordered by a court) will be made by a corporation
only as authorized in the specific case upon a determination that
indemnification of the director, officer, employee or agent is proper in the
circumstances because he has met the applicable standard of conduct set forth in
subsections (a) and (b) of Section 145; that expenses incurred by an officer or
director in defending any civil, criminal, administrative or investigative
action, suit or proceeding may be paid by the corporation in advance of the
final disposition of such action, suit or proceeding upon receipt of an
undertaking by or on behalf of such director or officer to repay such amount
unless it is ultimately determined that he is not entitled to be indemnified by
the corporation; that indemnification provided for by Section 145 will not be
deemed exclusive of any other rights to which the indemnified party may be
entitled; and that a corporation is empowered to purchase and maintain insurance
on behalf of a director or officer of the corporation against any liability
asserted against him and incurred by him in such capacity, or arising out of his
status as such, whether or not the corporation would have the power to indemnify
him against such liability under Section 145.
 
     The Company has entered into indemnity agreements (the "Indemnity
Agreements") with the current Directors and executive officers of the Company
and expects to enter into similar agreements with any Director or those
executive officers designated by the Board of Directors of the Company elected
or appointed in the future at the time of their election or appointment.
 
     Pursuant to the Indemnity Agreements, the Company will indemnify a Director
or officer of the Company (the "Indemnitee") if the Indemnitee is a party or is
threatened to be made a party to any threatened, pending or completed action,
suit or proceeding, whether civil, criminal, administrative or investigative, by
reason of the fact that the Indemnitee is or was a Director or officer of the
Company, or is or was serving at the request of the Company in certain
capacities with another entity, against any and all costs, charges and expenses,
judgments, fines and amounts paid in settlement actually and reasonably incurred
by the Indemnitee in connection with the defense or settlement of such
proceeding. Indemnity is available to the Indemnitee unless it proved by clear
and convincing evidence that the Indemnitee's action or failure to act was not
in good faith and in a manner he reasonably believed to be in or not opposed to
the best interests of the Company.
 
     The Indemnity Agreements mandate advancement of expenses to the Indemnitee
if the Indemnitee provides the Company with a written promise that (i) he has
reasonably incurred or will reasonably incur actual expenses in defending an
actual civil, criminal, administrative, or investigative action, suit,
proceeding or claim and (ii) he will repay such amount if it is ultimately
determined that he is not entitled to be indemnified by the Company. In
addition, the Indemnity Agreements provide various procedures and presumptions
in favor of the Indemnitee's right to receive indemnification under the
Indemnity Agreement.
 
     Under the Company's Director and Officer Liability Insurance Policy, each
director and certain officers of the Company are insured against certain
liabilities which might arise in connection with their respective positions with
the Company.
 
                                      II-2
<PAGE>   48
 
ITEM 16. EXHIBITS.
 
     The following Exhibits are filed herewith and made a part hereof:
 
   
<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                    DESCRIPTION OF DOCUMENT
- ------         ------------------------------------------------------------------------------
<C>            <S>
  1.1          Form of Underwriting Agreement
  4.1          Restated Certificate of Incorporation of the Company is incorporated herein by
               reference to Exhibit 3.1(i) of the Company's Annual Report on Form 10-K for
               the period ended February 3, 1996 (File No. 1-12814).
  4.2          Amended and Restated By-Laws of the Company is incorporated herein by
               reference to Exhibit 3.2(ii) of the Company's Annual Report on Form 10-K for
               the period ended February 3, 1996 (File No. 1-12814).
  4.3          Indenture dated as of September 30, 1993 between CNG and Norwest Bank
               Minnesota, N.A., as trustee, relating to the 11 1/4% Senior Notes due 2001
               (the form of which Senior Note is included in such Indenture) is incorporated
               herein by reference to Exhibit 4.1 of the Company's Annual Report on Form 10-K
               for the period ended February 3, 1996 (File No. 1-12814).
  4.4          Rights Agreement dated as of August 22, 1995 by and between the Company and
               National City Bank as Rights Agent, is incorporated herein by reference to
               Exhibit 4.3 of the Company's Annual Report on Form 10-K for the year ended
               February 3, 1996 (File No. 1-12814).
  4.5          Indenture dated November 15, 1996, by and among Cole National Group, Inc. and
               Norwest Bank Minnesota, National Association, as trustee, relating to the
               9 7/8% Senior Subordinated Notes due 2006 (the form of which Senior
               Subordinated Note is included in such Indenture) is incorporated herein by
               reference to Exhibit 4.1 of the Company's Report on Form 8-K filed with the
               Commission on December 2, 1996 (File No. 1-12814).
  4.6          The Company by this filing agrees, upon request, to file with the Commission
               the instruments defining the rights of holders of long-term debt of the
               Company and its subsidiaries where the total amount of securities authorized
               thereunder does not exceed 10% of total assets of the Company and its
               subsidiaries on a consolidated basis.
  5.1*         Opinion of Jones, Day, Reavis & Pogue as to the validity of the securities
               being offered.
 23.1*         Consent of Jones, Day, Reavis & Pogue (included in Exhibit 5.1).
 23.2          Consent of Arthur Andersen LLP.
 23.3          Consent of KPMG Peat Marwick LLP.
 24.1*         Power(s) of Attorney.
</TABLE>
    
 
- ---------------
 
   
* Previously filed.
    
 
ITEM 17. UNDERTAKINGS.
 
     The undersigned Company hereby undertakes that, for purposes of determining
any liability under the Securities Act of 1933, each filing of the Company's
annual report pursuant to Section 13(a) or 15(d) of the Securities Exchange Act
of 1934 (and, where applicable, each filing of an employee benefit plan's annual
report pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
incorporated by reference in the registration statement shall be deemed to be a
new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.
 
     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has been
advised that in the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Securities Act and
is, therefore, unenforceable. In
 
                                      II-3
<PAGE>   49
 
that event that a claim for indemnification against such liabilities (other than
the payment by the Company of expenses incurred or paid by a director, officer
or controlling person of the Company in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the Company will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.
 
     The undersigned Registrant hereby undertakes that:
 
          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information omitted from the form of prospectus filed as part
     of this registration statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or
     (4) or 497(h) under the Securities Act shall be deemed to be part of this
     registration statement as of the time it was declared effective.
 
          (2) For the purpose of determining any liability under the Securities
     Act of 1933, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide public offering thereof.
 
                                      II-4
<PAGE>   50
 
                                   SIGNATURES
 
   
     Pursuant to the requirements of the Securities Act, the Company certifies
that it has reasonable grounds to believe that it meets the requirements for
filing a Form S-3 and has duly caused this Amendment No. 1 to the Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Cleveland, State of Ohio, on June 30, 1997.
    
 
                                            COLE NATIONAL CORPORATION
 
                                            By:   /s/  WAYNE L. MOSLEY
                                              ----------------------------------
 
                                                       WAYNE L. MOSLEY
                                                VICE PRESIDENT AND CONTROLLER
 
     PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT, THIS REGISTRATION
STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN THE CAPACITIES AND ON THE
DATES INDICATED.
 
   
<TABLE>
<CAPTION>
               SIGNATURE                                 TITLE                      DATE
- ----------------------------------------   ------------------------------------------------------
<C>                                        <S>                              <C>
 
                   *                       Chairman and Chief Executive             June 30, 1997
- ----------------------------------------   Officer and Director (Principal
            JEFFREY A. COLE                Executive Officer and Principal
                                           Financial Officer)
 
                   *                       President, Chief Operating               June 30, 1997
- ----------------------------------------   Officer and Director
             BRIAN B. SMITH
 
          /s/ WAYNE L. MOSLEY              Vice President and Controller            June 30, 1997
- ----------------------------------------   (Principal Accounting Officer)
            WAYNE L. MOSLEY
 
                   *                       Director                                 June 30, 1997
- ----------------------------------------
           TIMOTHY F. FINLEY
 
                   *                       Director                                 June 30, 1997
- ----------------------------------------
             IRWIN N. GOLD
 
                   *                       Director                                 June 30, 1997
- ----------------------------------------
            PETER V. HANDAL
 
                   *                       Director                                 June 30, 1997
- ----------------------------------------
           CHARLES A. RATNER
 
                   *                       Director                                 June 30, 1997
- ----------------------------------------
            WALTER J. SALMON
</TABLE>
    
 
* The undersigned by signing his name hereto, does sign and execute this
  Registration Statement pursuant to the Powers of Attorney executed by the
  above-named officers and directors of the Company and which are being filed
  herewith with the Securities and Exchange Commission on behalf of such
  officers and directors.
 
  /s/  WAYNE L. MOSLEY
- ------------------------------------
 WAYNE L. MOSLEY, ATTORNEY-IN-FACT
 
                                      II-5
<PAGE>   51
 
                                 EXHIBIT INDEX
 
   
<TABLE>
<CAPTION>
                                                                              PAGINATION BY
    EXHIBIT                                                                SEQUENTIAL NUMBERING
    NUMBER                     DESCRIPTION OF DOCUMENT                            SYSTEM
    ------     --------------------------------------------------------    --------------------
<S>            <C>                                                         <C>
      1.1      Form of Underwriting Agreement.
      4.1      Restated Certificate of Incorporation of the Company is
               incorporated herein by reference to Exhibit 3.1(i) of
               the Company's Annual Report on Form 10-K for the period
               ended February 3, 1996 (File No. 1-12814).
      4.2      Amended and Restated By-Laws of the Company is
               incorporated herein by reference to Exhibit 3.2(ii) of
               the Company's Annual Report on Form 10-K for the period
               ended February 3, 1996 (File No. 1-12814).
      4.3      Indenture dated as of September 30, 1993 between CNG and
               Norwest Bank Minnesota, N.A., as trustee, relating to
               the 11 1/4% Senior Notes due 2001 (the form of which
               Senior Note is included in such Indenture) is
               incorporated herein by reference to Exhibit 4.1 of the
               Company's Annual Report on Form 10-K for the period
               ended February 3, 1996 (File No. 1-12814).
      4.4      Rights Agreement dated as of August 22, 1995 by and
               between the Company and National City Bank as Rights
               Agent, is incorporated herein by reference to Exhibit
               4.3 of the Company's Annual Report on Form 10-K for the
               year ended February 3, 1996 (File No. 1-12814).
      4.5      Indenture dated November 15, 1996, by and among Cole
               National Group, Inc. and Norwest Bank Minnesota,
               National Association, as trustee, relating to the 9 7/8%
               Senior Subordinated Notes due 2006 (the form of which
               Senior Subordinated Note is included in such Indenture)
               is incorporated herein by reference to Exhibit 4.1 of
               the Company's Report on Form 8-K filed with the
               Commission on December 2, 1996 (File No. 1-12814).
      4.6      The Company by this filing agrees, upon request, to file
               with the Commission the instruments defining the rights
               of holders of long-term debt of the Company and its
               subsidiaries where the total amount of securities
               authorized thereunder does not exceed 10% of total
               assets of the Company and its subsidiaries on a
               consolidated basis.
      5.1*     Opinion of Jones, Day, Reavis & Pogue as to the validity
               of the securities being offered.
     23.1*     Consent of Jones, Day, Reavis & Pogue (included in
               Exhibit 5.1).
     23.2      Consent of Arthur Andersen LLP.
     23.3      Consent of KPMG Peat Marwick LLP.
     24.1*     Power(s) of Attorney.
</TABLE>
    
 
- ---------------
 
   
* Previously filed.
    
 
                                      II-6

<PAGE>   1
                                                                    Exhibit 1.1


                                1,500,000 Shares

                            COLE NATIONAL CORPORATION
                            (a Delaware corporation)

                              Class A Common Stock
                           (Par Value $.001 Per Share)



                             UNDERWRITING AGREEMENT
                             ----------------------


                                July _____, 1997


SMITH BARNEY INC.
McDONALD & COMPANY SECURITIES, INC.
DEUTSCHE MORGAN GRENFELL, INC.
         as Representatives of the Several Underwriters
c/o      McDonald & Company Securities, Inc.
         McDonald Investment Center
         Cleveland, Ohio 44114

Ladies and Gentlemen:

                  Cole National Corporation, a Delaware corporation (the
"Company") confirms its agreement with Smith Barney Inc. ("Smith Barney"),
McDonald & Company Securities, Inc. ("McDonald"), Deutsche Morgan Grenfell,
Inc. ("Deutsche") and each of the other underwriters named in Schedule A hereto
(collectively, the "Underwriters," which term shall also include any
underwriter substituted as hereinafter provided in Section 10 hereof), for whom
Smith Barney, whom McDonald and Deutsche are acting as representatives (in such
capacity, Smith Barney, McDonald and Deutsche shall hereinafter be referred to
as the "Representatives"), with respect to the sale by the Company of 1,500,000
shares of Class A Common Stock, par value $.001 per share (the "Common Stock"),
of the Company, and the purchase by the Underwriters, acting severally and not
jointly, of the respective numbers of shares of Common Stock set forth in said
Schedule A, aggregating 1,500,000 shares of Common Stock, and with respect to
the grant by the Company of the option described in Section 2(b) hereof to
purchase all or any part of 225,000 shares of Common Stock, par value $.001 per
share, solely to cover over-allotments, in each case except as may otherwise be
provided in the Pricing Agreement, as hereinafter defined. The aforesaid
1,500,000 shares of Common Stock (the "Initial Securities") to be purchased by
the Underwriters and all or any part of the 225,000 shares of Common Stock
subject to the option described in Section 2(b) hereof (the "Option
Securities") are collectively hereinafter called the "Securities."

<PAGE>   2

                  Prior to the purchase and public offering of the Securities by
the Underwriters, the Representatives, acting on behalf of the several
Underwriters, shall enter into an agreement substantially in the form of Exhibit
A hereto (the "Pricing Agreement"). The Pricing Agreement may take the form of
an exchange of any standard form of written telecommunication between the
Company and the Representatives and shall specify such applicable information as
is indicated in Exhibit A hereto. The offering of the Securities will be
governed by this Underwriting Agreement (this "Agreement"), as supplemented by
the Pricing Agreement. From and after the date of the execution and delivery of
the Pricing Agreement, this Agreement shall be deemed to incorporate the Pricing
Agreement.

                  The Company has filed with the Securities and Exchange
Commission (the "Commission") a registration statement on Form S-3 (No.
333-29401) and a related preliminary prospectus for the registration of the
Securities under the Securities Act of 1933, as amended (the "1933 Act"), and
has filed such amendments thereto, if any, and such amended preliminary
prospectuses as may have been required to the date hereof. Such registration
statement (as amended, if applicable) and the prospectus constituting a part
thereof (including the documents incorporated therein by reference pursuant to
Item 12 of Form S-3 under the 1933 Act and the information, if any, deemed to be
part thereof pursuant to Rule 430A(b) of the rules and regulations of the
Commission under the 1933 Act (the "1933 Act Regulations")), as from time to
time amended or supplemented pursuant to the 1933 Act or otherwise, are
hereinafter referred to as the "Registration Statement" and the "Prospectus,"
respectively, except that if any revised prospectus shall be provided to the
Underwriters by the Company in connection with the offering of the Securities
which differs from the Prospectus on file at the Commission at the time the
Registration Statement becomes effective (whether or not such revised prospectus
is required to be filed by the Company pursuant to Rule 424(b) of the 1933 Act
Regulations), the term "Prospectus" shall refer to such revised Prospectus from
and after the time it is first provided to the Underwriters for such use. Any
reference herein to the Registration Statement, any preliminary prospectus or
the Prospectus shall be deemed to refer to and include the documents
incorporated therein by reference pursuant to Item 12 of Form S-3 under the 1933
Act.

                  The Company understands that the Underwriters propose to make
a public offering of the Securities as soon as the Representatives deem
advisable after the Registration Statement becomes effective and the Pricing
Agreement has been executed and delivered.

                  SECTION 1. REPRESENTATIONS AND WARRANTIES. (a) The Company
represents and warrants to each Underwriter as of the date hereof and as of the
date of the Pricing Agreement (such latter date being hereinafter referred to as
the "Representation Date") as follows:

                           (i) The Company has been subject to the requirements
         of Section 12 or 15(d) of the Securities Exchange Act of 1934 (the
         "1934 Act") for a period of at least 12 months prior to the initial
         filing of the Registration Statement and has filed all the material
         required to be filed pursuant to Section 13, 14 or 15(d) of the 1934
         Act for a period of at least 12 calendar months immediately preceding
         the initial filing of the Registration Statement and through and
         including the Representation Date in a timely 


                                       2
<PAGE>   3

         manner and otherwise satisfies all applicable requirements for the use
         of Form S-3 under the 1933 Act in connection with the transactions
         contemplated hereby and by the Registration Statement.

                           (ii) The documents incorporated by reference in the
         Prospectus, when they were filed with the Commission, conformed in all
         material respects to the requirements of the 1934 Act and the rules and
         regulations of the Commission thereunder (the "1934 Act Regulations"),
         and none of such documents contained at the date of such filing an
         untrue statement of a material fact or omitted to state a material fact
         required to be stated therein or necessary to make the statements
         therein not misleading.

                           (iii) At the time the Registration Statement becomes
         effective and at the Representation Date, the Registration Statement
         will comply in all material respects with the requirements of the 1933
         Act and the 1933 Act Regulations, and the Registration Statement will
         not contain an untrue statement of a material fact or omit to state a
         material fact required to be stated therein or necessary to make the
         statements therein not misleading. The Prospectus, at the
         Representation Date (unless the term "Prospectus" refers to a
         prospectus which has been provided to the Underwriters by the Company
         for use in connection with the offering of the Securities which differs
         from the Prospectus on file at the Commission at the time the
         Registration Statement becomes effective, in which case at the time it
         is first provided to the Underwriters for such use) and at the Closing
         Time referred to in Section 2, will not include an untrue statement of
         a material fact or omit to state a material fact necessary in order to
         make the statements therein, in the light of the circumstances under
         which they were made, not misleading; PROVIDED, HOWEVER, that the
         representations and warranties in this subsection shall not apply to
         statements in or omissions from the Registration Statement or
         Prospectus made in reliance upon and in conformity with information
         furnished to the Company in writing by any Underwriter through the
         Representatives expressly for use in the Registration Statement or
         Prospectus.

                           (iv) The accountants who certified the financial
         statements and supporting schedules included or incorporated by
         reference in the Registration Statement are independent public
         accountants as required by the 1933 Act and the 1933 Act Regulations.

                           (v) The financial statements included or incorporated
         by reference in the Registration Statement and the Prospectus present
         fairly the financial position of the Company and its consolidated
         subsidiaries as at the dates indicated and the results of their
         operations for the periods specified; except as otherwise stated in the
         Registration Statement, said financial statements have been prepared in
         conformity with generally accepted accounting principles applied on a
         consistent basis; and the supporting schedules incorporated by
         reference in the Registration Statement present fairly the information
         required to be stated therein.

                           (vi) Since the respective dates as of which
         information is given in the Registration Statement and the Prospectus,
         except as otherwise stated therein, (A) there 


                                       3
<PAGE>   4

         has been no material adverse change in the condition, financial or
         otherwise, or in the earnings, business affairs or business prospects
         of the Company and its subsidiaries considered as one enterprise,
         whether or not arising in the ordinary course of business, (B) there
         have been no transactions entered into by the Company or any of its
         subsidiaries, other than those in the ordinary course of business,
         which are material with respect to the Company and its subsidiaries
         considered as one enterprise, and (C) there has been no dividend or
         distribution of any kind declared, paid or made by the Company on any
         class of its capital stock.

                           (vii) The Company has been duly incorporated and is
         validly existing as a corporation in good standing under the laws of
         Delaware with corporate power and authority to own, lease and operate
         its properties and to conduct its business as described in the
         Prospectus; and the Company is duly qualified as a foreign corporation
         to transact business and is in good standing in each jurisdiction in
         which such qualification is required, whether by reason of the
         ownership or leasing of property or the conduct of business, except
         where the failure to so qualify would not have a material adverse
         effect on the condition, financial or otherwise, or the earnings,
         business affairs or business prospects of the Company and its
         subsidiaries considered as one enterprise.

                           (viii) Each subsidiary of the Company has been duly
         incorporated and is validly existing as a corporation in good standing
         under the laws of the jurisdiction of its incorporation, has corporate
         power and authority to own, lease and operate its properties and to
         conduct its business as described in the Prospectus and is duly
         qualified as a foreign corporation to transact business and is in good
         standing in each jurisdiction in which such qualification is required,
         whether by reason of the ownership or leasing of property or the
         conduct of business, except where the failure to so qualify would not
         have a material adverse effect on the condition, financial or
         otherwise, or the earnings, business affairs or business prospects of
         the Company and its subsidiaries considered as one enterprise; all of
         the issued and outstanding capital stock of each such subsidiary has
         been duly authorized and validly issued, is fully paid and
         non-assessable and is owned by the Company, directly or through one or
         more direct or indirect subsidiaries, free and clear of any security
         interest, mortgage, pledge, lien, encumbrance or claim.

                           (ix) The Company has the authorized, issued and
         outstanding capitalization set forth in the Prospectus; except as
         otherwise set forth in the Registration Statement, the shares of issued
         and outstanding capital stock of the Company have been duly authorized
         and validly issued and are fully paid and non-assessable; the shares of
         Common Stock to be issued and sold by the Company have been duly
         authorized for issuance and sale to the Underwriters pursuant to this
         Agreement and, when issued and delivered by the Company in the manner
         contemplated by this Agreement, will be validly issued and fully paid
         and non-assessable; the issuance of shares of Common Stock contemplated
         by this Agreement is not subject to preemptive or other similar rights;
         the Common Stock conforms in all material respects to all statements
         relating thereto contained in the Prospectus; the certificates for the
         Securities are in due and proper form; 


                                       4
<PAGE>   5


         and the holders of the Securities will not be subject to personal
         liability by reason of being such holders.

                           (x) This Agreement has been duly authorized, executed
         and delivered by the Company.

                           (xi) Neither the Company nor any of its subsidiaries
         is in violation of its respective charter or in default in the
         performance or observance of any material obligation, agreement,
         covenant or condition contained in any indenture, mortgage, loan
         agreement or note or in any material contract, lease or other
         instrument to which the Company or any of its subsidiaries is a party
         or by which it or any of them may be bound, or to which any of the
         property or assets of the Company or any of its subsidiaries is
         subject; the consummation of the transactions contemplated herein and
         by the Pricing Agreement has been duly authorized by the Company by all
         necessary corporate action and the issuance, sale and delivery of the
         shares of Common Stock to be issued and sold by the Company and the
         execution, delivery and performance of this Agreement by the Company
         will not, except for the equity registration rights agreement, dated
         March 6, 1992, between the Company and the parties therein, conflict
         with or constitute a breach of, or default under, or result in the
         creation or imposition of any lien, charge or encumbrance upon any
         property or assets of the Company or any of its subsidiaries pursuant
         to, any contract, indenture, mortgage, loan agreement, note, lease or
         other instrument to which the Company or any of its subsidiaries is a
         party or by which it or any of them may be bound, or to which any of
         the property or assets of the Company or any of its subsidiaries is
         subject, nor will such action result in any violation of the provisions
         of the charter or by-laws of the Company or any of its subsidiaries or
         any applicable law, administrative regulation or administrative or
         court decree.

                           (xii) No labor dispute with the employees of the
         Company or any of its subsidiaries exists or, to the knowledge of the
         Company, is imminent; and the Company is not aware of any existing or
         imminent labor disturbance by the employees of any of its principal
         suppliers, manufacturers or contractors which might be expected to
         result in any material adverse change in the condition, financial or
         otherwise, or in the earnings, business affairs or business prospects
         of the Company and its subsidiaries considered as one enterprise.

                           (xiii) There is no action, suit or proceeding before
         or by any court or governmental agency or body, domestic or foreign,
         now pending or, to the knowledge of the Company, threatened, against or
         affecting the Company or any of its subsidiaries, which is required to
         be disclosed in the Registration Statement (other than as disclosed
         therein), or which, considered singly or in the aggregate, may result
         in any material adverse change in the condition, financial or
         otherwise, or in the earnings, business affairs or business prospects
         of the Company and its subsidiaries considered as one enterprise, or
         which may materially and adversely affect the properties or assets
         thereof or which may materially or adversely affect the consummation of
         this Agreement or the Pricing Agreement; all pending legal or
         governmental proceedings to which the Company or any

                                       5
<PAGE>   6



         subsidiary is a party or of which any of their respective property or
         assets is the subject which are not described in the Registration
         Statement, including ordinary routine litigation incidental to the
         business, are, considered in the aggregate, not material; and there are
         no contracts or documents of the Company or any of its subsidiaries
         which are required to be filed as exhibits to the Registration
         Statement by the 1933 Act or by the 1933 Act Regulations which have not
         been so filed.

                           (xiv) The Company and its subsidiaries own or
         possess, or can acquire on reasonable terms, the patents, patent
         rights, licenses, inventions, copyrights, know-how (including trade
         secrets and other unpatented and/or unpatentable proprietary or
         confidential information, systems or procedures), trademarks, service
         marks and trade names (collectively, "intellectual property") presently
         employed by them in connection with the business now operated by them,
         except where the failure to own or possess or have the ability to
         acquire any such intellectual property would not have a material
         adverse effect on the condition, financial or otherwise, or on the
         earnings, business affairs or business prospects of the Company and its
         subsidiaries considered as one enterprise, and neither the Company nor
         any of its subsidiaries has received any notice of infringement of or
         conflict with asserted rights of others with respect to any of the
         foregoing which, singly or in the aggregate, if the subject of an
         unfavorable decision, ruling or finding, would result in any material
         adverse change in the condition, financial or otherwise, or in the
         earnings, business affairs or business prospects of the Company and its
         subsidiaries considered as one enterprise.

                           (xv) No authorization, approval or consent of any
         court or governmental authority or agency is necessary in connection
         with the sale of the Securities hereunder, except such as may be
         required under the 1933 Act or the 1933 Act Regulations, which
         qualification has been obtained, or state and foreign securities laws.

                           (xvi) The Company and its subsidiaries possess such
         material certificates, authorizations or permits issued by the
         appropriate state, federal or foreign regulatory agencies or bodies
         necessary to conduct the business now operated by them, and neither the
         Company nor any of its subsidiaries has received any notice of
         proceedings relating to the revocation or modification of any such
         certificate, authorization or permit which, singly or in the aggregate,
         if the subject of an unfavorable decision, ruling or finding, would
         materially and adversely affect the condition, financial or otherwise,
         or the earnings, business affairs or business prospects of the Company
         and its subsidiaries considered as one enterprise.

                           (xvii) All United States federal income tax returns
         of the Company and each of its subsidiaries required by law to be filed
         have been filed and all taxes shown by the said returns or otherwise
         assessed which are due and payable have been paid, except assessments
         against which appeals have been or will be promptly taken. The United
         States 


                                       6
<PAGE>   7

         federal income tax returns of the Company and its subsidiaries on a
         consolidated basis through the fiscal year ended February 13, 1996 have
         been filed and no assessment in connection therewith has been made
         against the Company, and the United States federal income tax return
         for the fiscal year ended February 3, 1997 will be filed on or before
         October 15, 1997 (the date on which such return is required by law to
         be filed) or pursuant to any extension or extensions that may be
         granted thereon. The Company and its subsidiaries have filed all other
         tax returns which are required to have been filed by them pursuant to
         applicable state, local or other law except (i) with respect to such
         taxes as are being contested in good faith and (ii) insofar as the
         failure to file such returns individually and in the aggregate would
         not have a material adverse effect on the condition, financial or
         otherwise, or on the earnings, business affairs or business prospects
         of the Company and its subsidiaries considered as one enterprise, and
         have paid all taxes due pursuant to said returns or pursuant to any
         assessment received by the Company or its subsidiaries, except for such
         taxes, if any, as are being contested in good faith and as to which
         adequate reserves have been provided. The charges, accruals and
         reserves on the consolidated books of the Company in respect of any
         income and corporation tax liability for any years not finally
         determined are adequate to meet any assessments or re-assessments for
         additional income tax for any years not finally determined, except to
         the extent of any inadequacy which would not have a material adverse
         effect on the condition, financial or otherwise, or on the earnings,
         business affairs or business prospects of the Company and its
         subsidiaries considered as one enterprise.

                          (xviii) The Company and its subsidiaries maintain a
         system of internal accounting controls sufficient to provide reasonable
         assurances that (A) transactions are executed in accordance with
         management's general or specific authorization, (B) transactions are
         recorded as necessary to permit preparation of financial statements in
         conformity with generally accepted accounting principles and to
         maintain accountability for assets, (C) access to assets is permitted
         only in accordance with management's general or specific authorization,
         and (D) the recorded accountability for assets is compared with the
         existing assets at reasonable intervals and appropriate action is taken
         with respect to any differences.

                          (xix) Except for such rights which have been waived in
         writing or as to which the failure to comply with would not have a
         material adverse effect on the condition, financial or otherwise, or on
         the earnings, business affairs or business prospects of the Company and
         its subsidiaries considered as one enterprise or on the transactions
         contemplated hereby: (a) there are no holders of securities (debt or
         equity) of the Company or any of its subsidiaries, or holders of
         rights, options or warrants to obtain securities of the Company or any
         of its subsidiaries, who, by reason of the filing of the Registration
         Statement under the 1933 Act, have the right to request the Company or
         any of its subsidiaries to register under the 1933 Act securities held
         by them; and (b) the Company and its subsidiaries have complied in all
         material respects with all of the terms of any of their outstanding
         agreements relating to the rights of any holder of securities to have
         securities registered under the Registration Statement. Except as
         described in the Prospectus, there are no outstanding options, warrants
         or other rights calling for the issuance of, and there are no
         commitments, plans or arrangements to issue, any shares of Common Stock
         or any security convertible into or exchangeable or exercisable for any
         shares of Common Stock.


                                       7
<PAGE>   8

                           (xx) The Company and its subsidiaries have good title
         to all properties owned by them, in each case free and clear of all
         liens, encumbrances and defects except (A) as do not materially
         interfere with the use made and proposed to be made of such properties,
         (B) as referred to in the Registration Statement (including the Notes
         to the Consolidated Financial Statements included therein) or (C) as
         could not reasonably be expected to materially and adversely affect the
         condition, financial or otherwise, or the earnings or business affairs
         of the Company and its subsidiaries considered as one enterprise.

                           (xxi) Except as disclosed in the Registration
         Statement, the Company and its subsidiaries are in material compliance
         with all applicable existing federal, state and local laws and
         regulations relating to protection of human health or the environment
         or imposing liability or standards of conduct concerning any Hazardous
         Material (as hereinafter defined) ("Environmental Laws"), except, in
         each case, where such noncompliance, singly or in the aggregate, would
         not have a material and adverse effect on the condition, financial or
         otherwise, or the earnings or business affairs of the Company and its
         subsidiaries considered as one enterprise. The term "Hazardous
         Material" means (A) any "hazardous substance" as defined by the
         Comprehensive Environmental Response, Compensation and Liability Act of
         1980, as amended, (B) any "hazardous waste" as defined by the Resource
         Conservation and Recovery Act, as amended, (C) any petroleum or
         petroleum product, (D) any polychlorinated biphenyl and (E) any
         pollutant or contaminant or hazardous, dangerous or toxic chemical,
         material, waste or substance regulated under or within the meaning of
         any other Environmental Law.

                           (xxii) There is no alleged liability, or to the best
         knowledge and information of the Company, potential liability
         (including, without limitation, alleged or potential liability for
         investigatory costs, cleanup costs, governmental response costs,
         natural resources damages, property damages, personal injuries, or
         penalties) of the Company or its subsidiaries arising out of, based on
         or resulting from (A) the presence or release into the environment of
         any Hazardous Material at any location at which the Company or any of
         its subsidiaries has previously conducted or is currently conducting
         any business (whether or not owned by the Company or its subsidiaries)
         or has previously owned or currently owns any property, or (B) any
         violation or alleged violation of any Environmental Law, (X) which
         alleged or potential liability is required to be disclosed in the
         Registration Statement, other than as disclosed therein, or (Y) which
         alleged or potential liability, singly or in the aggregate, would have
         a material and adverse effect on the condition, financial or otherwise,
         or the earnings or business affairs of the Company and its subsidiaries
         considered as one enterprise.

                           (xxiii) The Company is not an "investment company"
         within the meaning of the Investment Company Act of 1940, as amended.

                                       8
<PAGE>   9

                           (xxiv) The Company and each of its subsidiaries
         maintain reasonably adequate insurance with respect to their properties
         and business against loss or damage of the kinds customarily insured
         against by corporations of established reputation engaged in the same
         or similar businesses and similarly situated, of such types and in such
         amounts as are customarily carried under similar circumstances by such
         other corporations.

                           (xxv) The shares of Common Stock outstanding prior to
         the Representation Date have been duly listed on the New York Stock
         Exchange ("NYSE") and the shares of Common Stock to be issued and sold
         by the Company pursuant to the Agreement will at the Closing Time be
         duly authorized for listing on the NYSE, subject only to official
         notice of issuance.

                           (xxvi) The Company has furnished the Representatives
         letters from each of the executive officers and directors of the
         Company pursuant to which such persons have agreed during a period of
         120 days from the date hereof that, without the prior written consent
         of McDonald, such persons will not sell, offer to sell, contract to
         sell, or otherwise dispose of, directly or indirectly, any shares of
         Common Stock, any other equity security of the Company, or any security
         convertible into or exchangeable or exercisable for shares of Common
         Stock, beneficially owned by such person or with respect to which such
         person has the power of disposition, other than as bona fide gifts.

                  (b) Any certificate signed by an officer of the Company and
delivered to the Representatives or to counsel for the Underwriters shall be
deemed a representation and warranty by the Company to each Underwriter as to
the matters covered thereby.

                  SECTION 2. SALE AND DELIVERY TO UNDERWRITERS; CLOSING. (a) On
the basis of the representations and warranties herein contained and subject to
the terms and conditions herein set forth, the Company agrees to issue and sell
to each Underwriter, and each Underwriter, severally and not jointly, agrees to
purchase from the Company, at the price agreed upon by the Representatives and
the Company as set forth in the Pricing Agreement, the number of shares of
Common Stock set forth in Schedule A opposite the name of such Underwriter
(except as otherwise provided in the Pricing Agreement).

                           (i) If the Company has elected not to rely upon Rule
         430A under the 1933 Act Regulations, the initial public offering price
         of the Securities and the purchase price of the Securities to be paid
         by the several Underwriters shall be agreed upon and set forth in the
         Pricing Agreement, dated the date hereof, and an amendment to the
         Registration Statement and the Prospectus will be filed before the
         Registration Statement becomes effective.

                           (ii) If the Company has elected to rely upon Rule
         430A under the 1933 Act Regulations, the initial public offering price
         of the Securities and the purchase price of the Securities to be paid
         by the several Underwriters shall be determined by agreement among the
         Representatives and the Company and set forth in the Pricing Agreement.
         In

                                       9
<PAGE>   10


         the event that such prices have not been agreed upon and the Pricing
         Agreement has not been executed and delivered by all parties thereto by
         the close of business on the fourth business day following the date of
         this Agreement, this Agreement shall terminate forthwith, without
         liability of any party to any other party, unless otherwise agreed to
         by the Company and the Representatives.

                  (b) In addition, on the basis of the representations and
warranties herein contained and subject to the terms and conditions herein set
forth, the Company hereby grants an option to the Underwriters, severally and
not jointly, to purchase up to 225,000 shares of Common Stock at the price per
share set forth in the Pricing Agreement. The option hereby granted will expire
30 days after (i) the date the Registration Statement becomes effective, if the
Company has elected not to rely on Rule 430A under the 1933 Act Regulations or
(ii) the date of the Pricing Agreement, if the Company has elected to rely on
Rule 430A under the 1933 Act Regulations, and may be exercised in whole or in
part from time to time (but not more than twice) only for the purpose of
covering over-allotments which may be made in connection with the offering and
distribution of the Initial Securities upon notice by the Representatives to the
Company setting forth the number of Option Securities as to which the several
Underwriters are then exercising the option and the time and date of payment and
delivery for such Option Securities. Any such time and date of payment (a "Date
of Delivery") shall be determined by the Representatives, but shall not be later
than seven full Business Days after the exercise of said option, nor in any
event prior to the Closing Time, as hereinafter defined, unless otherwise agreed
by the Representatives and the Company. If the option is exercised as to all or
any portion of the Option Securities, each of the Underwriters, acting severally
and not jointly, will purchase that proportion of the total number of Option
Securities then being purchased which the number of Initial Securities set forth
in Schedule A opposite the name of such Underwriters bears to the total number
of Initial Securities (except as otherwise provided in the Pricing Agreement),
subject in each case to such adjustments as the Representatives in its
discretion shall make to eliminate any sales or purchases of fractional shares.

                  (c) Payment of the purchase price for, and delivery of
certificates for, the Initial Securities shall be made at the offices of
McDonald & Company Securities, Inc., McDonald Investment Center, Cleveland, Ohio
or at such other place as shall be agreed upon by the Representatives and the
Company, at 10:00 A.M. on the third business day (unless postponed in accordance
with the provisions of Section 10) following the date the Registration Statement
becomes effective (or, if the Company has elected to rely upon Rule 430A, the
third business day after execution of the Pricing Agreement), or such other time
not later than ten business days after such date as shall be agreed upon by the
Representatives and the Company (such time and date of payment and delivery
being herein called the "Closing Time"); provided, however, that if the
Registration Statement becomes effective later than 4:30 p.m., Eastern Time, on
any date, then, subject to the foregoing, the Closing Time shall be the fourth
business day thereafter (or, if the Company has elected to rely upon Rule 430A,
and the Pricing Agreement is not executed until after 4:30 p.m., Eastern Time,
on any date, the fourth business day after execution of the Pricing Agreement).
In addition, in the event that any or all of the Option Securities are to be
purchased by the Underwriters, payment of the purchase price for, and delivery
of certificates for, such Option Securities shall be made at the above-mentioned
offices of McDonald & 


                                       10
<PAGE>   11

Company Securities, Inc., or at such other place as shall be agreed upon by the
Representatives and the Company on each Date of Delivery as specified in the
notice from the Representatives to the Company. Payment shall be made to the
Company by wire transfer of immediately available funds to the account
designated by the Company, against delivery of the Securities to the
Underwriters. The certificates representing Securities shall be in such
denominations and registered in such names as the Representatives may request in
writing at least two business days before the Closing Time. It is understood
that each Underwriter has authorized the Representatives, for their account, to
accept delivery of, receipt for, and make payment of the purchase price for, the
Securities which it has agreed to purchase. The Representatives may (but shall
not be obligated to) make payment of the purchase price for the Securities to be
purchased by any Underwriter whose check has not been received by the Closing
Time, but such payment shall not relieve such Underwriter from its obligations
hereunder. The Securities will be made available for examination and packaging
by the Underwriters not later than 10:00 A.M. on the last business day prior to
the Closing Time at such place as the Underwriters may designate in New York,
New York.

                  SECTION 3. COVENANTS OF THE COMPANY. The Company covenants
with each Underwriter as follows:

                  (a) The Company will notify the Underwriters immediately, and
confirm the notice in writing, (i) of the effectiveness of the Registration
Statement and any amendment thereto (including any post-effective amendment),
(ii) of the receipt of any comments from the Commission, (iii) of any request by
the Commission for any amendment to the Registration Statement or any amendment
or supplement to the Prospectus or for additional information, and (iv) of the
issuance by the Commission of any stop order suspending the effectiveness of the
Registration Statement or the initiation of any proceedings for that purpose or
the suspension of the qualification of the Securities for offering or sale, in
any jurisdiction, or the threatening or initiation of any proceeding for that
purpose. The Company will make every reasonable effort to prevent the issuance
of any stop order or any order preventing or suspending the use of any
preliminary prospectus or suspending such qualification and, if any stop order
or any order preventing or suspending the use of any preliminary prospectus or
suspending such qualification is issued, to obtain the lifting thereof at the
earliest possible moment.

                  (b) The Company will give the Underwriters notice of its
intention to file or prepare any amendment to the Registration Statement
(including any post-effective amendment) or any amendment or supplement to the
Prospectus (including any revised prospectus which the Company proposes for use
by the Underwriters in connection with the offering of the Securities which
differs from the prospectus on file at the Commission at the time the
Registration Statement becomes effective, whether or not such revised prospectus
is required to be filed pursuant to Rule 424(b) of the 1933 Act Regulations),
will furnish the Underwriters with copies of any such amendment or supplement a
reasonable amount of time prior to such proposed filing or use, as the case may
be, and will not file any such amendment or supplement or use any such
prospectus to which counsel for the Underwriters and counsel for the Company
mutually agree shall not be filed or used.


                                       11
<PAGE>   12

                  (c) The Company will deliver to the Underwriters one signed
copy of the Registration Statement as originally filed and of each amendment
thereto (including exhibits filed therewith or incorporated by reference
therein) and will also deliver to the Underwriters conformed copies of the
Registration Statement as originally filed and of each amendment thereto
(without exhibits).

                  (d) The Company will furnish to each Underwriter, from time to
time during the period when the Prospectus is required to be delivered under the
1933 Act or the 1934 Act, such number of copies of the Prospectus (as amended or
supplemented) as such Underwriter may reasonably request for the purposes
contemplated by the 1933 Act, the 1933 Act Regulations, the 1934 Act or the 1934
Act Regulations.

                  (e) If any event shall occur as a result of which counsel for
the Company and counsel for the Underwriters mutually agree that it is necessary
to amend or supplement the Prospectus in order to make the Prospectus not
misleading in light of the circumstances existing at the time it is delivered to
a purchaser or if for any other reason it shall be necessary to amend or
supplement the Prospectus in order to comply with the 1933 Act, the 1933 Act
Regulations, the 1934 Act or the 1934 Act Regulations, the Company will
forthwith amend or supplement the Prospectus (in form and substance mutually
satisfactory to counsel for the Underwriters and counsel for the Company and in
compliance with the 1933 Act and the 1933 Act Regulations) so that, as so
amended or supplemented, the Prospectus will not include an untrue statement of
a material fact or omit to state a material fact necessary in order to make the
statements therein, in light of the circumstances existing at the time it is
delivered to a purchaser, not misleading and will comply with the 1933 Act, the
1933 Act Regulations, the 1934 Act and the 1934 Act Regulations, and the Company
will furnish to the Underwriters a reasonable number of copies of such amendment
or supplement.

                  (f) The Company will endeavor, in cooperation with the
Underwriters, to qualify the Securities for offering and sale under the
applicable securities laws of such states and other jurisdictions of the United
States as the Representatives may designate; PROVIDED, HOWEVER, that the Company
shall not be obligated to qualify as a foreign corporation in any jurisdiction
in which it is not so qualified. In each jurisdiction in which the Securities
have been so qualified, the Company will file such statements and reports as may
be required by the laws of such jurisdiction to continue such qualification in
effect, for a period of not less than one year from the effective date of the
Registration Statement.

                  (g) The Company will make generally available to its security
holders as soon as practicable, but not later than 90 days after the close of
the period covered thereby, an earnings statement (in form complying with the
provisions of Rule 158 of the 1933 Act Regulations) covering a twelve month
period beginning not later than the first day of the Company's fiscal quarter
next following the "effective date" (as defined in said Rule 158) of the
Registration Statement.

                  (h) If, at the time that the Registration Statement becomes
effective, any information shall have been omitted therefrom in reliance upon
Rule 430A of the 1933 Act 


                                       12
<PAGE>   13


Regulations, then immediately following the execution of the Pricing Agreement,
the Company will prepare, and file or transmit the filing with the Commission in
accordance with such Rule 430A and Rule 424(b) of the 1933 Act Regulations,
copies of an amended Prospectus, or, if required by such Rule 430A, a
post-effective amendment to the Registration Statement (including an amended
Prospectus), containing all information so omitted.

                  (i) The Company, during the period when the Prospectus is
required to be delivered under the 1933 Act, will file all documents required to
be filed with the Commission pursuant to Sections 13, 14 or 15 of the 1934 Act
within the time periods required by the 1934 Act and the 1934 Act Regulations.

                  (j) The Company will effect the listing of the Common Stock
issued and sold pursuant to this Agreement on the NYSE.

                  (k) During a period of 120 days from the date hereof, the
Company will not, without the prior written consent of McDonald, sell, offer to
sell, contract to sell, or otherwise dispose of, directly or indirectly, any
shares of Common Stock, any other equity security of the Company or any security
convertible into or exchangeable or exercisable for Common Stock (except for
shares of Common Stock issued pursuant to this Agreement and the Pricing
Agreement, the grant of options or the issuance of shares of Common Stock upon
the exercise of outstanding options under the Company's existing stock option
plans and the issuance of shares of Common Stock upon the exercise of
outstanding warrants or upon the conversion of outstanding capital stock
pursuant to the terms thereof).

                  (l) The Company will use all commercially reasonable efforts
to do and perform all things required or necessary to be done and performed by
it under this Agreement prior to the Closing Time and will satisfy all
conditions precedent to the delivery of the Securities.

                  SECTION 4. PAYMENT OF EXPENSES. The Company will pay all
expenses incident to the performance of its obligations under this Agreement,
including (i) the printing and filing and delivery to the Underwriters of copies
of the Registration Statement as originally filed and of each amendment thereto,
during the period specified in Section 3(d) hereof (excluding any fees, costs or
expenses of counsel to the Underwriters), (ii) the printing of this Agreement
and the Pricing Agreement, (iii) the preparation, issuance and delivery of the
certificates for the Securities to the Underwriters, (iv) the fees and
disbursements of the Company's counsel and accountants, (v) the qualification of
the Securities under securities laws in accordance with the provisions of
Section 3(f) hereof, including filing fees and the fees and disbursements of
counsel for the Underwriters in connection therewith and in connection with the
preparation of the Blue Sky Survey, which counsel fees shall not exceed $8,000,
(vi) the printing and delivery to the Underwriters of copies of the Registration
Statement as originally filed and each amendment thereto, of the preliminary
prospectuses, and of the Prospectus and any amendments or supplements thereto,
(vii) the printing and delivery to the Underwriters of the Blue Sky Survey,
(viii) the fees and expenses of the Company's transfer agent, (ix) the fee of
the National 


                                       13
<PAGE>   14

Association of Securities Dealers, Inc. and (x) the fees and expenses incurred
in connection with the listing of the Securities on the NYSE.

                  If this Agreement is terminated by the Representatives in
accordance with the provisions of Section 5 or Section 9(a)(i), the Company
shall reimburse the Underwriters for all of their out-of-pocket expenses
relating to the transactions contemplated hereby, including the reasonable fees
and disbursements of counsel for the Underwriters.

                  SECTION 5. CONDITIONS OF UNDERWRITERS' OBLIGATIONS. The
obligations of the Underwriters hereunder are subject to the accuracy of the
representations and warranties of the Company herein contained, to the
performance by the Company of its obligations hereunder, and to the following
further conditions:

                  (a) The Registration Statement shall have become effective not
later than 5:30 P.M. on the date hereof, or with the consent of the
Representatives, at a later time and date, not later, however, than 5:30 P.M. on
the first business day following the date hereof, or at such later time and date
as may be approved by the Underwriters; and at the Closing Time no stop order
suspending the effectiveness of the Registration Statement shall have been
issued under the 1933 Act or proceedings therefor initiated or threatened by the
Commission. If the Company has elected to rely upon Rule 430A of the 1933 Act
Regulations, the price of the Securities and any price related information
previously omitted from the effective Registration Statement pursuant to such
Rule 430A shall have been transmitted to the Commission for filing pursuant to
Rule 424(b) of the 1933 Act Regulations within the prescribed time period, and
prior to Closing Time the Company shall have provided evidence satisfactory to
McDonald of such timely filing, or a post-effective amendment providing such
information shall have been promptly filed and declared effective in accordance
with the requirements of Rule 430A of the 1933 Act Regulations.

                  (b) At the Closing Time the Underwriters shall have received:

                           (i) An opinion, dated the Closing Time, of Jones,
         Day, Reavis & Pogue, counsel for the Company and its subsidiaries,
         substantially in the form set forth on Annex I attached hereto.

                           (ii) An opinion, dated the Closing Time, from Charles
         J. Ibold, Esq., General Counsel of Cole Gift Centers, Inc. and Things
         Remembered, Inc., substantially in the form set forth on Annex II
         attached hereto.

                           (iii) An opinion, dated the Closing Time, from David
         J. Sherriff, Esq., General Counsel of Cole Vision Corporation,
         substantially in the form set forth on Annex III attached hereto.

                            (iv) An opinion, dated the Closing Time, of Calfee,
         Halter & Griswold LLP, counsel for the Underwriters, in form and
         substance reasonably satisfactory to the Underwriters.


                                       14
<PAGE>   15

                            (v) In giving their opinions required by subsections
         (b)(i), (ii), (iii) and (iv), respectively, of this section, Jones,
         Day, Reavis & Pogue, Charles J. Ibold, Esq., David J. Sherriff, Esq.
         and Calfee, Halter & Griswold shall each additionally state that
         although such counsel has not undertaken to determine independently the
         accuracy, completeness and fairness of the statements contained in the
         Registration Statement or in the Prospectus and takes no responsibility
         therefor, such counsel has participated in discussions and meetings
         with officers and other representatives of the Company and discussions
         with the auditors for the Company in connection with the preparation of
         the Registration Statement and the Prospectus. Such counsel has not,
         however, undertaken to determine independently and, therefore, does not
         assume any responsibility, explicitly or implicitly, for the accuracy,
         completeness or fairness of the statements contained in the
         Registration Statement or the Prospectus. Nothing has come to such
         counsel's attention that has caused such counsel to believe that (A)
         the Registration Statement, at the time it became effective, contained
         an untrue statement of a material fact or omitted to state a material
         fact required to be stated therein or necessary in order to make the
         statements therein not misleading, or (B) the Prospectus, at the
         Closing Time, contained any untrue statement of a material fact or
         omitted to state a material fact necessary in order to make the
         statements therein, in light of the circumstances under which they were
         made, not misleading, except that in each case such counsel need not
         express any opinion or belief with respect to the financial statements
         or other financial data contained in the Registration Statement or the
         Prospectus.

                  (c) At the Closing Time, there shall not have been, since the
date hereof or since the respective dates as of which information is given in
the Registration Statement and the Prospectus, any material adverse change in
the condition, financial or otherwise, or in the earnings, business affairs or
business prospects of the Company and its Subsidiaries considered as one
enterprise, whether or not arising in the ordinary course of business, and the
Underwriters shall have received a certificate of the Chairman and Chief
Executive Officer of the Company and the chief financial or chief accounting
officer of the Company, dated as of the Closing Time, to the effect that (A)
there has been no such material adverse change, (B) the representations and
warranties in Section 1 are true and correct with the same force and effect as
though expressly made at and as of the Closing Time, (C) the Company has
complied with all agreements and satisfied all conditions on its part to be
performed or satisfied at or prior to the Closing Time, and (D) no stop order
suspending the effectiveness of the Registration Statement has been issued and
no proceedings for that purpose have been initiated or threatened by the
Commission.

                  (d) At the time of the execution of this Agreement, the
Underwriters shall have received from each of Arthur Andersen LLP and KPMG Peat
Marwick LLP, independent certified public accountants, a letter dated such date,
in form and substance previously approved by the Representatives, with respect
to the financial statements and certain financial information contained or
incorporated by reference in the Registration Statement and the Prospectus.

                  (e) At the Closing Time, the Underwriters shall have received
from each of Arthur Andersen LLP and KPMG Peat Marwick LLP, independent
certified public accountants, 


                                       15
<PAGE>   16

a letter, dated as of Closing Time, to the effect that they reaffirm the
statements made in the letter furnished pursuant to subsection (d) of this
Section, except that the specified date referred to shall be a date not more
than five days prior to the Closing Time.

                  (f) At the Closing Time, the Representatives shall have been
furnished with such documents and opinions as it may reasonably require for the
purpose of enabling counsel for the Underwriters to pass upon the issuance and
sale of the Securities as herein contemplated and related proceedings, or in
order to evidence the accuracy of any of the representations or warranties, or
the fulfillment of any of the conditions, herein contained; and all proceedings
taken by the Company in connection with the issuance and sale of the Securities
as herein contemplated shall be reasonably satisfactory in form and substance to
the Representatives and counsel for the Underwriters.

                  (g) At the time of the execution of this Agreement, the
Representatives shall have received from each of the executive officers and
directors of the Company a letter in which each such person agrees during a
period of 120 days from the date hereof, that such person will not, without the
prior written consent of McDonald, sell, offer to sell, contract to sell, or
otherwise dispose of, directly or indirectly, any shares of Common Stock, any
other equity security of the Company or any security convertible into or
exchangeable or exercisable for shares of Common Stock, beneficially owned by
such person or with respect to which such person has the power of disposition,
other than as bona fide gifts.

                  (h) In the event that the Underwriters exercise their option
provided in Section 2(b) hereof to purchase all or any portion of the Option
Securities, the representations and warranties of the Company contained herein
and the statements in any certificates furnished by the Company hereunder shall
be true and correct as of each Date of Delivery and, at the relevant Date of
Delivery, the Representatives shall have received:

                           (i) A certificate, dated such Date of Delivery, of
         the Chairman and Chief Executive Officer of the Company and of the
         chief financial or chief accounting officer of the Company confirming
         that the certificate delivered at the Closing Time pursuant to Section
         5(c) hereof remains true and correct as of such Date of Delivery.

                           (ii) An opinion, dated such Date of Delivery, of
         Jones, Day, Reavis & Pogue, counsel for the Company and its
         Subsidiaries, substantially in the form set forth on Annex I attached
         hereto.

                           (iii) An opinion, dated such Date of Delivery, from
         Charles J. Ibold, Esq., General Counsel of Cole Gift Centers, Inc. and
         Things Remembered, Inc., substantially in the form set forth on Annex
         II attached hereto.

                           (iv) An opinion, dated such Date of Delivery, from
         David J. Sherriff, Esq., General Counsel of Cole Vision Corporation,
         substantially in the form set forth on Annex III attached hereto.



                                       16
<PAGE>   17

                           (v) An opinion, dated such Date of Delivery, of
         Calfee, Halter & Griswold LLP, counsel for the Underwriters, in form
         and substance reasonably satisfactory to the Underwriters.

                           (vi) A letter from Arthur Andersen LLP, in form and
         substance satisfactory to the Representatives and dated such Date of
         Delivery, substantially the same in form and substance as the letter
         furnished to the Underwriters pursuant to Section 5(e) hereof, except
         that the "specified date" in the letter furnished pursuant to this
         Section 5(h)(vi) shall be a date not more than five days prior to such
         Date of Delivery.

                  If any condition specified in this Section shall not have been
fulfilled when and as required to be fulfilled, this Agreement may be terminated
by the Representatives by notice to the Company at any time at or prior to
Closing Time, and such termination shall be without liability of any party to
any other party except as provided in Section 4. Notwithstanding any such
termination, the provisions of Sections 6 and 7 shall remain in effect.

                  SECTION 6. INDEMNIFICATION. (a) The Company agrees to
indemnify and hold harmless each Underwriter and each person, if any, who
controls any Underwriter within the meaning of Section 15 of the 1933 Act, and
each officer and director of each Underwriter and any such controlling person to
the extent and in the manner set forth as follows:

                           (i) against any and all loss, liability, claim,
         damage, and expense whatsoever, as incurred, arising out of any untrue
         statement or alleged untrue statement of a material fact contained in
         the Registration Statement (or any amendment thereto), including the
         information deemed to be part of the Registration Statement pursuant to
         Rule 430A(b) of the 1933 Act regulations, if applicable, or the
         omission or alleged omission therefrom of a material fact required to
         be stated therein or necessary to make the statements therein not
         misleading or arising out of any untrue statement or alleged untrue
         statement of a material fact contained in any preliminary prospectus or
         the Prospectus (or any amendment or supplement thereto) or the omission
         or alleged omission therefrom of a material fact necessary in order to
         make the statements therein, in the light of the circumstances under
         which they were made, not misleading;

                           (ii) against any and all loss, liability, claim,
         damage and expense whatsoever, as incurred, to the extent of the
         aggregate amount paid in settlement of any litigation; or any
         investigation or proceeding by any governmental agency or body,
         commenced or threatened, or of any claim whatsoever based upon such
         untrue statement or omission, or any such alleged untrue statement or
         omission, if such settlement is effected with the written consent of
         the Company; and

                           (iii) against any and all expense whatsoever, as
         incurred (including, subject to Section 6(c) hereof, the fees and
         disbursements of counsel chosen by the Underwriters), reasonably
         incurred in investigating, preparing or defending against any
         litigation, or any investigation or proceeding by a governmental agency
         or body, commenced or threatened, or any claim whatsoever based upon
         any such untrue statement 


                                       17
<PAGE>   18

         or omission, or any such alleged untrue statement or omission, to the
         extent that any such expense is not paid under (i) or (ii) above;

PROVIDED, HOWEVER, that this indemnity agreement shall not apply (A) to any
loss, liability, claim, damage or expense to the extent arising out of any
untrue statement or omission or alleged untrue statement or omission made in
reliance upon and in conformity with written information furnished to the
Company by any Underwriter through the Representatives expressly for use in the
Registration Statement or Prospectus and (B) with respect to the Prospectus or
any preliminary prospectus to the extent that any loss, liability, claim, damage
or expense results from the fact that such Underwriter sold Securities to a
person to whom there was not sent or given, at or prior to the written
confirmation of such sale, a copy of the Prospectus (and any amendment or
supplement thereto) in any case where such delivery is required by the 1933 Act
if the Company previously furnished copies thereof to such Underwriter and the
loss, liability, claim, damage or expense results from an untrue statement or
omission of a material fact contained in the Prospectus or any preliminary
prospectus which was corrected in the Prospectus (or any amendment or supplement
thereto).

                  (b) Each Underwriter severally agrees to indemnify and hold
harmless the Company, its directors, each of its officers who signed the
Registration Statement, and each person, if any, who controls the Company within
the meaning of Section 15 of the 1933 Act against any and all loss, liability,
claim, damage and expense described in the indemnity contained in subsection (a)
of this Section, as incurred, but only with respect to untrue statements or
omissions, or alleged untrue statements or omissions, made in the Registration
Statement (or any amendment thereto) or any preliminary prospectus or the
Prospectus (or any amendment or supplement thereto) in reliance upon and in
conformity with written information furnished to the Company by such Underwriter
through the Representatives expressly for use in the Registration Statement (or
any amendment thereto) or such preliminary prospectus or the Prospectus (or any
amendment or supplement thereto).

                  (c) Each indemnified party shall give notice as promptly as
reasonably practicable to each indemnifying party of any action commenced
against it in respect of which indemnity may be sought hereunder, but failure to
so notify an indemnifying party shall not relieve such indemnifying party from
any liability which it may have otherwise than on account of this indemnity
agreement. An indemnifying party may participate at its own expense in the
defense of any such action. In no event shall the indemnifying parties be liable
for fees and expenses (which fees and expenses shall be reasonable) of more than
one counsel (in addition to any local counsel) separate from their own counsel
for all indemnified parties in connection with any one action or separate but
similar or related actions in the same jurisdiction arising out of the same
general allegations or circumstances; PROVIDED, HOWEVER, that if an indemnified
party shall have been advised in writing by counsel selected to represent the
indemnified parties that an actual or potential conflict of interest exists
between the position of that indemnified party and other indemnified parties,
the indemnified party in question shall have the right to select separate
counsel to participate in the defense of such action on behalf of such
indemnified party, and the indemnifying parties shall be responsible for the
reasonable fees and expenses of such separate counsel.

                                       18
<PAGE>   19

                  SECTION 7. CONTRIBUTION. In order to provide for just and
equitable contribution in circumstances in which the indemnity agreement
provided for in Section 6 is for any reason held to be unenforceable by the
indemnified parties although applicable in accordance with its terms, the
Company and the Underwriters shall contribute to the aggregate losses,
liabilities, claims, damages and expenses of the nature contemplated by such
indemnity agreement incurred by the Company and one or more Underwriters, as
incurred, in such proportions that the Underwriters are responsible for that
portion represented by the percentage that the underwriting discount appearing
on the cover page of the Prospectus bears to the initial public offering price
appearing thereon and the Company is responsible for the balance; PROVIDED,
HOWEVER, that no person guilty of fraudulent misrepresentation (within the
meaning of Section 11(f) of the 1933 Act) shall be entitled to contribution from
any person who was not guilty of such fraudulent misrepresentation. For purposes
of this Section, each person, if any, who controls an Underwriter within the
meaning of Section 15 of the 1933 Act, and each officer and director of any
Underwriter and of any such control person, shall have the same rights to
contribution as such Underwriter, and each director of the Company, each officer
of the Company who signed the Registration Statement, and each person, if any,
who controls the Company within the meaning of Section 15 of the 1933 Act shall
have the same rights to contribution as the Company.

                  SECTION 8. REPRESENTATIONS, WARRANTIES AND AGREEMENTS TO
SURVIVE DELIVERY. All representations, warranties and agreements contained in
this Agreement and the Pricing Agreement, or contained in certificates of
officers of the Company submitted pursuant hereto, shall remain operative and in
full force and effect, regardless of any investigation made by or on behalf of
any Underwriter or controlling person, or by or on behalf of the Company, and
shall survive delivery of the Securities to the Underwriters.

                  SECTION 9. TERMINATION OF THE AGREEMENT. (a) The
Representatives may terminate this Agreement, by notice to the Company, at any
time at or prior to Closing Time (i) if there has been, since the date of this
Agreement or since the respective dates as of which information is given in the
Registration Statement, any material adverse change in the condition, financial
or otherwise, or in the earnings, business affairs or business prospects of the
Company and its subsidiaries considered as one enterprise, whether or not
arising in the ordinary course of business, or (ii) if there has occurred any
material adverse change in the financial markets in the United States, or any
new outbreak of hostilities or material escalation thereof or other calamity or
crisis, the effect of which is such as to make it, in the judgment of the
Representatives, impracticable to market the Securities or to enforce contracts
for the sale of the Securities, or (iii) if trading in the Common Stock has been
suspended by the Commission, or if trading generally on either the American
Stock Exchange or the New York Stock Exchange has been suspended, or minimum or
maximum prices for trading have been fixed, or maximum ranges for prices for
securities have been required, by either of said Exchanges or by order of the
Commission or any other governmental authority, or if a banking moratorium has
been declared by either federal, New York or Ohio authorities.


                                       19
<PAGE>   20

                  (b) If this Agreement is terminated pursuant to this Section
9, such termination shall be without liability of any party to any other party
except as provided in Section 4. Notwithstanding any such termination, the
provisions of Sections 6 and 7 shall remain in effect.

                  SECTION 10. DEFAULT BY ONE OR MORE OF THE UNDERWRITERS. If one
or more of the Underwriters shall fail at Closing Time to purchase the Initial
Securities which it or they are obligated to purchase under this Agreement and
the Pricing Agreement (the "Defaulted Securities"), the Representatives shall
have the right, within 24 hours thereafter, to make arrangements for one or more
of the non-defaulting Underwriters, or any other underwriters, to purchase all,
but not less than all, of the Defaulted Securities in such amounts as may be
agreed upon and upon the terms herein set forth; if, however, the
Representatives shall not have completed such arrangements with such 24-hour
period, then:

                  (a) if the number of Defaulted Securities does not exceed 10%
of the number of Initial Securities, the non-defaulting Underwriters shall be
obligated to purchase the full amount thereof in the proportions that their
respective underwriting obligations hereunder bear to the underwriting
obligations of all non-defaulting Underwriters, or

                  (b) if the number of Defaulted Securities exceeds 10% of the
number of Initial Securities, this Agreement shall terminate without liability
on the part of any non-defaulting Underwriter.

                  No action taken pursuant to this Section shall relieve any
defaulting Underwriter from liability in respect of its default.

                  In the event of any such default which does not result in the
termination of this Agreement, either the Representatives or the Company shall
have the right to postpone the Closing Time for a period not exceeding seven
days in order to effect any required changes in the Registration Statement or
Prospectus or in any other documents or arrangements.

                  The Underwriters shall have the right to amend Schedule A
hereto by making such substitutions or corrections as indicated in the Pricing
Agreement.

                  SECTION 11. NOTICES. All notices and other communications
hereunder shall be in writing and shall be deemed to have been duly given if
mailed or transmitted by any standard form of telecommunications. Notices to the
Underwriters shall be directed to the Representatives, in care of McDonald &
Company Securities, Inc. at 2100 McDonald Investment Center, Cleveland, Ohio
44114, attention: Daniel F. Austin, Vice Chairman, and notices to the Company
shall be directed to it at 5915 Landerbrook Drive, Mayfield Heights, Ohio 44124,
attention: Wayne L. Mosley, Vice President and Controller, telecopy number (216)
461-3489; and

                  SECTION 12. PARTIES. This Agreement and the Pricing Agreement
shall each inure to the benefit of and be binding upon the Underwriters and the
Company and their 


                                       20
<PAGE>   21

respective successors. Nothing expressed or mentioned in this Agreement or the
Pricing Agreement is intended or shall be construed to give any person, firm or
corporation, other than the Underwriters and the Company and their respective
successors and the controlling persons and officers and directors referred to in
Sections 6 and 7 and their heirs and legal representatives, any legal or
equitable right, remedy or claim under or in respect of this Agreement or the
Pricing Agreement or any provision herein and therein contained. This Agreement
and the Pricing Agreement and all conditions and provisions hereof and thereof
are intended to be for the sole and exclusive benefit of the Underwriters and
the Company and their respective successors, and said controlling persons and
officers and directors and their heirs and legal representatives, and for the
benefit of no other person, firm or corporation. No Purchaser of Securities from
any Underwriter shall be deemed to be a successor by reason merely of such
purchase.

                  SECTION 13. GOVERNING LAWS AND TIME. This Agreement and the
Pricing Agreement shall be governed by and construed in accordance with the
internal laws of the State of Ohio without giving effect to principles of
conflict of laws. Specified times of day refer to Cleveland Time. As used
herein, the term "business day" means any day on which the New York Stock
Exchange is open for business.




                                       21
<PAGE>   22



                  If the foregoing is in accordance with your understanding of
our agreement, please sign and return to the Company a counterpart hereof,
whereupon this instrument, along with all counterparts, will become a binding
agreement between the Underwriters and the Company in accordance with its terms.

                                                Very truly yours,

                                                COLE NATIONAL CORPORATION


                                                By:
                                                    ----------------------------
                                                    Name:
                                                    Title:

CONFIRMED AND ACCEPTED as of the date first above written:

SMITH BARNEY INC.
McDONALD & COMPANY SECURITIES, INC.
DEUTSCHE MORGAN GRENFELL, INC.

BY: McDONALD & COMPANY SECURITIES, INC.

By:
    ----------------------------------
    Name:
    Title:

For themselves and as Representatives of the other Underwriters in Schedule A
hereto.










                                       22
<PAGE>   23






                                   SCHEDULE A




                                                         Number
                                                         of Shares
Underwriters                                             to be Purchased
- ------------                                             ---------------

Smith Barney Inc.
McDonald & Company Securities, Inc.
Deutsche Morgan Grenfell, Inc.











         Total                                           1,500,000
                                                         =========










<PAGE>   24



                                                                       Exhibit A



                                1,250,000 Shares

                            COLE NATIONAL CORPORATION
                            (A Delaware corporation)

                              CLASS A COMMON STOCK
                           (Par Value $.001 Per Share)

                                PRICING AGREEMENT
                                -----------------

                                                                 July ____, 1997

SMITH BARNEY INC.
McDONALD & COMPANY SECURITIES, INC.
DEUTSCHE MORGAN GRENFELL, INC.
         as Representatives of the Several Underwriters
c/o      McDonald & Company Securities, Inc.
                  McDonald Investment Center
                  Cleveland, Ohio 44114

Ladies and Gentlemen:

                  Reference is made to the Underwriting Agreement, dated July
__, 1997 (the "Underwriting Agreement"), relating to the purchase by the
several Underwriters named in Schedule A thereto, for whom Smith Barney Inc.,
McDonald & Company Securities, Inc. and Deutsche Morgan Grenfell, Inc. are
acting as representatives, of the above shares of the Class A Common Stock, par
value $.001 per share, of Cole National Corporation (the "Company").

                  Pursuant to Section 2 of the Underwriting Agreement, the
Company agrees with the Underwriters as follows:

                  1. The initial public offering price per share for the
Securities, determined as provided in said Section 2, shall be $_____.

                  2. The purchase price per share for the Securities to be paid
by the several Underwriters shall be $_____, being an amount equal to the
initial public offering price set forth above less $____ per share.

                  If the foregoing is in accordance with your understanding of
our agreement, please sign and return to the Company a counterpart hereof,
whereupon this instrument, along with all 


<PAGE>   25

counterparts, will become a binding agreement among the Underwriters and the
Company in accordance with its terms.

                                       Very truly yours,

                                       COLE NATIONAL CORPORATION

                                       By:
                                           ---------------------------------

                                       Its:
                                           ---------------------------------



CONFIRMED AND ACCEPTED 
as of the date first above written:

SMITH BARNEY INC.
McDONALD & COMPANY SECURITIES, INC.
DEUTSCHE MORGAN GRENFELL, INC.

BY McDONALD & COMPANY SECURITIES, INC.

By:  
     -----------------------------------
     Name:
     Title:

For themselves and as Representatives of the 
other Underwriters in Schedule A to
the Underwriting Agreement.




<PAGE>   26




                                                                         Annex I

                               Form of Opinion of
                           Jones, Day, Reavis & Pogue
                           --------------------------


                           (i) Each of the Company and the direct and indirect
subsidiaries of the Company (collectively, "Subsidiaries") is duly incorporated,
validly existing, and in good standing under the laws of the state of its
respective incorporation, and each of the Company and the Subsidiaries has the
corporate power and authority to own or lease its properties and to conduct its
business as described in the Prospectus, and the Company has the corporate power
and authority to execute, deliver and perform its obligations under the
Underwriting Agreement.

                           (ii) Each of the Company and Cole National Group,
Inc. is duly qualified to do business and is in good standing in all
jurisdictions where it is required to be so qualified, except where the failure
to be so qualified would not individually or in the aggregate have a material
adverse effect on the business, condition (financial or other), results of
operations or properties of the Company and the direct and indirect subsidiaries
of the Company taken as a whole.

                           (iii) The authorized capital stock of the Company
consists of: (a) 24,000,000 shares of Class A Common Stock, $.001 par value per
share ("Class A Common Stock"), of which upon completion of this offering
13,625,030 shares are issued and outstanding; and (b) 1,000,000 shares of
Preferred Stock, without par value, none of which shares are issued and
outstanding. Except as otherwise stated in the Prospectus, all of the shares of
issued and outstanding capital stock of the Company have been duly authorized
and validly issued and are fully paid and nonassessable. The Securities to be
issued and sold by the Company pursuant to the Underwriting Agreement have been
duly authorized for issuance and sale to the Underwriters pursuant to the
Underwriting Agreement and, when issued and delivered by the Company in the
manner contemplated by the Underwriting Agreement, will be validly issued and
fully paid and nonassessable. The issuance of the Securities to be issued and
sold by the Company is not subject to preemptive or other similar statutory
rights or contractual preemptive or other similar contractual rights pursuant to
any contract or agreement filed as an exhibit to either the Registration
Statement or any document incorporated therein by reference pursuant to Item 12
of Form S-3 under the Securities Act of 1933 and by which the Company is bound.

                           (iv) Except for the order of the Commission declaring
the Registration Statement effective, and permits and similar authorizations
required under the securities or Blue Sky laws of certain jurisdictions, and a
listing application for the Securities filed with the New York Stock Exchange,
and except for such consents that are required and have been received, no
consent, approval, authorization or other order from, and no filing with or
notice to, any Ohio or Federal regulatory body, administrative agency, or other
Ohio or Federal governmental authority, and no filing with or notice to, to the
best of our knowledge, any other person or entity, is 

<PAGE>   27

required for the due authorization, execution, delivery and performance by the
Company of the Underwriting Agreement.

                           (v) The Underwriting Agreement has been duly
authorized, executed and delivered by the Company and is a valid and binding
obligation of the Company, enforceable against the Company in accordance with
its terms except as rights to indemnity and contribution thereunder may be
limited under applicable securities laws.

                           (vi) All of the outstanding capital stock of each of
the Subsidiaries has been duly authorized and validly issued and is fully paid
and nonassessable and is owned, directly or indirectly, by the Company, and, to
the best of our knowledge, is free and clear of any security interest, adverse
claims, lien or encumbrance, and there are no outstanding rights, warrants or
options to acquire, or instruments convertible into or exchangeable for, any
shares of capital stock or other equity interest in any subsidiary.

                           (vii) The Company is not an "investment company" as
such term is defined in the Investment Company Act of 1940, as amended.

                           (viii) The execution and delivery by the Company of
the Underwriting Agreement and the performance of its obligations thereunder
will not (A) result in the violation of any Delaware corporate, Ohio or Federal
statute or regulation, or any order or decree known to us of any court or
governmental authority binding upon the Company or any of its subsidiaries or
their property, (B) except for the equity registration rights agreement dated
March 6, 1992 between the Company and the parties therein, conflict with or
result in a breach or violation of any of the terms or provisions of, or
constitute a default or in creation of a lien under any of the provisions of the
Company's or any of its subsidiaries' Certificates of Incorporation or Bylaws or
any indenture, mortgage, deed of trust, loan agreement or other agreement filed
as an exhibit to the Registration Statement and by which the Company is bound,
or (C) result in the creation of any lien upon any of the properties or assets
of the Company or any of its subsidiaries.

                  We have participated in the preparation of the Registration
Statement and Prospectus. From time to time we have had discussions with
officers, Directors and employees of the Company, Arthur Andersen LLP and KPMG
Peat Marwick LLP, the independent accountants who examined certain of the
consolidated financial statements of the Company and its subsidiaries included
in the Registration Statement and Prospectus, and your representatives
concerning the information contained in the Registration Statement and
Prospectus and the proposed responses to various items in Form S-3. Based
thereupon we are of the opinion that the Registration Statement, the Prospectus
and each amendment or supplement thereto and the documents incorporated by
reference therein comply as to form in all material respects with the
requirements of the Securities Act of 1933 or the Securities Exchange Act of
1934, as applicable, and the applicable rules and regulations thereunder (except
for the operating statistics, financial statements and the notes thereto,
financial schedules, other financial, statistical and accounting data included
therein and except for the information referred to under the caption "Experts"
as having been included or incorporated by reference in the Registration
Statement and Prospectus on the authority of Arthur Andersen LLP and KPMG Peat
Marwick LLP, each as experts).

<PAGE>   28

                  We further are of the opinion that the statements contained in
Item 15 in part II of the Registration Statement, insofar as they purport to
summarize the provisions of the documents referred to therein, present fair
summaries of such provisions.

                  We do not know of any litigation or any governmental
proceedings or investigations, pending or threatened, required to be described
in the Prospectus that are not described as required, or of any contracts or
other documents of a character required to be described in the Registration
Statement or Prospectus or to be filed as exhibits to the Registration Statement
that are not described and filed as required.

                  The Registration Statement has become effective under the
Securities Act of 1933; any required filing of the Prospectus or any supplement
thereto pursuant to Rule 424(b) has been made in the manner and within the time
period required by Rule 424(b); and, to the best of our knowledge, no stop order
suspending the effectiveness of the Registration Statement has been issued and
no proceedings for that purpose are pending before or threatened by the
Commission.

                  We have not independently verified and are not passing upon,
and do not assume any responsibility for, the accuracy, completeness or fairness
(except as set forth in the third preceding paragraph above) of the information
contained in the Registration Statement and Prospectus or incorporated therein
by reference. Based upon the participation and discussions described above,
however, no facts have come to our attention that cause us to believe that the
Registration Statement (except for the operating statistics, financial
statements and the notes thereto, financial schedules, other financial,
statistical and accounting data included or incorporated by reference therein
and except for the information referred to under the caption "Experts" as having
been included in the Registration Statement and Prospectus on the authority of
Arthur Andersen LLP, as experts, as to all of which we express no view), at the
time it became effective contained any untrue statement of a material fact or
omitted to state a material fact required to be stated therein or necessary to
make the statements therein not misleading, or that the Prospectus (with the
foregoing exceptions), at such time or on the date hereof included or includes
any untrue statement of a material fact or omitted or omits to state a material
fact necessary in order to make the statements therein, in light of the
circumstances under which they were made, not misleading.




<PAGE>   29




                                                                        Annex II

                               Form of Opinion of
                                Charles J. Ibold


                           (i) Each of Cole Gift Centers, Inc. ("Cole Gift") and
Things Remembered, Inc. ("TRI"); (Cole Gift and TRI are collectively referred to
as the "Company") and TRI's Subsidiary (defined as Cole Management Services,
Inc.) is duly incorporated, validly existing, and in good standing under the
laws of the state of its respective incorporation, with corporate power and
authority to own or lease its properties and to conduct its business as
described in the Prospectus. Each of the Company and TRI's Subsidiary is duly
qualified to do business and is in good standing in all jurisdictions where it
is required to be so qualified, except where the failure to be so qualified
would not individually or in the aggregate have a material adverse effect on the
business. condition (financial or other), results of operations or properties of
the Company and TRI's Subsidiary taken as a whole.

                           (ii) Except as disclosed in the Registration
Statement and the Prospectus, there is no action, suit, investigation or
proceeding, governmental or otherwise, pending or, to the best of my knowledge,
threatened against Cole National Corporation, Cole National Group, Inc., the
Company or TRI's Subsidiary, (A) in which an injunction or order has been
entered preventing the issuance or sale of the Securities, (B) that seeks to
restrain, enjoin or prevent the issuance of the Securities or any of the
transactions contemplated thereby, or (C) questions the legality or validity of
any such transaction or that seeks to recover damages or obtain other relief in
connection with any such transaction.

                           (iii) Neither Cole Gift, TRI nor TRI's Subsidiary is
in violation of its Certificate or Incorporation or Bylaws.

                  Except as set forth in the Prospectus, I am not aware of (A)
the existence of any default (or any event the occurrence of which with notice
or lapse of time, or both, would constitute a default) under any bond,
indenture, mortgage, deed of trust, note, loan or credit agreement or other
material agreement or instrument filed as an exhibit to either the Registration
Statement or any document incorporated therein by reference pursuant to Item 12
of Form S-3 under the 1933 Act and to which the Company or TRI's Subsidiary is a
party or to which any of them or their property or assets is subject or (B) the
issuance of any notice or pendency or threat of any investigation or review by
any governmental entity with respect to (1) any alleged violation by the Company
or TRI's Subsidiary of any statute, law, ordinance, rule, regulation, judgment
decree or order of any governmental entity, agency or body, or (2) any alleged
failure by the Company or TRI's Subsidiary to have all permits, certificates,
licenses, approvals and other authorizations required in connection with the
operation of its business, which, with respect to clauses (A) and (B) herein
would (individually or in the aggregate) have a material adverse effect on the
business, condition (financial or other), results of operations or properties of
the Company and TRI's Subsidiary taken as a whole.

<PAGE>   30

                  I have reviewed and read the Registration Statement and
Prospectus. I have not, however, independently verified and am not passing upon,
and do not assume any responsibility for, the accuracy, completeness or fairness
of the information contained in the Registration Statement and Prospectus or
incorporated by reference therein. Based upon my review of the Registration
Statement and Prospectus described above, however, no facts have come to my
attention that cause me to believe that the Registration Statement (except for
the operating statistics, financial statements and the notes thereto, financial
schedules, other financial, statistical and accounting data included therein and
except for the information referred to under the caption "Experts" as having
been included or incorporated by reference in the Registration Statement and
Prospectus on the authority of Arthur Andersen LLP and KPMG Peat Marwick LLP, as
experts, as to all of which I express no view), at the time it became effective
contained any untrue statement of a material fact or omitted to state a material
fact required to be stated therein or necessary to make the statements therein
not misleading, or that the Prospectus (with the foregoing exceptions) as of its
date or on the date hereof included or includes any untrue statement of a
material fact or omitted or omits to state a material fact necessary in order to
make the statements therein, in the light of the circumstances under which they
were made, not misleading.

                  There is no litigation or governmental proceedings or
investigations, pending, or, to the best of my knowledge, threatened against the
Company or TRI's Subsidiary, required to be described in the Registration
Statement and the Prospectus that are not described as required, or of any
contracts or other documents of a character required to be described in the
Registration Statement or Prospectus or to be filed as exhibits to the
Registration Statement that are not described and filed as required.




<PAGE>   31




                                                                       Annex III

                               Form of Opinion of
                                David J. Sherriff


                           (i) Each of Cole Vision Corporation (the "Company")
and the Subsidiaries (defined as Pearle, Inc., Western States Optical, Inc., Bay
Cities Optical Company, Cole Vision Services, Inc., Cole Management Services,
Inc. and Cole Lens Supply, Inc.) is duly incorporated, validly existing, and in
good standing under the laws of the state of its respective incorporation, with
corporate power and authority to own or lease its properties and to conduct its
business as described in the Prospectus. Each of the Company and the
Subsidiaries is duly qualified to do business and is in good standing in all
jurisdictions where it is required to be so qualified, except where the failure
to be so qualified would not individually or in the aggregate have a material
adverse effect on the business, condition (financial or other), results of
operations or properties of the Company and the Subsidiaries taken as a whole.

                           (ii) Except as disclosed in the Registration
Statement and the Prospectus, there is no action, suit, investigation or
proceeding, governmental or otherwise, pending or, to the best of my knowledge,
threatened against the Company or any of the Subsidiaries, (A) in which an
injunction or order has been entered preventing the issuance or sale of the
Securities, (B) that seeks to restrain, enjoin or prevent the issuance of the
Securities or any of the transactions contemplated thereby, or (C) questions the
legality or validity of any such transaction or that seeks to recover damages or
obtain other relief in connection with any such transaction.

                           (iii) Neither the Company nor any of the Subsidiaries
is in violation of their respective Certificate of Incorporation or Bylaws.

                  Except as set forth in the Prospectus, I am not aware of (A)
the existence of any default (or any event the occurrence of which with notice
or lapse of time, or both, would constitute a default) under any bond,
indenture, mortgage, deed of trust, note, loan or credit agreement or other
material agreement or instrument filed as an exhibit to either the Registration
Statement or any document incorporated therein by reference pursuant to Item 12
of Form S-3 under the 1933 Act and to which the Company or any of the
Subsidiaries is a party or to which any of them or their property or assets is
subject or (B) the issuance of any notice or pendency or threat of any
investigation or review by any governmental entity with respect to (1) any
alleged violation by the Company or any of the Subsidiaries of any statute, law,
ordinance, rule, regulation, judgment decree or order of any governmental
entity, agency or body, or (2) any alleged failure by the Company or any of the
Subsidiaries to have all permits, certificates, licenses, approvals and other
authorizations required in connection with the operation of its business, which,
with respect to clauses (A) and (B) herein would (individually or in the
aggregate) have a material adverse effect on the business, condition (financial
or other), results of operations or properties of the Company and the
Subsidiaries taken as a whole.

<PAGE>   32

                  I have reviewed and read the Registration Statement and
Prospectus. I have not, however, independently verified and am not passing upon,
and do not assume any responsibility for, the accuracy, completeness or fairness
of the information contained in the Registration Statement and Prospectus or
incorporated therein by reference. Based upon my review of the Registration
Statement and Prospectus described above, however, no facts have come to my
attention that cause me to believe that the Registration Statement (except for
the operating statistics, financial statements and the notes thereto, financial
schedules, other financial, statistical and accounting data included or
incorporated by reference therein and except for the information referred to
under the caption "Experts" as having been included in the Registration
Statement and Prospectus on the authority of Arthur Andersen LLP and KPMG Peat
Marwick LLP, as experts, as to all of which I express no view), at the time it
became effective contained any untrue statement of a material fact or omitted to
state a material fact required to be stated therein or necessary to make the
statements therein not misleading, or that the Prospectus (with the foregoing
exceptions) as of its date or on the date hereof included or includes any untrue
statement of a material fact or omitted or omits to state a material fact
necessary in order to make the statements therein, in the light of the
circumstances under which they were made, not misleading.

                  There is no litigation or governmental proceedings or
investigations, pending, or, to the best of my knowledge, threatened against the
Company or any of the Subsidiaries, required to be described in the Registration
Statement and the Prospectus that are not described as required, or of and
contracts or other documents of a character required to be described in the
Registration Statement or Prospectus or to be filed as exhibits to the
Registration Statement that are not described and filed as required.




<PAGE>   1
                                                                    Exhibit 23.2


                  CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the use of our reports
(and to all references to our Firm) included in or made a part of this
registration statement.

                                /s/ Arthur Andersen LLP

Cleveland, Ohio,
 June 30, 1997.


<PAGE>   1


                                                          Exhibit 23.3

                        CONSENT OF INDEPENDENT AUDITORS
                        -------------------------------


The Board of Directors
Pearle, Inc.:


We consent to the use of our report incorporated by reference and to the
reference to our firm under the heading "Experts" in the prospectus. Our report
refers to a change in accounting for income taxes in 1994.


                                          /s/ KPMG Peat Marwick LLP

Dallas, Texas
June 30, 1997




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