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Period Ending: 03/31/99
Name: Howe and Rusling, Inc.
Address: 120 East Avenue
Rochester, NY 14604
Signature: Jack L. Anderson
Title: Executive VP
Phone: 716-325-4140
13F File Number: 28-1563
<TABLE> <C> <C>
Howe and Rusling, Inc.
FORM 13F
March 31, 1999
Voting Authority
--------------------------
Value Shares/ Sh/ Put/ Invstmt
Name of Issuer Title of class CUSIP (x$1000) Prn Amt Prn Call Dscretn Managers Sole Shared None
------------------------------ ---------------- --------- -------- ------- --- ---- ------- ---------- -------- -------- --------
D A T & T CORP. COM 001957109 806 10094 SH Sole 1160 8934
D ABBOTT LABORATORIES COM 002824100 4932 105356 SH Sole 29050 76306
D AIRTOUCH COMMUNICATION COM 00949T100 3275 33896 SH Sole 9760 24136
D ALLSTATE CORP COM 020002101 11755 317163 SH Sole 101493 215670
D AMERICAN EXPRESS COM 025816109 418 3554 SH Sole 596 2958
D AMERICAN HOME PRODUCTS COM 026609107 1485 22756 SH Sole 800 21956
D AMERICAN INTL GROUP INC COM 026874107 21395 177370 SH Sole 51165 126632
D AMERITECH COM 030954101 1076 18674 SH Sole 2040 16634
D ATLANTIC RICHFIELD COM 048825103 303 4150 SH Sole 4150
D BANK NEW YORK INC COM 064057102 201 5598 SH Sole 5598
D BANK ONE CORP (NEW) COM 06423A103 5057 91843 SH Sole 12385 79458
D BECTON, DICKINSON & CO COM 075887109 426 11112 SH Sole 11112
D BELL ATLANTIC COM 077853109 16262 314629 SH Sole 90374 224255
D BELLSOUTH COM 079860102 2246 56068 SH Sole 22580 33488
D BP AMOCO PLC SPONSORED ADR COM 055622104 990 9800 SH Sole 4350 5450
D BRISTOL MYERS-SQUIBB CO COM 110122108 22717 354269 SH Sole 84460 270809
D CARNIVAL CORP COM 143658102 15513 319450 SH Sole 109540 209910
D CHEVRON CORP COM 166751107 610 6871 SH Sole 248 6623
D CISCO SYSTEMS COM 17275R102 14661 133810 SH Sole 46199 87611
D CITIGROUP INC (NEW) COM 172967101 16405 256823 SH Sole 84716 172707
D CITRIX SYS INC COM 177376100 3292 86360 SH Sole 46905 39455
D CLOROX CO COM 189054109 251 2144 SH Sole 2144
D COCA COLA CO COM 191216100 1618 26361 SH Sole 1500 24861
D COLGATE PALMOLIVE COM 194162103 12584 136787 SH Sole 37195 100092
D COMPUWARE CORP COM 205638109 12420 520199 SH Sole 158495 361704
D CORNING INC COM 219350105 225 3750 SH Sole 3750
D DISNEY HOLDING CO (WALT) COM 254687106 970 31167 SH Sole 8300 24367
D DOVER CORP COM 260003108 381 11576 SH Sole 11576
D DUPONT DE NEMOURS E I COM 263534109 810 13946 SH Sole 13946
D EASTMAN KODAK COMPANY COM 277461109 3107 48647 SH Sole 20274 28373
D ELAN PLC ADR COM 284131208 16189 232095 SH Sole 68390 164205
D EMERSON ELECTRIC COM 291011104 786 14841 SH Sole 3200 11641
D ENRON CORP COM 293561106 1390 21639 SH Sole 21639
D EQUIFAX INC COM 294429105 13437 390880 SH Sole 116545 275335
D EQUITY INCOME FUND 1ST EXCH COM 294700703 1004 5665 SH Sole 417 5248
D EXXON COM 302290101 3552 50340 SH Sole 4092 46248
D FANNIE MAE COM 313586109 19927 287757 SH Sole 90803 197554
D FIRST DATA CORP COM 319963104 956 22368 SH Sole 22368
D FIRSTAR CORP NEW WIS COM 33763V109 236 2640 SH Sole 2640
D FLEET FINANCIAL GROUP INC COM 338915101 429 11398 SH Sole 11398
D FLOWERS INDS INC COM 343496105 8356 339340 SH Sole 147855 191485
D FORTUNE BRANDS INC COM 349631101 324 8424 SH Sole 1585 6839
D FRONTIER CORP COM 35906P105 609 11746 SH Sole 11746
D G T E CORP COM 362320103 438 7234 SH Sole 405 6829
D GENERAL ELECTRIC COM 369604103 37368 337789 SH Sole 84451 254538
D GENERAL MOTORS COM 370442105 547 6287 SH Sole 373 5914
D GILLETTE CO COM 375766102 220 3700 SH Sole 1000 2700
D HOME DEPOT INC COM 437076102 20198 324469 SH Sole 100035 225184
D INTEL CORP COM 458140100 606 5100 SH Sole 900 4200
D INTL BUSINESS MACHINES COM 459200101 946 5336 SH Sole 490 4846
D IPALCO ENTERPRISES INC COM 462613100 14790 674210 SH Sole 202540 473270
D JOHNSON & JOHNSON COM 478160104 20890 223419 SH Sole 70270 153749
D KEYCORP COM 493267108 335 11038 SH Sole 11038
D KIMBERLY CLARK COM 494368103 476 9920 SH Sole 9920
D LILLY (ELI) & CO COM 532457108 1139 13418 SH Sole 13418
D LUCENT TECHNOLOGIES COM 549463107 973 9012 SH Sole 768 8244
D M & T BK CORP COM 55261F104 776 1620 SH Sole 1620
D M D U RESOURCES GROUP COM 552690109 857 37450 SH Sole 675 36775
D MC GRAW HILL COMPANIES COM 580645109 262 4800 SH Sole 200 4600
D MCDONALD'S CORP COM 580135101 1110 24490 SH Sole 24490
D MCKESSON HBOC INC COM 58155Q103 7774 117785 SH Sole 33716 84291
D MERCK & CO COM 589331107 2285 28524 SH Sole 4570 23954
D MGIC INVT CORP WIS COM 552848103 11482 327460 SH Sole 93150 234910
D MICROSOFT CORP COM 594918104 22656 252790 SH Sole 62905 190485
D MINNESOTA MINING & MFG CO COM 604059105 782 11050 SH Sole 3900 7150
D MOBIL CORP COM 607059102 994 11296 SH Sole 1918 9378
D MORGAN (J P) CO COM 616880100 2062 16715 SH Sole 6960 9755
D MOTOROLA COM 620076109 737 10058 SH Sole 800 9258
D NETWORK ASSOCS INC COM 640938106 9040 294579 SH Sole 75228 219351
D NIPSCO INDUSTRIES INC COM 629140104 211 7800 SH Sole 7800
D P P G INDUSTRIES INC COM 693506107 1704 33253 SH Sole 6595 26658
D PAYCHEX INC COM 704326107 434 9156 SH Sole 9156
D PEPSICO INC COM 713448108 3562 90889 SH Sole 32820 58069
D PFIZER INC COM 717081103 10663 76847 SH Sole 26526 50321
D PHILIP MORRIS COMPANIES INC COM 718154107 2517 71542 SH Sole 22900 50442
D POTASH CORP SASKATCHEWAN COM 73755L107 428 8000 SH Sole 8000
D PROCTER & GAMBLE COM 742718109 3503 35767 SH Sole 3400 32367
D RAYTHEON CO CL B COM 755111408 13087 223240 SH Sole 77025 146915
D SAFEWAY INC NEW COM 786514208 16338 318395 SH Sole 102210 217035
D SBC COMMUNICATIONS INC. COM 78387G103 1226 25984 SH Sole 2876 23108
D SCHERING-PLOUGH CORP COM 806605101 10172 184115 SH Sole 53300 130815
D SCHWAB CHARLES CP NEW COM 808513105 380 3955 SH Sole 370 3585
D SOUTHDOWN INC COM 841297104 15366 286215 SH Sole 87395 199520
D SUNDSTRAND CORP COM 867323107 327 4699 SH Sole 4699
D TJX COS INC NEW COM 872540109 22334 656895 SH Sole 180855 477740
D U. S. WEST INC COM 91273H101 243 4409 SH Sole 1 4408
D WAL-MART STORES COM 931142103 260 2820 SH Sole 2820
D WARNER-LAMBERT CO COM 934488107 672 10140 SH Sole 10140
D WELLS FARGO & CO 1998 COM 949746101 1793 51128 SH Sole 6800 44328
D XEROX CORP COM 984121103 607 11652 SH Sole 1600 10052
D BARON ASSET FD SH BEN INT 068278100 508 9381.051 SH Sole 9381.051
D FIDELITY SPARTAN US EQUITY IND 315911206 336 7319.426 SH Sole 7319.426
D FOUNDERS FD INC GROWTH FD 350553400 65329107.272 SH Sole 29107.272
D JANUS INVT FD OVERSEAS FD 471023846 49123464.604 SH Sole 23464.604
D SCHWAB INVTS 1000 EQUITY FD 808517106 204 5839.436 SH Sole 5839.436
D VANGUARD INDEX TRUST 922908108 291 2445.208 SH Sole 2445.208
S REPORT SUMMARY 96 DATA RECORDS 511440 0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED
</TABLE>
Report Summary
0 Other included managers
Information Entry Total 96 Data Records
Information Value Total $511,440
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