HOWE & RUSLING INC
13F-HR, 2000-05-12
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                      UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                         WASHINGTON, DC  20549

                            FORM 13F

                      FORM 13F COVER PAGE

REPORT FOR THE QUARTER ENDING: MARCH 31, 2000

INSTITUTIONAL INVESTMENT MANAGER FILING THIS REPORT:

NAME:         HOWE AND RUSLING, INC.
ADDRESS:      120 EAST AVENUE
              ROCHESTER, NY  14604


13F FILE NUMBER:  28-1563

THE INSTITUTIONAL INVESTMENT MANAGER FILING THIS REPORT AND THE PERSON
BY WHOM IT IS SIGNED HEREBY REPRESENT THAT THE PERSON SIGNING THIS
REPORT IS AUTHORIZED TO SUBMIT IT, AND ALL INFORMATION CONTAINED HEREIN
IS TRUE, CORRECT, AND COMPLETE, AND THAT IS IS UNDERSTOOD THAT ALL
REQUIRED ITEMS, STATEMENTS, SCHEDULES, LISTS, AND TABLES ARE CONSIDERED
INTEGRAL PARTS OF THIS FORM.

PERSON SIGNING THIS REPORT ON BEHALF OF REPORTING MANAGER:

NAME:     MICHELLE L. PEDZICH
TITLE:    COMPLIANCE OFFICER
PHONE:    716-325-4140
SIGNATURE, PLACE, AND DATE OF SIGNING

MICHELLE L. PEDZICH, ROCHESTER, NY  MARCH 12, 2000


REPORT TYPE:

{X}   13F HOLDINGS REPORT

{ }   13F NOTICE

{ }   13F COMBINATION REPORT

LIST OF OTHER MANGERS REPORTING FOR THIS MANAGER:

NONE

REPORT SUMMARY:

NUMBER OF OTHER INCLUDED MANAGERS:  0

FORM 13F INFORMATION TABLE ENTRY TOTAL:  84

FORM 13f INFORMATION TABLE VALUE TOTAL: 526482





<TABLE>                          <C>                                   <C>
                                                                                             --------------------------

                                                       Howe and Rusling, Inc.
                                                              FORM 13F
                                                          MARCH 31, 2000

                                                                                                               Voting Authority
                                                                                                          --------------------------
                                                             Value    Shares/ Sh/ Put/ Invstmt
          Name of Issuer          Title of class    CUSIP   (x$1000)  Prn Amt Prn Call Dscretn  Managers    Sole    Shared    None
  ------------------------------ ---------------- --------- --------  ------- --- ---- ------- ---------- -------- -------- --------

D A D C TELECOMMUNICATN          COM              000886101    16028   297495 SH       Sole                  97880            198095
D A T & T CORP.                  COM              001957109      818    14526 SH       Sole                   3240             11286
D ABBOTT LABORATORIES            COM              002824100     2913    82796 SH       Sole                  31050             51746
D ALLTEL CORP                    COM              020039103    13734   217138 SH       Sole                  75925            138803
D AMERICAN EXPRESS               COM              025816109      514     3454 SH       Sole                    596              2858
D AMERICAN HOME PRODUCTS         COM              026609107     1143    21262 SH       Sole                                    19512
D AMERICAN INTL GROUP INC        COM              026874107    13748   125549 SH       Sole                  36149             89412
D AMGEN                          COM              031162100      204     3320 SH       Sole                                     3320
D APPLIED MATLS INC              COM              038222105    31850   337930 SH       Sole                  84830            250425
D ATLANTIC RICHFIELD             COM              048825103      353     4150 SH       Sole                                     4150
D BANK NEW YORK INC              COM              064057102      233     5598 SH       Sole                                     5598
D BECTON, DICKINSON & CO         COM              075887109      292    11112 SH       Sole                   1000             10112
D BELL ATLANTIC                  COM              077853109    18770   307076 SH       Sole                  84530            218676
D BELLSOUTH                      COM              079860102     2566    54732 SH       Sole                  21860             32728
D BP AMOCO PLC SPONSORED ADR     COM              055622104      794    14919 SH       Sole                   8565              6354
D BRISTOL MYERS-SQUIBB CO        COM              110122108    20840   359303 SH       Sole                  87060            269653
D CARNIVAL CORP                  COM              143658102     8135   327870 SH       Sole                  99495            224660
D CHEVRON CORP                   COM              166751107      556     6014 SH       Sole                                     5714
D CISCO SYSTEMS                  COM              17275R102    32841   424784 SH       Sole                 100750            318854
D CITIGROUP INC (NEW)            COM              172967101    14085   235234 SH       Sole                  72874            162085
D CITRIX SYS INC                 COM              177376100    21822   329385 SH       Sole                  93420            232675
D COCA COLA CO                   COM              191216100      656    13979 SH       Sole                   2000             11979
D COLGATE PALMOLIVE              COM              194162103    18098   321029 SH       Sole                  96714            222640
D CORNING INC                    COM              219350105      718     3700 SH       Sole                                     3700
D DISNEY HOLDING CO (WALT)       COM              254687106     1053    25517 SH       Sole                   8100             18917
D DOVER CORP                     COM              260003108      531    11086 SH       Sole                                    11086
D DUPONT DE NEMOURS E I          COM              263534109      699    13198 SH       Sole                                    13198
D EASTMAN KODAK COMPANY          COM              277461109     1997    36770 SH       Sole                  19998             16772
D ELAN PLC ADR                   COM              284131208    24115   507685 SH       Sole                 146840            356820
D ELECTRONIC DATA SYSTEMS NW.    COM              285661104    12635   196840 SH       Sole                  65095            130085
D EMERSON ELECTRIC               COM              291011104      577    10855 SH       Sole                   3200              7655
D ENRON CORP                     COM              293561106     2998    40038 SH       Sole                                    40038
D EQUITY INCOME FUND 1ST EXCH    COM              294700703     1044     5307 SH       Sole                                     5182
D EXXON MOBIL CORP               COM              30231G102     4255    54591 SH       Sole                   7993             43548
D FIRST DATA CORP                COM              319963104     2667    60096 SH       Sole                  24200             33171
D FLEETBOSTON FINL CORP          COM              339030108      307     8468 SH       Sole                                     8468
D G T E  CORP                    COM              362320103      450     6338 SH       Sole                                     6338
D GENERAL ELECTRIC               COM              369604103    46820   300850 SH       Sole                  73001            226889
D GENERAL MOTORS                 COM              370442105      367     4426 SH       Sole                                     4426
D GLOBAL CROSSING LTD            COM              G3921A100     1596    38977 SH       Sole                                    38977
D HEWLETT-PACKARD                COM              428236103    17970   135240 SH       Sole                  42140             92050
D HOME DEPOT INC                 COM              437076102    29727   460884 SH       Sole                 137345            319604
D HONEYWELL INTL INC             COM              438516106      208     3943 SH       Sole                                     3943
D INTEL CORP                     COM              458140100     1088     8248 SH       Sole                   1800              6448
D INTL BUSINESS MACHINES         COM              459200101     1169     9910 SH       Sole                    270              9240
D JOHNSON & JOHNSON              COM              478160104    16653   237054 SH       Sole                  80450            155404
D KEYCORP                        COM              493267108      193    10138 SH       Sole                                    10138
D KIMBERLY CLARK                 COM              494368103      309     5520 SH       Sole                                     5520
D LILLY (ELI) & CO               COM              532457108      803    12828 SH       Sole                                    12828
D LUCENT TECHNOLOGIES            COM              549463107     1001    16334 SH       Sole                   2184             14160
D M & T BK CORP                  COM              55261F104      670     1500 SH       Sole                                     1500
D M D U RESOURCES GROUP          COM              552690109      516    24850 SH       Sole                    675             24175
D MARCHFIRST INC                 COM              566244109     7892   221130 SH       Sole                  66930            150470
D MCDONALD'S CORP                COM              580135101      875    23400 SH       Sole                   4000             19400
D MERCK & CO                     COM              589331107      998    16072 SH       Sole                   3400             12672
D MGIC INVT CORP WIS             COM              552848103    14258   326840 SH       Sole                  84170            237310
D MICROSOFT CORP                 COM              594918104    24873   234096 SH       Sole                  54065            178291
D MINNESOTA MINING & MFG CO      COM              604059105      928    10482 SH       Sole                   3900              6582
D MORGAN (J P) CO                COM              616880100     2156    16364 SH       Sole                   6960              9404
D MOTOROLA                       COM              620076109     1431     9798 SH       Sole                    800              8998
D NATIONAL BOSTON MED            COM              635040207        1    15219 SH       Sole                                    15219
D ORACLE CORP                    COM              68389X105      211     2700 SH       Sole                                     2700
D P P G INDUSTRIES INC           COM              693506107     1583    30258 SH       Sole                   6510             23748
D PAYCHEX INC                    COM              704326107    16655   317994 SH       Sole                  90830            223689
D PEPSICO INC                    COM              713448108     1237    35480 SH       Sole                  14200             21280
D PFIZER INC                     COM              717081103     7880   215513 SH       Sole                  79350            136163
D PHILIP MORRIS COMPANIES INC    COM              718154107     1199    56770 SH       Sole                  19600             37170
D POTASH CORP SASKATCHEWAN       COM              73755L107      360     7200 SH       Sole                                     7200
D PROCTER & GAMBLE               COM              742718109     1653    29260 SH       Sole                   4600             23550
D SBC COMMUNICATIONS INC.        COM              78387G103     1875    44511 SH       Sole                   4191             40320
D SHELL TRANSPORT ADR            COM              822703609    16489   336075 SH       Sole                  95925            238990
D SOUTHDOWN INC                  COM              841297104    17866   301540 SH       Sole                  85450            212540
D SPX CORP                       COM              784635104      235     2061 SH       Sole                                     2061
D SUN MICROSYSTEMS               COM              866810104      239     2550 SH       Sole                                     2550
D TREASURY INTL INC              COM              894641109       16    32500 SH       Sole                                    32500
D U. S. WEST INC                 COM              91273H101      305     4203 SH       Sole                                     4203
D VODAFONE AIRTOUCH              COM              92857T107     4238    76280 SH       Sole                  27400             48880
D WAL-MART STORES                COM              931142103      302     5340 SH       Sole                                     5340
D WARNER-LAMBERT CO              COM              934488107      900     9216 SH       Sole                                     9216
D WELLS FARGO & CO 1998          COM              949746101     4291   105289 SH       Sole                  13520             90844
D XEROX CORP                     COM              984121103      340    13072 SH       Sole                   1600             11472
D BARON ASSET FD SH BEN INT                       068278100      291 4497.995 SH       Sole                                 4377.331
D DREYFUS FOUNDES FDS GROWTH SE  COM              262001464      39315074.424 SH       Sole                                14765.452
D JANUS INVT FD OVERSEAS FD                       471023846      386 9041.480 SH       Sole                                 8884.694
S REPORT SUMMARY                 84  DATA RECORDS              526482            0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED

</TABLE>


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