PEOPLES FINANCIAL CORP
10-K, 1997-03-25
STATE COMMERCIAL BANKS
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-K

           [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                    THE SECURITIES EXCHANGE ACT OF 1934   OR
           [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended             December 31, 1996
                          -----------------------------------------

Commission File Number                    2-98268
                       --------------------------------------------

                   PEOPLES FINANCIAL CORPORATION
- -------------------------------------------------------------------
        (Exact name of registrant as specified in its charter)

          Mississippi                                64-0709834
- -------------------------------               ------------------------
(State or other jurisdiction of                   (I.R.S. Employer
 incorporation or organization)                Identification number)

             Lameuse and Howard Avenues, Biloxi, Mississippi 39533
- -------------------------------------------------------------------------------
           (Address of principal executive offices)       (Zip code)

                                  601-435-5511
     ---------------------------------------------------------------------
              (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

                                                  Name of Each Exchange on
            Title of Each Class                       Which Registered
            -------------------                   ------------------------
                   None                                     None

Securities registered pursuant to Section 12(g) of the Act:

                                      NONE
                 ---------------------------------------------
                             (Title of each class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                              YES   X          NO
                                  -----           -----

Indicate by check mark if disclosure of delinquent filers pursuant to item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to the Form 10-K. _____

                            Cover Page 1 of 2 Pages
<PAGE>   2
The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 1, 1997 was approximately $49,030,000. For purposes of
this calculation only, shares held by non-affiliates are deemed to consist of
(a) shares held by all shareholders other than directors and executive officers
plus (b) shares held by directors and executive officers as to which beneficial
ownership has been disclaimed.

On March 1, 1997 the registrant had outstanding 738,168 shares of common stock,
par value of $1.00 per share.


                     DOCUMENTS INCORPORATED BY REFERENCE


Portions of the Registrant's Annual Report to Stockholders for the year ended
December 31, 1996 are incorporated by reference into Parts I, II and III of
this report. Portions of the Registrant's Definitive Proxy Statement issued in
connection with the Annual Meeting of Shareholders to be held April 9, 1997,
are incorporated by reference into Part III of this report.






                           Cover Page 2 of 2 Pages
<PAGE>   3
                                     PART I

ITEM 1 - DESCRIPTION OF BUSINESS

THE REGISTRANT

Peoples Financial Corporation (the "Company") was established as a one bank
holding company on December 18, 1984. Under a "Reorganization and Merger
Agreement" dated March 21, 1985, and approved on July 8, 1985, Peoples
Financial Corporation acquired all the outstanding stock of consenting
shareholders of The Peoples Bank of Biloxi (the "Bank") on September 30, 1985,
in exchange for 25,086 shares of its common stock. A settlement was reached
with dissenting shareholders to acquire their stock at $1,000.00 per share, and
this amount was paid during 1986, with interest at 9% per annum. The
transaction was accounted for as a pooling-of-interest. The Company is now
engaged, through its subsidiary, in the banking business. The Bank is the
Company's principal asset and primary source of revenue.

NONBANK SUBSIDIARY

On August 22, 1985, PFC Service Corp. ("PFC") was chartered and began
operations as the second wholly-owned subsidiary of Peoples Financial
Corporation on October 3, 1985. The purpose of PFC is principally the leasing
of automobiles and equipment under direct financing and sales-type leases
expiring in various periods through 1993. The Bank acquired all remaining
leases from PFC during 1990. PFC is inactive at this time.

ACQUISITIONS

On August 19, 1988, the Company acquired Gulf National Bank ("GNB") and merged
GNB into the Bank with shareholders of GNB receiving shares of 4% convertible
preferred stock. The preferred stock was mandatorily convertible into Company
common stock five years and one month after August 19, 1988, at the rate of one
share of common stock for each 24 shares of preferred stock. This conversion
was executed on September 19, 1993.

On August 16, 1991, the Company purchased certain assets and assumed the
insured deposits of the Main Office of the former Southern Federal Bank for
Savings from the Resolution Trust Corporation and merged those assets and
deposits into the Bank.

THE BANK

The Bank, which was originally chartered in 1896 in Biloxi, Mississippi,
currently offers many customary banking services to its customers including
interest bearing and non-interest bearing checking accounts; savings accounts;
certificates of deposit; IRA accounts; business, real estate, construction,
personal and installment loans; collection services; trust services; safe
deposit box facilities; night drop facilities and automated teller machines.
The Bank is a state chartered bank

                                       1

<PAGE>   4
whose deposits are insured under the Federal Insurance Act. The Bank is not a
member of the Federal Reserve System. The legal name of the Bank was changed to
The Peoples Bank, Biloxi, Mississippi, during 1991.

The Bank has a large number of customers acquired over a period of many years
and is not dependent upon a single customer or upon a few customers. The Bank
also provides services to customers representing a wide variety of industries
including seafood, retail, hospitality, gaming and construction.

The Main Office, operations center and trust services of the Bank are located
in downtown Biloxi, MS. The Bank also has eleven (11) branches from Bay St.
Louis, MS, to Ocean Springs, MS. The Bank has automated teller machines ("ATM")
at its Main Office, all branch locations and at numerous non-proprietary
locations.

At December 31, 1996, the Bank employed 194 full-time employees and 29
part-time employees.

COMPETITION

The Bank is in direct competition with approximately eight (8) commercial banks
and three (3) non-bank institutions. These banks range in size from
approximately $13 million to approximately $4.4 billion. The Bank also competes
for deposits and loans with insurance companies, finance companies and
automobile finance companies.

TRUST SERVICES

The Bank's Asset Management and Trust Services Department offers personal
trust, agencies and estate services including living and testamentary trusts,
executorships, guardianships, and conservatorships. Benefit accounts maintained
by the Department primarily include self-directed individual retirement
accounts. Escrow management, stock transfer and bond paying agency accounts are
available to corporate customers.

MISCELLANEOUS

The Bank holds no patents, licenses (other than licenses required to be
obtained from appropriate bank regulatory agencies), franchises or concessions.
During 1994, the Bank obtained the rights to the registered trademark, "The
Mint". There has been no significant change in the kind of services offered by
the Bank during the last three fiscal years.

The Bank has not engaged in any research activities relating to the development
of new services or the improvement of existing services except in the normal
course of its business activities. The Bank presently has no plans for any new
line of business requiring the investment of a material amount of total assets.




                                       2

<PAGE>   5
Most of the Bank's business originates from within Harrison, Hancock and west
Jackson Counties in Mississippi; however, some business is obtained from
Claiborne County and the other counties in southern Mississippi. There has been
no material effect upon the Bank's capital expenditures, earnings or
competitive position as a result of federal, state or local environmental
regulations.


REGULATION AND SUPERVISION

The Company is a registered one bank holding company under the Bank Holding
Company Act. As such, the Company is required to file periodic reports and such
additional information as the Federal Reserve may require. The Federal Reserve
Board may also make examinations of the Company and its subsidiaries. The Bank
Holding Company Act requires every bank holding company to obtain the prior
approval of the Federal Reserve Board before it may acquire substantially all
the assets of any bank or ownership or control of any voting shares of any bank
if, after the acquisition, it would own or control, directly or indirectly,
more than 5 percent of the voting shares of the bank.

A bank holding company is generally prohibited from engaging in, or acquiring
direct or indirect control of, voting shares of any company engaged in
non-banking activities. One of the principal exceptions to this prohibition is
for activities found by the Federal Reserve to be so closely related to banking
or the managing or controlling of banks as to be a proper incident thereto.
Some of the activities the Federal Reserve Board has determined by regulation
to be closely related to banking are the making and servicing of loans,
performing certain bookkeeping or data processing services, acting as fiduciary
or investment or financial advisor, making equity or debt investments in
corporations or projects designed primarily to promote community welfare,
leasing transactions if the functional equivalent of an extension of credit and
mortgage banking or brokerage.

A bank holding company and its subsidiaries are also prohibited from acquiring
any voting shares of or interest in, any banks located outside the state in
which the operations of the bank holding company's subsidiaries are located,
unless the acquisition is specially authorized by the statute of the state in
which the target is located. Certain southern states, including Mississippi,
have enacted legislation which authorizes interstate acquisitions of a banking
organization by bank holding companies within the south, subject to certain
conditions and restrictions.

The Bank is subject to the regulation of and examination by the Mississippi
Department of Banking and Consumer Finance ("Department of Banking") and the
Federal Deposit Insurance Corporation ("FDIC"). Areas subject to regulation
include reserves, investments, loans, mergers, branching, issuance of
securities, payment of dividends, capital adequacy, management practices and
all other aspects of banking operations. In addition to regular examinations,
the Bank must furnish periodic reports to its regulatory authorities containing
a full and accurate statement of affairs. The Bank is subject to deposit
insurance assessments by the FDIC and the Department of Banking.




                                       3

<PAGE>   6
The earnings of commercial banks and bank holding companies are affected not
only by general economic conditions but also by the policies of various
governmental regulatory authorities, including the Federal Reserve Board. In
particular, the Federal Reserve Board regulates money and credit conditions,
and interest rates, primarily through open market operations in U. S.
Government securities, varying the discount rate of member and nonmember bank
borrowing, setting reserve requirements against bank deposits and regulating
interest rates payable by banks on certain deposits. These policies influence
to a varying extent the overall growth and distribution of bank loans,
investments and deposits and the interest rates charged on loans. The monetary
policies of the Federal Reserve Board have had a significant effect on the
operating results of commercial banks in the past and are expected to continue
to do so in the future.

SUPPLEMENTAL STATISTICAL INFORMATION

Schedules I-A through VII present certain statistical information regarding the
Company. This information is not audited and should be read in conjunction with
the Company's Consolidated Financial Statements and Notes to Consolidated
Financial Statements found at pages 14 - 40 of the 1996 Annual Report to
Shareholders.

DISTRIBUTION OF ASSETS, LIABILITIES AND SHAREHOLDERS' EQUITY AND INTEREST RATES
AND DIFFERENTIALS

Net Interest Income, the difference between Interest Income and Interest
Expense, is the most significant component of the Company's earnings. For
interest analytical purposes, Management adjusts Net Interest Income to a
"taxable equivalent" basis using a 34% Federal Income Tax rate on tax-exempt
items (primarily interest on municipal securities).

Another significant statistic in the analysis of Net Interest Income is the
effective interest differential, also called the net yield on earning assets.
The net yield is the difference between the rate of interest earned on earning
assets and the effective rate paid for all funds, non-interest bearing as well
as interest bearing. Since a portion of the Bank's deposits do not bear
interest, such as demand deposits, the rate paid for all funds is lower than
the rate on interest bearing liabilities alone.

Recognizing the importance of interest differential to total earnings,
Management places great emphasis on managing interest rate spreads. Although
interest differential is affected by national, regional and area economic
conditions, including the level of credit demand and interest rates, there are
significant opportunities to influence interest differential through
appropriate loan and investment policies which are designed to maximize the
interest differential while maintaining sufficient liquidity and availability
of "incremental funds" for purposes of meeting existing commitments and
investment in lending and investment opportunities that may arise.





                                       4

<PAGE>   7
The information included in Schedule I-F presents the change in interest income
and interest expense along with the reason(s) for these changes. The change
attributable to volume is computed as the change in volume times the old rate.
The change attributable to rate is computed as the change in rate times the old
volume. The change in rate/volume is computed as the change in rate times the
change in volume.

SUMMARY OF LOAN LOSS EXPERIENCE

In the normal course of business, the Bank assumes risks in extending credit.
The Bank manages these risks through its lending policies, loan review
procedures and the diversification of its loan portfolio. Although it is not
possible to predict loan losses with complete accuracy, Management constantly
reviews the characteristics of the loan portfolio to determine its overall risk
profile and quality.

Constant attention to the quality of the loan portfolio is achieved by the loan
review process. Throughout this ongoing process, Management is advised of the
condition of individual loans and of the quality profile of the entire loan
portfolio. Any loan or portion thereof which is classified "loss" by regulatory
examiners or which is determined by Management to be uncollectible because of
such factors as the borrower's failure to pay interest or principal, the
borrower's financial condition, economic conditions in the borrower's industry
or the inadequacy of underlying collateral, is charged-off.

Provisions are charged to operating expense based upon historical loss
experience, and additional amounts are provided when, in the opinion of
Management, such provisions are not adequate based upon the current factors
affecting loan collectibility.

The allocation of the allowance for loan losses by loan category is based on
the factors mentioned in the preceding paragraphs. Accordingly, since all of
these factors are subject to change, the allocation is not necessarily
indicative of the breakdown of future losses.

The comments concerning the provision for loan losses and the allowance for
loan losses presented in "Management's Discussion and Analysis" at pages 9 - 12
of the 1996 Annual Report to Shareholders are incorporated herein by reference.

RETURN ON EQUITY AND ASSETS

The information under the captions "Five-Year Comparative Summary of Selected
Financial Information" on page 8 and "Management's Discussion and Analysis" on
pages 9 - 12 of the 1996 Annual Report are incorporated herein by reference.





                                       5

<PAGE>   8
DIVIDEND PAYOUT

<TABLE>
<CAPTION>
                                        Years Ended December 31,
                               -------------------------------------------
                                  1996              1995              1994
                               -------------------------------------------
<S>                              <C>               <C>               <C>   
Dividend payout ratio            12.98%            11.17%            11.96%
                               ===========================================
</TABLE>



                                       6

<PAGE>   9





                                SCHEDULE I-A
        Distribution of Average Assets, Liabilities and Shareholders'
                    Equity for the Periods Indicated (2)


<TABLE>
<CAPTION>
Years Ended December 31, (In
 thousands)                                               1996       1995       1994
- ------------------------------------------------------------------------------------
<S>                                                   <C>        <C>        <C>     
ASSETS:

  Cash and due from financial institutions            $ 24,431   $ 22,580   $ 22,105

  Available for sale securities:

    Taxable securities                                  52,263      3,503

    Other securities                                       925        319        198

  Held to maturity securities:

    Taxable securities                                 143,270    151,105    171,372

    Non-taxable securities                               4,717      4,501      4,180

  Net loans (1)                                        219,652    220,095    192,926

  Federal funds sold and securities purchased under
         agreements to resell                           11,032     11,387      9,088

  Other assets                                          11,991     16,554     16,914
                                                      --------   --------   --------

TOTAL ASSETS                                          $468,281   $430,044   $416,783
                                                      ========   ========   ========

LIABILITIES AND SHAREHOLDERS'
EQUITY:

  Non-interest bearing deposits                       $ 66,215   $ 72,036   $ 84,240

  Interest bearing deposits                            339,438    301,541    282,163
                                                      --------   --------   --------

  Total deposits                                       405,653    373,577    366,403

  Federal funds purchased and securities sold under
         agreements to repurchase                        1,941      1,414      1,479

  Other liabilities                                      3,585      3,394      3,047
                                                      --------   --------   --------

  Total liabilities                                    411,179    378,385    370,929

  Shareholders' equity                                  57,102     51,659     45,854
                                                      --------   --------   --------

TOTAL LIABILITIES AND
       SHAREHOLDERS' EQUITY                           $468,281   $430,044   $416,783
                                                      ========   ========   ========
</TABLE>


(1)  Gross loans and discounts, net of unearned income and allowance for loan
     losses.
(2)  All averages are computed on a daily basis with the exception of deposits,
     which were computed on a monthly basis. Daily averages were not available
     for deposits.



                                       7

<PAGE>   10




                                  SCHEDULE I-B
   Average Amount Outstanding for Major Categories of Interest Earning Assets
           and Interest Bearing Liabilities for the Periods Indicated



<TABLE>
<CAPTION>
Years Ended December 31, (In thousands)           1996         1995         1994
- ------------------------------------------------------------------------------------
<S>                                             <C>          <C>          <C>       
INTEREST EARNING ASSETS:

  Loans (1) (2)                                 $  224,231   $  224,819   $  198,044

  Federal funds sold and securities
  purchased under agreements to resell              11,032       11,387        9,088

  Available for sale securities:

    Taxable securities                              52,263        3,503

    Other securities                                   945          319          198

  Held to maturity securities:

    Taxable securities                             143,270      151,105      171,372

    Non-taxable securities                           4,717        4,501        4,180
                                                ----------   ----------   ----------
TOTAL INTEREST EARNING ASSETS                   $  436,458   $  395,634   $  382,882
                                                ==========   ==========   ==========



INTEREST BEARING LIABILITIES:

  Savings and negotiable interest
    bearing deposits                            $  185,537   $  189,454   $  199,941

  Time deposits                                    153,901      112,087       82,222

  Federal funds purchased and securities sold
under agreements to repurchase                       1,941        1,414        1,479

  Other borrowed funds                                 232          243          253
                                                ----------   ----------   ----------

TOTAL INTEREST BEARING LIABILITIES              $  341,611   $  303,198   $  283,895
                                                ==========   ==========   ==========
</TABLE>

(1)  Net of unearned income.
(2)  Includes nonaccrual loans.
(3)  All averages are computed on a daily basis with the exception of deposits,
     which were computed on a monthly basis. Daily averages were not available
     for deposits.

                                       8

<PAGE>   11




                                  SCHEDULE I-C
   Interest Earned or Paid on the Major Categories of Interest Earning Assets
           and Interest Bearing Liabilities for the Periods Indicated


<TABLE>
<CAPTION>
Years Ended December 31, (In
  thousands)                                  1996         1995         1994
- -------------------------------------------------------------------------------
<S>                                        <C>          <C>          <C>       
INTEREST EARNED ON:

  Loans (2)                                $   20,414   $   21,364   $   17,094

  Federal funds sold and securities
    purchased under agreements to
    resell                                        582          667          345

  Available for sale securities:

    Taxable securities                          3,343          198          -0-

    Other securities                               45           17           16

  Held to maturity securities:

    Taxable securities                          8,460        8,840        9,296

    Non-taxable securities                        612          603          658
                                           ----------   ----------   ----------
TOTAL INTEREST EARNED (1)                  $   33,456   $   31,689   $   27,409
                                           ==========   ==========   ==========



INTEREST PAID ON:

  Savings and negotiable interest
    bearing deposits                       $    5,951   $    5,879   $    5,792

  Time deposits                                 8,332        6,403        3,647

  Federal funds purchased and securities
sold under agreements to repurchase               110           77           69

  Other borrowed funds                             13           13           14
                                           ----------   ----------   ----------
TOTAL INTEREST PAID                        $   14,406   $   12,372   $    9,522
                                           ==========   ==========   ==========
</TABLE>



(1)  All interest earned is reported on a taxable equivalent basis using a tax
     rate of 34% in 1996, 1995 and 1994.
(2)  Loan fees of $334,000, $444,000 and $462,000 for 1996, 1995 and 1994,
     respectively, are included in these figures.




                                       9

<PAGE>   12





                                  SCHEDULE I-D
          Average Interest Rate Earned or Paid for Major Categories of
        Interest Earning Assets and Interest Bearing Liabilities for
                            the Periods Indicated


<TABLE>
<CAPTION>
Years Ended December 31,                        1996          1995          1994
- ---------------------------------------------------------------------------------
<S>                                              <C>          <C>            <C>
AVERAGE RATE EARNED ON:

  Loans                                          9.10%         9.50%         8.63%

  Federal funds sold and securities
  purchased under agreements to resell           5.28          5.85          3.80

  Available for sale securities:

    Taxable securities                           6.39          5.65           N/A

    Other securities                             4.76          5.33          8.08

  Held to maturity securities:

    Taxable securities                           5.90          5.85          5.42

    Non-taxable securities (2)                  12.97         13.40         15.74
                                                -----         -----         -----

TOTAL (weighted average rate) (1)                7.67%         8.01%         7.16%
                                                =====         =====         =====



AVERAGE RATE PAID ON:

  Savings and negotiable interest
    bearing deposits                             3.21%         3.10%         2.90%

  Time deposits                                  5.41          5.71          4.44

  Federal funds purchased and securities
    sold under agreements to repurchase          5.67          5.45          4.67

  Other borrowed funds                           5.60          5.35          5.53
                                                -----         -----         -----

TOTAL (weighted average rate)                    5.62%         4.08%         3.35%
                                                =====         =====         =====
</TABLE>

(1)  All interest earned is reported on a taxable equivalent basis using a tax
     rate of 34% in 1996, 1995 and 1994.
(2)  Relates to accounting for bonds purchased at a discount prior to January
     1, 1992. Such bonds were reflected on the books at cost. The effect of not
     adjusting for the accretion of discount for bonds acquired prior to
     January 1, 1992, is not material to the financial statements. However, the
     yields are higher during the period in which these bonds mature as a
     result of all accretion being recognized at maturity.



                                       10

<PAGE>   13




                                 SCHEDULE I-E
        Net Interest Earnings and Net Yield on Interest Earning Assets



<TABLE>
<CAPTION>
Years Ended December 31,
  (In thousands except percentages)       1996          1995          1994
- -------------------------------------------------------------------------------
<S>                                    <C>           <C>           <C>       
Total interest income (1)              $   33,456    $   31,689    $   27,409

Total interest expense                     14,406        12,372         9,522
                                       ----------    ----------    ----------

  Net interest earnings                $   19,050    $   19,317    $   17,887
                                       ==========    ==========    ==========

Net yield on interest earning assets         4.36%         4.88%         4.67%
                                       ==========    ==========    ==========
</TABLE>

(1)  All interest earned is reported on a taxable equivalent basis using a tax
     rate of 34% in 1996, 1995 and 1994.



                                       11

<PAGE>   14



                                 SCHEDULE I-F
         Analysis of Changes In Interest Income and Interest Expense
                                (In thousands)

<TABLE>
<CAPTION>
                                                                                    Attributable to:
                                                                         --------------------------------------
                                                                          Increase                     Rate /
                                    1996         1995      (Decrease)      Volume        Rate          Volume
                                 ----------   ----------   ----------    ----------    ----------    ----------
<S>                              <C>          <C>          <C>           <C>           <C>           <C>       
INTEREST INCOME:(1)

  Loans (2) (3)                  $   20,414   $   21,364   $     (950)   $      (56)   $     (896)   $        2

  Federal funds sold and
    securities purchased under
    agreements to resell                582          667          (85)          (21)          (66)            2

  Available for sale
    securities:

    Taxable securities                3,343          198        3,145         2,756            26           363

    Other securities                     45           17           28            33            (2)           (3)

  Held to maturity securities:

    Taxable securities                8,460        8,840         (380)         (458)           83            (5)

    Non-taxable securities              612          603            9            29           (19)           (1)
                                 ----------   ----------   ----------    ----------    ----------    ----------

  Total                          $   33,456   $   31,689   $    1,767    $    2,283    $     (874)   $      358
                                 ==========   ==========   ==========    ==========    ==========    ==========

INTEREST EXPENSE:

  Savings and negotiable
    interest bearing deposits    $    5,951   $    5,879   $       72    $     (118)   $      194    $       (4)

  Time deposits                       8,332        6,403        1,929         2,389          (335)         (125)

  Federal funds purchased
    and securities sold under
    agreements to repurchase            110           77           33            29             3             1

  Other borrowed funds                   13           13          -0-            (1)            1           -0-
                                 ----------   ----------   ----------    ----------    ----------    ----------

  Total                          $   14,406   $   12,372   $    2,034    $    2,299    $     (137)   $     (128)
                                 ==========   ==========   ==========    ==========    ==========    ==========
</TABLE>



(1)  All interest earned is reported on a taxable equivalent basis using a tax
     rate of 34% in 1996 and 1995.

(2)  Loan fees are included in these figures.

(3)  Includes interest on nonaccrual loans.

                                       12

<PAGE>   15



                           SCHEDULE I-F (continued)
         Analysis of Changes in Interest Income and Interest Expense
                                (In thousands)

<TABLE>
<CAPTION>
                                                                                         Attributable to:
                                                                              --------------------------------------
                                                                 Increase                                    Rate/
                                         1995         1994      (Decrease)     Volume         Rate          Volume
                                      ----------   ----------   ----------    ----------    ----------    ----------
<S>                                   <C>          <C>          <C>           <C>           <C>           <C>       
INTEREST INCOME:(1)

  Loans (2) (3)                       $   21,364   $   17,094   $    4,270    $    2,311    $    1,726    $      233

  Federal funds sold and
   securities purchased under
   agreements to resell                      667          345          322            87           186            49

  Available for sale
   securities:

    Taxable securities                       198          -0-          198           198           -0-           -0-

    Other securities                          17           16            1            10            (5)           (4)

  Held to maturity securities:

    Taxable securities                     8,840        9,296         (456)       (1,099)          730           (87)

    Non-taxable securities                   603          658          (55)           50           (98)           (7)
                                      ----------   ----------   ----------    ----------    ----------    ----------
  Total                               $   31,689   $   27,409   $    4,280    $    1,557    $    2,539    $      184
                                      ==========   ==========   ==========    ==========    ==========    ==========

INTEREST EXPENSE:

  Savings and negotiable
   interest bearing deposits          $    5,879   $    5,792   $       87    $     (304)   $      412    $      (21)

  Time deposits                            6,403        3,647        2,756         1,325         1,050           381

  Federal funds purchased
    and securities sold under
    agreements to repurchase                  77           69            8            (3)           12            (1)

  Other borrowed funds                        13           14           (1)           (1)           (1)            1
                                      ----------   ----------   ----------    ----------    ----------    ----------

  Total                               $   12,372   $    9,522   $    2,850    $    1,017    $    1,473    $      360
                                      ==========   ==========   ==========    ==========    ==========    ==========
</TABLE>

(1)  All interest earned is reported on a taxable equivalent basis using a tax
     rate of 34% in 1995 and 1994.
(2)  Loan fees are included in these figures.
(3)  Includes interest on nonaccrual loans.





                                       13

<PAGE>   16



                                 SCHEDULE II-A
                              Securities Portfolio
           Book Value of Securities Portfolio at the Dates Indicated



<TABLE>
<CAPTION>
December 31, (In thousands):                      1996         1995         1994
- ------------------------------------------------------------------------------------
<S>                                             <C>          <C>               <C>  
Available for sale securities:

  U.S. Government, agency and corporate         $   51,921   $   20,145   $      -0-
    obligations


  Other securities                                   1,238          685          198
                                                ----------   ----------   ----------

Total                                           $   53,159   $   20,830   $      198
                                                ==========   ==========   ==========


Held to maturity securities:

  U.S. Government, agency and corporate         $  122,090   $  160,656   $  155,236
    obligations

  States and political subdivisions                  5,780        4,486        4,262
                                                ----------   ----------   ----------

Total                                           $  127,870   $  165,142   $  159,498
                                                ==========   ==========   ==========
</TABLE>





                                       14

<PAGE>   17



                                 SCHEDULE II-B
             Maturity of Securities Portfolio at December 31, 1996
                 And Weighted Average Yields of Such Securities



<TABLE>
<CAPTION>
                                                                     Maturity
                                                        (In thousands except percentage data)
                       --------------------------------------------------------------------------------------------------------
                                                     After one but               After five but
                          Within one year           within five years           within ten years            After ten years
                       --------------------------------------------------------------------------------------------------------
                         Amount       Yield        Amount        Yield         Amount       Yield         Amount        Yield
                       --------------------------------------------------------------------------------------------------------
<S>                    <C>           <C>         <C>           <C>           <C>         <C>           <C>          <C>  
Available for
 sale
 securities:

U.S. 
 Government,
 agency and
 corporate
 obligations           $    1,995         5.31%   $   23,711         5.85%   $   22,316         6.70%   $    3,899         7.13%

Other                         -0-          N/A           -0-          N/A           -0-          N/A         1,238        22.73%
                       ----------   ----------    ----------   ----------    ----------   ----------    ----------   ----------

Totals                 $    1,995         5.31%   $   23,711         5.85%   $   22,316         6.70%   $    5,137         7.91%
                       ==========   ==========    ==========   ==========    ==========   ==========    ==========   ==========

Held to
 maturity
 securities:

U. S 
 Government,
 agency and
 corporate
 obligations           $   53,706         8.68%   $   65,416         6.24%   $    2,968         6.79%        $ -0-          N/A

States and
 political
 subdivisions                 393         5.37%        1,729         6.45%        2,060         6.49%   $    1,598         5.42%
                       ----------   ----------    ----------   ----------    ----------   ----------    ----------   ----------

Totals                 $   54,099         8.66%   $   67,145         6.25%   $    5,028         6.67%   $    1,598         5.42%
                       ==========   ==========    ==========   ==========    ==========   ==========    ==========   ==========
</TABLE>




Note: The weighted average yields are calculated on the basis of cost. Average
      yields on investments in states and political subdivisions are based on
      their contractual yield.



                                       15

<PAGE>   18



                                 SCHEDULE III-A
                                 Loan Portfolio
                         Loans by Type Outstanding (1)



<TABLE>
<CAPTION>
December 31, (In thousands):             1996         1995         1994         1993         1992
- ----------------------------------------------------------------------------------------------------
<S>                                   <C>          <C>          <C>          <C>          <C>       
Real estate, construction             $   14,704   $   16,473   $   14,056   $    5,333   $    1,077

Real estate, mortgage                    137,766      138,254      131,584      118,838      105,947

Loans to finance agricultural
  production and other loans
  to farmers                              10,483        9,962       11,259        6,528       10,032

Commercial and industrial
  loans                                   48,057       39,228       42,505       30,675       19,065

Loans to individuals for
  household, family and
  other consumer expenditures             11,179       11,903       13,114       12,533       11,963

Obligations of states and
political subdivisions                     4,496        5,469        6,752        7,636       10,580

All other loans                            1,824        2,780        3,572        3,599       21,837
                                      ----------   ----------   ----------   ----------   ----------
Totals                                $  228,509   $  224,069   $  222,842   $  185,142   $  180,501
                                      ==========   ==========   ==========   ==========   ==========
</TABLE>


(1)  No foreign debt outstanding.



                                       16

<PAGE>   19



                                 SCHEDULE III-B
                    Maturities and Sensitivity to Changes in
          Interest Rates of the Loan Portfolio as of December 31, 1996



<TABLE>
<CAPTION>
                                                  Maturity (In thousands)
                                      -------------------------------------------------
                                                     Over one 
                                      One year or  year through
                                             less     5 years   Over 5 years    Total
                                      -------------------------------------------------
<S>                                   <C>          <C>          <C>          <C>       
Loans:

  Real estate, construction           $    5,325   $    8,198   $    1,181   $   14,704

  Real estate, mortgage                   32,363       96,625        8,778      137,766

  Loans to finance
    agricultural production
    and other loans to
    farmers                                9,576          907          -0-       10,483

  Commercial and
    industrial loans                      26,935       18,841        2,281       48,057

  Loans to individuals for
    household, family and
    other consumer
    expenditures                           4,743        6,304          132       11,179

  Obligations of states and
    political subdivisions                    87        1,195        3,214        4,496

  All other loans                          1,801           23          -0-        1,824
                                      ----------   ----------   ----------   ----------

  Totals                              $   80,830   $  132,093   $   15,586   $  228,509
                                      ==========   ==========   ==========   ==========

Loans with pre-
  determined interest rates           $   29,800   $   66,450   $    6,380   $  102,630

Loans with floating
  interest rates                          51,030       65,643        9,206      125,879
                                      ----------   ----------   ----------   ----------

Totals                                $   80,830   $  132,093   $   15,586   $  228,509
                                      ==========   ==========   ==========   ==========
</TABLE>





                                       17

<PAGE>   20




                                 SCHEDULE III-C
                              Non-Performing Loans



<TABLE>
<CAPTION>
December 31, (In thousands):               1996       1995       1994       1993       1992
- ---------------------------------------------------------------------------------------------
<S>                                      <C>        <C>        <C>        <C>        <C>     
Loans accounted for on a
  non-accrual basis (1)                  $    546   $    610   $    138   $  1,628   $  3,277

Loans which are contractually
  past due 90 or more days as
  to interest or principal
  payment, but are not
  included above                            3,026        146        474        536         26

Loans the term of which have
  been renegotiated to provide
  a reduction or deferral of
  interest or principal because
  of a deterioration in the
  financial position of the
  borrower, but are not
  included above (2)                        2,304      2,328      2,502      2,703      2,792
</TABLE>







(1)  The Bank places loans on a nonaccrual status when, in the opinion of
     Management, they possess sufficient uncertainty as to timely collection of
     interest or principal so as to preclude the recognition in reported
     earnings of some or all of the contractual interest. The amount of
     interest that would have been earned on these loans had they been on
     accrual during 1996 was approximately $48,000. The Bank did receive
     $16,000 in interest payments during 1996 so that the net effect of
     recording income on nonaccrual loans on the cash basis was to reduce
     interest income by approximately $32,000 in 1996.
(2)  Foregone interest on loans whose interest rates were renegotiated was
     $32,000 in 1996. These loans were renegotiated for a second time in March
     of 1996 at a current market rate.







                                       18

<PAGE>   21





                                 SCHEDULE IV-A
                         Summary of Loan Loss Expenses
                     (In thousands except percentage data)

<TABLE>
<CAPTION>
                                           1996           1995          1994           1993           1992
                                        ----------     ----------    ----------     ----------     ----------
<S>                                     <C>            <C>           <C>            <C>            <C>       
Average amount of loans
 outstanding (1)                        $  224,231     $  224,819    $  198,044     $  185,911     $  170,761
                                        ==========     ==========    ==========     ==========     ==========

Balance of allowance for
 loan losses at the
 beginning of period                    $    4,353     $    4,901    $    5,100     $    4,206     $    2,584

Loans charged-off:

 Commercial, financial and
   agricultural                                 77            601            79            384          1,144

 Consumer and other                             62            101            58            143            248
                                        ----------     ----------    ----------     ----------     ----------

 Total loans charged-off                       139            702           137            527          1,392

Recoveries of loans
 previously charged-off:

 Commercial, financial and
  agricultural                                 403             63           142          1,045            588

 Consumer and other                             56             91            96            101            104
                                        ----------     ----------    ----------     ----------     ----------
 Total recoveries                              459            154           238          1,146            692
                                        ----------     ----------    ----------     ----------     ----------

Net loans (recovered)  charged-               (320)           548          (101)          (619)           700
 off

Provision for (reduction of) loan
 losses charged to operating
 expense                                      (150)           -0-          (300)           275          2,322
                                        ----------     ----------    ----------     ----------     ----------

Balance of allowance for
 loan losses at end
 of period                              $    4,523     $    4,353    $    4,901     $    5,100     $    4,206
                                        ==========     ==========    ==========     ==========     ==========

Ratio of net charge-offs
 during period to average
 loans outstanding                           (0.14)%         0.24%        (0.05)%        (0.33)%         0.41%
                                        ==========     ==========    ==========     ==========     ==========
</TABLE>



(1)  Net of unearned income.





                                       19

<PAGE>   22



                                 SCHEDULE IV-B
                  Allocation of the Allowance for Loan Losses

<TABLE>
<CAPTION>
                                           1996            1995                1994                1993                1992
                                       -----------------------------------------------------------------------------------------
                                             % of                 % of              % of                % of                 % of
                                             Loans               Loans              Loans               Loans                Loans
                                              to                    to                 to                 to                    to
Balance at December                          Total               Total              Total               Total                Total
31, (In thousands)                Amount     Loans    Amount     Loans   Amount     Loans    Amount     Loans     Amount     Loans
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                              <C>           <C>   <C>           <C>   <C>           <C>   <C>           <C>   <C>           <C>
Real estate,
 construction                    $   294         6   $   329         7   $   281         6   $   107         3   $    22         1

Real estate,
 mortgage                          2,755        60     2,765        62     2,561        59     3,565        64     2,649        59

Loans to finance
 agricultural
 production and
 other loans to
 farmers                             210         5       199         4       225         5       131         3       200         6

Commercial and
 industrial loans                    961        21       785        18     1,250        19       614        17       381        10

Loans to individuals
 for household,
 family and other
 consumer
 expenditures                        223         5       238         5       262         6       251         7       240         6

Obligations of states
 and political
 subdivisions                        -0-         2       -0-         3       -0-         3       -0-         4       -0-         6

All other loans                       36         1        18         1        71         2        80         2       440        12

Unallocated                           44       N/A        19       N/A       251       N/A       352       N/A       274       N/A
                                 -------   -------   -------   -------   -------   -------   -------   -------   -------   -------
Totals                           $ 4,523       100   $ 4,353       100   $ 4,901       100   $ 5,100       100   $ 4,206       100
                                 =======   =======   =======   =======   =======   =======   =======   =======   =======   =======
</TABLE>




                                       20

<PAGE>   23




                                   SCHEDULE V
                  Summary of Average Deposits and Their Yields


<TABLE>
<CAPTION>
                                    1996                   1995                  1994    
                            -----------------------------------------------------------------
Years Ended December                                                                                                   
  31, (In thousands                                                                                                    
  except for percentage                                                                                                
  data)                      Amount      Rate       Amount      Rate       Amount      Rate
- ---------------------------------------------------------------------------------------------
<S>                         <C>            <C>     <C>            <C>     <C>            <C>  
Demand deposits in
  domestic offices          $ 66,215        N/A    $ 72,036        N/A    $ 84,240        N/A

Negotiable interest
  bearing deposits
  in domestic offices        149,314       3.44%    152,639       3.30%    157,434       3.07%

Savings deposits in
  domestic offices            36,223       2.25%     36,815       2.33%     42,507       2.26%

Time deposits in
  domestic
  offices                    153,901       5.41%    112,087       5.71%     82,222       4.44%
                            --------   --------    --------   --------    --------   --------
Total deposits              $405,653       3.52%   $373,577       3.29%   $366,403       2.58%
                            ========   ========    ========   ========    ========   ========
</TABLE>


Certificates of deposit outstanding in amounts $100,000 or more (in thousands)
by the amount of time remaining until maturity as of December 31, 1996, are as
follows:


<TABLE>
<S>           <C>                                          <C>    
              Remaining maturity:

              3 months or less                             $66,763

              Over 3 through 6 months                        8,078

              Over 6 months through 12 months                7,841

              Over 12 months                                 2,291
                                                           -------
              Total                                        $84,973
                                                           =======
</TABLE>




                                       21

<PAGE>   24




                                  SCHEDULE VI
                             Short Term Borrowings
                     (In thousands except percentage data)

<TABLE>
<CAPTION>
                                                1996        1995          1994
                                             -----------------------------------
<S>                                          <C>          <C>          <C>      
Amount outstanding at December 31,           $  16,500    $  12,150    $  15,900

Weighted average interest rate at
  December 31,                                    6.00%        5.00%        6.00%

Maximum outstanding at any month-end
  during year                                $  16,500    $  12,150    $  15,900

Average amount outstanding during year       $   1,941    $   1,414    $   1,479

Weighted average interest rate                    5.67%        5.45%        4.67%
</TABLE>





Note: Short term borrowings include federal funds purchased from other banks
      and securities sold under agreements to repurchase.




                                       22

<PAGE>   25



                                 SCHEDULE VII
                      Interest Sensitivity/Gap Analysis


<TABLE>
<CAPTION>
December 31, 1996 (In             0 - 3          4 - 12        1 - 5           Over 5
thousands)                        Months         Months         Years           Years          Total
- -------------------------------------------------------------------------------------------------------
<S>                            <C>            <C>            <C>            <C>            <C>         
ASSETS:

  Loans                        $     32,213   $     48,374   $    131,934   $     15,442   $    227,963

  Available for sale
   securities                           -0-          1,995         23,711         27,453         53,159

  Held to maturity
   securities                        25,964         28,135         67,145          6,626        127,870
                               ------------   ------------   ------------   ------------   ------------

  Total assets                 $     58,177   $     78,504   $    222,790   $     49,521   $    408,992
                               ============   ============   ============   ============   ============


FUNDING SOURCES:

  Interest bearing
    deposits                   $    234,147   $     45,005   $     15,350   $         94   $    294,596

  Long-term funds                         2             10             53            162            227
                               ------------   ------------   ------------   ------------   ------------

  Total funding sources        $    234,149   $     45,015   $     15,403   $        256   $    294,823
                               ============   ============   ============   ============   ============



REPRICING/MATURITY
  GAP:

  Period                       $   (175,972)  $     33,489   $    207,387   $     49,265
                                                              
  Cumulative                       (175,972)      (142,483)        64,904        114,169
                                                              
  Period Gap/Total Assets            (43.03)%         8.19 %        50.71%         12.05%
                                                              
  Cumulative Gap/Total                                        
    Assets                           (43.03)%       (34.84)%        15.87%         27.91%
</TABLE>


(1) Amounts stated include fixed and variable rate investments of the balance
sheet that are still accruing interest. Variable rate instruments are included
in the next period in which they are subject to a change in rate. The principal
portions of scheduled payments on fixed rate instruments are included in
periods in which they become due or mature.



                                       23

<PAGE>   26



ITEM 2 - PROPERTIES

The principal properties of the Company are its 13 business locations,
including the Main Office, which is located at 152 Lameuse Street in Biloxi,
MS. All such properties are owned by the Company. The operations center is
subject to a mortgage from the Small Business Administration. The address of
the Main Office and branch locations are listed on page 43 of the Annual Report
to Shareholders.

ITEM 3 - LEGAL PROCEEDINGS

The information included in Note J to the Consolidated Financial Statements
included in the 1996 Annual Report to Shareholders is incorporated herein by
reference.

ITEM 4 - SUBMISSION OF MATTERS TO VOTE OF SECURITIES HOLDERS

None.


                                    PART II

ITEM 5 - MARKET INFORMATION

The information provided on page 13 of the 1996 Annual Report is incorporated
herein by reference.

ITEM 6 - SELECTED FINANCIAL DATA

The information under the caption "Five Year Comparative Summary of Selected
Financial Information" on page 8 of the 1996 Annual Report is incorporated
herein by reference.

ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The information under the caption "Management's Discussion and Analysis of
Financial Condition and Results of Operations" on pages 9 - 12 of the 1996
Annual Report is incorporated herein by reference.





                                       24

<PAGE>   27




ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA

The following consolidated financial statements of the Company and consolidated
subsidiaries and the independent auditors' report appearing on pages 14 - 41 of
the 1996 Annual Report are incorporated herein by reference:

Consolidated Statements of Condition on pages 14 and 15

Consolidated Statements of Income on page 16

Consolidated Statements of Shareholders' Equity on page 17

Consolidated Statements of Cash Flows on page 19

Notes to Consolidated Financial Statements on pages 20 - 40

Independent Auditors' Report on page 41


ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

                                    PART III

ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information in Sections II and IX contained in the Proxy Statement in
connection with the Annual Meeting of Shareholders to be held April 9, 1997,
which was filed by the Company in definitive form with the Commission on March
5, 1997, is incorporated herein by reference.

ITEM 11 - EXECUTIVE COMPENSATION

The information in Section V contained in the Proxy Statement in connection
with the Annual Meeting of Shareholders to be held April 9, 1997, which was
filed by the Company in definitive form with the Commission on March 5, 1997,
is incorporated herein by reference.




                                       25

<PAGE>   28

ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information in Sections III and IV contained in the Proxy Statement in
connection with the Annual Meeting of Shareholders to be held April 9, 1997,
which was filed by the Company in definitive form with the Commission on March
5, 1997, is incorporated herein by reference.

ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information in Sections V, VI, VII and VIII contained in the Proxy
Statement in connection with the Annual Meeting of Shareholders to be held
April 9, 1997, which was filed by the Company in definitive form with the
Commission on March 5, 1997, and is incorporated herein by reference.


                                    PART IV

ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8 - K

(a) 1.  Index of Financial Statements:

        See Item 8.

(a) 2.  Index of Financial Schedules:

        All other schedules have been omitted as not applicable or not required
    or because the information has been included in the financial statements or
    applicable notes.

(a) 3.  Index of Exhibits:

<TABLE>
<CAPTION>
                                Incorporated by
                                 Reference to                                  Exhibit
                                Registration or    Form of                    Number in
               Description        File Number      Report    Date of Report     Report
            ---------------------------------------------------------------------------
<S>           <C>                   <C>             <C>         <C>              <C>
(3.1)         Articles of           33-15595        10-K        12/31/93         3.1
               Incorporation

(3.2)         By-Laws               33-15595        10-K        12/31/93         3.2
</TABLE>





                                       26

<PAGE>   29
<TABLE>
<CAPTION>
                                               Incorporated by
                                                Reference to                                                    Exhibit
                                               Registration or        Form of                                 Number in
                    Description                  File Number           Report           Date of Report           Report
            -----------------------------------------------------------------------------------------------------------------------
<C>           <C>                                 <C>                   <C>                <C>                   <C> 
(10.1)        Description of Automobile           33-15595              10-K               12/31/88              10.1
              Plan

(10.2)        Description of Directors'           33-15595              10-K               12/31/88              10.2
              Deferred Income Plan

(10.3)        Description of Executive            33-15595              10-K               12/31/88              10.3
              Supplemental Plan

(10.4)        Split-Dollar Insurance              33-15595              10-K               12/31/93              10.4
              Agreement

(10.5)        Deferred Compensation  Plan         33-15595              10-K               12/31/93              10.5

(13)          Annual Report to
              Shareholders for year ended
              December 31, 1996 * (c)

(21)          Proxy Statement for Annual
              Meeting of Shareholders to
              be held April 9, 1997

(22)          Subsidiaries of the                 33-15595              10-K               12/31/88              22
              registrant


(23)          Consent of Certified Public
               Accountants *


(27)          Financial Data Schedule *
</TABLE>



(b)  No report on Form 8-K was filed during the fourth quarter of the year
     ended December 31, 1996.
(c)  Furnished for the information of the Commission only and not deemed
     "filed" except for those portions which are specifically incorporated
     herein.
  *  Filed herewith.





                                       27

<PAGE>   30



                                   SIGNATURES

Pursuant to the requirements of Section 13 of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.

                           PEOPLES FINANCIAL CORPORATION
                                  (Registrant)
                        
                           Date:   March 19, 1997
                                -------------------------
                        
                           BY:   /s/ Chevis C. Swetman
                              ---------------------------
                         Chevis C. Swetman, Chairman of the Board

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.



<TABLE>
<S>                                          <C>
BY:      /s/ Drew Allen                       BY:   /s/ Chevis C. Swetman
   -------------------------------------         --------------------------
                                             
Date:     March 19, 1997                      Date:      March 19, 1997
      ----------------------------------           ------------------------
                                             
              Drew Allen                               Chevis C. Swetman
               Director                         President, Chief Executive Officer and 
                                                            Director
                                             
                                             
                                             
BY:       /s/ William A. Barq                 BY:    /s/ F. Walker Tucei
   -------------------------------------         --------------------------
                                             
Date:     March 19, 1997                      Date:       March 19, 1997
      -----------------------------------          ------------------------
                                             
           William A. Barq                              F. Walker Tucei
              Director                                     Director
                                             
                                             
                                             
BY:           /s/ Andy Carpenter              BY:    /s/ Lauri A. Wood
   -------------------------------------         --------------------------
                                             
Date:            March 19, 1997               Date:         March 19. 1997
     -----------------------------------           ------------------------
                                             
             Andy Carpenter                              Lauri A. Wood
  Executive Vice President and Director        Principal Financial and Accounting Officer
</TABLE>




                                       28

<PAGE>   31
                              INDEX TO EXHIBITS



<TABLE>
<CAPTION>
EXHIBIT
NUMBER                   DESCRIPTION
- -------                  -----------
<S>           <C>
  13          Annual Report to Shareholders for year ended
              December 31, 1996

  23          Consent of Certified Public Accountants

  27          Financial Data Schedule
</TABLE>

<PAGE>   1



Exhibit 13: Annual Report to Shareholders








<PAGE>   2
CONSOLIDATED STATEMENTS OF CONDITION
  Peoples Financial Corporation and Subsidiaries


<TABLE>
<CAPTION>

December 31,                                          1996           1995           1994
- ----------------------------------------------------------------------------------------
<S>                                           <C>            <C>            <C>
ASSETS

Cash and due from banks                       $ 26,873,638   $ 24,220,348   $ 20,779,080

Available for sale securities                   53,159,353     20,829,655        198,083

Held to maturity securities, fair value of
  $128,879,000 - 1996; $167,384,000 - 1995;
  $156,660,000 - 1994                          127,870,283    165,142,083    159,498,209

Loans                                          228,508,895    224,069,011    222,841,508

  Less: Unearned income                             17,295         22,531         11,682

          Allowance for loan losses              4,522,704      4,352,967      4,901,453
                                              ------------   ------------   ------------
  Loans, net                                   223,968,896    219,693,513    217,928,373

Bank premises and equipment, net                 8,626,068      8,789,642      8,636,809

Other real estate                                  264,962        726,838        946,526

Accrued interest receivable                      3,891,465      3,169,666      3,322,214

Other assets                                     2,958,967      2,919,601      2,548,002

Intangible assets                                  495,993        813,825      1,131,657
                                              ------------   ------------   ------------
TOTAL ASSETS                                  $448,109,625   $446,305,171   $414,988,953
                                              ============   ============   ============
</TABLE>

























See Notes to Consolidated Financial Statements.



<PAGE>   3




CONSOLIDATED STATEMENTS OF CONDITION (continued)
  Peoples Financial Corporation and Subsidiaries

<TABLE>
<CAPTION>
December 31,                                                    1996             1995             1994
- ------------------------------------------------------------------------------------------------------
<S>                                                    <C>              <C>              <C>
LIABILITIES & SHAREHOLDERS' EQUITY

Liabilities:

  Deposits:

    Demand, non-interest bearing                       $  73,535,221    $  63,255,936    $  67,741,827

    Savings and demand, interest bearing                 153,596,132      174,721,683      196,772,760

    Time, $100,000 or more                                84,973,369       84,117,293       33,959,293

    Other time deposits                                   56,027,287       54,076,823       49,716,535
                                                       -------------    -------------    -------------
    Total deposits                                       368,132,009      376,171,735      348,190,415

  Accrued interest payable                                 1,005,508        1,139,768          450,156

  Federal funds purchased                                 16,500,000       12,150,000       15,900,000

  Notes payable                                              226,608          437,520          622,862

  Other liabilities                                        1,891,296        1,823,743        1,384,450
                                                       -------------    -------------    -------------
  TOTAL LIABILITIES                                      387,755,421      391,722,766      366,547,883

SHAREHOLDERS' EQUITY:

  Common Stock, $1 par value, 1,500,000 shares
    authorized, 738,168 shares issued and                    
    outstanding at December 31, 1996, 1995 and
    1994, after giving retroactive effect to 
    one stock split effective October 16, 1996 and
    Two for two for one stock split effective 
    November 22, 1995                                        738,168          738,168          738,168

  Surplus                                                 53,926,262       48,926,262       43,176,262

  Undivided profits                                        5,428,068        5,075,542        4,901,640

  Unrealized gain on available for sale securities,
   net of tax                                                261,706          336,945
  
  Additional minimum liability in excess of prior
     service cost, net of tax                                                (294,512)
  
  Note payable offset associated with employee
    stock ownership plan                                                     (200,000)        (375,000)
                                                       -------------    -------------    -------------
  TOTAL SHAREHOLDERS' EQUITY                              60,354,204       54,582,405       48,441,070
                                                       -------------    -------------    -------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY             $ 448,109,625    $ 446,305,171    $ 414,988,953
                                                       =============    =============    =============
</TABLE>










See Notes to Consolidated Financial Statements.



<PAGE>   4



CONSOLIDATED STATEMENTS OF INCOME
  Peoples Financial Corporation and Subsidiaries

<TABLE>
<CAPTION>
Years Ended December 31,                                         1996                    1995                    1994
- ---------------------------------------------------------------------------------------------------------------------
<S>                                              <C>                     <C>                     <C>
INTEREST INCOME:

  Interest and fees on loans                     $         20,414,470    $         21,364,008    $         17,093,692

  Interest and dividends on securities:

    U. S. Treasury                                          7,992,855               8,138,663               8,812,526

    U. S. Government agencies and corporations              3,809,117                 898,990                 483,115

    States and political subdivisions                         403,698                 398,584                 434,683

    Other investments                                          45,322                  17,590                  16,111

  Interest on federal funds sold                              582,321                 667,429                 345,468
                                              ----------------------- ----------------------- -----------------------
  TOTAL INTEREST INCOME                                    33,247,783              31,485,264              27,185,595
                                              ----------------------- ----------------------- -----------------------
INTEREST EXPENSE:

  Time deposits of $100,000 or more                         5,092,411               3,315,121               1,320,796

  Other deposits                                            9,190,266               8,967,278               8,118,392

  Mortgage indebtedness                                        12,512                  13,082                  13,623

  Federal funds purchased                                     110,324                  76,757                  69,498
                                              ----------------------- ----------------------- -----------------------
  TOTAL INTEREST EXPENSE                                   14,405,513              12,372,238               9,522,309
                                              ----------------------- ----------------------- -----------------------
NET INTEREST INCOME                                        18,842,270              19,113,026              17,663,286

REDUCTION OF ALLOWANCE FOR LOSSES ON LOANS                    150,000                                         300,000
                                              ----------------------- ----------------------- -----------------------
NET INTEREST INCOME AFTER REDUCTION OF 

  ALLOWANCE FOR LOSSES ON LOANS                            18,992,270              19,113,026              17,963,286
                                              ----------------------- ----------------------- -----------------------
OTHER OPERATING INCOME:

  Trust department income and fees                            932,502               1,013,858                 886,449

  Service charges on deposit accounts                       3,763,566               3,384,659               2,479,815

  Other service charges, commissions and fees                 246,579                 262,970                 281,063

  Other income                                                621,730                 578,361                 314,178
                                              ----------------------- ----------------------- -----------------------
  TOTAL OTHER OPERATING INCOME                              5,564,377               5,239,848               3,961,505
                                              ----------------------- ----------------------- -----------------------
</TABLE>


















<PAGE>   5


<TABLE>
<S>                                                   <C>             <C>           <C>    
OTHER OPERATING EXPENSE:

  Salaries and employee benefits                      7,932,306     6,886,597     6,358,110

  Net occupancy                                         780,928       940,164       801,464

  Equipment rentals, depreciation and maintenance     1,633,110     1,481,108     1,528,297

  Other expense                                       5,071,101     5,227,131     4,778,758
                                                    -----------   -----------   -----------
  TOTAL OTHER OPERATING EXPENSE                      15,417,445    14,535,000    13,466,629
                                                    -----------   -----------   -----------

INCOME BEFORE INCOME TAXES                            9,139,202     9,817,874     8,458,162

Income taxes                                          2,993,145     3,146,577     2,842,623
                                                    -----------   -----------   -----------
NET INCOME                                          $ 6,146,057   $ 6,671,297   $ 5,615,539
                                                    ===========   ===========   ===========
EARNINGS PER SHARE                                  $         8   $         9   $         8
                                                    ===========   ===========   ===========
</TABLE>





See Notes to Consolidated Financial Statements.











































<PAGE>   6



CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
  Peoples Financial Corporations and Subsidiaries

<TABLE>
<CAPTION>
                                                                                                Additional
                                                                                                  minimum
                                                                                Unrealized      liability in
                                                                                  gain on        excess of       Note
                            Number                                              available for      prior        payable
                              of                                                   sale           service       offset
                            common      Common                    Undivided    securities,   cost, net of    associated
                            shares      stock       Surplus       profits      net of tax        tax          with ESOP      Total
                           ---------------------------------------------------------------------------------------------------------
<S>                          <C>       <C>         <C>            <C>           <C>            <C>        <C>           <C>
BALANCE, JANUARY 1,                                                                         
 1994                        369,084   $369,084    $38,545,346    $4,955,066    $ -0-          $  -0-     $ (550,000)   $43,319,496

Two-for-one stock split      369,084    369,084       (369,084)
                          ----------------------------------------------------------------------------------------------------------
BALANCE, JANUARY 1,
 1994, AS RESTATED           738,168     738,168    38,176,262     4,955,066      -0-             -0-       (550,000)    43,319,496

Net income                                                         5,615,539                                              5,615,539

Cash dividends, common
  ($ .90625 per share)                                              (668,965)                                              (668,965)

Transfer of undivided
 profits                                             5,000,000    (5,000,000)

Reduction to note payable
 offset associated with
 esop                                                                                                        175,000        175,000
                          ----------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31,
 1994, AS RESTATED           738,168     738,168    43,176,262     4,901,640      -0-             -0-       (375,000)    48,441,070

Net income                                                         6,671,297                                              6,671,297

Cash dividends, common
  ($1.0125 per share)                                               (747,395)                                              (747,395)

Transfer of undivided
  profits                                            5,750,000    (5,750,000)

Net change in unrealized
  gain on available for sale
  securities, net of tax                                                          336,945                                   336,945

Additional minimum
  liability in excess of
  prior service cost, net of
  tax                                                                                         (294,512)                    (294,512)

Reduction to note payable
  offset associated with
  esop                                                                                                       175,000        175,000
                          ---------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31,
   1995, AS RESTATED         738,168     738,168    48,926,262     5,075,542      336,945     (294,512)     (200,000)    54,582,405
</TABLE>












<PAGE>   7

<TABLE>
<S>                          <C>      <C>         <C>            <C>           <C>         <C>            <C>          <C>
Net income                                                         6,146,057                                              6,146,057

Cash dividends, common
  ($1.075 per share)                                                (793,531)                                              (793,531)

Transfer of undivided
  profits                                             5,000,000   (5,000,000)

Net change in unrealized
  gain on available for
  sale securities, net of
  tax                                                                            (75,239)                                   (75,239)

Additional minimum
  liability in excess of
  prior service cost, net                                                       
  of tax                                                                                     294,512                        294,512

Reduction to note payable
  offset associated with
  esop                                                                                                     200,000          200,000
                          --------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31,
   1996                      738,168  $  738,168  $  53,926,262  $ 5,428,068   $ 261,706   $   -0-        $   -0-      $ 60,354,204
                          ==========================================================================================================
</TABLE>

See Notes to Consolidated Financial Statements.











<PAGE>   8



CONSOLIDATED STATEMENTS OF CASH FLOWS
  Peoples Financial Corporation and Subsidiaries

<TABLE>
<CAPTION>

Years Ended December 31,                                     1996             1995             1994
- -----------------------------------------------------------------------------------------------------

<S>                                                   <C>              <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

  Net income                                          $   6,146,057    $   6,671,297    $   5,615,539

    Adjustments to reconcile net income to net cash
      provided by operating activities:

      Proceeds from sales of other real estate
        and other property                                  322,700          242,720          815,382

      Gain on sales of other real estate and other
       property                                            (145,850)         (29,071)        (263,191)

      Depreciation and amortization                       1,322,449        1,297,275        1,359,309

      Pension plan termination cost                         446,230

      Reduction of allowance for loan losses               (150,000)                         (300,000)

      Provision for losses on other real estate             154,376          159,247          152,637


      Purchase of other real estate                                         (100,708)

      Changes in assets and liabilities:

        Accrued interest receivable                        (721,799)         152,548         (785,704)

        Other assets                                        112,665         (291,618)         (13,043)

        Accrued interest payable                           (134,260)         689,612          119,787

        Other liabilities                                    67,553          335,943          133,782
                                                      -----------------------------------------------
  NET CASH PROVIDED BY OPERATING ACTIVITIES               7,420,121        9,127,245        6,834,498
                                                      -----------------------------------------------
CASH FLOWS FROM INVESTING ACTIVITIES:

  Proceeds from maturities and calls of
      available for sale securities                      19,935,000

  Investment in available for sale securities           (52,377,557)     (20,120,942)

  Proceeds from maturities and calls of held
      to maturity securities                            160,217,482      111,143,796      126,275,000

  Investment in held to maturity securities            (122,945,682)    (116,787,670)    (128,752,432)

  Loans, net increases                                   (4,125,383)      (1,817,640)     (37,975,518)

  Acquisition of premises and equipment                    (710,393)      (1,132,276)      (1,527,437)

  Retirement of premises and equipment                                                         212,089

  Federal funds sold                                                                         1,800,000

  Other assets                                             (266,129)        (229,054)         (90,642)
                                                      ------------------------------------------------
  NET CASH USED IN INVESTING ACTIVITIES                    (272,662)     (28,943,786)     (40,058,940)
                                                      ------------------------------------------------
</TABLE>







<PAGE>   9



<TABLE>
<S>                                                   <C>             <C>              <C>
CASH FLOWS FROM FINANCING ACTIVITIES:

  Demand and savings deposits, net increase
    (decrease)                                        (10,846,266)    (26,536,968)     15,735,820

  Time deposits made, net increase                      2,806,540      54,518,288       8,029,105

  Principal payments on notes                             (10,912)        (10,342)         (9,801)

  Cash dividends                                         (793,531)       (747,395)       (668,965)

  Federal funds purchased, net increase (decrease)      4,350,000      (3,750,000)     15,900,000

  Pension plan additional minimum liability
    contributed                                                          (215,774)
                                                     --------------------------------------------
  NET CASH PROVIDED BY (USED IN) FINANCING
    ACTIVITIES                                         (4,494,169)     23,257,809      38,986,159
                                                     --------------------------------------------
NET INCREASE IN CASH AND CASH EQUIVALENTS               2,653,290       3,441,268       5,761,717

CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR           24,220,348      20,779,080      15,017,363
                                                     --------------------------------------------
CASH AND CASH EQUIVALENTS, END OF YEAR               $ 26,873,638    $ 24,220,348    $ 20,779,080
                                                     ============================================
</TABLE>



See Notes to Consolidated Financial Statements.


<PAGE>   10



Notes To Consolidated Financial Statements
  Peoples Financial Corporation and Subsidiaries

NOTE A - ACCOUNTING POLICIES:

Business of The Company

 Peoples Financial Corporation is a one-bank holding company headquartered in
Biloxi, Mississippi. Its two operating subsidiaries are The Peoples Bank,
Biloxi, Mississippi, and PFC Service Corp. Its principal subsidiary is The
Peoples Bank, Biloxi, Mississippi, which provides a full range of banking,
financial and trust services to individuals and small and commercial businesses
operating in 12 locations in Harrison, Hancock and west Jackson counties.

Principles of Consolidation

  The consolidated financial statements include the accounts of Peoples
Financial Corporation and its wholly owned subsidiaries, The Peoples Bank,
Biloxi, Mississippi, and PFC Service Corp. All significant intercompany
transactions and balances have been eliminated.

Basis of Accounting

  Peoples Financial Corporation and Subsidiaries recognize assets and
liabilities, and income and expense, on the accrual basis of accounting. The
preparation of financial statements in conformity with generally accepted
accounting principles requires Management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from these estimates.

Cash and Due from Banks

  The Company is required to maintain average reserve balances in its vault or
on deposit with the Federal Reserve Bank. The average amount of these reserve
requirements was approximately $8,388,000, $9,193,000 and $9,770,000 for the
years ending December 31, 1996, 1995 and 1994, respectively.
  The Company's bank subsidiary maintained account balances in excess of
amounts insured by the Federal Deposit Insurance Corporation. At December 31,
1996, the bank subsidiary had excess deposits of $1,951,936. These amounts were
uninsured and uncollateralized.

Securities

  In May 1993, the Financial Accounting Standards Board issued SFAS 115,
"Accounting for Certain Investments in Debt and Equity Investments." SFAS 115
prescribes the accounting and reporting for certain investments in equity
securities and debt securities. Investments are to be classified in one of
three categories: held to maturity, trading or available for sale. The
classification of an investment determines its accounting treatment. This
Statement became effective for the Company on January 1, 1994.

  Available for sale securities are stated at fair value. The unrealized
difference, if any, between amortized cost and fair value of these securities
is excluded from earnings and is reported, net of


<PAGE>   11



deferred taxes, as a component of shareholders' equity. Held to maturity
securities are stated at cost, adjusted for amortization of premiums and
accretion of discounts. Most of the Company's portfolio is classified as held
to maturity since it has the positive intent and ability to hold its
investments until maturity. Gains or losses, if any, are recognized as income
when realized and are computed based on the amortized cost of the specific
securities sold.

Loans

  Loans are stated at the amount of unpaid principal, reduced by unearned
income and the allowance for loan losses. Interest on loans is recognized over
the terms of the loan based on the unpaid principal balances.

  Loan origination fees are recognized as income when received. Revenue from
these fees is not material to the financial statements.

  The Company places loans on a nonaccrual status when, in the opinion of
Management, they possess sufficient uncertainty as to timely collection of
interest or principal so as to preclude the recognition in reported earnings of
some or all of the contractual interest. Accrued interest on loans classified
as nonaccrual is reversed at the time the loans are placed on nonaccrual.

  In June 1993, the Financial Accounting Standards Board issued Statement No.
114, "Accounting by Creditors for Impairment of a Loan" and in October 1994,
issued Statement No. 118, "Accounting by Creditors for Impairment of a Loan -
Income Recognition and Disclosure." These Statements became effective for the
Company on January 1, 1995. SFAS 114 and 118 address loan impairment and the
related measurement methods. The Statements stipulate that loans shall be
identified as being impaired if it is doubtful that all principal and interest
due contractually under the terms of the loan agreement will be collected. When
a loan is impaired as defined by the Statements, measurement of impairment
shall be based on the present value of the expected future cash flows
discounted at that loan's effective interest rate except that, as a practical
expedient, measurement may be based on a loan's observable market price, or the
fair value of the collateral if the loan is collateral dependent. The Company
has determined that all loans which have been classified as impaired are also
collateral dependent. Accordingly, the allowance for losses on these impaired
loans has been computed using the fair value of the underlying collateral. The
loans which have been classified as impaired under SFAS 114 had previously been
identified by the Company as loans for which a specific reserve should be
established. The Company had in prior years computed the allowance on such
loans in a similar manner as that required under SFAS 114. Therefore, no
additional allowance was required at January 1, 1995, in order to implement
SFAS 114. The provisions of SFAS 118 concerning recognition of interest income
on impaired loans allow for the Company to continue its present recognition
polices discussed above.

Allowance for Loan Losses

  The allowance for loan losses is based on Management's evaluation of the loan
portfolio under current economic conditions and is an amount that Management
believes will be adequate to absorb probable losses on loans existing at the
reporting date. The evaluation includes the nature and volume of the loan
portfolio, a study of loss experience, a review of delinquencies, the estimated
value of any underlying collateral and an estimate of the possibility of loss
based on the risk characteristics of the portfolio.



<PAGE>   12



Bank Premises and Equipment

  Bank premises and equipment are stated at cost, less accumulated
depreciation. Depreciation is computed primarily by the straight-line method
based on the estimated useful lives of the related assets.

Other Real Estate

  Other real estate acquired through foreclosure is carried at the lower of
cost (primarily outstanding loan balance) or estimated market value, less
estimated costs to sell. If, at foreclosure, the carrying value of the loan is
greater than the estimated market value of the property acquired, the excess is
charged against the allowance for loan losses and any subsequent adjustments
are charged to expense. Costs of operating and maintaining the properties, net
of related income and gains (losses) on their disposition, are charged to
expense as incurred.

Intangible Assets

  The excess of the purchase price over the value of the net tangible assets
acquired in the Gulf National Bank acquisition on August 19, 1988, was assigned
primarily to the value of core deposits and is being amortized over 10 years.

  The core deposits acquired in the main branch of the Southern Federal Bank
for Savings acquisition on August 16, 1991, are being amortized over the
estimated lives of the demand deposits (72 months), savings deposits (84
months) and certificates (84 months) acquired.

Trust Department Income and Fees

  Trust fees are recorded when received. These fees amounted to $932,502,
$1,013,858 and $886,449 in 1996, 1995 and 1994, respectively.

Income Taxes

 The Company files a consolidated tax return with its wholly owned
subsidiaries. The tax liability of each entity is allocated based on the
entity's contribution to consolidated taxable income.

  The provision for applicable income taxes is based upon reported income and
expenses as adjusted for differences between reported income and taxable
income. The primary differences are exempt income on state, county and
municipal securities; differences in provisions for losses on loans as compared
to the amount allowable for income tax purposes; directors' and officers'
insurance; depreciation for income tax purposes over that reported for
financial statements and gains reported under the installment sales method for
tax purposes.

Leases

  All leases are accounted for as operating leases in accordance with the terms
of the leases.

Earnings Per Share

  Primary earnings per share is computed on the basis of the weighted average
number of common shares outstanding, 738,168 in 1996, 1995 and 1994.

Statements of Cash Flows

  The Company has defined cash and cash equivalents to include cash and due
from banks. The Company paid $14,539,773, $11,682,626 and $9,402,522 in 1996,
1995 and 1994,


<PAGE>   13



respectively, for interest on deposits and borrowings. Income tax payments
totaled $2,869,605, $3,498,388 and $2,787,144 in 1996, 1995 and 1994,
respectively. Loans transferred to other real estate amounted to $52,500 and
$371,750 in 1995 and 1994, respectively. No loans were transferred to other
real estate in 1996. After receiving regulatory approval, the Company
transferred property with a book value of $130,650 from other real estate into
banking premises during 1996.

Reclassifications

  Certain reclassifications have been made to the prior year statements to
conform to current year presentation. The reclassifications had no effect on
prior year net income.


NOTE B - SECURITIES:

  The amortized cost and estimated fair value of securities at December 31,
1996, 1995 and 1994, respectively, are as follows (in thousands):

<TABLE>
<CAPTION>
                                                              GROSS      GROSS
                                                 AMORTIZED  UNREALIZED UNREALIZED  ESTIMATED
DECEMBER 31, 1996                                   COST      GAINS     LOSSES    FAIR VALUE
- --------------------------------------------------------------------------------------------
<S>                                             <C>        <C>        <C>         <C>
Available for sale securities:

  Debt securities:

    U. S. Treasury                              $  5,969   $      2   $    (37)   $  5,934

    U. S. Government agencies
     and corp                                     46,594         41       (648)     45,987
                                                --------   --------   --------    --------
    Total debt securities                         52,563         43       (685)     51,921

  Equity securities                                  198      1,040      1,238
                                                --------   --------   --------    --------
Total available for sale securities             $ 52,761   $  1,083   $   (685)   $ 53,159
                                                ========   ========   ========    ========


Held to maturity securities:

  U. S. Treasury                                $108,568   $    830   $   (188)   $109,210

  U. S. Government agencies and
   corp                                           13,522         34        (39)     13,517

  States and political subdivisions                5,780        373         (1)      6,152
                                                --------   --------   --------    --------
Total held to maturity securities               $127,870   $  1,237   $   (228)   $128,879
                                                ========   ========   ========    ========
</TABLE>


<PAGE>   14

<TABLE>
<CAPTION>
                                                            Gross       Gross
                                                Amortized  unrealized  unrealized  Estimated
December 31, 1995                                 cost      gains       losses    fair value
- --------------------------------------------------------------------------------------------
<S>                                             <C>        <C>         <C>         <C>
Available for sale securities:

  Debt securities:

    U. S. Treasury                              $  2,949   $     52    $           $  3,001

    U. S. Government agencies
      and corp                                    17,172          3         (31)     17,144
                                                --------   --------    --------    --------
  Total debt securities                           20,121         55         (31)     20,145

  Equity securities                                  198        487         685
                                                --------   --------    --------    --------
Total available for sale
  securities                                    $ 20,319   $    542    $    (31)   $ 20,830
                                                ========   ========    ========    ========

Held to maturity securities:

  U. S. Treasury                                $152,632   $  1,858    $   (182)   $154,308

  U. S. Government agencies and
   corp                                            8,024         82         (22)      8,084

  States and political subdivisions                4,486        509          (3)      4,992
                                                --------   --------    --------    --------
Total held to maturity securities               $165,142   $  2,449    $   (207)   $167,384
                                                ========   ========    ========    ========
</TABLE>


<TABLE>
<CAPTION>

                                                             Gross      Gross
                                                Amortized  unrealized  unrealized  Estimated
December 31, 1994                                 cost       gains      losses    fair value
- --------------------------------------------------------------------------------------------
Available for sale securities:

<S>                                             <C>        <C>         <C>         <C>    
  Equity securities                             $    198   $           $           $    198
                                                --------   --------    --------    --------
Total available for sale
  securities                                    $    198   $           $           $    198
                                                ========   ========    ========    ========
Held to maturity securities:

  U. S. Treasury                                $146,214   $    183    $ (3,012)   $143,385

  U. S. Government agencies and
   corp                                            9,022                   (352)      8,670

 States and political subdivisions                 4,262        440         (97)      4,605
                                                --------   --------    --------    --------
Total held to maturity securities               $159,498   $    623    $ (3,461)   $156,660
                                                ========   ========    ========    ========
</TABLE>







<PAGE>   15


 The amortized cost and estimated fair value of debt securities at December 31,
1996, (in thousands) by contractual maturity, are shown below. Expected
maturities will differ from contractual maturities because borrowers may have
the right to call or prepay obligations with or without call or prepayment
penalties.

<TABLE>
<CAPTION>
                                                                                      ESTIMATED FAIR
                                                           AMORTIZED COST                      VALUE
                                                           -----------------------------------------
<S>                                                        <C>                         <C>
Available for sale securities:

  Due in one year or less                                  $       1,998               $       1,995

  Due after one year through five
   years                                                          23,935                      23,711

  Due after five years through ten
   years                                                          22,630                      22,316

  Due after ten years                                              4,000                       3,899
                                                           -------------               -------------
  Totals                                                   $      52,563               $      51,921
                                                           =============               =============


Held to maturity securities:

  Due in one year or less                                        $54,099                     $54,209

  Due after one year through five
    years                                                         67,145                      67,722

  Due after five years through ten
    years                                                          5,028                       5,284

 Due after ten years                                               1,598                       1,664
                                                           -------------               -------------
  Totals                                                   $     127,870               $     128,879
                                                           =============               =============
</TABLE>

  Available for sale securities include equity securities of Hibernia
Corporation. The Company had acquired common and preferred shares of
Progressive Bancorporation in 1993 from a debt previously contracted and had
recorded the shares at their estimated value of $1.00. During 1995, Progressive
was acquired by Hibernia Corporation. As a result of the merger, the Company
received cash for its Progressive preferred shares and common stock of Hibernia
in exchange for the Progressive common. The Company holds the Hibernia common
as an


<PAGE>   16



available for sale security and recorded the stock at its fair value, with an
unrealized gain of $596,205 recorded, net of deferred tax, as an adjustment to
shareholders' equity.

  During 1994, the Company purchased three multi-step up instruments issued by
the Federal Home Loan Bank with a total par value of $4,000,000. These
instruments had original maturity dates in 1996 and 2009 and provided for a
call option by the issuer at each interest payment date until maturity. There
was a fixed increase in the interest rate on an annual basis. The Company
purchased these instruments in the management of its interest rate exposure
since these notes carried a higher rate of interest than other agency notes
available at the time of purchase. Appropriate review of the market value and
risk associated with these investments is performed by Management. These
investments were classified as held to maturity and carried at amortized cost
in compliance with Management's positive intent and ability to hold these
investments until maturity. During 1995 and 1996, these investments were called
at par value. During 1996, the Company purchased a multi-step up instrument
issued by the Federal Home Loan Bank with a par value of $2,000,000 which
matures in 2001. This instrument, which the Company still held at December 31,
1996, has been classified as available for sale.

  Proceeds from maturities and calls of held to maturity securities during
1996, 1995 and 1994 were $160,217,482, $111,143,796 and $126,275,000,
respectively. There were no sales of held to maturity securities during 1994,
1995 and 1996. Proceeds from maturities and calls of available for sale
securities were $19,935,000 during 1996. There were no maturities of available
for sale securities during 1995 and 1994. There were no sales of available for
sale securities during 1994, 1995 and 1996.

  Securities with a carrying value of approximately $165,515,000, $172,802,000
and $146,350,000 at December 31, 1996, 1995 and 1994, respectively, were
pledged to secure public deposits, federal funds purchased and other balances
required by law.

NOTE C - LOANS:

  The composition of the loan portfolio was as follows (in thousands):

<TABLE>
<CAPTION>
December 31,                          1996       1995       1994
- ----------------------------------------------------------------
<S>                               <C>        <C>        <C>     
Real estate, construction         $ 14,704   $ 16,473   $ 14,056

Real estate, mortgage              137,766    138,254    131,584

Loans to finance agricultural
  production and other loans to
  farmers                           10,483      9,962     11,259

Commercial and industrial loans     48,057     39,228     42,505

Loans to individuals for
  household, family and other
  consumer expenditures             11,179     11,903     13,114
</TABLE>



<PAGE>   17


<TABLE>
<S>                                      <C>          <C>          <C>
Obligations of states and political
  subdivisions (primarily
  industrial revenue bonds and
  local government tax
  anticipation notes)                        4,496        5,469        6,752

All other loans                              1,824        2,780        3,572
                                         ---------    ---------    ---------
Totals                                   $ 228,509    $ 224,069    $ 222,842
                                         =========    =========    =========
</TABLE>

Transactions in the allowance for loan losses are as follows (in thousands):

<TABLE>
<CAPTION>

                                              1996         1995         1994
                                         -----------------------------------
<S>                                       <C>          <C>          <C>
Balance, January 1                       $   4,353    $   4,901    $   5,100
Recoveries                                     459          154          238
Loans charged off                             (139)        (702)        (137)
Reduction of allowance for loan
  losses                                      (150)                     (300)
                                         ---------    ---------    ---------
Balance,  December 31                    $   4,523    $   4,353    $   4,901
                                         =========    =========    =========
</TABLE>

   In the ordinary course of business, the Company extends loans to certain
officers and directors and their personal business interests at, in the opinion
of Management, terms and rates comparable to other loans of similar credit
risks. These loans do not involve more than normal risk of collectability and
do not include other unfavorable features.
        
   An analysis of the activity with respect to such loans to related parties is
as follows (in thousands):

<TABLE>
<CAPTION>

                                            1996        1995        1994
                                        --------------------------------
<S>                                     <C>         <C>         <C>     
Balance, January 1                      $  6,857    $  6,066    $  8,281

January 1 balance, loans of
 directors appointed in current
 year                                        224

New loans and advances                    28,599      24,908      26,612

Repayments                               (27,789)    (24,117)    (28,827)
                                        --------    --------    --------
Balance, December 31                    $  7,891    $  6,857    $  6,066
                                        ========    ========    ========
</TABLE>



<PAGE>   18



    Industrial revenue bonds with a carrying value of $3,318,251, $4,037,834
and $4,204,037 at December 31, 1996, 1995 and 1994, respectively, were pledged
to secure public deposits.

  Nonaccrual loans amounted to approximately $546,000, $610,000 and $138,000
and renegotiated loans amounted to approximately $2,303,562, $2,327,838 and
$2,502,000 at December 31, 1996, 1995 and 1994, respectively. The Company
recognized $167,982 in interest income on renegotiated loans during 1996. The
amount of interest that would have been recognized during 1996 under the
original terms of the loan agreements was $200,203.

   The total recorded investment in impaired loans amounted to $1,017,000 and
$1,443,000 at December 31, 1996 and 1995, respectively. The amount of that
recorded investment in impaired loans for which there is a related allowance
for loan losses and the amount of that allowance was $149,000 at December 31,
1995. The amount of that recorded investment in impaired loans for which there
is no related allowance for loan losses was $1,017,000 and $1,294,000 at
December 31, 1996 and 1995, respectively.

  At December 31, 1996, the average recorded investment in impaired loans was
$1,031,000. During 1996, the Company recognized $61,000 in interest income on
impaired loans and received $57,000 in interest payments on impaired loans.

NOTE D - BANK PREMISES AND EQUIPMENT:

  Bank premises and equipment are shown as follows (in thousands):


<TABLE>
<CAPTION>

                                  Estimated
December 31,                      useful lives    1996        1995       1994
- ------------------------------------------------------------------------------
<S>                                <C>           <C>         <C>       <C> 
Land                                             $ 1,314     $ 1,293   $ 1,303

Buildings                          5-40 years      8,659       8,369     8,175

Furniture,fixtures and equipment   5-10 years      5,533       5,299     4,558
                                                 -------     -------   -------
Totals, at cost                                   15,506      14,961    14,036

Less: Accumulated depreciation                     6,880       6,171     5,399
                                                 -------     -------   -------
Totals                                           $ 8,626     $ 8,790   $ 8,637
                                                 =======     =======   =======
</TABLE>

  Depreciation expense charged to operations in 1996, 1995 and 1994 was
$1,004,617, $979,442 and $1,041,477, respectively.



<PAGE>   19



NOTE E - NOTES PAYABLE:

<TABLE>
<CAPTION>

December 31,                               1996           1995          1994
- -------------------------------------------------------------------------------
<S>                                       <C>           <C>           <C>
Small Business Administration,
  outstanding mortgage on property
  acquired.The note bears interest
  at 5 3/8% and is payable at $1,952
  monthly through January 16, 2004        $226,608      $237,520      $247,862

First Alabama Bank, $1,250,000
  line of credit of Peoples
  Financial Corporation Employee
  Stock Ownership Plan, secured
  by a pledge of 4,426 and 8,588
  shares of Company common stock
  at December 31, 1995 and 1994,
  respectively, pledge of 36,550
  shares of The Peoples Bank,
  Biloxi, Mississippi, and the
  guarantee of the Company; interest
  rate at 85% of the base rate of
  First Alabama Bancshares, Inc. 
  (7.225% at December 31, 1995
  and 1994), plus $43,750 principal
  quarterly                                              200,000       375,000
                                          --------      --------      --------
Totals                                    $226,608      $437,520      $622,862
                                          ========      ========      ========
</TABLE>

    The maturities of notes payable for each of the next five years are as
follows:



<TABLE>
               <S>                                <C>      
               1997                               $  11,514
               1998                                  12,149
               1999                                  12,819
               2000                                  13,525
               2001                                  14,271
               THEREAFTER                           162,330
                                                  ---------
               TOTAL                              $ 226,608
                                                  =========
</TABLE>



<PAGE>   20



NOTE F - INCOME TAXES:

  Federal income taxes payable (or refundable) and deferred taxes (or deferred
charges) as of December 31, 1996, 1995 and 1994, included in other assets or
other liabilities, were as follows (in thousands):

<TABLE>
<CAPTION>

December 31,                               1996           1995          1994
- ----------------------------------------------------------------------------
<S>                                      <C>           <C>           <C>
Deferred tax assets:

  Allowance for loan losses              $   776       $   827       $   827

  Employee benefit plans'
   liabilities                               444           377           289

  Other                                      129           173           157
                                         -------       -------       -------
  Deferred tax assets                     (1,349)       (1,377)       (1,273)
                                         -------       -------       -------
Deferred tax liabilities:

  Accumulated depreciation                   865           795           797

  Installment sales                           15            16            18

  Unrealized gains on available
    for sale securities, charged to
    equity                                   134           174
                                         -------       -------       -------
Deferred tax liabilities                   1,014           985           815
                                         -------       -------       -------
Net deferred charges                        (335)         (392)         (458)

Current (refundable) payable                (183)          216
                                         -------       -------       -------
Totals                                   $  (335)      $  (575)      $  (242)
                                         =======       =======       =======
</TABLE>


  The Company has evaluated the need for a valuation allowance and, based on
the weight of the available evidence, has determined that it is more likely
than not that all deferred tax assets will eventually be realized.










<PAGE>   21



Income taxes consist of the following components (in thousands):

<TABLE>
<CAPTION>
Years Ended December 31,     1996        1995         1994
- -----------------------------------------------------------
<S>                       <C>          <C>          <C>    
Current                   $ 2,936      $ 3,081      $ 2,915
Deferred                       57           66          (72)
                          -------      -------      -------
Totals                    $ 2,993      $ 3,147      $ 2,843
                          =======      =======      =======
</TABLE>

  Deferred income taxes (benefits) resulted from the following (in thousands):

<TABLE>
<CAPTION>

Years Ended December 31,               1996        1995         1994
- --------------------------------------------------------------------
<S>                                   <C>         <C>         <C>   
Depreciation                          $  70       $  (2)      $ (25)

Installment sales                        (1)         (1)       (130)

Provision for loan losses                51                     102

Officers' and directors' life
  insurance                             (67)        (88)         (3)

Unrealized gain on available for
  sale securities                       (40)        174

Other                                    44         (17)        (16)
                                      -----       -----       -----
Totals                                $  57       $  66       $ (72)
                                      =====       =====       =====
</TABLE>

  Income taxes amounted to less than the amounts computed by applying the U.S. 
Federal income tax rate of 34.0% for 1996, 1995 and 1994, to earnings before
income taxes.  The reason for these differences is shown below (in thousands):

<TABLE>
<CAPTION>

Years Ended December            1996                      1995                    1994
 31,                           AMOUNT          %         Amount         %        Amount          %
- ----------------------------------------------------------------------------------------------------
Taxes computed at
<S>                            <C>           <C>        <C>            <C>      <C>             <C> 
  statutory rate               $ 3,107        34.0       $3,338        34.0     $ 2,876         34.0

Increase (decrease)
 resulting from:

  Tax-exempt interest
   income                         (288)       (3.2)       (286)        (2.8)       (246)        (2.9)

  Deductible dividends to
   ESOP                             (1)       (0.1)         (3)        (0.1)        (15)        (0.2)

</TABLE>


<PAGE>   22



<TABLE>

<S>                            <C>            <C>     <C>             <C>       <C>           <C>
  Non-deductible interest           36         0.4         31          0.3          26         0.3

  Non-deductible
   amortization                    100         1.1         92          1.0          92         1.1

  Other, net                        39         0.5        (25)        (0.3)        110         1.3
                               -------        ----    -------         ----     -------        ----
Total income taxes             $ 2,993        32.7    $ 3,147         32.1     $ 2,843        33.6
                               =======        ====    =======         ====     =======        ====
</TABLE>

  During a prior year, the Internal Revenue Service began an audit of the
Company's 1994 and 1993 returns. As a result of the examination, adjustments
were proposed by the Internal Revenue Service. The Company agreed with the
adjustments and paid an assessment of $102,000 on July 23, 1996, which included
interest of $17,000.

NOTE G - SHAREHOLDERS' EQUITY:

  On October 26, 1994, the Company's Board of Directors approved a two for one
stock split of the common shares of the Company. As a result of this split,
shareholders holding a total of 92,271 shares of Company stock received an
additional 92,271 common shares. On November 22, 1995, the Company's Board of
Directors approved a two for one stock split of the common shares of the
Company. As a result of this split, shareholders holding a total of 184,542
shares of Company stock received an additional 184,542 common shares. On
October 4, 1996, the Company's Board of Directors approved a two for one stock
split of the common shares of the Company. As a result of this split,
shareholders holding a total of 369,084 shares of Company stock received an
additional 369,084 common shares. The Consolidated Statements of Condition and
Shareholders' Equity have been restated to give retroactive effect to these
splits. Additionally, all share and per share data have also been given
retroactive effect for these splits.

  Banking regulations limit the amount of dividends that may be paid without
prior approval of the Commissioner of Banking and Consumer Finance of the State
of Mississippi. At December 31, 1996, approximately $1,459,193 of undistributed
earnings of the bank subsidiary included in consolidated surplus and retained
earnings was available for future distribution to the Company as dividends,
subject to approval by the Board of Directors.

NOTE H - OTHER EXPENSES:

  Other expenses consisted of the following:

<TABLE>
<CAPTION>
Years Ended December 31,     1996          1995           1994
- ---------------------------------------------------------------
<S>                        <C>           <C>           <C>     
Amortization               $317,832      $317,832      $317,832

Advertising                 498,820       346,248       375,860

Data processing             841,174       919,036       648,313
</TABLE>



<PAGE>   23

<TABLE>
<CAPTION>

<S>                                    <C>               <C>              <C>
FDIC and state banking
  assessments                              188,060           467,623          785,511

Legal and accounting                       328,788           213,799          219,805

Postage and freight                        160,448           111,521          136,975

Stationary, printing and supplies          242,367           284,841          207,681

Other real estate                          (15,465)          218,484           61,305

ATM expense                              1,286,179         1,154,642          668,859

Federal Reserve service charges             96,416            91,163           90,449

Conferences and classes                    110,119           138,416          147,414

Taxes and licenses                         183,826           192,739          175,165

Consulting fees                             27,270            23,100           25,350

Trust expense                              151,223           191,175          166,729

Other                                      654,044           556,512          751,510
                                       -----------       -----------      -----------
Totals                                 $ 5,071,101       $ 5,227,131      $ 4,778,758
                                       ===========       ===========      ===========
</TABLE>


NOTE I - FINANCIAL INSTRUMENTS WITH OFF-BALANCE-SHEET RISK:

  The Company is a party to financial instruments with off-balance-sheet risk
in the normal course of business to meet the financing needs of its customers.
These financial instruments include commitments to extend credit and
irrevocable letters of credit. These instruments involve, to varying degrees,
elements of credit and interest rate risk in excess of the amount recognized in
the balance sheet. The contract amounts of those instruments reflect the extent
of involvement the bank subsidiary has in particular classes of financial
instruments. The Company's exposure to credit loss in the event of
nonperformance by the other party to the financial instrument for commitments
to extend credit and irrevocable letters of credit is represented by the
contractual amount of those instruments. The Company uses the same credit
policies in making commitments and conditional obligations as it does for
on-balance- sheet instruments.

  At December 31, 1996, 1995 and 1994, the Company had outstanding irrevocable
letters of credit aggregating $1,170,107, $1,944,505 and $1,007,564,
respectively.

  Commitments to extend credit are agreements to lend to a customer as long as
there is no violation of any conditions established in the agreement.
Irrevocable letters of credit written are conditional commitments issued by the
Company to guarantee the performance of a customer to a third party.
Commitments and irrevocable letters of credit generally have fixed expiration
dates or other termination clauses and may require payment of a fee. Since some
of


<PAGE>   24



the commitments and irrevocable letters of credit may expire without being
drawn upon, the total amounts do not necessarily represent future cash
requirements.

  The Company evaluated each customer's creditworthiness on a case-by-case
basis. The amount of collateral obtained upon extension of credit is based on
Management's credit evaluation of the customer. Collateral obtained varies but
may include equipment, real property and inventory.

  The Company generally grants loans to customers in its primary trade area of
Harrison, Hancock and west Jackson counties. The Company also grants loans on a
limited basis in Claiborne County.

NOTE J - CONTINGENCIES:

  In January 1996, a class action suit was filed against the Company's bank
subsidiary related to the placement of collateral protection insurance by the
bank subsidiary. The complaint does not specify a specific dollar amount in
damages. Bank Management intends to vigorously contest the allegations of the
complaint.

  The bank is involved in various other legal matters and claims which are
being defended and handled in the ordinary course of business. None of these
matters is expected, in the opinion of Management, to have a material adverse
effect upon the financial position or results of operations of the Company.

NOTE K - CONDENSED PARENT COMPANY ONLY FINANCIAL INFORMATION:

  Peoples Financial Corporation began its operations September 30, 1985, when
it acquired all the outstanding stock of The Peoples Bank, Biloxi, Mississippi.
A condensed summary of its financial information is shown below.

CONDENSED BALANCE SHEETS (in thousands)


<TABLE>
<CAPTION>
December 31,                        1996         1995         1994
- -------------------------------------------------------------------
<S>                               <C>          <C>          <C>    
ASSETS
Investments in subsidiaries,
at underlying equity:

  Bank subsidiary                 $59,720      $54,135      $47,857

  Nonbank subsidiary                   55           53           52

Cash in bank subsidiary                48           74          100

Intangible assets                     496          813        1,131

Other assets                          656          210          214
                                  -------      -------      -------
TOTAL ASSETS                      $60,975      $55,285      $49,354
                                  =======      =======      =======
</TABLE>



<PAGE>   25
<TABLE>
LIABILITIES AND SHAREHOLDERS'
EQUITY
<S>                                <C>          <C>          <C>    
Notes payable, nonaffiliates       $            $   200      $   375

Deferred federal income taxes          621          503          538
                                   -------      -------      -------
Total liabilities                      621          703          913

Shareholders' equity                60,354       54,582       48,441
                                   -------      -------      -------
TOTAL LIABILITIES AND              $60,975      $55,285      $49,354
  SHAREHOLDERS' EQUITY             =======      =======      =======
</TABLE>

CONDENSED STATEMENTS OF INCOME (in thousands)

<TABLE>
<CAPTION>

Years Ended December 31,                           1996       1995        1994
- ------------------------------------------------------------------------------
<S>                                              <C>         <C>         <C>
INCOME
Earnings of unconsolidated bank subsidiary:

  Distributed earnings                           $  800      $  740      $  550

  Undistributed earnings                          5,373       5,952       5,093

Earnings of unconsolidated
 nonbank subsidiary                                   2           2           2

Interest income                                       3           3           5

Other income                                         12          15          18
                                                 ------      ------      ------
TOTAL INCOME                                      6,190       6,712       5,668
                                                 ------      ------      ------
EXPENSES

Other expense                                        59          52          68
                                                 ------      ------      ------
TOTAL EXPENSES                                       59          52          68
                                                 ------      ------      ------
INCOME BEFORE BENEFIT FROM
  INCOME TAXES                                    6,131       6,660       5,600

Benefit from income taxes                            15          11          16
                                                 ------      ------      ------
NET INCOME                                       $6,146      $6,671      $5,616
                                                 ======      ======      ======
</TABLE>





<PAGE>   26



CONDENSED STATEMENTS OF CASH FLOWS (in thousands)

<TABLE>
<CAPTION>
Years Ended December 31,                1996         1995           1994
- ------------------------------------------------------------------------
<S>                                   <C>           <C>           <C>
CASH FLOWS FROM OPERATING
   ACTIVITIES:

  Net income                          $ 6,146       $ 6,671       $ 5,616

  Adjustments to reconcile net
   income to net cash provided
   by operating activities:

    Net income of unconsolidated
     subsidiaries                      (6,175)       (6,694)       (5,645)

    Changes in assets and
      liabilities:

      Accrued expenses                     (3)            4             7
                                      -------       -------       -------
  NET CASH USED IN OPERATING
   ACTIVITIES                             (32)          (19)          (22)
                                      -------       -------       -------
CASH FLOWS FROM INVESTING
  ACTIVITIES:

  Dividends from unconsolidated
    subsidiary                            800           740           550
                                      -------       -------       -------
  NET CASH PROVIDED BY
    INVESTING ACTIVITIES                  800           740           550
                                      -------       -------       -------
CASH FLOWS FROM FINANCING
   ACTIVITIES:

  Dividends paid                         (794)         (747)         (669)
                                      -------       -------       -------
  NET CASH USED IN FINANCING
   ACTIVITIES                            (794)         (747)         (669)
                                      -------       -------       -------

NET DECREASE IN CASH                      (26)          (26)         (141)

CASH, BEGINNING OF YEAR                    74           100           241
                                      -------       -------       -------
CASH, END OF YEAR                     $    48       $    74       $   100
                                      =======       =======       =======
</TABLE>

  Peoples Financial Corporation paid income taxes of $2,869,605, $3,498,388 and
$2,787,144 in 1996, 1995 and 1994, respectively. No interest was paid during
the three years ended


<PAGE>   27



December 31, 1996.

NOTE L - EMPLOYEE BENEFIT PLANS:

  The Company sponsored the Peoples Financial Corporation Retirement Plan
(Pension Plan), a non-contributory defined benefit pension plan covering
substantially all salaried, full-time employees. Pension benefits are fully
vested after 7 years and are based on average compensation during years of
service, with 1985 compensation used for each year prior to 1985. A partial
reduction in benefits was provided for each year less than 30 years of service.
The Company's funding policy for years presented was to contribute no more than
the minimum funding requirement for federal income tax purposes. No
contribution was made in 1994.

  The following is a summary of the components of net periodic pension cost:

<TABLE>
<CAPTION>

Years Ended December 31,         1996           1995           1994
- ---------------------------------------------------------------------
<S>                            <C>            <C>            <C>     
Interest cost                  $ 47,827       $ 72,937       $ 72,640

Return on assets                (36,147)       (66,247)       (66,956)
                               --------       --------       --------
Net periodic pension cost      $ 11,680       $  6,690       $  5,684
                               ========       ========       ========
</TABLE>


  Net pension cost was determined for 1995 and 1994 based on expected return on
assets. Actual return on plan assets was $80,623 and $33,759 for the years
ended December 31, 1995 and 1994, respectively, resulting in $14,376 and
$33,197 differences between expected return and actual return on assets.

  Effective December 31, 1991, the Pension Plan was frozen and no additional
benefits accrued under the Plan. The accrued benefit of each participant, other
than a highly compensated employee within the meaning of Section 414(q)(A) or
(B) of the Internal Revenue Code, was equal to the employee's accrued benefit
calculated as of December 31, 1991. The accrued benefit of a highly compensated
employee was equal to the employee's accrued benefit as of the December 31
preceding the Plan year in which the employee became a highly compensated
employee, but no earlier than December 31, 1988. Future credited service
counted for vesting purposes for those participants not fully vested at
December 31, 1991. All participants were notified of these events on December
14, 1991, in accordance with ERISA. No new participants entered the Plan after
December 31, 1991. The Pension Plan was amended on December 16, 1994, to comply
with the Internal Revenue Code. The amendment was retroactively effective to
January 1, 1989, unless specifically indicated to the contrary.

  On June 28, 1995, the Board of Directors of the Company voted to terminate
the Plan effective September 1, 1995. The participants were notified of this
event by June 29, 1995, in accordance with ERISA. Approval was received from
the Internal Revenue Service on March 18, 1996, to terminate the Plan. Upon the
Plan's termination, each participant became 100% vested in their accrued
benefit. All assets of the Plan were distributed to participants either as a
lump sum or by the purchase of an annuity with an insurance carrier on July 18
and August 28, 1996. The lump sum distributions were calculated using the GATT
interest rate in effect as


<PAGE>   28



of January 1, 1996 (6.06%) and a 50/50 blend of the 1983 Group Annuity
Mortality for males and females. The loss realized as a result of the
termination was $426,747. The Company was obligated to make further
contributions to provide sufficient funds to settle the liabilities of the
Plan. The Company made contributions of $95,890 and $215,774 to the Plan during
1996 and 1995, respectively, to fulfill its obligation.

  The following table sets forth the Pension Plan's funded status at December
31, 1995 and 1994, respectively:


<TABLE>
<CAPTION>
December 31,                                             1995              1994
- ----------------------------------------------------------------------------------
<S>                                                  <C>               <C>
Actuarial present value of benefit obligations:

  Vested benefit obligation                          $ 1,195,676       $   887,455

  Non-vested benefit obligation                                              2,016
                                                     -----------       -----------
  Accumulated and projected
   benefit obligation                                  1,195,676           889,471

  Plan assets at fair value                            1,092,326           977,786
                                                     -----------       -----------
  Projected benefit obligation less
   than (greater than) plan assets                      (103,350)           88,315

  Unrecognized net loss from past
    experience different from that
    assumed and effects of
    changes in assumptions                               446,230            45,481

  Additional minimum liability                          (446,230)
                                                     -----------       -----------
  Prepaid (accrued) pension cost                     $  (103,350)      $   133,796
                                                     ===========       ===========
</TABLE>

  A weighted average discount rate of 6.00% and 8.50% for 1995 and 1994,
respectively, and a rate of increase in future compensation levels of 5% was
used in determining the actuarial present value of the projected benefit
obligation.

   The Company also sponsors the Peoples Financial Corporation Employee Stock
Ownership Plan (ESOP). Company Management curtailed the Retirement Plan in 1991
and decided to terminate the Plan in 1995 because of their intent to make the
ESOP, which is more flexible than the Pension Plan, the primary benefit plan,
and because of the high cost of administering two plans.

  The employee stock ownership plan covers substantially all salaried,
full-time employees. The effective date of the ESOP is December 24, 1984. On
November 22, 1989, the plan was amended and restated effective January 1, 1989,
to comply with Internal Revenue Code of 1986 and other regulations, to adopt
401(k) provisions for the plan, and effective December 31, 1989, to merge the
former Gulf National Bank Profit Sharing Plan into the plan. On


<PAGE>   29



December 31, 1991, the plan was amended effective January 1, 1991, except where
specifically indicated to the contrary, to adjust, among other things, Employer
Discretionary Matching Contribution and Vesting Schedule. On December 16, 1994,
the plan was amended effective January 1, 1989, except where specifically
indicated to the contrary, to comply with the Internal Revenue Code and to
clarify the hardship distribution provisions. Contributions are determined by
the Board of Directors and may be paid either in cash or Peoples Financial
Corporation capital stock. Total contributions to the plan charged to operating
expense were $240,000, $300,000 and $300,000 in 1996, 1995 and 1994,
respectively.

  In November 1993, Statement of Position 93-6, "Employers' Accounting for
Employee Stock Ownership Plans" was issued. This Statement prescribes the
accounting treatment for transactions involving leveraged esop's. Specifically,
the Statement applied to shares acquired by such plans after December 31, 1992
and was effective for fiscal years beginning after December 15, 1993. The ESOP
was a leveraged esop. All shares held by the ESOP were acquired before that
date. Application of the Statement is limited to disclosure of information
relating to the description and administration of the plan. At December 31,
1996, 1995 and 1994, the ESOP owned 94,280, 94,064 and 94,144 shares of common
stock of the Company. Of these shares, 4,426 and 8,588 shares were held in
suspense at First Alabama Bancshares as security on the line of credit at
December 31, 1995 and 1994, respectively. The remaining shares were allocated
to participants' accounts. The agreement with First Alabama provided for the
release of shares held as collateral as payments were made based on a fraction
applied to the total shares held as collateral. The numerator of the fraction
was the principal and interest paid during the plan year and the denominator
was the numerator plus the principal and interest to be paid during all future
years. Dividends on allocated shares are credited to participants' accounts.
Dividends on unallocated shares were used to reduce the principal on the line
of credit. The line of credit was paid off on April 18, 1996, and all shares
held as collateral were released by First Alabama.

  The Company established an Executive Supplemental Income Plan and a
Directors' Deferred Income Plan in 1985. These plans provide for non-vested
pre-retirement and post-retirement benefits to certain key executives and
directors. The Company has acquired insurance policies, with the bank
subsidiary as owner and beneficiary, that it may use as a source to pay
potential benefits to the plan participants. These contracts are carried at
their cash surrender value, which amounted to $2,070,924, $1,816,846 and
$1,633,496 at December 31, 1996, 1995 and 1994, respectively. The present value
of accumulated benefits under these plans, using an interest rate of 10%, and
the projected unit cost method has been accrued. The accrual amounted to
$1,046,262, $837,469 and $599,167 at December 31, 1996, 1995 and 1994,
respectively.

  The Company also has additional plans for non-vested post-retirement benefits
for certain key executives and directors. The Company has acquired insurance
policies, with the bank subsidiary as owner and beneficiary, that it may use as
a source to pay potential benefits to the plan participants. Additionally,
there are two split dollar policies of which certain executive officers are the
owners and beneficiaries, and which are assigned to the bank subsidiary for the
repayment of premiums paid by the Company. These contracts are carried at their
cash surrender value, which amounted to $281,937, $ 268,891 and $208,224 at
December 31, 1996, 1995 and 1994, respectively. The present value of
accumulated benefits under these plans using an interest rate of 8.50% and the
projected unit cost method has been accrued.


<PAGE>   30



The accrual amounted to $259,508, $258,577 and $250,907 at December 31, 1996,
1995 and 1994, respectively.

  The Financial Accounting Standards Board issued SFAS 106, "Employers'
Accounting for Post-Retirement Benefits Other Than Pensions." The Statement
requires that the expected cost of providing these post-retirement benefits be
recognized during the period of active employment. The Company provides
post-retirement health insurance to certain of its retired employees. Employees
are eligible to participate in the retiree health plan if they retire from
active service no earlier than their Social Security normal retirement age,
which varies from 65 to 67 based on the year of birth. In addition, the
employee must have at least 25 continuous years of service with the Company
immediately preceding retirement. However, any active employee who is at least
age 65 as of January 1, 1995, does not have to meet the 25 years of service
requirement. Statement 106 was adopted by the Company on January 1, 1995. The
accumulated post-retirement benefit obligation at that date was $517,599, which
the Company has elected to amortize over 20 years. Through December 31, 1994,
the cost of providing these benefits was recognized on a cash basis when
premiums were paid. These premiums amounted to $22,401 for the year ended
December 31, 1994. The Company reserves the right to modify, reduce or
eliminate these health benefits.

  The following is a summary of the components of the net periodic
postretirement benefit cost:


<TABLE>
<CAPTION>
Years Ended December 31,                   1996          1995
- ---------------------------------------------------------------
<S>                                      <C>           <C>     
Service cost                             $ 49,154      $ 30,841

Interest cost                              49,381        42,962

Amortization of net transition
 obligation                                38,498        25,880
                                         --------      --------
Net periodic postretirement benefit
  cost                                   $137,033      $ 99,683
                                         ========      ========
</TABLE>

The discount rate used in determining the accumulated postretirement benefit
obligation was 7.00% in 1996 and 1995. The assumed health care cost trend rate
used in measuring the accumulated postretirement benefit obligation was 10.03%
in 1996. The rate was assumed to decrease gradually to 6.00% for 2016 and
remain at that level thereafter. If the health care cost trend rate assumptions
were increased 1%, the accumulated postretirement benefit obligation as of
December 31, 1996, would be increased by 21.99%, and the aggregate of the
service and interest cost components of the net periodic postretirement benefit
cost for the year then ended would have increased by 27.98%.





<PAGE>   31



<TABLE>
<CAPTION>

December 31,                                          1996             1995
- -----------------------------------------------------------------------------
<S>                                                 <C>             <C>
Accumulated postretirement benefit obligation:

  Retirees                                          $ 185,595       $ 242,875

  Eligible to retire                                  101,298         116,307

  Not eligible to retire                              352,473         358,762
                                                    ---------       ---------
Total                                                 639,366         717,944

Plan assets at fair value                                 -0-             -0-
                                                    ---------       ---------
Accumulated postretirement
  benefit obligation in excess of
  plan assets                                         639,366         717,944

Unrecognized transition
  obligation                                         (465,839)       (491,719)

Prior service cost not yet
  recognized in net periodic post-
  retirement benefit cost                              95,042

Unrecognized net loss from past
  experience different from that
  assumed and from changes in
  assumptions                                         (77,273)       (146,962)
                                                    ---------       ---------
Accrued postretirement benefit                      
  cost                                              $ 191,296       $  79,263
                                                    =========       =========
</TABLE>


NOTE M - FAIR VALUE OF FINANCIAL INSTRUMENTS:

  In December 1991, the Financial Accounting Standards Board issued SFAS 107,
"Disclosures About Fair Value of Financial Instruments." SFAS 107 requires all
entities to disclose the fair value of financial instruments, both assets and
liabilities recognized and not recognized in the statement of condition, for
which it is practical to estimate its fair value.

  SFAS 107 excluded certain financial instruments and all nonfinancial
instruments from its disclosure requirements. Accordingly, the aggregate fair
value amounts presented do not represent the underlying value of the Company.

  In preparing these disclosures, Management made highly sensitive estimates
and assumptions in developing the methodology to be utilized in the computation
of fair value. These estimates and assumptions were formulated based on
judgments regarding economic conditions and risk characteristics of the
financial instruments that were present at the time the computations were


<PAGE>   32



made. Events may occur that alter these conditions and thus perhaps change the
assumptions as well. A change in the assumptions might affect the fair value of
the financial instruments disclosed in this footnote. In addition, the tax
consequences related to the realization of the unrealized gains and losses have
not been computed or disclosed herein.

   Fair value estimates, methods and assumptions are set forth below for the
Company's financial instruments.

Cash and Due from Banks

  The amount shown as cash and due from banks approximates fair value.


Available for Sale Securities

 The fair value of available for sale securities is based on quoted market
prices.

Held to Maturity Securities

  The fair value of held to maturity securities is based on quoted market
prices.

Loans

  The fair value of loans is estimated by discounting the future cash flows
using the current rates at which similar loans would be made to borrowers with
similar credit ratings for the remaining maturities. The cash flows considered
in computing the fair value of such loans are segmented into categories
relating to the nature of the contract and collateral based on contractual
principal maturities. Appropriate adjustments are made to reflect probable
credit losses. Cash flows have not been adjusted for such factors as prepayment
risk or the effect of the maturity of balloon notes.

Deposits

  The fair value of non-interest bearing demand and interest bearing savings
and demand deposits is the amount reported in the financial statements. The
fair value of time deposits is estimated by discounting the cash flows using
current rates of time deposits with similar remaining maturities. The cash
flows considered in computing the fair value of such deposits are based on
contractual maturities, since approximately 98% of time deposits provide for
automatic renewal at current interest rates.

Federal Funds Purchased

The amount shown as federal funds purchased approximates fair value.

Notes Payable

  The fair value of notes payable is computed by discounting the cash flows
using current borrowing rates.

Irrevocable Letters of Credit

  The fair value of irrevocable letters of credit is estimated using the fees
currently charged to enter into similar agreements.



<PAGE>   33



  The following table presents carrying amounts and estimated fair values for
financial assets and financial liabilities at December 31, 1996, 1995 and 1994
(in thousands):

<TABLE>
<CAPTION>
                                    1996                        1995                      1994
                            ----------------------------------------------------------------------------
                           CARRYING       FAIR        Carrying         Fair      Carrying         Fair
                            AMOUNT        VALUE        Amount         Value       Amount         Value
                            ----------------------------------------------------------------------------
<S>                       <C>           <C>           <C>           <C>           <C>           <C>
Financial Assets:

  Cash and due
    from banks            $ 26,874      $ 26,874      $ 24,220      $ 24,220      $ 20,779      $ 20,779

Available for sale
  securities                53,159        53,159        20,830        20,830           198           198

Held to maturity
 securities                127,870       128,879       165,142       167,384       159,498       156,660

  Loans, net               223,969       225,492       219,694       219,269       217,928       216,954

Financial
Liabilities:

  Deposits:

    Non-interest
     bearing                73,535        73,535        82,790        82,790        67,741        67,741

    Interest bearing       294,597       294,728       293,382       293,561       280,449       280,468
                          --------      --------      --------      --------      --------      --------
  Total deposits           368,132       368,263       376,172       376,351       348,190       348,209

  Federal funds
   purchased                16,500        16,500        12,150        12,150        15,900        15,900

  Notes payable                227           198           438           402           623           583

  Irrevocable
   letters of credit          --              12          --              19          --              10
</TABLE>

NOTE N - REGULATORY MATTERS:

  The bank subsidiary is subject to various regulatory capital requirements
administered by the federal banking agencies. Failure to meet minimum capital
requirements can initiate certain mandatory, and possibly additional
discretionary, actions by the regulators that, if undertaken, could have a
direct material effect on the bank's subsidiary's financial statements. Under
capital adequacy guidelines and the regulatory framework for prompt corrective
action, the bank subsidiary must meet specific capital guidelines that involve
quantitative measures of the


<PAGE>   34



bank subsidiary's assets, liabilities and certain off-balance sheet items as
calculated under regulatory accounting practices. The bank subsidiary's capital
amounts and classification are also subject to qualitative judgements by the
regulators about components, risk weightings and other factors.

  Quantitative measures established by regulation to ensure capital adequacy
require the bank subsidiary to maintain minimum amounts and ratios of total and
Tier 1 capital to risk-weighted assets, and Tier 1 capital to average assets.

  As of December 31, 1996, the most recent notification from the Federal
Deposit Insurance Corporation categorized the bank subsidiary as well
capitalized under the regulatory framework for prompt corrective action. To be
categorized as well capitalized, the bank subsidiary must have a total
risk-based capital ratio of 10% or greater, a Tier 1 risk-based capital ratio
of 6% or greater and a leverage capital ratio of 5% or greater. There are no
conditions or events since that notification that Management believes have
changed the bank subsidiary's category.

  The bank subsidiary's actual capital amounts and ratios and required minimum
capital amounts and ratios for 1996, 1995 and 1994, are as follows:

<TABLE>
<CAPTION>

                                                          Actual               For Capital Adequacy
                                                                                    Purposes
                                             ------------------------------------------------------
                                                 Amount           Ratio      Amount           Ratio   
                                             ------------------------------------------------------
<S>                                           <C>                 <C>      <C>                 <C>
DECEMBER 31, 1996:

TOTAL CAPITAL (TO RISK WEIGHTED ASSETS)       $62,072,284         26.20%   $18,952,160         8.00%

TIER 1 CAqPITAL (TO RISK WEIGHTED ASSETS)      59,111,009         24.95      9,476,080         4.00

TIER 1 CAPITAL (TO AVERAGE ASSETS)             59,111,009         12.63     18,713,857         4.00

December 31, 1995:

Total Capital (to Risk Weighted Assets)        56,363,238         24.89     18,112,782         8.00

Tier 1 Capital (to Risk Weighted Assets)       53,533,730         23.64      9,056,391         4.00

Tier 1 Capital (to Average Assets)             53,533,730         12.46     17,186,775         4.00

December 31, 1994:

Total Capital (to Risk Weighted Assets         49,974,389         22.73     17,587,047         8.00

Tier 1 Capital (to Risk Weighted Assets)       47,226,413         21.48      8,793,524         4.00

Tier 1 Capital (to Average Assets)             47,226,413         11.34     16,662,655         4.00
</TABLE>



<PAGE>   35



INDEPENDENT AUDITORS' REPORT
  Peoples Financial Corporation and Subsidiaries

Board of Directors
Peoples Financial Corporation and Subsidiaries
Biloxi, Mississippi

  We have audited the accompanying consolidated statements of condition of
Peoples Financial Corporation and Subsidiaries as of December 31, 1996, 1995
and 1994, and the related consolidated statements of income, shareholders'
equity and cash flows for the years then ended. These financial statements are
the responsibility of the Company's Management. Our responsibility is to
express an opinion on these financial statements based on our audits.

  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by Management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

  In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of Peoples
Financial Corporation and Subsidiaries at December 31, 1996, 1995 and 1994, and
the results of its operations and its cash flows for the years then ended, in
conformity with generally accepted accounting principles.

Certified Public Accountants


PILTZ, WILLIAMS, LAROSA & CO.

Biloxi, Mississippi
January 17, 1997
















<PAGE>   36



Board of Directors
 Peoples Financial Corporation

Chevis C. Swetman, Chairman of the Board
Andy Carpenter, Vice Chairman
Drew Allen, President, Allen Beverages, Inc.
William A. Barq, Former Owner and President (retired),
     Barq's Bottling Co., Inc.
F. Walker Tucei, Executive Vice-President (retired),
     The Peoples Bank, Biloxi, Mississippi

Officers
  Peoples Financial Corporation

Chevis C. Swetman, President and CEO
Andy Carpenter, Executive Vice-President
Jeannette E. Romero, First Vice-President
Thomas J. Sliman, Second Vice-President
Robert M. Tucei, Vice-President and Secretary
David M. Hughes, Vice-President
Lauri A. Wood, Chief Financial Officer and Controller

Officers
  The Peoples Bank

COMMERCIAL LENDING
A. Wes Fulmer, Vice-President
Darnell M. Hebert, Assistant Vice-President

CONSUMER LENDING
Ralph A. Seymour, Assistant Vice-President
Brian J. Kozlowski, Loan Officer

COMPLIANCE
Evelyn R. Madison, Compliance Officer

AUDIT AND ACCOUNTING
Gregory M. Batia, Assistant Auditor
Caroline B. Randolph, Assistant Auditor - Trust
Connie F. Lepoma, Accounting Officer

INVESTMENTS
Peggy M. Byrd, Vice-President
Janet H. Wood, Investment Officer






<PAGE>   37



LOAN PROCESSING
Donna F. Bessetti, Vice-President
Margaret H. Delahousey, Assistant Vice-President
Jesse J. Migues, Assistant Cashier

LOAN REVIEW
Robert E. Smith, Jr., Assistant Vice-President
F. Kay Woodbury, Loan Review Officer

PERSONNEL
Jackie L. Henson, Vice-President
Janis C. Culler, Vice-President - Employee Benefits
Patricia L. Levine, Assistant Vice-President - Personnel

MARKETING
Jeanne S. Adams, Marketing Director

ASSET MANAGEMENT & TRUST SERVICES
M. O. Lawrence, III, Vice-President - Trust
Ann F. Guice, Trust Officer
Louise C. Johns, Assistant Trust Officer
Thomas H. Wicks, Assistant Trust Officer
Diana T. Winland, Assistant Trust Officer

PROPERTY
Shirley A. Braun, Assistant Vice-President - Property
Ray I. Cross, Assistant Vice-President - Appraisals

OPERATIONS/OTHER SERVICES
Sandra L. York, Vice-President - Data Processing
Dennis J. Burke, Vice-President - Operations
Robin J. Vignes, Assistant Vice-President - Security
George S. Tranum, Assistant Vice-President - Telecommunications
Susan B. Polovich, Assistant Operations Officer
Cassandra F. Reid, Assistant Cashier
Charlotte R. Balius, Bankcard Officer
Cheryl A. Dubaz, ATM Officer
Ardell M. Roberts, Assistant Cashier
Hugh J. Kavanagh, Assistant Cashier
Janice L. Smitherman, Administrative Officer
Gloria A. Cothern, ACH/Returns Officer
Yvonne P. Owen, Assistant Cashier
Ronald L. Baldwin, Systems Support Technician
Kathy S. Comstock, Savings Officer












<PAGE>   38



BRANCH LOCATIONS AND OFFICERS
 The Peoples Bank

BILOXI BRANCHES

MAIN OFFICE, 152 Lameuse Street, Biloxi, Mississippi 39530, (601) 435-5511
VETERANS AVENUE OFFICE, 186 Veterans Avenue, Biloxi, Mississippi 39531, 
(601) 897-8711 
R. Patrick Byrd, Branch Manager
WEST BILOXI OFFICE, 2430 Pass Road, Biloxi, Mississippi 39531, (601) 435-8203
Robert A. Brashier, Assistant Vice-President

GULFPORT BRANCHES

HANDSBORO OFFICE, 0412 E. Pass Road, Gulfport, Mississippi 39507, (601) 897-8717
Andrew M. Welter, Branch Manager
HIGHWAY 90 OFFICE, 3300 West Beach Boulevard, Gulfport, Mississippi 39501, 
(601) 897-8715
David M. Hughes, Senior Vice-President
John W. McKellar, Vice-President
C. J. Tennant, Commercial Loan Officer
Diana W. Williams, Branch Manager
James P. Estrada, Loan Officer
ORANGE GROVE OFFICE, 12020 Highway 49 North, Gulfport, Mississippi 39503, 
(601) 897-8718
Mark A. Chatham, Assistant Vice-President

OTHER BRANCHES

BAY ST. LOUIS OFFICE, 408 Highway 90 East, Bay St. Louis, Mississippi 39520, 
(601) 897-8710
Jeannie M. Deen, Vice-President
Read H. Breeland, Assistant Branch Manager
DIAMONDHEAD OFFICE, 4408 West Aloha Drive, Diamondhead, Mississippi 39525, 
(601) 897-8714
J. Patrick Wild, Assistant Vice-President
D'IBERVILLE-ST. MARTIN OFFICE, 10491 Lemoyne Boulevard, D'Iberville, 
Mississippi 39532, (601) 435-8202
Douglas E. Gill, Vice-President
LONG BEACH OFFICE, 403 Jeff Davis Avenue, Long Beach, Mississippi 39560 
(601) 897-8712
Brent G. Johnson, Assistant Vice-President
OCEAN SPRINGS OFFICE, 2015 Bienville Boulevard, Ocean Springs, 
Mississippi 39564, (601) 435-8204
Ronnie F. Harrison, Assistant Vice-President
PASS CHRISTIAN OFFICE, 125 Henderson Avenue, Pass Christian, 
Mississippi 39571, (601) 897-8719
Karen T. Boudreaux, Branch Manager
















<PAGE>   39



SHAREHOLDER INFORMATION
   Peoples Financial Corporation and Subsidiaries

DIVIDEND SERVICES/ADDRESS CHANGE/STOCK TRANSFER:
   For complete information concerning the common stock of Peoples Financial 
Corporation, inquiries should be directed to:   
        M. O. Lawrence, III, Vice-President, Asset Management & Trust Services
        Department P. O. Box 1416, Biloxi, Mississippi 39533-1416  
        (601) 435-8208

INDEPENDENT AUDITORS:
 Piltz, Williams, LaRosa & Company, Biloxi, Mississippi

S.E.C. FORM 10-K REQUESTS:
  A copy of the Annual Report on Form 10-K, as filed with the Securities and
Exchange Commission, may be obtained without charge by directing a written
request to:
        Lauri A. Wood, Chief Financial Officer/Controller, Peoples Financial 
        Corporation 152 Lameuse Street, P. O. Drawer 529, Biloxi, Mississippi
        39533-0529, (601) 435-8412























<PAGE>   1


Exhibit 23: Consent of Certified Public Accountants


We consent to the use of our reports, dated January 17, 1997, in Form 10-K
filing of the Peoples Financial Corporation.


PILTZ, WILLIAMS, LAROSA & CO.
Biloxi, Mississippi
March 13, 1997







<TABLE> <S> <C>

<ARTICLE> 9
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                      26,873,638
<INT-BEARING-DEPOSITS>                               0
<FED-FUNDS-SOLD>                                     0
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                 53,159,353
<INVESTMENTS-CARRYING>                     127,870,283
<INVESTMENTS-MARKET>                       128,879,000
<LOANS>                                    228,508,895
<ALLOWANCE>                                  4,522,704
<TOTAL-ASSETS>                             448,109,625
<DEPOSITS>                                 368,132,009
<SHORT-TERM>                                         0
<LIABILITIES-OTHER>                          1,891,296
<LONG-TERM>                                    226,608
                                0
                                          0
<COMMON>                                       738,168
<OTHER-SE>                                  59,616,036
<TOTAL-LIABILITIES-AND-EQUITY>             448,109,625
<INTEREST-LOAN>                             20,414,470
<INTEREST-INVEST>                           12,250,992
<INTEREST-OTHER>                               582,321
<INTEREST-TOTAL>                            33,247,783
<INTEREST-DEPOSIT>                          14,282,677
<INTEREST-EXPENSE>                          14,405,513
<INTEREST-INCOME-NET>                       18,842,270
<LOAN-LOSSES>                                (150,000)
<SECURITIES-GAINS>                                   0
<EXPENSE-OTHER>                             15,417,445
<INCOME-PRETAX>                              9,139,202
<INCOME-PRE-EXTRAORDINARY>                   9,139,202
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 6,146,057
<EPS-PRIMARY>                                        8
<EPS-DILUTED>                                        8
<YIELD-ACTUAL>                                    4.36
<LOANS-NON>                                    546,000
<LOANS-PAST>                                 3,026,000
<LOANS-TROUBLED>                             2,304,000
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                             4,352,967
<CHARGE-OFFS>                                  139,000
<RECOVERIES>                                   458,737
<ALLOWANCE-CLOSE>                            4,522,704
<ALLOWANCE-DOMESTIC>                         4,522,704
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                         50,000
        

</TABLE>


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