BALLY TOTAL FITNESS HOLDING CORP
10-Q, 1996-05-15
MEMBERSHIP SPORTS & RECREATION CLUBS
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                                      FORM 10-Q

                         SECURITIES AND EXCHANGE COMMISSION

                               WASHINGTON D.C.  20549

       (Mark One)
       [X]   Quarterly  Report  Pursuant  to Section  13  or  15 (d)  of  the
             Securities Exchange  Act of 1934 for the period  ended March 31,
             1996

                                         or

       [ ]   Transition Report  Pursuant  to  Section 13  or  15  (d) of  the
             Securities Exchange Act of 1934

                           Commission file number 33-99844

                       BALLY TOTAL FITNESS HOLDING CORPORATION
               (Exact name of registrant as specified in its charter)


                    Delaware                           36-3228107
         (State or other jurisdiction of             (IRS Employer
                of incorporation)                 Identification No.)

           8700 West Bryn Mawr Avenue
                   Chicago, IL                           60631
         (Address of principal executive               (Zip Code)
                    offices)


       Registrant's telephone number, including area code: (312) 380-3000


       Indicate  by check  mark  whether the  registrant  (1)  has filed  all
       reports required to be filed by Section 13 or 15 (d) of the Securities
       Exchange  Act of  1934 during  the preceding  12 months  (or for  such
       shorter period that the registrant was required to file such reports),
       and (2) has  been subject to such filing requirements  for the past 90
       days.

       Yes  X    No


       As of  April 30,  1996, 12,495,161 shares  of the  registrant's common
       stock were outstanding.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION


                                        INDEX







       PART I.   FINANCIAL INFORMATION


         Item 1. Financial statements:

           Condensed consolidated balance sheet (unaudited)
                March 31, 1996 and December 31, 1995

           Consolidated statement of operations (unaudited)
                Three months ended March 31, 1996 and 1995

           Consolidated statement of stockholders' equity (unaudited)
                Three months ended March 31, 1996

           Consolidated statement of cash flows (unaudited)
                Three months ended March 31, 1996 and 1995

           Notes to condensed consolidated financial statements
             (unaudited)


         Item 2. Management's discussion and analysis of financial
                 condition and results of operations


       PART II.  OTHER INFORMATION


         Item 1. Legal proceedings

         Item 6. Exhibits and reports on Form 8-K




       SIGNATURE PAGE<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

                        Condensed Consolidated Balance Sheet
                                   (In thousands)
                                     (Unaudited)

                                                   March 31,    December 31,
                                                      1996           1995
                                                  ----------     -----------
                                       ASSETS

       Current assets:
          Cash and equivalents                     $    9,746     $   21,263
          Installment contracts receivable, net       156,398        155,504
          Other current assets                         21,021         20,216
                                                   ----------     ----------
            Total current assets                      187,165        196,983

       Long-term installment contracts
          receivable, net                             157,711        147,856
       Property and equipment, less accumulated
          depreciation and amortization of
          $294,390 and $293,698                       344,449        348,468
       Intangible assets, less accumulated
          amortization of $46,244 and $45,117         109,100        110,227
       Other assets                                    38,906         42,760
                                                   ----------     ----------
                                                   $  837,331     $  846,294
                                                   ==========     ==========

                        LIABILITIES AND STOCKHOLDERS' EQUITY

       Current liabilities:
          Accounts payable                         $   35,700     $   43,740
          Income taxes payable                          1,811          2,241
          Deferred income taxes                         2,948         11,112
          Deferred revenues                            61,293         61,881
          Accrued liabilities                          60,388         64,978
          Current maturities of long-term debt         17,581          1,481
                                                   ----------     ----------
            Total current liabilities                 179,721        185,433

       Long-term debt, less current maturities        363,817        368,032
       Tax obligation to Bally Entertainment
          Corporation                                  15,200         15,200
       Other liabilities and deferred credits          40,617         37,282

       Stockholders' equity                           237,976        240,347
                                                   ----------     ----------
                                                   $  837,331     $  846,294
                                                   ==========     ==========


                               See accompanying notes.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

                        Consolidated Statement of Operations
                        (In thousands, except per share data)
                                     (Unaudited)


                                                       Three months ended
                                                           March 31,
                                                   -------------------------
                                                      1996           1995
                                                   ----------     ----------

       Net revenues:
        Membership revenues -
          New                                      $  112,804     $  117,206
          Dues                                         45,388         45,144
        Finance charges earned                          9,595          8,919
        Fees and other                                  3,294          5,226
                                                   ----------     ----------
                                                      171,081        176,495

       Operating costs and expenses:
          Fitness center operations                    94,905        100,996
          Member processing and collection
           centers                                     12,212         12,791
          Advertising                                  12,611         10,969
          General and administrative                    7,183          6,503
          Provision for doubtful receivables           20,902         20,625
          Depreciation and amortization                13,676         14,395
                                                   ----------     ----------
                                                      161,489        166,279
                                                   ----------     ----------
       Operating income                                 9,592         10,216

       Interest expense                                11,849         10,049
                                                   ----------     ----------
       Income (loss) before income taxes               (2,257)           167

       Income tax provision                               200             50
                                                   ----------     ----------
       Net income (loss)                           $   (2,457)    $      117
                                                   ==========     ==========

       Per common share:

          Net income (loss) - proforma for 1995    $     (.20)    $      .01
                                                   ==========     ==========





                               See accompanying notes.<PAGE>












          BALLY TOTAL FITNESS HOLDING CORPORATION

       Consolidated Statement of Stockholders' Equity
             (In thousands, except share data)
                        (Unaudited)


                  Common Stock                             Unearned    Total
              -------------------                        compensation  stock-
                Number    Stated Contributed Accumulated -restricted  holders'
               of shares   value   capital     deficit      stock     equity  
              ----------  ------- --------- ------------ ---------- ---------
Balance at
December
31, 1995       11,845,161  $  118  $ 293,062  $ (52,833)  $         $  240,347

Net loss                                         (2,457)                (2,457)

Stock awards
under long-
term incentive
plan             650,000        7      4,389               (4,396)           -

Amortization
of unearned
compensation                                                   86           86
               ---------  ------  ---------  ---------   --------    ----------
Balance at
March 31,
1996          12,495,161  $  125  $ 297,451  $ (55,290)  $  (4,310)  $  237,976
              ==========  ======  =========  =========   =========   ==========











                  See accompanying notes.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

                        Consolidated Statement of Cash Flows
                                   (In thousands)
                                     (Unaudited)


                                                     Three months ended
                                                           March 31,
                                                   -----------------------
                                                      1996         1995
                                                   ---------     ---------

       OPERATING:
        Net income (loss)                          $  (2,457)    $     117
        Adjustments to reconcile to cash
         used -
          Depreciation and amortization,
           including amortization included
           in interest expense                        14,552        14,985
          Provision for doubtful receivables          20,902        20,625
          Deferred income taxes                         (450)        4,648
          Change in operating assets and
           liabilities                               (47,685)      (42,314)
                                                   ---------     ---------
            Cash used in operating activities        (15,138)       (1,939)

       INVESTING:
        Purchases of property and equipment           (7,172)       (6,412)
        Other, net                                       747          (459)
                                                   ---------     ---------
            Cash used in investing activities         (6,425)       (6,871)


       FINANCING:
        Net borrowings under revolving
         credit agreement                              9,000         4,875
        Net borrowings (repayments) of other
         long-term debt                                1,190          (786)
        Debt issuance costs                             (144)         (137)
                                                   ---------     ---------
            Cash provided by financing
             activities                               10,046         3,952
                                                   ---------     ---------
       Decrease in cash and equivalents              (11,517)       (4,858)
       Cash and equivalents, beginning
        of period                                     21,263        12,804
                                                   ---------     ---------
       Cash and equivalents, end of period         $   9,746     $   7,946
                                                   =========     =========



                               See accompanying notes.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

                  Consolidated Statement of Cash Flows-(Continued)
                                   (In thousands)
                                     (Unaudited)


                                                     Three months ended
                                                          March 31,
                                                  ------------------------
                                                      1996         1995
                                                  ----------    ----------

       SUPPLEMENTAL CASH FLOWS INFORMATION:
       Changes in operating assets and
        liabilities were as follows -
          Increase in installment contracts
           receivable                             $  (31,601)   $  (29,770)
          Increase in other current and
           other assets                                 (747)       (3,437)
          Increase (decrease) in accounts
           payable                                    (8,344)        2,372
          Increase in due to Bally
           Entertainment Corporation                                    45
          Decrease in income taxes payable              (430)         (298)
          Decrease in accrued and other
           liabilities                                (4,753)       (6,776)
          Decrease in deferred revenues               (1,810)       (4,450)
                                                  ----------    ----------
                                                  $  (47,685)   $  (42,314)
                                                  ==========    ==========

       Cash payments for interest and income
        taxes were as follows-
          Interest paid                           $   17,352    $   16,490
          Interest capitalized                           (55)          (56)
          Income taxes paid (refunded), net            1,080        (4,300)

       Investing and financing activities exclude
        the following non-cash transaction -
          Acquisition of equipment through
           capital leases                         $    1,999    $











                               See accompanying notes.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

                Notes to Condensed Consolidated Financial Statements
                (All dollar amounts in thousands, except share data)
                                     (Unaudited)



       Basis of presentation

       The accompanying  condensed consolidated financial  statements include
       the  accounts  of  Bally  Total   Fitness  Holding  Corporation  (_the
       Company_)  and  the subsidiaries  which  it  controls.   The  Company,
       through  its  subsidiaries, is  a  nationwide  commercial operator  of
       fitness  centers with  323 facilities  concentrated in  27 states  and
       Canada.    The Company  operates  in  one  industry segment,  and  all
       significant revenues  arise from the  commercial operation  of fitness
       centers, primarily in major metropolitan markets in the United States.
       Unless  otherwise specified  in the  text, references  to the  Company
       include   the  Company   and  its   subsidiaries.     These  condensed
       consolidated financial  statements should be read  in conjunction with
       the consolidated financial statements included in the Company's Annual
       Report on Form 10-K for the year ended December 31, 1995.

       The  Company was  a  wholly owned  subsidiary  of Bally  Entertainment
       Corporation (_Bally_) until the consummation  of Bally's spin-off (the
       _Spin-off_)  of  the Company  on  January  9,  1996.   On  that  date,
       11,845,161 shares of Company common stock  were distributed to holders
       of  record of  Bally's common  stock  as of  November 15,  1995.   For
       financial accounting purposes, the Company has reflected the effect of
       the Spin-off as of December 31, 1995.

       All  adjustments have  been  recorded which  are,  in  the opinion  of
       management,  necessary  for  a  fair  presentation  of  the  condensed
       consolidated  balance sheet  of the  Company  at March  31, 1996,  its
       consolidated statements  of operations  and cash  flows for  the three
       months ended March  31, 1996 and 1995, and  its consolidated statement
       of stockholders'  equity for  the three months  ended March  31, 1996.
       All such adjustments were of a normal recurring nature.

       The accompanying condensed consolidated financial statements have been
       prepared in  conformity with generally accepted  accounting principles
       which  require   the  Company's  management  to   make  estimates  and
       assumptions that affect the amounts reported  therein.  Actual results
       could   vary   from   such   estimates.       In   addition,   certain
       reclassifications have been made to  prior period financial statements
       to conform with the 1996 presentation.

       Seasonal factors

       The  Company's  operations  are  subject   to  seasonal  factors  and,
       therefore, the results of operations for  the three months ended March
       31, 1996  and 1995 are  not necessarily indicative  of the  results of
       operations for the full year.<PAGE>




       Installment contracts receivable
                                                    March 31,   December 31,
                                                      1996         1995
                                                   ----------   -----------

       Current:
         Installment contracts                     $  246,794    $   244,522
         Less --
           Unearned finance charges                    28,505         27,128
           Allowance for doubtful receivables
             and cancellations                         61,891         61,890
                                                   ----------    -----------
                                                   $  156,398    $   155,504
                                                   ==========    ===========
       Long-term:
         Installment contracts                     $  222,651    $   211,549
         Less --
           Unearned finance charges                    14,301         13,055
           Allowance for doubtful receivables
             and cancellations                         50,639         50,638
                                                   ----------    -----------
                                                   $  157,711    $   147,856
                                                   ==========    ===========
       Long-term debt

       The Company is  restricted from paying cash dividends by  the terms of
       its 13%  Senior Subordinated Notes due  2003 and its  revolving credit
       agreement.  The covenants also limit the amounts available for capital
       expenditures  and additional  borrowings, and  require maintenance  of
       certain financial  ratios.  The  Company's revolving  credit agreement
       provides for a $15,000 line of  credit, which is reduced by the amount
       of  any outstanding  letters of  credit  in excess  of $15,000  (which
       excess may  not exceed  $5,000).  The  maximum amount  available under
       this  revolving  credit agreement,  including  letters  of credit,  is
       $30,000.   At March  31, 1996, outstanding  letters of  credit totaled
       approximately $17,300 and  approximately $3,700 of the  line of credit
       remained unused.

       Income taxes

       Taxable income or loss of the  Company is included in the consolidated
       federal  income tax  return of  Bally through  January 9,  1996.   The
       Company  is required  to file  its own  separate consolidated  federal
       income tax return  for periods after January 9, 1996.   The income tax
       provision for  the first quarter of  1996 reflects state  income taxes
       only, as no  federal benefit has been provided due  to the uncertainty
       of its realization.


       Earnings (loss) per common share

       Loss per  common share for the  three months ended March  31, 1996 was
       computed by dividing net loss by the weighted average number of shares
       of  common  stock  outstanding  during   the  period,  which  totalled
       12,170,161 shares.   325,000  shares of  restricted stock  were issued
       subject  to  forfeiture unless  certain  conditions  are met.    These
       contingent  shares are  considered common  stock  equivalents and  are<PAGE>



       excluded  from the  loss per  share computation  because their  effect
       would be  anti-dilutive.  Proforma earnings  per common share  for the
       three months ended March 31, 1995 was $.01 per share, and gives effect
       to (i) adjustments made to reflect  the income tax provision as if the
       Company had filed its own separate consolidated income tax returns for
       the period  and (ii)  a distribution of  11,845,161 shares  of Company
       common stock to Bally shareholders, as  if such distribution had taken
       place as of the beginning of the period.

       Impact of recently issued accounting standards

       In  March  1995,  the  Financial  Accounting  Standards  Board  issued
       Statement  of   Financial  Accounting  Standards  (_SFAS_)   No.  121,
       _Accounting for the Impairment of Long-Lived Assets and for Long-Lived
       Assets  to Be  Disposed Of_  which  requires impairment  losses to  be
       recorded on  long-lived assets used  in operations when  indicators of
       impairment are present and the undiscounted cash flows estimated to be
       generated by those  assets are less than the  assets' carrying amount.
       SFAS No. 121 also addresses the  accounting for long-lived assets that
       are expected to  be disposed of.   SFAS No. 121 requires  assets to be
       evaluated for impairment by disaggregation and  grouping at the lowest
       level for  which there  are identifiable cash  flows that  are largely
       independent of  the cash flows of  other groups of assets,  which is a
       different calculation than the Company currently  uses to evaluate the
       recoverability  of consolidated  goodwill.   The  Company applied  the
       standards  of SFAS  No.  121 in  the  first quarter  of  1996 and  the
       adoption had no effect on results of operation.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

           Management's Discussion and Analysis of Financial Condition and
                                Results of Operations



       Comparison of the three months ended March 31, 1996 and 1995

       Net  revenues  for the  first  quarter  of  1996 were  $171.1  million
       compared to $176.5 million in 1995.   New membership revenue decreased
       $4.4 million  (4%) primarily  due to  a 17% decline  in the  number of
       contracts  sold offset,  in part,  by a  16% increase  in the  average
       selling price.   Results for January and February 1996  reflected a 6%
       year-to-year improvement in new member sales.   However, March results
       more than offset  the improvement.  Net revenues for  the same fitness
       centers  selling memberships  throughout both  periods decreased  $4.3
       million (3%) as  a result of the aforementioned decline  in the number
       of contracts  sold offset,  in part,  by the  increase in  the average
       selling price.   The number of  fitness centers decreased from  333 at
       March 31, 1995  to 323 at March 31, 1996,  representing the closure of
       thirteen  older, typically  smaller  facilities and  the  sale of  the
       Vertical  Club in  New York  City  to Bally  offset, in  part, by  the
       opening of  four new, larger facilities.   Dues revenue  increased $.2
       million over 1995.  Finance charges  earned increased $.7 million (8%)
       in the  1996 period  compared to 1995  reflecting a  larger receivable
       portfolio.   Fees  and  other revenues  decreased  $1.9 million  (37%)
       primarily due  to non-recurring  income in the  first quarter  of 1995
       pertaining to insurance recoveries and a reduction of personal trainer
       income in the 1996 period as a result of outsourcing the service.

       Operating  income for  the  first quarter  of  1996  was $9.6  million
       compared to $10.2  million in 1995.  The decrease  of $.6 million (6%)
       is primarily due to the aforementioned decrease in revenues offset, in
       part, by a $4.8 million (3%) decrease in operating costs and expenses.
       Excluding the provision for doubtful  receivables, operating costs and
       expenses  decreased $5.1  million (3%)  in the  first quarter  of 1996
       compared to  1995.  The  decrease was primarily  due to  reductions in
       salaries and other variable costs  (including consolidations of member
       service operations  and reductions in personal  trainer salaries) and,
       to  a lesser  extent, commissions  as a  result of  the aforementioned
       decline in new membership sales.

       Fitness  center  operating expenses  for  the  first quarter  of  1996
       decreased $6.1 million (6%) from 1995  primarily due to a reduction in
       payroll and related costs ($4.1 million) and other variable costs as a
       result of  the continuing cost reduction  program. As a  percentage of
       net revenues, fitness center operating expenses  decreased from 57% in
       the 1995 period to 55% in 1996.<PAGE>





       Member processing and collection center expenses decreased $.6 million
       (5%) primarily due to the completion in late 1995 of the consolidation
       of three regional service centers (_RSCs_) into two and the completion
       of a computer  conversion project.  With the addition  of new hardware
       and  software,  the  Company is  able  to  streamline  its  processing
       procedures  and develop  efficiencies  that will  enable  the RSCs  to
       better service membership accounts while reducing costs in the future.
       Member processing  and collection center  expenses as a  percentage of
       net revenues was 7% for both periods.

       Advertising costs for the first quarter of 1996 increased $1.6 million
       (15%) over 1995 primarily due to increased media and production costs.
       This is  consistent with  the Company's  belief that  strong marketing
       support is critical to attracting new members both at existing and new
       fitness centers.  Advertising expenses as a percentage of net revenues
       increased from 6% in the 1995 period to 7% in 1996.

       General  and  administrative  expenses  increased  $.7  million  (10%)
       primarily due  to increased legal  costs and, as  a percentage  of net
       revenues, were 4% for each period.

       The provision for  doubtful receivables for the first  quarter of 1996
       was $20.9 million  compared to $20.6 million for 1995,  an increase of
       $.3  million  (1%).   The  provision  for  doubtful receivables  as  a
       percentage of net financed sales was 25% in both periods.

       Depreciation and amortization expenses decreased $.7 million (5%) from
       1995 and, as a percentage of net revenues, was 8% in both periods.

       Interest expense, net  of capitalized interest, was  $11.8 million for
       the  first quarter  of 1996  compared  to $10.0  million  in 1995,  an
       increase of $1.8 million (18%) principally reflecting a higher average
       level of debt offset, in part, by lower average interest rates.

       For periods commencing after the Spin-off,  the Company is required to
       file its  own separate  consolidated federal income  tax return.   The
       income  tax provision  for the  first quarter  of 1996  reflects state
       income taxes only, as no federal  benefit has been provided due to the
       uncertainty of its realization.


       Liquidity and capital resources

       The Company has no scheduled principal payments under its subordinated
       indebtedness  until 2003,  no scheduled  principal payments  under its
       securitization facility until January 1997 and its scheduled principal
       payments under  other indebtedness outstanding  at March 31,  1996 are
       not significant.   The  Company's debt service  payments for  the next
       twelve  months,   principally  for  interest,   are  expected   to  be
       approximately  $44.6  million.     Additionally,  approximately  $15.6
       million principal amount of the $150.0 million securitization facility
       will be  amortized unless the financing  is renewed or replaced.   The
       Company plans to offer a new  series of securitization certificates to
       replace the current  issue during the last quarter of  1996.  However,
       there can be no assurance that  such a replacement series will be sold<PAGE>



       or that the terms of such series  will be as favorable as the existing
       series.

       The  Company's recent  losses and  the terms  of its  revolving credit
       agreement limit the Company's ability to borrow significant amounts of
       additional  funds.  Consequently,  the Company  is  dependent  on  its
       operations and  availability under its revolving  credit agreement for
       its cash  needs.  At  March 31, 1996,  approximately $9.0  million was
       outstanding on the borrowing portion of the line of credit.   

       The Company  has managed in  recent years and  expects to  continue to
       manage near-term liquidity requirements utilizing,  in addition to the
       occasional sale  of non-strategic assets,  a variety of  techniques to
       increase  the  cash   sales  and  down  payments   and  to  accelerate
       collections  and dues  payments to  increase available  cash reserves.
       For example,  during late 1995 the  Company initiated a  program which
       allowed members to transfer the balance of their installment contracts
       to a credit card sponsored by a  third party bank which results in the
       payment  of the  full  principal amount  of  the installment  contract
       without the  need for a discount  to the member. For  the three months
       ended  March  31,  1996, approximately  $8  million  of  such  payment
       accelerations were  generated.   A similar  program tested  during the
       last six months  of 1994 and the first three  months of 1995 generated
       $9 million of payment accelerations.

       Management plans  to make capital  expenditures of  approximately $5.0
       million to $10.0 million over the  next twelve months to maintain, and
       in many cases upgrade, its existing facilities as funds are available.
       In recent  years, the Company  has also spent  $10.0 million  to $15.0
       million annually, as funds were available, to build new or replacement
       facilities.   The Company  expects to  continue those  expenditures if
       operations generate  sufficient cash flows.   The Company  believes it
       will be able to satisfy its cash needs over the next twelve months.<PAGE>




       Cash Earnings  Before Interest,  Taxes, Depreciation  And Amortization
       (_Cash EBITDA_)

       The indenture  governing the Company's  13% Senior  Subordinated Notes
       due 2003 (the _13% Notes_) requires the disclosure of information with
       respect to Cash  EBITDA (as calculated using  accounting principles in
       effect  at the  time  the  13% Notes  were  issued)  in the  Company's
       quarterly  report.  Cash  EBITDA  should  not   be  considered  as  an
       alternative to any measure of performance  or liquidity as promulgated
       under  generally accepted  accounting principles  (such as  net income
       (loss)  or  cash  provided  by  (used  in)  operating,  investing  and
       financing activities) nor  should it be considered as  an indicator of
       the Company's overall financial performance.

       Cash EBITDA is calculated as follows (in millions):

                                                        Three months ended
                                                             March 31,
                                                     ------------------------
                                                        1996          1995
                                                     ----------     ---------

       Income (loss) before income taxes              $    (2.3)    $      .2
       Adjustments to reconcile to Cash EBITDA:
          Interest expense (excluding $3.6
            million of interest on the
            securitization certificates in 1996)            8.3          10.1
          Depreciation and amortization                    13.7          14.4
          Provision for doubtful receivables               20.9          20.6
          Increase in installment contracts
           receivable                                     (31.6)        (29.8)
          Decrease in deferred revenues                    (1.8)         (4.4)
                                                      ---------     ---------
       Cash EBITDA                                    $     7.2     $    11.1
                                                      =========     =========

       Cash EBITDA was $7.2 million for the first quarter of 1996 compared to
       $11.1 million  for 1995, a decrease  of $3.9 million  (35%), primarily
       attributable to  interest expense on the  securitization certificates.
       Accounting principles in  January 1993 treated this  type of financing
       as a  sale, and therefore a  reduction in receivables, rather  than as
       indebtedness  with related  interest expense.   Excluding  the related
       interest  expense  of  $3.6 million,  Cash  EBITDA  decreased  by  $.3
       million.   This decrease was  principally due to  a $3.9  million (3%)
       decrease in cash revenue (primarily cash  sales) offset, in part, by a
       $3.6 million (3%) decrease in cash expenses. The decline in cash sales
       reflects  management's strategy  to reduce  the Company's  reliance on
       highly discounted cash sales as a short-term source of cash flows and,
       as a result, to build greater long-term and more consistent cash flows
       from financed  memberships and  dues.  The  decrease in  cash expenses
       (primarily  payroll  and  commissions)  was  principally  due  to  the
       aforementioned cost reduction program.<PAGE>




                       BALLY TOTAL FITNESS HOLDING CORPORATION

                             PART II.  OTHER INFORMATION



       Item 1.  Legal Proceedings

          (a)   A  suit entitled 25  Broadway Realty Co.  v. Health  & Tennis
                Corporation  of  New York,  Health  &  Tennis Corporation  of
                America  and  Bally's Health  & Tennis  Corporation has  been
                settled.   The Company signed a modified  lease agreement for
                that  location with the landlord/plaintiff  which it believes
                to  be at least as  favorable to the Company  as the disputed
                lease.

       Item 6.   Exhibits and reports on Form 8-K

          (a)    Exhibits:

                 27   Financial Data Schedule (filed electronically only).

          (b)    Reports on Form 8-K:

                 None.<PAGE>




                                   SIGNATURE PAGE

       Pursuant to the  requirements of the Securities Exchange  Act of 1934,
       the registrant has duly caused this  report to be signed on its behalf
       by the undersigned, thereunto duly authorized.









                                     BALLY TOTAL FITNESS HOLDING CORPORATION
                                     ---------------------------------------
                                                     Registrant


                                                   /s/ Julie Adams
                                           -----------------------------
                                                    Julie Adams
                                           Vice President and Controller
                                           (Principal Accounting Officer)



       Dated:  May 15, 1996<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEET AT MARCH 31, 1996, THE 
CONSOLIDATED STATEMENT OF OPERATIONS AND THE CONSOLIDATED STATEMENT
OF STOCKHOLDERS' EQUITY FOR THE THREE MONTHS ENDED MARCH 31, 1996 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                           9,746
<SECURITIES>                                         0
<RECEIVABLES>                                  469,445<F1>
<ALLOWANCES>                                   112,530<F1>
<INVENTORY>                                          0
<CURRENT-ASSETS>                               187,165
<PP&E>                                         638,839
<DEPRECIATION>                                 294,390
<TOTAL-ASSETS>                                 837,331
<CURRENT-LIABILITIES>                          179,721
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           125
<OTHER-SE>                                     237,851
<TOTAL-LIABILITY-AND-EQUITY>                   837,331
<SALES>                                              0
<TOTAL-REVENUES>                               171,081
<CGS>                                                0
<TOTAL-COSTS>                                  107,516<F2>
<OTHER-EXPENSES>                                12,212<F3>
<LOSS-PROVISION>                                20,902
<INTEREST-EXPENSE>                              11,849
<INCOME-PRETAX>                                (2,257)
<INCOME-TAX>                                       200
<INCOME-CONTINUING>                            (2,457)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (2,457)
<EPS-PRIMARY>                                    (.20)
<EPS-DILUTED>                                        0
<FN>
<F1>THESE AMOUNTS REFLECT SHORT-TERM AND LONG-TERM BALANCES AS DISCLOSED IN
THE NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
<F2>THIS AMOUNT IS INCLUDED IN THE FITNESS CENTER OPERATIONS LINE AND THE
ADVERTISING LINE IN THE CONSOLIDATED STATEMENT OF OPERATIONS FOR THE
THREE MONTHS ENDEDED MARCH 31, 1996.
<F3>THIS AMOUNT IS INCLUDED IN THE MEMBER PROCESSING AND COLLECTION CENTERS
LINE ON THE CONSOLIDATED STATEMENT OF OPERATION FOR THE THREE MONTHS
ENDED MARCH 31, 1996.
</FN>
        

</TABLE>


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