BALLY TOTAL FITNESS HOLDING CORP
DEF 14A, 1997-10-17
MEMBERSHIP SPORTS & RECREATION CLUBS
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<PAGE>   1
 
================================================================================
 
                                  SCHEDULE 14A
                                 (RULE 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )
 
Filed by the Registrant  [X]
 
Filed by a Party other than the Registrant  [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
[ ]  Preliminary Proxy Statement                [ ]  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                     ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to section 240.14a-11(c) or section 240.14a-12
</TABLE>
 
                    BALLY TOTAL FITNESS HOLDING CORPORATION
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1) Title of each class of securities to which transaction applies: .......
 
     (2) Aggregate number of securities to which transaction applies: ..........
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined): ............
 
     (4) Proposed maximum aggregate value of transaction: ......................
 
     (5) Total fee paid: .......................................................
 
[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid: ...............................................
 
     (2) Form, Schedule or Registration Statement No.: .........................
 
     (3) Filing Party: .........................................................
 
     (4) Date Filed: ...........................................................
 
================================================================================
<PAGE>   2
 
                                      LOGO
 
                    BALLY TOTAL FITNESS HOLDING CORPORATION
                           8700 WEST BRYN MAWR AVENUE
                            CHICAGO, ILLINOIS 60631
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD NOVEMBER 21, 1997
 
To Our Stockholders:
 
     The Annual Meeting of Stockholders of Bally Total Fitness Holding
Corporation (the "Company") will be held at 9:00 a.m. (local time) on November
21, 1997 at the Company's fitness center located at 3970 North Milwaukee Avenue
(intersection of Milwaukee Avenue, Irving Park Road and Cicero Avenue), Chicago,
Illinois 60641 to consider and act upon the following matters which are more
fully described in the accompanying Proxy Statement:
 
          1. The election of two directors of Class I for three-year terms
             expiring in 2000;
 
          2. The approval of an amendment to the Company's 1996 Long-Term
             Incentive Plan to increase the number of shares available for grant
             under such plan; and
 
          3. Such other business as may properly come before the meeting or any
             adjournment thereof.
 
     Stockholders of record as of the close of business on October 8, 1997 will
be entitled to notice of and to vote at the meeting and any adjournment thereof.
The transfer books will not be closed.
 
     The Board of Directors of the Company desires to have the maximum
representation at the meeting and respectfully requests that you execute, date
and return promptly the enclosed proxy card in the postage-paid envelope
provided. In order to attend the meeting, you must bring the enclosed entrance
pass with you. No one will be admitted to the meeting without the entrance pass.
 
                                          By Order of the Board of Directors,
 
                                          Cary A. Gaan, Secretary
 
Chicago, Illinois
October 17, 1997
 
- --------------------------------------------------------------------------------
 
                            YOUR VOTE IS IMPORTANT!
 
             PLEASE EXECUTE, DATE AND RETURN PROMPTLY THE ENCLOSED
               PROXY CARD IN THE POSTAGE-PAID ENVELOPE PROVIDED.
 
- --------------------------------------------------------------------------------
<PAGE>   3
 
                                      LOGO
 
                    BALLY TOTAL FITNESS HOLDING CORPORATION
                           8700 WEST BRYN MAWR AVENUE
                            CHICAGO, ILLINOIS 60631
 
                                PROXY STATEMENT
 
                         ANNUAL MEETING OF STOCKHOLDERS
                               NOVEMBER 21, 1997
 
To Our Stockholders:
 
     This Proxy Statement is furnished to stockholders of Bally Total Fitness
Holding Corporation (the "Company") for use at the Annual Meeting of
Stockholders to be held at 9:00 a.m. (local time) on November 21, 1997 at the
Company's fitness center located at 3970 North Milwaukee Avenue (intersection of
Milwaukee Avenue, Irving Park Road and Cicero Avenue), Chicago, Illinois 60641
(the "Annual Meeting") or at any postponement or adjournment thereof for the
purposes set forth in the accompanying Notice of Annual Meeting of Stockholders.
The approximate date on which this Proxy Statement and the enclosed proxy card
are first being sent to stockholders is October 17, 1997.
 
     The proxy is solicited on behalf of the Board of Directors of the Company.
Any stockholder giving a proxy has the right to revoke it at any time prior to
its exercise, either by delivering notice in writing to the Secretary of the
Company or by appearing and voting in person at the Annual Meeting. Unless a
contrary choice is indicated, all duly executed proxies received by the Company
will be voted:
 
        1. For the election of the nominees for director;
 
        2. For the approval of an amendment to the Company's 1996 Long-Term
           Incentive Plan to increase the number of shares available for grant
           under such plan; and
 
        3. In the discretion of the proxy holder with respect to such other
           business as may properly come before the meeting or any adjournment
           thereof.
 
     At the Annual Meeting, the results of stockholder voting will be tabulated
by LaSalle National Bank, the independent inspector of election appointed by the
Company for the Annual Meeting.
 
                               VOTING SECURITIES
 
     Stockholders of record as of the close of business on October 8, 1997 (the
"Record Date") are entitled to notice of, and to vote at, the Annual Meeting and
any postponement or adjournment thereof. On the Record Date, there were
20,548,547 shares of Company common stock, par value $.01 per share (the "Common
Stock") outstanding. Each share of Common Stock is entitled to one vote on all
matters to come before the Annual Meeting. Shares of Common Stock cannot be
voted at the Annual Meeting unless the holder is present in person or
represented by proxy. The presence, in person or by proxy, of a majority of
stockholders is necessary to constitute a quorum at the Annual Meeting. The
affirmative vote of holders of a majority of the shares of Common Stock
represented in person or by proxy at the Annual Meeting is required to elect the
nominees for director and to approve the amendment to increase the number of
shares available for grant under the Company's 1996 Long-Term Incentive Plan.
Abstentions and broker non-votes will be included in
<PAGE>   4
 
determining the number of shares of Common Stock present at the Annual Meeting
but will not be included in determining the number of votes cast and, as a
result, will not be considered in determining the outcome of the vote.
 
                  ELECTION OF DIRECTORS AND SECURITY OWNERSHIP
 
     At the Annual Meeting, two directors of Class I are to be elected to serve
for three-year terms expiring in 2000 or until their successors have been duly
elected and qualified. Set forth below are the names of, and certain information
with respect to, the persons nominated by the Board of Directors for election as
directors of Class I. It is intended that all duly executed proxies in the
accompanying form will be voted for the election of such nominees (or such
substitute nominees as provided below), unless such authorization has been
withheld.
 
     Authority granted to the persons named in the proxy to vote for nominees is
limited to the two nominees proposed by the Board of Directors and named below,
and proxies cannot be voted for a greater number of persons than the number of
nominees named. The Board of Directors is not aware that any of the nominees
will be unavailable for service at the date of the Annual Meeting. If, for any
reason, any of the nominees shall become unavailable for election, an event
which is not presently anticipated, discretionary authority may be exercised by
the persons named in the proxy to vote for substitute nominees proposed by the
Board of Directors.
 
     Information with respect to the nominees for election as director and the
continuing directors, as well as information regarding security ownership of
certain named executive officers, furnished in part by each such person, is as
follows:
 
NOMINEES
 
                                    CLASS I
 
                             TERM EXPIRING IN 2000
 
<TABLE>
<CAPTION>
                                                                         NUMBER OF SHARES OF
                                                                            COMMON STOCK
                                                                        BENEFICIALLY OWNED AS     PERCENT
         NAME, AGE, PRINCIPAL OCCUPATION             HAS SERVED AS      OF SEPTEMBER 30, 1997     OF CLASS
           AND ADDITIONAL INFORMATION                DIRECTOR SINCE            (1)(2)              (1)(2)
- -------------------------------------------------    --------------     ---------------------     --------
<S>                                                  <C>                <C>                       <C>
Aubrey C. Lewis, 62                                    1995                       1,667                *
  Vice President of Woolworth Corporation (a
  global retailer). Mr. Lewis is also a director
  of the United States Naval Academy Foundation,
  the University of Notre Dame, the Port
  Authority of New York and New Jersey, the New
  Jersey State Chamber of Commerce and the
  Y.M.C.A. of Chinatown in New York City.
Liza M. Walsh, 39                                      1995                       2,667                *
  Partner at the law firm of Connell, Foley &
  Geiser, concentrating in commercial litigation.
  Ms. Walsh is also an Arbitrator for the United
  States District Court for the District of New
  Jersey.
</TABLE>
 
                                        2
<PAGE>   5
 
CONTINUING DIRECTORS
 
                                    CLASS II
 
                             TERM EXPIRING IN 1998
 
<TABLE>
<CAPTION>
                                                                         NUMBER OF SHARES OF
                                                                            COMMON STOCK
                                                                        BENEFICIALLY OWNED AS     PERCENT
         NAME, AGE, PRINCIPAL OCCUPATION             HAS SERVED AS      OF SEPTEMBER 30, 1997     OF CLASS
           AND ADDITIONAL INFORMATION                DIRECTOR SINCE            (1)(2)              (1)(2)
- -------------------------------------------------    --------------     ---------------------     --------
<S>                                                  <C>                <C>                       <C>
Lee S. Hillman, 41                                     1992                     985,201              4.6%
  President and Chief Executive Officer of the
  Company.
James F. Mc Anally, M.D., 48                           1995                       3,667                *
  Private practitioner who specializes in
  hypertension and kidney disease. Dr. Mc Anally
  is also the Medical Director of Nephrology
  Services at Elizabeth General Medical Center in
  Elizabeth, New Jersey and the Chief of
  Nephrology at St. Elizabeth's Hospital in
  Elizabeth, New Jersey.
</TABLE>
 
                                   CLASS III
 
                             TERM EXPIRING IN 1999
 
<TABLE>
<CAPTION>
                                                                         NUMBER OF SHARES OF
                                                                            COMMON STOCK
                                                                        BENEFICIALLY OWNED AS     PERCENT
         NAME, AGE, PRINCIPAL OCCUPATION             HAS SERVED AS      OF SEPTEMBER 30, 1997     OF CLASS
           AND ADDITIONAL INFORMATION                DIRECTOR SINCE            (1)(2)              (1)(2)
- -------------------------------------------------    --------------     ---------------------     --------
<S>                                                  <C>                <C>                       <C>
Arthur M. Goldberg, 55                                 1990                   2,591,179             11.4%
  Chairman of the Board of Directors of the
  Company. Mr. Goldberg also serves as Executive
  Vice President, President -- Gaming Division
  and a director of Hilton Hotels Corporation (an
  operator of full-service hotels and
  hotel-casinos), Chairman of the Board of
  Directors and Chief Executive Officer of
  Bally's Grand, Inc. (a casino hotel resort
  operator) and Chairman of the Board of
  Directors, President and Chief Executive
  Officer of Di Giorgio Corporation and a
  director of White Rose Foods, Inc. (food
  distributors). Mr. Goldberg is also a director
  of First Union Corporation (a financial
  services company), a director of Continucare
  Corporation (a manager of outpatient
  rehabilitation programs) and Managing Partner
  of Arveron Investments L.P. (an investment
  partnership).
J. Kenneth Looloian, 75                                1995                       4,167                *
  Executive Vice President of Di Giorgio
  Corporation. Mr. Looloian is also a director of
  Bally's Grand, Inc.
</TABLE>
 
                                        3
<PAGE>   6
 
EXECUTIVE OFFICERS
 
<TABLE>
<CAPTION>
                                                                    NUMBER OF SHARES OF
                                                                       COMMON STOCK
                                                                   BENEFICIALLY OWNED AS     PERCENT
                                                                   OF SEPTEMBER 30, 1997     OF CLASS
                 NAME AND PRINCIPAL OCCUPATION                            (1)(2)              (1)(2)
- ---------------------------------------------------------------    ---------------------     --------
<S>                                                                <C>                       <C>
John W. Dwyer                                                               81,587                *
  Senior Vice President, Chief Financial Officer and Treasurer
Cary A. Gaan                                                                71,937                *
  Senior Vice President, Secretary and General Counsel
Harold Morgan                                                               75,088                *
  Senior Vice President, Human Resources
John H. Wildman                                                             82,500                *
  Senior Vice President, Sales and Marketing
All directors and executive officers as a group, 11 people (3)           3,908,744             16.6%
</TABLE>
 
- ---------------
 
* Less than 1%
 
(1) Includes, in certain instances, shares of Common Stock held in the name of
    the director's or executive officer's spouse, minor children, or relatives
    sharing the director's or executive officer's home, and in the case of Mr.
    Goldberg, shares held by Nugget Partners, L.P., a New Jersey limited
    partnership, whose sole general partner is Mr. Goldberg, the reporting of
    which is required by applicable rules of the Securities and Exchange
    Commission (the "Commission"), but as to which shares of Common Stock the
    director or executive officer may have disclaimed beneficial ownership.
 
(2) Includes the following numbers of shares of Common Stock that the following
    persons have or had, within 60 days after September 30, 1997, the right to
    acquire upon the exercise of warrants and stock options: Mr. Lewis, 1,667;
    Ms. Walsh, 1,667; Mr. Hillman, 785,701; Dr. Mc Anally, 1,667; Mr. Goldberg,
    2,207,104; Mr. Looloian, 1,667; Mr. Dwyer, 11,667; Mr. Gaan, 11,667; Mr.
    Morgan, 11,667; Mr. Wildman, 15,000; and all executive officers and
    directors, including the foregoing, as a group, 3,057,808.
 
(3) Excludes Michael G. Lucci, Sr., whose employment with the Company as
    President and Chief Operating Officer terminated on October 7, 1996. See
    "Arrangement with Mr. Lucci." Also excludes David M. Tolmie, whose
    employment with the Company as Senior Vice President, New Business
    Development terminated on September 12, 1997.
 
                 INFORMATION RELATING TO THE BOARD OF DIRECTORS
                      AND CERTAIN COMMITTEES OF THE BOARD
 
     The Board of Directors held six meetings during 1996. Each incumbent
director attended at least 75% of the aggregate number of meetings of the Board
of Directors and all committees on which the director served during 1996.
 
     The Board of Directors has established an Executive Committee, an Audit
Committee, a Compensation Committee and a Nominating Committee. The general
functions of such committees, the identity of each committee member and the
number of committee meetings held by each committee during 1996 are set forth
below.
 
EXECUTIVE COMMITTEE
 
     The current members of the Executive Committee are Mr. Goldberg, Chairman,
Dr. Mc Anally and Ms. Walsh. The Executive Committee is granted all the powers
and rights necessary to exercise the full authority of the Board of Directors in
the management of the business and affairs of the Company when necessary between
meetings of the Board of Directors. The Executive Committee did not hold any
meetings during 1996.
 
                                        4
<PAGE>   7
 
AUDIT COMMITTEE
 
     The current members of the Audit Committee are Mr. Looloian, Chairman, Mr.
Lewis and Dr. Mc Anally. The general functions of the Audit Committee include
(i) selecting the independent auditors (or recommending such action to the Board
of Directors), (ii) evaluating the performance of the independent auditors and
their fees for services, (iii) reviewing the scope of the annual audit with the
independent auditors and the results of the audit with management and the
independent auditors, (iv) consulting with management, the internal auditors and
the independent auditors as to the systems of internal accounting controls, and
(v) reviewing the nonaudit services performed by the independent auditors and
considering the effect, if any, on their independence. The Audit Committee held
four meetings during 1996.
 
COMPENSATION COMMITTEE
 
     The current members of the Compensation Committee are Ms. Walsh, Chairman,
Mr. Lewis and Dr. Mc Anally. The Compensation Committee is authorized and
directed to (i) review and approve the compensation and benefits of the
Company's executive officers, (ii) review and approve the annual salary plans,
(iii) review management organization and development, (iv) review and advise
management regarding the benefits, including bonuses, and other terms and
conditions of employment of other employees, (v) administer the Incentive Plan
(as defined herein), the Bonus Plan (as defined herein), the Company's 1996
Non-Employee Directors' Stock Option Plan and any other plans that may be
established, and (vi) review and recommend for the approval of the Board of
Directors the compensation of directors. The Compensation Committee held four
meetings during 1996.
 
NOMINATING COMMITTEE
 
     The current members of the Nominating Committee are Mr. Goldberg, Chairman,
Mr. Hillman and Mr. Lewis. The general functions of the Nominating Committee
include recommending to the Board of Directors nominees for election as
directors, consideration of the performance of incumbent directors in
determining whether to nominate them for reelection and making recommendations
with respect to the organization and size of the Board of Directors and its
committees. The Nominating Committee did not hold any meetings during 1996.
 
     The Nominating Committee will consider nominees recommended by
stockholders. Such a recommendation will be considered if submitted in writing
addressed to the Company care of "Chairman, Nominating Committee," accompanied
by a description of the proposed nominee's qualifications and other relevant
biographical information, and a written indication of the consent of the
proposed nominee. Candidates for nomination as director are considered on the
basis of their broad business, financial and public service experience, and
should not represent any particular constituency, but rather the stockholders
generally. The nominees should be highly regarded for capability and integrity
within their fields or professions. In addition, the activities or associations
of the nominees should not constitute conflicts of interest or legal impediments
that might preclude service as a director. Moreover, nominees must be able, and
must have expressed a willingness, to devote the time required to serve
effectively as a director and as a member of one or more committees of the Board
of Directors.
 
COMPENSATION OF DIRECTORS
 
     Members of the Board of Directors who are also employees of the Company do
not receive any additional compensation for service on the Board of Directors or
any committees of the Board of Directors. In 1996, members of the Board of
Directors who were not employees of the Company received an annual retainer of
$22,500 plus a $1,000 stipend for each Board of Directors meeting attended.
Non-employee directors of the Company received additional stipends for service
on committees of the Board of Directors of $500 per year for committee members
and $1,000 per year for committee chairmen. Also in 1996, each of the
non-employee directors of the Company was granted an option to purchase 5,000
shares of Common Stock under the Company's 1996 Non-Employee Directors' Stock
Option Plan. These options have an exercise price of $4.78 per share (fair
market value at the date of grant), are exercisable in three equal annual
installments commencing one year from the date of grant and have a 10-year term.
 
                                        5
<PAGE>   8
 
                       COMPENSATION OF EXECUTIVE OFFICERS
 
     The following table sets forth, for each of the years indicated, the
compensation paid by the Company to its Chief Executive Officers who served
during 1996, the four other most highly compensated executive officers of the
Company as of December 31, 1996, and its former President and Chief Operating
Officer (collectively, the "Named Executive Officers"). During these years, the
Named Executive Officers were compensated in accordance with the plans and
policies of the Company. All reference to securities in the following table
relates to awards of options to purchase Common Stock.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                  ANNUAL COMPENSATION                LONG-TERM COMPENSATION AWARDS
                                          -----------------------------------   ----------------------------------------
                                                                 OTHER ANNUAL    RESTRICTED    SECURITIES    ALL OTHER
                                                                 COMPENSATION   STOCK AWARDS   UNDERLYING   COMPENSATION
   NAME AND PRINCIPAL POSITION     YEAR   SALARY($)   BONUS($)      ($)(1)         ($)(2)      OPTIONS(#)       ($)
- ---------------------------------  ----   ---------   --------   ------------   ------------   ----------   ------------
<S>                                <C>    <C>         <C>        <C>            <C>            <C>          <C>
Arthur M. Goldberg (3)             1996     22,500         --            --        962,500            --            --
  Chairman of the                  1995         --         --            --             --            --            --
  Board of Directors               1994         --         --            --             --            --            --
 
Lee S. Hillman (4)                 1996     34,000         --            --        721,875       150,000            --
  President and                    1995         --         --            --             --            --            --
  Chief Executive Officer          1994         --         --            --             --            --            --
 
John W. Dwyer (5)                  1996    170,600         --            --        288,750        35,000            --
  Senior Vice President,           1995         --         --            --             --            --            --
  Chief Financial Officer          1994         --         --            --             --            --            --
  and Treasurer
 
Cary A. Gaan                       1996    225,000     40,000            --        288,750        35,000        12,091(6)
  Senior Vice President,           1995    225,000     70,000            --             --            --        40,263
  Secretary and General Counsel    1994    225,000     93,000            --             --            --         8,788
 
John H. Wildman                    1996    200,000     40,000            --        288,750        45,000            --
  Senior Vice President,           1995    175,000     70,400            --             --            --            --
  Sales and Marketing              1994    175,000     98,000            --             --            --            --
 
David M. Tolmie (7)                1996    224,400     40,000            --        288,750        35,000(7)      1,000(8)
  Former Senior Vice President,    1995    186,800     70,000       122,880(9)          --            --            --
  New Business Development         1994         --         --            --             --            --            --
 
Michael G. Lucci, Sr. (10)         1996    394,200         --        56,714(11)    721,875(10)   150,000(10)    836,539(12)
  Former President and             1995    500,000         --        95,558             --            --        57,811
  Chief Operating Officer          1994    500,000         --            --             --            --        17,308
</TABLE>
 
- ---------------
 
 (1) Certain incidental personal benefits to executive officers of the Company
     may result from expenses incurred by the Company in the interest of
     attracting and retaining qualified personnel. These incidental personal
     benefits made available to the Named Executive Officers during 1996 are not
     described herein because the incremental cost to the Company of such
     benefits is below the Commission disclosure threshold.
 
 (2) Such value was determined by the closing price of the Common Stock at the
     date of grant. Restrictions generally lapse based upon the market price of
     the Common Stock reaching certain targeted stock prices unless less than
     half of such shares awarded vest within two years after the date of grant,
     at which time a number of shares will vest so that the total number of
     vested shares equals 50% of the original grants. In addition, a recipient
     of these restricted stock awards will receive a cash payment from the
     Company upon the lapse of restrictions in an amount sufficient to insure
     that the recipient will receive the Common Stock net of all taxes imposed
     upon the recipient because of the receipt of such Common Stock and cash
     payment. The number of shares of restricted stock awarded to Messrs.
     Goldberg, Hillman, Dwyer, Gaan, Tolmie and Wildman was 200,000, 150,000,
     60,000, 60,000, 60,000 and 60,000, respectively, and the value of such
     restricted stock as determined by the closing price of the Common Stock as
     of December 31, 1996 was $1,587,500, $1,190,625, $476,250, $476,250,
     $476,250 and $476,250, respectively.
 
 (3) Mr. Goldberg also served as Chief Executive Officer of the Company through
     October 7, 1996. For serving in such capacities, Mr. Goldberg received an
     annual base salary of $22,500 pursuant to his employment agreement with the
     Company. In addition, Mr. Goldberg served as Chairman of the Board of
     Directors, President and Chief Executive Officer of Bally Entertainment
     Corporation ("Entertainment") until December 18, 1996, when Entertainment
     merged with and into Hilton Hotels Corporation. For serving in such
     capacities, Mr. Goldberg received compensa-
 
                                        6
<PAGE>   9
 
     tion from Entertainment and was awarded non-qualified options to purchase
     shares of Entertainment common stock during 1996, 1995 and 1994. The
     compensation paid to Mr. Goldberg by Entertainment for the years covered
     was for services rendered to Entertainment and all of its subsidiaries. The
     Company was a wholly owned subsidiary of Entertainment until Entertainment
     spun off the Company (the "Spin-off") to its stockholders on January 9,
     1996.
 
 (4) Mr. Hillman served as Executive Vice President and Treasurer of the Company
     through October 7, 1996, when he became President and Chief Executive
     Officer of the Company. For serving in such capacities, Mr. Hillman
     received (i) an annual base salary of $22,500 through December 18, 1996
     pursuant to his former employment agreement with the Company and (ii) an
     annual base salary of $375,000 from December 19, 1996 pursuant to an
     employment arrangement with the Company. In addition, Mr. Hillman served as
     Executive Vice President, Chief Financial Officer and Treasurer of
     Entertainment until December 18, 1996. For serving in such capacities, Mr.
     Hillman received compensation from Entertainment and was awarded
     non-qualified options to purchase shares of Entertainment common stock
     during 1996, 1995 and 1994. The compensation paid to Mr. Hillman by
     Entertainment for the years covered was for services rendered to
     Entertainment and all of its subsidiaries.
 
 (5) Mr. Dwyer also served as Vice President and Corporate Controller of
     Entertainment until December 18, 1996. For serving in such capacities, Mr.
     Dwyer received compensation from Entertainment and was awarded
     non-qualified options to purchase shares of Entertainment common stock
     during 1996, 1995 and 1994. Pursuant to the Transitional Services Agreement
     with Entertainment arising from the Spin-off, 75% of Mr. Dwyer's salary was
     allocated to the Company through December 18, 1996, at which time the
     Company began paying all of Mr. Dwyer's salary.
 
 (6) Represents amounts matched by the Company in connection with Mr. Gaan's
     participation in the Company's savings plans.
 
 (7) Mr. Tolmie served as Senior Vice President, New Business Development of the
     Company through September 12, 1997, when he resigned as an officer and
     employee of the Company. At that time, Mr. Tolmie's vested options (11,667
     shares) were exercised and his unexercisable options (23,333 shares) were
     forfeited.
 
 (8) Represents amount matched by the Company in connection with Mr. Tolmie's
     participation in one of the Company's savings plans.
 
 (9) Represents amounts paid by the Company in connection with Mr. Tolmie's
     relocation.
 
(10) Mr. Lucci served as President and Chief Operating Officer of the Company
     through October 7, 1996, when he resigned as an officer and employee of the
     Company. At that time, Mr. Lucci's restricted stock awards and options were
     forfeited. See "Arrangement with Mr. Lucci."
 
(11) This total represents (i) $45,176 paid by the Company with respect to Mr.
     Lucci's accommodations in Chicago and (ii) other perquisites totaling
     $11,538.
 
(12) This total represents (i) $67,308 for salary continuation after Mr. Lucci's
     October 7, 1996 resignation and (ii) $769,231 to be paid pursuant to a
     Severance Agreement and Complete Release dated January 14, 1997 between Mr.
     Lucci and the Company. See "Arrangement with Mr. Lucci."
 
EMPLOYMENT AGREEMENTS
 
     Mr. Goldberg and the Company entered into an employment agreement effective
as of January 9, 1996. The employment agreement provides for a term of three
years with an annual base salary of $22,500 and a bonus payable at the
discretion of the Company. Mr. Goldberg will also be entitled to receive a bonus
in an amount to be determined by the Company if certain extraordinary events
occur, such as a public offering of securities of the Company, a sale of all or
substantially all of the assets of the Company or a merger which reflects a
value for the Company in excess of the value reflected in trading of the Common
Stock during the first month following the Spin-off. Pursuant to the employment
agreement, Mr. Goldberg was granted 200,000 shares of restricted stock in
January 1996, which shares fully vested in August 1997. The employment agreement
provides that the Company will also make an excise tax cash gross-up payment to
Mr. Goldberg to the extent that any acceleration of the vesting of the
restricted stock upon a "change in control" of the Company would constitute an
"excess parachute payment" under the Internal Revenue Code of 1986, as amended
(the "Code"). The employment agreement provides that Mr. Goldberg will devote
approximately 10% of regular working hours to the Company.
 
     Mr. Hillman and the Company reached an agreement with respect to his
employment effective as of October 7, 1996. The agreement is for a term through
December 31, 1999 and provides for a base salary of $375,000 (effective December
19, 1996), participation in any Company bonus plan and a bonus payable at the
discretion of the Company. In the event a change in control of the Company
occurs and Mr. Hillman is asked to leave the employ of the Company or, absent
cause, Mr. Hillman elects to terminate his employment
 
                                        7
<PAGE>   10
 
because he has been constructively terminated, Mr. Hillman will be entitled to
receive a lump sum payment equal to 36 months base salary and two times the
average of bonuses, if any, paid to Mr. Hillman by the Company for the three
prior years. If a change in control of the Company were to occur on September
30, 1997 and Mr. Hillman were asked to leave the employ of the Company or,
absent cause, constructively terminated, Mr. Hillman would be entitled to a
payment of approximately $1,125,000 under his employment arrangement.
Additionally, if a change in control of the Company were to occur on September
30, 1997, Mr. Hillman could elect, at his option, to terminate his employment
arrangement and receive a lump sum of six months salary ($187,500).
 
     Mr. Dwyer, the Company and Entertainment entered into an employment
agreement effective as of January 1, 1996 for an initial term of three years,
after which the agreement will continue from year to year unless terminated by
any party in his or its sole discretion on 90 days' notice given prior to the
expiration of the term. Effective December 19, 1996, Entertainment's obligations
under this employment agreement terminated. The agreement provides for an annual
base salary of $225,000 and a bonus payable at the discretion of the Company.
 
     Mr. Gaan and the Company entered into an employment agreement effective as
of March 20, 1997 for an initial term of three years, after which the agreement
will continue from year to year unless terminated by either party in its
discretion on six months' notice given prior to the expiration of the term. The
agreement provides for a base salary of $225,000 per year and a bonus payable at
the discretion of the Company. In the event of a change in control of the
Company and Mr. Gaan were asked to leave the Company or, absent cause, Mr. Gaan
elects to terminate his employment because he has been constructively
terminated, Mr. Gaan will be paid a lump sum equal to 24 months base salary or
an amount equal to his base salary for the balance of the three-year term,
whichever is greater, and the greater of the average of the bonuses, if any,
paid by the Company to Mr. Gaan for the three prior years and the bonus, if any,
for the prior year. If a change in control of the Company were to occur on
September 30, 1997 and Mr. Gaan were asked to leave the employ of the Company,
Mr. Gaan would be entitled to a payment of $742,700 under his employment
agreement.
 
     Mr. Wildman and the Company entered into an employment agreement effective
as of October 7, 1996 for an initial term of two years, after which the
agreement will continue from year to year unless terminated by either party in
his or its sole discretion on 60 days' notice given prior to the expiration of
the term. The agreement provides for an annual base salary of $200,000 and a
bonus payable at the discretion of the Company, which shall not be less than
$40,000. In the event of a change in control of the Company and the successor in
control, without cause, terminates the agreement, Mr. Wildman will be paid a
lump sum equal to 12 months base salary or an amount equal to his base salary
for the balance of the two-year term, whichever is greater, and the greater of
the average of the bonuses, if any, paid by the Company to Mr. Wildman for the
two prior years and the bonus, if any, for the prior year. For purposes of the
agreement, if Mr. Wildman is constructively terminated by the successor in
control, the successor in control shall be deemed to have terminated Mr. Wildman
without cause. If a change in control of the Company were to occur on September
30, 1997 and Mr. Wildman were asked to leave the employ of the Company, Mr.
Wildman would be entitled to a payment of $259,000 under his employment
agreement.
 
ARRANGEMENT WITH MR. LUCCI
 
     Mr. Lucci's employment with the Company terminated effective October 7,
1996 and in connection therewith, Mr. Lucci and the Company entered into a
Severance Agreement and Complete Release dated January 14, 1997 (the "Severance
Agreement"). Pursuant to the terms of the Severance Agreement, Mr. Lucci is
entitled to $750,000, less applicable tax withholdings, to be paid out in 18
monthly installments commencing January 21, 1997. In addition, Mr. Lucci
received a payment of $19,231, less applicable tax withholdings. The Severance
Agreement also entitled Mr. Lucci to continued use of an office in the Company's
Southfield, Michigan facility and use of the services of his secretary through
April 14, 1997, subject to certain conditions as set forth in the Severance
Agreement.
 
                                        8
<PAGE>   11
 
MANAGEMENT RETIREMENT SAVINGS PLAN
 
     The Board of Directors has adopted the Bally Total Fitness Holding
Corporation Management Retirement Savings Plan (the "Retirement Plan"). The
Retirement Plan is a deferred compensation plan designed to permit a select
group of management or highly compensated employees to enhance the security of
themselves and their beneficiaries following retirement or other termination of
their employment. The Retirement Plan is intended to be an unfunded "employee
pension benefit plan" under the Employee Retirement Income Security Act of 1974,
as amended, and is maintained by the Company. The Retirement Plan is not
intended to be qualified under the Code. The Board of Directors, in its sole
discretion, designates those members of management or highly compensated
employees who are eligible to participate in the Retirement Plan.
 
     Effective as of January 1, 1997, the amount of compensation that may be
deferred is limited pursuant to a schedule based upon the age of the participant
at the beginning of or during the compensation year. For participants who are
less than 50 years of age, a maximum of 25% of compensation may be deferred; for
those who are 50 to 54 years of age, a maximum of 50% of compensation may be
deferred; for those who are 55 to 59 years of age, a maximum of 75% of
compensation may be deferred; and for those participants who are 60 years of age
or older, a maximum of 100% of compensation may be deferred. During 1996, the
Company provided a matching contribution to its Retirement Plan as follows: 50%
of the first 15% of eligible compensation the participant defers and 0%
thereafter. Effective January 1, 1997, the Retirement Plan was amended so that
the Company provides a matching contribution of 50% of the first 10% of eligible
compensation the participant defers and 0% thereafter. Matching contributions
are credited to a participant's matching account and become vested as follows:
after one but less than two Years of Deferral they become 33 1/3% vested, after
two but less than three Years of Deferral they become 66 2/3% vested, and after
more than three Years of Deferral they become fully vested. For this purpose, a
"Year of Deferral" is credited with respect to a matching contribution for each
completed calendar year commencing after the calendar year for which the
matching contribution was made. A participant generally may elect to receive his
benefits under the Retirement Plan in a lump sum or in installments over a
period of as much as ten years. As soon as possible (but not later than five
business days) after a change in control of the Company, as defined in the
Retirement Plan, all of the participants' accounts will become 100% vested.
 
     For 1996, the Company contributed $306,396 to the accounts of all
participants in the Retirement Plan, of which $25,330 was allocated to the
accounts of all executive officers of the Company as a group. Named Executive
Officers receiving allocations are as follows: Mr. Gaan $11,091.
 
1997 BONUS PLAN
 
     In February 1997, the Compensation Committee of the Board of Directors
adopted the Bally Total Fitness Holding Corporation 1997 Bonus Plan (the "Bonus
Plan"). The purpose of the Bonus Plan is to provide an additional performance
incentive for certain senior management and other key employees of the Company
for 1997, 1998 and 1999 (the "Plan Years"). The Compensation Committee, based
upon the recommendation of the Company's management, identifies those employees
who may participate in the Bonus Plan.
 
     Two pools of participants are designated, with Pool One limited to the
Company's senior executive management and senior administrative directors and
Pool Two limited to the Company's senior area management. The bonuses for each
of the pools of participants are based on increases in the Company's earnings
for a Plan Year before interest, taxes, depreciation and amortization ("EBITDA")
from the immediately preceding year (without giving effect, for Plan Year 1997,
to the recent restatement of the Company's consolidated financial statements).
Pool One and Pool Two receive allocations of 10% and 6% of the EBITDA increases
for a Plan Year, respectively. Each participant in a pool has a determined
participation percentage of the amount allocated to the respective pool, which
is based upon the participant's responsibilities and contributions for the Plan
Year. The participation percentages are designated by the Compensation Committee
and are awarded in a manner such that the sum of the participation percentages
relating to each pool will not exceed 100% of that pool. Each participant's
share of the bonus amount for a Plan Year will equal
 
                                        9
<PAGE>   12
 
the individual's participation percentage for the Plan Year multiplied by the
amount allocated to the respective pool for such Plan Year. The bonus amounts
are payable by March 15th of the calendar year following the Plan Year as
follows: Plan Year 1997 bonus -- 50% of the bonus for 1997 to be paid by March
15, 1998; Plan Year 1998 bonus -- 50% of the bonus for 1997 and 50% of the bonus
for 1998 to be paid by March 15, 1999; and Plan Year 1999 bonus -- 50% of the
bonus for 1998 and 100% of the bonus for 1999 to be paid by March 15, 2000. To
the extent that the Company's federal income tax deduction for remuneration to a
participant is limited by Section 162(m) of the Code, payments under the Bonus
Plan are deferred (with interest) until Section 162(m) no longer limits the
deduction.
 
     The determination of the participants and their participation percentages
by the Compensation Committee remains in effect until participation ceases. A
person ceases to be a participant immediately upon termination of employment
with the Company for any reason whatsoever. A person who ceases to be a
participant forfeits entitlement to future payments hereunder, other than
amounts deferred because of the Section 162(m) limitation.
 
STOCK OPTION AND SAR GRANTS
 
     The following table sets forth certain information regarding options to
purchase Common Stock granted to the Named Executive Officers during 1996.
 
                    OPTION/SAR(1) GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                            POTENTIAL REALIZABLE
                                                INDIVIDUAL GRANTS                             VALUE AT ASSUMED
                          -------------------------------------------------------------     ANNUAL RATES OF STOCK
                           NUMBER OF       PERCENT OF                                        PRICE APPRECIATION
                          SECURITIES      TOTAL OPTIONS                                              FOR
                          UNDERLYING       GRANTED TO                                          OPTION TERM (2)
                            OPTIONS       EMPLOYEES IN        EXERCISE       EXPIRATION     ---------------------
         NAME             GRANTED (#)      FISCAL YEAR      PRICE ($/SH)        DATE        5% ($)       10% ($)
- ----------------------    -----------     -------------     ------------     ----------     -------     ---------
<S>                       <C>             <C>               <C>              <C>            <C>         <C>
Arthur M. Goldberg               --             --                 --                --          --            --
Lee S. Hillman              150,000            9.4              5.125          11/19/06     483,463     1,225,190
John W. Dwyer                35,000(3)         2.2              4.125           2/28/06      90,797       230,097
Cary A. Gaan                 35,000(3)         2.2              4.125           2/28/06      90,797       230,097
John H. Wildman              45,000(3)         2.8              4.125           2/28/06     116,739       295,838
David M. Tolmie              35,000(3)(4)      2.2              4.125           2/28/06      90,797       230,097
Michael G. Lucci, Sr.       150,000(5)         9.4              4.125           2/28/06     389,129       986,128
</TABLE>
 
- ---------------
 
(1) There have been no SARs granted by the Company to date.
 
(2) The potential realizable values represent future opportunity and have not
    been reduced to present value in 1996 dollars. The dollar amounts included
    in these columns are the result of calculations at assumed rates set by the
    Commission for illustration purposes. These rates are not intended to be a
    forecast of the Common Stock price and are not necessarily indicative of the
    values that may be realized by the Named Executive Officer. The potential
    realizable values are based on arbitrarily assumed annualized rates of stock
    price appreciation of 5% and 10% over the full ten-year term of the options.
    For example, in order for the individual named above who received options
    with an exercise price of $5.125 per share to realize the potential values
    set forth in the 5% and 10% columns in the table above, the price per share
    of the Common Stock would have to be approximately $8.35 and $13.29,
    respectively.
 
(3) As a result of the price of the Common Stock reaching a prescribed level
    (200% of the exercise price) in December 1996, vesting of these options has
    been accelerated so that one-third of the options granted may be exercised
    on the first anniversary of the date of grant, two-thirds after two years
    from the date of grant and 100% after three years from the date of grant.
    Each grant was made on the date which is ten years prior to the date of
    expiration set forth in the table.
 
(4) Mr. Tolmie's employment with the Company terminated on September 12, 1997,
    at which time his vested options (11,667 shares) were exercised and his
    unexercisable options (23,333 shares) were forfeited.
 
(5) Mr. Lucci's employment with the Company terminated on October 7, 1996, at
    which time all of his options were forfeited.
 
                                       10
<PAGE>   13
 
STOCK OPTION AND SAR EXERCISES
 
     The following table sets forth certain information concerning exercises of
stock options during 1996 by each of the Named Executive Officers and their
stock options outstanding as of December 31, 1996.
 
            AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                     FISCAL YEAR-END OPTION/SAR VALUES (1)
 
<TABLE>
<CAPTION>
                                                                 NUMBER OF SECURITIES     VALUE OF UNEXERCISED
                                                                      UNDERLYING              IN-THE-MONEY
                                                                     UNEXERCISED               OPTIONS AT
                                                                      OPTIONS AT           FISCAL YEAR-END($)
                                  SHARES                          FISCAL YEAR-END(#)               (2)
                                ACQUIRED ON                      --------------------     ---------------------
                                 EXERCISE          VALUE           EXERCISABLE(E)/           EXERCISABLE(E)/
            NAME                    (#)         REALIZED ($)       UNEXERCISABLE(U)         UNEXERCISABLE(U)
- ----------------------------    -----------     ------------     --------------------     ---------------------
<S>                             <C>             <C>              <C>                      <C>
Arthur M. Goldberg                   --              --                      --(E)                    --(E)
                                                                             --(U)                    --(U)
Lee S. Hillman                       --              --                       0(E)                     0(E)
                                                                        150,000(U)               421,875(U)
John W. Dwyer                        --              --                       0(E)                     0(E)
                                                                         35,000(U)               133,438(U)
Cary A. Gaan                         --              --                       0(E)                     0(E)
                                                                         35,000(U)               133,438(U)
John H. Wildman                      --              --                       0(E)                     0(E)
                                                                         45,000(U)               171,563(U)
David M. Tolmie                      --              --                       0(E)                     0(E)
                                                                         35,000(U)               133,438(U)
Michael G. Lucci, Sr.                --              --                      --(E)                    --(E)
                                                                             --(U)                    --(U)
</TABLE>
 
- ---------------
 
(1) There have been no SARs granted by the Company to date.
 
(2) Value is based on the closing price of a share of Common Stock as of
    December 31, 1996 ($7.9375) minus the exercise price.
 
REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION
 
     The Company was a wholly owned subsidiary of Entertainment until the
Spin-off in January 1996. Prior to the Spin-off and the formation of the
Compensation Committee, the Company had entered into compensation arrangements
with a number of its key executives, including its former Chief Executive
Officer. Following the Spin-off and considering the Company's situation at that
time (historical losses and a need to improve cash flows), the Compensation
Committee determined that compensation which was tied to increasing stockholder
value and improving cash flows was important to the Company. Consequently, the
Compensation Committee made significant grants of stock awards and adopted the
Bonus Plan (which is based on improvements in cash flow). Further, when hiring
the Company's current Chief Executive Officer in October 1996, the Compensation
Committee structured a compensation arrangement which paid what the Compensation
Committee believed was competitive, but included a lower base salary than the
former Chief Executive Officer received.
 
     It was the Compensation Committee's view upon the Spin-off, and it remains
the view of the Compensation Committee today, that the use of stock options and
other stock awards aligns the interests of the Company's officers and other key
employees with those of the Company's stockholders. The objective of these
awards is to provide incentive to management to advance the long-term interests
of the Company and its stockholders. Stock options and other stock awards
produce value to management as the price of the Common Stock appreciates,
thereby directly linking the interests of management with those of the Company's
stockholders.
 
                                       11
<PAGE>   14
 
     The Compensation Committee believes that the cumulative total return to the
Company's stockholders since January 9, 1996 (the date the Spin-off was
completed), which is set forth in the performance graph that follows, supports
the success of the Company's approach to compensation.
 
                                          Compensation Committee,
 
                                          Liza M. Walsh, Chairman
                                          Aubrey C. Lewis
                                          James F. Mc Anally, M.D.
 
PERFORMANCE GRAPH
 
                     Comparison of Cumulative Total Return
                  from January 9, 1996 to September 30, 1997*
           Bally Total Fitness Holding Corporation, S&P 500 Index and
             Russell 2000 Consumer Discretionary and Services Index
 
<TABLE>
<CAPTION>
      MEASUREMENT PERIOD
                                     BALLY          S&P 500      RUSSELL 2000
<S>                              <C>             <C>             <C>
1/9/96                               100.0           100.0           100.0
12/31/96                             164.9           124.0           117.0
9/30/97                              358.4           160.5           147.0
</TABLE>
 
- ---------------
 
* Assumes $100 invested in Bally Total Fitness Holding Corporation Common Stock,
  the S&P 500 Index and the Russell 2000 Consumer Discretionary and Services
  Index on January 9, 1996, the date the Spin-off was completed. Total return
  for the S&P 500 Index and the Russell 2000 Consumer Discretionary and Services
  Index assumes reinvestment of dividends; there were no dividends declared on
  Bally Total Fitness Holding Corporation Common Stock.
 
                      PROPOSED AMENDMENT TO THE COMPANY'S
                         1996 LONG-TERM INCENTIVE PLAN
 
     The Board of Directors has adopted, subject to stockholder approval, an
amendment solely to increase the number of shares of Common Stock available for
grant under the 1996 Long-Term Incentive Plan of Bally Total Fitness Holding
Corporation (the "Incentive Plan") to an aggregate of 3,600,000 shares. The
current number of shares of Common Stock which may be granted under the
Incentive Plan is 2,100,000 shares, of which 53,403 shares remained available
for grant as of September 30, 1997.
 
     The amendment increasing the number of shares of Common Stock available for
grant has been proposed by the Board of Directors in the belief that the
Incentive Plan is accomplishing its goal of providing additional incentive to
persons who can contribute significantly to the success of the business of the
Company and that the Company should be in a position to continue to make grants
under the Incentive Plan. The Company anticipates making additional grants of
stock options or other awards in the future, thus making it necessary to amend
the Incentive Plan by increasing the number of shares available for grant under
the Incentive Plan. As
 
                                       12
<PAGE>   15
 
of September 30, 1997, the closing price of a share of Common Stock as reported
on the NASDAQ National Market System ("NASDAQ") was $17 1/4.
 
DESCRIPTION OF THE INCENTIVE PLAN
 
     In January 1996, the Board of Directors of the Company adopted the
Incentive Plan. The Incentive Plan is intended to encourage ownership of Common
Stock by officers and other key employees of the Company, to encourage their
continued employment with the Company and to provide them with additional
incentives to promote the success of the Company.
 
     The Incentive Plan authorizes the grant to officers and key employees of
awards ("Awards") consisting of "incentive stock options," as that term is
defined under the provisions of Section 422 of the Code, non-qualified stock
options and restricted stock awards. The Compensation Committee administers the
Incentive Plan and has sole discretion to determine those employees to whom
Awards are granted, the number of Awards granted, the provisions applicable to
each Award and the time periods during which Awards may be exercisable;
provided, however, that no employee may receive options, and/or restricted stock
subject to performance-based vesting, to acquire more than 500,000 shares of
Common Stock during any given year.
 
     The Compensation Committee may grant incentive stock options, non-qualified
stock options, or a combination of the two. The exercise price of each incentive
stock option may not be less than the fair market value of the Common Stock on
the date the option is granted. Under the Incentive Plan, fair market value is
generally the closing price of the Common Stock on NASDAQ on the last business
day prior to the date on which the value is to be determined. Unless the
Compensation Committee determines otherwise, the option price per share of any
non-qualified stock option shall be the fair market value of the Common Stock on
the date the option is granted. The exercise price of each incentive stock
option granted to any stockholder possessing more than 10% of the combined
voting power of all classes of capital stock of the Company, or, if applicable,
a parent or subsidiary of the Company, on the date of grant must not be less
than 110% of the fair market value on that date, and no such option may be
exercisable more than five years after the date of grant.
 
     Options granted will be exercisable for a term of not more than ten years
from the date of grant. In addition, no employee may be granted an incentive
stock option to the extent the aggregate fair market value, as of the date of
grant, of the Common Stock with respect to which incentive stock options are
first exercisable by such employee during any calendar year exceeds $100,000.
 
     Restricted stock awards are rights granted by the Compensation Committee to
receive shares of Common Stock subject to forfeiture and other restrictions
determined by the Compensation Committee. Until the restrictions with respect to
any restricted stock award lapse, the shares will be held by the Company and may
not be sold or otherwise transferred by the employee. Except as otherwise
determined by the Compensation Committee, until the restrictions lapse, the
shares will be forfeited if the employee's employment is terminated for any
reason other than death, disability or retirement on or after the employee's
attainment of 65 years of age. Except as otherwise determined by the
Compensation Committee, all restrictions shall lapse upon the earliest of the
death, disability or retirement of the recipient employee on or after the
employee's attainment of 65 years of age. Unless the Compensation Committee
determines otherwise, one-third of the shares subject to a restricted stock
award will vest on each anniversary of the date of grant. Certain grants of
restricted stock awards will vest, in part or in whole, on the achievement of
specified performance targets. The Compensation Committee granted 650,000 shares
of restricted stock awards in 1996, which shares fully vested in August 1997
after the achievement of specified performance targets.
 
     The Company may make cash payments to an employee who receives an Award of
restricted stock in an amount equal to the aggregate amount of federal, state
and local income taxes which such employee would be required to pay as a result
of (i) the receipt or vesting of shares of Common Stock pursuant to any Award of
restricted stock and (ii) his receipt of any such cash payment. The recipients
of the restricted stock awarded in 1996 received such a payment in August 1997.
 
     Awards granted under the Incentive Plan will be subject to adjustment upon
a recapitalization, stock split, stock dividend, merger, reorganization,
liquidation, extraordinary dividend, or other similar event affecting the Common
Stock. An Award will not be transferable, other than by will or the laws of
descent and distribution or, in certain circumstances, pursuant to a qualified
domestic relations order, and an Award may
 
                                       13
<PAGE>   16
 
be exercised, during the lifetime of the holder of the Award, only by the
holder, or the holder's personal representative in the event of disability.
 
     In the case of a change in control of the Company, the Board of Directors
may, in its sole discretion, determine, on a case by case basis, taking into
account the purposes of the Incentive Plan, that each Award granted under the
Incentive Plan will terminate 90 days after the occurrence of such change in
control, but, in the event of any such termination (i) an option holder will
generally have the right, commencing at least five days prior to the change in
control and subject to any other limitation on the exercise of the option in
effect on the date of exercise, to immediately exercise any options in full to
the extent they previously have not been exercised and (ii) restricted stock
awards will vest.
 
     The Incentive Plan will terminate on January 3, 2006, and Awards shall not
be granted under the Incentive Plan after that date although the terms of any
Award may be amended in accordance with the Incentive Plan at any date prior to
the end of the term of such Award. Any Awards outstanding at the time of
termination of the Incentive Plan will continue in full force and effect
according to the terms and conditions of the Award and the Incentive Plan.
 
     The Incentive Plan may be amended by the Board of Directors, provided that
stockholder approval may be necessary pursuant to Section 422 of the Code or
Rule 16b-3 of the regulations of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), and provided further that no amendment may impair any
rights of any holder of an Award previously granted under the Incentive Plan
without the holder's consent.
 
FEDERAL INCOME TAX CONSEQUENCES -- NON-QUALIFIED STOCK OPTIONS
 
     The issuance of a non-qualified stock option under the Incentive Plan will
not result in any taxable income to the recipient employee or a tax deduction to
the Company at the time of grant. Generally, an employee to whom a non-qualified
stock option has been granted will recognize ordinary income at the time the
employee exercises the option and receives shares of Common Stock in an amount
equal to the excess of the fair market value of such shares on the date of
exercise over the option price.
 
     Notwithstanding the foregoing, upon the exercise of a non-qualified stock
option by a person subject to Section 16 of the Exchange Act ("Section 16"), the
acquisition date of the shares of Common Stock for federal income tax purposes
and the time of recognition of income will be postponed as long as the sale of
the shares of Common Stock could subject the person to suit under the "short
swing profit" provisions of Section 16, unless such person elects to be taxed on
the date of exercise. Furthermore, the amount of income recognized by the
recipient employee will be the excess of the fair market value of such shares of
Common Stock at the end of the postponement period (rather than at the date of
exercise) over the option price.
 
     Generally, under the Section 16 regulations, a person subject to Section 16
(a "Section 16 person") may exercise an option and sell the underlying stock
immediately without being subject to suit under the "short swing profit"
provisions as long as such person has held the option and/or the underlying
stock for an aggregate of six months. Generally, if the Section 16 person
exercises a stock option within the first six months following the date of
grant, then (except in certain cases involving death or incompetence) taxation
will be deferred, and the amount of income will generally be measured six months
following the date of grant (unless the person elects to be taxed on the date of
exercise) because the sale of the underlying stock before this date would
subject the Section 16 person to suit under the "short swing profit" provisions.
 
     The Company is entitled to a tax deduction corresponding to the amount of
income recognized by the employee as a result of the exercise of a non-qualified
stock option for the year in which the employee recognizes such income for
federal income tax purposes.
 
FEDERAL INCOME TAX CONSEQUENCES -- INCENTIVE STOCK OPTIONS
 
     Neither the receipt nor exercise of an incentive stock option is a taxable
event to the employee, and if the recipient employee does not dispose of the
shares of Common Stock acquired under an incentive stock option prior to the
expiration of the requisite holding periods described below, any gain resulting
from the sale of such shares will be long-term capital gain. In such case, the
Company would not be entitled to any tax deduction with respect to the grant or
exercise of the option. The difference between the fair market value of the
shares of the Common Stock on the date of exercise and the option price is a tax
preference item which may cause
 
                                       14
<PAGE>   17
 
the employee to incur an alternative minimum tax in the year of exercise. The
minimum statutory holding periods are two years from the date the option is
granted and one year from the date the employee receives his shares of Common
Stock pursuant to the exercise of the incentive stock option. The statutory
holding period for incentive stock options is waived in the event of the
employee's death.
 
     If the shares of Common Stock are disposed of before the end of either of
such statutory holding periods (a "disqualifying disposition"), the lesser of
(i) the difference between the option price and the fair market value of such
shares on the date of exercise, or (ii) the total amount of gain realized on the
sale must be reported by the employee as ordinary income, and the Company would
be entitled to a tax deduction in that amount. The remaining gain, if any, would
be taxed to the employee as capital gain.
 
     Notwithstanding the foregoing, if the employee is subject to Section 16 at
the time of a disqualifying disposition, the acquisition date of the shares and
the time of recognition of income will be postponed as long as the sale of
shares could subject the employee to suit for "short swing profit," unless he
elects to be taxed immediately. In addition, the amount of income recognized
will be the lesser of (i) the difference between the option price and the fair
market value of such shares at the end of the postponement period (rather than
at the date of exercise), or (ii) the total amount of gain realized on the sale.
See "Federal Income Tax Consequences -- Non-Qualified Stock Options" for a
discussion of options and Section 16.
 
FEDERAL INCOME TAX CONSEQUENCES -- RESTRICTED STOCK AWARDS
 
     Generally, an employee to whom a restricted stock award is made will
recognize ordinary income for federal income tax purposes in an amount equal to
the excess of the fair market value of the shares of Common Stock received at
the time the shares first become transferable or are no longer subject to a
substantial risk of forfeiture over the purchase price, if any, paid by the
employee for such Common Stock, and such amount will then be deductible for
federal income tax purposes by the Company. For tax purposes, in addition to
other restrictions, the Common Stock is considered to be subject to a
substantial risk of forfeiture as long as the sale of the shares could subject
the employee to suit under the "short swing profit" provisions of Section 16.
Alternatively, if the recipient of a restricted stock or stock bonus award so
elects, the recipient will recognize ordinary income on the date of grant in an
amount equal to the excess of the fair market value of the shares of Common
Stock (without taking into account any lapse restriction) on such date, over the
purchase price, if any, paid by the employee for such Common Stock, and such
amount will then be deductible by the Company. In the event of the forfeiture of
the Common Stock included in a restricted stock award, the employee will not be
entitled to any deduction except to the extent the employee paid for such Common
Stock. Upon a sale of the Common Stock included in the restricted stock award,
the employee will recognize capital gain or loss, as the case may be, equal to
the difference between the amount realized from such sale and the employee's tax
basis for such shares of Common Stock.
 
     Under Section 16, the grant of a restricted stock award pursuant to the
Incentive Plan will generally be exempt from the "short swing profit" provisions
only if the Common Stock is held at least six months prior to its sale.
Therefore, the taxation of a restricted stock award to a Section 16 person will
generally be deferred for such six-month period unless the Section 16 person
elects to be taxed immediately. The vesting of restricted stock is exempt for
Section 16 purposes.
 
FEDERAL INCOME TAX CONSEQUENCES -- CASH GROSS-UP PAYMENTS
 
     Any cash payment received in conjunction with an Award of restricted stock
under the Incentive Plan will be taxed to the employee as ordinary income at the
time he receives it, and the Company will be entitled, subject to the
limitations of Sections 280G and 162(m) of the Code, to a corresponding tax
deduction at such time.
 
     THE AFFIRMATIVE VOTE OF HOLDERS OF A MAJORITY OF THE SHARES OF COMMON STOCK
REPRESENTED IN PERSON OR BY PROXY AT THE ANNUAL MEETING IS REQUIRED TO APPROVE
THIS PROPOSAL. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE
AMENDMENT TO INCREASE THE NUMBER OF SHARES OF COMMON STOCK AVAILABLE FOR GRANT
UNDER THE INCENTIVE PLAN.
 
                                       15
<PAGE>   18
 
                          TRANSACTIONS WITH MANAGEMENT
 
     A partnership in which Messrs. Goldberg and Lucci are each 20% limited
partners purchased a facility in Texas from the Federal Deposit Insurance
Corporation. The Company leases this facility for one of its fitness centers.
The rent did not change as a result of this transfer pursuant to the lease for
this facility. Rent is approximately $805,000 per year and is subject to
additional 15% increases at five- and ten-year intervals. The proportionate
share of the 1996 rent payments for each of Messrs. Goldberg and Lucci was
approximately $160,000. Mr. Lucci has other interests in real estate, or
entities owning real estate, that are leased to the Company for fitness centers.
Mr. Lucci's interests range from approximately 17% to 25% in four locations.
These arrangements were created prior to Entertainment's acquisition of the
Company. The Company believes that the terms of these leases are at least as
favorable to the Company as those which could be obtained from unrelated
parties. In 1996, payments by the Company under these leases totalled
approximately $1,197,000, of which $260,000 constituted Mr. Lucci's
proportionate share. During 1996, the Company paid approximately $451,000 for
goods and services from a company which employed a relative of Mr. Hillman.
Based on the Company's receipt of competitive bids for similar items, the
Company believes that the terms of these arrangements are at least as favorable
to the Company as those which could be obtained from unrelated parties.
 
                                    AUDITORS
 
     The Board of Directors, upon the recommendation of the Audit Committee, has
approved the selection of Ernst & Young LLP as the Company's independent
auditors for 1997. Representatives of Ernst & Young LLP will be present at the
Annual Meeting with the opportunity to make a statement if they desire to do so
and will be available to respond to appropriate questions.
 
                                 OTHER BUSINESS
 
     In addition to the matters described above, there will be a brief
presentation by the President and Chief Executive Officer and a general
discussion period during which stockholders will have an opportunity to ask
questions.
 
     Management knows of no other business to be presented for action at the
Annual Meeting. If other matters properly come before the Annual Meeting or any
adjournment thereof, the persons named as proxies will vote upon them in
accordance with their best judgment.
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     The Company is required to identify any director, executive officer,
beneficial owner of more than ten percent of Common Stock or any other person
subject to Section 16 of the Exchange Act that failed to file on a timely basis,
as disclosed in their forms, reports required by Section 16(a) of the Exchange
Act. Based on a review of forms submitted to the Company, the Company believes
that during 1996 all such filing requirements were complied with by its
directors and executive officers except for late filings of Form 4's for Mr.
Gaan and Mr. Morgan for shares of Common Stock received upon the Spin-off and a
Form 3 for Mr. Wildman upon his becoming an executive officer of the Company.
 
                            EXPENSE OF SOLICITATION
 
     The cost of this solicitation will be borne by the Company. In addition to
the use of the mail, proxy solicitation may be made by telephone, telegraph and
personal interviews by regular employees of the Company. The Company has
retained MacKenzie Partners, Inc., 156 Fifth Avenue, New York, New York 10010,
to assist in the soliciting of proxies and will pay that firm a fee of $7,500,
plus out-of-pocket expenses for such services. The Company will also reimburse
brokerage houses and others for forwarding proxy material to beneficial owners
of Common Stock.
 
                                       16
<PAGE>   19
 
               STOCKHOLDER PROPOSALS FOR THE 1998 ANNUAL MEETING
 
     The Company expects to have its next Annual Meeting of Stockholders before
June 30, 1998. Accordingly, stockholder proposals for inclusion in the proxy
materials relating to the next Annual Meeting must be received by the Company at
its principal executive offices on or before March 15, 1998. Stockholder
proposals should be directed to Cary A. Gaan, Secretary, Bally Total Fitness
Holding Corporation, 8700 West Bryn Mawr Avenue, Chicago, Illinois 60631.
 
                                 ANNUAL REPORT
 
     A copy of the Company's 1996 Annual Report, which contains the consolidated
financial statements of the Company, accompanies this Proxy Statement. The
Company will provide to any stockholder as of the Record Date who so requests in
writing, copies of its Form 10-K and Form 10-K/A and, if specifically requested,
the exhibits and financial statement schedules thereto. Requests for such copies
should be directed to Cary A. Gaan, Secretary, Bally Total Fitness Holding
Corporation, 8700 West Bryn Mawr Avenue, Chicago, Illinois 60631.
 
                                          By Order of the Board of Directors,
 
                                          Cary A. Gaan, Secretary
 
Chicago, Illinois
October 17, 1997
 
                        PLEASE EXECUTE, DATE AND RETURN
                      PROMPTLY THE ENCLOSED PROXY CARD IN
                      THE POSTAGE-PAID ENVELOPE PROVIDED.
 
                                       17
<PAGE>   20
 
                                      LOGO
 
                    BALLY TOTAL FITNESS HOLDING CORPORATION
                           8700 WEST BRYN MAWR AVENUE
                            CHICAGO, ILLINOIS 60631
<PAGE>   21
 
PROXY                                                                      PROXY
 
                    BALLY TOTAL FITNESS HOLDING CORPORATION
              8700 West Bryn Mawr Avenue, Chicago, Illinois 60631
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
The undersigned hereby appoints Lee S. Hillman and Cary A. Gaan, or either of
them, proxies of the undersigned with full power of substitution, to vote all
shares of the undersigned at the Annual Meeting of Stockholders of Bally Total
Fitness Holding Corporation (the "Company") to be held at 9:00 a.m. (local time)
on November 21, 1997 at the Company's fitness center located at 3970 North
Milwaukee Avenue (intersection of Milwaukee Avenue, Irving Park Road and Cicero
Avenue), Chicago, Illinois 60641 or at any adjournment(s) thereof.
 
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR PROPOSALS NUMBER (1)
AND (2).
 
THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS NUMBER (1) AND (2). SEE REVERSE SIDE.
 
                                                   (Comments/Change of Address)
 
                                                  ------------------------------
 
                                                  ------------------------------
 
                                                  ------------------------------
 
                                                  ------------------------------
                                                  (If you have written in the
                                                  above space, please mark the
                                                  corresponding box on the
                                                  reverse side)

 ................................................................................
                                                                              


                  *           FOLD AND DETACH HERE            *
 
              ENTRANCE PASS -- 1997 ANNUAL MEETING OF STOCKHOLDERS
 
              THIS IS AN ENTRANCE PASS FOR THE 1997 ANNUAL MEETING
          OF STOCKHOLDERS OF BALLY TOTAL FITNESS HOLDING CORPORATION.
   IN ORDER TO ATTEND THE ANNUAL MEETING, YOU MUST BRING THIS PASS WITH YOU.
<PAGE>   22
<TABLE>
<CAPTION>
                                              BALLY TOTAL FITNESS HOLDING CORPORATION
                            PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. //

<S>                                   <C>     <C>       <C>                                                   <C>   <C>     <C>
                                        FOR   WITHHELD  FOR ALL
                                        ALL     ALL     EXCEPT                                                 FOR  AGAINST  ABSTAIN

1. Election of Class I Directors for    / /    / /       / /     2. Approval of an amendment to the Company's  / /    / /      / /
   three-year terms expiring in 2000.                               1996 Long-Term Incentive Plan to increase 
                                                                    the number of shares available for grant 
                                                                    under such plan. 
 Director Nominees:                                           
 ------------------                                                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ABOVE
   Aubrey C. Lewis                                                  AMENDMENT.
   Liza M. Walsh
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL         
THE ABOVE NOMINEES.                                      

- ----------------------------------------                         3. In their discretion on all other matters that may properly
 Nominee Exception                                                  come before the meeting.

 
                                                      Comments/                            Date:                    , 1997         
                                                        Change     /  /                          -------------------      
                                                         of                                                                   
                                                       Address                                                                
                                                                                           ------------------------------     
                                                                                           Signature(s)                       
                                                                                                                              
                                                                                           ------------------------------     
                                                                                           Signature(s)                       
                                                                                                                              
                                                                                           Note: Please sign as name          
                                                                                           appears hereon. Joint owners       
                                                                                           should each sign. When signing     
                                                                                           as attorney, executor,             
                                                                                           administrator, trustee, or         
                                                                                           guardian, please give full         
                                                                                           title as such.                     
                                                                                  
- ----------------------------------------------------------------------------------------------------------------------------------
                                                *      FOLD AND DETACH HERE      *
 
                                 PLEASE VOTE, SIGN EXACTLY AS NAME APPEARS ABOVE, DATE, AND RETURN
                                  THIS PROXY FORM PROMPTLY USING THE ENCLOSED POSTPAID ENVELOPE.

</TABLE>



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