VANGUARD CELLULAR SYSTEMS INC
DEF 14A, 1994-03-31
RADIOTELEPHONE COMMUNICATIONS
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              SECURITIES AND EXCHANGE COMMISSION
                 WASHINGTON, D.C. 20549


                SCHEDULE 14A INFORMATION

         Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934

                   (Amendment No.      )


(  )  Filed by the Registrant
(xx)  Filed by a Party other than the Registrant

Check the appropriate box:

(  )  Preliminary Proxy Statement
(xx)  Definitive Proxy Statement
(  )  Definitive Additional Materials
(  )  Soliciting Material Pursuant to (section mark)240.14a-11(c) or 
      (section mark)240.14a-12


                  
                    Vanguard Cellular Systems, Inc.
          (Name of Registrant as Specified In Its Charter)

                  
                   Washburn Graphics, Inc.
          (Name of Person(s) Filing Proxy Statement)


PAYMENT OF FILING FEE (Check the appropriate box):

(xx)  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).
(  )  $500 per each party to the controversy pursuant to Exchange Act 
      Rule 14a-6(i)(3).
(  )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)  Title of each class of securities to which transaction applies:

      2)  Aggregate number of securities to which transaction applies:

      3)  Per unit price or other underlying value of transaction 
          computed pursuant to Exchange Act Rule 0-11: *

* Set forth the amount on which the filing fee is calculated and state how 
it was determined.

( ) Check box if any part of the fee is offset as provided by Exchange 
    Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
    was paid previously. Identify the previous filing by registration 
    statement number, or the Form or Schedule and the date of its filing.

    1)  Amount Previously Paid:              $

    2)  Form, Schedule or Registration Statement No.:

    3)  Filing Party:

    4)  Date Filed:

( ) Filing Fee of $          was previously paid on           , 199 ,
    the date the Preliminary Proxy Statement was filed.




<PAGE>
                           (Vanguard Logo, see appendix) 
March 31, 1994
To the Shareholders of
Vanguard Cellular Systems, Inc.:
     I am pleased to invite you to the Annual Meeting of Shareholders of your
Company to be held on Wednesday, May 4, 1994. The Notice of the meeting and a
Proxy Statement relating to matters to be considered at the meeting are
attached. A proxy card and return envelope are enclosed. The shareholders are
being asked to consider and approve the election of certain members of the Board
of Directors, the ratification of the selection of Arthur Andersen & Co. as the
Company's independent auditors, and the 1994 Long-Term Incentive Plan of the
Company. These proposals are discussed in detail in the enclosed Proxy
Statement.
     You are cordially invited to attend the Annual Meeting in person. Whether
or not you plan to attend, please sign and return the proxy card in the postpaid
return envelope so that your vote may be counted.
     Information relating to the Company's activities and operations during the
fiscal year ended December 31, 1993, is contained in the Company's Annual
Report, which is enclosed.
                                          Sincerely,
                                          (Signature, see appendix)
                                          Haynes G. Griffin
                                          PRESIDENT
 
<PAGE>
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                       OF
                        VANGUARD CELLULAR SYSTEMS, INC.
TO THE SHAREHOLDERS OF VANGUARD CELLULAR SYSTEMS, INC.:
     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of VANGUARD
CELLULAR SYSTEMS, INC. will be held at the Sheraton Greensboro, 303 N. Elm St.,
Virginia Ballroom, Greensboro, North Carolina on Wednesday, May 4, 1994, at 9:30
a.m. for the following purposes:
     1. To elect three Class I nominees to the Board of Directors, to serve a
        three-year term, until the 1997 Annual Meeting of Shareholders;
     2. To consider and act upon a proposal to approve the 1994 Long-Term
        Incentive Plan of the Company;
     3. To ratify appointment of Arthur Andersen & Co. as auditors for the
        present year; and
     4. To consider and act upon any other business that may come before the
        meeting or any adjournment thereof.
     All shareholders are invited to attend the meeting. Only those shareholders
of record as of the close of business on March 15, 1994, shall be entitled to
notice of and to vote at the meeting. It is important that your stock be
represented at this meeting in order that the presence of a quorum may be
assured.
     Information relating to the activities and operations of the Company during
the fiscal year ended December 31, 1993, is contained in the Company's Annual
Report, which is enclosed.
     ENCLOSED IS A PROXY CARD WHICH YOU ARE URGED TO SIGN AND RETURN IN THE
POSTPAID RETURN ENVELOPE.
                                          By Order of the Board of Directors
                                          (Signature, see appendix)
                                          Stephen R. Leeolou
                                          SECRETARY
March 31, 1994
 
<PAGE>
                        VANGUARD CELLULAR SYSTEMS, INC.
                                PROXY STATEMENT
     This Proxy Statement is furnished to the shareholders of Vanguard Cellular
Systems, Inc. (the "Company") in connection with the solicitation of proxies to
be used in voting at the Annual Meeting of Shareholders to be held on May 4,
1994. The address of the Company's principal executive offices is 2002 Pisgah
Church Road, Suite 300, Greensboro, North Carolina 27455-3314. The approximate
date on which this Proxy Statement and the enclosed proxy were first sent or
given to shareholders was March 31, 1994.
     The enclosed proxy is being solicited by the Board of Directors of the
Company. A shareholder who executes the accompanying proxy may revoke it at any
time before it is voted by filing with the Secretary of the Company a written
revocation or a duly executed proxy bearing a later date, or by attending and
voting in person. All shares represented by valid proxies received pursuant to
this solicitation prior to the meeting and not revoked before their exercise
will be voted, and, if a choice is specified with respect to any matter to be
acted upon, the shares will be voted in accordance with such specification. If
no direction is made in the proxy, the shares will be voted for the nominees for
director named in this Proxy Statement and for the other proposals described
herein.
     The cost of solicitation will be borne by the Company. In addition to the
use of the mails, proxies may be solicited personally or by telephone or
telegram by directors, officers and employees of the Company. It is not expected
that any compensation will be paid for the solicitation of proxies, but brokers
and other custodians, nominees or fiduciaries may be reimbursed for their
expenses in forwarding proxy materials to principals and obtaining their
proxies.
                         VOTING SECURITIES OUTSTANDING
     Only shareholders of record as of the close of business on March 15, 1994,
will be entitled to notice of and to vote at the Annual Meeting. On such date,
the Company had 25,602,200 shares of Class A Common Stock, par value $0.01 per
share ("Common Stock"), issued and outstanding. There are no other voting
securities outstanding. Each share is entitled to one vote. Shareholders do not
have the right to vote cumulatively in the election of directors.
                                       1
 
<PAGE>
     The following are the only persons known to the Company who beneficially
owned more than five percent of the Company's outstanding Common Stock:
<TABLE>
<CAPTION>
                                                                             BENEFICIAL OWNERSHIP (2)(3)
NAME AND ADDRESS (1)                                                            SHARES         PERCENT
<S>                                                                          <C>             <C>
The Capital Group, Inc.                                                       1,911,200(4)      7.5%
  333 South Hope Street
  Los Angeles, CA 90071
Stuart S. Richardson                                                          1,440,051(5)      5.62%
  c/o Piedmont Management Company, Inc.
  80 Maiden Lane
  New York, NY 10038
The Equitable Companies Incorporated                                          1,365,625(6)      5.33%
  787 Seventh Avenue
  New York, NY 10019
</TABLE>
 
(1) Does not include certain persons who may be deemed beneficial owners of more
    than five percent of the Common Stock by reason of their positions as
    trustees of certain trusts. Peter L. Richardson and Robert R. Richardson
    serve as trustees of the H. Smith Richardson Testamentary Trust and the
    Smith Richardson Foundation. Peter L. Richardson additionally serves as
    trustee of the Grace Jones Richardson Testamentary Trust and Robert R.
    Richardson additionally serves as trustee of the Randolph Foundation. The H.
    Smith Richardson Testamentary Trust holds 302,604 shares of Common Stock
    (1.18%), the Smith Richardson Foundation holds 705,173 shares of Common
    Stock (2.76%), the Randolph Foundation holds 287,268 shares of Common Stock
    (1.12%) and the Grace Jones Richardson Testamentary Trust holds 263,695
    shares of Common Stock (1.03%). In addition to shares that are held by these
    entities and that may be deemed beneficially owned by such shareholders,
    Messrs. Peter L. Richardson and Robert R. Richardson, each of whose address
    is c/o Piedmont Financial Company, 230 North Elm Street, Greensboro, NC
    27401, may be deemed to beneficially own 90,617 shares (0.35%) and 106,974
    shares (0.42%), respectively, of Common Stock. As described in footnote (5)
    below, Stuart S. Richardson also serves as a trustee of the H. Smith
    Richardson Testamentary Trust, the Smith Richardson Foundation and the Grace
    Jones Richardson Testamentary Trust and shares held by such entities are
    included in his beneficial ownership.
(2) The descendants of Lunsford Richardson, Sr., their spouses, trusts and
    corporations in which they have interests and charitable organizations
    established by such descendants (collectively referred to as the "Richardson
    Family") beneficially own approximately 6,586,057 shares or 25.45% of the
    Company's Common Stock and consequently may, if they act in concert, be in a
    position to control the management and the affairs of the Company. Such
    number of shares includes 276,652 shares which members of the Richardson
    Family have the right to acquire under presently exercisable options granted
    by the Company under the Amended and Restated Stock Compensation Plan (the
    "Stock Compensation Plan") and the 1989 Stock Option Plan. The individuals
    and institutions constituting the Richardson Family have differing interests
    and may not necessarily vote their shares in the same manner. Furthermore,
    trustees and directors have fiduciary obligations (either individually or
    jointly with other fiduciaries) under which they must act on the basis of
    fiduciary requirements which may dictate positions that differ from their
    personal interests.
(3) Unless otherwise indicated, all shares are owned of record by the persons
    named and the beneficial ownership consists of sole voting power and sole
    investment power.
(4) Ownership as of December 31, 1993 as reported to the Company on a Schedule
    13G dated February 11, 1994. These shares may be deemed to be beneficially
    owned by Capital Guardian Trust Company and Capital
                                       2
 
<PAGE>
    Research and Management Company, operating subsidiaries of The Capital
    Group, Inc. ("Capital"). According to the Schedule 13G, these subsidiaries
    of Capital may be deemed to exercise sole voting power as to 347,000 shares
    and sole investment power with respect to all such shares.
(5) Ownership as of March 15, 1994. Includes 18,000 shares that Mr. Richardson
    has the right to acquire under presently exercisable stock options granted
    to him under the Company's 1989 Stock Option Plan. Also includes 103,042
    shares held by various trusts of which Mr. Richardson is a trustee. Also
    includes 9,370 shares owned by Mr. Richardson's spouse and shares owned by
    various other trusts and a foundation of which Mr. Richardson is a trustee,
    including 302,604 shares held by the H. Smith Richardson Testamentary Trust,
    705,173 shares held by the Smith Richardson Foundation and 263,695 shares
    held by the Grace Jones Richardson Testamentary Trust. Mr. Richardson denies
    beneficial ownership of the shares owned by his spouse. The shares shown as
    beneficially owned do not include 58,648 shares held by a subsidiary of
    Piedmont Management Company, Inc. and 26,702 shares held in trusts for the
    benefit of his children. Mr. Richardson is an officer, director and
    principal shareholder of Piedmont Management Company, Inc. Mr. Richardson
    denies beneficial ownership of the 58,648 shares as well as the shares held
    by such trusts. The shares shown also do not include 29,638 shares held by a
    trust of which Mr. Richardson may be deemed to share investment power, but
    exercise no voting power.
(6) Ownership as of December 31, 1993 as reported to the Company on a Schedule
    13G dated February 9, 1994. These shares may be deemed to be beneficially
    owned by a group consisting of The Equitable Companies Incorporated
    ("Equitable"), AXA (a French holding company), and five French mutual
    insurance companies consisting of AXA Assurances I.A.R.D. Mutuelle, AXA
    Assurances Vie Mutuelle, Alpha Assurances I.A.R.D. Mutuelle, Alpha
    Assurances Vie Mutuelle and Uni Europe Assurance Mutuelle. According to the
    Schedule 13G, the shares are held by subsidiaries of Equitable and were
    acquired for investment purposes. The Schedule 13G states that the group may
    be deemed to exercise sole voting power as to 1,328,675 shares, sole
    investment power as to 1,357,775 shares and shared investment power as to
    7,850 shares.
                        SECURITY OWNERSHIP OF MANAGEMENT
     The following table sets forth information with respect to the beneficial
ownership of the Company's Common Stock, as of March 15, 1994, by its directors,
nominees for election as directors, the executive officers named in the Summary
Compensation Table and by all directors, nominees and officers as a group.
<TABLE>
<CAPTION>
                                                                                     AMOUNT AND NATURE
NAME OF BENEFICIAL OWNER                                                        OF BENEFICIAL OWNERSHIP (1)    PERCENT
<S>                                                                             <C>                            <C>
Stuart S. Richardson.........................................................            1,440,051(2)           5.62  %
Haynes G. Griffin............................................................              828,143(3)           3.21  %
Stephen R. Leeolou...........................................................              769,245(4)           2.98  %
L. Richardson Preyer, Jr.....................................................              775,600(5)           3.01  %
Stephen L. Holcombe..........................................................               54,353(6)            *
Richard C. Rowlenson.........................................................               57,732(7)            *
Doris R. Bray................................................................                3,200(8)            *
Robert M. DeMichele..........................................................                8,000(9)            *
John F. Dille, Jr............................................................               67,884(10)           *
L. Richardson Preyer, Sr.....................................................               98,967(11)           *
Robert A. Silverberg.........................................................              140,281(12)           *
Thomas I. Storrs.............................................................                9,777(13)           *
All Directors, Nominees and Officers as a group (14 persons).................            4,281,602(14)         16.18  %
</TABLE>
 
                                       3
 
<PAGE>
  * Represents less than 1%
 (1) Unless otherwise indicated, all shares are owned of record by the persons
     named and the beneficial ownership consists of sole voting power and sole
     investment power.
 (2) For a detailed description of the nature of Mr. Richardson's beneficial
     ownership, see "Voting Securities Outstanding." The shares shown as
     beneficially owned do not include 58,648 shares owned by a subsidiary of
     Piedmont Management Company, Inc. and do not include 26,702 shares held in
     trusts for the benefit of his children. Mr. Richardson is an officer,
     director and principal shareholder of Piedmont Management Company, Inc. Mr.
     Richardson denies beneficial ownership of the 58,648 shares as well as the
     26,702 shares. The shares shown also do not include 29,638 shares held by a
     trust of which Mr. Richardson may be deemed to share investment power, but
     exercise no voting power.
 (3) Includes 180,129 shares that Mr. Griffin has the right to acquire under
     presently exercisable stock options granted to him under the Company's
     Stock Compensation Plan and its 1989 Stock Option Plan. Also includes 3,514
     shares owned by Mr. Griffin's spouse as to which he shares voting and
     investment power. Does not include 8,814 shares held by trusts, the sole
     beneficiaries of which are Mr. Griffin's sons and the trustee of which is
     Mr. Griffin's brother. Mr. Griffin denies beneficial ownership of the
     foregoing shares owned by his spouse and held by such trusts. The shares
     shown also do not include 49,037 shares held by a trust of which Mr.
     Griffin may be deemed to share investment power, but exercise no voting
     power.
 (4) Includes 205,216 shares that Mr. Leeolou has the right to acquire under
     presently exercisable stock options granted to him under the Company's
     Stock Compensation Plan and its 1989 Stock Option Plan. Does not include
     13,821 shares held by trusts, the sole beneficiaries of which are Mr.
     Leeolou's children and the trustee of which is Mr. Leeolou's brother. Mr.
     Leeolou denies beneficial ownership of the shares held by these trusts. The
     shares shown also do not include 150,000 shares held by a trust of which
     Mr. Leeolou may be deemed to share investment power, but exercise no voting
     power.
 (5) Includes 205,216 shares that Mr. Preyer has the right to acquire under
     presently exercisable stock options granted to him under the Company's
     Stock Compensation Plan and its 1989 Stock Option Plan. Also includes 8,041
     shares owned by Mr. Preyer's spouse as to which he shares voting and
     investment power. Does not include 12,374 shares held by trusts, the sole
     beneficiaries of which are Mr. Preyer's children and the trustee of which
     is Mr. Preyer's sister. Mr. Preyer denies beneficial ownership of the
     foregoing shares owned by his spouse and held by such trusts. The shares
     shown also do not include 165,278 shares held by a trust of which Mr.
     Preyer may be deemed to share investment power, but exercise no voting
     power.
 (6) Includes 33,200 shares that Mr. Holcombe has the right to acquire under
     presently exercisable options granted to him under the Company's Stock
     Compensation Plan and its 1989 Stock Option Plan.
 (7) Includes 22,800 shares that Mr. Rowlenson has the right to acquire under
     presently exercisable options granted to him under the Company's 1989 Stock
     Option Plan. Also includes 18,460 shares owned by Mr. Rowlenson's spouse as
     to which he shares voting and investment power. Does not include 2,699
     shares held by trusts, the sole beneficiaries of which are Mr. Rowlenson's
     children and the trustee of which is Mr. Rowlenson's brother-in-law. Mr.
     Rowlenson denies beneficial ownership of the foregoing shares owned by his
     spouse and held by such trusts.
 (8) Includes 3,000 shares that Mrs. Bray has the right to acquire under
     presently exercisable options granted to her under the Company's Stock
     Compensation Plan. Mrs. Bray is a nominee for election to the Board at the
     Annual Meeting.
                                       4
 
<PAGE>
 (9) Includes 3,000 shares that Mr. DeMichele has the right to acquire under
     presently exercisable options granted to him under the Company's Stock
     Compensation Plan. Does not include 58,648 shares held by a subsidiary of
     Piedmont Management Company, Inc. Mr. DeMichele is a director and officer
     of Piedmont Management Company, Inc.
(10) Includes 28,436 shares that Mr. Dille has the right to acquire under
     presently exercisable options granted to him under the Company's Stock
     Compensation Plan.
(11) Includes 53,436 shares that Mr. Preyer has the right to acquire under
     presently exercisable options granted to him under the Company's Stock
     Compensation Plan and 25,329 shares held by Mr. Preyer's spouse. The shares
     shown do not include 5,798 shares held by a trust of which Mr. Richardson
     may be deemed to share investment power, but exercise no voting power.
(12) Includes 69,957 shares that Mr. Silverberg has the right to acquire under
     presently exercisable options granted to him under the Company's Stock
     Compensation Plan and 30,324 shares that represent his pro rata ownership
     of Common Stock owned by a corporation of which he is an officer, director
     and principal shareholder. Of the shares shown as beneficially owned by Mr.
     Silverberg, he exercises shared voting and investment power with respect to
     30,324 shares and sole voting and investment power with respect to 40,000
     shares.
(13) Includes 3,000 shares that Mr. Storrs has the right to acquire under
     presently exercisable options granted to him under the Company's Stock
     Compensation Plan. Mr. Storrs has elected to retire from the Board at the
     end of his term expiring at the Annual Meeting.
(14) Includes 853,390 shares that directors and officers have the right to
     purchase under presently exercisable options granted to them under the
     Company's Stock Compensation Plan and its 1989 Stock Option Plan.
     Under federal securities laws, the Company's directors, its executive
officers, and any persons holding more than 10 percent of the Company's stock
are required to report their ownership of the Company's stock and any changes in
that ownership to the Securities and Exchange Commission. Specific due dates for
these reports have been established and the Company is required to report in
this proxy statement any failure to file by these dates during fiscal 1993. All
of these filing requirements were satisfied by its directors, officers and 10
percent holders. In making these statements, the Company has relied on the
written representations of its directors, officers and 10 percent holders and
copies of the reports that they have filed with the Commission.
                             ELECTION OF DIRECTORS
     It is intended that the persons named in the accompanying proxy will vote
for the three nominees listed below for directors, unless the authority so to
vote is withheld. A plurality of the votes cast is required to elect each
director, and, as a result, abstentions and broker nonvotes will not affect the
election results if a quorum is present. In the event that any nominee should
not be available to serve for any reason, the proxy holders may vote for
substitute nominees designated by the Board of Directors. The Board of Directors
has no reason to believe any of the nominees named below will be unavailable to
serve as a member of the Board of Directors.
     The Board of Directors of the Company is divided into three classes: Class
I, Class II and Class III. In accordance with this classification, the members
of Class I of the Board of Directors are to be elected at this Annual Meeting.
If elected, the nominees will serve until the 1997 Annual Meeting of
Shareholders. Thomas I.
                                       5
 
<PAGE>
Storrs, currently a member of Class I of the Board of Directors, has elected to
retire from the Board at the end of the term. Doris R. Bray has been nominated
for election, along with the remaining Class I directors. The directors
designated as Class II have been previously elected to serve until the 1995
Annual Meeting of Shareholders and the directors designated as Class III have
been previously elected to serve until the 1996 Annual Meeting of Shareholders.
<TABLE>
<CAPTION>
                                                                                                           DIRECTOR
NAME, AGE AND PRINCIPAL OCCUPATION FOR LAST FIVE YEARS                                                      SINCE
<S>                                                                                                        <C>
NOMINEES FOR THREE-YEAR TERM (CLASS I)
Doris R. Bray, 56, Partner, Schell Bray Aycock Abel & Livingston, L.L.P. (Attorneys at Law),                  --
  1987-present; director, Cone Mills Corporation, 1989-present.
Stuart S. Richardson, 47, Chairman of the Board of the Company, 1985-present; executive of Piedmont          1985
  Management Company, Inc., a diversified financial services holding company, 1985-present, Vice
  Chairman, 1986-present.
Robert A. Silverberg, 59, Chairman of the Board and President of First Denver Corporation and Chairman       1985
  of its subsidiary, First National Bank of Denver, 1981-present; President and Chairman of the Board of
  181 Realty Company, Inc., commercial real estate holding company, 1968-present.
CONTINUING DIRECTORS (CLASS II)
John F. Dille, Jr., 80, Chairman of the Board of Truth Publishing Company, Inc., 1973-present and            1985
  Pathfinder Communications Corp., 1976-present, newspaper publishers and broadcast station operators
  headquartered in Elkhart, IN.
Haynes G. Griffin, 47, President and Chief Executive Officer of the Company, 1984-present.                   1984
L. Richardson Preyer, Sr., 75, Distinguished Fellow in Public Policy, University of North Carolina at        1985
  Greensboro, 1981-1992; director, Piedmont Management Company, Inc., 1982-present.
CONTINUING DIRECTORS (CLASS III)
Robert M. DeMichele, 49, President and Chief Executive Officer of Piedmont Management Company, Inc.,         1987
  1982-present; director, The Navigators Group, Inc.
Stephen R. Leeolou, 38, Executive Vice President and Chief Operating Officer, and Secretary of the           1984
  Company, 1984-present.
L. Richardson Preyer, Jr., 46, Vice Chairman of the Board, Executive Vice President, Treasurer and           1984
  Assistant Secretary of the Company, 1984-present.
</TABLE>
     During 1993, there were six meetings of the Board of Directors of the
Company. Each of the directors attended more than 75% of the total number of
meetings of the Board of Directors and of committees of which he is a member.
     The Board of Directors has a Compensation Committee which met nine times
during 1993. See "Executive Compensation" -- "Compensation Committee Report on
Executive Compensation" and "Compensation Committee Interlocks and Insider
Participation".
     The Board of Directors has an Audit Committee which confers with the
Company's independent auditors and reviews the scope of auditing of the
Company's books and accounts and reports submitted by the officers. The
Committee also reviews, with the independent auditors and appropriate Company
personnel, procedures and methods employed in connection with the Company's
internal audit program and management policies relating to such program. The
Audit Committee met twice during 1993. Members of the Audit Committee are Thomas
I. Storrs, Chairman, Robert M. DeMichele and Robert A. Silverberg.
     The Company has no standing Nominating Committee.
                                       6
 
<PAGE>
                             EXECUTIVE COMPENSATION
SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION
     The following table sets forth cash and certain other compensation paid or
accrued by the Company for its chief executive officer and the four other most
highly compensated executive officers (the "Named Executive Officers") for the
years ended December 31, 1993, 1992 and 1991, respectively:
                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                       LONG TERM COMPENSATION
                                                        ANNUAL COMPENSATION                AWARDS
                                                                                                           PAYOUTS
                                                                          (E)         (F)         (G)
                                                                         OTHER     RESTRICTED  SECURITIES    (H)         (I)
                    (A)                             (C)       (D)        ANNUAL      STOCK     UNDERLYING   LTIP         ALL
                 NAME AND                   (B)   SALARY     BONUS      COMPEN-     AWARD(S)    OPTIONS    PAYOUTS  OTHER COMPEN-
            PRINCIPAL POSITION              YEAR    ($)       ($)      SATION ($)     ($)        (2)(#)      ($)    SATION ($)(3)
<S>                                         <C>   <C>      <C>         <C>         <C>         <C>         <C>      <C>
Haynes G. Griffin                           1993  350,000     170,000        --          --      150,000      --        2,249
  President and Chief Executive Officer     1992  325,000     133,100        --          --           --      --        2,182
                                            1991  325,000  121,012(1)        --          --           --      --          N/A
Stephen R. Leeolou                          1993  315,000     170,000        --          --      150,000      --        2,249
  Executive Vice President and Chief        1992  285,000     133,100        --          --           --      --        2,182
  Operating Officer                         1991  285,000  121,012(1)        --          --           --      --          N/A
L. Richardson Preyer, Jr.                   1993  305,000     170,000        --          --      150,000      --        2,249
  Executive Vice President and Treasurer    1992  285,000     133,100        --          --           --      --        2,182
                                            1991  285,000  121,012(1)        --          --           --      --          N/A
Stephen L. Holcombe                         1993  150,000      40,000        --          --       30,000      --        1,369
  Senior Vice President and Chief           1992  124,000      31,944        --          --           --      --        1,211
  Financial Officer                         1991  116,000   29,063(1)        --          --       15,000      --          N/A
Richard C. Rowlenson                        1993  150,000      40,000        --          --       30,000      --        1,369
  Senior Vice President and General Counsel 1992  124,000      31,944        --          --           --      --        1,211
                                            1991  116,000   29,063(1)        --          --       15,000      --          N/A
</TABLE>
 
(1) Amounts shown are the fair market value on the date of grant of stock
    bonuses granted pursuant to the Company's Stock Compensation Plan.
(2) Options were granted under the Company's 1989 Stock Option Plan.
(3) Amounts shown represent the Company's contribution to its 401(k) Plan.
                                       7
 
<PAGE>
STOCK OPTIONS
     The following table provides details regarding stock options granted to the
Named Executive Officers during 1993.
                       OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                    POTENTIAL REALIZABLE VALUE AT
                                             (B)            (C)                                     ASSUMED ANNUAL RATES OF STOCK
                                          NUMBER OF      % OF TOTAL        (D)                      APPRECIATION FOR OPTION TERM
                                          SECURITIES      OPTIONS       EXERCISE                                 (4)
                                          UNDERLYING     GRANTED TO      OR BASE        (E)
                  (A)                      OPTIONS      EMPLOYEES IN      PRICE      EXPIRATION     (F)        (G)          (H)
                 NAME                      GRANTED      FISCAL YEAR     ($/SHARE)       DATE       0%($)      5%($)       10%($)
<S>                                       <C>           <C>             <C>          <C>           <C>      <C>          <C>
Haynes G. Griffin                           150,000(1)      21.65         23.625       5/23/03       0      2,228,645    5,647,825
Stephen R. Leeolou                          150,000(1)      21.65         23.625       5/23/03       0      2,228,645    5,647,825
L. Richardson Preyer, Jr.                   150,000(1)      21.65         23.625       5/23/03       0      2,228,645    5,647,825
Stephen L. Holcombe                          30,000(2)       4.33         23.375       4/24/03       0        441,012    1,117,612
Richard C. Rowlenson                         30,000(3)       4.33         23.375       4/24/03       0        441,012    1,117,612
</TABLE>
 
(1) Includes 20,314 incentive stock options and 129,686 non-qualified stock
    options granted under the Company's 1989 Stock Option Plan. Options vest
    over a 5-year period beginning 5/24/94.
(2) Includes 6,224 incentive stock options and 23,776 non-qualified stock
    options granted under the Company's 1989 Stock Option Plan. Options vest
    over a 3-year period beginning 4/25/96 and a 5-year period beginning
    4/25/94, respectively.
(3) Includes 10,502 incentive stock options and 19,498 non-qualified stock
    options granted under the Company's 1989 Stock Option Plan. Options vest
    over a 4-year period beginning 4/25/95 and a 5-year period beginning
    4/25/94, respectively.
(4) As required by Securities and Exchange Commission, the amounts shown assume
    a 5% and 10% annual rate of appreciation on the price of the Company's
    Common Stock throughout a 10 year Option Term. There can be no assurance
    that the rate of appreciation assumed for purposes of this table will be
    achieved. The actual value of the stock options to the Named Executive
    Officers and all optionees as a group will depend on the future price of the
    Company's Common Stock. As reflected in the column which assumes a 0% rate
    of appreciation, the options will have no value to the Named Executive
    Officers if the price of the Company's Common Stock does not increase above
    the exercise price of the options. If the price of the Company's Common
    Stock increases, all shareholders will benefit commensurately with the Named
    Executive Officers. On December 31, 1993, there were 25,598,720 shares of
    Common Stock outstanding and the closing price of the Common Stock was
    $29.25. Using the same Assumed Annual Rates of Stock Price Appreciation for
    the Option Term to arrive at Potential Realizable Value shown in the table
    above, the gain to all shareholders as a group at the 5% and 10% rates would
    be $470,892,751 and $1,193,334,684, respectively. The amount of the gain to
    all Named Executive Officers as a percent of the gain to all shareholders
    under these scenarios would be approximately 1.61%.
                                       8
 
<PAGE>
OPTION EXERCISES AND HOLDINGS
     The following table shows stock options exercised by the Named Executive
Officers during 1993, including the aggregate value of gains on the date of
exercise (the "Value Realized"). In addition, this table includes the number of
shares covered by both exercisable and unexercisable stock options as of
December 31, 1993. Also reported are the values for "in-the-money" options which
represent the positive spread between the exercise price of any such existing
stock options and the year-end price of the Common Stock.
   AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND YEAR-END OPTION VALUES
<TABLE>
<CAPTION>
                (A)                       (B)               (C)              (D)           (D)           (E)           (E)
                                                                                                        VALUE OF UNEXERCISED
                                                                            NUMBER OF SECURITIES            IN-THE-MONEY
                                                                           UNDERLYING UNEXERCISED    OPTIONS AT YEAR-END ($)(1)
                                    SHARES ACQUIRED                       OPTIONS AT YEAR-END (#)
               NAME                 ON EXERCISE (#)  VALUE REALIZED ($)  EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
<S>                                 <C>              <C>                 <C>          <C>            <C>          <C>
Haynes G. Griffin                            --                 --         180,129       174,000      3,092,624     1,071,750
Stephen R. Leeolou                           --                 --         205,216       174,000      3,742,879     1,071,750
L. Richardson Preyer, Jr.                    --                 --         205,216       174,000      3,742,879     1,071,750
Stephen L. Holcombe                      15,000            146,250          27,200        44,800        343,400       234,050
Richard C. Rowlenson                         --                 --          16,800        44,700         80,400       233,100
</TABLE>
 
(1) The closing price of the Common Stock on December 31, 1993, was $29.25.
DIRECTORS' FEES
     Five of the nine present directors are not salaried employees of the
Company. For their services, those directors are paid a retainer at an annual
rate of $10,000 plus $500 for the first in-person Board or Board Committee
meeting in any one day, and $300 per day for each telephonic meeting or for each
additional meeting on the same day. Salaried employees receive no additional
compensation for their services as directors.
EMPLOYMENT AND OTHER RELATED AGREEMENTS
     On March 1, 1990, the Company entered into five-year employment agreements
with Messrs. Griffin, Preyer, Jr. and Leeolou. Each agreement provides for a
continuation of salary and benefits for the remaining term of the agreement if
employment is terminated by the Company "other than for cause" as defined in the
agreement or if the executive terminates his employment following a "change in
control" of the Company because (i) his authority and/or responsibility are
substantially reduced, or (ii) he is required to move his residence from
Greensboro, North Carolina, or (iii) his travel obligations are materially
increased without his consent. Each agreement also provides that the executive
will not compete with the Company for the term of the agreement or for one year
following his termination "with cause," whichever is later. In connection with
the employment agreements, the Company implemented an Executive Officer
Long-Term Compensation Plan in which four executive officers participate. Under
this plan, Haynes G. Griffin, Stephen R. Leeolou and L. Richardson Preyer, Jr.
each would earn two cash bonuses of $500,000 each and Stuart S. Richardson would
earn two cash bonuses of $94,000 each if and when the consolidated net profits
of the Company for four profitable consecutive quarters equal or exceed $20
million and $40 million, respectively. In order to be entitled to his bonuses,
the participating executive officer must be employed by the Company at the end
of the applicable period or his employment must have been previously terminated
"other than for cause" prior to a "change of control" or by reason of his death
or permanent disability. If there is a "change of control," the bonuses will
become immediately payable.
                                       9
 
<PAGE>
     Messrs. Richardson, Griffin, Leeolou, Preyer, Jr., and Holcombe own shares
of stock that were granted to them pursuant to certain restricted stock
agreements. The restrictions on such shares have expired. The Company has agreed
that in the event there is a "change in control" (as defined in the agreements
governing the restricted stock) of the Company at any time prior to December 31,
1998, the executives will be reimbursed for the income taxes they pay with
respect to the restricted stock up to an amount that would not be deemed an
"excess parachute payment" for federal income tax purposes (the executive's
average compensation for the preceding five years, multiplied by three). Both
the value of the stock bonuses and the amount of the tax reimbursements should
be deductible items to the Company or an acquiror, as the case may be, for tax
purposes. The restrictions on the stock bonuses will lapse immediately in the
event that, following a "change in control," the executive is terminated "other
than for cause" or the executive's conditions of employment are changed and he
voluntarily terminates his employment as a result, both as defined in the
agreements. The acquiror would also be required to reimburse the executive for
any excise taxes payable by reason of such an acceleration, plus an amount
necessary to reimburse the executive for all additional taxes caused by such
additional payments. Such additional payments are intended to place the employee
in the same position as he would have been had the bonuses not been accelerated.
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
     Decisions on compensation of the Chief Executive Officer and of the other
Named Executive Officers are made by the Company's Compensation Committee (the
"Committee"). Two nonemployee directors serve as members of the Committee:
Robert M. DeMichele, Chairman, and Thomas I. Storrs. In addition, all
compensation decisions regarding the Chief Executive Officer and the other Named
Executive Officers are reviewed and ratified by the full Board of Directors.
     The Company has employed independent consultants since 1986, in connection
with compensation matters, to compile for review and analysis objective survey
information from other companies both within and outside of the industry to
establish a range of benchmarks for salary, bonus, and other incentives for
executive officers with similar positions and responsibilities.
  COMPENSATION PHILOSOPHY
     The Company's compensation policies are designed to attract and retain
competent management. The Board's goal is to provide competitive salaries to its
executive officers and to give them performance incentives to motivate superior
performance on behalf of the Company and its shareholders. The Company has
generally used two types of incentive compensation: annual bonuses, payable in
cash or in stock, and long-term compensation in the form of stock options and
restricted stock bonuses and, in the case of its officer-directors, cash bonuses
linked to specific performance goals. The Committee believes that linking
long-term compensation to the value of the Company's Common Stock is especially
effective because it aligns the interests of management with those of the
Company's shareholders.
  EXECUTIVE OFFICER COMPENSATION
     SALARIES. The salaries of the Named Executive Officers were increased in a
range of 7.02% to 20.97% during 1993. Based upon information furnished by the
compensation consultants, these salaries fall within the range of executive
salaries in competitive companies, among which are companies included in the
peer comparison group in the performance graph.
                                       10
 
<PAGE>
     ANNUAL BONUSES. The Committee considers annual cash and stock bonus awards
as an integral part of the Company's financial incentive package to achieve the
Company's goals. Bonuses for the Chief Executive Officer and other Named
Executive Officers are based upon the Company's performance during the year in a
number of measurable areas. The Company is in an industry that is in a start-up
phase of its history, and, therefore, customary measures of performance, such as
net income, return on assets, and return on shareholders' equity are not
applicable as measures of management performance at this time.
     In making decisions with regard to annual bonuses to Named Executive
Officers, the Committee examines two key areas:
     1. Performance of the Company against the operating and financial targets
        established by the Board of Directors each year by adoption of the
        annual operating plan, and
     2. The specific actions of Named Executive Officers to respond effectively
        to outside factors, such as economic trends and industry competitive
        factors that can impact the Company's operating performance.
     Annual bonuses were determined in early 1994 based upon the Named Executive
Officers' contributions to the Company's achievements in the following
performance areas: net gain in subscribers; reduction of marketing costs per new
subscriber; maintenance of revenue per subscriber; increase in service revenue;
control of operating expenses; increase in operating cash flow; and reduction of
net loss. The Committee's determination of annual bonuses is within its
discretion, and it uses the Company's performance relative to target performance
contained in the Company's operating plan as a standard in assessing the
performance of the Named Executive Officers. The performance areas mentioned
above were assessed individually and in the aggregate in relation to the
achievement of the Company's operating plan.
     The Committee approved in early 1994 cash bonuses for the Named Executive
Officers ranging from 21.05% to 35.79% of their total cash compensation based on
the Company's performance for the past year, which the Committee judged to be
outstanding.
     LONG-TERM COMPENSATION. The Company's long-term incentive compensation
awards are designed to encourage the retention of key executives. Long-term
compensation for the Chief Executive Officer and other officer-directors,
including Messrs. Leeolou and Preyer, Jr., consists of two elements, both of
which have been in place for some time: (i) restricted stock bonuses and stock
options, and (ii) a long-term cash incentive bonus.
     RESTRICTED STOCK BONUSES AND STOCK OPTIONS. The Company currently has a
Stock Compensation Plan and a 1989 Stock Option Plan, both of which provide for
the grant of incentive and nonqualified stock options. The Stock Compensation
Plan also permits the grant of restricted stock bonuses. The Committee
administers these plans and determines, in its discretion, what grants will be
made thereunder. Under these plans, stock options were granted to Named
Executive Officers in 1987, 1990 and 1993. For options granted in 1993, see
Notes 1, 2 and 3 under "Stock Options" above for vesting schedule. The Company
proposes to replace these plans with a new plan, which will be considered by
shareholders at the Annual Meeting. See "Proposal to Approve the 1994 Long-Term
Incentive Plan" below.
                                       11
 
<PAGE>
     LONG-TERM CASH INCENTIVES. A long-term cash bonus opportunity was
established in 1990 under the Company's Executive Officer Long-term Incentive
Compensation Plan, which was adopted in conjunction with employment agreements
between the Company and its officer-directors. It is a bonus opportunity
pursuant to which Messrs. Griffin, Preyer, Jr. and Leelou can earn two bonuses
of $500,000 each at any time prior to September 30, 1998 if the Company achieves
certain profitability levels. See "Employment and Other Related Agreements"
above.
  COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
     SALARY. The salary of Haynes G. Griffin, the Chief Executive Officer, was
increased 7.7% in 1993, which was the first increase since 1990. Based upon
information furnished by the compensation consultants, Mr. Griffin's salary
falls within the benchmark range of other salaries for chief executive officers
of competitor companies, among which are companies included in the peer
comparison group in the performance graph.
     ANNUAL BONUS. The Committee approved in early 1994 a cash bonus for Mr.
Griffin of $170,000, which represents 32.69% of his total cash compensation. In
determining the amount of Mr. Griffin's bonus, the Committee recognized the
achievements detailed under "Executive Officer Compensation -- Annual Bonuses"
above.
     LONG-TERM COMPENSATION. In 1993, Mr. Griffin was granted an option to
purchase 150,000 shares of Common Stock under the Company's 1989 Stock Option
Plan. The option is subject to the vesting provisions described in Note 1 under
"Stock Options" above.
            Robert M. DeMichele                     Thomas I. Storrs
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
     Robert M. DeMichele, a member of the Company's Compensation Committee, is a
director and executive officer of Piedmont Management Company, Inc. Haynes G.
Griffin, Chief Executive Officer of the Company, serves on the Board of
Directors of Piedmont Management Company, Inc.
                                       12
 
<PAGE>
PERFORMANCE GRAPH
     The graph shown below is a line-graph presentation comparing the Company's
cumulative, five-year shareholder return on an indexed basis with the S&P 500
Stock Index, a Peer Comparison Group of cellular telephone companies and the
Hambrecht & Quist Technology Stock Index.
          COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL SHAREHOLDER RETURN


            (Comparison Graph appears here, see appendix)


 Assumes an initial investment of $100 on December 31, 1988 and reinvestment of
                                   dividends.
        Based on quarterly dividends and quarterly closing stock prices.
(diamond)   Vanguard Cellular Systems, Inc.
(solid box) S&P 500 Stock Index, a broad based index of industrial and service
            companies.
(circle)    Peer Comparison Group, an index of the following cellular telephone
            companies: Associated Communications; Cellular Communications, Inc.;
            Cellular, Inc.; Celutel, Inc.; United States Cellular Corporation; 
            and McCaw Cellular Communications, Inc.
  *         Hambrecht & Quist Technology Stock Index, a published index of
            approximately 200 companies in computer software and hardware,
            communications, semi-conductor and high technology health care
            industries.
                                       13
 
<PAGE>
             PROPOSAL TO APPROVE THE 1994 LONG-TERM INCENTIVE PLAN
     On March 25, 1994, the Board of Directors adopted, subject to shareholder
approval, the 1994 Long-Term Incentive Plan (the "Plan"). The Plan is intended
to induce those persons who are in a position to contribute materially to the
success of the Company to remain with the Company, to offer them rewards in
recognition of their contributions to the Company's progress and to offer them
incentives to continue to promote its best interests. Under the Plan, the
Company may grant stock options, stock appreciation rights, unrestricted stock,
restricted stock and performance shares to employees and nonemployee directors
of the Company. The Plan will replace the Company's 1989 Stock Option Plan and
its Amended and Restated Stock Compensation Plan, both of which will be
terminated if the Plan is approved.
DESCRIPTION OF PLAN
     The Plan provides for the grant of options and awards of up to 2,000,000
shares of the Company's Class A Common Stock, par value $.01 per share ("Common
Stock"). No single person may receive grants and awards under the Plan
aggregating more than 350,000 shares of Common Stock over the 10-year life of
the Plan. The number and class of shares available under the Plan may be
adjusted in the event of stock splits and combinations, stock dividends and
similar changes in the capitalization of the Company. No grants or awards may be
made under the Plan after March 24, 2004.
     Awards may be granted under the Plan to officers (including officers who
are also directors) and other executive and supervisory employees of the Company
and to directors who are not employees of the Company, except that only
employees (including those who are officers and directors) will be eligible to
receive Incentive Stock Options. The Company has 13 officers and directors, who
are eligible under the Plan. The Company estimates that approximately 50
additional employees will also be eligible to participate in the Plan.
     The Plan provides that the Board of Directors may terminate, amend or
revise the terms of the Plan except that shareholder approval is required to (i)
increase the aggregate number of shares of Common Stock issuable under the Plan,
(ii) change the minimum purchase price for shares that may be received by
exercise of stock options or stock appreciation rights under the Plan, (iii)
increase the maximum duration established under the Plan for any award, or (iv)
permit the granting of an award to any person other than as specified under the
Plan.
     The Plan provides that stock options and stock appreciation rights that
have not been exercised and restricted stock and performance shares that are
subject to restrictions under the Plan may not be transferred by a participant
except by will or applicable laws of descent and distribution. The Plan provides
that the Company may require payment, or withhold payments made under the Plan,
in order to satisfy applicable tax withholding requirements.
     The Plan is administered by a Committee appointed by the Board of Directors
(the "Committee"). The Committee must consist of no fewer than two members, each
of whom is an "outside director" of the Company, as defined in Section 162(m) of
the Internal Revenue Code of 1986 (the "Code"), and a disinterested person
within the meaning of Rule 16b-3 of the Securities Exchange Act of 1934. The
Committee has sole authority over the grant of options and other awards under
the Plan and for the administration of the Plan.
     Any shares of Common Stock that are subject to options or other awards
under the Plan and are not issued, or are issued but have not vested, prior to
termination of the grant or award may again be made the subject of grants and
awards under the Plan.
     The closing market price of the Common Stock as reported on NASDAQ on March
21, 1994, was $28.75 per share.
                                       14
 
<PAGE>
     STOCK OPTIONS AND STOCK APPRECIATION RIGHTS. The Plan permits the granting
of incentive stock options ("ISOs") and nonqualified stock options. Stock
appreciation rights may be awarded either in tandem with stock options ("Tandem
SARs") or on a stand-alone basis ("Nontandem SARs").
     The price of shares subject to options granted under the Plan will be
determined by the Committee at the time of grant, but may not be less than 100%
of the fair market value of the Common Stock at the time of the grant. The
option price determined with respect to an option will also be applicable in
connection with the exercise of any Tandem SAR granted with respect to such
option. The exercise, or base, price of a Nontandem SAR will be determined by
the Committee, but may not be less than 100% of the fair market value of the
Common Stock at the time of grant. The appreciation in the Common Stock that
determines the number of shares to be issued to a Nontandem SAR recipient will
be the excess of the fair market value of the shares subject to the SAR at the
time of exercise over the base price of the shares.
     The Committee will determine at the time of grant the terms under which
stock options and stock appreciation rights will vest and become exercisable. No
stock option may expire later than 10 years from the date of grant. No ISO may
be granted to a participant who owns, at the time of the grant, stock
representing more than 10% of the total voting power of all classes of stock of
the Company (a "10% Shareholder") unless the option price for the shares subject
to such ISO is at least 110% of the fair market value on the date of grant and
such ISO award is exercisable only within five years after its date of grant. In
addition, the total fair market value of a share subject to ISOs which are
exercisable for the first time by an eligible participant in a given calendar
year may not exceed $100,000, valued as of the date of the ISO's grant. ISOs may
not be granted more than 10 years after the date of adoption of the Plan by the
Board.
     Upon surrender of a Tandem SAR and the related unexercised option, the
participant will be entitled to receive shares of Common Stock having an
aggregate fair market value equal to (i) the then fair market value of the
shares subject to the unexercised option, less (ii) the aggregate option price
specified in the option. Upon exercise of all or a portion of a Tandem SAR, the
related option will be cancelled with respect to a proportionate number of
shares of Common Stock. Upon surrender of a Nontandem SAR, the participant will
be entitled to receive shares of Common Stock having an aggregate fair market
value equal to (i) the then fair market value of the shares covered by the
Nontandem SAR, less (ii) the aggregate base price of such shares specified by
the Committee. The Committee, in its discretion, may cause all or any portion of
the payment to be made in cash in lieu of Common Stock. In that event, the
number of shares of Common Stock issuable under this Plan will be reduced by the
number of shares to which the cash payment relates. The maximum number of shares
that may be awarded under the Plan to the person receiving such cash payment
will also be reduced in the same manner. Any fractional shares resulting from
the exercise of an SAR will be paid in cash.
     Unexercised options and stock appreciation rights will terminate if a
participant ceases to be employed by or otherwise terminates his relationship
with the Company for any reason other than death or disability, unless otherwise
provided in the applicable grant. In the event of death or disability, options
and stock appreciation rights shall expire within one year, unless the grant
provides otherwise.
     UNRESTRICTED STOCK. Unrestricted stock may be granted to persons eligible
under the Plan at the discretion of the Committee. No payment is required upon
receipt of unrestricted stock.
     RESTRICTED STOCK. Restricted stock may be issued under the Plan, subject to
restrictions and conditions as determined by the Committee. Restricted stock
will be held in escrow and may not be sold or otherwise transferred until the
restrictions imposed on the stock have lapsed. However, the participant will
have other rights associated with ownership of such restricted stock, including
the right to vote and to receive dividends. Restricted
                                       15
 
<PAGE>
stock will be forfeited if the participant dies or terminates employment or
association with the Company prior to lapse of the restrictions on the shares,
unless otherwise provided in the grant.
     PERFORMANCE SHARES. Performance shares confer upon the participant the
right to receive a specified number of shares of Common Stock contingent upon
the achievement of performance objectives within a specified period (not to
exceed ten years) as determined by the Committee. If performance objectives are
achieved, the Committee may distribute cash equal to the fair market value of
the Common Stock in lieu of Common Stock. In that event, the number of shares of
Common Stock issuable under this Plan will be reduced by the number of shares to
which the cash payment relates. The maximum number of shares that may be awarded
under the Plan to the person receiving such cash payment will also be reduced in
the same manner. A grant of performance shares will terminate if the participant
dies or terminates employment or association with the Company prior to achieving
the applicable performance objectives, unless otherwise provided in the grant.
     PERFORMANCE-BASED COMPENSATION GRANTS. Stock options and stock appreciation
rights granted under the Plan are exercisable at not less than 100% of fair
market value of the underlying shares at the time of grant, which should
preserve any federal income tax deduction available to the Company at the time
of exercise. The Plan provides that the Committee may also designate restricted
stock awards and performance share awards performance-based compensation grants
within the meaning of Section 162(m) of the Code in order to preserve such
deductions. Performance-based compensation grants will be subject to the
achievement of an objective performance goal or goals established in writing by
the Committee prior to the employee's performance of the relevant services and
while the outcome under the goal or goals is substantially uncertain. The
performance goals established by the Committee with respect to a specific grant
must be based on one or more of the following criteria: net gains in the number
of Company subscribers; achieving targeted revenues per subscriber; achieving
targeted marketing costs per net new subscriber; increases in service revenue;
control of operating expenses; increases in operating cash flow; increases in
operating income; reduction in net loss; and achieving and increasing net
income.
FEDERAL INCOME TAX CONSEQUENCES
     ISOs granted under the Plan are intended to qualify as "incentive stock
options" under Section 422 of the Internal Revenue Code (the "Code"). The grant
of an ISO generally does not result in taxable income to the participant at the
time of grant or at the time of exercise. However, for any year, in which Common
Stock is purchased upon exercise of the option, the difference between the fair
market value of the Common Stock at the time of exercise and and its cost to the
participant will be a tax preference item for purposes of computation of the
employee's alternative minimum tax under Section 55 of the Code. If the
participant exercises the option and then sells the Common Stock purchased under
the option at a gain, the excess of the sales price of the Common Stock over its
cost to the participant will be taxable as a long-term capital gain if the sale
is made more than two years from the granting of the option and more than one
year from the transfer of the stock to the participant. If the sale is made
within two years after the granting of the option or within one year after the
Common Stock is transferred to the participant and if sales proceeds exceed the
fair market value of the Common Stock on the date of exercise, the participant
generally will recognize ordinary income, equal to the fair market value of the
Common Stock on the date of exercise less the option price, and capital gain
(long-term or short-term as the case may be), equal to the amount realized in
excess of the fair market value of the Common Stock on the date of exercise. No
tax deduction generally will be available to the Company as a result of the
granting of ISOs, the exercise of such options, or the sale by participants of
the Common Stock purchased. However, the Company will be entitled to a deduction
in an amount equal to the ordinary income, if any, realized by a participant on
the sale of Common Stock purchased pursuant to the exercise of an ISO.
                                       16
 
<PAGE>
     Nonqualified stock options granted under the Plan are not intended to
qualify as ISOs under the Code. The grant of a nonqualified stock option will
not result in taxable income to the participant or a deduction to the Company.
On the date any such option is exercised, a participant generally will be deemed
to receive ordinary income equal to the amount by which the fair market value of
the Common Stock on the exercise date exceeds the option price, and the Company
will generally receive a deduction in the same amount.
     There will be no federal income tax consequences to either the participant
or the Company upon the grant of a stock appreciation right. However, the
participant generally will recognize ordinary income upon the exercise of a
stock appreciation right in an amount equal to the aggregate amount of cash and
the fair market value of the shares of Common Stock received upon exercise, and
the Company will generally receive a deduction in the same amount.
     Participants will recognize taxable income at the time unrestricted stock
is received under the Plan. The Company will be entitled to a deduction equal to
the amount includable in the participant's income.
     In general, there will be no federal income tax consequences to either the
Company or the participant upon the grant of restricted stock or the right to
receive performance shares until the restrictions lapse or the performance goals
achieved, as the case may be. At that time, the participant will recognize
taxable income equal to the then fair market value of the Common Stock and the
Company will generally receive a corresponding deduction. However, with respect
to restricted stock grants, participants may elect, within 30 days after the
date of grant, to recognize ordinary income equal to the fair market value of
the restricted stock on the date of grant and the Company will be entitled to a
corresponding deduction at that time.
VOTE REQUIRED
     Approval of the Plan will require the affirmative vote of the holders of a
majority of the shares of the Company's Common Stock, present in person or by
proxy, and entitled to vote at the meeting. Abstentions and broker nonvotes will
have the effect of a vote against the proposal.
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO APPROVE THE
1994 LONG-TERM INCENTIVE PLAN.
                              INDEPENDENT AUDITORS
     The accounting firm of Arthur Andersen & Co. has been selected by the Board
of Directors as independent auditors of the Company for the fiscal year ending
December 31, 1994. Arthur Andersen & Co. has conducted the audit of the
Company's year-end financial statements since its inception.
     A representative of Arthur Andersen & Co. is expected to be present at the
Annual Meeting and will be given the opportunity to make a statement if he
desires to do so. Such representative will be available to respond to questions
relating to the audit of the Company's 1993 financial statements.
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF THE SELECTION
OF ARTHUR ANDERSEN & CO. AS INDEPENDENT AUDITORS.
                                       17
 
<PAGE>
                         PROPOSAL OF SECURITIES HOLDERS
     A proposal of a security holder of the Company intended to be presented at
the next Annual Meeting of Shareholders must be received at the Company's
principal executive offices on or before December 1, 1994 in order to be
considered for inclusion in the Company's Proxy Statement and form of proxy
relating to that meeting.
                                 OTHER MATTERS
     Management is not aware of any matter to be brought before the Annual
Meeting other than the matters described herein. However, if other matters do
come before the meeting, it is the intention of the persons named in the
accompanying form of proxy to vote said proxy in accordance with their judgment
on such matters.
                                          By Order of the Board of Directors
March 31, 1994
                                       18
 <PAGE>
                        VANGUARD CELLULAR SYSTEMS, INC.
PROXY
                    PROXY FOR ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD MAY 4, 1994.
                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
    The undersigned hereby appoints Stuart Smith Richardson, Haynes G. Griffin
and Stephen R. Leeolou, or any of them, proxies with full power of substitution
to vote all shares of Class A Common Stock of Vanguard Cellular Systems, Inc.
standing in the name of the undersigned at the Annual Meeting of Shareholders of
the Company to be held May 4, 1994, and any adjournment thereof:
<TABLE>
<S>                                         <C>                                         <C>
1. Election of Directors (Class I):         For all nominees listed below               Withhold authority to vote for
                                            (except as indicated to the contrary        all nominees listed below [ ].
                                            below) [ ].
</TABLE>
           Doris R. Bray, Stuart S. Richardson, Robert A. Silverberg
To withhold authority to vote for any nominee or nominees, write the nominee's
name in the space provided below.
2. To approve the 1994 Long-Term Incentive Plan of the Company.
                     FOR [ ]        AGAINST [ ]        ABSTAIN [ ]
                          (Continued on reverse side)

<PAGE>
3. To ratify appointment of Arthur Andersen & Co. as the Company's auditors for
   1994. FOR [ ]    AGAINST [ ]    ABSTAIN [ ]
4. In their discretion, the proxies are authorized to vote upon such other
   business as may properly come before the meeting.
    THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR THE NOMINEES NAMED IN THE PROXY STATEMENT AND FOR PROPOSALS 2, AND
3.
    Please sign exactly as name appears below. When shares are held by joint
tenants, both should sign. When signing as attorney, as executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by President or other authorized officer. If a
partnership, please sign in partnership name by authorized person.
                                           Dated                          , 1994
                                                         Signature
                                                         Signature

*****************************APPENDIX***********************************

On the letter to the Shareholders a Vanguard logo appears where indicated.
Also on the Shareholders letter, a signature of Haynes G. Griffin 
appears.



On the NOTICE OF ANNUAL MEETING OF SHAREHOLDERS page, a signature 
of Stephen R. Leeolou appears where indicated.



On page 13 a Comparison Graph appears with the following plot points:

    COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL SHAREHOLDER RETURN

                    12/31/88  12/31/89  12/31/90  12/31/91  12/31/92  12/31/93

Vanguard Cellular    $100      $173      $116       $134      $132       $144

S&P 500              $100      $132      $127       $166      $179       $197

Peer Group 
 Composite           $100      $113       $70       $111      $123       $189

H & Q Technology 
 Index               $100      $109       $99       $147       $169      $180




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