COLONELS INTERNATIONAL INC
DEF 14A, 1999-06-15
MOTOR VEHICLE PARTS & ACCESSORIES
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<PAGE>
                               SCHEDULE 14A
                              (RULE 14A-101)
                  INFORMATION REQUIRED IN PROXY STATEMENT

                         SCHEDULE 14A INFORMATION
        PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                           EXCHANGE ACT OF 1934

          Filed by the Registrant   [X]

          Filed by a Party other than the Registrant   [ ]

          Check the appropriate box:

          [ ]  Preliminary Proxy Statement

          [X]  Definitive Proxy Statement

          [ ]  Definitive Additional Materials

          [ ]  Soliciting Material pursuant to Rule 14a-11(c) or Rule
               14a-12

          [ ]  Confidential, for Use of the Commission Only (as Permitted
               by Rule 14a-6(e)(2))

                     THE COLONEL'S INTERNATIONAL, INC.
- ---------------------------------------------------------------------------
             (Name of Registrant as Specified in Its Charter)


- ---------------------------------------------------------------------------
 (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

 [X] No fee required.

 [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
     11.

     (1)  Title of each class of securities to which transaction applies:
     ----------------------------------------------------------------------
     (2)  Aggregate number of securities to which transaction applies:
     ----------------------------------------------------------------------
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
          the filing fee is calculated and state how it was determined):
     ----------------------------------------------------------------------

<PAGE>
     (4)  Proposed maximum aggregate value of transaction:
     ----------------------------------------------------------------------
     (5)  Total fee paid:
     ----------------------------------------------------------------------

 [ ] Fee paid previously with preliminary materials.

 [ ] Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
was paid previously.  Identify the previous filing by registration
statement number, or the Form or Schedule and the date of its filing.

     (1)  Amount previously paid:
     ----------------------------------------------------------------------
     (2)  Form, Schedule or Registration Statement No.:
     ----------------------------------------------------------------------
     (3)  Filing party:
     ----------------------------------------------------------------------
     (4)  Date filed:
     ----------------------------------------------------------------------






























<PAGE>
                  [THE COLONEL'S INTERNATIONAL, INC. LOGO]


                          5550 OCCIDENTAL HIGHWAY
                         TECUMSEH, MICHIGAN 49286


                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

- ---------------------------------------------------------------------------

     The annual meeting of shareholders of The Colonel's International,
Inc. (the "Company") will be held at the Company's offices at 5550
Occidental Highway, Tecumseh, Michigan, on Wednesday, June 30, 1999, at
10:00 a.m. local time, for the following purposes:

     1.   To elect two Directors to the Board of Directors.

     2.   To transact any other business that may properly come before the
          meeting.

     Shareholders of record at the close of business on May 31, 1999 are
entitled to notice of and to vote at the meeting and any adjournment of the
meeting.  The following Proxy Statement and enclosed form of proxy are
being furnished to holders of the Company's Common Stock on and after June
16, 1999.


                              By Order of the Board of Directors,

                              /s/ Donald J. Williamson

                              Donald J. Williamson, Chairman of the Board
                              and Chief Executive Officer


June 16, 1999


          IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE
            MEETING.  EVEN IF YOU EXPECT TO ATTEND THE MEETING,
             PLEASE SIGN, DATE AND RETURN YOUR PROXY PROMPTLY.








<PAGE>
                     THE COLONEL'S INTERNATIONAL, INC.

                      ANNUAL MEETING OF SHAREHOLDERS

                               TO BE HELD ON
                               JUNE 30, 1999


                              PROXY STATEMENT

     This Proxy Statement and the enclosed proxy are being furnished to the
holders of Common Stock, $0.01 par value, of The Colonel's International,
Inc. (the "Company") on and after June 16, 1999 in connection with the
solicitation by the Company's Board of Directors of proxies for use at the
annual meeting of shareholders to be held on June 30, 1999, and at any
adjournment of that meeting.  The annual meeting will be held at the
Company's new offices at 5550 Occidental Highway, Tecumseh, Michigan, at
10:00 a.m. local time.

     The purpose of the annual meeting is to consider and vote upon: (1)
the election of two Directors to the Board of Directors and (2) such other
business as may properly come before the meeting.

     If a proxy in the form distributed by the Company is properly executed
and returned to the Company, the shares represented by that proxy will be
voted at the annual meeting of shareholders and at any adjournment of that
meeting.  If a shareholder specifies a choice, the proxy will be voted as
specified.  If no choice is specified, the shares represented by the proxy
will be voted for the election of all nominees of the Board of Directors
named in this Proxy Statement.  The Company's management does not know of
any other matter to be presented at the annual meeting.  If other matters
are presented, all shares represented by the proxy will be voted in
accordance with the judgment of the persons named as proxies with respect
to those other matters.

     A proxy may be revoked at any time prior to its exercise by written
notice delivered to the Secretary of the Company.  A proxy may also be
revoked by attending and voting at the annual meeting.

     Solicitation of proxies will be made initially by mail.  Directors,
officers and employees of the Company may also solicit proxies in person or
by telephone without additional compensation.  In addition, proxies may be
solicited by nominees and other fiduciaries who may mail material to or
otherwise communicate with the beneficial owners of shares held by them.
All expenses of solicitation of proxies will be paid by the Company.





<PAGE>
                           ELECTION OF DIRECTORS

     The Board of Directors has nominated the following two persons for
election to the Company's Board of Directors:

                             J. Daniel Frisina
                               Ronald Rolak

     It is the intent of the persons named in the accompanying proxy to
vote for the election of the two nominees listed above.  The proposed
nominees are willing to be elected and to serve.  If either nominee is
unable to serve or is otherwise unavailable for election, which is not
contemplated, the incumbent Directors may or may not select a substitute
nominee.  If a substitute nominee is selected, all proxies will be voted
for the person so selected.  If a substitute nominee is not selected, all
proxies will be voted for the election of the remaining nominees.  Proxies
will not be voted for a greater number of persons than the number of
nominees named.

     A plurality of the shares represented in person or by proxy and voting
at the meeting is required to elect Directors.  For the purpose of counting
votes on the election of Directors, abstentions, broker non-votes and other
shares not voted will not be counted as shares voted, and the number of
shares for which a plurality is required will be reduced by the number of
shares not voted.

     The shares represented by proxies received from the Company's
shareholders will be voted FOR election of the Board's nominees for
Directors unless instructions to withhold a vote for any nominee are
specified in the proxy.  The Company has been informed by the holders of
approximately 97% of the shares entitled to vote that they intend to vote
in favor of the Board's nominees.

     Certain biographical information concerning the nominees listed above
is set forth below under the heading "Board of Directors."

                   THE BOARD OF DIRECTORS RECOMMENDS A
            VOTE FOR THE ELECTION OF ALL NOMINEES AS DIRECTORS
                 ---

                             VOTING SECURITIES

     Holders of record of Common Stock at the close of business on May 31,
1999 will be entitled to notice of and to vote at the annual meeting and
any adjournment of the meeting.  As of May 31,1999, there were 24,518,326
shares of Common Stock outstanding, each having one vote on each matter
presented for shareholder action.  Shares cannot be voted unless the
shareholder is present at the meeting or represented by proxy.

                                     2
<PAGE>
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

       The following table sets forth information concerning the number of
shares of Common Stock held by each shareholder who is known to the
Company's management to be the beneficial owner of more than 5% of the
outstanding shares of the Company's Common Stock as of May 31, 1999:

<TABLE>
<CAPTION>
    NAME AND ADDRESS                AMOUNT OF        NATURE OF
     OF BENEFICIAL                  BENEFICIAL       BENEFICIAL                              PERCENT OF
 OWNER OF COMMON STOCK              OWNERSHIP        OWNERSHIP                               CLASS<F1>
 ---------------------              ---------        ---------                               ----------
<S>                            <C>                  <C>                                      <C>
Donald J. Williamson<F2>        11,934,580 shares    Sole voting and investment power         48.55%
5550 Occidental Highway                  0 shares    Shared voting and investment power        0.00%
Tecumseh, MI 49286

Patsy L. Williamson<F2>         11,639,870 shares    Sole voting and investment power         47.35%
5550 Occidental Highway                  0 shares    Shared voting and investment power        0.00%
Tecumseh, MI 49286
<FN>
- ----------------
<F1> See note 1 to the following table.
<F2> See note 2 to the following table.
</FN>
</TABLE>


SECURITY OWNERSHIP OF MANAGEMENT

       The following table shows the beneficial ownership of shares of
Common Stock, held as of May 31, 1999 by each Director and nominee for
election as a Director, each of the named executive officers and by all
Directors and executive officers of the Company as a group:

<TABLE>
<CAPTION>
         NAME                        AMOUNT OF        NATURE OF
    OF BENEFICIAL                    BENEFICIAL       BENEFICIAL                            PERCENT OF
OWNER OF COMMON STOCK                OWNERSHIP        OWNERSHIP                             CLASS<F1>
- ---------------------                ---------        ---------                             ----------
<S>                          <C>                     <C>                                   <C>
John Carpenter                         0 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

J. Daniel Frisina<F3><F4>          8,560 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

                                     3
<PAGE>
Ted M. Gans<F3><F4>                8,560 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

Mark German<F5>                  309,876 shares       Sole voting and investment power       1.26%
                                       0 shares       Shared voting and investment power      <F*>

Donald R. Gorman<F3><F4>          10,185 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

Ronald Rolak                           0 shares       Sole voting and investment power        <F*>
                                   1,000 shares       Shared voting and investment power      <F*>

Richard S. Schoenfeldt<F6>         5,000 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

William Singleterry<F6>            5,000 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

Mark D. Stevens<F3>                5,665 shares       Sole voting and investment power        <F*>
                                       0 shares       Shared voting and investment power      <F*>

Donald J. Williamson<F2><F3>  11,934,580 shares       Sole voting and investment power      48.55%
                                       0 shares       Shared voting and investment power      <F*>

Directors and officers        12,287,426 shares       Sole voting and investment power      49.99%
as a group                         1,000 shares       Shared voting and investment power      <F*>
<FN>
______________________________________
<F*> Does not exceed 1%.

<F1> PERCENTAGES:  The percentages set forth in this column were calculated
     on the basis of (i) 24,518,326 Common Stock outstanding as of May 31,
     1999, plus (ii) 62,375 shares of Common Stock subject to options that
     were exercisable on May 31, 1999 or that will become exercisable
     within 60 days after May 31, 1999.  Shares subject to such options are
     considered to be outstanding for purposes of this chart.

<F2> THE WILLIAMSONS:  In the January 1996 mergers by which Brainerd
     International, Inc. ("Brainerd"), the Company's predecessor, merged
     with and into the Company and by which The Colonel's, Inc. ("The
     Colonel's") became a wholly owned subsidiary of the Company, a total
     of 23,500,000 shares of Common Stock in the Company were issued to
     Donald J. Williamson and Patsy L. Williamson, proportionate to their
     ownership of shares of common stock of The Colonel's.  Mrs. Williamson
     also has options to acquire 7,370 shares of Common Stock that were
     exercisable as of May 31, 1999.  Mrs. Williamson resigned as a
     Director of the Company in 1998.


                                     4
<PAGE>
<F3> STOCK OPTION GRANTS TO DIRECTORS: Pursuant to the Company's 1995 Long-
     Term Incentive Plan (the "LTIP"), the Company's Board of Directors in
     February 1997 granted to each person who was then a non-employee
     Director of the Company (Mrs. Williamson, Ben C. Parr, Mr. Gorman,
     John Darcy, Mr. Frisina and Mr. Gans) options to acquire up to 5,000
     shares of Common Stock.  These stock options are currently
     exercisable.  At that time, the Board of Directors also granted Mr.
     Stevens options to acquire 5,000 shares of Common Stock, which options
     are currently exercisable.

<F4> AUTOMATIC STOCK OPTION GRANTS TO NON-EMPLOYEE DIRECTORS:   Under the
     LTIP, each non-employee Director of the Company receives an automatic
     grant of options in March and September of each year.  The number of
     shares subject to each option started at 500 when the LTIP was
     inaugurated in 1996.  Under the terms of the LTIP, for each grant
     after that time the number of shares subject to each option increases
     by 5% from the previous grant.  When a new non-employee Director is
     elected or appointed to the Board, he or she will immediately receive
     an option in an amount equal to the last grant.  Messrs. Frisina,
     Gans, Parr and Gorman and Mrs. Williamson were each granted options to
     purchase 635 shares of Common Stock on March 1, 1998, and Messrs.
     Frisina, Gans, Parr, Gorman and Stevens were each granted options to
     purchase 665 shares of Common Stock on September 1, 1998.  All of
     these options are currently exercisable.  Mr. Parr resigned as a
     Director of the Company in April 1999.

<F5> MARK GERMAN: Mr. German is the former majority shareholder of Rugged
     Liner, Inc. and three related companies that were acquired by the
     Company in 1998 (the "Rugged Liner Companies").  In these
     acquisitions, Mr. German was issued a total of 413,167 shares of the
     Company's Common Stock.  Mr. German's father, mother and sister each
     were issued 13,620 shares of Common Stock.  Mr. German disclaims
     beneficial ownership of the shares owned by his family members and
     such shares are not included in the number shown in the table.  In
     March 1999, Mr. German exercised a put option granted to him pursuant
     to the Rugged Liner merger agreement and the Company redeemed 103,291
     of his shares of Common Stock at a price of $8.203 per share.

<F6> STOCK OPTION GRANTS TO OFFICERS: In February 1997, each of Mr.
     Schoenfeldt and Mr. Singleterry was granted options to acquire up to
     5,000 shares of Common Stock.  These stock options are currently
     exercisable. Mr. Schoenfeldt resigned from the Company in June 1999.
</FN>
</TABLE>





                                     5
<PAGE>
                            BOARD OF DIRECTORS

  The Company's Board of Directors currently consists of six members,
one of which is standing for reelection.  The members of the Company's
Board of Directors are (in alphabetical order): J. Daniel Frisina, Ted M.
Gans, Mark German, Donald R. Gorman, Mark D. Stevens and Donald J.
Williamson.  Ben C. Parr resigned as a Director in April 1999.

  The Company's Board of Directors is classified into three groups, only
one of which stands for reelection at each annual meeting of shareholders.
The terms of the current Directors are as follows:

<TABLE>
<CAPTION>
                           DIRECTOR          TERM EXPIRES
                           --------          ------------
<S>           <C>                               <C>
                  J. Daniel Frisina              1999
                        Ted M. Gans              2001
                        Mark German              2000
                   Donald R. Gorman              2001
                    Mark D. Stevens              2000
               Donald J. Williamson              2001
</TABLE>


              NOMINEES FOR DIRECTOR - TERMS EXPIRING IN 2002

  J. DANIEL FRISINA (50). Mr. Frisina is a Director of the Company and a
Director of three of the Company's subsidiaries:  The Colonel's Rugged
Liner, Inc. ("CRL"), The Colonel's and The Colonel's Brainerd International
Raceway, Inc. ("BIR").  Mr. Frisina's principal occupation is Director of
Global Development for Shyi Tan Enterprises, a Taiwanese manufacturer of
autobody parts.  He has previously served as a consultant for Cheng Hong
Legion Co., Ltd. (from 1992 to 1996).  He was also the Chairman of the
Board of the Autobody Parts Association, an association that represents the
interests of the distributors, suppliers and manufacturers of alternative
collision replacement parts.  He served as President of The Colonel's from
1988 through 1991.  He served as Treasurer and Chief Financial Officer of
Brainerd, the Company's predecessor, during 1995.  Mr. Frisina serves on
the Audit Committee and the Nominating Committee of the Board of Directors.

  RONALD ROLAK (51).  Mr. Rolak is the Development Director for the
Powers Catholic High School Educational Trust Fund, in Flint, Michigan, a
position he has held since 1986.  From 1973 until 1986, Mr. Rolak was a
history teacher and varsity football coach at Powers Catholic High School.



                                     6
<PAGE>
               INCUMBENT DIRECTORS - TERMS EXPIRING IN 2000

  MARK GERMAN (43). Mr. German currently serves as the President and a
Director of the Company and the President and a Director of CRL.  Mr.
German is the former president and majority shareholder of the Rugged Liner
Companies.  Mr. German serves on the Executive Committee and the Nominating
Committee of the Board of Directors.

  MARK D. STEVENS (56).  Mr. Stevens is a Director of the Company and
from February 1997 until May 1998 was the President of the Company. From
June 1997 until May 1998, Mr. Stevens was also the Company's Chief
Executive Officer.  Mr. Stevens is currently the General Manager of Patsy
L. Williamson Buick-GMC, Inc., an automotive dealership company wholly
owned by Patsy L. Williamson, a position he has held since 1993.  From 1986
to 1996, Mr. Stevens served as the Sales Manager for Blain Buick-GMC Truck,
Inc.  Mr. Stevens also serves as the Secretary of various automotive
dealerships owned by Patsy L. Williamson.  Mr. Stevens serves on the
Executive Committee of the Board of Directors.

               INCUMBENT DIRECTORS - TERMS EXPIRING IN 2001

  DONALD J. WILLIAMSON (65).  Mr. Williamson is a Director and the
Chairman of the Board and Chief Executive Officer of the Company.  He is
also a Director of each of the Company's four subsidiaries.  From November
1995 until February 1997 he was the President, Chief Executive Officer and
a Director of the Company.  Between February 1997 and May 1998, Mr.
Williamson served as a consultant to the Company. He is the founder of The
Colonel's.  Mr. Williamson serves on the Executive Committee of the Board
of Directors.

  TED M. GANS (64).  Mr. Gans is a Director of the Company and a
Director of The Colonel's Truck Accessories, Inc. ("CTA"), CRL and BIR.
Mr. Gans' principal occupation since 1965 has been as the President and
Director of Ted M. Gans, P.C., a law firm in Bloomfield Hills, Michigan, of
which he is the sole owner.  Mr. Gans also serves as a Director of
Williamson Lincoln Mercury, Inc.; Patsy Lou Williamson Buick-GMC, Inc.; and
Williamson Chevrolet-Geo Cadillac, Inc.  All of these companies are wholly
owned by Patsy L. Williamson.  Mr. Gans serves on the Executive Committee,
the Audit Committee, the Compensation Committee and the Nominating
Committee of the Board of Directors.

  DONALD R. GORMAN (67).  Mr. Gorman is a Director of the Company.  Mr.
Gorman is the owner and President of P.G. Products, Inc., of Cincinnati,
Ohio, which formerly was one of the Company's major customers.  Mr. Gorman
serves on the Compensation Committee and the Nominating Committee of the
Board of Directors.



                                     7
<PAGE>
                       BOARD COMMITTEES AND MEETINGS

  The Company's Board of Directors has four standing committees: the
Executive Committee, the Nominating Committee, the Compensation Committee
and the Audit Committee.  Each member of the Committees described below is
also a Director of the Company.

  The Executive Committee has the full power of the Board in the
management of the business and affairs of the Company, except the power to
change the membership of or to fill vacancies in the Board of Directors or
the Executive Committee; the power to amend, add to, rescind or repeal the
Bylaws of the Company; or any other powers that, under Michigan law, may
not be delegated to it by the Board of Directors.  The Executive Committee
exists for the purpose of acting on behalf of the Board where Board action
is required between regularly scheduled meetings or where it would be
impracticable to convene special Board meetings. Messrs. Williamson, Gans,
German and Stevens serve on the Executive Committee.  The Executive
Committee met twice in 1998.

  The Compensation Committee is responsible for establishing the
compensation of the executive officers of the Company and its subsidiaries.
Messrs. Gans and Gorman serve on the Compensation Committee.  The
Compensation Committee met one time in 1998.  Mr. Parr also served on the
Compensation Committee during 1998.

  The Audit Committee reviews audit plans submitted by the independent
auditors with respect to the scope of procedures that will be performed and
the fee that will be charged.  The Audit Committee also reviews the results
of the independent audit each year, including any associated
recommendations on internal controls.  It is additionally intended that the
Audit Committee will meet periodically with the Company's internal auditor.
Messrs. Gans and Frisina serve on the Audit Committee.  The Audit Committee
met one time in 1998.  Mr. Parr also served on the Audit Committee during
1998.

  The Nominating Committee exists for the purpose of developing and
recommending to the Board of Directors criteria for the selection of
candidates for Director, seeking out and receiving suggestions concerning
possible candidates, reviewing and evaluating the qualifications of
possible candidates and recommending to the Board of Directors candidates
for vacancies occurring from time to time and for the slate of Directors to
be proposed on behalf of the Board of Directors at annual meetings of
shareholders. Messrs. Gans, Gorman, Frisina and German serve on the
Nominating Committee.  The Nominating Committee met one time in 1998.

  The Nominating Committee will consider nominees recommended by
shareholders.  To be timely, a shareholder's nomination notice must be


                                     8
<PAGE>
delivered to or mailed and received at the principal executive offices of
the Corporation not less than forty (40) days nor more than sixty (60) days
prior to the a meeting at which Directors will be elected (an "Election
Meeting") as originally scheduled; provided however, that if less than
fifty (50) days' notice or prior public disclosures of the date of the
Election Meeting is given or made to shareholders, notice by a shareholder
to be timely must be so received not later than the close of business on
the tenth (10th) day following the day on which such notice of the date of
the Election Meeting was mailed or such public disclosure was made.  Any
such nominations should be in writing and state the name, age and address
of the nominee, his or her educational and employment background, his or
her present employment and a full and complete statement as to the
qualifications of the nominee to serve as a Director, as specified in the
Company''s Bylaws.  The Nominating Committee will not consider any
nomination which does not provide this information.

  The Company's Board of Directors met three times in 1998.  Each of the
Directors of the Company attended 75% or more of the aggregate of (i) the
total number of meetings of the Board of Directors and (ii) the total
number of meetings held by all committees of the Board of Directors on
which he or she served (during the periods that he or she served).


                         COMPENSATION OF DIRECTORS

  No compensation was paid to any Director of the Company for services
rendered in such capacity during the fiscal year ended December 31, 1998.
Directors of the Company who are not employees of the Company may be
reimbursed for expenses incurred in attending meetings of the Board of
Directors.


                            EXECUTIVE OFFICERS

  As mentioned above, Mr. German is the President and Mr. Williamson is
the Chairman of the Board and Chief Executive Officer of the Company.   Two
additional executive officers are:

  WILLIAM SINGLETERRY (54).  Mr. Singleterry is the Vice President of
Marketing and Development of the Company.  He also serves as a Director and
the President of The Colonel's.  Since 1991, Mr. Singleterry has served as
the Director of Operations for the Bumper Division of The Colonel's.  Prior
to that time, he was the Regional Sales Manager.  From 1982 to 1989, he
served as General Manager for Auto Body Connection, a bumper manufacturer
and distributor.

  JOHN CARPENTER (60).  Mr. Carpenter is the President of CTA.  He
joined CTA in July 1996.  Mr. Carpenter was formerly the National

                                     9
<PAGE>
Distributor Sales Manager of Durakon Industries (1981 to 1986).  Mr.
Carpenter is a member of the Board of Directors of TCAA (Truck Cap and
Accessory Association).  He formerly was the National Marketing Manager for
Homestead Products (1987 to 1988).  From 1988 to 1996, Mr. Carpenter was
involved in the real estate business.

  Richard S. Schoenfeldt resigned as the Company's Vice President-
Finance and Chief Financial Officer in June 1999.


                          EXECUTIVE COMPENSATION

COMPENSATION SUMMARY

  The following Summary Compensation Table shows certain information
concerning the compensation earned during each of the three fiscal years in
the period ended December 31, 1998, of the Chief Executive Officer of the
Company and each executive officer of the Company whose salary and bonus
for 1998 exceeded $100,000.  Two persons served as Chief Executive Officer
of the Company in 1998.  Donald J. Williamson served as Chairman of the
Board and Chief Executive Officer of the Company beginning in May.  Mark D.
Stevens served as President and Chief Executive Officer until May.  Also,
in May 1998, Mark German was appointed President of the Company.


<TABLE>
                        SUMMARY COMPENSATION TABLE
<CAPTION>
                                                                                              LONG-TERM
                                                                                            COMPENSATION
                                                                                            ------------
                                                       ANNUAL COMPENSATION                     AWARDS
                                           ---------------------------------------------    ------------
                                                                               OTHER         SECURITIES
NAME AND                                                                       ANNUAL        UNDERLYING
PRINCIPAL POSITION               YEAR        SALARY            BONUS        COMPENSATION      OPTIONS
- ------------------               ----        ------            -----        ------------      -------
<S>                             <C>       <C>               <C>               <C>            <C>
Donald J. Williamson             1998      $510,000<F1>      $952,000<F2>      $    0             0
Chairman of the Board,           1997      $520,000<F1>      $  6,000          $    0             0
President, Chief Executive       1996      $510,000<F1>      $      0          $6,841             0
Officer and Director

Mark German                      1998      $ 85,000          $      0          $    0             0
President and Director




                                     10
<PAGE>
Mark D. Stevens                  1998      $      0          $      0          $    0           665
President, Chief Executive       1997      $      0          $      0          $    0         5,000
Officer and Director

William Singleterry              1998      $152,884          $  6,000          $    0             0
Vice President of                1997      $153,234          $  6,000          $    0         5,000
Development                      1996      $ 97,369          $      0          $  100             0

John Carpenter                   1998      $118,777          $      0          $    0             0
President of CTA                 1997      $112,029          $      0          $    0             0
                                 1996      $ 46,629          $      0          $    0             0

Richard Schoenfeldt              1998      $102,696          $106,000          $    0             0
Vice President and               1997      $ 96,697          $  6,000          $    0         5,000
Chief Financial Officer          1996      $ 58,946          $      0          $    0             0
<FN>
____________________________

<F1> Amounts reported include amounts paid for Mr. Williamson's services to
     the Company and its subsidiaries.

<F2> See "Certain Relationships and Related Transactions."
</FN>
</TABLE>

STOCK OPTIONS

     Pursuant to the automatic grant provisions of the Company's LTIP,
Messrs. Frisina, Gans, Gorman and Parr each received options to purchase a
total of 1,300 shares of Common Stock and Mr. Stevens received options to
purchase 665 shares during 1998.  No other officers or Directors of the
Company received stock option grants during 1998 (except Mrs. Williamson,
who on March 1, 1998, while she was a non-employee Director, received
options to purchase 635 shares of Common Stock).  No officers or Directors
of the Company exercised any of their outstanding options during 1998.














                                     11
<PAGE>
<TABLE>
                       FISCAL YEAR-END OPTION VALUES
<CAPTION>
                                          NUMBER OF                      VALUE OF UNEXERCISED
                              SECURITIES UNDERLYING UNEXERCISED        IN-THE-MONEY OPTIONS AT
                                 OPTIONS AT FISCAL YEAR-END              FISCAL YEAR-END <F1>
                              ---------------------------------     -----------------------------
        NAME                    EXERCISABLE     UNEXERCISABLE       EXERCISABLE     UNEXERCISABLE
- --------------------            -----------     -------------       -----------     -------------
<S>                               <C>                <C>              <C>              <C>
Donald J. Williamson                   0              0                $  0             $  0

Mark German                            0              0                $  0             $  0

Mark D. Stevens                    5,665              0                $  0             $  0

William Singleterry                5,000              0                $  0             $  0

John Carpenter                         0              0                $  0             $  0

Richard S. Schoenfeldt             5,000              0                $  0             $  0
<FN>
____________________________

<F1> None of the foregoing options are considered "in the money" because
     their exercise prices were higher than the market value as of December
     31, 1998 ($5.125 per share of Common Stock).
</FN>
</TABLE>

COMPENSATION OF DIRECTORS

     No compensation was paid to any Director of the Company for services
rendered in such capacity during 1998.  Directors who are not full-time
employees may be reimbursed for expenses incurred in attending meetings of
the Board of Directors and committees thereof.

PENSION PLAN

     The Company does not have a pension plan, a defined benefit plan or an
actuarial plan.

EMPLOYMENT AGREEMENTS, TERMINATION OF EMPLOYMENT AND CHANGE IN CONTROL
ARRANGEMENTS

     The Company does not have any employment agreements, termination-of-
employment agreements or change-in-control agreements with any executive


                                     12
<PAGE>
officer.  However, The Colonel's and John Carpenter entered into an
employment agreement dated July 15, 1996.  Effective January 1, 1997, this
agreement was transferred to CTA and Mr. Carpenter is now employed as CTA's
President.  Under the agreement, which has a five year term, Mr. Carpenter
is paid a $100,000 annual salary in equal weekly installments.  In
addition, Mr. Carpenter is paid a bonus of $0.10 for each bedliner sold by
CTA, payable monthly.  The agreement may be terminated by either party for
just cause.  In addition, CTA could terminate the agreement without cause,
in which case CTA would be required to pay Mr. Carpenter three months'
salary plus any accrued but unpaid salary and bonus as of the date of
termination.  The agreement also contains Mr. Carpenter's covenant not to
compete for a period of two years from the date of the termination of his
employment.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     During 1998, Messrs. Gans, Gorman and Parr were the members of the
Compensation Committee of the Board of Directors.  No other Directors or
executive officers of the Company took part in deliberations concerning the
compensation of executive officers of the Company during fiscal 1998.
Neither Mr. Gans, Mr. Gorman nor Mr. Parr  has any employment relationship
with the Company or any of its subsidiaries.  However, Mr. Gans is a
Director of the Company and practices law with Ted M. Gans, P.C.  During
the past year, the Company and The Colonel's retained Ted M. Gans, P.C. for
certain legal services and it is anticipated that the Company may retain
Ted M. Gans, P.C. to render certain legal services during the current year.

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

      The Compensation Committee of the Board of Directors currently
consists of Messrs. Gans and Gorman.

     The basic compensation philosophy of the Company is to provide
competitive salaries.  The Company's executive compensation policies are
designed to achieve two primary objectives:

     -    Attract and retain well-qualified executives who will lead the
          Company and achieve and inspire superior performance;

     -    Provide incentives for the achievement of long-term financial
          goals.

     Executive compensation consists primarily of two components:  base
salary and benefits; and amounts paid (if any) under the Company's Long-
Term Incentive Plan (the "LTIP").  Each component of compensation is
designed to accomplish one or both of these compensation objectives.



                                     13
<PAGE>
     The participation of specific executive officers and other key
employees in the Company's LTIP is recommended by the Board's Compensation
Committee and all recommendations (including the level of participation)
are reviewed, modified (to the extent appropriate) and approved by the
Board.

BASE SALARY

     To attract and retain well-qualified executives, it is the
Compensation Committee's policy to establish base salaries at levels and
provide benefit packages that are considered to be competitive.  Base
salaries of executive officers are determined by the Board of Directors on
an individual basis.  In determining the base salary for an executive
officer, the Compensation Committee will recommend to the full Board for
approval a base salary for the officer determined by the Compensation
Committee taking into consideration factors including:  (1) the
individual's performance, (2) the individual's contributions to the
Company's success, (3) the level and scope of the individual's
responsibilities, (4) the individual's tenure with the Company and in his
or her position and (5) pay practices for similar positions by comparable
companies.

LONG-TERM INCENTIVE PLAN

     The LTIP is used primarily to grant stock options.  However, the LTIP
also permits grants of restricted stock, stock awards, stock appreciation
rights and tax benefit rights if determined to be desirable to advance the
purposes of the LTIP.  These grants and awards are referred to as
"Incentive Awards."  By combining in a single plan many types of incentives
commonly used in long-term incentive compensation programs, the LTIP
provides significant flexibility to the Compensation Committee to tailor
specific long-term incentives that would best promote the objectives of the
LTIP and in turn promote the interests of the Company's shareholders.

     Directors, executive officers and other key employees of the Company
and its subsidiaries are eligible to receive Incentive Awards under the
LTIP.  A maximum of 4,000,000 shares of Common Stock (subject to certain
antidilution adjustments) are available for Incentive Awards under the
LTIP.  Of the 4,000,000 shares authorized for Incentive Awards under the
LTIP, only one-half can be awarded as restricted stock.

     The LTIP is administered by the Compensation Committee, which is
comprised of non-employee Directors, none of whom participates or is
eligible to participate in any long-term incentive plan of the Company or
its subsidiaries, except for nondiscretionary stock option grants based
upon a specified formula, and if the Board so determines, each of whom must
be an "outside director" as defined in the rules issued pursuant to Section


                                     14
<PAGE>
162(m) of the Internal Revenue Code.  The Compensation Committee makes
determinations, subject to the terms of the LTIP, as to the persons to
receive Incentive Awards, the amount of Incentive Awards to be granted to
each person, the terms of each grant and all other determinations necessary
or advisable for administration of the LTIP.

     The LTIP was approved by the shareholders of Brainerd, the Company's
predecessor, on November 21, 1995.  During fiscal 1998, Messrs. Frisina,
Gans, Gorman and Parr, as non-employee Directors of the Company, each
received automatic stock option grants covering a total of 1,300 shares of
Common Stock, and Mr. Stevens, also as a non-employee Director, received
options covering a total of 665 shares of Common Stock.

SECTION 162(m)

     Section 162(m) of the Internal Revenue Code provides that publicly
held corporations may not deduct compensation paid to certain executive
officers in excess of $1 million annually, with certain exemptions.  The
Company has examined its executive compensation policies in light of
Section 162(m) and the regulations adopted by the Internal Revenue Service
to implement that section.  It is not expected that any portion of the
Company's deduction for employee remuneration will be disallowed in 1999 or
in future years by reason of actions expected to be taken in 1999.

                                   Respectfully submitted,

                                   Ted M. Gans
                                   Donald R. Gorman


                             LEGAL PROCEEDINGS

     The Company does not believe that any of its Directors, executive
officers, promoters or control persons are involved in legal proceedings
within the meaning of Item 401(f) of SEC Regulation S-K.


                       STOCK PRICE PERFORMANCE GRAPH

     The following graph compares the cumulative total stockholder return
on the Company's Common Stock to the NASDAQ Domestic Index and an index of
peer companies that produce automobile replacement parts, assuming an
investment of $100.00 at the beginning of the period indicated.  Because
the Company's Common Stock has been traded on the NASDAQ SmallCap Market
only since January 2, 1996, the graph covers only the period from January
2, 1996, to the end of fiscal year 1998.



                                     15
<PAGE>
     The NASDAQ Domestic Index is a broad equity market index consisting of
certain domestic companies traded on the NASDAQ Stock Market.  The index of
peer companies was constructed by the Company and includes the companies
listed in the footnote to the graph below.  In constructing the peer index,
the return of each peer group company was weighted according to its
respective stock market capitalization at the beginning of each period
indicated.  Cumulative total stockholder return is measured by dividing:
(i) the sum of (a) the cumulative amount of dividends for the measurement
period, assuming dividend reinvestment, and (b) the difference between the
share price at the end and the beginning of the measurement period; by (ii)
the share price at the beginning of the measurement period.


                         COMPARISON OF CUMULATIVE
                         TOTAL STOCKHOLDER RETURN




                                 [GRAPH]




<F1> The index of peer companies consists of Applied Industrial
     Technologies, Inc.; Autozone Inc.; Dana Corp.; Defiance Inc.; Discount
     Auto Parts, Inc.; Dura Automotive Systems, Inc.; Eaton Corporation;
     Federal-Mogul Corp.; Genuine Parts; Hahn Automotive Warehouse, Inc.;
     Johnson Controls, Inc.; Keystone Automotive Industries, Inc.; Lear
     Corporation; Mark IV Industries, Inc.; Motorcar Parts & Accessories,
     Inc.; Newcor Inc.; The Pep Boys; and Tower Automotive, Inc.

The dollar values for total stockholder return plotted in the graph above
are shown in the table below:

<TABLE>
<CAPTION>
                                               NASDAQ        PEER
             DATE           THE COMPANY    DOMESTIC INDEX    INDEX
             ----           -----------    --------------    -----
<S>  <C>                     <C>             <C>           <C>
        January 2, 1996       $100.00         $100.00       $100.00
      December 31, 1996         69.23          122.97        116.21
      December 31, 1997        103.85          150.86        142.19
      December 31, 1998         78.85          212.06        138.04
</TABLE>



                                     16
<PAGE>
              CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

  The Company and its subsidiaries are parties to certain transactions
with related parties which are summarized below.  Many of the transactions
described below involve Donald and Patsy Williamson, husband and wife.  Mr.
Williamson is the Chairman of the Board, the Chief Executive Officer and a
Director of the Company.  Together, Mr. and Mrs. Williamson own
approximately 96 percent of the outstanding shares of the Company's Common
Stock.

  PROMISSORY NOTES FROM DONALD J. WILLIAMSON AND RELATED ENTITIES.  In
1997, the Company loaned an aggregate total of $1,044,956 to Mr.
Williamson, pursuant to two promissory notes executed in June and September
1997, respectively.  These notes bore interest at 8% and were due in bi-
annual installments beginning in September 1998.  In August of 1998,
$200,000 was paid on the notes.  The remaining balance has been charged to
commission expense in lieu of Mr. Williamson repaying the amount, in
recognition of Mr. Williamson's efforts in facilitating the December 1998
sale of The Colonel's assets.

  On June 15, 1998, the Company loaned Mr. Williamson an additional
$200,000.  This loan is evidence by a promissory note that is due in full
on June 30, 1999 and that bears interest at 8%.

  On November 13, 1998, the Company loaned $1,401,000 to Williamson
Buick-GMC, Inc., a company owned by Patsy Williamson.  This loan is
evidenced by a promissory note that is due in full on November 13, 1999 and
that bears interest at 8%.

  In February 1999, the Company loaned $5,200,000 to South Saginaw,
L.L.C., a limited liability company owned by Mr. Williamson.  To evidence
this loan, Mr. Williamson signed a mortgage providing for interest at the
annual rate of 8% and calling for monthly payments of principal and
interest beginning April 1, 1999.  Mr. Williamson used the proceeds of this
loan to purchase real property in Davidson, Michigan.

  LEASE OF MILAN, MICHIGAN FACILITY AND OWOSSO, MICHIGAN FACILITY.  In
June of 1993, The Colonel's began leasing its former Milan, Michigan,
facility from 620 Platt Road, LLC.  Donald Williamson and Patsy Williamson
are the sole members of 620 Platt Road, LLC.  Rent expense to The Colonel's
for the Milan facility was $770,000 for the year ending December 31, 1998.
This lease has been canceled as a result of the December 1998 sale of the
assets of The Colonel's  and the Milan facility to AutoLign.  CTA leases
its Owosso, Michigan facility from 620 Platt Road, LLC.  Rent expense on
this lease was $240,000 for the year ending December 31, 1998.  An
additional $60,000 was prepaid toward 1999 rent.



                                     17
<PAGE>
  WILLIAMSON BUICK-GMC, INC.  Mrs. Williamson owns several automobile
dealerships.  The Colonel's engages in certain transactions with these
dealerships, including the purchase of automobiles, parts, and automotive
service and the lease of certain property from which rental income is
earned.  During 1998, purchases of automobiles, parts and services by The
Colonel's from the Williamson dealerships were in the amount of $191,455.
CTA sold approximately $27,000 worth of bedliners to the Williamson
dealerships in 1998.

  TRANSACTIONS WITH DIRECTORS.  Ted M. Gans is a Director of the Company
and practices law with Ted M. Gans, P.C.  During the past year, the Company
retained Ted M. Gans, P.C. for certain legal services and it is anticipated
that the Company may retain Ted M. Gans, P.C. to render certain legal
services during the current year.  J. Daniel Frisina, a Director of the
Company, is Director of Global Development for Cheng Hong Legion Co., Ltd.,
which sells, among other products, automotive body replacement parts to The
Colonel's, as well as to other customers in the automotive crash parts
industry.

  MARK GERMAN.  Mark German is a Director and the President of the
Company.  In March 1998, the Company and CRL entered into an agreement and
plan of merger to acquire the Rugged Liner Companies, each of which Mr.
German was the majority shareholder.  In these transactions, the Company
paid an aggregate of approximately $4,230,451 in cash and issued an
aggregate of approximately $3,724,400 worth of the Company's Common Stock
to the shareholders of the Rugged Liner Companies, following the
adjustments as set forth in the agreement and plan of merger.  The terms of
the transaction were arrived at pursuant to arms' length negotiations
between the Company and Mr. German.  In March 1999, Mr. German exercised a
put option granted to him pursuant to the agreement and plan of merger and
the Company redeemed 103,291 of his shares of Common Stock at a price of
$8.203 per share.


          SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

  Section 16(a) of the Securities Exchange Act of 1934, as amended,
requires the Company's Directors, officers and persons who own more than
10% of the Company's Common Stock to file reports of ownership and changes
in ownership with the Securities and Exchange Commission and Nasdaq.
Directors, officers and greater than 10% beneficial owners are required by
Securities and Exchange Commission regulations to furnish the Company with
copies of all Section 16(a) forms they file.

  To the best of the Company's knowledge, no Director, officer or
beneficial owner of more than 10% of the Company's outstanding Common Stock
failed to file on a timely basis any report required by Section 16(a) of


                                     18
<PAGE>
the Exchange Act with respect to the year ended December 31, 1998, except
that Mr. Stevens did not timely report (1) a sale of 700 shares of Common
Stock on May 15, 1998 and (2) an automatic grant to him under the LTIP of
options to purchase 665 shares of Common Stock on September 1, 1998.  Mr.
Stevens was unaware of this grant.  Mr. Stevens has filed a Form 5 to
reflect these transactions.


                           SHAREHOLDER PROPOSALS

  Proposals of shareholders must be received by the Company no later
than February 16, 2000 to be considered for inclusion in the Company's
proxy statement for its 2000 annual meeting of shareholders.  Such
shareholder proposals should be made in accordance with Securities and
Exchange Commission Rule 14a-8 and should be addressed to the attention of
the Secretary of the Company, 5550 Occidental Highway, Tecumseh, Michigan
49286.  All other shareholder proposals must be received by the Company no
later than May 3, 2000 to be considered to have been timely submitted to
the Company.


                             By Order of the Board of Directors,

                             /s/ Donald J. Williamson

                             Donald J. Williamson
                             Chairman of the Board and Chief
                             Executive Officer

June 16, 1999



















                                     19
<PAGE>

                              REVOCABLE PROXY
                      THE COLONEL'S INTERNATIONAL, INC.

[X] PLEASE MARK VOTES
    AS IN THIS EXAMPLE

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


  The undersigned shareholder hereby appoints Donald J. Williamson and
Ted M. Gans, and each of them, each with full power of substitution, proxies
to represent the shareholder listed on this Proxy and to vote all shares of
Common Stock of The Colonel's International, Inc. that the shareholder would
be entitled to vote on all matters which come before the Annual Meeting
of Shareholders to be held at the offices of The Colonel's International,
Inc., 5550 Occidental Highway, Tecumseh, Michigan, on Wednesday, June 30, 1999,
at 10:00 a.m., local time, and at any adjournment of that meeting.




Please be sure to sign and date
  this Proxy in the box below.
                                 ---------------------------------------
                                 Date

- ------------------------------------------------------------------------




- - Shareholder sign above---------------Co-holder (if any) sign above)----


















<PAGE>

                                                With-    For All
                                        For     hold     Except
1. ELECTION OF DIRECTORS                [ ]      [ ]       [ ]
   (except as marked to the contrary
   below)

   Nominees:
   J. Daniel Frisina and Ronald Rolak


INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,
MARK "FOR ALL EXCEPT" AND WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED
BELOW.

_____________________________________________________________________

   YOUR BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR ALL NOMINEES.

   IF THIS PROXY IS PROPERLY EXECUTED, THE SHARES REPRESENTED BY THIS
PROXY WILL BE VOTED AS SPECIFIED.  IF NO SPECIFICATION IS MADE, THE SHARES
REPRESENTED BY THIS PROXY WILL BE VOTED FOR THE ELECTION OF ALL NOMINEES
NAMED ON THIS PROXY AS DIRECTORS.  THE SHARES REPRESENTED BY THIS PROXY WILL
BE VOTED IN THE DISCRETION OF THE PROXIES ON ANY OTHER MATTERS THAT MAY COME
BEFORE THE MEETING.

   Please sign exactly as your name(s) appears on this Proxy. When signing
on behalf of a corporation, partnership, estate or trust, indicate title
or capacity of person signing.  If shares are held jointly, each holder
should sign.


+                                                                             +
- -------------------------------------------------------------------------------

















<PAGE>
     DETACH ABOVE CARD, SIGN, DATE AND MAIL IN POSTAGE PAID ENVELOPE PROVIDED.

                     THE COLONEL'S INTERNATIONAL, INC.
                           5550 OCCIDENTAL HIGHWAY
                          TECUMSEH, MICHIGAN 49286


- -------------------------------------------------------------------------------
                    PLEASE MARK, SIGN, DATE AND RETURN THIS
                  PROXY PROMPTLY USING THE ENCLOSED ENVELOPE.
- -------------------------------------------------------------------------------
















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