SENTRY VARIABLE LIFE ACCOUNT I
N-30B-2, 1995-08-31
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<PAGE>   1
[SENTRY LOGO] SENTRY(R) 


                         Sentry Variable Life Account I
                               SELF-DIRECTED LIFE

                    FLEXIBLE PREMIUM VARIABLE LIFE INSURANCE
             FUNDED BY NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST

                               SEMI-ANNUAL REPORT

                                 JUNE 30, 1995


                         SENTRY LIFE INSURANCE COMPANY
<PAGE>   2

Dear Policy Owner:                                          August 15, 1995

We appreciate your selection of Sentry Life to provide for your long-term
investment and insurance needs. With your Self-Directed Life policy, you are in
control of how your cash value is invested. This financial report is designed
to give you up-to-date information on your investment.

The comments below on the performance of the Sentry Separate Account investment
vehicle are provided by its investment advisor, Neuberger and Berman
Management, Incorporated.

       With strong economic growth, and the threat of rising interest rates,
       many people predicted 1995 would be a continuation of the weak 1994 bond
       market. Instead, the bond market rallied, with 2-year Treasury note
       yields falling by 2% from January 1995, through June 30, 1995, and
       30-year Treasury bond yields declining by 1.35% during this same time
       period. By the end of June, the bond market had anticipated the latest
       cut in interest rates by the Fed. In 1995 bonds have had generous total
       returns, year-to-date.

       By the end of 1994, with the economy at full steam, corporate bond
       spreads (the difference between the yield of a corporate bond and a
       comparable maturity Treasury security) had narrowed to historically
       tight levels. But with the change of sentiment to a slower economy,
       corporate bond spreads actually widened. Neuberger & Berman AMT Limited
       Maturity Bond Investments and the fixed income portion of Neuberger &
       Berman AMT Balanced Investments took advantage of this buying
       opportunity (one wants to buy corporate bonds when spreads are wide),
       and purchased corporate bonds. For both, we entered 1995 at a relatively
       short maturity of 2.2 years. Given the uncertainty of the environment,
       we felt it prudent to stay close to neutral and kept the weighted
       average maturity in the 1.9 to 2.4 year range. The net result was to
       keep our returns generally in-line with the generous returns of the
       Merrill Lynch 1-3 year Treasury Index.

       The strategy for Neuberger & Berman AMT Liquid Asset Investments during
       this time was to continue to take advantage of higher yields and extend
       the portfolio maturity from 32 days in January, 1995 to 49 days in June.
       We had extended to 62 days in the first quarter as the additional yield
       afforded by longer maturities added to our returns. In the second
       quarter we were able to take advantage of the additional yield available
       by purchasing assets with shorter maturities.

       Fueled by lower interest rates, the first half of 1995 has been an
       exciting one for Neuberger & Berman AMT Growth Investments and the
       equity portion of Neuberger & Berman AMT Balanced Investments. The
       short-term value of our securities was favorably affected by the decline
       in interest rates. We are hopeful that the recent 1/4% reduction in the
       Federal Funds rate in the beginning of the third quarter will continue
       this positive trend.

       Interest rates aside, the earnings growth of the companies we own
       remains the most important factor influencing the appreciation of
       securities. We continue to be committed to paying a reasonable price for
       the stocks we believe have growth potential. Among the strongest
       industry groups in the portfolio for the first half of the year were
       Technology, Financial Services and Gaming.

       Overall, we have been pleased with the quality and returns of our
       holdings this year. Further, there is no shortage of buying
       opportunities, even in this record-high equity market. By investing in
       fast-growing companies with entrepreneurial managements and pristine
       balance sheets, we hope to be able to continue to provide the
       shareholder with excellent long-term returns.

Thank you for choosing Sentry for your insurance and investment needs.

Dale R. Schuh
Dale R. Schuh
President, Sentry Life Insurance Company
<PAGE>   3


                         SENTRY LIFE INSURANCE COMPANY
                         SENTRY VARIABLE LIFE ACCOUNT I

                        STATEMENT OF ASSETS, LIABILITIES
                          AND CONTRACT OWNERS' EQUITY
                          June 30, 1995 (Unaudited)

<TABLE>
<S>                                                                  <C>
ASSETS:

Investments at market value:

  Neuberger & Berman Advisers Management Trust:

    Liquid Asset Portfolio, 166,594
        shares (cost $166,594)                                        $  166,594

     Growth Portfolio, 95,745
        shares (cost $2,078,695)                                       2,289,252

     Limited Maturity Bond Portfolio, 13,168
        shares (cost $185,153)                                           185,664

     Balanced Portfolio, 45,858
        shares (cost $683,618)                                           752,528
                                                                      ----------
        Total investments                                              3,394,038

Dividends receivable                                                         674
                                                                      ----------
        Total assets                                                   3,394,712

LIABILITIES:

Accrued expenses                                                           1,309
                                                                      ----------
CONTRACT OWNERS' EQUITY (NET ASSETS)                                  $3,393,403
                                                                      ==========


</TABLE>


The accompanying notes are an integral part of these financial statements
<PAGE>   4


SENTRY LIFE INSURANCE COMPANY
SENTRY VARIABLE LIFE ACCOUNT I

STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY
For the six months ended June 30, 1995, 1994 and 1993 (Unaudited)


<TABLE>
<CAPTION>
                                                   SUB-ACCOUNTS INVESTING IN:
                                                ------------------------------
                                                          LIQUID ASSET                     GROWTH
                                                           PORTFOLIO                      PORTFOLIO
                                                ------------------------------  --------------------------------
                                                   1995       1994      1993       1995      1994       1993
                                                --------   --------   --------  --------   ---------  ----------
  <S>                                            <C>       <C>        <C>       <C>       <C>        <C>
  Income:
     Dividends                                     4,406     2,310      1,925       4,390      8,224     10,005
  Expenses:
     Risk charges                                    928       919        865      10,448      8,779      7,196
                                                --------    ------     ------   ---------  ---------  ---------
  Net investment income (loss)                     3,478     1,391      1,060      (6,058)      (555)     2,809
                                                --------    ------     ------   ---------  ---------  ---------
  Realized net investment gain                        --        --         --       4,501     36,329     24,802
  Unrealized appreciation (depreciation), net         --        --         --     328,213   (411,943)   (43,245)
  Capital gain distributions received                 --       210        115      58,834    192,558     21,774 
                                                --------    ------     ------   ---------  ---------  ---------
  Realized and unrealized gain (loss)
     on investments and capital
     gains distributions, net                         --       210        115     391,548   (183,056)     3,331
                                                --------    ------     ------   ---------  ---------  ---------
  Net increase (decrease) in contract owners'
     equity from operations                        3,478     1,601      1,175     385,490   (183,611)     6,140
                                                --------    ------     ------   ---------  ---------  ---------
  Purchase payments                               30,251    58,085     55,888     255,668    256,150    192,060
  Transfers between subaccounts, net             (51,452)  (28,925)   (73,843)     29,595     42,662     38,809
  Withdrawals and surrenders                        (219)     (607)    (2,362)    (70,740)   (67,280)   (18,251)
  Monthly deductions                              (5,920)   (6,978)    (6,755)    (89,211)   (74,380)   (61,093)
  Policy loans                                        (9)       35       (627)    (33,337)   (54,362)   (20,880)
                                                --------    ------     ------   ---------  ---------  ---------
  Net increase (decrease) in contract owners'
     equity derived from principal
     transactions                                (27,349)   21,610    (27,699)     91,975    102,790    130,645
                                                --------    ------     ------   ---------  ---------  ---------
  Total increase (decrease) in contract
     owners' equity                              (23,871)   23,211    (26,524)    477,465    (80,821)   136,785
  Contract owners' equity at beginning of year   190,683   160,967    194,077   1,811,605  1,666,768  1,327,988
                                                --------   -------    -------   ---------  ---------  ---------
  Contract owners' equity at end of year         166,812   184,178    167,553   2,289,070  1,585,947  1,464,773
                                                ========   =======    =======   =========  =========  =========
</TABLE>


The accompanying notes are an integral part of these financial statements
<PAGE>   5

<TABLE>
<CAPTION>
              LIMITED MATURITY                   BALANCED
               BOND PORTFOLIO                    PORTFOLIO                         TOTAL
          --------------------------     ---------------------------   ---------------------------------
            1995      1994     1993       1995      1994      1993       1995        1994        1993
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------
          <S>        <C>      <C>       <C>         <C>       <C>       <C>          <C>         <C>
            9,541     7,291    6,571      11,714     9,450     6,857      30,051      27,275      25,358 

              942     1,015      989       3,491     3,194     2,633      15,809      13,907      11,683 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------
            8,599     6,276    5,582       8,223     6,256     4,224      14,242      13,368      13,675 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------
              115        99    1,028       4,584     8,259     4,919       9,200      44,687      30,749 
            1,349   (10,849)     (54)     79,075   (75,699)   (8,148)    408,637    (498,491)    (51,447)
               --     1,080      885       3,765    15,613     1,029      62,599     209,461      23,803 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------

            1,464    (9,670)   1,859      87,424   (51,827)   (2,200)    480,436    (244,343)      3,105 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------

           10,063    (3,394)   7,441      95,647   (45,571)    2,024     494,678    (230,975)     16,780 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------
           15,995    11,935   10,635      94,605    44,349    75,876     396,519     370,519     334,459 
           10,336     2,573    8,030      11,521   (16,310)   27,004          --          --          -- 
          (11,850)  (15,940)  (3,097)    (21,987)   (7,689)   (4,239)   (104,796)    (91,516)    (27,949)
           (6,768)   (6,541)  (6,757)    (40,022)  (33,849)  (30,420)   (141,921)   (121,748)   (105,025)
               23       (62)     440       4,375    (6,020)      454     (28,948)    (60,409)    (20,613)
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------

            7,736    (8,035)   9,251      48,492   (19,519)   68,675     120,854      96,846     180,872 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------

           17,799   (11,429)  16,692     144,139   (65,090)   70,699     615,532    (134,129)    197,652 
          167,729   195,958  181,022     607,854   637,593   456,461   2,777,871   2,661,286   2,159,548 
          -------   -------  -------     -------   -------   -------   ---------   ---------   ---------
          185,528   184,529  197,714     751,993   572,503   527,160   3,393,403   2,527,157   2,357,200 
          =======   =======  =======     =======   =======   =======   =========   =========   =========
</TABLE>
<PAGE>   6

NOTES TO FINANCIAL STATEMENTS  (UNAUDITED)
June 30, 1995 and 1994

1.    ORGANIZATION AND CONTRACTS

      The Sentry Variable Life Account I (the Variable Life Account) is a
      segregated investment account of the Sentry Life Insurance Company (the
      Company) and is registered with the Securities and Exchange Commission as
      a unit investment trust pursuant to the provisions of the Investment
      Company Act of 1940. The Variable Life Account was established by the
      Company on February 12, 1985 and commenced operations on January 13,
      1987. Accordingly, it is an accounting entity wherein all segregated
      account transactions are reflected.

      The assets of the Variable Life Account are invested in one or more of
      the portfolios of Neuberger & Berman Advisers Management Trust (the
      Trust) at the portfolio's net asset value in accordance with the
      selection made by the contract owners.

      A copy of the Neuberger & Berman Advisers Management Trust Annual Report
      is included in the Variable Account's Annual Report.

2.    SIGNIFICANT ACCOUNTING POLICIES

      VALUATION OF INVESTMENTS

      Investments in the Trust are valued by using net asset values which are
      based on the daily closing prices of the underlying securities in the
      Trust's portfolios.

      SECURITIES TRANSACTIONS AND INVESTMENT INCOME

      Securities transactions are recorded on the trade date (the date the
      order to buy and sell is executed). Dividend income is recorded on the
      ex-dividend date. The cost of investments sold and the corresponding
      capital gains and losses are determined on a specific identification
      basis.

      FEDERAL INCOME TAXES

      The Company is taxed as a life insurance company under the provisions of
      the Internal Revenue Code. The operations of the Variable Life Account
      are part of the total operations of the Company and are not taxed as a
      separate entity.

      Under Federal income tax law, net investment income and net realized
      capital gains of the Variable Life Account which are applied to increase
      contract owners' equity are not taxed.
<PAGE>   7


NOTES TO FINANCIAL STATEMENTS (UNAUDITED - CONTINUED)
June 30,1995 and 1994

3.    EXPENSES

      A mortality and expense risk premium and a death benefit guarantee risk
      charge are deducted by the Company from the Variable Life Account on a
      daily basis which is equal, on an annual basis, to 1.05% (.90% mortality
      and expense risk and .15% death benefit guarantee risk charge) of the
      daily net asset value of the Variable Life Account. These charges
      compensate the Company for assuming these risks under the variable life
      contract. The liability for accrued mortality and expense risk premium
      and death benefit guarantee risk charge amounted to $1,309 at June 30,
      1995.

      At the beginning of each policy month, the company makes a deduction, per
      contract holder, from the cash value of the policy by canceling
      accumulation units. This deduction consists of the cost of insurance for
      the policy and any additional benefits provided by rider, if any, for the
      policy month and a $5 monthly administrative fee. The administrative fee
      reimburses the Company for administrative expenses relating to the
      issuance and maintenance of the contract.

      The Company deducts a front-end sales expense charge of 5.0% from each
      premium payment. A surrender charge may be deducted in the event of a
      surrender to reimburse the Company for expenses incurred in connection
      with issuing a policy. The full surrender charge will be reduced during
      the first nine contract years until it reaches zero in the tenth contract
      year.

      The Company deducts from each premium payment the amount of premium taxes
      levied by any state or government entity. Premium taxes up to 4% are
      imposed by certain states.

4.    INITIAL CAPITALIZATION

      Initial capital of $500 was provided by the Company for the establishment
      of the Variable Life Account. As an investor in the Variable Life
      Account, the Company shares pro rata in the investment performance of the
      Variable Life Account and is subject to the same valuation procedures as
      are other contract owners in the Variable Life Account. The Company's
      investment, at market value, was $710 at June 30, 1995.
<PAGE>   8
NOTES TO FINANCIAL STATEMENTS (UNAUDITED-CONTINUED)
June 30, 1995 and 1994

5.    CONTRACT OWNERS' EQUITY

      Contract owners' equity is represented by accumulation units in the
      related Variable Life Account.

      At June 30, 1995 ownership of the Variable Life Account was represented
      by the following accumulation units and accumulation unit values:

<TABLE>
<CAPTION>
                                                              ACCUMULATION    ACCUMULATION
                                                                 UNITS         UNIT VALUE        VALUE
                                                              -----------    -------------   --------------
    <S>                                                        <C>            <C>          <C>
      Neuberger & Berman
      Advisers Management Trust:
         Liquid Asset Portfolio                                   11,699        $14.26        $  166,812
         Growth Portfolio                                        116,997         19.57         2,289,070
         Limited Maturity Bond Portfolio                          11,995         15.47           185,528
         Balanced Portfolio                                       47,921         15.69           751,993
                                                                                              ----------
                  Total contract owners' equity                                               $3,393,403
                                                                                              ==========

</TABLE>


At June 30, 1994 ownership of the Variable Life Account was represented by the
following accumulation units and accumulation unit values:

<TABLE>
<CAPTION>
                                                               ACCUMULATION        ACCUMULATION
                                                                  UNITS             UNIT VALUE     VALUE
                                                               -------------       ------------  -------------
      <S>                                                         <C>               <C>          <C>
      Neuberger & Berman
      Advisers Management Trust:
         Liquid Asset Portfolio                                    13,366            $13.78        $  184,178
         Growth Portfolio                                         103,086             15.38         1,585,947
         Limited Maturity Bond Portfolio                           12,686             14.55           184,529
         Balanced Portfolio                                        43,479             13.17           572,503
                                                                                                   ----------
                  Total contract owners' equity                                                    $2,527,157
                                                                                                   ==========        
</TABLE>
<PAGE>   9
NOTES TO FINANCIAL STATEMENTS (UNAUDITED-CONTINUED)
June 30, 1995 and 1994

6.    PURCHASES AND SALES OF SECURITIES

      In 1995, purchases and proceeds on sales of the Trust's shares aggregated
      $572,002 and $374,412, respectively, and were as follows:

<TABLE>
<CAPTION>
                          LIQUID ASSET        GROWTH        LIMITED MATURITY     BALANCED
                           PORTFOLIO        PORTFOLIO        BOND PORTFOLIO     PORTFOLIO         TOTAL
                          ------------      ----------      ----------------    ----------      --------
   <S>                    <C>            <C>              <C>               <C>             <C>
      Purchases             $ 37,340         $360,449         $ 35,872          $138,341        $572,002
      Proceeds on sales       61,199          216,249           19,594            77,370         374,412
</TABLE>

      In 1994, purchases and proceeds on sales of the Trust's shares aggregated
      $729,331 and $409,935, respectively, and were as follows:

<TABLE>
<CAPTION>
                           LIQUID ASSET       GROWTH        LIMITED MATURITY     BALANCED
                             PORTFOLIO      PORTFOLIO        BOND PORTFOLIO     PORTFOLIO        TOTAL
                           ------------     ----------      ----------------   -----------     ----------
   <S>                     <C>          <C>              <C>               <C>             <C>
      Purchases             $ 77,324       $536,547         $ 30,328          $ 85,132        $729,331
      Proceeds on sales       54,381        241,974           30,993            82,587         409,935
</TABLE>

      In 1993, purchases and proceeds on sales of the Trust's shares aggregated
      $514,797 and $296,733, respectively, and were as follows:

<TABLE>
<CAPTION>
                          LIQUID ASSET        GROWTH       LIMITED MATURITY      BALANCED
                           PORTFOLIO         PORTFOLIO      BOND PORTFOLIO       PORTFOLIO        TOTAL
                          ------------      ----------     ----------------   -------------   ----------
   <S>                    <C>              <C>              <C>               <C>             <C>
      Purchases             $ 78,160        $288,059         $ 28,626          $119,952        $514,797
      Proceeds on sales      104,786         132,638           12,919            46,390         296,733
                          ----------        --------       ----------         ---------       ---------
                           ($26,626)        $155,421         $ 15,707          $ 73,562        $218,064
                          ==========        ========       ==========         =========       =========
</TABLE>
<PAGE>   10







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<PAGE>   11





                     [SENTRY LOGO] SENTRY LIFE 
                                   INSURANCE COMPANY
                                   Rated A+ by A.M. Best
                                   1800 North Point Drive
                                   Stevens Point, WI  54481


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