SENTRY VARIABLE LIFE ACCOUNT I
N-30D, 1996-08-29
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<PAGE>   1
                                 [SENTRY LOGO]

                         Sentry Variable Life Account I

                               SELF-DIRECTED LIFE

                    FLEXIBLE PREMIUM VARIABLE LIFE INSURANCE

             FUNDED BY NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST

                                  [GRAPHIC]
                               SEMI-ANNUAL REPORT

                                 JUNE 30, 1996


                         SENTRY LIFE INSURANCE COMPANY

<PAGE>   2
Dear Policy Owner:                                            August 15, 1996

We are pleased to provide you with this report on the Self-Directed Life
Insurance  results for the six-month period ended June 30, 1996, together with
the following comments from the investment advisor, Neuberger & Berman
Management, Incorporated.

  Through the first half of 1996, our equity Portfolios were positively impacted
  by a generally strong stock market, while our fixed-income Portfolios were
  held back by a very weak bond market.

  The strategy for Neuberger & Berman Liquid Assets Investments during this time
  was to heed the depressed bond market with caution. There was a sharp increase
  in interest rates, which changed the yield curve dramatically. Most of the
  sell-off in the bond market was caused by investors who perceived higher
  inflation and improving economic progress, and feared that the Federal Reserve
  Board would elect to increase short-term rates. This created widespread
  devaluation in the bond market and produced some of the biggest one-day bond
  price declines in years. As the bond market adjusted through the first half of
  1996, 3-month commercial paper in the money market sector - a popular
  investment - actually dropped in yield by 2 basis points as investors sought
  low risk alternatives to deteriorating bond prices (this at a time when bond
  yields were increasing dramatically). Therefore, throughout the first half of
  1996, we carefully took advantage of the interest-rate yield curve and
  extended the weighted average portfolio maturity target range from 24 days to
  44 days as the longer maturities became attractive.

  Under the same bond market conditions, Neuberger & Berman AMT Limited Maturity
  Bond Investments also suffered as the "bears" took over. This occurred despite
  the fact that we shortened duration (duration is a measure of the Portfolio's
  exposure to interest rate risk) during the first quarter. We lowered the
  average portfolio duration from 2.9 years to 2.6 years during February, and
  shortened it again to 2.3 years before the end of the first quarter. While the
  corporate bond market remained expensive, we were still able to find some that
  offered good relative value; corporate bonds made up 60% of the Portfolio by
  the end of June. We maintained a 16% weighting in asset-backed securities
  throughout much of the Semi-Annual Report period, which provided incremental
  yield and AAA-rated credit quality. Our mortgage position was increased to 6%
  in response to our changed view of interest rates. Mortgage bonds tend to hold
  up better in rising rate environments because homeowners are less-tempted to
  refinance their mortgages, a consumer action that often causes mortgage bonds
  to prepay and lose value. The use of futures to manage interest rate risk was
  our main use of derivatives. We wanted to offset some of the interest rate
  risk in our heavy corporate bond weighting. We accomplished this hedging
  strategy by holding a short position (a technique used to take advantage of an
  anticipated decline in bond prices) in the futures contracts (agreements to
  buy or sell a specific amount of a bond on a stipulated future date) of 5- and
  10-year Treasuries.

  The story for Neuberger & Berman AMT Growth Investments was much brighter
  during the Semi-Annual Report period. Our best-performing sectors were
  financial services, restaurants, and selected consumer/retail stocks. The
  financial sector provided many good performers, in spite of rising interest
  rates. Earnings growth and merger transactions aided a number of our holdings
  in this area. Two lagging sectors were health care and technology. The HMO
  (health maintenance organization) industry was our major concentration in
  health care. After rebounding 50% from mid-year 1995 lows into February 1996,
  the group fell from 25%-35% off its 1996 price levels through June due to
  concerns regarding increased medical costs and pricing competition. First
  quarter earnings were slightly below expectations for most companies. We
  believe that pricing is improving and that medical cost increases can be
  contained. We anticipate that the earnings growth of the companies in the
  Portfolio may substantially exceed that of the overall market in 1996/97,
  while the  multiple valuation of the Portfolio is equal to the market on 1996
  earnings and 10%-15% less than the market based on 1997 earnings. Over time,
  we feel the market has generally recognized such inconsistencies.

Thank you for choosing Sentry Life for your insurance and investment needs.

Sincerely,


Dale R. Schuh


Dale R. Schuh, President and Chief Operating Officer
Sentry Life Insurance Company


<PAGE>   3
                         SENTRY LIFE INSURANCE COMPANY

                         SENTRY VARIABLE LIFE ACCOUNT I

                        STATEMENT OF ASSETS, LIABILITIES
                          AND CONTRACT OWNERS' EQUITY

                           June 30, 1996 (Unaudited)
<TABLE>
<S>                                                               <C>
ASSETS:

Investments at market value:

   Neuberger & Berman Advisers Management Trust:

      Liquid Asset Portfolio, 237,027
        shares (cost $237,027)                                     $  237,027

      Growth Portfolio, 112,302
        shares (cost $2,569,020)                                    2,805,290

      Limited Maturity Bond Portfolio, 12,847
        shares (cost $180,423)                                        173,594

      Balanced Portfolio, 54,675
        shares (cost $839,586)                                        839,223
                                                                   ----------
        Total investments                                           4,055,134

Dividends receivable                                                      838
                                                                   ----------
        Total assets                                                4,055,972

LIABILITIES:
                                                                  
Accrued expenses                                                        2,451
                                                                   ----------
Contract owners' equity (Net Assets)                               $4,053,521
                                                                   ==========
</TABLE>





The accompanying notes are an integral part of these financial statements
<PAGE>   4
SENTRY LIFE INSURANCE COMPANY
SENTRY VARIABLE LIFE ACCOUNT I

STATEMENTS OF OPERATIONS AND CHANGES IN CONTRACT OWNERS' EQUITY
For the six months ended June 30, 1996, 1995 and 1994 (Unaudited)

<TABLE>
<CAPTION>

                                                  SUB-ACCOUNTS INVESTING IN:
                                                  --------------------------
                                                         LIQUID ASSET                              GROWTH
                                                          PORTFOLIO                               PORTFOLIO
                                              ----------------------------------     ------------------------------------ 
                                                1996          1995        1994         1996         1995          1994
Income:                                       -------       -------      -------    ---------    ---------     ----------
<S>                                           <C>          <C>           <C>        <C>          <C>           <C>
  Dividends                                     4,781         4,406        2,310          997        4,390         8,224 

Expenses:
  Risk charges                                  1,145           928          919       14,415       10,448         8,779 
                                              -------       -------      -------    ---------    ---------     ---------
Net investment income (loss)                    3,636         3,478        1,391      (13,418)      (6,058)         (555)
                                              -------       -------      -------    ---------    ---------     ---------
Realized net investment gain                       --            --           --       32,347        4,501        36,329 

Unrealized appreciation (depreciation), net        --            --           --     (119,520)     328,213      (411,943)

Capital gain distributions received                --            --          210      233,304       58,834       192,558 
                                              -------       -------      -------    ---------    ---------     ---------
Realized and unrealized gain (loss)
  on investments and capital
  gains distributions, net                         --            --          210      146,131      391,548      (183,056)
                                              -------       -------      -------    ---------    ---------     ---------
Net increase (decrease) in contract owners'
  equity from operations                        3,636         3,478        1,601      132,713      385,490      (183,611)
                                              -------       -------      -------    ---------    ---------     ---------
Purchase payments                              54,569        30,251       58,085      273,124      255,668       256,150 

Transfers between subaccounts, net            (35,049)      (51,452)     (28,925)      33,315       29,595        42,662 

Withdrawals and surrenders                        (16)         (219)        (607)     (88,220)     (70,740)      (67,280)

Monthly deductions                             (6,651)       (5,920)      (6,978)    (103,527)     (89,211)      (74,380)

Policy loans                                     (685)           (9)          35      (17,814)     (33,337)      (54,362)
                                              -------       -------      -------    ---------    ---------     ---------
Net increase (decrease) in contract owners'
  equity derived from principal
  transactions                                 12,168       (27,349)      21,610       96,878       91,975       102,790 
                                              -------       -------      -------    ---------    ---------     ---------
Total increase (decrease) in contract
  owners' equity                               15,804       (23,871)      23,211      229,591      477,465       (80,821)

Contract owners' equity at beginning of year  221,447       190,683      160,967    2,574,908    1,811,605     1,666,768 
                                              -------       -------      -------    ---------    ---------     ---------
Contract owners' equity at end of year        237,251       166,812      184,178    2,804,499    2,289,070     1,585,947 
                                              =======       =======      =======    =========    =========     =========

</TABLE>


The accompanying notes are an integral part of these financial statements

<PAGE>   5

<TABLE>
<CAPTION>
                   LIQUID MATURITY                         BALANCED                
                    BOND PORTFOLIO                        PORTFOLIO                                 TOTAL              
        ----------------------------------    ----------------------------------     ------------------------------------
          1996          1995        1994        1996          1995        1994         1996         1995          1994   
        -------       -------      -------    -------       -------      -------    ---------    ---------     ----------
        <S>           <C>          <C>        <C>           <C>          <C>        <C>           <C>          <C>
        15,386          9,541       7,291      18,652        11,714       9,450       39,816       30,051        27,275 

           951            942       1,015       4,322         3,491       3,194       20,833       15,809        13,907 
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  
        14,435          8,599       6,276      14,330         8,223       6,256       18,983       14,242        13,368 
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  
          (838)           115          99       6,027         4,584       8,259       37,536        9,200        44,687 
       (14,063)         1,349     (10,849)   (104,364)       79,075     (75,699)    (237,947)     408,637      (498,491)
            --             --       1,080     103,719         3,765      15,613      337,023       62,599       209,461 
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  

       (14,901)         1,464      (9,670)      5,382        87,424     (51,827)     136,612      480,436      (244,343)
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  

          (466)        10,063      (3,394)     19,712        95,647     (45,571)     155,595      494,678      (230,975)
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  
        12,509         15,995      11,935      61,414        94,605      44,349      401,616      396,519       370,519 
       (11,586)        10,336       2,573      13,320        11,521     (16,310)           -            -             - 
           (59)       (11,850)    (15,940)     (3,204)      (21,987)     (7,689)     (91,499)    (104,796)      (91,516)
        (6,051)        (6,768)     (6,541)    (43,770)      (40,022)    (33,849)    (159,999)    (141,921)     (121,748)
        (1,028)            23         (62)     (2,806)        4,375      (6,020)     (22,333)     (28,948)      (60,409)
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  

        (6,215)         7,736      (8,035)     24,954        48,492     (19,519)     127,785      120,854        96,846 
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  

        (6,681)        17,799     (11,429)     44,666       144,139     (65,090)     283,380      615,532      (134,129)
       180,182        167,729     195,958     793,604       607,854     637,593    3,770,141    2,777,871     2,661,286 
       -------        -------     -------    --------       -------     -------    ---------    ---------     ---------  
       173,501        185,528     184,529     838,270       751,993     572,503    4,053,521    3,393,403     2,527,157 
       =======        =======     =======    ========       =======     =======    =========    =========     =========  
</TABLE>


<PAGE>   6
NOTES TO FINANCIAL STATEMENTS  (Unaudited)
June 30, 1996 and 1995

1. ORGANIZATION AND CONTRACTS

   The Sentry Variable Life Account I (the Variable Life Account) is a
   segregated investment account of the Sentry Life Insurance Company (the
   Company) and is registered with the Securities and Exchange Commission as a
   unit investment trust pursuant to the provisions of the Investment Company
   Act of 1940. The Variable Life Account was established by the Company on
   February 12, 1985 and commenced operations on January 13, 1987. Accordingly,
   it is an accounting entity wherein all segregated account transactions are
   reflected.
   
   The assets of the Variable Life Account are invested in one or more of the
   portfolios of Neuberger & Berman Advisers Management Trust (the Trust) at the
   portfolio's net asset value in accordance with the selection made by the
   contract owners.

   A copy of the Neuberger & Berman Advisers Management Trust Annual Report is
   included in the Variable Account's Annual Report.


2. SIGNIFICANT ACCOUNTING POLICIES

   VALUATION OF INVESTMENTS

   Investments in the Trust are valued by using net asset values which are based
   on the daily closing prices of the underlying securities in the Trust's
   portfolios.

   SECURITIES TRANSACTIONS AND INVESTMENT INCOME

   Securities transactions are recorded on the trade date (the date the order to
   buy and sell is executed). Dividend income is recorded on the ex-dividend
   date. The cost of investments sold and the corresponding capital gains and
   losses are determined on a specific identification basis.

   FEDERAL INCOME TAXES

   The Company is taxed as a life insurance company under the provisions of the
   Internal Revenue Code. The operations of the Variable Life Account are part
   of the total operations of the Company and are not taxed as a separate
   entity.

   Under Federal income tax law, net investment income and net realized capital
   gains of the Variable Life Account which are applied to increase contract
   owners' equity are not taxed.

<PAGE>   7
NOTES TO FINANCIAL STATEMENTS (Unaudited - Continued)
June 30, 1996 and 1995

3. EXPENSES

   A mortality and expense risk premium and a death benefit guarantee risk
   charge are deducted by the Company from the Variable Life Account on a daily
   basis which is equal, on an annual basis, to 1.05% (.90% mortality and
   expense risk and .15% death benefit guarantee risk charge) of the daily net
   asset value of the Variable Life Account. These charges compensate the
   Company for assuming these risks under the variable life contract. The
   liability for accrued mortality and expense risk premium and death benefit
   guarantee risk charge amounted to $2,451 at June 30, 1996.

   At the beginning of each policy month, the company makes a deduction, per
   contract holder, from the cash value of the policy by canceling accumulation
   units. This deduction consists of the cost of insurance for the policy and
   any additional benefits provided by rider, if any, for the policy month and a
   $5 monthly administrative fee. The administrative fee reimburses the Company
   for administrative expenses relating to the issuance and maintenance of the
   contract.

   The Company deducts a front-end sales expense charge of 5.0% from each
   premium payment. A surrender charge may be deducted in the event of a
   surrender to reimburse the Company for expenses incurred in connection with
   issuing a policy. The full surrender charge will be reduced during the first
   nine contract years until it reaches zero in the tenth contract year.

   The Company deducts from each premium payment the amount of premium taxes
   levied by any state or government entity. Premium taxes up to 4% are imposed
   by certain states.

4. INITIAL CAPITALIZATION

   Initial capital of $500 was provided by the Company for the establishment of
   the Variable Life Account. As an investor in the Variable Life Account, the
   Company shares pro rata in the investment performance of the Variable Life
   Account and is subject to the same valuation procedures as are other contract
   owners in the Variable Life Account. The Company's investment, at market
   value, was $736 at June 30, 1996.

<PAGE>   8
NOTES TO FINANCIAL STATEMENTS (Unaudited - Continued)
June 30, 1996 and 1995

5. CONTRACT OWNERS' EQUITY

   Contract owners' equity is represented by accumulation units in the related
   Variable Life Account.

   At June 30, 1996 ownership of the Variable Life Account was represented by
   the following accumulation units and accumulation unit values:

<TABLE>
<CAPTION>
                                    ACCUMULATION    ACCUMULATION
                                       UNITS         UNIT VALUE        VALUE
                                    ------------    ------------       -----
<S>                                  <C>             <C>            <C>
Neuberger & Berman
Advisers Management Trust:
   Liquid Asset Portfolio              16,053          $14.78        $  237,251
   Growth Portfolio                   126,634           22.15         2,804,499
   Limited Maturity Bond Portfolio     10,832           16.02           173,501
   Balanced Portfolio                  49,056           17.09           838,270
                                                                     ----------
      Total contract owners' equity                                  $4,053,521
                                                                     ==========
</TABLE>


At June 30, 1995 ownership of the Variable Life Account was represented by the
following accumulation units and accumulation unit values:


<TABLE>
<CAPTION>
                                    ACCUMULATION    ACCUMULATION
                                       UNITS         UNIT VALUE        VALUE
                                    ------------    ------------       -----
<S>                                  <C>             <C>            <C>
Neuberger & Berman
Advisers Management Trust:
   Liquid Asset Portfolio              11,699          $14.26        $  166,812
   Growth Portfolio                   116,997           19.57         2,289,070
   Limited Maturity Bond Portfolio     11,995           15.47           185,528
   Balanced Portfolio                  47,921           15.69           751,993
                                                                     ----------
      Total contract owners' equity                                  $3,393,403
                                                                     ==========
</TABLE>



<PAGE>   9
NOTES TO FINANCIAL STATEMENTS (Unaudited - Continued)
June 30, 1996 and 1995

6. PURCHASES AND SALES OF SECURITIES

   In 1996, purchases and proceeds on sales of the Trust's shares aggregated
   $851,706 and $367,019, respectively, and were as follows:

<TABLE>
<CAPTION>
                   LIQUID ASSET    GROWTH     LIMITED MATURITY   BALANCED
                    PORTFOLIO     PORTFOLIO    BOND PORTFOLIO    PORTFOLIO     TOTAL
                   ------------   ---------   ----------------   ---------   --------
<S>                  <C>          <C>             <C>           <C>         <C>
Purchases            $ 66,321     $560,216        $ 27,983       $197,186    $851,706
Proceeds on sales    $ 50,311     $243,039        $ 19,811       $ 53,858    $367,019
</TABLE>

   In 1995, purchases and proceeds on sales of the Trust's shares aggregated
   $572,002 and $374,412, respectively, and were as follows:

<TABLE>
<CAPTION>
                   LIQUID ASSET    GROWTH     LIMITED MATURITY   BALANCED
                    PORTFOLIO     PORTFOLIO    BOND PORTFOLIO    PORTFOLIO     TOTAL
                   ------------   ---------   ----------------   ---------   --------
<S>                  <C>          <C>             <C>           <C>         <C>
Purchases            $ 37,340     $360,449        $ 35,872       $138,341    $572,002 
Proceeds on sales    $ 61,199     $216,249        $ 19,594       $ 77,370    $374,412 
</TABLE>

   In 1994, purchases and proceeds on sales of the Trust's shares aggregated
   $729,331 and $409,935, respectively, and were as follows:

<TABLE>
<CAPTION>
                   LIQUID ASSET    GROWTH     LIMITED MATURITY   BALANCED
                    PORTFOLIO     PORTFOLIO    BOND PORTFOLIO    PORTFOLIO     TOTAL
                   ------------   ---------   ----------------   ---------   --------
<S>                  <C>          <C>             <C>           <C>         <C>
Purchases            $ 77,324     $536,547        $ 30,328       $ 85,132    $729,331 
Proceeds on sales    $ 54,381     $241,974        $ 30,993       $ 82,587    $409,935 
</TABLE>



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