PENNEY J C CO INC
424B2, 1995-09-08
DEPARTMENT STORES
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<PAGE>   1



                                                Filed Pursuant to Rule 424(b)(2)

                                        Registration Statement No.   33-53275
                                                                   -------------

PRICING SUPPLEMENT NO. 3 dated September 6, 1995 (To Prospectus dated April 29,
1994 and Prospectus Supplement dated July 1, 1994)

                               U.S. $300,000,000
                               (Principal Amount)

                                    JCPENNEY

                          Medium-Term Notes, Series A
                Due from Nine Months or More From Date of Issue

<TABLE>
<S>                                                         <C>           <C>
[X]   Book Entry Note                                                     [X]     Fixed Rate  
[ ]   Certificated Note                                                   [ ]     Floating Rate

Trade Date:      September 6, 1995                          Issue Price (As a Percentage of Principal Amount):
           -----------------------------------
Date of Issue:      September 11,  1995                                   100%
               -------------------------------              ----------------------------------------------------
                                                            Interest Payment Date(s):   March 15, September 15
Maturity Date:       September 15, 2000                                              ---------------------------
              --------------------------------              Fixed Interest Rate/Initial Interest Rate:
Agent's Commission:      .500%                                              6.375%
                   ---------------------------              ----------------------------------------------------
                                                            Net Proceeds to Issuer:   $298,500,000
                                                                                   -----------------------------
If Floating Rate indicate:        [ ]   Commercial Paper Rate Note,

[ ]   Prime Rate Note,            [ ]     LIBOR Note,

[ ]   Federal Funds Effective Rate Note,        [ ]      CD Rate Note,

[ ]   Treasury Rate Note or       [ ]  Other
                                             --------------
and complete the following:

Interest Reset Dates:         N/A                                   Spread:     N/A
                     --------------------------------                      -----------------------------------
Interest Payment Period:      N/A                                   Spread Multiplier:   N/A
                        -----------------------------                                 ------------------------
Interest Reset Period:       N/A                                    Maximum Interest Rate, if any:   N/A
                      -------------------------------                                             ------------
Interest Determination Dates:   N/A                                 Minimum Interest Rate, if any     N/A
                             ------------------------                                            -------------
Index Maturity:         N/A                                         Calculation Dates:      N/A
               --------------------------------------                                 ------------------------
                                                                    Calculation Agent:       N/A
                                                                                      ------------------------
</TABLE>

Redemption Information:    Non-redeemable prior to stated maturity
                       ---------------------------------------------------------

If Note is denominated in a currency or currency unit other than U. S. dollars,
see attachment.

CS FIRST BOSTON
               MERRILL LYNCH & CO.
                                J.P. MORGAN SECURITIES INC.
                                                           MORGAN STANLEY & CO.
                                                                Incorporated
<PAGE>   2
Debt Securities, including Medium-Term Notes, Series A, may be issued by the
Company in an aggregate principal amount of up to U.S. $1,500,000,000 or the
equivalent in foreign currency or foreign currency units.  To date, including
this offering, an aggregate of U.S. $1,200,000,000, or the equivalent in
foreign currency or foreign currency units of Medium-Term Notes, Series A, and
all other Debt Securities, has been issued.

               Attachment to Pricing Supplement No.            3
                                                   -------------------------

Specified Currency or Currency Units:    N/A
                                     -------------------------------------------
Payment by holder of purchase price in: [ ] the Specified Currency or [ ] U.S. 
dollars

Exchange rate applicable to purchase price if payable in U.S. dollars of 
non-U.S. dollar denominated Note:  U.S. $1.00 =     N/A
                                                ----------------------

Payments to the holder of principal, premium, if any, and interest in U.S.
dollars (with an election by the holder to receive payments in the Specified
Currency)  N/A                  or such payments only in the Specified Currency
         ----------------------
(with no election by the holder to receive payments in U.S. dollars)      N/A
                                                                    ------------

Additional Terms:  N/A

Subject to the terms and conditions of the Agency Agreement dated as of July 1,
1994 and the Purchase Agreement dated as of September 6, 1995 among the Company
and each of the Agents named herein, the Company has agreed to sell to each
such Agent, and each such Agent has agreed to purchase, the principal amount of
Notes set forth opposite its name below:

<TABLE>
<CAPTION>
      Name
      ----
      <S>                                                   <C>
      CS First Boston Corporation   . . . . . . . . . . .   $   75,000,000
      Merrill Lynch, Pierce, Fenner
          & Smith Incorporated. . . . . . . . . . . . . .       75,000,000
      J.P. Morgan Securities Inc.   . . . . . . . . . . .       75,000,000
      Morgan Stanley & Co.
         Incorporated . . . . . . . . . . . . . . . . . .       75,000,000
                                                            --------------
      Total   . . . . . . . . . . . . . . . . . . . . . .   $  300,000,000
</TABLE>


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