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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 144
NOTICE OF PROPOSED SALE OF SECURITIES
PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
ATTENTION: TRANSMIT FOR FILING 3 COPIES OF THIS FORM CONCURRENTLY
WITH EITHER PLACING AN ORDER WITH A BROKER TO EXECUTE SALE OR EXECUTING
A SALE DIRECTLY WITH A MARKET MAKER.
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SEC USE ONLY
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DOCUMENT SEQUENCE NO.
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CUSIP NUMBER
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WORK LOCATION
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1(a) NAME OF ISSUER (Please type or print) (b) IRS IDENT. NO. (c) S.E.C. FILE NO.
J. C. PENNEY COMPANY, INC. 13-5583779 1-777
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1(d) ADDRESS OF ISSUER STREET CITY STATE ZIP CODE
P. O. BOX 10001 DALLAS TX 75301-0001
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2(a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES (b) IRS IDENT. NO. (c) RELATIONSHIP TO
ARE TO BE SOLD ISSUER
D. V. Evans -- Mr. Evans is Senior Vice President,
Chief Information Officer
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(d) ADDRESS STREET CITY
J. C. PENNEY COMPANY, INC.
P. O. BOX 10001 MAIL CODE 1106
DALLAS, TX 75301-0001
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INSTRUCTION: THE PERSON FILING THIS NOTICE SHOULD CONTACT THE ISSUER
TO OBTAIN THE I.R.S. IDENTIFICATION NUMBER AND THE S.E.C.
FILE NUMBER.
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3(a) (b) SEC USE ONLY (c) (d)
Title of the Name and Address of Each Broker Through Whom the Broker Dealer Number of Shares Aggregate
Class of Securities Securities are to be Offered or Each Market Maker File Number of other Units Market
to be Sold who is Acquiring the Securities TO BE SOLD Value
(See instr. 3(c)) (See instr. 3(d))
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COMMON Merrill Lynch
STOCK, Suite 1100 7,000 $518,000
$0.50 PAR 2121 San Jacinto Tower (@ $74.00 close
Dallas, TX 75201 on 3/20/98)
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(e) (f) (g)
Number of Shares Approximate Name of Each
or Other Units Date of Sale Securities
Outstanding (See instr. 3(f)) Exchange
(See instr. 3(e)) (MO, DAY YR.) (See instr. 3(g))
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252,156,260 Within 90 days New York Stock
as of from 03/24/98 Exchange
03/16/98
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INSTRUCTIONS:
1. (a) Name of Issuer
(b) Issuer's I.R.S. Identification Number
(c) Issuer's S.E.C. file number, if any
(d) Issuer's address, including zip code
(e) Issuer's telephone number, including area code
2. (a) Name of person for whose account the securities are to be sold.
(b) Such person's Social Security or I.R.S. identification number
(c) Such person's relationship to the issuer(e.g. officer, director, 10%
stockholder, or member of immediate family of any of the foregoing)
(d) Such person's address, including zip code
3. (a) Title of the class of securities to be sold
(b) Name and address of each broker through whom the securities are intended to be sold
(c) Number of shares or other units to be sold (if debt securities, give the aggregate face amount)
(d) Aggregate market value of the securities to be sold as of a specified date within 10 days prior
to the filing of this notice
(e) Number of shares or other units of the class outstanding, or if debt securities the face amount thereof
outstanding, as shown by the most recent report or statement published by the issuer.
(f) Approximate date on which the securities are to be sold
(g) Name of each securites exchange, if any, on which the securities are intended to be sold
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TABLE I -- SECURITIES TO BE SOLD
FURNISH THE FOLLOWING INFORMATION WITH RESPECT TO THE ACQUISITION OF THE SECURITIES TO BE SOLD
AND WITH RESPECT TO THE PAYMENT OF ALL OR ANY PART OF THE PURCHASE PRICE OR OTHER CONSIDERATION THEREFOR:
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Title of Date you Name of Acquisition Transaction Name of Person from Whom Amount of Date of Nature
the Class Acquired Acquired (if gift, also give Securities Payment of
date donor acquired) Acquired Payment
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Common * Exercise of Stock Options* J. C. Penney Company, Inc. 7,000
Stock, $0.50
par value
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REMARKS: * To be acquired in a cashless exercise
INSTRUCTIONS: If the securities were purchased and full payment therefor was not made in cash
at the time of purchase, explain in the table or in a note thereto the nature of the
consideration price. If the consideration consisted of any note or other obligation, or if
payment was made in installments describe the arrangement and state when the note or other
obligation was discharged in full or the last installment paid.
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TABLE II -- SECURITIES SOLD DURING THE PAST 3 MONTHS
FURNISH THE FOLLOWING INFORMATION AS TO ALL SECURITIES OF THE ISSUER SOLD DURING THE PAST 3 MONTHS
BY THE PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD.
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Name and Address Title of Securities Sold Date of Sale Amount of Gross Proceeds
of Seller Securities Sold
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NONE N/A N/A N/A N/A
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REMARKS:
INSTRUCTIONS: ATTENTION:
See the definition of "person" in paragraph (a) of Rule 144. THE PERSON FOR WHOSE ACCOUNT THE SECURITIES TO WHICH THIS NOTICE
Information is to be given not only as to the person for RELATES ARE TO BE SOLD HEREBY REPRESENTS BY SIGNING THIS NOTICE
whose account the securities are to be sold but also as to THAT HE DOES NOT KNOW ANY MATERIAL ADVERSE INFORMATION IN REGARD TO
all other persons included in that definition. In addition, THE CURRENT AND PROSPECTIVE OPERATIONS OF THE ISSUER OF THE
information shall be given as to sales by all persons whose SECURITIES TO BE SOLD WHICH HAS NOT BEEN PUBLICLY DISCLOSED.
sales are required by paragraph (e) of Rule 144 to be
aggregated with sales for the account of the person filing
this notice.
03/23/98 /s/ D. V. EVANS
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Date of Notice (Signature) D. V. EVANS
THE NOTICE SHALL BE SIGNED BY THE PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD. AT LEAST ONE COPY OF THE NOTICE SHALL
BE MANUALLY SIGNED. ANY COPIES NOT MANNUALLY SIGNED SHALL BEAR TYPED OR PRINTED SIGNATURES.
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ATTENTION: INTENTIONAL MISSTATEMENTS OR OMISSION OF FACTS CONSTITUTE FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001)
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