PENNEY J C CO INC
10-Q, 1999-12-14
DEPARTMENT STORES
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                          SECURITIES AND EXCHANGE COMMISSION
                                  Washington, D. C.
                                        20549

                                   _______________

                                      FORM 10-Q

                   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934

                                   _______________

     For the 13 and 39 week periods                 Commission file number 1-777
     ended October 30, 1999

                                J. C. PENNEY COMPANY, INC.
     ___________________________________________________________________________

               (Exact name of registrant as specified in its charter)

                    Delaware                                      13-5583779
     ___________________________________________________________________________

          (State or other jurisdiction of                    (I.R.S. Employer
          incorporation or organization)                     Identification No.)

     6501 Legacy Drive, Plano, Texas                               75024 - 3698
     ___________________________________________________________________________

     (Address of principal executive offices)                     (Zip Code)


     Registrant's telephone number, including area  code         (972) 431-1000
                                                         _______________________


                                 ___________________

     Indicate  by check mark  whether the registrant  (1) has  filed all reports
     required to be filed by Section 13  or 15(d) of the Securities Exchange Act
     of 1934 during the preceding 12 months (or for such shorter period that the
     registrant was required to file such reports), and (2) has been  subject to
     such filing requirements for the past 90 days.

     Yes    X   .       No        .
         _______           _______

     Indicate the number of shares  outstanding of each of the  issuer's classes
     of common stock, as of the latest practicable date.

     260,441,831  shares of  Common Stock of  50c par  value, as of  October 30,
     1999.

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                                         -1-


     PART I - FINANCIAL INFORMATION

     ITEM 1 - FINANCIAL STATEMENTS.

     The following  interim  financial  information is  unaudited  but,  in  the
     opinion of the Company, includes all adjustments, consisting only of normal
     recurring  accruals, necessary for  a fair  presentation.   Certain amounts
     have  been reclassified  to conform with  the current  period presentation.
     The financial  information should be  read in conjunction with  the audited
     consolidated financial statements  included in the Company's  Annual Report
     on Form 10-K for the 52 weeks ended January 30, 1999.


     Statements of Income
     (Amounts in millions except per share data)

                                       13 weeks ended          39 weeks ended
                                    ____________________     __________________
                                    Oct. 30,    Oct. 31,     Oct. 30,  Oct. 31,
                                      1999        1998         1999      1998
                                    ________   _________     ________  ________

     Retail sales                   $  7,696   $  7,297      $ 22,024  $ 20,613
     Direct Marketing revenue            282        252           832       749
                                    _________  _________     _________  ________

     Total revenue                     7,978       7,549       22,856    21,362
                                    _________   _________    _________  ________

     Costs and expenses
       Cost of goods sold,
         occupancy, buying,
         and warehousing costs         5,639       5,282       16,245    15,065
       Selling, general, and
         administrative expenses       1,784       1,622        5,114     4,680
       Costs and expenses of Direct
         Marketing operations            219         194          655       578
       Real estate and other              (7)        (10)         (27)      (12)
       Net interest expense and credit
         operations (1)                  106         142          243       350
       Acquisition amortization           18          15           80        68
                                    _________   _________    _________  ________

     Total costs and expenses          7,759       7,245       22,310    20,729
                                    _________   _________    _________  ________

     Income before income taxes          219         304          546       633
     Income taxes                         77         118          198       246
                                    _________   _________    _________  ________

     Net income                     $    142    $    186     $    348  $    387
                                   =========   =========    ========= =========


     Earnings per common share:

     Net income                     $    142    $    186     $    348  $    387
     Less:
       preferred stock
         dividends                        (9)        (10)         (27)      (28)
                                    _________   _________    _________  ________
     Earnings for basic EPS              133         176          321       359
     Dilutive stock options and
       convertible preferred
       stock                               9          10           --        27
                                    _________   _________    _________  ________
     Earnings for diluted EPS       $    142    $    186     $    321  $    386

     Shares
     Average shares outstanding
       (used for basic EPS)              260         254           259       253
     Dilutive common stock
       equivalents                        16          18            --        19
                                   _________    ________      ________  ________

     Average diluted shares
       outstanding                       276         272           259       272

     Earnings per share
     Basic                          $   0.51     $  0.69      $   1.24  $   1.42
     Diluted                            0.51        0.68          1.24      1.42


     (1) Net  interest  expense and  credit operations  for the  39 weeks  ended
     October  30, 1999 includes a  $5 million pre-tax gain, or  1 cent per share
     after tax, on the early extinguishment of Eckerd Corporation's 9.25 percent
     Notes due 2004.

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                                         -2-

     Balance Sheets
     (Amounts in millions)

                                                 Oct. 30,    Oct. 31,   Jan. 30,
                                                   1999        1998       1999
                                                 ________   __________  ________


     ASSETS

     Current assets

       Cash and short-term investments
         of $392, $552, and $95                  $    392   $    552   $     96
       Retained interest in JCP Master
         Credit Card Trust                            461      1,032        415
       Receivables, net                             4,455      3,573      4,415
       Merchandise inventories                      6,971      7,017      6,031
       Prepaid expenses                               151        147        168
                                                 ________   ________   _________

          Total current assets                     12,430     12,321     11,125

     Properties, net of accumulated
          depreciation of $3,152, $3,267,
          and $2,875                                5,434      5,332      5,458

     Investments, principally held by
          Direct Marketing                          1,812      1,896      1,961

     Deferred policy acquisition costs                904        810        847

     Goodwill and other intangible assets
          net of accumulated amortization
          of $305, $180, and $225                   3,173      2,867      2,933

     Other assets                                   1,359      1,303      1,314
                                                 --------   --------   --------
                                                 $ 25,112   $ 24,529   $ 23,638
                                                 ========   ========   ========

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                                         -3-
     Balance Sheets
     (Amounts in millions)
                                                 Oct. 30,    Oct. 31,   Jan. 30,
                                                   1999        1998       1999
                                                 ________    ________   ________
     LIABILITIES AND STOCKHOLDERS' EQUITY
     Current liabilities
       Accounts payable and accrued expenses     $  3,784   $  3,903   $  3,465
       Short-term debt                              3,223      2,518      1,924
       Current maturities of long-term debt           625        625        438
       Deferred taxes                                 155        123        143
                                                  ________   ________   ________
         Total current liabilities                  7,787      7,169      5,970

     Long-term debt                                 6,504      6,737      7,143

     Deferred taxes                                 1,545      1,388      1,517

     Insurance policy and claims reserves             992        919        946

     Other liabilities                                917        895        893
                                                  ________   ________   ________
         Total liabilities                         17,745     17,108     16,469

     Stockholders' equity
     Capital stock
       Preferred stock, without par value:
         Authorized, 25 million shares -
         issued and outstanding, 0.8 million
         shares for all periods presented of
         Series B ESOP convertible preferred          457        483        475
       Common stock, par value 50c:
         Authorized, 1,250 million shares -
         issued and outstanding, 260, 254, and
         250 million shares                         3,236      2,877      2,850
                                                  ________   ________   ________

     Total capital stock                            3,693      3,360      3,325
                                                  ________   ________   ________


     Reinvested earnings
       At beginning of year                         3,858      4,066      4,066
       Net income                                     348        387        594
       Common stock dividends declared               (427)      (414)      (549)
       Preferred stock dividends
         declared, net of tax                         (18)       (19)       (39)
       Common stock retired                            --         --       (214)
                                                  ________   ________   ________
       Reinvested earnings at end of
         period                                     3,761      4,020      3,858

     Accumulated other comprehensive income/(loss)    (87)        41        (14)
                                                  ________   ________   ________


     Total stockholders' equity                     7,367      7,421      7,169
                                                  ________   ________   ________

                                                  $25,112    $24,529    $23,638
                                                  ========   ========   ========

     The  accumulated balances  for net  unrealized changes  in debt  and equity
     securities  were  ($6),  $70,   and  $65,  and  for  currency   translation
     adjustments were ($81), ($29), and ($79) as of the respective dates  shown.
     Net unrealized changes  in investment securities are shown  net of deferred
     taxes of  ($3), $40, and  $36, respectively. A  deferred tax asset  has not
     been established for currency translation adjustments.

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                                         -4-


     Statements of Cash Flows
     (Amounts in millions)

                                                        39 weeks ended
                                              ________________________________
                                               Oct. 30,              Oct. 31,
                                                 1999                  1998
                                              _________             _________

     Operating activities

     Net income                               $     348             $     387
     Depreciation and amortization, including
         intangible assets                          513                   459
     Deferred taxes                                  36                    70
     Change in cash from:
         Customer receivables                       215                   558
         Other receivables                         (301)                 (274)
         Inventories, net of trade payables        (517)                 (469)
         Current taxes payable                      (51)                 (113)
         Other assets and liabilities, net           68                  (405)
                                               _________             _________
                                                    311                   213
                                               _________             _________

     Investing activities

     Capital expenditures                          (429)                 (508)
     Purchases of investment securities            (649)                 (511)
     Proceeds from the sale of bank
       receivables                                   22                    --
     Proceeds from sales of investment
       securities                                   681                   382
                                               _________             _________
                                                   (375)                 (637)
                                               _________             _________


     Financing activities

     Change in short-term debt                    1,243                 1,101
     Payments of long-term debt                    (455)                  (50)
     Common stock issued, net                        13                    68
     Dividends paid, preferred and common          (441)                 (430)
                                               _________             _________
                                                    360                   689
                                               _________             __________

     Net increase/(decrease) in cash and
       short-term investments                       296                   265

     Cash and short-term investments at
       beginning of year                             96                   287
                                               _________             __________

     Cash and short-term investments at
       end of second quarter                   $    392              $    552
                                               =========             =========


     Non-cash transactions:  On March  1, 1999, the  Company issued  9.6 million
     shares of common stock to complete the acquisition of Genovese Drug Stores,
     Inc. (Genovese). The total value of the transaction, including debt assumed
     and conversion  of options  for Genovese common  stock to  options for  the
     Company's common stock, was $414 million.

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                                         -5-

     Notes to Interim Financial Information

     1. Reserves and Other Charges

     During  1996  and 1997,  the  Company  recorded  other charges  principally
     related to drugstore integration activities, department store and drugstore
     closings and  FAS 121  impairments, and early  retirement and  reduction in
     force  programs (collectively  other charges,  net).  The following  tables
     provide  a roll  forward  of  reserves that  were  established for  certain
     categories of these charges. These reserves are  reviewed for adequacy on a
     periodic  basis and  are adjusted  as appropriate  based on  those reviews.
     Except  as indicated  below, no  adjustments were  deemed necessary  in the
     third quarter  of  1999.  The  following schedules,  and  the  accompanying
     discussion, provide the status of the reserves as of October 30, 1999.


     1996 Charges:
     ____________
                            1997           1998              3rd Qtr 1999 YTD
                                      __________________    ___________________
                             Y/E        Cash      Y/E         Cash       Ending
     ($ in millions)       Reserve    Outlays   Reserve     Outlays     Reserve
                           _______    __________________    ____________________


     Eckerd drugstores
     _________________
       Future lease
         obligations (1)     $  66    $  (7)    $  59       $   (2)       $  57
        Allowance for notes
         receivable (2)         25       --        25           --           25
       Other (1)                 4       --         4           --            4
                             __________________________    _____________________

     Total                   $  95    $  (7)    $  88       $   (2)       $  86
                             __________________________     ____________________


     Amounts are reflected on the consolidated balance sheets as follows:

     1)  Reserve balances  are included as  a component of  accounts payable and
     accrued expenses.

     2) The allowance for notes  receivable, which was established in connection
     with the drugstore divestiture discussed  below, is included as a reduction
     of other assets.


     Future  lease  obligations  -  In   1996  the  Company  identified  certain
     __________________________
     drugstores  that would  be closed  in  connection with  its acquisition  of
     Eckerd  Corporation, and  established a  reserve for  the present  value of
     future lease obligations for the closed drugstores. Costs are being charged
     against the  reserve as incurred;  the interest component related  to lease
     payments  is recorded  as  rent  expense in  the  period  incurred with  no
     corresponding increase in  the reserve. Through the third  quarter of 1999,
     approximately $2  million in  lease payments had  been charged  against the
     reserve.

     Allowance for notes receivable - In connection with the Eckerd acquisition,
     ______________________________
     the  Federal  Trade Commission  required  that the  Company  divest certain
     drugstores in North Carolina and South Carolina. A portion  of the proceeds
     from  the sale of  these drugstores was  financed by the  Company through a
     note receivable for $33 million. A reserve for 75 percent of the face value
     of the note  receivable was established due to the significant constraints
     on the Company's ability to collect on the note.

     Other - The  remaining charges, the majority of which have been expensed as
     _____
     incurred, were related  to integration activities for  the Fay's drugstores
     acquired  by the  Company in  October 1996,  and other  activities  such as
     contract terminations.

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                                         -6-

     1997 Charges:
     ____________
                                        1998                  3rd Qtr 1999 YTD
                                      __________________    ___________________
                            1997        Cash                  Cash
                            Y/E       Outlays     Y/E       Outlays      Ending
     ($ in millions)       Reserve    & Other   Reserve     & Other     Reserve
                           _______    __________________    ____________________


     Department stores
      __________________
       and catalog
       ___________
       Future lease
         obligations (1)     $  55    $ (35)    $   20       $ (3)        $  17


     Eckerd drugstores
       Future obligations,
         primarily
         leases (1)              35      (8)        27         (2)           25
                              _____   _________________      ___________________

     Total                   $   90   $ (43)    $   47       $ (5)        $  42
                             _______  _________________      ___________________


     1) Reserve  balances are included  as a component  of accounts  payable and
     accrued expenses.


     Department stores and catalog:

     Future  lease   obligations -    In  1997,   the   Company  identified   97
     ___________________________
     underperforming stores  that did not  meet the Company's  profit objectives
     and several support  units (credit  service centers  and warehouses)  which
     were no  longer needed. All  of these facilities had  closed by the  end of
     fiscal  1998. The  store closing  plan anticipated  that the  Company would
     remain liable for all  future lease obligations. The reserve as  of the end
     of the third quarter of 1999 represents future lease obligations, and costs
     are  being charged  against the reserve  as incurred. The  reserve has been
     reduced by $3 million through the third quarter of 1999.


     Eckerd drugstores:

     Future obligations, primarily leases - During 1997, the Company established
     ____________________________________
     reserves for the  present value of future lease payments  for an additional
     portfolio  of drugstores  that were  identified for  closure. In  addition,
     reserves  were established for  pending litigation and  other miscellaneous
     charges, each  individually insignificant.  Through  the end  of the  third
     quarter of 1999, the reserves had been reduced by $2 million. On a combined
     basis, the reserves totaled $25 million at the end of the third quarter.


     2. Earnings Per Share

     At October 30,  1999, approximately 0.8 million shares  of preferred stock,
     which were  convertible into  15.4 million common  shares, were  issued and
     outstanding. These potential common shares, and the related dividend,  were
     excluded  from the calculation of diluted  earnings per share (EPS) for the
     39 weeks  ended October 30, 1999 because their  inclusion would have had an
     anti-dilutive effect on  EPS. In addition, options to  purchase 5.0 million
     and  2.2 million common shares for the 13  weeks ended October 30, 1999 and
     October 31, 1998, respectively, and options to purchase 5.0 million and 1.5
     million common shares for  the 39 weeks ended October 30,  1999 and October
     31,  1998, respectively,  were  outstanding  and  were  excluded  from  the
     computation of diluted earnings per share because the option exercise price
     was greater than the average market price for the respective periods.

<PAGE>
                                         -7-


     ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
              RESULTS OF OPERATIONS.

     Financial Condition
     ___________________

     Merchandise inventories on a  FIFO basis totaled $7,234 million  at the end
     of the third quarter compared with $7,269 million at the end of last year's
     third quarter. Current  year totals include  approximately $164 million  of
     inventory attributable  to Genovese  drugstores ($148  million) and  Renner
     department  stores ($16  million). Inventories  for  department stores  and
     catalog totaled $4,870 million at October 30, 1999 and were below last year
     levels by nearly five percent. Inventories for comparable department stores
     declined  approximately six percent  from the prior  year. Eckerd drugstore
     inventories totaled $2,363  million compared with $2,157 million last year.
     The current cost of inventories  exceeded the LIFO basis amount carried  on
     the balance sheet  by approximately $263  million at October  30, 1999  and
     $252 million at October 31, 1998.

     Total customer receivables  serviced were $3,628 million at the  end of the
     third quarter compared with $3,893 million at  the end of last year's third
     quarter.  The  decline is  related  to  a  number of  factors,  principally
     tightening the Company's credit-granting policies and reducing the scope of
     credit promotions, both  of which  have taken  place over the  past two  to
     three years, the  migration of credit sales from  the Company's proprietary
     credit card to third-party credit cards, and declines in sales volumes.

     Properties,  net of  accumulated depreciation,  totaled  $5,434 million  at
     October  30, 1999 compared  with $5,332 million  at the end  of last year's
     third quarter.

     On March 1,  1999, the Company completed  the acquisition of Genovese.  The
     acquisition  was  accomplished  through an  exchange  of  approximately 9.6
     million  shares of  Company  common  stock for  the  outstanding shares  of
     Genovese. The total  value of the transaction, including  the assumption of
     approximately  $60  million  of  debt  and  the  conversion  of outstanding
     Genovese options to options for Company common stock, was $414 million. The
     acquisition is being accounted for  under the purchase method. The purchase
     price is being  allocated to assets  acquired, including intangible  assets
     (principally   prescription  files   and   favorable  lease   rights),  and
     liabilities assumed  based  on  their  estimated  fair  value.  The  excess
     purchase  price over  the fair  value  of assets  acquired and  liabilities
     assumed, representing goodwill, is being amortized over 40 years.

     Goodwill and other intangible assets, net, totaled $3,173 million  compared
     with $2,867 million at the end  of last year's third quarter. Current  year
     balances  include approximately  $316  million  in  intangible  assets  and
     goodwill associated with the Genovese acquisition.

     At October  30,  1999, the  consolidated  balance sheet  included  reserves
     totaling $103 million which are included as a component of accounts payable
     and accrued expenses and $25 million  which is reflected as a reduction  of
     other  assets.  These  reserves  were established  in  connection  with the
     Company's 1996 and 1997 other charges, net,  and relate primarily to future
     lease  obligations  on  stores  and  other  support  facilities  closed  in
     connection with those charges, and a

<PAGE>
                                         -8-

     note  receivable  related   to  the  divestiture  of   certain  drugstores,
     respectively.  In 1999,  these reserves  have  been reduced  by $7  million
     through the  end of  the third  quarter. See  Note 1  to Interim  Financial
     Information.




     Results of Operations
     _____________________

     Consolidated operating results
     ($ in millions)
                                       13 weeks ended        39 weeks ended
                                    ____________________   ____________________
                                     Oct. 30,   Oct. 31,    Oct. 30,   Oct. 31,
                                       1999       1998        1999       1998
                                    _________   ________    _________  ________

     Operating profit
       Department stores
         and catalog                $  250       $  329    $   556     $   718
       Eckerd drugstores                23           64        109         150
       Direct marketing                 63           58        177         171
       Real estate and other             7           10         27          12
                                    _______       ______   ________    _______
       Total operating profit          343          461        869       1,051

     Net interest and
       credit operations              (106)        (142)      (243)       (350)
     Acquisition amortization          (18)         (15)       (80)        (68)
                                   ________     ________  ________     _______
     Income before income taxes        219          304        546         633
     Income taxes                      (77)        (118)      (198)       (246)
                                    ________     ________  ________    ________
     Net income                     $  142       $  186    $   348     $   387
                                    ========     ========  ========    ========


     Operating  profit (before  net  interest  expense  and  credit  operations,
     acquisition amortization, and  income taxes) totaled $343  million compared
     with  $461 million  in  last  year's third  quarter.  Department store  and
     catalog results  declined primarily  as a  result of  the effects  of lower
     department store sales volumes. Eckerd drugstores operating profit declined
     as a result  of both lower  gross margins and  higher selling, general  and
     administrative  (SG&A) expenses. Operating profits for  J. C. Penney Direct
     Marketing  Services, Inc. (Direct Marketing) increased in the third quarter
     compared with last year's period.

     Total Company results reflect continued improvement in net interest expense
     and credit operations, primarily due to lower bad debt expense. Net  income
     totaled $142 million, or 51 cents per share, as compared with $186 million,
     or 68  cents per share  in last  year's third  quarter. On a  year to  date
     basis, net income was $348 million, or  $1.24 per share, compared with $387
     million, or $1.42 per share, last year.

<PAGE>
                                         -9-

     Segment Operating Results
     -------------------------
     Department Stores and Catalog
     -----------------------------
                                       13 weeks ended        39 weeks ended
                                    ____________________   ____________________
                                     Oct. 30,   Oct. 31,    Oct. 30,   Oct. 31,
                                       1999       1998        1999       1998
                                    _________   ________    _________  ________
     ($ in millions)
     Retail sales, net              $ 4,685      $ 4,807   $12,990     $13,109
     Cost of goods sold              (3,209)      (3,299)   (8,963)     (9,055)
     SG&A expenses                   (1,226)      (1,179)   (3,471)     (3,336)
                                     ________     ________  ________    ________

     Operating profit (1)           $   250      $   329   $   556     $   718

     Sales percent increase
       Total department stores         (3.2)        (5.0)     (1.5)       (2.1)
       Comparable stores               (3.0)        (4.0)     (0.9)       (1.7)
       Catalog                          0.0          8.0       1.5         4.4
     Ratios as a percent of sales:
     FIFO gross margin                 31.5         31.4      31.0        30.9
     SG&A expenses                     26.2         24.5      26.7        25.4

     FIFO operating profit              5.3          6.9       4.3         5.5
     FIFO EBITDA (2)                    8.6          9.0       8.3         8.5

     1) Operating profit  represents pre-tax income before  net interest expense
     and credit operations and amortization of intangible assets.

     2) Earnings before  interest, income taxes, depreciation  and amortization.
     EBITDA includes finance revenue, net of credit operating costs and bad debt
     expense.  EBITDA  is provided  as  an alternative  assessment  of operating
     performance and is  not intended to be a substitute  for GAAP measurements;
     calculations may be different for other companies.


     Operating profit for department stores and catalog was $250 million in this
     year's third quarter compared  with $329 million last year. The decline was
     primarily  related to  the effects  of  lower sales  volumes in  department
     stores,  where sales for  comparable stores,  those open  at least  a year,
     declined by 3.0 percent. Sales in private brand merchandise were strong for
     the period, especially Arizona Jean Co., St. John's Bay, and Delicates, all
     of  which  posted double-digit  sales  gains  for  the quarter.  Sales  for
     supplier exclusive  brands  including  Crazy Horse  by  Liz  Claiborne  and
     Joneswear by Jones New York, also  continue to perform very well. Sales  of
     national brand jeanswear, athletic apparel and athletic  footwear were soft
     during the  quarter. Catalog  sales were flat  compared with  third quarter
     last year. Internet sales, while  still a small percentage of  total sales,
     continue to increase at an accelerating rate. Gross margin as a  percent of
     sales improved by  10 basis points  in the third  quarter compared to  last
     year. The increase  was principally related to the shift in sales to higher
     margin  private and  supplier  exclusive  brands and  a  reduced number  of
     promotions.  SG&A expenses increased as  a percent of  sales due to planned
     customer service initiatives  and a decline in sales  volume. SG&A expenses
     for  the quarter  reflect  $12  million in  additional  investment for  the
     expansion of the Company's internet infrastructure.

     Operating profit  for the 39 weeks ended October  30, 1999 was $556 million
     compared  with $718  million last year.  Department store sales  for the 39
     weeks  declined 0.9 percent on a comparable  store basis, and catalog sales
     increased by 1.5 percent compared with last year. Gross margin as a percent
     of sales was 31.0 percent, up 10 basis points compared with last year. SG&A
     expenses  for the  first nine  months increased approximately  four percent
     compared with  last year, principally  related to salaries  associated with
     customer  service initiatives, new advertising campaign costs, and spending
     on the development

<PAGE>
                                         -10-

     of  the Company's  internet infrastructure.  As  a percent  of sales,  SG&A
     expenses increased 130 basis points as a result of lower sales volumes.



     Eckerd Drugstores (1)
     _____________________
                                       13 weeks ended        39 weeks ended
                                    ____________________   ____________________
                                     Oct. 30,   Oct. 31,    Oct. 30,   Oct. 31,
                                       1999       1998        1999       1998
                                    _________   ________    _________  ________
     ($ in millions)
     Retail sales, net              $ 3,011      $ 2,490   $ 9,034     $ 7,504
     Cost of goods sold              (2,430)      (1,983)   (7,282)     (6,010)
     SG&A expenses                     (558)        (443)   (1,643)     (1,344)
                                    ________     ________  ________    ________

     Operating profit (2)           $    23      $    64   $   109     $   150

     Sales percent increase
       Total                           20.9          9.2      20.4         8.8
       Comparable stores                9.6         10.0      10.8         8.9
     Ratios as a percent of sales:
     FIFO gross margin                 19.7         20.8      19.8        20.3
     SG&A expenses                     18.5         17.8      18.2        17.9
     FIFO operating profit              1.2          3.0       1.6         2.4
     FIFO EBITDA (2)                    2.8          4.4       3.1         3.7


     LIFO gross margin                 19.3         20.4      19.4        19.9
     LIFO operating profit              0.8          2.6       1.2         2.0
     LIFO EBITDA (3)                    2.4          4.0       2.7         3.3

     1)  Results  reflect  the  inclusion  of  Genovese  drugstores  as  of  the
     acquisition date  in March 1999.  Pro forma results, assuming  the Genovese
     acquisition occurred  at the  beginning of the  periods reported  would not
     differ materially from reported results.

     2)  Operating  profit   represents  pre-tax  income  before   interest  and
     amortization of intangible assets.

     3) Earnings before  interest, income taxes, depreciation  and amortization.
     EBITDA is  provided as an  alternative assessment of  operating performance
     and is not  intended to be a substitute for GAAP measurements; calculations
     may be different for other companies.


     Operating profit for Eckerd drugstores was $23 million in the third quarter
     compared  with  $64  million  in   last  year's  period.  The  decline  was
     attributable  to  both  lower  gross  margins  and  higher  SG&A  expenses.
     Operating profit reflects a LIFO charge of $12 million in this year's third
     quarter  compared with $10 million last  year. Eckerd experienced continued
     strong sales growth  in the third  quarter, increasing by  9.6 percent  for
     comparable  stores  (including  the  pro  forma  results  of  the  Genovese
     drugstores acquired  on  March 1,  1999) which  is in  addition  to a  10.0
     percent increase in the third quarter  of 1998. Comparable store sales were
     led by a 15.1  percent increase in pharmacy sales, which  were particularly
     strong  in the  managed  care  segment. Managed  care  sales accounted  for
     approximately 87 percent of pharmacy sales in the third quarter, up from 84
     percent  last  year. Non-pharmacy  sales  increased  by  1.3 percent  on  a
     comparable store basis.


     FIFO gross margin totaled  $581 million in the third quarter  compared with
     $507 million  in last year's  period. FIFO gross margin  declined 110 basis
     points as a percent  of sales as a  result of a higher percentage  of lower
     margin branded  drugs and  lower generic dispensing  rates, coupled  with a
     higher percentage of managed  care and overall pharmacy sales versus a year
     ago. In  addition, as previously  announced, the Eckerd shrinkage  rate for
     the third quarter was adjusted  to reflect higher shrinkage levels, further
     reducing  gross margin.  SG&A expenses increased  by 70  basis points  as a
     percent of sales in the third

<PAGE>
                                         -11-

     quarter. The increase was primarily related to normal integration costs for
     the Genovese  drugstore acquisition and  expenses associated with  a higher
     level of new and relocated store activity.

     Operating  profit for Eckerd  drugstores was $109 million  for the 39 weeks
     ended October 30, 1999, down from $150 million last year.  Operating profit
     reflects  a $36  million  LIFO charge  in  the first  nine  months of  1999
     compared with a $27 million charge in last year's period. Sales were strong
     for the  first nine months, increasing  10.8 percent on a  comparable store
     basis. Same store  sales were led by pharmacy sales which increased by 15.8
     percent; non-pharmacy  merchandise sales increased  by 3.1 percent  for the
     nine months. FIFO  gross margin for  the nine months  declined by 50  basis
     points. Excluding the effects of  the 1999 and 1998 second  quarter charges
     related  to inventory adjustments,  systems upgrades and  other items, FIFO
     gross margin declined by 100 basis points.  The decline in gross margin was
     principally  related to  growth in  managed  care and  mail order  pharmacy
     sales,  which carry  lower margins,  and  to higher  shrinkage rates.  SG&A
     expenses  increased by 30 basis points in total and remained unchanged from
     the prior year excluding the effects of second quarter charges.




     Direct Marketing
                                       13 weeks ended        39 weeks ended
                                    ____________________   ____________________
                                     Oct. 30,   Oct. 31,    Oct. 30,   Oct. 31,
                                       1999       1998        1999       1998
                                    _________   ________    _________  ________
     ($ in millions)
     Revenue                        $   282      $   252   $   832     $   749
     Costs and expenses (1)            (219)        (194)     (655)       (578)
                                    _________    ________  ________    ________

     Operating profit (2)           $    63      $    58   $   177     $   171

     Revenue, percent increase         11.9          8.2      11.1         9.2
     Operating profit as a percent
        of revenue                     22.3         23.0      21.3        22.8

     1) Includes amortization  of deferred acquisition costs of  $59 million and
     $47 million for the third quarter and $168 million and $139 million for the
     first nine months of 1999 and 1998, respectively.

     2)  Operating profit  represents  pre-tax  income  before  amortization  of
     intangible assets.


     Revenue totaled $282  million in the third quarter and $832 million for the
     first nine months of 1999, an increase of approximately 11 percent for both
     periods compared  with last  year. The  increase was  led by  a 12  percent
     increase in  health insurance premiums  which account for  approximately 62
     percent  of  total  revenues. Revenue  generated  from  membership services
     products, which account  for approximately eight percent of total revenues,
     increased by 41  percent and 49 percent compared  with last  year's  third
     quarter  and nine months, respectively.   Operating  profit  totaled   $63
     million for  the  quarter, up  8.6  percent. Operating  profit  is  up  $6
     million,  or 3.5 percent for  the year.  Current year operating profit has
     been impacted by planned expenditures  for  new  product  development  and
     international  expansion  activities  in the United Kingdom and Pacific
     Rim.

<PAGE>
                                         -12-


     Real Estate and Other
     _____________________

     Third quarter  of 1999 includes  losses associated with the  Company's exit
     from  Chile  ($19  million)  a  gain  on  the sale  of  an  underperforming
     department store ($12 million) and realized gains on the sale of investment
     securities  ($9 million), all of which were over and above normal activity.
     Operating losses incurred in Chile up through the date of store closings is
     reflected in the operating results of department stores and catalog.



     Net Interest Expense and Credit Operations
     __________________________________________
                                       13 weeks ended        39 weeks ended
                                    ____________________   ____________________
                                     Oct. 30,   Oct. 31,    Oct. 30,   Oct. 31,
                                       1999       1998        1999       1998
                                    _________   ________    _________  ________
     ($ in millions)
     Revenue                        $   172      $   165   $   536     $   516
     Bad debt expense                   (31)         (69)      (66)       (167)
     Operating expenses                 (81)         (82)     (243)       (247)
     Interest expense, net             (166)        (156)     (470)       (452)
                                    ________     ________  ________    ________
     Total                          $  (106)     $  (142)  $  (243)    $  (350)


     Net  interest expense  and credit  operations totaled  $106 million  in the
     third  quarter compared  with $142  million in  the comparable  period last
     year. The decline from last year was principally  related to improvement in
     bad  debt levels.  Bad debt expense  in the  third quarter was  $38 million
     below  last year's  level principally  as a  result of  significantly lower
     delinquency rates, due in part to the Company's previous efforts to tighten
     credit  underwriting  standards  to  improve  portfolio   performance.  Net
     interest expense and  credit operations totaled $243  million on a year  to
     date  basis compared  with  $350  million last  year.  The improvement  was
     principally related to  increased late fee revenue  and significantly lower
     bad debt expense. As of the end of the quarter, the 90-day delinquency rate
     was 2.6 percent of  customer receivables, down from 3.7 percent  at the end
     of the  third quarter of  1998. At  October 30, 1999,  customer receivables
     serviced  totaled  $3,628 million,  a  decrease  of  $265 million,  or  6.8
     percent, compared with a year ago.


     Income Taxes
     ____________

     The  Company's effective  income  tax rate  was 35.3  percent in  the third
     quarter compared with 38.8 percent last year. Several initiatives to reduce
     income  taxes, coupled  with lower  income,  have resulted  in a  favorable
     effective tax rate, on an annual basis, of approximately 37 percent.


     Year 2000
     _________

     The Year 2000  issue exists because many computer systems store and process
     dates using  only the last two  digits of the  year.  Such systems,  if not
     changed, may interpret  "00" as  "1900" instead  of the year  "2000."   The
     Company has  been working to  identify and address  Year 2000  issues since
     January  1995.   The scope  of  this effort  includes internally  developed
     information  technology  systems, purchased  and leased  software, embedded
     systems, and electronic data interchange transaction processing.

<PAGE>
                                         -13-

     In October 1996,  a company-wide task force was  formed to provide guidance
     to  the Company's  operating and  support  departments and  to monitor  the
     progress of efforts  to address  Year 2000  issues.  The  Company has  also
     consulted with  various  third  parties,  including, but  not  limited  to,
     outside consultants,  outside service providers,  infrastructure suppliers,
     industry groups,  and other  retail companies  and associations to  develop
     industry-wide  approaches to  the  Year  2000 issue,  to  gain insights  to
     problems,  and to provide  additional perspectives on  solutions. Year 2000
     readiness work was  more than 99 percent  complete as of October  30, 1999.
     Since January 1999, the Company has been  retesting all systems critical to
     the Company's core business.  The Company has also focused on the Year 2000
     readiness of its suppliers and service providers, both independently and in
     conjunction with the National Retail Federation.

     Despite the significant efforts to  address Year 2000 concerns, the Company
     could  potentially  experience  disruptions  to  some  of  its  operations,
     including  those resulting from  noncompliant systems  used by  third party
     business and governmental entities.  The Company has developed  contingency
     plans  to address  potential Year  2000 disruptions.   These  plans include
     business continuity plans  that address accessibility and  functionality of
     Company facilities as well as steps to be  taken if an event causes failure
     of a system critical to the Company's core business activities.

     Through October  30,  1999,  the Company  had  incurred  approximately  $45
     million  to achieve  Year  2000  compliance,  including  approximately  $10
     million related to capital projects.  The Company's remaining cost for Year
     2000 remediation is currently estimated to be $4 million.  Total costs have
     not  had, and are not expected to  have, a material impact on the Company's
     financial results.


     New Accounting Rules
     --------------------

     The Financial Accounting Standards Board  has issued Statement of Financial
     Accounting  Standards No. 133,  "Accounting for Derivative  Instruments and
     Hedging Activities",  which has been  amended to be effective  for quarters
     beginning  after June  15,  2000. The  Company has  a  limited exposure  to
     derivative products and does not expect these new rules to have  a material
     impact on reported results.


     Subsequent Events
     _________________

     On December 6, 1999, the Company completed the previously announced sale of
     its   proprietary  credit  card   business  to  General   Electric  Capital
     Corporation. As a result of  the transaction, the Company will  reduce debt
     by approximately $4 billion.

     Also on  December 6, 1999,  the Company announced  that it was  cutting the
     quarterly  dividend on  its  common  stock to  $0.2875.  The dividend  rate
     considered the overall performance of the various businesses of the Company
     and the need  to reinvest earnings in these businesses. The move also takes
     into account, on  a preliminary  basis, the anticipated  capital  structure
     implications of creating the previously announced tracking stock covering
     Eckerd drugstores.

<PAGE>
                                         -14-

     Seasonality
     ___________

     The Company's business depends to a great extent on the last quarter of the
     year.  Historically, sales for that period  have averaged approximately one
     third of  annual sales.  Accordingly, the results  of operations for the 13
     and 39 weeks ended  October 30, 1999 are not necessarily  indicative of the
     results for the entire year.



     ITEM 3 - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     The Company holds an interest rate swap with a notional principal amount of
     $375 million entered  into in connection with the  issuance of asset-backed
     certificates in 1990. This swap presents  no material risk to the Company's
     results of operations.




     This report may  contain forward-looking statements  within the meaning  of
     the Private Securities Litigation Reform Act of 1995.  Such forward-looking
     statements, which reflect the Company's  current views of future events and
     financial  performance, involve known  and unknown risks  and uncertainties
     that may cause the Company's actual results to be materially different from
     planned or expected results. Those  risks and uncertainties include but are
     not  limited   to  competition,  consumer  demand,   seasonality,  economic
     conditions, and government activity, and the year 2000 compliance readiness
     of  the Company's  suppliers and  service providers  as well  as government
     agencies. Investors should take  such risks and uncertainties  into account
     when making investment decisions.

<PAGE>
                                         -15-


     PART II - OTHER INFORMATION


     ITEM 1 - LEGAL PROCEEDINGS.

          The Company has no material legal proceedings pending against it.


     ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K.

          (a)  Exhibits
               ________

               The following documents are filed as exhibits to this report:

               4 (a)     Amended and Restated 364-Day Revolving Credit Agreement
                         dated  as  of  October  1,  1999,  among J.  C.  Penney
                         Company, Inc. and J. C. Penney Funding Corporation, the
                         Lenders  party thereto,  The  Chase Manhattan  Bank, as
                         Administrative  Agent, Salomon  Smith  Barney Inc.,  as
                         Syndication Agent, and Bank of America, N.A. and Credit
                         Suisse   First  Boston,   as  Co-Documentation   Agents
                         (incorporated  by reference to  Exhibit 4 (a)  to J. C.
                         Funding Corporation's Quarterly Report on Form 10-Q for
                         the 39  weeks ended October  30, 1999, SEC File  No. 1-
                         4971-1).

               10(a)     J. C.  Penney Company,  Inc. Mirror  Savings Plan  III,
                         effective August 1, 1999.

               10(b)     Employment Agreement dated as of August 1, 1999.

               11        Computation of net income per common share.

               12(a)     Computation of ratios  of available income to  combined
                         fixed charges and preferred stock dividend requirement.

               12(b)     Computation  of ratios  of  available  income to  fixed
                         charges.

               27(a)     Financial Data  Schedule  for  the  nine  months  ended
                         October 30, 1999.

               27(b)     Restated  Financial Data Schedule  for the  nine months
                         ended October 31, 1998.

          (b)  Reports on Form 8-K
               ___________________

               JCP Receivables, Inc.  filed the  following report on  Form 8-K
               during the period covered by this report:

               Current Report of Form 8-K dated  October 18,1999 (Item 5 - Other
               Events, Item 7 - Financial Statements and Exhibits).

<PAGE>
                                         -16-













                                      SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
     registrant has duly caused this report to be signed on its behalf by the
     undersigned thereunto duly authorized.











                                        J. C. PENNEY COMPANY, INC.




                                        By     /S/W. J. Alcorn
                                        _______________________________
                                                  W. J. Alcorn
                                        Vice President and Controller
                                        (Principal Accounting Officer)



     Date:  December 14, 1999


<PAGE>
                                                                 Exhibit 10 (a)














                              J. C. PENNEY COMPANY, INC.

                               MIRROR SAVINGS PLAN III



                           Adopted effective August 1, 1999

<PAGE>


                              J. C. PENNEY COMPANY, INC.

                               MIRROR SAVINGS PLAN III



                                     INTRODUCTION
                                     ____________


          The J. C. Penney Company, Inc. Mirror Savings Plan ("Plan") III was
     adopted effective August 1, 1999 as part of a program to redesign the
     Company's qualified and non-qualified savings plans to optimize the
     retirement savings opportunities for certain Associates prior to the date
     they became eligible to participate in the J. C. Penney Company, Inc.
     Savings, Profit-Sharing and Stock Ownership Plan.

          The Plan is maintained by the Company on an unfunded basis primarily
     for the purpose of providing deferred compensation to a select group of
     management or highly compensated employees.

<PAGE>

                              J. C. PENNEY COMPANY, INC.
                               MIRROR SAVINGS PLAN III

                                  TABLE OF CONTENTS
                                  _________________

     Article                                                                Page
     _______                                                                ____

     ARTICLE ONE     DEFINITIONS............................................  1

     ARTICLE TWO     ELIGIBILITY AND PARTICIPATION..........................  4

          2.01     Eligibility Determined for Each Plan Year................  4
          2.02     Eligible Associate.......................................  4
          2.03     Participation............................................  4
          2.04     Election to Defer........................................  4
          2.05     Deferral Amounts.........................................  5
          2.06     Investment Elections.....................................  5

     ARTICLE THREE     BENEFITS.............................................  7

          3.01     Establishment of Accounts................................  7
          3.02     Personal Accounts........................................  7

     ARTICLE FOUR     TRANSFERS.............................................  8

          4.01     Personal Accounts........................................  8

     ARTICLE FIVE     VESTING...............................................  9

          5.01     Personal Accounts........................................  9

     ARTICLE SIX     TYPE OF PLAN........................................... 10

          6.01     Top Hat Plan............................................. 10
          6.02     No Funding............................................... 10

     ARTICLE SEVEN     DISTRIBUTIONS........................................ 11

          7.01     Normal Form of Payment................................... 11
          7.02     Separation from Service.................................. 11
          7.03     Death.................................................... 11
          7.04     Alternate Form of Payment................................ 11
          7.05     Hardship Distribution.................................... 12
          7.06     Fund-Specific Installments or Hardship Distributions..... 13
          7.07     Form of Payments......................................... 13
          7.08     Change of Control........................................ 13


<PAGE>
          7.09     Reemployed Participants.................................. 15

     ARTICLE EIGHT     AMENDMENT AND TERMINATION............................ 17

          8.01     Plan Amendment........................................... 17
          8.02     Plan Termination......................................... 17
          8.03     Automatic Plan Termination............................... 17

     ARTICLE NINE     MISCELLANEOUS......................................... 18

          9.01     Plan Administration.....................................  18
          9.02     Plan Expenses............................................ 18
          9.03     Effect on Other Benefits................................. 19
          9.04     No Guarantee of Employment............................... 19
          9.05     Disclaimer of Liability.................................. 19
          9.06     Severability............................................. 19
          9.07     Successors............................................... 19
          9.08     Governing Law............................................ 19
          9.09     Construction............................................. 19
          9.10     Taxes.................................................... 20
          9.11     Non-Assignability........................................ 20
          9.12     Claims Procedure......................................... 20

<PAGE>
                                     ARTICLE ONE

                                     DEFINITIONS


          As used herein, the following words and phrases have the following
     respective meanings unless the context clearly indicates otherwise:

     1.01     Active Participant:  A Participant who defers part of his
              __________________
     Compensation for a Plan Year (or part thereof) pursuant to an Election to
     Defer that satisfies the requirements of Section 2.04.

     1.02     Associate:  Any person who is classified as an associate and
              _________
     employed by an Employer if the relationship between the Employer and such
     person constitutes the legal relationship of employer and employee.

     1.03     Beneficiary:  The person or persons designated by the Participant
              ___________
     on a beneficiary form required by the Company for this purpose to receive
     benefits payable under the Plan because of the Participant's death.

     1.04     Code:  The Internal Revenue Code of 1986, as amended from time to
              ____
     time.

     1.05     Company:  J. C. Penney Company, Inc., a Delaware corporation, or
              _______
     its successor(s).

     1.06     (Reserved)
               _________

     1.07     Compensation:  The total cash remuneration paid to an Associate by
              ____________
     his Employer, that qualifies as wages as the term wages is defined in Code
     section 3401(a), determined without regard to any reduction for workers'
     compensation and state disability insurance reimbursements, and all other
     compensation payments for which his Employer is required to furnish the
     Associate a written statement under Code sections 6041(d), 6051(a)(3) and
     6052, reduced by any extraordinary items of special pay.

          In addition, Compensation includes any contributions made by the
     Associate's Employer on behalf of the Associate pursuant to a deferral
     election under any employee benefit plan containing a cash or deferred
     arrangement under Section 401(k) of the Code, and any amounts that would
     have been received as cash but for an election to receive benefits under a
     cafeteria plan meeting the requirements of Section 125 of the Code.

          Compensation also includes eligible cash incentive payments in the
     year paid to the Associate, and amounts deferred by the Active Participant
     pursuant to Section 2.05 of the Plan.

          Compensation for a Plan Year shall be determined without regard to the
     limitations

                                           1
<PAGE>
     on annual compensation under Section 401(a)(17) of the Code.

          An Associate who is in the service of the armed forces of the United
     States during any period in which his reemployment rights are guaranteed by
     law will be considered to have received the same rate of Compensation
     during his absence that he was receiving immediately prior to his absence,
     provided he returns to employment with an Employer within the time such
     rights are guaranteed.

     1.08     Eligible Associate: An Associate who has satisfied the eligibility
              __________________
     requirements of the Plan for a Plan Year in accordance with Section 2.02.

     1.09     Employer: The Company and any subsidiary company or affiliate of
              ________
     the Company that is a Participating Employer as defined in Article I of the
     Savings Plan.

     1.10     ERISA: The Employee Retirement Security Act of 1974, as amended
              _____
     form time to time.

     1.11     Exchange Act: The Securities Exchange Act of 1934, as amended from
              ____________
     time to time.

     1.12     Human Resources Committee: The Human Resources Committee of the
              _________________________
     Management Committee of the Company.

     1.13     (Reserved)
               _________

     1.14     Mirror Investment Funds: Phantom funds established as book reserve
              _______________________
     entries in the books and records of the Company to which a Participant's
     deferral amounts under the Plan are credited based on the investment
     elections of the Participant.  The investment returns of such funds shall
     be assumed to match the returns of the same investment funds available to
     participants under the Savings Plan which are currently:

          (1)     Interest Income Fund;
          (2)     Conservative Fund;
          (3)     Moderate Fund;
          (4)     Aggressive Fund; and
          (5)     Penney Common Stock Fund.

     1.15     Participant: An Eligible Associate who participates in the Plan in
              ___________
     accordance with Article Two, and who has not yet received a distribution of
     the entire amount of his vested benefits under the Plan.

     1.16     Personal Account: A phantom account established in accordance with
              ________________
     Article Three to which a Participant's deferral amounts plus earnings are
     credited.

     1.17     Personnel and Compensation Committee: The Personnel and
              ____________________________________
     Compensation Committee of the Board of Directors of the Company.

                                           2
<PAGE>
     1.18     Plan: The J. C. Penney Company, Inc. Mirror Savings Plan III,
              ____
     effective August 1, 1999, as amended from time to time.

     1.19     Plan Year:  August 1, 1999 through December 31, 1999, and each
              _________
     calendar year thereafter.

     1.20     Separation from Service: The termination of employment of an
              _______________________
     Eligible Associate or a Participant because of retirement, resignation,
     discharge, disability or death.

     1.21     Valuation Date: With respect to all Mirror Investment Funds, each
              ______________

     day of a calendar year on which the New York Stock Exchange is open.

          With respect to transactions or distributions initiated by a
     Participant or Beneficiary, (a) the date of receipt by the Plan
     Administrator of the request if it is received prior to the close of the
     New York Stock Exchange, or (b) the next trading day if the request is
     received after the close of the New York Stock Exchange.

          With respect to distributions not initiated by a Participant, the date
     the distribution is processed.

                                          3
<PAGE>
                                     ARTICLE TWO

                            ELIGIBILITY AND PARTICIPATION


     2.01     Eligibility Determined for Each Plan Year
              _________________________________________

          The eligibility of each Associate to participate in the Plan as an
     Active Participant is determined for each Plan Year in accordance with
     Section 2.02 below.  Eligibility for, or participation in, the Plan for a
     Plan Year does not give an Associate the right to defer part of his
     Compensation under the Plan for any other Plan Year.

     2.02     Eligible Associate
              __________________

          An Associate shall be eligible to participate in the Plan as an Active
     Participant for a Plan Year if the Associate has been designated as an
     Eligible Associate by the Vice President and Director of Human Resources in
     his sole discretion (or his successor by title or position) and has
     received a written offer to participate in the Plan.

          An Associate shall not be designated as an Eligible Associate unless
     he is employed with the Company at a position responsibility level of 15 or
     above, or with an Employer at a comparable position responsibility level as
     determined by the Vice President and Director of Human Resources in his
     sole discretion (or his successor by title or position).

     2.03     Participation
              _____________

          An Eligible Associate for a Plan Year shall participate in the Plan
     for that Plan Year as an Active Participant by making a timely Election to
     Defer in accordance with Section 2.04 below.  An Eligible Associate who
     fails to satisfy the requirements of Section 2.04 below shall not be
     allowed to make an Election to Defer and shall not be an Active Participant
     for that Plan Year.

          A Participant who is not an Active Participant for a Plan Year shall
     continue to participate in the Plan in all respects except that such
     Participant shall not have the right to defer part of his Compensation
     under the Plan for that Plan Year.

     2.04     Election to Defer
              _________________

          An Eligible Associate for a Plan Year may elect to defer a percentage
     (as described in Section 2.05 below) of his Compensation for such Plan
     Year.

          The Election to Defer for a Plan Year must be made in a manner
     approved by the Plan Administrator and must be received by the Plan
     Administrator

                                          4
<PAGE>
     (a)  For the Plan Year ending on December 31, 1999, before September 1,
          1999 and shall be effective on September 1, 1999, or

     (b)  For a Plan Year beginning after December 31, 1999, before the last
          day of the month in which occurs the Eligible Associate's date of
          hire and shall be effective on the first day of the next month, or

     (c)  For any Plan Year not described in (a) or (b) above, by December 31 of
          the preceding Plan Year and shall be effective on January 1 following
          such preceding Plan Year.

          An Eligible Associate may change his Election to Defer by filing a new
     Election to Defer with the Plan Administrator by the applicable deadline.

          An Active Participant cannot change his Election to Defer during a
     Plan Year for that Plan Year.  An Active Participant may terminate his
     Election to Defer during a Plan Year for that Plan Year but shall not be
     permitted to make another Election to Defer for that Plan Year.  Such
     termination shall be effective as of the next available payroll period
     following receipt of the termination by the Plan Administrator.

          An Election to Defer also shall terminate if:

     (1)  the Eligible Associate is eligible to participate in the J. C. Penney
     Company, Inc. Mirror Savings Plan II, or

     (2)  the Eligible Associate or Participant has a Separation from Service
     with an Employer, or

     (3)  the Plan is terminated, or

     (4)  upon a Change of Control that occurs before the date that payment of
     Compensation would have been made if not deferred.

     2.05     Deferral Amounts
              ________________

          An Active Participant for a Plan Year may defer (a) up to 14% of his
     Compensation in that Plan Year up to the Earnings Dollar Limit (as defined
     below), and (b) up to 75% of his Compensation in that Plan Year that
     exceeds the Earnings Dollar Limit provided, however, that for the Plan Year
     ending on December 31, 1999 an Active Participant may defer all or part of
     his supplemental cash payments and signing bonus.  All deferral amounts
     shall be in whole percentages and made by payroll deduction.  Compensation
     in a Plan Year that is paid prior to the effective date of the Active
     Participant's Election to Defer cannot be deferred for that Plan Year.

          The Earnings Dollar Limit of an Active Participant for a Plan Year
     shall be shall be

                                           5
<PAGE>
     $160,000, as adjusted for cost-of-living increases in accordance with
     Section 401(a)(17) of the Code.

     2.06     Investment Elections
              ____________________

          A Participant shall complete an election, in the manner determined by
     the Plan Administrator, requesting that all of his future deferral amounts
     (in whole percentages) be applied to the purchase for him, as of the
     earliest practicable Valuation Date after such amounts are deferred, of
     units in his Personal Accounts within any one or more of the Mirror
     Investment Funds in each case at a price equal to the value of such units
     as of such Valuation Date.


<PAGE>
          Such election initially must be made prior to the commencement of his
     participation in the Plan and may be changed at any time during the Plan
     Year.  Each such election or change in election shall be effective as soon
     as administratively feasible following receipt by the Plan Administrator or
     its delegate of the Participant's election.

          In the event that no timely investment election by the Participant is
     on file with the Plan Administrator, such Participant shall be deemed to
     have elected that all deferral amounts shall be applied to the purchase for
     him of units in the Personal Account within the Mirror Investment Fund that
     is the Interest Income Fund.

                                          6
<PAGE>
                                    ARTICLE THREE

                                       BENEFITS


     3.01     Establishment of Accounts
              _________________________

          A Personal Account within each Mirror Investment Fund shall be
     established for each Participant in the Plan as if assets were invested in
     a trust.  All amounts credited to the Personal Accounts of a Participant
     shall at all times be held in the Company's general funds as part of the
     Company's general assets, unless a trust is established pursuant to Section
     7.08.

          The value, including gains and losses, of such accounts and funds
     shall be determined by the Plan Administrator in the same manner that the
     value is determined under the Savings Plan.    As of each Valuation Date,
     the net asset value of a unit shall equal the net asset value of a unit as
     determined under the Savings Plan.

          No funds shall be allocated by the Company to any Personal Account or
     Mirror Investment Fund under the Plan.

     3.02     Personal Accounts
              _________________

          All amounts deferred by an Active Participant pursuant to Article Two
     shall be credited to his Personal Accounts within his Mirror Investment
     Funds specified in his investment election.

                                          7
<PAGE>
                                     ARTICLE FOUR

                                      TRANSFERS


     4.01     Personal Accounts
              _________________

          A Participant may elect, once in each calendar month of the Plan Year,
     to transfer an amount (in whole percentages) equal to the value of all or
     part of his units in his Personal Accounts within any one or more of the
     Mirror Investment Funds to another one or more of his Personal Accounts
     within the Mirror Investment  Funds.  The value of such units shall be
     determined as of the Valuation Date.  A transfer is effective only if made
     in the manner determined by the Plan Administrator.

                                          8
<PAGE>
                                     ARTICLE FIVE

                                       VESTING


     5.01     Personal Accounts
              _________________

          A Participant shall be 100% vested in the value of his Personal
     Accounts within his Mirror Investment Funds at all times without regard to
     whether he is a Participant in the Plan for any future Plan Year.

                                          9
<PAGE>
                                     ARTICLE SIX

                                     TYPE OF PLAN


     6.01     Top Hat Plan
              ____________

          The Plan is intended to be a "pension plan" as defined in ERISA and is
     maintained by the Company on an unfunded basis primarily for the purpose of
     providing deferred compensation to a select group of management or highly
     compensated employees. As such, the Plan is intended to be construed so as
     not to provide income to any Participant or Beneficiary for purposes of the
     Internal Revenue Code  prior to actual receipt of benefit payments under
     the Plan.

          In the event that it should subsequently be determined by statute or
     by regulation or ruling that the Plan is not "a plan which is unfunded and
     is maintained primarily for the purpose of providing deferred compensation
     for a select group of management or highly compensated employees" within
     the meaning of sections 201(2), 301(a)(3), 401(a)(1), and 4021(b)(6) of
     ERISA and section 2520.104-24 of Chapter 29 of the Code of Federal
     Regulations, participation in the Plan shall be restricted by the Plan
     Administrator to the extent necessary to assure that it will be such a plan
     within the meaning of such sections.

          Notwithstanding any other provision of the Plan, if the benefits of a
     Participant become taxable prior to distribution from the Plan, such
     amounts shall be distributed as soon as practicable to the affected
     Participant.

     6.02     No Funding
              __________

          Plan benefits shall be payable solely from the general assets of the
     Company. The Company shall not be required to, but may at its discretion,
     segregate or physically set aside any funds or assets attributable to Plan
     benefits. The Company shall retain title to and beneficial ownership of all
     assets of the Company, including any assets which may be used to pay Plan
     benefits.  The cost of the Plan shall be expensed and a book reserve shall
     be maintained on the Company's financial statements.

          No Participant or Beneficiary shall be deemed to have, pursuant to the
     Plan, any legal or equitable interest in any specific assets of the
     Company. To the extent that any Participant or Beneficiary acquires any
     right to receive Plan benefits, such right shall arise merely as a result
     of a contractual obligation and shall be no greater than, nor have any
     preference or priority over, the rights of any general unsecured creditor
     of the Company.

                                          10
<PAGE>
                                    ARTICLE SEVEN

                                    DISTRIBUTIONS


     7.01     Normal Form of Payment
              ______________________

          The normal form of payment of benefits under the Plan shall be 5
     substantially equal installments payable in accordance with Section 7.02
     below.

     7.02     Separation from Service
              _______________________

          A Participant who has a Separation from Service for a reason other
     than death shall be entitled to receive the vested benefits in his Personal
     Accounts in 5 substantially equal annual installments.

          The first annual installment shall be paid in January following the
     year in which occurs his Separation from Service.  Each annual installment
     thereafter shall be paid in January of each year.  Payment dates shall be
     determined by the Plan Administrator.

     7.03     Death
              _____

          The Beneficiary of a Participant who (1) has a Separation from Service
     because of death, or (2) dies while receiving Plan benefits shall be
     entitled to receive the remaining annual installments to which the
     Participant was entitled as of the date of death.  The first annual
     installment payable to the Beneficiary shall be paid in January following
     the Participant's date of death, or, if later, after satisfactory proof of
     death is received by the Plan Administrator.  Each annual installment
     thereafter shall be paid in January of each year.  Payment dates shall be
     determined by the Plan Administrator.

          A single-sum distribution shall be paid to the estate of the
     Participant if as of the date of death (1) no valid beneficiary designation
     by the Participant is on file with the Plan Administrator, or (2) the
     Beneficiary has predeceased the Participant.

          A single-sum distribution shall be paid to the estate of the
     Beneficiary if the Beneficiary dies before receiving all benefits to which
     he was entitled under the Plan.

     7.04     Alternate Form of Payment
              _________________________

          A Participant entitled to receive benefits under Section 7.02 above
     may make an irrevocable election to receive (1) not more than 15
     substantially equal annual installments, or (2) a single-sum distribution.
     The election must be made prior to the Participant's Separation from
     Service in a manner authorized by the Plan Administrator.  If no election
     has been made by the Participant, benefits shall be paid in the normal form
     of payment in accordance with Section 7.02 above.

                                          11
<PAGE>
          The first annual installment or single-sum distribution shall be paid
     in January following the year in which occurs his Separation from Service;
     provided, however, that the first annual installment or single-sum
     distribution shall not be paid until the January following the expiration
     of at least one calendar year after the year in which the Participant's
     election is made.  Each annual installment thereafter shall be paid in
     January of each year.

          A Participant also may make an irrevocable election to defer payment
     of the first installment or single-sum distribution to January of a later
     year provided the election is made prior to the Participant's Separation
     from Service in a manner authorized by the Plan Administrator.  If no
     election has been made by the Participant, benefits shall commence in
     accordance with Section 7.02 or Section 7.04 above, whichever is
     applicable.

          A Participant who elects both to change the normal form of payment and
     to defer payment must make the elections at the same time.

     7.05     Hardship Distribution
              _____________________

          A Participant or Beneficiary entitled to vested benefits under the
     Plan may request a single-sum distribution to satisfy a severe financial
     hardship resulting from an unforseen event or emergency (as defined below)
     beyond his control.  The distribution shall be limited to the amount
     necessary to satisfy the severe financial hardship (including any
     applicable federal, state or local taxes attributable to such
     distribution), and shall not exceed the current value of vested benefits
     payable to or on behalf of the Participant or Beneficiary.

          An unforeseen event or emergency may include, but is not limited to, a
     sudden and unexpected illness or accident of the Participant or Beneficiary
     or his dependent, loss of his property due to casualty, or other similar
     extraordinary and unforeseeable circumstances  arising as the result of
     events beyond his control, but shall not include the purchase of his home
     or the college expenses of his child.

          The determination of the existence of a severe financial hardship and
     the approval of a hardship distribution shall be made by the Vice President
     and Director of Human Resources (or his successor by title or position) or
     his delegate except as provided below. Approval shall be given only if,
     taking into account all of the facts and circumstances, continued deferral
     of benefits or adherence to the Plan's payment schedule would result in a
     severe financial hardship to the Participant or Beneficiary.  Approval
     shall not be granted if such hardship is or may be relieved through
     insurance, by liquidation of his assets (to the extent such liquidation
     would not itself cause severe financial hardship), or by terminating his
     Election to Defer.

          With respect to a Participant who is a member of the Management
     Committee of the Company or a Participant who is subject to Section 16(b)
     of the Exchange Act, the

                                          12
<PAGE>
     determination of the existence of a severe financial hardship and the
     approval of the hardship distribution shall be made by the Personnel
     and Compensation Committee.

          In the case of a Participant or Beneficiary who receives a partial
     hardship distribution while receiving benefit payments, the regular payment
     schedule of the Participant or Beneficiary shall continue following such
     distribution.

     7.06     Fund-Specific Installments or Hardship Distributions
              ____________________________________________________

          The payment to a Participant or Beneficiary of installments or a
     hardship distribution shall reduce the value of his accounts in his Mirror
     Investment Fund(s) as designated by the Participant or Beneficiary.  In the
     event the Participant or Beneficiary fails to designate the Mirror
     Investment Funds from which payment is to be made, the value of his Mirror
     Investment Funds shall be reduced on a pro-rata basis.

     7.07     Form of Payments
              ________________

          Payment of all benefits from the Plan shall be made only by check.  No
     payments of Company stock shall be permitted.

     7.08      Change of Control
               _________________

          At the time of commencement of participation in the Plan, a
     Participant may make an irrevocable election to have his Plan benefits paid
     in a single-sum immediately upon a Change of Control (as hereafter
     defined).  If the Participant makes such an election as described above,
     his vested Plan benefits shall be paid in a single-sum upon a Change of
     Control.

          If the Participant does not make such an election, then, upon a Change
     of Control, assets of the Company in an amount sufficient to pay benefits
     then due under the Plan shall immediately be transferred to a grantor trust
     to be established by the Company for the purpose of paying benefits
     hereunder, and the Personal Account and Company Account shall thereafter be
     paid to the Participant from such trust in accordance with the terms of the
     Plan; provided that at the time of such Change of Control, the Participant
     may make an irrevocable election to have his Plan benefits paid in a
     single-sum immediately, in which event the Participant's benefits shall be
     reduced by 10% as a penalty for early withdrawal, and the Participant shall
     receive a single-sum payment of only 90% of his benefits otherwise payable
     under the Plan.  On each anniversary date of the date of a Change of
     Control, the Company shall transfer to the grantor trust an amount
     necessary to pay all benefits accrued under the Plan during the preceding
     twelve months.

          For purposes of this Section 7.08, a Change of Control shall be deemed
     to have occurred if the event set forth in any one of the following
     paragraphs shall have occurred:

          (a)     any Person is or becomes the Beneficial Owner, directly or
     indirectly, of securities of the Company (not including in the securities
     beneficially owned by such

                                          13
<PAGE>
     Person any securities acquired directly from the Company or its Affiliates)
     representing 50% or more of the combined voting power of the Company's then
     outstanding securities; or

          (b)     during any period of two consecutive calendar years, the
     following individuals cease for any reason to constitute a majority of the
     number of directors then serving as directors of the Company:  individuals,
     who on July 14, 1999 constitute the Board of Directors of the Company and
     any new director (other than a director whose initial assumption of office
     is in connection with the settlement of an actual or threatened election
     contest, including but not limited to a consent solicitation, relating to
     the election of directors of the Company) whose appointment or election by
     the Board of Directors of the Company or nomination for election by the
     Company's stockholders was approved or recommended by a vote  of at least
     two-thirds of the directors then still in office who either were directors
     on July 14, 1999 or whose appointment, election or nomination for election
     was previously so approved or recommended; or

          (c)     there is consummated a merger or consolidation of the Company
     or any direct or indirect subsidiary of the Company with any other
     corporation or entity, other than (i) a merger or consolidation which would
     result in the voting securities of the Company outstanding immediately
     prior to such merger  or consolidation continuing to represent (either by
     remaining outstanding or by being converted into voting securities of the
     surviving entity or any Parent thereof), in combination with the ownership
     of any trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any subsidiary of the Company, at least 50%
     of the combined voting power of the securities of the Company, such
     surviving entity or any Parent thereof outstanding immediately after such
     merger or consolidation, or (ii) a merger or consolidation effected solely
     to implement a recapitalization of the Company (or similar transaction) in
     which no Person is or becomes the Beneficial Owner, directly or indirectly,
     of securities of the Company (not including in the securities beneficially
     owned by such Person any securities acquired directly from the Company or
     its Affiliates) representing 50% or more of the combined voting power of
     the Company's then outstanding securities; or

          (d)     the stockholders of the Company approve a plan of complete
     liquidation or dissolution of the Company, or there is consummated a sale
     or disposition by the Company or any of its subsidiaries of any assets
     which individually or as part of a series of related transactions
     constitute all or substantially all of the Company's consolidated assets,
     other than any such sale or disposition to an entity at least 50% of the
     combined voting power of the voting securities of which are owned by
     stockholders of the Company in substantially the same proportions as their
     ownership of the voting securities of the Company immediately prior to such
     sale or disposition; or

          (e)     the execution of a binding agreement that if consummated would
     result in a Change of Control of a type specified in subparagraphs (a) or
     (c) above (an "Acquisition Agreement") or of a binding agreement for the
     sale or disposition of assets that, if consummated, would result in a
     Change of Control of a type specified in subparagraph (d) above (an "Asset
     Sale Agreement") or the adoption by the Board of Directors of the

                                         14
     Company of a plan of complete liquidation or dissolution of the Company
     that, if consummated, would result in a Change of Control of a type
     specified in subparagraph (d) above (a "Plan of Liquidation"), provided,
     however, that a Change of Control of the type specified in this
     subparagraph (e) shall not be deemed to exist or have occurred as a result
     of the execution of such Acquisition Agreement or Asset Sale Agreement,
     or the adoption of such a Plan of Liquidation, from and after the
     Abandonment Date.  As used in this subparagraph (e), the term "Abandonment
     Date" shall mean the date on which (i) an Acquisition Agreement, Asset Sale
     Agreement or Plan of Liquidation is terminated (pursuant to its terms or
     otherwise) without having been consummated, (ii) the parties to an
     Acquisition Agreement or Asset Sale Agreement abandon the transactions
     contemplated thereby, (iii) the Company abandons a Plan of Liquidation, or
     (iv) a court or regulatory body having competent jurisdiction enjoins or
     issues a cease and desist or stop order with respect to or otherwise
     prevents the consummation of, or a regulatory body notifies the Company
     that it will not approve an Acquisition Agreement, Asset Sale Agreement
     or Plan of Liquidation or the transactions contemplated thereby and such
     injunction, order or notice has become final and not subject to appeal; or

          (f)     the Board adopts a resolution to the effect that, for purposes
     of this Plan, a Change of Control has occurred.

          Notwithstanding the foregoing, a Change of Control shall not be deemed
     to have occurred by virtue of the consummation of any transaction or series
     of integrated transactions immediately following which the record holders
     of the common stock of the Company immediately prior to such transaction or
     series of transactions continue to have substantially the same
     proportionate ownership in an entity (i) which owns all or substantially
     all of the assets of the Company immediately following such transaction  or
     series of transactions, (ii) which is intended to reflect or track the
     value or performance of a particular division, business segment or
     subsidiary of the Company, or (iii) which is an affiliated company,
     subsidiary, or spin-off entity owned by the stockholders of the Company in
     substantially the same proportions as their ownership of stock of the
     Company on the date of such spin-off.

          As used in connection with the foregoing definition of Change of
     Control, "Affiliate" shall have the meaning set forth in Rule 12b-2
     promulgated under Section 12 of the Exchange Act; "Beneficial Owner" shall
     have the meaning set forth in Rule 13d-3 under the Exchange Act; "Exchange
     Act" shall mean the Securities Exchange Act of 1934, as amended from time
     to time; "Parent" shall mean any entity that becomes the Beneficial Owner
     of at least 50% of the voting power of the outstanding voting securities of
     the Company or of an entity that survives any merger or consolidation of
     the Company or any direct or indirect subsidiary of the Company; and
     "Person" shall have the meaning given in Section 3(a)(9) of the Exchange
     Act, as modified and used in Sections 13(d) and 14(d) thereof, except that
     such term shall not include (i) the Company or any of its subsidiaries,
     (ii) a trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any of its Affiliates, (iii) an underwriter
     temporarily holding securities pursuant to an offering of such securities,
     or (iv) a corporation or entity owned, directly or indirectly, by the
     stockholders of the Company in substantially the same proportions as their

                                         15
     ownership of stock of the Company.

     7.09     Reemployed Participants
              _______________________

          If the Participant is reemployed, his scheduled payments under Section
     7.02 or Section 7.04 shall cease and his election, if any, under Section
     7.04 shall be void.  The Participant may make a new election under Section
     7.04 prior to his subsequent Separation from Service that shall apply to
     any unpaid benefits and to any additional benefits payable to or on behalf
     of the Participant because of a subsequent Separation from Service.

          If no new election is made by the Participant, benefits shall be paid
     in the normal form of payment in accordance with Section 7.02 above.

                                          16
<PAGE>
                                    ARTICLE EIGHT

                              AMENDMENT AND TERMINATION


     8.01     Plan Amendment
              ______________

          The Personnel and Compensation Committee may amend the Plan at any
     time and from time to time, without prior notice to any Participant or
     Beneficiary; provided, however, that the Human Resources Committee also may
     make amendments that relate primarily to the administration of the Plan,
     are applied in a uniform and consistent manner to all Participants, and are
     reported to the Personnel and Compensation Committee.

     8.02     Plan Termination
              ________________

          The Board of Directors of the Company may terminate or discontinue the
     Plan at any time.  If the Plan is terminated, it shall be on such terms and
     conditions as the Board of Directors of the Company shall deem appropriate.

     8.03     Automatic Plan Termination
              __________________________

          This Plan is expressly conditioned on the continued deferral of income
     tax on amounts deferred by a Participant under the Plan until such amounts
     are actually distributed to the Participant.  If, as a result of an adverse
     determination by the Internal Revenue Service or a change in the tax laws
     or applicable income tax regulations, amounts deferred by Participants
     under the Plan become subject to income tax prior to the actual
     distribution of such amounts, the Plan and each Election to Defer hereunder
     shall automatically terminate as of the effective date of such change in
     the law without any formal action by the Board of Directors to terminate
     the Plan.

                                          17
<PAGE>
                                     ARTICLE NINE

                                    MISCELLANEOUS


     9.01     Plan Administration
              ___________________

          The Plan shall be administered under the direction of the Personnel
     and Compensation Committee. Except as otherwise provided below, the
     Benefits Administration Committee shall be considered the Plan
     Administrator for purposes of ERISA.

          The Personnel and Compensation Committee may delegate all or some of
     the responsibility for the administration of the Plan to the Human
     Resources Committee or the Benefits Administration Committee in which case
     such Committee shall assume such delegated power and authority in
     administering the Plan to that extent; provided, however, that in no event
     shall the Human Resources Committee or the Benefits Administration
     Committee have any power or authority with respect to matters involving a
     Participant who is a member of the Management Committee of the Company or a
     Participant who is subject to Section 16(b) of the Exchange Act.

          The Plan Administrator has the authority and discretion to construe
     and interpret the Plan. As part of this authority, the Plan Administrator
     has the discretion to resolve inconsistencies or ambiguities in the
     language of the Plan, to supply omissions from or correct deficiencies in
     the language of the Plan, and to adopt rules for the administration of the
     Plan which are not inconsistent with the terms of the Plan. The Plan
     Administrator also has the authority and discretion to resolve all
     questions of fact relating to any claim for benefits as to any matter for
     which the Plan Administrator has responsibility.  All determinations of the
     Plan Administrator are final and binding on all parties.

          Each person considered to be a fiduciary with respect to the Plan
     shall have only those powers and responsibilities as are specifically given
     that person under this Plan. It is intended that each such person shall be
     responsible for the proper exercise of his or her own powers and
     responsibilities, and shall not be responsible for any act or failure to
     act of any other person considered to be a fiduciary or any act or failure
     to act of any person considered to be a non-fiduciary.

     9.02     Plan Expenses
              _____________

          All Plan administration expenses incurred by the Company or the Plan
     Administrator shall be paid by the Company.

     9.03     Effect on Other Benefits
              ________________________

          Participation in the Plan shall not reduce any welfare benefits or
     retirement benefits offered by the Company, except that the amounts
     deferred under the Plan and any Plan

                                         18
     benefits shall not be considered "Compensation" for purposes of the
     Savings Plan.

                                         19
<PAGE>
     9.04     No Guarantee of Employment
              __________________________

          Neither participation in the Plan nor any action taken under the Plan
     shall confer upon a Participant any right to continue in the employ of an
     Employer or affect the right of such Employer to terminate the
     Participant's employment at any time.

     9.05     Disclaimer of Liability
              _______________________

          The Employer shall be solely responsible for the payment of Plan
     benefits hereunder. The members of the Personnel and Compensation Committee
     and the Human Resources Committee, and the officers, directors, employees,
     or agents of the Company or any other Employer, shall not be liable for
     such benefits. Unless otherwise required by law, no such person shall be
     liable for any action or failure to act, except where such act or omission
     constitutes gross negligence or willful or intentional misconduct.

     9.06     Severability
              ____________

          If any provision of the Plan shall be held invalid or unenforceable,
     such invalidity or unenforceability shall apply only to that provision, and
     shall not affect or render invalid or unenforceable any other provision of
     the Plan. In such event, the Plan shall be administered and construed as if
     such invalid or unenforceable provision were not contained herein. If the
     application of any Plan provision to any Participant or Beneficiary shall
     be held invalid or unenforceable, the application of such provision to any
     other Participant or Beneficiary shall not in any manner be affected
     thereby.

     9.07     Successors
              __________

          The Plan and any Election to Defer shall be binding on (i) the Company
     and its successors and assigns, (ii) any Employer and its successors and
     assigns, (iii) each Participant, (iv) each Beneficiary, and (v) the heirs,
     distributees, and legal representatives of each Participant and
     Beneficiary.

     9.08     Governing Law
              _____________

          Except to the extent that the Plan may be subject to the provisions of
     ERISA, the Plan shall be construed and enforced according to the laws of
     the State of Texas without giving effect to the conflict of laws principles
     thereof. In the event limitations imposed by ERISA on legal actions do not
     apply, the laws of the State of Texas shall apply, and a cause of action
     under the Plan must be brought no later than four years after the date the
     action accrues.

     9.09     Construction
              ____________

          As used herein, the masculine shall include the feminine, the singular
     shall include the plural, and vice versa, unless the context clearly
     indicates otherwise. Titles and headings herein are for convenience only
     and shall not be considered in construing the

                                         20
<PAGE>
     Plan. The words "hereof," "hereunder", and other similar compounds of the
     word "here" shall mean and refer to the entire Plan and not to any
     particular provision or Section.

     9.10     Taxes
              _____

          Any taxes imposed on Plan benefits shall be the sole responsibility of
     the Participant or Beneficiary. The Company shall deduct from Plan benefits
     any federal taxes, state taxes, local taxes, or other taxes required to be
     withheld. The Company shall, unless the Plan Administrator elects
     otherwise, withhold such taxes at the applicable flat rate percentage. The
     Company shall also deduct from any payment of Compensation, including any
     cash incentive payments, on the date such payment would have been made if
     not deferred under this Plan Social Security and Medicare taxes or other
     taxes required to be withheld on such date.

     9.11     Non-Assignability
              _________________

          Unless otherwise required by law, and prior to distribution to a
     Participant or Beneficiary, Plan benefits shall not be subject to
     assignment, transfer, sale, pledge, encumbrance, alienation, or charge by
     such Participant or Beneficiary, and any attempt to do so shall be void.
     Plan benefits shall not be liable for or subject to garnishment,
     attachment, execution, or levy, or liable for or subject to the debts,
     contracts, or liabilities of the Participant or Beneficiary; provided,
     however, that the Company may offset from the payment of any Plan benefits
     to a Participant or Beneficiary amounts owed by the Participant to an
     Employer.

     9.12     Claims Procedure
              ________________

          If a Participant or Beneficiary ("claimant") does not receive the
     benefits which the claimant believes he is entitled to receive under the
     Plan, the claimant may file a claim for benefits with the Director of
     Personnel (or his successor by title or position).  All claims must be made
     in writing and must be signed by the claimant.  If the claimant does not
     furnish sufficient information to determine the validity of the claim, the
     Director of Personnel will indicate to the claimant any additional
     information which is required.

          Each claim will be approved or disapproved by the Director of
     Personnel within 90 days following receipt of the information necessary to
     process the claim.  In the event the Director of Personnel denies a claim
     for benefits in whole or in part, the Director of Personnel will notify the
     claimant in writing of the denial of the claim.  Such notice by the
     Director of Personnel will also set forth, in a manner calculated to be
     understood by the claimant, the specific reasons for such denial, the
     specific Plan provisions on which the denial is based, a description of any
     additional material or information necessary to perfect the claim with an
     explanation of why such material or information  necessary, and an
     explanation of the Plan's claim review procedure as set forth below.  If no
     action is taken by the Director of Personnel on or a claim within 90 days,
     the claim will be deemed to be denied for purposes of the review procedure
     below.

                                          21
<PAGE>
          A claimant may appeal a denial of his or her claim by requesting a
     review of the decision by the Plan Administrator.  An appeal must be
     submitted in writing within six months after the denial and must (i)
     request a review of the claim for benefits under the Plan, (ii) set forth
     all the grounds upon which the claimant's request for review is based and
     any facts in support thereof, and (iii) set forth any issues or comments
     which the claimant deems pertinent to the appeal.

          The Plan Administrator will make a full and fair review of each appeal
     and any written materials submitted in connection with the appeal.  The
     Plan Administrator will act upon each appeal within 60 days after receipt
     thereof, unless special circumstances require an extension of the time for
     processing, in which case a decision will be rendered as soon as possible
     but not later than 120 days after the appeal is received.  The claimant
     will be given the opportunity to review pertinent documents or materials
     upon submission of a written request to the Plan Administrator, provided
     the Plan Administrator finds the requested documents or materials pertinent
     to the appeal.  On the basis of its review, the Plan Administrator will
     make an independent determination of the claimant's eligibility for
     benefits under the Plan.

          The decision of the Plan Administrator on any claim for benefits will
     be final and conclusive upon all parties thereto.  In the event the Plan
     Administrator denies an appeal in whole or in part, the Plan Administrator
     will give written notice of the decision to the claimant, which notice will
     set forth, in a manner calculated to be understood by the claimant, the
     specific reasons for such denial and specific reference to the pertinent
     Plan provisions on which the decision was based.

                                          22


<PAGE>
                                                                 Exhibit 10 (b)
                              EMPLOYMENT AGREEMENT


               This EMPLOYMENT AGREEMENT (the "Agreement"), made in the City of
     Plano and the State of Texas, dated as of the first day of August, 1999,
     between J. C. Penney Company, Inc., a Delaware corporation (hereinafter
     called the "Employer"), and Vanessa Castagna (hereinafter called the
     "Employee").

     1.     Employment, Position and Duties
            _______________________________

          1.1     The Employer hereby agrees to employ Employee and the Employee
          hereby agrees to undertake employment with the Employer upon the terms
          and conditions herein set forth.

          1.2     During the Term (as hereafter defined), the Employee will
          serve in the position of Executive Vice President and Chief Operating
          Officer of JCPenney Stores, Catalog and Merchandising.  Employee shall
          faithfully and in conformity with the directions of the Board of
          Directors of the Employer (the "Board") or its delegate perform the
          duties of her employment and shall devote to the performance of such
          duties her full time and attention.

     2    Term of Employment.  Employee's term of employment under this
          __________________
          Agreement will commence on August 1, 1999 (the "Start Date") and,
          subject to the provisions of this Agreement, will terminate on the
          earlier of (i) the fifth anniversary of the Start Date or (ii)
          termination of Employee's employment pursuant to Section 7 of this
          Agreement (the "Termination Date").  Notwithstanding the termination
          date provided in the previous sentence, the term of this Agreement may
          be extended by agreement of the parties.

     3     Compensation
           ____________

          3.1     Salary.     In consideration of her services during the Term,
                  ______
          the Employer shall pay the Employee cash compensation at an annual
          rate of $550,000 ("Base Salary").  Employee's Base Salary shall be
          subject to such increases as may be approved by the Personnel and
          Compensation Committee of the Board (the "Committee") or its delegate.

          3.2     Annual Incentive Compensation.     Employee shall be eligible
                  _____________________________
          to participate in the 1989 Management Incentive Compensation Plan (the
          "Comp Plan").  Employee's annual target incentive shall be 48% of Base
          Salary unless changed by the Committee; provided however that
          Employee's annual incentive award for the 1999 and 2000 fiscal year
          will be not less than 48% of Base Salary, which amount for 1999 shall
          be prorated to reflect Employee's actual period of service during 1999
          after the Start Date.  If the Committee authorizes any annual cash
          incentive program or approves any other annual management incentive
          program or arrangement, Employee will be eligible to participate in
          such plan, program, or arrangement on terms commensurate with
          Employee's position and level of responsibility.

          3.3     Long-Term Incentive Compensation.     Employee shall be
                  ________________________________
          eligible to participate in the EVA Performance Plan (the "EVAPP").
          Employee's annual target

<PAGE>
          participation will be at a level of 23.5% of
          Employee's Base Salary plus annual incentive at 48% of Base Salary
          ("Total Earnings"), unless changed by the Committee; provided however,
          that Employee's long term incentive award to be credited to her EVAPP
          Bonus Bank for the 1999 and 2000 fiscal year will be not less than
          23.5% of her Total Earnings, which amount for 1999 shall be prorated
          to reflect Employee's actual period of service during 1999 (Total
          Earnings plus EVAPP target at $1.00 per unit is defined as "Grand
          Total Earnings").  If the Committee authorizes any long-term incentive
          compensation plan, program, or arrangement, Employee will be eligible
          to participate in such plan, program, or arrangement on terms
          commensurate with her position and level of responsibility.

          3.4     Supplemental Cash Payment     Employee shall be entitled to
                  _________________________
          receive a supplemental cash payment of $2,000,000.  This supplemental
          cash payment shall be payable in three installments as specified
          below, provided that Employee remains employed on each date of payment
          subject to Section 7.  The supplemental cash payment shall be payable
          as follows: $800,000 upon the completion of an initial period of
          employment from Start Date to September 3, 1999, $600,000 on the first
          anniversary of the Start Date, and $600,000 on the second anniversary
          of the Start Date.

     4     Expenses.     During the Term the Employee shall be allowed
           _________
     reimbursement of reasonable expenses necessary for the performance of her
     duties in accordance with the policies of the Employer.

     5    Restricted Stock and Stock Options.
          __________________________________

          5.1     The Employer will grant to the Employee on the Start Date
          43,000 shares of the Employer's common stock (the "Restricted Stock").
          The Restricted Stock will be held in escrow and will be subject to
          forfeiture upon the termination of Employee's employment for any
          reason (subject to Section 7); provided however, that on the third,
          fifth, and tenth anniversary of the Start Date 14,333, 14,333, and
          14,334 (respectively) shares of Restricted Stock will no longer be
          subject to forfeiture and will be released from escrow.

          5.2     The Employer will grant to Employee on the Start Date 1,000
          restricted stock units.  The units will vest three years after the
          grant date provided the Employee remains employed by the Employer
          (subject to Section 7) on that date.  Upon vesting, distribution of
          the stock units will be made in shares of J. C. Penney common stock
          with no restrictions on the vested shares.

          5.3     The Employer will grant to Employee, on the Start Date, an
          option to purchase 57,000 shares of Employer's common stock.  The
          option will have a ten-year term and an exercise price equal to the
          fair market value on the Start Date as defined in the 1997 Equity
          Compensation Plan (mean of the high and low sales prices on July 30
          and August 2).  The option will be exercisable on the third
          anniversary of the Start Date, provided the Employee remains employed
          by the Employer (subject to Section 7) on that date.

          5.4     The Employer will grant to the Employee, on the Start Date, an
          option to purchase 150,000 shares of Employer's common stock.  The
          option will have a ten-year term and an exercise price equal to the
          fair market value on the Start Date as defined in the 1997 Equity
          Compensation Plan (mean of the high and low sales prices on July 30
          and August 2).  The option will vest at the rate of 20% per year;
          beginning on the first anniversary of the Start Date, provided the
          Employee remains employed by the Employer (subject to Section 7) on
          each date.  Vesting may be accelerated if the actual results for the
          fiscal year immediately
                                        2
<PAGE>

          preceding the vesting date exceed Plan (as determined under the Comp
          Plan for all elements of Employee's responsibility) according to the
          following schedule:

          Exceed plan up to 1%                   30% vesting
          Exceed Plan more than 1% up to 2%      40% vesting
          Exceed Plan more than 2%               50% vesting
          Total vesting percentage cannot exceed 100%

          5.5     The grants of shares of Restricted Stock and Options will be
          made pursuant to and subject to the terms, conditions, and
          restrictions in the Employer's 1997 Equity Plan, as amended.  The
          definitive terms of the grants will be set forth in agreements to be
          provided to Employee promptly after the Start Date.

     6     Employee Benefits.
           __________________
          6.1  During the Term, Employer will provide Employee and her eligible
               dependents, subject to the terms and conditions of the applicable
               plans, participation in all Employer sponsored employee benefit
               plans.  For 1999, the Employee is entitled to three weeks of
               vacation.  For the remainder of the Term, the Employee is
               entitled to five weeks of vacation.

          6.2  For the period from the Start Date until the Employee becomes
               eligible for the Employer's Health Care Plan, the Employer will
               reimburse the Employee for the difference between the COBRA
               premium charged by her former employer and the premium amount she
               paid while an active employee of her former employer.

          6.3  Employee shall be eligible to participate in the Employer's
               Mirror Plan III.  She will be given an opportunity to elect to
               defer compensation under that Plan during August, 1999 for
               compensation to be paid September through December, 1999; and
               during December, 1999, for compensation to be paid in 2000.

     7     Termination of Employment
           _________________________

     The termination of the Employee's employment will be governed by the
     following provisions:

          7.1     Death.          In the event of the Employee's death during
                  _____
          the Term, the Employer will pay to the Employee's beneficiaries or
          estate, as appropriate, as soon as practicable after the Executive's
          death, (I)     unpaid Base Salary to the date of death to which the
          Employee is entitled and any unpaid vacation, (the "Compensation
          Payments"), (ii) the target bonus (at $1.00 per unit) for the Comp
          Plan and EVAPP for the fiscal year in which the Employee's death
          occurs, prorated for the actual period of service for that fiscal
          year, (the "Prorated Bonus"), (iii) any unpaid portion of the
          Supplemental Cash Payment and (iv) any other death benefits payable
          under any employee benefit or compensation plan that is maintained by
          the Employer for the Employee's benefit.  Any unvested Stock Options
          will vest upon her death and her beneficiary will have the earlier of
          five years or the original expiration date of the Option to exercise
          all outstanding Options.  All restrictions on Restricted Stock will be
          removed upon her death.  Unless otherwise stated in this Agreement,
          this Section 7.1

                                        3
<PAGE>
          will not limit the entitlement of the Employee's
          estate or beneficiaries to any death or other benefits then available
          to the Employee under any life insurance, stock ownership, stock
          options, or other benefit plan or policy that is maintained by the
          Employer for the Employee's benefit.

          7.2     Permanent Disability     If the Employee becomes totally and
                  ____________________
          permanently disabled (as defined in the Employer's Long-Term
          Disability Plan) during the Term, the Employer or Employee may
          terminate the Employee's employment on written notice thereof in
          accordance with Section 12.5, and the Employer will provide to the
          Employee as soon as practicable:  (i) amounts payable pursuant to the
          terms of any applicable disability plan or program, (ii) the Prorated
          Bonus, (iii) the Compensation Payments, (iv) any unpaid portion of the
          Supplemental Cash Payment, and (v) such payments under applicable
          plans and programs, to which the Employee is entitled pursuant to the
          terms of such plans or programs.  Any unvested Stock Options will vest
          upon her disability and she will have the earlier of five years or the
          original expiration date of the Option to exercise all outstanding
          Options.  All restrictions on Restricted Stock will be removed upon
          her disability.

          7.3     Voluntary Termination by Employee; Discharge for Cause
                  _______________________________________________________
          (i) In the event that during the Term the Employee's employment is
          terminated:

          *    by the Employer for Cause (as defined below) or
          *    by the Employee unless for Good Reason (as defined in Section
               7.4) or unless as a result of the Employee's death or disability,

          The Company will pay the Compensation Payments as soon as practicable
          to the Employee and the Employee will be entitled to no other
          compensation, except as otherwise due her under applicable law or the
          terms of any applicable plan or program.  Employee will not be
          entitled to the payment of any bonus in respect of all or any portion
          of the fiscal year in which such termination occurs.

          (ii) For purposes of this Agreement, the Employer will have "Cause" to
          terminate the Employee's employment upon a finding that (a) the
          Employee has been convicted by a court of competent jurisdiction of
          the commission of a felony, (b) the Employee has committed a serious
          breach of the Employer's Statement of Business Ethics, or (c) the
          Employee materially breached any of the express covenants set forth in
          Section 10.1 or 10.3.

          7.4  Involuntary Termination
               _______________________

               (i)  In any case of involuntary termination under this section,
                    Employee will be entitled to payment as described in Section
                    7.5.
               (ii) During the Term, the Employee's employment may be terminated
                    by the Employer for any reason other than for Cause by
                    delivery in accordance with Section 12.5 to the Employee of
                    a notice of termination.  The Employee will be treated for
                    the purposes of this Agreement as having been involuntarily
                    terminated other than for Cause if, during the Term the
                    Employee terminates her employment with the Employer prior
                    to termination for Cause for any of the following reasons
                    (each, a "Good

                                        4
<PAGE>
                    Reason"): without the Employee's written
                    consent, (a) the Employer has breached any material
                    provision of this Agreement and within 30 days after notice
                    thereof from the Employee, the Employer fails to cure such
                    breach; or (b) a successor or assign (whether direct or
                    indirect, by purchase, merger, consolidation or otherwise)
                    to all or substantially all of the business and/or assets of
                    the Employer fails to assume liability under the Agreement.

          7.5  Termination Payments and Benefits
               _________________________________

               (i)  Form and Amount.  Upon the Employee's involuntary
                    _______________
                    termination other than for Cause; (a) the Employer will pay
                    or provide as soon as practicable to the Employee (1) the
                    Prorated Bonus, (2) the Compensation Payments, (3) such
                    payments under applicable plans or programs to which the
                    Employee is entitled pursuant to the terms of such plans and
                    programs, (4) a payment equal to two times Grand Total
                    Earnings, (5) for 24 months (the "Continuation Period") the
                    continuation of employee welfare benefits set forth in
                    Section 6 except as offset by benefits paid or provided by
                    other sources as set forth in Section 8, or as prohibited by
                    law, and (6) outplacement services by a firm selected by the
                    Employee at the expense of the Employer, in an amount up to
                    $30,000, and (b) notwithstanding any provision to the
                    contrary in the applicable award agreement or in any plan,
                    (i) all restrictions pertaining to the shares of Restricted
                    Stock will lapse, (ii) all Options granted shall become
                    vested and fully exercisable, and (iii) any portion of the
                    Supplemental Cash Payment not yet paid will be paid.  For
                    purposes of determining the period of continuation coverage
                    to which the Employee or any of her dependents is entitled
                    under section 4980B of the Internal Revenue Code of 1986, as
                    amended, (or any successor provision thereto), under any
                    group health plan maintained by the Employer or its
                    affiliates, the Employee will be deemed to have remained
                    employed until the end of the Continuation Period.

               (ii) Time and Manner of Payment.  The cash amounts due to the
                    __________________________
                    Employee pursuant to Section 7.5(i)(a) will be paid by the
                    Employer within 20 business days after the Employee's
                    Termination Date by check payable to the order of the
                    Employee or by wire transfer to an account specified by the
                    Employee; provided however, that any earned bonus included
                    in the Compensation Payment and any payment due under
                    Section 7.5(i)(a)(3) will be paid in accordance with the
                    terms of the applicable plan or program.

               (iii)     Maintenance of Benefits.  During the Continuation
                         ________________________
                         Period, the Employer will use its best efforts to
                         maintain in full force and effect for the continued
                         benefit of the Employee all benefits referenced in
                         Section 7.5(i)(a)(3) or will arrange to make available
                         to the Employee benefits substantially similar to those
                         that the Employee would otherwise have been entitled to
                         receive if her employment had not been terminated.
                         Such benefits will be provided on the same terms and
                         conditions

                                        5
<PAGE>
                         (including employee contributions toward the
                         premium payments) under which the Employee was entitled
                         to participate immediately prior to her termination.

               (iv) Forfeiture.  Notwithstanding the foregoing provisions of
                    __________
                    Section 7.5, any right of the Employee to receive
                    termination payments and benefits under Section 7.5 will be
                    forfeited to the extent of any amounts payable or benefits
                    to be provided after a material breach of the covenants set
                    forth in Section 10.1, 10.2, or 10.3.

               7.6  Nonduplication of Benefits.  To the extent, and only to the
                    _____________________________
                    extent, a payment or benefit that is paid or provided under
                    this Section 7 would also be paid or provided under the
                    terms of any applicable plan, program, or arrangement,
                    including, without limitation, any severance program, such
                    applicable plan, program, agreement or arrangement will be
                    deemed to have been satisfied by the payment made or benefit
                    provided under this Agreement.

     8    Mitigation and Offset.  The Employee is under no obligation to
          ______________________
          mitigate damages or the amount of any payment or benefit provided for
          hereunder by seeking other employment or otherwise; no amounts earned
          by the Employee after her termination date, whether from self-
          employment, as common law employee, or otherwise, will reduce the
          amount of any payment or benefit under any provision of this
          Agreement; provided however, the Employee's coverage under the
          Employer's welfare benefits as provided in Section 7.5(i)(a)(3) will
          terminate as soon as the Employee becomes covered under any comparable
          employee benefit plan made available by another employer and covering
          the same type of benefits.  The Employee will report to the Employer
          any such benefits actually earned or received by her.

     9    Change-In Control Provisions.
          _____________________________

               9.1  The Employee will be offered any and all change in control
                    protections found in any plan, program or agreement
                    maintained by the Employer as of the Start Date or as
                    adopted at a subsequent date during the Term.

               9.2  If the Employee becomes entitled to payments under Section
                    7.5 because of a change in control of the Employer and it is
                    determined that those payments would be subject to the
                    excise tax imposed by Section 4999 of the Internal Revenue
                    Code, then the Employee shall be entitled to receive an
                    additional payment (a "Gross-Up Payment") in an amount such
                    that, after payment of all taxes (including any interest or
                    penalties imposed with respect to such taxes), including any
                    excise tax imposed on the Gross-Up Payment, the Employee
                    retains an amount of the Gross-Up Payment equal to the
                    excise tax imposed on the payments.

               9.3  The agreements evidencing the grants of the shares of
                    Restricted Stock and the Options will provide that upon the
                    occurrence of a Change in Control (as defined in the
                    agreements), all restrictions pertaining to the shares of
                    Restricted Stock will lapse and all of the Options will
                    become fully vested and exercisable.

                                        6
<PAGE>
          10   Covenants
               _________

               10.1 Confidentiality.  During the Term, the Employer agrees that
                    _______________
                    it will disclose to Employee its confidential or proprietary
                    information to the extent necessary for Employee to carry
                    out her obligations under this Agreement.  The Employee
                    hereby covenants and agrees that she will not, without the
                    prior written consent of the Employer, during the Term or
                    thereafter disclose to any person not employed by the
                    Employer, or use in connection with engaging in competition
                    with the Employer, any confidential or proprietary
                    information of the Employer.

               10.2 Nonsolicitation.  The Employee hereby covenants and agrees
                    ________________
                    that during the Term and for two years thereafter, she will
                    not, without the prior written consent of the Employer, on
                    her own behalf or on the behalf of any person, firm or
                    company, directly or indirectly, attempt to influence,
                    persuade or induce, or assist any other person in so
                    persuading or inducing, any employee of Employer or its
                    affiliates to give up, or to not commence, employment or a
                    business relationship with the Employer.

               10.3 Noncompetition.  It is recognized by the Employee and
                    _______________
                    Employer that the Employee's duties hereunder will entail
                    the receipt of trade secrets and confidential information,
                    which include not only information concerning the Employer's
                    current operations, procedures, suppliers, and other
                    contacts, but also its short-range and long-range plans, and
                    that such trade secrets and confidential information has
                    been developed by the Employer and its affiliates at
                    substantial cost and constitute valuable and unique property
                    of the Employer.  Accordingly, the Employee acknowledges
                    that the foregoing makes it reasonably necessary for the
                    protection of the Employer's business interests that the
                    Employee not compete with the Employer or any of its
                    affiliates during the Term and for a reasonable and limited
                    period thereafter.  Therefor, during the Term and for a
                    period of one year thereafter, the Employee shall not
                    acquire an additional direct investment of $100,000 or more
                    in a Competing Business (as hereinafter defined) and shall
                    not render personal services to any such Competing Business
                    in any manner, including, without limitation, as owner,
                    partner, director, trustee, officer, employee, consultant,
                    or advisor thereof.

                    If the Employee shall breach the covenants contained in this
                    Section 10, the Employer shall have no further obligation to
                    make any payment to the Employee pursuant to this Agreement
                    and may recover from the Employee all such damages as it may
                    be entitled to at law or in equity.  In addition, the
                    Employee acknowledges that any such breach is likely to
                    result in immediate and irreparable harm to the Employer for
                    which money damages are likely to be inadequate.
                    Accordingly, the Employee consents to injunctive and other
                    appropriate equitable relief upon the institution of
                    proceedings therefor by the Employer in order to protect
                    Employer's rights hereunder.

                    As used in this Agreement, the term "Competing Business"
                    shall mean any business which:

                                           7
<PAGE>
                    (a)  at the time of the determination, is substantially
                         similar to the whole or a substantial part of the
                         business conducted by the Employer or any of its
                         divisions or affiliates;
                    (b)  at the time of determination, is operating a store or
                         stores which, during its or their fiscal year preceding
                         the determination, had aggregate net sales, including
                         sales in leased and licensed departments, in excess of
                         $250,000,000, if such store or any of such stores is or
                         are located in a city or within a radius of 25 miles
                         from the outer limits of a city where the Employer, or
                         any of its division's or affiliates, is operating a
                         store or stores which, during its or their fiscal year
                         preceding the determination, had aggregate net sales,
                         including sales in leased and licensed departments, in
                         excess of $250,000,000; and
                    (c)  had aggregate net sales at all its locations, including
                         sales in leased and licensed departments and sales by
                         its divisions and affiliates, during its fiscal year
                         preceding that in which the Employee made such an
                         investment therein, or first rendered personal services
                         thereto, in excess of $500,000,000.

          11   Survival.  The expiration or termination of the Term will not
               _________
               impair the rights or obligations of any party hereto that accrue
               hereunder prior to such expiration or termination, except to the
               extent specifically stated herein.  In addition to the foregoing,
               the Employee's covenants contained in Section 10 and 12.1 and the
               Employer's obligations under Section 7 and 12.1 will survive the
               expiration or termination of Employee's employment.

          12   Miscellaneous Provisions.
               _________________________

               12.1 Dispute Resolution.  Any dispute between the parties under
                    __________________
                    this Agreement will be resolved (except as provided below)
                    through informal arbitration by an arbitrator selected under
                    the rules of the American Arbitration Association (located
                    in the city in which the Employer's principal executive
                    offices are based) and the arbitration will be conducted in
                    that location under the rules of said Association.  Each
                    party will be entitled to present evidence and argument to
                    the arbitrator.  The arbitrator will have the right only to
                    interpret and apply the provisions of this Agreement and may
                    not change any of its provisions.  The arbitrator will
                    permit reasonable pre-hearing discovery of facts, to the
                    extent necessary to establish a claim or a defense to a
                    claim, subject to supervision by the arbitrator.  The
                    determination of the arbitrator will be conclusive and
                    binding upon the parties and judgment upon the same may be
                    entered in any court having jurisdiction thereof.  The
                    arbitrator will give written notice to the parties stating
                    his or their determination, and will furnish to each party a
                    signed copy of such determination.  The expenses of
                    arbitration will be borne equally by the Employer and
                    Employee or as the arbitrator otherwise equitably
                    determines.  Notwithstanding the foregoing, the Employer
                    will not be required to seek or participate in arbitration
                    regarding any breach of the Employee's covenants in Section
                    10, but may pursue its remedies for such breach in a court
                    of competent jurisdiction in the city in which the
                    Employer's principal executive offices are based.  Any
                    arbitration or action pursuant to this Section 12.1 will be

                                           8
<PAGE>
                    governed by and construed in accordance with the substantive
                    laws of the State of Texas, without giving effect to the
                    principles of conflict of laws of such State.

               12.2 Binding on Successors; Assignment.  This Agreement will be
                    _________________________________
                    binding upon and inure to the benefit of the Employer,
                    Employee and each of their respective successors, assigns,
                    personal and legal representatives, executors,
                    administrators, heirs, distributees, devisees, and legatees,
                    as applicable; provided however, that neither this Agreement
                    nor any rights or obligations hereunder will be assignable
                    or otherwise subject to hypothecation by Employee (except by
                    will or by operation of the laws of intestate succession) or
                    by the Employer, except that the Employer may assign this
                    Agreement to any successor (whether by merger, purchase or
                    otherwise) to all or substantially all of the stock, assets
                    or businesses of the Employer, if such successor expressly
                    agrees to assume the obligations of the Employer hereunder.

               12.3 Governing Law.  This Agreement will be governed, construed,
                    _____________
                    interpreted, and enforced in accordance with the substantive
                    law of the State of Texas, without regard to conflicts of
                    laws principles.

               12.4 Severability.  Any provision of this Agreement that is
                    ____________
                    deemed invalid, illegal or unenforceable in any jurisdiction
                    will, as to that jurisdiction, be ineffective, to the extent
                    of such invalidity, illegality or unenforceability, without
                    effecting in any way the remaining provisions hereof in such
                    jurisdiction or rendering that or any other provisions of
                    this Agreement invalid, illegal or unenforceable in any
                    other jurisdiction.  If any covenant should be deemed
                    invalid, illegal or unenforceable because its scope is
                    considered excessive, such covenant will be modified so that
                    the scope of the covenant is reduced only to the minimum
                    extent necessary to render the modified covenant valid,
                    legal and enforceable.

               12.5 Notices.  For all purposes of this Agreement, all
                    _______
                    communications required or permitted to be given hereunder
                    will be in writing and will be deemed to have been duly
                    given when hand delivered or dispatched by electronic
                    facsimile transmission (with receipt thereof confirmed), or
                    five business days after having been mailed by United States
                    registered or certified mail, return receipt requested,
                    postage prepaid, or three business days after having been
                    sent by a nationally recognized overnight courier service,
                    addressed to the Employer at its principal executive office
                    and to the Employee at her principal residence, or to such
                    other address as any party may have furnished to the other
                    in writing and in accordance herewith, except that notices
                    of change of address will be effective only upon receipt.

               12.6 Entire Agreement.  The terms of this Agreement are intended
                    ________________
                    by the parties to be the final expression of their Agreement
                    with respect to the Employee's employment and may not be
                    contradicted by evidence of any prior or contemporaneous
                    agreement.  The parties further intend that this Agreement
                    will constitute the complete and exclusive statement of its
                    terms and that no extrinsic evidence whatsoever may be
                    introduced in any judicial, administrative, or other legal
                    proceedings to vary the terms of this Agreement.

                                           9
<PAGE>
               12.7 Amendments; Waivers.  This Agreement may not be modified,
                    ____________________
                    amended, or terminated except by an instrument in writing,
                    approved by the Employer and signed by the Employee and the
                    Employer.  Failure on the part of either party to complain
                    of any action or omission, breach or default on the part of
                    the other party, no matter how long the same may continue,
                    will never be deemed to be a waiver of any rights or
                    remedies hereunder, at law or in equity.  The Employee or
                    Employer may waive compliance by the other party with any
                    provision of this Agreement that such other party was or is
                    obligated to comply with or perform only through an executed
                    writing; provided however, that such waiver will not operate
                    as a waiver of, or estoppel with respect to, any other or
                    subsequent failure.


          IN WITNESS WHEREOF, the parties have executed this Agreement as of the
          date and year first above written.



          /s/ James E. Oesterreicher
          ___________________________________
          J. C. Penney Co., Inc.
          By James E. Oesterreicher
          Its Chairman and Chief Executive Officer








          /s/ Vanessa Castagna
          ________________________________
          Vanessa Castagna


<PAGE>


                                                                  Exhibit 11
                              J. C. PENNEY COMPANY, INC.
                            and Consolidated Subsidiaries

                      Computation of Net Income Per Common Share
                      __________________________________________
                  (Amounts in millions except per common share data)





                                                   39 Weeks Ended
                                ________________________________________________
                                  October 30, 1999           October 31, 1998
                               Shares         Income      Shares         Income
                               ______         ______      ______         ______

     Basic
     _____

     Net income                               $  348                     $  387
     Dividend on Series B ESOP
       convertible preferred
       stock (after-tax)                         (27)                       (28)
                                              _______                    _______
     Adjusted net income                         321                        359

     Weighted average number of
       shares outstanding        259.0                      253.3
                                ______        ______       ______        _______
                                 259.0        $  321        253.3        $  359
                                ======        ======       ======        ======

     Net income per
       common share                           $ 1.24                     $ 1.42
                                              ======                     ======



     Diluted

     Net income                               $  348                     $  387
     Dividend on Series B ESOP
       convertible preferred stock
       (after-tax)                               (27)
     Assumed additional contribution
       to ESOP if preferred stock is
       fully converted                            -                          (1)
                                              _______                     ______
     Adjusted net income                         321                        386

     Weighted average number of
       shares outstanding
       (basic)                   259.0                      253.3
     Dilutive common
       stock equivalents:
         Stock options and other
         dilutive effect           0.5                        2.0
     Convertible
       preferred stock             -                         16.7
                                ______        _______      ______        ______
                                 259.5        $  321        272.0        $  386
                                ======        ======       ======        ======

     Net income per common share              $ 1.24                     $ 1.42
                                               =====                     ======


<PAGE>



                                                                  Exhibit 12 (a)
                              J. C. Penney Company, Inc.
                            and Consolidated Subsidiaries

         Computation of Ratios of Available Income to Combined Fixed Charges
                       and Preferred Stock Dividend Requirement






                                                52 weeks              53 weeks
                                                  ended                 ended
                                                Oct. 30,              Oct. 31,
     ($ Millions)                                 1999                  1998
                                                ________              ________

     Income from continuing operations          $    827              $    963
        (before income taxes, before
        capitalized interest, but after
        preferred stock dividend)

     Fixed charges

     Interest (including capitalized
     interest) on:

        Operating leases                             225                   180
        Short term debt                              133                   106
        Long term debt                               551                   555
        Capital leases                                 2                     6
        Credit facility                               -                     -
        Other, net                                    (3)                   -
                                                _________             ________
     Total fixed charges                             908                   847

     Preferred stock dividend, before taxes           36                    38

     Combined fixed charges and preferred       _________             ________
        stock dividend requirement                   944                   885

     Total available income                     $  1,771              $  1,848
                                                ========              ========
     Ratio of available income to combined
        fixed charges and preferred stock
        dividend requirement                         1.9                   2.1
                                                ========              ========



     The interest cost of the LESOP notes guaranteed by the Company is not
     included in fixed charges above.

     The Company believes that, due to the seasonal nature of its business,
     ratios for a period of time other than a 52 week period are inappropriate.


<PAGE>



                                                                  Exhibit 12 (b)
                              J. C. Penney Company, Inc.
                            and Consolidated Subsidiaries

              Computation of Ratios of Available Income to Fixed Charges





                                                52 weeks              53 weeks
                                                  ended                 ended
                                                 Oct. 30,              Oct. 31,
     ($ Millions)                                  1999                  1998
                                                _________             _________

     Income from continuing operations          $    863              $    995
        (before income taxes and
        capitalized interest)

     Fixed charges

     Interest (including capitalized
     interest) on:

        Operating leases                             225                   180
        Short term debt                              133                   106
        Long term debt                               551                   555
        Capital leases                                 2                     6
        Credit facility                               -                     -
        Other, net                                    (3)                   -
                                                _________             ________
     Total fixed charges                             908                   847

                                                --------              --------
     Total available income                     $  1,771              $  1,842
                                                ========              ========
     Ratio of available income to combined
        fixed charges and preferred stock
        dividend requirement                         2.0                   2.2
                                                ========              ========



     The interest cost of the LESOP notes guaranteed by the Company is not
     included in fixed charges above.

     The Company believes that, due to the seasonal nature of its business,
     ratios for a period of time other than a 52 week period are inappropriate.


<TABLE> <S> <C>

<PAGE>


     <ARTICLE> 5
     <LEGEND>
     THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
     CONSOLIDATED BALANCE SHEET AND RELATED CONSOLIDATED STATEMENT OF INCOME
     OF J. C. PENNEY COMPANY, INC. AND SUBSIDIARIES AS OF OCTOBER 30, 1999, AND
     IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
     </LEGEND>
     <MULTIPLIER> 1,000,000

     <S>                             <C>
     <PERIOD-TYPE>                   9-MOS
     <FISCAL-YEAR-END>                          JAN-29-2000
     <PERIOD-END>                               OCT-30-1999
     <CASH>                                             392
     <SECURITIES>                                       461
     <RECEIVABLES>                                    4,539
     <ALLOWANCES>                                        84
     <INVENTORY>                                      6,971
     <CURRENT-ASSETS>                                12,430
     <PP&E>                                           8,586
     <DEPRECIATION>                                   3,152
     <TOTAL-ASSETS>                                  25,112
     <CURRENT-LIABILITIES>                            7,787
     <BONDS>                                          6,504
                                     0
                                             457
     <COMMON>                                         3,236
     <OTHER-SE>                                       3,674
     <TOTAL-LIABILITY-AND-EQUITY>                    25,112
     <SALES>                                         22,024
     <TOTAL-REVENUES>                                22,856
     <CGS>                                           16,245
     <TOTAL-COSTS>                                   21,359
     <OTHER-EXPENSES>                                   415
     <LOSS-PROVISION>                                    66
     <INTEREST-EXPENSE>                                 470
     <INCOME-PRETAX>                                    546
     <INCOME-TAX>                                       198
     <INCOME-CONTINUING>                                348
     <DISCONTINUED>                                       0
     <EXTRAORDINARY>                                      0
     <CHANGES>                                            0
     <NET-INCOME>                                       348
     <EPS-BASIC>                                     1.24
     <EPS-DILUTED>                                     1.24



</TABLE>

<TABLE> <S> <C>

<PAGE>


     <ARTICLE> 5
     <LEGEND>
     THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
     CONSOLIDATED BALANCE SHEET AND RELATED CONSOLIDATED STATEMENT OF INCOME
     OF J. C. PENNEY COMPANY, INC. AND SUBSIDIARIES AS OF OCTOBER 31, 1998, AND
     IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
     </LEGEND>
     <MULTIPLIER> 1,000,000

     <S>                             <C>
     <PERIOD-TYPE>                   9-MOS
     <FISCAL-YEAR-END>                          JAN-30-1999
     <PERIOD-END>                               OCT-31-1998
     <CASH>                                             552
     <SECURITIES>                                     1,032
     <RECEIVABLES>                                    3,658
     <ALLOWANCES>                                        85
     <INVENTORY>                                      7,017
     <CURRENT-ASSETS>                                12,321
     <PP&E>                                           8,599
     <DEPRECIATION>                                   3,267
     <TOTAL-ASSETS>                                  24,529
     <CURRENT-LIABILITIES>                            7,169
     <BONDS>                                          6,737
                                     0
                                             483
     <COMMON>                                         2,877
     <OTHER-SE>                                       4,061
     <TOTAL-LIABILITY-AND-EQUITY>                    24,529
     <SALES>                                         20,613
     <TOTAL-REVENUES>                                21,362
     <CGS>                                           15,065
     <TOTAL-COSTS>                                   19,745
     <OTHER-EXPENSES>                                   365
     <LOSS-PROVISION>                                   167
     <INTEREST-EXPENSE>                                 452
     <INCOME-PRETAX>                                    633
     <INCOME-TAX>                                       246
     <INCOME-CONTINUING>                                387
     <DISCONTINUED>                                       0
     <EXTRAORDINARY>                                      0
     <CHANGES>                                            0
     <NET-INCOME>                                       387
     <EPS-BASIC>                                     1.42
     <EPS-DILUTED>                                     1.42



</TABLE>


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