PENNEY J C CO INC
8-K, 1999-03-09
DEPARTMENT STORES
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<PAGE> 




                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D. C.  20549




                                       FORM 8-K


                                    CURRENT REPORT


                          Pursuant to Section 13 or 15(d) of
                         the Securities Exchange Act of 1934


           Date of Report (Date of earliest event reported) - March 1, 1999



                              J. C. PENNEY COMPANY, INC.
                (Exact name of registrant as specified in its charter)



              Delaware                      1-777                 13-5583779

     (State or other jurisdiction       (Commission             (IRS Employer
     of incorporation)                   File No.)           Identification No.)



      6501 Legacy Drive                                           75024-3698
      Plano, Texas

      (Address of principal                                       (Zip code)
      executive offices)
               

     Registrant's telephone number, including area code:          (972) 431-1000

<PAGE>
     Item 5.          Other Events. 
     ______           ____________

               On March 1, 1999, J. C. Penney Company, Inc. (the "Company")
     completed its acquisition of Genovese Drug Stores, Inc.  As noted in the
     press release announcing the completion of the transaction, which is
     incorporated by reference herein as Exhibit 20 hereto, each Genovese
     stockholder will receive 0.6709 of a share of the Company's Common Stock of
     50c par value for each share of Genovese common stock held by such
     stockholder.


     Item 7.   Financial Statements and Exhibits. 
     ______    _________________________________

           (c) Exhibits.

               20  J. C. Penney Company, Inc. press release dated March 1, 1999.

<PAGE>
                                      SIGNATURES   
                                      __________


               Pursuant to the requirements of the Securities Exchange Act of
     1934, the registrant has duly caused this report to be signed on its behalf
     by the undersigned hereunto duly authorized.

                                                                                
                                              J. C. PENNEY COMPANY, INC.


                                              /s/ C. R. Lotter
                                              _________________________
                                              C. R. Lotter                      
                                              Executive Vice President,         
                                              Secretary and General Counsel



     Date:  March 9, 1999 

<PAGE>
                                    Exhibit Index


     Exhibit
     Number            Description 
     ______            ___________

       20          J. C. Penney Company, Inc. Press Release dated March 1, 1999.



<PAGE> 
                                                                      Exhibit 20
                                                                      __________


     JCPENNEY NEWS RELEASE



     JCPENNEY COMPLETES ACQUISITION
     OF GENOVESE DRUG STORES, INC.

          PLANO, TX, March 1, 1999 - J. C. Penney Company, Inc. (JCP/NYSE)

     announced at today's Special Meeting of Stockholders of Genovese Drug

     Stores, Inc., that Genovese's stockholders approved the merger of Genovese

     with Legacy Acquisition Corp., a wholly owned subsidiary of JCPenney.  This

     approval represents the completion of JCPenney's acquisition of Genovese. 

     As a result of the merger, Genovese stockholders will receive 0.6709 of a

     share of JCPenney common stock for each share of Genovese common stock held

     prior to the merger.





     Contact:     Public Relations          Investor Relations   
                  ________________          __________________
                  Duncan Muir               Wyn Watkins          Eli Akresh
                  972-431-1329              (972) 431-1972       (972) 431-2207

     Public Relations   J. C. Penney Company, Inc., 6501 Legacy Drive, Plano,
     Texas  75024



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