PENNEY J C CO INC
10-Q, 1999-09-14
DEPARTMENT STORES
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                          SECURITIES AND EXCHANGE COMMISSION
                                  Washington, D. C.
                                        20549

                                  _______________

                                      FORM 10-Q

                   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934

                                  _______________

     For the 13 and 26 week periods               Commission file number 1-777
     ended July 31, 1999

                                J. C. PENNEY COMPANY, INC.
     ___________________________________________________________________________
                   (Exact name of registrant as specified in its charter)

                    Delaware                                     13-5583779
     ___________________________________________________________________________
          (State or other jurisdiction of                    (I.R.S. Employer
           incorporation or organization)                   Identification No.)

     6501 Legacy Drive, Plano, Texas                              75024 - 3698
     ___________________________________________________________________________
     (Address of principal executive offices)                     (Zip Code)

     Registrant's telephone number, including area code         (972) 431-1000
                                                        ________________________


                             ___________________

     Indicate by check mark whether the registrant (1) has filed all reports
     required to be filed by Section 13 or 15(d) of the Securities Exchange Act
     of 1934 during the preceding 12 months (or for such shorter period that the
     registrant was required to file such reports), and (2) has been subject to
     such filing requirements for the past 90 days.

     Yes    X   .       No        .
          _______           _______

     Indicate the number of shares outstanding of each of the issuer's classes
     of common stock, as of the latest practicable date.

     260,226,967 shares of Common Stock of 50c par value, as of July 31, 1999.

                                         -1-
<PAGE>

     PART I - FINANCIAL INFORMATION

     ITEM 1 - FINANCIAL STATEMENTS.

     The following interim financial information is unaudited but, in the
     opinion of the Company, includes all adjustments, consisting only of
     normal recurring accruals, necessary for a fair presentation.  Certain
     amounts have been reclassified to conform with the current period
     presentation.  The financial information should be read in conjunction
     with the audited consolidated financial statements included in the
     Company's Annual Report on Form 10-K for the 52 weeks ended
     January 30, 1999.


     Statements of Income
     (Amounts in millions except per share data)
                                        13 weeks ended        26 weeks ended
                                   ____________________  ____________________
                                    July 31,     Aug. 1,   July 31,    Aug. 1,
                                     1999         1998      1999        1998
                                     ____         ____      ____        ____

     Retail sales                   $ 7,033      $ 6,510   $14,328     $13,316
     Direct Marketing revenue           276          251       550         497
                                   ________      _______   _______     _______
     Total revenue                    7,309        6,761    14,878      13,813
                                   ________      _______   _______     _______

     Costs and expenses
       Cost of goods sold,
         occupancy, buying,
         and warehousing costs        5,277        4,881    10,606       9,783
       Selling, general, and
         administrative expenses      1,660        1,507     3,330       3,058
       Costs and expenses of Direct
         Marketing operations           216          191       436         384
       Real estate and other            (11)           4       (20)         (2)
       Net interest expense and credit
         operations (1)                  82          115       137         208

       Acquisition amortization          25           18        62          53
                                    _______      _______   _______     _______

     Total costs and expenses         7,249        6,716    14,551      13,484
                                    _______      _______   _______     _______
     Income before income taxes          60           45       327         329
     Income taxes                        21           18       121         128
                                    _______      _______   _______     _______

     Net income                     $    39      $    27   $   206      $  201
                                    =======      =======   =======     =======


     Earnings per common share:

     Net income                     $    39      $    27   $   206      $  201
     Less: preferred stock dividends     (9)          (8)      (18)        (18)
                                    _______      _______   _______     _______
     Earnings for Basic EPS              30           19       188         183
     Dilutive stock options and
       convertible preferred stock       --           --        --          17
                                    _______      _______   _______     _______
     Earnings for Diluted EPS       $    30     $     19   $   188      $  200

     Shares
     Average shares outstanding (used
       for Basic EPS)                   260          254       258         253
     Dilutive common stock
       equivalents                       --           --        --          19
                                   ________      _______   _______     _______

     Average diluted
       shares outstanding               260          254       258         272

     Earnings per share
     Basic                          $  0.12      $  0.08   $  0.73      $ 0.73
     Diluted                           0.12         0.08      0.73        0.72

     (1) Net interest expense and credit operations  for the 26 weeks ended July
     31, 1999 includes a $5 million pre-tax gain, or 1 cent per share after tax,
     on  the early  extinguishment  of 9.25  percent  Notes due  2004  of Eckerd
     Corporation.

<PAGE>
                                         -2-

     Balance Sheets
     (Amounts in millions)


                                                 July 31,    Aug. 1,   Jan.30,
                                                   1999       1998      1999
                                                 ________   ________  ________
     ASSETS

     Current assets

       Cash and short-term investments
         of $377, $139, and $95                  $    377   $    139   $    96

       Retained interest in JCP Master
          Credit Card Trust                           325        959       415

       Receivables, net                             4,186      3,358     4,415

       Merchandise inventories                      6,279      6,244     6,031

       Prepaid expenses                               139        138       168
                                                 ________   ________  ________

          Total current assets                     11,306     10,838    11,125

     Properties, net of accumulated
          depreciation of $3,013, $3,161,
          and $2,875                                5,459      5,301     5,458

     Investments, prinicipally held by
          Direct Marketing                          1,880      1,847     1,961

     Deferred policy acquisition costs                894        788       847

     Goodwill and other intangible assets
           net of accumulated amortization
           of $287, $165, and $225                  3,211      2,899     2,950

     Other assets                                   1,310      1,259     1,297
                                                 ________   ________  ________

                                                 $ 24,060   $ 22,932   $23,638
                                                 ========   ========  ========

<PAGE>
                                         -3-
     Balance Sheets
     (Amounts in millions)


                                                 July 31,    Aug. 1,   Jan.30,
                                                  1999        1998      1999
                                                 ________   ________  ________
     LIABILITIES AND STOCKHOLDERS' EQUITY
     Current liabilities
       Accounts payable and accrued expenses     $  3,367   $  3,318   $ 3,465
       Short-term debt                              2,533      1,563     1,924
       Current maturities of long-term debt           325        625       438
       Deferred taxes                                 156        124       143
                                                 ________    _______  ________

         Total current liabilities                  6,381      5,630     5,970

     Long-term debt                                 6,817      6,755     7,143

     Deferred taxes                                 1,551      1,355     1,517

     Insurance policy and claims reserves             973        909       946

     Other liabilities                                930        912       893
                                                 ________   ________  ________

         Total liabilities                         16,652     15,561    16,469

     Stockholders' equity
     Capital Stock
       Preferred stock, without par value:
         Authorized, 25 million shares -
         issued and outstanding, 0.8 million
         shares for all periods presented of
         Series B ESOP convertible preferred          457        493       475
       Common stock, par value 50c:
         Authorized, 1,250 million shares -
         issued and outstanding, 260,
         254, and 250 million shares                3,232      2,867     2,850
                                                 ________   ________  ________
       Total capital stock                          3,689      3,360     3,325
                                                 ________   ________  ________

       Reinvested earnings
         At beginning of year                       3,858      4,066     4,066
         Net income                                   206        201       594
         Common stock dividends declared             (284)      (275)     (549)
         Preferred stock dividends
           declared, net of tax                       (18)       (19)      (39)
         Common stock retired                          --         --      (214)
                                                 ________   ________  ________

       Reinvested earnings at end of period         3,762      3,973     3,858

       Accumulated other comprehensive income/(loss)  (43)        38       (14)
                                                 ________   ________  ________
         Total stockholders' equity                 7,408      7,371     7,169
                                                 ________   ________  ________

                                                  $24,060   $22,932    $23,638
                                                  =======   =======    =======



     The accumulated balances for net unrealized changes in debt and equity
     securities were $25, $66, and $65, and for currency translation
     adjustments were ($68), ($28), and ($79) as of the respective dates
     shown. Net unrealized changes in investment securities are shown net of
     deferred taxes of $15, $39, and $36, respectively. A deferred tax asset
     has not been established for currency translation adjustments.

<PAGE>
                                         -4-

     Statements of Cash Flows
     (Amounts in millions)

                                                        26 weeks ended
                                              _______________________________
                                               July 31,               Aug.1,
                                                1999                   1998
                                              _________            _________

     Operating activities

     Net income                               $     206             $    201
     Depreciation and amortization,
       including intangible assets                  351                  314
     Deferred taxes                                  43                   38
     Change in cash from:
       Customer receivables                         446                  655
       Other receivables                           (127)                 (80)
       Inventories, net of trade payables          (176)                (159)
       Current taxes payable                        (71)                (181)
       Other assets and liabilities, net             40                 (418)
                                              _________            _________
                                                    712                  370
                                              _________            _________

     Investing activities

     Capital expenditures                          (290)                (312)
     Purchases of investment securities            (539)                (279)
     Proceeds from sales of investment securities   554                  201
     Proceeds from the sale of bank receivables      22                   --
                                              _________            _________
                                                   (253)                (390)
                                              _________            _________


     Financing activities

     Change in short-term debt                      553                  146
     Payments of long-term debt                    (440)                 (50)
     Common stock issued, net                         9                   67
     Dividends paid, preferred and common          (300)                (291)
                                              _________            _________
                                                   (178)                (128)
                                              _________            _________

     Net increase/(decrease) in cash and
       short-term investments                       281                 (148)

     Cash and short-term investments at
       beginning of year                             96                  287
                                              _________            _________

     Cash and short-term investments at
       end of second quarter                  $     377             $    139
                                              =========            =========

     Non-cash transactions: On  March 1, 1999, the Company  issued 9.6 million
     shares  of common  stock to  complete  the acquisition  of Genovese Drug
     Stores, Inc. The  total value of the transaction,  including debt assumed
     and  conversion of  options  for  Genovese common  stock  to options for
     JCPenney common stock, was $414 million.

<PAGE>
                                         -5-

      Notes to Interim Financial Information

      1. Reserves and Other Charges

      During  1996 and  1997, the  Company  recorded other  charges principally
      related  to  drugstore  integration   activities,  department  store and
      drugstore  closings and  FAS 121  impairments, and  early retirement and
      reduction  in force  programs  (collectively  other  charges,  net). The
      following tables provide a roll forward of reserves that were established
      for certain categories of these  charges. These reserves are reviewed for
      adequacy on  a periodic basis  and are adjusted  as appropriate based on
      those reviews.  Except as  indicated  below, no  adjustments were deemed
      necessary in the second quarter of  1999. The  following  schedules,  and
      the  accompanying  discussion, provide  the status  of the reserves as of
      July 31, 1999.


      1996 Charges:
      ____________
                               1997              1998          2nd Qtr 1999 YTD
                                         __________________  __________________
                              Y/E        Cash      Y/E          Cash    Ending
      ($ in millions)         Reserve    Outlays   Reserve      Outlays Reserve
                              _______    __________________  __________________

      Eckerd drugstores
      _________________
        Future lease
          obligations (1)       $  66    $  (7)    $  59        $   (2)   $ 57
        Allowance for notes
          receivable (2)           25       --        25            --      25
        Other (1)                   4       --         4            --       4
                                ___________________________    _______________
      Total                     $  95    $  (7)    $  88        $   (2)   $ 86
                                ___________________________    _______________


      Amounts are reflected on the consolidated balance sheets as follows:

      1) Reserve balances are included  as a component of accounts payable and
      accrued expenses.

      2) The  allowance  for  notes  receivable,  which  was  established in
      connection with the drugstore divestiture discussed below, is included as
      a reduction of other assets.


      Future  lease obligations  -  In  1996  the  Company  identified certain
      _________________________
      drugstores that  would be  closed in connection  with its acquisition of
      Eckerd Corporation,  and established a  reserve for the present value of
      future  lease obligations  for  the closed  drugstores.  Costs are being
      charged against the  reserve as incurred; the interest  component related
      to lease payments is recorded as rent expense in the period incurred with
      no corresponding  increase in the  reserve. During the second quarter of
      1999, approximately $1 million in lease payments were charged against the
      reserve.  Payments  during  the  next  five  years  are  expected  to be
      approximately $2 million per year.

      Allowance  for  notes  receivable   -  In  connection  with   the Eckerd
      _________________________________
      acquisition, the Federal Trade Commission required the Company  to divest
      certain drugstores in North Carolina and South Carolina. A portion of the
      proceeds from  the sale of  these drugstores was financed  by the Company
      through a note  receivable for $33 million.  A reserve for 75 percent of
      the  face  value  of  the note  receivable  was  established  due to the
      significant constraints on the Company's  ability to collect on the note.
      No adjustments have  been deemed necessary through the  second quarter of
      1999.

      Other - The remaining  charges, the majority of which  have been expensed
      _____
      as incurred, were related to integration activities  for Fay's drugstores
      acquired by  the Company in  October 1996,  and other activities such as
      contract terminations. There  were no payments or other  changes to these
      reserves in the second quarter of 1999.

<PAGE>
                                         -6-

      1997 Charges:
      ____________
                               1997              1998          2nd Qtr 1999 YTD
                                         __________________  __________________
                              Y/E        Cash      Y/E          Cash    Ending
      ($ in millions)         Reserve    Outlays   Reserve      Outlays Reserve
                                         & Other                & Other
                              _______    __________________  __________________

      Department stores
          and catalog
      __________________
        Future lease
          obligations (1)       $  55    $ (35)    $  20        $   (3)   $ 17


      Eckerd drugstores
      _________________
        Future obligations,
          primarily leases (1)     35       (8)       27            (2)     25
                                ___________________________    _______________
      Total                     $  90    $ (43)    $  47        $   (5)   $ 42
                                ___________________________    _______________



      1) Reserve balances are included  as a component of accounts payable and
      accrued expenses.


      Department stores and catalog:

      Future  lease  obligations   -   In  1997,   the  Company  identified  97
      __________________________
      underperforming stores that did not meet the Company's  profit objectives
      and several support  units (credit service centers and  warehouses) which
      were  no longer  needed.  The  store closing  plan  anticipated that the
      Company would remain liable for  all future lease obligations. All stores
      had been  closed by the  end of 1998.  The reserve as  of the end  of the
      second quarter of 1999 represents future lease obligations, and costs are
      being charged against the reserve  as incurred. During the second quarter
      of  1999,  the  reserve  was reduced  by  $2  million,  which  amount was
      comprised  of  $3 million  in  rental payments  offset  by $1 million of
      interest accretion.


      Eckerd drugstores:

      Future  obligations,  primarily   leases  -   During  1997,   the Company
      ________________________________________
      established reserves for  the present value of future  lease payments for
      an additional portfolio  of drugstores that were  identified for closure.
      In addition, reserves were  established for pending litigation  and other
      miscellaneous charges, each individually insignificant. During the second
      quarter of 1999, $1 million in  lease payments  were charged against the
      reserve.  As of the  end of the second quarter  of 1999, these  combined
      reserves totaled $25 million.


      2. Earnings Per Share

      At  July 31,  1999 and August  1, 1998,  0.8 million shares  of preferred
      stock, which were  convertible into 15.2 million and  16.6 million common
      shares, respectively, were issued and outstanding. These potential common
      shares, and the  related dividend, were excluded from  the calculation of
      diluted earnings per share (EPS) for the 13 weeks ended July 31, 1999 and
      August  1,  1998 and  the 26  weeks  ended July  31, 1999,  because their
      inclusion would have had an anti-dilutive effect on EPS.

<PAGE>
                                         -7-

     ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
              RESULTS OF OPERATIONS.

     Financial Condition
     ___________________

      On March 1,  1999, the Company completed the acquisition of Genovese Drug
      Stores,  Inc. (Genovese).  The acquisition  was  accomplished through an
      exchange of approximately 9.6 million shares of JCPenney common stock for
      the outstanding shares  of Genovese. The total value  of the transaction,
      including the  assumption of  approximately $60 million  of debt  and the
      conversion of outstanding Genovese options to options for JCPenney common
      stock, was $414 million. The acquisition is being accounted for under the
      purchase  method.  The  purchase  price  is  being  allocated  to assets
      acquired, including intangible assets (principally prescription files and
      favorable lease rights), and liabilities assumed based on their estimated
      fair value.  The excess  purchase price  over  the fair  value of assets
      acquired and  liabilities assumed  is being  classified  as goodwill and
      amortized over 40 years.

      Merchandise inventories on a FIFO basis totaled $6,530 million at the end
      of  the second quarter  compared with $6,486  million at the  end of last
      year's second  quarter. Current  year totals  include approximately $149
      million of inventory  attributable to Genovese drugstores  ($131 million)
      and  Renner department stores  ($18 million). Inventories  for department
      stores and catalog totaled $4,293 million at July 31, 1999 and were below
      last year levels as planned. Inventories for comparable department stores
      declined approximately 4.5 percent from  the prior year. Eckerd drugstore
      inventories  totaled $2,237  million compared  with  $2,034 million last
      year.  The current  cost of  inventories exceeded  the LIFO  basis amount
      carried on the  balance sheet by approximately  $251 million at July 31,
      1999 and $242 million at August 1, 1998.

      Properties,  net of accumulated  depreciation, totaled $5,459 million at
      July 31, 1999  compared with  $5,301 million  at the end  of last year's
      second quarter.

      Goodwill  and  other  intangible  assets,  net,  totaled  $3,211 million
      compared with  $2,899 million  as of August  1, 1998.  Approximately $316
      million  in intangible assets  and goodwill associated  with the Genovese
      acquisition has been recorded in 1999.

      At  July  31,  1999,  the consolidated  balance  sheet  included reserves
      totaling  $103 million  which are  included  as a  component of accounts
      payable and  accrued expenses  and $25  million which is  reflected as  a
      reduction to other assets. These  reserves were established in connection
      with the Company's 1996 and 1997 other charges, net, and relate to future
      lease obligations  on  stores  and  other support  facilities  closed in
      connection  with those  charges, and  a  note receivable  related to the
      divestiture of certain drugstores, respectively. In total, these reserves
      were reduced by $4 million in  the second quarter of 1999. See Note 1 to
      Interim Financial Information.

      During the  second quarter  of 1999, the  Company repaid  the outstanding
      principal amount, $225 million, of its 6.875 percent notes due 1999.


<PAGE>
                                         -8-


     Results of Operations
     _____________________

     Consolidated operating results
     ($ in millions)

                                        13 weeks ended        26 weeks ended
                                    ____________________  ____________________
                                    July 31,     Aug. 1,   July 31,    Aug. 1,
                                     1999         1998      1999        1998
                                     ____         ____      ____        ____

     Operating profit/(loss)
        Department stores
          and catalog              $  139       $  155    $  306       $  389
        Eckerd drugstores             (43)         (33)       86           86
        Direct marketing               60           60       114          113
        Real estate and other          11           (4)       20            2
                                   ______       ______    ______      _______
        Total operating profit        167          178       526          590

        Net  interest and
          credit operations           (82)        (115)     (137)        (208)
        Acquisition amortization      (25)         (18)      (62)         (53)
                                   ______       ______    ______      _______
        Income before income taxes     60           45       327          329
        Income taxes                  (21)         (18)     (121)        (128)
                                   ______       ______    ______      _______
        Net income                 $   39       $   27    $  206       $  201

                                   ======       ======    ======      =======



      Operating  profit (before  net interest  expense  and credit operations,
      acquisition amortization, and  taxes) totaled $167 million  compared with
      $178 million in last year's  second quarter. Department store and catalog
      results were negatively impacted by the decline in catalog sales volumes,
      particularly  in  the  July period.  Partially  offsetting  catalog sales
      results was  the performance of  the Company's private  brand merchandise
      which  posted collective  sales gains  of  9.4 percent  for the quarter.
      Eckerd  drugstores  recorded a  loss  for  the  quarter  as a  result of
      inventory adjustments, systems upgrades and  other items. Real estate and
      other reflects an  $8 million real estate  gain that was recorded  in the
      second quarter of 1999.

      Income before income taxes for  the 13 weeks ended July 31,  1999 was $60
      million, compared  with $45 million  in last year's period.  The increase
      reflected  continued improvement  in  net  interest  expense  and credit
      operations, primarily due  to lower bad debt expense.  Net income totaled
      $39 million,  or 12 cents per  share, as compared with $27  million, or 8
      cents per share in  last year's second quarter. On a  year to date basis,
      net income was  $206 million, or 73  cents per share, compared  with $201
      million, or 72 cents per share, last year.

<PAGE>
                                         -9-

     Segment Operating Results

      Department Stores and Catalog
      _____________________________

                                        13 weeks ended        26 weeks ended
                                    ____________________  ____________________
                                    July 31,     Aug. 1,   July 31,    Aug. 1,
                                     1999         1998      1999        1998
                                     ____         ____      ____        ____
     ($ in millions)
     Retail sales, net              $ 4,057      $ 4,060   $ 8,305     $ 8,302
     Cost of Goods Sold              (2,831)      (2,857)   (5,754)     (5,756)
     SG&A expenses                   (1,087)      (1,048)   (2,245)     (2,157)
                                    _______      _______  ________     _______
     Operating Profit (1)           $   139      $   155   $   306     $   389
                                    =======      =======   =======     =======


     Sales percent increase
       Total Department stores          0.5         (2.9)     (0.6)       (0.3)
       Comparable stores                1.0         (2.5)      0.3        (0.2)
       Catalog                         (2.8)         1.8       2.5         2.3
     Ratios as a percent of sales:
     FIFO gross margin                 30.2         29.6      30.7        30.7
     SG&A expenses                     26.8         25.8      27.0        26.0
     FIFO operating profit              3.4          3.8       3.7         4.7
     FIFO EBITDA (2)                    7.7          7.0       8.1         8.1


      1) Operating profit represents pre-tax income before net interest expense
      and credit operations and amortization of intangible assets.

      2) Earnings before interest, income taxes, depreciation and amortization.
      EBITDA includes finance revenue, net of credit operating costs and bad
      debt expense. EBITDA is provided as an alternative assessment of
      operating performance and is not intended to be a substitute for GAAP
      measurements; calculations may be different for other companies.


      Operating profit  for department stores  and catalog was $139 million in
      this year's second quarter compared with $155 million last year.  Sales in
      private brand merchandise were strong  for the period, especially Arizona
      Jean Co., St. John's Bay, and Delicates, all of which have posted double-
      digit sales gains for both the quarter and first half. Sales for supplier
      exclusive  brands,  in  particular  Crazy  Horse  by  Liz  Claiborne and
      Joneswear by Jones New York, also performed well. Sales of national brand
      athletic and basic  jeans categories did  not meet expectations. Catalog
      sales  declined in  the second quarter  as a  result of weak  July sales,
      which were affected by a slow start for Fall merchandise. Gross margin as
      a percent of  sales improved  by 60  basis points in  the second quarter
      compared to last year. The increase was principally related to growth in
      higher margin  private brand  merchandise and  a decrease  in promotional
      events, as planned.  Expense levels increased  3.7 percent compared with
      last year's second  quarter, an increase of 100 basis points as a percent
      of sales. Expenses were impacted  by planned increases in spending levels
      for customer service  initiatives in the stores, private brand marketing,
      and continued  spending for the  development of the  Company's e-commerce
      infrastructure.
      Operating profit for  the 26 weeks ended  July 31, 1999 was  $306 million
      compared  with $389 million last year.  Department store sales for the 26
      weeks  were up slightly  on a comparable  store basis, and  catalog sales
      increased  by 2.5  percent compared  with last  year.  Gross margin as a
      percent of  sales  was flat  with  last year  at  30.7 percent,  and was
      negatively impacted by a higher level of promotional

<PAGE>
                                         -10-

      activity  in  the first  quarter  in  an  effort to  rebalance inventory
      positions. SG&A  expenses for  the first  half increased approximately 4
      percent compared with  last year, an  increase of 100  basis points as  a
      percent of sales due to flat sales volumes.

      Eckerd Drugstores (1)
      _________________

                                        13 weeks ended        26 weeks ended
                                    ____________________  ____________________
                                    July 31,     Aug. 1,   July 31,    Aug. 1,
                                     1999         1998      1999        1998
                                     ____         ____      ____        ____
     ($ in millions)
     Retail sales, net              $ 2,976      $ 2,450   $ 6,023     $5,014
     Cost of Goods Sold              (2,446)      (2,024)   (4,852)    (4,027)
     SG&A expenses                     (573)        (459)   (1,085)      (901)
                                    _______      _______  ________    _______
     Operating profit/(loss) (2)    $   (43)     $   (33)  $    86     $   86


     Sales percent increase
       Total                           21.5          7.6      20.1        8.6
       Comparable stores               10.5          9.0      11.4        8.4
     Ratios as a percent of sales:
     FIFO gross margin                 18.2         17.7      19.8       20.0
     SG&A expenses                     19.2         18.7      18.0       17.9
     FIFO operating profit/(loss)      (1.0)        (1.0)      1.8        2.1
     FIFO EBITDA (2)                    0.6          0.4       3.3        3.3

     LIFO gross margin                 17.8         17.4      19.4       19.6
     LIFO operating profit/(loss)      (1.4)        (1.3)      1.4        1.7
     LIFO EBITDA (3)                    0.2          0.0       2.9        3.0

      1) Results  reflect the  inclusion  of  Genovese  drugstores as  of the
      acquisition date in March 1999.  Pro forma results, assuming the Genovese
      acquisition occurred at  the beginning of the periods  reported would not
      differ materially from reported results.

      2) Operating  profit  represents  pre-tax  income  before  interest and
      amortization of intangible assets.

      3) Earnings before interest, income taxes, depreciation and amortization.
      EBITDA is provided as an alternative  assessment of operating performance
      and  is  not   intended  to  be  a  substitute   for  GAAP measurements;
      calculations may be different for other companies.


      The Company's drugstore  operations experienced an operating  loss of $43
      million in  the second  quarter compared  with an  operating loss of $33
      million in last year's second quarter.  Results for the second quarter of
      1999   reflect  $119  million  in  pre-tax  costs  related  to inventory
      adjustments, systems upgrades and other items. Last year's second quarter
      was impacted  by pre-tax charges  of $114 million related  to integration
      activities.  Eckerd  experienced  continued strong  sales  growth  in the
      second   quarter,  increasing  by  10.5  percent  for  comparable stores
      (including the pro  forma results of the Genovese  drugstores acquired on
      March 1,  1999) which is  in addition  to a 9.0  percent increase in the
      second quarter of 1998. Comparable store sales were led by a 15.4 percent
      increase in pharmacy sales, which were particularly strong in the managed
      care segment. Managed  care sales accounted for approximately  87 percent
      of pharmacy sales  in the second quarter,  up from 84 percent  last year.
      Non-pharmacy sales, which increased by  3.4 percent on a comparable store
      basis, benefited from strong sales gains in Express Photo and convenience
      goods  categories.  Total   sales  in  1999's  second   quarter included
      approximately $222 million attributable to the recently acquired Genovese
      drugstores.

<PAGE>
                                         -11-

      FIFO gross  margin totaled  $542 million in  the second  quarter compared
      with $434 million in last  year's period. Gross margin reflects inventory
      adjustments of $74 million  and $98 million, in the respective periods. A
      gross  margin adjustment  was  required in  this  year's second quarter,
      principally to reflect higher than expected shrinkage that was identified
      through physical  inventories finalized  in the  second quarter.  Planned
      shrinkage rates for  1999 anticipated significant benefits  from the many
      changes  that  have been  and  continue  to  be  made  to  the inventory
      management  systems,  including  the  migration  from  Eckerd's accounts
      payable and  invoice verification system  to the more  automated JCPenney
      system. While  improvement has been realized, to date  it has not been as
      great  as originally  expected. Inventory  adjustments  in 1998's second
      quarter were principally related to higher than anticipated losses on the
      liquidation of merchandise categories during the conversion to the Eckerd
      format and higher than expected shrinkage. Excluding the effects of these
      charges, FIFO gross margin declined by  100 basis points as a percent of
      sales reflecting a  higher proportion of lower gross  margin managed care
      and  mail  order pharmacy  sales,  and  an  overall decline  in pharmacy
      margins. Eckerd recorded  a $12 million LIFO charge in 1999 compared with
      an $8 million charge last year.

      SG&A expenses increased  by 50 basis points as a percent  of sales in the
      second quarter. The increase was the result of $45 million of adjustments
      that were recorded  during the quarter related primarily  to the increase
      in  balance  sheet  reserves, principally  those  related  to third-party
      receivables and insurance claims, based on current information and growth
      in the business, and  an $18 million charge related to  the conversion of
      Eckerd's store communications system. Eckerd recorded integration related
      charges totaling $16 million in last year's second quarter. Excluding the
      effects of the charges taken in both  years, SG&A expenses declined by 40
      basis points as a percent of sales.

      Operating profit was  $86 million for the  26 weeks ended July  31, 1999,
      even  with last year.  Sales were strong  for the first  half, increasing
      11.4 percent on  a comparable store basis.  Same store sales were led by
      pharmacy  sales which increased by 16.3 percent; non-pharmacy merchandise
      sales increased by  4.1 percent for the period. FIFO gross margin for the
      first  half declined by  20 basis  points. Excluding  the effects  of the
      second quarter  charges, FIFO gross  margin declined by 90  basis points.
      The  decline in gross margin was principally related to growth in managed
      care  and mail  order pharmacy  sales which  carry lower  margins. Eckerd
      recorded a $24  million LIFO charge  in the first  half of 1999 compared
      with a $17 million charge in last  year's period. SG&A expenses increased
      by 10 basis points in total and declined by 30 basis points excluding the
      effects of second quarter charges.

<PAGE>
                                         -12-


      Direct Marketing
      _________________

                                        13 weeks ended        26 weeks ended
                                    ____________________  ____________________
                                    July 31,     Aug. 1,   July 31,    Aug. 1,
                                     1999         1998      1999        1998
                                     ____         ____      ____        ____
     ($ in millions)
     Revenue                        $   276      $   251   $   550     $  497
     Costs and expenses (1)            (216)        (191)     (436)      (384)
                                    _______      _______  ________    _______
     Operating Profit (2)           $    60      $    60   $   114     $  113


     Revenue, percent increase         10.0          9.6      10.7        9.7
     Operating profit as a percent
        of revenue                     21.7         23.9      20.7       22.7

      1) Includes amortization of deferred acquisition costs of $56 million and
      $46 million for the  second quarter and $109 million and  $92 million for
      the first half of 1999 and 1998, respectively.

      2)  Operating profit  represents pre-tax  income  before amortization of
      intangible assets.


      Revenue totaled $276  million in the second quarter and  $550 million for
      the first half, an increase of approximately ten percent for both periods
      compared with last  year. The increase was principally  related to health
      insurance premiums  which account for  approximately 62 percent  of total
      revenues. Revenue generated  from membership services  products increased
      by 54 percent compared  with last year's second  quarter and first  half.
      These products  represent a  growing business  for  Direct Marketing and
      currently  account for  approximately eight  percent  of total revenues.
      Operating  profit totaled  $60 million  for the  quarter, flat  with last
      year, and is up slightly for the year.  Current year operating profit has
      been impacted  by planned  expenditures for new  product development and
      international expansion activities in the United Kingdom and Pacific Rim.


      Net Interest Expense and Credit Operations
      __________________________________________

                                        13 weeks ended        26 weeks ended
                                    ____________________  ____________________
                                    July 31,     Aug. 1,   July 31,    Aug. 1,
                                     1999         1998      1999        1998
                                     ____         ____      ____        ____
     ($ in millions)
     Revenue                        $   172      $   168   $   364     $  351
     Bad debt expense                   (22)         (57)      (35)       (98)
     Operating expenses                 (78)         (78)     (162)      (165)
     Interest expense, net             (154)        (148)     (304)      (296)
                                    _______      _______  ________    _______
     Total                          $   (82)     $  (115)  $  (137)    $ (208)


     Net interest  expense and  credit operations totaled  $82 million  in the
     second quarter compared  with $115 million in the  comparable period last
     year.  The decline  from  last  year reflected  improvement  in bad debt
     levels. Bad debt expense in the second quarter was $35 million below last
     year's level principally  as a result of significantly  lower delinquency
     rates, due  in part to the  Company's previous efforts to  tighten credit
     underwriting  standards to  improve portfolio  performance.  Net interest
     expense and  credit operations  totaled $137 million  for the  first half
     compared with  $208 million last  year. The improvement  for the 26 week
     period was principally related to increased

<PAGE>
                                         -13-

      late fee revenue  and significantly lower bad debt expense. As of the end
      of the quarter, the 90-day  delinquency rate was 2.7 percent  of customer
      receivables, down from 4.1 percent at the  end of second quarter 1998. As
      of the end  of the quarter, customer receivables  serviced totaled $3,497
      million, a decrease of $331 million, or 8.6 percent, compared with a year
      ago.


      Income Taxes
      ____________

      The Company's  effective income tax  rate was 37.6 percent  in the second
      quarter compared with 38.9 percent last year.


      Year 2000
      _________

      The  Year 2000  issue  exists  because many  computer  systems store and
      process dates using only the last two  digits of the year.  Such systems,
      if not changed,  may interpret "00" as "1900" instead of the year "2000."
      The Company  has been working  to identify  and address Year  2000 issues
      since  January  1995.   The  scope  of  this effort  includes internally
      developed information technology systems, purchased  and leased software,
      embedded systems, and electronic data interchange transaction processing.

      In October 1996, a company-wide task force was formed to provide guidance
      to the  Company's operating  and support departments  and to  monitor the
      progress of efforts  to address Year 2000  issues.  The Company  has also
      consulted with  various third  parties, including,  but  not limited to,
      outside consultants, outside service providers, infrastructure suppliers,
      industry groups, and other  retail companies and associations  to develop
      industry-wide  approaches to  the Year  2000 issue,  to gain insights to
      problems,  and to provide additional perspectives on solutions. Year 2000
      readiness work was  more than 99  percent complete as  of July 31, 1999.
      Since January 1999,  the Company has been retesting  all systems critical
      to the Company's core business.  The Company has also focused on the Year
      2000 readiness of its suppliers and service providers, both independently
      and in conjunction with the National Retail Federation.

      Despite  the  significant  efforts to  address  Year  2000 concerns, the
      Company  could  potentially   experience  disruptions  to  some  of its
      operations, including those  resulting from noncompliant systems used by
      third  party  business  and  governmental  entities.    The  Company has
      developed contingency plans  to address potential Year  2000 disruptions.
      These  plans include business continuity plans that address  accessibility
      and functionality of Company  facilities as well as steps to  be taken if
      an event  causes failure  of  a system  critical  to the  Company's core
      business activities.

      Through July 31, 1999, the Company had incurred approximately $44 million
      to  achieve Year  2000 compliance,  including  approximately $10 million
      related to capital  projects. The Company's remaining cost  for Year 2000
      remediation is currently  estimated to be $5  million.  Total  costs have
      not had, and are not expected to have, a material impact on the Company's
      financial results.


      New Accounting Rules
      ____________________

      The   Financial  Accounting  Standards  Board  has  issued  Statement of
      Financial  Accounting  Standards  No.  133,  "Accounting  for Derivative
                                                  ____________________________
      Instruments  and Hedging  Activities", which  is  effective for quarters
      _____________________________________ beginning after  June 15,  2000.
      The Company has a  limited exposure to derivative  products  and  does not
      expect  these  new rules  to have a material impact on reported results.

<PAGE>
                                         -14-

      The Company's  business depends to a great extent  on the last quarter of
      the year. Historically, sales for that period have averaged approximately
      one third  of annual sales.   Accordingly, the results of  operations for
      the 13 and 26 weeks ended July 31, 1999 are not necessarily indicative of
      the results for the entire year.



     ITEM 3 - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

      The Company holds an interest rate swap with a notional principal amount
      of $375  million entered into in  connection with the  issuance of asset-
      backed  certificates in 1990. This swap presents  no material risk to the
      Company's results of operations.





      This report may contain forward-looking statements  within the meaning of
      the  Private Securities  Litigation  Reform Act  of  1995. Such forward-
      looking statements, which  reflect the Company's current views  of future
      events and  financial performance,  involve known  and unknown risks and
      uncertainties  that  may  cause  the   Company's  actual  results  to be
      materially  different from planned  or expected results.  Those risks and
      uncertainties  include but  are  not  limited  to  competition, consumer
      demand,  seasonality, economic  conditions, and government  activity, and
      the year 2000 compliance readiness of the Company's suppliers and service
      providers  as  well as  government agencies.  Investors should  take such
      risks and uncertainties into account when making investment decisions.



<PAGE>
                                         -15-


     PART II - OTHER INFORMATION


     ITEM 1 - LEGAL PROCEEDINGS.

          The Company has no material legal proceedings pending against it.


     ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

          The Annual Meeting of Stockholders of the Company was held on May 21,
          1999, at which the six matters described below were submitted to a
          vote of stockholders with the voting results as indicated.

          (1)    Election of directors for a three-year term expiring at the
                 Year 2002 Annual Meeting of the Company's stockholders:

                    NOMINEE               FOR               AUTHORITY WITHHELD
                    _______               ___               __________________
                 T. J. Engibous         235,174,252               9,421,754
                 K. B. Foster           235,270,296               9,325,710
                 A. W. Richards         230,571,731              14,024,275

          (2)    The Board of Directors' proposal concerning the employment of
                 KPMG LLP as auditors for the fiscal year ending
                 January 29, 2000:

                    FOR                  AGAINST                    ABSTAIN
                    ___                  _______                    _______
                 240,501,517            2,933,698                 1,160,740


          (3)    A stockholder resolution concerning the elimination of the
                 classification of the Board of Directors:
                                                                      BROKER
                    FOR            AGAINST           ABSTAIN          NON-VOTES
                    ___            _______           _______          _________
                 123,243,098     99,865,048         2,302,787        19,185,073


          (4)    A stockholder resolution concerning a bylaw amendment relating
                 to the submission to a stockholder vote of the Company's
                 Stockholder Rights Plan:

                                                                      BROKER
                    FOR            AGAINST           ABSTAIN          NON-VOTES
                    ___            _______           _______          _________
                  127,083,509    95,609,316         2,734,961        19,168,220


          (5)    A stockholder resolution concerning independence of the Board
                 Chair:

                                                                      BROKER
                    FOR            AGAINST           ABSTAIN          NON-VOTES
                    ___            _______           _______          _________
                 42,830,387     179,922,960         2,652,687        19,189,972

<PAGE>
                                         -16-


          (6)    A stockholder resolution concerning performance-based stock
                 option grants:

                                                                      BROKER
                    FOR            AGAINST           ABSTAIN          NON-VOTES
                    ___            _______           _______          _________
                 50,826,035      169,695,534        4,905,651        19,168,786


     ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K.

          (a)     Exhibits
                  ________

                  The following documents are filed as exhibits to this report:

                  10(a)  J. C.  Penney Company,  Inc.  1999 Separation
                         Allowance Program for Profit-Sharing  Management
                         Associates, effective July 14, 1999, as amended
                         September 8, 1999.

                  10(b)  July 14,   1999  amendment   to  the  Supplemental
                         Retirement Program for Management Profit-Sharing
                         Associates of J. C. Penney Company, Inc.

                  10(c)  July 14, 1999 amendment to the J. C. Penney Company,
                         Inc. Benefit Restoration Plan.

                  10(d)  July 14, 1999 amendment to the J. C.  Penney Company,
                         Inc. Mirror Savings Plan I and the J.  C. Penney
                         Company, Inc. Mirror Savings Plan II.

                  11     Computation of net income per common share.

                  12(a)  Computation of ratios of available income to combined
                         fixed charges and preferred stock dividend requirement.

                  12(b)  Computation of ratios of available income to fixed
                         charges.

                  27(a)  Financial Data Schedule for the six months ended
                         July 31, 1999.

                  27(b)  Restated Financial Data Schedule for the six months
                         ended August 1, 1998.

          (b)     Reports on Form 8-K
                  ___________________

                  None.

<PAGE>
                                         -17-







                                      SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
     registrant has duly caused this report to be signed on its behalf by the
     undersigned thereunto duly authorized.











                                        J. C. PENNEY COMPANY, INC.




                                        By     /S/W. J. Alcorn
                                          _______________________________
                                                  W. J. Alcorn
                                        Vice President and Controller
                                        (Principal Accounting Officer)




Date:  September 13, 1999


<PAGE>
                                                                   Exhibit 10(a)











                              J. C. PENNEY COMPANY, INC.

                          1999 SEPARATION ALLOWANCE PROGRAM

                                         FOR

                         PROFIT-SHARING MANAGEMENT ASSOCIATES





                               Effective July 14, 1999





                           This document was adopted by the
                          Board of Directors of J. C. Penney
                            Company, Inc. on July 14, 1999


<PAGE>
                              J. C. PENNEY COMPANY, INC.
                          1999 SEPARATION ALLOWANCE PROGRAM
                                         FOR
                         PROFIT-SHARING MANAGEMENT ASSOCIATES


                                     ARTICLE ONE
                                DESCRIPTION OF PROGRAM


     1.01      Establishment of Program
               ________________________

               J. C. Penney Company, Inc. ("Company") hereby establishes this
               1999 Separation Allowance Program for Profit-Sharing Management
               Associates of the Company and each designated Subsidiary
               ("Program"). The Program shall become effective as of July 14,
               1999.

     1.02      Purposes of Program
               __________________

               The purposes of the Program are to:

               (a)  fulfill the moral imperative inherent in The Penney Idea,
                    particularly, the precepts "to improve constantly the human
                    factor in our business" and "to reward the men and women in
                    our organization through participation in what the business
                    produces";

               (b)  attract and retain key associates;

               (c)  allay associate job security fears and concerns;

               (d)  improve associate morale and dedication;

               (e)  increase associate productivity by eliminating extraneous
                    distractions and anxieties; and

               (f)  help ensure that associates receive the benefits they
                    legitimately earn in the normal course of their employment,
                    all of which are in the best interest of the Company and its
                    stockholders.

                                          1
<PAGE>
     1.03      Types of Benefits
               _________________

               The Program is an "employee benefit plan" within the meaning of
               Section 3(3) of ERISA.  The Program consists primarily of (i)
               severance benefits provided under an unfunded "employee welfare
               benefit plan" within the meaning of Section 3(1) of ERISA, (ii)
               other welfare benefits provided under one or more existing
               "employee welfare benefit plans", within the meaning of Section
               3(1) of ERISA, maintained by the Company, and (iii) enhanced
               pension benefits under the SRP, an existing "employee pension
               benefit plan" within the meaning of Section 3(2) of ERISA.

     1.04      Administration
               ______________

               The Chairman of the Board of Directors of the Company shall
               appoint a committee to administer the Program ("Committee")
               consisting of at least three Participants, one of whom shall be
               the Executive Vice President and Chief Human Resources and
               Administration Officer (or his successor by title or position
               prior to a Change of Control), who shall act as Chairman.  The
               Committee shall have the full authority and discretion to adopt
               such rules and procedures as it deems necessary or appropriate
               for the implementation of the Program and to interpret the
               Program in order to carry out its function of administration.

                                          2
<PAGE>
                                     ARTICLE TWO
                                     DEFINITIONS

     2.01      For purposes of this Program the following terms shall have the
               following meanings:

               Change of Control shall be deemed to have occurred if the event
               _________________
               set forth in any one of the following paragraphs shall have
               occurred:

               (a)     any Person is or becomes the Beneficial Owner, directly
               or indirectly, of securities of the Company (not including in the
               securities beneficially owned by such Person any securities
               acquired directly from the Company or its Affiliates)
               representing 50% or more of the combined voting power of the
               Company's then outstanding securities; or

               (b)     during any period of two consecutive calendar years, the
               following individuals cease for any reason to constitute a
               majority of the number of directors then serving as directors of
               the Company: individuals, who on the Effective Date, constitute
               the Board of Directors of the Company and any new director (other
               than a director whose initial assumption of office is in
               connection with the settlement of an actual or threatened
               election contest, including but not limited to a consent
               solicitation, relating to the election of directors of the
               Company) whose appointment or election by the Board of Directors
               of the Company or nomination for election by the Company's
               stockholders was approved or recommended by a vote  of at least
               two-thirds of the directors then still in office who either were
               directors on the Effective Date or whose appointment, election or
               nomination for election was previously so approved or
               recommended; or

               (c)     there is consummated a merger or consolidation of the
               Company or any direct or indirect subsidiary of the Company with
               any other corporation or entity, other than (i) a merger or
               consolidation which would result in the voting securities of the
               Company outstanding immediately prior to such merger  or
               consolidation continuing to represent (either by remaining
               outstanding or by

                                         3
<PAGE>
               being converted into voting securities of the surviving entity or
               any Parent thereof), in combination with the ownership of any
               trustee or other fiduciary holding securities under an employee
               benefit plan of the Company or any subsidiary of the Company, at
               least 50% of the combined voting power of the securities of the
               Company, such surviving entity or any Parent thereof outstanding
               immediately after such merger or consolidation, or (ii) a merger
               or consolidation effected solely to implement a recapitalization
               of the Company (or similar transaction) in which no Person is or
               becomes the Beneficial Owner, directly or indirectly, of
               securities of the Company (not including in the securities
               beneficially owned by such Person any securities acquired
               directly from the Company or its Affiliates) representing 50% or
               more of the combined voting power of the Company's then
               outstanding securities; or

               (d)     the stockholders of the Company approve a plan of
               complete liquidation or dissolution of the Company, or there is
               consummated a sale or disposition by the Company or any of its
               subsidiaries of any assets which individually or as part of a
               series of related transactions constitute all or substantially
               all of the Company's consolidated assets, other than any such
               sale or disposition to an entity at least 50% of the combined
               voting power of the voting securities of which are owned by
               stockholders of the Company in substantially the same proportions
               as their ownership of the voting securities of the Company
               immediately prior to such sale or disposition; or

               (e)     the execution of a binding agreement that if consummated
               would result in a Change of Control of a type specified in
               paragraphs (a) or (c) above (an "Acquisition Agreement") or of a
               binding agreement for the sale or disposition of assets that, if
               consummated, would result in a Change of Control of a type
               specified in paragraph (d) above (an "Asset Sale Agreement") or
               the adoption by the Board of Directors of the Company of a plan
               of complete liquidation or dissolution of the Company that, if
               consummated, would result in a Change of Control of a type
               specified in paragraph (d) above (a "Plan of

                                          4
<PAGE>
               Liquidation"), provided, however, that a Change of Control of the
               type specified in this paragraph (e) shall not be deemed to exist
               or have occurred as a result of the execution of such Acquisition
               Agreement or Asset Sale Agreement, or the adoption of such a Plan
               of Liquidation, from and after the Abandonment Date.  As used in
               this paragraph (e), the term "Abandonment Date" shall mean the
               date on which (i) an Acquisition Agreement, Asset Sale Agreement
               or Plan of Liquidation is terminated (pursuant to its terms or
               otherwise) without having been consummated, (ii) the parties to
               an Acquisition Agreement or Asset Sale Agreement abandon the
               transactions contemplated thereby, (iii) the Company abandons a
               Plan of Liquidation, or (iv) a court or regulatory body having
               competent jurisdiction enjoins or issues a cease and desist or
               stop order with respect to or otherwise prevents the consummation
               of, or a regulatory body notifies the Company that it will not
               approve an Acquisition Agreement, Asset Sale Agreement or Plan of
               Liquidation or the transactions contemplated thereby and such
               injunction, order or notice has become final and not subject to
               appeal; or

               (f)     the Board adopts a resolution to the effect that, for
               purposes of this Program, a Change of Control has occurred.

               Notwithstanding the foregoing, a Change of Control shall not be
               deemed to have occurred by virtue of the consummation of any
               transaction or series of integrated transactions immediately
               following which the record holders of the common stock of the
               Company immediately prior to such transaction or series of
               transactions continue to have substantially the same
               proportionate ownership in an entity (i) which owns all or
               substantially all of the assets of the Company immediately
               following such transaction  or series of transactions, (ii) which
               is intended to reflect or track the value or performance of a
               particular division, business segment or subsidiary of the
               Company, or (iii) which is an affiliated company, subsidiary, or
               spin-off entity owned by the stockholders of the Company in
               substantially the same proportions as their

                                         5
<PAGE>
               ownership of stock of the Company on the date of such spin-off.

               As used in connection with the foregoing definition of Change of
               Control, "Affiliate" shall have the meaning set forth in Rule
               12b-2 promulgated under Section 12 of the Exchange Act;
               "Beneficial Owner" shall have the meaning set forth in Rule 13d-3
               under the Exchange Act; "Exchange Act" shall mean the Securities
               Exchange Act of 1934, as amended from time to time; "Parent"
               shall mean any entity that becomes the Beneficial Owner of at
               least 50% of the voting power of the outstanding voting
               securities of the Company or of an entity that survives any
               merger or consolidation of the Company or any direct or indirect
               subsidiary of the Company; and "Person" shall have the meaning
               given in Section 3(a)(9) of the Exchange Act, as modified and
               used in Sections 13(d) and 14(d) thereof, except that such
               term shall not include (i) the Company or any of its
               subsidiaries, (ii) a trustee or other fiduciary holding
               securities under an employee benefit plan of the Company or any
               of its Affiliates, (iii) an underwriter temporarily holding
               securities pursuant to an offering of such securities, or (iv) a
               corporation or entity owned, directly or indirectly, by the
               stockholders of the Company in substantially the same
               proportions as their ownership of stock of the Company.

               Code shall mean the Internal Revenue Code of 1986, as amended
               ____
               from time to time.

               Company shall mean J. C. Penney Company, Inc., a Delaware
               _______
               corporation and any successor company.

               Compensation shall mean the annual base salary rate of a
               ____________
               Participant, plus annual profit incentive or profit-sharing
               compensation units, valued at $1.00 per unit, under the Company's
               1989 Management Incentive Compensation Program or similar
               existing plans for regional, district, and store profit- sharing
               management associates (or any successor plans thereto), plus
               long-term incentive compensation awards, if any, valued at $1.00
               per unit (or, in the case of Eckerd Corporation, at target),
               under the J. C. Penney Company, Inc. EVA

                                          6
<PAGE>
               Performance Plan (or any successor plan thereto), all as in
               effect as of his Employment Termination.  As applied to a
               Participant employed by a Subsidiary, Compensation shall include
               the same elements of pay to the extent the Subsidiary maintains
               similar or comparable pay arrangements.

                                          7
<PAGE>
               Constructive Termination shall mean a resignation from employment
               ________________________
               with the Company or a Subsidiary (as appropriate) after a Change
               of Control on account of an action or actions directed at a
               Participant making it reasonable for the Participant to resign,
               such as:

               (a)  demotion, or

               (b)  decrease in salary or rate of incentive or bonus-type
               compensation, or

               (c)  change in reporting responsibilities, duties, or status
               inconsistent with pre-Change of Control responsibilities, duties,
               or status, or

               (d)  involuntary relocation or transfer, or

               (e)  discontinuance of any employee welfare benefit, incentive
               compensation, equity compensation, or retirement plan (without
               equivalent compensating remuneration or replacement by a plan
               providing substantially similar benefits) or any action that
               materially reduces such Participant's benefits or payments under
               such plans, or

               (f)  any other action which has an equivalent adverse economic
               effect on such Participant.

               Drugstore Associate shall mean an employee of Eckerd Corporation
               ___________________
               or any other Subsidiary that is a retail drugstore company.

               Effective Date shall mean July 14, 1999.
               ______________

               Employment Termination shall be deemed to have occurred for a
               ______________________
               Participant when he involuntarily ceases to be an employee of the
               Company or a Subsidiary after a Change of Control because of
               either an actual termination or Constructive Termination for any
               reason other than death, disability, Normal Retirement, or as a
               result of a valid Summary Dismissal.

               ERISA shall mean the Employee Retirement Income Security Act of
               _____
               1974, as amended from time to time.

                                          8
<PAGE>
               Normal Retirement shall mean retirement at or after a
               _________________
               Participant's normal retirement date as determined in accordance
               with the J. C. Penney Company, Inc. Pension Plan.

               Participant shall mean any Profit-Sharing Management Associate of
               ___________
               the Company or of a Subsidiary who has satisfied the eligibility
               criteria of Article Three of the Program, and who has not
               received all Severance Benefits to which he is entitled under the
               Program.

               Profit-Sharing Management Associate shall mean
               ___________________________________

               (a)     any regular associate of the Company or a Subsidiary
               classified under the Company's personnel policy as management and
               who is participating in an annual profit incentive or
               profit-sharing compensation program (other than the J. C.
               Penney Company, Inc. Savings, Profit-Sharing and Stock
               Ownership Plan) of the Company on the Effective Date or
               thereafter, and

               (b)     any employee of a Subsidiary classified under the
               Subsidiary's personnel policy as management and who is
               participating in a bonus or annual profit incentive or profit-
               sharing compensation program of the Subsidiary or the Company
               (other than a qualified retirement plan of the Subsidiary or the
               Company) on the Effective Date or thereafter.

               Severance Pay shall mean the cash severance payments payable to a
               _____________
               Participant under the Program pursuant to the schedule for
               Severance Pay benefits set forth in Section 4.01 of the Program.

               Severance Benefits shall mean Severance Pay and the other
               __________________
               benefits described in Article Four of the Program payable to a
               Participant.

               SRP shall mean the (a) Supplemental Retirement Program for
               ___
               Management Profit-Sharing Associates of J. C. Penney Company,
               Inc., (b) Supplemental Retirement Program for Eligible
               Management Associates of JCPenney Financial Services, and
               (c) Supplemental Retirement Program for Management

                                          9
<PAGE>
               Profit-Sharing Associates of Thrift Drug, Inc., as they may be
               amended from time to time.

               Subsidiary shall mean any corporation that is owned, in whole or
               __________
               in part, by the Company and is a participating employer in the J.
               C. Penney Company, Inc. Pension Plan, unless the Company's Human
               Resources Committee, prior to a Change of Control, determines
               that any such corporation shall not be a Subsidiary under the
               Program.

               Summary Dismissal shall mean employment termination on account of
               _________________
               commission of an act or acts of dishonesty that constitute a
               felony and which results in personal enrichment of the
               Participant at the expense of the Company or Subsidiary (as
               appropriate), including resignation in lieu of such dismissal.

                                          10
<PAGE>
                                    ARTICLE THREE
                                     ELIGIBILITY

     3.01      Eligibility on the Effective Date
               _________________________________

               Each person who is a Profit-Sharing Management Associate on the
               Effective Date shall participate in the Program on the Effective
               Date.

     3.02      Future Eligibility
               __________________

               Each person who becomes a Profit-Sharing Management Associate
               after the Effective Date but prior to a Change of Control shall
               participate in the Program on the first day such person becomes a
               Profit-Sharing Management Associate.

     3.03      Loss of Management Status
               _________________________

               In the event a Participant prior to a Change of Control ceases to
               be a Profit-Sharing Management Associate, his participation in
               the Program shall cease on the date he ceases to be a Profit-
               Sharing Management Associate.  He shall participate in the
               Program again prior to a Change of Control on the first day he
               again becomes a Profit-Sharing Management Associate.

                                          11
<PAGE>
                                     ARTICLE FOUR
                                       BENEFITS

     4.01      Severance Pay
               _____________

               If a Participant incurs an Employment Termination within a two-
               year period following a Change of Control, he shall become
               entitled to Severance Pay in accordance with the following
               schedule.

                    Length of Service              Severance Pay
                    _________________              _____________
               At Least     But Less Than
               ________     _____________
                6 months       2 years          6 months Compensation
                2 years        5 years         12 months Compensation
                5 years       10 years         18 months Compensation
               10 years                        24 months Compensation

               Severance Pay shall be paid in a lump sum as soon as practicable
               after Employment Termination and shall be in lieu of any cash
               severance payments otherwise payable to such Participant on
               account of his separation from service under any severance pay
               program (other than this Program) maintained by the Company or a
               Subsidiary.

               In the event a Participant is entitled to any cash severance
               payments that are payable in the event of termination of
               employment pursuant to a written employment contract ("contract
               payments") between the Participant and the Company or a
               Subsidiary, Severance Pay otherwise payable to the Participant
               under this Section 4.01 shall be reduced by the amount of such
               contract payments without regard to (a) how such contract
               payments are defined in the contract, and (b) whether such
               contract payments have been received by the Participant.

     4.02      Stock Options
               _____________

               Notwithstanding any provision of the Company's outstanding stock
               option plans, if a Participant becomes entitled to Severance Pay
               under this Program and, at that time, holds non-qualified stock
               options granted by the Company, he also shall have the right to
               exercise any or all of such non-qualified stock options until the
               earlier of:

                                          12
<PAGE>
               (a)     5 years after the Participant's Employment Termination,
               or

               (b)     the normal termination date of the stock option grant
               that would apply without regard to any termination of employment.

               The Participant's post-termination right to exercise such stock
               options shall be in accordance with rules prescribed by the
               Committee similar to the rules applicable to employment
               termination by reason of retirement under the Company's
               outstanding stock option plans.

     4.03      Medical and Dental Coverage
               ___________________________

               A.  Subsidized COBRA Premiums:  Except as otherwise provided in
                   __________________________
               this Section 4.03, if a Participant becomes entitled to Severance
               Pay under this Program, and at that time is covered by a Company-
               offered health care plan subject to the Consolidated Omnibus
               Budget Reconciliation Act of 1986, as amended ("COBRA"), he shall
               be entitled to purchase continued medical (including HMO) and
               dental coverage, if any, available under COBRA, and the cost of
               such COBRA coverage shall be shared by the Company and the
               Participant in the same proportion that exists between the
               Company and active participants in the health care plan ("active
               rate").

               The maximum duration of the Company-provided cost of COBRA
               coverage at the active rate shall be 18 months, or such earlier
               date when such Participant and/or covered family members become
               entitled to other group medical coverage from another employer.

               B.  Retiree Coverage:  For the purposes of determining
                   _________________
               eligibility for retiree coverage under the J. C. Penney Company,
               Inc. Voluntary Employees' Beneficiary Association Medical Benefit
               Plan and Dental Benefit Plan (collectively "Health Care Plans"),
               a Participant who is covered under the Health Care Plans and who
               becomes entitled to Severance Pay under this Program shall need
               only 70 points (age plus years of service) at his Employment
               Termination.  The age 55 minimum requirement of the

                                          13
<PAGE>
               Health Care Plans shall be waived and 5 years shall be added to
               the Participant's medical eligibility service to determine the
               Company's contribution toward the premium.  Retiree medical and
               dental coverage and benefits shall be provided under the terms of
               the Health Care Plans, subject to the foregoing modifications of
               the eligibility rules.

               A Participant who is a Drugstore Associate and becomes entitled
               to Severance Pay under this Program shall be eligible for the
               retiree coverage described in the preceding paragraph payable
               under the medical plan maintained by Eckerd Corporation only if
               such person as of December 31, 1997 was

               (a)     in the active employ of Thrift Drug, Inc. or Fay's
               Incorporated, and

               (b)     age 55 or older and had completed at least 15 years of
               service.

               C.  Limitations:  If any Participant qualifies for, and secures,
                   ____________
               continued medical and dental coverage at his Employment
               Termination (a) under the Health Care Plans or (b) pursuant to
               Article IV, paragraph (5) of the SRP, the Company's obligation to
               provide continued medical and dental coverage under this Section
               4.03 and COBRA shall be deemed satisfied.

               D. Subsidiary:  The obligations and rights arising under this
                  ___________
               Section 4.03 shall apply to a Subsidiary and Participants who are
               employed by that Subsidiary under the same conditions and to the
               same extent such Subsidiary maintains corresponding coverage for
               its employees including continued coverage, if any, after
               employment termination and retirement.

               E. Funding: The obligations of the Company or Subsidiary (as
                  ________
               appropriate) to arrange for, and make available, continued
               medical and dental coverage upon a Participant's Employment
               Termination under either (a) this Section 4.03, or (b) Article
               IV, paragraph (5) of the SRP shall be funded by the Company or
               Subsidiary (as appropriate) as soon as practicable after the
               Employment Termination.  Such funding shall be accomplished by
               establishing an irrevocable trust for the deposit of all required

                                          14
<PAGE>
               contributions and for the payment of all benefits. The Company or
               Subsidiary (as appropriate) shall fund such trust on a sound
               actuarial basis so as to guarantee prompt payment of these
               benefits to eligible Participants (including covered family
               members).

               F. Secured Coverage:  The continued coverage of a Participant
                  _________________
               (including covered family members) under either (a) this Section
               4.03, or (b) Article IV, paragraph (5) of the SRP, or (c) under
               the Health Care Plans, once secured, shall not be terminated or
               decreased by the Company or Subsidiary (as appropriate) without
               the written consent of all of the affected Participants.

     4.04      Supplemental Retirement Benefits
               ________________________________

               A.  Eligible Participants:  Notwithstanding any provision of the
                   ______________________
               SRP to the contrary, if a Participant becomes entitled to
               Severance Pay under this Program or if the SRP is terminated
               within 5 years after a Change of Control, and, at that time, in
               either case, he

               (a)  is an Eligible Management Associate (within the meaning of
               the SRP), and

               (b)  is age 45 or older with at least 5 years of Credited Service
               (within the meaning of the SRP), he also shall become entitled to
               the same SRP benefits (as adjusted by this Section 4.04) he would
               have become vested in under Article VIII, paragraph (2) of the
               SRP as if the SRP had been terminated on the day before his
               Employment Termination.

               B.     Enhanced SRP Benefit:  In calculating such SRP benefit,
                      _____________________
               the Participant

               (a)  shall receive credit for an additional 5 years of Credited
               Service (provided that total Credited Service under the SRP does
               not exceed 40 years), and

               (b)  shall, if age 55 or less, be deemed to be 5 years older than
               his actual age, or if age 56 to 59, be deemed to be age 60, and

                                          15
<PAGE>
               (c) shall have his Severance Pay counted as Compensation (within
               the meaning of the SRP) as if paid in substantially equal monthly
               installments commencing with his Employment Termination, and

               (d)  for purposes of clause (ii) of subparagraph (b) of paragraph
               (1) of Article IV of the SRP, the single life, no-death-benefit
               annuity equivalent shall not exceed the equivalent determined by
               ascribing to the Company common stock, as of the Valuation Date
               (within the meaning of the SRP), a value equal to the average of
               the mean of the high and low sales prices (as reported in the
               composite transaction table covering transactions of New York
               Stock Exchange-listed securities) for each trading day in the two
               calendar quarters immediately preceding the calendar quarter in
               which a Change of Control occurs, and

               (e)  the amount payable shall be limited to the amount payable
               under the SRP at age 60 assuming such Participant remained in
               employment up to age 60 at a Compensation (within the meaning of
               the SRP) level equal to that of the calendar year immediately
               preceding his Employment Termination.

     4.05      Term Life Insurance Coverage for SRP Participants
               _________________________________________________

               A.  Eligible Participants:  Notwithstanding any provision of the
                   ______________________
               J. C. Penney Company, Inc. Group Life Insurance Plan (the "Life
               Insurance Plan") to the contrary, if a Participant becomes
               entitled to Severance Pay under this Program, and, at that time,
               is an Eligible Management Associate (within the meaning of the
               SRP), he shall become entitled to purchase term life insurance
               coverage and the Company shall arrange for, and make available
               under the Life Insurance Plan, coverage as of his Employment
               Termination in accordance with this Section 4.05.

               B.  Amount and Duration of Coverage:  Term life insurance
                   ________________________________
               coverage shall be based on a Participant's Annual Earnings for
               Benefits (within the meaning of the Life Insurance Plan), and
               shall consist in part of coverage paid for entirely by the
               Company, and in part of optional additional coverage paid for by
               the

                                          16
<PAGE>
               Participant at a cost not to exceed a monthly rate of 24c per
               $1,000.  The amount and duration of coverage shall be limited in
               accordance with the following schedule.  Any life insurance
               benefits to which a Participant may become entitled on account of
               Company-paid coverage shall be paid solely from the insurance
               policy or policies provided under the Life Insurance Plan, and
               any life insurance benefits to which a Participant may become
               entitled on account of Associate-paid coverage shall be paid
               solely from the insurance policy or policies provided under the
               J. C. Penney Company, Inc. Associate-Paid Insured Group Term Life
               Insurance Plan.

          Age at Employment
             Termination        Term Life Insurance Coverage
          _________________     ____________________________

                              Company Paid                     Participant Paid
                              _____________                    ________________

          Under age 60   1 x Annual Earnings for          1 x Annual Earnings
                         Benefits remaining constant up   for Benefits remaining
                         to age 60 with a 10% per year    constant until age 65
                         decrease thereafter on the       when this coverage
                         first day of the month after     expires.
                         each birthday starting at age 61
                         until age 70 when this coverage
                         expires.  Notwithstanding the
                         preceding sentence, if at the
                         end of the first 5 years of
                         coverage the Participant is
                         still under age 60, this
                         coverage expires.

          Age 60 to 69   Same as above if age 60 -        Same as above if
                         if over age 60, the initial      under age 65 - if
                         coverage is 10% less for each    over age 65, this
                         year over age 60 and thereafter  coverage is not
                         decreases annually to same       available.
                         level as if coverage

                                          17
<PAGE>
                         started at age 60 and expired
                         at age 70.

               C.  Limitations:  If a Participant qualifies for continued term
                   ____________
               life insurance coverage at his Employment Termination under
               Article Four, paragraph (5) of the SRP, including, if applicable,
               enhanced benefits under Article VIII, paragraph (1) of the SRP,
               the Company's obligations under this Section 4.05 shall be deemed
               satisfied.

                                          18
<PAGE>
     4.06      Associate-Paid Retiree Term Life Insurance
               __________________________________________

               Notwithstanding any provision of the J. C. Penney Company, Inc.
               Associate-Paid Group Term Life Insurance Plan to the contrary, if
               a Participant becomes entitled to Severance Pay under this
               Program, then for purposes of determining the Participant's
               eligibility for retiree coverage under such plan (a) the age 55
               minimum requirement shall be waived, and (b) the number of points
               required based on age at Employment Termination and eligibility
               service (within the meaning of said plan) shall be 70.  Retiree
               life insurance benefits shall be paid solely from the insurance
               policy or policies provided under said plan.

               A Participant who is a Drugstore Associate shall not be eligible
               for the benefits described in this Section 4.06.

     4.07      Annual Incentive Compensation Awards
               ____________________________________

               If a Participant becomes entitled to Severance Pay under this
               Program, and he

               (a) is a participant in the Company's 1989 Management Incentive
               Compensation Program (or any successor plan thereto), he shall
               receive a pro-rata award of annual incentive compensation valued
               at $1.00 per unit for his months of service in the fiscal year in
               which occurs his Employment Termination, or

               (b) is a Drugstore Associate who is a participant in the Eckerd
               Corporation Key Management Bonus Plan (or any successor plan
               thereto), he shall receive a pro-rata award of annual bonus
               valued at the target payout percentage for his months of service
               in the fiscal year in which occurs his Employment Termination.

               Such benefit shall be paid to the Participant in a lump sum as
               soon as practicable after Employment Termination.

                                          19
<PAGE>
     4.08      EVA Awards
               __________

               If a Participant becomes entitled to Severance Pay under this
               Program and is a participant in the J. C. Penney Company, Inc.
               1998 EVA Performance Plan, he shall receive his entire bonus
               reserve account under said plan and shall receive a pro-rata EVA
               award valued at $1.00 per unit (or, in the case of Eckerd
               Corporation, at the target payout percentage) for his months of
               service in the fiscal year in which occurs his Employment
               Termination.  Such benefits shall be paid in a lump sum as soon
               as practicable after Employment Termination.

     4.09      Relocation
               __________

               If a Participant has relocated himself (including his family)

               (a) at the request and authorization of the Company and such
               relocation occurs within one year prior to a Change of Control,
               and

               (b) becomes entitled to Severance Pay under this Program as a
               result of a Change of Control occurring within two years after
               his Company-authorized relocation date, he also shall become
               entitled to relocation benefits (assistance and reimbursements)
               to change his domicile, if he wishes.  Such benefits shall be
               determined in accordance with the procedures in effect at the
               time he relocated, but in no event will they exceed the aggregate
               cost to the Company of such benefits he received at that time.

     4.10      Code Section 280G Gross-Up
               __________________________

               Anything in the Program to the contrary notwithstanding, if a
               Participant becomes entitled to Severance Pay and/or other
               benefits under the Program and it shall be determined (as
               hereafter provided) that any payment or distribution by the
               Company or a Subsidiary to or for the benefit of the Participant,
               whether paid or payable or distributed or distributable pursuant
               to the terms of the Program or otherwise pursuant to or by reason
               of any other agreement, policy, plan, program or

                                          20
<PAGE>
               arrangement, including without limitation any stock option, stock
               appreciation right or similar right, or the lapse or termination
               of any restriction on or the vesting or exercisability of any of
               the foregoing (a "Payment"), would be subject to the excise tax
               imposed by Section 4999 of the Code (or any successor provision
               thereto) by reason of being "contingent on a change in ownership
               or control" of the Company, within the meaning of Section 280G of
               the Code (or any successor provision thereto) or to any similar
               tax imposed by state or local law, or any interest or penalties
               with respect to such excise tax (such tax or taxes, together with
               any such interest or penalties, are hereafter collectively
               referred to as the "Excise Tax"), then the Participant shall be
               entitled to receive an additional payment or payments (a "Gross-
               Up Payment") in an amount such that, after payment by the
               Participant of all taxes (including any interest or penalties
               imposed with respect to such taxes other than interest and
               penalties imposed by reason of the Employee's failure to timely
               file a tax return or pay taxes shown due on his return),
               including any Excise Tax, imposed upon the Gross-Up Payment, the
               Participant retains an amount of the Gross-Up Payment equal to
               the Excise Tax imposed upon the Payments.  No Gross-Up Payment
               will be made with respect to the Excise Tax, if any, attributable
               to (a) any incentive stock option, as defined by Section 422 of
               the Code ("ISO") granted prior to the Effective Date of the
               Program (unless a comparable Gross-Up Payment has theretofore
               been made available with respect to such option), or (b) any
               stock appreciation or similar right, whether or not limited,
               granted in tandem with any ISO described in clause (a).
               Procedures for determining the amount of the Gross-Up Payment and
               other matters related to the Gross-Up Payment are set forth in
               Exhibit A attached to and made a part of the Program.

                                          21
<PAGE>
                                     ARTICLE FIVE
                              AMENDMENT AND TERMINATION

     5.01      Amendment
               _________

               The Program may be amended by the Company's Board of Directors
               provided, however, that

               (a)  any amendment which would have an adverse effect on any
               Participant's Program benefits and/or rights or

               (b)  any amendment after a Change of Control,

               cannot be approved without the written consent of all of the
               affected Participants.

     5.02      Termination
               ___________

               The Program shall continue for a term of five years from the
               Effective Date, provided, however, that it shall be renewed
               automatically for subsequent five- year periods unless the Board
               of Directors of the Company shall decide to terminate the Program
               by duly adopting a resolution stating that the Program shall not
               be renewed.  Such resolution shall be adopted at least sixty days
               before the end of any of the above five-year periods.

               If, however, a Change of Control occurs during the term of the
               Program, the Program shall continue until the Company and each
               Subsidiary (as appropriate) shall have fully performed all of
               their obligations under the Program with respect to all
               Participants, and shall have paid all Severance Benefits under
               the Program in full to all Participants.

                                          22
<PAGE>
                                     ARTICLE SIX
                                    MISCELLANEOUS

     6.01      Participant Rights
               __________________

               The Company and each Subsidiary intend this Program to constitute
               a legally enforceable obligation between (a) the Company or
               Subsidiary (as appropriate) and (b) each Participant, and that
               said obligation shall be subject to enforcement under Section
               502(a) of ERISA.

               It is also intended that the Program shall confer vested and non-
               forfeitable rights for each Participant to receive benefits to
               which the Participant is entitled under the terms of the Program
               with Participants being third party beneficiaries.

               Nothing in the Program, however, shall be construed to confer on
               any Participant any right to continue in the employ of the
               Company or a Subsidiary or to affect in any way the right of the
               Company or Subsidiary to terminate a Participant's employment
               without prior notice at any time for any reason or no reason.

     6.02      Claims Procedure
               ________________

               A.  Allocation of Claims Responsibility:  With respect to any
                   ____________________________________
               claim for benefits which are provided exclusively under the
               Program (e.g., severance pay), the claim shall be approved or
               disapproved by the Committee within 90 days following the receipt
               of the information necessary to process the claim.  In the event
               the Committee denies a claim for benefits in whole or in part,
               the Committee shall notify the claimant in writing of the denial
               of the claim.  Such notice by the Committee shall also set forth,
               in a manner calculated to be understood by the claimant, the
               specific reason for such denial, the specific Plan provisions on
               which the denial is based, a description of any additional
               material or information necessary to perfect the claim with an
               explanation of why such material or information is necessary, and
               an explanation of the Program's appeal and arbitration procedures
               as set forth

                                         23
<PAGE>
               below.  If no action is taken by the Committee on a claim within
               90 days, the claim shall be deemed to be denied for purposes of
               the appeals and arbitration procedure.

               With respect to any claim for benefits which, under the terms of
               the Program, are provided under another employee benefit plan
               maintained by the Company (i.e., group health, life insurance,
               and SRP benefits), the Committee shall determine claims regarding
               the Participant's eligibility under the Program in accordance
               with the preceding paragraph, but the administration of any other
               claim with respect to such benefits (including the amount of such
               benefits) shall be subject to the claims procedure specified in
               such other employee benefit plan.

               B.  Appeal or Arbitration:  In the event the Committee denies a
                   ______________________
               claim for benefits which are provided exclusively under the
               Program (e.g., severance pay), or denies a claim regarding the
               claimant's eligibility under the Program, the Participant
               (including his duly authorized representative) shall have the
               option:

               (a)  to file an appeal of his denied claim with the Committee (or
               any successor committee thereto) which shall be the named
               fiduciary for review of denied claims under Sections 402(a)(2) of
               ERISA, and shall have the same authority and discretion as the
               Committee would have with respect to deciding the appeal, or

               (b)  submit such denied claim to an arbitration panel for binding
               and final decision.

               If a Participant chooses to prosecute his appeal under (a) above,
               his appeal must be submitted in writing 60 days after the claim
               is denied by the Committee and must (i) request a review of the
               claim for benefits under the Program or regarding eligibility for
               Program benefits, (ii) set forth all of the grounds upon which
               the claimant's request for review is based and any facts in
               support thereof, and (iii) set forth any issues or comments which
               the claimant deems pertinent to the appeal.  The

                                         24
<PAGE>
               Committee (or successor) shall make a full and fair review of
               each appeal and any written materials submitted in connection
               with the appeal.  The Committee (or successor) shall act upon
               each appeal within 60 days after receipt thereof unless special
               circumstances require an extension of the time for processing, in
               which case a decision shall be rendered as soon as possible but
               not later than 120 days after the appeal is received.  The
               claimant shall be given the opportunity to review pertinent
               documents or materials upon submission of a written request to
               the Committee (or successor), provided the Committee
               (or successor) finds the requested documents or materials are
               pertinent to the appeal.  On the basis of its review, the
               Committee (or successor) shall make an independent determination
               of the claimant's eligibility for benefits under the Program.
               In the event the Committee (or successor) denies an appeal in
               whole or in part, it shall give written notice of the decision to
               the claimant, which notice shall set forth in a manner calculated
               to be understood by the claimant the specific reasons for such
               denial and which shall make specific reference to the pertinent
               Program provisions on which the decision was based.  The decision
               of the Committee (or successor) on any appeal shall be final and
               conclusive upon all parties thereto, subject to any rights of the
               claimant to bring a civil action pursuant to Section 502 of
               ERISA.

               If a Participant chooses to submit his denied claim to an
               arbitration panel under (b) above, it shall be heard, promptly,
               before a panel of three independent arbitrators, one selected by
               the Company or Subsidiary (as appropriate), one selected by the
               Participant, and a third selected by the two other arbitrators.
               In the event that agreement cannot be reached on the selection of
               the third arbitrator, such arbitrator shall be selected by the
               American Arbitration Association ("AAA").  All arbitrators shall
               be selected from a list provided by the AAA. All matters
               presented to a panel shall be decided by majority vote.  All
               decisions of the arbitration panel shall be conclusive and
               binding upon the Company, Subsidiary, Participant, and all
               interested parties.  These arbitration provisions shall be

                                          25
<PAGE>
               binding, valid, enforceable and irrevocable and shall survive the
               termination of this Program.  Any final decision of the
               arbitrator so chosen may be enforced by a court of competent
               jurisdiction.

               Appeals with respect to any claim for benefits which, under the
               terms of the Program, are provided under another employee benefit
               plan maintained by the Company (i.e., group health, life
               insurance, and SRP benefits), shall be subject to the claims
               appeals procedure specified in such other employee benefit plan
               in lieu of the appeals and arbitration provisions above.

               C.  Civil Enforcement Under ERISA:  If a Participant believes
                   ______________________________
               dispute resolution options described in Section 6.02-B above
               would be futile or cause irreparable harm to his rights and/or
               benefits under the Program, he may, in his sole discretion, elect
               to enforce his rights and/or recover his benefits under the
               Program pursuant to Section 502(a) of ERISA.  After a Change of
               Control, the Company or Subsidiary (as appropriate) shall treat a
               Participant who takes such an enforcement action pursuant to
               Section 502(a) of ERISA as having exhausted his administrative
               remedies under the Program.

     6.03      Governing Law
               _____________

               Except to the extent the Program is subject to the provisions of
               ERISA, the Program shall be construed and governed in accordance
               with the laws of the State of Delaware (regardless of the law
               that might otherwise govern under applicable Delaware principles
               of conflict of laws).

     6.04      Expenses
               ________

               All Program administration expenses incurred by the Committee
               shall be paid by the Company and all other administration
               expenses incurred by the Company or Subsidiary shall be paid by
               the Company or Subsidiary (as appropriate).  All expenses of a
               Participant incurred in successfully enforcing his rights and/or
               to recover his benefits under Section 6.02 of the Program,
               including but not limited to,

                                          26
<PAGE>
               attorney's fees, court costs, arbitration costs, and other
               expenses shall be paid by the Company. The Company shall pay, or
               reimburse the Participant for such fees, costs and expenses,
               promptly upon presentment of appropriate documentation.

     6.05      Effect on Other Benefits
               ________________________

               Except as otherwise provided herein, the Program shall not affect
               any Participant's rights or entitlement under any other
               retirement or employee benefit plan offered to him by the Company
               or Subsidiary (as appropriate) as of his Employment Termination.

     6.06      Successors
               __________

               The Program shall be binding upon any successor in interest of
               the Company or Subsidiary (as appropriate) and shall inure to the
               benefit of, and be enforceable by, a Participant's assigns or
               heirs.

     6.07      Severability
               ____________

               The various provisions of the Program are severable and any
               determination of invalidity or unenforceability of any one
               provision shall not have any effect on the remaining provisions.

     6.08      Construction
               ____________

               In determining the meaning of the Program, words imparting the
               masculine gender shall include the feminine and the singular
               shall include the plural, unless the context requires otherwise.
               Headings of sections and subsections of the Program are for
               convenience only and are not intended to modify or affect the
               meaning of the substantive provisions of the Program.

     6.09      References to Law, Regulations and Other Plans
               ______________________________________________

               Each reference in the Program to the Code or ERISA or regulations
               thereunder, or to any plan, program or document of the Company or
               Subsidiary, shall include any amendments or successor provisions

                                         27
<PAGE>
               thereto without the necessity of amending the Program for such
               changes.

                                         28
<PAGE>
                                      Exhibit A

                       Procedures Relating to Gross-Up Payments
                       ________________________________________


                    (a) Subject to the provisions of paragraph (e) hereof, all
               determinations required to be made under Section 4.10 of the
               Program, including whether an Excise Tax is payable by the
               Participant and the amount of such Excise Tax and whether a
               Gross-Up Payment is required to be paid by the Company to the
               Participant and the amount of such Gross-Up Payment, shall be
               made by a nationally recognized accounting firm (the "Accounting
               Firm") selected by the Participant in his sole discretion.  The
               Participant shall direct the Accounting Firm to submit its
               determination and detailed supporting calculations to both the
               Company and the Participant within 15 calendar days after the
               date of the Participant's Employment Termination, if applicable,
               and any other such time or times as may be requested by the
               Company or the Participant.  If the Accounting Firm determines
               that any Excise Tax is payable by the Participant, the Company
               shall pay the required Gross-Up Payment to the Participant within
               five business days after the receipt of such determination and
               calculations.  If the Accounting Firm determines that no Excise
               Tax is payable by the Participant, it shall, at the same time as
               it makes such determination, furnish the Participant with an
               opinion that he has substantial authority not to report any
               Excise Tax on his federal, state, local income or other tax
               return.  As a result of the uncertainty in the application of
               Section 4999 and other applicable provisions of the Code (or any
               successor provisions thereto) and the possibility of similar
               uncertainty regarding applicable state or local tax law at the
               time of any determination by the Accounting Firm hereunder, it is
               possible that Gross-Up Payments that shall not have been made by
               the Company should have been made (an "Underpayment"), consistent
               with the calculations required to be made hereunder.  In the
               event that the Company exhausts or fails to pursue its remedies
               pursuant to paragraph (e) hereof and the Participant thereafter
               is required to make a payment of any Excise Tax, the Participant
               shall direct the Accounting Firm to determine the amount of the
               Underpayment that has occurred and to submit its determination
               and detailed supporting calculations to both the Company and the
               Participant as promptly as possible.  Any such Underpayment shall
               be promptly paid by the Company to, or for the benefit of, the

                                          29
<PAGE>
               Participant within five business days after receipt of such
               determination and calculations.

                    (b) The Company and the Participant shall each provide the
               Accounting Firm access to and copies of any books, records and
               documents in the possession of the Company or the Participant, as
               the case may be, reasonably requested by the Accounting Firm, and
               otherwise cooperate with the Accounting Firm in connection with
               the preparation and issuance of the determination contemplated by
               paragraph (a) hereof.  Any determination by the Accounting Firm
               as the amount of the Gross-Up Payment shall be binding upon the
               Company and the Participant.

                    (c) The federal, state and local income or other tax returns
               filed by the Participant shall be prepared and filed on a
               consistent basis with the determination of the Accounting Firm
               with respect to the Excise Tax payable by the Participant.  The
               Participant shall make proper payment of the amount of any Excise
               Tax, and at the request of the Company, provide to the Company
               true and correct copies (with any amendments) of his federal
               income tax return as filed with the Internal Revenue Service and
               corresponding state and local tax returns, if relevant, as filed
               with the applicable taxing authority, and such other documents
               reasonably requested by the Company, evidencing such payment.  If
               prior to the filing of Participant's federal income tax return,
               or corresponding state or local tax return, if relevant, the
               Accounting Firm determines that the amount of the Gross-Up
               Payment should be reduced, the Participant shall within five
               business days pay to the Company the amount of such reduction.

                    (d) The fees and expenses of the Accounting Firm for its
               services in connection with the determinations and calculations
               contemplated by paragraphs (a) and (c) hereof shall be borne by
               the Company.  If such fees and expenses are initially paid by the
               Participant, the Company shall reimburse the Participant the full
               amount of such fees and expenses within five business days after
               receipt from the Participant of a statement therefor and
               reasonable evidence of this payment thereof.

                    (e) The Participant shall notify the Company in writing of
               any claim by the Internal Revenue Service that, if successful,
               would require the payment by the Company of a Gross-Up Payment.
               Such notification shall be given as

                                          30
<PAGE>
               promptly as practicable but no later than 10 business days after
               the Participant actually receives notice of such claim and the
               Participant shall further apprise the Company of the nature of
               such claim and the date on which such claim is requested to be
               paid (in each case, to the extent known by the Participant).  The
               Participant shall not pay such claim prior to the earlier of (a)
               the expiration of the 30-calendar-day period following the date
               on which he gives such notice to the Company and (b) the date
               that any payment of amount with respect to such claim is due.  If
               the Company notifies the Participant in writing prior to the
               expiration of such period that it desires to contest such claim,
               the Participant shall:

                         (1) provide the Company with any written records or
               documents in his possession relating to such claim reasonably
               requested by the Company;

                         (2) take such action in connection with contesting such
               claim as the Company shall reasonably request in writing from
               time to time, including without limitation accepting legal
               representation with respect to such claim by an attorney
               competent in respect to the subject matter and reasonably
               selected by the Company;

                         (3) cooperate with the Company in good faith in order
               effectively to contest such claim; and

                         (4) permit the Company to participant in any
               proceedings relating to such claim;

               provided, however, that the Company shall bear and pay directly
               all costs and expenses (including interest and penalties)
               incurred in connection with such contest and shall indemnify and
               hold harmless the Participant, on an after-tax basis, for and
               against any Excise Tax or income tax, including interest and
               penalties with respect thereto, imposed as a result of such
               representation and payment of costs and expenses.  Without
               limiting the foregoing provisions of this paragraph (e), the
               Company shall control all proceedings taken in connection with
               the contest of any claim contemplated by this paragraph (e) and,
               at its sole option, may pursue or forego any and all
               administrative appeals, proceedings, hearings and conferences
               with the taxing authority in respect of such claim (provided,
               however, that the Participant may participate therein at his own
               cost and expense) and may, at its option, either

                                          31
<PAGE>
               direct the Participant to pay the tax claimed and sue for a
               refund or contest the claim in any permissible manner, and the
               Participant agrees to prosecute such contest to a determination
               before any administrative tribunal, in a court of initial
               jurisdiction and in one or more appellate courts, as the Company
               shall determine; provided, however, that if the Company directs
               the Participant to pay the tax claimed and sue for a refund, the
               Company shall advance the amount of such payment to the
               Participant on a interest-free basis and shall indemnify and hold
               the Participant harmless, on an after-tax basis, from any Excise
               Tax or income tax or other tax, including interest or penalties
               with respect thereto, imposed with respect to such advance; and
               provided further, however, that any extension of the statute of
               limitations relating to payment of taxes for the taxable year of
               the Participant with respect to which the contested amount is
               claimed to be due is limited solely to such contested amount.
               Furthermore, the Company's control of any such contested claim
               shall be limited to issues with respect to which a Gross-Up
               Payment would be payable hereunder and the Participant shall be
               entitled to settle or contest, as the case may be, any other
               issue raised by the Internal Revenue Service or any other taxing
               authority.

                    (f) If, after the receipt by the Participant of an amount
               advanced by the Company pursuant to paragraph (e) hereof, the
               Participant receives any refund with respect to such claim, the
               Participant shall (subject to the Company's complying with the
               requirements of paragraph (e) hereof) promptly pay to the Company
               the amount of such refund (together with any interest paid or
               credited thereon after any taxes applicable thereto).  If, after
               the receipt by the Participant of an amount advanced by the
               Company pursuant to paragraph (e) hereof, a determination is made
               that the Participant shall not be entitled to any refund with
               respect to such claim and the Company does not notify the
               Participant in writing of its intent to contest such denial or
               refund prior to the expiration of 30 calendar days after such
               determination, then such advance shall be forgiven and shall not
               be required to be repaid and the amount of such advance shall
               offset, to the extent thereof, the amount of Gross-Up Payment
               required to be paid pursuant to Section 4.10 of the Program.

                                          32
<PAGE>
                              J. C. PENNEY COMPANY, INC.
                          1999 SEPARATION ALLOWANCE PROGRAM
                                         FOR
                         PROFIT-SHARING MANAGEMENT ASSOCIATES

                                  TABLE OF CONTENTS
                                  _________________

     Article                                                                Page
     _______                                                                ____

     ARTICLE ONE     DESCRIPTION OF PROGRAM  . . . . . . . . . . . . . . . .  1

          1.01 Establishment of Program  . . . . . . . . . . . . . . . . . .  1
          1.02 Purposes of Program  . . . . .. . . . . . . . . . . . . . . .  1
          1.03 Types of Benefits   . . . . . . . . . . . . . . . . . . . . .  2
          1.04 Administration  . . . . . . . . . . . . . . . . . . . . . . .  2

     ARTICLE TWO     DEFINITIONS   . . . . . . . . . . . . . . . . . . . . .  3

     ARTICLE THREE     ELIGIBILITY   . . . . . . . . . . . . . . . . . . . . 10

          3.01 Eligibility on the Effective Date   . . . . . . . . . . . . . 10
          3.02 Future Eligibility   .  . . . . . . . . . . . . . . . . . . . 10
          3.03 Loss of Management Status   . . . . . . . . . . . . . . . . . 10

     ARTICLE FOUR     BENEFITS   . . . . . . . . . . . . . . . . . . . . . . 11

          4.01 Severance Pay   . . . . . . . . . . . . . . . . . . . . . . . 11
          4.02 Stock Options   . . . . . . . . . . . . . . . . . . . . . . . 11
          4.03 Medical and Dental Coverage   . . . . . . . . . . . . . . . . 12
          4.04 Supplemental Retirement Benefits  . . . . . . . . . . . . . . 14
          4.05 Term Life Insurance Coverage for SRP Participants   . . . . . 15
          4.06 Associate-Paid Retiree Term Life Insurance  . . . . . . . . . 17
          4.07 Annual Incentive Compensation Awards  . . . . . . . . . . . . 17
          4.08 EVA Awards  . . . . . . . . . . . . . . . . . . . . . . . . . 18
          4.09 Relocation  . . . . . . . . . . . . . . . . . . . . . . . . . 18
          4.10 Code Section 280G Gross-Up  . . . . . . . . . . . . . . . . . 18

     ARTICLE FIVE     AMENDMENT AND TERMINATION  . . . . . . . . . . . . . . 20

          5.01 Amendment   . . . . . . . . . . . . . . . . . . . . . . . . . 20
          5.02 Termination   . . . . . . . . . . . . . . . . . . . . . . . . 20

<PAGE>
     ARTICLE SIX     MISCELLANEOUS   . . . . . . . . . . . . . . . . . . . . 21

          6.01 Participant Rights  . . . . . . . . . . . . . . . . . . . . . 21
          6.02 Claim Procedures  . . . . . . . . . . . . . . . . . . . . . . 21
          6.03 Governing Law   . . . . . . . . . . . . . . . . . . . . . . . 24
          6.04 Expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . 24
          6.05 Effect on Other Benefits  . . . . . . . . . . . . . . . . . . 25
          6.06 Successors  . . . . . . . . . . . . . . . . . . . . . . . . . 25
          6.07 Severability  . . . . . . . . . . . . . . . . . . . . . . . . 25
          6.08 Construction  . . . . . . . . . . . . . . . . . . . . . . . . 25
          6.09 References to Law, Regulations and Other Plans  . . . . . . . 25


     EXHIBIT A     PROCEDURES RELATING TO GROSS-UP PAYMENTS  . . . . . . . . 27

                                         ii


<PAGE>
                                                                  Exhibit 10(b)
                      SUPPLEMENTAL RETIREMENT PROGRAM AMENDMENT
                      _________________________________________

          Pursuant to Paragraph (2) (Amendment and Termination) of Article VIII
     (Miscellaneous) of the Supplemental Retirement Program for Management
     Profit-Sharing Associates of J. C. Penney Company, Inc. ("SRP"), the SRP
     shall be amended effective July 14, 1999 to revise Paragraph (11) of
     Article VIII in its entirety and to add a new Paragraph (12) to Article
     VIII to read as follows:

          (11)     Change of Control:  Solely for the purposes of this Paragraph
                   _________________
     (11), the term Eligible Management Associate shall include all active
     associates who upon their retirement would qualify as an Eligible
     Management Associate as of the date of a "Change of Control" (as
     hereinafter defined).

          Upon a Change of Control, assets of the Company in an amount
     sufficient to pay benefits that have accrued under the Plan up to that date
     shall immediately be transferred to a grantor trust to be established by
     the Company for the purpose of paying benefits hereunder.  Each Eligible
     Management Associate's vested benefits shall thereafter be paid to him from
     such trust in accordance with the terms of the Plan; provided that at the
     time of such Change of Control, the Eligible Management Associate may make
     an irrevocable election to have his Plan benefits paid in a single-sum
     immediately upon the later of (i) the date of the Change of Control, or
     (ii) the Eligible Management Associate's retirement date; in which event
     his benefits shall be reduced by 10% as a penalty for early payment.  The
     amount transferred to the grantor trust shall include the amount necessary
     to pay benefits for Eligible Management Associates who have not yet
     retired, determined as if they retired on the date of the Change of
     Control.  On each anniversary date of the date of a Change of Control, the
     Company shall transfer to the grantor trust an amount necessary to pay all
     benefits that have accrued under the plan during the preceding twelve
     months.

          For purposes of this paragraph (11), a Change of Control shall be
     deemed to have occurred if the event set forth in any one of the following
     subparagraphs shall have occurred:

          (a)     any Person is or becomes the Beneficial Owner, directly or
     indirectly, of securities of the Company (not including in the securities
     beneficially owned by such Person any securities acquired directly from the
     Company or its Affiliates) representing 50% or more of the combined voting
     power of the Company's then outstanding securities; or

          (b)     during any period of two consecutive calendar years, the
     following individuals cease for any reason to constitute a majority of the
     number of directors then serving as directors of the Company:  individuals,
     who on July 14, 1999 constitute the Board of Directors of the Company and
     any new director (other than a director whose initial assumption of office
     is in connection with the settlement of an actual or threatened election
     contest, including but not limited to a consent solicitation, relating to
     the election of directors of the Company) whose appointment or election by
     the Board of Directors of

                                          1
<PAGE>
     the Company or nomination for election by the Company's stockholders was
     approved or recommended by a vote  of at least two-thirds of the directors
     then still in office who either were directors on July 14, 1999 or whose
     appointment, election or nomination for election was previously so approved
     or recommended; or

          (c)     there is consummated a merger or consolidation of the Company
     or any direct or indirect subsidiary of the Company with any other
     corporation or entity, other than (i) a merger or consolidation which would
     result in the voting securities of the Company outstanding immediately
     prior to such merger or consolidation continuing to represent (either by
     remaining outstanding or by being converted into voting securities of the
     surviving entity or any Parent thereof), in combination with the ownership
     of any trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any subsidiary of the Company, at least 50%
     of the combined voting power of the securities of the Company, such
     surviving entity or any Parent thereof outstanding immediately after such
     merger or consolidation, or (ii) a merger or consolidation effected solely
     to implement a recapitalization of the Company (or similar transaction) in
     which no Person is or becomes the Beneficial Owner, directly or indirectly,
     of securities of the Company (not including in the securities beneficially
     owned by such Person any securities acquired directly from the Company or
     its Affiliates) representing 50% or more of the combined voting power of
     the Company's then outstanding securities; or

          (d)     the stockholders of the Company approve a plan of complete
     liquidation or dissolution of the Company, or there is consummated a sale
     or disposition by the Company or any of its subsidiaries of any assets
     which individually or as part of a series of related transactions
     constitute all or substantially all of the Company's consolidated assets,
     other than any such sale or disposition to an entity at least 50% of the
     combined voting power of the voting securities of which are owned by
     stockholders of the Company in substantially the same proportions as their
     ownership of the voting securities of the Company immediately prior to such
     sale or disposition; or

          (e)     the execution of a binding agreement that if consummated would
     result in a Change of Control of a type specified in subparagraphs (a) or
     (c) above (an "Acquisition Agreement") or of a binding agreement for the
     sale or disposition of assets that, if consummated, would result in a
     Change of Control of a type specified in subparagraph (d) above (an "Asset
     Sale Agreement") or the adoption by the Board of Directors of the Company
     of a plan of complete liquidation or dissolution of the Company that, if
     consummated, would result in a Change of Control of a type specified in
     subparagraph (d) above (a "Plan of Liquidation"), provided, however, that a
     Change of Control of the type specified in this subparagraph (e) shall not
     be deemed to exist or have occurred as a result of the execution of such
     Acquisition Agreement or Asset Sale Agreement, or the adoption of such a
     Plan of Liquidation, from and after the Abandonment Date.  As used in this
     subparagraph (e), the term "Abandonment Date" shall mean the date on which
     (i) an Acquisition Agreement, Asset Sale Agreement or Plan of Liquidation
     is terminated (pursuant to its terms or otherwise) without having been
     consummated, (ii) the parties to an Acquisition Agreement or Asset Sale

                                          2
<PAGE>
     Agreement abandon the transactions contemplated thereby, (iii) the Company
     abandons a Plan of Liquidation, or (iv) a court or regulatory body having
     competent jurisdiction enjoins or issues a cease and desist or stop order
     with respect to or otherwise prevents the consummation of, or a regulatory
     body notifies the Company that it will not approve an Acquisition
     Agreement, Asset Sale Agreement or Plan of Liquidation or the transactions
     contemplated thereby and such injunction, order or notice has become final
     and not subject to appeal; or

          (f)     the Board adopts a resolution to the effect that, for purposes
     of this Plan, a Change of Control has occurred.

          Notwithstanding the foregoing, a Change of Control shall not be deemed
     to have occurred by virtue of the consummation of any transaction or series
     of integrated transactions immediately following which the record holders
     of the common stock of the Company immediately prior to such transaction or
     series of transactions continue to have substantially the same
     proportionate ownership in an entity (i) which owns all or substantially
     all of the assets of the Company immediately following such transaction  or
     series of transactions, (ii) which is intended to reflect or track the
     value or performance of a particular division, business segment or
     subsidiary of the Company, or (iii) which is an affiliated company,
     subsidiary, or spin-off entity owned by the stockholders of the Company in
     substantially the same proportions as their ownership of stock of the
     Company on the date of such spin-off.

          As used in connection with the foregoing definition of Change of
     Control, "Affiliate" shall have the meaning set forth in Rule 12b-2
     promulgated under Section 12 of the Exchange Act; "Beneficial Owner" shall
     have the meaning set forth in Rule 13d-3 under the Exchange Act; "Exchange
     Act" shall mean the Securities Exchange Act of 1934, as amended from time
     to time; "Parent" shall mean any entity that becomes the Beneficial Owner
     of at least 50% of the voting power of the outstanding voting securities of
     the Company or of an entity that survives any merger or consolidation of
     the Company or any direct or indirect subsidiary of the Company; and
     "Person" shall have the meaning given in Section 3(a)(9) of the Exchange
     Act, as modified and used in Sections 13(d) and 14(d) thereof, except that
     such term shall not include (i) the Company or any of its subsidiaries,
     (ii) a trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any of its Affiliates, (iii) an underwriter
     temporarily holding securities pursuant to an offering of such securities,
     or (iv) a corporation or entity owned, directly or indirectly, by the
     stockholders of the Company in substantially the same proportions as their
     ownership of stock of the Company.

          (12)     Separation Allowance Program:  If an Eligible Management
                   ____________________________
     Associate becomes entitled to Severance Pay under the J. C. Penney Company,
     Inc. 1999 Separation Allowance Program for Profit-Sharing Management
     Associates ("SAP") or if this Plan is terminated within five years after a
     Change of Control (as defined in Paragraph (11) above) and, at that time,
     in either case, is age 45 or older with at least five years of Credited
     Service, he also shall become entitled to the same Plan benefits

                                          3
<PAGE>
     (as adjusted by this Paragraph (12) he would have become vested in under
     Article VIII, Paragraph (2) of this Plan as if this Plan had been
     terminated on the day before his Employment Termination (within the meaning
     of the SAP).  In calculating such Plan benefit, an Eligible Management
     Associate

          (a)     shall receive credit for an additional five years of Credited
          Service (provided that total Credited Service under the Plan does not
          exceed 40 years) and

          (b)     shall, if age 55 or less, be deemed to be five years older
          than his actual age, or if age 56 to 59 be deemed to be age 60, and

          (c)     shall have his Severance Pay counted as Compensation under
          this Plan as if paid in monthly installments commencing with his
          Employment Termination (within the meaning of the SAP),

     provided that, for purposes of clause (ii) of Subparagraph (b) of Paragraph
     (1) of Article IV of this Plan, the single life, no-death-benefit annuity
     equivalent shall not exceed the equivalent determined by ascribing to the
     Common Stock of the Company, as of the Valuation Date, a value equal to the
     average of the mean of the high and low sales prices (as reported in the
     composite transaction table covering transactions of New York Stock
     Exchange-listed securities) for each trading day in the two calendar
     quarters immediately preceding the calendar quarter in which a Change of
     Control (as defined in Paragraph (11) above) occurs, and the amount payable
     under this Plan at age 60 assuming such Eligible Management Associate
     remained in employment up to such age at a Compensation level equal to that
     of the calendar year immediately preceding his Employment Termination
     (within the meaning of the SAP).

                                          4


<PAGE>
                                                                  Exhibit 10(c)
                          BENEFIT RESTORATION PLAN AMENDMENT
                          __________________________________

          Pursuant to Paragraph (1) (Amendment and Termination) of Article VIII
     (Miscellaneous) of the J. C. Penney Company, Inc. Benefit Restoration Plan
     ("BRP"), the BRP shall be amended effective July 14, 1999 to revise
     Paragraph (9) of Article VIII in its entirety to read as follows:

          (9)     Change of Control:  Upon a Change of Control (as hereinafter
                  _________________
     defined), assets of the Company in an amount sufficient to pay benefits
     that have accrued under the Plan up to that date shall immediately be
     transferred to a grantor trust to be established by the Company for the
     purpose of paying benefits hereunder, and the Participant's vested benefits
     shall thereafter be paid to the Participant from such trust in accordance
     with the terms of the Plan; provided that at the time of such Change of
     Control, the Participant may make an irrevocable election to have his Plan
     benefits paid in a single-sum immediately upon the later of (i) the date of
     the Change of Control, or (ii) the Participant's retirement date, in which
     event his benefits shall be reduced by 10% as a penalty for early payment.
     On each anniversary date of the date of a Change of Control, the Company
     shall transfer to the grantor trust an amount necessary to pay all benefits
     accrued under the Plan during the preceding twelve months.

          For purposes of this paragraph (9), a Change of Control shall be
     deemed to have occurred if the event set forth in any one of the following
     subparagraphs shall have occurred:

          (a)     any Person is or becomes the Beneficial Owner, directly or
     indirectly, of securities of the Company (not including in the securities
     beneficially owned by such Person any securities acquired directly from the
     Company or its Affiliates) representing 50% or more of the combined voting
     power of the Company's then outstanding securities; or

          (b)     during any period of two consecutive calendar years, the
     following individuals cease for any reason to constitute a majority of the
     number of directors then serving as directors of the Company:  individuals,
     who on July 14, 1999 constitute the Board of Directors of the Company and
     any new director (other than a director whose initial assumption of office
     is in connection with the settlement of an actual or threatened election
     contest, including but not limited to a consent solicitation, relating to
     the election of directors of the Company) whose appointment or election by
     the Board of Directors of the Company or nomination for election by the
     Company's stockholders was approved or recommended by a vote  of at least
     two-thirds of the directors then still in office who either were directors
     on July 14, 1999 or whose appointment, election or nomination for election
     was previously so approved or recommended; or

          (c)     there is consummated a merger or consolidation of the Company
     or any direct or indirect subsidiary of the Company with any other
     corporation or entity, other than (i) a merger or consolidation which would
     result in the voting securities of the Company outstanding immediately
     prior to such merger  or consolidation continuing to

                                          1
<PAGE>
     represent (either by remaining outstanding or by being converted into
     voting securities of the surviving entity or any Parent thereof), in
     combination with the ownership of any trustee or other fiduciary holding
     securities under an employee benefit plan of the Company or any subsidiary
     of the Company, at least 50% of the combined voting power of the securities
     of the Company, such surviving entity or any Parent thereof outstanding
     immediately after such merger or consolidation, or (ii) a merger or
     consolidation effected solely to implement a recapitalization of the
     Company (or similar transaction) in which no Person is or becomes the
     Beneficial Owner, directly or indirectly, of securities of the Company (not
     including in the securities beneficially owned by such Person any
     securities acquired directly from the Company or its Affiliates)
     representing 50% or more of the combined voting power of the Company's then
     outstanding securities; or

          (d)     the stockholders of the Company approve a plan of complete
     liquidation or dissolution of the Company, or there is consummated a sale
     or disposition by the Company or any of its subsidiaries of any assets
     which individually or as part of a series of related transactions
     constitute all or substantially all of the Company's consolidated assets,
     other than any such sale or disposition to an entity at least 50% of the
     combined voting power of the voting securities of which are owned by
     stockholders of the Company in substantially the same proportions as their
     ownership of the voting securities of the Company immediately prior to such
     sale or disposition; or

          (e)     the execution of a binding agreement that if consummated would
     result in a Change of Control of a type specified in subparagraphs (a) or
     (c) above (an "Acquisition Agreement") or of a binding agreement for the
     sale or disposition of assets that, if consummated, would result in a
     Change of Control of a type specified in subparagraph (d) above (an "Asset
     Sale Agreement") or the adoption by the Board of Directors of the Company
     of a plan of complete liquidation or dissolution of the Company that, if
     consummated, would result in a Change of Control of a type specified in
     subparagraph (d) above (a "Plan of Liquidation"), provided, however, that a
     Change of Control of the type specified in this subparagraph (e) shall not
     be deemed to exist or have occurred as a result of the execution of such
     Acquisition Agreement or Asset Sale Agreement, or the adoption of such a
     Plan of Liquidation, from and after the Abandonment Date.  As used in this
     subparagraph (e), the term "Abandonment Date" shall mean the date on which
     (i) an Acquisition Agreement, Asset Sale Agreement or Plan of Liquidation
     is terminated (pursuant to its terms or otherwise) without having been
     consummated, (ii) the parties to an Acquisition Agreement or Asset Sale
     Agreement abandon the transactions contemplated thereby, (iii) the Company
     abandons a Plan of Liquidation, or (iv) a court or regulatory body having
     competent jurisdiction enjoins or issues a cease and desist or stop order
     with respect to or otherwise prevents the consummation of, or a regulatory
     body notifies the Company that it will not approve an Acquisition
     Agreement, Asset Sale Agreement or Plan of Liquidation or the transactions
     contemplated thereby and such injunction, order or notice has become final
     and not subject to appeal; or

                                          2
<PAGE>
          (f)     the Board adopts a resolution to the effect that, for purposes
     of this Plan, a Change of Control has occurred.

          Notwithstanding the foregoing, a Change of Control shall not be deemed
     to have occurred by virtue of the consummation of any transaction or series
     of integrated transactions immediately following which the record holders
     of the common stock of the Company immediately prior to such transaction or
     series of transactions continue to have substantially the same
     proportionate ownership in an entity (i) which owns all or substantially
     all of the assets of the Company immediately following such transaction  or
     series of transactions, (ii) which is intended to reflect or track the
     value or performance of a particular division, business segment or
     subsidiary of the Company, or (iii) which is an affiliated company,
     subsidiary, or spin-off entity owned by the stockholders of the Company in
     substantially the same proportions as their ownership of stock of the
     Company on the date of such spin-off.

          As used in connection with the foregoing definition of Change of
     Control, "Affiliate" shall have the meaning set forth in Rule 12b-2
     promulgated under Section 12 of the Exchange Act; "Beneficial Owner" shall
     have the meaning set forth in Rule 13d-3 under the Exchange Act; "Exchange
     Act" shall mean the Securities Exchange Act of 1934, as amended from time
     to time; "Parent" shall mean any entity that becomes the Beneficial Owner
     of at least 50% of the voting power of the outstanding voting securities of
     the Company or of an entity that survives any merger or consolidation of
     the Company or any direct or indirect subsidiary of the Company; and
     "Person" shall have the meaning given in Section 3(a)(9) of the Exchange
     Act, as modified and used in Sections 13(d) and 14(d) thereof, except that
     such term shall not include (i) the Company or any of its subsidiaries,
     (ii) a trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any of its Affiliates, (iii) an underwriter
     temporarily holding securities pursuant to an offering of such securities,
     or (iv) a corporation or entity owned, directly or indirectly, by the
     stockholders of the Company in substantially the same proportions as their
     ownership of stock of the Company.

                                          3


<PAGE>
                                                                  Exhibit 10(d)
                                MIRROR PLANS AMENDMENT
                                ______________________

          Pursuant to Section 8.01 (Plan Amendment) of the J. C. Penney Company,
     Inc. Mirror Savings Plan I and the J. C. Penney Company, Inc. Mirror
     Savings Plans II ("Mirror Plans"), Section 7.08 of the Mirror Plans shall
     be amended effective July 14, 1999 in its entirety to read as follows:

     7.08      Change of Control
               _________________

          At the time of commencement of participation in the Plan, a
     Participant may make an irrevocable election to have his Plan benefits paid
     in a single-sum immediately upon a Change of Control (as hereafter
     defined).  If the Participant makes such an election as described above,
     his vested Plan benefits shall be paid in a single-sum upon a Change of
     Control.

          If the Participant does not make such an election, then, upon a Change
     of Control, assets of the Company in an amount sufficient to pay benefits
     then due under the Plan shall immediately be transferred to a grantor trust
     to be established by the Company for the purpose of paying benefits
     hereunder, and the Personal Account and Company Account shall thereafter be
     paid to the Participant from such trust in accordance with the terms of the
     Plan; provided that at the time of such Change of Control, the Participant
     may make an irrevocable election to have his Plan benefits paid in a
     single-sum immediately, in which event the Participant's benefits shall be
     reduced by 10% as a penalty for early withdrawal, and the Participant shall
     receive a single-sum payment of only 90% of his benefits otherwise payable
     under the Plan.  On each anniversary date of the date of a Change of
     Control, the Company shall transfer to the grantor trust an amount
     necessary to pay all benefits accrued under the Plan during the preceding
     twelve months.

          For purposes of this Section 7.08, a Change of Control shall be deemed
     to have occurred if the event set forth in any one of the following
     paragraphs shall have occurred:

          (a)     any Person is or becomes the Beneficial Owner, directly or
     indirectly, of securities of the Company (not including in the securities
     beneficially owned by such Person any securities acquired directly from the
     Company or its Affiliates) representing 50% or more of the combined voting
     power of the Company's then outstanding securities; or

          (b)     during any period of two consecutive calendar years, the
     following individuals cease for any reason to constitute a majority of the
     number of directors then serving as directors of the Company:  individuals,
     who on July 14, 1999 constitute the Board of Directors of the Company and
     any new director (other than a director whose initial assumption of office
     is in connection with the settlement of an actual or threatened

                                          1
<PAGE>
     election contest, including but not limited to a consent solicitation,
     relating to the election of directors of the Company) whose appointment or
     election by the Board of Directors of the Company or nomination for
     election by the Company's stockholders was approved or recommended by a
     vote  of at least two-thirds of the directors then still in office who
     either were directors on July 14, 1999 or whose appointment, election or
     nomination for election was previously so approved or recommended; or

          (c)     there is consummated a merger or consolidation of the Company
     or any direct or indirect subsidiary of the Company with any other
     corporation or entity, other than (i) a merger or consolidation which would
     result in the voting securities of the Company outstanding immediately
     prior to such merger  or consolidation continuing to represent (either by
     remaining outstanding or by being converted into voting securities of the
     surviving entity or any Parent thereof), in combination with the ownership
     of any trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any subsidiary of the Company, at least 50%
     of the combined voting power of the securities of the Company, such
     surviving entity or any Parent thereof outstanding immediately after such
     merger or consolidation, or (ii) a merger or consolidation effected solely
     to implement a recapitalization of the Company (or similar transaction) in
     which no Person is or becomes the Beneficial Owner, directly or indirectly,
     of securities of the Company (not including in the securities beneficially
     owned by such Person any securities acquired directly from the Company or
     its Affiliates) representing 50% or more of the combined voting power of
     the Company's then outstanding securities; or

          (d)     the stockholders of the Company approve a plan of complete
     liquidation or dissolution of the Company, or there is consummated a sale
     or disposition by the Company or any of its subsidiaries of any assets
     which individually or as part of a series of related transactions
     constitute all or substantially all of the Company's consolidated assets,
     other than any such sale or disposition to an entity at least 50% of the
     combined voting power of the voting securities of which are owned by
     stockholders of the Company in substantially the same proportions as their
     ownership of the voting securities of the Company immediately prior to such
     sale or disposition; or

          (e)     the execution of a binding agreement that if consummated would
     result in a Change of Control of a type specified in subparagraphs (a) or
     (c) above (an "Acquisition Agreement") or of a binding agreement for the
     sale or disposition of assets that, if consummated, would result in a
     Change of Control of a type specified in subparagraph (d) above (an "Asset
     Sale Agreement") or the adoption by the Board of Directors of the Company
     of a plan of complete liquidation or dissolution of the Company that, if
     consummated, would result in a Change of Control of a type specified in
     subparagraph (d) above (a "Plan of Liquidation"), provided, however, that a
     Change of Control of the type specified in this subparagraph (e) shall not
     be deemed to exist or have occurred as a result of the execution of such
     Acquisition Agreement or Asset Sale Agreement, or the adoption of such a
     Plan of Liquidation, from and after the

                                          2
<PAGE>
     Abandonment Date.  As used in this subparagraph (e), the term "Abandonment
     Date" shall mean the date on which (i) an Acquisition Agreement, Asset Sale
     Agreement or Plan of Liquidation is terminated (pursuant to its terms or
     otherwise) without having been consummated, (ii) the parties to an
     Acquisition Agreement or Asset Sale Agreement abandon the transactions
     contemplated thereby, (iii) the Company abandons a Plan of Liquidation, or
     (iv) a court or regulatory body having competent jurisdiction enjoins or
     issues a cease and desist or stop order with respect to or otherwise
     prevents the consummation of, or a regulatory body notifies the Company
     that it will not approve an Acquisition Agreement, Asset Sale Agreement or
     Plan of Liquidation or the transactions contemplated thereby and such
     injunction, order or notice has become final and not subject to appeal; or

          (f)     the Board adopts a resolution to the effect that, for purposes
     of this Plan, a Change of Control has occurred.

          Notwithstanding the foregoing, a Change of Control shall not be deemed
     to have occurred by virtue of the consummation of any transaction or series
     of integrated transactions immediately following which the record holders
     of the common stock of the Company immediately prior to such transaction or
     series of transactions continue to have substantially the same
     proportionate ownership in an entity (i) which owns all or substantially
     all of the assets of the Company immediately following such transaction  or
     series of transactions, (ii) which is intended to reflect or track the
     value or performance of a particular division, business segment or
     subsidiary of the Company, or (iii) which is an affiliated company,
     subsidiary, or spin-off entity owned by the stockholders of the Company in
     substantially the same proportions as their ownership of stock of the
     Company on the date of such spin-off.

          As used in connection with the foregoing definition of Change of
     Control, "Affiliate" shall have the meaning set forth in Rule 12b-2
     promulgated under Section 12 of the Exchange Act; "Beneficial Owner" shall
     have the meaning set forth in Rule 13d-3 under the Exchange Act; "Exchange
     Act" shall mean the Securities Exchange Act of 1934, as amended from time
     to time; "Parent" shall mean any entity that becomes the Beneficial Owner
     of at least 50% of the voting power of the outstanding voting securities of
     the Company or of an entity that survives any merger or consolidation of
     the Company or any direct or indirect subsidiary of the Company; and
     "Person" shall have the meaning given in Section 3(a)(9) of the Exchange
     Act, as modified and used in Sections 13(d) and 14(d) thereof, except that
     such term shall not include (i) the Company or any of its subsidiaries,
     (ii) a trustee or other fiduciary holding securities under an employee
     benefit plan of the Company or any of its Affiliates, (iii) an underwriter
     temporarily holding securities pursuant to an offering of such securities,
     or (iv) a corporation or entity owned, directly or indirectly, by the
     stockholders of the Company in substantially the same proportions as their
     ownership of stock of the Company.

                                          3


<PAGE>


                                                                 Exhibit 11
                              J. C. PENNEY COMPANY, INC.
                            and Consolidated Subsidiaries

                      Computation of Net Income Per Common Share
                  _________________________________________________
                  (Amounts in millions except per common share data)





                                                   26 Weeks Ended
                                  _____________________________________________
                                      July 31, 1999           Aug. 1, 1998
                                  ______________________   ____________________
                                   Shares         Income    Shares      Income
                                  _________     ________   _______    _________

     Basic
     -----

     Net income                                  $   206                $   201
     Dividend on Series B ESOP
       convertible preferred stock
       (after-tax)                                   (18)                   (18)
                                                 _______                _______
     Adjusted net income                             188                   183

     Weighted average number of
       shares outstanding             258.2                252.9
                                      _____      _______   _____        _______
                                      258.2      $   188   252.9        $   183
                                      =====      =======   =====        =======


     Net income per common share                 $  0.73                $  0.73
                                                 =======                =======




     Diluted
     -------

     Net income                                  $   206                $   201
     Dividend on Series B ESOP
       convertible preferred stock
       (after-tax)                                   (18)                     -
     Assumed additional contribution
        to ESOP if preferred stock is
       fully converted                                 -                     (1)
                                                 -------                -------
     Adjusted net income                             188                    200

     Weighted average number of
       shares outstanding (basic)     258.2                252.9
     Dilutive common stock equivalents:
       Stock options and other
       dilutive effect                  0.6                  2.3
     Convertible preferred stock          -                 17.0
                                      _____      _______   _____        _______
                                      258.8      $   188   272.2        $   200
                                      =====      =======   =====        =======


     Net income per common share                 $  0.73                $  0.72
                                                 =======                =======



<PAGE>


                                                                 Exhibit 12 (a)
                              J. C. Penney Company, Inc.
                            and Consolidated Subsidiaries

         Computation of Ratios of Available Income to Combined Fixed Charges
                       and Preferred Stock Dividend Requirement






                                              52 weeks              53 weeks
                                                ended                 ended
                                               July 31,               Aug. 1,
     ($ Millions)                                1999                  1998
                                              _________           ____________

     Income from continuing operations        $     911             $     842
        (before income taxes, before
        capitalized interest, but after
        preferred stock dividend)

     Fixed charges

     Interest (including capitalized
     interest) on:

        Operating leases                            225                   180
        Short term debt                             123                   100
        Long term debt                              556                   559
        Capital leases                                2                     6
        Credit facility                               -                     -
        Other, net                                   (5)                   (9)
                                              _________             _________
     Total fixed charges                            901                   836

     Preferred stock dividend, before taxes          36                    35
     Combined fixed charges and preferred     _________             _________
        stock dividend requirement                  937                   871

     Total available income                   $   1,848             $   1,713
                                              =========             =========

     Ratio of available income to combined
        fixed charges and preferred stock
        dividend requirement                        2.0                   2.0
                                              =========             =========




     The interest cost of the LESOP notes guaranteed by the Company is not
     included in fixed charges above.

     The Company believes that, due to the seasonal nature of its business,
     ratios for a period of time other than a 52 week period are inappropriate.


<PAGE>


                                                                 Exhibit 12 (b)
                              J. C. Penney Company, Inc.
                            and Consolidated Subsidiaries

              Computation of Ratios of Available Income to Fixed Charges








                                              52 weeks              53 weeks
                                                ended                 ended
                                               July 31,               Aug. 1,
     ($ Millions)                                1999                  1998
                                              __________          ____________

     Income from continuing operations        $     947             $     877
        (before income taxes and
        capitalized interest)

     Fixed charges

     Interest (including capitalized
     interest) on:

        Operating leases                            225                   180
        Short term debt                             123                   100
        Long term debt                              556                   559
        Capital leases                                2                     6
        Credit facility                               -                     -
        Other, net                                   (5)                   (9)
                                              _________             _________

     Total fixed charges                            901                   836
                                               _________             _________
     Total available income                   $   1,848             $   1,713
                                              =========             =========

     Ratio of available income to combined
        fixed charges and preferred stock
        dividend requirement                        2.1                   2.0
                                              =========             =========




     The interest cost of the LESOP notes guaranteed by the Company is not
     included in fixed charges above.

     The Company believes that, due to the seasonal nature of its business,
     ratios for a period of time other than a 52 week period are inappropriate.



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND RELATED CONSOLIDATED STATEMENT OF INCOME
OF J. C. PENNEY COMPANY, INC. AND SUBSIDIARIES AS OF JULY 31, 1999, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-END>                               JUL-31-1999
<CASH>                                             377
<SECURITIES>                                       325
<RECEIVABLES>                                    4,282
<ALLOWANCES>                                        96
<INVENTORY>                                      6,279
<CURRENT-ASSETS>                                11,306
<PP&E>                                           8,472
<DEPRECIATION>                                   3,013
<TOTAL-ASSETS>                                  24,060
<CURRENT-LIABILITIES>                            6,381
<BONDS>                                          6,817
                                0
                                        457
<COMMON>                                         3,232
<OTHER-SE>                                       3,719
<TOTAL-LIABILITY-AND-EQUITY>                    24,060
<SALES>                                         14,328
<TOTAL-REVENUES>                                14,878
<CGS>                                           10,606
<TOTAL-COSTS>                                   13,936
<OTHER-EXPENSES>                                   276
<LOSS-PROVISION>                                    35
<INTEREST-EXPENSE>                                 304
<INCOME-PRETAX>                                    327
<INCOME-TAX>                                       121
<INCOME-CONTINUING>                                206
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       206
<EPS-BASIC>                                      .73
<EPS-DILUTED>                                      .73



</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND RELATED CONSOLIDATED STATEMENT OF INCOME
OF J. C. PENNEY COMPANY, INC. AND SUBSIDIARIES AS OF AUGUST 1, 1998, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-END>                               AUG-01-1998
<CASH>                                             139
<SECURITIES>                                       959
<RECEIVABLES>                                    3,439
<ALLOWANCES>                                        81
<INVENTORY>                                      6,244
<CURRENT-ASSETS>                                10,838
<PP&E>                                           8,462
<DEPRECIATION>                                   3,161
<TOTAL-ASSETS>                                  22,932
<CURRENT-LIABILITIES>                            5,630
<BONDS>                                          6,755
                                0
                                        493
<COMMON>                                         2,867
<OTHER-SE>                                       4,011
<TOTAL-LIABILITY-AND-EQUITY>                    22,932
<SALES>                                         13,316
<TOTAL-REVENUES>                                13,813
<CGS>                                            9,783
<TOTAL-COSTS>                                   12,841
<OTHER-EXPENSES>                                   249
<LOSS-PROVISION>                                    98
<INTEREST-EXPENSE>                                 296
<INCOME-PRETAX>                                    329
<INCOME-TAX>                                       128
<INCOME-CONTINUING>                                201
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       201
<EPS-BASIC>                                      .73
<EPS-DILUTED>                                      .72



</TABLE>


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