PENNEY J C CO INC
8-K, 1999-11-02
DEPARTMENT STORES
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                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549




                                       FORM 8-K


                                    CURRENT REPORT


                          Pursuant to Section 13 or 15(d) of
                         the Securities Exchange Act of 1934


         Date of Report (Date of earliest event reported) - October 18, 1999




                              J. C. PENNEY COMPANY, INC.
                (Exact name of registrant as specified in its charter)






            Delaware                          1-777                 13-5583779
     (State or other jurisdiction         (Commission            (IRS Employer
       of incorporation)                    File No.)        Identification No.)


      6501 Legacy Drive
      Plano, Texas                                                  75024-3698
     (Address of principal                                          (Zip code)
      executive offices)

     Registrant's telephone number, including area code:     (972) 431-1000

<PAGE>
     Item 5.     Other Events.
     ______      ____________

          On October 18, 1999, J. C. Penney Company, Inc. ("JCPenney") issued a
     press release announcing that it had entered into an agreement with General
     Electric Capital Corporation ("GE Capital") pursuant to which JCPenney
     would sell to GE Capital substantially all of the assets relating to
     JCPenney's consumer and commercial private label credit card business.  The
     closing of the transaction is subject to regulatory approval.  The press
     release describing the transaction is incorporated by reference herein to
     Exhibit 20.1 hereto.

     Item 7.   Financial Statements and Exhibits.
     ______    _________________________________

          (c)  Exhibits.

               20.1     J. C. Penney Company, Inc. press release dated October
                        18, 1999.

<PAGE>
                                       SIGNATURES
                                       __________

          Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its behalf by
     the undersigned hereunto duly authorized.

                                        J. C. PENNEY COMPANY, INC.


                                        /s/ D. A. McKay
                                        ________________________________________

                                        D. A. McKay
                                        Executive Vice President
                                        and Chief Financial Officer

     Date: November 1, 1999

<PAGE>
                                    EXHIBIT INDEX


     Exhibit
     Number               Description
     ______               ___________

     20.1                 J. C. Penney Company, Inc. press release dated
                          October 18, 1999.


<PAGE>

     JCPENNEY NEWS RELEASE

     CONTACT
     Duncan Muir                Stephen Blum                 Eli Akresh
     Public Relations           Investor Relations           Investor Relations
     (972) 431-1329             (972) 431-5469               (972) 431-2207


      JCPENNEY ALIGNS WITH GE CAPITAL TO MARKET AND OPERATE JCPENNEY CREDIT CARD
              Completes First Step of Plan to Enhance Stockholder Value


          PLANO, TX, October 18, 1999 - J.C. Penney Company, Inc.(JCP:NYSE)
     today announced it has completed the first step of a previously announced
     plan to enhance stockholder value whereby GE Card Services, a GE Capital
     company, will acquire JCPenney's private label credit card accounts
     receivable portfolio and credit facilities.  In addition, JCPenney will
     enter into a ten-year agreement with GE Capital to provide private label
     credit card services.  This move will strengthen the competitiveness and
     appeal of the JCPenney credit card, and at the same time, the sale of the
     accounts receivable portfolio will enable the Company to significantly
     reduce debt.

          James E. Oesterreicher, chairman and chief executive officer of
     JCPenney said, "By selling the receivables portfolio, we will free up
     substantial cash to reduce debt, strengthen our balance sheet and pave the
     way for our previously announced creation and initial public offering
     ("IPO") of approximately 20 per cent of a tracking stock covering
     JCPenney's Eckerd Drugstore business.  In addition, our customers will
     continue to receive the high level of service they're accustomed to, and
     now, together with GE Capital, we will provide more benefits for shopping
     with our exclusive card.  The JCPenney card will be a stronger future
     business driver because it will provide our customers with added incentives
     for its use, including more features than we now offer."

          "We'll work together with JCPenney so customers can get more from
     their JCPenney credit card, more benefits and new ways to use the card,"
     said Edward D. Stewart, president and CEO, GE Card Services.  "The JCPenney
     card will be strengthened with expanded promotional offers to customers,
     more favorable repayment terms, a multimillion dollar relaunch and on line
     support for all JCPenney products and services.  From a business
     standpoint, this acquisition fits perfectly with GE Card Services'
     expertise managing and marketing private label credit card programs to
     strengthen customer relationships for retail partners."

     Public Relations  J. C. Penney Company, Inc., 6501 Legacy Drive, Plano
     Texas  75024

<PAGE>
          Terms of the agreement were not disclosed.  The transaction, subject
     to regulatory approval, is expected to close in the fourth quarter.
     Following the transaction, the Company expects to reduce approximately $3.8
     to $4.0 billion of debt.

          In 1998, JCPenney had credit card sales of $7.8 billion and 35 million
     accounts.  The company has 11 credit facilities, with approximately 2,800
     employees, in 10 U.S. cities and Puerto Rico.  Upon closing, GE Capital
     will operate these facilities with existing personnel and evaluate the
     resources and facilities needed to support its business in the future.

          GE Card Services, which has 70 million private label credit card
     accounts on file, is a GE Capital company.  With assets of more than US$300
     billion, GE Capital is a global, diversified financial services company
     with 28 specialized businesses.  A wholly owned subsidiary of General
     Electric Company, GE Capital, based in Stamford, Conn., provides equipment
     management, mid-market and specialized financing, specialty insurance and a
     variety of consumer services, such as car leasing, home mortgages and
     credit cards, to businesses and individuals around the world.  GE is a
     diversified manufacturing, technology and services company with operations
     worldwide.

          J. C. Penney Company, Inc. is one of America's largest department
     store, drugstore, and catalog retailers employing more than 260,000
     associates.  The Company operates nearly 1,150 JCPenney department stores
     in all 50 states, Puerto Rico, and Mexico.  In addition, the Company
     operates 23 Renner department stores in Brazil.  Eckerd Drugstores is
     comprised of nearly 2,900 drugstores located in the Southeast, Sunbelt, and
     Northeast regions of the U.S.  JCPenney Catalog, including e-commerce, is
     the nation's largest catalog merchant of general merchandise.  JCPenney
     Direct Marketing Services markets insurance products and membership
     services to various credit card customers by direct response solicitations
     primarily in the United States and Canada.

          This release may contain forward-looking statements within the meaning
     of the Private Securities Litigation Reform Act of 1995. Such forward-
     looking statements, which reflect the Company's current views of future
     events and financial performance, involve known and unknown risks and
     uncertainties that may cause the Company's actual results to be materially
     different from planned or expected results. Those risks and uncertainties
     include but are not limited to, competition, consumer demand, seasonality,
     economic conditions, and government activity, and the Year 2000 compliance
     readiness of JCPenney's suppliers and service providers as well as
     government agencies. Investors should take such risks into account when
     making investment decisions.
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