PENNEY J C CO INC
8-K, EX-10, 2000-09-01
DEPARTMENT STORES
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                                                                   Exhibit 10


                                 EMPLOYMENT AGREEMENT


          THIS AGREEMENT by and between J. C. Penney Company, Inc., a Delaware
     corporation (the "Company"), and Mr. Allen I. Questrom (the "Executive"),
     dated July 21, 2000 and effective as of the Effective Date (as hereinafter
     defined).

                                 W I T N E S S E T H:

          WHEREAS, the Company wishes to provide for the employment by the
     Company of the Executive, and the Executive wishes to serve the Company, in
     the capacities and on the terms and conditions set forth in this Agreement;

          NOW, THEREFORE, it is hereby agreed as follows:

          1.  TERM. The term of this Agreement (the "Term") shall commence on
     September 15, 2000, or such earlier date as the Executive commences
     employment with the Company (the "Effective Date") and end on September 30,
     2005. The parties hereto agree that the effectiveness of this Agreement
     shall be conditioned upon the approval of the Board of Directors of the
     Company (the "Board") on or prior to July 28, 2000 and, in the absence of
     such approval, this Agreement shall be null and void. The Company shall
     submit this Agreement to the Board for its approval as soon as practicable
     following the date hereof, but in no event later than July 28, 2000.

          2.  POSITION AND DUTIES; PURCHASE COMMITMENT. (a) During the Term the
     Executive shall serve as the Chief Executive Officer of the Company and as
     the Chairman of the Board; in each case with such duties and
     responsibilities as are customarily assigned to such positions, and such
     other duties and responsibilities not inconsistent therewith as may from
     time to time be assigned to him by the Board. As of the Effective Date, the
     Company shall cause the Executive to be elected as a member of the Board,
     to serve as a member of the class of directors with the longest tenure as
     of the Effective Date. Thereafter, while Executive is employed during the
     Term, the Company shall cause the Executive to be included in the slate of
     persons nominated to serve as directors on the Board and shall use its best
     efforts (including, without limitation, the solicitation of proxies) to
     have the Executive elected and reelected to the Board for the duration of
     the Term.  Upon any termination of his employment with the Company, the
     Executive shall

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     promptly resign from the Board.  While Executive is employed during
     the Term, the Executive shall report solely to the Board.

          (b)     During the Term, and excluding any periods of vacation and
     sick leave to which the Executive is entitled, the Executive shall devote
     his full attention and time during normal business hours to the business
     and affairs of the Company and, to the extent necessary to discharge the
     responsibilities assigned to the Executive under this Agreement, use the
     Executive's reasonable best efforts to carry out such responsibilities
     faithfully and efficiently. It shall not be considered a violation of the
     foregoing for the Executive to manage his personal investments or, subject
     to the approval of the Board, to serve on corporate, industry, civic or
     charitable boards or committees, so long as such activities do not
     significantly interfere with the performance of the Executive's
     responsibilities as an executive officer of the Company in accordance with
     this Agreement.

          (c)     During the Term, the Executive shall be based at the Company's
     principal headquarters in Dallas, Texas, except for travel reasonably
     required for the performance of the Executive's duties hereunder.

          (d)     On or prior to the Effective Date, the Executive shall
     purchase from the Company for his own account, and the Company shall sell
     to the Executive, that number of shares (rounded down to the nearest whole
     share) of the Company's common stock, par value $0.50 per share ("Company
     Stock"), which, when added to the shares of Company Stock currently owned,
     produces a total market value for the shares owned of $1,250,000, based on
     the sales price per share described in the succeeding sentence.  The sale
     price per share shall be the closing price per share of such shares on the
     New York Stock Exchange on July 26, 2000.  Such shares shall not be sold or
     otherwise disposed of during the Executive's employment with the Company.

          3.     COMPENSATION. (a) BASE SALARY. During the Term, the Executive
     shall receive an annual base salary ("Annual Base Salary") of $1,250,000.
     The Annual Base Salary shall be payable in accordance with the Company's
     regular payroll practice for its senior executives, as in effect from time
     to time. During the Term, The Annual Base Salary shall be reviewed by the
     Personnel and Compensation Committee of the Board (the "Compensation
     Committee") for possible increase at least annually, the first such review
     to be undertaken on or about July 1, 2001.  Any increase in the Annual Base
     Salary shall not limit or reduce any other obligation of the Company under
     this Agreement.  The Annual Base Salary shall not be reduced

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     below any such increased amount, and the term "Annual Base Salary" shall
     thereafter refer to the Annual Base Salary as so increased.

          (b)     ANNUAL CASH BONUS. For fiscal years during the Term, the
     Executive shall participate in annual cash incentive compensation plans, as
     adopted and approved by the Board or the Compensation Committee from time
     to time, with targets determined by the Compensation Committee (in
     consultation with the Executive for fiscal years beginning after 2000).
     The Executive's annual target bonus opportunity pursuant to such plans
     shall equal 100% of the Annual Base Salary in effect for the Executive at
     the beginning of such fiscal year, with a maximum potential award equal to
     200% of the Annual Base Salary in effect for the Executive at the beginning
     of such fiscal year.  With respect to the Company's 2000 fiscal year,
     unless the Executive is terminated for Cause (as hereinafter defined) prior
     to the payment date, the Executive shall receive a minimum cash bonus equal
     to 100% of the Annual Base Salary, which bonus shall be reduced by any
     amount of annual cash bonus earned by the Executive from his previous
     employer in respect of its current fiscal year.  Any cash bonuses payable
     to the Executive will be paid at the time the Company normally pays such
     bonuses to its senior executives.

          (c)     INITIAL OPTION GRANT. As of the Effective Date, the
     Compensation Committee shall grant to the Executive a ten-year nonqualified
     option (the "Option") to purchase 3,500,000 shares of Company Stock.  The
     Option shall have a per share exercise price equal to the closing price of
     the Company Stock on the New York Stock Exchange on the date hereof.
     Subject to the provisions hereof, the Option shall vest and become fully
     exercisable with respect to 20% of the shares subject thereto on each of
     the first five anniversaries of the Effective Date.  Notwithstanding the
     foregoing, the Option will become fully vested and exercisable if, during
     the Term, there occurs a "Change of Control" of the Company (as such term
     is defined in the Company's 1997 Equity Compensation Plan, hereinafter, a
     "Change of Control"), the Executive dies, becomes Disabled (as hereinafter
     defined), is terminated by the Company without Cause or the Executive
     voluntary resigns either for Good Reason (as hereinafter defined) or with
     the approval of the Board.  In the event of a termination of the
     Executive's employment by the Company for Cause, any unexercised portion of
     the Option (whether or not otherwise exercisable) shall immediately
     terminate. In the event of a termination of the Executive's employment by
     the Executive without Good Reason which is not approved by the Board, (A)
     the unvested portion of the Option shall immediately terminate, and (B) the
     vested portion of the Option shall remain exercisable for five (5) years
     following the Date of Termination (as hereinafter defined).  In the event
     of a termination of the Executive's employment by the Company without Cause
     or by the Executive which is either (x) for Good Reason or (y) approved by
     the Board, the Option shall remain exercisable for the remainder of its ten
     year term.  In the event of a termination of the Executive's

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     employment on account of the Executive's death or Disability, the Option
     shall remain exercisable for one year following the Date of Termination.
     Notwithstanding anything herein to the contrary, in no event will the
     Option be exercisable following the tenth anniversary of the Effective
     Date.  As promptly as practicable after the Effective Date, the Company
     shall, at its expense, cause the Company Stock subject to the Option to be
     registered under the Securities Act of 1933, as amended (the "Securities
     Act"), and registered or qualified under applicable state law, to be freely
     resold.  The Company shall thereafter use its best efforts to maintain the
     effectiveness of such registration and qualification for so long as the
     Executive holds the Option (or any portion thereof) or any of the Company
     Stock acquired pursuant thereto, or until such earlier date as such Company
     Stock may otherwise be freely sold under United States law.  The terms of
     the Option shall be set forth in, and governed by, an option agreement,
     substantially in the form of Exhibit A hereto.

          (d)     RESTRICTED STOCK UNIT GRANT. As of the Effective Date, the
     Compensation Committee shall grant to the Executive an aggregate of
     1,000,000 restricted Company Stock units (such units, together with any
     additional units credited hereunder, the "Restricted Stock Units").  Each
     Restricted Stock Unit shall at all times be deemed to have a value equal to
     the then-current fair market value of the Company Stock and shall be
     credited with any dividends paid with respect to the Common Stock prior to
     the redemption of the Restricted Stock Units.  Any such dividends shall be
     converted into a number of additional Restricted Stock Units equal to the
     aggregate dividend which would have been paid with respect to the number of
     Restricted Stock Units then credited to the Executive, divided by the
     closing price of the Company Stock on the New York Stock Exchange on the
     day on which such dividends are paid.  Any such additional Restricted Stock
     Units shall be allocated pro rata to the five vesting tranches described
     below and shall vest and otherwise be treated in the same manner as the
     Restricted Stock Units in such tranche.  Subject to the provisions hereof,
     20% of the Restricted Stock Units shall vest on each of the first five
     anniversaries of the Effective Date. Notwithstanding the foregoing, the
     Restricted Stock Units will become fully vested if, during the Term, there
     occurs a Change of Control, the Executive dies, becomes Disabled, is
     terminated by the Company without Cause or the Executive voluntary resigns
     either for Good Reason or with the approval of the Board. Upon any other
     termination of the Executive's employment, any unvested Restricted Stock
     Units shall be forfeited and, upon a termination of the Executive's
     employment for Cause, all Restricted Stock Units,

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     whether vested or unvested, shall be forfeited. As soon as practicable
     following any termination of the Executive's employment, the Company shall
     issue to the Executive, in cancellation of the Restricted Stock Units, a
     number of shares of Company Stock equal to the number of vested and
     non-forfeited Restricted Stock Units. In the event of any change in the
     Company Stock by reason of a stock dividend, stock split, acquisition,
     recapitalization, reclassification, merger, consolidation, combination or
     exchange of shares, spin-off or distribution to holders of Company Stock
     (other than normal cash dividends), the Compensation Committee shall adjust
     the Restricted Stock Units to the extent appropriate to prevent the
     enlargement or diminution of the Executives rights with respect to such
     Restricted Stock Units.  Notwithstanding the foregoing, in the event that,
     following the date hereof, the Executive receives from his current
     employer, any purchaser thereof or any affiliate of such employer or
     purchaser any compensation or other payment (whether in cash or other
     property), that is directly or indirectly related to any equity awards
     granted to the Executive by such employer, or in the event the Executive
     receives from any of the foregoing entities any other compensation, payment
     or benefits not currently forming a part of his compensation and benefits
     package with his current employer, the Executive shall forfeit a number of
     Restricted Stock Units with a value equal to the value of such
     compensation, payments and benefits (it being understood that any salary
     received by the Executive from his current employer with respect to the
     period commencing on the date hereof and ending on the Effective Date shall
     not be included in the calculation of any such reduction).  For purposes of
     the preceding sentence, each Restricted Stock Unit shall be deemed to have
     a value equal to the closing price of the Company Stock on the New York
     Stock Exchange on the date hereof and any forfeiture shall be allocated pro
     rata among the five tranches of Restricted Stock Units. The Executive shall
     promptly report the receipt of any such additional payment or benefits to
     the Company.  The Company shall, at its expense, cause the Company Stock to
     be issued pursuant to the Restricted Stock Units to be registered under the
     Securities Act and registered and qualified under applicable state law, to
     be freely resold.

          (e)     OTHER LONG-TERM INCENTIVE COMPENSATION. Commencing with the
     Company's 2002 fiscal year and annually thereafter while the Executive is
     employed during the Term, the Company shall grant to the Executive long-
     term incentive compensation awards (which may consist of stock options,
     long-term cash awards or other forms of long-term incentive compensation)
     with a present value (as determined by the Compensation Committee in
     consultation with a compensation consultant reasonably acceptable to the
     Executive) no less than 240% of the sum of the Executive's then-current
     Annual Base Salary plus target annual

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     bonus. Such awards shall have terms and conditions (including vesting
     schedules and acceleration provisions, if any) generally applicable to
     grants of such awards made to other senior Company executives; provided,
     however, all such awards shall become fully vested as of September 30, 2005
     if the Executive is employed by the Company on such date.

          (f)     OTHER BENEFITS. While the Executive is employed during the
     Term: (1) the Executive shall be entitled to participate in all tax-
     qualified and nonqualified savings, employee stock ownership and retirement
     plans and shall be entitled to participate in all fringe benefit and
     perquisite practices, policies and programs of the Company made available
     to the senior officers of the Company or to its Chief Executive Officer and
     (2) the Executive and/or the Executive's eligible dependents, as the case
     may be, shall be eligible for participation in, and shall receive all
     benefits under, all welfare benefit plans, practices, policies and programs
     provided by the Company, including, any medical (with COBRA equivalent
     premiums paid on a gross-up basis during any waiting period), prescription,
     dental, disability, employee life insurance, group life insurance,
     accidental death and travel accident insurance plans and programs to the
     same extent, and subject to the same terms and conditions, as are made
     available to the senior officers of the Company.

          (g)     VACATION; RELOCATION; TEMPORARY LIVING EXPENSES.
     The Executive shall be entitled to 5 weeks paid vacation per year. The
     Company shall reimburse the Executive, in accordance with the Company's
     relocation policy for senior executives, for expenses incurred in
     connection with the relocation of the Executive and his spouse to the
     Dallas, Texas area.  The Company shall also fully gross-up the Executive
     with respect to any taxes imposed on the Executive as a result of his
     receipt of the reimbursement described in the preceding sentence and this
     sentence. In addition, the Company shall reimburse the Executive for the
     reasonable temporary living expenses of the Executive and his spouse in the
     Dallas, Texas area, for up to one year from the date hereof.

          (h)     CHANGE OF CONTROL AGREEMENT.  Following the Effective Date,
     the Executive and the Company shall enter into a change of control
     agreement substantially similar to those which the Company has entered into
     with its other senior executives, it being understood that the Executive
     shall only receive whatever incremental payments or benefits are provided
     under such change of control agreement and that there shall be no
     duplication of payments or benefits under this Agreement and such change of
     control agreement.

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          (i)     SUPPLEMENTAL PENSION BENEFIT. (a) As of each of the first five
     anniversaries of the Effective Date, the Executive (if employed by the
     Company on such anniversary) shall accrue a supplemental pension benefit
     (the "Supplemental Pension Benefit") in an annual amount equal to two and
     one half percent (2.5%) of the Executive's "Average Final Compensation" (as
     such term is defined in the Company's Pension Plan as in effect on the
     Effective Date, but disregarding any limitations on compensation imposed by
     the Internal Revenue Code).  Therefore, if the Executive remains employed
     with the Company until the fifth anniversary of the Effective Date, the
     Executive's aggregate accrued Supplemental Pension Benefit will be 12.5% of
     Average Final Compensation.  The Executive shall be immediately vested in
     any benefit he accrues under this Section 3(i).  The amount of the
     Executive's Supplemental Pension Benefit shall be offset by any amounts
     payable under any qualified or nonqualified defined benefit plans of the
     Company.  The Supplemental Pension Benefit shall be payable in such form
     and at such time as the benefits payable under the Company's Benefit
     Restoration Plan or its qualified defined benefit plan and shall be
     actuarially adjusted so as to be the actuarial equivalent of the normal
     form of benefit payable under such qualified defined benefit pension plan.

          (b)     If the Executive's employment terminates by reason of death,
     his spouse will receive a spousal annuity for her life equal to the
     Supplemental Pension Benefit that would have been payable to the Executive
     if he had terminated his employment on the date immediately before his
     death and had elected to receive his Supplemental Pension Benefit in the
     form of a joint and 50% survivor annuity on the date the spousal annuity
     commences.  The amount of the spousal annuity will be reduced by the amount
     of any preretirement survivor benefit payable under the Company's qualified
     and nonqualified defined benefit plans.

          4.     TERMINATION OF EMPLOYMENT.  (a) DEATH OR DISABILITY.  The
     Executive's employment shall terminate automatically upon the Executive's
     death during the Term.  The Company shall be entitled to terminate the
     Executive's employment because of the Executive's Disability during the
     Term.  "Disability" means that the Executive is disabled within the meaning
     of the Company's long-term disability policy or, if there is no such policy
     in effect, that (i) the Executive has been substantially unable, for 120
     business days within a period of 180 consecutive business days, to perform
     the Executive's duties under this Agreement, as a result of physical or
     mental illness or injury, and (ii) a physician selected by the Company or
     its insurers, and reasonably acceptable to the Executive or the Executive's
     legal representative, has determined that the Executive is disabled.  A
     termina-

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     tion of the Executive's employment by the Company for Disability shall be
     communicated to the Executive by written notice, and shall be effective on
     the 30th day after receipt of such notice by the Executive (the "Disability
     Effective Time"), unless the Executive returns to full-time performance of
     the Executive's duties before the Disability Effective Time.

          (b) TERMINATION BY THE COMPANY. (i) The Company may terminate the
     Executive's employment during the Term for Cause or without Cause. "Cause"
     means that the Executive (A) has been convicted of a felony involving theft
     or moral turpitude, or (B) has engaged in conduct that constitutes willful
     gross neglect or willful gross misconduct with respect to his employment
     duties which in either case, results in, or can reasonably be expected to
     result in, material economic harm to the Company.  No act or failure to act
     on the part of the Executive shall be considered "willful" unless it is
     done, or omitted to be done, by the Executive in bad faith and without
     reasonable belief that the Executive's action or omission was in the best
     interests of the Company.

          (ii)     A termination of the Executive's employment for Cause shall
     not be effective unless it is accomplished in accordance with the
     following procedures.  The Board shall give the Executive written notice
     ("Notice of Termination for Cause") of its intention to terminate the
     Executive's employment for Cause, setting forth in reasonable detail the
     specific conduct of the Executive that it considers to constitute Cause and
     the specific provision(s) of this Agreement on which it relies, and stating
     the date, time and place of the Special Board Meeting for Cause.  The
     "Special Board Meeting for Cause" means a meeting of the Board called and
     held specifically and exclusively for the purpose of considering the
     Executive's termination for Cause, that takes place not less than thirty
     business days after the Executive receives the Notice of Termination for
     Cause.  The Executive shall be given an opportunity, together with counsel,
     to be heard at the Special Board Meeting for Cause.  The Executive's
     termination for Cause shall be effective when and if a resolution is duly
     adopted at the Special Board Meeting for Cause stating that, in the good
     faith opinion of a majority of the Board (other than the Executive), the
     Executive is guilty of the conduct described in the Notice of Termination
     for Cause and that such conduct constitutes Cause under this Agreement.

          (c)     GOOD REASON. (i) The Executive may, without liability to the
     Company, terminate employment for Good Reason or without Good Reason.
     "Good Reason" shall mean, without the Executive's consent, (a) the
     assignment to the Executive of any duties inconsistent in any material
     respect with his position

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     (including status, offices, titles and reporting relationships), authority,
     duties or responsibilities as contemplated by this Agreement, or any other
     action by the Company which results in a significant diminution in such
     position, authority, duties or responsibilities (excluding any isolated and
     inadvertent action not taken in bad faith) unless the action is remedied by
     the Company within fifteen (15) days after receipt of notice thereof given
     by the Executive; (b) any failure by the Company to comply with any of the
     provisions of this Agreement (other than an isolated and inadvertent
     failure not committed in bad faith) unless such action is remedied by the
     Company within thirty (30) days after receipt of notice thereof given by
     the Executive; or (c) the Executive being required to relocate to a
     principal place of employment outside of the Dallas metropolitan area.

          (ii)     A termination of employment by the Executive for Good Reason
     shall be effectuated by giving the Company written notice ("Notice of
     Termination for Good Reason") of the termination, setting forth in
     reasonable detail the specific conduct of the Company that constitutes Good
     Reason and the specific provision(s) of this Agreement on which the
     Executive relies. A termination of employment by the Executive for Good
     Reason shall be effective fifteen (15) days following the date when the
     Notice of Termination for Good Reason is given, unless the event
     constituting Good Reason is remedied by the Company in accordance with the
     foregoing.

          (iii)     A termination of the Executive's employment by the Executive
     without Good Reason shall be effected by giving the Company 30 days written
     notice of the termination.

          (d)     DATE OF TERMINATION.  The "Date of Termination" means the date
     of the Executive's death, the Disability Effective Time or the date on
     which the termination of the Executive's employment by the Company for
     Cause or without Cause or by the Executive for Good Reason or without Good
     Reason is effective.

          5.     OBLIGATIONS OF THE COMPANY UPON TERMINATION. (a) OTHER THAN FOR
     CAUSE, DEATH OR DISABILITY, OR FOR GOOD REASON. If, during the Term, the
     Company terminates the Executive's employment for any reason other than
     Cause or Disability, or the Executive terminates his employment for Good
     Reason, then, subject to Section 8 hereof and Section 12(h) hereof, the
     Company shall pay to the Executive, not later than 30 days following the
     Date of Termination, (i) a lump sum equal to the product of (A) the sum of
     the Executive's Annual Base Salary immediately prior to the Date of
     Termination, plus the greater of (1) the Executive's annual target bonus
     for the fiscal year in which the

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     Date of Termination occurs or (2) the annual bonus earned by the Executive
     from the Company for the fiscal year immediately preceding the fiscal year
     in which the Date of Termination occurs and (B) the lesser of (x) 3 and (y)
     the number of full and partial years remaining in the Term; (ii) any unpaid
     amounts of the Executive's Annual Base Salary and annual bonus for periods
     prior to the Date of Termination; and (iii) an amount equal to the product
     of (A) the Executive's annual target bonus for the fiscal year in which the
     Date of Termination occurs, and (B) a fraction, the numerator of which is
     the number of days in such fiscal year through the Date of Termination, and
     the denominator of which is 365. In addition, all of the Executive's then
     outstanding equity awards (other than the Option and Restricted Stock
     Units, which shall be treated in the manner set forth in Section 3 and
     Exhibit A hereof, as the case may be) shall be treated in accordance with
     the terms of the plan and agreements evidencing such equity awards. The
     Company shall also pay or provide to the Executive, in the event of such a
     termination (A) subject to Section 8 hereof, the benefits described in
     Section 3(f) hereof (other than benefits under tax-qualified plans and
     non-qualified retirement plans) for the lesser of three years or the
     remainder of the Term, and (B) all compensation and benefits payable to the
     Executive under the terms of the Company's compensation and benefit plans,
     programs or arrangements as in effect immediately prior to the Date of
     Termination.  In addition, in the event of such a termination, the
     Executive will continue to accrue benefits pursuant to Section 3(i) hereof
     as if the Executive had remained employed with the Company for the lesser
     of three years or the remainder of the Term and assuming that the
     Executive's annual compensation during such period equals the amount
     described in Section 5(a)(i)(A) above (and payment of such benefits shall
     commence at the end of such period).

          (b)     DEATH AND DISABILITY. If the Executive's employment is
     terminated by reason of the Executive's death or Disability during the
     Term, the Company shall pay to the Executive or, in the case of the
     Executive's death, to the Executive's designated beneficiaries (or, if
     there is no such beneficiary, to the Executive's estate or legal
     representative), in a lump sum in cash within 30 days after the Date of
     Termination, any portion of the Executive's Annual Base Salary and bonus
     through the Date of Termination that has not yet been paid.  The Company
     shall also pay or provide to the Executive, in the event of such a
     termination, all compensation and benefits payable to the Executive under
     the terms of the Company's compensation and benefit plans, programs or
     arrangements as in effect immediately prior to the Date of Termination. If
     the Executive's employment is terminated by reason of the Executive's death
     or Disability during the Term, all of the Executive's then outstanding
     equity awards (other than the Option and Restricted

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     Stock Units, which shall be treated in the manner set forth in Section 3
     and Exhibit A hereof, as the case may be) shall be treated in accordance
     with the terms of the plan and agreements evidencing such equity awards.

          (c)     BY THE COMPANY FOR CAUSE; BY THE EXECUTIVE OTHER THAN FOR GOOD
     REASON.  If the Executive's employment is terminated by the Company for
     Cause or the Executive voluntarily terminates employment other than for
     Good Reason during the Term then, (1) the Company shall pay to the
     Executive in a lump sum in cash within thirty (30) days after the Date of
     Termination, any portion of the Executive's Annual Base Salary and bonus
     earned through the Date of Termination that has not been paid; (2) all
     outstanding equity awards (other than the Option and Restricted Stock
     Units, which shall be treated in the manner set forth in Section 3 and
     Exhibit A hereof, as the case may be) shall be treated according to the
     provisions of the plan and agreements under which such awards were granted;
     and (3) the Company shall also pay or provide to the Executive all
     compensation and benefits payable to the Executive under the terms of the
     Company's compensation and benefit plans, programs or arrangements as in
     effect immediately prior to the Date of Termination.

               (d)     EXCISE TAX GROSS UP. If any payments or benefits received
     or to be received by the Executive in connection with the Executive's
     employment (whether pursuant to the terms of this Agreement or any other
     plan, arrangement or agreement with the Company, or any person affiliated
     with the Company) (the "Payments"), will be subject to the tax (the "Excise
     Tax") imposed by Section 4999 of the Internal Revenue Code of 1986, as
     amended (the "Code") (or any similar tax that may hereafter be imposed),
     the Company shall pay at the time specified below, an additional amount
     (the "Gross-Up Payment") such that the net amount retained by the
     Executive, after deduction of any Excise Tax on the Payments and any
     federal, state and local income tax and Excise Tax upon the payment
     provided for by this Subsection 5(d), shall be equal to the Payments.  For
     purposes of determining whether any of the Payments will be subject to the
     Excise Tax and the amount of such Excise Tax, (a) all Payments shall be
     treated as "parachute payments" within the meaning of Section 280G(b)(2) of
     the Code, and all "excess parachute payments" within the meaning of Section
     280G(b)(1) shall be treated as subject to the Excise Tax, unless in the
     opinion of tax counsel selected by the Company's independent auditors and
     acceptable to the Executive ("tax counsel"), such Payments (in whole or in
     part) do not constitute parachute payments, or such excess parachute
     payments (in whole or in part) represent reasonable compensation for
     services actually rendered within the meaning of Section 280G(b)(4) of the
     Code in excess of the base amount

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     within the meaning of Section 280G(b)(3) of the Code, or are otherwise not
     subject to the Excise Tax, (b) the amount of the Payments which shall be
     treated as subject to the Excise Tax shall be equal to the lesser of (1)
     the total amount of the Payments or (2) the amount of excess parachute
     payments within the meaning of Section 280G(b)(1) (after applying clause
     (a), above), and (c) the value of any non-cash benefits or any deferred
     payment or benefit shall be determined by the Company's independent
     auditors in accordance with the principles of Section 280G(d)(3) and (4) of
     the Code.  For purposes of determining the amount of the Gross-Up Payment,
     the Executive shall be deemed to pay federal income taxes at Executive's
     highest marginal rate of federal income taxation in the calendar year in
     which the Gross-Up Payment is to be made and state and local income taxes
     at Executive's highest marginal rate of taxation in the state and locality
     of Executive's residence on the Date of Termination (or, if there is no
     Date of Termination, the date on which the Excise Tax is determined), net
     of the maximum reduction in federal income taxes which could be obtained
     from deduction of such state and local taxes. In the event that the Excise
     Tax is subsequently determined to be less than the amount taken into
     account hereunder, the Executive shall repay to the Company at the time
     that the amount of such reduction in Excise Tax is finally determined the
     portion of the Gross-Up Payment attributable to such reduction (plus the
     portion of the Gross-Up Payment attributable to the Excise Tax and federal
     and state and local income tax imposed on the Gross-Up Payment being repaid
     by the Executive) plus interest on the amount of such repayment from the
     date the Gross-Up Payment was initially made to the date of repayment at
     the rate provided in Section 1274(b)(2)(B) of the Code (the "Applicable
     Rate").  In the event that the Excise Tax is determined to exceed the
     amount taken into account hereunder (including by reason of any payment the
     existence or amount of which cannot be determined at the time of the Gross-
     Up Payment), the Company shall make an additional Gross-Up Payment in
     respect of such excess (plus any interest payable with respect to such
     excess) at the time that the amount of such excess is finally determined.
     Any payment to be made under this paragraph shall be payable within five
     (5) days of the determination of tax counsel that such a payment is
     required hereunder and, if applicable, within five (5) days of a final
     determination that the Excise Tax is greater or less than initially
     calculated.

          6.     NON-EXCLUSIVITY OF RIGHTS.  Nothing in this Agreement shall
     prevent or limit the Executive's continuing or future participation in any
     plan, program, policy or practice provided by the Company or any of its
     affiliated companies for which the Executive may qualify nor shall anything
     in this Agreement limit or otherwise affect such rights as the Executive
     may have under any contract or agreement with the Company or any of its
     affiliated companies.  Vested benefits and

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<PAGE>
     other amounts that the Executive is otherwise entitled to receive under any
     plan, policy, practice or program of, or any contract of agreement with,
     the Company or any of its affiliated companies on or after the Date of
     Termination shall be payable in accordance with the terms of each such
     plan, policy, practice, program, contract or agreement, as the case may be,
     except as explicitly modified by this Agreement.

          7.     FULL SETTLEMENT. Except as provided herein, the Company's
     obligation to make the payments provided for in, and otherwise to perform
     its obligations under, this Agreement shall not be affected by any set-off,
     counterclaim, recoupment, defense or other claim, right or action that the
     Company may have against the Executive or others.  In no event shall the
     Executive be obligated to seek other employment or take any other action by
     way of mitigation of the amounts payable to the Executive under any of the
     provisions of this Agreement and such amounts shall not be reduced,
     regardless of whether the Executive obtains other employment.

          8.     CONFIDENTIAL INFORMATION; COMPETITION; SOLICITATION. (a) The
     Executive shall hold in a fiduciary capacity for the benefit of the Company
     all secret or confidential information, knowledge or data relating to the
     Company or any of its affiliated companies and their respective businesses
     that the Executive obtains during the Executive's employment by the Company
     or any of its affiliated companies and that is not public knowledge (other
     than as a result of the Executive's violation of this Section 8)
     ("Confidential Information"). The Executive shall not communicate, divulge
     or disseminate Confidential Information at any time during or after the
     Executive's employment with the Company, except with the prior written
     consent of the Company or as otherwise required by law or legal process.

          (b) For a period of two years after the Date of Termination, (if the
     Executive resigns without Good Reason or if the Executive is terminated by
     the Company with Cause prior to the end of the Term) or for the period
     commencing on the Date of Termination and ending on the earlier of (i)
     three years following such date or (ii) September 30, 2005 (in the event
     the Executive's employment is terminated by the Company other than for
     Cause or Disability or the Executive terminates his employment for Good
     Reason), the Executive shall not, without the written consent of the Board,
     directly or indirectly, (A) engage or be interested in (as owner, partner,
     stockholder, employee, director, officer, agent, consultant or otherwise),
     with or without compensation, any business which is in competition with any
     line of business actively being conducted on the Date of Termination by the
     Company or any of its subsidiaries or affiliates which accounted for 20% or
     more of the Com-

                                          13

<PAGE>
     pany's consolidated gross revenues for the fiscal year immediately
     preceding the Date of Termination; (B) hire any person who was employed by
     the Company or any of its subsidiaries or affiliates (other than persons
     employed in a clerical or other non-professional position) within the six-
     month period preceding the date of such hiring; or (C) solicit, entice,
     persuade or induce any person or entity doing business with the Company and
     its subsidiaries or affiliates, to terminate such relationship or to
     refrain from extending or renewing the same.  Nothing herein, however, will
     prohibit the Executive from acquiring or holding not more than one percent
     of any class of publicly traded securities of any such business; provided
     that such securities entitle the Executive to no more than one percent of
     the total outstanding votes entitled to be cast by security holders of such
     business in matters on which such security holders are entitled to vote.

          (c)     The Executive agrees that the restrictions set forth in
     Section 8(a) and 8(b) hereof are reasonable and necessary to protect the
     legal interests of the Company.  The Executive further agrees that the
     Company shall be entitled to injunctive relief in the event of any actual
     or threatened breach of such restrictions.  Without limiting the
     availability of injunctive relief, the Executive agrees that if the
     Executive's employment with the Company is terminated in a manner which
     entitles him to benefits under Section 5(a) hereof and it is the decision
     of the arbitrators in an arbitration proceeding conducted in accordance
     with Section 9 hereof that the Executive has violated any such restriction
     during the period commencing on the Date of Termination and ending on the
     earlier of (i) three years following such date or (ii) September 30, 2005,
     the Executive shall promptly repay to the Company any cash payments made to
     him pursuant to Section 5(a)(1) hereof and the benefits described in
     Section 3(f) hereof shall cease to be provided following such violation.

          9.     DISPUTE RESOLUTION. Except for the Company's right to seek
     injunctive relief as set forth in Section 8(c), all disputes arising under,
     related to, or in connection with this Agreement shall be settled by
     expedited arbitration conducted before a panel of three arbitrators sitting
     in Dallas, Texas, in accordance with the rules of the American Arbitration
     Association then in effect. The decision of the arbitrators in that
     proceeding shall be binding on the Company and the Executive. Judgment may
     be entered on the award of the arbitrators in any court having
     jurisdiction. All expenses of such arbitration, including legal fees, shall
     be borne by the non-prevailing party in such arbitration.

          10.     SUCCESSORS. (a) This Agreement is personal to the Executive
     and, without the prior written consent of the Company, shall not be
     assignable by the

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<PAGE>
     Executive otherwise than by will or the laws of descent and distribution.
     This Agreement shall inure to the benefit of and be enforceable by the
     Executive's legal representatives.

          (b)     This Agreement shall inure to the benefit of and be binding
     upon the Company and its successors and assigns.

          (c)     The Company shall require any successor (whether direct or
     indirect, by purchase, merger, consolidation or otherwise) to all or
     substantially all of the business and/or assets of the Company expressly to
     assume and agree to perform this Agreement in the same manner and to the
     same extent that the Company would have been required to perform it if no
     such succession had taken place. As used in this Agreement, the "Company"
     shall mean both the Company as defined above and any such successor that
     assumes and agrees to perform this Agreement, by operation of law or
     otherwise.

          11.     NO VIOLATIONS. As a material inducement to the Company's
     willingness to enter into this Agreement, the Executive represents to the
     Company that neither the execution of this Agreement by the Executive, the
     employment of the Executive by the Company nor the performance by the
     Executive of his duties hereunder will constitute a violation by the
     Executive of any employment, non-competition or other agreement to which
     the Executive is a party.

          12.     MISCELLANEOUS. (a) This Agreement shall be governed by, and
     construed in accordance with, the laws of the State of Texas, without
     reference to principles of conflict of laws. The captions of this Agreement
     are not part of the provisions hereof and shall have no force or effect.
     This Agreement may not be amended or modified except by a written agreement
     executed by the parties hereto or their respective successors and legal
     representatives.

          (b) All notices and other communications under this Agreement shall be
     in writing and shall be given by hand delivery to the other party or by
     registered or certified mail, return receipt requested, postage prepaid,
     addressed as follows:

                                          15

<PAGE>
                         If to the Executive:

                         Allen I. Questrom
                         c/o J. C. Penney Company, Inc.
                         6501 Legacy Drive
                         Plano, Texas  75024-3699

                         If to the Company:

                         J. C. Penney Company, Inc.
                         6501 Legacy Drive
                         Plano, Texas 75024-3699
                         Attention: General Counsel

     or to such other address as either party furnishes to the other in writing
     in accordance with this paragraph (b) of Section 12. Notices and
     communications shall be effective when actually received by the addressee.

          (c)     The invalidity or unenforceability of any provision of this
     Agreement shall not affect the validity or enforceability of any other
     provision of this Agreement. If any provision of this Agreement shall be
     held invalid or unenforceable in part, the remaining portion of such
     provision, together with all other provisions of this Agreement, shall
     remain valid and enforceable and continue in full force and effect to the
     fullest extent consistent with law.

          (d)     Notwithstanding any other provision of this Agreement, the
     Company may withhold from amounts payable under this Agreement all federal,
     state, local and foreign taxes that are required to be withheld by
     applicable laws or regulations.

          (e)     The Executive's or the Company's failure to insist upon strict
     compliance with any provisions of, or to assert any right under, this
     Agreement shall not be deemed to be a waiver of such provision or right or
     of any other provision of or right under this Agreement.

          (f)     The Executive and the Company acknowledge that this Agreement
     and Exhibit A hereto constitute the entire understanding of the parties
     with respect to the subject matter hereof and supersede any other prior
     agreement or other

                                          16

     understanding, whether oral or written, express or implied, between them
     concerning, related to or otherwise in connection with, the subject matter
     hereof and that, following the date hereof, no such agreement or
     understanding shall be of any further force or effect.

          (g)     The rights and benefits of the Executive under this Agreement
     may not be anticipated, assigned, alienated or subject to attachment,
     garnishment, levy, execution or other legal or equitable process except as
     required by law. Any attempt by the Executive to anticipate, alienate,
     assign, sell, transfer, pledge, encumber or charge the same shall be void.
     Payments due hereunder shall not be considered assets of the Executive in
     the event of insolvency or bankruptcy.

          (h)     In connection with any termination of the Executive's
     employment, the Executive and the Company agree to execute a customary
     mutual release (in the form attached hereto as Exhibit B) from liability
     and it is understood that no payments shall be made pursuant to Section
     5(a)(i) through (a)(iii) hereof prior to the expiration of the required
     revocation period with respect to such release.

          (i)     The Company and the Executive agree to fully cooperate with
     respect to the timing and content of any public announcement regarding the
     hiring of the Executive or the execution of this Agreement.

          (j)     To the extent necessary to effectuate the terms of this
     Agreement, terms of this Agreement which must survive the termination of
     the Executive's employment or the termination of this Agreement shall so
     survive.

          (k)     This Agreement may be executed in several counterparts, each
     of which shall be deemed an original, and said counterparts shall
     constitute but one and the same instrument.

          (l)     The Company shall pay all reasonable legal fees and expenses
     incurred by the Executive in connection with the preparation and
     negotiation of this Agreement, up to a maximum of $150,000.

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<PAGE>
          IN WITNESS WHEREOF, the Executive has hereunto set the Executive's
     hand and, pursuant to the authorization of its Board, the Company has
     caused this Agreement to be executed in its name on its behalf, all as of
     the day and year first above written.

                               J. C. PENNEY COMPANY, INC.




                               By:_____/s/ Jane C. Pfeiffer_______
                               Title:_____Board Director____________



                               By:_____/s/ Charles S. Sanford_____
                               Title:_____Board Director____________



                                   ____/s/ A. I. Questrom___________
                                             EXECUTIVE


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