MDC HOLDINGS INC
8-K, 1998-01-14
OPERATIVE BUILDERS
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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                       
                                       
                                       
                                   FORM 8-K
                                       
                                       
                                       
                CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES ACT OF 1934
                                       
                                       
    DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):     January 14, 1998
                                       
                                       
                             M.D.C. Holdings, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)
                                       
                                       
                                       
                                       
             Delaware                 1-8951                  84-0622967
         -----------------     -----------------------     -------------------
         (State or other       (Commission file number)    (I.R.S. employer
         jurisdiction of                                   identification no.)
         incorporation)

           3600 South Yosemite Street, Suite 900, Denver, Colorado   80237
           ------------------------------------------------------- ---------
           (Address of principal executive offices)                (Zip code)


    Registrant's telephone number, including area code:      (303) 773-1100
    -----------------------------------------------------------------------
                                       
                                       
                                       
                                       
                                Not Applicable
         -------------------------------------------------------------
        (Former name or former address, if changed since last report.)

<PAGE>

ITEM 5.  OTHER EVENTS

     On October 1, 1997, the Company entered into Employment Agreements with
Larry A. Mizel, Chairman of the Board and President of the Company and David D.
Mandarich, Executive Vice President-Real Estate and Chief Operating Officer of
the Company.  Copies of the Employment Agreements are attached to this Form 
8-K as Exhibits 99.1 and 99.2, respectively.

      On January 14, 1998,  the Company  published a News Bulletin reporting
the Company's sales and backlog for the fourth quarter and  full year ended
December 31, 1997, a copy of which is attached to this Form 8-K as Exhibit 99.3

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

ITEM 7.   FINANCIAL STATEMENTS AND EXHIBITS

     (a)  Financial statements of business acquired

          Not applicable

     (b)  Pro-forma financial information

          Not applicable

     (c)  Exhibits

          99.1  Employment Agreement between the Company and Larry A. Mizel
                dated October 1, 1997.

          99.2  Employment Agreement between the Company and David D. Mandarich
                dated October 1, 1997.

          99.3  News Bulletin reporting the Company's sales, closings and
                backlog for the fourth quarter and year ended December 31, 1997.


                                       M.D.C. HOLDINGS, INC.


                                       /s/ Paris G. Reece III

                                       By: Paris G. Reece III
                                       Senior Vice President and
                                       Chief Financial Officer

Dated: January 14, 1998



<PAGE>
                                       
                                EMPLOYMENT AGREEMENT

          AGREEMENT, dated as of October 1, 1997, by and between M.D.C. 
Holdings, Inc. (the "Company"), and David D. Mandarich (the "Executive").

          WHEREAS, the Executive has served the Company in various capacities 
for over twenty years;

          WHEREAS, the Company desires to assure itself of the services of 
the Executive for the period provided in this Agreement; and 

          WHEREAS, the Executive is willing to serve in the employ of the 
Company for such period upon the terms and conditions hereinafter provided;

          NOW, THEREFORE, in consideration of Executive's past, present and 
future performance of services for the Company and in consideration of the 
mutual promises and agreements hereinafter set forth, the Company and the 
Executive agree as follows:

          1.   EMPLOYMENT AND DUTIES.  The Company shall employ the 
Executive, and the Executive shall be employed by the Company, as Executive 
Vice President-Real Estate and Chief Operating Officer, at the Company's 
headquarters in Denver, Colorado (or such other location as the Executive and 
Company may agree) for the term of this Agreement.  In this capacity, the 
Executive shall perform such services, consistent with his office, as from 
time to time shall be assigned to him by the Board of Directors of the 
Company, devoting such time and effort to manage, operate and direct the 
activities of the Company and perform all of the functions of the offices 
held by him, as directed by the Board of Directors from time-to-time; 
provided however that the Executive may also engage in other activities 
(except activities which are in direct conflict with the business of the 
Company) consistent with his prior practices while employed by the Company, 
so long as such activities do not adversely affect the performance by the 
Executive of his duties and responsibilities hereunder.

          2.   TERM.  The term of the Executive's employment hereunder shall 
begin on October 1, 1997 and shall continue through September 30, 2002 (the 
"Initial Term"); provided, however, that the term of employment shall be 
automatically extended beyond the Initial Term for successive two-year 
periods (each, an "Additional Term") unless the Company or the Executive 
shall give written notice to the other party hereto of its or his intent to 
terminate this Agreement at the end of the then current Term, such notice to 
be given at least six months prior to the expiration of the Initial Term or 
any extension thereof (the Initial Term and any and all Additional Terms are 
hereinafter collectively referred to as the "Employment Term").

          3.   COMPENSATION AND BENEFITS.

               (a)  BASE SALARY.  During each calendar year of the Employment 
Term, the Company shall pay the Executive a base salary at a rate of not less 
than $500,000 per year 

<PAGE>

(the "Base Salary"), payable in substantially equal semi-monthly 
installments. Not less frequently than annually, Executive will be eligible 
for periodic increases in Base Salary under the Company's normal policies and 
procedures for executive salary increases which currently provide for annual 
reviews of executive salaries.  Executive's Base Salary for any year may not 
be reduced below the Executive's Base Salary for the prior year without the 
consent of both Executive and the Company; provided, however, that in the 
event that the base salaries of all Senior Executive Officers of the Company 
(as hereinafter defined) are reduced below their base salaries for the 
current or prior year, the Executive's Base Salary shall be proportionately 
reduced without his consent.  For purposes of this Agreement, the "Senior 
Executive Officers" of the Company shall be the ten officers of the Company 
having the highest annual base salaries.

               (b)  ANNUAL INCENTIVE COMPENSATION.  For calendar year 1997 
and the remainder of the Employment Term, Executive will participate in the 
Company's Executive Officer Performance Based Compensation Plan as it may be 
amended, and any successor or supplementary incentive compensation plans 
established by the Company (the "Performance Plans") and shall be entitled to 
incentive payments as provided thereunder and as otherwise provided by the 
Company.  The payments the Executive is entitled to receive under the 
Performance Plans and this Section 3(b) shall be referred to herein as the 
"Annual Incentive Compensation" for the year to which they are attributable, 
regardless of the year in which they are paid.

               (c)  LONG-TERM INCENTIVE COMPENSATION.  The Executive shall 
participate in the Company's Employee Equity Incentive Plan, as it may be 
amended, and any successor or supplementary compensation and incentive plans 
or programs established by the Company (the "Equity Plans").

               (d)  RETIREMENT BENEFIT.  The Company shall pay the Executive 
a retirement benefit ("Retirement Benefit") as hereinafter defined in 
consideration of the Executive's past, present and future services to the 
Company.  Except as otherwise expressly provided in Section 4, the Retirement 
Benefit shall be paid in monthly installments commencing on the first day of 
the month following the last day of the Employment Term (the "Commencement 
Date") and shall continue for the duration of Executive's lifetime.  The 
monthly installments shall be based upon an annual amount determined as 
follows:  the Retirement Benefit for each year shall be equal to seventy 
percent (70%) of the Executive's highest Base Salary during the final three 
(3) years of the Employment Term.  Notwithstanding the preceding or any other 
provision of this Agreement to the contrary, the Retirement Benefit shall be 
payable only if the Executive continues to be employed hereunder for the 
duration of the Initial Term or if the Executive's employment is terminated 
hereunder prior to the expiration of the Initial Term due to (1) the 
Executive's election to terminate his employment pursuant to Section 4(d)(ii) 
hereof, (2) the Executive's death or his becoming Totally Disabled (as 
defined in Section 4(a)(i) hereof) or (3) a termination by the Company 
without Cause (as defined in Section 4(b) hereof).

               (e)  MEDICAL INSURANCE BENEFITS.  During the Employment Term 
and for the duration of Executive's lifetime after the Commencement Date, the 
date Executive becomes Totally Disabled, the date of Executive's termination 
without Cause or Executive's election to 

                                      -2-
<PAGE>

terminate his employment pursuant to Section 4(d)(ii) hereof, as the case may 
be, the Company shall pay for and make available medical insurance coverage 
for Executive for the duration of Executive's life.  The medical insurance 
coverage shall provide coverage and benefits that are at least comparable to 
that provided to actively employed Senior Executive Officers of the Company.  
After the Executive is eligible for Medicare and the Company becomes a 
secondary payor (or its equivalent) pursuant to Medicare or other applicable 
law, the Company shall provide and pay for secondary medical insurance 
coverage so that the combined primary and secondary coverage is equivalent to 
that provided to actively employed Senior Executive Officers of the Company.  
In addition such medical insurance shall provide comparable coverage for:  
(i) Executive's spouse for the duration of Executive's life and if she 
survives him for an additional twenty-four months after Executive's death; 
and (ii) each of Executive's children until such child is no longer a 
"dependent" of the Executive, as defined in Section 152 of the Internal 
Revenue Code of 1986, as amended (the "Internal Revenue Code"); provided, 
however, that the medical coverage under this Section 3(e) for the 
Executive's spouse and children shall in no event extend beyond five years 
after the commencement of the Executive's Retirement Benefit.

               (f)  EXPENSE REIMBURSEMENT.  The Company promptly shall pay, 
or reimburse the Executive for, all ordinary and necessary business expenses 
incurred by him in the performance of his duties hereunder including, but not 
limited to, expenses and dues associated with Executive's involvement with 
professional, industry, community, civic and charitable organizations, 
provided that the Executive properly accounts for all such expenses in 
accordance with Company policy.

               (g)  M.D.C. EXECUTIVE OPTION PURCHASE PROGRAM.  From time to 
time, Executive may borrow, and the Company shall lend to Executive on the 
terms provided pursuant to the M.D.C. Holdings, Inc. Executive Option 
Purchase Program, up to an aggregate of $1,000,000 for the purpose of (i) 
exercising options to purchase the Company's stock, and (ii) payment of any 
taxes payable by Executive arising from the exercise of such options.  The 
Executive Option Purchase Program shall be extended beyond the expiration of 
the Employment Term, if necessary, to permit Executive to borrow funds for 
the purpose of exercising any unexpired options and paying taxes arising from 
the exercise of such options.

               (h)  OTHER BENEFITS PLANS, FRINGE BENEFITS AND VACATIONS.  The 
Executive shall be eligible to participate in each of the Company's present 
employee benefit plans, policies or arrangements and any such plans, policies 
or arrangements that the Company may maintain or establish during the 
Employment Term and receive all fringe benefits and vacations for which his 
position makes him eligible in accordance with the Company's policies and the 
terms and provisions of such plans, policies or arrangements including, but 
not limited to, the following:

                    (i)  The Company shall provide the Executive with a car 
allowance of $1,000 per month.

                                      -3-
<PAGE>

                    (ii)  The Company shall reimburse the Executive up to 
$10,000 per year for the expenses associated with the Executive's financial 
planning and/or tax preparation services provided by independent outside 
advisors or accountants.

                    (iii) The Company shall reimburse Executive for 
monthly dues and assessments paid by Executive for one (1) golf or country 
club designated by Executive, it being understood that Executive owns such 
membership.  Direct expenses associated with business functions at such club 
will be reimbursed in accordance with the Company's standard procedures.

                    (iv)  The Company shall reimburse Executive for physical 
examinations to be conducted by a qualified medical physician of Executive's 
choice, to a maximum amount of $3,000 annually.

                    (v)   The Company shall provide to the Executive (whether 
through insurance or otherwise) long-term disability benefits in an amount 
such that the after-tax amount per year received by the Executive shall be 
equal to the after-tax amount of the Executive's Base Salary in effect for 
the year in which the Executive becomes disabled.  Such disability benefit 
shall be payable monthly, until the earlier of (1) the end of the Executive's 
disability or (2) the Commencement Date of the Executive's Retirement Benefit.

                    (vi)  The Company shall, to the fullest extent permitted 
by Section 145 of the General Corporation Law of the State of Delaware, as 
the same may be amended and supplemented, or by any successor thereto, 
indemnify the Executive from and against any and all of the expenses, 
liabilities or other matters referred to in or covered by said Section.  The 
Company shall advance expenses to the fullest extent permitted by said 
Section.  The Company shall cover the Executive under such insurance policies 
as the Company may procure for executive liability and indemnification 
insurance, to the same extent and providing limits of liability, deductibles 
and exclusions as may be provided for the Company's Senior Executive Officers 
and outside directors.  These covenants shall survive termination of this 
Agreement for any reason for a period of five years from the date of such 
termination.

                    (vii) Each calendar year during the Employment Term, but
without carryover from year to year (regardless of the Company's general 
vacation policy), Executive shall be entitled to vacation of not less than: 
four weeks if the Executive has been employed by the Company for less than 22 
years; five weeks if the Executive has been employed by the Company for at 
least 22 years but less than 25 years; and six weeks if the Executive has 
been employed by the Company for at least 25 years.

                    The Company shall not terminate or change, in such a way 
as to affect adversely the Executive's rights or reduce his benefits under 
any Company benefit plan, policy or arrangement now in effect or which may 
hereafter be established and in which the Executive is eligible to 
participate, including, without limitation, the Executive Officer Performance 
Based Compensation Plan, the Company's Equity Plans, the Retirement Benefit, 
life insurance, medical and disability plans, unless such plan, policy or 
arrangement is similarly 

                                      -4-
<PAGE>

terminated or changed with respect to all of the Company's other Senior 
Executive Officers who are covered under such plan, policy or arrangement or 
who have a similar plan, policy or arrangement with the Company; provided, 
however, that the Company may not in any event reduce or terminate the 
Retirement Benefit or change the Retirement Benefit in such a way as to 
adversely affect the Executive's rights.

          4.   TERMINATION.

               (a)  DEATH AND DISABILITY.

                    (i)   The Executive's employment hereunder and the 
Employment Term shall terminate upon his death or upon his becoming Totally 
Disabled.  For purposes of this Agreement, the Executive shall be "Totally 
Disabled" if he is physically or mentally incapacitated so as to render him 
incapable of performing his usual and customary duties as an executive for 
more than 150 consecutive days.  The Executive's receipt of Social Security 
disability benefits shall be deemed conclusive evidence of Total Disability 
for purposes of this Agreement; provided, however, that in the absence of his 
receipt of such Social Security benefits, the Board of Directors of the 
Company may, in its reasonable discretion, but based upon appropriate medical 
evidence, determine that the Executive is Totally Disabled.

                    (ii)  In the event of the Executive's death (while Totally
Disabled or otherwise) after his Retirement Benefit has commenced to be paid, 
the Company shall continue to pay such Retirement Benefit to his Beneficiary 
until five years after such commencement.  If the Executive's Retirement 
Benefit pursuant to Section 3(d) hereof has not commenced to be paid on the 
date of his death, such benefit shall commence to be paid to his Beneficiary 
on the first day of the month next following his date of death, as if such 
payments had commenced at his Commencement Date and shall continue for five 
years after his date of death.  For purposes of this Agreement, the 
Executive's "Beneficiary" shall be deemed to be his spouse; if his spouse 
predeceases him (or if he is not married at the time of his death), his 
Beneficiary shall be deemed to be his estate.

                    (iii) If Executive dies or becomes Totally Disabled 
during the Employment Term, the Executive or his estate, as the case may be, 
shall be entitled to receive all benefits earned under the Performance Plans 
and Equity Plans as and for so long as provided in such plans.

               (b)  FOR CAUSE.  The Executive's employment hereunder may be 
terminated for Cause.  For purposes of this Agreement, the term "Cause" shall 
mean:  (i) the Executive's willful refusal to perform material duties 
reasonably required or requested of him hereunder (other than as a result of 
total or partial incapacity due to physical or mental illness) by the Board 
of Directors for 30 days after having received written notice of such refusal 
from the Board of Directors and having failed to commence to perform such 
duties within such period, (ii) the Executive's commission of material acts 
of fraud, dishonesty or misrepresentation in the performance of his duties 
hereunder, (iii) any final, non-appealable conviction of Executive for an act 
or acts on the Executive's part constituting a felony under the laws of the 
United States or any state thereof which results or was intended to result 
directly or indirectly in gain or personal enrichment by Executive at the 
expense of the Company, or (iv) any material uncured breach of 

                                      -5-
<PAGE>

the provisions of Sections 5(a) and 5(b) hereof which continues for 30 days 
after the Executive has received written notice of such breach.  If the 
Executive's employment is terminated for Cause, Executive shall be entitled 
only to the amount of his Base Salary earned through the date of termination, 
and shall not be entitled to any other amounts or benefits hereunder, 
including, but not limited to, his Retirement Benefit, incentive 
compensation, or medical insurance.

               (c)  WITHOUT CAUSE.  If the Executive's employment hereunder 
is terminated without Cause (which shall include, without limitation, the 
Company's election not to renew this Agreement pursuant to Section 2 hereof, 
the Company's termination of the Performance Plans or the Company's amendment 
of the Performance Plans to provide for payments to Executive in any calendar 
year which are less than the amount calculated in accordance with Article III 
of the Executive Officer Performance Plan adopted by the Company's 
shareholders on June 24, 1994, unless such termination or amendment similarly 
applies to all Senior Executive Officers of the Company) as soon as 
practicable (but not later than 30 days) after such termination, he shall 
receive a lump sum cash payment equal to the sum of:  (i) if such termination 
occurs during the Employment Term, an amount equal to the aggregate Base 
Salary earned by him during the three years prior to such termination; and 
(ii) if such termination occurs during the Employment Term, an amount equal 
to one hundred percent (100%) of the Annual Incentive Compensation which the 
Executive was paid pursuant to Section 3(b) hereof for the year prior to that 
in which such termination occurs.  In addition, the Company shall pay 
Executive the Retirement Benefit payable in accordance with Section 3(d), 
commencing on the date of termination and the vesting of all options, 
dividend equivalents and other rights granted to Executive under the Equity 
Incentive Plans and any other Company plans shall be accelerated so as to 
permit Executive fully to exercise all outstanding options and rights, if 
any, granted to Executive during the Employment Term pursuant to such plans.  
The Company shall also provide Executive and his spouse and dependents the 
medical insurance benefits described in Section 3(c).

               (d)  CHANGE IN CONTROL.

                    (i)  If a Change in Control Event (as defined in Appendix 
A hereto) occurs, all options, dividend equivalents and other rights granted 
to Executive under the Equity Incentive Plans and any other Company plans 
shall be accelerated and shall become exercisable immediately prior to the 
occurrence of the transaction giving rise to the Change in Control Event at 
Executive's election, so as to permit Executive fully to exercise all 
outstanding options and rights.  In the event that such transaction fails to 
be consummated, Executive's election pursuant hereto shall be of no effect 
and Executive's options shall remain subject to the restrictions to which 
they were originally subject.

                    (ii) If a Change in Control Event or a Material Change 
(as defined in Appendix A hereto) occurs, the Executive shall, if he so 
elects by written notice to the Company within two years after such Change in 
Control Event or Material Change, be entitled to terminate his employment, if 
not already terminated by the Company.  In the event of either the 
Executive's election hereunder to terminate his employment due to such Change 
in Control Event or Material Change, or a termination of employment by the 
Company without Cause upon or

                                      -6-
<PAGE>

within two years following the Change in Control Event, then (A) the 
Executive shall receive the amounts set forth in Section 4(c) above, and in 
either case, as if the Company had terminated his employment without Cause; 
(B) the Executive shall be entitled to the accelerated vesting of all options 
and rights as provided in paragraph 4(d)(i) above and, at Executive's 
election, in the event the Change in Control Event involves a two-tier tender 
offer, the Company will pay Executive the difference between the exercise 
price of the otherwise unvested options and the price offered in the first 
tier, or adjust the option terms to provide Executive new options with an 
equivalent value; and (C) with respect to the Retirement Benefit, either (1) 
the Company shall establish an irrevocable grantor trust (hereinafter 
referred to as the "Rabbi Trust"), in conformance with the model trust set 
forth in IRS Revenue Procedure 92-64, with a national bank serving as 
trustee, and shall contribute to the Rabbi Trust an amount equal to the 
actuarial present value (determined on the basis of the applicable mortality 
table and applicable interest rate as specified in Section 417(e)(3) of the 
Internal Revenue Code as of the effective date of the Executive's termination 
date) of the Retirement Benefit payments payable to the Executive under 
Section 3(d), commencing on his termination date, or (2) the Company shall, 
if it so elects, pay to the Executive, in a lump sum cash payment, the amount 
that otherwise would be required to be contributed to the Rabbi Trust, and 
any such lump sum cash payment to the Executive shall be in complete 
discharge of the Company's obligation with respect to the Executive's 
Retirement Benefit.  Such contribution to the Rabbi Trust or such lump sum 
cash payment to the Executive, as the case may be, shall be made within 30 
days after the Executive's election hereunder to terminate his employment or 
his termination by the Company without Cause.  If the Rabbi Trust is 
established, all fees and expenses of the trustee of the Rabbi Trust, and any 
and all taxes incurred on the income of the Rabbi Trust's assets, shall be 
paid by the Company and shall not be charged against or paid by the Rabbi 
Trust.

                       (iii)  Notwithstanding anything to the contrary 
herein, if the aggregate amounts payable pursuant to subparagraph (ii) of 
this paragraph (d), either alone or together with any other payments which 
the Executive has the right to receive either directly or indirectly from the 
Company or any of its affiliates, would be subject to an excise tax as an 
"excess parachute payment" under Section 4999 of the Internal Revenue Code, 
the Executive hereby agrees that such aggregate amounts payable hereunder 
shall be paid in annual installments over the shortest period of time over 
which such aggregate amounts may be paid and not be treated as "excess 
parachute payments" under Section 4999.  All determinations called for in 
this subparagraph (iii) shall be made by Price Waterhouse, L.L.P. or such 
other independent public accounting firm with a national reputation as shall 
be selected by the Company.  The Company shall bear all costs associated with 
obtaining such determinations.

          5.   COVENANTS.

               (a)  CONFIDENTIALITY.  The Executive agrees that, during or at 
any time after the Employment Term, he shall not divulge, furnish or make 
accessible to any person, corporation, partnership, trust or other 
organization or entity, any information, trade secrets, technical data or 
know-how relating to the business, business practices, methods, 
attorney-client  communications, pending or contemplated acquisitions or 
other transactions, products, processes, equipment or any confidential or 
secret aspect of the business of the Company without the prior

                                      -7-
<PAGE>

written consent of the Company, unless such information shall have become 
public knowledge or shall have become known generally to competitors of the 
Company through sources other than the Executive.

               (b)  COMPETITIVE ACTIVITY.  Until the end of the Employment 
Term, and for a period of eighteen months beginning on (1) the last day of 
the Employment Term or (2) a termination of the Executive's employment by the 
Company for Cause, the Executive shall not, without the written consent of 
the Board of Directors of the Company, directly or indirectly, knowingly 
engage or be interested in (as owner, partner, shareholder, employee, 
director, officer, agent, consultant or otherwise), with or without 
compensation, any business whose principal activities are in competition with 
any substantial line of business actively being conducted by the Company 
during the Employment Term and such eighteen month period.  Nothing herein, 
however, shall prohibit the Executive from acquiring or holding not more than 
ten percent (10%) of any class of publicly-traded securities of any such 
business.

               (c)  REMEDY FOR BREACH.  The Executive acknowledges that the 
provisions of this Section 5 are reasonable and necessary for the protection 
of the Company and that the Company will be irrevocably damaged if such 
covenants are not specifically enforced.  Accordingly, the Executive agrees 
that, in addition to any other relief to which the Company may be entitled, 
the Company shall be entitled to seek and obtain injunctive relief (without 
the requirement of any bond) from a court of competent jurisdiction for the 
purposes of restraining the Executive from any actual or threatened breach of 
such covenants.

          6.   MISCELLANEOUS.

               (a)  GOVERNING LAW.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of Delaware applicable to 
agreements made and to be performed in that State.

               (b)  NOTICES.  Any notice, consent or other communication made 
or given in connection with this Agreement shall be in writing and shall be 
deemed to have been duly given when delivered by United States registered or 
certified mail, return receipt requested, to the parties at the following 
addresses or at such other address as a party may specify by notice to the 
other.

               TO THE EXECUTIVE:
               
               David D. Mandarich
               c/o M.D.C. Holdings, Inc.
               3600 South Yosemite Street, Suite 900
               Denver, Colorado  80237
               
               with a copy to
               
                                      -8-
<PAGE>

               David D. Mandarich
               5 Cherry Hills Farm Court
               Englewood, Colorado  80110-7100
               
               TO THE COMPANY:
               
               M.D.C. Holdings, Inc.
               3600 South Yosemite Street, Suite 900
               Denver, Colorado  80237
               
               Attention:  Michael Touff, General Counsel
               
               (c)  ENTIRE AGREEMENT; AMENDMENT.  This Agreement shall 
supersede any and all existing agreements between the Executive and the 
Company or any of its affiliates or subsidiaries relating to the terms of his 
employment.  It may not be amended except by a written agreement signed by 
both parties.

               (d)  WAIVER.  The failure of a party to insist upon strict 
adherence to any term of this Agreement on any occasion shall not be 
considered a waiver thereof or deprive that party of the right thereafter to 
insist upon strict adherence to that term or any other term of this Agreement.

               (e)  ASSIGNMENT.  Except as otherwise provided in this 
paragraph, this Agreement shall inure to the benefit of and be binding upon 
the parties hereto and their respective heirs, representatives, successors 
and assigns. This Agreement shall not be assignable by the Executive, and 
shall be assignable by the Company only to any corporation or other entity 
resulting from the reorganization, merger or consolidation of the Company 
with any other corporation or entity or any corporation or entity to which 
the Company may sell all or substantially all of its assets, and it must be 
so assigned by the Company to, and accepted as binding upon it, by such other 
corporation or entity in connection with any such reorganization, merger, 
consolidation or sale.

               (f)  LITIGATION COSTS.  In the event that the Executive shall 
successfully prosecute a proceeding to enforce any provision of this 
Agreement, in addition to any other relief awarded the Executive in such 
action, the parties agree that the decision rendered shall award the 
Executive all of his attorneys' fees, disbursements and other costs incurred 
by the Executive in prosecuting such case.

               (g)  SEVERABILITY.  If any provision of this Agreement is 
invalid or unenforceable, the balance of the Agreement shall remain in 
effect, and if any provision is inapplicable to any person or circumstance, 
it shall nevertheless remain applicable to all other persons and 
circumstances.

                                      -9-
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have duly executed this 
Agreement, including Appendix A hereto, as evidence of their adoption this 
21st day of October, 1997.

                                M.D.C. HOLDINGS, INC.

                                By: /s/ Paris G. Reece IV
                                    ------------------------------------------
                                Name:  Paris G. Reece IV
                                      ----------------------------------------

                                Title: Senior Vice President
                                       ---------------------------------------

                                EXECUTIVE

                                    /s/ David D. Mandarich
                                ----------------------------------------------
                                Name:   David D. Mandarich








                                      -10-
<PAGE>

                                   APPENDIX A
                                          
     This Appendix A is attached to and shall form a part of the Employment 
Agreement (the "Agreement"), dated as of October 1, 1997, by and between 
M.D.C. HOLDINGS, INC. (the "Company"), and DAVID D. MANDARICH (the 
"Executive").

     (a)  For purposes of the Agreement, a "Change in Control Event" shall 
occur if:

          (i)   a report on Schedule 13D is filed with the Securities and 
Exchange Commission pursuant to Section 13(d) of the Securities Exchange Act 
of 1934 (the "Exchange Act") disclosing that any person (within the meaning 
of Section 13(d) of the Exchange Act), other than the Company (or one of its 
subsidiaries) or any employee benefit plan sponsored by the Company (or one 
of its subsidiaries), or any director of the Company as of the date of the 
Agreement or affiliate of such director, is the beneficial owner, directly or 
indirectly, of twenty percent (20%) or more of the combined voting power of 
the then-outstanding securities of the Company;

          (ii)  any person (within the meaning of Section 13(d) of the 
Exchange Act), other than the Company (or one of its subsidiaries) or any 
employee benefit plan sponsored by the Company (or one of its subsidiaries), 
or any director of the Company as of the date of the Agreement or affiliate 
of such director, shall purchase securities pursuant to a tender offer or 
exchange offer to acquire any common stock of the Company (or securities 
convertible into common stock) for cash, securities or any other 
consideration, provided that after consummation of the offer, the person in 
question is the beneficial owner (as such term is defined in Rule 13d-3 under 
the Exchange Act), directly or indirectly, of twenty percent (20%) or more of 
the combined voting power of the then outstanding securities of the Company 
(as determined under paragraph (d) of Rule 13d-3 under the Exchange Act, in 
the case of rights to acquire common stock);

          (iii) the stockholders of the Company shall approve: (A) any 
consolidation or merger of the Company (1) in which the Company is not the 
continuing or surviving corporation; or (2) pursuant to which shares of 
common stock of the Company would be converted into cash, securities or other 
property; or: (B) any sale, lease, exchange or other transfer (in one 
transaction or a series of related transactions) of all or substantially all 
the assets of the Company; or

          (iv)  there shall have been a change in a majority of the members of
the Board of Directors of the Company within a twelve month period, unless 
the election or nomination for election by the Company's stockholders of each 
new director during such twelve month period was approved by the vote of 
two-thirds of the directors then still in office who were directors at the 
beginning of such twelve month period.

     (b)  For purposes of the Agreement, a "Material Change" shall occur if:

                                      A-1
<PAGE>

          (i)  the Company makes any change in the Executive's functions, 
duties or responsibilities from the positions that the Executive occupied on 
October 1, 1997 or, if the Agreement has been renewed or extended, the date 
of the last renewal or extension, but only if such change would cause:

               (A)  the Executive to report to anyone other than the 
President and Chief Executive Officer or the Board of Directors of the 
Company,

               (B)  the Executive to no longer be the Executive Vice 
President-Real Estate and Chief Operating Officer of the Company or its 
successor,

               (C)  even if the Executive maintains the positions of 
Executive Vice President-Real Estate and Chief Operating Officer, his 
responsibilities to be reduced (without his written permission) from those in 
effect on October 1, 1997 or the date of the last renewal or extension of the 
Agreement, as applicable, or

               (D)  the Executive's position with the Company to become one 
of lesser importance or scope;

          (ii)  the Company assigns or reassigns the Executive (without his 
written permission) to another place of employment;

          (iii) the Company reduces the Executive's Base Salary, annual 
or long-term incentive compensation or the manner in which such compensation 
is determined, or retirement benefits, unless such reduction similarly 
applies to all Senior Executive Officers of the Company, as defined in the 
Agreement, or the Company breaches the terms of the Agreement; provided, 
however, that nothing in this clause (iii) shall be construed to permit the 
Company to reduce the Executive's Retirement Benefit, as defined in the 
Agreement, in any event, and regardless of whether such reduction would 
similarly apply to all Senior Executive Officers of the Company; or

          (iv)  a purchaser of all or substantially all of the Company's 
assets or any successor or assignee of the Company fails to assume the 
Agreement.

                                   M.D.C. HOLDINGS, INC.

                                   By: /s/ Paris G. Reece IV
                                       --------------------------------

                                   Name: Paris G. Reece IV
                                         ------------------------------

                                   Title: Senior Vice President
                                          -----------------------------


                                   EXECUTIVE

                                    /s/ David D. Mandarich
                                   -------------------------------------
                                   Name:   David D. Mandarich



                                      A-2

<PAGE>

                                EMPLOYMENT AGREEMENT

          AGREEMENT, dated as of October 1, 1997, by and between M.D.C.
Holdings, Inc. (the "Company"), and Larry A. Mizel (the "Executive").

          WHEREAS, the Executive has served the Company in various capacities
for over twenty-five years;

          WHEREAS, the Company desires to assure itself of the services of the
Executive for the period provided in this Agreement; and 

          WHEREAS, the Executive is willing to serve in the employ of the
Company for such period upon the terms and conditions hereinafter provided;

          NOW, THEREFORE, in consideration of Executive's past, present and
future performance of services for the Company and in consideration of the
mutual promises and agreements hereinafter set forth, the Company and the
Executive agree as follows:

          1.   EMPLOYMENT AND DUTIES.  The Company shall employ the Executive,
and the Executive shall be employed by the Company, as Chairman of the Board,
President and Chief Executive Officer, at the Company's headquarters in Denver,
Colorado (or such other location as the Executive and Company may agree) for the
term of this Agreement.  In this capacity, the Executive shall perform such
services, consistent with his office, as from time to time shall be assigned to
him by the Board of Directors of the Company, devoting such time and effort to
manage, operate and direct the activities of the Company and perform all of the
functions of the offices held by him, as directed by the Board of Directors from
time-to-time; provided however that the Executive may also engage in other
activities (except activities which are in direct conflict with the business of
the Company) consistent with his prior practices while employed by the Company,
so long as such activities do not adversely affect the performance by the
Executive of his duties and responsibilities hereunder.

          2.   TERM.  The term of the Executive's employment hereunder shall
begin on October 1, 1997 and shall continue through September 30, 2002 (the
"Initial Term"); provided, however, that the term of employment shall be
automatically extended beyond the Initial Term for successive two-year periods
(each, an "Additional Term") unless the Company or the Executive shall give
written notice to the other party hereto of its or his intent to terminate this
Agreement at the end of the then current Term, such notice to be given at least
six months prior to the expiration of the Initial Term or any extension thereof
(the Initial Term and any and all Additional Terms are hereinafter collectively
referred to as the "Employment Term").

          3.   COMPENSATION AND BENEFITS.

               (a)  BASE SALARY.  During each calendar year of the Employment
Term, the Company shall pay the Executive a base salary at a rate of not less
than $600,000 per year 

<PAGE>

(the "Base Salary"), payable in substantially equal semi-monthly installments. 
Not less frequently than annually, Executive will be eligible for periodic
increases in Base Salary under the Company's normal policies and procedures for
executive salary increases which currently provide for annual reviews of
executive salaries.  Executive's Base Salary for any year may not be reduced
below the Executive's Base Salary for the prior year without the consent of both
Executive and the Company; provided, however, that in the event that the base
salaries of all Senior Executive Officers of the Company (as hereinafter
defined) are reduced below their base salaries for the current or prior year,
the Executive's Base Salary shall be proportionately reduced without his
consent.  For purposes of this Agreement, the "Senior Executive Officers" of the
Company shall be the ten officers of the Company having the highest annual base
salaries.

               (b)  ANNUAL INCENTIVE COMPENSATION.  For calendar year 1997 and
the remainder of the Employment Term, Executive will participate in the
Company's Executive Officer Performance Based Compensation Plan as it may be
amended, and any successor or supplementary incentive compensation plans
established by the Company (the "Performance Plans") and shall be entitled to
incentive payments as provided thereunder and as otherwise provided by the
Company.  The payments the Executive is entitled to receive under the
Performance Plans and this Section 3(b) shall be referred to herein as the
"Annual Incentive Compensation" for the year to which they are attributable,
regardless of the year in which they are paid.

               (c)  LONG-TERM INCENTIVE COMPENSATION.  The Executive shall
participate in the Company's Employee Equity Incentive Plan, as it may be
amended, and any successor or supplementary compensation and incentive plans or
programs established by the Company (the "Equity Plans").

               (d)  RETIREMENT BENEFIT.  The Company shall pay the Executive a
retirement benefit ("Retirement Benefit") as hereinafter defined in
consideration of the Executive's past, present and future services to the
Company.  Except as otherwise expressly provided in Section 4, the Retirement
Benefit shall be paid in monthly installments commencing on the first day of the
month following the last day of the Employment Term (the "Commencement Date")
and shall continue for the duration of Executive's lifetime.  The monthly
installments shall be based upon an annual amount determined as follows:  the
Retirement Benefit for each year shall be equal to seventy percent (70%) of the
Executive's highest Base Salary during the final three (3) years of the
Employment Term.  Notwithstanding the preceding or any other provision of this
Agreement to the contrary, the Retirement Benefit shall be payable only if the
Executive continues to be employed hereunder through September 30, 1999 or if
the Executive's employment is terminated hereunder on or prior to September 30,
1999 due to (1) the Executive's election to terminate his employment pursuant to
Section 4(d)(ii) hereof, (2) the Executive's death or his becoming Totally
Disabled (as defined in Section 4(a)(i) hereof) or (3) a termination by the
Company without Cause (as defined in Section 4(b) hereof).

               (e)  MEDICAL INSURANCE BENEFITS.  During the Employment Term and
for the duration of Executive's lifetime after the Commencement Date, the date
Executive becomes Totally Disabled, the date of Executive's termination without
Cause or Executive's election to 


                                     -2-

<PAGE>

terminate his employment pursuant to Section 4(d)(ii) hereof, as the case may
be, the Company shall pay for and make available medical insurance coverage for
Executive for the duration of Executive's life.  The medical insurance coverage
shall provide coverage and benefits that are at least comparable to that
provided to actively employed Senior Executive Officers of the Company.  After
the Executive is eligible for Medicare and the Company becomes a secondary payor
(or its equivalent) pursuant to Medicare or other applicable law, the Company
shall provide and pay for secondary medical insurance coverage so that the
combined primary and secondary coverage is equivalent to that provided to
actively employed Senior Executive Officers of the Company.  In addition such
medical insurance shall provide comparable coverage for: (i) Executive's spouse
for the duration of Executive's life and if she survives him for an additional
twenty-four months after Executive's death; and (ii) each of Executive's
children until such child is no longer a "dependent" of the Executive, as
defined in Section 152 of the Internal Revenue Code of 1986, as amended (the
"Internal Revenue Code"); provided, however, that the medical coverage under
this Section 3(e) for the Executive's spouse and children shall in no event
extend beyond five years after the commencement of the Executive's Retirement
Benefit.
               (f)  EXPENSE REIMBURSEMENT.  The Company promptly shall pay, or
reimburse the Executive for, all ordinary and necessary business expenses
incurred by him in the performance of his duties hereunder including, but not
limited to, expenses and dues associated with Executive's involvement with
professional, industry, community, civic and charitable organizations, provided
that the Executive properly accounts for all such expenses in accordance with
Company policy.

               (g)  M.D.C. EXECUTIVE OPTION PURCHASE PROGRAM.  From time to
time, Executive may borrow, and the Company shall lend to Executive on the terms
provided pursuant to the M.D.C. Holdings, Inc. Executive Option Purchase
Program, up to an aggregate of $1,000,000 for the purpose of (i) exercising
options to purchase the Company's stock, and (ii) payment of any taxes payable
by Executive arising from the exercise of such options.  The Executive Option
Purchase Program shall be extended beyond the expiration of the Employment Term,
if necessary, to permit Executive to borrow funds for the purpose of exercising
any unexpired options and paying taxes arising from the exercise of such
options.

               (h)  OTHER BENEFITS PLANS, FRINGE BENEFITS AND VACATIONS.  The
Executive shall be eligible to participate in each of the Company's present
employee benefit plans, policies or arrangements and any such plans, policies or
arrangements that the Company may maintain or establish during the Employment
Term and receive all fringe benefits and vacations for which his position makes
him eligible in accordance with the Company's policies and the terms and
provisions of such plans, policies or arrangements including, but not limited
to, the following:

                    (i)  The Company shall provide the Executive with a car
allowance of $1,000 per month.


                                     -3-

<PAGE>

                    (ii)  The Company shall reimburse the Executive up to 
$10,000 per year for the expenses associated with the Executive's financial 
planning and/or tax preparation services provided by independent outside 
advisors or accountants.

                    (iii) The Company shall reimburse Executive for monthly
dues and assessments paid by Executive for one (1) golf or country club
designated by Executive, it being understood that Executive owns such
membership.  Direct expenses associated with business functions at such club
will be reimbursed in accordance with the Company's standard procedures.

                    (iv)  The Company shall reimburse Executive for physical
examinations to be conducted by a qualified medical physician of Executive's
choice, to a maximum amount of $3,000 annually.

                    (v)   The Company shall provide to the Executive (whether
through insurance or otherwise) long-term disability benefits in an amount such
that the after-tax amount per year received by the Executive shall be equal to
the after-tax amount of the Executive's Base Salary in effect for the year in
which the Executive becomes disabled.  Such disability benefit shall be payable
monthly, until the earlier of (1) the end of the Executive's disability or (2)
the Commencement Date of the Executive's Retirement Benefit.

                    (vi)  The Company shall, to the fullest extent permitted by
Section 145 of the General Corporation Law of the State of Delaware, as the same
may be amended and supplemented, or by any successor thereto, indemnify the
Executive from and against any and all of the expenses, liabilities or other
matters referred to in or covered by said Section.  The Company shall advance
expenses to the fullest extent permitted by said Section.  The Company shall
cover the Executive under such insurance policies as the Company may procure for
executive liability and indemnification insurance, to the same extent and
providing limits of liability, deductibles and exclusions as may be provided for
the Company's Senior Executive Officers and outside directors.  These covenants
shall survive termination of this Agreement for any reason for a period of five
years from the date of such termination.

                    (vii) Each calendar year during the Employment Term, but
without carryover from year to year (regardless of the Company's general
vacation policy), Executive shall be entitled to vacation of not less than six
weeks.  

                    The Company shall not terminate or change, in such a way as
to affect adversely the Executive's rights or reduce his benefits under any
Company benefit plan, policy or arrangement now in effect or which may hereafter
be established and in which the Executive is eligible to participate, including,
without limitation, the Executive Officer Performance Based Compensation Plan,
the Company's Equity Plans, the Retirement Benefit, life insurance, medical and
disability plans, unless such plan, policy or arrangement is similarly
terminated or changed with respect to all of the Company's other Senior
Executive Officers who are covered under such plan, policy or arrangement or who
have a similar plan, policy or arrangement with the Company; provided, however,
that the Company may not in any event reduce or terminate the Retirement Benefit
or change the Retirement Benefit in such a way as to adversely affect the
Executive's rights.


                                     -4-

<PAGE>

          4.   TERMINATION.

               (a)  DEATH AND DISABILITY.

                    (i)  The Executive's employment hereunder and the
Employment Term shall terminate upon his death or upon his becoming Totally
Disabled.  For purposes of this Agreement, the Executive shall be "Totally
Disabled" if he is physically or mentally incapacitated so as to render him
incapable of performing his usual and customary duties as an executive for more
than 150 consecutive days.  The Executive's receipt of Social Security
disability benefits shall be deemed conclusive evidence of Total Disability for
purposes of this Agreement; provided, however, that in the absence of his
receipt of such Social Security benefits, the Board of Directors of the Company
may, in its reasonable discretion, but based upon appropriate medical evidence,
determine that the Executive is Totally Disabled.

                    (ii) In the event of the Executive's death (while Totally
Disabled or otherwise) after his Retirement Benefit has commenced to be paid,
the Company shall continue to pay such Retirement Benefit to his Beneficiary
until five years after such commencement.  If the Executive's Retirement Benefit
pursuant to Section 3(d) hereof has not commenced to be paid on the date of his
death, such benefit shall commence to be paid to his Beneficiary on the first
day of the month next following his date of death, as if such payments had
commenced at his Commencement Date and shall continue for five years after his
date of death.  For purposes of this Agreement, the Executive's "Beneficiary"
shall be deemed to be his spouse; if his spouse predeceases him (or if he is not
married at the time of his death), his Beneficiary shall be deemed to be his
estate.

                    (iii) If Executive dies or becomes Totally Disabled 
during the Employment Term, the Executive or his estate, as the case may be, 
shall be entitled to receive all benefits earned under the Performance Plans 
and Equity Plans as and for so long as provided in such plans.

               (b)  FOR CAUSE.  The Executive's employment hereunder may be
terminated for Cause.  For purposes of this Agreement, the term "Cause" shall
mean:  (i) the Executive's willful refusal to perform material duties reasonably
required or requested of him hereunder (other than as a result of total or
partial incapacity due to physical or mental illness) by the Board of Directors
for 30 days after having received written notice of such refusal from the Board
of Directors and having failed to commence to perform such duties within such
period, (ii) the Executive's commission of material acts of fraud, dishonesty or
misrepresentation in the performance of his duties hereunder, (iii) any final,
non-appealable conviction of Executive for an act or acts on the Executive's
part constituting a felony under the laws of the United States or any state
thereof which results or was intended to result directly or indirectly in gain
or personal enrichment by Executive at the expense of the Company, or (iv) any
material uncured breach of the provisions of Sections 5(a) and 5(b) hereof which
continues for 30 days after the Executive has received written notice of such
breach.  If the Executive's employment is terminated for Cause, Executive shall
be entitled only to the amount of his Base Salary earned through the date 


                                     -5-

<PAGE>

of termination, and shall not be entitled to any other amounts or benefits
hereunder, including, but not limited to, his Retirement Benefit, incentive
compensation, or medical insurance.

               (c)  WITHOUT CAUSE.  If the Executive's employment hereunder is
terminated without Cause (which shall include, without limitation, the Company's
election not to renew this Agreement pursuant to Section 2 hereof, the Company's
termination of the Performance Plans or the Company's amendment of the
Performance Plans to provide for payments to Executive in any calendar year
which are less than the amount calculated in accordance with Article III of the
Executive Officer Performance Plan adopted by the Company's shareholders on June
24, 1994, unless such termination or amendment similarly applies to all Senior
Executive Officers of the Company) as soon as practicable (but not later than 30
days) after such termination, he shall receive a lump sum cash payment equal to
the sum of: (i) if such termination occurs during the Employment Term, an
amount equal to the aggregate Base Salary earned by him during the three years
prior to such termination; and (ii) if such termination occurs during the
Employment Term, an amount equal to one hundred percent (100%) of the Annual
Incentive Compensation which the Executive was paid pursuant to Section 3(b)
hereof for the year prior to that in which such termination occurs.  In
addition, the Company shall pay Executive the Retirement Benefit payable in
accordance with Section 3(d), commencing on the date of termination and the
vesting of all options, dividend equivalents and other rights granted to
Executive under the Equity Incentive Plans and any other Company plans shall be
accelerated so as to permit Executive fully to exercise all outstanding options
and rights, if any, granted to Executive during the Employment Term pursuant to
such plans.  The Company shall also provide Executive and his spouse and
dependents the medical insurance benefits described in Section 3(c).

               (d)  CHANGE IN CONTROL.

                    (i)  If a Change in Control Event (as defined in Appendix A
hereto) occurs, all options, dividend equivalents and other rights granted to
Executive under the Equity Incentive Plans and any other Company plans shall be
accelerated and shall become exercisable immediately prior to the occurrence of
the transaction giving rise to the Change in Control Event at Executive's
election, so as to permit Executive fully to exercise all outstanding options
and rights.  In the event that such transaction fails to be consummated,
Executive's election pursuant hereto shall be of no effect and Executive's
options shall remain subject to the restrictions to which they were originally
subject.

                    (ii) If a Change in Control Event or a Material Change (as
defined in Appendix A hereto) occurs, the Executive shall, if he so elects by
written notice to the Company within two years after such Change in Control
Event or Material Change, be entitled to terminate his employment, if not
already terminated by the Company.  In the event of either the Executive's
election hereunder to terminate his employment due to such Change in Control
Event or Material Change, or a termination of employment by the Company without
Cause upon or within two years following a Change in Control Event, then (A) the
Executive shall receive the amounts set forth in Section 4(c) above, and in
either case, as if the Company had terminated his employment without Cause; (B)
the Executive shall be entitled to the accelerated vesting of all 


                                     -6-

<PAGE>

options and rights as provided in paragraph 4(d)(i) above and, at Executive's 
election, in the event the Change in Control Event involves a two-tier tender 
offer, the Company will pay Executive the difference between the exercise 
price of the otherwise unvested options and the price offered in the first 
tier, or adjust the option terms to provide Executive new options with an 
equivalent value; and (C) with respect to the Retirement Benefit, either (1) 
the Company shall establish an irrevocable grantor trust (hereinafter 
referred to as the "Rabbi Trust"), in conformance with the model trust set 
forth in IRS Revenue Procedure 92-64, with a national bank serving as 
trustee, and shall contribute to the Rabbi Trust an amount equal to the 
actuarial present value (determined on the basis of the applicable mortality 
table and applicable interest rate as specified in Section 417(e)(3) of the 
Internal Revenue Code as of the effective date of the Executive's termination 
date) of the Retirement Benefit payments payable to the Executive under 
Section 3(d), commencing on his termination date, or (2) the Company shall, 
if it so elects, pay to the Executive, in a lump sum cash payment, the amount 
that otherwise would be required to be contributed to the Rabbi Trust, and 
any such lump sum cash payment to the Executive shall be in complete 
discharge of the Company's obligation with respect to the Executive's 
Retirement Benefit.  Such contribution to the Rabbi Trust or such lump sum 
cash payment to the Executive, as the case may be, shall be made within 30 
days after the Executive's election hereunder to terminate his employment or his
termination by the Company without Cause.  If the Rabbi Trust is established, 
all fees and expenses of the trustee of the Rabbi Trust, and any and all taxes
incurred on the income of the Rabbi Trust's assets, shall be paid by the 
Company and shall not be charged against or paid by the Rabbi Trust.

                    (iii) Notwithstanding anything to the contrary herein, if 
the aggregate amounts payable pursuant to subparagraph (ii) of this paragraph 
(d), either alone or together with any other payments which the Executive has 
the right to receive either directly or indirectly from the Company or any of 
its affiliates, would be subject to an excise tax as an "excess parachute 
payment" under Section 4999 of the Internal Revenue Code, the Executive hereby
agrees that such aggregate amounts payable hereunder shall be paid in annual 
installments over the shortest period of time over which such aggregate amounts
may be paid and not be treated as "excess parachute payments" under Section 
4999.  All determinations called for in this subparagraph (iii) shall be made
by Price Waterhouse, L.L.P. or such other independent public accounting firm 
with a national reputation as shall be selected by the Company.  The Company 
shall bear all costs associated with obtaining such determinations.

          5.   COVENANTS.

               (a)  CONFIDENTIALITY.  The Executive agrees that, during or at
any time after the Employment Term, he shall not divulge, furnish or make
accessible to any person, corporation, partnership, trust or other organization
or entity, any information, trade secrets, technical data or know-how relating
to the business, business practices, methods, attorney-client communications,
pending or contemplated acquisitions or other transactions, products, processes,
equipment or any confidential or secret aspect of the business of the Company
without the prior written consent of the Company, unless such information shall
have become public knowledge or shall have become known generally to competitors
of the Company through sources other than the Executive.


                                     -7-

<PAGE>

               (b)  COMPETITIVE ACTIVITY.  Until the end of the Employment Term,
and for a period of eighteen months beginning on (1) the last day of the
Employment Term or (2) a termination of the Executive's employment by the
Company for Cause, the Executive shall not, without the written consent of the
Board of Directors of the Company, directly or indirectly, knowingly engage or
be interested in (as owner, partner, shareholder, employee, director, officer,
agent, consultant or otherwise), with or without compensation, any business
whose principal activities are in competition with any substantial line of
business actively being conducted by the Company during the Employment Term and
such eighteen month period.  Nothing herein, however, shall prohibit the
Executive from acquiring or holding not more than ten percent (10%) of any class
of publicly-traded securities of any such business.

               (c)  REMEDY FOR BREACH.  The Executive acknowledges that the
provisions of this Section 5 are reasonable and necessary for the protection of
the Company and that the Company will be irrevocably damaged if such covenants
are not specifically enforced.  Accordingly, the Executive agrees that, in
addition to any other relief to which the Company may be entitled, the Company
shall be entitled to seek and obtain injunctive relief (without the requirement
of any bond) from a court of competent jurisdiction for the purposes of
restraining the Executive from any actual or threatened breach of such
covenants.
          6.   MISCELLANEOUS.

               (a)  GOVERNING LAW.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Delaware applicable to
agreements made and to be performed in that State.

               (b)  NOTICES.  Any notice, consent or other communication made or
given in connection with this Agreement shall be in writing and shall be deemed
to have been duly given when delivered by United States registered or certified
mail, return receipt requested, to the parties at the following addresses or at
such other address as a party may specify by notice to the other.

               TO THE EXECUTIVE:

               Larry A. Mizel
               c/o M.D.C. Holdings, Inc.
               3600 South Yosemite Street, Suite 900
               Denver, Colorado  80237




                                     -8-

<PAGE>

               with a copy to
               
               Larry A. Mizel
               9 Sedgewick Drive
               Englewood, Colorado  80110
               
               TO THE COMPANY:
               
               M.D.C. Holdings, Inc.
               3600 South Yosemite Street, Suite 900
               Denver, Colorado  80237
               
               Attention:  Michael Touff, General Counsel
               
               (c)  ENTIRE AGREEMENT; AMENDMENT.  This Agreement shall supersede
any and all existing agreements between the Executive and the Company or any of
its affiliates or subsidiaries relating to the terms of his employment.  It may
not be amended except by a written agreement signed by both parties.

               (d)  WAIVER.  The failure of a party to insist upon strict
adherence to any term of this Agreement on any occasion shall not be considered
a waiver thereof or deprive that party of the right thereafter to insist upon
strict adherence to that term or any other term of this Agreement.

               (e)  ASSIGNMENT.  Except as otherwise provided in this paragraph,
this Agreement shall inure to the benefit of and be binding upon the parties
hereto and their respective heirs, representatives, successors and assigns. 
This Agreement shall not be assignable by the Executive, and shall be assignable
by the Company only to any corporation or other entity resulting from the
reorganization, merger or consolidation of the Company with any other
corporation or entity or any corporation or entity to which the Company may sell
all or substantially all of its assets, and it must be so assigned by the
Company to, and accepted as binding upon it, by such other corporation or entity
in connection with any such reorganization, merger, consolidation or sale.

               (f)  LITIGATION COSTS.  In the event that the Executive shall
successfully prosecute a proceeding to enforce any provision of this Agreement,
in addition to any other relief awarded the Executive in such action, the
parties agree that the decision rendered shall award the Executive all of his
attorneys' fees, disbursements and other costs incurred by the Executive in
prosecuting such case.

               (g)  SEVERABILITY.  If any provision of this Agreement is invalid
or unenforceable, the balance of the Agreement shall remain in effect, and if
any provision is inapplicable to any person or circumstance, it shall
nevertheless remain applicable to all other persons and circumstances.



                                     -9-

<PAGE>

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement,
including Appendix A hereto, as evidence of their adoption this 21st day of
October, 1997.

                                       M.D.C. HOLDINGS, INC.


                                       By: /s/ Paris G. Reece IV
                                           -----------------------------------
                                       Name:   Paris G. Reece IV
                                            ----------------------------------
                                       Title:  Senior Vice President
                                             ---------------------------------


                                       EXECUTIVE

                                         /s/ Larry A. Mizel
                                       ---------------------------------------
                                       Name: Larry A. Mizel










                                    -10-

<PAGE>

                                     APPENDIX A
                                          
     This Appendix A is attached to and shall form a part of the Employment
Agreement (the "Agreement"), dated as of October 1, 1997, by and between M.D.C.
HOLDINGS, INC. (the "Company"), and LARRY A. MIZEL (the "Executive").

     (a)  For purposes of the Agreement, a "Change in Control Event" shall occur
if:

          (i)   a report on Schedule 13D is filed with the Securities and
Exchange Commission pursuant to Section 13(d) of the Securities Exchange Act of
1934 (the "Exchange Act") disclosing that any person (within the meaning of
Section 13(d) of the Exchange Act), other than the Company (or one of its
subsidiaries) or any employee benefit plan sponsored by the Company (or one of
its subsidiaries), or any director of the Company as of the date of the
Agreement or affiliate of such director, is the beneficial owner, directly or
indirectly, of twenty percent (20%) or more of the combined voting power of the
then-outstanding securities of the Company;

          (ii)  any person (within the meaning of Section 13(d) of the Exchange
Act), other than the Company (or one of its subsidiaries) or any employee
benefit plan sponsored by the Company (or one of its subsidiaries), or any
director of the Company as of the date of the Agreement or affiliate of such
director, shall purchase securities pursuant to a tender offer or exchange offer
to acquire any common stock of the Company (or securities convertible into
common stock) for cash, securities or any other consideration, provided that
after consummation of the offer, the person in question is the beneficial owner
(as such term is defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of twenty percent (20%) or more of the combined voting power of the
then outstanding securities of the Company (as determined under paragraph (d) of
Rule 13d-3 under the Exchange Act, in the case of rights to acquire common
stock);

          (iii) the stockholders of the Company shall approve: (A) any
consolidation or merger of the Company (1) in which the Company is not the
continuing or surviving corporation; or (2) pursuant to which shares of common
stock of the Company would be converted into cash, securities or other property;
or: (B) any sale, lease, exchange or other transfer (in one transaction or a
series of related transactions) of all or substantially all the assets of the
Company; or

          (iv)  there shall have been a change in a majority of the members of
the Board of Directors of the Company within a twelve month period, unless the
election or nomination for election by the Company's stockholders of each new
director during such twelve month period was approved by the vote of two-thirds
of the directors then still in office who were directors at the beginning of
such twelve month period.


     (b)  For purposes of the Agreement, a "Material Change" shall occur if:



                                    A-1

<PAGE>


          (i)   the Company makes any change in the Executive's functions, 
duties or responsibilities from the positions that the Executive occupied on 
October 1, 1997 or, if the Agreement has been renewed or extended, the date 
of the last renewal or extension, but only if such change would cause:

                (A)  the Executive to report to anyone other than the Board of
Directors of the Company,

                (B)  the Executive to no longer be the Chairman of the Board,
President and Chief Executive Officer of the Company or its successor,

                (C)  even if the Executive maintains the positions of Chairman 
of the Board, President and Chief Executive Officer, his responsibilities to 
be reduced (without his written permission) from those in effect on October 
1, 1997 or the date of the last renewal or extension of the Agreement, as 
applicable, or

                (D)  the Executive's position with the Company to become one of
lesser importance or scope;

          (ii)  the Company assigns or reassigns the Executive (without his
written permission) to another place of employment;

          (iii) the Company reduces the Executive's Base Salary, annual or
long-term incentive compensation or the manner in which such compensation is
determined, or retirement benefits, unless such reduction similarly applies to
all Senior Executive Officers of the Company, as defined in the Agreement, or
the Company breaches the terms of the Agreement; provided, however, that nothing
in this clause (iii) shall be construed to permit the Company to reduce the
Executive's Retirement Benefit, as defined in the Agreement, in any event, and
regardless of whether such reduction would similarly apply to all Senior
Executive Officers of the Company; or

          (iv)  a purchaser of all or substantially all of the Company's assets
or any successor or assignee of the Company fails to assume the Agreement.


                                       M.D.C. HOLDINGS, INC.


                                       By: /s/ Paris G. Reece IV
                                           -----------------------------------
                                       Name:   Paris G. Reece IV
                                            ----------------------------------
                                       Title:  Senior Vice President
                                             ---------------------------------


                                       EXECUTIVE

                                         /s/ Larry A. Mizel
                                       ---------------------------------------
                                       Name: Larry A. Mizel





                                    A-2


<PAGE>

                                                            [SEAL]
NEW BULLETIN                                 BUILDING AND FINANCING THE AMERICAN
                                                  DREAM-Registered Trademark-


                                                           M.D.C. HOLDINGS, INC.
FOR IMMEDIATE RELEASE                             3600 SOUTH YOSEMITE, SUITE 900
WEDNESDAY, JANUARY 14, 1998                               DENVER, COLORADO 80237

- --------------------------------------------------------------------------------

Contacts:  Paris G. Reese III                       Daniel S. Japha
           Chief Financial Officer                  Director, Investor Relations
           (303) 804-7706                           (303) 804-7730
           (Financial Information)                  (General Information)


                            MDC HOLDINGS ANNOUNCES
                        RECORD HOME ORDERS AND BACKLOG,
                             HIGHER HOME CLOSINGS
                                     AND
                                DEBT ISSUANCE


     DENVER, Wednesday, January 14, 1998 - M.D.C. Holdings, Inc. (NYSE/PSE: MDC)
today announced home orders, closings and backlog for the three months and 
year ended December 31, 1997.  The Company received 5,769 orders for homes in 
1997, representing the highest annual level of orders in the Company's 
history and a 14% increase over the 5,049 orders for homes in 1996.  These 
improved orders were achieved despite a 10% decrease in the number of active 
subdivisions to 137 in December 1997 from December 1996.  The Company 
received orders for 1,370 homes for the quarter ended December 31, 1997, an 
improvement of 36% over the 1,009 orders received for the same period in 
1996.  The fourth quarter 1997 year-over-year increase is attributable to 
improved home orders in each of the Company's markets except Northern 
California, with particular strength in Phoenix (up 84%), Colorado (up 45%), 
Tucson (up 34%) and the Mid-Atlantic (up 32%).  MDC closed 1,431 and 5,223 
homes, respectively, for the three months and year ended December 31, 1997, 
compared with 1,368 and 4,974 homes closed for the same respective periods in 
1996.  The Company's strong 1997 fourth quarter home orders contributed to a 
record year-end backlog level at December 31, 1997 of 2,032 units, 37% higher 
than the backlog of 1,486 units at December 31, 1996.

     The Company also announced today that it plans to file with the 
Securities and Exchange Commission a preliminary Prospectus Supplement for a 
proposed public offering of $175,000,000 of senior unsecured notes.  The 
notes will be senior obligations of M.D.C. Holdings, Inc. and will rank 
equally with its other senior unsecured indebtedness.  The Company intends to 
use the proceeds of the offering principally to refinance its outstanding 
11-1/8% senior notes.  The managing underwriters for the offering are Salomon 
Smith Barney, Morgan Stanley Dean Witter and SBC Warburg Dillon Read Inc.


                                    -more-

<PAGE>

            [SEAL]
BUILDING AND FINANCING THE AMERICAN
   DREAM-Registered Trademark-

M.D.C. HOLDINGS, INC.
Page 2


     The notes will be issued pursuant to an effective "shelf" registration 
statement and are being offered by means of the Prospectus included in the 
registration statement and the related Prospectus Supplement.  This press 
release shall not constitute an offer to sell or the solicitation of an offer 
to buy the notes or any other securities of the Company, nor shall there by 
any sale of the notes in any state which such offer, solicitation or sale 
would be unlawful prior to the registration or qualification under the 
securities laws of any such state.

     MDC is one of the largest homebuilders in the United States, building 
homes under the name "Richmond American Homes" and providing mortgage 
financing, primarily for MDC's home buyers, through its wholly owned 
subsidiary, HomeAmerican Mortgage Corporation.  MDC is a major regional 
homebuilder with a significant presence in some of the country's best 
housing markets.  The Company is the largest homebuilder in metropolitan 
Denver; among the top five builders in Riverside County, California, Northern 
Virginia, suburban Maryland, Tucson and Colorado Springs; among the top ten 
homebuilders in Phoenix; and has a growing presence in Orange, Los Angeles, 
San Bernardino, Ventura and San Diego Counties, California and Las Vegas.  
The Company also builds homes in the San Francisco Bay area.


                                      ###



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