PENNZOIL CO /DE/
SC 14D9/A, 1997-09-29
PETROLEUM REFINING
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<PAGE>   1
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                                 SCHEDULE 14D-9
                     SOLICITATION/RECOMMENDATION STATEMENT
                               (AMENDMENT NO. 28)
                      Pursuant to Section 14(d)(4) of the
                        Securities Exchange Act of 1934
 
                                PENNZOIL COMPANY
                           (Name of Subject Company)
 
                                PENNZOIL COMPANY
                      (Name of Person(s) Filing Statement)
 
                  COMMON STOCK, PAR VALUE $0.83 1/3 PER SHARE
           (including the associated Preferred Stock Purchase Rights)
                         (Title of Class of Securities)
 
                                  709903 10 8
                     (CUSIP Number of Class of Securities)
 
                                LINDA F. CONDIT
                              CORPORATE SECRETARY
                                PENNZOIL COMPANY
                         PENNZOIL PLACE, P.O. BOX 2967
                           HOUSTON, TEXAS 77252-2967
                                 (713) 546-8910
            (Name, address and telephone number of person authorized
     to receive notice and communications on behalf of the person(s) filing
                                   statement)
 
                                   Copies To:
 
<TABLE>
<S>                                        <C>
          Moulton Goodrum, Jr.                     Charles F. Richards, Jr.
          Baker & Botts, L.L.P.                    Richards, Layton & Finger
             One Shell Plaza                           One Rodney Square
        Houston, Texas 77002-4995                        P.O. Box 551
             (713) 229-1234                     Wilmington, Delaware 19899-0551
                                                        (302) 658-6541
</TABLE>
<PAGE>   2
     This Amendment No. 28 (this "Amendment") amends and supplements the
Solicitation/Recommendation Statement on Schedule 14D-9, as amended, originally
filed on July 1, 1997 by Pennzoil Company, a Delaware corporation ("Pennzoil"
or the "Company"), relating to a tender offer commenced by Resources Newco, 
Inc., a wholly owned subsidiary of Union Pacific Resources Group Inc., on \
June 23, 1997.
 
     All capitalized terms used in this Amendment without definition have the
meanings attributed to them in the Schedule 14D-9.
 
     The items of the Schedule 14D-9 set forth below are hereby amended by
adding the following:

 
ITEM 9. MATERIAL TO BE FILED AS EXHIBITS
 
<TABLE>
<CAPTION>
        EXHIBIT
          NO.                            DESCRIPTION
        -------                          -----------
        <S>            <C>
 
          81           Advertisement of the Company dated September 29, 1997
          82           Advertisement of the Company dated September 29, 1997
</TABLE>
                                        2
<PAGE>   3

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
 
                                          PENNZOIL COMPANY
 
Dated: September 29, 1997                 By:     /s/  James L. Pate
                                                      James L. Pate
                                             Chairman of the Board, President
                                               and Chief Executive Officer
 
                                        3
<PAGE>   4
                                 EXHIBIT INDEX

<TABLE>
<CAPTION>
        EXHIBIT
          NO.                           DESCRIPTION
        -------                         -----------
        <S>           <C>
 
          81          Advertisement of the Company dated September 26, 1997
          82          Advertisement of the Company dated September 29, 1997
</TABLE>

 
                

<PAGE>   1
                                                                EXHIBIT 81
- --------------------------------------------------------------------------------


                                    WHO'S IN

                                      THE

                            "VALLEY OF DESPAIR"(1)?


                            UNION PACIFIC RESOURCES.


                   In a sworn submission to the IRS in 1996,

                   UPR described its trend of steep declines

                     in production from existing properties

                          as the "valley of despair."









_____________

(1) From a sworn submission to the Internal Revenue Service dated June 3, 1996
    by Union Pacific Corporation and Union Pacific Resources Group Inc.: "[UPR]
    management refers to the trend of steep declines in production from existing
    properties as the 'valley of despair' . . . ." (page 7).


                          Paid for by Pennzoil Company


- --------------------------------------------------------------------------------

<PAGE>   1
                                                                 EXHIBIT 82
- --------------------------------------------------------------------------------




                   WHO'S IN THE "VALLEY OF DESPAIR"?

                   Union Pacific Resources. In a sworn 

                   submission to the IRS in 1996,

                   UPR described its trend of steep declines

                   in production from existing properties

                   as the "valley of despair." Paid for by 
                   
                   Pennzoil Company. -- ADVT.




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