DATAMARK HOLDING INC
8-K/A, 1998-05-04
MANAGEMENT SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549
                             -----------------------


                                   FORM 8-K/A
                                   ----------

                                 AMENDMENT NO. 1
                                 ---------------

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                                  March 5, 1998
                                  -------------
                Date of Report (Date of earliest event reported)


                             DATAMARK HOLDING, INC.
             (exact name of registrant as specified in its charter)


                                    Delaware
                                    --------
         (State or other jurisdiction of incorporation or organization)

                0-20771                                    87-0461856
                -------                                    ----------
        (Commission File Number)                        (I.R.S. Employer
                                                       Identification No.)




                       448 E. Winchester Street, Suite 400
                           Salt Lake City, Utah 84107
                           --------------------------
               (Address of principal executive offices) (Zip Code)


                                 (801) 268-2202
                                 --------------
              (Registrant's telephone number, including area code)


<PAGE>


Item 7.           Financial Statements and Exhibits
- -------           ---------------------------------

         (a) The  unaudited  pro forma  condensed  consolidated  financial  data
relating to the  disposition  of the assets as described on Form 8-K dated March
5, 1998 and in accordance with Article 11 of Regulation S-X are filed herewith.

         (b) The following exhibits are filed herewith:

                  (1)  Pro Forma Financial Data



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                     DATAMARK HOLDING, INC.




Date May 1,1998                                      /s/ Michael D. Bard
                                                     ---------------------------
                                                     Michael D. Bard
                                                     Chief Financial Officer

















                                       2
<PAGE>

                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL DATA

         The following unaudited pro forma condensed consolidated financial data
is based upon the  historical  consolidated  financial  statements  of  DataMark
Holding,  Inc. and  subsidiaries  ("DataMark") as adjusted to give effect to the
sale of certain net assets associated with its direct mail advertising  business
as if the sale had occurred on December  31, 1997 for purposes of the  unaudited
pro forma condensed  consolidated balance sheet as of December 31, 1997 and July
1,  1996  for  purposes  of  the  unaudited  pro  forma  condensed  consolidated
statements of operations for the year ended June 30, 1997 and for the six months
ended December 31, 1997.

         The pro forma  adjustments  are based upon  information  set out in the
asset purchase  agreement and  information  from the Company's books and records
that  management  of the Company  believes  are  reasonable  and  accurate.  The
unaudited pro forma condensed consolidated balance sheet as of December 31, 1997
and the unaudited pro forma condensed consolidated  statements of operations for
the year ended June 30, 1997 and for the six months ended December 31, 1997, are
not  necessarily  indicative of the results of  operations  of DataMark,  or its
financial position,  had the sale actually occurred on December 31, 1997 or July
1, 1996.  The  unaudited pro forma results of operations of DataMark for the six
months ended December 31, 1997 are not necessarily  indicative of the results of
operations  that may be generated for the entire fiscal 1998 year. The unaudited
pro forma  adjustments are described in the accompanying  notes to unaudited pro
forma condensed consolidated financial data.

         This unaudited pro forma condensed  consolidated  financial data should
be read in conjunction  with the consolidated  financial  statements of DataMark
and the related notes thereto,  included in the Company's  Annual Report on Form
10-K for the fiscal year ended June 30, 1997 and  Quarterly  Report on Form 10-Q
for the period ended December 31, 1997.










                                       3

<PAGE>


<TABLE>
                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                             AS OF DECEMBER 31, 1997

<CAPTION>
                                                       Historical        Pro Forma
                                                        DataMark        Adjustments           Pro Forma
                                                       -----------      -----------          -----------
<S>                                                     <C>             <C>                   <C>       
CURRENT ASSETS:
  Cash                                                  $2,417,125      $6,900,000    (a)     $9,317,125
  Trade accounts receivable, net                           940,024        (854,522)   (b)         85,502
  Inventory                                                218,697        (126,698)   (b)         91,999
  Other current assets                                     245,815          (3,756)   (b)        242,059
                                                       -----------      ----------           -----------
       Total current assets                              3,821,661       5,915,024             9,736,685
                                                       -----------      ----------           -----------

PROPERTY AND EQUIPMENT:
  Computer and office equipment                          6,036,403        (273,731)   (b)      5,762,672
  Furniture, fixtures and leasehold
    improvements                                           859,878        (122,232)   (b)        737,646
  Printing equipment                                       681,111        (681,111)   (b)           --
  Vehicles                                                  11,466         (11,466)   (b)           --
                                                       -----------      ----------           -----------
                                                         7,588,858      (1,088,540)            6,500,318
  Less accumulated depreciation
    and amortization                                   (1,813,468)         517,707    (b)     (1,295,761)
                                                       -----------      ----------           -----------
       Net property and equipment                        5,775,390        (570,833)            5,204,557
                                                       -----------      ----------           -----------

INVESTMENT                                                 750,000                               750,000

OTHER ASSETS                                                51,139         800,000    (a)        851,139
                                                       -----------      ----------           -----------
          Total assets                                 $10,398,190      $6,144,191           $16,542,381
                                                       ===========      ==========           ===========

CURRENT LIABILITIES:
  Accounts payable                                      $1,044,969       $(605,408)   (b)       $439,561
  Current portion of capital lease
    obligation                                             866,816                               866,816
  Accrued liabilities                                      616,079        (173,269)   (b)        442,810
  Notes payable                                             17,597                                17,597
  Other current liabilities                                 75,000            --                  75,000
                                                       -----------       ----------          -----------
       Total current liabilities                         2,620,461        (778,677)            1,841,784
                                                       -----------       ----------          -----------

CAPITAL LEASE OBLIGATION, net of current
  portion                                                1,658,495                             1,658,495
                                                       -----------                           -----------

STOCKHOLDERS' EQUITY:
  Common stock                                                 861                                   861
  Additional paid-in capital                            22,736,779                            22,736,779
  Accumulated deficit                                  (16,618,406)      6,922,868   (c)      (9,695,538)
                                                       -----------      ----------           -----------
       Total stockholders' equity                        6,119,234       6,922,868            13,042,102
                                                       -----------      ----------           -----------

          Total liabilities and stockholders' equity   $10,398,190      $6,144,191           $16,542,381
                                                       ===========      ==========           ===========
</TABLE>

                  See accompanying notes to unaudited pro forma
                     condensed consolidated financial data.


                                       4
<PAGE>


<TABLE>
                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
                   UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
                             STATEMENT OF OPERATIONS
                        For the Year Ended June 30, 1997

<CAPTION>
                                           Historical      Pro Forma
                                            DataMark      Adjustments          Pro Forma
                                          ------------    ------------        ------------  
NET SALES:
<S>                                       <C>             <C>                 <C>         
  Direct mail marketing                   $  6,448,156    $ (6,448,156) (e)   $       --
  Computer online marketing                    350,654            --               350,654
                                          ------------    ------------        ------------  
       Total net sales                       6,798,810      (6,448,156)            350,654
                                          ------------    ------------        ------------  
COST OF SALES:
  Postage                                    2,419,652      (2,419,652) (e)           --
  Materials and printing                     2,133,448      (2,133,448) (e)           --
  Computer online operations                   436,306            --               436,306
                                          ------------    ------------        ------------  
       Total cost of sales                   4,989,406      (4,553,100)            436,306
                                          ------------    ------------        ------------  
GROSS MARGIN (DEFICIT)                       1,809,404      (1,895,056)            (85,652)
                                          ------------    ------------        ------------  
OPERATING EXPENSES:
  Research and development                   6,357,157        (263,716) (e)      6,093,441
  General and administrative                 3,026,323        (978,750) (e)      2,047,573
  Selling                                    2,258,978        (177,272) (e)      2,081,706
                                          ------------    ------------        ------------  
       Total operating expenses             11,642,458      (1,419,738)         10,222,720
                                          ------------    ------------        ------------  
LOSS FROM OPERATIONS                        (9,833,054)       (475,318)        (10,308,372)
                                          ------------    ------------        ------------  
OTHER INCOME (EXPENSE):
  Interest and other income                    501,733         501,733
  Interest expense                              (9,495)            540  (e)         (8,955)
                                          ------------    ------------        ------------  
       Other income, net                       492,778             540  (e)        492,238
                                          ------------    ------------        ------------  
NET LOSS BEFORE INCOME TAXES                (9,340,816)       (474,778)         (9,815,594)
                                          ------------    ------------        ------------  
BENEFIT FROM INCOME TAXES                                    2,581,475  (d)      2,581,475
                                                          ------------        ------------  
NET LOSS BEFORE DISCONTINUED
  OPERATIONS                                (9,340,816)      2,106,697          (7,234,119)
                                          ------------    ------------        ------------  

DISCONTINUED OPERATIONS:
  Gain on sale of direct mail marketing
    operations, net of income taxes of
    $2,581,475                                    --         4,302,459  (d)      4,302,459
                                          ------------    ------------        ------------  

NET LOSS                                  $ (9,340,816)   $  6,409,156        $ (2,931,660)
                                          ============    ============        =============

NET LOSS PER COMMON SHARE (Basic
  and Diluted):
  Continuing operations                   $      (1.12)                       $      (0.87)
                                          ------------                        ------------
  Net loss                                $      (1.12)                       $      (0.35)
                                          ============                        ============
WEIGHTED AVERAGE COMMON
  SHARES OUTSTANDING                         8,309,467                           8,309,467
                                          ============                        ============
</TABLE>

                  See accompanying notes to unaudited pro forma
                     condensed consolidated financial data.


                                       5
<PAGE>


<TABLE>
                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
                   UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
                             STATEMENT OF OPERATIONS

                   For the Six Months Ended December 31, 1997

<CAPTION>
                                   Historical      Pro Forma
                                    DataMark      Adjustments            Pro Forma
                                   -----------    -----------           -----------
<S>                                <C>            <C>                   <C>      
NET SALES:
  Direct mail marketing            $ 5,479,759    $(5,479,759) (e)      $      --
  Computer online marketing            431,200           --                 431,200
                                   -----------    -----------           -----------
       Total net sales               5,910,959     (5,479.759)              431,200
                                   -----------    -----------           -----------

COST OF SALES:
  Postage                           2,187,574      (2,187,574) (e)             --
  Materials and printing            1,623,661      (1,623,661) (e)             --
  Computer online operations
                                       342,141           --                 342,141
                                   -----------    -----------           -----------
       Total cost of sales          4,153,376      (3,811,235)              342,141
                                   -----------    -----------           -----------

GROSS MARGIN                        1,757,583      (1,668,524)               89,059
                                   -----------    -----------           -----------

OPERATING EXPENSES:
  General and administrative        3,092,560        (809,206) (e)        2,283,354
  Selling                           1,576,522        (562,094) (e)        1,014,428
  Research and development             847,067           --                 847,067
                                   -----------    -----------           -----------
       Total operating expenses     5,516,149      (1,371,300)            4,144,849
                                   -----------    -----------           -----------
                                                                   

LOSS FROM OPERATIONS                (3,758,566)      (297,224)           (4,055,790)
                                   -----------    -----------           -----------

OTHER INCOME (EXPENSE):
  Interest and other income             91,121        (24,804) (e)           66,317
  Interest expense                     (61,822)          --                 (61,822)
                                   -----------    -----------           -----------
       Other income, net                29,299        (24,804)                4,495
                                   -----------    -----------           -----------

NET LOSS                           $(3,729,267)   $  (322,028)          $(4,051,295)
                                   ===========    ===========           ===========

NET LOSS PER COMMON SHARE (Basic
  and Diluted)                     $     (0.43)                         $     (0.47)
                                   ===========                          ===========

WEIGHTED AVERAGE COMMON
  SHARES OUTSTANDING                 8,605,767                            8,605,767
                                   ===========                          ===========
</TABLE>

                  See accompanying notes to unaudited pro forma
                     condensed consolidated financial data.







                                       6
<PAGE>


                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
               NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
                                 FINANCIAL DATA


DESCRIPTION OF THE TRANSACTION
- ------------------------------

         On March 5,  1998,  DataMark  Systems,  Inc.  ("DMS"),  a  wholly-owned
subsidiary  of  DataMark  Holding,  Inc.  (the  "Company")  sold its direct mail
advertising business to Focus Direct, Inc., a Texas corporation.  Pursuant to an
Asset Purchase Agreement,  Focus Direct, Inc. purchased all assets,  properties,
rights, claims and goodwill, of every kind, character and description,  tangible
and intangible,  real and personal,  wherever located of DMS, DataMark Printing,
Inc.  ("Printing")  and DataMark  Lists,  Inc.,  ("Lists")  and WorldNow  Online
Network,  Inc.  (all  wholly-owned  subsidiaries  of the Company)  used in DMS's
direct  mail  business.  Focus  Direct,  Inc.  also  agreed  to  assume  certain
liabilities of DMS, Printing,  and Lists.  Focus Direct,  Inc. is not affiliated
with the Company.

         Pursuant to the Agreement, Focus Direct, Inc. agreed to pay the Company
$7,700,000 for the above described assets.  Focus Direct,  Inc. paid the Company
$6,900,000 at closing and will pay the additional  $800,000 on or about June 30,
1999. The total purchase price is to be adjusted for the difference  between the
assets acquired and liabilities assumed at November 30, 1997 and those as of the
date of closing.

         The  foregoing  discussion is qualified in its entirety by reference to
the Agreement, which was filed as an exhibit to Form 8-K dated March 5, 1998.


(1)   BASIS OF PRESENTATION
      ---------------------

         The  accompanying  unaudited pro forma condensed  consolidated  balance
sheet has been  prepared  assuming  that the net asset sale occurred on December
31,  1997.  The  unaudited  pro  forma  condensed  consolidated   statements  of
operations have been prepared  assuming that the net asset sale occurred on July
1, 1996, the first day of the Company's most recent fiscal year.

(2)   PRO FORMA ADJUSTMENTS
      ---------------------

         (a)      Adjustment  to record the total amount to be received from the
                  sale of net assets as follows:

                           Total sales price         $7,700,000
                           Less: Payment deferred
                                until June 1999         800,000
                                                     ----------
                                Net cash received
                                   at closing        $6,900,000
                                                     ==========





                                       7

<PAGE>

         (b)      Adjustments  to eliminate net assets sold in  accordance  with
                  the asset purchase agreement.

         (c)      Adjustment  to record  the gain from the sale of net assets as
                  if sale had  occurred  on  December  31,  1997  calculated  as
                  follows:

                               Total sales price                  $7,700,000
                               Less:  Pro forma net assets
                                 sold at December 31, 1997          (777,132)
                                                                  ---------- 
                               Net gain on sale                   $6,922,868
                                                                  ==========

                  The gain from the sale has not been  reduced for income  taxes
                  due to the Company's  previously  recorded valuation allowance
                  for deferred tax assets  resulting from tax net operating loss
                  carryforwards.

         (d)      Adjustment  to record  the gain from the sale of net assets as
                  if sale had occurred on July 1, 1996 calculated as follows:

                               Total sales price                  $7,700,000
                               Less:  Pro forma net assets
                                 sold at July 1, 1996`              (816,066)
                                                                  ---------- 
                                                                  $6,883,934
                               Less:  Estimated income taxes
                                 at 37.5 percent                  (2,581,475)
                                                                  ---------- 
                               Net gain on sale                   $4,302,459
                                                                  ==========

         (e)      Adjustments  to eliminate  sales and  expenses  related to the
                  Company's  direct  mail  marketing  operations.  All  overhead
                  included  in  the  eliminated  expenses  were  those  expenses
                  incurred only for the benefit of DataMark Systems, Inc.













                                       8


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