DATAMARK HOLDING INC
10-Q, 1998-05-11
MANAGEMENT SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549
                             -----------------------
                                    FORM 10-Q
                                    ---------

 [X]     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
          THE SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended March 31, 1998
                                        --------------      

 [ ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
          THE SECURITIES EXCHANGE ACT OF 1934

         For the transition period from                       to
                                        -----------------        ----------

                         Commission File Number 0-20771

                             DATAMARK HOLDING, INC.
             (exact name of registrant as specified in its charter)

         Delaware                                      87-0461856
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

448 E. Winchester Street, Suite 400
Salt Lake City, Utah                                        84107
(Address of principal executive offices)                 (Zip Code)

               Registrant's telephone number, including area code:
                                (801) 268-2202

         Check whether the registrant  (1) has filed all reports  required to be
filed by  Sections  13 and 15(d) of the  Exchange  Act during the  preceding  12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.
                                    Yes       X       No
                                             ---        ---
                      APPLICABLE ONLY TO CORPORATE ISSUERS:

         The Registrant has only one class of stock issued and outstanding which
is Common Stock with $.0001 par value.  As of April 30,  1998,  7,027,626 of the
Registrant's Common Shares were issued and outstanding.

                                       1
<PAGE>



<TABLE>


                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)
                                     ASSETS
<CAPTION>
                                                              March 31,          June 30,
                                                                1998               1997
                                                           -----------          -----------
CURRENT ASSETS:                                   
<S>                                                         <C>                 <C>        
  Cash and cash equivalents                                 $6,946,635          $ 4,938,404
  Trade accounts receivable, net of allowance
     for doubtful accounts of $0                                 1,449                    -
  Inventory                                                     10,291                    -
  Other current assets                                         516,302               74,742
  Net current assets of discontinued operations                      -              105,739
                                                           -----------          -----------
     Total current assets                                    7,474,677            5,118,885
                                                           -----------          -----------
PROPERTY AND EQUIPMENT:
  Computer and office equipment                              5,992,855            5,210,607
  Furniture, fixtures and leasehold
    improvements                                               737,965              724,717
  Vehicles                                                           -               29,059
                                                           -----------          -----------
                                                             6,730,820            5,964,383
  Less accumulated depreciation and
    amortization                                            (1,603,457)            (510,307)
                                                           -----------          -----------
     Net property and equipment                              5,127,363            5,454,076
                                                           -----------          -----------

INVESTMENT                                                     750,000                    -
                                                           -----------          -----------

NET NON-CURRENT ASSETS OF
  DISCONTINUED OPERATIONS                                            -              709,063
                                                           -----------          -----------

OTHER ASSETS                                                 1,243,220               38,636
                                                           -----------          -----------
                                                           $14,595,260          $11,320,660
                                                           ===========          ===========
</TABLE>

                The accompanying notes to condensed consolidated
       financial statements are an integral part of these balance sheets.

                                 

                                       2
<PAGE>




<TABLE>


                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED BALANCE SHEETS (Continued)
                                   (Unaudited)
                      LIABILITIES AND STOCKHOLDERS' EQUITY
                                                             March 31,             June 30,
<CAPTION>
                                                               1998                 1997
                                                           -----------          -----------                                        
CURRENT LIABILITIES:
<S>                                                           <C>               <C>        
  Accounts payable                                            $166,493          $ 1,086,474
  Current portion of capital lease obligation                  960,777                    -
  Accrued liabilities                                          471,361              408,103
  Other current liabilities                                     33,000                    -
                                                           -----------          -----------
     Total current liabilities                               1,631,631            1,494,577
                                                           -----------          -----------

CAPITAL LEASE OBLIGATION, net of current portion             1,359,877                    -
                                                           -----------          -----------

STOCKHOLDERS' EQUITY:
  Preferred stock, $.0001 par value; 2,500,000
    shares authorized; no shares issued                              -                    -
  Common stock, $.0001 par value; 20,000,000
    shares authorized; 8,834,475 and 8,560,932
    shares outstanding, respectively                               883                  856
  Additional paid-in capital                                22,595,286           22,714,366
  Accumulated deficit                                      (10,992,417)         (12,889,139)
                                                           -----------          -----------
     Total stockholders' equity                             11,603,752            9,826,083
                                                           -----------          -----------

                                                           $14,595,260          $11,320,660
                                                           ===========          ===========

                The accompanying notes to condensed consolidated
       financial statements are an integral part of these balance sheets.



</TABLE>

                                       3
<PAGE>


<TABLE>


                    .DATAMARK HOLDING, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
               FOR THE THREE MONTHS ENDED MARCH 31, 1998 AND 1997
                                   (Unaudited)
<CAPTION>

                                                                                          1998              1997
                                                                                     -----------         -----------
           
<S>                                                                                     <C>                        <C>
NET SALES                                                                               $385,671                   -    
                                                                                                                     
COST OF SALES                                                                            258,144                   -
                                                                                                                      
GROSS MARGIN                                                                             127,527                   -
                                                                                     -----------         -----------
OPERATING EXPENSES:
  General and administrative                                                           1,122,273             388,405
  Research and development                                                               454,218           1,050,463
  Selling                                                                                188,861             341,400
                                                                                     -----------         -----------
     Total operating expenses                                                          1,765,352           1,780,268
                                                                                     -----------         -----------
LOSS FROM CONTINUING OPERATIONS                                                       (1,637,825)         (1,780,268)
                                                                                     -----------         -----------
OTHER INCOME (EXPENSE):
  Interest and other income                                                               27,140             120,259
  Interest expense                                                                       (53,537)                  -
                                                                                     -----------         -----------
     Other income (expense), net                                                         (26,397)            120,259
                                                                                     -----------         -----------
LOSS BEFORE INCOME TAXES AND DISCONTINUED OPERATIONS                                  (1,664,222)         (1,660,009)

INCOME TAX BENEFIT (Note 3)                                                            2,733,829                   -
                                                                                     -----------         -----------
INCOME (LOSS) BEFORE  DISCONTINUED OPERATIONS                                          1,069,607          (1,660,009)
                                                                                     -----------         -----------
DISCONTINUED OPERATIONS:
  Income (loss) from operations of discontinued direct mail marketing
subsidiary                                                                               (50,548)            120,901
 ,   net of income tax benefit (provision) of $30,329 and $72,540,
respectively
  Gain on sale of direct mail marketing subsidiary, net of income tax
provision of                                                                           4,394,717                   -
    $2,636,831
  Loss from operations of discontinued Internet service provider
subsidiary, net of                                                                       (20,698)         (1,823,006)
    income tax benefit of $12,419 and $72,540, respectively
  Gain on sale of Internet service provider subsidiary, net of income tax
    provision of $139,746                                                                232,911                   -
                                                                                     -----------         -----------
INCOME  (LOSS) FROM DISCONTINUED OPERATIONS                                            4,556,382          (1,702,105)
                                                                                     -----------         -----------
NET INCOME (LOSS)                                                                     $5,625,989         $(3,362,114)
                                                                                     ===========         ===========
NET INCOME (LOSS) PER COMMON SHARE (Note 4):
  Income (loss) before discontinued operations:
    Basic
                                                                                           $0.12              $(0.20)
    Diluted
                                                                                           $0.12              $(0.20)
                                                                                                         ===========
                                                                                       
  Net income (loss):
    Basic
                                                                                           $0.64              $(0.40)
    Diluted
                                                                                           $0.64              $(0.40)
                                                                                     ===========         ===========
WEIGHTED AVERAGE COMMON  SHARES OUTSTANDING
  Basic                                                                                8,763,505           8,479,376
  Diluted                                                                              8,832,086           8,479,376
                                                                                     ============        ===========
</TABLE>


      The accompanying notes to condensed consolidated financial statements
                    are an integral part of these statements.



                                       4
<PAGE>


<TABLE>


                    .DATAMARK HOLDING, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                FOR THE NINE MONTHS ENDED MARCH 31, 1998 AND 1997
                                   (Unaudited)

                                                                                         1998                 1997
<CAPTION>
                                                                                     -----------         -----------
<S>                                                                                     <C>              <C>        
NET SALES                                                                               $405,158          $        -

COST OF SALES                                                                            323,201                   -
                                                                                     -----------         -----------
GROSS MARGIN                                                                              81,957                   -
                                                                                     -----------         -----------
OPERATING EXPENSES:
  General and administrative                                                           2,881,136             770,072
  Research and development                                                             1,301,285           2,158,057
  Selling                                                                              1,167,222           1,272,853
                                                                                     -----------         -----------
     Total operating expenses                                                          5,349,643           4,200,982
                                                                                     -----------         -----------
LOSS FROM CONTINUING OPERATIONS                                                       (5,267,686)         (4,200,982)
                                                                                     -----------         -----------
OTHER INCOME (EXPENSE):
  Interest and other income                                                              115,823             410,440
  Interest expense                                                                      (108,746)               (650)
                                                                                     -----------         -----------
     Other income, net                                                                     7,077             409,790
                                                                                     -----------         -----------
LOSS BEFORE INCOME TAXES AND DISCONTINUED OPERATIONS                                  (5,260,609)         (3,791,192)

INCOME TAX BENEFIT (Note 3)                                                            2,684,000                   -
                                                                                     -----------       -------------
LOSS BEFORE  DISCONTINUED OPERATIONS                                                  (2,576,609)         (3,791,192)


DISCONTINUED OPERATIONS:
  Income from operations of discontinued direct mail marketing subsidiary,
net of                                                                                   111,377             263,672
    income tax provision of $66,827 and $158,203, respectively
  Gain on sale of direct mail marketing subsidiary, net of income tax
provision                                                                              4,394,717                   -
    of $2,636,831
  Loss from operations of discontinued Internet service provider
subsidiary, net of                                                                      (265,674)         (1,737,343)
    income tax benefit of $159,404 and $158,203, respectively
  Gain on sale of Internet service provider subsidiary, net of income tax
    provision of $139,746                                                                232,911                   -
                                                                                     -----------         -----------
INCOME (LOSS) FROM DISCONTINUED OPERATIONS                                             4,473,331          (1,473,671)
                                                                                     -----------         -----------
NET INCOME (LOSS)                                                                     $1,896,722         $(5,264,863)
                                                                                     ===========         ===========
NET INCOME (LOSS) PER  COMMON SHARE (Note 4):
  Loss before discontinued operations:
    Basic
                                                                                          $(0.30)             $(0.46)
    Diluted
                                                                                          $(0.30)             $(0.46)
                                                                                      ===========         ===========
                                                                                     
  Net income (loss):
    Basic
                                                                                           $0.22              $(0.64)
    Diluted
                                                                                           $0.21              $(0.64)
                                                                                     ===========         ===========
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING:
  Basic                                                                                8,660,717           8,242,116
  Diluted                                                                              8,862,132           8,242,116
                                                                                     ===========         ===========
</TABLE>

      The accompanying notes to condensed consolidated financial statements
                    are an integral part of these statements.



                                       5
<PAGE>

<TABLE>



                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                FOR THE NINE MONTHS ENDED MARCH 31, 1998 AND 1997
                                   (Unaudited)
                           Increase (Decrease) in Cash
<CAPTION>
                                                                                1998               1997
                                                                            -----------         ---------
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                          <C>              <C>         
  Net income (loss)                                                          $1,896,722       $(5,264,863)
  Adjustments to reconcile net income (loss) to net cash
    used in operating activities:
      Gain on sale of direct mail marketing and Internet service operations  (7,404,205)                -

      Depreciation and amortization                                           1,126,854           115,015
      Acquired research and development                                               -         1,674,721
      Stock issued in lieu of compensation                                       61,250                 -
      Amortization of goodwill                                                   26,932                 -
      Loss on disposition of equipment                                           11,196                 -
      Changes in operating assets and liabilities,  net of effect 
        of acquisition and dispositions:
          Trade accounts receivable                                              98,563            (2,207)
          Inventory                                                             193,886                 -
          Net current assets of discontinued operations                               -            73,592
          Other current assets                                                 (282,348)          (48,828)
          Other assets                                                          (24,675)          (33,331)
          Accounts payable                                                     (805,328)           16,364
          Accrued liabilities                                                  (203,570)           54,132
          Other current liabilities                                              33,000                 -
                                                                            -----------         ---------
      Net cash used in operating activities                                  (5,271,723)       (3,415,405)
                                                                            -----------         ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Increase in investment                                                       (750,000)                -
  Purchase of property and equipment                                           (802,414)       (2,675,116)
  Increase in net non-current assets of discontinued operations                       -          (608,118)
  Proceeds from sale of equipment                                                20,938                 -
                                                                            -----------         ---------
      Net cash used in investing activities                                  (1,531,476)       (3,283,234)
                                                                            -----------         ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net proceeds from sale of direct mail marketing and Internet
services                                                                      6,857,300                 -
    operations
  Net proceeds from the issuance of common stock and other
      contributed capital                                                             -         1,829,555
  Net proceeds from sale and lease back of equipment                          2,750,000                 -
  Principal payments on capital lease obligation                               (429,346)                -
  Principal payments on notes payable                                          (288,812)         (43,201)
  Acquisition of common stock                                                  (200,000)                -
  Proceeds from borrowings                                                       86,000                 -
  Net proceeds from the exercise of common stock options                         22,418                 -
                                                                            -----------         ---------
      Net cash provided by financing activities                               8,797,560         1,786,354
                                                                            -----------         ---------
NET INCREASE (DECREASE ) IN CASH                                              1,994,361        (4,912,285)
CASH AT BEGINNING OF PERIOD                                                   4,952,274        13,159,404
                                                                            -----------         ---------
CASH AT END OF PERIOD                                                       $ 6,946,635        $8,247,119
                                                                            ===========         =========
</TABLE>

 The accompanying notes to condensed consolidated financial statements
                    are an integral part of these statements.


                                       6
<PAGE>



                     DATAMARK HOLDING, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE 1 - INTERIM CONDENSED FINANCIAL STATEMENTS

         The accompanying interim condensed financial statements as of March 31,
1998 and June 30,  1997 and for the three and nine  months  ended March 31, 1998
and  1997  are  unaudited.  In  the  opinion  of  management,   all  adjustments
(consisting  only  of  normal  recurring   adjustments)  necessary  for  a  fair
presentation  have been  included.  The financial  statements are condensed and,
therefore,  do not  include  all  disclosures  normally  required  by  generally
accepted  accounting  principles.  These financial  statements should be read in
conjunction  with the  Company's  annual  financial  statements  included in the
Company's  Annual  Report on Form 10-K for the fiscal year ended June 30,  1997.
The results of operations for the three and nine months ended March 31, 1998 are
not  necessarily  indicative of the results to be expected for the entire fiscal
year  ending  June 30,  1998.  Certain  previously  reported  amounts  have been
reclassified   to   conform   to  the   current   period   presentation.   These
reclassifications did not affect the previously reported net loss.


NOTE 2  - ACQUISITIONS AND DISPOSITIONS

         In January 1997, the Company acquired all of the outstanding  shares of
common stock of Sisna,  Inc.  ("Sisna")  in exchange  for 325,000  shares of the
Company's  common stock.  The acquisition  was accounted for as a purchase.  The
excess of the  purchase  price over the  estimated  fair  value of the  acquired
assets less liabilities assumed was approximately  $1,675,000.  Due to the early
stage of Sisna's technology development, the excess purchase price was allocated
to  purchased  research  and  development  and  expensed  at  the  date  of  the
acquisition.  The assets acquired  consisted of  approximately  $32,000 of trade
accounts  receivable,  $124,000 of inventory and $500,000 of computer and office
equipment and the liabilities  assumed  consisted of  approximately  $289,000 of
trade accounts payable,  $233,000 of notes payable and $134,000 of other accrued
liabilities.

         In March 1998,  the  Company  sold Sisna back to Sisna's  former  major
shareholder, who was a director of the Company, in exchange for 35,000 shares of
the Company's common stock.  The purchaser of Sisna received  tangible assets of
approximately $55,000 of trade accounts receivable, $35,000 of prepaid expenses,
$48,000 of computer and office equipment and $10,000 of other assets and assumed
liabilities of $33,000 of trade accounts payable, $102,000 of notes payable, and
$244,000 of other accrued liabilities.

         The  operations  of  Sisna  have  been  included  in  the  accompanying
statements of operations from the  acquisition  date in January 1997 through the
sale in March 1998 as part of discontinued operations.


                                       7
<PAGE>

         In January 1998, the Company  acquired all of the outstanding  stock of
Books Now,  Inc. in exchange  for shares of the  Company's  common  stock,  in a
transaction  that was accounted for as a purchase.  The  shareholders'  of Books
Now, Inc. received 100,000 shares of the Company's common stock upon signing the
agreement. The excess of the purchase price over the estimated fair value of the
acquired  assets  less  liabilities  assumed  was  approximately  $539,000.  The
tangible assets  acquired  consisted of  approximately  $22,000 of inventory and
$50,000 of computer and office equipment and the liabilities  assumed  consisted
of approximately  $115,000 of trade accounts payable,  $136,000 of notes payable
and $125,000 of other accrued liabilities.

         The  shareholders'  of Books Now,  Inc. can receive a maximum of 87,500
additional shares of the Company's common stock for each year for the next three
years based on  performance  goals  established in the exchange  agreement.  The
average of the bid and ask price for the Company's stock on the date of exchange
was $3.13.

         The following pro forma information for the three and nine months ended
March 31, 1997 and the nine months ended March 31, 1998  presents the  Company's
pro forma results of operations as if the  acquisition of Books Now had occurred
at the  beginning of each period.  The pro forma  results have been prepared for
comparative purposes only and do not purport to be indicative of what would have
occurred  had the  acquisition  been made at the  beginning  of that  applicable
period or of the results which may occur in the future.
<TABLE>
<CAPTION>

                                                  Pro Forma               Pro Forma             Pro Forma
                                              Three Months Ended      Nine Months Ended     Nine Months Ended
                                                March 31, 1997         March 31, 1997         March 31, 1998
                                                --------------         --------------         --------------
                                                 (Unaudited)             (Unaudited)           (Unaudited)


<S>                                                <C>                    <C>                    <C>     
Net sales                                          $103,185               $224,114               $632,017
Income (loss) from operations                    (1,838,630)            (4,369,944)            (5,423,779)
Net income (loss)                                (3,422,069)            (5,437,232)             1,733,225
Basic net income (loss) per
  common share                                        (0.40)                 (0.65)                  0.20
Diluted net income (loss) per
  common share                                        (0.40)                 (0.65)                  0.19
</TABLE>

         In  March  1998,   DataMark  Systems,   Inc.  ("DMS"),  a  wholly-owned
subsidiary  of the Company  sold its direct mail  advertising  business to Focus
Direct,  Inc., a Texas  corporation.  Pursuant to an Asset  Purchase  Agreement,
Focus  Direct,  Inc.  purchased  all  assets,  properties,  rights,  claims  and
goodwill,  of every kind,  character and  description,  tangible and intangible,
real and personal, wherever located of DMS, DataMark Printing, Inc. ("Printing")
and DataMark  Lists,  Inc.,  ("Lists") and WorldNow  Online  Network,  Inc. (all
wholly-owned  subsidiaries  of the Company) used in DMS's direct mail  business.
Focus Direct,  Inc. also agreed to assume certain  liabilities of DMS, Printing,
and Lists. Focus Direct, Inc. is not affiliated with the Company.

                                       8
<PAGE>

         Pursuant to the  Agreement,  Focus  Direct,  Inc.  will pay the Company
$7,700,000 for the above described assets.  Focus Direct,  Inc. paid the Company
$6,900,000 at closing and will pay the additional $800,000 by June 30, 1999. The
total purchase price was adjusted for the difference between the assets acquired
and  liabilities  assumed  at  November  30,  1997  and  those as of the date of
closing.

         This sale  resulted in a gain of  $7,031,548.  The  purchaser  received
tangible assets of approximately $492,922 of trade accounts receivable, $179,276
of  inventory,  $577,869 of furniture  and equipment and $10,550 of other assets
and assumed  liabilities of $592,440 of trade  accounts  payable and $320,939 of
other accrued liabilities.


NOTE 3 - INCOME TAXES

         The income tax  benefits  for the three and nine months ended March 31,
1998 of $2,733,829 and $2, 684,000, respectively,  result from the tax effect of
the gain on sale of direct mail marketing and Internet service  operations being
offset with net operating loss carryforwards  which were not previously recorded
by the Company.


NOTE 4 - EARNINGS (LOSS) PER SHARE

         In accordance with Statement of Financial  Accounting Standards No. 128
"Earnings per Share" which became effective  December 15, 1997, basic net income
per common share was  computed by dividing  net income by the  weighted  average
number of common shares  outstanding  during the period.  Diluted net income per
common share takes into  consideration the dilutive effects of outstanding stock
options. During periods in which the Company incurs a net loss, the inclusion of
the common stock equivalents would decrease the net loss per share and therefore
have not been added to basic weighted average shares.

         The  calculation  of the  weighted  average  number  of  common  shares
outstanding is as follows:
<TABLE>
<CAPTION>

                                                       Three Months Ended            Nine Months Ended
                                                         March 31, 1998                March 31, 1998
                                                        --------------                -------------
Weighted average number of shares
  for basic net income per common
<S>                                                          <C>                          <C>      
  share                                                      8,763,505                    8,759,900
Stock Options                                                   68,581                     201,415
                                                        --------------                -------------
Weighted average number of shares
  for diluted net income per common
  share                                                      8,832,086                    8,961,315
                                                        ==============                =============
</TABLE>



                                       9
<PAGE>


<TABLE>


                                                        Three Months Ended            Nine Months Ended
                                                          March 31, 1997                March 31, 1997
<CAPTION>
                                                         ------------                   ------------
<S>                                                          <C>                            <C>      
Weighted average number of shares
  for basic net income per common
  share                                                      8,479,376                      8,242,116
Stock Options                                                        -                              -
                                                          ------------                   ------------
Weighted average number of shares
  for diluted net income per common
  share                                                      8,479,376                      8,242,116
                                                          ============                   ============
</TABLE>



                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Overview

         The  Company  began  operations  in 1987  to  provide  highly  targeted
business  to consumer  advertising  through  direct  mail.  Since the  Company's
founding,  the direct mail marketing business had provided  substantially all of
the Company's revenues.  The direct mail advertising  business was sold in March
1998 and the  operations  of the  direct  mail  marketing  operations  have been
classified as discontinued operations in the accompanying consolidated financial
statements.

         In fiscal  1994,  the  Company  began  developing  its own  proprietary
advertiser and end-user funded national online network, known as WorldNow Online
(formerly  named  ValuOne  Online).  Since fiscal 1994,  the Company has devoted
significant  resources  towards the  development of WorldNow Online and launched
this proprietary  service in the fourth quarter of fiscal 1997.  WorldNow Online
is attempting to create a national  Internet-based  network of local  television
stations by signing  affiliation  agreements with  television  stations in major
television  markets in the United States. By providing free web hosting services
and revenue opportunities to local television stations,  WorldNow Online obtains
free television commercial  advertising driving Internet traffic to the WorldNow
Online website.  WorldNow Online  provides and aggregates  national  content and
advertising  for its  local  television  station  affiliates,  who  augment  the
national  content with highly relevant local content and  advertising.  Although
the Company believes it will sign affiliate  agreements with television stations
in up to  100  markets,  WorldNow  Online  has to  date  only  signed  affiliate
agreements with television stations in twenty four markets.


                                       10
<PAGE>


         In January 1997, the Company acquired Sisna, Inc. ("Sisna") an Internet
service  provider  headquartered  in Salt Lake City,  Utah. The  acquisition was
accounted for as a purchase. The Company agreed to issue up to 325,000 shares of
its common  stock to acquire all of the  outstanding  shares of common  stock of
Sisna. In March 1998 Sisna was resold to its original owner for 35,000 shares of
the Company's  common stock.  Sisna's  results of operations are included in the
accompanying consolidated statements of operations since the date of acquisition
as discontinued operations.

         In January 1998, the Company  acquired all of the outstanding  stock of
Books Now, Inc.  ("Books Now"),  a book  reseller,  in exchange for a maximum of
362,500 shares of the Company's  common stock.  One hundred thousand shares were
issued at closing, and 262,500 shares are subject to a three year earn-out based
upon financial  performance.  The  acquisition  was accounted for as a purchase.
Books Now's results of operations are included in the accompanying  consolidated
statements of operations since the date of acquisition.


Results of Operations


Three  months  ended March 31, 1998  compared  with three months ended March 31,
1997, and nine months ended March 31, 1998 compared with nine months ended March
31, 1997


Net Sales

         Net sales for the three months ended March 31, 1998 were $385,671.  The
Books Now,  Inc.  acquisition  accounted for $141,160 of the net sales and a one
time sale of a turn-key  Internet  computer system  accounted for $240,854.  Net
sales from  WorldNow  Online  during the three  months ended March 31, 1998 were
minimal.  There were no net sales from  continuing  operations  during the three
months ended March 31, 1997.

         Net sales for the nine months ended March 31, 1998 were  $405,158.  The
Books Now, Inc.  acquisition  accounted for $141,160 of net sales and a one time
sale of a turn-key  Internet  computer system accounted for $240,854.  Net sales
from  WorldNow  Online during the nine months ended March 31, 1998 were minimal.
There were no net sales from continuing  operations during the nine months ended
March 31, 1997.

Cost of Sales

         Cost of sales  for the  computer  online  operations  during  the three
months ended March 31, 1998 were $258,144 or 66.9% of computer online  marketing
sales.  Cost of sales for the computer online  operations during the nine months
ended March 31, 1998 were $323,201 or 79.8% of computer online  marketing sales.
Cost of sales as a  percentage  of sales was less during the three  months ended
March 31, 1998 than  during the nine  months  ended March 31, 1998 due to higher
markups on the sale of a turn-key internet computer system.


                                       11
<PAGE>


Operating Expenses

         General  and  administrative  expense  increased  188.9% to  $1,122,273
during the three  months  ended  March 31, 1998 from  $388,405  during the three
months ended March 31, 1997. The increase in general and administrative  expense
was due to the  addition  of  administrative  and  support  staff,  depreciation
expense, as well as increased related facilities costs, associated with WorldNow
Online.

         General  and  administrative  expense  increased  274.1% to  $2,881,136
during the nine months ended March 31, 1998 from $770,072 during the nine months
ended March 31, 1997. The increase in general and administrative expense was due
to the addition of administrative and support staff,  depreciation  expense,  as
well as increased related facilities costs, associated with WorldNow Online.

         Selling  expense  decreased  44.7% to $188,861  during the three months
ended March 31, 1998 from $341,400 during the three months ended March 31, 1997.
The decrease in selling expense was due to reductions in the sales and marketing
staff of WorldNow Online.

         Selling  expense  decreased  8.3% to $1,167,222  during the nine months
ended March 31,  1998 from  $1,272,853  during the nine  months  ended March 31,
1997.  The decrease in selling  expense was due to  reductions  in the sales and
marketing staff of WorldNow Online.

         Research and  development  costs decreased 56.8% to $454,218 during the
three months ended March 31, 1998 from $1,050,463  during the three months ended
March 31, 1997.  Research and  development  costs have  decreased due to reduced
levels of activity currently required for the development of WorldNow Online. To
remain  competitive,  the  Company  must  continue  to enhance  and  improve the
responsiveness,  functionality, features and content of the WorldNow online main
site.

         Research and development costs decreased 39.7% to $1,301,285 during the
nine months  ended March 31, 1998 from  $2,158,057  during the nine months ended
March 31, 1997.  Research and  development  costs have  decreased due to reduced
levels of activity currently required for the development of WorldNow Online. To
remain  competitive,  the Company  must  continue  to  enchance  and improve the
responsiveness,  functionality, features and content of the WorldNow online main
site.

         During the three  months  ended  March 31,  1998 the  Company  sold its
direct mail  marketing  and  Internet  service  operations  for pretax  gains of
$7.031,548 and $372,657,  respectively.  During the three months ended March 31,
1998 the direct mail marketing  operations  incurred a pretax loss of $80,877 as
compared to a pretax profit of $193,441  during the three months ended March 31,
1997.  During  the three  months  ended  March  31,  1998 the  Internet  service
operations  incurred a pretax  loss of $33,117 as compared  to a  pretaxloss  of
$1,895,546  during the three months ended March 31, 1997.  The Internet  service
operations loss incurred during the three months ended March 31, 1997 included a
charge of $1,674,721 for acquired research and development.


                                       12
<PAGE>


         During the nine months ended March 31, 1998 the Company sold its direct
mail  marketing and Internet  service  operations for pretax gains of $7,031,548
and  $372,657,  respectively.  During the nine  months  ended March 31, 1998 the
pretax profit from the direct mail marketing operations was $178,204 as compared
to a profit of $421,875 during the nine months ended March 31, 1997.  During the
nine months  ended March 31, 1998 the  Internet  service  operations  incurred a
pretax loss of $425,078,  as compared to a loss of  $1,895,546  during the three
months  ended March 31, 1997.  The Internet  service  operations  loss  incurred
during the three months ended March 31, 1997 included a charge of $1,674,721 for
acquired research and development.


Liquidity and Capital Resources

         Prior  to  calendar   year  1996,   the  Company   satisfied  its  cash
requirements  through cash flows from operating  activities and borrowings  from
financial  institutions  and  related  parties.  However,  in  order to fund the
expenses of developing and launching  WorldNow Online in March 1996, the Company
began a private placement to major  institutions and other accredited  investors
(the "March 96 Placement"). The Company completed the March 96 Placement for net
proceeds of  $16,408,605  during  fiscal year 1997,  including  the  exercise of
warrants.

         In  October  1997,  the  Company  entered  into a three  year  sale and
leaseback  agreement  which  provided the Company with  $2,750,000 in additional
working  capital.  The  Company was  required  to place  $250,000 in escrow upon
signing this agreement.

         In March  1998,  the Company  sold the net assets of DataMark  Systems,
Inc.  their direct mail marketing  subsidiary.  To date the Company has received
$6,857,300  from the sale of these net  assets and will  receive  an  additional
$700,000 in June 1999.

         Operating activities used $5,271,723 during the nine months ended March
31, 1998 compared to $3,415,405 during the nine months ended March 31, 1997. The
increase in cash used by operating activities during the nine months ended March
31, 1998 as compared  to 1997 was  primarily  attributable  to  increased  costs
associated with WorldNow Online.

         Cash used in investing  activities was $1,531,476 and $3,283,234 during
the nine months  ended March 31,  1998 and 1997,  respectively.  During the nine
months ended March 31, 1998,  the Company's  investing  activities  included the
investment  in  CommTouch,  Ltd. of $750,000 and  acquisition  of equipment  for
$802,414.  During the nine months  ended March 31,  1997,  the Company  acquired
$2,675,116  of equipment  and  invested  $608,118 in net  non-current  assets of
discontinued operations.


                                       13
<PAGE>


         Cash provided by financing  activities was  $8,797,560  during the nine
months  ended March 31, 1998 as  compared to  $1,786,354  during the nine months
ended March 31, 1997. The increase in cash provided was  attributable to the net
receipt of $6,857,300 from the sale of direct mail marketing net assets in March
1998,  $2,750,000 from the sale leaseback agreement entered into in October 1997
and $86,000 from loan proceeds.  This increase in cash provided  during the nine
months  ended March 31, 1998 was offset in part by principal  repayments  on the
capital  lease  obligation  and other notes  payable  totaling  $718,158 and the
payment of  $200,000  for the  retirement  of common  stock  owned by a previous
officer of the Company's  direct mail  advertising  subsidiary.  During the nine
months ended March 31, 1997,  the Company  received  $1,829,555  of net proceeds
from the  issuance  of  common  stock and other  contributed  capital  offset by
$43,201 in principal repayments on notes.

         Management  projects that there will not be sufficient  cash flows from
operating  activities  during the next twelve months to provide  capital for the
Company to implement its marketing strategy for WorldNow Online. As of March 31,
1998,  the Company had  $6,946,635 of cash.  The Company is attempting to obtain
additional debt or equity  funding.  If adequate  funding is not available,  the
Company  may be  required  to revise its plans and reduce  future  expenditures.
There can be no assurance that the  additional  funding will be available or, if
available, that it will be available on acceptable terms or in required amounts.

         In April  1998 the  Company  purchased  1,800,000  shares of its common
stock held by a previous officer of the Company in exchange for $1,500,000.


Year 2000 Issue

         The  Company's  systems are  compliant  with the Year 2000  issues.  It
further expects that costs  associated to achieve  compliance with the Year 2000
issue with other entities with which the Company  electronically  interacts will
be minimal.


Forward Looking Information

         Statements  regarding the Company's  expectations  as to future revenue
from WorldNow Online,  and certain other  statements  presented in the Form 10-Q
constitute  forward  looking  information  within  the  meaning  of the  Private
Securities Litigation Reform Act of 1995. Although the Company believes that its
expectations  are  based on  reasonable  assumptions  within  the  bounds of its
knowledge of its business and operations,  there can be no assurance that actual
results will not differ  materially  from  expectations.  In addition to matters
affecting the  Company's  industry  generally,  factors which could cause actual
results to differ from expectations include, but are not limited to (i) WorldNow
Online has only generated minimal revenues, and it has not generated and may not
generate  the  level of  television  station  affiliates,  users or  advertisers
anticipated,  (ii) the costs to market the WorldNow Online service to television
station  affiliates,  advertisers and users could be  substantially  higher than
anticipated,  (iii) the online industry is rapidly changing, and the Company may
not have the technical or financial  resources to obtain  sufficient  television
station affiliates and advertisers and to generate  sufficient  Internet traffic
in order to compete against  existing online services or against  services which
are newly introduced or modified, and (iv) the direct mail business may not grow
as anticipated due to competitive factors,  including postage and material price
increases which make direct mail  uneconomical  with other forms of advertising,
and competition  from other direct mailers over which the Company may not have a
competitive advantage.


                                       14
<PAGE>



Item 6                     EXHIBITS AND REPORTS ON FORM 8-K

         (a)      The following exhibits are filed herewith

                           Exhibit 27


                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                     DATAMARK HOLDING, INC.


Date:  May 7, 1998                          By       /s/ Michael D. Bard
          ---                                 ----------------------------------
Michael D. Bard
                                                     Chief Financial Officer


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