DATAMARK HOLDING INC
8-K, 1998-03-19
MANAGEMENT SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549
                             -----------------------


                                    FORM 8-K


                                 CURRENT REPORT
                                 --------------

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                                  March 5, 1998
                                  -------------
                Date of Report (Date of earliest event reported)


                             DATAMARK HOLDING, INC.
             (exact name of registrant as specified in its charter)


                                    Delaware
                                    --------
         (State or other jurisdiction of incorporation or organization)

       0-20771                                          87-0461856
       -------                                          ----------
(Commission File Number)                    (I.R.S. Employer Identification No.)




                       448 E. Winchester Street, Suite 400
                           Salt Lake City, Utah 84107
                           --------------------------
               (Address of principal executive offices) (Zip Code)


                                 (801) 268-2202
                                 --------------
               Registrant's telephone number, including area code



                                       1
<PAGE>



Item 2.          Acquisition or Disposition of Assets
- -------          ------------------------------------

         On March 5,  1998,  DataMark  Systems,  Inc.  ("DMS"),  a  wholly-owned
subsidiaries  of  DataMark  Holding,  Inc.  (the  Company)  sold its direct mail
advertising business to Focus Direct, Inc., a Texas corporation.  Pursuant to an
Asset Purchase Agreement,  Focus Direct, Inc. purchased all assets,  properties,
rights, claims and goodwill, of every kind, character and description,  tangible
and intangible,  real and personal,  wherever located of DMS, DataMark Printing,
Inc.  ("Printing")  and DataMark  Lists,  Inc.,  ("Lists")  and WorldNow  Online
Network,  Inc.  (all  wholly-owned  subsidiaries  of the Company)  used in DMS's
direct  mail  business.  Focus  Direct,  Inc.  also  agreed  to  assume  certain
liabilities of DMS, Printing,  and Lists.  Focus Direct,  Inc. is not affiliated
with the Company

         Pursuant to the  Agreement,  Focus  Direct,  Inc.  will pay the Company
$7,700,000 for the above described assets.  Focus Direct,  Inc. paid the Company
$6,900,000 at closing and will pay the additional  $800,000 on or about June 30,
1999. The total purchase price is to be adjusted for the difference  between the
assets acquired and liabilities assumed at November 30, 1997 and those as of the
date of closing.

         The  foregoing  discussion is qualified in its entirety by reference to
the Agreement, which is filed as an exhibit.

Item 5.           Other Events
- -------           ------------

         On March 5,  1998,  the  Company  entered  into a  Confidentiality  and
Noncompetition  Agreement  with Chad L. Evans.  Pursuant to the  agreement for a
period of two years Mr. Evans will not on behalf of himself or any other person,
directly or indirectly,  solicit  employment from, offer employment to or employ
any person who (i) is then  currently  an employee of the Company or (ii) during
the then preceding 60 days  terminated his or her employment with the Company or
any affiliate without the Company's  consent,  and Mr. Evans shall not otherwise
interfere, directly or indirectly, with the relationship between the Company and
any  employee.  For a period of two years,  Mr.  Evans  shall not,  directly  or
indirectly,  interfere  with  the  relationship  between  the  Company  and  any
customer,  distributor,  vendor or supplier of the Company. Also for a period of
two years Mr. Evans shall not,  directly or indirectly,  own,  control,  manage,
operate, be employed by, participate or engage in, or otherwise have an interest
in, any business or enterprise  (regardless  of form) which is engaged in direct
competition in the businesses that the Company is presently engaged in including
e-commerce,  internet  service  provider,  online books sales,  online broadcast
network strategy and web hosting.

         In  addition,  Mr.  Evans  acknowledges  that  he may  possess  certain
confidential information pertaining to the Company's businesses,  including, but
not limited to, investment plans or strategies,  trade secrets,  customer lists,
customer or consultant  contracts  and the details  thereof,  pricing  policies,
operational  methodology,  marketing  and  merchandising  plans  of  strategies,
business   acquisition  plans,   personnel   acquisition  plans  and  all  other
information pertaining to the Company's business that is not publicly available.
Mr. Evans agrees that he shall not, at any time, directly or indirectly disclose
to any person,  except to the Company or its  officers  and agents,  or use, any



                                       2
<PAGE>

Confidential Information concerning the businesses that the Company is presently
engaged  in  including  e-commerce  transactional  software,   internet  service
provider, online book sales, online broadcast network strategy and web hosting.

         In exchange for the above Confidentiality and Noncompetition  Agreement
the Company agreed to pay Mr. Evans $400,000.

         Also on March 5, 1998,  the  Company  entered  into a Stock  Repurchase
Agreement,  subject to  shareholder  approval,  wherein  the  Company  agrees to
purchase  2,050,000  shares  of  Mr.  Chad  L.  Evans'  stock  in  exchange  for
$2,000,000.  The Company delivered  $2,000,000 and Mr. Evans delivered 2,050,000
shares to an Escrow  Agent.  In  addition,  the Escrow Agent will deliver to the
Company a Voting  Trust  Agreement,  wherein the Company is entitled to vote the
shares held in trust.


Item 7.           Financial Statements and Exhibits
- -------           ---------------------------------

         (a) The pro forma financial  information relating to the disposition of
the assets as described  above in accordance  with Article 11 of Regulation  S-X
was not available when this report was filed. Such pro forma information will be
filed as soon as it is available,  which is expected to be no later than May 11,
1998.

         (b) The following exhibits are filed herewith:

                  (1)  Asset Purchase Agreement


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                                  DATAMARK HOLDING, INC.




Date March 19,1998                                /s/ Michael D. Bard
                                                  --------------------------
                                                  Michael D. Bard
                                                  Chief Financial Officer



                                       3
<PAGE>


                            ASSET PURCHASE AGREEMENT

         THIS ASSET PURCHASE  AGREEMENT (the  "Agreement") is entered into as of
March 5, 1998, by and between FOCUS DIRECT, INC., a Texas corporation ("Buyer"),
DATAMARK SYSTEMS,  INC., a Nevada  corporation  ("Systems"),  DATAMARK PRINTING,
INC., a Utah corporation ("Printing"),  DATAMARK LISTS, INC., a Utah corporation
("Lists"),  and WORLDNOW ONLINE NETWORK, INC., a Nevada corporation ("WorldNow")
(Systems,  Printing,  Lists and WorldNow  are  referred to in this  Agreement as
"Sellers").

                              W I T N E S S E T H :


         WHEREAS, Systems operates a full-service direct mail marketing business
(the  "Business");  Printing provides printing services to Systems in connection
with the Business;  Lists brokers and manages  customer lists,  and owns certain
other  intellectual  property  associated  with the  Business;  and  WorldNow is
engaged in a business  other than the Business,  but owns certain assets used in
connection with the Business;

         WHEREAS,  Systems,  Printing,  Lists  and  WorldNow  are  wholly  owned
subsidiaries of DataMark Holding, Inc., a Delaware corporation ("Holding"); and

         WHEREAS,  this Agreement sets forth the terms and conditions upon which
Sellers  are  willing to sell and Buyer is willing to  purchase  all of Sellers'
assets which are used in connection with the Business.

         NOW, THEREFORE, in consideration of the mutual promises of the parties,
in  reliance  on  the  representations,  warranties,  covenants  and  conditions
contained in this Agreement, and for other good and valuable consideration,  the
parties agree as follows:


                         I. PURCHASE AND SALE OF ASSETS


         1.1 Purchase and Sale of Assets. Subject to the terms and conditions of
this  Agreement,  Sellers shall sell,  convey,  assign,  transfer and deliver to
Buyer, and Buyer shall purchase, at the Closing (as defined in Section 2.1), all
of  Systems',  Printing's  and Lists'  assets,  properties,  rights,  claims and
goodwill,  of every kind,  character and  description,  tangible and intangible,
real and  personal,  wherever  located and whether or not reflected on the books
and  records  of  Systems,  Printing  or  Lists,  and  all  such  other  assets,
properties,  rights, claims and goodwill of WorldNow which are used primarily in
the Business,  including,  without limitation, the following (collectively,  the
"Assets"):


                  (a)  subject to Section 1.2  regarding  Excluded  Assets,  all
furniture,  furnishings,  fixtures,  machinery,  equipment  (including  printing
equipment,  computers and office equipment),  and vehicles, as well as leasehold
improvements,  which (i) are located at Sellers'  facilities  in Salt Lake City,
Utah, Murray, Utah, Kansas City, Kansas and Atlanta,  Georgia,  which facilities
are described more  particularly on Schedule 1.1(a) (the  "Facilities")  or (ii)
are listed on Exhibit A to the bill of sale referred to in Section 2.3(a);



                                       4
<PAGE>

                  (b)  subject to Section 1.2  regarding  Excluded  Assets,  all
inventory, parts, supplies (including office supplies) and incidentals which (i)
are  located  at the  Facilities  or (ii) are listed on Exhibit A to the bill of
sale referred to in Section 2.3(a);


                  (c) all  trade  accounts  receivable  of  Sellers  arising  in
connection with the Business ("Accounts Receivable"), subject to Section 2.6;


                  (d) all credits,  prepaid  expenses and other items,  security
deposits and unbilled costs and fees, of Sellers  attributable  to the Assets or
Business;


                  (e)  all  right,  title  and  interest  of  Sellers  in and to
intellectual   property  and  other  intangible  property  associated  with  the
Business,  including,  without limitation,  customer lists, data bases and other
goodwill,  trade secrets,  methods,  inventions and other know-how, and patents,
trademarks,  service marks, trade names (including the names "DATAMARK SYSTEMS,"
"DATAMARK PRINTING" and "DATAMARK LISTS") and copyrights,  whether registered or
unregistered, and any applications therefore;


                  (f) all  rights  of  Sellers  under the Material Contracts (as
defined in Section 3.12);


                  (g) all books,  records,  manuals and other  materials (in any
form or medium)  relating to, or used by Sellers in connection  with, the Assets
or Business;


                  (h) all rights,  claims and actions arising out of occurrences
before or after the  Closing,  which  relate  to, or arise  from,  the Assets or
Business;


                  (i) all  licenses,  permits,  authorizations  and approvals of
governmental  or other  regulatory  authorities  which  relate to the  Assets or
Business; and


                  (j) all assets and properties  reflected on the Latest Segment
Balance  Sheet (as defined in Section  3.05),  excepting  only those  assets and
properties  which have been disposed of by Sellers in the ordinary course of the
Business after the date of the Latest Segment Balance Sheet.


         1.2 Excluded Assets.  Notwithstanding Section 1.1, this Agreement shall
not  effect  the  transfer  of,  and the term  "Assets"  shall be deemed  not to
include, the following:


                  (a) all cash and cash  equivalents,  other than petty cash, on
hand at the Closing;


                  (b)  corporate  seals,  minute  books,  stock  books and other
records relating to the corporate organization of Sellers; and


                  (c) the assets, properties and rights listed on Schedule 1.2.


         1.3 Assumption of  Liabilities.  Subject to the terms and conditions of
this Agreement,  at the Closing,  Buyer shall assume and agree to pay, discharge
or perform, as appropriate, the following liabilities and obligations of Sellers
(the "Assumed Liabilities"):



                                       5
<PAGE>

                  (a) all  accounts  payable of Sellers  arising in the ordinary
course of the Business ("Accounts Payable"), subject to Section 2.7;


                  (b) obligations under the Material Contracts accruing from the
Closing Date  (Sellers  acknowledge  that Buyer is not  assuming any  liability,
obligation  or  commitment  under any  Material  Contract  arising  prior to the
Closing Date or based on any act,  omission or  condition  occurring or existing
prior to the Closing Date);


                  (c) the Assumed Employee Bonuses (as defined in Section 2.8).


         Except  for  the  Assumed   Liabilities,   or  as  otherwise  expressly
contemplated in this Agreement, Buyer shall not assume any, and the Assets shall
be conveyed free and clear of every, liability, obligation,  commitment, option,
charge,  lien, claim or encumbrance of every kind,  contingent and fixed,  known
and unknown.


         1.4 Amount of Cash Purchase Price. In  consideration  for Sellers' sale
of the Assets,  in addition to Buyer's  assumption  of the Assumed  Liabilities,
Buyer shall  deliver to Sellers the  following  cash  purchase  price (the "Cash
Purchase Price"), payable in accordance with Section 1.5:


                  (a) $7,700,000;


                  (b) minus,  $104,000,  which  Buyer shall apply to the Assumed
Employee Bonuses,  any unearned portion of which shall be remitted to Sellers on
or before September 30, 1998;


                  (c) plus or minus,  as  appropriate,  that amount by which the
Accounts  Receivable,  net of allowance for doubtful  accounts (which  allowance
shall include all Accounts  Receivable  invoiced more than 120 days prior to the
Closing),  as of the  Closing  Date are greater  than or less than the  Accounts
Receivable, net of allowance for doubtful accounts, as of the date of the Latest
Segment Balance Sheet;


                  (d) plus or minus,  as  appropriate,  that amount by which the
Accounts  Payable  as of the  Closing  Date are less  than or  greater  than the
Accounts Payable as of the date of the Latest Segment Balance; and


                  (e) plus or minus,  as  appropriate,  Sellers' and Buyer's pro
rata  portion as of the  Closing  Date of all  property,  ad valorem and similar
taxes  levied on the Assets (to the extent then  determinable),  all prepaid and
deferred  expenses  arising in the ordinary  course of the  Business;  provided,
however,  that upon receipt of  reasonably  satisfactory  evidence of payment by
Buyer, Sellers shall promptly pay to Buyer any property,  ad valorem and similar
taxes  levied on the Assets in excess of the amounts  used in  determining  such
purchase price adjustment (to the extent not retained pursuant to Section 1.6).


Sellers and Buyer shall  cooperate to determine the  appropriate  adjustments to
the Cash Purchase Price pursuant to subsections  (c), (d) and (e) above,  within
20 days after the Closing Date.


                                       6
<PAGE>

         1.5 Payment of Cash Purchase  Price.  The Cash Purchase  Price shall be
payable by wire transfer or other immediately available funds, as follows:


                  (a)  $6,796,000  (the  "Closing  Payment")  shall  be  paid at
Closing (the Closing Payment  represents  $7,700,000,  less $104,000 for Assumed
Employee  Bonuses,  less $800,000 to be paid as set forth in subsections (c) and
(d) below)


                  (b) the net amount due to Sellers,  if any, as a result of the
adjustments  set forth in  Sections  1.4(c),  (d) and (e) shall be paid by Buyer
within  30  days  after  the  Closing  Date;  provided,  however,  that  if such
adjustments  result in a net amount due to Buyer,  then Sellers  shall refund to
Buyer such net amount due, within 30 days after the Closing Date;


                  (c) $100,000,  less any amounts  retained by Buyer pursuant to
Section 1.6, shall be paid within five business days after the first anniversary
of the Closing Date; and


                  (d)  $700,000  shall be paid within five  business  days after
June 30, 1999.


         1.6 Purchase Price Hold-Back.  As set forth in Section 1.5, Buyer shall
withhold  $100,000 of the Cash  Purchase  Price.  Such amount may be retained by
Buyer to the extent necessary to reimburse Buyer for the following:


                  (a) payment by Buyer of Accounts  Payable not set forth on the
schedule of Accounts Payable  delivered by Sellers to Buyer on the Closing Date;
Sellers   acknowledge  that,  although  Buyer  is  not  assuming  liability  for
non-scheduled  Accounts Payable,  Buyer may, in order to preserve its vendor and
supplier  relationships,  deem it necessary to pay such  non-scheduled  Accounts
Payable (but only after consultation with Sellers,  giving due consideration for
disputed amounts);


                  (b) payment by Buyer of property, ad valorem and similar taxes
in excess of the amounts  used in  determining  the  purchase  price  adjustment
pursuant to Section 1.4(e);


                  (c)  payment by Buyer of amounts,  if any,  which Buyer may be
required to pay as a result of Seller's failure to make filings or payments with
respect to Sellers' 401(k) plan; Sellers acknowledge, however, that Buyer is not
assuming Sellers' 401(k) plan or any liability thereunder;


                  (d) payment by Buyer of the purchase  price (or unpaid portion
thereof) of the  furniture and equipment  listed on Schedule  1.6(d),  which was
ordered by Sellers for the Business prior to Closing  (Sellers  acknowledge that
Buyer may in its sole  discretion  accept or reject  any such  assets and is not
assuming liability for the purchase price of any such rejected assets); and


                  (e)  payment by Buyer of any other  liability,  obligation  or
commitment,  other than the Assumed  Liabilities,  with respect to the Assets or
Business  arising  prior to the  Closing  Date or based on any act,  omission or
condition occurring or existing prior to the Closing Date.




                                       7
<PAGE>

All amounts  withheld and which have not been  retained by Buyer as set forth in
this  Section  1.6,  shall be paid to Sellers  as  provided  in Section  1.5(b).
Buyer's rights to retain amounts under this Section 1.6 shall be in addition to,
and not in  limitation  of, any other offset  rights Buyer may have  pursuant to
this Agreement.


         1.7  Allocation  of  Consideration.  The Cash  Purchase  Price  and the
Assumed Liabilities shall be allocated among the Assets as set forth on Schedule
1.7. No party to this  Agreement  will take a position on any income tax return,
before  any  governmental   agency  or  in  any  judicial   proceeding  that  is
inconsistent with the terms of this Section 1.7.


         1.8 Compliance with Bulk Sales Laws. Buyer and Sellers waive compliance
with  the  bulk  sales  law  and  any  other  similar  laws  in  any  applicable
jurisdiction in connection with the transactions contemplated by this Agreement.
Sellers shall  indemnify Buyer from, and hold it harmless  against,  any claims,
actions, liabilities,  damages, losses, costs and expenses (including reasonable
attorneys' fees) resulting from or arising out of the parties' failure to comply
with  any of such  laws in  respect  of the  transactions  contemplated  by this
Agreement.



                      II. CLOSING AND POST-CLOSING MATTERS


         2.1 Time and Place. The  consummation of the transactions  contemplated
by this Agreement (the "Closing") shall take place on March 4, 1998, at 10 a.m.,
local time (the "Closing  Date"),  at the  principal  offices of Holding in Salt
Lake  City,  Utah,  or such  other  time and  place as Buyer and  Sellers  shall
mutually agree.


         2.2 Buyer's Deliveries at Closing.  At the Closing, Buyer shall deliver
to Sellers the following:


                  (a) the Closing Payment, by wire transfer or delivery of other
immediately available funds;


                  (b) an undertaking,  in the form of Exhibit  2.2(b),  in which
Buyer  assumes and agrees to pay,  discharge  or perform,  as  appropriate,  the
Assumed Liabilities; and


                  (c) the other  agreements,  opinions,  certificates  and other
documents referred to in Article VII and elsewhere herein.


         2.3      Sellers' Deliveries at Closing.  At the Closing, Sellers shall
deliver to Buyer the following:


                  (a) a bill of sale,  in the form of Exhibit  2.3(a),  and such
other instruments of conveyance,  assignment and transfer, in form and substance
reasonably  satisfactory to Buyer's  counsel,  as shall be effective to transfer
and assign to, and vest in, Buyer all of the Assets;


                  (b) the other  agreements,  opinions,  certificates  and other
documents referred to in Article VII and elsewhere herein.



                                        8
<PAGE>

In  addition,  Sellers  shall take such other steps as may be  necessary  to put
Buyer in actual possession and operating control of the Assets.

         2.4 Third Party Consents.  To the extent that Sellers' rights under any
agreement,  commitment,  plan,  authorization  or other  Asset to be assigned to
Buyer hereunder may not be assigned  without the consent of another person which
has not been  obtained,  this  Agreement  shall not  constitute  an agreement to
assign the same if an attempted  assignment would constitute a breach thereof or
be unlawful,  and  Sellers,  at their  expense,  shall use their best efforts to
obtain any such required consent as promptly as possible. If any such consent is
not obtained or if any attempted assignment would be ineffective or would impair
Buyer's  rights  under the Asset so that Buyer  would not in effect  acquire the
benefit of all such rights,  Sellers shall,  to the maximum extent  permitted by
law and the Asset,  act after the  Closing as Buyer's  agents in order to obtain
for it the  benefits  thereunder  and shall  cooperate,  to the  maximum  extent
permitted by law and the Asset,  with Buyer in any other reasonable  arrangement
designed to provide such benefits to Buyer.


         2.5 Sellers'  Further  Assurances.  Sellers from time to time after the
Closing shall execute,  acknowledge and deliver to Buyer such other  instruments
of  conveyance  and transfer  and shall take such other  actions and execute and
deliver such other documents,  certificates and further  assurances as Buyer may
reasonably  request in order to vest more  effectively in Buyer, or to put Buyer
more fully in possession of, the Assets,  or to better enable Buyer to complete,
perform or discharge the Assumed Liabilities.


         2.6 Accounts Receivable.  Within 15 days after the Closing Date Sellers
shall deliver to Buyer a schedule containing a complete and accurate list of all
Accounts  Receivable  as  of  the  Closing  Date.  All  proceeds  from  Accounts
Receivable collected by Buyer or Sellers during the 120-day period following the
Closing  Date shall be retained  by Buyer.  During such  period,  Sellers  shall
assist Buyer, as Buyer may request, in the collection of such Trade Receivables.
Without  limiting  the  foregoing,  90 days after the  Closing  Date Buyer shall
provide a list to Sellers of all  uncollected  Trade  Receivables,  and  Sellers
shall use their best efforts  during the next 30 days to collect such amounts on
behalf of Buyer.  Within 10 days after the 120-day period  following the Closing
Date,  upon Buyer's  request,  Sellers shall pay to Buyer an amount equal to all
uncollected Trade Receivables.  Thereafter,  any Trade Receivables  collected by
Buyer shall be remitted to Sellers.


         2.7  Accounts  Payable.  Within 15 days after the Closing  Date Sellers
shall deliver to Buyer a schedule containing a complete and accurate list of all
Accounts Payable as of the Closing Date. Sellers  specifically  acknowledge that
Buyer is not assuming any  Accounts  Payable  other than those set forth on such
schedule  and  that  the  indemnification  obligations  of  Sellers  under  this
Agreement shall extend to any Accounts Payable not set forth on such schedule.


         2.8 Employment  Matters.  Effective as of the Closing Date, Buyer shall
offer  employment  to those  employees  selected  by Buyer who are  employed  by
Sellers principally in the operation of the Business,  at wage and salary levels
and with employee  benefits that are  competitive  within the industry.  Sellers
shall use their best efforts to cause such employees selected by Buyer to accept



                                       9
<PAGE>

such employment with Buyer.  All such employees hired by Buyer as of the Closing
Date shall be  referred  to in this  Agreement  as the  "Continuing  Employees."
Except for the Assumed Employee Bonuses, Sellers shall pay, within 30 days after
the Closing  Date,  directly to each  Continuing  Employee  that  portion of all
compensation  and benefits  which has accrued on behalf of such  employee (or is
attributable  to expenses  incurred by such employee) as of the Closing Date and
is payable under Sellers' plans and policies,  and Buyer shall not be liable for
any such compensation or benefits. Except as specifically provided herein, Buyer
shall have no liability  or  obligation  to any  employee of Sellers  (including
Continuing  Employees)  resulting  from the  transactions  contemplated  hereby,
including,  without  limitation,  change  of  control  payments  or  liabilities
incurred  upon  termination  of  employment  by  Sellers.  Sellers  specifically
acknowledge that the Assets to be transferred include Sellers' rights (including
rights of  specific  enforcement)  under  all  proprietary  and  confidentiality
agreements and agreements regarding ownership of intellectual  property to which
any Continuing Employee is a party.


Buyer has  agreed to  assume  Sellers'  liability  for the pro rata  portion  of
bonuses deemed earned through the Closing Date by Sellers'  employees  under the
DataMark  Annual  Profit  Bonus  Program,  as  described  in Schedule  3.18 (the
"DataMark Bonus Plan"). In order to enable Buyer to determine the amount of such
bonuses  deemed earned,  Sellers  shall,  within 60 days after the Closing Date,
deliver  to Buyer  financial  information  reporting  operating  results  of the
Business  for the period from July 1, 1997  through the Closing  Date.  Based on
such  information,  together  with  operating  results of the Business  from the
Closing Date through June 30, 1998,  Buyer shall  determine  the total amount of
bonuses  that would have been earned by Sellers'  employees  under the  DataMark
Bonus Plan had Sellers operated the Business for such 12-month  period.  The pro
rata portion of such bonuses  deemed earned through the Closing Date by Sellers'
employees  (the  "Assumed  Employee  Bonuses")  shall equal the total  amount of
bonuses that would have been earned for such 12-month  period (as  determined by
Buyer), multiplied by the number of months (including any partial month) elapsed
from  July 1,  1997,  through  the  Closing  Date,  divided  by 12. On or before
September 30, 1998,  Buyer shall refund to Sellers the amount,  if any, by which
$104,000  exceeds the Assumed Employee  Bonuses,  and Buyer shall distribute the
Assumed Employee Bonuses to the Continuing Employees in such amounts and on such
bases as Buyer may determine.


         2.9 Change of Sellers'  Names. As soon as reasonably  possible  (taking
into  consideration  Delaware law and the rules and  regulations  of the SEC and
Nasdaq), but in no event later than 30 days after Closing, Systems, Printing and
Lists shall change their  corporate names to names which do not contain the word
"DATAMARK" or any variation thereof. As soon as reasonably possible (taking into
consideration Delaware law and the rules and regulations of the SEC and Nasdaq),
but in no event later than  December 31, 1998,  Sellers  shall cause  Holding to
change its corporate  name to a name which does not contain the word  "DATAMARK"
or any variation thereof.  Sellers shall cooperate with Buyer to permit Buyer to
qualify to do business under a corporate name  containing the word "DATAMARK" in
each state in which Buyer  requests.  Except as provided  herein,  following the
respective  dates on which  Sellers' names and Holding's name have been changed,
Sellers shall not use or permit another to use, directly or indirectly, any name
containing the word "DATAMARK" or any variation thereof.



                                       10
<PAGE>

         2.10 Right to Terminate DataMark Media Sublease. The Assets include the
DataMark Media Sublease  covering  approximately  4,908 net usable square fee of
space located at 488 East 6400 South, Suite 100, Murray, Utah, as described more
particularly on Schedule 1.1(a) (the  "Sublease").  Sellers and Buyer shall each
have the option at any time  during the term of the  Sublease to  terminate  the
Sublease by giving  written  notice  thereof to the other party at least 90 days
prior to the effective date of  termination.  On or before the effective date of
termination,  Buyer shall remove all of its property from the premises and Buyer
shall have no  further  liability  under the  Sublease  except  for  obligations
accruing from the Closing Date to the move-out date.




                 III. REPRESENTATIONS AND WARRANTIES OF SELLERS


Sellers jointly and severally represent and warrant to Buyer as follows:


         3.1  Corporate   Organization.   Each  Seller  is  a  corporation  duly
organized,  validly existing and in good standing under the laws of the state of
its incorporation,  with full power and authority  (corporate,  governmental and
otherwise) to own and operate its properties and business as currently conducted
and as  contemplated  to be  conducted.  Each  Seller  is duly  qualified  to do
business and is in good standing as a foreign  corporation in each  jurisdiction
where the conduct of the Business  requires it to be so qualified.  Schedule 3.1
sets forth, with respect to each Seller,  the Seller's state of incorporation of
each jurisdiction  where the conduct of the Business requires it to be qualified
as a foreign  corporation.  Sellers  have  delivered  to Buyer true and complete
copies of Sellers' charter and bylaws.


         3.2  Corporate  Power;  Authorization;   Enforceable  Obligations.  The
execution,  delivery and  performance of this Agreement by each Seller is within
such party's corporate power and authority,  and has been duly authorized by all
requisite  corporate action.  This Agreement has been, and the other agreements,
documents  and  instruments  required  to be  delivered  by  Sellers  or Holding
pursuant  to  this  Agreement  (together  with  this  Agreement,  the  "Sellers'
Documents")  will be, duly  executed and  delivered  on behalf of Sellers.  This
Agreement  constitutes,  and the Sellers'  Documents when executed and delivered
will  constitute,  the legal,  valid and  binding  obligations  of  Sellers  and
Holding,  enforceable  against them in accordance with their  respective  terms,
except as the enforceability thereof may be limited by bankruptcy, insolvency or
other laws relating to or affecting  creditors'  rights generally and by general
equitable principles.


         3.3 No Conflicts;  Consents. The execution, delivery and performance of
the Sellers'  Documents  by Sellers and Holding,  does not and will not (with or
without the giving of notice or the passage of time, or both) violate,  conflict
with,  result  in a  breach  or  default  under,  give  rise  to any  rights  of
acceleration,  modification,  termination  or  cancellation  of,  result  in the
creation of any lien, claim or encumbrance pursuant to, or require any notice or
consent under, the charter or bylaws of any Seller or Holding,  or any mortgage,
indenture,  instrument,  agreement,  understanding or commitment of any kind, or
any law,  regulation,  rule,  order,  judgment or decree, to which any Seller or
Holding is a party or by which any Seller or Holding is bound or affected, other
than  such  notices  and  consents  which  have  been  given  or  obtained.   No
authorization,  permit,  approval or consent of, and no  registration  or filing


                                       11
<PAGE>

with, any governmental or regulatory  authority is required,  in connection with
the execution,  delivery and  performance by Sellers and Holding of the Sellers'
Documents.


         3.4  Ownership of  Subsidiaries.  Holding  owns all of the  outstanding
capital stock of each Seller.  No Seller has any direct or indirect  interest in
any  corporation,   limited  liability  company,  partnership,   joint  venture,
association, trust or other business entity.


         3.5 SEC Documents;  Consolidated  Financial Statements.  Since June 30,
1996, Holding has filed with the Securities and Exchange  Commission (the "SEC")
all documents required to be filed by it pursuant to the reporting  requirements
of the Securities Exchange Act of 1934, as amended, and Holding has delivered to
Buyer true and complete copies of all such documents (the "SEC  Documents").  As
of their  respective  dates,  none of the SEC  Documents  contained  any  untrue
statement of a material  fact or omitted to state a material fact required to be
stated therein or necessary in order to make the statements therein, in light of
the  circumstances  under  which they were  made,  not  misleading.  As of their
respective  dates,  the  consolidated  financial  statements  of Holding and its
subsidiaries  included in the SEC Documents  complied as to form in all material
respects with applicable  accounting  requirements of the SEC. Such consolidated
financial  statements  have been  prepared from the books and records of Holding
and  its   subsidiaries  in  accordance  with  generally   accepted   accounting
principles,   consistently   applied  and  maintained   throughout  the  periods
indicated,  and present fairly in all material respects the financial condition,
results  of  operations  and cash  flows of Holding  and its  subsidiaries  on a
consolidated basis at the dates and for the periods covered.


         3.6 Segment Financial Statements.  Sellers have delivered to Buyer true
and  complete  copies  of  the  following  financial  statements  (the  "Segment
Financial Statements"),  all of which have been prepared from Sellers' books and
records in accordance with generally accepted accounting principles consistently
applied and maintained through-out the periods indicated, and present fairly and
accurately the financial condition,  results of operations and cash flows of the
Business, treated as a distinct business segment from Sellers' other businesses,
at the dates and for the periods covered:


                  (a) balance sheet as of November 30, 1997 (the "Latest Segment
Balance Sheet") and balance sheet as of June 30, 1997;


                  (b)  statements  of  operations  for the interim  period ended
November  30,  1997,  and for the fiscal  years ended June 30, 1997 and June 30,
1996; and


                  (c)  statements  of cash flows for the  interim  period  ended
November  30,  1997,  and for the fiscal  years ended June 30, 1997 and June 30,
1996.


         3.7 Absence of Undisclosed Liabilities. Except as set forth on Schedule
3.7, or as reflected on or reserved against in the Latest Segment Balance Sheet,
Sellers  have  no  liabilities,  obligations  or  commitments  arising  from  or
associated with the Business.


         3.8  Absence  of Changes or  Events.  Since  June 30,  1997,  except as
disclosed in the SEC Documents or the Segment  Financial  Statements,  there has



                                       12
<PAGE>

not been any  change,  development,  event or  condition  which has had or which
could  reasonably be expected to have a material adverse effect on the financial
condition  or  operations  of any  Seller,  the Assets or the  prospects  of the
Business  (collectively,  a "Material  Adverse  Effect").  Since June 30,  1997,
except as disclosed in the SEC Documents,  the Segment  Financial  Statements or
Schedule  3.8,  no Seller has (a)  directly or  indirectly  declared or paid any
dividend  or made any other  distribution  with  respect  to its  capital  stock
(including, with limitation, the redemption or purchase of shares), (b) directly
or  indirectly  acquired any shares of its capital  stock,  (c) made any capital
expenditures in connection  with the Business in excess of $1,000,  (d) incurred
any  indebtedness  in connection  with the Business in excess of $1,000,  or (e)
entered into any  transaction  with respect to the Assets or Business other than
in the ordinary course.


         3.9 Title to and Condition of Assets.  Sellers have, and at the Closing
Buyer will obtain,  good,  valid and  marketable  title to the Assets,  free and
clear of any lien, claim or encumbrance of any kind, except (i) as expressly set
forth on the Latest Segment Balance Sheet or as otherwise expressly permitted by
this Agreement, (ii) liens for current taxes not yet due, or (iii) minor matters
that, in the aggregate,  are not  substantial in amount and do not and could not
reasonably be expected to materially impair the use of the Assets. Except as set
forth on Schedule 3.9, the Assets  constitute  all of the assets and  properties
used in the conduct of the  Business and are  adequate  and  sufficient  for the
current  operations of the Business.  Except as set forth on Schedule 3.9, there
are no  assets  or  properties  located  at the  Facilities  which are not being
transferred to Buyer  hereunder.  All leasehold  improvements and all furniture,
fixtures, equipment,  vehicles, machinery and similar property to be acquired by
Buyer hereunder are in good operating condition and repair,  reasonable wear and
tear excepted,  are free from material defects and are suitable for the purposes
used.   All   inventory  and  related   supplies   (including   raw   materials,
work-in-progress  and  finished  goods) to be  acquired by Buyer  hereunder  are
usable and  saleable,  free of defects,  in the  ordinary  course of business as
first quality goods, and except for sales in the ordinary  course,  have a value
equal or  greater  than the  stated  inventory  amount  set forth on the  Latest
Segment Balance Sheet.


         3.10 Taxes.  Sellers have timely filed with the  appropriate  authority
all required federal,  state, local and foreign income and other tax returns and
reports  relating  to  Sellers'  assets  or  businesses.  Except as set forth on
Schedule  3.10,  Sellers  have  paid or  caused  to be paid in full  all  taxes,
assessments and other  governmental  charges  (including  interest and penalties
thereon) which are due and payable by Sellers,  or in respect of Sellers' assets
or  businesses  (including,  but not limited  to,  franchise,  property,  sales,
intangible and payroll taxes), except for those taxes which are reasonably being
contested by the Company or which individually, or in the aggregate, if not paid
could not  reasonably  be expected to have a Material  Adverse  Effect.  Sellers
specifically  acknowledge  that Buyer is not  assuming  any tax  liabilities  of
Sellers  (including,  without limitation,  state tax liabilities  resulting from
nexus of the Business with any state) and that the  indemnification  obligations
of Sellers under this Agreement shall extend to such tax liabilities.


         3.11 Litigation. There is no pending claim, action, suit, proceeding or
investigation  (judicial,  governmental or otherwise),  nor any order, decree or
judgment in effect,  or, to the best knowledge of Sellers,  threatened,  against
Sellers  or their  affiliates  which  could  reasonably  be  expected  to have a
Material  Adverse Effect or which relates to the  transactions  contemplated  by
this Agreement.



                                       13
<PAGE>

         3.12 Contracts.  Schedule 3.12 contains a complete  description of each
written and oral agreement,  understanding and commitment relating to the Assets
or  Business,  to which any  Seller is a party or by which any  Seller is bound,
which,  measured  from  and  after  Closing,  provides  for  aggregate  payments
exceeding  $1,000,  has a term  greater  than one  year,  or which is  otherwise
material  to  the  Assets  or  Business  (such  oral  and  written   agreements,
understandings  and  commitments  are referred to as the "Material  Contracts").
Each Material Contract is valid, binding and enforceable, is fully assignable to
Buyer (without requiring a consent or approval which has not been obtained), and
neither any Seller nor, to any Seller's knowledge, any other party is in default
thereunder (or will be with the giving of notice, the passage of time, or both).
Sellers have no reason to believe that any Material Contract can not be replaced
on substantially similar terms.


         3.13 Compliance. Each Seller has complied in all material respects with
all federal,  state, local and foreign laws, ordinances,  regulations and orders
applicable  to the  Business or the  ownership  of the  Assets.  No Seller is in
violation of any order, writ,  injunction or decree of any court or any federal,
state,   municipal  or  other  domestic  or  foreign  governmental   department,
commission,  board,  bureau,  agency or  instrumentality,  which violation could
reasonably be expected to have a Material Adverse Effect. Except with respect to
regulatory  approvals,  which may in the  future be  required  with  respect  to
products or services  offered or to be offered in connection  with the Business,
Each Seller has all federal,  state, local and foreign governmental licenses and
permits material to and necessary in the conduct of the Business;  such licenses
and permits are in full force and effect,  no  violations  have been recorded in
respect  of any such  licenses  or  permits,  and no  proceeding  is  pending or
threatened  to revoke or limit any  thereof.  None of such  licenses and permits
will be affected in any material respect by the consummation of the transactions
contemplated in this Agreement.


         3.14  Insurance.  Schedule  3.14  contains a listing of the policies of
liability,   theft,  fidelity,   business  interruption,   life,  fire,  product
liability,  worker's  compensation,  indemnification  or directors and officers,
health and other forms of insurance maintained by Sellers in connection with the
Business.  All of such  policies  are in full  force and effect and no notice of
cancellation or similar notice has been given to Sellers.


         3.15 Environmental Matters.  Sellers are not aware of, nor have Sellers
received   notice  of,  any  past,   present  or  future   events,   conditions,
circumstances,  activities,  practices,  incidents,  actions or plans  which may
interfere with or prevent compliance or continued  compliance with those laws or
any regulations,  code, plan, order,  decree,  judgment,  injunction,  notice or
demand letter issued, entered,  promulgated or approved thereunder, or which may
give rise to any common law or legal  liability,  or otherwise form the basis of
any claim, action,  demand, suit,  proceeding,  hearing, study or investigation,
based  on  or  related  to  the  manufacture,   processing,  distribution,  use,
treatment,   storage,  disposal,   transport,  or  handling,  or  the  emission,
discharge, release or threatened release into the environment, of any pollutant,
contaminant, chemical, or industrial, toxic or hazardous substance or waste.


         3.16  Accounts  Receivable.  Schedule  3.16  contains  a  complete  and
accurate list of all Accounts  Receivable  as of the date of the Latest  Segment
Balance Sheet. The schedule delivered by Sellers to Buyer after the Closing Date
pursuant  Section 2.6 will contain a complete and accurate  list of all Accounts



                                       14
<PAGE>

Receivable as of the Closing Date. All of the Accounts Receivable listed on such
schedules  are and will be, as of the date of the Latest  Segment  Balance Sheet
and as of the Closing  Date,  as the case may be,  bona fide,  current and fully
collectable  in the  ordinary  course  of  business  without  further  action or
performance by Sellers. None of the Accounts Receivable listed on such schedules
are or will be,  as of the date of the  Latest  Segment  Balance  Sheet  and the
Closing Date, as the case may be,  disputed or subject to any claim,  defense or
offset.


         3.17 Accounts  Payable.  Schedule 3.17 contains a complete and accurate
list of all Accounts Payable as of the date of the Latest Segment Balance Sheet.
The  schedule  delivered  by Sellers to Buyer  after the Closing  Date  pursuant
Section 2.7 will contain a complete and accurate list of all Accounts Payable as
of the Closing Date.


         3.18 Employment  Matters.  Except as set forth on Schedule 3.18, all of
Sellers'  employees  involved in the Business are employed on an "at-will" basis
and may be  terminated  by Buyer  without  liability.  Schedule  3.18 lists each
salaried employee involved in the Business and describes his or her position and
salary, and describes all benefit plans and other benefits provided or available
to Sellers' employees  (including,  without limitation,  retirement,  health and
death,  incentive  compensation,   and  vacation  benefits).  None  of  Sellers'
employees is a member of a labor union, nor has any Seller encountered any labor
union activity.  There are no unfunded pension or similar liabilities  regarding
employees of Sellers.  Except as set forth on Schedule  3.18,  all pension plans
have been properly funded and have at all times been  administered in compliance
with all applicable laws (including, without limitation, ERISA).


Schedule  3.18 sets forth the terms of the DataMark  Annual Profit Bonus Program
for certain  employees  involved in the  Business,  and includes  the  estimated
amount of bonuses  accrued  thereunder  through  January 31, 1998. The financial
information  delivered  by Sellers to Buyer  pursuant  Section  2.8 will  fairly
present the results of operations of the Business for the applicable period.


         3.19  Intellectual  Property.  Sellers (i) own or have the right to use
all trademarks,  trade names, service marks, copyrights,  patents,  licenses and
rights with respect thereto (collectively,  "Intellectual Property"), used in or
necessary for the conduct of the Business  without  infringing upon or otherwise
acting  adversely  to the right or  claimed  right of any  person  under or with
respect  to any of the  foregoing  and  (ii)  are not  obligated  or  under  any
liability  to make any  payments by way of  royalties,  fees or otherwise to any
owner or licensee  of, or other  claimant  to, any  Intellectual  Property  with
respect to the use thereof or in connection with the conduct of the Business.  A
list of all  Intellectual  Property  used in or necessary for the conduct of the
Business  and the  nature  of the  ownership  or  rights  with  respect  thereto
(including all registrations issued or applied for in respect thereof),  are set
forth on Schedule 3.19.


         3.20 Related Party  Transactions.  Except as  contemplated or otherwise
disclosed  in this  Agreement  or on Schedule  3.20,  no  shareholder,  officer,
director or employee of Sellers or Holding,  nor any  "affiliate" or "associate"
of such  persons  (as such  terms  are  defined  in the  rules  and  regulations
promulgated  under the Securities Act), is a party to, or otherwise has a direct
or  indirect  interest  in, any  transaction  with  Sellers as it relates to the
Business,  including  without  limitation,  any  contract,  agreement  or  other
arrangement  providing for the employment of,  furnishing of services by, rental



                                       15
<PAGE>

of real or personal property from, or otherwise  requiring payments to, any such
person or entity.


         3.21  Brokers.  Neither  any  Seller  nor  Holding,  nor  any  officer,
director,  employee  or agent of any  Seller or Holding  has  engaged or used an
investment banker, broker, finder or intermediary in connection with the sale of
the Assets.


         3.22 Complete and Accurate  Disclosure.  No  representation or warranty
made to Buyer in this Agreement or in connection with this transaction  contains
or will contain an untrue statement of a material fact, or omits or will omit to
state a material  fact  necessary  to make such  representation  or warranty not
misleading  or  necessary  to enable a  prospective  purchaser of the Assets and
Business to make a fully informed decision.  All documents and information which
have been or will be delivered to Buyer or its  representatives  by or on behalf
of Sellers are and will be true,  correct and complete  copies of the  documents
they purport to represent.



                   IV. REPRESENTATIONS AND WARRANTIES OF BUYER


Buyer represents and warrants to Sellers that:


         4.1  Corporate  Organization.  Buyer is a corporation  duly  organized,
validly  existing  and in good  standing  under  the  laws of the  state  of its
incorporation,  with  full  power and  authority  (corporate,  governmental  and
otherwise) to own and operate its properties and business as currently conducted
and as contemplated to be conducted.  Buyer is duly qualified to do business and
is in good  standing as a foreign  corporation  in each  jurisdiction  where the
conduct of its business  requires it to be so qualified.  Buyer has delivered to
Sellers true and complete copies of Buyer's charter and bylaws.


         4.2  Corporate  Power;  Authorization;   Enforceable  Obligations.  The
execution,  delivery and  performance  of this Agreement by Buyer is within such
party's  corporate  power and  authority,  and has been duly  authorized  by all
requisite  corporate action.  This Agreement has been, and the other agreements,
documents  and  instruments  required to be delivered by Buyer  pursuant to this
Agreement (together with this Agreement,  the "Buyer's Documents") will be, duly
executed and delivered on behalf of Buyer. This Agreement  constitutes,  and the
Buyer's Documents when executed and delivered will constitute,  the legal, valid
and binding  obligations  of Buyer,  enforceable  against it in accordance  with
their respective terms,  except as the enforceability  thereof may be limited by
bankruptcy,  insolvency or other laws relating to or affecting creditors' rights
generally and by general equitable principles.


         4.3 No Conflicts;  Consents. The execution, delivery and performance of
the  Buyer's  Documents  by Buyer,  does not and will not (with or  without  the
giving of notice or the passage of time, or both) violate, conflict with, result
in a  breach  or  default  under,  give  rise  to any  rights  of  acceleration,
modification,  termination  or  cancellation  of,  result in the creation of any
lien, claim or encumbrance  pursuant to, or require any notice or consent under,



                                       16
<PAGE>

the  charter  or  bylaws  of  Buyer,  or any  mortgage,  indenture,  instrument,
agreement,  understanding  or commitment  of any kind,  or any law,  regulation,
rule, order, judgment or decree, to which Buyer is a party or by which any Buyer
is bound or affected. No authorization,  permit,  approval or consent of, and no
registration  or filing  with,  any  governmental  or  regulatory  authority  is
required, in connection with the execution, delivery and performance by Buyer of
the Buyer's Documents.


         4.4  Brokers.  Buyer has not  retained  or used an  investment  banker,
broker, finder or intermediary in connection with the purchase of the Assets.



                     V. COVENANTS OF SELLERS PENDING CLOSING


Sellers  jointly and severally  covenant and agree with Buyer that from the date
of this Agreement to the Closing:


         5.1 Conduct of Business. Sellers shall conduct the Business only in the
ordinary  course,  consistent  with its prior  practices  and  prudent  business
practices prevailing in the industry.  For example (and not in limitation of the
foregoing),  Sellers shall (i) preserve, maintain the condition of, and maintain
insurance  at current  levels on, its Assets,  (ii)  preserve for the benefit of
Buyer the goodwill of the Business and relations with their  employees,  agents,
customers and suppliers.  Without limiting the foregoing,  Sellers shall consult
with Buyer regarding all significant  developments,  transactions  and proposals
relating to the Assets or Business. Sellers shall not take any action or omit to
take any action  which could  reasonably  be expected to render  inaccurate  the
representations  and  warranties  contained  in  this  Agreement,   as  if  such
representations and warranties were made at and as of the Closing.


         5.2 Access to Information.  Upon  reasonable  notice and during regular
business  hours,  Sellers  will  give  Buyer's  representatives  full  access to
Sellers'  personnel  and to all  properties,  documents,  contracts,  books  and
records of Sellers as Buyer may  reasonably  require for due diligence  purposes
and in order to consummate  the  transactions  contemplated  by this  Agreement.
However,  the  representations  and  warranties  made  in this  Agreement  or in
connection  with this  transaction  shall not be  affected  or deemed  waived by
reason of the fact that Buyer or its  representatives  knew or should have known
that any such representation or warranty is or might be inaccurate.


         5.3 Continuing Disclosure. Sellers shall promptly disclose to Buyer any
information  contained in their  representations and warranties made pursuant to
this Agreement  which,  because of an event occurring after the date hereof,  is
incomplete  or is no longer  correct as of all times after the date hereof until
the Closing Date;  provided,  however,  that none of such  disclosures  shall be
deemed to modify,  amend or supplement  the  representations  and  warranties of
Sellers or the schedules  hereto for the purposes of Article VII hereof,  unless
Buyer shall have consented thereto in writing.


         5.4 Confidentiality. Unless and until the Closing has been consummated,
Sellers shall hold, and shall cause their employees,  agents and representatives
to hold in  confidence  any  confidential  data or  information  of  Buyer  made



                                       17
<PAGE>

available to Sellers in the course of their discussions with Buyer in connection
with  this  Agreement,   using  the  same  standard  of  care  to  protect  such
confidential  data or  information as is used to protect  Sellers'  confidential
information.  If  the  transactions  contemplated  by  this  Agreement  are  not
consummated,  Sellers  shall return or cause to be returned to Buyer all written
materials and all copies thereof that were supplied to Sellers by Buyer and that
contain any such confidential data or information.


         5.5 No Shopping.  Sellers shall not negotiate with any other person, or
solicit  or  entertain  any  proposal,  or  furnish  to  any  other  person  any
information, concerning the acquisition in any form of the Assets or Business or
a material interest therein.


         5.6  Press  Releases.  Except  as  required  by  applicable  law  or as
contemplated herein, Sellers shall not give notice to third parties or otherwise
make  any  public  statement  or  releases  concerning  this  Agreement  or  the
transactions  contemplated  hereby except for such written  information as shall
have been  approved in writing as to form and content by Buyer,  which  approval
shall not be unreasonably withheld.



                     VI. COVENANTS OF BUYERS PENDING CLOSING


         Buyer  covenants  and agrees  with  Sellers  that from the date of this
Agreement to the Closing:


         6.1 Confidentiality. Unless and until the Closing has been consummated,
Buyer shall hold, and shall cause its employees,  agents and  representatives to
hold in confidence any confidential  data or information made available to Buyer
in connection  with this Agreement with respect to the Business,  using the same
standard of care to protect such  confidential data or information as is used to
protect Buyer's confidential  information.  If the transactions  contemplated by
this Agreement are not  consummated,  Buyer shall return or cause to be returned
to Sellers all written  materials  and all copies  thereof that were supplied to
Buyer by Sellers and that contain any such confidential data or information.


         6.2  Press  Releases.  Except  as  required  by  applicable  law  or as
contemplated  herein,  Buyer shall not give notice to third parties or otherwise
make  any  public  statement  or  releases  concerning  this  Agreement  or  the
transactions  contemplated  hereby except for such written  information as shall
have been approved in writing as to form and content by Sellers,  which approval
shall not be unreasonably withheld.



                 VII. CONDITIONS TO BUYER'S OBLIGATION TO CLOSE


Buyer's  obligation  to  close  is  subject  to the  fulfillment  of each of the
following  conditions  precedent  (any of which  may be waived  by  Buyer),  and
Sellers shall use their best efforts to cause each condition to be fulfilled:




                                       18
<PAGE>

         7.1  Performance of  Obligations.  Sellers shall have complied with and
performed each  agreement,  covenant and condition in this  Agreement  which are
required  to be  performed  or  complied  with by each  of them at or  prior  to
Closing.


         7.2 Accuracy of Representations and Warranties. The representations and
warranties of Sellers  contained in this  Agreement or made in  connection  with
this transaction shall be true and correct at and as of the date of the Closing,
as if such representations and warranties were made at and as of Closing.


         7.3 Closing  Certificate.  Buyer shall have received a certificate from
Sellers  dated  the  Closing  Date,  certifying  in such  detail  as  Buyer  may
reasonably request that the conditions  specified in Sections 7.1 and 7.2 hereof
have been fulfilled or satisfied.


         7.4 Opinions of Counsel for Sellers. Outside legal counsel for Sellers,
shall have delivered to Buyer a written opinion,  dated the Closing Date, in the
form of  Exhibit  7.4  hereto  with  only such  changes  as shall be in form and
substance reasonably satisfactory to Buyer and its counsel.


         7.5 No Material Adverse Changes.  Since the date of this Agreement,  no
event or development has occurred,  and no condition has arisen, that has had or
could reasonably be expected to have a Material Adverse Effect.


         7.6 Key Employee Agreements.  Arthur Benjamin,  Thomas Dearden,  Dennis
Holmes,  Donald  Stoh and Edward  Patterson  ("Key  Employees")  shall each have
executed  and  delivered  to  Buyer  an  employment  agreement,   containing  or
accompanied by non-compete and confidentiality agreements, in form and substance
acceptable to Buyer in its sole discretion.


         7.7 Confidentiality and Noncompete Agreements.  Each Seller and Holding
shall have executed and delivered to Buyer a confidentiality  and noncompetition
agreement in form and substance  acceptable to Buyer in its sole discretion (the
"Corporate  Noncompete  Agreements").  Each  director and officer of each Seller
(other  than Key  Employees),  and each  director,  officer  and 10% or  greater
stockholder   of  Holding,   shall  have  executed  and  delivered  to  Buyer  a
confidentiality and noncompetition agreement in form and substance acceptable to
Buyer in its sole discretion


         7.8 Stockholder Guaranty.  Holding shall have executed and delivered to
Buyer a guaranty,  in form  acceptable  to Buyer (the  "Stockholder  Guaranty"),
pursuant to which Holding shall  guarantee the timely payment and performance of
Sellers' indemnification obligations set forth in Article X.'


         7.9 Consents and Licenses.  Buyer shall have obtained all  governmental
approvals,  permits and licenses, and shall have obtained all other consents and
approvals, as are necessary in the opinion of Buyer's counsel, to consummate the
transactions  contemplated herein and to enable Buyer to operate the Business as
it is now being operated.


         7.10 Satisfaction with Due Diligence.  Buyer shall be satisfied, in its
sole discretion, with the results of its due diligence investigation (including,
without  limitation,  its  investigation  of the condition of the Assets and its
review of Sellers' financial statements).



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<PAGE>

         7.11  Additional  Documents.  Buyer shall have received such documents,
certificates  and other evidence as Buyer or its counsel may reasonably  request
relating to the existence and standing of Sellers, the authorization,  execution
and delivery of this Agreement by Sellers,  the accuracy of the  representations
and warranties of Sellers contained  herein,  and the compliance by Sellers with
their obligations hereunder.



                VIII. CONDITIONS TO SELLERS' OBLIGATIONS TO CLOSE


Sellers'  obligations  to close is  subject  to the  fulfillment  of each of the
following  conditions  precedent  (any of which may be waived by  Sellers),  and
Buyer shall use its best efforts to cause each condition to be fulfilled:


         8.1  Performance  of  Obligations.  Buyer shall have  complied with and
performed each  agreement,  covenant and condition in this  Agreement  which are
required to be performed or complied with by it at or prior to Closing.


         8.2 Accuracy of Representations and Warranties. The representations and
warranties of Buyer  contained in this Agreement or made in connection with this
transaction  shall be true and correct at and as of the date of the Closing,  as
if such representations and warranties were made at and as of Closing.


         8.3 Closing Certificate. Sellers shall have received a certificate from
Buyer  dated  the  Closing  Date,  certifying  in such  detail  as  Sellers  may
reasonably request that the conditions  specified in Sections 8.1 and 8.2 hereof
have been fulfilled or satisfied.


         8.4 Payment of Purchase  rice. Buyer shall have paid the Cash  Purchase
Price as  provided  by Section 2.1.



              IX. ADDITIONAL SELLERS' OBLIGATIONS FOLLOWING CLOSING


         9.1  Preservation  of Goodwill.  Following  Closing,  Sellers and their
respective officers,  directors,  employees and shareholders will restrict their
activities so that Buyer's reasonable expectations with respect to the goodwill,
business reputation, employee relations, and prospects connected with the Assets
and Business will not be materially impaired thereby.


         9.2 Payments  Received.  Sellers and Buyer shall hold and will promptly
transfer and deliver to the other,  from time to time as and when received,  any
cash,  checks (with  appropriate  endorsements)  or other property that properly
belongs to the other,  including without limitation any insurance proceeds,  and
after the Closing,  Buyer shall have the right and authority to endorse  without
recourse  the  names  of  Sellers  on  any  check  or  any  other  evidences  of
indebtedness received by Buyer on account of the Business and the Assets.




                                       20
<PAGE>


                               X. INDEMNIFICATION


         10.1 Indemnification by Sellers.  Sellers agree, jointly and severally,
to indemnify,  defend and hold harmless  Buyer and its  shareholders,  officers,
directors,  employees and agents,  and their respective  successors and assigns,
from and against any and all claims, suits, losses, expenses (legal, accounting,
investigation  and  otherwise),  damages  and  liabilities  (including,  without
limitation,  tax liabilities),  arising out of or relating to (i) any liability,
obligation  or  commitment  of any  Seller or  Holding  other  than the  Assumed
Liabilities,  (ii) the conduct of, or  conditions  existing with respect to, the
Business prior to Closing, and (iii) any misrepresentation or breach of warranty
or covenant made by any Seller in this Agreement or the Sellers' Documents.


         10.2  Indemnification by Buyer. Buyer agrees to indemnify,  defend, and
hold harmless Sellers and their shareholders, officers, directors, employees and
agents,  and their respective  successors and assigns,  from and against any and
all claims,  suits,  losses,  expenses  (legal,  accounting,  investigation  and
otherwise),  damages  and  liabilities,  arising  out of or  relating to (i) any
Assumed Liability,  (ii) the conduct of, or conditions existing with respect to,
the  Business  after  Closing,  and  (iii)  any  misrepresentation  or breach of
warranty or covenant made by Buyer in this Agreement or the Buyers' Documents.


         10.3 Payment.  Upon the  determination  of the liability under Sections
10.1 and 10.2 hereof, the appropriate party shall pay the other, as the case may
be,  within  ten days  after  such  determination,  the  amount of any claim for
indemnification  made hereunder.  In the event that the indemnified party is not
paid in full for any such claim  pursuant to the foregoing  provisions  promptly
after  the  other  party's  obligation  to  indemnify  has  been  determined  in
accordance herewith,  it shall have the right,  notwithstanding any other rights
that it may have against any other  person,  to setoff the unpaid  amount of any
such claim  against any amounts  owed by it under this  Agreement,  the Sellers'
Documents  or the  Buyer's  Documents.  Upon the  payment  in full or any claim,
either by setoff or otherwise,  the entity making payment shall be subrogated to
the rights of the  indemnified  party  against  any person  with  respect to the
subject matter of such claim.


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<PAGE>



                                XI. MISCELLANEOUS


         11.1     Termination.


                  (a) This  Agreement  may be  terminated  by written  notice of
termination at any time prior to the Closing, as follows:


                  (i) by mutual consent of Sellers and Buyer;


                  (ii) by  Buyer,  (A) at any  time if the  representations  and
warranties of Sellers  contained  herein were incorrect in any material  respect
when made or at any time thereafter,  (B) upon the material breach by any Seller
of any  covenant of such  Seller  made  herein,  or (C) upon  written  notice to
Sellers  given  at any time  after  March  31,  1998,  if all of the  conditions
precedent set forth in Article VII hereof have not been met; or


                  (iii) by Sellers,  (A) at any time if the  representations and
warranties of Buyer contained herein were incorrect in any material respect when
made or at any time  thereafter,  (B) upon the  material  breach by Buyer of any
covenant of Buyer made herein,  or (C) upon written notice to Buyer given at any
time  after  March  31,  1998 if all of the  conditions  precedent  set forth in
Article VII hereof have not been met.


                  (b)  Notwithstanding  any  other  rights a party may have upon
termination of this  Agreement,  in the event the Closing has not occurred on or
before March 31, 1998,  through no fault of Buyer,  then Sellers  shall bear all
fees and  expenses of Buyer in  connection  with the  transactions  contemplated
hereby, including all reasonable legal, accounting and other professional fees.


         11.2  Expenses.  Real estate title  insurance  costs and  environmental
survey  expenses shall be borne by Sellers.  Income taxes,  sales and use taxes,
and transfer taxes arising out of the transactions  contemplated herein shall be
borne by Sellers.  Except as otherwise  provided herein,  legal,  accounting and
other  costs  and  expenses   incurred  in  connection  with  the   transactions
contemplated herein shall be paid by the party incurring such expenses.


         11.3 Notices. Any notice, request, demand, waiver, consent, approval or
other communication which is required or permitted hereunder shall be in writing
and shall be deemed given only if delivered personally or sent by telegram or by
registered or certified mail, postage prepaid,  or by express overnight delivery
service, as follows:


                  If to Buyer, to:


                  Focus Direct, Inc.
                  9707 Broadway
                  San Antonio, Texas  78217
                  Attn:  Fred B. Lederman



                                       22
<PAGE>

                  with a copy to:

                  Mission City Management, Inc.
                  8122 Datapoint Drive, Suite 900
                  San Antonio, TX  78229
                  Attn:  Thomas W. Lyles Jr.


                  If to any Seller, to:

                  c/o Datamark Holding, Inc.
                  448 East Winchester Street,  Suite 400
                  Salt Lake City, Utah  84107
                  Attn:  Mitchell Edwards


or to such other address as the  addressee  may have  specified in a notice duly
given to the sender as provided herein. Such notice,  request,  demand,  waiver,
consent, approval or other communication will be deemed to have been given as of
the date so delivered, telegraphed or mailed.


         11.4  Successors and Assigns.  This Agreement shall be binding upon and
shall  inure  to  the  benefit  of  the  parties  hereto  and  their  respective
successors,  legal representatives and assigns;  however, this Agreement may not
be  assigned  by any party  without  the  written  consent of the other  parties
hereto.


         11.5 Entire  Agreement;  Amendment.  This Agreement,  the schedules and
exhibits hereto, and the related agreements referred to herein embody the entire
agreement  of the  parties  hereto,  and  supersede  all  prior  agreements  and
understandings, with respect to the subject matter hereof. This Agreement may be
amended only by a written instrument executed by each of the parties hereto.


         11.6 Counterparts. This Agreement may be executed in counterparts, each
of which individually shall be deemed an original, but all of which collectively
shall constitute the same instrument.


         11.7 Survival of Representations  and Warranties.  All  representations
and  warranties  contained in or made in connection  with this  Agreement  shall
survive Closing.


         11.8  Severability.  Any provision of this Agreement  which is invalid,
unenforceable or illegal in any jurisdiction shall, as to such jurisdiction,  be
ineffective  only  to  the  extent  of  such  invalidity,   unenforceability  or
illegality  without  affecting  the  remaining  provisions  hereof  and  without
affecting  the  validity,  enforceability  or legality of such  provision in any
other jurisdiction.


         11.9 Captions and Headings; Use of term "Person". Captions and headings
used  herein  are  for  convenience  only,  do not  constitute  a part  of  this
Agreement, and shall not be considered in construing this Agreement.  Unless the
context otherwise requires, all article, section or subsection  cross-references
are to articles,  sections or subsections within this Agreement. As used herein,
the  term  "person"  shall  include  an  individual,  corporation,  partnership,
venture, proprietorship, trust, benefit plan or other entity or enterprise.



                                       23
<PAGE>

         11.10  Incorporation  of Exhibits  and  Schedules.  Except as otherwise
expressly  provided,  all references in this Agreement to schedules and exhibits
refer to those schedules and exhibits  attached  hereto.  All such schedules and
exhibits,  and  any  statements  contained  therein  or in  any  certificate  or
instrument  delivered  pursuant  hereto,  constitute  an  integral  part of this
Agreement  and shall be deemed  made in this  Agreement  as if set forth in full
herein.


         11.11 Reliance on Counsel. Each party hereto has retained its own legal
and tax advisors to evaluate the tax and legal  merits and  consequences  of the
transactions  contemplated  herein,  and no party is relying on the advice (with
respect to the tax consequences of such  transactions or otherwise) of any other
party hereto or such other party's agents or advisors.


         11.12  Governing Law;  Forum.  This Agreement  shall be governed by and
construed in accordance  with the laws of the State of Texas,  without regard to
any  conflicts  of law rules.  Any action  relating  to this  Agreement  or this
transaction must be brought in Bexar County, Texas.




BUYER:                                    FOCUS DIRECT, INC.
                                          By:/s/ Fred B. Lederman
                                             --------------------
                                             President

SELLERS:                                  DATAMARK SYSTEMS, INC.
                                          By:/s/ Arthur Benjamin
                                             -------------------
                                             President


                                          DATAMARK PRINTING, INC.
                                          By:/s/ Arthur Benjamin
                                             -------------------
                                             President


                                          DATAMARK LISTS, INC.
                                          By:/s/ Arthur Benjamin
                                             -------------------
                                             President


                                          WORLDNOW ONLINE NETWORK, INC.
                                          By:/s/Mitchell Edwards
                                             -------------------
                                             Executive Vice President




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