ALLIED GROUP INC
POS AM, 1996-12-20
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE> 
                                       1



As filed with the Securities and Exchange Commission on December 20, 1996
                                                  Registration No. 33-48233
===========================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                         POST-EFFECTIVE AMENDMENT NO. 3
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933

                               ALLIED Group, Inc.
             ------------------------------------------------------  
             (Exact name of registrant as specified in its charter)

              Iowa                                       42-0958655
 -------------------------------             -------------------------------- 
 (State or other jurisdiction of             (IRS Employer Identification No.)
  incorporation or organization)

         701 Fifth Avenue, Des Moines, Iowa 50391-2000, (515) 280-4211
        --------------------------------------------------------------   
        (Address, including zip code, and telephone number, including
         area code, of Registrant's principal executive offices)

                                Jamie H. Shaffer
           701 Fifth Avenue, Des Moines, IA 50391-2000, (515)280-4211
      -------------------------------------------------------------------     
      (Name, address, including zip code, and telephone number, including
                        area code, of agent for service)

Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable after the Registration Statement becomes effective.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If  any of the  securities being registered on this Form are to be offered on a
delayed  or continuous  basis pursuant  to Rule 415 under the Securities Act of 
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box.  [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If  delivery  of the  prospectus is  expected to be made  pursuant to  Rule 434,
please check the following box. [ ]

Pursuant  to Rule 429,  the  Prospectus  included  as part of this  Registration
Statement also relates to Registration  Statement No. 33-15461  previously filed
by the Company.

          Page 1 of 20 pages. Exhibit index on page 17.



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                                       2


PROSPECTUS

        
                               ALLIED GROUP, INC.
                 DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN


ALLIED Group, Inc. ("Company") offers participation in its Dividend Reinvestment
and Stock Purchase Plan ("Plan").  The Plan provides investors with a convenient
and economical  method for purchasing  shares of common stock,  no par value, of
the Company  ("Common Stock") and for reinvesting all or a portion of their cash
dividends in additional  shares of Common Stock.  Any  shareholder  of record of
Common Stock or any other investor who chooses to become a shareholder of record
is eligible to join the Plan.

Key features of the Plan include the following:

     -   Persons who are not  shareholders  may  participate  by  investing  as
         little as $250 up to a maximum of $60,000 per year.

     -   Shareholders of record may participate by electing to reinvest all or
         a portion of their cash dividends in additional shares of Common Stock.

     -   Shareholders  of record may  participate by making an optional
         cash  investment of $50 or more (or a minimum of $25 if investments are
         made by authorizing  monthly automatic  withdrawals) up to an aggregate
         maximum of $60,000 per year.

Shares of Common  Stock will be purchased  under the Plan,  at the option of the
Company, either in the open market by Harris Trust and Savings Bank or purchased
directly from the Company from its authorized but unissued shares.  In the event
of an open  market  purchase,  the price per share of Common  Stock  will be the
average price paid by Harris Trust and Savings Bank to obtain them. In the event
of a direct  purchase from the Company from its authorized but unissued  shares,
the price per share of Common Stock will be the average of the high and low sale
prices of shares as  reported on the Nasdaq  National  Market tier of The Nasdaq
Stock Market on the date of purchase.

The  Company  will pay the  cost of  administration  of the  Plan and  brokerage
commissions  relating to shares of Common  Stock  purchased  in the open market;
however,  the Plan participants  will bear the cost of brokerage  commissions on
any shares sold.


                  Retain this Prospectus for future reference.

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND 
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY 
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                 The date of this Prospectus is _________, 1997



<PAGE>
                                       3


                              AVAILABLE INFORMATION

The  Company is  subject to the  informational  requirements  of the  Securities
Exchange Act of 1934, as amended  ("Exchange Act"), and in accordance  therewith
files reports,  proxy statements,  and other information with the Securities and
Exchange Commission (the "Commission").  Such reports, proxy statements, and any
other  information filed by the Company with the Commission can be inspected and
copied at the public  reference  facilities  maintained by the Commission at 450
Fifth Street, N.W.,  Washington D.C. 20549 and the following regional offices of
the Commission:  Northeast  Regional Office, 7 World Trade Center, New York, New
York 10048;  and the Midwest  Regional  Office,  500 West Madison Street,  Suite
1400, Chicago,  Illinois 60661. Copies of such material can be obtained from the
Public Reference Section of the Commission,  450 Fifth Street, N.W., Washington,
D.C.  20549  at  prescribed   rates.   The  Commission   maintains  a  Web  site
(http://www.sec.gov)  that contains reports,  proxy and information  statements,
and other information  regarding  registrants that file  electronically with the
Commission.

The Company has filed a  Registration  Statement on Form S-3 with the Commission
in Washington,  D.C., in accordance with the provisions of the Securities Act of
1933,  as amended  (the  "Securities  Act"),  with  respect to the Common  Stock
offered  hereby.  This  Prospectus  does not contain all of the  information set
forth in the Registration Statement, certain portions of which have been omitted
as  permitted  by the rules  and  regulations  of the  Commission.  For  further
information  with  respect to the Company and the Common Stock  offered  hereby,
reference is made to the  Registration  Statement and the exhibits filed as part
thereof.  Statements herein contained  concerning the provisions of any document
are not  necessarily  complete and, in each  instance,  reference is made to the
copy of such  document  filed as an exhibit  to the  Registration  Statement  or
otherwise filed with the Commission. The Registration Statement and the exhibits
may be inspected,  without charge,  at the offices of the Commission,  or copies
thereof obtained at prescribed  rates from the Public  Reference  Section of the
Commission at the address set forth above.


               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

The following documents filed with the Commission are incorporated herein by
reference:

         1.    The Company's Annual report on Form 10-K for the year ended 
               December 31, 1995;

         2.    The Company's Quarterly Reports on Form 10-Q for the periods
               ended March 31, 1996, June 30, 1996, and September 30, 1996; and

         3.    The  description  of the  Company's  Common  Stock  contained in
               its Registration  Statement  on Form 8-A dated  February  18,
               1986,  under Section  12 of  the  Securities  Exchange  Act  of
               1934,  as  amended, including  any  amendments or reports filed  
               for the purpose of updating such description.

All  documents  subsequently  filed by the Company  pursuant to Sections  13(a),
13(c),  14,  and  15(d) of the  Exchange  Act prior to the  termination  of this
offering shall be deemed to be  incorporated by reference in this Prospectus and
to be a part hereof from the date of the filing of such documents. Any statement
contained in a document  incorporated  or deemed to be incorporated by reference
herein  shall be  deemed to be  modified  or  superseded  for  purposes  of this
Prospectus  to  the  extent  that  a  statement   contained  herein  or  in  any
subsequently  filed  document  that is also  incorporated  by  reference  herein
modifies or replaces such  statement.  Any  statements so modified or superseded
shall not be deemed,  except as so modified or superseded,  to constitute a part
of this Prospectus.

The Company  undertakes to provide  without  charge to each person,  including a
beneficial  owner,  to whom a  Prospectus  is  delivered,  upon  written or oral
request  of such  person,  a copy of any and all the  information  that has been
incorporated by reference in the Registration Statement of which this Prospectus
is a part (not including  exhibits to the  information  that is  incorporated by
reference unless such exhibits are  specifically  incorporated by reference into
the information that the prospectus incorporates). Such oral or written requests
may be made to: George T. Oleson, Corporate Counsel and Secretary, ALLIED Group,
Inc., 701 Fifth Avenue, Des Moines, Iowa 50391-2000, (515) 280-4211.


                                  THE COMPANY

The Company is a regional insurance holding company headquartered in Des Moines,
Iowa.  The  Company is primarily engaged  through  its  subsidiaries  in the
business of property-casualty insurance and excess and surplus lines insurance.


<PAGE>
                                       4


The Company's  three  property-casualty  subsidiaries,  AMCO Insurance  Company,
ALLIED  Property  and  Casualty  Insurance  Company,  and  Depositors  Insurance
Company, write personal lines of insurance (primarily automobile and homeowners)
and commercial lines of insurance for small  businesses.  The  property-casualty
subsidiaries  participate in a reinsurance  pooling agreement with ALLIED Mutual
Insurance  Company,  an affiliated  property-casualty  insurance  company,  such
agreement  generally providing that each company's  property-casualty  insurance
business is combined  and then  prorated  among the  participants  according  to
predetermined percentages.  The Company's property-casualty  subsidiaries market
their products through three distribution systems:  independent agencies, direct
marketing,  and  high-volume  agencies  which  contract to sell  personal  lines
exclusively  through  the  Company's  insurance   subsidiaries.   The  Company's
property-casualty   subsidiaries  operate  exclusively  in  the  United  States;
primarily  in  the  central  and  western  states  through  approximately  2,250
independent agencies.  Western Heritage Insurance Company is an excess & surplus
lines insurance  subsidiary,  which primarily  underwrites  specialty commercial
casualty lines.

The Company is an Iowa  corporation  with its executive  offices  located at 701
Fifth Avenue,  Des Moines,  Iowa 50391-2000.  The Company's  telephone number is
(515)280-4211.


                  DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN


General

Established  by the Company in 1987, the Plan was amended in 1992 to increase to
900,000 the number of shares  available  for  issuance.  After the 3-for-2 stock
split on June 17,  1993,  there  remained  to be issued  under the Plan  743,097
shares. After the 3-for-2 stock split on November 15, 1996, there remained to be
issued  under  the Plan  887,621  shares.  The Plan  has been  amended  to allow
participation by investors who choose to become shareholders of record.

The following is a complete statement of the Plan.


Purpose

The purpose of the Plan is to provide shareholders of record and other investors
who choose to become  shareholders  of record with a convenient and  inexpensive
method  for  purchasing  shares of Common  Stock  and for  reinvesting  all or a
portion of their cash dividends.


Advantages to Participants

Subject to the terms and  conditions set forth below,  participants  in the Plan
may purchase shares of Common Stock by:

         1. making an initial investment to become a shareholder of the Company,
         2. having cash dividends on all or a portion of their shares of Common
            Stock automatically reinvested,
         3. investing optional cash investments whenever desired or on a 
            routine monthly basis, or
         4. investing both dividends and optional cash investments.

The Company absorbs all administrative  costs related to the Plan, including any
brokerage fees if the shares are purchased in the open market.  Because the Plan
permits  fractions  of shares  (up to four  decimal  places) to be  credited  to
participants'  accounts,  dividends  will be paid on  fractional as well as full
shares held in the participants' accounts.  Shares purchased for the participant
will be held in safekeeping by the Plan agent until the  participant  requests a
certificate.  Shares held in the Plan account will be automatically  enrolled in
dividend  reinvestment and will have all cash dividends reinvested in additional
shares of Common Stock, unless the participant  affirmatively  elects to receive
cash  dividends.  The  participant  will receive a detailed  statement each time
there is account activity.


Disadvantages to Participants

A  participant  has no control  over the time or price at which  Common Stock is
purchased or sold for the  participant's  account.  Participants bear the market
risk associated with fluctuations in the price of Common Stock. No interest will
be paid on funds held by the Plan agent pending investment in the Plan.

<PAGE>
                                       5


Administration

Harris  Trust  and  Savings  Bank  ("Agent")  administers  the Plan as Agent for
participants,  purchases,  and holds shares of Common Stock  acquired  under the
Plan,  maintains  records,  sends  statements  of account to  participants,  and
performs  other duties  relating to the Plan.  Shares of Common Stock  purchased
under the Plan  will be held by the  Agent as  custodian  for  participants  and
registered in the name of the Agent or its nominee. The Agent also serves as the
Company's transfer agent and is the registrar for the Common Stock.
The Agent's address and phone number is:

                 Harris Trust and Savings Bank
                 Dividend Reinvestment Service
                 P.O. Box A3309
                 Chicago, Illinois 60690
                 (312)461-2731


Eligibility

Any  person  or  entity,  whether  or not a holder of record of shares of Common
Stock, is eligible to participate in the Plan, provided that: (1) such person or
entity chooses to be a shareholder of record, (2) such person or entity fulfills
the   prerequisites   for   participation   described  below  under  "Enrollment
Procedures,"  and (3) in the case of citizens or  residents  of a country  other
than the United States, its territories,  and possessions,  participation  would
not violate local laws applicable to the Company or the participant.


Enrollment Procedures

After being furnished with a copy of this Prospectus, any eligible applicant may
enroll in the Plan by completing  and signing an Enrollment  Form and delivering
it to the Agent. Enrollment Forms are available upon request from the Agent. See
"Administration"  above. By checking the appropriate box on the Enrollment Form,
the eligible applicant may indicate whether they wish to:

         1.  make an initial investment to become a shareholder of the Company,
         2.  have cash dividends on all or a portion of their shares of Common
             Stock automatically reinvested,
         3.  invest optional cash investments whenever desired or on a routine
             monthly basis, or
         4.  invest both dividends and optional cash investments.

Enrollment  Forms will be processed as promptly as practicable  after receipt by
the Agent.  Participation  in the Plan will begin after the  properly  completed
Enrollment  Form has been  reviewed  and  accepted by the Agent on or before the
20th day of the month.

         Non-shareholders
        -----------------  
Eligible  applicants  must include with the  Enrollment  Form a minimum  initial
investment of at least $250 but not more than $60,000,  and the Enrollment  Form
and initial  investment  must be  submitted  to the Agent by the 20th day of the
month. See "Initial Investments and Optional Cash Investments" below.

         Shareholders
        -------------
Any shareholder of record of Common Stock may enroll and elect to participate in
the dividend reinvestment portion of the Plan with respect to all or any portion
of the shares of Common Stock currently owned by such shareholder or may make an
optional cash  investment.  To reinvest  dividends,  an Enrollment  Form must be
received  by the  Agent on or  before  the 20th  day of the  month in which  the
Company  pays a  dividend  on its  Common  Stock.  See  "Dividends."  To make an
optional cash investment, a participant must submit the optional cash investment
with the Enrollment  Form to the Agent by the 20th day of the month.  The holder
of Common Stock should sign the holder's name on the Enrollment  Form exactly as
it appears on the certificates representing the shares of Common Stock. Any such
shareholder may change the level of  participation  in the Plan by following the
procedures  described  under the  captions  "Dividends"  and "Methods of Initial
Investment and Optional Cash Investment" below.

         "Street Name" Holders
        ----------------------
Any  beneficial  owner of Common Stock  registered  in the name of someone other
than  such  beneficial  owner  (for  example,  a  broker  or bank  nominee)  may
participate  in  the  dividend  reinvestment  portion  of  the  Plan  by  making
arrangements with the broker or bank to participate through the Depository Trust
Company Dividend Reinvestment  Service.  Brokers and bank nominees owning Common
Stock held at the Depository  Trust Company may  participate in the Plan through
such  service.   Other  than  through  the  Depository  Trust  Company  Dividend
Reinvestment Service,  broker-dealers,  bank nominees,  and investment companies
are not eligible to participate in the Plan.

<PAGE>
                                       6


Dividends

Participants  may  elect  (1) full  reinvestment  of  dividends  or (2)  partial
reinvestment  of dividends.  An Enrollment Form must be received by the Agent on
or before the 20th day of the month in which the Company  pays a dividend on its
Common Stock.  Participation in the Plan will commence on the date such dividend
is paid.  Traditionally,  cash  dividends  on Common  Stock have been paid on or
about the last day of March,  June,  September,  and  December.  The  payment of
dividends  in the future and the amount of such  payments,  if any,  will depend
upon the  Company's  earnings  and such other  factors as the Board of Directors
deems relevant. If your Enrollment Form is received after the 20th day, the cash
dividend  payable to you in that  month  will be paid to you as usual,  and your
participation in the Plan will begin with the next cash dividend  payment.  Once
the shares are enrolled in the dividend  reinvestment  portion of the Plan,  the
shares  will  continue  to  participate  in the Plan until the Agent is notified
otherwise.

Shares  held in the Plan  account  will be  automatically  enrolled  in dividend
reinvestment and will have all cash dividends reinvested in additional shares of
Common  Stock,  unless the  participant  affirmatively  elects to  receive  cash
dividends.

If any participant chooses partial reinvestment, such participant must designate
on the Enrollment Form the number of whole shares to reinvest. Dividends paid on
all other shares registered in the participant's name will be paid in cash.

Participants who are beneficial owners of Common Stock registered in the name of
someone  other than the  participant  may elect to reinvest  dividends on Common
Stock by making  arrangements  with their broker or bank to participate on their
behalf  through the  Depository  Trust Company  Dividend  Reinvestment  Service.
Brokers and bank  nominees  owning  Common  Stock held at the  Depository  Trust
Company may  participate  in the Plan  through  such  service on behalf of their
clients.

Reinvestment levels may be changed from time to time as a participant desires by
submitting  a new  Enrollment  Form  to  the  Agent.  Participants  through  the
Depository  Trust  Company may change  their  reinvestment  levels  through such
service. To be effective with respect to a particular Common Stock dividend, any
such  change in the  reinvestment  levels  must be  received  by the Agent on or
before the 20th day of the month in which the  Company  pays a  dividend  on its
Common Stock.


Initial Investments and Optional Cash Investments

For those eligible  applicants  who are not record  holders of Common Stock,  an
initial investment of at least $250, but not more than $60,000, in the form of a
personal  check or money order must be included  with the  completed  Enrollment
Form and delivered to the Agent.

Participants  may make  optional  cash  investments  by check,  money order,  or
automatic  monthly  deduction  from a bank  account.  The minimum  amount of any
optional  cash  investment  must be at least $50 if by check,  $25 if by monthly
automatic  deduction from a bank account,  and cannot cause the total investment
in any calendar year to exceed $60,000.  An initial  investment will be included
in determining the $60,000 per calendar year limitation.  There is no obligation
to make an  optional  cash  investment  at any  time,  and  the  amount  of such
investments may vary from time to time.

A participant  must submit the initial  investment and optional cash investments
to the  Agent  by the  20th  day  of the  month,  and  the  investment  must  be
accompanied by a signed  Enrollment Form. If the initial  investment or optional
cash  investment  is received by the Agent later than the 20th day of the month,
the  investment  will be held by the Agent and invested in the following  month.
Upon a participant's written request received by the Agent no later than two (2)
business  days prior to the 20th day of the  month,  an  initial  investment  or
optional cash  investment not already  invested under the Plan will be cancelled
or returned to the participant,  as appropriate.  However,  no refund of a check
will be  made  until  the  funds  have  been  actually  received  by the  Agent.
Accordingly, such refunds may be delayed several weeks from the original date of
the request.

<PAGE>
                                       7


No  interest  will be paid on  amounts  held by the  Agent  pending  investment.
Therefore, it is suggested that cash payments be sent no more than ten (10) days
before the 20th of the month.  Reasonable  mail delay time  should be taken into
account so that  receipt  is on a timely  basis.  All  initial  investments  and
optional  cash  investments  are subject to collection by the Agent at full face
value in U.S. funds.

Officers and directors of the Company and ten percent owners of Common Stock may
be subject to certain  restrictions  from time to time with  respect to optional
cash investments and should contact Company counsel with any questions.


Methods of Initial Investment and Optional Cash Investment

         Check Investment
         ---------------- 
Initial  investments and optional cash investments may be made by check or money
order payable in U.S. dollars to "Harris Trust and Savings Bank".  Optional cash
investments  (minimum  of $50) may be  mailed  to the  Agent  together  with the
Enrollment  Form attached to each account  statement sent to  participants.  The
initial investment and optional cash investment must be received by the 20th day
of the month.

         Automatic Investment From a Bank Account
        -----------------------------------------
Participants  may make  optional  cash  investments  through  automatic  monthly
investments of a specified  amount (not less than $25 per month up to a total of
$60,000  per  calendar  year)  through  an  Automated   Clearing  House  ("ACH")
withdrawal from a predesignated U.S. bank account.

To initiate automatic monthly deductions, the participant must complete and sign
the Automatic  Monthly Deduction portion of the Enrollment Form and return it to
the Agent  together  with a voided  blank check or savings  deposit slip for the
account  from  which  funds are to be drawn.  Forms will be  processed  and will
become effective as promptly as practicable.

Once automatic  monthly  deductions are initiated,  funds will be drawn from the
participant's  designated bank account on or about the 20th of each month, or if
any such date  falls on a weekend  or  holiday,  funds will be drawn on the next
business day.

Participants may change or terminate  automatic monthly deductions by completing
the Automatic Monthly Deduction portion of a new Enrollment Form and signing and
submitting the new Enrollment Form to the Agent by the 20th of the month.


Source, Price, and Number of Shares

Shares of Common Stock may be purchased by the Agent  directly  from the Company
or in open market  transactions by a broker designated by the Agent. In its sole
discretion,  the  Company  determines  whether  the Plan  shares  are  purchased
directly from the Company or in the open market,  but the Company  cannot change
this determination more frequently than once every three (3) months.

In the event of an open market purchase,  the timing of purchases is in the sole
discretion  of the  Agent  subject  to the  terms  of the  Plan  and  applicable
requirements of federal  securities  laws. In making  purchases of Common Stock,
the funds of a  participant  may be  commingled by the Agent with those of other
participants.  Accordingly, the price at which Common Stock will be purchased in
the open market for a  participant's  account  will be the average  price of all
Common Stock  purchased  under the Plan for all  participants  at such time. The
Agent will make every effort to invest available funds promptly, and in no event
more than (1) thirty  (30) days after the  Agent's  receipt of a dividend or (2)
thirty-five  (35) days after Agent's  receipt of an optional cash  investment or
initial cash investment; except where postponement is deemed necessary to comply
with applicable provisions of the federal securities laws.

<PAGE>
                                       8


If open market  purchases are not made, the shares purchased under the Plan will
be issued by the Company from its authorized but unissued shares.  The price per
share of Common Stock purchased directly from the Company will be the average of
the high and low sale prices of the shares as  reported  on the Nasdaq  National
Market tier of The Nasdaq Stock  Market on the date of purchase.  Shares will be
purchased on the dividend  payment date. In months in which no dividend is paid,
the shares  will be  purchased  from the Company on the 25th day of the month or
the next business day thereafter.

The number of shares to be purchased  for your account will depend on the amount
of the cash  dividend,  the amount of any cash  payments  to be invested on that
date, and the price of the shares of Common Stock.  Each  participant's  account
will be credited  with that number of shares,  including  fractions  computed to
four decimal  places,  equal to the total  amount to be invested  divided by the
applicable purchase price.

All administration  costs of the Plan,  including service costs of the Agent and
any brokerage fees, are paid by the Company.  However,  if a participant directs
the Agent to sell Plan shares,  the participant must pay a brokerage  commission
and any Agent handling charges.


Reports to Participants

After each purchase of shares to be held in a  participant's  Plan account,  the
participant will receive a statement showing the amount invested,  the amount of
dividends  received,  the  purchase  price,  the number of shares  purchased  or
withdrawn,  the  total  shares  accumulated,  and  other  information  for  each
transaction  during  the  year.  A  quarterly  statement  will  be  sent to each
participant showing the shares held by the Agent for the participant, the number
of shares  held by the  participant  in his or her name on which  dividends  are
being  reinvested,  and a history of the  transactions  for the current calendar
year. Each participant is responsible for retaining these statements in order to
establish  the cost basis of shares  purchased  under the Plan for tax purposes.
Current  duplicate  statements  will be available  from the Agent.  A fee may be
charged by the Agent for duplicate  statements  relating to previous  years,  if
available.

Each participant will receive the same  communications sent to all other holders
of shares of Common Stock,  including the Company's quarterly reports and annual
report to shareholders,  a notice of the annual meeting and  accompanying  proxy
statement.  In  addition,  each  participant  will  receive an Internal  Revenue
Service  information  return  for  reporting  dividend  income  received  if  so
required.

All notices,  statements,  and reports from the Agent to a  participant  will be
addressed  to the  participant  at the latest  address of record with the Agent.
Therefore,  participants  should  promptly  notify  the  Agent of any  change of
address.

Certificates for Shares

Shares  purchased  and held  under the Plan will be held in  safekeeping  by the
Agent in its name or the name of its  nominee.  This  serves to protect  against
loss,  theft,  or  destruction  of stock  certificates.  The  number  of  shares
(including  fractional interests) held for a participant will be shown on his or
her statement of account.  Participants may obtain a certificate for all or some
of the whole  shares of Common Stock held in their Plan  accounts by  completing
the information on the reverse side of their statement or upon detailed  written
request to the Agent. Any remaining whole or fractional  shares will continue to
be held by the Agent.

Shares held by the Agent for the account of a participant may not be pledged.  A
participant who wishes to pledge such shares must request that a certificate for
such shares be issued in his or her name.

Certificates  for any number of whole  shares  credited to an account  under the
Plan will be issued  upon the written  request of a  participant.  This  request
should be mailed to:

                 ALLIED Group, Inc.
                 c/o Harris Trust and Savings Bank
                 Dividend Reinvestment Service
                 P.O. Box A3309
                 Chicago, Illinois 60690

<PAGE>
                                       9


Sale of Shares

Participants  may request  the Agent to sell any number of whole  shares held in
their Plan accounts by completing  the  information on the reverse side of their
account statement or by giving detailed written instructions to the Agent. Sales
are made every Tuesday and Thursday of each week (a "Sale Date"). The Agent will
make the sale beginning on the first Sale Date following receipt of the request.
The participant will receive the proceeds less applicable brokerage  commissions
and any Agent handling charges. Proceeds of shares sold through the Plan will be
paid to the participant by check.

If  instructions  for the sale of shares are received on or after an ex-dividend
date but before the related dividend payment is made, the sale will be processed
as  described  above  and a  separate  check  for the  dividends  will be mailed
following the payment date. A request to sell all shares held in a participant's
account will be treated as a withdrawal from the Plan.

Sales will be made for the  participant's  account on the open market  through a
securities  broker  designated  by the  Agent.  The  Agent  may  commingle  each
participant's  shares  with  those  of other  participants  for the  purpose  of
executing  sales  resulting  in a net sale of shares.  The sale price for shares
sold for a  participant  will be credited at the average  price per share of all
shares sold, with respect to that Sale Date.


Withdrawal and Closing a Plan Account

A participant may close a Plan account at any time by completing the information
on the  reverse  side of his or her  statement  or by  giving  detailed  written
instructions to the Agent. Such notice should be sent to:

                 ALLIED Group, Inc.
                 c/o Harris Trust and Savings Bank
                 Dividend Reinvestment Service
                 P.O. Box A3309
                 Chicago, Illinois 60690

A  participant's  withdrawal  takes  effect  when such notice is received by the
Agent; provided,  however, that withdrawal notices received within ten (10) days
prior to a dividend  record date will not take effect  until  completion  of the
investment.  Within thirty (30) days of withdrawal  from the Plan, a certificate
for the  whole  shares  held in the Plan  for the  participant  will be  issued.
Alternatively,  a participant may specify in the withdrawal notice that all or a
portion of whole shares be sold.  The Agent will make the sale  beginning on the
next Sale Date after receipt of the withdrawal  notice, and the participant will
receive a check for the proceeds,  less any applicable brokerage commissions and
any Agent handling charges.

Participants  closing a Plan  account will receive a check for the cash value of
any fractional  shares.  Fractions of shares will be valued at the same price as
whole shares sold for a participant. See "Sale of Shares" above.

If notice of withdrawal is received on or after an  ex-dividend  date but before
the related dividend payment date, the withdrawal will be processed as described
above and a  separate  check for the  dividends  will be  mailed  following  the
payment date.

No  optional  cash  investments or  dividend  reinvestment  may  be  made  after
participation  in  the  Plan  has  been  terminated.   In  order  to  initiate 
participation,  the former participant must re-enroll in the Plan.  See "Initial
Investments and Optional Cash Investments".


Termination of Participation

After  advance  written  notice  is  mailed to the  participant  at the  address
appearing on the Agent's records, the Company may terminate participation in the
Plan should the participant  have five (5) shares or less of Common Stock in his
or her Plan  account.  A  participant  whose account in the Plan has been closed
will  receive a  certificate  for the  whole  shares  held in the  participant's
account and a check for the cash value of any fractional  share held in the Plan
accounts.  Fractions  of shares  will be valued at the same  effective  price as
whole shares sold for a participant  with respect to the next relevant Sale Date
as described under the caption "Sale of Shares" above.

<PAGE>
                                       10


Certain Federal Tax Consequences of Participation in the Plan

The  following  is a summary  of certain  federal  income  tax  consequences  of
participating in the Plan. The tax consequences to a particular  participant may
vary on account of individual  circumstances.  A participant should consult with
the  participant's  tax  advisor  for  advice  applicable  to the  participant's
particular situation.

The amount of cash  dividends paid to a participant by the Company is considered
taxable income,  even though reinvested through the Plan. Expenses and fees paid
for a participant  by the Company will be included as dividend  income,  for tax
purposes,  and these  expenses  and fees will be added to the cost  basis of the
shares purchased through the Plan. The information  return sent to a participant
and the Internal  Revenue  Service at year-end will show as dividend  income the
amount of dividends  reinvested  through the Plan,  as well as any of these fees
and expenses.

A participant will not realize any taxable income when the participant  receives
certificates  for whole shares credited to the  participant's  account.  Gain or
loss will be recognized by the participant when the participant sells such whole
shares and will be recognized by a participant  when a fractional share credited
to the participant's account is sold pursuant to the terms of the Plan.

Unless the  participant  provides the Agent with its social  security or federal
taxpayer   identification  number,  the  participant  will  be  subject  to  tax
withholding on dividend payments,  and cash dividends will be reinvested or paid
in cash as directed,  in either case net of applicable  withholding  taxes.  For
foreign  participants whose income is subject to federal income tax withholding,
the appropriate  amount of tax will be withheld from dividends,  and the balance
will be reinvested or paid in cash as directed by the participant.


Other Information

         Stock Split or Stock Dividend
         ----------------------------- 
Any  dividends  in Common Stock or split  shares  distributed  by the Company on
shares held by the Agent for a  participant's  Plan account will be added to the
participant's  account.  Stock  dividends or split shares  distributed on shares
registered in a participant's  name and held in certificated form will be mailed
directly to the  participant in the same manner as to  shareholders  who are not
participating in the Plan.

         Voting of Shares
         ---------------- 
Shares  held in a Plan  account  (including  fractional  shares) may be voted in
person or by the proxy sent to the participant.

         Limitation of Liability
         -----------------------
Neither  the  Company  nor  the  Agent  (nor  any of  their  respective  agents,
representatives,  employees,  officers,  directors,  or subcontractors)  will be
liable in administering  the Plan for any act done in good faith or for any good
faith omission to act,  including,  without  limitation,  any claim of liability
arising  from  failure  to  terminate  a  participant's   account  upon  such  a
participant's  death or with  respect to the prices or times at which shares are
purchased or sold for participants. Participants cannot waive federal securities
law liability.

The participant will bear the risk of market price  fluctuations  whether shares
are purchased through the Plan or through  securities market  transactions.  The
Company  cannot  guarantee  that  shares  purchased  under  the Plan will at any
particular time be worth more or less than their purchase price.

Neither the Company nor the Agent can or does assure a participant  of profit or
protection  against a loss on the shares purchased under the Plan. The Plan does
not represent a change in the Company's  dividend  policy.  Payment of dividends
will continue to depend on future earnings,  financial  requirements,  and other
factors.

<PAGE>
                                       11


         Adjustment in Authorized Shares
         -------------------------------  
In the event of any  merger,  reorganization,  consolidation,  recapitalization,
separation,  liquidation,  stock dividend, split-up, share combination, or other
change in the  corporate  structure of the Company  affecting  the shares,  such
adjustment  shall be made in the number of shares which may be  delivered  under
the Plan as may be determined to be appropriate and equitable  (pro-rata) by the
Board of Directors of the Company,  in its sole discretion,  to prevent dilution
or enlargement of rights.


         Change or Termination of the Plan
         ---------------------------------
The Company may suspend,  modify, or terminate the Plan at any time in whole, in
part, or with respect to  participants in one or more  jurisdictions.  Notice of
such  suspension,  modification  or  termination  will be  sent to all  affected
participants.  No  such  event  will  affect  any  shares  then  credited  to  a
participant's  account. Upon any whole or partial termination of the Plan by the
Company,  certificates  for whole shares  credited to an affected  participant's
account under the Plan will be issued to the participant and a cash payment will
be made for any  fraction of a share.  Fractions of shares will be valued at the
same effective price as whole shares sold for a participant  with respect to the
next relevant Sale Date as described under the caption "Sale of Shares" above.

The Company  reserves  the right to  interpret  and  regulate the Plan as deemed
desirable  or  necessary  in  connection  with the  operation of the Plan and to
review  in good  faith  the  method  of price  calculation  in order to  correct
inequities  and/or  resolve  questions of ambiguities of or in conflict with the
various  provisions of the Plan. All  transactions  in connection  with the Plan
shall be governed by the laws of the State of Iowa.

In the event any  provision of the Plan shall be held illegal or invalid for any
reason, the illegality or invalidity shall not affect the remaining parts of the
Plan,  and the Plan shall be construed and enforced as if the illegal or invalid
provision had not been included.

         Governing Law
         ------------- 
The Plan shall be construed,  administered,  and governed in all respects  under
the laws of the State of Iowa.


                                USE OF PROCEEDS

No proceeds  will be realized by the Company  when Plan shares are  purchased on
the open market. The Company is unable to predict the number of shares of Common
Stock  which will  ultimately  be sold under the Plan,  the prices at which such
shares will be sold or the number of such shares,  if any,  that will be sold by
the Company from the Company's  authorized but unissued  shares of Common Stock.
Therefore,  the Company  cannot  estimate  the amount of proceeds to be received
from the sale of such shares. To the extent that shares of Common Stock are sold
from the Company's  authorized but unissued shares of Common Stock, the proceeds
of such sales will be added to the general funds of the Company and will be used
for working capital, capital expenditures, and other general corporate purposes.


                          DESCRIPTION OF CAPITAL STOCK

The Company is authorized to issue 7,500,000 shares of preferred stock,  without
par value,  and  40,000,000  shares of Common  Stock,  without par value.  As of
December 12, 1996, the Company had issued and  outstanding  1,827,222  shares of
6-3/4% Series  Preferred  Stock and 20,355,286  shares of Common Stock,  held of
record by approximately 1,000 shareholders.

The holder of the outstanding  6-3/4% Series Preferred Stock is entitled to vote
on all matters  submitted  to a vote of the  holders of the Common  Stock of the
Company,  voting  together  with the holders of Common Stock as one class.  Each
share of 6-3/4% Series  Preferred Stock is entitled to three votes for every two
shares,  subject to anti-dilution  adjustments,  so long as it is held by ALLIED
Mutual  or an  affiliate  or  successor  of ALLIED  Mutual.  The  6-3/4%  Series
Preferred Stock has a cumulative  annual dividend of $1.92375 per share which is
paid on a quarterly  basis,  and it ranks  senior to the Common  Stock as to the
payment of dividends.  In the event of a liquidation of the Company, the holders
of the 6-3/4% Series  Preferred  Stock are entitled to receive  $28.50 per share
plus accrued dividends prior to any distribution to the holders of Common Stock.
The 6-3/4%  Series  Preferred  Stock is  redeemable at any time after five years
from  the  date  of any  assignment  or  transfer  to any  person  who is not an
affiliate or successor of ALLIED Mutual.  Upon any assignment or transfer of the
6-3/4% Series Preferred Stock to any person who is not an affiliate or successor
of ALLIED Mutual, it ceases to have voting rights.  The 6-3/4% Series  Preferred
Stock has no preemptive rights and is not registered or traded.

<PAGE>
                                       12


Holders of Common Stock are entitled to one vote per share, voting together with
the outstanding  6-3/4% Series Preferred Stock as one class on all matters to be
voted on by shareholders including the election of directors. The approval of an
amendment  to the  Company's  Articles of  Incorporation  which would change the
powers,  preferences,  or special  rights of the 6-3/4% Series  Preferred  Stock
would require the  affirmative  vote of a majority of all classes  voting as one
class and the affirmative  vote of a majority of the class  adversely  affected,
voting  separately.  Voting is  noncumulative.  Consequently,  the holders of in
excess  of 50%  of the  combined  voting  power  of the  Common  Stock  and  the
outstanding  preferred stock will be able to elect all the Company's  directors.
Holders of Common Stock are entitled to share ratably on a share-for-share basis
with  respect to  dividends  when,  as and if declared by the Board out of funds
legally  available  therefor,  subject  to the prior  payment  of all  dividends
accrued on the 6-3/4% Series  Preferred  Stock.  The holders of Common Stock are
entitled upon  liquidation of the Company to share ratably on a  share-for-share
basis in the net assets available for distribution,  subject to the prior rights
of any 6-3/4% Series Preferred Stock then outstanding. All outstanding shares of
Common Stock are, and the shares of Common Stock  offered by the Company  hereby
will upon issuance and payment therefor be, fully paid and nonassessable. Shares
of Common Stock are not  redeemable  and have no preemptive or similar rights to
subscribe for additional shares.


                                  LEGAL MATTERS

Certain  legal  matters in  connection  with the sale have been  passed  upon by
Davis, Brown,  Koehn, Shors & Roberts,  P.C., 2500 Financial Center, Des Moines,
Iowa 50309, and Cheryl M. Critelli,  Associate Corporate Counsel,  ALLIED Group,
Inc. Members of the firm of Davis,  Brown,  Koehn, Shors & Roberts,  P.C. own an
aggregate of 16,350 shares of Common Stock.


                                     EXPERTS

The  consolidated  financial  statements  and  schedules  of the Company and its
subsidiaries  as of December  31, 1995 and 1994 and for each of the years in the
three-year period ended December 31, 1995,  incorporated by reference herein and
elsewhere in the Registration Statement have been incorporated herein and in the
Registration  Statement  in reliance  upon the reports of KPMG Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein, and
upon the authority of said firm as experts in accounting and auditing.


                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

Sections  851  and 856 of the  Iowa  Business  Corporation  Act  provide  that a
corporation  has the power to  indemnify  its  directors  and  officers  against
liabilities  and  expenses  incurred  by reason of such  person  serving  in the
capacity of director or officer, if such person has acted in good faith and in a
manner reasonably believed by the individual to be in or not opposed to the best
interests of the corporation,  and in any criminal proceeding if such person had
no  reasonable  cause to believe  the  individual's  conduct was  unlawful.  The
foregoing indemnity provisions  notwithstanding,  in the case of actions brought
by or in the right of the corporation,  no indemnification shall be made to such
director or officer with respect to any matter as to which such  individual  has
been  adjudged to be liable to the  corporation  unless,  and only to the extent
that, the adjudicating court determines that indemnification is proper under the
circumstances.

Article X of Company's Articles of Incorporation provides that the Company shall
indemnify its directors to the fullest  extent  possible under the Iowa Business
Corporation Act. Article 8 of the Company's Bylaws extends the same indemnity to
its officers.  Article X of the Articles also provides that no director shall be
liable to the Company or its stockholders for monetary damages for breach of the
individual's  fiduciary  duty as a director,  except for  liability  (i) for any
breach of the  director's  duty of loyalty to the  Company or its  stockholders,
(ii) for acts or  omissions  not in good  faith  or  which  involve  intentional
misconduct or a knowing violation of law, (iii) for any transaction in which the
director derived an improper personal  benefit,  or (iv) under the Iowa Business
Corporation Act provisions relating to improper distributions.

The Company maintains a directors' and officers'  liability  insurance policy to
insure  against  losses  arising  from claims made  against  its  directors  and
officers, subject to the limitation and conditions as set forth in the policies.

Insofar as indemnification  for liabilities  arising under the Securities Act of
1933 may be permitted to directors, officers, or persons controlling the Company
pursuant  to the  foregoing  provisions,  or  otherwise,  the  Company  has been
informed  that in the opinion of the  Securities  and Exchange  Commission  such
indemnification  is  against  public  policy  as  expressed  in such  Act and is
therefore unenforceable.

<PAGE>
                                       13


================================================================================

No  person  has  been  authorized  to  give  any  information  or  to  make  any
representation  not  contained in this  Prospectus  and, if given or made,  such
information or representation  must not be relied upon as having been authorized
by the Registrant or any  Underwriter.  This  Prospectus  does not constitute an
offer to sell or a solicitation of an offer to buy any of the securities offered
hereby to any person or by anyone in any jurisdiction in which it is unlawful to
make such offer or solicitation. Neither the delivery of this Prospectus nor any
sales made hereunder shall, under any circumstances, create any implication that
the  information  contained  herein is correct as of any date  subsequent to the
date hereof.


                     TABLE OF CONTENTS


                                                       Page
Available Information......................................
Incorporation of Certain
    Information by Reference...............................
The Company   .............................................
Dividend Reinvestment and Stock
    Purchase Plan
      General .............................................
      Purpose .............................................
      Advantages to Participants...........................
      Disadvantages to Participants........................
      Administration.......................................
      Eligibility..........................................
      Enrollment Procedures................................
           Non-shareholders................................
           Shareholders....................................
           "Street Name" Holders...........................
      Dividends............................................
      Initial Investments and
         Optional Cash Investments.........................
      Methods of Initial Investment
        and Optional Cash Investment.......................
           Check Investment................................
           Automatic Investment From
           a Bank Account..................................
      Source, Price, and Number of Shares..................
      Reports to Participants..............................
      Certificates for Shares..............................
      Sale of Shares.......................................
      Withdrawal and Closing a
         Plan Account......................................
      Termination of Participation.........................
      Certain Federal Tax Consequences
         of Participation in the Plan......................
      Other Information....................................
         Stock Split or Stock Dividend ....................
         Voting of Shares..................................
         Limitation of Liability...........................
         Adjustment in Authorized Shares...................
         Change or Termination of
           the Plan........................................
         Governing Law.....................................
Use of Proceeds............................................
Description of Capital Stock...............................
Legal Matters
Experts       .............................................
Indemnification for Securities
    Act Liabilities........................................

================================================================================



<PAGE>
                                       14



===============================================================================

                               ALLIED Group, Inc.







                              Dividend Reinvestment
                                       and
                               Stock Purchase Plan








                                  Common Stock





                                     ALLIED
                                      GROUP







                                   ----------


                                   PROSPECTUS

                                   ----------







                                  _______, 1997












================================================================================


<PAGE>
                                       15
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

The  following  are the  estimated  expenses  to be  incurred  by the Company in
connection with the offering described in this registration statement.

    Cost of printing                                $1,000.00
    Legal fees, Blue Sky fees, and expenses          5,000.00
    Accounting                                       1,000.00
                                                    ---------
    Total                                           $7,000.00

Item 15.  Indemnification of Directors and Officers.

The information  contained in the Prospectus under the caption  "Indemnification
for Securities Act Liabilities" is incorporated by reference herein.

Item 16.  Exhibits.

    5.   a.  Opinion of Messrs. Davis, Hockenberg, Wine, Brown, Koehn & Shors,
             P.C., regarding legality of 400,000 shares of stock originally
             registered on this Form.

         b.  Opinion of Cheryl M. Critelli, Assistant Corporate Counsel, ALLIED
             Group, Inc., regarding legality of 500,000 shares of stock
             registered.

         c.  Opinion of Cheryl M. Critelli, Associate Corporate Counsel, ALLIED
             Group, Inc., regarding legality of 247,699 shares of stock
             registered.

         d.  Opinion of Cheryl M. Critelli, Associate Corporate Counsel, ALLIED
             Group, Inc., regarding legality of 295,874 shares of stock 
             registered.

    23.  a.  Consent of KPMG Peat Marwick LLP, Independent Certified Public 
             Accountants*

         b.  (1)  Consent of Davis, Hockenberg, Wine, Brown, Koehn & Shors, P.C.
                  n/k/a Davis, Brown, Koehn, Shors & Roberts, P.C.*

             (2)  Consent of Cheryl M. Critelli, Associate Corporate Counsel,
                  ALLIED Group, Inc.*

    *Filed with this Amendment

Item 17.  Undertakings.

 1. The undersigned registrant hereby undertakes:

         a. To file,  during any period in which offers or sales are being made,
            a post-effective amendment to this registration statement to include
            any material  information with  respect to the  plan of distribution
            not  previously  disclosed  in  the  registration  statement or  any
            material change to such information in the registration statement.

         b. That,  for the  purpose  of  determining  any  liability  under  the
            Securities Act of 1933, each such post-effective  amendment shall be
            deemed to be a new registration statement relating to the securities
            offered  therein,  and the  offering of such securities at that time
            shall be deemed to be the initial bona fide offering thereof.

         c. To remove from  registration by means of a post-effective  amendment
            any of the securities being  registered  which remain  unsold at the
            termination of the offering.

 2.  The  undersigned   registrant  hereby  undertakes  that,  for  purposes  of
     determining  any liability under the Securities Act of 1933, each filing of
     the  registrant's annual report pursuant to  Section 13(a) or Section 15(d)
     of the Securities Exchange Act of 1934 (and, where applicable, each  filing
     of an  employee  benefit  plan's  annual  report  pursuant to Section 15(d)
     of the Securities Exchange Act of 1934) that is incorporated  by  reference
     in the registration  statement  shall be  deemed  to be a new  registration
     statement  relating to the securities  offered therein, and the offering of
     such  securities at that time shall be  deemed to be the  initial bona fide
     offering thereof.

 3. The  undersigned  registrant  hereby  undertakes  to  deliver or cause to be
    delivered with the prospectus, to each person to whom the prospectus is sent
    or given, the latest annual report to security holders that is  incorporated
    by reference in  the  prospectus  and  furnished  pursuant  to  and  meeting
    the requirements of Rule  14a-3 or Rule 14c-3 under the  Securities Exchange
    Act  of 1934;  and, where  interim  financial  information   required to  be
    presented  by  Article 3  or  Regulation  S-X  are  not  set  forth  in  the
    prospectus, to deliver, or cause to be delivered  to each person to whom the
    prospectus  is  sent  or  given,   the  latest  quarterly  report   that  is
    specifically  incorporated  by   reference  in  the  prospectus  to  provide
    such interim financial information.

<PAGE>
                                       16



                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this amendment to
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized in the City of Des Moines, State of Iowa, on December 19, 1996.

                            ALLIED Group, Inc.

                            By: /s/ Jamie H. Shaffer
                               ---------------------
                               Jamie H. Shaffer, President (Financial)
                                                 and Treasurer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
amendment to Registration  Statement has been signed by the following persons in
the capacities and on the date indicated.  Each person whose  signature  appears
below hereby authorizes each of Jamie H. Shaffer and George T. Oleson, with full
power of  substitution,  to execute  in the name of such  person and to file any
amendment or post-effective amendment to this Registration Statement making such
changes in this Registration Statement as the Registrant deems appropriate,  and
appoints  each of Jamie H.  Shaffer  and  George T.  Oleson,  with full power of
substitution,  attorney-in  fact to sign  and to file  any  such  amendment  and
post-effective amendment to this Registration Statement.

       Signature                      Title                          Date
      ----------                      -----                          ---- 

/s/ Douglas L. Andersen        President (Property-           December 19, 1996
- - ---------------------------      Casualty)(Principal
    Douglas L. Andersen          Executive officer)                       

/s/  Jamie H. Shaffer          President (Financial)           December 19, 1996
- - ---------------------------      and Treasurer
     Jamie H. Shaffer            (Principal Executive
                                  Officer and Principal                   
                                  Accounting Officer)
                                                     
/s/    John E. Evans           Chairman and Director           December 19, 1996
- - ---------------------------
       John E. Evans

/s/  James W. Callison         Director                        December 19, 1996
- - ---------------------------
     James W. Callison

/s/ Harold S. Carpenter        Director                        December 19, 1996
- - ---------------------------
    Harold S. Carpenter

/s/  Charles I. Colby          Director                        December 19, 1996
- - ---------------------------
     Charles I. Colby

/s/   Harold S. Evans          Director                        December 19, 1996
- - ---------------------------
      Harold S. Evans

/s/ Richard O. Jacobson        Director                        December 19, 1996
- - ---------------------------
    Richard O. Jacobson

/s/   John P. Taylor           Director                        December 19, 1996
- - ---------------------------
      John P. Taylor

/s/ William E. Timmons         Director                        December 19, 1996
- - ---------------------------
    William E. Timmons

/s/   Donald S. Willis         Director                        December 19, 1996
- - ---------------------------
      Donald S. Willis



<PAGE>
                                       17




                                  EXHIBIT INDEX


                                                                    Consecutive
                Exhibit                                             Page Number
                -------                                             ----------- 
23. (a)  Consent of KPMG Peat Marwick LLP,                          18
         Independent Certified Public                                
         Accountants.

    (b)  (1)  Consent of Davis, Brown,                              19
              Koehn, Shors & Roberts,
              P.C.

         (2)  Consent of Cheryl M. Critelli,
              Associate Corporate Counsel,
              ALLIED Group, Inc.                                    20

<PAGE>


<PAGE>
                                       18





                                                              Exhibit 23(a)




            CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

The Board of Directors
ALLIED Group, Inc.:

We consent to the use of our reports incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.


                                                   /s/ KPMG Peat Marwick LLP

                                                       KPMG Peat Marwick LLP

Des Moines, Iowa
December 19, 1996





<PAGE>
                                       19




                                                           Exhibit 23(b)(1)





December 19, 1996



ALLIED Group, Inc.
701 Fifth Avenue
Des Moines, IA  50391-2000

Re:  Post-Effective Amendment No. 3 to
     Registration Statement on Form S-3
     Dividend Reinvestment and Stock Purchase Plan

Gentlemen:

     We consent to the use of our opinion filed as Exhibit 5.a. to the
Registration Statement on Form S-3 (Registration No. 33-48233) filed by
ALLIED Group, Inc. with the Securities Exchange Commission, and to the
reference to us under the caption "Legal Matters" in the Prospectus
contained in Amendment No. 3 to such Registration Statement.

Very truly yours,


/s/ Donald J. Brown

Donald J. Brown
Davis, Brown, Koehn, Shors & Roberts, P.C.







<PAGE>
                                       20




                                                           Exhibit 23(b)(2)





December 19, 1996



ALLIED Group, Inc.
701 Fifth Avenue
Des Moines, IA  50391-2000

Re:  Post-Effective Amendment No. 3 to Registration Statement on Form S-3
     Dividend Reinvestment and Stock Purchase Plan

Gentlemen:

I consent to the use of my opinion  filed as  Exhibit  5(c) to the  Registration
Statement on Form S-3 filed by ALLIED Group,  Inc. with the Securities  Exchange
Commission,  and to the reference to myself under the caption "Legal Matters" in
the Prospectus contained in Amendment No. 3 to such Registration Statement.

Sincerely,


/s/ Cheryl M. Critelli

Cheryl M. Critelli
Associate Corporate Counsel
(515) 280-4818



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