ALLIED GROUP INC
PRE 14A, 1997-03-07
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>
                                       1



                       Securities and Exchange Commission
                             Washington, D.C. 20549

                            SCHEDULE 14A INFORMATION

                   PROXY STATEMENT PURSUANT TO SECTION 14(a)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. __)

                          Filed by the Registrant [X]
                 Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[X]      Preliminary Proxy Statement
[ ]      Confidential, for use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
[ ]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant to section 240.14a-11(c) or section
         240.14a-12

                               ALLIED Group, Inc.
                (Name of Registrant as Specified In Its Charter)

      
      (Name of Person(s) Filing Proxy Statement if other than Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     1)   Title of each class of securities to which transaction applies:

     2)   Aggregate number of securities to which transaction applies:

     3)   Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the 
          filing fee is calculated and state how it was determined): 

     4)   Proposed maximum aggregate value of transaction:

     5)   Total fee paid:

 
[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



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                                       2


                                                    ALLIED Group, Inc.
                                                    701 Fifth Avenue
                                                    Des Moines, Iowa  50391-2000




March 31, 1997









Dear Stockholder:

         We invite you to attend the Annual Meeting of Stockholders,  which will
be held at 9:00 a.m.,  Central time,  on Tuesday,  May 13, 1997 at ALLIED Group,
Inc.'s offices at 701 Fifth Avenue, Des Moines, Iowa. The matters expected to be
acted on at the meeting are  described in detail in the  attached  Notice of the
Annual Meeting and the Proxy Statement.

         At  this  year's  meeting,  I will  review  the  Company's  results  of
operations  for 1996 and our plans for 1997 and beyond.  Members of the Board of
Directors,  officers of the  Company,  and  representatives  of our  independent
auditors, KPMG Peat Marwick LLP, will be available to answer your questions.

         If you will be unable to attend this meeting, I ask you to complete the
enclosed proxy and return it promptly. A pre-addressed, postage-paid envelope is
enclosed.  You may  withdraw  your  proxy in  writing  at any time  prior to the
meeting by delivering a new proxy. If your schedule changes, you may revoke your
proxy and vote your shares in person at the meeting.

John E. Evans



Chairman of the Board





<PAGE>
                                       3




                               ALLIED GROUP, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS








To the Stockholders of ALLIED Group, Inc.:

         The Annual Meeting of Stockholders  of ALLIED Group,  Inc. will be held
on Tuesday, May 13, 1997, beginning at 9:00 a.m., Central time, at the Company's
offices at 701 Fifth Avenue, Des Moines, Iowa for the following purposes, all as
set forth in the accompanying Proxy Statement:

         1.     The election of four directors to serve for a three-year  period
                until the 2000 Annual  Meeting of  Stockholders  as set forth in
                the accompanying Proxy Statement.

         2.     The  approval  of an  amendment  to  the  Restated  Articles  of
                Incorporation  to increase  the number of  authorized  shares of
                common  stock from 40 million to 80 million  shares as set forth
                in the accompanying Proxy Statement.

         3.     To act upon such other  business as may properly come before the
                meeting or any adjournment thereof.

         The Board of  Directors  has fixed the 6th day of March,  1997,  as the
date of record for  determination  of stockholders  entitled to notice of and to
vote at the meeting and any adjournment thereof.

         WHETHER  OR NOT  YOU  EXPECT  TO BE  PRESENT  AT THE  MEETING,  YOU ARE
ENCOURAGED  TO SIGN AND DATE THE ENCLOSED  PROXY AND RETURN IT  IMMEDIATELY.  AN
ENVELOPE  WHICH  REQUIRES NO POSTAGE IF MAILED IN THE UNITED  STATES IS ENCLOSED
FOR THIS PURPOSE. YOU MAY REVOKE YOUR PROXY AND VOTE IN PERSON SHOULD YOU ATTEND
THE MEETING.

                                              By order of the Board of Directors
                                                      George T. Oleson
                                                         Secretary


701 Fifth Avenue
Des Moines, Iowa 50391-2000
March 31, 1997



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                                       4


                               ALLIED GROUP, INC.
                                701 Fifth Avenue
                           Des Moines, Iowa 50391-2000

                                 PROXY STATEMENT
                       1997 Annual Meeting of Stockholders
                                  May 13, 1997


                               GENERAL INFORMATION

         This Proxy Statement is furnished in connection  with the  solicitation
by the Board of Directors of ALLIED Group, Inc.  ("Company") of proxies from the
holders of the  Company's  stock for use at the Annual  Meeting of  Stockholders
("Annual  Meeting") to be held on May 13, 1997 and at any  adjournment  thereof.
Proxy cards  properly  executed and received by the Company prior to the time of
the Annual Meeting will be voted as directed. A stockholder voting by means of a
proxy card has the power to revoke it at any time  before the Annual  Meeting by
giving written notice of the revocation thereof to the Secretary of the Company,
by filing with the  Secretary  another  later dated proxy,  or by attending  the
meeting and voting in person.  The Annual Report to Stockholders  for the fiscal
year  ended  December  31,  1996  is  enclosed.  This  Proxy  Statement  and the
accompanying form of proxy were first sent to stockholders on or about March 31,
1997.


                  VOTING SECURITIES AND PRINCIPAL STOCKHOLDERS

         Stockholders  of record at the close of  business on March 6, 1997 will
be entitled to vote at the meeting. As of that date, the outstanding  securities
of the Company  consisted of 20,397,378  shares of no par common stock  ("Common
Stock") and 1,827,222  shares of no par 6-3/4% Series  Preferred  Stock ("6-3/4%
Preferred").  Each share of Common  Stock is entitled to one vote on each matter
submitted  at  the  meeting.  The  6-3/4%  Preferred  is  entitled  to  two  and
one-quarter  votes for every share  outstanding on each matter  submitted at the
meeting. The Common Stock and 6-3/4% Preferred (collectively,  the "Stock") will
vote together on all matters  contained in this Proxy  Statement as one class. A
majority of the outstanding  shares will constitute a quorum for the transaction
of business at the Annual Meeting.  Abstentions and broker non-votes are counted
for purposes of determining the presence of a quorum. A proposal will be adopted
or a director  will be elected  if the votes  cast for the  proposal  or for the
director  equal a  majority  of the  shares  which are both  represented  at the
meeting and entitled to vote on the subject  matter.  Abstentions are counted in
tabulations  of the  votes  cast on  proposals  presented  to the  stockholders,
whereas broker  non-votes are not counted for purposes of determining  whether a
proposal has been approved.

         As of March 6, 1996, the following are the only  stockholders  known to
management  who may be deemed to  beneficially  own more than 5% of any class of
the Company's voting securities:
<TABLE>
<CAPTION>

                                                                                                                     Percent of
                                Name and Address                   Amount and Nature               Percent          Total Voting
  Title of Class              of Beneficial Owner                of Beneficial Ownership           of Class          Securities
- ------------------            -------------------                -----------------------           --------         -----------

<S>                          <C>                                   <C>                               <C>              <C>
6-3/4% Preferred Stock       ALLIED Mutual                         1,827,222 shares                  100%             16.8%(2)
                             Insurance Company (1)
                             701 Fifth Avenue
                             Des Moines, IA  50391-2000

Common Stock                 State Street Bank and                 6,369,624 shares (3)              31.2%            26%
                             Trust Company, Trustee
                             of The ALLIED Group
                             Employee Stock
                             Ownership Trust
                             200 Newport Avenue
                             North Quincy, MA  02171

                             Franklin Resources, Inc.              1,164,900 shares (4)               5.7%             4.8%
                             777 Mariners Island Blvd.
                             San Mateo, CA  94404

</TABLE>



<PAGE>
                                       5
- -----------

(1)      The Company and ALLIED Mutual Insurance  Company ("ALLIED  Mutual") are
         parties to a Stock Rights  Agreement  which expires in 2005.  Under the
         Stock Rights  Agreement,  ALLIED Mutual is entitled to nominate and the
         Company is  required to use its best  efforts to cause the  election or
         retention of a number of members of the Company's Board of Directors in
         proportion to ALLIED Mutual's percentage  ownership of the total number
         of shares of the  Company's  voting  stock  outstanding  at the time of
         nomination.  In  addition,  the  Company  is  required  to elect to its
         Executive  Committee  at  least  one  Company  director  who  has  been
         nominated  by ALLIED  Mutual but who is not an officer or  employee  of
         ALLIED  Mutual,  and the  Company  must limit the  number of  directors
         serving  on the  Executive  Committee  to five at any  time.  The Stock
         Rights  Agreement  restricts  the  ability  of  ALLIED  Mutual to grant
         proxies  to other than  affiliated  individuals  and to  solicit  other
         stockholders  of the Company.  ALLIED  Mutual also is  prohibited  from
         initiating  or  accepting a tender offer for shares of the Common Stock
         except  under  certain   conditions.   ALLIED  Mutual  has   incidental
         registration  rights and three demand  registration rights with respect
         to the 6-3/4% Preferred.  For a further description of the relationship
         between ALLIED Mutual and the Company,  see "Certain  Transactions  and
         Relationships."
(2)      The 6-3/4%  Preferred  is voting  stock so long as it is held by ALLIED
         Mutual. The percent of total voting securities  includes 367,657 shares
         of Common  Stock  with  respect to which  ALLIED  Mutual has voting and
         investment power pursuant to the ALLIED Mutual Insurance Company Excess
         Benefit Plan Trust.
(3)      Shares  reported  as owned by the ESOP  Trustee  are also  reported  as
         beneficially  owned by the  executive  officers.  Allocated  shares are
         voted by the ESOP Trustee in accordance  with the direction of the ESOP
         participants.  Generally, unallocated shares and allocated shares as to
         which no  direction is made by the  participants  are voted by the ESOP
         Trustee  in the same  percentage  as the  allocated  shares as to which
         directions  are received by the ESOP  Trustee.  Prior to March 7, 1996,
         these shares were held in the form of ESOP Convertible Preferred Stock.
         On March 7,  1996,  the ESOP  Trustee  converted  the ESOP  Convertible
         Preferred Stock to Common Stock.  Prior to conversion,  the Company and
         the ESOP Trustee entered into an Agreement,  whereby the Company agreed
         to release  additional  shares of Common Stock held by the ESOP Trustee
         in the event the Company  pays a dividend  on the Common  Stock of less
         than $0.20 per share per quarter. The Agreement is in effect from March
         7, 1996  through  March 7, 2000.  The  purpose of the  Agreement  is to
         ensure that the allocated shares in the ESOP Trust receive at least the
         same  amount  of  dividends  that  would  have  been  paid on the  ESOP
         Convertible Preferred Stock but for its conversion to Common Stock.
(4)      Franklin Resources,  Inc., an investment adviser,  filed a Schedule 13G
         with the  Securities  and Exchange  Commission  ("SEC") on February 14,
         1997 indicating the sole power to vote 1,164,900  shares and the shared
         power to  dispose of  1,164,900  shares of Common  Stock,  beneficially
         owned as of  December  31,  1996.  Charles  B.  Johnson  and  Rupert H.
         Johnson, Jr. (principal shareholders of Franklin Resources,  Inc.) also
         filed a Schedule  13G  indicating  beneficial  ownership  of  1,164,900
         shares.

                        DIRECTORS AND EXECUTIVE OFFICERS

         The Company  presently has ten directors.  The Company's bylaws provide
for a Board of Directors of not less than five nor more than  thirteen  members.
The  exact  number  of  directors  within  such  limits is fixed by the Board of
Directors.  The Board has set the current number of directors at nine. The terms
of the Board members are staggered with each member  serving a three-year  term.
Executive officers of the Company are elected annually by the Board of Directors
of the  Company,  and in some cases,  by a subsidiary  of the  Company.  Several
persons  whose  activities  are  significant  to the business of the Company are
executive  officers of the  Company's  subsidiaries.  The  Company's  direct and
indirect  subsidiaries are AMCO Insurance Company ("AMCO"),  ALLIED Property and
Casualty   Insurance  Company  ("ALLIED  Property  and  Casualty"),   Depositors
Insurance Company  ("Depositors"),  Western Heritage Insurance Company ("Western
Heritage"),  ALLIED  Group  Information  Systems,  Inc.  ("AGIS"),  ALLIED Group
Mortgage Company ("ALLIED Mortgage"), ALLIED General Agency Company, The Freedom
Group, Inc., and Midwest Printing Services, Ltd.

- --------------------------------------------------------------------------------
<PAGE>
                                       6


                ITEM NO. 1--ELECTION OF FOUR DIRECTORS UNTIL 2000

Four nominees for a three-year term ending 2000

         At the 1997 Annual Meeting, the stockholders will elect four members of
the Board of Directors to serve until the 2000 Annual Meeting.  Proxies received
by management in response to this solicitation will be voted for the election of
the four nominees listed below,  unless otherwise  instructed on the proxy card.
Three of the  nominees  presently  serve as members of the Board of Directors of
the  Company.  If you do not  wish  your  shares  to be voted  for a  particular
nominee, please so indicate as provided on the proxy card.

         Douglas L. Andersen, age 56, was elected by the Board of Directors as a
Director of the Company on March 4, 1997 to fill a vacancy  created by the Board
increasing its size from nine to ten directors.  On March 4, 1997, Mr.  Andersen
was also named President and Chief Executive Officer of the Company. He had been
President  (Property-casualty)  of the Company since December 1994.  Since 1993,
Mr. Andersen has served as President of ALLIED Mutual, AMCO, ALLIED Property and
Casualty,  and Depositors and has been a director of ALLIED Mutual.  On March 4,
1997, Mr.  Andersen was also elected to the Boards of AMCO,  ALLIED Property and
Casualty,  and  Depositors.  He had been Vice President of Marketing of the four
property-casualty companies from 1981 to 1993.

         Harold S.  Carpenter,  age 63, has been a Director of the Company since
1974 and is a member of the Board of  Directors  of AMCO,  ALLIED  Property  and
Casualty,  and  Depositors.  Mr.  Carpenter  has been  Chairman of the Board and
President of George A. Rolfes Co., a privately-held manufacturer of agricultural
equipment,  since 1970. He also serves as Chairman of the Board and President of
Superior Gas and Chemical, Inc.

         Charles I.  Colby,  age 69, has been a Director  of the  Company  since
1993.  Mr. Colby had been a Director of ALLIED  Mutual from 1971 to 1993.  Since
1984, Mr. Colby has been Chairman of the Board of Colby Properties,  which is in
the business of real estate  development.  Mr. Colby is a member of the Board of
Directors of West Des Moines State Bank.

         Harold S. Evans,  age 64, has been a Director of the Company since 1974
and of ALLIED Mutual since 1965. Mr. Evans also serves on the Board of Directors
of AMCO,  ALLIED  Property and Casualty,  Depositors,  and ALLIED Life Financial
Corporation.  He was employed by Aluminum Company of America  beginning in 1955,
serving as Group Vice President-International  until his retirement in 1989. Mr.
Evans is a brother of John E. Evans, Chairman of the Board and a Director of the
Company.

Required Stockholder Vote

         The  affirmative  vote of the  holders  of at least a  majority  of the
shares of Stock of the Company represented at the Annual Meeting is required for
approval of this proposal.

The Board of Directors of the Company recommends a vote FOR these nominees.

- --------------------------------------------------------------------------------

Current directors whose terms expire in 1998

         James W.  Callison,  age 70, has been a Director of the  Company  since
1974 and a member of the Board of Directors of ALLIED  Mutual since 1972.  He is
also a member of the Board of Directors of AMCO,  ALLIED  Property and Casualty,
Depositors,  and  ALLIED  Life  Financial  Corporation.  Mr.  Callison  has been
employed by Midwest Wheel Companies since 1948, serving as President since 1970.

         Richard O.  Jacobson,  age 60, has been a Director of the Company since
1994. He has been President and Chief  Executive  Officer of Jacobson  Warehouse
Company  since  1968.  Mr.  Jacobson  is a member of the Board of  Directors  of
Advanced  Oxygen  Technologies,  Inc.,  AlaTenn  Resources,  Inc.,  FelCor Suite
Hotels, Inc., Firstar Corporation of Iowa, and Heartland Express, Inc.

         John P. Taylor,  age 50, has been a Director of the Company since 1992.
He is Chairman and Chief  Executive  Officer of Taylor Ball having been employed
there  since  1972.  Taylor  Ball is a general  contractor  in the  business  of
commercial construction and construction  management.  Mr. Taylor is a member of
the Board of Directors of Firstar Bank and Casey's General Store.


<PAGE>
                                       7


Current directors whose terms expire in 1999

         John E.  Evans,  age 69, is Chairman of the Board and a Director of the
Company.  Mr. Evans served as President of the Company from 1974 to 1994 and has
served  continuously as Chairman of the Board since 1975. He has been a Director
of the Company  since 1972 and has served as a director of ALLIED  Mutual  since
1961. Mr. Evans also serves on the Board of Directors of other affiliates of the
Company,  including  ALLIED Life  Financial  Corporation (a subsidiary of ALLIED
Mutual).  Mr. Evans is a brother of Harold S. Evans,  a Director of the Company.
Pursuant to the Stock Rights  Agreement and the  Consulting  Agreement  with Mr.
Evans, he was nominated by ALLIED Mutual to serve as a Director of the Company.

         William E.  Timmons,  age 72, has been a Director of the Company  since
1993.  Until  his  retirement  in 1995,  Mr.  Timmons  was a senior  partner  at
Patterson,  Lorentzen,  Duffield, Timmons, Irish, Becker & Ordway, a law firm in
Des Moines,  Iowa,  having been with the firm since 1967.  Mr. Timmons served as
General  Counsel to the Iowa Insurance  Institute for 25 years and was Insurance
Commissioner  of Iowa from 1959 to 1967.  From 1964 to 1965, he was President of
the National Association of Insurance  Commissioners  ("NAIC"). Mr. Timmons is a
member of the Board of Regents of Loras College in Dubuque, Iowa and is a member
of the Board of Directors of Ag Hail Insurance Company, Iowa Liquid Asset Mutual
Fund, and Iowa Liquid Asset Tax Free Mutual Fund.

         Donald S.  Willis,  age 69, has been a Director  of the  Company  since
1974. He is also a member of the Board of Directors of AMCO, ALLIED Property and
Casualty, and Depositors.  Since 1962, Mr. Willis has been President of Willis &
Moore, Inc., a general insurance agency, having been employed there since 1948.

Meetings and Committees of the Board of Directors

         During 1996,  there were five meetings of the Board of  Directors.  All
directors attended more than seventy-five percent of the aggregate committee and
Board meetings during 1996.

         The Board has established Executive,  Audit, Investment,  Compensation,
and  Coordinating  Committees.  The Company does not have a standing  nominating
committee, and the functions that are normally performed by such a committee are
carried out by the Executive  Committee.  The Executive  Committee will consider
nominees  recommended by  stockholders.  Such  recommendations  for nominees for
election  at the 1998  Annual  Meeting  should be  submitted  in  writing to the
Executive  Committee in care of the Secretary of the Company,  701 Fifth Avenue,
Des Moines, Iowa 50391-2000, no later than November 29, 1997.

         During 1996, the Executive  Committee members were John E. Evans, James
W.  Callison,  and Harold S. Evans.  The Executive  Committee has the authority,
with certain exceptions,  to exercise the powers of the full Board of Directors.
The Board of  Directors  reviews and approves the minutes of all meetings of the
Executive Committee. The Executive Committee met five times in 1996.

         The Audit Committee members in 1996 consisted of outside directors John
P. Taylor and Donald S. Willis.  The Committee selects and retains the Company's
independent  certified public  accountants and approves the staffing and budgets
of the Company's  internal audit department.  Both the internal auditors and the
independent  certified  public  accountants  periodically  meet  with the  Audit
Committee and have access to the members of the Committee.  The Audit  Committee
met two times in 1996.  C. Fred Morgan,  a member of the ALLIED  Mutual Board of
Directors,  sits as a  nonvoting  representative  of ALLIED  Mutual on the Audit
Committee.

         The  Investment  Committee  is a  committee  authorized  to direct  and
approve  investment  activities of the Company.  During 1996, the members of the
Investment Committee were John E. Evans, Harold S. Evans, James W. Callison, and
Charles I. Colby. The Investment Committee met ten times in 1996.

         The Compensation  Committee of the Board has the authority to establish
all compensation and benefits for all of the executive officers and employees of
the Company and its  subsidiaries.  The members of the  Compensation  Committee,
Harold S. Evans,  James W.  Callison,  and Charles I. Colby,  met eight times in
1996.

         The  Coordinating  Committee  is a  committee  responsible  for matters
involving  actual or potential  conflicts  of interest,  if and when they arise,
between the Company,  ALLIED Mutual, and ALLIED Life Financial Corporation.  The
Company's  members of the committee,  Donald S. Willis and Harold S.  Carpenter,
are  outside  directors  of the  Company  who are not  members  of the  Board of
Directors  of  ALLIED  Mutual  or  ALLIED  Life   Financial   Corporation.   The
Coordinating Committee did not meet in 1996.
<PAGE>
                                       8


Compensation of the Members of the Board of Directors and the Director  Purchase
Plan

         Directors who are not officers or employees of the Company  received an
annual  retainer in 1996 of $20,000 plus  expenses  incurred in attending  Board
meetings.  Directors  were  also paid  $1,000  per  Board  meeting  and $750 per
committee  meeting.  Directors who are executive  officers of the Company do not
receive any fees in  addition  to their  remuneration  as  officers.  The annual
retainer is split among the Company,  ALLIED  Mutual,  and ALLIED Life Financial
Corporation for James W. Callison,  Harold S. Evans,  and John E. Evans (each of
whom are also directors of ALLIED Mutual and ALLIED Life Financial Corporation),
and many of the meeting fees are also split for these three  individuals  in the
event the companies have meetings on the same day. In addition, Donald S. Willis
receives  from the Company $750 per  committee  meeting for sitting as a Company
representative   and  nonvoting  member  of  the  ALLIED  Mutual   Contributions
Committee.

         The  Company's  directors  who are not  employees  or  officers  of the
Company may elect to receive all or a portion of their director fees in the form
of Common Stock obtained  under the ALLIED Group,  Inc.  Outside  Director Stock
Purchase Plan ("Director  Purchase Plan").  Under the Director  Purchase Plan, a
participant  may not purchase Common Stock with a fair market value of more than
$25,000 per  calendar  year.  The price per share paid to the Company is 100% of
the fair market  value of shares of Common  Stock.  The  director  fees that are
withheld  are applied to 85% of the price per share,  with the  remainder  being
paid proportionally by the Company, its subsidiaries,  ALLIED Mutual, and/or the
subsidiaries  of  ALLIED  Mutual  to whom the  participant's  director  fees are
allocated. A participant may not dispose of the Common Stock purchased under the
Director  Purchase  Plan for a period of one year  from the  purchase  date.  An
Administrative   Committee   composed  of  employee  directors  of  the  Company
administers  the Director  Purchase Plan.  During 1996, the following  directors
participated  in the Director  Purchase Plan purchasing the number of shares and
receiving  the dollar value of discount for all shares  purchased as  indicated:
Harold S. Carpenter,  841 shares,  $3,748; Harold S. Evans, 508 shares,  $2,053;
John E. Evans, 876 shares, $3,750; Richard O. Jacobson, 841 shares, $3,748; John
P. Taylor,  847 shares,  $3,749;  William E. Timmons,  303 shares,  $1,370;  and
Donald S. Willis, 194 shares, $845.

         John E.  Evans has a  Consulting  Agreement  with the  Company,  ALLIED
Mutual,  and ALLIED  Life  Financial  Corporation  pursuant to which he performs
certain consulting services for the companies until such agreement is terminated
by Mr. Evans or the companies. Mr. Evans is to be paid an annual fee of $250,000
which is to be  prorated  among the  Company,  ALLIED  Mutual,  and ALLIED  Life
Financial  Corporation.  The Company's portion of the fee for 1996 was $242,500.
ALLIED  Mutual  agreed to nominate  Mr.  Evans for  re-election  to the Board of
Directors of the Company in accordance  with ALLIED Mutual's  nomination  rights
under the Stock Rights Agreement between ALLIED Mutual and the Company.


Executive Officers

         The  following  are  the  executive  officers  of the  Company  and its
subsidiaries.

         Jamie H. Shaffer,  age 53, was elected  Senior Vice President and Chief
Financial  Officer of the Company,  ALLIED  Mutual,  AMCO,  ALLIED  Property and
Casualty,  and Depositors on March 4, 1997,  retaining his position as Treasurer
of each of those  companies.  He had been  President  (Financial) of the Company
since  December  1994.  Since 1978,  Mr.  Shaffer has served as Treasurer of the
Company, ALLIED Mutual, AMCO, ALLIED Property and Casualty, and Depositors.  Mr.
Shaffer joined ALLIED Mutual in 1971.

         Stephen S.  Rasmussen,  age 44, has been Senior Vice  President  of the
Company  since 1995. He serves in a similar  capacity in each of ALLIED  Mutual,
AMCO, ALLIED Property and Casualty, and Depositors. Mr. Rasmussen had previously
been Vice President of Underwriting of ALLIED Mutual,  AMCO, ALLIED Property and
Casualty, and Depositors since 1986. He has been employed by ALLIED Mutual since
1974 holding a variety of underwriting and managerial positions.

         Marla J.  Franklin,  age 50, has been Vice President of the Company and
Vice President of Human  Resources of ALLIED Mutual,  AMCO,  ALLIED Property and
Casualty, and Depositors since 1994. Previously, Ms. Franklin was Assistant Vice
President of Human Resources having been with ALLIED since 1973.

         Michael D.  Holmes,  age 39,  has been Vice  President  of  Information
Systems for ALLIED Mutual,  AMCO,  ALLIED Property and Casualty,  and Depositors
since April, 1996. Mr. Holmes served as Vice President of Emerging  Technologies
for Amerius  Mutual Life  Insurance  Company from  September,  1995 until April,
1996.  Previously,  Mr.  Holmes  served in various  management  positions in the
information systems area with ALLIED since 1983.
<PAGE>
                                       9


         Steven P. Larsen,  age 40, has been Vice  President of Claims of ALLIED
Mutual,  AMCO,  ALLIED  Property and Casualty,  and  Depositors  since 1993. Mr.
Larsen  joined  ALLIED  in  1991  as  Assistant  Vice  President-Claims   Legal.
Previously,  he was employed by United Services Automobile Association as Claims
Counsel since 1985.

         Charles H.  McDonald,  age 58, has been Vice  President  of the Company
since 1990 and was named Vice  President  of  Communications  in 1994 for ALLIED
Mutual,  AMCO,  ALLIED Property and Casualty,  and Depositors.  He had been Vice
President of Human  Resources from 1979 to 1994. His employment in personnel and
employee relations commenced with ALLIED Mutual in 1973.

         George T. Oleson,  age 49, has been  Secretary  of the Company,  ALLIED
Mutual,  AMCO,  ALLIED  Property  and  Casualty,   and  Depositors  since  1993.
Previously,  Mr. Oleson was the Assistant Secretary of such companies since 1987
and Assistant  Vice  President of such  companies  since 1980. He also serves as
Corporate Counsel for the Company and its affiliates.

         Scott E. Reddig,  age 31,  became Vice  President  and Chief Actuary of
ALLIED Mutual,  AMCO,  ALLIED Property and Casualty,  and Depositors on December
18,  1996.  He had  been an  Associate  Vice  President  and  Actuary  with  the
Nationwide Companies since 1987.

         Edward E.  Sullivan,  age 40,  became Vice  President  of  Marketing of
ALLIED Mutual,  AMCO, ALLIED Property and Casualty,  and Depositors in 1995. Mr.
Sullivan had been President of ALLIED Group  Insurance  Marketing  Company since
1993.  Previously,  he was operations  manager of George  Peterson  Insurance in
Santa Rosa,  California,  and an account  executive  at Johnson & Higgins in San
Diego,  California.  From 1987 to 1992,  Mr.  Sullivan was a branch manager with
Maryland Casualty in San Diego, California.

         W.  Kim  Austen,  age 42,  has been  Regional  Vice  President  for the
regional office in Des Moines,  Iowa since 1994 for ALLIED Mutual,  AMCO, ALLIED
Property and Casualty,  and  Depositors.  He had  previously  been Regional Vice
President for the regional office in Lincoln,  Nebraska since 1992, the Regional
Vice  President  of the  regional  office in Denver,  Colorado  since 1990,  and
underwriting manager for the Des Moines, Regional Office since 1986.

         Steve  A.  Biggi,  age 50,  has been  Regional  Vice  President  at the
regional office in Santa Rosa,  California  since 1981 for ALLIED Mutual,  AMCO,
ALLIED Property and Casualty, and Depositors. He joined ALLIED Mutual in 1974.

         James J. Hagenbucher,  age 37, has been Regional Vice President for the
regional office in Denver,  Colorado since 1992 for ALLIED Mutual,  AMCO, ALLIED
Property and Casualty,  and Depositors.  Previously,  he was a marketing manager
having been employed by the ALLIED companies since 1987.

         Michael L. Pollard,  age 45, has been  Regional  Vice  President at the
regional office in Lincoln,  Nebraska since 1994 for ALLIED Mutual, AMCO, ALLIED
Property and Casualty,  and  Depositors.  He had  previously  been  underwriting
manager in the Des Moines Regional Office since 1990 and underwriting manager in
the Lincoln Regional Office since 1986.

<PAGE>
                                       10


             SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

         As of February 28, 1997, the directors, the executive officers named in
the Summary  Compensation  Table, and the directors and executive  officers as a
group  beneficially  owned shares of Common Stock as set forth below. The issued
and outstanding  Common Stock and 6-3/4%  Preferred as of February 28, 1997 were
20,398,117 shares and 1,827,222 shares, respectively.
<TABLE>
<CAPTION>
                                                     Amount and Nature of             Percent           Voting
                 Name of Beneficial Owner          Beneficial Ownership (1)         of Class (1)      Percentage
                 ------------------------          ------------------------         ------------      ----------
                 <S>                                      <C>                            <C>              <C> 
                 John E. Evans                            343,490                        1.7%             1.4%
                 James W. Callison                         17,411                         *                *
                 Harold S. Carpenter                       44,581  (4)                    *                *
                 Charles I. Colby                          17,896  (5)                    *                *
                 Harold S. Evans                           33,121  (6)                    *                *
                 Richard O. Jacobson                        3,103                         *                *
                 John P. Taylor                            14,186                         *                *
                 William E. Timmons                         9,044                         *                *
                 Donald S. Willis                          20,393                         *                *
                 Douglas L. Andersen                      128,211  (2)(3)                 *                * 
                 Jamie H. Shaffer                         115,750  (2)(3)                 *                * 
                 Stephen S. Rasmussen                      59,332  (2)(3)                 *                *
                 W. Kim Austen                             32,908  (2)(3)                 *                *
                 Steve A. Biggi                            41,014  (2)(3)                 *                *
                 James J. Hagenbucher                      39,000                         *                *
                 -----------------                      ---------    
                 All directors and
                   executive officers
                   as a group (23 persons)              1,055,967  (2)(3)                5.2%             4.3%  
                                                        ---------
</TABLE>
- -----------
(1)      Except as noted, all persons have sole voting and investment power with
         respect to the shares reported;  asterisks  indicate  ownership of less
         than 1%.
(2)      Includes  the  following  number of shares  that are also  reported  as
         beneficially  owned by the ESOP Trustee:  Mr. Andersen,  35,748 shares;
         Mr. Shaffer,  36,822 shares; Mr. Rasmussen,  18,480 shares; Mr. Austen,
         12,945 shares; Mr. Biggi, 7,918 shares; Mr. Hagenbucher,  3,986 shares;
         and all executive officers as a group 207,558 shares.  Allocated shares
         are voted by the ESOP Trustee in  accordance  with the direction of the
         ESOP participant. Generally, unallocated shares and allocated shares as
         to which no direction is made by the  participant are voted by the ESOP
         Trustee  in the same  percentage  as the  allocated  shares as to which
         directions are received by the ESOP Trustee.
(3)      Includes the  following  number of shares which the  following  persons
         have the right to acquire  within 60 days of March 1, 1997  pursuant to
         stock options granted under the ALLIED Group, Inc. Restated and Amended
         Stock Option Plan, ALLIED Group, Inc.  Nonqualified  Stock Option Plan,
         and  ALLIED  Group,  Inc.  Long-Term  Management  Incentive  Plan:  Mr.
         Andersen,  14,499 shares;  Mr. Shaffer,  4,500 shares;  Mr.  Rasmussen,
         2,626 shares;  Mr. Austen,  9,000 shares;  Mr. Biggi, 2,250 shares; Mr.
         Hagenbucher,  29,015  shares;  and all  executive  officers as a group,
         77,201 shares.
(4)      Includes  38,250  shares  of Common  Stock  owned by  Superior  Gas and
         Chemical, Inc.
(5)      Includes  7,000 shares of Common Stock owned by Charles I. Colby & Ruth
         Colby Trust #1, Ruth Colby Trust A, and Charles I. Colby and Ruth Colby
         Family   Trust,   each  of  which  Charles  I.  Colby  is  Trustee  and
         Beneficiary.
(6)      Includes 20,469 shares of Common Stock owned by the Bethany Foundation,
         a nonprofit corporation, of which Harold S. Evans is President.


          BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The  Compensation  Committee  of the Board of  Directors of the Company
(the   "Committee")  is  responsible  for  establishing  and  administering  the
compensation   policies  which  govern  annual  compensation,   stock  ownership
programs,  and employee benefit  programs for the executive  officers as well as
other employees of the Company and its subsidiaries.

Compensation Criteria

         In making  compensation  determinations,  the  Committee  considers and
endeavors to attain the following goals:

              1)   attract and retain highly  qualified and motivated  executive
                   officers and employees,
              2)   encourage  and reward  achievement  of annual  and  long-term
                   financial goals and operating plans of the Company, and
              3)   encourage   executive   officers  and   employees  to  become
                   stockholders  with  interests  aligned  with  those  of other
                   stockholders.
<PAGE>
                                       11


         The  Committee's  policy with regard to the  compensation  of executive
officers is to meet the foregoing  goals  through a combination  of base salary,
annual bonus,  stock  ownership,  and other benefits with a particular  focus on
encouraging  executive officers to attain individual  performance goals that are
designed to favorably impact overall Company performance.

Compensation Components

         The basic components of compensation for executive officers,  including
those individuals listed in the Summary Compensation Table, are in four areas:

         BASE  SALARY:  The  Committee  sets salary  ranges  annually  which are
intended to reflect the median  level of base pay for  comparable  positions  at
companies of similar size and  complexity.  The Committee  reviews salary survey
data provided by independent survey consultants and information  provided by the
Standard and Poor's property-casualty  insurance segment. Based on the scope and
responsibility  of the  position  in  the  survey  compared  to  the  scope  and
responsibility of the position at the Company,  the Committee determines whether
the officer's  salary range should be set above or below the median level of the
industry.  To determine  the level of a specific  salary  within its range,  the
Committee  considers  management input regarding the officer's length of service
in the position,  experience,  and management  skills in handling short and long
range  issues.  In addition,  the Committee  reviews the  officer's  performance
during the prior year measured  against  predetermined  corporate and individual
plans and objectives approved by the Board.

         ANNUAL  BONUS:  The Committee  believes  that a significant  portion of
annual cash  compensation  for the  executive  officers  should be variable ("at
risk") and tied to the Company's  financial  results.  The Short Term Management
Incentive  Compensation  Plan (the  "Short Term  Plan") is  administered  by the
Committee which annually establishes goals for profit and growth. Depending upon
attainment  of Short Term Plan  goals,  executive  officers  may receive a bonus
amount  equal to 12-19% of base salary if the minimum  profit goal is  attained,
and up to 48-75% of base salary if both profit and growth  goals are  maximized.
Profit  is based on  consolidated  net  income or profit  center  net  income as
appropriate  for  measuring  the  participant's   overall  contribution  to  the
Company's  success.   Growth  is  measured  in  net  written  premiums  for  the
property-casualty companies (excluding Western Heritage and crop-hail business).

         The profit and growth goals are established  annually by the Committee.
Goals are set to exceed expected profit and growth  performance of the industry.
The potential total award is weighted  toward profit:  75% of the award may come
from profit goal  attainment  and 25% from growth  attainment.  No incentive for
growth is given if the minimum  profit  target is not met. The Committee may use
its discretion to modify a portion of a  participant's  award,  either upward or
downward, based on management's recommendation of the participant's contribution
to the achievement of goals.

         STOCK  OWNERSHIP:  The Committee  believes  that a fundamental  goal of
executive  compensation is to encourage and create  opportunities  for long-term
executive  stock  ownership.   Stock  ownership  guidelines  for  officers  were
established by the Committee in 1994. By the year 2004, the following  ownership
levels of Company Common Stock should be attained by the executive officers:

         President                                   75,000 - 100,000 shares
         Senior Vice Presidents                      50,000 -  75,000 shares
         Key Vice Presidents                         35,000 -  50,000 shares
         Other Executive Officers                    15,000 -  20,000 shares

         The Long-Term Management Incentive Plan (the "Long-Term Plan") provides
for the award of stock options (nonqualified and incentive stock options), stock
appreciation  rights  ("SARs"),  and shares of restricted  stock.  The Committee
encourages   ownership  of  Company  stock  through  the  grant  of  options  to
participants in the Long-Term Plan. In determining who will  participate and the
amount of awards, the Committee selects key management  employees,  and based on
their  position,  salary,  performance,   and  previous  grants,  the  Committee
determines the amount of awards to be given to each participant.  Generally, the
amount  increases  with the level of  position.  The  Committee  intends to make
grants on an annual basis and  establish a vesting  schedule at each grant date.
The 1996 option and SAR grants  vest in 25%  increments  on the  second,  third,
fourth,  and  fifth  anniversary  of the  grant  date,  except  for one grant in
November 1996 which will vest in 33 1/3%  increments on the third,  fourth,  and
fifth  anniversary of the grant date. In 1996, a combination of 141,750  options
and SARs were awarded to 44  participants,  and 505,061 shares remain  available
for award.

         In 1996,  6,387 shares (post split) of restricted stock were awarded by
the  Committee  under the  Long-Term  Plan to satisfy the award which  otherwise
would  have been  payable  in cash  under the  Performance  Unit Plan  which was
terminated in 1994. The restricted  stock will vest 25% each year in years 1998,
1999, 2000, and 2001.
<PAGE>
                                       12


         EMPLOYEE  BENEFITS:  The Company offers benefit plans such as vacation,
medical,  life and disability  insurance to executive officers on the same basis
as offered to all employees.  In keeping with the Company's  commitment to align
employee  interests with those of stockholders,  employees may acquire shares of
stock  through the  Employee  Stock  Purchase  Plan  ("ESPP"),  and all eligible
employees  are  allocated  shares  through the  Employee  Stock  Ownership  Plan
("ESOP").  The ESPP allows employees to purchase stock at 85% of its fair market
value, and the ESOP is discussed in note 5 to the Summary  Compensation Table in
this Proxy Statement.  Executive officers are eligible for these programs on the
same basis as other employees.


Presidents' Compensation

         The  rules  of  the  Securities  and  Exchange   Commission  require  a
discussion  of the CEO  compensation.  Since the Company did not have an elected
CEO during 1996,  this Report will focus on the  compensation  of the  President
(Financial)  and the  President  (Property-casualty),  who  jointly  acted  in a
similar  capacity.   Their   compensation  for  1996  included  the  above  four
components.  In addition to the subjective  consideration of Mr.  Andersen's and
Mr.  Shaffer's  leadership  and  effectiveness  in dealing with major  corporate
challenges and opportunities, the Committee considered the financial performance
of the Company and the  performance  of the stock price in  determining  each of
their  compensation.  The following stock awards reflect the November 1996 stock
split.

         In March 1996, Mr. Andersen's base salary was increased by 7.7%, and he
was granted 9,000 options and 1,500 SARs under the Long-Term  Plan. Mr. Andersen
also was  awarded  414 shares of  restricted  stock in 1996 to satisfy the award
which otherwise would have been payable in cash under the Performance  Unit Plan
which was  terminated  in 1994.  The  Company's  property-casualty  subsidiaries
outperformed  the  industry  in 1996  and is well  positioned  to  sustain  that
performance due to geographic diversification, growth of the agency force, and a
lower  expense  ratio.  The growth of premiums in 1996 was  approximately  three
times greater than the industry in 1996. In spite of these accomplishments,  the
Company did not meet its earnings goal for 1996, due to the record wind and hail
losses.  Therefore,  Mr.  Andersen did not qualify for an annual bonus award for
1996. On March 4, 1997, Mr.  Andersen was elected as a Director and as President
and CEO of the Company.

         In March 1996,  Mr.  Shaffer's base salary was increased by 10%, and he
was granted 9,000 options and 1,500 SARs under the Long-Term  Plan.  Mr. Shaffer
also was  awarded  453 shares of  restricted  stock in 1996 to satisfy the award
which otherwise would have been payable in cash under the Performance  Unit Plan
which was terminated in 1994.  During 1996, the Company's  stock price increased
36%,  outperforming  the  indexes  for The  Nasdaq  Stock  Market and for Nasdaq
Insurance  Stocks.  However,  due to the Company's  failure to meet its earnings
goal for 1996,  Mr.  Shaffer did not qualify  for an annual  bonus.  On March 4,
1997,  Mr.  Shaffer  was elected as Senior Vice  President  and Chief  Financial
Officer of the Company, retaining his position as Treasurer of the Company.

Tax Deductibility of Executive Compensation

         Section  162(m) of the Internal  Revenue  Code (the  "Code")  generally
limits to $1 million per  individual  per year the federal  income tax deduction
for  compensation  paid  by a  publicly-held  company  to  the  company's  chief
executive   officer  and  its  other  four  highest  paid  executive   officers.
Compensation  that qualifies as  performance-based  compensation for purposes of
Section 162(m) is not subject to the $1 million  deduction  limitation.  Options
and stock  appreciation  rights  granted  under the  Long-Term  Plan satisfy the
requirements for  performance-based  compensation.  The Committee presently does
not  intend to seek to  qualify  other  components  of the  Company's  incentive
compensation  for executive  officers as  performance-based  compensation  under
Section 162(m) of the Code, such as the Short Term Plan. However,  the Committee
currently  does  not  anticipate  that  any  executive   officer  will  be  paid
compensation  from the  Company in excess of $1  million in any year  (including
amounts that do not qualify as  performance-based  compensation under the Code),
and  accordingly,  the Committee  anticipates that all amounts paid as executive
compensation will be deductible by the Company for federal income tax purposes.

COMPENSATION COMMITTEE
        James W. Callison
        Charles I. Colby
        Harold S. Evans




<PAGE>
                                       13



                             STOCK PERFORMANCE GRAPH

         The  following  graph  compares  the  cumulative   stockholder   return
(assuming  reinvestment  of dividends)  to the holders of Common Stock,  a broad
equity  market  index (Index for NASDAQ  Stock  Market),  and a peer group index
(Index for NASDAQ Insurance Stocks),  during the five-year period ended December
31, 1996. The stock  performance graph assumes $100 was invested on December 31,
1991. The lines  represent  monthly index levels derived from  compounded  daily
returns that include all dividends.  The indexes are reweighted daily, using the
market  capitalization  on the  previous  trading  day. If the monthly  interval
(based on the fiscal year end) is not a trading day, the  preceding  trading day
is used.  Although not reflected on the following  graph,  the Company's  Common
Stock began trading on the New York Stock Exchange on February 11, 1997.























<TABLE>
<CAPTION>

         Symbol                                              12-31-91   12-31-92    12-31-93   12-30-94   12-29-95    12-31-96
         ------                                              --------   --------    --------   --------   --------    --------
                  <S>                                          <C>        <C>         <C>        <C>        <C>         <C>  
                  Company                                      100.0      191.7       241.9      233.3      347.0       482.0
                  NASDAQ Stock Market (U.S. Companies)         100.0      116.4       133.6      130.6      184.7       227.2
                  NASDAQ Insurance Stocks                      100.0      135.3       144.8      136.3      193.6       220.6
                   (SIC 6310-6319, 6330-6339,
                    U.S. and Foreign Companies)
</TABLE>






<PAGE>
                                       14

                       COMPENSATION OF EXECUTIVE OFFICERS

         All employees are directly employed by the Company.  The Company leases
employees  to all of its  subsidiaries  and to ALLIED  Mutual and certain of its
subsidiaries.  The  following  table shows the  compensation  paid for  services
rendered in all  capacities  to the  Company,  its  subsidiaries,  and to ALLIED
Mutual and its subsidiaries.

         The  rules of the  Securities  and  Exchange  Commission  require  that
compensation  be  reported  for the CEO and the  four  most  highly  compensated
executives  officers of the Company during 1996.  Since the Company did not have
an elected CEO during 1996,  the table reflects the  compensation  of Douglas L.
Andersen,  President  (Property-casualty),   and  Jamie  H.  Shaffer,  President
(Financial), who jointly acted in a similar capacity.

         On March 4, 1997, Mr. Andersen was elected by the Board of Directors as
Director,  President,  and CEO of the Company,  and Mr. Shaffer was named Senior
Vice  President  and Chief  Financial  Officer  of the  Company,  retaining  his
position as Treasurer. Therefore, the table reflects their current titles.

<TABLE>
<CAPTION>
                           Summary Compensation Table

                                                                                                         All Other
                                            Annual Compensation          Long-Term Compensation       Compensation (5)
                                          -----------------------     ----------------------------   ----------------- 
                                                                                 Awards
                                                                      ----------------------------
                                                                      Restricted      Securities
                                                                        Stock         Underlying
Name and Principal Position        Year   Salary (1)    Bonus (2)     Awards (3)  Options/SARs (4)
- ----------------------------       ----   ----------    ---------     ----------  ----------------

<S>                                <C>    <C>            <C>         <C>               <C>              <C>              <C>    
Douglas L. Andersen                1996   $279,594       $  -0-      $ 11,900          10,500           $27,000
  President, CEO, and Director     1995    260,000        108,754      22,200          17,000            21,000
  of Company, AMCO, ALLIED         1994    224,155        134,291       -0-             7,000            12,000
  Property and Casualty,
  Depositors, and ALLIED Mutual

Jamie H. Shaffer                   1996   $219,132       $  -0-      $ 13,000          10,500           $30,375
  Senior Vice President,           1995    200,000         83,662      24,900          27,000            23,625
  Treasurer, and CFO of            1994    163,846         78,000       -0-             3,500            13,500
  Company, AMCO, ALLIED Property
  and Casualty, Depositors,
  and ALLIED Mutual

Stephen S. Rasmussen               1996   $169,825       $  -0-      $ 10,750           7,500           $30,375
  Senior Vice President of         1995    158,000         50,026      19,700          14,667            23,625
  Company, AMCO, ALLIED            1994    137,654         62,000       -0-             3,500            12,000
  Property and Casualty,
  Depositors, and ALLIED Mutual

W. Kim Austen                      1996   $153,636       $  -0-      $  8,000           5,250           $27,000
  Regional Vice President          1995    146,923         66,600      13,600           2,500            21,000
  of AMCO, ALLIED Property         1994    130,346         37,561       -0-             2,500            12,000
  and Casualty, Depositors,
  and ALLIED Mutual

Steve A. Biggi                     1996   $148,263       $ 84,643    $  9,000           5,250           $30,375
  Regional Vice President          1995    145,385          -0-        16,500           2,500            23,625
  of AMCO, ALLIED Property         1994    133,250         59,162       -0-             2,500            12,000
  and Casualty, Depositors,
  and ALLIED Mutual

James J. Hagenbucher               1996   $101,974       $ 66,539     $ 5,800           5,250           $23,625
  Regional Vice President          1995     94,190         56,820       6,300           2,500            18,375
  of AMCO, ALLIED Property         1994     86,786         51,410       -0-             2,500             9,206
  and Casualty, Depositors,
  and ALLIED Mutual
- -----------
</TABLE>

(1)      Includes  amounts  deferred at the election of the officer  pursuant to
         the Company's Savings and Investment Plan (401(k)).
(2)      Amounts  were earned in the year  indicated  but paid in the  following
         year  under  the  ALLIED   Group   Short  Term   Management   Incentive
         Compensation Plan.
<PAGE>
                                       15

(3)      Awards of restricted stock were made to satisfy  obligations  under the
         Long-term  Management  Incentive  Compensation  Plan (also known as the
         Performance  Unit  Plan)  which  was  discontinued  in  1994.  For  the
         three-year  performance  period  ending in 1995,  shares of  restricted
         stock were awarded in 1996 to satisfy prorated cash awards to which the
         participants  were  entitled.  The  restricted  stock  will vest 25% on
         3-1-98, 50% on 3-1-99, 75% on 3-1-2000, and 100% on 3-1-2001. Dividends
         are paid on the restricted  stock awarded to  participants.  The number
         and value of the aggregate restricted stock holdings at the end of 1996
         are as  follows  (using a market  value of  $32.8125  per  share):  Mr.
         Andersen,  414 shares,  $13,584; Mr. Shaffer, 453 shares,  $14,864; Mr.
         Rasmussen, 375 shares, $12,305; Mr. Austen, 279 shares, $9,155; and Mr.
         Biggi, 314 shares, $10,303; and Mr. Hagenbucher, 202 shares, $6,628.
(4)      See  "Option/SAR  Grants in Last Fiscal Year" for a description  of the
         terms and conditions of the option and SAR grants.
(5)      Amounts are deferred compensation and reflect contributions made by the
         Company under The ALLIED Group Employee  Stock  Ownership Plan ("ESOP")
         which is a defined  contribution  retirement plan covering all eligible
         Company  employees.  The amount of employer  contribution is based on a
         percentage  of annual  pay  (capped  at  $150,000)  and  calculated  as
         follows: less than 6 years of service, 6% of pay; 6 years but less than
         11 years,  7% of pay; 11 years but less than 21 years,  8% of pay;  and
         for  21  years  or  more,  9% of  pay.  In  1995  and  1996,  employees
         participating  in  the  ESOP  received  an  additional  75%  and  125%,
         respectively,  increased stock  allocation to their accounts.  In 1996,
         Mr.  Rasmussen and Mr. Austen each received cash  dividends on the ESOP
         shares purchased with funds transferred from the terminated  retirement
         plan, in the amounts of $6,513 and $4,169, respectively.


                      Option/SAR Grants in Last Fiscal Year

         The following table summarizes  certain  information  regarding options
and SARs granted  during 1996 to the named  executive  officers and reflects the
November 1996 stock split.
<TABLE>
<CAPTION>

                                                       Individual Grants
                     --------------------------------------------------------------------------------
                                                                                                              Potential
                                                                                                         Realizable Value at
                                                                                                           Assumed Annual
                                                                                                         Rates of Stock Price
                                                                                                             Appreciation
                                                                                                          for Option Term (2)
                                                                                                         --------------------  
                                  Number of               % of Total
                                  Securities             Options/SARs
                                  Underlying              Granted to
                                 Options/SARs            Employees in  Exercise or Base    Expiration
       Name                       Granted                Fiscal Year     Price ($/Sh)         Date         5%($)       10%($)
- -------------------  -------------------------------     ------------  ----------------    ----------    --------    --------

<S>                         <C>                      <C>      <C>           <C>              <C>          <C>        <C>   
Douglas L. Andersen         9,000 options/1,500 SARs (1)      7.4%          $26.8333         3/22/06      $22,070    $199,312

Jamie H. Shaffer            9,000 options/1,500 SARs (1)      7.4%          $26.8333         3/22/06      $22,070    $199,312

Stephen S. Rasmussen        6,000 options/1,500 SARs (1)      5.3%          $26.8333         3/22/06      $15,764    $142,366

W. Kim Austen                 4,500 options/750 SARs (1)      3.7%          $26.8333         3/22/06      $11,035    $ 99,656

Steve A. Biggi                4,500 options/750 SARs (1)      3.7%          $26.8333         3/22/06      $11,035    $ 99,656

James J. Hagenbucher          4,500 options/750 SARs (1)      3.7%          $26.8333         3/22/06      $11,035    $ 99,656
- -----------
</TABLE>

(1)      These options and SARs will vest and become exercisable as follows: 25%
         as of 3/22/98; 50% as of 3/22/99;  75% as of 3/22/2000;  and 100% as of
         3/22/2001.  The options and SARs are independent of each other and were
         granted as indexed options and indexed SARs. Accordingly,  the exercise
         price will  increase  over $26.8333 per share at a rate of 8% per year,
         such  increase  to  commence  two years from the date the option or SAR
         vests.
(2)      These amounts represent assumed rates of stock price appreciation of 5%
         and  10%  which  are   specified  in  applicable   federal   securities
         regulations. The actual value, if any, an executive officer may realize
         depends on the market value of the Common Stock at a future date. There
         is no assurance that the value realized by an executive officer will be
         at or near the values set forth in the table.


<PAGE>
                                       16

  Aggregated Option/SAR Exercises In Last Fiscal Year And FY-End Option Values

         The following table summarizes  certain  information  regarding options
exercised  during 1996 and  presents the value of  unexercised  options and SARs
held at December 31, 1996. The SARs entitle the  participant to receive  payment
from the Company solely in cash.
<TABLE>
<CAPTION>
                                                                              Number of Securities       Value of Unexercised
                                                                            Underlying Unexercised    In-the-Money Options/SARs
                                                                            Options/SARs at FY-End          at FY-End (1)

                            Shares Acquired                                    Exercisable (E)/           Exercisable (E)/
      Name                    on Exercise          Value Realized (1)         Unexercisable (U)          Unexercisable (U)
- --------------------        ---------------        ------------------    --------------------------  ----------------------------
<S>                              <C>             <C>                         <C>                        <C>                  
Douglas L. Andersen              2,250           $ 15,374/$2,562 (SAR)       9,999 (E)/63,877 (U)       $133,944 (E)/$830,154 (U)
Jamie H. Shaffer                  -0-            $          -0-              1,311 (E)/54,939 (U)       $ 21,821 (E)/$713,881 (U)
Stephen S. Rasmussen             1,124           $  7,680/$1,277 (SAR)         -0- (E)/33,440 (U)       $    -0- (E)/$428,384 (U)
W. Kim Austen                    8,250           $ 90,624/$2,415 (SAR)         -0- (E)/26,813 (U)       $    -0- (E)/$351,885 (U)
Steve A. Biggi                  32,940           $758,170/$1,916 (SAR)         750 (E)/11,813 (U)       $ 12,484 (E)/$132,198 (U)
James J. Hagenbucher             3,235           $ 21,718/$1,542 (SAR)      12,515 (E)/39,750 (U)       $183,292 (E)/$571,572 (U) 
- -----------
</TABLE>
(1)      Values are  calculated by determining  the difference  between the fair
         market value of the Common Stock and the exercise  price of the options
         and SARs on the  exercise  date or at fiscal year end, as  appropriate.
         The fair market  value  (average of the high and low as reported on The
         Nasdaq Stock Market) as of December 31, 1996 was $32.8125 per share.


             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section 16(a) of the Securities  Exchange Act of 1934 requires that the
Company's  executive officers and directors and persons who own more than 10% of
a registered class of the Company's equity  securities file reports of ownership
and changes in ownership with the SEC. Officers, directors, and greater than 10%
shareholders  are required by SEC  regulation to furnish the Company with copies
of all Section 16(a) forms they file.  Based on a review of the reports,  during
the fiscal year ended December 31, 1996,  all Section 16(a) filing  requirements
applicable to its officers,  directors,  and greater than 10% beneficial  owners
were complied with, except that William Stevenson filed a late Form 5 in 1996.


                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

Intercompany Operating Agreement

         The Company is party to an  Intercompany  Operating  Agreement  ("IOA")
with ALLIED Life  Financial  Corporation  ("ALFC") and ALLIED Mutual and each of
their  respective  subsidiaries.  The IOA extends through  December 31, 2004 and
continues  thereafter  subject to any party providing two years notice that such
party  intends  to cease  participation.  In the  event of a change  of  control
(whenever ownership of 50% or more of the voting stock of the Company or ALFC is
acquired by a  nonaffiliated  party) of the Company or ALFC,  the other party or
ALLIED Mutual may (i) terminate it upon six months notice;  (ii) extend the term
for up to ten  additional  years beyond 2004; or (iii) allow the IOA to continue
in effect without  change.  The IOA provides for the continued  availability  of
office space, marketing services, and computer and other facilities generally as
they have been provided  among the affiliates in the past. The Company leases to
ALLIED Mutual and its subsidiaries  (except for ALFC) the employees  utilized in
their operations for a fee and reimbursement of personnel costs based on certain
allocation methods.  The Company is obligated to provide the entire requirements
for  employees  to ALLIED  Mutual and its  subsidiaries  (other than ALFC),  but
ALLIED Mutual  reserves the right to hire  employees  independently  rather than
leasing  them from the  Company.  The  Company  has the right to  determine  the
compensation  and  benefits  of all leased  employees.  However,  if the Company
wishes to adopt or amend any  employee  benefit  plan or program and pass on the
increased  costs thereof with respect to employees  leased by ALLIED Mutual,  it
must obtain the  approval of ALLIED  Mutual (or a joint  Compensation  Committee
consisting  of directors of the Company and ALLIED  Mutual).  The IOA contains a
covenant not to compete that binds each of the Company,  ALFC, and ALLIED Mutual
not to engage in a business  that  competes  with the products or markets of any
other party or such party's  subsidiaries for the term of the IOA and five years
thereafter.

         Any disputes  regarding the use or occupancy of facilities or the terms
on which  property  is leased  or used are to be  referred  to the  Coordinating
Committee  for  resolution.  Decisions  of the  Coordinating  Committee  must be
unanimous  and are binding on the  parties.  If an issue is not  resolved by the
Coordinating   Committee,   it  will  be  submitted  to  arbitration.   In  such
arbitration,  each party to the  dispute  selects  one  arbitrator,  and if such
dispute involves only two parties, such arbitrators select a third arbitrator.
<PAGE>
                                       17

         During 1996, the Company received  revenues of $2,502,086 for employees
leased  to  ALLIED   Mutual  and  certain  of  ALLIED   Mutual's   subsidiaries,
substantially all of which represented cost reimbursement. The IOA also provides
for the  leasing by ALLIED  Mutual to the  Company of  substantially  all of the
office  space  utilized  by the  Company and the  provision  of data  processing
services by the Company to ALLIED Mutual and its subsidiaries.  The Company paid
to ALLIED Mutual rent expense for office space of $4,244,293  for the year ended
December 31, 1996. ALLIED Mutual,  the Company,  and ALFC share agency forces as
well as other services and facilities.

Pooling Agreement

         ALLIED Mutual and the Company's three  property-casualty  subsidiaries,
AMCO, ALLIED Property and Casualty, and Depositors, are parties to a reinsurance
pooling agreement in which the Company's  subsidiaries in the aggregate were 64%
participants in 1996. The pooling agreement provides that ALLIED Mutual,  ALLIED
Property and  Casualty,  and  Depositors  cede to AMCO (the pool  administrator)
premiums,  losses,  allocated loss  settlement  expenses,  commissions,  premium
taxes,  service charge income,  and dividends to  policyholders  and assume from
AMCO  an  amount  of  the  pooled  property-casualty  business  equal  to  their
participation in the pooling  agreement.  The agreement  provides that AMCO will
pay certain underwriting  expenses,  unallocated loss settlement  expenses,  and
premium  collection  expenses for all of the pool participants and receive a fee
equal to a specified percentage of premiums as well as a contingent fee based on
the attainment of certain  combined  ratios from each of the pool  participants.
AMCO charges each of the other pool participants  12.85% of written premiums for
underwriting services,  7.25% of earned premiums for unallocated loss settlement
expenses,  and 0.75% of earned premiums for premium collection services.  During
1996, ALLIED Mutual paid AMCO $61,294,064 in pooling fees.

Management Information Services Agreement

         Until  March 2, 1996,  the  Company,  ALLIED  Mutual,  ALFC,  and other
affiliated companies were parties to a Management Information Services Agreement
with AGIS, whereby AGIS provided certain computer services,  printing, equipment
leasing,  and mail and  communication  services  to  affiliates  on a fee basis.
Effective  March 1, 1996,  the  Management  Information  Services  Agreement was
revised to provide that AMCO rather than AGIS would provide such services to the
companies.  The  agreement  terminates on December 31, 2004 and has an extension
provision and a change of control provision similar to that in the IOA described
above.  Any disputes under this agreement are to be referred to the Coordinating
Committee  for  resolution.  Decisions  of the  Coordinating  Committee  must be
unanimous  and are binding on the  parties.  If an issue is not  resolved by the
Coordinating   Committee,   it  will  be  submitted  to  arbitration.   In  such
arbitration,  each party to the dispute selects a party  arbitrator (and if such
dispute involves only two parties,  such arbitrators select a third arbitrator),
provided that if there are more than three parties to a dispute,  each of ALLIED
Mutual, ALFC, and the Company appoints an arbitrator. For the year 1996, amounts
paid to AMCO and AGIS by ALLIED Mutual,  ALFC, and their  subsidiaries under the
Management Information Services Agreement were $2.4 million.

Joint Marketing Agreement

         AMCO,  ALLIED Property and Casualty,  and Depositors are parties to the
ALLIED Group Joint  Marketing  Agreement  ("JMA") with ALLIED  Mutual and ALLIED
Life Insurance  Company ("ALLIED Life").  The JMA requires ALLIED Mutual and the
Company's  property-casualty  subsidiaries  to  promote to their  customers  and
agents the sale of the products of ALLIED Life.  The JMA provides for payment by
ALLIED Life to AMCO (as pool administrator for the property-casualty  companies)
of an annual access fee of $100,000 plus an annual new production  incentive fee
("NPIF"),  calculated based on the percentage increase from the preceding year's
production   credit  premiums  for  ALLIED  Life  produced  by  the  independent
property-casualty agencies representing ALLIED Mutual, AMCO, ALLIED Property and
Casualty,  and Depositors  ("ALLIED  agencies").  The annual NPIF is not payable
unless  production  credit premiums increase by at least 10% over the prior year
and is capped at an  increase  of 25% over the prior  year.  For the year  ended
December  31,  1996,  the fee  incurred  by ALLIED  Life  under the JMA  totaled
$165,251.  The JMA also provides for joint systems development,  including joint
data bases of customers and agents, multiple account billing systems,  marketing
plans and promotions,  and other systems to be developed.  Development costs are
to be allocated on a mutually  agreeable basis  reflecting  projected and actual
utilization of the systems.

         The JMA continues to the year 2008 and continues  thereafter subject to
termination on two years notice given by any party. The JMA contains non-compete
provisions  structured along product lines which are applicable  during the term
of the JMA and for a period of ten years thereafter. Such non-compete provisions
prevent ALLIED Mutual and the property-casualty subsidiaries of the Company from
selling  life  insurance  or annuities in the states where ALLIED Life now sells
these life  products  (or on  termination  of the JMA, any states where the life
insurance and annuity  products are sold by ALLIED Life).  ALLIED Mutual and the
property-casualty subsidiaries, which are not licensed to sell life insurance or
annuity  products,  do not  operate  in all the  states  in  which  ALLIED  Life
operates.   The  JMA  non-compete   also  prevents  ALLIED  Life  from  offering
property-casualty   products   in  states  in  which   ALLIED   Mutual  and  the

<PAGE>
                                       18

property-casualty  subsidiaries  of the Company now  operate.  In the event of a
change of control of ALLIED Life or ALLIED Life Financial  Corporation (whenever
ownership  of 50% or more of the voting  stock is  acquired  by a  nonaffiliated
party),  the Company,  ALLIED Mutual, or any of the Company's  property-casualty
subsidiaries  may (i) terminate it upon six months notice;  (ii) extend the term
for up to ten  additional  years beyond 2008; or (iii) allow the JMA to continue
in effect  without  change.  Those three rights are also given to ALLIED Life or
ALLIED  Life  Financial  Corporation  in the event of a change of control of the
Company  or  any  of  its  property-casualty  subsidiaries.  Disputes  are to be
resolved by a  Coordinating  Committee made up of the two members of each of the
coordinating  committees of the Company,  ALFC, and ALLIED Mutual.  Decisions of
the Coordinating  Committee must be unanimous and are binding on the parties. If
the  Coordinating  Committee fails to resolve an issue, it would be submitted to
arbitration.  In such  arbitration,  one arbitrator will be appointed jointly by
ALLIED  Mutual and the  Company's  property-casualty  subsidiaries  and a second
arbitrator will be appointed by ALFC. Both  arbitrators so selected will jointly
select a third arbitrator.


Other Arrangements and Transactions

         The Company and ALLIED Mutual are parties to a Stock Rights  Agreement,
which is described in note 2 to the table in "Voting  Securities  and  Principal
Stockholders."  The  Company  and John E. Evans,  Chairman  and a Director,  are
parties to a Consulting  Agreement which is described under "Compensation of the
Members of the Board of Directors and the Director Purchase Plan".

         The Company and its affiliates pool their excess cash into a short-term
investment fund pursuant to the Intercompany Cash  Concentration Fund Agreement.
The fund,  administered  by AID Finance  Services,  Inc.  (an  affiliate  of the
Company), also issues short-term loans (30 days or less) to affiliated companies
in accordance with the current  intercompany  borrowing policy.  The Company and
its  affiliates  pay to AID Finance  Services,  Inc. a  management  fee (5 basis
points  of  invested  assets)  which is offset  against  investment  income.  At
December  31, 1996,  $3,356,338  was invested in the fund by the Company and its
subsidiaries,  which is carried as a short-term  investment.  Interest earned by
the Company and its subsidiaries from the fund during 1996 was $464,903.

         ALLIED  Group  Insurance  Marketing  Company  (AGIMC),  a  wholly-owned
subsidiary of AID Finance Services,  Inc.,  markets  insurance  products for the
Company's  property-casualty   subsidiaries  on  a  commission  basis,  and  the
Company's share of commissions paid to ALLIED Group Insurance  Marketing Company
was  $3,120,389  for the year ending  December  31,  1996.  In  addition,  AGIMC
incurred  fees and charges of $1.5 million in 1996  payable to Midwest  Printing
Services, Ltd. for mailing services.

         The Company paid premiums to ALLIED Life for term life insurance on the
Company's employee group in the amount of $428,371 in 1996.

         The  property-casualty  subsidiaries  of the Company  paid  premiums to
ALLIED  Mutual  in  the  amount  of  $2,732,892  in  1996  for  ALLIED  Mutual's
participation in a reinsurance agreement with American Re-Insurance Company.

         On December 31, 1996, State Street Bank and Trust Company,  as the ESOP
Trustee,  purchased  for the ESOP Trust  24,381  shares of Common Stock from the
Company for $801,919.

         AMCO  administers  many of the bank accounts for the affiliated  ALLIED
companies. During the fiscal year 1996, AMCO issued checks in payment of certain
transactions  between  affiliated  ALLIED companies and the companies of certain
directors of the Company.  During 1996,  ALLIED  Mutual,  as owner of the ALLIED
office  buildings,  paid $131,867 for  construction  services to Taylor Ball, of
which John P. Taylor,  a director of the  Company,  is CEO and  Chairman.  It is
anticipated  that in 1997 ALLIED  Mutual will  continue to use the  construction
services  of Taylor Ball and that AMCO will issue the checks on behalf of ALLIED
Mutual in payment for the construction services.

         During the year ended December 31, 1996,  ALLIED  Mutual,  the Company,
and its  subsidiaries  paid  $694,373  in fees and media  costs to J.D.  Evans &
Associates, of which Julie Evans (daughter of John E. Evans) is a stockholder.

         Donald S. Willis, a director of the Company, is a majority  stockholder
of Willis and Moore,  Inc., a general  insurance  agency.  During  1996,  ALLIED
Mutual,  AMCO,  ALLIED  Property and Casualty,  and Depositors  paid $251,589 in
property-casualty  commissions and profit share to Willis and Moore,  Inc. These
commissions and profit share were paid on the same basis and terms as those paid
to unrelated agencies.

         During 1996,  directors and executive officers of the Company purchased
insurance or obtained residential mortgages from the Company or its subsidiaries
on terms  comparable  to those  offered  in the  normal  course of  business  to
nonaffiliated  customers.  In addition,  corporations to which Company directors
are executive officers purchased  insurance from the Company's  subsidiaries and
ALLIED Mutual in the ordinary course of business during 1996.

<PAGE>
                                       19


- --------------------------------------------------------------------------------

               ITEM NO. 2--AMENDMENT OF ARTICLES OF INCORPORATION

         The Board of  Directors  of the Company has  proposed an  amendment  to
Article  IV(a) of the  Restated  Articles  of  Incorporation  of the  Company to
increase  the number of  authorized  shares of Common  Stock of the Company from
40,000,000 to 80,000,000. The text of the proposed amendment of Article IV(a) is
as follows:

                  "(a) The total number of shares of stock which the Corporation
         shall have  authority  to issue is  eighty-seven  million  five hundred
         thousand  (87,500,000) shares consisting of eighty million (80,000,000)
         shares of common stock without par value and seven million five hundred
         thousand (7,500,000) shares of preferred stock without par value."

         The proposed  amendment does not change the number of authorized shares
of preferred stock. The presently  authorized shares of Common Stock do not, and
the additional shares of Common Stock to be authorized will not, have preemptive
or similar rights to subscribe for additional shares.

         The reason for and the effect of the  proposed  amendment is to provide
the  Company  with  sufficient  additional  authorized  shares of Common  Stock,
issuable by action of the Board of Directors,  to meet possible requirements for
the issuance of Common Stock  pursuant to future stock option plans or warrants,
possible  stock splits or stock  dividends,  acquisitions  or mergers,  or other
sales of its Common Stock.


Required Stockholder Vote

         The  affirmative  vote of the holders of a majority of the  outstanding
shares of Common Stock and 6-3/4%  Preferred of the Company voting together as a
single class, and of a majority of the outstanding shares of Common Stock of the
Company  voting as a  separate  class,  is  required  for the  amendment  to the
Restated Articles of Incorporation.

The Board of Directors of the Company recommends a vote FOR the amendment to the
Restated Articles of Incorporation.
- --------------------------------------------------------------------------------



<PAGE>
                                       20



                                 OTHER BUSINESS

         The  Board  of  Directors  of the  Company  knows of no  matters  to be
presented  at the Annual  Meeting  other than  those  which have been  discussed
above.  However,  if any  matters  properly  come  before  the  meeting,  or any
adjournment thereof, it is intended that the persons named in the enclosed Proxy
will vote on such matters in their discretion.


                     RELATIONSHIP WITH INDEPENDENT AUDITORS

         KPMG Peat Marwick LLP, 2500 Ruan Center,  Des Moines,  Iowa 50309, were
the auditors for the Company for the year ended December 31, 1996.

         The Audit  Committee of the Board of  Directors of Company  approved in
advance, or has subsequently  approved, all audit and non-audit related services
provided by KPMG Peat Marwick LLP and also considers the possible effect of such
services on the auditors'  independence.  Audit services  performed by KPMG Peat
Marwick LLP for the year ended December 31, 1996 consisted of the examination of
the  financial  statements  of the  Company and its  consolidated  subsidiaries,
assistance  and  consultation  concerning  Securities  and  Exchange  Commission
filings,  and consultation in connection with various  audit-related  accounting
matters.

         A representative of KPMG Peat Marwick LLP will be present at the Annual
Meeting on May 13, 1997. The representative  will have the opportunity to make a
statement,  if he or she so  desires,  and  will  be  available  to  respond  to
appropriate questions of the stockholders.


                                  SOLICITATION

         The  Company  will bear the cost of the  solicitation  of  proxies.  In
addition to  solicitation by mail, the Company may request banks,  brokers,  and
other  custodians,   nominees,  and  fiduciaries  to  send  proxy  materials  to
beneficial  owners and to  request  voting  instructions,  if any.  The  Company
reimburses  them for their  expense in so doing.  Officers and  employees of the
Company may solicit proxies personally or by mail, telephone, or telegraph at no
additional compensation.


                       SUBMISSION OF STOCKHOLDER PROPOSALS

         In  order  to be  considered  for  inclusion  in  the  Company's  Proxy
Statement for the Company's  Annual Meeting of  Stockholders to be held in 1998,
stockholder  proposals  must be  received by the Company on or prior to November
29, 1997. Such proposals should be directed to the Secretary of the Company, 701
Fifth Avenue, Des Moines, Iowa 50391-2000.

         The Company will provide  without  charge to each  stockholder,  upon a
written request, a copy of the Company's Annual Report on Form 10-K for the year
ended  December 31, 1996.  Such requests  should be directed to the Secretary of
the Company, 701 Fifth Avenue, Des Moines, Iowa 50391-2000.




FORM # 11329 (03-97) 00
- -----------------------


<PAGE>
                                       21



                          APPENDIX TO PROXY STATEMENT
                                   PROXY CARD



PROXY                          ALLIED GROUP, INC.                          PROXY

     Annual Meeting of Stockholders, May 13, 1997 -- 9:00 a.m., Central Time

           This Proxy is Solicited on Behalf of the Board of Directors

The undersigned hereby appoints John E. Evans,  Jamie H. Shaffer,  and George T.
Oleson,  and any one of them,  as  Proxies,  each with the power to appoint  his
substitute,  and hereby authorizes them to represent and vote all of the shares,
as designated on the reverse side of this card, of Common Stock of ALLIED Group,
Inc. held of record by the  undersigned  on March 6, 1997  at the Annual Meeting
of Stockholders to be held on May 13, 1997 or at any adjournment thereof.

This is a  revocable  proxy  that when  properly  executed  will be voted in the
manner directed herein by the undersigned stockholder.  If no direction is made,
this proxy will be voted for all  directors  listed in Item 1, for the amendment
described in Item 2, and in the discretion of the Proxies as to Item 3.

             PLEASE MARK, SIGN, DATE AND MAIL THE PROXY CARD PROMPLY
                           USING THE ENCLOSED ENVELOPE

                  (Continued and to be signed on reverse side.)





                               ALLIED GROUP, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. []


<TABLE>
<CAPTION>

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSALS 1 and 2.
<S>                                                             <C>   <C>        <C>                                  

                                                                For   Withhold   For All 
1. Election of Directors for three-year term --                 All      All     Except those whose name(s) appear below
   Nominees:  Douglas L. Andersen, Harold S. Carpenter,          []       []       []   ___________________________________________
   Charles I. Colby, and Harold S. Evans.

2. The approval of an amendment to the Restated Articles of     For    Against   Abstain 
   Incorporation to increase the number of authorized shares     []       []       [] 
   of common stock from 40 million to 80 million shares as set 
   forth in the proxy statement

3. The Proxies, in their descretion, are authorized to vote      The undersigned acknowledges receipt from the Company prior to the
   upon such other business  as may  properly  come  before      execution of this proxy of a Notice of Annual Meeting and a Proxy 
   the meeting.                                                  Statement dated March 31, 1997.                  



                                                                                                           Dated: ___________, 1997

                                                                 Signature(s)______________________________________________________

                                                                 __________________________________________________________________
                                                                   Please sign exactly as name appears hereon.  Joint owners should
                                                                    each sign. Where applicable, indicate official position or
                                                                    representative capacity.

</TABLE>


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