ALLIED GROUP INC
S-3DPOS, 1997-02-11
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>

As filed with the Securities and Exchange Commission on February 11, 1997
                                                       Registration No. 33-48233
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                         POST-EFFECTIVE AMENDMENT NO. 3
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               ALLIED Group, Inc.
             ------------------------------------------------------ 
             (Exact name of registrant as specified in its charter)

         Iowa                                         42-0958655
- -------------------------------           ---------------------------------
(State or other jurisdiction of           (IRS Employer Identification No.)
incorporation or organization)

          701 Fifth Avenue, Des Moines, Iowa 50391-2000, (515) 280-4211
          -------------------------------------------------------------
          (Address, including zip code, and telephone number, including
             area code, of Registrant's principal executive offices)

                                Jamie H. Shaffer
           701 Fifth Avenue, Des Moines, IA 50391-2000, (515) 280-4211
       -------------------------------------------------------------------
       (Name, address, including zip code, and telephone number, including
                        area code, of agent for service)

Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable after the Registration Statement becomes effective.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [X]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [ ]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]

Pursuant  to Rule 429,  the  Prospectus  included  as part of this  Registration
Statement also relates to Registration  Statement No. 33-15461  previously filed
by the Company.

                  Page 1 of 19 pages. Exhibit index on page 16.




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                                       2


PROSPECTUS


                               ALLIED GROUP, INC.
                  DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN


The Dividend  Reinvestment and Stock Purchase Plan (the "Plan") of ALLIED Group,
Inc. (the  "Company")  provides  participants  in the Plan with a convenient and
inexpensive  method for  purchasing  additional  shares of common stock,  no par
value, of the Company (the "Common Stock"). Any holder of record of Common Stock
is eligible to join the Plan.

Stockholders  participating  in the Plan may purchase the Company's Common Stock
through:

         FULL DIVIDEND  REINVESTMENT--Automatically  reinvest cash  dividends on
         all shares of Common Stock held of record.

         PARTIAL DIVIDEND REINVESTMENT--Automatically reinvest cash dividends on
         part of the shares of Common Stock held of record while  continuing  to
         receive cash dividends on the other shares.

         OPTIONAL CASH  PAYMENTS--Invest by making optional cash payments of not
         less than $25 up to a maximum of $5,000 per month.

Shares of Common Stock  purchased  under the Plan may be either  original  issue
shares or open market shares, such determination to be made in the discretion of
the  Company.  The  price per share of  Common  Stock  originally  issued by the
Company  will be the  average  of the high and low  prices for a share of Common
Stock as reported on the New York Stock  Exchange  Composite Tape on the date of
purchase.  If the shares are  purchased  in the open market by Harris  Trust and
Savings Bank  ("Harris  Trust"),  the price per share will be the average  price
paid by Harris Trust to obtain them.

                  Retain this Prospectus for future reference.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                The date of this Prospectus is February 11, 1997




<PAGE>
                                       3

                              AVAILABLE INFORMATION

The  Company is  subject to the  informational  requirements  of the  Securities
Exchange Act of 1934, as amended  ("Exchange Act"), and in accordance  therewith
files reports,  proxy statements,  and other information with the Securities and
Exchange Commission (the "Commission").  Such reports, proxy statements, and any
other  information filed by the Company with the Commission can be inspected and
copied at the public  reference  facilities  maintained by the Commission at 450
Fifth Street, N.W.,  Washington D.C. 20549 and the following regional offices of
the Commission:  Northeast  Regional Office, 7 World Trade Center, New York, New
York 10048;  and the Midwest  Regional  Office,  500 West Madison Street,  Suite
1400, Chicago,  Illinois 60661. Copies of such material can be obtained from the
Public Reference Section of the Commission,  450 Fifth Street, N.W., Washington,
D.C.  20549  at  prescribed   rates.   The  Commission   maintains  a  Web  site
(http://www.sec.gov)  that contains reports,  proxy and information  statements,
and other information  regarding  registrants that file  electronically with the
Commission.

The Company has filed a  Registration  Statement on Form S-3 with the Commission
in Washington,  D.C., in accordance with the provisions of the Securities Act of
1933,  as amended  (the  "Securities  Act"),  with  respect to the Common  Stock
offered  hereby.  This  Prospectus  does not contain all of the  information set
forth in the Registration Statement, certain portions of which have been omitted
as  permitted  by the rules  and  regulations  of the  Commission.  For  further
information  with  respect to the Company and the Common Stock  offered  hereby,
reference is made to the  Registration  Statement and the exhibits filed as part
thereof.  Statements herein contained  concerning the provisions of any document
are not  necessarily  complete and, in each  instance,  reference is made to the
copy of such  document  filed as an exhibit  to the  Registration  Statement  or
otherwise filed with the Commission. The Registration Statement and the exhibits
may be inspected,  without charge,  at the offices of the Commission,  or copies
thereof obtained at prescribed  rates from the Public  Reference  Section of the
Commission at the address set forth above.

                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

The following  documents  filed with the Commission are  incorporated  herein by
reference:

         1.   The  Company's  Annual  Report  on Form  10-K for the  year  ended
              December 31, 1995;

         2.   The Company's Quarterly Reports on Form 10-Q for the periods ended
              March 31, 1996, June 30, 1996, and September 30, 1996; and

         3.   The  description  of the Company's  Common Stock  contained in its
              Registration  Statement on Form 8-A dated February 18, 1986, under
              Section 12 of the  Securities  Exchange  Act of 1934,  as amended,
              including  any  amendments  or  reports  filed for the  purpose of
              updating such description.

All  documents  subsequently  filed by the Company  pursuant to Sections  13(a),
13(c),  14,  and  15(d) of the  Exchange  Act prior to the  termination  of this
offering shall be deemed to be  incorporated by reference in this Prospectus and
to be a part hereof from the date of the filing of such documents. Any statement
contained in a document  incorporated  or deemed to be incorporated by reference
herein  shall be  deemed to be  modified  or  superseded  for  purposes  of this
Prospectus  to  the  extent  that  a  statement   contained  herein  or  in  any
subsequently  filed  document  that is also  incorporated  by  reference  herein
modifies or replaces such  statement.  Any  statements so modified or superseded
shall not be deemed,  except as so modified or superseded,  to constitute a part
of this Prospectus.

The Company  undertakes to provide  without  charge to each person,  including a
beneficial  owner,  to whom a  Prospectus  is  delivered,  upon  written or oral
request  of such  person,  a copy of any and all the  information  that has been
incorporated by reference in the Registration Statement of which this Prospectus
is a part (not including  exhibits to the  information  that is  incorporated by
reference unless such exhibits are  specifically  incorporated by reference into
the information that the prospectus incorporates). Such oral or written requests
may be made to: George T. Oleson, Corporate Counsel and Secretary, ALLIED Group,
Inc., 701 Fifth Avenue, Des Moines, Iowa 50391-2000, (515) 280-4211.

                                   THE COMPANY

The Company is a regional insurance holding company headquartered in Des Moines,
Iowa. The Company is primarily  engaged through its subsidiaries in the business
of property-casualty insurance and excess and surplus lines insurance.


<PAGE>
                                       4


The Company's  three  property-casualty  subsidiaries,  AMCO Insurance  Company,
ALLIED  Property  and  Casualty  Insurance  Company,  and  Depositors  Insurance
Company, write personal lines of insurance (primarily automobile and homeowners)
and commercial lines of insurance for small  businesses.  The  property-casualty
subsidiaries  participate in a reinsurance  pooling agreement with ALLIED Mutual
Insurance  Company,  an affiliated  property-casualty  insurance  company,  such
agreement  generally providing that each company's  property-casualty  insurance
business is combined  and then  prorated  among the  participants  according  to
predetermined percentages.  The Company's property-casualty  subsidiaries market
their products through three distribution systems:  independent agencies, direct
marketing,  and  high-volume  agencies  which  contract to sell  personal  lines
exclusively  through  the  Company's  insurance   subsidiaries.   The  Company's
property-casualty   subsidiaries  operate  exclusively  in  the  United  States;
primarily  in  the  central  and  western  states  through  approximately  2,250
independent agencies.  Western Heritage Insurance Company is an excess & surplus
lines insurance  subsidiary,  which primarily  underwrites  specialty commercial
casualty lines.

The Company is an Iowa  corporation  with its executive  offices  located at 701
Fifth Avenue,  Des Moines,  Iowa 50391-2000.  The Company's  telephone number is
(515)280-4211.



<PAGE>
                                       5

                  DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN

General

Established  by the Company in 1987, the Plan was amended in 1992 to increase to
900,000 the number of shares  available  for  issuance.  After the 3-for-2 stock
split on June 17,  1993,  there  remained  to be issued  under the Plan  743,097
shares. After the 3-for-2 stock split on November 15, 1996, there remained to be
issued under the Plan 887,621 shares.

The following questions and answers constitute the Plan.

Purpose

         1.   What is the purpose of the Plan?

The  purpose  of the Plan is to  provide  holders  of record of shares of Common
Stock of the Company with a convenient and inexpensive method of investing their
cash  dividends  and  making  monthly  optional  cash  investments  to  purchase
additional shares of Common Stock at market price.

         2.   What are the advantages of the Plan?

Participants in the Plan may purchase  additional  shares of Common Stock by (a)
having  cash  dividends  on all or a portion  of their  shares  of Common  Stock
automatically  reinvested,  or (b) investing  optional cash payments of not less
than $25 per month up to a maximum of $5,000,  or (c) investing  both  dividends
and optional cash payments. The Company absorbs all administrative costs related
to the Plan. Full investment of funds is possible under the Plan because account
balances will be maintained to four decimal places and dividends will be paid on
the fractional  shares.  Shares  purchased for the  participant  will be held in
safekeeping by the administrator  until the participant  requests a certificate.
Additionally, the participant will receive a detailed statement each month there
is account activity. See Question 13.

Administration

         3.   Who administers the Plan for participants?

Harris  Trust and  Savings  Bank  ("Harris  Trust") has been  designated  by the
Company as its agent to administer the Plan for participants,  maintain records,
send   statements  of  account   after  each  cash  dividend   payment  date  to
participants,  and perform other duties  relating to the Plan.  Shares of Common
Stock  purchased  under the Plan will be held by Harris Trust as  custodian  for
participants  and  registered  in the name of such bank or its  nominee.  Harris
Trust also serves as the Company's  transfer  agent and is the registrar for the
Common Stock. The administrator's address and phone number is:

              Harris Trust and Savings Bank
              Dividend Reinvestment Service
              P.O. Box A3309
              Chicago, Illinois 60690
              1-800-323-6583

         4.   How are shares purchased?

If the Company elects to utilize  outstanding  shares of Common Stock to satisfy
Plan requests, Harris Trust, as agent for the participants, will purchase shares
for all participants in the open market.  The timing of purchases is in the sole
discretion  of Harris  Trust  subject  to  applicable  requirements  of  federal
securities laws. In making purchases of Common Stock, the funds of a participant
may be commingled with those of other  participants.  Accordingly,  the price at
which  Common Stock will be purchased  for a  participant's  account will be the
average price of all Common Stock purchased under the Plan for all  participants
at such time.  Harris  Trust will make every  effort to invest  available  funds
promptly,  and in no event  more than  thirty  (30) days  after  Harris  Trust's
receipt of a dividend or an optional cash payment,  except where postponement is
deemed necessary to comply with applicable  provisions of the federal securities
laws.

If open market  purchases are not made, the shares issued under the Plan will be
original issue shares of Common Stock purchased  directly from the Company.  The
price per share of Common Stock purchased  directly from the Company will be the
average of the high and low prices for a share of Common  Stock as  reported  on
the New York Stock  Exchange  Composite  Tape on the date of purchase,  or if no
Common Stock was traded on such date, then the last day traded immediately prior
to the purchase date. In months in which no dividend is paid, the original issue
shares will be purchased  on the 25th day of the month or the next  business day
thereafter.

No interest will be paid on any funds held pending investment.

<PAGE>
                                       6

Participation

         5.   Who is eligible to participate?

Any holder of record of the Company's Common Stock is eligible to participate in
the Plan.  If you own stock which is registered in the name of a nominee and you
want to  participate  directly in the Plan,  you should  contact your broker and
withdraw your shares from "street name" or other  registration  and register the
shares in your own name.

         6.   How does an eligible stockholder participate?

If you are an eligible stockholder, you may join the Plan at any time by signing
the Authorization Form and returning it to Harris Trust. A postage-paid envelope
is provided for this purpose. The Authorization Form authorizes Harris Trust, as
the  participant's  agent,  to  receive  all or any  designated  portion  of the
participant's  dividends (if the participant so elects) and to use the dividends
and/or all  optional  cash  payments to purchase  shares of Common Stock for the
participant.  Additional  Authorization  Forms  may be  obtained  at any time by
request to Harris  Trust at the  address  given in response to Question 3, or by
calling the Stockholder  Services  Department of the Company at (515)280-4617 or
1-800-532-1436.

         7.   When may an eligible stockholder join the Plan?

A holder of record of shares of Common Stock may join the Plan at any time.  For
stockholders  electing  to  participate  in the Plan by  having  cash  dividends
reinvested,  an Authorization Form must be received by Harris Trust on or before
the 20th day of the month in which the  Company  pays a  dividend  on its Common
Stock.  Participation  in the Plan will  commence  on the date such  dividend is
paid.  Traditionally,  cash dividends on Common Stock have been paid on or about
the  last day of  March,  June,  September,  and  December.  If,  however,  your
Authorization  Card is received after the 20th day, the dividend payable in that
month  will be paid to you as  usual,  and your  participation  in the Plan will
begin with the next cash dividend  payment.  For  stockholders  electing to make
optional cash  payments,  an  Authorization  Form along with the payment must be
received by Harris  Trust on or before the 20th day of the month.  See  Question
12.

         8.   What does the Authorization Form provide?

The Authorization  Form allows a stockholder to indicate how he or she wishes to
participate in the Plan. By checking the  appropriate  box on the  Authorization
Form,  the  stockholder  may indicate  whether he or she wishes to reinvest cash
dividends paid on some or all shares of the Company's Common Stock registered in
the stockholder's  name, with the option of making additional cash payments,  or
to participate in the Plan by making voluntary cash payments only.

         9.   Are  there  any  expenses  to   participants  in  connection  with
              purchases under the Plan?

All administration  costs of the Plan,  including service costs of Harris Trust,
are paid by the Company.  Brokerage  fees, if any, which Harris Trust may pay to
acquire  the shares in the open  market  are  included  in the  market  price to
participants. Any such brokerage fees are expected to be substantially less than
commission fees paid by individual investors because in the Plan a participant's
transactions are aggregated with those of other  participants for the purpose of
making stock  transactions in large volume.  Any such savings are thus shared by
all participants. No other fee or service charge will be paid by participants in
connection  with  purchase of Common  Stock in the open  market.  However,  if a
participant directs Harris Trust to sell Plan shares, the participant must pay a
brokerage commission and any Harris Trust handling charge. See Question 18.

Purchases

         10.  How  many  shares  of  Common  Stock  will be  purchased  for each
              participant?

The number of shares to be purchased  for your account will depend on the amount
of the cash  dividend,  the amount of any voluntary cash payments to be invested
on that date,  and the price of the shares of Common Stock.  Each  participant's
account  will be  credited  with that  number  of  shares,  including  fractions
computed  to four  decimal  places,  equal to the total  amount  to be  invested
divided by the purchase price.

         11.  What will be the price of shares purchased under the Plan?

The price of shares purchased with  participant's  cash dividend and/or optional
cash payments will be the (a) average price paid by Harris Trust for such shares
if purchased from the open market or (b) if original  issue shares,  the average
of the high and low prices for a share of Common  Stock as  reported  on the New
York Stock  Exchange  Composite  Tape,  or if no Common Stock was traded on such
date, then the last day traded immediately prior to the purchase date. The price
per share of stock  purchased on the open market shall be determined by dividing
the aggregate  purchase price for such shares by the aggregate  number of shares
purchased.

<PAGE>
                                       7
Optional Cash Investments

         12.  How does the optional cash investment work?

A  participant  must submit his or her optional  cash payment to Harris Trust by
the 20th day of each  month.  A  signed  Authorization  Form  must  accompany  a
participant's  initial  optional  cash  payment.  Cash payments are limited to a
minimum of $25 and a maximum of $5,000 per month.  In months when no dividend is
paid, cash received from the participant  prior to the 20th of the month will be
used to purchase  shares of Common Stock as soon as practicable  thereafter.  In
months when dividends are paid,  optional cash payments will be reinvested  with
the dividend as soon as practicable after the dividend payment date. No interest
will be paid on optional cash payments. Therefore, it is suggested that optional
cash  payments  be sent no more than ten (10) days before the 20th of the month.
Reasonable  mail delay time should be taken into account so that receipt is on a
timely basis.  The same amount of cash need not be sent each month, and there is
no obligation to make an optional  cash payment each month.  If a  participant's
written  request  for a refund is  received  by Harris  Trust more than 48 hours
before the date on which it would have been invested,  the optional cash payment
will be refunded.  Officers and directors of the Company and ten percent  owners
of Common  Stock may be subject to certain  restrictions  from time to time with
respect to optional cash payments and should  contact  Company  counsel with any
questions.

Statement of Ownership

         13.  What kind of reports will be sent to participants in the Plan?

Each participant in the Plan will be sent a quarterly  statement of ownership of
his or her account showing any cash dividends  received,  any cash contributions
received,  the  price  per  share,  the  number  of  Plan  shares  held  for the
participant by Harris Trust, the number of shares held by the participant in his
or her name on which  dividends  are  being  reinvested,  and a  history  of the
transactions  for the current calendar year. Such reports will be mailed as soon
as practicable after each investment is made for a participant's account.

If a participant makes optional cash payments,  a statement of ownership will be
sent subsequent to each month in which an optional cash payment is made.

These statements are a participant's continuing record of the cost of his or her
purchases  and should be retained for income tax purposes.  In addition,  as and
when required by applicable federal rules and regulations, each participant will
receive a Prospectus  relating to the Plan, and any updates thereto,  and copies
of the same communications sent to every other holder of shares of Common Stock,
including the  Company's  quarterly  reports,  annual  report,  notice of annual
meeting and proxy statement,  and income tax information for reporting dividends
paid.

Dividends

         14.  Are  the   dividends   on  shares   purchased   through  the  Plan
              automatically reinvested under the Plan?

Cash dividends on all shares  purchased for a participant and credited to his or
her account under the Plan,  whether through  dividend  reinvestment or optional
cash payments,  will be automatically  reinvested in additional shares of Common
Stock.  Those  stockholders  who elect to make optional cash payments or partial
dividend  reinvestment  will receive cash dividends on those shares not enrolled
in the Plan.

         15.  Will  participants  be credited  with  dividends  on  fractions of
              shares?

Yes. Account  balances will be maintained to four decimal places,  and dividends
will be paid on the fractional shares.

Certificates for Shares

         16.  Will  certificates  be issued for shares of Common Stock purchased
              under the Plan?

Unless  requested  by a  participant,  certificates  for shares of Common  Stock
purchased under the Plan will not be issued.  The number of shares credited to a
participant's  account  under  the Plan  will be  shown on his or her  quarterly
statement of account. This serves to protect against loss, theft, or destruction
of  stock  certificates.  Shares  held by  Harris  Trust  for the  account  of a
participant  may not be pledged.  A participant who wishes to pledge such shares
must request that a certificate for such shares be issued in his or her name.

Certificates  for any number of whole  shares  credited to an account  under the
Plan will be issued  upon the written  request of a  participant.  This  request
should be mailed to:
                      ALLIED Group, Inc.
                      c/o Harris Trust and Savings Bank
                      Dividend Reinvestment Service
                      P.O. Box A3309
                      Chicago, Illinois 60690

Any remaining  full shares and fractions of a share will continue to be credited
to the participant's account.
<PAGE>
                                       8

Certificates will be issued for whole shares only. Certificates for fractions of
shares will not be issued under any  circumstances.  If a participant  withdraws
from  the Plan and  requests  certificates  for  shares  credited  to his or her
account, any fractional shares shall be paid to the participant in cash.

         17.  In whose name will certificates be issued?

A  participant's  account under the Plan will be maintained in the name in which
the shares were registered at the time of enrollment.  Consequently, if and when
certificates for shares held under the Plan are issued,  such  certificates will
be issued in that name.

Withdrawal

         18.  How does a participant withdraw from the Plan?

In order to withdraw  from the Plan, a  participant  must notify Harris Trust in
writing that he or she wishes to  withdraw.  The form which may be used for this
purpose is a part of the participant's  quarterly  statement of ownership.  Such
notice should be sent to:

                  ALLIED Group, Inc.
                  c/o Harris Trust and Savings Bank
                  Dividend Reinvestment Service
                  P.O. Box A3309
                  Chicago, Illinois 60690

A participant's  withdrawal  takes effect when such notice is received by Harris
Trust; provided,  however, that withdrawal notices received within ten (10) days
prior to a dividend  record date will not take effect  until  completion  of the
investment.  When a participant  withdraws from the Plan or upon  termination of
the Plan by the Company,  certificates  for whole shares  credited to his or her
account  under the Plan will be issued to the  participant,  and a cash  payment
will be made for any fraction of a share.  Alternatively,  the  participant  may
direct  Harris Trust in the notice of  withdrawal  that all of the shares,  both
whole or  fractional  (partial  sales are not  allowed),  credited to his or her
account in the Plan  should be sold by Harris  Trust.  Such sale will be made at
market price as soon as  practicable  or within  seven (7)  business  days after
withdrawal  takes effect and will be made through Harris Trust.  The proceeds of
such sale, less any brokerage  commission and any Harris Trust handling  charge,
will be sent to the  participant.  Upon withdrawal from the Plan, any uninvested
optional cash payments will be returned to the withdrawing participant.

         19.  What happens to a fraction of a share when a participant withdraws
              from the Plan?

When a  participant  withdraws  from the Plan a cash  payment  representing  any
fraction of a share  credited to his or her account  will be mailed  directly to
the  participant.  The cash payment to each such  participant for the fractional
(partial  sales are not  allowed)  shares  will be based on the  current  market
price(s), as calculated and in the same manner as whole shares.

Tax Consequences of Participation in the Plan

         20.  What are the federal income tax  consequences of  participation in
              the Plan?

The  following  is a summary  of certain  federal  income  tax  consequences  of
participating in the Plan. The tax consequences to a particular  participant may
vary on account of individual  circumstances.  A participant should consult with
the  participant's  tax  advisor  for  advice  applicable  to the  participant's
particular situation.

The amount of cash  dividends paid to a participant by the Company is considered
taxable income,  even though reinvested through the Plan. Expenses and fees paid
for a participant  by the Company will be included as dividend  income,  for tax
purposes,  and these  expenses  and fees will be added to the cost  basis of the
shares purchased through the Plan. The information  return sent to a participant
and the Internal  Revenue  Service at year-end will show as dividend  income the
amount of dividends  reinvested  through the Plan,  as well as any of these fees
and expenses.

A participant will not realize any taxable income when the participant  receives
certificates  for whole shares credited to the  participant's  account.  Gain or
loss will be recognized by the participant when the participant sells such whole
shares and will be recognized by a participant  when a fractional share credited
to the participant's account is sold pursuant to the terms of the Plan.

Other Information

         21.  What happens  when a  participant  sells or  transfers  all of the
              shares registered in the participant's name?

If a participant sells or transfers all of the shares of Common Stock registered
in his or her name but maintains  shares in his or her Plan  account,  dividends
will  continue to be  reinvested  on the shares held in the  participant's  Plan
account until Harris Trust is otherwise notified.
<PAGE>
                                       9


         22.  What happens if the Company  issues a stock dividend or declares a
              stock split, and are the authorized shares adjusted?

Any  stock  dividends  or split  shares  distributed  by the  Company  on shares
credited  to the  account of a  participant  under the Plan will be added to the
participant's  account.  Stock  dividends or split shares  distributed on shares
registered  in the  name of the  participant  will be  mailed  directly  to such
participant in the same manner as to stockholders  who are not  participating in
the Plan.

In the event of any  merger,  reorganization,  consolidation,  recapitalization,
separation,  liquidation,  stock dividend, split-up, share combination, or other
change in the  corporate  structure of the Company  affecting  the shares,  such
adjustment  shall be made in the number of shares which may be  delivered  under
the Plan as may be determined to be appropriate and equitable  (pro-rata) by the
Board of Directors of the Company,  in its sole discretion,  to prevent dilution
or enlargement of rights.

         23.  How  will  a   participant's   shares  be  voted  at  meetings  of
              stockholders?

All shares credited to a  participant's  account under the Plan will be voted as
the  participant  directs.  If on the record date for a meeting of  stockholders
there are shares of Common Stock credited to the account of a participant in the
Plan, such participant will be sent the proxy material being sent to all holders
of Common  Stock  for that  meeting.  If such  participant  returns  a  properly
executed proxy in the required time, it will be voted with respect to all shares
credited to the account of such participant  (including any fraction) as well as
all other shares registered in the  participant's  name; or such participant may
vote all of such shares in person if he or she attends the meeting.

         24.  What is the responsibility of the Company under the Plan?

The  Company or its agent in  administering  the Plan will not be liable for any
act performed in good faith or for any omission to act in good faith  including,
without limitation, any claim of liability arising out of failure to terminate a
participant's  account upon such participant's  death prior to receipt of notice
in writing of such death.

Neither the Company nor Harris Trust can or does assure a participant  of profit
or protection  against a loss on the shares  purchased  under the Plan. The Plan
does not  represent  a change  in the  Company's  dividend  policy.  Payment  of
dividends will continue to depend on future  earnings,  financial  requirements,
and other factors.

         25.  Who interprets and regulates the Plan?

The Company  reserves  the right to  interpret  and  regulate the Plan as deemed
desirable  or  necessary  in  connection  with the  operation of the Plan and to
review  in good  faith  the  method  of price  calculation  in order to  correct
inequities  and/or  resolve  questions of ambiguities of or in conflict with the
various  provisions of the Plan. All  transactions  in connection  with the Plan
shall be governed by the laws of the State of Iowa.

         26.  Who bears the risk of market price  fluctuations  in the Company's
              Common Stock?

The participant will bear the risk of market price  fluctuations  whether shares
are purchased through the Plan or through  securities market  transactions.  The
Company  cannot  guarantee  that  shares  purchased  under  the Plan will at any
particular time be worth more or less than their purchase price.

         27.  May the Plan be changed or discontinued?

The Board of Directors of the Company reserves the right to suspend,  modify, or
terminate  the Plan at any time.  Notice of such  suspension,  modification,  or
termination will be sent to all participants.

<PAGE>
                                       10


                                 USE OF PROCEEDS


No proceeds  will be realized by the Company  when Plan shares are  purchased on
the open market.  The Company has not  determined  the number of original  issue
shares that will be purchased  directly  from the Company under the Plan and the
amount of  proceeds of any such  shares.  The  proceeds to the Company  from the
issuance  and sale of any  original  issue  shares are  expected  to be used for
general corporate purposes.


                                  LEGAL MATTERS


Certain  legal  matters in  connection  with the sale have been  passed  upon by
Davis, Brown,  Koehn, Shors & Roberts,  P.C., 2500 Financial Center, Des Moines,
Iowa 50309, and Cheryl M. Critelli,  Associate Corporate Counsel,  ALLIED Group,
Inc. Members of the firm of Davis,  Brown,  Koehn, Shors & Roberts,  P.C. own an
aggregate of 16,350 shares of common stock.


                                     EXPERTS


The  consolidated  financial  statements  and  schedules  of the Company and its
subsidiaries  as of December  31, 1995 and 1994 and for each of the years in the
three-year period ended December 31, 1995,  incorporated by reference herein and
elsewhere in the Registration Statement have been incorporated herein and in the
Registration  Statement  in reliance  upon the reports of KPMG Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein, and
upon the authority of said firm as experts in accounting and auditing.


                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES


Sections  851  and 856 of the  Iowa  Business  Corporation  Act  provide  that a
corporation  has the power to  indemnify  its  directors  and  officers  against
liabilities  and  expenses  incurred  by reason of such  person  serving  in the
capacity of director or officer, if such person has acted in good faith and in a
manner reasonably believed by the individual to be in or not opposed to the best
interests of the corporation,  and in any criminal proceeding if such person had
no  reasonable  cause to believe  the  individual's  conduct was  unlawful.  The
foregoing indemnity provisions  notwithstanding,  in the case of actions brought
by or in the right of the corporation,  no indemnification shall be made to such
director or officer with respect to any matter as to which such  individual  has
been  adjudged to be liable to the  corporation  unless,  and only to the extent
that, the adjudicating court determines that indemnification is proper under the
circumstances.

Article X of Company's Articles of Incorporation provides that the Company shall
indemnify its directors to the fullest  extent  possible under the Iowa Business
Corporation Act. Article 8 of the Company's Bylaws extends the same indemnity to
its officers.  Article X of the Articles also provides that no director shall be
liable to the Company or its stockholders for monetary damages for breach of the
individual's  fiduciary  duty as a director,  except for  liability  (i) for any
breach of the  director's  duty of loyalty to the  Company or its  stockholders,
(ii) for acts or  omissions  not in good  faith  or  which  involve  intentional
misconduct or a knowing violation of law, (iii) for any transaction in which the
director derived an improper personal  benefit,  or (iv) under the Iowa Business
Corporation Act provisions relating to improper distributions.

The Company maintains a directors' and officers'  liability  insurance policy to
insure  against  losses  arising  from claims made  against  its  directors  and
officers, subject to the limitation and conditions as set forth in the policies.

Insofar as indemnifications  for liabilities arising under the Securities Act of
1933 may be permitted to directors, officers, or persons controlling the Company
pursuant  to the  foregoing  provisions,  or  otherwise,  the  Company  has been
informed  that in the opinion of the  Securities  and Exchange  Commission  such
indemnification  is  against  public  policy  as  expressed  in such  Act and is
therefore unenforceable.


<PAGE>
                                       11


==============================================================

No person has been  authorized to give any  information  or to
make any  representation not contained in this Prospectus and,
if given or made, such information or representation  must not
be relied upon as having been  authorized by the Registrant or
any Underwriter.  This Prospectus does not constitute an offer
to  sell  or a  solicitation  of an  offer  to buy  any of the
securities  offered  hereby to any  person or by anyone in any
jurisdiction  in which it is  unlawful  to make such  offer or
solicitation.  Neither the delivery of this Prospectus nor any
sales made hereunder shall,  under any  circumstances,  create
any  implication  that the  information  contained  herein  is
correct as of any date subsequent to the date hereof.

                    TABLE OF CONTENTS


                                                          Page
Available Information.........................................
Incorporation of Certain
    Information by Reference..................................
The Company...................................................
Dividend Reinvestment and Stock
    Purchase Plan
        General...............................................
        Purpose...............................................
        Administration........................................
        Participation.........................................
        Purchases.............................................
        Optional Cash Investments.............................
        Statement of Ownership................................
        Dividends.............................................
        Certificates for Shares...............................
        Withdrawal............................................
        Tax Consequences of
           Participation in the Plan..........................
        Other Information.....................................
    Use of Proceeds...........................................
    Legal Matters.............................................
    Experts...................................................
    Indemnification for Securities
        Act Liabilities.......................................

==============================================================
FORM # 11444 (02-97) 00
- -----------------------


<PAGE>
                                       12



                          ======================================================




                                          ALLIED Group, Inc.






                                        Dividend Reinvestment
                                                and
                                         Stock Purchase Plan





                                            Common Stock


                                               ALLIED
                                                GROUP




                                             ----------


                                             PROSPECTUS

                                             ----------





                                          February 11, 1997




                          ======================================================




<PAGE>
                                       13

                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

The  following  are the  estimated  expenses  to be  incurred  by the Company in
connection with the offering described in this registration statement.

     Cost of printing                            $1,000.00
     Legal fees, Blue Sky fees, and expenses      5,000.00
     Accounting                                   1,000.00
                                                 ---------
     Total                                       $7,000.00

Item 15. Indemnification of Directors and Officers.

The information  contained in the Prospectus under the caption  "Indemnification
for Securities Act Liabilities" is incorporated by reference herein.

Item 16. Exhibits.

     5.  a.  Opinion of Messrs. Davis, Hockenberg, Wine,  Brown,  Koehn & Shors,
             P.C., regarding  legality of  400,000 shares  of  stock  originally
             registered on this Form.

         b.  Opinion of Cheryl M. Critelli,  Assistant Corporate Counsel, ALLIED
             Group,  Inc.,   regarding  legality  of  500,000  shares  of  stock
             registered.

         c.  Opinion of Cheryl M. Critelli,  Associate Corporate Counsel, ALLIED
             Group,  Inc.,   regarding  legality  of  247,699  shares  of  stock
             registered.

         d.  Opinion of Cheryl M. Critelli,  Associate Corporate Counsel, ALLIED
             Group,  Inc.,   regarding  legality  of  295,874  shares  of  stock
             registered.

    23.  a.  Consent of KPMG Peat  Marwick  LLP,  Independent  Certified  Public
             Accountants*

         b.  (1) Consent of Davis, Hockenberg,  Wine, Brown, Koehn & Shors, P.C.
                 n/k/a Davis, Brown, Koehn, Shors & Roberts, P.C.*

             (2) Consent of Cheryl M.  Critelli,  Associate  Corporate  Counsel,
                 ALLIED Group, Inc.*

     24. Power  of  Attorney  (contained  on  Signature  Page of  Post-Effective
         Amendment No. 2 previously filed).

*Filed with this Amendment

Item 17. Undertakings.

     1.  The undersigned registrant hereby undertakes:

         a.  To file, during any period in which offers or sales are being made,
             a  post-effective  amendment  to  this  registration  statement  to
             include  any  material  information  with  respect  to the  plan of
             distribution not previously disclosed in the registration statement
             or any  material  change to such  information  in the  registration
             statement.

         b.  That,  for the  purpose  of  determining  any  liability  under the
             Securities Act of 1933, each such post-effective amendment shall be
             deemed  to  be  a  new  registration   statement  relating  to  the
             securities offered therein,  and the offering of such securities at
             that  time  shall be deemed to be the  initial  bona fide  offering
             thereof.

         c.  To remove from registration by means of a post-effective  amendment
             any of the securities  being  registered which remain unsold at the
             termination of the offering.

     2.  The  undersigned  registrant  hereby  undertakes  that, for purposes of
         determining any liability under the Securities Act of 1933, each filing
         of the registrant's  annual report pursuant to Section 13(a) or Section
         15(d) of the Securities  Exchange Act of 1934 (and,  where  applicable,
         each filing of an employee  benefit  plan's annual  report  pursuant to
         Section  15(d)  of  the  Securities  Exchange  Act  of  1934)  that  is
         incorporated by reference in the registration statement shall be deemed
         to be a new registration  statement  relating to the securities offered
         therein,  and the  offering  of such  securities  at that time shall be
         deemed to be the initial bona fide offering thereof.
<PAGE>
                                       14


     3.  The undersigned  registrant hereby undertakes to deliver or cause to be
         delivered with the prospectus, to each person to whom the prospectus is
         sent or given,  the latest  annual  report to security  holders that is
         incorporated  by reference in the prospectus and furnished  pursuant to
         and  meeting  the  requirements  of Rule 14a-3 or Rule 14c-3  under the
         Securities   Exchange  Act  of  1934;  and,  where  interim   financial
         information required to be presented by Article 3 or Regulation S-X are
         not set forth in the prospectus,  to deliver,  or cause to be delivered
         to each  person to whom the  prospectus  is sent or given,  the  latest
         quarterly report that is specifically  incorporated by reference in the
         prospectus to provide such interim financial information.
<PAGE>
                                       15

                                   SIGNATURES


     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has duly  caused  this  amendment  to
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized in the City of Des Moines, State of Iowa, on February 10, 1997.

                                     ALLIED Group, Inc.


                                     By: /s/ Jamie H. Shaffer
                                         ---------------------------------------
                                         Jamie H. Shaffer, President (Financial)
                                                           and Treasurer

     Pursuant to the  requirements of the Securities Act of 1933, this amendment
to  Registration  Statement  has been  signed by the  following  persons  in the
capacities and on the date indicated.

       Signature                        Title                       Date
       ---------                        -----                       ---- 

/s/ Douglas L. Andersen           President (Property-         February 10, 1997
- ----------------------------        Casualty)(Principal
Douglas L. Andersen                 Executive Officer) 

/s/ Jamie H. Shaffer              President (Financial)        February 10, 1997
- ----------------------------        and Treasurer
    Jamie H. Shaffer                (Principal Executive
                                    Officer and Principal
                                    Accounting Officer)

            *                     Chairman and Director        February 10, 1997
- ----------------------------
       John E. Evans

            *                     Director                     February 10, 1997
- ----------------------------
     James W. Callison

            *                     Director                     February 10, 1997
- ----------------------------
     Harold S.Carpenter

            *                     Director                     February 10, 1997
- ----------------------------
     Charles I. Colby

            *                     Director                     February 10, 1997
- ----------------------------
      Harold S. Evans

            *                     Director                     February 10, 1997
- ----------------------------
   Richard O. Jacobson

            *                     Director                     February 10, 1997
- ----------------------------
      John P. Taylor

            *                     Director                     February 10, 1997
- ----------------------------
    William E. Timmons

            *                     Director                     February 10, 1997
- ----------------------------
     Donald S. Willis

*By: /s/ Jamie H. Shaffer
    ---------------------------- 
         Jamie H. Shaffer
         Attorney-in-Fact



<PAGE>
                                       16


                                  EXHIBIT INDEX



                                                 Consecutive 
        Exhibit                                  Page Number
        -------                                  -----------
     
23. (a) Consent of KPMG Peat Marwick LLP,        17
        Independent Certified Public
        Accountants.

    (b) (1) Consent of Davis, Brown,             18
            Koehn, Shors & Roberts,
            P.C.
 
        (2) Consent of Cheryl M. Critelli,       19
            Associate Corporate Counsel,
            ALLIED Group, Inc.                   






<PAGE>
                                       17


                                                                   Exhibit 23(a)


               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

The Board of Directors
ALLIED Group, Inc.:

We consent to the use of our reports incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.  Our report
refers to a change in the Company's  method of  accounting  for  investments  in
1993.

                                                       /s/ KPMG Peat Marwick LLP

                                                           KPMG Peat Marwick LLP

Des Moines, Iowa
February 10, 1997






<PAGE>
                                       18


                                                                Exhibit 23(b)(1)





February 10, 1997



ALLIED Group, Inc.
701 Fifth Avenue
Des Moines, IA  50391-2000

Re:      Post-Effective Amendment No. 3 to
         Registration Statement on Form S-3
         Dividend Reinvestment and Stock Purchase Plan

Gentlemen:

     We  consent  to  the  use of our  opinion  filed  as  Exhibit  5.a.  to the
Registration  Statement on Form S-3  (Registration No. 33-48233) filed by ALLIED
Group, Inc. with the Securities Exchange Commission,  and to the reference to us
under the caption "Legal Matters" in the Prospectus contained in Amendment No. 3
to such Registration Statement.

Very truly yours,


/s/ Donald J. Brown

Donald J. Brown
Davis, Brown, Koehn, Shors & Roberts, P.C.








<PAGE>
                                       19

                                                 

                                                               Exhibit 23 (b)(2)




February 10, 1997



ALLIED Group, Inc.
701 Fifth Avenue
Des Moines, IA  50391-2000

Re:  Post-Effective  Amendment  No.  3 to  Registration  Statement  on Form  S-3
     Dividend Reinvestment and Stock Purchase Plan

Gentlemen:

I consent to the use of my opinion  filed as  Exhibit  5(c) to the  Registration
Statement on Form S-3 filed by ALLIED Group,  Inc. with the Securities  Exchange
Commission,  and to the reference to myself under the caption "Legal Matters" in
the Prospectus contained in Amendment No. 3 to such Registration Statement.

Sincerely,


/s/ Cheryl M. Critelli

Cheryl M. Critelli
Associate Corporate Counsel
(515) 280-4818


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