ALLIED GROUP INC
S-3, 1997-01-02
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>
                                       1

As filed with the Securities and Exchange Commission on January 2, 1997
                                                  Registration No. 33-_____
===========================================================================
                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549

                                 FORM S-3
                          REGISTRATION STATEMENT
                                   UNDER
                        THE SECURITIES ACT OF 1933

                               ALLIED Group, Inc.
           ----------------------------------------------------
          (Exact name of registrant as specified in its charter)

                 Iowa                                  42-0958655
      -----------------------------        --------------------------------
     (State or other jurisdiction of       (IRS Employer Identification No.)
      incorporation or organization)

       701 Fifth Avenue, Des Moines, Iowa 50391-2000, (515) 280-4211 
       -------------------------------------------------------------
       (Address, including zip code, and telephone number, including
          area code, of registrant's principal executive offices)

                              Jamie H. Shaffer
        701 Fifth Avenue, Des Moines, IA 50391-2000, (515) 280-4211
    --------------------------------------------------------------------
    (Name, address, including zip code, and telephone number, including
                     area code, of agent for service)

Approximate  date of  commencement  of proposed  sale to the public:  As soon as
practicable after the Registration Statement becomes effective.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]

                               Calculation of Registration Fee
================================================================================
Title of        Amount            Proposed         Proposed         Amount of
securities      to be             maximum          maximum          registration
to be           registered        offering         aggregate        fee
registered                        price            offering price
                                  per unit(1)
================================================================================
Common
stock, no       500,000           $31.03125        $15,515,625      $4,701.70
par value       shares
================================================================================
(1)    Pursuant  to Rule  457(c),  the  price is  computed  on the  basis of the
       average of the high and low prices of Common Stock reported on The Nasdaq
       Stock Market as of December 26, 1996.

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
                  Page 1 of 17 pages. Exhibit index on page 15.
<PAGE>
                                       2

Prospectus

                               ALLIED GROUP, INC.
                           AGENCY STOCK PURCHASE PLAN

                         500,000 SHARES OF COMMON STOCK
 

ALLIED Group,  Inc. (the  "Company")  offers  participation  in the Agency Stock
Purchase Plan (the "Plan").  The Plan provides eligible  insurance  agencies and
insurance agents of the Company's  property-casualty  subsidiaries and of ALLIED
Mutual Insurance Company an opportunity to acquire a proprietary interest in the
Company  and foster the common  interests  of the  Company  and its  agencies in
achieving long-term profitable growth for the Company.

Shares of common stock,  no par value,  of the Company (the "Common  Stock") for
the Plan  will be made  available  on the  terms  described  herein  and will be
authorized and unissued  shares.  The purchase price for a share of Common Stock
purchased  from the Company under the Plan will be equal to ninety percent (90%)
of the average of the high and low reported  prices of the shares as reported on
the  Nasdaq  National  Market  tier of The  Nasdaq  Stock  Market on the date of
purchase.

There will be no brokerage  commissions or service  charges upon the purchase of
Common Stock under the Plan. The Company will bear all  administrative  costs of
the Plan.  Harris Trust and Savings Bank has been  designated  by the Company as
its agent to administer the Plan for participants.

                  Retain this Prospectus for future reference.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                 The date of this Prospectus is _________, 1997




<PAGE>
                                       3

                              AVAILABLE INFORMATION


The  Company is  subject to the  informational  requirements  of the  Securities
Exchange Act of 1934, as amended  ("Exchange Act"), and in accordance  therewith
files reports,  proxy statements,  and other information with the Securities and
Exchange Commission (the "Commission").  Such reports, proxy statements, and any
other  information filed by the Company with the Commission can be inspected and
copied at the public  reference  facilities  maintained by the Commission at 450
Fifth Street, N.W.,  Washington D.C. 20549 and the following regional offices of
the Commission: Northeast Regional Office, 7 World Trade Center, Suite 1300, New
York, New York 10048; and the Midwest Regional Office,  500 West Madison Street,
Suite  1400,  Chicago,  Illinois  60661-2511.  Copies  of such  material  can be
obtained from the Public Reference Section of the Commission,  450 Fifth Street,
N.W., Washington, D.C. 20549 at prescribed rates. The Commission maintains a Web
site   (http://www.sec.gov)   that  contains  reports,   proxy  and  information
statements, and other information regarding registrants that file electronically
with the Commission.

The Company has filed a  Registration  Statement on Form S-3 with the Commission
in Washington,  D.C., in accordance with the provisions of the Securities Act of
1933,  as amended  (the  "Securities  Act"),  with  respect to the Common  Stock
offered  hereby.  This  Prospectus  does not contain all of the  information set
forth in the Registration Statement, certain portions of which have been omitted
as  permitted  by the rules  and  regulations  of the  Commission.  For  further
information  with  respect to the Company and the Common Stock  offered  hereby,
reference is made to the  Registration  Statement and the exhibits filed as part
thereof.  Statements herein contained  concerning the provisions of any document
are not  necessarily  complete and, in each  instance,  reference is made to the
copy of such  document  filed as an exhibit  to the  Registration  Statement  or
otherwise filed with the Commission. The Registration Statement and the exhibits
may be inspected,  without charge,  at the offices of the Commission,  or copies
thereof obtained at prescribed  rates from the Public  Reference  Section of the
Commission at the address set forth above.


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

The following  documents  filed with the Commission are  incorporated  herein by
reference:

        1. The Company's Annual report on Form 10-K for the year ended  December
           31, 1995;

        2. The  Company's Quarterly  Reports on Form 10-Q for  the periods ended
           March 31, 1996, June 30, 1996, and September 30, 1996; and

        3. The  description  of the  Company's  Common  Stock  contained  in its
           Registration  Statement on Form 8-A dated  February  18, 1986,  under
           Section  12 of the  Securities  Exchange  Act of  1934,  as  amended,
           including any amendments or reports filed for the purpose of updating
           such description.

All  documents  subsequently  filed by the Company  pursuant to Sections  13(a),
13(c),  14,  and  15(d) of the  Exchange  Act prior to the  termination  of this
offering shall be deemed to be  incorporated by reference in this Prospectus and
to be a part hereof from the date of the filing of such documents. Any statement
contained in a document  incorporated  or deemed to be incorporated by reference
herein  shall be  deemed to be  modified  or  superseded  for  purposes  of this
Prospectus  to  the  extent  that  a  statement   contained  herein  or  in  any
subsequently  filed  document  that is also  incorporated  by  reference  herein
modifies or replaces such  statement.  Any  statements so modified or superseded
shall not be deemed,  except as so modified or superseded,  to constitute a part
of this Prospectus.

The Company  undertakes to provide  without  charge to each person,  including a
beneficial  owner,  to whom a  Prospectus  is  delivered,  upon  written or oral
request  of such  person,  a copy of any and all the  information  that has been
incorporated by reference in the Registration Statement of which this Prospectus
is a part (not including  exhibits to the  information  that is  incorporated by
reference unless such exhibits are  specifically  incorporated by reference into
the information that the prospectus incorporates). Such oral or written requests
may be made to: George T. Oleson, Corporate Counsel and Secretary, ALLIED Group,
Inc., 701 Fifth Avenue, Des Moines, Iowa 50391-2000, (515)280-4211.

<PAGE>
                                       4

                                   THE COMPANY

The Company is a regional insurance holding company headquartered in Des Moines,
Iowa. The Company is primarily  engaged through its subsidiaries in the business
of property-casualty insurance and excess and surplus lines insurance.

The Company's  three  property-casualty  subsidiaries,  AMCO Insurance  Company,
ALLIED  Property  and  Casualty  Insurance  Company,  and  Depositors  Insurance
Company, write personal lines of insurance (primarily automobile and homeowners)
and commercial lines of insurance for small  businesses.  The  property-casualty
subsidiaries  participate in a reinsurance  pooling agreement with ALLIED Mutual
Insurance  Company,  an affiliated  property-casualty  insurance  company,  such
agreement  generally providing that each company's  property-casualty  insurance
business is combined  and then  prorated  among the  participants  according  to
predetermined percentages.  The Company's property-casualty  subsidiaries market
their products through three distribution systems:  independent agencies, direct
marketing,  and  high-volume  agencies  which  contract to sell  personal  lines
exclusively  through  the  Company's  insurance   subsidiaries.   The  Company's
property-casualty   subsidiaries  operate  exclusively  in  the  United  States;
primarily  in  the  central  and  western  states  through  approximately  2,250
independent agencies.  Western Heritage Insurance Company is an excess & surplus
lines insurance  subsidiary,  which primarily  underwrites  specialty commercial
casualty lines.

The Company is an Iowa  corporation  with its executive  offices  located at 701
Fifth Avenue,  Des Moines,  Iowa 50391-2000.  The Company's  telephone number is
(515)280-4211.

                           AGENCY STOCK PURCHASE PLAN

The  following  is a  complete  statement  of the  Agency  Stock  Purchase  Plan
("Plan").

Purpose
- -------
The Plan is established by ALLIED Group, Inc. ("Company") for the benefit of the
insurance   agencies   and  the  agents  of  the   Company's   property-casualty
subsidiaries  and  of  the  Company's  affiliated  shareholder,   ALLIED  Mutual
Insurance Company ("Mutual"). The Company's  property-casualty  subsidiaries and
Mutual  shall be  referred  to in the Plan as  "ALLIED".  This Plan  provides an
opportunity for ALLIED's agencies and agents to acquire a long-term  interest in
the Company  through the purchase of Common Stock at a discount from fair market
value.  In offering this Plan, the Company seeks to foster the common  interests
of  the  Company  and  ALLIED's  agencies  and  agents  in  achieving  long-term
profitable  growth for the  Company.  Accordingly,  the Company has created this
Plan for the purpose of  facilitating  the  purchase  and  long-term  holding of
shares of Common Stock. It is expected that a participant  that purchases shares
of stock hereunder will hold such shares on a long-term  basis.  The Plan is not
intended to benefit a participant  who  immediately  resells the shares acquired
hereunder, and such conduct may cause a participant to become ineligible.

Advantages to Participants
- --------------------------
The Plan provides  participants  with a convenient  and  inexpensive  method for
purchasing shares of Common Stock.  Participants in the Plan may purchase Common
Stock at a ten percent (10%) discount from current  market value.  There will be
no  brokerage  commission  or service  charges upon the purchase of Common Stock
under the Plan. The Company will bear all costs of  administration  of the Plan.
Full  investment of funds is possible  under the Plan because  account  balances
will be  maintained  to four decimal  places and  dividends  will be paid on the
fractional  shares.  Shares  purchased  for  the  participant  will  be  held in
safekeeping by the administrator until the participant requests a certificate.

Administration
- --------------
Harris  Trust and  Savings  Bank  ("Harris")  administers  the Plan as Agent for
participants,  purchases  and holds  shares of Common Stock  acquired  under the
Plan,  maintains  records,  sends  statements  of account to  participants,  and
performs  other duties  relating to the Plan.  Shares of Common Stock  purchased
under  the  Plan  will be held by  Harris  as  custodian  for  participants  and
registered  in the name of  Harris or its  nominee.  Harris  also  serves as the
Company's  transfer agent, the registrar for the Common Stock, and the agent for
the Company's  Dividend  Reinvestment and Stock Purchase Plan.  Harris's address
and phone number is:

               Harris Trust and Savings Bank
               P.O. Box A3309
               Chicago, Illinois 60690
               (312)461-2731

<PAGE>
                                       5

Eligibility
- -----------
An "Eligible  Agency"  under the Plan shall mean any  insurance  agency which is
under contract with at least one of the ALLIED companies.  All Eligible Agencies
and their  insurance  agents  authorized  to write  insurance  with  ALLIED  are
eligible to become  participants  in the Plan by  completing  and  submitting an
Enrollment Form to the Company.
The following persons are not eligible to participate under the Plan:

    (1) employees (and their spouses)of the Company,  its subsidiaries,  Mutual,
        or affiliates;
    (2) directors (and their spouses) of the Company, its subsidiaries,  Mutual,
        or affiliates;
    (3) an agency which has been given a  notice of  cancellation  of its agency
        agreement  with  ALLIED (becomes ineligible as of the date on the notice
        of cancellation); 
    (4) an  insurance agent  whose Eligible Agency  becomes ineligible under the
        Plan;
    (5) an  insurance  agent who  has been given a notice of cancellation of its
        appointment with all of the ALLIED companies;
    (6) a  person (or a  member of their  immediate  family) who is or  becomes 
        subject  to  Section  16  of  the  Securities  Exchange  Act  of 1934 in
        connection with the Company; or
    (7) a person (or a  member of  their immediate  family) who is or becomes a
        five  percent  (5%)  owner  of  the  Company  as  defined  under  the
        Securities Exchange Act of 1934.

An insurance agent  authorized to write insurance with ALLIED may participate in
the Plan by enrolling on the Eligible  Agency's  Enrollment Form despite whether
the Eligible Agency  participates in the Plan. An insurance agent  authorized to
write  insurance with ALLIED who represents  more than one Eligible  Agency will
only be  eligible  to  participate  in the Plan  through  one of those  Eligible
Agencies.  Eligible  Agencies having multiple agency codes with ALLIED will only
be  eligible  to  participate  in the Plan as one  Eligible  Agency,  unless the
Eligible Agency has multiple taxpayer  identification  numbers. Each participant
under the Plan will be identified through their taxpayer  identification  number
or social security number.

Continued  eligibility  will  be  subject  to  the  Company's  periodic  review.
Immediate  resale of stock acquired under this Plan by a participant  shall be a
factor in the  Company's  determination  of continued  eligibility  for the Plan
since it  indicates  that a  participant  is not  interested  in  sharing in the
long-term  profitable  growth of the Company.  The  Company's  determination  of
eligibility  for  participation  in the  Plan  will be  final,  conclusive,  and
binding.

Enrollment Procedures
- ---------------------
After being furnished with a copy of this Prospectus,  an eligible applicant may
enroll in the Plan by  completing  and  signing  an  Enrollment  Form.  Only one
Enrollment  Form per Eligible  Agency  shall be  submitted  to the Company.  All
participants  within the Eligible Agency shall be listed by name on the Eligible
Agency  Enrollment  Form,  along with the  participant's  address  and  taxpayer
identification number (or social security number), signature of the participant,
and the amount the participant wishes to contribute under the Plan. In addition,
the  Company  must  receive an  executed  Form W-9 the first time a  participant
enrolls in the Plan.

The  Enrollment  Form  should  be  received by the Company before the end of the
Enrollment Period. "Enrollment Period" shall mean:

        (1) March 15th through March 31st of each year and 
        (2) September 15th through September 30th of each year.

Enrollment Forms should be sent to:

               ALLIED Group, Inc.
               Agency Stock Purchase Plan
               701 5th Avenue
               Des Moines, IA  50391-2000
               Attn:  Stockholder Services

Method of Payment and Amount of Contribution
- --------------------------------------------
Any eligible  participant may purchase stock under the Plan by making a lump sum
contribution  to the Company in an amount not less than $250.  Each  participant
listed on the Enrollment Form must submit their check with the Enrollment  Form.
If a  participant  does not submit  their check with the  Enrollment  Form,  the
participant's enrollment for that period is automatically withdrawn.

<PAGE>
                                       6

During  each  Enrollment  Period,  the  participants  from  an  Eligible  Agency
(including the Eligible Agency) may collectively contribute an aggregate maximum
of $11,250  toward the  purchase of stock.  If the  Eligible  Agency is an AIDCO
agency (under contract with ALLIED to sell ALLIED's personal lines exclusively),
the  participants  from the  AIDCO  agency  (including  the  AIDCO  agency)  may
collectively  contribute an aggregate  maximum of $22,500 toward the purchase of
stock; provided,  however, in the event there is just one (1) participant listed
on the Enrollment Form, the maximum amount shall be $11,250.  An Eligible Agency
which becomes an AIDCO agency after the  Enrollment  Period will not be eligible
for the higher maximum amount until the next Enrollment  Period. An AIDCO agency
which is cancelled by ALLIED as an AIDCO agency during an Enrollment  Period but
remains an Eligible  Agency shall continue under the Plan, and the lower maximum
amount shall apply for the Enrollment Period.

No interest will be paid on amounts held by the Company  pending the purchase of
Common Stock. If the lump sum contribution(s) submitted with the Enrollment Form
exceed  the  maximum  amount,  the  Eligible  Agency's   contribution  shall  be
automatically  reduced,  and the Company  shall  return the excess  funds to the
Eligible  Agency  within a reasonable  time without  interest.  However,  if the
Eligible Agency is not a participant listed on the Enrollment Form or if further
reduction of funds is necessary to meet the maximum  amount,  the Company  shall
make a pro-rata  reduction to each insurance agent listed on the Enrollment Form
and return the excess funds within a reasonable time without interest.

Purchase of Shares
- ------------------
All lump sum  contributions  made within an  Enrollment  Period shall be used to
automatically  purchase Common Stock on the Purchase Date immediately  following
the Enrollment Period. "Purchase Date" shall mean April 15th and October 15th of
each year or the next business day thereafter.

The Common  Stock will be  purchased by Harris  directly  from the Company.  The
purchase  price  shall be an amount  equal to ninety  percent  (90%) of the Fair
Market  Value of the shares of Common  Stock on the day the Plan  purchases  the
stock.  "Fair  Market  Value" of a share of Common Stock shall be the average of
the  highest  and lowest  price of the traded  shares as  reported by The Nasdaq
Stock  Market on the Purchase  Date.  The number of shares of Common Stock to be
purchased  pursuant to a participant's  election shall be determined by dividing
the  participant's  total  payments by ninety  percent  (90%) of the Fair Market
Value of a share of Common  Stock on the Purchase  Date.  The number may include
both whole and fractional shares.

Reports to Participants
- -----------------------
A participant  will receive a quarterly  statement  showing the amount invested,
the purchase price, the number of shares purchased or withdrawn, the shares held
by Harris for the participant, and other information for each transaction during
the year.  Each  participant is responsible  for retaining  these  statements in
order to  establish  the cost basis of shares  purchased  under the Plan for tax
purposes.  Current duplicate statements will be available from Harris. A fee may
be charged by Harris for duplicate  statements  relating to previous  years,  if
available.

Each participant will receive the same  communications sent to all other holders
of shares of Common Stock,  including the Company's quarterly reports and annual
report to shareholders,  a notice of the annual meeting and  accompanying  proxy
statement.  All notices,  statements,  and reports from Harris to a  participant
will be  addressed  to the  participant  at the latest  address  of record  with
Harris.  Therefore,  participants should promptly notify Harris of any change of
address.

Shareholder Rights
- ------------------
Other than by will or by the laws of descent and distribution, a participant may
not assign, transfer, or pledge their rights to purchase Common Stock under this
Plan. A participant  under the Plan shall have no rights as a  stockholder  with
respect to any  shares  until the  Purchase  Date.  On the  Purchase  Date,  the
participant shall be the beneficial owner and have the right to vote and receive
dividends  on  such  shares  and  to  enroll  them  in  the  Company's  Dividend
Reinvestment  and Stock Purchase Plan ("DRP").  A participant must designate the
DRP election on the Enrollment Form in order to reinvest the dividends.

<PAGE>
                                       7

In the event of a stock split or reverse split, recapitalization, combination or
exchange  of shares,  stock  dividend,  reorganization,  merger,  consolidation,
combination, or exchange of shares, or other capital change affecting the common
stock of the Company, the shares held by Harris for a participant's Plan account
would be entitled to the same rights as other Common Stock holders.

A  participant  may obtain  copies of the Company's  annual  reports,  quarterly
reports,  description of common stock, and other such documents that the Company
is required to file with the Securities and Exchange Commission. These documents
are  incorporated  by  reference  into the  prospectus  document.  Copies can be
obtained  without  charge,  and written or oral  requests  should be made to the
ALLIED Group,  Inc., Attn:  Stockholder  Services,  701 5th Ave., Des Moines, IA
50391-2000 (515) 280-4211.

Certificates for Shares
- -----------------------
Accounts in the Plan will be maintained in the name of the participant listed on
the Enrollment  Form,  whether it be the Eligible Agency or an insurance  agent.
Accordingly,  certificates when issued for full shares will be registered in the
name of the participant.

A  participant  may not obtain  stock  certificates  for shares of Common  Stock
purchased  pursuant to the Plan until a period of one (1) year has lapsed  since
the Purchase Date of the shares of Common Stock. To obtain certificates,  a form
will need to be completed and returned to the Company. Upon processing the form,
certificates  will be issued  for whole  shares of Common  Stock  only,  and any
fractional shares will remain in the participant's  Plan account and be added to
other fractional  shares in such  participant's  account.  For issuance of stock
certificates upon withdrawal from the Plan, see "Withdrawal from the Plan".

Notwithstanding  the  foregoing,  in the  event a  participant  makes a  written
request  to the  Company  that a  certificate  be issued  for  shares  that were
purchased less than a year ago and the  participant  provides the Company with a
reason for such  request,  the Company may, in its sole  discretion,  issue such
shares  in  certificate  form,  but  the  participant  shall  be  ineligible  to
participate  in the Plan for a year from the date of the  request for such stock
certificates.

Withdrawal from the Plan
- ------------------------
A participant may withdraw from the Plan at any time by giving written notice to
the  Company.  At the time of  withdrawal,  any amount of cash  credited  to the
participant's  Plan account  (less any amounts  which have been used to purchase
shares) will be refunded in cash without interest.  If a participant  withdraws,
such  participant  may not enroll  for  participation  until  after one year has
expired.

An Eligible Agency which  terminates as an ALLIED agency shall be deemed to have
withdrawn on the date of agency  termination.  An Eligible  Agency that has been
given a notice of cancellation of its ALLIED agency agreement shall be deemed to
have  automatically  withdrawn  from the Plan as of the  date of the  notice  of
cancellation.  All  insurance  agents with such  Eligible  Agency  shall also be
deemed to have  withdrawn  from the Plan as of the earlier of the date of agency
termination or the date of the notice of cancellation. Notice of cancellation of
the  appointment  of an ALLIED  insurance  agent  shall be  deemed an  automatic
withdrawal of such insurance agent as a participant as of the date of the notice
of cancellation.

If a participant  has withdrawn from the Plan and requests a stock  certificate,
the participant will receive a stock  certificate  representing all of the whole
shares in the  participant's  account that were  purchased more than a year ago.
Once a year has lapsed since the Purchase Date of the remaining  shares, a stock
certificate  will be  automatically  issued for the remaining  shares.  Upon the
issuance of a stock  certificate which represents all of the whole shares in the
participant's  account, any fractional shares will automatically be converted to
cash.

Notwithstanding  the  foregoing,  in the  event a  participant  makes a  written
request  to the  Company  that a  certificate  be issued  for  shares  that were
purchased less than a year ago and the  participant  provides the Company with a
reason for such  request,  the Company may, in its sole  discretion,  issue such
shares  in  certificate  form,  but  the  participant  shall  be  ineligible  to
participate  in the Plan for a year from the date of the  request for such stock
certificates.

Certain Federal Tax Consequences of Participation in the Plan
- -------------------------------------------------------------
The  following  is a summary  of certain  federal  income  tax  consequences  of
participating in the Plan. The tax consequences to a particular  participant may
vary on account of individual  circumstances.  A participant should consult with
the  participant's  tax  advisor  for  advice  applicable  to the  participant's
particular situation.

<PAGE>
                                       8

The 10%  difference  between the Fair Market Value of the shares of Common Stock
and the amount that is paid by the  participant to purchase the shares of Common
Stock is realized as taxable  income at the time the purchase of Common Stock is
made under the Plan. A participant  will receive a Form 1099 for 10% of the Fair
Market Value of the shares purchased.  The Company is entitled to a deduction at
the same time in a corresponding amount.

A participant will not realize any taxable income when the participant  receives
certificates  for whole shares credited to the  participant's  account.  Gain or
loss will be recognized by the participant when the participant sells such whole
shares and will be recognized by a participant  when a fractional share credited
to the participant's account is sold pursuant to the terms of the Plan.

Source of Shares
- ----------------
Subject  to  adjustment  as  provided  for  herein,  the total  number of shares
available under the Plan shall be five hundred thousand (500,000).  These shares
shall  be  authorized  but  unissued  shares.   In  the  event  of  any  merger,
reorganization, consolidation,  recapitalization, separation, liquidation, stock
dividend,  split-up,  share  combination,  or  other  change  in  the  corporate
structure of the Company affecting the shares,  such adjustment shall be made in
the number and class of shares which may be delivered  under the Plan and in the
number and class of shares subject to outstanding elections made under the Plan,
as may be determined to be appropriate and equitable  (pro-rata) by the Board of
Directors  of the  Company,  in its sole  discretion,  to  prevent  dilution  or
enlargement of rights.

Other Information
- -----------------
        Change or Termination of the Plan
        ---------------------------------
The Board of  Directors  of the  Company  may at any time and from time to time,
alter, amend, suspend, or terminate the Plan in whole or in part.

The Board of Directors of the Company shall have full power except as limited by
law, the Articles of Incorporation,  or Bylaws of the Company and subject to the
provisions  herein, to construe and interpret the Plan and to establish,  amend,
or waive rules and regulations for the Plan's administration. All determinations
and decisions  made by the Board of Directors  pursuant to the provisions of the
Plan shall be final,  conclusive,  and  binding on all  persons,  including  the
Company, its stockholders,  Eligible Agencies,  participants,  and their estates
and beneficiaries.

In the event any  provision of the Plan shall be held illegal or invalid for any
reason, the illegality or invalidity shall not affect the remaining parts of the
Plan,  and the Plan shall be construed and enforced as if the illegal or invalid
provision had not been included.

        Governing Law
        -------------
The Plan shall be construed,  administered,  and governed in all respects  under
the laws of the State of Iowa.


                                 USE OF PROCEEDS

The Company is unable to predict the number of shares of Common  Stock that will
ultimately be sold under the Plan, the prices at which such shares will be sold,
or the number of such shares that will be sold by the Company from the Company's
authorized but unissued  shares of Common Stock.  Therefore,  the Company cannot
estimate the amount of proceeds to be received from the sale of such shares. The
proceeds  of such sales will be added to the  general  funds of the  Company and
will be used for  working  capital,  capital  expenditures,  and  other  general
corporate purposes.

                          DESCRIPTION OF CAPITAL STOCK


The Company is authorized to issue 7,500,000 shares of preferred stock,  without
par value,  and  40,000,000  shares of Common  Stock,  without par value.  As of
December 30, 1996, the Company had issued and  outstanding  1,827,222  shares of
6-3/4% Series  Preferred  Stock and 20,355,266  shares of Common Stock,  held of
record by approximately 1,000 shareholders.

<PAGE>
                                       9

The holder of the outstanding  6-3/4% Series Preferred Stock is entitled to vote
on all matters  submitted  to a vote of the  holders of the Common  Stock of the
Company,  voting  together  with the holders of Common Stock as one class.  Each
share of 6-3/4% Series  Preferred  Stock is entitled to 2.25 votes for every one
share,  subject to  anti-dilution  adjustments,  so long as it is held by ALLIED
Mutual  or an  affiliate  or  successor  of ALLIED  Mutual.  The  6-3/4%  Series
Preferred Stock has a cumulative  annual dividend of $1.92375 per share which is
paid on a quarterly  basis,  and it ranks  senior to the Common  Stock as to the
payment of dividends.  In the event of a liquidation of the Company, the holders
of the 6-3/4% Series  Preferred  Stock are entitled to receive  $28.50 per share
plus accrued dividends prior to any distribution to the holders of Common Stock.
The 6-3/4%  Series  Preferred  Stock is  redeemable at any time after five years
from  the  date  of any  assignment  or  transfer  to any  person  who is not an
affiliate or successor of ALLIED Mutual.  Upon any assignment or transfer of the
6-3/4% Series Preferred Stock to any person who is not an affiliate or successor
of ALLIED Mutual,  it ceases to have voting rights.  The 6-3/4% Series Preferred
Stock has no preemptive rights and is not registered or traded.

Holders of Common Stock are entitled to one vote per share, voting together with
the outstanding  6-3/4% Series Preferred Stock as one class on all matters to be
voted on by shareholders including the election of directors. The approval of an
amendment  to the  Company's  Articles of  Incorporation  which would change the
powers,  preferences,  or special  rights of the 6-3/4% Series  Preferred  Stock
would require the  affirmative  vote of a majority of all classes  voting as one
class and the affirmative  vote of a majority of the class  adversely  affected,
voting  separately.  Voting is  noncumulative.  Consequently,  the holders of in
excess  of 50%  of the  combined  voting  power  of the  Common  Stock  and  the
outstanding  preferred stock will be able to elect all the Company's  directors.
Holders of Common Stock are entitled to share ratably on a share-for-share basis
with  respect to  dividends  when,  as and if declared by the Board out of funds
legally  available  therefor,  subject  to the prior  payment  of all  dividends
accrued on the 6-3/4% Series  Preferred  Stock.  The holders of Common Stock are
entitled upon  liquidation of the Company to share ratably on a  share-for-share
basis in the net assets available for distribution,  subject to the prior rights
of any 6-3/4% Series Preferred Stock then outstanding. All outstanding shares of
Common Stock are, and the shares of Common Stock  offered by the Company  hereby
will upon issuance and payment therefor be, fully paid and nonassessable. Shares
of Common Stock are not  redeemable  and have no preemptive or similar rights to
subscribe for additional shares.


                                  LEGAL MATTERS

Certain  legal  matters in  connection  with the sale have been  passed  upon by
Davis, Brown,  Koehn, Shors & Roberts,  P.C., 2500 Financial Center, Des Moines,
Iowa 50309.  Members of the firm of Davis, Brown,  Koehn, Shors & Roberts,  P.C.
own an aggregate of 16,350 shares of Common Stock.


                                     EXPERTS

The  consolidated  financial  statements  and  schedules  of the Company and its
subsidiaries  as of December  31, 1995 and 1994 and for each of the years in the
three-year period ended December 31, 1995,  incorporated by reference herein and
elsewhere in the Registration Statement have been incorporated herein and in the
Registration  Statement  in reliance  upon the reports of KPMG Peat Marwick LLP,
independent certified public accountants,  incorporated by reference herein, and
upon the authority of said firm as experts in accounting and auditing.


                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

Sections  851  and 856 of the  Iowa  Business  Corporation  Act  provide  that a
corporation  has the power to  indemnify  its  directors  and  officers  against
liabilities  and  expenses  incurred  by reason of such  person  serving  in the
capacity of director or officer, if such person has acted in good faith and in a
manner reasonably believed by the individual to be in or not opposed to the best
interests of the corporation,  and in any criminal proceeding if such person had
no  reasonable  cause to believe  the  individual's  conduct was  unlawful.  The
foregoing indemnity provisions  notwithstanding,  in the case of actions brought
by or in the right of the corporation,  no indemnification shall be made to such
director or officer with respect to any matter as to which such  individual  has
been  adjudged to be liable to the  corporation  unless,  and only to the extent
that, the adjudicating court determines that indemnification is proper under the
circumstances.


<PAGE>
                                       10

Article X of Company's Articles of Incorporation provides that the Company shall
indemnify its directors to the fullest  extent  possible under the Iowa Business
Corporation Act. Article 8 of the Company's Bylaws extends the same indemnity to
its officers.  Article X of the Articles also provides that no director shall be
liable to the Company or its stockholders for monetary damages for breach of the
individual's  fiduciary  duty as a director,  except for  liability  (i) for any
breach of the  director's  duty of loyalty to the  Company or its  stockholders,
(ii) for acts or  omissions  not in good  faith  or  which  involve  intentional
misconduct or a knowing violation of law, (iii) for any transaction in which the
director derived an improper personal  benefit,  or (iv) under the Iowa Business
Corporation Act provisions relating to improper distributions.

The Company maintains a directors' and officers'  liability  insurance policy to
insure  against  losses  arising  from claims made  against  its  directors  and
officers, subject to the limitation and conditions as set forth in the policies.

Insofar as indemnification  for liabilities  arising under the Securities Act of
1933 may be permitted to directors, officers, or persons controlling the Company
pursuant  to the  foregoing  provisions,  or  otherwise,  the  Company  has been
informed  that in the opinion of the  Securities  and Exchange  Commission  such
indemnification  is  against  public  policy  as  expressed  in such  Act and is
therefore unenforceable.

<PAGE>
                                       11


==================================================

No  person  has  been   authorized   to  give  any
information  or to  make  any  representation  not
contained  in this  Prospectus  and,  if  given or
made, such information or representation  must not
be relied  upon as having been  authorized  by the
Registrant  or any  Underwriter.  This  Prospectus
does  not   constitute  an  offer  to  sell  or  a
solicitation  of  an  offer  to  buy  any  of  the
securities  offered  hereby  to any  person  or by
anyone in any jurisdiction in which it is unlawful
to make such offer or  solicitation.  Neither  the
delivery  of this  Prospectus  nor any sales  made
hereunder shall, under any  circumstances,  create
any  implication  that the  information  contained
herein is correct as of any date subsequent to the
date hereof.


                  TABLE OF CONTENTS


                                              Page
Available Information.............................
Incorporation of Certain
   Information by Reference.......................
The Company.......................................
Agency Stock Purchase Plan
      Purpose.....................................
      Advantages to Participants..................
      Administration..............................
      Eligibility.................................
      Enrollment Procedures.......................
      Method of Payment and Amount
         of Contribution..........................
      Purchase of Shares..........................
      Reports to Participants.....................
      Shareholder Rights..........................
      Certificates for Shares.....................
      Withdrawal from the Plan....................
      Certain Federal Tax Consequences of
         Participation in the Plan................
      Source of Shares............................
      Other Information
         Change or Termination of the Plan........
         Governing Law............................
Use of Proceeds...................................
Description of Capital Stock
Legal Matters.....................................
Experts  .........................................
Indemnification for Securities
   Act Liabilities................................


==================================================

<PAGE>
                                       12


                                       =========================================



                                                  ALLIED Group, Inc.








                                                        Agency
                                                  Stock Purchase Plan








                                                       Common Stock



                                                           ALLIED
                                                            GROUP




                                                         ----------

                                                         PROSPECTUS

                                                         ----------







                                                        -------, 1997




                                       =========================================



<PAGE>
                                       13


                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

The  following are the  estimated expenses  to be  incurred  by the  Company  in
connection with the offering described in this registration statement.

    Cost of printing                             $1,000.00
    Legal fees, Blue Sky  fees, and expenses      5,000.00
    Accounting                                    1,000.00
                                                 --------- 
    Total                                        $7,000.00

Item 15.  Indemnification of Directors and Officers.

The information  contained in the Prospectus under the caption  "Indemnification
for Securities Act Liabilities" is incorporated by reference herein.

Item 16.  Exhibits.


     5. Opinion of Davis, Brown, Koehn, Shors & Roberts, P.C.,
        regarding legality of 500,000 shares of stock.*

    23. a. Consent of KPMG Peat Marwick LLP, Independent Certified Public
           Accountants*

        b. Consent of Davis, Brown, Koehn, Shors & Roberts, P.C.
           (included in Exhibit 5)

    24. Power of Attorney (included herewith on Signature Page)
 
* Filed herewith.


Item 17.  Undertakings.

     1. The undersigned registrant hereby undertakes:

        a. To file,  during  any period in which offers or sales are being made,
           a post-effective  amendment to this registration statement to include
           any material information with respect to the plan of distribution not
           previously disclosed in  the  registration  statement or any material
           change to such  information in the registration statement.

        b. That,  for  the  purpose of  determining  any  liability  under  the 
           Securities Act of 1933,  each  such  post-effective  amendment  shall
           be  deemed  to be a  new  registration  statement  relating  to  the 
           securities  offered  therein,  and the offering of such securities at
           that  time  shall be  deemed  to be  the  initial  bona fide offering
           thereof.

        c. To remove from registration by means  of a  post-effective  amendment
           any  of the  securities being  registered which  remain unsold at the
           termination of the offering.


     2. The  undersigned  registrant  hereby  undertakes  that,  for purposes of
        determining  any liability under the Securities Act of 1933, each filing
        of the  registrant's  annual report pursuant to Section 13(a) or Section
        15(d) of the  Securities  Exchange Act of 1934 (and,  where  applicable,
        each filing of an employee  benefit  plan's  annual  report  pursuant to
        Section  15(d)  of  the  Securities   Exchange  Act  of  1934)  that  is
        incorporated by reference in the registration  statement shall be deemed
        to be a new registration  statement  relating to the securities  offered
        therein,  and the  offering  of such  securities  at that time  shall be
        deemed to be the initial bona fide offering thereof.


     3. The undersigned  registrant  hereby undertakes to deliver or cause to be
        delivered with the prospectus,  to each person to whom the prospectus is
        sent or given,  the latest  annual  report to security  holders  that is
        incorporated  by reference in the prospectus  and furnished  pursuant to
        and  meeting  the  requirements  of Rule 14a-3 or Rule  14c-3  under the
        Securities   Exchange  Act  of  1934;   and,  where  interim   financial
        information  required to be presented by Article 3 or Regulation S-X are
        not set forth in the prospectus, to deliver, or cause to be delivered to
        each  person  to  whom  the  prospectus  is sent or  given,  the  latest
        quarterly  report that is specifically  incorporated by reference in the
        prospectus to provide such interim financial information.



<PAGE>
                                       14


                                   SIGNATURES


     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in the City of Des Moines, State of Iowa, on December 31, 1996.

                               ALLIED Group, Inc.

                               By:/s/ Jamie H. Shaffer
                                  ------------------------------------------ 
                                      Jamie H. Shaffer, President (Financial)
                                                        and Treasurer


     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated.  Each person whose signature appears below
hereby authorizes each of Jamie H. Shaffer and George T. Oleson, with full power
of substitution, to execute in the name of such person and to file any amendment
or post-effective  amendment to this Registration  Statement making such changes
in this Registration Statement as the Registrant deems appropriate, and appoints
each of Jamie H. Shaffer and George T. Oleson,  with full power of substitution,
attorney-in  fact to sign  and to file  any such  amendment  and  post-effective
amendment to this Registration Statement.

       Signature                     Title                          Date
       ---------                     -----                          ----    
                            
 /s/ Douglas L. Andersen      President (Property-             December 31, 1996
 -----------------------       Casualty) (Principal
 Douglas L. Andersen           Executive Officer)

 /s/ Jamie H. Shaffer         President (Financial)            December 31, 1996
 -----------------------       and Treasurer 
 Jamie H. Shaffer              (Principal Executive
                               Officer and Principal
                               Accounting Officer)

 /s/ John E. Evans            Chairman and Director            December 31, 1996
 -----------------------
 John E. Evans

 /s/ James W. Callison        Director                         December 31, 1996
 -----------------------  
 James W. Callison

 /s/ Harold S. Carpenter      Director                         December 31, 1996
 -----------------------
 Harold S. Carpenter
 
 /s/ Charles I. Colby         Director                         December 31, 1996
 -----------------------
 Charles I. Colby

 /s/ Harold S. Evans          Director                         December 31, 1996
 -----------------------
 Harold S. Evans

 /s/Richard O. Jacobson       Director                         December 31, 1996
 -----------------------
 Richard O. Jacobson

 /s/John P. Taylor            Director                         December 31, 1996
 -----------------------
 John P. Taylor

 /s/William E. Timmons        Director                         December 31, 1996
 -----------------------
 William E. Timmons

 /s/Donald S. Willis          Director                         December 31, 1996
 -----------------------
 Donald S. Willis


<PAGE>
                                       15


                                 EXHIBIT INDEX



                                                            Consecutive
          Exhibit                                           Page Number
          -------                                           -----------    

 5.       Opinion of Davis, Brown, Koehn, Shors             16
          & Roberts, P.C.

23.  (a)  Consent of KPMG Peat Marwick LLP,                 17
          Independent Certified Public
          Accountants.

     (b)  Consent of Davis, Brown,                          
          Koehn, Shors & Roberts,
          P.C. (included in Exhibit 5)

24.  Power of Attorney (included herewith on
     Signature Page)

<PAGE>


<PAGE>
                                       16

                                                                    Exhibit 5


January 2, 1997



ALLIED Group, Inc.
701 5th Avenue
Des Moines, IA  50391-2000


Ladies and Gentlemen:

         ALLIED Group,  Inc., an Iowa corporation  (the "Company"),  is filing a
Registration  Statement  (the  "Registration  Statement")  on Form S-3 under the
Securities Act of 1933 (the "Act") in connection with the proposed sale of up to
500,000 shares of Common Stock, no par value, of the Company (the "ALLIED Common
Shares")   pursuant  to  the  Agency  Stock   Purchase  Plan  described  in  the
Registration Statement.

         As counsel to the Company,  we have examined the corporate  proceedings
and such other  legal  matters as we deemed  relevant to the  authorization  and
issuance of the ALLIED  Common  Shares  covered by the  Registration  Statement.
Based on such  examination,  it is our opinion that the ALLIED Common Shares are
duly  authorized,  and when  issued and paid for in  accordance  with the Agency
Stock Purchase Plan  described in the  Registration  Statement,  will be legally
issued, fully paid and nonassessable.

         We do not find it  necessary  for the  purpose  of this  opinion,  and,
accordingly,  do not purport to cover herein,  the application of the "Blue Sky"
or  securities  laws of various  states to offers or sales of the ALLIED  Common
Shares.

         We hereby  consent  to the  filing of this  opinion as Exhibit 5 to the
Registration  Statement  and to the  references  therein  to our  firm  in  such
Registration  Statement.  In giving this consent,  we do not concede that we are
experts within the meaning of the Act or the rules and  regulations  thereunder,
or that this consent is required by Section 7 of the Act.

Very truly yours,


DAVIS, BROWN, KOEHN, SHORS & ROBERTS, P.C

/s/ Donald J. Brown

Donald J. Brown
<PAGE>


<PAGE>
                                       17


                                                                   Exhibit 23(a)



       CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

The Board of Directors
ALLIED Group, Inc.:

We consent to the use of our reports incorporated herein by reference and to the
reference to our firm under the heading "Experts" in the prospectus.


                                                    /s/ KPMG Peat Marwick LLP
                                                        KPMG Peat Marwick LLP

Des Moines, Iowa
December 31, 1996

<PAGE>


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