PINNACLE SYSTEMS INC
10-Q, 1997-05-12
PHOTOGRAPHIC EQUIPMENT & SUPPLIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

[X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
      EXCHANGE ACT OF 1934

                 For the quarterly period ended March 28, 1997

                                      OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
      EXCHANGE ACT OF 1934

             For the transition period from __________ to __________

                           Commission File No. 0-24784


                            PINNACLE SYSTEMS, INC.
                            ----------------------
             (Exact name of Registrant as specified in its charter)

          California                                          94-3003809
- -------------------------------                          -------------------
(State or other jurisdiction of                           (I.R.S. Employer
incorporation or organization)                           Identification No.)
                                                        


          280 N. Bernardo Ave.
         Mountain View, California                              94043
- ----------------------------------------                     -----------
(Address of principal executive offices)                     (Zip Code)

                                 (415) 526-1600
              ----------------------------------------------------
              (Registrant's telephone number, including area code)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.   Yes  X    No
                                         ---      ---

The  number  of  shares of common  stock  outstanding  as of March 28,  1997 was
7,234,819.

<PAGE>



                     PINNACLE SYSTEMS, INC. AND SUBSIDIARIES

                                      INDEX


PART I - FINANCIAL INFORMATION

         ITEM 1 - Condensed consolidated financial statements

                    Condensed consolidated balance sheets -
                       March 31, 1997 and June 30, 1996                        3

                    Condensed consolidated statements of operations -
                       three months and nine months ended
                       March 31, 1997 and 1996                                 4

                    Condensed consolidated statements of cash flows -
                       nine months ended March 31, 1997 and 1996               5

                    Notes to condensed consolidated financial statements       6

          ITEM 2 - Management's Discussion and Analysis of Financial
                       Condition and Results of Operations                     8


PART II - OTHER INFORMATION

          ITEM 6 - Exhibits and Reports on Form 8-K                           12

                    Signatures                                                13


<PAGE>

PART 1 - FINANCIAL INFORMATION
Item 1. Financial Statements

                    PINNACLE SYSTEMS, INC. AND SUBSIDIIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                 (In thousands)



                                                           March 31,    June 30,
                                                              1997        1996
                                                            -------     -------

                                 Assets

Current assets:
      Cash and cash equivalents                             $36,299     $27,846
      Marketable securities                                  19,286      29,315
      Accounts receivable, less allowance for doubtful
         accounts and returns of $1,526 and $840 as of
         March 31, 1997 and June 30, 1996, respectively       6,212       7,526
      Inventories                                             4,503       9,611
      Deferred taxes                                             --       2,091
      Prepaid expenses                                          359         311
                                                            -------     -------
                  Total current assets                       66,659      76,700


Property and equipment, net                                   4,388       2,204
Marketable securities                                            --       3,973
Deferred taxes                                                   --       1,154
Other assets                                                    617         530
                                                            -------     -------
                                                            $71,664     $84,561
                                                            =======     =======

                  Liabilities and Shareholders' Equity

Current liabilities:
      Accounts payable                                       $1,978     $ 1,495
      Accrued expenses                                        2,462       2,621
      Deferred revenue                                          250         247
                                                            -------     -------
                  Total current liabilities                   4,690       4,363
                                                            -------     -------

Commitments

Shareholders' equity:
      Common stock; authorized 15,000 shares; 7,235 and
         7,468 issued and outstanding as of March 31, 1997,
         and June 30, 1996, respectively                     74,715      77,902
      Deferred compensation, net                                (19)        (34)
      Retained earnings (deficit)                            (7,722)      2,330
                                                            -------    --------
                  Total shareholders' equity                 66,974      80,198
                                                            -------    --------
                                                            $71,664    $ 84,561
                                                            =======    ========

See accompanying notes to condensed consolidated financial statements.

                                       3

<PAGE>

<TABLE>
                     PINNACLE SYSTEMS, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                      (In thousands, except per share data)


<CAPTION>
                                                             Three                  Nine
                                                          Months Ended           Months Ended
                                                         March 31, 1997         March 31, 1997
                                                     -------------------    --------------------
                                                      1997        1996        1997        1996
                                                     -------     -------    --------     -------

<S>                                                  <C>         <C>        <C>          <C>    
Net sales                                            $ 8,265     $12,766    $ 25,052     $33,932
Cost of sales                                          4,709       6,574      18,033      17,524
                                                     -------     -------    --------     -------

            Gross profit                               3,556       6,192       7,019      16,408
                                                     -------     -------    --------     -------

Operating expenses:
   Engineering and product development                 1,894       1,396       5,739       3,607
   Sales and marketing                                 3,077       2,369       8,285       6,424
   General and administrative                            623         607       2,813       1,657
                                                     -------     -------    --------     -------

            Total operating expenses                   5,594       4,372      16,837      11,688
                                                     -------     -------    --------     -------

            Operating income (loss)                   (2,038)      1,820      (9,818)      4,720

Interest income, net                                     719         879       2,211       2,487
                                                     -------     -------    --------     -------

            Income (loss) before income taxes         (1,319)      2,699      (7,607)      7,207

Income tax expense                                         --        877       2,445       2,390
                                                     --------    -------    --------     -------

             Net income (loss)                       $(1,319)    $ 1,822    $(10,052)    $ 4,817
                                                     =======     =======    ========     =======

Net income (loss) per share                          $  (.18)    $   .23    $  (1.35)    $   .62
                                                     =======     =======    ========     =======

Shares used to compute net income (loss) per share     7,353       7,894       7,444       7,725
                                                     =======     =======    ========     =======

<FN>
See accompanying notes to condensed sonsolidated financial statements.
</FN>
</TABLE>

                                       4

<PAGE>

<TABLE>
                     PINNACLE SYSTEMS, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (In thousands)

<CAPTION>
                                                                     Nine Months Ended March 31,
                                                                     ---------------------------
                                                                          1997        1996
                                                                          ----        ----

<S>                                                                    <C>         <C>     
Cash flows from operating activities:
  Net income (loss)                                                    $(10,052)   $  4,817
  Adjustments to reconcile net income (loss) to net cash provided by
    operating activities:
    Depreciation and amortization                                         1,080         474
    Increase of valuation allowance on deferred tax assets                3,245        --
    Tax benefit from exercise of common stock options                      --         2,041
    Loss on disposal of property and equipment                              448        --
    Changes in operating assets and liabilities:
       Accounts receivable                                                1,314      (2,182)
       Inventories                                                        5,108      (5,383)
       Accounts payable                                                     483       1,411
       Accrued expenses                                                    (159)        865
       Other                                                               (267)       (344)
                                                                       --------    --------

          Net cash provided by operating activities                       1,200       1,699
                                                                       --------    --------

Cash flows investing activities:
  Purchases of property and equipment                                    (3,562)     (1,322)
  Purchase of marketable securities                                     (14,906)    (33,360)
  Proceeds from maturity of marketable securities                        28,908       7,000
                                                                       --------    --------

          Net cash provided by (used in) investing activities            10,440     (27,682)
                                                                       --------    --------

Cash flow from financing activities:
   Purchase of common stock                                              (3,627)        -- 
   Proceeds from issuance of common stock                                   440      44,443
                                                                       --------    --------

           Net cash provided by (used in) financing activities           (3,187)     44,443
                                                                       --------    --------

Net increase in cash and cash equivalents                                 8,453      18,460
Cash and cash equivalents at beginning of period                         27,846      12,626
                                                                       --------    --------

Cash and cash equivalents at end of period                             $ 36,299    $ 31,086
                                                                       ========    ========

Supplemental disclosures of cash paid during the period for:
      Interest                                                         $     10    $      8
                                                                       ========    ========

      Income taxes                                                     $    445    $     87
                                                                       ========    ========

<FN>

See accompanying notes to condensed sonsolidated financial statements.
</FN>
</TABLE>

                                        5

<PAGE>

                     PINNACLE SYSTEMS, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 (In thousands)

1.       General

The  accompanying  financial  statements  have been prepared in conformity  with
generally  accepted  accounting  principles.  However,  certain  information  or
footnote  disclosures  normally  included in  financial  statements  prepared in
accordance with generally accepted accounting  principles have been condensed or
omitted  pursuant to the rules and  regulations  of the  Securities and Exchange
Commission.  The  information  furnished in this report reflects all adjustments
which,  in the opinion of management,  are necessary for a fair statement of the
consolidated financial position,  results of operations and cash flows as of and
for the interim periods. Such adjustments consist of items of a normal recurring
nature. The condensed  consolidated  financial statements included herein should
be read in  conjunction  with the  consolidated  financial  statements and notes
thereto,  which include information as to significant  accounting policies,  for
the fiscal year ended June 30, 1996 included in the  Company's  Annual Report on
Form 10-K as filed with the Securities and Exchange  Commission on September 17,
1996.  Results of operations for interim periods are not necessarily  indicative
of results for the full year.

2.       Significant Accounting Policies

Fiscal Year

Pinnacle  Systems,  Inc. and its subsidiaries  (the Company) reports on a fiscal
year which ends on June 30. The Company's first three fiscal quarters end on the
last  Friday  in  September,   December,  and  March.  For  financial  statement
presentation,  the Company has  indicated  its fiscal  quarters as ending on the
month-end.

Net Income Per Share

Net income per share is computed  using the  weighted  average  number of common
shares and dilutive  common  stock  equivalents  outstanding  using the treasury
stock method.

The Financial  Accounting Standards Board recently issued Statement of Financial
Accounting  Standards  No. 128,  "Earnings Per Share." SFAS No. 128 requires the
presentation of basic earnings per share ("EPS") and, for companies with complex
capital  structures (or  potentially  dilutive  securities,  such as convertible
debt,  options and warrants),  diluted EPS. SFAS No. 128 is effective for annual
and interim  periods  ending after  December  31, 1997.  The Company has not yet
determined the impact of adopting SFAS No. 128.

3.       Financial Instruments

Debt  securities  that the Company has both the  positive  intent and ability to
hold  to  maturity  are  carried  at  amortized  cost.  Presently,  the  Company
classifies all debt securities as held-to-maturity and carries them at amortized
cost.  Interest  income is recorded using an effective  interest rate,  with the
associated premium or discount amortized to "Interest income."

The fair value of marketable securities is substantially equal to their carrying
value as of March 31, 1997. All investments at March 31, 1997 were classified as
held-to-maturity. Such investments mature through December 1997.

4.       Inventories

A summary of inventories follows:

                                               March 31,              June 30,
                                                 1997                   1996
                                               -------                --------
Raw materials                                  $2,966                 $ 7,695
Work in process                                   912                     405
Finished goods                                    625                   1,511
                                               ------                 -------
                                               $4,503                 $ 9,611
                                               ======                 =======

Raw  materials  inventory  represents   purchased   materials,   components  and
assemblies,  including  fully  assembled  circuit boards  purchased from outside
vendors.

                                       6

<PAGE>

5.       Customers and Credit Concentrations

During the three and nine months  ended March 31,  1997,  Avid  Technology  Inc.
accounted  for  approximately  30.5%  and  26.6%,  respectively,  of net  sales,
compared to 46.4% and 42.8% for the comparable periods ending March 31, 1996. No
other customer accounted for more than 10% of sales.

Avid Technology  Inc.  accounted for  approximately  35.1% and 36.7% of accounts
receivable  at March 31, 1997 and June 30, 1996,  respectively.  

6.       Related Parties

The Company and Bell  Microproducts  Inc.  ("Bell")  are parties to an agreement
("the Agreement") under which value-added turnkey services are performed by Bell
on behalf  of the  Company.  Pursuant  to the  Agreement,  Bell  builds  certain
products in  accordance  with the  Company's  specifications.  A director of the
Company is also a director of Bell. During the three months ended March 31, 1997
and  1996,   the  Company   purchased   materials   totaling  $392  and  $5,643,
respectively,  from Bell pursuant to the Agreement. During the nine months ended
March 31, 1997 and 1996, the Company  purchased  materials  totaling  $3,313 and
$13,627, respectively from Bell pursuant to the Agreement.


                                       7

<PAGE>

Item 2.      Management's Discussion and Analysis of
             Financial Condition and Results of Operations

Certain Forward-Looking Information

         Certain  statements in this  Management's  Discussions and Analysis are
forward-looking  statements  based on current  expectations,  and entail various
risks and  uncertainties  that could cause actual  results to differ  materially
from  those  expressed  in  such  forward-looking  statements.  Such  risks  and
uncertainties are set forth below under "Overview" and "Significant Fluctuations
in Future Operating Results." These forward-looking  statements include the last
sentences  of  the  paragraphs   below  relating  to  "Engineering  and  Product
Development," "Sales and Marketing" and "Income Tax Expense," and the statements
below in the last  sentence in the second  paragraph,  the last  sentence in the
third paragraph, the last sentence in the sixth paragraph, the fifth sentence in
the seventh paragraph, the fifth and last sentences in the eighth paragraph, the
sixth and seventh  sentences  in the ninth  paragraph,  and all of the  eleventh
paragraph under "Overview," among others.

Overview

         The  Company   designs,   manufactures,   markets  and  supports  video
post-production tools for high quality real time video processing. The Company's
products  are  used to  perform  a  variety  of  video  manipulation  functions,
including  the  addition  of special  effects,  graphics  and titles to multiple
streams  of live or  previously  recorded  video  material.  From the  Company's
inception in 1986 until 1994,  substantially all of the Company's  revenues were
derived from the sale of products into the traditional video market.

         With the  introduction of Alladin in June 1994, the Company began sales
into the desktop video market.  The Alladin  product  family  provides real time
digital video manipulation  capabilities for the desktop video market. Since the
introduction of Alladin,  the Company's sales have been largely dependent on the
success of the Alladin. Alladin sales represented  approximately 45.7% and 74.2%
of net  sales  for the  three  month  periods  ended  March  31,  1997 and 1996,
respectively.  Alladin sales  represented  approximately  46.6% and 72.1% of net
sales for the nine month  periods  ended March 31, 1997 and 1996,  respectively.
Since the introduction of Alladin,  the company has expanded the desktop product
line to include other desktop products,  and expanded the company's  traditional
and consumer product lines. As a result of new products  introductions,  and the
transition  of Original  Equipment  Manufacturers  (OEMs) from  Alladin to newer
desktop  products,  sales of Alladin are expected to decline as a percentage  of
total company sales.

         In June 1996,  the  Company  commenced  shipment  of Genie,  the second
desktop  video  family  product.  The  Company  is  highly  dependent  upon  the
successful market acceptance, distribution and sale of Genie to increase revenue
and   profitability  in  the  future.   Sales  of  Genie  products   represented
approximately  11.0% and 17.6% of net sales for the three and nine months  ended
March 31, 1997, respectively. Sales of Genie will be dependent on the successful
integration of Genie by various OEMs into their non-linear editing products. The
timing and  success in which Genie is  integrated  into  non-linear  OEM systems
could adversely affect the Company's  business,  operating results and financial
condition,  particularly on a quarterly basis. In particular, the integration of
Genie into several OEMs has been slower than  anticipated and has led to a sales
and profitability level below  expectations.  The Company believes that sales of
Genie to OEMs will increase beginning in the quarter ending June 30, 1997.

         In June 1996, the Company acquired the Video Director product line from
Gold Disk, Inc.  VideoDirector is low-cost video software package sold primarily
to home video enthusiasts.  Pinnacle intends to develop a new family of consumer
products  that  combine  a subset  of its  video  manipulation  technology  with
VideoDirector   technology   to  enable   home  video   enthusiasts   to  create
professional-looking  video content. The Company commenced shipment of the first
such follow-on product,  VideoDirector Studio 200, in February 1997. The Company
is highly dependent upon the successful market acceptance, distribution and sale
of this product to increase revenue and  profitability  in the future.  Sales of
VideoDirector family products  represented  approximately 19.2% and 11.7% of net
sales for the three and nine months ended March 31, 1997. As is typical with any
new product  introduction,  quality and  reliability  problems may arise and any
such  problems  could result in reduced  bookings,  manufacturing  rework costs,
delays in collecting accounts receivable,  additional service warranty costs and
a limitation  on market  acceptance  of the product.  Any delay in the Company's
ability to  manufacture  and ship  VideoDirector  Studio 200 and the  failure of
VideoDirector  Studio 200 to gain market  acceptance  could adversely affect the
Company's business, operating results and financial condition, particularly on a
quarterly basis.

         The sources of competition  for home video market  products are not yet
well defined. The Company expects that existing computer software  manufacturers
and new market entrants will develop new products that may compete directly with
the Video Director derivative  products.  Increased  competition could result in
lower  prices,  margins  and market  share  than are  currently  anticipated  in
designing and developing  these  products.  In addition,  the Company expects to
expend  

                                       8

<PAGE>

considerable  resources  to  introduce  and promote  products in this home video
market  category.  There can be no  assurance  that the Company  will be able to
compete  successfully  against current and future  competitors in the home video
markets,  and to the extent the Company is not successful with the  development,
introduction  and  sale  of  products  in this  market  segment,  the  Company's
business, operating results and financial condition could be adversely affected.

         The  Company has been  highly  dependent  on sales of Alladin and Genie
products through OEM's, in particular Avid Technology,  Inc.  ("Avid") and Media
100, Inc. ("Media 100"). Sales to Avid declined  significantly from the year ago
period, and accounted for approximately  30.5% and 46.4% of net sales during the
three months ended March 31, 1997 and 1996, respectively.  Though sales to Media
100 were  nominal this  quarter,  the company has signed an OEM  agreement  with
Media 100 and  expects  that sales to Media 100 will be an  important  source of
revenues in future quarters.

         This  concentration of net sales to a few OEM's subjects the Company to
a number of risks,  in particular the risk that its operating  results will vary
on a quarter to quarter basis as a result of variations in the ordering patterns
of the OEM customers. Variations in the timing of revenues can cause significant
fluctuations  in  quarterly  results of  operations.  The  Company's  results of
operations  have in the past and  could in the  future be  materially  adversely
affected by the failure of anticipated orders to materialize and by deferrals or
cancellations  of  orders  as  a  result  of  changes  in  Avid  and  Media  100
requirements.  For example,  although sales to Avid have increased  sequentially
for the quarter ended March 31, 1997,  sales to Avid decreased  sequentially for
the quarters ended June 30, September 30, and December 31, 1996  contributing to
the overall  decline in net sales for the  Company  during  those same  periods.
Although there can be no assurance, the Company currently believes that sales to
Avid in the quarter  ending June 30, 1997 will  increase as compared to sales to
Avid in the quarter ended March 31, 1997.  However,  if the Company were to lose
Avid or Media 100 as a  customer,  or if orders  from  these  customers  were to
decrease,  the Company's  business,  operating  results and financial  condition
would be materially adversely affected. See "Results of Operations-Net Sales."

         In April 1997, the Company announced  DVExtreme and Lightning,  two new
Windows  NT based  products  designed  to serve the  traditional  video  market.
DVEtreme is a Windows-NT based real time 3D digital video effects system,  which
will allow users to produce unique real time video effects using  Pinnacle's new
ParticalFX and Painterly FX effects technology. It uses three video manipulation
channels,  each with full linear  key,  and ten-bit  digital  video  processing.
Lightning  is a  Windows-NT  based image  management  system for  broadcast  and
post-production  applications,  with built-in, real-time 3D digital effects. The
Company  currently  expects to initiate  production  shipment  of both  products
during  the  quarter  ending  June  30,  1997.   The  same  market   acceptance,
distribution  and sales risks as  described  for the  VideoDirector  family also
apply to the introduction of DVExtreme and Lightning.  The Company currently has
two  products  designed  to serve  the same  market:  Prizm and  FlashFile.  The
introduction of the DVExtreme and Ligntning is expected to slow or replace sales
of Prizm and FlashFile.

         In  April  1997,  the  Company  purchased  the  Deko  product  line and
technology,  including the TypeDeko product from Digital Graphix.  TypeDeko is a
Windows   NT-based   character   generator   used  for  on-air   broadcast   and
post-production  applications.  TypeDeko,  in  conjunction  with  DVExtreme  and
Lightning furthers Pinnacle's  strategy of offering an interconnected  family of
Windows NT-based video  production  systems.  In addition,  the Company hired 27
employees  from  Digital  Graphix  to  help  support  the  ongoing  development,
marketing  and sales of the Deko product  line.  The Company paid  $5,170,000 in
cash and assumed  liabilities  of  approximately  $1,000,000 to  consummate  the
purchase.  The Company  expects that between  $4,000,000  and  $5,000,000 of the
purchase price will be recorded as in-process  research and  development  charge
during the quarter  ending June 30,  1997.  The  Company  also  expects to incur
expense of between  $300,000 and $400,000 related to the integration of the Deko
product  line.  Such charges and expenses  will  adversely  impact the Company's
results of operations during the quarter.

         The Company distributes and sells its products to end users through the
combination  of  independent   domestic  and   international   dealers,   retail
distributors,  OEMs and, to a lesser  extent,  a direct  sales  force.  Sales to
dealers, distributors and OEMs are generally at a discount to the published list
prices. Generally, products sold to OEMs are integrated into systems sold by the
OEMs to their customers.  The amount of discount, and consequently the Company's
gross profit,  varies  depending on the product and the channel of  distribution
through which it is sold, the volume of product purchased and other factors.  In
the United  States,  the  Company  supports  the sale of desktop  products  with
independent  sales  representatives  that earn  commissions  based on sales into
their region.

         The  Company  anticipates  that an  increase  in OEM Genie  sales,  the
addition of Deko sales, initial sales of DVEtreme and Lightning, and an increase
in Video Director sales,  partially offset by a decrease in older product lines,
will lead to an overall  increase in net sales for the  quarter  ending June 30,
1997 as compared to the quarter  which ended March 31,  1997.  The Company  also
anticipates  that  operating  expenses in the quarter  ending June 30, 1997 will
increase over the prior quarter due to the addition of Deko related engineering,
marketing  and sales  expenses,  as well as increased  marketing and sales costs
associated with the introduction of DVEtreme and Lightning. The Company incurred
an operating loss during the

                                       9

<PAGE>

quarter ended March 31, 1997 which was significantly less than the loss incurred
in the quarter ended December 31, 1996.  Though the Company considers this to be
a favorable trend, the Company considers it likely that excluding the in-process
research and  development  charge an operating loss will also be incurred in the
quarter ending June 30, 1997.

Results of Operations

         Net Sales.  The Company's net sales decreased by 35.3% to $8,265,000 in
the three months March 31, 1997 from  $12,766,000  during the  comparable  three
months in the prior year.  Net sales  decreased by 26.2% to  $25,052,000  in the
nine months ended March 31, 1997 from $33,932,000 in the nine months ended March
31, 1996.  The decrease in both periods was  attributable  to a decline in sales
across all traditional video and desktop products, the most significant of which
was a decline in sales of desktop  products to OEMs,  in particular  Avid.  This
decrease was partially offset by sales of the Company's  consumer products which
were  approximately  $1,600,000 and $2,900,000  during the three and nine months
ended March 31, 1997.  There were no consumer  product sales during the three or
nine  months  ended  March  31,  1996.  Sales  outside  of  North  America  were
approximately  32.8% and 40.0% of net sales in the three  months ended March 31,
1997 and 1996,  respectively  and 37.2% and 37.9% in the nine months ended March
31, 1997 and 1996, respectively.

         Cost of Sales. Cost of sales consists primarily of costs related to the
acquisition of components and subassemblies,  labor and overhead associated with
procurement,  assembly and testing of finished products,  warehousing,  shipping
and warranty  costs.  Gross  profit as a  percentage  of net sales was 43.0% and
48.5% in the three months ended March 31, 1997 and 1996, respectively, and 28.0%
and 48.4 % in the nine months ended March 31, 1997 and 1996,  respectively.  The
decrease in gross profit  percentage for the three month  comparable  periods is
primarily the result of decreased manufacturing overhead absorption due to lower
production  volume and higher  manufacturing  overhead  costs related to the new
facility in Mountain View,  California.  The decrease in gross profit percentage
for the nine month  comparable  periods  is due  primarily  to an a  significant
charge to cost of sales  totaling  $4,021,000  relating  primarily  to inventory
write downs in  connection  with the decline in sales  during the quarter  ended
December 31, 1996.

         Engineering   and   Product   Development.   Engineering   and  product
development  expenses  increased  35.7% to  $1,894,000 in the three months ended
March 31, 1997 from $1,396,000  during the comparable  three months in the prior
year. The Company's engineering and product development expenses increased 59.1%
to $5,739,000 in the nine months ended March 31, 1997 from $3,607,000 during the
comparable  nine months in the prior  year.  The  increases  in each period were
primarily   attributable  to  increased  expenditures  in  connection  with  the
continued  expansion  of the  Company's  engineering  design  teams and  product
development  costs  for  DVExtreme,  Lightning  and  VideoDirector  Studio  200.
Engineering and product  development  expenses as a percentage of net sales were
22.9% and 10.9% during the three months ended March 31, 1997 and 1996, and 22.9%
and 10.6%  during the nine months  ended March 31, 1997 and 1996,  respectively.
The Company expects to continue to allocate significant resources to engineering
and product development efforts,  including the Deko engineering team located in
Paramus, New Jersey.

         Sales and Marketing.  Sales and marketing expenses include compensation
and benefits for sales and marketing personnel,  commissions paid to independent
sales representatives, trade show and advertising expenses and professional fees
for  marketing  services.  Sales and  marketing  expenses  increased by 29.9% to
$3,077,000 in the three months ended March 31, 1997 from  $2,369,000  during the
comparable  three months in the prior year.  The  Company's  sales and marketing
expenses  increased  29.1% to $8,285,000 in the nine months ended March 31, 1997
from $6,424,000  during the comparable nine months in the prior year.  Sales and
marketing as a percentage  of net sales were 37.2% and 18.6% for the three month
periods  ending March 31, 1997 and 1996,  and 33.1% and 18.9% for the nine month
periods ending March 31, 1997 and 1996, respectively.  The increase in sales and
marketing  expenses was  primarily  attributable  to  promotional  costs for the
introduction  of several new  professional  and  consumer  video  products.  The
Company  expects to  continue  to allocate  significant  resources  to sales and
marketing,  particularly  during  the  quarter  ending  June  30,  1997  for two
significant  international  trade shows and the costs  associated with the newly
acquired Deko product line.

         General  and  Administrative.   General  and  administrative   expenses
increased  a 2.6% to  $623,000  in the three  months  ended  March 31, 1997 from
$607,000  during the  comparable  three  months in the prior  year.  General and
administrative  expenditures  increased  69.8% to  $2,813,000 in the nine months
ended March 31, 1997 from  $1,657,000  during the comparable  nine months in the
prior year. As a percentage of net sales,  general and  administrative  expenses
were 7.5% and 4.8%  during the three  months  ended  March 31, 1997 and 1996 and
11.2%  and  4.9%  during  the  nine  months  ended  March  31,  1997  and  1996,
respectively.  Included  in general  and  administrative  expenses  for the nine
months ended March 31, 1997 is approximately  $500,000  relating to the disposal
of leasehold  improvements  and other capital  equipment,  moving costs and rent
overlap  incurred  as a result  of the move to the  Company's  new  facility  in
Mountain View, California.

         Interest Income, Net. Interest income was $719,000 and $879,000 for the
three months ended March 31, 1997 and 1996,  respectively.  Interest  income was
$2,211,000  and  $2,487,000  for the nine months  ended March 31, 1997 and 1996,
respectively.  The  decrease  was  due  to a  decline  in  cash  and  marketable
securities as well as a decline in investment  yields. All of the Company's cash
and marketable  securities have maturities of less than one year. Changes in the
market  interest rates will have an effect on interest income in future periods,
as well as the decrease in cash resulting from the Deko purchase.

         Income Tax Expense.  The Company recorded no provision for income taxes
for the three  months  ended  March 31,  1997  compared to income tax expense of
$877,000  during the same period in 1996.  Income tax expense was $2,445,000 and
$2,390,000  for the nine months  ended  March 31,  1997 and 1996,  

                                       10

<PAGE>

respectively. Included in income tax expense for the nine months ended March 31,
1997 is a charge of $3,245,000  resulting from the  establishment of a valuation
allowance  against  the  Company's  deferred  tax asset.  The  Company  does not
anticipate any tax benefit or expense for the quarter ending June 30, 1997.

Significant Fluctuations in Quarterly Operating Results

         The Company's  quarterly operating results have in the past varied, and
are  expected  to vary  significantly  in the  future as a result of a number of
factors,  including  the timing of  significant  orders  from and  shipments  to
customers, in particular Avid and Media 100, the timing and market acceptance of
new products or technological  advances by the Company and its competitors,  the
mix of  distribution  channels  through which the  Company's  products are sold,
changes in pricing policies by the Company and its competitors,  the accuracy of
resellers'  forecasts of end user  demand,  the ability of the Company to obtain
sufficient  supplies of the major  subassemblies  used in its products  from its
subcontractors,  the  ability of the Company  and its  subcontractors  to obtain
sufficient  supplies  of sole or limited  source  components  for the  Company's
products, and general economic conditions both domestically and internationally.
The  Company's  expense  levels are based,  in part, on its  expectations  as to
future revenue and, as a result, net income would be disproportionately affected
by a reduction in net sales.

The Company experiences significant fluctuations in orders and sales, due mainly
to reduced customer  purchasing activity during the summer months and the timing
of major trade shows, in particular,  the convention of the National Association
of  Broadcasters  (NAB) in April 1997.  The Company  expects that its  operating
results  will  fluctuate  in the future as a result of these and other  factors,
including changes in the rate of sales to OEM customers,  in particular Avid and
Media 100, and the Company's success in developing, introducing and shipping new
products,  in particular  DVExtreme,  Lightning,  Deko and Video Director Studio
200. In April 1997 the Company  purchased  assets and technology  related to the
Deko product line and expects to record an in-process  research and  development
charge of between  $4,000,000 and $5,000,000  during the quarter ending June 30,
1997. Due to these factors and the potential quarterly fluctuations in operating
results, the Company believes that quarter-to-quarter comparisons of its results
of operations  are not  necessarily  meaningful and should not be relied upon as
indicators of future performance.

Liquidity and Capital Resources

         The Company  completed  its initial and follow-on  public  offerings in
November 1994 and July 1995 raising approximately $65.5 million, net of offering
expenses.

         The Company's operating  activities generated cash of $1,200,000 in the
nine months ended March 31, 1997,  compared to $1,699,000 for the same period in
1996.  The cash generated by operating  activities  during the nine months ended
March 31,  1997 was the result of net  decreases  in the  components  of working
capital,  primarily accounts  receivable and inventory,  partially offset by the
net loss of $10,052,000 as adjusted by an increase in the valuation allowance on
deferred tax assets of $3,245,000,  depreciation and amortization of $1,080,000,
and a loss on  disposal of  property  and  equipment  of  $448,000.  The Company
expects  operations  to consume a modest  amount of cash during the three months
ending June 30, 1997 as a result of an anticipated  increase in working  capital
and costs associated with the Deko product line acquisition. See "Overview".

         During the nine months ended March 31, 1997, $3,562,000 was invested in
property and  equipment,  compared to  $1,322,000 in the nine months ended March
31,  1996.  The increase  over the prior year is primarily  related to leasehold
improvements,  furniture and equipment for the new Mountain View  facility.  The
Company  expects to continue to purchase  property and  equipment,  however at a
reduced rate  following  the  completion  of  improvements  to the Mountain View
facility. Such investing will be financed from working capital.

         In January 1997,  the Company's  board of directors  authorized a stock
repurchase  program  pursuant to which the  Company  may  purchase up to 750,000
shares of its common  stock on the open  market.  Through  March 31,  1997,  the
Company had repurchased and retired  approximately  317,000 shares of its common
stock in the open  market at an  average  purchase  price of $11.43  during  the
quarter for a total cost of $3,627,000.

                                       11

<PAGE>

         In  April  1997,  the  Company  purchased  the  Deko  product  line and
technology,  including the TypeDeko  product from Digital  Graphix.  The Company
paid $5,170,000 in cash and assumed  liabilities of approximately  $1,000,000 to
consummate the transaction. See "Overview."

         As of March 31, 1997, the Company had working capital of  approximately
$62.0 million,  including  $36.3 million in cash and cash  equivalents and $19.3
million in marketable  securities.  The Company  believes that the existing cash
and cash  equivalent  balances as well as marketable  securities and anticipated
cash flow from  operations  will be sufficient to support the Company's  working
capital requirements for the foreseeable future.


PART II - OTHER INFORMATION

Item 4.      Submission of Matters to a Vote of Security Holders

              On  April  10,  1997,  the  Company  held  a  Special  Meeting  of
Shareholders  for which it solicited  votes by proxy.  The  following is a brief
description  of the matters  voted upon at the  meeting  and a statement  of the
number of votes cast for and against, and the number of abstentions.  There were
no broker non-votes with respect to this matter.

              1.  To approve an amendment to the 1994  Employee  Stock  Purchase
                  Plan to increase the number of shares of Common Stock reserved
                  for issuance thereunder by 250,000 shares.

                  FOR:  5,515,863      AGAINST:  936,779        ABSTAIN:  6,095

Item 6.      Exhibits and Reports on Form 8-K

            (a)   Exhibits:

                  11.1   Statement of Computation of Net Income (Loss) Per Share
                  27.1   Financial Data Schedule

            (b)   Reports on Form 8-K.  No reports on Form 8-K were filed by the
                  Company during the quarter ended March 31, 1997.


                                       12

<PAGE>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                             PINNACLE SYSTEMS, INC.



Date: May 12, 1997           By:  /s/Mark L. Sanders
                                ------------------------------------------------
                                 Mark L. Sanders
                                 President, Chief Executive Officer and Director

Date: May 12, 1997           By:  /s/Arthur D. Chadwick
                                ------------------------------------------------
                                 Arthur D. Chadwick
                                 Vice President, Finance and Administration and
                                 Chief Financial Officer



                                       13




<TABLE>
                      PINNACLE SYSTEMS, INC. AND SUBSIDIARY
     Exhibit 11.1 - Statement of Computation of Net Income (Loss) Per Share
                     (In thousands, except per share data)



<CAPTION>
                                                            Three                Nine
                                                         Months Ended         Months Ended
                                                           March 31,            March 31,
                                                      -----------------    ------------------
                                                         1997      1996        1997      1996
                                                       
<S>                                                   <C>        <C>       <C>         <C>  
Weighted average shares of common stock outstanding     7,353     7,313       7,444     7,070

Weighted average common stock equivalent shares          --         581        --         655
                                                      -------    ------    --------    ------

Shares used to compute net income (loss) per share      7,353     7,894       7,444     7,725
                                                      =======    ======    ========    ======

Net income (loss) used in per share calculation       $(1,319)   $1,822    $(10,052)   $4,817
                                                      =======    ======    ========    ======

Net income (loss) per share                           $ (0.18)   $ 0.23    $  (1.35)   $ 0.62
                                                      =======    ======    ========    ======
</TABLE>



<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              JUN-30-1997
<PERIOD-START>                                 DEC-28-1996
<PERIOD-END>                                   MAR-28-1997
<CASH>                                         36,299,000
<SECURITIES>                                   19,286,000
<RECEIVABLES>                                   6,212,000
<ALLOWANCES>                                    1,526,000
<INVENTORY>                                     4,503,000
<CURRENT-ASSETS>                               66,659,000
<PP&E>                                          6,024,000
<DEPRECIATION>                                  1,636,000
<TOTAL-ASSETS>                                 71,664,000
<CURRENT-LIABILITIES>                           4,690,000
<BONDS>                                                 0
<COMMON>                                       74,715,000
                                   0
                                             0
<OTHER-SE>                                     (7,741,000)
<TOTAL-LIABILITY-AND-EQUITY>                   71,664,000
<SALES>                                         8,265,000
<TOTAL-REVENUES>                                8,265,000
<CGS>                                           4,709,000
<TOTAL-COSTS>                                   4,709,000
<OTHER-EXPENSES>                                5,594,000
<LOSS-PROVISION>                                        0
<INTEREST-EXPENSE>                                719,000
<INCOME-PRETAX>                                (1,319,000)
<INCOME-TAX>                                            0
<INCOME-CONTINUING>                            (1,319,000)
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                   (1,319,000)
<EPS-PRIMARY>                                       (0.18)
<EPS-DILUTED>                                       (0.18)
        


</TABLE>


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